Podcasts about vendors

Nicolas Fabien-Ouellet, General manager of Montreal Public Markets

Picture this: Your practice and the shop next door becoming your neighborhood's favorite duo!Too many local practices chase new patients when they could be building networks that bring them in by the dozen. This episode pulls back the curtain on a smarter strategy: focusing on partnerships that make other businesses shine, so your reputation (and client list) grows naturally. You'll learn how ground marketing isn't just about being visible—it's about creating value for others first, and letting reciprocity and trust do the work for you.Michael breaks down exactly how to select and approach the right local vendors, using three simple filters that cut through the noise. You'll walk away knowing how to identify partnership opportunities with coffee shops, gyms, salons, and more, and why starting small can actually get you bigger wins faster. With tangible examples, we'll show how to create irresistible win-win offers and how spotlight strategies can boost your partners' reputation while opening doors for your own success. By the end, you'll have a ready-to-use pitch framework and the motivation to launch your first partnership today!What You'll Learn in This Episode:The critical mindset shift from seeking patients to championing your partnersHow the psychology of reciprocity, social proof, and identity fuel lasting partnershipsThree must-have filters for selecting ideal vendor partnersWhy smaller, local businesses are your best first targetsCreative ideas for perks and recognition that delight vendors and their customersStrategies for crafting a partnership pitch that lands every timeHow to track, optimize, and scale your local partnership resultsAction steps to move from planning to real-world progressStart building the kind of partnerships that make local businesses (and your reputation) unforgettable by tuning in now!‍‍Learn More About the Ground Marketing Course Here:Website: thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment‍Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

Lab directors, how do you make sure your concerns actually reach ownership?Vendors, how are you being vetted by the groups you serve?This week on Inside Reproductive Health, Amy Jones, Chief Quality Officer of Ivy Fertility, talks about how one of the country's leading networks evaluates quality, chooses partners, and plans for growth.Amy shares:– The specific criteria Ivy uses to vet vendors for cryostorage and digital witnessing– How they're implementing an AI solution to compare data across EMRs– The patient concierge platform guiding patients through the IVF journey– Where current patient education tools fall short– The tradeoffs of proactive expansion– And why fertility professionals get into trouble when they stay “too stuck in their own lane”

Held in the western Chicago Suburb of Carol Stream, Illinois the Chicago Non-Sport Card Show has been a bastion of card goodness for many years now. Over the two day event, attendees could browse several tables of non-sport cards and collectibles. Vendors return year after year to catch up with old friends and to delight attendees. Typically held twice annually, the fall show was held on October 17th and 18th.  We talk with vendors Jason Beyer, returning guests Bill Hjelmgren from Lookey Here and Paul Maiellaro, former show runner and board member of Treasurechest.org - a charity he helps support during the show.Jason BeyerSidequestgamesandcollectibles.comsqgamesandcollectibles@gmail.comBill & Celeste Hjelmgren https://www.nonsportcardshows.com/Paul Maiellarohttps://www.treasurechest.org‘At the Pediatric Oncology Treasure Chest Foundation, we believe every child fighting cancer deserves a moment of joy. It all started in 1993, when founder Colleen Kisel saw the comfort a small toy brought her son, Martin, during his cancer treatment. That simple gift sparked a big idea: bring smiles and comfort to kids facing the toughest battles. Today, Treasure Chest Programs have been established in 69 pediatric cancer centers across the country — with many still actively serving young patients. After a difficult procedure, each child gets to choose a toy, gift, or gift card — a small reward for their strength and bravery.'If you have a question or comment, find me on the  socials: Twitter/X, Instagram, Facebook, Threads, Bluesky & Substack,  @rebelbasecard Check out the TeePublic store and you can be helping out the show while finding some cool swag. https://www.teepublic.com/user/rebel-base-cardFind me on the Topps Digital Apps like Star Wars Card Trader, Marvel, Disney Collect and BUNT @CORNFEDTECHYou can also help out the show by rating The Rebel Base Card Podcast wherever you get your podcasts. All comments and feedback is appreciated!

Are you unknowingly setting your real estate deal up for failure?If you're skipping your realtor's recommended vendors because “you've got your own people,” this episode is your wake-up call. In this solo session, Seth dives deep into why choosing the right lenders, title companies, and contractors is more important than most buyers realize—and how the wrong move can blow up your timeline (and your sanity).With the realities of RESPA, the pitfalls of using unvetted professionals, and some straight-up horror stories, Seth is pulling no punches. It's time to make smarter, smoother, and stress-free real estate choices—and that starts with knowing who to trust.Episode Breakdown:00:00 – Why This Choice Matters00:18 – What You Don't Know About Lending01:08 – RESPA: Real Talk01:54 – Agent Recommendations: Scam or Smart?05:02 – The Lender Problem No One Warns You About07:52 – Title Companies: The Silent Deal Killers08:53 – Vetting Contractors Like a Pro10:49 – Seth's Final Take12:17 – Teaser for the Next OneIf you're buying or selling real estate and want less stress and better results—this episode is for you.

I'm back, and give some notes from the road, thoughts on choosing tools and vendors, having a plan B for tools, and more.

In this episode, The Daily reports on the Evanston Farmers' Market following its 50th anniversary in July. Vendors have long drawn from their home states and international roots to bring food items and other products to local residents. Read the full story here: https://dailynorthwestern.com/wp-admin/post.php?post=308385&action=edit

Welcome back, big boxers! It's been a while, but we're back to guide you through the ever-evolving world of big box retail. Even after a hiatus, the demand for clear, actionable advice on getting your products into major retailers remains immense. And who better to offer that guidance than someone still in the trenches, making deals and navigating the shifting retail landscape every single day?In this much-anticipated return, Tim Bush dives deep into a topic that's on everyone's mind but rarely in the headlines: tariffs. While it might seem like an old issue, retailers and manufacturers are now truly grappling with the real-world impact. We'll break down the four key strategies you need to master when discussing tariffs with your buyers, ensuring you're prepared, professional, and proactive in these uncertain times. Plus, a crucial bonus tip on why you should always have a backup plan. Don't wait and see—learn how to thrive in the new retail normal!Love the show? Subscribe, rate, review, and share!Here's How »Join the On The Shelf community today:Ontheshelfnow.comOn The Shelf Now Facebook GroupOn the Shelf Now FacebookOn The Shelf Now TwitterOn the Shelf Now Instagram

ICE agents target illegal vendors in Chinatown... Curtis Sliwa insists he's staying in the mayoral race - despite pressure from Republicans... full 482 Wed, 22 Oct 2025 09:49:10 +0000 iCVQXVmumZuCgYazw4KlAfrPvPOUrf6n news 1010 WINS ALL LOCAL news ICE agents target illegal vendors in Chinatown... Curtis Sliwa insists he's staying in the mayoral race - despite pressure from Republicans... The podcast is hyper-focused on local news, issues and events in the New York City area. This podcast's purpose is to give New Yorkers New York news about their neighborhoods and shine a light on the issues happening in their backyard. 2024 © 2021 Audacy, Inc. News

A nation-state attacker quietly lived inside F5's network and walked away with BIG-IP source code and undisclosed vulnerability details. In this episode we pull apart why a breach of a cybersecurity company is far more dangerous than a breach of a bank or retailer — and what individuals and businesses can do to protect themselves when even the “experts” get compromised.Click here to send future episode recommendationSupport the showSubscribe now to Darnley's Cyber Cafe and stay informed on the latest developments in the ever-evolving digital landscape.

A CMO Confidential Interview with Abhay Parasnis, Founder & CEO of Typeface, Board Member of Dropbox and Schneider Electronic, formerly EVP of Adobe. Abhay discusses the large gap between AI expectations and execution, the human and cultural issues in the way of adoption, and the C-Suite's responsibility to "guide the change" versus demand and monitor progress. Key topics include: recognizing and managing the 3 types of resistance; why specific targeted use cases are the best way to begin; the difference between Moore's Law and Amara's Law; and how to determine if you are a resistor or a pragmatic business leader. Tune in to hear an analogy of why AI is similar to Formula One where everyone has a powerful vehicle and winning is driven by how teams master and manage that power. AI is the biggest shift of our careers—but most companies are stuck at the “cool demo” stage. In this episode, former Adobe CTO/CPO and Typeface founder/CEO Abhay Parasnis joins Mike Linton to unpack the AI cold start problem: how to move from experiments to enterprise impact. We cover where the C-suite is pushing, why practitioners are hesitating, and how to design lighthouse wins that change the org—not just the deck.Abhay shares hard numbers (a 93% lift from email personalization in 120 days), why “watermelon metrics” derail programs, and the new reality that as agents/bots consume more content, your brand narrative must be built for machines and humans. We dig into the accountability shift from agencies to in-house teams, how to evaluate vendors without boiling the ocean, and the culture moves leaders need to close the gap between ambition and adoption.What you'll learnA practical AI playbook: pick one revenue-adjacent use case, rewire the process, measure before/after, then scaleHow to align the board, C-suite, and operators to avoid “innovation theater”Where AI drives top-line growth vs. simple cost takeout—and how to prove itSpotting resistance (job loss fears, “new thing” fatigue, agency incentives) and converting it into momentumThe right vendor questions (and red flags) to separate sizzle from outcomesWhy authenticity, governance, and legal guardrails must ship with your AI stackAbout AbhayFounder & CEO of Typeface (AI-powered personalized marketing). Former CTO & CPO at Adobe; leadership roles at Microsoft and Oracle; board member at Dropbox and Schneider Electric.Sponsor — QuadMarketing only works when everything works together. That's why Quad is obsessed with reducing friction and integrating smarter—so your marketing machine runs faster with better ROI. See how better gets done: https://www.quad.com/buildbetterChapters (38:00)00:00 Intro & sponsor01:10 Guest intro & topic setup03:10 The AI cold start problem & Amara's Law07:00 C-suite urgency vs. practitioner reality11:30 Beyond efficiency: driving top-line growth15:10 Content demand, bots/agents, and “watermelon metrics”19:20 Case study: 93% lift from email personalization23:30 Resistance patterns: job loss, new-thing fatigue, agency economics29:10 Vendor questions & lighthouse projects that actually ship33:10 Legal, authenticity, and governance considerations35:30 Closing advice: beginner's mindset + bet on people37:30 WrapSubscribeNew episodes every Tuesday on YouTube, Apple, and Spotify. If you're a CMO, CEO, CFO, COO, founder, or rising marketing leader—hit subscribe for executive-level conversations that translate directly to results.Host: Mike LintonGuest: Abhay Parasnis ( @typefaceai )Tags:CMO Confidential,Mike Linton,Abhay Parasnis,Typeface,Adobe,AI in marketing,AI cold start,Generative AI,Amara's Law,Marketing leadership,Change management,C suite,Board of directors,Agency model,Marketing efficiency,Top line growth,Email personalization,Content at scale,Marketing ROI,Measurement,Watermelon metrics,MarTech,CDP,Vendors,Quad,Sponsor,Marketing podcast,Digital transformation,Creative operations,PersonalizationSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Artificial intelligence is transforming accounting but not always for the better. Rob Brown explores real-world AI controversies that have shaken trust in the profession. From Deloitte's fabricated government report and Google Bard's false scandals to Xero's chatbot misfires these stories reveal the danger of blind automation.You will learn how to audit your AI use verify data and lead with transparency in an age where machines make confident mistakes.Key Takeaways- AI can create confident mistakes that destroy credibility- Big Four firms have already learned costly lessons- Vendors are still testing AI in public- Every firm needs clear AI policies and human review- Transparency and judgment are non-negotiable for trustCome and join our Accounting Voices Collective on Linkedin to find out more about our shows and virtual networking events: https://www.linkedin.com/company/accounting-voicesThe Accounting Voices Podcast serves accounting firm leaders, managers and partners looking to build their executive presence, influence and credibility both internally and externally. Host Rob Brown delivers insights to help professionals strengthen their personal brand, stay informed about industry changes and navigate disruptive forces affecting accounting business models and trends. Check out the show on your preferred podcast app or platform, or go to the Accounting Voices YouTube channel for all of the episodes in video format - https://www.youtube.com/@accountingvoicesRob works with consultants/experts in the accounting space via personal interviews to create video snippets and thought leadership pieces. If you have success stories, valued expertise or a brand that needs amplifying, but lack the time to create thought leadership or video content, chat with Rob on LinkedIn: https://www.linkedin.com/in/therobbrownIf you'd like to sponsor the show and elevate your brand with our audience, reach out to show host Rob Brown on LinkedIn and his team will reach out to fix up a chat to explore.

