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The Net Promoter System Podcast – Customer Experience Insights from Loyalty Leaders
Episode 251: In 2018, Dell set out to do something big: turn customer feedback into a system that could not only provide insights, but help set priorities and run the business. They had the data. They had the intent. But they made a compromise that many organizations settle on: Rather than enforce one unified approach to customer feedback, they allowed each team to build its own. While this helped with initial adoption and change management, it also led to fragmentation—multiple tools, different methods, no shared truth. And it got worse over time. Real progress ultimately would require centralizing what had become scattered. When Dell's Marc Stein appeared on this podcast in 2018 (episode 129), the company had just completed its EMC merger and launched a chief customer office. The ambition: one integrated Net Promoter System to tie sentiment to economics and put the customer at the center of every decision. But good intentions ran into a harsh reality: Every function was listening to customers, but no one was hearing the same thing. In this episode, Mike Valanzola, Dell's Senior Director of Voice of Customer and NPS Operations, picks up the story. He explains how misaligned tools, siloed ownership, and governance gaps made customer feedback hard to act on. His team didn't want to tear down what existed. Instead, they brought it together. Through consolidation, centralization, shared standards, and stronger governance, they transformed scattered signals into an enterprise-wide system of action. The turning point came with the Customer Experience Roadmap and Accreditation. The CXRA gave Dell a framework to drive internal accountability and rebuild trust in the system. As Mike describes, cross-functional teams now meet weekly to act on shared signals. Tomorrow's goal? Make every employee a promoter and make every signal actionable. Guest: Mike Valanzola, Senior Director, Voice of Customer and NPS Operations, Dell Technologies Host: Rob Markey, Partner, Bain & Company Give us feedback: Customer Confidential Podcast Feedback Send us a note: Contact Rob Time-Stamped Topics 00:01 - Marc Stein's 2018 ambition: a unified CX system 03:50 - Why integration faltered: fragmentation, politics, data overload 06:20 - Mike's mission: centralize tools, enforce governance 10:00 - Transforming custom systems to create shared accountability 13:30 - Early delivery surprises and sentiment gaps 17:10 - Predictive models and operational fixes 21:00 - How Dell built trust in the new NPS engine 27:45 - Weekly action meetings: turning listening into doing 35:30 - Why CXRA certification mattered, internally and externally 40:00 - Reflections on past company decisions Notable Quotes “ We have a robust partner community that allows us to expand our scale in terms of the customers that we can touch. Each and every one of those folks has some things that are important for us to hear.” [8:00] ”We do—and did—as a company, listen regularly, but we didn't always hear. The reason for that came down to every function across the company, ultimately doing their own listening programs, using their own application, governing how they listened, controlling what they got back, and not sharing it.” [18:00] ”We had been really in a run-the-business function, really focused on NPS management, really focused on owning that measurement for the company. And now, I was proposing a large-scale, end-to-end corporate transformation that was going to require my own team to think about how we operate, and effectively operate differently.” [28:00] Additional Resources Hear our 2018 podcast with Marc Stein on Dell's original CX ambition, Bringing Net Promoter to Scale Learn more about Bain's MyCX Roadmap & Accreditation
Watch the video interview on YouTube: https://youtu.be/TMVqWfaddG8Shopify store owners: what if one simple question could improve your ad spend, creative, and segmentation?In this episode of The Unofficial Shopify Podcast, Matt Bahr, founder of Fairing, unpacks what 20 million post-purchase surveys taught him about attribution—and why most brands still get it wrong. Learn how to track what really works, identify new channels like AppLovin and CTV, and use surveys to improve more than just marketing.In this episode, you'll learn:Why last-click attribution is broken—and what to use insteadThe one survey question every brand should askHow Fairing's data reveals the rise of AppLovin and CTVWhat zero-party data can do for your segmentation and CROHow top brands like Bombas and Thrive use surveys to drive actionSponsors:ZipifyCleverificViralsweepResources mentioned:FairingShopify App ListingLLM BenchmarksMatt Bahr on LinkedInWork with Kurt:ApplyClient ResultsJoin the Newsletter
Is “surprise and delight” really the secret to customer loyalty, or is reliability your real superpower? In this episode, we challenge one of CX's biggest myths: that delight always wins.Many brands, especially in B2B, utilities, or financial services, build trust not through flashy moments but through consistent, dependable service. We explore how neglected touchpoints, like billing or scheduling, can become powerful moments of emotional connection when approached with a bit of personality and care.You'll also learn how to build an “emotional bank account” that pays off during service hiccups, and why small, intentional improvements can be more impactful than chasing viral wow moments. Think TSA's surprisingly fun social media presence as inspiration.Tune in to rethink what really drives customer trust—and how your brand can strike the right balance between consistency and creativity.Resources Mentioned:Experience Investigators Website -- https://experienceinvestigators.comWhat Are Micromoments & Why Are They So Important? -- https://experienceinvestigators.com/customer-journey-maps/tedx-jeannie-walters/Download the free CX Mission Statement Workbook -- https://bit.ly/cx-mission-workbookWant to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie on LinkedIn! www.linkedin.com/in/jeanniewalters/)
Listen to business coach Jeff Carmon outline what commercial cleaning companies should do with customer feedback.
When you think of huge advances in digital dentistry, a lot of companies and names come up. But there are two that are really making a huge impact on how we get things done and they continue to do it with the passion of the lab industry supporting it. First up is Björn Zäuner. Björn grew up in a dental family and wanted nothing to do with teeth. We've all heard this story, right? It wasn't long before Björn had a milling center and even an ortho lab. But he noticed that miss mounted cases were a problem and a main cause to most of his remakes. So he developed Bite-Finder to use AI to find the true bite and not the one "captured" with a blue bite or iOS scanner. He talks all about what it is, how it works, how to integrate it, and how you can try it for FREE for 2 weeks. Then we meet the CEO and co-creator of exocad, Tillmann Steinbrecher. We have talked to literally hundreds of people on this podcast that all sing praises for the "purple program" and this time we get to hear the origin story. Tillmann talks about how is started as a research project where he and his partner saw potential for so much more. From walking around IDS 15 years ago with a laptop with a early version to being one of the leaders in dental design, Tillmann in his team has really changed the way labs stay ahead of the every changing workflow. He talks about the early versions, where the name and purple come from, how it's important to stay an open platform, and the importance of user feedback to keep getting better. Take it from Jennifer Ferguson from Ivoclar. If you have a PM7 (https://www.ivoclar.com/en_us/products/digital-equipment/programill-pm7) or are thinking about getting a PM7 (Take it from Barb, you should), Ivoclar had launched the "Ivoclar Block Module" that can speed up milling emax (https://www.ivoclar.com/en_us/products/digital-processes/ips-e.max-cad) by 45%!! The best part is that you can try it for FREE for 90 days. All you have to do is send them a message on Instagram at Ivoclar.na (https://www.instagram.com/ivoclar.na/) or send a email to jennifer.ferguson@ivoclar.com. Now go mill emax faster! Special Guests: Björn Zäuner and Tillmann Steinbrecher.
Handling Bad Reviews, Firing Clients, and Knowing Your Real Profit In this episode, Chris and Kevin break down real questions from our Facebook group, and this one hits home: How do you handle negative reviews without hurting your business? They share: ✅ How to respond to bad reviews with confidence and professionalism ✅ What private equity really looks at when you go to sell your business ✅ Why showing $0 profit after $100k/month might raise red flags ✅ How to identify (and fire) problem clients the right way ✅ Tips for students looking to break into blue collar industries ✅ How to ask better questions that get real answers. This is real talk from real operators who've been through it, from reviews to revenue, we're giving you the playbook. Check out https://bluecollarmillionaire.net Learn more about Board Room Elite and how to connect with our community.
In this episode of ELI, we sit down with Pranav, the founder and CEO of The Hosteller, India's largest self-operated backpacker hostel chain! Discover the journey of building a brand new hospitality concept in India, the key differences between hotels and hostels, and how The Hosteller caters to the adventurous spirit of young Indian travelers. Pranav shares his insights on overcoming initial challenges, navigating the COVID pandemic, fostering a strong community, leveraging social media for growth, and the importance of persistence in entrepreneurship. Tune in to learn about the booming backpacker culture in India!Chapters:0:00 Intro to Pranav & The Hosteller0:45 Understanding the Hostel Concept vs. Hotels1:29 The Hosteller's Target Audience and Their Needs2:10 Identifying the Gap in India's Budget Hospitality Market3:21 The Early Days: Educating the Indian Traveler4:04 Pranav's Journey to Entrepreneurship and the Love for Travel5:18 Discovering the Backpacker Hostel Concept in Europe6:27 Starting The Hosteller: Overcoming Initial Challenges8:21 Bootstrapping and Early Growth: Jaipur, Delhi, Manali9:08 Educating the Market About Backpacker Hostels10:11 The "Sticky" Nature of the Hostel Experience11:13 The Rapid Growth of the Backpacker Hostel Category in India12:04 Customer Acquisition Strategies: Website and OTAs12:57 The Importance of Social Media and Content Creation14:40 Addressing Safety and Security Concerns in Hostels15:57 Positioning Towards Travelers Who Understand the Culture17:00 Peer-to-Peer Watching and Female-Only Dorms18:33 Safety Record and Measures Taken19:45 Navigating the COVID Pandemic: Challenges and Opportunities21:39 The Lean Hospitality Model and Flexibility During Crisis22:24 Bold Moves During COVID: Expanding The Hosteller23:06 Building a Community Experience in Hostels24:20 Tapping into Accommodation, F&B, Transportation, and Activities24:59 Free Tours, Events, and Activities to Connect Travelers26:12 The Hosteller's Web App for Community Interaction26:44 Insights from User Analytics: Solo Female Travelers and Community Engagement28:20 The Trend of Smart Stays and Automation29:46 The Role of Customer Feedback and Negative Reviews in Improvement32:07 Defining the Entrepreneurial Journey: The Importance of Persistence33:33 Final Thoughts and Thank You
Send us a textHow do you lead 950 engineers and still make time for mechanical watches, family, and learning? In this thoughtful and energizing episode from IT Nation Secure 2025, Joey Pinz interviews David Raissipour, Chief Technology & Product Officer at ConnectWise.
