Social Media Marketing Made Simple Podcast

In this episode of the Your Dream Business Podcast, I share the three powerful secrets behind successful multi-million pound launches—especially for course creators, membership owners, and coaches. Drawing from my own experience and client results. I break down the essential elements that turn a good launch into a great one. From creating high-value pre-launch content to designing engaging experiences and building an irresistible offer ecosystem, this episode gives you a blueprint to elevate your next launch. Also, I highlight the importance of continuous audience growth and staying agile in a fast-changing digital world. If you're planning a launch—or want to improve your results—this episode is packed with practical wisdom you can apply right away. KEY TAKEAWAYS COVERED IN THE PODCAST Pre-launch content builds trust before you sell. - Warming up your audience with value-packed content sets the stage for a smooth, high-converting launch. Engaging launch experiences drive conversion. - It's not just what you offer—it's how you deliver it. Live elements, challenges, and interactive content keep people excited and committed. Offer ecosystems outperform one-off sales. - A well-designed product suite allows customers to go deeper with you and increases your revenue potential long-term. If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook Transcript If you are selling a course, your membership, a coaching program, anything online, then this episode is a must. Also, if you know anybody else who's doing that, then make sure you go and send them this episode. 'cause today I am sharing the three secrets of multimillion pound launches so that you can improve your next launch. Hello and welcome to Your Dream Business podcast. If you are a course creator, membership owner, or a coach, then you are exactly where you need to be. I'm Teresa Heath-Wareing. I am the host of this podcast. We are on episode 408. There is a ton of episodes to go back on. If you are new welcome. If you are a regular listener, then I appreciate you greatly and hopefully if you are a newbie, you'll turn into a regular listener. Before I get started with today's episode, I would...

In this episode of Your Dream Business Podcast, I'm joined by the amazing Claire Thorpe, a somatic practitioner, yoga teacher, and embodiment coach. We explore the powerful connection between body awareness and business success. We talk about how somatic coaching can help you strengthen your nervous system, make clearer decisions, and grow your business from the inside out. If you've ever felt like mindset work and strategy aren't quite enough, this conversation offers a fresh perspective on why tuning into your body can be the missing link. Clair shares her own journey, and we dive into practical ways to bring somatic practices into your daily routine. Whether you're new to this or already curious about embodiment work, this episode is full of insights you won't want to miss. KEY TAKEAWAYS COVERED IN THE PODCAST Somatic awareness is a powerful tool for business growth. -Tuning into your body helps you make clearer, more grounded decisions beyond just mindset and strategy. The nervous system plays a big role in your business clarity and confidence. - Strengthening it through somatic practices can reduce stress and improve focus. Integrating embodiment techniques can unlock new levels of creativity and leadership. - It's about connecting mind and body to lead your business in a more aligned and authentic way. If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Connect with Claire on Website, LinkedIn, Instagram  Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook

In this episode of Your Dream Business Podcast, I'm talking about how important your webinar's topic and title are when it comes to getting people to sign up and actually show up. After looking at hundreds of webinars from different industries, I've pulled together seven key things that can help make your title more appealing and effective. I'll walk you through how to craft titles that are clear, believable, powerful, and emotionally engaging — plus how to handle common objections and strike the right balance between being inspiring and realistic. If you're a course creator, membership site owner, or coach, this episode is packed with tips to help you get more people interested in your webinars. KEY TAKEAWAYS COVERED IN THE PODCAST Your title can make or break your webinar. - A strong, well-thought-out title is one of the biggest factors in getting people to notice, sign up, and actually attend your webinar. Specificity and emotion matter. - Titles that clearly state what someone will learn or gain—and that tap into their emotions—are far more effective than vague or generic ones. Balancing aspiration with realism builds trust. - A great title should inspire your audience with what's possible while still sounding believable and grounded, so it feels achievable and worth their time. If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook Transcript There are so many steps to creating a successful webinar. The perfect slides, engaging, delivery, seamless tech, the compelling offer that it's easy to overlook, the single most critical element. Your webinar, topic and title, what seems like just another chat box on your webinar to do list is actually one of the most important aspects. In fact, you could nail every other aspect of the webinar perfectly. But if your title doesn't instantly grab attention, create urgent desire to attend, you can find your signup, stagnating, and your show up rate low. In today's episode, I'm revealing the science behind selecting the webinar topic and crafting titles that not only get people to register, but actually show up live. After

In this episode of the Your Dream Business Podcast, I had a great chat with thought leader Sara Connell. We talked about what it really means to be a thought leader these days, and how being authentic and thinking outside the box are key. Sara busts the myth that everything's already been said, and encourages people to lead with their own voice and ideas. We also got into why being visible matters now more than ever, touching on things like the “trust recession” and Google's “zero moment of truth.” She shared super practical tips on how to stand out—even in crowded spaces—and make sure your audience is actually paying attention. Plus, we talked about writing books, and Sara gave some smart frameworks to make the process less overwhelming. If you're a coach, course creator, or membership owner wanting to boost your influence, this episode is full of helpful insights. KEY TAKEAWAYS COVERED IN THE PODCAST Your voice is still needed—even in a crowded space. Sara debunks the idea that everything's already been said. She encourages you to lead with your own thoughts and trust that your unique perspective can make an impact. Visibility builds trust—if done right –We explored how being seen isn't just about showing up, but about showing up with intention. Concepts like the “trust recession” and Google's “zero moment of truth” show why strategic visibility matters more than ever. Writing a book doesn't have to be overwhelming – Sara shares simple frameworks to help you structure and write a book efficiently, turning what feels like a massive project into a doable, powerful tool for influence. If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Connect with Sara on Instagram, Facebook, Youtube, Website Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or

In this episode of the Your Dream Business Podcast, I talk about the big mistakes a lot of business owners make during their webinars that end up hurting their sales and costing them money. Based on my own experience with marketing and running webinars, I highlight three common slip-ups: treating webinars like free lessons, not showing your expertise clearly, and rushing through the part where you actually sell. I also break down how to set up a webinar that really works—like using case studies, setting the right tone, and confidently sharing your offer. If you're a course creator, membership site owner, or coach looking to make your webinars more effective and boost your results, this episode is definitely worth a listen. KEY TAKEAWAYS COVERED IN THE PODCAST Webinars aren't a free workshop—balance teaching with teasing – Give just enough helpful content to demonstrate value and spark “aha” moments, but leave room for curiosity so attendees still want the paid offer. Show your authority all the way through –Sprinkle in short case studies, quick wins, and personal proof as you teach; this builds trust and positions you as the obvious guide before you even reach the pitch. Slow down and sell with a clear structure –Warm‑up → story → offer → next steps. Move through each phase confidently, repeat the benefits, and handle questions—don't rush the close if you want conversions. If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook

In this episode of the Your Dream Business Podcast, I chatted with Hannah Isted from HI Communications all about why being consistent with your marketing really matters. We compared it to gardening—if you put in regular time and care, you'll see long-term growth. Hannah, who created the 'Best 90 Days Ever' marketing program, shared how to break your marketing into smaller, doable steps so it doesn't feel so overwhelming. We also talked about the value of keeping things simple, doing things over and over, and making marketing part of your everyday routine. If you run a course, membership, or coaching business, there's lots of helpful stuff in here for staying visible and on top of your marketing game. KEY TAKEAWAYS COVERED IN THE PODCAST Consistency builds momentum – Just like gardening, regular and steady marketing efforts lead to long-term results, even if progress feels slow at first. Keep it simple and doable – Breaking your marketing into small, manageable tasks helps you stay consistent without getting overwhelmed. Repetition works – Repeating your message and showing up daily helps keep you top of mind for your audience, which is crucial for growth If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Connect with Hannah Isted on Instagram, Website Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook Transcript Teresa: As membership owners, course creators and coaches, we know that we need to market our business. If we are not visible, if people don't know we exist, they are never going to be able to buy from us. So that saying, if you build it, they will come just straight up is not true. Also, I like to liken marketing to gardening. You know, I'm a big fan, but when we garden, we have to get all the things we need to give that plant the most success it can have. We need to water it. We need to plant it in the right things. We need to give it the feed. We need...

