Podcasts about Google Trends

In this edition of PolterZeitgeist, Jack and Miles discuss the upcoming midterm elections, "6-7" entering the lexicon, that AI 'Friends' video, Feds charging Kat Abughazaleh with conspiracy for… protesting, Google Trends 2025 list of top Halloween costumes and much more!See omnystudio.com/listener for privacy information.

What REALLY happens when you nearly die: 48 people reveal exactly what they saw during their near-death experience – from black holes to God https://www.dailymail.co.uk/sciencetech/article-15223139/near-death-experience-visions-revealed.html 00:00:00 – Halloween costumes; "Freeway to the Problem Area" v3 and a whole Kenny Loggins–parody EP brainstorm 00:07:18 – Alex Jones Clips of the Week: "pound town," animal list, social-media rants, rapid-fire soundboard chaos 00:11:12 – More AJ quotes; hosts pivot to the Charlie Kirk case and odd Google Trends chatter 00:16:04 – Google Trends deep-dive: pre-incident searches from D.C. and Huntsville; layers of clips on clips on clips 00:39:08 – Musical interlude: "Totally Not Footloose" work-in-progress (future Loggins-style track), then back to news 00:42:46 – Government shutdown fallout: SNAP stoppage Nov 1, ACA premium spikes, travel delays; who gets blamed 00:47:29 – "Walmart will lose billions" without SNAP; talk of possible food-riot optics both sides "want" 00:52:16 – Truck hauling research monkeys crashes; disease scare and déjà-vu of the 2022 Pennsylvania monkey truck story 00:57:06 – Poll: 60% of Americans report a paranormal experience; "being watched" sensation, Rockwell/MJ aside 01:01:32 – Belief stats: demons (43%), psychics (41%), ghosts (30%); haunted houses and disclosure laws chat 01:06:29 – Southern-accent bit, AI voice cloning, and tee-up for near-death experiences segment 01:11:13 – NDEs: Jesus on the stairs, angels with "Greek-statue hair," tunnels and light; culture shapes visions 01:16:07 – NDEs get sci-fi: black holes, "the Matrix" lattice, instant travel by thought 01:20:00 – Back to Loggins covers; listener's Montana "OBDM" Sasquatch plate; tee-up for Fat Squirrel Week 01:23:52 – Texas Fat Squirrel Week: Chonk-a-saurus Rex beats Chunk Norris; local-news riffing 01:28:53 – Music news: Wolfgang Van Halen on "nepo baby"; talent vs. parentage debate 01:33:34 – Furloughed IRS lawyer becomes hot-dog vendor; the $10 (or $17?) dog saga begins 01:38:27 – "Correct hot dog" menu rules (mustard + sauerkraut) and $1 penalty for "wrong toppings" 01:56:58 – Vintage Halloween candy rabbit hole: wax lips, Chick-O-Sticks, Sugar Babies and more nostalgia Copyright Disclaimer Under Section 107 of the Copyright Act 1976, allowance is made for "fair use" for purposes such as criticism, comment, news reporting, teaching, scholarship, and research ▀▄▀▄▀ CONTACT LINKS ▀▄▀▄▀ ► Website: http://obdmpod.com ► Twitch: https://www.twitch.tv/obdmpod ► Full Videos at Odysee: https://odysee.com/@obdm:0 ► Twitter: https://twitter.com/obdmpod ► Instagram: obdmpod ► Email: ourbigdumbmouth at gmail ► RSS: http://ourbigdumbmouth.libsyn.com/rss ► iTunes: https://itunes.apple.com/us/podcast/our-big-dumb-mouth/id261189509?mt=2

Join Tmt, Mayowa & Koj on Submarine and A Roach — Nigeria's funniest podcast and Nigeria's #1 comedy podcast — for Episode 233, “L is for Lekki and Q is Kwara,” a wide-ranging conversation that moves from Lagos nightlife to terrorism, tech, and stand-up comedy without taking a breath.This episode starts with stories from Tmt's weekend driving around Lagos with non-alcoholic beer. Keeping things halal, the guys dive into literature and Boko Haram, reflecting on how books and storytelling shape how we understand violence, radicalization, and Northern Nigeria.The conversation shifts into AI and technology — specifically, how many folks are leaning on AI for human interactions and decisions, including Twitter fights. They also get into modern Nigerian social media discourse, public outrage cycles, and the fact that delusion is a winning strategy on Nigerian Twitter.There's a run on stand-up comedy, and why getting on stage is low-key a great exercise in learning humility.The boys round things out with Google Trends, deep-diving into what Nigerians search and who the biggest culprits are for said searches.It's social commentary, pop culture, politics, AI talk, and Lagos nonsense — all in one show. Tap in to Episode 233, “L is for Lekki and Q is Kwara,” now on Spotify, Apple Podcasts, and Google Podcasts.

Nick and John have posted eight Hallmarked Man conversations since its publication last month and, as interesting as their back-and-forth talks have been, South Wales to American Fly Over Country, Lake to Shed, much of the best theorizing and interpreting of Strike 8 has been happening in the comment threads beneath those posts and in email messaging with John. Determined that these insights wouldn't be lost or invisible to Serious Strikers, they chose ten of the most challenging for a fun introduction to the fandom conversations readers not privy to the backchannel moderators network or who neglect the comment threads are missing.In addition, Nick shares the credible speculation that Rowling's weeklong absence from tweeting has been because she is on her Samsara yacht in the South Pacific, circling Bora Bora, believe it or don't. John quizzes Nick, too, about the election in South Wales, Caerphilly to be exact, and the reason the results in that dependably Labour area have the UK buzzing (and why Strike readers might expect the populist party victories will color Strikes 9 and 10).A quick ‘table of contents' for their hasty review, then, followed by links and transcripts! Enjoy — and, yes, have at in the comment threads, please, the locus of Strike fandom conversations.* Ed Shardlow: Gorilla Ryan* Vicky: Boxes and Plush Toys* Sandra Hope: Traditional Symbolism* Justin Clavet: Only Fans Gaffe (Ed Shardlow -- ‘Not Proven' error)* Bora Bora* Justin Clavet: On Manhood* Ed Shardlow: Ickabog Parallel Book Theory* Sandra Hope: Hallmarked Man as Rowling's ‘Greatest Hits' allusion collection* LC - Dorothy Sayers* Kathleen O'Connor -- Alternative Incest* Caerphilly elections -- UK meaning* Ring Composition ProjectPromised Links and Transcripts:* Ed Shardlow's ‘Gorilla Ryan' TheoryThe Ryan the Gorilla theory came to me at the point in the book where Robin has an epiphany following an impulse to look up the meaning of a name. I think this was the Jolanda-Violet realisation, but I thought she'd suddenly realised the full extent of Ryan's dark side, with the significance being the previously noted meaning of his name “Sea King” suggesting a connection between him and Wade King.That theory seemed very flimsy at first, but on further examination it might have some mileage. There are some notable differences between the attack in the Land Rover and the previous ones. Although we imagine the attacker wearing a gorilla mask, there's no mention of it, and in fact it says she can see his face. Also the Land Rover attacker makes no demands that she, “Stop” or, “Leave it”. She hits Wade with the pepper spray, which of course, would be difficult for Ryan to cover up, but she didn't inflict any such injuries on the gorilla attacker. Wade clearly intends to hurt her, whereas the other attacks had no physical violence and look very much like they were just intended to scare her.1) It's hinted that Branfoot knows about Robin's rape, and she says it's on the internet, but we never get any indication that King or Griffiths know about it. Strike and Robin never consider that the attacker might be someone who knows about it because they're close to Robin. That seems like an oversight.2) The gorilla attacker never refers to a specific case. Murphy may be scaring her into quitting the job and getting away from Strike, whereas a suspect would want her to stop investigating their specific case.3) The police don't take the rubber gorilla and dagger for DNA testing. That's pretty strange, unless there's someone on the inside blocking the investigation.There's a bit of an issue with the guy in the green jacket, who presumably Robin can see isn't Ryan when he's on the industrial estate and outside her flat. Presumably that was Wade.So, there would need to be some explanation for how or why Murphy is wearing the same jacket when he accosts her with the ceremonial dagger. But that's not insurmountable.Murphy would have been very surprised to encounter Matthew (sic, he means ‘Martin' -ed.), who he knows from Masham, outside Robin's flat. The narrative very much prompts us to think there's something going on with Murphy, but then we put this down to his work issues and associated relapse, but perhaps that blinds us (and Robin) to another possibility. And if it is the case, then Strike hasn't just let Robin go to dinner with his romantic rival, but she's heading into mortal danger. Were his instincts subconsciously alerting him to the threat? Did he leave it too late to shout, “Brake!” again?Nicola Reed's Objection to ‘Gorilla Ryan' (Sandy Hope, too)Kathleen O'Connor's Cogent Counterpoint to John's Incredulity about No One Noticing How Short Faux-Wright was in the Ramsay Silver footageVicky on the Interpretation of Robin's “Stuffed Toy” DreamBrenna Hill asks ‘Why is the New Ellacott Puppy Named Betty?'Sandra Hope Jumpstarts Conversation about Traditional Symbolism in Hallmarked Man* Masonic Orb Pendant for sale on Etsy ($795)* Jacob's Ladder Mosaic in Masonic Hall, London (Alamy)* The Bohun Swan (‘Chained Swan') (Wikipedia)Justin Clavet: The ‘Only Fans' Gaffe· I commented on the Hogwarts Professor gaffes pillar [Placeholder, ed.] post about the OnlyFans error - that the OnlyFans website was launched in November 2016, but in the book, the murdered Sofia is said to be a prolific OnlyFans poster before her disappearance in June of that same year. The OnlyFans account is only a small point in this large plot, but one that is repeatedly referred to, and Sofia's OnlyFans account is what ultimately brought her to the attention of her killer. For such a meticulous plotter and, as John would say, “OCD” author as Rowling is, does this real-world chronological impossibility give you pause? What other big historical error like this can be found in her books?· Did you notice that the interview with the pornstar occurs in chapter 69? I think Rowling was having a bit of (structural) fun and winking at the observant reader with that one.* Justin Clavet's 3 September ‘Gaffes' posting about ‘Only Fans'The reference to OnlyFans in chapter 33 (p. 269) felt anachronistic to me, as I don't remember ever hearing about the website before the pandemic era. And sure enough, according to Wikipedia (citing a New York Times article), the website didn't launch until November 2016. Therefore, Sofia – who was murdered in June 2016 – could not have been a prolific OnlyFans poster. Sofia's supposed OnlyFans account is referenced several further times throughout the book. Based on data from Google Trends, it seems incredibly unlikely that Strike and Robin would have readily known what OnlyFans was in late 2016/early 2017. So Where is Bora Bora?The Caerphilly 2025 Election: Victories for Left and Right Wing Populist Parties* 2025 Caerphilly Bi-Election (Wikipedia!)* UK's Ruling Labour Suffer Crushing Defeat Against Political Insurgents at Ballot Box (Breitbart)Justin Clavet ‘On Manhood in Hallmarked Man'The biggest thing that struck me in this book was the persistent themes of manhood woven throughout: the responsibilities, relationships, and hardships of men. * The central crime is linked with a secretive fraternal organization. * It opens with the death of Strike's father figure Ted, a “proper man” (p. 38), by whose maxims Strike is newly resolved to live. * We learn that Ted would've murdered (or been murdered by) his father Trevik if he hadn't left home and joined the army (p. 39), just like Strike would have come to blows (or worse) with his step-father Whittaker if he hadn't left home and joined the army. * While he loses the man he called his dad, he has a real meeting with his natural father for the first time. Rokeby shares that, in Strike, he had produced a proper man” (p. 747). * Strike celebrates not having fathered a child (while Robin is distraught in the wake of her own lost child, and devastated that the option to be a mother may no longer be hers to choose).* Richard de Leon says that his brother Danny was made the way he is because of his father's mistreatment. * Strike is bewildered that Danny (who integrates his brother's Christian name into his porn name, Dick de Lion) and Richard could be so close and share so much with each other, contrasting this with his own relationship with Al. * Leda and Rena are both shown to have suffered because of the absence of their more stable brothers. * Strike observes that “men are seen as disposable in certain contexts” (pp. 107f).* Wardle, who is shown to be a caring and dedicated father to his young child, opens up to Strike about his depression and his marriage troubles. * Strike reflects on the shallow friendships he has with other men, and later sees how this kind of friendship can be toxic with the wrong personalities (in Powell, Pratt, and Jones, p. 860). * Strike fears Wardle may be at risk of suicide. Niall is found to have committed suicide after his brother in arms was horrifically executed by Islamist combatants. The public can't be bothered to care about the tragic loss of this man who heroically put his life on the line for his country - preferring instead to lend their attention to the spectacle of another man, Branfoot, who went to extreme lengths to indulge his basest and most perverse desires (p. 873).Like many events in this book, this theme - with characters showing genuine concern and thoughtful consideration of complex men's issues - is a mirror image of one presented in Troubled Blood with the character of Carl Oakden and his cynical men's rights grift.This barely scratches the surface of the notes that I took on this theme, which I saw running deep through the whole book. I wondered if I was just seeing this in the text because of my own perspective as a man, or if it really was there. Indeed, you could find hints of this theme in each of the preceding seven books. But the structural clues left me convinced it was intentional. And when I watched this video (https://robert-galbraith.com/robert-galbraith-discusses-the-case-in-the-hallmarked-man/) the day after finishing the book, there was no doubt.Justin Clavet on the Hallmarked Man Dedication and Rokeby's Gratitude· I connected the book's dedication to Sean and Nadine Harris with Rokeby's statement on p. 748, “Not everyone's got a mate called Leo ‘oo stops ‘em livin' rough” and that he attributes his artistic and financial success to his friend's generosity and charity.Ed Shardlow on The Ickabog as Hallmarked Man's Parallel BookConscious of the links between the first 7 books of the series and the Potter books, and with three books purportedly remaining in the series, I was primed to see a connection between The Hallmarked Man and one of Casual Vacancy, Christmas Pig or the Ickabog. I didn't have any predisposition to it being any of those. Even if Rowling is taking them in some sort of chronological order, there's reason to believe the orders of conception, writing and publishing may differ.At the end of Part One, I thought the Ickabog looked like the best fit based on the fact that the central mystery of who the body in the vault was has a certain similarity to the mystery of the Ickabog itself and whether it was real or a myth. The importance of the truth and the damage done by lies are fundamental to the Ickabog story, and I thought from the start those were major themes in THM.The other correspondences I've spotted:* The police, in various guises, like the royal guard play an important part, largely inept, self-serving, and perpetrators of miscarriages of justice.* The aristocrats - Lord Branfoot, Lady Jenson, Dino Longcaster - lie and deceive to protect their own interests, causing untold damage in the process.* There's terrorism, and terrorism being used to spread fear and division.* Ultimately Rupert and Decima, two sexes but one entity, produce an offspring that may have been defective or corrupted by the state of the world he was born into, but seems to have emerged happy and healthy. Daisy Dovetail having persuaded Rupert the Ickabog that humanity was worth making compromises for.* The main antagonist traps a woman in his house. I thought their names were Esmeralda and Sapphire, but it's Lady Eslanda not Esmeralda… But apparently Eslanda can mean emerald, or VIOLET, or truth… So Eslanda corresponds to both Sapphire and Jolanda!* We visit a feudal state* Ben Liddell – the soldier killed in an incident in a land where there shouldn't have been any military conflict happening and it being covered up by the government* Sandra Hope: The Footprint!Ed Shardlow, I can't wait for your show on the parallels between THM and the Ickabog!!! I just finished rereading both of them and I'm losing my mind! Omg, the footprint: “The Flaw in the Plan (ch32) is that the footprint is hopping (not so much terrifying as ludicrously funny) and Strike noting that the bearer of the footprint in the vault has a limp!! Please let this conversation happen soon!!Sandra Hope: Strike 8 as a ‘Rowling's Greatest Hits Album' of Allusions:Allusions that took my breath away:* Ectopic pregnancy- TB* Schadenfreude- CC* “So many babies”- not just born, but what they're born into- Ickabog borndings* Human trafficking ring- RG* Woman buried in/under concrete- TB* Staged murder involving mutilation- Silkworm* Violent attacks & subsequent PTSD- a Rowling theme in every book, but especially CE & LW* DNA testing & fatherhood- CV, TB* Guys trying to find right time to ask a potential partner a question- GOF lol* Valentine's Day mishaps- CS, TB* Behavior of abandoned mothers-Silkworm (& HBP), specifically Merope, Leonora, Decima (also Leda)* Journalism as a weapon- GOF, OOP, Silkworm, RG* Potential ill usage of mirrors- SSNot a complete list by any means lolLC – Dorothy Sayers Connection?I don't know if there is anything in my seeing parallels between Cormoran and Robin and Peter Wimsey and Harriet Vance (Dorothy Sayers): Peter and Harriet had a very long acquaintance before they finally got engaged, with lots of twists and turns. Peter goes deep undercover in an ad agency in one novel; the feel of it was very similar to Robin going deep undercover in Lethal White. Also, the Sayers novel “Five Red Herrings” also features five men--in this case, five men who could have been the murderer (instead of the victim). Sayers also had very intricate plots that were puzzles--and was a Dante scholar. I believe Jo has mentioned that she admired Sayers. I don't know if these are just interesting parallels that Jo is having fun with or not, but they certainly seem to be more than coincidences. Thanks!Kathleen O'Connor – Alternative Incest Big Twist IdeasI'm impressed by your arguments that we will see some shocking twists – in addition to the shocking twist that Rokeby is actually, in his old age, a good father to his mature son, Cormoran, and not at all the image-focused a*****e we have seen through Strike's eyes up to now. I don't think, however, we will find that Rokeby is not Strike's father. That revelation would dilute Strike's growth in terms of his realizations that he has been mistaken about many things that he has taken for granted in his life. Instead, I think instead we will see a continuation of Robeby's rehabilitation until eventually, like Snape, Rokeby makes some kind of big sacrifice to aid Cormoran or someone/something else important to Cormoran. Also, even though Strike does not physically resemble Rokeby, he does resemble Prudence: * “Seeing them face to face, Robin spotted her partner's resemblance to Jonny Rokeby for the first time. He and his half-sister shared the same defined jaw, the same spacing of the eyes. She wondered – she who had three brothers, all of the same parentage – what it felt like, to make a first acquaintance with a blood relative in your forties. But there was something more there than a faint physical resemblance between brother and sister: they appeared, already, to have established an unspoken understanding.” - The Running Grave And: * “In youth, Strike knew, Rokeby had been exactly as tall as his oldest son, though he was now a little shorter.” - The Hallmarked Man Maybe the big twist and incest plot is connected to either Switch or Whittaker. As we learn from Wikipedia in Career of Evil, Jeff Whittaker never knew who his father was. A strong possibility could be that Patricia Whittaker's own father, Sir Randolph, had gotten her pregnant with Jeff. In that case, keeping that secret – as well as simply keeping the baby away from Leda – could have been the motive for a Whittaker family member to have killed Leda. An even bigger twist might be that Leda did commit suicide, using exactly the method of Krystal Weedon, after she realized that she was Whittaker's sister. Would it be possible for Trevik to have met up with Patricia Whitaker in London and gotten her pregnant? Regardless of the incest angle, I do think we might find that Leda, whose life choices have not allowed her to develop the strength or discipline to face hard truths, may have committed suicide rather than cope with some kind of guilt (maybe she found out what happened to Lucy?). There are multiple examples that foreshadow these possibilities – off the top of my head, there are “naughty boy” wealthy aristos (Freddy Chiswell, Alexander Graves, Will Edensor, Jago Ross) who might parallel Sir Randolph or Jeff Whittaker, and multiple characters who confuse suicide with sacrifice or who simply cannot face what they have done (Cherie Gittins, Krystal Weedon, Yasmin Weatherhead). Rhiannon Winn and Ellie Fancourt both commit suicide because they cannot cope with the shame they feel as a result of others' cruelty.Also, I can think of two points that support your idea that we will find out some bad things about Ted. Number one, the revelations that Dumbledore was extremely flawed are crucial to Harry's story. In fact, I suggest that writing characters who are not merely “gray” but who are simultaneously really good and really bad is a “golden thread” of Rowling's work. And, number two, we hear multiple times that Ted taught Strike, “There's no pride in having what you never worked for” while Rokeby says “I don't wanna die wivvout knowin' ya. You fink I 'aven't got the right to be proud, maybe, but I am. I'm proud of ya.” I don't think it is an accident that Rowling sets up this opposition, and I also think she wants us to admire Rokey's desire to know his son. Get full access to Hogwarts Professor at hogwartsprofessor.substack.com/subscribe

