Escape The Matrix

http://escapethematrix.net Did you know you can pay someone $5 to design your business a new logo? How about have them write you a 300 word article? If your website crashes, you could pay an IT guy $50/hour to check it out, or you could pay someone $5 to fix the issue! We use Fiverr.com everyday to help us with our most basic tasks that take time but aren't hard to do. The things listed above are some examples of things that we've had done. Others are gaining hundreds of Facebook or Twitter followers, or hundreds of YouTube views! You can have someone create content, boost your content, and spice it up for you, and it's all just 5 bucks away. With all these simple tasks combined with your entrepreneurial mind and creative juices, you can build a 6 figure business, listen to see how we did it!

http://escapethematrix.net Not enough marketers are using social bookmarking as part of their social media strategy. Learn why it's one of the best ways to get your site indexed by search engines and drive extra free traffic! There are lots of great tips in here including -ways to outsource your graphics creation, -how to categorize correctly your page that you're going to have bookmarked, -how to spy on your competition that is already using the site, -how to take the best of what's out there and apply it to your site.

Professional advice on how to best run your Facebook Marketing Strategy. Specifically today we're talking briefly about:--setting up your Facebook page for search. (did you know that your Facebook page can show up in Google SERP for keywords? Dan has seen a client's Facebook page beat out competitor's websites in a local doctor niche!)--making your page fresh and appealing. (just as explained in episode 21, http://youtu.be/HZG-5R_aNt8 it's all about the graphics these days, once you've got people coming to your page, you have to make them want to stay!)--Facebook ads: getting clicks for pennies! (some marketers are even getting what's called "Zero Penny Clicks" because they're paying LESS THAN ONE CENT for a click on Facebook ads!)--find an united and passionate niche (that's what makes viral content, things that people are passionate about and that they can share with others, find you hobby, and learn here how to market it!)

Biggest Content ROI? It seems that we all know we should add videos to YouTube to improve our SEO or to simply gain more traffic from viewers. But have we ever stopped to consider the time and effort and money that it takes to accomplish such a task versuses how much of those same resources it takes to accomplish a similar task, such as creating a slideshow and uploading it to slideshare? What if you could upload your content to slideshare and it gave you more bang for your buck? More visitors and more views on your content? Well, that's exactly what we found and it's completely changed our content management system! Check out our latest post about our content marketing system here: http://escapethematrix.net/content-marketing-mind-map/

Fans = Money Simple as that. 1,000 fans is nice. Why do we need fans again, oh yeah, cause of that little stat that says if visitors to your website are also your Facebook fans, they have A LOT HIGHER chance of buying from you. And we want them to buy from you. Aren't we nice? Well we do, everything we do here at Escape the Matrix is centered around us teaching you how to get people to buy from you, how to make you money!And Facebook is a great way to do that, we have a lot of experience in using Facebook to further our marketing efforts and promote our product and MAKE US MONEY! So here we are sharing that information, wisdom and experience with you.If you want to learn even more great Facebook tips, check out our premium membership here: http://escapethematrix.net/premium-membership/

This week on the Escape the Matrix Radio Show: -the crazy/good entrepreneurial book that none of you have read -Facebook Marketing: you're probably posting at the wrong times -the virtues of riding a scooter -great tips on how to ditch your day job and work from home -intro to million dollar websites

http://escapethematrix.net Tips on Infographics, Marketing Website of the Week, How to Divert Traffic from Pinterest to your website, How Dave got 1500 free visitors a month in 60 days. Pinterest is one of the fastest growing social networks online. It is the third- largest social network behind only Facebook and Twitter. In January 2012, Pinterest drove more referral traffic to retailers than LinkedIn, YouTube, and Google+. Step 1: Pick Your Topic (Identify your target market) Step 2: Create a Pinterest Account Step 3: Optimize your Profile for mass traffic Step 4: Create your Boards Step 5: Pinning Step 6: Getting Followers These steps are explained in greater deal at: http://escapethematrix.net/a-marketers-guide-to-pinterest/