In this episode of the Your Dream Business Podcast, I talked about the idea of an “offer ecosystem” and how things like downsells, order bumps, and upsells can help you make more money from each customer. I shared what I've learned from my own experience and from the Kajabi conference, giving real tips on how to add these to your main products. I also explained what bonuses, upsells, downsells, and cross-sells are, why they matter, and how you can use them in a simple, practical way to boost your offers and get better results. KEY TAKEAWAYS COVERED IN THE PODCAST Small Add-Ons Can Make a Big Impact – Using upsells, downsells, and order bumps can significantly increase how much each customer spends, without needing more traffic. Bundle Strategically – Pairing bonuses and related products with your main offer can boost value and help customers say “yes” faster. Keep It Simple and Aligned – Every extra offer should support your core product, not distract from it—clarity and relevance are key to making it all work. If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook Transcript Did you know that someone who offers a down sale increases their average customer spend by $35? Or if you have an order bump, you can increase your average customer spend by $40. But what is a down sale, an order bump, an upsell across sale, and how do they all fit together with your core products so that they're not fighting with them? In today's episode, I'm sharing with you my offer ecosystem that tells you exactly how to add bonuses and upsells and down sells that fit and compliment your core offer. So if you are ready to make more money with your offers, then grab your notebook and pen because you are going to want to make notes. Welcome to the Your Dream Business Podcast. I'm your host, Teresa Heath Wareing an international bestselling author, award-winning speaker, TEDx speaker, certified coach, and the host of this number one ranked podcast. [00:01:00] I am so excited to guide you on the journey of creating a business and life that you not only love, but one that perfectly aligns with you. Season of life that you are in. In each episode, I'll share with you easy, actionable, and

In this episode of Your Dream Business Podcast, I chatted with my amazing friend and AI expert Jen Lehner. We got into some super practical tips on how to make AI sound more like you, which tools are worth using, and how to train AI to save time and boost your creativity. Jen shared smart ways to personalise AI tools, stay organised, and use AI to create content and run your business more smoothly. If you're looking to bring AI into your business in a useful, doable way, this episode is packed with helpful advice.   KEY TAKEAWAYS COVERED IN THE PODCAST Train AI to Reflect Your Voice – Jen shares how you can guide AI to sound more like you by feeding it the right examples and prompts, making your content feel more personal and on-brand. Use the Right Tools for the Job – Not all AI tools are created equal. Jen highlights which ones are worth your time and how to use them effectively in your business workflow. Stay Organized to Maximize AI Efficiency – A little structure goes a long way. Keeping your prompts, brand voice, and content templates organized helps you get better results and saves time in the long run. If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Connect with Jen Lehner on Website, AI Resource Hub, Facebook, Instagram, Linkedin, Threads Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or

For the 400th episode of the Your Dream Business Podcast, we did something a bit different—my good friend Biz Paul flipped the script and interviewed me! We talked all about what it's really been like to keep this podcast going for 400 episodes, the ups and downs of running a business, and how getting sober has completely changed both my personal and professional life. It was an open and honest chat where I shared how my business has evolved, why showing up consistently matters, and how I've found happiness in unexpected places—like gardening! This episode gives you a real behind-the-scenes look at my journey and celebrates how far things have come. KEY TAKEAWAYS COVERED IN THE PODCAST Consistency is Key - Showing up regularly—whether it's through podcasting, business, or personal growth—can lead to powerful, long-term impact. It's not about perfection; it's about persistence. Personal Growth Fuels Business Growth - Getting sober brought clarity, focus, and balance, which directly influenced how you show up as a business owner and a leader. Embracing Change Opens New Doors - Whether it's evolving your business or discovering joy in something new like gardening, being open to change can bring unexpected fulfillment and fresh energy. If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Connect with Biz Paul on LinkedIn, YouTube Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook

In this episode of the Your Dream Business Podcast, I chat with Lisa Johnson—global business strategist and Sunday Times bestselling author. Lisa opens up about how she bounced back from online hate and went on to have multi-million dollar launches. We talk about how every business journey is different and why cookie-cutter strategies don't really work. We also get into the real stuff—like dealing with trolls, what it's really like to run a successful business, and how the online space is constantly changing. Lisa shares tips on growing your email list, running affiliate launches, and how her idea of success has shifted over time. If you're a coach, course creator, or membership site owner looking to grow, this episode is packed with honest advice and practical strategies. KEY TAKEAWAYS COVERED IN THE PODCAST Your path is your own – There's no one-size-fits-all formula for success. Lisa's journey proves that doing things your own way can lead to massive results. Resilience is key – Facing online backlash didn't stop Lisa—it fueled her growth. Learning to handle criticism is part of building a strong, sustainable business. Strategy + honesty wins – From list-building to affiliate launches, Lisa shares real strategies that work—no fluff, just what's actually helped her scale her business. If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Connect with Lisa Johnson on Website, Instagram, Facebook Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook

In this episode of the Your Dream Business Podcast, I explore the science behind building landing pages that truly convert. I cover eight key components, including compelling headlines, strong calls-to-action, the value of social proof, and clear personal intros. Designed for course creators, membership site owners, and coaches, this episode offers practical tips to boost the performance of lead magnet pages. I also highlight timeless marketing principles that continue to deliver results. Tune in for practical advice and proven strategies to create landing pages that work. KEY TAKEAWAYS COVERED IN THE PODCAST Master the Essentials – Effective landing pages rely on eight core elements, including captivating headlines, action-driven CTAs, and trust-building social proof. Simplicity Wins – Strategic yet simple marketing principles often outperform complicated tactics and continue to deliver strong results over time. Tailor for Your Audience – Whether you're a course creator, coach, or membership owner, optimizing your lead magnet page with practical, audience-focused strategies is key to higher conversions. If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook

In this episode of Your Dream Business Podcast, I interviewed Vicki Handley, an expert in sales copywriting and founder of Quirky Copywriting. This episode dives deep into the art and science of writing compelling sales pages and emails. Vicki shares valuable insights on the differences between general copywriting and sales copy, the psychological foundations of effective sales copy, and the importance of specificity and urgency. We discussed how to identify core problems from symptoms, create compelling promises, and the nuances of evergreen versus launch-based sales strategies. Vicki emphasizes the need for ongoing testing and adjustments to improve sales efficacy. If you're an online business owner looking to boost your sales copy, this episode is packed with actionable strategies and expert advice. KEY TAKEAWAYS COVERED IN THE PODCAST Know the Difference: Understanding the distinction between general copy and sales copy is essential for creating content that converts. Psychology Matters: Leveraging psychological principles like urgency and specificity can significantly boost the effectiveness of your sales pages and emails. Test and Improve: Continuously testing and refining your copy is key to enhancing sales performance over time. If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Connect with Vicki Handley on LinkedIn, Instagram or Website, Ultimate Structure Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or

In this episode of the Your Dream Business Podcast, I talked about how to create great lead magnets that actually help grow your email list. I shared the top five dos and don'ts to keep in mind, giving practical tips that work whether you're just starting out or have been list-building for a while. I also threw in 20 creative lead magnet ideas to spark inspiration and boost your marketing game. Don't miss it if you want to make sure your lead magnets are doing their job and growing your list effectively! KEY TAKEAWAYS COVERED IN THE PODCAST Master the Basics: Follow the top five dos and don'ts to create lead magnets that attract and convert effectively. Get Creative: Explore 20 unique lead magnet ideas to keep your audience engaged and interested. Focus on Results: Ensure your lead magnets are optimized to grow your email list consistently. If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Connect with Teresa on Website, The Club, Sign up to Teresa's email list,  Instagram, LinkedIn, Facebook or Twitter

In this episode of Your Dream Business Podcast, I dived deep with Vicki Knights, a pro photographer and positive psychology expert, about the challenges business owners face with photography and personal branding. We talk about why so many people feel uncomfortable in front of the camera and how to overcome that to look authentic and confident in photos. Vicki shares some great tips on preparing for a photoshoot, feeling at ease on camera, and using photos to boost your personal brand. We also touch on why investing in professional photography matters, how your appearance impacts how your business is seen, and Vicki's unique career blending photography with visibility coaching. This one's perfect for coaches, course creators, and anyone looking to level up their personal brand. KEY TAKEAWAYS COVERED IN THE PODCAST Overcome Camera Shyness: Learn how to feel more confident and authentic in photos, so you can showcase your true self for your brand. Invest in Professional Photography: Professional photos are worth the investment because they can significantly impact how your business is perceived and help build a stronger personal brand. Leverage Photography for Visibility: Use photos strategically to enhance your personal branding and connect with your audience on a deeper level. If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Connect with Vicki on LinkedIn, Website, Instagram Connect with Teresa on Website, The Club, Sign up to Teresa's email list,  Instagram, LinkedIn, Facebook or Twitter Transcript Whether we like it or not, as business owners, we have a personal brand and part of that personal brand is showing up and showing our face. And one of the ways in which we do that is through having our photographs taken and posting images of ourselves, whether it's on our website, whether it's on social media. But why is it that so many of us hate having our photo taken and how can we get over

