AMC Innate Podcast

The CA Advantage: How to Hire, Train & Build a Thriving Chiropractic Team In this episode, CA coach and office manager Jan Tresse joins Christie Owen Irwin to discuss what it really takes to build and lead a strong chiropractic team. From hiring with purpose to developing staff through intentional training, they share practical insights … S4 E9: The CA Advantage Read More » The post S4 E9: The CA Advantage appeared first on Chiropractic Marketing, Management, and Coaching.

Thrive in 2025: The Mindset Shift Every Chiropractor Needs Join Dr. Todd Osborne (Dr. Oz) and Dr. Shannon McMurtry for a powerful discussion about what it really means to thrive in chiropractic practice. Thriving isn't about “arriving”—it's about daily choices, overcoming obstacles, and progressing despite circumstances. In this episode, Dr. McMurtry shares his personal journey … S4 E6: Thrive in 2025 Read More » The post S4 E6: Thrive in 2025 appeared first on Chiropractic Marketing, Management, and Coaching.

Join Tom Owen as he hosts Drs. Justin & Candy Ford for a powerful conversation about overcoming practice struggles, building a thriving patient base, and the power of mentorship in chiropractic success. If you’re a chiropractor looking for inspiration, struggling to grow, or passionate about pediatrics & perinatal care, this episode is packed with valuable … S4E5: Scaling Chiropractic with Purpose Read More » The post S4E5: Scaling Chiropractic with Purpose appeared first on Chiropractic Marketing, Management, and Coaching.

Join Dr. Kelly Henry and guest host Jered Wayland for a deep dive into the transformative power of the new Peak Advanced Therapy Solutions program. In this episode, discover how chiropractors can grow their practices, simplify operations, and enhance patient care by focusing on core principles and leveraging advanced therapies like decompression, cold laser, and … S4E4: Scaling Success Read More » The post S4E4: Scaling Success appeared first on Chiropractic Marketing, Management, and Coaching.

Join us for an inspiring conversation with Dr. Lyndsy Johnston, who has transformed a small-town practice into a thriving center for chiropractic care. From her high school job in a chiropractic office to becoming a leader in the field, Dr. Johnston shares her path to success, the power of mentorship, and the drive to impact … S4E3: Small Town Beginnings Read More » The post S4E3: Small Town Beginnings appeared first on Chiropractic Marketing, Management, and Coaching.

Join Tom Owen as he hosts Dr. JP Whittaker to discuss the importance of the diversity branch within Aligned and how it is doing amazing work expanding the reach of chiropractic care to underserved communities. Send us your questions and comments! You can reach us at: mailbag@amcfamily.com For more information about Aligned, and how it … S4E2: The Diversity Branch Read More » The post S4E2: The Diversity Branch appeared first on Chiropractic Marketing, Management, and Coaching.

Join Tom Owen and Dr. Todd Osborne as they discuss what it takes to build a team and how their success becomes your success.   Send us your questions and comments! You can reach us at: mailbag@amcfamily.com   For more information about Aligned, and how it can help your practice, visit us at https://amcfamily.com. The post S3E14: Supporting Your Team appeared first on Chiropractic Marketing, Management, and Coaching.

Join Tom Owen and Dr. Bill Kriva as they discuss how to handle worries, fears, and adversity in your practice and your life.       Send us your questions and comments! You can reach us at: mailbag@amcfamily.com       For more information about Aligned, and how it can help your practice, visit us … S3E12: Face It Read More » The post S3E12: Face It appeared first on Chiropractic Marketing, Management, and Coaching.

Join Dr. Lisa Beighle as she hosts Dr. Jeremiah Bursch, Dr. Lyndsy Johnston, and Dr. Nicole Mathey to discuss their history with AMC and how it changed their lives!     Send us your questions and comments! You can reach us at: mailbag@amcfamily.com       For more information about Aligned, and how it can … S3E11: How High is High? Read More » The post S3E11: How High is High? appeared first on Chiropractic Marketing, Management, and Coaching.

