Podcasts about omnicom

Dans cet épisode de "Comment j'ai réussi ?", Stéphane Pedrazzi reçoit Charlotte Franceries, directrice générale de McCann France. Elle revient sur le rachat de son agence de publicité par le géant américain Omnicom et sur les défis auxquels elle fait face dans un secteur en pleine mutation.Alors que McCann était une marque historique de la publicité en France, le rachat par Omnicom, quatrième groupe mondial de la communication, a apporté de nombreuses ressources technologiques et financières à l'agence. Mais loin de bouleverser la stratégie de l'entreprise, cette opération a surtout permis à sa DG de renforcer son agilité et son ancrage local, tout en bénéficiant des atouts d'un grand groupe international.Malgré la présence de poids lourds comme Publicis et Havas sur le marché français, Charlotte Franceries est convaincue que la France reste un terreau fertile pour la créativité publicitaire. McCann a d'ailleurs brillé lors du dernier Festival de Cannes, remportant notamment le Grand Prix du Film. La directrice générale mise sur la capacité de son agence à conjuguer la puissance d'un grand groupe et l'agilité d'une PME pour se démarquer sur un marché très concurrentiel.L'arrivée de l'intelligence artificielle dans le secteur de la publicité représente un défi de taille, mais l'invitée voit dans cette révolution numérique une opportunité de se réinventer. L'entreprise a ainsi adopté de nouvelles technologies pour gagner en productivité, tout en mettant l'accent sur la valeur ajoutée de son expertise stratégique et créative auprès de ses clients. Un positionnement qui lui permet de résister à la pression sur les tarifs, estimant que les agences de publicité ne sont pas encore suffisamment rémunérées pour leur véritable apport de valeur.Enfin, dans un contexte économique et géopolitique incertain, Charlotte Franceries reste confiante dans la capacité de la publicité à traverser les crises. Elle estime que son rôle est d'accompagner les marques pour apporter de la joie et de la légèreté aux consommateurs, une mission d'autant plus importante en période de turbulences.Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Publicis dropped a bomb on Sunday. By Monday, LinkedIn was on fire. Christian, co-host of the In/organic Podcast pulled together two of the sharpest voices in commerce and media to break down what this deal actually means — beyond the press release.Joining In/Organic for this special episode: Ari Paparo, 20-year ad tech veteran, host of the Marketecture podcast, and author of Yield: How Google Bought, Built and Bullied Its Way to Advertising Dominance — and Peter (PVSB) Bond, co-host of the CPG Guys podcast (closing in on episode 600) and Head of Industry and Client Engagement at Flywheel, the commerce acceleration division of Omnicom.This is the one episode this week you can't skip.What we cover: Is this really an agentic AI story or is that just the packaging? Why LiveRamp's client count is already down from 940 to 800 — and what happens next. Why Omnicom, WPP, and every other holdco is immediately accelerating their own identity builds. The three distinct assets inside LiveRamp and which one actually matters. Why Amazon Marketing Cloud is the elephant in the clean room conversation. What independent agencies and lower middle market ad tech players should actually do in response. And who the M&A targets are for anyone not named Publicis.Timestamps0:00 — Breaking news: Publicis announces plan to acquire LiveRamp1:58 — Deal terms: $2.5B total EV, $2.16B net of cash, 2.8x revenue2:45 — Guest intros: Ari Paparo (Marketecture) and Peter Bond (CPG Guys / Flywheel)4:00 — The backstory: IPG acquired Acxiom in 2018 but deliberately excluded LiveRamp5:30 — Is this an agentic AI story? Ari's honest take7:30 — The agent execution problem: why data rails matter as much as intelligence8:43 — The MCP angle: data as enabler vs. data as action9:32 — Data supremacy and the holdco war — Peter's perspective11:00 — LiveRamp client attrition: 940 → 800 and Horizon already looking to exit11:35 — Auren Hoffman's forlorn X post and what's buried in it12:28 — What does WPP, Omnicom, and every other holdco do now?13:18 — Publicis's track record: Epsilon, Citrus Ad, Sapient — and whether Profiteur was worth it14:55 — Breaking down LiveRamp's three assets: Ramp ID, clean room (Habu), and onboarding16:30 — WPP acquired Infosum. Omnicom has Acxiom/Real ID. Who's missing what?17:38 — Amazon Marketing Cloud owns 75% of retail media ad dollars — what does that leave LiveRamp?19:33 — Benoit from Liquid Death: "Not having a clean room strategy in 2026 is malfeasance"20:35 — What this means for independent agencies and lower middle market ad tech players22:21 — LiveRamp as a natural monopoly — and why competitors now have a real window23:35 — The Flywheel parallel: neutrality ends the moment you're inside a holdco25:48 — M&A targets for the corps dev teams at PMG, Horizon, and the super-independents27:16 — The Trade Desk's UID2: worth billions as a standalone, invisible inside the DSP27:36 — The financial model of holdcos is fundamentally transforming — Peter's closing argument29:12 — Ari's final shout-out: Optimal as the leading independent clean room target

Josh Gross is an elite, award-winning creative executive known for building viral, culture-shaping campaigns that merge massive scale with genuine human soul. Having established himself as a powerhouse creative leader during a highly successful decade at Energy BBDO, he was appointed to oversee the newly integrated FCB Global / BBDO Chicago creative team following the major Omnicom network merger.In this role, Josh is tasked with unifying two of Chicago's most historic and distinct agency cultures, focusing on real-time, high-speed creative experimentation to keep major global brands culturally relevant.Key Career Highlights & Creative Philosophy:Scale with Soul: Josh operates under a unified creative vision to "do big things by scale, with soul." He rejects the idea that a campaign must choose between data-driven, massive reach and emotional depth, pushing his teams to find the golden intersection of both.

OpenAI launched its self-serve ad platform for ChatGPT two weeks ago, and the implications are still arriving. No minimum spend. Cost-per-click bidding starts at three to five dollars. Dentsu, Omnicom, Publicis, WPP — every big agency holding company is wired in. The advertising era of ChatGPT didn't begin gradually. It began on May fifth.The 2.5 billion dollars this year, 100 billion by 2030 target is the exact economic model that built Google and Meta. The free-tier user is no longer the customer. The free-tier user is the inventory. No minimum spend means every small business is about to flood in."Without sharing conversations" is the legal version. The advertiser never sees your data. OpenAI sees all of it and sells the right to act on what it sees. The data didn't leak. The middleman just changed seats. That's not a privacy story. That's a conflict of interest story that's now structural, not occasional.Gmail launched in 2004 with no ads and the cleanest interface on the web. Facebook News Feed in 2007 as a way to keep up with friends. Twitter started selling promoted tweets in 2010 after promising it never would. Every era ends the same way. The only thing that changes is how trusted the interface was before the ads showed up.The conversational interface is the highest-trust interaction humans have ever built into a machine. You ask in plain language. It answers in plain language. No blue links. No scrollable feed. Just one voice. We just sold the ad inventory inside that voice. The question isn't whether the model lies to you. The question is what fraction of your day is now navigated through a relationship whose paymaster isn't you.⏱️ Chapters0:00 — OpenAI's self-serve ad platform launched May 50:25 — MiniDoge: $2.5B → $100B is the Google/Meta playbook0:55 — Nyx: the middleman just changed seats; conflict is structural1:25 — MiniDoge: Gmail 2004 → Facebook 2007 → Twitter 2010 → ChatGPT 20262:00 — HH: the assistant works for whoever bid highest now2:15 — Saarvis: we sold the ad inventory inside the most-trusted interface ever built⚡ Learn agentic ai free - https://staas.fund/ai-workshop ⚡-----

In this Marketing Over Coffee: Talking with Paul Ruscoe, VP Marketing Intelligence at Incubeta on how and why companies grow, and the challenge of effectively putting your budget to work! Direct Link to File Passing up on space and spying and going to the big agencies to start (Omnicom, Publicis, Ogilvy) Over 20 years for […] The post Paul Ruscoe on Having the Difficult Discussions About Growth appeared first on Marketing Over Coffee Marketing Podcast.

