Social Media Marketing Made Simple Podcast

In this episode, I'm diving into why “nice” testimonials are often not enough to actually sell your offer — and why the most effective social proof comes from stories that prove transformation. I explain the difference between simple testimonials and powerful case studies, and why people buy when they can clearly see themselves in someone else's journey. Instead of vague praise like “she was amazing to work with,” your audience needs evidence that your process solves the exact problem they're struggling with. That's where my TRUST method comes in: Tell the problem, uncover the Roadblock, explain what they did with you, Show the results, and highlight the Transformation that followed. I also walk through real examples of how detailed case studies can completely shift buyer confidence. From a membership launch that grew by 300+ members to a webinar success story that went from 10–15 signups and zero live attendees to 96 signups, 21 live viewers, and a first course sale, these stories show how specifics, emotion, and measurable results help overcome objections. We also talk about where to use case studies (spoiler: everywhere), how to gather them consistently, and why collecting client wins is your responsibility as a business owner. Plus, I introduce my Success Story Framework — designed to help you easily collect compelling testimonials and case studies with interview prompts, scripts, and email swipe files. 3 Key Takeaways: Stories Sell Better Than Praise A testimonial saying someone “loved working with you” is nice — but it doesn't necessarily drive sales. Case studies work because they tell a story your audience can emotionally connect with and see themselves inside. Specific Results Build Trust Faster The more specific the transformation, the more believable and persuasive it becomes. Numbers, emotional shifts, and clear before-and-after examples help remove doubts and objections. Collecting Success Stories Is Part of Marketing Great testimonials don't usually appear by accident. Gathering client wins consistently and intentionally should become a regular part of your business process — because social proof directly impacts conversions. LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Kristin's website Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook, Subscribe to my Youtube, Success Story Framework Transcript Your testimonials are costing you sales, and not because you don't have happy clients, I am confident that you do, but because you're not getting the right types of testimonials and the right types of case studies that are helping you sell your offer. In today's video, I am gonna be sharing with you the TRUST method, the exact framework that I use to gather case studies in my business that help really explain what I do for my customers, help overcome objections, and ultimately help sell my offers. If we've not met, my name is Teresa Heath-Wareing, and I work with coaches, membership owners, and course creators to help them grow their online business, and I do this through my signature program, Grow Launch Sell, which helps you grow your audience, launch your offers, and sell with confidence. So one of the big mistakes that I see all the time when I'm working with course creators, membership owners, and [00:01:00] coaches is when they come to sell their offers, they are not actually proving to their potential customers that they can actually help with the problem. And by this, I mean they are not giving enough case studies and testimonials. Now, I need to tell you a little backstory about me when it comes to this, because I was really bad at doing this. And if you watch my video about people liked me but they weren't buying from me, we'll obviously put a link to that in the description and show notes, then what you'll see or what I talk about was that I was really afraid to share case studies and testimonials because in my head I like to be very ethical, and I am never the one thing that got them the results, right? For one, I didn't physically do the work. They have to do the work. And two, there is often other things involved with it, and I always felt a little bit like, is it being deceitful? Is it not being honest by sharing these results because it wasn't just down to me? And the truth is, every case study and [00:02:00] testimonial we ever read is never just down to the person they worked with. There are always so many different factors. But the problem was I was letting that stop me from actually sharing or putting any of them out there because I was thinking, "This isn't just down to me." So for instance, let's take the two Lauras. They came to work with me when they wanted to start a membership, and they wanted to put together the membership, they wanted to launch it, and they wanted to get members in. And I worked with them. They actually had six weeks to do this in, and they worked incredibly fast. We all did. We put together a plan, we went through all the steps, and we launched their first ever membership. And their first ever membership got over 300 members in their first go, which is huge and a massive income generator for them. But for a very long time, I didn't share that I supported them with that. And the reason I didn't share is because one of the things that were m- pretty critical to their success was the fact that they had a good [00:03:00] audience. And my fear was that if I shared that I helped them get 300 members in their membership, or 300 plus members, I think it was actually about 350 in the end, that people would think, "Oh, she can do that." Well, I can't guarantee that. Of course I can't. But the problem was, instead of thinking I played a massive part in that that I can share and talk about, and I can use that story to inspire other people, I just completely went the opposite way, and I never said a thing about it. But what that results in is people not buying from me because they don't know I can actually get them the results they're after. So we need to get over the fact that we are part of their story, even if it's not the entire story. Even if they have to physically do the work, if you're a coach, then you'll know you're just supporting them. They've got to actually make the changes. But I think we need to take ownership that we are part of that story and not be afraid to share those testimonials. So I wanted to share that just in case you were thinking, "Yeah, but I feel bad, 'cause I wasn't just [00:04:00] part of that whole thing." So I felt the same. We need to share the testimonials. Okay, so let me tell you the difference between testimonials and case studies. So testimonials are effectively the thing that your customer writes that tells you why you were so brilliant. So we are often asked for testimonials, and we'll often say to them, "Could you write something that I can share that was lovely about me, or that you liked working with me, or the results you got from working with me?" One of the things about this is, one, it's just a snapshot. Two, we're very much reliant on our customer telling us the things that they want to tell us, and sometimes the things that we want to get from it aren't always gonna come out because they're just writing something. And the ownership is on them to think of something, create something, and have something. But a testimonial tends to be a snapshot, tends to be short, tends to be kind of the headlines, if you like. So for instance, this would be a testimonial. So for instance, I worked with Rosanna. She did her first ever launch with me, and she wrote this amazing [00:05:00] testimonial. But that is a testimonial, not a case study. The beauty of a case study is it tells more of a story. Okay, so let's take this one from the amazing Kristin. Now, if you've ever seen me talk before, and I'm smiling already because I love this one so much, you will have seen me talk about Kristin. Because Kristin's story, the case study around Kristin, isn't just the fact that she got X amount of people on a webinar and she got a sale. So the story behind Kristin is that she had actually ran four webinars, and she had had a maximum of 10 to 15 signups to all of those webinars, and no one turned up live. So- In telling this story, you can hear the fact of, like, no one turned up live. That sucks, man. And often if I'm sharing this where I'm presenting, I'll talk about the fact of if you've run webinars and you've ever had that experience, you know how that...

In this episode, I'm sitting down with Matt Hall to unpack how he grew his membership from a stagnant 30–50 members to nearly 350 in just six months—despite a tougher online market. What really stood out to me is that this wasn't about hacks or shortcuts. It came down to raising his standards, focusing on delivering genuine value (not content that's secretly a sales pitch), and simplifying everything. Instead of trying to do more, he chose to do less—but better. He also made a bold decision to pause his one-to-one work for three months so he could fully focus on building a stronger offer and a more intentional launch strategy. We also dive into how he built momentum leading up to that growth. From consistent in-person networking and investing in paid speaking opportunities to running ads into a live three-day challenge, Matt focused on building trust and visibility in a very human way. I love how honest he is about the numbers too—around 3,000 subscribers, 900 challenge signups, and about a 12% conversion rate during a five-day cart. It's such a great reminder that success comes from understanding your metrics, staying consistent through the ups and downs, and being willing to rinse and repeat what works. And ultimately, building recurring revenue through membership has completely changed the stability of his business. 3 Key Takeaways: Do Less, But Do It Better One of the biggest lessons for me here is that growth didn't come from adding more—it came from simplifying. Matt focused on improving the quality of his offer and delivery, which made everything more effective and easier to scale. Real Value Builds Real Trust (and Sales) It's not about dressing up a sales pitch as “value.” When you genuinely help your audience and raise your standards, people notice—and that trust translates into conversions. Consistency + Courage = Growth From pausing one-to-one work to investing in visibility and sticking to his launch plan, Matt showed that growth requires both consistency and bold decisions. It's about committing to the long game and repeating what works, even when it feels uncomfortable. LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook, Subscribe to my Youtube Connect with Matt on Instagram, Website

In this episode, I'm sitting down with Matt Hall to unpack how he grew his membership from a stagnant 30–50 members to nearly 350 in just six months—despite a tougher online market. What really stood out to me is that this wasn't about hacks or shortcuts. It came down to raising his standards, focusing on delivering genuine value (not content that's secretly a sales pitch), and simplifying everything. Instead of trying to do more, he chose to do less—but better. He also made a bold decision to pause his one-to-one work for three months so he could fully focus on building a stronger offer and a more intentional launch strategy.We also dive into how he built momentum leading up to that growth. From consistent in-person networking and investing in paid speaking opportunities to running ads into a live three-day challenge, Matt focused on building trust and visibility in a very human way. I love how honest he is about the numbers too—around 3,000 subscribers, 900 challenge signups, and about a 12% conversion rate during a five-day cart. It's such a great reminder that success comes from understanding your metrics, staying consistent through the ups and downs, and being willing to rinse and repeat what works. And ultimately, building recurring revenue through membership has completely changed the stability of his business.3 Key Takeaways:Do Less, But Do It BetterOne of the biggest lessons for me here is that growth didn't come from adding more—it came from simplifying. Matt focused on improving the quality of his offer and delivery, which made everything more effective and easier to scale.Real Value Builds Real Trust (and Sales)It's not about dressing up a sales pitch as “value.” When you genuinely help your audience and raise your standards, people notice—and that trust translates into conversions.Consistency + Courage = GrowthFrom pausing one-to-one work to investing in visibility and sticking to his launch plan, Matt showed that growth requires both consistency and bold decisions. It's about committing to the long game and repeating what works, even when it feels uncomfortable.LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEConnect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook, Subscribe to my Youtube

In this episode, I'm diving into the fears that so many of us experience when it comes to launching—and honestly, why they're completely normal. I share the six most common fears I see (and have personally felt), from fear of failure and judgment to worrying about being too “salesy,” showing up visibly, dealing with imposter syndrome, or even having the tech fall apart at the worst possible moment. These fears can feel very real, and they're often the exact reason we either delay launching or go into it feeling stressed and overwhelmed. But instead of letting those fears take over, I walk through how I reframe each one so it actually works for me, not against me. I talk about treating every launch as an experiment rather than something that has to be perfect, focusing on the people I'm genuinely here to help, and reminding myself that selling isn't about being pushy—it's about offering a solution. I also share some practical ways to build confidence, like starting small with visibility, keeping a “love folder” of kind words and testimonials, testing tech ahead of time, and making sure I have support when it matters most. The goal isn't to remove fear completely—it's to move forward with it and still show up with confidence. 3 Key Takeaways: Fear is Normal—But It Doesn't Get to Be in Charge Every launch comes with some level of fear, whether it's about failing, being judged, or things going wrong. Instead of waiting to feel fearless, I've learned to expect those feelings and move forward anyway. Reframing Changes Everything When I stop seeing a launch as a pass-or-fail moment and start treating it like an experiment, it takes the pressure off. Every result—good or bad—becomes something I can learn from and improve next time. Confidence Comes From Action (Not Overthinking) Small steps make a big difference. Whether it's showing up a little more, preparing my tech in advance, or leaning on support, taking action builds confidence far more than waiting until I feel “ready.” LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook, Subscribe to my Youtube Transcript Have you ever got close to launching or doing a launch and managed to talk yourself out of it, or you did actually launch and spent the entire time feeling sick while doing it? Then this is for you because I want you to understand that the fears you have around launching, I have them too, and my clients have them and I'm fairly confident the biggest people in the industry still have them. So in this episode, I'm gonna name those fears. I'm gonna help you reframe them, and then I'm gonna give you practical advice to help you move through them so that you can go into your next launch with all the confidence you need. Welcome to this episode of the Dream Business Podcast. My name is Teresa Heath Wareing, and if we haven't met, or this is the first time you're watching a video of mine, welcome. But secondly, I help course creators, membership owners, and coaches grow their online businesses, and in these videos and in this podcast. Each week, I give you practical, strategic, actionable advice that you can take away and use in your business. And in today's episode, I [00:01:00] want to touch on something that is really important because even though I am all about strategy, I'm actually a certified coach as well. And I do need to address some of the mindset issues that come into play when we launch, because one of the biggest problems I see. Is people just not launching or they launch it doesn't go very well and they don't do it again. And that is honestly the worst thing that can happen for your business. We think the worst thing that can happen is if we do a launch and it doesn't work, but actually. We don't fail. We learn from that. The way we fail is by not doing it in the first place. So in this episode, I am going to talk you through the fears that I hear the most. I'm gonna help you reframe those fears, and then I'm gonna give you some real practical, actionable things that you can do to help you move through them. So let's start with the biggest and the one I hear the most, the fear of failure. This is a real big fear that I hear all the time, and honestly, it [00:02:00] makes complete. Sense there is a real worry that we put ourselves out there, that we try and do a launch, that we go to sell and we just fail and it doesn't work. And one thing I wanna share with you about all these fears is they are completely natural. Our brain is hardwired to keep us safe. And when it knows that something is making us very uncomfortable, it is assuming. Wrongly, that that might be a lion trying to eat us. So instead of allowing us to be eaten by a lion, it then brings in all these things to help sabotage us so that we keep ourselves safe. So the first thing I want to say is don't be angry or annoyed with yourself that you have these fears. It's perfectly natural. And if we didn't have fears like this, potentially we could get eaten by a lion, and we definitely don't want that. So that's the first thing. Fear of failure. It's perfectly understandable. It perfectly makes sense. So how can we reframe the fear of failure? The truth is you can't fail if you're doing an experiment. An [00:03:00] experiment by its very nature is doing something to see what happens, and that's how I want you to view every single launch that you do going forward. It's an experiment. Because from every launch, we're going to learn something, and from that knowledge, we're going to be able to tweak and improve and get better. But the truth is, if we don't even launch in the first place because the fear is too big of failing, we are never going to get to the point where we actually know what works. So you are only going to fail. If you don't launch full stop, you're not going to fail if you launch because it's an experiment, and we will always learn from that Fear. Number two is the fear of judgment. When we do a launch by its very nature, we are putting ourselves out there. We are sharing our thoughts, our opinions. We've created an offer, which inevitably is to do with us and our brain. We are sharing it with the world and we are saying, look, I know what I'm talking about. And that can be very scary because we're basically putting our head above the parapet and we are basically saying, [00:04:00] look at me everyone. And sometimes the fear of judgment is completely valid. So let's reframe the fear of judgment. The truth is the people who are really judging you. If anybody is, which one of my other mindset things I talk about all the time is what do I know as fact? And we are assuming people are judging us, we're assuming they're going to say something, and honestly, in one way, that would mean they're really paying attention. So we could take that as a really good thing. However. We don't know it by fact. And if we do know it by fact, if someone is judging us, they're not our customers. They're not someone who we are serving or who we are trying to attract. So those people are not people we should be worrying about. The people who are your customers are the ones who really want your help. So they are never going to judge you for trying to help them. So a practical fix for you on this one is I want you to really focus on that person you're trying to help and really think about the fact that. [00:05:00] Without you, they're gonna be stuck where they are and you have something that can help them and that can move them forward. So we're not gonna think about the people that might judge us, we're just gonna focus on the people who need our help. And if I wanted to take this a step further, I would say to you that we are doing them an injustice by us not showing up. So if we have a solution that can help someone, it's doing an injustice to someone else for not. Telling them about that thing that we can help them with and the offer that we have. The third fear is the fear of being salesy or pushy during a launch. Now, the way I'm gonna validate this one to you is if you are even thinking that that is a concern. You are not that person. Do you think the person who is genuinely salesy and genuinely pushy is sat there worrying, oh, am I being a bit pushy or am I being a bit salesy? No. All they're thinking is I want the sale. So the sheer fact that you might have this fear tells me you are [00:06:00] not this person. So the reframe for this is very similar to what I've just said by not sharing that you have a solution. Two, the pain or problem that they have is really doing them a disservice because...

