The Roofer Show

What is the #1 question from homeowners regarding the roofing industry? “How much is my roof going to cost?” The team at Roofle has developed a powerful price quoting tool called Roof Quote PRO that can enhance your customer service in every way. Times are changing in the roofing industry, and old-school methods don't work with today's consumers. Join us to learn more about this cutting-edge technology that is available now!Dave and John are joined by Mike Goldenstein, the Chief Revenue Officer at Roofle. Mike logged over 30 years in every aspect of the roofing industry before joining Roofle last year. He explains how Roof Quote PRO is changing everything in the customer experience around getting a new roof and why Roofle remains committed to innovation and simplicity in everything they do.Before they talk with Mike, Dave and John discuss the latest developments in the rebranding of DeLaurier Roofing to Peach State Roofing, along with why rebranding is a BIG deal with many details to consider.What you'll hear in this episode:How things are changing rapidly in the roofing industry and requiring a mindset shift from roofing contractorsHow Roof Quote PRO works like no other tool in the roofing industryHow to give the customer a great experience with Roof Quote PROJohn's perspective as a roofing business owner about how Roof Quote PRO solves problems and helps his business in various waysWhy customers trust a roofing business more if you are transparent with your priceWhy price is just one of the pillars that customers consider in the value their roofing contractor can bring themHow Roof Quote PRO can be a tool to connect roofing contractors to local realtors for additional leadsWhat Mike sees in lead magnets that actually workWhy the Roofle team is committed to making Roof Quote PRO “always innovative and profoundly simple”Mike's overview of the new features in Roof Quote PRO that will enhance the customer experienceResources:Connect with Mike Goldenstein:Website, Instagram, Facebook, and LinkedInCheck out this episode on our YouTube channel at @DaveSullivanRooferShow or use this link - https://www.youtube.com/@DaveSullivanRooferShowBe sure to subscribe, like, and comment!Set up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-callInterested in learning more about our 1-on-1 coaching, mastermind groups, or fractional CFO services? Email me or send me a text at (510) 612-1450.No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors: https://theroofershow.com/planThe Roofer Show's Vetted SponsorsAutomate your follow-up process and close more sales with ProLine. Get started for FREE at https://useproline.com/?via=roofercoach. Use promo code DAVE50 for $50 off your first month's service!Have RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to...

Today, Dave is excited to speak with John DeLaurier about the hurdles roofing contractors often encounter, especially why traditional coaching doesn't work for 80% of them. They dive into how crucial commitment, mindset, and smart financial management are for success. Dave also rolls out a new mentoring program that provides hands-on support, setting it apart from the usual coaching methods. They touch on the importance of quality control, effective communication with customers, and using technology like CRM systems. Tune in to hear how to focus on improving your business processes to make it more profitable and sustainable!What you'll hear in this episode:Challenges faced by roofing contractorsReasons why traditional coaching fails for 80% of contractorsImportance of commitment and the right mindset for successIntroduction of a new mentoring program for hands-on supportSignificance of financial management and understanding financial statementsRole of CRM systems in improving business operationsStrategies for effective customer communication and managing change ordersImportance of quality control and accountability in roofing projectsMaximizing opportunities for referrals and follow-up with customersEmphasis on working on the business rather than just in it for long-term successConnect with John DeLaurierInstagramTikTokYouTubeResources:Check out this episode on our YouTube channel at @DaveSullivanRooferShow or use this link - https://www.youtube.com/@DaveSullivanRooferShowBe sure to subscribe, like, and comment!Set up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-callInterested in learning more about our 1-on-1 coaching, mastermind groups, or fractional CFO services? Email me or send me a text at (510) 612-1450.No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors: https://theroofershow.com/planThe Roofer Show's Vetted SponsorsAutomate your follow-up process and close more sales with ProLine. Get started for FREE at https://useproline.com/?via=roofercoach. Use promo code DAVE50 for $50 off your first month's service!Have RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month's service: ruby.com/roofershow.SMA Support Services fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant services. Explore what a virtual assistant can do for your contracting business. Let SMA do the hiring, training, and onboarding. Check out SMAsupport.us (Tell them Dave sent you.)

Today, we're excited to bring you an insightful conversation with Chris Scoville from Improvify. Trust me, this is one discussion you won't want to miss!We're exploring a revolutionary topic in the roofing industry: financing. Chris is here to explain why offering financing options is no longer just a luxury; it's essential for staying competitive and boosting your sales. He'll share invaluable insights on best practices, such as introducing financing early in the sales process and the critical role of capturing customer data. Plus, you'll learn about the exceptional training and support Improveify provides to help contractors seamlessly integrate financing into their business strategies.Listen to the end to understand how offering customized financing solutions can alleviate your customers' financial concerns and open up new sales opportunities. Tune in to hear more!What you'll hear in this episode:The critical role of financing in the roofing industryNecessity for contractors to offer financing options to remain competitiveBest practices for selling financing to customersImportance of early and frequent introduction of financing options in the sales processTraining and support provided for contractors by ImprovifyStrategies for capturing customer data to enhance financing salesImprovify's unique approach to financing without dealer feesTailored financing solutions and their flexibility for different customer needsSimplifying the sales process through user-friendly tools and resourcesSignificance of educating customers about various financing options availableConnect with Chris Scoville and ImprovifyImprovifyYouTubeInstagramResources:Check out this episode on our YouTube channel at @DaveSullivanRooferShow" or use this link - https://www.youtube.com/@DaveSullivanRooferShowBe sure to subscribe, like, and comment!Set up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-callInterested in learning more about our 1-on-1 coaching, mastermind groups, or fractional CFO services? Email me or send me a text at (510) 612-1450.No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors: https://theroofershow.com/planThe Roofer Show's Vetted SponsorsAutomate your follow-up process and close more sales with ProLine. Get started for FREE at https://useproline.com/?via=roofercoach. Use promo code DAVE50 for $50 off your first month's service!Have RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month's service: ruby.com/roofershow.SMA Support Services fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant services. Explore what a virtual assistant can do for your contracting business. Let SMA do the hiring, training, and onboarding. Check out

The #1 problem in the roofing industry today affects both large and small businesses. The issue of finding A-players (and keeping them) is a huge struggle for most contractors. If you can't afford an HR department for your business, what are you supposed to do? Today's show has the answer! Join Dave and his guest as they tackle this major obstacle with workable solutions that can work for every roofing business. Paul Sanneman founded Contractor Staffing Source, the world's largest recruiting company that works exclusively with residential and commercial construction companies. They take the burden of staffing your business off your shoulders so you can focus on building and creating, the work that you do best. Paul is also the founder of Dream Business Coaching, and as one of the leading business consultants in the US, has dedicated his life to coaching. What you'll hear in this episode:Paul's background as a coach for 50 yearsA breakdown of the work of Contractor Staffing SourceSteps to find A-players for your business:Write a killer job ad.Post your job ad everywhere.Respond immediately. “Speed to lead.”Filter applicants with assessments, screenings, background checks, and references.Have an onboarding process that works. “If you can't find good people, you probably suck at writing job ads.”Paul's example of using ChatGPT to write a job adPaul's example of the assessment Contractor Staffing Source usesThe function of an applicant tracking system (APS)“WHO they are is way more important than WHAT they know. We can fix WHAT they know, but we can't fix WHO they are.”Why it pays to hire a company like Contractor Staffing Source to do your HR work for youConnect with Paul Sanneman and Contractor Staffing Source:Website, Email, and 415-599-9006Resources:Check out this episode on our YouTube channel at @DaveSullivanRooferShow" or use this link - https://www.youtube.com/@DaveSullivanRooferShowBe sure to subscribe, like, and comment!Set up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-callInterested in learning more about our 1-on-1 coaching, mastermind groups, or fractional CFO services? Email me or send me a text at (510) 612-1450.No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors: https://theroofershow.com/planThe Roofer Show's Vetted SponsorsAutomate your follow-up process and close more sales with ProLine. Get started for FREE at https://useproline.com/?via=roofercoach. Use promo code DAVE50 for $50 off your first month's service!Have RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month's service: ruby.com/roofershow.SMA Support Services fills a need by empowering...

If you think you will just sell your business and retire, think again. Very few roofing businesses will end in a sale or transfer to the next generation. Most will just close their doors. Join us to hear how, with careful planning, you can avoid the dreaded 4 D's that kill so many businesses.What you'll hear in this episode: Setting up corporate structure: why you should avoid sole proprietorship structureWhy your personal money MUST be separate from the company's moneyScott's tips to avoid “losing the corporate veil”The Four D's that can kill your business, and how to avoid them (or at least minimize the damage):Dissolution - Have policies (like a “Shoot-out Provision”) in place to protect a 50/50 partnershipDivorce - Have a written agreement to give notice of a buyout opportunity in case of a divorceDeath - Have an agreed valuation every year, have life insurance in place, and have a plan in the event of the owner's death or retirementDisability - Have disability insurance, talk about the possibility, and put your plan down on paper. Plan ahead!Plan ahead for the 2nd generation of your business and think about your business 10 years from now.“What we're discussing are ways to protect and preserve the business from potential issues that you can avoid if you simply take the direct and up-front approach of doing proper planning, considering the issues, and putting measures in place.”Resources:Website: HPSS Law Check out the retainer program offered by Scott's firm!Email: sdc@hpsslaw.comCheck out this episode on our YouTube channel at @DaveSullivanRooferShow" or use this link - https://www.youtube.com/@DaveSullivanRooferShowBe sure to subscribe, like, and comment!Set up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-callInterested in learning more about our 1-on-1 coaching, mastermind groups, or fractional CFO services? Email me or send me a text at (510) 612-1450.No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors: https://theroofershow.com/planThe Roofer Show's Vetted SponsorsAutomate your follow-up process and close more sales with ProLine. Get started for FREE at https://useproline.com/?via=roofercoach. Use promo code DAVE50 for $50 off your first month's service!Have RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month's service: ruby.com/roofershow.SMA Support Services fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant services. Explore what a virtual assistant can do for your contracting business. Let SMA do the hiring, training, and onboarding. Check out SMAsupport.us (Tell them Dave sent you.)

