Podcasts about about page

Kent Clothier - The Time is NOW! - Making Millions The Unconventional Route https://kentclothier.com/ ---- (From Kent's About Page on his website) Kent is the founder and CEO of Real Estate Worldwide, where he lead an amazing team of individuals that are focused on building disruptive systems that push the entrepreneur dream and the real estate industry forward. He is the son of an entrepreneur and thus, a serial entrepreneur by nature. Beyond that, a proud husband and father of three amazing kids. Kent has dedicated his business life and ventures towards awaking the human spirit in all of us and inspiring thousands of entrepreneurs to escape the “rat race” and create the dream lives that they've always wanted. He stand for integrity, ideas, companies and products that allow entrepreneurs to not only “learn” what it takes to live a successful live on every level, but the tools and strategies to create real change on a daily level. Kent feels as though we have a gift and it is our responsibility to share that gift with the world and insure that people respond. He stands against the nay-sayers and the dream killers. He stands against ideas, dogma, and businesses that prey on the weak minded and in cultivating a “herd mentality”. As a result, almost all of Kent's businesses involves products and services that ultimately change human behavior to encourage budding entrepreneurs to expand their vision, enhance their lives, and shake off the emotional baggage from their past. Through Real Estate Worldwide, Kent invests and builds entrepreneurial focused education products and services that empower individuals to create real businesses, active and passive income, time freedom, and lasting change. His goal is to help to “wake people up” to the real possibilities in today's amazing real estate market and beyond. In our first 10 years, REWW has been able to have a positive impact on over 20,000 entrepreneurs around the world. Their mission for the next 10 years is to impact 2 million people and to change their lives and create a “dent in the universe”.   --- SPONSORS Chili Sleep Welcome to the BEST night of sleep, EVERY night!!! Wellness isn't all about having the perfect diet or the best trainers. It's about recovering + adding to your overall health with sufficient quality sleep. Cooling in the middle of the night not only keeps you sleeping but can also up to double your deep sleep. You pay more for cooling your home in six months than you do for a chili pad or ooler that can last for a long long time! Honestly the biggest difference maker I ever made in optimizing my sleep to the MAX!   NURSE20  20%  Cube Sleep System with Chilipad® Cool Mesh™ NURSE15   15% OOLER® Sleep System with Chilipad® Cool Mesh™ Click the link below!! https://www.chilisleep.com/pages/nurse ----------- LMNT DrinkLMNT.com/DavidNurse  Popular electrolyte drinks on the market have low amounts of electrolytes and miss the mark on the “optimal ratio”. LMNT Recharge gives you more electrolytes in the ideal ratio. 1000 mgSODIUM 200 mgPOTASSIUM 60 mgMAGNESIUM WITHOUT THE DODGY STUFF What we DON'T consume is just as important as what we DO consume. No Sugar No Gluten No Fillers No Artificial Ingredients Paleo & Keto Friendly —- Assault Fitness https://www.assaultfitness.com/ At Assault Fitness we don't just manufacture machines, we create opportunities to improve life through fitness. As a team, we aim to strengthen, support, educate and inspire everyone from professional athletes to those just beginning their fitness journeys. Whether designing elite fitness equipment or encouraging educational development, we promise to always uphold and elevate the standards of life for individuals and communities across the globe.   ------- CONTINUED GROWTH Join the Breakthrough Newsletter at www.davidnurse.com Contact David for in-depth personal coaching at info@davidnurse.com MY BEST SELLING BOOK PIVOT & GO! https://www.amazon.com/Pivot-Go-Blueprint-Redefine-Achieve/dp/1645431118 My PERSONAL DEVELOPMENT BREAKTHROUGH COACHING TEAM https://david-nurse-inc.mykajabi.com/be-the-breakthrough   ————-

In this episode, I give you an insider’s glimpse into the world of my Optimizer coaching & mentorship program and what we call the ‘Hot Seat.’ What you’ll hear today is a recording of an actual live session with an Optimizer student where on the Hot Seat we tackle various questions about career transitions, productivity, workflows, networking, burnout, habit formation, resumes and websites, and any number of other work or life challenges that students bring to the table as they navigate their own path towards success. In the following hot seat session, community member Jonathan Hodges wants to workshop his About Page for his portfolio website as an assistant editor. Most people make the mistake of thinking that your about page is about you. I and my Optimizer students take a different approach that you’ll learn more about in today’s session which can help you gain more attention and attract the right types of employers for exactly the jobs you’re most excited about. Listen in as we discuss these strategies that you can apply to your own About Page, IMBd biography, cover letter, and more...no matter what your profession is. Want to provide your feedback on this new format? We'd love to hear from you! → Click here to let us know what you think of this format Want to learn more about working with me and having your own Hot Seat session? → Click here to learn more about the Optimizer coaching & mentorship program

Jamie Jensen is an award-winning screenwriter, business strategist, she’s a fabulous copywriter + helps writer entrepreneurs scale to 6 figures + helps all creators write copy that doesn’t suck. She drops so much wisdom in this episode like its nothing, including how to make money from writing. In this episode: -how to make selling super simple + let money be easy -the mindset shifts that took Jamie’s writer clients from selling $500 packages to $30k packages -how to make time for your creative projects when they’re not paid (yet) Mentions: Jamie's website: thejamiejensen.com Find Jamie on Instagram: https://www.instagram.com/jamielynnjensen/ Creatives Making Money podcast: https://podcasts.apple.com/us/podcast/creatives-making-money-with-jamie-jensen/id1522374016 Jamie's How to Write an About Page: https://thejamiejensen.clickfunnels.com/optin8500573 Publish Your Brand Story + Website with Confidence: https://websitecopybundle.com/ Perennial Seller: The Art of Making and Marketing Work that Lasts by Ryan Holiday: https://a.co/07L9VcR

Welcome to the mini WEBSITE talk series... As a designer, I get so many questions often What should I have on my website? What makes it convert? What should I not do? Is just a landing page okay or do I need a whole website? To be honest, it all depends on you. It's hard to answer those questions generally… so instead, I'm breaking down my best tips for building a website - page by page Let's talk about creating a soul aligned + money makin' website! Part 2 - we'll be talking about your ABOUT Page. I love to stay connected, let's be friends and you can easily reach out to me on Instagram @maryalvizures__ . You can also access all my latest FREE trainings at bit.ly/bizandbrandsuccesskit

Katie Ramsingh is a copywriter specializing in writing copy for brands that target the Gen Z and Millennial market.  Having worked with some of the world’s most influential and exciting fashion brands, she knows what it takes to convert browsers to buyers. This and more she shares with us on this episode of the podcast. Episode NotesIn this episode, you will learn about:What copywriters do and why brand owners need to hire oneThe importance of the About Page on your website and what to write on itWhy you need SEO as part of your copy and how to subtly infuse your website with the right words so your website is more discoverableWhy she specializes in working with Gen Z and MillennialsWhat industry changes and developments she is noticing and is excited about...... and much more. Resources:Connect with Katie via her website or InstagramKey takeaways:One of the biggest mistakes creatives make is duplicating the content on their product pages, which leads Google to downrank their website.If you create a brand bible and define clearly the tone of your brand's voice, you will be able to ensure continuity in the way your brand is presented across all marketing channels regardless of who is writing and working for your brand.There is a clear distinction between building a business and a brand. If you are creating a brand, you need to ensure a 360* consistency in your brand's visual and verbal presentation at all times.About the host:Dessy is the founder of Fashion Insiders & Co - an online platform supporting fashion and creative entrepreneurs who are in the process of launching and growing purpose-driven brands. Contact Method: Fashion Insiders & Co official website: http://fashioninsiders.co/Instagram: @fashioninsiderscoClubhouse: @fashioninsidersIf you enjoyed this episode, please leave us a *star* rating and a review on iTunes - it helps us get this podcast discovered by more listeners just like yourself. Thank you.To submit any questions or get in touch with topic suggestions, write to us at podcast@fashioninsiders.co

Let's talk about the "About Page" and why I'm putting so much effort into it.Buzzsprout - Let's get your podcast launched! Start for FREEThe Poddy Podcast Toolkit Everything a new podcaster needs to get started.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

  We are very excited to have Mary Alice Stephenson, CEO, Founder GLAM4GOOD, on our podcast. Mary Alice is a renowned fashion and beauty expert, style commentator & humanitarian. She worked as an assistant at Vogue & Harper's Bazaar, then as editor at Allure and Marie Claire before reaching her dream job as fashion director of Harper's Bazaar. She has styled iconic shoots with Sarah Jessica Parker, Nicole Kidman, Cate Blanchett and Drew Barrymore to name a few. Mary Alice launched The GLAM4GOOD foundation to harness the healing power, joy and attention fashion and beauty bring to bolster self-esteem, promote positivity, raise awareness, celebrate courage and help people in need. GLAM4GOOD has worked with over 30,000 women and their families, delivering over 35 million in wardrobe and personal care essentials and has over a billion impressions on their positive content. We will include a link to her About Page in the show notes, because there is SO much to cover about the fabulous, Mary Alice!  http://glam4good.com https://glam4good.com/mary-alice-stephenson/      --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/delia-folk8/support

The About page is often the forgotten page. Many businesses forget that the About Us or About Me page is one of the most important in a website. It’s where people usually land when they enter your website. It introduces who you are, what you do, what you stand for, and how you help people. It’s one of the most powerful sales pages on the entire website if done correctly. In this episode, messaging strategist and copywriter Kathryn Thompson discusses the importance of the About page. She also shares tips on how to make this section pop while containing essential information. She also talks about issues that many people grapple with like being reluctant to toot our own horn or adding lead magnets on this page. Kathryn’s wealth of knowledge will make you view your About page in a different light after listening to this episode! WHAT YOU’LL DISCOVER IN THIS EPISODE: Kathryn’s business and services (01:32) The importance of the About Page (02:23) Balance being professional and showing your quirks and authenticity (04:12)  What do you include on the page? (08:06) Touch on qualifications that are relevant to your audience (10:23) Toot your own horn (13:33) Writing in the third person vs the first person (15:34) Parts of the About page (17:37) The design aspect of the page (21:07) Lead magnets on the About page? (23:15) Other things to consider (25:33) Get a third perspective about your business (27:34) Write copy that converts (30:54) A final piece of advice (32:34) For full show notes and links visit: https://samanthariley.global/podcast/255/

Lo sapevi che la pagina Chi sono, o meglio conosciuta come About Page, è la pagina più importante per il tuo sito? Il suo scopo non è quello di raccontare chi sei ma serve per vendere te stesso prima dei tuoi prodotti/servizi. Scopri come scriverla senza sprecare parole.

The Sound of His Horn is a 1952 speculative fantasy novel by Sarban (pen name of English diplomat John William Wall). British POW Alan Querdillon is catapulted through time after attempting to escape from the clutches of the Nazis. He finds himself in a future controlled by fascists, trapped in the holding of the larger-than-life Reichsforester Count von Hackelnberg and subject to unimaginable terrors. Jack and Kate explore this strange and disturbing vision of post-WWII life.  What strange perversions lurk within the walls of the isolated schloss?  Will your hosts ever get bored of riffs on "The Most Dangerous Game?" What dark cattle-related secrets will be revealed during this episode? All these questions and more will be answered in this month's episode of Bad Books for Bad People. BBfBP theme song by True Creature  Find us at BadBooksBadPeople.com, on Twitter @badbooksbadppl, Instagram @badbooksbadpeople and on Facebook. You can discover where to get all the books featured on Bad Books for Bad People on our About Page.

The Lustful Turk is an 1828 pornographic adventure that presents readers with a cornucopia of semi-consensual sexual scenarios, fully intended to be read in a one-handed manner. Written by an anonymous writer at a time when publishing and selling pornography came with the risk of stiff legal penalties, this bodice-ripper tracks the turgid horizontal career of Ali, the Dey of Algiers, who ravishes his way through a veritable EU of virginal  concubines. Jack and Kate explore a world of highly specific and uncomfortable fantasies as they probe this classic of erotic literature. How many virginities does a woman have? How elaborate is too elaborate when it comes to sex schemes? Do all Catholics imprison women in convents? All these questions and more will be answered in this episode of Bad Books for Bad People. BBfBP theme song by True Creature  Find us at BadBooksBadPeople.com, on Twitter @badbooksbadppl, Instagram @badbooksbadpeople and on Facebook. You can discover where to get all the books featured on Bad Books for Bad People on our About Page.

Planning Content of Your About and Contact Page - Review what we discussed last time - 3 things to improve on a submitted website - https://www.brentrobinsauthor.com/ - Example of a great contact page - https://www.elitefi.com.au/contact-us/ - Answer a question – Where do I go for help if I have a problem with my website? - Homework – write content for About Page and Contact Page Connect with Ivana at Websites 4 Small Business www.web4business.com.au www.linkedin.com/in/website-designer-sydney/ www.facebook.com/Websites4SmallBusiness

Today's guest: Tony Overbay, LMFT, member of the Church of Jesus Christ of Latter-day Saints, and creator of the online recovery program Path Back!Tony is an expert in his field of marriage and family therapy, specializing in helping individuals overcome what pornography addiction or compulsive sexual behavior. In this episode, Tony shares insights and advice about how to best help someone who is struggling with pornography and is seeking help. After seeing almost 1,500 clients with this issue, Tony knows well what is helpful and what is not!Enjoy!~*~ CHECK OUT TONY'S STUFF ~*~Website: tonyoverbay.comPodcast: The Virtual CouchPath Back 2.0 recovery program: About Page, Home PageBook: He's a Porn Addict... Now What?: An Expert and a Former Addict Answer Your Questions

Jack and Kate look at what they've read and watched in the first half of 2020 and make some recommendations in the world of books and beyond. The rules of engagement are simple: the hosts each choose one movie, album, TV show, book and "wild card" from any category that was the best experience of its kind encountered during the first half of the year. Ranging from hideous cinematic abjection to music for The Toughest Of The Goth Kids to various ghosts that may or may not require busting, your hosts meander through the high-brow, the low-brow, and everything in between. BBfBP theme song by True Creature  Find us at BadBooksBadPeople.com, on Twitter @badbooksbadppl, Instagram @badbooksbadpeople and on Facebook. You can discover where to get all the books featured on Bad Books for Bad People on our About Page.

