Podcasts about know like

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Best podcasts about know like

Latest podcast episodes about know like

The Chris Harder Show
5 Ways to Build Know, Like & Trust in 2026 (You Can't Afford to Ignore This!)

The Chris Harder Show

Play Episode Listen Later Jan 12, 2026 19:57


If sales feel slower right now, you're not imagining it. In this episode, I'm breaking down the real reason "brand new exposure customers" aren't buying as fast as they used to, and what you must do in 2026 to build know, like, and trust faster than everyone else. Because I'm telling you right now, this year is going to separate the people who get really intentional about trust from the people who stay passive and hope things go back to "normal." I'm giving you my playbook: what to post, where to show up, how to leverage other people's platforms, and why a mind-blowing low-ticket offer might be your biggest growth move of the year.   What You'll Learn In This Episode Why sales from new audiences are moving slower (and what's changed in the market.) What a "trust recession" actually looks like in real business terms. The 5 fastest ways to build know, like, and trust in 2026. Why face-to-camera content matters more than ever (and how to do it imperfectly.) The power of having a platform that creates repetitive exposure (podcast, YouTube, email, text.) How in-person visibility speeds up trust even if you're an introvert. The "Costco sample" strategy: low-ticket offers that convert into high-ticket customers. The 80/20 shift I'm seeing right now, and how to make sure you're on the winning side. RESOURCES Join the most supportive mastermind on the internet - the Mentor Collective Mastermind! Make More Sales in the next 90 days - GET THE BLUEPRINT HERE! Check out upcoming events + Masterminds: chrisharder.me Text DAILY to 310-421-0416 to get daily Money Mantras to boost your day. FOLLOW Chris: @chriswharder Lori: @loriharder Frello: @frello_app

Chris Cotton Weekly Blitz
Know, Like, and Trust — What Reality TV Taught Us About Auto Repair Customers [E233]

Chris Cotton Weekly Blitz

Play Episode Listen Later Nov 17, 2025 10:36


The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/Check out their podcast here: https://autorepairmarketing.captivate.fm/If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermindSpecial Thanks to Our Sponsor:⭐ Shop Marketing Pros — helping auto repair shops tell their story, attract the right customers, and grow their business.

Sped Prep Academy Podcast
How to Get Parents to Know, Like, and Trust You

Sped Prep Academy Podcast

Play Episode Listen Later Nov 12, 2025 11:00 Transcription Available


Welcome back to Special Education for Beginners! In this week's episode, we're continuing our November theme of Family Ties: Strengthening Parent Partnerships in Special Education—and today, we're digging into one of the most foundational strategies: helping families know, like, and trust you.As special educators, we're often the case manager, service provider, and meeting facilitator all rolled into one—but to a parent, we're still just a new face sitting across the table talking about their child. That's a huge emotional gap, and if we want to create meaningful, long-lasting partnerships, we've got to close that gap intentionally.

Agent Power Huddle
Keeping it REAL Estate with Sara: Know, Like and Trust | Sara Delansig | S20 E52

Agent Power Huddle

Play Episode Listen Later Sep 16, 2025 29:51


NEO420's Podcast
Warned by scholars and people in the know like Noam Chompsky

NEO420's Podcast

Play Episode Listen Later Aug 13, 2025 16:51


Celebrate, The Savior is Here!Jesus Christ is Alive!Get to know Jesus Christ, He will change your life!!!Go to GOD for discernment and wisdom.Know the Truth as the Truth will make you free! (John 8:32)___The Pledge of AllegianceNEO420 = Real News + Real Information for WE THE PEOPLEWE THE PEOPLE are at war with the deepstate criminal cabal!!!Turn off your tv, radio, and stop listening to paid professional liars spreading propaganda.***SUPPORT Independent Free Speech Reporting***Thank you for the SUPPORT & SHARING the TRUTH!!!___Podcast  link is here http://neo420.com/talks-podcast/The video channel link is here. https://odysee.com/@NEO420TALKS:4The Viral Delusionhttp://www.theviraldelusion.com/HAARPDARPA BlackjackAshli Babbit false flag Jan 6 video evidence___NEVER FORGET 9 11!!!Rumsfeld admitted $2.3 Trillion missing from Pentagon Sept 10 2001.  https://odysee.com/@NEO420TALKS:4/rumsfeld-2.1Trillionunaccountedforb-ccriminalsstoleit:7Planes did NOT bring down the two towers.AE911Truth.orgGeorge Bush Sr was CIA director before being Vice President then President.Towers that fell:-Building 1-Building 2-Building 7 (seldom reported even though BBC reporter reported building down before it happened) https://www.youtube.com/watch?v=J0VFMqi--Copyright Disclaimer Under Section 107 of the Copyright Act 1976, allowance is made for "fair use" for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use.Support the show

Connecting is not Enough - The Networking Radio Show
The Power of Know, Like, and Trust with Dr. Ruth Gotian

Connecting is not Enough - The Networking Radio Show

Play Episode Listen Later Jul 14, 2025 22:57


In this episode of The Connected Leadership Bytes, Andy Lopata revisits his insightful conversation with the ultimate super-connector, Dr. Ruth Gotian. Andy introduces the concept of the “Gottian Sphere” to explore Ruth's phenomenal generosity with her network and why she believes in an abundance mentality. They examine the principle of "know, like, and trust," stressing that genuine relationships are never transactional—you must give long before you ever consider taking. Ruth explains how shared experiences and vulnerability can rapidly deepen connections, even in a virtual world. Discover the mindset of an extreme high-achiever who has built a world-class network not by hoarding contacts, but by thoughtfully and generously sharing them. This episode is a masterclass in building authentic, lasting professional relationships that open doors for everyone involved. 5 Key Takeaways The "Know, Like, and Trust" Principle is Non-Negotiable: Introductions carry weight. Dr. Gotian only connects people she genuinely knows, likes, and trusts, creating "associated trust" that gives the new relationship a strong foundation. Give Before You Take: A strong network is built on generosity, not transactions. Offer value and build the relationship over a long period before ever thinking of asking for something in return. Shared Vulnerability Accelerates Connection: The deepest bonds are often formed when the professional mask drops. As seen in her "shared misery" pandemic group, being authentic and vulnerable builds trust faster than any formal networking event. Deep Connections Don't Require Physical Presence: Meaningful, trusting relationships can be built entirely online. Consistency, shared values, and genuine interest are more important than meeting in person. Turn a Request into an Offer: When asking for an introduction, phrase it to benefit the person you're asking. Frame it as an opportunity for their contact 3 Actionable Insights When you make an introduction, your reputation is on the line. Are you making your connections feel safe by giving them an "out" and asking permission before connecting them? Dr. Gotian found a clever, non-demanding reason to initiate contact with a respected peer. What's the overlooked "hook" you could use to start a genuine conversation with someone you admire? Everyone wants an introduction to a key person, but most ask in a way that gets them ignored. What if you could reframe your request so it's focused entirely on the other person's interests, making it almost impossible for them to say no? SELECTED LINKS FROM THE EPISODE Connect with Andy Lopata: Website | Instagram | LinkedIn | X/Twitter | YouTube Connect with Dr. Ruth Gotian: Website |LinkedIn | Navigating the Gotiansphere with Ruth Gotian The Financial Times Guide to Mentoring  

The MindShare Podcast
Branding with Impact: How to Build a Real Estate Business People Know, Like & Trust – with Special Guest: Christine George

The MindShare Podcast

Play Episode Listen Later Apr 25, 2025 66:06


Joining me on this week's MindShare Podcast is Christine George, a nationally recognized real estate branding expert, Founder of Post & Beam Creative, and Host of the Know Like Trust for Real Estate podcast. She's helped countless agents elevate their marketing, amplify their voice, and grow their sales by 25%–40% - just by building a personal brand that actually connects with people.We break down the full branding journey - from uncovering your “superpower” to designing your visuals, crafting your messaging, staying consistent on social, and even launching authority platforms like a podcast or YouTube channel.If you've ever said, “I don't know what my brand really is,” or “I want to show up more consistently but don't know how” - this one's for you.⏱️ Timestamps & Topics Covered

