Podcasts about growth plan

Poznaj 7 sprawdzonych typów treści do firmowego newslettera B2B, które pomogą Ci budować relacje i zwiększać zaangażowanie odbiorców.Zbuduj swój proces redystrybucji treści biznesowych z Content Machine.https://growthplan.pl/content-machine/Zostań T-shaped marketerem w 24 tygodnie - poznaj szczegóły kursu.https://tshaped.pl/Umów się na bezpłatną konsultację i zbuduj Growth Plan dostosowany do Twojego biznesu: https://growthplan.pl/Dołącz do bezpłatnego Growthlettera:www.mateuszwycislik.pl/growthletter

A Luckiest Girl in the World Adventure: We interviewed June several weeks ago about her 5000-plus-mile journey alone in a fifteen-year-old car. June has taken what she learned and created a second journey to build on what she learned about herself. PS. I found myself getting jealous during the interview.

Airbnb is working to regain double-digit growth in nights booked by expanding internationally, especially in Italy, Germany, and Japan, and by adding more high-quality hotels to its platform, including incentives through HotelTonight. Wyndham has revised its revenue outlook downward due to softer March demand but remains optimistic about long-term gains from infrastructure spending, having opened a record number of new rooms in Q1. Hyatt also lowered its forecast citing macroeconomic uncertainty, despite strong Q1 results, with luxury brands showing the highest performance. Airbnb Reports 'Softness,' Looks to International and Hotels to Get Growth Mojo Back Hyatt CEO: 'Softer Booking Trends' and 'Choppy Environment' Wyndham Cuts Growth Forecast, Hopes for Infrastructure Boom and 'Short-Lived' Uncertainty Connect with Skift LinkedIn: ⁠⁠⁠⁠https://www.linkedin.com/company/skift/⁠⁠⁠⁠ WhatsApp: ⁠⁠⁠⁠https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/⁠⁠⁠⁠ Facebook: ⁠⁠⁠⁠https://facebook.com/skiftnews⁠⁠⁠⁠ Instagram: ⁠⁠⁠⁠https://www.instagram.com/skiftnews/⁠⁠⁠⁠ Threads: ⁠⁠⁠⁠https://www.threads.net/@skiftnews⁠⁠⁠⁠ Bluesky: ⁠⁠⁠⁠https://bsky.app/profile/skiftnews.bsky.social⁠⁠⁠⁠ X: ⁠⁠⁠⁠https://twitter.com/skift⁠⁠⁠⁠ Subscribe to ⁠⁠⁠⁠@SkiftNews⁠⁠⁠⁠ and never miss an update from the travel industry.

Send us a textYou don't need a sexy product. You need a story that hits emotion first.In this episode, Jordan West dives deep into why “boring” products like wrinkle spray, toothpaste organizers, and lint removers are crushing it on TikTok Shop—and how your product can too.Here's the truth: if you're struggling on TikTok, it's probably not your product. It's the way you're showing it.From 3 viral story formats to specific creator strategies, Jordan shares what's working right now—and what to stop doing immediately if you want to win in social commerce.WHAT YOU'LL LEARN: – Why TikTok doesn't care about your features – The 3 story formats that drive conversions – How to emotionally position “boring” products – Why creators beat influencers on TikTok Shop – Hooks that stop the scroll (and make people say “that's me”)Growth Plan: www.upgrowthcommerce.com/growGet 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/growJoin my Skool community and connect with other eCommerce brand owners and marketers!https://www.skool.com/tiktokshopelite/about

Jak budować wzrosty w firmie B2B? W tym odcinku posłuchasz o 4 drogach. GHPP 26: cross-selling i up-selling co to jest i jak wykorzystać do zwiększenia sprzedaży?GHPP 58: Zastosowanie wskaźników TTV i churn rate w biznesieZostań T-shaped marketerem w 24 tygodnie - poznaj szczegóły kursu.https://tshaped.pl/Umów się na bezpłatną konsultację i zbuduj Growth Plan dostosowany do Twojego biznesu: https://growthplan.pl/Dołącz do bezpłatnego Growthlettera:www.mateuszwycislik.pl/growthletter

Send us a textAttribution is broken.Cookies are dying. Conversions get credited to the last device. And marketers are flying blind—making budget decisions based on incomplete (and often misleading) data.In this episode, Jordan sits down with Constantine Yurevich, CEO & Founder of SegmentStream, to unpack:Why conversion-based tracking no longer worksHow outdated attribution models (even MTA) are misleading marketersWhy traditional MMM and geo-holdouts aren't viable for most brandsThe massive hidden iceberg of upper-funnel activity most tools ignoreWhat a modern, data-driven approach to budget allocation actually looks likeIf you're tired of attribution tools that only show you a sliver of reality—this episode is a must-listen.Guest Bio:Constantine Yurevich is the founder and CEO of SegmentStream, a London-based marketing intelligence platform that helps brands navigate today's fragmented, privacy-first digital ecosystem.SegmentStream goes beyond cookie-based attribution to give marketers a clearer, AI-powered picture of what's actually driving revenue—across channels, devices, and user journeys.Founded in 2018, SegmentStream is helping performance teams at some of Europe's top brands rethink how they measure and optimize campaigns in a post-cookie world.Growth Plan: www.upgrowthcommerce.com/growGet 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/growJoin my Skool community and connect with other eCommerce brand owners and marketers!https://www.skool.com/tiktokshopelite/about

Jak podcast pomaga mi w budowaniu wzrostów w firmie B2B? W tym odcinku posłuchasz o moich wnioskach po 6 latach prowadzenia podcastu. Stwórz swój podcast bez nagrywaniahttps://convertvoice.pl/Zostań T-shaped marketerem w 24 tygodnie - poznaj szczegóły kursu.https://tshaped.pl/Umów się na bezpłatną konsultację i zbuduj Growth Plan dostosowany do Twojego biznesu: https://growthplan.pl/Dołącz do bezpłatnego Growthlettera:www.mateuszwycislik.pl/growthletter

If you've ever felt like employee development is a luxury only big companies can afford, this episode will change your mind.I'll show you how creating growth plans—yes, even simple ones—can unlock motivation, boost performance, and drive real business results in your small team.If you're ready to build a stronger, more capable team without a big budget or HR department, this episode is for you.InvitationUse the link below to learn more and become an Idomeneo insider. You'll get info to help you unleash your team's engagement, protect your people investment, and grow your leadership muscle.  I can't wait to continue the conversation.https://idomeneoinc.com/welcome/

This one's best as a watch-along, folks! Jump onto Youtube and build with us: Watch here: https://youtube.com/live/jXpb23vT3-w Create Pathfinder account: https://propertypathfinder.io Here's a sobering statistic: Less than 1% of property investors ever achieve financial freedom through property. Even more concerning? 71% get stuck at just one property. But, finally, there's a solution to break free from these constraints... You see, the team at Dashdot Technology have been working tirelessly to create revolutionary new solutions to help investors just like you, to plan and achieve success — without all the stress. In this week’s LIVE episode, we’ll be walking you through the brand new updates to our Portfolio Growth Plan technology on Property Pathfinder, and showing you, step by step, how you can create your own Portfolio Growth Plan, for FREE. What you'll learn: What is a Portfolio Growth Plan and why do you need it? How to build a Portfolio Growth Plan based on your own personal situation, in just a few minutes How the Portfolio Growth Plan works (and limitations you need to be aware of) How to run multiple scenarios to find the best path to your goals We’ll be joined by Dashdot’s Business Innovation Analyst and portfolio strategy wizard, Andy Bernardos, who was on the core team developing this technology, so we can go deep into the weeds of not just how to build a plan, but how the plans actually work. See you on the inside, IMPORTANT: The Investor Lab is for educational purposes only and does not constitute financial advice. Always do your own research and seek independent professional advice before making any investment or financial decisions. WATCH ON YOUTUBE: https://youtube.com/live/jXpb23vT3-w --

While they may sound similar, a strategic plan and a growth plan serve distinct purposes. One sets the overall direction of your company, and the other focuses on how to expand your market presence and revenue. Understanding the difference can help you prioritize your efforts and ensure your business thrives.  The growth plan actually "sits inside" your strategic plan.