In this episode of the Your Dream Business Podcast, I talk about why having an onboarding sequence is key to turning new subscribers into paying customers. I walk you through a simple 4-email sequence: delivering the lead magnet, introducing yourself, offering more value, and finally, introducing your product or service. I also share my personal swipe files and examples, focusing on keeping things simple and building a personal connection. Plus, I cover the tech side of automating these emails and managing subscriber tags. This episode is great for business owners and marketers who want to improve their email onboarding process and grow their customer base.KEY TAKEAWAYS COVERED IN THE PODCASTA Simple 4-Step Email Sequence: To convert new subscribers into customers, focus on a clear, easy-to-follow email sequence—delivering the lead magnet, introducing yourself, providing extra value, and then introducing your product or service.Personal Connection is Key: Keep your emails personal and relatable to build trust and make your subscribers feel more connected to you and your brand.Automate for Efficiency: Set up automated emails and manage subscriber tags to streamline your onboarding process, saving time while nurturing relationships with new subscribers.If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEConnect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or Twitter

In this episode of Your Dream Business Podcast, I chatted with Caroline Cox from Caroline Cox Marketing, a boutique agency in Nottingham, England. With over 20 years of combined marketing experience, we got real about what marketing is (and isn't), busting the myth that it's a quick fix for business success. Caroline shares her journey—from working in marketing to launching her own business while raising a young family—and how her story mirrors mine in many ways. We talked about why long-term strategies matter more than quick wins, the challenges of personal branding, and the ups and downs of running a business while balancing family life. Packed with honest insights and useful takeaways, this episode is perfect for business owners, marketers, and anyone trying to juggle entrepreneurship and family. KEY TAKEAWAYS COVERED IN THE PODCAST Marketing is a long game – There's no overnight success. Sustainable business growth comes from consistent, long-term strategies, not quick-fix tactics. Personal branding is powerful but challenging – Standing out in the marketing industry requires authenticity, visibility, and confidence, which can feel overwhelming but is crucial for success. Balancing business and family is tough—but doable – Caroline shares how she manages entrepreneurship while raising a young family, proving that with the right mindset and strategy, you don't have to choose between the two. If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Connect with Caroline Cox on Facebook, Instagram, Website or LinkedIn  Connect with Teresa on Website, The Club, Sign up to Teresa's email list,  Instagram,

As a business owner we are constantly presenting ourselves and for those of us who can take this a step further and become a speaker it can be game changing for your business.  After 10+ years of being a speaker and attending hundreds of events I know a thing or two about speaking.  Thats why in this episode of the Your Dream Business podcast, I dive into how speaking can help you stand out as an expert and grow your business.  I share the key do's and don'ts I've learned along the way. We cover everything from understanding your audience and crafting attention-grabbing titles to using storytelling effectively and turning audience engagement into business opportunities. Whether you're a seasoned speaker wanting to improve or just starting to explore public speaking for your business, this episode is packed with practical tips to help you succeed. I also highlight the power of authenticity and why less is often more when it comes to information overload.  I also share my massive bugbear when it comes to speaking - I hope you don't do this one! KEY TAKEAWAYS COVERED IN THE PODCAST Public Speaking Builds Authority – Speaking at events positions you as an expert in your field, helping you gain credibility and attract new business opportunities. Engagement Matters More Than Information Overload – It's not about cramming in as much info as possible; it's about connecting with your audience through storytelling and delivering value they can actually absorb. A Strong Talk Can Convert Into Business Growth – With the right strategy—like an enticing title, clear messaging, and an engaging delivery—you can turn audience interest into real business opportunities. If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Connect with Teresa on Website, The Club, Sign up to Teresa's email list,  Instagram, LinkedIn, Facebook or Twitter Transcript THW - Ep 392_Final Being a speaker isn't just about standing on a...

In this episode of the Your Dream Business Podcast, I discussed content creation with Lyndsay from Jammy Digital. Focusing on the vital question of whether your content is geared towards fame or fortune, Lyndsay shares valuable insights on crafting engaging content that converts into sales. The conversation covers practical strategies for content creation, the importance of transparency, and the role of consistency in achieving business goals. Ideal for small business owners, course creators, and coaches, this episode aims to provide actionable advice to optimize your content strategy. KEY TAKEAWAYS COVERED IN THE PODCAST Fame vs. Fortune – Know Your Goal- Before creating content, decide whether you're aiming for visibility or actual sales. Content that builds a business looks different from content that just gets likes! Transparency Builds Trust - Being open and honest in your content helps attract the right audience and convert them into customers. People buy from those they trust. Consistency is Key- Success doesn't come from one viral post—it comes from showing up regularly with valuable content that aligns with your business goals. If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Connect with Lyndsay on LinkedIn, Website Connect with Teresa on Website, The Club, Sign up to Teresa's email list,  Instagram, LinkedIn, Facebook or Twitter Transcript Teresa: As small business owners, I think we are all totally accustomed to the fact that we have to create content. But I have a question to ask you, are you creating content for fame or for fortune? There are some social media accounts out there who are massive and yet when they try and sell something. They get tumbleweed. So which is it? Which content are you creating for fame or for fortune? Today's guest talks all about what she means from that point of view. She shares brilliant content ideas in terms of how to actually engage your audience

In this episode of 'Your Dream Business Podcast', I addressed the challenge of low attendee turnout at live launch events like webinars, bootcamps, or challenges. I discussed the significance of live attendance for building trust and increasing sales conversion rates. I offered actionable strategies to improve live show-up rates, including sending multiple email reminders, creating a workbook or cheat sheet, offering exclusive bonuses, promoting live Q&A sessions, and leveraging social proof from past events. Ideal for course creators, membership owners, and coaches, this episode provides valuable insights to ensure more engagement and higher turnout for your next live event. KEY TAKEAWAYS COVERED IN THE PODCAST Live Attendance Matters – Getting people to show up live helps build trust and increases your chances of making sales. A strong turnout can make a big difference in your launch success. Reminders & Engagement Boost Attendance – Sending multiple email reminders, offering a workbook or cheat sheet, and creating excitement with exclusive bonuses can encourage more people to attend. Social Proof & Live Interaction Work Wonders – Showcasing testimonials from past attendees and promoting live Q&A sessions can make your event feel more valuable, encouraging more people to join in real time. If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Connect with Teresa on Website, The Club, Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook Transcript It's super frustrating where you spend a lot of time and effort creating your launch event, like a webinar or a bootcamp or a challenge only to do the live thing and not have many people show up live. Over the last few years, I have seen a slow decline in the number of people who show up live. And yet it's more important than ever that we do get those people to show up live in order to help convert them into customers. So what if I told you there is a simple and actionable strategies that you can take to actually get people to show up live? In today's episode, I'm sharing with you five key tactics that you can use in order to increase the number of people who actually show up live to your next launch event. Hello and welcome back to another episode of the Your Dream Business Podcast. As always, I am so grateful to...

