Podcasts about digital marketing director

Send us a textIn this episode we interview Maurice Maxwell, the Digital Marketing Director at Hasura, a fast-growing developer tool company transitioning into the AI space.What you'll learn in this episode:Why understanding your audience determines whether to lead with video or textThe surprising reason video content tends to outperform long-form articles in B2BMaurice's full content repurposing workflow: from webinars to social clips, ads, emails, and SEO blogsWhich AI tools Maurice uses to slice and optimize long-form video into dozens of assetsHow to build a repeatable system that informs your content strategy with real engagement dataWhy marketers should embrace repetition and resist the urge to reinvent the wheel every timeMaurice blends real-world marketing experience with honest, practical insights—this episode will reshape how you think about content creation and consumption.

In this episode, Mark Holton is joined by Ethan Tonelli, Digital Marketing Director and co-founder of Canyon Digital. With a background spanning global brands like Netflix and Spotify, as well as not-for-profits and local businesses, Ethan shares how digital marketing strategies are evolving and what accounting firms can learn from other industries. They discuss: - Key shifts in digital marketing that accountants should be aware of - How to strengthen your firm's online presence without losing the personal touch - Common mistakes small businesses make with marketing—and how to avoid them - Practical tips for accountants to create valuable content and engage clients online If you're looking to make smarter marketing decisions and build deeper client relationships, this episode is packed with actionable advice. Get in touch with Ethan: www.canyondigital.com.au  

What if launching e-commerce for an established retail brand isn't just about going digital, but about fundamentally transforming your business culture?Join hosts Chuck Moxley and Nick Paladino as they talk with Nora Arzoumanian, Former E-commerce and Digital Marketing Director at Specialized Bicycle Components. Drawing from her experience launching Specialized's Canadian e-commerce platform during post-pandemic inventory challenges, Nora shares invaluable insights on building an online presence while balancing brick-and-mortar relationships, managing inventory allocation, and evolving influencer marketing strategies.In This Episode:When launching e-commerce in an established retail business, focus on long-term commitment and educate internal stakeholders with data to overcome resistance to change.Start influencer marketing with quality over quantity - work with fewer, highly engaged partners who truly understand your brand rather than casting a wide net.For luxury brands, maintain brand value by focusing on your core market rather than trying to serve every price point and customer segment.Want more tips and strategies to create frictionless user experiences? Subscribe to our newsletter!https://www.thefrictionlessexperience.com/frictionless -Specialized Bicycle Components Website: https://www.specialized.com Nora's LinkedIn: https://www.linkedin.com/in/noraarzoumanian/ Chuck's LinkedIn: https://www.linkedin.com/in/chuckmoxley/ Nick's LinkedIn: https://www.linkedin.com/in/npaladino/Chapters:(00:00) Introduction(01:10) Launching E-commerce Post-Pandemic (04:50) Canadian E-commerce Challenges(08:25) First Steps in Building E-commerce(10:50) Bike Purchase Process(12:55) Canadian Market Localization(14:35) Managing Inventory Challenges(17:05) Omnichannel Experience Development(21:55) Understanding Customer Education(24:05) Brand Strategy and Market Focus(27:35) Influencer Marketing Evolution(33:30) Internal Friction in Digital Transformation(37:12) Episode Recap

With over a decade of experience as a Digital Marketing Director, Kevin Joseph has orchestrated multimillion-dollar growth through strategic paid marketing campaigns and astute brand positioning.His proficiency in conversion rate optimization and marketing automation has consistently reduced customer acquisition costs, driving substantial business growth.Kevin has a proven track record of managing monthly budgets exceeding $1 million and leading multi-channel paid media strategies across platforms, ensuring maximum ROI and efficiency.For assistance in decreasing Cost Per Acquisition (CPC), reach out to Kevin directly or visit wealthmarketing.io/learnmore to book a call.Our Sponsors:* Check out Kinsta: https://kinsta.com* Check out Mint Mobile: https://mintmobile.com/tmf* Check out Moorings: https://moorings.com* Check out Trust & Will: https://trustandwill.com/TRAVIS* Check out Warby Parker: https://warbyparker.com/travisAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Ep. 76: We're figuring out human design!I had the pleasure of working with and interviewing the lovely Mindy Crawford, the former digital marketing director for Jillian Harris, who pivoted into entrepreneurship as a certified Human Design reader and life coach. After becoming a mom, Mindy faced a crossroads—return to her corporate career on Team Jilly or take a leap into something new. We talk about the fears and breakthroughs that led her to Human Design, how she navigated her identity shift, and how this powerful tool can help parents better understand themselves and their kids. And a fun BONUS—stay tuned tomorrow because I'm dropping another episode where I share my own deep-dive Human Design reading with Mindy. If you're curious about how this all works, you won't want to miss it!Time-Stamps: 0:00 – Welcome & My Working Mom Moment: The Laptop Fiasco 3:31 – Meet Mindy Crawford: From Digital Marketing to Human Design 4:40 – Mindy's Career Journey: A Doctor's Office, Kal Tire, Social Media, and Jillian Harris 7:57 – The Maternity Leave Shift: Losing Identity & Finding a New Purpose 8:05 – Facing Fear: Walking Away from Stability to Entrepreneurship 19:09 – Human Design 101: The Basics of Energy Types 22:56 – How Human Design Helps Parents & Busy Professionals 27:29 – Applying Human Design to Everyday Life 37:09 – Behind the Scenes of Team Jilly: Fun, Creativity & Launching the Jilly Box 42:23 – Where to Find Mindy & How to Work With HerAbout Mindy Crawford: Mindy Crawford is a certified Human Design reader and life coach. After a decade-long career in digital marketing—most notably as the Digital Marketing Director for Jillian Harris—Mindy made the bold decision to pivot into entrepreneurship after becoming a mom. She now helps parents and professionals use Human Design as a tool for self-discovery, personal alignment, and improved relationships. Mindy is passionate about helping others unlock their potential through the lens of Human Design.Want to dive into your own Human Design? Connect with Mindy for a personalized reading and start uncovering your unique blueprint. Visit her website at mindycrawford.ca or follow her on Instagram at @mindycrawfordhumandesign and check out her Human Design Guidebooka 55+ page Customized Human Design Guidebook tailored to you. FULL SHOW NOTES & TAKEAWAYSRelated episodes: Ep. 3: How I figured out how to change careers in my 20s and 30s – Spotify or Apple Ep. 7: Meredith MacKenzie on figuring out how to reconcile being a high achiever and also new mom – Spotify or Apple Ep. 59: The 4 pillars of health for parents with Dr. Valerie Hertzog – Spotify or AppleAbout Andrea Barr, host of All Figured Out:Andrea is a certified career and life coach for parents. Through her coaching, she supports parents in finding better work-life rhythms so they can continue to grow personally and professionally without sacrificing family time.Connect with Andrea via Instagram ⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or her website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

Episode #142. Connecting with your Consumer is the focus of today's episode, an evolving technical and soft/human skill for marketers to develop as our human understanding continues to deepen and evolve through societal and technological advancements. Abby's guest to discuss is Toby Horry, Global Brand and Content Director at Tui, responsible to Tui's re-brand and the recently much talked about first Tui Christmas ad. Prior to Tui, Toby worked at Tesco as Digital Marketing Director, part of the Brand Turnaround team, tasked with rebuilding trust in the Tesco brand and in the agency world as planner for AMV BBDO and MD of Dare. In this episode, Toby shares his definition of what it means to connect with your consumer, the challenges of mass targeting, skills and behaviours marketers need to connect with audiences, marketing to global audiences, and lots of examples of connecting from brands such as Tui, Nicorette, Tesco and Fiat. Plus Toby's career highs and lows and advice for marketers. 00:00:00 Welcome and Introduction to ‘Connecting with consumers' 00:02:23 The Importance of Understanding Customers 00:03:40 Changes in Marketing Communication 00:05:56 Consumer Expectations 00:07:25 Skills Marketers Need in Order to Connect 00:09:59 Insights from Nicorette Campaign 00:11:46 The Role of Concise Marketing Briefs00:14:09 Global Marketing Considerations 00:20:03 Customer-Centric Ideas 00:23:23 Insights from TUI 00:27:32 Creativity and Agility 00:29:10 Toby's Career Highs and Lows 00:31:29 Advice for Future Marketers Host: Abigail (Abby) Dixon FCIM/ICF | LinkedInGuest: Toby Horry | LinkedInThe Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com

Episode #142. Connecting with your Consumer is the focus of today's episode, an evolving technical and soft/human skill for marketers to develop as our human understanding continues to deepen and evolve through societal and technological advancements.  Abby's guest to discuss is Toby Horry, Global Brand and Content Director at Tui, responsible to Tui's re-brand and the recently much talked about first Tui Christmas ad. Prior to Tui, Toby worked at Tesco's as Digital Marketing Director, part of the Brand Turnaround team, tasked with rebuilding trust in the Tesco brand and in the agency world as planner for AMV BBDO and MD of Dare.   In this episode, Toby shares his definition of what it means to connect with your consumer, the challenges of mass targeting, skills and behaviours marketers need to connect with audiences, marketing to global audiences, and lots of examples of connecting from brands such as Tui, Nicorette, Tesco and Fiat.   Plus Toby's career highs and lows and advice for marketers.    00:00:00 Welcome and Introduction to ‘Connecting with consumers'  00:02:23 The Importance of Understanding Customers  00:03:40 Changes in Marketing Communication  00:05:56 Consumer Expectations  00:07:25 Skills Marketers Need in Order to Connect  00:09:59 Insights from Nicorette Campaign  00:11:46 The Role of Concise Marketing Briefs 00:14:09 Global Marketing Considerations  00:20:03 Customer-Centric Ideas  00:23:23 Insights from TUI  00:27:32 Creativity and Agility  00:29:10 Toby's Career Highs and Lows  00:31:29 Advice for Future Marketers    Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn Guest:  Toby Horry | LinkedIn   The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com 

Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers. Your host is Paul Marden.If you like what you hear, you can subscribe on iTunes, Spotify, and all the usual channels by searching Skip the Queue or visit our website SkiptheQueue.fm.If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. And remember to follow us on Twitter  or Bluesky for your chance to win the books that have been mentioned in this podcast.Competition ends on 5th February 2025. The winner will be contacted via Bluesky.  Show references: Website: https://www.agility-marketing.co.uk/https://www.agility-marketing.co.uk/service/digital-advertising-survey/LinkedIn: https://www.linkedin.com/in/liz-dimes-agility/LinkedIn: https://www.linkedin.com/in/anitaagility/ Liz Dimes is a Digital Marketing Director for visitor attraction specialist, Agility Marketing and the lead behind their digital advertising and conversion optimisation strategies. She boasts over a decade of experience in delivering tangible results. With a relentless drive for results she has steered impressive returns for clients across the attraction industry. Anita Waddell is MD and founder of Agility Marketing, visitor attraction marketing specialists.  Anita has been a Visit England judge, currently sits on the BALPPA Management  Committee and looked after the National Farm Attraction Network during Covid.Anita fell in love with the sector during her first ever marketing role at London Zoo.   Having always worked in the attraction sector, she founded Agility at the start of the millennium.  In total, across her career she has worked with over 70 attractions.With a passion for digital and data driven marketing, she adores seeing clients get results and enjoys mentoring her team to deliver winning campaigns. Transcription:  Paul Marden: Welcome to Skip the Queue, a podcast for people working in and working with visitor attractions. I'm your host, Paul Marden. For many regional attractions, the Head of Marketing is a one person marketing machine expected to be all over digital, email, social and out of home advertising. In today's episode we're joined by Anita Waddell and Liz Dimes from Agility Marketing who'll be sharing insights from their attraction marketing academy to help power up your marketing in 2025. After starting her career in attractions marketing at London Zoo, Anita has run Agility Marketing for over years, working with clients like Camel Creek and Blackgang Chine. Liz is the expert behind Agility Marketing's digital advertising and conversion optimization strategies, having found her love for visitor attractions when joining Agility in 2017. Paul Marden: Liz, Anita, welcome. Skip the Queue. Anita Waddell: Thank you. Liz Dimes: Great to be here. Paul Marden: So this is not our first episode of the new year, but it's the first episode we're recording in the new year. And as I was saying before we started, my rule is that I can still say Happy New Year up until the end of January as long as it's the first time I've said Happy New Year to somebody. So Happy New Year to both of you. Liz Dimes: Happy New Year to you. Anita Waddell: Happy New Year. Paul Marden: As you know, we always get started with an icebreaker question. So I've got a couple of little icebreakers for you and they are topical, relevant to where we are right now. So I'm going to go with Liz. Which is better, Christmas Day or New Year's Day? Liz Dimes: Christmas Day. Although I must admit I prefer the run up to Christmas than the actual day. Paul Marden: Oh, okay. So it's the excitement of going out and doing all the prep and the present wrapping and yeah.Liz Dimes: Christmas trees, pretty lights, shiny things. Excitement. But yes, I think I'd definitely choose Christmas Day over New Year's Day. Paul Marden: It's funny, isn't it? Because we'll split. I'm definitely Christmas. Much more Christmas than New Year's. I'm quite happy on New Year's to be sat watching hootenanny on telly while I'm going out and doing a big go out and party with lots of people. Liz Dimes: But absolutely, I agree.Paul Marden: my age, but there we go. Anita, do you chuckle the Christmas decorations and the lights into a box and throw it into the loft or are you Ms. Neat and everything is neatly folded and packaged away ready for future Anita to thank you and be able to do everything easily next week? Anita Waddell: I would love to say I was the latter, but having done that on Sunday, I think it's more about getting them away in a box and deal with the problem next year. So, yes, so, yeah, I aspire to be the neat queen, but unfortunately it is just, yeah, time takes its toll and it's a matter of getting the job done. Paul Marden: There's a real spread in our house. Mrs. Marden is tidy it away as fast as you can. I will sit there literally for hours straightening all of the out and making sure that it's right. And then next year you can figure out who was responsible for the packing away because you could just see it straight in front of you. Liz Dimes: I saw a recommendation the other day, actually, that you should put sort of £20 or something in with your Christmas decorations so when you get them out next year, you can buy yourself a takeaway while you're sorting them out from last year's. You. I didn't do it, but I thought that was a brilliant idea. Paul Marden: So I came back to work on Monday and I went. All the stuff from the office was all packed away and I went to put it in the storage locker and we share our storage with the building owners and I just found the Christmas tree stuck in the cupboard fully decorated and I think, is that really putting the decorations? Is that really taking it down? Have you broken the rules or is ihat really a cunning plan?Anita Waddell: That's one way of doing with it, isn't it? Definitely. Paul Marden: Exactly. Look, we have got lots to talk about, but first tell me about yourselves and tell me about your background. Anita, tell me a little bit about you. Anita Waddell: I suppose visitor attractions has always been my thing, ever since my first marketing job, which was at London Zoo many years ago, I caught the bug really. But I suppose I was at London Zoo. I was very. They weren't in the strong financial situation, so there was actually a recruitment ban. So I was a young aspiring marketeer who joined the company. And as everybody who was experienced and worried about their own career path left, I just absorbed their role. So over the spate of three years I had a huge amount of experience and from there then left to become a marketing manager of a much smaller attraction. Anita Waddell: And having doubled their numbers from, you know, up to over 200, 000 over a year, I suddenly thought, hold on a minute, I actually, this is really fun industry and something that's actually, I can do okay. So from there I went on and ended up working for an agency myself who were specialists in visitor attractions. And then 20 years ago I thought, “Well, hold on a minute, maybe I should try this for myself. Maybe I can have my own agency.” I thought, “What's the worst that can happen?” I just have to go back and do the day job again. So over those years more people have joined me. I've got three cracking directors, really good senior leadership team and Agility now is a visitor attraction marketing agency. Paul Marden: Amazing. How about you, Liz, how did you get into this industry? Liz Dimes: Well, I started in a very different interest. I did an automotive and I started doing more PR than marketing definitely, but it just wasn't. I enjoyed it a lot and I learned a lot about cars but it wasn't really my passion so I sort of left and thought I'm going to try something else. I was more interested in learning about the digital marketing as that was really starting to kick off in the world at that point. So I got a digital marketing role at a business school which was near to where I live, which is very different. And I really started to get the bug for the digital marketing aspect and just in general enjoyed learning more and more and more about that. Liz Dimes: But the whole sort of B2B business school side, little bit dull for me if I'm totally honest. So. And actually that business all got sold to another one so I was made redundant at that point. So it gave me a little bit of a chance to sort of sit back and go, right, what do I actually want to do? And digital marketing was definitely the thing, particularly sort of paid advertising for me. And that's when I found Anita and Agility Marketing and they happened to have the perfect role for me and that was in 2017 and then just loved the industry very quickly from joining and sort of have no intention of ever leaving it, to be honest. Paul Marden: It's super fun, isn't it? It's fun doing the marketing thing that we do in this particular space because it's all about helping people to enjoy themselves. Liz Dimes: So what could be more fun and families and I have a, I've got a five year old so I really in that moment at the moment, I'm my own target audience at the moment, which is always nice. Paul Marden: Yeah, absolutely. So one of the things that Agility has recently done is set up the Attraction Marketing academy and I think today we're going to talk, not talk about that, but we're going to talk about some of the stuff that you cover in that academy. So why don't we just start by telling listeners a little bit potted understanding of what the Academy actually is so. Anita Waddell: I mean the Academy is what it says on the ting. It's a marketing academy for visitor attractions and it actually, the re. Where it came from was out of COVID Some obviously don't want to go back to Covid ever again. But during that time everyone was in survival mode and they really shared, they collaborated, they did everything they could to work with each other and once life got back to normal a bit more, that collaboration stopped. There wasn't the need for it but we really enjoyed sharing all of our knowledge and expertise during that time. So the Academy was really has really been born to allow us to continue to do that. So it is a visitor attraction masterclass I suppose. So we have pre recorded content, we have fresh content through live sessions monthly. Anita Waddell: We have ask me anything clinics so people can, our members can jump on board and say, look, you know, actually we had a brilliant ask me anything clinic in December where they were, were talking about events for one particular member for the forthcoming year and there were loads of fresh ideas that came out of that for her. So it is really providing that mentoring but also that detailed knowledge and expertise which all attractions, if you're a one man band, you don't necessarily have, you're having, you know, you have to be jack of all trades. So. So we're a helping hand really. Paul Marden: Yeah. I think it's really interesting, isn't it, that many of the attractions that we deal with are massively well known brands but actually when you look at the team behind it, they are more like a small business or small to medium sized business. They often don't have massive teams even though they're brands has massive recognition and you can often be quite surprised, can't you, that it is this kind of one person marketing machine at the centre of what is a really well known brand. It's quite surprising sometimes and I think the more we can do to support those people the better really. So why don't we delve a little bit into some of the stuff that the Academy covers and then we can talk a little bit about some of the ways that marketers can help improve their outcomes for this year ahead. Paul Marden: So one place to start is always about benchmarking. This is something that at Rubber Cheese we find really interesting and we care a lot about with our Rubber Cheese survey. But I think benchmarking and understanding where you are against the competition is not competition against the rest of the sector. I should say is really important because you can understand what good and bad is can't you? And this is something that you guys care quite a lot about as well, isn't it? Liz Dimes: Absolutely. It's really at the heart of everything we do for our clients. We benchmark with the industry. That's the brilliance really for us of working solely in the visitor attraction industry. We can really see what's the good, bad and ugly of all things marketing within that industry. So we recommend that you'd benchmark everything really. But obviously it depends on what you're doing. So you'd benchmark your socials, your emails, your website performance, your reviews, your paid advertising results, just anything you, anything that you collect data on for you. If you don't know whether that's good or bad, how do you know what you're looking at really with your data? Liz Dimes: So  you might see that this year you were 2% up on your last year's results and think, great, but if everyone else is 10% up, then actually maybe there's something key in there that you're missing that would really be a quick fix for you to do. And without knowing that it's impossible to do that, it really, I mean, the majority of the benchmarking we do is digital advertising because that's, it's 70% of our work for our clients. But as say we do benchmark across everything and by benchmarking we know that we can ensure that we're optimising well to make sure that we're achieving the best results possible for all our clients. And at the end of the day that's what we're here for and that's what we all do. Liz Dimes: I'm going to push this over to Anita a little bit, but it's because benchmarking is such a key thing for us. We've actually got a new initiative we're announcing now in January. So I'm going to let Anita do that. Paul Marden: Oh, come on then. Drum roll, Anita. Anita Waddell: Okay, so this spoilers. The inspiration of this came from Rubber Cheese and your website benchmarking for the visitor attraction sector. And we benchmark all the time. But actually we know that we work with 15 to 20 attractions across the year. But you know, the attraction sector is so much bigger. And what we wanted to do was launch an industry wide survey on digital advertising so people can identify how big their budget should actually be for digital advertising. What performance, what click through rate, what cost per acquisition, what cost per click is actually good and average across all of the platforms. For example, we know in our business a lot of our clients will use the Google search, Google performance match, Meta, TikTok. Anita Waddell: But we also know that when we start working with some attractions, they're only using Meta or they're only using Facebook. And so it's really just taking a broad brush of the sector to actually understand what is happening out there across whether it be theme parks, whether it be a heritage attraction, whether they're a zoo. Just a broad brush to really give something back to the sector. Like you've done with Rubber Cheese. Really. Paul Marden: I think it's so important, isn't it? Because paid advertising can be a bit scary for some people because it feels a little bit like you're gambling or it feels like a fruit machine. But I always think that it's a fruit machine where you can figure out the odds. And once you figure out the odds, you just have to decide how much money you can pump into the top of it and magically at the bottom money comes out in relation to the odds that you've calculated. But if you can across the sector. Anita Waddell: Yeah, exactly. I mean, the beauty of digital advertising is that it is, you know, there is a system and a process to it. So you know that you've got to get people to your website. You know you've got from the website, you need to get into your landing page at every stage of the journey. Coming back to benchmark working, you can identify what is working well and what actually can be tweaked to optimise it even further. And we've got clients now after Covid, there was with that when we focused purely on. Well, actually to be honest, during COVID there wasn't a lot of marketing going on at all because people were so desperate to get out the organic, social and email marketing could just cope with it. Anita Waddell: But then people came back and they started to do a lot more out of home. But now we're finding clients are actually saying this year in particular with the increased costs in the budget. Sure. We know we get a lot of, we know we get a lot from digital advertising. Shall we actually reduce our home budget and put more into digital advertising because it's more measurable and that confidence can be given. Paul Marden: We've all only got limited budgets and it's all about deciding where the best place to spend your money is. So, yeah, we'll come back to this benchmarking point a little bit later, I think, because I think is really important. But let's dive into some of the channels that marketers can use and talk about some tips and tricks across each of the channels. Maybe should we start with social? Is it important top attractions? I think you've already answered that. But how important? Liz Dimes: I guess I think it's very important. I think we all know that's where people spend their time at the moment. Depending on who you're. Because in general as a sort of blanket, a lot of the target audience for all attractions is very similar. But depending on where you are you a tourist destination, are you more of a regional destination, are you a heritage site, are you a zoo? It will depend. So. But most of those audiences are spending a lot of their time on socials. But because of that and because everyone knows that their concentration is much less, your competition is much higher. But you see, but you got to be there. If you're not there, you're not in with a chance. So it is, it's incredibly important and I think it's about what should your focus be. Liz Dimes: So actually if you are a one man band and you have a certain amount of hours in the day to do it, what are you going to focus on? Maybe pick two or three. So if you are going to pick two or three, I think at the moment you would pick Instagram, TikTok and Facebook, still. I know we all think Facebook is disappearing, but the grandparents take their grandchildren on these days out. Paul Marden: Exactly. And that landscape of the different social platforms was stable for a very long time, wasn't it? But it's changing quite a lot. So should you be on Twitter? Is it a scary place to be now? Should you be on Bluesky? But, but in you're saying TikTok still, Facebook, Instagram, those are the key places that you should be focusing attention. Probably. Liz Dimes: Absolutely. I think if you've got extra time, if you have extra resource, then absolutely test those extra platforms out and see where you've got. But actually if you're, if your time is limited, then focus on doing the best for the top platforms of where your audience are. And at the moment we believe, and all the data believes for that for our audiences it's Facebook, Instagram and TikTok. Paul Marden: Yeah. And, and what are the basics that you've got to be covering there? What should they be posting about? To be able to kind of meet the bar. Anita Waddell: I feel the key with social media is that you know you can, it's got to convey a message that is going to provide overall reason to visit. So you need to get your planning right. And so yes, you want to have different formats and you want to make the posts are not wallpaper posts and you want to make sure that the post you're saying are said. You know, the same message is said in three or four different ways but ultimately you know, you're trying to stimulate an action and whether that's just engagement at this stage, you know, people aren't necessarily going to visit immediately after seeing a post but if they engage then see more posts and over time when they do want, they do want that day out, you'll be in their, in their top of mind. Anita Waddell: So I think the key we always say is like no, make sure you get your planning right. Your, your commercial messages in January are going to be totally different to your commercial messages in Summer or Easter when you know, in January you might be thinking about we've got, we need a value, a volume driver promotion because people haven't got any money. We want you Season passes are always sold in the first few months of the year. So you want to make sure you've got some promotion, you've got your season pass messaging out there. So it is, you know, make sure you've got your planning and messages right and from there you can then be creative as you like. But you've got to make sure that you're saying the right thing. Paul Marden: Let's follow that thought. What are the special little sprinkles that people could do this year to really energise their social media? What is it that they can do to inject that creativity? Anita Waddell: I think different formats, I think, you know, you can say the same thing, overlook different formats to really make them zing. Liz Dimes: One of the things we're really seeing good trends on and again this does depend on who you have in your team. But if you've got a member in your team who is willing to be on camera and is entertaining, is witty, can be a bit different. There's, there's a few attractions that are doing this really well already. But if there's something about. So we all talk about user generated content and absolutely you should be sharing user generated content. You should be making your most of your micro influences and your. All that kind of thing. But actually there's sort of EGC which is Employee Generated Content as well. And I think a bit of behind the scenes is still works well. Liz Dimes: A bit of witty content from someone and if you' the right person who's willing to do it and has the great personality and is happy to be on screen, then please take advantage of that person. Really, please use it. Because also they'll probably really enjoy it. I mean, there's a number of attractions where I know because we've spoken to them, where they're sort of bit famous. So yeah, people go round, go and they spot them and they want to go and say hi to that person and that. And if it's the right person who's comfortable with that, they really enjoy that. Yeah, so if you've got that person, go for it. That's a real, it's a real trend at the moment that's working well. Paul Marden: Okay, let's move channels then. Let's talk about email marketing because interestingly, in the Rubber Cheese survey this year, the data that we had showed that this was the weakest source of leads for attractions. Now, as I always say when I talk about our data, you know, there's statistics involved and you know, what we know is about the data set that is in front of us. It's not always completely reflective of the entire sector. So is that illustrative of what you guys see as well or is it more effective than that for you? Anita Waddell: I think I would say that we measure our email marketing. We put UTM codes on all of our links so we can actually track effectively. I would probably say they're not seeing it either because they're not tracking it effectively and UTM codes are so easy to set up these days or they're not. You know, the end of the day, the emails is a channel of communication. So if your email says exactly the same thing every single month, you just need to, with your, with your programming. And I think programming is going to be such a big thing, continue to be such a big thing this year. You need to really stimulate that repeat business. Really stimulate, give people a reason to revisit it. Your email marketing needs to be saying something different every single time. Anita Waddell: Otherwise people will just get bored with it. So I would say it's those two things. Paul Marden: Yeah. So it's all about keeping the faith. It is a valuable channel. You should focus on it. But you need to be able to have all of the tracking in place so that you can attribute the leads to that source and then a decent story to tell that's going to engage people. Anita Waddell: The only other thing I would say is that, and I don't. I think most people have got their heads around this now. But GDPR, when it came out, everyone was terrified of not getting, you know, you can only email people if you get an opt in. Well that's correct. That's one method of consent. But with legitimate interest, if they visited you already then you've got a reason to remarket to them as long as your Privacy Policy is correct and you've your, your everything else. So I think that's why some people go out. Some people are, we're amazed when we start conversations that they still are asking people to opt in and not using legitimate interest. So that could be another reason why in your survey results they were a bit skewed. Liz Dimes: I think there's quite a bit of scaremongering out there a little bit with email marketing at the moment because Apple are, they have updated their privacy settings a while ago which means that effectively when you're looking at your email results anything that's gone into an Apple mail will be marked as open even if it's not. So effectively your open rates are a little bit pointless since that update. So what's important to look at is your Click Through Rates because then you know those people have opened it and then how many have clicked through. Which is why the UTM codes are particularly useful because that helps with that. The other thing that Apple are doing at the moment is they're suggesting they're going to start the sort of promotions tab. I can't remember what their terminology is. Liz Dimes: Like you have in your Gmail when you log on your laptop, on your desktop as opposed to in your phone. So that will affect, that absolutely will affect email marketing. But what it will affect is email marketing that isn't tested, updated, optimised and tried and best. So if you do just keep doing what you're doing. Absolutely. Your email marketing is gonna, you're gonna lose on that. Paul Marden: So good email marketing is a worthwhile thing to do. Liz Dimes: Absolutely. And it is about testing because actually one of the things that we don't know yet because it's not happened yet but one of the things that might work is by making sure, rather make sure you're not sending from a no reply or admin at or an info at send it from a person's email that's less likely to be marked as spam or promotions. So all these things are as these updates come through