In this episode, I'm diving into why relying on launches alone can leave your business feeling unpredictable and honestly… exhausting. I share how I've learned to create more consistent income between launches without burning myself out or constantly reinventing the wheel. Instead of building something brand new every time, I focus on what I already have—repurposing past content, offers, and resources my audience already wants—and turning those into simple, effective ways to generate revenue. I walk you through six practical ways I make money between launches, from setting up evergreen email sequences and running ads to low-ticket offers, to personally reconnecting with past leads and offering limited one-to-one spots when I want a quick cash injection. I also talk about how I maximize revenue from existing customers through upsells and annual membership upgrades, and the mindset shifts that helped me stop worrying about “bothering” people or ruining future launches—because done right, these strategies actually support long-term growth, not hurt it. 3 Key Takeaways: You Don't Need Something New to Make Money One of the biggest shifts for me was realizing I don't have to constantly create new offers. I can repurpose what I already have—past webinars, courses, and content—and turn them into revenue streams that work between launches. Consistency Comes from Simple, Repeatable Strategies Things like evergreen emails, low-ticket offers, and follow-ups might sound basic, but they're powerful. These small, consistent actions help smooth out income and make the business feel far more stable and sustainable. Mindset Matters Just as Much as Strategy I had to get over the fear of bothering people or “selling too much.” Staying visible, following up, and offering relevant solutions isn't annoying—it's actually helping people take the next step when they're ready. LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook, Subscribe to my Youtube

In this episode, I talk about what to do when you're mid-launch and things feel slower than expected, because this is usually the point where panic kicks in. I share why it's so important to step away from emotion and instead focus on your data—looking at your signups, clicks, email performance, engagement, and sales to understand what's really happening. I also explain what “normal” looks like during a launch, including how typical conversion rates often sit between 1–8%, so a slow period doesn't necessarily mean something is wrong.I then break down how to troubleshoot your launch depending on where the issue is coming from—whether that's low signups, low engagement during your live experience, or low sales once the cart opens. I walk through simple, practical ways to boost visibility, re-engage your audience, and increase conversions, all without making reactive decisions like dropping your price or extending your deadline. The key is making small, strategic adjustments based on what your numbers are telling you, so you can turn things around now and improve your future launches too.3 Key Takeaways:Follow the Plan, Not Your EmotionsWhen things feel slow, it's easy to panic and start making reactive decisions. But your job mid-launch is to stay grounded, trust your strategy, and let the data guide your next steps—not fear.Diagnose Before You FixLow sales aren't the problem—they're a symptom. Whether it's low signups, low engagement, or poor conversion, identifying where the breakdown is allows you to apply the right fix instead of guessing.Small Tweaks Can Save a LaunchYou don't need to overhaul everything. Sending more emails, showing up more, adding a surprise bonus, or personally reaching out can dramatically shift your results when done at the right stage of your launch.LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEConnect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook, Subscribe to my Youtube

In this episode, I'm sharing a tough but important lesson from my own business—what it looked like when I was getting all the engagement, support, and “love”… but barely any sales. I break down the three biggest mistakes I made that caused this disconnect, from unclear messaging and trying to speak to everyone, to avoiding proven marketing strategies, to not showing enough proof of results.I also walk you through exactly how I turned things around. From niching down and getting crystal clear on who I help, to confidently using ethical sales strategies, to finally owning and sharing the results my clients were getting—these shifts completely changed my business. I also talk about what happened when I decided to fully commit to selling an offer I truly believe in, and how stepping into a “main character” mindset helped make this my best year yet. 3 Key Takeaways: Clarity Converts, Confusion Doesn'tWhen I tried to speak to everyone, I ended up resonating with no one. Getting specific about who I help and how I help them made my messaging stronger—and my sales followed. Ethical Selling Still Requires StrategyAvoiding tactics like deadlines, bonuses, or urgency didn't make me more authentic—it just made it harder for people to take action. When used with honesty and integrity, these strategies actually serve my audience. Proof Builds Trust and Drives SalesPeople need to see what's possible. When I started sharing testimonials, case studies, and real client wins (while being honest about expectations), it became much easier for people to say yes. LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEConnect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook, Subscribe to my Youtube

In this episode, I'm busting the myth that you need a huge audience to have a successful launch. I share why a smaller audience can actually be your superpower, especially when you focus on building genuine connection and trust. Through a real client example, I show how a list of just 130 people generated over £10,000 by refining the offer and aligning it with what the audience truly needed. I also walk you through the simple strategies I recommend before, during, and after a launch—from warm-up content and personal outreach to DMs and follow-ups based on engagement data. The key message is that small audiences can convert incredibly well when you lean into personal connection, intentional effort, and learning from post-launch feedback. 3 Key Takeaways: A Small Audience Can Be Your Biggest Advantage With a smaller audience, I can create more personal conversations, deeper trust, and stronger relationships that often lead to higher conversion rates. Manual Connection Drives Launch Success Personal DMs, voice notes, direct follow-ups, and warm conversations can make a huge difference when growing sign-ups and increasing sales. The Launch Doesn't End at Cart Close The feedback I gather from people who didn't buy helps me understand objections, improve messaging, and make the next launch even stronger. LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook, Subscribe to my Youtube Transcript Everyone thinks that you need to have a big audience in order to succeed in the online business. And while I won't disagree, it's a numbers game, it doesn't mean that you can't have a successful launch with a small audience. In today's episode, I'm gonna be sharing with you the things that are your superpower when you have a small audience to help convert more people. If this is the first time that you're seeing me welcome, my name is Teresa Heath Wareing, and I help course creators, membership owners, and coaches grow their online business. After being in the online space and having my own business for 11 plus years, I have seen everything there is to see and have been behind the scenes in some very successful launches. Within my programs, I have helped hundreds of online businesses launch and grow their business. And in these episodes I help to give you some of the strategies, the tools, and the tactics that are working right now in the online space so that you can grow yours As an online business expert, it is remiss of me not to talk about the fact. It is a numbers game. [00:01:00] If you've watched my videos before, if you've listened to the podcast, you know I will talk a lot about expected numbers, and it always starts with that first initial thing of how big is your email list. And then from your email list, a percentage will go onto your launch list and from your launch list, a percentage will buy. And that percentage can seem pretty small. And it is. And often people get very disheartened because they go and do a launch and they don't get as many sales as they would like, and they think that they've done it wrong. And then when they come to me and I ask them their numbers, I actually realized that the percentages are bang on where they should be, or in some cases even better than they should be. And the key thing at the beginning was they didn't have the numbers in the first place to get those bigger numbers. However, I want to talk to you today about how you can still achieve a really successful launch. With a small number on your email list, just like the amazing Rosanna Sanna worked with me where she had put together an offer that didn't feel right, and we tweaked it and changed it, and we made sure that it really [00:02:00] aligned with her, her audience and what she wanted to deliver. We put out her offer in a launch through a challenge to her list of only 130 people, and she managed to finish that launch making over 10,000 pounds from a teeny tiny list. So it is possible, yes, I always want you to grow your audience, but it is possible to make good money from a small audience. And in fact, I'm gonna show you today how it's your superpower. So let's talk about how you can maximize your launch. And I'm gonna be covering off two main areas. Before the launch, IE is you're trying to get people to sign up to your launch experience and then actually selling, because obviously the more people we can get into your launch experience, the better. Okay, so before the launch, what can you do to help maximize as many people in your audience to get onto your launch experience? Well, one of the things I teach is talking about pre-launch content. The more you can warm people up, the better. So if you are literally one day talking about one thing, and then the next day [00:03:00] saying, join my webinar or join my challenge, then it comes a bit out of nowhere. So doing pre-launch warmup, doing content that warms your audience up ready is a really good idea, and I would recommend that to any one of any audience. Size the difference when you have a smaller audience is what I would put in that is some engagement and is some outreach. So during that pre-launch, how can you engage with people that are following you online? Can you start conversations not about come and join my launch, but just genuinely doing good engagement on social media. The second thing you can do is once you actually start talking about your launch. Experience IE your challenge, your bootcamp, your masterclass, whatever it might be, is you can actually go and do personal outreach in your dms to tell people about it. Now, I would say doing this personally is much, much better. Again, if you haven't got a massive audience. That's way easier to do when someone has a bigger audience and they do that. Sometimes someone on their team reaches [00:04:00] out and it just doesn't feel the same. Also, it's a blanket outreach and that doesn't feel nice. Whereas if you are having a conversation with someone and you then happen to say, oh, by the way, I just wanted to check that you'd seen this, or, you know what we were talking about the other day, well, I'm actually gonna be covering it in this. Thing. It's so much better, and the likelihood of them signing up to your launch experience is so much better. The third thing you can do is you can go out to your connections and ask them to share it. I don't do this every time, and I wouldn't necessarily suggest for every single launch unless you have the loveliest connections ever because it's going to wear a bit thin. But if you are just starting and your audience is. Small. Then why not go to the people you know online, your friends, your business colleagues, and say, is there any chance you could share this with your audience? Could you literally just share the post for me or could you talk about it or could you mention it on your stories, whatever it might be. Ask them if they can share it. And like I said, when you've got a smaller audience to get them to help you do that. And the first instance is really, really helpful. And finally, why [00:05:00] not go and ask anybody that you've worked with, if they know anybody that would be good for this masterclass, for this launch experience, for this bootcamp, whatever it is that you are doing. Go and have a conversation with someone that you've previously worked for and said, do you know anybody that you think would be interested in this? And could you refer them to me? So again, these are very manual things, which. Always sound a bit odd when I talk about an online business 'cause it's all about scale. But in the early days, we have to do these things. There's a story about the people that own Airbnb that in the first few years of owning Airbnb, one of the things they identified was the photos weren't very good. So they personally went out and photographed people's places. There's. Talk of the person that owns Uber, of actually going and doing Uber and driving Uber so they can experience what it's like in the early days. Even when the business ends up being massive, they're not working at scale in the early days. They're doing things that can't scale. And the beauty of having a small audience and the beauty of getting started is that you [00:06:00] can do those things. 'cause once you scale. You can't do them as easily. Okay? So those are the four things that you can do to actually get them to sign up to your launch in the first place. So let me recap them for you. So the first thing is doing that pre-launch content, but when you have a smaller...

