Finding Your Focus with Tiffany Farley

Businesses don't build themselves, and nothing is falling from the sky. In this episode, I share with you why building for where you want to go, and getting ready before you see it, is key to going to the next level. Many people say they want their business to grow, but most aren't making the steps of preparation to prove it. Are you ready for your dream client? Are you ready for the multi-million donation? Are you ready for the largest product order you've ever had? Faith requires action! Whether you're a business or non-profit, this will help you to stop being your own bottleneck. Links mentioned in this episode: • Flodesk (Get a free trial and then save 50% for life using this link here, or the coupon "TIFFANY" when you sign up!)Screenflow• Tonic Site Shop on Instagram The Finding Your Focus Podcast is now The Tiffany Farley Podcast!New Podcast Website: tiffanyfarley.com/podcastEpisode Library: https://tiffanyfarley.com/category/podcast/Instagram: @tiffanylfarley

Whether you have a business or non-profit, it's important to understand how important visual marketing is in building a brand connection with your audience. Traditional headshots are no longer enough when it comes to marketing! In this episode, I will share with you what branding photography is, why it's important to invest in, and how to plan for your branding photoshoot effectively so you can maximize your investment and the most out of it! The Finding Your Focus Podcast is now The Tiffany Farley Podcast!New Podcast Website: tiffanyfarley.com/podcastEpisode Library: https://tiffanyfarley.com/category/podcast/Instagram: @tiffanylfarley

From the importance of diversifying your income to building a reliable way of staying connected to your audience- the last few months have changed a lot of businesses. When I decided to create an online course, I felt so overwhelmed because I had no idea what people were using or where to start. In this episode, I take you inside what I use to create my online courses and important things I have learned about offering them. Links mentioned in this episode: KajabiTeachableFlodesk (Get a free trial and then save 50% for life using this link here, or the coupon "TIFFANY" when you sign up!) ScreenflowThe Finding Your Focus Podcast is now The Tiffany Farley Podcast!New Podcast Website: tiffanyfarley.com/podcastEpisode Library: https://tiffanyfarley.com/category/podcast/Instagram: @tiffanylfarley

What have I learned as a business owner and entrepreneur during a global "pandemic"? Quite a lot! From the importance of diversifying your income to building a reliable way of staying connected to your audience- there's been important lessons learned these last few months. Let's have a short conversation about it. The Finding Your Focus Podcast is now The Tiffany Farley Podcast!New Podcast Website: tiffanyfarley.com/podcastEpisode Library: https://tiffanyfarley.com/category/podcast/Instagram: @tiffanylfarley

If you own a business then you already know how important your online presence is. Potential clients and customers are searching on Google RIGHT NOW to find the answer to what they need. But how do the right clients find you? How can you be sure that your website is coming up in Google Search results? In this episode, I am thrilled to have SEO expert Corey Potter of Fuel Your Photos join me to explain what you need to know about optimizing your website to be found in relevant Google searches and increase your Google ranking! Links mentioned in this episode: Fuel Your Photos FREE SEO 7 Day ChallengeOnline SEO CourseYouTube Video on SitelinksFREE Fuel Your Photos Facebook Group Fuel Your Photos YouTube Channel Fuel Your Photos SEO Podcast The Finding Your Focus Podcast is now The Tiffany Farley Podcast!New Podcast Website: tiffanyfarley.com/podcastEpisode Library: https://tiffanyfarley.com/category/podcast/Instagram: @tiffanylfarley

Do you ever feel like there are so many things you SHOULD be doing to grow your business- but you’re just not sure what you need to do first? Or how you need to do it? I have learned over the years that if I don’t know my end goal, then nothing I am working on will have any strategy or intention behind it. So in this episode, I share how working from your end goal will help you to make sure that what you're working on is truly working for you. The Finding Your Focus Podcast is now The Tiffany Farley Podcast!New Podcast Website: tiffanyfarley.com/podcastEpisode Library: https://tiffanyfarley.com/category/podcast/Instagram: @tiffanylfarley

