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CX Goalkeeper - Customer Experience, Business Transformation & Leadership
Released date: April 2025 Episode Number: 233 Name of the guest: Vance MorrisWhy You Can't-Miss This EpisodeIn this magical episode, Vance Morris shares powerful customer experience strategies straight from the Disney playbook. As a former Disney cast member and a business owner who successfully adapted these strategies into non-glamorous industries like carpet cleaning, Vance reveals how any business can create unforgettable experiences. This is a masterclass on turning ordinary services into extraordinary performances.About the GuestVance helps business owners get, serve, and keep clients for life through creating experiences and response-required marketing. He is a former birth control factory security guard turned Disney leader, bankruptcy out-of-work executive turned carpet cleaner, and successful entrepreneur.Author of: Systematic Magic, 7 Magic Keys To Disnify Your Business, Tales From The Customer Service Crypt. Award: Longest reigning Marketer of the Year; 2015-2019Relevant Linkshttps://www.facebook.com/vance.morris.9/https://www.linkedin.com/in/vancemorris/https://www.vancemorris.comhttps://www.deliverservicenow.comThe Top 3 Key LearningsCustomer Experience Begins with Culture: Your business mission must be more than just a statement—it should guide every employee's actions, like at Disney.Every Interaction Is a Performance: Treat every customer touchpoint as a stage performance—consistency, enthusiasm, and personality matter.Emotion Drives Loyalty: Emotional connections create loyal customers who forgive mistakes and promote your business passionately.Chapters00:00 Introduction and Guest Welcome00:39 Meet Vance Morris: From Disney to Business Owner05:10 The Magic of Disney: Lessons for Businesses09:15 Creating Memorable Customer Experiences14:24 Transforming Business with Personal Touches23:19 The Importance of Employee Experience26:33 Final Thoughts and Key TakeawaysKeywordsDisney customer experience, Vance Morris, Disney magic in business, customer service excellence, emotional connection in business, CX strategies, business transformation, Gregorio Uglioni podcast, employee experience, customer journey, customer loyalty tips, Disney cast member lessons, deliver service now, business culture tips, performance mindset in business.If you enjoyed this episode, please let us know! We'd love to hear your thoughts—leave a comment, share it with your network, and tell us what inspired you the most.And don't forget to follow and subscribe to the CX Goalkeeper Podcast never to miss a magical conversation: Podcast Page: https://www.cxgoalkeeper.com/Podcast Apple Podcast: https://apple.co/3qYr4nh Spotify: https://bit.ly/3GhCGXeCXGK
Hey everyone, welcome back to Mastering eCommerce Marketing. I'm Eitan Koter, and today's episode is a fun one.Eitan sits down with Vance Morris, a former Disney leader who spent over a decade crafting the kind of customer experiences people never forget. These days, he helps businesses build systems that make great service not just memorable, but also profitable - all through his Deliver Service Now brand and his “Return on Experience” approach.In this chat, Vance explains what customer experience really means - and spoiler alert, it's not just about being nice. He breaks down how companies can turn everyday moments into something people remember and return for. One of his go-to strategies? Sending printed newsletters in the mail - yes, actual mail - and why that works better than you might think.We also get into what he learned at Disney, how systems create freedom for teams and owners, and why answering your phone (yes, answering it) is one of the best things you can do for retention.If you're trying to keep customers coming back or want to stop competing only on price, this episode's worth a listen.Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social:Eitan Koter's LinkedIn: https://www.linkedin.com/in/eitankoter/ Vimmi LinkedIn: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications Guest: Vance Morris, Founder of Deliver Service Now InstituteVance Morris' LinkedIn: https://www.linkedin.com/in/vancemorris Deliver Service Now Institute:
In this episode, Vance Morris, a former Disney leader and founder of Deliver Service Now, shares how hospitality businesses can create extraordinary guest experiences—and significantly increase revenue—by implementing the proven systems behind Disney's magic. A few more resources: If you're new to Hospitality Daily, start here. You can send me a message here with questions, comments, or guest suggestions If you want to get my summary and actionable insights from each episode delivered to your inbox each day, subscribe here for free. Follow Hospitality Daily and join the conversation on YouTube, LinkedIn, and Instagram. If you want to advertise on Hospitality Daily, here are the ways we can work together. If you found this episode interesting or helpful, send it to someone on your team so you can turn the ideas into action and benefit your business and the people you serve! Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands
Vance Morris is an entrepreneur, keynote speaker, and an authority on customer experience & customer service. Vance previously worked at Walt Disney World where he managed multiple restaurants and nightclubs. At Disney, he learned much about customer service, paying attention to small details, and creating memorable guest experiences. In this episode, we discussed how Vance applies the lessons he learned at “the happiest place on Earth” to his carpet cleaning company and other service businesses. By sprinkling in some Disney magic and going the extra mile to surprise and delight his customers, Vance Morris made his cleaning companies stand out from the competition. While carpet cleaning and mold remediation may not sound like the most glamorous and exciting businesses in the world, Vance set his companies apart by using creative branding and marketing tactics, building a strong culture, and bending over backward to deliver a level of service that leaves his competitors in the dust. Also a business coach and mentor to entrepreneurs, Vance shares his Disney-influenced approach with his coaching clients to help them build strong, engaged teams and drive customer loyalty without getting in their own way. He helps his clients create systems that give them more freedom and allow them to spend more time working on their businesses and less time in their businesses. If you're anything like me, you don't want to be coached by someone whose only business has been a coaching business or someone who has only studied business from books and courses; you want to get advice from a business owner who has firsthand experience running successful small businesses. Vance Morris is the real deal with the wisdom and insights to share that can only be learned from experience. Watch this episode on YouTube: https://youtu.be/I9osnSwhnnk Connect with Vance Morris: https://www.linkedin.com/in/vancemorris/ Get his free list of 52 Ways To Wow Your Customers Without Breaking The Bank here: www.wow52ways.com Learn more about his three successful service businesses: www.easternshorecarpetcleaning.com www.easternshorerugcleaning.com www.marylandmoldbusters.com
Disney is known for unforgettable customer experiences, but what if you could bring that same magic into your own business? Vance Morris, a former Disney leader turned entrepreneur, shares how the company's systems, attention to detail, and customer-first mindset can help small businesses stand out. He explains how to create a consistent experience, build strong customer relationships, and turn everyday interactions into something memorable.We also talk about the power of systems, the role of storytelling in marketing, and simple ways to wow customers without breaking the bank. If you want practical, straightforward strategies for improving customer experience, this episode has plenty of ideas to put into action.Send us a textDownload the free Marketing Playbook to help you plan your marketing strategy! Support the show Show Notes Apply to be featured on My Weekly Marketing!