The Floresville Chamber of Commerce invites vendors to join the Christmas Festival on Saturday, Nov. 29, from 4-8 p.m. at the downtown Courthouse Square. Vendors may apply at http://bit.ly/4ndRZFn now through Nov. 14. For vendor questions, contact the Floresville chamber of Commerce at 830-251- 0944 or email floresvillechamberofcommerce@yahoo.com.Article Link

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Weddings are theatre. Tim & Lindsay discus the various roles and responsibilities of vendors, the importance of pre-production planning, and the adaptability required on the wedding day. They emphasize the significance of the ceremony, the dynamics of the reception, and the collaborative efforts of all involved to ensure a seamless experience for the couple and their guests. The conversation highlights the need for improvisation, managing expectations, and the overall performance aspect of weddings, ultimately concluding that the wedding day is a shared production where everyone plays a part.   ⬇️ SUPPORT THE SHOW ⬇️  

California just passed a law to hide bacon-wrapped hot dog vendors from ICE, because apparently street food protection is now a state priority. While red states are working with federal immigration enforcement to make communities safer, California is busy shielding vendor databases from the very agents tasked with enforcing our immigration laws. We've got states like Texas and Florida requiring local law enforcement to cooperate with ICE, and then you have California literally passing laws to protect criminal illegals selling danger dogs on street corners. The divide couldn't be clearer - some states want law and order, others want to virtue signal their way to chaos. Look, I get it, bacon-wrapped hot dogs are legendary LA street food, but since when did unlicensed vendors get special protection from federal law enforcement? Is this really where California wants to spend taxpayer money and legislative energy? What's next, special immunity for unlicensed taco trucks? Hit subscribe if you're tired of watching states pick and choose which laws matter, and share this with anyone who thinks our immigration system has gone completely off the rails.

Former White House National Security Advisor John Bolton was indicted Thursday on 18 counts related to the improper handling of classified materials. Fresno City Councilman Miguel Arias is proposing to ban weekend vendors in the Tower District. Please Like, Comment and Follow 'Afternoons with Philip Teresi' on all platforms: --- Afternoons with Philip Teresi is available on the KMJNOW app, Apple Podcasts, Spotify, YouTube or wherever else you listen to podcasts. -- Afternoons with Philip Teresi Weekdays 2-6 PM Pacific on News/Talk 580 AM & 105.9 FM KMJ | Website | Facebook | Instagram | X | Podcast | Amazon | - Everything KMJ KMJNOW App | Podcasts | Facebook | X | Instagram See omnystudio.com/listener for privacy information.

The anxiety level among federal contractors is starting to rise as the partial government shutdown enters its third week with lawmakers still far apart in how to at least temporarily fund the government, some contractors are implementing austerity measures to help reduce the impact on their bottom line for more on what steps some federal contractors are starting to take. Federal News Network Executive Editor Jason Miller joins me now.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Former White House National Security Advisor John Bolton was indicted Thursday on 18 counts related to the improper handling of classified materials. Fresno City Councilman Miguel Arias is proposing to ban weekend vendors in the Tower District. Please Like, Comment and Follow 'Afternoons with Philip Teresi' on all platforms: --- Afternoons with Philip Teresi is available on the KMJNOW app, Apple Podcasts, Spotify, YouTube or wherever else you listen to podcasts. -- Afternoons with Philip Teresi Weekdays 2-6 PM Pacific on News/Talk 580 AM & 105.9 FM KMJ | Website | Facebook | Instagram | X | Podcast | Amazon | - Everything KMJ KMJNOW App | Podcasts | Facebook | X | Instagram See omnystudio.com/listener for privacy information.

Katie Friday is a sales engineer who took the scenic route into manufacturing. She started in social work, battled through an engineering pivot at WVU, worked her way from project engineering to sales, and now lives at the intersection of customers, controls, and culture. We talk about resilient learning, why great SOPs read like fifth grade science, the reality of safety projects, and how leadership sets the tone for teams. There is a rom-com opening scene, a baby blue Beetle, and a giant robot in Wilmington. Most of all, there is a clear picture of how supportive culture turns new hires into future leaders.Why this conversation mattersCulture is a team sport and leadership is the lever. Katie shows how cross-functional respect between engineering, maintenance, and operations speeds projects up, how good documentation creates confidence on the floor, and why automation does not erase jobs. It raises the skill ceiling and demands better training.Conversation highlightsMeeting story at IMTS and a friendship that started in an elevator.Katie's rom-com life pitch featuring a 2013 baby blue Beetle and a bee.Switching from social work to industrial engineering and learning resilience the hard way.From receptionist to project engineer to sales engineer and why talking to customers clicked.The coolest project sighting, a towering broadcast robot and the crews that build stages for NASCAR, ESPN, and even the Super Bowl.Safety projects move first and fast, and the scheduling whiplash that brings.SOPs that actually teach, pictures over jargon, and testing docs with non engineers.Women navigating a male heavy field, boundaries, and a shoutout to mentor Kimberly Pelke.Why new adopters of automation are the next wave and how AI will show up on the plant floor.Topics coveredCompany culture as daily behavior, not a poster on the wall.Leadership modeling communication and teamwork.Sales engineering as translator between customers and controls teams.Budget timing, stakeholders, and the real blockers to moving from design to execution.Operator training that matches the tech.Automation as job shifter and skill builder, not a job eraser.Women in STEM, representation that changes decisions, and early pipeline programs.Quotes“I do not mind being the dumbest in the room. It just means I am learning.”“Good culture feels like a team that actually communicates and still pulls toward the same goal.”“Automation does not eliminate people. It asks them to learn new skills.”“Great SOPs should read like fifth grade science. Pictures help people keep the line running.”GuestKatie Friday is a sales engineer working across pharma, food and beverage, rubber and tire, and other regulated environments. She graduated from West Virginia University in industrial engineering, cut her teeth in project engineering, and now helps manufacturers scope, justify, and deliver automation upgrades with Industrial Automated Systems and sister company Triune Electric.Shoutouts and resources mentionedIndustrial Automated Systems and Triune Electric.Mentor Kimberly Pelke, director of business development.Move Over Bob, a culture first magazine introducing young women to trades.Rosie Riveters, early STEM confidence through productive struggle.Vendors seen on the floor, including Siemens, Rockwell, and Schneider Electric.WVU, the scene of the pivot and the grind.SponsorMed Device Boston is a sourcing and education expo at Boston's BCEC, September 30 to October 1. Two hundred plus suppliers, hands on workshops, and expert led sessions focused on the next generation of med tech. Register at meddeviceboston.com and plan your visit. The link is in the show notes.ConnectHost, Jim Mayer. Subscribe to Manufacturing Culture on YouTube and your favorite podcast app. Share the episode with a friend who is wrestling with training and documentation after an automation upgrade.

On Tuesday's show: A strike by hotel workers at Hilton-Americas Houston has ended after 40 days. Late last week, the parties reached a deal to raise wages for housekeepers, stewards, and laundry attendants in a result that could have repercussions for the rest of Houston's hospitality industry -- and for labor in general. We learn the details of the deal and discuss what it means.Also this hour: A new book called Police Against the Movement explores police violence during the Civil Rights Movement with some focus on how the Houston Police Department tried to undermine activism here at the time.And, every week across Greater Houston, vendors visit festivals and other events to sell their wares. We visit the recent Bayou City Art Festival to talk to vendors about what that life is like.Watch

In this episode, Hailey shares a fun, fresh, and friendly way to spend your Saturday mornings—at the Oak Creek Farmers Market! Held every Saturday from May through October, this vibrant market takes over Drexel Town Square in Oak Creek, Wisconsin, bringing together local farmers, artisans, and community members for a truly enjoyable experience. Ready to plan your visit? Let's explore what makes this market a must for your weekend!The Bobber is brought to you by Something Special from Wisconsin: https://www.somethingspecialwi.com/Read the blog here: https://discoverwisconsin.com/oak-creek-farmers-market-guide-location-vendors-experience/Oak Creek Farmers Market: https://www.oakcreekwi.gov/visitor/events/farmers-market; Drexel Town Square: https://www.drexeltownsquare.com/; Oak Creek Farmers Market: Flavors and Fun: https://www.youtube.com/watch?v=UM8BUaPHBS4The Bobber: https://discoverwisconsin.com/the-bobber-blog/The Cabin Podcast: https://the-cabin.simplecast.com. Follow on social @thecabinpodShop Discover Wisconsin: shop.discoverwisconsin.com. Follow on social @shopdiscoverwisconsinDiscover Wisconsin: https://discoverwisconsin.com/. Follow on social @discoverwisconsinDiscover Mediaworks: https://discovermediaworks.com/. Follow on social @discovermediaworksCity of Oak Creek: https://www.oakcreekwi.gov/. Follow on social @cityofoakcreek

Gov. Pritzker is trying to stoke fear in Chicago but some of the examples he gives are kind of odd.  Visit the Howie Carr Radio Network website to access columns, podcasts, and other exclusive content.

