Daily Revenue Journal

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Want to get away from all the silver bullets and magic strategies for overnight success we see in marketing and sales? I do. Im Ollie Whitfield, Product Marketer at VanillaSoft. I'll be recording every day and uploading 10/15 minute episodes every day. So if you want to get into the weeds and make those 1% improvements every day for your org, have a listen and see how I'm trying to do that. It should be fun

Ollie Whitfield


    • Apr 6, 2021 LATEST EPISODE
    • infrequent NEW EPISODES
    • 6m AVG DURATION
    • 32 EPISODES


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    Latest episodes from Daily Revenue Journal

    Totally Changing This Podcast

    Play Episode Listen Later Apr 6, 2021 5:27


    Yup! --- Send in a voice message: https://anchor.fm/daily-revenue-journal/message

    28: Having 0 Zoom Calls For A Day

    Play Episode Listen Later Mar 10, 2021 5:33


    It happened --- Send in a voice message: https://anchor.fm/daily-revenue-journal/message

    27: The Pain About Podcasting

    Play Episode Listen Later Mar 9, 2021 8:30


    Connect: https://www.linkedin.com/in/olliewhitfield/ --- Send in a voice message: https://anchor.fm/daily-revenue-journal/message

    26: Sponsorship Doesn't Have To Be Boring AF

    Play Episode Listen Later Mar 8, 2021 5:22


    truth. --- Send in a voice message: https://anchor.fm/daily-revenue-journal/message

    25: Booking Demo's & Writing Campaigns

    Play Episode Listen Later Mar 5, 2021 5:25


    --- Send in a voice message: https://anchor.fm/daily-revenue-journal/message

    24: My Team Mates Saved Me :0

    Play Episode Listen Later Mar 4, 2021 6:33


    --- Send in a voice message: https://anchor.fm/daily-revenue-journal/message

    23: A New Webinar Format... To Get More Leads From Our Market

    Play Episode Listen Later Mar 3, 2021 6:21


    Trying something new! --- Send in a voice message: https://anchor.fm/daily-revenue-journal/message

    (Interview?!) A Marketer Who Made Some Cold Calls...

    Play Episode Listen Later Mar 2, 2021 11:19


    A marketer who made some cold calls... what? It's not a hoax. Sam Niro is my first guest on this podcast. She talks about how and why she got started making some cold calls, even though she's a Product Marketer like me. Dont worry! This isn't going to become the 60 minute interview podcast. Ever. Just as and when I find cool stuff to talk to people about. Enjoy --- Send in a voice message: https://anchor.fm/daily-revenue-journal/message

    22: Launching A Podcast... Not This One

    Play Episode Listen Later Mar 1, 2021 9:33


    In 1 month I went from having 0 podcasts to 2. WTF --- Send in a voice message: https://anchor.fm/daily-revenue-journal/message

    21: Making An EPIC Webinar

    Play Episode Listen Later Feb 26, 2021 7:56


    They don't all suck --- Send in a voice message: https://anchor.fm/daily-revenue-journal/message

    Bonus: Rookie B2B Tech Buying Mistakes To Avoid

    Play Episode Listen Later Feb 25, 2021 5:53


    Yup, admitting it here. Dont do this... --- Send in a voice message: https://anchor.fm/daily-revenue-journal/message

    20: Being Clinical, Ruthless With Your Time

    Play Episode Listen Later Feb 25, 2021 5:57


    Rant... --- Send in a voice message: https://anchor.fm/daily-revenue-journal/message

    19: Inbound Lead Follow Up... That's Not Vanilla

    Play Episode Listen Later Feb 24, 2021 7:57


    Do you want the recording of this webinar? Here's what I found interesting..... We've all heard it. I tried something different. --- Send in a voice message: https://anchor.fm/daily-revenue-journal/message

    18: Finished > Perfect.

    Play Episode Listen Later Feb 23, 2021 6:08


    Ever waited way too long to finish something? That's because perfection is the opposite of completion. --- Send in a voice message: https://anchor.fm/daily-revenue-journal/message

    17: Focusing On A Few Key Tasks, Not Everything

    Play Episode Listen Later Feb 22, 2021 6:56


    Yup. It works. --- Send in a voice message: https://anchor.fm/daily-revenue-journal/message

    16: Be A Stringent Project Manager

    Play Episode Listen Later Feb 20, 2021 3:49


    Thats the main theme for today. A big reminder and lesson we all need to hear every so often --- Send in a voice message: https://anchor.fm/daily-revenue-journal/message

    15: Upselling Customers & Testing Without Risk

    Play Episode Listen Later Feb 18, 2021 7:05


    difficult conversation today. Have a listen... --- Send in a voice message: https://anchor.fm/daily-revenue-journal/message

    14: Affiliates & Bad Buying Experiences

    Play Episode Listen Later Feb 18, 2021 10:38


    It's been one of THOSE days --- Send in a voice message: https://anchor.fm/daily-revenue-journal/message

