Podcasts about ideal customer avatar

Happy Woo Wednesdays!If you want to build a lasting brand you have to lead with your values, and messaging is at the foundation of not just communicating those values, but putting them into action. This is what you will learn today on Get A Heck Yes!Justine Wentzell-Chang is the founder of Red Balloon Station where she empowers culture-changing, community-lifting, and equity-driven BIPOC + woman-owned businesses with strategic and impactful copywriting, brand storytelling, and messaging strategy.Building a distinct and memorable brand voice to help you stand out in a crowded market and find your people/help your people find you:1) Take time to determine and understand your Brand Archetype2) Intimately know your Ideal Customer Avatar and use their language3) Dig deep to know and define your core values and conviction codes4) Be specific about what makes you different from your competitorsConnect with Justinewww.redballoonstation.comhttps://www.instagram.com/redballoonstationConnect with Carissa Woohttps://calendly.com/carissawoo/discovery-call

Did you know that playing French music in a liquor store makes shoppers more likely to buy French wine? Sound has a real impact on our buying decisions and Jodi Krangle is an expert in how to use it to your advantage. Jodi has been a full-time voice actor since 2007. She collaborates with global clients like Dell, Kraft, and Lindt, specializing in Brand Voice, Commercials, Corporate Narration, and podcast intros/outros. Her podcast, Audio Branding: The Hidden Gem of Marketing, has over 230 episodes exploring the influence of sound. She also hosts sound-related discussions in Clubhouse and serves as a judge at the International Sound Awards. Creating Your Audio Brand Sound is a powerful part of branding that's often overlooked. When someone listens to your podcast or YouTube channel during their morning commute, it's an intimate experience. That's why it's important to be intentional about your brand voice.  Just like any aspect of branding, consistency is key. Repetition creates comfort and familiarity with your listeners. You should also consider who you're speaking to. Keep one person in mind when you're recording (maybe your ideal customer avatar or a friend you feel comfortable with). Tips for a Great Sound If you have a personal brand, chances are you'll need to be on podcasts, record videos, or speak at events. Jodi's first tip for sounding your best is to rehearse until you sound natural and conversational (not like you're reading a script).  Second, keep a photo of a family member or friend in front of you while you record, and remember that your tone changes depending on who you're speaking to.  Consider investing in a signature sound for your brand. Create consistency by using it at multiple touchpoints: podcasts, live events, and social media. There are lots of free audio options available online in directories–just remember that if it's free, there's nothing to stop your competitors from using the same audio. Enjoy this episode with audio branding expert Jodi Krangle… Soundbytes 12:05-12:39 “I do think it's a mistake. I think a lot of these brands could stand with having a unified sound over a number of years. Because remember, and I know you know this, the first time we experience a brand might not be the first time the brand has put that sound together. They might have had that sound for 10 years, but you're experiencing it for the first time. You as the business owner may be bored with that sound, but if you're still selling your product or service and people like it, why change what's working?” Quotes “You don't want to change your branding too often, because they find familiarity and comfort in that.” “Psychologically, what I love about sound and how it switches on our brain is it affects all of our senses.” “Your environment has a big psychological effect on what you buy, how much you end up buying, and how you feel about what you bought.” “Our buying decisions and our everyday lives are really affected by sound.” Links mentioned in this episode: Visit Jodi's website: http://voiceoversandvocals.com  Connect with Jodi on LinkedIn: https://www.linkedin.com/in/jodikrangle/  Audio Branding Podcast: http://audiobrandingpodcast.com 

This week's podcast episode stars DE/EN chemical translator Sarah Silva of Business Translated.Sarah is a specialised chemical translator working from German into her native English at ChemicalTranslator.com. She's also been supporting translators with the business and marketing side of translation since 2019 through her weekly emails, courses, and within The Expedition Group, a membership for translators that offers a new marketing adventure every month. Her latest book Your Ticket To Explore – Essential Preparation For Your Translation Marketing Adventures is a practical guide to developing a successful marketing mindset illustrated with personal stories.Here are just a few of Sarah's hacks for marketing to a sceptical audience (part of her BP24 conference presentation). show evidence of your workalways be transparentdemonstrate credibilityIf you didn't attend in person you can catch Sarah's session again at BP24 online. Fortunately, Sarah showed herself as optimistic about our industry's future and she says there are always opportunities to be seized upon no matter how bleak the outlook. Ideal Customer Avatar exercise:Consider the companies and types of text you want to work with  Identify your industry's movers and shakers and strive to learn from themBuy the Clever Fox Planner (non-affiliate link).Finally, always remember that there is no magic bullet to finding your perfect clients! Put on your headphones and please enjoy!*Download Sarah's strategies to reduce scepticismDownload Jason's niche down to dominate worksheetBuy our paperback: How to Find More Direct Clients Thrive as a Premium Freelance Translator in Your Niche and Futureproof Your Career