AreWeHereYetPodcast
Know, Like & Trust

AreWeHereYetPodcast

Play Episode Listen Later Apr 22, 2025 48:36


Sharing the mic with Interchain.Live and fellow Innova802 crew member Ryan Munn brought Richard Lowe to our virtual studios for a discussion regarding Rich's experience as a ghostwriter and author in his own right.  The discussion quickly deepened to include his perspective on building the bionic worker: getting business to leverage tech to support workers as opposed to leveraging tech to replace them.  The importance of leveraging older workers who are living longer and what experienced professionals bring to the table for companies and society.  Rich is a deep well of experience on a number of important topics that we encourage you to think more on after listening. Find our discussion on the Are We Here Yet? Podcast roster as well as Innova802 and Interchain Live.

live trust sharing rich know like richard lowe interchain
Paid to Speak
114. 11 Things Great Speakers Do Differently – Serve Before Selling

Paid to Speak

Play Episode Listen Later Feb 19, 2025 20:24


Speaker Mastermind Community: Click here to find out more about the Paid to Speak Accelerator Community (aka Mastermind Community) and to put your name on our Waiting List. Show Notes: 11 Things Great Speakers Do Differently #6 - Serve Before Selling Decision-Makers buy from people they: Know Like (aka—respect) Trust However, most speakers have the attitude of Always Be Selling, so they come out of the gate selling. Great speakers, on the other hand, do things differently. Great speakers serve before trying to sell: They serve first, second, third, fourth, fifth, etc. They "court" before asking for a "commitment" Review: Here Are The Tips We've Covered So Far Episode 109 - Speak WITH Your Audience (Not AT Your Audience) Episode 110 - Bring Your Audience Into Your Stories Episode 111 - Create Experiences Episode 112 - Step Into Your Character Episode 113 - Be Great At Business Episode Resources 9 Ways to Get Paid as a Speaker (FREE Resource) 5 Keys to Create a Speech That Pays (FREE Resource) Got questions? Submit them here Thank You for Listening! If you enjoyed this episode, please leave us a rating and review on iTunes. Also, share it by using the social media buttons at the top or bottom of this post. Until next time, continue to move from #DREAMtoDO as a speaker.

Paid to Speak
114. 11 Things Great Speakers Do Differently – Serve Before Selling

Paid to Speak

Play Episode Listen Later Feb 19, 2025 20:24


Speaker Mastermind Community: Click here to find out more about the Paid to Speak Accelerator Community (aka Mastermind Community) and to put your name on our Waiting List. Show Notes: 11 Things Great Speakers Do Differently #6 - Serve Before Selling Decision-Makers buy from people they: Know Like (aka—respect) Trust However, most speakers have the attitude of Always Be Selling, so they come out of the gate selling. Great speakers, on the other hand, do things differently. Great speakers serve before trying to sell: They serve first, second, third, fourth, fifth, etc. They "court" before asking for a "commitment" Review: Here Are The Tips We've Covered So Far Episode 109 - Speak WITH Your Audience (Not AT Your Audience) Episode 110 - Bring Your Audience Into Your Stories Episode 111 - Create Experiences Episode 112 - Step Into Your Character Episode 113 - Be Great At Business Episode Resources 9 Ways to Get Paid as a Speaker (FREE Resource) 5 Keys to Create a Speech That Pays (FREE Resource) Got questions? Submit them here Thank You for Listening! If you enjoyed this episode, please leave us a rating and review on iTunes. Also, share it by using the social media buttons at the top or bottom of this post. Until next time, continue to move from #DREAMtoDO as a speaker.

Online Courses Made Easy | How to Build, Launch, and Deliver Profitable Courses
154 | LIVE COACHING: Website Copy Optimization to Build Your Know, Like, & Trust with Your Audience

Online Courses Made Easy | How to Build, Launch, and Deliver Profitable Courses

Play Episode Listen Later Feb 18, 2025 39:41


In today's fast-paced digital world, crafting compelling web copy and layout is key to capture your audience's attention. You get a bird's eye view of a coaching session with my client, Michele, in taking a look at her home page from top to bottom.Are you interested in getting my eyes and ears on your copy? You can start with a 20 minute Messaging Makeover where I could look at sales page copy, website copy, or your emails. ✨Click here to sign up for your 20 min Messaging Makeover today!

Hardwired For Growth
LinkedIn in 2025: The Know, Like, & Trust Strategy Escapees Need with Deanna Russo

Hardwired For Growth

Play Episode Listen Later Dec 18, 2024 45:12 Transcription Available


Welcome to The Corporate Escapee Podcast, where we explore the journeys of GenXers breaking free from corporate life to build something on their own terms. I'm your host, Brett Trainor, and today we dive into a conversation that's critical for every corporate escapee: mastering LinkedIn.Joining me is LinkedIn strategist and fellow escapee, Deanna Russo. Deanna's expertise has helped thousands rethink their approach to LinkedIn—not as a sales tool or online resume, but as a powerful platform for networking, relationship-building, and earning trust. In this episode, Deanna shares her journey from corporate sales to launching her own business, her game-changing “Know, Like, and Trust” triangle strategy, and practical tips to optimize your LinkedIn presence heading into 2025.If you're ready to shift your mindset and make LinkedIn work for you, you're in the right place. Let's get started!Links:https://www.linkedin.com/in/deannarusso1/https://leverageupllc.com/ TakeawaysChange your mindset about LinkedIn; it's a networking event.Focus on building know, like, and trust with your audience.Your LinkedIn profile should reflect your authentic self.Visibility on LinkedIn is crucial for standing out.Engagement is key; participate in conversations relevant to your niche.Your headline should communicate the problem you solve.Differentiate yourself from others in your field.Content should resonate with your audience's needs.Flexibility in your business strategy is essential for growth.You don't need to have everything figured out before starting. Engagement is more effective than self-promotion.Visibility leads to inbound conversations.Consistency in posting builds trust over time.Storytelling is key to relatability and trust.Commenting on posts can generate content ideas.People remember how you make them feel.You don't need to post every day to be effective.Focus on adding value in conversations.The algorithm favors engagement over likes.Building relationships is crucial for success.Sound Bites"It's all about changing your mindset.""It's really about know, like, and trust.""I did not have it all figured out.""Different is better than better.""Your profile becomes your billboard.""You need to have conversations with people.""You're only shouting from the rooftop.""It's about adding value and listening."Chapters00:00 Reimagining LinkedIn: A Networking Mindset03:03 Deanna's Escapee Journey: From Corporate to Entrepreneur06:12 Navigating the Transition: Finding Your First Clients09:02 Evolving Business Strategies: Flexibility in Offerings12:02 Authenticity on LinkedIn: Being Yourself15:11 Crafting Your Profile: The Importance of Headlines17:58 Visibility and Engagement: Building Relationships on LinkedIn23:55 Engaging Conversations Over Self-Promotion28:01 The Importance of Consistency in Content Creation31:57 Building Trust Through Storytelling39:24 The Power of Commenting and Engagement44:40 Conclusion and Future Conversations

Persuasion by the Pint
379: How to Increase Know, Like and Trust in a Digital World

Persuasion by the Pint

Play Episode Listen Later Dec 7, 2024 63:09


Interview with ChatBotMom, Mary Kathryn Johnson. The post 379: How to Increase Know, Like and Trust in a Digital World first appeared on Persuasion by the Pint.

