Podcasts about Adobe Creative Suite

This is a preview of a bonus episode- check it out on our Patreon! ------ Designer Michael Oswell joins the show this week to talk about his work in graphic design and typography. Michael talks about how he got started in design, at a time when work was still drawn by hand first and tailored to print mediums – and how the expectations of social media platforms and digital first technologies has diminished the importance of drawing. We also speculate over contemporary fascism's penchant for Serif fonts, what the decline of original imagery tells us about culture's lack of imagination, and whether modern design's inability to inspire is the fault of the Adobe Creative Suite. Follow and support Michael's work, here: https://www.instagram.com/michaeloswellgraphicdesigner/?hl=en-gb ------ PALESTINE  AID LINKS You can donate to Medical Aid for Palestinians and other charities using the links below. Please also donate to the gofundmes of people trying to survive, or purchase ESIMs. These links are for if you need a well-respected name attached to a fund to feel comfortable sending money. https://www.map.org.uk/donate/donate https://www.savethechildren.org.uk/how-you-can-help/emergencies/gaza-israel-conflict -------- PHOEBE ALERT Phoebe! Okay, now that we have your attention; check out her Substack Here! Check out Masters of our Domain with Milo and Patrick, here! -------- Ten Thousand Posts is a show about how everything is posting. It's hosted by Hussein (@HKesvani), Phoebe (@PRHRoy) and produced by Devon (@Devon_onEarth).

Jordan Dea-Mattson, a veteran tech leader, and Jeremy Au discussed how Jordan built developer tools at Apple and went on to lead engineering teams at Adobe and Indeed. They explored how he witnessed Apple's transformation under Steve Jobs, the often unseen dynamics behind major tech layoffs, and what it takes to grow and scale high-performing teams in Southeast Asia. Jordan also shared how he led the rapid expansion of Indeed Singapore, navigated its unexpected closure, and helped his team transition. He also opens up about overcoming personal trauma, leading with integrity, and why real bravery means acting in the face of fear. 1. From curious teen to Apple product manager: Jordan fell in love with computers in middle school, studied computer science, and hustled his way into a job at Apple by fixing bugs and thinking like a product owner. 2. Building early developer tools: He managed key tools like ResEdit and Max bug, and worked on making Apple software usable in Japanese, Arabic, and Hebrew—shaping his global product thinking. 3. Seeing Apple with and without Jobs: Jordan lived through Apple's lost years and felt the seismic shift when Steve Jobs returned—cutting the product line, raising the bar, and restoring focus. 4. From Apple to Adobe: At Adobe, Jordan worked on Acrobat's SDK, then led a cross-product team to improve interoperability—laying the groundwork for what became the Adobe Creative Suite. 5. Layoffs, politics, and unintended consequences: He was laid off during Adobe's merger with Macromedia, learning firsthand how internal politics often decide who stays and who goes. 6. Helping Adobe's products play nice: His team standardized core components like fonts and color management, turning a “preschool” of incompatible products into a cohesive offering. 7. Building Indeed Singapore from scratch: In 2018, Jordan set up the Indeed product center in Singapore, growing it from 4 to 250 people—emphasizing diversity, speed, and engineering quality. Watch, listen or read the full insight at https://www.braves ea.com/blog/engineering-soft-landings Get transcripts, startup resources & community discussions at www.bravesea.com WhatsApp: https://whatsapp.com/channel/0029VakR55X6BIElUEvkN02e TikTok: https://www.tiktok.com/@jeremyau Instagram: https://www.instagram.com/jeremyauz Twitter: https://twitter.com/jeremyau LinkedIn: https://www.linkedin.com/company/bravesea English: Spotify | YouTube | Apple Podcasts Bahasa Indonesia: Spotify | YouTube | Apple Podcasts Chinese: Spotify | YouTube | Apple Podcasts Vietnamese: Spotify | YouTube | Apple Podcasts

Episode #210, In this podcast episode, Troy, Nolan, Sandy, and guest Stephy Hogan delve into the intricacies of where familiar Adobe tools are in PowerPoint. Stephy's new book, "The Reluctant Designer's Field Guide to PowerPoint" is now available, and is an amazing resource for both Adobe designers working in PowerPoint, and PowerPoint designers moving to Adobe Creative Suite apps. This episode is a treasure trove of insights and tips, listen now!  Full Episode Show Notes https://thepresentationpodcast.com/2024/e210 Show Suggestions? Questions for your Hosts? Email us at: info@thepresentationpodcast.com Listen and review on iTunes. Thanks! http://apple.co/1ROGCUq New Episodes 1st and 3rd Tuesday Every Month

Avsnitt 134 med Sibbe Silvén om de viktigaste AI-nyheterna under året så här långt, allt från nya AI-verktyg till AI-agenter. Och trender han ser. Du får i det här avsnittet höra om allt från de viktigaste AI-nyheterna som alla marknadsförare behöver ha koll på. Till AI-verktygen du måste testa och vad Sibbe själv använder i sitt jobb som marknadsförare och innehållsskapare. Och de fyra områden där han ser att AI ger störst effekt för marknadsförare... Du får dessutom höra om: De största nyheterna från OpenAI och Google Hur bildgenererings-verktygen har utvecklats Vad AI-agenter är och vad de kan göra Hur du blir AI-first som marknadsförare Och varför det är så viktigt att använda AI privat Om gästen Sibbe Silvén är Head of AI på, och medgrundare till, marknadsföringsbyrån Bright Mind Agency. Han är också en av Sveriges mesta AI-entusiaster. Vid sidan av rollen på Bright Mind Agency delar Sibbe bland annat AI-nyheter i både sin podd och på LinkedIn. Och han håller kurser och föreläser mycket kring AI på allt från Berghs och TUC till Breakit Akademi. Tidsstämplar [2:28] Största AI-nyheterna under 2024 (så här långt) [8:38] Nyheter från OpenAI, Google och Apple [16:13] AI-nyheter för marknadsförare [20:03] Adobe Creative Suite vs Canva [24:53] Analysera smartare med generativ AI [27:44] Vad AI-agenter är och vad de kan göra [35:48] AI-verktygen Sibbe (och jag) använder [47:22] 4 viktiga områden att använda AI inom [54:52] AI-first är och tips för att lyckas med AI Länkar Sibbe Silvén på LinkedIn Bright Mind Agency (webbsida) Bright Prompt generator (resurs) Bright Image Prompt generator (resurs) Stay Bright AI-Körkort (resurs) Sibbes AI-verktyg - Topp-10 ChatGPT Canva CapCut Perplexity Captions Flux/Replicate Arc (webbläsare) Elevenlabs Suno HeyGen Mina favoritverktyg Gemini Adobe Firefly Adobe Photoshop Midjourney Descript Zapier Confetti (samarbete) Digitalenta (samarbete)

Barbara Wardell and Ernesto Cullari run an agency that focuses on geofencing. This embraces a growth hacker mindset that strategically focuses on identifying and amplifying their clients' strengths while pinpointing weaknesses in the competition, utilizing GPS location data. This approach results in a significant and measurable impact on foot traffic and online engagement, making their efforts truly game changing and successful.  Questions · Now, we always like to ask our guests in their own words, if you could share a little bit about your journeys, how you got from where you were to where you are today. · Can you share with our listeners in the most simplest layman terms, what exactly is geofencing? · Organizations heavily invest in marketing, but then when the person comes to the organization to do business, case in point, let's say you visited Starbucks, and you had to wait for 20 minutes just to get a cup of coffee. You're extremely frustrated, because it's just a small item, you should be in and out in the shortest possible time. How do you tackle that with your clients? Is that something that you deal with as well? · Do you find that the behavior based on the geographic location or even the culture of the country, impacts how geofencing works? · Now we'd also like to hear from both of you, what's the one online resource, tool, website or application that you absolutely cannot live without in your business? · Can you also share with me maybe one or two books that you've read? It could be a book that you read recently, or even one that you read a very long time ago, but it has had a great impact on you, whether personally or professionally. · Now, can you also share with our listeners, what's the one thing that's going on in your lives right now that you are really excited about, either something you're working on to develop yourself or your people. · Where can listeners find you online? · Now, we always like to wrap our episodes up by asking our guests, do you have a quote or a saying that during times of adversity or challenge, you'll tend to revert to this quote if for any reason you get derailed or you get off track, the quote kind of helps to get you back on track. Do you have one of those? Highlights Barbara and Ernesto's Journey Me: Now, we always like to ask our guests in their own words, if you could share a little bit about your journeys, how you got from where you were to where you are today?    Barbara Wardell: Barbara shared that she and Ernesto met during Covid at a Halloween party, believe it or not, before they started their company together, they became friends. And her journey is she's a mom of two, and she was in the medical industry, specialty medicines for a long time, and then Covid hit, and then she and Ernesto met at a Halloween party, became friends, and then they started Cullari & Wardell, a geofencing ad agency, and a little over two years, they've been killing it, so growing small businesses. So, they're really lucky to do that.  Ernesto Cullari: Ernesto stated that as Barbara said, they met during Covid, they both have a medical background. For years, he was a Surgical OR Med Rep, so he would be working in the operating room with physicians utilizing novel technology to do abdominal body wall repair, post breast reconstruction after cancer and things like that. During the day, he moonlit as a professional songwriter, so he had songs on Disney radio, country radio, that he wrote for other artists. And along that journey, he became a songwriter. So, the mystery during his creative time was always wondering how to sort of growth hack, how to break an artist out into the mainstream. And they had a lot of success doing that. Paulie Litt from the show Hope & Faith, ended up having a number one song on Disney radio, which they wrote for him, and then had a top 100 song, and then top 15 country music song that he wrote for an artist named Bailey Grey.  And so, it does lead them up to Covid, because when Covid struck, part of their content, so he got more into advertising and marketing, and a lot of their clients just dropped off. And the problem that needed to be solved was how do you rebuild foot traffic, particularly in a market where the government won't let you open, when they do let you open, people are going to be slow to come back to retail. So, what do we do? So, putting that growth hacker hat back on to when he was a songwriter, he looked into geofencing, and that was about 4 years ago, and then 2 years into his journey of mastering, doing his 10,000 hours of studying geofencing technology, he and Barbara met, and it became a passion of theirs, and throughout their conversation, to help small businesses, to help them bring people back in.  People like the retail experience, people like the in-person experience, and geofencing is a powerful tool that uses satellite technology to draw virtual fences around locations of interest. It could be your competitors, and they use that to capture their devices to send ads to their devices when they come into one of their locations after seeing one of your ads, the satellite pings them and alerts them that a new GPS verified visit has taken place. And he and Barbara do about 5000 satellite verified visits in the US, Canada and Australia every month.    What is Geofencing? Me: Now, for those of our listeners that are tapping into this episode when it's broadcasted and they're getting a chance to listen into this awesome content, can you share with them in the most simplest layman terms, what exactly is geofencing?   Ernesto Cullari: stated that in the simplest terms, it is a form of advertising that uses your phone and when you walk into a location that they've identified with a satellite, he's drinking a cup of coffee at a coffee shop that he bought it at. And then in his surrounding areas, there's about 7 other coffee shops. Well, if he wants to show why he's better, he would use geofencing to draw a virtual fence around his competition. Once someone walks into a competing coffee shop with their mobile device, he can then capture their device and then send ads to their device. And the wonderful part is, is when after seeing his ad, come back to his coffee shop, he could say, “Wow, because of my ads, because I used geofencing to target their devices in my competition stores, I've therefore just measured 50 visits this month.”  So, it's critical because none of us are made of money, and advertising dollars for the small business is scarce, so we want to use our money wisely. And big companies like Chipotle, Chipotle, by the way, the CEO of Chipotle just got hired at Starbucks.   Me: I saw that yesterday.   Chipotle during Covid, utilized, he thinks it was one of their vice presidents came up with this idea, “Hey, let's use geofencing. I heard it works.” Well, during Covid, Chipotle was able to triple their curb side pickup from using geofencing. They saw where other people were picking up food, and then they decided to target those locations and let them know that, “Hey, Chipotle has curb side pickup.” So, Chipotle did so well that Starbucks needs to learn from them. As you know, a lot of Starbucks locations have been closing throughout the country, and they picked off talent from Chipotle, and he has no doubt that that talented team is going to be helping Starbucks turn around, but geofencing is part of that story.   Me: So, now our listeners have a good idea of what geofencing is and also what your organization does.   How Does Using GeoFencing as a Marketing/Advertising Tool Affect CX? Me: Now let's tie all of that back into the customer experience, right? Because we're all about navigating the customer's experience. So, you have marketed and advertised to the organizations to say, hey, you can come to this organization based on the geofencing marketing initiatives that you've put in place. Now, can you share with me how it is that the customer experience is addressed in this for example, like with your clients, because I find, for example, people spend a lot of money on marketing and advertising, not sure what the cost point is for geofencing compared to traditional media like the radio or newspaper, if it's significantly cheaper. But I find that a lot of times, organizations heavily invest in marketing, but then when the person comes to the organization to do business, case in point, let's say you visited Starbucks, and you had to wait for 20 minutes just to get a cup of coffee. You're extremely frustrated, because it's just a small item, you should be in and out in the shortest possible time. How do you tackle that with your clients? Is that something that you deal with as well?  Barbara Wardell: shared that for their end, it's the advertising end, they don't deal with the customers per se. The places that people go with their smartphones is indicative highly of the products that they buy. So, when they go into a geofence, what they see is they're open on an app, because they're on apps or on the wide-open web, they're not on Facebook, Instagram, Google. So, when they actually go into that geofence and they're on an app, they will see an ad for one of their customers, and from that, if they toggle it or click it, they will see a map how to get there. Once they go into that store, whether it's that day or 90 days later, the satellite will ping them. So, that part is their end. What they go into the store is on the customer itself of how they treat their customer. And Ernesto has some insight on that as well.  Ernesto Cullari: shared that when they do a consultation with a client, one of the first things they ask, they're one of the largest advertisers for laundromats in the world, so small business owners have discovered that owning a laundromat is a very good business, you're serving your community, you're providing a great service, but it's very important to set up realistic expectations. So, he and Barbara, when they consult a company, they want to find out even,  “What kind of doors you have?” “Do you have doors that are particularly when moms and dads are coming in with their kids, are the doors automatic? Are they wide doors?” “Are you operating new machines?”  Because they want to set up realistic expectations for the end consumer. So, when they work with one of their clients, they do ask them how their operations run. They've been very fortunate to attract top operators in communities across the US, but when it comes to restaurants and spirits companies and hotels and HVAC and doctors and things like that, service providers, they do want to make sure that the product that they say they're offering is the end user experience that the customer has. But as Barbara said, it's not their responsibility to make sure they do operations well, but they advise them, “Hey, get your operations down, and let's make sure the promise that we give is matched with the in-store experience.” Barbara Wardell: shared that that's something they think that is very important. So, that's why they do a lot of research before they take on a client. They ask them a lot of questions to make sure that they're doing what they're promising in their ads, because you don't want that customer to come in and say, “Okay, this is not what the promise was, right?” Then they won't come back.  Ernesto Cullari: shared that they're concerned about their numbers; in order to do well for you, they need to be telling the truth. There needs to be truth in advertising, and they don't want their numbers as a company to be impacted because they're committed to delivering as much as 5000 visits a month, and if their clients are not on their end, providing the proper customer experience, it does impact him and Barbara. So, they're very competitive, they want to make sure they uphold the things that they say they're going to do, and they tend to advise their clients 100% of the time to do the same to make sure they're matching the experience with their ad promise.   The Impact of Geofencing Me: So, in the feedback that you just provided, it got me thinking to the fact that, do you find geofencing it's most effective or impactful based on your geographical location. So, is it that you primarily operate in the United States, in North America? And do you find that geofencing would be different based on, let's say, a customer who is in Nigeria, in Africa, or a customer who is in Kingston, Jamaica, in the Caribbean? Do you find that the behaviour based on the geographic location or even the culture of the country, impacts how geofencing works? Is that data that you're able to provide as well to the clients?   Barbara Wardell: Yes. So, they're right now in Australia, Canada and the United States, and there is a culture difference when you advertise in a different country, they found that a lot has to do, they do a lot of studies before they break into another country, to make sure that they understand the behaviours and kind of they do a listening device that kind of listens to the area to see, because they track mobile foot traffic, right? So, that's one of the things that they do to work on their geofencing, so they already know when they go into that area, what the culture is like, and also talking to the customer as well to understand the area. And also, they do a listening device or a foot traffic study to understand the area that they're targeting.  Ernesto Cullari: Agreed, Barbara said it perfectly. They do set up listening campaigns, and it's basically a beacon to measure, he'll give you an example, Australia, for listeners that haven't been there, he and Barbara have not been there, but when they look at it via satellite, you have these communities that are densely populated, and then you have hundreds of 1000s of acres of wide open space. So, they really need to do due diligence and measure the amount of devices that are available in an area before they market to them. So now, they haven't tested yet whether this works in Africa or South Africa, but right now, they're for sure it works all throughout Asia and it's a matter of so say, Nigeria, for example, they would have to set up a listening campaign, they would have to measure the amount of devices that are available and then determine what kind of devices are they. Are they iPhones, Samsungs and Androids, or are they flip phones and some other mixture of devices and that will impact what kind of the ads they use.   Me: All right. So, that definitely answers my question, and I think it will help to guide the listeners as well in terms of if they're small business owners, or even working in organizations with small business owners that they can definitely identify if this is something that would benefit them and benefit creating more traffic for their organization, generating more customers and hopefully impacting their customer experience.   App, Website or Tool that Barbara and Ernesto Absolutely Can't Live Without in Their Business Barbara Wardell: When asked about online resource that they cannot live without in their business, Barbara stated that she thinks it's the foot traffic study only because it gives them a lot of information before they even launch a campaign for any one of their customers. It is something that they can see a half hour before and a half hour after the customers, where they go from that that area, or that specific customer, and also for a year, they can go back for a year to look at that traffic and see where those customers go. Ernesto Cullari: He thinks for himself, he has his hand in a lot of working on the creatives for clients. And even though there are wonderful platforms out there, like the whole Adobe Suite, which includes Premier, Photoshop, Lightroom and all that, and Adobe Illustrator, and he thinks they're all great. But he likes the prosumer which are applications that anybody off the street could use. So, if you're a small business owner or even a big business owner, and you want an application where you don't need to go to your team or your assistant, you want to be able to do something yourself, Canva is a wonderful platform that he has actually, when he works in Canva after working in something like Adobe, his turnaround time sometimes in Canva is so much quicker because it's made for dummies. Canva is made for dummies. So, he loves Canva, and also, they manage designers, and those designers, they work in Creatopy, again, so that's a prosumer, anybody off the street could use that website, it makes great looking html5 ads. And again, as someone who manages creatives, if he doesn't like something, can go into Creatopy, and he could fix it himself. So, he thinks no matter where you are in your journey as a business owner, whether you manage a fortune 100 company and you have to deal with your admin, your marketing men and women, or you own a small business and you have to do it yourself, or you're hiring an agency like them, Canva and Creatopy, in addition to the Adobe Creative Suite, are just wonderful platforms.   Books that Have Had the Biggest Impact on Barbara and Ernesto Ernesto Cullari: When asked about books that have had an impact, Ernesto shared that he read Confessions of an Advertising Man by Ogilvy, which he thinks is one of the greatest books on advertising you can read. But also, it's not just advertising, it's in general, if you're someone who needs to communicate to the masses or to discrete audiences, small audiences, learning the art of communication is important, and he thinks Confessions of an Advertising Man, he have found invaluable.  In addition to Sun Tzu's Art of War, sometimes you have to crush your competition, and you have to be able to have the stomach for it, and strategy is necessary. And Sun Tzu's The Art of War he would also say. And then the Bible.  Barbara Wardell: She has to say one of her favorite is Wabi Sabi Love, it's about being in the present and appreciating everything that's in your life at that moment, because it could be gone tomorrow, and she's had that experience, she's read a ton of marketing books, but that's one that's close to her heart.  Ernesto Cullari: He shared that Yanique asked earlier about cost effectiveness, and the cost per acquisition and things like that. How does this compare to other forms of advertising? So, he's sure a lot of listeners out there have for various reasons, could be for charity, could be for advertising, could be for marketing. They've engaged in Facebook, Google advertising to promote an event or product. So, he can tell you, doing the engagement using Facebook and then starting with other forms of advertising since then, and he can tell you that geofencing, pound per pound is the Mike Tyson, is the absolute Mike Tyson of advertising. Everyone else is a lightweight. There is no censorship.  So, if you run political ads, you will face no censorship of any sort on the geofencing side, unlike Facebook and Google, who will silence you if they don't agree with your viewpoints. And in terms of reach and measurement, dollar for dollar, there's just nothing as effective as geofencing.  So, on a $500, he doesn't recommend only spending this, but on a $500 budget per month, you can end up with 20 people coming through your door. I do recommend for five-mile radius that you spend at least $1,000 on your market, that way, if you know the cost per customer, meaning how much money your average customer spends, you have the opportunity to 10 to 30x your return on investment depending on what the value of a new customer is for you.  In some of their verticals that they work with, the value of a new customer is $40,000 so on the $1,000 ad spend, if you gain one new client a month, that's a quite impressive return on investment. For other clients they have in the laundry industry, some of their clients are worth 1200 to 2500 a year. So, if they send the 30, 40, 50 customers a month, then that again, is quite a handsome return on investment, agreed.    What Barbara and Ernesto is Really Excited About Now! Barbara Wardell: When asked about something that they are really excited about, Barbara shared that they just launched which they're really excited about, their dashboard for their clients so that they can go in and see the reporting instead of them emailing them their reports, so now that they can go into the system and actually on their time and actually look at and see their results of their campaign.  Ernesto Cullari: He shared that he's excited about he and Barbara just got finished running a fundraiser from his mother's orphanage in the Philippines. She operates what's called Street Kids Philippine Missions, and she's been there for 15 years with her husband, Matt, and they have rescued kids that were in danger of being sex trafficked, that were eating out of garbage cans, that were basically destitute. And it's their 15th year, they just successfully raised $20,000 and that was simply an online campaign where they used their podcasting studio to talk about what his mom does, and Matt does there. And they're pretty proud of being able to use their resources to help kids that face sex trafficking that would otherwise be destitute. And he would say he's most happy and proud about that development.   Where can listeners find you online? Website – www.cullarimedia.com   Quote or Saying that During Times of Adversity Barbara and Ernesto Uses Ernesto Cullari: When asked about a quote to they tend to revert to, Ernesto shared from The Art of War, “He whose forces are of one mind will be victorious.”  Barabra Wardell: She shared that mainly, she always tells herself to be in the present moment and not get sidetracked by other things that are going on. But she can't think of a quote right now.   Me: Thank you so much for taking time out of your very busy schedules and hopping on our podcast and sharing all of these great insights as it relates to geofencing and the impact that it can have on 10x'ing your business, getting new clients, the advantage that it has over traditional media, advertising and just the opportunity for you to understand your customer base a little bit more, get an idea of where they're coming from and why they're coming to you, so you can continue to build on that and even exceed their expectations. So, I think it was a great conversation, and I just wanted to extend my deepest gratitude to you both.    Please connect with us on Twitter @navigatingcx and also join our Private Facebook Community – Navigating the Customer Experience and listen to our FB Lives weekly with a new guest   Links •    Confessions of an Advertising Man by Dave Ogilvy •    The Art of War by Sun Tzu   The ABC's of a Fantastic Customer Experience Grab the Freebie on Our Website – TOP 10 Online Business Resources for Small Business Owners  Do you want to pivot your online customer experience and build loyalty - get a copy of “The ABC's of a Fantastic Customer Experience.” The ABC's of a Fantastic Customer Experience provides 26 easy to follow steps and techniques that helps your business to achieve success and build brand loyalty. This Guide to Limitless, Happy and Loyal Customers will help you to strengthen your service delivery, enhance your knowledge and appreciation of the customer experience and provide tips and practical strategies that you can start implementing immediately! This book will develop your customer service skills and sharpen your attention to detail when serving others. Master your customer experience and develop those knock your socks off techniques that will lead to lifetime customers. Your customers will only want to work with your business and it will be your brand differentiator. It will lead to recruiters to seek you out by providing practical examples on how to deliver a winning customer service experience!

