Podcasts about know like

Speaker Mastermind Community: Click here to find out more about the Paid to Speak Accelerator Community (aka Mastermind Community) and to put your name on our Waiting List. Show Notes: 11 Things Great Speakers Do Differently #6 - Serve Before Selling Decision-Makers buy from people they: Know Like (aka—respect) Trust However, most speakers have the attitude of Always Be Selling, so they come out of the gate selling. Great speakers, on the other hand, do things differently. Great speakers serve before trying to sell: They serve first, second, third, fourth, fifth, etc. They "court" before asking for a "commitment" Review: Here Are The Tips We've Covered So Far Episode 109 - Speak WITH Your Audience (Not AT Your Audience) Episode 110 - Bring Your Audience Into Your Stories Episode 111 - Create Experiences Episode 112 - Step Into Your Character Episode 113 - Be Great At Business Episode Resources 9 Ways to Get Paid as a Speaker (FREE Resource) 5 Keys to Create a Speech That Pays (FREE Resource) Got questions? Submit them here Thank You for Listening! If you enjoyed this episode, please leave us a rating and review on iTunes. Also, share it by using the social media buttons at the top or bottom of this post. Until next time, continue to move from #DREAMtoDO as a speaker.

In today's fast-paced digital world, crafting compelling web copy and layout is key to capture your audience's attention. You get a bird's eye view of a coaching session with my client, Michele, in taking a look at her home page from top to bottom.Are you interested in getting my eyes and ears on your copy? You can start with a 20 minute Messaging Makeover where I could look at sales page copy, website copy, or your emails. ✨Click here to sign up for your 20 min Messaging Makeover today!

Welcome to The Corporate Escapee Podcast, where we explore the journeys of GenXers breaking free from corporate life to build something on their own terms. I'm your host, Brett Trainor, and today we dive into a conversation that's critical for every corporate escapee: mastering LinkedIn.Joining me is LinkedIn strategist and fellow escapee, Deanna Russo. Deanna's expertise has helped thousands rethink their approach to LinkedIn—not as a sales tool or online resume, but as a powerful platform for networking, relationship-building, and earning trust. In this episode, Deanna shares her journey from corporate sales to launching her own business, her game-changing “Know, Like, and Trust” triangle strategy, and practical tips to optimize your LinkedIn presence heading into 2025.If you're ready to shift your mindset and make LinkedIn work for you, you're in the right place. Let's get started!Links:https://www.linkedin.com/in/deannarusso1/https://leverageupllc.com/ TakeawaysChange your mindset about LinkedIn; it's a networking event.Focus on building know, like, and trust with your audience.Your LinkedIn profile should reflect your authentic self.Visibility on LinkedIn is crucial for standing out.Engagement is key; participate in conversations relevant to your niche.Your headline should communicate the problem you solve.Differentiate yourself from others in your field.Content should resonate with your audience's needs.Flexibility in your business strategy is essential for growth.You don't need to have everything figured out before starting. Engagement is more effective than self-promotion.Visibility leads to inbound conversations.Consistency in posting builds trust over time.Storytelling is key to relatability and trust.Commenting on posts can generate content ideas.People remember how you make them feel.You don't need to post every day to be effective.Focus on adding value in conversations.The algorithm favors engagement over likes.Building relationships is crucial for success.Sound Bites"It's all about changing your mindset.""It's really about know, like, and trust.""I did not have it all figured out.""Different is better than better.""Your profile becomes your billboard.""You need to have conversations with people.""You're only shouting from the rooftop.""It's about adding value and listening."Chapters00:00 Reimagining LinkedIn: A Networking Mindset03:03 Deanna's Escapee Journey: From Corporate to Entrepreneur06:12 Navigating the Transition: Finding Your First Clients09:02 Evolving Business Strategies: Flexibility in Offerings12:02 Authenticity on LinkedIn: Being Yourself15:11 Crafting Your Profile: The Importance of Headlines17:58 Visibility and Engagement: Building Relationships on LinkedIn23:55 Engaging Conversations Over Self-Promotion28:01 The Importance of Consistency in Content Creation31:57 Building Trust Through Storytelling39:24 The Power of Commenting and Engagement44:40 Conclusion and Future Conversations

Interview with ChatBotMom, Mary Kathryn Johnson. The post 379: How to Increase Know, Like and Trust in a Digital World first appeared on Persuasion by the Pint.

Have you ever heard the marketing term, "know, like and trust" before? It's a way to build relationships with potential clients. If esthetician business marketing has been challenging for you, then today's episode is perfect for you. ⁠Book a free Discovery Call⁠ with me to learn more about my 1:1 coaching program. It's a no pressure call where I learn about your business and we decide if we're a good fit to work together. ⁠Click here.⁠ Want to work with me? Learn more here. Get the formula for making 100k in Revenue for FREE ⁠here⁠. Follow me on Instagram: @esthetician.coach --- Support this podcast: https://podcasters.spotify.com/pod/show/brittany-hagemann/support

This is an excerpt story from my lunch and learn talk last week on Relationship Marketing, drawing on our book: "Relationship Marketing³: The Ground Game for Small Business Success" the Book/Audio/Kindle version on Amazon: https://a.co/d/hKuEnGn Our self-paced training on Relationship Marketing³ https://www.martinbrossmaninstitute.com/p/relationship-marketing-3  Our webpage on Relationship Marketing³ http://relationshipmarketing3.com/  We also offer on-site training for groups and teams with the technology, including a special workbook. Contact colleen@martinbrossman.com or call 919-847-4757. Option one is to schedule a brief meeting about bringing this training to your group or team.  My Success Coaching website is ⁠https://Coachingsupport.com⁠ . To join Martin Brossman's Small Business Monthly News Letter for useful tips and more, sign-up here: https://bit.ly/MartinsNewsletter If you value this podcast, share it! Email me what shows you like and what you want more of. Please include the word podcast and the show you are referencing in the subject line to martin@martinbrossman.com - Find all my online content at ⁠https://linktr.ee/martinbrossman⁠

Pastor G. Chris Brown (Broadway MBC - Winchester, Kentucky) Preaching: “You Don't Know Like I Know, What The Lord Has Done For Me” - Psalms 34:1

Do you have to niche down as a content creator? Learn actionable tips from in this episode of the Everyday Badassery Podcast, where they discuss how focusing on a specific niche boosted their growth and monetization. Discover how refining your content strategy can help you engage your audience more effectively with Jeanine Romo of ⁠LeWildExplorer⁠.

 You have an upcoming event Scott G. SheaTuesday Jul 30, 2024 ⋅ 10:15am – 10:25am (Eastern Time - New York)Hey there, I hope that you're doing well! In honor of the rise of Bob Dylan's breakthrough single, “Like a Rolling Stone” hitting the pop charts on July 24, 1965, I wanted to get ahead of next week's news cycle to see if you might be interested in hosting Scott G. Shea, leading music historian and author of the best-selling book, “All the Leaves Are Brown: How the Mamas Came Together and Broke Apart,” on your show to discuss how the song and the artist impacted western music and culture. Before the world heard that song, Dylan was far from mainstream and relevant in mostly small metropolitan and university music circles. "Like a Rolling Stone" changed all that. Along with the Byrds and the Lovin' Spoonful, he ushered in the era we now know as folk-rock. Scott is available to discuss the significance of the song's impact and uniqueness. Along with the Byrds and the Lovin' Spoonful, Bob Dylan helped usher in the genre we now know as folk-rock, which Scott describes as the first successful and significant U.S. response to the British Invasion led by the Beatles and the Rolling Stones. Scott can address the unlikeliness of the song's popularity. Dylan's vocals were raw and unorthodox in comparison to most hit singers in the history of pop music and the single clocked in at an astounding 6:07, shattering the previous record held by the Righteous Brothers' “You've Lost That Lovin' Feeling,” which clocked in at 3:45. The needs of radio station programmers were now irrelevant to musical artists. Become a supporter of this podcast: https://www.spreaker.com/podcast/arroe-collins-unplugged-totally-uncut--994165/support.

Send us a Text Message.We've all heard about the "know, like, and trust" factor but what is it really, how do you get it and how does it contribute to your business growth? In this episode, I'll show you how genuine, value-driven networking can foster mutually beneficial relationships.  We''ll dig into what it means for someone to know, like and trust you and why it matters if they do.  I'll also show you how to up the know, like and trust factor in your life and share some ways you might be sabotaging it without even realizing. If you want to leverage your personal connections and authenticity to build a stronger more successful business, this episode is for you!Mentioned in this episode:Bob Burg - author of The Go-Giver and Endless ReferralsBegin With Trust---To learn more about the Powerful Women Rising Community or to register for our next Virtual Speed Networking Event, go to www.powerfulwomenrising.com

In honor of the rise of Bob Dylan's breakthrough single, “Like a Rolling Stone” hitting the pop charts on July 24, 1965, I wanted to get ahead of next week's news cycle to see if you might be interested in hosting Scott G. Shea, leading music historian and author of the best-selling book, “All the Leaves Are Brown: How the Mamas Came Together and Broke Apart,” on your show to discuss how the song and the artist impacted western music and culture. Before the world heard that song, Dylan was far from mainstream and relevant in mostly small metropolitan and university music circles. "Like a Rolling Stone" changed all that. Along with the Byrds and the Lovin' Spoonful, he ushered in the era we now know as folk-rock. Scott is available to discuss the significance of the song's impact and uniqueness. Along with the Byrds and the Lovin' Spoonful, Bob Dylan helped usher in the genre we now know as folk-rock, which Scott describes as the first successful and significant U.S. response to the British Invasion led by the Beatles and the Rolling Stones. Scott can address the unlikeliness of the song's popularity. Dylan's vocals were raw and unorthodox in comparison to most hit singers in the history of pop music and the single clocked in at an astounding 6:07, shattering the previous record held by the Righteous Brothers' “You've Lost That Lovin' Feeling,” Become a supporter of this podcast: https://www.spreaker.com/podcast/arroe-collins-like-it-s-live--4113802/support.