What if 90 days from now, your business was sharper, more focused, and positioned for real growth? In this episode, Dan walks you through a simple but powerful 10-question framework designed to help you identify your biggest challenge, clarify your team's focus, and uncover new opportunities to stand out in your market. This is the same exercise that 7- and 8-figure founders in DC BLACK worked through on their recent trip to Phuket—a way to step back, reset strategy, and get clear on what matters. Grab a pen and follow along. You might walk away with a concrete plan for the next 90 days. Want the worksheet? Newsletter subscribers get it for free. Sign up at (https://tropicalmba.com/subscribe (https://tropicalmba.com/subscribe)) to grab your copy. CHAPTERS (00:02:16) Biggest challenge and next steps (00:05:20) Focus (00:07:11) Understand your customer (00:11:33) Positioning (00:14:42) Innovation and unique advantages (00:20:02) Network (00:21:42) Business model (00:23:51) Team (00:25:23) Cadence & leadership (00:27:17) Bonus CONNECT Dan “at” tropicalmba dot com Ian “at” tropicalmba dot com LINKS Join the DC (http://dynamitecircle.com/) Follow us on Instagram (https://www.instagram.com/tropicalmba/) PLAYLIST "The Tailwind Index" & Dodging Business Blindspots (https://tropicalmba.com/episodes/tailwind-index-dodging-business) The Unexpected Downsides of Selling Your Business (https://tropicalmba.com/episodes/exit-founders-disappointed) Success Without Sacrifice? (https://tropicalmba.com/episodes/success-without-sacrifice)

Send us a textIn this episode of Secrets to Scaling Your E-Commerce Brand, Jordan West sits down with returning guest Brett Curry, CEO of OMG Commerce, to dive deep into YouTube ads—one of the most underutilized yet powerful tools for e-commerce brands. If you've been questioning whether YouTube is worth your ad dollars, this episode will change your mind.What You'll Learn in This Episode:Why YouTube is the TV of 2025 and how e-commerce brands can leverage itThe truth about incrementality and why last-click attribution is misleadingThe common misconceptions brands have about YouTube adsReal-life case studies of brands scaling profitably on YouTubeA step-by-step breakdown of how to test, optimize, and scale YouTube campaignsWho is Brett Curry? Brett Curry is the CEO & Co-Founder of OMG Commerce, a performance marketing agency specializing in YouTube, Google, Amazon, and retention marketing for high-growth DTC brands and omnichannel retailers. With over a decade of experience helping brands scale profitably, Brett is one of the leading voices in YouTube ads and advanced marketing strategies.He's worked directly with Google, been featured in Google case studies, and has helped countless brands unlock profitable growth through data-driven ad strategies. As a passionate marketer and business leader, Brett believes in blending brand-building with performance marketing—and in this episode, he shares everything you need to know to make YouTube ads work for your brand.Connect with Brett: 

Send us a textScaling TikTok Shop ads isn't about increasing ad spend and hoping for results. It's about strategy, execution, and timing.In this episode, I walk through the four phases of scaling TikTok Shop ads using a proven structure. This approach ensures that every ad dollar is working for you, not against you.By the end of this episode, you'll understand:How to launch Product Shopping Ads (PSAs) to get immediate tractionThe role of Video Shopping Ads (VSAs) in driving visibility and conversionsWhen and how to use Cost Caps and Target ROAS to push volume while staying profitableThe power of GMV Max Campaigns, TikTok's answer to Advantage+ and PMaxIf you're serious about growing on TikTok Shop, this is the framework to follow.Key Takeaways:Scaling TikTok Shop ads isn't about spending more—it's about structure. If your campaigns aren't set up correctly, you're just burning cash.Start with Product Shopping Ads (PSAs) to capture demand. These work like Google Shopping ads inside TikTok Shop and are the best way to gain traction early.Layer in Video Shopping Ads (VSAs) to increase visibility. Creator-driven video ads help buyers see your product everywhere, building demand.Use Max Delivery first, then test Cost Cap and Target ROAS. Focus on pushing volume before optimizing for profitability.GMV Max campaigns are for serious scaling. Once you have strong traction, this is TikTok's version of Meta's Advantage+ or Google's PMax, designed for brands ready to scale big.Growth Plan: www.upgrowthcommerce.com/growGet 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/growJoin my Skool community and connect with other eCommerce brand owners and marketers!https://www.skool.com/tiktokshopelite/about

Send us a textTikTok Shop is exploding with opportunities—but most brands are doing it all wrong. In this episode, I break down the four key ways to sell on TikTok Shop and how to maximize each one for growth. Whether you're just getting started or looking to scale, these strategies will help you increase conversions, attract top affiliates, and dominate TikTok Shop.Key Takeaways:Organic content drives long-term sales – Brands should post multiple times a day with shoppable videos linked directly to their TikTok Shop.Optimize your Shop Tab – Treat your TikTok storefront like an Amazon listing. Use high-quality images, SEO-friendly descriptions, and strong CTAs.The best affiliates aren't influencers – Most TikTok Shop affiliates work with multiple brands. Identify high-performing creators and recruit them with strong commissions.Live streaming is massively underrated – The longer you stream, the more sales you generate. The gold is in the hour—stay on live longer than you think.Combine all four strategies for maximum growth – Don't rely on just one method. The brands winning on TikTok Shop leverage organic, affiliates, shop tab SEO, and live selling together.Growth Plan: www.upgrowthcommerce.com/growGet 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/growJoin our community and connect with other eCommerce brand owners and marketers!https://www.facebook.com/groups/secretstoscalingpodcast

Welcome to Omni Talk's Retail Daily Minute, sponsored by Mirakl. In today's Retail Daily Minute:Target Targets $15B Sales Growth by 2030 – Target unveiled a multi-year growth strategy aiming to add $15 billion in sales by 2030, focusing on affordable assortments, omnichannel innovation, and supply chain efficiency.Lowe's Launches AI Chatbot for DIY Shoppers – Lowe's partners with OpenAI to introduce MyLow, a chatbot offering project guidance, product recommendations, and troubleshooting tips. Features include:Abercrombie & Fitch Stock Plummets 15% on Weak Guidance – Abercrombie's stock tumbled 15% after forecasting 3%-5% sales growth, well below the 6.8% expected by analysts.The Retail Daily Minute has been rocketing up the Feedspot charts, so stay informed with Omni Talk's Retail Daily Minute, your source for the latest and most important retail insights. Be careful out there!