We return, apologetic for the delay, with the next part of our investigation into the Weinstein brothers (no, the other ones).  This time, it's Eric - mathematician, hedgefund manager, cultural commentator, founder of the Intellectual Dark Web (or at least of the name), and persecuted/suppressed victim of conspiracies (to hear him tell it anyway).  We don't always cover Nazis.  Sometimes we have to cover people like Eric who, while not Nazis, are part of the current reactionary ecosystem.  And what a part he is.  More about Eric, particularly his connection to Peter Thiel, next week. Content Warnings, as ever. Notes/Links: Eric Weinstein website: https://ericweinstein.org/ Eric Weinstein YouTube: https://www.youtube.com/user/nobani88 Eric Weinstein CV: http://www.eric-weinstein.net/CV/Eric_Weinstein_CV_July_17_2003.pdf Eric-Weinstein.net About Page: http://www.eric-weinstein.net/about.html "During my training in pure mathematics, I became equally interested in real world problems. While much of the challenge in research mathematics revolves around the specialized tools needed to attack narrowly defined problems, as a consultant, I sometimes find it more rewarding to find a toolkit that has already been developed elsewhere, and adapt those tools to attack the problem at hand. While I am always open to the idea of using recently developed or highly advanced analytic tools, I have often found that it is often in the partner/client’s best interest to use fundamental results which, while central in another field, may be less familiar in the area at hand." Michael Phillips, "Scholars Facing Joblessness Seek Curbs on Immigration" The Wall Street Journal September 4, 1996. https://www.wsj.com/articles/SB84178634524002500 ""We remain a fiercely merit-oriented, antixenophobic community, but the current situation knows no precedent," wrote Harvard-trained mathematician Eric Weinstein and 20 other scholars in a recent plea to Capitol Hill. [...] "The U.S. mathematicians allege that foreign scholars take many of the best research jobs, reducing salaries and forcing Americans into non-tenure-track positions or lower-quality schools. Since 1976, "universities have been using the immigration exemptions to import a labor force of foreign scientists at greatly decreased cost," wrote Mr. Weinstein, who is a non-tenure-track postdoctoral fellow at MIT." " "Eric Weinstein's Harvard Story -- The System Breaks Down in Novel Situations." https://www.youtube.com/watch?v=fgGZMRJ15oY The Verdict With Ted Cruz, "A Portal into the Progressive Mind." https://www.youtube.com/watch?v=1CCde6TAKdw James O'Keefe on the Portal, Episode 26: https://www.youtube.com/watch?v=31CvsBlKGYg&t=4514s Eric Weinstein, "Lynching, Police Brutality, BLM and Defunding the Police." https://www.youtube.com/watch?v=PfAumoTIeik Dennis Overbye, "They Tried to Outsmart Wall Street," The New York Times March 9, 2009: https://www.nytimes.com/2009/03/10/science/10quant.html " “I regard quants to be the good guys,” said Eric R. Weinstein, a mathematical physicist who runs the Natron Group, a hedge fund in Manhattan. “We did try to warn people,” he said. “This is a crisis caused by business decisions. This isn’t the result of pointy-headed guys from fancy schools who didn’t understand volatility or correlation.” " Bret Weinstein on The Portal, Episode 19. https://www.youtube.com/watch?v=JLb5hZLw44s "Of Mice and Men: Unseen Dangers in Laboratory Protocols" https://www.huffpost.com/entry/of-mice-and-men-unseen-da_b_1352201 r/IntellectualDarkWeb thread on the claims in The Portal 19. https://www.reddit.com/r/IntellectualDarkWeb/comments/erochq/can_we_verify_the_claims_made_in_portal_19/ "Lab Mice Telomeres Do Not Break Them as Disease Models" https://www.nextbigfuture.com/2020/06/lab-mice-telomeres-do-not-break-them-as-disease-models.html Uberfeminist, "Eric Weinstein is an awful person." http://uberfeminist.blogspot.com/2020/02/eric-weinstein-is-awful-person.html Uberfeminist, "Eric Weinstein's Conspiracy Theories." http://uberfeminist.blogspot.com/2020/03/eric-weinsteins-conspiracy-theories.html Chris Kavanagh livetweet of THe Portal 19: https://twitter.com/C_Kavanagh/status/1218579021698494464 The Vox interview which so fascinated / annoyed Jack: https://www.vox.com/policy-and-politics/2017/7/25/15998002/eric-weinstein-capitalism-socialism-revolution Rowan Fortune's very complimentary write-up of IDSG, complete with Rowan's own insights: https://www.timetomutiny.org/post/i-don-t-speak-german-on-fascist-subcultures  

Do you have an about page you are actually proud of? I hear it all the time that writing your about page is a huge struggle. In today’s episode I’ll share some tips on writing an about page that will help you actually connect with your audience and convert more people into loyal followers and subscribers! In this episode, we'll cover:  The About Page Connection Brand Messaging Conversions How to Write Your About Page Where should you link to your about page? Resources mentioned: Do Six Figures: How to Write an About Page for a Blog Instagram | Website | Show Notes Web Design for Food Bloggers

Kai Ashante Wilson's 2015 novel The Sorcerer of the Wildeeps establishes a new and vibrant fantasy world that draws inspiration from African culture. This sword and sorcery tale depicts the journey of Demane, a gifted healer and fighter who hides numerous secrets, as he helps guard a caravan against enemies of the mortal and supernatural varieties. What are the similarities and differences to traditional fantasy tropes found in this book? How is language and dialog deployed to depict its characters? Are there limitations to shared warrior brotherhood? Kate and Jack explore all these questions and more in the latest episode of Bad Books for Bad People. BBfBP theme song by True Creature  Find us at BadBooksBadPeople.com, on Twitter @badbooksbadppl, Instagram @badbooksbadpeople and on Facebook. You can discover where to get all the books featured on Bad Books for Bad People on our About Page.

Writing Coach and Author, Megan Barnhard is THE person to ask about blogging, email marketing and your websites’ About Page. With her expertise, Megan and Michelle discuss: The benefits of blogging Your podcast as a blog post on your website Tailoring your topics by listening and engaging with your audience and community Accessing storytelling skills even when you are interviewing guests About the Guest: Megan Barnhard is a skilled Copywriter/Writing Coach/Author with over 15 years of experience writing content. Her expertise in blogging, About Pages, brand voice, email marketing, writing workshops, and promoting small businesses through authentic storytelling helps thought leaders connect to their audience.  Megan has extensive background with entrepreneur learning business systems and embracing the evolution of online marketing. To learn more visit: (https://www.meganbarnhard.com/) 5 Day Mini Course: https://www.meganbarnhard.com/connect (https://www.meganbarnhard.com/connect) About the Host: Michelle Abraham - Business Coach / Online Marketing Manager / Podcast Genius Michelle was speaking on stages about podcasting before most people knew what they were, she started a Vancouver based Podcasting Group in 2012 and has learned the ins and outs of the industry. Michelle helped create and launched over 30 Podcasts in 2018. She wants to launch YOURS in 2020! 14 years as an Entrepreneur and 8 years as a Mom has led her to a lifestyle shift, spending more time with family while running location independent online digital marketing business for the last 9 years. Michelle and her family have been living completely off the grid lakeside boat access for the last 4 years! To Connect - Amplifyou.ca (http://www.amplifyou.ca/) To Launch your Podcast - Launchyourpod.com (http://launchyourpod.com/) For a free workbook on planning your Podcast - Mypodcastcoach.com (http://mypodcastcoach.com/) Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a note in the comment section below! Subscribe to the podcast If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app. Leave us an Apple Podcasts review Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

“You want to spread love and freedom in our world. But the more you reach for understanding, connection or growth, the more they argue, defend themselves and pull away. And, even though you know better, you still find yourself trapped in dysfunctional power struggles that you’ve been trying to get free from for a long time. Why don’t they listen? Why can’t they see what is so obvious to you? What’s getting in the way of the connection you want?”—www.yvetteerasmus.com Now on #LITA is Dr. Yvette Erasmus! Yvette works with groups, couples, individuals, leaders and organizations. She puts an emphasis on personal inner work to create a just and peaceful world where everyone’s needs matter. She helps you learn ways to stop sabotaging yourself and your relationships. The “About” Page of her website sums it up best: “PEOPLE ALL OVER THE WORLD ARE LONGING FOR A BETTER WAY. It’s time for a change, and it starts with you. I am here to help you connect the dots, find the missing links, heal the hurts, and deeply understand yourself and others so you can move forward with clarity, empowerment and love. It’s time to step into your inner authority and to act from your most authentic, aware and empowered self.” I got so much out of my conversation with Yvette and I think you will too. We talked about what it was like growing up in South Africa with two parents, each on opposite sides of the apartheid issue. We also discuss trauma and its impact on our lives and our relationships. You’ll hear us talk about anger and other negative emotions and what they mean. How we use ‘violent’ tactics like fear of consequences and promise of rewards to manipulate others into doing what we want. We don’t just talk about problems and challenges. We also talk about solutions. Yvette gives practical ideas to living our best lives and having deep, meaningful relationships with others. If you’ve read this far, you have some interest in these topics. Go ahead, hit the play button and start transforming your life and your relationships. Enjoy! Some Links from the Show - Yvette’s Webpage: www.yvetteerasmus.com - Ted Talk by Susan Pinker: The Secret to Living Longer May be Your Social Life: https://youtu.be/ptIecdCZ3dg - #LITA Podcast Website: www.litaforlife.com - #LITA Podcast Facebook Page: https://www.facebook.com/LITA-For-Life-Podcast-102286824871826 - #LITA- Love Is The Answer Facebook Group: https://www.facebook.com/groups/259863338448873 - Follow Jeff on Twitter: https://twitter.com/JeffConner1 I appreciate you listening and being a part of the audience for #LITA. This is more than a podcast, it’s a movement! Each week you’ll hear how my guests are putting love into action and can help you do the same. These are real people with extraordinary stories that can help you harness the power of love. Continue the conversation and get involved by going to the social media links above. If you want to help grow the community around the #LITA movement, here are some steps to take. 1. Leave a review on whichever podcast platform you use to listen to #LITA 2. Connect on Social Media by using the links above to like, follow and join the official #LITA pages. 3. Support the show by going to https://anchor.fm/litaforlife and click on the Support button. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/litaforlife/support

Welcome to the Valley of Plenty! In these green and gentle pastures, Jack explains the plots of stories from the Witcher series to Kate, who feels like she already completed her tour of duty in this particular fantasyland. In this bite-sized episode, Jack explains what he's learned about the world portrayed in Andrzej Sapkowski's short story collection The Sword of Destiny. Does Geralt of Rivia become an interesting character? How horny are sorcerers? Is destiny the boss of Geralt after all? Tune in and find out! BBfBP theme song by True Creature  Find us at BadBooksBadPeople.com, on Twitter @badbooksbadppl, Instagram @badbooksbadpeople and on Facebook. You can discover where to get all the books featured on Bad Books for Bad People on our About Page.

Bram Stoker's iconic creation Dracula has been translated into numerous languages, but as it turns out, some of these translations are more like adaptations. One such adaptation is Iceland's Powers of Darkness (Makt Myrkranna) by Valdimar Ásmundsson, originally published in serialized format in 1900 - 1901 in an Icelandic newspaper. The story introduces new characters, shifts the emphasis of the plot, and focuses on a satanic Euro-conspiracy plot. How much of Powers of Darkness incorporates Bram Stoker's early draft ideas for Dracula? What if Dracula had a coven of evil ape men living in his basement? Does this Dracula even drink anybody's blood? All these questions and more will be explored on this episode of Bad Books for Bad People. BBfBP theme song by True Creature  Find us at BadBooksBadPeople.com, on Twitter @badbooksbadppl, Instagram @badbooksbadpeople and on Facebook. You can discover where to get all the books featured on Bad Books for Bad People on our About Page.

