Podcasts about your about

Planning Content of Your About and Contact Page - Review what we discussed last time - 3 things to improve on a submitted website - https://www.brentrobinsauthor.com/ - Example of a great contact page - https://www.elitefi.com.au/contact-us/ - Answer a question – Where do I go for help if I have a problem with my website? - Homework – write content for About Page and Contact Page Connect with Ivana at Websites 4 Small Business www.web4business.com.au www.linkedin.com/in/website-designer-sydney/ www.facebook.com/Websites4SmallBusiness

Your About page can be so much more than a place to share who you are and what you bring to your business, and we’re excited to share how! Every small business is unique, so every web design’s features will be unique, too. However, these 5 details could help you to approach your About page in a fresh, new way — and could help you to create a more elevated experience for your website’s visitors. Your About page can help visitors to get to know you and your business more deeply — and it can help you to establish your expertise, too! For custom brand design and Showit web design for small businesses, please visit With Grace and Gold: www.withgraceandgold.com For small business resources, mobile Lightroom presets, and continuing education for small businesses, please visit The Preset Market: www.thepresetmarket.com

Hey there podcast family, welcome to episode 57 of the Small Business Made Simple Podcast. Thank you for lending me your ears today – I know you have lots of choices, so I sincerely appreciate me being one of them! If you’re a first time listener, super super welcome, I am so pleased to have you here.  I am your host Jenn Donovan, and, it’s my job, via this podcast, social media and everywhere else actually, to make your business life simpler.  Business can be lonely and hard and complicated and it’s hardly ever easy, but it should be simple or at least simpler, so that’s my commitment you to on the Small Business Made Simple podcast! One way I help to make your life simpler is by having a group of like-minded business owners all in one stop.  To ask questions, get answers and enjoy the journey of business! If you haven’t joined the Like Minded Business Owners Facebook Group, then hope over there after this episode and join!  Simply search Like Minded Business Owners in Facebook or come to the show notes for the like.  Show notes are at www.socialmediaandmarketing.com.au/57 www.facebook.com/groups/LikeMindedBusinessOwners Today is all about that page on your website, that doesn’t get as much love and attention as I think it should or rather, I definitely know it should. Your About page is one of the most important web pages on your blog. Why? Because, if you get your About page right, it will help you build a strong brand and position yourself as the go-to expert in your industry. It took me hours to write my About Page. Lots and lots of research. I looked at what other people in my industry, and outside my industry did, what the people who I crush on have in their About pages, and how I could come across as “me” in a page. I wanted a visitor to read my About Me page and feel like they found a friend, maybe even a soul mate! I wanted them to know me, know my expertise, know my business core values and yes, even a little about me personally. I have an eighties style questionnaire on there as well – just for fun.  One of the questions is “what’s of your most embarrassing moments?” I can tell you hand on heart; I’ve never told anyone this (who didn’t come to my wedding anyway!). It’s SO embarrassing but it’s real, it’s me … and I know I’m not the only one who’s do it! AKA my favourite TV show Friends – if you read it, and you’re a friend’s fan, you’ll know what I mean! Like I said, I put hours into the creative writing of my About Me page. But there are SO many out there, that just simply slap a few paragraphs together, make it all about them, and call it an About Page. The funny thing about and About page – is that it isn’t really about YOU at all. It’s actually about your client or customer or prospect, and only a little about you! It’s showing them who you are, so that they can (a)         Know they are connecting with a human (b)        Find similarities in either what they are looking for or who they are That old H2H thing I’ve been crowing about for ages – human to human connection! So, let’s go over the elements that make up a good About page You position your authority in your industry. Once people read your About page, they should know EXACTLY what you do and who you did it for. Who is your who and what do you want to be famous for? These are the two questions you need to consistently ask yourself when you are planning out your About page. Writing this page isn’t the easiest thing to master, but it’s possible once you understand the essential elements that must be included. Ignore the Myths! Myth #1: Write only about yourself – Your About page doesn’t have to focus completely on you. Sure, it can include your personal story, but it’s wise to focus on how you solve a problem for your readers. Myth #2: Use minimal design – I agree with this, to an extent, for some professions. For example, if you’re a freelance writer, most of your target audience will be more interested in your words than whatever WordPress theme you’ve opted for. On the other hand, if you’re a web developer or graphics professional, you really have to make your About page attractive. The point is, don’t let these About page myths stop you from designing a page that’s right for your target market. Focus on people’s pain points and the solution that you can offer them. Unlike the homepage, the About page should be directed at using your own personal story and unique selling point (USP) to create a strong impact that drives leads. Make sure your readers can relate to your page and learn from it. On your About Page you should have: Headline: Every web page needs a headline, and your About page is no exception. Make it clear, simple and benefit driven! Supporting image: “A picture is worth a thousand words.” No matter how attractive and well-written your page is, if it’s nothing but text, you will lose a lot of potential customers. Don’t let that happen to you. Add an image to your About page that shows who you are and what you offer. It could be your own photo, a custom logo, a short video — you choose. With images, make sure they don’t slow your page down.  