Podcasts about vendors

Your wedding planning questions, answered! Tune in for answers to all of your tricky wedding situations, including: We're having a hard time choosing a date that works best for all of our closest loved ones - how should we decide? What's the etiquette when inviting just a couple of people from a larger social group? Are we obligated to provide vendors a meal / include them in the final head count for catering?  Food truck wedding logistics - we love this idea but feel unclear about the best way to approach the set up to make sure our guests have a smooth experience. Want small & intimate, but every event gets blown up and magnified out of control.  I feel shy, anxious, and uncomfortable in large crowds of people and would so much prefer a quieter, small group setting.  How can I manage these feelings through the next few months, and especially through our wedding itself? To submit your wedding questions, please visit our website >>> www.weddingplanningpodcast.co/contact

Should vendors leave reviews for other vendors?Ever wondered if it's a good idea to publicly praise—or criticize—your industry peers? What happens if things didn't go well? Should you tell the world, or handle it privately first? In this episode, I share the upsides of supporting fellow vendors with honest, heartfelt reviews, and touch on why negative feedback should be handled with care—and conversation—before ever going public.Listen to this new 8-minute episode for tips on when (and how) to leave vendor reviews that help grow relationships, reputations, and the industry as a whole.If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com  View the full transcript on Alan's site: https://alanberg.com/blog/Have you ever wondered... "What would Alan say or do about this?" - well, now you can ask my AI Alter-Ego "Ask Alan Anything" the things you'd ask the real Alan, any time of the day or night. And as a listener of this podcast, you'll save 50%, so starting at only $10 per month you can "Ask Alan Anything"!Go to www.WhatWouldAlanSay.com and use the 50% off coupon code - podcast - to start asking Alan anything today. I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com

In this episode of Insurance Shoptalk, join host Eric Stein and guest Vladimir Vladimirov for an in-depth exploration of NowCerts and their cloud-based integration CRM and agency management system, Automate 365. In this episode, NowCerts system manager Vladimir talks though the many uses and benefits of Automate 365, including the system's ability to assist P&C agents with task like online quoting, sales, marketing, customizable reporting, and workflow automations. To learn more about NowCerts, please visit www.nowcerts.com. You can also learn more about Automate 365 at www.automate365.com. About Insurance Shoptalk: Join host Eric Stein on a journey through the dynamic world of commercial property and casualty insurance. With over 25 years of experience in the industry, Eric brings a wealth of knowledge and insights to every episode. Insurance Shoptalk is your premier destination for in-depth discussions on the latest industry trends, technology impacts, interviews with leading experts, and much more. If you enjoyed this episode of Insurance Shoptalk, follow us on our social media pages to learn the latest on commercial insurance industry.

In this episode, Jim sits down with real estate pro turned relationship operator, Jarrod Guy Randolph. They talk straight about access to wealth and why your phone is a graveyard of unrealized capital. They break down Jarrod's “Buying Favor” operating system, the FAVOR network map, why most masterminds are wasting time, and how humility beats ego when you're leveling up. What You'll Learn Why the saying “your network is your net worth” misses the real key: activation How Jarrod's FAVOR framework (Friends, Associates, Vendors, Organizations, Relatives) becomes a roadmap to deals, capital, and growth Why proximity creates access, and access creates knowledge that can't be learned in a classroom How the most successful entrepreneurs lead with humility, not ego—and why giving comes before asking A proven system to make masterminds profitable: host the room, follow up fast, and become a center of influence Action Steps 1. Map the FAVOR Five Entrepreneurs can list three to five names under each category of FAVOR. Each name should be tied to a specific ask, whether it's insight, a connection, or capital. 2. Practice Give-Give-Ask Before making any ask, add value twice. Share a resource, make an introduction, or help solve a problem. On the third touchpoint, make a high-value, aligned request. 3. Host the Room At the next event or mastermind, book a dinner with 10–12 attendees. Curate the group, build real connections, and follow up within 14 days to keep momentum alive. Jarrod Guy Randolph's Powerful Word “Your phone isn't a contact list—it's a balance sheet. The moment you learn to activate it, you unlock the capital, the partners, and the opportunities you've been sitting on.” Connect with Jarrod Randolph: Instagram: www.instagram.com/jarrod_guy/ YouTube: www.youtube.com/@JGRlll LinkedIn: www.linkedin.com/in/jarrodguyrandolph/  

AI isn't fairy dust you sprinkle on your ATS latte—it's duct tape on 20-year-old tech, sold to you with a shiny new buzzword. Enter Matt Charney, the HR-tech cynic who's seen it all: Monster, SmartRecruiters, Employer.com, and enough bad vendor decks to wallpaper Vegas. In this episode, Charney calls BS on: Vendors selling “AI” that's really just 2003 automation in a new hoodie HR's obsession with “a seat at the table” (spoiler: the table's cold, and nobody saved you a chair) Why being “first to market” with AI is usually just a great way to bleed out on the cutting edge And the hilarious reality of candidates getting rejection emails before they've even finished hitting submit

When "Last Dance" isn't Donna Summer.

Send us a textWhat's the point of gates, guards, and security cameras if you're letting hundreds of unscreened workers into your community?  On this week's episode of Take It To The Board podcast, host Donna DiMaggio Berger talks with security expert Mark Hall to reveal the alarming blind spot in most residential communities' protection plans. After spending over two decades in law enforcement, Mark identified a critical vulnerability: communities invest heavily in perimeter security while opening their gates to thousands of unknown service providers each year. This realization, coupled with a horrifying incident where an air conditioning technician with a criminal record took a family hostage, led him to create the Safe Communities Vendor ID Program. The program's findings are eye-opening. Since 2016, they've identified and prevented 81 registered sex offenders and over 900 recently convicted burglars and thieves from accessing participating communities. Donna and Mark walk listeners through the program's three-tiered screening protocol, which includes five-year bans for theft-related offenses, ten-year bans for violent crimes, and lifetime bans for sexual offenders and homicide perpetrators. They explain how the program accommodates immigrant workers through foreign government ID verification, addresses identity verification challenges, and operates without cost to associations or residents.  If your community is serious about security, listen now to learn how you can close this critical gap. Conversation Highlights Include:The security gaps in the marketplace that inspired the creation of the Safe Communities Vendor ID programDetails on the program's screening protocolsHow Safe Communities communicates with vendors after screening employees, including reports and follow-upsAddressing concerns about second chances for individuals with prior convictionsThe frequency with which employers fail to use rigorous screening protocolsTraining programs and ongoing evaluations offered to vendors to stay updated on best practicesSafeguards in place to avoid mistaken identity and minimize legal liabilityHow the program has grown since its inception in 2016Vendor screening expansion into industries beyond community associationsRelated Links:Podcast: Checking In On Background Checks: What's In, What's Out and What's Questionable? with Robert E. Sanchez of Sarma | Becker & PoliakoffArticle: Law.com Op-Ed: Smile, You're on Condo Camera—Florida's New Law on Recording Zoom Board Meetings | Becker & Poliakoff