All links and images can be found on CISO Series. This week's episode is hosted by David Spark, producer of CISO Series and Andy Ellis (@csoandy), principal of Duha. Joining them is Daniel Liber, CISO, Monday.com. In this episode: AI security's blind spot problem Vendors don't understand the assignment Marketing budgets overshadow actual innovation Accuracy versus effectiveness Huge thanks to our sponsor, Material Security Built specifically for Google Workspace, Material is a detection and response platform that protects Gmail, Google Drive, and accounts by proactively eliminating security gaps, stopping misconfigurations, and preventing shadow IT before they turn into costly problems. See Material in action today - https://material.security/providers/google-workspace?utm_source=third-party&utm_medium=website&utm_campaign=20251007-cisoseries

Our featured guest this week is Greg Foss, Manager - Threat Detection @ Datadog, interviewed by Frank Victory. News from Echostar, Space Command, DenAI Summit, CU Boulder, Webroot, Red Canary, Zvelo, Optiv, Ping Identity, and a lot more! You can find Greg and Frank at the following events if you'd like to see them in purpose:Greg: Lunch keynote at the CSA Fall Summit 2025 October 29th Frank: BSides Colorado Springs - "Pyramid of Pain - Defenders Edition" October 25th SnowFROC 2026 - March 26 and 27 University of Michigan CyberSecurity Symposium - Challenges of Training the Next Generation of Cybersecurity Professionals - October 30th Come join us on the Colorado = Security Slack channel to meet old and new friends. Sign up for our mailing list on the main site to receive weekly updates - https://www.colorado-security.com/. If you have any questions or comments, or any organizations or events we should highlight, contact Alex and Robb at info@colorado-security.com This week's news: EchoStar unloads wireless spectrum to Musk's SpaceX for $17 billion Will Colorado lose 30,000 jobs when Space Command moves to Alabama? CU Boulder ranked No. 1 for launching startups based on university discoveries Guarding your family against the latest online threats Node problem: Tracking recent npm package compromises SaaS Risk Management for Vendors in the Age of AI Cybersecurity Capabilities for Maturing Your TPRM Programs Complying with NIST SP 800-63-4 Standards: Identity as the Roadmap Redefining incident response in the age of AI Upcoming Events: Check out the full calendar ISSA Denver - Denver ISSA Chapter Meeting at Secure World: How I Got Caught: A Deep Dive Into a 800K Fraud - 10/9 ISACA Denver - October Chapter Meeting - 10/16 ASIS Denver - ASIS ROCKY MOUNTAIN TRADE SHOW and NETWORKING - 10/21 ISSA Pikes Peak - Chapter Meeting - 10/22 CSA - CSA Fall Summit - 10/29 View our events page for a full list of upcoming events * Thanks to CJ Adams for our intro and exit! If you need any voiceover work, you can contact him here at carrrladams@gmail.com. Check out his other voice work here. * Intro and exit song: "The Language of Blame" by The Agrarians is licensed under CC BY 2.0

⬥GUEST⬥Pieter VanIperen, CISO and CIO of AlphaSense | On Linkedin: https://www.linkedin.com/in/pietervaniperen/⬥HOST⬥Host: Sean Martin, Co-Founder at ITSPmagazine and Host of Redefining CyberSecurity Podcast | On LinkedIn: https://www.linkedin.com/in/imsmartin/ | Website: https://www.seanmartin.com⬥EPISODE NOTES⬥Real-World Principles for Real-World Security: A Conversation with Pieter VanIperenPieter VanIperen, the Chief Information Security and Technology Officer at AlphaSense, joins Sean Martin for a no-nonsense conversation that strips away the noise around cybersecurity leadership. With experience spanning media, fintech, healthcare, and SaaS—including roles at Salesforce, Disney, Fox, and Clear—Pieter brings a rare clarity to what actually works in building and running a security program that serves the business.He shares why being “comfortable being uncomfortable” is an essential trait for today's security leaders—not just reacting to incidents, but thriving in ambiguity. That distinction matters, especially when every new technology trend, vendor pitch, or policy update introduces more complexity than clarity. Pieter encourages CISOs to lead by knowing when to go deep and when to zoom out, especially in areas like compliance, AI, and IT operations where leadership must translate risks into outcomes the business cares about.One of the strongest points he makes is around threat intelligence: it must be contextual. “Generic threat intel is an oxymoron,” he argues, pointing out how the volume of tools and alerts often distracts from actual risks. Instead, Pieter advocates for simplifying based on principles like ownership, real impact, and operational context. If a tool hasn't been turned on for two months and no one noticed, he says, “do you even need it?”The episode also offers frank insight into vendor relationships. Pieter calls out the harm in trying to “tell a CISO what problems they have” rather than listening. He explains why true partnerships are based on trust, humility, and a long-term commitment—not transactional sales quotas. “If you disappear when I need you most, you're not part of the solution,” he says.For CISOs and vendors alike, this episode is packed with perspective you can't Google. Tune in to challenge your assumptions—and maybe your entire security stack.⬥SPONSORS⬥ThreatLocker: https://itspm.ag/threatlocker-r974⬥RESOURCES⬥⬥ADDITIONAL INFORMATION⬥✨ More Redefining CyberSecurity Podcast: 

Episode Notes David Kelly is the author of several books, including Handbook of Model Risk Management for Vendors: https://www.linkedin.com/posts/davidkerrkelly_new-publication-handbook-of-model-risk-management-activity-7351188030193295360-nTur/. JUXT CTO Henry Garner will be presenting "Accelerating FINOS AI Governance Framework Adoption in Financial Services" at the upcoming FINOS conference on October 21st-22nd, 2025, in New York.

⬥GUEST⬥Pieter VanIperen, CISO and CIO of AlphaSense | On Linkedin: https://www.linkedin.com/in/pietervaniperen/⬥HOST⬥Host: Sean Martin, Co-Founder at ITSPmagazine and Host of Redefining CyberSecurity Podcast | On LinkedIn: https://www.linkedin.com/in/imsmartin/ | Website: https://www.seanmartin.com⬥EPISODE NOTES⬥Real-World Principles for Real-World Security: A Conversation with Pieter VanIperenPieter VanIperen, the Chief Information Security and Technology Officer at AlphaSense, joins Sean Martin for a no-nonsense conversation that strips away the noise around cybersecurity leadership. With experience spanning media, fintech, healthcare, and SaaS—including roles at Salesforce, Disney, Fox, and Clear—Pieter brings a rare clarity to what actually works in building and running a security program that serves the business.He shares why being “comfortable being uncomfortable” is an essential trait for today's security leaders—not just reacting to incidents, but thriving in ambiguity. That distinction matters, especially when every new technology trend, vendor pitch, or policy update introduces more complexity than clarity. Pieter encourages CISOs to lead by knowing when to go deep and when to zoom out, especially in areas like compliance, AI, and IT operations where leadership must translate risks into outcomes the business cares about.One of the strongest points he makes is around threat intelligence: it must be contextual. “Generic threat intel is an oxymoron,” he argues, pointing out how the volume of tools and alerts often distracts from actual risks. Instead, Pieter advocates for simplifying based on principles like ownership, real impact, and operational context. If a tool hasn't been turned on for two months and no one noticed, he says, “do you even need it?”The episode also offers frank insight into vendor relationships. Pieter calls out the harm in trying to “tell a CISO what problems they have” rather than listening. He explains why true partnerships are based on trust, humility, and a long-term commitment—not transactional sales quotas. “If you disappear when I need you most, you're not part of the solution,” he says.For CISOs and vendors alike, this episode is packed with perspective you can't Google. Tune in to challenge your assumptions—and maybe your entire security stack.⬥SPONSORS⬥ThreatLocker: https://itspm.ag/threatlocker-r974⬥RESOURCES⬥⬥ADDITIONAL INFORMATION⬥✨ More Redefining CyberSecurity Podcast: 

Authoritarian regimes are upgrading their playbook — from surveillance cameras and spyware to algorithmic censorship and AI-driven policing. Steven Feldstein, senior fellow at Carnegie and author of The Rise of Digital Repression, joins Bankless to map the expanding world of repression technology. We cover everything from Nepal's protest movement to China's sophisticated censorship stack, the global spyware industry, and the unsettling rise of predictive policing and AI in warfare. Along the way, Feldstein explains how financial repression and social credit systems extend state power into the economic sphere — and where crypto fits into the story of resistance.

