The Roofer Show

Marketing is a common topic on The Roofer Coach for the simple reason that so many roofing contractors are doing it wrong. They hire agencies that don't produce the desired outcomes, throw money into futile efforts, or simply don't budget enough for the right kind of marketing. Today's show covers how to approach marketing to become “5-mile famous.” Join us to learn more!Elizabeth Lytle is with Contractor Dynamics, the roofing industry's leading marketing training company. Their marketing training program is exclusively focused on growth-minded roofing companies. They partner with business owners and companies to equip them to take control over their marketing to create predictable growth. What you'll hear in this episode Why a relationship with an ad agency doesn't work for roofing contractors: “YOU need to steer that ship!” Why in-house marketing allows for more clarity, transparency, and tracking the numbers How to get started with a marketing program through Contractor Dynamics Why a business owner has to take extreme ownership of their marketing How to identify your ideal client avatar, find out where he/she hangs out, and follow up with your messaging (John explains how he has done this in his rebranding process.) Why success happens when the marketing team and sales team are collaborating Why you should be marketing all year long and always align with your core values How to begin with a marketing budget How to focus on differentiating your business and demonstrating your value How to be “5-mile famous”ResourcesCheck out our YouTube channel and be sure to subscribe:https://www.youtube.com/@DaveSullivanRooferShowSet up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-callInterested in learning more about our 1-on-1 coaching, mastermind groups, or fractional CFO services? Email me or send me a text at (510) 612-1450.No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors: https://theroofershow.com/planThe Roofer Show's Vetted SponsorsHave RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month's service: http://get.ruby.com/roofershow.SMA Support Services fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant services. Explore what a virtual assistant can do for your contracting business. Let SMA do the hiring, training, and onboarding. Check out SMA Support Services! (Tell them Dave sent you.)Automate your follow-up process and close more sales with ProLine. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month's service!

In this episode, Dave Sullivan and John DeLaurier speak with Scott TeBay from Rain Stoppers Roofing. They discuss strategies for scaling roofing businesses, emphasizing the importance of systems, processes, and market understanding. Scott shares his experience with financial training and innovative canvassing techniques, while John highlights the critical role of financing in increasing sales. They highlight the significance of education, technology, and continuous learning for contractors aiming to grow their businesses and navigate market challenges effectively. This episode is packed with valuable lessons on the role of financing in the roofing industry. Scott and John DeLaurier discuss the gap many contractors face in understanding financing options. With programs like ImproveFi simplifying the process, they've seen a significant increase in financed projects. As roofing costs rise, having a solid financing strategy is crucial. If you're struggling with selling financing, this discussion is a must-listen!What you'll hear in this episode:Strategies for scaling roofing businessesImportance of systems and processes in business growthChallenges faced by contractors in the roofing industryRole of technology in enhancing operational efficiencySignificance of financial planning and understanding financing optionsEffective lead generation techniques and innovative canvassing methodsBuilding and managing a successful sales teamCompensation structures and their impact on sales performanceImportance of company culture and employee supportConnect with Dave and John:Check out our YouTube channel and be sure to subscribe:https://www.youtube.com/@DaveSullivanRooferShowSet up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-callInterested in learning more about our 1-on-1 coaching, mastermind groups, or fractional CFO services? Email me or send me a text at (510) 612-1450.No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors: https://theroofershow.com/planThe Roofer Show's Vetted SponsorsHave RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month's service: http://get.ruby.com/roofershow.SMA Support Services fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant services. Explore what a virtual assistant can do for your contracting business. Let SMA do the hiring, training, and onboarding. Check out SMA Support Services! (Tell them Dave sent you.)Automate your follow-up process and close more sales with ProLine. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month's service!Connect with Scott Tebay and Rainstoppers RoofingRainstoppers RoofingEmail Scott! scott@rainstoppersroofing.comGive Scott a Call! (740) 434-7127

We have an exciting episode for you that you will want to catch! Today, we discuss the importance of effective communication in the roofing industry with AnneMarie Grisham, VP of Sales and Partnerships at Ruby. You'll hear why it is a necessity for contractors to answer their phones promptly to improve customer service and drive sales. AnneMarie explains how Ruby's chat and reception services can help contractors manage phone calls and enhance customer interactions. We also discuss the detrimental effects of missed calls and explore how Ruby's services can capture leads, streamline communication, and support business growth.Be sure to tune in!What you'll hear in this episode:The critical need for contractors to answer their phones to enhance customer serviceHow Ruby's chat and reception services designed to assist roofing contractors with customer interactionsDifficulties contractors face when managing phone calls while working on roofsWhy missed calls lead to negative reviewsCustomer touchpoints and the significance of the first phone callHigh costs of acquiring customers and the importance of converting calls into appointmentsWhy impressions are crucial for building trust with potential clientsThe stress relief Ruby's services provide Explanation of how a typical call is handled by Ruby's receptionistsDave highlights how many prospects call after hours, emphasizing the need for constant coverage.The need for contractors to maintain focus on tasks without phone distractionsComparison of the cost of hiring in-house staff versus utilizing Ruby's services for call managementDave emphasizes the importance of a business audit and planning for the upcoming year and the need for strong processes in sales, operations, and financial management.Resources:Special Offer! Call Ruby (866) 613-1332 and Mention The Roofer Show…or Tell them Dave sent you for a special discount!Connect with Dave and John:Check out our YouTube channel and be sure to subscribe:https://www.youtube.com/@DaveSullivanRooferShowSet up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-callInterested in learning more about our 1-on-1 coaching, mastermind groups, or fractional CFO services? Email me or send me a text at (510) 612-1450.No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors: https://theroofershow.com/planThe Roofer Show's Vetted SponsorsHave RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month's service: http://get.ruby.com/roofershow.SMA Support Services fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant services. Explore what a virtual assistant can do for your contracting business. Let SMA do the hiring, training, and onboarding. Check out SMA Support Services! (Tell them Dave sent you.)Automate your follow-up process and close more sales with ProLine. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your...

As we head into the holiday season, we must acknowledge that 2024 is almost over. Have you hit your goals? Did you have specific, written goals? What went right and what went wrong? Dave Sullivan and John DeLaurier discuss strategies for higher profits by breaking down John's business goals at Peach State Roofing, along with how he's planning now for 2025. If you're feeling stuck and don't know how to move forward, this show is for you!What you'll hear in this episode:John's perspective on where he is right now in identifying strengths and weaknesses“This is the time to work ON your business.”Having success with a higher close rate and fewer leadsFinding balance with your three-legged stoolSales depend on converted leads, which depend on your website.John's tips for a great website that stands out“Big revenue doesn't mean big profits.”Niching down is the wisest action.Three specific videos every roofer should have on their websiteCommon questions roofing customers askLower your customer acquisition cost.Guard against profit slippages that are costing you BIG.A virtual assistant can make a huge difference in the customer experience.5-star reviews mean everything!5 components of business success: admin, accounting, marketing, sales, and productionKnow your numbers—and understand what they mean!The bottom line: “Do the basics to balance your three-legged stool: sell work, do work, and keep score.”Resources:Connect with Dave and John:Check out our YouTube channel and be sure to subscribe:https://www.youtube.com/@DaveSullivanRooferShowSet up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-callInterested in learning more about our 1-on-1 coaching, mastermind groups, or fractional CFO services? Email me or send me a text at (510) 612-1450.No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors: https://theroofershow.com/planThe Roofer Show's Vetted SponsorsHave RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month's service: http://get.ruby.com/roofershow.SMA Support Services fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant services. Explore what a virtual assistant can do for your contracting business. Let SMA do the hiring, training, and onboarding. Check out SMA Support Services! (Tell them Dave sent you.)Automate your follow-up process and close more sales with ProLine. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month's service!

Have you considered what a virtual assistant can do for your roofing business? If you aren't sure how the process works or what the specific benefits are, today's show lays it all out for you. Dave and John are joined by Adam Patterson of SMA Support, which provides an amazing service that is crucial to the success of many contractors. They hire, train, and provide VAs to help improve your business process and run the nuts and bolts of your business as dedicated team members. Join us to learn more!What you'll hear in this episode:John's testimonial about what a VA can do for your roofing business (Check out Episode 373: Everything You Need to Know About Virtual Assistants with Chris Diroll.)Adam's path from consulting and private equity to SMA SupportBuilding a business of value by taking advantage of outsourcing opportunitiesIdentify the WHY of your businessAchieving your goals in an affordable, efficient way with a VACharacteristics of an engaged employee—like an SMA Support VAEliminate the struggle and potential mistakes in the hiring process by employing a VARepeatability structure, decision mapping, and nesting: how an SMA Support VA gets it doneJohn's perspective of Kathleen's valuable role as the VA for Peach State RoofingNo time to train a VA? SMA takes care of that!Adam's take on managing people and offering incremental bonuses to exceptional VAsThe role of a VA in getting reviews, getting faster payments, and providing excellent customer serviceWhat can a VA do for you? You, the business owner, can spend less time each week in “the drudge zone.”Adam's view of what's going on right now in the private equity worldResources:Connect with Adam Patterson and SMA Support:WebsiteConnect with Dave and John:Check out our YouTube channel and be sure to subscribe:https://www.youtube.com/@DaveSullivanRooferShowSet up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-callInterested in learning more about our 1-on-1 coaching, mastermind groups, or fractional CFO services? Email me or send me a text at (510) 612-1450.No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors: https://theroofershow.com/planThe Roofer Show's Vetted SponsorsHave RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month's service: http://get.ruby.com/roofershow.SMA Support Services fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant services. Explore what a virtual assistant can do for your contracting business. Let SMA do the hiring, training, and onboarding. Check out SMA Support Services! (Tell them Dave sent you.)Automate your follow-up process and close more sales with ProLine. Get started for FREE at

ResourcesCheck out our YouTube channel and be sure to subscribe:https://www.youtube.com/@DaveSullivanRooferShowSet up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-callInterested in learning more about our 1-on-1 coaching, mastermind groups, or fractional CFO services? Email me or send me a text at (510) 612-1450.No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors: https://theroofershow.com/planThe Roofer Show's Vetted SponsorsHave RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month's service: http://get.ruby.com/roofershow.SMA Support Services fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant services. Explore what a virtual assistant can do for your contracting business. Let SMA do the hiring, training, and onboarding. Check out SMA Support Services! (Tell them Dave sent you.)Automate your follow-up process and close more sales with ProLine. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month's service!