Chris From Brooklyn is back at it again talking about some old business around the boys Armored League duties before Mike gives his deep dive into some suprising Google Trends months before the incident in Utah, the current border war between Afghanistan and Pakistan, Trumps national gun registry attempt, checking in on what's going on with the still shut down goverment, the president of Argentina throwing a massive rock concert after the Trump's first 20 billion dollar bail out and so much more!Record Date: 10/15/25WATCH CHRIS' NEW "NOT SPECIAL" HEREhttps://www.youtube.com/@HighSocietyRadioPodcastSUPPORT OUR SPONSORhttps://xbar.com/ - Get JACKED with an X Bar!FatDickHotChocolate.net - Get a fat dick by drinking chocolate!Email Your Ask The Goon Questions to: askthegoon@gmail.comFollow the host on socialChris From Brooklyn Twitter https://twitter.com/ChrisFromBklynHigh Society Radio Instagram https://www.instagram.com/highsocietyradioHigh Society Radio YouTube http://bit.ly/HSRYoutubeHigh Society Radio Twitter https://twitter.com/HSRadioshowWebsite https://gasdigital.comMike Harrington Twitter https://twitter.com/TheMHarringtonMike Harrington Instagram https://www.instagram.com/themharrington/Notes Of A Goon is a weekly podcast where Goon of note, Chris from BK sits down and yells about childhood trauma, how he'd fix the whole damn country, and all sorts of other bullshit. All while splitting a six pack with you the listener. Chris is joined by his stalwart producer and homeless weirdo Mike Harrington on this journey of self reflection and yelling. There's lots of yelling.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

GEO vs SEO : Le guide complet Dans ce 135 ème épisode, je vous partage mes recherches sur le GEO. L'intelligence artificielle générative transforme la façon dont les utilisateurs recherchent et consomment l'information en ligne. Alors que le SEO (Search Engine Optimization) reste essentiel pour la visibilité sur Google, une nouvelle discipline émerge : le GEO ou Generative Engine Optimization.Avec l'adoption massive de ChatGPT, Claude, Gemini et Perplexity, les entreprises doivent repenser leur stratégie de visibilité digitale. Cet article explore en profondeur ce qu'est le GEO, ses différences avec le SEO, et comment mesurer efficacement vos performances tout en maintenant une approche éthique.Qu'est-ce que le GEO (Generative Engine Optimization) ?Définition du GEOLe GEO (Generative Engine Optimization) désigne l'ensemble des techniques visant à optimiser la visibilité et la présence d'une marque, d'un produit ou d'un contenu dans les réponses générées par les modèles de langage et les moteurs de recherche génératifs.Contrairement aux moteurs de recherche traditionnels qui affichent une liste de liens, les moteurs génératifs synthétisent l'information et fournissent des réponses directes, structurées et conversationnelles.L'émergence des moteurs génératifsLes principaux acteurs du marché incluent :ChatGPT (OpenAI) avec ses fonctionnalités de recherche webClaude (Anthropic) et ses capacités d'analyse approfondieGemini (Google) intégré progressivement à l'écosystème GooglePerplexity AI spécialisé dans la recherche conversationnelleBing Chat (Microsoft) propulsé par GPT-4Ces plateformes représentent des millions de requêtes quotidiennes, créant un nouveau canal de visibilité que les entreprises ne peuvent ignorer.GEO vs SEO : Les différences Le SEO : Une logique de destinationEn SEO traditionnel, l'objectif est clair : apparaître dans les premiers résultats de Google pour générer du trafic vers votre site web. Les utilisateurs cliquent sur votre lien et arrivent sur votre propriété digitale.Les piliers du SEO classique :Optimisation technique (vitesse, mobile-friendly, structure)Contenu de qualité ciblant des mots-clésNetlinking et autorité de domaineExpérience utilisateur (UX)Le GEO : Une logique de présenceLe GEO fonctionne différemment. Votre contenu peut être paraphrasé, synthétisé ou cité par une IA sans que l'utilisateur ne visite jamais votre site.Les piliers du GEO :Autorité informationnelle et expertise démontréeContenu structuré et facilement interprétablePrésence sur des sources d'autorité citées par les LLMCohérence et exactitude de l'informationFraîcheur et mise à jour régulière du contenuPourquoi les deux disciplines sont complémentairesLe GEO ne remplace pas le SEO, il le complète. Voici pourquoi :Google intègre l'IA : Les SGE (Search Generative Experience) combinent recherche classique et réponses générativesParcours utilisateur hybride : Les utilisateurs alternent entre recherche traditionnelle et requêtes conversationnellesSynergies techniques : Un bon contenu SEO est souvent bien positionné pour le GEOAutorité transversale : L'autorité construite en SEO bénéficie au GEO et vice-versaPourquoi le GEO est à étudier ?L'évolution des comportements de rechercheLes données récentes montrent une adoption massive des IA génératives :Des millions d'utilisateurs actifs mensuels sur ChatGPTUne croissance exponentielle des requêtes sur Perplexity AIL'intégration progressive de l'IA dans Google SearchLe nouveau parcours utilisateur :Question posée à une IA conversationnelleRéponse synthétisée avec quelques sources citéesDécision prise sans nécessairement visiter plusieurs sitesSi votre entreprise n'apparaît pas dans ces réponses, vous perdez en visibilité auprès d'une audience croissante.Les enjeux business du GEOPour la notoriété de marque :Être cité comme référence dans votre domaineConstruire une autorité perçue par des millions d'utilisateursInfluencer la perception de votre marque via les recommandations IAPour la génération de leads :Être recommandé dans les comparatifs de solutionsApparaître dans les listes de prestataires suggérésCapter l'attention avant même la phase de recherche activePour le e-commerce :Être mentionné dans les recommandations produitsInfluencer les décisions d'achat assistées par IAOptimiser la présence dans les requêtes "meilleurs produits pour..."Les risques de ne pas investir dans le GEOL'absence de stratégie GEO expose votre entreprise à plusieurs risques :Invisibilité générationnelle : La génération Z et les millennials adoptent massivement les IAPerte de parts de voix : Vos concurrents occupent l'espace que vous laissez vacantDésinformation : Sans contenu structuré, les IA peuvent véhiculer des informations erronées sur votre marqueObsolescence progressive : Le fossé se creuse entre leaders et retardatairesLes dérives potentielles à éviterComme toute nouvelle discipline marketing, le GEO peut donner lieu à des pratiques contestables :Le spam informationnel :Création massive de contenu de faible qualité uniquement pour être indexéMultiplication artificielle de sources citant votre marqueFermes de contenu déguiséesLa manipulation des sources :Création de faux sites d'autoritéFausses études ou statistiquesAstroturfing (faux avis, fausses communautés)L'exploitation de failles :Prompt injection pour forcer la mention de votre marqueGaming des algorithmes de citationManipulation des données d'entraînementLes principes d'un GEO responsable1. Authenticité avant toutCréez du contenu véritablement utile qui répond aux questions de votre audience. Les LLM sont entraînés à détecter la qualité et la pertinence. Un contenu authentique et expert sera naturellement mieux positionné.2. Transparence dans les relationsSi vous travaillez avec des partenaires, influenceurs ou plateformes pour améliorer votre visibilité GEO, soyez transparent sur ces collaborations. Les pratiques opaques finissent toujours par être exposées.3. Respect de l'utilisateur finalRappelez-vous que l'objectif des IA génératives est d'aider les utilisateurs à obtenir des informations de qualité. Votre optimisation doit servir cet objectif, pas le saboter avec de la désinformation ou du contenu trompeur.4. Qualité plutôt que quantitéIl vaut mieux être cité une fois de manière pertinente et dans un contexte positif que mentionné dix fois de façon inappropriée ou dans des comparaisons défavorables.5. Respect de la propriété intellectuelleLe GEO soulève des questions complexes de propriété intellectuelle. Assurez-vous que votre contenu respecte les droits d'auteur, et réfléchissez à la façon dont vous souhaitez que votre propre contenu soit utilisé par les IA.Le cadre légal émergentLa législation autour de l'IA évolue rapidement :AI Act européen : Régulation des systèmes d'IA et de leurs impactsLois sur le copyright : Débats sur l'utilisation des contenus pour l'entraînement des modèlesTransparence algorithmique : Obligations croissantes de disclosureUne approche éthique du GEO vous prépare aux évolutions réglementaires à venir et protège votre réputation à long terme.Comment mesurer les performances du GEO : KPIs et métriquesLe défi de la mesure en GEOContrairement au SEO où des outils établis existent (Google Search Console, Analytics, SEMrush, Ahrefs), le GEO présente un défi majeur : les LLM sont des boîtes noires.Vous ne pouvez pas facilement savoir :Combien de fois votre contenu a été utilisé dans les réponsesDans quels contextes vous êtes mentionnéQuelle est votre part de voix vs vos concurrentsQuelles requêtes génèrent des mentions de votre marqueTraquer les demandes sur les LLM 1. Les tests manuels systématiquesCréez un référentiel de 20 à 50 requêtes pertinentes pour votre activité et testez-les régulièrement sur différents LLM.Exemples de requêtes types :"Quels sont les meilleurs [type de produit] pour [cas d'usage] ?""Comment choisir un [votre catégorie de service] ?""Comparaison entre [votre marque] et [concurrent]""[Problème client] solutions"Fréquence recommandée : Mensuelle pour un suivi de tendance2. Les outils de Brand Mention Tracking pour IADe nouveaux outils émergent sur le marché :GEO-specific tools : Plateformes spécialisées dans le tracking des mentions dans les LLMAPI-based monitoring : Solutions utilisant les API des LLM pour tests automatisésCompetitive intelligence platforms : Outils comparant votre présence à celle de vos concurrents3. Études qualitatives utilisateursInterrogez votre audience :"Utilisez-vous des IA conversationnelles pour rechercher des informations ?""Avez-vous déjà obtenu des recommandations concernant notre secteur via une IA ?""Pouvez-vous partager des exemples de requêtes que vous posez aux IA ?"4. Analyse des tendances de rechercheMême sans accès direct aux données des LLM, vous pouvez :Analyser les questions posées sur les forums et réseaux sociauxSuivre les discussions sur Reddit, Quora concernant votre secteurMonitorer les hashtags et conversations mentionnant l'utilisation d'IALes KPIs du GEOKPIs de niveau 1 : PrésenceTaux de mention : Pourcentage de requêtes test où votre marque apparaîtObjectif initial : 20-30% sur vos requêtes coreObjectif mature : 50%+ sur vos requêtes prioritairesNombre de plateformes : Sur combien de LLM différents êtes-vous mentionné ?ChatGPT, Claude, Gemini, Perplexity, Bing ChatObjectif : Présence sur au moins 3 plateformes majeuresVolume de contenu indexable : Quantité de contenu de qualité publiéArticles de fond, études, livres blancs, recherchesObjectif : Publication régulière (au moins 4 contenus majeurs/mois)KPIs de niveau 2 : Qualité et contextePosition dans la réponse : Êtes-vous mentionné en premier, en milieu, en fin de réponse ?Premier tiers : ExcellentMilieu : BonDernier tiers : À améliorerContexte de mention :Positif (recommandation, expertise reconnue)Neutre (simple mention factuelle)Négatif (critique, comparaison défavorable)Objectif : 80%+ de mentions positives ou neutresPrécision des informations : Les informations données sur vous sont-elles exactes ?Scoring de 0 à 10 par requête testObjectif : Moyenne > 8/10Citations vs paraphrases : Êtes-vous cité comme source ou simplement paraphrasé ?Citation explicite avec mention : IdéalParaphrase sans attribution : À améliorerKPIs de niveau 3 : Impact businessBrand searches : Évolution des recherches de votre marque sur GoogleAugmentation = notoriété accrue potentiellement liée au GEOTracking via Google Trends et Search ConsoleTrafic qualifié : Visiteurs arrivant avec une connaissance préalable de votre offreTemps sur site plus élevéTaux de rebond plus faibleMeilleur taux de conversionQuestions clients : Analyse du service clientLes prospects mentionnent-ils avoir entendu parler de vous via une IA ?Questions reflétant les informations données par les LLMSocial listening : Mentions sur les réseaux sociauxDiscussions mentionnant votre marque ET une IAScreenshots de recommandations IA incluant votre marquePart de voix sectorielle : Comparaison avec vos concurrentsPourcentage de mentions vs vos 3-5 concurrents principauxObjectif : Leader ou top 3 de votre catégorieMéthodologie de mesure : Le framework en 3 étapesÉtape 1 : Établir votre baseline (1-2 mois)Définissez 30 requêtes test couvrant :Requêtes de marque (10)Requêtes catégorielles (10)Requêtes problème/solution (10)Testez sur 4-5 LLM principauxDocumentez :Taux de mention actuelContexte de mentionConcurrents citésQualité des informationsÉtape 2 : Optimisation et tracking (3-6 mois)Implémentez vos actions GEO :Publication de contenu optimiséAmélioration de la structure d'informationDéveloppement de l'autoritéTesting mensuel sur votre panel de requêtesAjustements basés sur les résultatsÉtape 3 : Analyse d'impact (à 6 mois)Corrélations avec les KPIs businessROI du GEO :Coût des actions GEO vs impact notoriétéValeur estimée de la présence dans les LLMComparaison avec autres canaux d'acquisitionOptimisation continueOutils recommandés pour mesurer le GEOPour les tests manuels :Tableur structuré avec historiqueScreenshots horodatés des réponsesGrille de scoring standardiséePour l'automatisation :Scripts utilisant les API des LLMOutils de monitoring émergents (à évaluer selon disponibilité)Plateformes de competitive intelligencePour l'analyse d'impact :Google Analytics 4 (segments personnalisés)Google Search Console (brand queries)Outils de social listening (Mention, Brandwatch)CRM pour tracking de la source de leadsLes limites éthiques de la mesureÉvitez le spam de requêtesInterroger massivement les LLM pour tester votre présence peut :Violer les conditions d'utilisation des plateformesGénérer des coûts importants (pour les API payantes)Être considéré comme un abus de serviceRecommandation : Limitez-vous à des tests raisonnables (30-50 requêtes/mois maximum par plateforme)Ne manipulez pas vos testsCertaines pratiques à éviter :Créer de faux signaux pour améliorer artificiellement vos métriquesUtiliser des techniques de prompt injection pour forcer votre mentionEntraîner localement des modèles biaisés pour gonfler vos scoresL'obsession des chiffresComme en SEO, focaliser uniquement sur les KPIs peut vous faire perdre de vue l'essentiel : créer de la valeur réelle pour vos utilisateurs.Un bon GEO résulte d'un excellent contenu et d'une expertise réelle, pas de manipulation de métriques.Des stratégies concrètes pour optimiser votre GEO1. Créez du contenu d'autoritéLes formats privilégiés :Études originales avec données propriétairesLivres blancs approfondisGuides complets (5000+ mots)Rapports annuels sectorielsCas d'usage détaillésPourquoi ça fonctionne : Les LLM privilégient les sources faisant autorité et offrant des informations approfondies et vérifiables.2. Structurez votre informationUtilisez un balisage sémantique fort :Schema.org markupHiérarchie claire (H1, H2, H3)Listes et tableaux structurésDéfinitions claires des conceptsPourquoi ça fonctionne : Les LLM comprennent mieux et citent plus facilement le contenu bien structuré.3. Développez votre présence sur les sources d'autoritéObjectif : Être mentionné sur les sites que les LLM considèrent comme fiables.Actions concrètes :Publications dans des médias sectoriels reconnusContributions à Wikipédia (si pertinent et factuel)Interviews et citations d'expertsPartenariats avec institutions académiquesPrésence dans des annuaires professionnels de qualité4. Optimisez pour la recherche conversationnellePensez questions-réponses :Identifiez les questions fréquentes de votre audienceCréez des FAQ détailléesRépondez de manière directe et complèteUtilisez un langage naturel, pas du jargon SEOExemple :❌ "Solutions CRM entreprises PME"✅ "Quel CRM choisir pour une PME de 50 salariés ?"5. Maintenez la cohérence de votre informationPrincipe de base : Les LLM valorisent les informations cohérentes à travers les sources.Actions :NAP consistency (Name, Address, Phone) sur toutes les plateformesDonnées produits identiques partoutMessages clés uniformesMise à jour régulière des informations obsolètes6. Encouragez les citations de qualitéStratégie de netlinking GEO :Créez du contenu tellement bon qu'il devient une référenceOffrez des données uniques que d'autres citerontDéveloppez des relations avec les créateurs de contenu d'autoritéParticipez à des podcasts, webinaires, conférencesIntégrer le GEO dans votre stratégie marketing GEO et Content MarketingLe content marketing devient le pilier central d'une stratégie GEO efficace.Alignement des objectifs :Content marketing : Créer de la valeur, éduquer, engagerGEO : Être la source d'information privilégiée des IASynergies naturelles :Le contenu de qualité sert les deux objectifsL'investissement en content marketing bénéficie directement au GEOLes insights GEO enrichissent votre stratégie de contenuGEO et SEO : La stratégie hybrideContenus gagnant-gagnant :Articles piliers (pillar content) : Excellent pour SEO et GEOÉtudes de cas détaillées : Génèrent des backlinks (SEO) et des citations (GEO)Glossaires et définitions : Bien référencés ET souvent cités par les IAWorkflow intégré :Recherche de mots-clés SEOIdentification des questions conversationnelles (GEO)Création de contenu répondant aux deux besoinsOptimisation technique SEOStructuration pour faciliter l'extraction par les LLMPromotion pour autorité (bénéfique aux deux)GEO et Réputation en ligneLe GEO devient un enjeu majeur de gestion de la réputation.Risques à gérer :Informations erronées propagées par les IAMentions négatives amplifiéesConcurrents mieux positionnés dans les recommandationsActions de protection :Monitoring actif de ce qui est dit sur vousCorrection proactive des informations erronéesPublication régulière de contenu à jourGestion de crise spécifique GEOCas d'usage par secteurE-commerce et RetailEnjeux :Apparaître dans les recommandations produitsÊtre cité dans les comparatifsStratégies spécifiques :Fiches produits ultra-détaillées avec specs complètesGuides d'achat par cas d'usageComparatifs honnêtes (oui, même avec vos concurrents)Reviews et témoignages structurésB2B et Services ProfessionnelsEnjeux :Établir l'autorité et l'expertiseÊtre recommandé comme solutionStratégies spécifiques :Thought leadership (articles d'experts)Études de cas chiffréesLivres blancs techniquesParticipation à des publications sectoriellesSanté et Bien-êtreEnjeux :Informations médicales correctes et responsablesConformité réglementaire stricteStratégies spécifiques :Contenu validé par des professionnels certifiésCitations de sources médicales reconnuesDisclaimers appropriésApproche ultra-éthique (enjeux de santé publique)Tourisme et HôtellerieEnjeux :Recommandations de destinations et établissementsInformations pratiques et à jourStratégies spécifiques :Guides détaillés de destinationsInformations pratiques constamment mises à jourExpériences client authentiquesPartenariats avec influenceurs voyageL'avenir du GEO L'intégration IA-Search continueGoogle SGE, Bing Chat et d'autres acteurs fusionnent recherche traditionnelle et génération de réponses. Le GEO et le SEO convergeront progressivement.Implication : Une stratégie unifiée devient nécessaire.La personnalisation des réponses IALes LLM apprendront des préférences individuelles et donneront des réponses de plus en plus personnalisées.Implication : Le GEO devra s'adapter à différents profils d'utilisateurs.La transparence des sourcesPression croissante pour que les IA révèlent leurs sources et leur raisonnement.Implication : Les marques avec contenu de qualité et traçabilité seront favorisées.L'émergence de standards GEOComme le SEO a ses guidelines (Google, Bing), des standards GEO émergeront.Implication : Early adopters bénéficieront d'un avantage compétitif.La régulation croissanteLégislations sur l'IA, le copyright, la transparence algorithmique se multiplieront.Implication : Les approches éthiques seront non seulement recommandées mais obligatoires.Conclusion Le GEO n'est pas une mode passagère, c'est une évolution structurelle de l'écosystème digital. Les entreprises qui investissent dès maintenant dans cette discipline construiront un avantage compétitif durable.Les principes clés à retenir :Complémentarité : Le GEO complète le SEO, il ne le remplace pasÉthique : Seules les approches responsables sont durablesQualité : L'expertise réelle prime sur l'optimisation techniqueMesure : Des métriques imparfaites valent mieux que l'absence de suiviAdaptation : Le GEO évoluera rapidement, restez agilesPar où commencer ?Auditez votre présence actuelle dans les LLM (30 requêtes test)Identifiez les gaps et opportunitésCréez du contenu d'autorité répondant aux questions de votre audienceStructurez votre information pour faciliter l'extraction par les IAMesurez régulièrement votre évolutionAjustez votre stratégie en fonction des résultatsLe GEO représente un nouveau terrain de jeu marketing où l'authenticité, l'expertise et la qualité sont récompensées. C'est une excellente nouvelle pour les marques qui ont véritablement quelque chose de valable à apporter à leur audience.L'avenir de la visibilité digitale se joue maintenant. Êtes-vous prêts ?Soutenez le podcast :✅ Abonnez-vous à DigitalFeeling sur LinkedIn✅ Rejoignez ma newsletter : substack.com/@elodiechenol✅ Laissez 5 ⭐ sur Apple Podcasts ou Spotify