On this episode, Pete and Julie share their POV's and insights from a week of attending the HR Technology Conference & Expo, Workday Rising, and Neeyamo's N'Gage events. Fresh from the HR tech fall event trail, they unpack a long list of product announcements, key trends and observations and opine on what it means for each vendor and the marketplace.  Vendors updates discussed in the episode include ADP, Chime, DailyPay, Flowise, G-P, HiBob, HiredScore, Insperity, Sana, SAP, Neeyamo, Paradox, SonicJobs, and Workday.  Connect with the show: LinkedIn:  http://linkedin.com/company/hr-payroll-2-0 X: @HRPayroll2_0 @PeteTiliakos @JulieFer_HR BlueSky: @hrpayroll2o.bsky.social YouTube: https://www.youtube.com/@HRPAYROLL2_0

Authoritarian regimes are upgrading their playbook — from surveillance cameras and spyware to algorithmic censorship and AI-driven policing. Steven Feldstein, senior fellow at Carnegie and author of The Rise of Digital Repression, joins Bankless to map the expanding world of repression technology. We cover everything from Nepal's protest movement to China's sophisticated censorship stack, the global spyware industry, and the unsettling rise of predictive policing and AI in warfare. Along the way, Feldstein explains how financial repression and social credit systems extend state power into the economic sphere — and where crypto fits into the story of resistance. ---

Artificial intelligence is reshaping the technology services landscape, with leading reports from IDC, Gartner, and new offerings from ServiceNow pointing to a future where managing AI sprawl becomes as critical as delivering AI capabilities themselves. High-performing channel partners are leaning into AI specialization, driving measurable outcomes for customers and fueling double-digit growth despite market pressures. At the same time, ServiceNow's “AI Experience” platform aims to consolidate fragmented AI tools, offering a unified interface that can streamline operations and reduce complexity. The broader market, according to Gartner, is accelerating rapidly, with spending on generative AI projected to surpass traditional software in the coming years—meaning providers who fail to deliver outcomes risk being left behind.Yet the rise of AI isn't all progress. Studies from Stanford, European labor groups, and cybersecurity organizations reveal a governance crisis brewing in workplaces. Workers are reporting a surge of “workslop”—AI-generated content that looks like productivity but creates no value—costing companies billions. Algorithmic management is eroding worker autonomy, while surveillance and data risks undermine trust in employers. To compound the problem, employees are increasingly feeding sensitive data into AI systems without adequate training, raising new security vulnerabilities. These trends highlight the urgent need for policies, training, and governance frameworks to ensure AI adds value instead of chaos.The disruption is also spilling into specific industries. In translation, human professionals are already being displaced as AI-driven tools gain adoption. WhatsApp's newly built-in translation capability demonstrates how “good enough” AI can be enough for most users, sidelining human expertise except in fields requiring deep cultural or contextual understanding. The translation sector serves as an early warning sign: as AI grows more capable, other professions—including legal research, finance, and customer support—face similar pressures. The lesson for providers is to help clients identify where AI is appropriate and where human oversight remains essential.Meanwhile, major vendors are steadily encroaching into IT services, redrawing the lines of what MSPs can offer. Acronis is embedding patch management into its backup suite, Slack is introducing AI-powered ticket deflection, GoTo and Nexthink are fusing support and analytics, and IBM is shifting developer tooling to its hosted cloud. Each move chips away at traditional MSP offerings, putting pressure on providers to adapt. The opportunity lies in integration and governance—helping customers unify fragmented tools, ensure compliance, and deliver outcomes that vendors alone cannot. For MSPs, the message is clear: evolve toward higher-value services, or risk being sidelined by the very vendors you once partnered with.Four things to know today00:00 From Growth to Governance: IDC, Gartner, and ServiceNow Show Where AI Is Headed for Partners and Customers05:07 AI at Work: “Workslop,” Surveillance, and Data Leaks Signal Rising Governance Crisis08:42 From WhatsApp to Workflows: AI Translation Disruption Signals Broader Job Shifts Ahead11:33 Vendors Expand Into IT Services: Acronis, Slack, IBM, and GoTo Redraw the MSP Value Line This is the Business of Tech.   Supported by: https://scalepad.com/dave/https://cometbackup.com/?utm_source=mspradio&utm_medium=podcast&utm_campaign=sponsorship Webinar:  https://bit.ly/msprmail All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Inspection Fuel 2025 was FIRE! Pun intended. And we have SO much content to share with y'all starting with this episode! We kick off the show reflecting on some Fuel highlights during our time in New Orleans, including networking opportunities we had, engaging presentations we saw, and memorable moments. We also get into the evolution of the show, the concept behind 'The Ride Along,' and the importance of vendor insights in the inspection industry. In fact, the next couple of episodes highlight one of the key vendors at Fuel, ISN. As two inspectors who use ISN daily, we were stoked to hear about all the improvements made to the Report Writer, the app, and even some of the neat time-saving AI features they're launching. Be sure to comment about you favorite Inspection Fuel highlights!  The TLDR: - Networking is a key highlight of events.  - Mardi Gras World exceeded expectations.  - The live show format was a unique experience. - Audience participation added to the event's success. - The show's name change reflects its purpose. - Riding along with inspectors is a valuable learning experience. - Vendors play a crucial role in the industry. - Feedback from the audience helps shape the show. - The venue's layout fostered community interaction. - Future episodes will feature insights from various vendors. The links: Subscribe to our newsletter here: https://pages.theridealong.show/newsletter  And leave us a voicemail here: https://www.theridealong.show  Find out more about ISN at: https://www.inspectionsupport.com      

S5E9 Retail's Best Kept Secret: Discover How RetailROI Transforms Children's FuturesIn this special replay episode of The Retail Razor Show, we shine a spotlight on the incredible work of the Retail Orphan Initiative (RetailROI)—a nonprofit transforming lives of orphans and foster children through the power of the retail industry. With a fresh introduction for 2025, hosts Ricardo Belmar and Casey Golden revisit a heartfelt conversation with Greg Buzek, President of RetailROI, Vicki Cantrell, board member and retail legend, and Jeff Roster, former Gartner & IHL analyst and top retail expert, as they share the origin story, mission, and global impact of this powerful retail charity.Learn how RetailROI's Super Saturday event at NRF has become the most meaningful gathering of the year, where retailers, tech vendors, and solution providers come together to help fund clean water, education, and life skills training for thousands of children worldwide. Hear inspiring stories of transformation, including previous keynote speaker Darryl McDaniels of Run DMC, and discover how just showing up at Super Saturday can help change lives.Whether you're a retailer planning for NRF, a technology supplier and potential sponsor, or simply passionate about retail's role in social responsibility, this episode will move you to action. Join us in celebrating RetailROI's rich history and accomplishments and learn how you too can become a RetailROI Champion.

All links and images can be found on CISO Series. Check out this post by David Mundy of Tuskira for the discussion that is the basis of our conversation on this week's episode co-hosted by David Spark, the producer of CISO Series, and Edward Contreras, senior evp and CISO, Frost Bank. Joining them is Jason Taule, CISO, Luminis Health. In this episode: ROI challenges  Venture capital saturation Risk aversion and organizational politics A GTM transformation Huge thanks to our sponsor, Doppel Doppel is the first social engineering defense platform built to dismantle deception at the source. It uses AI and infrastructure correlation to detect, link, and disrupt impersonation campaigns before they spread - protecting brands, executives, and employees while turning every threat into action that strengthens defenses across a shared intelligence network. Learn more at https://www.doppel.com/platform

What's the purpose of business? God designed business to be a blessing to the vendors that supply your business. What does that look like? It means ordering your supplies well in advance. It means being respectful on the phone when you're making your orders. It means paying your bills on time. It means telling others about the quality of service you receive from the vendors. If your business is blessing your vendors, then they will be a blessing to your business, because you're one of their customers. If your vendors aren't happy with how you treat them, then there's something wrong with your business. As Jesus followers, how we treat others really matters. It's one of the two things Jesus said was more important than anything else. Love God and love people. How are you treating your vendors today? 

A company spends $10M over two years on a critical software product, but after firing one vendor and hiring a second, they still have nothing to show for it. This case study details the 5-step action plan used to rescue a failing project, restore internal credibility, and get product delivery back on track. From revamping the product roadmap and redefining vendor contracts to empowering a true product owner, this episode is a masterclass in turning around a high-stakes technology transformation. Discover how to shift from analysis paralysis to momentum and learn why strategy is meaningless without an execution engine you can trust. We also uncover how the team found a surprise opportunity to build new AI products by leveraging decades of institutional data they already had. In this episode: How to create a living technology and product roadmap that aligns both business stakeholders and frontline users. The critical shift from project management (Gantt charts and deliverables) to product management (business outcomes and priorities). Actionable strategies for vendor governance, including tying payment milestones to the delivery of working software. Using incremental delivery and weekly demos to catch misunderstandings early and de-risk the development process. How to move from "analysis paralysis" to action by designing small experiments to test new AI product ideas. Unlock the full potential of your product team with Integral's player coaches, experts in lean, human-centered design. Visit integral.io/convergence for a free Product Success Lab workshop to gain clarity and confidence in tackling any product design or engineering challenge. Subscribe to the Convergence podcast wherever you get podcasts including video episodes to get updated on the other crucial conversations that we'll post on YouTube at youtube.com/@convergencefmpodcast Learn something? Give us a 5 star review and like the podcast on YouTube. It's how we grow.   Follow the Pod Linkedin: https://www.linkedin.com/company/convergence-podcast/ X: https://twitter.com/podconvergence Instagram: @podconvergence  

Hello and welcome back to the Bridgeton Beacon Podcast. Yesterday, I had the pleasure of attending the Bridgeton Urban Enterprise Zone Block Party — and what a day it was. The last of summer, with perfect weather, and the heart of our community out in full force.Scene SettingI strolled through East Commerce Street and Laurel, all the way to Mayor Aitken Drive, where the streets were alive with energy. Vendors, local artists, nonprofits spreading the word, and of course, the irresistible smells of grilled and fried favorites filled the air. Families moved between attractions for kids, friends gathered over food, and everywhere you looked there was a sense of Bridgeton coming together.Shout-out to LeadershipA special mention goes to Stephanie Gonzales, director of the Bridgeton UEZ. She seemed to be in two or three places at once, keeping everything running smoothly while updating the crowd from the main stage. Her energy really set the tone for the day.Activities & AttractionsAnd there was truly something for everyone. Gallery 50 offered 30-minute painting classes. Over at Steamworks, you could design your own wooden business card holders. Hopeloft transformed the McCormick Theater into a movie and craft zone. Kids lined up for glitter art face painting by Ashley Logan, while others made their way to the Kohanzig Zoo's mobile petting zoo or got a turn riding ponies from Flying First Class Equestrian Center.The Bridgeton Public Library shared free books and resources, while firefighters and police officers hosted a meet-and-greet. Nonprofits and community partners lined the sidewalks, offering information and inspiration.For the kids, there were free hamburgers and hot dogs — first come, first served — courtesy of Good Dog Therapy. And in the entertainment zone, powered by KYMO and Games on the Go, families found a free gaming truck, free haircuts, arts and crafts tables led by Girl Scout troops, live music throughout the day, and DJs keeping the crowd moving.Community & MerchantsWhat stood out most to me was the pride of our local entrepreneurs. UEZ merchants set up tables showcasing handmade art, delicious foods, and unique crafts. There was even a UEZ entrepreneur table sharing information about incentives for businesses, plus a free photo booth capturing memories of the day.ClosingGreat energy. Great people. Great merchants. All of it happening right here in the historic heart of Bridgeton, New Jersey. The Block Party wasn't just an event — it was a celebration of arts, community, and the spirit that makes Bridgeton special.This has been the Bridgeton Beacon Podcast — thanks for joining me as we highlight the people and events that keep our community shining bright.