Intro 0:04 Welcome to The Blogger Genius Podcast brought to you by MiloTree. Here's your host, Jillian Leslie. Jillian Leslie 0:11 Hello friends. Welcome back to the show. I hope you are staying safe and healthy during this unusual time. Before I start with today's episode, I wanted to announce that on May 26 we are starting our next coaching group. Join Our 6-Week MiloTree Entrepreneur Coaching Group Starting May 26th It's a six-week coaching group. It is for new bloggers and experienced bloggers where we dig in, get to know you and your business, and teach you really how to grow an online business today. Especially, during this time. There's a lot. There's a lot that's the same and a lot that's different, and we break it down piece by piece. In fact, don't take my word for it. I'm going to read what Clara said about our coaching group. Coaching Group Review She said, "Being part of the group was such a great experience. Jillian and David provided so much valuable information, tips, ideas and help. They shared all their expertise and that is a lot. I strongly recommend anyone join. It's empowering. It's helpful, dynamic and fun. Every session with them opened my mind and gave me fantastic insights and support for my own business. It's totally worth it." Well, Clara, thank you for saying that. Clara has continued on with us in our monthly membership. This is just a great way to get some momentum. That's what I would say. And we'd love to have you. If you want to learn more, head to MiloTree.com/group. Email me at Jillian@MiloTree.com. If you want to get on a call to talk about your business and how I think we can help you, I would love it so please reach out. In today's episode, I have David as my guest. He is, of course, my husband, my partner. He is a technologist. He is really insightful. I learn from him every day. What we are talking about is how to look at your blog with fresh eyes. Show Notes MiloTree Entrepreneur Coaching Group MiloTree Pop-Up App—30 Days Free MiloTree BlogStart MiloTree Downloadable Blog Checklist MiloTree Mastermind Facebook Group Episode #110:Why Site Speed can hurt your blog and How to Fix it GTmetrix Google Site Speed How to Look at Your Blog With Fresh Eyes We get really comfortable with our own blogs and we almost become blind to that. So what I've been doing in my Facebook group, my MiloTree Mastermind Facebook group, (If you're not a member, please go to Facebook and join.) is I will ask people and say, "Hey, do you have something you want us to review?" And people will say, "Yeah, will you look at my blog?" So, what I'm doing in this podcast is outlining how David and I take a look at your blog. What's great is we've got fresh eyes, but we also have a systematic way of looking at the pieces of your blog to see if you are making good choices to help move your business forward. I'm going to give you some insights into how we think about it. If you want a free download, a checklist of what we're talking about, please head to MiloTree.com/blogchecklist. You can go through this and hopefully see your blog in a new way. And if you want help doing this, that's where David and I come in. Please join our coaching group. What's great about it is that David is there to give technical and design help. If for example, you look at your blog and you go, "Oh my God, I really need to change this or whatever." We're here! Reach out at jillian@milotree.com and we will help you. That's what we are here for. So, without further delay, here is my interview with David. David, welcome back to the show. David 4:05 I'm glad to be back. Jillian Leslie 4:06 It's fun. It's funny because we're sitting here close together, talking. David 4:10 Sharing a mic. Jillian Leslie 4:11 Sharing a mic. Thinking about whether we should have two mics but realizing that it's probably logistically somewhat difficult. David 4:19 I don't want to have to Skype from another room. Jillian Leslie 4:21 It's cute. It's like we're all cuddled up here next to the mic. Okay. We just finished our first coaching group. And it was really fun, wasn't it? David 4:32 It was good. Jillian Leslie 4:32 What was cool about it was getting to know the bloggers and entrepreneurs in the group and really getting to understand their businesses and they are our friends. David 4:41 Yeah, especially during the time we're quarantined and not seeing anybody. It's kind of nice to meet new people and talk to them. Jillian Leslie 4:49 Yeah. And that you have this ongoing relationship. It's funny, we started the group before quarantine, and then all of a sudden the world shut down around us. And it was something that I started to really look forward to not just because it's fun, and we want to help people succeed, but it was like, "Hey, we could just show up with this group of people." Because the truth is we've been hanging out a lot together for a while. So it was really nice. So anyway, we are starting our second coaching group on May 26th. And what's cool is that we have really been able to take this time to synthesize how we teach, and what we think is really important. Has Your Blog Gotten Cluttered? We thought about doing this episode and sharing how we look at blogs, especially you David because you have such a technical foundation. Our blog is kind of like your home, which is you move into your home with your stuff and you put everything in place and it looks really nice, let's say. And then over time, you start to bring in more stuff. You might bring in a tchotchke or a decoration. David 5:59 Some souvenirs from the vacation trip. Jillian Leslie 6:01 Exactly. And then there's the stuff that is kind of functional, but you don't really have a place for it. Like the big mixer ends up on your countertop in your kitchen. And then, the pile of papers. And at a certain point, you step back, and you go, "Oh my God, my house is so cluttered, and it used to not be cluttered." David 6:25 Or you never step back and you never realize it. Jillian Leslie 6:27 Exactly, yes. David 6:29 But when your friends come to visit, they might go, "Hmm." Like, "How do I get to the kitchen behind that pile of books?" Jillian Leslie 6:37 And in fact, I think a blog can be somewhat similar, which is, it's really easy to add stuff. I think that we get used to our blogs and how they work and we forget to take stuff off, or we forget to pare it down. In our Facebook group, the MiloTree Mastermind Group, and we just did this recently. I'll say, "Hey, do you want feedback on your blog?" And somebody will give me their blog URL. We're always happy to do this. What I do behind the scenes is I say to David, I go, "Hey, David, look at this blog with me." And so, usually we sit by your computer and you call it up and you start looking and kind of how… If I were to think like you, what are your first thoughts of when you're evaluating somebody's blog? David 7:18 Right? Well, the advantage we have is we may not have seen the blog before, so we can really bring fresh eyes. Jillian Leslie 7:23 And we've seen hundreds and thousands of blogs. David 7:26 Right. So I think as we give this advice to you, having you lived in your blog. The main thing I would say is you're trying to bring fresh eyes. Bring your own eyes in a fresh way looking at your own site. Putting yourself in the position, a new visitor coming in for the first time. People Don't Start on Your Homepage Anymore As content creators, we are intimately familiar with our blogs or sites. I think inherently you kind of think of it hierarchically, right. Imagine you're putting up your blog. Start with what is my homepage going to look like? And then, what are my sections? And then, I'll put the blog post in the sections. But, you know, in the world today, it's the opposite. Right? Someone's out on the internet, they're on Google searching for a recipe. They're on Pinterest looking for a cool photo of some home decor. Hopefully, your site comes up and they're going to click on it and they're landing deep in your site, like they're in a blog post. Ninety percent of the time they're not coming to your homepage and looking at the cool hierarchy you set up, they're landing in it, on your content. How Does Your Blog Feel Overall? So, the very first thing is, like really the feel. A lot of that is about performance, page speed. Not like in like, you have your stopwatch out, but just when you go to your page, what does it feel like like? Are things loading in blocks and shifting around? If I'm starting to see your content and want to scroll down, can I? I don't know if you've been to sites that are loading really slowly you can't move the page. That can be super frustrating. That can be like an automatic… Jillian Leslie 9:13 Bounce. David 9:14 Yeah, people back out because you know, they're not even confident that the content they want is going to be there. So, go for that feel first. Jillian Leslie 9:24 Okay, wait. We did a podcast episode, David and me, about site speed. I will link to that where we talked about certain tools. But what is the URL or where do you go to detect people's site speed where they can just put their URL in? David 9:39 Google PageSpeed. So, I was just saying like, don't think to spot stopwatch. First, go for the feel. But also after that, especially if you think there's a problem, go to Google PageSpeed. I think that's an important metric to have, because a lot of the performance we're doing is in the hopes that Google will reward us or not penalize us for PageSpeed. And there's another site called GTmetrix. I like GTmetrix if you're going to sit down and try to optimize your site performance because I think that some of the feedback it gives are a little more clear than what you get from Google PageSpeed. Jillian Leslie 10:17 Let's talk about orientation, because you talk a lot about that. David 10:21 Right. So, once someone's there, like they're in your recipe post… Jillian Leslie 10:27 Kind of like in the bowels of your blog. David 10:29 Yes. They haven't come to your homepage, they haven't gone through this. It's not the museum tour, or they come at the front front desk and get the map and there's the desk going, "Okay, we're going to start here. We're going to go into the east wing first. We're going to learn about deserts, and then move into…" Actually, maybe start with appetizers, end up in deserts. But they're deep in your blog. So, I think these days on the internet, like one question every time you arrive at a new site, maybe someplace you haven't been before is like, "Is this place legit?" Jillian Leslie 11:01 Right. There's like a moment of skepticism because we all know that there are people out there wanting to scam us or somehow there's like this underbelly. And also if it's a recipe, like do I trust this person? David 11:16 Yeah, exactly. I'm sure anyone who uses Pinterest. Sometimes you'll go to a pin and like, "Okay, that's a great photo. I want to get more information." And then you'll click and then like, who knows where you'd end up. Nothing related to it. They're just kind of spamming that photo out trying to get a click to something unrelated. Jillian Leslie 11:33 They probably stolen that photo. David 11:35 Stolen that photo. Reused it. Bought an unrelated stock photo. So, one thing is like when you're pinning, like hopefully, there's a easily mental connection that the person can make between the photo you're pinning from your post and the content that's in your post. And it doesn't have to be the same photo. I know you can do like custom pin photos, kind of the tall with a label. You may not have it in your post but as long as you just want to be able to, like the gut reaction should be okay. How to Orient Your Visitor When They Come to Your Site Jillian Leslie 12:12 Oh, I'm here and this is right where I'm supposed to be. David 12:15 Right. Because that's your first hurdle The second one is like they might go like, "Okay. Before I invest, like more than two seconds here, start scrolling. Like, what is it this place?" Jillian Leslie 12:26 Who are you? David 12:27 Who are you? Jillian Leslie 12:28 Why should I trust you? David 12:29 Like one thing we recommend is having the little mini bio. If you're an individual blogger, your photo could just be like a sentence or two, your mission statement, who you are. Jillian Leslie 12:42 Right. And you can click to another page that has much more information about you. Have Your About Section on Every Page David 12:46 Yep, by all means have an About Page if you're comfortable with that, but with more of it too because you don't know where people are coming, what page they are going to view first. Assume that on every page, you want to have something about yourself to let people know, "Hey, I'm a real person. I have a real mission here with my site." Jillian Leslie 13:08 Right. I like that. So you would have a photo, preferably a few, like a liner to about you. And if you can put your mission in there of like, so it's not just I'm a mom of three and I live in Colorado. David 13:22 Right. I'm a budget baker. I could say it should be on the first page that people view but you don't know what that page is. So, you blanket it on every page. Jillian Leslie 13:31 And then also, let's talk about nav because your nav should be on every page. David 13:37 Absolutely. I think the question around nav is once someone has arrived, like you've done all this work pinning images and optimizing for Google search results and someone clicks to your page, like, asked what do you want from that person? What do you want them to do? Jillian Leslie 13:56 Yeah, this is a really interesting question because I think as bloggers, especially if we started 10 years ago, we didn't think about that. It wasn't about building a business. It was like I was creating a blog. And look, I can put ads up. What Do You Want Your Visitor to Do on Your Site? It was almost like you backed into a business. And today, I think it is all about what do you want this visitor to do. And how does that help you grow community, make money, build your brand, but very clearly, do you want this person to read this post? Do you want this person to sign up for your list? Do you want this person to download something? Do you want this person to buy something? Do you want this person to click on five different pages of your site? David 14:44 The gut reaction, I'm sure of everyone, is yes. Right? I want all those things. Read the recipe. Print it. Make it view five more pages. Pin stuff. Draw on my list. Click my affiliate links. Jillian Leslie 14:57 And follow me on Instagram. David 14:58 Exactly. Jillian Leslie 14:59 With your MiloTree pop-up. David 15:02 The truth is you want to be optimizing for one thing. Jillian Leslie 15:06 Right. And this is so hard. It's so hard. David 15:08 You got someone on your site. Is your goal to get them on your email list? Is your goal to get them to buy something? Is your goal to get them to view more pages because you've got great content? Jillian Leslie 15:21 Yes. Yeah, I want it all. You're right. But there should be a hierarchy in terms of what is most important for your business. And again, how many times do you come to a blog and then lots of things are popping out at you? I mean, this goes back to MiloTree. When we created it, our feeling is really one ask. Now, people will have multiple pop-ups on their sites in addition to MiloTree, but really our thinking is always funneling people to make it so easy for them to do what you want them to do. And not confusing them. It's the kind of thing where again, this is one of those moments where when you step back and you think about it that way, you want to find that journey. And kind of put road signs pointing going, "Do this. Go here." I like actually, when blog say start here in the nav, because guess what I do? David 16:21 Start there. Jillian Leslie 16:21 I start there! You just told me what to do. Install MiloTree on Your Blog and Get 30 Days Free Advertisement 16:25 Given this uncertain time as online entrepreneurs, all we crave is certainty. So, what if I could promise you that growing your social media followers on Instagram, Facebook, Pinterest, YouTube, plus your email list could happen automatically. All you need is a blog or a site you own and some visitors and I guarantee that the MiloTree pop-up app will automatically convert those visitors into followers and subscribers and you don't have to do a thing. We are no longer living in the world as it was. I think we're all realizing the importance of nurturing our online businesses so we can have freedom to live the lives we want. But in order to get there, we have to manage our scarcest resource - time. So, let MiloTree do the heavy lifting for you when it comes to growing followers and email subscribers, and you spend your time creating content, solutions, products, that serve your audience, so you can start seriously monetizing your blog. Here's my advice. Stay consistent, kill the perfectionist in you so you can get stuff out there quickly, touch yourself with kindness, embrace the mess, and go make a couple of smart choices like using MiloTree on your blog to grow your followers and subscribers so you don't have to worry about that. Sign up now for MiloTree and get your first 30 days free. There's really no risk. Eight thousand other bloggers just like you are using MiloTree right now to grow their businesses. Please pause this episode and head to MiloTree.com to sign up for your free trial. With all the worry we're feeling, this will give you one less thing to worry about. So, what are you waiting for? Hit pause, head to MiloTree, and sign up today. How Does Your Site Look on Mobile? David 18:10 I think it's also a good time to bring in mobile. Again, as content creators, we're spending a lot of time at our desk on our desktops, laptops with big screens. Jillian Leslie 18:26 Yeah, you should see what our office looks like right now with our big screens. David 18:32 You have to always remember that we have the bulk of our audience on mobile. Jillian Leslie 18:40 Yes. David 18:41 It could be 60. It could be 80. It could be higher, 80% or higher of people coming on their phones. That means there's a lot less on their screen when they visit your site than on your screen when you're designing and creating your blog posts. Jillian Leslie 18:59 And the other thing I would say is if you came to our house and watched us at night, let's say watching a baking show or so, which we love, we will be on two screens. I'm going to admit it. You're sitting there. The show is on in the background. I've got my phone out, and I'm scrolling, which just means not only am I seeing a smaller screen, but I'm also distracted. That's why you want any way that you can direct people to do what you want. You need to be doing that because you're not only getting small real estate, but then also, like in terms of people's mindshare, they can only devote 15% of their attention, 30%, hopefully 60%, but chances are, it's not 100%. David 19:46 Yeah. One very specific point is your logo. Jillian Leslie 19:52 Let's talk about that. David 19:53 So again, we love our own brand. Jillian Leslie 19:57 We do. How to Optimize Your Blog Logo David 19:58 We want a nice big logo to show off. And again, on a desktop, you know, you can sacrifice a fair amount of space to your logo. It's not that big a deal. I'd say, I don't know, maybe half the blogs I go to, like between the logo and the nav, you can't even see the title of the post on the first page without scrolling down. So, you're already forcing the user to commit to your site, wait for it to load to scroll to even start to see your content. Jillian Leslie 20:31 What do you recommend for somebody's logo? David 20:35 Simple, wide, and short. Jillian Leslie 20:39 And we were talking about this, how many pixels tall would you? David 20:42 Under 100 pixels tall if possible because it's that short. That's why simple, easy to read. Jillian Leslie 20:50 Yep. All right, let's talk then. So, you want to have a small logo or a short logo, especially on mobile, and then also a short nav? Just in terms of height. David 21:02 Yes. Jillian Leslie 21:03 Okay. So again, like we fall in love with our own designs and our own… David 21:08 I mean navs are things that typically take up too much space because they're tall, but they might take up too much space, because there are too many options in them. Jillian Leslie 21:17 Let's talk about that. How to Optimize Your Nav Bar David 21:17 And again, that ties right back to what is the ask. Right? Someone's come to your site and they're not bouncing off but maybe they've read a lot of your content but now want to go somewhere, maybe see some more content in their choosing to use your nav. How many things are you going to put up there to give them a reasonable choice of making a quick decision? Jillian Leslie 21:43 What is the kind of conventional wisdom? David 21:46 Rule of thumb is when you're presented choices, five or fewer? Jillian Leslie 21:50 Do you have a home? Does it say home or does it not say home and you just link your logo to your homepage? David 22:01 It's okay. Your logo should always link to your homepage. Jillian Leslie 22:03 Okay, regardless. David 22:04 Regardless. I think it's okay to have a home in your nav but you don't need it. Jillian Leslie 22:09 Okay. So, you need space get rid of that. David 22:12 If you have six things in your nav and one of them is home, I would definitely get rid of it. Jillian Leslie 22:16 Okay. Okay. And therefore would you do, let's say that I am a travel DIY recipe blogger. I know it's a lot. It's honestly not what we recommend. We recommend go figure out which one of those is your most popular where people are really connecting with you and go that way. But let's say I've got a part that says recipes and DIYs and travel, and then I'm not going to have home but then am I going to have like an about us and maybe a shop? Are you feeling overwhelmed? You look overwhelmed. David 22:49 I'm starting to feel overwhelmed. Jillian Leslie 22:52 Okay. David 22:54 I might drop the about first. Jillian Leslie 22:56 Just put it in the footer? David 22:58 In the footer and you potentially have a about module somewhere. If it's on desktop, it's going to be at the top of the right rail. When you drop into a mobile view that'll typically drop below your content, which isn't as accessible but is still there. How Many Fonts to Have on Your Blog Jillian Leslie 23:14 Okay, let's talk about fonts. David 23:18 Definitely. I think a lot of people are attracted to many fonts. Jillian Leslie 23:24 Why don't you want many fonts? David 23:26 Starting with performance. Each specialty font, non-system font means everyone who views the page doesn't have to load the font before they can start reading the text in that font. Jillian Leslie 23:42 Okay. David 23:44 So, typically, I would say no more than two fonts. Jillian Leslie 23:47 Really? David 23:49 The main thing is you want like a typeface that's very simple, easy to read. Maybe a Sarah Font for your titles and asante sarah font for the body of your post, your content. Jillian Leslie 24:05 Do you really think that's enough? I think that we love fonts and they're pretty. We love photos, we love it. David 24:16 If you're trying to evoke something friendly and homey, you're going to be attracted to like a script type face but think about that those can be much harder to read. Especially at a glance. Someone's scanning the page and you just want something as clear as possible. Jillian Leslie 24:36 Okay. That's okay. David 24:39 Along the same lines, I think there's a disproportionate amount of time spent on WordPress themes. Jillian Leslie 24:48 Can we talk about that? David 24:49 And all these like getting the right background. I mean, the truth is, you want people to see your content first. Right? And to a degree, the type face and your theme and background image, those are helpful and kind of like setting the stage and creating like a feel for what kind of site it is. But the truth is what you want people to see right away is the title of your post, the content, the key photo from your post. You don't want the background color of your theme to distract people from the content. Jillian Leslie 25:26 Right and clash with your content, let's say. David 25:28 Yes. Can You Get Rid of Your Slider? Jillian Leslie 25:29 Okay, let's talk about then sliders. People love sliders. David 25:35 Yes, I would say sliders are emblematic of indecision. Right. I have limited space but I want to do multiple things with that space so I'm going to use a slider to put a bunch of things in that limited amount of space. Jillian Leslie 25:53 I like what you're saying because it is a little bit like this: "You're a visitor. I'm going to serve you up a whole host of choices and you decide." It sounds really good. I'm going to let my visitor decide. And we would say, "No, no, no. You decide. You as the content creator, as the blogger, you decide." David 26:11 Right. Welcome to our restaurant. Here are our three menus. Which one do you want to order from tonight? Jillian Leslie 26:15 Right. Right. David 26:17 Honestly, there's a lot of data around sliders too that people tend not to interact with them. Let's say you've got a slider with three pieces of key content. And typically, I would say people use sliders on their homepage, not in their hosts. If you think all three pieces of content are important, break them out of the slider and let people scroll vertically down. It's much easier to scroll vertically and scan through three pieces of content than to wait for a slider to load and wait for these transitions. Most sliders, I would say, are pretty poorly designed. Like, are my arrow keys going to move the photos? I don't know. Like, how big is the target to shift to the next slide? Can I go backwards? Like all the million little pain points, then I think most people have had enough painful experiences with sliders, they tend not to interact with them. Jillian Leslie 27:15 Yes. David 27:16 If you have a slider on your homepage, I would say, "Okay, look what's in it, and decide if you really want to promote all that content, and either get rid of it or break it out." Jillian Leslie 27:28 Got it. One thing that you've always taught me from like, I don't know, I feel like the last 20 years is this idea that when you make people click, they drop off. No matter what. Always. And therefore, you don't want to necessarily be giving your audience so many choices, kind of a little bit like the about page. We were just on somebody's site yesterday, evaluating it. The woman had a beautiful photo of herself and there was no text underneath it. You could click on it and end up on her about page. We were saying just even having a little bit of text right up, like pulling it up, will give people much more information about her than assuming somebody is going to look at that photo, click on it, and then go read about her. David 28:16 Guaranteed. That is true, right? Fewer people are going to click through, then we'll see it. So, if you want people to see it, put it there. Jillian Leslie 28:26 So, always think about what are you serving up? If you want people to see those, like if you're hiding stuff behind sliders, it's kind of a similar concept. David 28:37 Yes. If you imagine, the prime real estate on your blog homepage is a slider. It's going to get less interaction guaranteed than if you just had a piece of content that you were focusing on and featuring. Jillian Leslie 28:53 Yeah, I agree. And I think that that speaks to kind of what you've always said. You don't want to be hiding stuff, assuming people are going to happily click because every time you click, it's a little bit like you're opening a door. You don't know what's on the other side. It's like a commitment. It feels kind of uncomfortable. David 29:12 And weirdly, you present people with choices, the easiest one. Jillian Leslie 29:15 Is that true? David 29:17 Sure. Jillian Leslie 29:18 Okay. All right. As we're kind of wrapping this up, as I'm looking at my checklist of things, one last thing which I just wanted to mention is that something that you always look at and we talked about this in our previous podcast is, do they have a caching plugin? Do they have a photo optimizing plugin? I feel like when you just look at a site after you've kind of looked at it… David 29:41 I throw those into the page speed. How quickly does it load? How quickly can I interact with it? Just how does that initial feel? Jillian Leslie 29:49 Okay. So a lot of, I think, what we are sharing… And by the way, if you like how we are thinking about this, if this is resonating, please sign up. Join our next six-week coaching group because what we do is we do deep dives into your site and we give you thoughts and ways to figure out what kind of niche you're in, how to make money in your niche, how to create content that will get you to where you want to be, and how to be really intentional. I feel like that's a word that is coming out of our conversation today. Instead of saying, I'm going to push it on the visitor. It's like, I need to do all that thinking up front. And it's hard. David 30:32 It can be hard. You have to make, you have to choose. Jillian Leslie 30:36 You kind of have to like… David 30:37 Pick your favorite child. Jillian Leslie 30:38 Yes. And by the way, in our coaching group, we're there to help you make those choices. Look at your analytics, figure out who you are, what your what your mission is, what your message is. Why Analytics Are Important for Making Decisions David 30:51 In reality, data is a really powerful tool. Let's say you've put tons of stuff on your pages and you're trying to figure out what to take off. Looking at your data analytics to see what people have been engaging with is a great guide. Jillian Leslie 31:06 Right. And one thing we talk about a lot is this idea of you put it out there. And then you're co-creating with your visitors, with your audience. Like, it's not just the Jill show. It's how does the combination of something I put out there mixed with people, and their questions, and their interactions with me, and me going further. It becomes this kind of beautiful soup. And then, using analytics to go what vegetables in the soup do people like and how do I make another soup that's similar to this soup? And so, there's a lot of… as I like to call it, like emergent building and that's really how we think about building businesses on the internet. It's fun because you get to touch people, don't you think? David 31:56 Absolutely. Jillian Leslie 31:57 That's what I think I liked the most about it. David 32:01 If anyone's new here and… Jillian Leslie 32:05 You mean to the podcast? David 32:06 New to blogging. And maybe they've been thinking about it. So, I would caution them against spending like a ton of time designing a custom theme. Jillian Leslie 32:16 Yes, hiring somebody and spending thousands of dollars. David 32:19 Designing your nav. It will get something up that's quick, easy, simple, that looks good, start putting content in. And then, as Jill says, things will become obvious as you go. Jillian Leslie 32:37 As you go, you learn. And by the way, remember, we can help set up your blog with our BlogStart Program and we're happy to do it for that very reason, which is we want to get you going. We want to get you started. David 32:50 You might think when you start that you're going to have a desert blog and the nav is going to be candy, chocolate, and cookies, and cake. And then, you're going to put up two or three posts. And you know, "Oh my God. I didn't know this but people just love my cupcakes." So throw out your nav. Jillian Leslie 33:17 Yeah, exactly. David 33:18 Now it's like chocolate cupcakes, vanilla cupcakes, whatever, a frosting. That's the nav that's going to work for you. We don't know until you try it. Jillian Leslie 33:28 Yes. You want to right. You want to be really nimble. And this is where B- work comes in. Why Being a Nimble Blogger Is So Important David 33:34 Be nimble and not therefore invested into kind of designing yourself into something that's hard to change or expensive to change. Jillian Leslie 33:44 Absolutely. David 33:45 Like spending $1,000 for a custom theme that you're going to have to or want to totally redo after two or three months. Jillian Leslie 33:52 Absolutely. Yes, nimble, nimble, nimble. Fast, meaning get it up. Be embarrassed, do B- work. And then, see, and then reach out, and then listen, and then make decisions for your visitors. David 34:07 Yes. Jillian Leslie 34:07 Based on what you know, based on you as an expert, based on what you want from them. David 34:14 Maybe people want your email list. Maybe people want to follow you on Instagram because they're more interested in your photos. Jillian Leslie 34:22 Absolutely. David 34:22 So, you're going to try focusing on different asks. Jillian Leslie 34:27 Absolutely. David 34:28 Like, follow me on Instagram or join my mailing list. Jillian Leslie 34:30 Yep. Yeah, you don't know. And a lot of times you get to be surprised. But it is how you set yourself up as an influencer, as an expert. Do you want people to feel comfortable with you and to feel like you can solve their problems? So, that's what I would say. Okay, what we are going to do is have a checklist for you, so that you can do this for yourself. Like how you walk into your house that one day after you've lived there for a couple years and you've kind of potentially see it in a new light go, "Oh my God, how did all this clutter show up?" We want to help you walk into your blog. Take a look. Notice. By the way, one thing we've just looked at, when we were just recently reviewing somebody's blog, are all these things jumping out at you and doing all of this animated stuff. Like simple, simple, simple. Take stuff off. Get rid of things. Think about how much you've added to your blog. What Can You Remove from Your Blog? David 35:33 Think about anything that moves is going draw the eye. Okay, so how many times do you want people's eyes drawn off your content? And are you one at most? Jillian Leslie 35:45 Right. So think about again, it's that trite saying that less is more. I think it is. I think intention, focus, and simplicity, and going. Got up. Like go write stuff. That's how you learn. That's how you start connecting. It's not about waiting too much your blog until your designer has done everything for you. Waiting until you've gotten that one perfect blog post written, and then launching the site. David 36:17 Right. Until your friend from college finishes your perfect logo. Jillian Leslie 36:19 Exactly. David 36:20 Go ahead and use a stock logo. Jillian Leslie 36:21 Yeah, go make your own. Yeah, go to Canva. Like, just go is really, I think our recommendation. David, I have loved having you on the show again. David 36:31 Thank you for having me. I enjoyed it. Jillian Leslie 36:33 And we'll do it again. David 36:33 Of course. Jillian Leslie 36:34 I hope this episode gave you a new way of looking at your blog. And if you want our free PDF download, head to milotree.com/blogchecklist and you can look through all of these items that we have highlighted. If this sounds interesting to you and you want to work with us, reach out to me at Jillian@MiloTree.com. Our coaching group is starting on May 26th. We would love for you to join. And in fact, I was going to read what somebody else wrote. Jenny Deremer said, "David and Jillian immediately came in, took a huge piece of that stress off me, and followed up with weekly small site fixes and suggestions. I've never been so proud of my site. David and Jillian are Energizer. Plus, David is a tech genius who's help to me has been in valuable." So, please reach out. We're here and we're really excited to work with you. The other thing that I didn't mention is it becomes a community of like-minded entrepreneurs and bloggers especially during this time when we are isolated. It can feel like you're almost like yelling into the abyss. Is anybody out there really caring what I'm doing or listening? Well, the truth is people are and we are. We're there to help you, support you, hold you accountable, encourage you, and teach you, push you, get you over those humps and get you really growing your business. So, please head to MiloTree.com/group and we would love to have you. And I will see you here again next week. Imagine a world where growing your social media followers and email list was easy… It can be with MiloTree! Try the MiloTree pop-up app on your blog for 30 days risk-free! Let your MiloTree pop-ups help you get to that next level by turning your visitors into email subscribers and social media followers on Instagram, Pinterest, Facebook, and YouTube. Sign up today! Install your MiloTree pop-ups on your site in under two minutes. Sign up for MiloTree now and get your first 30 DAYS FREE!