"I can't tell you how many times I'm on LinkedIn, see an AEC tech company post something, click their profile, and have NO IDEA what they do."That's Kevin Ferguson speaking - and if a product marketing expert in our industry can't figure out what these companies do, what chance do customers have?In today's episode of Bricks & Bytes, we had Kevin and we got to learn about why most AEC startups are failing at basic messaging, the real difference between hype and reality in construction tech, and how to actually position products that sell... and many more!Tune in to find out about:✅ Why 2,000+ AEC tech companies can't explain what they do ✅ The one thing that kills more startups than bad products ✅ How to break through the noise in a relationship-driven industry✅ Why your website is actually your biggest sales toolThis episode will change how you think about marketing in construction tech.Listen now on Spotify and let us know what resonates with you.------------Chapters00:00 Intro01:47 Introduction to AEC Marketing and Kevin Ferguson06:58 The Importance of Clear Messaging in AEC Tech11:38 Niche Marketing in AEC Technology16:52 Identifying Target Personas in AEC Tech21:51 The Role of Customer Feedback in Messaging26:49 Balancing Product Quality and Marketing31:43 Effective Product Positioning Strategies36:56 The Importance of Clarity in Messaging38:07 Choosing the Right Medium for Communication39:36 Building Trust in Relationships40:36 Leveraging Owned Channels for Marketing42:36 Breaking Down Complexity in Product Messaging45:46 Evolving Messaging with Product Development47:01 Strategies for Successful Product Launches54:31 Post-Launch Evaluation and Metrics1:02:00 Lessons from Microsoft for Product Marketing
Dave delves into health influencer Brian Johnson's Blueprint brand to see how well this entrepreneur turned influencer business is performing on Amazon. We take a look at their revenue numbers, their quality control issues and overall brand strategy to see if influencer-led brands are actually killing it on Amazon or not. Get mystery shopped for your brand and 2 competitors of your choice FOR FREE! Stord will provide a detailed report that outlines the specific areas you are out performing your competitors and where your competitors are outperforming you. Learn how your consumers truly experience your brand today! The Big Takeaway Brian Johnson's brand generated an annual revenue of approximately $4.5 million. Quality control issues have affected customer satisfaction according to recent reviews. Their average review rating for their top product is declining due to quality control issues. Pricing on Amazon is significantly lower than on the brand's website. Brian Johnson hasn't really been pushing the brands' presence in his socials. Blueprint's performance is not as impressive as their competitors. Timestamps 00:00 - Introduction to Brian Johnson and Blueprint 03:03 - Blueprint's Performance on Amazon 05:45 - Revenue Analysis and Keyword Analysis 08:58 - Quality Control Issues and Customer Feedback 11:48 - Brand Strategy and Pricing Dynamics 15:06 - Conclusion: The Future of Blueprint As always, if you have any questions or anything that you need help with, leave a comment down below if you're interested. Don't forget to leave us a review on iTunes if you enjoy our content. Thanks for listening! Until next time, happy selling!
Ever notice how most spray cleaners and detergents seem to be marketed straight out of the 1950s... and almost always to moms? Entrepreneur Sean Busch is on a mission to flip the script. Sean is a dad of two kids who LOVE to make messes, and he's the founder of Dad Mode, a new line of high-performance cleaning products designed specifically for dads. Sean joins us to talk about why it's important that dads meaningfully contribute to housekeeping, what “choreplay” means (and how it might just be the secret to more balance), and the potential risks and rewards of selling gendered products. Several of Adam's favorite recent episodes:Navigating Miscarriage and Grief as a Dad (Kelly Jean-Philippe)What Will Our Kids Be Saying About Us? (Pete Holmes)Dismantling Birth Care Stereotypes (Teddy the Doula)LINKSDad Mode (official)Dad Mode (Amazon)Dad Mode (Facebook)Dad Mode (Instagram)Dad Mode (TikTok)Dad Mode (YouTube)Caspar BabypantsSpencer AlbeeModern Dadhood (website)AdamFlaherty.tvStuffed Animal (Marc's kids' music)MD (Instagram)MD (Facebook)MD (YouTube)MD (TikTok) #moderndadhood #fatherhood #parenthood #parenting #parentingpodcast #dadding #dadpodcast
In the latest episode of Founded & Funded, Madrona Partner Vivek Ramaswami sits down with Harley Sugarman, founder and CEO of Anagram, to unpack how one pivot, a flood of cold outreach, and relentless focus on behavior change transformed a niche tool into an enterprise platform serving companies like Disney and Pfizer. From landing enterprise logos off of nothing but wireframes, to outmaneuvering the 800-lb gorilla in a legacy industry — Harley's tactics are a masterclass for any founder trying to stand out in a crowded market. Transcript: https://www.madrona.com/how-anagram-landed-disney-with-cold-outbound-security-awareness-training Chapters: (00:00) Introduction (01:53) Harley Sugarman's Background and Journey (03:24) Founding Anagram (04:21) Initial Vision and Pivot (05:50) Challenges and Market Realities (06:54) Customer Feedback and New Direction (09:25) Executing a Startup Pivot (11:31) Cold Outreach Success (14:20) Security Awareness Training that works (18:52) Competing in a Crowded Market (24:48) Enterprise Sales Strategy (27:04) Fundraising Journey (28:54) Choosing the Right Investors (33:32) Advice for Founders (36:33) Future of Security Training
Sara Olsher started Mighty + Bright as a handmade calendar to help her toddler cope with divorce. A decade (and one breast cancer diagnosis) later, it's a full-time Shopify business helping kids, adults, and neurodivergent folks navigate tough life stuff with visual structure. In this episode, Sara shares how she bootstrapped the brand, embraced customer feedback, and scaled with purpose—not just ad spend.You'll learn:How personal chaos sparked a viral product lineWhy bootstrapping kept her business healthy and profitableThe power of customer-led product developmentHow one TikTok collab outsold her entire kids' lineSponsorsZipify – Build high-converting sales funnelsCleverific – Smart order editing for ShopifyAddress Validator – Reduce delivery address errors & costsLinks and Resources:Sara OlsherMighty + BrightApps, Tools, & ServicesStoreHero – Profit-focused ad tracking and analyticsOctane AI – Shop quizzes for ShopifySensible Forecasting – Inventory planningBundles.app – Inventory syncing for Shopify bundlesiPaKey – Packing and fulfillment scanner toolWork with Kurt:→ Grow your Shopify store→ See client success stories→ Join Kurt's newsletter
Jason Zigelbaum, founder of Zigpoll, joins Will Laurenson to discuss how on-site surveys have become a core growth lever for e-commerce and SaaS brands. Jason shares the journey of Zigpoll, how it's used for attribution, segmentation, and CRO, and why post-purchase surveys are more than just a feedback form. They explore real-world use cases, including file uploads, homepage redirects, and advanced integrations with Shopify and Klaviyo. Jason also reflects on the future of AI in automating personalised experiences. This episode is packed with practical strategies for leveraging first-party data and making every survey response count.
In this episode of Crazy Wisdom, I, Stewart Alsop, speak with Andrew Einhorn, CEO and founder of Level Fields, a platform using AI to help people navigate financial markets through the lens of repeatable, data-driven events. We explore how structured patterns in market news—like CEO departures or earnings surprises—can inform trading strategies, how Level Fields filters noise from financial data, and the emotional nuance of user experience design in fintech. Andrew also shares insights on knowledge graphs, machine learning in finance, and the evolving role of narrative in markets. Stock tips from Level Fields are available on their YouTube channel at Level Fields AI and their website levelfields.ai.Check out this GPT we trained on the conversationTimestamps00:00 – Andrew introduces Level Fields and explains how it identifies event-driven stock movements using AI.05:00 – Discussion of LLMs vs. custom models, and how Level Fields prioritized financial specificity over general AI.10:00 – Stewart asks about ontologies and knowledge graphs; Andrew describes early experiences building rule-based systems.15:00 – They explore the founder's role in translating problems, UX challenges, and how user expectations shape product design.20:00 – Insight into feedback collection, including a unique refund policy aimed at improving user understanding.25:00 – Andrew breaks down the complexities of user segmentation, churn, and adapting the product for different investor types.30:00 – A look into event types in the market, especially crypto-related announcements and their impact on equities.35:00 – Philosophical turn on narrative vs. fundamentals in finance; how news and groupthink drive large-scale moves.40:00 – Reflection on crypto parallels to dot-com era, and the long-term potential of blockchain infrastructure.45:00 – Deep dive into machine persuasion, LLM training risks, and the influence of opinionated data in financial AI.50:00 – Final thoughts on momentum algos, market manipulation, and the need for transparent, structured data.Key InsightsEvent-Based Investing as Market Forecasting: Andrew Einhorn describes Level Fields as a system for interpreting the market's weather—detecting recurring events like CEO departures or earnings beats to predict price movements. This approach reframes volatility as something intelligible, giving investors a clearer sense of timing and direction.Building Custom AI for Finance: Rejecting generic large language models, Einhorn's team developed proprietary AI trained exclusively on financial documents. By narrowing the scope, they increased precision and reduced noise, enabling the platform to focus only on events that truly impact share price behavior.Teaching Through Signals, Not Just Showing: Stewart Alsop notes how Level Fields does more than surface opportunities—it educates. By linking cause and effect in financial movements, the platform helps users build intuition, transforming confusion into understanding through repeated exposure to clear, data-backed patterns.User Expectation vs. Product Vision: Initially, Level Fields emphasized an event-centric UX, but users sought more familiar tools like ticker searches and watchlists. This tension revealed that even innovative technologies must accommodate habitual user flows before inviting them into new ways of thinking.Friction as a Path to Clarity: To elicit meaningful feedback, Level Fields implemented a refund policy that required users to explain what didn't work. The result wasn't just better UX insights—it also surfaced emotional blockages around investing and design, sharpening the team's understanding of what users truly needed.Narrative as a Volatile Market Force: Einhorn points out that groupthink in finance stems from shared academic training, creating reflexive investment patterns tied to economic narratives. These surface-level cycles obscure the deeper, steadier signals that Level Fields seeks to highlight through its data model.AI's Risk of Amplifying Noise: Alsop and Einhorn explore the darker corners of machine persuasion and LLM-generated content. Since models are trained on public data, including biased and speculative sources, they risk reinforcing distortions. In response, Level Fields emphasizes curated, high-integrity inputs grounded in financial fact.
On this episode of Getting to Aha!, host Darshan Mehta speaks with Don Polite, Chief Marketing Officer at SKYGEN USA, about the power of customer insights, data, and collaboration in shaping successful marketing strategies. With over 20 years of experience across healthcare, entertainment, and corporate sectors, Don shares how to build effective voice-of-customer programs, drive cross-functional alignment, and turn marketing into a profit center. He introduces his “60-40 Framework” for balancing data with human insight and discusses how to combat survey fatigue, leverage AI responsibly, and secure buy-in from finance and leadership.