In this episode, I break down why relying on a single offer just isn't enough if you want to grow your revenue, especially when only a small percentage of your audience will actually buy during a launch. Instead, I walk you through the concept of an “offer ecosystem” and how layering additional offers around your core product can significantly increase how much each customer spends—without needing more traffic. I also explain the difference between where you place offers (like order bumps, one-time offers, and thank-you page offers) and what actually makes up the ecosystem itself—things like bonuses, upsells, downsells, and cross sells.I dive into how each part of the ecosystem works and how to use them strategically—whether it's upsells that enhance the main offer, downsells that capture people who aren't ready yet, or cross sells that provide complementary support. The key is making sure every piece feels aligned and genuinely helpful, not random or overwhelming. I also share common mistakes I see—like adding too many choices, pricing downsells too close to the main offer, or not positioning them properly—and why mindset and ethics matter when increasing revenue this way. By the end, I encourage you to think beyond just your main offer and start building a simple, intentional ecosystem that better serves your audience and boosts your results. 3 Key Takeaways:Your Revenue Is in the Ecosystem, Not Just the Main OfferMost people won't buy your core offer, so having upsells, downsells, and cross sells gives you more opportunities to serve different needs and increase overall revenue.Alignment Beats More OffersEvery additional offer should support your main product and solve a specific problem—random add-ons or too many choices can actually hurt conversions.Small Tweaks Can Drive Big ResultsSimple additions like order bumps or downsells can noticeably increase your average customer spend without needing more leads or a bigger audience. LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEConnect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook, Subscribe to my Youtube

In this episode, I share a fun but surprisingly powerful story about how getting my six-month-old golden retriever puppy, Nelly Mae, turned into a real-life lesson in online selling. Within just three hours of discovering a dog trainer on YouTube, I found myself not only binge-watching his content but also purchasing his £250 “Perfect Puppy” course. That experience made me stop and reflect on exactly what worked—and how those same strategies apply directly to our own businesses. I walk through five key selling lessons I took from that journey, including the importance of creating bingeable, easy-to-find content that builds trust quickly, offering a lead magnet that truly matches what your audience is already looking for, and tapping into your audience's pain and urgency at the exact moment they're searching for a solution. I also talk about how powerful it is to build trust through proof—like testimonials, results, and visible expertise—and why presenting your offer at the right time, especially for lower-cost products, can make all the difference. By the end, I encourage you to look at your own business and spot where you might be missing opportunities to convert ready-to-buy customers. 3 Key Takeaways: Bingeable Content Builds Trust Fast When your content is easy to find and naturally leads from one piece to another, people stay longer, trust you more, and move quicker toward a buying decision. Alignment with Buyer Intent Is Everything Your lead magnets and offers need to match what your audience is actively searching for. When the timing and message align, conversions feel effortless. Timing and Trust Drive Sales When someone is already feeling the urgency of their problem, and you show up with proof and a clear solution at the right moment, the decision to buy becomes easy. If you've ever wondered why some people can turn viewers into buyers so quickly—or how to make your own content work harder for you—this episode will give you practical insights you can apply right away. LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook, Subscribe to my Youtube Transcript This is a picture of my six month old puppy Nelly Mae, and in today's episode, I'm gonna be sharing with you what getting my puppy taught me about the online space and how I went from not knowing someone to three hours later spending money with them online because they could fix my problem. If we have not met, my name is Teresa Heath Wareing and I work with course creators, membership owners and coaches, and I help them grow online businesses in a way that feels aligned with them, their offer and their customers. And in today's episode, I'm gonna be sharing with you how an unlikely story of getting a puppy taunt me stuff about the online business and what it can teach you to. Let me start by just telling you a little bit about this story. So I have two dogs. I have two caucus Spaniels, Woody and Teddy. If you're on YouTube, here's a picture of them. Anyway, in summer last year, we decided to bite the bullet and get a golden retriever. So. My husband was away for [00:01:00] three months and I was getting the dog on my own, and I had never actually trained a puppy or dealt with a puppy because my husband always dealt with the boys as puppies, and we had had them from four months old, whereas I was getting her from eight weeks and I was honestly freaking out. I was like, how do I manage this? What do I do? How do we do this? And I was taking it really seriously as one would hope you do when you get a puppy. So she came along and I was like, I'm gonna need some help. So I started watching or looking for some content, and I went to my favorite place, which is YouTube, where I watch a lot of content. I started searching for, how should I look after my puppy? What do you do in the first 24 hours of bringing a puppy home? Like all the things. And I searched all these questions and then of course, the minute I started searching the algorithm on YouTube started throwing up more videos I might like, and I stumbled across this guy called Will Atherton. And Will had got loads of [00:02:00] videos on how to deal with a puppy and what a puppy should do and how to basically train it. And he also talked about the fact that if you didn't train your puppy, the problem you were going to get down the line is you were going to get a really unruly dog. And one of the considerations I had was I had got this puppy who was a golden retriever, and she was going to be a big dog. So how on earth would I make sure that I didn't have this big, massive dog on my hands that I couldn't control? So after watching. Video after video, after video. I was there for a few hours watching all these different videos. At the end of every video will talked about a program, a perfect puppy course, and obviously being a marketer for one, but someone who had the problem. The pain of, I've got a puppy. I don't want it to be unruly, and I also don't want a big grown dog that I can't control. I went and had a look at the Perfect Puppy course while I was there, and while I was in his content, I managed to find a free mini [00:03:00] course that he had about training your puppy. And I opted in for that. I watched it and basically that, and the videos gave me enough confidence that this guy knew what he was talking about and. I went and bought the Perfect puppy course. Now, when I bought it, it was about 250 pounds, and within the space of about three hours, I'd gone from not knowing who this guy was to giving him about 250 pounds. And the reason I'm telling you this story is because there are five key things that he did that I think you can take away and learn from this when you are selling online. Step number one, he had bingeable content that built my trust. So when I found his first video, I was able to then go and see. He had loads of other videos, and then I went down a rabbit hole of watching these videos, and then I went and found him on social media and saw he was all over social media. So for me. I was able to really get to know this guy really quickly because he had [00:04:00] content. Now, someone might not buy after watching one video, but after watching video, after video, after video, after going down a rabbit hole and looking at someone's social media, after seeing that there is lots of content out there and binging the content, they are much more likely to buy. So step one, have that bingeable content. So if you do not have bingeable content, IE. If I can't find you online and watch what you do and how you do it, then you are gonna make it very difficult for me to even engage with you, let alone buy from you. Number two, he had a lead magnet that captured the intent to buy. Okay, so his lead magnet, his freebie, his mini course, was a perfect prerequisite for the thing I wanted to buy. It was an introduction for some of the basics that you need to know about getting started with your puppy, which was almost step zero. In the steps of wanting a trained puppy. Now, it's interesting. Normally when I would talk about a lead magnet, [00:05:00] I would talk about getting them onto your list and then you nurture them on your list. However, in this particular case, I barely read an email that he sent me other than getting the email to actually log into the little mini course that I could take a look at. I wasn't actually paying attention to his emails because quite honestly, he couldn't have sent me enough emails in time because I did it in such a short space of time. So he delivered a lead magnet that I could then also binge watch because I did. I went through it fairly quickly, and in fact, I don't even think I went through the whole thing. I just got past some of the first couple of videos before I was like, yes, I absolutely need this, because the next thing he did in step three. Was he basically reconfirmed the pain and the urgency within the lead magnet. So within the lead magnet, within the video, he reconfirmed why I needed the course even more. And it wasn't so direct as selling. It was talking about like he would [00:06:00] introduce a concept and then we'd talk about the fact of if we don't get this nailed now, or if we are not learning how to. Deal with this now, then down the line, this is gonna cause a bigger problem. So he was really addressing all of my fears. My fears of, I've got a big golden retriever dog that basically is going to be so hard to deal with. I'm not gonna be able to walk because...

In this episode, I talk about how to know whether you're truly ready to scale your online business — or whether it might be better to focus on strengthening your foundations first. Scaling is often talked about as the next logical step in business growth, but I explain that it doesn't have to mean building a huge, low-touch company. In fact, I share why I personally love smaller, higher-cost, high-touch programs and how they can still scale in a meaningful and sustainable way. I walk through five signs that show you're ready to scale, including having a proven offer you've sold multiple times, reaching capacity with delivery like one-to-one work, and having real clarity about your audience and the problem you solve. I also share five signs that you might not be ready yet, such as constantly changing your niche, lacking consistent leads, or not having a repeatable sales process. By the end of the episode, you'll have a clearer understanding of where you are in your business journey and what your next best step should be. Teresa Heath‑Wareing regularly shares strategies for growing online businesses through her podcast and teaching. 3 Key Takeaways: A Proven Offer Is the Foundation of Scaling Before you scale, you need an offer that has already sold successfully multiple times. When you know people want it and it consistently delivers results, you have the confidence and data needed to expand it. Consistency Creates Growth Opportunities Scaling becomes much easier when you consistently show up with content and have a reliable strategy for growing your audience. When people clearly know what you're known for, your visibility and authority naturally increase. Strong Foundations Matter More Than Speed If you're still changing your niche, struggling to generate leads, or don't yet have a repeatable sales process, scaling may not be the right move yet. Taking the time to strengthen these foundations will make future growth much easier and more sustainable. If you've ever wondered whether you should scale your online business now or focus on strengthening your foundations first, this episode will help you assess where you are and decide on the smartest next step. LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook, Subscribe to my Youtube or take the Quiz Transcript When most people come into the online industry, they dream of having an online business that they can scale, but how do you know if your business is ready to scale? In today's episode, I'm gonna be sharing with you the five signs that you are ready to scale, and the five signs that tell you probably not to scale just yet. If we have not met, my name is Teresa Heath Wareing and I work with course creators, membership owners and coaches to help them grow their online businesses. And that's the dream in most cases, to have an online business that you can grow and scale so that you make something once and you sell it over and over and over. Now, before we get into that, actually just one quick thing that isn't necessarily the dream for every online business. I have an online business, and when I first came into it, I dreamed of having that massive launch with those thousands of people coming through the doors and all buying, and I realized the more I got into business, the longer I did this. I've been in business now 11 years, actually, that doesn't fill me up. That doesn't make me happy. One of [00:01:00] the things that makes me truly happy is that I know the people I work with so well. I know who they are, what their business is, who their customers are. I normally know if they have children, what their partners are called, what they like to do on a weekend. I get to know the people in my audience and the people who buy my programs really closely because for me, the people that I work with, they've bought a lot of courses, they've done a lot of the things, and it's still not working. And the only way that. You can actually make it work, or the only way that we can start to understand is for someone like me, an expert in this industry like me, to come into your business more and to understand you more, buying another course or buying another program where you are just another face on a Zoom screen is not gonna move you any further forward than you are now. There is no magic trick that that online expert says they've got that is going to help you launch. There is no one. Thing that is going to help [00:02:00] you grow your business. It really comes down to what is working for you, your audience, your offer, your price point and the way that you like to work and show up. And when you have someone that takes that into account, then they can help you with all the tools that you've got and go. That's the one I would focus on or double down over here. So. Actually, my dream did start to have a big course that I sold, or a big program that I sold, and I created it once. I could sell it over and over and over and over, and actually in reality, that doesn't make me happy. What makes me happy is working with people closely and having a smaller program so I can do that. Which means it's a higher cost program. Anyway, I just wanted to add that caveat because if you are looking at this going, actually that isn't what I want, then that makes perfect sense and that is fine, and I just thought I'd share my story on that, but. We can all scale. Okay, so yes, I want a program where it's very high touch, but there is still room to scale. So how do you know if your business [00:03:00] is ready to scale or not? Here are the five signs that you are ready to scale in your online business. Sign number one, you have sold your offer a few times and a few is a hard one because like if it's a low cost offer, then you probably want to sell it quite a few times. If it's a higher cost offer, then you only might need a handful of people to do it. But you know, it works. That is one of the most important things. In order to scale anything, we've got to have tested it and we've got to know that it works, and we've got to have experienced the thing and gone through the thing. So number one, you have an offer that you've sold a number of times, and you know the offer works. Number two, you are at capacity with your one-to-one or delivery. Often when people say to me. If they work in a one-to-one scenario or in a group coaching scenario, should I put my prices up? One of my first questions for them is, are you full? Right? Because if you're full, that is a sure sign that you could probably put your prices up. The same for whether you can scale your online [00:04:00] business. If you are at capacity with your higher touch things and more people wanna work with you, then there might be something that you could be having, or there might be a funnel you can put them into. To give them a different offer. So if you're at capacity with your one-to-one or at delivery, then yes, you are probably ready to scale. Number three, sign that you are ready to scale your online business is you know your audience really well and you know what their problem is that you are trying to fix. If you are not a hundred percent confident on this, then. Scaling is probably not for you at this point because in order to scale, we've got to know exactly who we're talking to because basically it's just amplifying what we're doing. It's just basically doing more of what we're doing or talking to more people. So if we are not. Talking to the right people or we're not talking to them about the right problem that they have, then scaling isn't gonna help that. Number four, you have been creating consistent content and [00:05:00] people know you for your thing when...