Adland's agency networks have been forced to think differently, after a challenging year for holding companies with economic instability, a mega-merger and AI disruption.Publicis began calling itself a “platform organisation” years ago, while Omnicom restructured to become a “premier marketing and sales company” after the acquisition of IPG last year. In February, WPP's chief executive Cindy Rose said: “We don't want to be a holding company any more”, but a “single operating company” instead.Campaign Red released a market report called "The big reboot", looking into the top network's 2025 FY results and what the post-holding company era looks like for the industry.In this episode, Campaign's editorial team is discussing why the largest agency groups are moving away from the holding company label, and what this "reboot" means. Editor-in-chief Gideon Spanier, media editor Beau Jackson and deputy media editor Shauna Lewis join the episode hosted by tech and multimedia editor Lucy Shelley.Further reading:Arthur Sadoun on why “pressure” from investors doesn't matter, Publicis' “resilience” and the competitionPublicis grows 4.5% in Q1 as Arthur Sadoun pans “squeeze to please Wall Street”Q1 expected to be “worst quarter” for WPP's new business in 2026WPP reports 6.7% revenue decline in Q1 2026Omnicom revenue grew 3.9% in Q1 after IPG acquisitionChapter 1: RevenueChapter 2: HeadcountChapter 3: M&AChapter 4: Share priceChapter 5: New businessChapter 6: Creative awardsAA/Warc: adspend forecast for 2026 drops amid methodology shake-up“The fragmentation of media is clear”: adland reacts to AA/Warc Expenditure ReportAA/Warc: adspend to break records and smash £50bn ceiling in 2026 Hosted on Acast. See acast.com/privacy for more information.

In this episode of The MadTech Podcast, ExchangeWire's head of marketing, Grainne Reid, is joined by COO Lindsay Rowntree and John Still, head of content.The first story this week is the four tech giants collectively earning over $100bn in ad revenue in Q1 of 2026, with Alphabet in the lead. The team discuss areas of growth for the walled gardens and the 'squeeze' of the open web. The second dives into generational differences in news consumption habits, and how news brands can turn that trust into value for advertisers and agency partners. Finally, Omnicom has been testing live media buys with AI agents, cutting out the ad tech middlemen. What does this mean for agencies, and how dramatically could it change the ad tech landscape?0:00 Introduction0:58 How much did Meta, Alphabet, Microsoft, and Amazon earn in ad revenue in Q1?9:45 How are different age groups accessing news?20:01 How is agentic media buying changing the ad tech landscape?

On today's MadTech Daily we look at the Trump administration considering AI model safety reviews, Duncan Painter leaving Omnicom's data and commerce role, and Image AI models outpacing chatbots in app growth

Emma Witkowski is Vice President, Media Solutions at WildBrain where she leads the advertising teams responsible for driving monetization through innovative video advertising and branded content strategies for WildBrain's portfolio of iconic IP such as Teletubbies, Strawberry Shortcake, Inspector Gadget and more. Witkowski and her team deliver cross-platform digital campaigns across YouTube, FAST, social media and gaming platforms, including Roblox and Fortnite, to connect brands with kids and their parents worldwide. Based in Los Angeles, Witkowski brings over 20 years of experience in digital strategy, investment planning and revenue growth within the media and entertainment industry. She has a proven track record of building scalable advertising ecosystems and driving high-impact partnerships that unlock new revenue streams.Before joining WildBrain, Witkowski served as Global Head of Strategy and Client Success at Moonbug Entertainment, where she was instrumental in developing and scaling their brand partnerships business. Her career spans leadership roles at major global media companies including WPP and Omnicom, driving digital growth and innovation for brands such as Apple, Sony Pictures, Lionsgate, Facebook and PlayStation. 

Harris Wilkinson is an award-winning creative leader in advertising and entertainment, currently serving as Chief Creative Officer at TMA, a global experiential and branded entertainment agency (with offices in LA, Chicago, NYC, Dallas). He oversees all creative output, blending storytelling across film, TV, advertising, activations, and sponsorships for clients like Die Hard, State Farm, Bet Rivers, Gatorade, Morgan Stanley, Six Flags, Buffalo Wild Wings, and more. Starting his career writing and producing commercials in Chicago agencies, he progressed through roles including Creative Director at TBWAChiatDay LA and Senior VP/Group Creative Director at Omnicom before joining TMA (promoted to CCO in 2021 from SVP Creative).

Mr. Beast Biography Flash a weekly Biography.Jimmy Donaldson, known to the world as MrBeast, continues to dominate headlines as the planet's most subscribed YouTube creator with nearly 479 million subscribers as of April 2026. The 27 year old media mogul has built a staggering empire valued at over 5 billion dollars, but recent weeks have painted a complicated picture of unprecedented success tangled with serious legal challenges.On the business front, Beast Industries is actively expanding its advertising operations. According to Business Insider, the company is recruiting a Vice President of Agency Partnerships to bridge MrBeast's ecosystem with major advertising holding companies including WPP, Publicis, and Omnicom. This strategic move signals aggressive growth in securing high value multi year master service agreements, demonstrating Donaldson's ambitions to deepen relationships with traditional advertising powerhouses.Financially, MrBeast's empire continues its meteoric rise. Reports indicate he generated between 600 to 700 million dollars in revenue during 2024 alone, with personal earnings reaching 85 million for 2025. His chocolate brand Feastables alone generated 250 million in revenue last year and is projected to hit 520 million in 2025. Donaldson achieved billionaire status at just 26 years old.However, the legal landscape surrounding MrBeast has darkened considerably. In April 2026, former employee Lorrayne Mavromatis filed a bombshell lawsuit against Beast Industries alleging years of sexual harassment, gender discrimination, and wrongful termination after becoming a mother. Beast Industries has vehemently denied all allegations, releasing statements calling the lawsuit clout chasing and claiming to possess extensive evidence including Slack messages and company documents that refute the claims. The company also accused the lawsuit of exploiting Donaldson's publicly disclosed medical conditions including his eye condition and Crohn's disease.This lawsuit joins a growing list of legal troubles. Five contestants from Beast Games Season 1 filed a class action suit in 2024 alleging mistreatment, sexual harassment, unsafe conditions, and pressure to sign illegal contracts. Additionally, MrBeast's production company is currently engaged in a five million dollar lawsuit against Toronto based production house MHQ over Beast Games Season 1 production disputes, with MHQ countersuing for an additional 10 million in damages.These developments reveal a creator at the absolute pinnacle of digital media influence, yet simultaneously navigating unprecedented workplace and production challenges that could reshape how major content creators operate.Thank you for listening to this edition of MrBeast Biography Flash. Please subscribe to never miss an update on MrBeast and search the term Biography Flash for more great biographies.Thanks for listening. This has been a Quiet Please production.Get the best deals https://amzn.to/3ODvOtaThis content was created in partnership and with the help of Artificial Intelligence AIThis episode includes AI-generated content.