Join Tom Owen and Dr. JP Whittaker as they discuss the three elements of success in a chiropractic practice.     Send us your questions and comments! You can reach us at: mailbag@amcfamily.com     For more information about Aligned, and how it can help your practice, visit us at https://amcfamily.com. The post S3E9: The Chiropractic Triangle of Success appeared first on Chiropractic Marketing, Management, and Coaching.

Join Tom Owen and Dr. Lisa Beighle as they unpack the critical components of communication and how they are essential to an effective practice.     Send us your questions and comments! You can reach us at: mailbag@amcfamily.com     For more information about Aligned, and how it can help your practice, visit us at … S3E8: Mastering Communication Read More » The post S3E8: Mastering Communication appeared first on Chiropractic Marketing, Management, and Coaching.

Join Tom Owen and Dr. Jeremiah Bursch as they review some of the life changing events of members over the history of AMC and how those stories are still relevant today.   Send us your questions and comments! You can reach us at: mailbag@amcfamily.com   For more information about Aligned, and how it can help … S3E7: Reflecting on the Past Read More » The post S3E7: Reflecting on the Past appeared first on Chiropractic Marketing, Management, and Coaching.

Join Tom Owen and Dr. Bill Kriva as they lay out the one factor that truly drives success long-term. Send us your questions and comments! You can reach us at: mailbag@amcfamily.com For more information about Aligned, and how it can help your practice, visit us at https://amcfamily.com. The post S3E6: Persistence Over Time appeared first on Chiropractic Marketing, Management, and Coaching.

Join Tom Owen and Dr. John Lay as they discuss the power of chiropractic and how you can be the wellness leader in your community. Send us your questions and comments! You can reach us at: mailbag@amcfamily.com For more information about Aligned, and how it can help your practice, visit us at https://amcfamily.com. The post S3E5: Rethinking Healthcare appeared first on Chiropractic Marketing, Management, and Coaching.

Join Christie Irwin and Jan Treese as they discuss best practices for communication within your office. Send us your questions and comments! You can reach us at: mailbag@amcfamily.com For more information about Aligned, and how it can help your practice, visit us at https://amcfamily.com. The post S3E4: Communication appeared first on Chiropractic Marketing, Management, and Coaching.

Join Christie Irwin and Jan Treese as they discuss best practices for hiring regardless of your position on the team (or your team). Send us your questions and comments! You can reach us at: mailbag@amcfamily.com For more information about Aligned, and how it can help your practice, visit us at https://amcfamily.com. The post S3E3: Hire Like a Pro appeared first on Chiropractic Marketing, Management, and Coaching.

Join Dr. Shannon McMurtry and Dr. Zach Wilson as reflect on the future mission of Aligned and how we can all prepare for new outlooks in the second quarter. Send us your questions and comments! You can reach us at: mailbag@amcfamily.com For more information about Aligned, and how it can help your practice, visit us … S3E2: A New Horizon? Read More » The post S3E2: A New Horizon? appeared first on Chiropractic Marketing, Management, and Coaching.

Join Tom Owen and Dr. Zach Wilson as they discuss some of the new content at Summits this year as well as an exciting update for the podcast. EDITOR’S NOTE: Wake Up Aligned will now be released approximately every ten days for a total of about 36 shows per year. Make sure you subscribe to … S3E1: Expanding Wake Up Aligned Read More » The post S3E1: Expanding Wake Up Aligned appeared first on Chiropractic Marketing, Management, and Coaching.

Join Dr. Shannon McMurtry as he concludes his series on comparisons, especially the importance of including staff in patient interviews. Send us your questions and comments! You can reach us at: mailbag@amcfamily.com For more information about Aligned, and how it can help your practice, visit us at https://amcfamily.com. The post S2E34: Comparisons Part 2 appeared first on Chiropractic Marketing, Management, and Coaching.

Join Dr. Shannon McMurtry as he unpacks the true costs a patient could experience if they choose not to pursue chiropractic care. Send us your questions and comments! You can reach us at: mailbag@amcfamily.com For more information about Aligned, and how it can help your practice, visit us at https://amcfamily.com. The post S2E33: Comparisons appeared first on Chiropractic Marketing, Management, and Coaching.