I had a fantastic chat with Julie Solomon, an industry expert with over a decade of experience! We dove deep into the world of online business, specifically how your messaging and understanding your audience are KEY to growing. Julie shared some amazing insights on how the online landscape has changed and how to adapt your strategies. She also talked about her own journey and how she helps others build their online presence. Plus, she what is working for her right now. It was a super insightful conversation – definitely worth a listen! KEY TAKEAWAYS COVERED IN THE PODCAST The Power of Messaging and Audience: Understanding your target audience and crafting compelling messages that resonate with them is crucial for online business growth. Adapting to the Evolving Online Landscape: The online world is constantly changing. It's essential to stay updated on the latest trends and adjust your strategies accordingly. Leveraging Low-Cost Strategies: Building a successful online presence doesn't always require a huge budget. There are many effective and affordable strategies available, such as the low-cost training options discussed by Julie. If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Connect with Julie on Instagram, Influencer Podcast Connect with Teresa on Website, The Club, Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook

In this episode of 'Your Dream Business Podcast,' I discussed the importance of strategically growing your audience for business success. I emphasized that simply posting on social media or having an email opt-in on your website is not enough. I also provided actionable advice on utilizing lead magnets, social media, chatbots, ads, and collaborations to effectively expand your audience. I also highlighted the significance of leveraging other people's audiences through podcasts, stages, and email swaps. Ideal for online business owners, course creators, membership owners, and coaches, this episode offers valuable strategies and tools to boost your online presence. KEY TAKEAWAYS COVERED IN THE PODCAST Posting Alone Won't Cut It – Simply showing up on social media or having an email opt-in isn't enough. You need a strategic approach to attract and retain the right audience. Leverage the Right Tools – Use lead magnets, chatbots, ads, and collaborations to actively grow your audience and engage with them in meaningful ways. Tap Into Other People's Audiences – Get in front of new people through podcasts, speaking opportunities, and email swaps to expand your reach faster. If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Connect with Teresa on Website, The Club, Sign up to Teresa's email list,  Instagram, LinkedIn, Facebook or Twitter Transcript If you've been in business for a little while, you'll know that growing your audience is one of the most important things that you can do. And in my experience, when business owners think they are trying to grow their audience, they're not really doing it as they need to be. Most business owners think. that growing their audience is just about showing up on social media and posting, when really it's so much more than that. There is a strategy that you need to employ in order to make sure that you're getting your name, your face, your business out in front of the right people. And not only that, getting them to convert onto your email list. In today's episode, I'm going to be taking you through what we really mean by growing your audience and some of the most effective strategies to get that done. Hello and welcome...

In this episode of 'Your Dream Business Podcast,' I talked with Karen Cureton, a multi-award-winning social media trainer and speaker. We tackled the common dilemmas businesses face with social media, from engaging effectively to overcoming the fear of visibility. Karen shared her journey from corporate sales to helping women in business grow their social media presence, demystifying the process with actionable strategies. Tune in for insightful tips on building relationships online, maintaining authenticity, and consistently engaging your audience for business growth. KEY TAKEAWAYS COVERED IN THE PODCAST Overcoming the Fear of Visibility: Karen shared practical tips on how to conquer the fear of being seen online and why embracing authenticity is crucial for building trust with your audience. Building Relationships Through Engagement: The importance of genuine, consistent interaction on social media was emphasized as a way to foster meaningful connections and grow your business. Simplifying Social Media Strategies: Karen broke down actionable steps to demystify social media, making it easier for businesses to create a strong online presence and maintain consistency. If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Connect with Karen Cureton on LinkedIn, Website, Facebook, Instagram Connect with Teresa on Website, The Club, Sign up to Teresa's email list,  Instagram, LinkedIn, Facebook or Twitter Transcript If you are in business, you know that social media is something that we have to do. Some of you might love it, and some of you might think it's a necessary evil, something that we have to do. And some of you might feel like you're not doing it at all, and you really should be. But you might be thinking, why do I go to all that effort of putting all those posts out when it's just...

What if everything you thought you knew about launching was wrong? When it comes to launching there are so many beliefs out there about what it takes to have a successful launch—beliefs that might be the very thing holding you back. In today's episode, I'm going to challenge some of the most common assumptions about launching and uncover what's really standing in your way. If you've ever felt stuck, overwhelmed, or unsure if you're ready to launch, this episode is for you. KEY TAKEAWAYS COVERED IN THE PODCAST Big audiences aren't a must – You don't need a massive following to successfully launch your business. Focus on building a loyal, engaged community instead. Perfection is overrated – Waiting for everything to be flawless can delay your launch. Take practical, manageable steps and launch even if things aren't 100% perfect. Keep it simple – Launching your business doesn't have to be complicated. Focus on clear, simple strategies to achieve success without overcomplicating the process. If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Join my Masterclass Connect with Teresa on Website, The Club, Sign up to Teresa's email list,  Instagram, LinkedIn, Facebook or Twitter Transcript What if everything you thought you knew about launching was wrong? There are so many beliefs out there about what it takes to have a successful launch. Beliefs that might be the very thing that's holding you back. In today's episode, we are going to challenge some of the most common assumptions about launching and uncover what's really standing in your way. If you've ever felt stuck, overwhelmed, or unsure if you're ready to launch, this episode's for you. Let's jump in. Welcome to the Your Dream Business Podcast. I'm your host, Riz Heath Waring. An international bestselling author, award winning speaker, TEDx speaker, certified coach, and the host of this number one ranked podcast. I am so excited to guide you on the journey of creating a business and life that you not...

In this episode of the Your Dream Business Podcast, the wonderful Sophie Milliken, MBE, the founder and CEO of Moja, is chatting about the importance of getting noticed through awards and writing books. Something that makes many people uncomfortable, we discuss why winning awards matter and the common mistakes to watch out for when you are nominated for an award. Sophie also talks about how writing a book can help boost your business's visibility. Plus, we share tips on how to tell if an award is legit or a scam, and how to make your submissions stand out. If you're a course creator, coach, or membership owner looking to grow your brand, this episode is full of useful advice and strategies. KEY TAKEAWAYS COVERED IN THE PODCAST The Power of Awards – Winning awards can significantly boost your business's visibility, but it's important to submit thoughtfully and avoid common mistakes like submitting for the wrong categories or ignoring the submission guidelines. Writing a Book for Business Growth – Writing a book can be an excellent way to increase your visibility and credibility, positioning you as an expert in your field while attracting new opportunities. Spotting Legitimate Awards – Not all awards are created equal. It's crucial to be able to differentiate between genuine awards that will add value to your business and those that are simply out to make money off unsuspecting participants. If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Connect with Sophie Milliken on Instagram or LinkedIn Connect with Teresa on Website, The Club, Sign up to Teresa's email list,  Instagram, LinkedIn, Facebook or Twitter Transcript Teresa: Have you ever thought about going for an award or been put up for award and didn't get it? Do you wonder whether it's worth the effort because sometimes we have to go to a fair bit of effort in terms of putting a submission in and...

In part two of my review and plan series, I provide a step-by-step guide to setting goals and creating a marketing plan for the year ahead. I'll guide you through the importance of reviewing past performance, setting SMART goals, and breaking them down into actionable steps. I also cover the significance of creating a consistent content calendar and leveraging various marketing channels to reach your target audience in 2025. KEY TAKEAWAYS COVERED IN THE PODCAST Set Clear and Achievable Goals: Define specific, measurable, achievable, relevant, and time-bound goals for the year. Create a Detailed Marketing Plan: Develop a comprehensive marketing plan that outlines your content strategy, social media plan, email marketing campaigns, and other promotional activities. Prioritize Consistency: Consistency is key to building a successful online business. Create a realistic content schedule and stick to it. If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Connect with Teresa on Website, The Club, Sign up to Teresa's email list,  Instagram, LinkedIn, Facebook or Twitter Transcript There is a reason why some of the most successful business owners in the world goal set. That reason? Because it works. Because having a direction that you are going in is so powerful. Not only does it give you something to aim for, but it also really helps to keep you focused. One of the things that business owners struggle with, and I'm sure you have too at some point, is the shiny object syndrome. It's so easy to get distracted by other things, to think, oh, that's the thing I should be doing, or that's the direction I should be going in. But when you have a clear, set path that you are heading down, and it's one that aligns with you, and it's one that you want so much, it is going to help you stay focused, stay on track, stay on goal, and keep you motivated throughout the whole year. And that's what I'm teaching you to do in today's episode of the podcast. Hello and welcome back to another episode of the Your

In this episode of the Your Dream Business Podcast, I'm having a very candid and meaningful discussion with my guest Nicky Elliott, a female entrepreneur and founder of the Wilder Collective. We delve into themes such as the personal definition of success, the influence of societal expectations, and the challenges of balancing business with motherhood. This episode highlights the importance of flexibility, changing perspectives, and the evolving concept of success, with both of us sharing personal anecdotes and practical insights for female business owners navigating similar journeys. KEY TAKEAWAYS COVERED IN THE PODCAST Redefining Success: Success isn't a one-size-fits-all concept. It's important to define it on your own terms, rather than let societal expectations dictate your path. The Importance of Flexibility: Being adaptable and open to changing perspectives is crucial for both personal and professional growth, especially when balancing business and family life. Support for Female Entrepreneurs: Sharing personal stories and experiences helps create a sense of community and provides valuable insights for women navigating the challenges of running a business while juggling other responsibilities. If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Connect with Nicky Elliott on Instagram or Website Connect with Teresa on Website, The Club, Sign up to Teresa's email list,  Instagram, LinkedIn, Facebook or Twitter Transcript Teresa: What does success mean to you and how do you define it? Have you been in the trap that I have where you've looked at someone else's version of success and measured yourself against it and then felt really rubbish because you hadn't quite hit the mark or the bar that they set and is it okay to change your mind to define success as one thing and then to change your mind to another thing and how do you get so clear on what it is that you want, that you are so bloody...