Save 50% off Honeybook HereHoneybook is the online tool I use to manage online contracts, invoicing, payment plans, client communication, and is the foundation for how I deliver a consistent and professional client experience. If you're a photographer who is looking to find solutions for better systems in your business this is the episode for you! Watch me use Honeybook behind the scenes HEREThe Finding Your Focus Podcast is now The Tiffany Farley Podcast! New Podcast Website: tiffanyfarley.com/podcast Episode Library: https://tiffanyfarley.com/category/podcast/Instagram: @tiffanylfarley

So yes- there's a so-called lockdown right now because of the Coronavirus. Maybe you've had to reschedule clients or postpone events and you're left wondering what can be done. Well I'm here to tell you that there's PLENTY that can be done!! In this episode, I share some practical and beneficial tasks you can do to "Spring Clean" and organize your business during this extra time at home.GET THE AMAZING BUNDLE I MENTION IN THIS EPISODE HEREI am also thrilled to announce something I have been working hard on- the Finding Your Focus Podcast is now The Tiffany Farley Podcast! New Podcast Website: tiffanyfarley.com/podcast Episode Library: https://tiffanyfarley.com/category/podcast/Instagram: @tiffanylfarley

A little mini bonus episode for you! Everyone may be panicking, but I wanted to take a few minutes to encourage you. Because who couldn't use more of that right now? I am also thrilled to announce something I have been working hard on- the Finding Your Focus Podcast is now The Tiffany Farley Podcast! Tune in to hear me share about it in this little heart to heart bonus episode. New Podcast Website: tiffanyfarley.com/podcast Episode Library: https://tiffanyfarley.com/category/podcast/Instagram: @tiffanylfarley

Probably one of the biggest places that creative business owners can feel stuck or overwhelmed is wondering how to price their products or services. In today's episode, I dive into some of the biggest lessons I have learned about pricing myself as a creative business owner. The Finding Your Focus Podcast is now called The Tiffany Farley Podcast! All show notes are now archived on tiffanyfarley.com.Connect with Tiffany and Browse episodes athttps://tiffanyfarley.com/podcastHere are the quick links to the tools I mention in this episode:• Flodesk- for email marketing- Save 50% HERE or by using the coupon "Tiffany"• Shanna Skidmore

Welcome to 2020! Can you even believe it?! In this episode, I walk you through the questions I ask myself as an entrepreneur to get ready for the New Year ahead. I want to take a look at not just what worked and what didn't- but I want to identify WHY. Every year I want to see increase, and there are steps you need to take to make sure your time and efforts are being spent on the right things. It's time to find your focus for 2020! The Finding Your Focus Podcast is now called The Tiffany Farley Podcast! All show notes are now archived on tiffanyfarley.com.Connect with Tiffany and Browse episodes athttps://tiffanyfarley.com/podcast

Today I thought I would take some time to share with you what I have come to recognize as some of the top things that I believe have contributed to the success and growth of my photography business over the past 8 years. These are my absolute top tips looking back on what worked really well for me and the things I am so glad I attended, pursued, spent time on, or DID- that I truly believe brought success to my photography business. The Finding Your Focus Podcast is now called The Tiffany Farley Podcast! All show notes are now archived on tiffanyfarley.com.Connect with Tiffany and Browse episodes athttps://tiffanyfarley.com/podcast

When you are first starting your business or your passion project- one of the most frustrating places to be is feeling like you're the only one who doesn't know what everyone else is using for what you need! Have you ever seen something online and you think to yourself- How did they even DO that? Or How did they make something like that? What are they using to make it look that way? And then maybe down the road- you find out that everyone was using this one tool to make their life easy and awesome and you just had no idea it even existed?Well my friend, today it is my hope to help you avoid that frustration as much as possible. If I love using it in my business, or think a tool I use could really help you- then I am planning on sharing it with you here today.The Finding Your Focus Podcast is now called The Tiffany Farley Podcast! All show notes are now archived on tiffanyfarley.com.Connect with Tiffany and Browse episodes athttps://tiffanyfarley.com/podcastHere are the quick links to the tools I mention in this episode:• Showit- my favorite website platform • Planoly- for scheduling Instagram posts and stories• Slack- for team and project communication• Microsoft OneNote- for organization and brainstorming• Kajabi- for hosting an online course• Zoom- for online conference calls and inviting guests for podcast interviews • Adobe Creative Suite- for graphic design, creating PDFs, editing podcast episodes, and editing photos. • Honeybook- for client communication, invoicing, and online contract agreements- Save 50% on Honeybook HERE• Flodesk- for email marketing- Save 50% HERE or by using the coupon "Tiffany"• Dropbox- for online file backups and sharing• Acuity- for online scheduling • Toggl- for time tracking