EDR-Freeze tool suspends security software DeepMind updates Frontier Safety Framework Major vendors withdraw from MITRE EDR Evaluations Huge thanks to our sponsor, Conveyor  Security reviews don't have to feel like a hurricane. Most teams are buried in back-and-forth emails and never-ending customer requests for documentation or answers. But Conveyor takes all that chaos and turns it into calm. AI fills in the questionnaires, your trust center is always ready, and sales cycles move without stalls. Breathe easier—check out Conveyor at www.conveyor.com.

Spartan Trifecta World Championship took place a week before Spartan Pan American Championship and there was a badass woman who won both events! It's been a couple years since we have had Annie Dube on the show and I figured this would be a great time to reach back out and catch up on how life has been going! We talk about her overcoming injuries, becoming a firefighter, the community reaction to her returning to the sport, what made her register for these events, how it feels to be the champion of both despite some life changes, what she has planned for future races, and much more! Start – 4:28 – Intro 4:28 – 10:14 – Quick News 10:14 – 10:50 – Content Preface 10:50 – 1:06:50 - Annie Dube Interview 1:06:50 – End – Outro Next weekend will be a book interview or someone who reached out about wanting to come on the show! ____ News Stories: Rylan Schadegg Memorial Fundraiser Asa is Engaged Corinna had her Baby Spartan 2026 Medal Reveal Nicole Mericle Going to UIPM Obstacle World Championships Spartan Anaheim Stadium Podiums FISO OCRWC Short Course Podiums FISO OCRWC Standard Course Podiums Savage Georgia Fall Podiums: Women and Men Ferrett Pee Secret Link Dog Twist Secret Link Fingus Africa Secret Link Drone Puppy Secret Link Car DJ Secret Link ____ Related Episodes: 300. OCR World Championships 15K with Elites and Vendors! (with Live Intro/Outro and Shoutout Compilation!) 301. OCR World Championships Team Relay Races and 100 Meter Finals with Elites! 336. Annie Dube on Making the Jump to Elite, Spartan 3K Thoughts, and Her First Savage Race! ____ The OCR Report Patreon Supporters: Jason Dupree, Kim DeVoss, Samantha Thompson, Matt Puntin, Brad Kiehl, Charlotte Engelman, Erin Grindstaff, Hank Stefano, Arlene Stefano, Laura Ritter, Steven Ritter, Sofia Harnedy, Kenny West, Cheryl Miller, Jessica Johnson, Scott "The Fayne" Knowles, Nick Ryker, Christopher Hoover, Kevin Gregory Jr., Evan Eirich, Ashley Reis, Brent George, Justin Manning, Wendell Lagosh, Logan Nagle, Angela Bowers, Asa Coddington, Thomas Petersen, Seth Rinderknecht, Bonnie Wilson, Steve Bacon from The New England OCR Expo, Robert Landman, Shell Luccketta and Jules Estes. Sponsored Athletes: Javier Escobar, Kelly Sullivan, Ryan Brizzolara, Joshua Reid, and Kevin Gregory! Support us on Patreon for exclusive content and access to our Facebook group Check out our Threadless Shop Use coupon code "adventure" for 15% off MudGear products Use coupon code "ocrreport20" for 20% off Caterpy products Like us on Facebook: Obstacle Running Adventures Follow our podcast on Instagram: @ObstacleRunningAdventures Write us an email: obstaclerunningadventures@gmail.com Subscribe on Youtube: Obstacle Running Adventures Intro music - "Streaker" by: Straight Up Outro music - "Iron Paw" by: Dubbest

Peg Gray and Connie Osborne joined Wake Up Tri-Counties to talk about the 2025 Stark County Fall Festival this weekend. Excitement is building as the Stark County Fall Festival returns to Thomas Park in Wyoming on September 20th and 21st. Attendees can look forward to delicious food, including the beloved Wyoming Lions Club Pancake & Sausage Breakfast on Saturday morning from 7 AM until noon. On Sunday, enjoy a breakfast of biscuits and gravy and eggs from 7 to 11 AM, served by Cozzi Ranch, and don't miss the community church service at 10:30 AM. Family fun takes center stage with face painting, a petting zoo, games, karaoke, and a variety of kid-friendly activities. Shoppers will appreciate an impressive array of vendors, ranging from jewelry and baked goods to unique gifts and crafts. Organizers encourage new vendors to join early for smoother planning, though spots remain open up to event time. For details or to reserve a space, contact Peggy Gray at 309-695-6575. There's something for everyone at this community tradition established in 2000. Mark your calendars for a weekend of unforgettable fun.

Your wedding planning questions, answered! Tune in for answers to all of your tricky wedding situations, including: We're having a hard time choosing a date that works best for all of our closest loved ones - how should we decide? What's the etiquette when inviting just a couple of people from a larger social group? Are we obligated to provide vendors a meal / include them in the final head count for catering?  Food truck wedding logistics - we love this idea but feel unclear about the best way to approach the set up to make sure our guests have a smooth experience. Want small & intimate, but every event gets blown up and magnified out of control.  I feel shy, anxious, and uncomfortable in large crowds of people and would so much prefer a quieter, small group setting.  How can I manage these feelings through the next few months, and especially through our wedding itself? To submit your wedding questions, please visit our website >>> www.weddingplanningpodcast.co/contact

Should vendors leave reviews for other vendors?Ever wondered if it's a good idea to publicly praise—or criticize—your industry peers? What happens if things didn't go well? Should you tell the world, or handle it privately first? In this episode, I share the upsides of supporting fellow vendors with honest, heartfelt reviews, and touch on why negative feedback should be handled with care—and conversation—before ever going public.Listen to this new 8-minute episode for tips on when (and how) to leave vendor reviews that help grow relationships, reputations, and the industry as a whole.If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com  View the full transcript on Alan's site: https://alanberg.com/blog/Have you ever wondered... "What would Alan say or do about this?" - well, now you can ask my AI Alter-Ego "Ask Alan Anything" the things you'd ask the real Alan, any time of the day or night. And as a listener of this podcast, you'll save 50%, so starting at only $10 per month you can "Ask Alan Anything"!Go to www.WhatWouldAlanSay.com and use the 50% off coupon code - podcast - to start asking Alan anything today. I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com

In this episode of Insurance Shoptalk, join host Eric Stein and guest Vladimir Vladimirov for an in-depth exploration of NowCerts and their cloud-based integration CRM and agency management system, Automate 365. In this episode, NowCerts system manager Vladimir talks though the many uses and benefits of Automate 365, including the system's ability to assist P&C agents with task like online quoting, sales, marketing, customizable reporting, and workflow automations. To learn more about NowCerts, please visit www.nowcerts.com. You can also learn more about Automate 365 at www.automate365.com. About Insurance Shoptalk: Join host Eric Stein on a journey through the dynamic world of commercial property and casualty insurance. With over 25 years of experience in the industry, Eric brings a wealth of knowledge and insights to every episode. Insurance Shoptalk is your premier destination for in-depth discussions on the latest industry trends, technology impacts, interviews with leading experts, and much more. If you enjoyed this episode of Insurance Shoptalk, follow us on our social media pages to learn the latest on commercial insurance industry.

This episode of Agency Nation Radio is the second in a special series about artificial intelligence (AI) brought to you by the Big “I” Agents Council for Technology's (ACT) AI workgroup. Host Kevin Wheeler, Eastern advisory manager at Angela Adams Consulting, is joined by Michelle O'Connor, president of O'Connor Insurance Associates in Charlotte, North Carolina, and Kimberly Fox, commercial lines account executive at O'Connor Insurance Associates. Together, they unpack what agents should know when working with AI vendors. They share real-world lessons from implementing an AI phone assistant, covering must-haves like transparency and customer support, red flags and how to measure return on investment (ROI). The conversation also explores the importance of involving your team, asking the right questions and ensuring new tech fits your agency's workflows. Listeners will walk away with practical tips to evaluate vendors and avoid costly missteps as they explore AI. Learn more about ACT. https://www.independentagent.com/agency-management/technology/ Agency Nation Radio is where insurance professionals turn on the mic and share unscripted stories about leadership, technology, marketing, success and failure—stories that helped make them the professionals they are today. From Main Street USA to the pages of Independent Agent magazine—we've got the stories you want to hear. For more, catch Agency Nation Radio on your favorite streaming platform or visit iamagazine.com/podcasts.

In this episode, Jim sits down with real estate pro turned relationship operator, Jarrod Guy Randolph. They talk straight about access to wealth and why your phone is a graveyard of unrealized capital. They break down Jarrod's “Buying Favor” operating system, the FAVOR network map, why most masterminds are wasting time, and how humility beats ego when you're leveling up. What You'll Learn Why the saying “your network is your net worth” misses the real key: activation How Jarrod's FAVOR framework (Friends, Associates, Vendors, Organizations, Relatives) becomes a roadmap to deals, capital, and growth Why proximity creates access, and access creates knowledge that can't be learned in a classroom How the most successful entrepreneurs lead with humility, not ego—and why giving comes before asking A proven system to make masterminds profitable: host the room, follow up fast, and become a center of influence Action Steps 1. Map the FAVOR Five Entrepreneurs can list three to five names under each category of FAVOR. Each name should be tied to a specific ask, whether it's insight, a connection, or capital. 2. Practice Give-Give-Ask Before making any ask, add value twice. Share a resource, make an introduction, or help solve a problem. On the third touchpoint, make a high-value, aligned request. 3. Host the Room At the next event or mastermind, book a dinner with 10–12 attendees. Curate the group, build real connections, and follow up within 14 days to keep momentum alive. Jarrod Guy Randolph's Powerful Word “Your phone isn't a contact list—it's a balance sheet. The moment you learn to activate it, you unlock the capital, the partners, and the opportunities you've been sitting on.” Connect with Jarrod Randolph: Instagram: www.instagram.com/jarrod_guy/ YouTube: www.youtube.com/@JGRlll LinkedIn: www.linkedin.com/in/jarrodguyrandolph/  

AI isn't fairy dust you sprinkle on your ATS latte—it's duct tape on 20-year-old tech, sold to you with a shiny new buzzword. Enter Matt Charney, the HR-tech cynic who's seen it all: Monster, SmartRecruiters, Employer.com, and enough bad vendor decks to wallpaper Vegas. In this episode, Charney calls BS on: Vendors selling “AI” that's really just 2003 automation in a new hoodie HR's obsession with “a seat at the table” (spoiler: the table's cold, and nobody saved you a chair) Why being “first to market” with AI is usually just a great way to bleed out on the cutting edge And the hilarious reality of candidates getting rejection emails before they've even finished hitting submit

When "Last Dance" isn't Donna Summer.