In this solo episode of 'Your Dream Business Podcast', I'm guiding you through a year-end review process to reflect on 2024 and prepare for 2025. As part one of a two-part series, I reveal the questions I use with my clients to evaluate their current year, laying the groundwork for future planning. I'm also sharing the importance of tracking sales, expenses, and marketing efforts, and learning from both successes and setbacks. PLUS there's a free workbook to assist you in this evaluative process. KEY TAKEAWAYS COVERED IN THE PODCAST Reflect on the Year: It's important to review your sales, expenses, and marketing efforts to understand what worked well and where you can improve. Both successes and setbacks offer valuable lessons. Plan for the Future: Use your reflections from 2024 to set clear goals and create a strategy for 2025. This will help guide your decisions and focus your efforts for the year ahead. Use Tools to Stay Organized: My free workbook will assist in your year-end review process, making it easier to track your progress and plan for the future. If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Connect with Teresa on Website, The Club, Sign up to Teresa's email list,  Instagram, LinkedIn, Facebook or Twitter

In this final episode of my special Channel 4 Ventures series, I interviewed Vinay Solanki, the founder of Channel 4 Ventures. He explains their role in supporting diverse businesses through media for equity investments, with a focus on fostering innovation and inclusivity. Vinay shares his personal journey and the challenges of creating opportunities for underrepresented entrepreneurs. We also discussed the importance of providing access and support to boost new products and services, especially those that address real-world challenges. It's an amazing episode full of content for entrepreneurs, start-up founders, and anyone interested in the intersection of media investment and social impact. KEY TAKEAWAYS COVERED IN THE PODCAST The Power of Media for Equity: Channel 4 Ventures uses media investments to support diverse businesses, helping them grow by providing resources and visibility to entrepreneurs who might otherwise struggle to get noticed. Fostering Inclusivity and Innovation: By focusing on underrepresented entrepreneurs, Vinay Solanki emphasises the importance of innovation that addresses real-world problems while ensuring inclusivity in the business world. Creating Opportunities for Growth: Access and support are crucial for new products and services to thrive, especially those that tackle social challenges. The right backing can help turn ideas into impactful businesses. If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Connect with Vinay Solanki on LinkedIn Connect with Teresa on Website, The Club, Sign up to Teresa's email list,  Instagram, LinkedIn, Facebook or Twitter

Grace Ubawuchi is the trailblazing founder and CEO of the award-winning cocktail brand Xin and Voltaire. Grace shares her inspiring journey of creating a disruptive offering in the food and beverage industry, leveraging her youthful fearlessness and problem-solving mindset to over come the challenges of being an underrepresented founder. Grace shares her approach to securing investment, demonstrating how persistence and creativity can open doors for entrepreneurs. It is a must-listen for any aspiring entrepreneur. KEY TAKEAWAYS COVERED IN THE PODCAST Innovative Problem-Solving in Business: Grace's journey highlights the importance of a bold, problem-solving mindset in driving innovation and disruption, particularly in traditional industries like food and beverage. Effective Investment Strategies: Grace shares valuable insights on securing investment, including her successful cold email strategies, demonstrating how persistence and creativity can open doors for entrepreneurs. Challenges Faced by Underrepresented Founders: The conversation sheds light on the unique challenges faced by underrepresented founders, emphasising the need for more inclusive support and opportunities in the business world. If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Connect with Grace Ubawuchi on Linkedin, Instagram Connect with Teresa on Website, The Club, Sign up to Teresa's email list,  Instagram, LinkedIn, Facebook or Twitter

In the third episode of the Channel 4 Ventures series, I interview Tom Adeyoola, an entrepreneur and co-founder of Extended Ventures. We discuss his journey through the creative industries and his experiences in raising investments for his startup, Metail, where he secured £25 million. Our conversation delves into the challenges underrepresented founders face in sourcing investment, the emotional nature of early-stage funding decisions, and the importance of expanding the funnel to include diverse founders. This episode is ideal for course creators, membership owners, coaches, and anyone interested in understanding the dynamics of business investments. KEY TAKEAWAYS COVERED IN THE PODCAST Challenges for Underrepresented Founders: Tom Adeyula discusses the unique struggles faced by underrepresented founders when sourcing investment and emphasizes the need for greater inclusivity in the funding process. Emotional Nature of Early-Stage Funding: The conversation highlights how emotional factors often play a role in early-stage funding decisions, shedding light on the complexities that entrepreneurs face when seeking investment. The Importance of Diversity in Business: Expanding the investment funnel to include diverse founders is key to creating more opportunities and fostering innovation in the business world. Tom emphasises the value of supporting a broader range of entrepreneurs. If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Connect with Tom on Linkedin Connect with Teresa on Website, The Club, Sign up to Teresa's email list,  Instagram, LinkedIn, Facebook or Twitter Transcript Teresa: Hello, and welcome back to this special series of the Your Dream Business podcast, where we are teaming up with Charmful Ventures I'm bringing you some phenomenal business owners [00:01:00] talking all about not only how did they create their businesses, but also what experience they've had in getting investment for their own businesses and the journey that they've gone on. Today, I am interviewing Tom. Tom is an...

In this episode, I interviewed the brilliant Sam White, founder and CEO of Stella Insurance. We discussed Sam's journey into creating a female-centric motor insurance business, her challenges as a woman in a male-dominated industry, the difficulties in raising investment, and her unique approach to resilient entrepreneurship. Sam shares her experiences of starting her first company at 24, her struggles with financial institutions, and the innovative solutions she employed, including a media for equity deal. We also talk about gender disparity in business funding and highlight the importance of supporting diverse entrepreneurs. KEY TAKEAWAYS COVERED IN THE PODCAST Resilience in the Face of Adversity: Sam White's journey highlights the importance of resilience when facing challenges in a male-dominated industry. Her ability to overcome setbacks, including struggles with financial institutions and investment, showcases how perseverance is key to entrepreneurial success. Creative Funding Solutions: Sam's use of a media-for-equity deal exemplifies innovative ways to secure funding when traditional avenues seem out of reach. This approach demonstrates the value of thinking outside the box and leveraging unconventional strategies to grow a business. Championing Diversity in Entrepreneurship: The episode sheds light on the gender disparity in business funding and emphasises the importance of supporting diverse entrepreneurs, and how empowering women in business can lead to impactful change in industries that need a fresh perspective. If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Connect with Sam White on Instagram, Linkedin Connect with Teresa on Website, The Club, Sign up to Teresa's email list,  Instagram, LinkedIn, Facebook or Twitter Transcript Teresa:Hello and welcome back to the Dream Business Podcast. This is episode 378, but it is number two in this special series that I'm doing with Channel 4 Ventures. [00:01:00] The first...