Now that we are well into 2025, are you hitting your goals? Do you have specific, written goals? What is going right or wrong? Dave Sullivan and John DeLaurier discuss strategies for higher profits by breaking down John's business goals at Peach State Roofing, along with how he's planning now for the rest of 2025. If you're feeling stuck and don't know how to move forward, this show is for you!What you'll hear in this episode:John's perspective on where he is right now in identifying strengths and weaknesses“This is the time to work ON your business.”Having success with a higher close rate and fewer leadsFinding balance with your three-legged stoolSales depend on converted leads, which depend on your website.John's tips for a great website that stands out“Big revenue doesn't mean big profits.”Niching down is the wisest action.Three specific videos every roofer should have on their websiteCommon questions roofing customers askLower your customer acquisition cost.Guard against profit slippages that are costing you BIG.A virtual assistant can make a huge difference in the customer experience.5-star reviews mean everything!5 components of business success: admin, accounting, marketing, sales, and productionKnow your numbers—and understand what they mean!The bottom line: “Do the basics to balance your three-legged stool: sell work, do work, and keep score.”Resources:Check out this episode on our YouTube channel at @DaveSullivanRooferShow" or use this link - https://www.youtube.com/@DaveSullivanRooferShowBe sure to subscribe, like, and comment!Set up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-callInterested in learning more about our 1-on-1 coaching, mastermind groups, or fractional CFO services? Email me or send me a text at (510) 612-1450.No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors: https://theroofershow.com/planThe Roofer Show's Vetted SponsorsAutomate your follow-up process and close more sales with ProLine. Get started for FREE at https://useproline.com/?via=roofercoach. Use promo code DAVE50 for $50 off your first month's service!Have RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month's service: ruby.com/roofershow.SMA Support Services fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant services. Explore what a virtual assistant can do for your contracting business. Let SMA do the hiring, training, and onboarding. Check out SMAsupport.us (Tell them Dave sent you.)

Have you considered what a virtual assistant can do for your roofing business? If you aren't sure how the process works or what the specific benefits are, today's show lays it all out for you. Dave and John are joined by Adam Patterson of SMA Support, which provides an amazing service that is crucial to the success of many contractors. They hire, train, and provide VAs to help improve your business process and run the nuts and bolts of your business as dedicated team members. Join us to learn more!What you'll hear in this episode:John's testimonial about what a VA can do for your roofing business (Check out Episode 373: Everything You Need to Know About Virtual Assistants with Chris Diroll.)Adam's path from consulting and private equity to SMA SupportBuilding a business of value by taking advantage of outsourcing opportunitiesIdentify the WHY of your businessAchieving your goals in an affordable, efficient way with a VACharacteristics of an engaged employee—like an SMA Support VAEliminate the struggle and potential mistakes in the hiring process by employing a VARepeatability structure, decision mapping, and nesting: how an SMA Support VA gets it doneJohn's perspective of Kathleen's valuable role as the VA for Peach State RoofingNo time to train a VA? SMA takes care of that!Adam's take on managing people and offering incremental bonuses to exceptional VAsThe role of a VA in getting reviews, getting faster payments, and providing excellent customer serviceWhat can a VA do for you? You, the business owner, can spend less time each week in “the drudge zone.”Adam's view of what's going on right now in the private equity worldConnect with Adam Patterson and SMA Support:WebsiteResources:Check out this episode on our YouTube channel at @DaveSullivanRooferShow" or use this link: https://www.youtube.com/@DaveSullivanRooferShowBe sure to subscribe, like, and comment!Set up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-callInterested in learning more about our 1-on-1 coaching, mastermind groups, or fractional CFO services? Email me or send me a text at (510) 612-1450.No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors: https://theroofershow.com/planThe Roofer Show's Vetted SponsorsAutomate your follow-up process and close more sales with ProLine. Get started for FREE at https://useproline.com/?via=roofercoach. Use promo code Dave50 for half off your first month's service!Have RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month's service: ruby.com/roofershow.SMA Support Services fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant services. Explore what a virtual assistant can do...

Tune in today as Dave Sullivan dives into the different ways two roofing contractors, each pulling in about $2 million a year, run their businesses. Through some insightful discovery calls, Dave shares their unique stories, goals, and how they've set up their businesses. He really drives home the point about how important it is to have personalized coaching and a solid business plan. Dave also discusses why it's crucial to understand your financial statements and why focusing on profit is more important than just chasing sales volume. Having strategies tailored to your needs can lead to success in the roofing world, and it highlights the benefits of one-on-one mentoring and coaching services.What you'll hear in this episode:Differences between two roofing contractors generating similar revenueImportance of personalized coaching for contractorsNecessity of a solid business plan, including financial understandingEmphasis on profit over sales volume for sustainable growthThe franchise model versus independent business growth in roofingBuilding a roadmap for business success, including assessing current status and resourcesLead generation strategies and the sales processImportance of effective communication and follow-up in salesStreamlining operations and outsourcing for efficiencyFinancial management and cash flow importance for business sustainabilityResources:Check out this episode on our YouTube channel at @DaveSullivanRooferShow" or use this link - https://www.youtube.com/@DaveSullivanRooferShowBe sure to subscribe, like, and comment!Set up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-callInterested in learning more about our 1-on-1 coaching, mastermind groups, or fractional CFO services? Email me or send me a text at (510) 612-1450.No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors: https://theroofershow.com/planThe Roofer Show's Vetted SponsorsHave RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month's service: ruby.com/roofershow.SMA Support Services fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant services. Explore what a virtual assistant can do for your contracting business. Let SMA do the hiring, training, and onboarding. Check out SMAsupport.us (Tell them Dave sent you.)Automate your follow-up process and close more sales with ProLine. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month's service!

Today, Dave dives into why having a solid business plan is crucial for roofing contractors. He chats about how important it is to know where your business is headed and the reasons behind your goals. He also talks about the key role financial statements and cash flow management play in running a successful business. If you're wanting to write a strong business plan, Dave will give you what you need to get it done, so tune in!What you'll hear in this episode:Importance of a well-rounded business plan for roofing contractorsUnderstanding the destination and "why" behind the businessSignificance of financial statements and cash flow managementCommon pitfalls faced by contractors in financial managementDevelopment of a mentoring program for ongoing support and accountabilityEight essential steps to building a solid business planImportance of customer service and operational efficiencyIntroduction of a free resource: the "one-page business plan"Emphasis on tracking key performance indicators (KPIs)Planning for long-term goals and exit strategies in businessResources:Check out this episode on our YouTube channel at @DaveSullivanRooferShow" or use this link - https://www.youtube.com/@DaveSullivanRooferShowBe sure to subscribe, like, and comment!Set up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-callInterested in learning more about our 1-on-1 coaching, mastermind groups, or fractional CFO services? Email me or send me a text at (510) 612-1450.No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors: https://theroofershow.com/planThe Roofer Show's Vetted SponsorsHave RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month's service: ruby.com/roofershow.SMA Support Services fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant services. Explore what a virtual assistant can do for your contracting business. Let SMA do the hiring, training, and onboarding. Check out SMAsupport.us (Tell them Dave sent you.)Automate your follow-up process and close more sales with ProLine. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month's service!

Today, Dave Sullivan chats with Nick Peret, the founder of Better Boss, about the hurdles roofing contractors encounter with technology and CRM systems. Dave highlights how crucial it is to implement these systems properly and ensure the team adopts them to steer clear of inefficiencies. Nick brings up the idea of a fractional CTO, which offers top-notch tech expertise without the expense of a full-time hire. Tune in as they emphasize the importance of having structured processes, job costing, and maintaining a positive leadership attitude. This episode is packed with valuable insights for contractors aiming to boost their operations and achieve sustainable growth by effectively using technology and optimizing processes, so tune in!What you'll hear in this episode:Challenges faced by roofing contractors in implementing Customer Relationship Management (CRM) systemsImportance of proper implementation and team adoption of technology to avoid inefficienciesThe role of a fractional Chief Technology Officer (CTO) in providing technology expertise to contractorsNeed for structured processes and standardized operating procedures (SOPs) in business operationsSignificance of job costing and tracking financial metrics for profitabilityStrategies for scaling a business sustainably while maintaining profit marginsThe impact of technology, including AI and automation, on enhancing business operationsImportance of adapting to changing customer interactions and expectationsRisks associated with delayed payments and cash flow challenges in the storm work sectorValue of mentorship and expert guidance for contractors seeking to improve their business practicesResources:Connect with Nick Peret and Better Boss! Better BossFacebookYouTubeConnect with Dave and The Roofer Show!Check out this episode on our Youtube channel at @DaveSullivanRooferShow" or use this link - https://youtu.be/N7F2wJVbfwkBe sure to subscribe, like, and comment!Set up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-callInterested in learning more about our 1-on-1 coaching, mastermind groups, or fractional CFO services? Email me or send me a text at (510) 612-1450.No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors: https://theroofershow.com/planThe Roofer Show's Vetted SponsorsHave RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month's service: ruby.com/roofershow.SMA Support Services fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant services. Explore what a virtual assistant can do for your contracting business. Let SMA do the hiring, training, and onboarding. Check out SMAsupport.us (Tell them Dave sent you.)Automate your follow-up process and close more sales with ProLine. Get started for FREE at

In this episode of The Roofer Show, Dave Sullivan sits down with Brian Huff, the guy behind Modern Roofing Group in Denver and Littleton, CO. Brian dives into his story of how he got into the roofing world and even started his own business right in the middle of the COVID-19 pandemic! He discusses how crucial it is to build a solid reputation and tackle financial hurdles and how mastermind groups can be a game-changer for contractors. They chat about how Brian uses CRM systems to make things run smoother, keep up with follow-ups, and improve how they interact with customers. Plus, Brian shares some cool marketing strategies and why keeping an eye on ROI is so important. This episode is packed with great tips for contractors looking to grow their business and boost customer service, so tune in!What you'll hear in this episode:Importance of having a reliable Customer Relationship Management (CRM) system for roofing contractorsBrian Huff's journey into the roofing industry and his experiences working for various companiesChallenges of starting a roofing business during the COVID-19 pandemic with limited financial resourcesSignificance of maintaining a strong reputation in a competitive marketValue of networking and being part of a mastermind group for contractorsInnovative strategies for business growth through technology and automationLead generation techniques and the importance of quality leads over quantityTracking return on investment (ROI) for marketing strategies and adapting to regional market conditionsUse of automation in managing customer interactions and streamlining operationsImportance of continuous learning and adaptation in the roofing industry for sustained successResources:Connect with Brian Huff and Modern Roofing Group!Modern Roofing Group, Call Brian! (720) 334-3449Check out this episode on our Youtube channel at @DaveSullivanRooferShow" or use this link - https://youtu.be/N7F2wJVbfwkBe sure to subscribe, like, and comment!Set up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-callInterested in learning more about our 1-on-1 coaching, mastermind groups, or fractional CFO services? Email me or send me a text at (510) 612-1450.No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors: https://theroofershow.com/planThe Roofer Show's Vetted SponsorsHave RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month's service: ruby.com/roofershow.SMA Support Services fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant services. Explore what a virtual assistant can do for your contracting business. Let SMA do the hiring, training, and onboarding. Check out SMAsupport.us (Tell them Dave sent you.)Automate your follow-up process and close more sales with ProLine. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month's...

