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**The One About Spirit Airlines and Why Service Beats Price**In this episode, we dive deep into the shocking demise of Spirit Airlines and explore the crucial lesson that service is far more important than price. As we unravel the reasons behind their abrupt closure, we challenge you to rethink your business strategy and understand how prioritizing customer experience can lead to lasting success. ### Episode SummaryOn May 2, 2026, Spirit Airlines ceased operations, leaving a void in the airline industry and a cautionary tale for businesses everywhere. Vance Morris, a former senior leader at Walt Disney World, shares insights from his experience, contrasting Spirit's low-cost model with the importance of exceptional service. Discover how a lack of customer loyalty and an ineffective service standard led to Spirit Airlines' downfall, and learn how you can build a business that thrives even in challenging times.---### What You'll Learn in This Episode:- The true reasons behind Spirit Airlines' bankruptcy and its business model failures.- How customer service impacts loyalty and retention in any industry.- The difference between competing on price versus providing value through service.- Strategies to create a service standard that sustains your business through market fluctuations.- Real-life examples from Disney, Ritz Carlton, and more on building exceptional customer experiences.- The concept of identifying your true clients based on value, not price.- How to avoid the pitfalls of a price-driven business strategy.---### Timestamps:- [00:00] Introduction to Spirit Airlines' closure- [00:35] The irony of Spirit's service model- [01:07] External factors vs. internal failures- [02:35] The importance of a service standard- [04:01] Real clients vs. price-driven customers- [04:53] How to build a lasting business model- [05:30] Conclusion and call to action---### Frequently Asked Questions:**Q1: What happened to Spirit Airlines?** A1: Spirit Airlines ceased operations on May 2, 2026, due to a combination of financial mismanagement and an ineffective service model.**Q2: Why is customer service important for business?** A2: Customer service fosters loyalty and retention, ensuring that clients choose your brand for the experience rather than just price.**Q3: How can I implement a service standard in my business?** A3: Begin by defining your service manifesto and ensuring all aspects of your business align with creating a positive customer experience.**Q4: What are the risks of competing solely on price?** A4: Competing on price can lead to losing customers when cheaper options arise, as it doesn't build loyalty or a strong brand relationship.**Q5: How can I identify my true clients?** A5: Reflect on which clients would remain loyal even if you raised your prices. These clients prioritize your service over cost.---### Related Topics:- Customer Experience Strategies- Business Model Innovation- Brand Loyalty and Retention- Service Excellence in Hospitality- Strategies for Sustainable Business Growth---**Call to Action:** If you want to learn more about building a service standard that actually sticks, grab my book, "Systematic Magic," at https://deliverservicenow.com/free-book. Transform your business strategy today and avoid the pitfalls of cheapness!---#SpiritAirlines #CustomerService #BusinessStrategy #Loyalty #ServiceExcellence #VanceMorris #SystematicMagic
#324 In this episode, Vance Morris, a Disney-trained customer experience and direct response marketing expert, shares actionable strategies to grow your business through effective marketing, customer retention, and creating memorable experiences. Whether you're in health, fitness, or service-based industries, learn how to differentiate yourself and build a loyal client base. Key Topics Covered: The difference between direct response marketing and brand awareness tactics How to position your business as the only provider in your niche The importance of customer loyalty and retention in long-term growth Effective use of print newsletters, postcards, and email marketing for engagement How Disney's approach to customer experience can be adapted for small businesses Leveraging referrals and emotional connections to attract new clients Common marketing mistakes to avoid and lessons learned Personal insights: Books, leadership, and unique business trips to Disney Resources: 52 Ways to Wow Your Customer Without Breaking the Bank The Ultimate Sales Letter by Dan Kennedy Connect with Vance Morris: LinkedIn Website
S6:E49 Yes, you can charge premium pricing - but only if your customers feel the difference. In this episode, Dr. LL sits down with Vance Morris, founder of Deliver Service Now and former Disney leader, to explore how businesses can design experiences that justify higher prices and build stronger trust. If people don't trust you, they hesitate. If they don't remember you, they don't refer you. If they can't explain why you're different, your value gets misread. Vance breaks down how Disney-inspired systems, origin stories, waiting-period engagement, and small customer journey details can turn ordinary services into memorable experiences. Core Problems Premium pricing without premium cues Customer journey friction Weak differentiation in commoditized markets Business owners undervaluing their own service Lack of systems for consistent customer experience Practical Takeaways Build "tellable" moments into your customer journey Use experience design to create perceived value Communicate price increases clearly and strategically Map the journey from the customer's point of view Systemize the experience so service quality is repeatable Who This Episode Is For Entrepreneurs, service providers, operators, and founders trying to escape commodity pricing. Invisible brands don't make money. But misunderstood value gets underpriced. STEERus helps businesses clarify their signal so customers understand why they are worth choosing. Subscribe, share, and follow Small Business Stories for grounded conversations on entrepreneurship, visibility, trust, and growth. ✅ Subscribe for weekly conversations on entrepreneurship
S6:E49 Yes, you can charge premium pricing - but only if your customers feel the difference. In this episode, Dr. LL sits down with Vance Morris, founder of Deliver Service Now and former Disney leader, to explore how businesses can design experiences that justify higher prices and build stronger trust. If people don't trust you, they hesitate. If they don't remember you, they don't refer you. If they can't explain why you're different, your value gets misread. Vance breaks down how Disney-inspired systems, origin stories, waiting-period engagement, and small customer journey details can turn ordinary services into memorable experiences. Core Problems Premium pricing without premium cues Customer journey friction Weak differentiation in commoditized markets Business owners undervaluing their own service Lack of systems for consistent customer experience Practical Takeaways Build "tellable" moments into your customer journey Use experience design to create perceived value Communicate price increases clearly and strategically Map the journey from the customer's point of view Systemize the experience so service quality is repeatable Who This Episode Is For Entrepreneurs, service providers, operators, and founders trying to escape commodity pricing. Invisible brands don't make money. But misunderstood value gets underpriced. STEERus helps businesses clarify their signal so customers understand why they are worth choosing. Subscribe, share, and follow Small Business Stories for grounded conversations on entrepreneurship, visibility, trust, and growth. ✅ Subscribe for weekly conversations on entrepreneurship
A lot of speakers think their job starts when they walk on stage. But what if a huge chunk of your impact, and your future bookings, are being created long before that moment… and long after it ends? In this episode of The Speaking Club, I'm joined by former Disney leader and customer experience expert Vance Morris to explore what happens when speakers start thinking differently about customer experience. Because as a speaker, you have more "customers" than you think. They're: * The event organiser * The person booking you * The AV team * The audience members talking about you afterwards * And every person interacting with your brand before, during, and after the stage And every one of those touchpoints shapes whether you get remembered, referred, or rebooked. In this conversation, Vance shares what speakers can learn from Disney about creating memorable experiences, building loyalty, and turning one speaking gig into multiple opportunities. We explore how the experience starts before you arrive, continues through your delivery, and extends long after the applause. Because a great talk matters. But the experience around it? That's often what fills the pipeline. What you'll discover: • The unexpected lesson from Vance's journey — from Disney to bankruptcy — that still shapes how he runs his business today • What most speakers get wrong about customer experience (and what Disney does differently) • Where speakers are quietly "bleeding profit" — and why they don't even see it • How to turn one speaking gig into multiple opportunities (without chasing the next booking) • The things speakers do that they think build loyalty… but actually push clients away • How to create a "Disney-level" experience that people remember — without it feeling forced or gimmicky • Why combining direct-response marketing with customer experience changes everything • What actually moved the needle in building Vance's speaking business — and what turned out to be a waste of time Enjoy! If you'd like to watch the video of the episode, you can do that here>> Guest Information: Website: https://vancemorris.com LinkedIn: https://www.linkedin.com/in/vancemorris/ Books & Resources*: Think and Grow Rich by Napoleon Hill The Ultimate Marketing System by Dan Kennedy 52 Ways to Wow Your Customer Speaking Resources: Grab Your From Blank Page to Stage Guide and Nail the Topic for a Client Winning Talk: https://saraharcher.co.uk/newguide-tsc Want to get better at finding and sharing your stories then check out our FREE Five Day Snackable Story Challenge: https://www.saraharcher.co.uk/challenge To share your thoughts: · leave a comment below. · Share this show on Facebook or LinkedIn. To help the show out: · Leave an honest review at https://www.ratethispodcast.com/tsc Your ratings and reviews really help get the word out and I read each one. *(please note if you use my link I get a small commission, but this does not affect your payment)
In this episode of the Entrepreneurs at Scale podcast, Neale Lewis is joined by former Disney leader and customer experience strategist Vance Morris to unpack what it really means to “Disney-fy” your business. Drawing on a decade inside Disney (including helping design the iconic Chef Mickey's experience) and his own portfolio of successful home-service businesses, Vance shows how even the smallest company can create world‑class experiences that drive retention, referrals and genuine raving fans.You'll discover why customer experience is fundamentally emotional, how to turn mundane touchpoints into memorable moments, and why focusing on systems, mission and service standards is the fastest route to both freedom for the owner and consistency for the customer. Vance also breaks down the hard numbers on retention vs acquisition, shares vivid examples of service recovery that turn mistakes into five-star reviews, and explains why in an AI-driven world, having a real human answer the phone may be your biggest competitive advantage.Key Takeways Disney-fying Small Business – Former Disney leader Vance Morris shares how simple “what–how–why” systems from Disney can transform small business service into memorable experiences that drive loyalty and referrals. Example from Chef Mickey's: What: Greet guests at the hostess stand. How: Warm, scripted welcome and expectation-setting (Mickey is about to meet them). Why: Make guests feel welcome, special and excited that Mickey is there “just for them.” These simple systems make it possible for young, inexperienced staff to deliver a world‑class, consistent experience. Experience = Emotion – Customer experience is fundamentally emotional. Vance shows how to build emotional connection (not just satisfaction) so customers feel, “Thank God I finally found you.” Retention Over Acquisition – Vance breaks down the economics: it costs him $136 to acquire a new customer vs $23/year to keep one, and why aiming for Disney's 80% repeat / 20% new mix is a powerful benchmark. Turning Mundane into Magic – Practical examples of “Disney-fying” the ordinary: welcome rituals, small gifts, and thoughtful service recovery (like showing up late with flowers) that turn problems into five-star reviews. Humans First, AI Second – Vance explains why humans answering the phone will become a competitive advantage in an AI-driven world—and where AI should support, not replace, the customer experience. Recommended Resources from the Episode Unreasonable Hospitality – Will GuidaraHow to turn ordinary service into unforgettable hospitality. The Business Owner's Emergency Survival Guide for the AI Revolution – Dan KennedyHow to leverage AI in your marketing and operations without letting it run (or ruin) your business. Paddi Lund – Happiness-Centred Business & “Critical Non-Essentials”The power of small, thoughtful touches that are “non-essential” operationally but critical to delight. Vance's free resource: “52 Ways to Wow Your Customer Without Breaking the Bank”One practical idea per week for a year: Wow52Ways.com