Believe it or not, we are in the fourth quarter of 2024. What are you doing to finish strong? Intoday's episode, we take a look at end-of-year tax strategies that can set you up for successand increase the revenue you keep. We also check in with John DeLaurier in Georgia about hisprocess after a big storm. Join us to learn more!What you'll hear in this episode:● A check-in with John and his plan of action after a big storm like Hurricane Helene● From John: perspectives on “speed to lead” and leads from Yelp, Thumbtack, and LSA(local service ads)● Why John doesn't like insurance jobs● A breakdown of “revenue per capita”–and what it really means for profitability● Understanding net profit at the end of each job● “Every lead is costing you money. You have to understand what that cost is.”● You have to have a plan!● Tax advantages for contractors–plan ahead and get professional help!● Using money wisely to buy real estate, company vehicles, and marketing before the endof the year● Your business plan for 2025: Do it now!● Thoughts on hiring and firing to keep a lean machine at your businessResourcesCheck out our YouTube channel and be sure to subscribe:https://www.youtube.com/@DaveSullivanRooferShowSet up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-callInterested in learning more about our 1-on-1 coaching, mastermind groups, or fractional CFO services? Email me or send me a text at (510) 612-1450.No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors: https://theroofershow.com/planThe Roofer Show's Vetted SponsorsHave RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month's service: http://get.ruby.com/roofershow.SMA Support Services fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant services. Explore what a virtual assistant can do for your contracting business. Let SMA do the hiring, training, and onboarding. Check out SMA Support Services! (Tell them Dave sent you.)Automate your follow-up process and close more sales with ProLine. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month's service!

The #1 problem in the roofing industry today affects both large and small businesses. The issue of finding A-players (and keeping them) is a huge struggle for most contractors. If you can't afford an HR department for your business, what are you supposed to do? Today's show has the answer! Join Dave and his guest as they tackle this major obstacle with workable solutions that can work for every roofing business. Paul Sanneman founded Contractor Staffing Source, the world's largest recruiting company that works exclusively with residential and commercial construction companies. They take the burden of staffing your business off your shoulders so you can focus on building and creating, the work that you do best. Paul is also the founder of Dream Business Coaching, and as one of the leading business consultants in the US, has dedicated his life to coaching. What you'll hear in this episode:Paul's background as a coach for 50 yearsA breakdown of the work of Contractor Staffing SourceSteps to find A-players for your business:Write a killer job ad.Post your job ad everywhere.Respond immediately. “Speed to lead.”Filter applicants with assessments, screenings, background checks, and references.Have an onboarding process that works. “If you can't find good people, you probably suck at writing job ads.”Paul's example of using ChatGPT to write a job adPaul's example of the assessment Contractor Staffing Source usesThe function of an applicant tracking system (APS)“WHO they are is way more important than WHAT they know. We can fix WHAT they know, but we can't fix WHO they are.”Why it pays to hire a company like Contractor Staffing Source to do your HR work for youConnect with Paul Sanneman and Contractor Staffing Source:Website, Email, and 415-599-9006ResourcesCheck out our YouTube channel and be sure to subscribe:https://www.youtube.com/@DaveSullivanRooferShowSet up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-callInterested in learning more about our 1-on-1 coaching, mastermind groups, or fractional CFO services? Email me or send me a text at (510) 612-1450.No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors: https://theroofershow.com/planThe Roofer Show's Vetted SponsorsHave RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month's service: http://get.ruby.com/roofershow.SMA Support Services fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant services. Explore what a virtual assistant can do for your contracting business. Let SMA do the hiring, training, and onboarding. Check out SMA Support Services!...

ResourcesCheck out our YouTube channel and be sure to subscribe:https://www.youtube.com/@DaveSullivanRooferShowSet up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-callInterested in learning more about our 1-on-1 coaching, mastermind groups, or fractional CFO services? Email me or send me a text at (510) 612-1450.No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors: https://theroofershow.com/planThe Roofer Show's Vetted SponsorsHave RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month's service: http://get.ruby.com/roofershow.SMA Support Services fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant services. Explore what a virtual assistant can do for your contracting business. Let SMA do the hiring, training, and onboarding. Check out SMA Support Services! (Tell them Dave sent you.)Automate your follow-up process and close more sales with ProLine. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month's service!

What is the #1 question from homeowners regarding the roofing industry? “How much is my roof going to cost?” The team at Roofle has developed a powerful price quoting tool called Roof Quote PRO that can enhance your customer service in every way. Times are changing in the roofing industry, and old-school methods don't work with today's consumers. Join us to learn more about this cutting-edge technology that is available now!Mike Goldenstein, the Chief Revenue Officer at Roofle, joins Dave and John. Mike logged over 30 years in every aspect of the roofing industry before joining Roofle last year. He explains how Roof Quote PRO is changing everything in the customer experience around getting a new roof and why Roofle remains committed to innovation and simplicity in everything they do.What you'll hear in this episode:How things are changing rapidly in the roofing industry and requiring a mindset shift from roofing contractorsHow Roof Quote PRO works like no other tool in the roofing industryHow to give the customer a great experience with Roof Quote PROJohn's perspective as a roofing business owner about how Roof Quote PRO solves problems and helps his business in various waysWhy customers trust a roofing business more if you are transparent with your priceWhy price is just one of the pillars that customers consider in the value their roofing contractor can bring themHow Roof Quote PRO can be a tool to connect roofing contractors to local realtors for additional leadsWhat Mike sees in lead magnets that actually workWhy the Roofle team is committed to making Roof Quote PRO “always innovative and profoundly simple”Mike's overview of the new features in Roof Quote PRO that will enhance the customer experienceResourcesConnect with Mike and Roofle: Website, Instagram, Facebook, and LinkedInCheck out our YouTube channel and be sure to subscribe:https://www.youtube.com/@DaveSullivanRooferShowSet up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-callInterested in learning more about our 1-on-1 coaching, mastermind groups, or fractional CFO services? Email me or send me a text at (510) 612-1450.No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors: https://theroofershow.com/planThe Roofer Show's Vetted SponsorsHave RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month's service: http://get.ruby.com/roofershow.SMA Support Services fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant services. Explore what a virtual assistant can do for your contracting business. Let SMA do the hiring, training, and onboarding. Check out SMA Support Services! (Tell them Dave sent you.)Automate your follow-up process...

Resources:Check out our YouTube channel and be sure to subscribe:https://www.youtube.com/@DaveSullivanRooferShowSet up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-callInterested in learning more about our 1-on-1 coaching, mastermind groups, or fractional CFO services? Email me or send me a text at (510) 612-1450.No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors: https://theroofershow.com/planThe Roofer Show's Vetted SponsorsHave RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month's service: http://get.ruby.com/roofershow.SMA Support Services fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant services. Explore what a virtual assistant can do for your contracting business. Let SMA do the hiring, training, and onboarding. Check out SMA Support Services! (Tell them Dave sent you.)Automate your follow-up process and close more sales with ProLine. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month's service!

What is your customer acquisition cost? What it's costing you to acquire each customer is probably way more than you think! Reduced customer acquisition costs would mean more profitability for your business, which is a win-win for your bottom line. In this episode, Dave and his guest discuss improving your close rate, focusing on better quality leads, and a sure way to get more referrals. Join us to learn more!Brad Akers from Brad Grows Businesses developed The Built Right program to create scalable systems around sales and marketing for roofers and other home service professionals. His mission is to provide expert consulting and marketing services with a customized growth plan for each client. What you'll hear in this episode:Brad's background story: how he learned business and marketing through a hands-on approach to entrepreneurshipThe #1 problem for small contractors in getting the right leads: not focusing on quality conversationsUnderstanding a true lead–and what it costs to get a true customer“Developing better sales skills may be solving for the wrong problem.”Understanding the “control panel” in your business and which knobs and levers to turn for the desired resultsA look at ad spend, SEO, Google ads, and where your marketing dollars are really goingWhat is each qualified lead actually costing you? (Hint: Your estimated closing rate is probably WAY off!)Brad explains the concept of compounding.Brad's process in generating three additional appointments from every jobThe benefits of compounding are maximized by providing a great customer experience and offering amazing rewards for referral partners.Follow the process!An overview of Brad's program, The Built Right Contractor, along with group masterminds and one-on-one servicesResources:Connect with Brad Akers: Website, The Built Right Contractor, and 832-275-0581 Check out our YouTube channel and be sure to subscribe:https://www.youtube.com/@DaveSullivanRooferShowSet up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-callInterested in learning more about our 1-on-1 coaching, mastermind groups, or fractional CFO services? Email me or send me a text at (510) 612-1450.No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors: https://theroofershow.com/planThe Roofer Show's Vetted SponsorsHave RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month's service: http://get.ruby.com/roofershow.SMA Support Services fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant services. Explore what a virtual assistant can do for your contracting business. Let SMA do the hiring, training, and onboarding. Check out SMA Support Services! (Tell them Dave sent...

If you've ever spent any time thinking about retiring or any other reason for why you might sell your business somewhere down the line, don't miss today's show!My guest, David Lupberger, helps contractors with strategies in exit planning when they're thinking about selling their businesses. There's a lot that goes into this planning, and that is what we're going to get into today.David is not only a business coach, but he's also the owner of Remodel Force, an author, and he currently writes a monthly column for Qualified Remodeler magazine. He is a friend of mine and a fellow member of an amazing Mastermind group. What you'll hear in this episode:When most business owners walk out the door, the value of that business walks with them because their businesses depended on their participation, their knowledge, and their experience.According to David, your real job is to work yourself out of day-to-day-operations, because the long-term goal is that the company works as well and creates revenue as well without you as it does with you.You create equity, a transferable asset, when you have a company and people that can continue when you're not in the day-to-day operations.David addresses the “value” of a company.Preparing to leave can take years, and involves contingency planning.Three things to consider regarding the end purpose of your business:When do I want to transition out of day-to-day?If I'm replacing myself, which will usually increase overhead costs:Do I have a financial foundation in place to deal with that overhead?How will I increase revenue to pay for that additional overhead?Am I able to identify a successor?With exit planning, allow for a minimum of five years, and realistically seven to eight years.David explains the rewarding and transferring of equity concept.David drills down into various contingency scenarios and explains why having backup plans is so vital.Resources:Connect with John DeLaurier: Peach Roofing and LinkedInSet up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-callInterested in learning more about our 1-on-1 coaching, our mastermind groups, or our fractional professional services? Email me at dave@theroofercoach.com. or text me at (510) 612-1450.No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors https://theroofershow.com/plan.Vetted Sponsors Of The Roofer ShowHave RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month's service: http://get.ruby.com/theroofercoach.Automate your Follow-Up and close more sales with ProLine. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month's service!Our newest sponsor, SMA Support Services, fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant and call center services. Explore what a virtual assistant can do for your contracting business. Check out SMA Support Services!