Dr. Len Tau, aka the Reviews Doctor, is on the podcast. With Kiera, he goes into the most critical nuts and bolts of making sure your practice stands out (or at least keeps pace with) online reviews amid AI. He explains jargon terms like ranking power and factors and velocity of reviews, whether or not you should actually be responding to reviews of your practice, and a ton more. Visit SuperchargeYourDentalPractice.com and enter the code RAVING to save $100 on registration for Dr. Tau's annual conference. About Dr. Tau Dr. Len Tau thrives on helping practices maximize their online reputation, marketing, and social media strategies. As a speaker, Len is known for his lively and engaging presentations packed with ready-to-use strategies. He regularly travels the country sharing his marketing brilliance and passion for practice growth with audiences. As a consultant, he offers practice leaders with real-world solutions tailored to fit their specific challenges and opportunities. Len loves to help doctors and their teams understand and implement successful online systems to build their practice. He currently serves as general manager of the Dental for Birdeye Reputation Marketing Software. Selected as one of Philadelphia's Top Dentists by Philadelphia Magazine, he continues to experience growth year after year in his fee-for-service practice focusing on general, cosmetic, reconstructive and implant dentistry. Following his father into the dental profession, Len graduated from Tufts University School of Dental Medicine and continues to pursue ongoing continuing education opportunities. He has had the privilege of serving patients for two decades. He is an active member of numerous professional organizations including the American Dental Association, the Pennsylvania Dental Association, the Academy of General Dentistry, the Eastern Dental Society, the Northeast Philadelphia Dental Implant Study Club, and the American Academy of Clear Aligners. Episode resources: Subscribe to The Dental A-Team podcast Schedule a Practice Assessment Leave us a review Kiera Dent (00:00) Hello, Dental Team listeners. This is Kiera and today I am so excited. This is one of my dear friends. We've known each other for several years in the industry. I'm super freaking pumped. I'm going actually be at his event next year in September. Little teaser. Stay tuned. He's got an amazing event he does every year in September. I have Dr. Len Tau. He is one of my faves. He is better known ⁓ as an authority in the dental consulting world, reputation marketing, and a practice growth. He's recognized by dentistry today as a top dental consultant for eight straight years.   He is the author of Raving Patients and 100 plus tips to 105 star reviews in a hundred days. Like this man knows how to do it. He's one of my faves. We really do collaborate on so many fun things. After 20 plus years in clinical practice, he now helps dentists nationwide, increase revenue, case acceptance and visibility. He leads the dental vision at BirdEye, hosts the Raving Patients podcast and runs the Supercharger Dental Practice Conference, which is the one I was alluding to that we're gonna be at next year in September, empowering practices to thrive in today's competitive landscape.   He's truly one of my faves. And today we're gonna dig into like, how do you get online reviews? But Len, welcome. I'm so happy to have you on the podcast. How are you today?   Dr. Len Tau (01:06) I'm good, thanks for having me, I'm excited to be here.   Kiera Dent (01:08) Of course. And this just came about because Len like, let's just do a little teaser. You're prepping full like steam ahead right now for your event that's coming up in September in Florida. ⁓ I love like the last time you and I were on the podcast, we talked about you in clinical dentistry. And then we reconnected after some time and you've left the chair, you're living your best life and you full blown gone into the event space. So just like, I know we're gonna get into like online reviews and how AI is changing that it's going to be just a really, really fun episode today. But tell us a little bit like   How is it going from like full blown dentist in the chair to now full blown events, like running these awesome events that we're super excited to be a part. Just kind of give me a little insight to that.   Dr. Len Tau (01:46) Well, it's been, it's been a lot of, a lot of fun. It's been very different, obviously, you know, for 23 years, I practiced dentistry, um, for about 12 of those, 13 of those who was full time. And then I went part time in 2017 until I sold and retired in 2022. Um, but one of the things I've grew up on in dentistry was going to dental events and, the big, the ones, the small ones, you know, all over the country and as a dentist first, and then as a vendor.   Kiera Dent (02:08) Mm-hmm.   Dr. Len Tau (02:15) Um, since 2013 or 14, so a long time in the space. know, one of the things that really hit me was that the events are not really put on very well. They're not, um, you know, whether you, if you're a dentist, there's issues when you're a vendor, there's issues. And I said, you know what? I want to change the game. And, um, one of my goals when I retired from dentistry was to start putting on events. So in 2023, um, in, in September, we did an event in Delray had 208.   Kiera Dent (02:25) Right.   Dr. Len Tau (02:44) Dennis there, 33 sponsors. was, first day was business, second day was marketing. Excuse me. First day was marketing. Second day was business. Had a 13, 14 speakers. It went off better than I could ever imagined. I then moved to the last year in 2024 to Scottsdale. And we were at the Scott Resort and Spa, which is a beautiful hotel and the event was good. It wasn't great. Definitely moving to different coasts.   I felt there was not as much, know, engagement, excitement about the event. So I, my family and my wife and I decided, Hey, we're going to do this. Let's have people come down to me. I live in beautiful, you know, part of Florida. we're having this year's event and the next three of them at super at, ⁓ at pure 66, a brand new hotel, ⁓ in Fort Lauderdale. It's literally half hour from my house, five miles from the airport, easy to get to. So this year event is September 26th and 27th.   Kiera Dent (03:32) Bye.   you   No.   Mm-hmm.   Dr. Len Tau (03:45) We've got 14 speakers, ⁓ mixture of business and marketing. So we've got people talking about social media, about content. We have people talking about saving money on taxes. We're talking about how to become a fee-for-service practice. ⁓ So a lot of different great content and top speakers, Steve Rasner, Paul Goodman, ⁓ Jeff Buski, ⁓ Richard, Rich Maddow. So some real, real heavy hitters. And then some people who people haven't really heard of, Melanie Diesel, who's new in the dental industry.   So, but I like to do it differently and my events are very high end. You come, you're going to see things you probably have never seen before. I give a ton of time to the vendors so the vendors love me because they make sure that they get integration or interaction with the attendees. So you're going to be speaking in 2026, same weekend at September 25th and 26th in 2026, same hotel, pure 66.   Kiera Dent (04:28) Sure.   Yeah.   Dr. Len Tau (04:40) We're ramping things up right now. We're literally a month out from the events. still have people signing up. I still have people wanting to reach out as sponsors. And it's, it's, it's, is the fun time for me. Cause when I'm done, I'm, you know, I get a couple of months of break and then I start promoting 2027 again. So ⁓ it's been a good time. I really enjoy it. And I find that I've kind of ⁓ created something that's very different and the attendees really enjoy it and the vendors really enjoy it. So if I can make everybody happy,   Kiera Dent (04:45) No.   Dr. Len Tau (05:09) That's all I'm looking to do here.   Kiera Dent (05:11) ⁓ and Len, I hope the audience, if they can't see it, they can hear it. I think it's so fun because I mean, I've seen you in different spaces in your career, in your life. And there is just this like giddy, like younger version of Len that I feel is emerging of like, it's like giddy boyhood, like excitement of I'm excited to put these on. I'm excited to do these events. And it just makes me so happy for you. And what I think I'm hearing is yes, attendees are happy. Vendors are happy. But I also hear that Len is very happy and to do something   in dentistry is just very, very fun. It's very exciting. And so we're jazzed. I'm really excited. I love good events. I love great time. I love to help. love business marketing. Everybody can take that. That's not Kiera's jam. Like I, that's why I wanted to bring you on. You guys are very good at marketing. You're very good at that space. but to talk about how to help people have their best lives to grow the practices that they want to grow. I think you and I are so synergistic in that. So we're super excited and I love, I mean, I'm not going to highlight the fact that there were   a couple of sixes in that is September 26 at Pier 66. You guys hopefully like, I like the alliteration. Don't put anything weird on it guys, but I do appreciate that you made it easier. September six and nines flipped upside down are a six. Like hopefully everybody can remember September 26, Pier 66. It'll be a good time in 2026. I mean, we got four lines, so we're okay. We've at least got four sixes, not we didn't end on three, but I really hope an exciting step. We'll make sure we put some info for people.   For this year and for next year, I think it'll be a fun time. Dental A Team will be there, so come hang out with us. ⁓ Len, I'm super excited. I will not spoil secrets, but a lot of the things he told me for the events, I will say he does put his heart and soul into it. So Len, excited about that. Thank you for sharing. Good luck for this year. We're gonna be rooting you on this year and next year. And now let's pivot. Let's go into like your jam. You're in BirdEye, you're in marketing, you're on online reviews. AI has come into the scene. Practices are changing.   I also will say, I hope everybody listens to you of their like succession story. You hung up the hand piece, but you are still full steam ahead in dentistry. And so I hope people see that like there is no path to dentistry. Like you just, it's a, it's a beautiful world that you're in. So let's talk though, online reviews, AI, how is this working? How do we make sure that practices are still being visible? Chat GPT is on, on the prowl.   There are clients signing up with us now that have found us on chat. GPT, which is so random. It's changing how people have been doing things. Walk me through. What are you seeing with these online reviews? The importance, how to bring AI in? Like, let's just kind of go in a rift on how practices can still be visible with AIs. Like just showing up to the scene.   Dr. Len Tau (07:43) So I wanna talk about chat CPT for a second. ⁓ I refer to it as my best friend. ⁓ It helps me edit. No, I haven't named it yet. No, I haven't named it. ⁓ you have?   Kiera Dent (07:50) Have you named it? I've got to just ask Len. Have you named? I have! Me and Chet,   I had a name and now her name is Wanda. I don't know why, I don't even know where Wanda came, but people are like, here, are you hanging out with Wanda again? Cause I agree. Like they're our best friends. So go on Len. I can't wait to hear what you name your Chet GPT cause mine is currently Wanda.   Dr. Len Tau (08:06) I'll have to, I   have to name it now that I have to think of something. ⁓ but no, I started using it. I'm like, this is really helpful and it's only gotten better. And, just to give you an idea is, ⁓ my wife and I, and my son, my son just graduated high school. He's literally just started his freshman year at, university of Florida on a free ride. ⁓ smart, smart ass kid. I'm very proud of him. But, you know, and I travel a ton, but I travel a ton for business and I made a commitment. I think I told you that,   Kiera Dent (08:25) Boo? Yeah.   Dr. Len Tau (08:35) during the summer when he was going away for school, I was not going to travel. So from March to literally next week, beginning of September, I haven't traveled at all for business. we did plan some really great travel for our personal lives. And one of the things we did was we had a cruise, a 17 day cruise to Europe. ⁓ And when I decided I did not want to do the excursions to the cruise, cause they're really expensive and you're with all these people. I prefer to kind of just go and tour myself.   Kiera Dent (08:44) It's awesome.   