What if your dealership isn't losing deals because of price… but because of the experience? "Disney's mission is simple: to make people happy." — Vance Morris In this episode of the Millionaire Car Salesman Podcast, Sean V. Bradley sits down with former Disney leader Vance Morris to explore a concept most dealerships overlook: how customer experience can become your biggest competitive advantage! Dealerships often focus on inventory, pricing, and traffic… but the real differentiator may lie in something far less talked about. Vance brings a completely different perspective, shaped by years of building world-class experiences in environments where every detail matters and every interaction is intentional! "Price is only relevant with the absence of value." — Sean V. Bradley This conversation challenges how dealerships think about the customer journey, from the very first interaction to long after the sale is complete. It highlights why average experiences produce average results… and why the stores that stand out are the ones that create something customers actually remember. "Your best customer is a referred customer. It's almost a guaranteed close." — Vance Morris Learn why most dealership experiences feel the same to customers and how small moments can create a massive impact! If you're a dealer principal, general manager, sales manager, or automotive professional looking to elevate your dealership beyond price and competition, this episode will challenge your perspective on what truly drives success. Because in today's market… customers don't just remember what they bought… they remember how you made them feel! Key Takeaways: ✅ Anticipatory Service: Car dealerships should adopt anticipatory service, like Disney, by anticipating customers' needs before they express them. ✅ Customer Satisfaction Focus: Processes should prioritize making customers happy as a mission, not merely completing sales tasks. ✅ Wow Packages: Implement post-sale wow packages that enhance the ownership experience, encouraging customer retention and referrals. ✅ Human Interaction: Whenever possible, replace automated phone systems with live operators to improve customer engagement. ✅ Referral Incentives: Utilize referral cards in wow packages to attract new customers and strengthen community ties. About Vance Morris Vance is a former Birth Control Factory Security Guard and turned that into a wild journey from Disney leader to bankrupt out-of-work executive to carpet cleaner to successful entrepreneur. Today, he's the guy businesses call when they're bleeding profit and can't figure out why. He delivers real-world systems that stop customers from quietly disappearing and stop money from leaking out the back door. He's the only expert on the planet, who blends direct-response marketing with engineered customer loyalty and retention. Creating Exceptional Customer Experiences: Lessons from Disney to Dealerships Key Takeaways Adopt Anticipatory Service: Deliver superior customer service by anticipating client needs before they even ask. Create Memorable Experiences: Businesses should turn routine interactions into memorable experiences, making every customer interaction remarkable. Implement Systems: Establish systems and processes to free up employee brain power for engaging, personalized customer experiences. Discovering the Power of Anticipatory Service In the competitive world of automobile sales, providing anticipatory service can set a dealership apart from the rest. Vance Morris, drawing upon his extensive decade-long experience with Disney, emphasizes that Disney's strength lies in its ability to foresee customer needs before requests are made. As Morris illustrates, Disney's approach to anticipatory service transforms mundane customer service into extraordinary experiences: "On a hot day, Disney employees might offer water before it's requested, making it an anticipatory service rather than just satisfactory." Application in Dealerships Dealerships can take a page from Disney's book by proactively addressing potential car buyer needs. For example, implementing a system where salesperson greets visitors with detailed guidance on where to explore specific car models, just as Disney employees guide patrons throughout the park, enhances the initial customer interaction. Such preemptive assistance makes the car buying experience smoother and more enjoyable. Through anticipatory service, dealerships not only meet but exceed customer expectations, transforming them into raving fans and lifelong customers. This approach, as Morris asserts, significantly reduces friction in the buying process, enhancing overall customer satisfaction. Crafting Memorable Customer Experiences Creating memorable experiences isn't just Disney's forte; it's a principle applicable across all industries, including car dealerships. Morris shares this fundamental principle, explaining its transformative impact on customer loyalty and long-term retention: "Disney has figured out how to create an experience out of all the boring and mundane things." Strategies for Dealerships To replicate this strategy, dealerships should focus on delivering a memorable experience from the moment the customer walks in. This could involve greeting customers with a curated welcome package, including branded merchandise and personalized gifts. The idea is to evoke positive emotions, leaving a lasting impression that encourages customers to return. Similarly, just as Disney pays attention to detail, dealerships can ensure that the car-buying process is smooth and engaging by incorporating small but significant gestures. For instance, asking customers about their favorite music during appointment confirmations and having their preferred station playing during the test drive can make an immense difference. Dealers are encouraged to transform ordinary transactions into unique experiences, fostering a strong emotional connection with their customers that keeps them coming back. Building Systems for Consistent Excellence Systems and processes are the backbone of a consistently superior customer service. Vance Morris emphasizes the importance of streamlined operations, a principle he mastered at Disney, to ensure consistent service delivery: "Disney runs on systems and processes… it frees up brain space to do all the nice things." Implementing Robust Processes Just as Disney utilizes comprehensive systems and processes, dealerships are advised to develop and implement detailed operational guidelines ensuring each customer interaction is seamless. For instance, integrating a robust CRM system allows for detailed tracking of customer interactions, valuable for personalized follow-ups and service consistency. Furthermore, employing systematic approaches in areas like staff training can ensure every interaction is executed with precision, maintaining high service standards. This not only enhances customer satisfaction but also fosters an efficient working environment conducive to continued business success. Recapturing the essence of the conversation between Sean V. Bradley and Vance Morris, the central narrative revolves around crafting exceptional interactions through anticipatory service, memorable experiences, and systematic operations. With a legacy rooted in Disney's pioneering customer service strategies, businesses, especially car dealerships, stand to gain significantly by integrating these principles. Transforming typical customer service interactions into extraordinary experiences creates loyal customers willing to share their positive encounters, establishing a potent competitive advantage in the marketplace. Resources + Our Proud Sponsors: ➼ The Millionaire Car Salesman Facebook Group: Join the #1 Automotive Sales Mastermind Facebook Group with over 29,000 automotive professionals worldwide. The Millionaire Car Salesman Facebook Group is the go-to community for car salespeople, BDC agents, sales managers, general managers, and dealer principals looking to increase performance, income, and leadership skills. Inside the group, members collaborate daily on automotive sales strategies, lead handling, phone scripts, closing techniques, CRM best practices, dealership leadership, and accountability systems. Learn directly from top automotive trainers, industry mentors, and high-performing sales leaders who are actively winning in today's market. If you're serious about growing your automotive career, increasing car sales, and building long-term success, join The Millionaire Car Salesman Facebook Group today! ➼ Dealer Synergy: Dealer Synergy is the automotive industry's #1 Sales Training, Consulting, and Accountability Firm, with over 20 years of proven dealership success nationwide. We specialize in helping car dealerships increase sales, improve processes, and build high-performing Sales, Internet, and BDC departments from the ground up. Our expertise includes automotive phone scripts, rebuttals, CRM action plans, lead handling strategies, BDC workflows, Internet sales processes, management training, and accountability systems. Dealer Synergy partners directly with dealership leadership to align people, process, and technology, ensuring consistent results and scalable growth. From independent dealers to large dealer groups and OEM partnerships, Dealer Synergy delivers measurable performance improvements, stronger teams, and sustainable profitability. ➼ Bradley On Demand: Bradley On Demand is the automotive industry's most advanced interactive training, tracking, testing, and certification platform for car dealerships — built to develop top-performing teams across Sales, Internet Sales, BDC, CRM, Phone Skills, Leadership, and Management. In addition to LIVE virtual automotive training classes and a library of 9,000+ on-demand dealership training modules, Bradley On Demand now includes AI Phone Roleplaying and Coaching to help salespeople and BDC agents practice real dealership conversations before they ever get on the phone with customers. This AI-powered roleplay technology strengthens phone scripts, objection handling, appointment setting, lead follow-up, and closing skills, while providing measurable coaching feedback for continuous improvement. Bradley On Demand empowers dealerships to train faster, coach smarter, improve call performance, increase closing ratios, and sell more cars more profitably — all through structured, trackable, modern automotive training.
Run Your Business in 2 Hours a Week with Vance Morris Find Rocky Lalvani @ www.ProfitComesFirst.com or email him at rocky@profitcomesfirst.com Make more, work less video: https://youtu.be/ Your revenue is growing but you are working more hours than ever and your profit has not caught up. You are the bottleneck, the answer person, the one who touches everything. What if the problem is not your team or your market but the fact that you have no system running your business? Vance Morris spent over 10 years as a Disney leader in Orlando. Then he started a carpet cleaning company, added an oriental rug washing facility and a mold remediation business, and built all three to the point where he manages them in 90 minutes a week. His secret is not a hack or a shortcut. It is the same three-word operating framework Disney uses to get minimum wage employees to deliver extraordinary experiences: What to do, How to do it, and Why we do it that way. In this episode Rocky and Vance break down exactly how to install that system in a small business, build a referral engine that eliminates cold outreach, and keep customers coming back without constantly selling to them. In This Episode: The three-word Disney system you can install in your business this week How Vance runs three companies in 90 minutes a week with one general manager The "candy bowl" referral partner strategy that built 70 plus consistent referral sources Why Chick-fil-A does over $8M per unit while closing one day a week and what that means for your hiring How to use a print newsletter to retain customers without ever feeling salesy The accountability framework Vance uses in weekly meetings and when to fire fast Why trading $10/hour work for $100/hour work is the fastest path to freedom Key Takeaways: Systems give you freedom. Record yourself doing a task on your phone, upload the transcript to AI, and have it create a What/How/Why SOP you can hand to your team immediately. Referral partners beat cold leads every time. Provide value for five to six weeks before you ask for anything. One to two referrals per month from 70 partners is a pipeline that runs itself. Your newsletter should entertain, not educate. Stupid criminal stories, family photos, and puzzles keep customers connected. The selling happens separately on a postcard. If an employee misses targets two weeks in a row without a strong reason, move on. You cannot afford people who do not follow the system. Pick one idea from this episode and implement it today. Information without implementation moves nothing. The Big Takeaway: The business owners who break free are not the ones working the longest hours or chasing the most revenue. They are the ones who build systems simple enough for anyone to follow, hire people who fit their culture, and then get out of the way. Vance Morris manages three businesses in 90 minutes a week not because the businesses are small or simple but because the systems running them are. If Disney can get a minimum wage employee to deliver a world-class experience using three words, you can get your team to run your operation without you being involved in every decision. The system is the freedom. Without it, you are just buying yourself a job. Conclusion: More revenue will not fix a business that has no system. More hours will not either. What Vance proved is that a carpet cleaning company, a rug washing facility, and a mold remediation business can all run on autopilot when the owner commits to documenting what works, delegating the execution, and holding people accountable to the standard. The tools are simpler than ever. Your phone, an AI tool, and the discipline to start with one process today. If your business cannot run without you, it is not a business yet. This episode is the blueprint for changing that. About Vance Morris: Vance is a former Birth Control Factory Security Guard and turned that into a wild journey from Disney leader to bankrupt out-of-work executive to carpet cleaner to successful entrepreneur. Today, he's the guy businesses call when they're bleeding profit and can't figure out why. He delivers real-world systems that stop customers from quietly disappearing and stop money from leaking out the back door. He's the only expert on the planet, who blends direct-response marketing with engineered customer loyalty and retention. Links: https://www.vancemorris.com https://www.deliverservicenow.com https://www.linkedin.com/in/vancemorris/ Link to the gift "52 Ways To Wow Your Customer". https://wow52ways.com Profit Blueprint Calculator I Profit Comes First: https://lp.profitcomesfirst.com/profitblueprintcalc-page Watch the full episode on YouTube: https://www.youtube.com/@profitanswerman Sign up to be notified when the next cohort of the Profit First Experience Course is available! Free Copy of the Profit Blueprint Book: https://lp.profitcomesfirst.com/landing-page-page Monthly Newsletter signup: https://lp.profitcomesfirst.com/newsletter-signup Relay Bank (affiliate link): https://relayfi.com/?referralcode=profitcomesfirst Profit Answer Man Facebook group: https://www.facebook.com/groups/profitanswerman/ My podcast about living a richer more meaningful life: http://richersoul.com/ Music provided by Junan from Junan Podcast Any financial advice is for educational purposes only and you should consult with an expert for your specific needs.
If people are listening to your podcast, but not clicking your links, joining your list, or buying your stuff, your listener journey is probably missing a few key steps. Luckily it's fixable.Vance Morris spent years behind the scenes as a Disney exec learning how to engineer user behavior, and he's back in the studio to show you how to apply those same principles to your own show so you can design moments that lead people to take action and feel good doing it.If you're ready to fix the gaps in your listener journey so more people hit play, follow your show, and buy from you, and let's dive in.…2:10 – Audit Your Listener Journey So You're Not Blocking Listens, Signups, or Sales9:05 – Train Your Listeners to Click by Building Interaction Into Your Podcast12:18 – Use Open Loops and Cliffhangers to Hold Attention Through Your Episode16:40 – Why Your CTA Feels Awkward (And How to Make It Feel Like the “Duh” Next Step)23:11 – Use Deadlines to Increase Follow-Through Without Sounding Pushy…Episode Links:Meet Vance Morris: Website | LinkedInListen to Vance's Podcast: Systematic Magic …Other Episodes You'll Love: The Disney Playbook Behind Podcasts Listeners Actually Follow and Come Back To…Got Podcasting Questions? Send them to me here.Love this show? Say thanks in true podcasting style by leaving a review or share it with your podcasting friends.Podcast Health Score™ See exactly where your show is losing listeners.Podcast SEO Mastery Optimize your show so that it gets found 24/7.Apply for a spot on the show to get live podcasting help for your show.Want more podcasting advice? See what I'm testing right now on Substack...Special thanks to Resonate Recordings, our exclusive implementation partner for PodLaunch® Accelerator. If you're podcasting but aren't seeing listeners, leads, or sales from your show, book a free strategy call to find out what's not working and how to fix it.Follow Courtney for more podcasting insights: LinkedIn | PodLaunchHQ.com©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved.