test if suddenly you see a massive drop off in your click through rate, something's happened. Try something different on the next go. Paul Marden: Yeah. Liz Dimes: So I think, I imagine people are worried about whether Email marketing is going to continue to work and there probably will come a time when it doesn't. But at the moment I think it's still an important part of the mix. Absolutely. Anita Waddell: I think for Life Stage as well, it's worth taking it into account because there's some real hard data that's come back which suggests that the younger audiences are not using email marketing anymore. And I think that's really, that's quite true. But that is that Life Stage or is that young people? And I think that will play out because when people get into the office world, the world of work, they start using email a lot more and they become more familiar with it. So I don't know if it's Life Stage or if it's actually happening. We work with Tullis and Tully's obviously run a lot of brands which are aimed at sort of a 20 to 30 year old market and one of their biggest drivers is still email marketing. Anita Waddell: So I think, yeah, I think, but I think as Liz said, measure, optimise, test, do all of that and it should still deliver. Paul Marden: Good. Let's cut to the web. What are the problems with websites that you're seeing for regional attractions at the moment? Liz Dimes: One of the things we see quite a bit is that people who look at their own website as them, not as their customer. So they'll look at their website on their laptop. Their customers are not looking at their website on their laptop. They will look at it as someone who already knows the product, who. And even if you think you're not, your unconsciousness does know. So I mean, the average for visitor attraction websites is that nearly 90% of your sessions are happening on a mobile. So if you are ever looking at your own website, please look at it on your mobile. It's so easy to go, “Oh, I'm on my laptop because I'm doing my admin work right now and my admin work includes. I'm going to have a quick look at our website.”Liz Dimes: If you are going to do it on your laptop, press F12 please, because if you press F12 on your PC, you'll be able to look at it as a mobile. It won't be quite exactly what it is in as a mobile, but it's a good go. Not everyone knows about F12, so hopefully that helps a few people. But I think that is a real, it's a real key thing that we do find that some people tend to look at their own website not as a customer. So really think about it. Liz Dimes: If you are, say your key audience is a 35 year old mother of two, one has a toddler and one is a school child, put yourself in that place or ask do you know someone, one of your friends, that audience, ask them to go through your website blind and is your customer journey working? Do they immediately understand what you are? Can they quickly find out your opening times? Can they quickly find. If you have parking, can they quickly book? Is the booking, is the. Is the push through to booking which at the end of the day is the ultimate goal for pretty much everyone. Really, really think about it as your customer. And I think sometimes that's really difficult to do when you're so ingrained in your own attraction. Paul Marden: I can't stop myself grinning like a loon. You're talking about my life. This is the conversation I have over and over again. User testing. That's one of the questions in the survey that always blows my mind. How few people do user testing and how few people do user testing on a mobile and putting themselves into the shoes of their customers. I don't care if you like your website or not. I care whether your customers can do what they want to do. That's the only thing I care about. That's a bit untrue. I'm playing to the audience a little bit. Liz Dimes: But no but it is so true. And I think there are. If you can't, there's ways you can look at it from a more sort of data perspective. If you're a data person in your. I know people are still getting their heads around GA4 and to be honest, so am I. Even though I'm in it all the time because they change it every five minutes, hate it and you have to build a lot of it yourself. But there are a lot of positives of GA4 as well. You can see relatively simply how many people are going from your homepage or your landing page or your event page, whichever page you want to look at. Liz Dimes: If you want them to go to your ticketing site because most people use external platform ticketing sites, what percentage are landing on that page and going where you want them to go. Now it will be a low percentage always, even if you've got a really good system because they will want to find out more on different things and in lots of ways you want them to. But actually if you've got a return visit on your website, really that's when they should be booking. They've had a look, they found out where you are, they've talked to their friends on WhatsApp. Yes, that is one of the key options. Can they really quickly get to your booking site and book have a look at that data? If you can. Liz Dimes: And if it's really low, maybe you haven't got the right call to action buttons on your page or they're not as obvious as you think they are because maybe you're looking at it on a desktop rather than a mobile. Paul Marden: Amen. Liz Dimes: Good. Oh, I'm pleased because you're the number one expert in the website, so I'm glad you agree with me. But there's. Yeah, there's lots of things, there's lots of quick wins by just having a look. Paul Marden: Right, let's just very quickly touch on some of those then. So what are the quick wins that people can do with their websites right now that is going to turn it into a lead generating machine for them? Liz Dimes: What is your load speed? Are people bouncing off because you're not loading quickly? If it is low, do something about it. What are your call to actions? Are they obvious? Are they clear? Have you chosen one key call to action per page? Don't confuse your customer. Their attention span is really low. Does it show off what you want it to show off? Those are the top three things I would say look at. Anita Waddell: The other thing I would probably add to that is look at your home page. Make sure you're updating it regularly and giving those people the reasons to visit. I'm often quite surprised how they update the rest of the website but then they don't update the homepage on what is coming and what's next and what's on and also what's on now. So I think, yeah, I would say look at the homepage. Think of the homepage as really a signpost page. Once they live there, you want, they want to go, they've got to find something on there that's going to interest them and so that would be my recommendation to add to that. Paul Marden: Good. So those are all great things to do once they hit your website, but you've got to get into the website in the first place. So let's talk about paid advertising because that's something that you guys do a lot of, isn't it? Yeah. And that's the thing that can drive reliable traffic to your website. So it's hugely important. Liz Dimes: Absolutely. Paul Marden: I bet there's some real howlers that you see when you're first engaged by a client and you come and look at what they're doing in paid advertising. What are those real gotchas that you see? Anita Waddell: God, it's like opening your. Yeah, go on, Liz. You can reveal some secrets of what people are doing. Paul Marden: This is therapy session. This is a friendly, safe space. Just unburden yourselves. Liz Dimes: Yes, we won't name any names, don't worry. Well, while we're talking about website, I think one of the things with paid advertising that people really don't, they forget to think about or forget how important it is what web page are you sending that traffic to? Because absolutely, it might be your homepage, if your homepage is the right page, but equally it probably isn't your homepage. It needs to relate to the ad you are placing. So I think sometimes it's the last thought. It's, “Oh, we want to do an ad, we want to do an ad, do it.” And then, “Oh, don't even think about where we're going to send it. Send it to the homepage.” So I would say that's a really key thing that people sometimes forget. Liz Dimes: And actually, if you think about again, always come back to what will the customer think? Would it annoy you if you clicked on an advert for red shoes and the ad opened a page for trousers? It would annoy you. So why would your customers not be annoyed if you click on an ad about summer and it opens a homepage and there's not a really quick call to action to get to that summer information? So again, always think about the customer. One of the other things. Well, the other thing that is incredibly important in our industry is your location. Who are you targeting, location wise? And we have regularly taken on clients who have done it themselves or had previous agencies or whatever, doesn't matter where it happened. Liz Dimes: And they're targeting the whole of the uk, maybe they're in Cornwall and they're targeting Scotland as well for a term time visit. Paul Marden: Right. Liz Dimes: Someone in Scotland is not going to drive seven hours to come to you for a day out. Look at where your customers come from, map them. If you can really find that, you've got that data. If you're taking online booking, you have got the data of where the people live who come to you, find out where those people live and use that information for where you're going to generate the best results for your targeting for your adverts. I think that's incredibly important in this industry.Anita Waddell: And I think it goes, that goes beyond just radius targeting. Oh, absolutely. You really do need to map your audience to find out where they're coming from because, you know, like road systems will change the direct. No, change the layout of where people come from. Competitors will change, will give your some areas higher propensities to convert those visitors than others. So it really is worth investing in some mapping geo mapping tools and time to get it right. Paul Marden: I bet this is probably. How long is a piece of string quite type question, but broadly is the paid advertising for attractions? You know, there were terms, there are search terms that people are going to be searching on that you're going to want to sponsor or you're going to be sponsoring things in social platforms. There are some spaces that are, you know, fantastically competitive and hugely expensive. I'm thinking car insurance. You know, it will, you know, the cost per click of that is going to be phenomenal, but the return on investment for them is great. Yeah. Is this space a competitive and expensive space or is it remarkably reasonably priced? Liz Dimes: That really is. How long's a piece of string, I'm afraid, when it comes to search. So if we're just going from a search perspective. So if you're using Google Search Ads, absolutely. It depends what the keyword you are using is, how expensive that cost per click is going to be and really. Or you can help it by having an amazing ad, having an amazing landing page and being really relevant and your location targeting being right for that place. So you can be the low, you can get yourself to the lowest in the range that's possible for that keyword, but you're never going to get a keyword that cost £2 to cost 10p. What you can do, and what I would always suggest you do is use more longer tail keywords, which is the correct terminology, longer tail. Liz Dimes: But so if you're, if you're using, rather than maybe using day out, use day out in Yorkshire, family day out in Yorkshire. So you're extending the, the detail of it. Yeah. And the more detail you have, the less competition there will be within Google. You can do some really good keyword planning and get an idea of what your, what the type of cost will be for the type of keyword you're going for. If we stick on the Google search point. Actually, one of the other real howlers we regularly see is people actively targeting or not realising they're actively targeting their own brand name and therefore. And Google's algorithm, if you're doing a list of keywords you're going for, will always do what works best. Liz Dimes: So if you have either on purpose or accidentally put your brand name in there, all your budget is going to go on your brand name. Now, as long there are occasions when you might do that. If your SEO is terrible and you're coming up on page three for your brand name, go for your brand name. Absolutely do it in a separate campaign. So you're spending only a certain amount of money. But in general I'm yet to find attraction that isn't coming up on the map, on the Google map or on the top of the search results for their own brand name. So you are effectively paying Google for website visitors, clicks, conversions that you would have got for free. Don't do that. Please don't do that. And we see that relatively regularly.Paul Marden: You differentiated between paid advertising for search and paid advertising in social platforms. So we've got the tooling in Google to be able to estimate how much things cost. Go for those long tail search terms because they're probably going to better value for you, probably have better landing pages. And be really clear, if you've got a nice long tail search, you know that person is looking for something very specific. So serve them a really specific landing page to arrive at on the other side. That speaks to them and they'll love it, won't they? They'll be much more likely to engage. So you get that return on investment even further. What about in social, what. How are you planning out? You know what the cost is likely to be and where you should focus your energy. Liz Dimes: So because we are doing this all the time, we have a good idea of what that. So in social you'll look, you want to look at the cost per thousand impressions, what's called the CPM as opposed to the cost per cl. That's the, that's the bit in social that you can't affect. Meta, for example, are going to. If the cost per thousand for the target audience you are going for in the location you are going for is £4, it is £4, there's nothing you can do to change that. £3, it's £4. And unfortunately it is depending on where you are. For some people it's lovely. If their location's less, that's great. But if your location is more expensive. You've got to just deal with that. Liz Dimes: Unfortunately, in the last few years the cost per thousands have gone up around 12% and they're estimating this year it will be around 4%. So to get the same number of impressions in 2025 that you got in 2024, you're going to need to spend 4% more. Unfortunately, it is what it is. I hate saying that, but it's true. You can't. We can try and lobby meta all we like. The cost is what the cost is. It's a demand and supply thing. Paul Marden: Exactly. Liz Dimes: But what you can do is be realistic. You are going to have to get the same number of impressions. You need to spend 4% more. However, if your budget has to remain the same, how can you improve your click through rate one? Well, 0.2% to get. So although you'll get less impressions, you'll try and aim to get the same number of web visits and clicks from that. Can you then improve your conversion rate on your website? 0.2% and therefore you actually, for the same budget, you may get more conversions. So although you have to understand as we all do, that costs of everything are going up and impressions are one of those things. Liz Dimes: Actually, can you optimise and improve your ads because minimal improvements in your click through rate, minimal improvements in your conversion rate on your website are going to result in more revenue at the end of the day for potentially the same budget or a minimal increase. Paul Marden: And what are those? Again, this is such a sweeping, broad question, but what are those things that people could do to improve the engagement in the ads themselves? Liz Dimes: I'd say the number one thing to look at is your targeting correct? Paul Marden: Yeah. Liz Dimes: Is your location targeting correct? Is your audience type targeting correct? And then are you tailoring your ads to your audience? So if you're doing a target and you're targeting grandparents, for example, maybe your ad needs to be slightly different if you're targeting the parents or maybe your ad needs. And then your ad again will need to be. If you're, if you're remarketing and you're going to your sort of what we would call a hot audience that needs a very different ad to prospecting, a cold audience. So really focus on your targeting and focus on speaking. Again, think about the customer. Who are you speaking to with that ad? Anita Waddell: I think the other thing to mention and add to that is also the number of ads you're putting out because you never know exactly how your audience is going to react. So we actually do a lot of testing for a campaign. We would put a lot of ads out and it could be marginal differences in an ad because that's what, that's really what you want. So is it a bold heading? Is it not a Bold heading is it use the word say to save or best prices or you know and each of these will result in say that we're looking for that marginal gain because over time all those marginal gains will add up on the creative and the messaging and you'll get the best result. But it's time, energy and to get there completely. Paul Marden: Look, this has been really interesting but I want to just leave people with two or three things that they ought to prioritise to get 2025 off to a great start because last year was rubbish for so many people, wasn't it? So let's what can we all do to help get the show on the way for the attractions this year? Anita Waddell: I think the key thing is giving that people a reason to visit. It's getting the programming right. What people should be doing is looking at the last two years, breaking down the visitor numbers throughout the year, ascertain where there's opportunity for growth. We know people is much easier to build those peaks when, during the school holidays when people are actively looking. If you still, if you're not reaching capacity in those periods, that would be our, you know, build the peaks rather than the troughs. If however you've got to the stage where you think on your, you're creaking a bit at the seams and actually you want to build the term time campaigns, consider that as a secondary but again giving them that reason to visit now rather than waiting to a different time. Anita Waddell: And then once you've done that, you can plan your marketing budget around those opportunities. If you know that you've got more capacity in the summer, give more budget to the summer or if you know you've got more capacity in the October half term, give more budget to the October half term. So it's all going to start of where you want to get those extra people from and to and where. And then as some, as Liz mentioned later, postcode mapping, making sure that whatever advertising and marketing you're doing, you're hitting the people in the right areas who are going to have the biggest propensity to convert. And I've only got one other last thing to add is it's looking and learning from last year. Anita Waddell: Looking back at the data points, look at your benchmarks, your email, but email open rates, your landing pages, your digital advertising, try and get that margin of 1% improvement. If you can improve all of your marketing just by 1%, that's a lot of 1%. Paul Marden: That's a lot of people, isn't it? At the end of the day coming through the door. Liz Dimes: Absolutely. Anita Waddell: Yeah. So, so that would be sort of my kind of, you know what I would do. And Liz, has you got anything else you want to add to that? Liz Dimes: No, I think that's all of it. I think as say for, from the digital advertising side, postcode map if you can and absolutely look back and then test based off that and then test again. Paul Marden: Well, there's some homework for everybody. We always finish with a book recommendation and that book recommendation can be fiction or non fiction and I've got two guests so there's got to be two books. So Anita, what's your book recommendation for our listeners? Anita Waddell: This, this was a really tough question actually because one of my new year objectives is to read more. But I looked back and thought, “Okay, over the last five years, what books have I read and what's, what can, what's really resonated and what still I feel I can remember really”. So, so the one, I think it's Who Moved My Cheese by Dr Spencer Johnson. I don't know if how regularly it's mentioned on, on this podcast, but it's not a new book but it all talks about how you got, you know, you've got two stories about two little mice and two people and they, and the two little mice go off and they find cheese in this maze every single day. Anita Waddell: Whereas the two people found their cheese, they're happy with their cheese, they really like this certain cheese. Why would they look elsewhere? And then that cheese and then ultimately that cheese supply from the two people runs out and it's talking about having to innovate and change to survive. And I, and it's done in a really easy reading and fun way. And so yeah, I think that would be my recommendation to anybody. Paul Marden: Right Liz, what about you? What's your recommendation? Liz Dimes: Well, this was actually recommended to me because I thought about it. Okay, what have I been recommended that I've read? And actually it was recommended by a member of my team, Miles. So this comes from him. It's Never Split the Difference by Chris Voss, who I don't know whether you've read this book, but he was an FBI negotiator and he has since written this book and it's actually written in a really easy to take in way. I just found it really interesting and just started reading it and read it basically which I don't do nearly as much reading as I used to before I had a child. So if I've managed to do that, you know, it's a good one. Liz Dimes: But my key sort of takeaways from it was how if you first think about negotiation skills, you probably think, “Well, what would I say?” And actually, that's not what you should be thinking, it's what are they saying? Your key negotiation skills is actively linked listening. And if you're actively listening, then you can follow the other key skills which are mirroring what they're saying, repeating the last of their three words, things like that. I just found it really interesting and it has made me rethink how I engage with people. So I would recommend it as a good read. Paul Marden: You got me thinking about my. What I was going to say now. Thinking about what were the last three words that you said? Oh, patting your head and rubbing your tummy part to this. Isn't there as thinking about the conversation and having it? Liz Dimes: Exactly. I think that's what he says. He says, while you're having a conversation, there's two of you. You're half listening, but actually the majority of you is thinking about what you're going to say next. If you're thinking about what you're going to say next, you are not listening, so you are not taking in what that person is saying in the way that you should be. And actually, if you can switch that bit off and really listen, what you say next will be the right thing. It's really hard. It's really hard to do, but I have actively tried to do that. When I think about it sounds. Paul Marden: A little bit like interviewing on the podcast, because this is a skill I've had to learn. This does not come naturally to me and it. It felt like a hostage negotiation at the beginning and it did feel a little bit like I had to negotiate my way out of the podcast episode. But with time and with practise, these things become easier and you can focus on the conversation whilst you're doing figuring out where the conversation is going to go. But, yeah, I've heard reviews of that book. I've not read it myself, so you've got me thinking I need to go and get that. Liz Dimes: It's worth a read. Paul Marden: Dear listeners, as always, if you would like a copy of either Anita or Liz's book recommendation, then the trendy thing to do is to go over to Bluesky now, not Twitter. Who wants to go onto Twitter? It's full of megalomaniacs. So go over to Bluesky and retweet the show message and say I want Anita or Liz's book. And the first person to do that will get a copy sent to them and I will be generous. It can be the first person for each book will get a copy. I'm not getting bankrupted this time with loads of book recommendations. I just want to leave people with one last thought. We know that benchmarking is important to you guys and this is something you're going to be doing a lot over the next few months. Paul Marden: So if people want to get involved with working on the benchmarking project for digital advertising that you guys are doing, what do they need to do? Anita Waddell: They need to go to our website where there'll be more information about it, and that's agility-marketing.co.uk.Paul Marden: And hopefully it will be in the show notes as well. So you can jump over to the show notes and follow the link there. But agility-marketing.co.uk and people will find all they need to know about the benchmarking that you're currently doing and how they can get involved in it. Brilliant. Ladies, this has been a wonderful conversation. Thank you very much. Liz Dimes: Thank you for having us. Paul Marden: We will catch up again soon. Paul Marden: Thanks for listening to Skip the Queue. If you've enjoyed this podcast, please leave us a five star review. It really helps others find us. And remember to follow us on Twitter for your chance to win the books that have been mentioned. Skip The Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers. You can find show notes and transcriptions from this episode and more over on our website, SkiptheQueue.fm. The 2024 Visitor Attraction Website Survey is now LIVE! Dive into groundbreaking benchmarks for the industryGain a better understanding of how to achieve the highest conversion ratesExplore the "why" behind visitor attraction site performanceLearn the impact of website optimisation and visitor engagement on conversion ratesUncover key steps to enhance user experience for greater conversionsDownload the 2024 Rubber Cheese Visitor Attraction Website Survey Report