Tune in Today's SHOW as our well known successful guest speaker shares amazing insight around this very important topic. You will find ways to connect with our GUEST today on the website mentioned in the video and further continue the conversation.   SUBSCRIBE, REVIEW & SHARE the SHOW! Elona at the Life School helps Entrepreneurs and Organizations grow legacy purpose driven life and businesses for major Impact & Income.   Website: www.elonaloparicoaching.com   Follow our Page on Facebook:  https://www.facebook.com/profile.php?id=100063162853244&mibextid=LQQJ4d Join our Facebook Group Community here: https://www.facebook.com/groups/entrepreneursofthelifeschool   Connect with us on Linkedin: https://www.linkedin.com/in/elona-lopari/   Follow us on Instagram: https://www.instagram.com/elona_lopari/  

A concept that I think about A LOT as a small business owner is that a person has to know, like, and trust me in order to buy from me.  How does this play out in my world? As the person selling a service to someone, people need to know who I am and what I'm about, they have to like what they know about me, and they have to trust that I will deliver exactly what I say I will.  As a person who is sold to on a daily basis by various vendors, I am infuriated by people who simultaneously try to connect with me on LinkedIn or via the first-ever email AND attempt to sell me something. This happens multiple times every day.  I build know, like, and trust in my business with my podcast, informative social media posts and newsletters, and through my consults. I'm personable, genuine, and knowledgeable without being a “know-it-all.”  Why am I telling you all this? I've been thinking about how know, like, and trust applies to the job seeker.  To be crystal clear: When you are in a job search, you are selling a product. It may have a price tag of $100K annually – or $500K annually. That product has features and benefits, which MUST be explained and demonstrated to a prospective buyer. That product is YOU.  I want to break down the know, like, and trust – each with strategies to help you build a sales model for product YOUR NAME HERE.  KnowOf course, a prospective employer will get to know you during the course of the interview, but how can you help them get to know you before that – so they are compelled to interview you?  1.    Make sure your resume is a marketing document, not just a data sheet or “career obituary.” They can get to know you much better if you share your achievements and personal brand with them – what differentiates you from your competition? How have you added value to each company you've worked for?  2.    Understand the difference between features and benefits – and be able to explain them to a prospective employer. Here are some examples of common products' features and benefits: Nike Running Shoes – features include the material the sole is made out of, the type of laces used, the arch support, and the padding. Benefits include how these shoes will help you run faster, in various terrains, while preserving your arches in comfort and wicking moisture away.  Sleep Number Bed – features include the adjustability of each side, the material the mattress is made out of, and the warranty. Benefits include how the adjustability will allow you and your partner to independently adjust your sides for maximum sleep comfort, how the bed keeps you both at an ideal sleep temperature, and how you can be assured that – should anything happen to your bed – you are protected.  What might a job seeker's features and benefits be?  Features: A certain degree or certification, extensive experience in a certain field, expertise in a certain skill.  Benefits: How those features will allow you to solve problems, improve efficiency, and increase revenue for that company.  It's not enough to answer an employer's question of “Why should I hire you?” with a least of your features – you want to spoon-feed them with how those features will help them.   3.    They WILL look at your LinkedIn profile before deciding whether to interview you. LinkedIn is the perfect place for you to not only help prospective employers get to know you, but also to help them begin to LIKE you.  LinkedIn should be written in first person, in a conversational style as if you were talking over a cup of coffee with the reader. This is your opportunity – specifically in the About section – to tell your story. You can inject humor (if that's who you are), talk about challenges you've overcome, and even give a glimpse into your life outside of work.   LikeAs I just mentioned, LinkedIn is a great place to help prospective employers begin to like you. Here are some additional thoughts: 1.    They will feel more connected to you if you have some connections in common. This is an angle no one really talks about: If I look at someone I DON'T know on LinkedIn, I look to see how we're connected. Who are our common connections? If they are connected to someone I know, like, and trust – guilt by association. I feel a little bit of “like” for that person, too.  This makes a compelling case for strategically connecting to certain people – and it can be your opening line for connecting with them. “I see we are both connected to NAME, one of my favorite people – let's connect!”  2.    They need to get to know you as a total person during the interview. Throughout my career, I've interviewed so many candidates who I didn't feel as though I knew any better AFTER interviewing them than I did before. They were stilted, gave obviously rehearsed answers, and didn't let me into their life outside of work at all.  If you have a sense of humor, let it out – in small doses – during the interview. If you are an avid horse rider – let them know. Just keep the personal information neutral or positive.  Also – if you are interviewing in person or via technology from their office, look for clues as to what the interviewer is interested in and make a comment or ask a question. Show interest in them – they'll like that.   TRUSTHow do you get someone to trust you before they've worked with you? I had to really think on this one.  1.    Make sure your resume, online presence, and the in-person version of you are in alignment. Not much will throw the interviewer off the “trust train” more than feeling like there are multiple versions of you. There should be consistency in what you present as your strengths (and weaknesses), your passions, what you are looking for in an employer, and your moral code.   2.    Show trustworthiness in how you speak about former employers, bosses, and coworkers.To be clear, I am NOT suggesting that you paint everything as roses and rainbows. I spoke about how to bring up negative things in episode #323. The challenge is to say what needs to be said without throwing anyone or anything under the bus (although it is okay to “mea culpa” yourself).  Think of it this way: a prospective employer will figure that anything you say about a former employer or boss is an indication of what you might say about that company or that boss down the road.  Speak factually AND with grace.   3.    Follow through.A great way to build trust is to do what you say you will do throughout the interview process. Send them whatever they ask for, call when you say you will, show up promptly for all interviews, and send thank you notes.   4.    Seed your references.You will likely be required to give a list of professional references. Is there one or more people on your reference list who can specifically speak to your trustworthiness? It's perfectly acceptable to ask a reference to say a specific thing about you, as long as it's truthful.    Of course, there are a lot of other components to a sales model for job seekers, but I wanted to focus today on Know, Like, and Trust. Maybe in another episode I'll have a sales expert on the podcast to talk about things like buying signals and closing the sale.   If you are a high-achieving professional with the goal of landing in the C-suite, the Highly Promotable coaching program may be just the ticket! This 1:1 program is targeted to strategically leverage one of your strengths to become a signature strength — and move the needle on one of your developmental areas so it becomes a strength.  This is a four-figure investment in your professional future! If this sounds like just what you need, schedule a complimentary introductory call to determine if you are a fit for Highly Promotable:  https://calendly.com/lesaedwards/highly-promotable-introductory-call

Tune in Today's SHOW as our well known successful guest speaker shares amazing insight around this very important topic. You will find ways to connect with our GUEST today on the website mentioned in the video and further continue the conversation.   SUBSCRIBE, REVIEW & SHARE the SHOW! Elona at the Life School helps Entrepreneurs and Organizations grow legacy purpose driven life and businesses for major Impact & Income.   Website: www.elonaloparicoaching.com   Follow our Page on Facebook:  https://www.facebook.com/profile.php?id=100063162853244&mibextid=LQQJ4d Join our Facebook Group Community here: https://www.facebook.com/groups/entrepreneursofthelifeschool   Connect with us on Linkedin: https://www.linkedin.com/in/elona-lopari/   Follow us on Instagram: https://www.instagram.com/elona_lopari/

We work with people we know, like and trust, as a friend reminded me not too long ago.This is part of why podcating is such a remarkable platform - it gives you an opportunity to intimately get to know, like and trust your host and their guests in a friendly, non-commital way that takes out the visual (where 80% of our ideas come from). By doing this we get to return to our hearts, and what we truly feel in what we truly know, like and trust. If podcasting calls to you, it's not too late to sign up for my course! Send me an email to learn more, or poke around my website:catcaldwelmmyers@gmail.comSupport the showConnect with me in the following ways:catcaldwellmyers@gmail.comwww.catcaldwellmyers.com@catcaldwellmyers@adventureparadoxThe Adventure Paradox Podcast Page (Fb)

Have you heard the term "know, like and trust"?  It's a concept that says that people are more likely to want to do business with you if they know, like and trust you. The same can be said about leadership!  But before you can work on getting others to know, like and trust you --- you need to be sure that you know, like and trust yourself! It always start with you.  It's the inside out approach to effective leadership. Take a listen to hear how to know, like and trust yourself! Enjoy! Links + Ways to Connect: Show Notes Episode 112 Angie Robinson Coaching Website Schedule a free Discovery Call   Angie Robinson LinkedIn Angie Robinson Coaching Instagram Angie Robinson Coaching Facebook

To achieve your advocacy goals, you need decision makers to work with you to get that done.  They're not going to do that if they don't know you, don't like you and don't trust you. So our number one job in strategic relationship building is to build that know, like and trust factor with decision makers. There's no way around the fundamental work of building a strategic relationship. But there are plenty of things you can do to reach a higher level of know, like and trust, faster and more efficiently.  So that you can get your decision maker engaged and helping you sooner.In this episode, we share:The seven essential elements of Know, Like & TrustWhy conversations that are confined to the business at hand often fail to build strategic relationshipsWhen to lean in and when to back away from a key point when engaging the decisionmaker Key insights from sociologists that can help you build know, like and trust The powerful counterintuitive strategy that accelerates trust building  If you found value in this episode, please share it with other progressive nonprofit leaders.  And I'd be grateful if you would leave a rating and review on Apple podcasts, which will help even more people find out about this podcast.Thanks!