This week on the Oakley Podcast, host Jeremy Kellett chats with Jason Webb & Bradley Simpson, Operations Managers at Oakley Trucking. During the conversation, the group provides an insider's view of managing bulk freight across pneumatic and end dump divisions. They discuss the challenges of coordinating over 900 owner operators, emphasizing the critical importance of communication, customer service, and building strong relationships. With over 1,000 customers and opportunities for growth, the podcast highlights how Oakley's success stems from reliable drivers, strategic operations, and a commitment to solving problems quickly. The conversation also reveals the complex world of trucking, where technology, customer expectations, and operational efficiency intersect to create a thriving business. Don't miss this episode!Key topics in today's conversation include:Previewing Today's Episode (0:12)Role of Operations Managers and Dispatchers (4:04)Current State of Freight: End Dumps and Pneumatics (7:14)Challenges: Capacity and Missed Opportunities (10:00)Customer Base and Untapped Potential (12:54)Communication: The Key Challenge (15:06)Booking Loads: Then vs. Now (17:23)Building Customer Relationships (20:13)Oakley's Competitive Edge (22:12)Customer Feedback and Owner-Operator Excellence (25:09)Importance of Customer Service and Owner-Operator Standards (30:04)Behind-the-Scenes Operations and Trust (33:33)Looking to the Future (37:18)Final Thoughts and Takeaways (39:23)Oakley Trucking is a family-owned and operated trucking company headquartered in North Little Rock, Arkansas. For more information, check out our show website: podcast.bruceoakley.com.
DISCLAIMER: The information in this presentation is provided as education only, with the understanding that neither the presenter nor ENNIS Legacy Partners is engaged to render legal, accounting, or other professional services. If you require legal advice or other expert assistance, you should seek the services of a competent professional. Neither the presenter nor ENNIS Legacy Partners shall have any legal liability or responsibility to any person or entity with respect to any loss or damage caused, or alleged to be caused, directly or indirectly, by the information contained in this presentation.============================================“We want you to help you build a business that is sellable and exit successfully on your own terms and conditions.” - Pat Ennis============================================
Today we're joined by Dylan Ander, founder of heatmap.com, to talk attribution, LTV, CAC, creative testing, and what actually moves the needle in media buying performance.We unpack why conversion rate alone isn't the best indicator of success and what to look at instead, from holdout testing and CAC payback windows to 60-day LTV. Dylan shares his approach to attribution when platform data (especially from Meta) falls short, and how to build creative testing frameworks that truly help scale spend.We also dive into the nuances of media buying across channels, how to interpret noisy performance data, and the signals that actually matter. Dylan breaks down how to use on-site surveys to gather clearer attribution insights - what to ask, how to ask it, and how to use the data. Plus, we get into pricing strategy: why many brands hesitate to raise prices, and how pricing impacts both conversion and LTV.Finally, Dylan walks through an audit of Cody's website using heatmap and revenue data, offering tactical, high-leverage feedback on what's working, what's not, and what to test next.If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv600:00 Meta Summit Takeaways02:47 AI in Marketing Strategies06:08 Introduction to Dylan Ender09:04 Core Web Analytics Insights11:55 Customer Feedback and CRO15:13 The Importance of AOV and Conversion Rate17:58 Revenue Per Session vs. Conversion Rate20:50 Price Testing Strategies39:41 Revenue Testing and Feedback42:08 The Importance of Price Testing43:36 Challenges in SaaS Pricing44:57 Understanding Heat Maps and Analytics52:58 Live Testing vs. Split Testing56:20 The Role of Customer Feedback in Marketing01:01:12 Understanding Funnel Metrics01:08:53 Optimizing Navigation for Better User ExperienceEpisodes discussed in the show:Episode 1 - A Deep Dive into Attribution and Measurement Episode 27 - How We Set Goals, Attribution Limitations and KPIs for Growth? Powered by:Motion.https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-readshttps://motionapp.com/creative-trendsPrescient AI.https://www.prescientai.com/operatorsRichpanel.https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdescAftersell.https://www.aftersell.com/operatorsRivo.https://www.rivo.io/operatorsSubscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9Subscribe to the Finance Operators Podcast here: https://www.youtube.com/@FinanceOperatorsFOPSSign up to the 9 Operators newsletter here: https://9operators.com/
Customer experience failures often illuminate the path to real transformation. In this episode, we explore how common CX missteps—from disconnected tools and siloed teams to unused customer data—can undermine trust and stall growth.The pandemic exposed just how fragile customer loyalty can be. Brands like Peloton had to pivot quickly as expectations shifted overnight, revealing the importance of clear communication and leadership.True CX success begins with executive alignment, a defined mission, and a strategy that ties customer insights to business outcomes. Empower your teams to challenge assumptions and stay attuned to what matters now—not yesterday.Ready to transform your approach to customer experience? Take our quick assessment at cxicompass.com to discover your organization's strengths and opportunities. Share this episode with colleagues who are passionate about customer-centricity, and join us in turning experience insights into strategic action.Resources Mentioned:Take the CXI Compass™ assessment -- http://cxicompass.comExperience Investigators Website -- https://experienceinvestigators.comWant to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie on LinkedIn! www.linkedin.com/in/jeanniewalters/)
In this conversation, David Jacobowitz, founder of Nebula Snacks, shares his journey from a childhood filled with sweets to creating a line of luxurious, sugar-free chocolate bites. He discusses the challenges of managing his health, the experimentation process behind developing his products, and the ways in which customer feedback helps shape his brand and product line. David emphasizes the importance of taste in healthy snacks and the benefits of using natural sweeteners that do not spike blood sugar, making his products suitable for those with dietary restrictions. He shares valuable lessons learned from his digital marketing background, emphasizes the significance of maintaining healthy profit margins while growing a CPG company, and the importance of maintaining personal involvement in all aspects of the business. David wraps up by advocating for a positive relationship with food, because food is meant to be enjoyed, not feared.Takeaways:David's childhood nickname was 'the vacuum' due to his insatiable appetite.He faced obesity and potential diabetes at a young age, leading to a long phase of fad dieting.During COVID, he began experimenting with making his own sugar-free chocolate to get his sweet snacking under control.David aimed to create a product that didn't compromise on taste while being healthier.He used monk fruit and allulose as sweeteners to avoid the aftertaste common in other sugar-free products.The development of his chocolate took years of experimentation and customer feedback.He initially launched with full-size chocolate bars before transitioning to smaller filled cups.Mint chocolate became a top seller despite David's original dislike for that flavor.Customer feedback played a crucial role in flavor development and product offerings.David's products are designed to not spike blood sugar, making them suitable for most diabetics, though different individuals have unique blood sugar responses.Manufacturing challenges can be significant for startups.Protecting profit margins is essential to sustain a business.Pricing should be based on actual costs, not market feelings.Food should be enjoyed, not feared.Transparency in food ingredients is increasingly important.Sound Bites:“The doctor said I was obese, at 10 years old, and I was heading towards diabetes.""I own a Zero sugar chocolate company, but I do still have some sugar.”"You can have a better-for-you product, but if it doesn't taste good, you're solving nobody's issue. Taste matters"“I can't give a hundred percent guarantee that it won't spike your blood sugar because everybody's blood sugar is unique.”“At the end of the day you gotta listen to the customer. They're requesting flavors, they're requesting products, those are the ones I'm gonna be launching.”“Until you reach a certain point, do everything yourself. It's gonna suck, but you will become far more appreciative, learn the ins and outs a lot quicker, and be able to establish firm relationships with your customers."“Protect your margin because once you actually hit scale, particularly in retail, you're going to need it.""Don't price based on feeling and market comps alone. Know your numbers.”"Snacking is my superpower.""Food is meant to be enjoyed, not feared.""The consumer's wisening up, and that's what we're really all about.”Links:David Jacobowitz on LinkedIn - https://www.linkedin.com/in/davidjacobowitz/Nebula Snacks - https://nebulasnacks.com/Nebula Snacks on LinkedIn - https://www.linkedin.com/company/nebula-snacks/Nebula Snacks on Facebook - https://www.facebook.com/nebulasnacksNebula Snacks on Instagram - https://www.instagram.com/nebulasnacksNebula Snacks on X - https://x.com/nebulasnacksNebula Snacks on TikTok - https://www.tiktok.com/@nebulasnacks…Brands for a Better World Episode Archive - http://brandsforabetterworld.com/Brands for a Better World on LinkedIn - https://www.linkedin.com/company/brand-for-a-better-world/Modern Species - https://modernspecies.com/Modern Species on LinkedIn - https://www.linkedin.com/company/modern-species/Gage Mitchell on LinkedIn - https://www.linkedin.com/in/gagemitchell/…Print Magazine Design Podcasts - https://www.printmag.com/categories/printcast/…Heritage Radio Network - https://heritageradionetwork.org/Heritage Radio Network on LinkedIn - https://www.linkedin.com/company/heritage-radio-network/posts/Heritage Radio Network on Facebook - https://www.facebook.com/HeritageRadioNetworkHeritage Radio Network on X - https://x.com/Heritage_RadioHeritage Radio Network on Instagram - https://www.instagram.com/heritage_radio/Heritage Radio Network on Youtube - https://www.youtube.com/@heritage_radioChapters:03:00 - The Sweet Beginnings: David's Journey with Sweets05:39 - From Fad Diets to Sustainable Solutions07:59 - Crafting the Perfect Sugar-Free Chocolate12:00 - Experimentation and Flavor Development18:44 - Customer Feedback and Flavor Evolution24:23 - Understanding Blood Sugar and Health Benefits34:28 - Understanding Blood Sugar and Snacking35:41 - Customer-Centric Product Development37:12 - The Challenges of Manufacturing40:19 - Lessons from Digital Marketing Experience42:37 - Key Lessons from Three and a Half Years45:54 - Advice from CPG Leaders53:37 - Personal Snacking Preferences57:53 - A Better World Through Food01:03:37 - Closing Thoughts and Future Aspirations