Dr. Len Tau, aka the Reviews Doctor, is on the podcast. With Kiera, he goes into the most critical nuts and bolts of making sure your practice stands out (or at least keeps pace with) online reviews amid AI. He explains jargon terms like ranking power and factors and velocity of reviews, whether or not you should actually be responding to reviews of your practice, and a ton more. Visit SuperchargeYourDentalPractice.com and enter the code RAVING to save $100 on registration for Dr. Tau's annual conference. About Dr. Tau Dr. Len Tau thrives on helping practices maximize their online reputation, marketing, and social media strategies. As a speaker, Len is known for his lively and engaging presentations packed with ready-to-use strategies. He regularly travels the country sharing his marketing brilliance and passion for practice growth with audiences. As a consultant, he offers practice leaders with real-world solutions tailored to fit their specific challenges and opportunities. Len loves to help doctors and their teams understand and implement successful online systems to build their practice. He currently serves as general manager of the Dental for Birdeye Reputation Marketing Software. Selected as one of Philadelphia's Top Dentists by Philadelphia Magazine, he continues to experience growth year after year in his fee-for-service practice focusing on general, cosmetic, reconstructive and implant dentistry. Following his father into the dental profession, Len graduated from Tufts University School of Dental Medicine and continues to pursue ongoing continuing education opportunities. He has had the privilege of serving patients for two decades. He is an active member of numerous professional organizations including the American Dental Association, the Pennsylvania Dental Association, the Academy of General Dentistry, the Eastern Dental Society, the Northeast Philadelphia Dental Implant Study Club, and the American Academy of Clear Aligners. Episode resources: Subscribe to The Dental A-Team podcast Schedule a Practice Assessment Leave us a review Kiera Dent (00:00) Hello, Dental Team listeners. This is Kiera and today I am so excited. This is one of my dear friends. We've known each other for several years in the industry. I'm super freaking pumped. I'm going actually be at his event next year in September. Little teaser. Stay tuned. He's got an amazing event he does every year in September. I have Dr. Len Tau. He is one of my faves. He is better known ⁓ as an authority in the dental consulting world, reputation marketing, and a practice growth. He's recognized by dentistry today as a top dental consultant for eight straight years.   He is the author of Raving Patients and 100 plus tips to 105 star reviews in a hundred days. Like this man knows how to do it. He's one of my faves. We really do collaborate on so many fun things. After 20 plus years in clinical practice, he now helps dentists nationwide, increase revenue, case acceptance and visibility. He leads the dental vision at BirdEye, hosts the Raving Patients podcast and runs the Supercharger Dental Practice Conference, which is the one I was alluding to that we're gonna be at next year in September, empowering practices to thrive in today's competitive landscape.   He's truly one of my faves. And today we're gonna dig into like, how do you get online reviews? But Len, welcome. I'm so happy to have you on the podcast. How are you today?   Dr. Len Tau (01:06) I'm good, thanks for having me, I'm excited to be here.   Kiera Dent (01:08) Of course. And this just came about because Len like, let's just do a little teaser. You're prepping full like steam ahead right now for your event that's coming up in September in Florida. ⁓ I love like the last time you and I were on the podcast, we talked about you in clinical dentistry. And then we reconnected after some time and you've left the chair, you're living your best life and you full blown gone into the event space. So just like, I know we're gonna get into like online reviews and how AI is changing that it's going to be just a really, really fun episode today. But tell us a little bit like   How is it going from like full blown dentist in the chair to now full blown events, like running these awesome events that we're super excited to be a part. Just kind of give me a little insight to that.   Dr. Len Tau (01:46) Well, it's been, it's been a lot of, a lot of fun. It's been very different, obviously, you know, for 23 years, I practiced dentistry, um, for about 12 of those, 13 of those who was full time. And then I went part time in 2017 until I sold and retired in 2022. Um, but one of the things I've grew up on in dentistry was going to dental events and, the big, the ones, the small ones, you know, all over the country and as a dentist first, and then as a vendor.   Kiera Dent (02:08) Mm-hmm.   Dr. Len Tau (02:15) Um, since 2013 or 14, so a long time in the space. know, one of the things that really hit me was that the events are not really put on very well. They're not, um, you know, whether you, if you're a dentist, there's issues when you're a vendor, there's issues. And I said, you know what? I want to change the game. And, um, one of my goals when I retired from dentistry was to start putting on events. So in 2023, um, in, in September, we did an event in Delray had 208.   Kiera Dent (02:25) Right.   Dr. Len Tau (02:44) Dennis there, 33 sponsors. was, first day was business, second day was marketing. Excuse me. First day was marketing. Second day was business. Had a 13, 14 speakers. It went off better than I could ever imagined. I then moved to the last year in 2024 to Scottsdale. And we were at the Scott Resort and Spa, which is a beautiful hotel and the event was good. It wasn't great. Definitely moving to different coasts.   I felt there was not as much, know, engagement, excitement about the event. So I, my family and my wife and I decided, Hey, we're going to do this. Let's have people come down to me. I live in beautiful, you know, part of Florida. we're having this year's event and the next three of them at super at, ⁓ at pure 66, a brand new hotel, ⁓ in Fort Lauderdale. It's literally half hour from my house, five miles from the airport, easy to get to. So this year event is September 26th and 27th.   Kiera Dent (03:32) Bye.   you   No.   Mm-hmm.   Dr. Len Tau (03:45) We've got 14 speakers, ⁓ mixture of business and marketing. So we've got people talking about social media, about content. We have people talking about saving money on taxes. We're talking about how to become a fee-for-service practice. ⁓ So a lot of different great content and top speakers, Steve Rasner, Paul Goodman, ⁓ Jeff Buski, ⁓ Richard, Rich Maddow. So some real, real heavy hitters. And then some people who people haven't really heard of, Melanie Diesel, who's new in the dental industry.   So, but I like to do it differently and my events are very high end. You come, you're going to see things you probably have never seen before. I give a ton of time to the vendors so the vendors love me because they make sure that they get integration or interaction with the attendees. So you're going to be speaking in 2026, same weekend at September 25th and 26th in 2026, same hotel, pure 66.   Kiera Dent (04:28) Sure.   Yeah.   Dr. Len Tau (04:40) We're ramping things up right now. We're literally a month out from the events. still have people signing up. I still have people wanting to reach out as sponsors. And it's, it's, it's, is the fun time for me. Cause when I'm done, I'm, you know, I get a couple of months of break and then I start promoting 2027 again. So ⁓ it's been a good time. I really enjoy it. And I find that I've kind of ⁓ created something that's very different and the attendees really enjoy it and the vendors really enjoy it. So if I can make everybody happy,   Kiera Dent (04:45) No.   Dr. Len Tau (05:09) That's all I'm looking to do here.   Kiera Dent (05:11) ⁓ and Len, I hope the audience, if they can't see it, they can hear it. I think it's so fun because I mean, I've seen you in different spaces in your career, in your life. And there is just this like giddy, like younger version of Len that I feel is emerging of like, it's like giddy boyhood, like excitement of I'm excited to put these on. I'm excited to do these events. And it just makes me so happy for you. And what I think I'm hearing is yes, attendees are happy. Vendors are happy. But I also hear that Len is very happy and to do something   in dentistry is just very, very fun. It's very exciting. And so we're jazzed. I'm really excited. I love good events. I love great time. I love to help. love business marketing. Everybody can take that. That's not Kiera's jam. Like I, that's why I wanted to bring you on. You guys are very good at marketing. You're very good at that space. but to talk about how to help people have their best lives to grow the practices that they want to grow. I think you and I are so synergistic in that. So we're super excited and I love, I mean, I'm not going to highlight the fact that there were   a couple of sixes in that is September 26 at Pier 66. You guys hopefully like, I like the alliteration. Don't put anything weird on it guys, but I do appreciate that you made it easier. September six and nines flipped upside down are a six. Like hopefully everybody can remember September 26, Pier 66. It'll be a good time in 2026. I mean, we got four lines, so we're okay. We've at least got four sixes, not we didn't end on three, but I really hope an exciting step. We'll make sure we put some info for people.   For this year and for next year, I think it'll be a fun time. Dental A Team will be there, so come hang out with us. ⁓ Len, I'm super excited. I will not spoil secrets, but a lot of the things he told me for the events, I will say he does put his heart and soul into it. So Len, excited about that. Thank you for sharing. Good luck for this year. We're gonna be rooting you on this year and next year. And now let's pivot. Let's go into like your jam. You're in BirdEye, you're in marketing, you're on online reviews. AI has come into the scene. Practices are changing.   I also will say, I hope everybody listens to you of their like succession story. You hung up the hand piece, but you are still full steam ahead in dentistry. And so I hope people see that like there is no path to dentistry. Like you just, it's a, it's a beautiful world that you're in. So let's talk though, online reviews, AI, how is this working? How do we make sure that practices are still being visible? Chat GPT is on, on the prowl.   There are clients signing up with us now that have found us on chat. GPT, which is so random. It's changing how people have been doing things. Walk me through. What are you seeing with these online reviews? The importance, how to bring AI in? Like, let's just kind of go in a rift on how practices can still be visible with AIs. Like just showing up to the scene.   Dr. Len Tau (07:43) So I wanna talk about chat CPT for a second. ⁓ I refer to it as my best friend. ⁓ It helps me edit. No, I haven't named it yet. No, I haven't named it. ⁓ you have?   Kiera Dent (07:50) Have you named it? I've got to just ask Len. Have you named? I have! Me and Chet,   I had a name and now her name is Wanda. I don't know why, I don't even know where Wanda came, but people are like, here, are you hanging out with Wanda again? Cause I agree. Like they're our best friends. So go on Len. I can't wait to hear what you name your Chet GPT cause mine is currently Wanda.   Dr. Len Tau (08:06) I'll have to, I   have to name it now that I have to think of something. ⁓ but no, I started using it. I'm like, this is really helpful and it's only gotten better. And, just to give you an idea is, ⁓ my wife and I, and my son, my son just graduated high school. He's literally just started his freshman year at, university of Florida on a free ride. ⁓ smart, smart ass kid. I'm very proud of him. But, you know, and I travel a ton, but I travel a ton for business and I made a commitment. I think I told you that,   Kiera Dent (08:25) Boo? Yeah.   Dr. Len Tau (08:35) during the summer when he was going away for school, I was not going to travel. So from March to literally next week, beginning of September, I haven't traveled at all for business. we did plan some really great travel for our personal lives. And one of the things we did was we had a cruise, a 17 day cruise to Europe. ⁓ And when I decided I did not want to do the excursions to the cruise, cause they're really expensive and you're with all these people. I prefer to kind of just go and tour myself.   Kiera Dent (08:44) It's awesome.   Dr. Len Tau (09:05) So I use ChatGPT in every city. And I said, I'm going to the city. This is what I'm going to get in. This is the cruise I'm going on. It got the cruise itinerary. And I said, I want to set up private tours in every city with different people. And it helped me pick the best tour guides. They referred me to a website called Tours by Local, which is an amazing website that you can meet people who are local that will take you around.   show you the city and it was amazing. It was amazing. So I thank Chachi PT for doing that because I wouldn't have known about half these things if I didn't do it. And in fact, one of the women, and actually the very first place you went to, which was in Split, Croatia, which was beautiful. I told her that literally that's kind of how I went down this road was I asked Chachi PT, what should I do in Split? And they said, you need to use this tour guide. She's the highest rated tour guide and has the best reviews on tours by local. like,   What's towards by local? And that started this whole thing. So she was, she was amazed to hear that. So, ⁓ I have been using Chad GPT for a long time, like I said, and even now it is people I know type in, know, get me to the best dentists in the area. And it's very much based on reviews. So you have to be a highly rated practice. you may not believe in reviews and if you do, think you're not smart, but you know, if, if you want to be at the forefront of where people are looking,   Kiera Dent (09:58) Yeah.   Yes.   Dr. Len Tau (10:25) You have to generate reviews in a significant amount. Velocity now, which is how often you're getting them, is one of the biggest ranking factors on Google, whether you want to believe chat GPT or not. ⁓ But you have to get reviews. You can't, you know, rest on your laurels and say, well, I have enough because you never have enough. Okay. And, ⁓ and you've got to let Google rank you high. And there's been a big discrepancy in the industry, a big, I don't want to say a misunderstanding.   Kiera Dent (10:43) read.   Dr. Len Tau (10:52) But I've been in the review space now since 2013, so 12 years. And in the past, dentists thought that if they get reviews, they're going to rank. And that's not the way it is anymore. If you have reviews, but don't pay attention to the other ranking factors, you actually don't rank well. And that's a problem. So, chat GPT AI is so important, but you still got to dominate Google. You still got to get to the top of the pages.   And that's really where the direction is going. and if you aren't there now and you are ignoring it, you're never going to get there. So I would love to talk to you about our list in instruct or educate the listeners and viewers of these ranking factors that they need, need to pay attention to, or they're going to be left behind when it comes to ranking on Google.   Kiera Dent (11:27) Yeah.   absolutely. And I'm excited for this too, because, I did notice that you've got to like, AI is just crawling the web. That's where it's getting, it's being taught. It's crawls it. It looks through all of it. And so agreed with you. have a lot of clients and like, we want the secret pill of marketing. And I might get your reviews up. Like it is constant and consistent that if you get those reviews up and you bring pieces to the table, that people literally like that's what's going to rank you higher. So I'm excited, Len to, to dig in deeper because it is like how   getting more reviews, but to hear that there's more beyond just the reviews really can help these offices like get the best bang for their buck, help more practices. And I'm like, it used to be when I first started consulting when I used to tell offices get to like 100 Google reviews. It is now I'm pushing people like five, six, 700 reviews that you need to be getting ranked into. And I don't know if you're seeing like a cutoff line or if it matters on that. So I'm really excited to dive into like, what are the rankings? What are the pieces? Is there a difference? But I'm like now   100 reviews, when I look at somebody I'm like, hmm, like if there's another dental practice that has maybe 400, 500 new clients come on, the first thing I do is I go look them up to see how many reviews do you have? And I'm shocked at how many dental practices actually are not showing up when I Google their names and they're like, no, no, care, we're here. And I'm like, but if I'm a prospective new client that doesn't work in your practice and I don't see you all the time and I just tried to find you and I'm looking for you.   How many patients who are not looking for you are not finding you as well. So yeah, take us away, and I'm super curious, very intrigued by this. It's fascinating. And I'll also say, because AI is new, feel like people got like a reset slate. Like, hey, you can actually get back into the game if you haven't been into the game, if you just start playing now. If you don't, I agree with you. I do think that you will unfortunately get obliterated without trying if you don't get into the game now.   Dr. Len Tau (13:28) 100 % so and I couldn't agree with you more. So the best thing to do here is if you're listening to this, I want you to go to a Google search and I want you to type your practice name in. Okay, so that's the first thing to do. Right.   Kiera Dent (13:39) and not in your office. Don't do it in   your office. Go somewhere else. Like try it somewhere else.   Dr. Len Tau (13:44) Right, well, and 100%, that's another thing is that if you're gonna look up your ranking specifically, you do not wanna do that from your office location, okay? Because you're not gonna get real results. You also wanna go into incognito mode or private browsing mode on your phone or your computer if you're doing that to check ranking. But this is not specifically about ranking. This is more about how you appear online. So go to Google and type in your practice name. Not your name unless it's the name of the practice, but your business name, okay?   Kiera Dent (13:52) Yes.   Mm-hmm.   Dr. Len Tau (14:13) and it doesn't have to be what's registered with the state board. It's how you, when you answer the phone, what you say, okay? Pennsylvania Center for Dental Excellence was my practice name, okay? So you wanna look yourself up. So these are some of the ranking factors that Google looks at. Obviously one of them is your total number of reviews you have. Definitely a ranking factor, but the total number has not been as important as some other factors as well. So.   