Today, Dave Sullivan chats with marketing whiz Tim Brown from Hook Agency about how roofing contractors can boost their online presence and drum up more leads. Revamping your website might seem like the first step to a better online presence, but Tim Brown suggests it's more about functionality and traffic. Before investing in a redesign, ensure your site generates traffic and leads. Sometimes, optimizing for Google Maps or running Google Ads is more effective. They dive into some key strategies, like figuring out who your ideal customers are, sprucing up your website, and making the most of Google Ads and SEO. Tim really drives home how crucial Google Maps is for getting noticed in local searches and how powerful it can be to gather reviews. They also share some down-to-earth tips for crafting engaging video content and finding budget-friendly marketing solutions. Dave shares how valuable mentorship can be for contractors looking to grow their businesses and succeed. Be sure to tune in to hear so many valuable tips to boost your business!What you'll hear in this episodeStrategies for enhancing lead generation for roofing contractors through online marketingImportance of identifying and defining the ideal customer for targeted marketing effortsWebsite optimization techniques to improve functionality and lead generationComparison of Google Ads and SEO, including their respective benefits and costsSignificance of Google Maps in local search visibility and lead generationConducting website audits to assess online presence and identify areas for improvementThe five-part winning website formula for effective online marketingImportance of blogging and content creation for attracting and converting leadsUtilizing emotional engagement and unique value propositions to differentiate from competitorsThe role of video content and YouTube in enhancing visibility and lead generation for contractorsResources MentionedConnect with TimWebsiteXFacebookInstagramYouTubeCheck out this episode on our Youtube channel at @DaveSullivanRooferShow" or use this link - https://youtu.be/N7F2wJVbfwkBe sure to subscribe, like, and comment!Set up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-callInterested in learning more about our 1-on-1 coaching, mastermind groups, or fractional CFO services? Email me or send me a text at (510) 612-1450.No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors: https://theroofershow.com/planThe Roofer Show's Vetted SponsorsHave RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month's service: ruby.com/roofershow.SMA Support Services fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant services. Explore what...

Today, Dave Sullivan and Philip Siegel dive into the tricky topic of finding skilled workers in the roofing world. Philip is a labor attorney who's been in the construction law game for 27 years and he shares valuable insights on the legal hurdles roofing contractors face, especially when it comes to immigration laws and those pesky I-9 audits. He points out that I-9 audits are on the rise with the current administration, so staying compliant is more important than ever! They also stress why it's crucial for contractors to do their own self-audits and keep their records in tip-top shape to avoid any legal headaches. Tune in to hear more!What you'll hear in this episode:Challenges of finding qualified labor in the roofing industryLegal implications of immigration laws for roofing contractorsImportance of I-9 audits and compliance requirementsIncreased enforcement of immigration laws and I-9 audits under the current administrationMisclassification of workers and its legal consequencesLiability concerns for contractors hiring subcontractors with undocumented workersNeed for proactive measures and self-audits to ensure complianceRecord retention rules for I-9 formsImportance of coaching and mentoring for contractorsStrategies for maintaining accountability and focus in business developmentResources Mentioned:Connect with Philip SiegelPhilip's Website, Email Call Philip! (404) 469-9197Check out this episode on our Youtube channel at @DaveSullivanRooferShow" or use this link - https://youtu.be/N7F2wJVbfwkBe sure to subscribe, like, and comment!Set up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-callInterested in learning more about our 1-on-1 coaching, mastermind groups, or fractional CFO services? Email me or send me a text at (510) 612-1450.No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors: https://theroofershow.com/planThe Roofer Show's Vetted SponsorsHave RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month's service: ruby.com/roofershow.SMA Support Services fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant services. Explore what a virtual assistant can do for your contracting business. Let SMA do the hiring, training, and onboarding. Check out SMAsupport.us (Tell them Dave sent you.)Automate your follow-up process and close more sales with ProLine. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month's service!

Know your numbers! You've heard it here at least a million times. “Keeping score” is one leg of the three-legged stool of your business, and one of the most important numbers is your gross profit. The roofing business is packed with ups and downs around your cash flow, and you need to navigate that ride with the right approach. Join us to learn more in today's show!Diane Gilson created Info Plus Accounting in 1994 to help business owners. She has created many workshops and classes for contractors and is recognized as a top expert in her field. She is Dave's go-to financial guru, and she returns to today's show with more expert advice. Diane knows the numbers of the roofing business inside and out, and she loves to teach others how to handle the month-to-month rollercoaster of gross profit.What you'll hear in this episodeHow knowing your numbers will keep you on a constant correction process, which is necessary for gross profitHow Diane came to the work she does todayWhat is gross profit? Why does it matter?Considerations in a cash-basis businessHow accrual basis accounting works with mismatching and adjustmentsWhy the first step in conquering the gross profit rollercoaster is to have an estimateHow your bookkeeper can get more training and knowledgeAn overview of Diane's resources and classesResources Mentioned: Connect with Diane and find lots of resources and information: WebsiteGet Diane's FREE ebook, A Tale of 4 Companies.Check out this episode on our Youtube channel at @DaveSullivanRooferShow" or use this link - https://youtu.be/N7F2wJVbfwkBe sure to subscribe, like, and comment!Set up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-callInterested in learning more about our 1-on-1 coaching, mastermind groups, or fractional CFO services? Email me or send me a text at (510) 612-1450.No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors: https://theroofershow.com/planThe Roofer Show's Vetted SponsorsHave RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month's service: ruby.com/roofershow.SMA Support Services fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant services. Explore what a virtual assistant can do for your contracting business. Let SMA do the hiring, training, and onboarding. Check out SMAsupport.us (Tell them Dave sent you.)Automate your follow-up process and close more sales with ProLine. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month's service!

In this episode of "The Roofer Show," host Dave Sullivan discusses addiction in the roofing industry with Kim and Paul Reed, co-founders of Roofers in Recovery. Dave shares his background in roofing and podcasting, while Kim explains their organization's mission to support individuals struggling with addiction through comprehensive recovery services. Paul recounts his personal journey of addiction and recovery, emphasizing the need to break the stigma around addiction in the industry. We highlight the importance of community support, mentorship, and creating a culture of understanding to help those in need.Tune in!What you'll hear in this episode:Challenges of addiction within the roofing industryMission and services provided by Roofers in RecoveryPersonal stories of addiction and recovery from industry professionalsImportance of breaking the stigma surrounding addictionCreating a supportive community for individuals in recoveryFinancial barriers to addiction treatment and support optionsRole of mentorship and coaching in the roofing businessInsights on private equity's impact on the roofing industryEducational initiatives through the Commercial Roofing AcademyEncouragement for individuals to seek help and support for addiction issuesConnect with Kelly and Paul ReedRoofers In RecoveryThe Commercial Roofing Academy(The next class is March 13th-15th in Denver, Colorado.)Call Kelly Reed: (720) 633-6700 or Paul (719) 588-4361Resources Mentioned: Check out this episode on our Youtube channel at @DaveSullivanRooferShow" or use this link - https://youtu.be/N7F2wJVbfwkBe sure to subscribe, like, and comment!Set up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-callInterested in learning more about our 1-on-1 coaching, mastermind groups, or fractional CFO services? Email me or send me a text at (510) 612-1450.No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors: https://theroofershow.com/planThe Roofer Show's Vetted SponsorsHave RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month's service: ruby.com/roofershow.SMA Support Services fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant services. Explore what a virtual assistant can do for your contracting business. Let SMA do the hiring, training, and onboarding. Check out SMAsupport.us (Tell them Dave sent you.)Automate your follow-up process and close more sales with ProLine. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month's service!

In this episode of "The Roofer Show," Dave Sullivan is back with Dima Sobovoy from Roofing SEO School to discuss how SEO is changing for roofing contractors. Dave, who's been in the industry for over 30 years, is all about helping contractors boost their businesses. Dima shares his journey from being a dental lab technician to becoming an SEO expert, highlighting why having a well-optimized website is crucial and how AI is shaking up search engines. They dive into some common myths about SEO, why being an authority on your topic matters, and how to use AI and local SEO to boost your online presence and credibility. Tune in to hear more!What you'll hear in this episode:Importance of Search Engine Optimization (SEO) for roofing contractorsEvolution of SEO practices and trends, including the impact of AICommon misconceptions about SEO and its effectivenessThe concept of "search everywhere optimization" and its broader implicationsSignificance of having a well-optimized website for brand recognition and trustRole of website audits and tools like SEMrush in improving online presenceStrategies for effective content creation and the need for a strategic approachImportance of local SEO and optimizing Google Business ProfilesThe value of customer reviews and managing online reputationThe necessity of tracking SEO success and understanding the balance between SEO and PPC advertisingConnect with DimaRoofing SEO School Resources Mentioned: SEO to boost your online presence Check out this episode on our Youtube channel at @DaveSullivanRooferShow" or use this link - https://youtu.be/N7F2wJVbfwkBe sure to subscribe, like, and comment!Set up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-callInterested in learning more about our 1-on-1 coaching, mastermind groups, or fractional CFO services? Email me or send me a text at (510) 612-1450.No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors: https://theroofershow.com/planThe Roofer Show's Vetted SponsorsHave RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month's service: ruby.com/roofershow.SMA Support Services fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant services. Explore what a virtual assistant can do for your contracting business. Let SMA do the hiring, training, and onboarding. Check out SMAsupport.us (Tell them Dave sent you.)Automate your follow-up process and close more sales with ProLine. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month's service!

In this episode of "The Roofer Show," Dave Sullivan, aka The Roofer Coach, chats about what sets residential and commercial roofing apart. With over 30 years under his belt, Dave shares his story of growing a family business into a thriving eight-figure company. He talks about why it's crucial to know your reasons for moving into commercial roofing and dives into some essential strategies like having solid reporting systems, keeping an eye on quality, planning ahead, and understanding job costs. Dave also stresses the importance of managing your finances well and encourages listeners to reach out if they need help making the switch to commercial roofing. If you're ready to get serious and focused on your business, you'll want to tune in to hear more!What you'll hear in this episode:Comparison between residential and commercial roofingImportance of understanding motivations for transitioning between roofing typesDistinct marketing strategies for residential vs. commercial roofingFinancial considerations and resource requirements for commercial roofingChallenges in recruitment and training for commercial roofing projectsRisk management and warranty claims in commercial roofingDefining target markets and building client relationshipsImportance of emergency services and maintenance contractsOperational strategies for effective project management and quality controlResources Mentioned: Check out this episode on our Youtube channel at @DaveSullivanRooferShow" or use this link - https://youtu.be/N7F2wJVbfwkBe sure to subscribe, like, and comment!Set up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-callInterested in learning more about our 1-on-1 coaching, mastermind groups, or fractional CFO services? Email me or send me a text at (510) 612-1450.No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors: https://theroofershow.com/planThe Roofer Show's Vetted SponsorsHave RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month's service: ruby.com/roofershow.SMA Support Services fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant services. Explore what a virtual assistant can do for your contracting business. Let SMA do the hiring, training, and onboarding. Check out SMAsupport.us (Tell them Dave sent you.)Automate your follow-up process and close more sales with ProLine. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month's service!