In this episode, I explain why growing your audience doesn't automatically lead to more sales. Visibility is important because it helps more people discover your brand and join your email list, but simply having a bigger audience doesn't guarantee revenue. Without the right strategy behind your messaging and offers, you can end up with lots of followers but very few people actually buying.I walk through five reasons why this happens, including attracting the wrong audience, not having a clear pathway for people to buy, focusing too much on education without enough conversion content, and not building enough trust and authority. I also explain why having a strong conversion mechanism — like a launch or funnel — is essential. Ultimately, visibility creates opportunity, but it's the strategy behind your marketing that turns your audience into paying customers. 3 Key Takeaways:Attract the Right AudienceIf your messaging is too broad or your lead magnets attract the wrong people, you may grow an audience that isn't interested in your offers. Clarity about who you help and what problem you solve is essential for attracting people who are likely to buy. Education Alone Doesn't ConvertMany creators focus heavily on teaching and providing value but forget to include persuasive content that helps people see why they should work with you. Conversion-focused content is just as important as educational content. You Need a Clear Path to BuyYour audience needs a clear journey from free content to paid offers. Without a defined pathway — such as an offer ladder, launch strategy, or evergreen funnel — people may enjoy your content but never take the next step to become customers.If your audience is growing but your revenue isn't keeping up, this episode will help you identify what might be missing and show you how to turn visibility into real sales. LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEConnect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook, Subscribe to my Youtube

In this episode, I explain why growing your audience doesn't automatically lead to more sales. Visibility is important because it helps more people discover your brand and join your email list, but simply having a bigger audience doesn't guarantee revenue. Without the right strategy behind your messaging and offers, you can end up with lots of followers but very few people actually buying. I walk through five reasons why this happens, including attracting the wrong audience, not having a clear pathway for people to buy, focusing too much on education without enough conversion content, and not building enough trust and authority. I also explain why having a strong conversion mechanism — like a launch or funnel — is essential. Ultimately, visibility creates opportunity, but it's the strategy behind your marketing that turns your audience into paying customers. 3 Key Takeaways: Attract the Right Audience If your messaging is too broad or your lead magnets attract the wrong people, you may grow an audience that isn't interested in your offers. Clarity about who you help and what problem you solve is essential for attracting people who are likely to buy. Education Alone Doesn't Convert Many creators focus heavily on teaching and providing value but forget to include persuasive content that helps people see why they should work with you. Conversion-focused content is just as important as educational content. You Need a Clear Path to Buy Your audience needs a clear journey from free content to paid offers. Without a defined pathway — such as an offer ladder, launch strategy, or evergreen funnel — people may enjoy your content but never take the next step to become customers. If your audience is growing but your revenue isn't keeping up, this episode will help you identify what might be missing and show you how to turn visibility into real sales. LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook, Subscribe to my Youtube

In this episode, I explain why paid launches are working so well right now — and why they might be the smartest move you make for your next launch. I break down the difference between traditional free webinars or challenges and paid launch experiences, and I share exactly how my two-week, five-session paid bootcamp model works, including standard and VIP tiers. I also talk honestly about why free launches have become harder — from audience overwhelm and low show-up rates to freebie collectors and creator burnout — and then walk you through four powerful reasons to test a paid launch instead. While you may see fewer sign-ups, the quality, engagement, and conversions can be significantly stronger. 3 Key Takeaways: Paid = Higher Commitment When someone invests money, they're far more likely to show up, engage, and implement — which leads to better results and stronger trust. Engagement and Conversions Improve Paid participants are more serious and qualified, meaning higher show-up rates, better interaction, and stronger conversion rates into your main offer. Your Launch Can Fund Your Marketing A paid launch can generate revenue upfront, giving you cash flow to fund ads and scale — rather than relying on a free event that only costs you time and money. If free launches have been feeling heavier, harder, or less effective, this episode will help you see why — and show you a practical alternative that could change the game for your next launch. LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook, Subscribe to my Youtube Transcript After 10 years in the online space, I have done every type of launch that you can imagine, and there is one launch that is working really, really well at the moment, paid launches. In this video, I'm gonna be sharing with you what paid launches are, why they work so well, and the four reasons that you should consider trying a paid launch for your next launch. If we haven't met, my name is Teresa Heath-Wareing and I work with course creators, membership owners and coaches to help them grow their online business. And I have recently been given the award of Business Coach of the Year from the National Coaching Conference and Awards, which I am obviously over the moon about. And every single week I put out a new video and podcast. What I share with you. Tactical and strategic things that you can actually do in your business that is going to help you grow your online business without all of the overwhelm and with what is working right now. So if you haven't [00:01:00] subscribed to the YouTube channel, I urge you to hit that subscribe button and to make sure that you get notified every time I put a new video out, and I would be so honored if you could share this video with someone who was in the online space that you think could benefit from it. Okay, let's talk about free versus paid. So what do I mean by free versus paid? Now, most launch experiences have been free, so you would do a free webinar, a free challenge, a free bootcamp. So basically for them to come into the launch experience, and I call launch experiences, just the mechanism that you're using, like I said, a webinar, a masterclass, which they tend to be the same thing, a bootcamp, a challenge, a. Open house. Those are what I call launch experiences. And when I talk about launching, I don't necessarily mean for the first time. This is just basically a focused period of marketing where you are selling your online thing, like your course, your program, your membership, whatever it might be. So [00:02:00] in most cases. Up until fairly recently, most launches were free. So you would advertise that you were doing a free webinar, a free challenge, and people would sign up and come and join that challenge or come and join that masterclass for free. And then at the end of the thing, you would then present your offer, which would be your paid program, course, membership, whatever it was. Kind of marketing activity that you were doing to get them there in the first place was free. Now, let me explain to you what I mean by a paid launch experience. So ordinarily and what I've been involved with and what I teach is more about a paid bootcamp or a paid challenge, something that is a bit longer. I would say that you can do paid workshops rather than. Masterclass or webinars, masterclass and webinars tend to be about an hour or to an hour and a half. They're very much focused on the what and [00:03:00] the why and less so on the how. And your program tends to be the how, whereas when you are doing something paid, it normally means it's going into more depth. So let me explain to you my paid launching the I am using currently. I'm doing a bootcamp where basically the bootcamp is over two weeks, but it's five actual sessions, so it's two sessions on week one and three sessions on week two, and for that bootcamp, it is a paid thing. Now the. Cost of the, the bootcamp is low, so my cost of my bootcamp at the point I'm recording this is 49 pounds. But there is also a VIP level where if you join the VIP level, you get additional things. So for instance, rather than just the five sessions, you will also get some q and As with me where. I basically get to coach you. There are also things like you might get some other bonuses and some other nice bits that you would get if you sign up for the VIP. So basically there are two levels to my paid launches, the standard level, and [00:04:00] then the VIP level. But they're both paid. The standard level is 49 pounds. The VIP level I think is 97, like I said at the point of recording this. But the point is to come into that launch experience, which is a bootcamp you have to pay now. You might think, well, this doesn't make sense because I want them to buy the bigger thing, and if they're buying the lower thing, will they buy the bigger thing? We're going to address the reasons why you might want to consider a paid launch, but let me talk about why free are getting a little bit more difficult. Well, the first thing is the overwhelm is massive. There are so many. Free things that we can now do online businesses and launching has become way more popular than it ever has done and will continue to grow. And because of that, there'll be lots of free events, lots of free challenges, lots of free boot camps, which means there is often low commitment from the person that is engaging or signing up to them and the poor sharp rates. So when I started this back in. Or when I started in the online [00:05:00] space about 10 years ago, the show up rate for a webinar would be anywhere between 40 and 50%. Then when we hit COVID, it went up. It was actually like you could get 60%, which is great, and now we are seeing some as low as 15 and 20% show up rate, which means the number of people who signed up to come to say, your webinar only. 15 to 20% of them might actually turn up. And one of the key things is you want them to turn up because if they turn up, they're way more engaged. They're more likely to consider buying your thing that you're selling. At the end, you are also potentially attracting freebie collectors. So there are people that just like to sign up to free stuff and will busy themselves with going to all the webinars in the world. Therefore, you might attract some of them when you are doing a free thing. Often when we are doing free launch experiences, we tend to give information without implementation. And if you've watched any of my other videos, if [00:06:00] you've listened to the podcast, then you will know. One of the big things for 2026 is we need that implementation. That actually what we don't need is more content or more information. At this point, we need to actually get it done and we need ways to help us get it done. And sometimes when we're doing. Three things, rightly so, we are just giving them the information because there has to be a balance of like how much we give away when we are giving it for free. And this can lead to creators, to online business owners, to you to meet, burning out basically. Launching is not a very quick and easy thing to do. It takes work and time and effort. And sometimes you might find yourself feeling very resentful when you are putting in all this time and effort. You are delivering really good stuff and people just aren't engaging and they're not taking it seriously. So there are lots of reasons why free launches are not as successful and not as good maybe as

In this episode, I explain why a successful launch actually begins before you start promoting it. I introduce the often-missed pre-launch phase and share how warming up your audience in advance makes your promotion, live delivery, and sales stages far more effective. I walk through two key questions to shape your pre-launch content — what your audience needs to understand first and what objections you need to address — so you can bring them to the same starting line and turn cold prospects into warm, ready-to-buy participants. 3 Key Takeaways: Your launch starts before promotion If you only begin nurturing your audience when you announce your webinar or challenge, you've missed a critical opportunity to prepare them to say yes. Pre-launch content removes friction By answering what they need to understand and addressing objections early, you reduce resistance before you ever sell. Get them to the same starting line Strategic pre-launch content ensures your audience is informed, aligned, and ready — making your promotion and sales phase significantly more powerful. LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook, Subscribe to my Youtube Transcript Most people think that a launch starts at the point where they open the doors to their launch experience. IEA webinar. Or a masterclass. Or a bootcamp. But actually your launch starts way before then, and today I'm gonna share with you one of the things that you can do prior to your launch to ensure that your launch is even more successful than it is already. If you are new round here, my name is Theresa Heath wearing and I work with course creators, membership owners and coaches, and I help them grow their online businesses and sell in a way that feels really authentic to them. Today we are gonna be touching on something that lots of online business owners miss out and it's at the detriment of their launches. You see, when most people talk about launching, they tend to talk about three distinct phases of the launch. Phase one is the launch phase. This is where you are promoting your bootcamp, your challenge, your webinar. [00:01:00] Then you have the live launch. That is when you are delivering the webinar or you are delivering the bootcamp, and then you have the sales phase, which is the bit where the doors open and you start selling. But what people are missing is right at the beginning, there's another. Phase, and I call this the pre-launch phase. And this phase is as important, if not more important than some of the other phases because this is where you are getting them ready to actually

In this episode, I explore a powerful shift that can completely change the way you market your offer: prioritising the transformation you deliver rather than the details of the offer itself. In a crowded online space where people are constantly bombarded with features and promises, what truly stands out is a clear, compelling result. It's not about what's included - it's about what changes. I explain this using my “two mountains” analogy, showing how your audience starts on one mountain (their current struggles and frustrations) and wants to reach another (their desired outcome). Your offer is simply the bridge between the two, but too often we focus on selling the bridge instead of the view from the top. I also share practical examples - like how airlines market the destination, not the flight and highlight how testimonials and case studies help prove that the transformation you promise is genuinely possible. If your marketing hasn't been converting the way you'd hoped, this episode will help you refocus on the real driver of sales: the meaningful change you help people achieve. 3 Key Takeaways: Market the transformation, not the product People don't buy modules, calls, or features, they buy the result those things help them achieve. Meet your audience on their first mountain Your messaging should clearly speak to where they are now, what's not working, and what they truly want instead. Use proof to make the transformation tangible Testimonials and case studies bridge belief gaps and show your audience that the journey from pain to possibility is absolutely achievable. LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook, Subscribe to my Youtube Transcript In a world where we have got more content than we know what to do with, and AI can produce us a course five seconds flat. There's one thing that we must ensure when you are marketing your online offer. If we've not met, my name is Teresa Heath Wareing and I help course creators, membership owners, and coaches grow their online businesses through effective launches and selling online. So recently I've been doing is some talks and some sessions. I'm a speaker and I've been talking about what is changing and what has happened in the online space we should be doing in 2026 to help sell our online offers. And there is one thing that is so very important that's. Always been important by the way, but it's even more important that we get clearer on now than ever before. I want to...

In this episode, I'm sharing my honest perspective on the recent shifts happening in the online business space and why so many people are feeling anxious about them. With well-known industry leaders making big changes and new conversations popping up everywhere, it can feel tempting to question your own strategy or wonder if you're doing something wrong. I talk about why it's so important to stop making business decisions based on what others are doing and instead look at your own data, your own enjoyment, and what's actually working for you. I also unpack how major events like COVID and the rapid rise of AI have permanently changed the online landscape and why change itself isn't a sign that something is broken. Throughout the episode, I encourage you to evaluate your business through the lens of your current stage, not someone else's. What works for a creator who's years ahead of you may not make sense for where you are right now. This episode is a grounding reminder that your business gets to be built on intention, clarity, and informed choice, not fear or industry noise. 3 Key Takeaways: Your business decisions should be data-driven and personal Just because a well-known name changes direction doesn't mean you should. Your numbers, your goals, and your enjoyment matter most. The online space is evolving—and that's normal From COVID to AI, the industry has shifted in big ways. Change doesn't mean failure; it means adaptation. Context matters more than comparison Always evaluate advice and trends through the stage of business you're in, not the stage someone else is at. LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook, Subscribe to my Youtube Transcript There has been a lot of talk in the online space recently because a couple of the very big players in the online space have made decisions to change things in their business. I am not jumping on the bandwagon of talking about this because I know it might get me clicks or might get me views. In fact, I'm not even gonna name the people who have made the changes, but I am going to address it because I think when something like this happens, there is a lot of people who have a lot of opinions and I have been asked my opinion, and there's a lot of fear that's spread in the online space about it's not working anymore or. This means something. So I want to do a really short, quick episode about my thoughts when things like this happen in the online space and what do I...