Nearly 90,000 people are waiting for a kidney transplant but there are not enough kidneys to meet this need. Altruistic kidney donors, or those who give anonymously, are relatively rare, but their numbers are growing and their impact is profound. Today we hear from one such remarkable individual, Daniel Emerson, Digital Marketing Director of National Kidney Foundation, who chose to give the gift of life to a stranger.   Dan Emerson is the Director of Digital Marketing at the National Kidney Foundation. Starting in 2018, he has worked to engage with the kidney community and provide them with resources and information to support them on their health journey. In June of 2024, Dan donated his kidney to an anonymous recipient through a non-directed donation. He lives in upstate New York with his husband and son.   Additional Resources: Dan's Story   Do you have comments, questions, or suggestions? Email us at NKFpodcast@kidney.org. Also, make sure to rate and review us wherever you listen to podcasts.  

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #24, Anna Nadeina talks with Mark, founder at AlsoAsked, a free keyword research tool for exploring the questions your visitors are asking, Digital Marketing Director at Candour, podcast host, and a well-known SEO expert. ----------Episode's Chapters-------------- 00:00 - Mark's Journey in SEO and Agency Experience 03:08 - The Inspiration Behind AlsoAsked 06:32 - Transitioning from Free Tool to Paid SaaS 10:41 - Managing Multiple Ventures and Prioritization 17:43 - Use Cases for AlsoAsked in SaaS and Beyond 25:01 - SEO Insights and Challenges for Founders 27:12 - Understanding SEO Challenges and Strategies 31:04 - The Evolution of SEO: From Traditional to Semantic 32:38 - The Role of Structured Data and AI in SEO 36:58 - Preparing for AI-Driven Content Optimization 41:25 - Insights on Tools and Techniques for SEO Success 44:20 - Reflections on Wins, Failures, and Learning in Business 47:31 - Consistency and Generosity: Keys to Long-Term Success Mark - https://www.linkedin.com/in/markseo/ AlsoAsked - https://alsoasked.com/ Candour - https://withcandour.co.uk/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