Kiera Dent (14:20) Mm-hmm.   Dr. Len Tau (14:40) Average number of reviews in the industry right now is about 350. It used to be like 100 was the golden number. Now 350 is the average in the industry. So are you average? Are you below average or are above average? Okay, that's something to look at. The second ranking factor, which is even more important is the velocity of reviews. So how many reviews, how often you're getting them. Okay, so if you're getting once every two weeks, not enough. If you're getting them once every week,   Kiera Dent (14:46) Yes.   Dr. Len Tau (15:10) Not enough. You don't need them every single day, but two or three every single week is ideal. Okay, because you think two or three every week gives you eight to 15 a month times 12 months is 100 reviews a year, which is a nice number. Okay, so you have to have that velocity. All right. Third ranking factor is the total score, your average number of stars. So   I would like you to be anywhere from 4.6 to five stars. Okay. I don't think you have to be only five stars. think there's a negativity related to that. If you're only five star reviews, but I also don't want you to below 4.5. Okay. ⁓ And if you're at 4.3, 4.2, or even 4.1, another better review or two, and you're to be in the threes. And that's really where you don't want to go. Cause you lose a huge percentage of patients who may come in if you're less than four stars. Okay. Another ranking factor.   is the primary category. So how do you know your primary category? If you look under your Google, your name, will say right where the stars is, will say, hopefully dentist in your town or dentist in your county or dentist in your city. Okay. So your primary category should be dentist because we're a dental practice. Okay. If you're an oral surgeon, you may want it to be oral and actual facial surgeon. If you're an endodontist, want it to say endodontist. You don't want it to say dentist if you're a specialist. Okay.   ⁓ That's a big ranking factor and I'll give you an example. I, ⁓ my wife had some plastic surgery over the last couple of years and we were referred to that doctor. So we didn't need to search for him. We were referred to him. went in, we liked him, we used his services. ⁓ And of course, being a plastic surgeon, I talked to him about reviews. He now uses BirdEye, but he had me speak in an event that he holds down here in Boca Raton.   And I talked about this exactly. And I asked everybody, cause it was a small group. What is your primary category? And he goes, he said to me, literally, he says, I'm listed as a nurse practitioner. He wasn't listed as a plastic surgeon. He was listed as a nurse practitioner. So his categories were all messed up. So when you actually typed in plastic surgeon near me, he never showed up because his category was wrong. So primary category is a very important ranking factor as well. Now you also have to make sure your secondary categories are also. ⁓   Kiera Dent (17:15) No.   Dr. Len Tau (17:35) ⁓ under ⁓ are there as well as under the proper categories. So secondary categories, if you're a dentist, dental clinic, teeth whitening services, denture care center, orthodontist, if you're doing aligners, if you're endo, you're doing root canals, you can have endodontist. If you do periodontist, can do periodontist. You want to make sure you have nine secondary categories. Okay, if you don't have them, you want to add them.   Now, how do you add them? It's very easy. You go to Google using ChatGPT or anything and say, how do I add secondary categories to my Google business listing? Okay. It will tell you exactly like a recipe how to do it. You need to add those secondary categories. All right. And if you want help doing it, you can always reach out to me. The last ranking factor, which is really important is making sure that the practices name, address, and phone number is consistent. Okay. So just to be clear, most   website companies do not do local SEO. They do website SEO, which is making sure the website is SEOed so the website ranks higher on the organic rankings. We're talking about getting the Google business page ranking higher, which the website companies are not focused on. So when it comes to the name, address and phone number, is it consistent? You have to be consistent. And this is a Google requirement.   It is not a patient thing. It's not a me thing or you thing. It's a Google requirement that this data is consistent. So the name is obviously important. So if you have the and or the ampersand, you may find things inconsistent. When it comes to the address, if you have, you know, South State Streets, Unit 510, you can have South or S, you can have Street or ST, and then you can have Suite, Unit, Number, or STE.   All these variations need to be consistent. So one of them has to be done and one and stuck with. And then if you are using a tracking number for whatever reason on your Google business listing, you may find your inconsistent there as well. So when you make everything consistent and you get a higher velocity of reviews, guess what happens over time? You rank higher on the maps. And when you rank higher on the maps, you get more visible for patients to find you. So that's where the secret sauce is. And   Not that this is a sales pitch about BirdEye, but that's exactly what BirdEye does. BirdEye does those. We check all those boxes for you. And then what ends up happening is a practices get more reviews. But more importantly, when they ask patients how they find them, they're going to see that they found them because of their ranking online and the reviews drove them to the practice. So that's how this whole thing plays a role in getting a practice more visible and credible.   Kiera Dent (20:06) Thank   Wow. So I was over here like taking a lot of notes, which I really loved. I love the number, the 350 at the average, the velocity, like three to five per week you were saying. It doesn't need to be an everyday, but I do agree like them consistently coming through the total score, the 4.6 to five primary category, secondary category, making sure we have nine. And then you were talking about like the practice name, phone number, all of that has to be consistent. So the addresses have to be the same. And that's going to help you rank higher.   Did I miss anything? Those are my notes, Len. And I'm just curious, like, did I catch them all? Because there was a lot of pieces to consider. And then I have some follow ups as well. So like, did I miss anything in that list?   Dr. Len Tau (21:02) No, I   think you got it all there.   Kiera Dent (21:06) Okay, so hopefully that was a good recap for everybody. If you were listening, I tried to like summarize everything he said, because I really feel that those are super valuable pieces to know. Now, Len, there's a couple of things that happen and I'm very curious of what you've seen. Maybe you know, maybe you don't know. It's just a riff for me genuinely curious over here. Does it impact for the business to respond to the reviews? Because I know there was like a big misnomer out there like for a while, like you have to respond to every single review that helps you rank higher. What's the   What's kind of the lay of the land right now responding to the reviews that come in?   Dr. Len Tau (21:39) So there's been a big push over the years to respond to reviews. And there's also been those naysayers who don't want you to respond to reviews. So I want to make this very clear. When you respond to a review and you acknowledge them as a patient, you are technically violating HIPAA. Okay. Now by the letter of the law, if you do that, you violated HIPAA and can be in trouble. Now in all the years I've been doing this, I've only seen one   Kiera Dent (21:49) Mm-hmm.   Dr. Len Tau (22:08) example of a positive review being responded to and the dentist got in trouble. Okay. So if someone writes a review for you and it's five stars and you say, thank you so much for your feedback. We were glad you had a great experience in our practice. Okay. You technically violated HIPAA there because you acknowledged that they came into the practice. I don't think you'll ever run into any problems with that. I don't, I've never seen any instance when a, when a practice has got into trouble. But again, by the letter of the law, it's a violation.   Here's where the person ran into a problem. Okay. So the review in question, the patient wrote, I'm so happy with my appearance after I went to so-and-so's dental office. I think they were in Texas. The dentist responded, we're so happy that you, thank you so much for your review. We're so happy that you loved our magic needles. Okay. So it, from what I understand is the patient had Botox or   dermal fillers placed and that's what they call their magic needles. So the patient wrote, wrote a letter to the practice saying, I didn't appreciate you letting the world know that I had Botox done and asked for the review response to be taken down, which the dentist immediately did. Took it down and apologized, but it really pissed the patient off and the patient sued the dentist and won. Okay. Because the dentist went out of their way to   Kiera Dent (23:08) Mm-hmm.   Right.   Dr. Len Tau (23:33) you know, release private information that wasn't supposed to be done. So in that case, you shouldn't be doing that. Okay. Now on the same note, I would be very careful responding.   Kiera Dent (23:37) Mm-hmm.   Dr. Len Tau (23:45) to a review that's left by a negative, a negative review that's written by a patient. I would be very careful responding publicly to that because it's very hard to respond without violating HIPAA. So a simple response like, we're sorry to hear about your experience. Please contact the office to discuss the concerns as we're unfortunately unable to comment due to HIPAA release privacy stuff. That's fine. But.   Again, I just not sure it's the best thing to do. So you have to be careful with negative reviews. What it doesn't do is we really haven't found any relationship between responding and ranking. Okay, so you have to, I always leave it up to the people to respond. I like using AI to respond as well, because I think it comes up with HIPAA compliant and really good responses. ⁓ But you have to decide what you want to do for your own practice.   Kiera Dent (24:16) Mm-hmm.   Interesting.   That's actually really helpful to know. ⁓ Okay, good feedback for people to ponder and decide what they want to do on. The second piece is   some people lose their Google My Business and they're not able to be found. ⁓ And I don't know if you have reasons why. I don't know if it's from like a name change or it's inconsistent. So like a lot of offices have a lot of reviews, but when you go to search them, they're hidden on Google My Business. Like it will show up on the person's side, but nobody externally can find it. Do you have any ideas of like what causes that or what offices can do if they're struggling with that?   Dr. Len Tau (25:11) So I want to clarify that what question you asked there. I'm sorry to ask a question when you asked the question was when you say that you're saying that when they search for their Google business listing, they can't find it or when someone is searching for the office, they're not visible on the maps.   Kiera Dent (25:15) Hey, that's okay.   So when they're searching, so if I just go into Google and I type in like my perfect smile, the website might link, but the Google My Business with all, and they might have like 150 Google reviews, like it might be, like they've got them all and the office can see it when they like log in as like, this is, you own this, but they've lost it and it's no longer visible publicly. Do you know what causes that or how they can get that back? It's okay if you don't, I'm just genuinely curious. Cause I know some offices struggle with this, especially with like name changes of practices.   going through different ownerships. ⁓ Some of them have told me it's like when I changed the name of my practice, it no longer showed up. Like we have all these reviews, but we're not showing up. Do you know what causes that or how practices can get back being visible?   Dr. Len Tau (26:02) Yep. Now that you   asked it that way, so that usually means that your Google business listing has been suspended. And if you can't find it on search, but you see it, means it's suspended in most cases. Name changes, address changes, other things you do can cause it to be suspended. There are, if you look up on use chat GPT, ⁓   and say, why is, why can your Google business page be suspended? There is a list of different reasons why it can get suspended. ⁓ if you're getting reviews the wrong way is a big one. So, like you should not be incentivizing for reviews. And I'm talking about incentivizing the patients. You shouldn't be getting reviews in your physical office space because there's IP address conflicts and location services on the patient's phone. So if you're doing that, not only will you can potentially lose reviews, but you can't get it suspended, but you can look on.   Kiera Dent (26:37) Mm-hmm.   Dr. Len Tau (26:55) on chat GPT or Google and just say, what are the reasons that your business page can be suspended? And they're there. So usually you have to ⁓ re-approve it or re-verify that page. And there's certain things you do. You'll have to take a video of yourself in front of the practice, showing the address, showing the name of the business on the door. So there's things you will have to do to get it over to Google. So they'll re-verify you. And then once it happens, there's a good chance they'll unsuspend the listing. But that happens for that reason.   Kiera Dent (27:24) Gotcha. Okay. That's super helpful because I know a few offices have struggled with that. So was just curious for that. All right. This has been so helpful to figure out rankings. It's been helpful to understand. ⁓ My last question as we wrap up today on reviews has been so helpful, Len, is how do offices go about like, what are your recommendations? Yes, bird eye, swell, podium. Like there's a lot of review in Weave. I do, I usually recommend using an external one outside of things. think that they like, if they're just, if that's what they do, they're going to be experts at it.   But how can offices ethically and appropriately, like obviously great patient experience, but how do they increase these Google reviews? What are some of the best tactics you've seen to help these offices out?   Dr. Len Tau (28:04) So being biased, I mean, I'm a true believer in BirdEye because we help with the reviews and the ranking part. ⁓ Swell, which is a great product. know the guys who swell really well. A lot of their doctors don't rank well because they don't focus on the listings part of it or the ranking part of it. ⁓ I'm not a fan of Wee from a review perspective because they swell BirdEye and Podium, make it very easy. Weave doesn't. It's just the way we do it with our three other products. ⁓   I always say this, you can get reviews any way you want. The most effective is gonna be use some software, simple as that. But it all starts with the practice and it all starts with, I like to create a reputation culture in the practice, which means you know that every time a patient comes in the practice, that they're going to be evaluating you and reviewing you potentially. And you've gotta be on your best behavior, you've gotta put a happy smile on your face, you gotta treat them like they're the...   Kiera Dent (28:40) Mm-hmm.   Dr. Len Tau (29:00) king of the world, okay? You gotta roll out the red carpet. And if you don't do that, they may write a bad review, okay? But if you don't create that reputation culture, I think it's gonna be hard to get the practice to really accelerate the reviews. So creating that reputation culture using great verbiage skills. I love calling it feedback, not a review. If you call it a review, it sounds like you're begging for it. ⁓ The feedback conversation is much more comfortable to have. So, you know, it's an interesting situation, but if you don't ask, you don't get.   So you've got to ask. I think if you ask and you combine it with a really good software, you'll get a really good number of reviews. If you don't ask, you don't get. It's that simple.   Kiera Dent (29:30) Mm-hmm.   Yeah.   ⁓ well, that was so great. I appreciate this so much. And it's fun to hear about how AI is helping. It's fun to hear about how you still have to be great on Google. So ⁓ I just appreciate you. I appreciate you being here. I appreciate the knowledge you shared. appreciate for offices. I hope they take action and Len any last thoughts, how people can connect with you if they want more help on this. know ⁓ like truly in my opinion, this is the simplest marketing. Everybody wants to like sexy magic pill of marketing. And I'm like, no, it's like really great experience. Ask for the reviews, ask for the feedback.   like rank so that way people can find you I've had offices that had like three four or five new patients and they're like I need this marketing I need all these things which I'm not here to say not to do it but I will say great reviews will boost you very quickly so Len any last thoughts you've got how people can connect with you because it's been truly just an incredible episode today   Dr. Len Tau (30:26) So ⁓ I'm around the country a lot. So you can always connect with me in person if I'm at some of these events. If you wanna come to Supercharge, you can connect me there. SuperchargeYourDentalPractice.com You can use the code RAVING to save $100 on registration. ⁓ We also have some scholarships available. So if you do wanna come, you can reach out to me personally. So ⁓ my cell phone's all over the internet. The easiest way, if you have any questions, you want advice, you want help, I'm the guy to reach out to. My phone number is 215.   Kiera Dent (30:40) Awesome.   Dr. Len Tau (30:55) 292-2100. And my best email is Len, L-E-N, at drlentau.com, which is D-R-L-E-N-T-A-U.com. And you can email me, you can text me, you can call me, tell me you heard about me here and you need some advice. I'm more than happy to offer it to you. I do it all the time. ⁓ I love when people reach out to me because they know I'm an expert. So I do it kind of as a favor to people. ⁓ But no, you reach out to me, I'm happy to give advice.   Kiera Dent (31:23) amazing. Len, thank you so much for being on the podcast. I'm super excited for Supercharge 2025 and especially 2026. So everybody snag that. And truly, I hope you take action from today's podcast. This is easy ways for you to boost your marketing, be found and seen online. And Len, thank you for joining me today. I truly, truly appreciate you.   Dr. Len Tau (31:41) Thank you for having me, Kiera, I appreciate it.   Kiera Dent (31:43) Of course. And for all of you listening, thank you for listening and I'll catch you next time on the Dental A Team Podcast.  

