Podcasts about omnicom

V nejnovějším díle jsme vyzpovídali Mária Vozára, ředitele z oddělení research, z agentury Omnicom media group a Helenu Vyhnánkovou, marketingovou manažerku pro Česko a Rakousko za KFC. Bavili jsme se o ekonometrických modelech, jejich využití a propojení s KFC nebo také o tom, jak se bude vyhodnocování marketingových aktivit vyvíjet do budoucna.Přejeme příjemný poslech!

Creative leadership, brand strategy, and the future of the industry—Troy Hitch, Global Chief Creative Officer at RAPP, shares how he approaches it all. From empowering teams to rethinking the role of brand in an AI-driven world, episode 89 explores what it means to lead well and build work that resonates.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/the-evolution-of-branding/Continue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we'll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We're also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketing(00:00) - Intro: Troy Hitch's Path from Theater to Advertising(01:26) - Creativity Born from Theater & Early Career Lessons(05:01) - You Suck at Photoshop and the Dawn of Branded Content(09:51) - The RAPP Journey: Leadership and Innovation at Omnicom(13:02) - Leading Global Creative Teams(14:43) - AI, Cost Pressures & The Changing Creative Landscape(18:08) - The Ego Epiphany: Redefining Creative Leadership(23:30) - Supporting Teams Through Change and Uncertainty(27:36) - The Future of Brand: AI, Empathy & Individual Relevance(31:43) - Brand as a Harmonizing Signal in a Noisy World(41:07) - Advice to His Younger Self – Don't Not Do That Thing

Claire Steichen founded Clear Strategy Coaching in 2008 to help ambitious mid-career professionals reach their goals, authentically and without burn-out. Claire is the author of “Confidence at Work: The High Achiever's Guide to Navigating Uncertainty”. Using her I to the 4th Power methodology, Claire has trained hundreds of mid-level and senior professionals to build career on their terms. Before becoming a coach, Claire spent two decades in Beauty at L'Oreal, Parfums Christian Dior, and Givaudan.  Since founding Clear Strategy Coaching, her corporate clients have included L'Oreal, Visa, American Express, ESPN, Firmenich, International Flavors & Fragrances, and Omnicom. Claire received her certification through Coach Training Institute and is a Certified Professional Coach with the International Coach Federation.On this episode of the CoLab podcast, Madelyn Ulrich sits down with Claire Steichen, founder of Clear Strategy Coaching, to talk about bouncing back from career setbacks, trusting your intuition, and celebrating small wins. From L'Oréal to launching her own practice, Claire shares the real story behind building confidence and resilience in leadership.

In February this year, the UK government published a consultation on AI, proposing a change to current copyright legislation. It would allow tech companies to use creative works including film, TV and original journalism to train AI models without permission of the creators, unless they have opted out.It was met with harsh criticism, rallying "Make it fair" campaigns and rejections from both creatives and tech platforms alike, albeit for opposite reasons. Google and OpenAI responded to the consultation saying that it would cause developers to "deprioritise the market" and that "training on the open web must be free" while creative industries including Alex Mahon, chief executive of Channel 4, said that the lack of transparency and compensation would "scrape the value" from quality content.Campaign questions if UK regulation will harm creative industries and how it will impact the country's own advancements in AI. This episode welcomes guest Michael Horn, global head of AI at Omnicom Advertising Group. Hosted by tech editor Lucy Shelley, the Campaign team includes creativty and culture editor Alessandra Scotto di Santolo and deputy media editor Shauna Lewis.This episode includes an excerpt from Mahon's speech in Parliament where she addresses her concerns.Further reading:Mark Read: 'AI will unlock adland's productivity challenge'AI, copyright and the creative economy: the debate we can't afford to lose Hosted on Acast. See acast.com/privacy for more information.

Zu Gast ist Christoph Bornschein. Christoph ist ein deutscher Unternehmer, Digitalisierungsexperte und Mitbegründer der Agentur TLGG („Torben, Lucie und die gelbe Gefahr“). Die Agentur, mit Sitz in Berlin und New York, unterstützt internationale Unternehmen und Institutionen bei der digitalen Transformation und strategischen Neuausrichtung. Bornschein gilt als einer der führenden Köpfe in der Digitalisierung und berät Vorstände sowie staatliche Institutionen weltweit. Er ist zudem Aufsichtsratsmitglied der Deutschen Bank und Young Global Leader des Weltwirtschaftsforums[1][2][5]. Bornschein gründete TLGG im Jahr 2008, eine der ersten Social-Media-Agenturen Deutschlands, und erkannte früh das Potenzial digitaler Plattformen. Sein Ansatz zur digitalen Transformation betont radikale Veränderungen anstelle kleiner Schritte. Er fordert Unternehmen auf, traditionelle Strukturen zu überdenken und neue Prozesse sowie Geschäftsmodelle zu entwickeln, um wettbewerbsfähig zu bleiben[2][5]. Neben seiner Tätigkeit als Unternehmer ist Bornschein auch Autor. Sein Buch *Real World Impact* (2025), gemeinsam mit Sebastian Cleemann verfasst, untersucht die Auswirkungen von Kapitalismus und technologischem Fortschritt und entwirft Modelle für eine nachhaltige Wirtschaft[3]. Darüber hinaus ist er als Kolumnist, Podcast-Host und Investor aktiv und setzt sich für die positiven Kräfte unternehmerischen Handelns ein[4][6]. Bornschein hebt hervor, dass Neugier, Zuversicht und Begeisterung essenziell sind, um den Herausforderungen des digitalen Wandels zu begegnen. Er plädiert für eine starke Vernetzung sowie veränderte Organisations- und Kommunikationsstrukturen in Unternehmen[2][5]. Citations: [1] https://mvfp-akademie.de/experte/christoph-bornschein-2/ [2] https://newsroom.porsche.com/de/2022/unternehmen/porsche-911-podcast-christoph-bornschein-28559.html [3] https://shop.haufe.de/prod/real-world-impact [4] https://murakamy.com/blog/podcast-64-tlgg-christoph-bornschein [5] https://www.deutschland.de/de/topic/wirtschaft/christoph-bornschein-ueber-digitalisierung-radikal-umdenken [6] https://t3n.de/news/christoph-bornschein-changerider-1354029/ [7] https://de.linkedin.com/posts/christophbornschein_%3F%3F%3F-%3F%3F%3F%3F%3F%C3%A4%3F%3F-%C3%BC%3F%3F%3F-%3F%3F%3F%3F%3F-activity-7190626264624345088-Zzox [8] https://www.manager-magazin.de/politik/deutschland/kuenstliche-intelligenz-der-mensch-hat-fertig-christoph-bornschein-ueber-grundsatzfragen-a-d9d6154b-e5c6-47cd-90f8-40a4c029172a

Patrick Rooney is a visionary leader with a career dedicated to understanding and influencing decision-making behaviors—whether in purchasing, career choices, or philanthropy. His work has centered on driving advocacy, enabling businesses to harness the power of authentic voices to build trust and engagement. As the CEO of MahaloHub, Patrick leads a technology platform that simplifies the process of inviting, capturing, editing, and sharing customer and employee video testimonials. Prior to MahaloHub, he was the founder and CEO of QUEsocial, an employee advocacy platform that was successfully acquired by private equity. He also co-founded Zocalo Group, a pioneering social media and digital marketing firm later acquired by Omnicom. Patrick specializes in business and marketing strategy, customer advocacy, go-to- market strategy, brand marketing, employee engagement, digital marketing, and social media. His expertise lies in helping brands create meaningful connections that inspire advocacy and long-term loyalty.https://mahalohub.com/2025 Comms Report Advancing: The Story Thank you for listening to "Can You Hear Me?". If you enjoyed our show, please consider subscribing and leaving a review on your favorite podcast platform.Stay connected with us:Follow us on LinkedIn!Follow our co-host Eileen Rochford on Linkedin!Follow our co-host Rob Johnson on Linkedin!