What podcasts should you be targeting to get booked on as a guest? If you're an entrepreneur do you target entrepreneur podcasts? Or, do you target the podcasts your ideal customer is listening to? In this episode of the Communication Queens podcast, host Kimberly Spencer discusses the importance of choosing the right podcasts for guest appearances to effectively reach one's ideal clients. She advises service-based entrepreneurs to avoid limiting themselves to industry-specific shows and instead to appear on podcasts that their potential clients are likely to listen to. Kimberly emphasizes understanding the customer's journey and building long-term relationships with podcasters to become a valuable resource for the target audience. The episode focuses on strategic podcast guesting and leveraging storytelling to connect with and influence the right listeners. Take action, book your $100K Profit from Guest Podcasting Planning Call: https://www.communicationqueens.com/book-your-100k-profit-from-podcasting-plan Get booked on 1-3 podcasts in 1.5 hours! Join our next Purpose, Prosperity, Podcasting Party (It's FREE!): https://www.communicationqueens.com/prosperity-purpose-podcasting-party What You'll Learn in this Episode Importance of targeting the right podcasts for guesting Mistakes made by service-based entrepreneurs in appearing on podcasts Consideration of ideal client avatar's journey in podcast targeting Building relationships with podcasters for long-term connections Reevaluating podcast guesting strategy Power of storytelling and communication strategies Reaching ideal clients effectively Influence and income through transformation stories Aligning with ideal clients' interests and journey Impacting the lives of the target audience Links + Mentions: "Podcasting Guesting Strategy": "00:00:30" "Web Designer Podcasts": "00:01:15" "Divorce Podcasts": "00:02:21" "Marital Health Podcasts": "00:03:27" "Ideal Customer Avatar": "00:04:39" "Solopreneur Struggle Podcasts": "00:07:07" Moments of Note: Welcome to the Communication Queens Podcast (00:00:05) Introduction to the podcast and its purpose, offering coaching on sharing transformation stories for visibility and influence. Targeting the Right Podcasts (00:00:30) Discussion on the importance of targeting the right podcasts to reach ideal clients effectively, with examples and strategies. Meeting Ideal Clients Where They Are (00:01:15) Exploring the significance of choosing podcasts where ideal clients are present, with examples for different service-based entrepreneurs. Understanding the Client's Journey (00:02:21) Emphasizing the importance of understanding the client's journey and meeting them at the right point through podcast guesting strategies. Building Long-Term Relationships with Podcasters (00:05:57) Highlighting the significance of building long-term relationships with podcasters for effective client referrals and guiding potential clients. Conclusion and Call to Action (00:07:50) Closing remarks, encouraging subscription, reviews, and sharing, and highlighting the power of storytelling and communication strategies.