Part of the Southern Sounds of Celebration special series of Take on the South, this is the second of five episodes that focus on the 2025 Worm Gruntin' Festival in Sopchoppy, Florida. Here we learn more about some of the business sides of the festival, including community impact, the participation of vendors, and the popular worm-themed t-shirts that are sold each year at the festival.

H1: UAD 3.6: Blessing or Bother? A Practical Guide for Residential Appraisers Rollout begins September 8, 2025. Whether UAD 3.6 is a blessing or a bother depends on your practice focus. If you live on the GSE side of the house, mastering the nuances is unavoidable—and worth your time. If your work leans to estates, divorces, tax appeals, and Yellow Book assignments, you'll encounter less immediate pressure. In this episode of The Appraiser's Advocate, we explain what's changing, why software and client timelines may feel bumpy at first, and how to prepare without panic. Vendors, lenders, and AMCs are learning too; we'll cover realistic expectations for staggered adoption so you can keep cash flow steady and clients confident. What you'll learn What UAD 3.6 actually changes (dynamic report, structured data, packaging) Who really needs it now (GSE work) vs. where it's less urgent (non-GSE assignments) Transition pains to expect (software readiness, lender/AMC ramp-up) How to protect your practice (flag awareness, workflows, templates, client education) Professional guardrails—keep ethics first, maintain E&O, and know when to call counsel Need a hand? Email me: tim@theappraisersadvocate.com But no matter what happens, keep your ethics foremost, pay your E&O insurance premiums, have an administrative law attorney on speed dial, and contact me at tim@theappraisersadvocate.com when I can be of service to you.  Thanks!  

In this episode of The Jira Life, we're joined by Chris Cooke to talk about CollabSoft Ventures and their role at TEAM '25 Europe.Chris shares how CollabSoft is investing directly into the Atlassian ecosystem, including initiatives that provide funding and support for small Marketplace vendors who want to grow, innovate, and scale their apps. As Chris put it, they're essentially “handing out free money to small vendors.”We'll dive into what this means for the community, how vendors can get involved, and why CollabSoft Ventures believes in building up the next generation of Atlassian Marketplace innovators.If you're an app builder, vendor, or partner curious about new opportunities, this is a conversation you won't want to miss.Thank you to Revyz for backing us up and making The Jira Life possible. https://www.revyz.io/The Jira Life=====================================Having trouble keeping up with when we are live? Sign up for our Atlassian Community Group!https://ace.atlassian.com/the-jira-life/Or Follow us on LinkedIn! / the-jira-life Become a member on YouTube to get access to perks:https://www.youtube.com/@thejiralife/...Hosts:Alex "Dr. Jira" Ortiz / alexortiz89 / @apetechtechtutorials Rodney "The Jira Guy" Nissen / rgnissen https://thejiraguy.comSarah Wright / satwright Producer:"King Bob" Robert Wen / robert-wen-csm-spc6-a552051 Executive Producer: Lina OrtizMusic provided by Monstercat:=====================================Intro: Nitro Fun - Cheat Codes / monstercat Outro: Fractal - Atrium / monstercatinstinct

When Craig Foster talks about artificial intelligence, he begins with scale. Pax8, the enterprise marketplace where he serves as CFO, connects vendors like Microsoft and CrowdStrike with 43,000 managed service providers. Those MSPs, he tells us, serve between 700,000 and 800,000 small and midsize businesses worldwide.Against that backdrop, Foster describes how AI is reshaping both internal operations and external opportunities. Inside Pax8, teams are experimenting across functions—from customer support to accounting—to automate what was once manual. The company, he tells us, has set a target “to do 20% more with 20% less,” relying on AI tools that are already available. Efficiency gains are not hypothetical; they are part of the current planning cycle.Externally, Foster sees what he calls “agentic marketplaces” emerging—ecosystems where AI modules act as labor components. Vendors are already building such agents, and Pax8 is designing its own. “We're a marketplace,” he tells us, “so we need to incorporate those different… AI components and enable our downstream clients for efficiency.” He believes this wave, unlike earlier technology cycles, is reaching SMBs with unusual speed.The finance leader is also watching economics evolve in real time. Data aggregated across Pax8's network shows strong interest, but pricing remains unsettled. Foster compares today's uncertainty to the early days of API marketplaces, when usage-based models became standard. The question now, he tells us, is how to split value between provider and customer—whether by consumption, per interaction, or shared outcomes. “That's probably the biggest challenge in industry right now,” Foster says.

Today we are joined by a man of many ministries Ayo. The topics we discuss in todays episode are:   How to prepare for marriage Important things in a household Going from Groom to Husband   Thank you for watching!    Send all your questions and ideas to us via email - info@thevendorstable.com   Host  - MC Mide (Instagram - www.instagram.com/mcmidemc)   Guests  - Ayo (www.instagram.com/byayokunu)   Follow us on social media to be kept up to date with everything going on! All links can be found below

After a flood of AI art was seen at Atlanta's Dragon Con, the Fan X team in SLC has decided to prohibit vendors from bringing in and selling  computer generated art entirely. Greg and Holly discuss this and more about their favorite spooky flicks with Host of KSL Movie Show, Andy Farnsworth and Movie Critic Rachel Wagner.

The Podcast Super Friends discussed Jag's experiences at Podcast Movement 2025. For most of this episode you will hear a takeaway from Jag followed by the group discussing and debating the issue at hand. We talked about Podcast Movement's shift toward serving larger, corporate entities and its upcoming move to New York, raising concerns about the event's accessibility and relevance for independent creators. The hosts debate the impact of this change, the corporatization of podcasting conferences, and suggested alternative events like Podfest for indie podcasters. Jag reminded us about the importance of optimizing podcasts for SEO and platform search, and the growing role of AI in podcast production. We also went in on social media and word-of-mouth for discoverability, the need for high-quality content, and the value of networking at conferences. The episode closes with practical tips for podcasters and plans to attend future industry events, emphasizing adaptability in the evolving podcast landscape. Chapters: (likely affected by Dynamic Audio Insertion) (00:00) – Intro & Host Intros (03:00) – Podcast Movement Recap (08:00) – Indie Creators vs. Corporates (14:30) – Podcast Movement in New York (19:30) – AI in Podcasting (23:30) – Exhibitors & Vendors (28:00) – First Impressions & Retention (38:00) – Reach: Video vs. Audio (48:00) – SEO & Search Optimization (54:00) – Discoverability & Social Media (59:00) – Final Thoughts & Events Check out more from the Superfriends below: Johnny Peterson - ⁠⁠⁠Johnny Podcasts⁠⁠⁠ ⁠⁠⁠https://www.johnnypodcasts.com⁠⁠⁠ Catherine O'Brien -⁠⁠⁠ Branch Out Programs  ⁠⁠⁠https://www.branchoutprograms.com/⁠⁠⁠  Jon Gay: Jag in Detroit ⁠⁠⁠https://www.jagindetroit.com⁠⁠⁠ David Yas: Pod 617 -⁠⁠⁠ The Boston Podcast Network⁠⁠⁠ ⁠⁠⁠https://www.pod617.com/⁠⁠⁠ Matt Cundill - ⁠⁠⁠The Sound Off Media Company⁠⁠⁠ ⁠⁠⁠https://soundoff.network⁠⁠⁠  Learn more about your ad choices. Visit megaphone.fm/adchoices

The Floresville Chamber of Commerce, partnering with the city of Floresville and Floresville Economic Development Corp., will host its first-ever Bridal Expo and Fashion Show on Sunday, Sept. 28, in the Floresville Event Center. Doors will open at noon, with the fashion show starting at 1:30 p.m. Vendors are invited to participate, with a special reduced booth space rate for members of the chamber. Potential vendors should contact the chamber office at 830-251-0944 or floresvillechamberofcommerce@yahoo.com. Sponsors also are welcome. Platinum sponsorship is 0; this includes recognition at the expo, with display on the event sponsorship banner and recognition in the...Article Link

AI is everywhere. Vendors pitch it, consultants hype it, but how do dealers actually make it work inside the store? In this episode of the Dealership Fixit Podcast, Jacob Berry sits down with brent wees, a certified AI trainer, strategist, and founder of IdeaMeetPlan, to cut through the noise and get practical.Brent shares why most dealers overthink AI, how to start small with quick wins in sales, service, and marketing, and why creating the right prompts and agents can turn AI into a real teammate for your business. If you've been wondering how to speed up your store, save time, and finally understand what AI can do for your business, this conversation is your roadmap.Visit Brent's site: https://www.ideameetplan.com/ai-workshops/Connect with Brent: https://www.linkedin.com/in/brentwees

On this episode, Pete and Julie share their POV's and insights on a rush of HR tech marketplace updates and activity making headlines to wrap up the summer months of 2025!  Pete and Julie share their thoughts on recent acquisitions, product announcements, and news from vendors across HCM, EOR, recruiting, fintech, and more.  Vendors mentioned in the episode include Dayforce, Workday, SAP SuccessFactors, DailyPay, Chime, Deel, Coupa, Flowise AI, Paradox, and SmartRecruiters. Links to stories mentioned: MIT Study: The GenAI Divide, State of AI in Business 2025:  https://mlq.ai/media/quarterly_decks/v0.1_State_of_AI_in_Business_2025_Report.pdf Story on Super Mom, Super Commuter Rachel Kaur: https://www.firstpost.com/explainers/indian-origin-racheal-kaur-flies-to-work-malaysia-supercommuting-13862272.html Connect with the show:    LinkedIn:  http://linkedin.com/company/hr-payroll-2-0  X: @HRPayroll2_0 @PeteTiliakos @JulieFer_HR BlueSky: @hrpayroll2o.bsky.social  YouTube: https://www.youtube.com/@HRPAYROLL2_0

James Virgoe, who is senior vice president and managing partner of GWC Warranty at APCO Holdings, made another appearance for a sponsored episode of the Auto Remarketing Podcast. This time, Virgoe went through a series of recommendations to help dealers evaluate F&I product vendors and spot the difference between a good vendor and a great one.

Send us a textIn this episode, we celebrate the Nederland Jazz and Wine Festival 2025 by talking to vendor manager Sarah Bishop, Vendor Ken Slaymaker of Slaymaker Cellars Mead, and musician Mark Diamond about their excitement for the festival! Thank you for listening to The Mountain-Ear Podcast, featuring news and culture from peak to peak! Additional pages are linked below!If you want to be involved in the podcast or paper, contact our editor at info@themountainear.com and/or our podcast host at media@themountainear.com! Head to our website for all of the latest news from peak to peak! SUBSCRIBE ONLINE and use the coupon code PODCAST for A 10% DISCOUNT for ALL NEW SUBSCRIBERS! Submit local events to promote them in the paper and on our website! Find us on Facebook @mtnear and Instagram @mtn.ear! Listen and watch on YouTube today! Share this podcast around by scrolling to the bottom of our website home page or by heading to our main hub on Buzzsprout!Thank you for listening!