Estheticians Earning More
Episode 173: Know, Like and Trust

Estheticians Earning More

Play Episode Listen Later Oct 14, 2024 28:37


Have you ever heard the marketing term, "know, like and trust" before? It's a way to build relationships with potential clients. If esthetician business marketing has been challenging for you, then today's episode is perfect for you. ⁠Book a free Discovery Call⁠ with me to learn more about my 1:1 coaching program. It's a no pressure call where I learn about your business and we decide if we're a good fit to work together. ⁠Click here.⁠ Want to work with me? Learn more here. Get the formula for making 100k in Revenue for FREE ⁠here⁠. Follow me on Instagram: @esthetician.coach --- Support this podcast: https://podcasters.spotify.com/pod/show/brittany-hagemann/support

Brief Tips from Success Coach Martin Brossman
Relationship Marketing³ - Beyond Know, Like, and Trust

Brief Tips from Success Coach Martin Brossman

Play Episode Listen Later Sep 10, 2024 3:43


This is an excerpt story from my lunch and learn talk last week on Relationship Marketing, drawing on our book: "Relationship Marketing³: The Ground Game for Small Business Success" the Book/Audio/Kindle version on Amazon: https://a.co/d/hKuEnGn Our self-paced training on Relationship Marketing³ https://www.martinbrossmaninstitute.com/p/relationship-marketing-3  Our webpage on Relationship Marketing³ http://relationshipmarketing3.com/  We also offer on-site training for groups and teams with the technology, including a special workbook. Contact colleen@martinbrossman.com or call 919-847-4757. Option one is to schedule a brief meeting about bringing this training to your group or team.  My Success Coaching website is ⁠https://Coachingsupport.com⁠ . To join Martin Brossman's Small Business Monthly News Letter for useful tips and more, sign-up here: https://bit.ly/MartinsNewsletter If you value this podcast, share it! Email me what shows you like and what you want more of. Please include the word podcast and the show you are referencing in the subject line to martin@martinbrossman.com - Find all my online content at ⁠https://linktr.ee/martinbrossman⁠

Words From GCB
You Don't Know Like I Know, What The Lord Has Done For Me

Words From GCB

Play Episode Listen Later Sep 8, 2024 48:17


Pastor G. Chris Brown (Broadway MBC - Winchester, Kentucky) Preaching: “You Don't Know Like I Know, What The Lord Has Done For Me” - Psalms 34:1

Everyday Badassery
The Power of Niching Down as a Content Creator | Jeanine Romo of @lewildexplorer (ep.85)

Everyday Badassery

Play Episode Listen Later Sep 2, 2024 34:22


Do you have to niche down as a content creator? Learn actionable tips from in this episode of the Everyday Badassery Podcast, where they discuss how focusing on a specific niche boosted their growth and monetization. Discover how refining your content strategy can help you engage your audience more effectively with Jeanine Romo of ⁠LeWildExplorer⁠.

Arroe Collins
You Think You Know Like A Rolling Stone From Dylan Experience it With Author Scott G Shea

Arroe Collins

Play Episode Listen Later Aug 13, 2024 11:44


 You have an upcoming event Scott G. SheaTuesday Jul 30, 2024 ⋅ 10:15am – 10:25am (Eastern Time - New York)Hey there, I hope that you're doing well! In honor of the rise of Bob Dylan's breakthrough single, “Like a Rolling Stone” hitting the pop charts on July 24, 1965, I wanted to get ahead of next week's news cycle to see if you might be interested in hosting Scott G. Shea, leading music historian and author of the best-selling book, “All the Leaves Are Brown: How the Mamas Came Together and Broke Apart,” on your show to discuss how the song and the artist impacted western music and culture. Before the world heard that song, Dylan was far from mainstream and relevant in mostly small metropolitan and university music circles. "Like a Rolling Stone" changed all that. Along with the Byrds and the Lovin' Spoonful, he ushered in the era we now know as folk-rock. Scott is available to discuss the significance of the song's impact and uniqueness. Along with the Byrds and the Lovin' Spoonful, Bob Dylan helped usher in the genre we now know as folk-rock, which Scott describes as the first successful and significant U.S. response to the British Invasion led by the Beatles and the Rolling Stones. Scott can address the unlikeliness of the song's popularity. Dylan's vocals were raw and unorthodox in comparison to most hit singers in the history of pop music and the single clocked in at an astounding 6:07, shattering the previous record held by the Righteous Brothers' “You've Lost That Lovin' Feeling,” which clocked in at 3:45. The needs of radio station programmers were now irrelevant to musical artists. Become a supporter of this podcast: https://www.spreaker.com/podcast/arroe-collins-unplugged-totally-uncut--994165/support.

Powerful Women Rising
Mastering the Know, Like, and Trust Factor for Business Growth

Powerful Women Rising

Play Episode Play 28 sec Highlight Listen Later Aug 5, 2024 30:38 Transcription Available


Send us a Text Message.We've all heard about the "know, like, and trust" factor but what is it really, how do you get it and how does it contribute to your business growth? In this episode, I'll show you how genuine, value-driven networking can foster mutually beneficial relationships.  We''ll dig into what it means for someone to know, like and trust you and why it matters if they do.  I'll also show you how to up the know, like and trust factor in your life and share some ways you might be sabotaging it without even realizing. If you want to leverage your personal connections and authenticity to build a stronger more successful business, this episode is for you!Mentioned in this episode:Bob Burg - author of The Go-Giver and Endless ReferralsBegin With Trust---To learn more about the Powerful Women Rising Community or to register for our next Virtual Speed Networking Event, go to www.powerfulwomenrising.com

Arroe Collins Like It's Live
You Think You Know Like A Rolling Stone Frm Dylan Experience it With Author Scott G Shea

Arroe Collins Like It's Live

Play Episode Listen Later Aug 3, 2024 11:44


In honor of the rise of Bob Dylan's breakthrough single, “Like a Rolling Stone” hitting the pop charts on July 24, 1965, I wanted to get ahead of next week's news cycle to see if you might be interested in hosting Scott G. Shea, leading music historian and author of the best-selling book, “All the Leaves Are Brown: How the Mamas Came Together and Broke Apart,” on your show to discuss how the song and the artist impacted western music and culture. Before the world heard that song, Dylan was far from mainstream and relevant in mostly small metropolitan and university music circles. "Like a Rolling Stone" changed all that. Along with the Byrds and the Lovin' Spoonful, he ushered in the era we now know as folk-rock. Scott is available to discuss the significance of the song's impact and uniqueness. Along with the Byrds and the Lovin' Spoonful, Bob Dylan helped usher in the genre we now know as folk-rock, which Scott describes as the first successful and significant U.S. response to the British Invasion led by the Beatles and the Rolling Stones. Scott can address the unlikeliness of the song's popularity. Dylan's vocals were raw and unorthodox in comparison to most hit singers in the history of pop music and the single clocked in at an astounding 6:07, shattering the previous record held by the Righteous Brothers' “You've Lost That Lovin' Feeling,” Become a supporter of this podcast: https://www.spreaker.com/podcast/arroe-collins-like-it-s-live--4113802/support.

Women in a Leaders Mindset Podcast
Episode 391: How to build know, like and trust with Atiba de Souza

Women in a Leaders Mindset Podcast

Play Episode Listen Later Jul 2, 2024 26:41


Tune in Today's SHOW as our well known successful guest speaker shares amazing insight around this very important topic. You will find ways to connect with our GUEST today on the website mentioned in the video and further continue the conversation.   SUBSCRIBE, REVIEW & SHARE the SHOW! Elona at the Life School helps Entrepreneurs and Organizations grow legacy purpose driven life and businesses for major Impact & Income.   Website: www.elonaloparicoaching.com   Follow our Page on Facebook:  https://www.facebook.com/profile.php?id=100063162853244&mibextid=LQQJ4d Join our Facebook Group Community here: https://www.facebook.com/groups/entrepreneursofthelifeschool   Connect with us on Linkedin: https://www.linkedin.com/in/elona-lopari/   Follow us on Instagram: https://www.instagram.com/elona_lopari/  

The Exclusive Career Coach
325: Know, Like, & Trust: A Sales Model for the Job Search

