Contractor's Marketing Minute Podcast

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Contractor's marketing Minute gives construction professionals quick, actionable advice they can use to build better businesses.

Darren Slaughter


    • Jun 23, 2019 LATEST EPISODE
    • infrequent NEW EPISODES
    • 8m AVG DURATION
    • 53 EPISODES


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    Latest episodes from Contractor's Marketing Minute Podcast

    Social Media in 5 Minutes a Day

    Play Episode Listen Later Jun 23, 2019 2:34


    In this episode, I talk about a way you can cover your social media butt in 5 minutes a day.

    How To Create Buzz With Self-Promotion

    Play Episode Listen Later Jun 17, 2019 1:11


    In this episode, I discuss how to use self-promotion the right way.

    Play The 1% Game

    Play Episode Listen Later Jun 13, 2019 1:30


    In this episode, I talk about how to achieve huge gains, 1% at a time.

    Another Example of Trust Trumping Everything

    Play Episode Listen Later Jun 12, 2019 1:30


    In this episode, I talk about how your ability to create trust in the market beats all.

    3 Ways to Unstuck Yourself

    Play Episode Listen Later Jun 10, 2019 1:52


    In this episode, I talk about ways to get out of your own way.

    Another Example of Trust Trumping Everything

    Play Episode Listen Later Jun 5, 2019 1:32


    In this episode, I talk about how trust beats everything in marketing.

    Money Follows Attention

    Play Episode Listen Later Jun 4, 2019 1:22


    In this episode, I talk about marketing during lean times and how much easier business is to get when the market turns because it will turn.

    Convert More Sits Into New Business

    Play Episode Listen Later May 31, 2019 1:28


    In this episode, I talk about how to make more of the presentations you are already doing. 

    How to Convert More Sits Into New Business

    Play Episode Listen Later May 29, 2019 1:27


    In this episode, I talk about converting presentations into new business.

    Money is Hiding Everywhere in Your Business

    Play Episode Listen Later May 27, 2019 1:35


    In this episode, I discuss ways to find savings in your business.

    Why You Should Pay Attention to SEO, Just Don't Die By It

    Play Episode Listen Later May 24, 2019 1:18


    In this episode I talk about the role of SEO on your website today, and how much time and energy you should put into an ever-changing marketing tool.

    The Ante Has Changed Again

    Play Episode Listen Later May 23, 2019 1:53


    In this episode, I talk about how doing good work isn't a feature, it is the absolute minimum expected.

    Darren's 2019 Website Primer

    Play Episode Listen Later Jan 7, 2019 27:26


    This is how to set up your website for success in 2019!

    Doing It All

    Play Episode Listen Later Dec 4, 2018 126:00


    In this episode, I talk about getting it all done.

    Creating a Brand

    Play Episode Listen Later Nov 19, 2018 126:00


    In today's episode, I talk about what it means to really create a brand.

    Big Picture View of Marketing

    Play Episode Listen Later Nov 15, 2018 5:25


    In this episode, I talk about...big picture marketing for contractors.

    All About The Reps

    Play Episode Listen Later Nov 14, 2018 3:51


    In this episode, I talk about the reps...you'll see.

    Competition

    Play Episode Listen Later Nov 5, 2018 5:27


    Today I talk about competition.

    Risk

    Play Episode Listen Later Nov 5, 2018 5:49


    In this episode, I talk about risk in your business.

    Make an Extra $100k Next Year

    Play Episode Listen Later Nov 5, 2018 3:56


    In this episode, I talk about what it takes to make another $100k next year.

    5 Marketing Suggestions Before the End of 2018

    Play Episode Listen Later Nov 5, 2018 6:46


    In this episode, I give you 5 actionable tips to move the needle on your marketing before the end of 2018.

    Perception

    Play Episode Listen Later Oct 30, 2018 3:59


    In this episode, we talk about perception, and how it affects your construction business.

    A Quick Way To Manage Your Online Reputation

    Play Episode Listen Later Oct 29, 2018 4:24


    In this episode I talk about a quick and easy way you can use Google Alerts to track your reputation and your competition.

    Humanity as a Sales Tool

    Play Episode Listen Later Oct 25, 2018 2:53


    Today I talk about a way of using being a human as a differentiator. 

    Another Episode on Trust-Because it is That Important

    Play Episode Listen Later Oct 24, 2018 2:48


    Another episode where I tie back trust as a leading resource to booking new projects.

    Prediction About Amazon Lead Generation

    Play Episode Listen Later Oct 23, 2018 3:21


    In this episode I talk about Amazon's future in lead generation for contractors.