As a brand, you want to visually share who you are- and that not only means what you do, what you sell, and what you offer- but you need to visually share YOU. If you want to have great images that are unique to YOUR brand to share then you have to plan ahead and have those pictures actually taken. It’s going to take time and planning on your part, and when you work with a professional who creates the quality of images you’re drawn to, then it’s also going to be a financial investment. But without images, you don’t have branded social media content.In this episode, I will share - Why traditional headshots are no longer enough- What brand photography is and why you need it - The importance of brand photography in your online marketing - How to choose the right brand photographer - Tips on how to plan and prepare for your branding photoshoot Links Mentioned in this Episode:–Save 50% on Flodesk HERE (or use the coupon “TIFFANY” when you sign up!)The Finding Your Focus Podcast is now called The Tiffany Farley Podcast! All show notes are now archived on tiffanyfarley.com.Connect with Tiffany and Browse episodes athttps://tiffanyfarley.com/podcast

In this episode, I share the importance of knowing your audience well as a business owner! Have you ever thought to yourself, "I would post more on Instagram- I just never know what to say!" Or "I would start an email list to grow my business- but I just don't know what I would write about!"One of the most pivotal lessons I have learned in my business is the foundational importance of knowing my audience- and knowing who my brand needs to speak to. The Finding Your Focus Podcast is now called The Tiffany Farley Podcast! All show notes are now archived on tiffanyfarley.com.Connect with Tiffany and Browse episodes athttps://tiffanyfarley.com/podcast

Learn from the founders of Flodesk, Martha and Rebecca, and hear their story of launching a brand new email marketing platform that wasn't just built on an idea, but built on solving the problems of their audience. Did you know that businesses who use email marketing are 40% more successful?! In this episode, you will learn what makes Flodesk unique from the founder's perspectives, what the launch process was like and how you can learn from them, how to chase a dream that seems bigger than life, and what to do when business growth happens faster than you expected. Links Mentioned in this Episode:–Save on your Honeybook Subscription HERE–Save 50% on Flodesk HERE (or use the coupon “TIFFANY” when you sign up!)- Galler.ee (templates and design for professional photographers ) - Join the Rising Tide and Honeybook #UpMyEmailGame Challenge The Finding Your Focus Podcast is now called The Tiffany Farley Podcast! All show notes are now archived on tiffanyfarley.com.Connect with Tiffany and Browse episodes athttps://tiffanyfarley.com/podcast

Are you thinking of hosting your first workshop, event, or conference? After five years of hosting in-person workshops for motherhood photographers with The Fount Collective, I have certainly learned some things to share with you! Tune in and learn 9 of the biggest lessons I've learned in hosting a successful workshop or event. Links mentioned in this episode: **Save 50% on Honeybook Here****Save 50% on Flodesk HERE**You can also use the coupon code "TIFFANY" to save 50% and get unlimited subscribers for just $19 a month!! The Finding Your Focus Podcast is now called The Tiffany Farley Podcast! All show notes are now archived on tiffanyfarley.com.Connect with Tiffany and Browse episodes athttps://tiffanyfarley.com/podcast