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Customer retention isn't just about keeping people around—it's about crafting unforgettable experiences that turn customers into lifelong fans. This week on the Marketing Boost Solutions Podcast, we sit down with Vance Morris, a Disney veteran turned customer experience strategist, who has mastered the art of turning service into a profit-driving machine. From guarding a birth control factory (yes, really!) to leading at Disney, facing bankruptcy, and rebuilding his career, Vance knows firsthand how to WOW customers and keep them coming back. He shares why most businesses fail at retention, how to monetize customer experience for real revenue, and the simple but powerful steps you can take today to transform the way your customers engage with your brand.If you're ready to break free from the competition, command premium prices, and create a business that customers can't stop talking about, this episode is a must-listen. And because Vance believes in delivering massive value, he's giving away his free hot sheet: 52 Ways to WOW Your Customers—a game-changing resource packed with strategies you can use immediately. Tune in to the full episode and find out how to grab your copy! Get ready to flip the script on customer retention and make your business truly unforgettable!Learn more about Vance below:
Prioritizing Customer Retention over Acquisition Shep Hyken interviews Vance Morris, customer service speaker, service and marketing strategist at Deliver Service Now Institute, and former Disney Leader. He talks about nurturing loyal customers and creating successful businesses through exceptional customer experiences. This episode of Amazing Business Radio with Shep Hyken answers the following questions and more: What Disney customer experience principles can be applied to enhance customer service in other industries? How can businesses create an emotional connection with customers? How can businesses use unique customer experiences to stand out in a competitive market? What role does employee interaction play in creating memorable customer experiences? How does a business enhance customer loyalty without relying on points or discount programs? Top Takeaways: People remember how they feel when engaging with a brand, which means creating unique and memorable experiences can truly set a business apart from the competition. Customers are willing to pay more for excellent service. An elevated customer experience often allows companies to charge a premium price and cultivate a loyal customer base. Building emotional connections with customers is more powerful than relying solely on points and perks in loyalty programs. When customers can relate to and feel an emotional bond with the brand or its employees (it takes only one), it creates loyalty. Sharing personal stories that resonate with customers and supporting social causes that are important to them makes customers love doing business with a company. The points and perks are incentives for customers to do business with a company, but they shouldn't be the only reason. If the customer experience isn't great, you will lose your customers as soon as a competitor comes up with a similar program or something better. Retaining existing customers is significantly more cost-effective than acquiring new ones. Loyal customers who have had positive experiences are more likely to make repeat purchases, spend more over time, and recommend a brand to others. Plus, Vance shares examples of fundamental business transformation through amazing customer experience. Tune in! Quote: "Customer service begins before the sale. It begins with marketing, preparation, and training. It begins with the first interaction your company has with your customers." About: Vance Morris helps businesses successfully apply Disney's principles to create memorable experiences. He is also a keynote speaker and the author of Systematic Magic: 7 Magic Keys to Disnify Any Business: How to Out Serve, Out Price & Out Market Your Competition in Any Economy. Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and host of Amazing Business Radio. Learn more about your ad choices. Visit megaphone.fm/adchoices
In this Pocket Sized Pep Talk, you'll learn:Tips on response required marketing. Lessons learned at Disney that shaped his approach to creating magical customer experiences.Why the concept of experience is so critical in today's business world, especially for small businesses. Some practical ways businesses can justify premium pricing to their customers.How small businesses can compete with big brands. Spoiler Alert: It begins with focusing on customer retention.What are "hidden details," and why they matter even if most customers never notice them.We all need to show up, but How do you recommend businesses start showing up like no one else in their market?Vance shares a coupleof success stories of how small businesses used his strategies to significantly increase their profits! To learn more about this guest:vance@chesapeakeservicesolutions.comwww.chesapeakeservicesolutions.com
Vance helps business owners get, serve and keep clients for life through creating experiences and response required marketing. He is a Former Birth Control Factory Security Guard turned Disney Leader, turned Bankrupt Out of Work Executive, turned Carpet Cleaner, turned Successful Entrepreneur.Learn More: https://deliverservicenow.com/Influential Entrepreneurs with Mike Saundershttps://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/Source: https://businessinnovatorsradio.com/interview-with-vance-morris-founder-of-deliver-service-now
Vance helps business owners get, serve and keep clients for life through creating experiences and response required marketing. He is a Former Birth Control Factory Security Guard turned Disney Leader, turned Bankrupt Out of Work Executive, turned Carpet Cleaner, turned Successful Entrepreneur.Learn More: https://deliverservicenow.com/Influential Entrepreneurs with Mike Saundershttps://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/Source: https://businessinnovatorsradio.com/interview-with-vance-morris-founder-of-deliver-service-now
Bring the magic of Disney to your small businesses by showing how exceptional customer service creates unforgettable loyalty.Join me as I chat with Vance Morris, a former Disney executive turned small business owner and customer experience expert. Vance shares how his time at Disney taught him the power of systems, emotional connections, and attention to detail. He explains how these lessons help him create “walk-on-burning-coals loyalty” for his customers. Whether it's using direct mail, personal touches like handwritten notes, or even bringing flowers to fix a service mistake, Vance emphasizes that great customer service is about making people feel valued and remembered.With his signature humor and actionable advice, Vance shows how small businesses can stand out by focusing on the details that build trust and long-term relationships. His approach proves that delivering exceptional experiences isn't just for Disney—it's for any business that cares about its customers.Highlights:Learn how creating consistent systems can make every customer interaction smooth, memorable, and impactful.Discover why emotional connections, like personalized touches in service and marketing, lead to customer loyalty.Understand how creative strategies, like direct mail and thoughtful gestures, keep your business top of mind.Gain insights into turning service mistakes into opportunities to strengthen customer relationships.Explore practical ways to deliver standout customer experiences that build trust and long-term success.Connect with Vance:Website: https://deliverservicenow.comGet Vance's book, Systematic Magic, for free now at https://book.deliverservicenow.com/free-bookIn appreciation for being here, I have some gifts for you:A LinkedIn Checklist for setting up your fully optimized Profile:An opportunity to test drive the Follow Up system I recommend by taking the3 Card Sampler – you won't regret it.AND … Don't forget to connect with me on LinkedIn and be eligible for mycomplimentary LinkedIn profile audit – I do one each month for a luckylistener!Connect with me:http://JanicePorter.comhttps://www.linkedin.com/in/janiceporter/https://www.facebook.com/janiceporter1https://www.instagram.com/socjanice/Thanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode andthink that others could benefit from listening, please share it using the socialmedia buttons on this page.Do you have some feedback or questions about this episode? Leave a note inthe comment section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you cansubscribe to the podcast on Apple Podcasts or your favorite podcast app.Leave us an Apple Podcast reviewRatings...