I made $1 per view on YouTube from a video that took me an hour to make! http://escapethematrix.net   If you’re not sold on Youtube marketing yet, or maybe you’re sold on it but not DOING it, here’s some stuff that may motivate: -Youtube is the 3rd top site in the world, after Google and Facebook -Over 1 BILLION unique users visit the site each month -Over 6 Billioin hours of video are watched each month. That’s almost an hour for every person on earth! (and up over 50% from last year!) -Youtube reaches more US adults ages 18-34 than any cable network -Millions of people subscribe to channels each day, and channel subscriptions have doubled since last year -THOUSANDS of channels are making over $100,000 a year! -100 million people make a social action on Youtube (like, share, comment, etc.) every week

The major difference between sites that convert and make huge money and those that don’t is copy writing. http://escapethematrix.net Ever wonder what makes the difference between the millions of boring, non producing websites splattered all over the web, and the sites that seem to hypnotize visitors and almost force them to grab their credit cards and buy? Well, the major difference between sites that convert and make huge money and those that don’t is copy writing. And luckily, you don’t need to be a Joe Vitale, or hire a $5,000 per page writer to create amazing copy. In this post we are discussing all things copy writing, and providing three distinct and extremely cool resources on copy writing. The second resource is an article by David Frey, written a few years ago on copy writing, called the 12 Step Foolproof Sales Letter. And to give credit where credit is due, you can learn more by Mr. Frey at his excellent blog, here. The second item are the notes from a 2 day workshop that Kimball Roundy and I did. Kimballs notes are his presenter notes, so they aren’t detailed, but you will find they are highly useful and have tons of great, easily digestible tips. 12 Step Foolproof Sales Letter You don’t have to be an award-winning copywriter to create effective sales letters. In fact, writing great sales letters is more of a science than an art. Even the pros use proven “templates” to create sales letters that get results. The following is a 12-step template for writing foolproof sales letters. Overcoming the Hurdles Leading to Buying Resistance Every person has some form of buying resistance. The objective of your sales letter should be to overcome your reader’s buying resistance while persuading them to take action. I liken writing a sales letter to running a steeplechase foot race. The first one to the finish line who has jumped over all the hurdles is the winner, or in this case, gets the sale. Whether you’re giving a sales presentation in person or on paper, the process of overcoming the hurdles leading to buying resistance are much the same. These hurdles are manifested in many spoken and unspoken customer comments such as: “You don’t understand my problem” “How do I know you’re qualified” “I don’t believe you” “I don’t need it right now” “It won’t work for me” “What happens if I don’t like it” “I can’t afford it” Results-oriented sales letters will need to address some or all of these objections to be effective. The 12-step sales letter template is designed to overcome each of these objections in a careful, methodical series of copywriting tactics. The 12 steps are: Get attention Identify the problem Provide the solution Present your credentials Show the benefits Give social proof Make your offer Inject scarcity Give a guarantee Call to action Give a warning Close with a reminder

How to expertly craft your email for high open rates and click rates. http://escapethematrix.net/howtowriteanemail/ Here are some of the e-mail marketing points that you must understand and apply if you want to be successful in turning your prospects into buyers: Know your audience! Speak their language! Questions you should ask regarding your target niche: -How old are they? -What is the gender break down between male and female? -What type of social movements are they likely to follow? For example, if your audience is over 40, they would respond better to references to Downton Abbey than to Justin Timberlake. -What problems do they have? What keeps them up at night worrying? (and how does your product or service help solve their problems?) Subject lines -purpose (get people to read, that’s it) -length (4 to 5 words is ideal) -Personalization (no!) -Arouse curiosity! Email Body -small easily digestible blocks of text -clear call to action “click on this link,” not “buy this product” -Do’s and don’ts Not too many links Only ONE call to action Prospect must see clear VALUE FOR THEM in clicking on your link Offers -Be generous -target your potential buyer -Sell benefits, not features Getting into inboxes -Using the right tool -don’t use spam words! “Join us to fight child pornography! Your dollars will help!” -won’t get in anybody’s inbox!

-email marketing is not dead -capturing lead information -email's Return on investment -building credibility through email -buying and selling lists Email marketing ROI is one of the very highest in the marketing industry. Make sure you're here and taking advantage of it! Any company in ANY industry can generate leads and build their brand name through email marketing, all it takes is a little education and creativity so that you can offer your prospects something valuable enough for them to give you their information. Learn to build your list NOW!