A CMO Confidential Interview with Rishad Tobaccowala, former Publicis Groupe Strategy & Growth Officer, speaker, author, and podcast host of "What's Next." Rishad discusses the media, data, and technology scale benefits driving agency consolidation, the challenge of managing people through a merger, and his new book, Rethinking Work. Key topics include: why talent and marketing will be more important in an AI world; why everyone should operate as a "company of one;" how the world is moving to a "whales and plankton model;" and why clients should consider a "Master Blaster" model. Tune in to hear why he's concerned about mollycoddling and a Mary Poppins analogy. It's a Supercalifragilisticexpialidocious 2-part show!AI will change marketing forever—are you ready? In this episode of CMO Confidential, host Mike Linton, a five-time CMO, sits down with renowned author and industry thought leader Rishad Tobaccowala to explore the transformative impact of AI on marketing, leadership, and talent. Key topics include the importance of "data-driven storytelling," why marketing's mix of "math and magic" will thrive in the AI era, and how top talent leveraging AI will shape the industry's future.Tune in to hear Rishad's expert advice on thriving as a "company of one," the shift from bosses to true leaders, and the six essential skills every marketer must master. Discover why AI isn't just a tool but a game-changer for how businesses operate and compete in an evolving landscape. Whether you're an aspiring marketing leader or seasoned CMO, this episode offers actionable insights to navigate the challenges and opportunities ahead.Don't miss the chance to learn how to rethink your approach to work, marketing, and leadership in the AI age. Subscribe to CMO Confidential for exclusive content and stay ahead of the curve in the ever-changing world of marketing.#marketingagainstthegrain #contentmarketing #digitalmarketing #socialmediamarketing #datadrivenstorytellingCHAPTERS:00:00 - Intro01:07 - Importance of Marketing02:59 - Quality vs. Quantity in Marketing06:25 - Career Development Strategies10:57 - Essential Marketing Skill Sets19:59 - Future Marketing Trends by 202524:10 - Practical Marketing Advice26:15 - OutroSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

As the Chief Experience Officer overseeing a wide range of teams—Creative, Strategy, CX, Retail Media, and DTC—how do you ensure alignment across these diverse functions to deliver a seamless customer experience?Creative and customer experience are often seen as separate disciplines, but you manage both. How do you balance creativity with customer insights to craft experiences that are both engaging and effective for clients? Retail media and direct-to-consumer channels are evolving rapidly. What trends are you seeing in these areas, and how is OCG adapting its strategy to help clients stay ahead in an increasingly competitive marketplace? With customer experience being more crucial than ever, what innovative approaches or technologies are you implementing to enhance the customer journey? Can you share any recent successes where these innovations made a significant impact? Looking to the future, what excites you the most about the evolving landscape of retail media, DTC, and customer experience? Are there any emerging trends or technologies that you believe will have a lasting impact on how brands connect with their audiences?

What are the benefits and challenges of running a PR agency outside London? That's the topic of PRWeek UK's latest Beyond the Noise podcast.Joining UK news editor Siobhan Holt this week is Charles Tattersall, executive chairman, and Martin Currie, chief executive from Citypress in Manchester; alongside Jane Ainsworth managing director of Birmingham-based PR agency, WPR. Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify, or on your favourite platform.In the episode, the three comms bosses take a closer look at trading outside of London and discuss areas of business growth. They debate if PR is too London-centric; and address the biggest misconceptions are about being a regionally-based PR business. The three leaders chat about the current PR and comms recruitment market and how they've seen a rise in talent searching for agencies in cities such as Manchester and Birmingham.The comms chiefs also share their views on Omnicom's acquisition of Interpublic; the impact of COVID-19 on the sector five years on from the first UK lockdown; and how they are using AI technology. Hosted on Acast. See acast.com/privacy for more information.

A CMO Confidential Interview with Rishad Tobaccowala, former Publicis Groupe Strategy & Growth Officer, speaker, author, and podcast host of "What's Next." Rishad discusses the media, data, and technology scale benefits driving agency consolidation, the challenge of managing people through a merger, and his new book, Rethinking Work. Key topics include: why talent and marketing will be more important in an AI world; why everyone should operate as a "company of one;" how the world is moving to a "whales and plankton model;" and why clients should consider a "Master Blaster" model. Tune in to hear why he's concerned about mollycoddling and a Mary Poppins analogy. It's a Supercalifragilisticexpialidocious 2-part show!Get the inside scoop on the Omnicom and IPG merger and what it means for the future of marketing! In this episode of CMO Confidential, host and five-time Chief Marketing Officer Mike Linton dives into the critical insights every CMO needs to navigate this game-changing merger. Joined by special guest Rashad Tabakawala, former Chief Strategist and Growth Officer of Publicis Groupe and best-selling author, this discussion unpacks how the merger impacts scale, data, technology, and the role of creative agencies.Key topics include the consolidation of holding companies, the challenges of scaling media, data, and tech, and the future of large agencies versus niche specialists. Rashad also shares his expert perspective on the evolving agency ecosystem and what this means for marketers selecting partners in a rapidly changing landscape. With lessons from past mergers and actionable advice for CMOs, this is a must-watch for marketing leaders looking to stay ahead.Tune in to hear Rashad's unique take on the future of the industry and discover how to position your brand for success in this new era of marketing. Don't forget to subscribe to the CMO Confidential Newsletter for exclusive insights and updates. Stay informed, stay connected, and stay ahead with CMO Confidential! #omnicomipgmerger #MarketingStrategy, #GrowthMarketing, #BrandBuilding, #MarketingInnovation, #DigitalMarketingTrends, #BusinessGrowth, #CMOChallenges, #CustomerExperienceCHAPTERS:00:00 - Intro00:40 - Rishad Tobaccowala Joins the Show01:27 - Omnicom IPG Merger Analysis11:15 - Future Implications of Omnicom IPG Merger15:18 - Impact on Other Companies18:45 - Future Trends for Businesses22:00 - Client Strategies for Success27:33 - End of Part 1See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Host: Paul McIntyre | Executive Editor Media agency holding company CEOs are openly acknowledging the importance of arbitrage-based principal trading to their business models – and it’s spreading rapidly out of digital display into TV, audio, digital out of home, connected TVs and beyond. Former UM Global Chief Media Officer Joshua Lowcock, who left the IPG-owned media agency network last year to head up media at US group Quad, is bleak on the distorting market effects of holding companies buying media for themselves and on-selling to advertiser clients with handsome mark-ups - often in ‘bundled’ products which blend a small quota of quality inventory with the tonnage more in low value, low quality ad placements. “Both agencies and clients have built themselves a prison that they can't get out of,” says Lowcock. And agencies resisting principal models are increasingly disadvantaged – they risk being dragged into “financial engineering” too. Per Lowcock, “somewhere in the myriad of complexity of a holding company, I can tell you it's occurring and a large armoured vehicle with boatloads of cash is pulling up somewhere and unloading it into a holding company … well, it's probably more electronically transferred.” Should anyone care that agencies are finding ways to make money that procurement-driven clients are in effect incentivising by refusing to pay fees for service – especially if the media bought and on-sold arguably does the job? “It's not doing the job because clients are not getting the media that they should be getting to drive the ultimate business performance,” Lowcock argues. "They’re getting the media that drives the agency's bottom line,” per Lowcock. He describes it as a nutritionist advising a diet of “junk food”, with clients at risk of morbid obesity. Indy shop Media by Mother, headed by former GroupM exec Dave Gaines, says he doesn’t do principal media deals or arbitrage but “it’s surprisingly hard to get people to align on business success outcomes” versus the short-term allure of trading off not paying media agency fees for the hidden costs in mark-ups and tech and data fees typically wrapped into principal media agreements. Moreover, Gaines says retail media is making the situation worse with retailers becoming media owners and seeking their own preferential deals. While traditional media owners complain about principal media trading eating their margin and agency mark-ups making them appear expensive, Gaines says the truth is, “a lot of the big TV networks don't like to have to deal directly with clients. They're happy to offload a lot of this media inventory because then they haven't got to worry about selling it”. Either way, few owners will complain publicly for fear of retribution, i.e. being cut out of group spend, per Nick Manning, non-executive chairman of Media Marketing Compliance and adviser to peak US advertiser body the ANA. Manning sees principal media’s rise leading holdcos to becoming just the same as the walled gardens whose business models they are trying to emulate. “They're all building AI tools that will do creative production, media distribution and analytics together in one in one box. It will be a black box, and clients won't be able to tell a lot about what's going on in there, but it will be an arbitrage-led model.” Quad’s Lowcock says he’s happy to tell any finance, procurement, marketing, legal and internal auditing department “all the answers” as to what goes on and how to fix it – and does just that in this podcast.See omnystudio.com/listener for privacy information.