Every business needs a website. But does every business need an “About” page? Yes. It’s Q&A Wednesday, and we’ve got a listener who’s building their (very) small business website, and wonders whether showcasing his tiny “team” sends the wrong message. Can an About Page backfire, or make visitors take you less seriously? Not if you […] The post MBA1525 Q&A Wednesdays: Do I need an About Page if it’s just me and my EA? appeared first on The $100 MBA.

#86: Today, I am interviewing Kameron Snow -  How to communicate your story to create genuine connections with your prospective clients! We chatted about how he worked as a political operative and switched paths to work as a copywriter which led him on a journey of ups and downs as he navigated the transition and helps others to connect with their target audiences and fulfil their calling!   Key Lessons From This Episode on How You Can Copywrite Like a Pro:Why brokenness is the shortcut to success How to share your own story in the right context for your audience The P.A.Y.S. methods for your About Page, so that you can attract and connect with the right audience What the common mistakes in Copywriting are and how to avoid them Why Copywriting is all about connecting to your audience and being vulnerable   About Kameron: Kameron, aka Kam, has spent 6 years as a political operative in California...until he discovered that he had an unusual talent for being able to sound like anyone he wanted to in his writing. He then fell into Internet marketing as the copywriter for Scott Oldford, and over 3 years, helped Scott drive nearly $10 million in revenue (while writing for other top digital influencers such as Sunny Lenarduzzi, BossBabe and ClickFunnels). Now, Kam helps copywriters and 6-figure entrepreneurs master copywriting to transform their subscriber lists into money making machines. He also helps 7-figure entrepreneurs duplicate themselves with a copywriter who’s trained to sound just like them...so that they can multiply revenue and impact.   Important Links & Mentions in this episode: (https://KellyBaader.com/learn) (https://kellybaader.com/CCU) (http://www.kameronsnow.com/) (https://snowkameron.clickfunnels.com/optin) (https://kellybaader.com/review) (https://kellybaader.com/Spotify)       Remember, YOU Matter! See you in the next episode.     