Is the roofing business headed for a recession? We are seeing a real drop off in leads, and it's been a crazy year for contractors. You should be recession-proofing your business, but, in reality, you need to have a strong foundation to weather ANY storm. If you do the work upfront to build that strong foundation, you'll not only survive but thrive in the face of a downturn. Listen as Dave and John discuss this topic and give their best tips to help you weather the storm and come out on top!What you'll hear in this episode:John's take on 2024 and essential KPIsPut the pedal down on marketing with social media opportunities and good hashtags.Get aggressive with door hangers and postcards.“Small guys will stay small without a marketing strategy.”Don't put your head in the sand!Be unique and differentiate yourself among your competitors.KNOW your numbers! Run your business by the numbers!Rely on your CRM.How Dave and John are working with contractors to help them thriveJohn's perspective on what drives his business forwardYour profit margin should be at least 40%!The importance of a solid follow-up process to survive AND thriveThe value of coaching, podcasts, mentors, and mastermind groupsResources:Connect with John DeLaurier: Peach State Roofing and LinkedInSet up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-callInterested in learning more about our 1-on-1 coaching, our mastermind groups, or our fractional professional services? Email me at dave@theroofercoach.com. or text me at (510) 612-1450.No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors https://theroofershow.com/plan.Vetted Sponsors Of The Roofer ShowHave RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month's service: http://get.ruby.com/theroofercoach.Automate your Follow-Up and close more sales with ProLine. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month's service!Our newest sponsor, SMA Support Services, fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant and call center services. Explore what a virtual assistant can do for your contracting business. Check out SMA Support Services! (Tell them Dave and John sent you.)

Today's show answers the #1 question in Facebook roofing groups. Everyone has an opinion about CRMs, but who can you trust? Join Dave Sullivan, John DeLaurier, and their guest, Scott Tebay as they tackle the big question: “What's the best CRM for roofers?”Scott Tebay is the owner/operator of Rainstoppers Roofing, and he's been in the construction industry for almost 20 years. Scott is committed to providing 5-star service to every customer by being professional, responsive, and courteous at every step of the roofing process. Scott hosts the Small Town Roofer Podcast and lives with his wife and two young sons in Marietta, Ohio. What you'll hear in this episode:Understand the WHY of a CRM in light of your entire sales processThe best question to ask: “What problems do I have that I need to solve with a piece of software?”What is a CRM—and why do I need one?What is most important in a CRM?The key that is missing in most CRMs is the communication tool that builds the know, like, and trust factor.Scott's perspective on eliminating company phones for his employeesAccountability for every single team member through a CRMJohn's perspective on the advantages of ProLine regarding speed to lead, customized proposals, and 5-star reviewsAutomated follow-ups let the customer know that you want to work with them. Automations work!Your CRM can help track your KPIs.Scott's take on how a CRM performs a sales manager role for his companyResources:Connect with Scott Tebay: Website, Email, and the Small Town Roofer PodcastSchedule a demo with ProLine!Connect with John DeLaurier: Peach State Roofing and LinkedInSet up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-callInterested in learning more about our 1-on-1 coaching, our mastermind groups, or our fractional professional services? Email me at dave@theroofercoach.com. or text me at (510) 612-1450.No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors https://theroofershow.com/plan.Vetted Sponsors Of The Roofer ShowHave RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month's service: http://get.ruby.com/theroofercoach.Automate your Follow-Up and close more sales with ProLine. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month's service!Our newest...

Have you considered what a virtual assistant can do for your roofing business? If you aren't sure how the process works or what the specific benefits are, today's show lays it all out for you. Dave and John are joined by Adam Patterson of SMA Support, which provides an amazing service that is crucial to the success of many contractors. They hire, train, and provide VAs to help improve your business process and run the nuts and bolts of your business as dedicated team members. Join us to learn more!What you'll hear in this episode:John's testimonial about what a VA can do for your roofing business (Check out Episode 373: Everything You Need to Know About Virtual Assistants with Chris Diroll.)Adam's path from consulting and private equity to SMA SupportBuilding a business of value by taking advantage of outsourcing opportunitiesIdentify the WHY of your businessAchieving your goals in an affordable, efficient way with a VACharacteristics of an engaged employee—like an SMA Support VAEliminate the struggle and potential mistakes in the hiring process by employing a VARepeatability structure, decision mapping, and nesting: how an SMA Support VA gets it doneJohn's perspective of Kathleen's valuable role as the VA for Peach State RoofingNo time to train a VA? SMA takes care of that!Adam's take on managing people and offering incremental bonuses to exceptional VAsThe role of a VA in getting reviews, getting faster payments, and providing excellent customer serviceWhat can a VA do for you? You, the business owner, can spend less time each week in “the drudge zone.”Adam's view of what's going on right now in the private equity worldResources:Connect with Adam Patterson and SMA Support: WebsiteConnect with John DeLaurier: Peach State Roofing and LinkedInSet up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-callInterested in learning more about our 1-on-1 coaching, our mastermind groups, or our fractional professional services? Email me at dave@theroofercoach.com. or text me at (510) 612-1450.No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors https://theroofershow.com/plan.Vetted Sponsors Of The Roofer ShowHave RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month's service: http://get.ruby.com/theroofercoach.Automate your Follow-Up and close more sales with ProLine. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month's service!Our newest sponsor, SMA Support Services, fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant and call center services. Explore what a virtual assistant can do...

What You'll Hear in this EpisodeIn this episode, Dave emphasizes the importance of a mid-year business review to ensure your roofing business stays on track for profitability.The key takeaway is understanding your financial statements and knowing your numbers, which is crucial for making informed decisions and maintaining profitability.Dave shares a step-by-step approach to evaluating your business, covering areas like sales processes, production efficiency, and financial scorekeeping.He also highlights the importance of having a well-organized bookkeeping system tailored for construction and roofing businesses.The episode ends with actionable advice on setting priorities and focusing on the "one thing" that will move your business forward.ResourcesConnect with John DeLaurier: Peach State Roofing and LinkedInSet up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-callInterested in learning more about our 1-on-1 coaching, our mastermind groups, or our fractional professional services? Email me at dave@theroofercoach.com. or text me at (510) 612-1450.No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors https://theroofershow.com/plan.Vetted Sponsors Of The Roofer ShowHave RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month's service: http://get.ruby.com/theroofercoach.Automate your Follow-Up and close more sales with ProLine. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month's service!Our newest sponsor, SMA Support Services, fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant and call center services. Explore what a virtual assistant can do for your contracting business. Check out SMA Support Services! (Tell them Dave and John sent you.)

This Is The Problem With Roofing Contractor Facebook Groups. ResourcesSet up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-callInterested in learning more about our 1-on-1 coaching, our mastermind groups, or our fractional professional services? Email me at dave@theroofercoach.com. or text me at (510) 612-1450.No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors https://theroofershow.com/plan.Vetted Sponsors Of The Roofer ShowHave RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month's service: http://get.ruby.com/theroofercoach.Automate your Follow-Up and close more sales with ProLine. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month's service!Our newest sponsor, SMA Support Services, fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant and call center services. Explore what a virtual assistant can do for your contracting business. Check out SMA Support Services! (Tell them Dave and John sent you.)

You've heard it from Dave over and over: “If you can't take your family on a two-week vacation without having your business fall apart, you don't have a business. You have a JOB.” Vacation is the name of the game for today's show. Dave is on vacation, John DeLaurier just returned from vacation, and Scott Tebay is currently on a three-week road trip vacation with his family. How do these guys take extended vacations and still run a profitable business? Let's find out in today's episode!Scott Tebay is the owner/operator of Rainstoppers Roofing, and he's been in the construction industry for almost 20 years. Scott is committed to providing 5-star service to every customer by being professional, responsive, and courteous at every step of the roofing process. Scott hosts the Small Town Roofer Podcast and lives with his wife and two young sons in Marietta, Ohio. What you'll hear in this episode:Scott's commitment to family vacations (This time it's a three-week road trip in a motorhome up the east coast of the US.)The benefits of a roofing mastermind group: perspectives from John and ScottThoughts on a tough, slow year that has seen recent optimistic growth because of the changing political climateScott's background and the WHY that keeps him going each dayA change in Scott's destination—from $100 million goals to $7 million and a satisfying lifestyleJohn's perspective on his WHY and his priorities for his family and his team in the roofing worldFrom Scott and John: perspectives on building the lifestyle of their dreams with a solid team, a profitable sales/production process, and a good CRM (They both recommend ProLine.)Issues with crews that need a project manager to “babysit” them (There is a better way with ProLine and CompanyCam!)Advice from John and ScottResources:Connect with Scott Tebay: Website, Email, and the Small Town Roofer PodcastConnect with John DeLaurier: Peach State Roofing and LinkedInSet up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-callInterested in learning more about our 1-on-1 coaching, our mastermind groups, or our fractional professional services? Email me at dave@theroofercoach.com. or text me at (510) 612-1450.No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors https://theroofershow.com/plan.Vetted Sponsors Of The Roofer ShowHave RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month's service:

We have a little different setup today as both John DeLaurier and I are on vacation. Since I can do the podcast from anywhere in the world, I'm handling things on my own with a great interview with Aaron Hockel of AltaVista Strategic Partners. He shares his wisdom and expertise about marketing in today's shaky economy. Roofing leads are dropping off, and we've got to know what works and what doesn't in today's market. Join us to learn more about how you can get a bigger piece of the pie! What you'll hear in this episode:A quick overview of the services available for roofers at AltaVistaAaron's perspective on the slowing roofing market in 2024Financing is a huge issue for roofers in today's economy.“The pie is getting smaller. Every piece is more expensive and more valuable to a roofing business.”Aaron's tips for a great website: homepage, About page, and service pagesBranding starts with your website homepage!The ROI in hiring a photographer for your website photos (vs. using stock photos) is phenomenal!Aaron's perspective on merging businesses for maximum SEORoofers care more about LEADS than CLICKS!Understanding the value of Google My BusinessReviews are critically important to your roofing business!Aaron's thoughts about location, proximity, directory citations, prominence (reviews), data pins, and social media contentReverse engineering to figure out how many leads you need to hit your sales goalsResources:Connect with Aaron Hockel and AltaVista: Website, Email, and LinkedIn Set up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-callInterested in learning more about our 1-on-1 coaching, our mastermind groups, or our fractional professional services? Email me at dave@theroofercoach.com. or text me at (510) 612-1450.No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors https://theroofershow.com/plan.