On today's MadTech Daily, Dot discusses Omnicom's acquisition of IPG, the world's first fully AI-generated newspaper by an Italian publication, and the latest trouble for Google in the EU. 

RAD Intel CEO Jeremy Barnett talked with Proactive's Stephen Gunnion about the company's AI-powered marketing technology, its latest fundraising round, and rapid business growth. Barnett explained that RAD Intel specializes in artificial intelligence-powered marketing solutions, helping brands deliver the right message to the right audience at the right time. By analyzing historical content patterns, the company enables businesses to optimize their ad spend for maximum return on investment. Discussing major clients, Barnett referenced work with brands like Skechers, Hasbro, and Sweetgreen. He detailed how RAD Intel assisted Hasbro in relaunching a classic brand by aligning messaging with modern audiences and validated Skechers' Super Bowl ad campaign featuring Mr. T and Tony Romo. The company is currently raising $11.5 million through a Reg A+ offering, with the round closing on June 23, 2025. Barnett said the funds will support RAD Intel's expansion, including feature development for Omnicom—a major agency client—and acquisitions of small to medium-sized agencies. Barnett also highlighted RAD Intel's record-breaking Q1 sales, which surpassed all of 2024's revenue. He attributed this momentum to key contract expansions with Hasbro and Omnicom, as well as increasing market adoption of AI-powered marketing solutions. Watch the full interview for insights into RAD Intel's growth and AI-driven strategies. Don't forget to like, subscribe, and enable notifications for more updates from Proactive. #RADIntel #AI #Marketing #ArtificialIntelligence #AdTech #AIinMarketing #DigitalMarketing #JeremyBarnett #Investing #MarketingTech #BusinessGrowth #Startups #Fundraising #AIAdvertising

Today's episode welcomes Arno Pepperkoorn, the Chief Talent Officer at Omnicom Media Group in the Netherlands, for an insightful conversation on constructing a robust learning academy. With a wealth of experience in media and creative industries, Arno & Andy discuss;The challenges and triumphs of building the HUME Academy, a one-year program designed to develop human media and professional skills for new employees. How this innovative academy addresses critical topics such as diversity, inclusivity, mental health, and leadership, while also providing Practical insights into the global working culture, specifically comparing Dutch, US, and UK approaches. If you're looking to enhance your talent development strategies and cultivate a more inclusive work environment, this episode is packed with valuable takeaways. Join us as we delve into creating meaningful and effective learning experiences for the future.Arno Peperkoorn is a prominent figure in the media and creative industries, currently serving as the Chief Talent Officer at Omnicom Media Group in the Netherlands. He is recognized for his commitment to advancing diversity and inclusivity in the workplace and beyond. Peperkoorn is also the co-founder of Include Now, a foundation that advocates for creating inclusive environments and celebrates diverse perspectives.His work emphasizes amplifying individual strengths and fostering respect for diversity in professional spaces. He frequently speaks at global events, including the Global Black Impact Summit (GBIS), where he shares his insights on inclusivity and media's role in promoting equity and Black excellenceFinally, and what is most relevant to our discussion today, Arno has built and run an in-house learning academy at OMG called the Hume Academy, short for “Human Media” that is a 1-year program for new employees to develop human, media, and professional skills.Connect with Andy Storch here:WebsiteLinkedInJoin us in the Talent Development Think Tank Community!Connect with Arno Peperkoorn here:LinkedIn

Hugh Taggart talks about his first year as FleishmanHillard's UK chief executive, plus the latest on the Omnicom-IPG deal, new business opportunities in 2025 and more, in the latest PRWeek podcast.FleishmanHillard's UK CEO Hugh Taggart, previously Edelman's co-CEO for the UK and Ireland is the focus of the latest episode of Beyond the Noise.Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform.In the episode, Taggart discusses his first year at FleishmanHillard with PRWeek UK news editor Siobhan Holt and senior reporter Evie Barrett. He speaks about the challenges, including what changes he has made at the agency. He also discusses his time at Edelman and his views on the differences between the two PR firms. In December, it was announced that FleishmanHillard's parent company Omnicom is set to acquire Interpublic, the holding company that owns Weber Shandwick and Golin. Taggart gives an update on the Omnicom-IPG deal and shares his thoughts on the merger. New business is also examined, and the UK chief executive discusses agency/client relationships and the market in 2025. In addition, Taggart gives his advice to corporate communications professionals on how to handle the current geopolitical situations and roll-backs on DEI. He also shares his views on AI and the opportunities, and industry predictions for 2025. Hosted on Acast. See acast.com/privacy for more information.

Rory Smith recently wrote a think piece in the New York Times titled What is Ronaldo at 40? The article posed some good questions about the nature of sporting celebrity in 2025 and beyond. So we asked Rory on to the podcast to discuss, with two expert guests from the sports industry, Louise Johnson and Andy Meikle.  Rory Smith joined The Athletic from the New York Times, where he spent eight years as Chief Soccer Correspondent and then Global Sports Correspondent. He has previously worked for The Times of London, The Independent, the Daily Telegraph and ESPN. He is a regular contributor to BBC 5 Live. He is the author of two books on soccer: Mister and Expected Goals.Louise Johnson is Global CEO of Fuse, Omnicom's sport and entertainment agency whose clients include many of the biggest organisations in sport including PepsiCo, Google and Vodafone. Louise was chair of judges for the sport category at the Cannes Lions Festival and was named as one of the FT's women of the year. Andy Meikle is the founder and CEO of Recast, a fintech company that enables media owners to monetise digital content from £0.01, with payments via RecastPay, a wallet that distributes earnings in real time to multiple parties including affiliates, such as athletes. He was formerly one of the founders of Sportlobster, digital platform which had Cristiano Ronaldo as the company's brand ambassadorUnofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 400 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner' on Apple, Spotify, Google, Stitcher and every podcast app. If you're interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

Your first day at a new job. Sounds exciting, right?Now imagine it's at a major bank in crisis, fresh off a £40 billion taxpayer bailout. Oh, and you're in charge of sports sponsorships – an easy target for public outrage.That's exactly where Louise Johnson found herself. What did she learn from that experience? 'You must be a master of yourself during uncertain times.'To hear the story behind that lesson, along with many more lesson-filled stories from throughout her career, I talked to Louise Johnson, Global CEO, Fuse [https://fuseint.com/].Fuse is part of Omnicom, which reported $14.7 billion in revenue in 2023. Johnson is a Board Director at Omnicom Media Group UK, and manages a team of 400 at Fuse.Stories (with lessons) about what she made in marketingInstill emotional disciplineYou must be a master of yourself during uncertain timesBe restless and challenge the status quo“You cannot fail unless you quit” Ignore purpose at your perilSay it how it is from the very beginningDiscussed in this episodeJoin us for How to take a conversion marketing approach to Agentic AI and RAG (with zero tech skills) [https://meclabsai.com/Conversion] on February 12th at 2 pm ESTAuthentic Brand Storytelling: Embed creative within your business model (podcast episode #105) [https://www.marketingsherpa.com/article/interview/authentic]An Inspirational Guide for Uncertain Times: 7 ideas and resources for marketers and business leaders to help spark your next great success [https://marketingsherpa.com/article/case-study/inspirational-guide-in-uncertain-times-for-marketers-business-leaders]Marketing Chart: How a customer experience #fail affects brands [https://marketingsherpa.com/article/chart/customer-experience-fails]Get more episodesSubscribe to the MarketingSherpa email newsletter [https://www.marketingsherpa.com/newsletters] to get more insights from your fellow marketers. Sign up for free if you'd like to get more episodes like this one.For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages [https://meclabs.com/course/] free digital marketing course.Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