The challenges businesses encounter in generating pipeline and revenue have changed. SmartWIN24 speaker and Smartegies Alliance Partner Megan Gregory joins the podcast. With two decades of sales and marketing expertise, Megan offers insights into contemporary marketing strategies. Specifically targeting AEC firms, she discusses the importance of understanding your audience, pinpointing their issues, and deploying a continuous marketing engine powered by paid media. The conversation sheds light on the shifting paradigms of advertising, stressing the necessity of engaging potential clients and innovating ways to connect and resonate with them.Marketing has its own intricacies in today's digital age, and it is important that AEC marketers learn to pursue the latest trends and technologies. Megan advocates for a grounded approach that prioritizes a clear understanding of the business's specific objectives and audience. Her unique perspective offers a balanced view, advocating for strategic, targeted, and intentional marketing efforts. Connect with Megan Gregory:For over 20 years, Megan has worked in a variety of sales and marketing roles in data management software companies. And while the roles have been varied and include Business Development, Territory & LOB Sales Management, Partner & Alliances, Content Marketing, Marketing Operations, and Demand Gen; the thread that ties it all together is understanding companies want to gain more customers and keep the ones already earned.As a Smartegies Alliance Partner, Megan uses this to help clients enhance their digital presence, optimize online campaigns, and integrate innovative media strategies.LinkedIn: https://www.linkedin.com/in/megan-m-gregory/Connect with Katie: LinkedIn:  https://www.linkedin.com/in/kacash/

LOVE THY NEIGHBOR WITH BETTER RELATIONSHIPS I have a vision to help us love thy neighbor. We need more relationships in our lives. And our podcasts can help us do exactly that. PERSPECTIVE It is funny how our attitude changes when we realize we know somebody. Our default attitude is confrontational and offended. Someone cuts you off in traffic and we get upset. Did they cut your off? Or maybe they didn't realize their lane ended. It's perspective. Someone takes two plates through the buffet line instead of one, thereby taking more than their fair share. Or maybe they were getting a plate for their handicap spouse who can't stand in a buffet line. Someone left their trash all over the fast food table. Or maybe they got a frantic call that their child was rushed to the hospital. Again, perspective. Remember, we only know what we know. And when we have strong relationships, our default tends to be forgiveness rather than confrontation. IT'S WHO YOU KNOW One winter we got around 12 inches of snow three weeks in a row. It was a time my attitude changed once I realized we had a relationship. It was early January, and I was pulling into the parking lot of the radio station. It took longer than usual to get to work, because of all the snow. When you get that kind of snow, you take it slow and exaggerate your moves. You turn slower and wider. It takes longer to stop. You ease your way through snow. If you've ever lived in a cold climate, you know snow plows come down the street creating small walls of snow in front of every driveway. Nothing is more frustrating than just getting finished shoveling your driveway only to have the plow push a big wall right back into your fine work. When I got to the station that morning, the plows had pushed the snow from the street right into the entrance of our parking lot. It was pretty good sized and took some effort to get through it. As I pulled into the radio station lot just before 8 AM, I had to go around this little BMW that was high centered in the snow. He tried to take his little low profile car through the snow wall the plow had created. Not smart. Anyone who has driven in snow knows you don't drive a sports car in the snow. And, you surely don't try to drive through deep snow. Common sense. I had a few choice words under my breath as I drove around him and found my parking spot. I walked into the building as he continued to spin his tires trying to get out of the snow. Again, anyone who has driven in snow knows you don't spin your tires. You'll never get out. Rock it and ease it out. THE MEETING When I opened my email at my desk, I saw an invite for an all staff meeting at 8:30. At that meeting, the vice president of our company introduced our new general manager. He had just arrived from Tucson, Arizona. And yep, he was the guy stuck in the snow in that BMW. I probably should have helped him get unstuck. He surely didn't know any better. DEFAULT TO CONFRONTATION Why do we default to irritation or confrontation? Why are we offended first? We don't know what we don't know. We make assumptions about people when we really don't know the full story. It's because we lack relationships. Tech makes it so easy to say things behind a screen name that we would never say to someone in person. It is easy to send a scathing email when we would never say those same things face-to-face. The way we act in the digital world creeps into how we act in the real world, because we spend most of our time in the digital space. It becomes second nature. RELATIONSHIPS IN BUSINESS It happens in business as well. We are shopping on Amazon. When getting gas we pay at the pump. We don't talk with travel agents any longer. With the pandemic, menus went to our smart phones with QR codes. You can even buy a car from a vending machine at those big Carvana towers. We have no relationships in business. Rather than buying from someone you know, it has all been reduced to a battle for price. It's a race to the bottom of the price scale. When you can create relationships with potential clients, you are so far ahead of the competition. You can also charge much higher prices. 3% ARE BUYING NOW In his book The Ultimate Sales Machine, Chet Holmes says about 3% of your market are buying now. These people are actively seeking a solution. Therefore, 97% are NOT buying today. If you are only selling, you are missing 97% of your market. When you are creating content on your podcast to help people and build relationships, you are serving all 100% of your market. Now ask yourself, are ads on your show serving your market and building relationships? How do you feel when you're watching a YouTube video and suddenly ads pop in and interrupt you? Why would you do that to your audience? If all you do is sell, you're missing 97% of your market. When you build relationships, you are laying the foundation. When that other 97% is ready to buy, it is much more likely they are coming to you. RELATIONSHIPS FOR A BETTER HUMANITY Not only do I want you to create relationships for better business, I want you to create relationships for a better humanity. Create a community. Support each other. My kids don't have best friends. When I was a kid, I would wake up every summer day and take my bike up to Rick's. Rick and I would get on your bikes and ride everywhere all day long. We'd go to the store. We would head to the park. There were dirt roads we had never been down that we would explore. The two of us would ride our bikes all day and get home just in time for dinner, sometimes eating at each others house. Then we would go out and create some game in the yard. When it got dark, we'd play hide and seek with the kids in the neighborhood. We just needed to be inside before the news came on. Rick and I knew everything about each other, because we spent everyday together. If we didn't live it together, we told each other about it. Today, my kids chat on their phones. They hang out with their friends virtually playing Xbox. Their friends are on the other side of their headset. Sometimes those friends are in Minnesota. Other times in Washington. Occasionally, those friends are the next neighborhood over. Rarely are they hanging out in person. Tech makes it too easy to not be together in person. Why get on my bike and ride up the street when I can Snapchat or FaceTime? THE COMEBACK I want you to bring back the relationship. Not only love thy neighbor, but love thy neighborhood. We need relationships. Society needs relationships. Instead of the anger and confrontation, we need compassion and understanding. Your podcast gives you the platform to share your story and build relationships. You are in the ear of your listeners making connections and growing friendships. People listen to your podcast while they are doing other things alone. They don't want to be alone. You are their companion. That companionship is why a podcast is so much more powerful than video when it comes to building rapport. The know, like and trust comes from the stories you tell and the bits of your life you share with your audience. This week on your podcast, begin sharing a bit of yourself. Start building relationships. The world needs you. WORK TO BUILD RELATIONSHIPS When you and I work together, we first get clear on your ideal client. It is easier to build relationships when you know who you are attracting. Next, we find those people and invite them to your show. We craft your content to build relationships with those potential clients through the stories you tell. This is especially true if you are interviewing others. We then connect your content to your offer. This is a matter of building a system that will get your listeners excited about working with you. Next, we get your listener started down your funnel. Your content connects to the first step toward being a client. Finally, we have a sales conversation and convert them to clients. I've done it for years on the radio. We would create great content that would build an audience and relationships. Then, we would leverage that attention to sell advertising. More people listened to my show than any other show in town. And, I wasn't even on the air in morning drive. Instead of selling advertising, I want you to sell your stuff. That's what I help coaches like you do. Rocky Lalvani used my coaching to double the downloads of his podcast Profit Answer Man. Rocky says, "While most people focus on equipment Erik focuses on the listener and how you can serve them." Greg Payne of The Cool Grandpa podcast doubled his downloads in our first month together. He doubled again the next month. Let's get on a call to see how I can help you use your podcast to grow your business. If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.