Desde verano que no teníamos un programa centrado en uno de mis temas favoritos de marketing digital: el SEO. Siempre me gusta buscar un foco concreto de conversación. En este caso será cómo salir de una penalización de Google. Para ello hemos conseguido algo nada fácil, que una marca se atreva a contar que estaba yéndole mal y así poder aprender cómo se detecta el problema y, sobre todo cómo se le pone solución. Tendremos con nosotros a Amelia Tovar, Digital Marketing Director de BigBuy; a Alex Karnatowski, CEO y fundador de la agencia de performance Marketing Convertix; y a David Ruiz, su Head of SEO. Vamos a hablar de nuestras queridas core update de Google y cómo salir de una dinámica negativa SEO. Para que os hagáis una idea, BigBuy había perdido la mitad de su tráfico orgánico, que se dice pronto. Y en unos meses salieron con más tráfico que antes y, lo que es más importante, un aumento en el volumen de leads de calidad respecto a la situación anterior. Enlaces de interés: [Beloved sponsor]: BigCommerce, la plataforma OpenSaaS de comercio electrónico: https://bigcommerce.es/?utm_medium=referral&utm_source=third-party-M4C&utm_campaign=dg_emea_es_mme_acq_mm-core_fa_vid_2024_q1_podc-2-article_intl&utm_content=headless Web de Convertix: https://www.convertix.net/  Entrevista con Salvador Esteve, CEO de BigBuy: https://marketing4ecommerce.net/bigbuy-del-dropshipping-a-partner-integral-para-explotar-las-ventas-a-nivel-internacional-con-su-ceo-salvador-esteve/ Tertulia con Álex Karnatowski sobre SEO internacional: https://marketing4ecommerce.net/seo-internacional-cual-es-la-estructura-de-dominio-ideal-con-alex-karnatowski-juan-gonzalez-villa-y-victor-garcia-parra-268/ 

In this episode of Pathmonk Presents, host Ernesto interviews Douglas Williams, Digital Marketing Director at Steelmax Tools.  With over 20 years of experience, Steelmax delivers cutting-edge steel fabrication and welding solutions. Douglas shares insights on their B2B marketing strategies, emphasizing the importance of website optimization, data-driven decision-making, and product customization. He discusses how Steelmax focuses on increasing customer productivity and profitability through tailored solutions.  Douglas also offers valuable advice on staying updated with digital marketing trends and leveraging analytics for effective lead generation and customer engagement.