I want to share with you a brand new email marketing platform called Flodesk that I believe just changed the game for entrepreneurs and small business owners like myself. Email marketing is a powerful tool to grow your business, and up until now, Convertkit was my platform of choice. I decided to switch my email marketing to Flodesk within just minutes of checking it out. The price point and the incredible features made this switch a no brainer for me. **Save 50% on Flodesk HERE**You can also use the coupon code "TIFFANY" to save 50% and get unlimited subscribers for just $19 a month!! The Finding Your Focus Podcast is now called The Tiffany Farley Podcast! All show notes are now archived on tiffanyfarley.com.Connect with Tiffany and Browse episodes athttps://tiffanyfarley.com/podcast

Want to know the biggest secret to building a successful business? Is there such thing as a formula to the top? Tune in to this bonus episode and hear my thoughts on one of the greatest lessons I have learned in building my maternity & newborn photography business. The Finding Your Focus Podcast is now called The Tiffany Farley Podcast! All show notes are now archived on tiffanyfarley.com.Connect with Tiffany and Browse episodes athttps://tiffanyfarley.com/podcast

What exactly IS an email list and why should it matter to you? In this episode of the Finding Your Focus Podcast I want to share with you 5 Reasons that you need an email list for your business and why email marketing should be in your business growth arsenal! If you have been overwhelmed or just not sure where to start when it comes to email marketing, this episode is for you! LINKS MENTIONED IN THIS EPISODE:Honeybook- See a behind the scenes video & save 50% off HEREConvertkit (my favorite email marketing platform is now Flodesk- Save 50% Here!)Mailchimp My Free Guide on Pinterest!The Finding Your Focus Podcast is now called The Tiffany Farley Podcast! All show notes are now archived on tiffanyfarley.com.Connect with Tiffany and Browse episodes athttps://tiffanyfarley.com/podcast

Are you focusing on the right things when it comes to your business? Are you confident that what had your time and attention day in and day out is actually moving the needle of your business forward? Pop in those earbuds, because today we are having a little pep talk. The Finding Your Focus Podcast is now called The Tiffany Farley Podcast! All show notes are now archived on tiffanyfarley.com.Connect with Tiffany and Browse episodes athttps://tiffanyfarley.com/podcastLINKS MENTIONED IN THIS EPISODE: Honeybook- Save 50% off HERE

One of the most common insecurities when it comes to owning your own creative business is knowing your numbers and being confident in your pricing! In this episode of the Finding Your Focus Podcast, I welcome Shaunae Teske to the show.Shaunae is an award-winning, destination wedding photographer and small business coach. She first launched her photography business in 2011 at only 20 years old! She quickly grew it to a sustainable, six-figure business within just three years. After eight years as a wedding photographer, she has launched into her new passion - empowering women in business and helping them cultivate intentional lives. She also co-hosts The Creative Legacy Podcast! In this episode, Shaunae shares how developing confidence in her pricing and knowing her numbers have attributed to how she has maintained a successful creative business. She believes that creative business owners need to remember that they are worth charging what they need to charge to be a business and not a hobby, and that pricing is unique for everyone.The Finding Your Focus Podcast is now called The Tiffany Farley Podcast! All show notes are now archived on tiffanyfarley.com.Connect with Tiffany and Browse episodes athttps://tiffanyfarley.com/podcastLINKS WE MENTION IN THIS EPISODE:Shaunae TeskeHoneybook- Save $200!!The Creative Legacy PodcastJustin & MaryFollow Shaunae on Instagram: @shaunaeteske

As a creative business owner, are you delivering a memorable and custom brand experience? In this episode of the Finding Your Focus Podcast, I was so honored to sit down and chat with Brand Experts Kelly and Andra of With Grace and Gold. We chat about branding, what your website should be doing for your business, the importance of the words you use in you brand, and more. I just think you're going to love listening in on this conversation! The Finding Your Focus Podcast is now called The Tiffany Farley Podcast! All show notes are now archived on tiffanyfarley.com.Connect with Tiffany and Browse episodes athttps://tiffanyfarley.com/podcastLINKS MENTIONED IN THIS EPISODE: Follow With Grace & Gold on Instagram With Grace & Gold's Website Custom Design Experiences Showit Template Collection Designer Education Shop Designer WorkshopShowit