Send us a textCustomer feedback isn't just a nice-to-have—it's the heartbeat of effective product development. This episode dives deep into why responding to user insights should be your top priority for business growth and product improvement.Ever wondered what separates good products from truly great ones? The answer lies not in flashy features dreamed up in boardrooms, but in listening closely to the people who use your product daily. I share a compelling real-world example where our team at Keywords People Use turned around a new feature in less than 24 hours based on feedback from Carlos, one of our valued customers. His simple request revealed a use case we hadn't fully considered, despite being experts in our own product.The power of this approach can't be overstated. When users encounter friction points that prevent them from getting maximum value, they're revealing gold mines of opportunity. As I explain in this episode, even small tweaks based on customer insights can deliver enormous value. The "Download Uniques" feature we created solved not just Carlos's problem, but likely improved the experience for countless other users who hadn't voiced the same challenge.What makes customer feedback so potent is that it comes from people who have already demonstrated they value your product enough to pay for it. These aren't theoretical use cases—they're real problems experienced by real users trying to achieve real goals. By prioritizing these insights above internal feature ideas, you build a product that truly serves your market's needs rather than your assumptions about those needs.Ready to transform how you think about product development? Listen now to discover how to create multiple feedback channels for your users, how to evaluate which requests to prioritize, and why speed matters when implementing customer suggestions. Your users are your best product managers—are you listening to them?Book a free demo at keywordspeopleuse.com/demo to see how our tools can help you find and answer the questions your audience is actually asking online.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/
Are you keeping pace with what your customers really expect? Customer behaviors—where they abandon journeys, which tools they use, and how they move between channels—reveal critical, unspoken expectations. Your competition isn't just your industry; it's every standout experience your customers have elsewhere.AI holds powerful potential—but not as just a cost-saver. When applied strategically, it becomes an experience amplifier, enabling personalization, speed, and emotionally intelligent interactions at scale.Modern customers build their own journeys across brands, platforms, and touchpoints. To stay relevant, CX leaders must respond with modular strategies, real-time responsiveness, and a bold, values-driven identity. The next generation of customers is already telling us: loyalty is earned through alignment, not just convenience.Curious about where to start? Visit CXIMembership.com for on-demand resources, live events and a community of professionals tackling these same challenges. The future of CX demands we become true experience investigators – approaching our work with both strategic discipline and genuine curiosity about what tomorrow's customers will expect.Resources Mentioned:Experience Investigators -- https://experienceinvestigators.comLearn more about CXI Membership™ and apply -- http://CXIMembership.comWant to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie on LinkedIn! www.linkedin.com/in/jeanniewalters/)
Imagine transitioning from the fast-paced world of investment banking to pioneering a clean cannabis brand. That's exactly what Dayj Pilla did, and her journey is nothing short of inspiring. In our latest episode of the Business Legacy Podcast, Dayj invites us into her world, sharing how her formative years at the University of Virginia and a pivotal internship at JP Morgan during the 2008 financial crisis shaped her career path. Despite her success in finance, Dayj felt the entrepreneurial pull, driven by her father's small business influence and her own desire for a more meaningful pursuit. Her story is a testament to resilience and the courage to follow one's passion into uncharted territories. Listeners will gain insights into the world of clean cannabis as Dayj discusses her experiences in identifying harmful industry practices and the innovative steps her brand, TribeTokes, has taken to ensure transparency and product safety. Dayj shares how focusing on quality and customer education has not only set her brand apart but also built a loyal community of informed consumers. She candidly addresses the challenges of being a trailblazer in a burgeoning market, from product development to navigating regulatory landscapes, all while maintaining a commitment to ethical practices and consumer well-being. Beyond business, Dayj opens up about the balancing act between entrepreneurship and family life. She reflects on how her career shifts have impacted her family dynamics and the conscious effort required to be present with her children. Dayj's journey reveals the intricacies of such a balance, where personal and professional worlds intersect. This episode is filled with wisdom, authenticity, and a powerful narrative of creating a lasting legacy in the cannabis industry, leaving listeners inspired by Dayj's dedication and vision. Timestamps 00:00:00 - Introduction and Welcome to Business Legacy Podcast 00:00:30 - Dayj Pilla's Early Life and Academic Years at the University of Virginia 00:01:45 - Experience as an Investment Banker during the 2008 Financial Crisis 00:03:15 - Transition to Entrepreneurship and Real-Life MBA Experience 00:05:14 - Navigating the Clean Cannabis Market and Starting TribeTokes 00:06:45 - Importance of Transparency and Quality in Cannabis Products 00:09:42 - Challenges and Rewards of Entrepreneurship in the Cannabis Industry 00:11:10 - Customer Feedback and Its Role in Product Development 00:12:30 - Expanding into New Markets: New York and New Jersey Prospects 00:14:41 - Balancing Business and Family Life 00:16:00 - Insights on Being Present with Family and Limiting Phone Use 00:17:30 - Reflecting on Career Journey and Personal Growth 00:19:00 - Conclusion and Final Thoughts from Dayj Pilla 00:20:30 - Closing Remarks and Where to Find More Information About TribeTokes Episode Resources: Find out more about Dayj and the well-known cannabis here: https://tribetokes.com/ Legacy Podcast: For more information about the Legacy Podcast and its co-hosts, visit businesslegacypodcast.com. Leave a Review: If you enjoyed the episode, leave a review and rating on your preferred podcast platform. For more information: Visit businesslegacypodcast.com to access the shownotes and additional resources on the episode.
In this week's episode, the team dives into a potluck of topics including the effective usage of Large Language Models (LLMs) by feeding their ego, the excitement of implementing feature flags in development cycles, and further developments and opportunities with Adam's side hustle app "Jump Run" the journey of building a side hustle with 'Jump Run'.Follow the show and be sure to join the discussion on Discord! Our website is workingcode.dev and we're @workingcode.dev on Bluesky. New episodes drop weekly on Wednesday.And, if you're feeling the love, support us on Patreon.With audio editing and engineering by ZCross Media.Full show notes and transcript here.
Growing pains are an inevitable part of any organization's journey, whether you're a nonprofit or a tech startup. In this episode, I sit down with Deirdre Tshien, co-founder and CEO of Capsho, to explore the challenges and triumphs of scaling a business in the ever-evolving AI landscape. Navigating the Ups and Downs of Growth Deirdre shares her candid experiences of: - Pivoting and refining Capsho's focus in response to market changes - Balancing innovation with staying true to the company's core mission - Overcoming the temptation to please everyone and learning to say “no” The Power of Listening to Your Audience Discover why tuning into your community's needs is crucial for sustainable growth: - How Capsho uses customer feedback to guide product development - The importance of validating ideas before investing resources - Strategies for prioritizing features that truly serve your audience Staying Focused in a Competitive Landscape Deirdre offers insights on: - Managing imposter syndrome when faced with new competitors - The value of “staying in your own lane” and focusing on your unique strengths - Cultivating an abundance mindset in a crowded market Lessons for Nonprofits While Capsho isn't a nonprofit, Deirdre's experiences offer valuable takeaways for mission-driven organizations: - The importance of setting clear priorities and avoiding mission drift - How to approach growth opportunities with a critical eye - Balancing innovation with staying true to your core purpose Whether you're considering a new initiative, struggling with decision-making, or feeling overwhelmed by competition, this conversation will inspire you to approach growth with intention and confidence. Want to Skip Ahead? Here are Some Key Takeaways. 04:40 Mindset for Growth and Scalability Explore the mindset needed for business growth, focusing on setting immediate, achievable goals rather than long-term projections. It is import to stay adaptable in rapidly changing industries and maintain focus on core objectives while managing growth. 09:20 Focusing on Core Mission and Adapting to Market Changes Capsho when through a journey of refining its product and target audience. It's always important to stay true to the company's mission while being responsive to market changes and customer needs. Discusses strategies for prioritizing development and expansion decisions. 17:57 Validating Ideas and Prioritizing Resources It's Important to validate new ideas through customer willingness to pay. Explore strategies for prioritizing limited resources and the challenges of saying no to seemingly good opportunities that don't align with core objectives. 24:09 Listening to Users and Managing Competition Listen to paying customers for product development decisions. Manage imposter syndrome and stay focused on your own goals in a competitive market. Tune out the noise and stay true to your mission. Deirdre Tshien Deirdre Tshien is the Co-founder & CEO of Capsho, the fastest way to get clients from your content! Capsho is an AI-Powered Content Marketer that helps entrepreneurs who podcast, vlog and livestream create repurposed content that converts. From one audio or video upload, Capsho helps create title & description, social media posts, blog post, lead magnet checklist, LinkedIn Newsletters, images and short video clips. She is the creator of The Honey Trap Method, author of Honey Trap Marketing and host of the Win the Content Game. She is a 2023 Honoree of the 100 Women to KNOW in America. Learn more at capsho.com Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours
Keywords: entrepreneurship, retreats, wellness, health, business model, personal growth, corporate retreats, marketing, financial challenges, life lessons, entrepreneurship, financial awareness, hosting retreats, business advice, customer feedback, sustainable business, pricing strategies, marketing, retreat planning, small business Summary: In this engaging conversation, Anna Vanagtmael shares her journey from a career in molecular diagnostics to becoming a successful retreat host. She discusses the challenges she faced, including health issues that prompted a career change, and how she discovered her passion for hosting retreats. Anna emphasizes the importance of personal growth, wellness, and creating a supportive community. She also delves into the business aspects of running retreats, including marketing, financial challenges, and the significance of research and planning in building a successful venture. In this conversation, Anna Vanagtmael shares her insights on the importance of financial awareness for entrepreneurs, the intricacies of hosting retreats, and the significance of customer feedback. She emphasizes that understanding numbers is crucial for making informed business decisions and highlights the need for entrepreneurs to plan and market their offerings effectively. Anna also discusses her journey in the retreat business, offering advice for aspiring entrepreneurs and the importance of being authentic in branding. Takeaways Anna transitioned from a career in molecular diagnostics to entrepreneurship. Health challenges led Anna to reflect on her career satisfaction. She discovered her passion for hosting retreats through yoga and meditation. The first retreat experience taught her valuable lessons about logistics and flexibility. Building a business model required careful planning and collaboration with friends. Marketing was a significant challenge in growing her retreat business. Anna emphasized the importance of creating a supportive community during retreats. She navigated financial challenges by side hustling while building her brand. Research and planning were crucial in establishing her retreat business. Anna's retreats focus on personal growth and wellness, catering to diverse needs. People often neglect their financial calculations, leading to business failures. Regularly monitoring financials can provide peace of mind and informed decision-making. It's essential to create a sustainable business rather than an expensive hobby. Planning and marketing a retreat requires significant lead time and effort. Providing value doesn't mean overloading guests with activities; downtime is crucial. Authenticity in branding attracts the right clients and enhances business relationships. Feedback from customers is invaluable for improving services and offerings. Successful entrepreneurs are willing to do what others avoid, like understanding their numbers. Knowing your ideal customer profile is key to effective marketing and service delivery. Building relationships with local contractors is essential for future business expansion. Titles From Lab to Retreats: Anna's Entrepreneurial Journey Finding Purpose: The Accidental Entrepreneur Health, Wellness, and the Birth of Retreats Building a Business: Lessons from the Retreat Industry Navigating Challenges: Anna's Path to Success Sound Bites "I was so bored." "Life is short. I only get one shot." "I wanted something a little more elevated." "I just thought we paid a lot for the quality of it." "I wanted to be able to manage all of that." "I didn't really want to go backwards." "I made money on all but one in profit." "People don't look at it to make educated decisions" "It's not rocket science, you could find a bookkeeper" "Don't throw everything but the kitchen sink at it" "It's a huge disservice to yourself not to ask for feedback" Chapters 00:00 Introduction to Anna's Journey 04:20 From Science to Entrepreneurship 08:10 Health Challenges and Career Reflection 12:54 The Birth of Retreats 18:38 First Retreat Experience 22:30 Building a Business Model 24:20 Navigating Financial Challenges 27:00 Research and Planning for Success 29:24 Understanding Financial Awareness in Entrepreneurship 37:06 The Business of Hosting Retreats 42:13 Advice for Aspiring Entrepreneurs 49:52 The Importance of Customer Feedback