Buckle up, team. We're sharing some of our favourite apps that we use the most in our businesses to help us get more shit done and make us look great. It includes social media schedugling, time tracking and fancy-ass autocorrect. We also come up with some ideas for webinars, would you guys be interested??Number of fucks givenin this episode: 21Mentioned in this episode:* Canva* Later.com* Adobe Creative Suite (for creative stuff AND documents)* Descript* Typinator (Mac only soz, but try Phase Express on Windows)* Text Expander* Clockify* Toggl Track* reMarkable 2 (not an app, but god we love it so much). ---Text us about this episode.Our inaugural conference is happening in Parramatta on 17 September 2024! --- Find our more about F*ck Around and Find Out: Website | Instagram Find our more about Christine and Emily's Juniper Road: Website | Instagram Find our more about Rah: Website | Instagram Want to join us on the podcast?

Welcome, 7 Hatters! Today, we embark on an enthralling journey through the digital landscape with Alaric Heck, a visionary entrepreneur and YouTube marketing maestro, as we explore hats 3 and 4, the servant and the entrepreneur, and uncover the layers of Alaric's remarkable journey from a creative child to a digital advertising pioneer.Alaric's early life was a canvas of creativity, supported by his family's encouragement to explore and innovate. This nurturing environment was the bedrock of his entrepreneurial spirit, guiding him to launch his first venture, a YouTube channel, at the tender age of 12. Despite facing the inherent challenges of digital entrepreneurship, Alaric's unwavering determination and sharp insight into the evolving digital world... propelled him forward.Alaric's path wasn't without its hurdles, though. From navigating the complexities of the digital marketing space to mastering the intricacies of YouTube advertising, each challenge was a stepping stone to greater understanding and success. His journey is a powerful narrative of innovation, adaptation, and relentless pursuit of excellence.Now, as the founder of AdOutreach, Alaric has revolutionized how businesses leverage YouTube for marketing, transforming the digital advertising space. Beyond his business achievements, Alaric is dedicated to empowering others, sharing his knowledge, and mentoring aspiring entrepreneurs to harness the power of digital media.So, if you've seen Aleric everywhere as I did for the past few years, and you're intrigued by the potential of YouTube marketing, eager to learn from a digital pioneer, or inspired by stories of resilience and innovation, let's warmly welcome Alaric Heck to the seven hats...TakeawaysCreativity as a Catalyst: Alaric's journey underscores the importance of nurturing creativity from a young age, demonstrating how early interests can evolve into successful entrepreneurial ventures.Understanding the Medium: Mastery of YouTube marketing requires a deep understanding of the platform's mechanics and the ability to adapt to its evolving nature.Entrepreneurial Resilience: Success in entrepreneurship is not linear; it's filled with wins and learning lessons that collectively drive growth.Impact Beyond Profit: True success extends beyond financial gains to the positive impacts on clients' lives and communities.Adaptability and Learning: The digital landscape is ever-changing, and learning from experiences and adapting strategies is crucial for sustained success.Chapters:Chapter 1: Introduction to Alaric [00:00:00]Overview of Alaric's renown in digital marketing on YouTube.Early exposure to creativity and entrepreneurship.Chapter 2: The Creative Foundations [00:03:00]Upbringing in Massachusetts and family's role in nurturing creativity.From childhood interests to the lemonade stand story.Chapter 3: The YouTube Beginnings [00:08:00]Impact of restrictions on TV and games on creativity.Early video production and receiving Adobe Creative Suite.Chapter 4: Pioneering on YouTube [00:13:00]Early adoption of YouTube and creation of AppFind.Challenges and successes of growing a YouTube channel.Chapter 5: Leveraging YouTube for Business [00:18:00]Evolution of AppFind and shift towards YouTube marketing.Understanding profit versus revenue.Chapter 6: The Entrepreneurial Mindset [00:23:00]Lessons from operating a lemonade stand to a YouTube channel.Family influence on business acumen.Chapter 7: Expanding Horizons [00:28:00]Transition to YouTube advertising and founding of AdOutreach.Learning from successes and failures.Chapter 8: The Essence of Success [00:33:00]Reflections on success, impact, and creating value.Evolving understanding of success.Chapter 9: Overcoming Challenges [00:38:00]Trials faced during AdOutreach's growth and derived lessons.Importance of resilience and continuous learning.Chapter 10: The Future of YouTube Marketing [00:43:00]Predictions for digital marketing and YouTube's role.Role of AI and machine learning in content creation and advertising.Chapter 11: Final Thoughts and Advice [00:48:00]Advice to aspiring entrepreneurs and content creators.Pursuit of passion, persistence, and perpetual learning.-------------------------Visit https://www.the7hats.com/ for more information and more shows.Aleric on LinkedIn: https://www.linkedin.com/in/alericheck/Aleric's Website: https://adoutreach.com/Special Gift: adoutreach.com/giftMy Bio & Links: https://sleek.bio/yuvalselikSUBSCRIBE AND REVIEW...Want to be the first to know when new episodes are released? Please subscribe and leave a review!Subscribes and podcast reviews are pretty darn important to iTunes, and the more reviews we receive, the more likely we'll be able to get The 7 Hats message in front of more people (It's all about the iTunes algorithms)I'd be extremely grateful if you left a review letting me know your favorite part of the show or episode :)

In which the NetHeads get together to talk about the inevitability of nature, the wolf moon, Apple sideloads, Adobe Creative Suite, and more! LINKS! This Week's Tiktok To Watch ►► https://bit.ly/notextrobot Thanks for joining the NetHeads Patreon BRIAN POLL! ►► https://bit.ly/netheadspatreon Henson Shaving ►► https://share.hensonshaving.com/x/a0VfjG

In this podcast episode, host Troy Trewin interviews Chris Cronin from kitanica, a tactical adventure brand with a 28-year entrepreneurial journey. Cronin shares insights on the brand's evolution, emphasising over $1 million in retail success. Discussions range from manufacturing challenges to moving toward wholesale strategies. The episode unveils thought leadership on legal protection and growth tools, making it a valuable listen for small business owners seeking inspiration and practical advice.   Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here.   Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice.   And a snapshot of the final five Grow A Small Business Questions: Chris, a seasoned entrepreneur, highlights the hardest aspect of growing a small business - selling everything. His insight emphasises the complexities of expanding a business and the need for a robust sales strategy. Chris's favourite business book is Sun Tzu's "The Art of War," quoting, "Strategy without tactics is the slowest route to victory. Tactics without strategy are noise before the defeat." His favourite business book remains a powerful guide in navigating challenges. Chris Go-To podcast and online learning tool for professional development are YouTube, emerging as a game-changer, especially for HTML, Adobe Creative Suite, and Shopify. Chris underscores the significance of Google and YouTube for learning and development. Chris's top recommendation for small business growth is affordable legal advice. He highlights the importance of having a lawyer on call, sharing his experience in dealing with knockoffs and the value of having legal experts monitoring brand integrity. On the first day of his business journey, Chris would advise himself to "stay focused on sales." This timeless guidance underscores the foundational role of sales in the business journey.   Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey.

BONFIRE: The Mastermind Community for Established Creative Proshttps://philipvandusen.com/bonfireAre you a graphic designer looking for some career insurance? Join me for a must-listen on this podcast. I'll uncover 7 essential skills creative professionals need today that go beyond Adobe Creative Suite and Sketchpads to help you stay competitive in the ever-changing design landscape. From mastering little-leveraged communication skills to harnessing the power of AI in design, this session covers tons of under-the-radar strategies and dives deep into emerging business models tailored for creative professionals. Whether you're a freelance designer or part of a small design agency, this content is curated to equip you for success in your career. Upgrade your personal branding, explore hidden gems in content marketing, and understand how to network effectively in the digital age. Plus, we'll touch on mental agility, time management, and work-life balance, which are often overlooked but equally crucial.Thanks for listening! If you enjoyed this episode of the podcast, use the following links to more of my work and some valuable resources to get you started in your branding initiatives. Until the next episode!____________________________________WEBSITE:https://www.philipvandusen.com  THE BRAND•MUSE NEWSLETTER:  https://www.philipvandusen.com/muse  THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/ BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101CREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingBRAND DESIGN MASTERS Podcast https://podcast.branddesignmasters.com/subscribeYOUTUBE:https://www.youtube.com/c/philipvandusen LINKEDIN:https://www.linkedin.com/in/philipvandusen/THREADS:https://www.threads.net/@philipvandusen FACEBOOK:https://www.facebook.com/philip.vandusenINSTAGRAM:https://www.instagram.com/philipvandusen/TWITTER:https://twitter.com/philipvandusen  ____________________________The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends, and marketing.Philip VanDusen is a branding consultant and owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing, and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

Sonise Lumbaca is a versatile artist with a rich background in various creative disciplines. Her skill set encompasses a wide range of software, including Microsoft Office, Adobe Creative Suite, Final Cut Pro, and Avid, allowing her to excel in various artistic mediums. Sonise has an impressive writing portfolio, including published works such as comic books, screenplays, and fictional novels. She has also contributed to the communication efforts of Bennington College as a Communications Assistant and worked as part of the U.S. Army Public Affairs, where she honed her skills in strategic communications, copyediting, technical writing, media relations, and more. In the realm of film and video production, Sonise has a strong track record with several projects to her name. She's directed films, performed monologues, and created animation shorts that showcase her creative vision. Her work in illustration is also notable, having produced book covers, promotional posters, and digital illustrations. Sponsored By: Diesel Jack Media: https://dieseljackmedia.com/ Warrior Rising: http://www.warriorrising.org IntuBlade: https://www.intublade.com/ The Neutral Position is Hosted by Nick Palmisciano Nick Palmisciano is a New York Times Bestselling Author, Filmmaker, Founding Board Member of the international rescue non-profit Save Our Allies, and the CEO of the full-service marketing agency Diesel Jack Media. Nick is a Graduate of the United States Military Academy at West Point and received his MBA from Duke University. He received the prestigious “Entrepreneur of the Year” award from the Entrepreneur Organization in 2015 and is a proud recipient of the U.S. Army Ranger Tab. You can find this episode wherever podcasts are streamed:  Itunes: https://apple.co/3MrPlNE Spotify: http://bit.ly/43dBUGS Facebook: https://bit.ly/3mf56wD Instagram: https://bit.ly/3ZRY7Hq TikTok: http://bit.ly/3A0bhrL Nick Palmisciano Facebook: https://bit.ly/43h4erR Twitter: https://bit.ly/40SKQ2N IG: https://bit.ly/40WADlZ Diesel Jack Media Facebook: https://bit.ly/3UnGvlJ Instagram: https://bit.ly/43h4o2r

JOURNEY TO TRUTH 2023 CONFERENCE REPLAY Grafton, Illinois May 22 - 25 - GET YOUR TICKET TODAY! https://www.journeytotruthcon.com/ Cahokia Mounds: The Untold Story - Pre-Release July 30th only on PATREON: Subscribe to our Patreon for Webinars and Bonus Content: https://www.patreon.com/j2tpodcast SUNFIRE FESTIVAL: Aug 25-28 | Tickets available here! https://www.sunfirefest.com/ HOPEWELL FARM CBD: PROMO CODE 'Journeytotruth10' gets you 10% off all cbd products! To Learn More and Purchase Hopewell Farm CBD Products. Crypto payment option now available! CLICK HERE -- https://hopewellfarmtn.com/?wpam_id=1 OUR WEBSITE: https://www.journeytotruthpodcast.com/ DONATE: https://donorbox.org/donate-to-jttp Thank you

In this podcast episode, Lauren discusses the various tech tools and software her company uses for communication, sales, marketing, and client services. She emphasizes the importance of investing in technology to improve efficiency and mentions specific tools like Loom, Whereby, Slack, Monday.com, HoneyBook, and Calendly. Lauren also talks about their use of Flodesk for email marketing, Buzzsprout for podcast uploading, and PodSqueeze for show notes and SEO optimization. She also mentions the use of G Suite, Miro, Adobe Creative Suite, Canva, Social Pilot, and Copy.ai for various aspects of client services and social media management.All of our affiliate links, if you choose to give them a try:Podsqueeze - https://podsqueeze.com/?ref=brandgoodtimeHoneyBook: http://share.honeybook.com/brandgoodtime - get 35% off your first yearFlodesk: https://flodesk.com/c/BRANDGOODTIME - 50% off your first yearFollow us on Instagram: @brandgoodtime @shesbusyafCheck out our services: www.brandgoodtime.comConnect with Lauren on LinkedIn: www.linkedin.com/in/laurenloretoTopics discussed: tech tools, software, communication, sales, marketing, client services, technology, efficiency, strategic team members, Loom, whereby, Slack, Monday.com, HoneyBook, Calendly, video screen sharing, recording, call communication software, Zoom, team management communication, project management software, questionnaires, invoicing, automation capabilities, scheduling sales calls, Flodesk, Klaviyo, Buzzsprout, podcast uploading, podcast show notes, SEO optimization, Pod Squeeze, transcription, titles, topics discussed, notable quotes, G Suite, email, collaboration, Google Docs, Google Sheets, Miro, Adobe Creative Suite, website wireframing, design, Canva, social media scheduling, Sprout Social, Social Pilot, Copy.ai, content creation, ideation

This Stephen Schmidt from the Gazette Digital News Desk, and I'm here with your update for Monday, June 5.There will be the return of haze to greet you on Monday. According to the National Weather Service there will be widespread haze before 4 p.m. in the Cedar Rapids area. Not helping that at all will be a calm wind of 5 mph. It will be mostly sunny, with a high near 88 degrees during the day.Our next chance for rain appears to be Tuesday, but even that's not for certain, so make sure to water those vegetable gardens.According to reporting from the Associated Press, the body of one of three men who had been missing after the partial collapse of an apartment building in Davenport has been found, a city official confirmed Sunday.Branden Colvin Sr.'s body was recovered Saturday, city spokeswoman Sarah Ott said. Two other men — 51-year-old Ryan Hitchcock and 60-year-old Daniel Prien — still are unaccounted for.Colvin, 42, is the first person confirmed to have died in the collapse.The Quad-City Times reported that Colvin's son, Branden Colvin Jr., graduated from high school Saturday. He and other family members had been at the collapse site almost constantly, hoping for a miracle.The discovery of Colvin's body came a day after authorities announced that the search for survivors had been completed, with attention turning to shoring up the structure so recovery efforts could begin.Over the past four decades, 35 percent of fish kills have been related to agriculture, according to an Investigate Midwest analysis of state data from 1981 to 2022.Iowa is one of the top 10 agricultural states in the country. It is the nation's leading producer of corn, a commodity whose productivity depends heavily on fertilizer.It is also the nation's largest hog producer. Nearly one-third of the nation's hogs are raised in Iowa, with the collateral effect of generating thousands of tons of animal waste or manure.Jamie Mootz, the water monitoring data analyst at the Iowa Department of Natural Resources who handles the fish kill database, describes these events as unintentional incidents.“You could call all of them an accident, but some are avoidable,” Mootz said.Despite millions of dollars lost from fish kills over the decades, the amount of fines handed out is just one-sixtieth of the monetary value lost from fish kill events.Cedar Rapids residents can enjoy access to new and emerging workforce technology through the Maker Room at the Cedar Rapids Public Library this summer.After expanding its space and equipment at the downtown branch, the library is set to reopen the Maker Room Monday.The new expanded space will host a laser cutter, 3D printer, Cricut Maker, a photo scanner, and access to the Adobe Creative Suite to bolster access to new technology and skills being implemented in the workforce.Cedar Rapids Public Library Programming Manager Kevin Delecki said the program is focused on making cutting-edge technology accessible for all Cedar Rapids residents.“Now with these emerging technologies that are starting to become more and more integrated into schools, workplaces and job skills for the next generation — those skills are starting to become an expectation,” Delecki said. “But the equipment to learn those skills isn't widely available, it isn't affordable, and it does not have equitable access.”