Load speeds count and if you want people to read your About page, it has to load quickly. Storytelling: Every successful About page is centred around the author’s story. After all, a lot has happened in their lives before they got to the current point in their online business. However, avoid excessive self-praise and don’t be boring. Call-to-action: Where do you send people after they have read your About page? Don’t leave it to chance; guide them with a call-to-action. I have heaps.  Connect with me on Instagram, join Like Minded Business Owners, get one of my freebies or send me a message.  Calls to action are SO important.  Make sure you have at least 1. Colour choice: Colours have a significant effect on people’s behaviour and buying decisions. When using colours, make sure that your About page is consistent with the rest of your branding so readers will identify with your site. Navigation and fonts: If you want your About page to be successful, people need to be able to find it and read it. Make sure that it’s an easy menu item to find in the navigation main menu. Now it doesn’t have to be called an About Page – you can get as creative as you like.  You can call it “Get to know Jenn” or “Who is Jenn” etc.  BUT if you’re going to get creative, make sure it’s obvious!  Sometimes we get a little too creative and the message is lost to the reader. Understanding the effect of words: You want your About page to build a connection with your target audience and influence their decision-making process. A great way to do that is by using a conversational tone and evoking emotion with the words that you choose. Finally, put the most important bit, first!  Above the fold is still in play when it comes to your About page – you still only have seconds to engage someone.  Make it count above the fold. As I said, my about me page took lots of research and lots of time and energy to design.  It’s not perfect, FAR from it – but I do think it’s a perfect representation of me.  The person you’ll get online, the person you’ll get offline and the person you’ll get on the phone if you call! It’s authentically me! So, here’s how it’s structured: (i)          Intro to me – my past to know and a little of why I do what I do.  (ii)         Brands I’ve worked with (showing expertise) (iii)        What I know for sure (sharing some of my experiences/thoughts/ideas around business) (iv)        My business core values – because I believe that people will do business with people whose values match their own (v)         Why me – why I’m a little different (vi)        What others say about me (testimonials) (vii)       80’s style quiz – letting my reader get to know me personally a little (including that embarrassing story!) (viii)      What to do know … me Calls to Action – CTAs – join this, listen here etc (ix)        Freebies – because who doesn’t like a freebie or two! (x)         Form to get in touch, and (xi)        My Instagram live feed – for good measure and a call to action to follow me on Instagram without saying “follow me!” So, let’s take some action. What does your About you page look like on your website?  Perhaps it needs some work, perhaps the messaging isn’t clear or perhaps it leaves the reader not sure who you are or what you do or how you can help them? Or maybe, it ALL about you and there’s no value in it for the reader Or maybe, it’s not about you at all – the reader can read it all and still have no idea who YOU are – not your brand but YOU, the human behind the brand. Now if you’re listened to all this and you don’t have an About Page on your website or maybe you don’t have a website, then all these points are more than relevant for your Facebook Business page, your Instagram profile or your LinkedIn profile. But, you can also make an About You page without a website! Just go to www.about.me and you can get your very own About Me free page set up.  You can put it at the bottom of your emails or a link in your social accounts – anywhere you can someone to know more, but there’s limited characters! But, that’s all for episode 56. I’ll be back next Thursday with another great episode to help you simplify your business in 2020.  If you’re enjoying this podcast, don’t forget to subscribe so you never miss an episode and share this with a friend.  If you’re still in gift giving mode, I’d love a rating and a review.  Those things are like gold for podcasters like me!  It would mean the world. PS – you can leave more than one rating and review – just saying! See you next week on the podcast for episode 57.  But in the meantime, I’d love to connect with you all on social – so let’s get social on social – I’m on all the platforms, so let’s do that! …….. and remember small business peeps, as my opening song says, there’s no point in dreaming small!      