(Re-Air) Welcome to Season 5 Episode 7 of Art Is... a podcast for artists, where we brainstorm the future of the art world and the creative industries.In this episode, hosts Lauryn and Isotta tackle the often-hidden struggle of emerging artists: the fear of being seen and the challenge of sharing your work with the world. They guide you through transformative questions to combat self-doubt, helping you tap into your passion. Envision the potential that arises when you genuinely believe in a devoted audience eagerly embracing your creations.Imagine what it could be like when you make the empowering decision to share your work with the world and make a remarkable shift in your mindset. Delve into the intriguing parallels the hosts draw, shedding light on the pivotal steps of overcoming fear and embracing risk-taking that guide you on the path to authenticity.The conversation also includes a comment on Instagram and the negative effects it can have on artists' self-perception. Isotta candidly shares her personal experience with comparison and intentionality, shedding light on the nuances of navigating social media as an emerging sculptor. Lauryn also introduces a pivotal tool she employs with her clients: the Ideal Customer Avatar exercise from Curated Splash. This exercise aims to assist you in unraveling new threads and fostering experimentation in contemplating your audience and how you connect with them. By engaging in this process, you can gain valuable insights into identifying your target audience and refining your approach to reach them effectively.Sharing key quotes from Julia Cameron's "The Artist's Way," Lauryn and Isotta discuss conquering fear and self-doubt. Together, they encourage you to tap into your inner desires and get to know yourself better. Lauryn epitomizes this by sharing a clip from her conversation with Cristina Morris, featured in Lauryn's captivating IG live series. In the clip Cristina tells of her dance video going viral. The conversation takes a powerful turn at the end of the episode as they explore the need to shift your self-concept and liberate yourself from limiting beliefs and negative self-talk. The mantra "take the body and the mind will follow" becomes a guiding principle in this journey of self-discovery and empowerment. If you're an artist eager for a fresh perspective on professional development, be sure to give this podcast episode a listen!Topics covered:Tackling inner fear of being seen, of showing your work to the world and being visible as an artist Questions to ask yourself when self doubt comes up: Why do you love what you have to offer? Why is what you have to offer so amazing? How would you show up if you believed that there were people in line ready and waiting to buy from you? Mindset shift that happens when you decide to share with the worldHow Instagram plays into this, and Isotta's experience with comparison and intentionality Defining your ideal customer, Curated Splash Customer Avatar exercise Overcoming fear and self doubt in The Artist's Way book, by Julia Cameron Getting in touch and discovering our inner desires, professionally and creatively like being famousCristina Morris clip, from Lauryn's IG live series Cristina's experience going viral for dancing Self concept shift, and letting go of limiting beliefs and negative self talk “take the body and the mind will follow” Resources Mentioned: The Artists Way Book, by Julia Cameron https://juliacameronlive.com/the-artists-way/ Curated Splash Blog by Lauryn Hill https://www.curatedsplash.com/blog/8-ways-to-boost-visibility-as-a-new-creative-business-1 Cristina Morris, Photographer (from clip about viral video) @cmellestudios https://www.instagram.com/cmellestudios/   Cristina's viral dace clip https://www.youtube.com/watch?v=zla88U2vmMs TASCHEN Publishing https://www.taschen.com/en/ Learn more about our partner ART MO: https://artmo.com/Follow along @artmo__Article about Isotta, Art Is… & ARTMO https://artmo.com/buzz/artmo-introduces-its-new-partner-art-is-podcast Learn more and read transcripts at https://www.artispodcast.com/Follow the podcast at @artispodcastLearn more about Isotta at @isottapage and see her work http://www.isottapage.com/Learn more about Lauryn @curatedsplash and her work https://www.curatedsplash.com/Original music by Black Wonder TwinsFollow them @blackwondertwinsDonate to the podcast https://app.redcircle.com/shows/375bbc0d-c052-4330-b73b-aad1ba5ed2d9/sponsorSupport this podcast at — https://redcircle.com/art-is/donations

I believe that targeting your ideal customer avatar is one of the most powerful strategies for business success. By knowing who you are serving, you will be able to create more value for them and stand out from the competition. You will also be able to save time and money by focusing on the right people and the right channels. Don't miss this opportunity to take your business to the next level. Enjoy the show! Host: Nathan A Webster Watch the Podcast on YouTube! LinkedIn | Instagram | Twitter | NDUB Brand    Download and subscribe on Audible, Google, iHeartRadio, iTunes, and Soundcloud. Please rate, review, and share!   Podcast Sponsored by https://letsconnectpnw.com/

Welcome to another episode of the Tiny Marketing Podcast. Today's conversation focuses on the essential exercise of defining and understanding your Ideal Customer Avatar (ICA) in marketing. The episode starts by discussing the transformative journey from corporate to entrepreneurship. It highlights the growing pains involved in servicing any client for immediate income and the strategic pivot to identifying and catering to your ICA: the personification of the ideal client who truly and enthusiastically values what you offer.The episode further delves into the importance of crafting a robust Ideal Customer Avatar. The conversation steers clear from the old fictionalized avatar stereotypes, instead proposing a full-fledged demographic profile for real-life usability and effectiveness. It explains how a well-built ICA could lead to more streamlined marketing, clear messaging, an easier sales process, better problem perception, objection handling, and significantly, the ability to provide desired solutions.