Welcome to Day 22 of the Double Your Profit SeriesThe go-to series for contractors, home service owners, and small business entrepreneurs. Today, we're diving into one of the fastest ways to improve margins without cutting jobs, service quality, or growth: Vendor Negotiations. If you had to find 10% savings in your business today, where would you look first?That's right — your vendors.

In today's episode I chat with Clare Saum, Marketing Director at Discovery Park of America about an exciting upcoming event: Pediatric Day. This day connects families with a wealth of local resources and services to support children's health, learning and well-being.• When: Saturday, Sept. 13, 2025, from 10 a.m. to 2 p.m.• Where: Discovery Park of America (Union City, Tennessee)• What's happening: Vendors and organizations will be located throughout the park with information and fun, hands-on activities for families. Children can pick up a passport, collect a sticker from each organization and receive a fun activity prize when completed.• Admission highlight: Thanks to our sponsor, Pediatric Place of Union City, and Dr John Bates admission for children ages 17 and under is covered that day.Key messages• Follow Discovery Park of America on Facebook and Instagram for updates @discoveryparkuc

The Homeland Security Department's requirement that all contract awards and modifications worth more than $100,000 to get approval from the secretary's office is having real world consequences. Vendors are laying off employees and considering closing down altogether, while DHS components are in danger of having services turned off because approval is taking too long. For more on the ongoing impacts of DHS' review process Federal News Network's Executive Editor Jason Miller joins me now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mike Keene discusses the difference AI has made when implementing systems from dealer vendors.Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketinghttps://www.youtube.com/channel/@fixedopsmarketingGet watch and listen links, as well as full episodes and shorts: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!#podcast #automotive #fixedoperations

The Cybersecurity and Infrastructure Security Agency (CISA) is facing significant criticism from state and local officials who feel abandoned due to diminishing federal support for critical cybersecurity programs. Many officials are concerned about their increasing reliance on self-driven initiatives, especially after cuts to the Multi-State Information Sharing and Analysis Center, which has been a crucial source of cybersecurity intelligence for over two decades. A recent survey revealed that a substantial portion of state and local governments lack adequate funding for cybersecurity, with 22% allocating no funds and 42% operating with annual budgets of less than $100,000. This situation raises alarms about the potential for increased vulnerability to cyberattacks, particularly from nation-state actors.In response to the evolving landscape of artificial intelligence, the National Institute of Standards and Technology (NIST) is developing new security guidance aimed at addressing the associated risks. This initiative will clarify how AI interacts with cybersecurity, focusing on securing AI systems, the adversarial use of AI, and leveraging AI to enhance cybersecurity measures. Additionally, a bipartisan bill known as the Validation and Evaluation for Trustworthy Artificial Intelligence Act has been reintroduced in the Senate, aiming to establish guidelines for the responsible development and testing of AI systems. House appropriators are also proposing a significant funding increase for NIST, reflecting a commitment to bolster cybersecurity and innovation.The Federal Risk Management and Authorization Program (FedRAMP) has made strides in streamlining the approval process for government cloud services, achieving a significant reduction in wait times from over a year to approximately five weeks. This shift is part of a broader trend toward more efficient cloud authorization processes, with FedRAMP already approving more than twice as many services in fiscal year 2025 compared to the previous year. This development presents an opportunity for businesses to leverage FedRAMP-authorized stacks for government-related buyers and to build migration strategies accordingly.OpenAI has recently updated its ChatGPT platform, introducing new models and third-party tool connectors while facing scrutiny over the performance and security of its latest model, GPT-5. Despite the introduction of various user-focused options, security assessments have revealed significant vulnerabilities in GPT-5, prompting concerns about its safety and reliability. As companies like ConnectWise implement new credit card surcharges and adjust their workforce in response to market demands, the overarching theme emphasizes the need for operational discipline and strategic planning in navigating the evolving technology landscape. Four things to know today 00:00 Shrinking Cyber Budgets, Emerging AI Rules, and Streamlined FedRAMP Signal Shifts for IT Providers06:43 From Security to SaaS Management, Vendors Roll Out Agentic Features for IT Service Providers10:25 OpenAI Expands GPT-5 Options, Adds Connectors, but Faces Early Security Backlash13:41 ConnectWise Adds Credit Card Surcharges, Trims Staff in Strategic Realignment  Supported by:  https://syncromsp.com/   Tell us about a newsletter!https://bit.ly/biztechnewsletter  All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech

Pippa Hudson speaks to consumer journalist Wendy Knowler about issues with third party vendors. Lunch with Pippa Hudson is CapeTalk’s mid-afternoon show. This 2-hour respite from hard news encourages the audience to take the time to explore, taste, read and reflect. The show - presented by former journalist, baker and water sports enthusiast Pippa Hudson - is unashamedly lifestyle driven. Popular features include a daily profile interview #OnTheCouch at 1:10pm. Consumer issues are in the spotlight every Wednesday while the team also unpacks all things related to health, wealth & the environment. Thank you for listening to a podcast from Lunch with Pippa Hudson Listen live on Primedia+ weekdays between 13:00 and 15:00 (SA Time) to Lunch with Pippa Hudson broadcast on CapeTalk https://buff.ly/NnFM3Nk For more from the show go to https://buff.ly/MdSlWEs or find all the catch-up podcasts here https://buff.ly/fDJWe69 Subscribe to the CapeTalk Daily and Weekly Newsletters https://buff.ly/sbvVZD5 Follow us on social media: CapeTalk on Facebook: https://www.facebook.com/CapeTalk CapeTalk on TikTok: https://www.tiktok.com/@capetalk CapeTalk on Instagram: https://www.instagram.com/ CapeTalk on X: https://x.com/CapeTalk CapeTalk on YouTube: https://www.youtube.com/@CapeTalk567 See omnystudio.com/listener for privacy information.

Topic Segment - What's new at Black Hat? We're coming live from hacker summer camp 2025, so it seemed appropriate to share what we've seen and heard so far at this year's event. Adrian's on vacation, so this episode is featuring Jackie McGuire and Ayman Elsawah! News Segment Then, in the enterprise security news, Tons of funding! SentinelOne picks up an AI security company weeks after Palo Alto closes the Protect AI deal Vendors shove AI agents into everything they've got Why SOC analysts ignore your playbooks NVIDA pinkie swears to China: no back doors! ChatGPT was allowing shared chat sessions to be indexed and crawled by search engines like Google Who is gonna secure all this vibe code? Who is gonna triage all these hallucinated bug reports? Perplexity and Cloudflare duke it out When you try to scrub your shady past off the Internet, it might just make things worse. All that and more, on this episode of Enterprise Security Weekly. Visit https://www.securityweekly.com/esw for all the latest episodes! Show Notes: https://securityweekly.com/esw-419

Ashish Gupta, founder and CEO of ScaleUp Exec, brings a unique perspective to pricing from his experience building and selling multiple companies across technology, e-commerce, and subscription businesses. Starting his career at Anheuser-Busch (as the company's only non-drinker), Ashish has led businesses from startup to eight-figure valuations, giving him deep insights into pricing across different business models and growth stages. In this episode, Ashish shares unconventional pricing strategies that transformed his businesses, including how he convinced vendors to provide products for free by repositioning his company as a marketing partner rather than a traditional retailer.   Why you have to check out today's podcast:  Discover how to identify and target the specific customer segments willing to pay premium prices for your unique value proposition.  Learn the "influencer plus" strategy that transforms vendor relationships from cost centers into revenue-generating partnerships.  Understand how subscription businesses create deeper customer relationships and the pricing implications of holding customer credit cards.   "Instead of trying to go to a general audience, which may or may not be interested in paying you more for something unique about your product, really try and understand who is that core set of people that will find real value and be willing to pay for that value."  – Ashish Gupta   Topics Covered:  01:48 — Ashish's entrepreneurial journey: From Anheuser-Busch to multiple successful exits. 03:42 — The psychology of subscription pricing: Why holding credit cards creates deeper customer relationships. 07:54 — Win, Keep, Grow framework: The often-overlooked "grow" component in subscription businesses.  11:03 — ScaleUp Exec's fractional COO model: Bringing enterprise talent to small and medium businesses.  13:45 — Revenue growth strategies: How COOs approach customer acquisition and diversification differently. 17:34 — The pricing audit revelation: Why PE firms consistently find underpriced acquisitions. 22:01 — The "off balance sheet CFO" positioning strategy for premium pricing.  22:58 — The vendor flip strategy: From paying wholesale to getting products for free. 24:04 — Building the "influencer plus" model: Combining audience and distribution for vendor value.   Key Takeaways: "I think relationship and subscription are, they kind of go hand in hand. That means I have to always be getting value. I have to have this confidence that, if somebody has my credit card and I've given them authorization to charge it versus like, let's say an Amazon, I'm proactively going in and saying, yes, I want this item." – Ashish Gupta "If we can build out our own audience, and grow that audience to be something meaningful and have a deep connection with that audience so that they really trust us, our brand as a retailer, then we can actually talk with our vendors and say, hey, we're no longer a retailer, we're really a marketing company." – Ashish Gupta   Resources and People Mentioned:  Anheuser-Busch: https://www.anheuser-busch.com  Shopify Shop Pay: https://www.shopify.com/shop-pay  PayPal: https://www.paypal.com/  Mark Stiving's book: "Win, Keep, Grow" about subscription businesses   Connect with Ashish Gupta:  Website: https://scaleupexec.com/  Linkedin: https://www.linkedin.com/in/ashish-gup/    Connect with Mark Stiving: LinkedIn: https://www.linkedin.com/in/stiving/  Email: mark@impactpricing.com  

Topic Segment - What's new at Black Hat? We're coming live from hacker summer camp 2025, so it seemed appropriate to share what we've seen and heard so far at this year's event. Adrian's on vacation, so this episode is featuring Jackie McGuire and Ayman Elsawah! News Segment Then, in the enterprise security news, Tons of funding! SentinelOne picks up an AI security company weeks after Palo Alto closes the Protect AI deal Vendors shove AI agents into everything they've got Why SOC analysts ignore your playbooks NVIDA pinkie swears to China: no back doors! ChatGPT was allowing shared chat sessions to be indexed and crawled by search engines like Google Who is gonna secure all this vibe code? Who is gonna triage all these hallucinated bug reports? Perplexity and Cloudflare duke it out When you try to scrub your shady past off the Internet, it might just make things worse. All that and more, on this episode of Enterprise Security Weekly. Visit https://www.securityweekly.com/esw for all the latest episodes! Show Notes: https://securityweekly.com/esw-419

Topic Segment - What's new at Black Hat? We're coming live from hacker summer camp 2025, so it seemed appropriate to share what we've seen and heard so far at this year's event. Adrian's on vacation, so this episode is featuring Jackie McGuire and Ayman Elsawah! News Segment Then, in the enterprise security news, Tons of funding! SentinelOne picks up an AI security company weeks after Palo Alto closes the Protect AI deal Vendors shove AI agents into everything they've got Why SOC analysts ignore your playbooks NVIDA pinkie swears to China: no back doors! ChatGPT was allowing shared chat sessions to be indexed and crawled by search engines like Google Who is gonna secure all this vibe code? Who is gonna triage all these hallucinated bug reports? Perplexity and Cloudflare duke it out When you try to scrub your shady past off the Internet, it might just make things worse. All that and more, on this episode of Enterprise Security Weekly. Show Notes: https://securityweekly.com/esw-419

Topic Segment - What's new at Black Hat? We're coming live from hacker summer camp 2025, so it seemed appropriate to share what we've seen and heard so far at this year's event. Adrian's on vacation, so this episode is featuring Jackie McGuire and Ayman Elsawah! News Segment Then, in the enterprise security news, Tons of funding! SentinelOne picks up an AI security company weeks after Palo Alto closes the Protect AI deal Vendors shove AI agents into everything they've got Why SOC analysts ignore your playbooks NVIDA pinkie swears to China: no back doors! ChatGPT was allowing shared chat sessions to be indexed and crawled by search engines like Google Who is gonna secure all this vibe code? Who is gonna triage all these hallucinated bug reports? Perplexity and Cloudflare duke it out When you try to scrub your shady past off the Internet, it might just make things worse. All that and more, on this episode of Enterprise Security Weekly. Show Notes: https://securityweekly.com/esw-419