What makes Disney the one place in the world most people can't wait to go back to? It's not the rides, the characters, or the fireworks. It's how every moment is engineered to guide exactly what Disney wants you to do next. Vance Morris spent years behind the scenes as a Disney exec learning exactly how they do it, and he's going to show you the Disney “magic” that'll help you keep listeners engaged in between episodes, what to say and do in the first 30 seconds so they don't drop off, and how to guide someone to hit follow and come back for more. If you want your podcast to be the one listeners act on, hit play and let's dive in.…1:07 – The “Line-ertainment” Principle Disney Uses to Keep People Engaged While Waiting in Line for Hours6:49 – The Emotional Triggers Disney Builds In to Get People to Take the Next Step8:11 – The “Moment Zero” Mistake That Makes Listeners Drop in the First 30 Seconds13:03 – Why Your “Podcast Voice” Could Be Contributing to Your Listener Drop-off Rates15:11 – How to Keep Listeners Engaged Between Episodes So They Come Back Again and Again…Episode Links:Meet Vance Morris: Website | LinkedInListen to Vance's Podcast: Systematic Magic …Other Episodes You'll Love: How to Get More Listeners to Click Your Links After Each Episode …Got Podcasting Questions? Send them to me here.Love this show? Say thanks in true podcasting style by leaving a review or share it with your podcasting friends.Podcast Health Score™ See exactly where your show is losing listeners.Podcast SEO Mastery Optimize your show so that it gets found 24/7.Apply for a spot on the show to get live podcasting help for your show....Special thanks to Resonate Recordings, our exclusive implementation partner for PodLaunch® Accelerator. If you're podcasting but aren't seeing listeners, leads, or sales from your show, book a free strategy call to find out what's not working and how to fix it.Follow Courtney for more podcasting insights: LinkedIn | PodLaunchHQ.com©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved.
Join business expert Vance Morris as he dives into the transformative concept of making the invisible visible in your business. In this engaging episode, Vance explores the art of dramatic demonstration—showcasing the tangible proof of your business's promises. Discover why simply claiming to be the best isn't enough and how you can effectively demonstrate your value to build trust and eliminate skepticism.From live hot seat problem-solving at seminars to captivating carpet cleaning demonstrations, Vance shares real-world examples of how businesses can prove their worth through visible actions. Learn the secrets behind successful storytelling and how creating memorable experiences can make your business stand out.Featuring insightful conversations with industry professionals, this episode is packed with practical tips to help you enhance customer trust, accelerate decision-making, and ultimately dominate your market. Whether you're a service provider, financial advisor, or in the home services industry, you'll find valuable strategies to apply to your own business.Tune in to discover how you can leverage dramatic demonstration to transform your claims into undeniable proof—and make your business truly unforgettable.- Keywords: business visibility, dramatic demonstration, customer trust, storytelling in business, visual proof, service industry tips, market dominance
Send us Fan MailWhat does it really take to rebuild after losing everything? In this powerful episode of Shine on Success, Dionne Malush sits down with Vance Morris to talk about entrepreneurship, resilience, customer retention, direct response marketing, and what business owners are getting wrong when profits quietly slip away. From Disney systems to bankruptcy, carpet cleaning, and building a business around loyalty, Vance shares the mindset and strategies that helped him rise again.This conversation is packed with insight for entrepreneurs, small business owners, and leaders who want to create stronger systems, improve customer experience, increase profitability, and build a business that lasts. If you want practical lessons on business growth, retention marketing, and pushing through hard seasons with purpose, this episode delivers both inspiration and real strategy.Connect with Vabnce here:Website: https://vancemorris.com/LinkedIn: https://www.linkedin.com/in/vancemorris/Facebook: https://www.facebook.com/vance.morris.9/Support the showConnect with Dionne MalushInstagram: @dionnerealtyonepghLinkedIN: /in/dionnemalushWebsite: www.dionnemalush.comFacebook: /dmalushLinkTree: https://linktr.ee/dionnemalush
What if your restoration company could deliver a Disney-level experience—even on a customer's worst day?In this episode of Restoration Pros Unplugged, Clinton James sits down with Vance Morris, former Disney leader, founder of Deliver Service Now, and owner of Maryland Mold Busters—to break down how service-based businesses can transform customer experience into their ultimate competitive advantage.From systemizing service delivery to creating “wow moments” in high-stress situations like water damage and mold remediation, Vance shares practical strategies that restoration business owners can implement immediately to drive referrals, increase pricing power, and scale sustainably.Key Takeaways:- Why customer experience—not price—is your biggest differentiator in a crowded restoration market- How to map and optimize your customer journey from first call to job completion- The power of anticipatory service and building trust within the first 10 minutes onsite- Simple systems to increase reviews, referrals, and repeat business- Why answering the phone live could be the highest ROI move you make this year- How to scale your business with systems—not more chaos- If you're a restoration or home service business owner looking to grow beyond $1M–$3M and stand out in a sea of sameness, this episode is a must-listen.Learn more about how Deliver Service Now can help your restoration company grow?https://deliverservicenow.com/Looking to generate more high-quality leads that turn into onsite visits and jobs?Book a discovery call with the Water Restoration Marketing team:https://waterrestorationmarketing.com/discovery-call/
Episode 210: Automate Your Lead Generation with our FREE online course: https://go.digitaltrailblazer.com/auto-leads-course-freeRefund requests, unhappy clients, and constant churn can silently kill the profitability of your online business — and chasing new customers to replace them only makes it worse. The real growth lever most coaches and course creators overlook is right in front of them, hiding in plain sight.In this episode, Vance Morris — a former Disney executive turned business systems expert — teaches us how to stop the bleed and turn buyers into loyal, lifetime customers. He reveals the surprising framework Disney uses to dominate customer retention, how to engineer your client experience so refund requests become rare, and the unexpected emotional strategy that makes customers stick around far longer than any discount or bonus ever could.About Vance Morris: Vance is a Former Birth Control Factory Security Guard turned Disney Leader, turned Bankrupt Out of Work Executive, turned Carpet Cleaner, turned Successful Entrepreneur. Vance helps business owners get, serve and keep clients for life through creating experiences and response required marketing.Grab Vance's “52 Ways to Wow” here: https://wow52ways.comConnect with Vance: https://vancemorris.com https://www.linkedin.com/in/vancemorris/ https://www.youtube.com/@Deliverservicenow https://www.facebook.com/vance.morris.9/Want to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend. Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazerTikTok: https://www.tiktok.com/@digitaltrailblazerX (Twitter): https://x.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer
https://youtu.be/47bH911YFF0 Vance Morris, consultant, coach, and speaker, helps service-based businesses break free from the ordinary and create extraordinary customer experiences that generate loyal customers for life. After spending more than a decade working for the Disney Company and learning its powerful systems and processes for customer service, Vance launched his own businesses and built them around those principles—eventually creating companies that run largely without his daily involvement. We explore Vance's Customer Experience System, a framework for turning ordinary interactions into memorable moments that create lifelong customers. The system focuses on mapping all customer points of contact, ideating experiences for each boring touchpoint, prioritizing the biggest impact moments, and memorializing those experiences in systems or playbooks so they can be delivered consistently by the team. Vance explains how businesses can create “tellable moments,” recover from service mistakes in memorable ways, and build repeatable marketing systems that generate referrals and long-term customer loyalty. — Get Customers 17 Ways with Vance Morris Good day, dear listeners. Steve Preda here with the Management Blueprint Podcast, and my guest today is Vance Morris, a consultant, coach, and speaker, who helps advisor-based businesses break free from the ordinary and step into the extraordinary. Vance, welcome to the show. I appreciate it, Steve. Thank you so much. Your background is very interesting and your whole idea of making customer experience unique, and also you have unique ways of acquiring customers. So let’s get into it. But I’d like to start with my favorite question: What is your personal ‘Why’, and how are you manifesting it in your business? My personal ‘Why’ is very strong, and that is I never want to be an employee ever again. I make a lousy employee. I don’t like to be told what to do. And so knowing that has kept me on this entrepreneurial path for the last 19 years. Okay, well, I can relate to this. I can relate to this. That’s a big thing when you are in charge of your own time. It’s a big blessing. Some people make a lot of money, but if they don’t own their time, it’s not ideal. I agree 100%. Yes, sir. Yeah. Love it. Let’s talk a little bit about your journey. I mean, how did you end up being a non-employee and being your own boss and advising companies, what the route led you down this path? Sure. Well, the long and short of it, I spent a little over a decade working for the Disney Company down in Orlando, Florida. Magnificent experience. Great company to work for. Towards the end, I was starting to get that inkling that maybe I should be doing something on my own. So I went out and worked as an employee and a consultant at the same time for a couple of different restaurant concepts. And then I had a couple of high-profile positions. I was catering director for the Smithsonian Museum System, the Kennedy Center for the Performing Arts, things like that. And along the way, I realized that I do indeed make a lousy employee because I got fired a couple of times. So I own up to it. I’m okay with it. But I said to myself, let’s put something together that will be your own and we’ll be able to afford the lifestyle that you’re looking for. So about 20 years ago, I started a couple of home service businesses. I took all of my Disney knowledge and Disney systems and processes—both on customer experience and customer retentionShare on X and importantly pricing—and put those all into those businesses and started to grow them. And people started asking me, well, geez, Vance, you don’t look like you’re working very hard. How are you doing that? So I back in 2013, I started consulting with other companies, primarily professional services, on how to really deliver extraordinary customer experiences that will lead to what I call raving fans for life, or customers for life. I love it. No better place to learn than at Disney, right? Yeah, I mean, it was great. And one of the first things I learned there was that Disney operates 100% on systems and processes. I mean, I ain’t sure we learned how to pick up trash and smile at people, but the biggest lesson was Disney has a process for everything. You want to carry a tray in a restaurant, they got a process. You want to change a bus tire, they have a process. So I took that everywhere I went, which has actually led me to be fairly autonomous from my home service businesses because I put systems and processes in place, and I only spend about 90 minutes a week on those businesses. That’s fantastic. So let’s talk about these processes, particularly the customer experience processes that you have installed. And actually you have a process for installing processes, which is kind of a system to enhance the customer experience and then keep customers for a long time. You talk about keeping them for life. So tell me about that system and how do you delight customers on a schedule? Sure. So the process is called Systematic Magic, and there’s seven magic keys to this system. And it’s designed to really look at all different parts of the business in order to surprise and delight folks. Some of it is not very sexy. I will admit that ahead of time. Some of it you'll be like, oh my God, I get it. So the first thing that you have to do, though—and this is the unsexy part of it—is you have to map out your customer journey. And you have to do it from the point of view of your customer. So what is the first point of contact a customer has with you? Is it a phone call, a visit to the office, a website? What is that first contact? And then figure out how to create an experience out of that. And then what’s the second contact? Now in between first and second contact, let’s say you’re a financial advisor, and in the first meeting you get all the numbers and all their information. You say, okay, it’s going to be about seven to ten days, I’ll get you a proposal or a plan a week and a half or so. So while the financial advisor is working, they’re actually doing something. What is the customer doing? Absolutely nothing. They’re sitting there waiting. And waiting is painful. While waiting, things start to go through your head. You start to possibly have buyer’s remorse. You’re rethinking this purchase. Is there somebody out there better? Is this guy even paying attention to me? I just met him and I haven’t seen him in a week and a half. So Disney—people wait for a lot of things at Disney. You wait for the rides. You wait for transportation. But they figured out that they need to entertain you while you’re in line to make it not feel so bad. And they call it “linertainment.” So this is something that I’ve brought to other businesses is how do you entertain your customer while they are waiting for you to do something? It could be as simple as a maybe a sequence of a handwritten note that goes out in the mail on the first day. A follow up call from your assistant saying, Hey, Bob’s working on your plan. He hasn’t forgot about you. And then maybe you’ve written a book. And so getting that book in the mail to your client would be another step, really trying to make that wait period not feel so long. And also remind the customer that you’re still thinking about them. Yeah. Love it. That’s brilliant. So you talk about this process of mapping out the points of contact, and then you talk about the boring touch points. You talk about ideating experience in each boring touch point. So tell me about boring touch points. I understand waiting is definitely boring. Sure. It’s such much a touch point. It’s more of a boring time period. Disney has figured out how to create an experience out of all of the boring and mundane things we have to do to keep our business up and running: answer the phone, greet a guest, show them how to enter a building. So I’ve brought that to the real world. Quick example. So I have a insurance broker. And he’s got Allstate agent, and he has about 17 other Allstate guys in his area, in addition to all of the other regular insurance guys in his area. And he needed a way to stand out because insurance is a highly commoditized business. You don’t really know what’s the difference between one guy and the next. One has a lizard, one has a something else. So I got to his office. I noticed that he was a rock and roll fanatic. I mean, he had autographed guitars on the wall, gold records, posters, and everything. And I said, well, I think you should lean into your personality a little bit and be the rock and roll insurance guy.Share on X And his receptionist was the one that came up with the way to answer the phone. Before, like most companies, they would say, “Thank you for calling Dave's Insurance. How can I help you?” Boring. Everybody says that. So his receptionist suggested, well, we should probably, let’s sound like a radio DJ and really make it an experience out of answering the phone. So now they say: “Thank you for calling Dave's Allstate, the agency that rocks.” That’s a little corny the first few times you say it, but if you think about