Today, we chat with Greg DeSimone from Catapult Advisory Group about figuring out what roofing businesses are really worth. We dive into why it's crucial to know your company's value, especially when dealing with private equity or thinking about mergers and acquisitions. Greg points out that having a strong management team, clear financials, and a solid strategy are key to catching the eye of potential buyers. He also shares how having niche skills can really boost a company's market value. Plus, we talk about why it's smart to start prepping your business for sale way ahead of time and offer some great resources for contractors who want to up their business game.What you'll hear in this episode:Business valuation for roofing contractorsThe role of private equity in the roofing industryTrends in mergers and acquisitions within home servicesImportance of preparing a business for saleStrategies for creating a transferable businessThe significance of financial transparency and accurate record-keepingThe impact of management teams on business valueUnderstanding EBITDA and its relevance to business valuationThe concept of controlled growth versus rapid growthOptions for contractors considering a sale or transition of ownershipResources Mentioned: Check out this episode on our Youtube channel at @DaveSullivanRooferShow" or use this link - https://youtu.be/N7F2wJVbfwk. Be sure to subscribe, like, and comment!Set up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-callInterested in learning more about our 1-on-1 coaching, mastermind groups, or fractional CFO services? Email me or send me a text at (510) 612-1450.No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors: https://theroofershow.com/planThe Roofer Show's Vetted SponsorsHave RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month's service: ruby.com/roofershow.SMA Support Services fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant services. Explore what a virtual assistant can do for your contracting business. Let SMA do the hiring, training, and onboarding. Check out SMAsupport.us (Tell them Dave sent you.)Automate your follow-up process and close more sales with ProLine. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month's service!

Today, Dave Sullivan and John DeLaurier chat with Brad Akers about drumming up business and keeping customers coming back. They dive into why it's crucial to make the most of the leads you already have instead of just trying to get more. Brad points out that SEO and ads are getting pricier, so he suggests focusing on personal connections and getting referrals. John talks about the importance of having a consistent and strategic marketing plan, which should include video content and even old-school methods like sending out postcards. They also touch on why it's important to know your key metrics so you can make smart business choices. Overall, the episode highlights the need to build strong relationships and offer top-notch service to succeed in the competitive roofing world.What you'll hear in this episode:Challenges in lead generation and customer acquisition for roofing contractorsImportance of maximizing the value of existing leads rather than just increasing lead volumeEffective marketing strategies for roofing contractors, including SEO and content creationBuilding relationships and trust with potential clientsThe role of video content in marketing and establishing connections with customersImpact of traditional marketing methods, such as yard signs and postcards, on customer engagementThe necessity of understanding key metrics, such as customer acquisition costs and lead-to-appointment ratiosValue of referrals and exceptional customer service in generating high-quality leadsStrategies for creating a sustainable marketing approach that adapts to changing market conditionsHaving a clear business plan and proactive leadership in achieving business goalsResources Mentioned: Connect with Brad Akers: Website, The Built Right Contractor, and 832-275-0581Check out our YouTube channel and be sure to subscribe:https://www.youtube.com/@DaveSullivanRooferShowSet up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-callInterested in learning more about our 1-on-1 coaching, mastermind groups, or fractional CFO services? Email me or send me a text at (510) 612-1450.No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors: https://theroofershow.com/planThe Roofer Show's Vetted SponsorsHave RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month's service: ruby.com/roofershow.SMA Support Services fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant services. Explore what a virtual assistant can do for your contracting business. Let SMA do the hiring, training, and onboarding. Check out SMA Support Services! (Tell them Dave sent you.)Automate your follow-up process and close more sales with ProLine. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month's service!

Today, John and I have a great discussion with Chris Scoville from Improvifi about the importance of financing in the roofing industry. We'll explore how offering financing options can significantly boost roofing sales, talk about the ever-evolving lending landscape, and discuss the need for contractors to present financing early in the sales process. John emphasizes the importance of training contractors to sell financing effectively. Integrating financing into business strategies can enhance sales and customer satisfaction, so tune in to hear more!What you'll hear in this episode:The critical role of financing in the roofing industryChanges in the financing landscape and consumer preferencesImportance of offering financing options to increase salesStrategies for effectively presenting financing to customersCommon misconceptions among contractors regarding financingSignificance of training and education for contractors on financingImpact of financing on customer satisfaction and project accessibilityTools and technologies to streamline the financing application processBuilding authentic relationships with consumers through financing discussionsResources Mentioned: Check out our YouTube channel and be sure to subscribe:https://www.youtube.com/@DaveSullivanRooferShowSet up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-callInterested in learning more about our 1-on-1 coaching, mastermind groups, or fractional CFO services? Email me or send me a text at (510) 612-1450.No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors: https://theroofershow.com/planThe Roofer Show's Vetted SponsorsHave RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month's service: ruby.com/roofershow.SMA Support Services fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant services. Explore what a virtual assistant can do for your contracting business. Let SMA do the hiring, training, and onboarding. Check out SMA Support Services! (Tell them Dave sent you.)Automate your follow-up process and close more sales with ProLine. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month's service!Connect with Christopher ScovilleImprovifiLinkedInFacebook

Today, we reflect on 2024 and prepare for 2025 by discussing common mistakes made by roofing contractors last year. This annual tradition, replayed since 2017, highlights the top ten recurring errors. Dave emphasizes the importance of having a clear business plan, understanding one's ideal customer, and charging appropriately for services and underscores creating a business that allows for personal freedom. We hope this episode will help contractors improve their operations by learning from past mistakes and setting actionable goals for the future.We hope what is shared with you today is going to help to get you unstuck and back on track to running a profitable roofing business in 2025!What you'll hear in this episode:Reflection on the past year (2024) and preparation for the upcoming year (2025)Common mistakes made by roofing contractorsImportance of having a clear business plan and understanding success metricsUnderstanding and targeting the ideal customer for effective marketingStrategies for appropriate pricing and avoiding under-pricing servicesBuilding a business that allows for personal freedom and work-life balanceEmphasis on learning from past mistakes and experiencesImportance of financial understanding, including cash flow and gross profitImplementation of processes and systems for operational efficiencyResources Mentioned: Check out our YouTube channel and be sure to subscribe:https://www.youtube.com/@DaveSullivanRooferShowSet up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-callInterested in learning more about our 1-on-1 coaching, mastermind groups, or fractional CFO services? Email me or send me a text at (510) 612-1450.No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors: https://theroofershow.com/planThe Roofer Show's Vetted SponsorsHave RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month's service: ruby.com/roofershow. SMA Support Services fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant services. Explore what a virtual assistant can do for your contracting business. Let SMA do the hiring, training, and onboarding. Check out SMA Support Services! (Tell them Dave sent you.)Automate your follow-up process and close more sales with ProLine. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month's service!

What is the #1 question from homeowners regarding the roofing industry? “How much is my roof going to cost?” The team at Roofle has developed a powerful price quoting tool called Roof Quote PRO that can enhance your customer service in every way. Times are changing in the roofing industry, and old-school methods don't work with today's consumers. Join us to learn more about this cutting-edge technology that is available now!Dave and John are joined by Mike Goldenstein, the Chief Revenue Officer at Roofle. Mike logged over 30 years in every aspect of the roofing industry before joining Roofle last year. He explains how Roof Quote PRO is changing everything in the customer experience around getting a new roof and why Roofle remains committed to innovation and simplicity in everything they do.Before they talk with Mike, Dave and John discuss the latest developments in the rebranding of DeLaurier Roofing to Peach State Roofing, along with why rebranding is a BIG deal with many details to consider.What you'll hear in this episode: How things are changing rapidly in the roofing industry and requiring a mindset shift from roofing contractors How Roof Quote PRO works like no other tool in the roofing industry How to give the customer a great experience with Roof Quote PRO John's perspective as a roofing business owner about how Roof Quote PRO solves problems and helps his business in various ways Why customers trust a roofing business more if you are transparent with your price Why price is just one of the pillars that customers consider in the value their roofing contractor can bring them How Roof Quote PRO can be a tool to connect roofing contractors to local realtors for additional leads What Mike sees in lead magnets that actually work Why the Roofle team is committed to making Roof Quote PRO “always innovative and profoundly simple” Mike's overview of the new features in Roof Quote PRO that will enhance the customer experienceResources:Connect with Mike Goldenstein: Website, Instagram, Facebook, and LinkedInCheck out our YouTube channel and be sure to subscribe:https://www.youtube.com/@DaveSullivanRooferShowSet up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-callInterested in learning more about our 1-on-1 coaching, mastermind groups, or fractional CFO services? Email me or send me a text at (510) 612-1450.No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors: https://theroofershow.com/planThe Roofer Show's Vetted SponsorsHave RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month's service: ruby.com/roofershow.SMA Support Services fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant services. Explore what a virtual assistant can do for your contracting business. Let...

Welcome to this episode of The Roofer Show! My co-host, John DeLaurier, is not with us today because he is attending a seminar and learning cool, new stuff. I'm talking with one of our mastermind group members about why and when you might need an attorney when working with insurance companies. Join us to learn more! Brian Huf is the owner of Modern Roofing Group in Denver, Colorado. We are getting Brian's take on working with insurance companies and how he's learned to make this relationship work. His attorney, Michelle Le, joins us to give valuable insight from her role in the process. She is the owner of her practice, the Law Offices of Michelle C. Le, and is licensed to practice law in four states: Texas, Colorado, Kansas, and Mississippi. What you'll hear in this episode:What Brian gets out of our residential mastermind group at The Roofer Coach Brian's background and work as the owner of Modern Roofing GroupMichelle's background and work as the owner of her law practiceWhat Brian sees as the problem AND the solution in working with insurance companiesHow Brian gains the trust of the homeowner by being transparent and educating them about the roofing and insurance claim processWhy Brian works with Michelle to address problems when insurance companies don't want to pay How Brian works with insurance adjusters and gets paidHow Michelle works on a contingency fee agreement to get paidWhat roofing contractors can do to improve their process and get paidBrian's recent rebrand and how it's made him easier for people to findResources Mentioned: Connect with Brian Huf: Modern Roofing Group website or text 720-334-3449 Connect with Michelle C. Le: The Law Offices of Michelle C. Le website or text 210-491-2054 Check out our YouTube channel and be sure to subscribe:https://www.youtube.com/@DaveSullivanRooferShowSet up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-callInterested in learning more about our 1-on-1 coaching, mastermind groups, or fractional CFO services? Email me or send me a text at (510) 612-1450.No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors: https://theroofershow.com/planThe Roofer Show's Vetted SponsorsHave RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month's service: ruby.com/roofershow.SMA Support Services fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant services. Explore what a virtual assistant can do for your contracting business. Let SMA do the hiring, training, and onboarding. Check out SMA Support Services! (Tell them Dave sent you.)Automate your follow-up process and close more sales with ProLine. Get started for FREE at https://useproline.com/. Use promo...