How to build KNOW, LIKE & TRUST in your Customer Journey.   Download the FREE Marketing Checklist list here: https://www.elonaloparicoaching.com/media-press-speaking...   SUBSCRIBE, REVIEW & SHARE   Elona at the Life School helps Entrepreneurs and Organizations grow legacy purpose driven life and businesses for major Impact & Income. Website: www.elonaloparicoaching.com   Follow our Page on Facebook: https://www.facebook.com/profile.php?id=100063162853244...   Join our Facebook Group Community here: https://www.facebook.com/groups/entrepreneursofthelifeschool Connect with us on Linkedin: https://www.linkedin.com/in/elona-lopari/ Follow us on Instagram: https://www.instagram.com/elona_lopari/

Are you struggling with knowing where to market your business and create authentic connections? I used to do the exact same. I thought I had to be everywhere.Then I found my favorite places that jazz me up and I get to really support my people and share endless value with them. Take a listen and see how to find your people and where to hangout at online.

In the first two parts of this three part series we have gone deep on how to become known and liked by buyers.  That is all very well, but if they don't trust us, they won't buy our solutions if they can avoid it.  If you are in an industry where the supply side is totally restricted and the buyers have to compete for supply, then lucky you. I have never had that luxury and I would guess 99.9% of salespeople are in my boat.  How do we get buyers to trust us?  The answer is in our kokorogamae.  This is our true intention.  What is in our hearts as salespeople?  Are we focused on what we get, our commissions, our new car, our benefit, making our targets to get the Sales Director's jackboot off our neck?  Or are we focused on the buyer's interests.  Is our success wrapped up inside the buyer's success?  One of my favourite sales trainers is Zig Ziglar, whose famous insight is: “you can get everything you want in this life, if you will just help enough other people get what they want”.  Zig has passed away already, but he hit on a profound building block of gaining buyer trust with his philosophy.  Speaking of which, do you have a sales philosophy?  Have you set out your approach to sales, to establish the guardrails and boundaries of your actions and behaviours.  Of course, a wonderful sales philosophy is easy to embrace.  Remember though that everyone has a plan until they are punched in the mouth.  In sales, that means not selling and if you are on 100% commission that means not eating.  Even if you are not on 100% commission, it means getting fired and having to find another job. Are you pushing certain solutions to buyers because they are the group with the highest commissions for you?  Are you putting your personal interests ahead of those of the buyer?  When things are going well, then all of these issues can be eliminated, but when you are hungry and can't support your family, then your own rules get thrown out the window and you become desperate. There is nothing worse in the business world than a desperate salesperson.  They will damage two brands in perpetuity.  One will be the company brand. They will create distrust of their company because why would an honest, reputable, reliable company tolerate dodgy salespeople?  The other brand is their personal brand as a businessperson.  I remember a salesperson relating to me how he had to keep going to new towns in the US to find new clients, because the quality of his solution was bad and once the buyers discovered that fact, he couldn't show his face in that town again.  That was a companywide issue, but I silently asked myself why did he keep working for that dodgy company?  What was his kokorogamae as a salesperson? In another case, we were talking with a well-known businessperson here in Tokyo, about a possible collaboration, when up popped this note in my social media feed;  “Has anyone seem Mr. X, because he owes me money?”.  Wow!  I knew the author of this social media post, so I went online and checked Mr. X out a bit more thoroughly and what a tangled mess I found. So many accusations of no trust and broken trust that it was scary.  Needless to say, we stopped the talks with him immediately.  What was his kokorogamae?  His reputation never recovered from this incident. My point of view is that if you are not making it in sales, then get out and leave the profession to the rest of us, who know what we are doing and who have the correct kokorogamae.  All that bad actors do is pollute our profession and make it that much harder for the vast majority of us to win the trust of our buyers. When you have the interest of the buyer at the forefront of your approach to the deal, then you will always make the right decisions.  Your will take the long term view and try and build up a reputation of being trusted and always dealing fairly with everyone.  That personal brand is worth a fortune and only an idiot would do anything to destroy it.  It takes a lot of consistency to build it and this is where having a correct kokorogamae comes in to guide us, when we have to make tough decisions.  If we are in a transactional business model then maybe none of this matters.  But seriously, is that the type of sales life we want? Don't we want to have a solid book of repeat business, with buyers who trust us and who appreciate our kokorgamae?  We all know what is the right thing to do. We have to make a choice about whether we are going to defend that approach, against all of the pressure and temptations which will arise or not. Yes, sometimes we will make less money on a sale.  Yes, sometimes we will leave money on the table in a sale.  But if our mindset is long-term, then we can amortise these occasions against a long successful career in sales. We will benefit a lot more from being the choice of partner by our buyers, because they know we are honest, can be trusted and we always have their interests as our first priority. Where do you locate your kokorogamae – your true intention?    

The Suakhet'u Program A Text Version of the Material The Black Box Brotherhood Membership --- Support this podcast: https://podcasters.spotify.com/pod/show/mark-hatmaker/support

Fresh off the release of her new album, “TROIS” (Twelve Real or Imagined Stories), the talented and lovely Aja Adam came through to talk about her third full project and see how long I could make it until I eventually messed up her one of a kind name! (SPOILERS: not long) Why am I only learning this late in life about the wonders of Shea butter? What is it like NOT identifying as half-anything race-wise?? HOW DO YOU CONFRONT YOUR FATHER WHEN YOU FIND OUT HE NAMED YOU AFTER A SONG BY A BAND THAT GOT ITS NAME FROM A FICTIONAL D1LDO??? Why can't Air Fryers have normal cooking times AND MORE on "Aja, you know, like Asia" - EP 113 of AhhFuGGiT ft. @ajaadam !!!! STAY ON TOP OF EVERYTHING AJA ADAM!! https://ajaadam.com/ https://www.instagram.com/aja.adam https://www.youtube.com/channel/UChe4HxeTUaDWn9eYNfJtsjg open.spotify.com/artist/21Q0e2UbnIJe1xPRwOOAWK music.apple.com/us/artist/aja-adam/1489628285 LIKE | RATE | COMMENT | FOLLOW | SUBSCRIBE 2 AhhFuGGiT!!! https://www.youtube.com/whodissis1 https://www.instagram.com/whodissis1 https://www.instagram.com/whodissbeenwatching https://www.instagram.com/ahhfuggit https://www.twitch.tv/whodissis1 MORE AUDIO VERSIONS OF AhhFuGGiT: https://linktr.ee/whodissis https://soundcloud.com/whodissis1 https://open.spotify.com/show/6hyS2l2KdQDkX5rfNH5AIp https://podcasts.apple.com/ca/podcast/ahhf…it/id1084220877