it, your marketing is designed to do two things: repel the people you don’t want and attract the people you do want. So just by answering the phone this way, they sift, sort, and screen out anybody who would be a bad customer. Yeah. Love it. That’s a good example. How do you know which are the biggest impact points in this series of touch points, and we have to focus your energy? Well, what you want to do once you've completed journey mapping is look at points where you may have the most impact on either the experience or on your profitability. Or is there something glaring that’s like, “Oh my God, we have to fix this”? And so you look for those opportunities within your journey map, and so it’s going to be different for everyone. The one place that I see most businesses falling down is after the sale is complete. So after money exchanges hands. So you get the check and that’s it. The customer never hears from you again because you got the money. It’s like going into the department store and you want to buy a shirt, you walk into the store and you’re immediately accosted by a salesperson who will follow you everywhere. Get you all set up, get your shirt, you pay for the shirt, and then that’s it. Nobody talks to you. Nobody escorts you to the front door, holds the door open for you. Thanks you for coming in. They got the money, and off they go. You have to look at, okay, I got your check, or I got your credit card. Now we’re in a relationship. We need to continue to nurture that. Most businesses will think, well, you know what? I did a good job, or I’ve got a great product. People should remember me. And that is so far from the truth. It's not the customer's job to remember you. It's your job to remind the customer that you exist. You need to have strategies and tactics in place after the sale in order to keep them engaged.Share on X Can you give some examples? Sure, certainly. And this really will work for any business, either online or offline. B2C, B2B—it doesn't matter. One thing I strongly recommend is a newsletter, preferably in print and sent through the mail. Newsletters designed to do a couple of things. One, it's to entertain them, because you don't always want to be selling to people. If the only time your customer ever hears from you is when you want to sell them something, well—that's not really nice. All you’re doing is just asking for money every time. So you want to be able to provide value, provide some entertainment, be a welcome guest in their home when your newsletter arrives.Share on X Now you can then supplement that with postcard or a series of emails and have calls to action, sales, or promotions there. But not everything should be a sales item. It should be there to reinforce the relationship or the emotional connection that you put together. Yeah, love it. Some companies used to do this really intensively. I was part of Dan Kennedy's inner circle in the 2000s, and they were sending CDs in the mail, all kinds of different postcards and funny mail, and copy. And they were really intense with it. They had lumpy mail—this kind of stuff—but it kind of went out of fashion. It seems like people don't send stuff in the mail much anymore, or what you get is 90% of it lands in the trash unopened. I mean, people have gotten lazy, I think. The internet is there—oh, I can just send an email, click, and it's done. There’s a certain art to putting together lumpy mail. I certainly still believe in it. I use it almost every day. And Kennedy was a tremendous mentor to me as well. And I think that something he said it has always stuck with me is look at what all of your competitors are doing and do the opposite. Opposite. Yeah. So if all of your competitors are marketing online, well, how do we go and market and find our customers offline? And really, I mean, if you look at your mailbox, I mean, I got the mail today. I had a newspaper and a credit card solicitation. Yeah. That was it. Yeah. Incidentally, Kennedy was a big Disney fan. He took tours of members to Disney every year, showed them around, and used it as an example. He loved it. Yeah. Let’s switch gears here a little bit and let’s talk about your marketing system because you don’t just have a customer experience system, you have a marketing system as well. And it kind of blew my mind when you told me that you have 17 different systems to acquire a customer. And you actually have 52 ways to connect with a customer as well, or maybe I’m confusing the two. So tell me a little bit about the different ways of acquiring customers? Sure. So you got the numbers right, just in the wrong section, but that’s fine. What you need is a CRM, or customer relationship management system. You need to be able to automate this. There’s no way that I could even think remotely that I was going to be able to manage all of that. So if you look inside—like I mentioned, I own some home service businesses—we currently have probably about 70 marketing campaigns running. Everything from Google pay-per-click to referral campaigns, to reminder campaigns, reminding people they need to be cleaned and things like that. And you don’t want to rely on just one thing, because as we all know, one is the worst number in business. If you only have one way of getting clients, and that way goes away, you’re in big trouble. So I don’t like to rely on the internet because that goes down, and Google or Facebook change their algorithms every other week. It's a big guessing game. I would much rather have boots on the ground, so to speak, and go out and get my own customers. So we have a salesperson or a marketing person, and her job is to go around our entire area, creating referral partnerships and then maintaining those referral partnerships. So when people say, “Oh, we get all our business from referrals,” I ask them, I say, well, do you have a system for that, or you just get one or two every now and then? And most people don’t have a system. And a system is what's going to, one, add tremendous value to your company when you're ready to sell it. But two, it's something that is repeatable and replicable. So if you want to step away from your business for a period of time, you have systems in place that your employees just have to run.Share on X In eight years, I spend about 90 minutes a week on my home service companies. I've got three businesses, and I spend 90 minutes a week on all three. An hour of that is just a meeting with the general manager that I put in place. The other 30 minutes, I keep control of the bank accounts—I never let go of that. So those systems have given me freedom to be able to come and go as I please from those businesses. And the businesses run without me. So without a marketing system in place, or a marketing checklist, we hear the story: would you ever get on an airplane where the pilot decided, “You know what? I'm not going to do the pre-flight checklist today. I'm just going to wing it”? Yeah. You don’t want to get on that airplane. Well, same thing goes for your marketing. I’m forgetful. I got a lot of stuff going on. Here’s the checklist, here’s the system. Follow it and get it done. Love it. So yes, I think you’re right, I mixed it up. So 52 ways to acquire customer, 17 systems to acquire customers. What type of systems are we talking about? You mentioned the CRM, obviously that’s a system. What other types of systems do you have? Sure. So certainly, the customer acquisition systems that we have in place—as I mentioned—we have the salesperson, we have Google pay-per-click, we have direct mail, we have shared mailings. And for customer retention, we also have a ton of different systems. Again, of them is, every month we take the top five customers we have and we send them a cake. I mean, when was the last time you had an electrician, a carpet cleaner, or somebody come to your house, do some work, and then send you a cake in the mail? It's probably not happening. We do a lot of things like that because we want to be tellable. We want people, at the end of any interaction with us, to say, “Oh my God, you'll never guess what happened when and [insert profession here]. So, “Oh my God, you never guess what happened when the carpet cleaner was here—they mailed me a cake after the cleaning.” So you want to get people thinking, “Oh my God, what can I do to really get people talking about me?” How can we—not so much viral—but genuine postings of things? I mean, we do handwritten thank-you notes for everybody. That’s one of the systems. It's got to the point where I had to subcontract the handwritten thank-you notes because I don’t have time to write a hundred of them every week. So I went out and “rented” some grandmas. I went over to a local senior center, and there was this group of three ladies just sitting there having coffee. I asked them, “How often do you get together?” “Oh, we get together at least three times a week. We have coffee and we talk.” I said, “Do you ever get bored?” She said, “Yeah, sometimes.” I said, “Great. I'll be more than happy to buy you coffee and donuts and whatever. Would you mind writing some thank-you notes for us?” And now I've got three grandmas who write all of the thank-you notes for one of my businesses. Fantastic. So these are some the systems. What are the 52 ways? I think you also have some kind of a freebie for listeners. Yeah. Could share it for us? So the 52 Ways to Wow Your Customers. It's one “wow” for every week of the year, and most of them are low or no cost.Share on X One could be just, “Hey, when was the last time you picked up the phone and actually called and talked to a few of your customers?” I mean, nobody uses the telephone anymore. They send a text or something impersonal like that. Pick up the phone and talk to them. Are you contemplating a new product? Go to your existing customers and say, “Hey, you know what? I'm getting ready to launch this product. I'd love for you to test it. Would you do that for me?” 99.9% of people want to help you. So yes, they're going to say, “Yeah, I'd love to test your new product or service.” It's things like that that build up the 52 Ways. You don't need all of them—certainly pick one, two, or ten—so that you stay in front of your clients and really stand out. One of the things I talk a lot about is service recovery—like when you screw up something. One way to wow your customer is, what do you do if you're late? So if we are going to an appointment and we’re running behind, our technicians know that they are to stop at a grocery store or a florist and buy some flowers for the house that we’re going to. I mean, you can't yell at a guy. The client answers the door, and there's a 20-something-year-old standing with a bouquet of flowers. You really can't yell at him. And then again, that’s tellable. We know we made a mistake or we were delayed. We want to make it up to you. Here’s some flowers. And then we may do some other kind of discount or something. But yeah, it's about looking for what would make you happy. Love it. Yeah. I had a client who was a construction company, and what they did was for every client that they had, that was one of their jobs is to figure out what they would really love having the new home. For example, one of the things that they did was one of the customers had the house in Hoboken, and they kinda loved the New York skyline to see from the yard, and then they moved down to Richmond. This came up in conversation—they mentioned this was something they would miss. And then what they did was they basically did a wall-to-wall poster. They took a picture of the exact skyline position, and they put a wall-to-wall poster on one of the rooms. Oh, that’s brilliant. Oh, that’s fantastic. Yeah. I mean, construction and trades can easily do this. I've got a kitchen and bath remodeler as a client. Remodeling can be a disaster in somebody's house, so he knows that maybe on a day when there's not going to be a stove in the kitchen, he actually brings a gift card for a local restaurant so the family can go out to eat. Or if it's lunchtime and there are people in the house and they can't use the kitchen, he'll order DoorDash for his clients. Now, of course, all this is built into the pricing. But it’s the matter that you’re thinking about doing these things is what really counts. Yeah. Wonderful. Wonderful. Alright, so if someone would like to learn more and connect with you—maybe they have a home service business, a retail business, or any other type of business—they could use your suggestions. I think any kind of business, even business-to-business, would work because, at the end of the day, it's mostly people, if not AI, that you're connecting with. So where should they go? How can they connect with you, and how can you help them? Yeah, certainly. So I only do one social media, and that's LinkedIn. You can find me there. I'm the only Vance Morris Disney guy floating around out there. You mentioned the 52 Ways to Wow Your Customers. If that's something people are interested in, it's a free download at www.wow52ways.com . wow52ways.com. Alright, so I’ll definitely download it. So, Vance, any parting words or wisdom for our listeners before we wrap up? Well, you probably heard a couple of ideas on this podcast—at least I hope so. Maybe you read something today, maybe you heard something else. You're not going to move the needle in your business unless you actually do something. You're not going to profit unless you implement.Share on X You've got to take an idea, try it, and put it into play before you can move the needle in any direction. So my big message is find one thing and go and implement it. Love it. This is so true. I mean, it's the definition of insanity—doing the same thing over and over again and expecting different results, right? Right. Well, listeners, if you enjoyed this discussion, stay tuned because every week we have a wonderful entrepreneur or thought leader coming and sharing the best ideas with you. And Vance, thank you for sharing your gold nuggets. And do reach out to Vance Morris on LinkedIn, or get his freebies on wow52ways.com, right? Yes. That’s the website. I’m going to do that. So thank you Vance, for coming, and thank you for listening. Important Links: Vance's LinkedIn: Vance's website:
In this episode, Joe Crane sits down with Vance Morris, an entrepreneur who has navigated a diverse career from a childhood paper route to a decade-long leadership role at Walt Disney World. Vance shares his journey of transitioning from a high-level corporate executive to building three successful home service businesses from the ground up. Vance discusses the "money leaks" that most entrepreneurs ignore and explains why chasing new leads is often the most expensive way to grow. By blending direct-response marketing with engineered customer loyalty, Vance shows veterans and entrepreneurs how to stop "silent churn" and build a business based on emotional connection and world-class service standards. Episode Resources: Deliver Service Now institute About Our Guest Vance Morris is a former Birth Control Factory Security Guard and turned that into a wild journey from Disney leader to bankrupt out-of-work executive to carpet cleaner to successful entrepreneur. Today, he's the guy businesses call when they're bleeding profit and can't figure out why. He delivers real-world systems that stop customers from quietly disappearing and stop money from leaking out the back door. Hes the only expert on the planet, who blends direct-response marketing with engineered customer loyalty and retention. About Our Sponsors Navy Federal Credit Union Navy Federal Credit Union is here to help you dominate your debt with the Platinum Card. Transfer your credit card balance to the Platinum card within your first 60 days and get a zero percent intro APR for 12 months. Visit here to start dominating debt. Join now at Navy Federal Credit Union. At Navy Federal, our members are the mission. Join the conversation on Facebook! Check out Veteran on the Move on Facebook to connect with our guests and other listeners. A place where you can network with other like-minded veterans who are transitioning to entrepreneurship and get updates on people, programs and resources to help you in YOUR transition to entrepreneurship. Want to be our next guest? Send us an email at interview@veteranonthemove.com. Did you love this episode? Leave us a 5-star rating and review! Download Joe Crane's Top 7 Paths to Freedom or get it on your mobile device. Text VETERAN to 38470. Veteran On the Move podcast has published 600 episodes. Our listeners have the opportunity to hear in-depth interviews conducted by host Joe Crane. The podcast features people, programs, and resources to assist veterans in their transition to entrepreneurship. As a result, Veteran On the Move has over 7,000,000 verified downloads through Stitcher Radio, SoundCloud, iTunes and RSS Feed Syndication making it one of the most popular Military Entrepreneur Shows on the Internet Today.