Dr. Len Tau (09:05) So I use ChatGPT in every city. And I said, I'm going to the city. This is what I'm going to get in. This is the cruise I'm going on. It got the cruise itinerary. And I said, I want to set up private tours in every city with different people. And it helped me pick the best tour guides. They referred me to a website called Tours by Local, which is an amazing website that you can meet people who are local that will take you around.   show you the city and it was amazing. It was amazing. So I thank Chachi PT for doing that because I wouldn't have known about half these things if I didn't do it. And in fact, one of the women, and actually the very first place you went to, which was in Split, Croatia, which was beautiful. I told her that literally that's kind of how I went down this road was I asked Chachi PT, what should I do in Split? And they said, you need to use this tour guide. She's the highest rated tour guide and has the best reviews on tours by local. like,   What's towards by local? And that started this whole thing. So she was, she was amazed to hear that. So, ⁓ I have been using Chad GPT for a long time, like I said, and even now it is people I know type in, know, get me to the best dentists in the area. And it's very much based on reviews. So you have to be a highly rated practice. you may not believe in reviews and if you do, think you're not smart, but you know, if, if you want to be at the forefront of where people are looking,   Kiera Dent (09:58) Yeah.   Yes.   Dr. Len Tau (10:25) You have to generate reviews in a significant amount. Velocity now, which is how often you're getting them, is one of the biggest ranking factors on Google, whether you want to believe chat GPT or not. ⁓ But you have to get reviews. You can't, you know, rest on your laurels and say, well, I have enough because you never have enough. Okay. And, ⁓ and you've got to let Google rank you high. And there's been a big discrepancy in the industry, a big, I don't want to say a misunderstanding.   Kiera Dent (10:43) read.   Dr. Len Tau (10:52) But I've been in the review space now since 2013, so 12 years. And in the past, dentists thought that if they get reviews, they're going to rank. And that's not the way it is anymore. If you have reviews, but don't pay attention to the other ranking factors, you actually don't rank well. And that's a problem. So, chat GPT AI is so important, but you still got to dominate Google. You still got to get to the top of the pages.   And that's really where the direction is going. and if you aren't there now and you are ignoring it, you're never going to get there. So I would love to talk to you about our list in instruct or educate the listeners and viewers of these ranking factors that they need, need to pay attention to, or they're going to be left behind when it comes to ranking on Google.   Kiera Dent (11:27) Yeah.   absolutely. And I'm excited for this too, because, I did notice that you've got to like, AI is just crawling the web. That's where it's getting, it's being taught. It's crawls it. It looks through all of it. And so agreed with you. have a lot of clients and like, we want the secret pill of marketing. And I might get your reviews up. Like it is constant and consistent that if you get those reviews up and you bring pieces to the table, that people literally like that's what's going to rank you higher. So I'm excited, Len to, to dig in deeper because it is like how   getting more reviews, but to hear that there's more beyond just the reviews really can help these offices like get the best bang for their buck, help more practices. And I'm like, it used to be when I first started consulting when I used to tell offices get to like 100 Google reviews. It is now I'm pushing people like five, six, 700 reviews that you need to be getting ranked into. And I don't know if you're seeing like a cutoff line or if it matters on that. So I'm really excited to dive into like, what are the rankings? What are the pieces? Is there a difference? But I'm like now   100 reviews, when I look at somebody I'm like, hmm, like if there's another dental practice that has maybe 400, 500 new clients come on, the first thing I do is I go look them up to see how many reviews do you have? And I'm shocked at how many dental practices actually are not showing up when I Google their names and they're like, no, no, care, we're here. And I'm like, but if I'm a prospective new client that doesn't work in your practice and I don't see you all the time and I just tried to find you and I'm looking for you.   How many patients who are not looking for you are not finding you as well. So yeah, take us away, and I'm super curious, very intrigued by this. It's fascinating. And I'll also say, because AI is new, feel like people got like a reset slate. Like, hey, you can actually get back into the game if you haven't been into the game, if you just start playing now. If you don't, I agree with you. I do think that you will unfortunately get obliterated without trying if you don't get into the game now.   Dr. Len Tau (13:28) 100 % so and I couldn't agree with you more. So the best thing to do here is if you're listening to this, I want you to go to a Google search and I want you to type your practice name in. Okay, so that's the first thing to do. Right.   Kiera Dent (13:39) and not in your office. Don't do it in   your office. Go somewhere else. Like try it somewhere else.   Dr. Len Tau (13:44) Right, well, and 100%, that's another thing is that if you're gonna look up your ranking specifically, you do not wanna do that from your office location, okay? Because you're not gonna get real results. You also wanna go into incognito mode or private browsing mode on your phone or your computer if you're doing that to check ranking. But this is not specifically about ranking. This is more about how you appear online. So go to Google and type in your practice name. Not your name unless it's the name of the practice, but your business name, okay?   Kiera Dent (13:52) Yes.   Mm-hmm.   Dr. Len Tau (14:13) and it doesn't have to be what's registered with the state board. It's how you, when you answer the phone, what you say, okay? Pennsylvania Center for Dental Excellence was my practice name, okay? So you wanna look yourself up. So these are some of the ranking factors that Google looks at. Obviously one of them is your total number of reviews you have. Definitely a ranking factor, but the total number has not been as important as some other factors as well. So.   Kiera Dent (14:20) Mm-hmm.   Dr. Len Tau (14:40) Average number of reviews in the industry right now is about 350. It used to be like 100 was the golden number. Now 350 is the average in the industry. So are you average? Are you below average or are above average? Okay, that's something to look at. The second ranking factor, which is even more important is the velocity of reviews. So how many reviews, how often you're getting them. Okay, so if you're getting once every two weeks, not enough. If you're getting them once every week,   Kiera Dent (14:46) Yes.   Dr. Len Tau (15:10) Not enough. You don't need them every single day, but two or three every single week is ideal. Okay, because you think two or three every week gives you eight to 15 a month times 12 months is 100 reviews a year, which is a nice number. Okay, so you have to have that velocity. All right. Third ranking factor is the total score, your average number of stars. So   I would like you to be anywhere from 4.6 to five stars. Okay. I don't think you have to be only five stars. think there's a negativity related to that. If you're only five star reviews, but I also don't want you to below 4.5. Okay. ⁓ And if you're at 4.3, 4.2, or even 4.1, another better review or two, and you're to be in the threes. And that's really where you don't want to go. Cause you lose a huge percentage of patients who may come in if you're less than four stars. Okay. Another ranking factor.   is the primary category. So how do you know your primary category? If you look under your Google, your name, will say right where the stars is, will say, hopefully dentist in your town or dentist in your county or dentist in your city. Okay. So your primary category should be dentist because we're a dental practice. Okay. If you're an oral surgeon, you may want it to be oral and actual facial surgeon. If you're an endodontist, want it to say endodontist. You don't want it to say dentist if you're a specialist. Okay.   ⁓ That's a big ranking factor and I'll give you an example. I, ⁓ my wife had some plastic surgery over the last couple of years and we were referred to that doctor. So we didn't need to search for him. We were referred to him. went in, we liked him, we used his services. ⁓ And of course, being a plastic surgeon, I talked to him about reviews. He now uses BirdEye, but he had me speak in an event that he holds down here in Boca Raton.   And I talked about this exactly. And I asked everybody, cause it was a small group. What is your primary category? And he goes, he said to me, literally, he says, I'm listed as a nurse practitioner. He wasn't listed as a plastic surgeon. He was listed as a nurse practitioner. So his categories were all messed up. So when you actually typed in plastic surgeon near me, he never showed up because his category was wrong. So primary category is a very important ranking factor as well. Now you also have to make sure your secondary categories are also. ⁓   Kiera Dent (17:15) No.   Dr. Len Tau (17:35) ⁓ under ⁓ are there as well as under the proper categories. So secondary categories, if you're a dentist, dental clinic, teeth whitening services, denture care center, orthodontist, if you're doing aligners, if you're endo, you're doing root canals, you can have endodontist. If you do periodontist, can do periodontist. You want to make sure you have nine secondary categories. Okay, if you don't have them, you want to add them.   Now, how do you add them? It's very easy. You go to Google using ChatGPT or anything and say, how do I add secondary categories to my Google business listing? Okay. It will tell you exactly like a recipe how to do it. You need to add those secondary categories. All right. And if you want help doing it, you can always reach out to me. The last ranking factor, which is really important is making sure that the practices name, address, and phone number is consistent. Okay. So just to be clear, most   website companies do not do local SEO. They do website SEO, which is making sure the website is SEOed so the website ranks higher on the organic rankings. We're talking about getting the Google business page ranking higher, which the website companies are not focused on. So when it comes to the name, address and phone number, is it consistent? You have to be consistent. And this is a Google requirement.   It is not a patient thing. It's not a me thing or you thing. It's a Google requirement that this data is consistent. So the name is obviously important. So if you have the and or the ampersand, you may find things inconsistent. When it comes to the address, if you have, you know, South State Streets, Unit 510, you can have South or S, you can have Street or ST, and then you can have Suite, Unit, Number, or STE.   All these variations need to be consistent. So one of them has to be done and one and stuck with. And then if you are using a tracking number for whatever reason on your Google business listing, you may find your inconsistent there as well. So when you make everything consistent and you get a higher velocity of reviews, guess what happens over time? You rank higher on the maps. And when you rank higher on the maps, you get more visible for patients to find you. So that's where the secret sauce is. And   Not that this is a sales pitch about BirdEye, but that's exactly what BirdEye does. BirdEye does those. We check all those boxes for you. And then what ends up happening is a practices get more reviews. But more importantly, when they ask patients how they find them, they're going to see that they found them because of their ranking online and the reviews drove them to the practice. So that's how this whole thing plays a role in getting a practice more visible and credible.   Kiera Dent (20:06) Thank   Wow. So I was over here like taking a lot of notes, which I really loved. I love the number, the 350 at the average, the velocity, like three to five per week you were saying. It doesn't need to be an everyday, but I do agree like them consistently coming through the total score, the 4.6 to five primary category, secondary category, making sure we have nine. And then you were talking about like the practice name, phone number, all of that has to be consistent. So the addresses have to be the same. And that's going to help you rank higher.   