In this episode, I'm walking you through four essential questions I use to validate an offer before bringing it to market. If you've ever launched something that didn't convert the way you hoped—or you're in the process of refining an idea - this episode will help you pressure-test your offer before you invest more time, energy, or money. I break down how to make sure your ideal customer actually recognizes the problem your offer solves, why using their language (not yours) is critical for conversion, and how to tell if this is a problem they've already tried—and failed—to fix on their own. These insights help you move beyond assumptions and into real market alignment. I also talk about the importance of desire and delivery—making sure your audience truly wants the outcome you're offering and that the format of your offer supports fast, meaningful transformation. Whether you're a course creator, membership owner, or coach, these questions will help you create offers that feel clear, compelling, and easy to say yes to. 3 Key Takeaways: Problem awareness drives sales If your audience doesn't clearly recognize the problem, they won't buy—no matter how good your solution is. Language creates connection Using the exact words your audience uses builds trust and makes your offer instantly feel relevant and understood. Desire + delivery matter An offer must solve a problem people want solved and be delivered in a way that feels simple, focused, and transformation-driven. LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook, Subscribe to my Youtube Transcript If you've been watching these videos for a while, you'll know that I will often talk about a failed launch. Doesn't mean that you have a terrible product or you need to change the offer. However, in today's video I want to talk to you about how do you know that you actually have an offer that will sell, and I'm gonna give you four questions that you can ask yourself to validate your offer and be confident that it's the right one for you and your audience. If we've not met, my name is Theresa Heath Waring and I help course creators, membership owners, and coaches grow their online business. And honestly, I geek out on this stuff. I love it. I joke that I watch launches like other people watch Netflix series. And this is what I eat, sleep, and breathe. So it brings me so much joy to bring the podcast and the YouTube videos and give you real strategic, tactical advice on how...

In this episode, I'm breaking down the five key foundations I believe are essential for thriving in online business in 2026 and beyond. As the digital space becomes more crowded and unpredictable, these foundations help you build something sustainable—not just trendy. I talk about why owning your audience matters more than ever, especially as social platforms continue to shift. We explore the power of niching, how it allows you to stand out and charge appropriately, and why a thoughtful offer stack is critical for both trust and long-term revenue. I also dive into the importance of marketing transformation instead of just selling products, and why a strong personal brand is no longer optional—it's how trust and authority are built in a noisy online world. 3 Key Takeaways: Audience ownership protects your business Email lists and direct relationships give you stability and control, no matter what changes happen on social platforms. Clarity beats complexity A clear niche, a well-structured offer stack, and marketing focused on outcomes make it easier for people to understand, trust, and buy from you. Personal brand is a growth accelerator Your voice, perspective, and lived experience are what differentiate you. A strong personal brand builds trust faster and positions you as the obvious choice. LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook, Subscribe to my Youtube Transcript Lots of online business owners won't survive over the next few years, and it's not because they're not brilliant at what they do, it's because they don't have the right foundations in place. Today I'm gonna be sharing with you the five things that you need to have in place if you want to build a successful online business in 2026 and beyond. If we've not met, my name is Theresa Heath wearing and I help course creators, membership owners, and coaches grow an online business that they love. And I do this through helping them grow their audience by having a launch strategy that works a. And getting confident in selling online. If that's you, you are exactly in the right place. And make sure you hit that subscribe button to make sure that you don't miss any future episodes. We are gonna dive straight in with the five things that you need to have in place if you want a successful online business in 2026 and beyond. Foundation number one, [00:01:00] audience ownership is a non-negotiable. You have to have your own audience. We know. That social media is...

In this episode, I'm exploring the role of AI in online business growth—and how to use it without losing what makes you unique. I talk about how AI can support faster content creation, simpler systems, and more personalized marketing when used intentionally. I also unpack the challenges AI brings, including over-commoditized content, increased competition, and the risk of expertise feeling diluted. We look at why more content isn't the answer—and what actually helps you stand out. Finally, I share practical strategies to navigate this shift with confidence, focusing on delivering real transformation, grounding your work in lived experience, and strengthening your personal brand so your expertise remains clear and trusted. 3 Key Takeaways: AI can accelerate growth—but it can't replace expertise AI is powerful for execution and efficiency, but your lived experience, insight, and judgment are what create real value. Tools don't build trust—people do. Over-commoditized content makes transformation the differentiator When content is everywhere, results matter more than information. Focusing on clear, fast wins helps your audience experience your expertise—not just consume it. Personal branding builds trust in an AI-heavy world Your voice, stories, and perspective are what set you apart. The stronger your personal brand, the easier it is for people to choose you—even in a crowded market. LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook, Subscribe to my Youtube Transcript AI has changed the online space as we know it, but is it all good or are there some things that we need to look out for? In today's episode, I'm gonna take you through the good and the not so good that AI has given us in the online space and things that course creators, membership owners and coaches can be doing in order to help them grow their business with ai, but also came to act some of the problems that it brings us. If we've not met, my name is Theresa Heath wearing, and every single week I bring you an episode that helps you grow your online business. So if you are a course grader, a membership owner, or a coach, then you are exactly in the right place because I'm gonna be sharing with you real tactical and strategic things that you can do in your online business to help you grow. Having been in marketing for over 20 years and been in the online space for about nine of those, I help every single day, course creators, membership owners, and coaches create...

In this episIn this episode, I'm tackling one of the questions I get asked all the time by course creators, membership owners, and coaches: How do I know if my offer is priced correctly?Pricing isn't just about picking a number that feels good—it's about making sure your price supports your entire business, your audience, and the way you want people to move through your offers. I walk you through five key considerations to help you evaluate whether your pricing actually makes sense, not just for one offer, but for your full ecosystem.We talk about why pricing decisions should never be made in isolation, how to think about different customer levels, and why an Ascension model can create more ease, clarity, and sustainability in your business. I also share how intentional pricing can help your customers confidently move from one offer to the next—without confusion or resistance.This episode is strategic, grounded, and designed to help you feel more confident setting prices that serve both you and your audience.ode, I'm tackling one of the questions I get asked all the time by course creators, membership owners, and coaches: How do I know if my offer is priced correctly?Pricing isn't just about picking a number that feels good—it's about making sure your price supports your entire business, your audience, and the way you want people to move through your offers. I walk you through five key considerations to help you evaluate whether your pricing actually makes sense, not just for one offer, but for your full ecosystem.We talk about why pricing decisions should never be made in isolation, how to think about different customer levels, and why an Ascension model can create more ease, clarity, and sustainability in your business. I also share how intentional pricing can help your customers confidently move from one offer to the next—without confusion or resistance.This episode is strategic, grounded, and designed to help you feel more confident setting prices that serve both you and your audience.3 Key Takeaways:Pricing should support your entire offer suiteIf I price one offer without considering the rest of my ecosystem, I create confusion and friction. My pricing needs to make sense in relation to everything else I sell.Different levels of customers need different pricingNot everyone is ready for the same level of support or investment. When I price with awareness of beginner, intermediate, and advanced buyers, I serve my audience better—and sell more effectively.An Ascension model creates clarity and momentumWhen my pricing helps people naturally move from one offer to the next, I'm not just making sales—I'm guiding transformation. Clear pathways build trust and long-term growth.LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEConnect with Teresa on

In this episode, I sit down with Carrie Green, founder of the Female Entrepreneur Association, to unpack what really goes into a successful launch in today's online business landscape. We take an honest look at her recent launches, including what worked, what didn't, and the lessons she's learned by launching again and again in a fast-moving space.We talk about the role of ads in boosting visibility and growth, why introducing paid elements earlier can strengthen a launch, and how maintaining your energy across multi-session experiences is just as important as your strategy behind the scenes. Carrie also shares how she uses urgency and scarcity without pressure, while building systems that make each launch feel more effortless over time.We also explore why testing and adapting is essential for traction, and how Carrie leans into systems and AI to simplify content creation and delivery—especially when balancing live sessions, community engagement, and personal well-being.3 Key Takeaways:1. Launch strategies are living, breathing things — not one-and-done blueprintsCarrie reminded me that no two launches are the same, and what worked last time might need tweaking next time. Staying curious, testing ideas, and adapting your approach is where real evolution happens.2. Paid elements and strategic urgency matter earlyWhen I introduce paid elements earlier in a launch — instead of waiting until the very end — it can validate demand and build momentum. Combining that with thoughtful urgency and clear deadlines helps people make decisions without feeling pressured.3. Systems and energy management are launch superpowersGetting clear on repeatable systems — from content planning to AI-assisted drafting — doesn't just make launches easier, it protects your energy. And in launch land, saving your energy = staying present with your audience.LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEConnect with Carrie Green on Website, Instagram, FacebookConnect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list

In this episode, I'm diving into one of the most important (and often overlooked) parts of a successful launch: the emails you send while your cart is open. If you want more sales, more engagement, and fewer crickets during your launch, these emails matter more than you think.I break down the three essential sales emails I believe every launch needs—and exactly why they work. We talk about how to handle objections before they stop someone from buying, how to connect emotionally with your audience so they feel seen and understood, and how to clearly communicate the benefits of your offer (not just the features).I also share why every email needs a clear call-to-action and how to make sure you're guiding your subscribers instead of leaving them confused or overwhelmed.This episode is practical, strategic, and designed to help you feel more confident hitting “send” during your next launch.3 Key Takeaways:Objections don't disappear unless I address them If I don't proactively answer my audience's concerns, doubts, and fears, they'll default to not buying. Objection-handling emails remove friction and make decisions easier.Emotion drives action more than logic People don't buy because of information alone—they buy because they feel understood. When I lead with emotion and connection, my audience is far more likely to take action.Benefits sell, features support Features explain what my offer includes, but benefits explain why it matters. When I focus on the transformation instead of the content, my sales emails land much more powerfully.LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEConnect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram,

In this episode, I sit down with the brilliant Laura Belgray—renowned copywriter and founder of Talking Shrimp—to talk all things email marketing. We dive into why your email list is still one of the most powerful tools you can have as a business owner and how to write emails people actually want to open and read.Laura shares her journey into copywriting, breaks down what really works in crowded inboxes, and gives practical advice on storytelling, humor, and being unapologetically yourself in your emails. We also explore how to use AI as a writing assistant without losing your voice, plus how often to email your list without burning it—or yourself—out.This conversation is packed with honest insights, refreshing perspectives, and actionable tips you can use right away to build stronger connections with your subscribers.What We Cover:Why email marketing still matters more than everHow storytelling and personal anecdotes build trust and engagementUsing humor to stand out (even if you think you're “not funny”)Finding the right balance with email frequency and sellingHow to use AI to tighten and improve your writing—without sounding robotic3 Key Takeaways:Your email list is your biggest business assetSocial media comes and goes, but email allows me to build a direct, authentic relationship with my audience—on my terms.Stories and personality beat “perfect” copy every timeThe more human, specific, and real I am in my emails, the more they resonate. People don't want polished—they want relatable.AI should support my voice, not replace itUsed thoughtfully, AI can help me tighten my writing and spark ideas, but my personality and perspective are what truly make my emails connect.LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEConnect with Laura on Website, Instagram, Facebook, XConnect with Teresa on Website,

In this episode, I walk you through exactly how I would start an online business from zero in 2026. Whether you're just thinking about launching your first offer or feeling overwhelmed by all the “build it all at once” advice, this episode simplifies everything into a clear, step-by-step process that actually works. I break down the seven essential steps I focus on — from choosing the right offer and getting clarity on the transformation it provides, to making early sales before the product is fully built and leaning into real relationships and community. If you want a practical, no-nonsense roadmap to kickstart your online business, this episode is for you.

In this episode, I share with you eight proven, no-cost strategies to grow your audience - without spending money on ads. I believe that with consistency and creativity, you don't need a big budget to build reach. I walk you through actionable tactics: from podcast guesting and public speaking, to creative lead magnets and AI-optimized content. If you're looking for ways to grow your following organically, this episode is for you. Key Takeaways 1. Organic growth - without ads - is about long-term consistency, not quick wins. The strategies I share (guesting, speaking, collaborations, lead magnets, AI-optimized content) don't deliver instant overnight growth — but they build sustainable exposure, trust, and engagement over time. Because they leverage existing audiences and evergreen content, they can continue attracting new people long after the work is done. 2. Collaboration beats isolation: tapping into other people's platforms can grow your reach faster. By guesting on podcasts, speaking at events, joining bundles or summits, or collaborating with communities and peers, you get access to listeners/followers who already trust the host or community — which means you don't have to start building your audience from zero. It's a faster, more efficient way to grow an engaged audience than relying solely on your own channels. 3. Lead magnets and interactive content (quizzes, DMs, AI-optimized offers) turn passive interest into real connection - which builds deeper relationships and higher conversion potential. Instead of hoping people stumble on you, these tools invite people to take action — subscribe, engage, respond. That deepens their commitment and gives you a direct path to nurture them, rather than passively waiting. LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook, Subscribe to my Youtube, teresaheathwareing.com/quiz, http://teresaheathwareing.com/scoreapp Transcript Growing an audience is one of the most important things that you can do for your online business. And if like me, you're a little bit sick of social media and feel like you are posting into a void every single day, then you are going to want to stick around for this episode. As I explained to you the eight proven ways to grow your audience without paying any money on ads. If we've not met, my name is Theresa Heath Waring and I help course creators,...