Vance Morris - Deliver Service Now Institute On the Customer Experience: "Every detail in your business is either enhancing or detracting from the experience. There is no middle ground." Many businesses focus on customer acquisition, but not all businesses focus on customer retention. Some businesses just have a hard time figuring out what to do beyond being nice to retain customers. Vance Morris has taken his Disney work experience, along with his other life experiences and created a coaching platform to teach business leaders how to retain customers. He does this by teaching these entrepreneurs how to build their brand by expanding the positive perceptions their customers have of their business, by giving these customers wonderful experinces as they do business. Helping their customers feel something almost magical. Vance reveals the power and profitability of focusing on the customer experience. You'll hear how small details can set your business miles ahead of the competition, why customer retention often beats new lead generation, and how “Disney-fying” your business can create raving, repeat customers. Plus, Vance Morris discusses creative, actionable low-cost ideas to wow your clients, and explains why any business, from the boring financial services to routine oil changes, can become a premium brand with the right approach. Listen as Vance explains how you can make doing business with you something clients actually look forward to. Enjoy! Visit Vance at: https://vancemorris.com/ Also at: https://wow52ways.com/ Podcast Overview: 00:00 "Customer Retention and Experience" 06:21 "Franchise Search After Corporate Exit" 09:15 "Flexible Franchise and Challenges" 11:13 "Contract Dispute Leads to Exit" 16:15 Grassroots Marketing Success Steps 18:55 "Recruiting College Students Effectively" 21:35 "Importance of Personal Thank You" 26:39 Mold Removal and Home Renewal 27:46 "Fogging Walls with Pencil Holes" 32:55 Networking Leads to Unexpected Opportunities 34:15 Disney's Lesson: Attention to Detail 37:22 Kwik Trip vs. BP Station 41:35 Chick-fil-A Ownership Model Explained 46:12 "Building Fanatical Brand Loyalty" 48:42 Differentiation Through Office Experience 51:36 "Transforming Financial Advisor Client Experience" 54:29 Professional Technician Standards Sponsors: Live Video chat with our customers here with LiveSwitch: https://join.liveswitch.com/gfj3m6hnmguz Some videos have been recorded with Riverside: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=james-kademan Podcast Transcription: Vance Morris [00:00:00]: So now she can charge whatever price she wants to charge, but she still was just a dentist. I said, we've gotta niche down. So I said, who do you like working with? She said, oh, I love working with the kids. I said, okay, great. Let's just have you be a pediatric dentist. So now you work with them from, you know, 2 to 18. And after that, they— you don't talk to them. And I said, okay, great. Vance Morris [00:00:20]: Now you specialize. So you're gonna get a little bit more, um, elasticity in your pricing. You'll be able to charge more cuz you're a specialist. I said, but you need, you need something from your personality to really make this work. I said, what's your favorite movie? And she says, Peter Pan. Great. So you're going to be the pirate dentist. So she dresses up like Captain Hook. James Kademan [00:00:40]: You have found Authentic Business Adventures, the business program that brings you the struggle stories and triumphant successes of business owners across the land. Downloadable audio episodes can be found on the podcast link found at drawincustomers.com. We are locally underwritten by the Bank of Sun Prairie, Calls on Call Extraordinary Answering Service, The Bold Business Book, and LiveSwitch. Today we're welcoming slash preparing to learn from Vance Morris of Deliver Service Now Institute. So Vance, how is it going today? Vance Morris [00:01:09]: It is fantastic, James. Hopefully we'll drop a couple of golden nuggets today. James Kademan [00:01:14]: That's, uh, that's the goal here. So why don't we start with what is the— oh my gosh, what was it? Deliver Service Institute? Deliver Service Now Institute? Vance Morris [00:01:21]: Yep. James Kademan [00:01:22]: All right. What is that? What is that? Vance Morris [00:01:24]: That's a great question. It is a place where, um, I teach business owners, entrepreneurs, uh, really about customer retention. Cause there's a lot of gurus out there that are, you know, can give you, you know, 10,000 leads by Monday afternoon and, you know, you know, flakebook ads, Google, all that stuff. There's not a lot of folks focusing on retention. Um, and then of course, in order to have retention, you've gotta have great customer experiences. So those are the two areas that I really focus on. Um, you know, showing businesses how to— word I've been using a while is Disney-fy. So taking all of the boring mundane things that we have to do day in and day out in the business, uh, finding a way to create an experience out of them. Vance Morris [00:02:12]: So that we become memorable, uh, we're top of mind, um, and, uh, you know, people are doing that, uh, word-of-mouth marketing for us. James Kademan [00:02:22]: Nice. So tell me, how do you get involved in this? Vance Morris [00:02:26]: That's a great question. Um, well, here in Maryland, I have, uh, 3 home service businesses, so I'm, I'm not one of those consultants that have never done anything. James Kademan [00:02:36]: I read a few books, right? Vance Morris [00:02:38]: You know, yeah, you know, I went to consulting school, I got the little, you know, thing. No, it's not, not who I am. So I own 3 home service businesses here in Maryland, mold remediation company, Oriental rug washing facility, and a traditional carpet cleaning company. All very sexy businesses, I will tell you. James Kademan [00:02:56]: Yeah, super duper. Well, they're based on dirt and— Yeah, right. Vance Morris [00:03:00]: Dirt and all the good stuff. James Kademan [00:03:01]: Right. Vance Morris [00:03:03]: So, you know, I— when I started those businesses, I've had them now for 19 years. Um, I knew that I was going to be aiming for an affluent client. I didn't want to be, you know, scrubbing down and dirty rentals and things like that. I wanted to, you know, really have a premium service just like Disney, uh, for affluent clients. And so from day one, that is the direction that I went with my marketing, with the service, with the experiences. Um, after a few years, um, people started asking me, you know, Vance, you don't look like you're working too hard. Um, What's your secret? How do you do it? Um, so I said, well, it's really simple. This is actually the first thing I learned. Vance Morris [00:03:44]: I worked for Disney for 10 years. First thing I learned there was that Disney runs on systems. They got marketing systems, operation systems. You wanna learn— you wanna change a tire on a bus, they got a system for that. Carry a tray in a restaurant, they got a system for that. So all I really did was take all of that, put it into those businesses. Um,, and 7 years ago I actually was able to hire, uh, a GM and fast forward to today, I spend about 90 minutes a week on, on those 3 businesses. James Kademan [00:04:16]: Very cool. Very cool. And how do you— let's just take these one by one, cuz I imagine you didn't start all 3 of those businesses at the same time. Vance Morris [00:04:25]: Did not. James Kademan [00:04:26]: Nope. And I would imagine carpet cleaning came first. Vance Morris [00:04:29]: It did. All right. Yes. Um, and actually I, I, uh, started with a franchise. Um, you know, because I— it had a great proven concept. You know, I was new to business ownership. I'd been in, you know, corporate muckety-muck for 20-plus years. And so I needed something that had a system behind it. Vance Morris [00:04:51]: So I was with the franchise system for about 15 years and then jettisoned it and went out on my own. Along the way, you know, people— I hated walking into people's homes And stepping over things that I could be cleaning, but I didn't know how. When tile floors, wood floors, Oriental rugs. Uh, so I was like, well, might as well add Oriental rug washing. Nobody is doing it in our area. Um, and so we added that service. It was great. I already had a built-in customer base. Vance Morris [00:05:23]: All I had to do was go to them and market that service and boom, we were up and running. Um, and then about, uh, 6 years ago we added the mold company. Again, we had the existing customer base. I mean, I got 10,000 names in my database. Just had to market to them and say, hey, uh, we are now in the mold business. If you like this for cleaning, you'll love us for mold. Well, not love us, but you know what I mean? James Kademan [00:05:47]: Yeah, right. Nobody's in a good mood when they have mold. Vance Morris [00:05:50]: Nobody's in a good mood for that. James Kademan [00:05:52]: So tell me a story with, uh, franchise. Let's back up. I mean, we're talking a long time ago, so yeah, way back when machine here. How did you choose which carpet cleaning franchise to use or to join? Because there's hundreds, probably thousands of them. And that's a, that's a big, that's a big ask to figure out what you're gonna do. Cuz the equipment's expensive. The capital outlay's pretty intense. It is. James Kademan [00:06:16]: The theories and the marketing and all that kind of stuff. Some are well known, some are not. Tell me about that. Vance Morris [00:06:21]: So yeah, I worked with a, um, I didn't know these things existed, but I worked with a franchise headhunter, um, after I left corporate, uh, world. And, you know,
My guest today is Vance Morris. This is a banging episode focused on customer service and giving your customers a "wow." In this conversation, I talk with Vance about: His experience with Disney, NASA, and the Smithsonian. Memorable service Touchpoints Customer journeys ...and, a whole lot more. Visit my site at www.DaveWakeman.com Get the newsletter at https://talkingtickets.substack.com Join our Slack Channel!
Disney's Grand Floridian Resort & Spa is the flagship hotel of Walt Disney World, and one of the premiere resorts among Disney owned hotels. Nearing its 40th year of operation in 2028, and having been through a number of major remodeling changes, how does this signature property compare? I've invited former Disney resort leader, Vance Morris, to spend some time with me on site where we look at the many offerings of this unique hotel, so proximate to Magic Kingdom. We take the time to consider the performance and challenges of its Cast, its grand Victorian setting, the processes which support a Disney-owned resort operation, as well as its many services and amenities. Is it worth the price? Let's discuss as we provide you an operational review of Disney's Grand Floridian Resort & Spa. ____________________________________________________ Disney Insights YouTube Page--Check it out and subscribe. DisneyInsights.com--So many resources at our home site. Be sure to subscribe to receive notice of upcoming podcasts. Disney Insights Facebook Page--Come join and interact in conversation with others. My newest book, A Century of Powerful Disney Insights, Volume I 1923-1973, The Walt & Roy Disney Years is available! Also, check out my two of my other books, The Wonderful World of Customer Service at Disney and Disney, Leadership and You. Also, for those examining other business benchmarks beyond Disney, check out Lead with Your Customer: Transform Culture and Brand Into World-Class Excellence. _______________________________________________________ Check out Zanolla Travel to book your next vacation! David & Leah Zanolla ZanollaTravel.com Owner/Agents (309) 863-5469 _________________________________________________________ Performance Journeys This podcast and post is provided by J. Jeff Kober and Performance Journeys, which celebrates more than 20 years as a training and development group bringing best in business ideas through books, keynotes, workshops, seminars and online tools to help you take your organization to the next level. Want a Keynote Speaker? More than just nice stories, I offer proven insight and solutions having worked in the trench. Need Consulting? I've worked for decades across the public, private and non-profit arena. Need Support? We offer so many classroom, online, and other resources to help you improve your customer service delivery, leadership excellence, and employee engagement. Contact us today, and let us help you on your Performance Journey!