The Exclusive Career Coach

Play Episode Listen Later Jun 19, 2024 16:14


A concept that I think about A LOT as a small business owner is that a person has to know, like, and trust me in order to buy from me.  How does this play out in my world? As the person selling a service to someone, people need to know who I am and what I'm about, they have to like what they know about me, and they have to trust that I will deliver exactly what I say I will.  As a person who is sold to on a daily basis by various vendors, I am infuriated by people who simultaneously try to connect with me on LinkedIn or via the first-ever email AND attempt to sell me something. This happens multiple times every day.  I build know, like, and trust in my business with my podcast, informative social media posts and newsletters, and through my consults. I'm personable, genuine, and knowledgeable without being a “know-it-all.”  Why am I telling you all this? I've been thinking about how know, like, and trust applies to the job seeker.  To be crystal clear: When you are in a job search, you are selling a product. It may have a price tag of $100K annually – or $500K annually. That product has features and benefits, which MUST be explained and demonstrated to a prospective buyer. That product is YOU.  I want to break down the know, like, and trust – each with strategies to help you build a sales model for product YOUR NAME HERE.  KnowOf course, a prospective employer will get to know you during the course of the interview, but how can you help them get to know you before that – so they are compelled to interview you?  1.    Make sure your resume is a marketing document, not just a data sheet or “career obituary.” They can get to know you much better if you share your achievements and personal brand with them – what differentiates you from your competition? How have you added value to each company you've worked for?  2.    Understand the difference between features and benefits – and be able to explain them to a prospective employer. Here are some examples of common products' features and benefits: Nike Running Shoes – features include the material the sole is made out of, the type of laces used, the arch support, and the padding. Benefits include how these shoes will help you run faster, in various terrains, while preserving your arches in comfort and wicking moisture away.  Sleep Number Bed – features include the adjustability of each side, the material the mattress is made out of, and the warranty. Benefits include how the adjustability will allow you and your partner to independently adjust your sides for maximum sleep comfort, how the bed keeps you both at an ideal sleep temperature, and how you can be assured that – should anything happen to your bed – you are protected.  What might a job seeker's features and benefits be?  Features: A certain degree or certification, extensive experience in a certain field, expertise in a certain skill.  Benefits: How those features will allow you to solve problems, improve efficiency, and increase revenue for that company.  It's not enough to answer an employer's question of “Why should I hire you?” with a least of your features – you want to spoon-feed them with how those features will help them.   3.    They WILL look at your LinkedIn profile before deciding whether to interview you. LinkedIn is the perfect place for you to not only help prospective employers get to know you, but also to help them begin to LIKE you.  LinkedIn should be written in first person, in a conversational style as if you were talking over a cup of coffee with the reader. This is your opportunity – specifically in the About section – to tell your story. You can inject humor (if that's who you are), talk about challenges you've overcome, and even give a glimpse into your life outside of work.   LikeAs I just mentioned, LinkedIn is a great place to help prospective employers begin to like you. Here are some additional thoughts: 1.    They will feel more connected to you if you have some connections in common. This is an angle no one really talks about: If I look at someone I DON'T know on LinkedIn, I look to see how we're connected. Who are our common connections? If they are connected to someone I know, like, and trust – guilt by association. I feel a little bit of “like” for that person, too.  This makes a compelling case for strategically connecting to certain people – and it can be your opening line for connecting with them. “I see we are both connected to NAME, one of my favorite people – let's connect!”  2.    They need to get to know you as a total person during the interview. Throughout my career, I've interviewed so many candidates who I didn't feel as though I knew any better AFTER interviewing them than I did before. They were stilted, gave obviously rehearsed answers, and didn't let me into their life outside of work at all.  If you have a sense of humor, let it out – in small doses – during the interview. If you are an avid horse rider – let them know. Just keep the personal information neutral or positive.  Also – if you are interviewing in person or via technology from their office, look for clues as to what the interviewer is interested in and make a comment or ask a question. Show interest in them – they'll like that.   TRUSTHow do you get someone to trust you before they've worked with you? I had to really think on this one.  1.    Make sure your resume, online presence, and the in-person version of you are in alignment. Not much will throw the interviewer off the “trust train” more than feeling like there are multiple versions of you. There should be consistency in what you present as your strengths (and weaknesses), your passions, what you are looking for in an employer, and your moral code.   2.    Show trustworthiness in how you speak about former employers, bosses, and coworkers.To be clear, I am NOT suggesting that you paint everything as roses and rainbows. I spoke about how to bring up negative things in episode #323. The challenge is to say what needs to be said without throwing anyone or anything under the bus (although it is okay to “mea culpa” yourself).  Think of it this way: a prospective employer will figure that anything you say about a former employer or boss is an indication of what you might say about that company or that boss down the road.  Speak factually AND with grace.   3.    Follow through.A great way to build trust is to do what you say you will do throughout the interview process. Send them whatever they ask for, call when you say you will, show up promptly for all interviews, and send thank you notes.   4.    Seed your references.You will likely be required to give a list of professional references. Is there one or more people on your reference list who can specifically speak to your trustworthiness? It's perfectly acceptable to ask a reference to say a specific thing about you, as long as it's truthful.    Of course, there are a lot of other components to a sales model for job seekers, but I wanted to focus today on Know, Like, and Trust. Maybe in another episode I'll have a sales expert on the podcast to talk about things like buying signals and closing the sale.   If you are a high-achieving professional with the goal of landing in the C-suite, the Highly Promotable coaching program may be just the ticket! This 1:1 program is targeted to strategically leverage one of your strengths to become a signature strength — and move the needle on one of your developmental areas so it becomes a strength.  This is a four-figure investment in your professional future! If this sounds like just what you need, schedule a complimentary introductory call to determine if you are a fit for Highly Promotable:  https://calendly.com/lesaedwards/highly-promotable-introductory-call

Women in a Leaders Mindset Podcast
Episode 376: How to Build Know, Like and Trust in Your Prospect Journey

Women in a Leaders Mindset Podcast

Play Episode Listen Later May 15, 2024 6:52


Tune in Today's SHOW as our well known successful guest speaker shares amazing insight around this very important topic. You will find ways to connect with our GUEST today on the website mentioned in the video and further continue the conversation.   SUBSCRIBE, REVIEW & SHARE the SHOW! Elona at the Life School helps Entrepreneurs and Organizations grow legacy purpose driven life and businesses for major Impact & Income.   Website: www.elonaloparicoaching.com   Follow our Page on Facebook:  https://www.facebook.com/profile.php?id=100063162853244&mibextid=LQQJ4d Join our Facebook Group Community here: https://www.facebook.com/groups/entrepreneursofthelifeschool   Connect with us on Linkedin: https://www.linkedin.com/in/elona-lopari/   Follow us on Instagram: https://www.instagram.com/elona_lopari/

The Adventure Paradox
The Know, Like and Trust (KLT) Factor

The Adventure Paradox

Play Episode Listen Later Apr 10, 2024 11:00


We work with people we know, like and trust, as a friend reminded me not too long ago.This is part of why podcating is such a remarkable platform - it gives you an opportunity to intimately get to know, like and trust your host and their guests in a friendly, non-commital way that takes out the visual (where 80% of our ideas come from). By doing this we get to return to our hearts, and what we truly feel in what we truly know, like and trust. If podcasting calls to you, it's not too late to sign up for my course! Send me an email to learn more, or poke around my website:catcaldwelmmyers@gmail.comSupport the showConnect with me in the following ways:catcaldwellmyers@gmail.comwww.catcaldwellmyers.com@catcaldwellmyers@adventureparadoxThe Adventure Paradox Podcast Page (Fb)

The Practically Perfect Leader Podcast
EP112: The Know, Like and Trust Factor

The Practically Perfect Leader Podcast

Play Episode Listen Later Mar 4, 2024 18:31


Have you heard the term "know, like and trust"?  It's a concept that says that people are more likely to want to do business with you if they know, like and trust you. The same can be said about leadership!  But before you can work on getting others to know, like and trust you --- you need to be sure that you know, like and trust yourself! It always start with you.  It's the inside out approach to effective leadership. Take a listen to hear how to know, like and trust yourself! Enjoy! Links + Ways to Connect: Show Notes Episode 112 Angie Robinson Coaching Website Schedule a free Discovery Call   Angie Robinson LinkedIn Angie Robinson Coaching Instagram Angie Robinson Coaching Facebook

Nonprofit Power Podcast
How to Accelerate and Maximize Know, Like and Trust with Decisionmakers - Episode 36

Nonprofit Power Podcast

Play Episode Listen Later Feb 29, 2024 38:14


To achieve your advocacy goals, you need decision makers to work with you to get that done.  They're not going to do that if they don't know you, don't like you and don't trust you. So our number one job in strategic relationship building is to build that know, like and trust factor with decision makers. There's no way around the fundamental work of building a strategic relationship. But there are plenty of things you can do to reach a higher level of know, like and trust, faster and more efficiently.  So that you can get your decision maker engaged and helping you sooner.In this episode, we share:The seven essential elements of Know, Like & TrustWhy conversations that are confined to the business at hand often fail to build strategic relationshipsWhen to lean in and when to back away from a key point when engaging the decisionmaker Key insights from sociologists that can help you build know, like and trust The powerful counterintuitive strategy that accelerates trust building  If you found value in this episode, please share it with other progressive nonprofit leaders.  And I'd be grateful if you would leave a rating and review on Apple podcasts, which will help even more people find out about this podcast.Thanks!