Do you know that having a written business plan can make all the difference for roofing contractors? In the latest episode of "The Roofer Show," Dave Sullivan and John DeLaurier dive deep into the essentials of business planning for 2025. We cover everything from setting realistic sales goals to structuring your marketing strategies. It's more than just growing your business, it's about making it serve you, not the other way around.What you'll hear in this episode:Importance of business planning for roofing contractors in preparation for 2025Understanding financials and the necessity of regular financial reviewsThe concept of the "three-legged stool" of business: selling work, doing work, and keeping scoreJob costing and financial tracking to improve profitabilityThe significance of accurate estimating and managing labor costsDevelopment of structured marketing strategies for lead generationImportance of tracking key performance indicators (KPIs) for business healthThe role of customer reviews in building trust and credibilityStrategies for setting realistic sales and profit goals based on historical dataEncouragement for contractors to seek support through coaching and CRM solutionsResourcesCheck out our YouTube channel and be sure to subscribe:https://www.youtube.com/@DaveSullivanRooferShowSet up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-callInterested in learning more about our 1-on-1 coaching, mastermind groups, or fractional CFO services? Email me or send me a text at (510) 612-1450.No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors: https://theroofershow.com/planThe Roofer Show's Vetted SponsorsHave RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month's service: ruby.com/roofershow.SMA Support Services fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant services. Explore what a virtual assistant can do for your contracting business. Let SMA do the hiring, training, and onboarding. Check out SMA Support Services! (Tell them Dave sent you.)Automate your follow-up process and close more sales with ProLine. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month's service!

In this episode, John DeLaurier and I discuss our WHY, which is the most important thing aboutyour business. Why do you want to run a roofing business in the first place? Knowing andunderstanding your why is the best way to come into 2025 prepared for success. Join us tolearn more about aligning with your why and having a plan to accomplish it in the coming year.What you'll hear in this episode:● What's new with John DeLaurier? Learn why John's company has rebranded toRoofvana.● The value in consulting a trademark attorney and prioritizing your brand (Spend themoney to protect yourself!)● Identify your WHY.● John's perspective on his WHY about income and what he wants his days and weeks tolook like● Risks, being relentless, and learning from your failures● Want to be a wise business owner? Be willing to learn and educate yourself.● Become a great leader in your business.● The value of mentors and accountability partners for EVERY business owner● More profit over more sales!ResourcesCheck out our YouTube channel and be sure to subscribe:https://www.youtube.com/@DaveSullivanRooferShowSet up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-callInterested in learning more about our 1-on-1 coaching, mastermind groups, or fractional CFO services? Email me or send me a text at (510) 612-1450.No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors: https://theroofershow.com/planThe Roofer Show's Vetted SponsorsHave RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month's service: http://get.ruby.com/roofershow.SMA Support Services fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant services. Explore what a virtual assistant can do for your contracting business. Let SMA do the hiring, training, and onboarding. Check out SMA Support Services! (Tell them Dave sent you.)Automate your follow-up process and close more sales with ProLine. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month's service!

Marketing is a common topic on The Roofer Coach for the simple reason that so many roofing contractors are doing it wrong. They hire agencies that don't produce the desired outcomes, throw money into futile efforts, or simply don't budget enough for the right kind of marketing. Today's show covers how to approach marketing to become “5-mile famous.” Join us to learn more!Elizabeth Lytle is with Contractor Dynamics, the roofing industry's leading marketing training company. Their marketing training program is exclusively focused on growth-minded roofing companies. They partner with business owners and companies to equip them to take control over their marketing to create predictable growth. What you'll hear in this episode Why a relationship with an ad agency doesn't work for roofing contractors: “YOU need to steer that ship!” Why in-house marketing allows for more clarity, transparency, and tracking the numbers How to get started with a marketing program through Contractor Dynamics Why a business owner has to take extreme ownership of their marketing How to identify your ideal client avatar, find out where he/she hangs out, and follow up with your messaging (John explains how he has done this in his rebranding process.) Why success happens when the marketing team and sales team are collaborating Why you should be marketing all year long and always align with your core values How to begin with a marketing budget How to focus on differentiating your business and demonstrating your value How to be “5-mile famous”ResourcesCheck out our YouTube channel and be sure to subscribe:https://www.youtube.com/@DaveSullivanRooferShowSet up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-callInterested in learning more about our 1-on-1 coaching, mastermind groups, or fractional CFO services? Email me or send me a text at (510) 612-1450.No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors: https://theroofershow.com/planThe Roofer Show's Vetted SponsorsHave RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month's service: http://get.ruby.com/roofershow.SMA Support Services fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant services. Explore what a virtual assistant can do for your contracting business. Let SMA do the hiring, training, and onboarding. Check out SMA Support Services! (Tell them Dave sent you.)Automate your follow-up process and close more sales with ProLine. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month's service!

In this episode, Dave Sullivan and John DeLaurier speak with Scott TeBay from Rain Stoppers Roofing. They discuss strategies for scaling roofing businesses, emphasizing the importance of systems, processes, and market understanding. Scott shares his experience with financial training and innovative canvassing techniques, while John highlights the critical role of financing in increasing sales. They highlight the significance of education, technology, and continuous learning for contractors aiming to grow their businesses and navigate market challenges effectively. This episode is packed with valuable lessons on the role of financing in the roofing industry. Scott and John DeLaurier discuss the gap many contractors face in understanding financing options. With programs like ImproveFi simplifying the process, they've seen a significant increase in financed projects. As roofing costs rise, having a solid financing strategy is crucial. If you're struggling with selling financing, this discussion is a must-listen!What you'll hear in this episode:Strategies for scaling roofing businessesImportance of systems and processes in business growthChallenges faced by contractors in the roofing industryRole of technology in enhancing operational efficiencySignificance of financial planning and understanding financing optionsEffective lead generation techniques and innovative canvassing methodsBuilding and managing a successful sales teamCompensation structures and their impact on sales performanceImportance of company culture and employee supportConnect with Dave and John:Check out our YouTube channel and be sure to subscribe:https://www.youtube.com/@DaveSullivanRooferShowSet up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-callInterested in learning more about our 1-on-1 coaching, mastermind groups, or fractional CFO services? Email me or send me a text at (510) 612-1450.No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors: https://theroofershow.com/planThe Roofer Show's Vetted SponsorsHave RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month's service: http://get.ruby.com/roofershow.SMA Support Services fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant services. Explore what a virtual assistant can do for your contracting business. Let SMA do the hiring, training, and onboarding. Check out SMA Support Services! (Tell them Dave sent you.)Automate your follow-up process and close more sales with ProLine. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month's service!Connect with Scott Tebay and Rainstoppers RoofingRainstoppers RoofingEmail Scott! scott@rainstoppersroofing.comGive Scott a Call! (740) 434-7127

We have an exciting episode for you that you will want to catch! Today, we discuss the importance of effective communication in the roofing industry with AnneMarie Grisham, VP of Sales and Partnerships at Ruby. You'll hear why it is a necessity for contractors to answer their phones promptly to improve customer service and drive sales. AnneMarie explains how Ruby's chat and reception services can help contractors manage phone calls and enhance customer interactions. We also discuss the detrimental effects of missed calls and explore how Ruby's services can capture leads, streamline communication, and support business growth.Be sure to tune in!What you'll hear in this episode:The critical need for contractors to answer their phones to enhance customer serviceHow Ruby's chat and reception services designed to assist roofing contractors with customer interactionsDifficulties contractors face when managing phone calls while working on roofsWhy missed calls lead to negative reviewsCustomer touchpoints and the significance of the first phone callHigh costs of acquiring customers and the importance of converting calls into appointmentsWhy impressions are crucial for building trust with potential clientsThe stress relief Ruby's services provide Explanation of how a typical call is handled by Ruby's receptionistsDave highlights how many prospects call after hours, emphasizing the need for constant coverage.The need for contractors to maintain focus on tasks without phone distractionsComparison of the cost of hiring in-house staff versus utilizing Ruby's services for call managementDave emphasizes the importance of a business audit and planning for the upcoming year and the need for strong processes in sales, operations, and financial management.Resources:Special Offer! Call Ruby (866) 613-1332 and Mention The Roofer Show…or Tell them Dave sent you for a special discount!Connect with Dave and John:Check out our YouTube channel and be sure to subscribe:https://www.youtube.com/@DaveSullivanRooferShowSet up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-callInterested in learning more about our 1-on-1 coaching, mastermind groups, or fractional CFO services? Email me or send me a text at (510) 612-1450.No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors: https://theroofershow.com/planThe Roofer Show's Vetted SponsorsHave RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month's service: http://get.ruby.com/roofershow.SMA Support Services fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant services. Explore what a virtual assistant can do for your contracting business. Let SMA do the hiring, training, and onboarding. Check out SMA Support Services! (Tell them Dave sent you.)Automate your follow-up process and close more sales with ProLine. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your...

As we head into the holiday season, we must acknowledge that 2024 is almost over. Have you hit your goals? Did you have specific, written goals? What went right and what went wrong? Dave Sullivan and John DeLaurier discuss strategies for higher profits by breaking down John's business goals at Peach State Roofing, along with how he's planning now for 2025. If you're feeling stuck and don't know how to move forward, this show is for you!What you'll hear in this episode:John's perspective on where he is right now in identifying strengths and weaknesses“This is the time to work ON your business.”Having success with a higher close rate and fewer leadsFinding balance with your three-legged stoolSales depend on converted leads, which depend on your website.John's tips for a great website that stands out“Big revenue doesn't mean big profits.”Niching down is the wisest action.Three specific videos every roofer should have on their websiteCommon questions roofing customers askLower your customer acquisition cost.Guard against profit slippages that are costing you BIG.A virtual assistant can make a huge difference in the customer experience.5-star reviews mean everything!5 components of business success: admin, accounting, marketing, sales, and productionKnow your numbers—and understand what they mean!The bottom line: “Do the basics to balance your three-legged stool: sell work, do work, and keep score.”Resources:Connect with Dave and John:Check out our YouTube channel and be sure to subscribe:https://www.youtube.com/@DaveSullivanRooferShowSet up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-callInterested in learning more about our 1-on-1 coaching, mastermind groups, or fractional CFO services? Email me or send me a text at (510) 612-1450.No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors: https://theroofershow.com/planThe Roofer Show's Vetted SponsorsHave RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month's service: http://get.ruby.com/roofershow.SMA Support Services fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant services. Explore what a virtual assistant can do for your contracting business. Let SMA do the hiring, training, and onboarding. Check out SMA Support Services! (Tell them Dave sent you.)Automate your follow-up process and close more sales with ProLine. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month's service!