Welcome to Pale Reflections! As Wildbow begins a new journey into the Otherverse, Reuben and Elliot (and some special guests!) follow along on an impulse. We begin, as all good podcasts following stories do, with the About Page! And the Prologue! And… a brochure? Look, we’ll get to the actual story proper next week I guess. You can read Pale here. Leave your thoughts on the episode, or on our discussion question. Check out an index of Pale’s chapters and our episodes here! Art by Nocturne Send us feedback on […]

Does the thought of writing your About Page fill you with dread so you keep putting it to the bottom of your To-Do list?  Are you not really sure what you should be writing? Do you need to give your X-factor backstory, but what if you don't have one? Do you have to go personal, should it be super professional, shall I mention I've got kids, what about my qualifications? In this episode I share with you what your About page should contain so that it connects with your reader. Join my Facebook Community www.amycaiger.com

Charlaine Harris begins her blockbuster Southern Vampire Mysteries series with Dead Until Dark, a psychic girl meets undead boy romance set against the backdrop of serial sex murders. Weird tonal shifts and wacky plot twists abound, but how will Jack and Kate fare in this urban crowd-pleasing fantasy climate? Does everyone love Sookie because of her telepathy, or because of her spectacular rack? How does one dress when attending a vampire nightclub? How late is too late to drop a Funny Uncle into a story? Why is a certain kind of straight woman so obsessed with men's buns? All these questions and more will be explored in this episode of Bad Books for Bad People. One thing you won't find out is how the book compares to HBO's True Blood TV series, because your hosts didn't bother to watch it in preparation for this episode (they're not sorry). BBfBP theme song by True Creature  Find us at BadBooksBadPeople.com, on Twitter @badbooksbadppl, Instagram @badbooksbadpeople and on Facebook. You can discover where to get all the books featured on Bad Books for Bad People on our About Page.

Welcome to the Valley of Plenty! In these green and gentle pastures, Jack explains the plots of stories from the Witcher series to Kate, who feels like she already completed her tour of duty in this particular fantasyland. This bite-sized episode covers "The Bounds of Reason" from Andrzej Sapkowski's short story collection The Sword of Destiny.  This story was adapted as part of Netflix's Witcher TV show as "Rare Species," probably the most underwhelming tale of the lot. Will this story deliver more of the wild flavors that your hosts are looking for? Tune in and find out! BBfBP theme song by True Creature  Find us at BadBooksBadPeople.com, on Twitter @badbooksbadppl, Instagram @badbooksbadpeople and on Facebook. You can discover where to get all the books featured on Bad Books for Bad People on our About Page.

In this mini-episode, Kate occult-splains the 1983 novel Lammas Night by Katherine Kurtz to Jack. The book promises the tale of a coven of British witches that is all that stands between the UK and devastation at the hands of Hitler's black magicians. What it delivers is plentiful inter-coven politicking, intricate descriptions of British military dress, and in-depth descriptions of other people's tarot card readings.  Will there be enough grotty Nazi occult action to hold Kate's interest? Doesn't "cone of power" sound like a Pokemon attack move? How would Americans solve this scenario differently? The answers to all these questions and more exist within this mini-episode. BBfBP theme song by True Creature  Find us at BadBooksBadPeople.com, on Twitter @badbooksbadppl, Instagram @badbooksbadpeople and on Facebook. You can discover where to get all the books featured on Bad Books for Bad People on our About Page.

There are several elements that go into building a personal brand but what many entrepreneurs seem to lose track of is that a personal brand is so much more than a flashy logo or a fancy website. It’s a lot bigger than that. It’s who you are, what you do and what people say about you when you aren’t in the room.  In this episode, I go back to personal brand basics as I dive into three main aspects you should have in place to build a solid and profitable personal brand. Tune in as I talk about focusing on your existing clients instead of chasing new ones, a few tips on sharing your brand story and a whole lot more. This episode is short and sharp, but it’s definitely one that allows you to take action immediately so get ready to listen and jump to work! Essential Learning Points From This Episode:How taking care of your existing clients can make an impact on your brand Why you need to put your “story” out there for people to connect with The importance of creating an About Page that serves potential customers Why you shouldn’t build your personal brand and business on rented land Much, much more! Important Links & Mentions From this Episode (https://www.virtualfreedombook.com/) (https://www.youpreneur.com/incubator) (https://www.youpreneur.com/podcast) (https://www.youpreneursummit.com/) (https://riseoftheyoupreneur.com/) (https://youpreneur.com/personal-branding-roadmap-download/) (https://youpreneur.com/freecourse)   Thank you for tuning in!There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see on the player at the top of this page. Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes (https://www.chrisducker.com/itunes) , they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally! Lastly, don’t forget to subscribe to the show on your favorite app, using the link below the player at the top of this page.

Mephistophela by Catulle Mendès (1889) is one of the key works of decadent literature, describing the various paving stones on one woman's descent into an erotic hellscape. Translated into English for the first time by Brian Stableford, the book's lush horrors are now accessible to a new audience. Jack and Kate tackle the lurid and tragic story of Baronne Sophor d’Hermelinge, lesbian seducer and damned woman. Was the fin de siecle really as prudish as some folks seem to think it was? When does homoerotic desire become demonic possession? How do lesbians even do it? All these questions and more will be explored in this episode of Bad Books for Bad People. BBfBP theme song by True Creature  Find us at BadBooksBadPeople.com, on Twitter @badbooksbadppl, Instagram @badbooksbadpeople and on Facebook. You can discover where to get all the books featured on Bad Books for Bad People on our About Page.

Welcome to the Valley of Plenty! In these green and gentle pastures, Jack explains the plots of stories from the Witcher series to Kate, who feels like she already completed her tour of duty in this particular fantasyland. This bite-sized episode covers "A Grain of Truth" from Andrzej Sapkowski's short story collection The Last Wish.  Will this tale have the fairy tale flavors that your hosts are looking for? Listen and find out! BBfBP theme song by True Creature  Find us at BadBooksBadPeople.com, on Twitter @badbooksbadppl, Instagram @badbooksbadpeople and on Facebook. You can discover where to get all the books featured on Bad Books for Bad People on our About Page.

Happy Tuesday Folks!Today’s episode is another good one, not to say other episodes are not, but this is another episode relating to how to sell your services or products using intuitive & effective sales copy with the lovely Rita Olds.A couple of weeks ago, I asked my audience to throw out some names of people they’d love to hear from on the podcast and Rita threw her own hat in the ring and honestly it was a no brainer because she lives and breathes copywriting and just doing it well.I’m really happy to have her on the podcast. Before we get into the episode, where is a little bit more about Rita a copywriter who helps women develop their signature voice so they can sell more authentically and generate more revenue.She helps clients write persuasive science-based web copy with personality guaranteed to convert and have stress-free launches with words that sell.Her main mission is to empower black women to find, develop and use their voices to change the world.When she’s not helping her clients sell more, she has her nose in a good book, cooking, dancing in the mirror and running.During this episode we coveredWhat is the difference between Technical Writing & Sales CopywritingThe 2 myths when it comes to writing sales copyWhat really should be on your About Page, 3 mistakes and how to fix them (1 of them is not showing your face)How can you figure out the right things to say to your audience to inspire them to buy with youWhy mastering your mindset is so important in mastering your sales copy2 scenarios when you would hire a copywriter to take you to the next level in your businessAnother good one! Enjoy!

Before it was a hit video game series, The Witcher was a series of novels by Andrej Sapkowski, the "Polish Tolkien." Geralt of Rivia is fast becoming one of the most recognizable modern fantasy heroes, a stoic combo of monster-puncher and irresistible ladies' man who travels the strife-torn landscape in search of dark creatures to battle. Join Jack and Kate as they explore the first full-length novel in the Witcher series, The Blood of Elves. What unexpected parallels to noir fiction will be uncovered? How does Three Men and a Baby figure into all of this? Just how important is it to stay on good terms with your exes (particularly if they are all sorceresses)? Will coins, in fact, be tossed to our Witchers? All this and more will be revealed in this month's episode. BBfBP theme song by True Creature  Find us at BadBooksBadPeople.com, on Twitter @badbooksbadppl, Instagram @badbooksbadpeople and on Facebook. You can discover where to get all the books featured on Bad Books for Bad People on our About Page.

Weird fiction luminary Laird Barron ventures into red-blooded, two-fisted territory in his 2018 novel Blood Standard. The book follows wise-cracking mafia enforcer Isaiah Coleridge as he navigates Upstate New York's organized crime world in search of a missing teen. Themed gangs, knuckle-busting dust-ups, and unexpected romance are just part of what he encounters in his unlikely hero's journey. Kate and Jack discuss the book, its relationship to classic hard-boiled fiction, and whether or not it might be a feel-good male equivalent to the romantic comedy. How believable is a two-fisted Air Force colonel? Does New York State have a pagan festival underground? Are bean bag chairs appropriate gang lair decor? Which one of your hosts mistrusts horses and which one is a secret beastmaster? Find out the answers to all these questions and more in this month's episode of Bad Books for Bad People. BBfBP theme song by True Creature  Find us at BadBooksBadPeople.com, on Twitter @badbooksbadppl, Instagram @badbooksbadpeople and on Facebook. You can discover where to get all the books featured on Bad Books for Bad People on our About Page.

Jack and Kate look at what they've read and watched in the second half of 2019 and make some recommendations in the world of books and beyond. The rules of engagement are simple: the hosts each choose one movie, album, TV show, book and "wild card" from any category that was the best experience of its kind encountered during the last half of the year that was. Ranging from comfort food comedy to critically acclaimed foreign films to avant garde metal and right back around again, your hosts take a meander through what delighted them during the waning of 2019. BBfBP theme song by True Creature  Find us at BadBooksBadPeople.com, on Twitter @badbooksbadppl, Instagram @badbooksbadpeople and on Facebook. You can discover where to get all the books featured on Bad Books for Bad People on our About Page.

In the 2019 biography I Put a Spell on You: The Bizarre Life of Screamin' Jay Hawkins, journalist Steve Bergsman tracks the life of the noted shock rocker including his rise-and-fall-and-rise to fame, run-ins with the law, and rocky romantic life. Kate and Jack discuss the book as it relates to the biography as a literary form, the perils of the Big Rock Bio, and the challenges and responsibilities of research. Does Jay's penchant for lying and self-aggrandizement make him an impossible subject for a biography? Where does "rock 'n' roll authenticity" stop and "novelty act" begin? Just how much damage can the Imp of the Perverse do to a person's life? Does anyone know where we can get jobs playing piano in a Hawaii strip club? These questions and a whole lot more will be discussed in this month's episode of Bad Books for Bad People. BBfBP theme song by True Creature  Find us at BadBooksBadPeople.com, on Twitter @badbooksbadppl, Instagram @badbooksbadpeople and on Facebook. You can discover where to get all the books featured on Bad Books for Bad People on our About Page.

John Norman's long-running Gor series has a reputation that precedes it. Set on a brutal counter-Earth where beautiful women long to be enslaved by the strong men who maintain nature's moral balance, it would seem that the books have all the trappings of spicy, guilty pleasure reading. Jack and Kate dive into the sixth title, Raiders of Gor, alleged to be the last "good" entry in the thirty-five book series. Listen along as your hosts encounter sexual slavery, drunk crying, and enough tedious agricultural detail to break a lesser reader. Why have critics neglected to acknowledge Norman's high-minded philosophical influences? Can civic pride transform a hive of scum and villainy into a city of heroes? Where do Home Stones come from? How is series protagonist Tarl Cabot a lot like a startup founder? All these questions and many more will be answered in this month's episode of Bad Books for Bad People. BBfBP theme song by True Creature  Find us at BadBooksBadPeople.com, on Twitter @badbooksbadppl, Instagram @badbooksbadpeople and on Facebook. You can discover where to get all the books featured on Bad Books for Bad People on our About Page.

Fritz Leiber is probably best known to fantasy fans as the creator of Fafhrd and the Gray Mouser, but he was also an accomplished author across a myriad of pulp formats. In his 1943 novel Conjure Wife, he creates a world that is only modern on its surface, where behind every great academic is an equally great witch. When sociologist Norman Saylor discovers his wife's occult activities, he convinces her to stop her conjuration. Shortly thereafter, a series of terrible coincidences--or is it black magic?--start to turn his world upside down. What are the risks of being the big bohemian on campus? What are some of the ways authors keep magic magical in their stories and stop if from being just another form of science? What do this book's witches think about astrology? And what is up with the sexy college gown striptease? All these questions and more will be answered in this episode of Bad Books for Bad People. BBfBP theme song by True Creature  Find us at BadBooksBadPeople.com, on Twitter @badbooksbadppl, Instagram @badbooksbadpeople and on Facebook. You can discover where to get all the books featured on Bad Books for Bad People on our About Page.

Before the anime, before the manga, there was the Hideyuki Kikuchi's Vampire Hunter D light novel series. Don't be fooled by that nomenclature, though: these books are chock full of wackiness. Part sci-fi, part weird western, part dark fantasy, and part teen romance, the Vampire Hunter D books take a kitchen sink approach to their stories. Buckle in for a thrill-a-minute adventure set in the post-apocalyptic wastelands. Just how romantically irresistible is our titular protagonist? Is there a secret occult pee vampire story arc happening over the course of the series? What would happen if a whole bunch of Halloween costumes came to life and started kicking ass? Who exactly is the Sacred Ancestor and what is his deal? You'll have to listen and find out, since some of these questions will be answered in this episode of Bad Books for Bad People. BBfBP theme song by True Creature  Find us at BadBooksBadPeople.com, on Twitter @badbooksbadppl, Instagram @badbooksbadpeople and on Facebook. You can discover where to get all the books featured on Bad Books for Bad People on our About Page.