Vance Morris is a former Disney Leader turned entrepreneur, coach, speaker and author. He helps businesses deliver extraordinary customer experiences through workshops, boot camps, and training at Disney. In this episode, Vance shares practical strategies for implementing premium pricing by presenting options and building value through transparency and trust. He emphasizes the importance of creating emotional connections with customers to enhance loyalty and retention, even in B2B environments. Additionally, he advocates for confident implementation of price increases, highlighting that many pricing challenges stem from business owners' mindset rather than market resistance. Why you have to check out today's podcast: Learn how to confidently set premium prices and create packages that differentiate your business from competitors. Discover how emotional connections, rather than just logic, can drive customer loyalty and enhance sales, even in B2B settings. Get tips on overcoming common pricing hurdles and improving customer retention through simple yet effective strategies. “People have enough information, they don't have enough implementation; just go do it. You could go out right now, raise your prices 10% and nobody's going to bat an eyelash.” - Vance Morris Topics Covered: 01:45 - How he found himself in pricing 02:31 - Sustaining a cycle of value and profitability as inspired by Disney's pricing strategies 05:20 - How he justifies premium pricing in his upholstery cleaning business 08:46 - Demonstrating expertise and showcasing value 11:32 - Emphasizing the value of positioning as a premium service rather than competing on being the second cheapest 13:00 - Maintaining pricing integrity 14:21 - Adapting Disney-inspired strategies to differentiate your business making it incomparable to competitors 16:37 - How to differentiate your products or services, even in competitive markets like B2B software 17:57 - How to foster loyalty, enhance customer retention, and make price increases more acceptable 21:09 - Highlighting the value of small, thoughtful gestures to build a positive reputation and stand out in competition 22:42 - Offering premium pricing tiers in clear, non-salesy manner 24:57 - Vance's best pricing advice Key Takeaways: "Not so much to justify [premium pricing], as it is being able to offer a better experience, which then allows me to charge a higher price, which puts more money in my pocket." - Vance Morris "It's about creating a connection. It's people doing business with people. It's not people doing business with business and creating some kind of emotional connection with the purchasing manager, with whoever's doing the buying. And it just makes selling so much easier." - Vance Morris "When you have that connection, a price increase may not be overlooked, but is a lot more palatable than just hard excel spreadsheets flying around." - Vance Morris "There is no competitive advantage to being second cheapest; if you're not going to be the cheapest, you might as well go the other direction." - Vance Morris People/Resources Mentioned: Disney: https://www.disney.com/ Ritz-Carlton: https://www.ritzcarlton.com/ Dunkin Donuts: https://www.dunkindonuts.com/en Connect with Vance Morris: LinkedIn: https://www.linkedin.com/in/vancemorris/ Website: https://deliverservicenow.com/ Connect with Mark Stiving: LinkedIn: https://www.linkedin.com/in/stiving/ Email: mark@impactpricing.com
Are you tired of being seen as just another commodity? Ready to stand out, command premium prices, and deliver extraordinary customer experiences? In this episode of the DMC Marketing Nugget, host Devin Herz sits down with Vance Morris, founder of Deliver Service Now Institute and author of Systematic Magic. From his journey as a Disney leader to a thriving entrepreneur, Vance shares transformative strategies to elevate your business. In this episode, you'll discover: Lessons from Disney: How Vance's experiences at Disney shaped his approach to creating memorable customer experiences. "7 Magic Keys" to Success: One powerful key from Systematic Magic that can immediately improve your customer service. Pricing for Premium: Vance's advice on reducing price resistance and commanding premium prices. Turning Failures into Loyalty: Proven strategies to use service recovery as a tool to enhance customer trust and loyalty. Learn how to "Disnify" your business and unlock the secrets to long-term success with Vance Morris. Don't miss this incredible episode! Hit like & follow, listen on your favorite streaming app, and visit DMCMarketingNugget.com for more insightful episodes.
Are you tired of being seen as just another commodity? Ready to stand out, command premium prices, and deliver extraordinary customer experiences? In this episode of the DMC Marketing Nugget, host Devin Herz sits down with Vance Morris, founder of Deliver Service Now Institute and author of Systematic Magic. From his journey as a Disney leader to a thriving entrepreneur, Vance shares transformative strategies to elevate your business. In this episode, you'll discover: Lessons from Disney: How Vance's experiences at Disney shaped his approach to creating memorable customer experiences. "7 Magic Keys" to Success: One powerful key from Systematic Magic that can immediately improve your customer service. Pricing for Premium: Vance's advice on reducing price resistance and commanding premium prices. Turning Failures into Loyalty: Proven strategies to use service recovery as a tool to enhance customer trust and loyalty. Learn how to "Disnify" your business and unlock the secrets to long-term success with Vance Morris. Don't miss this incredible episode! Hit like & follow, listen on your favorite streaming app, and visit DMCMarketingNugget.com for more insightful episodes.
Retaining customers while charging premium prices can feel like walking a tightrope, especially when expectations are sky-high. Customers need to feel like they're getting more than just a product—they want an experience, value, and a relationship they can trust. When retention becomes a challenge, it's often a signal to focus on deeper connections and delivering consistent quality. Premium pricing isn't just about what you sell; it's about how you make customers feel about choosing you. https://www.youtube.com/watch?v=IK6s-P0yh3U Vance Morris is a seasoned business consultant with over a decade of experience working for the iconic Disney company. Drawing from his unique expertise, Vance has developed a concept he calls "system magic" – a strategy to create extraordinary customer experiences that attract affluent clients and justify premium pricing. Today, Vance talks about consistent customer retention strategies, including the implementation of a "customer retention system in a box" that combines print newsletters, postcards, and email campaigns to keep businesses top-of-mind with their existing customer base. Stay tuned! Resources Deliver Service Now: Helping Established Business Owners & Entrepreneurs Vance Morris: Bring the Magic of Extraordinary Customer Experiences To Your Audience or Company Follow Vance Morris on Facebook Connect with Vance Morris on LinkedIn
In this episode, I sit down with the extraordinary Vance Morris, a Disney management alumnus who spent 10 years creating magical experiences at Walt Disney World. From leading the opening of the iconic Chef Mickey's to running his own successful business, Vance shares how businesses of all sizes can apply Disney-style service principles to create unforgettable customer experiences. Vance's unique journey—from security guard at a birth control factory to Disney leader, to a thriving entrepreneur—is full of funny, relatable, and inspiring moments. He opens up about the triumphs and setbacks that shaped his approach to leadership and customer service. Get ready to be inspired and take notes—this episode will have you thinking about all the ways you can Disnify your business! Learn more about Vance Morris: https://yes.deliverservicenow.com/
On this episode of the Customers First Podcast, I enjoyed engaging with Vance Morris, a former Disney executive and founder/owner of Deliver Service Now. With an impressive background that includes a decade at Walt Disney World, where he played a pivotal role in the design and operation of Chef Mickey's, Vance brings a wealth of knowledge on customer experience and service excellence. We explored his transition from the corporate world to entrepreneurship, delving into his mission to help businesses implement Disney-inspired service models that delight customers and drive profitability. Vance emphasized the crucial role of customer experience as the ultimate differentiator in today's competitive landscape. Drawing from personal anecdotes, he shared insights on how even mundane tasks can elevate the customer experience. For instance, Vance recounted his early days of delivering newspapers, highlighting how attention to detail rooted in customer preferences shaped his understanding of service excellence. At Disney, he learned that every detail contributes to the overall experience, setting the stage for his methodologies. One of the highlights of our conversation was Vance's framework outlined in his book Systematic Magic, where he introduced the seven magic keys to "Disney-fy" businesses. Each key plays a vital role in crafting memorable customer interactions. An important takeaway was his view that details either enhance or detract from the experience. He urged listeners to conduct evaluations of their businesses to recognize the subtle elements that might influence customer perception. Lastly, we explored the synergy between all these elements through Vance's equation for business success. He explained how combining employee experiences, quality customer experiences, quality business practices, and effective direct-response marketing leads to sustainable profits. This holistic approach challenges businesses to look beyond traditional metrics and aim for comprehensive customer and employee engagement. Timestamps: 5:11: Seven Magic Keys to Disney-fy Businesses 12:41: The Importance of the Wow Component 18:02: Employee Magic and Customer Experience Vance's Contact Information: Website: https://go.deliverservicenow.com/ LinkedIn: @VanceMorris Free Book: https://yes.deliverservicenow.com/deliver-service-now Tacey's Contact Information: All Social Media: @taceyatkinson Website: https://www.taceyatkinson.com Thank you for tuning in, and I look forward to having more valuable conversations together in the future. Remember: Customer-Centric Cultures Create Magical Customer Experiences. Now Go Spread the Magic!