Customer service isn't broken it's just lazy. Vance Morris explains why creating "wow" is easier than ever (because expectations are so low) and how small, intentional moments build massive loyalty. We talk about moment zero, why automation often becomes the service prevention department, and how companies like Disney obsess over details most businesses ignore. Vance also shares why great service can't live in one department, why endings matter more than beginnings, and how leaders can design experiences customers actually remember. This episode is a masterclass in turning ordinary interactions into unforgettable ones without spending more money, just more attention. Timestamps: 00:00 — Cold Open & Intro 04:27 — Why "Wow" Is Easier Than Ever (Because the Bar Is So Low) 06:02 — Moment Zero: How First Impressions Decide Everything 07:26 — The Service Snob Test: What Instantly Wins (or Loses) Trust 07:39 — AI Can't Hear Your Tone (And That's the Problem) 11:18 — When Automation Becomes the Service Prevention Department 14:17 — The Disney of Oil Changes (Yes, That's a Real Thing) 18:24 — Fanatical Attention to Detail: Disney's Real Competitive Edge 22:51 — Why Great Service Is Everyone's Job (Not a Department) 35:25 — The "Kiss Goodnight": Why Endings Matter More Than You Think Websites: www.vancemorris.com, www.deliverservicenow.com 52 Ways To Wow Your Customers Without Breaking The Bank: wow52ways.com LinkedIn: www.linkedin.com/in/vancemorris YouTube: www.youtube.com/@Deliverservicenow
Are your customers remembering you — or forgetting you? What does your customer journey actually feel like?In this episode of The Business Ownership Podcast I interviewed Vance Morris. Vance helps business owners get, serve and keep clients for life through creating experiences and response required marketing. He is a Former Birth Control Factory Security Guard turned Disney Leader, turned Bankrupt Out of Work Executive, turned Carpet Cleaner, turned Successful Entrepreneur. In this episode, Vance Morris shares how Disney-level customer experience can transform home service businesses — increasing loyalty, retention, and profits.If you're tired of competing on price, this conversation will change how you think about service.Check this out!Show Links:Vance Morris on LinkedIn: https://www.linkedin.com/in/vancemorrisVance Morris Website: https://vancemorris.com/Deliver Service Now Website: https://deliverservicenow.com/Book a call with Michelle: https://go.appointmentcore.com/book/IcFD4cGJoin our Facebook group for business owners to get help or help other business owners!The Business Ownership Group - Secrets to Scaling: https://www.facebook.com/groups/businessownershipsecretstoscalingLooking to scale your business? Get free gifts here to help you on your way: https://www.awarenessstrategies.com/
Retain your customers and get repeat bookings by creating a Disney-level experience at your indoor playground business or play cafe business!Watch on YouTube: https://youtu.be/S5mc-itOHukWhat if the reason families don't rebook birthday parties, memberships, or repeat visits isn't your pricing, marketing, or competition—but your customer experience systems?In this episode, I'm joined by Vance Morris, a former Disney leader who spent over a decade designing and operating guest experiences at Disney—and now helps brick-and-mortar businesses create raving fans for life without overspending or burning out.This conversation is especially relevant for indoor playground and play café owners who are:...Facing increased local competition...Frustrated with always chasing new leads...Tired of the social media hamster-wheel and getting new customers in the door each day...Competing against chains or copycat concepts...Relying heavily on birthday parties for revenue...Trying to stand out without discounts or constant promotionsIn this interview, we cover:...Why customer retention beats customer acquisition for play businesses...How Disney delivers consistent, magical experiences using systems—not perfect staff...The biggest mistake small businesses make when training employees...How scripts, SOPs, and onboarding create freedom instead of rigidity...Low-cost ways to create tellable moments that drive referrals...How experience impacts party rebookings and guest-to-customer conversion...What indoor playground owners should focus on after the party endsVance also shares real examples of how small changes—many costing little to nothing—can dramatically increase repeat business and lifetime customer value.If you want families talking about your business, choosing you over competitors, and coming back year after year, this episode will completely shift how you think about experience.Resources & Links:Download: 52 Ways to Wow Your Customer Without Breaking the BankLearn more about Vance: vancemorris.comMore ways to implement Disney magic at your play cafe: https://bit.ly/3M7MVFUOTHER RESOURCES:Play Cafe Academy & Play Makers SocietyGetting Started With Your Play Cafe [YouTube Video Playlist]What's Working In The Indoor Play Industry 2025 GuideFund Your Indoor Play Business [Free Training]Indoor Play Courses & 1:1 Consulting WaitlistMichele's InstagramMichele's WebsitePlay Cafe Academy YouTube ChannelETSY Template ShopPrepare Your Indoor Playground For a RecessionPlay Cafe Academy & Play Makers SocietyQuestions and Support: Support@michelecaruana.com TOOLS & OTHER LINKS:Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fDQuestions and Support: Support@michelecaruana.com Simplify and Scale with 50% OFF WellnessLivingActive Campaign Free TrialFree Demo of Aluvii All-In-One POS
What Disney Teaches About Client ExperienceWhat Disney teaches about client experience is more than a catchy idea—it is a proven system for growth. In this episode, Vance Morris shares his unlikely journey from Disney leader to entrepreneur. Along the way, he learned how powerful storytelling and intentional moments can transform client relationships.Vance's path was not easy. He faced bankruptcy, career loss, and hard resets before rebuilding his business. Because of this, he now teaches small business owners how to design experiences that inspire trust and loyalty.This conversation is especially valuable for architects. You will learn how to create moments clients remember and talk about. Vance also shares simple systems you can use right away. By the end, you will see how better experiences lead to more referrals and long-term success.This week at EntreArchitect Podcast, What Disney Teaches About Client Experience with Vance Morris.Learn more about Vance at Deliver Service Now, get his FREE resource 52 Ways To Wow Your Customers Without Breaking The Bank, and connect with him on LinkedIn.Please Visit Our Platform SponsorsArcatemy is Arcat's Continuing Education Program. Listen to Arcat's Detailed podcast and earn HSW credits. As a trusted provider, Arcat ensures you earn AIA CE credits while advancing your expertise and career in architecture. Learn more at Arcat.com/continuing-education.WeCollabify helps small architecture firms build sustainable capacity through an insourcing model that integrates skilled BIM and technical professionals directly into your team—working in your time zone, inside your systems. Learn how to scale with intention at wecollabify.com/entrearchitect.Visit our Platform Sponsors today and thank them for supporting YOU... The EntreArchitect Community of small firm architects.
What if the customer experience principles behind Disney-level service and NASA-grade operational excellence could be applied to your business, without increasing your costs? In this episode of the Grownlearn Podcast, host Zorina Dimitrova, Investment Matchmaker & Strategic Growth Advisor, sits down with Vance Morris, a customer experience expert who has worked with Disney, NASA, and the Kennedy Center.
Welcome to episode 225 of Sports Management Podcast. Today's guest is Vance Morris, and in this episode we will uncover what sports teams can learn from Disney when it comes to service and fan experience. We spoke about: How Vance went from a security guard at a birth control factory to working for Disney Why he was a lousy employee Why his business charges 40% more than its competitors Taking the leap to starting his own business, and his wife getting sick 3 days later And much more! SPONSOR: Listeners of the Sports Management Podcast get an exclusive 20% off on SportsPro+ with the code SMPOD20. All you need to do is head to sportspro.com/membership and start exploring today. Time stamps: 00:00 Intro: 02:21 From factory security guard to Disney 03:32 Experience design in boring moments 05:50 Engaging fans on non-game days 07:25 Linertainment explained 08:44 What teams can do between purchase & game day 11:18 Reaching younger fans with physical mail 13:01 On-stage vs off-stage mindset 15:26 Attention to detail & perceived value 17:30 Tellable moments & word of mouth 19:44 Systems create freedom 22:34 Cost of keeping vs acquiring fans 24:27 Why he charges 40% more 28:57 "The bar is set so low" 31:23 Service standards disconnect 33:29 Hiring for service mindset 38:19 Major career setback & resilience 40:00 Outro Follow Sports Management Podcast on social media Instagram Twitter LinkedIn YouTube www.sportsmanagementpodcast.com
In this episode of the MSP Business School podcast, Brian Doyle welcomes customer service guru Vance Morris, a former Disney executive, to explore the intersection of Disney's world-class customer service methodologies and their application to various business models. With a focus on customer success—a topic often overshadowed yet crucial in building and maintaining great businesses—Vance articulates his transition from Disney to entrepreneurship, crafting experiences that lead to customer loyalty and retention. His expertise shines as he discusses the simple yet effective strategies any business can implement to enhance their customer interaction. Vance outlines how businesses can infuse Disney's attention to detail and customer engagement tactics into their own operations. By sharing his journey from Disney to running a carpet cleaning business targeting affluents, he exemplifies how to create premium customer experiences. Concepts like consistency in service, customer respect through simple gestures, and strategic touchpoints for referrals are delved into with practical insights. Listeners will discover how Morris adeptly transformed seemingly mundane service processes into memorable experiences that boost referrals and customer satisfaction. His stories of success underline the importance of meticulous planning and execution when designing customer interactions. Key Takeaways: Customer Experience is Key: Drawing from Disney principles, consistently elevate everyday interactions to build stronger customer relationships. Meticulous Attention to Detail: Like Disney's operations, businesses should focus on flawless execution in all aspects of customer experience, from attire to follow-up processes. Engineered Referrals: Proactively structure referral opportunities to encourage word-of-mouth marketing, rather than leaving it to chance. Tailoring Unique Experiences: Adapt successful customer engagement strategies to fit the unique ethos of your business as Vance did in his carpet cleaning venture. Simple Gestures, Big Impact: Basic principles like punctuality, live communication, and simply doing what you claim can significantly enhance customer trust and loyalty. Guest Name: Vance Morris LinkedIn page: https://www.linkedin.com/in/vancemorris/ Company: Deliver Service Now institute Website: https://deliverservicenow.com/ Show Website: https://mspbusinessschool.com/ Host Brian Doyle: https://www.linkedin.com/in/briandoylevciotoolbox/ Sponsor vCIOToolbox: https://vciotoolbox.com
In this episode of the Grow A Small Business Podcast, host Troy Vance Morris, the founder of Deliver Service Now institute, joins the podcast to share his journey from a decade at Disney to building and scaling multiple successful home service businesses. He talks about creating premium customer experiences, growing his companies to a point where he now works only 90 minutes a week on operations, and the strategies he uses to retain loyal clients. Vance also explains how he transitioned from employee to entrepreneur, overcame major financial challenges, and built a strong team culture. His story highlights resilience, smart marketing, and the power of systems in business growth. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: 1. What do you think is the hardest thing in growing a small business? Vance Morris has shared that the hardest thing is simply sticking with it. Most people give up too early when they hit financial pressure, setbacks, or slow periods, but long-term success comes from pushing through those tough moments. 2. What's your favorite business book that has helped you the most? Vance Morris has shared that his most valuable business book is "The Ultimate Sales Letter" by Dan Kennedy, which transformed how he approaches marketing and communication with customers. 3. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Vance Morris has shared that he regularly uses MasterClass for high-level learning from experts, and finds it extremely useful for expanding mindset and gaining inspiration from top performers in different fields. 4. What tool or resource would you recommend to grow a small business? Vance Morris has shared that every small business must have a CRM (Customer Relationship Management system) to track clients, marketing, and follow-ups — it becomes essential once your customer base grows. 5. What advice would you give yourself on day one of starting out in business? Vance Morris has shared that he would tell himself "Don't give up." There were many moments when quitting seemed easier, but staying persistent through financial challenges is what led to long-term success. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. Quotable quotes from our special Grow A Small Business podcast guest: Deliver an experience your competitors can't copy and your customers won't forget — Vance Morris You can't grow a business you're not measuring every single day — Vance Morris Freedom in business comes from systems, not from working more hours — Vance Morris
What's on your mind? Let CX Passport know...Charging more… and growing because of it? Dom Hodgson shows exactly how that works. Recorded in person as a CX Passport Live episode at The Alliance Mastermind hosted by Vance Morris, Dom brings a fresh pet-industry lens to universal business truths. He gets practical… pricing, differentiation, customer magic, and how to run a business that doesn't steal your weekends. Dog adventures, Disney-fied touches, and straight-talk guidance make this conversation fun and genuinely useful for any business.5 Insights From This EpisodeWhy most businesses… including pet businesses… undercharge and how to confidently raise pricesHow a simple language shift created a premium service categoryWhy sending physical newsletters still drives retentionA low cost way to Disney-fy your customer experienceHow the right butts in the right seats transforms family-run operationsCHAPTERS0:00 Welcome to CX Passport Live with Dom Hodgson 1:25 Dom's background and how he entered the pet world 2:21 The fastest place he spots money leaks 3:30 Why owners fear raising prices 5:51 The power of physical newsletters 7:33 How the dog adventure business started 9:03 Differentiating through language and experience 10:31 First Class Lounge 13:08 A practical Disney-fy move any business can use 15:03 Simple automation that boosts retention 17:46 Running a family business without chaos 20:41 How to reach DomGuest LinksDom Website: https://www.petbusinessmarketing.com/How to Disnify Your Pet Business book: https://www.petbusinessmarketing.com/magicbookBring CX Passport Live to your event: https://www.cxpassportlive.com/ Listen: https://www.cxpassport.com Watch: https://www.youtube.com/@cxpassport Newsletter: https://cxpassport.kit.com/signupI'm Rick Denton and I believe the best meals are served outside and require a passport.Disclaimer: This podcast is for informational and entertainment purposes only. The views and opinions expressed are those of the hosts and guests and should not be taken as legal, financial, or professional advice. Always consult with a qualified attorney, financial advisor, or other professional regarding your specific situation. The opinions expressed by guests are solely theirs and do not necessarily represent the views or positions of the host(s).