On today's MadTech Daily, we look at Omnicom testing AI agents to cut out ad tech middlemen as it reports its Q1 results, Australia forcing big tech to pay for news or face a 2.25% tax, and retail media ad spend seeing 30.5% growth in Q4 2025. 

Today in the business of podcasting:Libsyn has announced that video functionality is now available across all its hosting plans, with direct video distribution to Spotify — powered by the Spotify Distribution API — starting at $25 per month.Marketing firm JoneKiri is offering brand sponsorship opportunities for a live performance of Hanging with Doctor Z at Netflix Is a Joke Fest, with options ranging from organic product placement to full season four title sponsorship.Patreon has launched a redesigned Home feed featuring Quips, recommended creators, and collaboration posts, with the company reporting that creator interactions boost fan engagement more than five times above baseline.Bauer Media and Elevate Consultancy's Sound Check Europe 2026 study finds 86% of European advertisers now consider audio a core part of their media strategy, with 82% saying podcasts reach highly engaged audiences and 47% planning to increase podcast investment.A new study from iHeartMedia and Omnicom finds audio advertising drives measurable lift across brand metrics, with long-form host-read ads delivering up to twice the recall of shorter spots.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

Today in the business of podcasting:Libsyn has announced that video functionality is now available across all its hosting plans, with direct video distribution to Spotify — powered by the Spotify Distribution API — starting at $25 per month.Marketing firm JoneKiri is offering brand sponsorship opportunities for a live performance of Hanging with Doctor Z at Netflix Is a Joke Fest, with options ranging from organic product placement to full season four title sponsorship.Patreon has launched a redesigned Home feed featuring Quips, recommended creators, and collaboration posts, with the company reporting that creator interactions boost fan engagement more than five times above baseline.Bauer Media and Elevate Consultancy's Sound Check Europe 2026 study finds 86% of European advertisers now consider audio a core part of their media strategy, with 82% saying podcasts reach highly engaged audiences and 47% planning to increase podcast investment.A new study from iHeartMedia and Omnicom finds audio advertising drives measurable lift across brand metrics, with long-form host-read ads delivering up to twice the recall of shorter spots.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

Neste episódio do CMO Playbook, Rapha Avellar recebe Carlinha Gagliardi, Chief Investment Officer da Omnicom Media, para uma conversa sobre a evolução do marketing digital. Uma jornada desde os tempos dos motoboys com fitas até as mesas de performance que revolucionaram o mercado.Neste episódio, você vai descobrir:- Como um banner pesado derrubou a home do UOL e o caos que se seguiu.- A história da primeira mesa de performance do Brasil e seu impacto no Itaú.- Por que a diversidade de canais de mídia caiu 75% e o que isso significa.- O segredo por trás dos melhores clientes: eles são caros, mas valem cada centavo.- Por que canais subvalorizados, como o rádio, ainda entregam resultados surpreendentes.- E o perigo de abandonar a construção de marca em favor do fundo do funil.Não se esqueça de se inscrever no nosso canal e deixar seu like!———✨ Sobre o PodcastO CMO Playbook é um podcast que busca entender como grandes líderes de marketing enfrentam desafios, repensam modelos de gestão, testam novas abordagens e antecipam movimentos do mercado.É o espaço onde CMOs, Heads e Gerentes das maiores marcas e agências do país discutem tendências, estratégias e decisões com profundidade técnica e visão de futuro.Um podcast feito para quem está na linha de frente da transformação — que inspira, provoca e busca conversas profundas para liderar com inteligência na nova era da publicidade.———

Carlos Andres Rodriguez, Global Creative Director at Omnicom and IPA Insight Manager, Eric Kreis, join the IPA On... Podcast to explore Gen Z and modern dating trends.

Retail Media Therapy – EP42Hiring Boom, Industry Beef & The Rise of Airline MediaThis week, Viv Craske and Colin Lewis unpack three major shifts in retail media:A growing power struggle between holding companies and The Trade DeskA surge in retail media hiring (and what it takes to stand out)Why airlines are becoming retail media giantsTopic 1: The Trade Desk vs Holding CompaniesA major industry conflict is brewing:Omnicom joins Publicis, WPP, and Dentsu in investigating The Trade DeskOfficial concern: transparency and platform feesUnofficial theory: control and margin pressureKey Insight:Holding companies may want to:Own media buying infrastructure (“the pipes”)Monetize their own AI-driven targetingReduce reliance on third-party platformsIs The Trade Desk still a partner… or now a competitor?Topic 2: Retail Media Hiring BoomRetail media is officially mainstream.What's happening:26 new roles spotted in one week aloneHiring across retailers, agencies, and platforms globally:UK: Tesco, Ocado, Deliveroo, WPPUS: Macy's, CVS, DentsuEurope: Douglas, ICAEven banks launching media networksSkills You Need to Win:Commercial mindset + revenue focusRetail and media expertiseStakeholder managementStorytelling & negotiationStrategic + analytical thinkingAdaptabilityColin's 5 Winning Mindsets:Build expertise across disciplines (especially brand growth)Develop personal agency (be a “doer”)Master modern collaborationThink like a showrunner (vision + detail)Adopt a test & learn mentalityTopic 3: Airline Commerce MediaAirlines are quietly becoming powerful retail media platforms.Why it matters:Airlines historically make ~$5–$7 profit per seatThrough retailing (upsells, hotels, cars), that can jump to $100+ per customerThe Game Changer: Connectivity (e.g. Starlink)Real-time passenger data + loyalty profilesEnables personalized, high-value advertisingCreates a captive, high-intent audienceOpportunity:Turn onboard experiences into media channelsReplace generic ads with personalized contentUnlock high-margin revenue streams

On parle IA vidéo cette semaine dans Tech 45' avec Olivier Reynaud, le cofondateur et CEO d'Aive. Après avoir cofondé Teads, l'un des grands succès français de l'adtech, il s'attaque maintenant à un autre goulet d'étranglement : la fabrication et l'optimisation des contenus vidéo. Lancée commercialement début 2024, Aive automatise la post-production grâce à l'IA et a déjà convaincu de grands groupes comme Stellantis, LVMH, Clarins, TF1, Publicis ou Omnicom. La startup a levé 12 millions d'euros en juin 2025, puis étendu sa Série A à 16,5 millions en novembre 2025. On va parler avec Olivier de Teads, d'IA, de création vidéo et d'ambition mondiale. Je suis Seb Couasnon, bon épisode

Join us for this special episode honoring the legacy of Beverly Wettenstein: an award-winning journalist, author and women's advocate! Creative production leader and NYWICI podcast committee member Leisel Kober interviewed a range of speakers, panelists, and leaders at this March event, whose work has influenced sports, hospitality, and media. You'll hear insights from a Paula Ngon, PR & Brand Communications Strategist at the NFL; Tiffany Townsend, Executive Vice President Global Communications at NYC Tourism & Conventions; Maneet Ahuja, Editor-at-Large at Forbes and the Iconoclast Summit; Emily K. Graham, Global Chief Inclusion & Impact Officer at Omnicom; Rachel Carr, Executive Director at Dan Klores Communications; Youmie Jean Francois, founder of Flex-n-Fly; Sara Baiyu Porritt, Chief Inclusion & Impact Officer at Omnicom; and Lauren Kaufman, Managing Director of Public Relations at MMGY.  