Vance Morris is a Walt Disney World Resort Management Alumni, having spent 10 years as a leader in the Resorts. He runs the only XPerience Systems & Direct Response Marketing business on the planet. Here he coaches companies to create XPerience Service Systems and then monetize them through direct response marketing. Longest Reigning Marketer of the Year (2015-2019) , GKIC/NOBS/MM & Dan Kennedy Award Winner. Vance helps business owners get, serve and keep clients for life through creating experiences and response required marketing without working harder. He is a Former Birth Control Factory Security Guard turned Disney Leader, turned Bankrupt Out of Work Executive, turned Carpet Cleaner, turned Successful Entrepreneur. To learn more about Vance, check out the following links: Vance's Website & Book: https://yes.deliverservicenow.com/deliver-service-now Facebook: https://www.facebook.com/vance.morris.9 Instagram: https://www.instagram.com/morrisvance/ LinkedIn: https://www.linkedin.com/in/vancemorris/ YouTube: https://www.youtube.com/@Deliverservicenow
In this episode of Systematic Magic, Vance Morris takes us behind the scenes at Disney, where he once had the opportunity to suit up as Goofy himself. He shares an unforgettable story of how he, as Goofy, transformed an irate guest's meltdown into a magical moment of laughter and delight. More importantly, Vance dives into how you can apply these same principles to your business when faced with unhappy customers—minus the giant dog costume, of course. Whether you're a carpet cleaner, financial planner, or running a service team, these tips will help you defuse tension and turn frustrated customers into raving fans. Key Takeaways: Disarm with Empathy: Even if the customer's complaint has nothing to do with you, acknowledging their frustration is the first step in calming them down. Lighten the Mood: Humor or a little bit of surprise can defuse a tense situation. Just be sure it's appropriate for the moment and your audience. Offer a Personalized Solution: Once the customer is in a better headspace, hit them with a thoughtful solution that addresses their problem in a meaningful way. Mentioned in the Episode: Disney World and the power of character interactions. The art of using humor to transform negative customer experiences. Examples of how service-based businesses can turn unhappy customers into loyal, satisfied clients. If you enjoyed this episode, share it with your team or a fellow business owner who could use a little customer service inspiration. Don't forget to subscribe to Systematic Magic for more episodes on creating unforgettable experiences and dominating your market! Connect with Vance Morris: Website: VanceMorris.com LinkedIn: Vance Morris Newsletter: The XPerience Report
In today's episode of Systematic Magic, we dive into one of Disney's most powerful but overlooked strategies: hidden details. From once-a-year Hidden Mickeys to pirate skeletons locked in an eternal chess match, Disney weaves storytelling magic into the smallest of moments. But here's the real secret: these details aren't just for show. They're designed to captivate a very special audience—the 1% who notice. And those superfans? They're worth their weight in gold. Tune in as Vance Morris breaks down why hidden details matter, how they create word-of-mouth marketing that no budget can buy, and how you can use this strategy in your own business. Whether it's adding unexpected touches, creating Easter eggs, or building stories within stories, you'll walk away with actionable tips to create a richer experience for your customers—just like Disney. What You'll Learn in This Episode: The role hidden details play in creating a deeper customer experience. Examples of Disney's hidden details, like the once-a-year Hidden Mickey and the stalemated pirate skeletons in Pirates of the Caribbean. Why focusing on the 1% of superfans who notice these details can amplify your business. How to apply Disney's strategy to your own business with surprise touches, Easter eggs, and storytelling. Key Takeaways: Hidden details aren't about being seen by everyone—they're about delighting the few who notice. Those superfans create a ripple effect, driving word-of-mouth marketing. You can implement this in your business with small, thoughtful touches that turn customers into advocates. Actionable Tips: Add a surprise freebie or handwritten thank-you note to your customer's next order. Hide a special offer or discount somewhere on your website or in your email campaigns. Share behind-the-scenes stories or fun facts about your business that give customers something new to discover. Memorable Quote: "It's not about everyone seeing every detail. It's about those who do—and the ripple effect they create. The 1% who ‘get it' become your superfans, and they'll tell the world about it." Resources Mentioned: Want to learn more about creating unforgettable customer experiences? Check out Vance Morris's site www.DeliverServiceNow.com for more tips and strategies. Subscribe and Review: Love what you're hearing? Be sure to subscribe so you don't miss an episode. If you're enjoying the show, leave us a review on your favorite podcast platform—it helps others find the podcast and allows us to keep bringing you valuable insights! #CustomerExperience #BusinessGrowth #DisneyMagic #HiddenDetails #SystematicMagic #ExperientialMarketing #DisnifyYourBusiness #MarketingStrategy #WordOfMouth #SuperfanStrategy
In this heartfelt and enlightening episode of the Systematic Magic Podcast, host Vance Morris sits down with Melissa Cocuzza, the founder of Club 62, a groundbreaking platform designed to help seniors, caregivers, and their families. With a rapidly growing senior population, Melissa is tackling the real issues facing our aging loved ones—loneliness, caregiving challenges, and navigating complex health care options—with innovative solutions like AI-powered companions and senior care resources. Vance, sharing his own experiences with aging parents, dives deep into how Club 62 is providing seniors with life-enhancing tools and offering much-needed relief to caregivers. Melissa highlights game-changing products like the AI companion, LEQ, that helps reduce loneliness and improve daily life, and discusses new innovations in senior care technology. Key Takeaways: The epidemic of loneliness among seniors and how it affects both mental and physical health. Melissa's discovery of LEQ, an AI-powered companion that helps seniors stay connected and improves their quality of life. How Club 62 is providing seniors and caregivers with innovative resources, social connections, and support through a unique virtual community. The emotional and practical challenges caregivers face and how Club 62 is designed to help them manage these pressures. Vance shares personal stories about his aging parents, offering a relatable and real-life connection to the challenges Melissa addresses. Notable Quote:*"Making aging a fun adventure"—Melissa's mission is to help seniors live vibrant, connected lives while easing the burden on caregivers. Resources Mentioned: Club 62 LEQ: AI-Powered Senior Companion Tree Aware: Stylish Emergency Necklace If you're interested in learning more about how Club 62 can help you or your loved ones, visit Club 62. Don't forget to subscribe to the Systematic Magic Podcast and join Vance's mission to eliminate poor client and patient experiences!
In this episode of the Systematic Magic podcast, host Vance Morris sits down with Tish Van Ravenhorst, a dynamic leadership coach and team-building consultant, to uncover the secrets to building high-performing teams. With a last name meaning "of the dark forest," Tish brings a deep understanding of human behavior and organizational dynamics, guiding leaders to navigate challenges, manage change, and leverage strengths for maximum impact. Join Vance and Tish as they explore practical strategies for improving team communication, overcoming resistance to change, and fostering an environment where both individuals and organizations can thrive. Whether you're a seasoned leader or just starting your management journey, this episode is packed with actionable insights to help you elevate your team's performance and achieve your business goals. Tune in to discover how to turn your organization's greatest successes into powerful tools for growth and learn what it truly takes to be an inspiring and effective leader. About Tish: Tish VanRavenhorst, leadership coach at Next Level Teams, is known for her commitment to delivering exceptional value to clients across various industries. She has been recognized for her contributions to team development within the Department of Defense and the Navy. Tish specializes in coaching professionals at all levels and holds certifications from Gallup, Shipley Communications, and ICF. She focuses on empowering clients to leverage their strengths effectively and to navigate challenges. By focusing on goals and helping individuals navigate leadership challenges, Tish enables her clients to achieve tangible results. In addition to her coaching work, Tish is the founder of South Kitsap Backpacks for Kids and an active Rotarian. Her dedication to both client satisfaction and community service exemplifies her role as a trusted partner in her clients' journey towards growth. About Vance Morris: Vance helps business owners get, serve and keep clients for life through creating experiences and response required marketing without working harder. He is a Former Birth Control Factory Security Guard turned Disney Leader, turned Bankrupt Out of Work Executive, turned Carpet Cleaner, turned Successful Entrepreneur. Deliver Service Now
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In this episode, we have Vance Morris, who helps business owners serve and keep clients for life through creating experiences and response-required marketing without working harder. Vance discusses his transition from being an employee to starting a carpet cleaning business and later venturing into coaching and consulting. Vance explains the concept of customer mapping and how it is a vital tool for businesses. He emphasizes the importance of creating experiences and responses required marketing to enhance customer interactions and retention. Moreover, he highlights that being a CEO means getting the team to actively engage in the business and finding the best way to utilize their skills. Website: Vance Morris' Xperience Service Systems LinkedIn: Vance Morris Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE. I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!