Send us a textThe perfect blend of digital marketing and psychology, this discussion features Sarah Presch, Digital Marketing Director of Dragon Metrics, who shares her journey from studying marketing to pursuing psychology, emphasizing the critical role of understanding consumer behavior in this space. The conversation explores the rewarding nature of mentorship, emphasizing mutual learning, humility, structured success plans, and regular check-ins. In this episode, Sarah explores ethical considerations in digital marketing and SEO, including the influence of cognitive bias, the importance of psychological safety, and the challenges of ethical content creation. The discussion wraps with Sarah's passion for music as a therapeutic tool and how it's all tied into her achievements with Dragon Metrics. Episode Highlights: Understanding human behavior is crucial in marketing and the intersection between psychology and marketing promotes innovation and perspective.Sarah founded Neurodivergents in SEO to provide a safe space for digital marketing professionals on the spectrum to talk and learn about marketing career paths. Ethical considerations that exist in digital marketing and SEO, include the influence of cognitive bias - specifically a user's confirmation bias, the importance of psychological safety, and the challenges of ethical content creation.She stresses the importance for marketers in understanding an audience's culture and language. Episode Links: Sarah's professional websiteSarah's LinkedInSarah's XDragon Metrics websiteDragon Metrics LinkedIn Neurodivergents in SEOFollow The Digital Marketing Mentor: Website and Blog: thedmmentor.com Instagram: @thedmmentor Linkedin: @thedmmentor YouTube: @thedmmentor Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family: Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations. ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business's digital marketing strategy.

In this episode of The Electropages Podcasat, host Robin Mitchell sits down with Sannah Vinding, the Digital Marketing Director at MCC (Micro Commercial Components), to explore the unique intersection of technology and communication in the semiconductor industry. With a background in engineering and years of experience in marketing, Sannah shares insights on how MCC is leading the charge in the semiconductor space, offering a fully integrated solution from raw material to final product. They discuss the challenges faced by engineers in today's fast-paced, ever-evolving market and how MCC's extensive portfolio of over 10,000 components, including advanced silicon carbide devices, is designed to meet these demands. Listeners will gain an inside look at MCC's strategic approach to maintaining a robust supply chain amidst global disruptions and their commitment to customer-centric innovation. Whether you're an engineer or simply interested in the future of semiconductor technology, this episode offers valuable perspectives on the complexities and innovations shaping the industry.

A Worcester native, David Ginsburg grew up in a family wholesale business led by his father and grandfather, in which he learned the valuable lesson of "you do what it takes" regardless of hierarchy. After graduation from UMass Amherst, David worked in the family business for several years before beginning his radio career at WBOS in Boston. After nearly 8 years, rising from Promotion Coordinator to Program Director, David moved to agency life as an experiential marketing manager, which soon morphed to social media marketing in the wake of the '08 crash. David now leads a dual career as General Manager/Program Director at WICN Public Radio in Worcester as well as serving as Digital Marketing Director at Hollywood Agency, an integrated PR and Marketing Agency based in Hingham. Connect with David LinkedIn - https://www.linkedin.com/in/davidginsburg/ Instagram - https://www.instagram.com/thegins/ Connect with David Hill   Public Website: www.davidihill.com  Real Estate University: www.realestatelistings.club Facebook: https://www.facebook.com/davidihill/  LinkedIn: https://www.linkedin.com/in/davidihill  20-Minute call: https://www.davidihill.com/strategycall FACEBOOK COMMUNITY Please follow and join my Group- https://www.facebook.com/groups/ptmastery/  

Join Mariah Salazar as she interviews Katherine Lehman, Digital Marketing Director at OnFleet. They discuss the revolution in last-mile delivery and explore how OnFleet's software is making deliveries more efficient and customer-friendly across industries. Katherine shares insights into OnFleet's client acquisition, the role of the human touch in technology, and the importance of a seamless website experience. A dditionally, she discusses her unique career path from design to data analytics, as well as the lessons she has learned in the ever-evolving landscape of marketing. 

On this episode of The Journey Within Podcast, Mark is joined by WTA's Digital Marketing Director, Nick Filler, who manages the Sweepstakes initiative for Worldwide Trophy Adventures. They discuss the early days of the program and how it has evolved over time. WTA sends lucky sweepstakes winners on once in a lifetime adventures for just the cost of a few tickets. These trips are hand-selected by WTA to provide some of the best hunting opportunities around. Get entered today at https://worldwidetrophyadventures.com/sweepstakes-trips/ Partners and Promo Codes in this Episode Gunwerks - 1000 Yards out of the Box - Gunwerks.com Leupold, Be Relentless - leupold.com Start a WTA Tags Portfolio or Book The Adventure of a Lifetime at - worldwidetrophyadventures.com Follow Me: Instagram: https://www.instagram.com/markvpeterson/ Facebook: https://www.facebook.com/MarkPeterson. TikTok: tiktok.com/@markvpeterson Web: http://markvpeterson.com/ This podcast is a part of the Waypoint TV Podcast Network. Waypoint is the ultimate outdoor network featuring streaming of full-length fishing and hunting television shows, short films and instructional content, a social media network, Podcast Network. Waypoint is available on Roku, Samsung Smart TV, Amazon Fire TV, Apple TV, Chromecast, Android TV, IoS devices, Android Devices and at www.waypointtv.com all for FREE! Join the Waypoint Army by following them on Instagram at the following accounts @waypointtv @waypointfish @waypointhunt @waypointpodcasts Learn more about your ad choices. Visit megaphone.fm/adchoices

Sponsor: ⁠This week's podcast is sponsored by Wix Studio - the web platform built for agencies and enterprises. Sarah Presch, Digital Marketing Director at Dragon Metrics, returns to the podcast to discuss the social psychology behind how we search. What are cognitive biases? Social identity theory What is confirmation bias? Can misinformation online make a big impact? Google's role in the spread of misinformation Contradicting search results depending on the search term Is this also true in other languages? What can we do to combat misinformation and confirmation bias? Follow Sarah: Twitter: https://twitter.com/sarah_presch  LinkedIn: https://www.linkedin.com/in/sarah-pokorna/  Website: https://www.sarahpresch.com/ Links/resources: Sarah's article: https://www.dragonmetrics.com/confirmation-bias/ An excellent companion piece by Jamie Indigo: https://www.searchenginejournal.com/digital-disinformation-fight-manipulation-seo-industry/380344/ Sarah's previous appearance on Search With Candour: https://withcandour.co.uk/blog/the-importance-of-cultural-understanding-in-seo-with-sarah-presch

P.J. takes over the podcast & is joined by Tatum Helm of 97X fame with her show Tatum in the AM, as well as Digital Marketing Director for Cromwell Media Owensboro & owner of Basil's Food Truck. Together they dismantle the delicate sensibilities of America & try to make sense of the constant offense. Great Law. Less Legal. Law Done Lite!

Embark on a captivating exploration of sustainable business practices with Jordan Wilson, the Digital Marketing Director at BanQu Inc. Join the insightful conversation as she unveils BanQu's revolutionary blockchain traceability SaaS, transforming the landscape of supply chain management. Discover how BanQu maximizes revenue, enhances productivity, and minimizes costs, offering direct incentives, accurate forecasting, and audit-proof compliance solutions. Jordan Wilson, a driving force in digital marketing, shares invaluable insights into BanQu's mission and the profound impact it has on reshaping the future of supply chain sustainability. Tune in for a journey into the heart of innovative and responsible business practices.

Embark on a captivating exploration of sustainable business practices with Jordan Wilson, the Digital Marketing Director at BanQu Inc. Join the insightful conversation as she unveils BanQu's revolutionary blockchain traceability SaaS, transforming the landscape of supply chain management. Discover how BanQu maximizes revenue, enhances productivity, and minimizes costs, offering direct incentives, accurate forecasting, and audit-proof compliance solutions. Jordan Wilson, a driving force in digital marketing, shares invaluable insights into BanQu's mission and the profound impact it has on reshaping the future of supply chain sustainability. Tune in for a journey into the heart of innovative and responsible business practices.

In this insightful episode, marketing professionals and automobile aficionados are treated to an engaging discussion with Joe Zumpella, the Director of Marketing for the Cochran Automotive Group! The conversation swiftly homes in on innovative methods for creating customer loyalty, leveraging the power of digital advertising, and establishing a palpable presence in local communities. With an unwavering dedication to both customer value and communal involvement, Zumpella's narratives offer a masterclass in balancing successful automotive marketing with corporate social responsibility! Joe Zumpella's journey from a casual dealership visitor to a marketing maven for a vast dealer network is as unconventional as it is intriguing! He underscores the effectiveness of geo-targeted digital campaigns, the significance of maintaining a positive community footprint, and the importance of press outreach in amplifying humanitarian efforts. The dialogue transitions smoothly to the technical realm of digital marketing. Discussions about SEO and SEM highlight the necessity of a cohesive relationship between dealership representatives and marketing vendors to realize the full potential of these platforms! Tune in to hear WHO Joe uses to maintain being the marketing master of his region!  

Digital Marketing Strategies That Reach Modern Patients, ft. Stephen Strong Healthcare Marketing Myth Busted: It's More Than Just Ads. Tired of thinking digital marketing is just another ad platform? Join host Alan Tam as he dismantles that myth with Stephen Strong, Digital Marketing Director at Northwestern Medicine.What you'll learn in this conversation: -The evolving role of digital marketing in healthcare. -How digital marketing goes beyond ads to encompass patient experience and user engagement. -Hear insights from a marketing pro who transitioned from consumer to healthcare. Ready to unlock the power of digital marketing for your healthcare business? Tune in and get ready to be inspired! Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen/

To celebrate Women's History Month and International Women's Day 2024,  we invite you to join us as we talk with marketing and business development leaders from the world's best law and professional services firms.  This special episode of CMO Series REPRESENTS shines a light on leaders as they share their personal stories, best practices and the inspirational people who have influenced their career journeys and inspired inclusion in their firms. Join us for part one of this special series, as we uncover the transformative power of recognition and role modelling in fostering a culture of diversity and inclusion. First up, we speak with Deborah Fleming, Marketing and Business Development Director at Walker Morris, Alison Reynolds, Digital Marketing Director at Vinson & Elkins, Julie McConnell, Associate Director of Business Development for Global Industry Groups at White & Case, Liz Gooch, Chief Business Development & Marketing Officer at McDermott Will & Emery, Vicky Hanks, Head of Marketing at Blake Morgan, Lisa Azzuolo, Chief Marketing Officer, Bennett Jones, Evette Pottinger, Head of Marketing at AA Thornton, Sheenika Gandhi, Chief Marketing Officer at Greenberg Glusker, Gemma Vaites, Director of Business Development and Marketing at Capsticks, Karen Snell, Chief Business Development & Marketing Officer at Kennedys, Naomi Butson, Corporate Communications Manager at Marks & Clerk, Vicky Elliott, Group Head of BD &  Marketing at Memery Crystal and Rosenblatt Law Firms, Deborah Farone, CEO of Farone Advisors, Jean-Marie Campbell, Head of Client Development at Baker McKenzie, Cynthia Howard, Chief Marketing Officer at Greenspoon Marder and Lora Wegman, Marketing Director at Thompson Coburn.    