In this exclusive series I interview five distinguished entrepreneurs, courtesy of Channel 4 Ventures, starting with the incredible Nikki Wicks, CEO of The Body Coach.  He shares fascinating insights on the evolution of their business, their content strategies, the shift to mobile app development, and the challenges and opportunities in separating a personal brand from the business. Ideal for small business owners, course creators, membership owners, and coaches looking to understand the dynamics of scaling a business and attracting investment, this episode highlights the importance of investment when scaling a business. Full of practical tips and inspiring stories, you're going to love it! KEY TAKEAWAYS COVERED IN THE PODCAST The Power of Media for Equity: Investing in media can be a game-changer for scaling a business, offering both exposure and growth opportunities. Investment Demographics: A large portion of investment tends to go to well-educated white men from top universities, highlighting the need for more diversity in investment opportunities. Brand Evolution and Challenges: Nikki Wicks shares how The Body Coach evolved, focusing on content strategies, transitioning to mobile apps, and balancing personal branding with business growth. If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Connect with Nikki Wicks on Linkedin Connect with Teresa on Website, The Club, Sign up to Teresa's email list,  Instagram, LinkedIn, Facebook or Twitter Transcript Teresa: Hello and a really warm welcome back to this week's episode of the Your Dream Business Podcast. And this week I have something very special for you. You see, we're not just doing one episode like [00:01:00] normal. We're actually doing. Five, which I know sounds a bit crazy, but I have a super special podcast series that we're doing for this week only. You see some time ago, I was invited by channel four to go to their offices in London because they were having an event...

Have you considered the importance of truly understanding the transformation your customers desire in order for your business to be successful? Many business owners can miss the mark with this, resulting in ineffective marketing and lost sales which we do not want. So in this episode, I share a structured approach with seven key questions to uncover the exact transformation your customers want. Through real-life examples and actionable strategies, I explain how identifying this transformation can lead to a truly successful launch. You'll also get a FREE downloadable worksheet to help you apply these insights to your own business. KEY TAKEAWAYS COVERED IN THE PODCAST The Power of Transformation: Understanding the desired transformation of your customers is crucial for creating effective marketing messages and products. The Seven-Question Framework: Use the seven-question framework to uncover the core desires and motivations of your target audience. The Importance of Authentic Connection: By truly understanding your customers' needs and aspirations, you can build stronger relationships and drive sales. If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Connect with Teresa on Website, The Club, Sign up to Teresa's email list,  Instagram, LinkedIn, Facebook or Twitter

Have you heard of Wealth Dynamics? It's a personality profiling tool that I'm fascinated by and in this episode, I interview Osmaan Sharif, a Wealth Dynamics profiling specialist. We get right into the various profiles and how business owners can leverage their unique strengths for optimal performance. We talk about the significance of aligning business strategies with personality types to achieve greater success and even better, greater fulfillment. I also share my own journey of understanding my entrepreneurial profile. Ideal for business owners, coaches, and entrepreneurs looking to align their business strategies with their inherent strengths, this is a fascinating episode that I know you are going to love. KEY TAKEAWAYS COVERED IN THE PODCAST Understanding Your Wealth Dynamics Profile: Recognizing your unique strengths and weaknesses can help you make informed business decisions. Aligning Business Strategies with Personality: By aligning your business strategies with your natural strengths, you can increase your chances of success. The Power of Self-Awareness: Self-awareness is crucial for personal and professional growth. By understanding your Wealth Dynamics profile, you can develop a deeper understanding of yourself and your motivations. If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Connect with Osmaan Sharif on Website, LinkedIn, Instagram Connect with Teresa on Website, The Club,Sign up to Teresa's email list,  Instagram, LinkedIn, Facebook or Twitter

If you are selling online, this episode is a must-listen. I see so many business owners struggle with this and it is literally critical to growth. This episode is all about the importance of social proof, particularly testimonials. Online businesses, course creators, membership owners, and coaches, listen up... In this episode I'm sharing how testimonials, case studies, and 'wins' can really boost buyer confidence and drive sales. I also share detailed strategies for how to collect and effectively use the testimonials you gather.  KEY TAKEAWAYS COVERED IN THE PODCAST The Power of Testimonials: Testimonials can significantly boost buyer confidence and drive sales for online businesses. The Importance of Authenticity: Testimonials should highlight genuine transformations and results to build credibility and trust. Strategic Testimonial Collection: Make testimonial collection a regular practice and organize them for easy access and effective use in marketing materials. If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Connect with Teresa on Website, The Club, Sign up to Teresa's email list,  Instagram, LinkedIn, Facebook or Twitter Transcript When buying online, how often do you go and look at the reviews? It's been proven that a product on Amazon with lots of reviews will sell better than the same product with less reviews. We need social proof. We need people to confirm that the thing we want to buy is going to be okay, that when we spend our money we're not taking a massive risk, and social proof and testimonials and case studies do that. They help us have the confidence to make that buying decision, which is why having testimonials, having case studies, and having wins in your marketing is so, so very important. But how do you collect testimonials? What do you ask them for? And where do you put them? That is what we're covering in today's episode of the podcast. And this episode should be one that every business owner should listen to.[00:01:00] An international bestselling author, award winning speaker, TEDx speaker, certified coach, and the host of this number one ranked podcast. I am so excited to guide you on the...

If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Connect with Nicki Krawczyk on her website and Instagram Connect with Teresa on Website, The Club, Sign up to Teresa's email list,  Instagram, LinkedIn, Facebook or Twitter

In this episode of Your Dream Business Podcast, I delve into the critical components for successfully launching online events such as webinars, bootcamps, or courses. Drawing from personal experiences and real data, I discuss setting realistic expectations, the importance of pre-launch and launch phases, and how to create engaging content that transitions into real sales. I discuss the significance of audience warmth, payment options, cart open/close strategies, and effective email marketing. And critically the importance of continually tweaking and tracking to perfect your launch strategies. KEY TAKEAWAYS COVERED IN THE PODCAST Set Realistic Expectations: Understand that launching an online event requires time, effort, and strategic planning. Leverage the Power of Pre-Launch: Build anticipation and excitement for your event through a well-executed pre-launch campaign. Optimise Your Launch Strategy: Employ effective strategies for cart open/close times, bonuses, and email marketing to maximize conversions. If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Ep 368 (Launch Reality Check: Understanding and Setting Realistic Expectations) Ep 364 (Has the online course bubble burst? How to adapt to the future of selling knowledge based content.) Connect with Teresa on Website, The Club, Sign up to Teresa's email list,  Instagram, LinkedIn, Facebook or Twitter Transcript When it comes to launching online, there are so many moving parts. How do you know which of those parts are important to help you get more people to sign up, join the actual webinar or bootcamp or whatever it is that you're doing, and then actually buy? Which of those things are really useful? Which of them are nice to have? And what is working right now when it comes to launching? That is what you're going to discover in today's episode as I take you through all of the various things that can make a

In this episode, I talk with April Martini about the distinctions between personal brands and personas. We explore the significance of business owners showing up authentically, and April shares her four-point framework for developing a personal brand. We discuss managing these elements to develop an effective and authentic personal brand that really reflects who you are.  KEY TAKEAWAYS COVERED IN THE PODCAST Authenticity is Key: Building a strong personal brand requires authentic connection. Avoid creating a persona that doesn't reflect your true self. The Four Key Points of Personal Branding: Consider the characteristics, appearance, behaviours, and actions that contribute to your personal brand. Evaluate Your Behaviors: Reflect on your current behaviours and identify areas where you can align them more closely with your desired brand image. If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Connect with April on Website, Linkedin, Linkedin, Email april@forthright-people.com  Connect with Teresa on Website, The Club, Sign up to Teresa's email list,  Instagram, LinkedIn, Facebook or Twitter Transcript Teresa: Do you have a personal brand or do you have a persona of someone else's personal brand? And what actually is the difference and how would you know? Well, in this week's episode, I am talking to the very lovely April Martin and she is going to explain to us what A personal brand is, and what the difference between a persona and a personal brand. She also has four things that she takes us through that really...

In this episode, I'm diving into the world of webinars and breaking down why they're such a game-changer for launching and marketing online businesses. I'm busting some common myths and sharing super helpful strategies for crafting killer sales webinars. We'll cover everything from pre-launch content, to the live session format, and the sales follow-up, giving you a solid roadmap for success. Plus, I'll chat about the unexpected perks of live webinars—like building personal connections and showcasing your expertise on the spot—that will allow you to really enjoy your online launch. If you're looking for practical tips on how to engage potential customers and boost your webinar turnout, regardless of list size, this is for you! KEY TAKEAWAYS COVERED IN THE PODCAST Webinars as a powerful marketing tool: Generating leads, building relationships, and driving sales for online businesses. Compelling webinars require careful planning: From choosing a topic to delivering a captivating presentation, there are several key steps to make sure your webinar is a success. Live webinars offer unique benefits: The differences between live webinars and pre-recorded content are plentiful, with benefits such as real-time interaction with your audience, building community connections and demonstrating expertise. If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Ep 368 Connect with Teresa on Website, The Club, Sign up to Teresa's email list,  Instagram, LinkedIn, Facebook or Twitter Transcript Have webinars had their day? Do they even still work? And maybe you've tried it and thought this didn't work for you. I'm here to dispel the myths around webinars and explain why they are still very effective and why they are a powerful thing to use in your business. In this episode, I share some common mistakes that people make and what to do instead. And I also share with you my launch framework and I break down. What a successful webinar includes. So if you have something to sell online, then webinars could be your secret weapon to your next biggest ever launch.