 In Part One, we went deep on the KNOW Factor in sales and today we turn to why we need to be likeable.  Actually, do we need buyers to like us? Maybe not in every case, but it doesn't hurt does it?  As a buyer yourself, would you rather deal with someone you like, rather than a person you didn't like?  We will all prefer to work with people we like, but what makes us likeable? Some clients we get on with like a house on fire and others not so much.  In my case, I want to turn all of my clients into my friends, and I want a lifetime relationship with all of them.  Does it always work out that way? Of course not, but that doesn't mean I should stop trying for that outcome. We tend to be most comfortable with people who are like us, who have similar interests and who are easy to talk to.  To get on well with others we need to know how they work.  None of this is an accident, by the way. We are constantly sorting through the people we meet to find those who are the most similar to us. This is the easiest group for us to deal with.   The problem comes from dealing with the rest of the population, who are not like us. There are four basic personality styles we need to be aware of, to help us understand how we should communicate and work with different types of clients.  We want to capture all of the business available and not just a share based around our comfort.  What if we can make buyers who are nothing like us feel quite comfortable in dealing with us?  Won't that open the door to doing more business and isn't that what we want?    To do all of this we have to make two decisions when we meet buyers.  The first decision is to place them on a horizontal scale of whether they are highly assertive or not.  If they are assertive we place them on the right of that scale. If they are not assertive, we locate them on the left side.  How do we tell?  If they have strong views on a subject and readily state their opinion, they are assertive.  If they rarely venture their opinion and seem passive, then they are less assertive.  The other decision is on a vertical scale, regarding whether they are outcome driven on the bottom of the scale or more interested in people on the top of the scale.  How do we tell which one they are?  If they talk about KPIs, ROI, targets, goals, etc., then they are going to be results oriented.  If they talk about how to get the team to work well together and how to build a strong culture etc., then they will be people oriented.  This locates them on the top of the scale. This gives us a four-quadrant frame to understand better who we are talking to.  Amiables are top left. They are less assertive and very people oriented.  When we meet them, we should be talking about how the solution we are offering will positively impact their people.  We should take our time, have a cup of tea and reduce our voice strength and body energy when we are with them.    I was supposed to give the new guy a brief about my Division, when he joined the firm.  I started out explaining the detail and he immediately diverted me to talk about people we both knew.  I never did brief him on what my division did, because he spent the whole time talking about people – definitely an Amiable. Smile when you talk to them and be friendly. Give them honest, sincere appreciation. Make it real and not flattery. If you mention some positive attribute back it up with proof, so that they know it is real and not some dodgy salesperson snake oil. We should not cut them off or finish their sentences when they are talking and we should encourage them to do as much talking as possible.  Try to be genuinely interested in them. We should use their name when we are talking to them - just don't overdo it. The direct opposite type is bottom right in the frame - the Driver, with which I am very familiar!  They don't care about your smiles, because they are results and outcome oriented and have little time for small talk. They want to get down to business and hear about the outcomes they can expect.  “Time is money” is their mantra, so don't waste their time wanting to have a cup of tea together and get to know each other.  Be high energy, strong in voice and body language. If that is not your natural play, then you have to switch it up when you are with them or you will just irritate them. Now that is not the position a seller wants to find themselves in. Be strong and get straight into the three reasons why they should buy your solution, the concrete measurable results this will bring and then get the hell out of their office.  They like that. I was in a sales meeting with a foreign executive, newly arrived in Japan, talking to him for the first time.  As he joined me while I was waiting in the meeting room, I began to engage him in some typical small talk.  After five seconds of this, he cut me off very abruptly and said , “let's get down to business”.  That told me straight away he was a Driver and I knew I had to be quick, concise, confident and assertive with him.  We did the deal for training for his leaders in fifteen minutes in that meeting, because he was a busy man and had other things to do.  A classic Driver. Never criticise the competition, the government or the weather to them. Instead, always be positive and upbeat.  Use their name, because that is music to their ears. Make them feel important, but do it sincerely.  They are usually powerful people with a lot of confidence and often big egos.  Get them to talk about themselves, because that is a favourite subject. Talk in terms of their interests and cut everything else out of your conversation.  Work on supplying what they want and keep that conversation tight.  Don't keep adding details, because they are interested in outcomes not getting bogged down in the weeds.   Superfluous details just dilute your key messages.  Don't bother complementing them to get into their good books. They don't need you approbation or any one else's for that matter. They just dismiss it as propaganda and pap. They are inwardly directed and emotionally independent.  Bottom left is the Analytical. They are not demonstrative and can be rather quiet. Your dynamic salesperson energy needs to be toned right down and you should mirror their body language as much as possible. Speak quietly and be circumspect in what you say. They love numbers to three decimal places, want proof, testimonials, evidence and lots and lots of data. They don't care much about people, but they do care about numbers, so come bearing lots of numbers for them.  Try to get them talking, but don't expect them to share much about themselves.  Don't bother flattering them, they are not interested in what you think.  Bring proof to back up what you are saying. Top right are the Expressives.  They are big picture people, who don't like masses of detail.  They are usually high energy and we have to match that energy. They like people and enjoy talking, so smile and get them talking about themselves – a favourite subject.  They appreciate honest, sincere appreciation, because it agrees with their own positive, confident self-image.  Use their name, because that is a sound they like.  Make them feel important, but avoid anything which smacks of flattery, because that insults their intelligence. We are simultaneously more than one of these styles. I am a Driver, but when I am selling, leading or training, I move up to the Expressive personality type.  When I am looking at the results forecast and the P&L, I move across to the Analytical.  In my case, I rarely wander into Amiable territory though.  We cannot just work well with people who are the same personality style as us, because that means we are missing out on three quarters of our buyers.  We have to migrate our communication delivery to other styles' preferences, depending on who we are dealing with.  Does that mean we will suffer severe psychological problems and become schizophrenic?  No! We keep our own individual style within ourselves, but we learn to speak the languages preferred by the other styles. We stay the same, but we change the language we use, depending on who we are talking to.  As human beings, we all like people who are more like us, those who have similar ideas and interests.  As salespeople, we have to be flexible and quickly understand who is in front of us and then change our communication and behaviour to suit.  Is this deceitful?  No, we are just adapting how we do things, to how they like things done. We still offer the same wonderful solutions, but we change the way we explain the solutions to a format that they can easily accept. To be liked by buyers, we need to understand where they are coming from and meet them there. In Part Three we will look at how to be trusted by your buyers.  

When you have a heart of service, there comes a point where you're capped. Financially, mentally and physically. It feels like being on a hamster wheel. This episode breaks down the first mental shifts to get to more. WORK CLOSER https://www.elitemasterypro.com Follow Nina on Instagram https://www.instagram.com/iamninahayes/ Follow Nina on TikTok https://www.tiktok.com/@iamninahayes

We have all heard this bromide about Know, Like and Trust in sales, but have we really deeply explored what it means in today's post-Covid business climate?  Over the next three contributions, I am going to go deep on these three aspects of sales.   The Marketing Department will work on promoting the brand, but it very rare that they ever promote individual salespeople.  Let's assume they won't be spending any money on us and so we are on our own. Grant Cardone is a really hard driving, hard core American sales trainer who I like, but who I know would be a disaster in Japan. Nevertheless, he makes a very good point when he says in sales we are all invisible.  This is the “know” problem. How can people buy from us, if they have never heard of us.   During Covid, the entire networking apparatus just broke down.  Participating in online events, we could see people trapped in their tiny little boxes on screen, but we couldn't connect with them.  What a frustrating time that was in the sales profession.  Fortunately, networking at live events is now back in fashion. Are you making the most of this opportunity?  This is such a great chance to meet people and make a personal connection directly with buyers and allow us to set up a sales call with them.  Within ten seconds you should be able to tell if this person is a prospect or not. If they are not, then go find someone who is.  It is time to get back out there and “work the room”. Cold calling was a nightmare too.  The decision-makers were camped out at home and we didn't have the foresight to collect their mobile numbers prior to the pandemic.  That meant a call to the general number was the only alternative.  Astonishingly, many firms I called hadn't mastered the logistics of remote work. They had a central phone number, but no one was picking up the phone.  What a mess.  Even if you rang the central number and managed to speak with a human being, they were savage beasts, hell bent on getting rid of salespeople.  They are still savage beasts post-Covid and getting through to buyers is still tough, tough, tough. Target the person you want to connect with and send them a package by mail and that same junior person who was blocking your call from getting through will diligently place that parcel on their desk for you.  Existing clients are always the backbone of most sales efforts, because finding new clients is so difficult.  That doesn't mean we should give up on cold calling though.  As I said, we should carefully target who we think we can help and sniper-like, focus on connecting with them. Social media is another dimension where we can become known.  Where is the attention focus in Japan for your buyers?  Finding out this type of general information would be straightforward you would think, but across the various sources, the discrepancies in reported numbers are just astonishing. I honestly don't know who to believe, but according to humblebunny February 2023's 8th edition, the order of ranking of monthly users in Japan is YouTube (102m), Line (92m), Twitter (59m), Instagram (49m), Facebook (26m), TikTok (18m), Pinterest (9m), and LinkedIn (3m). This is where your clients potentially have their attention, but do you know which platforms they visit? Also, what about you - where can you be found?  Are you using the same platforms as your buyers? Think about who is your target market, which platforms are they using and most importantly, what is your presence on those platforms?  Are you just a consumer of other people's content and not a creator for these platforms? Does that demarcation make any sense, if you want people to know who you are?  As a creator, which mediums are going to get you in front of your potential clients.  Can you produce text content which marks you out as an expert in your field?  Can you get your text content on to platforms to distinguish yourself from your competitors? Even if you cannot do this easily, AI has the capacity to assist and it is very fast.  The danger is that at this stage in AI's development, the content can easily become rather generic. That is why if you can add your secret sauce, your special spice, to help you to stand out in your fellow AI dependent crowd.  Can you produce video?  Absolutely. Everyone has a high-quality camera in their mobile phone today, so the barriers to video production have really come down.  Video is good, because we can see you and we can more easily connect with you. We feel like we can know you.  What about audio?  The soundtrack can be easily stripped out of video and bingo, you now have an audio version of the same content.  Or you could create a podcast and have your guests provide the majority of the IP and you just add your two cents worth. Do you have to be handsome and beautiful and sound fantastic for these mediums?  Many people won't do video or audio, because they lack confidence in how they look and sound. Is that you? Think about rock musicians?  Are they all gorgeous and good looking with great voices?  Mostly no, but they still sell millions of albums.  I like Sting, John Lennon and Bob Dylan and do they all have great voices?  Handsome? Not really. So we don't have to be self-conscious about how we look and sound thus limiting ourselves in terms of becoming creators for our audience of buyers.  If the content is compelling, people will ignore how you look and sound.  It is time to network, cold calling and maximise the use of social media.  How else are you going to get known? In the next edition we are going to look at how to be LIKED in sales.        

Bob Burg, legendary sales coach and author of The Go-Giver: A Little Story About A Powerful Business Idea, coined the phrase, “All things being equal, people will do business with, and refer business to, those people they know, like, and trust.” We'll show you how to use this idea to activate your storytelling flywheel. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