Customer interviews are a goldmine for information and strategy ideas. But how do you turn their words into action? Daniel and Tamara talk about how customer feedback is great, but turning their insights into actual change is even better. First, you have to make sure you're asking the right questions to get the information you need. Next, there's two types of interviews: generative and concept-testing. Which one should you choose based on your goals? Tamara shares why “right place at the right time” is important when it comes to buying, churning, or even adopting a feature. You wanna strike when you're at the top of their mind because three months down the line? It's just too late. If you're looking to get more out of customer feedback and ask questions that yield success, this is the episode for YOU…and it's short and sweet. ⌛ Sked Social is the no-BS social media management platform built for teams who want to move fast, collaborate easily, and actually prove impact. No per-seat shakedowns, no absurd price hikes, no surprise add-ons—just powerful tools that save time and cut through the chaos. Learn more at Skedsocial.com Follow Tamara: LinkedIn: https://www.linkedin.com/in/tamaragrominsky/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
A live SXSW panel on how employee complaints illuminate the path to organizational innovation.Wrong question: How can AI revolutionize productivity in my organization?Right question: What do my employees hate most about their jobs?For the Portland Trail Blazers, a winning game plan for AI implementation didn't begin with a tech-first approach — it began with a talk-first one. “The whole concept was to talk about pain points," explains David Long, VP of Digital Innovation, describing the "Lunch and Launch" sessions where employees could openly share frustrations about their daily work. “People really enjoy talking about what they hate about their jobs,” says Christa Stout, Executive Vice President and Chief Strategy & Innovation Officer, and as they did, they illuminated opportunities for optimization. “By getting this insight across the whole company, it is already opening our eyes [to how] we can potentially transform the business more broadly,” Stout says.In this special live episode of Think Fast, Talk Smart, recorded at SXSW, host Matt Abrahams leads a panel with Long, Stout, and Stanford colleague Jeremy Utley, exploring how "catharsis catalyzes change.” For any team wanting to implement new technology or rethink workflows, these experts reveal how creating space for complaints can catalyze meaningful innovation throughout an organization.Episode Reference Links:Jeremy UtleyDavid LongChrista StoutEp.77 Quick Thinks: AI Has Entered The Chat – A "Conversation" with ChatGPTEp.134 How to Chat with Bots: The Secrets to Getting the Information You Need from AI Connect:Premium Signup >>>> Think Fast Talk Smart PremiumEmail Questions & Feedback >>> hello@fastersmarter.ioEpisode Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn, Instagram, YouTubeMatt Abrahams >>> LinkedInChapters:(00:00) - Introduction (04:42) - The Business Behind Basketball (06:13) - Why AI and Why Now? (07:21) - Collaborating with the Team (08:39) - The Lunch & Launch Method (11:11) - Branding AI Initiatives (12:29) - David Detractor & Kelly Kindness (16:00) - Human Connection through AI (16:45) - Auditing for Brand Consistency (18:53) - AI in National Parks (21:36) - Making AI Personal (22:58) - Using AI to Learn AI (27:27) - Encouraging AI in the Workplace (30:21) - Change Management: Iteration Over Perfection (34:07) - Start with Curiosity and Empower Action (37:50) - Communication Ingredients (39:22) - Conclusion ********This episode is sponsored by LinkedIn. Dare to discover what's next. Explore your job potential at LinkedIn. Become a Faster Smarter Supporter by joining TFTS Premium.
In this episode of Polishing Profits, hosts Mark Anderson, Sharon Cowan, CBSE, and Ed Selkow dig into one of the most critical — and underused — tools in the janitorial world: structured customer feedback.If your only customer communication happens when something goes wrong… you're playing defense. This episode will show you how to switch to offense — by creating a feedback system that actually improves service, builds trust, and sets you apart from competitors.From simple walk-throughs and inspection logs to Net Promoter Scores and CRM tools — this is your guide to collecting, responding to, and acting on what your customers are telling you.
Want to start your own podcast? Watch my free webinar Podcast Success Secrets to learn how to start, grow, and monetize your own podcast: https://www.podcastsuccesssecrets.com Welcome to the optYOUmize Podcast where we help entrepreneurs build the business AND life of their dreams. Get tips, tactics, stories, and inspiration from interviews with business and personal development experts and lessons from my own successes and failures so you can make more, work less, and live better. You don't have to go it alone--we're here to support and motivate you, and encourage you to keep going until you reach your goals. Follow optYOUmize Podcast with Brett Ingram: LinkedIn | YouTube | Instagram | Facebook | Website Summary Brett Ingram discusses the challenges of content marketing and emphasizes the importance of consistency in publishing valuable content. He shares eight effective methods for generating content ideas, including listening to customer feedback, utilizing online platforms like Quora and Reddit, analyzing competitors, engaging with social media comments, and researching existing content. Additionally, he highlights the value of leveraging influencers and using keyword research tools to find relevant topics. The episode concludes with a reminder that content marketing can establish authority and build a following if done consistently. Chapters 00:00 Introduction to Content Marketing Challenges 02:54 The Importance of Consistency in Content Marketing 05:47 Listening to Customer Feedback for Content Ideas 09:08 Utilizing Online Platforms for Content Inspiration 11:57 Analyzing Competitors for Content Strategies 14:52 Engaging with Social Media Comments for Insights 18:12 Researching Existing Content for New Ideas 21:03 Leveraging Influencers and Keyword Research Tools #contentmarketing #contentcreation #personaldevelopment #entrepreneurship #optyoumize #brettingram #entrepreneurpodcast #podmatch
Feeling stuck or craving a change in your business? In this episode, we're diving into the art of the pivot — from spotting the 6 signs it's time for a shift to 3 strategies for making it a smooth transition. Whether you're feeling burnt out, uninspired, or ready for a fresh start, we're sharing practical steps to help you navigate what's next with confidence. In between a big decision? Need advice? Drop a voice message and we'll answer it live on the podcast. Or submit a written question here if voice notes aren't your thing. //@inbetween.pod//@astridjohanaphoto//@alexisteichmiller
Dive into the world of ServiceNow UX Research and product development with Jessie Livingston, Tricia Wilson, and Molly Bowman as they unveil the secrets behind crafting user-centric features. In this engaging podcast episode, Tricia Wilson shares insights from her research on process mining, revealing how the team transformed a tool that often failed and frustrated users into a powerful solution for optimizing business processes. Molly Bowman then discusses the challenges and triumphs of creating Now Assist Voice, ensuring it's not just a novelty but a robust tool that supports diverse voices and environments, enhancing productivity and accessibility. Jessie Livingston joins host Bobby Brill to tie it all together, highlighting the importance of user feedback in driving meaningful product enhancements. Don't miss this eye-opening discussion on how ServiceNow is bridging the gap between user experience and product design. To read more about these two stories, check out the blog post from ServiceNow’s EVP and Chief Experience Officer Amy Lokey - https://www.servicenow.com/blogs/2025/customer-feedback-shaping-user-experience To learn more about Product Lab - https://servicenowproductlab.com/ 00:00 Meet the UX Research Team01:02 Understanding the Voice of the Customer with Jesse Livingston03:25 Exploring Process Mining with Tricia Wilson17:57 Voice for Now Assist: Enhancing Accessibility with Molly Bowman32:29 How to Get Involved with the Product Lab Guests - Jesse Livingston, Tricia Wilson, Molly BowmanHost/Producer - Bobby Brill ServiceNow Training and Certification: http://www.servicenow.com/services/training-and-certification.htmlServiceNow Community: https://community.servicenow.com/communityFor general information about ServiceNow, visit: http://www.servicenow.com See omnystudio.com/listener for privacy information.
Dive into the world of ServiceNow UX Research and product development with Jessie Livingston, Tricia Wilson, and Molly Bowman as they unveil the secrets behind crafting user-centric features. In this engaging podcast episode, Tricia Wilson shares insights from her research on process mining, revealing how the team transformed a tool that often failed and frustrated users into a powerful solution for optimizing business processes. Molly Bowman then discusses the challenges and triumphs of creating Now Assist Voice, ensuring it's not just a novelty but a robust tool that supports diverse voices and environments, enhancing productivity and accessibility. Jessie Livingston joins host Bobby Brill to tie it all together, highlighting the importance of user feedback in driving meaningful product enhancements. Don't miss this eye-opening discussion on how ServiceNow is bridging the gap between user experience and product design. To read more about these two stories, check out the blog post from ServiceNow’s EVP and Chief Experience Officer Amy Lokey - https://www.servicenow.com/blogs/2025/customer-feedback-shaping-user-experience To learn more about Product Lab - https://servicenowproductlab.com/ 00:00 Meet the UX Research Team01:02 Understanding the Voice of the Customer with Jesse Livingston03:25 Exploring Process Mining with Tricia Wilson17:57 Voice for Now Assist: Enhancing Accessibility with Molly Bowman32:29 How to Get Involved with the Product Lab Guests - Jesse Livingston, Tricia Wilson, Molly BowmanHost/Producer - Bobby Brill ServiceNow Training and Certification: http://www.servicenow.com/services/training-and-certification.htmlServiceNow Community: https://community.servicenow.com/communityFor general information about ServiceNow, visit: http://www.servicenow.com See omnystudio.com/listener for privacy information.