Welcome to another great episode of The Roofer Coach! We have a great topic for you today as Dave and John discuss the best sales process you can use in 2024. This topic comes up often in our mastermind group, and we think a deeper look will be helpful for our listeners. Learn how a better sales process will help you close more deals and increase your profit margins. Join us to learn more! What you'll hear in this episode: How a coach will help you implement a better sales process and stay on track to meet your goals What to know about the effort and cost of acquiring a customer (Hint: your customer acquisition cost is probably WAY more than you think it is!) What to know about getting customer reviews and posting content to build your online presence Why you should offer only 1-2 services (You can't do everything and stand out in the roofing industry.) Why having a great website is the foundation of your sales process How to know what your customer really wants Steps in the best sales process: Make it easy for your prospect to schedule an appointment and get the information they want. (Automation from Roof Quote Pro and Company Cam make it easier!) Do the inspection and have all your pre-qualifications completed ahead of time–before you even go look at their roof. Present the proposal. (John includes “hero” pages, his company story, and information about the customer journey, pricing, options, etc. All of these things help to build trust.) Have follow-up processes set up for every customer, whether they buy now or not. Why you must show differentiators at EVERY step of the sales process to stand out from your competitorsResources:You can also watch the show on Youtube at https://youtu.be/BLS7OxT8rPQ.Set up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-callInterested in learning more about our 1-on-1 coaching, our mastermind groups, or our fractional professional services? Email me at dave@theroofercoach.com. or text me at (510) 612-1450.No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors https://theroofershow.com/plan.Vetted Sponsors Of The Roofer ShowHave RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month's service: http://get.ruby.com/theroofercoach.Automate your Follow-Up and close more sales with ProLine. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month's service!Our newest sponsor, SMA Support Services, fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant and call center services. Explore what a virtual assistant can do for your contracting business. Check out SMA Support Services! (Tell them Dave and John sent...

I'm building on last week's show, Episode 386, about the “halftime” or mid-year review in your business. It's time to gear up for the 2nd half, run out of the locker room, and kick some ass! If we know the score (our numbers), we can make adjustments, formulate a game plan, and come out to WIN. This episode is about building a strong foundation to withstand the many downturns of the roofing business. Join me to learn more!What you'll hear in this episode:Know your KPIs! (sales, gross profit margin, cash flow, etc.)The rule for owner's pay: take home 10% of sales ($2 million in sales = $200k for you)Other accounts you need: savings, retirement, kids' college fund, life insurance, disability insurance, etc.)A good CPA should reduce your taxes!Don't confuse gross profit and net profit!“Profit is for sanity, and cash is reality.”Understand your monthly financial statements.Construction accounting is set up differently than other businesses because of job costs.The strength of your business is found in three reports: your P&L report, balance sheet, and cash flow analysis (We offer Fractional CFO services! Email Dave: dave@theroofercoach.com.)Your business should be a no-scale zone.Need to make more profit? Cut your overhead, lean up your business, and look to outsource tasks.Your marketing budget should be 5% of your sales; you need a good website that converts, SEO, GMB page, review process, and brand visibility.Resources:Set up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-callInterested in learning more about our 1-on-1 coaching, our mastermind groups, or our fractional professional services? Email me at dave@theroofercoach.com. or text me at (510) 612-1450.No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors https://theroofershow.com/plan.Vetted Sponsors Of The Roofer ShowHave RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month's service: http://get.ruby.com/theroofercoach.Automate your Follow-Up and close more sales with ProLine. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month's service!Our newest sponsor, SMA Support Services, fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant and call center services. Explore what a virtual assistant can do for your contracting business. Check out SMA Support Services! (Tell them Dave and John sent you.)

Tune in to hear expert tips for a profitable second half of the year in your roofing business!Resources:Set up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-callInterested in learning more about our 1-on-1 coaching, our mastermind groups, or our fractional professional services? Email me at dave@theroofercoach.com. or send me a text at (510) 612-1450.No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors https://theroofershow.com/plan.Vetted Sponsors Of The Roofer ShowHave RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month's service: https://get.ruby.com/theroofercoach.Automate your Follow-Up and close more sales with ProLine. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month's service!Our newest sponsor, SMA Support Services, fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant and call center services. Explore what a virtual assistant can do for your contracting business. Check out SMA Support Services! (Tell them Dave and John sent you.)

Solid advice from Dave and John—that's what we have lined up for you today. This episode comes out of coaching work I'm doing with three clients right now who are coming from other industries and want to get into the roofing business. Things are different today than they were even ten years ago, and there is so much wisdom to be learned from the mistakes of others. Join us to hear A+ advice from Dave and John about getting started in the roofing business!What you'll hear in this episode:Glimpses into Dave and John's paths in the roofing businessPerspectives on solo ownership vs. partnership, being the biggest vs. being profitable, and knowing your WHYThe importance of knowing your market, your niche, and your ideal customerSpend your marketing dollars wisely!Advice about your website, sales staff, and office administrationKnowing what to charge and what your profit margin should beBuilding your brandThoughts on your org chart levels: admin, accounting, marketing, production, and salesQuestions to ask yourself: Am I making a profit? Is my personal life what I want it to be as a business owner? Do I have a “job” or a business?What John would have done differentlyGetting leads in today's world is a different ball game than it used to be. Takeaways from John: “Learn from others' mistakes. There is no shortcut to business success. Listen to podcasts, join a Mastermind, and ask questions.”Resources:Set up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-callInterested in learning more about our 1-on-1 coaching, our mastermind groups, or our fractional professional services? Email me at dave@theroofercoach.com. or send me a text at (510) 612-1450.No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors https://theroofershow.com/plan.Vetted Sponsors Of The Roofer ShowHave RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month's service: https://get.ruby.com/theroofercoach.Automate your Follow-Up and close more sales with ProLine. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month's service!Our newest sponsor, SMA Support Services, fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant and call center services. Explore what a virtual assistant can do for your contracting business. Check out SMA Support Services! (Tell them Dave and John sent you.)

I've got a great show for you today that's packed with practical tips and insights. My co-host, John DeLaurier, is not able to join us today, but Tommy Mello is here. He's the Home Service Millionaire, the author of several bestselling books, and a repeat guest on the show. He last joined us in June 2023 for Episode 348, and he's back for today's show. He is the owner of A1 Garage Door Service and hosts The Home Service Expert Podcast. You don't want to miss this episode that's packed with Tommy's great advice for roofing contractors!What you'll hear in this episode:Highlights of Tommy's booksAn overview of the Freedom Event in San Diego: September 25-27An update on Tommy's life and business–and how he's saving $20 million by negotiating with his vendorsTommy's wins in every area of life by eliminating all that's not positive and finding happiness, gratefulness, love, and contentmentGrowing a billion-dollar businessAI tools, integrations, and automation: how Tommy is using them to his advantageTommy's advice about knowing your numbers and having KPIs in order from an equity perspectiveNewsflash: Your kids don't want your business!Tommy's take on diversification, an exit plan, and how AI has changed the landscape“Remember your WHY. Wake up. Take action. Today's the day.”“There's nothing that happened that didn't come from your habits and decisions. You're the problem.”The answer for contractors who need to generate more leads: cultivate relationships, don't keep “decent” employees, stack your deck, use pictures in your reviews, and network with referral partners“The cheapest is never the best.”Tommy's advice on getting better reviewsResourcesConnect with Tommy MelloWebsite, The Home Service Expert podcastSet up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-callInterested in learning more about our 1-on-1 coaching, our mastermind groups, or our fractional professional services? Email me at dave@theroofercoach.com. or send me a text at (510) 612-1450.No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors https://theroofershow.com/plan.Vetted Sponsors Of The Roofer ShowHave RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month's service: http://get.ruby.com/theroofercoach.Automate your Follow-Up and close more sales with ProLine. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month's service!Our newest sponsor, SMA Support Services, fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant and call center services. Explore what a virtual assistant can do for your...

As we are close to the halfway point of 2024, it's time for the halftime huddle. This is the time to review our first half, evaluate our game plan for the second half, and make the necessary tweaks. It really is ALL about the process, and that's our topic for today's show. John DeLaurier of Peach State Roofing joins Dave to talk about the process and the components of the all-important three-legged stool: sell work, do work, and keep score. Join us!What you'll hear in this episode:Inquiries, leads, and what Roof Quote PRO does for Peach State RoofingThe process of moving forward with a great lead, a ProLine proposal, scheduling, and solid over-communicationThe goal: great customer service AND a five-star customer experienceWhy it's hard to show value to homeowners during this competitive time in residential roofingPresenting your proposal with a quality experience for EVERY customerBad reviews exist because of communication screw-ups!Guidelines for efficient automated communication from the first contact all the way through the customer reviewRemember that the sales cycle can be a long process of 1-2 years!Project management: coordinating all the pieces to the puzzleThe value of showing the customer pictures at every stage of the roof installationPeach State Roofing's process for billing and payment eliminates surprises for the customer and guarantees fast payment.Job costing for accuracy and staying on budget (Know what the numbers say!)Resources:Connect with John DeLaurier and Peach State Roofing: WebsiteSet up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-callInterested in learning more about our 1-on-1 coaching, our mastermind groups, or our fractional professional services? Email me at dave@theroofercoach.com. or send me a text at (510) 612-1450.No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors https://theroofershow.com/plan.Vetted Sponsors Of The Roofer ShowHave RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month's service: https://get.ruby.com/theroofercoach.Automate your Follow-Up and close more sales with ProLine. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month's service!Our newest sponsor, SMA Support Services, fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant and call center services. Explore what a virtual assistant can do for your contracting business. Check out SMA Support Services! (Tell them Dave and John sent you.)