Have you considered what a virtual assistant can do for your roofing business? If you aren't sure how the process works or what the specific benefits are, today's show lays it all out for you. Dave and John are joined by Adam Patterson of SMA Support, which provides an amazing service that is crucial to the success of many contractors. They hire, train, and provide VAs to help improve your business process and run the nuts and bolts of your business as dedicated team members. Join us to learn more!What you'll hear in this episode:John's testimonial about what a VA can do for your roofing business (Check out Episode 373: Everything You Need to Know About Virtual Assistants with Chris Diroll.)Adam's path from consulting and private equity to SMA SupportBuilding a business of value by taking advantage of outsourcing opportunitiesIdentify the WHY of your businessAchieving your goals in an affordable, efficient way with a VACharacteristics of an engaged employee—like an SMA Support VAEliminate the struggle and potential mistakes in the hiring process by employing a VARepeatability structure, decision mapping, and nesting: how an SMA Support VA gets it doneJohn's perspective of Kathleen's valuable role as the VA for Peach State RoofingNo time to train a VA? SMA takes care of that!Adam's take on managing people and offering incremental bonuses to exceptional VAsThe role of a VA in getting reviews, getting faster payments, and providing excellent customer serviceWhat can a VA do for you? You, the business owner, can spend less time each week in “the drudge zone.”Adam's view of what's going on right now in the private equity worldResources:Connect with Adam Patterson and SMA Support:WebsiteConnect with Dave and John:Check out our YouTube channel and be sure to subscribe:https://www.youtube.com/@DaveSullivanRooferShowSet up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-callInterested in learning more about our 1-on-1 coaching, mastermind groups, or fractional CFO services? Email me or send me a text at (510) 612-1450.No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors: https://theroofershow.com/planThe Roofer Show's Vetted SponsorsHave RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month's service: http://get.ruby.com/roofershow.SMA Support Services fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant services. Explore what a virtual assistant can do for your contracting business. Let SMA do the hiring, training, and onboarding. Check out SMA Support Services! (Tell them Dave sent you.)Automate your follow-up process and close more sales with ProLine. Get started for FREE at

ResourcesCheck out our YouTube channel and be sure to subscribe:https://www.youtube.com/@DaveSullivanRooferShowSet up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-callInterested in learning more about our 1-on-1 coaching, mastermind groups, or fractional CFO services? Email me or send me a text at (510) 612-1450.No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors: https://theroofershow.com/planThe Roofer Show's Vetted SponsorsHave RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month's service: http://get.ruby.com/roofershow.SMA Support Services fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant services. Explore what a virtual assistant can do for your contracting business. Let SMA do the hiring, training, and onboarding. Check out SMA Support Services! (Tell them Dave sent you.)Automate your follow-up process and close more sales with ProLine. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month's service!

Believe it or not, we are in the fourth quarter of 2024. What are you doing to finish strong? Intoday's episode, we take a look at end-of-year tax strategies that can set you up for successand increase the revenue you keep. We also check in with John DeLaurier in Georgia about hisprocess after a big storm. Join us to learn more!What you'll hear in this episode:● A check-in with John and his plan of action after a big storm like Hurricane Helene● From John: perspectives on “speed to lead” and leads from Yelp, Thumbtack, and LSA(local service ads)● Why John doesn't like insurance jobs● A breakdown of “revenue per capita”–and what it really means for profitability● Understanding net profit at the end of each job● “Every lead is costing you money. You have to understand what that cost is.”● You have to have a plan!● Tax advantages for contractors–plan ahead and get professional help!● Using money wisely to buy real estate, company vehicles, and marketing before the endof the year● Your business plan for 2025: Do it now!● Thoughts on hiring and firing to keep a lean machine at your businessResourcesCheck out our YouTube channel and be sure to subscribe:https://www.youtube.com/@DaveSullivanRooferShowSet up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-callInterested in learning more about our 1-on-1 coaching, mastermind groups, or fractional CFO services? Email me or send me a text at (510) 612-1450.No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors: https://theroofershow.com/planThe Roofer Show's Vetted SponsorsHave RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month's service: http://get.ruby.com/roofershow.SMA Support Services fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant services. Explore what a virtual assistant can do for your contracting business. Let SMA do the hiring, training, and onboarding. Check out SMA Support Services! (Tell them Dave sent you.)Automate your follow-up process and close more sales with ProLine. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month's service!

The #1 problem in the roofing industry today affects both large and small businesses. The issue of finding A-players (and keeping them) is a huge struggle for most contractors. If you can't afford an HR department for your business, what are you supposed to do? Today's show has the answer! Join Dave and his guest as they tackle this major obstacle with workable solutions that can work for every roofing business. Paul Sanneman founded Contractor Staffing Source, the world's largest recruiting company that works exclusively with residential and commercial construction companies. They take the burden of staffing your business off your shoulders so you can focus on building and creating, the work that you do best. Paul is also the founder of Dream Business Coaching, and as one of the leading business consultants in the US, has dedicated his life to coaching. What you'll hear in this episode:Paul's background as a coach for 50 yearsA breakdown of the work of Contractor Staffing SourceSteps to find A-players for your business:Write a killer job ad.Post your job ad everywhere.Respond immediately. “Speed to lead.”Filter applicants with assessments, screenings, background checks, and references.Have an onboarding process that works. “If you can't find good people, you probably suck at writing job ads.”Paul's example of using ChatGPT to write a job adPaul's example of the assessment Contractor Staffing Source usesThe function of an applicant tracking system (APS)“WHO they are is way more important than WHAT they know. We can fix WHAT they know, but we can't fix WHO they are.”Why it pays to hire a company like Contractor Staffing Source to do your HR work for youConnect with Paul Sanneman and Contractor Staffing Source:Website, Email, and 415-599-9006ResourcesCheck out our YouTube channel and be sure to subscribe:https://www.youtube.com/@DaveSullivanRooferShowSet up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-callInterested in learning more about our 1-on-1 coaching, mastermind groups, or fractional CFO services? Email me or send me a text at (510) 612-1450.No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors: https://theroofershow.com/planThe Roofer Show's Vetted SponsorsHave RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month's service: http://get.ruby.com/roofershow.SMA Support Services fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant services. Explore what a virtual assistant can do for your contracting business. Let SMA do the hiring, training, and onboarding. Check out SMA Support Services!...

ResourcesCheck out our YouTube channel and be sure to subscribe:https://www.youtube.com/@DaveSullivanRooferShowSet up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-callInterested in learning more about our 1-on-1 coaching, mastermind groups, or fractional CFO services? Email me or send me a text at (510) 612-1450.No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors: https://theroofershow.com/planThe Roofer Show's Vetted SponsorsHave RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month's service: http://get.ruby.com/roofershow.SMA Support Services fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant services. Explore what a virtual assistant can do for your contracting business. Let SMA do the hiring, training, and onboarding. Check out SMA Support Services! (Tell them Dave sent you.)Automate your follow-up process and close more sales with ProLine. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month's service!

What is the #1 question from homeowners regarding the roofing industry? “How much is my roof going to cost?” The team at Roofle has developed a powerful price quoting tool called Roof Quote PRO that can enhance your customer service in every way. Times are changing in the roofing industry, and old-school methods don't work with today's consumers. Join us to learn more about this cutting-edge technology that is available now!Mike Goldenstein, the Chief Revenue Officer at Roofle, joins Dave and John. Mike logged over 30 years in every aspect of the roofing industry before joining Roofle last year. He explains how Roof Quote PRO is changing everything in the customer experience around getting a new roof and why Roofle remains committed to innovation and simplicity in everything they do.What you'll hear in this episode:How things are changing rapidly in the roofing industry and requiring a mindset shift from roofing contractorsHow Roof Quote PRO works like no other tool in the roofing industryHow to give the customer a great experience with Roof Quote PROJohn's perspective as a roofing business owner about how Roof Quote PRO solves problems and helps his business in various waysWhy customers trust a roofing business more if you are transparent with your priceWhy price is just one of the pillars that customers consider in the value their roofing contractor can bring themHow Roof Quote PRO can be a tool to connect roofing contractors to local realtors for additional leadsWhat Mike sees in lead magnets that actually workWhy the Roofle team is committed to making Roof Quote PRO “always innovative and profoundly simple”Mike's overview of the new features in Roof Quote PRO that will enhance the customer experienceResourcesConnect with Mike and Roofle: Website, Instagram, Facebook, and LinkedInCheck out our YouTube channel and be sure to subscribe:https://www.youtube.com/@DaveSullivanRooferShowSet up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-callInterested in learning more about our 1-on-1 coaching, mastermind groups, or fractional CFO services? Email me or send me a text at (510) 612-1450.No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors: https://theroofershow.com/planThe Roofer Show's Vetted SponsorsHave RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month's service: http://get.ruby.com/roofershow.SMA Support Services fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant services. Explore what a virtual assistant can do for your contracting business. Let SMA do the hiring, training, and onboarding. Check out SMA Support Services! (Tell them Dave sent you.)Automate your follow-up process...

Resources:Check out our YouTube channel and be sure to subscribe:https://www.youtube.com/@DaveSullivanRooferShowSet up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-callInterested in learning more about our 1-on-1 coaching, mastermind groups, or fractional CFO services? Email me or send me a text at (510) 612-1450.No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors: https://theroofershow.com/planThe Roofer Show's Vetted SponsorsHave RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month's service: http://get.ruby.com/roofershow.SMA Support Services fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant services. Explore what a virtual assistant can do for your contracting business. Let SMA do the hiring, training, and onboarding. Check out SMA Support Services! (Tell them Dave sent you.)Automate your follow-up process and close more sales with ProLine. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month's service!

What is your customer acquisition cost? What it's costing you to acquire each customer is probably way more than you think! Reduced customer acquisition costs would mean more profitability for your business, which is a win-win for your bottom line. In this episode, Dave and his guest discuss improving your close rate, focusing on better quality leads, and a sure way to get more referrals. Join us to learn more!Brad Akers from Brad Grows Businesses developed The Built Right program to create scalable systems around sales and marketing for roofers and other home service professionals. His mission is to provide expert consulting and marketing services with a customized growth plan for each client. What you'll hear in this episode:Brad's background story: how he learned business and marketing through a hands-on approach to entrepreneurshipThe #1 problem for small contractors in getting the right leads: not focusing on quality conversationsUnderstanding a true lead–and what it costs to get a true customer“Developing better sales skills may be solving for the wrong problem.”Understanding the “control panel” in your business and which knobs and levers to turn for the desired resultsA look at ad spend, SEO, Google ads, and where your marketing dollars are really goingWhat is each qualified lead actually costing you? (Hint: Your estimated closing rate is probably WAY off!)Brad explains the concept of compounding.Brad's process in generating three additional appointments from every jobThe benefits of compounding are maximized by providing a great customer experience and offering amazing rewards for referral partners.Follow the process!An overview of Brad's program, The Built Right Contractor, along with group masterminds and one-on-one servicesResources:Connect with Brad Akers: Website, The Built Right Contractor, and 832-275-0581 Check out our YouTube channel and be sure to subscribe:https://www.youtube.com/@DaveSullivanRooferShowSet up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-callInterested in learning more about our 1-on-1 coaching, mastermind groups, or fractional CFO services? Email me or send me a text at (510) 612-1450.No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors: https://theroofershow.com/planThe Roofer Show's Vetted SponsorsHave RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month's service: http://get.ruby.com/roofershow.SMA Support Services fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant services. Explore what a virtual assistant can do for your contracting business. Let SMA do the hiring, training, and onboarding. Check out SMA Support Services! (Tell them Dave sent...

