Podcasts about why jo

Episode 042 / Science fiction and fantasy author and co-host of the Six Figure Authors podcast, Joseph Lallo joins us to talk about the advantages of planning when it comes to writing books as well as in promotion and marketing. We also delve into how Jo’s prep for NaNoWriMo has changed over the years, his tips for writing short stories, how he commissions art, and his advice on the transition from the day job to full-time writer. Come over and say hi to Jami and Sara in the WIKT Facebook group! You can find show notes and links at wishidknownforwriters.com. Interview with Sara Rosett and Tonya Kappes for Authors A.I. First Draft Friday Jump Start Your Cozy Free Mini-Course In this podcast episode, you’ll discover: Why Jo wishes he’d known how to outline at the beginning of his career and how he learned to outline How Jo’s prep for NaNo has changed over the years Jo’s maintenance advertising strategy Why rejections from agents and editors aren’t always a good measure of an authors’ ability to write or a book’s appeal to readers How Jo’s “mistake” of writing a book that seemed to fit the steampunk tropes but was a little off in some critical details actually turned out to be a good thing Jo deconstructs why one of his releases didn’t do as well as he hoped, even though he did all the “right” things (write to the tropes, rapid release into KU, and run an ad campaign) Jo’s advice on writing short stories: Uses “orphaned ideas” file for starting points Can be all premise Start in the middle How Jo uses short stories in his marketing: Patreon Turns longer ones into novellas Bundles into anthologies either for sale or as newsletter signup bundle bonus Tips for commissioning art and how Jo uses it for marketing Jo’s advice for writers who plan to transition from the day job to a full-time author Make a financial plans that includes boom years as well as slim years Link your transition to full time to the launch of a new book or series and let readers know about the transition Create a release calendar and check future release dates for real-world events, such as elections Genres discussed include science fiction and fantasy, steampunk, and urban fantasy. Links: Jo’s website: BookofDeacon.com Twitter: https://twitter.com/jrlallo Six Figure Authors The Big List of Craft and marketing books mentioned on WIKT podcast episodes

An interview with Dr Joanna Martin founder of One of Many, a women’s leadership community which started in the UK and is now global through its online community and trainings. She was a medical doctor and an actor before finding her mission as a coach helping women lead. We talk about: Why Jo is so passionate about helping women step into leadership roles The importance of grassroots women’s leadership Why women tend to burn out so easily The importance of setting boundaries so we can thrive better Why women are generally more unhappy now than at the time of the Women’s Liberation Movement Why women need to find a new kind of power to be consistently effective How midlife women are often drawn to take more of a leadership role but need to find a way to do that without burning out Reframing feminine power as soft power – it does not mean weak We can bring more femininity to our lives without that being a mark against us How Covid has brought out wonderful examples of soft power leadership from women The five women’s power types and why they’re so powerful How we can access these power types to help us face challenges and access our strength The shared vision of women wanting to make a difference in the world The power of women coming together to effect positive change such as in the NHS during Covid, detention centres and environmental initiatives How Jo’s medical, family and drama background impacted her work today The importance of seeing issues from multiple perspectives The power of the habit of morning writing (Artist’s Way morning pages) and how that impacted Jo’s life How women can become better leaders Getting clear on our strengths and what we each can do And more! You can find out more about Dr Joanna: Dr. Joanna’s website Facebook, Instagram, Twitter, Youtube, and Linkedin If you enjoyed this episode, please subscribe, share it and leave a review on iTunes or wherever you’re listening. Find out how to leave a review here: bit.ly/leavepodcastreview You can find out more information and get the show notes to every episode at magnificentmidlife.com. That’s also where you’ll find strategies, support and resources to help make your midlife magnificent. There’s a midlife wellness program, courses, midlife mentoring to help make the most of your next chapter and our online Members Club. If not now, when?

Welcome to the Sprint to Profit Podcast. This is Kirsty and Isaac and we developed this podcast to help highlight the very best strategies on how to grow your Amazon business. Today we’re talking with Amazon seller Jo Cumberpatch. She shares her ups, her downs, the lessons she’s learned, advice for new sellers, and fun stories and anecdotes from the journey. If you liked what you heard today on the show, please make sure to hit the subscribe button so you can get updated when we post new episodes. Please share this episode with others who might get value out of it as well. We wish you the best for you and your business. Talking Points: 00:20 - Introduction and Who We Are 01:00 - Jo’s background 02:38 - How Jo became an Amazon seller 06:30 - Why Jo chose that particular product 08:44 - The challenges Jo faced when moving forward 10:20 - Meeting and learning from Isaac 14:17 - Building a mastermind and a community 16:22 - Things that have made Jo successful 20:30 - On problem-solving 21:42 - Advice to new Amazon sellers 25:45 - Jo’s Cyber Monday experience 29:22 - Jo’s remote team 33:31 - New sellers that might think it’s “too hard” 37:54 - Assigning yourself a role in your business 41:28 - Conclusion and getting in contact with Jo Resources/Links: Our website: www.goteamreal.com Quotes: 04:20 – “Basically what it did was, it allowed us to--well, I was going to say market but we never really got good at marketing. It allowed us to finesse the game.” – Jo Cumberpatch, on practicing her strategies with overstock. 10:00 – “I just needed to have something. You get called--when you’re a mom--you don’t have a name. You’re just ‘Alex’s Mum’. You’re ‘The Twins’ Mom’ and that’s who I’d been for a few years.” – Jo Cumberpatch 07:00 – “You were friends with other moms that you could ask, ‘Ay, would you buy this?’ You kinda did your own market research without actually doing market research.” – Kirsty 22:45 - “You will learn way, way more if you fail at something than if you were to just walk away and give up.” - Jo Cumberpatch 40:50 - “Procrastination and lack of action is definitely not going to get you success.” - Jo Cumberpatch