Interview with Jason Jessup, CEO of Magna Mining Inc.Our previous interview: https://www.cruxinvestor.com/posts/magna-mining-tsxvnicu-magna-bets-on-coppers-future-with-acquisition-of-kghms-sudbury-portfolio-6411Recording date: 3rd March 2025Magna Mining is a rising star in the Canadian mining sector, poised to capitalize on the surging demand for critical metals like nickel and copper. With a portfolio of high-quality assets in the world-renowned Sudbury Basin, Magna offers investors a compelling opportunity to gain exposure to the electrification megatrend.At the heart of Magna's story is the McCreedy West mine, a cornerstone asset already in production. With a history of mining since the late 1990s, McCreedy West boasts a substantial resource base of over 9 million tons. Magna is now ramping up operations, with plans to boost throughput to 400-500,000 tons per year. Even more exciting, Magna is targeting higher grades of 4-5% copper, a level rarely seen in global mining today. This combination of scale and grade is set to generate significant cashflows, giving Magna the firepower to fund aggressive growth.But McCreedy West is just the beginning. Magna's crown jewel is the past-producing Levack mine, a high-grade monster that previously yielded head grades of 8-10%+ copper. Magna is now aggressively exploring the Levack deposit, with drills already turning to expand the resource. The potential is immense – with historic production of over 60 million tons, Levack could be a true company-maker for Magna. Management is targeting a rapid restart by 2026, which could propel Magna into the ranks of the mid-tier producers.Magna has a pipeline of over five permitted projects in the Sudbury Basin, giving it incredible optionality and scale potential. From the advanced-stage Crean Hill project to the low-capex Shakespeare open pit, Magna controls a string of pearls in one of the world's most prolific mining camps. This creates the potential for Magna to evolve into a true district-scale producer over time, leveraging shared infrastructure and a centralized management team to drive industry-leading margins.Critical to Magna's success is the strength of its leadership. CEO Jason Jessup is a mining veteran with a proven track record of value creation, having played a key role in building FNX Mining into a Sudbury heavyweight. He leads a technical team with decades of experience in the basin, giving Magna a true home field advantage. This deep knowledge base is complemented by a bold vision for growth and the proven ability to attract capital. Magna's recent $30m raise highlights the confidence the market has in the company's prospects.With the tailwinds of electrification and decarbonization at its back, the company is perfectly positioned to ride the coming wave of demand for nickel and copper. As Jessup says, "This isn't about now we're a producer, we're done. This is about building into something that's significant." For investors looking to align themselves with that vision, Magna Mining presents a uniquely compelling opportunity. In a world hungry for critical metals, Magna is ready to deliver.View Magna Mining's company profile: https://www.cruxinvestor.com/companies/magna-miningSign up for Crux Investor: https://cruxinvestor.com

Send us a textThe 25% U.S. import tariff is here—now what? If you sell products from Canada or Mexico into the U.S., your costs just skyrocketed overnight. But instead of panicking, let's focus on solutions.In this episode, Jordan West breaks down exactly what you need to do to protect your margins, rethink fulfillment, and keep your business profitable despite these new costs. If you're in e-commerce, this episode is a must-listen.The new tariffs are a massive challenge for e-commerce brands, but instead of focusing on why they happened, let's talk about what to do next.Jordan dives into:How to adjust pricing without losing customersThe best fulfillment workarounds to avoid tariff hikesHow to reposition your brand to stay competitive in the U.S.Why you should consider expanding to new international marketsStep-by-step strategies to survive and thrive despite the tariffsKey Takeaways & Next StepsRaise prices strategically—consider splitting the tariff cost with customers.Explore fulfillment options—setting up a U.S.-based warehouse or 3PL could save you.Expand beyond the U.S.—consider Europe, Australia, or Asia for growth.Adjust marketing & messaging—double down on brand loyalty & premium positioning.Look into tariff-exempt strategies—some goods/categories might have workarounds.Growth Plan: www.upgrowthcommerce.com/growGet 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/growJoin our community and connect with other eCommerce brand owners and marketers!https://www.facebook.com/groups/secretstoscalingpodcast

Send us a textTikTok Shop isn't just another e-commerce trend—it's a land grab, and brands that move fast will dominate. Just like early Facebook ads in 2015, Amazon FBA in 2012, and Instagram's organic reach in its prime, TikTok Shop is that next big opportunity.Right now, TikTok is rewarding sellers with massive organic reach, lower seller fees, and insane platform incentives—but this window won't last forever.In today's episode, Jordan breaks down:Why TikTok Shop is exploding and how brands are winning bigHow to leverage free viral traffic for sales (without ads)Why one-click checkout is driving insane conversion ratesHow to use creators and affiliates to sell for youWhy TikTok is literally handing out free money to brands right nowHow live shopping is turning into a revenue gold mineThe one viral post that can change everythingBy the end of this episode, you'll know exactly why TikTok Shop is the platform to scale your brand in 2025—and how to take action before it's too late.Key Takeaways:TikTok Shop is in land grab mode—the brands that move first will dominate.You don't need a huge following to sell—TikTok's algorithm does the work for you.One-click checkout = higher conversions, more impulse purchases.Creators sell for you—only pay when they drive real sales.TikTok is literally handing out money to brands in 2025—take advantage before it's too late.Live shopping is the next big revenue driver—brands are making six figures an hour.One viral post can generate thousands of sales overnight. Growth Plan: www.upgrowthcommerce.com/growGet 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/growJoin our community and connect with other eCommerce brand owners and marketers!https://www.facebook.com/groups/secretstoscalingpodcast

Send us a textBuckle up because today's episode is packed with gold. I've got Rytis Lauris, CEO and co-founder of OmniSend, on the pod, and let me tell you—this guy has been in the e-commerce automation game for over a decade. With more than 120,000 customers worldwide, OmniSend is changing how brands do retention marketing, and today, we're breaking it all down.We're talking about what's working right now in e-commerce, what's straight-up not working, and the biggest shifts happening in automation and customer retention. Rytis shares some seriously insightful takes on how Apple's privacy changes are shaking things up, why email marketing isn't dead (despite what people say), and what brands need to focus on to stay ahead. Oh, and we're also tackling that big debate—should you ever remove subscribers from your email list? Let's go.Key Topics:How e-commerce marketing has evolved over the past decadeWhy OmniSend is the go-to alternative to those overpriced enterprise platformsIs email marketing actually dead? (Spoiler: Nope.)How Apple's privacy updates are changing the game for online brandsThe real way to keep your email list clean and engagedWhy AI isn't replacing humans in marketing anytime soonBuilding a customer-funded business and keeping your brand agileWho is Rytis Lauris?Rytis Lauris is the co-founder and CEO of OmniSend, a marketing automation platform designed specifically for e-commerce brands. With a background in digital marketing, Rytis saw a gap in the market for an affordable yet powerful email and SMS automation tool that serves small to mid-sized businesses. Under his leadership, OmniSend has grown to serve over 120,000 customers worldwide, helping brands maximize retention and boost revenue through smart automation. A firm believer in customer-funded business models, Rytis has led OmniSend without external investment, focusing on delivering real value to customers.Connect with Rytis Lauris on LinkedIn: https://www.linkedin.com/in/rytisl/Visit OmniSend: https://www.omnisend.com/Key Takeaways:Retention is king. Brands relying solely on acquisition will struggle; the real money is in repeat customers.Sunsetting subscribers too soon is a mistake. Engagement isn't just about open rates—clicks matter more.AI can automate, but humans differentiate. The best marketing still needs a human touch to stand out.Customer-funded businesses stay agile. OmniSend has scaled without outside investment, proving that putting customers first wins.Apple & Google privacy changes aren't the end. Brands just need to adapt by focusing on first-party data and owned channels.Growth Plan: www.upgrowthcommerce.com/growGet 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/growJoin our community and connect with other eCommerce brand owners and marketers!https://www.facebook.com/groups/secretstoscalingpodca