Join Tom Owen and Dr. Greg Miller as they unpack some of the new content coming to Aligned Summits that you do not want to miss. Send us your questions and comments! You can reach us at: mailbag@amcfamily.com For more information about Aligned, and how it can help your practice, visit us at https://amcfamily.com. The post S2E32: What does the patient feel? appeared first on Chiropractic Marketing, Management, and Coaching.

Join Tom Owen and Right Start Director, Dr. Jeremy Brubaker, as they discuss how patient flow and experience in the office can have an enormous impact on the success of your practice. Send us your questions and comments! You can reach us at: mailbag@amcfamily.com For more information about Aligned, and how it can help your … S2E31: The Patient Experience Read More » The post S2E31: The Patient Experience appeared first on Chiropractic Marketing, Management, and Coaching.

Join Dr. Shannon McMurtry, Dr. Greg Miller, and Dr. Tara Horrall for a round table discussion on the interview with Drs. Lorenz. If you missed Episode 29, we encourage you to go back and listen to it before this one! Send us your questions and comments! You can reach us at: mailbag@amcfamily.com For more information … S2E30: What Does Success Look Like? (Part 2) Read More » The post S2E30: What Does Success Look Like? (Part 2) appeared first on Chiropractic Marketing, Management, and Coaching.

Join Dr. Shannon McMurtry and Dr. Greg Miller as they host Drs. Kyle and Savanna Lorenz to discuss their incredible journey from seven-figure debt to being in a position to retire young (but still loving their dream practice). Send us your questions and comments! You can reach us at: mailbag@amcfamily.com For more information about Aligned, … S2E29: What Does Success Look Like? Read More » The post S2E29: What Does Success Look Like? appeared first on Chiropractic Marketing, Management, and Coaching.

Join Dr. Shannon McMurtry as he delivers the monthly focal topic on professionalism and how you can make your office your sanctuary when times are tough. Send us your questions and comments! You can reach us at: mailbag@amcfamily.com For more information about Aligned, and how it can help your practice, visit us at https://amcfamily.com. The post S2E28: Are You a Professional? appeared first on Chiropractic Marketing, Management, and Coaching.

Join Tom Owen and Dr. Jeremy Brubaker as they close out the year with advice and motivation for bigger visions in 2024. Send us your questions and comments! You can reach us at: mailbag@amcfamily.com For more information about Aligned, and how it can help your practice, visit us at https://amcfamily.com. The post S2E37: A Line in the Sand appeared first on Chiropractic Marketing, Management, and Coaching.

Join Tom Owen and Dr. Greg Miller as they conclude their discussion on recommending the best, expecting the best, and letting the chips fall where they may. Send us your questions and comments! You can reach us at: mailbag@amcfamily.com For more information about Aligned, and how it can help your practice, visit us at https://amcfamily.com. The post S2E36: The Secret to Freedom Part 2 appeared first on Chiropractic Marketing, Management, and Coaching.

Join Tom Owen and Dr. Greg Miller as they discuss a powerful approach to life that will transform your practice. Send us your questions and comments! You can reach us at: mailbag@amcfamily.com For more information about Aligned, and how it can help your practice, visit us at https://amcfamily.com. The post S2E35: The Secret to Freedom appeared first on Chiropractic Marketing, Management, and Coaching.

Join Dr. Shannon McMurtry and Dr. Zach Wilson as they discuss best practices for developing your marketing calendar – just in time for 2024! Send us your questions and comments! You can reach us at: mailbag@amcfamily.com For more information about Aligned, and how it can help your practice, visit us at https://amcfamily.com. The post S2E34: Marketing Calendar appeared first on Chiropractic Marketing, Management, and Coaching.

Join Dr. Shannon McMurtry as he unpacks aspects of goal setting that are often overlooked. Send us your questions and comments! You can reach us at: mailbag@amcfamily.com For more information about Aligned, and how it can help your practice, visit us at https://amcfamily.com. The post S2E33: What Will You Sacrifice? appeared first on Chiropractic Marketing, Management, and Coaching.