AEC Marketing for Principals
SmartWIN24 Speaker Spotlight: Megan Gregory - Leveraging Paid Media to Build Know, Like and Trust Factors

AEC Marketing for Principals

Play Episode Listen Later Feb 20, 2024 14:43


The challenges businesses encounter in generating pipeline and revenue have changed. SmartWIN24 speaker and Smartegies Alliance Partner Megan Gregory joins the podcast. With two decades of sales and marketing expertise, Megan offers insights into contemporary marketing strategies. Specifically targeting AEC firms, she discusses the importance of understanding your audience, pinpointing their issues, and deploying a continuous marketing engine powered by paid media. The conversation sheds light on the shifting paradigms of advertising, stressing the necessity of engaging potential clients and innovating ways to connect and resonate with them.Marketing has its own intricacies in today's digital age, and it is important that AEC marketers learn to pursue the latest trends and technologies. Megan advocates for a grounded approach that prioritizes a clear understanding of the business's specific objectives and audience. Her unique perspective offers a balanced view, advocating for strategic, targeted, and intentional marketing efforts. Connect with Megan Gregory:For over 20 years, Megan has worked in a variety of sales and marketing roles in data management software companies. And while the roles have been varied and include Business Development, Territory & LOB Sales Management, Partner & Alliances, Content Marketing, Marketing Operations, and Demand Gen; the thread that ties it all together is understanding companies want to gain more customers and keep the ones already earned.As a Smartegies Alliance Partner, Megan uses this to help clients enhance their digital presence, optimize online campaigns, and integrate innovative media strategies.LinkedIn: https://www.linkedin.com/in/megan-m-gregory/Connect with Katie: LinkedIn:  https://www.linkedin.com/in/kacash/

Podcast Talent Coach
Relationships Equal Know, Like & Trust – PTC 478

Podcast Talent Coach

Play Episode Listen Later Feb 4, 2024 30:28


LOVE THY NEIGHBOR WITH BETTER RELATIONSHIPS I have a vision to help us love thy neighbor. We need more relationships in our lives. And our podcasts can help us do exactly that. PERSPECTIVE It is funny how our attitude changes when we realize we know somebody. Our default attitude is confrontational and offended. Someone cuts you off in traffic and we get upset. Did they cut your off? Or maybe they didn't realize their lane ended. It's perspective. Someone takes two plates through the buffet line instead of one, thereby taking more than their fair share. Or maybe they were getting a plate for their handicap spouse who can't stand in a buffet line. Someone left their trash all over the fast food table. Or maybe they got a frantic call that their child was rushed to the hospital. Again, perspective. Remember, we only know what we know. And when we have strong relationships, our default tends to be forgiveness rather than confrontation. IT'S WHO YOU KNOW One winter we got around 12 inches of snow three weeks in a row. It was a time my attitude changed once I realized we had a relationship. It was early January, and I was pulling into the parking lot of the radio station. It took longer than usual to get to work, because of all the snow. When you get that kind of snow, you take it slow and exaggerate your moves. You turn slower and wider. It takes longer to stop. You ease your way through snow. If you've ever lived in a cold climate, you know snow plows come down the street creating small walls of snow in front of every driveway. Nothing is more frustrating than just getting finished shoveling your driveway only to have the plow push a big wall right back into your fine work. When I got to the station that morning, the plows had pushed the snow from the street right into the entrance of our parking lot. It was pretty good sized and took some effort to get through it. As I pulled into the radio station lot just before 8 AM, I had to go around this little BMW that was high centered in the snow. He tried to take his little low profile car through the snow wall the plow had created. Not smart. Anyone who has driven in snow knows you don't drive a sports car in the snow. And, you surely don't try to drive through deep snow. Common sense. I had a few choice words under my breath as I drove around him and found my parking spot. I walked into the building as he continued to spin his tires trying to get out of the snow. Again, anyone who has driven in snow knows you don't spin your tires. You'll never get out. Rock it and ease it out. THE MEETING When I opened my email at my desk, I saw an invite for an all staff meeting at 8:30. At that meeting, the vice president of our company introduced our new general manager. He had just arrived from Tucson, Arizona. And yep, he was the guy stuck in the snow in that BMW. I probably should have helped him get unstuck. He surely didn't know any better. DEFAULT TO CONFRONTATION Why do we default to irritation or confrontation? Why are we offended first? We don't know what we don't know. We make assumptions about people when we really don't know the full story. It's because we lack relationships. Tech makes it so easy to say things behind a screen name that we would never say to someone in person. It is easy to send a scathing email when we would never say those same things face-to-face. The way we act in the digital world creeps into how we act in the real world, because we spend most of our time in the digital space. It becomes second nature. RELATIONSHIPS IN BUSINESS It happens in business as well. We are shopping on Amazon. When getting gas we pay at the pump. We don't talk with travel agents any longer. With the pandemic, menus went to our smart phones with QR codes. You can even buy a car from a vending machine at those big Carvana towers. We have no relationships in business. Rather than buying from someone you know, it has all been reduced to a battle for price. It's a race to the bottom of the price scale. When you can create relationships with potential clients, you are so far ahead of the competition. You can also charge much higher prices. 3% ARE BUYING NOW In his book The Ultimate Sales Machine, Chet Holmes says about 3% of your market are buying now. These people are actively seeking a solution. Therefore, 97% are NOT buying today. If you are only selling, you are missing 97% of your market. When you are creating content on your podcast to help people and build relationships, you are serving all 100% of your market. Now ask yourself, are ads on your show serving your market and building relationships? How do you feel when you're watching a YouTube video and suddenly ads pop in and interrupt you? Why would you do that to your audience? If all you do is sell, you're missing 97% of your market. When you build relationships, you are laying the foundation. When that other 97% is ready to buy, it is much more likely they are coming to you. RELATIONSHIPS FOR A BETTER HUMANITY Not only do I want you to create relationships for better business, I want you to create relationships for a better humanity. Create a community. Support each other. My kids don't have best friends. When I was a kid, I would wake up every summer day and take my bike up to Rick's. Rick and I would get on your bikes and ride everywhere all day long. We'd go to the store. We would head to the park. There were dirt roads we had never been down that we would explore. The two of us would ride our bikes all day and get home just in time for dinner, sometimes eating at each others house. Then we would go out and create some game in the yard. When it got dark, we'd play hide and seek with the kids in the neighborhood. We just needed to be inside before the news came on. Rick and I knew everything about each other, because we spent everyday together. If we didn't live it together, we told each other about it. Today, my kids chat on their phones. They hang out with their friends virtually playing Xbox. Their friends are on the other side of their headset. Sometimes those friends are in Minnesota. Other times in Washington. Occasionally, those friends are the next neighborhood over. Rarely are they hanging out in person. Tech makes it too easy to not be together in person. Why get on my bike and ride up the street when I can Snapchat or FaceTime? THE COMEBACK I want you to bring back the relationship. Not only love thy neighbor, but love thy neighborhood. We need relationships. Society needs relationships. Instead of the anger and confrontation, we need compassion and understanding. Your podcast gives you the platform to share your story and build relationships. You are in the ear of your listeners making connections and growing friendships. People listen to your podcast while they are doing other things alone. They don't want to be alone. You are their companion. That companionship is why a podcast is so much more powerful than video when it comes to building rapport. The know, like and trust comes from the stories you tell and the bits of your life you share with your audience. This week on your podcast, begin sharing a bit of yourself. Start building relationships. The world needs you. WORK TO BUILD RELATIONSHIPS When you and I work together, we first get clear on your ideal client. It is easier to build relationships when you know who you are attracting. Next, we find those people and invite them to your show. We craft your content to build relationships with those potential clients through the stories you tell. This is especially true if you are interviewing others. We then connect your content to your offer. This is a matter of building a system that will get your listeners excited about working with you. Next, we get your listener started down your funnel. Your content connects to the first step toward being a client. Finally, we have a sales conversation and convert them to clients. I've done it for years on the radio. We would create great content that would build an audience and relationships. Then, we would leverage that attention to sell advertising. More people listened to my show than any other show in town. And, I wasn't even on the air in morning drive. Instead of selling advertising, I want you to sell your stuff. That's what I help coaches like you do. Rocky Lalvani used my coaching to double the downloads of his podcast Profit Answer Man. Rocky says, "While most people focus on equipment Erik focuses on the listener and how you can serve them." Greg Payne of The Cool Grandpa podcast doubled his downloads in our first month together. He doubled again the next month. Let's get on a call to see how I can help you use your podcast to grow your business. If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.