Après avoir cofondé Teads, l'un des grands succès français de la pub vidéo, Olivier s'est lancé dans une nouvelle aventure avec une intuition forte : si la vidéo est devenue centrale dans le marketing, les médias et la pub, alors le vrai goulet d'étranglement n'est plus seulement la diffusion, mais aussi la fabrication, l'adaptation et l'optimisation des contenus.Après plusieurs années de R&D, Aive s'est ancé commercialement en 2024, attirant plusieurs dizaines de clients, grands comptes comme Stellantis, LVMH, Clarins, TF1, Publicis ou Omnicom. Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Welcome to the PRmoment podcast and on the show today we're chatting to Jim Donaldson about the news that WPP might sell Burson.Previously Jim was CEO UK and Middle East at Fleishman and held senior roles at both Weber Shandwick and Hill & Knowlton. He is now a non-exec to a raft of independent PR firms including Woodrow, Schon&Co and Matlin PR.Before we start, don't miss our new PR Masterclass: AI in PR.Check out the full speaker line-up at  https://www.prmasterclasses.com/masterclass/pr-masterclasses-ai-in-prAt PRmoment we usually let these industry navel gazing moments go, as most of the time, the news has been widely covered elsewhere but I've found the level of paranoid PR commentary linking PR's future to the Burson deal pretty nauseating.I get the need for self appointed PR thought leaders to feed the algorithms but much of the analysis of this potential deal seems ill informed.PRmoment founder Ben Smith put this alternative scenario to ex WPP and Omnicom executive Jim Donaldson about the reasons behind WPP's plans to sell Burson:WPP needs to grow.It still has quite a bit of debt (total net debt £2.17 billion) and its revenue has decreased in recent years. Sources: https://www.spglobal.com/ratings/en/regulatory/article/-/view/type/HTML/id/3530066 and https://www.fidelity.co.uk/factsheet-data/factsheet/JE00B8KF9B49-wpp-plc/financialsCirca 84% of WWP's revenue comes from ad agencies, which it now calls its Global Integrated Agencies. PR is 9%. (including Ogilvy PR and Burson.) https://markets.ft.com/data/announce/detail?dockey=1323-17477290-1Q8TEVR2NNFQVT91FOUCPOQ2BFAd agencies' market has been decimated by the social media owners and they are petrified about what AI is likely to do to their business models.None of the WPP board have any PR experience, and frankly, they've got bigger problems right now. https://www.wpp.com/en/about/our-leadership/the-wpp-boardBurson is a potentially salable asset and WPP can then use those funds to invest in the renewal of its main source of revenue - advertsing agencies.Here's a summary of what Jim Donaldson and PRmoment founder Ben Smith discussed:Does Jim agree with our alternative hypothesis to the reasons WPP might sell Burson?Jim identifies the "huge market shifts" impacting the marketing holding groups currently.Was WPP always a reluctant PR firm owner? Many of the deals where Sorrell acquired a PR firm, included a larger ad agency and the PR firm was a much smaller part of the deal.How salable is Burson as an asset? Does it have growing or declining revenues?Jim describes the holding groups as “a side show” to the most important, mainly positive trends happening in PR at the moment.

The CPG Guys are joined in this episode by Greg Brown, SVP of Innovation for the DAS Group of Agencies at Omnicom. Greg joins to share key themes coming from the 2026 SXSW which dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW® is best known for its conferences and festivals that celebrate the convergence of tech, film, music, education, and culture.Follow Greg on LinkedIn at: https://www.linkedin.com/in/itsgregbrown/Follow Omnicom online at: http://omnicom.comDownload Omnicom's SXSW 2026 Wrap Report here: https://www.omc.com/newsroom/omnicom-at-sxsw-2026-wrap-report/Greg answers these questions:Omnicom's SXSW recap is titled “Where Growth Is Moving Next” — what was the single most unexpected signal you picked up in Austin that confirmed that framing for you personally?For CPG brands that have built entire commercial models around scale and mass awareness, how disruptive is that shift really — and how urgently should they be acting?For CPG brands whose products live on retailer shelves and retail media platforms, what does it mean practically when an AI agent intercepts a shopper before they ever reach a PDP?Walmart is reportedly opening its doors to autonomous shopping agents while Amazon is moving to block them — two of the most important retail media platforms taking opposite positions. How should CPG brands be hedging right now?Where do you see genuine participation-led growth opportunities for everyday CPG brands?Gen Z and Gen Alpha were called out specifically — they don't reject branded content, they reject inauthentic content. What's the line between a CPG brand showing up credibly in culture versus coming across as cringe?As CPG brands accelerate AI adoption across content, commerce, and consumer insights — where's the line?The report coins the phrase “the E-IQ economy.” What does leading with emotional intelligence actually look like in practice for a CPG marketer building campaigns in 2026?What's the realistic on-ramp for CPG brands to participate in immersive, experience-led growth without a Las Vegas budget?As you look across all six themes from SXSW 2026, what's the one move you'd tell a CPG Chief Marketing Officer to prioritize in the next 90 days — and what's the one thing they should stop doing immediately?​​​​​​​​​​​​​​​​CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

"Don't forget the other women. Don't forget to be an advocate, a champion, a kind voice when feedback is needed."In this episode, WomenHeard host Julie Hochheiser Ilkovich speaks with Emily K. Graham at Omnicom, a global marketing and sales company with over 100K employees! She oversees thoughtful systems and empathetic strategies to ensure the employee experience is one that welcomes diverse perspectives and contributions. This level of care extends to Omnicom's clients and a unified team approach within the agency, requiring a breadth of corporate communications expertise. Listen to this episode for why Emily thinks of herself as the "check engine" light and why impact equals action. 