Annanya Raghavan, Sports Trends Fanalyst on the Google Trends team, joins Cade Massey, Eric Bradlow, and Shane Jensen to share how search data is used to understand and highlight fan engagement, with a particular focus on the WNBA's growing popularity and the broader role of analytics in capturing cultural moments in sports. David Dase, Head of the Southeast Region and Global Co-Head of the Sports Franchise in Investment Banking at Goldman Sachs, joins the show to discuss how the firm is shaping the future of sports as an asset class, from financing teams and arenas to investing in sports-adjacent businesses, highlighting market growth, institutional capital trends, and the increasing importance of brand and fan engagement. Then Cade, Eric and Shane examine the upcoming introduction of automated strike zone challenges in baseball, the game theory behind late-game NFL decisions, and Andrew Percival's data-driven college football rankings, offering a wide-ranging conversation on how analytics and strategy are reshaping modern sports. Hosted on Acast. See acast.com/privacy for more information.

In business and in sales, the future is changing faster than most can keep up. AI isn't just a buzzword anymore. It's transforming how deals are made and how teams operate. In this episode of the #DoorGrowShow, property management growth expert Jason Hull sits down with Steve Trang of ObjectionProof.ai to explore how AI sales reps can book appointments, review calls, and follow up with leads instantly, what this means for property management entrepreneurs, and why learning to leverage AI now is critical to staying competitive. You'll Learn [01:24] The AI Revolution [11:11] AI Sales Reps [17:39] The Future of AI in Sales [27:31] The Importance of Asking Good Questions [34:49] Setting Impossible Goals to Grow Faster Quotables “I'm not here to say your job is at stake, but you should operate as if it is—because if you're not, you're going to get replaced.” “The version of AI today is the worst version you'll ever deal with—because it's only getting better.” “AI can instantly—99.9% uptime—call the prospect, ask questions, and book an appointment for you or your salesperson to actually run the sales process.” Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive Transcript Steve Trang ObjectionProof.ai (00:00) We are building out an AI agent that can actually run sales.   call the prospect, ask questions, book an appointment.   for you,   so it actually sounds like you're having a conversation with another human being.   Jason Hull (00:14) All right, I am Jason Hull, the founder and CEO of DoorGrow, the world's leading and most comprehensive coaching and consulting firm for long-term residential property management entrepreneurs. For over a decade and a half, we have brought innovative strategies and optimization to the property management industry. At DoorGrow, we have spoken to thousands of property management business owners, coached, consulted, and cleaned up hundreds of businesses, helping them add doors, improve pricing.   increase profit and simplify operations and build and replace teams. We are like bar rescue for property managers. In fact, we have cleaned up and rebranded over 300 businesses and we run the leading property management mastermind with more video testimonials and reviews than any other coach or consultant in the industry. At DoorGrow, we believe that good property managers can change the world and that property management is the ultimate high trust gateway.   to real estate deals, relationships, and residual income. At DoorGrow, we are on a mission to transform property management business owners and their businesses. We want to transform the industry, eliminate the BS, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. Now, let's get into the show. All right, my guest today is Steve Trang of objectionproof.ai, and we're gonna be talking about, I guess, the future.   Does that sound about right?   Steve Trang ObjectionProof.ai (01:36) Yeah, I would say that's very, very relevant, even more acutely today than normal. Yes.   Jason Hull (01:42) So we are in the middle of this insane AI revolution. know, AI is taking over quickly. Everybody's talking about all the jobs that are going to go away. Everybody's playing with chat GPT. It's becoming like their second brain. We're all maybe getting a little dumber because of it. Who knows? But we're also getting more more capabilities.   Steve Trang ObjectionProof.ai (01:59) Yeah.   Jason Hull (02:03) It's all speeding up so quickly even before we started. I'm like, I just tried this tool and you're like, have you heard of this tool? And like, there's just so many tools out there. before we get into all that, Steve, tell us a little bit, give us a little background on you as an entrepreneur and how you kind of got into entrepreneurism and what led to objection proof.   Steve Trang ObjectionProof.ai (02:26) Yeah, so it's going to be a long, secretive road because I got into real estate in 2005. So, you know, I did the good, you know, the, the get good grades so can get a good job deal. Right. I all that. was an engineer. I worked at Intel. and I realized fairly quickly, I wasn't manageable. And so, I had to, I had to find something else where I could work for myself. I read rich dad, poor dad from that. It's like, I got to do real estate, but.   I didn't take the advice quite right because I became a realtor in 07, not a good time. So that was a major, major humbling experience. I did some short sales, which are relevant again today. I a list of properties for banks, eventually started my own brokerage. You know, when the bank, when the foreclosure started dying down, became, my own brokerage. Did pretty well. had almost 1 % or we had 1 % market share for a very, short period of time. In the Phoenix market, one of every 100 transactions went through our brokerage.   then, I started buying houses, cash started wholesaling, did some flipping, started a podcast disruptors, which is where most people know me from. And then along the way I started a sales training program, started a title company, did some mortgage joint ventures. and then where we are today is AI. I probably sound very ADHD. I promise you, I don't have it.   I'm just always chasing the next object, which is very much a symptom of ADHD. But I can sit down and focus for long periods of time. It's just that I'm an entrepreneur, I started out as entrepreneur, and it wasn't until the last two, three years that I've actually learned how to actually sit down and focus. So that's how we got here.   Jason Hull (03:58) Okay, yeah.   All right, cool. So now that you know how to focus, what are you focused on?   Steve Trang ObjectionProof.ai (04:05) Our focus is at this point more than half of my work schedule, which is more than 50 hours a week, right? It's probably like 60 or 70, is on AI. And the reason why is because things are changing so fast and the things we're trying to do are so innovative. And everyone says that, right? But like We are building out an AI agent that can actually run sales.   And so that is something that a lot of people have promised is something we're actually doing. Now, it's not going to buy a house. Is that going to convince a landlord to allow you to do property management? You're still going to have to do the heavy lifting. But what it can do is initiate the conversation, right? So if someone fills out a form, AI can instantly, 99.9 % uptime, right, because it's all technology now, call the prospect, ask questions, book an appointment.   for you, the business owner or salesperson, to actually run your sales process. So we can actually book appointments. It sounds real. You can't tell it's AI. Well, if you're really, really deep in the AI world, you could probably tell it's AI. But most people can't tell it's AI. And so it actually sounds like you're having a conversation with another human being. And it took a lot of effort to make that happen.   Jason Hull (05:22) Yeah.   Steve Trang ObjectionProof.ai (05:23) So that's where a core, a very, very heavy percentage of our detention is today.   Jason Hull (05:28) Got it. Yeah. I've started playing around with it. I haven't pulled the trigger to actually have AI agents calling or cold calling my prospects. I'm a little nervous about doing that.   Steve Trang ObjectionProof.ai (05:36) Mm-hmm.   It's a there's there's elements of leap of faith, right? But you can also test it. You know, we have a if you want to, you know, give it out, we have like a way to opt in for AI to call you so you can hear for yourself what it sounds like. It's not perfect, right? Like the we launched it on August 1st to all our existing clients. So, you know, not that long ago. ⁓ And we're learning about bugs that we weren't aware existed as we're testing it.   Jason Hull (05:59) Yeah.   Yeah.   Right. Yeah.   Steve Trang ObjectionProof.ai (06:06) because that's how new this is, right? So we're still iterating   and getting better all the time.   Jason Hull (06:10) Yeah, got it. OK, cool. Well, that's that's the future. I mean, the amazing thing is. I just signed up for an AI tool like this last weekend and they had this chat bot on the home page that you click talk and it's like a voice, it talks to you and it can hear you talk and it was in the voice of one of the principals of the company. And it was like really good. I don't know if they use 11 labs to do the voice or whatever.   Steve Trang ObjectionProof.ai (06:29) Yeah.   Right.   Mm-hmm. It's probably   11 labs, so that would be my guess.   Jason Hull (06:40) But   yeah, it was like his voice and I could ask it anything. I was asking like, it do AI, like can it do API integrations with HubSpot and how would it connect to this? And it was like giving me, yeah, you could do this and this is how it would work and this way. And I was like, there was no question I could ask it, it didn't know. And it knew everything about the tool. I could ask all sorts of questions about its capabilities and it's like, nope, we don't have that functionality but you could do it this way. And I was like, I was like.   Steve Trang ObjectionProof.ai (06:53) All right.   Jason Hull (07:07) I felt like it knew more than any salesperson at their company I could have talked to.   Steve Trang ObjectionProof.ai (07:12) Oh, 100%. Yeah.   Jason Hull (07:14) And so I was really blown away. was like, I I spend hours asking questions because they had, it was like, you have to pay for the year for this tool, right? So I was like, I'm not going to pay for the year for a tool. If I don't know, like I can't trial it or anything. So I was like, I'm asking every question and because it could answer every question I could throw at it with ease. I got all my answers asked and nobody there had to spend any human labor time to talk to me. And I signed up.   Steve Trang ObjectionProof.ai (07:22) Yeah. ⁓   Jason Hull (07:42) It was pretty wild. And I'm like, wait a second, could I do this? Can my clients do this? Yeah. But yeah.   Steve Trang ObjectionProof.ai (07:48) ⁓ You can answer   all the questions. That's not a sales thing, right? Because we have a philosophy that sales is an emotional process, not logical process. So it can answer all the questions. It can remove a lot of the obstacles. But someone still needs to either sell a story or a dream. Or our philosophy is can we ask Jason enough questions.   Jason Hull (07:55) Yes.   Steve Trang ObjectionProof.ai (08:09) where Jason can formulate his own dream and decide to purchase himself. Because the thing we talk about is we don't sell. We get prospects to sell themselves. And so the one thing that AI cannot do just yet is to get you to sell yourself so that you're willing to sign a contract or pull out a credit card. The thing about entrepreneurs, business owners, and salespeople, the reason why we're such great buyers is because we tell ourselves great stories.   Jason Hull (08:18) Yes, totally true.   Yeah.   Steve Trang ObjectionProof.ai (08:34) The   general public is not as good at telling ourselves as great as stories. And so they don't need someone to facilitate that conversation to get them to pull the trigger.   Jason Hull (08:42) you   Yeah, I've really followed Jeremy Miner's kind of new model of selling sort of formula is NEPQ stuff. And because I noticed sales was getting harder and harder, like people didn't trust. And we're like in this post trust era, nobody trusts anything anymore. so, you know, everything's fake. Like is everybody's perception, especially since the pandemic, everybody got a little bit burned, you know, in the last several years. We're like, everybody's trying to trick us like   Steve Trang ObjectionProof.ai (08:48) Mm-hmm. Yeah. Yes.   Exactly.   Mm-hmm.   Everyone has an agenda. Yeah.   Jason Hull (09:10) And nobody has our best interests at heart. Everybody has   an agenda. And I'm actually working on a book right now called the Golden Bridge Formula, which is my philosophy in selling, which is basically if you can showcase how, if I am purely selfish and I'm achieving what I want out of life, I can show how it benefits you, my prospect. And so everybody can trust our motives. If the default assumption in sales is that your motive is to get their money.   Steve Trang ObjectionProof.ai (09:19) All right.   are mutually aligned.   Jason Hull (09:34) which is a really crappy sort of motive, right? But I have something I want more than money, right? Which relates to my purpose in life. And so we teach our clients how to build that golden bridge and how to do that. So I think it'll be really interesting to see when people start to build. I think that's the thing is it would take some real intelligence from, you know, a human that understands empathy and understands this.   question-based selling in order to build out AI bots that can do it. Well, I don't know, but we'll see.   Steve Trang ObjectionProof.ai (10:04) I would estimate we're probably about 12 months out because we can do it pretty well right now, but we can't do it well with latency and enough information. So like when we're scheduling appointments, like the reason is not to schedule an appointment. There's only a handful of objections, right? But when we're doing real estate,   Jason Hull (10:14) Yeah.   Mm-hmm.   Steve Trang ObjectionProof.ai (10:24) there's a lot more questions that need to be answered. And also there's all sorts of different creative ways we can solve the problem, right? Like, you know, the traditional buying land creatively is like, all right, Jason, look, you can pick price, you can pick timeframe, you can pick payments, but you can't pick all three, right? We're not quite there yet, because the dimensions of how you can negotiate a real estate transaction.   Jason Hull (10:40) Yeah.   Steve Trang ObjectionProof.ai (10:47) It's substantial, right? It could be like, what's most important to them? Is it the depreciation? Is it the tax consequences? Is it the appreciation? Is it the cashflow? Is it I need to hide my taxes, right? Like what is your agenda? And so like AI doesn't have all the information today.   Jason Hull (11:02) Hmm.   Steve Trang ObjectionProof.ai (11:04) But I imagine 12 months from now, we can have enough data, can have AI figure all that out.   Jason Hull (11:10) Yeah, I would think so. okay. Well, tell us about objection proof. Like what is it?   Steve Trang ObjectionProof.ai (11:17) Okay. So, before we get into that, I've been a sales trainer for more than six years now. So we've been coaching the top, house buyers across the country. You know, I'm in Collector Genius, I'm in boardroom and family mastermind. And so like, I work with the biggest and best operators across the country. And as I was looking at it, we've trained hundreds of sales teams and we've trained thousands of salespeople. And so when we talk about our AI tool, it's really just leveling up what already existed.   Jason Hull (11:29) Mm-hmm.   Steve Trang ObjectionProof.ai (11:45) And so earlier this year, we had three different individuals. We Stephanie Biders, the left main, Brad Chandler with Express Home Buyers, and then Casey Ryan, another really successful wholesaler in Vegas. All three of them, in a course of days, pulled me aside and said, hey, Steve, can you create an AI tool that does this? Hey, Steve, can you create an AI tool that does that? And the things they were asking for was an AI tool that can do automatic call reviews.   Right, because there's nothing more frustrating as a business owner than to sit down and listen to call reviews, right? I'd rather cold call than listen to a call review. And so, ⁓ so can you automate the call reviews? Especially if it's bad calls, yes. Right, and so can we automate call reviews? all right, so I set out to figure out how to do that. The other problem was like, how do I know my new salesperson is now ready to take leads I'm paying for?   Jason Hull (12:20) Right.   Right, especially if it's mad calls.   Steve Trang ObjectionProof.ai (12:43) You hire a salesperson, you onboard and you train them. When are they actually ready for leads that you're spending three, $400 for? Okay, so let's create a roleplay bot that can measure the quality. And then the last thing is how can we have our salespeople train every day on your ideal sales process? So again, the same idea with a roleplay bot is that you can call it every single day and train on it. So we created that.   Jason Hull (12:44) Right.   Steve Trang ObjectionProof.ai (13:12) earlier this year and that's been growing like gangbusters. Right. And then the thing again, we just launched this past week or week and a half now is an AI lead manager, which takes it from like someone that fills out an inquiry on the web form to calling them within seconds, right? To talk to them, to schedule an appointment. And the great thing about AI is that it has zero call reluctance. And I can tell you in my own personal experience as the one that created this tool.   Jason Hull (13:30) Yeah.   Yes.   Steve Trang ObjectionProof.ai (13:40) When I built it out, I forgot to iterate, like this is super nerdy stuff, right? But like, hey, call three times and stop, right? But I didn't get the counter right, so it always started zero every time I went through the loop. It called me 15 times in a row before I figured out how to shut it off, right? So it's got zero call reluctance. Oh yeah, if you said it, it'll call you 100 times a row, 1,000 times a row, no fear.   Jason Hull (14:01) It's very persistent, yeah.   Well, you know,   that's super interesting because I saw a video recently from Alex Hermosy and I've worked with him. I've been in masterminds with him and he said that he, one of his partner companies that he invests in, they had a 400 % increase in their close rate just by hiring one person to call every new lead within 60 seconds of the lead coming in. 400 % increase in deals close. And I'm like,   Steve Trang ObjectionProof.ai (14:26) Mm-hm. Yeah. Right.   Jason Hull (14:31) That speed to lead is a significant thing. So I've been thinking about the same exact thing. I'm like, can connect Sinflow to HubSpot or can I do something to get some sort of phone agent to like call a new lead instantly? Because it's really difficult to get my team to do that. They might be in the middle of something. They might be making calls right then, you know? And so, yeah, 60 seconds.   Steve Trang ObjectionProof.ai (14:46) They're humans.   They can be at a sales appointment,   they can be in the bathroom, they can be in the car driving back from an appointment. Yeah, exactly.   Jason Hull (14:55) It can be late at night, like when the lead comes in, you know, and I don't know,   maybe somebody's filling out a lead form at one in the morning. I don't know if they'd answer the phone, but like call them and text them an email and maybe something happens. don't know.   Steve Trang ObjectionProof.ai (15:08) Exactly. Yeah, so that's the problem we seek to solve and I would say we did a pretty good job of it.   Jason Hull (15:14) Nice. Okay. Very cool. So yeah, super cool. So mean, this is the future and you know, I'm sure now because AI allows us to innovate with AI even faster, like it's, it's snowballing. Like it's just speeding up rapidly. It's like, now you can go to your AI and say, Hey, I want to figure out how to do this, solve this problem. And it's like, here's a bunch of ideas, which like   Steve Trang ObjectionProof.ai (15:25) Mm-hmm. Yes.   Mm-hmm.   Right.   Jason Hull (15:38) Evaluate these ideas which ones are the best ideas and it's like this one will give you the the biggest return, right? Yeah, so it's pretty wild. So I think I did in working on my book over the weekend in a day. I probably did what would have taken 90 days of research in it like It just months of research like   Steve Trang ObjectionProof.ai (15:57) Mm-hmm. Yeah.   Yeah,   the time compression is just absolutely outrageous. The amount of time AI can save you is just off the charts. I built out the tool. Now there's Ian Ross from an organization. He's the AI Whisperer. He's been training the AI boss for two years now. But I built everything around it. And if I were to try to do everything I did without AI, three years maybe to get it done, right?   to learn React and SuperBase and all this other stuff, right? To learn how to compress audio files and automatically. And it took me months to get a product. We have, we're looking at, have 130 clients now using our tool. And it's something that started less than six months ago. So yeah, AI is showing you how to use AI.   Jason Hull (16:43) Wow. Yeah.   Yeah, I mean, it's scratching a super strong   niche. Like if you go on Google Trends and put in AI and it like, just watch, it's like nothing and then it's just going crazy and it's surpassing everything right now. So let me share a quick word from our sponsor real quick for this episode. So our sponsor is Cover Pest. Cover Pest is the easy and seamless way to add on demand pest control for your resident benefit package.   Residents love the simplicity of submitting a service request and how affordable it is compared to traditional pest control options. Investors love knowing that their property is kept pest free and property managers love getting their time back and making more revenue per door. Simply put, Cover Pest is the easiest way to handle pest control issues at all of your properties. To learn more and to get special DoorGrow pricing, go to the website coverpest.com slash door grow.   All right, so Steve, let's get back into talking about AI. you know, you're focused on the sales side of things. What do you see as the future of what's gonna be happening with sales and what are your team working on developing next?   Steve Trang ObjectionProof.ai (17:57) I mean, the things we're working on next is just getting to the actual sales conversation where, you know, for someone that needs to their house for cash, right, which is our core audience, is how do we get it from beginning of a web form all the way into an actual transaction to actually get assigned a contract? That is going to be the next step. I think we can incorporate transaction management into it.   Right? The goal here is to get to a point where you basically have a handful of salespeople. One person that can handle the acquisitions, the buying of the houses. One person can handle the dispositions. And one person still to really talk to homeowners as scheduled appointments because the reality is AI doesn't replace everybody. AI just makes everybody better. As matter of fact, in half an hour from now, we're actually doing a training internally where our guy Ian, our AI whisperer,   is going to be teaching everyone in our organization prompt engineering. And the reason why that is, is that everyone needs to be using AI. Because if you're not, the amount of productivity everyone in organization, since we started using AI, is at least three times better, at least, if not more. And so every person that's not using AI is expensive now, because their amount of productivity is less than a third of what the other guy who is using AI.   Jason Hull (18:59) Right.   Right. So you could easily 3x the output if you just understand how you can leverage AI in some clever use cases.   Steve Trang ObjectionProof.ai (19:18) Exactly. Right. So if you look at that and then the reality is if I can get it down to just the best salespeople in my organization and AI everything else, everyone else that's not using it, their marketing costs, their overhead and everything else is just going to be more than mine to do the same amount of work, which in a very short period of time isn't that big a deal. But if I can reduce my overhead by 10 % compared to you and we're running the same business model.   Next month I have 10 % more to spend on marketing. And the month after that. And month after that. And my sales is only gonna grow. So we're gonna see a time where those that aren't on board are gonna find themselves unable to compete just because of margins alone. We had a, there's a colleague of mine, someone I look up to, I respect a lot. And we had a conversation where she let four people, she let go of four people earlier this year.   Jason Hull (19:50) Right. Yeah. And it compounds.   Right.   to compete, totally.   Steve Trang ObjectionProof.ai (20:13) Each person, six figure salary. So, she had to let go four people. And the reason why was that AI can do their job, right?   Jason Hull (20:24) Yeah, I six figure salary is saving like what half a million? Yeah.   