Healthcare Marketing Myth Busted: It's More Than Just Ads. Tired of thinking digital marketing is just another ad platform? Join host Alan Tam as he dismantles that myth with Stephen Strong, Digital Marketing Director at Northwestern Medicine. What you'll learn in this conversation:The evolving role of digital marketing in healthcare.How digital marketing goes beyond ads to encompass patient experience and user engagement.Hear insights from a marketing pro who transitioned from consumer to healthcare.Ready to unlock the power of digital marketing for your healthcare business? Tune in and get ready to be inspired! Hosted on Acast. See acast.com/privacy for more information.

Helping clients stand out across an ever-evolving digital landscape is Sean Givens' specialty. In this episode, N-Compass TV's Digital Marketing Director pulls back the curtain on their multi-channel approach to digital marketing services for clients. Sean explains how offerings like targeted display, social media advertising, streaming video domination and Search Engine Marketing (SEM) amplification allow N-Compass TV to expand client reach and visibility within dedicated niches. Gain valuable insider tips on capitalizing upon diverse digital channels. Sean also shares his vision for the ideal blend of offerings based upon clients' business goals, target demographic, and budget. For any business seeking to bolster its presence across key digital and mobile touch points, this is an essential listen.

Have you ever wondered how Google works? What's the point of the search engine? How do you get to the top? This week, Josh was joined by Tim Nelson from TPR Media to talk about all things digital marketing.  Tim Nelson is the Digital Marketing Director of TPR Media, a full-service digital agency that specialises in developing and implementing online advertising. Their team includes designers, creatives, strategy and digital specialists, right through to in-house production services that provides leading directors, producers, film crew, and post-production services to produce inspiring and incredible content. Did you like the episode? Leave us some love if so. Stay good!

Many marketing leaders are deep into their 2024 planning, poring over data from the past year. But are there more effective ways to use data to fuel marketing growth? As part of our SuperSummit virtual event, we led a marketing leader roundtable to talk about the different ways we can harness data, including using it to tell stories, collaborate, and open up new opportunities for growth.  Supermetrics CMO Gabrielle Stafford introduces our panel of experts, including Josh Cottrell-Schloemer, Consultant for Cottrell Consulting, Jessica Moore, Digital Marketing Director at Graduation Alliance, and Dorothy Ann Advincula, the Global Head of Audience, Insights & Measurement for Uber Advertising.  Together, they share their insights into marketing measurement trends, challenges, and opportunities in 2024.   Watch our SuperSummit sessions in full for more.  Learning points from the episode include: 00:00 – 04:06 Introducing our marketing leaders roundtable 04:07 – 09:46 What keeps marketing leaders up at night? 09:46 – 13:31 How to use data effectively 13:31 – 15:43 Balancing the use of big and small data 15:43 – 19:56 Why should you use a centralized approach to data? 19:56 – 23:02 How to tell a story of how data impacts different metrics 23:02 – 25:25 The use of online and offline channels  25:25 – 30:07 The benefits of using AI and what it means for marketing teams 30:07 – 32:09 What can't be replaced by AI 32:09 – 34:40 How to use AI more effectively 34:40 – 37:18 How to deal with GA4 challenges  37:18 – 40:56 How to measure attribution signals 40:56 – 42:47 What marketing leaders wish they had known earlier  Important links and mentions: Josh Cottrell-Schloemer / Supermetrics affiliateJessica Moore / Graduation AllianceDorothy Ann Advincula / UberGabrielle Stafford / Supermetrics

In the latest episode of Inside Auto, Nick Williams, Digital Marketing Director at Banister Automotive, shares with Ilana Shabtay how he has harnessed the special culture and personas around him at his dealership and their deep community relationships to produce effective content that connects with his audience and drives them to take action.

Join us in this episode of Chatzzz as we welcome two exceptional guests, Vicky Hutchinson and Carol Wallace, each a powerhouse in the world of branding and digital marketing.Vicky Hutchinson, a seasoned Creative Director and Brand Strategist, brings a wealth of experience in marketing activation and growth strategies across diverse sectors. With a proven track record in crafting creative strategies and delivering impactful campaigns, Vicky discusses her unique approach to building strong brand identities and driving engagement.Carol Wallace, Digital Marketing Director at CreativeHutch, shares her insights from over a decade in the dynamic marketing landscape. She delves into her role of defining digital marketing strategies, translating them into actionable tactics, and measuring their ROI. Carol's expertise lies in creating stunning visuals and robust brand strategies that empower businesses to connect effectively with their target audience.Together, they shed light on their collaborative vision to accelerate brands toward success and share the secrets behind their passion for creating strong, engaging brands. Don't miss this conversation with two remarkable experts who live and breathe CreativeHutch.

 Wendy Covey talks with Sannah Vinding, Digital Marketing Director at Micro Commercial Components, about how she humanizes the brand, excels at thought leadership, and provides valuable content to her sales and distribution teams. In electronics manufacturing, theres always so much to do - especially in marketing. From setting up your sales team for success, to producing valuable and memorable content, to working with distributors. How can you get it all done? Sannah Vinding, Digital Marketing Director at Micro Commercial Components, uses "swim lanes" to keep everything organized. She breaks down her strategy in the latest episode of Content Marketing, Engineered.Sannah and Wendy discuss the importance of humanizing an electronics manufacturing brand and how to utilize and grow thought leaders within your organization. She also shares her winning video strategy across LinkedIn, your website, and YouTube.ResourcesConnect with Sinnah on LinkedInLearn more about Micro Commercial ComponentsListen to the Mind the Innovation Leadership podcast Connect with TREW Marketing Learn About TREW Marketing Order the book! Content Marketing, EngineeredConnect with WendyTREW Marketing is a strategy-first content marketing agency serving industrial companies that target highly technical buyers. With deep experience in electronics, test and automation, software, and engineering services, TREW Marketing helps clients build trust and generate demand.

As responsible brands, we must prioritize sustainability. A significant opportunity lies in scrutinizing our supply chain, seizing control, and embracing more eco-conscious choices. BanQu's mission is to help brands become more sustainable and ethical in their sourcing practices. Jordan Wilson, the Digital Marketing Director, gives us more insight. They offer a traceability solution that provides visibility throughout the supply chain, ensuring efficiency, risk mitigation, fair treatment of workers, and high-quality ingredients sourcing. BanQu serves multiple industries, including food and beverage, recycling, and health and beauty. BanQu's client acquisition strategy revolves around relationships, word of mouth, and participation in trade shows, all bolstered by their strategically optimized website. The website serves as a digital ambassador, showcasing their mission, services, and value proposition to potential clients. By offering a range of resources catering to different funnel stages, BanQu effectively engages visitors and nurtures leads. Their commitment to ethical practices and caring for people resonates with conscious consumers, aligning with their mission to drive sustainable and ethical business worldwide.

Technology is driving marketing today, just like it is in almost every industry.  Over the last 30 years, our society has experienced a revolution in the way digital marketing has emerged and developed.  Chris Young has lived it firsthand, as a computer salesman, a businessman, a digital director for an ad agency and today as the Web and Digital Marketing Director at the University of Central Missouri. Learn about some of the tips and tools Chris and his team use to accomplish their website and marketing goals. We also discuss the “why” behind digital marketing, what makes a great digital marketer and what it takes to grow a successful business.  

Imagine leaving the comforts the corporate world can provide to find and do something greater than yourself. You can find purpose and fulfillment in helping others through dedication, compassion, and having a good heart. Today's guest has done just that. He is a gentleman I have known for years from the cycling world. I always wondered, “how is he involved in all these things?!” while smiling and making great connections. Chris Doane is a Branding and Digital Marketing Director who found his sense of urgency growing as he approached age 40. He believes that we are all born blessed in some way. He feels strongly that if we're not using those blessings to make a positive impact around us, we are wasting something that is God-given. To this day, he continues to be blessed with a lot of energy to serve his purpose. Through his volunteering at many cycling-based programs, Chris teaches others that the things that seem to cause so much anxiety in life will take a back seat when one's energy goes toward service. He believes that peace and personal satisfaction with life come through embracing a purpose and being relentless about fulfilling it. He also motivates people to ‘keep showing up' and continue to pursue their interests, regardless of anyone's looking or recognizing them. Listen to Chris' story of why he's chosen to go the path he has. Heal your body and mind with RYZE mushroom coffee. Click here to get started! Visit secondwindthepodcast.com for full show notes. Join My Second Wind Facebook Group 

I had the opportunity to sit down and speak with Alyssa Shapper, Digital Marketing Director at Banyan Treatment Center here in South Florida. They dropped in at FROPRO HQ to record their podcast and I jumped in to record as well.  We spoke about sobriety and goal setting in early sobriety and what makes something realistic or unrealistic when setting such goals. We focused on mental health and why it's so important to have routines and consistency in the early years of getting sober. We dove into the beginnings of FROPRO, how it started and where it's heading in the years to come. I am grateful for these opportunities and all that I get to do as a sober man in the community. Thank you to everyone fo all their support and hope you enjoy the show. You can find another copy and video recording on the Banyan YouTube channel. Have a most triumphant day.

In this episode, John Surdakowski is joined by Dhanesh Shelat, global digital marketing director at one of L'Oreal's leading skincare brands and a real estate entrepreneur. Dhanesh brings years of experience in SEO and digital marketing along with a lot of interest in AI and branding to an engaging conversation that taps into: How SEO has dramatically changed over the past 10 years. SEO Backlinking vs. Public Relations in eCommerce. How a brand's decision to sell Direct-to-consumers or through eRetailers should always be consumer-first; taking into consideration the consumer journey and accounting for different consumer preferences - all while owning the brand messaging, image, and identity. What does consumer loyalty really mean today and how are leading brands stressing product innovation, culture, and messaging to drive it. The role AI plays (and is expected to further play) in branding, CRM, brand loyalty, and customer experience. We are moving towards more immersive online experiences that blend hyper-personalization, AI, metaverse, AR, and VR. Early adopters are the most to benefit. To get a full understanding of the new normal shaping the eCommerce industry, check out The Future is Now eBook by Avex and Shopify in collaboration with leading eCommerce partners. Now available for free on Avex Website.