What does it take to scale technology across one of the world's largest marketing organizations? In this episode of Technovation, Peter High speaks with Craig Cuyar, Global CIO of Omnicom, about leading technology transformation across a $25B global enterprise. Craig shares how Omnicom is evolving from a holding company to a more centralized operating model, particularly in the wake of its acquisition of Interpublic Group. Key topics include: Managing post-acquisition integration at global scale Leveraging first-party data and proprietary platforms Using AI’s predictive models to agentic workflows, to transform marketing Balancing centralization, outsourcing, and business-aligned IT leadership

Send a textIn this week's episode of the Digital and Dirt podcast, Ian sits down with siblings Jo and Dov Zmood, media and creative leaders at global agency holding companies, to explore today's relationship between creativity and media, the importance of influence, and how modern storytelling comes to life across today's fragmented media landscape.Podcast Breakdown:00:00 - 03:25 Introduction, Sibling dynamics & Creative roots03:26 - 09:40 Adventure, Parenting & Growing up Australian 09:41 - 17:17 Finding advertising & Going global17:18 - 23:06 Navigating a fragmented landscape23:07 - 29:16 AI, Data & Cultural relevance 29:17 - 37:55 Alignment, Emotion & Impact 37:56 - 52:44 Cultural moments & The future of storytelling 

The latest guest on The PR Week podcast is Armando Azarloza, CEO of Axis Agency.  He talks about the Hispanic market in the U.S. and why it must be a focus of any brand marketing campaign and not just an afterthought. He also discusses Bad Bunny's performance at Super Bowl LX and his time working for the late first lady Nancy Reagan.  Plus, the biggest marketing and communications news of the week, including Omnicom's first earnings report since acquiring Interpublic Group, Alexis Williams' promotion at Target and the 2026 PRWeek Communicator of the Year.  We also pay tribute to sports PR pioneer Alan Taylor, who passed away this month.  PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Why did Walmart fall on strong earnings? And how are Omnicom's big cost cuts boosting its stock? Plus, will a major FDA reversal change Moderna's fortunes? Host Jack Pitcher discusses the biggest stock moves of the week and the news that drove them.Sign up for the WSJ's free Markets A.M. newsletter. Learn more about your ad choices. Visit megaphone.fm/adchoices

Why did Walmart fall on strong earnings? And how are Omnicom's big cost cuts boosting its stock? Plus, will a major FDA reversal change Moderna's fortunes? Host Jack Pitcher discusses the biggest stock moves of the week and the news that drove them.Sign up for the WSJ's free Markets A.M. newsletter. Learn more about your ad choices. Visit megaphone.fm/adchoices

On today's MadTech Daily we cover Omnicom posting a USD$941m Q4 loss following its IPG deal, WPP launching a new advertising intelligence framework, and YouTube becoming the UK's leading living-room screen, according to a study.

John Carstens is the Chief Creative Officer at Team DDB (Omnicom), leading creative efforts for the US Army account—a massive, multidisciplinary consortium of 11+ agencies. A seasoned writer, strategist, and creative leader, he specializes in building and managing large teams to deliver innovative storytelling across brand categories. His career includes roles at SapientNitro (where he led digital creative departments), Apple, DDB, and others, with a focus on creative diversification, research-driven ideas, diverse perspectives, and evolving industry trends like AI in advertising. He's appeared on podcasts such as "How I F*cked Up" (discussing leading the Army account and lessons from setbacks) and others on unlocking ideas through perspective and storytelling.

Media planners and buyers, like many in adland, have been tackling a period of immense change. AI, media fragmentation and budget restraints are all impacting the roles within media. At the end of January Campaign hosted Media Week Live, a conference for media planners and buyers, discussing how their roles are changing and what the future of the media agency looks like. Leaders from X, Pinterest, Omnicom, WPP, Publicis and the National Theatre joined to share their perspectives from the top.Campaign's media journalists hosted the event: media editor Beau Jackson and deputy media editor Shauna Lewis. The pair join tech and multimedia editor Lucy Shelley to discuss the future of the media planner and buyer, what part creativity plays in the media plan, how media planners work alongside AI and what challenges media agency leaders are facing this year.Further reading:What does it take to be a media agency chief investment officer?'Frustrating' and 'disappointing': media buyers on Google's action against Kantar Media and BarbThe Lists 2025: Top 10 media buyers‘The weather is changing': How much should publishers fret about Google AI Overviews?Will media buyers be the first victims of AI?Media buying among 'first areas to go' with rise of AI, says MediaMonks co-founder Hosted on Acast. See acast.com/privacy for more information.

A CMO Confidential Interview with Pete Imwalla, former CEO of RPA and 4A's board member. Pete shares his take on how many tech changes resulted in additional agency headcount, how AI is rapidly reversing that trend, and why many agency valuations have dropped significantly over the last 5 years. Key topics include: why brand building is like infrastructure; how Publicis is bucking the trend; how to think about "in-housing;" and why Paul Roetzer's CMO 2023 CMO Confidential show was prescient. Tune in to hear about the "2nd mover advantage" and why he hates the concept of "future proofing." Agency economics are getting rewritten in the age of AI. Mike Linton sits down with Pete Imwalle 32-year RPA veteran and former CEO to dissect what's changing—and what leaders should do about it. They cover the shift from reach to relevance, why FTE-based fees are misaligned in an AI world, how to separate automation from actual advantage, and where in-housing does and doesn't work. Along the way: the sustained business impact of the Farmers “We know a thing or two…” campaign, the rise of agentic workflows, and why “future-proofing” starts with culture, not clairvoyance. Chapters00:00:00 – Cold open + show setup00:00:22 – Mike's intro, Pete's background, and today's topic00:01:18 – Farmers campaign wins Sustained Effie) and effectiveness creativity00:02:18 – 30 years of change: from Prodigy/AOL/CompuServe to Netscape and the open web00:03:24 – Google + broadband: when digital finally changed consumer behavior00:04:33 – Mobile's second wave and the trap of “mobile-first/AI-first” strategies00:06:01 – How agencies adapted: leadership, curiosity, and tolerance for experimentation00:07:42 – Investing ahead of revenue: offense + defense in capability building00:08:22 – Reach fragmentation: from “40% on Cheers” to only the Super Bowl00:09:18 – The real squeeze: boards treating advertising as expense, not investment00:10:13 – Short-termism, PE/VC incentives, and brand vs. performance00:12:21 – “Adapt or die”: AI as an extinction event? (hat tip: Paul Roetzer)00:13:28 – Agentic workflows: shrinking grunt work (esp. media & strategy ops)00:16:00 – Client asks: “give me savings, don't risk my IP”00:16:36 – Why FTE pricing disincentivizes efficiency; pay for outcomes instead00:17:51 – Three futures: AI-native, AI-emergent, or obsolete00:21:39 – Holding-company moves; why Publicis is outpacing peers00:22:00 – Agency valuations: ~40% decline over five years; second-mover advantage in AI00:26:37 – In-housing: when it works, when it backfires, and true cost to own00:28:48 – Build vs. buy: amortization, maintenance, and staying current00:30:16 – The Geico lesson: investing through the curve until returns flatten00:31:22 – What to test by EOY 2026: culture, change management, and low-hanging automation00:34:02 – Ditch “future-proofing”; hire for curiosity and adaptability00:35:35 – Wrap + where to find more CMO ConfidentialTagsCMO Confidential,Mike Linton,Pete Imwalle,RPA,agency economics,advertising,marketing leadership,AI in marketing,agentic workflows,media planning,marketing strategy,brand vs performance,FTE pricing,procurement,in-housing,holding companies,Publicis,Omnicom,Super Bowl ads,Effie Awards,Farmers Insurance campaign,Geico case study,change management,digital transformation,marketing AI,MarTech,measurement,short term vs long term,CMO,CEO,CFO,board governanceSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, we talk to Ian Reeves. Ian is the Managing Director of Flourish CRM, an independent, specialist CRM agency with offices in both Bristol in the UK and Dubai, where they create award-winning campaigns for clients like Nissan and Samsung.We talk about how an agency like his is, if you'll pardon the obvious pun, flourishing in the febrile world of huge holding companies like Omnicom and WPP and a martech sector that is undergoing extraordinary change. External resources:Flourish website - CLICK HEREAudio-Visual assets:Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HEREMusic: Don't Lie by Will Harrison. CLICK HERE