Welcome to The Roofer Coach! If you are a regular listener, you know that we are in the middle of a rebranding, and we are excited about what the future holds! I'm joined by my co-host, John DeLaurier, who is the younger part of our duo still in the thick of running a kick-ass roofing business in Savannah, Georgia. On today's show, we talk about the crux of your roofing business: marketing and lead generation. Everything you do to become more profitable hinges on how you handle this aspect of your business. Join us to learn more!We are joined by Jim Ahlin, co-founder of Roofer Marketers and host of the Roofer Success podcast. He does exclusive work with roofers, helping with digital marketing strategies, better brand recognition, and sales growth. His unique approach to marketing in the roofing industry can help set you up for success and profitability.Today's ONE THING: 2023 is shaping up to be a different kind of year for roofing contractors. The One-Page Business Plan can help you know your ideal customer and not try to serve EVERYONE. It will help you identify your avatar, focus on the services that deliver the most value and profitability, and stick with serving your region with excellence. We can help you determine the WHAT, WHO, WHERE, and WHY of your business. Visit The Roofer Coach on Instagram to learn more!What you'll hear in this episode:Highlights of Jim's journey to what he does with Roofer Marketers–and why he works exclusively with roofers todayWhy referrals should be the foundation of your growing business as a starting pointHow to “fill the gap” with your marketing dollars (which should be about 5% of your gross revenue)You have to know your numbers, including your CAC (Customer Acquisition Cost)Why you have to learn to say NO more often–Prequalification makes the difference!Rethink your website language, blog posts, and the message you are sending out (Focus on Market, Message, and Media.)Why Jim recommends using Google Local Services Ads for lead sources“Plant” the SEO seed from the beginning and “stack” the layers of marketingHow to set the expectation for your marketing channels for short-term, middle-term, and long termJohn's take on lead sources like Yelp: “Have a plan and do research for your market.”Jim's advice about working on your marketing fundamentalsWhat to consider in speaking to a different demographic if you pursue commercial customersJim's tips on making friends and meeting your customersJohn's takeaway tip: “Try to learn from the mistakes of others–and execute.”Resources:Connect with Jim: Website (Contractors can get a free copy of The Best Known Roofer!), Internet Marketing for Roofing Contractors, The Best Known Roofer, Facebook, Instagram, Roofing Success Podcast, and YouTubeMentioned by...

We've got a great show for you today with Michael Stone, the author of Markup & Profit: A Contractor's Guide. He joined us some time ago for Episode 309 about this topic, and it became one of our most popular shows. We see regularly that a lot of contractors are falling short in this area, so Michael is here to explain how to mark up your jobs the right way to make the profit you SHOULD be making. Join us to learn more!Before Michael joins us, I want to share a call with Reuben, a contractor from FL in our mastermind group, about what SMA Support is doing for his business. Please listen in to hear from Reuben. What you'll hear in this episode:The secret to roofing? There is no secret! It's all about the fundamentals!Michael's background of success with 30,000-40,000 contractors over the last 50+ yearsGet the attention of your ideal customer in your niche!Michael's tips about your contract and payment schedulePotential profit problems: the owner, what you're charging, and inconsistency“You sell based on quality, value, and service—not price.”The difference between markup and profitYour net profit should be NO LESS than 8%, and it should work up to 10% over time.Understanding the important factors that will make your business profitableResources:Connect with Michael Stone: Website, Markup & Profit: A Contractor's Guide, or call Michael at 360-335-1100Set up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-callInterested in learning more about our 1-on-1 coaching, our mastermind groups, or our fractional professional services? Email me at dave@theroofercoach.com. or send me a text at (510) 612-1450.No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors https://theroofershow.com/plan.Vetted Sponsors Of The Roofer ShowHave RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month's service: http://get.ruby.com/theroofercoach.Automate your Follow-Up and close more sales with PROLINE. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month's service!Our newest sponsor, SMA Support Services, fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant and call center services. Explore what a virtual assistant can do for your contracting business. Check out SMA Support Services! (Tell them Dave and John sent you.)

Welcome to The Roofer Coach podcast! We have made some changes and improvements and are rebranding the podcast, business, and platforms from The Roofer Show to The Roofer Coach. Everything we do here is to help you grow a more successful roofing business! We want to help contractors, and we keep it simple by giving you tools to make things happen. I'll be joined each week by my co-host, John DeLaurier, who brings a wealth of knowledge and experience to the table. We are excited that a new, weekly feature in The Roofer Coach podcast will be the ONE THING, which is one specific, easy action you can take right now to be more profitable in your business. Join us for the first episode of The Roofer Coach, where we'll discuss how to dominate the neighborhood by paying attention to the basics of radius marketing. Daniel Dixon from SendJim joins us for the conversation about dominating the neighborhood at every sale. Today's ONE THING: How to take your customer service to the next level with pre-meeting reminders and top-notch communication with customers to show them why you are better than your competitors.What you'll hear in this episodeA recap of John's week and Dave's weekThe value of going to conferences–IF you implement what you learnWhy getting back to the basics begins with communication and answering every phone callHow DeLaurier Roofing uses systems and processes to do radius marketingHow Daniel came to SendJim four years ago and now helps contractors leverage their customer lists with automationHow SendJim handles Quote Follow-up for their clients–AND increases their close rateHow to stay “top of mind” in the neighborhood and get referralsWhy “multiple touch” marketing works bestHow you can learn more about SendJim via a screen share video and a guaranteed ROIResourcesConnect with SendJim: www.sendjim.com Set up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-callInterested in learning more about our 1-on-1 coaching, our mastermind groups, or our fractional professional services? Email me at dave@theroofercoach.com. or send me a text at (510) 612-1450.No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors https://theroofershow.com/plan.Vetted Sponsors Of The Roofer ShowHave RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month's service: http://get.ruby.com/theroofercoach.Automate your Follow-Up and close more sales with PROLINE. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month's service!Our newest sponsor, SMA Support Services, fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant and call center services. Explore what a virtual assistant can do for your contracting business. Check out SMA Support Services! (Tell them Dave and John sent you.)

In the roofing business, profitability and success come to those who brand the best. Branding is everything! Your brand is much more than the single elements of your company name, logo, and taglines; it is the whole picture of what your ideal customer thinks about your company—and if YOU come to mind when they need a roofer. So many roofing contractors struggle with branding, and today's expert guest has great tips to help you, no matter the size and revenue of your business. Learn how to increase your branding while decreasing your marketing dollars spent! Join us!Dan Antonelli is the president and Creative Director of KickCharge Creative, a home service branding company specifically for small businesses. He began hand-lettering trucks at age 14, and he's been chasing his passion for brand building and logo design ever since. KickCharge is the premier brand-building agency for small businesses, and they have collectively earned over 200 design awards. Dan is the author of Building a Big Small Business Brand and his latest book, Branded Not Blanded. What you'll hear in this episode:Dan's beginnings in the branding businessA “better brand” means less money spent on marketing!Understand your “brand promise.”Is it worth renaming your company?Does your ideal customer like your brand?Considerations in your brand: name, logo, colors, vehicles, billboards, and mascotsWhen is the right time to rebrand?The most recognizable aspect of your brand: your company vehicles“Brand-building exercises” to make your company knownToo much IS too much when it comes to truck wraps and billboards.Dan's advice about your brand and logo colors, mascots, and trademarksAn overview of Dan's book and his YouTube channelResources:Connect with Dan and KickCharge: Website, Branded Not Blanded book, YouTube, and FacebookSet up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-callInterested in learning more about our 1-on-1 coaching, our mastermind groups, or our fractional professional services? Email me at dave@theroofercoach.com. or send me a text at (510) 612-1450.No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors https://theroofershow.com/plan.Vetted Sponsors Of The Roofer ShowHave RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month's service: http://get.ruby.com/theroofercoach.Automate your Follow-Up and close more sales with PROLINE. Get started for FREE at

Welcome! There are lots of changes and many questions about the new laws affecting our industry right now. Today's episode is the follow-up to Episode 376 where Philip Siegel helped clarify the new laws in effect regarding the classification requirements for 1099 and W-2 employees. Philip is our trusted expert labor attorney and the go-to guy for this topic. He joins us to give more information and warnings that every contractor should take seriously. Join us to learn more!What you'll hear in this episode:An overview of the 1099 vs. W-2 issue (the new law under the Biden administration compared to the former policy under Trump)Philip's observations about wage and hour audits, OSHA investigations, and a whopping $1.2 million fineTwo hotspots for contractors: installation crews and salespeoplePhilip's advice about the factors to consider in classifying employees correctlyDon't ignore the facts!Fact #1: The chances of getting caught and facing hefty fines are increasing!Fact #2: Independent contractors must be free to work for other companies and reject work (to be classified as such)Understanding noncompete and nonsolicitation provisions–and what has changed, thanks to the FTC (Check out Episode 114 with Philip: How to Prevent Employee Poaching By Your Competitors.)Why should an employer have a non-compete provision?ResourcesConnect with Philip Siegel: 404-469-9197, Email, and WebsiteSet up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-callInterested in learning more about our 1-on-1 coaching, our mastermind groups, or our fractional professional services? Email me at dave@theroofercoach.com. or send me a text at (510) 612-1450.No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors https://theroofershow.com/plan.Vetted Sponsors Of The Roofer ShowHave RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month's service: http://get.ruby.com/theroofercoach.Automate your Follow-Up and close more sales with PROLINE. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month's service!Our newest sponsor, SMA Support Services, fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant and call center services. Explore what a virtual assistant can do for your contracting business. Check out SMA Support Services! (Tell them Dave and John sent you.)