It's the beginning of spring here in Canada. And with spring comes a desire to put all the messes of winter behind us and clean things up as we prepare for summer. That's where the term Spring Cleaning comes from. However, today, I'm not talking about packing away your sweaters and pulling out your shorts. Nor am I referring to cleaning the yard or washing the grime off the windows. Although, it is time to do all of those things. No. I'm talking about doing some spring cleaning of your design business. More specifically: Cleaning Your Computer Cleaning Your Office Cleaning Your Business Cleaning Your Branding Cleaning Up Your Computer. Spring is an excellent time to review your computer and see what you can clean up. Clean up your Backups. The first thing I suggest is examining your backup strategy. Are you doing everything possible to ensure your important files are adequately backed up? Do you have a good in-house as well as an online backup strategy? The price of hard drives is one thing that doesn't seem to be affected by inflation. You can get large-capacity hard drives for great prices these days. Paired with Time Machine on Mac or an equivalent solution for Windows or Linux can ensure you always have your backups on hand. I recommend Backblaze, a much more reliable backup system for online backups than Dropbox, OneDrive or Google Drive. And priced as low as $65US per year makes peace of mind very affordable. Speaking of backups. When was the last time you double-checked to ensure your backup files were backing up? You'd hate to have something happen only to discover your most recent backup is months old. Whatever backup strategy you're using, take a few minutes to ensure the backups are functioning and are current. Clean up client files. Clients come and go. So do design projects. After a while, you tend to accumulate a lot of outdated and even redundant files on your computer. Take some time to review your client files and see if you can get rid of anything. Delete or move files off your computer for any client who isn't in business anymore. If you want to keep something for nostalgia, keep the finished files which are often smaller. There's no reason to keep large working files for something you'll never use again. The same is true for old projects from active clients. If you don't think you'll ever need them again, get them off your computer. And all those stock images files you accumulate. Did you know that once you acquire them from a stock image site, you can re-download them anytime without paying again? So there's no reason to keep them on your computer. Clean up your Client List. One thing that can get out of hand in our business is our client list, especially if you do a lot of one-off projects. Depending on the system you use to keep track of your clients, you may want to divide them into Active and Inactive categories. It makes managing it much easier if you don't have to scroll through dozens or hundreds of inactive clients to find the one you're looking for. Clean up your email mailboxes. You may not realize how much hard drive space email takes up, especially in our field, where attachments weigh in at multiple megabytes. Chances are you save any attachments you receive to their respective client folder. It's the smart thing to do. But that means you have two copies of that attachment on your computer. One is stored in the client folder, and one is still attached to the email message. The same goes for attachments you send to clients. On a Mac, a duplicate copy is stored in the Library folder for your mail client. You can easily clean this up by highlighting a group of emails and telling your email client to delete the attachments. Clean up your Mail Lists. Another thing you may want to clean up is the email lists you're subscribed to. It's gotten to the point where you can't enter your email anywhere online without being subscribed to some email list. Take a few minutes to see what's in your inbox that you don't need, and unsubscribe from them. If you want to make it easy, look at unroll.me. Sign up to quickly unsubscribe from email lists you're no longer interested in. And get an easily consumed digest of the ones you want to keep. Clean up your Fonts. The next thing you may want to do is clean up your fonts. As of last year, Adobe software no longer supports PostScript version fonts. If you've been in this business for a while, you've probably accumulated many PostScript fonts. Since they're no longer usable, either get rid of them or convert your old PostScript version fonts to OpenType fonts using TransType 4 from FontLab. Clean up the rest. You can clean so many other things this spring on your computer. Take a few minutes to review your applications folder and delete any you don't use. Remove seldom-used icons from your Dock. Cull down your bookmarks. And update any passwords that need updating. And although it's not your computer. When did you last take inventory of the apps on your phone? If you're anything like me, there are probably a few you can eliminate. Cleaning up your Office. This one is probably the easiest since it's mostly visible. Although, in my case, not necessarily the quickest. Look around your office space and see what you can clean. What do you have on your desk, shelves, and other exposed surfaces? Do you need all of it? There's a fine line between well-decorated and cluttered. I know. I cross it all the time. That's why one of my biggest spring cleaning projects this year is cleaning my office. But it's not just about what you can see. How well organized are your closets, cabinets and drawers? Do you toss things into them to get them out of sight? If so, now may be the time to go through and organize what you need to keep and get rid of what you don't. And, of course, once the clutter is taken care of. A good dusting and maybe washing of windows can help keep your office space as a place you enjoy being in. Man o man, just looking around my office. I have a lot of work to do this spring. Cleaning up your Business. There's no time like spring to look at your business and see where you can tidy up. Clean up your Resume. If working for yourself isn't your goal, then refreshing your resume is something you may want to look at. Clean up your Portfolio. What about your Portfolio? The one on your website, or perhaps Behance or some other online platform? Are the projects you're showcasing up to your current design skills? If not, take them out and replace them with newer work. Clean up your expenses. Is there anything you're paying for that you don't use? Now is a great time to look at your expenses and see if you can cut back on unneeded expenditures. Do you need to pay for all of Adobe Creative Suite if Photoshop is the only application you use? What about your web hosting? Are there better options out there you can move to? BTW, feel free to use my SiteGround affiliate link if you decide to move there. It's where I host mine and all my clients' websites. Look at what you're paying monthly or yearly and see where you can save money. Clean up your Branding. It's pretty standard for designers to neglect their branding. After all, you spend all day working on other people's projects. You don't always have the energy or desire to work on yours. But if you neglect your branding, you may lose out on potential clients. Take time to review things like your website. Besides the ordinary things like updating themes and plugins, you may want to check for broken links and ensure you've done everything you can for SEO. It's also an excellent time to review your content. Does the wording need refreshing? Read Building a Storybrand by Donald Miller. It's a great book to help you compose your brand story. Is your about page giving the proper impression? For more on creating a great about page, listen to episode 52 of the podcast. What about your social media profiles or profiles on Upwork, Fiverr or any other platform? Does your profile photo need updating? What about your description? Sometimes a minor tweak can make all the difference. You'll feel better after you clean. So there you have it—Spring Cleaning for Your Computer, Office, Business, and Branding. Of course, there are many more things you can clean. And everyone's environment is different. But you get the idea. Spring is in the air, and the desire for freshness comes with it. And that can start with a little bit of cleaning on your part. Ensuring your workspace is a clean and enjoyable place to work and go a long way in helping you succeed. So get cleaning.

Eric Bakey shares how his passion for visual thinking got him promoted from building bridges under rocket attack to working as an elevator apprentice, general superintendent, and construction executive. Hear how this experience helps him solve business blind spots for organizations that he cares more about.Sponsored by ConceptsThis episode of the Sketchnote Army Podcast is brought to you by Concepts, a perfect tool for sketchnoting, available on iOS, Windows, and Android.Concepts' vector-based drawing feature gives you the power to adjust your drawings — any time you like. You can nudge the curve of a line, swap out one brush for another, or change stroke thickness and color at any stage of your drawing — saving hours and hours of rework.Vectors provide clean, crisp, high-resolution output for your sketchnotes at any size you need — large or small. Never worry about fuzzy sketchnotes again.Concepts is a powerful, flexible tool that's ideal for sketchnoting.SEARCH “Concepts” in your favorite app store to give it a try.Running OrderIntroWelcomeWho is Eric?Origin StoryEric's current workSponsor: ConceptsTipsToolsWhere to find EricOutroLinksAmazon affiliate links support the Sketchnote Army Podcast.Eric on InstragramEric on LinkedInEric's websiteGoogleToolsAmazon affiliate links support the Sketchnote Army Podcast.Sharpie markerCardboard boxCrayonsButcher paperFlip chartNeulandReplaceable nibsFountain pensFeud tipsPost-it-notesWhite boardGoogle DocsProcreateConceptsNotabilityTipsWhat problem are you trying to solve, who is it for, and what is the value of solving that problem?Where are you right now and where do you want to go?Be useful, resourceful, and knowing your five-mile famous world.CreditsProducer: Alec PulianasTheme music: Jon SchiedermayerShownotes and transcripts: Esther OdoroSubscribe to the Sketchnote Army PodcastYou can subscribe to the podcast through iTunes, Google Podcasts, Spotify, Amazon Music, YouTube or your favorite podcast listening source.Support the PodcastTo support the creation, production and hosting of the Sketchnote Army Podcast, buy one of Mike Rohde's bestselling books. Use code ROHDE40 at Peachpit.com for 40% off!Episode TranscriptMike Rohde: Hey everyone, it's great to have you, and I've got Eric Bakey on the line. Eric, it's so good to have you. Thanks for coming on the show.Erick Bakey: I appreciate you having me. Longtime listener, first-time caller. So, I'm really excited.MR: And I'm excited to have you. We had a little chat just before the end of the year and immediately thought that you'd be great for the podcast to share your story and your perspective. So, let's get that started. Tell us a little bit about who you are and what you do.EB: It has evolved. I'm an entrepreneur. If I'm at the bar, I would just tell someone I doodle for dollars. That gets a rise outta most people, but in a very real sense, I try to solve business blind spots. That feels right when I say it. I've had to go through a few different iterations of how you show up as an illustrator, which is not quite that. Not quite a cartoonist, not quite a whiteboard wizard, or whatever else you wanna call yourself. But that one fits right now.MR: Nice. Nice. Let's jump right into your origin story. I know a little bit about it, but I wanna let you take your time and tell us, maybe start from when you're a kid. Did you draw since when you were a little kid, and did that maintain itself through your life or did it come later in life? How did all that work out and to get to the place where you are now?EB: Yeah. I was drawn to the arts and I drew cartoons when I was a kid, and I actually won some scholastic awards in high school to go to art school, but I was too much of a tough guy. I just wasn't prepared to go take my art seriously. And so, I joined the Army right after high school and got to do the tough guy thing. Learned to blow stuff up, and more importantly, build bridges.When I got out, pun intended, I came up in the elevator industry and I went from stack and steel and spinning wrenches an elevator apprentice and worked my way up to become a general superintendent and construction executive. Really, it was the application of visual thinking that really helped me exceed in these kinds of things.I've brushed over about 12 years' worth my life there in a couple of sentences, but really, it was trying to understand the complexities of what an owner's intention was, what an architect's plan for making the thing beautiful, how an engineer makes the thing actually work, and then getting 80 different contractors to get on the same exact page and try to put the job in on time.I just used the tools that were available to me, which were a sharpie and a cardboard box, and just wheeled this thing into existence by getting everybody literally on the same page because everyone has their own competing priorities when it comes to a project.I used what tools were available, and that happened to be this thing called visual thinking. In hindsight, I wish I would've put a little bit more attention to that ability when I was going into my day job. It probably would've saved me a lot of stress. But, yeah, that's kinda the origin story.MR: Wow. Here's an interesting question because you came up from the bottom, being an apprentice and seeing everything from that perspective, you think that helped you when you came to the point of being this, I guess, a facilitator, I guess is probably the right way to call it, right? You're a facilitator using visual tools to try to get everybody organized and on the same page some ways, like a project manager, I guess, you might even say.Do you think, coming up from the bottom and working up that way gave you good perspective for all those other roles because you would've had to understand all those roles to really make them almost like interpret one to the other, right? Like the architect to the engineer because they might talk past each other. Is that a fair way to guess how that might have been?EB: Absolutely. It was through hard work and going from not knowing anything about anything and just struggling at every face going up. I hated at the time. I hated my job at every face of that experience 'cause there's always problems. But it was just a commitment to craftsmanship and then ultimately, the respect of the guys when I'm in charge.We all made fun of the guys who came straight outta college and started telling these 55-year-old mechanics how to build an elevator. They don't even know to do anything. The same thing, when I actually got on the office side of things, being able to speak from the perspective of the guys but on a more elevated business-like fashion and being able to—just the proper frame based on true experience rather than hypothetical book knowledge. I mean, it's just like street smarts versus taking a class.Fortunately, I've been able to do both, and absolutely, it was just a commitment to craftsmanship and trading cartooning as an honest trade. That's really how I came to this and leaning into it to say, "Okay, I'm not where I want to be yet, now that I've transitioned into this visual thinking world. I want to go there, but I'm not there yet. So what can I do now with the skills and abilities resources? I've got to be a good steward of these resources and solve the problems that are around me with these things to get me to where I'm trying to go in that general direction of what I think visual thinking should be. "MR: Another interesting question. Because you came from this perspective, you obviously had the respect of the guys who did the work. How did management react to you when you came to them? Do you think you had an interesting, where you are this in-between mediator that could speak the talk and yet speak their talk as well?EB: It's hard to be a legend in your own land. Fortunately, I got recruited from the field, I went to the office, I went to the competition. I could not get to the office level from the field place I was at. I had to take the next step of the ladder in a different company so that they would appreciate my knowledge. 'Cause I was just the irreverent kid, elevator mechanic at the one company that, yeah, sure, he does a good job, but he's an elevator mechanic.Those skills were celebrated by the competition, and it was a big opportunity. I wanted to overachieve and bring everything I could from the field but then apply in a new context in the office. It was appreciated at the new company.MR: Interesting. Almost like the place that where you got to a certain point where you outgrew it, and the only way to make the next step would be to leave it behind where nobody has any kind of preconceived ideas of who you are so you could start over again.EB: Maybe that was my own limited ability, but it's like the grass is always greener anyway. There's always ways, even now that I wish I could have transitioned things a little bit smoother, but, for me, it's always been, "All right, well, this is the new thing I'm doing. I'm going here and I'm gonna kick butt and it is what it is."MR: Interesting. Do you find that that's been the true for your process? Obviously, in each one of these, you had to burn it down and start over again. Are you finding this is a trend in your life for you to go to the next level? Has that been true for you?EB: Whether it's wisdom or fatigue, I'm doing less burning of bridges or anything like that. Distilling down with the truth and principles really are to get to where I'm trying to go has been more important. I think I was driven a lot by ego in the beginning. I wanted to go be the tough guy, army guy. I wanted to go be this pipe-swinging elevator guy. I wanted to go be the boss.Then as I started achieving these levels I was essentially climbing ladders, leaned up against the wrong building. I didn't think before actually building a career. If I would've had some visual thinking skills to really plan this thing out a little bit better, especially as I get to mentor some people now as employees and whatnot.It's like when I see that spark in somebody, instead of letting them go all these different directions, I try to channel it towards, "Hey, what are you really trying to accomplish?" I see there's a whole lot of activity, but what are we really trying to accomplish here? And try to channel them towards the best direction and just trying to be the friend or leader that I wish I would've had as I was coming up.MR: That's great. That's great. What kind of work are you doing these days? Are you still in the construction business? Where are you working?EB: I'm no longer in the construction world per se. I do a little bit of real estate development work, which is similar but different. It's before the construction actually even happens. I would argue it's much more lucrative to stay on that side of things. Also, I just got hired by Boeing, the big aerospace engine conglomerate. I'm really excited about that opportunity.I was kind of the wild, wild west of freelancing, whoever would hire me as a visual facilitator of how you show up as a marketer or a sales strategist or all kinds of different ways that you can use these skills. But I saw a real weakness that I had that I want to solve bigger problems and I want to be with a team executing upon worldwide. I just wanna have a bigger impact with these things.I feel like I have these really cool skills that are Ferrari skills for a small little consulting gig. But always, I want to go bigger and deeper with these people and it's hard to do that internally in a small business. I figured I'd go jump in the deep ocean where I'd have a team and ultimately also get mentoring from somebody I really respect.MR: Got it.EB: It is the same thing of—the ego thing is starting to fall past that. I wanted to be this irreverent entrepreneur, but what kind of problems do I really want? Like, oh, I can get, have a much bigger impact with over here, and I have these weaknesses that aren't gonna be used against me. They're actually gonna be strengthened by someone who I actually trust to help identify them. I'm really excited about the big opportunity that I've got going on now.MR: Give me an example. Let's say you're working with a—now you're internally, so let's say you're at Boeing someplace, just make a theoretical situation. You've got a problem that you're facing. You've got your team, you've got all of Boeing or some section of Boeing. How would you approach that? What kind of stuff would you bring to the table and how do you use visual thinking in that context?EB: It really is very important to understand the situation before you try to solve the problem. Slowing down and asking the right questions, it's not about having the right answers, it's about asking questions and truly having a consultative Socratic approach of feeling, where's the pain? "It hurts on the left-hand side of your body here. Is it in your arm or is it more in your leg? Oh, oh it hurts right there."Like, "Right there, right there, right there, right there?" And really taking a frame of, okay, so how does that apply to visual thinking? Drawing it out, asking the questions, capturing the emotion. That's the power of studying cartooning. The extra squiggles that make a cartoon really pop, make it look like it's moving can speak and tell a story that's more true to life than reality itself.I love that ability, and I do it and I show it to somebody and it's like when I get that, when I see the pain in their eyes and they can laugh about it, then I really truly understand. And then it gives me the right to then, "Hey, could this possibly be a solution?" Again, you get that work done upfront before you start prescribing a solution. So, really, it's understanding and doing it visually so that I don't have to have all the answers.I don't have an aerospace engineering degree, and so I'm gonna go—they did a fantastic job of interviewing a whole lot of people and I felt very unqualified 'cause I have no aerospace engineering background whatsoever. But I guess it was just in the way that I approached problem-solving, and that's what I'm excited to work with their innovation team to do that and really understand the kind of problems that a big multi-billion-dollar international company has and solve them with some simple pictures. Sounds really exciting to me.MR: That sounds really cool. I've looked at some of your work and talked to you a little bit. My impression is that the visualizations you do are a means to an end. Your goal is not to produce an image. The image is a step towards solving a problem. So, it doesn't have to be beautiful. It could be, as you said, you drew it on cardboard with a sharpie. Like medium doesn't matter, quality doesn't matter as long as it's communicating those concepts.Talk a little bit about your perspective on the actual work and how you use it and at what point do you just not worry about it, it just becomes a step along the way, or maybe it does become like a map of some kinds that maybe a team would follow over a long period of time.EB: I'm very fortunate that I have put the work in to become a really good illustrator. I've been paid to illustrate, I can draw photos realistically. I can paint portraits, I can do this really cool thing, but so can everybody else and they can actually do a lot better than me. So, I'm like, "What can I do to compete in this industry, the talent level is just unbelievable what people are able to do."I just chose to solve problems that were bigger than just pretty pictures. In the beginning, I didn't wanna share things that weren't super pretty. Like, is that social media envy game of who can get more status and likes and whatever. I just started sharing stuff that I thought was meaningful for me. I've been very grateful that it has resonated with some people 'cause I get people comment and message me very often about how can I do this for them in their organization.It's just me scratching my own itch. The longer I took to make sure everything was picture perfect and drawn out just perfectly, I got no different people either get it, where they don't get it and they're just like, yeah, like why am I so worried about this? Nobody actually cares. No one cares at all. So, it's like they only care about what you could do for them.And once I realize that it's like, okay, so how do I get faster at this and how do I capture these and share these meaningful things that maybe I care about and I thought people would actually care about, and they don't. So, like, huh? It's just been just creating as many—that parable if you wanna create the perfect pot, you don't spend three months making one pot. You spend the next 90 days making 90 pots. I'm just trying to crank out 90 pots and then eventually I'll get the perfect one.And then what to what end? It's ultimately just trying to solve problems for organizations and people that I want to be around. To what end, it's simply to have—I call them visually valuable conversations. I wanna have conversations with meaningful people. That's the end. I happen to use analog tools, digital tools, all kinds of different tools. It just a medium. I could be a crayon a on butcher paper for all I care, as long as I get the kind of impact that I want out of it.MR: And that it communicates. You're connecting your communication between whoever you're working with or the people that you're working with, so you get on the same page. That seems really important as well. That's really fascinating and I think that's covers a little bit of what you're doing. If you're just starting, you're probably not even sure what you're gonna be up to at Boeing yet. That'll be real fun to follow and see, check in with you in the future and see what you're up to.I wanna shift into the tools that you like. You've talked a little bit about using crayons and butcher paper and sharpies and cardboard. Do you have like a go-to set of tools like pens or notebooks or paper or some materials that you like, that you typically will run with? Let's start with analog first and then shift to digital.EB: As I said, I started with just a cardboard box and a sharpie marker. That's effective when you're just quick and dirty in the field trying to just get a point across, explain something complicated to someone who doesn't get it, that checks the box. When I went pro, about 2016, I started doing this full-time and I bought this fancy flip chart all the Neulands and replaceable nibs.I love it and they're super cool and fountain pens and feud tips and like, all kinds of really sweet stuff. And then I let the tools get in the way of doing the real work. I spent all this time practicing my typography. It was fun to take the courses. There's so much stuff to learn. There's so much to this stuff. I have a whole huge bookMR: Your books.EB: I love. I'm a total nerd when it comes to visual thinking and tools and only having the best. But then I stopped being a little bit so precious about it once the pandemic happened and I'm like, "Well now it's like what problem am I really trying to do?" I was so concerned about making sure it was pretty and messing around with like the right tools and everything. It's great. It's hard to do good work with crappy tools, but only a poor craftsman blames his tools.It's just like this dichotomy of, what can you use to get the job done and what job is it that you're really trying to do. When it comes down to it, you can do this job with some post-it notes and a sketchbook or a whiteboard or whatever it is that you have around you. There are some really nice things. There are wonderful resources. But I try not to get too hung up in it 'cause I will nerd out on—like the 0.07 G2 is better than the 1.0, or vice versa. I can totally nerd out on it, but I try not—what am I really trying to accomplish here? So that'd be my only feedback is don't let the tools get in the way of a good job.MR: It does sound like you probably appreciate—my perspective is I like to have tools that I can go into any drug store anywhere in the world and buy. If I can get used to using those tools, I know I've always got a backup. If mine blows up, I can go to the Walgreens or the corner drug store in the UK or whatever and probably buy something that if it's not that thing or it's pretty close.Sounds like Pilot G2 would be one of those things. Do you have any favorite notebooks? I only use 3M post-it notes because the cheap ones tend to curl up and fall off the wall. That's a little tip there in case you're gonna use post-it notes, get good ones ‘cause it's worth the money.EB: I do not leave the house without a little pocket-sized back—my back left pocket at all times with a sharpie, with the fine tip and the regular tip on it and a big like a 0.9-millimeter mechanical pencil because they don't break. I will never leave the house without it because you should always have your tools, especially there's always time, little five-minute pockets time to practice or the things that pop in your head or whatever. I love to just capture these little tiny things and it's just something that it is impossible to forget for me when I write it down, which is why I started doing this anyway.And if I put the words with the visual, it will burn itself. It's like mental dynamite. It's in there for good if I take the time to draw it out, especially in an emotional moment. So, I just have it with me. I don't always pull it out every single day, but it's always there and it's just like, these are my tools and this is how I'm showing up. Those are analogs I gotta have.MR: Nice. Then I assume like the little notebook that you keep in your pocket set, like a field note notebook or something like that.EB: It's a super cheap one. You can get them in packs of 12. They're super cheap and they're just plain. There's no dots or anything on them. Again, just like an Amazon special, I've got super precious notebooks and like sketchbooks that I don't wanna screw 'em up with like, whatever. I bust them out for [unintelligible 00:22:09]. I'll really lean into it when I'm gonna do it, but when I'm just for an everyday carry, it's better to have something that you don't mind messing up and just getting used rather than never using it.MR: There is something to be said about something that's so inexpensive that if it gets screwed up, "Eh, I'll just recycle it and start a new one." It doesn't feel like you're hurting anything. Nothing precious has gone away. It got all bent up or got a little burned in the fire or whatever. Take pictures of the important stuff and recycle it and move on to the next one. There's something really freeing about that. You're not so tied to having to have a special book or something like that. So that's really interesting. What about digital tools?You can run an entire business now with Google Docs. It's just unbelievable what is available for free to be able to do this. I've used Procreate to illustrate a couple books now. I love it. Concepts is really cool. I'm probably gonna transition more to Concepts because I'm running these much bigger projects and gonna need that infinite canvas to be open at all times and continue.When it comes to actually doing consulting work and delivering these things, Notability is just unbelievable. Being able to have a really pretty PDF that's uploaded into it and then you can also draw on it. It's unbelievable the tools that you can get for like 10 bucks.MR: Right. I know.EB: It's just mind-boggling. Because I'm not as seasoned as you are, but I was not willing to pay for Adobe Creative Suite back in the day. It was just not even an option. I just got good at these inexpensive tools and they're just unbelievable how good they really are. The tools are smarter than me. I don't even use them for even a fraction of what their ability to do is, and I'm already just blown away by how useful they are.MR: I've seen that as well. The quality of the tools that we have available to us for the price that they cost, like Procreate and Concepts, and even I use Paper By WeTransfer like that's $12 a year. That's a drop in the bucket. I get value out of that within the first week that I use it, it's already paid for in my mind from the value it provides. Even some other tools that you can get are pretty reasonable as well.I think that's good. It democratizes accessibility to those tools where maybe in the past it was pretty limited. You had to really be in with the old Adobe suite, especially if you bought it. Couple hundred bucks, maybe a thousand bucks if you really needed lots of tools and suddenly you better make use of it 'cause you know, a lot of money. That's really fascinating.Well, thank you so much for sharing a little bit about your tools. Sounds like you're a pretty practical guy like me. Let's shift into tips now. The way I frame this is imagine there's somebody listening, they're a individual thinking, whatever that means to them, and they feel like they've reached a plateau for whatever reason.Maybe it's the beginning of the year, maybe it's just, tired out of something. Just they need a little bit of inspiration. What would be three things you would give them, three tips you would tell them? It could be practical, it can be theoretical things that you might say to encourage them to begin again or start the climb.EB: I'd say first, what problem are you really trying to solve? You're hung up on this thing, you are trying—what are you really trying to solve and who are you trying to solve it for? Are you trying to solve it for yourself? Because sketchnotes are a fantastic way to solve for yourself also get some gratification and edification from other people who think your work is cool.There's a whole community for people who just do sketchnotes. As someone who's gone through several apprenticeships, it's essential to get those basics down 100%. What are you trying to solve? If it's skills that you need to get, just do some sketchnotes and it's for yourself. If you're trying to solve for somebody else, okay, is this a graphic recording kind of question? Is this a visual facilitation kind of question? Then what is the value of solving that problem?For you, is it to just get past the mental block of that, "I'm not good enough to do this thing?" Well, yes you are. There's so many uses for visual thinking and how you can in increase your skills and share them with somebody else because the only way to get better at drawing is to push the ugliness out of your pencil on that piece of paper. There's no way—no matter how many books I read or courses I take, I continue to learn and continue to get better.People are so good at this stuff and even after people are tell me that, "Oh, you're so talented." Still, I'm never satisfied with how much further I could push this. The tip point number one is what problem are you trying to solve? Is it for you or for someone else? And what is the value of solving that problem? So, you get off your butt, actually solve it. You need consequences for it not being solved or a reward for solving it.What is the problem? Who's it for? What is the value of doing this work? You need to get that clear before you're gonna get past your funk. That'd be my first tip. Second is, so where are you right now and where do you want to go? As I said, if you want to build sketchnotes onto and become a professional with this thing, you can. There's also people who I would argue I'm a better illustrator, or arguably they've got incredible businesses doing this thing.It has very little to do with your physical skillset and more about who is the community that you're surrounding yourself with. If you're just trying to be, like just educate yourself on a specific topic. Maybe you're struggling with math or physics or something like that, and you can use visual thinking and sketchnoting to solve for that. Or there's tons of business and personal development advice out there. There's tons of podcasts that, to distill it down.It's a whole problem of itself, there's this proliferation of advice out there. It's too much of it. It's a massive fire hose. And people have made incredible Twitters and Instagram pages and made incredible illustrations and sketchnotes of just distilling down all the stuff. Maybe you'll also see that some of it is bull crap. Drawing it out and seeing, oh, this actually doesn't—that I see it in front of me, it sounded really good, but.That would be, so where are you now and where do you want to go with this? Do you wanna do this professionally? I have now I've got hired by this incredible company that's an aerospace defense company that's unbelievable. And I'm just someone who's like a reformed construction worker turned cartoonist. It'd be really hard to even put your finger on exactly how I got here. It's not something that I intentionally woke up and said, "I'm gonna do this thing." It was something that pulled on.Once I saw it, once I saw your work, I saw there was a whole community, how do I get better at this skill so that I can be undeniable that even that I can solve these problems and work for a company that is on a mission that I actually care about. Cool. My third and final one would just be to be useful, resourceful, and worth knowing in your five-mile famous world.It's not about being the best artist or even being the best listener. It's not being about being the best, it's being useful with the talents that you've been given, the resources that you've got. Resourceful people, use your resources and be useful to the people who are around you. And being worth knowing, I feel is a higher calling than being well known. That's really what I aspire to do. I guess I'm giving myself my own advice here, but that'd be my third tip.MR: That's great. Those are three great tips. I love all three. Thanks for sharing those with us. We're right at the end of the podcast if you can believe it. It just kind of flew by. It was so fun chatting with you. Tell us, what's the best place for people to find you if they wanna connect, if they wanna talk with you where would they go?EB: I post pretty regularly on both Instagram and LinkedIn, and they're under my name Eric Bakery, B-A-K-E-Y. I also have my own little website, Eric bakey.com. The whole online presence, I'm not hard to find if you just type me into Google, I'm sure you'll find me.MR: I hadn't thought about this until you said your name. Is there any kind of background in your family of being bakers? Is that in your history?EB: Funny thing on my mom's side, so not my dad's side, but the Bakey name, my mom's grandfather was a famous wedding cake baker in Philadelphia.MR: Really?EB: Well, my mom makes me a birthday cake where she makes wedding cake, birthday cake for me.MR: Wow.MR: I can't get it at the store. I gotta get my mom's fancy birthday cake stuff. I guess I'm kind of spoiled.MR: There is baking in your history somewhere.EB: There is. Yeah.MR: Interesting. That's pretty cool. Well, Eric, this has been so much fun chatting with you and having you share your experience and your story. Thanks so much for being on the show and thanks for the work that you're doing and how you're sharing and how you're being in the world. We so appreciate it.EB: I appreciate you. You're a huge inspiration. Thanks a lot, Mike.MR: Well, thank you. And for everyone listening to the show, it's another episode of the "Sketch Note Army Podcast." Till the next episode, we'll talk to you soon.