MAGICAL CUSTOMER EXPERIENCEDoes creating a magical customer experience sound like a bunch of marketing pie in the sky?Well, today's Summer Classic guest is a Disney management alum, and he says that you don't need a roller coaster or nightly fireworks to create a magical customer experience. What You'll Discover About the Magical Customer Experience:* How to adopt the magical customer experience for your business* How small gifts create a magical customer experience and increase revenue* How to get ideas for making your own magical customer experience* How Disney's Law of Unlimited Abundance fits into the magical customer experience* How to keep new hires from ruining the magic* Salvaging the magical customer experience when things go wrong* 2 ways businesses diminish the magical customer experience* And MUCH more. Guest: Vance MorrisVance spent 10 years working for the mouse at Walt Disney World in Orlando Florida. He started his career at Disney on the Opening Team of the Yacht & Beach Club Resorts, and progressed through the management ranks as a Night Club Manager at Pleasure Island, Service Trainer aboard the Empress Lily, and on the revitalization team of the Contemporary Resort in the mid-90's. It was at the Contemporary that Vance got his crowning achievement, Designing, Opening and Operating Chef Mickey's, Disney's flagship Character Dining Experience.After leaving Disney, (yes people do leave) he utilized his skills to rescue or improve many of America's companies and government agencies. His clients included Legal Seafoods, Tyson, NASA, Rain Forest Café, Compass Group, The Executive Office of the President of the United States, The Smithsonian and the Kennedy Center for the Performing Arts.Tiring of corporate life, Vance opened his own Bricks & Mortar Business in 2007. After meteoric growth of his service business, other entrepreneurs began to seek him out for advice and counsel. This spawned his next business, Deliver Service Now!, consulting and coaching other companies on how to create and implement Disney style service and then apply Direct Response Marketing to profit from it.Vance Morris has shared the stage with many of the premier marketers and service professional in the world; Dan Kennedy, Joe Polish, Bob Brown, Lou Ferrigno, Dean Jackson, Charles Henning, Lee Cockerell, and Meg Crofton.2015-2019 Longest Reigning Marketer of the Year, GKIC & Dan Kennedy Award WinnerRelated Resources:If you liked this interview, you might also enjoy our other Customer Satisfaction episodes.Contact Vance and connect with him on LinkedIn, Facebook, and Twitter.Join, Rate and Review:Rating and reviewing the show helps us grow our audience and allows us to bring you more of the rich information you need to succeed from our high powered guests. Leave a review at Lovethepodcast.com/BusinessConfidential.Joining the Business Confidential Now family is easy and lets you have instant access to the latest tactics, strategies and tips to make your business more successful.Follow on your...
Rob Anspach interviews Vance Morris author of “Systematic Magic: 7 Magic Ways To Disnify Your Business” reflecting on 100 Years Of Disney and how entrepreneurs can emulate Walt’s vision. The post Ep 265 – 100 Years Of Disney first appeared on Rob Anspach's E-Heroes.
Vance interviews Morry Zelcovitch, The World's First And Only Brainwave Entrainment Engineer As a child Morry had many problems ranging from hearing thousands of voices in his head to severe depression. He also had a very big mouth, was always getting into trouble and was unbelievably accident prone. Something inside him made him start looking into the brainwave entrainment field when he began to observe that sometimes, time would seem to move faster and more pleasantly than other times. He eventually made the connection that when time seemed to move quicker the sounds, he was hearing were more rhythmic in nature. And when time seemed to painfully stand still, the surrounding sounds were far more disjointed. After many years of using other people's products, with some limited success, he was determined to figure out why these recordings seemed to work only in a minor way, when all of the research he read suggested the effects should be more dominant than what he was experiencing. He decided that the best route to understanding was learning at the feet of an expert in the field. So he contacted the worlds foremost expert in the field of brainwave entrainment and discovered some invaluable secrets that he could not get anywhere else. Now he has conquered those extra voices in his head and severe depression, and his mission in life is to help others improve the quality of their lives without the use of dangerous and habit-forming drugs. Morry Zelcovitch The World's First And Only Brainwave Entrainment Engineer Skype - morryzelco https://www.linktr.ee/morryzelco
Welcome to the Evolvepreneur (After Hours) Show I am your Special Host Richard Wray Join me today where we dig deep with our guests and get you the best concepts and strategies to fast-track your business. My very special guest today is Vance Morris ... Vance Morris is a former Disney employee who spent 10 years at the company before starting his own businesses. He wrote a book called "Systematic Magic" which outlines 7 keys to creating unique customer experiences. Vance advises people to follow their instincts and become entrepreneurs if they're unhappy in their jobs. He also emphasizes the importance of having a coach to guide and assist in achieving goals. Vance is known for his expertise in XPerience Systems and Direct Response Marketing. He has worked with various companies and government agencies, including Legal Seafoods, NASA, and the Kennedy Center. After leaving corporate life, Vance opened his own business and began consulting and coaching other companies on how to provide exceptional service and utilize direct response marketing.
Daryl Dexter is known for creating or fixing the user experience when it comes to technology. He was brought into Synchrony at the time to enhance the whole mobile experience from your phone or a tablet, if the cashier is using a tablet, I like to simplify that experience as much as humanly possible. It's not fun getting a credit card. daryldexter.com or area87.io are the best ways to get in touch with Daryl. Vance Morris is a Walt Disney World Resort Management Alumni, having spent 10 years as a leader in the Resorts. He runs the only XPerience Systems & Direct Response Marketing business on the planet. Here he coaches companies to create XPerience Service Systems and then monetize them through direct response marketing. Longest Reigning Marketer of the Year (2015-2019) , GKIC/NOBS/MM & Dan Kennedy Award Winner. Vance can be reached at www.DeliverServiceNow.com or vance@deliverprofitsnow.com .
Vance Morris is a former leader at Walt Disney World where he rose through the ranks across the company's different resorts. Upon leaving, he took his knowledge of Disney's customer service to find a way to bring it into outside industries. He now works as a business coach operated through his business, Deliver Service Now. The company provides tours of Disney World to business owners looking to improve the user experience they provide clients and customers through their own businesses. Whether you run a maid service or a financial planning firm, you will find great insight from what he has to share! Here's a Glimpse of What You'll Learn 0:00 Introduction 3:08 The Vance Morris Timeline 7:17 Dealing With Bankruptcy 9:30 Beyond Carpet Cleaning 10:24 Starting The Disney XPerience 11:39 What is The Disney XPerience? 12:52 Thinking Outside the Box 15:08 The Business of Making Memories 20:12 Actors Can't Have a Bad Night 22:34 Outlining the Disney XPerience 27:43 The Implementation Blueprint 29:02 How to Have the Disney XPerience Deliver Service Now provides their state of the art, 3-day business accelerator service bootcamp for those looking to improve their competitive edge in their respective industries. Sign up for the next Disney XPerience taking place if you're interested in finding out how to bring the magical service of Walt Disney World Resorts to your business! At the time this episode was released, the upcoming event is to take place October 5, 6, and 7, 2023. Speakers Featured in this Episode - Tom Foster of Foster Web Marketing - Vance Morris of Deliver Service Now This episode is brought to you by Foster Web Marketing. Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices. Our award-winning marketing and systems solutions are what sets us apart from everyone else.