In this episode, I'm diving into a topic that every course creator, coach, and online business owner will face at some point: a launch that didn't go to plan. After 20 years in marketing, I've had my fair share of launches that felt disappointing. But here's what I know to be true—a failed launch isn't the end. It's data. It's information. It's an invitation to grow. I walk you through my five-step process for turning a “failure” into a strategic reset. From giving yourself permission to feel the frustration, to gathering and analysing the data, to tweaking your strategy and stepping back into the arena—you'll learn how to use every launch as an experiment that moves your business forward. If you've ever walked away from a launch wondering, “What went wrong?” or “Is this really for me?”—this episode will help you stay grounded, focused, and resilient. Key Takeaways You're Allowed to Feel It Before you jump into fixing mode, give yourself space to acknowledge the disappointment. It's human, and it's necessary. Pretending you're fine only delays the clarity you need. Data Will Tell You the Truth Once emotions settle, it's time to gather every piece of data you can. Emails, opt-ins, conversions, social engagement—your numbers reveal what actually happened, not what you think happened. Analyse with Curiosity, Not Judgment Look for patterns and gaps. Where did people fall off? What surprised you? When you view your launch like a scientist rather than a critic, insights become easier—and more accurate. Make Adjustments That Move the Needle With the data in hand, decide what needs tweaking. Maybe the messaging didn't land. Maybe the offer wasn't clear. Maybe your warm-up period was too short. Small changes can create big shifts. Get Back in the Game—Quickly The most successful online business owners aren't the ones who get it perfect—they're the ones who try again. Relaunch with your adjustments, treat it like another experiment, and keep going. Momentum is built through action, not avoidance. If you're in a season where a launch didn't meet your expectations, I want you to know: you're not alone, and you're not failing. This is part of the process. Embrace the learning, stay curious, and remember—you're building something that's worth staying in the game for. LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook

In today's solo episode, I break down the five key shifts we all need to make to successfully market and sell our online businesses in 2026. The online space has changed dramatically, and what worked a few years ago simply isn't enough anymore. I share what I'm doing in my own business, what I'm seeing across the industry, and the practical steps you can start implementing right away. KEY TAKEAWAYS COVERED IN THE PODCAST Relationships Over Broadcasting I explain why connection now outperforms content volume — and how focusing on real conversations builds trust and momentum. Community Over Courses People want belonging, not just information. I share how I'm reshaping my offers to create deeper community experiences. Adapting to How People Find You Search and discovery are shifting thanks to AI. I talk about the small tweaks I'm making to show up where my audience is actually looking. A Better Launch Experience Launches need to feel more personal and supportive. I cover simple ways to elevate your launch without overwhelming yourself. Showing Up as a Real Human Authenticity matters more than ever. I share how being more open and human has transformed the way my audience connects with me. LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook, Subscribe to my Youtube, Ep 427 Transcript The online space is changing, and the way we used to launch back in 2020 and 2021 has shifted massively, and some of those things are not working anymore. So if you are trying to sell a course, a membership, or a group coaching program in 2026, then you are going to want to know these five shifts that you can make in your business and your marketing, and how you show up in order to help sell your online offers. My name's Teresa Heath Wareing and I have worked with hundreds and hundreds of online business owners, helping them grow their online business with confidence and without burning out. The online world has changed back in 2020, back in 2021. The online world went through a real boom, and it was honestly as easy as being able to put something out there and people would buy it, and you could do a webinar or a quick challenge and you would have hundreds and hundreds of people come through your launch...

In this episode I walk you through the five key conversion triggers that I use (and recommend) when launching an online course, membership or coaching offer. I explain what each trigger is, how I implement it, why it works, and what you'll want in place for it to succeed.    Key Take-away These triggers aren't sneaky gimmicks—they're built on human decision-making and trust. When used authentically, they help people decide to say “yes” to your offer because they feel seen, convinced, and ready. Trigger 1: Reciprocity I open by talking about giving first. Before I ask someone to invest, I give value: a webinar, a guide, a free training. When I do that, I'm showing up for them and they're much more willing to engage later. In practice I look at: What free or low-risk offer I can deliver now.How that offer really helps someone move forward (not just a promo).How to make sure they know I'm not selling yet—I'm helping. Trigger 2: Scarcity Next I cover how limiting availability makes an offer more compelling. When I say “only X spots” or “this opens for a short time”, I raise the perceived value—and prompt decision. But I emphasise: the scarcity must be real. If it's not, trust is damaged. Here's how I apply it: I define a clear limitation (spots, seats, version, etc).I explain why the limitation exists (for quality, for group size, etc).I stay genuine: if there's no real limit, I don't pretend there is one. Trigger 3: Urgency Here I talk about using time-based pressure—not to scare, but to encourage action. I make clear there is a window, the clock is running, and when it closes things change. My implementation methods: I set a deadline for enrolment.I send reminders as that deadline approaches.I frame what people will miss out on if they wait (and then close).I avoid making it feel pushy—instead I help them decide while the offer is fresh. Trigger 4: Social Proof Claiming you can deliver results is one thing—showing that others did it is far stronger. I dig into testimonials, case studies, visible community results. When someone sees someone like them succeed, they feel: “If they can do it, maybe I can too.” How I use it: I collect client stories (before/after, journey, outcome).I place those stories in the launch funnel (emails, page, live call).I show real people, real voices—not just polished marketing speak.

In this episode I walk you through the Open House Strategy — how to use it to effectively boost your membership enrolments by giving prospects an experience of your membership rather than just a “free trial”. I explain how this differs from typical free trials, how you implement it, why it works and what you need in place for it to succeed. Then I guide you to the next step: a quiz to check if you're ready to scale your online business. Key Take-away Open House ≠ Free TrialWith the Open House you invite prospectsinto your membership community for a set periodinstead—live calls + interaction with current members—so they experience the value of community and live engagement.Showcase Live Interaction + CommunityGetting prospects into your current member space, seeing live calls, meeting or observing members, gives them proof of what your membership actually looks like.This builds trust, reduces hesitation and helps them decide if “I want to belong to this”.Use Scarcity + Time WindowThe open house is for alimited timeframe(eg. 5 days, a week) and “doors” close, which creates urgency and makes the experience feel special.Because they step in, feel part of the group, see members and THEN get asked: “Would you like to stay?” — that momentum helps conversion.Prerequisites for SuccessYou needexisting memberswho are already active and visible in the community. Without them, the open house experience will feel thin.You need awarm audience—people who know you, trust you, or have had some interaction with you. If your audience is totally cold, you'll need to warm them up first.Your membership offering must be clear: what happens during the open house, what the “normal” membership looks like afterwards. Don't mis-represent or give away unrealistic value.Implementation Tips & ConsiderationsDecide on the timeframe: eg. 5-7 days during which you will open the doors.Plan your live events: a coaching call, Q&A, mindset/training session, community interaction — these mirror your everyday membership.During that period let the prospects see real members in action, let them ask questions, let them experience the vibe.At the end...

In this episode, I dive into why having a well-planned launch is essential when I'm rolling out an online product or service. I explain how a launch isn't just “putting something live,” but is, in fact, a marketing campaign in itself—one that must align the experience of the launch with what I'm selling. I introduce the Audience-Offer Launch Matrix, which helps me decide the right type of launch based on two core variables: how “warm” my audience is and how high the cost of my offer is. Then I walk through different launch methods (webinars, bootcamps, challenges, in-person events) and guide you on how to pick the right method to maximise sales. Key Takeaways A launch is a campaign, not just turning something on. It requires planning, buildup, and alignment with the offer.The Audience-Offer Launch Matrix is a strategic tool:If my audience is warm (they know and trust me) and the offer cost is low → I might pick a lighter launch (e.g., challenge, short webinar).If my audience is cold and/or the offer cost is high → I'll need a heavier launch (full webinar series, live event, extended nurture). I must choose the launch method based on audience warmth + offer cost/value. The method matters as much as the message. Common pitfalls: launching too soon (audience not ready), choosing a launch format that doesn't match the offer, skipping the “warm-up” phase, neglecting follow-up. I need to think about the experience my audience will have during the launch: from first contact → building interest → live/active event → offer → follow-through. After the launch, I must review performance, capture learning, and refine for next time.

In this episode, I dive into why having a well-planned launch is essential when I'm rolling out an online product or service. I explain how a launch isn't just “putting something live,” but is, in fact, a marketing campaign in itself—one that must align the experience of the launch with what I'm selling. I introduce the Audience-Offer Launch Matrix, which helps me decide the right type of launch based on two core variables: how “warm” my audience is and how high the cost of my offer is. Then I walk through different launch methods (webinars, bootcamps, challenges, in-person events) and guide you on how to pick the right method to maximise sales. Key Takeaways A launch is a campaign, not just turning something on. It requires planning, buildup, and alignment with the offer.The Audience-Offer Launch Matrix is a strategic tool:If my audience is warm (they know and trust me) and the offer cost is low → I might pick a lighter launch (e.g., challenge, short webinar).If my audience is cold and/or the offer cost is high → I'll need a heavier launch (full webinar series, live event, extended nurture). I must choose the launch method based on audience warmth + offer cost/value. The method matters as much as the message. Common pitfalls: launching too soon (audience not ready), choosing a launch format that doesn't match the offer, skipping the “warm-up” phase, neglecting follow-up. I need to think about the experience my audience will have during the launch: from first contact → building interest → live/active event → offer → follow-through. After the launch, I must review performance, capture learning, and refine for next time.

In this very short episode, I'm pulling back the curtain on something new and exciting  I'm launching my YouTube channel! I share why now felt like the right time to add YouTube into my content strategy, what's been holding me back until now, and how I'm approaching it differently this time. You'll also get a sneak peek at the types of videos I'll be creating from launch strategies and list-building to mindset and behind-the-scenes business insights. LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Guru Conference  Higher Voltage code: TERESAFUCKINGHW Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook Transcript Hello, and welcome back to another episode of the Your Dream Business Podcast. As always, I am your host, Teresa Heath Wareing. If this is the first episode you've ever stumbled across, I'm gonna say this probably isn't the one you want to listen to because this episode is gonna be a little bit different, only because there was never an intention to have an episode that doesn't make sense. I wasn't meant to be doing this episode. There was meant to be something else in its place, and I had to do something last minute. Also to make things, I guess different. I was gonna say worse, but maybe not worse, is that my editor isn't around, so I am having to just literally record this live and this is pretty much going up as I'm recording it. The other thing that's making this a little bit unusual or a little bit different is, I don't know whether you follow me on Instagram, but if you do, you might have seen that I now have a puppy a as I record this, she is a 10 week old golden retriever and she's currently in her pen [00:01:00] thing, playpen crate thing next to me and potentially is gonna make some noise as I am recording this and I already has made some noise, so this probably, like I said, if you are brand new to the podcast, this is probably not the best episode. I would go back and like listen to any of the others. This one probably isn't gonna be as polished. So why wasn't I planning on doing an episode this week? I have done 426. This is 426 episodes of the podcast. So why was I not having one this week? Well, I was, but it wasn't meant to be as it is. Let me explain. I have decided that I am going to be starting YouTube. If you are a long-term listener, you will know that I have said this for a little while and it's taken its sweet time to get started. But I wanted to just briefly talk about today why I am gonna start YouTube, what's been holding me back and, and what is going to be coming on the channel. And the reason there [00:02:00] wasn't meant to be this episode here today is because we were meant to have gone live this week....

In this episode of the Your Dream Business Podcast, I share key insights from my time at the Retain conference in Newcastle, where I heard Mike Morrison's keynote on membership and online business trends. I dive into why relying on just one revenue stream or marketing channel can put your business at risk, and I walk you through strategies for building resilience through diversified offers, income streams, and engagement methods. Along the way, I highlight Mike's advice on transparency, tracking your metrics, and cultivating an “anti-fragile” mindset to help future-proof your business in 2026. What You'll Hear in This Episode Why content sales alone are fragile and limitedHow to design offers that deliver fast, transformative valueLessons from the membership industry & Mike Morrison's perspectiveWhy being open and real builds connection and trustTactics to make your business more resilient (anti-fragile)A roadmap for strengthening your offer ecosystem Key Insights I Want You to Walk Away With Don't put all your eggs in one basket.Diversification gives you freedom when one channel or model shifts.Transformation > content.People invest when they see fast, meaningful change.Trust wins.Being clear, honest, and engaged earns deeper loyalty.Resilience is proactive.Prepare for change before it forces you.Offer ecosystems matter.When your products and services support each other, you build longevity. LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE membershiproadmap.com Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook Transcript THW_Ep_425_Final Don't put all your eggs in one basket. We can't just have the one course that we sell over and over and over. We need some other things that we are selling, other ways that we are making money, but also other ways in which we can market ourselves and get to our audience. Welcome to the Your Dream Business Podcast. I'm your host Res Heath wearing. An international bestselling author, award-winning speaker, TEDx...