In this week's episode, Jack Chambers-Ward is joined by Sarah Presch, Digital Marketing Director at Argos Multilingual, to discuss how culture can be an essential factor in marketing & SEO. Jack and Sarah discuss: Should you get your content and keywords translated? How to be aware of your cultural biases How to approach ethnic marketing within your home country Understanding different elements of culture Check out the full show notes and transcript at search.withcandour.co.uk

On this episode of Search With Candour, Jack Chambers-Ward is joined by Tom Marriott, Digital Marketing Director at Ina4 and also known as The SEO Punk. Tom joins Jack to discuss something they have in common, working in SEO, and the digital marketing industry as a whole, as a generalist. What does it mean to be a generalist in digital marketing? Why does it seem like there are fewer generalists now than ever before? What is the most effective role for a generalist in an agency? For all the links, transcript and show notes go to search.withcandour.co.uk

Abby interviews Mike Dattilo, Digital Marketing Director at Lexmark, a company that manufactures laser printers and imaging products. Mike tells Abby about his role overseeing Lexmark's B2B marketing efforts, and the importance of capturing client feedback to improve sales.

Digital Marketing Director, Producer, Fanfiction Writer, and fangirl through and through, Candice Heath joins Joss to talk about Season 2 Episode 9: Chrissy's Night Out! Together they discuss the heavier themes addressed and Candice's shock at what made it to air, the funniest moment in the episode, and what similarities Jack and Janet have to the X-Files' Mulder and Scully.  Follow us on Instagram : @threescompanyrewatchpodFollow us on TikTok: @tcrewatchpodFollow Joss : @joss.richardCouch Artwork: Morgan Gesell

Ally Piñon is the Digital Marketing Director at Chastang Automotive Group, which includes Chastang Ford and Chastang Autocar. She has more than a decade of B2B and B2C marketing experience in the automotive industry. Throughout her career, she has managed and supported strategic efforts in brand reputation, advertising, content development, social media marketing, research and planning, community partnerships, creative agency, and vend In this episode… Are you struggling to market your dealership effectively? What can you do to streamline your marketing processes and become more profitable? To create authentic and engaging marketing messages, understanding your dealership's goals is essential. An in-house marketing team helps identify and align a dealership's needs with customers' needs. However, concentrating on sales alone is not an effective long-term strategy. B2B and B2C marketing expert Ally Piñon says to focus on marketing, sales, service, and parts.  In this episode of the InsideAuto Podcast, Ilana Shabtay is joined by Ally Piñon, the Digital Marketing Director at Chastang Automotive Group, to talk about in-house marketing for the automotive industry. Ally discusses B2B marketing tips, bridging the gap between marketing, automotive sales, and fixed ops, and her future marketing plans.

Justin Golden is the founder of That PPC Guy, a Google Partner managing over $300K per month in ad spend for clients across the US. They utilize Search, Shopping, Display, and YouTube advertising for their clients. Before starting his own business, Justin managed $2MM in annual ad spend as a Digital Marketing Director at the corporate level and also worked as a paid media specialist at a marketing agency, both in Houston, TX. He took lessons from both experiences, combined them with his ideas and energy, and built That PPC Guy. Justin's business is a "lifestyle business," designed to accommodate and fund his passions and interests.Visit Justin's website at ThatPPCGuy.com.Justin lives on 4 acres in beautiful Stilwell, KS with his wife and three kids. Justin and his family love to travel and as a family they've visited 35 states and 16 National Parks in their RV. When Justin's isn't traveling or working he's playing with his motorcycle or classic Mustang in the garage.

On the 199th episode of You Know I'm Right, Nick Durst and Joe Calabrese are joined by betting analyst Taylor Mathis for an exclusive interview to discuss: - Favorite sports teams growing up? What sports did she play? - When did she decide you wanted to pursue a career in sports? - Attending the University of Iowa. What school activities did you do? - What internships did she do? - Being a lifeguard - Her first job as Sports Reporter/Anchor at KHGI/KFXL in Nebraska - Being a Digital Sports Reporter for Sports Mockery and then Chat Sports - Reporter for Playmakers while also being a Digital Marketing Director for KEYTLaw in Arizona - Covering the Chicago Cubs in Spring Training 2018 - Entering the betting world and getting her current job at SuperBook Sports - Favorite things to bet on - You Know I'm Right moment

Joining Shantelle on the mic for this week's episode of the Hello Frances podcast is special guest Luisaura Alvarez, Digital Marketing Director at Step One Automotive Group. In this episode, Luisaura discusses the importance of owning your own light, having mentors in your life, and more. Have comments or questions on this episode? Email hello@francesroy.com.

Sarah talks with Rhiannon McVey, Digital Marketing Director at Oswego Creative, about how outsourcing and networking is crucial to success. She talks about how business owners can get started with their social media plans and why it's a good idea to seek out – and invest in – expertise.

Our guest this week is Alex Ciccimarro, the Vice President of Marketing at RCA Records. In this episode, Ari and Alex dive deep into the digital marketing endeavors across Atlantic and RCA Records, why artists don't need to be on all social media in order to be successful and how to embrace the future of music fans.01:28 Alex's creative journey10:07 Working as Digital Marketing Director at Atlantic Records12:33 Blog coverage: publicity vs. digital marketing17:11 RCA Records and Joint Venture deals26:11 Artists' relationship with social media50:31 Breaking down the marketing budget53:44 Relationship between the artist team and the label1:04:00 Final questionSubscribe to The New Music Business: https://aristake.com/nmbAri's Take Academy (use code NMB for 10% off): https://aristakeacademy.comWatch more discussions like this: https://bit.ly/3LavMpaConnect with Ari's Take:Website: https://aristake.comAcademy: https://aristakeacademy.comInstagram: https://www.instagram.com/aristake_TikTok: https://www.tiktok.com/@aris.takeTwitter: https://twitter.com/ArisTakeYouTube: https://www.youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandTwitter: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandConnect with Alex Ciccimarro:Instagram: https://www.instagram.com/thebaldgodTwitter: https://twitter.com/thebaldgodEdited and mixed by Maxton HunterMusic by Brassroots DistrictProduced by the team at Ari's Take See acast.com/privacy for privacy and opt-out information.

Chatting with the awe-inspiring Joe Meyers, Joe Meyers is a digital marketing director for Dog TV which is currently in 130 Million homes armed with 15 years of experience. Joe has a passion for dogs and marketing which drove him to being a marketing strategist. Jess interviews Joe who handles everything digital marketing which includes facebook, youtube, google ad ranking, conversions and email. His core aim is to ensure that the message is well conveyed to all potential customers. Show Notes: In this episode, Joe makes it clear that dogs need entertainment. As a digital marketing director, Joe has clearly pointed out all the benefits that are in Dog TV. He carefully gives all the revenue sources of Dog TV. As a digital marketing director for 15 years, he gives the tips to make successful ads that convert on platforms such as Facebook. Joe gives us the benefits of dog entertainment and also brilliant tips on how to diagnose and treat your dog if it is straight from surgery or anxiety issues. He has a dog too that goes by the name Mickey Mouse Meyers. Dog TV has PAC members where they issue gifts to their clients as a way to give back. This episode is something that your boss wouldn't like to miss. This Cast Covers: Ron Levy noticed his cat is watching TV so he decided to design content specifically for the cat which later on grew to Dog TV. (3:07) Interestingly enough, dogs see in blue and yellow (4:04) Content for dogs recovering from surgery or anxiety (5:40) Interesting dog chefs that specialize in dog treats and dog entrees (6:47) Joe Meyers' number one marketing platform (10:10) How Joe grows Dog TV youtube channel (11:54) Off platforms avenues for Dog TV to bring in new clients (14:10) Main revenue source for Dog TV (16:50) How Joe Meyers and Jess Tiffany met (31:24) Additional Resources: Joe Meyer on LinkedIn JoeMeyers_ on Twitter thatjoemeyers on Instagram Website: DogTv.com DOGTV on Youtube Suggested Video: Everything you've ever heard, everything you've ever tried, and everything you've ever done -- it's all wrong. https://jesstiffanyconsulting.com/wrong Jess Tiffany is an author, speaker, strategist, podcast host and marketing consultant. He is a #1 International Best Selling Author (Growth Hacking: Strategically Grow Your Business Connections from Zero to 10K in 365 Days), Marketing Strategist, C.E.O. of MNU e-learning and MNU Digital (Minneapolis Digital Marketing Agency). As a business and marketing strategist, Jess is very passionate about his in-depth service offerings like finding businesses $50k in hidden revenue opportunities in under an hour. Upon request, Jess coaches businesses to higher revenue, lead generation strategies, joint venture creation, unique proposition isolation, and implementations. Jess utilizes over 100 dynamic business strategies to cause mass growth in company sales and profits. For those who are unable to work with Jess, he does offer an online version called the 52 Week Industry Domination Training. This program has been called “the most powerful and dynamic client attraction program ever created!” Jess Tiffany's other platforms and resources To have Jess speak or train your organization on revenue generation, LinkedIn Optimization and Marketing, or Social Selling. https://jesstiffany.com/speaker/ See the beta of a new coming social media platform that is making social media fun again. https://jezster.com To grab our free LinkedIn Marketing Cheat Sheet go to https://mnudigital.com/linkedin-marketing-cheat-sheet/ To Check out our online e-learning system go to https://jesstiffanyconsulting.com/guidedtour --- Support this podcast: https://anchor.fm/jess-tiffany/support

In this episode, you'll hear from a Fortune 100 Digital Marketing Director who shares advice on how to take “digital transformation” from a buzzword to a methodology – one that results in highly coveted page one rankings. We talk to Nick Wojdyla, Director of Digital Marketing and Communications at Cummins, to get some data-driven insights you won't want to miss, like picking the best SEO tools, creating a data management plan, and keeping your transformation affordable, plus much more.---------Quote"You got to have somewhat of an idea of who your customer is, somewhat an idea of what you want them to do, and what you're trying to gain at the end of the day. The data can come in as a layer on top of that to help prove or disprove some of your thoughts or theories. Just having a bunch of data is pretty useless unless you have a way to turn it into insights." - Nick Wojdyla, Director of Digital Marketing and Communications at Cummins---------Key TakeawaysAvoid being a tool-chaser by prioritizing tools that can provide customer insights, is omnichannel vs. automated, and can harmonize marketing and sales data.Presenting data analytics to your team is meaningless without actionable next steps.Avoid needing a digital transformation altogether with intentional adjustments year by year.---------Time Stamps:* (1:59) Defining what it means to be a digital marketer* (5:16) 3 tips for picking the best SEO tools * (7:52) Advice for building a data management strategy* (9:50) How data can bridge the gap between marketing and sales* (12:11) Why organic search is worth the wait * (16:56) How to keep a digital transformation affordable * (20:51) Quick hits--------SponsorThis podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn't rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.--------LinksConnect with Nick on LinkedInConnect with Christopher on LinkedInConnect with Ryan on LinkedInLearn more about CumminsLearn more about DemandJump

Kyle Clouse is Digital Marketing Director at Liberty Safe. Liberty Safes are heavy duty gun safes made in America. Kyle talks about keeping up with the demand being the #1 made safe in the United States. The guys also go over the durable features of the safe.

Polly Pospelova is Digital Marketing Director at UNRVLD.  In this episode, Polly talks about growing up in Ukraine, family, England, technology, digital marketing, snowboarding, and much more.