Are you keeping up with the forces redefining loyalty, or are you relying on yesterday's strategies in today's fractured landscape? Today, I'm joined by Ian Baer, Founder of Sooth and a seasoned expert with over 35 years of experience leading some of the world's most prominent advertising organizations, including Publicis, TBWA, and Omnicom's Rapp Collins. Ian brings insights into how generational shifts, social commerce, and fragmented media are reshaping the concept of brand loyalty. He's here to share data-driven strategies and real-world examples that will help brands navigate this new loyalty landscape. RESOURCES Don't miss Medallia Experience 2025, March 24-26 in Las Vegas: Registration is now available: https://cvent.me/AmO1k0 Use code MEDEXP25 for $200 off registration Register now for HumanX 2025. This AI-focused event which brings some of the most forward-thinking minds in technology together. Register now with the code "HX25p_tab" for $250 off the regular price. Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Do you face a lot of skepticism from clients who have been disappointed by agencies before? How do you go about gaining their trust? After seven years running his agency, today's featured guest still lists that mistrust as one of his primary challenges and talks about his strategic approach to overcoming this hurdle: combining client education with precise problem identification to deliver time-saving solutions that truly impact their businesses. This approach not only helps rebuild trust damaged by previous agency experiences but also positions marketing as a genuine catalyst for business growth. Join us as we explore how agencies can move beyond surface-level marketing solutions to become trusted partners in their clients' success stories. James Loomstein is the managing partner of Rogue Marketing, a digital agency based in Dallas that serves mostly mid-market B2B companies across various sectors. They are business builders committed to solving client problems, whether it's entering a new market, seeking acquisition, or launching new products. James reflects on his journey into the marketing world and the biggest challenges he faced while building his agency. In this episode, we'll discuss: Rebuilding trust and overcoming skepticism. The secret to agency longevity. Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design, and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service. A Winding Path into the Digital Agency Industry James began his career journey in the early 2000s with a clear goal: to work in marketing. Initially starting in consulting, he found the path to marketing restricted, with an MBA in marketing and strategy as one of the few avenues available. During his studies, he noticed his classmates worked at companies like Kimberly Clarke and American Airlines, which have them a significant advantage and positioned them for immediate brand management roles upon graduation. James realized early on that the way into the agency world was to start his own agency. However, he still needed the experience so he interned at a big company and after graduation he started to work at Omnicom as a business analyst. Over the years, he worked at different companies and startups. During the economic downturn of 2008, frustrated with job instability and slow career advancement, James established Digital Space. Over the next four years, he refined his business model, carefully selecting clients and defining his service scope. Eventually, he ended up working for the company where he met his future partner Chip. Once both he and Chip resigned two years later, their collaboration seemed natural. Chip's agency, Rogue, and James's Digital Space frequently worked together, leading to their official merger in 2016. This partnership marked the beginning of a successful joint venture that continues to thrive. Rebuilding Client Trust and Overcoming Skepticism Seven years post-merger, James identifies two major challenges they've faced in their growth journey. First, he's learned that accepting unsuitable projects benefits only the client or hired freelancer, never the agency. While difficult to implement, this selective approach has become crucial to maintaining the agency's integrity and fostering meaningful client relationships. Second, he's had to face the challenge of the damaged reputation agencies sometimes have among mid-market companies. Having been disappointed by previous agency experiences, these clients often approach marketing services with skepticism. James frequently finds himself rehabilitating the industry's image while diving deeper to uncover the true nature of clients' challenges. Often, what is labeled as a "marketing problem" may actually stem from underlying issues within a company's operational framework. Agencies must strive to understand the specific challenges their clients face and tailor their strategies accordingly. It is the way to create tangible value and measurable results for their clients. James attributes these agency failures to the low barriers to entry the marketing industry where anyone can claim expertise in marketing with minimal experience. He strongly advocates for aspiring agency owners to gain corporate or agency experience before launching their ventures, arguing that understanding business fundamentals is crucial for success with mid-market clients. Without this foundation, agencies risk failing both themselves and their clients. The Secret to Agency Longevity For James, new agencies should start by mastering a specific, well-defined service that delivers clear value to clients. What is something you can take off their plate? What is an area with a specific outcome to achieve? It might start with something very small but if you do it well you'll not only solve a problem, you'll also build trust, have a story to tell, and find a way to move forward. Additionally, don't just look to solve the client's problem. Ask yourself whether or not you're saving them time. If you're solving problems but clients are constantly telling you what to do, then you're replaceable. People will always trade time for convenience so it's to your advantage to do what you can to take the pressure off the client. For emerging agency owners, James outlines three essential steps: define your target audience identify their core problem establish clear performance metrics. If potential clients can't articulate their success metrics, they're likely not an ideal fit. Clear expectations and accountability from the start build the foundation for lasting partnerships. This focus on measurable results has led James' agency to move away from traditional retainer models, which often lead to diminishing client satisfaction over time. Instead, his agency has adopted a performance-based approach that emphasizes consistent value delivery throughout the relationship. This results-oriented strategy helps prevent client churn by maintaining clear accountability and demonstrating ongoing value. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

The CPG Guys are joined in this episode by Jacquelyn Baker, CEO of Omnicom Commerce, a Flywheel Commerce company. Omnicom Commerce consists of Tracy Locke, Hagarth & TPN agencies.Specializing in designing compelling brand experiences for both owned andthird- party (3P) retail environments, Omnicom Commerce blends brand building with commerce, driving discovery, loyalty, and conversion to help brands scale effectively.Follow Jacquelyn Baker on LinkedIn at: https://www.linkedin.com/in/jacquelyn-baker-a5b6811b/Follow Omnicom Commerce online at: https://omnicomcommercegroup.com/To see Curt Monk on LinkedIn go here: https://www.linkedin.com/in/curt-munk/Read Jacquelyn's White Paper " Is Private Label the Enforcer of the Retail Mafia?" https://drive.google.com/file/d/1vq6Cy6sNSVMNWg8bQ1rFafHk7Zq1UhKu/view?usp=sharingJB answers these questions:Up to this point, the debates and discussions between brands & retailers around retail media investment have centered around the levels of platform sophistication, the questions surrounding measurement standards and reliability, and of course cost. Are we at a point that we have reached a new echelon, where in the world of retail media we should be discussing a major existential threat to brands…private label?Over the past three years, retailer private label consumer packaged goods (CPG) have seen significant growth, accelerated by changing consumer behavior and economic pressures.What has happened to the share of wallet/stomach that private label commands in the US market?Has private label been changing its game of late in terms of being a credible national brand alternative and if so, how?With this as the backdrop and as retail media networks continue to push to unlock more brand spend, does the industry need to  evolve to bring the retail merchants and the media sellers closer together?What must the brand manufacturers do in collaboration or negotiation with their retail customers to realign that balance of power with private label and the value proposition that each player in the shopper ecosystem delivers? What are the levers at the disposal of brands?Looking forward, what trends in CPG national brands and private label are you most interested in following that will transform everything we have covered in our discussion today?Please contribute to the Red Cross Disaster Relief Fund here: https://americanredcross.donordrive.com/campaign/CPG-Retail-FiresCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product oCPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Campaign U.S. is back with Convene Marketing Evolved. February 27th in New York City. This is the event for forward thinking professionals looking to tackle the most pressing topic shaping the future of marketing. From the impact of generative AI to navigating the new era of fandoms and passion points. Convene is where industry leaders meet to connect, learn, and shape the future. Brand marketers attend free! Secure your spot now at campaignusconvene.com. As the major holding company's global chief equity & impact officer, Emily Graham is not just sparking conversations—she's helping drive real transformation.  In this episode, Emily Graham takes us through her career journey in ad agency world leading groundbreaking DEI initiatives. The discussion explores how the industry is evolving, the tough client conversations that are shaping progress and the powerful role employee resource groups play in building inclusive spaces. She also shines a light on industry emerging talent in the Diversity Action Alliance, a non-profit coalition dedicated to enhancing racial and ethnic diversity in the comms world. And even with all the momentum, Emily reminds us of the importance of protecting your peace while staying committed to the work.Conversation Highlights:The current state of DEI is complex and fraught with challenges, especially in the ad industry. Graham reports companies are taking one of three paths: doubling down on inclusivity efforts, reform, or retract.Transparent client conversations are crucial for effective DEI strategies. Graham advises brands that are reforming DEI initiatives establish a clear vision and commitment.Employee well-being is paramount in navigating industry challenges, especially in today's news cycle that includes environmental catastrophes, a divisive political climate and anti-DEI rhetoric. ERGs play a vital role in fostering an inclusive and supportive culture.Protecting one's peace is important in a demanding role like leading efforts in the DEI space. Graham credits leaning on colleagues and allies for support while remaining committed to the work. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