Your online real estate is just as important as your offline. Learn how to add some architecture, interior design, and landscaping to it! “I guess I’m supposed to have a website for my company because that seems to be the thing to do.” “I’m also supposed to buy thousands of boring business cards and set them on my front counter in hopes that people will care to grab one and then all-of-a-sudden become lifetime customers”Stop iiiit, just stop it. The things you spend your time on, the things you spend your money on should be assets to you, not bottomless liabilities. You DO need a website, but you need it for the right reasons. And the right reason is NOT just because you’re supposed to in the 21st century. Your website is a huge asset, one that can drive tons of foot traffic to your brick-and-mortar business; or tons of leads for your sales company. Whatever business you have, you can showcase it online and gain customers, leads, patients, clients, whatever from your website.A website is actually similar to a brick-and-mortar building, it’s your online real estate; you own that portion of the web! That’s actually pretty cool, huh? And since it is real estate, you need it looking nice, so it’s time to hire a good contractor, a good interior designer, etc all for your website.Your website is used for communication. “The Internet is the latest telegram machine, a new type of telephone” it’s simply that, a new way of communicating with people, but lets not forget that you still need to be thinking about the message you’re communicating, you still need to apply basic marketing skills, these things aren’t somehow new online, people are still sold by the same types of techniques. Whatever your message is offline, should be your message online. Whatever sales process works offline needs to be replicated online. The Internet is just a hi-tech phone used for communication.Simple as it may sound, the idea of creating a website can seem daunting to some. It is kind of a lot, so lets break it down into some simple steps:1. Step One – Strategy MeetingA few good things to address in this are: •    Figure out what you want your website visitors to do; the main goal of the website. Is it to buy something, to call you, to download a document? •    How can those people find you? What will they type in on Google that you would match?2. Step 2 – AnalyzeNow it’s time to analyze what’s already out there: •    Search for those phrases from step one and make a list of the best 5 sites that rank for them. (not the top, the best, let me explain the difference) •    Print out the best 5 websites. Best is determined by rank but also content on the site and website/graphic design of the site. Sometimes there are odd ones with not-so-great looks that slip through the cracks, we don’t want to get ideas from them. •    Circle all the graphical elements that you like on all 5 pages. •    Highlight headlines, sentences, and other elements that you like •    Throw out all of the pages with no writing or highlights, and transcribe all of the writing into a word doc, then scan all of the high lighted pages so you can show your graphic designer those elements.3. Step Three – Content Idea GenerationAt this point we want to identify questions that people are asking about our industry, product, or service and questions that they SHOULD be asking but aren’t. From these questions and answers we can get an idea of some of the pages that our website needs to have. Each of these pages can now correspond to keywords that you’ve determined back in step one.Dave, Owner of Escape the Matrix, goes deeper into his blueprint for website development in the premium course. He’ll talk about things like keyword divisions and how many to place on the home page, style guides, and keyword-rich content for your site.

Getting started in online marketing can be tough and confusing, don't get trapped, beat up or scammed in your first year.  Learn how to fast track your path to success. The first year in online marketing is often where people fail and burn out.  This radio episode is focused on best practices for your first year that will fast track your path to success and help you through the hard times. Learn more at http://escapethematrix.net/your-first-year-in-online-marketing/

Stop wasting your time sorting your inbox, meddling with spam, and losing money from email and start monetizing your list! http://escapethematrix.net This Escape the Matrix show was taken from the radio show on May 9, 2013.  We start by discussing how to save time and money by organizing your inboxes properly, then we move on to teach you how to improve your email campaigns, grow your list, and monetize it. For the complete course, as well as thousands of dollars worth of courses check out our premium membership program at http://escapethematrix.net/premium-membership/

REAL Companies get REAL Customers, Learn to create REAL Content and leverage it to the max Rev up your online content marketing strategy with Content Arbitrage, a slick way of creating super high quality content easily and quickly, and getting it syndicated all over the web it the shortest amount of time. Learn more incredible tips at http://escapethematrix.net

Social marketing, content creation and how to stay relevant in the online world "Content is the currency of the web," if your business isn't putting out content on a regular basis you're in trouble!  Content Arbitrage is the most efficient way to get fresh, engaging content out there on a regular basis. http://escapethematrix.net

Escaping the 9-5 life subscription and achieving your financial dreams with online marketing. What does it mean to escape the Matrix?  How do you escape your 9-5, 40 hours per week for 40 years life subscription?  The answer is online marketing and we show you how we did it for ourselves. http://escapethematrix.net/blackbox-marketing-book/