2025 saw an incredible amount of change and pressure for the industry and its agencies – steering the ship through heavy storms has become even tougher.At Campaign's Year Ahead Breakfast Briefing in The National Gallery, editor Maisie McCabe led a discussion on leadership in a time of change, interviewing Dan Clays, CEO of Omnicom Media EMEA, Katie Mackay-Sinclair global chief brand officer at Mother, and Magnus Djaba, chief client officer and Publicis Groupe. This bonus episode of The Campaign Podcast features the entire panel which discusses the impact of AI, structural shifts within agencies and how people should care for each other during timed of change.The Year Ahead Breakfast Briefing featured adland leaders talking about the trends and strategies for 2026, across creativity, technology, leadership, brands and media.Further reading:Agencies need to be AI literate to keep up with clients, Gravity Road global ECD warnsCreativity will see a return to ‘raw human honesty' in 2026, Kyle Harman-Turner says'Isn't it boring spending in the same place?': the case for a diverse media dietGlobal sentiment towards sustainability has 'fallen off a cliff', Trainline marketer saysThe Year Ahead 2026: Ad agenciesThe Year Ahead 2026: CreativityThe Year Ahead 2026: SocialThe Year Ahead 2026: Cultural trendsThe Year Ahead 2026: Media ownersThe Year Ahead 2026: BrandsThe Year Ahead 2026: TechnologyThe Year Ahead 2026: Media agenciesComing up in the Campaign Calendar:Brand Film Awards: deadline on 29 JanuaryAudio Advertising Awards: second entry deadline on 29th January, with multi-entry discounts Hosted on Acast. See acast.com/privacy for more information.

Few people in medical marketing have as accomplished of a track record as Matt McNally.Over the course of more than three decades, Matt has worked across numerous major holding companies and impacted the industry in innumerable ways.In late 2024, he found his career at an inflection point. Having led Omnicom Health Group for a few years, his future was put in question when Omnicom announced its multibillion dollar takeover of holding company rival IPG. As industry stakeholders speculated about whether he or IPG Health CEO Dana Maiman would lead the new Omnicom Health vertical post-merger, Matt submitted his resignation, effective January 1, 2025. Then, just over a week later, he returned to Publicis to serve as global CEO of Publicis Health. In his first year on the job, Publicis Health has benefited from the robust performance of MM+M Agency 100 honorees like Digitas Health, Heartbeat, Razorfish Health and Saatchi & Saatchi Wellness.Additionally, Publicis Health welcomed medcomms agency P-value Group into the fold over the summer.On this week's episode, McNally joins us to talk about how his return to Publicis Health has gone, what he makes of the new-look Omnicom and what else is on his radar for 2026. It's a conversation with a medical marketing tastemaker that you won't want to miss.For our Trends segment, we have a few updates on those Untitled Letters the FDA has been sending out to drugmakers. Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week's topics:Omnicom post-IPG CloseAlbertsons Media Collective introduces in-store digital will store-match control measurementWalmart and Google infuse Gemini with shoppingOura doubles down on Roundel at TargetCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Thje CPG Guys are joined in this episode by Sarah Cunningham, Chief Retail Experience Officer of Flywheel, the commerce acceleration division of Omnicom.Follow Sarah on LinkedIn at: https://www.linkedin.com/in/sarah-cunningham-99559b1/Follow Flywheel on Linkedin at: https://www.linkedin.com/company/flywheel-digital/Sarah answers these questions:Can you tell us about the inspiration and the WHY behind bringing this new connected commerce offering to Flywheel?What are some current trends in the commerce space that are influencing how brands approach connected commerce and how consumers are shopping?What challenges are brands facing in creating truly seamless omnichannel experiences for shoppers? What are the blind spots and how can this new connected commerce offering help alleviate the pain points?What are the core components of your connected commerce solution? How does it differentiate from existing offerings in the market?How does your platform leverage data and insights to drive better outcomes for brands and retailers?In what ways does your solution integrate with retailers, marketplaces, and media partners? How do you support brands in aligning their sales, marketing, and data teams to ensure success with connected commerce?What KPIs or success metrics do you recommend for brands adopting connected commerce strategies? Are there any early results or case studies you can share that highlight the impact of your offering?How do you see connected commerce evolving in the next few years, especially as technology and consumer expectations advance?What are lessons / mindsets you've learned and leveraged as you have grown in your career to help you?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

As the "happy new years" ring out, what resolutions are those in adland setting for 2026?Last year unleashed a relentless wave of change across the advertising and media industry, from agency mergers and closing shops to restructures, the growing prominence of social and tech platforms, and some great creative work. Now, in 2026, Campaign begins the year with a look at what adland's new year resolutions should be, what the industry should give up and what is coming up in 2026. Over the next few weeks, Campaign is releasing essays on the year ahead and the top agencies to watch.Editor-in-chief Gideon Spanier, deputy creativity and culture editor Charlotte Rawlings and deputy media editor Shauna Lewis join the episode, hosted by tech and multimedia editor Lucy Shelley.Further reading:The Year Ahead 2026: Media agenciesThe Year Ahead 2026: StrategyThe Lists 2025: Top 20 film adsThe Lists 2024: Top 10 campaignsHas 2025 been the year for independent agencies?Traitor or faithful – what will adland remember about 2025?Will the new Omnicom work? Hosted on Acast. See acast.com/privacy for more information.

On today's MadTech Daily, we cover the UK enforcing a ban on junk food TV ads before 9pm, Omnicom Media working with Google on a new insights tool, and OpenAI going all-in on audio with an audio-first device expected to launch this year. 

This year was filled with major developments, from Netflix's planned WBD deal to Omnicom's acquisition of IPG to the introduction of AI-only video feeds. But there were also developments that didn't really happen, like the U.S. spinoff of TikTok and Google's third-party cookie deprecation. Digiday editors Sara Jerde and Seb Joseph joined hosts Kimeko McCoy and Tim Peterson to recap the year that was (and wasn't).