Bring the magic of Disney to your small businesses by showing how exceptional customer service creates unforgettable loyalty.Join me as I chat with Vance Morris, a former Disney executive turned small business owner and customer experience expert. Vance shares how his time at Disney taught him the power of systems, emotional connections, and attention to detail. He explains how these lessons help him create “walk-on-burning-coals loyalty” for his customers. Whether it's using direct mail, personal touches like handwritten notes, or even bringing flowers to fix a service mistake, Vance emphasizes that great customer service is about making people feel valued and remembered.With his signature humor and actionable advice, Vance shows how small businesses can stand out by focusing on the details that build trust and long-term relationships. His approach proves that delivering exceptional experiences isn't just for Disney—it's for any business that cares about its customers.Highlights:Learn how creating consistent systems can make every customer interaction smooth, memorable, and impactful.Discover why emotional connections, like personalized touches in service and marketing, lead to customer loyalty.Understand how creative strategies, like direct mail and thoughtful gestures, keep your business top of mind.Gain insights into turning service mistakes into opportunities to strengthen customer relationships.Explore practical ways to deliver standout customer experiences that build trust and long-term success.Connect with Vance:Website: https://deliverservicenow.comGet Vance's book, Systematic Magic, for free now at https://book.deliverservicenow.com/free-bookIn appreciation for being here, I have some gifts for you:A LinkedIn Checklist for setting up your fully optimized Profile:An opportunity to test drive the Follow Up system I recommend by checking out my website (https://www.sendoutcards.com/u/janiceporter) … you won't regret it.AND … Don't forget to connect with me on LinkedIn and be eligible for my complimentary LinkedIn profile audit – I do one each month for a lucky listener!Connect with me:http://JanicePorter.comhttps://www.linkedin.com/in/janiceporter/https://www.facebook.com/janiceporter1https://www.instagram.com/socjanice/Thanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode andthink that others could benefit from listening, please share it using the socialmedia buttons on this page.Do you have some feedback or questions about this episode? Leave a note inthe comment section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you cansubscribe to the podcast on Apple...
Kris welcomes Vance Morris, former security guard turned Disney leader and successful entrepreneur, for a trip to the happiest place on earth — great customer service! Vance helps business owners get, serve, and keep clients for life through creating experiences and response-required marketing. He shares real-world strategies to delight customers, build community buzz, and drive word-of-mouth referrals. In this episode, Vance breaks down Disney's hiring and training magic and the "why" behind it, how it transforms the customer experience, the role of linertainment, and how to make operational consistency actually fun, all with a lens on how these lessons can translate to the early education business. He also walks through the steps to Disney-fy your business and opens up about how to navigate loneliness in leadership. Key Takeaways: [2:53] Kris and Vance agree — no cell phones out in the water, unless you are playing music! [7:11] Vance talks about the changes at Disney, including the increase in employees and the impact on customer service. [15:22] The importance of addressing leaky holes in the business process and improving customer experience through small changes. [15:30] Gifting and reciprocity in building customer loyalty and trust. [16:57] Disney's "linertainment" or the entertainment that helps people stay energized and happy while they wait in line. [19:09] The "what, how, and why" at Disney and the importance of running things on a system and process. [20:07] Systems give you freedom, and the importance of consistency and efficiency. [26:43] What we can learn from the hamburgers at McDonald's! [27:07] Having an engaged team and empowering people. [32:23] Building trust and reciprocity through gifting and special "thank you" treats. [37:03] Vance Morris introduces his coaching program and the concept of systematic magic, which helps businesses map out the customer journey. [39:50] Finding your community when you are an entrepreneur, and the downside to isolation. [41:50] Vance's Disney event business and the unique experiences he offers, including a nine-course wine pairing dinner. [50:06] What's next for Vance in the future? Quotes: "I much prefer to work with the mom and pop, Main Street business, where we can have an immediate, noticeable impact, not only on the experience, but on the finances and how profitable customer experience can be." — Vance [10:55] "What is the company doing to entertain you during that wait period and make it not feel so bad?" — Vance [18:08] "The secret sauce behind all of the experience stuff at Disney is that Disney runs on systems. And literally runs on three words: what to do, how to do it, and why do we do it that way? And everything has a what, how, why behind it, and the reason for this." — Vance [18:39] "Systems give you freedom. You're not locking down creativity." — Vance [20:07] "The boss doesn't always have the answers, and asking your employee, well, what would you do? And you'll be surprised a lot of times, because, you know, they're pretty smart." — Vance [25:57] "Isolation kills entrepreneurs." — Vance [39:18] Sponsored By: ChildCare Education Institute (CCEI) Use code CCSC5 to claim a free course! Mentioned in This Episode: Kris Murray @iamkrismurray The Child Care Success Company The Child Care Success Academy The Child Care Success Summit Grow Your Center Childcare Education Institute: Use code CDARenewal22 to get $100 off your renewal Vance Morris 52 Ways to Wow Your Customer Without Breaking the Bank Deliver Service Now Institute
Vance Morris from Deliver Service Now Institute discusses his entrepreneurial journey and the valuable insights he gained about customer experience through his time at Disney and while building his own companies. He and Dave explore why delivering an outstanding customer experience is crucial and how businesses can retain their best customers. Vance also breaks down his MAGIC approach, emphasizing the importance of focusing on details, refining systems and processes, and other key areas that drive business success.
Ever wondered what breakthroughs are possible when you step away from the business and into a room full of people who "get it"? And what did a room full of those ambitious pet pros learn that helped them raise prices, specialise, and start leading their clients (instead of being led by them)? Did you see we missed last week's episode and wonder if I had finally taken a day off?, Well, fear ye not because in this episode, I return after a non-stop US trip to share what went down at my latest business bootcamp. After a marathon week in Maryland and Washington — including masterminding with Vance Morris, a tailgate party, a rare Baltimore Ravens win, a packed two-day event, and a mastermind of my own — I break down the biggest lessons and the biggest owner breakthroughs captured after just the first day. You'll hear insights from the owners, managers, and action-takers who attended the doggy daycare business bootcamp and discovered why raising prices is non-negotiable, why the best clients want to be guided, and how pre-pay models, memberships, retainers, and niche positioning can create instant clarity and better cashflow in their businesses. Basically, if you weren't there – first of all, take a long look in the mirror – but second of all… here's what you missed out on. In this episode, you'll discover: Why Leadership Matters — The fastest-growing businesses are run by owners who direct the journey, not react to it. Premium Pricing Power — Bootcamp attendees share how increasing rates unlocked new investment and higher-quality clients. Know Your Best Clients — How identifying your highest-value customers gives you clarity on who to serve and what to sell. Memberships & Retainers — Why predictable income beats panic-filled month-ends every time. Work On Your Business — The breakthrough that happens when owners step back from the day-to-day and build systems instead. A huge thanks to our new show sponsors, the fantastic PawPal who are providing pet businesses with an effortless, bespoke booking system that is simple and seamless for owners. Find out more about PawPal here. Grab your 2026 Pet Business Promotional Calendar NOW by clicking here Need help fixing your business? To join the worlds leading pet business development program go to www.petbusinessmarketing.com/diamondnow If you're ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now
From creating Disney's iconic Chef Mickey's to transforming customer experiences for NASA and even the Executive Office of the President, Vance Morris knows what it takes to build magic into every moment. In this episode, Vance joins Tom Foster to share: How a near-bankruptcy became the turning point for building lasting business success What Disney taught him about creating unforgettable customer experiences Why "response-required" marketing beats flashy advertising every time And how small businesses can "Disneyfy" their own operations for world-class service If you've ever wondered how to make your clients feel like VIP guests, and keep them coming back for years, then this episode is a masterclass in turning service into competitive advantage.
In this episode of The Unified Brand Podcast, we're joined by Vance Morris, a customer experience strategist, Disney veteran, and founder of the Deliver Service Now Institute. Vance shares how he went from designing Disney attractions like Chef Mickey's to helping everyday businesses create “wow” moments that drive loyalty and revenue.We dive deep into:What Disney does differently (and how your business can do it too)How to turn the mundane into memorable brand experiencesThe power of scripting, surprise, and themingEmotional connection as your biggest brand assetReal-world examples like the “rock ‘n' roll insurance agent” and the “pirate dentist”How to map your customer journey and find quick winsWhy simple systems and consistent training create brand magicWhether you're a founder, marketer, or service-based business owner, this episode will show you how to use experience as your unfair advantage.
Send us a textJoin Sylvia Garibaldi and guest Vance Morris in episode 96 of the Serve First, Sell Later Marketing Podcast as they dive into Disney-inspired strategies to wow your clients and set your professional practice apart from competitors. Learn how to create unforgettable client experiences, leverage the power of emotional connections, and take actionable steps to enhance your marketing and branding from the expert who spent a decade at Disney. Listen in for invaluable insights, real-life examples, and practical advice to transform your practice into a memorable, tellable brand.In this episode, you'll learn:06:20 Disnifying Your Practice09:17 Creating Unique Client Experiences13:11 Enhancing Online Presence17:25 The Power of Authorship 21:55 Creating Tellable Moments23:23 Online Strategies for Professionals25:07 Creating a Mini-Me Experience25:43 Enhancing Virtual Meetings with Personal Touches29:59 Maintaining Emotional Connections35:33 Mapping the Client Journey Resources:Feeling stuck about how to grow your practice, book a free strategy call here.Learn more about Vance Morris:https://wow52ways.comhttps://www.vancemorris.comhttps://www.linkedin.com/in/vancemorris/https://www.youtube.com/@Deliverservicenowhttps://www.facebook.com/vance.morris.9/Rate, Review, & Follow on Apple Podcasts"Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Want more insights like this? Sign up for our newsletter. Sign up for our free LinkedIn newsletter on marketing your professional practice Connect with me on linkedin Join our online community Subscribe to my youtube channel
Welcome to the weekly wrap-up. If you were too busy putting out fires to keep up with my emails, consider this your cheat sheet—served with sarcasm. This week: what you're feeding your brain, Louis Vuitton's $160 lipstick, Taylor and Travis's engagement, and Chipotle proving once again they don't know beans about marketing. Oh, and the one lever that doubles your profits without breaking a sweat. Let's roll.”So, to sum up: feed your brain real strategy, not junk. Market to people with money. Control your story like Taylor and Travis. Don't waste time with beanbag gimmicks when you've got customers standing in front of you. And remember—raising prices is not optional if you want to double profits.That's the week. Now go do something smart with it.Sponsored byhttps://easternshorecarpetcleaning.comhttps://theexperiencereport.com
Vance Morris is the President and Chief Experience Officer at the Deliver Service Now Institute. Vance has created the Systematic MAGIC framework that helps business owners craft unforgettable journeys that increases customer retention. Along the way we discuss –Rock & Roll Birth Control Factory Security Guard (1:10), Systematic Magic (3:15), How to Carry a Tray (6:40), You Deserve Wow (7:45), Shift Happens (9:15), Moment Zero (11:50) and the Kiss Goodnight (12:50), Upping the Customer Experience (28:00), The Pirate Dentist (31:30), and the Hope Diamond (36:30). Contact Vance and increase your “Wow” now @ - Deliver Service Now Grab your ways to Wow @ 52 Wows This podcast is teamed with LukeLeaders1248, a nonprofit that provides scholarships for the children of military Veterans. Help us reach our 300-scholarship goal for 2026. Send a donation, large or small, through PayPal @LukeLeaders1248, Venmo @LukeLeaders1248, or our website @ www.lukeleaders1248.com. Or – if you have a used vehicle you want to donate to LukeLeaders1248 access this hyperlink – CARS donation to LL1248. Manager Memo seeks sponsors for the pod. If you have a product or service to promote, please email @ ov1dlen@gmail.com or www.lukeleaders1248.com Music intro and outro from the creative brilliance of Kenny Kilgore. Lowriders and Beautiful Rainy Day.