Your profit depends heavily on how well you price your jobs. We covered this topic in our mastermind group today, and it's always interesting to hear different perspectives about how contractors price their jobs and secure discounts from suppliers and manufacturers. You have to know your numbers and know what you should charge for a job in order to make money. John DeLaurier takes the lead in today's show and breaks down his pricing process at Peach State Roofing. Join Dave and John to learn more!What you'll hear in this episode:The important question is, “Can you pivot and move with the market?”John breaks down his pricing details on a $15k job with a 30% gross profit margin, including the specifics of the job, financing, labor, commission, material, etc. “Never judge a book by its cover” when it comes to customers and financing.Overcoming the challenge and the pressure to cut your profit marginsHow can another company do a job for half of John's price? Let's take a closer look at why this happens.John's solution to the problem of a drop in leadsUsing paid ads and Google Local Service Ads for qualified leads–Is this a smart move or not?John's advice to contractors who are in the trenches and fighting to do good work and make a fair profitResources:Check out our new YouTube channel! https://www.youtube.com/@DaveSullivanRooferShowSet up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-callInterested in learning more about our 1-on-1 coaching, our mastermind groups, or our fractional professional services? Email me at dave@theroofercoach.com. or send me a text at (510) 612-1450.No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors https://theroofershow.com/plan.Vetted Sponsors Of The Roofer ShowHave RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month's service: http://get.ruby.com/theroofercoach.Automate your Follow-Up and close more sales with PROLINE. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month's service!Our newest sponsor, SMA Support Services, fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant and call center services. Explore what a virtual assistant can do for your contracting business. Check out SMA Support Services! (Tell them Dave and John sent you.)

W-2 employee or 1099 subcontractor? What is the right classification? While this has always been a question facing everyone in the roofing industry, things have changed and been turned upside down with the new law in effect since March of this year. Join us to learn more!Dave and John are joined by Philip Siegel, a labor/employment attorney with over 20 years of experience. He has made several appearances on the show to share his legal expertise and practical advice for contractors. There is much misinformation and confusion about the new classification guidelines, and Philip knows the facts and will steer us all in the right direction. What you'll hear in this episode:The facts according to the new Department of Labor rule on “the misclassification issue”John's take on the issue as a roofing business ownerPhilip's recommendations for most small-to-midsize roofing contractors, based on common questions about the new rulePossible lawful exemptions to the new ruleSpecific scenarios in which people will get caught in violation of the rule—and what the hefty consequences areTwo specific issues with subcontractor classification: calculating commission structures and using multiple crews to guard against overtimePhilip's advice to put you in the WIN column on this issueDifferences between the Trump administration and the Biden administration regarding classifying an independent contractorTwo little-known factors that help classify an independent contractorThe importance of recording/documenting your communication with subcontractors–and how ProLine makes it easy for Peach State Roofing!Philip's warnings about subcontractors' safety training and working side-by-side with W-2 employeesResourcesConnect with Philip Siegel: 404-469-9197, Email, and WebsiteSet up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-callInterested in learning more about our 1-on-1 coaching, our mastermind groups, or our fractional professional services? Email me at dave@theroofercoach.com. or send me a text at (510) 612-1450.No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors https://theroofershow.com/plan.Vetted Sponsors Of The Roofer ShowHave RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month's service: http://get.ruby.com/theroofercoach.Automate your Follow-Up and close more sales with PROLINE. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month's service!Our newest sponsor, SMA Support Services, fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant and call center services. Explore what a virtual assistant can do for your contracting business. Check out SMA Support Services! (Tell them Dave and John sent you.)

What is your customer acquisition cost? What it's costing you to acquire each customer is probably way more than you think! Reduced customer acquisition costs would mean more profitability for your business, which is a win-win for your bottom line. In this episode, Dave and his guest discuss improving your close rate, focusing on better quality leads, and a sure way to get more referrals. Join us to learn more!Brad Akers from Brad Grows Businesses developed The Built Right program to create scalable systems around sales and marketing for roofers and other home service professionals. His mission is to provide expert consulting and marketing services with a customized growth plan for each client. What you'll hear in this episode:Brad's background story: how he learned business and marketing through a hands-on approach to entrepreneurshipThe #1 problem for small contractors in getting the right leads: not focusing on quality conversationsUnderstanding a true lead–and what it costs to get a true customer“Developing better sales skills may be solving the wrong problem.”Understanding the “control panel” in your business and which knobs and levers to turn for the desired resultsA look at ad spend, SEO, Google ads, and where your marketing dollars are really goingWhat is each qualified lead actually costing you? (Hint: Your estimated closing rate is probably WAY off!)Brad explains the concept of compounding.Brad's process in generating three additional appointments from every jobThe benefits of compounding are maximized by providing a great customer experience and offering amazing rewards for referral partners.Follow the process!An overview of Brad's program, The Built Right Contractor, along with group masterminds and one-on-one servicesResourcesConnect with Brad Akers: Website, The Built Right Contractor, and 832-275-0581Set up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-callInterested in learning more about our 1-on-1 coaching, our mastermind groups, or our fractional professional services? Email me at dave@theroofercoach.com. or send me a text at (510) 612-1450.No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors https://theroofershow.com/plan.Vetted Sponsors Of The Roofer ShowHave RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month's service: http://get.ruby.com/theroofercoach.Automate your Follow-Up and close more sales with PROLINE. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month's service!Our newest sponsor, SMA Support Services, fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant and call center services. Explore what a virtual assistant can do for your contracting business. Check out SMA Support Services! (Tell them Dave and John sent...

We have a great show today featuring the most up-to-date technology in professional roofing quotes. Dave and John are joined by Phillip Kyker from SunX, a company that takes the guesswork out of estimating with precise roofing estimates and Xactimates on demand. Tired of wasting your time creating roofing proposals? Join us to learn what SunX can do for you!We welcome a new sponsor to our show! SMA Support Services fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant and call center services. Last week's show (Episode 373) featured Chris Diroll, who gave a lot of information about what a virtual assistant can do for your contracting business. Check out SMA Support Services!What you'll hear in this episode:Phillip's background and the work he does at SunXJohn and Peach State Roofing love SunX services because of the speed and excellent customer service!The SunX process—and how it guides the homeowner in the right direction in the insurance processThe worst thing you can do is upset the insurance adjuster! SunX can help!What NOT to do in insurance roofing workThe difference in insurance and retail roofing proposalsUnderstanding Xactimates, a third-party software (owned by Verisk) that has become the industry standard for insurance roofingFactors that contribute to differences in estimatesCan an aerial view give a 100% accurate estimate?RCV, ACV, deductibles, and depreciated roofs: understanding how the insurance claim process works The big problems with insurance roofing: uneducated homeowners, corrupt insurance carriers, corrupt roofing contractors, corrupt homeowners, greed, and fraud (Get the picture?)Phillip's best tips for listenersResourcesConnect with Phillip Kyker and SunX: Website, Email, or 843-503-8232Set up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-callInterested in learning more about our 1-on-1 coaching, our mastermind groups, or our fractional professional services? Email me at dave@theroofercoach.com. or send me a text at (510) 612-1450.No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors https://theroofershow.com/plan.Vetted Sponsors Of The Roofer ShowHave RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month's service: http://get.ruby.com/theroofercoach.Automate your Follow-Up and close more sales with PROLINE. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month's service!Our newest sponsor, SMA Support Services, fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant and call center services. Explore what a virtual assistant can do for your contracting business. Check out SMA Support Services! (Tell them Dave and John sent you.)

What is the best way for roofing contractors to make use of virtual assistants? In today's show, Chris Diroll of Ready Diroll Consulting shares how he helps other contractors get VAs working for them to streamline their success in work and life. From his experience with Tresnak Roofing, SMA, and Ready Diroll Consulting, Chris gives his best tips on how to find a reliable VA and what results to expect in your business. Join us!What you'll hear in this episode:Chris' update on new tools, tips, and tradesJohn's experience with a VA to improve efficiency without compromising the customer experienceHiring a VA: what to do and what not to doDetermining the best tasks for a VA that will move the needle forward for your profitabilityChris' insights into implementationA look at John's business set-up with VAs (like Kathleen!) from SMAEnhance the customer experience with a competent VA!A look at Chris' set-up at Tresnak Roofing with VAsFinancial, mental, and emotional advantages to having a VAVAs help you offer profitable jobs and reduce your overhead.What Chris can offer your businessResourcesConnect with Chris Diroll and Ready Diroll Consulting: Website, Tresnak Roofing, and SMA*Mentioned in this episode: Your World-Class Assistant by Michael HyattSet up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-callInterested in learning more about our 1-on-1 coaching, our mastermind groups, or our fractional professional services? Email me at dave@theroofercoach.com. or send me a text at (510) 612-1450.No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors https://theroofershow.com/plan.Vetted Sponsors Of The Roofer ShowHave RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month's service: http://get.ruby.com/theroofercoach.Automate your Follow-Up and close more sales with PROLINE. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month's service!

A new Department of Labor law went into effect on March 11, and it affects everyone who uses subcontractors of any kind. The law focuses on the 1099 vs. W-2 situation, so your sales reps and production crews could be impacted. Dave and John discuss this topic and more with “The Roof Strategist” in today's episode.   Before the interview with Adam Bensman, John gives an update from Peach State Roofing about what we can learn about always striving to be better, presenting a solid brand, and why it pays to wear your company apparel EVERYWHERE.   Adam Bensman, aka The Roof Strategist, is a seasoned entrepreneur and recognized expert in the roofing industry. His coaching and consulting approach covers sales, marketing, operations, team building, and financial management. He is the creator of the Roofing Sales Success Formula, which is being used by thousands of roofers in every US state and several foreign countries. He is the author of The Roofing Sales Survivor Guide and is the founder of the Roofing & Solar Reform Alliance (RSRA). RSRA seeks to transform the roofing and solar industry by giving amazing customer experiences and rebuilding integrity in what has been a beleaguered and much-maligned industry. Through his coaching programs, online resources, and speaking engagements, Adam equips professionals to reach their full potential in the roofing business. As a repeat guest on our show, Adam last joined us in 2021 for Episode 205, How To Build Your Sales Dream Team.    What you'll hear in this episode: For effective time management, audit your input and measure it against your output. Adam's mission: to disrupt the roofing industry and bring a new flavor of sales training to give every customer an amazing experience The fact: 77% of homeowners don't trust contractors and view them as con artists and scammers. The origin of RSRA and the commitment to be different The problems in the roofing industry: a low barrier to entry, unlicensed tradesmen, fraudulent opportunists, a high failure rate, and greed Adam's perspective on the FLSA (Fair Labor Standards Act), its impact on independent contractors, and what appears to be efforts to squash out the small company The big deal about the FLSA: “The gray area is gone.”  The type of contractors Adam is looking for to join the RSRA: “those who want to outsell, outgrow, and out-compete the rest as we stomp the scum out” The five components of the RSRA pledge–and how it is enforced and policed (You can join today!) An overview of Adam's sales training, available exclusively to RSRA members Resources Connect with Adam Bensman and the RSRA: Website, Join the RSRA, Instagram, YouTube, The Roof Strategist Podcast, and Adam's book, The Roofing Sales Survivor Guide *Call or text the RSRA: 303-222-7133 Set up a FREE strategy call with Dave and get a few tips on how you can improve your business:  https://davesullivan.as.me/free-strategy-call Interested in learning more about our 1-on-1 coaching, our mastermind groups, or our fractional professional services? Email me at dave@theroofercoach.com. or send me a text at (510) 612-1450. No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors https://theroofershow.com/plan. Vetted Sponsors Of The Roofer Show Have RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month's service: http://get.ruby.com/theroofercoach. Automate your Follow-Up and close more sales with PROLINE. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month's service!