Send us a textMeet Nate Banks—a third-generation sock manufacturer who's keeping American-made socks alive while playing the DTC game like a pro.Back in the day, there were over 130 sock factories in the U.S. Now? Just two remain. And Nate runs one of them.How did he survive while everyone else disappeared? Simple: He adapted.In this episode, we get into:How Nate went from folding socks in his grandparents' living room to selling millions of pairsWhy AI + automation are the only way U.S. factories will surviveThe big shift in DTC that's forcing brands to rethink their entire strategyWhy he ditched the polished ads and started filming raw, unfiltered videos—and why they work 10x betterThis one's packed with real talk, wild stories, and lessons from the trenches. Let's go! Key Takeaways from the Episode:DTC is the Future (But Not How You Think)Forget mass production—Nate's factory thrives by going hyper-custom and leaning into small-batch, niche products.AI & Automation = The New Manufacturing PlaybookFrom lean inventory to better margins, Nate is proving that AI isn't just for tech bros—it's for factories, too.Authenticity > EverythingForget fancy ads. Nate's best-performing videos? Him talking to the camera in his factory. Turns out, people trust real humans.If You're Not Building Systems, You're ScrewedScaling isn't about working harder—it's about working smarter. Nate breaks down how he's structuring his business to run itself.The Next Big DTC Shift? It's Already Happening.TikTok Shop, social commerce, creators—Jordan & Nate break down where the game is headed.ABOUT THE GUEST – NATE BANKSWho is Nate?Third-gen sock maker running one of the last U.S. sock factoriesBuilt a vertically integrated factory that makes everything in-housePivoted to custom DTC & contract manufacturing to stay aheadAll-in on AI & automation to future-proof his businessIf you're in DTC, ecommerce, or just love wild business stories, you don't want to miss this one.Growth Plan: www.upgrowthcommerce.com/growGet 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/growJoin our community and connect with other eCommerce brand owners and marketers!https://www.facebook.com/groups/secretstoscalingpodcast

3pm: Hundreds pack City Hall, fill overflow room for final public hearing on Seattle's growth plan // Seattle restaurants get creative to make numbers work after wage hike // Seattle’s Ark Lodge Cinemas shutters // AMC 10 movie theater in University District permanently closed last week // After 50 years, The Pepsi Challenge is back

Send us a text If you're running a TikTok Shop or working with affiliates, understanding commission structures is critical for maximizing profits. Many brands make costly mistakes when setting commission rates, leading to lost revenue despite high sales. In this episode, Jordan West breaks down the two key commission models—Standard Affiliate Commission (20%) and Shop Ads Commission (5-10%)—and how they impact profitability. Plus, we'll discuss how to scale your TikTok Shop while keeping ad spend under control. Listen and learn in this episode!Key Takeaways from the EpisodeMaster TikTok Shop Commission Models: Standard Affiliate Commission (20%) rewards organic sales, while Shop Ads Commission (5-10%) ensures ads remain profitable. Setting the wrong rate can destroy margins.Profitability > Revenue: High sales don't always mean high profits. Running ads without adjusting commissions can leave you with razor-thin margins or even losses.Crunch the Numbers: A $30 product with a 60% margin is profitable with a 20% organic commission but barely breaks even if ads are added without adjusting commissions.Scale with Smart Strategies: Lower your cost per order, test viral-style content, and increase AOV by bundling products and offering exclusive deals for TikTok Shop buyers.Educate and Align with Affiliates: Affiliates need to understand commission structures so they don't feel cheated. Transparency is key to keeping everyone happy and profitable. Growth Plan: www.upgrowthcommerce.com/growGet 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/growJoin our community and connect with other eCommerce brand owners and marketers!https://www.facebook.com/groups/secretstoscalingpodcast

Send us a textThe world of e-commerce advertising is evolving. Phoenix introduces us to the potential of understanding pre-purchase behaviors, enriching unidentified traffic, and why post-iOS 14.5 represents a chance for clean marketing innovation.In this episode, Jordan West with Phoenix Ha, the visionary behind Ad Beacon. Discover the pivotal strategies that bridge the gap between prepurchase behavior, post-purchase insights, and the true impact of your ads. With experience spanning collaborations with global giants like Nike and Keen, Phoenix delivers profound insights into navigating the challenges brought on by privacy shifts and how to adapt for success in today's ecommerce landscape.Listen and learn in this episode!Key Takeaways from the Ep:Importance of Accurate Attribution: Post-iOS 14, accurately tracking ad performance is crucial due to discrepancies between reported platform data and actual sales.Impact of iOS 14: Significant changes in data privacy regulations affected advertisers, causing trust issues and financial loss for businesses.Focus on Data Privacy and First-Party Data: Emphasis on adapting to new privacy standards and leveraging first-party data for effective ad measurement.Innovative Solutions by Ad Beacon: Ad Beacon is developing new methods to measure both pre-purchase and purchase behaviors to enhance marketing strategies.Social Commerce and Ad Tech: Emerging platforms like Flip and AppLovin signify innovation in social commerce and ad technology.Reevaluation of Free Trials and Pricing Strategy: The ineffectiveness of free trials and the need to align pricing strategies to ensure client engagement and perceived value.Podcast Guest:Phoenix Ha, She is the brilliant mind behind Ad Beacon, a tool that has been transforming how brands measure their ad success. Phoenix is not just a data geek but a results-driven expert with experience working with numerous brands, including industry giants like Nike, Modelo, and Keen. Growth Plan: www.upgrowthcommerce.com/growGet 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/growJoin our community and connect with other eCommerce brand owners and marketers!https://www.facebook.com/groups/secretstoscalingpodcast

In this week's roundup, Merryn speaks with Money Distilled newsletter author John Stepek about Chancellor Rachel Reeves' growth speech this week, and the obstacles she'll likely face getting her ideas across the line. They also discuss whether Chinese AI startup DeepSeek is good news or worrying news for US Big Tech. John says bottom line is remember: there should be more room foruncertainty in stock prices. Investors should never pay for perfect. See omnystudio.com/listener for privacy information.