This episode is the 7th in the series called Client Winning Coaching Websites. In past episodes, I’ve coveredwhat to do before you start your websitewhat exactly makes a website client-winning branding benefit statementsand an interview with the best web designer for coaches It’s worth listening to the whole series because we’ve been building up a clear picture of exactly what a client-winning coaching website looks and sounds like copy-wise.If you know your target audience well and have drilled down your niche, you can follow the series to create or improve your website so it attracts and pre-sells clients to work with you. If you know right now that your coaching website is not going to help you build the business you want full of ideal clients who pay you well, let’s have a Strategy Session. I’ll review your site and share my recommendations based on two decades of expertise about client-winning websites. If you’re stuck, reach out. One call can lift you out of confusion on any topic so you can surge forward. Writing Copy Is An Art And there is some science to it as well. I help my clients write all of their copy in my VIP program Coaching Business Breakthrough. And by the time we’ve finished their business foundation, they know how to write great copy on their own. It took me far longer to learn. When I started as a coach I had a lot of ideas about what made for good writing. Most of them came from school. And then, over the years, I had to slowly unlearn the stodgy rules in order to learn to write compelling copy. The kind of copy that inspires reading and taking action. Your ABOUT page is a critical part of your website. And the truth is, all web copy is important because in relatively few words you have to strategically plan for one effect … to inspire action. Copy does that through relevance and building trust. Not So Much About YouThere’s a temptation to talk a lot about yourself and coaching on this page but that won’t help you attract and enroll clients. When an ideal prospect lands on your website, you want them to feel totally at home and as if you are speaking directly to them. This is true for every page, even the ABOUT page. It’s actually less about you and more about them. People will go to the ABOUT page of your site when your other pages have made them curious. They want to know — can this person help me overcome my biggest challengeson the way to reaching my biggest goal? How you’ll answer that question might surprise you … Illustrate how well you understand them. They don’t want to read a CV. In fact, credentials are the last thing they care about. And that’s why those go last. Jump In and Write ItSo what do you write on your ABOUT page? Your story as it led to serving your audience. But tell it in a relatively ego-less way. I’m about to walk you through step by step how to write this copy. To make this easier for you to visua

If I asked you what you thought the most important page on any website what would you say? If you said your “About Me” Page you’d be a grand prize winner. Here’s why Your “About me” page is your opportunity to introduce yourself to the world online. Use it to share your accomplishments, your passions, your interests, your work history, special certifications and how you serve your ideal audience. It’s important that your “about me” is more than just a resume of professional qualifications do that and you’re missing a golden opportunity to let people know about you and what makes you tick In my experience, the biggest mistake we all make is using this vital piece of real estate solely as a resume Of course, you want to shout out your credentials but just listing your professional accomplishments is boring, it doesn’t set you apart from everybody else that offers the same thing as you. But when you share the things about you that bring you joy, the things you’re good at, your hobbies, interests, and talents humanizes you and makes you relatable. That’s what a good “about me” page does! Visit the show notes for a list of topics to inspire you as you flesh out your own "About me" page. If you enjoyed this episode and it inspired you in some way, I’d love to hear about it and know your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag me! @createaproneurpodcast I would also love if you subscribed to the podcast and left a review at http://getpaidforyourcreativity.com/itunespodcast I want to invite you to help contribute to this podcast by submitting a question for the Listener Question of the Week edition of Create A Proneur Podcast. All you have to do is go to http://getpaidforyourcreativity.com/QA and record a question (under 3 minutes or less) that could be featured on an upcoming episode! 2939