Episode Description: “I would say stick to your values because once we start to slip on that, everybody knows it and we're not authentic anymore— and what people want is the transparency of who's making their food.” —Sam Paone We've all been there—watching those beautiful farmers market finds slowly wilt in the fridge, feeling guilty with every sad, soggy leaf. What if there was a delicious way to rescue those forgotten vegetables and turn them into something not just healthy and edible, but absolutely crave-worthy? Sam Paone is a culinary alchemist who traded restaurant kitchens for a mission to reinvent pickling. As the founder of Golden State Pickle Works, she transforms organic, seasonal produce into probiotic-rich delicacies that challenge everything people thought about fermented foods. Tune in for a flavor-packed journey that transforms kitchen waste into probiotic gold as Justine and Sam talk about how fermentation can boost gut health, support local farmers, and preserve seasonal produce as well as the surprising health benefits, cultural significance, and gourmet potential of transforming humble vegetable scraps into delicious, sustainable treats. Meet Sam: Sam Paone is the founder of Golden State Pickle Works, a California-based artisan fermentation company. With a background in restaurant cooking, she transitioned to entrepreneurship, creating organic, hyper-seasonal pickled vegetables, condiments, and salad dressings. Sam is passionate about preserving local produce, supporting organic farmers, and introducing innovative fermented food products. She has developed a unique line of pickles and fermented goods that celebrate seasonal ingredients, and is currently working on a preservation-focused television series. Her culinary approach emphasizes flavor, sustainability, and community connection. Website Instagram Facebook Connect with NextGen Purpose: Website Facebook Instagram LinkedIn YouTube Episode Highlights: 01:45 Golden State Pickle Works: Exploring the Concept of Pickling 10:05 Marketing and Business Challenges 14:56 Community and Customer Feedback 22:44 What's Next for Sam? 28:54 Advice for Aspiring Entrepreneurs Resources:
If you want to slow your rate of aging or even reverse it - you'll need to know these 12 mechanisms of aging...and it's not what you think. NOVOS not only makes products that address each of these mechanisms, they also will provide you with a biological assessment that is more accurate than any other in the world. Check NOVOS our HERE ----> and use OPP for a discount! Find OPP episodes, discounts on products, learn about my Life Coaching and Performance Coaching work at Seanmccormick.com and hit me up sean@seanmccormick.com 01:28 Chris's Health Journey and Transformation 04:47 Understanding Aging and Longevity 08:55 Realistic Perspectives on Lifespan and Healthspan 10:53 The Science Behind NOVOS Age Test 19:31 The 12 Mechanisms of Aging 30:25 Understanding Cellular Communication and Aging 31:16 Debunking Longevity Supplements 34:38 The Science Behind Longevity Supplements 36:57 The Role of Lithium in Longevity 40:57 Ensuring Ingredient Purity and Safety 43:51 Customer Feedback and Product Efficacy 48:32 The Future of Longevity and Health 56:43 Empowering Through Knowledge and Technology
If you're a woman business owner over 40, join the Dear FoundHer... Forum to find support, advice, resources and mentorship—JUST FOR YOU. It's all inside, without the gatekeeping and without the overwhelm. Use the code FOUNDHER at checkout and join us inside for just over $1 a day. Boxed wine had a reputation problem until Lauren De Niro Pipher turned it into a sustainable, design-forward product that now moves across both direct-to-consumer and wholesale channels.Juliet Wine was born from a simple question: why doesn't high-quality boxed wine exist? Lauren and her co-founder, Allison Luvera, saw an opportunity and built a premium product that's as practical as it is planet-friendly, without any prior experience in the wine industry. In this episode, Lauren shares how they took the idea from concept to shelf, starting with a custom crush model, distinctive cylindrical packaging, and a brand that challenges the stigma around boxed wine.They also talk about the power of community, how their networks shaped their businesses, served as focus groups, and helped them make crucial early hires. Lauren opens up about the risks they took, from firing an expensive agency to bootstrapping the initial phase of the company before raising over $6 million in funding.With a go-to-market strategy that launched both direct-to-consumer and wholesale at the same time, Juliet Wine was built to scale. Instead of traditional influencer marketing, they focused on gifting and letting the product speak for itself, building authentic relationships that continue to drive word-of-mouth growth.This episode of Dear FoundHer… shows us what it takes to build something new in a crowded category, and how a smart, scrappy approach can cut through the noise.Episode Breakdown:00:00 Why Community Matters for Founders06:00 Lauren's Career Journey Before Juliet Wine07:06 The Spark Behind a Sustainable Wine Brand08:47 From Idea to Product: Early Decisions and Setbacks13:04 Redesigning Boxed Wine with Packaging Innovation15:02 Bootstrapping and Raising Over $6 Million20:10 Hiring Independent Talent Over Big Agencies25:32 Customer Feedback as a Growth Engine31:02 Go-to-Market Strategy: Direct to Consumer and Wholesale38:48 Influencer Marketing Without Paying for Posts43:46 What's Next for Juliet WineConnect with Lauren De Niro Pipher:http://www.instagram.com/iamldphttp://www.drinkjuliet.com/Get on the Marketing Made Simple Waitlist: https://lindsaypinchuk.myflodesk.com/waitlistDear FoundHer Forum: https://www.dearfoundher.com/dear-foundher-forumDon't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchukFollow Dear FoundHer on Instagram: http://www.instagram.com/dearfoundherPodcast production and show notes provided by HiveCast.fm Hosted on Acast. See acast.com/privacy for more information.
Aaron Nosbisch is the founder and CEO of BRĒZ, a cannabis social tonic beverage designed as an alcohol alternative that offers a euphoric, feel-good effect without the downsides of alcohol. He built his expertise in e-commerce from an early age, launching multiple internet brands and scaling previous ventures like MONQ (portable aromatherapy diffuser, 0 to $15 million in three years as CMO), and running Lucyd Media, the world's largest cannabis social advertising agency, which run 80% of meta ads for the cannabis space.In this episode, Aaron and Blaine explore how BRĒZ identified untapped demand, iterated their product to solve a genuine founder problem, and brought it to market with precision: leveraging lean startup methodology, subscription-first landing pages, micro-batch production, effective founder-led UGC creative, and meticulous customer service. They discuss cash flow realities, funding first runs, the role of retention in beverage DTC, and how direct-to-consumer momentum powers retail expansion and shelf velocity. Aaron also shares transparent insights on ad spend, internal ops, and the principles that fuel brand growth.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Pillars of a Successful DTC Brand2. Challenges of Scaling Beverages DTC3. Early Stage Funding and Resources Management4. Supply Chain Processes in Product Launches5. Team Building, Finding the Right Partners6. Pre-Launch and Launch Strategies7. Testing and Iterating Ad Campaigns8. Founder-Led Content in Advertising 9. Guerrilla Strategies for Audience and List Building10. Media Buying, Optimizing CAC, and Scaling Spend11. Building AOV, Subscription, and Retention12. Customer Feedback and Iteration Cycles13. Importance of Timing and Market ReadinessTimestamps00:00 Introducing Aaron and BRĒZ05:06 The “alcohol alternative” white space and product vision13:21 Launching a DTC beverage: initial capital and inventory20:32 Validating demand, managing resource constraints25:44 First ads and sales: founder content, guerilla tactics34:07 Early CACs, ad budgets, and optimizing for LTV38:22 E-commerce vs retail: channel mix and growth phases46:50 Key takeaways & where to follow Aaron and BRĒZShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more. Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• #243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokAaron Nosbisch - Founder and CEO of BRĒZBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic
She turned hustle into a $4 billion brand, Emma Grede breaks down how she built Kardashian fashion empires Emma Grede is the founding partner behind the globally successful brands SKIMS, Good American, and Safely, all launched with the Kardashian family. She is also Chairwoman of The Fifteen Percent Pledge, is a board member at Baby2Baby, and was named one of Forbes ‘Richest Self-Made Women in America'. She explains: Growing up in East London, raised by a single mother, and how early hardship forged her fierce independence. Taking on a maternal role from childhood, learning to lead through responsibility, empathy, and survival. Turning rejection, dyslexia, and a lack of qualifications into fuel for building billion-dollar fashion brands. Balancing ambition and motherhood, and the personal toll of leadership, hustle, and hard decisions. Building SKIMS and Good American without fashion training, and the mindset that made it all possible. 00:00 Intro 02:17 Becoming Emma Grede 03:58 Acting as the Mum and Raising My Siblings 06:49 Lacking a Father Figure Growing Up 08:25 Anger Management Tools I Learned 11:06 My Dream Was Always Fashion 12:20 Understanding Money Attachment Styles 14:32 Emma's Recipe to Achieve Anything 17:55 Customer Feedback 19:30 The Importance of Reliable Decision Partners & Mentality Shifts 21:38 Do People Need Mentors to Succeed? 24:06 The One Skill That Made Me an Entrepreneur 26:09 The Three Most Important Words for Career Advancement 27:25 Does Working in an Office Make Employees More Successful? 31:11 Traits of Future Successful People 33:32 Interview Red Flags & Work-Life Balance 39:32 Can You Be Successful and Have Work-Life Balance? 40:58 You Can't Be a Leader and a People Pleaser 43:51 Being Cancelled as a Leader and Public Figure 46:29 Racism and Sexism in the Business Industry 50:56 Dealing With Business Struggles and Crises 53:33 Top 3 Valuable Practices for Founders 55:58 Don't Get Stuck—Keep Fresh Eyes 57:15 Brands Copying Other Brands 01:00:42 Advice for People With Unsupportive Partners 01:02:10 Scheduling Date Night 01:05:45 Meeting Kris Jenner 01:12:05 Pitching to Khloé Kardashian 01:12:43 Turning an Idea Into a Business 01:14:23 Strategies Deployed in Business 01:16:24 Building a Brand Strategy in 2025 01:21:11 First Principles of Business 01:25:59 How to Become the Best Salesperson 01:33:01 Learning How to Fire People 01:37:17 Attracting Top Talent to Your Company 01:39:37 What a Founder Shouldn't Do in Business 01:41:33 Hiring Exceptional People 01:45:42 Prejudices in the Workplace 01:49:09 Why Prejudices Shouldn't Limit Anyone 01:50:39 How to Stop Giving a F*** 01:54:16 When Do Successful Women Have Children? 01:56:01 My IVF Journey and Miscarriages 02:00:30 The Taboo Around Surrogacy, Freezing Eggs & Pregnancy 02:04:51 Emma Grede's New Podcast ‘Aspire' Follow Emma: Instagram - https://www.instagram.com/emmagrede/?hl=en Good American - https://www.goodamerican.com/ SKIMS - http://skims.com/ Safely - https://getsafely.com/ Aspire With Emma Grede Podcast - https://podcasts.apple.com/us/podcast/aspire-with-emma-grede/id1811878340 The 1% Diary is back - limited time only: https://thediary.com/products/one-percent-diary The Diary Of A CEO Conversation Cards (Second Edition): https://thediary.com/products/the-conversation-cards-2nd-edition Get email updates: https://bit.ly/diary-of-a-ceo-yt Think like a CEO - join the 100 CEOs newsletter: https://bit.ly/100-ceos-newsletter Follow Steven: https://g2ul0.app.link/gnGqL4IsKKb Sponsors: Vanta - https://vanta.com/steven Learn more about your ad choices. Visit megaphone.fm/adchoices
Send us a textThis episode of the Customer Success Playbook podcast is a breath of fresh Livingston, Montana air. Kevin Metzger sits down with Katie Smith, fractional CMO and founder of Wild Path Consulting, to unpack how strategic marketing and proactive customer listening can transform customer relationships and drive sustainable growth. Katie dives into tactics that ensure continuous customer engagement, especially in volatile markets, and shares actionable insights on how aligning customer feedback with marketing can unlock next-level success.Detailed Analysis: Katie Smith's marketing philosophy is simple but potent: Always keep your ear to the ground. As a fractional Chief Marketing Officer, she specializes in building scalable strategies by embedding listening loops throughout the customer lifecycle. In this episode, Katie unpacks the critical role of subtle, continuous feedback gathering—from onboarding questions like "What are you most excited about?" to reflective prompts such as "What has changed the most for you?"She emphasizes integrating these questions into everyday interactions rather than relying on clunky surveys. It's about embedding marketing intelligence into the customer success function. And here's the kicker: Katie makes a strong case that the insights from customer success should be fueling marketing strategy just as much as sales data does. That shift in mindset helps brands stay ahead of the curve—adjusting messaging, realigning offerings, and reinforcing value in real time.The conversation also touches on the broader organizational alignment between marketing and customer success teams. With fast-moving market shifts, this collaboration isn't just beneficial; it's essential. Katie leaves us with a compelling preview of part two, where the focus sharpens on co-owning long-term value across departments.Now you can interact with us directly by leaving a voice message at https://www.speakpipe.com/CustomerSuccessPlaybookPlease Like, Comment, Share and Subscribe. You can also find the CS Playbook Podcast:YouTube - @CustomerSuccessPlaybookPodcastTwitter - @CS_PlaybookYou can find Kevin at:Metzgerbusiness.com - Kevin's person web siteKevin Metzger on Linked In.You can find Roman at:Roman Trebon on Linked In.