In this episode Nick talks about the reason why he loves YouTube for your church in 2023. How to get started for less than $1,000, and how to utilize your videos for digital and in-person. It's the perfect Hybrid strategy for churches in 2023. TikTok: https://www.tiktok.com/@clasonnick Watch this Episode on YouTube: https://www.youtube.com/channel/UC9pjecCnd8FVFCenWharf2g Full Transcript and Links at: http://www.hybridministry.xyz/033 FREE E-Book: https://www.hybridministry.xyz/articles/ebook TIMECODES 00:00-01:46 Intro 01:46-08:50 Don't Sleep on YouTube 08:50-12:26 Recommended YouTube Strategy in 2023 12:26-16:45 Editing your YouTube Video 16:45-18:04 2023 Church YouTube Channel Gear Starter Kit 18:04-21:00 Turning your long-form content into social clips 21:00- 22:18 Turning viewers of Shorts into Subscribers and viewers of longer form videos 22:18-24:45 Utilizing YouTube videos for Hybrid Ministry 24:45-26:05 The added benefit of Pre-Filming 26:05-27:53 Outro GEAR LINKS Microphones: https://www.amazon.com/gp/product/B0B8RFV5GR/ref=ppxyodtbasintitleo00s00?ie=UTF8&psc=1 https://www.amazon.com/gp/product/B09SVVJQBS/ref=ppxyodtbasintitleo01s00?ie=UTF8&psc=1 Tripods: https://www.amazon.com/MT-16-Extendable-Adjustment-Lightweight-Portable/dp/B08LGGXH1J/ref=sr13?crid=1TDQYAVZ9MDJE&keywords=desk+tripod&qid=1676478938&sprefix=desk+tripod%2Caps%2C176&sr=8-3 https://www.amazon.com/gp/product/B083J6D5ZK/ref=ppxyodtbasintitleo00_s00?ie=UTF8&psc=1 Ring Light: https://www.amazon.com/Holders-Stepless-Dimmable-YouTube-Photography/dp/B08JPCSDMP/ref=sr13?crid=36WSGU8GCX1U2&keywords=ring+light&qid=1676478960&sprefix=ring+light%2Caps%2C121&sr=8-3 TRANSCRIPT Nick Clason (00:02): Well, what is up everybody? Welcome back to another episode and YouTube video of the Hybrid Minister Show. Hop in the show notes to subscribe or check out the other platform. If you're not on YouTube or if you're not listening on a podcast. Excited to be with you today. My name is Nick Clason, and I, as always am your host. You know what we are going to be talking about today? Do not sleep on YouTube. We're gonna dive into that in just a minute. But before we do, make sure you hit the show notes hybridministry.xyz, episode 33. So at http://www.hybridministry.xyz/033 for all the show notes, especially in this episode, I'm gonna share some actual product links to some things that we're using. I'm not an affiliate or anything like that, but just, this is what we've done. This is what we've used, so make sure you go check that out as well as if you have not head to the, have I already ruined my church's TikTok account, A complete guide to posting a TikTok from Scratch. Nick Clason (01:09): And the reason I made this is because I want this to be a guide for anybody who's never even opened the TikTok app to a first be able to shoot and edit a TikTok, but then be able to cross post it to all the different platforms. Um, so go and check that out. That's a free gift from us to you. Hit the link in the show notes for that. Alright, everyone, glad to have you. Thanks for being here. If you're on YouTube, hit that subscribe and bell button. If you're on podcast, I'd love, we'd love to also ask you to hit that subscribe button. But let's dive into, don't Sleep on YouTube, episode 33. Here we go. Well, hey there everybody, and, uh, in this episode, like I said, I want to talk about Don't sleep on YouTube. Now, what does that mean? I think, um, at least in my sphere or whatever, like I think YouTube is like a little bit the forgotten child of social media. Nick Clason (02:05): I was talking on the phone this week to my brother, um, who's just getting started at a church and just getting started on his social media accounts. And he's like, so should we do TikTok? And I was like, yeah, for sure, but he is a youth pastor. Should we do Instagram? Like, yeah, yeah, you can do Instagram. Um, anything else is like YouTube. And he's like, YouTube, really? And I was like, yeah, YouTube, uh, here's why. YouTube is the either second or third, depending on how you look at it. Largest search engine. So, I mean, if, if it's not second, uh, behind Google, the argument is that it is third behind Google, Google Images, and then, uh, YouTube is third. And so, um, also YouTube is owned by Google. And so, um, all three of those are owned, you know, by the same person people place. Nick Clason (02:53): And so the search engine is going to, um, be tied to a Google, uh, a strength of a Google type search engine. So it's, it's not going to be a small bananas like TikTok is trying to, uh, acutely turn themselves into more of a search engine type platform. And like, that's fine, but it's not powered by Google. You know what I mean? It's powered by by TikTok. And so TikTok was good at making vertical viral style videos. YouTube is owned by the largest, best and most powerful search engine in the entire world. So YouTube has some strength and some weight behind it. In addition to that, uh, YouTube has recently, um, burst onto the scene with shorts. I don't know the last time you logged into your mobile app on YouTube, but there'll be a couple of widescreen long form classic YouTube video recommendations, um, in one, two, or three of the first spots. Nick Clason (03:52): But then right beneath that is a list of shorts. It's similar to the Instagram app. Now if you're scrolling through all the square pictures, but then it'll suggest some reels. That's what YouTube is now doing with shorts. And about a year or so ago, I, um, I gave up on YouTube shorts cuz I posted a few and they got like one or two likes and or views, like just, it was useless. And, uh, it was the clunkiest between TikTok, Facebook and Instagram and YouTube. Of those four, it was the Clunkiest, uh, to post of all of them. And also it has the shortest window for shorts. So like TikTok now, um, will offer like an up to three minute video. And for some people creators or something, I'm not sure who gets this. Um, some people can post up to like 10 minute videos. So Rios has now got a longer length on Instagram. Nick Clason (04:44): However, on Facebook it's shorter, which doesn't make any sense why like those two who are both owned by Meta wouldn't communicate and talk to themselves. Uh, YouTube still only has a one minute, um, clip option. So anytime I'm making any sort of vertical video content, if I want to post it to YouTube, I need to ensure that it's a minute or less. Um, but that's usually not that hard. Um, and so like even yesterday I posted on our, um, TikTok, we did one of those blind rankings. I had, uh, a girl, um, who's one of our worship leaders at our church that leads a lot in our ministry. I had her do a blind ranking of NFL teams based only on the logo. Cause she doesn't know anything about sports. And, uh, I'm dating myself a little bit, but we posted that on Super Bowl Sunday thinking that'd be, you know, like a funny thing to kind of play off of like the Super Bowl thing, vibe or whatever. Nick Clason (05:35): Um, and when she recorded it on TikTok, she recorded it for like a minute and 30 seconds. So I had to go and I had to cut it and shave it down. I did that all in the TikTok app. Um, but then when I was able to then take that link and post it on YouTube, it was less than a minute. So I was able to go on YouTube shorts and I had a decision moment there. Do I just post this on, um, TikTok and Instagram reels or do I do the work, cut it, chop it down to be able to get it over to, to YouTube. Here's the interesting thing about that particular video, you never know because especially when you're posting the four platforms, one might like blow up on one and get like one view over on another platform, but in this case, that video performed best on YouTube, believe it or not. Nick Clason (06:20): And so from about a year ago when I first started, um, posting on YouTube, they are much more, uh, they've done a lot more work, I think, on their backend to make shorts a little bit more viable. When I first started posting shorts on our churches student ministry YouTube page, we didn't do that until the very first of this year. We were changing our name in 2023. And so I already had the YouTube channel for Cross Creek students. Um, and I didn't want to start a YouTube channel for first Colville students and switch them over. I just, I wanted to get a clean start from everything, logo, handle, the whole thing. Cuz YouTube's the one i, I know the the least, right? I didn't want any issues. And honestly, even like right now, our TikTok is still under at first Colville students because TikTok holds, um, those names longer, um, to let them become available. Nick Clason (07:14): I, I already had a Cross Creek students account on TikTok. I owned it. Um, and I deleted it hoping that within 30 days they would give it to me part, not hoping only for hop's sake, but also because that's what they said that they would do. But then when I did more research, if someone deletes their account, they hold it for four months until it becomes available again. Or at least that's what someone said on Reddit somewhere. So we're gonna see, um, one day we'll change that over. But nonetheless, I digress. I didn't start posting on YouTube until January 1st, 2023, uh, because of the name change thing. And it is now, again, dating myself when this was, uh, recorded versus when it's gonna be aired live. But it's February 13th and we have over 70 subscribers on YouTube. We post a once weekly long form video clip. Nick Clason (08:04): Um, and so we have maybe 10, I wanna say something like that. Um, long form longer than 10 minute video clips. Um, the rest we just post are normal three day, three a day, um, short form video content that we also posted, TikTok that we also posted to reels we posted over on YouTube. And we have over 70 subscribers that is easily the fastest growing social media platform of all the other platforms that we're using. Um, we are reaching new and different people on YouTube than we are on TikTok than we are on Instagram. TikTok is probably the second fastest growing. Um, and by far the slowest are Instagram and Facebook. They're just, they're not there yet. So what do we do on YouTube? What is my recommended YouTube strategy? Now and foremost, if you're a church and you're already using YouTube as a container or a holder or a storage platform for your live stream Sunday sermon, uh, Sunday services, uh, that's great. Nick Clason (09:07): I would recommend continuing to do that. If you're just getting started and you don't have the money or the gear or the infrastructure or the desire or the know-how, or whatever other myriad of reasons why it might be difficult for you to get your service up onto YouTube, then here's what I recommend. Pre film your messages sitting down in front of a camera, very similar to what I'm doing right here. For those of you who are not subscribed to our YouTube channel, we're watching it there. What I am doing now, sitting in front of a camera, talking directly into it, pre film your content, why I talked about this in previous episodes, and so I'll, I'll ensure that I go link to that. I think it was in like a three part episode, so it'll be behind some other stuff, but I'll link to it. Nick Clason (09:51): Um, YouTube indexes videos that, uh, and and videos that perform the best are those videos that are between, uh, 12 minutes and 17 minutes. Um, a Sunday sermon, typically 30 to 45 minutes, um, somewhere in that range. And if you're including the worship and the announcements and all the other stuff, you're church service is probably somewhere between an hour and an hour and a half. Um, and YouTube measures and tracks watch time and retention rates and drop off rates. And so the longer your video, that's, that's good. Okay? It's good to have a long video, but if people aren't staying for the whole video, it's gonna actually be a ding against you. The other thing that you get to do with, um, a pre-filed message, uh, is that you get to, you get to make it accustom and, and tailor the message for people online only you all know, and you've all been there, especially as we've moved from Covid d whereas like digital only into back to in person. Nick Clason (10:56): You've all probably noticed and known the hybrid struggle that there's been where you're talking to, you know, during Covid, you're talking directly to a camera that worked really well, but then you're talking to a room and also some people behind the camera, and now you're probably talking to a room and less people behind the camera. And so when you pre-filed, you're able to talk directly to the people that you know that are gonna be watching and consuming this on YouTube with your in-person sort of being the secondary or sitting in the back seat of the purpose of that, that video, right? And so, uh, YouTube, you guys know this. You've watched it before. They even like probably make fun of it or make memes out of it, right? But the whole thanks for being here, watch it like it subscribe, make sure you hit that bell. Nick Clason (11:40): You can do all of those things when you prefill the message. Why do we do those things? Why do YouTubers do those things? Because they actually work. Believe it or not. Uh, if you just watch a video or someone just as a video versus if you tell them to and subscribe, like comment below, you'll actually see a, a noticeable uptick in those things happening if you just ask them to do it. And so that's one of the advantages of sitting down pre-filing your message. You can make it shorter. Uh, you can make it fit into what's preferred for YouTube. You can speak directly to an online audience, someone that you know is going to be consuming your message in an online forum, an online first type forum. And you can, uh, tailor your message in that that way. All right, so let's get nitty gritty. Nick Clason (12:28): So what do I do? What do I use? Uh, so for phones, believe it or not, I'm an Android guy. Um, and so I am filming this video and, and, um, I film all of my other, uh, videos that I pre-filed people with on a Google Pixel Pro seven. That's the one that they, uh, you know, put on, you know, commercials and stuff where you can do the magic eraser, take people out of the background, stuff like that. I tried that last night actually for the very first time I was watching the Super Bowl and they're advertising for it. And I was like, oh yeah, I have that phone. Let me see if I can actually do that. And so I did. Um, but the camera is top of the line for cell phone cameras. Um, it's, it's not a camera camera, right? Um, and so it's, it's got its limitations for sure. Nick Clason (13:14): Uh, but it's the phone I also use for my personal use. And so because I use it for my personal use and I use it for my, uh, filming and stuff, I, I invested in it personally so that I can use it for things both at work and stuff like this I'm using for the podcast or whatever. So I just use my cell phone for church has, um, a budget and they're not willing or able or whatever to invest in livestream. Look no further than the camera in your pocket. It is probably better than most, uh, most like most cameras that we had access to even like five years ago. It's crazy. So what do I do after I film it? Well, I use the Adobe Suite Creative Cloud. My church, uh, pays for that. It's like $55 a month. Um, I think for a business license, and let me just say, I think it's worth it. Nick Clason (14:04): There are other free programs and you can nickel and dime your way away from those things, but for like editing purposes, it's really helpful and useful. Now, most computer softwares have a free video editing, um, service and you, you can get by with some stuff. Uh, but they're just like, all those free, all those free things are all those things that are not like a part of the, you know, like industry standard. They're just, they're gonna have shortcomings and they're gonna have things that you wish they had that they don't have, or services that they offer that they just aren't able to offer because they're not free. I always think about the time, one of the churches I worked at that I got, I got really into design, um, and like making graphics. That was like one of the things I, I kind of became the Sunday morning slide graphic maker. Nick Clason (14:50): Um, and I, I learned how to do all of that in PowerPoint, but then there were just shortcomings. Like I, for example, I couldn't make a round background with transparent outlines around it. Why? Because that's a Photoshop thing, right? And there's some free programs out there that do it. And now even with things like Canva and whatnot, um, that are even much more prominent than when I started doing it. But I remember asking my, my boss to ask the finance committee if we could please spring for the Adobe Creative Cloud, um, Adobe Creative Suite. Um, and he just, he was unwilling to pay the money at the time. And so I was doing a lot of things, but I just, I, there was always limits to what I could do in PowerPoint versus in Photoshop. And so that's what I'll say, yes, you can, Jimmy Rig and Jerry rigger way around a lot of things. Nick Clason (15:40): But, um, and sim this is the same conversation by the way we're just having with the camera. Like my cell phone does a fine job, but like, there are still limitations to it. And so there's always a, an upgrade that you can always make. So you just gotta figure out where and how you wanna spend the money. And so, um, we use Adobe Creative, the Adobe Creative Suite in many more facets and, and you know, places than just, uh, for YouTube videos. But I use Adobe Premiere Pro because it, it links really well with the Adobe Photoshop in Adobe After Effects. Um, and I don't use After Effects for every edit. I use it for like, some initial things for some lower thirds and some animated graphics and stuff like that, that I just store and have and put, you know, places when I'm editing. Nick Clason (16:27): Um, so I'll, I'll use it like for the first time or for the first few videos to get a a, a library of some things. But for the most part, when I'm editing, I'm just using Adobe Premier, um, pro and Adobe Photoshop. And they, they talk really well together cuz they're both in the same creative cloud. So what did I get? So in addition to my phone, I have like a ring light. Um, I, I bought a tripod, a desk tripod as well as a full standing tripod. Um, and I bought two style microphones. I bought two lapels that connect via Bluetooth. They just plug right into my phone. Um, and I bought a shotgun style microphone that plugs into like the charging port of my phone. And I'll tell you what, what I'll do is I will throw all of those links into the show notes. Nick Clason (17:16): Now, keep in mind they are for, um, like Android connections and so if, if you don't have one of those and you have an iPhone or whatever, there are all the same things for iPhones as well. So you can see what I got and you can then, uh, take that and, uh, adjust your recommendation toward, uh, an iPhone thing. And so that microphone, uh, is probably the best investment, I would say of all the things. It just, it has really good quality, it's really easy to use. Um, and it just makes the video sound just a little bit better and a little bit more professional using the microphone. That way it's, it's not a microphone like this, uh, like this podcast mic that I have for those of you watching, um, it plugs directly into my phone and I can shoot it right at whoever, um, is looking at my phone or at the camera. Nick Clason (18:05): All right, so then how do I use, uh, then how do I use that strategy for social? So when I'm editing in Adobe Premiere Pro, um, I find two spots to create just vertical video message clips. Um, I clip 'em out. I, I try to find a good hook. If the person, myself or any of our other, uh, people on our team don't have a good hook, I will have them talk for a little bit, pause and I'll fly in some text and I'll do an AI voiceover. Um, and the place that I've been using for that AI voiceover is, um, a place called V V E E V E E d.io, uh, v and also I'll drop that in the show notes as well. Um, and I, all those AI ones similar to what I was saying earlier, uh, they, they require a payment, right? Nick Clason (18:56): They require you, like you can get one, but then you gotta start paying if you want more than one per one per week or something like that. I can't remember. Uh, but v do IO so far has been working well, I'm gonna anticipate it one day, it's not gonna work, and I'm gonna have to pay for an AI voice generator. Um, and that's just that classic, like, that's really popular on TikTok right now. I don't know how long that will be, but for right now, that works well as a hook. So like, I might be talking pause, AI voice come in, and then it keeps, uh, and then it plays the rest of the thing and the AI voice works as a hook. And then the rest of the video in under 60 seconds hopefully delivers when you're editing an Adobe Premier Pro, you can create an in and an out by just clicking the I while you're in your sequence and an o for I in and o for out. Nick Clason (19:44): And then you can just render that out, um, just that little section. So in that little section, I'll chop it up real a lot. You know, like, I'll make it real quick. Jump cuts, I'll zoom in, zoom out, like for emphasis and whatnot, I'm able to add captions directly in Adobe Premier Pro, um, and, and use it that way. So, uh, that I will chop that up. I'll chop up two of those, and then I'll also do one of those videos I've talked about and, um, with just like stock motion video background in the background, um, motion video background thing with like a tweet tweet looking screenshot over top of it as, as like a quote from the message or a bottom line. And so I'll, I'll use three different sermon style clips, um, sprinkled in and woven in through our social media throughout the week. Nick Clason (20:32): So like, we meet on Wednesday nights. So I have one that goes live on Thursday morning from the pre-recorded YouTube video content. I have one that goes on Sunday morning. I usually do that as like the, the quote post. And then I have one that goes on Tuesday, uh, the day before next message would be preached, or our video goes live in the room on a Wednesday night. So that is my, that's how I use my social media strategy. Um, and how I weave that into our schedule. On the end of those social media videos, I use just a YouTube subscribe ender screen. And so this is probably my favorite part is because we pre-filed and have longer form, uh, YouTube messages, if someone does in a discoverability algorithm stumble across our message, it will then, uh, fade to a screen that says, watch the full message on YouTube. Nick Clason (21:24): I like that because I think that when there is an actual like strategy or place to push people to, if they do discover you, um, we talked about it in the vi in the u in the podcast last week that a lot of Gen Z more than more than 50% say they use short form platforms to find short form videos of things that they may want to watch longer form of later. And so, uh, I use that and say, Hey, go watch the full message over on YouTube, then go click the link link bio, you know, something like that, uh, to take them to the full message of the short clip that they just watched. And so that's one of the ways that it's not just about going viral, it's not just about vanity metrics. It's not just about getting a lot of views, but it's hopefully about taking people from an awareness of us to consuming some more messages of us or that we are able to produce. Nick Clason (22:19): Now, this is my favorite part because our podcast is called Hybrid Ministry, but what are ways that we use this in a hybrid style? So I say we pre-record, um, and so we do a message on Wednesday Night Live. We pre-record it, um, post it on YouTube when we meet on Sunday mornings, uh, well actually first when we meet on Wednesday nights, we provide a you version live events, uh, event on, on their phones so they can navigate and interact in you version that can take notes, they can read the, the scripture, they can follow along with the outline basically. But then at the end of it, you can push and produce some external links. So a lot of times I will link to a short, a YouTube short, um, or a long form YouTube video that relates to the topic that we're teaching with. Nick Clason (23:07): So that's a way that something that we're do, that someone's experiencing in the room, they can experience a hybrid relationship with us, with our social media, with our platforms, um, through that YouVersion events. The other thing that we do is on Sunday mornings, um, our students all come in for a big into the auditorium for a big look announcement time, real quick, five, 10 minutes, not, not much longer. And then we break them out into the small groups all throughout the building. Um, what we're able to do, because our Sunday morning small group ties to our Wednesday night message is now that we're pre-filing, I've been pulling a minute or two clip from the message, um, and playing it. And so like I've told you before, we have a team of three. And so oftentimes whoever is teaching on Wednesday is not the person doing announcements or, or hosting the room on Sunday morning. Nick Clason (24:01): Um, and so, and like yesterday, uh, my boss, he preached on Wednesday and we played his clip and he's on vacation, but he was still able to, you know, uh, tee up the morning and, and still give a moment of spiritual influence to the entire room because we're using this message, uh, that we've already, we already have in the can. We already pre-filed it, it already exists somewhere. So for those kids who don't get, don't come on Wednesday and don't get to hear him speak ever, um, it's an opportunity to to introduce them to him, to introduce him to, to introduce them to his style, for them to hear from him. Not just in giving announcements, but also in giving the actual message content. Finally, my favorite reason for not sleeping on YouTube and the added benefit of pre-filing is it gets you into your content sooner and it gives you, uh, just an opportunity to prep, um, before you're gonna take it live to your room before you're gonna stand up and preach it. Nick Clason (25:04): And so I think it's valuable that you're not flying in hot on a Wednesday, having, uh, just printed something from a pre-canned curriculum and then just grabbing the outline notes. I think it's good to have ingested it, digested it, um, wrestled with it, interacted with it, and so then by the time you get up there, you're more familiar with it, it's gonna probably be delivered much more naturally because you have a familiarity with your outline and with your message as opposed to just you seeing it now for the first time. And doing it this way, we've pre-filed our messages on the Thursday before they're preached. And so our people are interacting with the message, um, the whole week before they even get up and preach live. And so by the time they get up there, it's gonna be locked in, in their brains and their hearts, hopefully at a lot better level, uh, just by the forced nature of needing to be ready to pre film their YouTube content. Nick Clason (26:05): Well, hey everyone, I am thrilled that you stuck around to the end. Thanks so much for hanging out. Uh, if you found this helpful, please share it, rate it, drop a like, uh, all kinds of stuff. All those things help us do better indexing on YouTube in the podcast algorithms and whatever and whatnot. Uh, and so that would be greatly appreciated out of us as a token of our appreciation, we have created a couple of free resources for you. So if you head to the link in the show notes and go grab the, uh, TikTok, uh, have I ruined my TikTok account for doing that. We will also throw in our completely free social media checklist, what you need to be asking yourself every time you post to every platform. Um, but what we don't have on that one is YouTube. You know why? Because when I created it, I was sleeping on YouTube. Nick Clason (26:53): Don't sleep on YouTube. It's gonna be helpful, beneficial, it's the largest search engine of all the social medias that we have out there. And it is, it is worth investing in. So regardless of where your church is big, small, have a lot of money, have a lot of gear, don't like, there is a way to make it happen. So I would recommend getting in there, create it, make it hybrid. There are more ways to flush even that hybridization out. But for now, go back and listen to everything I just said for what we're doing to live and lean into a hybrid, digital, physical environment to help point our students closer to Jesus. Again, thanks so much for hanging out. Uh, follow me on, uh, TikTok, follow me on YouTube, uh, subscribe to this podcast and we will be sure to talk next time. Don't forget, stay hybrid.