Omnicom Group's pending acquisition of Interpublic Group seems especially timely in the hindsight of last week's Consumer Electronics Show in Las Vegas. A major talking point among the brand and agency executives in attendance was the onset of the so-called agentic era of artificial intelligence, in which AI tools handle multi-step tasks for people like booking a full travel itinerary — or firing off a client brief. In this era, data will be at even more of a premium than it is today “If you think about the IPG acquisition, we will have a broader platform to to do things. We will have the broadest dataset on the buy side anywhere in the world, and more expertise, more clients,” Jonathan Nelson, CEO of the agency holding company's digital arm Omnicom Digital, said on the latest Digiday Podcast, which was recorded in person at CES. The combined company will also have Omni AI, a product that Omnicom is developing to combine various foundational large language models. “We're putting that on every employee's desktop in Omnicom right now,” Nelson said. Which gets at another aspect of how AI will affect agencies' business. As agencies effectively outsource tasks to AI tools, the traditional agency compensation model — in which agencies are paid in accordance with the time it takes to complete client projects — will be under pressure. This is again where Omnicom is counting on the combination with IPG and the corresponding dataset — as well as its previous acquisition of commerce platform Flywheel — to be able to adopt a model in which its client fees are contingent on the results of its work rather than the time it takes to complete that work. “Here we are sitting on this massive dataset. It's coming together across audience, activation, outcomes. It has that purpose, which is driving towards outcomes remuneration,” said Nelson.

After dominating news headlines throughout December, and likely well into 2025, it is all still possible for the Omnicom-IPG merger to fall through, repeating history from 2013 when Omnicom failed to merge with Publicis Groupe.Campaign's editor-in-chief Gideon Spanier sat down in a global exclusive interview with John Wren, CEO of Omnicom, and Philippe Krakowsky, CEO of IPG, after they announced the all-stock deal on 9 December to create the world's biggest agency group. Since then, the share price of Omnicom declined 15%.In this episode, Spanier is joined by editor Maisie McCabe and media editor Beau Jackson to ask the $31bn question: will the merger really happen?Hosted by tech editor Lucy Shelley, the team discuss the regulatory obstacles the holdcos need to hurdle, a shrink in share prices, and the potential for divergent performance of Omnicom and IPG in 2025. Is the merger an attempt to "fight scale with scale", says Spanier, to compete with the power of tech companies. The team asks where it leaves R/GA and Huge after being held for sale last year and any signs that adland might see a repeat of the attempted Publicis merger.Further reading:The $31bn Omnicom-IPG deal has industrial logic but also many caveatsOmnicom-IPG merger: how the holdcos stack up in the UKInterpublic sells digital experiences agency Huge'The industry doesn't need another behemoth': Stagwell CEO on Omnicom-IPGPublicis Groupe CEO Arthur Sadoun says Omnicom-IPG deal is 'real opportunity'Omnicom and IPG 'huddling together as cold winds blow': Martin SorrellEverything we know so far about the Omnicom-IPG mega mergerComing up in the Campaign calendar:Media Week Live, 29 January Hosted on Acast. See acast.com/privacy for more information.

Still fresh off the news of Omnicom and IPG merging, all the agencies that work within the holding companies are plugging along. IPG's Initiative is one of those agencies. It counts Amazon, Nike, Unilever and Nintendo among the brands it serves.Initiative U.S. CEO Stacy DeRiso joined The Current Report at CES to talk about retail media networks' emergence at the conference, maximizing clients' dollars and the agency's approach to awareness and performance called fame and flow._______To read the full stories included in this episode:Beyond the gadgets, ad tech and AI are center stage at CES 2025: https://bit.ly/4j6WdxzComcast to launch Universal Ads in bid to win smaller advertisers over from tech: https://bit.ly/3C6CVrBDisney Brings New Biddable Ad Capabilities to Live Sports and Entertainment: https://bit.ly/42bcOKC_______The Current Report is our weekly news roundup of what's happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH_______Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world's most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR

Jeff Berg, president of AbelsonTaylor Group, offers an independent's perspective on last year's announced merger of Omnicom with Interpublic Group, in an interview with Jack O'Brien.And on our Trends segment, Marc Iskowitz previews the 43rd annual J.P. Morgan Healthcare Conference, kicking off next week in San Francisco. Tune in, as well, for a big reveal involving the brand's spring conference, MM+M Transform, coming up on April 3, 2025, in New York City.Music by Sixième Son Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

This Week: Saul Colt, Zontee Hou and Jonathan Sackett join Bob to discuss the Omnicom/IPG merger, Meta explores AI "users," navigating the changing search landscape, Costco defends DEI, plus this week's #FairFailFoul.

On today's podcast episode, we discuss where the content production dollars will be going, what the Omnicom and IPG deal will mean for the agency client relationship, and how the antitrust and other legal cases against Amazon, Apple, Google, Meta, and TikTok will play out in 2025. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Vice President of Research Jennifer Pearson, and Vice President Paul Verna.   Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com  For a transcript of this episode click here:  https://www.emarketer.com/content/   © 2024 EMARKETER  

2025 is expected to be a hell of a year, if you ask the Digiday staff. After the whirlwind that was 2024, the new year seems to promise a cocktail of chaos and topics the industry can't escape. Or as Digiday managing editor Sara Jerde puts it, “2025 will be the year of the Twinkies, the cockroaches, TikTok potential ban, and third-party cookies.” Last year, several rocks were thrown in the water, ripple effects that'll shake out in 2025 with everything from mergers and acquisitions, a la Omnicom's proposed acquisition of IPG or BuzzFeed's sale of First We Feast, to the proliferation of the social media landscape and the TikTok ban. In this final episode of the year of the Digiday Podcast, host Tim Peterson, executive editor of video and audio at Digiday, is joined by Jerde and Seb Joseph, Digiday's executive editor of news, to discuss what marketers, advertisers and the media need to know to ring in the new year.

Troy Hitch, the Global Chief Creative Officer at Omnicom/RAPP. As a leader at the forefront of shaping the future of advertising, Troy's insights into the art and science of RAPP's precision marketing techniques were nothing short of fascinating. Troy shared his concept of "a million little big ideas" - the challenge of creating personalized, emotionally engaging experiences that go beyond just transaction-driven content. His passion for finding the "grand unification theory" that ties together big brand ideas and hyper-targeted, data-driven campaigns was palpable. If you want a glimpse into the future from one of the industry's top creative minds, buckle up for an eye-opening conversation with Troy. FILMMAKER RETREAT JOSHUA TREE '25 Thursday, September 25th – Sunday, September 28th, 2025. Limit 15 Filmmakers. This will be our 4th year and it's so special, I'd prefer to jump on the phone with you and tell you more. Every year since our first, filmmakers have come back. Pretty much says it all. SIGN UP! ONLINE FILMMAKING COURSES - DIRECT WITH CONFIDENCEEach of my online courses come with a free 1:1 mentorship call with yours truly. Taking the Shadow course is the only way to win a chance to shadow me on a real shoot! DM for details. Want to level up your commercial directing game? MAGIC MIND - MY MENTAL PERFORMANCE EXILIRSave hugely on Magic Mind by using https://www.magicmind.com/BRADY20—This link is the way. BRADY20 is the code. Thanks, Jordan My cult classic mockumentary, “Dill Scallion” is online so I'm giving 100% of the money to St. Jude Children's Hospital. I've decided to donate the LIFETIME earnings every December, so the donation will grow and grow annually. Thank you. “Respect The Process” podcast is brought to you by Commercial Directing FIlm School and True Gentleman Industries, Inc. in partnership with Brady Oil Entertainment, Inc.  

