Want to get away from all the silver bullets and magic strategies for overnight success we see in marketing and sales? I do. Im Ollie Whitfield, Product Marketer at VanillaSoft. I'll be recording every day and uploading 10/15 minute episodes every day. So if you want to get into the weeds and make those 1% improvements every day for your org, have a listen and see how I'm trying to do that. It should be fun
Yup! --- Send in a voice message: https://anchor.fm/daily-revenue-journal/message
It happened --- Send in a voice message: https://anchor.fm/daily-revenue-journal/message
Connect: https://www.linkedin.com/in/olliewhitfield/ --- Send in a voice message: https://anchor.fm/daily-revenue-journal/message
truth. --- Send in a voice message: https://anchor.fm/daily-revenue-journal/message
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Trying something new! --- Send in a voice message: https://anchor.fm/daily-revenue-journal/message
A marketer who made some cold calls... what? It's not a hoax. Sam Niro is my first guest on this podcast. She talks about how and why she got started making some cold calls, even though she's a Product Marketer like me. Dont worry! This isn't going to become the 60 minute interview podcast. Ever. Just as and when I find cool stuff to talk to people about. Enjoy --- Send in a voice message: https://anchor.fm/daily-revenue-journal/message
In 1 month I went from having 0 podcasts to 2. WTF --- Send in a voice message: https://anchor.fm/daily-revenue-journal/message
They don't all suck --- Send in a voice message: https://anchor.fm/daily-revenue-journal/message
Yup, admitting it here. Dont do this... --- Send in a voice message: https://anchor.fm/daily-revenue-journal/message
Rant... --- Send in a voice message: https://anchor.fm/daily-revenue-journal/message
Do you want the recording of this webinar? Here's what I found interesting..... We've all heard it. I tried something different. --- Send in a voice message: https://anchor.fm/daily-revenue-journal/message
Ever waited way too long to finish something? That's because perfection is the opposite of completion. --- Send in a voice message: https://anchor.fm/daily-revenue-journal/message
Yup. It works. --- Send in a voice message: https://anchor.fm/daily-revenue-journal/message
Thats the main theme for today. A big reminder and lesson we all need to hear every so often --- Send in a voice message: https://anchor.fm/daily-revenue-journal/message
difficult conversation today. Have a listen... --- Send in a voice message: https://anchor.fm/daily-revenue-journal/message
It's been one of THOSE days --- Send in a voice message: https://anchor.fm/daily-revenue-journal/message
They dont have to be boring. They dont have to be 1 talking person with slides. I just finished recording a webinar today and it was a blast. --- Send in a voice message: https://anchor.fm/daily-revenue-journal/message
The most actionable episode I've done so far. Want to convert more free trials to paid customers? These are the 3 main ways I'm doing it now --- Send in a voice message: https://anchor.fm/daily-revenue-journal/message
Big progress today. Listen for a good time --- Send in a voice message: https://anchor.fm/daily-revenue-journal/message
Sorry, no description today :) --- Send in a voice message: https://anchor.fm/daily-revenue-journal/message
Why do free trial users not even use their free trial? You cant make everyone convert from free to paid. But you can improve how many of those free users (who cost a lot of time and resource to acquire) convert. --- Send in a voice message: https://anchor.fm/daily-revenue-journal/message
Need to get a win on the board without going public? Trust your inner circle and worry about dotting the I's and crossing the T's later. Here's how im doing that to kickstart my huge project --- Send in a voice message: https://anchor.fm/daily-revenue-journal/message
Ever done a QBR? What about for your clients? Me either. But it might be a good idea. --- Send in a voice message: https://anchor.fm/daily-revenue-journal/message
No preview today. Have a listen ;) --- Send in a voice message: https://anchor.fm/daily-revenue-journal/message
Yeah this was a very simple, easy day. Jokes. Preventing churn and optimizing your free trial > paid customer ratio is hard. That's what we did today. But I can't do it alone, I don't know how. So, here's how we do it... --- Send in a voice message: https://anchor.fm/daily-revenue-journal/message
Ever sat and talked to yourself on camera? Yeah it's not easy. Getting no reply, having to think of body language and tone. Ooooffff --- Send in a voice message: https://anchor.fm/daily-revenue-journal/message
Start from completely fresh on any Google Document... where do you start? That's what I did today. Mapping out a new initiative, what it might mean, what we'd need, how it would work and everything inbetween. Here's a couple things I did while trying to not take the easy route on this... --- Send in a voice message: https://anchor.fm/daily-revenue-journal/message
Net revenue retention. Big topic :0 We got started after our SKO, and the ball is moving. But I nearly made a pretty big fail and was lucky to be saved this time out. Have a listen to hear how my boss saw something coming that I didn't, and how we make sure he can see these issues coming down the pipe even if I don't. --- Send in a voice message: https://anchor.fm/daily-revenue-journal/message
Yeah there was a lot going on today :) Our first Revenue (not Sales) Kick Off. The entire company. Every department head. The roadmap, KPIs, revenue goals, expansion and strategy changes. The works. But hey, not a bad place to start a new podcast series. --- Send in a voice message: https://anchor.fm/daily-revenue-journal/message
Another podcast? Yup! But this isn't gonna take even 30 minutes of your time. Lemme explain... Are you bored of hearing the same tactics and strategies to "grow your business", "get more leads" or even "10X your goals"? I am. Truth is, most of the ways anybody has ever 10X'ed anything is by making a change that was kinda obvious, or there are circumstances that mean we can't all copy what they did. So for the rest of us, who have to put in work and work and more work... I offer you this: A few minutes every working day with a person just like you, putting in work to make that 1% difference everyday to our revenue and bottom line. Some of it will be fun. Some won't be. And that's just how it is if you're in SaaS and trying to make a difference. Hope you'll come along for the ride. --- Send in a voice message: https://anchor.fm/daily-revenue-journal/message