Former Disney executive turned entrepreneur Vance Morris reveals the systematic approach that transformed his carpet cleaning business into a million-dollar operation and how any business owner can apply Disney's legendary customer experience principles to command premium prices and create lifelong client relationships.In this episode, Vance breaks down his famous $125K auto parts campaign, shares Disney's systematic approach to business operations, and reveals his proven "10-10-10" prospecting method that generates 73% response rates while competitors struggle with digital noise.
"If you focus on what you left behind, you will never be able to see what lies ahead. Now go up and look around!" – Gusteau (Ratatouille) Check Out These Highlights: I had to choose an inspiring quote from a Disney movie because today, my guest and I are going to discuss how he, a former Disney leader, traded pixie dust for power washers. He is going to share how he turned Disney's legendary customer service into a blueprint for home service businesses to charge premium prices and create raving fans. In this episode, we unpack how to “Disnify” your business—turning ordinary interactions into unforgettable experiences that build trust, eliminate buyer resistance, and make sales feel like a service, not a pitch. Expect stories, sarcasm, and strategies that work. About Vance Morris: Vance helps business owners acquire, serve, and retain clients for life by creating personalized experiences and response-driven marketing. He is a Former Birth Control Factory Security Guard turned Disney Leader, turned Bankrupt out-of-work executive, turned Carpet Cleaner, turned Successful Entrepreneur. How to Get in Touch with Vance Morris: Website: https://deliverservicenow.com/ Email: vance@chesapeakeservicesolutions.com Gift: https://wow52ways.com/ Stalk me online! LinkTree: https://linktr.ee/conniewhitman Subscribe to the Changing the Sales Game Podcast on your favorite podcast streaming service or YouTube. New episodes are posted every week - listen as Connie delves into new sales and business topics, or addresses problems you may have in your business.
The How of Business - How to start, run & grow a small business.
The loyalty, referrals, and pricing power a small business gains by consistently delivering remarkable customer experiences, even when the ROI isn't directly measurable in dollars. Show Notes Page: https://www.thehowofbusiness.com/578-vance-morris-return-on-experience/ Vance Morris shares how small businesses can create Disney-inspired customer experiences to drive loyalty, stop competing on price, and generate long-term profitability. Customer experience isn't just for theme parks, it's a competitive edge for every small business. In this episode of The How of Business, Henry Lopez welcomes back Vance Morris, a customer experience expert, keynote speaker, and bestselling author, to explore how entrepreneurs can apply Disney-inspired strategies to delight customers and grow profits. Vance's journey is as unique as his message: from working security at a birth control factory, to a decade leading operations at Disney, to running a premium carpet cleaning business, and now helping small business owners systematize exceptional service. Along the way, he discovered that systems equal freedom and that creating unforgettable experiences doesn't require massive budgets—just consistency, creativity, and attention to detail. One of the key lessons is what Morris calls Return on Experience: while you may not be able to track every dollar of ROI like you would with a marketing campaign, great customer experiences yield loyalty, referrals, and pricing power. “You won't profit unless you implement,” he reminds us, underscoring the importance of turning insights into action. From setting up daily team stand-ups (borrowed from Ritz-Carlton) to scripting customer interactions and reinforcing emotional connections, Vance illustrates how even trades-based businesses can elevate service. He highlights examples from Disney's “line entertainment” practices to simple home service details like wearing booties or protecting corners, proving that small touches build big loyalty. Henry and Vance also dive into the Loyalty Profit Engine - a retention system designed to keep your business top of mind. With acquisition costs soaring, Vance explains why it's far cheaper (and more profitable) to nurture existing clients. His approach includes monthly print newsletters, follow-up offers, and creative “wow” moments that ensure customers feel valued long after the transaction. Vance now leads immersive Disney boot camps, taking business owners behind the scenes to study customer experience in action. Participants leave with a blueprint to “Disneyfy” their business on Monday morning. As Henry points out, translating world-class service lessons into everyday businesses is challenging for many owners, and Morris' work bridges that gap. Whether you're in home services, retail, or professional consulting, this conversation will help you shift from competing on price to commanding loyalty through unforgettable experiences. As Vance puts it: “At the end of any interaction, you want your customers to say, ‘Oh my God, you'll never guess what happened…'”—for all the right reasons. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com
How does one Disney insider continue to practice Disney level service in an industry that tends to get a bad rap for its major lack of customer-mindedness? Join Dan Kennedy as he gets a behind-the-scenes look from Vance Morris on Disney management, training and revitalization of the Disney resort experience. Vance also reveals how he's able to continue to train entrepreneurs on providing top-tier, Disney style service in their own businesses. MagneticMarketing.com NoBSLetter.com
How can you charm your rental guests into booking again? In today's episode, I'm talking with former Disney executive and current business owner Vance Morris about applying the magic of Disney theme parks to your client experience. Learn how to systematize the small details, create a consistent elevated experience, and have your guests excited to come back and visit again. Time-stamps:Meet Vance Morris (0:58)Applying the Disney guest experience to your short-term rental (4:54)Elevating your client experience (9:24)Creating business systems based on the Disney experience (14:04)Airbnb (19:36)Systematizing the extra touches (20:36)Providing a consistent client experience (25:39)If you're struggling to start implementing systems (29:52)Identifying which systems aren't working (31:38)Become the best in your brand and market (32:37)Mentioned in This Episode:Airbnb: brandandmarket.co/airbnb Vance Morris Website: vancemorris.com52 Ways To Wow Your Customers Without Breaking The Bank: wow52ways.comWebsite: brandandmarket.coInstagram: instagram.com/brandandmarket.co
What can Disney fireworks, empowered employees, and “the little things” teach you about running a standout retail business? A lot more than you think. In this bonus episode, Vance Morris—a former Disney World executive turned customer experience strategist—dives into the principles that made Disney world-renowned for customer loyalty.Vance shares how retailers can borrow from Disney's playbook to elevate everyday interactions, boost retention, and outshine competitors—without a theme park budget. Whether it's redefining your target market or empowering your team to resolve customer issues, this episode will inspire you to rethink your customer experience from the ground up.[4:27] What Disney fireworks reveal about building loyalty[9:24] The one thing that can quietly kill your business[13:29] Rethinking your real competitor[23:49] Why empowered employees make or break the experience[30:49] The small touches that leave a lasting impact[37:31] Who Disney is really targeting?[44:41] Practical steps to “Disneyfy” your businessJoin the Rooted in Retail Facebook Group to continue the conversation Join our newsletter for all the latest marketing news for retailers Show off your super fandom by getting your Rooted in Retail Merch!
Most businesses don't lose clients because of poor service.They lose them because they disappear after the sale.In this episode of the CEO Sales Strategies Podcast, Doug C. Brown is joined by retention strategist and Disney-alum Vance Morris to explore how smart, consistent follow-up can dramatically increase client retention—and reduce your reliance on new leads.What you'll learn:✅ Why emotional connection is more powerful than discounts✅ How a $25/year follow-up system outperforms $142 acquisition costs✅ The real reason churn happens—and how to reverse it✅ Simple steps to create memorable, trust-based engagementIf your business depends on long-term client relationships, high-ticket B2B sales, or recurring revenue—this conversation is a blueprint.
What do Disney-level customer experiences have to do with your bottom line? A lot more than you might think. In this episode, Vance Morris—a former Disney World executive turned customer experience strategist—reveals the secrets behind turning casual buyers into loyal fans.Drawing from years of real-world experience at one of the world's most customer-obsessed brands, Vance shares powerful strategies that retailers and e-commerce businesses can use to boost retention, create memorable brand moments, and stand out in a competitive market. From the underrated value of print ads to the magic behind intentional experiences, this episode is packed with insights for businesses serious about customer loyalty.[8:50] How to turn first-time buyers into repeat customers[15:22] Why print ads still work in a digital age[16:41] The crucial mindset shift every retailer needs[21:15] How customer experience drives loyalty and long-term retention[22:53] Disney-inspired strategies to transform your brand experience[30:24] Using e-commerce packaging to elevate product perception and delightJoin the Rooted in Retail Facebook Group to continue the conversation Love Rooted in Retail? Join IndERA—just $25/month, or go Pro and save $503 with code FM503 by 5/31. Join our newsletter for all the latest marketing news for retailers Show off your super fandom by getting your Rooted in Retail Merch!
Keep the best customers you've already won! New Premiere guest- Vance Morrison. I'm happy to have Vance stop by for a chat. He's got years of experience in his own home services business and learned customer service and relationship management from the best- Disney! Tune in and as we'll be discussing why most small businesses focus on acquisition rather than retention of customers. You only benefit from lifetime customer value if they keep calling back- duh. This is a ‘must see event' for entrepreneurs who want to keep building and have new customers come back time and time again. Set yourself a reminder on YouTube here: YouTube will be going live Monday May 19, 2025 at 1:00 PM Atlantic Time and 12 Noon Eastern Time See you there! David C Barnett Mentioned in this interview: https://www.linkedin.com/in/vancemorris/ https://yes.deliverservicenow.com/dsninstitute https://go.deliverservicenow.com/52-wow **** - Join David's email list so you never miss any new videos or important information or insights, RECEIVE 7 FREE GIFTS!!- https://www.DavidCBarnettList.com **** Do Business with David using these incredible internet links... - David's Blog where you can find hundreds of free videos and articles, https://www.DavidCBarnett.com - Book a call with David and let him help you with your project, https://www.CallDavidBarnett.com - Learn how to buy a successful and profitable business in a risk-controlled way https://www.BusinessBuyerAdvantage.com - Get help selling your business, https://www.HowToSellMyOwnBusiness.com - Get better organized in your business, https://www.EasySmallBizSystems.com - Learn to make better cash flow forecasts and write incredibly effective business plans from scratch!, https://www.BizPlanSchool.com - Learn to build an equity asset with insurance! visit https://www.NewBankingSolution.com -Did you sign up for an expensive Merchant Cash Advance for your business and now struggle to make the payments? Find out how you can negotiate your way out at https://www.EndMyMCA.com
Former Disney executive Vance Morris shares how to build systems that remove chaos, create time freedom, and drive sales — without relying on hard selling.You'll learn: • Why most follow-ups fail before they're sent • How to raise prices through customer experience • What invisible selling really looks like in service businesses • How Vance runs 3 companies in 90 minutes a week • Why your space and process close the deal before you doAbout Vance Morris:Vance is a former Walt Disney World Resort executive who now helps service businesses systemize their operations, improve customer experience, and increase profits — all without losing time freedom. He is the longest-reigning GKIC/NOBS Marketer of the Year (2015–2019), and founder of Deliver Service Now.
The Practice of the Practice Podcast | Innovative Ideas to Start, Grow, and Scale a Private Practice
The Practice of the Practice Podcast | Innovative Ideas to Start, Grow, and Scale a Private Practice
What are some of the best strategies for enhancing client experience and loyalty in therapy? How do you make a great first impression that will leave a lasting impression? What's the key to fostering these long-term relationships in the business of therapy? In this podcast episode, Joe Sanok discusses the secrets to keeping clients coming […] The post More Than Marketing: The Secret to Keeping Clients Coming Back with Vance Morris | POP 1197 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Vance Morris helps business owners get, serve, and keep clients for life through creating experiences and response required marketing. He is a former birth control factory security guard turned Disney leader, turned bankrupt out-of-work executive, turned carpet cleaner, turned successful entrepreneur. Now, he's the founder of DSN Institute, helping businesses create customer experiences that drive extraordinary customer referrals and profits. Vance has a gift for our listeners. Click here to receive 52 Low Cost Ways to Wow Your Customers.