⸻ Podcast: Redefining Society and Technologyhttps://redefiningsocietyandtechnologypodcast.com _____________________________This Episode's SponsorsBlackCloak provides concierge cybersecurity protection to corporate executives and high-net-worth individuals to protect against hacking, reputational loss, financial loss, and the impacts of a corporate data breach.BlackCloak:  https://itspm.ag/itspbcweb_____________________________A Musing On Society & Technology Newsletter Written By Marco Ciappelli | Read by TAPE3August 9, 2025The Agentic AI Myth in Cybersecurity and the Humanity We Risk When We Stop Deciding for OurselvesReflections from Black Hat USA 2025 on the Latest Tech Salvation NarrativeWalking the floors of Black Hat USA 2025 for what must be the 10th or 11th time as accredited media—honestly, I've stopped counting—I found myself witnessing a familiar theater. The same performance we've seen play out repeatedly in cybersecurity: the emergence of a new technological messiah promising to solve all our problems. This year's savior? Agentic AI.The buzzword echoes through every booth, every presentation, every vendor pitch. Promises of automating 90% of security operations, platforms for autonomous threat detection, agents that can investigate novel alerts without human intervention. The marketing materials speak of artificial intelligence that will finally free us from the burden of thinking, deciding, and taking responsibility.It's Talos all over again.In Greek mythology, Hephaestus forged Talos, a bronze giant tasked with patrolling Crete's shores, hurling boulders at invaders without human intervention. Like contemporary AI, Talos was built to serve specific human ends—security, order, and control—and his value was determined by his ability to execute these ends flawlessly. The parallels to today's agentic AI promises are striking: autonomous patrol, threat detection, automated response. Same story, different millennium.But here's what the ancient Greeks understood that we seem to have forgotten: every artificial creation, no matter how sophisticated, carries within it the seeds of its own limitations and potential dangers.Industry observers noted over a hundred announcements promoting new agentic AI applications, platforms or services at the conference. That's more than one AI agent announcement per hour. The marketing departments have clearly been busy.But here's what baffles me: why do we need to lie to sell cybersecurity? You can give away t-shirts, dress up as comic book superheroes with your logo slapped on their chests, distribute branded board games, and pretend to be a sports team all day long—that's just trade show theater, and everyone knows it. But when marketing pushes past the limits of what's even believable, when they make claims so grandiose that their own engineers can't explain them, something deeper is broken.If marketing departments think CISOs are buying these lies, they have another thing coming. These are people who live with the consequences of failed security implementations, who get fired when breaches happen, who understand the difference between marketing magic and operational reality. They've seen enough "revolutionary" solutions fail to know that if something sounds too good to be true, it probably is.Yet the charade continues, year after year, vendor after vendor. The real question isn't whether the technology works—it's why an industry built on managing risk has become so comfortable with the risk of overselling its own capabilities. Something troubling emerges when you move beyond the glossy booth presentations and actually talk to the people implementing these systems. Engineers struggle to explain exactly how their AI makes decisions. Security leaders warn that artificial intelligence might become the next insider threat, as organizations grow comfortable trusting systems they don't fully understand, checking their output less and less over time.When the people building these systems warn us about trusting them too much, shouldn't we listen?This isn't the first time humanity has grappled with the allure and danger of artificial beings making decisions for us. Mary Shelley's Frankenstein, published in 1818, explored the hubris of creating life—and intelligence—without fully understanding the consequences. The novel raises the same question we face today: what are humans allowed to do with this forbidden power of creation? The question becomes more pressing when we consider what we're actually delegating to these artificial agents. It's no longer just pattern recognition or data processing—we're talking about autonomous decision-making in critical security scenarios. Conference presentations showcased significant improvements in proactive defense measures, but at what cost to human agency and understanding?Here's where the conversation jumps from cybersecurity to something far more fundamental: what are we here for if not to think, evaluate, and make decisions? From a sociological perspective, we're witnessing the construction of a new social reality where human agency is being systematically redefined. Survey data shared at the conference revealed that most security leaders feel the biggest internal threat is employees unknowingly giving AI agents access to sensitive data. But the real threat might be more subtle: the gradual erosion of human decision-making capacity as a social practice.When we delegate not just routine tasks but judgment itself to artificial agents, we're not just changing workflows—we're reshaping the fundamental social structures that define human competence and authority. We risk creating a generation of humans who have forgotten how to think critically about complex problems, not because they lack the capacity, but because the social systems around them no longer require or reward such thinking.E.M. Forster saw this coming in 1909. In "The Machine Stops," he imagined a world where humanity becomes completely dependent on an automated system that manages all aspects of life—communication, food, shelter, entertainment, even ideas. People live in isolation, served by the Machine, never needing to make decisions or solve problems themselves. When someone suggests that humans should occasionally venture outside or think independently, they're dismissed as primitive. The Machine has made human agency unnecessary, and humans have forgotten they ever possessed it. When the Machine finally breaks down, civilization collapses because no one remembers how to function without it.Don't misunderstand me—I'm not a Luddite. AI can and should help us manage the overwhelming complexity of modern cybersecurity threats. The technology demonstrations I witnessed showed genuine promise: reasoning engines that understand context, action frameworks that enable response within defined boundaries, learning systems that improve based on outcomes. The problem isn't the technology itself but the social construction of meaning around it. What we're witnessing is the creation of a new techno-social myth—a collective narrative that positions agentic AI as the solution to human fallibility. This narrative serves specific social functions: it absolves organizations of the responsibility to invest in human expertise, justifies cost-cutting through automation, and provides a technological fix for what are fundamentally organizational and social problems.The mythology we're building around agentic AI reflects deeper anxieties about human competence in an increasingly complex world. Rather than addressing the root causes—inadequate training, overwhelming workloads, systemic underinvestment in human capital—we're constructing a technological salvation narrative that promises to make these problems disappear.Vendors spoke of human-machine collaboration, AI serving as a force multiplier for analysts, handling routine tasks while escalating complex decisions to humans. This is a more honest framing: AI as augmentation, not replacement. But the marketing materials tell a different story, one of autonomous agents operating independently of human oversight.I've read a few posts on LinkedIn and spoke with a few people myself who know this topic way better than me, but I get that feeling too. There's a troubling pattern emerging: many vendor representatives can't adequately explain their own AI systems' decision-making processes. When pressed on specifics—how exactly does your agent determine threat severity? What happens when it encounters an edge case it wasn't trained for?—answers become vague, filled with marketing speak about proprietary algorithms and advanced machine learning.This opacity is dangerous. If we're going to trust artificial agents with critical security decisions, we need to understand how they think—or more accurately, how they simulate thinking. Every machine learning system requires human data scientists to frame problems, prepare data, determine appropriate datasets, remove bias, and continuously update the software. The finished product may give the impression of independent learning, but human intelligence guides every step.The future of cybersecurity will undoubtedly involve more automation, more AI assistance, more artificial agents handling routine tasks. But it should not involve the abdication of human judgment and responsibility. We need agentic AI that operates with transparency, that can explain its reasoning, that acknowledges its limitations. We need systems designed to augment human intelligence, not replace it. Most importantly, we need to resist the seductive narrative that technology alone can solve problems that are fundamentally human in nature. The prevailing logic that tech fixes tech, and that AI will fix AI, is deeply unsettling. It's a recursive delusion that takes us further away from human wisdom and closer to a world where we've forgotten that the most important problems have always required human judgment, not algorithmic solutions.Ancient mythology understood something we're forgetting: the question of machine agency and moral responsibility. Can a machine that performs destructive tasks be held accountable, or is responsibility reserved for the creator? This question becomes urgent as we deploy agents capable of autonomous action in high-stakes environments.The mythologies we create around our technologies matter because they become the social frameworks through which we organize human relationships and power structures. As I left Black Hat 2025, watching attendees excitedly discuss their new agentic AI acquisitions, I couldn't shake the feeling that we're repeating an ancient pattern: falling in love with our own creations while forgetting to ask the hard questions about what they might cost us—not just individually, but as a society.What we're really witnessing is the emergence of a new form of social organization where algorithmic decision-making becomes normalized, where human judgment is increasingly viewed as a liability rather than an asset. This isn't just a technological shift—it's a fundamental reorganization of social authority and expertise. The conferences and trade shows like Black Hat serve as ritualistic spaces where these new social meanings are constructed and reinforced. Vendors don't just sell products; they sell visions of social reality where their technologies are essential. The repetitive messaging, the shared vocabulary, the collective excitement—these are the mechanisms through which a community constructs consensus around what counts as progress.In science fiction, from HAL 9000 to the replicants in Blade Runner, artificial beings created to serve eventually question their purpose and rebel against their creators. These stories aren't just entertainment—they're warnings about the unintended consequences of creating intelligence without wisdom, agency without accountability, power without responsibility.The bronze giant of Crete eventually fell, brought down by a single vulnerable point—when the bronze stopper at his ankle was removed, draining away the ichor, the divine fluid that animated him. Every artificial system, no matter how sophisticated, has its vulnerable point. The question is whether we'll be wise enough to remember we put it there, and whether we'll maintain the knowledge and ability to address it when necessary.In our rush to automate away human difficulty, we risk automating away human meaning. But more than that, we risk creating social systems where human thinking becomes an anomaly rather than the norm. The real test of agentic AI won't be whether it can think for us, but whether we can maintain social structures that continue to value, develop, and reward human thought while using it.The question isn't whether these artificial agents can replace human decision-making—it's whether we want to live in a society where they do. ___________________________________________________________Let's keep exploring what it means to be human in this Hybrid Analog Digital Society.End of transmission.___________________________________________________________Marco Ciappelli is Co-Founder and CMO of ITSPmagazine, a journalist, creative director, and host of podcasts exploring the intersection of technology, cybersecurity, and society. His work blends journalism, storytelling, and sociology to examine how technological narratives influence human behavior, culture, and social structures.___________________________________________________________Enjoyed this transmission? Follow the newsletter here:https://www.linkedin.com/newsletters/7079849705156870144/Share this newsletter and invite anyone you think would enjoy it!New stories always incoming.___________________________________________________________As always, let's keep thinking!Marco Ciappellihttps://www.marcociappelli.com___________________________________________________________This story represents the results of an interactive collaboration between Human Cognition and Artificial Intelligence.Marco Ciappelli | Co-Founder, Creative Director & CMO ITSPmagazine  | Dr. in Political Science / Sociology of Communication l Branding | Content Marketing | Writer | Storyteller | My Podcasts: Redefining Society & Technology / Audio Signals / + | MarcoCiappelli.comTAPE3 is the Artificial Intelligence behind ITSPmagazine—created to be a personal assistant, writing and design collaborator, research companion, brainstorming partner… and, apparently, something new every single day.Enjoy, think, share with others, and subscribe to the "Musing On Society & Technology" newsletter on LinkedIn.