It's a packed episode, with a special NIBs section dedicated to Twitter, some facial theft, the story of bricked Samsung watches and the release of a rival to Adobe Creative Suite. And Jon attempts to persuade us that a £400 Wi-Fi access point is a worthy Hot Hardware candidate. Does he succeed? You'll have to listen to find out.

On this episode of the Futurum Tech Webcast – Interview Series I am joined by Ashley Still, Senior Vice President Digital Media/Marketing, Strategy & Partnerships for Adobe. Our conversation takes a look at Adobe's acquisition of Figma, which was announced earlier this month. In our conversation we discussed the following: Why Figma will be an excellent addition to the Adobe Creative Suite What this move will mean for competition in the design space A look into the financial aspects of the deal What benefits customers can expect to see from Adobe and Figma During the conversation, Ashley also shared more about Adobe's new idea of “ushering in a new era of collaborative creativity on the web.” It was a great conversation and one you don't want to miss. If you want to learn more about the acquisition, check out our coverage here.

Erica, Gil, and Sen discuss some of the tools and processes they use at the various phases of designing a game from their varying perspectives of an in-house designer, a publisher, and freelance designer/developer.  SHOW NOTES: 00:08:31 DDS is an acronym for Detailed Design Specification 00:11:38 LucidChart browser-based flowcharting and more www.lucidchart.com 00:18:43 Canva free online graphic design tool www.canva.com 00:19:13 Tabletop Simulator is a virtual tabletop (VTT) run on Steam www.tabletopsimulator.com  00:19:14 Tabletopia is a browser-based VTT www.tabletopia.com 00:21:26 Also known as an MVP - a “Minimum Viable Prototype” 00:21:45 Filemaker Pro is a relational database www.claris.com  00:21:57 Nandeck is cardmaking software www.nandeck.com  00:22:05 Component Studio is a full game design suite that is hooked up to the Game Crafter https://component.studio/ 00:26:06 Adobe Creative Suite is the industry standard for the industry in terms of graphic design www.adobe.com  00:27:54 Photopea is an online Photoshop equivalent for raster images www.photopea.com 00:28:29 GIMP is an open source Photoshop equivalent www.gimp.org 00:29:15 Inkscape is a free equivalent of Illustrator for vector images www.inkscape.org 00:29:57 The Affinity Suite is a one-time payment suite of graphic design and illustrative tools https://affinity.serif.com 00:36:46 Fiskars Rotary Cutter is Sen's weapon of choice www.fiskars.com/en-us/crafting-and-sewing/products/rotary-cutters-mats-and-rulers  00:37:13 Arc punches, square punches and corner punches, oh my! This is an example of a 1” arch punch: www.amazon.ca/General-Tools-Instruments-1271M-1-Inch/dp/B00004T7WH 00:41:36 Midjourney and Dall-e are prompt-based AI Art generators www.midjourney.com / https://openai.com/blog/dall-e/ 00:44:58 Some great sources for icons etc. www.flaticon.com https://thenounproject.com https://game-icons.net 00:45:32 Face generating software ThisPersonDoesNotExist https://thispersondoesnotexist.com/ 00:48:46 Functional Fixedness is the psychological phenomena when a person cannot see any other use for an item because their initial understanding of how it's used is the only way they think it can be used 00:49:10 Sunk Cost Fallacy occurs when a person will not make a change, even one that is likely to be highly beneficial, due to the perceived amount of time, money, effort, etc.they have already invested in the current strategy 00:55:58 You can record your screen right from Windows https://support.microsoft.com/en-us/office/record-the-screen-d70508e8-25a3-4b97-b78a-a467b5372e21 and MacOS https://support.apple.com/en-ca/HT208721

Many years ago, a good friend of mine spent over five thousand dollars on a digital recording system featuring ProTools's latest and greatest technology. My friend had never had any experience with digital recording, although he'd had decades of experience with analog. His sole reason for purchasing the system he did was that the salesman told him it was the industry standard, which was a true statement. He set out to learn how to use his new system and ran into obstacle after obstacle. Months after purchasing it, he had yet to have recorded even a few seconds of audio. He was beyond frustrated. Yes, this system was industry standard, but it was intended to be used by professional level technicians, not novices. He never was able to make the system work. We need to treat claims of industry standard with an eye of caution and suspicion as DIY entrepreneurs. Just because professionals within an industry can make something work doesn't mean it's your best option as a new user with more to do on your plate than learn how the software works. Here are a few platforms I encourage beginners to avoid: ** Adobe Creative Suite, except possibly Acrobat Pro ** Avid - Final Cut Video and ProTools Audio ** WordPress - yes, I'm saying it. There are easier and better options. ** Corel Graphics Suite - Long my favorite, cast aside for Canva I've already mentioned Canva as my go-to for graphic design and social media management. Add TechSmith Camtasia for video recording and editing with Snagit for excellent screen capture, but make sure your computer has the specs to handle it. For your website, if you don't want to have to hire someone to set it up for you, I have been happy with both Wix and, surprise - Blogger. If you don't need the bells and whistles, go with the simplest setup and design. #industrystandard #DIY #solopreneur

Welcome to Plano Library Speaks, the podcast of Plano Public Library!   In this episode, your hosts, Rachel and Bob chat with library staff about a variety of topics, including using littleBits to make fun circuits, maintaining and upgrading professional skills and more. See our show notes below for details and links. Learning & Leading   We speak with Development Coordinator Kristin Linscott about ongoing professional skill-building. Some resources and programs mentioned in this segment: LinkedIn Learning – provides online training courses that cover a variety of topics (including business, design, web development and multimedia skills) and software (Microsoft Office, Adobe Creative Suite and open source applications) Topics worth searching for on LinkedIn Learning: § Teamwork § Communication § Marketing § Time Management Skills   Upcoming Programs Microsoft Excel: Basics – Learn the basics of Microsoft Excel Haggard Library, Tuesday, March 8 at 6:30pm Microsoft Excel: Formulas & Functions – Learn the basics of Microsoft Excel Formulas and Functions and their uses Haggard Library, Tuesday, March 15 at 6:30pm Microsoft Excel: Budget Basics – Apply formulas and functions to the basics of budgeting in Microsoft Excel Haggard Library, Tuesday, March 22 at 6:30pm Microsoft Excel: Pivot Tables – Learn how to create and use Pivot Tables in Microsoft Excel Haggard Library, Tuesday, March 29 at 6:30pm   Create Your Elevator Speech (Adults) – Communicate your idea, who you are, or how you can benefit a company or organization in a way such that any listener can understand it in a short period of time. Learn how to design your pitch to get a positive response. Presented by Andrella Thomas from Capital One Virtual, Friday, March 4 at 2pm – Register   Career Trends with Business Source Complete (Teen, Adult) – Use EBSCO Business Source Complete to research industry trends. Sort industry information by career, location and potential earnings Virtual, Monday, March 7 at 1pm – Register   What Story Are You Telling? (Teen) – How others perceive you depends on your choice of words, actions, and even your appearance. If you're not intentional in telling your story, you may not have the influence or image you desire. Learn the importance of establishing a strong personal brand and the five steps you can take to achieve one. Presented by Debra Austin, Chaos2Results Business Coaching & Consulting Virtual, Monday, March 14 at 2pm – Register   Kids & Family We speak with Library Services Representative Amy Belotte about the upcoming littleBits Challenge program. littleBits Challenge (All Ages) – Explore circuits through different challenges Haggard Library, Saturday, April 2 at 3pm Check out our littleBits Synth Kit in our STEAM Kit collection (as mentioned by Bob) from the library. Search for it in the catalog to place a hold.   Did You Know? We speak with Librarian Caitlyn Tipps about the Digital Creation Spaces and the technology available. Recently added software includes:   § Unity – game coding software; free open-source § Visual Studio Code – coding software; free open-source (Needed to work with Unity) § Soundbridge – a complete digital audio workstation (DAW) works with DCS MIDI sound mixer; free open-source § UnReal Engine 4 – 3D design software; free open-source   Upcoming Programs Unreal Engine: Basics (Teen, Adult) – Learn the basics of the Unreal Engine software and its potential uses for animation, video game development, lighting and more! All skill levels welcome Virtual, Wednesday, March 9 at 1pm – Register Photoshop: Headshots (Adult) – Learn about headshot photography and editing using Photoshop. Virtual, Monday, April 18 at 6:30pm – Register   Audition: Podcast Editing (Teen, Adult) – Learn the basics of audio editing in Adobe Audition for Podcasting Virtual, Tuesday, April 26 at 6:30pm – Register   Meet the Staff We speak with Library Services Representative Evan Gan about the variety of programs and tasks does at the library. Some of The Write Workshop classes have been taught virtually and are recorded: · Oh, I Have An Idea! – Have an idea for a story, but need help getting started? Join Plano Public Library to brainstorm your next short story or best-selling novel! Check out resources on the blog. · The Construction of Space – Learn how to construct a literary space for your story using characters, object details, and a film-like lens. Check out resources on the blog. · The Manipulation of Time – How does time work in narratives? Learn how to manipulate the difference between a reader's experienced time and the story's fictionalized time to strengthen your narrative. Check our resources on the blog. · Check out our other National Novel Writing Month (NaNoWriMo) blog posts for additional resources on finding your voice, building characters and your final draft.   Evan also helps select and catalog the World Languages Collection for Chinese materials. The majority of this collection is at Haggard and Davis libraries, though you can place holds to get this collection at any of our locations. You can also access many books in Chinese through the Libby app. Evan selected and cataloged materials for the 2020 Texas Book Festival Collection Enhancement Grant, awarded to Schimelpfenig Library to add books in Chinese to the collection.