How do you layer approachability without detracting from your authority? That way you can be liked and respected. People are more likely to collaborate with you. The answer is in layering the right time of warmth to your conversations. Tune in to this episode and discover: ✔️ 9 Ways to add warmth into your relationships without hurting your power.   ✅ Get instant access to our Assertiveness Crash Course (30 min):   ✅ Request A Customized Workshop For Your Team And Company:  http://assertiveway.com/workshops   ✅ Follow Ivna Curi on LinkedIn: https://www.linkedin.com/in/ivna-curi-mba-67083b2/     ✅ Other Episodes You'll Like Do You Make These Mistakes When You Praise People At Work? 5 Better Ways To Say Good Job The Two Assumptions That are Slowly Poisoning Your Relationships At Work And Home How to Build Strong Connections With People: 4 Strategies Revealed   ✅ Free Resources FREE Training & presentation on How To Be Assertive Without Being Rude, Aggressive, or Offensive: https://assertiveway.aweb.page/assertivenotrude  Sign Up to our free email newsletter: From Rambling To Articulate PDF Guide: https://assertiveway.aweb.page/articulate Podcast episode lists by theme: https://assertiveway.aweb.page/speakyourmindunapologeticallytopics Women in Tech Leaders Podcast Interviews: https://assertiveway.com/womenintechpodcastguests/ Podcast Summaries & More Email Newsletter: https://assertiveway.com/newsletter Our Linkedin Blog Articles:  https://www.linkedin.com/newsletters/6863880009879306240/   TEDx Talk How To Speak Up Safely When It's Psychologically Unsafe: https://assertiveway.aweb.page/safespeak 10 Day free Assertive And Liked Challenge: https://assertiveway.aweb.page/beassertiveandliked Assertiveness free training: https://assertiveway.aweb.page/getahead Other Free resources: https://assertiveway.com/free/ Podcast page: https://assertiveway.com/podcast-speak-your-mind-unapologetically/   ✅ Work With Us Workshops: http://assertiveway.com/workshops   Break The Silence: https://assertiveway.com/communicationculturetransformation/ Services: https://assertiveway.com/offerings Contact me: info@assertiveway.com or ivnacuri@assertiveway.com Contact me on Linkedin: https://www.linkedin.com/in/ivna-curi-mba-67083b2 Website: https://assertiveway.com   ✅ Support The Podcast Rate the podcast on apple: https://podcasts.apple.com/us/podcast/speak-your-mind-unapologetically-podcast/id1623647915 Ask me your question for the next episode: https://www.speakpipe.com/speakyourmindquestion

In this episode, join Kyle as he sits down with Dennis Gehman and Travis Yoder of Gehman Design Build to discuss their successful marketing efforts with their Kitchen & Bath University seminars! Discover the behind-the-scenes secrets of their low-barrier offer that built trust and rapport with potential clients. They also share their experiences with utilizing a local magazine and Facebook ads to promote their Kitchen & Bath University. From naming and branding strategies to targeted advertising techniques, Dennis and Travis reveal the intricacies of their marketing approach. Tune in to learn how they effectively positioned themselves as industry experts and built a strong reputation through educational seminars! This episode is a must-listen for remodelers looking to enhance their marketing efforts and establish their authority in the market. ----- Explore the vast array of tools, training courses, a podcast, and a supportive community of over 1,700 remodelers. Visit RemodelersOnTheRise.com today and take your remodeling business to new heights!

Kenneth Gee is the founder and managing partner of KRI Partners. He has more than 24 years of significant real estate, banking, private equity transaction, and principal investing experience. Throughout his career, he has been involved in transactions valued at more than $2.0 billion, much of which has included the acquisition, management, and financing of various multi-family real estate projects.Main point:3 things a real estate investment company must have before you give them money.Real estate is not a Passive Activity. Investing Is!How to Consistently Make Money in Real Estate- Anyone Can Do It Once!5 Important Steps You Must Follow When Renovating a Multifamily Apartment PropertyHow to vet a Real Estate Investment firm.Connect with Ken Gee:https://www.kripartners.com/investkgee@kriproperties.comhttps://www.kripartners.com/invest

Know, like, and trust are essential for client acquisition. Video can help you hack this process by allowing you to connect with your audience on a deeper level. My guest today is Atiba De Souza, Video Content Superman and CEO of Client Attraction Pros. Join us as we talk about how video can help you shorten your sales cycle, the importance of implementing systems and a lead generation system into your business, and why the key to marketing is showing that you understand your client's problem in a unique way. Guest Resourceshttps://www.linkedin.com/in/atibadesouzahttps://clientattractionpros.com BE IN CHARGE >> TAKE ACTION >> GET RESULTSConquer Your BusinessJoin us on FacebookLinkedInInstagram

In the Sustainable Coaching Podcast, host Marilyn West talks about how the buyer's journey is changing, impacting how coaches need to market their services for long-term success. You'll discover the reasons behind the extended buyer's journey and learn strategies to adapt, including the importance of SEO and email marketing, nurturing your audience, and building trust through content and collaborations.  The extended buyer's journey now takes three to six months, and the reasons behind this shift include information overload and the complexity of high-ticket coaching offers. In this episode, you will learn: How has the buyer's journey shifted in recent times, and what does it mean for coaches?  What can coaches do to leverage SEO and email marketing to attract clients effectively?  How can content and collaboration play a crucial role in building trust and credibility in the coaching industry?

How do you make an excellent client onboarding? A well executed client onboarding not only sets the tone and expectations for the client, but also set the relationship up to last for years. Kelly Hester, owner of Kelly's Kritters Dog Walking and Pet Sitting, joins the show to walk through how she translated her decades of corporate work into running her business. From exceptional customer service to formally documenting everything, she provides several great best practices. Kelly also explains her process for onboarding clients so that both she and the client understand exactly what is going on. Main topics: Learning to document everything Keeping your business and staff on mission Training staff for meet and greets Exceptional Onboarding Main takeaway: A well thought out and executed onboarding will build both trust and confidence in your client. About our Guest: Meet Kelly Hester, the passionate owner behind Kelly's Kritters, a pet care service that was founded with one goal in mind: providing top-notch care for all pets. Drawing from her own love and expectations for her pets, Kelly's Kritters goes the extra mile every day to surpass customer expectations and cater to the unique needs of every furry friend. The mission of Kelly's Kritters is simple yet impactful: to offer pet owners peace of mind when they can't be home with their beloved pets. By delivering loving attention and care in the comfort of their familiar environment, Kelly ensures that pets feel safe and content during their owner's absence. Moreover, the core values of the business include maintaining a high level of professionalism, honesty, integrity, and respect for personal property at all times. Kelly's journey into this fulfilling endeavor came after spending many years in the Corporate Sector. Feeling a deep connection to animals since her childhood, she knew that the next chapter of her life had to involve them. Her love and compassion for all creatures began with her first dog, Frosty, leaving a lasting impression on her heart. With certifications in Pet CPR and Pet First Aid, Kelly is well-prepared to handle any situation that may arise while caring for her clients' pets. Her experience extends to administering medication and volunteering at animal shelters and pet rescues, further showcasing her dedication to animal welfare. Kelly's personal furry family has consisted mostly of cats and dogs, but she has also welcomed fish, hamsters, gerbils, and tadpoles into her clan from time to time. Currently, she shares her home with two lovely cats named Ruby and Journey, who bring her endless joy and companionship. Through Kelly's Kritters, Kelly Hester is on a mission to provide love, care, and a sense of security to pets and their owners, creating a wonderful experience for all involved. Links: kellyjhester@gmail.com https://kkritters.com/ https://www.facebook.com/kellyskrittersdogwalking/ Buy PSC Merch Give us a call! (636) 364-8260  Follow us on: Instagram, Facebook, Twitter Email us at: feedback@petsitterconfessional.com Full show notes and transcript   Sponsored by: ❤️ Our AMAZING Patreon Supporters Time to Pet Visit: https://timetopet.com/confessional Code: 50% off first 3 months Pet Perennials Visit: https://petperennials.com/pages/register-for-a-business-account Code: 'PSC' when registering for a $2 off coupon on any purchases in the 1st 90 days  

What does it really mean to build know, like and trust?A term thrown around in marketing, but how do you actually do it?Did you know you can build know, like, and trust just by using your voice?In this episode, discover the strategies and insights needed to captivate your audience and convert leads into loyal customers within the first six seconds of hearing your voice.Listen as I talk about:• What it really means to build know, like, and trust & how to actually do it• Understanding what your audience truly wants• The misconceptions entrepreneurs often have around communicating your authorityLINKS MENTIONED IN THIS EPISODE:Ready to speak powerfully, be heard and sell your offer in just 6 seconds?Register for my free voice masterclass at:https://www.katherinebeck.com/masterclassIf this episode inspires you then I'd love to hear from you! Take a screenshot of you listening on your device, post it to your Instagram stories, and tag me @katherine_beck_ Have you left a review? If you loved this episode show your support by leaving a rating at review right here. Thanks for supporting the show!

I dive deep into the powerful concept of "know, like, and trust" and how it plays a pivotal role in building relationships with our online audience. I explore the stages that lead potential customers from simply knowing about you to truly trusting you enough to make a purchase. I share practical tips on creating content that fosters familiarity, likability, and trust, while emphasizing the importance of credibility and experience. 