In this episode we explore the inspiring journey of Georgia Williams, the professional singer and content creator who rose to fame on the BBC's The Voice. Georgia shares her experiences of overcoming public scrutiny and severe online trolling, her tools for building resilience and how she has built an awesome career. We get into strategies for balancing professionalism and personality on social media, including the benefits of content batching and leveraging of personal passions.  In my opinion there are some real insights for anyone looking to build confidence and create authentic, engaging content online. KEY TAKEAWAYS COVERED IN THE PODCAST Overcoming Online Toxicity: Georgia's experience navigating public scrutiny and online trolling highlights the importance of resilience and self-care in the digital age. Balancing Professionalism and Personality: Striking the right balance between showcasing your professional skills and sharing your personal story is essential for authentic online content. Leveraging Content Batching: Georgia's use of content batching demonstrates how planning and scheduling content can save time and ensure consistency. If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Connect with Georgia on Website, Instagram, LinkedIn, Facebook, TikTok, Threads Spotify Freebies about create content with more confidence and how to batch Connect with Teresa on Website, The Club, Sign up to Teresa's email list,  Instagram

I'm spilling the beans on product launches – the good, the bad, and the ugly. Drawing from real-life examples, I discuss common misconceptions about product launches and outline realistic expectations for success, breaking down the numbers and letting you know what to expect when you hit that launch button. I also highlight factors that can influence your launch and share tips on how to make it a success, even if it's not a blockbuster. Tune in to learn the truth about product launches and how you can set realistic goals for your online business! KEY TAKEAWAYS COVERED IN THE PODCAST Realistic Expectations: Avoid unrealistic expectations about launch success. Focus on incremental improvements and celebrate small wins. Understand Conversion Rates: Be aware of typical sign-up, show-up, and purchase rates to manage expectations and measure success effectively. Consider Influencing Factors: Recognize that factors like audience size, engagement level, advertising, and pricing strategies can significantly impact launch outcomes. If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Denise Duffield-Thomas debrief Connect with Teresa on Website, The Club, Sign up to Teresa's email list,  Instagram, LinkedIn, Facebook or Twitter Transcript Have you ever done a launch and felt really disappointed in the results that you got? And when you look at other people's, they look so successful and have hundreds and thousands of people buying their stuff. Well, what if you could get the details on the stats behind those launches? Actually, would they be as more amazing than yours than you think? I think you'll be surprised. In today's episode, I am going to be taking you through some real life launches and giving you the percentages that you can expect to get in your launch and that others have got in theirs. I'll be sharing with you what numbers you need to track, what is realistic when it comes to those numbers and what things will affect the results of your launches and your sales. If you have an online product that you want to launch, this episode is not to be...

In this episode I interview behavioral economist Melina Palmer. We chat about how behavioral economics can enhance sales strategies using techniques like price anchoring and framing. The episode also tackles ethical considerations and the psychological principles behind decision-making. Melina shares actionable insights to help course creators, membership owners, and coaches improve their business communication and ultimately boost sales. KEY TAKEAWAYS COVERED IN THE PODCAST How behavioral economics can significantly impact sales: Understanding the psychological factors that influence decision-making can help businesses tailor their sales strategies for maximum effectiveness. Why price anchoring and framing are powerful techniques: By strategically presenting prices or options, businesses can influence customer perceptions and increase sales. Why ethical considerations are essential: It's crucial to use behavioral economics ethically and transparently to build trust with customers and avoid manipulation. If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Connect with Melina on www.thebrainybusiness.com, LinkedIn (Melina), LinkedIn (The Brainy Business), Twitter , YouTube, Instagram, Facebook  Connect with Teresa on Website, The Club, Sign up to Teresa's email list,  Instagram, LinkedIn,

In this episode, I delve into the often-dreaded topic of rejection, particularly as it affects women entrepreneurs. I interviewed Alice Draper, founder and chief strategist at Hustle Writers, who shared valuable insights into why rejection feels so daunting and how women are often socially conditioned to avoid it. We discussed strategies for building resilience to rejection and provided practical tips for crafting effective pitches to increase visibility. We also shared personal stories of rejection to emphasize that it's a common experience, even for seasoned professionals. Join the conversation to learn how overcoming the fear of rejection can open doors to business success. KEY TAKEAWAYS COVERED IN THE PODCAST Rejection is a universal experience: Even successful entrepreneurs face rejection. Embracing it as a natural part of the journey is crucial for resilience and growth. Build rejection resilience: Develop strategies to cope with rejection, such as reframing negative thoughts, practicing self-compassion, and seeking support from a community of like-minded entrepreneurs. Craft compelling pitches: Learn how to craft effective pitches that highlight your unique value proposition and resonate with your target audience. If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Connect with Alice on https://hustlingwriters.com/template , Podcast Connect with Teresa on Website, The Club, Sign up to Teresa's email list,  Instagram, LinkedIn, Facebook or Twitter Transcript Teresa: In today's episode of the podcast, we are talking about rejection. Now, I know it's something that you don't want in your life. And in fact, as humans, we avoid it at all costs. But today's guest Alice shares with us some insight as to why that's the case. And also, If you are a...

In today's episode I chatted with chatbot expert Mel about the ease and accessibility of setting up chat funnels on Instagram and Facebook for small businesses. Mel shares valuable hacks, tips, and strategies for improving engagement, building email lists, and integrating chat funnels into your marketing plan.  The discussion emphasizes the affordability and low barrier to entry for businesses of any size and highlights the importance of personalizing customer journeys via DMs. Tune in to learn how chatbots can enhance your online presence and convert followers into leads. KEY TAKEAWAYS COVERED IN THE PODCAST Chatbots are accessible and affordable: Small businesses can easily implement chatbots on platforms like Instagram and Facebook to automate interactions and save time. Chatbots can improve engagement: By providing instant responses and personalized recommendations, chatbots can enhance customer engagement and build relationships. Chatbots can drive conversions: Integrating chatbots into your marketing strategy can help generate leads, capture email addresses, and ultimately drive sales. If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Connect with Mel on Website, Instagram, Facebook, Linkedin, Email: mel@sociallysound.co.uk Connect with Teresa on Website, The Club, Sign up to Teresa's email list,  Instagram, LinkedIn, Facebook or Twitter Transcript Teresa: If you've ever seen any of the big names in the online industry using chatbots, you know, where they post something and say, comment this or DM me this, and you...

Is there still money to be made from selling online courses? A while ago, online business expert Pat Flynn argued that online courses are in decline due to oversaturation, low completion rates, and the availability of free information online. He's not wrong but in this episode of the podcast I offer my own insights on the future of online courses and strategies for course creators, membership owners, and coaches to adapt to the many changes that are happening in the online business space. KEY TAKEAWAYS COVERED IN THE PODCAST The Evolving Landscape: The online course market is becoming increasingly competitive, with more creators and free resources available. Focus on Engagement and Accountability: To stand out, course creators must prioritize engagement and accountability to motivate learners and drive results. Explore Alternative Models: Consider live courses, workshops, and membership models as complementary or alternative approaches to traditional online courses. If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Connect with Teresa on Website, The Club, Sign up to Teresa's email list,  Instagram, LinkedIn, Facebook or Twitter Transcript Are online courses dead? They are oversaturated. People aren't completing them and sales are low. And let's face it, you can get free information anywhere on the internet. And with AI, do we really need to buy another online course? And if you're a course creator, Is it even still a viable business? Today, I discuss all of these things. Pat Flynn did a YouTube video a few months back that talked about why he is stopping selling knowledge based things. And I am going to unpack the things that he said and also give you my opinion on what I think about what he said. Do I think horses are dead or do I think there are some things that we can do to help combat some of the really valid points that he shared? Whether you're a course creator, membership owner, or a coach, this is going to give you a really valuable insight to the online industry and what is happening right now. And some of the things that you can do to help ensure that you maximize your sales and create products...