If you've ever spent any time thinking about retiring or any other reason for why you might sell your business somewhere down the line, don't miss today's show!My guest, David Lupberger, helps contractors with strategies in exit planning when they're thinking about selling their businesses. There's a lot that goes into this planning, and that is what we're going to get into today.David is not only a business coach, but he's also the owner of Remodel Force, an author, and he currently writes a monthly column for Qualified Remodeler magazine. He is a friend of mine and a fellow member of an amazing Mastermind group. What you'll hear in this episode:When most business owners walk out the door, the value of that business walks with them because their businesses depended on their participation, their knowledge, and their experience.According to David, your real job is to work yourself out of day-to-day-operations, because the long-term goal is that the company works as well and creates revenue as well without you as it does with you.You create equity, a transferable asset, when you have a company and people that can continue when you're not in the day-to-day operations.David addresses the “value” of a company.Preparing to leave can take years, and involves contingency planning.Three things to consider regarding the end purpose of your business:When do I want to transition out of day-to-day?If I'm replacing myself, which will usually increase overhead costs:Do I have a financial foundation in place to deal with that overhead?How will I increase revenue to pay for that additional overhead?Am I able to identify a successor?With exit planning, allow for a minimum of five years, and realistically seven to eight years.David explains the rewarding and transferring of equity concept.David drills down into various contingency scenarios and explains why having backup plans is so vital.Resources:Connect with John DeLaurier: Peach Roofing and LinkedInSet up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-callInterested in learning more about our 1-on-1 coaching, our mastermind groups, or our fractional professional services? Email me at dave@theroofercoach.com. or text me at (510) 612-1450.No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors https://theroofershow.com/plan.Vetted Sponsors Of The Roofer ShowHave RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month's service: http://get.ruby.com/theroofercoach.Automate your Follow-Up and close more sales with ProLine. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month's service!Our newest sponsor, SMA Support Services, fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant and call center services. Explore what a virtual assistant can do for your contracting business. Check out SMA Support Services!

Is the roofing business headed for a recession? We are seeing a real drop off in leads, and it's been a crazy year for contractors. You should be recession-proofing your business, but, in reality, you need to have a strong foundation to weather ANY storm. If you do the work upfront to build that strong foundation, you'll not only survive but thrive in the face of a downturn. Listen as Dave and John discuss this topic and give their best tips to help you weather the storm and come out on top!What you'll hear in this episode:John's take on 2024 and essential KPIsPut the pedal down on marketing with social media opportunities and good hashtags.Get aggressive with door hangers and postcards.“Small guys will stay small without a marketing strategy.”Don't put your head in the sand!Be unique and differentiate yourself among your competitors.KNOW your numbers! Run your business by the numbers!Rely on your CRM.How Dave and John are working with contractors to help them thriveJohn's perspective on what drives his business forwardYour profit margin should be at least 40%!The importance of a solid follow-up process to survive AND thriveThe value of coaching, podcasts, mentors, and mastermind groupsResources:Connect with John DeLaurier: Peach State Roofing and LinkedInSet up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-callInterested in learning more about our 1-on-1 coaching, our mastermind groups, or our fractional professional services? Email me at dave@theroofercoach.com. or text me at (510) 612-1450.No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors https://theroofershow.com/plan.Vetted Sponsors Of The Roofer ShowHave RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month's service: http://get.ruby.com/theroofercoach.Automate your Follow-Up and close more sales with ProLine. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month's service!Our newest sponsor, SMA Support Services, fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant and call center services. Explore what a virtual assistant can do for your contracting business. Check out SMA Support Services! (Tell them Dave and John sent you.)

Today's show answers the #1 question in Facebook roofing groups. Everyone has an opinion about CRMs, but who can you trust? Join Dave Sullivan, John DeLaurier, and their guest, Scott Tebay as they tackle the big question: “What's the best CRM for roofers?”Scott Tebay is the owner/operator of Rainstoppers Roofing, and he's been in the construction industry for almost 20 years. Scott is committed to providing 5-star service to every customer by being professional, responsive, and courteous at every step of the roofing process. Scott hosts the Small Town Roofer Podcast and lives with his wife and two young sons in Marietta, Ohio. What you'll hear in this episode:Understand the WHY of a CRM in light of your entire sales processThe best question to ask: “What problems do I have that I need to solve with a piece of software?”What is a CRM—and why do I need one?What is most important in a CRM?The key that is missing in most CRMs is the communication tool that builds the know, like, and trust factor.Scott's perspective on eliminating company phones for his employeesAccountability for every single team member through a CRMJohn's perspective on the advantages of ProLine regarding speed to lead, customized proposals, and 5-star reviewsAutomated follow-ups let the customer know that you want to work with them. Automations work!Your CRM can help track your KPIs.Scott's take on how a CRM performs a sales manager role for his companyResources:Connect with Scott Tebay: Website, Email, and the Small Town Roofer PodcastSchedule a demo with ProLine!Connect with John DeLaurier: Peach State Roofing and LinkedInSet up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-callInterested in learning more about our 1-on-1 coaching, our mastermind groups, or our fractional professional services? Email me at dave@theroofercoach.com. or text me at (510) 612-1450.No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors https://theroofershow.com/plan.Vetted Sponsors Of The Roofer ShowHave RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month's service: http://get.ruby.com/theroofercoach.Automate your Follow-Up and close more sales with ProLine. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month's service!Our newest...

Have you considered what a virtual assistant can do for your roofing business? If you aren't sure how the process works or what the specific benefits are, today's show lays it all out for you. Dave and John are joined by Adam Patterson of SMA Support, which provides an amazing service that is crucial to the success of many contractors. They hire, train, and provide VAs to help improve your business process and run the nuts and bolts of your business as dedicated team members. Join us to learn more!What you'll hear in this episode:John's testimonial about what a VA can do for your roofing business (Check out Episode 373: Everything You Need to Know About Virtual Assistants with Chris Diroll.)Adam's path from consulting and private equity to SMA SupportBuilding a business of value by taking advantage of outsourcing opportunitiesIdentify the WHY of your businessAchieving your goals in an affordable, efficient way with a VACharacteristics of an engaged employee—like an SMA Support VAEliminate the struggle and potential mistakes in the hiring process by employing a VARepeatability structure, decision mapping, and nesting: how an SMA Support VA gets it doneJohn's perspective of Kathleen's valuable role as the VA for Peach State RoofingNo time to train a VA? SMA takes care of that!Adam's take on managing people and offering incremental bonuses to exceptional VAsThe role of a VA in getting reviews, getting faster payments, and providing excellent customer serviceWhat can a VA do for you? You, the business owner, can spend less time each week in “the drudge zone.”Adam's view of what's going on right now in the private equity worldResources:Connect with Adam Patterson and SMA Support: WebsiteConnect with John DeLaurier: Peach State Roofing and LinkedInSet up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-callInterested in learning more about our 1-on-1 coaching, our mastermind groups, or our fractional professional services? Email me at dave@theroofercoach.com. or text me at (510) 612-1450.No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors https://theroofershow.com/plan.Vetted Sponsors Of The Roofer ShowHave RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month's service: http://get.ruby.com/theroofercoach.Automate your Follow-Up and close more sales with ProLine. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month's service!Our newest sponsor, SMA Support Services, fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant and call center services. Explore what a virtual assistant can do...

What You'll Hear in this EpisodeIn this episode, Dave emphasizes the importance of a mid-year business review to ensure your roofing business stays on track for profitability.The key takeaway is understanding your financial statements and knowing your numbers, which is crucial for making informed decisions and maintaining profitability.Dave shares a step-by-step approach to evaluating your business, covering areas like sales processes, production efficiency, and financial scorekeeping.He also highlights the importance of having a well-organized bookkeeping system tailored for construction and roofing businesses.The episode ends with actionable advice on setting priorities and focusing on the "one thing" that will move your business forward.ResourcesConnect with John DeLaurier: Peach State Roofing and LinkedInSet up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-callInterested in learning more about our 1-on-1 coaching, our mastermind groups, or our fractional professional services? Email me at dave@theroofercoach.com. or text me at (510) 612-1450.No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors https://theroofershow.com/plan.Vetted Sponsors Of The Roofer ShowHave RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month's service: http://get.ruby.com/theroofercoach.Automate your Follow-Up and close more sales with ProLine. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month's service!Our newest sponsor, SMA Support Services, fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant and call center services. Explore what a virtual assistant can do for your contracting business. Check out SMA Support Services! (Tell them Dave and John sent you.)

This Is The Problem With Roofing Contractor Facebook Groups. ResourcesSet up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-callInterested in learning more about our 1-on-1 coaching, our mastermind groups, or our fractional professional services? Email me at dave@theroofercoach.com. or text me at (510) 612-1450.No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors https://theroofershow.com/plan.Vetted Sponsors Of The Roofer ShowHave RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month's service: http://get.ruby.com/theroofercoach.Automate your Follow-Up and close more sales with ProLine. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month's service!Our newest sponsor, SMA Support Services, fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant and call center services. Explore what a virtual assistant can do for your contracting business. Check out SMA Support Services! (Tell them Dave and John sent you.)

You've heard it from Dave over and over: “If you can't take your family on a two-week vacation without having your business fall apart, you don't have a business. You have a JOB.” Vacation is the name of the game for today's show. Dave is on vacation, John DeLaurier just returned from vacation, and Scott Tebay is currently on a three-week road trip vacation with his family. How do these guys take extended vacations and still run a profitable business? Let's find out in today's episode!Scott Tebay is the owner/operator of Rainstoppers Roofing, and he's been in the construction industry for almost 20 years. Scott is committed to providing 5-star service to every customer by being professional, responsive, and courteous at every step of the roofing process. Scott hosts the Small Town Roofer Podcast and lives with his wife and two young sons in Marietta, Ohio. What you'll hear in this episode:Scott's commitment to family vacations (This time it's a three-week road trip in a motorhome up the east coast of the US.)The benefits of a roofing mastermind group: perspectives from John and ScottThoughts on a tough, slow year that has seen recent optimistic growth because of the changing political climateScott's background and the WHY that keeps him going each dayA change in Scott's destination—from $100 million goals to $7 million and a satisfying lifestyleJohn's perspective on his WHY and his priorities for his family and his team in the roofing worldFrom Scott and John: perspectives on building the lifestyle of their dreams with a solid team, a profitable sales/production process, and a good CRM (They both recommend ProLine.)Issues with crews that need a project manager to “babysit” them (There is a better way with ProLine and CompanyCam!)Advice from John and ScottResources:Connect with Scott Tebay: Website, Email, and the Small Town Roofer PodcastConnect with John DeLaurier: Peach State Roofing and LinkedInSet up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-callInterested in learning more about our 1-on-1 coaching, our mastermind groups, or our fractional professional services? Email me at dave@theroofercoach.com. or text me at (510) 612-1450.No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors https://theroofershow.com/plan.Vetted Sponsors Of The Roofer ShowHave RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month's service:

We have a little different setup today as both John DeLaurier and I are on vacation. Since I can do the podcast from anywhere in the world, I'm handling things on my own with a great interview with Aaron Hockel of AltaVista Strategic Partners. He shares his wisdom and expertise about marketing in today's shaky economy. Roofing leads are dropping off, and we've got to know what works and what doesn't in today's market. Join us to learn more about how you can get a bigger piece of the pie! What you'll hear in this episode:A quick overview of the services available for roofers at AltaVistaAaron's perspective on the slowing roofing market in 2024Financing is a huge issue for roofers in today's economy.“The pie is getting smaller. Every piece is more expensive and more valuable to a roofing business.”Aaron's tips for a great website: homepage, About page, and service pagesBranding starts with your website homepage!The ROI in hiring a photographer for your website photos (vs. using stock photos) is phenomenal!Aaron's perspective on merging businesses for maximum SEORoofers care more about LEADS than CLICKS!Understanding the value of Google My BusinessReviews are critically important to your roofing business!Aaron's thoughts about location, proximity, directory citations, prominence (reviews), data pins, and social media contentReverse engineering to figure out how many leads you need to hit your sales goalsResources:Connect with Aaron Hockel and AltaVista: Website, Email, and LinkedIn Set up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-callInterested in learning more about our 1-on-1 coaching, our mastermind groups, or our fractional professional services? Email me at dave@theroofercoach.com. or text me at (510) 612-1450.No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors https://theroofershow.com/plan.

