Contractor's marketing Minute gives construction professionals quick, actionable advice they can use to build better businesses.
In this episode, I talk about a way you can cover your social media butt in 5 minutes a day.
In this episode, I discuss how to use self-promotion the right way.
In this episode, I talk about how to achieve huge gains, 1% at a time.
In this episode, I talk about how your ability to create trust in the market beats all.
In this episode, I talk about ways to get out of your own way.
In this episode, I talk about how trust beats everything in marketing.
In this episode, I talk about marketing during lean times and how much easier business is to get when the market turns because it will turn.
In this episode, I talk about how to make more of the presentations you are already doing.
In this episode, I talk about converting presentations into new business.
In this episode, I discuss ways to find savings in your business.
In this episode I talk about the role of SEO on your website today, and how much time and energy you should put into an ever-changing marketing tool.
In this episode, I talk about how doing good work isn't a feature, it is the absolute minimum expected.
This is how to set up your website for success in 2019!
In today's episode, I talk about what it means to really create a brand.
In this episode, I talk about...big picture marketing for contractors.
In this episode, I talk about what it takes to make another $100k next year.
In this episode, I give you 5 actionable tips to move the needle on your marketing before the end of 2018.
In this episode, we talk about perception, and how it affects your construction business.
In this episode I talk about a quick and easy way you can use Google Alerts to track your reputation and your competition.
Today I talk about a way of using being a human as a differentiator.
Another episode where I tie back trust as a leading resource to booking new projects.
In this episode I talk about Amazon's future in lead generation for contractors.
In this episode I talk about what happened in your past that makes your advertising not work today.
Today I want to turn the tables on you. Tell me what your biggest issues are and I will answer them on future episodes of the podcast.
In this episode I talk about ways to improve your lead gen game.
In this episode, I talk about taking another look at Google Adwords.
In this episode, I talk about using free in your marketing today versus in the past.
In today's episode, I talk about creating a profile of your best customer that goes beyond their home value and income.
In today's episode, I discuss why I'd rather concentrate on blogging instead of SEO.
In this episode, I break down construction in football terms. Go Eagles!
Selling to homeowners is a relationship game based on contact. By staying in contact with prospects before they buy, you gain their trust, they know you and they come to like you, which makes selling much easier.
In this episode, I talk about your offer vs. what you sell.
Reviews are the reward for your good work. Listen to the episode for ways to attract more reviews.
If you are buying traffic to your website, you want to listen to this episode!
In this episode, I talk about what you should look for when hiring an outside agency.
In this episode, I talk about the importance of getting to an answer from prospects.
Big data is great for quants, but terrible for contractors. In this episode, I go over the one thing to pay attention to.
Not all marketing is the same. This episode talks about the different places, ways and channels you can market in, and the strategy to use for each.
This episode covers content writing tips you can use to improve your website content, blog content or email marketing content.
Marketing is about providing pleasure or removing pain. Listen to this episode where I talk about what marketing to the problem means.
You are reading that right...listen to this quick episode to hear what I mean.
Traffic by itself doesn't add a single new lead for you to work. This episode talks about what you should do instead.
Words still sell. In this episode, I talk about how the words on your website are either winning or losing you new business.
It isn't cute to call social a fade or that you get no ROI. Social is the new way to tell your story. How are you telling yours?
You think the big fish in your pond is your competition, or the new upstart is your next closest competition, but it isn't. Listen to the episode for who (or what) you compete against.
Your website has a lot of heavy lifting to do. If you've done it wrong, you aren't getting nearly the business you should from your site. In this episode, I go into detail on what your website should do to help you grow your business.