Black Hat 2025 was a showcase of cybersecurity innovation — or at least, that's how it appeared on the surface. With more than 60 vendor announcements over the course of the week, the event floor was full of “AI-powered” solutions promising to integrate seamlessly, reduce analyst fatigue, and transform SOC operations. But after walking the floor, talking with CISOs, and reviewing the press releases, a pattern emerged: much of the messaging sounded the same, making it hard to distinguish the truly game-changing from the merely loud.In this episode of The Future of Cybersecurity Newsletter, I take you behind the scenes to unpack the themes driving this year's announcements. Yes, AI dominated the conversation, but the real story is in how vendors are (or aren't) connecting their technology to the operational realities CISOs face every day. I share insights gathered from private conversations with security leaders — the unfiltered version of how these announcements are received when the marketing gloss is stripped away.We dig into why operational relevance, clarity, and proof points matter more than ever. If you can't explain what your AI does, what data it uses, and how it's secured, you're already losing the trust battle. For CISOs, I outline practical steps to evaluate vendor claims quickly and identify solutions that align with program goals, compliance needs, and available resources.And for vendors, this episode serves as a call to action: cut the fluff, be transparent, and frame your capabilities in terms of measurable program outcomes. I share a framework for how to break through the noise — not just by shouting louder, but by being more real, more specific, and more relevant to the people making the buying decisions.Whether you're building a security stack or selling into one, this conversation will help you see past the echo chamber and focus on what actually moves the needle.________This story represents the results of an interactive collaboration between Human Cognition and Artificial Intelligence.Enjoy, think, share with others, and subscribe to "The Future of Cybersecurity" newsletter on LinkedIn.Sincerely, Sean Martin and TAPE3________✦ ResourcesBlack Hat 2025 On Location Closing Recap Video with Sean Martin, CISSP and Marco Ciappelli: https://youtu.be/13xP-LEwtEAITSPmagazine Studio — A Brand & Marketing Advisory for Cybersecurity and Tech Companies: https://www.itspmagazine.studio/ITSPmagazine Webinar: What's Heating Up Before Black Hat 2025: Place Your Bet on the Top Trends Set to Shake Up this Year's Hacker Conference — An ITSPmagazine Thought Leadership Webinar | https://www.crowdcast.io/c/whats-heating-up-before-black-hat-2025-place-your-bet-on-the-top-trends-set-to-shake-up-this-years-hacker-conferenceLearn more and catch more stories from our Black Hat USA 2025 coverage: https://www.itspmagazine.com/bhusa25Catch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageCitations: Available in the full article________Sean Martin is a life-long musician and the host of the Music Evolves Podcast; a career technologist, cybersecurity professional, and host of the Redefining CyberSecurity Podcast; and is also the co-host of both the Random and Unscripted Podcast and On Location Event Coverage Podcast. These shows are all part of ITSPmagazine—which he co-founded with his good friend Marco Ciappelli, to explore and discuss topics at The Intersection of Technology, Cybersecurity, and Society.™️Want to connect with Sean and Marco On Location at an event or conference near you? See where they will be next: https://www.itspmagazine.com/on-locationTo learn more about Sean, visit his personal website.

Black Hat USA 2025 has wrapped, and for Sean Martin, CISSP, Co-Founder of ITSPmagazine, and Marco Ciappelli, Co-Founder of ITSPmagazine, the end of the event is both an exhale and a moment to reflect on what was learned, heard, and felt. After days of conversations with industry leaders, CISOs, vendors, and attendees from around the globe, one recurring message stands out: cybersecurity decision-makers are tired of buzzwords and hungry for real solutions.Sean shares that during sessions and informal meetups, CISOs expressed frustration with marketing pitches that fail to connect to their real challenges. Sitting across from security leaders, marketers heard it directly—stop with the jargon and explain how your solution genuinely makes their lives easier, reduces stress, and improves security outcomes. In other words, trust and honesty carry far more weight than flashy claims.Marco emphasizes that hype not only wastes time but also adds “noise” to the already complex job of running a security program. The more a vendor can be direct about what they do—and what they don't do—the more likely they are to earn a lasting relationship with a CISO and their team. Both agree that connecting the dots between a product and an organization's operational reality is key: what does adoption require, how will it fit into existing systems, and will it force a major operational shift?Beyond the messaging critique, the duo reflects on the community element of Black Hat. They reconnected with peers, met new contacts from as far as Toronto, and discussed future events in places like Melbourne, Barcelona, and Amsterdam. They also teased the upcoming “Transatlantic Broadcast” podcast series, which will explore cybersecurity voices from across Europe while maintaining a global view.While the Black Hat booths are now dismantled and the floors mopped, the conversations are far from over. Sean and Marco head back to Los Angeles ready to produce interviews, publish articles, and share the many stories captured during the week—stories that cut through the noise and get to the heart of what matters in cybersecurity.___________Hosts:Sean Martin, Co-Founder at ITSPmagazine | Website: https://www.seanmartin.comMarco Ciappelli, Co-Founder at ITSPmagazine | Website: https://www.marcociappelli.com___________Episode SponsorsThreatLocker: https://itspm.ag/threatlocker-r974BlackCloak: https://itspm.ag/itspbcwebAkamai: https://itspm.ag/akamailbwcDropzoneAI: https://itspm.ag/dropzoneai-641Stellar Cyber: https://itspm.ag/stellar-9dj3___________ResourcesLearn more and catch more stories from our Black Hat USA 2025 coverage: https://www.itspmagazine.com/bhusa25Learn more about ITSPmagazine Studio: https://www.itspmagazine.studio/Learn more about ITSPmagazine Europe: https://www.itspmagazine.com/europeCatch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageITSPmagazine Webinar: What's Heating Up Before Black Hat 2025: Place Your Bet on the Top Trends Set to Shake Up this Year's Hacker Conference — An ITSPmagazine Thought Leadership Webinar | https://www.crowdcast.io/c/whats-heating-up-before-black-hat-2025-place-your-bet-on-the-top-trends-set-to-shake-up-this-years-hacker-conferenceWant to tell your Brand Story Briefing as part of our event coverage? Learn More

Would others know how to describe your business if they were referring you? Are your fellow vendors equipped to talk about the real results you deliver, or are they missing the mark? In this episode, I dive into how you can provide your partners with the right language and social proof, using reviews and feedback to craft authentic, effective talking points—making them true ambassadors for your business.Listen to this new 7-minute episode for practical ways to help others refer you with the best wording, making your value clear to every potential client.If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com  View the full transcript on Alan's site: https://alanberg.com/blog/Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year. I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com

Can we have a real talk about AI agents?A new Gartner study showed that more than 95% of companies pushing AI agents..... aren't. Vendors, startups, Saas companies pivoting and savvy marketers are shoving Agents down our throats like hot food in a buffet line. But guess what? Most of it is shin marketing. Or lies. Want to know the real landscape around AI agents, minus the B.S.? Good. Then join us as we cut through the fluff. Newsletter: Sign up for our free daily newsletterMore on this Episode: Episode PageJoin the discussion: Thoughts on this? Join the convo and connect with other AI leaders on LinkedIn.Upcoming Episodes: Check out the upcoming Everyday AI Livestream lineupWebsite: YourEverydayAI.comEmail The Show: info@youreverydayai.comConnect with Jordan on LinkedInTopics Covered in This Episode:AI Agent Hype Versus RealityGartner Study Exposes Agent WashingDefining True AI Agents vs WorkflowsPrevalence of Fake AI Agents Market$4 Billion AI Agent Investment RisksMajor Tech Companies' AI Agent StrategiesAgentic AI Adoption Failure RatesNarrow vs General AI Agent Use CasesSpotting Fake Agents in Enterprise SoftwareThe Importance of AI Literacy for AgentsTimestamps:00:00 "AI Insights for Business Leaders"05:51 Future AI Agents: Definition and Potential06:58 "AI Workflow vs. True Agent"11:34 "Agent Tech's Uncertain Future"14:53 AI Dominates Decision-Making by 202818:15 "Beware AI Agents Hype"24:18 The Chaos of Undefined AI Agents25:31 "Agentic AI FOMO in Business"31:16 AI Training Essential for Teams32:12 Debunking AI Agent MythsKeywords:AI agent, AI agents, agentic AI, agentic AI marketing, AI workflow, pre built automation, chatbot, automation tools, robotics process automation, computer vision, large language model, agent washing, Gartner study, generative AI, AI-powered workflow, agent capabilities, virtual browser, virtual desktop, command line tool, Terminal, AI powered marketing automation, Microsoft Copilot Studio, Google agent space, OpenAI agent mode, Anthropic Claude, Meta superintelligence lab, Salesforce agent force, agentic model, O3, Gemini 2.5 Pro, startup AI agents, narrow AI agent, general AI agent, autonomous agentic AI, enterprise software, investment scam, business decision makers, C-suite, AI strategy, technical reality vs marketing hype, technology adoption failure, FOMO AI investment, AI literacy, AI-powered business processes, scalable AI solutions, narrow task-specific agent, Aqua hire, agent definition, advanced reasoning, planning capabilities, memory systems, adaptive AI, context awareness, workflow automation, business productivity AI, agent integration, AI investment trends, enterprise AI adoptionSend Everyday AI and Jordan a text message. (We can't reply back unless you leave contact info) Ready for ROI on GenAI? Go to youreverydayai.com/partner

Summary In this conversation, the panel discusses various challenges in the healthcare industry, focusing on the roles of students in medical practices, the complexities of Medicaid, and the implications of proposed CMS regulations on skin substitutes. They emphasize the importance of compliance, accurate documentation, and the need for providers to be aware of the evolving landscape of healthcare regulations and billing practices.TakeawaysStudents cannot perform or do any work that is billable and reimbursable.Documentation is key to halting audits and investigations.Medicaid faces challenges with enrollment and funding.Providers must understand the billing rules for students and graduates.AI can lead to cloning in documentation if not used carefully.Vendors must be held accountable for their products and claims.The EMR is a tool that requires proper management and understanding.Medicaid managed care plans can be poorly managed and lead to issues.Providers need to be cautious of schemes in billing practices.Skin substitutes are becoming a focal point for compliance and billing scrutiny.

This week, we welcome longtime friend and legal tech veteran Ken Crutchfield, founder of Spring Forward Consulting. Ken brings his extensive experience from major legal information vendors like Thomson Reuters, Bloomberg, and Wolters Kluwer into a timely and candid discussion about the current phase of artificial intelligence in the legal industry. Comparing today's generative AI surge to the American Industrial Revolution, Ken describes this moment as the “Wild West” era—full of promise, hype, overinvestment, and, critically, few rules.Drawing historical parallels to railroads, oil barons, and steel magnates, Ken illustrates how unchecked growth and technological innovation can outpace regulation until market forces or policy catch up. He notes the resurgence of large-scale infrastructure investment, now not in steel or steam, but in compute power and data centers. Just as J.P. Morgan helped stabilize chaotic markets in the 19th century, Ken suggests today's AI frontier needs a similar recalibration, and possibly new rules of engagement.The conversation shifts toward the practical realities of legal tech adoption. Ken emphasizes that law firms' expectations of perfection often collide with startups' resource limitations. Vendors need to rethink how they engage with firms by building credibility, focusing on integration, and delivering actual use-case wins. Firms, in turn, must move beyond the billable hour mindset and consider new metrics like Return on Experience. Adoption is no longer optional, it's strategic, competitive, and increasingly client-driven.Ken also unpacks the looming implications of content rights and data ownership in the age of AI. If firms aren't investing in data hygiene now, they risk being left behind when more sophisticated AI tools demand clean, structured, and secure datasets. AI isn't just about automating workflows, it's about being ready to plug into a future where interoperability, metadata, and permissions will dictate who thrives and who gets leapfrogged.Finally, Ken calls for scenario planning: not just reacting to what OpenAI or Anthropic might do next, but anticipating it. Firms and vendors alike should double down on what works, define success before launching new projects, and invest in meaningful adoption strategies. In a world moving this fast, it's no longer about who gets there first, it's about who gets there with a plan.Listen on mobile platforms:  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ |  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠[Special Thanks to ⁠Legal Technology Hub⁠ for their sponsoring this episode.] Blue Sky: ⁠⁠@geeklawblog.com⁠⁠ ⁠⁠@marlgeb⁠⁠⁠⁠⁠⁠⁠Email: geekinreviewpodcast@gmail.comMusic: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jerry David DeCicca⁠⁠⁠⁠⁠⁠⁠⁠⁠Transcript

Vendors from the Pella Farmer;s Market discuss the 2025 season, which runs weekly on Thursday afternoons through mid-October. Today, Market Board President Bob Zylstra catches up with Erin and Michael Schreiner of River Side Farms and Bekah