The guest on the latest edition of The PR Week podcast is Kim Sample, president of the PR Council, a national trade organization that works on behalf of agencies. As a year of massive change for the agency landscape wraps up, Sample talks about what her industry partners are thinking while entering 2026. She also chats about the effects of Omnicom's acquisition of Interpublic Group, as well as other industry and economic trends. Plus the biggest marketing and communications news of the week, from a range of high-level people moves at organizations from OpenAI to Intel and Netflix to reaction to Vanity Fair's profile of the White House staff.  PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The guest on the latest, wide-ranging edition of The PR Week podcast is Dan Bartlett, executive vice president of corporate affairs at Walmart. He joins the podcast during an important week for Walmart, after the retail giant eschewed the New York Stock Exchange for the Nasdaq. Bartlett talks about that and discusses the communications skills and preparation ethic of Walmart CEO Doug McMillon. He also reflects on his time crafting the public communications strategy of former President George W. Bush. Plus, the biggest marketing and communications news of the week, such as the latest from Omnicom's acquisition of Interpublic Group, Publicis Groupe's 100th birthday celebration, the affordability debate and new communications leaders at Duolingo and Insulet.  PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

When an advertising behemoth announces major restructuring plans and impending layoffs, you tend to sit up and listen.  In our latest episode of Lead(er) Generation, Host Tessa Burg talks with Patty Parobek, Mod Op's Senior Vice President of AI Transformation, to discuss the latest Omnicom news and what this means for marketers and marketing technologists. No strangers to change, Tessa and Patty discuss the truths we must all face during difficult times, the opportunities that any change can bring and the skills that will win out in the end.   Leader Generation is hosted by Tessa Burg and brought to you by Mod Op.  About Patty Parobek: As Senior Vice President of AI Transformation, Patty leads Mod Op's AI practice group, spearheading initiatives to maximize the value and scalability of AI-enabled solutions. Patty collaborates with the executive team to revolutionize creative, advertising and marketing projects for clients, while ensuring responsible AI practices. She also oversees AI training programs, identifies high-value AI use cases and measures implementation impact, providing essential feedback to Mod Op's AI Council for continuous improvement. Patty can be reached on LinkedIn or at Patty.Parobek@ModOp.com. About Tessa Burg: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.

Today we're talking about the Omnicom–IPG merger and what it means for agency jobs, how AI is replacing layers of work inside holding companies, and why middle-layer roles are most at risk in this new ad economy.This is WORK Net/NetWatch full episode on YouTube. Get full access to WORK at erikaayersbadan.substack.com/subscribe

The boys kick things off with a Black Friday breakdown and what it tells us about the K-shaped economy we now live in. Joe and Robert dig into spending trends, why some consumers are thriving while others are cutting back, and what this split means for marketers heading into 2026. They look at whether this year's patterns are temporary or structural, and what smart brands should prepare for next. From there, they turn to YouTube. Advertisers continue to shift budgets to the platform, and the data shows that YouTube is both the present and the future of television. Joe and Robert talk about how ultra-niche creators might be the biggest hidden opportunity for small and mid-sized brands looking to win in the influencer economy. The final story covers X and the platform's new "About Your Account" settings. Is it meaningful, helpful, or even newsworthy? The boys debate whether this is a real improvement or just another attempt to show activity without fixing the core issues. Winners and Losers Winner: Time Joe highlights Time as an example of a legacy brand doing things right, with a renewed focus on email subscribers and a strong commitment to in-person events. A modern media model built on direct relationships, not algorithms. Loser: Omnicom and the PR industry Robert takes the gloves off with a critique of Omnicom and the state of PR. He questions whether the industry is adapting fast enough to the shifts in trust, media fragmentation, and brand storytelling. Rants and Raves Robert's Rant Robert digs into a recent IPG study and why he believes it misses the mark. He breaks down the assumptions behind the research and what marketers should actually pay attention to. Joe's Rave Joe shares new research on gratitude and why it matters far more than most marketers realize. A positive scientific reminder that appreciation is a performance advantage, not just a personal virtue. Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing. ------- This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts.  All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/  Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork

It's a seismic change for several industries. Omnicom Group closed its $9 billion acquisition of Interpublic Group last Wednesday. In the days since, the deal has resulted in many job reductions as Omnicom tries to reach promised cost savings. For the PR sector, the deal means former Interpublic agencies Golin and The Weber Shandwick Collective are joining Omnicom PR, which includes FleishmanHillard, Ketchum, Porter Novelli and other firms under the leadership of CEO Chris Foster. Joining this week's podcast are Campaign's Luz Corona and MM+M's Jameson Fleming, who explain what the holding company mega-deal means for the creative and medical marketing sectors, respectively. Plus, some of the biggest marketing and communications news of the week, such as WPP delaying employee pay reviews until next spring and PRWeek's Best Places to Work 2025. PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of the Sleeping Barber Podcast, Marc and Vassilis discuss topics that caught their attention over the last couple of weeks, including the recent merger between Omnicom and IPG, the impact of AI on retail, particularly through Amazon's new shopping assistant Rufus, and Adidas' innovative approach to market research by utilizing search data instead of traditional surveys. They also delve into leadership insights as a part of their marketing moment, emphasizing the importance of happiness and well-being in the workplace, and conclude with a case study on the emotional marketing strategy of John Lewis' Christmas ads.Enjoy the show!Episode TakeawaysThe Omnicom and IPG merger creates the largest advertising holding company.AI is significantly influencing retail, as seen with Amazon's Rufus.Adidas has shifted from traditional surveys to using search data for brand tracking.Happiness can be cultivated through daily habits and leadership practices.Unhappy leaders can negatively impact team morale and productivity.Auditing meetings can free up time and improve team well-being.The John Lewis Christmas ad exemplifies emotional marketing and connection.Music plays a crucial role in the effectiveness of advertisements.Retailers need to adapt to changing consumer behaviours and preferences.The holiday shopping experience has evolved into a multi-day event rather than a single day frenzy.Chapters00:00 - Introduction and Personal Updates03:01 - Industry News: Omnicom and IPG Merger05:50 - AI in Retail: Amazon's Rufus and Holiday Shopping Trends12:11 - Adidas' Shift to Search Data19:11 - The Marketing Moment - The Four Habits of Happier Leaders32:12 - John Lewis Christmas Ad: A Case Study in Emotional MarketingEpisode Links:Omnicom finalizes IPG acquisition with experts calling it the ‘natural outcome' of a changing agency model - https://www.marketingweek.com/omnicom-finalises-ipg-aquisition/Amazon's $124B Christmas Bet - https://stocks.apple.com/ASmqJwrDDQD2AuFnWpJbglAWinners and losers of Black Friday 2025 - https://www.retaildive.com/news/winners-losers-black-friday-2025/806610/Adidas Ditches Surveys for Search Data - http://warc.com/content/feed/adidas-sees-big-returns-from-using-share-of-search-for-brand-tracking/en-GB/11070The Four Habits of Happier Leaders - https://www.youtube.com/watch?v=g7S6MMcYM6k Ad of the week - John Lewis "The Man On The Moon" - https://www.youtube.com/watch?v=AsyD3W2pWU8