Send us a textDiscover the importance of focusing on strategies and products that work, rather than chasing every new opportunity. Jordan shares a compelling story about finding gold and resisting the urge to dig elsewhere.In this episode, Jordan West, despite the glamorous perception, Jordan reveals the roller coaster of wins, losses, and the crucial lessons learned along the way. Dive deep as he unpacks the three key lessons for thriving in the ecommerce industry: the power of building a community, the importance of doubling down on what works, and continuously improving your product. Jordan also sheds light on the critical consideration of choosing the right business partners.Listen and learn in this episode!Key takeaways from this episode:Building a Community: Creating a community around your brand is crucial for long-term success. A real community provides constant feedback and engagement among members, which can drive growth and improvement of products. It's more than just followers or email lists; it's about interaction and shared experiences.Doubling Down on What Works: When you find a successful strategy or product, focus on optimizing and scaling it instead of constantly looking for new opportunities. Leveraging existing wins can lead to greater success.Product Focus: The quality of your product is paramount. Continuously improve your products based on feedback and evolving customer needs. Even successful products need ongoing development to maintain their edge in the market.Choosing Business Partners Wisely: Select business partners who are on the same level, share the same drive, and have the capability to help scale a brand. A mismatch in partnership can lead to challenges and is often a critical mistake in business ventures.Community and Human Interaction: With advancements in AI, the value of human interaction and community will become even more pivotal. Building strong community ties can act as a stabilizing force for your brand against external uncertainties.Growth Plan: www.upgrowthcommerce.com/grow

Send us a textTikTok shop demands a unique strategy combining creators, viral content, and paid ads. Start by partnering with creators as your sales team, not influencers, and build strong relationships. Avoid mass outreach; focus on meaningful connections with 50 to 100 creators who resonate with your brand. In this episode, Jordan West gets into the challenges faced by many brands on TikTok shop and the strategies to turn setbacks into success. With firsthand experience from his agency, Social Commerce Club, which achieved rapid growth on TikTok shop, Jordan reveals the 3 biggest mistakes brands are making: treating TikTok shop like a marketplace, poor outreach to creators, and focusing on overly polished content.Listen and learn in this episode!Key takeaways from this episode:TikTok Shop as a Unique Channel:Treat TikTok Shop as a performance marketing channel needing a strategy that integrates creators, viral content, and paid ads, unlike Amazon-style marketplaces.Creators as Salespeople:Creators should be seen as salespeople, not just influencers. Building long-term relationships and incentivizing them is crucial.Targeted Creator Outreach:Focus on a small number of aligned creators, ensure ad spend behind their content, and build meaningful partnerships to enhance visibility and engagement.Embracing Authentic Content:Prioritize genuine, amateur-style videos over polished content. Trust creators to represent the brand authentically for better platform performance.Avoiding Common Mistakes:Key errors include treating TikTok Shop like a marketplace, poor creator outreach, and an overemphasis on perfect-looking content.Growth Plan: www.upgrowthcommerce.com/grow

You are invited to become a Visionary Family! Dr. Rob and Amy Rienow share how to intentionally build a spiritually strong family through the new Visionary Family Community. Strong families don't happen by accident. Faith doesn't grow without intentionality. Are you ready to become a Visionary Family? Featured Resources: Visionary Family Community: Join a network of families committed to following Jesus and strengthening faith across generations. Learn more at https://visionaryfam.com/community Visionary Parenting: A foundational guide for parents looking to raise children with a deep faith in Christ. Learn more at https://visionaryfam.com/parenting

Rachel Reeves has had a rocky start as chancellor of the exchequer. Our editor-in-chief meets her at Davos to dissect her plans for growth. Australia Day is coming up, but do not expect universal merriment: its date has become mired in a culture war (10:31). And our “Archive 1945” project revisits the second world war through The Economist's contemporaneous coverage (17:11). Get a world of insights by subscribing to Economist Podcasts+. For more information about how to access Economist Podcasts+, please visit our FAQs page or watch our video explaining how to link your account. Hosted on Acast. See acast.com/privacy for more information.

Rachel Reeves has had a rocky start as chancellor of the exchequer. Our editor-in-chief meets her at Davos to dissect her plans for growth. Australia Day is coming up, but do not expect universal merriment: its date has become mired in a culture war (10:31). And our “Archive 1945” project revisits the second world war through The Economist's contemporaneous coverage (17:11). Get a world of insights by subscribing to Economist Podcasts+. For more information about how to access Economist Podcasts+, please visit our FAQs page or watch our video explaining how to link your account.

Send us a textThe power of creator partnerships is undeniable. Identify top TikTok creators, develop co-branded pages, and ensure seamless transitions to boost conversions on your eCommerce platforms. Audit your TikTok efforts, identify top creators, and amplify with paid ads. Safeguard your investments and maintain revenue despite platform changes.In this episode, Jordan West gets into a critical topic that every ecommerce brand should be aware of—the potential shutdown of TikTok and how it could impact your business. He discusses the real threats posed by platform uncertainties, the principles of social commerce, and a step-by-step roadmap to protect your revenue and future-proof your brand. Explore how to maintain and even increase your revenue, leveraging creator partnerships, co-branded landing pages, and multi-platform content strategies to secure new revenue streams and retain your valuable customer data, independent of any single platform.Listen and learn in this episode!Key takeaways from this episode:TikTok Shutdown Preparedness: Be proactive in preparing for a TikTok shutdown by shifting efforts to DTC sites and Amazon stores.Direct-to-Consumer Focus: Transitioning to a robust DTC strategy mitigates risks and creates new revenue streams beyond TikTok.Social Commerce Strategy: Develop resilient strategies that aren't dependent on a single platform, as social commerce is enduring.Maximize TikTok Shop Success: Redirect TikTok shop achievements to owned sales channels like DTC sites and Amazon.Effective Creator Partnerships: Collaborate with high-impact creators to showcase products and resonate with audiences.Utilize Co-Branded Landing Pages: Enhance shopping experiences by directing traffic from creators to specific landing pages.Expand Across Platforms: Distribute TikTok-like content on platforms such as Instagram and YouTube Shorts for wider reach.Mitigate Risks and Control Revenue: Decrease platform dependency and maintain customer experience control.Value of Data Ownership: Retaining customer data is a key benefit of DTC site shopping.Strategic Roadmap: Follow a roadmap for leveraging TikTok success, including auditing efforts and focusing on top creators.Customer Retention is Key: Optimize for retention and conversion to ensure long-term success.Growth Plan: www.upgrowthcommerce.com/growIn this episode's sponsor is Omnisend - is a comprehensive marketing automation platform designed to help eCommerce businesses enhance their customer engagement and boost sales. It offers tools for email marketing, SMS campaigns, and various forms of automation, allowing businesses to create targeted and personalized marketing strategies. With features like segmentation, A/B testing, and advanced analytics, Omnisend helps brands streamline their marketing efforts and achieve better results. Learn more here: Omnisend