What new thoughts and ideas emerge when you bring together in conversation makers of hybrid ski bindings and AT bindings and snowboard bindings and splitboard bindings? Well you're about to find out, because at Blister Summit 2025, Jonathan Ellsworth led a conversation along these lines with Will Ritter of Spark R&D; Royal White, from Burton; Andy Merriman, from ATK Bindings; and Cobey Nash, from the very new company, AlpenFlow Design. Enjoy, this is a great one.RELATED LINKS:Get Yourself Covered: BLISTER+TOPICS & TIMES:Exploring the Evolution of Bindings (3:11)Customer Feedback in Product Development (5:47)Design Principles of New Companies (08:50)The Importance of User Experience (12:13)Evolution of ATK Bindings (15:00)The Future of Snowboard Bindings (18:02)Challenges in Binding Production (21:02)User Errors / Misuse of Bindings (23:58)Understanding Binding Mechanics & Maintenance (34:03)The Importance of Familiarity with Gear (37:10)The Shift towards Lightweight Ski Gear (41:18)Ethical Considerations in Product Development (46:54)Bindings Compatibility (50:00)The Cost of Backcountry Bindings Explained (54:03)The Future of Binding Standards in Skiing (57:15)CHECK OUT OUR OTHER PODCASTS:Blister CinematicCRAFTEDBikes & Big IdeasBlister Podcast Hosted on Acast. See acast.com/privacy for more information.
In this episode of the North Carolina Food and Beverage Podcast, host Max Trujillo is excited to talk about delis, sandwiches, and the story behind Ideals Deli Market Gourmet. Featuring business partners Ian Bracken and Paul Chirico, Max dives into their backgrounds, their inspirations from New York-style delis, and the journey of creating Ideals in Durham, North Carolina. With nostalgic anecdotes, they discuss the growth of their business, their unique approach to making fresh sandwiches, and creating a strong community presence without traditional marketing. Banter includes the emotional connections to deli aromas, the specifics of their menu, and humorous takes on topics like PB&J sandwiches and health inspections. The episode wraps up with a focus on their highly successful, beloved sandwiches and a call to visit their market for unique items. The NC F&B Podcast is produced, engineered and edited by Max Trujillo of @Trujillo.Media For inquiries about being a guest, or to sponsor the show, email max@ncfbpodcast.com 00:00 Introduction and Host's Personal Connection 00:29 Discovering Ideals Deli 00:56 Welcome Ian Bracken and Paul Chirico 01:19 The Intense Deli Experience 02:59 Opening and Success of Ideals Deli 04:00 Beer Collaborations and Upcoming Events 07:57 Nostalgia and Deli Memories 20:20 Challenges and Customer Feedback 30:36 The Harlem Chopped Cheese 35:31 A Daughter's Love for Ideals Sandwiches 36:30 Connecting with Customers on Instagram 36:49 The Art of Baking In-House 37:02 The Dilemma of Trying New Menu Items 38:10 The Perfect Cutlet Debate 39:43 Crafting the Ideal Sandwich 41:01 In-House Preparations and Ingredients 44:32 The Importance of Kosher Salt 45:45 Creating New Sandwiches: Bread vs. Ingredients 46:21 Exploring Regional Sandwich Variations 55:30 The Power of Word-of-Mouth Marketing 01:02:04 The Community Support in Durham 01:03:11 The Tin Fish Trend 01:05:32 Wrapping Up: Sandwich Talk and Community
QFF: Quick Fire Friday – Your 20-Minute Growth Powerhouse! Welcome to Quick Fire Friday, the Grow A Small Business podcast series that is designed to deliver simple, focused and actionable insights and key takeaways in less than 20 minutes a week. Every Friday, we bring you business owners and experts who share their top strategies for growing yourself, your team and your small business. Get ready for a dose of inspiration, one action you can implement and quotable quotes that will stick with you long after the episode ends! In this episode of Quick Fire Friday, host Amanda Jones interviews Dr. Linda Sands, innovation coach and founder of Adaptology. Linda shares how small business owners can harness the power of curiosity, experimentation, and structured thinking to stay agile and customer-focused. She busts common innovation myths and explains why small businesses are better positioned than large corporates to test, adapt, and create value. She also recommends “The Little Black Book of Innovation by Scott D. Anthony” as a must-read for anyone looking to better understand and apply innovation.
In this episode of the Revenue Builders Podcast, hosts John McMahon and John Kaplan are joined by Marcello Gallo, Chief Revenue Officer at Sigma Computing. The discussion dives into Marcello's extensive experience in enterprise sales leadership, including his non-traditional path, lessons from leading roles at various companies, and the importance of structure, mentorship, and continuous learning. Marcello shares valuable insights on transitioning from technical roles to sales, territory management, and the significance of aligning with customer needs to drive value. The conversation also emphasizes the importance of having a growth mindset, understanding customer environments, and leveraging product-market fit for sustained success.ADDITIONAL RESOURCESLearn more about Marcello Gallo:https://www.linkedin.com/in/gallomarcello/Download the CRO Strategy Checklist: https://hubs.li/Q03f8LmX0Read Force Management's Guide to Increasing Company Valuation: https://hubs.li/Q038n0jT0Enjoying the podcast? Sign up to receive new episodes straight to your inbox: https://hubs.li/Q02R10xN0HERE ARE SOME KEY SECTIONS TO CHECK OUT[00:01:53] Marcello's Journey into Enterprise Sales[00:08:13] The Importance of Structure in Sales[00:28:37] Navigating Major Accounts and Complex Sales[00:34:32] Understanding the Champion's Role in Sales[00:35:15] Building Strong Relationships with Champions[00:37:59] The Importance of Predicting and Preparing for Objections[00:39:14] Role-Playing and Preparation Techniques[00:40:05] Leadership and Helping Teams Get Unstuck[00:42:03] Lessons from Climbing the Corporate Ladder[00:43:21] The Value of Enablement and Territory Management[00:46:20] Adapting to Market Changes and Customer Feedback[00:53:59] Choosing the Right Opportunities and Taking Risks[01:04:50] Sigma Computing's Growth and OpportunitiesHIGHLIGHT QUOTES“If you can't bet on yourself, who can you bet on?"“Knowledge is courage.”“You get delegated to those that you sound like.”“Hire the people commensurate to the territory that you have open.”“Don't confuse position with opportunity.”
Discover a powerful, rarely used strategy to gain customer insights for product launches—no PPC, no need to look at reviews, and possibly more effective than AI tool insights. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Join us for an enlightening episode where we sit down with the extraordinary Izabela Hamilton of Rank Bell. Izabela shares her unique approach to gaining valuable customer insights without relying on PPC or traditional reviews. She opens up about her personal journey over the past couple of years, highlighting the importance of taking time off to focus on personal growth and wellness. This candid conversation emphasizes the significance of listening to our bodies and the universe, recognizing when to step back to recharge and come back stronger. Listen in as we explore the shifting landscape of Amazon's product ranking, focusing on authentic and customer-centric strategies. Izabela and Bradley discuss how brands are moving away from manipulated tactics and embracing the power of understanding shopper perspectives. With Helium 10 and RankBell, brands can now predict customer preferences more accurately and ensure their products earn their spot on page one. The episode highlights the importance of aligning products with customer needs and how a holistic approach to ranking can lead to significant revenue without heavy reliance on ads. Lastly, we dive into the power of customer feedback in product improvement, illustrated by a client's journey in overcoming design challenges with an anti-aging red light mask. By conducting thorough pre-launch testing and addressing issues early, brands can ensure product success and customer satisfaction. We also explore strategies for creating compelling Amazon listings and the unique opportunities for new brands to compete with established ones in the evolving online shopping landscape. Don't miss this episode packed with insights on adapting to changes, leveraging AI tools, and proactively meeting customer needs for long-term success. In episode 658 of the Serious Sellers Podcast, Bradley and Izabela discuss: 00:00 - Customer Insights Without Reviews or PPC 07:00 - Customer-Centric Ranking Strategies for Amazon 12:23 - Brand Optimization and Marketing Strategies 15:22 - Customer Feedback for Product Improvement 18:27 - Product Testing and Feedback Loop 22:30 - Customer-Centric Approach in Entrepreneurship 23:25 - RankBell Client's Amazon Success Story 25:14 - Amazon's Future in Search and Advertising 30:20 - Audit Your Listings for Longevity 34:46 - Customer Feedback and Competitor Insights
Penny Zenker is a serial founder, sought-after speaker, bestselling author, and former C-Suite executive of a global top five market research company who now helps entrepreneurs and executives at firms large and small, including Deloitte, Pfizer, SAP and Samsung solve complex problems and find alignment to accelerate business growth. Over the past three decades, she has built and sold multiple multimillion-dollar companies—including the award-winning tech firm Smart Moves she founded and sold to a French company. Penny is also a Tony Robbins Business Coach helping companies double and triple businesses and her TEDx, “The Energy of Thought,” has had over 1 million views worldwide.