In this episode, we have a lovely chat with Allison Pearson, owner of The Stress-Free Groomer in Suffolk, UK. Allison provides grooming services for all dogs but specializes in providing grooming services for anxious pets who may not appreciate being groomed. About Allison: Allison Pearson is the Owner of The Stress Free Groomer in Suffolk uk and loves introducing puppies to the grooming process and has created her own signature puppy program to introduce puppies to the grooming process slowly and safely, as well as helping other dogs that have worries come to approach the process in a calmer manner. She has spent time widening her knowledge with extra courses in dog behaviour, bite prevention, Tellington T Touch, and Reiki to help the dogs in her care. While grooming is her primary job function, Allison also offers a pet sitting service for those pets who prefer their own home comforts. She has also been featured in East Anglian Daily Times for winning the award for "Best Niched Dog Groomer at Impact 23 hosted by Dominic Hodgson (the Pet biz wiz) & Vance Morris (the xperience guy). Website: www.thestressfreegroomer.com Facebook: www.facebook.com/Stressfreegroomer Instagram: www.instagram.com/stressfreegroomer ----------------------------------------------- Be sure to follow The Animal Files online and on Facebook! www.theanimalfilespodcast.com www.facebook.com/theanimalfilesofficial Instagram => @theanimalfileofficial Twitter => @theanimalfiles YouTube: @theanimalfilespodcast Have a topic you would like us to tackle? Join our Facebook Community for references, conversations, and resources. www.facebook.com/groups/tafcommunity or you can Email us at: theanimalfilespodcast@gmail.com Want to support the show? => Become a Patron: www.patreon.com/theanimalfilesofficial Or grab some Merch: http://www.teepublic.com/user/positivitees/albums/129886-the-animal-files-podcast-and-radio-show Don't forget to Rate, Review, Follow, and Subscribe on all of your favorite podcasting platforms!
Tune in to explore how the magic of Disney's 'linertainment' concept can revolutionize your eCommerce customer experience.In this episode, we draw on Vance Morris's experience at Disney to examine how linertainment can reshape eCommerce customer journeys, reducing friction and amplifying engagement. Discover how a clear USP and the power of micro-influencers can elevate your business strategy.
Arliss is an amazing business consultant that truly wants to see businesses grow. She specializes in organization, process, and streamlining operations so that entrepreneurs can get out and have more fun. Her business is based in Hawaii but has clients all over the US. She is known as The Ideas Queen as she is an outside the box thinker. She loves working with business owners that are hungry for knowledge and are lifelong learners. She can be reached at www.soullutions.com or here is a link to sign up for a free Business Coaching Session or to gift a free coaching session to someone who would benefit from it: https://calendly.com/soullutions/30min
When you are in a commodity business, how and when do you separate yourself from the competition? Right at the beginning and with a gift. In this episode, I breakdown a marvelous gift that Dog Groomer, Allison Pearson, gives to new clients in order to welcome them and make them feel special. She has done a marvelous job including many items that don't even have to do with dog grooming!
In this episode Vance Morris, host of the Systematic Magic Podcast, discusses the negative impact of processes and procedures that make it harder for customers to do business with a company. He calls this the "sales and service prevention department," and shares examples of his own frustrating experiences in a shoe store and at an airport. Morris emphasizes the importance of making business processes easier for customers, rather than creating unnecessary barriers. While he recognizes the value of having procedures in place, he encourages companies to reevaluate any policies that may be hindering sales or customer service. Morris also promotes his new magazine, The Experience Report, which provides news and marketing strategies for businesses looking to improve the customer experience. He encourages listeners to implement the strategies discussed on his podcast and in his magazine to eliminate poor client experiences. Author of the book “Systematic Magic, 7 Magic Keys to Disnify Any Business” For more on Disney Style Service and small business marketing or having Vance speak at your next event or meeting, check out the free special report "Systematic MAGIC, How to Disnify Any Business". Vance Morris is a Walt Disney World Resort Management Alumni, having spent 10 years as an executive in the Resorts. He runs the only Disney Service & Direct Response Marketing business on the planet. Here he coaches companies to create Disney Style Service Systems and then monetize them through direct response marketing. He is also the longest reigning GKIC Marketer of the Year. He can be reached at www.DeliverServiceNow.com or vance@deliverprofitsnow.com . For speaking engagements, please visit www.vancemorris.com
We all have a special gift. During this episode, Vance interviews Jonathan Adrien, a motivational speaker and a thought leader in leadership development and youth empowerment. He holds a Master's degree from Penn State University in Leadership Development. He can be reached at https://www.motivationbyjon.com/ Author of the book “Systematic Magic, 7 Magic Keys to Disnify Any Business” Author of the new book “Tales From the Customer Service Crypt. 10 Tales of Customer Experiences So Poor, They Should Be Buried In a Crypt For All Eternity. AND 47 Actionable Strategies, Questions, or Tactics You Can Use Right Now to Improve Your Client / Patient Experience For more on Disney Style Service and small business marketing or having Vance speak at your next event or meeting, check out the free special report "Systematic MAGIC, How to Disnify Any Business". Vance Morris is a Walt Disney World Resort Management Alumni, having spent 10 years as an executive in the Resorts. He runs the only Disney Service & Direct Response Marketing business on the planet. Here he coaches companies to create Disney Style Service Systems and then monetize them through direct response marketing. He is also the longest reigning GKIC Marketer of the Year. He can be reached at www.DeliverServiceNow.com or vance@deliverprofitsnow.com . For speaking engagements, please visit www.vancemorris.com
A little bit of a different podcast this week. I interview Alexis Sonder with the J.Galt company about the importance of creating and maintaining business credit, as opposed to personal. Alexis takes you step by step through the process Alexis worked for Louis Vuitton in sales and merchandising for the stores in Pennsylvania, New York, DC, Virginia and Maryland. It is there that she received world class sales training that money could never buy which helped to elevate her idea of customer service and it's also where she learned how to create the ultimate customer experience. With all of this business experience and desire to be her own boss, in January 2023 she started her own business funding consulting practice consulting small businesses. As a certified business credit specialist, she understands the importance of separating personal finances from business credit. She can help small to medium size businesses build a robust credit profile on the EIN number attached to their LLC, so they can fund their business without ever risking their personal credit. She can be reached at asonder@jgalt.io / https://jgalt.io/asonder / Or text her at 610.733.7343 Vance Morris Author of the book “Systematic Magic, 7 Magic Keys to Disnify Any Business” Author of the new book “Tales From the Customer Service Crypt. 10 Tales of Customer Experiences So Poor, They Should Be Buried In a Crypt For All Eternity. AND 47 Actionable Strategies, Questions, or Tactics You Can Use Right Now to Improve Your Client / Patient Experience For more on Disney Style Service and small business marketing or having Vance speak at your next event or meeting, check out the free special report "Systematic MAGIC, How to Disnify Any Business". Vance Morris is a Walt Disney World Resort Management Alumni, having spent 10 years as an executive in the Resorts. He runs the only Disney Service & Direct Response Marketing business on the planet. Here he coaches companies to create Disney Style Service Systems and then monetize them through direct response marketing. He is also the longest reigning GKIC Marketer of the Year. He can be reached at www.DeliverServiceNow.com or vance@deliverprofitsnow.com . For speaking engagements, please visit www.vancemorris.com