Do you think your business is worth millions of dollars? You're going to want to tune in to this episode as Dave and John have a great interview with Greg DeSimone of Catapult Advisory Group. We're talking all things private equity. If you think your business is worth a fortune, tune in to find out if you have any REAL value…or if you're just going to end up closing the doors and walking away with nothing, like most contractors. Join us to hear more! What you'll hear in this episode:   The importance of having W-2 employees in private equity investments Importance of aligning your “why” with your business Finding your purpose after selling your business Having a strategic plan in place to maximize business value and financial security Building a business with transferability in mind Importance of reputation and scalability Private equity firms investing in reliable businesses with great cash flow, streamlining processes The need for companies to comply with legal regulations Accurate financial statements showing trends over time Holy trinity of valuation: growing a business, profitable bottom line, proper processes Importance of EBITDA (Earnings before interest, taxes, depreciation, amortization) Business franchise model Coaching and masterminds for business owners and entrepreneurs   Resources Set up a FREE strategy call with Dave and get a few tips on how you can improve your business:  https://davesullivan.as.me/free-strategy-call Interested in learning more about our 1-on-1 coaching, our mastermind groups, or our fractional professional services? Email me at dave@theroofercoach.com. or send me a text at (510) 612-1450. No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors https://theroofershow.com/plan. Vetted Sponsors Of The Roofer Show Have RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month's service: http://get.ruby.com/theroofercoach. Automate your Follow-Up and close more sales with PROLINE. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month's service! Connect with Greg DiSimone LinkedIN Catapult Advisory Group  

If you've been with us for the past two episodes, you know that we have covered the first two parts of our three-legged stool of business: “Sell work, do work, and keep score.” Selling work consists of your lead generation, sales, and pre-qualification processes. In doing the work, consistent communication in every part of the job is a key factor in your production process to protect your profit.  Today we tackle the third part; what does it mean to “keep score”? Keeping score is how you look at your financial reports from a job and determine if you made money. Join us for a closer look with Dave and John!   What you'll hear in this episode: John breaks down his CRM and how he tracks the numbers for each job with a pre-job budget and a post-job assessment. Acquisition costs–what they really are and why most contractors don't understand them and underestimate them Reducing acquisition costs and increasing overall profitability through referrals John's example from a current Peach State Roofing job and their “8 by 8 campaign” Better brand recognition, premium prices, and superior value are your goals. Referral programs can work!  Reviews are important for your SEO and establishing trust; John shares how Peach State Roofing is getting reviews. How Company Cam makes the review and referral process easy with a follow-up for every job Job costing helps you know if you made money or not. Every dollar saved in budget planning adds up (Saving $500 each on 100 jobs=$50,000 profit!) Understanding your monthly financial statements is everything for a business owner.  Resources Set up a FREE strategy call with Dave and get a few tips on how you can improve your business:  https://davesullivan.as.me/free-strategy-call Interested in learning more about our 1-on-1 coaching, our mastermind groups, or our fractional professional services? Email me at dave@theroofercoach.com. or send me a text at (510) 612-1450. No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors https://theroofershow.com/plan. Vetted Sponsors Of The Roofer Show Have RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month's service: http://get.ruby.com/theroofercoach. Automate your Follow-Up and close more sales with PROLINE. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month's service!

You hear us talk every week about the three-legged stool of business: selling work, doing work, and keeping score. Last week's episode covered the first phase of selling work, and John DeLaurier shared details about the sales process he's using right now with his company, Peach State Roofing. In today's episode, Dave and John discuss the “doing work” part of the equation. You can sell a job for a lot of money, but if your production team can't do the work profitably, you will lose a lot of money. Join us to learn more!   What you'll hear in this episode: How to protect the customer experience with the proper systems for your proposal–and top-notch communication  Why it's always better to over-communicate with the customer How Peach State Roofing is growing a referral base in 2024 (Reviews and referrals are key in bringing down your customer acquisition costs!) Why you need to price aggressively with your profit margin in mind What it takes to give a great customer experience and make sure your crew is equipped with the knowledge they need for each job How a pre-job conference helps protect your profit How small details can protect against huge profit losses that result when a one-day job turns into a 1-½ day job What it takes to be successful in the residential roofing world Why training is essential so your production crews are protecting your profit How to handle the difficult customer situations that result from miscommunication How John and Peach State Roofing handle change orders and their legal responsibilities to the customer How Dave developed his Perfect 10 Checklist to finish jobs correctly, guarantee quality control, and reduce callbacks Resources Set up a FREE strategy call with Dave and get a few tips on how you can improve your business:  https://davesullivan.as.me/free-strategy-call Interested in learning more about our 1-on-1 coaching, our mastermind groups, or our fractional professional services? Email me at dave@theroofercoach.com. or send me a text at (510) 612-1450. No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors https://theroofershow.com/plan. Vetted Sponsors Of The Roofer Show Have RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month's service: http://get.ruby.com/theroofercoach. Automate your Follow-Up and close more sales with PROLINE. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month's service!

Welcome to another great episode of The Roofer Coach! We have a great topic for you today as Dave and John discuss the best sales process you can use in 2024. This topic comes up often in our mastermind group, and we think a deeper look will be helpful for our listeners. Learn how a better sales process will help you close more deals and increase your profit margins. Join us to learn more!   What you'll hear in this episode: How a coach will help you implement a better sales process and stay on track to meet your goals What to know about the effort and cost of acquiring a customer (Hint: your customer acquisition cost is probably WAY more than you think it is!) What to know about getting customer reviews and posting content to build your online presence Why you should offer only 1-2 services (You can't do everything and stand out in the roofing industry.) Why having a great website is the foundation of your sales process How to know what your customer really wants Steps in the best sales process: Make it easy for your prospect to schedule an appointment and get the information they want. (Automation from Roof Quote Pro and Company Cam make it easier!) Do the inspection and have all your pre-qualifications completed ahead of time–before you even go look at their roof. Present the proposal. (John includes “hero” pages, his company story, and information about the customer journey, pricing, options, etc. All of these things help to build trust.) Have follow-up processes set up for every customer, whether they buy now or not.  Why you must show differentiators at EVERY step of the sales process to stand out from your competitors Resources Set up a FREE strategy call with Dave and get a few tips on how you can improve your business:  https://davesullivan.as.me/free-strategy-call Interested in learning more about our 1-on-1 coaching, our mastermind groups, or our fractional professional services? Email me at dave@theroofercoach.com. or send me a text at (510) 612-1450. No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors https://theroofershow.com/plan. Vetted Sponsors Of The Roofer Show Have RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month's service: http://get.ruby.com/theroofercoach. Automate your Follow-Up and close more sales with PROLINE. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month's service!

The smart guy doesn't learn from his own mistakes…he learns from the mistakes others have made! You've heard us say this from time to time and it's true. Of course, we have each made our fair share of mistakes, but we want to help you avoid some of the common pitfalls to get you started on the right path. In today's episode, you'll hear great business tips, practices, and advice to help you on your way. Resources: Connect with Benny and find out more about The Big Fish Podcast, The Arena Mastermind, and more! Website Set up a FREE strategy call with Dave and get a few tips on how you can improve your business:  https://davesullivan.as.me/free-strategy-call Interested in learning more about our 1-on-1 coaching, our mastermind groups, or our fractional professional services? Email me at dave@theroofercoach.com. or send me a text at (510) 612-1450. No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors https://theroofershow.com/plan. Vetted Sponsors Of The Roofer Show Have RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month's service: http://get.ruby.com/theroofercoach. Commercial Roofing Contractors get more qualified leads with PEAK LEADS. Set up a strategy call at http://peakleads.io. Automate your Follow-Up and close more sales with PROLINE. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month's service!

We have an exciting show for you today! My usual co-host, John DeLaurier, is not joining us today, but we have a great repeat guest. He is Benny Fisher, the founder and visionary of The Big Fish Contracting Company, a leading provider of roofing, siding, and gutter services in Pennsylvania. He has joined forces with Contractor Dynamics, a move that amplifies his impact on the contractor community.   As an entrepreneur, public speaker, coach, consultant, and marketer, Benny inspires and guides contractors in scaling their businesses and achieving greater heights. He also hosts The Big Fish Cares Podcast, which shares the stories and journeys of influential people from all walks of life to inspire others.    What you'll hear in this episode: What's new with Benny and The Big Fish Cares Podcast How Benny discovered his true passion and purpose Why the majority of contractors shouldn't be in business Why Benny calls himself a facilitator Tangible takeaways from The Big Fish: You are the general contractor of your marketing. You can't do it all. (Learn what to outsource and what to do in-house.) You can't win without communication and accountability. You can't pay your way out of marketing. You want to be omnipresent–be everywhere. 5 steps to becoming “five-mile famous”: clarity, creating value through content, distribution, tracking your ads, analyzing/adjusting Why consistency is the key to marketing How Benny created The Arena Mastermind, the world's best contracting mastermind Why building the best brand is NOT all about profit Benny's hack to get 5-star customer reviews Resources Connect with Benny and find out more about The Big Fish Podcast, The Arena Mastermind, and more! Website Set up a FREE strategy call with Dave and get a few tips on how you can improve your business:  https://davesullivan.as.me/free-strategy-call Interested in learning more about our 1-on-1 coaching, our mastermind groups, or our fractional professional services? Email me at dave@theroofercoach.com. or send me a text at (510) 612-1450. No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors https://theroofershow.com/plan. Vetted Sponsors Of The Roofer Show Have RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month's service: http://get.ruby.com/theroofercoach. Commercial Roofing Contractors get more qualified leads with PEAK LEADS. Set up a strategy call at http://peakleads.io. Automate your Follow-Up and close more sales with PROLINE. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month's service!