Women in a Leaders Mindset Podcast
Episode 329: How to build KNOW, LIKE & TRUST in your Customer Journey

Women in a Leaders Mindset Podcast

Play Episode Listen Later Jan 31, 2024 11:13


How to build KNOW, LIKE & TRUST in your Customer Journey.   Download the FREE Marketing Checklist list here: https://www.elonaloparicoaching.com/media-press-speaking...   SUBSCRIBE, REVIEW & SHARE   Elona at the Life School helps Entrepreneurs and Organizations grow legacy purpose driven life and businesses for major Impact & Income. Website: www.elonaloparicoaching.com   Follow our Page on Facebook: https://www.facebook.com/profile.php?id=100063162853244...   Join our Facebook Group Community here: https://www.facebook.com/groups/entrepreneursofthelifeschool Connect with us on Linkedin: https://www.linkedin.com/in/elona-lopari/ Follow us on Instagram: https://www.instagram.com/elona_lopari/

Online Courses Made Easy | How to Build, Launch, and Deliver Profitable Courses
55. 3 Top Places to Connect with Your Audience and Build Know, Like, and Trust

Online Courses Made Easy | How to Build, Launch, and Deliver Profitable Courses

Play Episode Listen Later Jan 30, 2024 16:24


Are you struggling with knowing where to market your business and create authentic connections? I used to do the exact same. I thought I had to be everywhere.Then I found my favorite places that jazz me up and I get to really support my people and share endless value with them. Take a listen and see how to find your people and where to hangout at online.

Mark Hatmaker: Rough and Tumble Raconteur
See Like a Samurai, Know Like a Warrior

Mark Hatmaker: Rough and Tumble Raconteur

Play Episode Listen Later Jan 29, 2024 12:53


The Suakhet'u Program A Text Version of the Material The Black Box Brotherhood Membership --- Support this podcast: https://podcasters.spotify.com/pod/show/mark-hatmaker/support

Something Spictacular
Aja, you know, like Asia | EP 113

Something Spictacular

Play Episode Listen Later Jan 26, 2024 83:02


Fresh off the release of her new album, “TROIS” (Twelve Real or Imagined Stories), the talented and lovely Aja Adam came through to talk about her third full project and see how long I could make it until I eventually messed up her one of a kind name! (SPOILERS: not long) Why am I only learning this late in life about the wonders of Shea butter? What is it like NOT identifying as half-anything race-wise?? HOW DO YOU CONFRONT YOUR FATHER WHEN YOU FIND OUT HE NAMED YOU AFTER A SONG BY A BAND THAT GOT ITS NAME FROM A FICTIONAL D1LDO??? Why can't Air Fryers have normal cooking times AND MORE on "Aja, you know, like Asia" - EP 113 of AhhFuGGiT ft. @ajaadam !!!! STAY ON TOP OF EVERYTHING AJA ADAM!! https://ajaadam.com/ https://www.instagram.com/aja.adam https://www.youtube.com/channel/UChe4HxeTUaDWn9eYNfJtsjg open.spotify.com/artist/21Q0e2UbnIJe1xPRwOOAWK music.apple.com/us/artist/aja-adam/1489628285 LIKE | RATE | COMMENT | FOLLOW | SUBSCRIBE 2 AhhFuGGiT!!! https://www.youtube.com/whodissis1 https://www.instagram.com/whodissis1 https://www.instagram.com/whodissbeenwatching https://www.instagram.com/ahhfuggit https://www.twitch.tv/whodissis1 MORE AUDIO VERSIONS OF AhhFuGGiT: https://linktr.ee/whodissis https://soundcloud.com/whodissis1 https://open.spotify.com/show/6hyS2l2KdQDkX5rfNH5AIp https://podcasts.apple.com/ca/podcast/ahhf…it/id1084220877

Elite Estheticians
Know, Like and Trust Factor for Top Leaders Desiring More

Elite Estheticians

Play Episode Listen Later Jan 22, 2024 31:39


When you have a heart of service, there comes a point where you're capped. Financially, mentally and physically. It feels like being on a hamster wheel. This episode breaks down the first mental shifts to get to more. WORK CLOSER https://www.elitemasterypro.com Follow Nina on Instagram https://www.instagram.com/iamninahayes/ Follow Nina on TikTok https://www.tiktok.com/@iamninahayes

Business of Story
#445: How to Activate Your “Know, Like & Trust” Storytelling Flywheel

Business of Story

Play Episode Listen Later Jan 8, 2024 42:44


Bob Burg, legendary sales coach and author of The Go-Giver: A Little Story About A Powerful Business Idea, coined the phrase, “All things being equal, people will do business with, and refer business to, those people they know, like, and trust.” We'll show you how to use this idea to activate your storytelling flywheel. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Speak Your Mind Unapologetically Podcast
Cozy In Conversations: Warmth For Building The Know, Like, and Trust Factor Without Losing Credibility

Speak Your Mind Unapologetically Podcast

Play Episode Listen Later Dec 25, 2023 19:50


How do you layer approachability without detracting from your authority? That way you can be liked and respected. People are more likely to collaborate with you. The answer is in layering the right time of warmth to your conversations. Tune in to this episode and discover: ✔️ 9 Ways to add warmth into your relationships without hurting your power.   ✅ Get instant access to our Assertiveness Crash Course (30 min):   ✅ Request A Customized Workshop For Your Team And Company:  http://assertiveway.com/workshops   ✅ Follow Ivna Curi on LinkedIn: https://www.linkedin.com/in/ivna-curi-mba-67083b2/     ✅ Other Episodes You'll Like Do You Make These Mistakes When You Praise People At Work? 5 Better Ways To Say Good Job The Two Assumptions That are Slowly Poisoning Your Relationships At Work And Home How to Build Strong Connections With People: 4 Strategies Revealed   ✅ Free Resources FREE Training & presentation on How To Be Assertive Without Being Rude, Aggressive, or Offensive: https://assertiveway.aweb.page/assertivenotrude  Sign Up to our free email newsletter: From Rambling To Articulate PDF Guide: https://assertiveway.aweb.page/articulate Podcast episode lists by theme: https://assertiveway.aweb.page/speakyourmindunapologeticallytopics Women in Tech Leaders Podcast Interviews: https://assertiveway.com/womenintechpodcastguests/ Podcast Summaries & More Email Newsletter: https://assertiveway.com/newsletter Our Linkedin Blog Articles:  https://www.linkedin.com/newsletters/6863880009879306240/   TEDx Talk How To Speak Up Safely When It's Psychologically Unsafe: https://assertiveway.aweb.page/safespeak 10 Day free Assertive And Liked Challenge: https://assertiveway.aweb.page/beassertiveandliked Assertiveness free training: https://assertiveway.aweb.page/getahead Other Free resources: https://assertiveway.com/free/ Podcast page: https://assertiveway.com/podcast-speak-your-mind-unapologetically/   ✅ Work With Us Workshops: http://assertiveway.com/workshops   Break The Silence: https://assertiveway.com/communicationculturetransformation/ Services: https://assertiveway.com/offerings Contact me: info@assertiveway.com or ivnacuri@assertiveway.com Contact me on Linkedin: https://www.linkedin.com/in/ivna-curi-mba-67083b2 Website: https://assertiveway.com   ✅ Support The Podcast Rate the podcast on apple: https://podcasts.apple.com/us/podcast/speak-your-mind-unapologetically-podcast/id1623647915 Ask me your question for the next episode: https://www.speakpipe.com/speakyourmindquestion

Remodelers On The Rise
Building Know, Like, and Trust: 1 Remodelers Success Story

Remodelers On The Rise

Play Episode Listen Later Nov 16, 2023 29:25


In this episode, join Kyle as he sits down with Dennis Gehman and Travis Yoder of Gehman Design Build to discuss their successful marketing efforts with their Kitchen & Bath University seminars! Discover the behind-the-scenes secrets of their low-barrier offer that built trust and rapport with potential clients. They also share their experiences with utilizing a local magazine and Facebook ads to promote their Kitchen & Bath University. From naming and branding strategies to targeted advertising techniques, Dennis and Travis reveal the intricacies of their marketing approach. Tune in to learn how they effectively positioned themselves as industry experts and built a strong reputation through educational seminars! This episode is a must-listen for remodelers looking to enhance their marketing efforts and establish their authority in the market. ----- Explore the vast array of tools, training courses, a podcast, and a supportive community of over 1,700 remodelers. Visit RemodelersOnTheRise.com today and take your remodeling business to new heights!