This episode is the 7th in the series called Client Winning Coaching Websites. In past episodes, I’ve coveredwhat to do before you start your websitewhat exactly makes a website client-winning branding benefit statementsand an interview with the best web designer for coaches It’s worth listening to the whole series because we’ve been building up a clear picture of exactly what a client-winning coaching website looks and sounds like copy-wise.If you know your target audience well and have drilled down your niche, you can follow the series to create or improve your website so it attracts and pre-sells clients to work with you. If you know right now that your coaching website is not going to help you build the business you want full of ideal clients who pay you well, let’s have a Strategy Session. I’ll review your site and share my recommendations based on two decades of expertise about client-winning websites. If you’re stuck, reach out. One call can lift you out of confusion on any topic so you can surge forward. Writing Copy Is An Art And there is some science to it as well. I help my clients write all of their copy in my VIP program Coaching Business Breakthrough. And by the time we’ve finished their business foundation, they know how to write great copy on their own. It took me far longer to learn. When I started as a coach I had a lot of ideas about what made for good writing. Most of them came from school. And then, over the years, I had to slowly unlearn the stodgy rules in order to learn to write compelling copy. The kind of copy that inspires reading and taking action. Your ABOUT page is a critical part of your website. And the truth is, all web copy is important because in relatively few words you have to strategically plan for one effect … to inspire action. Copy does that through relevance and building trust. Not So Much About YouThere’s a temptation to talk a lot about yourself and coaching on this page but that won’t help you attract and enroll clients. When an ideal prospect lands on your website, you want them to feel totally at home and as if you are speaking directly to them. This is true for every page, even the ABOUT page. It’s actually less about you and more about them. People will go to the ABOUT page of your site when your other pages have made them curious. They want to know — can this person help me overcome my biggest challengeson the way to reaching my biggest goal? How you’ll answer that question might surprise you … Illustrate how well you understand them. They don’t want to read a CV. In fact, credentials are the last thing they care about. And that’s why those go last. Jump In and Write ItSo what do you write on your ABOUT page? Your story as it led to serving your audience. But tell it in a relatively ego-less way. I’m about to walk you through step by step how to write this copy. To make this easier for you to visua

Today I have my good friend (and Community Manager at MiloTree), Paula Rollo, back on the podcast to talk about how to best optimize your blog's About Page. If you are a blogger, you already know how important your About Page is. Your About Page tells the story of your own personal journey, including struggles and successes. Why Do I Need an About Page? Your About Page sets you up as the expert in your niche which helps to build the know, like, and trust factor with your audience.  It is also typically one of the most-visited pages on your site, so you want it to be full of links and other information that will keep the visitor clicking around your site.  We'll go over what About Pages are, who they are for, and how you should think about them.  Your About Page sets the tone for how you are positioning yourself on your site. This is important for 2 reasons:  It helps your readers understand what the value is of your site or blog.  It allows brands to find out about you, understand what you do, and understand who your audience is. Your about page is one of the first pages you ever create when starting out, and it can be excruciating to get it perfect… and then often we never look at it again.  As your business grows, it's good practice to look back at your About Page and see what's missing, and what you can edit or tweak to make it a strong page on your site.  What Should Be On My About Page  There are a few things that are absolutely basic that you should always have on your About page: Your name -- If you are doing this casually, feel free to just use your first name. If you are using this as a business, definitely use both first and last.  Your contact information -- A lot of professional bloggers have special “Contact” Pages and that's great, but you want to give the reader a way to contact you directly from the About Page. This could just be a button that takes them to the Contact Page. Have it at the top of your page so that you are providing access to a relationship with the reader. Your content -- Share what you create and why.   Extras0 -- Share little quirks about yourself that people may not know from reading your posts.  Two types of people come to your About Page:  The raving fan who has already read a bunch on your website and wants to know more about you  The brand new reader who has only seen one post on your site and wants to decide whether to follow or not The focus of your About Page needs to be on your audience or the brands that are visiting and what value you can give to them.  Read your own About Page and see if you are putting the value of what you are doing right in front of your readers.  Statistics for Brands  Brand managers are looking for bloggers in specific niches.  We recommend directing these brands to a different Contact Page with more of your statistics and data. You can share who you're interested in working with, whether or not you do giveaways, etc. On your page with all your statistics, you can use logos from the brands you've worked with to give you more credibility. Logos are immediately recognizable so those are a great way to catch the eye of a brand manager.  Make Your About Page Interesting Your About Page is like anything on your site - it needs to be skimmable.  Have your fun facts in bullet points. You want the reader to be able to quickly scroll through and see what you are about without having to read every single word you wrote.  Make your page fun. You want to make it an interesting page for your reader to visit.  You want your reader to have an, “Oh, me, too!” reaction while reading your about page. Above all, you want your reader to be able to relate to you. If you have tougher things that you want to share, they can be linked to a blog post or even an Instagram post about that topic. You don't have to share all the intimate details on the About Page and we recommend not putting a lot of difficult topics in a bulleted list.  Add Your Most Popular Posts in your About Page Some people link to their most popular blog posts on their About Page.  We highly recommend doing this, because it's a great way to grab the visitor who is checking out your About Page to decide whether or not they want to follow you. Highlighting your most popular content, whether that's your favorite posts or your readers' favorites, creates a good sampler platter of what your site offers.   On your “Work with Me” page, you can share links to posts from previous sponsored content you have done.  Checking Your Page for Mistakes  Make sure that all of your links work.  Go over both your About Me and Work With Me pages and make sure that all your links go where they should. So many times I click on links and they are broken. That doesn't make me want to stick around.  When links are broken, it makes the reader feel like you don't care about them. That's frustrating for them. You want to be serving your audience well.  You don't want typos on your pages.  You also want it to be mobile-friendly. Once you finish typing it up on your laptop or desktop, go look at it on your phone and make sure it's also skimmable on your phone.  Think about your audience skimming your page in line at Target. Or the brand manager on his phone in a cubicle looking for influencers quickly. Make it a good and easy experience for them.  About Page Images It's a great idea to have a nice, professional headshot on your About Page so that your audience can see you.  Many bloggers like to add several other images on their About Page which is fine, but always check your site speed if you decide to add more images.  Few things drive new readers away faster than a blog that loads so slowly they can't see it within a few seconds.  If you're trying to attract brands, make sure that your images are as professional as possible. If your blog is more casual, you don't have to spend a ton of money on photos. Share Your Credentials  At the very top of your page, right after your name, you need to share what your credentials are and how you can serve your reader or a brand. If you have credentials that are relevant to your content, you want to share that immediately because it gives the reader that extra comfort and belief in who you are and what you're sharing.  If your credentials are relevant, but you still feel weird sharing them, you can soften the blow by sharing what your passion is immediately afterward. This shows that you aren't going to lord anything over them or make the reader feel bad about themselves.  Add a Call to Action One of the most important elements of your About Page is a "call to action." If you share that you live in Virginia, you can link to your Instagram where they can find more about where you live. Or if you talk about loving to cook, link to your Pinterest where you have more recipes.  The ultimate call to action is asking them to sign up for your email list.  Tell the reader what you want them to do. You always want to be clear about what you want from your audience.  Don't throw a ton of choices at the reader. Give them one call to action and they are more likely to follow it.  Conclusion Well, wow. After this conversation with Paula, I am reinspired to go back and take another look at my own About Page and see what I need to edit.  I encourage you to take some time this week to really look at your own About Page. Pretend you're a first-time visitor to your blog and give your About Page a thorough once-over. Or ask a friend who doesn't read your blog to visit your About Page and tell you what they notice or anything that confuses them.    What Type of Online Entrepreneur is MiloTree Right For? Are you serious about growing your online business (advanced beginner and above)? Have you got some traffic but you know you need more? Let your MiloTree pop-ups help you get to that next level by turn your visitors into email subscribers and social media followers on Instagram, Pinterest, Facebook and YouTube. Sign up today! Install your MiloTree pop-ups on your site in under two minutes. Sign up for MiloTree now and get your first 30 DAYS FREE! Timestamp Intro 0:50  Why Do I Need an About Page?  2:22 What Should Be on My About Page 9:45  Statistics for Brands  17:42 Make Your Page Interesting 21:58  Most Popular Posts 24:12  Checking Your Page for Mistakes  27:00  About Page Images 29:45  Share Your Credentials  33:15  Call to Action  Read the podcast transcript for “How to Best Optimize Your Blog's About Page” TOP 4 TAKEAWAYS FROM THE EPISODE If your About Page hasn't been changed since you began blogging, revisit it. Edit, adjust, and tweak it to make it fit your business as it is now.  The focus of your About Page should be on the reader or the brand you want to work with. What problems can you solve for the reader? How can the brand's product solve your reader's problem? Use bullet points and short paragraphs to make the About Page skimmable, especially on mobile.  Add a call to action. Ask the reader to do one specific task like sign up for your email list. 

Selecting a corporate site or validating an investment in an opportunity zone can take a very long time, sometimes months. Calandra Cruickshank recognized that by leveraging the power of big data, these processes could be significantly faster and easier. Thus, Statebook International® was founded. Statebook is the first nationwide online marketplace for economic development and corporate site selection headquartered in NY. In this replay of a conversation from Season 2 of Future of Living, Blake and Calandra discuss: The rise of Opportunity Zones and how Real Estate Investors can leverage big data to streamline decision making. What corporations are most attracted to when selecting a new location and how this might affect real estate. How Real Estate Developers are transforming abandoned malls into community-focused experiences. With over a decade in the tech industry, Cruickshank specializes in designing and implementing creative campaigns using sustainable and socially responsible programs and strategic alliances between for-profit and non-profit companies and government agencies. Calandra previously co-founded and served as president and on the board of directors for CommonKindness.com, an online coupon hosting platform that benefits nonprofits while saving consumers money and driving traffic and sales to brands and retailers. Calandra also co-founded and served as senior vice president for Good Deed Foundation, a national branding and licensing company that leveraged existing supermarket products to support non-profit organizations benefitting climate change and women and families in poverty. Learn more about Statebook International® at Statebook.com. Check out their About Page for direct emails to Calandra and her team. Follow Statebook on LinkedIn, Twitter and Facebook. Finally, connect with Calandra on Twitter, @CalandraLila, and on LinkedIn. Hear more of The Future of Living Podcast online at FutureOfLivingPodcast.com. Connect with us on Twitter and Instagram, @FutureLivingPod. The Future of Living Podcast is produced by Media Club. Learn more at MediaClub.co.

(#287) In this episode, you'll get 3 key tips to immediately improve your kettlebell swing. I wanted to give you some specific, actionable training advice - no matter where you are in your training. While the hardstyle - or Russian - kettlebell swing seems like an easy exercise, there are always ways we can continuously refine our technique to get maximum benefit. You'll get 3 simple things you can walk away with after listening and go and implement in your kettlebell training - today. Our proud podcast partner is Momentous.  Momentous is my #1 recommended protein that is available on the market today. This protein source is the highest-quality, it tastes amazing, and it's well-tolerated. Don't settle for sub-standard protein supplements. Momentous is simply outstanding. Available in whey or plant-based varieties. Check out LiveMomentous.com/Rdella and use the code "RDELLA20" to save $20 off your first order. I've been using the "Absolute Zero Grass-Fed Whey" blend and also the Plant-Based blend, as well. With Momentous, you have different protein source options and great varieties to choose from. I typically mix Momentous with frozen organic strawberries and a 50/50 blend of unsweetened almond/coconut milk and it is FANTASTIC! [jbox color="grey" radius ="2"] The Momentous Minute with Tim Caron Today's Momentous Minute is with Tim Caron, the owner of Allegiate Gym and performance engineer at Momentous, the sports nutrition company on a mission to clean up the supplement industry. Today's question is around plant-based versus whey-based proteins and the big question is when should you use a plant-based protein versus a whey-based protein? Tim Caron: More people than you realize actually have an intolerance or an allergy towards whey protein. Whey is a very fast digesting protein, so when you're looking at something that quickly digests, you may potentially have some adverse reactions. Signs and symptoms including distended gut, some skin irritation, inflamed joints, potentially loose stools, excessive flatulence, acute nausea. These might be all indications that you're not tolerating your whey protein as well as you should. Now, we need to supplement something in terms of getting increased protein levels, so a plant-based protein, usually kind of a combination of rice, hemp, and pea from really high quality sources, organic, and things that actually blend to make a complete protein. Plant based protein might be a really good alternative that doesn't have as much digestive issues as a whey protein. [/jbox] Get value from the podcast? Then, please take a minute to review the show. It’s fast and easy to do. To see how to post a review in Apple Podcasts, go to RdellaTraining.com/review SUBSCRIBE AND REVIEW THE SHOW ON APPLE PODCASTS SUBSCRIBE AND REVIEW THE SHOW ON STITCHER NOW AVAILABLE ON SPOTIFY!!! LISTEN AND SUBSCRIBE ON GOOGLE PLAY LISTEN AND SUBSCRIBE ON OVERCAST The Rdella Training® Podcast provides valuable training information and amazing interviews with many “world-class” coaches, experts, and authors in the fitness industry. Make sure to subscribe to the show in your favorite podcast platform. The Rdella Training Podcast is committed to helping athletes and fitness enthusiasts consistently evolve, grow, and become the strongest and best version of themselves. We teach intelligent training and lifestyle for serious fitness enthusiasts and dedicated lifters all over the world. As mentioned on the show, Mike Boyle's Functional Strength Coach 7 just came out. This is the current online training that I'm going through now myself and I highly recommend it. Check it out below to see if it's something that can help you out: FUNCTIONAL STRENGTH COACH 7 SHOW NOTES AND LINKS: Russian Swings vs American Swings Find Tim Caron at Allegiate Gym The Top 10 Podcasts on Rdella Training LiveMomentous.com/Rdella Use code "RDELLA20" to save $20 OFF your first order. DID YOU GET YOUR MOBILITY FIX? [jbox color="red" radius ="2"]Follow @RdellaTraining on Instagram for high-value training tips, tutorials and education.[/jbox] [jbox color="yellow" radius ="2"]Community page: RdellaTraining.com/ask.[/jbox] Spread the word! Please share this on Facebook, Twitter or anywhere you’d like. [jbox color="blue" radius ="2"]Scott Iardella, MPT, CSCS, CISSN, SFG-TL, USAW, CACWC Scott's background as a strength coach, athlete, and former clinician are the basis for his one-of-a-kind approach to teaching strength, human movement, and peak performance. Scott is dedicated to helping serious fitness enthusiasts, athletes, and lifters all over the world, regardless of age, background, or training experience, become the best version of themselves through improved strength and skill development for a lifetime of health, happiness, and high-performance. Scott is the passionate host of The Rdella Training Podcast, a leading weekly fitness podcast in Apple Podcasts where he interviews the most brilliant minds in the industry. Finally, he is the author of The Edge of Strength, available in Amazon. To learn more about Scott, please visit our About Page. Get stronger, perform better, and evolve into the athlete you were meant to be.[/jbox]