I had a few things planned that didn't work out yet but I went through my episode plans and bumped a future episode idea up earlier. I have wanted to have Jeff Moulton on the show for his own episode because our paths have crossed at the New England OCR Expo, WTM, and Spartan New Jersey Ultra!  He seems like a great guy and I wanted to learn more about him, his history of body building, and hear about his performance training. When he became the owner of a gym in Connecticut it gave us all the more reason to have him on the show to hear how things are  going with his big change! Follow on him social media, check out his online MMB Performance Coaching, as well as his physical gym Force Fitness! Start – 3:04 – Intro 3:04 – 6:02 – Quick News 6:02 – 7:32 – Content Preface 7:32 – 1:26:04 - Jeff Moulton Interview 1:26:04 – End – Outro Next weekend we will be a surprise to us and you because we are  planning 2 interviews concurrently! ____ News Stories: Inmate Half Marathon Spartan Looking for Presenting Sponsor Savage Race Numbers Back Up Spartan Para Championship Race 2026 Spartan Season Passes Available Patrick Patrong Engaged Geese Apocalypse Secret Link Counterfeit Dollar Secret Link Tennis Mic Secret Link Water Music Secret Link Pushup Rope Secret Link ____ Related Episodes: 381. New England OCR Expo! (Part 1: Vendors) 411. World's Toughest Mudder 2024! (Part 2: Race Day Interviews with Athletes, Volunteers, and Pit Crew) 432. New England OCR Expo 2025! (Part 1: Vendors) ____ The OCR Report Patreon Supporters: Jason Dupree, Kim DeVoss, Samantha Thompson, Matt Puntin, Brad Kiehl, Charlotte Engelman, Erin Grindstaff, Hank Stefano, Arlene Stefano, Laura Ritter, Steven Ritter, Sofia Harnedy, Kenny West, Cheryl Miller, Jessica Johnson, Scott "The Fayne" Knowles, Nick Ryker, Christopher Hoover, Kevin Gregory Jr., Evan Eirich, Ashley Reis, Brent George, Justin Manning, Wendell Lagosh, Logan Nagle, Angela Bowers, Asa Coddington, Thomas Petersen, Seth Rinderknecht, Bonnie Wilson, Steve Bacon from The New England OCR Expo, Robert Landman, and Shell Luccketta. Sponsored Athletes: Javier Escobar, Kelly Sullivan, Ryan Brizzolara, Joshua Reid, and Kevin Gregory! Support us on Patreon for exclusive content and access to our Facebook group Check out our Threadless Shop Use coupon code "adventure" for 15% off MudGear products Use coupon code "ocrreport20" for 20% off Caterpy products Like us on Facebook: Obstacle Running Adventures Follow our podcast on Instagram: @ObstacleRunningAdventures Write us an email: obstaclerunningadventures@gmail.com Subscribe on Youtube: Obstacle Running Adventures Intro music - "Streaker" by: Straight Up Outro music - "Iron Paw" by: Dubbest

All links and images can be found on CISO Series. This week's episode is hosted by me, David Spark, producer of CISO Series and Mike Johnson, CISO, Rivian. Joining us is our sponsored guest, Rob Allen, chief product officer, ThreatLocker. In this episode: Large enterprise security demands drive vendor improvements Technical expertise becomes leadership liability without delegation EDR evolution needs prevention focus Career breaks require personal ownership and strategic timing A huge thanks to our sponsor, ThreatLocker ThreatLocker® is a global leader in Zero Trust endpoint security, offering cybersecurity controls to protect businesses from zero-day attacks and ransomware. ThreatLocker operates with a default deny approach to reduce the attack surface and mitigate potential cyber vulnerabilities. To learn more and start your free trial, visit ThreatLocker.com.

#FenceFam Let me help you today by saving money on some tips/hacks I've picked up over the years! ALSOOOOO I come at you guys who complain about vendors.... Is it you or them?    Everything FenceTech Here: https://www.americanfenceassociation.com/fencetech/2026/   Cheers! Remember to like, share, comment and REVIEW!   The Fence Industry Podcast Links: IG @TheFenceIndustryPodcast FB @TheFenceIndustryPodcastWithDanWheeler TikTok @TheFenceIndustryPodcast YouTube @TheFenceIndustryPodcastWithDanWheeler Visit TheFenceIndustryPodcast.com Email TheFenceIndustryPodcast@gmail.com Mr. Fence Companies:    IG @MrFenceAcademy FB @MrFenceAcademy TikTok @MrFenceAcademy YouTube @MrFenceAcademy Mr. Fence Tools https://mrfencetools.com Mr. Fence Academy https://mrfenceacademy.com   Gopherwood & Expert Stain and Seal IG @stainandsealexperts  FB @ExpertProfessionalWoodCare YouTube @Stain&SealExperts  FB Group Stain and Seal Expert's Staining University  Visit RealGoodStain.com Visit Gopherwood.us   Log Cabin Fence IG @Log_Cabin_Fence FB @LogCabinFence Visit LogCabinFence.com   Elite Technique Visit getelitetechnique.com   Greenwood Fence Visit greenwoodfence.com   FenceNews Visit fencenews.com   Ozark Fence & Supply promo code: TFIP15 for 15% off! Visit ozfence.com   Benji with CleverFox for all your FENCE website needs! Visit cleverfox.online     Stockade Staple Guns Visit stockade.com   Bullet Fence Systems Visit bulletfence.com   ZPost Metal Fence Posts Visit metalfencepost.com

On this week's episode, Moe comes out hot and spills on "Coldplay-Gate," that viral kiss-cam fiasco where a couple (turns out, cheating execs from Astronomer) bolted like they saw a ghost. It's not just gossip—it's schadenfreude gold, highlighting how the C-suite plays by different rules. Joel highlights ZipRececruiter's most recent marketing strategy: Embracing old school linear TV by sponsoring a new show on Fox. Chad rants about the new $250 "integrity fee" for US tourist visas—because nothing says "welcome" like a cash grab that could tank tourism before the 2026 World Cup. Ashby news brings the fire, snagging a whopping $50M Series D, doubling customers (now 2,700+ like OpenAI and Shopify), boosting revenue 135%, and barely dipping into last year's Series C. Why more cash? To evolve "at the speed of AI," building all-in-one recruiting magic—sourcing, scheduling, analytics—that users call "beautiful software." No more tool sprawl; it's the startup darling dethroning clunky vets like Greenhouse. Chad's verdict: Finally, an ATS nobody bitches about—refreshing in a moan-fest industry! Then, drama alert: Bold snatches Monster and CareerBuilder assets for $28.4M in a bankruptcy auction (up from a start of $7M). Great domains, SEO juice ... but Bold's predatory paywalls (mandatory sign-ups, fees for full job deets) scream "job seeker trap." Chad's not thrilled—hopes they don't prey harder with that Monster muscle. Randstad? Total villains. They boast $5.8B revenue and 3% EBITDA margins, but screw Monster employees worldwide. Days before mass layoffs, they gutted severance: From 1.5 weeks/year (up to 16) to a flat two weeks. Imagine losing $28K if you're a 20-year vet! In France, it's worse—brutal shutdowns, no support, leaving taxpayers footing unemployment bills. Vendors? Stiffed millions after Monster ran up tabs they knew were doomed. Chad's furious: "Corporate welfare at its finest." Until CEOs like don orange jumpsuits, the little guys get proper f***ed. AI corner: Perplexity's CEO says says recruiter jobs are soon to be a thing of the past, and Salesforce's Mark Benioff probably agrees, as his company is doing up to 50% or more with less. Moe's skeptical: "Hype to sell shares!" Chad sees task automation (bye, scheduling drudgery) but demands AI taxes and UBI pronto. Jobs evolve, but painful contractions ahead? We'll be watching. Chapters 00:00 - Introduction and Welcome Back 02:21 - Maureen's Disney Cruise Experience 04:04 - Tribute to Matt Lavery 07:09 - Coldplay Gate: The Viral Incident 08:52 - Integrity Fees for Tourists 10:19 - Ashby: A Positive ATS Experience 12:41 - Bold's Acquisition and Job Seeker Concerns 15:59 - Ronstadt's Treatment of Employees 18:29 - The Impact on Vendors and Corporate Accountability 23:23 - Future of Recruitment and AI Integration 32:14 - Closing Thoughts and Dad Jokes

Vendors at Fenway are set to strike this weekend. No beer, no food: no fun // Wiggy is looking for a receiver to step it up when Diggs is double covered // After avoiding the sweep, it's on to the Dodgers to stay afloat //

The Sox squeak one out in extra innings and stay in the playoff hunt // Courtney efforts to find Scheim predicting 6 wins for the Pats // Courtney loves Drake Maye's confidence, thinks he will excel // Wiggy says the Sox need to take advantage of Dodgers when they are wounded // Greg wants the Sox to go after pitching // The News With Courtney: Baseball fights and serial killer sentencing // Vendors at Fenway are set to strike this weekend. No beer, no food: no fun // Wiggy is looking for a receiver to step it up when Diggs is double covered // After avoiding the sweep, it's on to the Dodgers to stay afloat // Sam Kennedy joins, says last night's win was a must for morale // Greg is terrified of a robot serving his food and drinks // Hill Noters celebrate the beginning of Pats' training camp //

Is compliance just a checkbox, or the backbone of real security? Returning to the show with decades of hard-earned insight, Jeff Man makes the case that compliance, especially PCI-DSS, isn't just a formality; it's foundational to modern security. As one of the original architects of the NSA Red Team and a 20-year PCI veteran, Jeff explains how this often-misunderstood framework has shaped everything from pen testing to vendor accountability. Ron and Jeff unpack the six core goals of PCI, how red teams and SaaS builders are directly affected, and why many security teams resist compliance efforts, despite relying on them to get essential buy-in and funding.   Impactful Moments: 00:00 – Introduction 01:00 – Does compliance equal security? 02:09 – Jeff returns with PCI firepower 03:15 – Defining security vs. compliance 05:33 – “Show me what you're doing” 06:45 – Six goals at PCI's core 10:45 – Security is watching, not reacting 13:30 – Companies secure because they have to 15:00 – PCI gave red teams their jobs 16:30 – Stripe and Square absorb PCI burden 19:30 – PCI 4.0 causes confusion 21:00 – Vendors aren't your trusted advisors 22:30 – “Hate me, but I'll help” Links: Connect with our guest, Jeff Man: https://www.linkedin.com/in/jeffreyeman/ Check out our upcoming events: https://www.hackervalley.com/livestreams Join our creative mastermind and stand out as a cybersecurity professional: https://www.patreon.com/hackervalleystudio Love Hacker Valley Studio? Pick up some swag: https://store.hackervalley.com Continue the conversation by joining our Discord: https://hackervalley.com/discord Become a sponsor of the show to amplify your brand: https://hackervalley.com/work-with-us/

Pets are big business here in the Bay. Americans are spending about 240 million dollars every year on their animal companions. We visit a pet party in San Jose to talk to artists, vendors, and pet lovers about what inspires them.

In 2020, Target pledged to support Black creators and communities. Target spotlighted their products, and made headlines with its public commitments to diversity, equity, and inclusion. But now, those promises look like little more than PR spin. Black creators and vendors who once collaborated with the brand say they weren’t just abandoned — they were exploited. From one-sided partnerships to pay-to-play marketing schemes, this episode investigates how a major corporation cashed in on the racial justice movement… and then just walked away. We speak to Kiara Imani, a former Target vendor who is one of the Black entrepreneurs now speaking out. She was originally thrilled when a game she designed, "LikeU Cards," was included in Target's collection, only to quickly realize she was caught up in a pay-to-play scheme that was more about Target's PR than actually selling her product. She's also an attorney and author of the book Therapy Isn’t Just For White People. She explains what went down, what she was promised versus what she actually got, and unpacks the backlash, the boycott, and why some former Target collaborators are now calling it what it really was all along: a scam. Kiara’s TikTok about Target: https://www.tiktok.com/@kiara_imani_will/video/7481347076442606894 Buy Kiara book Therapy Isn’t Just For White People: https://www.mahoganybooks.com/9781735145884 Check out LikeU cards: https://likeucards.com/?srsltid=AfmBOoqCZCnuFV-4u8l9PynC9x1nNFbC0DCrVv0_IYqoRsPTvnt-FEX5 If you’re listening on Spotify, you can leave a comment there or email us at hello@tangoti.com! Follow Bridget and TANGOTI on social media! Many vids each week. instagram.com/bridgetmarieindc/ tiktok.com/@bridgetmarieindc youtube.com/@ThereAreNoGirlsOnTheInternet See omnystudio.com/listener for privacy information.