Join Dr. Shannon McMurtry as he hosts Dr. Lisa Beighle to discuss a potpourri of topics that you can be thankful for. Have a wonderful Thanksgiving week! Send us your questions and comments! You can reach us at: mailbag@amcfamily.com For more information about Aligned, and how it can help your practice, visit us at https://amcfamily.com. The post S2E32: Golden Nuggets appeared first on Chiropractic Marketing, Management, and Coaching.

Join Tom Owen as he hosts Dr. Tim Peterson to tell the story of how a hard reset in his practice years ago led to a million dollar practice today. Send us your questions and comments! You can reach us at: mailbag@amcfamily.com For more information about Aligned, and how it can help your practice, visit … S2E31: A Hard Reset Read More » The post S2E31: A Hard Reset appeared first on Chiropractic Marketing, Management, and Coaching.

Join Dr. Shannon McMurtry and Dr. Jeremy Brubaker as they discuss character and how it impacts your practice. Send us your questions and comments! You can reach us at: mailbag@amcfamily.com For more information about Aligned, and how it can help your practice, visit us at https://amcfamily.com. The post S2E30: Character appeared first on Chiropractic Marketing, Management, and Coaching.

Join Tom Owen and Dr. Shannon McMurtry as they discuss the need to start preparation NOW for next year, and how going back to your fundamentals will set you up for a record year. Send us your questions and comments! You can reach us at: mailbag@amcfamily.com For more information about Aligned, and how it can … S2E29: Launching Into the New Year Read More » The post S2E29: Launching Into the New Year appeared first on Chiropractic Marketing, Management, and Coaching.

Join Dr. Shannon McMurtry and Christie Reese for the conclusion of their discussion about staff and how it takes the whole team doing their part to truly get great results for patients. Send us your questions and comments! You can reach us at: mailbag@amcfamily.com For more information about Aligned, and how it can help your … S2E28: Creating the Team Read More » The post S2E28: Creating the Team appeared first on Chiropractic Marketing, Management, and Coaching.

Join Dr. Shannon McMurtry as he hosts a special guest, Christie Reese, to discuss the importance of the morning staff meeting and how it sets the tone for efficiency and effectiveness in the office. Send us your questions and comments! You can reach us at: mailbag@amcfamily.com For more information about Aligned, and how it can … S2E27: The Morning Meeting Read More » The post S2E27: The Morning Meeting appeared first on Chiropractic Marketing, Management, and Coaching.

Join Dr. Shannon McMurtry as he hosts Dr. Melissa Licari to discuss the monthly focal topic commitment, and how you can achieve peace of mind by going all-in. Send us your questions and comments! You can reach us at: mailbag@amcfamily.com For more information about Aligned, and how it can help your practice, visit us at … S2E26: Commitment Read More » The post S2E26: Commitment appeared first on Chiropractic Marketing, Management, and Coaching.

Join Tom Owen as he hosts Dr. Henri Dallies to talk about the power of mastering both your technique AND your business model. Send us your questions and comments! You can reach us at: mailbag@amcfamily.com For more information about Aligned, and how it can help your practice, visit us at https://amcfamily.com. The post S2E25: Thinking About Others appeared first on Chiropractic Marketing, Management, and Coaching.

Join Dr. Shannon McMurtry as he hosts Dr. Tim Peterson, Director of Certified Training Centers, as they talk about the unique program Aligned offers that can significantly boost patient visits and collections when utilized. Send us your questions and comments! You can reach us at: mailbag@amcfamily.com For more information about Aligned, and how it can … S2E24: A Sermon In Action Read More » The post S2E24: A Sermon In Action appeared first on Chiropractic Marketing, Management, and Coaching.

Join Tom Owen and Dr. Shannon McMurtry as they discuss the special opportunity the fall provides when it comes to marketing and how it can boost your practice (when done right). Send us your questions and comments! You can reach us at: mailbag@amcfamily.com For more information about Aligned, and how it can help your practice, … S2E23: A Phenomenal Fall Read More » The post S2E23: A Phenomenal Fall appeared first on Chiropractic Marketing, Management, and Coaching.