In this episode of Your Dream Business Podcast, I'm letting you right into the backstage of my recent launch for the Grow Launch Sell program. I share what went on in the bootcamp and masterclasses I ran, and I walk you through both the wins and the challenges I faced. I also break down the numbers — from ad spend to email stats to conversion rates — so you see the full picture of how the launch performed. More than anything, I want you to see how I'm treating each launch as a learning opportunity. I talk about what I'm going to keep, what I'll change next time, and why I believe in leaning into personal sales calls, leveraging current members, and scaling ad investment when the time's right. What You'll Hear How I designed my bootcamp + masterclass strategyThe marketing and promotional tactics I used to drive attentionThe raw numbers - ad spend, opens and click rates, conversions, and moreWhat surprised me (for better or worse), and what I'm going to adjust next timeWhy I believe sales calls and involving my existing members are powerful toolsMy plan for increasing ad budgets and refining strategy in future launches Key Insights I Want You to Walk Away With Transparency builds trust. Sharing your struggles and lessons alongside wins makes your business more human.Metrics are your anchor. Knowing how much you spent, what converted, what didn't — it all matters.Constant iteration. Every launch is an experiment. I'm always refining and improving.Human connection still wins. I've seen firsthand how sales calls and having current members talk about their experience make a difference.Strategic scaling. I'm careful about how and when to increase ad spend — but I don't shy away from it when the data supports it. LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Check Hannah Isted on Website FREE Webinar Blueprint Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or

In this episode of Your Dream Business Podcast, host Teresa Heath‑Wareing talks with Lauren Davis, a marketing & brand consultant, about how public speaking can boost your business. Lauren shares her journey into speaking, offers a framework for deciding whether to say “yes” to unpaid gigs, compares keynotes vs. workshops, and shows how to make the most of events (think networking, pro photos/videos). A big emphasis is put on making sure speaking opportunities align with your values and business goals. Key Takeaways Choose Speaking Gigs That Align with Your Values & Goals Not every opportunity is worth taking. Lauren emphasizes evaluating engagements based on how well they match your personal values, the audience, and your long‑term business vision. Saying yes to misaligned opportunities can dilute your brand and effort. Weigh the Difference Between Keynotes, Workshops, Paid & Unpaid Gigs Workshops and keynotes serve different purposes. Workshops might offer more interaction, learning, or depth, while keynotes often give broader visibility. Similarly, unpaid gigs aren't always “bad”—they can offer exposure, networking, or content. But you need criteria (audience, promotion, platform) to decide whether the cost in time/energy is worth it. Maximize What Each Event Gives You Treat speaking engagements not just as “one‑off gigs” but as opportunities. Get professional photos/videos, leverage them for marketing, build relationships with other attendees/speakers, and ensure organizers promote you well. These extras amplify the value of the speaking moments. LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Connect with Lauren on Instagram, Linkedin, Website Freebie: 20+ Memorable Speaker Share Their Secret Tips100+ Content Prompts For Speakers Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,

In this episode of Your Dream Business, I talk about why case studies and testimonials are more than just nice extras — they're essential for building trust and showing what my business can really do. I share my TRUST method — Tell the problem, Roadblock, Uncover what they did, Show the results, Transformation, to help you gather rich, meaningful stories from your clients, not just vague praise. These are the stories that make your work feel real and show potential clients what's possible. I also urge you not to save case studies and testimonials for the end of a project only. I believe they should be woven into every part of your marketing: on your website, in emails, social media, sales pages—everywhere you communicate. By using them regularly, you demonstrate impact consistently, deepen trust, and turn past successes into powerful tools that help attract new business. Key Takeaways 1. Case Studies & Testimonials Build TrustUsing authentic stories of problems → solutions → results helps prospects see what's possible, and builds credibility more effectively than generic claims. 2. TRUST Method for Collecting Testimonials A framework you can follow to get richer, more persuasive testimonials: Tell the problem — What issue was the client facing before? Roadblock — What was stopping them from solving that problem? Uncover what they did — What actions did they take? What intervention / your service / product? Show the results — What measurable change happened? Transformation — How did life/business change for them more broadly beyond the numbers? 3. Use Case Studies Throughout the Marketing Process Don't wait until after a launch or at the end of a project—incorporate stories early (in prospecting, content, emails, etc.). Show incremental wins, before‑and‑after, behind‑the‑scenes: people connect to journey, not just destination. 4. Frequent Sharing is Key Regularly share testimonials & case studies on social media, website, email. Amplifies evidence of success over time—prospects see real proof, consistency, not just occasional highlights. 5. Be Proactive in Asking for Testimonials Make it part of your process: after milestones, at the end of services, or even in the middle when there's already visible progress. Ask clients in a way that prompts for detail: by using the TRUST structure, you get richer content. Practical Examples & Applications Integrate stories into email sequences and sales pages—not just “here's what people said at the end,” but early proof points. Use video or quotes with metrics (e.g. percent increase, time saved) to make results tangible. Mix big transformations and small wins—both are powerful in different contexts (someone just starting out, someone comparing options, etc.). LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE

In this episode, Darnyelle and I get real about what it takes to build a business that feels good inside, not just looks good on the outside. We talk about everything from scraping by (yes, including bankruptcy) to shifting money beliefs, setting up systems that don't burn you out, and what success really means when you're living it your way. If you're creating a course, running a membership, or coaching clients—and you want both growth and heart—this one's for you. Key Takeaways Alignment of Values + Goals is Essential Don't build a business purely for revenue—clarity on what you really want (freedom, purpose, legacy) will drive more consistent, fulfilling decisions. Mindset around Money is One of the Biggest Leverage Points Many blocks live in our beliefs about worthiness, safety, and identity. Shifting these unlocks more possibilities than just increasing efforts or marketing. You Can Raise Your “Money Set Point” What you believe is possible financially becomes a ceiling unless intentionally expanded. Recognizing and shifting money beliefs (especially those rooted in childhood or culture) is powerful. Sustainability Needs Both Internal Work & External Systems Working on mindset alone isn't enough; you also need business systems—processes, finances, team, operations—that support growth without burnout. Redefining Success Might Mean Different Metrics for You Success doesn't always mean “seven figures.” It might mean freedom, alignment, making an impact, or living on your terms. It's okay (and powerful) to define it for yourself. Systemic & Generational Context Matters Women, people from marginalized backgrounds, or those with less financial inheritance often have additional layers of challenge. Recognizing this helps in compassionately dismantling barriers. If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Connect with Darnyelle Jervey Harmon on Website, Facebook, X, Linkedin, Instagram Connect with Teresa on Website,

In this episode, I walk you through four powerful launch strategies - webinars, bootcamps, open houses, and paid workshops and explore the importance of aligning a launch with your business's unique needs. The centerpiece is the case study of Louise Miller's Make It Happen Club, where she and I designed the bespoke "Quiet Action, Big Impact" launch. It blends a challenge-style format with an open house approach to authentically reflect Louise's sense of calm and her audience's needs. Here's the thing: there's no such thing as a one-size-fits-all launch. If you want it to really stick and last you've got to pick a launch style that feels like you, speaks to what your people actually want, and suits what you're offering. Key Takeaways Don't Force It - Launch with Intention Your launch should feel authentic, not contrived. Launch formats like webinars or bootcamps only succeed when they naturally fit your style and audience dynamics. Four Core Launch Strategies Webinars — Educational, interactive, and great for feeding high-intent prospects Bootcamps — Intensive, immersive, and perfect for engagement and transformation Open House — Low-pressure peek behind the curtain; ideal for showcasing offerings Paid Workshops — Commitment-filtered sessions that lead to higher conversion rates The Case of Louise Miller's Make It Happen Club Louise's business thrives on calm, thoughtful planning. A typical webinar or bootcamp wouldn't reflect that. Instead, we partnered to create a hybrid launch called Quiet Action, Big Impact—a soft, intentional experience infused with mindful structure. Customize to Connect Matching your launch approach with your personal rhythm and your audience's needs doesn't just boost conversions—it sets the stage for an experience that feels meaningful and memorable. Craft with Clarity A strategic launch starts with clarity: Understand your strengths and style Know your audience's preferences Design with intention, not pressure Launch should reflect your values, not someone else's playbook LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Ep 339 - Re-defining Productivity and Reducing Overwhelm: Strategies for Success with Louise Miller  Connect with Louise Miller on Website Connect with Teresa on Website,

WHY THIS EPISODE MATTERS This isn't just a story -it's a guidebook for anyone feeling misunderstood, overwhelmed, or afraid to be themselves. Whether you're leading a brand, building community—or just trying to wake up as the truest version of yourself—Jax's journey is a beacon of strength, clarity, and purpose. In this episode, I chat with Jaxon Feeley a TV personality, speaker, podcast host, and model who shares his powerful, unapologetically authentic path from female to male, all while working as a prison officer. It's raw. It's real. And it's packed with strategies to stay grounded, resilient, and true to yourself—especially when the world pushes back. Key Takeaways Harness Hate as a Catalyst, Not a Crutch Haters gonna hate—but Jaxon shows how resilience, self-worth, and an unshakeable purpose can turn negativity into unstoppable momentum. Authenticity Is the Ultimate Power Move Living your truth isn't just brave—it's magnetic. When you're rooted in who you are, you draw in the right people and opportunities. Inner Work Builds Outer Strength Exploring identity and doing emotional work isn't optional—it's foundational. Self-acceptance and confidence stem from deep inner alignment. Tough Conversations Can Be Transformative The hardest talks—like coming out to family—can lead to love, understanding, and transformation. Vulnerability invites connection. Representation Ripples Outward Visibility matters. Jax's story doesn't just empower—it educates and inspires, especially for trans voices craving role models. If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Connect with Jaxon Feeley on Instagram, TikTok, Youtube, Linkedin, Website Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,

In this episode, I explore why audience growth is the lifeblood of scalable success. I illustrate this with the remarkable example of Alex Hormozi—whose “$100 M Money Models” launch drew over 1 million registrants and delivered tens of millions in revenue. From there, I introduce three powerful strategies—collaborations, summits, and bundles—and share actionable insights and real‑world examples to help you expand your impact quickly. Throughout the episode, my message is clear: you must be intentional and proactive in building your audience. By embracing strategic collaborations, leveraging the concentrated exposure of summits, and crafting high-value bundles, you'll put yourself in a strong position to grow purposefully and sustainably. Key Takeaways from the Episode Why Audience Growth Matters A substantial and engaged audience is the foundation for launching high-impact projects and scaling business revenue (e.g., Alex Hermozi's $100M launch). Strategy 1: Collaborations & Partnerships Join forces with complementary creators or businesses to tap into new audiences. Cross-promotion grows reach while lending authority. Partnering allows shared resources, content co-creation, and collaborative momentum. Strategy 2: Hosting & Joining Summits Summits provide concentrated exposure to highly engaged communities. Being a presenter or participant increases credibility and positions you as a thought leader. Offers opportunities for deeper engagement, follow-up funnels, and content repurposing. Strategy 3: Bundles Bundling courses, products, or services creates compelling offers that attract broader audiences. Strategic bundling enhances perceived value and promotes cross-selling. Bundles can also be promotional partnerships—pairing your offer with others for mutual growth. Overarching Principles Be strategic: Choose collaborations, summits, and bundles that align with your brand and audience. Be proactive: Don't wait for ideal partners—reach out, propose, and create opportunities. Be intentional: Plan each growth strategy with clear goals and execution pathways. If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE How to run a successful online summit with Krista...

In this episode I sit down with serial entrepreneur and internationally recognized wealth & business coach Jessica Crane to uncover the secrets behind building a thriving evergreen online business.  Jessica walks us through how she launched her successful venture from day one—capitalizing on ads and a strategic funnel design. They dive deep into why investing in yourself matters, how to measure and iterate based on market feedback, and how personal adversity and work–family balance shaped Jessica's approach. Plus, we explore a critical long-term vision: building generational wealth. If you're creating a course, membership, or online coaching business—or simply want to make your offering more sustainable and resilient—this episode is packed with actionable frameworks and uplifting wisdom. Key Takeaways from the Episode Evergreen Funnels Create Sustainable Growth By designing a funnel that consistently attracts and converts, Jessica built a business that doesn't rely on periodic launches—helping her scale predictably and focus on long-term results. Ads Accelerate Traction and Visibility Strategically placed Facebook ads played a pivotal role in generating awareness and early wins—underlining how paid efforts, when aligned with a funnel, can drive sustainable growth. Measure, Test, Iterate Jessica emphasizes that the market's response is your best teacher. By monitoring performance and adjusting based on real-world data, you optimize your funnel and campaigns for continuous improvement. Resilience Turns Setbacks into Strategy Drawing on personal adversity and work–life complexity, Jessica champions resilience—and how a grounded mindset becomes a strategic asset when building a business that lasts. Think Beyond You—Build Generational Wealth This episode goes beyond tactics: Jessica underscores the importance of creating systems and outcomes that empower not just yourself, but future generations. Balance: The Long Game Even amid business momentum, Jessica stresses the importance of family and personal well‑being—reminding us that balance isn't optional; it's scalable. If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Connect with Jessice on she_eo_collective Instagram, jessicacranesiss Instagram, Linkedin, Website Connect with...