(#286) Training, work, family, projects. Is there such a thing as a balanced life? In this week's session, I had a great question from our community member Anthony who wanted me to open up about how I train and achieve work-life balance. Here's the truth, life balance (or work-life balance) is a myth. There's no such thing. But this is actually good when you understand how it works and how it actually makes your life better. This was something I discovered years ago and now I'm sharing this with you. I'll tell you the secrets to how I've sustained my excitement and passion for training for decades and how I manage this through life's challenges and stresses. [click_to_tweet tweet="To achieve an extraordinary result - you must choose what matters most and give it the time it demands. This requires getting extremely out of balance at times. " quote="To achieve an extraordinary result - you must choose what matters most and give it the time it demands. This requires getting extremely out of balance at times. " theme="style5"] Our proud podcast partner is Momentous.  Momentous is my #1 recommended protein that is available on the market today. This protein source is the highest-quality, it tastes amazing, and it's well-tolerated. Don't settle for sub-standard protein supplements. Momentous is simply outstanding. Available in whey or plant-based varieties. Check out LiveMomentous.com/Rdella and use the code "RDELLA20" to save $20 off your first order. I've been using the "Absolute Zero Grass-Fed Whey" blend and also the Plant-Based blend, as well. With Momentous, you have different protein source options and great varieties to choose from. I typically mix Momentous with frozen organic strawberries and a 50/50 blend of unsweetened almond/coconut milk and it is FANTASTIC! [jbox color="grey" radius ="2"] The Momentous Minute with Tim Caron Today's Momentous Minute is with Tim Caron, the owner of Allegiate Gym and performance engineer at Momentous, the sports nutrition company on a mission to clean up the supplement industry. Today's question is can you explain the different whey sources on the market? For example, isolate, concentrate, hydrolysate, can you explain what they mean and how they're different? Tim Caron: Isolate is a whey protein extracting out all the fat and just leaving the form of protein in terms of whey. Hydrolysate is basically an isolate that goes through a heating process, breaks down the peptides in to more individual amino acids and removes excess amounts of casein and sugar, specifically lactose. In the case of whey, they bio-availability and the rapid absorption is really, really important, which makes a big difference in terms of post-workout amino acid pool. We want to have one that's a little more broken down. The caveat to that is having an ability to digest whey and if it is really quick digesting and you have digestive issues, you're going to have a hard time with a very fast breaking down whey protein, like a hydrolysate. So, altering that potentially with a plant-based protein might be something you need to look into based off your ability to digest these really quick digesting proteins. [/jbox] Get value from the podcast? Then, please take a minute to review the show. It’s fast and easy to do. To see how to post a review in Apple Podcasts, go to RdellaTraining.com/review SUBSCRIBE AND REVIEW THE SHOW ON APPLE PODCASTS SUBSCRIBE AND REVIEW THE SHOW ON STITCHER NOW AVAILABLE ON SPOTIFY!!! LISTEN AND SUBSCRIBE ON GOOGLE PLAY LISTEN AND SUBSCRIBE ON OVERCAST The Rdella Training® Podcast provides valuable training information and amazing interviews with many “world-class” coaches, experts, and authors in the fitness industry. Make sure to subscribe to the show in your favorite podcast platform. The Rdella Training Podcast is committed to helping athletes and fitness enthusiasts consistently evolve, grow, and become the strongest and best version of themselves. We teach intelligent training and lifestyle for serious fitness enthusiasts and dedicated lifters all over the world. [click_to_tweet tweet="When you prioritize one thing, you de-prioritize something else. -Rdella Training" quote="When you prioritize one thing, you de-prioritize something else. -Rdella Training" theme="style5"] SHOW NOTES AND LINKS: The One Thing by Gary Keller Momentous BLOG Page Find Tim Caron at Allegiate Gym The Top 10 Podcasts on Rdella Training LiveMomentous.com/Rdella Use code "RDELLA20" to save $20 OFF your first order. DID YOU GET YOUR MOBILITY FIX? [jbox color="red" radius ="2"]Follow @RdellaTraining on Instagram for high-value training tips, tutorials and education.[/jbox] [jbox color="yellow" radius ="2"]Community page: RdellaTraining.com/ask.[/jbox] Spread the word! Please share this on Facebook, Twitter or anywhere you’d like. [jbox color="blue" radius ="2"]Scott Iardella, MPT, CSCS, CISSN, SFG-TL, USAW, CACWC Scott's background as a strength coach, athlete, and former clinician are the basis for his one-of-a-kind approach to teaching strength, human movement, and peak performance. Scott is dedicated to helping serious fitness enthusiasts, athletes, and lifters all over the world, regardless of age, background, or training experience, become the best version of themselves through improved strength and skill development for a lifetime of health, happiness, and high-performance. Scott is the passionate host of The Rdella Training Podcast, a leading weekly fitness podcast in Apple Podcasts where he interviews the most brilliant minds in the industry. Finally, he is the author of The Edge of Strength, available in Amazon and currently working on his follow-up book. To learn more about Scott, please visit our About Page. Get stronger, perform better, and evolve into the athlete you were meant to be.[/jbox]

(#285) Matt Wan, the dynamic CEO and Founder of Momentous, joins the show this week. Matt shares his story about getting started in training and what he learned at a very young age about the importance of nutrition. His story is what ultimately drove him to "make a difference" and do something bold to disrupt the sports nutrition industry. Here's what you'll learn this week: Why we should care about Matt's passions in fitness The #1 thing Matt learned when he started training Why Matt wanted to enter the highly competitive sports nutrition industry The shocking truth about the products that professional athletes use The product brand Matt uses himself (outside of Momentous) Why premium products come at a cost How a consumer can determine if a product is high-quality? An overview of "standards and label certifications" - what do they mean? The "performance car" analogy (and what it means in choosing supplements) What we should know about pricing - why you get what you pay for How to know if a protein supplement is "high quality" Why it's important to get a "one source" protein The difference between the 3 whey-based proteins at Momentous How Momentous was able to make such a great tasting product "Real world" experience and feedback from athletes and dietitians The importance of prohydrolase What Matt's "go to" protein shake consists of... Some very interesting facts about organic plant-based proteins The "why" behind all the key ingredients to make a high-quality protein His bold vision about the next few years A specific actionable takeaway after hearing our interview... Our proud podcast partner is Momentous.  Momentous is my #1 recommended protein that is available on the market today. This protein source is the highest-quality, it tastes amazing, and it's well-tolerated. Don't settle for sub-standard protein supplements. Momentous is simply outstanding. Available in whey or plant-based varieties. Check out LiveMomentous.com/Rdella and use the code "RDELLA20" to save $20 off your first order. I've been using the "Absolute Zero Grass-Fed Whey" blend and also the Plant-Based blend, as well. With Momentous, you have different protein source options and great varieties to choose from. I typically mix Momentous with frozen organic strawberries and a 50/50 blend of unsweetened almond/coconut milk and it is FANTASTIC! [jbox color="grey" radius ="2"] The Momentous Minute with Tim Caron Today's Momentous Minute is with Tim Caron, the owner of Allegiate Gym and performance engineer at Momentous, the sports nutrition company on a mission to clean up the supplement industry. Today's question is how much protein can be consumed and utilized by the body at one time and what can alter protein consumption? Tim Caron: It depends a lot on your ability to digest proteins and your overall body mass. More muscle mass usually leads to more overall calories or individual macronutrients, in general, in specific to protein. So, when we take protein in abundance, this has a high satiety level and satiety means that we're going to get filled really fast. It's really difficult to determine an exact amount, but typically the bigger you are and the better you digest proteins, the more you can do that, which leads to the quality of the protein. You don't need as much when you have a higher quality of protein relative to eating a lower quality of protein mixed with some other things that might affect your actual satiety levels - like high sugar, maybe really processed foods, savory, salty foods. Getting higher quality protein, in conjunction with higher quality foods, helps your ability to digest and assimilate proteins at a higher level. [/jbox] Get value from the podcast? Then, please take a minute to review the show. It’s fast and easy to do. To see how to post a review in Apple Podcasts, go to RdellaTraining.com/review SUBSCRIBE AND REVIEW THE SHOW ON APPLE PODCASTS SUBSCRIBE AND REVIEW THE SHOW ON STITCHER NOW AVAILABLE ON SPOTIFY!!! LISTEN AND SUBSCRIBE ON GOOGLE PLAY LISTEN AND SUBSCRIBE ON OVERCAST The Rdella Training® Podcast is published each week with valuable training information and amazing interviews with many “world-class” coaches, experts, and authors in the fitness industry. The Rdella Training Podcast is committed to helping athletes and fitness enthusiasts consistently evolve, grow, and become the strongest and best version of themselves. We teach intelligent training and lifestyle for serious fitness enthusiasts and dedicated lifters all over the world. SHOW NOTES AND LINKS: Matt Wan on Instagram Momentous BLOG Page Designs For Health Momentous Protein Recipe Example FREE SOLO - Movie Trailer Find Tim Caron at Allegiate Gym The Top 10 Podcasts on Rdella Training LiveMomentous.com/Rdella Use code "RDELLA20" to save $20 OFF your first order. DID YOU GET YOUR MOBILITY FIX? [jbox color="red" radius ="2"]Follow @RdellaTraining on Instagram for high-value training tips, tutorials and education.[/jbox] [jbox color="yellow" radius ="2"]Community page: RdellaTraining.com/ask.[/jbox] Spread the word! Please share this on Facebook, Twitter or anywhere you’d like. [jbox color="blue" radius ="2"]Scott Iardella, MPT, CSCS, CISSN, SFG-TL, USAW, CACWC Scott's background as a strength coach, athlete, and former clinician are the basis for his one-of-a-kind approach to teaching strength, human movement, and peak performance. Scott is dedicated to helping serious fitness enthusiasts, athletes, and lifters all over the world, regardless of age, background, or training experience, become the best version of themselves through improved strength and skill development for a lifetime of health, happiness, and high-performance. Scott is the passionate host of The Rdella Training Podcast, a leading weekly fitness podcast in Apple Podcasts where he interviews the most brilliant minds in the industry. Finally, he is the author of The Edge of Strength, available in Amazon and currently working on his follow-up book. To learn more about Scott, please visit our About Page. Get stronger, perform better, and evolve into the athlete you were meant to be.[/jbox]

(#284) In this week's episode, I discuss overcoming (minor) injuries to get back to pain-free performance. There is almost nothing as frustrating as dealing with nagging injuries and trying to train, right? You'll learn about the 4 stages of overcoming injuries and the key things I've learned and experienced through decades of training. This simple framework is important to understand to get back to full training, as quickly as possible. Here's a few things you'll hear about this week: The 5 keys we need to consider when dealing with a minor injury The 4 main stages of overcoming injury (what to avoid and where we want to "live") How to approach your training IF you have an injury How to get back to pain-free performance as quickly as possible Key factors to consider for preventing future injuries And, many more key insights.... [click_to_tweet tweet="We cannot train 'all out,' all the time. -Scott Iardella" quote="We cannot train 'all out,' all the time. -Scott Iardella" theme="style5"] Our proud podcast partner is Momentous.  Momentous is my #1 recommended protein that is available on the market today. This protein source is the highest-quality, it tastes amazing, and it's well-tolerated. Don't settle for sub-standard protein supplements. Momentous is simply outstanding. Available in whey or plant-based varieties. Check out LiveMomentous.com/Rdella and use the code "RDELLA20" to save $20 off your first order. I've been using the "Absolute Zero Grass-Fed Whey" blend and also the Plant-Based blend, as well. With Momentous, you have different protein source options and great varieties to choose from. I typically mix Momentous with frozen organic strawberries and a 50/50 blend of unsweetened almond/coconut milk and it is FANTASTIC! [jbox color="grey" radius ="2"] The Momentous Minute with Tim Caron Today's Momentous Minute is with Tim Caron, the owner of Allegiate Gym and performance engineer at Momentous, the sports nutrition company on a mission to clean up the supplement industry. Today's question is when does it make sense to use a branched-chain amino acid (BCAA) product? What does the research say about this? Tim Caron: BCAA's, in regards to what's actually in them, is a combination of leucine, isoleucine, and valine. Reasons why we want to have those three individually is largely due to getting leucine in our body. Leucine's an amino acid that's used during training, but it also stimulates the protein synthesis pathways. Now, in terms of what research is saying, a lot of it's actually leaning towards more essential amino acids and having amino acids that your body's not capable of producing kind of covers a lot more bases. If we're looking at getting our leucine levels to stimulate one energy production during training, as well as protein synthesis, having a lot more coverage in terms of all the essential amino acids is definitely where research is leaning towards and showing more promise. BCAA's still hold weight and can still be effective, just more research is leaning towards using essential amino acids. [/jbox] Get value from the podcast? Then, please take a minute to review the show. It’s fast and easy to do. To see how to post a review in Apple Podcasts, go to RdellaTraining.com/review SUBSCRIBE AND REVIEW THE SHOW ON APPLE PODCASTS SUBSCRIBE AND REVIEW THE SHOW ON STITCHER NOW AVAILABLE ON SPOTIFY!!! LISTEN AND SUBSCRIBE ON GOOGLE PLAY LISTEN AND SUBSCRIBE ON OVERCAST The Rdella Training® Podcast is published each week with valuable training information and amazing interviews with many “world-class” coaches, experts, and authors in the fitness industry. The Rdella Training Podcast is committed to helping athletes and fitness enthusiasts consistently evolve, grow, and become the strongest and best version of themselves. We teach intelligent training and lifestyle for serious fitness enthusiasts and dedicated lifters all over the world. SHOW NOTES AND LINKS: The Back Story EPISODE #93 Overcoming Tendonitis by Steven Low Find Tim Caron at Allegiate Gym The Top 10 Podcasts on Rdella Training LiveMomentous.com/Rdella Use code "RDELLA20" to save $20 OFF your first order. DID YOU GET YOUR MOBILITY FIX? [jbox color="red" radius ="2"]Follow @RdellaTraining on Instagram for high-value training tips, tutorials and education.[/jbox] [jbox color="yellow" radius ="2"]Community page: RdellaTraining.com/ask.[/jbox] Spread the word! Please share this on Facebook, Twitter or anywhere you’d like. [jbox color="blue" radius ="2"]Scott Iardella, MPT, CSCS, CISSN, SFG-TL, USAW, CACWC Scott's background as a strength coach, athlete, and former clinician are the basis for his one-of-a-kind approach to teaching strength, human movement, and peak performance. Scott is dedicated to helping serious fitness enthusiasts, athletes, and lifters all over the world, regardless of age, background, or training experience, become the best version of themselves through improved strength and skill development for a lifetime of health, happiness, and high-performance. Scott is the passionate host of The Rdella Training Podcast, a leading weekly fitness podcast in Apple Podcasts where he interviews the most brilliant minds in the industry. Finally, he is the author of The Edge of Strength, available in Amazon and currently working on his follow-up book. To learn more about Scott, please visit our About Page. Get stronger, perform better, and evolve into the athlete you were meant to be.[/jbox]