In this weeks episode we go behind the scenes at IMPACT 23 - The Disnify Your Pet Business Success Summit! I'm not sure if I was feeling Dopey, Bashful or, Brave when I handed the attendees the microphone, so they could record thier thoughts about the event, as it was happening.... but it all turned out ok in the end, because the IMPACT attendees really delivered. In this unique episode you will discover; Why IMPACT felt like an immersive experience, rather than just an event... What organisation and prep goes into putting on an international pet business conference. Hint: More than you think Why Adam Delderfield had a Monsters Inc. merch breakthrough midway through day one. How Tim has inspired Doug the Dog Guy to invest in a Pirate costume when he returns home. Why pet business owners travel from all corners of the UK, and from the USA to attend IMPACT AND....what Vance Morris thought about the event, and why he's taking a battered sausage recipe back to Maryland... And much, much more! You'll hear directly from lots of attendees as the event happened, and I share the dates for IMPACT 24. This is a real peak behind the scenes. Enjoy! To find out more about Dom's pet business development programs click here now To grab a ticket to the next leg of Dom's USA seminar tour click here To get access to £1997 worth of FREE pet business marketing materials click here now You can grab a copy of Dom's brand new book How to Disnify Your Pet Business, click here to get your copy now
Do you WOW your pet business clients on a regular basis? Do they tell stories to their dog owning friends about the AMAZING things you do for them? Would you like to turn your customers into raving fans who are so blown away by what you do, that they feel compelled to keep spending money with you, AND referring their dog owning friends? And...would you love to attract more affluent clients who can afford to pay your higher priced services? Then this is the episode for you because I'm talking to Vance Morris, the Disney customer service expert who is a master at helping businesses to provide a Disney like experience. You will discover; Why winning pet businesses go the extra mile for thier clients (and get paid the big bucks) How providing an amazing experience is the key to spreading word of mouth advertising Why little 'wows' add up to a BIG wow that is remembered for ever. The profitable secret that Chik-fil-A know (which Mcdonalds don't!) Why a simple, cheap handwritten thankyou card, can be a catalyst for higher profits. And much, much more... Tune in now to discover how to go from ordinary to extraordinary! And if you enjoyed that you should grab a copy of my brand new book How to Disnify Your Pet Business, click here to grab it now To sign up for Dom's FREE Five Day Disnify Your Pet Business Challenge, click here now To grab a ticket to IMPACT 23 - The Disnify Your Pet Business Success Summit, click here now To find out about Dom's USA tour of his Grow Your Pet Business FAST! seminar click here now To grab one of the last remaining 2023 Pet Business Promotional Calendars (which will make promoting your services super easy) click here now
Vance Lee of Playground Theory talks about how to use pre-order launches to grow Amazon businesses. Vance got into the Amazon FBA business in 2015 and launched his first product. He explains how pre-order launches enable Amazon sellers to get great cash flow and scale faster. Vance talks about how pre-order launches are a great way to get money up front and avoid wasting valuable resources. He also shares his free Quick Assessment, which helps identify the biggest Amazon profit killer and provides solutions for it. Time Stamps 0:00:00 | Welcome to the Ten K Collective Podcast: Exploring Pre-Order Launches to Increase Cash Flow and Scale Faster with Vance Lee of Playground Theory 0:02:31 | Exploring Preorders and Crowdfunding: How I Launched My First Product and Achieved 950,000 in Sales 0:03:48 | The Benefits of Crowdfunding and Building an Audience for Product Launches 0:06:13 | Conversation on Crowdfunding for Experienced Sellers and Beginners 0:11:03 | "Avoiding Common Mistakes When Launching a Crowdfunding Campaign" 0:12:26 | "Key Learnings from a Successful Preorder Campaign" 0:16:57 | "Unlocking the Power of Crowdfunding for Amazon Sellers: An Interview with Savannah Sanchez of Playground" 0:18:39 | Interview with Vance Morris of AmazingFBA.com on Pre-Launch Model Strategies for Amazon Sellers Vance Lee has an accelerated program for anyone interested in launching your next product idea using preorders and crowdfunding. From if you're in the idea conception phase all the way to launching and how to leverage that to scale to ecommerce, Vance and his team will assist you throughout the process. Regardless if you're doing this for preorder crowdfunding launch, or if you're finding a way to do this in your way for your Amazon store, at the end of the day, the key to scaling businesses and nowadays with rising ad costs and all the challenges that we have with launching products, is to build your own community. When it comes to being able to create a campaign that's effective and successful on a launch platform like Kickstarter, it's really important that we do a good job in understanding our customers because it's not at that point only about keyword research data. Vance thinks there's a lot of things that we can learn when it comes to executing a successful preorder campaign. We're going to have to do a lot of things that allow for that to work. And I would argue nowadays with Amazon, having really strong video content for ads and other types of media will really help you with being successful on Amazon. And the good thing about this is that you can create these assets and they're usable immediately for when you move over to Amazon or shopify or wherever else you're going to be selling. Resources Find Out More About Playground Theory
Do you want to create a magical customer service experience for your clients? In this episode, Vance Morris joins Matt to share his seven keys to turning your customer service into an amazing experience for your customers.ABOUT VANCEVance Morris is the Service & Marketing Strategist at Deliver Service Now Institute. He is a former Birth Control Factory Security Guard turned Disney Leader, turned Bankrupt Out of Work Executive, turned Carpet Cleaner, turned Successful Entrepreneur. Here's a summary of the great stuff that we cover in this show:Deliver ServiceNow Institute is all about creating experiences for clients. They use the term “Disnify”, which is creating experiences out of the mundane. Every business has tons of things that are mundane that they need to do day in and day out to keep the business running. Disney has just created experiences out of each one of those touchpoints and so can you!Vance has come up with 7 Magic Keys to Disnifying your customer service. They are namely, creating the wow experience, focussing on the details, the employee experience, your service standards, the environment that you have your employees working in, the process and the magic of bringing it all together.Vance believes that with a little bit of care and thought, any business can create Wow experiences for their clients. Taking inspiration from some of the principles he learnt from his time at Disney, like anticipatory service, linertainment etc. he developed his 7 keys to Disnify your Customer Service. He says, if he can implement Disney style service in a carpet cleaning service, anyone can!For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.
Ever wondered how Disney can sprinkle magic fairy dust all over their business, which leaves their clients feeling warm and fuzzy, so they keep coming back time after time...Well you're in luck because tosay I'm joined by Vance 'Disney Guy' Morris who is coming to the U.K next year to be the keynote speaker at IMPACT 2023 - The Disnify Your Pet Business Success Summit! Vance was a customer sevrvice specialist at Disney for 10 years and he's helped 100's of businesses to transform their customer service so they leapfrog the competition. The key to all this lies in creating an EXPERIENCE your clients won't forget, and in this episode Vance share exactly how to do that! Click here to grab your early-bird IMPACT 23 ticket where Vance and I will show you how to Disnify YOUR pet businesss!
Vance Morris is a Customer Service Speaker and a Service and Marketing Strategist at Deliver Service Now Institute, where he shares insider secrets on how the magic of customer and guest service is created and helps companies adopt the strategies he learned over the years. He is a Disney veteran, having spent more than a decade working at Walt Disney World in Orlando, Florida. Vance is the author of Systematic Magic: 7 Magic Keys to Disnify Any Business. He is also an established international speaker and a customer experience strategist and consultant. In this episode… Do you want more clients, money, and engaged employees? What makes Disney magical? Why do customers keep going back for more? What is Disney's secret to success? According to Vance Morris, Disney enthusiasts enjoy visiting Disney World because they have magical experiences there. The company focuses on creating emotional connections and attachments with its customers, differentiating it from the competition. This experience is special and attractive to its target audience. So what can business owners do to build a company modeling the Disney magic? In this episode of The Fit Growth Machine Podcast, Brian Roisentul interviews Vance Morris, a Customer Service Speaker and a Service and Marketing Strategist at Deliver Service Now Institute, about how businesses can use unique experiences to attract lifetime clients. Vance shares his strategies for providing exceptional customer service, talks about the benefits of documenting processes, and discusses the value of including employees in the decision-making process.