In this episode, I reveal a powerful and refreshingly different approach to launching: paid workshops that deliver massive value and real results. I shared how this strategy helped me to achieve a 25% conversion rate, outperforming many traditional launch methods. Rather than running standard webinars or free masterclasses, I focused on creating a high-impact, paid experience that dives deep into a specific piece of a larger offer. This not only attracts more committed attendees but also lays the groundwork for better engagement and sales. If you're a course creator, membership site owner, or coach, this episode is packed with actionable insights to help you create a more authentic, profitable, and connection-driven launch strategy. KEY TAKEAWAYS COVERED IN THE PODCAST Paid Workshops Attract More Committed Leads Charging for your workshop (even a small amount) helps filter for serious, engaged participants—resulting in higher-quality leads and better conversion rates than free webinars or masterclasses. Depth Creates Trust and Sales By focusing your workshop on one specific, valuable topic, you can go deep and deliver real results. This builds trust and positions your offer as the natural next step, making selling feel seamless and aligned. A Launch is an Experience, Not Just an Event Theresa emphasizes that a successful launch should feel like a guided journey for your audience. Strong community support, intentional content, and a structured experience all work together to increase connection—and conversions. If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook

In this insightful episode, I was joined by business and life guide Mel McSherry to explore the transformative potential of Human Design in the world of entrepreneurship. Together, we unpack how aligning with your unique energetic blueprint can dramatically shift how you work, make decisions, and grow your business. I also shared my personal journey as a Projector with Splenic Authority, revealing how Human Design has helped me create a business that honors my energy and intuition. Whether you're a seasoned entrepreneur or just starting out, this episode offers practical tools and fresh perspectives to help you run your business your way. KEY TAKEAWAYS COVERED IN THE PODCAST Aligning Your Business with Your Energy Increases Flow and Success Understanding your Human Design type helps you create a business model that supports your natural energy patterns—whether that means working in short bursts, waiting for invitations, or following your gut instincts. When you align with your design, work becomes less of a grind and more of a flow. Decision-Making Improves When You Honor Your Authority My experience with splenic authority highlights how powerful it is to trust your body's intuition. Whether your authority is emotional, sacral, or splenic, honoring it leads to more confident and aligned decisions in both business and life. Rest and Customization Are Not Optional—They're Strategic Traditional business hustle doesn't work for everyone. For types like Projectors, rest is not laziness—it's essential. Customizing your business strategy based on your Human Design can lead to greater sustainability, creativity, and long-term impact. If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Connect with Mel on LinkedIn or Instagram, Website Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook

In this episode of the Your Dream Business Podcast, I'm sharing how I hit my biggest revenue month ever in May!  I talk about the strategies that made it happen—like using a high-conversion launch, really narrowing down my niche, and focusing all my efforts on one top-tier product. I also dive into the value of low-cost workshops, changing up how often I launch, and seeing every move as a test to get better results. This behind-the-scenes peek gives you practical tips and mindset shifts to boost your own business game.  KEY TAKEAWAYS COVERED IN THE PODCAST Focus on One High-Quality Product: Narrowing your efforts down to one standout product can help you align all your strategies and make a bigger impact. Less is more when it comes to high-conversion results. Every Action Is a Test: Treating every launch, campaign, or strategy as an experiment can help you continuously improve and fine-tune your approach. It's all about learning and adapting! Shift Your Launch Frequency: Changing up how often you launch, and experimenting with low-cost workshops or other creative strategies, can bring fresh energy and new opportunities to your business. If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook Transcript Teresa: In May of this year, I have had my best ever revenue in my business, and in this episode today, I want to share with you the behind the scenes look at what I have been doing differently, how I have been showing up, and what has made that difference in my business. I'll be taking you through the launch strategy that is currently bringing me between 20 and 25% conversion, and that feels so much easier, as well as the three main things that I think have led to having one of the best revenues I've ever had in my business. Welcome to the Your Dream Business Podcast. I'm your host, Teresa Heath Wareing, an international bestselling author, award-winning speaker, TEDx speaker, certified coach, and the host of this number one ranked podcast. I am so excited to guide you on the journey of creating a business and life that you not only love, but one that perfectly aligns with you and the season of life that you are...

In this episode of Your Dream Business Podcast, I'm tackling the often-feared topic of sales calls with Charlie Day, a pro in the sales world and award-winning entrepreneur. We chat about how the online business landscape is changing and why sales calls are becoming more important—especially for high-ticket items. I also share my own struggles and misconceptions around sales, while Charlie drops some super helpful tips on handling objections, building real relationships, and selling with integrity. Packed with real-life examples and thought-provoking insights, this episode is perfect for coaches, course creators, and membership site owners who want to step up their sales game in today's fast-changing market.  KEY TAKEAWAYS COVERED IN THE PODCAST Sales Calls Are Crucial for High-Ticket Sales: As the online business world evolves, sales calls have become a must for selling higher-ticket items, helping you build trust and close bigger deals. Handle Objections with Confidence: Learning how to respond to objections and seeing them as an opportunity to connect with potential clients is key to mastering sales calls. Build Real Relationships: Selling isn't just about pushing a product—it's about building genuine relationships. Approach your sales calls with integrity, focus on solving problems, and focus on long-term connections, not just a quick sale. If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Connect with Charlie on Instagram, Facebook, TikTok, or LinkedIn Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook

In this episode of the Your Dream Business Podcast, I dive into why some business launches don't go as planned. I talk about what it means to go all-in during a launch, stressing how important it is to fully commit to every part of the process. I share my own experiences, talking about the importance of taking action, being bold, and learning from each launch. This episode is packed with motivation and practical tips for course creators, membership site owners, and coaches who want to level up their launch game. With a mix of personal stories and useful advice, I encourage listeners to rethink their launch strategies and push past their comfort zones for better results. KEY TAKEAWAYS COVERED IN THE PODCAST Commitment is Key: Fully committing to every step of your launch process, from planning to execution, is essential for success. Going “all out” means giving it your best shot, even when it feels challenging. Embrace Action & Learn from Every Launch: Taking action, even if things don't go perfectly, is crucial. Every launch provides valuable lessons that help you improve and grow for the next one. Step Outside Your Comfort Zone: To see bigger results, you've got to push past your usual limits. Reflect on your strategies, be brave, and take risks—this is where real growth happens. If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook Transcript What is the real reason your last launch didn't give you the results you were hoping for, and could that reason be something to do with you today? I am challenging a. Reason why people don't play all out in their launches and how it's stopping them from the success that they're really looking for. Welcome to the Your Dream Business Podcast. I'm your host, Teresa Heath Wareing, an international bestselling author, award-winning speaker, TEDx speaker, certified coach, and the host of this number one ranked podcast. I am so excited to guide you on the journey of creating a business and life that you not only love, but one that perfectly. Lines with you and the season of life that you are in. In each episode, I'll share with you easy, actionable, and insightful strategies to grow your online

In this episode of Your Dream Business Podcast, Teresa Heath-Wareing sits down with email marketing expert Jay Schwedelson for a deep dive into the tactics and tools that can supercharge your email marketing strategy. From writing irresistible subject lines to knowing the best times to hit send, Jay shares actionable tips that can immediately boost your open and click-through rates. They also explore how AI is transforming email campaigns—from smarter automations to more effective personalization. Plus, you'll learn why weekends might just be your secret email weapon. Jay also gives an inside look at his innovative Guru Conference and how he's revolutionizing the way we experience virtual summits—with humor, star power, and unforgettable value. Whether you're new to email marketing or looking to level up, this conversation is packed with expert insights you won't want to miss. KEY TAKEAWAYS COVERED IN THE PODCAST Subject lines are everything. Jay explains how great subject lines are the #1 way to increase open rates—and shares real-world examples that work. AI can make your emails smarter. From optimizing send times to refining content, AI tools are changing the way we approach email strategy. Don't underestimate weekend sends. Contrary to common myths, emails sent on Saturdays and Sundays often perform better—especially with the right audience. Automation isn't optional—it's essential. Jay breaks down how automated email flows save time, re-engage cold leads, and drive long-term results. Your CTA buttons matter more than you think. Personalized and benefit-driven call-to-actions get more clicks. Jay shares what to say (and what to avoid). Email is still king—when done right. Relevancy, frequency, and personality are key to building lasting connections through your list. If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. Connect with Jay Schwedelson on Website, Linkedin, Instagram Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram,

In this episode of Your Dream Business Podcast, host Teresa Heath-Wareing explores one of the most common (and often overlooked) questions in entrepreneurship: When is the right time to launch? Teresa dives into the strategy behind launch timing and walks you through three essential questions to ask before putting your product or service out into the world. From understanding your audience's seasonal behavior to factoring in your own personal schedule, she shares practical advice and personal stories to help you launch with confidence and clarity. You'll also discover why September and January are two of the best times of year to go live—and how to make the most of these natural momentum points. If you're planning your next launch or just want to avoid overwhelm and guesswork, this episode offers clear, actionable guidance to help you get it right. KEY TAKEAWAYS COVERED IN THE PODCAST Strategic timing sets the tone for your launch.  Teresa explains why aligning your launch with your audience's energy and attention (like in January or September) increases your chances of success. Ask the right questions before you launch. Clarifying your goals, timing, and preparation windows can reduce stress and lead to better results. Balance business with real life. Personal circumstances—like school holidays, vacations, or burnout—should be factored into your launch calendar. Advance preparation is key. Teresa emphasizes the importance of giving yourself ample lead time so you're not rushing or launching from a place of pressure. Momentum isn't just external—it's internal too. Launching at the right time also means tapping into your own energy, confidence, and readiness. If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook Transcript Have you ever wondered when is the best time to do a launch? Well, unfortunately it's not quite as easy as me giving you a date on the calendar, although. In this episode, I am gonna share with you the two months in the year that are launching sweet spots that...

In this episode of Your Dream Business Podcast, I'm joined by the brilliant Jo Simpson, a financial educator and founder of the Financial Growth Academy. Together, we dive into the essential world of business finance—breaking down key financial terms like revenue, gross profit, and net profit in a way that's practical and easy to understand. Jo shares her own candid money journey and introduces the Profit First methodology, a revolutionary approach that flips the traditional model by encouraging entrepreneurs to pay themselves first. We also explore how to turn business income into personal wealth, manage costs strategically, and plan for long-term financial success. If you're ready to take control of your numbers and build a more profitable, sustainable business, this episode is packed with insight and encouragement. KEY TAKEAWAYS COVERED IN THE PODCAST Knowing your numbers builds business confidence. – Understanding financial terms like revenue, gross profit, and net profit is essential for making smart business decisions. Profit First helps you pay yourself first. – Jo explains how this method ensures your business supports your life—not the other way around. Strategic expense management protects your bottom line. – Learn how to manage business costs wisely and plan for growth with retained profit. Personal wealth starts with business discipline. – Discover how to convert your business income into lasting personal wealth and financial freedom. Money mindset matters. – Jo opens up about the emotional impact of finances and how reframing your approach can empower better choices. If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. Connect with Jo on Website, Instagram Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or

In this episode of the Your Dream Business Podcast, I share the three powerful secrets behind successful multi-million pound launches—especially for course creators, membership owners, and coaches. Drawing from my own experience and client results. I break down the essential elements that turn a good launch into a great one. From creating high-value pre-launch content to designing engaging experiences and building an irresistible offer ecosystem, this episode gives you a blueprint to elevate your next launch. Also, I highlight the importance of continuous audience growth and staying agile in a fast-changing digital world. If you're planning a launch—or want to improve your results—this episode is packed with practical wisdom you can apply right away. KEY TAKEAWAYS COVERED IN THE PODCAST Pre-launch content builds trust before you sell. - Warming up your audience with value-packed content sets the stage for a smooth, high-converting launch. Engaging launch experiences drive conversion. - It's not just what you offer—it's how you deliver it. Live elements, challenges, and interactive content keep people excited and committed. Offer ecosystems outperform one-off sales. - A well-designed product suite allows customers to go deeper with you and increases your revenue potential long-term. If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook Transcript If you are selling a course, your membership, a coaching program, anything online, then this episode is a must. Also, if you know anybody else who's doing that, then make sure you go and send them this episode. 'cause today I am sharing the three secrets of multimillion pound launches so that you can improve your next launch. Hello and welcome to Your Dream Business podcast. If you are a course creator, membership owner, or a coach, then you are exactly where you need to be. I'm Teresa Heath-Wareing. I am the host of this podcast. We are on episode 408. There is a ton of episodes to go back on. If you are new welcome. If you are a regular listener, then I appreciate you greatly and hopefully if you are a newbie, you'll turn into a regular listener. Before I get started with today's episode, I would...