Can AI really help you grow your business? And can it ever really be used with integrity so that the output sounds like you and feels authentic? These are some of the big questions I ask my latest podcast guest Michelle Thames. She's a marketing expert and knows all there is to know about AI. In this brand new episode she shares her top tips for saving time and money with AI whilst maintaining a human touch. KEY TAKEAWAYS COVERED IN THE PODCAST AI is a valuable tool for marketers: AI can automate tasks, analyze data, and personalize content, saving time and resources. AI can enhance, not replace, human creativity: While AI can generate content, human input is essential for ensuring authenticity and relevance. Ethical considerations are crucial: Businesses must address privacy concerns, bias, and transparency when using AI in marketing. If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Connect with Michelle on Instagram, Facebook Connect with Teresa on Website, The Club, Sign up to Teresa's email list,  Instagram, LinkedIn, Facebook or Twitter Transcript

In this episode I share five essential steps to grow a successful multi six-figure online business. With over 10 years of experience helping businesses scale, I'm able to share the 5 key steps that all these businesses have taken to achieve their financial goals (and beyond!) I'll bring in elements of my personal journey and adjustments I'm currently making in my business which will hopefully give you inspiration for your own. Listen now to start implementing the 5 step formula you need to take your online business to the next level. KEY TAKEAWAYS COVERED IN THE PODCAST Demonstrate Expertise: Establish yourself as an authority in your niche by creating high-quality, long-form content. Build Visibility: Utilize strategic outreach, social media, and networking to increase your visibility and reach your target audience. Nurture Your Email List: Build a strong email list and nurture relationships with your subscribers to drive conversions. Craft a Compelling Offer: Create a valuable and irresistible offer that addresses your target audience's needs and desires. Master Launch Strategies: Develop effective launch strategies to maximize sales and generate buzz around your products or services. If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE September 2024 Masterclass Long-Form Content: Your Secret Weapon to grow your business How to become more visible and grow your audience Connect with Teresa on Website, The Club, Sign up to Teresa's email list,  Instagram, LinkedIn, Facebook or Twitter Transcript If you are looking to grow your online business, then this episode is for you. If you are a course creator, a membership owner, or a coach, and you have an online business, then I am going to be sharing with you the...

This episode is an insightful discussion of me and my very lovely guest Hollie Whittles, an award-winning TEDx speaker and director of two digital companies. The conversation explores the impacts of AI on businesses, highlighting practical applications that can save time and money, and provides examples and guidance on how business owners can effectively integrate AI into their operations.  We also touch on the ethical considerations and potential biases associated with AI use. Hollie shares her personal career journey from talent management to leading her own companies, and her ongoing voluntary work promoting digital skills and entrepreneurship in schools and small businesses. KEY TAKEAWAYS COVERED IN THE PODCAST AI is a valuable tool for businesses: AI can automate tasks, improve efficiency, and provide valuable insights, leading to cost savings and increased productivity. Ethical considerations are crucial: As businesses adopt AI, it's essential to address ethical concerns such as bias, privacy, and transparency. AI is accessible and adaptable: There are numerous AI tools and platforms available to businesses of all sizes, making it easier than ever to integrate AI into operations. If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Connect with Hollie on Linkedin, Website Connect with Teresa on Website, The Club, Sign up to Teresa's email list,  Instagram, LinkedIn, Facebook or Twitter Transcript Teresa: AI is everywhere, but what does it really mean for our businesses and can it really save us time and money? And is there anything that we should be looking out for and steering clear of? That is what I'm discussing today with my guest, Hollie Whittles. Hello and welcome to this week's episode of the Your Dream Business Podcast, and thank you so much for joining me. Honestly, I appreciate you taking your time...

This episode is an insightful discussion of me and my very lovely guest Hollie Whittles, an award-winning TEDx speaker and director of two digital companies. The conversation explores the impacts of AI on businesses, highlighting practical applications that can save time and money, and provides examples and guidance on how business owners can effectively integrate AI into their operations.  We also touch on the ethical considerations and potential biases associated with AI use. Hollie shares her personal career journey from talent management to leading her own companies, and her ongoing voluntary work promoting digital skills and entrepreneurship in schools and small businesses. KEY TAKEAWAYS COVERED IN THE PODCAST AI is a valuable tool for businesses: AI can automate tasks, improve efficiency, and provide valuable insights, leading to cost savings and increased productivity. Ethical considerations are crucial: As businesses adopt AI, it's essential to address ethical concerns such as bias, privacy, and transparency. AI is accessible and adaptable: There are numerous AI tools and platforms available to businesses of all sizes, making it easier than ever to integrate AI into operations. If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Connect with Hollie on Linkedin, Website Connect with Teresa on Website, The Club, Sign up to Teresa's email list,  Instagram, LinkedIn, Facebook or Twitter Transcript Teresa: AI is everywhere, but what does it really mean for our businesses and can it really save us time and money? And is there anything that we should be looking out for and steering clear of? That is what I'm discussing today with my guest, Hollie Whittles. Hello and welcome to this week's episode of the Your Dream Business Podcast, and thank you so much for joining me. Honestly, I appreciate you taking your time...

This episode is an insightful discussion of me and my very lovely guest Hollie Whittles, an award-winning TEDx speaker and director of two digital companies. The conversation explores the impacts of AI on businesses, highlighting practical applications that can save time and money, and provides examples and guidance on how business owners can effectively integrate AI into their operations.  We also touch on the ethical considerations and potential biases associated with AI use. Hollie shares her personal career journey from talent management to leading her own companies, and her ongoing voluntary work promoting digital skills and entrepreneurship in schools and small businesses. KEY TAKEAWAYS COVERED IN THE PODCAST AI is a valuable tool for businesses: AI can automate tasks, improve efficiency, and provide valuable insights, leading to cost savings and increased productivity. Ethical considerations are crucial: As businesses adopt AI, it's essential to address ethical concerns such as bias, privacy, and transparency. AI is accessible and adaptable: There are numerous AI tools and platforms available to businesses of all sizes, making it easier than ever to integrate AI into operations. If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Connect with Hollie on Linkedin, Website Connect with Teresa on Website, The Club, Sign up to Teresa's email list,  Instagram, LinkedIn, Facebook or Twitter Transcript Teresa: AI is everywhere, but what does it really mean for our businesses and can it really save us time and money? And is there anything that we should be looking out for and steering clear of? That is what I'm discussing today with my guest, Hollie Whittles. Hello and welcome to this week's episode of the Your Dream Business Podcast, and thank you so much for joining me. Honestly, I appreciate you taking your time...

In this episode I discuss the intrinsic value of long-form content for establishing expertise and building trust with customers. I delve into Alex Hormozi's strategic shift to long-form, unedited content and provide actionable steps for creating effective long-form content.  It includes the importance of consistently creating content that addresses customer problems, avoiding content driven by vanity metrics, and leveraging long-form content to generate short-form material. It also sets an actionable challenge for listeners to start producing their own long-form content and reinforces the necessity of this strategy for successful online businesses. KEY TAKEAWAYS COVERED IN THE PODCAST The Power of Long-Form Content: Long-form content is essential for establishing expertise, building trust, and ultimately driving conversions. It provides a deeper dive into topics, allowing you to showcase your knowledge and authority.    Shift Focus from Vanity Metrics: Instead of chasing likes, shares, and comments, focus on creating high-quality, in-depth content that genuinely helps your audience and potential customers. Prioritize value over vanity. Create a Content Ecosystem: Long-form content is the foundation for creating shorter, more digestible content formats like social media posts, blog articles, and email newsletters. This integrated approach maximizes your content's impact. If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Connect with Teresa on Website, The Club, Sign up to Teresa's email list,  Instagram, LinkedIn, Facebook or Twitter Transcript Think about the last person you bought something from. I am betting that you believed they were an expert and that you had built a level of know, like, and trust. In today's episode, I am going to be talking to you about why long form content is essential for building that know, like, and trust and showing you as an expert. I'm going to be sharing with you what Alex Hormozi had to say about long form content and why he is going all in on non edited long form specific content for his customers. And then I'm going to talk you through the three points that you need in...