(#283) In this week's episode, I'll share the story about the fitness workshop that literally changed my life. By making a simple decision to sign up for a one-day kettlebell training workshop, little did I know that it would change my life and lead me down an entirely new path over the last 10 years. This one experience was the "big domino" that changed everything. I'll tell you the story and the 5 major lessons I look away from that experience. And, my hope is that you come away from this episode knowing what your next step is. Here's a few things you'll hear about this week: Why a "live" training event can be transformational for you My major "aha" moments during the workshop experience What shocked me the most about attending this event How that experience started the "domino effect" for the last 10 years The most valuable lesson I learned about myself after it was over... [click_to_tweet tweet="Your best days are not behind you. You can always become a better version of yourself. -Scott Iardella" quote="Your best days are not behind you. You can always become a better version of yourself. -Scott Iardella" theme="style4"] Our proud podcast partner is Momentous.  Momentous is my #1 recommended protein that is available on the market today. This protein source is the highest-quality, it tastes amazing, and it's well-tolerated. Don't settle for sub-standard protein supplements. Momentous is simply outstanding. Available in whey or plant-based varieties. Check out LiveMomentous.com/Rdella and use the code "RDELLA20" to save $20 off your first order. I've been using the "Absolute Zero Grass-Fed Whey" blend and also the Plant-Based blend, as well. With Momentous, you have different protein source options and great varieties to choose from. I typically mix Momentous with frozen organic strawberries and a 50/50 blend of unsweetened almond/coconut milk and it is FANTASTIC! [jbox color="grey" radius ="2"] The Momentous Minute with Tim Caron Today's Momentous Minute is with Tim Caron, the owner of Allegiate Gym and performance engineer at Momentous, the sports nutrition company on a mission to clean up the supplement industry. Now, we've talked about the NSF certification before and the question today is when it comes to supplements, when do we need to look at with this certification (the NSF certification)? Tim Caron: If you're an athlete you should always be conscientious of what you're putting in your body. If you're someone who's competing you should always have a high standard in what you put in your body. In general, if you're investing in supplements you should always have the highest possible standard of what you're putting in your body, that makes a huge difference. And, when you're really evaluating your process of training and nutrition and supplements opting for the highest quality caliber of things to do and having a third party (NSF is the most widely respected independent certification organization today) that that actually can comes in and help you make that decision. It makes that process just a little bit easier, as well as a little clearer, on what you need to do. [/jbox] Get value from the podcast? Then, please take a minute to review the show. It’s fast and easy to do. To see how to post a review in Apple Podcasts, go to RdellaTraining.com/review SUBSCRIBE AND REVIEW THE SHOW ON APPLE PODCASTS SUBSCRIBE AND REVIEW THE SHOW ON STITCHER NOW AVAILABLE ON SPOTIFY!!! LISTEN AND SUBSCRIBE ON GOOGLE PLAY LISTEN AND SUBSCRIBE ON OVERCAST The Rdella Training® Podcast is published each week with valuable training information and amazing interviews with many “world-class” coaches, experts, and authors in the fitness industry. The Rdella Training Podcast is committed to helping athletes and fitness enthusiasts consistently evolve, grow, and become the strongest and best version of themselves. We teach intelligent training and lifestyle for serious fitness enthusiasts and dedicated lifters all over the world. SHOW NOTES AND LINKS: Mastery by George Leonard Find Tim Caron at Allegiate Gym The Top 10 Podcasts on Rdella Training LiveMomentous.com/Rdella Use code "RDELLA20" to save $20 OFF your first order. DID YOU GET YOUR MOBILITY FIX? [jbox color="red" radius ="2"]Follow @RdellaTraining on Instagram for high-value training tips, tutorials and education.[/jbox] [jbox color="yellow" radius ="2"]Community page: RdellaTraining.com/ask.[/jbox] Spread the word! Please share this on Facebook, Twitter or anywhere you’d like. [jbox color="blue" radius ="2"]Scott Iardella, MPT, CSCS, CISSN, SFG-TL, USAW, CACWC Scott's background as a strength coach, athlete, and former clinician are the basis for his one-of-a-kind approach to teaching strength, human movement, and peak performance. Scott is dedicated to helping serious fitness enthusiasts, athletes, and lifters all over the world, regardless of age, background, or training experience, become the best version of themselves through improved strength and skill development for a lifetime of health, happiness, and high-performance. Scott is the passionate host of The Rdella Training Podcast, a leading weekly fitness podcast in Apple Podcasts where he interviews the most brilliant minds in the industry. Finally, he is the author of The Edge of Strength, available in Amazon and currently working on his follow-up book. To learn more about Scott, please visit our About Page. Get stronger, perform better, and evolve into the athlete you were meant to be.[/jbox]

(#282) Josh Hillis is our featured guest this week who joins the show to discuss the truth about what it takes to achieve sustainable fat loss. Josh is a renowned nutrition coach who specializes in habit-based, positive changes and has helped countless people reach their health and fitness goals for more than 10 years. He's also the co-author of Fat Loss Happens on Monday and is finishing up his second book, Lean and Strong. We had a fantastic chat recently discussing practical applications and strategies for healthy eating. Here's what you'll hear about in the episode: How Josh ended up as a "fat loss specialist" Learn about his habit-based approach How he tracks behaviors How his thoughts have changed on food journaling The key questions to ask clients about eating The biggest issue with food journaling What to eat for snacks? Should you eat snacks at all? How much of a role does exercise really play in fat loss? The role of stress with eating challenges How to deal with food cravings? Understand cravings vs. hunger How to overcome eating for boredom What to eat if you're actually hungry at night? The 2 biggest reasons we gain weight How to handle weekend "binge eating" The type of thinking that is the #1 predictor for diet failure What are the CORE habits for fat loss? What is TRUE hunger? What Josh thinks about the Keto craze? Thoughts on Rapid Fat Loss - yay or nay? Learn about Josh's upcoming book - Lean And Strong The importance of values with weight loss and fat loss goals And, hear about Josh's next book project, as well... Actionable closing advice you can use! Exercise does play a role in fat loss, but it's not a primary tool for most people. Weight loss is about changing your food skills. Strength training is about getting leaner. Balanced meals really work for fullness. Our proud podcast partner is Momentous.  Momentous is my #1 recommended protein that is available on the market today. This protein source is the highest-quality, it tastes amazing, and it's well-tolerated. Don't settle for sub-standard protein supplements. Momentous is simply outstanding. Available in whey or plant-based varieties. Check out LiveMomentous.com/Rdella and use the code "RDELLA20" to save $20 off your first order. I've been using the "Absolute Zero Grass-Fed Whey" blend, pictured below. I mix Momentous with frozen organic strawberries and a 50/50 blend of unsweetened almond/coconut milk and it is FANTASTIC! [jbox color="grey" radius ="2"] The Momentous Minute with Tim Caron Today's Momentous Minute is with Tim Caron, the owner of Allegiate Gym and performance engineer at Momentous, the sports nutrition company on a mission to clean up the supplement industry. Tim, today's question is what's most important to look for in protein supplements and how do we sort through so many different options that are available today? Tim Caron: Ingredient list. Look at the back of the label and actually seeing what's in there. Can you pronounce the ingredients? Do they look familiar? Are these things that you feel like something that wouldn't be hazardous to your body? I think there's a lot of intuition that should be used when you're looking at any supplements. The quality of the ingredients matters and as we dissect each one of these proteins, they have to have these products that have a shelf life and also have some sort of ability to break down and taste good when you're mixing it. So, looking at the back of the label and making sure it's grass-fed, making sure it's organic, making sure you can enunciate each one of those names makes a big difference in terms of how your body's going to react to that. Looking at the nutrition label should be paramount in most people's process of evaluating everything. Make that your first and foremost priority and you should be okay. [/jbox] Get value from the podcast? Then, please take a minute to review the show. It’s fast and easy to do. To see how to post a review in Apple Podcasts, go to RdellaTraining.com/review SUBSCRIBE AND REVIEW THE SHOW ON APPLE PODCASTS SUBSCRIBE AND REVIEW THE SHOW ON STITCHER NOW AVAILABLE ON SPOTIFY!!! LISTEN AND SUBSCRIBE ON GOOGLE PLAY LISTEN AND SUBSCRIBE ON OVERCAST The Rdella Training® Podcast is published each week with valuable training information and amazing interviews with many “world-class” coaches, experts, and authors in the fitness industry. The Rdella Training Podcast is committed to helping athletes and fitness enthusiasts consistently evolve, grow, and become the strongest and best version of themselves. We teach intelligent training and lifestyle for serious fitness enthusiasts and dedicated lifters all over the world. SHOW NOTES AND LINKS: LoseStubbornFat.com Fat Loss Happens On Monday The Happiness Trap Motivational Interviewing Find Tim Caron at Allegiate Gym The Top 10 Podcasts on Rdella Training LiveMomentous.com/Rdella Use code "RDELLA20" to save $20 OFF your first order. DID YOU GET YOUR MOBILITY FIX? [jbox color="red" radius ="2"]Follow @RdellaTraining on Instagram for high-value training tips, tutorials and education.[/jbox] [jbox color="yellow" radius ="2"]Community page: RdellaTraining.com/ask.[/jbox] Spread the word! Please share this on Facebook, Twitter or anywhere you’d like. [jbox color="blue" radius ="2"]Scott Iardella, MPT, CSCS, CISSN, SFG-TL, USAW, CACWC Scott's background as a strength coach, athlete, and former clinician are the basis for his one-of-a-kind approach to teaching strength, human movement, and peak performance. Scott is dedicated to helping serious fitness enthusiasts, athletes, and lifters all over the world, regardless of age, background, or training experience, become the best version of themselves through improved strength and skill development for a lifetime of health, happiness, and high-performance. Scott is the passionate host of The Rdella Training Podcast, a leading weekly fitness podcast in Apple Podcasts where he interviews the most brilliant minds in the industry. Finally, he is the author of The Edge of Strength, available in Amazon and currently working on his follow-up book. To learn more about Scott, please visit our About Page. Get stronger, perform better, and evolve into the athlete you were meant to be.[/jbox]

(#281) Ron McKeefery is our featured guest this week in a stellar interview session that covers his latest work, as well as actionable strategies for productivity and high performance. Ron McKeefrey is an internationally recognized strength and conditioning expert, author, teacher, leader, father, and so much more. Coach McKeefery is making a return visit to the podcast this week to discuss his coaching, learning, and productivity secrets that have allowed him to rise to the top. We also chat about his latest book, Weight Room Wisdom. Here’s what you’ll learn about this week: How Ron has evolved as a Coach What he focuses on today What is the “Netflix for Strength Coaches” Understand the 3 levels of coaching What are the commonalities shared by elite level athletes The story behind the new book, Weight Room Wisdom The connection between stories and goals Ron discusses his own “goals list” How the book evolved and what it is The practical way to use the new book The power of a question Story examples from Weight Room Wisdom What Ron does today to always “get better” Maximizing productivity with the “Perfect Week” The specific productivity system that Ron uses The importance of the “next action” This “must have” app to skyrocket productivity How Ron manages his goals The 3 greatest attributes of an exceptional coach What is Ron’s “superpower” Advice for “taking action” with what you learn The 2 things that have made him most successful How Ron went from reading only 1 book in college to voracious reader Top book authors he recommends and why The immediate action you can take after this interview... [click_to_tweet tweet="Failure doesn’t scare me at all. I see it as part of the learning process. - Coach Ron McKeefery " quote="Failure doesn’t scare me at all. I see it as part of the learning process. - Coach Ron McKeefery " theme="style5"] Our proud podcast partner is Momentous.  Momentous is my #1 recommended protein that is available on the market today. This protein source is the highest-quality, it tastes amazing, and it's well-tolerated. Don't settle for sub-standard protein supplements. Momentous is simply outstanding. Available in whey or plant-based varieties. Check out LiveMomentous.com/Rdella and use the code "RDELLA20" to save $20 off your first order. I've been using the "Absolute Zero Grass-Fed Whey" blend, pictured below. I mix Momentous with frozen organic strawberries and a 50/50 blend of unsweetened almond/coconut milk and it is FANTASTIC! [jbox color="grey" radius ="2"] The Momentous Minute with Tim Caron Today's Momentous Minute is with Tim Caron, the owner of Allegiate Gym and performance engineer at Momentous, the sports nutrition company on a mission to clean up the supplement industry. Today's question is do we really need to supplement with protein sources like protein powders and why? Tim Caron: We wish we lived in a perfect world where the reality is we can get all of our protein needs met by food. The unfortunate thing is we don't. People are busy, athletes are on the go, if your training goal is always to be in a net positive in regards to your amino acid pool, but it's also really hard to get a full complete meal after your workout. Now when we're looking at post-workout, a really big benefit in terms of recovery is having bio-availability and actual proteins that digest quickly. Things like whey protein and plant-based protein, they actually digest quicker and in terms of getting your amino acid pool replenished to be in net positive in terms of overall protein, so you can build muscle. Protein supplements do make a big impact. If we're really trying to get the maximum out of our training, we need to make sure that we're having the recovery aspect dialed in afterwards. And just having a convenient, useful tool to get that protein need met, that does make it necessary. [/jbox] Get value from the podcast? Then, please take a minute to review the show. It’s fast and easy to do. To see how to post a review in Apple Podcasts, go to RdellaTraining.com/review SUBSCRIBE AND REVIEW THE SHOW ON APPLE PODCASTS SUBSCRIBE AND REVIEW THE SHOW ON STITCHER NOW AVAILABLE ON SPOTIFY!!! LISTEN AND SUBSCRIBE ON GOOGLE PLAY LISTEN AND SUBSCRIBE ON OVERCAST The Rdella Training® Podcast is published each week with valuable training information and amazing interviews with many “world-class” coaches, experts, and authors in the fitness industry. The Rdella Training Podcast is committed to helping athletes and fitness enthusiasts consistently evolve, grow, and become the strongest and best version of themselves. We teach intelligent training and lifestyle for serious fitness enthusiasts and dedicated lifters all over the world. SHOW NOTES AND LINKS: RonMcKeefery.com PLAE.PRO Weight Room Wisdom The One Thing Getting Things Done Trello App The Advantage Find Tim Caron at Allegiate Gym The Top 10 Podcasts on Rdella Training LiveMomentous.com/Rdella Use code "RDELLA20" to save $20 OFF your first order. DID YOU GET YOUR MOBILITY FIX? [jbox color="red" radius ="2"]Follow @RdellaTraining on Instagram for high-value training tips, tutorials and education.[/jbox] [jbox color="yellow" radius ="2"]Community page: RdellaTraining.com/ask.[/jbox] Spread the word! Please share this on Facebook, Twitter or anywhere you’d like. [jbox color="blue" radius ="2"]Scott Iardella, MPT, CSCS, CISSN, SFG-TL, USAW, CACWC Scott's background as a strength coach, athlete, and former clinician are the basis for his one-of-a-kind approach to teaching strength, human movement, and peak performance. Scott is dedicated to helping serious fitness enthusiasts, athletes, and lifters all over the world, regardless of age, background, or training experience, become the best version of themselves through improved strength and skill development for a lifetime of health, happiness, and high-performance. Scott is the passionate host of The Rdella Training Podcast, a leading weekly fitness podcast in Apple Podcasts where he interviews the most brilliant minds in the industry. Finally, he is the author of The Edge of Strength, available in Amazon and currently working on his follow-up book. To learn more about Scott, please visit our About Page. Get stronger, perform better, and evolve into the athlete you were meant to be.[/jbox]