Hey everybody and welcome back to the Business Growth Hacks podcast! People, the holidays are upon us and if you are anything like us, you are taking some time to reflect, while possibly hatching a few plans about how you might grow your business in the year to come! Software plays a huge role in the growth and overall success of a business, so we thought we would have some fun today and do a little roundup of the best apps we use here at Beefy! John and Andrew weigh in on almost every application you might need in your business, giving you some great ideas on the best software for creativity, administration, workflows, HR, and more. You'll hear your hosts sing the praises of Adobe Creative Suite for anything art-related, Dropbox for storage and file sharing, Gusto for payments, and Process Street for, well, processes! John and Andrew also get into the benefits of Slack for communication, FTP-related tasks with Transmit (attention nerds), database management with Airtable, marketing with ClickFunnels, user metrics with HotJar, and Facebook marketing with AdEspresso. As you can see, our conversation is as jam-packed with goodies as your Christmas stocking, so be sure to join us and get in on the action! Key Points From This Episode: What our hosts are planning to eat over Christmas and how they first bonded over pie.How much time the average employee is productive per day.Perspectives on the value of Adobe Creative Cloud and which apps from it our hosts like most.Different solutions for video editing such as Premiere Pro, Final Cut Pro, and Adobe Rush. All the applications for Canva and how it can be used in place of Photoshop.The functionality of communication-based apps like Slack.How useful all the different apps within the G Suite umbrella are.The different ways we use Google Drive and Dropbox at Beefy.Media collaboration and project workflow built for designers with Cage App.Why Transmit is a standout application in the FTP space.Putting all of your email accounts in one place with Spark.All of the payroll functionality provided by Gusto.The value that Bench provides to the Beefy team in terms of bookkeeping.Documenting and keeping track of workflows and processes with Process Street.Easy marketing automation and social media scheduling with Agorapulse.Intuitive GUI-based database management with Airtable.Facebook ad automation and reporting with AdEspresso.ClickFunnels: the software to help you build landing pages for a specific offer.The phone screen recording capabilities of DU Recorder.Figuring out how users behave on your website with Hotjar. Tweetables: “With Gusto, I can trust that you guys are getting paid when you are supposed to and that is really important when it comes to building trust and culture in a company.” — @abrockenbush [0:34:21] “Process Street is the easiest way to understand your processes as a company and then collaborate on those processes.” — @abrockenbush [0:43:48] “With AdEspresso you can set a budget, like 50 bucks a month, and say, ‘Automatically boost my posts every day,' and when it spends the 50 bucks, ‘Stop it and then restart it next month.'” — @abrockenbush [0:46:56] “Hotjar will give you the deep data that you need to say, ‘Well shit, we are wasting time on pages that don't matter. Let's spend more energy on this page that every single person that visits our site clicks through.'” — @abrockenbush [0:56:17] “I think our hack for the day is get you some software!” — John Fritzsching [0:56:17] Links Mentioned in Today's Episode: Adobe Creative Cloud Final Cut Pro iMovie DaVinci  Adobe Capture Slack G Suite Cage Transmit Spark Gusto Bench Process Street Agorapulse Airtable AdEspresso ClickFunnels DU Recorder Hotjar Andrew Brockenbush on LinkedIn Andrew Brockenbush on Twitter John Fritzsching The Beef Podcast Beefy Marketing

Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing a good job for good people. It is organized by Funky Marketing. Your host is Nemanja Zivkovic, CEO, and Founder of Funky Marketing. This episode is a part of the Funky Marketing Top Voices awards, and Camille Trent is one of those voices. Camille is a pretty even split of Phoebe and Monica -- a creative type who gets a little too competitive on the racquetball court. She's also the managing editor at MarketerHire. If you're into fancy bullets, she has those as well: ✦ Copywriter and brand strategist with experience working in-house, freelance, and at an agency. ✦ Specialties: website copywriting, social media content ✦ Chill unless watching her Portland Trail Blazers blow another lead, then all bets are off. Dame Lillard for prez. Bonus: She can also put together a decent ad layout if the designers are out (Adobe Creative Suite skillz) We talked about some great things. How to Optimize Your About Us Section on LinkedIn? Childhood Play and Imagination are Important for Creativity How to Find Inspiration for Writing? Two Main Challenges of Copywriting Daily. Advertising Internship: Joining Creativity and Business What's It Like Working at the Big Agency? Tapping into Local Marketing and Distribution Social Media for Small and Medium Business MarketerHire: Marriage of Content Writing and Social Media Bad Marketing vs. Good Marketing ( Funky one) How to Get More Real-time Customers Insights and More Value for Free? On Repurposing Content: Create Once, Distribute Forever Should Decision-Making Be Influenced by Tracking? What Are Good Work Ethics? Thinking Creatively and Using the Client's Voice and Sentiment Building Personal Brand on Linked In Pays Off in the Long Run What's the Fun Part of Working in a Startup? Find more info about Camille and what does she do using the links: https://www.linkedin.com/in/camillehansentrent/ https://marketerhire.com/ Find more info about Funky Marketing and Nemanja: https://funkymarketing.net/​ https://www.linkedin.com/in/zivkovicnemanja/ Enjoy listening, subscribe, and send us feedback! --- Send in a voice message: https://podcasters.spotify.com/pod/show/funky-marketing/message

Today's episode is taken from Vlog 294 – join me on a Saturday as I get a little funky and see what we do outside for the first time in a while! *** About Lisa: Lisa Bean is the founder of the multiple six figure business DARETOGROW and author of the Amazon topping book First Sh!t Version. Through her online programmes she teaches purpose-driven entrepreneurs how to launch a business to make a living doing what they love and how to scale that business to six figures online. Having sold over £1m of services in her businesses (across marketing, recruitment and online training), Lisa specialises in helping people craft their stand out message, launch their offer and scale using funnel and content marketing. She is a self confessed video geek and regularly releases vlogs of her travels and business journey. From the UK originally, Lisa lives in a cottage in North Yorkshire with her partner and her whippet. *** Free guide: Stop Faffing Start Scaling - Free 33-page guide explaining the three things you MUST prioritise to build a scalable six figure business online - https://daretogrow.co.uk/sixfigures Work with me: BUY THE BOOK - https://daretogrow.co.uk/thebook PRE-EX STARTUP SCHOOL: https://daretogrow.co.uk/preex EXPANSION BUSINESS SCHOOL: https://daretogrow.co.uk/expansion Let's Connect: MAILING LIST: https://daretogrow.co.uk/hoorah FACEBOOK: https://www.facebook.com/daretogrowuk/ TWITTER: https://twitter.com/lisambean INSTAGRAM: https://www.instagram.com/daretogrowuk/ LINKEDIN: https://www.linkedin.com/in/lisambean/ TIKTOK: @lisabeanuk My Kit: MAIN DSLR CAMERA BODY (Canon 80D): https://amzn.to/2ILINFG MAIN CAMERA LENS: https://amzn.to/2GPsmXc MAIN CAMERA MIC (Rode): https://amzn.to/2LunKZX BEST PORTABLE VLOGGING CAMERA (Canon M50): https://amzn.to/3kCPooc AFFORDABLE STUDIO LIGHTING: https://amzn.to/2sbOaqK Useful Links: WHERE I GET MY MUSIC: https://artlist.io/Lisa-181108  ADOBE CREATIVE SUITE: https://adobe.ly/2kqZQ5A THE EMAIL SYSTEM I LOVE: https://convertkit.com?lmref=oGFb2w

In today's podcast, I'm breaking down five genius fun ways I'm taking radical responsibility for my mental health and my business to stay happy, health and motivated during lockdown number three! *** About Lisa: Lisa Bean is the founder of the multiple six figure business DARETOGROW and author of the Amazon topping book First Sh!t Version. Through her online programmes she teaches purpose-driven entrepreneurs how to launch a business to make a living doing what they love and how to scale that business to six figures online. Having sold over £1m of services in her businesses (across marketing, recruitment and online training), Lisa specialises in helping people craft their stand out message, launch their offer and scale using funnel and content marketing. She is a self confessed video geek and regularly releases vlogs of her travels and business journey. From the UK originally, Lisa lives in a cottage in North Yorkshire with her partner and her whippet. *** Free guide: Stop Faffing Start Scaling - Free 33-page guide explaining the three things you MUST prioritise to build a scalable six figure business online - https://daretogrow.co.uk/sixfigures Work with me: BUY THE BOOK - https://daretogrow.co.uk/thebook PRE-EX STARTUP SCHOOL: https://daretogrow.co.uk/preex EXPANSION BUSINESS SCHOOL: https://daretogrow.co.uk/expansion Let's Connect: MAILING LIST: https://daretogrow.co.uk/hoorah FACEBOOK: https://www.facebook.com/daretogrowuk/ TWITTER: https://twitter.com/lisambean INSTAGRAM: https://www.instagram.com/daretogrowuk/ LINKEDIN: https://www.linkedin.com/in/lisambean/ TIKTOK: @lisabeanuk My Kit: MAIN DSLR CAMERA BODY (Canon 80D): https://amzn.to/2ILINFG MAIN CAMERA LENS: https://amzn.to/2GPsmXc MAIN CAMERA MIC (Rode): https://amzn.to/2LunKZX BEST PORTABLE VLOGGING CAMERA (Canon M50): https://amzn.to/3kCPooc AFFORDABLE STUDIO LIGHTING: https://amzn.to/2sbOaqK Useful Links: WHERE I GET MY MUSIC: https://artlist.io/Lisa-181108  ADOBE CREATIVE SUITE: https://adobe.ly/2kqZQ5A THE EMAIL SYSTEM I LOVE: https://convertkit.com?lmref=oGFb2w

We're always told "start with the end in mind" and work backwards from there. And I teach that in business. But there must be room for another approach too: The unfolding of a story; the progress of journey. When making vlogs or sharing stories from your life you can't start with the end in mind because you don't know it. It's more about documenting the journey. It's more about sharing your understanding as it evolves. It's more about the unfolding. That's what I want to talk about in today's podcast. Plus, I share a brand new memoir I have loved reading, and what it taught me about books and art in general. Enjoy! Lisa *** About Lisa: Lisa Bean is the founder of the multiple six figure business DARETOGROW and author of the Amazon topping book First Sh!t Version. Through her online programmes she teaches purpose-driven entrepreneurs how to launch a business to make a living doing what they love and how to scale that business to six figures online. Having sold over £1m of services in her businesses (across marketing, recruitment and online training), Lisa specialises in helping people craft their stand out message, launch their offer and scale using funnel and content marketing. She is a self confessed video geek and regularly releases vlogs of her travels and business journey. From the UK originally, Lisa lives in a cottage in North Yorkshire with her partner and her whippet. *** Free guide: Stop Faffing Start Scaling - Free 33-page guide explaining the three things you MUST prioritise to build a scalable six figure business online - https://daretogrow.co.uk/sixfigures Work with me: BUY THE BOOK - https://daretogrow.co.uk/thebook PRE-EX STARTUP SCHOOL: https://daretogrow.co.uk/preex EXPANSION BUSINESS SCHOOL: https://daretogrow.co.uk/expansion Let's Connect: MAILING LIST: https://daretogrow.co.uk/hoorah FACEBOOK: https://www.facebook.com/daretogrowuk/ TWITTER: https://twitter.com/lisambean INSTAGRAM: https://www.instagram.com/daretogrowuk/ LINKEDIN: https://www.linkedin.com/in/lisambean/ TIKTOK: @lisabeanuk My Kit: MAIN DSLR CAMERA BODY (Canon 80D): https://amzn.to/2ILINFG MAIN CAMERA LENS: https://amzn.to/2GPsmXc MAIN CAMERA MIC (Rode): https://amzn.to/2LunKZX BEST PORTABLE VLOGGING CAMERA (Canon M50): https://amzn.to/3kCPooc AFFORDABLE STUDIO LIGHTING: https://amzn.to/2sbOaqK Useful Links: WHERE I GET MY MUSIC: https://artlist.io/Lisa-181108  ADOBE CREATIVE SUITE: https://adobe.ly/2kqZQ5A THE EMAIL SYSTEM I LOVE: https://convertkit.com?lmref=oGFb2w

It's too easy to feel off track, deflated, down, stuck in a rut. In today's episode, I'd like to share four honest ways to get your life back on track... when you're a purpose driven entrepreneur who wants to do good in the world. For example, when I feel stuck in a rut or unable to move forward, I often find there is a tough decision I'm avoiding or something I'm not giving myself that I need. I don't therefore need to 'get out of the rut', I just need to make the tough decision or take time for myself and the way becomes clear! Lisa xx *** About Lisa: Lisa Bean is the founder of the multiple six figure business DARETOGROW and author of the Amazon topping book First Sh!t Version. Through her online programmes she teaches purpose-driven entrepreneurs how to launch a business to make a living doing what they love and how to scale that business to six figures online. Having sold over £1m of services in her businesses (across marketing, recruitment and online training), Lisa specialises in helping people craft their stand out message, launch their offer and scale using funnel and content marketing. She is a self confessed video geek and regularly releases vlogs of her travels and business journey. From the UK originally, Lisa lives in a cottage in North Yorkshire with her partner and her whippet. *** Free guide: Stop Faffing Start Scaling - Free 33-page guide explaining the three things you MUST prioritise to build a scalable six figure business online - https://daretogrow.co.uk/sixfigures Work with me: BUY THE BOOK - https://daretogrow.co.uk/thebook PRE-EX STARTUP SCHOOL: https://daretogrow.co.uk/preex EXPANSION BUSINESS SCHOOL: https://daretogrow.co.uk/expansion Let's Connect: MAILING LIST: https://daretogrow.co.uk/hoorah FACEBOOK: https://www.facebook.com/daretogrowuk/ TWITTER: https://twitter.com/lisambean INSTAGRAM: https://www.instagram.com/daretogrowuk/ LINKEDIN: https://www.linkedin.com/in/lisambean/ TIKTOK: @lisabeanuk My Kit: MAIN DSLR CAMERA BODY (Canon 80D): https://amzn.to/2ILINFG MAIN CAMERA LENS: https://amzn.to/2GPsmXc MAIN CAMERA MIC (Rode): https://amzn.to/2LunKZX BEST PORTABLE VLOGGING CAMERA (Canon M50): https://amzn.to/3kCPooc AFFORDABLE STUDIO LIGHTING: https://amzn.to/2sbOaqK Useful Links: WHERE I GET MY MUSIC: https://artlist.io/Lisa-181108  ADOBE CREATIVE SUITE: https://adobe.ly/2kqZQ5A THE EMAIL SYSTEM I LOVE: https://convertkit.com?lmref=oGFb2w

Wow there's more in this vlog than I realised haha. Come and join me for a day of tasks around the cottage and in my business! Less 9-5 and more getting things done in good time, including some filming for a video, a walk in the country and restocking our outdoor coffee shop ;-) Plus, listen to the end for an unfortunate couple of (hilarious!) falls in the mud. Country life! I'm still not used to it. Enjoy! Lisa *** About Lisa: Lisa Bean is the founder of the multiple six figure business DARETOGROW and author of the Amazon topping book First Sh!t Version. Through her online programmes she teaches purpose-driven entrepreneurs how to launch a business to make a living doing what they love and how to scale that business to six figures online. Having sold over £1m of services in her businesses (across marketing, recruitment and online training), Lisa specialises in helping people craft their stand out message, launch their offer and scale using funnel and content marketing. She is a self confessed video geek and regularly releases vlogs of her travels and business journey. From the UK originally, Lisa lives in a cottage in North Yorkshire with her partner and her whippet. *** Free guide: Stop Faffing Start Scaling - Free 33-page guide explaining the three things you MUST prioritise to build a scalable six figure business online - https://daretogrow.co.uk/sixfigures Work with me: BUY THE BOOK - https://daretogrow.co.uk/thebook PRE-EX STARTUP SCHOOL: https://daretogrow.co.uk/preex EXPANSION BUSINESS SCHOOL: https://daretogrow.co.uk/expansion Let's Connect: MAILING LIST: https://daretogrow.co.uk/hoorah FACEBOOK: https://www.facebook.com/daretogrowuk/ TWITTER: https://twitter.com/lisambean INSTAGRAM: https://www.instagram.com/daretogrowuk/ LINKEDIN: https://www.linkedin.com/in/lisambean/ TIKTOK: @lisabeanuk My Kit: MAIN DSLR CAMERA BODY (Canon 80D): https://amzn.to/2ILINFG MAIN CAMERA LENS: https://amzn.to/2GPsmXc MAIN CAMERA MIC (Rode): https://amzn.to/2LunKZX BEST PORTABLE VLOGGING CAMERA (Canon M50): https://amzn.to/3kCPooc AFFORDABLE STUDIO LIGHTING: https://amzn.to/2sbOaqK Useful Links: WHERE I GET MY MUSIC: https://artlist.io/Lisa-181108  ADOBE CREATIVE SUITE: https://adobe.ly/2kqZQ5A THE EMAIL SYSTEM I LOVE: https://convertkit.com?lmref=oGFb2w

I've had to come to terms with the fact I destroy almost everything I build. Courses, structures, businesses. Once something has served its purpose I seem to have no fear in taking it down and replacing it with something else. Something more relevant. At first I thought this was a bad thing “why can't I just recycle ads and course and funnels?”. It would be easier wouldn't it? But the truth is that what we build yesterday was merely a stepping stone to the evolution that's coming today. And if we hang on to what we've built, tinkering at the edges, we might miss the opportunity to build something truly transformational today. It's okay to let things go. It's okay to move on. It's okay to evolve. So my question to you today is: what's in your heart? What do you want to build? And can you let go of what was to make room for what could be? Whole new podcast on this topic now live. Press play to listen. Lisa *** About Lisa: Lisa Bean is the founder of the multiple six figure business DARETOGROW and author of the Amazon topping book First Sh!t Version. Through her online programmes she teaches purpose-driven entrepreneurs how to launch a business to make a living doing what they love and how to scale that business to six figures online. Having sold over £1m of services in her businesses (across marketing, recruitment and online training), Lisa specialises in helping people craft their stand out message, launch their offer and scale using funnel and content marketing. She is a self confessed video geek and regularly releases vlogs of her travels and business journey. From the UK originally, Lisa lives in a cottage in North Yorkshire with her partner and her whippet. *** Free guide: Stop Faffing Start Scaling - Free 33-page guide explaining the three things you MUST prioritise to build a scalable six figure business online - https://daretogrow.co.uk/sixfigures Work with me: BUY THE BOOK - https://daretogrow.co.uk/thebook PRE-EX STARTUP SCHOOL: https://daretogrow.co.uk/preex EXPANSION BUSINESS SCHOOL: https://daretogrow.co.uk/expansion Let's Connect: MAILING LIST: https://daretogrow.co.uk/hoorah FACEBOOK: https://www.facebook.com/daretogrowuk/ TWITTER: https://twitter.com/lisambean INSTAGRAM: https://www.instagram.com/daretogrowuk/ LINKEDIN: https://www.linkedin.com/in/lisambean/ TIKTOK: @lisabeanuk My Kit: MAIN DSLR CAMERA BODY (Canon 80D): https://amzn.to/2ILINFG MAIN CAMERA LENS: https://amzn.to/2GPsmXc MAIN CAMERA MIC (Rode): https://amzn.to/2LunKZX BEST PORTABLE VLOGGING CAMERA (Canon M50): https://amzn.to/3kCPooc AFFORDABLE STUDIO LIGHTING: https://amzn.to/2sbOaqK Useful Links: WHERE I GET MY MUSIC: https://artlist.io/Lisa-181108  ADOBE CREATIVE SUITE: https://adobe.ly/2kqZQ5A THE EMAIL SYSTEM I LOVE: https://convertkit.com?lmref=oGFb2w