    Ads Not Working? Here's Why

    Play Episode Listen Later Oct 22, 2018 3:13


    In this episode I talk about what happened in your past that makes your advertising not work today.

    Frustrations

    Play Episode Listen Later Oct 19, 2018 2:53


    Today I want to turn the tables on you. Tell me what your biggest issues are and I will answer them on future episodes of the podcast.

    Trust is A Must

    Play Episode Listen Later Oct 18, 2018 2:52


    Today I talk about one part of the sales trifecta; trust.

    Strategic Tips For Better Lead Generation

    Play Episode Listen Later Oct 17, 2018 5:20


    In this episode I talk about ways to improve your lead gen game.

    Time to Take Another Look at the New Google Ads

    Play Episode Listen Later Oct 16, 2018 5:28


    In this episode, I talk about taking another look at Google Adwords.

    Free

    Play Episode Listen Later Oct 15, 2018 3:37


    In this episode, I talk about using free in your marketing today versus in the past.

    The Customer Avatar

    Play Episode Listen Later Oct 12, 2018 5:08


    In today's episode, I talk about creating a profile of your best customer that goes beyond their home value and income.

    Blogging vs. SEO

    Play Episode Listen Later Oct 11, 2018 3:36


    In today's episode, I discuss why I'd rather concentrate on blogging instead of SEO.

    Construction Marketing in Football Terms

    Play Episode Listen Later Oct 10, 2018 4:35


    In this episode, I break down construction in football terms. Go Eagles!

    Know, Like & Trust

    Play Episode Listen Later Oct 9, 2018 6:13


    Selling to homeowners is a relationship game based on contact. By staying in contact with prospects before they buy, you gain their trust, they know you and they come to like you, which makes selling much easier.

    Selling vs. Offering

    Play Episode Listen Later Oct 5, 2018 1:00


    In this episode, I talk about your offer vs. what you sell. 

    Reviews

    Play Episode Listen Later Oct 4, 2018 0:51


    Reviews are the reward for your good work. Listen to the episode for ways to attract more reviews.

    Paid Traffic and Responsive Websites

    Play Episode Listen Later Oct 4, 2018 2:38


    If you are buying traffic to your website, you want to listen to this episode!

    Hiring A Marketing Service

    Play Episode Listen Later Oct 3, 2018 6:33


    In this episode, I talk about what you should look for when hiring an outside agency. 

    Get Closure on Prospects

    Play Episode Listen Later Oct 2, 2018 2:47


    In this episode, I talk about the importance of getting to an answer from prospects.

    Big Data

    Play Episode Listen Later Oct 1, 2018 1:08


    Big data is great for quants, but terrible for contractors. In this episode, I go over the one thing to pay attention to. 

    Channels & Strategy

    Play Episode Listen Later Sep 27, 2018 3:56


    Not all marketing is the same. This episode talks about the different places, ways and channels you can market in, and the strategy to use for each.

    Content Writing Tips

    Play Episode Listen Later Sep 27, 2018 4:44


    This episode covers content writing tips you can use to improve your website content, blog content or email marketing content. 

    Market to The Problem

    Play Episode Listen Later Sep 27, 2018 3:19


    Marketing is about providing pleasure or removing pain. Listen to this episode where I talk about what marketing to the problem means.

    Not Everyone Needs to Advertise

    Play Episode Listen Later Sep 27, 2018 3:41


    You are reading that right...listen to this quick episode to hear what I mean. 

    Traffic Isn't The Answer

    Play Episode Listen Later Sep 27, 2018 1:53


    Traffic by itself doesn't add a single new lead for you to work. This episode talks about what you should do instead.

    Words on a Page

    Play Episode Listen Later Sep 26, 2018 3:16


    Words still sell. In this episode, I talk about how the words on your website are either winning or losing you new business.

    Be On Social

    Play Episode Listen Later Sep 26, 2018 1:53


    It isn't cute to call social a fade or that you get no ROI. Social is the new way to tell your story. How are you telling yours?

    Your Competition is More Than Just Other Contractors

    Play Episode Listen Later Sep 26, 2018 2:31


    You think the big fish in your pond is your competition, or the new upstart is your next closest competition, but it isn't. Listen to the episode for who (or what) you compete against. 

    Your Website's Job

    Play Episode Listen Later Sep 26, 2018 2:30


    Your website has a lot of heavy lifting to do. If you've done it wrong, you aren't getting nearly the business you should from your site. In this episode, I go into detail on what your website should do to help you grow your business.

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