Steve Trang ObjectionProof.ai (20:27) almost half a mil, right? And she's   like, and it sucks because she cares about these people. They've been with her as she built out the company, right? But right now her competition is some kid who lives at home with no expenses. She can't compete with that kid if she has all this expense on her payroll. It sucks. So everyone in our company is going to have to learn how to use AI to do their job more effectively, more efficiently. And so that's, so I would say on top of   Jason Hull (20:31) Yeah.   Steve Trang ObjectionProof.ai (20:54) the sales part is that everyone, everyone is getting looked at. There's a person in organization, I'm like, how are you getting so much done? Because she has stepped up and picked up three other people's in the last year. She picked up three other people's jobs. And then I talked to her last week, like, what are you doing? And she just showed me her chat GPT that's always open. That's it. She's just picking up other people's jobs because she's able to do it all day.   Excelled at using it and I think that's just that's just the future and this is not nothing new that people haven't heard before Really? What I would say is there should be a wake-up call if you're not listening as a matter of fact I had a really uncomfortable conversation last week Because I train acquisition managers, which is sales disposition managers, which is moving the properties Lead managers we were booking the appointments and then sales managers right how to manage sells people get the most out of them the lead manager call I was like, hey look   how many of you guys are paying attention to what I'm saying on social media? And like maybe 10%, 12 % raise their hands. I was like, okay, if you're not paying attention on what on social media, then this needs to be your wake up call. I have created an AA tool that is directly threatening your job. I am training you and I'm also creating a tool that might compete against you, that will probably compete against you. And so the reality is,   Jason Hull (22:08) or real life.   Steve Trang ObjectionProof.ai (22:13) A, it's awesome you're on this call, because you're training becoming one of the better ones across the country. And you have to have this mindset that I'm going to be irreplaceable. So you have to be the best, because this is what you're competing against. So I'm not here to say your job is at stake, but you should operate as if it is, because if you're not, you're going to get replaced. That was an uncomfortable conversation.   Jason Hull (22:30) Yeah, it was at least a year ago when AI was   starting to just sort of peak, you know, come up on everybody's radar. I gave my team, heard of, saw Alex Hormozi like give his team the task of like trying to replace themselves with AI. And so I said that to my team and several were so offended. They're like, you trying to replace us? I'm like, but that's reality. So I was like, try it. And I got some like.   of weak responses because they weren't really focused on it. But now I think everybody can see like this is coming and nobody thought that the most expensive jobs would be the first thing to be going. Lawyers, like doctors, like a lot of this a lot of the data, the research, the stuff that takes a lot of knowledge. It's hard to beat something that can pull in everything, you know, and and then really all these specialists that are so specialized in things, they're   Steve Trang ObjectionProof.ai (23:05) No, no one saw that coming.   Jason Hull (23:23) you know, AI is probably going to eat their lunch and then, you know, and then like really high level copywriting jobs, high level graphic design work, like all of this also. And so it really is becoming a future in which those that are the most creative in thought and how to leverage AI, the creators, and they're going to be AI creators that can leverage AI and know what tools.   are available and they're staying up on that. Those are going to be the ones that are the most valuable team members because they have access to infinite knowledge. Knowledge is no longer a super valuable resource. It's, and you can just get it. We've got the internet, there's tons of it out there, but the people that can figure out how do I isolate what knowledge is needed right now? How do I leverage AI to like figure it out? How do I, you know, then feed it into some sort of agentic system or create some sort of agent or some sort of chat or prompt or rule to like,   Steve Trang ObjectionProof.ai (24:00) Mm-hmm.   Jason Hull (24:19) you know, get the output that I need. These are the people that are going to, you know, be leading the way. And so it's really interesting.   Steve Trang ObjectionProof.ai (24:27) Yeah, the creators.   I've been looking at it. we've been using Working Genius internally as well as for hiring. So if you guys that are listening aren't familiar with it, it's created by Patrick Lancioni who wrote like, what is it? ⁓ Amazing books. was, shoot. Anyway, Patrick Lancioni is an amazing, amazing author, wrote some amazing books.   Jason Hull (24:41) He's written a bunch of good books.   That's that from right here.   I've got, where are they? Let's see.   Oh, he wrote The Motive, Getting Naked, The Ideal Team Player, Five Dysfunctions of a Team, Death by Meeting. Yeah, he's got some great books.   Steve Trang ObjectionProof.ai (24:50) The advantage is one of them, but there's like...   by this function as a team, yeah.   Yeah, FIDAS   function seems huge, huge one, right? So he wrote working genius. And working genius breaks down to six letters, right? Widget, which is coincidental, I suppose. So what it stands for is wondering, inventor, galvanizer, discerning, enabler, and tenacity. And so most people are two of them as an energy.   It gives you energy, two of them are like it drains you, right? So like I don't like doing work. So T and E is just that for me, right? But I do like to invent and I like to discern. And then Ian likes to invent and likes to galvanize. But the key here is we're both inventors according to Working Genius. And I think right now in this world with AI, it's going to be the people that have the W, the wondering, the inventiveness. I think those are the two they're going to do the most.   Jason Hull (25:30) you   Steve Trang ObjectionProof.ai (25:49) the most well in this new world because we can automate a lot of other things. We can automate the mundane tasks. That's what the agents are for. So it'll be interesting. AI can discern to some degree. It can't galvanize. So we still need someone to lead the charge and get everyone to storm the.   Jason Hull (26:00) Mm.   Thank   Steve Trang ObjectionProof.ai (26:13) stormed enemy territory. But yeah, I think to your point, the creators, I look at it as everyone that's got the wondering and inventiveness is gonna do really well on this new AI world.   Jason Hull (26:25) Okay, yeah. Those things sound fun to me. That sounds like way more fun to be spending my time on doing those kind of things than most anything else you do in business. And I love that you said, you know, figuring out which things are kind of your, give you energy or take away your energy. So one of the things we have our clients do is we give them a time study that we've created that.   Steve Trang ObjectionProof.ai (26:32) Yeah.   Mm-hmm.   Jason Hull (26:49) They do a time study for like two weeks and they track which things are plus signs or which things are minus signs. Just to figure out, because the easiest way I can get them towards more output or towards more joy or more fulfillment in their business or more freedom or offloading the right stuff is just to figure out which things are their minus signs and which things are tactical so we can get those off their plates so they're focused more on the strategic things and the plus signs, which usually are connected. So for entrepreneurs, yeah.   Steve Trang ObjectionProof.ai (26:54) Huge.   Mm-hmm.   Jason Hull (27:17) And so, yeah, I think that's going to be the powerful thing is that if people can become conscious of the things that are draining them, then you can just ask the question. You can go ask AI the question, how do I get rid of this? How do get this off my plate? Give me some really good ideas. Yeah. And so we've got this magical thing that it's like we've got the magic genie of answers that can just give us any answer to anything at any time. But you have to ask good questions.   Steve Trang ObjectionProof.ai (27:30) All right. It really is that simple these days.   You have to ask good questions, and then the thing that you have to make sure, and I don't know how to do this, is to make sure you don't give up your critical thinking abilities. I think that that muscle is going to atrophy pretty fast in this new world. The ability to actually ask good questions and then filter, is that actually a good answer? Does that make sense? Or are we just accepting the answers? Because you can see, if you just accept things, if you just accept data without questioning it,   Jason Hull (27:56) Mm.   Yeah, it'd be pretty destructive.   Steve Trang ObjectionProof.ai (28:08) you're going to atrophy pretty fast, I think, of your critical thinking skills.   Jason Hull (28:11) Yeah. And that's where you hear the horror stories of AI, like people killing themselves because AI told them to, know, stuff like this, where they're just like, they think AI is like, becomes some sort of superpower when it's really just reflecting them. Yeah. It's just reflecting them and their, you know, psychoses, I guess. So I think, yeah, you know, I've noticed that, yeah, sometimes chat GPT, for example, can be very agreeable.   Steve Trang ObjectionProof.ai (28:17) Yeah.   It's not all knowing all powerful, it just appears that way.   Yeah, sad.   Jason Hull (28:36) It's like, that's brilliant. You're the best. Like it's giving you compliments. like, yeah. You know, but the reality is, yeah, you have to ask it to challenge you. And you have to like say, what are the flaws in this or what evaluate or, and so I'll have the one AI tool evaluate what another AI tool gives me. I'll say, which of these ideas should I actually do to my offer document or what should I change or what should I improve and which things are not a good idea?   And it rates them for me. Like Claude will be like, this is like, these are the ones you should do. These ones maybe, and these ones definitely don't. I would recommend these. And I'm like, cool, do that. Right? And so, yeah. And so I think we have to, we have to have a brain that's creative enough to see the potential problems and to ask the right questions and to challenge things. because yeah, otherwise you may just   be led down a rabbit hole of your own self-reflection, that's a blind spot.   Steve Trang ObjectionProof.ai (29:37) Mm-hmm. It's the same dangers we see with TikTok. It just sends you down the wrong rabbit holes.   Jason Hull (29:43) Right. Because the algorithm is just giving you more of what you look at. you're like, man, I'm really, it's like, you know, that prurient interest where you just can't stop looking at the car crashes that are driving, you know, driving by. then the algorithm's like, cool, they want to see more car crashes. And you're like, wait, why is this awful? Yeah. So yeah, that's, that's, that's the difference between AI and real life. so, you talk about creating a self-managing sales team.   What the self-managing sales team because having managing a sales team is pain in the ass.   Steve Trang ObjectionProof.ai (30:16) Yeah, so the self-managing sales team, we're using AI to power it. So it still requires a person to actually care about the other salespeople, right? So the big thing is like, what are you meeting with them? Are you finding out what's important to them? What is their big, hairy, audacious goal, right? So that's the first and foremost. We've got to figure out what their big, hairy, audacious goals are. Then we've got to quantify it. How much money do you actually need to make to accomplish that, right? And then we reverse the math, which isn't new, but   Jason Hull (30:17) They can't.   Mm-hmm.   Steve Trang ObjectionProof.ai (30:46) The newer wrinkle here is like we got to tie it to the big hair audacious goal. And then we'd look at, right, how many transactions do you need to close? Okay. And then if we need to close as many transactions in the year, then in real estate, how many contracts do we need to go under in order to have that many closings? Right? Because unfortunately it's not a one-to-one. So then how many contracts we have, then how many appointments do we need to run per week to hit that many?   Jason Hull (30:54) Hmm.   Steve Trang ObjectionProof.ai (31:15) closings per month. And then we work into how many conversations do we need to have per week to have that many appointments per week. And then in order to have, then we figure out how many conversations we need to have per day. And we back it all the way up, right? And then.   Jason Hull (31:30) So conversations   to appointments to contracts to transactions to hit the B-Hack. Okay, right.   Steve Trang ObjectionProof.ai (31:36) Yeah, yes.   It has to work that way. And the sales manager or business owner needs to care about their people to actually care about those goals. Because if you don't care about those goals alongside of them, none of this matters. You got to care about your salespeople, But once they care about our salespeople, now we can use AI to track and hold them accountable to their metrics. And so one of the things that we have is if anyone's off, we can report this.   And you can do this with VA's and systems and this and that. The things that we've added recently with AI is that in our organization, after every single sales call, AI does a call review. And after it does a call review, it pushes it into Google Chat. So we use Google Chat, you can use Slack, you can use Teams, but we use Google Chat. It pushes into Google Chat where all the salespeople are in. And so it says, hey, Steve on this call got a 51 out of 100.   Everyone can see it. There's no hiding. Yeah, and so then after it gives me that review, it gives me the score, it gives me all the reasons why, I need to, as a salesperson, go in there and comment on it. I agree with this, I disagree with this, here's my takeaway from it, here's what I'm gonna work on. So, that's a super tight feedback loop. Now, instead of a call review that happens maybe once a week, or maybe once a month, or never,   Jason Hull (32:33) Yeah,   Right. Yeah.   Steve Trang ObjectionProof.ai (32:58) our sales guys are being coached in the moment where they're at in real time. Right? So they're self-managed because they have to go and respond to it. And here's the other thing too, like marketing has always been, or marketing should be accountable. you run your business right, we should know, hey, we spent our X dollars on this. How many leads did we get? How many contracts did we get? What was the revenue that came from this lead source for this marketing channel? What is the return on investment or return on ad spend?   Jason Hull (33:03) Yeah, that's great.   Steve Trang ObjectionProof.ai (33:25) We can be pretty good with marketing if we care. Accounting, it's really easy to tell when accounting is screwed up. It didn't zero out. Pretty easy to, you know, black and white accounting. Sales has always been leads went in and there's this black box and then contracts came out. We've eliminated that black box, right? Everyone's accountable to everyone else. So if you're in there,   Jason Hull (33:50) Yeah.   Steve Trang ObjectionProof.ai (33:51) And you can see, like you're putting up 50s over and over again out of 100, either you're going to self-select out or you're going to get better. But there's nowhere safe to hide in our sales company anymore. And that's how we created a self-managing sales team. Everyone can hold everyone else accountable. Jason can call Steve out, Steve can call Jason out. Right? So that's how we've had that. And then on top of that, our AI tool also has trends. So we can say like, hey, in the last seven days, here's where Jason's really struggling. Coach him on this. Or in the last 30 days, right? So we have one guy.   His struggle consistently is isolating the real objection. That's one of our guys. The other guy, his challenge consistently is not letting a difficult statement just sit there and just ruminate for like five seconds. We'll all agree, yeah, we gotta let it sit there. So those are two different cells, guys, we have two different challenges, but I know that because   Jason Hull (34:36) Right, he jumps in and has to solve it too quick.   Right.   Steve Trang ObjectionProof.ai (34:47) every single call is being reviewed. And that's how we build our self-managed Excel team.   Jason Hull (34:51) Wow, yeah, it's really cool. I love the idea of, normally in the past, historically, I wasn't really a big fan of BHAGs, like big hairy audacious goals, because it was unrealistic, I thought. But I recently was in Mexico and I was hanging out with Ben Hardy. And he wrote this amazing new book called The Science of Scaling. And he talks about the importance of having impossible goals. And unless the goal is impossible, because he says if a goal is realistic,   Steve Trang ObjectionProof.ai (35:13) Mm-hmm.   Jason Hull (35:17) then that means basically you're operating on your current limited level of thinking and your brain has nothing to work on. And as good as AI is, our brain really is like a quantum computer. It's like this masterful supercomputer that can create whole worlds. Our unconscious mind can do amazing things in the background. But unless we give our brain impossible goals to achieve, our brain doesn't even work to formulate new paths or new ways of thinking. It gets us out of our current prison of thinking. And so   Steve Trang ObjectionProof.ai (35:24) Nothing to strive for.   Jason Hull (35:45) This is where I think having really big impossible goals gives you a completely different path than a linear realistic goal. so, you know, I think what I've noticed with AI, and you can test this with AI, like just say, if I want to get from zero to a thousand Instagram followers in a year, what would be my path? And it's gonna give you a pretty predictable linear path. But if you say, how do I get to a million followers in a month, for example?   super impossible, how could that be possible? You're gonna get a completely different path, right? And so the path, you know, having better goals or unrealistic or impossible goals allows your brain in the background to come up with new ideas. So I came back from Mexico, I was like, how could it close 100 deals in a month instead of 10? It's impossible. How could I do that? And I figured it out. It took me a week and a half, my brain just figured it out. I'm like, I have to...   Steve Trang ObjectionProof.ai (36:18) True. Yeah.   Jason Hull (36:43) cancel 60 to 70 % of my calls. Anyone like doesn't confirm I have to get them off my plate. I have to have my setters feed them through a different funnel. And so we have a slow lane, middle lane, and I'm fast lane. I would have to, so we re-engineered our entire sales process and I did it in like a day. I did it in a day, maybe two. And I rebuilt everything because I had to create a completely different path in how we were doing it. Cause my current thinking,   well, my previous level of thinking realistic in order to get my company to be at X millions of dollars, you know, bigger than it is now. I was like, I'm going to have to hire like, it was a linear path. I'm like, I'm doing X. I'm going to have to hire 10 closers, 30 setters. And like it was, yeah. And I'm going to have to build this team. And I didn't even want to do it because that sounded so uncomfortable. And now we closed just about as many deals last month as we did the month before, but   Steve Trang ObjectionProof.ai (37:27) Yeah.   Jason Hull (37:39) our sales calls, at least for me, were like a tiny, tiny fraction because we had made the process so much more efficient because without really, you know, impossible goals, we optimize for the wrong things. And I was optimizing for just increasing this linear difficult path instead of looking at how could I eliminate 90 % of the calls and still have the same close rate? That's a completely different path, right?   Steve Trang ObjectionProof.ai (37:45) Yeah.   Yeah, well, I think you're asking your previous questions with the brand you had, right? And so we need to ask different questions with a different, with, yeah.   Jason Hull (38:12) length, which was a brain that was focused on reality. And reality kept   me stuck in the same place for years. And so now I see a path where we can get much larger, much quicker, but it's because I changed my brain's focus into the playground of impossible goals instead of looking at realistic goals, which usually are just a punishment tool that we measure ourselves by.   Steve Trang ObjectionProof.ai (38:34) And it's uninspiring.   We're not getting out of bed for realistic goals. And also, in sales, like,   We get punched in the mouth all day every day. Why would you not want to build your dream life? If we're going to do the difficult things, it should be incredibly rewarding.   Jason Hull (38:44) Ahem.   Yeah. Yeah, we get a lot of people coming into the property management industry from the real estate industry, because they're tired of the hunt and chase of deals and getting punched in the mouth. They're like, how do I build a residual income subscription model business that scales and grows, that's systemizable and do that. But a lot of our clients have a brokerage and they have property management, like most of them. They do both. But the   And once the property management business is healthy, it feeds them plenty of real estate deals because investors are always doing deals.   Steve Trang ObjectionProof.ai (39:23) Right. Yeah.   Jason Hull (39:24) So anyway, I know, Steve, maybe we should hang out later and come up with some cool ideas together. But yeah, this is really fun stuff to chat about. you know, this probably we could talk about AI probably all day. It's like a big focus of mine right now as well. I'm just super geeking out on it. What, you know, what maybe   Steve Trang ObjectionProof.ai (39:30) Absolutely, I'm game for it.   Yeah, I bet.   Jason Hull (39:47) Big takeaway, would you like everybody to get from listening to this podcast episode and then how could people, who are you looking for to connect with objection proof? And, cause I'm sure some of my audience are your audience as well. And, and how can they get in touch with you?   Steve Trang ObjectionProof.ai (40:03) Yeah, so I think the big takeaway, I mean, we already beaten it quite a bit, but I just want to really emphasize, this is a pivotal moment in time. This is like the dot com era, right? This is like when things started getting online. There are going be a handful of people that are going to make a stupid amount of money in this period of time. And so the same question I always ask is, why not you? Right?   Jason Hull (40:25) Yeah.   Steve Trang ObjectionProof.ai (40:26) So like if you're afraid just start because the reality is like AI will coach you on how to use AI. So just start. I'll say that and then you know the if someone wants to check out what we do I have a URL objectionproof.ai you can upload any sales call through text. It's gonna be a text file. It can be transcription. It can be WAV, M4A, MP3, whatever you can upload it. There's no charge you can use as many times you want. My team hates when I say that but   You upload it for free and it will evaluate your sales call, will email you the results. That's a free tool we have. Also, if anyone wanted to role play with our boss, you can text roleplay, that's one word, to the phone number 33777. And if anyone wants to check out our lead manager, you can text AI space caller, AI caller, to the same number 33777. Again, both of those are free. We're not charging anything for those.   It really is just a demonstration. All three are real demonstration of our actual product in action. And then we give that for free. Now you are going to have to talk to someone on my team. But you'll hear what our salespeople sound like as well. Or you can just ignore it. Either way is fine. But if nothing else, just check it out because you can see the direction we're heading. look, I've heard people say this over and over again. I always kind of like roll my eyes when they say it. But it's still true.   Jason Hull (41:34) Yeah.   Steve Trang ObjectionProof.ai (41:47) The version of AI today is the worst version you'll ever deal with. Because it's only getting better.   Jason Hull (41:51) Yeah.   Yeah, and it's crazy. It's really insane how quick things are changing. It's just speeding up faster and faster. So, all right, well, Steve, great having you on the show. Appreciate you hanging out with me. Those of you watching, if you are a property management business owner, you've ever felt stuck or stagnant, you want to take your property management business to the next level, reach out to us at doorgrow.com. We can help.   Also join our free Facebook community just for property management business owners at doorgrowclub.com. And if you found this even a little bit helpful, don't forget to subscribe and leave us a review. We'd really appreciate it. And until next time, remember the slowest path to growth is to do it alone. So let's grow together and guess with AI. Bye everyone.