I got to thinking, what if I went back and started my business over? What would I change? What would I do differently? What did I learn the hard way that I wouldn't do again? What were the GAME CHANGERS for my business and brand growth? That's what today's episode is all about! If you're a creative business owner, tune in and hear what worked then, what still works now, and what I would change if I started my business today! Links mentioned in this episode: Honeybook (Save 50% off your subscription HERE!) Shanna Skidmore & The Blueprint Model The Finding Your Focus Podcast is now called The Tiffany Farley Podcast! All show notes are now archived on tiffanyfarley.com.Connect with Tiffany and Browse episodes athttps://tiffanyfarley.com/podcast

Let's talk about time management- and more specifically answer the question- How do you find time, when there seems to literally be no time?!Whether you're a mom of little ones, a business owner of any kind, or maybe even both- time is your most valuable asset and everyone seems to want a piece of it. If our time is not well managed, it's a recipe for disaster- in your business and in your personal life.When you look at the greatest leaders in the world today, it's so evident that they manage their time well. What I love about the subject of time though, is that everyone is given the same amount. It's not in finding MORE time, but rather it's BETTER using the time you already have. Sounds easy right? Well, we all know that it can be easier said than done. But my goal for this episode is to share some practical steps that I have been implementing in my own life and business- tips that in my hope- will make time management not feel so overwhelmingly impossible after all. The Finding Your Focus Podcast is now called The Tiffany Farley Podcast! All show notes are now archived on tiffanyfarley.com.Connect with Tiffany athttps://tiffanyfarley.com/podcastLinks I mention in this episode: Honeybook (save 50% off your subscription when you use this link here) Tailwind (save $15 off here)

What are you speaking over your business? If you think Tony Robbins or any other life coach came up with the power of your words- then think again. That instruction came straight from the Bible. The Bible says the power of life and death is in your tongue- and that means the words you speak- (even in frustration) over your business or your dream- they matter! You create your reality with your words.If you say work is stressful- guess what it's going to be? If you say you will never book that dream client? Guess who you will never book? If you think faith doesn't have a place in your business then you are missing out on using one of your most powerful tools in your arsenal. This episode gets personal, shares my faith, and how I have learned to use my words as one of my impactful business strategies. The Finding Your Focus Podcast is now called The Tiffany Farley Podcast! All show notes are now archived on tiffanyfarley.com.Connect with Tiffany athttps://tiffanyfarley.com/podcast

If you have a dream, then most likely, you will need a website to help you share it with the world. But not everyone is in the place of business where they are ready to invest in a custom designed website from a professional.In this episode, I will leave you with a few simplified steps that will help you to feel less intimidated by the whole "I need a website and I don’t know where to start" feeling! I share about my experience building multiple websites on the Showit platform, and factors to consider when choosing the right website platform for you! Building your website is not like it used to be, and it doesn't need to be intimidating. There is a freedom and control when you learn how to build and update your own website to move your dream business forward! Links shared in this episode:Showit SquarespaceShopifyWixWordpressGoDaddy JotformTiffany Farley The Fount CollectiveThe Finding Your Focus Podcast is now called The Tiffany Farley Podcast! All show notes are now archived on tiffanyfarley.com.Connect with Tiffany athttps://tiffanyfarley.com/podcast

Kathryn of Créme Brands is a brand designer for creatives and wedding professionals- and in this episode we are talking about systems and automation in your business. If you want to work smarter and not harder, than you must have systems in place to save you time and efforts. As a creative business owner, time is your most valuable asset! GET THE FULL SHOW NOTES & OUR FREE SYSTEMS & TOOLS DOWNLOAD HERE https://tiffanyfarley.com/2019/02/episode-06-systems-and-automation-in-your-business-with-creme-brands/Some questions I ask Kathryn in this podcast episode:- How have systems played a vital role in your business?- What systems have you put in place that created room for significant growth in your business?- What would you say are the top tools that you are using to create organization and automation in your business right now?- What would be your best advice to the small business owner, the creative, the work from home mom-where do they start in going from feeling overwhelmed, frazzled, and burnt out- to implementing systems that make them feel more in control?Connect & Follow Kathryn at Créme Brands:Branding for Creatives & Wedding Professionals: www.cremebrands.comInstagram: @cremebrandsGrab Her Free Guide 7 Site Tweaks to Get More Dream InquiriesThe Finding Your Focus Podcast is now called The Tiffany Farley Podcast! All show notes are now archived on tiffanyfarley.com.Connect with Tiffany athttps://tiffanyfarley.com/podcast