This week on the PRmoment podcast, we've got Jo Carr, co-founder, and chief client officer at Hope&Glory. Hope&Glory was co-founded by Jo Carr and James Gordon-MacIntosh in 2011. It now has a fee income of circa £8.5 million, employs about 80 people and grew by 25% in 2019. [00:01:26] How Jo originally wanted to be a journalist or work in advertising. [00:03:33] How Jo was originally a corpsumer PR person and made the switch to consumer relatively late in her career. [00:08:15] Jo talks about the importance of being able to be yourself at work: “I'm a big believer that you should be the same person at work as you are at home". [00:09:30] Why Jo's time at QBO Bell Pottinger was such an important time of her career. [00:11:43] Whether the relatively painful merger of QBO and Bell Pottinger Consumer has had an influence on Jo not wanting to sell Hope&Glory so far?[00:14:57] How Jo meeting James Gordon-MacIntosh was a career-defining bit of luck. [00:17:11] Jo tells us how it felt being the new kid at 77PR – joining an established management team of Alan Twigg and James Gordon-MacIntosh. [00:18:32] How James, Alan and Jo approached Omnicom to try and do an MBO of 77PR, but got knocked back. [00:20:33] Why once you've thought about creating your own agency, it's very hard to put the "genie back into the bottle". [00:21:18] Why James and Jo decided to get backing from Lansons Communications when they launched Hope&Glory. [00:22:37] What it was like starting Hope&Glory with literally no clients! [00:25:50] How Hope&Glory won 02 just a couple of months after starting. [00:27:08] Why James’s and Jo's skills complement each other. [00:30:24] What advice does Jo have for any budding PR entrepreneurs out there? [00:36:53] How has Hope&Glory managed to hold on to so many large consumer accounts for such a prolonged period? [00:39:39] Why agencies don't want to "be a leaky bucket". [00:40:22] How Hope&Glory has improved its margins in recent years. [00:45:00] What's the plan for the next stage of Hope&Glory? Why James and Jo can't make all the decisions anymore. [00:46:34] Are independent agencies currently more fun, more flexible, and perhaps a bit easier to lead than their group-owned peers?

In this episode, Kathy Stevens and Jo McArthur discuss: Jo’s journey from street photography to photographing captive animals in factories, zoos, labs, and fur farms. Why Jo feels it’s imperative to show animals in the situations we’ve put them in. How she engages with the animals she photographs. The building of “We Animals Media” to expand Jo’s capacity to reach larger numbers. Key Takeaways: The camera is a tool for social change. Animals understand when we’re trying to help them. A book gives one’s work historical weight and value. Sometimes, if we’re trying to do the greatest good for the greatest number, we have to give up some of what we love. “I’m asking you to look at the cruelty and I’m asking you to self-reflect." – Jo-Anne McArthur Connect with Jo McArthur: Twitter: @WeAnimals Facebook: We Animals Website: WeAnimalsMedia.org & WeAnimalsArchive.org Books: We Animals & Captive Instagram: @weanimals Connect with Kathy Stevens: Facebook: facebook.com/kathy.stevens.CAS, facebook.com/catskillanimalsanctuary Twitter: twitter.com/CASanctuary/ Books: https://store.casanctuary.org/collections/books/products/where-the-blind-horse-sings Website: Catskill Animal Sanctuary Instagram: instagram.com/catskill_animal_sanctuary/ YouTube: www.youtube.com/user/CASanctuary  

This episode includes life-changing news for one member of the team. Find out which crime prompted dozens of listeners to get in touch with us. Why modern life is too complicated. Why Jo doesn’t lose weight. And something arrives through the post that makes Jo’s boyfriend VERY uncomfortable.

Why Jo’s boyfriend wouldn’t be a good quiz show contestant, the things we don’t do for our partners anymore and the things we would never do in front of them.