    13: Running A Webinar That's Fun AF

    Play Episode Listen Later Feb 16, 2021 8:14


    They dont have to be boring. They dont have to be 1 talking person with slides. I just finished recording a webinar today and it was a blast. --- Send in a voice message: https://anchor.fm/daily-revenue-journal/message

    12: My 3 Free Trial To Paid Customer Conversion Tactics

    Play Episode Listen Later Feb 15, 2021 7:28


    The most actionable episode I've done so far. Want to convert more free trials to paid customers? These are the 3 main ways I'm doing it now --- Send in a voice message: https://anchor.fm/daily-revenue-journal/message

    11: Evaluating Vendors & Asking For Help

    Play Episode Listen Later Feb 12, 2021 6:59


    Big progress today. Listen for a good time --- Send in a voice message: https://anchor.fm/daily-revenue-journal/message

    10: Aggressive Conversion Tactics & A Thank You

    Play Episode Listen Later Feb 11, 2021 5:12


    Sorry, no description today :) --- Send in a voice message: https://anchor.fm/daily-revenue-journal/message

    9: Converting Free Trials & Encouraging Engagement

    Play Episode Listen Later Feb 10, 2021 5:36


    Why do free trial users not even use their free trial? You cant make everyone convert from free to paid. But you can improve how many of those free users (who cost a lot of time and resource to acquire) convert. --- Send in a voice message: https://anchor.fm/daily-revenue-journal/message

    8: Customer Feedback & Your Inner Cirlce

    Play Episode Listen Later Feb 9, 2021 4:53


    Need to get a win on the board without going public? Trust your inner circle and worry about dotting the I's and crossing the T's later. Here's how im doing that to kickstart my huge project --- Send in a voice message: https://anchor.fm/daily-revenue-journal/message

    7: Quarterly Business Review, Sorta.

    Play Episode Listen Later Feb 8, 2021 6:04


    Ever done a QBR? What about for your clients? Me either. But it might be a good idea. --- Send in a voice message: https://anchor.fm/daily-revenue-journal/message

    6: Tweaks & Team Buy-In

    Play Episode Listen Later Feb 5, 2021 5:19


    No preview today. Have a listen ;) --- Send in a voice message: https://anchor.fm/daily-revenue-journal/message

    5: Preventing Churn & Converting Free Trials

    Play Episode Listen Later Feb 4, 2021 6:24


    Yeah this was a very simple, easy day. Jokes. Preventing churn and optimizing your free trial > paid customer ratio is hard. That's what we did today. But I can't do it alone, I don't know how. So, here's how we do it... --- Send in a voice message: https://anchor.fm/daily-revenue-journal/message

    4: Recording Videos & Your Comfort Zone

    Play Episode Listen Later Feb 3, 2021 5:46


    Ever sat and talked to yourself on camera? Yeah it's not easy. Getting no reply, having to think of body language and tone. Ooooffff --- Send in a voice message: https://anchor.fm/daily-revenue-journal/message

    3: Planning A New Initiative

    Play Episode Listen Later Feb 2, 2021 6:27


    Start from completely fresh on any Google Document... where do you start? That's what I did today. Mapping out a new initiative, what it might mean, what we'd need, how it would work and everything inbetween. Here's a couple things I did while trying to not take the easy route on this... --- Send in a voice message: https://anchor.fm/daily-revenue-journal/message

    2: Net Revenue Retention & Your Boss!

    Play Episode Listen Later Feb 1, 2021 5:06


    Net revenue retention. Big topic :0 We got started after our SKO, and the ball is moving. But I nearly made a pretty big fail and was lucky to be saved this time out. Have a listen to hear how my boss saw something coming that I didn't, and how we make sure he can see these issues coming down the pipe even if I don't. --- Send in a voice message: https://anchor.fm/daily-revenue-journal/message

    1: Revenue Kick Off & 2021 Goals

    Play Episode Listen Later Jan 30, 2021 6:13


    Yeah there was a lot going on today :)  Our first Revenue (not Sales) Kick Off. The entire company. Every department head. The roadmap, KPIs, revenue goals, expansion and strategy changes. The works.  But hey, not a bad place to start a new podcast series.  --- Send in a voice message: https://anchor.fm/daily-revenue-journal/message

    0: WTF Is This Podcast? Listen To This Episode First

    Play Episode Listen Later Jan 30, 2021 3:33


    Another podcast? Yup! But this isn't gonna take even 30 minutes of your time. Lemme explain... Are you bored of hearing the same tactics and strategies to "grow your business", "get more leads" or even "10X your goals"? I am. Truth is, most of the ways anybody has ever 10X'ed anything is by making a change that was kinda obvious, or there are circumstances that mean we can't all copy what they did. So for the rest of us, who have to put in work and work and more work... I offer you this: A few minutes every working day with a person just like you, putting in work to make that 1% difference everyday to our revenue and bottom line. Some of it will be fun. Some won't be. And that's just how it is if you're in SaaS and trying to make a difference. Hope you'll come along for the ride. --- Send in a voice message: https://anchor.fm/daily-revenue-journal/message

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