On today's podcast episode, we discuss why Omnicom and IPG are merging, and who will be most impacted as a result. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Goldman, and Analyst Daniel Konstantinovic.   Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com  For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-daily-omnicom-ipg-deal-what-means-advertising-universe   © 2024 EMARKETER Data collaboration has the power to transform businesses when executed in a way that preserves privacy and enhances customer experiences at scale. Whether data collaboration takes place within a single enterprise or between a brand and media partner, it delivers more valuable business outcomes, be that unlocking new revenue streams, activating strategic partnerships, or deepening brand engagement throughout the entire customer journey. Data collaboration tools such as clean rooms help marketers maximize the value of first-party data within a privacy-conscious framework to optimize spend across walled gardens, media channels, and clouds. We hope you enjoy this podcast made possible by LiveRamp, a dynamic data collaboration platform trusted by leading companies to build strong relationships and deliver exceptional experiences. Learn more at LiveRamp.com.  

The CPGGUYS are joined in this episode by Jeff Bustos, VP of measurement addressability. This episode takes on the questions on the industry of what's the latest on retail media, is it growing and is standardization and metrics a way of life now?Find Jeff Bustos on Linkedin here : https://www.linkedin.com/in/bustosjeffrey/ Find IAB on Linkedin here : https://www.linkedin.com/company/iab/posts/?feedView=all Find IAB online here : https://www.iab.com/To register for the CPG industry's first exec ed program on retail media at Cornell : https://ecornell.cornell.edu/certificates/marketing/retail-media-strategy/We discuss :1. Your career spanning Interpublic, WPP and Omnicom and now the king of measurement. Take us through the years from Florida international Univ through the years to IAB? What advice do you have for someone who wants to be in this RMN space?2. With 2024 behind us, what is the state of retail media?3. The word incrementality and iroas have floated around and net new to brands is another one. What's your advice to brands on this?4. Retail media and JBP's - with merchants, stand alone, what's the scoop?5. How does the IAB collaborate with other industry stakeholders to set standards and best practices for advertising? How are the standards on measurements evolving?6. Any frameworks or tools you like in this space?7. How is AI impact this space? How is IAB following AI closely? 8. What's the next a-ha in RMN's - is it all instore, is it offsite inventory?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

In this episode, our Founder and President, Jennifer Risi, chats with Axios' Kerry Flynn on the good, the bad and ugly of the recent Omnicom and IPG merger as well as who benefits from this deal and other potential M&A news on the horizon for 2025.

It's my twice yearly chat with W Communications founder and CEO Warren Johnson and today it's our 2024 PR Agency Year in Review.It's been quite the year. Some have described it as the year that never was! But could it have been worse? And has PR in this the latter half of Q3 and into Q4 actually come good?Warren founded W Communications in 2009. It now has global revenues of £20m and a headcount of 200, with 140 in London and 60 across the rest of the world.Over the next half hour or so Warren and I will discuss the ups and downs of agency life over the last 12 months.Before that, the breaking news is that the PRmoment Awards final entry deadline is the 17th January. Don't miss the opportunity to create proof points of the quality of your agency's work.Thanks so much to the PRmoment Podcast sponsors the PRCA.2 mins Warren, on how has 2024 been for W.“The dismantling of the retainer model accelerated this year.”“We and the rest of the industry are having to re-tool into a more management consultancy style project based business”“We're seeing a greeter and greater appetite to buy more services from PR consultancy businesses.”“It's busy, I wouldn't say it's as profitable as it has been.”“We're having to work harder than ever to maintain our strong margin.”“You can often have clients bump a project with little or no notice and also no penalty and that's a drag on margin. Until we get that fixed.”“If you don't know what the world looks like in 3 months, let alone 6, why would you plan for 9 months out.”9 mins Why is retaining PR agency margins tougher than ever?10 mins What are the implications of the move towards project based fees on the talent profile of PR agencies?11 mins Is a retainer relationship ever better for the client?“If you want to partner with an agency properly, then a retainer is always better.”13 mins In which sectors is PR spend up/down? “Love a bit of B2B. No one is ever going to cut budgets driving CEO fame or lead gen.”“Sport for us has been huge. Biggest growth area. Insatiable appetite for briefs coming in.”“Travel has been strong."“We've had some very good wins over the last 5 days. It's been nice to go into Christmas with some wins under our belt."17 mins Warren's top tips for any independent PR agency CEOs out there on how to manage their businesses in this new project lead income, more agile business environment.“Challenge every way of working. Make sure it's match fit.”“Agency bosses need to get out. Get into the office. Spend time with your staff IRL, go out and see clients.”“PR agency owners are making money but not enjoying it.”20 mins What talent trends have you seen this year? “Lots of big senior names have become available, particularly client side.”“At a lower level there's bound to be a slight reduction in grad level intake just because of the cost of bringing them in and the quite often poor quality of talent coming in. The costs versus talent quality is beginning to become imbalanced.”23.30 mins Warren's thoughts on the Omnicom, IPG merger. Historically these holding companies mergers happen because of the ad agencies and the PR firms either innocent bystanders, or potentially innocent victims, depending on how cynical you're feeling at the time. Is this one the same?“The PR agencies are a rounding error of that deal.”25 mins Warren reflects on the busyness of PR's 2024 pitching Golden Quarter.27 mins How does Warren think PR will fair 2025?

The news of Omnicom and IPG merging lit up the advertising world last week. The holding companies had a combined revenue of more than $25 billion in 2023, and merging could make the new-faced Omnicom the largest holding company in the world.Madison and Wall CEO Brian Wieser joins The Current Report to break down the implications, from the increased scale to how AI plays into the deal._______To read the full stories included in this episode:Omnicom Makes Play to Become Biggest Holdco After Acquiring Interpublic Group For $13.25 Billion: https://bit.ly/3VFbStTHere are the numbers to know in Omnicom's potential purchase of IPG: https://bit.ly/4g4LB0lWalgreens' Caroline Liu on how retail data demystifies the customer experience: https://bit.ly/41DTLZn3 trends reshaping retail media in 2024: Search holds its value, while competition heats up: https://bit.ly/3BhMzaB_______The Current Report is our weekly news roundup of what's happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH_______Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world's most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR

The first ever This Old Marketing where both Robert and Joe are NOT recording at the same time. If anything, you'll get a kick out of this episode for that reason. TikTok is in the news again. Does the impending ban and their emergency motion mean anything at all? Ad giant Omnicom merges with Interpublic in a $13 billion dollar deal. And OpenAI releases Sora, increasing the fight over generative AI video. Winners and losers include print catalogs and the Starbucks origin story. Rants and raves include an article from The Australian and the idea of change in content marketing. ------ This week's links: TikTok Files Emergency Motion Ad Giant Omnicom's Big Deal OpenAI Releases Sora Print Catalogs on the Rise Il Giornale and Starbucks Mission Letter Can Businesses Build Human-Centric Tech? ----- This week's sponsor: With smaller budgets and sky-high expectations — growth is feeling pretty painful right now. But HubSpot just announced more than 200 major product updates to make impossible growth feel impossibly easy. Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and hello to better work. With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue.   - Hubspot.com/marketers ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.

Omnicom is acquiring IPG. We unpack the nuances of the proposed deal with ad agency expert Brian Wieser, founder of the constancy Madison and Wall.

Brian Wieser, CEO of Madison and Wall, explains how the “benefits of being big” spurred Omnicom's takeover of Interpublic Group, and what that scale-play bodes for the new company's healthcare agencies.And for our Trends segment, we'll discuss public reaction to UnitedHealthcare CEO Brian Thompson's murder, and the wave of hostility it unleashed on health insurers.Music by Sixième Son Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

Join Michelle Martin on her tour of markets! Hosted by Michelle Martin with Ryan Huang, the duo explores the latest in mergers and acquisitions, from Omnicom and Interpublic's $13 billion deal to Mondelez's pursuit of Hershey. Discover how DBS might expand into Indonesia and why Oracle, Nvidia, and GM are facing market challenges. Learn about Google's quantum breakthrough and Rigetti Computing's meteoric stock rise. Plus, a local market check with Seatrium leading gains and Mapletree Industrial Trust lagging behind.See omnystudio.com/listener for privacy information.