Send us a textAppLovin is redefining ad space with unskippable, sound-on video ads in mobile games. Experience captivating, immersive environments. Currently in the US, it's ideal for high-spending ecom brands ready to elevate their game.In this episode, Jordan West gets into the evolving landscape of e-commerce advertising, with a focus on the emerging potential of AppLovin as a game-changing platform for brands looking to scale. Drawing from over a decade of experience managing millions in ad spend, Jordan shares insights on how brands are achieving high conversion rates and profitability using AppLovin's unskippable full-screen video ads. These engaging ads are embedded within mobile games, offering a high ROI and unique opportunities for incremental growth. Listen and learn in this episode!Key takeaways from this episode:AppLovin's Potential: It's becoming a significant tool for scaling e-commerce brands with notable conversion rates and profitability.Profitable Ad Spending: Brands report profitability with daily ad spends between $20,025 - $25,000.Incremental Growth: Brands using AppLovin see real incremental revenue growth, sometimes spending more than on Meta.Ad Format: Features unskippable full-screen video ads in mobile games, initially available only in the US.Requirements for Launch: Suitable for high-spending brands with a need to prepare specific creatives and install a tracking pixel.Scalability for Large Brands: Well-suited for large brands, with future potential for smaller budgets.High Creative Quality: Essential for success; engaging vertical videos required.Single Domain Restriction: Accounts can be linked to only one domain.Opportunity Amidst Meta and TikTok Challenges: Offers a growth avenue as other platforms face challenges.Growth Plan: www.upgrowthcommerce.com/growIn this episode's sponsor is Omnisend - is a comprehensive marketing automation platform designed to help eCommerce businesses enhance their customer engagement and boost sales. It offers tools for email marketing, SMS campaigns, and various forms of automation, allowing businesses to create targeted and personalized marketing strategies. With features like segmentation, A/B testing, and advanced analytics, Omnisend helps brands streamline their marketing efforts and achieve better results. Learn more here: Omnisend

Spiritual Growth Plan for 2025 // Pastor Vlad For notes and quotes of this message, go to hungrygen.com/sermons/

This week Steve introduced our 2025 Guidebook as we take most of January to hear from the Lord on a growth plan for the year

Send us a textIn 2025, building your own dedicated community is more crucial than ever. It helps you stay resilient against algorithm fatigue and rising ad costs. Whether it's Facebook Groups, Discord, or Mighty Networks, your community's home should resonate with where your audience already spends their time.In this episode, Jordan West gets into the power of community-building for eCommerce success in 2025. Imagine the potential of generating $250,000 in just 24 hours without relying on discounts, ads, or gimmicks—simply by fostering a thriving community of 12,000 raving fans. Listen and learn in this episode!Key takeaways from this episode:Community Power: Building a community can drive significant sales without discounts or ads, as demonstrated by Jordan West's $250,000 success.2025 Relevance: Community becomes crucial due to algorithm fatigue and the need for direct audience ownership amid platform changes.Trust and Authenticity: Genuine connections and balancing real-life and AI interactions are key for consumer trust in 2025.Platform Choice: Select the right platform (e.g., Facebook Groups, Discord) based on where your audience is active.Owned vs. Rented Platforms: Owning your community provides a marketing edge over engaging on rented platforms.Blueprint Steps: Follow steps to build a community: define your audience, pick a platform, create engagement magnets, purposeful posting, empower the community, launch strategically, and measure and adapt.Engagement Strategies: Engage actively, promote involvement through exclusivity and member spotlights to foster a sense of belonging.Measurement and Adaptation: Track engagement, listen to feedback, and adapt strategies for community effectiveness.Exclusivity's Role: Leveraging exclusivity boosts community interest and involvement.Community as Differentiator: In a crowded market, community distinguishes your brand when product differences are minimal.Growth Plan: www.upgrowthcommerce.com/growIn this episode's sponsor is Omnisend - is a comprehensive marketing automation platform designed to help eCommerce businesses enhance their customer engagement and boost sales. It offers tools for email marketing, SMS campaigns, and various forms of automation, allowing businesses to create targeted and personalized marketing strategies. With features like segmentation, A/B testing, and advanced analytics, Omnisend helps brands streamline their marketing efforts and achieve better results. Learn more here: Omnisend

Every law firm must have a solid growth plan in place if they want to achieve long-term success. But if you have one implemented and yet you are still falling short in hitting your goals, perhaps you are missing something. In this episode, Karin Conroy talks with strategy and operations advisor Jessica Lackey about the three stages of law firm growth. She explains how to secure sustainable growth by defining your target audience, developing a strong marketing plan, and streamlining back-end operations. Jessica also shares insights on transitioning from a generalist to specialist and how to charge a premium price for your legal expertise.

Send us a textTikTok's integration into pop culture and its unparalleled reach have made it a powerhouse for organic growth and viral success. However, its potential disappearance could trigger significant shifts in audience attention and advertising strategies, with brands and creators needing to reposition their strategies across alternative platforms such as Instagram Reels, YouTube Shorts, and emerging options like Snapchat and Lemonade.In this episode, Jordan West gets into a pressing issue that could reshape the landscape of social commerce as we know it—the potential banning of TikTok. With years of experience in ecommerce and social commerce, Jordan explores the profound effects such a ban would have on brands, creators, and influencers who've thrived on the platform's unique discovery algorithm. Listen and learn in this episode!Key takeaways from this episode:Potential TikTok Ban: Brands and creators relying on TikTok could face significant challenges if it's banned.Creator Economy: Transitioning to other platforms might be difficult for creators due to different algorithms.Brand Challenges: Brands may struggle to replicate TikTok's viral success elsewhere and face higher ad costs.Shifting Focus: Instagram and YouTube may become primary alternatives for users and businesses.Alternative Limitations: No current platform fully replicates TikTok's affiliate marketplace yet.Diversification: Expanding presence on other platforms and building direct communities is crucial.Content Repurposing: Repurpose TikTok content on platforms like Instagram and YouTube.Whitelisting Importance: Utilizing influencer whitelisting is key for social commerce.Need for Adaptation: Quick adaptation and diversification are necessary for survival.Planning for Change: It's essential to prepare for a future without TikTok amid ongoing legal proceedings.Growth Plan: www.upgrowthcommerce.com/growIn this episode's sponsor is Omnisend - is a comprehensive marketing automation platform designed to help eCommerce businesses enhance their customer engagement and boost sales. It offers tools for email marketing, SMS campaigns, and various forms of automation, allowing businesses to create targeted and personalized marketing strategies. With features like segmentation, A/B testing, and advanced analytics, Omnisend helps brands streamline their marketing efforts and achieve better results. Learn more here: Omnisend

Many of us have a picture of the kind of person we want to be but struggle to know how to get there. Living the life we want takes intentionality. A new year provides a natural beginning to set goals, kick poor habits, and pursue passions. It can feel overwhelming and therefore seem easier to quit two weeks in. As we step into 2025 and look to the year ahead, we want to help you put your best foot forward. Instead of new year resolutions, try new rhythms.In this week's episode we get practical in providing resources designed to help you live a more intentional life. We breakdown two resources: a Growth Plan and an Ideal Week. We share how these tools have helped us not just reach goals but implement sustainable rhythms. Here are the steps to develop a Growth Plan:Identify the Buckets in Your LifeEx: finances, spiritual health, friendships, work, school, etc.Write Your Current RealityWhat does your life look like in this area today?Identify your 2-3 Focus Areas for This SeasonYou can't make big strides in every area. Determine which areas will be your priority.Write Your Envisioned FutureWho do you want to be in this area 3 months from now?Create Goals and Establish RhythmsChoose 3 priority areas and set goals/rhythms to incorporate this quarter.Bring People InIdentify one person in each area to hold you accountable. Share your goal/rhythm with them.Schedule your prioritiesCreate an Ideal week calendar that includes your rhythms, etc.Download the FREE Growth Plan and Ideal WeekRegister for Rhythm Conference 2025Enjoy this week's episode! Follow Going Somewhere Podcast on InstagramAsk a Question or Suggest a Guest | goingsomewherepod.comSubscribe to us on YoutubePodcast Music: Electric Ten by Broke in SummerGoing Somewhere is a resource of Northview ChurchStephen's Instagram & Website

This week Steve introduced our 2025 Guidebook as we take most of January to hear from the Lord on a growth plan for the year.