"Nowt" - that's the technical term hehe. Lately I've been talking a lot about the importance of doing things that bring you joy, choosing activities for you, and indulging in things you love, just because. Well in today's vlog (turned podcast!) you're going to hear, among other things, the first of a brand new project I'm starting this year just for fun - a brand new book reviewing channel. Press play to hear about the first books I'm reading as part of my new challenge. And, join us for breakfast before we head to the woods to collect kindling for a video Alice is making for her monthly membership - The Sisterhood. I hope you enjoy! Lisa *** About Lisa: Lisa Bean is the founder of the multiple six figure business DARETOGROW and author of the Amazon topping book First Sh!t Version. Through her online programmes she teaches purpose-driven entrepreneurs how to launch a business to make a living doing what they love and how to scale that business to six figures online. Having sold over £1m of services in her businesses (across marketing, recruitment and online training), Lisa specialises in helping people craft their stand out message, launch their offer and scale using funnel and content marketing. She is a self confessed video geek and regularly releases vlogs of her travels and business journey. From the UK originally, Lisa lives in a cottage in North Yorkshire with her partner and her whippet. *** Free guide: Stop Faffing Start Scaling - Free 33-page guide explaining the three things you MUST prioritise to build a scalable six figure business online - https://daretogrow.co.uk/sixfigures Work with me: BUY THE BOOK - https://daretogrow.co.uk/thebook PRE-EX STARTUP SCHOOL: https://daretogrow.co.uk/preex EXPANSION BUSINESS SCHOOL: https://daretogrow.co.uk/expansion Let's Connect: MAILING LIST: https://daretogrow.co.uk/hoorah FACEBOOK: https://www.facebook.com/daretogrowuk/ TWITTER: https://twitter.com/lisambean INSTAGRAM: https://www.instagram.com/daretogrowuk/ LINKEDIN: https://www.linkedin.com/in/lisambean/ TIKTOK: @lisabeanuk My Kit: MAIN DSLR CAMERA BODY (Canon 80D): https://amzn.to/2ILINFG MAIN CAMERA LENS: https://amzn.to/2GPsmXc MAIN CAMERA MIC (Rode): https://amzn.to/2LunKZX BEST PORTABLE VLOGGING CAMERA (Canon M50): https://amzn.to/3kCPooc AFFORDABLE STUDIO LIGHTING: https://amzn.to/2sbOaqK Useful Links: WHERE I GET MY MUSIC: https://artlist.io/Lisa-181108  ADOBE CREATIVE SUITE: https://adobe.ly/2kqZQ5A THE EMAIL SYSTEM I LOVE: https://convertkit.com?lmref=oGFb2w

Four big journaling questions for purpose driven entrepreneurs who want to be happier in their work and life... Warning: This episode will slow you down and make you think... Does anyone else feel the slowing down? The invitation inwards? The call to be more connected to your passions and more honest about what you want? In today's podcast, I want to share four ideas for happiness in 2021. It's not a pump up. It's a slowing down. It's the questions that help us find our truth. It's the pace of living that might make room for something more; something BEYOND. I hope you enjoy this and I'd love to hear your thoughts once you've listened to it. *** About Lisa: Lisa Bean is the founder of the multiple six figure business DARETOGROW and author of the Amazon topping book First Sh!t Version. Through her online programmes she teaches purpose-driven entrepreneurs how to launch a business to make a living doing what they love and how to scale that business to six figures online. Having sold over £1m of services in her businesses (across marketing, recruitment and online training), Lisa specialises in helping people craft their stand out message, launch their offer and scale using funnel and content marketing. She is a self confessed video geek and regularly releases vlogs of her travels and business journey. From the UK originally, Lisa lives in a cottage in North Yorkshire with her partner and her whippet. *** Free guide: Stop Faffing Start Scaling - Free 33-page guide explaining the three things you MUST prioritise to build a scalable six figure business online - https://daretogrow.co.uk/sixfigures Work with me: BUY THE BOOK - https://daretogrow.co.uk/thebook PRE-EX STARTUP SCHOOL: https://daretogrow.co.uk/preex EXPANSION BUSINESS SCHOOL: https://daretogrow.co.uk/expansion Let's Connect: MAILING LIST: https://daretogrow.co.uk/hoorah FACEBOOK: https://www.facebook.com/daretogrowuk/ TWITTER: https://twitter.com/lisambean INSTAGRAM: https://www.instagram.com/daretogrowuk/ LINKEDIN: https://www.linkedin.com/in/lisambean/ TIKTOK: @lisabeanuk My Kit: MAIN DSLR CAMERA BODY (Canon 80D): https://amzn.to/2ILINFG MAIN CAMERA LENS: https://amzn.to/2GPsmXc MAIN CAMERA MIC (Rode): https://amzn.to/2LunKZX BEST PORTABLE VLOGGING CAMERA (Canon M50): https://amzn.to/3kCPooc AFFORDABLE STUDIO LIGHTING: https://amzn.to/2sbOaqK Useful Links: WHERE I GET MY MUSIC: https://artlist.io/Lisa-181108  ADOBE CREATIVE SUITE: https://adobe.ly/2kqZQ5A THE EMAIL SYSTEM I LOVE: https://convertkit.com?lmref=oGFb2w

In today's episode, I talk with meditation teacher and friend Nicky Thackray! A few years ago Nicky felt burnt out, fed up and hungry for more in life and work. She was trapped in the classic “I earnt great money and had a great career but I wasn't happy and felt stressed out all the time”. In today's honest, funny and heart-warming episode, you will hear: How Nicky went from being a meditation sceptic to full time meditation teacher… online! What it really takes to make the big changes in life and go out on your own as a business owner. The truth about ‘getting back into alignment' in life and work. What Nicky did to take radical responsibility for her own happiness. Plus Nicky shares two fab exercises you can try today to reduce stress, get back in control and prepare for those major life changes ahead! I use both of them! *** To find out more about the free Kickstart course Nicky mentioned in today's episode, click here: https://myzendays.com/the-kickstart/ To try out Nicky's brand new 7 day meditation challenge, click here: Meditation challenge  Follow Nicky on Facebook here - https://www.facebook.com/nickyzendays  About Nicky: Since the beginning of 2018, I've been making it my business to teach people how to calm their mind, boost their happiness, and supercharge their life. It's what I most love doing.   I've been honoured to train at companies including Sky, Amey, and Opencast, speak at corporate events, run private retreats, be featured in magazines, and teach people the skills they can use to combat stress and enjoy their lives on a new level. My Zendays mission is simple: to inspire you to become a Wellbeing Warrior in your own life, fearlessly protecting your peace of mind and learning how to be happy.  I live in Tynemouth with my husband, daughter and son and spend my time coaching, speaking, creating powerful meditations, and writing about how to live a happier life. BIO Lisa Bean is the founder of the multiple six figure business DARETOGROW and author of the Amazon topping book First Sh!t Version. Through her online programmes she teaches purpose-driven entrepreneurs how to launch a business to make a living doing what they love and how to scale that business to six figures online. Having sold over £1m of services in her businesses (across marketing, recruitment and online training), Lisa specialises in helping people craft their stand out message, launch their offer and scale using funnel and content marketing. She is a self confessed video geek and regularly releases vlogs of her travels and business journey. From the UK originally, Lisa recently put her belongings into storage to travel around Europe with her partner and whippet. LINKS: Love this content? Be sure to hit SUBSCRIBE and tell me with a THUMBS UP. Work with me: EXPANSION BUSINESS SCHOOL: https://daretogrow.co.uk/expansion BUY THE BOOK - http://daretogrow.co.uk/thebook My Kit: MAIN DSLR CAMERA BODY: https://amzn.to/2ILINFG MAIN CAMERA LENS: https://amzn.to/2GPsmXc MAIN CAMERA MIC: https://amzn.to/2LunKZX BEST PORTABLE VLOG CAMERA: https://amzn.to/2GNORfg AFFORDABLE STUDIO LIGHTING: https://amzn.to/2sbOaqK Useful Links: WHERE I GET MY MUSIC: https://artlist.io/Lisa-181108  ADOBE CREATIVE SUITE: https://adobe.ly/2kqZQ5A Let's Connect: WEBSITE: https://daretogrow.co.uk/  MAILING LIST: https://daretogrow.co.uk/hoorah  LINKEDIN: https://www.linkedin.com/in/lisambean/ TIKTOK: @lisabeanuk

NOPE! The 'freebie' part of your marketing will NOT land you sales. That's just not what it's for. Your freebie is the start of the process in funnel marketing and it has a very specific purpose. And that is NOT to make sales! But of course...avoid it at your peril! In today's episode I'm going to tell you the truth about funnel marketing in 2020 including: What role your freebie plays if not 'to generate sales'? How to effectively use your freebie in the wider funnel marketing process to actually sell online. How to dramatically increase your online sales using a different approach to funnel marketing you might not have considered yet. And how to adapt your funnel so it's appropriate and effective in today's world. Now, rather than just 'tell you', I'm going to use a very specific example to help you understand this properly. It's a funny one but I think you'll like it! P.s. If you want to go further with this, I've just finished writing a really rich 33 page PDF explaining funnel marketing in a lot more depth, along with the three bridges we must build and cross to build a six figure online business. The new guide - Stop Faffing Start Scaling - is available now... (and yes, this is a freebie!) https://daretogrow.co.uk/sixfigures Other links I mentioned: Expansion Scale Up School - https://daretogrow.co.uk/expansion/ Pre-Ex Start Up School - https://daretogrow.co.uk/preex/ BIO Lisa Bean is the founder of the multiple six figure business DARETOGROW and author of the Amazon topping book First Sh!t Version. Through her online programmes she teaches purpose-driven entrepreneurs how to launch a business to make a living doing what they love and how to scale that business to six figures online. Having sold over £1m of services in her businesses (across marketing, recruitment and online training), Lisa specialises in helping people craft their stand out message, launch their offer and scale using funnel and content marketing. She is a self confessed video geek and regularly releases vlogs of her travels and business journey. From the UK originally, Lisa recently put her belongings into storage to travel around Europe with her partner and whippet. LINKS: Love this content? Be sure to hit SUBSCRIBE and tell me with a THUMBS UP. Work with me: EXPANSION BUSINESS SCHOOL: https://daretogrow.co.uk/expansion BUY THE BOOK - http://daretogrow.co.uk/thebook My Kit: MAIN DSLR CAMERA BODY: https://amzn.to/2ILINFG MAIN CAMERA LENS: https://amzn.to/2GPsmXc MAIN CAMERA MIC: https://amzn.to/2LunKZX BEST PORTABLE VLOG CAMERA: https://amzn.to/2GNORfg AFFORDABLE STUDIO LIGHTING: https://amzn.to/2sbOaqK Useful Links: WHERE I GET MY MUSIC: https://artlist.io/Lisa-181108  ADOBE CREATIVE SUITE: https://adobe.ly/2kqZQ5A Let's Connect: WEBSITE: https://daretogrow.co.uk/  MAILING LIST: https://daretogrow.co.uk/hoorah  LINKEDIN: https://www.linkedin.com/in/lisambean/ TIKTOK: @lisabeanuk  

Storytelling is baked into our DNA – from building communities, sharing news, passing on our histories and even alerting each other to danger. We've all heard “Once upon a time”. We've all been hooked on a series at once point in our lives. And when someone leans in and says “I have to tell you what happened, it's so funny” or “You'll never guess what I just heard” you can't help but listen! Telling stories is a skill you have by default but it is also a skill you can improve with focus and practice. So, in today's episode I'm excited to share with you four insights for telling more powerful stories. These are things I've learnt on my own journey as a writer, speaker and vlogger. I'd love to hear your biggest take away in the comments below! P.s. I mentioned that there are ‘seven types of stories'. Here they are! Do you recognise these themes? Overcoming the Monster; Rags to Riches; The Quest; Voyage and Return; Rebirth; Comedy; Tragedy. BIO Lisa Bean is the founder of the multiple six figure business DARETOGROW and author of the Amazon topping book First Sh!t Version. Through her online programmes she teaches purpose-driven entrepreneurs how to launch a business to make a living doing what they love and how to scale that business to six figures online. Having sold over £1m of services in her businesses (across marketing, recruitment and online training), Lisa specialises in helping people craft their stand out message, launch their offer and scale using funnel and content marketing. She is a self confessed video geek and regularly releases vlogs of her travels and business journey. From the UK originally, Lisa recently put her belongings into storage to travel around Europe with her partner and whippet. LINKS: Love this content? Be sure to hit SUBSCRIBE and tell me with a THUMBS UP. Work with me: EXPANSION BUSINESS SCHOOL: https://daretogrow.co.uk/expansion BUY THE BOOK - http://daretogrow.co.uk/thebook My Kit: MAIN DSLR CAMERA BODY: https://amzn.to/2ILINFG MAIN CAMERA LENS: https://amzn.to/2GPsmXc MAIN CAMERA MIC: https://amzn.to/2LunKZX BEST PORTABLE VLOG CAMERA: https://amzn.to/2GNORfg AFFORDABLE STUDIO LIGHTING: https://amzn.to/2sbOaqK Useful Links: WHERE I GET MY MUSIC: https://artlist.io/Lisa-181108  ADOBE CREATIVE SUITE: https://adobe.ly/2kqZQ5A Let's Connect: WEBSITE: https://daretogrow.co.uk/  MAILING LIST: https://daretogrow.co.uk/hoorah  LINKEDIN: https://www.linkedin.com/in/lisambean/ TIKTOK: @lisabeanuk

Look. Being in business is bloomin' hard work. I know! I've been in business for over ten years through ups and downs, recessions and pandemics and there is a reason I've been able to adapt and evolve in major ways to keep on growing. In today's episode, I want to share with you six harsh but necessary truths about running an online business and making sales online. These are things I've said to my own clients in my business scale up school - Expansion Business School - to help them dramatically accelerate their journey to six figures in their business. I hope you get a lot of value from this podcast. I'd love to hear in the comments what your biggest insight or take away has been! Thanks for listening. BIO Lisa Bean is the founder of the multiple six figure business DARETOGROW and author of the Amazon topping book First Sh!t Version. Through her online programmes she teaches purpose-driven entrepreneurs how to launch a business to make a living doing what they love and how to scale that business to six figures online. Having sold over £1m of services in her businesses (across marketing, recruitment and online training), Lisa specialises in helping people craft their stand out message, launch their offer and scale using funnel and content marketing. She is a self confessed video geek and regularly releases vlogs of her travels and business journey. From the UK originally, Lisa recently put her belongings into storage to travel around Europe with her partner and whippet. LINKS: Love this content? Be sure to hit SUBSCRIBE and tell me with a THUMBS UP. Work with me: EXPANSION BUSINESS SCHOOL: https://daretogrow.co.uk/expansion BUY THE BOOK - http://daretogrow.co.uk/thebook My Kit: MAIN DSLR CAMERA BODY: https://amzn.to/2ILINFG MAIN CAMERA LENS: https://amzn.to/2GPsmXc MAIN CAMERA MIC: https://amzn.to/2LunKZX BEST PORTABLE VLOG CAMERA: https://amzn.to/2GNORfg AFFORDABLE STUDIO LIGHTING: https://amzn.to/2sbOaqK Useful Links: WHERE I GET MY MUSIC: https://artlist.io/Lisa-181108  ADOBE CREATIVE SUITE: https://adobe.ly/2kqZQ5A Let's Connect: WEBSITE: https://daretogrow.co.uk/  MAILING LIST: https://daretogrow.co.uk/hoorah  LINKEDIN: https://www.linkedin.com/in/lisambean/ TIKTOK: @lisabeanuk

Can I be honest with you? I had depression for six years of my life. What got me through it wasn't medication or therapy or counselling. All of those are viable routes for tackling this horrendous and debilitating mental illness, but they couldn't work for me. The reason being I HATED my life! I hated everything about it and I was lying day in and day out about who I was to the world. The cure for me, then, was to face up to the truth of who I was and go on an incredible journey of reconnecting with my truth, changing my circumstances and sharing myself more fully with the world. In order to do that I had to face some hard realities, take total ownership of my own mental health (not an easy thing to do, I know!) and take some rather unconventional steps. In this episode, I'd like to share three of the things I did or learnt that helped me move through depression. I have been scared to share this in the past fearing the backlash but if I didn't know this stuff, I would still be suffering today. It's what I needed to hear and so I'm going to trust it's what you need to hear if you find yourself watching this video. I really hope there is a message in this video that gives you hope, provides some momentum or helps you think differently about your situation just for a second long enough to take action that will change your life positively. I want to make it clear, as I say here, I am not a Doctor or a psychologist or anything like that. I was diagnosed with depression in 2015 after six long years of suffering. What happened in 2015 changed my life and things have never been the same since. BIO Lisa Bean is the founder of the multiple six figure business DARETOGROW and author of the Amazon topping book First Sh!t Version. Through her online programmes she teaches purpose-driven entrepreneurs how to launch a business to make a living doing what they love and how to scale that business to six figures online. Having sold over £1m of services in her businesses (across marketing, recruitment and online training), Lisa specialises in helping people craft their stand out message, launch their offer and scale using funnel and content marketing. She is a self confessed video geek and regularly releases vlogs of her travels and business journey. From the UK originally, Lisa recently put her belongings into storage to travel around Europe with her partner and whippet. LINKS: Love this content? Be sure to hit SUBSCRIBE and tell me with a THUMBS UP. Work with me: EXPANSION BUSINESS SCHOOL: https://daretogrow.co.uk/expansion BUY THE BOOK - http://daretogrow.co.uk/thebook My Kit: MAIN DSLR CAMERA BODY: https://amzn.to/2ILINFG MAIN CAMERA LENS: https://amzn.to/2GPsmXc MAIN CAMERA MIC: https://amzn.to/2LunKZX BEST PORTABLE VLOG CAMERA: https://amzn.to/2GNORfg AFFORDABLE STUDIO LIGHTING: https://amzn.to/2sbOaqK Useful Links: WHERE I GET MY MUSIC: https://artlist.io/Lisa-181108  ADOBE CREATIVE SUITE: https://adobe.ly/2kqZQ5A Let's Connect: WEBSITE: https://daretogrow.co.uk/  MAILING LIST: https://daretogrow.co.uk/hoorah  LINKEDIN: https://www.linkedin.com/in/lisambean/ TIKTOK: @lisabeanuk

Strategy is a military term. It comes from the Greek word strategos meaning ‘generalship‘… I take it to mean ‘How can I achieve that outcome with these resources, this time and this landscape?'.   Being strategic in your business means having an approach that uses the resources, time and opportunity you have in a smart, albeit ambitious, way. And it means ruling out just as much as you rule in.    I think this is one of the biggest mistakes entrepreneurs make when trying to get to build a six figure business. They try to deliver on two strategies at once. But often it's because we just don't understand strategy or how to think about it! So, in today's podcast episode I'm going to share with you a ridiculously simple way to think about strategy in business! Enjoy!! BIO Lisa Bean is the founder of the multiple six figure business DARETOGROW and author of the Amazon topping book First Sh!t Version. Through her online programmes she teaches purpose-driven entrepreneurs how to launch a business to make a living doing what they love and how to scale that business to six figures online. Having sold over £1m of services in her businesses (across marketing, recruitment and online training), Lisa specialises in helping people craft their stand out message, launch their offer and scale using funnel and content marketing. She is a self confessed video geek and regularly releases vlogs of her travels and business journey. From the UK originally, Lisa recently put her belongings into storage to travel around Europe with her partner and whippet. LINKS: Love this content? Be sure to hit SUBSCRIBE and tell me with a THUMBS UP. Work with me: EXPANSION BUSINESS SCHOOL: https://daretogrow.co.uk/expansion BUY THE BOOK - http://daretogrow.co.uk/thebook My Kit: MAIN DSLR CAMERA BODY: https://amzn.to/2ILINFG MAIN CAMERA LENS: https://amzn.to/2GPsmXc MAIN CAMERA MIC: https://amzn.to/2LunKZX BEST PORTABLE VLOG CAMERA: https://amzn.to/2GNORfg AFFORDABLE STUDIO LIGHTING: https://amzn.to/2sbOaqK Useful Links: WHERE I GET MY MUSIC: https://artlist.io/Lisa-181108  ADOBE CREATIVE SUITE: https://adobe.ly/2kqZQ5A Let's Connect: WEBSITE: https://daretogrow.co.uk/  MAILING LIST: https://daretogrow.co.uk/hoorah  LINKEDIN: https://www.linkedin.com/in/lisambean/ TIKTOK: @lisabeanuk

In a secret village on the top of a mountain. We saw the storms before we felt them. We heard the news days after it happened. And we were so cut off we could finally hear our own thoughts. Getting away from 'it all' is a blessing. Whether you head camping, rent a cottage for a weekend or just switch off the WiFi router, magic comes from the space we create. In today's episode, I'd love to share with you three wonderful things I loved about the space in Lake Como - from the bells on the cows and the late night coffees with the locals, to the quiet peaceful sun rises over the lake. It's all in here. Enjoy! BIO Lisa Bean is the founder of the multiple six figure business DARETOGROW and author of the Amazon topping book First Sh!t Version. Through her online programmes she teaches purpose-driven entrepreneurs how to launch a business to make a living doing what they love and how to scale that business to six figures online. Having sold over £1m of services in her businesses (across marketing, recruitment and online training), Lisa specialises in helping people craft their stand out message, launch their offer and scale using funnel and content marketing. She is a self confessed video geek and regularly releases vlogs of her travels and business journey. From the UK originally, Lisa recently put her belongings into storage to travel around Europe with her partner and whippet. LINKS: Love this content? Be sure to hit SUBSCRIBE and tell me with a THUMBS UP. Work with me: EXPANSION BUSINESS SCHOOL: https://daretogrow.co.uk/expansion BUY THE BOOK - http://daretogrow.co.uk/thebook My Kit: MAIN DSLR CAMERA BODY: https://amzn.to/2ILINFG MAIN CAMERA LENS: https://amzn.to/2GPsmXc MAIN CAMERA MIC: https://amzn.to/2LunKZX BEST PORTABLE VLOG CAMERA: https://amzn.to/2GNORfg AFFORDABLE STUDIO LIGHTING: https://amzn.to/2sbOaqK Useful Links: WHERE I GET MY MUSIC: https://artlist.io/Lisa-181108  ADOBE CREATIVE SUITE: https://adobe.ly/2kqZQ5A Let's Connect: WEBSITE: https://daretogrow.co.uk/  MAILING LIST: https://daretogrow.co.uk/hoorah  LINKEDIN: https://www.linkedin.com/in/lisambean/ TIKTOK: @lisabeanuk

In today's podcast episode I want to bring you on a day of my life, running an online business remotely from our Air B&B in Italy! In today's episode, you will hear: How I plan my day to fit in all the tasks I have, including how I fit in the various filming we do, when I reply to emails / comments from people online and how I spend my time (when we eat / go out / hang out vs. when we work) The options all business owners have for marketing their business online – there are two clear schools of thought on this! The difference between marketing your business and running your business. If you love this, be sure to hit like, leave me a comment and subscribe for more podcasts just like it! Notes: Here's the video I mentioned about pillar content and content volume - https://daretogrow.co.uk/business/content-marketing-strategy/ Here's the video I mentioned about the life changing bullet journaling method - https://daretogrow.co.uk/life/try-something-new/how-to-bullet-journal-the-beginners-guide-to-bujo/ BIO Lisa Bean is the founder of the multiple six figure business DARETOGROW and author of the Amazon topping book First Sh!t Version. Through her online programmes she teaches purpose-driven entrepreneurs how to launch a business to make a living doing what they love and how to scale that business to six figures online. Having sold over £1m of services in her businesses (across marketing, recruitment and online training), Lisa specialises in helping people craft their stand out message, launch their offer and scale using funnel and content marketing. She is a self confessed video geek and regularly releases vlogs of her travels and business journey. From the UK originally, Lisa recently put her belongings into storage to travel around Europe with her partner and whippet. LINKS: Love this content? Be sure to hit SUBSCRIBE and tell me with a THUMBS UP. Work with me: EXPANSION BUSINESS SCHOOL: https://daretogrow.co.uk/expansion BUY THE BOOK - http://daretogrow.co.uk/thebook My Kit: MAIN DSLR CAMERA BODY: https://amzn.to/2ILINFG MAIN CAMERA LENS: https://amzn.to/2GPsmXc MAIN CAMERA MIC: https://amzn.to/2LunKZX BEST PORTABLE VLOG CAMERA: https://amzn.to/2GNORfg AFFORDABLE STUDIO LIGHTING: https://amzn.to/2sbOaqK Useful Links: WHERE I GET MY MUSIC: https://artlist.io/Lisa-181108  ADOBE CREATIVE SUITE: https://adobe.ly/2kqZQ5A Let's Connect: WEBSITE: https://daretogrow.co.uk/  MAILING LIST: https://daretogrow.co.uk/hoorah  LINKEDIN: https://www.linkedin.com/in/lisambean/ TIKTOK: @lisabeanuk

I don't subscribe to the notion we have to be ‘happy' all the time. But I do think it's important we know what makes us happy and how to return to a happy state when we want to. In today's episode, I'm going to share with you my ‘happiness line' theory and show you what it takes to return to happiness in a way that feels good and sustainable! Enjoy! BIO Lisa Bean is the founder of the multiple six figure business DARETOGROW and author of the Amazon topping book First Sh!t Version. Through her online programmes she teaches purpose-driven entrepreneurs how to launch a business to make a living doing what they love and how to scale that business to six figures online. Having sold over £1m of services in her businesses (across marketing, recruitment and online training), Lisa specialises in helping people craft their stand out message, launch their offer and scale using funnel and content marketing. She is a self confessed video geek and regularly releases vlogs of her travels and business journey. From the UK originally, Lisa recently put her belongings into storage to travel around Europe with her partner and whippet. LINKS: Love this content? Be sure to hit SUBSCRIBE and tell me with a THUMBS UP. Work with me: EXPANSION BUSINESS SCHOOL: https://daretogrow.co.uk/expansion BUY THE BOOK - http://daretogrow.co.uk/thebook My Kit: MAIN DSLR CAMERA BODY: https://amzn.to/2ILINFG MAIN CAMERA LENS: https://amzn.to/2GPsmXc MAIN CAMERA MIC: https://amzn.to/2LunKZX BEST PORTABLE VLOG CAMERA: https://amzn.to/2GNORfg AFFORDABLE STUDIO LIGHTING: https://amzn.to/2sbOaqK Useful Links: WHERE I GET MY MUSIC: https://artlist.io/Lisa-181108  ADOBE CREATIVE SUITE: https://adobe.ly/2kqZQ5A Let's Connect: WEBSITE: https://daretogrow.co.uk/  MAILING LIST: https://daretogrow.co.uk/hoorah  LINKEDIN: https://www.linkedin.com/in/lisambean/ TIKTOK: @lisabeanuk

Today is a very special episode as I am joined by my wonderful mum – Mary Bean! Mary started her sales career selling candles in people's houses. She had never worked in sales before and was terrified the night of her first presentation! But, event after event she got better and better and eventually applied for a job selling houses. When they asked her for a ‘CV', she called my dad and said “Billy, they said I need a CD to apply!”. After years honing her craft, my mum has sold millions and millions of pounds worth of homes from one bedroom flats to 5 bedroom luxury homes. In today's podcast she's going to share her journey with you and teach you: How to become more confident in sales How to develop a sales mindset and sell to people who want to buy How to approach your next sale for better results! What to do when sales go wrong! This is a funny and insightful episode. I really hope you enjoy it! If you do, please leave a comment for my mum so I can read it out to her! BIO Lisa Bean is the founder of the multiple six figure business DARETOGROW and author of the Amazon topping book First Sh!t Version. Through her online programmes she teaches purpose-driven entrepreneurs how to launch a business to make a living doing what they love and how to scale that business to six figures online. Having sold over £1m of services in her businesses (across marketing, recruitment and online training), Lisa specialises in helping people craft their stand out message, launch their offer and scale using funnel and content marketing. She is a self confessed video geek and regularly releases vlogs of her travels and business journey. From the UK originally, Lisa recently put her belongings into storage to travel around Europe with her partner and whippet. LINKS: Love this content? Be sure to hit SUBSCRIBE and tell me with a THUMBS UP. Work with me: EXPANSION BUSINESS SCHOOL: https://daretogrow.co.uk/expansion BUY THE BOOK - http://daretogrow.co.uk/thebook My Kit: MAIN DSLR CAMERA BODY: https://amzn.to/2ILINFG MAIN CAMERA LENS: https://amzn.to/2GPsmXc MAIN CAMERA MIC: https://amzn.to/2LunKZX BEST PORTABLE VLOG CAMERA: https://amzn.to/2GNORfg AFFORDABLE STUDIO LIGHTING: https://amzn.to/2sbOaqK Useful Links: WHERE I GET MY MUSIC: https://artlist.io/Lisa-181108  ADOBE CREATIVE SUITE: https://adobe.ly/2kqZQ5A Let's Connect: WEBSITE: https://daretogrow.co.uk/  MAILING LIST: https://daretogrow.co.uk/hoorah  LINKEDIN: https://www.linkedin.com/in/lisambean/ TIKTOK: @lisabeanuk

Many people question the quality of education their children are receiving and wonder if they would be better off teaching their kids themselves. On today's episode, we discuss how a non-traditional homeschooling system can be more effective in preparing children and teenagers for the adult world than any other type of schooling. How do I create a high quality educational atmosphere at home? How would my kids get the social interaction and street smarts they need to survive in the world? Do I need any fancy technology to make this happen? James and Beth Deppa welcome Jes and Reid Richardson, a couple with five children who have been homeschooling in an experimental way using wild curiosity, to delve into these important questions. Not everyone is cut out for homeschooling, and that's understandable, but 2020 is the perfect time to start questioning whether homeschooling can be a better route for you and your children, especially if they have ADHD or Asperger Syndrome. Tune into this week's episode for incredible stories and examples of Jes and Reid's radical education model, showing how studying global school systems changed their family's lives for the better. 3 MAJOR POINTS DISCUSSED ●  Nurture the hearts and minds of children to inspire learning. Jes and Reid teach their children by fostering wild curiosity and answering every question their kids throw at them. Their home environment promotes self-respect, self-worthiness, emotional education, boundaries, consent, and interpersonal relationships. They don't force education, they wait until their kids are ready and willing to learn. Jes and Reid offer great insight into how a non-traditional, experimental, and holistic schooling system really can provide children and teenagers with a higher quality education that properly prepares them for the adult world. ●  Kids need to experience technology. It's 2020 and technology is unavoidable at this point, but it's important to know which types of technology are the most ideal for an educational experience. From Minecraft to Adobe Creative Suite, Jes and Reid have mindfully incorporated technology to encourage learning in fun and creative ways. Are you aware of how your kids are using technology? ●  How do I get my kids to willingly help me around the house? “Life is so much more than getting a job,” Jes says. Jes and Reid love having real conversations with their children to foster emotional intelligence and to empower them to do things for themselves. If you stink, you can't hang out around the family. If you eat off a plate, you clean the plate. It's as simple as that. This results in the kids naturally becoming more capable of doing life tasks and willingly taking on more responsibilities as they get older. Children love being able to do things that adults can do, so why not raise them in a way that makes that possible? RESOURCES ·  Visit our website: www.honeymoonmindset.com ·  Find our Facebook group: www.facebook.com/groups/308821070493093 ·  Visit Jes and Reid's website: www.superpoweredhumans.com ·  Super Scribblenauts

Huge thanks to Podcorn for sponsoring this episode. Explore sponsorship opportunities and start monetizing your podcast by signing up here: https://podcorn.com/podcasters/ This week, I share why I ditched the Adobe Creative Suite in my business and what I use to replace all of the apps. This week's small creator shoutout goes to Ruby of @whiteoakoriginals, an insanely talented illustrator and designer. You can follow her on Instagram at https://instagram.com/whiteoakoriginals. Want to stay up to date on what's happening with the podcast? Follow me on Instagram at https://instagram.com/canyonmooncreativeco. --- Support this podcast: https://anchor.fm/thecreativebossbabe/support

Jen Martodam is owner and lead photographer/videographer for Emerald Rue, a family film and lifestyle photography company located in Minneapolis. Her goal is to give families a keepsake of this season of life through video and heartfelt imagery. Jen also teaches beginner and intermediate classes in DSLR photography, editing techniques and has classes for youth interested in photography. Jen previously ran a successful wedding photography business for 10 years. She has a professional working knowledge of DSLR photography, Adobe Creative Suite and building relationships that last with clients. www.emeraldrue.com www.instagram.com/emeraldrue_films   Jenna Redfield is the leader of the Twin Cities Collective, the largest resource in the Twin Cities for bloggers, small businesses, entrepreneurs & creatives. She is a well-known speaker, educator & social media strategist. You can work with her one on one with coaching or take one of the Academy classes Free Social Media Masterclass https://www.collectivemarketingacademy.com/Masterclass-Signup Academy www.collectivemarketingacademy.com Join the Facebook Group https://www.facebook.com/groups/twincitiescollective Coaching https://www.jennaredfield.com/coaching-programs Find the podcast on all platforms http://www.twincitiescollective.com/podcast-links Follow us on Social https://www.instagram.com/twincitiescollective

I used to work at Papa Johns and came home smelling like pizza.

Episode 13 On this episode, Zak rants about his problems with the Adobe Creative Suite.Erik talks about some holiday deals on software (final draft and Red Giant). And they both gush about Into the Spiderverse! Featured Presentation: Spider-Man: Into the Spider-Verse - 21:00 Spider-Man: Into the Spider-Verse (SPOILERS) - 31:45 --- Support this podcast: https://anchor.fm/antifilmfilmclub/support

Theresa is the founder of For Time Design and has more than 14 years of communications, design and development experience and loves to make her clients' visions come to life. She has a Bachelor of Arts degree in communication studies and a certificate in graphic and web design from Boston University's Center for Digital Imaging Arts. Theresa's talents can bring your vision to life so you can go about running your business and doing what you do best. She works in the Adobe Creative Suite, WordPress, and Drupal and enjoys helping organizations and businesses find the best solutions for their technical and communication needs. Due to her experience as a former CrossFit gym owner and her technical and design background, she's found a new specialty in helping other gym owners put their best foot forward in their online presence.

In today's podcast, I talk to you about the 10 tools (apps and such) that I love, and that make ministry easier/better.   1. EVERNOTE I use Evernote for TONS of stuff....Sign up for Evernote for free Sign up for Evernote for free Evernote - you can scan copies in and store them... You can have tons of notebooks to keep notes organized. Or just tag them... Free is good...probably too good. You might like to have plus/premium features, too. 2. PLANNING CENTER ONLINE'S SERVICES ANDMUSIC STAND APPS I've been using Planning Center Online since 2011. And I've never looked back. When I first started using PCO we just called it PCO and it was just for worship planning. Now it's a collection of church apps that take care of everything from managing your rooms and resources to checking in your kids o collecting your offering. I think they're working on a Potluck app next, too. Learn more about Planning Center I love that they base your costs on size and usage. To find out what your church would pay, here's a handy price calculator. This screenshot of a service doesn't do it justice...it does SO much.   3. SONGSELECT SongSelect is an add-on of CCLI (Christian Copyright License International). They offer lead sheets and chord sheets for (probably) 90% of the music your church is doing or will do. If you already have CCLI for your licensing, you should go ahead and just get this service. It's the most economical way to provide good, reliable charts fort your team. Learn more about SongSelect   4. PRAISECHARTS PraiseCharts is SongSelect's hipper (and higher priced) cousin. But I like hanging out with him, too. When I want a specific arrangement of a song (like Paul Baloche's version of God My Rock instead of Brenton Brown's version), PraiseCharts is the way to go. They offer a lot more options for each song, too: Recently, I've been opting to spend a little more for better quality charts (and the click track) from PraiseCharts more often. But I always still start with SongSelect (since those charts are already paid for with my subscription). Then I go to PraiseCharts if I don't like what I see there. Learn more about PraiseCharts   5. SPOTIFY PREMIUM (AND ITUNES/AMAZON)  This combination of tools are my go-to source(s) for finding new and vetting new music (Spotify), then purchasing the mp3 to use as a reference recording with my team. In the podcast, I talk about WHY it's important to have a reference recording.  Here are a few other things I cover: Why you need a "Rehearsal License" if you're going to share mp3s/recordings. Reasons I'll choose iTunes over Amazon for buying mp3s (and vice-versa) A creative way we use Spotify to share our setlists with the congregation and encourage them to sing more. And how I messed with one of our youth interns with Spotify... Learn more about Spotify And here's a link to Amazon and iTunes, in case you've been living in a cave in Wisconsin since 2003. Not that there's anything wrong with that...   6. ADOBE MEDIA ENCODER If you're going to have upload mp3s to PCO's Services or any other planning software, you're probably going to need a tool like Adobe Media Encoder. It's a great program, but you can't buy it as a standalone app. So unless you have need of the whole Adobe Creative Suite, you probably won't get this program. But you need something like it. And I talk about why in the podcast. Here's an online alternative I tried out and liked: Media.io And here's a list of open source downloadable apps that are altternatives to Media Encoder: Alternatives (NOTE:  (NOTE: I have not tested any of these, nor am I endorsing. Do some research before you download or use any online tool.)     7. TRANSPOSR.COM Another tool I use to manage my mp3s for my team is Transposr.com. It's a free resource provided by PCO that's simple to use AND just got a pretty makeover with some new functionality: I talk in the episode about WHY it's so important to transpose your recordings for your musicians.   8. DROPBOX I use Dropbox for mundane office stuff (which is part of being a worship leader, unfortunately) AND for some fun stuff in my worship like for auditions. (OK, they're fun for me, maybe not for the people auditioning.) Find out why I like Dropbox so much in the episode.   9. MOLESKINE DAILY PLANNER No. I don't still write my appointments down in a book. Why? Because a book doesn't ding at me when it's time to leave for the appointment.  I use myMoleskine as a different kind of productivity tool: a daily thought-organizer for my to-dos. Learn more in the episode.   10. SCANSNAP ScanSnap is a document scanner that easily scans documents and puts them where ever you want them to go: Email, Dropbox, a specific folder on your hard drive, or, my favorite: Evernote. I talk about how and why I use it in the episode.  A couple things to note: I love this tool enough that I bought one for home and for my church office. I bought both of mine used, and they work great. (A tip for my fellow cheapos out there.)   BONUS: JING Jing is an app by TechSmith that lets you easily take screenshots, then mark those up - like put arrows and add text. And then you can save it to a file, or copy it and paste it into an email or Evernote, or you can upload it to tech smith's server and share the link with people.  (By the way, this screen capture and all the other ones above are all done with Jing.) I talk about how I use it more for WorshipTeamCoach.com stuff; but I also find it's helpful in my worship ministry job.

This week on the show were discussing the death of Adobe Creative Suite, building a Raspberry Pi retro game console, and how you're embarrassing yourself online. We're also answering your questions about repurposing old Mac computers, the advantages of Dashlane over Lastpass, and how to beat the heat this summer. Looking for the show notes? You can find this episode at http://lifehacker.com/499076454 (after 5:00 PM PT) and all episodes at http://lifehacker.com/theshow (anytime). See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.