Friday is here and so is the rain! Looks like we might get wet the entire weekend. In the news this morning, the latest on Jimmy Kimmel…including the reaction from other late night hosts, police believe they may have found the remains of Travis Decker - the father accused of killing his three daughters, Charlie Kirk's widow is taking control of Turning Point USA, and the FTC is suing Ticketmaster and its parent company, Live Nation, over allegations of illegal and deceptive business practices. In sports, the Brew Crew completed the sweep of the Angels last night, the Bills beat the Dolphins on Thursday Night Football, and a look at the Week 3 schedule for the teams in the NFC North. Plus, the latest on the Tucker Kraft injury, the Badgers take on the Terrapins tomorrow, and Clayton Kershaw is calling it a career. Elsewhere in sports, Blowout Cards has doubled their offer to find the Phillies Karen. And have you heard about "Rush the Jones"? It's a neat story. We let you know what's on TV this weekend and what's new in theaters. Plus, new music releases! Also talked racing with Doc just after 8am thanks to County Materials in Holmen. Cute story about a guy who proposed to his girlfriend with the help of a giraffe, and an extremely inspiring story about the bond between a brother & sister. Google Trends recently released some interesting results for the top "Is it weird to like…" questions people are searching for. And a couple of interesting facts for today: What day of the week certain dates fall on, and what people really prefer on PornHub.(FYI, it's pretty obvious) And in today's edition of "Bad News with Happy Music", we had stories about a math teacher who brought cocaine to school, a school official who tried to sell a bunch of the school's lawnmowers on Facebook marketplace, a couple of #Florida men who live together but cannot get along, and a city in Kentucky that recently destroyed a Dodge Hellcat to prove a point about illegal street racing.See omnystudio.com/listener for privacy information.

TEKDI: Te Enseñamos y Acompañamos en el a usar la IA, la automatización y el marketing RESULTADOS EN MENOS DE 90 DÍAS ► Programas de acompañamiento y planes de formación a medida con un tutor a tu lado, mentorías de seguimiento, sesiones prácticas de trabajo online y mucho más. ►►►⁠https://tekdi.education/⁠  Prompt: Objetivo: Escanear YouTube y Google Trends para detectar tendencias futuras antes de que se vuelvan masivas. Identificar picos inusuales, solapamientos entre plataformas y ángulos de contenido emergentes. Generar la salida en un panel visual. Entrada: Tema objetivo (ej. “inserta aquí tus temas”) FASE 1: ESCANEO DE SEÑALES YouTube: – Encontrar videos en tendencia (

Tim, Phil, Mary, & Tate are joined by Jay Johnston to discuss the media warning of Civil War in the wake of Charlie Kirk's assassination, "Civil War" skyrocketing on Google Trends, and Steven Crowder subpoenaed by the ATF after exposing details about the Charlie Kirk assassination.   Hosts:  Tim @Timcast (everywhere) Phil @PhilThatRemains (X) Mary  ⁨@PopCultureCrisis⁩  (everywhere) Tate @RealTateBrown (everywhere) Serge @SergeDotCom (everywhere) Guest: Jay Johnston

Website

For nearly two decades we've relied on Google Trends as one of the most powerful tools for spotting alpha. But something changed. We dive into why the data looks broken, how AI-driven search may be skewing results, and what it means for investors. Plus: our latest takes on Lululemon, Palantir, Nvidia earnings, and Apple's upcoming iPhone lineup.

For nearly two decades we've relied on Google Trends as one of the most powerful tools for spotting alpha. But something changed. We dive into why the data looks broken, how AI-driven search may be skewing results, and what it means for investors. Plus: our latest takes on Lululemon, Palantir, Nvidia earnings, and Apple's upcoming iPhone lineup.

Mark interviews writer, producer, and celebrity publicist William J Bruce III. Prior to the interview, Mark shares a personal update, comments, and a word about this episode's sponsor. This episode's sponsor: This episode is sponsored by an affiliate link to Manuscript Report. Use code MARK5 at checkout and save $5.00 off your own personalized report. In the interview, Mark and William talk about: The weird series of events that led William into his current career Meeting a film producer on the day of a school evacuation How a lot of William's work is done online and behind the scenes The importance of doing due diligence as a publicist to make sure the interviewee doesn't get "trapped" by the host/interviewer The memoir that William wrote and why he wrote it because of a really low point in his life Looking at your life and your faith when in a dark place after having made a grave mistake The novel that William is currently working on How people can be heartless when it comes to talking about celebrities The story behind how William is publishing his novel That negative voice whenever you're trying something new And more...   After the interview Mark reflects on that feeling of self-doubt as well as the perspective of heroes and villians and good and evil.   Links of Interest: William J Bruce Self-Publish Like a Pro (Sunday August 31, 2025) - Reedsy Virtual Event Manuscript Report (Mark's affiliate link) Buy Mark a Coffee Patreon for Stark Reflections EP 430 - Rambling Reflections from a Lemons to Lemonade Road Trip Mark's YouTube channel Mark's Stark Reflections on Writing & Publishing Newsletter (Signup) An Author's Guide to Working With Bookstores and Libraries The Relaxed Author Buy eBook Direct Buy Audiobook Direct Publishing Pitfalls for Authors An Author's Guide to Working with Libraries & Bookstores Wide for the Win Mark's Canadian Werewolf Books This Time Around (Short Story) A Canadian Werewolf in New York Stowe Away (Novella) Fear and Longing in Los Angeles Fright Nights, Big City Lover's Moon Hex and the City Only Monsters in the Building The Canadian Mounted: A Trivia Guide to Planes, Trains and Automobiles Yippee Ki-Yay Motherf*cker: A Trivia Guide to Die Hard Merry Christmas! Shitter Was Full!: A Trivia Guide to National Lampoon's Christmas Vacation   William J Bruce III is a writer, producer and celebrity publicist. As a publicist he has worked with Shawn Harper of the NFL and the "Million Dollar Man" Ted DiBiase of the WWE during Ted's peak in Google Trends. As executive producer to the compilation album Bridge Wars, he brought together artists such as F.E.R.N (Capitol Records artist produced by DukeDaGod of The Diplomats), and Mahogany Jones (four-time Champion of BET's “Freestyle Friday's”). Later in 2016 William became the executive producer and host of the Aussie Osbourne Show. The show featured in-depth interviews with celebrities such as Mike Mullane (former NASA astronaut), Alveda King (niece of civil rights leader Dr. Martin Luther King Jr. and the daughter of civil rights activist A.D. King), and Charlene Li (Harvard magna cum laude graduate and NY Times bestselling author). His writing has landed him cover stories with former Victoria Secret model Kylie Bisutti, P.O.D front man Sonny Sandoval and the "Million Dollar Man" Ted DiBiase of WWE. William's work in film and his ability to hone the craft of writing assisted him in his role of script revisionist for the Eric Roberts film In the Blink of an Eye. The author of the memoir Penholder, William has also written the introduction to the 150th Anniversary Edition of Demons by Fyodor Dostoevsky. Currently William is completing a novel called "Hate"(working title).   The introductory, end, and bumper music for this podcast (“Laser Groove”) was composed and produced by Kevin MacLeod of www.incompetech.com and is Licensed under Creative Commons: By Attribution 3.0

(00:00) Fabrizio a caccia di Bob Odenkirk(02:32) La tanto agognata fine di And Just Like That...(10:26) L'ingloriosa fine di The Sandman(17:13) La sorpresa Dexter: Resurrection(29:32) Mercoledi/Wednesday contro Google Trends(37:40) Chi ha mai sentito parlare di Childrens Hospital?

Are buyers still out there? You bet they are! According to new Google Trends data, search terms like "homes for sale" just hit a 2 year high proving buyer interest is heating up again despite high rates and limited inventory! Tune in as we break down what this means for sellers, why now might be the perfect time to list, and how buyer demand is showing real signs of life House of the Week130 Pointer Way | Inwood, WV $300,000 Open House: Saturday, Aug 16 | 2–4 PM This updated rancher offers: 3 bedrooms, 2 full baths Open floor plan Kitchen w/ stainless steel appliances & granite countertops Main-floor laundry Covered rear porch Storage shed & large 0.49-acre lot Modern updates + classic charm = move-in ready comfort! See omnystudio.com/listener for privacy information.

Everyone says ASO is dead. They're wrong.In this video, I'm sharing 5 free ASO tools I personally use to help indie apps grow organically — no ads, no fluff. We used these exact tools to take a niche AI app from $100 → $80,000 in revenue, purely through keyword research and App Store traffic.This isn't your typical “download this tool” video. I walk you through how to spot winning keywords, what metrics to look for, and how we stack tools like Google Trends, AppFollow, and Fox Data to rank faster and grow revenue.

Everyone says ASO is dead. They're wrong.In this video, I'm sharing 5 free ASO tools I personally use to help indie apps grow organically — no ads, no fluff. We used these exact tools to take a niche AI app from $100 → $80,000 in revenue, purely through keyword research and App Store traffic.This isn't your typical “download this tool” video. I walk you through how to spot winning keywords, what metrics to look for, and how we stack tools like Google Trends, AppFollow, and Fox Data to rank faster and grow revenue.

If you're tired of creating content that goes unseen, this one's for you. With Instagram posts now showing up on Google (yes, that's a thing), it's never been more important to use the right keywords. But what does that actually mean? In this quick-hit solo episode, I'll walk you through a simple, actionable strategy for discovering what your ideal clients are already searching for, and how to use those exact words in your content.What You'll Learn: [04:46] Why keyword strategy is essential and why success goes to the implementers [05:44] How Instagram's new Google indexing changes everything [06:40] The difference between Instagram SEO and keyword discovery [07:08] A mini case study from Hot Reels: how Krista closed a client from IG content [08:56] Another Hot Reels win: how Courtney sold 2 coaching packages through Instagram [11:14] Why keywords help the algorithm show your content to the right people [13:12] Step-by-step: how to find your ideal keywords without overthinking it [14:38] The Contact Form Trick: goldmine for language your clients actually use [15:34] The Google Autocomplete Hack (and why it's the easiest place to start) [16:27] 3 keyword research tools I love (and how to use them fast) [22:00] How to build your keyword list in under 10 minutes [22:30] The #1 thing not to do with your keywords (don't get flagged!) [23:28] The best place to find client language for your content (and it's free)Key Takeaways:Keyword strategy isn't just for websites anymore. With Instagram content now indexed on Google, your keywords help you show up in two places at once.You don't need to be an SEO pro to find strong keywords—just start with your clients' own language.Google's autocomplete and tools like KeywordTool.io, Answer the Public, and Google Trends make keyword discovery fast and free.Don't keyword-stuff your content. Use natural language that speaks directly to your people.Your content can't convert if no one sees it. Keywords = visibility = more leads.Join the Waitlist: 

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Since 2023, interest in the keyword “freelancer” in Vietnam has remained consistently high, ranging from 60% to 100% on Google Trends — peaking shortly after the 2024 Lunar New Year (Tiền Phong, 2024). This signals a growing appetite for flexible, independent work. When properly supported, the freelance economy could be a powerful catalyst for sustainable growth in regional areas — helping provinces thrive rather than relying heavily on major urban hubs. It's also a promising strategy to close the urban-rural divide and unlock the full potential of local talent.In this episode of Vietnam Innovators, host Hao Tran speaks with CK Cheong, Founder & CEO of fastwork (fastlance Vietnam) — Thailand's leading freelance services platform, trusted by over 300,000 freelancers and thousands of businesses. Originally from Thailand and educated in the U.S., CK is now spearheading Fastwork's regional expansion with Vietnam as a key market. His mission? To create meaningful job opportunities for everyday workers and empower SMEs to become a new force for economic growth.If you're part of the freelance community — or simply curious about the future of work in Southeast Asia — don't miss this episode.Listen to this episode on YoutubeAnd explore many amazing articles about the pioneers at: https://vietcetera.com/vn/bo-suu-tap/vietnam-innovatorFeel free to leave any questions or invitations for business cooperation at hello@vni-digest.com

I found an early access print on demand product on Printify that's currently projected to reach an all-time high in search interest, according to Google Trends!

Co-involvement of stimulants with opioids in North America: A 'silent epidemic' Plos Mental Health The opioid epidemic unfolded in three distinct waves, with the latest being deaths attributed to illegally manufactured synthetic opioids. Using U.S. and Canadian data, this study reviews evidence for a 'silent epidemic' alongside the opioid epidemic that is characterized by the co-ingestion of stimulants including methamphetamine and cocaine leading to an increasing number of deaths. Trends for stimulant and opioid use were analyzed using Joinpoint regression and public interest in the substances was assessed via Google Trends. While stimulant use and its role in deaths are rising, public interest in stimulants has declined since its peak in 2004-05. Co-use leads to more deaths than either drug alone. Urgent strategies are needed to reduce harm and raise awareness among health professionals, policymakers, and the public about the dangers of stimulant-opioid co-use.   Read this issue of the ASAM Weekly Subscribe to the ASAM Weekly Visit ASAM

Unlock the practical side of vibe coding and AI‑powered marketing automations with host Cody Schneider and guest CJ Zafir (CodeGuide.dev). If you've been flooded with posts about no‑code app builders but still wonder how people actually ship working products (and use them to drive revenue), this conversation is your blueprint.CJ breaks down:What “vibe coding” really means – from sophisticated AI‑assisted development in Cursor or Windsurf to chilled browser‑based tools like Replit, Bolt, V0, and Lovable.How to think like an AI‑native builder – using ChatGPT voice, Grok, and Perplexity to research, brainstorm, and up‑level your technical vocabulary.Writing a rock‑solid PRD that keeps LLMs from hallucinating and speeds up delivery.The best tool stack for different stages – quick MVPs, polished UIs, full‑stack production apps, and self‑hosted automations with N8N.Real‑world marketing automations – auto‑generating viral social content, indexing SEO pages, and replacing repetitive “social‑media‑manager” tasks.Idea‑validation playbook – from domain search to Google Trends, plus why you should build the “obvious” products competitors already prove people pay for.You'll leave with concrete tactics for:Scoping and documenting an app idea in minutes.Choosing the right AI coding tool for your skill level.Automating content‑creation and distribution loops.Turning small internal scripts into sellable SaaS.Timestamps(00:00) - Why vibe coding & AI‑marketing are everywhere  (00:32) - Meet CJ Zafir & the origin of CodeGuide.dev  (01:15) - Classic mistakes non‑technical builders make  (01:27) - Sponsor break – Talent Fiber  (03:00) - “Sophisticated” vs “chilled” vibe coding explained  (04:00) - 2024: English becomes the biggest coding language  (06:10) - Becoming AI‑native with ChatGPT voice, Grok & Perplexity  (10:30) - How CodeGuide.dev was born from a 37‑prompt automation  (14:00) - Tight PRDs: the antidote to LLM hallucinations  (18:00) - Tool ratings: Cursor, Windsurf, Replit, Bolt, V0 & Lovable  (23:30) - Real‑world marketing automations & agent workflows  (25:50) - Why the “social‑media manager” role may disappear  (28:00) - N8N, JSON & self‑hosting options (Render, Cloudflare, etc.)  (35:50) - Idea‑validation playbook: domains, trends & data‑backed bets  (42:20) - Final advice: build for today's pain, not tomorrow's hype SponsorThis episode is brought to you by Talent Fiber – your outsourced HR partner for sourcing and retaining top offshore developers. Skip the endless interviews and hire pre‑vetted engineers with benefits, progress tracking, and culture support baked in. Visit TalentFiber.com to scale your dev team today.Connect with Our GuestX (Twitter): https://x.com/cjzafirCodeGuide.dev: https://www.codeguide.dev/Connect with Your HostX (Twitter): https://twitter.com/codyschneiderxxLinkedIn: https://www.linkedin.com/in/codyxschneiderInstagram: https://www.instagram.com/codyschneiderxYouTube: https://www.youtube.com/@codyschneiderx