Ignite Your Bridal Business: Captivating Marketing Tactics for Dream Brides Are you a bridal hairstylist or makeup artist looking to improve your marketing efforts? Have you heard these myths about understanding and targeting your specific audience (dream brides)? Myth #1: All brides care about is your artistic skill and not your personality. Myth #2: Social media is the only effective marketing platform. Myth #3: Price is the most important factor for brides. Stay tuned to discover the truth behind these myths and unlock the secret to attracting your dream brides. If you're feeling frustrated and overwhelmed with your marketing efforts, constantly trying different strategies but not seeing the desired results, then you are not alone! You may be investing time and money into social media ads, bridal fairs, and online directories, only to find that the bookings and business growth you're hoping for are not materializing. Instead of attracting your dream brides, you may be attracting clients who don't align with your aesthetic or who are not willing to pay your desired rates. A robust digital identity is crucial for reaching and attracting your dream brides. This entails having a captivating business profile and an optimized online presence across various platforms. Moreover, diversifying your marketing channels beyond Instagram can lead to a more comprehensive and balanced online marketing strategy. Let me show you how to do more with less when it comes to marketing your to grow your bridal beauty bookings. In this episode, you will be able to: Discover how to shatter self-imposed barriers and run a successful bridal business. Gain insights to hone your brand's digital identity, elevating online engagement for prospective bookings. Learn how to tap into the transformative power of a cleverly planned 30-day Instagram strategy tailored to our unique niche of the beauty industry. Find out ways to rewire your thought patterns away from envy towards gratitude to drive business growth. Understand how to identify, profile and cater to your dream brides, so you can enhance marketing outcomes. This Week's Key Moments:00:01:19 - The Impact of the Economy, 00:03:43 - Boosting Your Business, 00:09:06 - Shifting Your Mindset, 00:11:55 - Additional Resources To Help You Market More Effectively, 00:16:23 - "Introduction and Importance of Knowing Your Dream Bride", 00:17:57 - "Identifying Your Dream Bride", 00:20:03 - "Where Your Dream Bride is Shopping", 00:22:47 - "The Power of Evergreen Marketing", 00:25:07 - "Quality over Quantity in Marketing", 00:33:08 - "Understanding Your Motivation", 00:34:14 - "The Importance of Pricing" Download the Engagement Season Checklist for a step-by-step guide to improving your business before busy booking season hits. Purchase the 30 Day Instagram Challenge for $47 to optimize your Instagram profile and gain momentum in your business. Listen to Episode 61 of the podcast on the Know Like and Trust Factor to learn how to build trust with your audience on social media. Check out Episode 55 of the podcast for tips on better bridal branding and how it affects your online image. Explore Masterclass Magic for additional guidance and support Follow me on Instagram and DM me your thoughts on today's episode or leave me a review wherever you're listening! www.instagram.com/beautybizcollective Get more actionable tips to grow your bridal business on autopilot and start saving my best tips for taking your bridal hair or makeup business to the Next Level. FREE MASTERCLASS --> Book more brides and get more financial and personal freedom with my signature systems. Love the podcast and want more? -> Check out the blog! -> Monthly Masterclasses! -> More!

Do you feel like you've got so much to say and share with the world but when it comes to speaking or getting on video or doing that LIVE, your voice goes a little M.I.A?   Do you post content but it seems like no one is listening?   The first 6 seconds of when your audience hears your voice determines whether they will stick around and listen to what you have to say or keep scrolling on.   In this episode, Voice coach Katherine Beck shares how to get your audience to know, like and trust you within 6 seconds of hearing your voice! You can find more about Katherine at:   Instagram & TikTok @katherine_beck_ Make sure you subscribe to my podcast to stay up to date with episodes I release every week.   If you loved this episode, I'd be super grateful if you could leave me a review which helps me spread this podcast out to more amazing people just like you :)   HERE'S WHERE YOU CAN FOLLOW ME: Instagram: @luke_page Join our 6 Figure Coaches Facebook group: https://www.facebook.com/groups/coachingbizsecrets WATCH THE 3 STEPS TO HITTING $10k MONTHS AS A COACH - The specific strategy you can use to start hitting $10k months, month after month. https://www.lukepage.com.au/10k 10 (VERY NON SALESY) SALES SCRIPTS - 10 FREE, 1 liner scripts you can use to ask your audience to get more leads and clients. Perfect for your stories, posts, DM's and emails.  https://go.lukepage.com.au/sales_scripts   9 INSTAGRAM BIO MISTAKES THAT ARE COSTING YOU FOLLOWERS AND CLIENTS - A FREE Step By Step Guide on The Best Way To Set Up Your Instagram Profile So You Can Attract a Ton More Followers + Clients https://go.lukepage.com.au/bio_mistakes    

This episode of Author to Authority podcast dives into how to leverage LinkedIn Lead Generation for success. Hosts Kim Thompson-Pinder and Scott Aaron discussed the importance of having a professional profile picture, optimizing content, leveraging the LinkedIn Bell Notification, and providing value to potential customers. They also highlighted the importance of building relationships on the platform and leveraging video content. Moreover, they discussed how entrepreneurs, professionals, coaches, and speakers can use LinkedIn to generate leads and increase sales. All of these insights can direct authors on how to use books to build their authority and grow their business.

"For me business is personal and they are intertwined so I treat them the same and if I do business with a persona I need to have a personal relationship with them as well." -Linda Lim   Today I am interviewing Linda Lim. She is the Founder of Essential Element Capital which is a private property investment company. Her focus is passive income and helping clients reach their financial goals by providing them with win win opportunities.    Linda Lim: Was raised in an entrepreneurial family in Indonesia and although their background was in finance, they were not involved in real estate. She received her MBA in finance and then went on to become a financial advisor, but in the 2008 crash she pivoted and jumped full time into entrepreneurship. She now invests and works out of state in Arizona and also has offices in Nevada and Texas where she helps investors attain financial independence.    TOPICS COVERED IN THE EPISODE:   How did Linda get involved in financial industry  Working in a financial institution  How Linda eventually began a career in real estate  What is Essential Element Capital  The transition to commercial real estate  Why Linda began investing out of state  The importance of shadowing people Linda's secret sauce of interpersonal relations  Always be a student  Using compassion to your advantage  Making long lasting connections Why business is personal   Know Like and Trust  The pros of having an entrepreneurial background  Getting comfortable with your investments  How to be fluid and open to solutions  Trust yourself or the market  How to move forward after a loss What does financial freedom mean    Listen now and find out how Linda found her Real Estate Breakthrough!   The Real Estate Breakthrough Show with Christina Suter is where we talk about the reality of real estate, the mindset you need and the tips and tricks to get you moving forward in investing. Join us every other week and learn everything you need to know to invest in real estate on Youtube, iTunes, Spotify, and more. You can watch Scott's interview on Youtube here.    Find out more about Linda here:    Website EssentialElementCapital.com Email linda@essentialelementcapital.com  

Join Hilary and renowned public relations (PR) expert, Renée Warren, as share their collective wisdom and practical tips to help you navigate the intricate world of public relations. Uncover the secrets to gaining credibility, building a strong brand reputation, and establishing trust, and explore effective strategies for crafting your origin story and impactful soundbites that leave a lasting impression. Whether you're an aspiring entrepreneur, a seasoned business owner, or looking to elevate your personal brand, this conversation is packed with valuable insights to take your PR game to the next level.About our Guest:Renée Warren is an author, speaker, mom of two, coffee drinker, Leo and fellow entrepreneur. When she's not crafting the perfect PR pitch or podcasting, you can find her doing Crossfit, rocking out on drums, and spending time with my family. Clients have called Renée a motivator, personal cheerleader and the real deal — all traits she has used to help other women push past their fears and create the life & business of their dreams. Enter: We Wild Women.https://www.wewildwomen.com/Join our private Facebook community for BONUS content to ignite your own Relaunch: https://www.facebook.com/groups/232280334811612/ Interested in being a guest on the ReLaunch Podcast or booking Hilary as a guest? Email us at hello@therelaunchco.com The ReLaunch Your Magic Retreat is the ultimate event that will guide you in manifesting a heightened level of success even if your entrepreneurial spirit has fizzled out. Register now at: https://www.therelaunchcocourses.com/ReLaunch-Your-Magic

Now that our friend Jordan - teacher turning edtech pro - has a great LinkedIn profile, we want to make sure she is using it in the best possible way! You can network and research on LinkedIn, but it's also a way to attract people to you through thought leadership and stories.Join us this week for some big laughs and to talk about where to find inspiration for your LinkedIn content!To learn more book your seat at www.beccacarnahan.com/freetraining 

To get your free copy of Zach's Ebook “Handmade Business Secrets”, Please click here - https://www.zachvaught.com/handmadebusinesssecretsbook   If you're trying to grow to $5-10k/mo with your woodworking or handmade business- Get started with The Handmade Hero Academy Online Program For As Low as Just $47 Please click here - https://www.zachvaught.com/HHA   If you're doing at least $3k/mo consistently in sales and you're ready to scale to $20k/mo+, you need to apply for the Woodworking Accelerator Program. Please click here - https://www.zachvaught.com/WWBAP   All Zach's top choices that power his business   SHOPIFY - Launch your new woodworking or handmade website today for just $1! It's easy to get started. https://shopify.pxf.io/c/2544769/1061744/13624   INCFILE - Setup your business the right way & in minutes! Be sure to use this link for your discount! - https://incfile.grsm.io/c6ymnwkoo5hv   QUICKBOOKS - Save 30% For 6 Months & Finally Get Your Business Finances In Order - https://quickbooks.intuit.com/partners/qbba/?cid=par_qbppnr_zachvaught9472&gspk=emFjaHZhdWdodDk0NzI&gsxid=YZeRn3iY57Ni   PIPEDRIVE - Follow up with leads, keep track of clients, and close more sales! Try for free for 30 days! - https://aff.trypipedrive.com/fh34hhfppt9k   SIMPLETEXTING - Implement SMS & Text Messaging Marketing Into Your Business Today To Sell More, Make More, & Grow More! Get started for free today. - https://simpletexting.stptnr.net/bvgs1y2ouqwn   LUCID CHARTS - Get Strategic & Plan For Growth. Use These Charts To Map Out Marketing Strategies, Org Charts, Shop Flows, & More! Sign up for free today. - https://try.lucid.co/rhuf1awoigan     Links to all my favorite tools & woodworking products!   Bosch 6” Dual Model Sander - https://amzn.to/3KtYJ1v 6” sandpaper - 80 grit - https://amzn.to/40RNaGM 6” sandpaper - 120 grit - https://amzn.to/40YB1Qq Bosch Dust Collector - https://amzn.to/3Mc73V2 Freud 10” 24Tooth Straightline Rip Blade - https://amzn.to/3m65opi Freud 12” 100Tooth Miter Saw Blade - https://amzn.to/3K6QKX0 Kreg Precision Trak & Stops Kit - https://amzn.to/40VlLUp Kreg 12' Measuring Tape (Left-Right Reading) - https://amzn.to/40DEmVg Kreg 12' Measuring Tape (Right-Left Reading) - https://amzn.to/3m6JRwT Kreg Foreman Pocket Hole Machine - https://amzn.to/3GefUl8 Dewalt Corded Jigsaw - https://amzn.to/3MetTvh Dewalt 12” Sliding Miter Saw - https://amzn.to/3GeFrel Festool Domino DF 700 - https://amzn.to/3nGOs9v Ryobi Drill Set - https://amzn.to/40RKCsc Ryobi Crazy Good Battery - https://amzn.to/3Kv0QT2 Bessey Clamps - https://amzn.to/3ZDWIUQ Table Top Z-clips - https://amzn.to/3GduklJ C Channel For Table Tops - https://amzn.to/3MdU19z Liquid Glass Deep Pour Epoxy 3 Gallon Kit - https://amzn.to/3zrnJQG          