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From turning down $3 billion from Facebook to building a $100 billion empire, Evan Spiegel reveals the blueprint behind Snapchat. Evan Spiegel, co-founder & CEO of Snapchat (now Snap Inc.), founded the app while at Stanford and became the youngest billionaire at 25. In this conversation, Evan and Steven cover how Snapchat almost didn't exist, Evan's ‘T-Shaped' leadership style, getting bullied before founding Snapchat, and the harshest day of his CEO journey. Chapters: 00:00 Intro 02:29 The Dots That Got You Here 03:33 Did You Feel Like You Fitted In? 03:46 When Did Computers First Come In? 05:02 Things Aren't as Complicated as They Seem 05:28 You Got Bullied 06:09 What Were You Like as a Kid 07:33 Why CEOs Don't Do Many Podcasts 08:55 Why Did You Choose Product Design? 10:30 Your Class in Entrepreneurship 11:00 Key Lesson From Entrepreneurship Class 12:02 Big Ambitions 13:26 Entrepreneurship in Europe 16:00 Your First Failure 18:00 How to Know When to Quit 18:50 Why Love & Passion Matter 19:19 Launching Early & Getting Feedback Fast 20:39 How Initial Ideas Can Be Wrong 21:37 How You Started Snapchat 27:03 Customer Feedback to Implement 28:36 Raising Capital 29:46 Investor Feedback 30:17 Building a Social Network Sounds Delusional 31:51 Doubting Snapchat's Success 36:19 Quitting University for Snapchat 37:33 Advice for Young Entrepreneurs 39:27 Are Job Titles Limiting Creativity? 40:34 Hierarchy Issues in Companies 42:22 Innovating at Snapchat 47:59 Importance of Hiring 49:00 Hiring Mistakes to Avoid 51:06 Leadership Traits of a Perfect Hire 52:25 Being Nice vs. Being Kind 53:52 T-Shaped Leadership 56:44 Advice to Younger Evan 59:39 Embedding Company Culture Early 01:01:51 When Company Culture Dilutes 01:03:35 Company Incentives 01:04:25 Worst Early Advice 01:05:47 How Mark Zuckerberg Approached You 01:10:04 Saying No to That Offer 01:13:13 Youngest Billionaire at 25 01:14:19 Managing Romantic Relationships 01:19:23 Ads 01:20:21 Your LinkedIn Bio Joke 01:22:45 Messaging Zuckerberg When They Copied Features 01:26:57 Should Big Tech Monopolies Be Stopped? 01:29:25 Hardest Day When Copied 01:30:30 Leading in Tough Times 01:31:48 Content Moderation Challenges 01:36:28 Why Meta Rolled Back Moderation Policies 01:39:20 Optimism About America 01:40:08 Social Media & Your Kids 01:42:51 Is TikTok's Ban Good for Snapchat? 01:46:07 Snapchat Going Public 01:48:28 Killing Projects You Loved 01:50:15 How Do You Prioritize? 01:52:23 Ray-Ban Spectacles Launch Reaction 01:53:37 Will Kids Learn From AI? 01:56:34 Tradeoffs With AI 01:58:22 Ads 02:00:35 Snapchat in 2025 02:02:14 Importance of Counsels at Work 02:05:34 When to Listen to Your Team 02:06:22 Work-From-Home Policies 02:08:42 Principles of a Successful Entrepreneur 02:10:18 Managing Stress 02:13:10 Worst Days of Snapchat 02:13:50 Do You Have Imposter Syndrome? 02:15:08 Would You Start Another Tech Company? 02:17:23 Hardest Thing You've Overcome 02:18:17 Self-Awareness 02:20:45 Do You Feel Impatient as a Leader? 02:21:35 What Would Your Team Say About You? 02:22:12 What Are You Really Good At? 02:26:55 Biggest Question Entrepreneurs Should Ask Follow Evan: Twitter - https://g2ul0.app.link/hnvyN8X8SRb More about Snap's new glasses - https://g2ul0.app.link/GDzqC6XeTRb Watch on YouTube: https://g2ul0.app.link/DOACEpisodes Get My Book & Cards: 'The 33 Laws Of Business & Life' - https://g2ul0.app.link/DOACBook Conversation Cards: https://g2ul0.app.link/f31dsUttKKb Follow Me: https://g2ul0.app.link/gnGqL4IsKKb Sponsors: LinkedIn Ads - https://www.linkedin.com/DIARY Perfect Ted - https://www.perfectted.com (Code: DIARY40) Learn more about your ad choices. Visit megaphone.fm/adchoices
Rahul Vohra is the founder and CEO of Superhuman. Prior to Superhuman, Rahul founded Rapportive, the first Gmail plug-in to scale to millions of users, which he sold to LinkedIn in 2012. He is also a prominent angel investor, and his fund has invested $50 million in over 120 companies, including Placer, Supabase, Mercury, Zip, ClassDojo, and Writer.What you'll learn:• The unexpected insight about virality Rahul gained from LinkedIn's head of growth.• Why Rahul restructured his entire executive team to spend 60% to 70% of his time on product, design, and marketing instead of the typical CEO responsibilities.• The counterintuitive approach to finding product-market fit using a methodical system inspired by Sean Ellis, and how this algorithmically determines your roadmap.• How manually onboarding every user (Superhuman had 20 full-time people doing this at peak) created superfans and allowed engineers to focus on product rather than onboarding flows.• The “Single Decisive Reason” framework for making better decisions by avoiding collections of weak justifications.• How Superhuman's AI features have evolved to create a truly intelligent email experience that works while you sleep.—Brought to you by:• Eppo—Run reliable, impactful experiments• Fundrise Flagship Fund—Invest in $1.1 billion of real estate• OneSchema—Import CSV data 10x faster—Find the transcript at: https://www.lennysnewsletter.com/p/superhumans-secret-to-success-rahul-vohra—Where to find Rahul Vohra:• X: https://x.com/rahulvohra• LinkedIn: https://www.linkedin.com/in/rahulvohra/• Email: Rahul@superhuman.com—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Introduction to Rahul and Superhuman(05:00) The most pivotal moment in Rahul's career(07:01) The secret to virality(11:02) Superhuman's product evolution and core values(13:32) Overcoming slowdowns at scale(18:06) Time management and meditation(27:35) The role of a president(30:56) Attention to detail(43:00) Finding your unique position(47:32) The power of manual onboarding(52:37) Mastering product-market fit(59:33) Game design in business software(01:05:35) Contrarian pricing strategies(01:09:29) Leveraging AI(01:15:40) Transitioning to enterprise solutions(01:19:08) The Single Decisive Reason framework(01:22:32) Conclusion and final thoughts—Referenced:• Superhuman: https://superhuman.com/• Rapportive: https://techcrunch.com/2012/02/22/rapportive-linkedin-acquisition/• Elliot Shmukler on LinkedIn: https://www.linkedin.com/in/eshmu/• What Are ‘Whales' in Video Games: https://gamerant.com/video-games-whales-concept-term-explained/• Figma: https://www.figma.com/• Notion: https://www.notion.com/• Loom: https://www.loom.com/• How to use Team Comments to reimagine email collaboration: https://blog.superhuman.com/how-to-use-team-comments-to-reimagine-email-collaboration/• Rajiv Ayyangar's post on X about Superhuman: https://x.com/rajivayyangar/status/1816176308130570385• Transcendental Meditation: https://www.tm.org/• Laurent Valosek on LinkedIn: https://www.linkedin.com/in/laurent-valosek-18708b5a/• Peak Leadership Institute: https://www.peakleadershipinstitute.com/• Ed Sim's website: https://edsim.net/• Adelle Sans: https://fonts.adobe.com/fonts/adelle-sans• Comic Sans: https://en.wikipedia.org/wiki/Comic_Sans• Greenfield project: https://en.wikipedia.org/wiki/Greenfield_project• Why Mailbox died: https://www.theverge.com/2015/12/8/9873268/why-dropbox-mailbox-shutdown• Bill Trenchard on X: https://x.com/btrenchard• How Superhuman Built an Engine to Find Product-Market Fit: https://review.firstround.com/how-superhuman-built-an-engine-to-find-product-market-fit/• Using the Sean Ellis Test for Measuring Your Product-Market Fit: https://medium.productcoalition.com/using-sean-ellis-test-for-measuring-your-product-market-fit-c8ac98053c2c• Sean Ellis on LinkedIn: https://www.linkedin.com/in/seanellis/• The original growth hacker reveals his secrets | Sean Ellis (author of “Hacking Growth”): https://www.lennysnewsletter.com/p/the-original-growth-hacker-sean-ellis• The Trouble with Rewards: https://www.kornferry.com/insights/briefings-magazine/issue-13/519-the-trouble-with-rewards• The art and science of pricing | Madhavan Ramanujam (Monetizing Innovation, Simon-Kucher): https://www.lennysnewsletter.com/p/the-art-and-science-of-pricing-madhavan• Van Westendorp Price Sensitivity Meter: https://en.wikipedia.org/wiki/Van_Westendorp%27s_Price_Sensitivity_Meter• AI-powered email for high-performing teams: https://superhuman.com/ai• Linear's secret to building beloved B2B products | Nan Yu (Head of Product): https://www.lennysnewsletter.com/p/linears-secret-to-building-beloved-b2b-products-nan-yu• Single Decisive Reason: decision-making for fast-scaling startups: https://blog.superhuman.com/single-decisive-reason-decision-making-for-fast-scaling-startups/• Reid Hoffman on LinkedIn: https://www.linkedin.com/in/reidhoffman/—Recommended books:• Positioning: The Battle for Your Mind: https://www.amazon.com/Positioning-Battle-Your-Al-Ries/dp/0071373586• Monetizing Innovation: How Smart Companies Design the Product Around the Price: https://www.amazon.com/Monetizing-Innovation-Companies-Design-Product/dp/1119240867—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe