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Latest episodes from Go Social Podcast with Brian Hahn

3 Solutions for Your 2023 Business Growth Plan (Part 3 of 6)

Play Episode Listen Later Jan 2, 2023 16:35


A 6-Part Series about growing your business in 2023 and beyond. Josh unpacks what he learned at two major marketing conferences recently. On this episode, Josh gives his "Reader's Digest" notes so you can learn fast and prepare for the future. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you should connect with Josh at GoSocialExperts.com

3 Trends to Watch for in 2023 (Part 2 of 6)

Play Episode Listen Later Dec 27, 2022 15:25


A 6-Part Series about growing your business in 2023 and beyond. Josh unpacks what he learned at two major marketing conferences recently. On this episode, Josh gives his "Reader's Digest" notes so you can learn fast and prepare for the future. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you should connect with Josh at GoSocialExperts.com

3 Things You Must Do to Grow Your Business in 2023 (Part 1 of 6)

Play Episode Listen Later Dec 20, 2022 17:10


A 6-Part Series about growing your business in 2023 and beyond. Josh unpacks what he learned at two major marketing conferences recently. On this episode, Josh gives his "Reader's Digest" notes so you can learn fast and prepare for the future. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you should connect with Josh at GoSocialExperts.com

Why You Should Own Your Own Membership Site

Play Episode Listen Later Dec 13, 2022 13:04


You want to protect your audience and have control of what they experience. For this to happen, you need to own your own membership site. It's not as difficult as you may think, but it is very profitable. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you should connect with Josh at GoSocialExperts.com

The Un-Membership Site to Increase Your Opt-In Rate

Play Episode Listen Later Dec 6, 2022 12:27


You should consider having your own Membership Site where you deliver FREE value to your audience. This is a wonderful way to build a community feel and insulate your audience from others. It could be as simple as 3 videos, a masterclass, or some other type of training. Create Your Free Account to Enroll in this Course. By changing the language, you can change the behavior of your audience. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you should connect with Josh at GoSocialExperts.comĀ 

The Invisible Audience

Play Episode Listen Later Nov 29, 2022 10:47


How can you identify your audience when you cannot see them? You should be using pixels on every page of your website so you can continue to market to people who visit your pages. By doing this, you'll stay in front of your audience on a more regular basis. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you should connect with Josh at GoSocialExperts.com

The Invisible Audience

Play Episode Listen Later Nov 29, 2022 10:47


How can you identify your audience when you cannot see them? You should be using pixels on every page of your website so you can continue to market to people who visit your pages. By doing this, you'll stay in front of your audience on a more regular basis. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you should connect with Josh at GoSocialExperts.com

Dealing with the Hateful Few

Play Episode Listen Later Nov 22, 2022 8:14


Not everyone will like you or how you market. What should you do when you get replies from "the hateful few" without this ruining your day? Don't hit the "unsubscribe" link! Today, Josh shares what you should do. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you should connect with Josh at GoSocialExperts.com

Dealing with the Hateful Few

Play Episode Listen Later Nov 22, 2022 8:14


Not everyone will like you or how you market. What should you do when you get replies from "the hateful few" without this ruining your day? Don't hit the "unsubscribe" link! Today, Josh shares what you should do. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you should connect with Josh at GoSocialExperts.com

Getting the Right Address

Play Episode Listen Later Nov 15, 2022 7:15


How can you get the Physical Mailing Address of your prospects? Today, Josh shares a great way to ask for their mailing address. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you should connect with Josh at GoSocialExperts.com

Getting the Right Address

Play Episode Listen Later Nov 15, 2022 7:15


How can you get the Physical Mailing Address of your prospects? Today, Josh shares a great way to ask for their mailing address. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you should connect with Josh at GoSocialExperts.com

Coming Out of the Shadows - How to Get Their "Real" Address and Information

Play Episode Listen Later Nov 8, 2022 10:02


Prospects like to hide their real information from you. What can you do to get them to come out of the shadows and give you their real information. Today Josh shares a strategy to make sure you are getting the BEST email address from ideal prospects. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you should connect with Josh at GoSocialExperts.com

Coming Out of the Shadows - How to Get Their "Real" Address and Information

Play Episode Listen Later Nov 8, 2022 10:03


Prospects like to hide their real information from you. What can you do to get them to come out of the shadows and give you their real information. Today Josh shares a strategy to make sure you are getting the BEST email address from ideal prospects. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you should connect with Josh at GoSocialExperts.com

Using What Your Customers Say - A Great Source for Content That Sells

Play Episode Listen Later Nov 1, 2022 11:16


One of the best ways to find words that your prospects will understand is to use the words your audience uses. Do NOT use industry jargon because they don't understand. Translate your jargon OR just use their words in your marketing. Josh shares a couple of pretty funny stories to drive home this point: The Double Wave and How to Outrun Age. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you should connect with Josh at GoSocialExperts.com

Using What Your Customers Say - A Great Source for Content That Sells

Play Episode Listen Later Nov 1, 2022 11:16


One of the best ways to find words that your prospects will understand is to use the words your audience uses. Do NOT use industry jargon because they don't understand. Translate your jargon OR just use their words in your marketing. Josh shares a couple of pretty funny stories to drive home this point: The Double Wave and How to Outrun Age. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you should connect with Josh at GoSocialExperts.com

The Idea Factory - How to Get Unlimited Ideas for Your Content Posts

Play Episode Listen Later Oct 25, 2022 14:09


Finding a consistent flow of ideas can be challenging. In this episode, marketing expert, Josh Hightower, reveals where his "Idea Factory" is located and where you can find what your audience is thinking about. AnswerThePublic.com. Use what others are asking to create your posts. Google Trends is a similart type search that can tell you how many people are searching for this specific phrase. Google Home Page Search Suggestion List. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you should connect with Josh at GoSocialExperts.com

The Idea Factory - How to Get Unlimited Ideas for Your Content Posts

Play Episode Listen Later Oct 25, 2022 14:10


Finding a consistent flow of ideas can be challenging. In this episode, marketing expert, Josh Hightower, reveals where his "Idea Factory" is located and where you can find what your audience is thinking about. AnswerThePublic.com. Use what others are asking to create your posts. Google Trends is a similart type search that can tell you how many people are searching for this specific phrase. Google Home Page Search Suggestion List. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you should connect with Josh at GoSocialExperts.com

3 Types of Social Posts (per the Legendary Frank Kern)

Play Episode Listen Later Oct 18, 2022 17:22


Creating Social Posts does not have to be difficult. Josh shares what he has learned from Frank Kern: The Connect Post. The "How To" Post. The Offer. In this episode, Josh takes a deep dive into these 3 types of posts and how you can implement them this week. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you should connect with Josh at GoSocialExperts.com

3 Types of Social Posts (per the Legendary Frank Kern)

Play Episode Listen Later Oct 18, 2022 17:22


Creating Social Posts does not have to be difficult. Josh shares what he has learned from Frank Kern: The Connect Post. The "How To" Post. The Offer. In this episode, Josh takes a deep dive into these 3 types of posts and how you can implement them this week. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you should connect with Josh at GoSocialExperts.com

The 20/60/20 Marketing Formula

Play Episode Listen Later Oct 11, 2022 12:01


MATH is a 4-Letter Word that you should LOVE. Josh explains his 20/60/20 Formula and how you can use it to grow your business. By understanding "The 3 Temperatures of People" you will more effectively communicate with your audience and gain more clients. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you should connect with Josh at GoSocialExperts.com

The 20/60/20 Marketing Formula

Play Episode Listen Later Oct 11, 2022 12:01


MATH is a 4-Letter Word that you should LOVE. Josh explains his 20/60/20 Formula and how you can use it to grow your business. By understanding "The 3 Temperatures of People" you will more effectively communicate with your audience and gain more clients. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you should connect with Josh at GoSocialExperts.com

The Power of a Mastermind

Play Episode Listen Later Oct 4, 2022 12:44


One of the best investments you can make in yourself and your business is to join a mastermind group. Josh explains the different types of mastermind groups, why they are so transformative, and the benefit of surrounding yourself with like-minded people. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you should connect with Josh at GoSocialExperts.com

The Power of a Mastermind

Play Episode Listen Later Oct 4, 2022 12:45


One of the best investments you can make in yourself and your business is to join a mastermind group. Josh explains the different types of mastermind groups, why they are so transformative, and the benefit of surrounding yourself with like-minded people. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you should connect with Josh at GoSocialExperts.com

What business are you really in? A: Marketing!

Play Episode Listen Later Sep 27, 2022 12:30


What Business Are You Really In? Every business owner is in the same business regardless of your industry. Josh Hightower shares what business you are in and why this is so vital to the success of your business. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you should connect with Josh at GoSocialExperts.com

What business are you really in? A: Marketing!

Play Episode Listen Later Sep 27, 2022 12:31


What Business Are You Really In? Every business owner is in the same business regardless of your industry. Josh Hightower shares what business you are in and why this is so vital to the success of your business. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you should connect with Josh at GoSocialExperts.com

Angles of Approach: 1 offer that you describe in 3 different ways

Play Episode Listen Later Sep 20, 2022 13:24


How to engage with your audience with a compelling audience. You may not know what will resonate with them today, but when you communicate regularly you will find an "angle" that gets through to them. This is WHY you need to be consistent and persistent in your marketing. Josh also shares how to create FAQs that will help you gain more clients. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you should connect with Josh at GoSocialExperts.com

Angles of Approach: 1 offer that you describe in 3 different ways

Play Episode Listen Later Sep 20, 2022 13:25


How to engage with your audience with a compelling audience. You may not know what will resonate with them today, but when you communicate regularly you will find an "angle" that gets through to them. This is WHY you need to be consistent and persistent in your marketing. Josh also shares how to create FAQs that will help you gain more clients. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you should connect with Josh at GoSocialExperts.com

Channels of Communication in Today's Culture

Play Episode Listen Later Sep 13, 2022 9:39


There are so many ways to communicate today: WhatsApp, FbMsngr, Lin, Phone, Fax, Letter, Text. Be sure you are not limiting yourself to only "old school" channels. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you should connect with Josh at GoSocialExperts.com

Channels of Communication in Today's Culture

Play Episode Listen Later Sep 13, 2022 9:39


There are so many ways to communicate today: WhatsApp, FbMsngr, Lin, Phone, Fax, Letter, Text. Be sure you are not limiting yourself to only "old school" channels. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you should connect with Josh at GoSocialExperts.com

How Email and Social Media Work Together

Play Episode Listen Later Sep 6, 2022 12:28


As you engage with your audience via email, be sure to move them to your social media platforms for further engagement. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you should connect with Josh at GoSocialExperts.com

How Email and Social Media Work Together

Play Episode Listen Later Sep 6, 2022 12:28


As you engage with your audience via email, be sure to move them to your social media platforms for further engagement. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you should connect with Josh at GoSocialExperts.com

Faux Unsubscribe Buttons (email preferences) can HELP your email deliverability.

Play Episode Listen Later Aug 30, 2022 9:45


When is an unsubribe, not an unsubscribe??? Today, Josh explains a great way to keep people in your audience, even if they unsubscribe from a list. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you should connect with Josh at GoSocialExperts.com

Faux Unsubscribe Buttons (email preferences) can HELP your email deliverability.

Play Episode Listen Later Aug 30, 2022 9:46


When is an unsubribe, not an unsubscribe??? Today, Josh explains a great way to keep people in your audience, even if they unsubscribe from a list. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you should connect with Josh at GoSocialExperts.com

Re-Engagement Campaigns - How to Reconnect with People on Your List and Segment them into the Proper "Buckets"

Play Episode Listen Later Aug 23, 2022 15:02


You have many people in your database. They've opted in at some point, but they aren't really engaged with you or your content. Today, Josh shares how you can re-engage them using an effective strategy, including a Customer Insight Report. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you should connect with Josh at GoSocialExperts.com

Re-Engagement Campaigns - How to Reconnect with People on Your List and Segment them into the Proper "Buckets"

Play Episode Listen Later Aug 23, 2022 15:03


You have many people in your database. They've opted in at some point, but they aren't really engaged with you or your content. Today, Josh shares how you can re-engage them using an effective strategy, including a Customer Insight Report. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you should connect with Josh at GoSocialExperts.com

What to do with Unengaged People on Your List?

Play Episode Listen Later Aug 16, 2022 16:59


Do you have an email list full of people who are no longer engaged or responsive? Most everyone does. That's why on today's episode, marketing expert Josh Hightower, shares some expert advice on what to do with those unengaged people on your list. It takes more than just sending a random email to them to get them to reengage with you. Josh has a specific strategies that you can begin using to reengage those on your list. He also shares 3 Strategies that can help you re-engage with people on your list. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you should connect with Josh at GoSocialExperts.com

What to do with Unengaged People on Your List?

Play Episode Listen Later Aug 16, 2022 17:00


Do you have an email list full of people who are no longer engaged or responsive? Most everyone does. That's why on today's episode, marketing expert Josh Hightower, shares some expert advice on what to do with those unengaged people on your list. It takes more than just sending a random email to them to get them to reengage with you. Josh has a specific strategies that you can begin using to reengage those on your list. He also shares 3 Strategies that can help you re-engage with people on your list. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you should connect with Josh at GoSocialExperts.com

Email Deliverability - How to Land in the Inbox

Play Episode Listen Later Aug 9, 2022 13:52


Email marketing is a powerful tool that can produce great results when done properly. The greatest challenge with email marketing is getting your email delivered. Actually getting your email to show up in the inbox can be a real challenge. That's why on today's episode, marketing expert Josh Hightower, shares some expert insights around email deliverability and how to get your message to appear in the inbox of your audience. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you should connect with Josh at GoSocialExperts.com

Email Deliverability - How to Land in the Inbox

Play Episode Listen Later Aug 9, 2022 13:53


Email marketing is a powerful tool that can produce great results when done properly. The greatest challenge with email marketing is getting your email delivered. Actually getting your email to show up in the inbox can be a real challenge. That's why on today's episode, marketing expert Josh Hightower, shares some expert insights around email deliverability and how to get your message to appear in the inbox of your audience. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you should connect with Josh at GoSocialExperts.com

Using Email to Sell

Play Episode Listen Later Aug 2, 2022 12:09


Can old school tactics still produce results? Absolutely! In fact, on today's episode, marketing expert Josh Hightower shares how using email (which is an old-school tactic) can produce great results for your business. If you think email is overlooked, dead, and buried, think again. Email is one of the most powerful marketing tools in your marketing arsenal. Listen today as Josh shares how to use email to sell. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you should connect with Josh at GoSocialExperts.com

Using Email to Sell

Play Episode Listen Later Aug 2, 2022 12:09


Can old school tactics still produce results? Absolutely! In fact, on today's episode, marketing expert Josh Hightower shares how using email (which is an old-school tactic) can produce great results for your business. If you think email is overlooked, dead, and buried, think again. Email is one of the most powerful marketing tools in your marketing arsenal. Listen today as Josh shares how to use email to sell. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you should connect with Josh at GoSocialExperts.com

Modeling Other People's Marketing (aka funnel hacking/swipe & deploy, etc.)

Play Episode Listen Later Jul 26, 2022 15:15


You've heard of funnel hacking and swipe files. They are common terms to online marketers. Today, marketing expert Josh Hightower shares with us the power of modeling other peoples marketing. You don't have to re-create the wheel - in fact you shouldn't. Look at what other people are doing, and see how you can model it in your business. This is an insightful episode that is sure to save you much time and money in the coming days. Email Drips is a great tool that you can use. Vidtao is a great resource for YouTube ad views and estimated ad spend. Facebook Ad Library is also a superb resouce. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you should connect with Josh at GoSocialExperts.com

Modeling Other People's Marketing (aka funnel hacking/swipe & deploy, etc.)

Play Episode Listen Later Jul 26, 2022 15:15


You've heard of funnel hacking and swipe files. They are common terms to online marketers. Today, marketing expert Josh Hightower shares with us the power of modeling other peoples marketing. You don't have to re-create the wheel - in fact you shouldn't. Look at what other people are doing, and see how you can model it in your business. This is an insightful episode that is sure to save you much time and money in the coming days. Email Drips is a great tool that you can use. Vidtao is a great resource for YouTube ad views and estimated ad spend. Facebook Ad Library is also a superb resouce. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you should connect with Josh at GoSocialExperts.com

How to Respond to Feedback from Your Audience

Play Episode Listen Later Jul 19, 2022 11:02


Communicating with you audience is vital. At times, your audience will give you feedback that could be considered "negative." At the same time, you and your team should know your audience and how to should respond to good and bad feedback from your audeince. Josh also shares how he used this situation as a teaching opportunity for his team. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you should connect with Josh at GoSocialExperts.com

How to Respond to Feedback from Your Audience

Play Episode Listen Later Jul 19, 2022 11:03


Communicating with you audience is vital. At times, your audience will give you feedback that could be considered "negative." At the same time, you and your team should know your audience and how to should respond to good and bad feedback from your audeince. Josh also shares how he used this situation as a teaching opportunity for his team. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you should connect with Josh at GoSocialExperts.com

How to Get Your Ads to Pay for Themselves

Play Episode Listen Later Jul 12, 2022 10:01


Many people use a Tripwire to Offset Your Ad Cost - what is that and how does it work? When and Why should you use this... or should you? Another name for this is a Self Liquidating Offer. The name doesn't matter but the strategy does. The purpose is to Accelerate a purchase. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you should connect with Josh at GoSocialExperts.com

How to Get Your Ads to Pay for Themselves

Play Episode Listen Later Jul 12, 2022 10:01


Many people use a Tripwire to Offset Your Ad Cost - what is that and how does it work? When and Why should you use this... or should you? Another name for this is a Self Liquidating Offer. The name doesn't matter but the strategy does. The purpose is to Accelerate a purchase. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you should connect with Josh at GoSocialExperts.com

How to Go Broke Quickly (run ads wthout a plan)

Play Episode Listen Later Jul 5, 2022 9:27


Too many times business owners put themselves on the pathway to going broke quikcly when they spend money on marketing with no plan to convert leads into clients sooner rather than later. Designing a plan to convert a lead into a customer is the secret sauce to profitability. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you should connect with Josh at GoSocialExperts.com

How to Go Broke Quickly (run ads wthout a plan)

Play Episode Listen Later Jul 5, 2022 9:28


Too many times business owners put themselves on the pathway to going broke quikcly when they spend money on marketing with no plan to convert leads into clients sooner rather than later. Designing a plan to convert a lead into a customer is the secret sauce to profitability. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you should connect with Josh at GoSocialExperts.com

Frequency of Communication - How Often Should You Email Your Audience?

Play Episode Listen Later Jun 28, 2022 12:03


Staying in touch with your audience is very important. But how often should you email them? Is daily too often? How about once per month? Is there a formula? Listen to Josh as he shares best practices with email marketing and the frequency that is best to choose. One tip you'll hear is to add an Email Preferences Center to allow your audience to choose how frequently they hear from you. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you should connect with Josh at GoSocialExperts.com

Frequency of Communication - How Often Should You Email Your Audience?

Play Episode Listen Later Jun 28, 2022 12:04


Staying in touch with your audience is very important. But how often should you email them? Is daily too often? How about once per month? Is there a formula? Listen to Josh as he shares best practices with email marketing and the frequency that is best to choose. One tip you'll hear is to add an Email Preferences Center to allow your audience to choose how frequently they hear from you. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you should connect with Josh at GoSocialExperts.com

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