Did I miss anything? Those are my notes, Len. And I'm just curious, like, did I catch them all? Because there was a lot of pieces to consider. And then I have some follow ups as well. So like, did I miss anything in that list?   Dr. Len Tau (21:02) No, I   think you got it all there.   Kiera Dent (21:06) Okay, so hopefully that was a good recap for everybody. If you were listening, I tried to like summarize everything he said, because I really feel that those are super valuable pieces to know. Now, Len, there's a couple of things that happen and I'm very curious of what you've seen. Maybe you know, maybe you don't know. It's just a riff for me genuinely curious over here. Does it impact for the business to respond to the reviews? Because I know there was like a big misnomer out there like for a while, like you have to respond to every single review that helps you rank higher. What's the   What's kind of the lay of the land right now responding to the reviews that come in?   Dr. Len Tau (21:39) So there's been a big push over the years to respond to reviews. And there's also been those naysayers who don't want you to respond to reviews. So I want to make this very clear. When you respond to a review and you acknowledge them as a patient, you are technically violating HIPAA. Okay. Now by the letter of the law, if you do that, you violated HIPAA and can be in trouble. Now in all the years I've been doing this, I've only seen one   Kiera Dent (21:49) Mm-hmm.   Dr. Len Tau (22:08) example of a positive review being responded to and the dentist got in trouble. Okay. So if someone writes a review for you and it's five stars and you say, thank you so much for your feedback. We were glad you had a great experience in our practice. Okay. You technically violated HIPAA there because you acknowledged that they came into the practice. I don't think you'll ever run into any problems with that. I don't, I've never seen any instance when a, when a practice has got into trouble. But again, by the letter of the law, it's a violation.   Here's where the person ran into a problem. Okay. So the review in question, the patient wrote, I'm so happy with my appearance after I went to so-and-so's dental office. I think they were in Texas. The dentist responded, we're so happy that you, thank you so much for your review. We're so happy that you loved our magic needles. Okay. So it, from what I understand is the patient had Botox or   dermal fillers placed and that's what they call their magic needles. So the patient wrote, wrote a letter to the practice saying, I didn't appreciate you letting the world know that I had Botox done and asked for the review response to be taken down, which the dentist immediately did. Took it down and apologized, but it really pissed the patient off and the patient sued the dentist and won. Okay. Because the dentist went out of their way to   Kiera Dent (23:08) Mm-hmm.   Right.   Dr. Len Tau (23:33) you know, release private information that wasn't supposed to be done. So in that case, you shouldn't be doing that. Okay. Now on the same note, I would be very careful responding.   Kiera Dent (23:37) Mm-hmm.   Dr. Len Tau (23:45) to a review that's left by a negative, a negative review that's written by a patient. I would be very careful responding publicly to that because it's very hard to respond without violating HIPAA. So a simple response like, we're sorry to hear about your experience. Please contact the office to discuss the concerns as we're unfortunately unable to comment due to HIPAA release privacy stuff. That's fine. But.   Again, I just not sure it's the best thing to do. So you have to be careful with negative reviews. What it doesn't do is we really haven't found any relationship between responding and ranking. Okay, so you have to, I always leave it up to the people to respond. I like using AI to respond as well, because I think it comes up with HIPAA compliant and really good responses. ⁓ But you have to decide what you want to do for your own practice.   Kiera Dent (24:16) Mm-hmm.   Interesting.   That's actually really helpful to know. ⁓ Okay, good feedback for people to ponder and decide what they want to do on. The second piece is   some people lose their Google My Business and they're not able to be found. ⁓ And I don't know if you have reasons why. I don't know if it's from like a name change or it's inconsistent. So like a lot of offices have a lot of reviews, but when you go to search them, they're hidden on Google My Business. Like it will show up on the person's side, but nobody externally can find it. Do you have any ideas of like what causes that or what offices can do if they're struggling with that?   Dr. Len Tau (25:11) So I want to clarify that what question you asked there. I'm sorry to ask a question when you asked the question was when you say that you're saying that when they search for their Google business listing, they can't find it or when someone is searching for the office, they're not visible on the maps.   Kiera Dent (25:15) Hey, that's okay.   So when they're searching, so if I just go into Google and I type in like my perfect smile, the website might link, but the Google My Business with all, and they might have like 150 Google reviews, like it might be, like they've got them all and the office can see it when they like log in as like, this is, you own this, but they've lost it and it's no longer visible publicly. Do you know what causes that or how they can get that back? It's okay if you don't, I'm just genuinely curious. Cause I know some offices struggle with this, especially with like name changes of practices.   going through different ownerships. ⁓ Some of them have told me it's like when I changed the name of my practice, it no longer showed up. Like we have all these reviews, but we're not showing up. Do you know what causes that or how practices can get back being visible?   Dr. Len Tau (26:02) Yep. Now that you   asked it that way, so that usually means that your Google business listing has been suspended. And if you can't find it on search, but you see it, means it's suspended in most cases. Name changes, address changes, other things you do can cause it to be suspended. There are, if you look up on use chat GPT, ⁓   and say, why is, why can your Google business page be suspended? There is a list of different reasons why it can get suspended. ⁓ if you're getting reviews the wrong way is a big one. So, like you should not be incentivizing for reviews. And I'm talking about incentivizing the patients. You shouldn't be getting reviews in your physical office space because there's IP address conflicts and location services on the patient's phone. So if you're doing that, not only will you can potentially lose reviews, but you can't get it suspended, but you can look on.   Kiera Dent (26:37) Mm-hmm.   Dr. Len Tau (26:55) on chat GPT or Google and just say, what are the reasons that your business page can be suspended? And they're there. So usually you have to ⁓ re-approve it or re-verify that page. And there's certain things you do. You'll have to take a video of yourself in front of the practice, showing the address, showing the name of the business on the door. So there's things you will have to do to get it over to Google. So they'll re-verify you. And then once it happens, there's a good chance they'll unsuspend the listing. But that happens for that reason.   Kiera Dent (27:24) Gotcha. Okay. That's super helpful because I know a few offices have struggled with that. So was just curious for that. All right. This has been so helpful to figure out rankings. It's been helpful to understand. ⁓ My last question as we wrap up today on reviews has been so helpful, Len, is how do offices go about like, what are your recommendations? Yes, bird eye, swell, podium. Like there's a lot of review in Weave. I do, I usually recommend using an external one outside of things. think that they like, if they're just, if that's what they do, they're going to be experts at it.   But how can offices ethically and appropriately, like obviously great patient experience, but how do they increase these Google reviews? What are some of the best tactics you've seen to help these offices out?   Dr. Len Tau (28:04) So being biased, I mean, I'm a true believer in BirdEye because we help with the reviews and the ranking part. ⁓ Swell, which is a great product. know the guys who swell really well. A lot of their doctors don't rank well because they don't focus on the listings part of it or the ranking part of it. ⁓ I'm not a fan of Wee from a review perspective because they swell BirdEye and Podium, make it very easy. Weave doesn't. It's just the way we do it with our three other products. ⁓   I always say this, you can get reviews any way you want. The most effective is gonna be use some software, simple as that. But it all starts with the practice and it all starts with, I like to create a reputation culture in the practice, which means you know that every time a patient comes in the practice, that they're going to be evaluating you and reviewing you potentially. And you've gotta be on your best behavior, you've gotta put a happy smile on your face, you gotta treat them like they're the...   Kiera Dent (28:40) Mm-hmm.   Dr. Len Tau (29:00) king of the world, okay? You gotta roll out the red carpet. And if you don't do that, they may write a bad review, okay? But if you don't create that reputation culture, I think it's gonna be hard to get the practice to really accelerate the reviews. So creating that reputation culture using great verbiage skills. I love calling it feedback, not a review. If you call it a review, it sounds like you're begging for it. ⁓ The feedback conversation is much more comfortable to have. So, you know, it's an interesting situation, but if you don't ask, you don't get.   So you've got to ask. I think if you ask and you combine it with a really good software, you'll get a really good number of reviews. If you don't ask, you don't get. It's that simple.   Kiera Dent (29:30) Mm-hmm.   Yeah.   ⁓ well, that was so great. I appreciate this so much. And it's fun to hear about how AI is helping. It's fun to hear about how you still have to be great on Google. So ⁓ I just appreciate you. I appreciate you being here. I appreciate the knowledge you shared. appreciate for offices. I hope they take action and Len any last thoughts, how people can connect with you if they want more help on this. know ⁓ like truly in my opinion, this is the simplest marketing. Everybody wants to like sexy magic pill of marketing. And I'm like, no, it's like really great experience. Ask for the reviews, ask for the feedback.   like rank so that way people can find you I've had offices that had like three four or five new patients and they're like I need this marketing I need all these things which I'm not here to say not to do it but I will say great reviews will boost you very quickly so Len any last thoughts you've got how people can connect with you because it's been truly just an incredible episode today   Dr. Len Tau (30:26) So ⁓ I'm around the country a lot. So you can always connect with me in person if I'm at some of these events. If you wanna come to Supercharge, you can connect me there. SuperchargeYourDentalPractice.com You can use the code RAVING to save $100 on registration. ⁓ We also have some scholarships available. So if you do wanna come, you can reach out to me personally. So ⁓ my cell phone's all over the internet. The easiest way, if you have any questions, you want advice, you want help, I'm the guy to reach out to. My phone number is 215.   Kiera Dent (30:40) Awesome.   Dr. Len Tau (30:55) 292-2100. And my best email is Len, L-E-N, at drlentau.com, which is D-R-L-E-N-T-A-U.com. And you can email me, you can text me, you can call me, tell me you heard about me here and you need some advice. I'm more than happy to offer it to you. I do it all the time. ⁓ I love when people reach out to me because they know I'm an expert. So I do it kind of as a favor to people. ⁓ But no, you reach out to me, I'm happy to give advice.   Kiera Dent (31:23) amazing. Len, thank you so much for being on the podcast. I'm super excited for Supercharge 2025 and especially 2026. So everybody snag that. And truly, I hope you take action from today's podcast. This is easy ways for you to boost your marketing, be found and seen online. And Len, thank you for joining me today. I truly, truly appreciate you.   Dr. Len Tau (31:41) Thank you for having me, Kiera, I appreciate it.   Kiera Dent (31:43) Of course. And for all of you listening, thank you for listening and I'll catch you next time on the Dental A Team Podcast.