Send us a textA massive shift that's about to shake up the ecommerce world—Meta's new restrictions targeting brands in sensitive sectors like health, wellness, and finance. These changes impact how data is collected and used, and they could drastically affect your ad strategies on platforms like Facebook and Instagram. In this episode, Jordan West gets into what could be a seismic shift for ecommerce advertising: Meta's new restrictions aimed at sensitive industries such as health, wellness, finance, and more. With the potential impact likened to a "Facebook Armageddon," these changes could significantly disrupt established marketing strategies.Listen and learn in this episode!Key takeaways from this episode:Urgency and Significance: Meta's new restrictions could profoundly impact brands in sensitive industries, such as health, wellness, finance, and politics, and even peripheral ones like skincare and fitness.Impact on Data and Advertising: Limitations on tracking and using key data points for advertising will lead to less effective strategies, potentially impacting brand performance.Reclassification Risks: Brands on the fringes of sensitive categories could be misclassified, affecting their advertising capabilities.Strategic Adjustments:Modify Messaging: Avoid sensitive terms; focus on general benefits.Utilize First Party Data: Build robust email and SMS lists.Channel Diversification: Explore alternatives like TikTok shop, YouTube, and Google Ads.Creative Engagement: Prioritize storytelling and user-generated content.Adaptation and Preparedness: Keep communication with Meta, and adapt quickly to potential disruptions akin to the impacts of Apple's iOS 14 update.Call to Action: Brands must act quickly to adjust strategies and leverage opportunities in new advertising platforms.Growth Plan: www.upgrowthcommerce.com/growIn this episode's sponsor is Omnisend - is a comprehensive marketing automation platform designed to help eCommerce businesses enhance their customer engagement and boost sales. It offers tools for email marketing, SMS campaigns, and various forms of automation, allowing businesses to create targeted and personalized marketing strategies. With features like segmentation, A/B testing, and advanced analytics, Omnisend helps brands streamline their marketing efforts and achieve better results. Learn more here: Omnisend

Create a 2025 Growth Plan That Works for Your StudioWelcome to 2025! Are you ready to set your Pilates or boutique fitness studio up for success this year? In this episode of The Pilates Business Podcast, host Seran Glanfield shares powerful strategies to help studio owners create a business growth plan that truly works. From setting SMART goals to tracking key metrics like retention rates and revenue, this episode is packed with actionable tips tailored for boutique fitness entrepreneurs.Discover how to build a thriving Pilates studio, attract more clients, and streamline your operations—all while staying aligned with your personal goals. If you're ready to increase revenue, improve client retention, and work smarter (not harder), this episode is your roadmap to success in the year ahead. Tune in and start building a studio you love!Got a question for Seran? Add it here

Send us a textThe ripple effect of TikTok Shop transcends its platform, boosting visibility across sales channels. Consider its potential impact on your broader e-commerce strategy.In this episode, Jordan West gets into the world of TikTok Shop, a platform that's making waves in social commerce across North America. Have you been pondering whether your brand should jump onboard TikTok Shop? Jordan West is here to shed light on this crucial decision. Discover the remarkable rise of this platform, its phenomenal partnership potential with affiliates, and why even major enterprise brands are taking notice. Listen and learn in this episode!Key takeaways from this episode:TikTok Shop Growth: Experiencing rapid growth, TikTok Shop is becoming a major player in social commerce, similar to early stages of Shopify and Amazon.Competitive Research: Using tools like Caladata for thorough competitive analysis helps determine if your brand should enter TikTok Shop.Effort Required: Significant time and effort are needed to succeed on TikTok Shop, leading many brands to seek agency assistance.Category and Pricing: Analyzing product categories for opportunities and understanding price sensitivity are crucial before entering the market.Incentivizing Creators: Success depends on collaborating with and incentivizing top creators to drive viral product visibility.Halo Effect: Positive TikTok Shop performance can increase sales across other channels like Amazon and retail.Creator Networks: Building a network of successful creators can significantly enhance product success.Effective Outreach: Crafting resonant messages is vital for engaging creators who receive numerous outreach attempts.Product Suitability: TikTok Shop is not ideal for all products, particularly those with a higher Average Order Value (AOV).Growth Plan: www.upgrowthcommerce.com/growIn this episode's sponsor is Omnisend - is a comprehensive marketing automation platform designed to help eCommerce businesses enhance their customer engagement and boost sales. It offers tools for email marketing, SMS campaigns, and various forms of automation, allowing businesses to create targeted and personalized marketing strategies. With features like segmentation, A/B testing, and advanced analytics, Omnisend helps brands streamline their marketing efforts and achieve better results. Learn more here: Omnisend

Send us a textGet ready for live shopping to become a staple on platforms like Instagram and Meta. With new affiliate portals, it's time to explore how you can benefit from this trend.In this episode, Jordan West gets into his bold predictions for the ecommerce landscape in 2025. From the rise of live shopping and the revolutionary impact of Meta Ray Bans to the future of TikTok and social commerce, this episode is packed with insights that every ecommerce entrepreneur should hear.Listen and learn in this episode!Key takeaways from this episode:2025 Ecommerce Predictions: Jordan West shares predictions about the growth of live shopping and social commerce in 2025.Revenued's Financial Solutions: The sponsor offers easy access to working capital, especially for those with past credit issues, helping ecommerce businesses manage cash flow.Meta Ray Bans and Live Shopping: The potential for Meta Ray Bans to enhance live shopping is explored, promoting ease for influencers and content creators.Shift in Influencer Marketing: A move towards a CPM (cost per mille) model for paying influencers, focusing on hybrid influencers skilled in content creation and product placement.Future of Social Platforms: Jordan speculates TikTok will be acquired by Walmart, bolstering its position against Amazon.AI in Ecommerce: Increasing use of AI shopping agents to enhance the sales process on high-value websites is anticipated.Agency Model Changes: Traditional percentage-of-ad-spend pricing models for agencies are expected to fade away in favor of value-based pricing.Growth of Social Commerce Club: Jordan forecasts significant growth for his agency, reflecting confidence in the social commerce sector.Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Revenued - is a financial technology company that provides businesses with revenue-based financing solutions. Instead of relying on credit scores or collateral, Revenued offers funding based on a company's revenue. This allows businesses to access capital quickly and repay it as they generate income. Learn more here: Revenued