How to grow your business and brand using Pinterest! If you think Pinterest is just a website to collect recipes and find DIY craft tutorials- think again! Did you know that Pinterest has 250 million ACTIVE users and averages 2 Billion searches a month? People are using Pinterest to search for specific answers every single day- so are you showing up as their solution? This episode is JAM packed with step by step instructions on how to start seeing major website traffic from this platform! GET YOUR FREE GUIDE all about growing your business using Pinterest as well as all the show notes here at https://tiffanyfarley.com/2019/02/episode-05-how-to-grow-your-business-and-brand-using-pinterest/Links shared in this episode:Tailwind for automating and scheduling your pins on Pinterest Convertkit for targeted email marketing and free opt-in deliveryThe Finding Your Focus Podcast is now called The Tiffany Farley Podcast! All show notes are now archived on tiffanyfarley.com. Connect with Tiffany athttps://tiffanyfarley.com/podcast

How defining your own success conquers comparison as a creative. In this episode of the finding your focus podcast, Tiffany Farley welcomes Alex of Daphne Mae Photography. Alex is a family film photographer located in California. She has three small children, she homeschools, and she is passionate about finding the magic in the everyday mundane as a mother. Links we mentioned in this episode: http://daphnemaephotography.com/Follow Alex on Instagram @lovedaphnemaeThe Finding Your Focus Podcast is now called The Tiffany Farley Podcast! All show notes are now archived on tiffanyfarley.com. Connect with Tiffany athttps://tiffanyfarley.com/podcast

How a Mom of three small children launched a second business and passion project! In this episode of the finding your focus podcast, Tiffany Farley welcomes Laura Murray. Laura is a fine art film photographer who recently launched a brand new creative goal planner called Spark and Bound. She is a Mom of three under three, and uses focus and intention to launch projects that she is passionate about. Find inspiration and motivation for launching something new, hear how others are finding balance as a business owning Mom, and learn more about the behind the scenes creation of this beautiful goal achievement tool. We are GIVING AWAY one Spark and Bound Planner on Instagram @findingyourfocus.co. We have also provided an free episode gift that will walk you through how to create your own personal manifesto- head to findingyourfocus.co to get yours! Links we mentioned in this episode: showit.co sparkandbound.comlauramurrayphotography.com @lauramurrayThe Finding Your Focus Podcast is now called The Tiffany Farley Podcast! All show notes are now archived on tiffanyfarley.com. Connect with Tiffany athttps://tiffanyfarley.com/podcast

Making room for intentional hustle & rest to achieve big goals! In this episode of the finding your focus podcast, Tiffany Farley shares how to set intentional goals for the new year ahead. Whether you are running a home or a business, working for yourself or working for someone else- these tools will provide you with a step by step plan on how to make big things happen. Learn an effective way to evaluate your past year and how to fill your calendar with strategic steps to see your goals accomplished. The Finding Your Focus Podcast is now called The Tiffany Farley Podcast! All show notes are now archived on tiffanyfarley.com. Connect with Tiffany athttps://tiffanyfarley.com/podcast

Strengthen your strategies and dig your wells! Join Tiffany Farley as she introduces the brand new Finding Your Focus Podcast. In today's episode, Tiffany will share her background in owning a photography business, what strengthening your strategies and digging your wells really means, and the importance of planning for your success. The Finding Your Focus Podcast is now called The Tiffany Farley Podcast! All show notes are now archived on tiffanyfarley.com. Connect with Tiffany at https://tiffanyfarley.com/podcast