A foolproof way to validate your digital course idea BEFORE launching Did you know that I only made $267 in my first digital course launch? I spent so much time, money, and energy into it, for just a couple hundred dollars.  One of the biggest mistakes leading to this low revenue launch was that I didn't check if my course was something my audience would actually purchase. It was a lesson learned the hard way, sweet friend, but a valuable one. And since then, I've come up with a framework to ensure that my course idea is something people will happily enroll in before I even create the first lesson. I don't want you to make the same mistake that I did all those years ago, so that's why I'm sharing my “First Ten” strategy with you in this episode.  It's something I teach in Module Two of Digital Course Academy, and I've found that it really sets my students up for success.  As a bonus, you'll also hear directly from some of my star students who used this strategy when they created and launched their digital courses. So if you have an incredible course idea but are unsure if it'll resonate with your Ideal Customer Avatar, then pop in your earpods and get ready to take some notes! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

Welcome to Season 5 Episode 7 of Art Is... a podcast for artists, where we brainstorm the future of the art world and the creative industries.In this episode, hosts Lauryn and Isotta tackle the often-hidden struggle of emerging artists: the fear of being seen and the challenge of sharing your work with the world. They guide you through transformative questions to combat self-doubt, helping you tap into your passion. Envision the potential that arises when you genuinely believe in a devoted audience eagerly embracing your creations.Imagine what it could be like when you make the empowering decision to share your work with the world and make a remarkable shift in your mindset. Delve into the intriguing parallels the hosts draw, shedding light on the pivotal steps of overcoming fear and embracing risk-taking that guide you on the path to authenticity.The conversation also includes a comment on Instagram and the negative effects it can have on artists' self-perception. Isotta candidly shares her personal experience with comparison and intentionality, shedding light on the nuances of navigating social media as an emerging sculptor. Lauryn also introduces a pivotal tool she employs with her clients: the Ideal Customer Avatar exercise from Curated Splash. This exercise aims to assist you in unraveling new threads and fostering experimentation in contemplating your audience and how you connect with them. By engaging in this process, you can gain valuable insights into identifying your target audience and refining your approach to reach them effectively.Sharing key quotes from Julia Cameron's "The Artist's Way," Lauryn and Isotta discuss conquering fear and self-doubt. Together, they encourage you to tap into your inner desires and get to know yourself better. Lauryn epitomizes this by sharing a clip from her conversation with Cristina Morris, featured in Lauryn's captivating IG live series. In the clip Cristina tells of her dance video going viral. The conversation takes a powerful turn at the end of the episode as they explore the need to shift your self-concept and liberate yourself from limiting beliefs and negative self-talk. The mantra "take the body and the mind will follow" becomes a guiding principle in this journey of self-discovery and empowerment. If you're an artist eager for a fresh perspective on professional development, be sure to give this podcast episode a listen!Topics covered:Tackling inner fear of being seen, of showing your work to the world and being visible as an artist Questions to ask yourself when self doubt comes up: Why do you love what you have to offer? Why is what you have to offer so amazing? How would you show up if you believed that there were people in line ready and waiting to buy from you? Mindset shift that happens when you decide to share with the worldHow Instagram plays into this, and Isotta's experience with comparison and intentionality Defining your ideal customer, Curated Splash Customer Avatar exercise Overcoming fear and self doubt in The Artist's Way book, by Julia Cameron Getting in touch and discovering our inner desires, professionally and creatively like being famousCristina Morris clip, from Lauryn's IG live series Cristina's experience going viral for dancing Self concept shift, and letting go of limiting beliefs and negative self talk “take the body and the mind will follow” Resources Mentioned: The Artists Way Book, by Julia Cameron https://juliacameronlive.com/the-artists-way/ Curated Splash Blog by Lauryn Hill https://www.curatedsplash.com/blog/8-ways-to-boost-visibility-as-a-new-creative-business-1 Cristina Morris, Photographer (from clip about viral video) @cmellestudios https://www.instagram.com/cmellestudios/   Cristina's viral dace clip https://www.youtube.com/watch?v=zla88U2vmMs TASCHEN Publishing https://www.taschen.com/en/ Learn more about our partner ART MO: https://artmo.com/Follow along @artmo__Article about Isotta, Art Is… & ARTMO https://artmo.com/buzz/artmo-introduces-its-new-partner-art-is-podcast Learn more and read transcripts at https://www.artispodcast.com/Follow the podcast at @artispodcastLearn more about Isotta at @isottapage and see her work http://www.isottapage.com/Learn more about Lauryn @curatedsplash and her work https://www.curatedsplash.com/Original music by Black Wonder TwinsFollow them @blackwondertwinsDonate to the podcast https://app.redcircle.com/shows/375bbc0d-c052-4330-b73b-aad1ba5ed2d9/sponsorSupport this podcast at — https://redcircle.com/art-is/donations