Send us a textWith former President Trump opposing a complete ban and exploring alternatives, TikTok's future remains a hot topic. The possible divestment or sale could reshape the landscape of social commerce.In this episode, Jordan West gets into a timely and critical topic for ecommerce enthusiasts and business owners alike: the future of TikTok Shop amidst the changing political landscape. With the January 19th deadline looming, where TikTok must either divest or face shutdown under U.S. law, there's much to unpack. Listen and learn in this episode!Key takeaways from this episode:Critical Deadline: January 19th is crucial for TikTok, which faces divestment or potential shutdown in the US.Cultural Significance: TikTok's cultural impact is substantial, maintaining its importance for social commerce despite potential bans.Political Shift: Trump's stance has evolved towards exploring alternatives for TikTok, like sales or enforcement delays.Legal Developments: A Supreme Court ruling on January 10th, 2025, will be pivotal for TikTok's US operations.Strategic Investment: The speaker is optimistic about TikTok Shop and continues investing in live shopping capabilities.Anticipated Divestiture: The expectation is a divestiture to an American company, not a complete ban.Building Partnerships: Efforts are underway to enhance live shopping and connect creators with brands through partnerships.Platform Expansion: There's interest in exploring YouTube shopping and the CPM influencer model for brand awareness.Growth in Social Commerce: The Social Commerce Club is experiencing significant interest from brands.Future Outlook: Optimism towards 2025 with plans for future discussions on trends.Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Revenued - is a financial technology company that provides businesses with revenue-based financing solutions. Instead of relying on credit scores or collateral, Revenued offers funding based on a company's revenue. This allows businesses to access capital quickly and repay it as they generate income. Learn more here: Revenued

Send me a text message and get your questions answered on the podcast! I'd love to hear from you! Feeling stuck in your consulting business or wondering how to take it to the next level in the new year? In this episode, we'll explore the surprising truths that hold many consultants back and how to break free. Through relatable stories, reflective insights, and a powerful four-step framework, we'll uncover what it really takes to bridge the existing gaps to build a thriving consulting business. Whether you're just starting out or ready to scale, this episode will help you create a clear path forward and set the stage for long-term success.***Subscribe and share this episode to inspire others to join this supportive and transformative conversation.***For more information, visit https://excelatconsulting.com/

Send us a textPeek into a head-turning conversation comparing the daily utility of Meta Ray-Bans versus Apple's Vision Pro. How do these technologies influence branding and consumer engagement? We've got first-hand accounts that might just reshape your tech investments.In this episode, Jordan West with Andrew Faris, who began his e-commerce adventure with Kalo, a famed silicone wedding ring brand, and grew his expertise through strategic roles at Common Thread Collective. Together, they discuss the power of community engagement, the importance of authenticity in branding, and the innovative marketing approaches that have propelled them to success.Listen and learn in this episode!Key takeaways from this episode:Usable Technology:Meta Ray-Bans showcase the value of consumer-friendly tech that integrates into daily life, unlike Apple's Vision Pro.E-commerce Growth:The e-commerce sector continues to expand, making it an opportune time for new entrants thanks to shared industry knowledge.Effective Marketing:Authentic engagement with niche communities, like CrossFit, is crucial for brand success. Tailored strategies are necessary for different markets.Creative Advertising:High-volume, low-cost creative ad production can be effective, but diverse advertising strategies may also yield success.Financial Management Tools:Tools like Lifetimely and Triple Whale are vital for managing cash flow and ensuring business transparency.Knowledge Sharing:Free resources and advanced software tools have enhanced e-commerce operations, benefiting businesses across the board.Podcast Networking:Podcasts serve as excellent networking tools, facilitating connections and industry insights.Niche Market Focus:Targeting the smallest viable market can drive success, as advised by experts like Seth Godin and Alex Hormozi.Involvement in Business:Staying engaged in day-to-day operations is valuable, as highlighted by Andrew Farris's personal approach to business management.Today's Guest:Andrew Faris, who has been involved in e-commerce for approximately a decade, mainly outside of the SaaS sector. He began his career in branding with Kalo, a silicone wedding ring company, and swiftly achieved significant growth without external funding. After Kalo, he became one of the initial strategists at the Common Thread Collective (CTC) and was involved in managing brand strategies with Taylor Holiday. Andrew later led growth at CTC, which spun off brands under 4 by 400, and is now managing his agency, AGF Growth, focusing on a select number of clients.Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Revenued - is a financial technology company that provides businesses with revenue-based financing solutions. Instead of relying on credit scores or collateral, Revenued offers funding based on a company's revenue. This allows businesses to access capital quickly and repay it as they generate income. Learn more here: Revenued

Pop Quiz: Banking is banking, right? False! Jamie and Perrin guide growth minded listeners on considerations for avoiding costly capital raise mistakes, and how the Polaris team can help steer the ship toward realizing those goals.

Send us a textDiscover how neurotransmitters like dopamine and serotonin play a pivotal role in influencing consumer desires and trust. We also delve into the power of cognitive simplicity, the rule of threes, and the evolutionary principles that guide consumer behavior.In this episode, Jordan West with Dr. Pradeep gets into an enlightening discussion with Dr. Pradeep, CEO of Sensory.ai, where the fusion of neuroscience and generative AI is transforming the e-commerce landscape. We explore the delicate balance between novelty and familiarity in branding, using metaphors to resonate with consumers subconsciously. Listen and learn in this episode!Key takeaways from this episode:Balance of Novelty and Familiarity: Use metaphors like "the Netflix of" to connect familiar concepts in branding, offering both novelty and familiarity.Power of Metaphors: Essential in storytelling, metaphors simplify complex ideas and resonate deeply with consumers.Neurotransmitters in Branding: Dopamine, serotonin, and oxytocin influence consumer desires, offering novelty, satisfaction, and trust.Trust Building: Establish consumer trust through credible branding, leveraging credentials and associations.Simplicity with Cognitive Fluency: Simplify processes (e.g., rule of threes) to enhance consumer understanding and engagement.Tribalism in Consumer Loyalty: Brands like Apple create loyalty beyond reason, akin to tribalism.Self-Actualization: Associating purchases with greater goods or sustainability fulfills consumers' higher needs.Mitigating Purchase Pain: Incorporating charitable actions at checkout can enhance satisfaction and reduce discomfort.Efficiency in Cognition: Evolved brain design favors efficiency, aiding marketing with simplification.Maintaining Novelty: Amid many dopamine triggers, tools like generative AI can help sustain consumer interest.Neuro AI Influence: Combining neuroscience with AI optimizes marketing, especially beneficial for smaller businesses.Today's Guest:Dr. A. K. Pradeep, CEO of Sensori.ai. He is an expert in blending neuroscience with Generative AI (Gen AI) to transform sales, marketing, product innovation, and branding. Dr. Pradeep's work focuses on leveraging insights from neuroscience to enhance consumer engagement, trust, and desire, using advanced technologies like large language models to optimize marketing strategies across various platforms and brands.Recommended Book/Playbook:NeuroAI: https://books.google.com.ph/books/about/NeuroAI.html?id=sVVZ0AEACAAJ&redir_esc=y Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Revenued - is a financial technology company that provides businesses with revenue-based financing solutions. Instead of relying on credit scores or collateral, Revenued offers funding based on a company's revenue. This allows businesses to access capital quickly and repay it as they generate income. Learn more here: Revenued

The Nasdaq takes center stage with major earnings reports from Oracle, MongoDB, and C3 AI. Jefferies Analyst Brent Thill joins to break down Oracle's results, while C3 AI CEO Tom Siebel offers insights on his company's performance. Mobileye CEO Amnon Shashua shares key takeaways from Investor Day and the company's China business. Plus, a market panel featuring Jill Carey Hall of BofA and Dana D'Auria of Envestnet discusses the state of SMID-cap strategy.