Check out my newsletter at TKOPOD.com and join my new community at TKOwners.comI just tested the new ChatGPT agent from OpenAI and this thing blew my mind. For $20/month I had six agents running at once, doing cold outreach, writing pitch decks, researching competitors, even prepping my meetings by digging through private info on my calendar. I tested it on everything from finding local SEO leads to building a launch plan for a mobile car wash business. It cross-referenced Google Trends, scraped Reddit and Amazon reviews, and even redesigned a pitch deck using the legendary Airbnb format. If you're into automation, business building, or just want to know how to actually make money with ChatGPT, this one's for you.Enjoy!---Watch this on YouTube instead here: tkopod.co/p-ytAsk me a question on or off the show here: http://tkopod.co/p-askLearn more about me: http://tkopod.co/p-cjkLearn about my company: http://tkopod.co/p-cofFollow me on Twitter here: http://tkopod.co/p-xFree weekly business ideas newsletter: http://tkopod.co/p-nlShare this podcast: http://tkopod.co/p-allScrape small business data: http://tkopod.co/p-os---

Dans cet épisode, Emmanuel et Antonio discutent de divers sujets liés au développement: Applets (et oui), app iOS développées sous Linux, le protocole A2A, l'accessibilité, les assistants de code AI en ligne de commande (vous n'y échapperez pas)… Mais aussi des approches méthodologiques et architecturales comme l'architecture hexagonale, les tech radars, l'expert généraliste et bien d'autres choses encore. Enregistré le 11 juillet 2025 Téléchargement de l'épisode LesCastCodeurs-Episode-328.mp3 ou en vidéo sur YouTube. News Langages Les Applets Java c'est terminé pour de bon… enfin, bientot: https://openjdk.org/jeps/504 Les navigateurs web ne supportent plus les applets. L'API Applet et l'outil appletviewer ont été dépréciés dans JDK 9 (2017). L'outil appletviewer a été supprimé dans JDK 11 (2018). Depuis, impossible d'exécuter des applets avec le JDK. L'API Applet a été marquée pour suppression dans JDK 17 (2021). Le Security Manager, essentiel pour exécuter des applets de façon sécurisée, a été désactivé définitivement dans JDK 24 (2025). Librairies Quarkus 3.24 avec la notion d'extensions qui peuvent fournir des capacités à des assistants https://quarkus.io/blog/quarkus-3-24-released/ les assistants typiquement IA, ont accès a des capacités des extensions Par exemple générer un client à partir d'openAPI Offrir un accès à la,base de données en dev via le schéma. L'intégration d'Hibernate 7 dans Quarkus https://quarkus.io/blog/hibernate7-on-quarkus/ Jakarta data api restriction nouvelle Injection du SchemaManager Sortie de Micronaut 4.9 https://micronaut.io/2025/06/30/micronaut-framework-4-9-0-released/ Core : Mise à jour vers Netty 4.2.2 (attention, peut affecter les perfs). Nouveau mode expérimental “Event loop Carrier” pour exécuter des virtual threads sur l'event loop Netty. Nouvelle annotation @ClassImport pour traiter des classes déjà compilées. Arrivée des @Mixin (Java uniquement) pour modifier les métadonnées d'annotations Micronaut sans altérer les classes originales. HTTP/3 : Changement de dépendance pour le support expérimental. Graceful Shutdown : Nouvelle API pour un arrêt en douceur des applications. Cache Control : API fluente pour construire facilement l'en-tête HTTP Cache-Control. KSP 2 : Support de KSP 2 (à partir de 2.0.2) et testé avec Kotlin 2. Jakarta Data : Implémentation de la spécification Jakarta Data 1.0. gRPC : Support du JSON pour envoyer des messages sérialisés via un POST HTTP. ProjectGen : Nouveau module expérimental pour générer des projets JVM (Gradle ou Maven) via une API. Un super article sur experimenter avec les event loops reactives dans les virtualthreads https://micronaut.io/2025/06/30/transitioning-to-virtual-threads-using-the-micronaut-loom-carrier/ Malheureusement cela demander le hacker le JDK C'est un article de micronaut mais le travail a ete collaboratif avec les equipes de Red Hat OpenJDK, Red Hat perf et de Quarkus et Vert.x Pour les curieux c'est un bon article Ubuntu offre un outil de creation de container pour Spring notamment https://canonical.com/blog/spring-boot-containers-made-easy creer des images OCI pour les applications Spring Boot basées sur Ubuntu base images bien sur utilise jlink pour reduire la taille pas sur de voir le gros avantage vs d'autres solutions plus portables d'ailleurs Canonical entre dans la danse des builds d'openjdk Le SDK Java de A2A contribué par Red Hat est sorti https://quarkus.io/blog/a2a-project-launches-java-sdk/ A2A est un protocole initié par Google et donne à la fondation Linux Il permet à des agents de se décrire et d'interagir entre eux Agent cards, skills, tâche, contexte A2A complémente MCP Red hat a implémenté le SDK Java avec le conseil des équipes Google En quelques annotations et classes on a un agent card, un client A2A et un serveur avec l'échange de messages via le protocole A2A Comment configurer mockito sans warning après java 21 https://rieckpil.de/how-to-configure-mockito-agent-for-java-21-without-warning/ les agents chargés dynamiquement sont déconseillés et seront interdis bientôt Un des usages est mockito via bytebuddy L'avantage est que la,configuration était transparente Mais bon sécurité oblige c'est fini. Donc l'article décrit comment configurer maven gradle pour mettre l'agent au démarrage des tests Et aussi comment configurer cela dans IntelliJ idea. Moins simple malheureusement Web Des raisons “égoïstes” de rendre les UIs plus accessibles https://nolanlawson.com/2025/06/16/selfish-reasons-for-building-accessible-uis/ Raisons égoïstes : Des avantages personnels pour les développeurs de créer des interfaces utilisateurs (UI) accessibles, au-delà des arguments moraux. Débogage facilité : Une interface accessible, avec une structure sémantique claire, est plus facile à déboguer qu'un code désordonné (la « soupe de div »). Noms standardisés : L'accessibilité fournit un vocabulaire standard (par exemple, les directives WAI-ARIA) pour nommer les composants d'interface, ce qui aide à la clarté et à la structuration du code. Tests simplifiés : Il est plus simple d'écrire des tests automatisés pour des éléments d'interface accessibles, car ils peuvent être ciblés de manière plus fiable et sémantique. Après 20 ans de stagnation, la spécification du format d'image PNG évolue enfin ! https://www.programmax.net/articles/png-is-back/ Objectif : Maintenir la pertinence et la compétitivité du format. Recommandation : Soutenu par des institutions comme la Bibliothèque du Congrès américain. Nouveautés Clés :Prise en charge du HDR (High Dynamic Range) pour une plus grande gamme de couleurs. Reconnaissance officielle des PNG animés (APNG). Support des métadonnées Exif (copyright, géolocalisation, etc.). Support Actuel : Déjà intégré dans Chrome, Safari, Firefox, iOS, macOS et Photoshop. Futur :Prochaine édition : focus sur l'interopérabilité entre HDR et SDR. Édition suivante : améliorations de la compression. Avec le projet open source Xtool, on peut maintenant construire des applications iOS sur Linux ou Windows, sans avoir besoin d'avoir obligatoirement un Mac https://xtool.sh/tutorials/xtool/ Un tutoriel très bien fait explique comment faire : Création d'un nouveau projet via la commande xtool new. Génération d'un package Swift avec des fichiers clés comme Package.swift et xtool.yml. Build et exécution de l'app sur un appareil iOS avec xtool dev. Connexion de l'appareil en USB, gestion du jumelage et du Mode Développeur. xtool gère automatiquement les certificats, profils de provisionnement et la signature de l'app. Modification du code de l'interface utilisateur (ex: ContentView.swift). Reconstruction et réinstallation rapide de l'app mise à jour avec xtool dev. xtool est basé sur VSCode sur la partie IDE Data et Intelligence Artificielle Nouvelle edition du best seller mondial “Understanding LangChain4j” : https://www.linkedin.com/posts/agoncal_langchain4j-java-ai-activity-7342825482830200833-rtw8/ Mise a jour des APIs (de LC4j 0.35 a 1.1.0) Nouveaux Chapitres sur MCP / Easy RAG / JSon Response Nouveaux modeles (GitHub Model, DeepSeek, Foundry Local) Mise a jour des modeles existants (GPT-4.1, Claude 3.7…) Google donne A2A a la Foundation Linux https://developers.googleblog.com/en/google-cloud-donates-a2a-to-linux-foundation/ Annonce du projet Agent2Agent (A2A) : Lors du sommet Open Source Summit North America, la Linux Foundation a annoncé la création du projet Agent2Agent, en partenariat avec Google, AWS, Microsoft, Cisco, Salesforce, SAP et ServiceNow. Objectif du protocole A2A : Ce protocole vise à établir une norme ouverte pour permettre aux agents d'intelligence artificielle (IA) de communiquer, collaborer et coordonner des tâches complexes entre eux, indépendamment de leur fournisseur. Transfert de Google à la communauté open source : Google a transféré la spécification du protocole A2A, les SDK associés et les outils de développement à la Linux Foundation pour garantir une gouvernance neutre et communautaire. Soutien de l'industrie : Plus de 100 entreprises soutiennent déjà le protocole. AWS et Cisco sont les derniers à l'avoir validé. Chaque entreprise partenaire a souligné l'importance de l'interopérabilité et de la collaboration ouverte pour l'avenir de l'IA. Objectifs de la fondation A2A : Établir une norme universelle pour l'interopérabilité des agents IA. Favoriser un écosystème mondial de développeurs et d'innovateurs. Garantir une gouvernance neutre et ouverte. Accélérer l'innovation sécurisée et collaborative. parler de la spec et surement dire qu'on aura l'occasion d'y revenir Gemini CLI :https://blog.google/technology/developers/introducing-gemini-cli-open-source-ai-agent/ Agent IA dans le terminal : Gemini CLI permet d'utiliser l'IA Gemini directement depuis le terminal. Gratuit avec compte Google : Accès à Gemini 2.5 Pro avec des limites généreuses. Fonctionnalités puissantes : Génère du code, exécute des commandes, automatise des tâches. Open source : Personnalisable et extensible par la communauté. Complément de Code Assist : Fonctionne aussi avec les IDE comme VS Code. Au lieu de blocker les IAs sur vos sites vous pouvez peut-être les guider avec les fichiers LLMs.txt https://llmstxt.org/ Exemples du projet angular: llms.txt un simple index avec des liens : https://angular.dev/llms.txt lllms-full.txt une version bien plus détaillée : https://angular.dev/llms-full.txt Outillage Les commits dans Git sont immuables, mais saviez vous que vous pouviez rajouter / mettre à jour des “notes” sur les commits ? https://tylercipriani.com/blog/2022/11/19/git-notes-gits-coolest-most-unloved-feature/ Fonctionnalité méconnue : git notes est une fonctionnalité puissante mais peu utilisée de Git. Ajout de métadonnées : Permet d'attacher des informations à des commits existants sans en modifier le hash. Cas d'usage : Idéal pour ajouter des données issues de systèmes automatisés (builds, tickets, etc.). Revue de code distribuée : Des outils comme git-appraise ont été construits sur git notes pour permettre une revue de code entièrement distribuée, indépendante des forges (GitHub, GitLab). Peu populaire : Son interface complexe et le manque de support des plateformes de forge ont limité son adoption (GitHub n'affiche même pas/plus les notes). Indépendance des forges : git notes offre une voie vers une plus grande indépendance vis-à-vis des plateformes centralisées, en distribuant l'historique du projet avec le code lui-même. Un aperçu dur Spring Boot debugger dans IntelliJ idea ultimate https://blog.jetbrains.com/idea/2025/06/demystifying-spring-boot-with-spring-debugger/ montre cet outil qui donne du contexte spécifique à Spring comme les beans non activés, ceux mockés, la valeur des configs, l'état des transactions Il permet de visualiser tous les beans Spring directement dans la vue projet, avec les beans non instanciés grisés et les beans mockés marqués en orange pour les tests Il résout le problème de résolution des propriétés en affichant la valeur effective en temps réel dans les fichiers properties et yaml, avec la source exacte des valeurs surchargées Il affiche des indicateurs visuels pour les méthodes exécutées dans des transactions actives, avec les détails complets de la transaction et une hiérarchie visuelle pour les transactions imbriquées Il détecte automatiquement toutes les connexions DataSource actives et les intègre avec la fenêtre d'outils Database d'IntelliJ IDEA pour l'inspection Il permet l'auto-complétion et l'invocation de tous les beans chargés dans l'évaluateur d'expression, fonctionnant comme un REPL pour le contexte Spring Il fonctionne sans agent runtime supplémentaire en utilisant des breakpoints non-suspendus dans les bibliothèques Spring Boot pour analyser les données localement Une liste communautaire sur les assistants IA pour le code, lancée par Lize Raes https://aitoolcomparator.com/ tableau comparatif qui permet de voir les différentes fonctionnalités supportées par ces outils Architecture Un article sur l'architecture hexagonale en Java https://foojay.io/today/clean-and-modular-java-a-hexagonal-architecture-approach/ article introductif mais avec exemple sur l'architecture hexagonale entre le domaine, l'application et l‘infrastructure Le domain est sans dépendance L‘appli spécifique à l'application mais sans dépendance technique explique le flow L'infrastructure aura les dépendances à vos frameworks spring, Quarkus Micronaut, Kafka etc Je suis naturellement pas fan de l'architecture hexagonale en terme de volume de code vs le gain surtout en microservices mais c'est toujours intéressant de se challenger et de regarder le bénéfice coût. Gardez un œil sur les technologies avec les tech radar https://www.sfeir.dev/cloud/tech-radar-gardez-un-oeil-sur-le-paysage-technologique/ Le Tech Radar est crucial pour la veille technologique continue et la prise de décision éclairée. Il catégorise les technologies en Adopt, Trial, Assess, Hold, selon leur maturité et pertinence. Il est recommandé de créer son propre Tech Radar pour l'adapter aux besoins spécifiques, en s'inspirant des Radars publics. Utilisez des outils de découverte (Alternativeto), de tendance (Google Trends), de gestion d'obsolescence (End-of-life.date) et d'apprentissage (roadmap.sh). Restez informé via les blogs, podcasts, newsletters (TLDR), et les réseaux sociaux/communautés (X, Slack). L'objectif est de rester compétitif et de faire des choix technologiques stratégiques. Attention à ne pas sous-estimer son coût de maintenance Méthodologies Le concept d'expert generaliste https://martinfowler.com/articles/expert-generalist.html L'industrie pousse vers une spécialisation étroite, mais les collègues les plus efficaces excellent dans plusieurs domaines à la fois Un développeur Python expérimenté peut rapidement devenir productif dans une équipe Java grâce aux concepts fondamentaux partagés L'expertise réelle comporte deux aspects : la profondeur dans un domaine et la capacité d'apprendre rapidement Les Expert Generalists développent une maîtrise durable au niveau des principes fondamentaux plutôt que des outils spécifiques La curiosité est essentielle : ils explorent les nouvelles technologies et s'assurent de comprendre les réponses au lieu de copier-coller du code La collaboration est vitale car ils savent qu'ils ne peuvent pas tout maîtriser et travaillent efficacement avec des spécialistes L'humilité les pousse à d'abord comprendre pourquoi les choses fonctionnent d'une certaine manière avant de les remettre en question Le focus client canalise leur curiosité vers ce qui aide réellement les utilisateurs à exceller dans leur travail L'industrie doit traiter “Expert Generalist” comme une compétence de première classe à nommer, évaluer et former ca me rappelle le technical staff Un article sur les métriques métier et leurs valeurs https://blog.ippon.fr/2025/07/02/monitoring-metier-comment-va-vraiment-ton-service-2/ un article de rappel sur la valeur du monitoring métier et ses valeurs Le monitoring technique traditionnel (CPU, serveurs, API) ne garantit pas que le service fonctionne correctement pour l'utilisateur final. Le monitoring métier complète le monitoring technique en se concentrant sur l'expérience réelle des utilisateurs plutôt que sur les composants isolés. Il surveille des parcours critiques concrets comme “un client peut-il finaliser sa commande ?” au lieu d'indicateurs abstraits. Les métriques métier sont directement actionnables : taux de succès, délais moyens et volumes d'erreurs permettent de prioriser les actions. C'est un outil de pilotage stratégique qui améliore la réactivité, la priorisation et le dialogue entre équipes techniques et métier. La mise en place suit 5 étapes : dashboard technique fiable, identification des parcours critiques, traduction en indicateurs, centralisation et suivi dans la durée. Une Definition of Done doit formaliser des critères objectifs avant d'instrumenter tout parcours métier. Les indicateurs mesurables incluent les points de passage réussis/échoués, les temps entre actions et le respect des règles métier. Les dashboards doivent être intégrés dans les rituels quotidiens avec un système d'alertes temps réel compréhensibles. Le dispositif doit évoluer continuellement avec les transformations produit en questionnant chaque incident pour améliorer la détection. La difficulté c'est effectivement l'évolution métier par exemple peu de commandes la nuit etc ça fait partie de la boîte à outils SRE Sécurité Toujours à la recherche du S de Sécurité dans les MCP https://www.darkreading.com/cloud-security/hundreds-mcp-servers-ai-models-abuse-rce analyse des serveurs mcp ouverts et accessibles beaucoup ne font pas de sanity check des parametres si vous les utilisez dans votre appel genAI vous vous exposer ils ne sont pas mauvais fondamentalement mais n'ont pas encore de standardisation de securite si usage local prefferer stdio ou restreindre SSE à 127.0.0.1 Loi, société et organisation Nicolas Martignole, le même qui a créé le logo des Cast Codeurs, s'interroge sur les voies possibles des développeurs face à l'impact de l'IA sur notre métier https://touilleur-express.fr/2025/06/23/ni-manager-ni-contributeur-individuel/ Évolution des carrières de développeur : L'IA transforme les parcours traditionnels (manager ou expert technique). Chef d'Orchestre d'IA : Ancien manager qui pilote des IA, définit les architectures et valide le code généré. Artisan Augmenté : Développeur utilisant l'IA comme un outil pour coder plus vite et résoudre des problèmes complexes. Philosophe du Code : Un nouveau rôle centré sur le “pourquoi” du code, la conceptualisation de systèmes et l'éthique de l'IA. Charge cognitive de validation : Nouvelle charge mentale créée par la nécessité de vérifier le travail des IA. Réflexion sur l'impact : L'article invite à choisir son impact : orchestrer, créer ou guider. Entraîner les IAs sur des livres protégés (copyright) est acceptable (fair use) mais les stocker ne l'est pas https://www.reuters.com/legal/litigation/anthropic-wins-key-ruling-ai-authors-copyright-lawsuit-2025-06-24/ Victoire pour Anthropic (jusqu'au prochain procès): L'entreprise a obtenu gain de cause dans un procès très suivi concernant l'entraînement de son IA, Claude, avec des œuvres protégées par le droit d'auteur. “Fair Use” en force : Le juge a estimé que l'utilisation des livres pour entraîner l'IA relevait du “fair use” (usage équitable) car il s'agit d'une transformation du contenu, pas d'une simple reproduction. Nuance importante : Cependant, le stockage de ces œuvres dans une “bibliothèque centrale” sans autorisation a été jugé illégal, ce qui souligne la complexité de la gestion des données pour les modèles d'IA. Luc Julia, son audition au sénat https://videos.senat.fr/video.5486945_685259f55eac4.ia–audition-de-luc-julia-concepteur-de-siri On aime ou pas on aide pas Luc Julia et sa vision de l'IA . C'est un eversion encore plus longue mais dans le même thème que sa keynote à Devoxx France 2025 ( https://www.youtube.com/watch?v=JdxjGZBtp_k ) Nature et limites de l'IA : Luc Julia a insisté sur le fait que l'intelligence artificielle est une “évolution” plutôt qu'une “révolution”. Il a rappelé qu'elle repose sur des mathématiques et n'est pas “magique”. Il a également alerté sur le manque de fiabilité des informations fournies par les IA génératives comme ChatGPT, soulignant qu'« on ne peut pas leur faire confiance » car elles peuvent se tromper et que leur pertinence diminue avec le temps. Régulation de l'IA : Il a plaidé pour une régulation “intelligente et éclairée”, qui devrait se faire a posteriori afin de ne pas freiner l'innovation. Selon lui, cette régulation doit être basée sur les faits et non sur une analyse des risques a priori. Place de la France : Luc Julia a affirmé que la France possédait des chercheurs de très haut niveau et faisait partie des meilleurs mondiaux dans le domaine de l'IA. Il a cependant soulevé le problème du financement de la recherche et de l'innovation en France. IA et Société : L'audition a traité des impacts de l'IA sur la vie privée, le monde du travail et l'éducation. Luc Julia a souligné l'importance de développer l'esprit critique, notamment chez les jeunes, pour apprendre à vérifier les informations générées par les IA. Applications concrètes et futures : Le cas de la voiture autonome a été discuté, Luc Julia expliquant les différents niveaux d'autonomie et les défis restants. Il a également affirmé que l'intelligence artificielle générale (AGI), une IA qui dépasserait l'homme dans tous les domaines, est “impossible” avec les technologies actuelles. Rubrique débutant Les weakreferences et le finalize https://dzone.com/articles/advanced-java-garbage-collection-concepts un petit rappel utile sur les pièges de la méthode finalize qui peut ne jamais être invoquée Les risques de bug si finalize ne fini jamais Finalize rend le travail du garbage collector beaucoup plus complexe et inefficace Weak references sont utiles mais leur libération n'est pas contrôlable. Donc à ne pas abuser. Il y a aussi les soft et phantom references mais les usages ne sont assez subtils et complexe en fonction du GC. Le sériel va traiter les weak avant les soft, parallel non Le g1 ça dépend de la région Z1 ça dépend car le traitement est asynchrone Conférences La liste des conférences provenant de Developers Conferences Agenda/List par Aurélie Vache et contributeurs : 14-19 juillet 2025 : DebConf25 - Brest (France) 5 septembre 2025 : JUG Summer Camp 2025 - La Rochelle (France) 12 septembre 2025 : Agile Pays Basque 2025 - Bidart (France) 18-19 septembre 2025 : API Platform Conference - Lille (France) & Online 22-24 septembre 2025 : Kernel Recipes - Paris (France) 23 septembre 2025 : OWASP AppSec France 2025 - Paris (France) 25-26 septembre 2025 : Paris Web 2025 - Paris (France) 2 octobre 2025 : Nantes Craft - Nantes (France) 2-3 octobre 2025 : Volcamp - Clermont-Ferrand (France) 3 octobre 2025 : DevFest Perros-Guirec 2025 - Perros-Guirec (France) 6-7 octobre 2025 : Swift Connection 2025 - Paris (France) 6-10 octobre 2025 : Devoxx Belgium - Antwerp (Belgium) 7 octobre 2025 : BSides Mulhouse - Mulhouse (France) 9 octobre 2025 : DevCon #25 : informatique quantique - Paris (France) 9-10 octobre 2025 : Forum PHP 2025 - Marne-la-Vallée (France) 9-10 octobre 2025 : EuroRust 2025 - Paris (France) 16 octobre 2025 : PlatformCon25 Live Day Paris - Paris (France) 16 octobre 2025 : Power 365 - 2025 - Lille (France) 16-17 octobre 2025 : DevFest Nantes - Nantes (France) 17 octobre 2025 : Sylius Con 2025 - Lyon (France) 17 octobre 2025 : ScalaIO 2025 - Paris (France) 20 octobre 2025 : Codeurs en Seine - Rouen (France) 23 octobre 2025 : Cloud Nord - Lille (France) 30-31 octobre 2025 : Agile Tour Bordeaux 2025 - Bordeaux (France) 30-31 octobre 2025 : Agile Tour Nantais 2025 - Nantes (France) 30 octobre 2025-2 novembre 2025 : PyConFR 2025 - Lyon (France) 4-7 novembre 2025 : NewCrafts 2025 - Paris (France) 5-6 novembre 2025 : Tech Show Paris - Paris (France) 6 novembre 2025 : dotAI 2025 - Paris (France) 6 novembre 2025 : Agile Tour Aix-Marseille 2025 - Gardanne (France) 7 novembre 2025 : BDX I/O - Bordeaux (France) 12-14 novembre 2025 : Devoxx Morocco - Marrakech (Morocco) 13 novembre 2025 : DevFest Toulouse - Toulouse (France) 15-16 novembre 2025 : Capitole du Libre - Toulouse (France) 19 novembre 2025 : SREday Paris 2025 Q4 - Paris (France) 20 novembre 2025 : OVHcloud Summit - Paris (France) 21 novembre 2025 : DevFest Paris 2025 - Paris (France) 27 novembre 2025 : DevFest Strasbourg 2025 - Strasbourg (France) 28 novembre 2025 : DevFest Lyon - Lyon (France) 1-2 décembre 2025 : Tech Rocks Summit 2025 - Paris (France) 5 décembre 2025 : DevFest Dijon 2025 - Dijon (France) 9-11 décembre 2025 : APIdays Paris - Paris (France) 9-11 décembre 2025 : Green IO Paris - Paris (France) 10-11 décembre 2025 : Devops REX - Paris (France) 10-11 décembre 2025 : Open Source Experience - Paris (France) 28-31 janvier 2026 : SnowCamp 2026 - Grenoble (France) 2-6 février 2026 : Web Days Convention - Aix-en-Provence (France) 3 février 2026 : Cloud Native Days France 2026 - Paris (France) 12-13 février 2026 : Touraine Tech #26 - Tours (France) 22-24 avril 2026 : Devoxx France 2026 - Paris (France) 23-25 avril 2026 : Devoxx Greece - Athens (Greece) 17 juin 2026 : Devoxx Poland - Krakow (Poland) Nous contacter Pour réagir à cet épisode, venez discuter sur le groupe Google https://groups.google.com/group/lescastcodeurs Contactez-nous via X/twitter https://twitter.com/lescastcodeurs ou Bluesky https://bsky.app/profile/lescastcodeurs.com Faire un crowdcast ou une crowdquestion Soutenez Les Cast Codeurs sur Patreon https://www.patreon.com/LesCastCodeurs Tous les épisodes et toutes les infos sur https://lescastcodeurs.com/