We discuss the merger between Omnicom and IPG, exploring its implications for the advertising industry, clients, and smaller agencies. The conversation highlights the potential consolidation of power, financial implications, and the shift towards an AI and data-driven era in advertising. Experts share insights on how this merger may affect client relationships, agency dynamics, and the future landscape of advertising, including the opportunities for smaller agencies to thrive amidst the changes.Thank you to my guests: Arielle Garcia from Check My AdsMike Evans from MagniteBernard Urban from BCSI/Silverblade PartnersTakeawaysThe Omnicom and IPG merger represents a significant consolidation of power in the advertising industry.There are concerns about the impact of this merger on competition and smaller agencies.The merger is expected to create $750 million in cost synergies, primarily from back-office functions.Access to first-party data is a key focus, but much of it remains third-party data.The merger may lead to increased friction with clients due to potential conflicts of interest.Cash management is critical for the success of the merged entity.The advertising industry is transitioning into an AI and data-driven era.The merger could lead to more pressure on the publisher landscape and media owners.Smaller and mid-sized agencies may find new opportunities as larger agencies consolidate.The future of advertising will require agencies to adapt to changing market dynamics and client needs.

Omnicom adquire Interpublic e consolida maior grupo publicitário global A Omnicom confirmou a aquisição da Interpublic por US$ 13,25 bilhões, criando a maior holding publicitária do mundo. A fusão une gigantes do setor em um movimento que redesenha a indústria de publicidade, combinando forças criativas e tecnológicas com um portfólio global ampliado. Juntas, as empresas atenderão grandes marcas com maior eficiência operacional e sinergia estratégica, respondendo à crescente demanda por dados e inovação digital. Com essa consolidação, a Omnicom assume liderança no mercado e desafia concorrentes a se adaptarem ao novo cenário competitivo. Fontes: AdExchanger, NeoFeed, Meio & Mensagem, UOL Economia e Valor Econômico Receita global de anúncios ultrapassa US$ 1 trilhão em 2024 A marca histórica de US$ 1 trilhão em 2024, foi atingida impulsionada por avanços em anúncios digitais, especialmente em dispositivos móveis e plataformas de streaming. Abaixo os principais highlights: > Mais da metade dos investimentos serão destinados às cinco maiores empresas de publicidade digital – Google, Meta, ByteDance, Amazon e Alibaba. > A publicidade digital representará 81,7% da receita em 2025, incluindo receitas provenientes de TV por streaming, mídia digital out-of-home e mobile advertising. > A receita total de TV deve crescer apenas 1,9% em 2025, alcançando US$ 169,1 bilhões, sendo que a TV por streaming deve crescer 12,9% enquanto a TV linear terá uma queda de 3,4%. > Porém, a TV linear representará 72,6% da receita total de TV em 2025 (cerca de US$ 122 bilhões), enquanto o streaming representará apenas 37,5% até 2029. > Após um crescimento de 18,2% neste ano, a receita global de anúncios em mídia de varejo deve crescer mais 13,8%, alcançando US$ 176,9 bilhões em 2025, superando pela primeira vez a receita da TV. Apple recorre de decisão no Brasil sobre taxas da App Store A Apple apresentou recurso contra uma decisão judicial no Brasil que desafia as taxas cobradas pela App Store, atualmente em 30% para desenvolvedores em transações realizadas dentro da plataforma. A decisão judicial segue o crescente escrutínio global sobre práticas consideradas anticompetitivas por grandes empresas de tecnologia. No Brasil, órgãos reguladores e desenvolvedores argumentam que as taxas criam barreiras para pequenas empresas e startups, limitando a competitividade. A Apple defende a política como essencial para manter a segurança e a qualidade da plataforma. Este caso reforça o movimento internacional por maior regulação das gigantes do setor, com potenciais implicações para o modelo de negócios da empresa em mercados emergentes. Visa lança solução para gestão financeira de PMEs no Brasil Em parceria com a startup Celero, a Visa apresentou um serviço voltado para pequenas e médias empresas no Brasil, oferecendo ferramentas para digitalizar pagamentos e otimizar o controle de fluxo de caixa. A solução busca atender à crescente demanda por gestão financeira simplificada, especialmente com o aumento da digitalização entre as PMEs. Rappi lança novo app com foco em IA, personalização de serviços e funções sociais O novo aplicativo terá com funcionalidades que tem como foco a integração de inteligência artificial, melhorias em recomendações personalizadas, maior engajamento e maior eficiência em entregas. A integração com AI Generativa otimizará as experiências de busca, recomendação e chat, com respostas direcionadas e personalizadas a cada pessoa e cada contexto. A plataforma trará também funções sociais permitindo aos usuários recomendar restaurantes e seguir amigos e influenciadores gastronômicos favoritos. Além disso, uma parceria estratégica com mais de 200 influenciadores da região trará recomendações exclusivas, promovendo uma experiência mais interativa e comunitária. Reddit anuncia IA que responde com base em discussões de usuários O Reddit revelou uma nova ferramenta de inteligência artificial capaz de gerar respostas contextualizadas a partir de discussões e comentários feitos pelos próprios usuários. A tecnologia visa otimizar o engajamento nas comunidades, fornecendo informações relevantes diretamente nas conversas, mas levanta questões sobre moderação e privacidade. Essa forma de implementar AI pode ser utilizada por diversos ecommerces e marketplaces como forma de utilizar os próprios reviews como forma de gerar respostas para dúvidas dos usuários. OpenAI lança Sora, ferramenta de geração de vídeos por IA A OpenAI lançou oficialmente o Sora, sua ferramenta de geração de vídeos a partir de prompts textuais. As primeiras análises destacam a qualidade visual impressionante e a facilidade de uso, permitindo que criadores de conteúdo produzam vídeos curtos de maneira eficiente. No entanto, a plataforma ainda apresenta limitações, como baixa personalização em narrativas complexas. O Sora posiciona a OpenAI como líder no uso criativo de IA. Contudo… Sora, gerador de vídeos da OpenAI, enfrenta restrições na União Europeia O Sora, nova ferramenta de geração de vídeos por IA da OpenAI, pode não ser lançado na União Europeia devido a restrições regulatórias relacionadas à Lei de Serviços Digitais (DSA). O Sora permite criar vídeos completos a partir de comandos textuais, mas os desafios com privacidade e transparência na região podem atrasar sua chegada. Este cenário destaca as dificuldades enfrentadas por empresas de IA ao lidarem com regras rigorosas de proteção de dados na UE, mesmo em ferramentas inovadoras. Meta apresenta Llama 3, modelo de IA mais eficiente e avançado A Meta anunciou o Llama 3, sua nova geração de modelos de IA, prometendo maior eficiência energética e melhor desempenho em aplicações práticas. A novidade é parte do esforço da empresa em liderar o desenvolvimento de IA generativa no mercado global. Blip e Microsoft ampliam integração em soluções de IA conversacional A Blip, plataforma brasileira de comunicação por chatbots, anunciou uma parceria estratégica com a Microsoft para expandir a integração de suas soluções com o Azure OpenAI. O objetivo é oferecer experiências mais inteligentes e personalizadas em atendimentos virtuais, fortalecendo o ecossistema de IA conversacional no mercado brasileiro.See omnystudio.com/listener for privacy information.