Join Tom Owen as he hosts Dr. Bill Kriva for a very personal story about his path to entering the chiropractic profession and how it gave him the meaning and purpose he was missing from his career in engineering. Send us your questions and comments! You can reach us at: mailbag@amcfamily.com For more information about … S2E22: Is Your Fire Lit? Read More » The post S2E22: Is Your Fire Lit? appeared first on Chiropractic Marketing, Management, and Coaching.

Join Tom Owen and Dr. Lisa Beighle as they discuss how showing appreciation can come back a hundredfold when it truly comes from the heart. Send us your questions and comments! You can reach us at: mailbag@amcfamily.com For more information about Aligned, and how it can help your practice, visit us at https://amcfamily.com. The post S2E21: Planting Appreciation appeared first on Chiropractic Marketing, Management, and Coaching.

Join Tom Owen and Dr. Zach Wilson as they discuss how to find the people that have the level of enthusiasm you need to take your practice to the next level. Send us your questions and comments! You can reach us at: mailbag@amcfamily.com For more information about Aligned, and how it can help your practice, … S2E20: Mr. Enthusiasm Read More » The post S2E20: Mr. Enthusiasm appeared first on Chiropractic Marketing, Management, and Coaching.

Join Tom Owen and Dr. Bill Kriva as they discuss how to truly break out in a challenging market – or any market. Send us your questions and comments! You can reach us at: mailbag@amcfamily.com For more information about Aligned, and how it can help your practice, visit us at https://amcfamily.com. The post S2E19: Start Standing Out appeared first on Chiropractic Marketing, Management, and Coaching.

Join Tom Owen and Dr. Lisa Beighle as they discuss how to effectively develop large goals and the best way to “shorten the learning curve.” Send us your questions and comments! You can reach us at: mailbag@amcfamily.com For more information about Aligned, and how it can help your practice, visit us at https://amcfamily.com. The post S2E18: Where Are You Headed? appeared first on Chiropractic Marketing, Management, and Coaching.

Join Tom Owen and Dr. Zach Wilson as they discuss one of the major influences in Dr. Owen’s life and how it contributed to a system that continues to serve chiropractors generations later. Send us your questions and comments! You can reach us at: mailbag@amcfamily.com For more information about Aligned, and how it can help … S2E17: Humble Confidence Read More » The post S2E17: Humble Confidence appeared first on Chiropractic Marketing, Management, and Coaching.

Join Tom Owen and Dr. Bill Kriva as they discuss how we can use our time properly to reach the next level. Send us your questions and comments! You can reach us at: mailbag@amcfamily.com The post S2E16: Recharging Your Battery appeared first on Chiropractic Marketing, Management, and Coaching.

Join Tom Owen and Dr. Greg Miller as they discuss the origins of the “pain model” of practice and how Aligned has stood the test of time throughout all the different changes in the healthcare industry. Send us your questions and comments! You can reach us at: mailbag@amcfamily.com For more information about Aligned, and how … S2E15: “We’re the best because…” Read More » The post S2E15: “We’re the best because…” appeared first on Chiropractic Marketing, Management, and Coaching.

Join Tom Owen and Dr. Shannon McMurtry as they host Dr. JP Whittaker to discuss his personal journey and how it shaped the man he is today. Send us your questions and comments! You can reach us at: mailbag@amcfamily.com For more information about Aligned, and how it can help your practice, visit us at https://amcfamily.com. The post S2E14: Winning the Internal Battles appeared first on Chiropractic Marketing, Management, and Coaching.

Join Dr. Shannon McMurtry as he hosts Dr. Todd Osborne to talk about a program Aligned offers that is designed for the doctor who feels like they’ve “made it.” Send us your questions and comments! You can reach us at: mailbag@amcfamily.com For more information about Aligned, and how it can help your practice, visit us … S2E13: Now What? Apex Read More » The post S2E13: Now What? Apex appeared first on Chiropractic Marketing, Management, and Coaching.

Join Dr. Shannon McMurtry as he hosts Dr. Tara Horrall to discuss expectations and how, when properly used, they can change your practice. Send us your questions and comments! You can reach us at: mailbag@amcfamily.com For more information about Aligned, and how it can help your practice, visit us at https://amcfamily.com. The post S2E12: Expectations appeared first on Chiropractic Marketing, Management, and Coaching.