Vance Morris is a former Disney leader, Disney and customer experience strategist, and international speaker. He has built his career on the tenets of Disney's brand of service. He's spent the past 10 years sharing the insider secrets for a customer and guest service experience that works like magic. After a decade with Disney, he's put those same principles to use in his own position as President and Owner of Chesapeake Service Solutions, which owns multiple chem-dry franchises on the U.S. east coast. Vance has been featured on NBC, CBS, FOX, and more. In this episode… What can ruin even the best product or business out there? Poor customer service. Creating a valuable customer service experience is crucial for long-term success, ensuring repeat customers who will be loyal to your brand. It's what separates some of the largest companies in the world from middling businesses. Among those titans is Disney, known for their thorough customer service. Vance Morris worked for them for almost a decade and learned many of their secrets and techniques. He's implemented those same principles at every position since. Now, he spends much of his time as a customer experience strategist, helping others understand what great customer service truly looks like. In this episode of the ListenUp! Podcast, Dr. Mark Syms talks with Vance Morris, former Disney leader, Disney and customer experience strategist, and international speaker, about Disney's approach to customer service and what every business can learn from it. They start with Vance's own time at the company and the universal points that he took away from his experience. Then, they go into the importance of training, how to learn from your employees, and why you need a clear mission for your company.
Vance Morris is a customer experience strategist and international speaker. He has held a variety of titles throughout his career, including former birth control factory security guard, bankrupt out-of-work executive, carpet cleaner, successful entrepreneur, and Disney leader. After spending 10 years at Walt Disney World, Vance now runs the only Disney service and direct response marketing business on the planet. He coaches companies on how to create Disney-style service systems and then monetize them through direct response marketing. Vance is also the “Longest Reigning Marketer of the Year” and the Author of Systematic Magic: 7 Magic Keys to Disnify Any Business. In this episode… In most professional services industries, students are not taught how to attract or retain clients. This includes the dental industry — and many dentists and orthodontists spend a lot of money looking for new clients due to low client retention rates. So what can dentists and orthodontists do to attract raving clients, retain them for the long term, and stand out from their competitors? The secret lies in great customer service. In this episode of the In Your Face Podcast, Dr. Blair Feldman interviews Vance Morris, a customer experience strategist and international speaker, about best practices for providing excellent customer service in dental practices. They also talk about designing your practice around a theme, Vance's strategies for introducing customer service to resistant employees, and how to leverage referrals to get more clients. Stay tuned.
Vance Morris is a Customer Service Speaker and Service and Marketing Strategist at the Deliver Service Now Institute. He conducts intensive, behind the scenes, and interactive three-day boot camps for masterminds, member events, businesses, and professional practices, where he reveals the secrets that Disney uses every day to create magical experiences for their guests and profits for their shareholders. Vance spent ten years working for the mouse in Walt Disney World. After leaving Disney, he used his skills to rescue various companies and government agencies. He's helped companies including Legal Seafoods, NASA, Rain Forest Cafe, Compass Group, and the Kennedy Center for Performing Arts. In this episode… How do you stand out from your competitors, gain referrals, and maintain long-term clients without slashing your prices? It turns out that businesses (even those in the home services space) can learn a few tricks from Disney. Disney has a way of drawing people in, crafting a magical experience for them, and forming dedicated visitors who wish to return year after year. Disney can extract money from your wallet while still leaving you happy. How do they do it? As someone who spent a decade working for Disney, Vance Morris knows the secret — and he's here to share it with you. In this episode of the Multiply You Podcast, Austin Clark is joined by Vance Morris, Customer Service Speaker and Service and Marketing Strategist at Deliver Service Now Institute. Together, they discuss how to gain referrals, maintain clients for life, and create an emotional connection to your customers. Plus, Vance reveals Disney secrets and personal strategies that will help your business stand out from the crowd!
We're going to learn from Vance Morris, who honed his perspective on business and approach to customer service during his days working for Disney. Vance started his career as part of the opening team for Disney's Yacht and Beach Club Resort in Orlando before moving through the ranks in restaurant management, customer service, and resort leadership. He channeled everything he learned during is tenure at Disney into consulting and entrepreneurial endeavors that have included everything from Legal Seafoods, NASA, The President, and the Smithsonian which spawned creation of Deliver Service Now, a coaching and consulting business aimed at helping clients build exceptional businesses through a focus on outstanding customer service.
Disney is one of the most well known companies in the world, and it's no wonder why. With movies, theme parks, TV shows, and more all over the globe Disney has made an impact on people everywhere. In this episode, Vance Morris joins us to talk about some of what make Disney worth studying and how other businesses can model after their knowledge, systems, and success! Vance Morris is a Walt Disney World Resort Management Alumni, having spent 10 years as a leader in the Resorts. He runs the only Disney Service & Direct Response Marketing business on the planet. Here he coaches companies to create Disney Style Service Systems and then monetize them through direct response marketing. He is also the Longest Reigning Marketer of the Year. Find Vance at DeliverServiceNow.com
Vance spent 10 years working for the mouse at Walt Disney World in Orlando Florida. He started his career at Disney on the Opening Team of the Yacht & Beach Club Resorts and progressed through the management ranks as a Nightclub Manager at Pleasure Island, Service Trainer aboard Empress Lily, and on the revitalization team of the Contemporary Resort in the mid-90s. It was at the Contemporary that Vance got his crowning achievement, Designing, Opening, and Operating Chef Mickeys, Disney's flagship Character Dining Experience. After leaving Disney, (yes people do leave) he utilized his skills to rescue or improve many of America's companies and government agencies. His clients included Legal Seafoods, Tyson, NASA, Rainforest Café, Compass Group, The Executive Office of the President of the United States, The Smithsonian and the Kennedy Center for the Performing Arts. Tiring of corporate life, Vance opened his own brick-and-mortar business in 2007. After the meteoric growth of his service business, other entrepreneurs began to seek him out for advice and counsel. This spawned his next business, Deliver Service Now!, consulting and coaching other companies on how to create and implement Disney style service and then apply Direct Response Marketing to profit from it. Vance Morris has shared the stage with many of the premier marketers and service professionals in the world including Dan Kennedy, Joe Polish, Bob Brown, Lou Ferrigno, Dean Jackson, Charles Henning, Lee Cockerell, and Meg Crofton. What the podcast will teach you: Vance shares his background at Disney and discusses the key service experience he gained at his various roles within the company How Vance recognized the need for a high-end, premium-level floor cleaning service after he left Disney, and how he built his company to be a step above competitors How Vance implemented the customer experience training he picked up at Disney in his floor service, and how he now teaches other business leaders these same skills How excellent customer service has created many referrals for Vance's business, and how Vance and his team work hard to generate and express appreciation for new client referrals How Vance defines the “perfect client experience”, and he shares how telling your story the Disney way can create a fantastic experience Why the “why” of what your employees are doing is the key to getting your employees engaged in creating the perfect client experience How Vance uses a “what, how, why” process to create a consistent experience for clients that the employees can easily learn and use Vance shares his “seven magic keys” to Disnify your business and provides real-world examples of each How Vance teaches coaching clients to use direct-response marketing, and why he recommends you use the news of the day in your marketing Why not every contact with your clients should be focused on overt sales, and why engaging with your clients on a personal level can be powerful Resources: Website: www.deliverservicenow.com Disney boot camp: www.deliverservicenow.com/disney-boot-camp/ LinkedIn: www.linkedin.com/in/vancemorris/