On today's MadTech Daily: Omnicom Acquisition of IPG Confirmed; TikTok Requests Emergency Injunction Against US Ban; CMA Investigating Outbrain and Teads Merger 

Ohne Aktien-Zugang ist's schwer? Starte jetzt bei unserem Partner Scalable Capital. Alle weiteren Infos gibt's hier: scalable.capital/oaws. Aktien + Whatsapp = Hier anmelden. Lieber als Newsletter? Geht auch. Das Buch zum Podcast? Jetzt lesen. China bewegt: NVIDIA nach unten. Luxus & Autos nach oben. Übernahmen bewegen die CompuGroup, Hershey, Mondelez, Omnicom, Interpublic und Pactiv Evergreen. Zerschlagung bewegt Vivendi. Trump bewegt Rüstungsaktien. Sein Casino-Business nur auf Macau und Singapur fokussieren? Während Corona keine gute Idee. Trotzdem ist Las Vegas Sands (WKN: A0B8S2) der Casino-King der Börse. Wie? NBA-Vision, niedrige Schulden und ein vierter Turm in Singapur. Ihr nutzt kein Vimeo (WKN: A3CQ1L)? Immer weniger Leute nutzen Vimeo. Die Aktie steigt trotzdem. Denn Volvo nutzt Vimeo. Diesen Podcast vom 10.12.2024, 3:00 Uhr stellt dir die Podstars GmbH (Noah Leidinger) zur Verfügung.

On today's MadTech Daily: Omnicom To Buy IPG?; Go Ahead Given for The Observer Sale; Channel Factory Seeks Backer; Perplexity Adds Publishers to Ad Revenue Program 

La atención hoy: Omnicom compra Interpublic para crear un gigante publicitario. Nvidia, investigada en China por posibles prácticas monopolísticas.

O sucesso é alugado e a gente paga a prestação todos os dias.O episódio #214 é sobre a história da Africa Creative, uma das maiores agências de publicidade do Brasil. Fundada em 2002, por um grupo de sócios como Nizan Guanaes, Sergio Gordilho e Marcio Santoro, a agência foi comprada pelo grupo internacional Omnicom. Santoro e Gordilho continuaram à frente do negócio na sua “segunda temporada”. Agora, a dupla está em uma nova fase - a terceira temporada - e o Marcio Santoro falou sobre a sua trajetória e a da empresa. Conheça a conta digital completa para empresas,acesse: https://tinyurl.com/4c3vtu5m

Send us a textIn this episode of The Digital Executive, host Brian Thomas sits down with Alvin Foo, an experienced business technology leader with over 25 years in the Asia Pacific region, who has held pivotal roles with industry giants such as Nokia, Google, and Omnicom. As co-founder of Nasdex and Metafyde, Alvin leads ventures in asset tokenization and Web3 investment banking. Alvin shares insights on the rapid evolution of the tech landscape in China and Asia, including the boom of the internet age and e-commerce, and the rise of blockchain and Web3 technologies.Alvin discusses the transformative potential of tokenizing real-world assets, a growing trend that promises to redefine the financial sector but comes with challenges around adoption. He also highlights key traits he values in crypto startup founders, emphasizing the need for a "street fighter" mentality and passion to thrive in this dynamic industry. Looking forward, Alvin explores trends like DeFi 2.0 and the evolution of Metaverse gaming, where he predicts that a focus on game design—beyond tokenomics—will be essential for long-term success. This episode is packed with Alvin's forward-thinking perspectives on the future of digital finance and the blockchain space.

Vida Roozen is the Chief Operating Officer at The Smarter Service, a technology concierge provider for older adults and senior living communities. Learn why this startup was recognized by Wired magazine as one of the best tech services for older adults. About Vida Vida Roozen has a 23-year career in consumer technology and the home appliance sector. Before joining The Smarter Service, she held Senior Vice President positions at BDS Solutions, a sales and marketing solutions provider, and at Creative Channel Services, a strategic retail marketing company. Notably, she also led Omnicom's Women's Leadership chapter for California. ‘ Vida's decision to join The Smarter Service was deeply personal, fueled by experiences supporting aging parents with technology challenges. In her role, she saw a clear market gap and seized the opportunity not only to assist individuals but also to revolutionize the understanding of older adults within the tech and healthcare industries. Key Takeaways People use technology on their own terms. It is highly personalized. The Smarter Service helps clients build confidence using their devices, fixes things when they're not working and suggests tools that will help them realize their goals. Older adults often use smartphones, tablets, smart TVs, and wearables to stay connected to their families in other locations. Shared calendars help generations communicate real time. Not keeping up with software updates and using outdated devices can be challenging for older adults. Smartphones are often gifted by family members and platforms may no longer be supported. Technologies that hold the most promise to improve the lives of older adults include advancements in telemedicine and diagnostic tools like wearables and smart home devices so people can monitor their health and recognize problems before they become bigger problems. Start discussions with older adults about their vision for the future. Encourage them to think about where and how they want to live as they age, what kind of support they might need, and what hobbies or activities they hope to pursue. This process is helpful for identifying the role technology can play in helping older adults realize their goals.

Eric Carlson, COO for product, operations and finance at Notified, is the latest guest on The PR Week podcast. He joins the show to talk about the newest developments in the communications platforms and technologies space and other hot topics. Plus, the biggest marketing and communications news of the week, such as Omnicom's Q3 earnings, FEMA fighting disinformation and marketing crises at Heinz and Bath & Body Works.  Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

I connected with Jill Schnitt, President of Omnicom's Outdoor Media Group (OMG), to explore how they're connecting with audiences on every step of the customer journey through innovative uses of Out of Home (OOH) and Digital Out of Home (DOOH) media. Jill shares insights on everything from how her team leverages programmatic Digital Out-of-Home (pDOOH!) to the creative campaigns that literally make brands jump out, whether in Times Square or at a gas pump. Jill breaks down the evolution of OOH, where digital formats and data are reshaping the landscape and the growing role of retail media in OOH strategies to reach consumers enroute to and at the point of purchase. We talk giant Doritos chips on buildings to the Sphere in Las Vegas as examples.  My view of the Luxor wrapped in Doritos! "Out of home is an 'I made it' moment. Whether you're a Fortune 100 company or a new DTC brand, it's a moment for brands to put their message out in an authentic and brand-safe way." -- Jill Schnitt pDOOH! Jill shares how OMG has developed the first retail-based programmatic product, helping clients reach consumers at critical points in their journey. Learn about the value of proximity to the point of purchase and how data is transforming the way brands connect with their audiences. She also opens up about balancing life as a new mom and a leader in a rapidly evolving industry and how her travels sparked empathy at work and home. PS: Yes, we talk about brand purpose -- and the role OOH can play there, too.   The Inside Scoop: New Research on DOOH from DPAA and KOCHAVA Visit dpaasummit.com for "Video Everywhere Summit" tickets In my quick new mid-show segment, "The Inside Scoop,"  I share the latest research on DOOH in five minutes flat, with a preview of the upcoming DPAA Video Everywhere Summit (10/15/24 in New York City). Hint: 96% of brands plan to increase their DOOH spend in the coming year! Key Highlights with Timecodes: [00:01:25] – Jill explains the wide range of OOH media formats OMG handles, from street-level media to the Sphere in Las Vegas. [00:03:23] – The shift from static to digital OOH, with 50% of OMG's media buys now digital. [00:05:06] – How programmatic DOOH offers brands the flexibility to adjust campaigns in real-time. [00:07:30] – OMG's use of first-party data and attribution models to ensure targeted campaigns and measurable outcomes. [00:10:51] – Creative campaigns like the Dorito takeover of the Luxor in Las Vegas, and how creative thinking elevates OOH impact. [00:17:49] – 3D and anamorphic billboards: How brands are embracing these dynamic formats to create buzz-worthy moments. [00:19:30] – How OMG is leveraging retail media and proximity to point of purchase to boost campaigns. [00:21:00] – Inside Scoop Segment: New research from DPAA reveals 96% of agencies plan to increase spending on DOOH over the next year. [00:24:30] – Integrating OOH with digital strategies to create seamless consumer touchpoints in omnichannel campaigns. [31:00] - Driving small business with local targeting [00:32:54] – How personal – and travel – journeys both affected Jill's leadership approach at OMG...and how DOOH can affect brand purpose. Connect with Insider Interviews: Instagram: https://www.instagram.com/insiderinterviews Facebook: https://www.facebook.com/InsiderInterviewsPodcast/ YouTube: https://bit.ly/InsiderInterviews-YouTubePlaylist LinkedIn: https://www.linkedin.com/in/mossappeal Threads: https://www.threads.net/@insiderinterviews  X: https://x.com/InsiderIntervws