Welcome to another great episode of The Roofer Coach! We have a great topic for you today as Dave and John discuss the best sales process you can use in 2024. This topic comes up often in our mastermind group, and we think a deeper look will be helpful for our listeners. Learn how a better sales process will help you close more deals and increase your profit margins. Join us to learn more! What you'll hear in this episode: How a coach will help you implement a better sales process and stay on track to meet your goals What to know about the effort and cost of acquiring a customer (Hint: your customer acquisition cost is probably WAY more than you think it is!) What to know about getting customer reviews and posting content to build your online presence Why you should offer only 1-2 services (You can't do everything and stand out in the roofing industry.) Why having a great website is the foundation of your sales process How to know what your customer really wants Steps in the best sales process: Make it easy for your prospect to schedule an appointment and get the information they want. (Automation from Roof Quote Pro and Company Cam make it easier!) Do the inspection and have all your pre-qualifications completed ahead of time–before you even go look at their roof. Present the proposal. (John includes “hero” pages, his company story, and information about the customer journey, pricing, options, etc. All of these things help to build trust.) Have follow-up processes set up for every customer, whether they buy now or not. Why you must show differentiators at EVERY step of the sales process to stand out from your competitorsResources:You can also watch the show on Youtube at https://youtu.be/BLS7OxT8rPQ.Set up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-callInterested in learning more about our 1-on-1 coaching, our mastermind groups, or our fractional professional services? Email me at dave@theroofercoach.com. or text me at (510) 612-1450.No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors https://theroofershow.com/plan.Vetted Sponsors Of The Roofer ShowHave RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month's service: http://get.ruby.com/theroofercoach.Automate your Follow-Up and close more sales with ProLine. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month's service!Our newest sponsor, SMA Support Services, fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant and call center services. Explore what a virtual assistant can do for your contracting business. Check out SMA Support Services! (Tell them Dave and John sent...

I'm building on last week's show, Episode 386, about the “halftime” or mid-year review in your business. It's time to gear up for the 2nd half, run out of the locker room, and kick some ass! If we know the score (our numbers), we can make adjustments, formulate a game plan, and come out to WIN. This episode is about building a strong foundation to withstand the many downturns of the roofing business. Join me to learn more!What you'll hear in this episode:Know your KPIs! (sales, gross profit margin, cash flow, etc.)The rule for owner's pay: take home 10% of sales ($2 million in sales = $200k for you)Other accounts you need: savings, retirement, kids' college fund, life insurance, disability insurance, etc.)A good CPA should reduce your taxes!Don't confuse gross profit and net profit!“Profit is for sanity, and cash is reality.”Understand your monthly financial statements.Construction accounting is set up differently than other businesses because of job costs.The strength of your business is found in three reports: your P&L report, balance sheet, and cash flow analysis (We offer Fractional CFO services! Email Dave: dave@theroofercoach.com.)Your business should be a no-scale zone.Need to make more profit? Cut your overhead, lean up your business, and look to outsource tasks.Your marketing budget should be 5% of your sales; you need a good website that converts, SEO, GMB page, review process, and brand visibility.Resources:Set up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-callInterested in learning more about our 1-on-1 coaching, our mastermind groups, or our fractional professional services? Email me at dave@theroofercoach.com. or text me at (510) 612-1450.No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors https://theroofershow.com/plan.Vetted Sponsors Of The Roofer ShowHave RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month's service: http://get.ruby.com/theroofercoach.Automate your Follow-Up and close more sales with ProLine. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month's service!Our newest sponsor, SMA Support Services, fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant and call center services. Explore what a virtual assistant can do for your contracting business. Check out SMA Support Services! (Tell them Dave and John sent you.)

Tune in to hear expert tips for a profitable second half of the year in your roofing business!Resources:Set up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-callInterested in learning more about our 1-on-1 coaching, our mastermind groups, or our fractional professional services? Email me at dave@theroofercoach.com. or send me a text at (510) 612-1450.No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors https://theroofershow.com/plan.Vetted Sponsors Of The Roofer ShowHave RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month's service: https://get.ruby.com/theroofercoach.Automate your Follow-Up and close more sales with ProLine. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month's service!Our newest sponsor, SMA Support Services, fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant and call center services. Explore what a virtual assistant can do for your contracting business. Check out SMA Support Services! (Tell them Dave and John sent you.)

Solid advice from Dave and John—that's what we have lined up for you today. This episode comes out of coaching work I'm doing with three clients right now who are coming from other industries and want to get into the roofing business. Things are different today than they were even ten years ago, and there is so much wisdom to be learned from the mistakes of others. Join us to hear A+ advice from Dave and John about getting started in the roofing business!What you'll hear in this episode:Glimpses into Dave and John's paths in the roofing businessPerspectives on solo ownership vs. partnership, being the biggest vs. being profitable, and knowing your WHYThe importance of knowing your market, your niche, and your ideal customerSpend your marketing dollars wisely!Advice about your website, sales staff, and office administrationKnowing what to charge and what your profit margin should beBuilding your brandThoughts on your org chart levels: admin, accounting, marketing, production, and salesQuestions to ask yourself: Am I making a profit? Is my personal life what I want it to be as a business owner? Do I have a “job” or a business?What John would have done differentlyGetting leads in today's world is a different ball game than it used to be. Takeaways from John: “Learn from others' mistakes. There is no shortcut to business success. Listen to podcasts, join a Mastermind, and ask questions.”Resources:Set up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-callInterested in learning more about our 1-on-1 coaching, our mastermind groups, or our fractional professional services? Email me at dave@theroofercoach.com. or send me a text at (510) 612-1450.No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors https://theroofershow.com/plan.Vetted Sponsors Of The Roofer ShowHave RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month's service: https://get.ruby.com/theroofercoach.Automate your Follow-Up and close more sales with ProLine. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month's service!Our newest sponsor, SMA Support Services, fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant and call center services. Explore what a virtual assistant can do for your contracting business. Check out SMA Support Services! (Tell them Dave and John sent you.)

I've got a great show for you today that's packed with practical tips and insights. My co-host, John DeLaurier, is not able to join us today, but Tommy Mello is here. He's the Home Service Millionaire, the author of several bestselling books, and a repeat guest on the show. He last joined us in June 2023 for Episode 348, and he's back for today's show. He is the owner of A1 Garage Door Service and hosts The Home Service Expert Podcast. You don't want to miss this episode that's packed with Tommy's great advice for roofing contractors!What you'll hear in this episode:Highlights of Tommy's booksAn overview of the Freedom Event in San Diego: September 25-27An update on Tommy's life and business–and how he's saving $20 million by negotiating with his vendorsTommy's wins in every area of life by eliminating all that's not positive and finding happiness, gratefulness, love, and contentmentGrowing a billion-dollar businessAI tools, integrations, and automation: how Tommy is using them to his advantageTommy's advice about knowing your numbers and having KPIs in order from an equity perspectiveNewsflash: Your kids don't want your business!Tommy's take on diversification, an exit plan, and how AI has changed the landscape“Remember your WHY. Wake up. Take action. Today's the day.”“There's nothing that happened that didn't come from your habits and decisions. You're the problem.”The answer for contractors who need to generate more leads: cultivate relationships, don't keep “decent” employees, stack your deck, use pictures in your reviews, and network with referral partners“The cheapest is never the best.”Tommy's advice on getting better reviewsResourcesConnect with Tommy MelloWebsite, The Home Service Expert podcastSet up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-callInterested in learning more about our 1-on-1 coaching, our mastermind groups, or our fractional professional services? Email me at dave@theroofercoach.com. or send me a text at (510) 612-1450.No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors https://theroofershow.com/plan.Vetted Sponsors Of The Roofer ShowHave RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month's service: http://get.ruby.com/theroofercoach.Automate your Follow-Up and close more sales with ProLine. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month's service!Our newest sponsor, SMA Support Services, fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant and call center services. Explore what a virtual assistant can do for your...

As we are close to the halfway point of 2024, it's time for the halftime huddle. This is the time to review our first half, evaluate our game plan for the second half, and make the necessary tweaks. It really is ALL about the process, and that's our topic for today's show. John DeLaurier of Peach State Roofing joins Dave to talk about the process and the components of the all-important three-legged stool: sell work, do work, and keep score. Join us!What you'll hear in this episode:Inquiries, leads, and what Roof Quote PRO does for Peach State RoofingThe process of moving forward with a great lead, a ProLine proposal, scheduling, and solid over-communicationThe goal: great customer service AND a five-star customer experienceWhy it's hard to show value to homeowners during this competitive time in residential roofingPresenting your proposal with a quality experience for EVERY customerBad reviews exist because of communication screw-ups!Guidelines for efficient automated communication from the first contact all the way through the customer reviewRemember that the sales cycle can be a long process of 1-2 years!Project management: coordinating all the pieces to the puzzleThe value of showing the customer pictures at every stage of the roof installationPeach State Roofing's process for billing and payment eliminates surprises for the customer and guarantees fast payment.Job costing for accuracy and staying on budget (Know what the numbers say!)Resources:Connect with John DeLaurier and Peach State Roofing: WebsiteSet up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-callInterested in learning more about our 1-on-1 coaching, our mastermind groups, or our fractional professional services? Email me at dave@theroofercoach.com. or send me a text at (510) 612-1450.No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors https://theroofershow.com/plan.Vetted Sponsors Of The Roofer ShowHave RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month's service: https://get.ruby.com/theroofercoach.Automate your Follow-Up and close more sales with ProLine. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month's service!Our newest sponsor, SMA Support Services, fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant and call center services. Explore what a virtual assistant can do for your contracting business. Check out SMA Support Services! (Tell them Dave and John sent you.)