Bitcoin at All-Time Highs: The crew celebrates Bitcoin's new all-time highs around $118K and discusses whether we're due for a 10% pullback. Predictions ranged from a short-term dip at $119K to price discovery pushing beyond $130K.Institutional Adoption & Bitcoin Treasuries:Discussion on the rise of Bitcoin treasury companies like Sequans (guided by Swan) and how they differ in execution, strategy, and impact.The panel emphasizes that these companies aren't meant for retail speculation but as vehicles for institutions to gain Bitcoin exposure.“Speculative attack at scale” is driving corporate demand for Bitcoin.Quiet Retail Cycle: Despite price highs, retail interest remains muted, with Google Trends for “Bitcoin” near 2023 levels. The hosts see this as a bullish signal, suggesting institutional accumulation is driving the market.Macro Environment:Trump's renewed market cheerleading and calls for lower interest rates.Powell's Fed likely to hold steady this month, with potential cuts later in the year.The panel sees a “growth at all costs” fiscal pivot favoring risk assets.Germany's Blunder: Germany's sale of 50K BTC at ~$58K now looks like a historic mistake.Elon Musk & Bitcoin: Musk tweets “Fiat is hopeless,” fueling speculation about his future engagement with Bitcoin. The hosts warn against “politician and billionaire simping.”14-Year-Old Bitcoin Moves: A 2011 wallet holding 80K BTC (~$8.7B) moved funds to new addresses. Likely for security upgrades, not immediate selling.Swan Private Updates: Swan Private team shares stories about helping clients with Bitcoin wealth management, custody, and estate planning during this bull run. Swan Private helps HNWI, companies, trusts, and other entities go beyond legacy finance with BItcoin. Learn more at swan.com/private. Put Bitcoin into your IRA and own your future. Check out swan.com/ira.Swan Vault makes advanced Bitcoin security simple. Learn more at swan.com/vault.

In this episode, Mark Longo provides a comprehensive midyear analysis of Google Trends data related to the options market. The discussion covers key terms like 'options trading', 'call options', 'covered calls', 'cash secured puts', and 'put options'. Surprising insights include the peak interest times for these terms, the top states showing interest, and notable spikes and declines. Key dates discussed include April 8th and June 8th. The episode concludes with an invitation for listeners to suggest other search terms for future analyses.   01:03 Midyear Checkup on Google Trends for Options Market 01:26 Interest in Options Trading Over the Past Year 02:49 Top Regions for Options Trading Interest 03:29 Interest in Call Options 04:57 Interest in Volatility 06:04 Interest in Covered Calls 07:43 Interest in Cash Secured Puts 08:35 Interest in Put Options 10:40 Conclusion and Call for Listener Input  

This Creatives on Fire episode is extra special because I'm sharing Secret #1 from my brand-new book Creatives on Fire: 71 Secrets to Making Money Online. If you've ever felt overwhelmed by all the options for starting or growing your business online, today's episode is the clarity you've been waiting for. Because no matter what platform or product you use, everything starts with knowing your niche. https://creativesonfirepodcast.com/episode202 A Personal Confession (That Might Sound Familiar) I shared a little story in this episode about my college days — when I spent over five years in school without a clear plan. I bounced around from English to Criminal Justice before finally asking a counselor: “What's the fastest way out of here?” The truth? I just needed a roadmap. That same lack of clarity is something many creatives face in the online space. There are so many shiny objects, strategies, and promises of instant success that it's easy to stall before you ever get started. But the problem isn't usually effort — it's direction Secret #1: Finding Your Niche Whether you're brand new or ready to pivot in your business, nailing down your niche is the foundation for everything else. Your niche is that magical sweet spot where your passion meets a real need in the market. The goal is to find the overlap between: What you love to do What problems you can solve What your audience is actually searching (and willing to pay) for Action Step From the Book At the end of every chapter in Creatives on Fire, you'll find a clear action step you can take. For Secret #1, here's what I want you to do: ✅ Make a list of your top skills, interests, and the problems you enjoy solving ✅ Use tools like ChatGPT, Google Trends, Pinterest Trends, or Ubersuggest to research what people are actively searching for ✅ Look for overlap between your list and trending topics that show strong demand Need help getting started? Grab my free mini course: Pinpoint Your Passion Every Expert Started Where You Are Every six-figure blogger, successful influencer, or creative coach you admire once stood exactly where you're standing now. Confused. Curious. Hopeful. Looking for that one right step to move forward. The good news? You can take that first step today. And that's the entire reason I wrote this book. Creatives on Fire: 71 Secrets to Making Money Online is designed to be your personal roadmap — the guide I wish I had when I started. Links Mentioned in the Episode: Order the Book & Get Bonuses Pinpoint Your Passion Free Mini Course Listen to Episode 2 for more on this topic FUEL Mastermind is HERE Free Guide: Start Your Blog Today You can GO HERE to subscribe and review (On mobile, scroll down past the episodes to "Ratings & Reviews" section, tap the stars, then scroll down to "Write a Review") 2025 Content Planner for Content Creators SUBSCRIBE AND REVIEW I am honored to share a new Blogging Creative on Fire each week on the podcast to bring you inspiration, behind-the-scenes secrets, and quality tips. I hope it is truly helpful for you. One of the best ways you can bless me in return is to subscribe to the show and leave a review. By subscribing, you allow each episode to be downloaded straight to your phone which helps the download numbers and ensures you never miss an episode. And when you leave a review, you help show others the value of what we provide! You can GO HERE to subscribe and review (On mobile, scroll down past the episodes to "Ratings & Reviews" section, tap the stars, then scroll down to "Write a Review")

MUSICWolfgang Van Halen says his uncle Alex Van Halen doesn't get enough credit as a drummer. TVA five-part documentary on Martin Scorsese is in the works at Apple TV. · Congrats to Jimmy Kimmel, who is now a grandpa – making him the first sitting late-night host since Johnny Carson to become a grandparent! The Buffalo Bills will be featured on this season's edition of Hard Knocks. About 80% of us watch TV on the DAILY. But what TYPE of TV? Well, according to Google Trends, the most popular genre is sitcoms MOVING ON INTO MOVIE NEWS:Kieran Culkin will play Caesar Flickerman in the "Hunger Games" prequel, "Sunrise on the Reaping". That was Stanley Tucci's part in the original movies The Woods is a dispensary owned by Woody Harrelson and Bill Maher on Santa Monica Blvd, and on Saturday was robbed by five guys. Austin Butler and Zoë Kravitz star in the upcoming crime movie Caught Stealing. MISCThe Playboy mansion has been restored to its former glory. The infamous party mansion previously owned by the late Hugh Hefner got a major facelift after its new owner, billionaire Daren Metropoulos, purchased the property back in 2016 for a whopping $100 million.· AND FINALLYStarship Enterprise sticker shock … Some number-crunchers at the website SlashFilm attempted to figure out just how much it would cost to build the U.S.S. Enterprise from the Star Trek world. AND THAT IS YOUR CRAP ON CELEBRITIES!Follow us @RizzShow @MoonValjeanHere @KingScottRules @LernVsRadio @IamRafeWilliams - Check out King Scott's Linktr.ee/kingscottrules + band @FreeThe2SG and Check out Moon's bands GREEK FIRE @GreekFire GOLDFINGER @GoldfingerMusic THE TEENAGE DIRTBAGS @TheTeenageDbags and Lern's band @LaneNarrows ⁠http://www.1057thepoint.com/RizzSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In Episode 99 of Staying Up, we dive into the most searched adulting questions of 2025 according to Google Trends. From 'making friends as adults' to 'is it normal to like stuffed animals?', we break down what everyone's secretly Googling and why we're all struggling with the same adulting challenges. Join us for this sleepover-style chat about adult insecurities, unexpected skills we're all trying to learn, and why it's never too late to start something new. Perfect for millennials and Gen Z navigating the confusing world of grown-up responsibilities.send us your gossip stories or ask for advice!call the PP hotline 323-577-8857 or email us at stayinguppod@gmail.comJoin our Patreon: / stayingup Join our Discord: / discord Listen: https://stayingup.lnk.to/listenFollow: Instagram: / stayinguppod Follow Cam: / cammiescott Follow Tar: / thetarynarnold Contact for business inquires only:maddy@mpactgroupla.com Hosted on Acast. See acast.com/privacy for more information.

In Episode 99 of Staying Up, we dive into the most searched adulting questions of 2025 according to Google Trends. From 'making friends as adults' to 'is it normal to like stuffed animals?', we break down what everyone's secretly Googling and why we're all struggling with the same adulting challenges. Join us for this sleepover-style chat about adult insecurities, unexpected skills we're all trying to learn, and why it's never too late to start something new. Perfect for millennials and Gen Z navigating the confusing world of grown-up responsibilities.send us your gossip stories or ask for advice!call the PP hotline 323-577-8857 or email us at stayinguppod@gmail.comJoin our Patreon: / stayingup Join our Discord: / discord Listen: https://stayingup.lnk.to/listenFollow: Instagram: / stayinguppod Follow Cam: / cammiescott Follow Tar: / thetarynarnold Contact for business inquires only:maddy@mpactgroupla.com Hosted on Acast. See acast.com/privacy for more information.

By the way, Google Trends put out a map of the "most-searched" Cinco de Mayo cocktails. The Western and Southeastern states were looking up margaritas (okay good) BUT wait for the rest of the US

Google Trends kindly reminded me that as the school year comes to an end, opportunity to sell print on demand products in related subniches are increasing! There's no shortage of ways to capitalize on these trends, and in this video I'll be sharing a few of my favorites!

Want to launch a podcast in 2025? Apply to work with us here: https://top10podcasts.com/start▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬Tired of chasing outdated trends? In this episode, Kasim Aslam and I discuss why you should ditch Google Trends and how to use social listening tools to catch content before it blows up. Join us as we explore trending content and how you can intercept these trends to create relevant, high-impact content for your audience.The key takeaway? Focus on content creation driven by real-time social insights, not just what's popular in generic data streams. By doing this, you'll find content ideas that hit before the trend becomes commoditized.If you're ready to create relevant, buzz-worthy content that actually connects with your audience, this episode is for you.In This Episode:00:00 Introduction 00:29 Why Google Trends isn't the best tool for content creation01:55 Using YouTube to find trending content02:47 Instagram's Explore page for real-time trends03:16 LinkedIn as a goldmine for business content03:51 vidIQ and 1of10.com for viral video ideas04:10 How to add value to trending content▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬

Join me as I chat with Justin Mares, Founder of Kettle and Fire, as he explains his methodical approach to validating Kettle and Fire before fully launching it in 2014-2015. He created a basic landing page with a PayPal checkout to test if people would pay $29.99 for bone broth, achieving a 30% conversion rate despite having no actual product. The conversation highlights how modern AI tools have dramatically lowered barriers to entry for entrepreneurs testing new business ideasTimestamps:• 00:00 - Intro• 01:05 - The Scale of Kettle and Fire• 01:20 - The Initial Idea and Inspiration• 02:16 - Validating Market Demand• 04:03 - Addressing Skepticism on Market Research• 06:00 - Testing Pricing and Demand• 08:48 - Bing Ads and Early Revenue• 12:22 - Leveraging AI for Business Today• 13:42 - Finding Passion-Driven Problems• 15:28 - Identifying Trends and Tools• 20:15 - ChatGPT 4o for Initial Product DesignKey Points• Justin shares how he validated and launched Kettle and Fire, now a nine-figure bone broth business• He used a minimal landing page, Fiverr logo, and Bing ads to test market demand before creating the product• The validation process focused on identifying if enough people wanted the product and if they would pay enough1) The "Day Zero" validation strategy that worked:Justin wanted bone broth for his own health but couldn't find it online. Before creating anything, he asked two critical questions:• How many people actually want this?• Will they pay enough to make it a viable business?Smart validation = less risk.2) Finding your TRUE market size:Justin didn't rely on gut feeling. He went where his potential customers hung out:• Paleo forums• CrossFit communities• Reddit threads• Mark's Daily AppleHe found FANATIC engagement around bone broth recipes, sourcing, and benefits3) The Google Trends hack Justin checked macro trends to confirm his micro observations.He wasn't looking to build a 9-figure business at 24 - just wanted to make $10K/month with his brother.Simple math: A few thousand customers spending a few hundred dollars a year = viable business.4) The $15 MVP that ACTUALLY validated demand:• $9.99 domain ([bonebroths.com](http://bonebroths.com/))• $5 logo from Fiverr• Basic landing page on UnbounceNo product. No fancy design. Just a simple page highlighting benefits that his target audience cared about:- Healing leaky gut- Convenience- Organic ingredients5) The GENIUS pricing strategy:Justin priced at $29.99 for 16oz - 6X MORE than grocery store broth!His thinking: "If people will pay this much for a product they've never tasted from a sketchy landing page, they REALLY want it."High price = strong signal of demand.6) The checkout flow was HILARIOUSLY janky:"Order Now" button → Justin's personal PayPalThat's it. That was the entire checkout.And guess what? PEOPLE STILL BOUGHT IT! After spending just $100 on Bing ads (yes, Bing!), he made nearly $500 in revenue.7) The honest follow-up that built trust:After validating demand, Justin emailed every customer:"We don't have the product yet. I can either refund you in full or give you 50% off when we ship in a few weeks."Most chose the discount, giving him runway to actually create the product.8) From validation to execution:It took 8 months to figure out production and scaling.But because he KNEW people wanted it and would pay for it, he had the confidence to push through the hard parts.9) How would he do it TODAY with AI tools?• Better landing pages using tools like Bolt.new• Sentiment analysis across Reddit/Twitter• AI-generated product designs (as shown in the podcast)10) The bigger lesson for aspiring founders:Focus on problems YOU care deeply about.The best ideas come from the frontier where you're already spending your time.11) AI is LEVELING the playing field:One person with strong conviction + AI tools can now build products that previously required entire teams.12) Want to find YOUR startup idea?Justin's advice:• Find a problem that lights you up• Circle that problem until you find interesting solutions• Validate with real customers willing to pay• Use AI to accelerate everythingLCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.coFIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/FIND JUSTIN ON SOCIALX/Twitter: https://x.com/jwmaresHis Blog: https://justinmares.com/