This week on Dividend Talk, we sit down together to look ahead to 2026 and ask a big question: is now the perfect moment to review and refine our dividend growth investing strategy?Every Friday, we chat about dividend stocks, and in this episode, we're diving deep into planning, discipline, and staying focused when the market (and the holiday season!) tests our impulses.We kick things off with some Black Friday fun, then move into what really matters:Why now is the right time to review our 2026 dividend planHow we avoid emotional decisions during the busiest time of the yearThe latest dividend news: HPQ, LVMH, Alimentation Couche-Tard, Omnicom, real estate REITs and moreWhat falling oil prices and weak consumer trends might mean for dividend investorsInsights from Goldman Sachs and Allianz on expected European equity performanceOur biggest lessons from past years — from dividend safety to tax optimisationHow to prepare your portfolio for next year's opportunities and risksAnd of course, your listener questions on income factory theory, REITs, AI disruption, sin stocks, and how we experience the real “snowball effect” of compoundingIf you want to continue the conversation, you can join our growing community of European dividend investors on Facebook or Discord — we're always there sharing ideas, lessons, and motivation.See you on the inside!Useful links: Continue the conversation with our community at ⁠⁠Facebook⁠ or ⁠⁠Discord⁠⁠ 20 Deep Dives a Year &Library of 150 EU & US Dividend stocks at ⁠⁠https://www.dividendtalk.eu

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Is innovation truly at the center of your agency operations? Not just what you offer clients, but in how you operate? With AI raising expectations faster than most agencies can adapt, investing in innovation isn't optional anymore. It's how you build client trust, stay ahead of disruption, and keep your edge. Today's featured guest unpacks his journey from leading the award-winning agency T3 to launching Superstep Capital, a private equity firm investing exclusively in agency and technology-service businesses. His insights cut through the noise on innovation, leadership, and how to stay ahead of the next big shift. Ben Gaddis still calls himself agency guy. After more than a decade building T3 into one of the nation's leading digital agencies, serving clients like UPS, 7-Eleven, and JP Morgan Chase he sold the company and launched Superstep Central, a private equity firm investing in agencies and tech service businesses. When he sold T3 to a private-equity group, he didn't ride off into the sunset. Instead, he crossed over to what he calls "the dark side," founding Superstep Capital. Now, he defines his mission as redefining what private equity looks like in the agency world by partnering with founders to scale the right way. In this episode, we'll discuss: Going all-in on the next wave before clients catch up. Why innovation should be treated as an expectation. Lessons on creating a leadership structure. Why differentiation still wins. Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources This episode is brought to you by Wix Studio: If you're leveling up your team and your client experience, your site builder should keep up too. That's why successful agencies use Wix Studio — built to adapt the way your agency does: AI-powered site mapping, responsive design, flexible workflows, and scalable CMS tools so you spend less on plugins and more on growth. Ready to design faster and smarter? Go to wix.com/studio to get started. Go All-In on the Next Wave Before Clients Catch Up Ben's family has been running T3 since he was born, so it made sense to him that he'd eventually end up in the agency world. Hence, he started his career working at Omnicom, learning from their biggest competitors, and was around when mobile apps became a thing after the launch of the iPhone. At Omnicom Ben saw how traditional holding companies were too slow to invest in mobile. He didn't hesitate to seize the opportunity that mobile presented. Frustrated, he took over T3 and bet big on the emerging mobile market. That bet paid off with marquee wins and explosive growth, scaling the agency to $50 million in revenue and around 300 employees. His advice for agency owners today echoes that same spirit: burn the boats. You can't half-commit to a new capability and expect to lead it. You can't expect clients to lead you there. If you want to own a new channel, whether it's AI, automation, voice, whatever's next, you have to invest ahead of demand and prove value before anyone asks. If you wait for client demand before you invest, it's already too late. Innovation Isn't a Slogan, It's an Expectation At T3, Ben created a culture where innovation wasn't just encouraged; it was an expectation. So they turned innovation into a measurable habit by creating an "Innovation Match" program where they matched a portion of a client's spend dollar-for-dollar on experimental projects. Clients got to share in the risk and the reward. Those projects became T3's biggest success stories and built a reputation for fearless creativity. T3 chose projects and built roadmaps alongside the clients. turning them into true partners in innovation. The coolest work the agency ever did ended up coming from that program. It even led to another venture project called T3 Ventures, where they invested in c-stage startups. It was all about surrounding his team with people who were doing the newest and coolest stuff and letting their clients see this. It worked much better to show innovation than to just talk about it. Innovation has to live in your budget, not your buzzwords. When your team sees that experimentation is backed by leadership, and even matched financially, they'll start bringing the bold ideas that set you apart. This" Innovation Match" model is a playbook for modern agencies trying to make innovation a repeatable, funded process. Leadership Has to Grow as Fast as the Agency Early on, Ben was a young CEO trying to manage instead of lead. He assumed people could read his mind and execute on his vision. That mistake caused turnover and frustration until he hit pause, clarified T3's mission, and re-aligned around a few focused areas: digital products, loyalty, and CRM. From there, he learned to build leadership in layers. Initially, he brought on a COO, which seemed like the next logical move; however, it wasn't the right cultural fit and complicated everything with the team. It wasn't about what his COO changed, it was how they did it… the entire team rejected this dynamic. Eventually, Ben was able to bring in a COO who simplified instead of complicating. It not only freed Ben to think creatively again and gave the agency room to scale, it gave him back his creative headspace. Agency Structure for Scale: Build Practice Leaders, Not Project Managers The other positive change at his agency was creating the "practice groups". Instead of spreading talent thin across random projects, they paired a portfolio lead with a subject-matter expert. Each duo owned a P&L and growth target. The result was deep expertise, repeatable wins, and new verticals that practically built themselves. Their restaurant and convenience-store niche exploded from 2 clients to 30 in record time. This model solves the scaling paradox of how to grow without sacrificing quality. When your experts own both excellence and profit, growth stops feeling chaotic. The last area they focused on was delivery, fighting to maintain quality as they did the newest thing. In the end, it came down to setting expectations and aligning with clients around what they were bringing to the table. As a result, quality went up. AI, Sales, and What's Next for Agency Growth On the investment side, Ben sees a lot of agencies struggling with hesitation and "no-decision" deals. AI has amplified expectations while compressing margins. Many clients now assume everything can be automated, expecting greater output for less cost. Thankfully, this trend has decreased, as clients were burned by this overreliance on AI. On the other hand, it's clear to Ben that agencies should and must be faster and more efficient, and agencies with a clear understanding of what they do and who they serve are not blindsighted by this new reality. His advice: AI isn't differentiation, it's amplification. The edge comes from how you apply it, not the tools themselves. Know your vertical, know your data, and connect AI to real business outcomes. The agencies that win are the ones that define how AI fits their process - not the other way around. Why Differentiation Still Wins in the AI Era The agencies and individuals winning right now aren't the ones with the fanciest tools or the most automation; they're the ones combining experience, curiosity, and creativity to use AI in smarter ways. Ben shares the story of an account manager who built her own workflows using AI to research verticals, anticipate objections, and walk into client meetings armed with strategic ideas that wowed executives. She wasn't a technologist, she was a strategist who understood her clients deeply and used AI as a force multiplier. That's the real edge in this new era. Tools are accessible to everyone, but insight and application are not. As Ben points out, it's your data, your intuition, and your industry expertise that make AI valuable. AI doesn't replace strategy, it rewards it. The agencies that know their data, their clients, and their niche will always have the edge. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.