Real Estate Investing Abundance
REIA 377 Ken Gee: Know, Like, and Trust: Vetting the Real Estate Investment Company before Investing.

Real Estate Investing Abundance

Play Episode Listen Later Nov 3, 2023 32:14


Kenneth Gee is the founder and managing partner of KRI Partners. He has more than 24 years of significant real estate, banking, private equity transaction, and principal investing experience. Throughout his career, he has been involved in transactions valued at more than $2.0 billion, much of which has included the acquisition, management, and financing of various multi-family real estate projects.Main point:3 things a real estate investment company must have before you give them money.Real estate is not a Passive Activity. Investing Is!How to Consistently Make Money in Real Estate- Anyone Can Do It Once!5 Important Steps You Must Follow When Renovating a Multifamily Apartment PropertyHow to vet a Real Estate Investment firm.Connect with Ken Gee:https://www.kripartners.com/investkgee@kriproperties.comhttps://www.kripartners.com/invest

Ready Yet?! With Erin Marcus
E190 with Atiba De Souza: How to Use Video to Build Know, Like, and Trust

Ready Yet?! With Erin Marcus

Play Episode Listen Later Nov 1, 2023 47:35


Know, like, and trust are essential for client acquisition. Video can help you hack this process by allowing you to connect with your audience on a deeper level. My guest today is Atiba De Souza, Video Content Superman and CEO of Client Attraction Pros. Join us as we talk about how video can help you shorten your sales cycle, the importance of implementing systems and a lead generation system into your business, and why the key to marketing is showing that you understand your client's problem in a unique way. Guest Resourceshttps://www.linkedin.com/in/atibadesouzahttps://clientattractionpros.com BE IN CHARGE >> TAKE ACTION >> GET RESULTSConquer Your BusinessJoin us on FacebookLinkedInInstagram

Sustainable Coaching Podcast | How To Start A Coaching Business
Accelerating the Buyer's Journey: How to Build Know, Like and Trust with SEO and Email Marketing

Sustainable Coaching Podcast | How To Start A Coaching Business

Play Episode Listen Later Oct 27, 2023 15:47 Transcription Available


In the Sustainable Coaching Podcast, host Marilyn West talks about how the buyer's journey is changing, impacting how coaches need to market their services for long-term success. You'll discover the reasons behind the extended buyer's journey and learn strategies to adapt, including the importance of SEO and email marketing, nurturing your audience, and building trust through content and collaborations.  The extended buyer's journey now takes three to six months, and the reasons behind this shift include information overload and the complexity of high-ticket coaching offers. In this episode, you will learn: How has the buyer's journey shifted in recent times, and what does it mean for coaches?  What can coaches do to leverage SEO and email marketing to attract clients effectively?  How can content and collaboration play a crucial role in building trust and credibility in the coaching industry?

Pet Sitter Confessional
425: A Touch of ‘Know, Like, and Trust' with Kelly Hester

Pet Sitter Confessional

Play Episode Listen Later Sep 27, 2023 59:17


How do you make an excellent client onboarding? A well executed client onboarding not only sets the tone and expectations for the client, but also set the relationship up to last for years. Kelly Hester, owner of Kelly's Kritters Dog Walking and Pet Sitting, joins the show to walk through how she translated her decades of corporate work into running her business. From exceptional customer service to formally documenting everything, she provides several great best practices. Kelly also explains her process for onboarding clients so that both she and the client understand exactly what is going on. Main topics: Learning to document everything Keeping your business and staff on mission Training staff for meet and greets Exceptional Onboarding Main takeaway: A well thought out and executed onboarding will build both trust and confidence in your client. About our Guest: Meet Kelly Hester, the passionate owner behind Kelly's Kritters, a pet care service that was founded with one goal in mind: providing top-notch care for all pets. Drawing from her own love and expectations for her pets, Kelly's Kritters goes the extra mile every day to surpass customer expectations and cater to the unique needs of every furry friend. The mission of Kelly's Kritters is simple yet impactful: to offer pet owners peace of mind when they can't be home with their beloved pets. By delivering loving attention and care in the comfort of their familiar environment, Kelly ensures that pets feel safe and content during their owner's absence. Moreover, the core values of the business include maintaining a high level of professionalism, honesty, integrity, and respect for personal property at all times. Kelly's journey into this fulfilling endeavor came after spending many years in the Corporate Sector. Feeling a deep connection to animals since her childhood, she knew that the next chapter of her life had to involve them. Her love and compassion for all creatures began with her first dog, Frosty, leaving a lasting impression on her heart. With certifications in Pet CPR and Pet First Aid, Kelly is well-prepared to handle any situation that may arise while caring for her clients' pets. Her experience extends to administering medication and volunteering at animal shelters and pet rescues, further showcasing her dedication to animal welfare. Kelly's personal furry family has consisted mostly of cats and dogs, but she has also welcomed fish, hamsters, gerbils, and tadpoles into her clan from time to time. Currently, she shares her home with two lovely cats named Ruby and Journey, who bring her endless joy and companionship. Through Kelly's Kritters, Kelly Hester is on a mission to provide love, care, and a sense of security to pets and their owners, creating a wonderful experience for all involved. Links: kellyjhester@gmail.com https://kkritters.com/ https://www.facebook.com/kellyskrittersdogwalking/ Buy PSC Merch Give us a call! (636) 364-8260  Follow us on: Instagram, Facebook, Twitter Email us at: feedback@petsitterconfessional.com Full show notes and transcript   Sponsored by: ❤️ Our AMAZING Patreon Supporters Time to Pet Visit: https://timetopet.com/confessional Code: 50% off first 3 months Pet Perennials Visit: https://petperennials.com/pages/register-for-a-business-account Code: 'PSC' when registering for a $2 off coupon on any purchases in the 1st 90 days  

The Voice of Your Brand Podcast
How to really get your audience to know, like, and trust you

The Voice of Your Brand Podcast

Play Episode Listen Later Aug 22, 2023 11:33


What does it really mean to build know, like and trust?A term thrown around in marketing, but how do you actually do it?Did you know you can build know, like, and trust just by using your voice?In this episode, discover the strategies and insights needed to captivate your audience and convert leads into loyal customers within the first six seconds of hearing your voice.Listen as I talk about:• What it really means to build know, like, and trust & how to actually do it• Understanding what your audience truly wants• The misconceptions entrepreneurs often have around communicating your authorityLINKS MENTIONED IN THIS EPISODE:Ready to speak powerfully, be heard and sell your offer in just 6 seconds?Register for my free voice masterclass at:https://www.katherinebeck.com/masterclassIf this episode inspires you then I'd love to hear from you! Take a screenshot of you listening on your device, post it to your Instagram stories, and tag me @katherine_beck_ Have you left a review? If you loved this episode show your support by leaving a rating at review right here. Thanks for supporting the show!

Online Courses Made Easy | How to Build, Launch, and Deliver Profitable Courses
29. The Power of the Know, Like, and Trust stages!

Online Courses Made Easy | How to Build, Launch, and Deliver Profitable Courses

Play Episode Listen Later Aug 8, 2023 16:55


I dive deep into the powerful concept of "know, like, and trust" and how it plays a pivotal role in building relationships with our online audience. I explore the stages that lead potential customers from simply knowing about you to truly trusting you enough to make a purchase. I share practical tips on creating content that fosters familiarity, likability, and trust, while emphasizing the importance of credibility and experience. 