Looking to create a LinkedIn profile listen to this weeks episode. Key Takeaways Covered In The Podcast LinkedIn is the best platform to show professionalism. Air on the side of caution when it comes to your content such as your profile picture. A professional headshot is perfect. Remember to use your keywords on all social media, including your headline on your profile. For example, “content marketing” or “social media marketing.” For a killer “About” section, use this statement: o I work with [insert type of audience] who want to [what your audience wants to achieve]. I do this by [how you help them] and this means [the outcome for your audience]. Use your profile to explain as much about you as possible as it pertains to your business. Have you published any work? If so, add it. Have you volunteered with any organizations? If so, add it! Don’t forget to post on LinkedIn regularly just as you do with other platforms. You can post your blog posts, your podcasts and any other content about your business. Use your resources! Be sure to remain professional, even in how you write what you post. Do not use abbreviations. Explain yourself more. The one thing you need to remember above all else… LinkedIn is the perfect place to explain what you do in detail. Your audience wants to resonate with you. Your profile should relate to your audience to build connections by speaking to how you can help them achieve their goals. Highlights You Simply Can’t Miss Tip #1: Make sure you have a really great profile picture – 6:24 Tip #2: Use your headline to sell yourself and what you do – 8:48/li> Tip #3: Your “About” section should speak directly to your audience – 11:21 Tip #4: Fill in as many details as possible on your profile – 16:54 Tip #5: Post, post, post! – 18:57 Want the full transcript? Click to Download!

Welcome to the show! Today's episode covers what this show is about, who it's for, and what's in it for you, the roofing contractor. We will also discuss how I'm qualified to help roofing contractors like you build a more profitable roofing business. I'll give you insights into how I grew my roofing business, what has worked for me, and what hasn't worked. In short, my purpose for the show is to help you grow your business, make more money, and have more free time. In each episode, I'll share a simple and actionable Quick Business Tip that you can implement today! If you want to learn from the experiences AND the mistakes of others in the roofing business, then this show is for you. Let's get started! You don't want to miss this episode! What you'll hear in this episode: The WHAT, WHO, and WHY: I'll interview experts on topics you want to hear about I'll keep it short, so you can download and listen at your convenience I'll show you how to make small improvements every day and why you should learn from those who have been there and already done it I'll offer solutions to the problems you face What problems do you face? Roofing magazine conducted a survey of roofing contractors to find the TOP FIVE issues in running their businesses. Most likely, these are problems for you also: Qualified labor for your work force Lowball pricing and bidding wars Healthcare Government intervention and regulations Cash flow and financing Other topics we will address: Valuing your business and selling it for top dollar Getting more quality leads and selling more work Website conversion strategies How can I help you? I grew up in a family roofing business in Oakland, CA, but almost tanked the business when I took over for my dad The game-changer for me?  Hiring a business consultant with a business plan that worked The result? We helped save the business and make it extremely successful How vertigo and back trouble forced me to sell the company and retire Why I started a website, blog, and this podcast: to teach contractors what I know and stay connected to the industry and my colleagues My Quick Business Tip: Your prospects only care what's in it for them, so your About page is CRUCIAL! Let me show you why you should care: The About page is the 2nd most visited page on your website—a golden opportunity! You must use real and professionally-taken photos Every word should have a clear and meaningful purpose Give a clear call to action for every visitor to your site “Your About page is the virtual lobby of your business. Keep it clean and organized.” Resources:  www.theroofershow.com (Visit my website for information, tips, and great resources to help take your business to the next level!)    

Pastor Frankie Mazzapica's sermon "Your About to be Surprised!".

Pastor Frankie Mazzapica's sermon "Your About to be Surprised!".

Pastor Frankie Mazzapica's sermon "Your About to be Surprised!".

Pastor Frankie Mazzapica's sermon "Your About to be Surprised!".