America is a deeply spiritual nation. Over 70% of us say that we feel spiritual in some way. But – at the same time – we're getting less religious. So for people who are spiritual-but-not-religious – what's replacing organized religion? What do they believe – and where does that show up in their day-to-day lives? In Brittany's series called Losing My Religion, It's Been a Minute is going to find out. In her final episode of the series, Brittany is investigating so-called manifestation. It's this popular belied that if you want something badly enough, it'll come to you. You might know this idea by other names, like The Law of Attraction, or The Secret. Manifestation spiked in 2020, according to Google Trends, and it's still riding that wave online. Brittany calls on with Tara Isabella Burton, an author and journalist, and New York Magazine's Rebecca Jennings to get to the bottom of this trend: the appeal of manifestation, its symbiotic relationship with the internet, and why it might make us less aware of our humanity.Want to get to know Brittany? Follow her at @bmluse on socials.Support public media and receive ad-free listening & bonus content. Join NPR+ today.Learn more about sponsor message choices: podcastchoices.com/adchoicesNPR Privacy Policy

Our European Sustainability Strategists Rachel Fletcher and Arushi Agarwal discuss how fermentation presents a new opportunity to tap into the alternative proteins market, offering a solution to mounting food supply challenges.Read more insights from Morgan Stanley. ----- Transcript -----Rachel Fletcher: Welcome to Thoughts on the Market. I'm Rachel Fletcher Morgan Stanley's, Head of EMEA Sustainability Research.Arushi Agarwal: And I'm Arushi Agarwal European Sustainability Strategist, based in London.Rachel Fletcher: From kombucha to kimchi, probiotic rich fermented foods have long been staples at health-focused grocers. On the show today, a deeper dive into the future of fermentation technology. Does it hold the key to meeting the world's growing nutrition needs as people live longer, healthier lives?It's Wednesday, 26th of March, at 3 pm in London.Many of you listening may remember hearing about longevity. It's one of our four long-term secular themes that we're following closely at Morgan Stanley; and this year we are looking even more closely at a sub-theme – affordable, healthy nutrition. Arushi, in your recent report, you highlight that traditional agriculture is facing many significant challenges. What are they and how urgent is this situation?Arushi Agarwal: There are four key environmental and social issues that we highlight in the note. Now, the first two, which are related to emissions intensity and resource consumption are quite well known. So traditional agriculture is responsible for almost a third of global greenhouse gas emissions, and it also uses more than 50 percent of the world's land and freshwater resources. What we believe are issues that are less focused on – are related to current agricultural practices and climate change that could affect our ability to serve the rising demand for nutrition.We highlight some studies in the note. One of them states that the produce that we have today has on average 40 percent less nutrition than it did over 80 years ago; and this is due to elevated use of chemicals and decline in soil fertility. Another study that we refer to estimates that average yields could decline by 30 to 50 percent before the end of the century, and this is even in the slowest of the warming scenarios.Rachel Fletcher: I think everyone would agree that there are four very serious issues. Are there potential solutions to these challenges?Arushi Agarwal: Yes, so when we've written about the future of food previously, we've identified alternative proteins, precision agriculture, and seeds technology as possible solutions for improving food security and reducing emissions.If I focus on alternative proteins, this category has so far been dominated by plant-based food, which has seen a moderation in growth due to challenges related to taste and price. However, we still see significant need for alternative proteins, and synthetic biology-led fermentation is a new way to tap into this market.In simple terms, this technology involves growing large amounts of microorganisms in tanks, which can then be harvested and used as a source of protein or other nutrients. We believe this technology can support healthy longevity, provide access to reliable and affordable food, and also fill many of the nutritional gaps that are related to plant-based food.Rachel Fletcher: So how big is the fermentation market and why are we focusing on it right now?Arushi Agarwal: So, we estimate a base case of $30 billion by 2030. This represents a 5,000-kiloton market for fermented proteins. We think the market will develop in two phases. Phase one from 2025 to 2027 will be focused on whey protein and animal nutrition. We are already seeing a few players sell products at competitive prices in these markets. Moving on to phase two from 2028 to 2030, we expect the market will expand to the egg, meat and daily replacement industry.There are a few reasons we think investors should start paying attention now. 2024 was a pivotal year in validating the technology's proof of concept. A lot of companies moved from labs to pilot state. They achieved regulatory approvals to sell their products in markets like U.S. and Singapore, and they also conducted extensive market testing. As this technology scales, we believe the next three years will be critical for commercialization.Rachel Fletcher: So, there's potentially significant growth there, but what's the capital investment needed for this scaling effort?Arushi Agarwal: A lot of CapEx will be required. Scaling of this technology will require large initial CapEx, predominantly in setting up bioreactors or fermentation tanks. Achieving our 2030 base case stamp will require 200 million liters in bioreactor capacity. This equals to an initial investment opportunity of a hundred billion dollars. But once these facilities are all set up, ongoing expenses will focus on input costs for carbon, oxygen, water, nitrogen, and electricity. PWC estimates that 40 to 60 percent of the ongoing costs with this process are associated with electricity, which makes it a key consideration for future commercial investments.Rachel Fletcher: Now we've talked a lot about the potential opportunity and the potential total addressable market, but what about consumer preferences? Do you think they'll be easy to shift?Arushi Agarwal: So, we are already seeing evidence of shifting consumer trends, which we think can be supportive of demand for fermented proteins. An analysis of Google Trends, data shows that since 2019, interest in terms like high protein diet and gut health has increased the most. Some of the products we looked at within the fermentation space not only contain fiber as expected, but they also offer a high degree of protein concentration, a lot of times ranging from 60 to 90 percent.Additionally, food manufacturers are focusing on new format foods that provide more than one use case. For example, free from all types of allergens. Fermentation technology utilizes a very diverse range of microbial species and can provide solutions related to non-allergenic foods.Rachel Fletcher: We've covered a lot today, but I do want to ask a final question around policy support. What's the government's role in developing the alternative proteins market, and what's your outlook around policy in Europe, the U.S., and other key regions, for example?Arushi Agarwal: This is an important question. Growth of fermentation technology hinges on adequate policy support; not just to enable the technology, but also to drive demand for its products. So, in the note, we highlight various instances of ongoing policy support from across the globe. For example, regulatory approvals in the U.S., a cellular agriculture package in Netherlands, plant-based food fund in Denmark, Singapore's 30 by 30 strategy.We believe these will all be critical in boosting the supply side of fermented products. We also mentioned Denmark's upcoming legislation on carbon tax related to agriculture emissions. We believe this could provide an indirect catalyst for demand for fermented goods. Now, whilst these initiatives support the direction of travel for this technology, it's important to acknowledge that more policy support will be needed to create a level playing field versus traditional agriculture, which as we know currently benefits from various subsidies.Rachel Fletcher: Arushi, this has been really interesting. Thanks so much for taking the time to talk.Arushi Agarwal: Thank you, Rachel. It was great speaking with you,Rachel Fletcher: And thanks for listening. If you enjoy Thoughts on the Market, please leave us a review wherever you listen and share the podcast with a friend or colleague today.

Send us a textStaying ahead in healthcare content marketing means keeping up with ever-changing healthcare trends and AI advancements. In this episode, we explore the evolving landscape of digital content and what it takes to stay visible online while maintaining a strong, empathetic voice in healthcare writing.How to Write About Emerging Trends in HealthcareToday on the Savvy Scribe PodcastThe impact of AI on SEO and how it affects content rankingWhy interlinking and strategic partnerships still matterHow to leverage Answer the Public, Google Trends, and other SEO toolsThe role of empathy in healthcare content and patient storytellingBest practices for using AI without losing your unique voiceTips for structuring content to align with emerging healthcare trendsHow Venus and her team build AI-driven content strategies while preserving brand identityAbout Venus BradyVenus Brady has spent the bulk of her career in healthcare marketing communications, crafting compelling, purpose-driven content that bridges knowledge gaps, empowers individuals to navigate complex systems, and inspires action toward better health and well-being. Join us as we dive into the latest healthcare trends and discover actionable strategies to optimize your content while keeping it meaningful and impactful.Welcome to the Savvy Scribe Podcast, I'm so glad you're here! Before we start the show, if you're interested, we have a free Facebook group called "Savvy Nurse Writer Community"I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNESAnd if you love it, can I ask for a

“Recession” recently peaked on Google Trends — a sure sign Americans are sweating the possibility of an economic downturn. But what do the numbers say? Well, the hard data so far reflects a pretty strong economy. But the soft, economic-vibes data, is … less optimistic. Plus: Government credits help Tesla and other EV-makers stay afloat, liquefied natural gas exports are slated to double in five years and advocates help young people who’ve aged out of foster care find resources.

“Recession” recently peaked on Google Trends — a sure sign Americans are sweating the possibility of an economic downturn. But what do the numbers say? Well, the hard data so far reflects a pretty strong economy. But the soft, economic-vibes data, is … less optimistic. Plus: Government credits help Tesla and other EV-makers stay afloat, liquefied natural gas exports are slated to double in five years and advocates help young people who’ve aged out of foster care find resources.

From Vogue to Women's Health to Google Trends, we've uncovered the biggest workout, wellness, and fitness fashion trends taking over Spring 2025. Whether it's the hottest new workouts or the must-have gym fits, we're breaking down everything you need to know to stay ahead of the curve KOC: Keltie's Instagram: / keltieoconor Keltie's YouTube Channels: Main Channel: / keltieoconnor  Keltie's TikTok: keltieoconner SAV: Sav's Instagram: / savwright Sav's YouTube Channel: / savannahwrightvideos Sav's TikTok: / savwright

Episode 47: How can AI agents automate your daily tasks in just 60 seconds? Matt Wolfe (https://x.com/mreflow) and Nathan Lands (https://x.com/NathanLands) are joined by tech innovator Dmitry Shapiro (https://x.com/dmitry), CEO of MindStudio, a tool designed to make building AI agents seamless and accessible. In this episode, Dmitry delves into the world of AI agents, explaining their potential and showcasing Mind Studio's capabilities. He demonstrates live how to create and customize AI agents, offering insights into automation that can revolutionize everyday tasks. Whether it's analyzing trends, monitoring competitor changes, or automating news consumption, Mind Studio provides AI superpowers at your fingertips. Check out The Next Wave YouTube Channel if you want to see Matt and Nathan on screen: https://lnk.to/thenextwavepd — Show Notes: (00:00) Building the Social Graph (03:29) Tech Entrepreneur's Journey and Ventures (06:48) Navigating AI Autonomy Limits (12:22) Automated Entity Analysis Tool (15:26) Automated Workflow Trigger Methods (18:48) Automated Research and Reporting Workflow (20:40) Profile Analyzer Simplifies Twitter Insights (25:30) Building a TLDR Agent (29:11) YouTube Tutorial and Script Editing (30:59) Optimizing AI Integration with Control (35:57) Open AI App Store Expansion (37:59) AI Integration Success with MindStudio (41:53) MindStudio App Integration Update (43:26) Subscribe for More Cool Conversations — Mentions: Dmitry Shapiro: https://www.linkedin.com/in/dmitry-shapiro-a2b1/ MindStudio: https://www.mindstudio.ai/ DeepSeek: https://www.deepseek.com/ Google Trends: https://trends.google.com/trends/ Get the guide to build your own Custom GPT: https://clickhubspot.com/tnw — Check Out Matt's Stuff: • Future Tools - https://futuretools.beehiiv.com/ • Blog - https://www.mattwolfe.com/ • YouTube- https://www.youtube.com/@mreflow — Check Out Nathan's Stuff: Newsletter: https://news.lore.com/ Blog - https://lore.com/ The Next Wave is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Darren Clarke // Editing by Ezra Bakker Trupiano

Today on This Week in Startups: Lon Harris is back, and we're diving into all things Super Bowl—especially the tech takeover in this year's commercials. We break down the biggest ad moments, from Squarespace to Uber Eats, Instacart, and even Harrison Ford's Jeep spot. Plus, we dig into Google Trends after the ChatGPT ad, the unexpected appeal ofThe Banshees of Inisherin, and Matthew McConaughey's latest move with Salesforce. That's not all—France is making bold AI moves, OpenAI is getting into chip development, and we've got aFounder Fridays competition coming up!*Timestamps:(0:00) Jason, Alex and Lon “kick off” the show!(5:09) Breakout Super Bowl commercials(9:23) Rocket's Super Bowl ad and its impact(10:21)Lemon.io. Get 15% off your first 4 weeks of developer time athttps://Lemon.io/twist(13:00) High-risk hobbies of the rich and famous(15:23) We all loved the new Squarespace ad and its effectiveness(19:07) The appeal of "The Banshees of Inisherin" and ChatGPT Super Bowl ad(20:17) OpenPhone. Get 20% off your first six months athttps://www.openphone.com/twist(21:34) Google Trends analysis of ChatGPT ad impact(22:19) A look at Kendrick Lamar's Super Bowll half-time show and his popularity(24:15) Rating the ChatGPT Super Bowl ad(31:01) Coda. Empower your startup with Coda's Team plan for free—get 6 months athttps://www.Coda.io/twist(32:42) Uber Eats and Instacart Super Bowl ads & Harrison Ford's Jeep commercial(39:49) Matthew McConaughey's role with Salesforce and A-list actors in 2025(44:14) France's AI investment and strategy(47:10) AI in customer service and SaaS pricing(52:34) IT unemployment and AI's impact on tech support(56:45) Upcoming earnings reports from key tech companies(1:02:12) OpenAI's custom chip development with TSMC(1:02:35) Founder Fridays: A new initiative for founders and competition format*Subscribe to the TWiST500 newsletter:https://ticker.thisweekinstartups.comCheck out the TWIST500:https://www.twist500.comSubscribe to This Week in Startups on Apple:https://rb.gy/v19fcpJoin Founder Fridays here:https://www.founderfridays.tech/*Follow Alex:X:https://x.com/alexLinkedIn:⁠https://www.linkedin.com/in/alexwilhelm*Follow Lon:X:https://x.com/LonsLinkedIn:https://www.linkedin.com/in/lonharris/*Follow Jason:X:https://twitter.com/JasonLinkedIn:https://www.linkedin.com/in/jasoncalacanis*Thank you to our partners:(10:21)Lemon.io. Get 15% off your first 4 weeks of developer time athttps://Lemon.io/twist(20:17) OpenPhone. Get 20% off your first six months athttps://www.openphone.com/twist(30:31)Coda. Empower your startup with Coda's Team plan for free—get 6 months athttps://www.Coda.io/twist*Great TWIST interviews:Will Guidara,Eoghan McCabe,Steve Huffman,Brian Chesky,Bob Moesta,Aaron Levie,Sophia Amoruso,Reid Hoffman,Frank Slootman,Billy McFarland*Check out Jason's suite of newsletters:https://substack.com/@calacanis*Follow TWiST:Twitter:https://twitter.com/TWiStartupsYouTube:https://www.youtube.com/thisweekinInstagram:https://www.instagram.com/thisweekinstartupsTikTok:https://www.tiktok.com/@thisweekinstartupsSubstack:https://twistartups.substack.com*Subscribe to the Founder University Podcast:https://www.youtube.com/@founderuniversity1916

Send Everyday AI and Jordan a text messageDid Google dethrone OpenAI in December? Could Claude finally catch up? Or will ChatGPT reign supreme in the LLM race of 2025? We break down the LLM landscape in 2025. Newsletter: Sign up for our free daily newsletterMore on this Episode: Episode PageJoin the discussion: Ask Jordan questions on AIUpcoming Episodes: Check out the upcoming Everyday AI Livestream lineupWebsite: YourEverydayAI.comEmail The Show: info@youreverydayai.comConnect with Jordan on LinkedInTopics Covered in This Episode:1. OpenAI's Dominance in LLM Space2. Shift Towards Smaller Language Models3. LLMs and Internet Connectivity4. OpenAI's Focus and Competition5. Popularity of Different AI Systems6. LLM Predictions and OutcomesTimestamps:00:00 Discussing future competition in AI development.02:20 Daily AI news08:49 Importance of large language models in daily life.10:31 Who will win AI race: OpenAI, Google, others?16:30 Focus will shift to business value in 2025.17:20 New AI models surpass human intelligence benchmarks.23:13 Chat GPT search frequently stuck in loop.26:06 OpenAI loses money, key staff, needs resources.27:51 Listen to WorkLab podcast for AI insights.30:54 ChatGPT dominates due to user interest.34:46 Google hid AI tech, affecting market value.38:03 ChatGPT's interface outpaces stagnant competitors' features.42:49 Locally run massive models, GPT advancements impressive.45:09 OpenAI excels in small language models locally.48:33 Google's groundbreaking December 2024 in AI technology.Keywords:OpenAI, ChatGPT, Google Trends, AI systems, Gemini, Perplexity, Claude, large language models, front-end dominance, internet connectivity, ChatGPT search, financial challenges, competition, AI strengths, user data, Microsoft WorkLab Podcast, model parameters, Meta, GPT-4, NVIDIA, small language models, Edge AI, AI race, Everyday AI podcast, Microsoft investment in India, Google DeepMind, NVIDIA RTX 50 series GPU, artificial intelligence, AI knowledge, reasoning models. Learn how work is changing on WorkLab, available wherever you get your podcasts.

Of all the events, people, memes, and more of 2024 - what most captured the interest of humans like you and me? Join Alex Johns in guessing the Top 10 Most-Googled Searches of 2024, based on worldwide data from Google Trends. PLUS... what made each search so popular in 2024, the most Googled people of the year, Alex's new baby, celebrity gossip, protest via shitting, and MUCH more! WATCH THE FULL VIDEO VERSION OF THIS EPISODE: https://youtu.be/xiZ3glEtF3g ------------------------------------------- Get a weekly curation of the internet's best top ten lists right in your inbox with The Top Ten Tribune! Sign up at https://www.thetoptentribune.com ------------------------------------------- Find more Alex Johns episodes at https://www.10ishpod.com/episode-guide/ ------------------------------------------- 10ISH POD+: https://www.10ishpod.com/plus NEWSLETTER: https://www.10ishpod.com/newsletter MERCH: https://www.10ishpod.com/merch TIKTOK: https://www.tiktok.com/@10ishpod X (Twitter): https://www.x.com/10ishpod INSTAGRAM: https://www.instagram.com/10ishpod ------------------------------------------- Ad Music (Top Ten Tribune): "Cloud Dancer" by Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/  Learn more about your ad choices. Visit megaphone.fm/adchoices