The Luke Page Podcast
How to Get Your Audience to Know, Like & Trust You Within 6 Seconds of Hearing Your Voice WIth Katherine Beck

The Luke Page Podcast

Play Episode Listen Later Aug 6, 2023 55:26


Do you feel like you've got so much to say and share with the world but when it comes to speaking or getting on video or doing that LIVE, your voice goes a little M.I.A?   Do you post content but it seems like no one is listening?   The first 6 seconds of when your audience hears your voice determines whether they will stick around and listen to what you have to say or keep scrolling on.   In this episode, Voice coach Katherine Beck shares how to get your audience to know, like and trust you within 6 seconds of hearing your voice! You can find more about Katherine at:   Instagram & TikTok @katherine_beck_ Make sure you subscribe to my podcast to stay up to date with episodes I release every week.   If you loved this episode, I'd be super grateful if you could leave me a review which helps me spread this podcast out to more amazing people just like you :)   HERE'S WHERE YOU CAN FOLLOW ME: Instagram: @luke_page Join our 6 Figure Coaches Facebook group: https://www.facebook.com/groups/coachingbizsecrets WATCH THE 3 STEPS TO HITTING $10k MONTHS AS A COACH - The specific strategy you can use to start hitting $10k months, month after month. https://www.lukepage.com.au/10k 10 (VERY NON SALESY) SALES SCRIPTS - 10 FREE, 1 liner scripts you can use to ask your audience to get more leads and clients. Perfect for your stories, posts, DM's and emails.  https://go.lukepage.com.au/sales_scripts   9 INSTAGRAM BIO MISTAKES THAT ARE COSTING YOU FOLLOWERS AND CLIENTS - A FREE Step By Step Guide on The Best Way To Set Up Your Instagram Profile So You Can Attract a Ton More Followers + Clients https://go.lukepage.com.au/bio_mistakes    

Real Estate Breakthrough
#167: Linda Lim- The Art of Transparency in Real Estate Investing

Real Estate Breakthrough

Play Episode Listen Later Jul 24, 2023 40:38


"For me business is personal and they are intertwined so I treat them the same and if I do business with a persona I need to have a personal relationship with them as well." -Linda Lim   Today I am interviewing Linda Lim. She is the Founder of Essential Element Capital which is a private property investment company. Her focus is passive income and helping clients reach their financial goals by providing them with win win opportunities.    Linda Lim: Was raised in an entrepreneurial family in Indonesia and although their background was in finance, they were not involved in real estate. She received her MBA in finance and then went on to become a financial advisor, but in the 2008 crash she pivoted and jumped full time into entrepreneurship. She now invests and works out of state in Arizona and also has offices in Nevada and Texas where she helps investors attain financial independence.    TOPICS COVERED IN THE EPISODE:   How did Linda get involved in financial industry  Working in a financial institution  How Linda eventually began a career in real estate  What is Essential Element Capital  The transition to commercial real estate  Why Linda began investing out of state  The importance of shadowing people Linda's secret sauce of interpersonal relations  Always be a student  Using compassion to your advantage  Making long lasting connections Why business is personal   Know Like and Trust  The pros of having an entrepreneurial background  Getting comfortable with your investments  How to be fluid and open to solutions  Trust yourself or the market  How to move forward after a loss What does financial freedom mean    Listen now and find out how Linda found her Real Estate Breakthrough!   The Real Estate Breakthrough Show with Christina Suter is where we talk about the reality of real estate, the mindset you need and the tips and tricks to get you moving forward in investing. Join us every other week and learn everything you need to know to invest in real estate on Youtube, iTunes, Spotify, and more. You can watch Scott's interview on Youtube here.    Find out more about Linda here:    Website EssentialElementCapital.com Email linda@essentialelementcapital.com  

The ReLaunch Podcast
Powerful PR: Cultivating Know, Like, and Trust in Your Business

The ReLaunch Podcast

Play Episode Listen Later Jul 5, 2023 54:53 Transcription Available


Join Hilary and renowned public relations (PR) expert, Renée Warren, as share their collective wisdom and practical tips to help you navigate the intricate world of public relations. Uncover the secrets to gaining credibility, building a strong brand reputation, and establishing trust, and explore effective strategies for crafting your origin story and impactful soundbites that leave a lasting impression. Whether you're an aspiring entrepreneur, a seasoned business owner, or looking to elevate your personal brand, this conversation is packed with valuable insights to take your PR game to the next level.About our Guest:Renée Warren is an author, speaker, mom of two, coffee drinker, Leo and fellow entrepreneur. When she's not crafting the perfect PR pitch or podcasting, you can find her doing Crossfit, rocking out on drums, and spending time with my family. Clients have called Renée a motivator, personal cheerleader and the real deal — all traits she has used to help other women push past their fears and create the life & business of their dreams. Enter: We Wild Women.https://www.wewildwomen.com/Join our private Facebook community for BONUS content to ignite your own Relaunch: https://www.facebook.com/groups/232280334811612/ Interested in being a guest on the ReLaunch Podcast or booking Hilary as a guest? Email us at hello@therelaunchco.com The ReLaunch Your Magic Retreat is the ultimate event that will guide you in manifesting a heightened level of success even if your entrepreneurial spirit has fizzled out. Register now at: https://www.therelaunchcocourses.com/ReLaunch-Your-Magic

Ready Yet?! With Erin Marcus
Episode 147 Interview with Sami Bedell-Mulhern: Building a Website That Develops the Know, Like, and Trust Factor

Ready Yet?! With Erin Marcus

Play Episode Listen Later Apr 14, 2023 33:51


If you have a website for your business, or are in the process of creating a website for your business, you will not want to miss this episode. My guest today is Sami Bedell-Mulhern, a Digital Marketing Strategist and Co-Founder of The First Click who supports mostly nonprofit organizations in web design, getting more conversions from their websites, and retaining donors through content and email marketing. Join us as we discuss the similarities of running a non-profit and a for-profit business, as well as how to engage your target audience, increase viewer retention, and develop a connection with visitors on your site through outcome based language and education based marketing. Guest Resourceshttps://www.thefirstclick.net/https://www.linkedin.com/in/sami-bedell-mulhern/https://www.facebook.com/thefirstclickmarketing/https://www.instagram.com/thefirstclickmarketing/https://www.youtube.com/channel/UCn0co1CzH41ooiyUjH8fO6ABE IN CHARGE >> TAKE ACTION >> GET RESULTSConquer Your BusinessJoin us on FacebookLinkedInInstagram

Wealth Formula by Buck Joffrey
363: Know, Like and Trust is Not Enough

Wealth Formula by Buck Joffrey

Play Episode Listen Later Apr 9, 2023 36:45


I have been at this alternate investment game since I finished surgical residency in 2009. Luckily, since then my wins have significantly outnumbered my losses and I have made a lot more money than I ever did as a physician. But It hasn't always been smooth sailing. The first apartment building I bought for myself […] The post 363: Know, Like and Trust is Not Enough appeared first on Wealth Formula.

The Potters Cast | Pottery | Ceramics | Art | Craft
Know Like & Trust | Dee Hunt | Episode 876

The Potters Cast | Pottery | Ceramics | Art | Craft

Play Episode Listen Later Oct 11, 2022 52:43


Dee Hunt is a retired lady in her 60's who found clay some 20 years ago when she worked in the commercial world. Making pots became Dee's way of keeping sane! Now those working days are over and Dee can devote her days to being in her studio.  Dee hand builds with stoneware clay and makes unusual and contemporary vessels for both home and garden. Dee's inspiration comes from her environment… the textures and colours she uses are indicative of the agricultural and coastal landscape where Dee lives. http://ThePottersCast.com/876

The Investor Mindset - Real Estate Show
E325 - Choosing The Right Investment Team: Know, Like, and Trust - Steven Pesavento

The Investor Mindset - Real Estate Show

Play Episode Listen Later Sep 13, 2022 23:18


With any business, part of taking it to the next level is building the right team that will support the success and growth of the company.  When you start in real estate, it is simply just buying a business and running it more effectively than others.   So choosing the right team that you know, like and trust is just as important.  Steven shares his experiences and knowledge that will help you choose the right team as you begin your investment adventure. Key TakeawaysThe benefit of investing with a large team is the responsibilities are distributed across multiple different people who have expertise and disciplines in those different areas.When passive investing, who you invest with is broken down to who you know, like, and trust.Ensure the ones you are working with have the experience and are changing their investment tactics based on different market cycles.Be the dumbest person in every room because that means that you are hiring and bringing on great people who you believe in and trust in their ability.When you're partnering with someone for 3-5-10  years, it's important that there's an alignment there so a  Managing Principal, or an Investor Relations Manager, is there to make sure that there's an alignment, and that you can get that information that you need. Resources MentionedInterested in connecting with other like-minded individuals? Then join our VonFinch Private Capital Network.  Learn more at http://www.vonfinch.com/invest.