Today, we discuss how to hire a salesperson for your roofing business. Be sure to tune in to hear more! Resources Set up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-call Interested in learning more about our 1-on-1 coaching, our mastermind groups, or our fractional professional services? Email me at dave@theroofercoach.com. Or simply send me a text at (510) 612-1450 No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors https://theroofershow.com/plan. Vetted Sponsors Of The Roofer Show Have RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month's service: http://get.ruby.com/theroofercoach. Commercial Roofing Contractors get more qualified leads with PEAK LEADS. Set up a strategy call at http://peakleads.io. Automate your Follow-Up and close more sales with PROLINE. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month's service!  

Know your numbers! You've heard it here at least a million times. “Keeping score” is one leg of the three-legged stool of your business, and one of the most important numbers is your gross profit. The roofing business is packed with ups and downs around your cash flow, and you need to navigate that ride with the right approach. Join us to learn more in today's show! Diane Gilson created Info Plus Accounting in 1994 to help business owners. She has created many workshops and classes for contractors and is recognized as a top expert in her field. She is Dave's go-to financial guru, and she returns to today's show with more expert advice. Diane knows the numbers of the roofing business inside and out, and she loves to teach others how to handle the month-to-month rollercoaster of gross profit. Before our interview with Diane, hear the conversation between Dave and John DeLaurier about a specific job of John's that went south quickly with a customer who was impossible to please–and how John handled the situation. On the other hand, he shares the success of a big job that is going well and staying well under budget. Dave gives insight into a consulting job of his on a huge, multimillion-dollar commercial roofing project. What you'll hear in this episode: How knowing your numbers will keep you on a constant correction process, which is necessary for gross profit How Diane came to the work she does today What is gross profit? Why does it matter? Considerations in a cash-basis business How accrual basis accounting works with mismatching and adjustments Why the first step in conquering the gross profit rollercoaster is to have an estimate How your bookkeeper can get more training and knowledge An overview of Diane's resources and classes Resources Connect with Tim Brown and the Hook Agency: Website Set up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-call Interested in learning more about our 1-on-1 coaching, our mastermind groups, or our fractional professional services? Email me at dave@theroofercoach.com. Or simply send me a text at (510) 612-1450 No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors https://theroofershow.com/plan. Vetted Sponsors Of The Roofer Show Have RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month's service: http://get.ruby.com/theroofercoach. Commercial Roofing Contractors get more qualified leads with PEAK LEADS. Set up a strategy call at http://peakleads.io. Automate your Follow-Up and close more sales with PROLINE. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month's service!

Today's episode is your blueprint for success. We will give you the essential guide to business planning for contractors. Do you have a business plan in place for 2024? If you don't know where you're going, any road will take you there! The problem is that too many contractors wander around in no particular direction and with no plan. We created the 1 Page Business Plan because it makes things simple. The magic is in the thought and planning process it takes to create your business plan. Know where you were in 2023 and where you want to go in 2024! Learn more with Dave Sullivan and John DeLaurier in today's episode!   What you'll hear in this episode: Why you must start with the end in mind How to get clarity and focus on the What, Who, Where, and Why of your business Why offering too many services will sink your profitability How to identify your ideal customer and figure out how you can help them Why a “spray and pray” approach to marketing is NOT the answer How to zero in on your focus: What problem can you solve better than competitors, and how will you do it? How to do a SWOT analysis of your Strengths, Weaknesses, Opportunities, and Threats The three big KPIs that John is tracking right now for Peach State Roofing The truth about backlog, staying “busy,” and profit How automations can improve your profitability Why you have to keep the “view” in mind (What do you want your business to look like at the end?) Resources Set up a FREE strategy call with Dave and get a few tips on how you can improve your business:  https://davesullivan.as.me/free-strategy-call Interested in learning more about our 1-on-1 coaching, our mastermind groups, or our fractional professional services? Email me at dave@theroofercoach.com. Or simply send me a text at (510) 612-1450 No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors https://theroofershow.com/plan. Vetted Sponsors Of The Roofer Show Have RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month's service: http://get.ruby.com/theroofercoach. Commercial Roofing Contractors get more qualified leads with PEAK LEADS. Set up a strategy call at http://peakleads.io. Automate your Follow-Up and close more sales with PROLINE. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month's service!

A recent episode of The Roofer Coach analyzed the #1 question that homeowners ask: “What will my roof cost?” The #2 question that homeowners ask is just as important: “Why do you have a higher price?” There are key factors in that question and answer, and we are breaking it down on today's show. Join us!   Before our interview, Dave catches up with John DeLaurier and gets the latest developments in his company's rebranding to Peach State Roofing. John discusses a slow January and the challenges in hiring the right people. Dave and John explain why the keys to hiring are to know your numbers and build a solid brand, along with knowing what you can afford and how much a new hire will cost.   Tim Brown from the Hook Agency teaches people how to optimize their websites. Tim helps build beautiful websites that drive traffic to your websites and get the most SEO for your investment. He is our go-to guy for all things websites, so Tim is the perfect person to help us break down the #2 question that homeowners ask a roofing contractor.   What you'll hear in this episode: Updates from Tim about his work at the Hook Agency and his busy life at home The value of having a business coach/consultant How Tim answers the question, “Why is your price higher?” about the Hook Agency How to identify your three most differentiated features per your customer reviews by using Tim's tool at www.hookagency.com/reviews  How to clean up your NAP (name, address, and phone number) to optimize SEO: www.whitespark.ca/listings-service   Why the trust factor is paramount to your customers Questions to ask if your close rate is too high or too low Why customer reviews help people trust you and can be used on websites and in sales presentations Why Tim identifies these five vital components of your website How to make your differentiation clear in your “kitchen table” presentations Resources Connect with Tim Brown and the Hook Agency: Website Set up a FREE strategy call with Dave and get a few tips on how you can improve your business:  https://davesullivan.as.me/free-strategy-call Interested in learning more about our 1-on-1 coaching, our mastermind groups, or our fractional professional services? Email me at dave@theroofercoach.com. Or simply send me a text at (510) 612-1450 No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors https://theroofershow.com/plan. Vetted Sponsors Of The Roofer Show Have RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month's service: http://get.ruby.com/theroofercoach. Commercial Roofing Contractors get more qualified leads with PEAK LEADS. Set up a strategy call at http://peakleads.io. Automate your Follow-Up and close more sales with PROLINE. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month's service!

 From the beginning, you should be building your roofing business to sell. Today's show is all about how to get the life you want and the freedom you deserve. If you want to know how to WIN at the roofing game in 2023, don't miss this episode! Join us now to learn more from today's guest! Dmitry Lipinskiy has it all together when it comes to being successful in the roofing business, and he loves helping others find their own success. He has a YouTube Channel, Directorii, and Roofing Business School, and is making a name for himself in our field. Dmitry built his roofing business from scratch and sold it, and he understands what it takes to succeed in lead generation, marketing, and profitability. My co-host, John DeLaurier, and I are excited to welcome Dmitry to the show to share his wealth of knowledge with us today. Resources Set up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-call Interested in learning more about our 1-on-1 coaching, our mastermind groups, or our fractional professional services? Email me at dave@theroofercoach.com. Or simply send me a text @510 612-1450 No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors https://theroofershow.com/plan. Vetted Sponsors Of The Roofer Show Have RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month's service: http://get.ruby.com/theroofercoach. Commercial Roofing Contractors get more qualified leads with PEAK LEADS. Set up a strategy call at http://peakleads.io. Automate your Follow-Up and close more sales with PROLINE. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month's service!  

The smart guy doesn't learn from his own mistakes, he learns from the mistakes of others! This episode is all about sharing the experiences of others, so it's best to leave your ego at the door and open your mind because what I share with you today is going to help to get you unstuck and back on track to running a profitable roofing business in 2024! Resources Set up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-call Interested in learning more about our 1-on-1 coaching, our mastermind groups, or our fractional professional services? Email me at dave@theroofercoach.com. Or simply send me a text @510 612-1450 No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors https://theroofershow.com/plan. Vetted Sponsors Of The Roofer Show Have RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month's service: http://get.ruby.com/theroofercoach. Commercial Roofing Contractors get more qualified leads with PEAK LEADS. Set up a strategy call at http://peakleads.io. Automate your Follow-Up and close more sales with PROLINE. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month's service!

What's your plan for 2024? The roofing contractors who will be successful in the coming year are those who have a clear plan with specific steps to take for maximum profitability. In today's show, you'll hear my conversation with John DeLaurier as he was driving to Orlando for the Roofing Process Conference. John explained why he took the time to attend this conference, what he wanted to get out of the conference, and why he took his team with him. John also brought us up to date with the rebranding of DeLaurier Roofing to Peach State Roofing, a process that has taken several months and proven to be a significant financial investment. John is going into 2024 with a solid plan, and he shares his tips for a profitable 2024. Steal these tips for your business success!   Resources Set up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-call Interested in learning more about our 1-on-1 coaching, our mastermind groups, or our fractional professional services? Email me at dave@theroofercoach.com. Or simply send me a text @510 612-1450 No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors https://theroofershow.com/plan. Vetted Sponsors Of The Roofer Show Have RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month's service: http://get.ruby.com/theroofercoach. Commercial Roofing Contractors get more qualified leads with PEAK LEADS. Set up a strategy call at http://peakleads.io. Automate your Follow-Up and close more sales with PROLINE. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month's service!

draft