Meet multi-passionate, active lifestyle enthusiast Jo Moseley who, amongst many other things, is the founder of the blog Healthy Happy 50. She's passionate about inspiring and empowering women in midlife and beyond to become and stay active, and reap the positive benefits of that. Jo is a true breath of fresh air. In this highly inspiring interview we cover: Sobbing in supermarkets! Why Jo is passionate about sharing her love of staying active How being active helps with stress and anxiety How indoor rowing cured Jo’s insomnia and helped with grief How not being sporty at school doesn’t preclude sport in later life How she rowed a million metres and a marathon to raise £10,000 for charity and process her grief How Jo is now more like herself at 10 than she was at 30 The importance of doing stuff that makes your heart sing Why you shouldn’t worry about what other people think of you How a simple yet full life can be very rich Plogging and why it’s important to Jo How she finally understood running in her 50s And lots more! You can find out more about Jo on her website and Instagram at healthyhappy50, and on Twitter as @OneHappyRower and @HealthyHappy50   This podcast is an extract from a longer video interview available in our Members Club. That's where you'll get the support, strategies and connection you need to make your (mid)life magnificent! Find out more at https://magnificentmidlife.com/ Be sure to subscribe on your favorite podcast player so you don’t miss an episode!

Jo - the founder and CCO (Chief Cookie Officer) of Hello and Cookie talks to us about how she generates sales from using Instagram as her main marketing platform. @hello_and_cookie has 8k followers on Instagram and gets over 2000 visits to her website every week (just from Instagram). Jo talks to us about her experience using influencer marketing, giveaways and how she continues to innovate her business and her Instagram Show Notes: [1.55] Why Jo started Hello and Cookie [4.49] How Jo continues to innovate and the importance of knowing your target market [7.12] What drives Jo in her business and why she thinks you should focus your energy on your own product/service [8.00] know your target market don't get lost trying to please everyone. [10.05] looking at other peoples account objectively to see what you can improve on your own account. [10.35] main ways to grow her account [11.36] process for influencer marketing techniques starting small and now going to bigger accounts. [13.04] 400 followers overnight with a giveaway.  [13.53] utilizing stories with multiple influencers- the mentality of expecting nothing and gaining anything all little bits of exposure. multiple touch point with audience help in influencers the customer to buy. It all matters whether you are gaining followers or not.  [15.30] how to pick an influencer that works with your brand- how to make it relatable to the influencer branded/ personalized may get someone more excited. [16.58] How to optimize your chances of carrying out the best giveaway [17.59] The detailed run-through of how to go about running a successful giveaway with another company [20.34] Why Jo only works with most influencers once [20.51] How Jo ensures she converts the traffic she gets from Instagram [23.13] How Jo was motivated to keep going in her business and her small business tips for when you're starting [24.30] Jo's top tips for starting out on Instagram and her business tips [32.10] Why Jo stopped posting for a while on Instagram and why   To find out more about Jo visit @hello_and_cookie on Instagram To find out more about Viv and Tash visit: @tastefullytash @vivconway_                    

In this episode we talk about:How and Why Jo co-created the Conscious Cleanse (hint: it involves a radical turn of events due to a major car accident).In the inspiring story of how Jo was able to challenge the medical paradigm to overcome a diagnosis of long-term disability and the role that yoga and nutritional therapy played in her recover.“You can Heal”Why diets didn’t work for Jo and what she learned from trying one after the next and why weight loss was not the primary answer to her recovery (hint: inflammation played a primary role).Love your body. Food is not the enemy, food can be medicine.Why it’s more important to focus on what you can do rather than what you can’t do when working to improve your health.How Jo reduced her pain from 9/10 to 5/10 in two weeks by shifting how she eats.The importance of Wisdom and the power of the mind in the healing process.“Everytime I found someone that said, “I believe you can heal,” I said, “You’re on my team.”How the Conscious Cleanse was designed with a universal message to apply to different people with different body types, lifestyles, and dietary preferences.“Vegetable are the center of your universe” - “Dark Leafy Greens are an inflammation powerhouse, the more dark leafy greens you get the better you’ll feel.”Fresh local foods taste better.The Conscious cleanse isn’t really a cleanse, it’s about getting back to basics and eating a healthy whole foods diet.It’s important to feel empowered to choose what you eat - that’s how this is different from a diet, you can choose what and how you eat.It’s important to be in community and have support when we’re shifting our lifestyle or diet and working to create new habits and positive behaviors - this is built into the Conscious Cleanse in a really great way.We discuss the Chinese medical concept of digestion and how that informs when and when not to eat raw or cooked foods. Resources Mentioned:Anna Forrest YogaMichael Pollan - Omnivore’s DillemaInspirational Video - “Never Give up” : https://www.youtube.com/watch?v=qX9FSZJu448 Getting in touch:www.conciouscleanse.com - connect@consciouscleanse.com -noah@heartseedhealth.com - www.heartseedhealth.com