To get your free copy of Zach's Ebook “Handmade Business Secrets”, Please click here - https://www.zachvaught.com/handmadebusinesssecretsbook   If you're trying to grow to $5-10k/mo with your woodworking or handmade business- Get started with The Handmade Hero Academy Online Program For As Low as Just $47 Please click here - https://www.zachvaught.com/HHA   If you're doing at least $3k/mo consistently in sales and you're ready to scale to $20k/mo+, you need to apply for the Woodworking Accelerator Program. Please click here - https://www.zachvaught.com/WWBAP   All Zach's top choices that power his business   SHOPIFY - Launch your new woodworking or handmade website today for just $1! It's easy to get started. https://shopify.pxf.io/c/2544769/1061744/13624   INCFILE - Setup your business the right way & in minutes! Be sure to use this link for your discount! - https://incfile.grsm.io/c6ymnwkoo5hv   QUICKBOOKS - Save 30% For 6 Months & Finally Get Your Business Finances In Order - https://quickbooks.intuit.com/partners/qbba/?cid=par_qbppnr_zachvaught9472&gspk=emFjaHZhdWdodDk0NzI&gsxid=YZeRn3iY57Ni   PIPEDRIVE - Follow up with leads, keep track of clients, and close more sales! Try for free for 30 days! - https://aff.trypipedrive.com/fh34hhfppt9k   SIMPLETEXTING - Implement SMS & Text Messaging Marketing Into Your Business Today To Sell More, Make More, & Grow More! Get started for free today. - https://simpletexting.stptnr.net/bvgs1y2ouqwn   LUCID CHARTS - Get Strategic & Plan For Growth. Use These Charts To Map Out Marketing Strategies, Org Charts, Shop Flows, & More! Sign up for free today. - https://try.lucid.co/rhuf1awoigan     Links to all my favorite tools & woodworking products!   Bosch 6” Dual Model Sander - https://amzn.to/3KtYJ1v 6” sandpaper - 80 grit - https://amzn.to/40RNaGM 6” sandpaper - 120 grit - https://amzn.to/40YB1Qq Bosch Dust Collector - https://amzn.to/3Mc73V2 Freud 10” 24Tooth Straightline Rip Blade - https://amzn.to/3m65opi Freud 12” 100Tooth Miter Saw Blade - https://amzn.to/3K6QKX0 Kreg Precision Trak & Stops Kit - https://amzn.to/40VlLUp Kreg 12' Measuring Tape (Left-Right Reading) - https://amzn.to/40DEmVg Kreg 12' Measuring Tape (Right-Left Reading) - https://amzn.to/3m6JRwT Kreg Foreman Pocket Hole Machine - https://amzn.to/3GefUl8 Dewalt Corded Jigsaw - https://amzn.to/3MetTvh Dewalt 12” Sliding Miter Saw - https://amzn.to/3GeFrel Festool Domino DF 700 - https://amzn.to/3nGOs9v Ryobi Drill Set - https://amzn.to/40RKCsc Ryobi Crazy Good Battery - https://amzn.to/3Kv0QT2 Bessey Clamps - https://amzn.to/3ZDWIUQ Table Top Z-clips - https://amzn.to/3GduklJ C Channel For Table Tops - https://amzn.to/3MdU19z Liquid Glass Deep Pour Epoxy 3 Gallon Kit - https://amzn.to/3zrnJQG          

To get your free copy of Zach's Ebook “Handmade Business Secrets”, Please click here - https://www.zachvaught.com/handmadebusinesssecretsbook   If you're trying to grow to $5-10k/mo with your woodworking or handmade business- Get started with The Handmade Hero Academy Online Program For As Low as Just $47 Please click here - https://www.zachvaught.com/HHA   If you're doing at least $3k/mo consistently in sales and you're ready to scale to $20k/mo+, you need to apply for the Woodworking Accelerator Program. Please click here - https://www.zachvaught.com/WWBAP   All Zach's top choices that power his business   SHOPIFY - Launch your new woodworking or handmade website today for just $1! It's easy to get started. https://shopify.pxf.io/c/2544769/1061744/13624   INCFILE - Setup your business the right way & in minutes! Be sure to use this link for your discount! - https://incfile.grsm.io/c6ymnwkoo5hv   QUICKBOOKS - Save 30% For 6 Months & Finally Get Your Business Finances In Order - https://quickbooks.intuit.com/partners/qbba/?cid=par_qbppnr_zachvaught9472&gspk=emFjaHZhdWdodDk0NzI&gsxid=YZeRn3iY57Ni   PIPEDRIVE - Follow up with leads, keep track of clients, and close more sales! Try for free for 30 days! - https://aff.trypipedrive.com/fh34hhfppt9k   SIMPLETEXTING - Implement SMS & Text Messaging Marketing Into Your Business Today To Sell More, Make More, & Grow More! Get started for free today. - https://simpletexting.stptnr.net/bvgs1y2ouqwn   LUCID CHARTS - Get Strategic & Plan For Growth. Use These Charts To Map Out Marketing Strategies, Org Charts, Shop Flows, & More! Sign up for free today. - https://try.lucid.co/rhuf1awoigan   Links to all my favorite tools & woodworking products!   Bosch 6” Dual Model Sander - https://amzn.to/3KtYJ1v 6” sandpaper - 80 grit - https://amzn.to/40RNaGM 6” sandpaper - 120 grit - https://amzn.to/40YB1Qq Bosch Dust Collector - https://amzn.to/3Mc73V2 Freud 10” 24Tooth Straightline Rip Blade - https://amzn.to/3m65opi Freud 12” 100Tooth Miter Saw Blade - https://amzn.to/3K6QKX0 Kreg Precision Trak & Stops Kit - https://amzn.to/40VlLUp Kreg 12' Measuring Tape (Left-Right Reading) - https://amzn.to/40DEmVg Kreg 12' Measuring Tape (Right-Left Reading) - https://amzn.to/3m6JRwT Kreg Foreman Pocket Hole Machine - https://amzn.to/3GefUl8 Dewalt Corded Jigsaw - https://amzn.to/3MetTvh Dewalt 12” Sliding Miter Saw - https://amzn.to/3GeFrel Festool Domino DF 700 - https://amzn.to/3nGOs9v Ryobi Drill Set - https://amzn.to/40RKCsc Ryobi Crazy Good Battery - https://amzn.to/3Kv0QT2 Bessey Clamps - https://amzn.to/3ZDWIUQ Table Top Z-clips - https://amzn.to/3GduklJ C Channel For Table Tops - https://amzn.to/3MdU19z Liquid Glass Deep Pour Epoxy 3 Gallon Kit - https://amzn.to/3zrnJQG          

If you have a website for your business, or are in the process of creating a website for your business, you will not want to miss this episode. My guest today is Sami Bedell-Mulhern, a Digital Marketing Strategist and Co-Founder of The First Click who supports mostly nonprofit organizations in web design, getting more conversions from their websites, and retaining donors through content and email marketing. Join us as we discuss the similarities of running a non-profit and a for-profit business, as well as how to engage your target audience, increase viewer retention, and develop a connection with visitors on your site through outcome based language and education based marketing. Guest Resourceshttps://www.thefirstclick.net/https://www.linkedin.com/in/sami-bedell-mulhern/https://www.facebook.com/thefirstclickmarketing/https://www.instagram.com/thefirstclickmarketing/https://www.youtube.com/channel/UCn0co1CzH41ooiyUjH8fO6ABE IN CHARGE >> TAKE ACTION >> GET RESULTSConquer Your BusinessJoin us on FacebookLinkedInInstagram

I have been at this alternate investment game since I finished surgical residency in 2009. Luckily, since then my wins have significantly outnumbered my losses and I have made a lot more money than I ever did as a physician. But It hasn't always been smooth sailing. The first apartment building I bought for myself […] The post 363: Know, Like and Trust is Not Enough appeared first on Wealth Formula.