In this digital age, the demand for online learning has skyrocketed, providing entrepreneurs, educators, and professionals with ample opportunities to share their expertise and create profitable online courses. However, with countless possibilities and niches available, it's crucial to navigate this landscape strategically. So, let's embark on a journey to discover your ideal online course and set you on the path to success!In this week's episode we'll cover:

The step-by-step process I use to create and launch lead magnets – and yours to take! I've said it before and I'll say it again -- one of the very first things you need to have in your online business is a lead magnet.  A lead magnet is essential to growing your email list, and can be anything from a checklist, a video series, a quiz, or another valuable resource that you offer up to your Ideal Customer Avatar in exchange for their email address.  I can't even tell you how crucial lead magnets have been for me in growing my business -- and needless to say, I've created my fair share of them over the past fourteen years of being an entrepreneur. And because lead magnets are such a big part of my growth strategy, you guessed it -- I've come up with a documented system on how to create and promote them.  In fact, I've boiled my process down to a checklist that you're going to hear all about in this episode. I cover every single step you need to take in order to effectively create and launch your lead magnet -- from how to establish your pre-launch approvals, to creating content, optimizing your landing pages, tracking your conversions, and so much more!  So whether you've a lead magnet newbie or you have one that's simply not performing, this is a great episode to listen to, and to bookmark for future reference.  Enjoy!  Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

Today's episode is about the mistakes that people make when they're defining their ideal customer avatar. Now, you've probably done some work on your ideal customer before - but in this episode, I'm going to go into the stuff that you maybe haven't thought about.  Everybody is really hard to market and really expensive to market to.  Think about your goals - how many customers would you need, really, to achieve that goal?   This week we are going to identify some of those mistakes that I see people make time and time again, and we go into how you can actually avoid those mistakes yourself. I hope you enjoy the episode.    Links mentioned in the show:  “When you try to be everything to everyone, you accomplish being nothing to anyone.” — Bonnie Gillespie Megan's Instagram - https://www.instagram.com/meganwinter/ 

Today's guest, Matt McWilliams is living proof that one can pursue one's passion in life, and do so while making a profit as well. He's worked with some of the top companies and entrepreneurs on the planet such as Shark Tank's Kevin Harrington, Tony Robbins, Dean Graziosi, Kim Walsh Philips, Ryan Levesque, Michael Hyatt, Claire Diaz-Ortiz, Lewis Howes, Brian Tracy, Jeff Walker and more. He joins me to help you on your quest to turn your passion and message into a profitable and growing business. He's been through the startup phase multiple times in the past two decades and has built a following from scratch. Today, he lives out his passion for helping others find their purpose, passion, message, and path to profitability. He's the host of The Affiliate Guy Podcast, your source for affiliate marketing news, tips, and strategies to take your online business to the next level. Many people are confused or uncertain about their passion and audience. By way of case studies from his coaching practice and actionable lessons, Matt McWilliams shares a proven, step-by-step process to get crystal clear on one's passion, audience (Ideal Customer Avatar), and path to profitability. There are a lot of lies and myths about what leadership really is. Through a combination of inspiring stories and practical advice, McWilliams shows that you don't need titles, certifications, or degrees to be a thought leader and debunks some of the common misconceptions about thought leadership. Website | Facebook | Amazon | Podcast

Welcome back to BizQuik! On today's episode, Julie talks about the importance of an ICA and just how fun creating one can be! For context, an ICA is a descriptor exercise of all your ideal customers. The more specific an ICA, the more targeted your product and services are, the more revenue will be brought into your company. An ICA helps business owners, entrepreneurs, connect with the community of people who are going to be engaging with your business. ICAs also change over time as your company grows. They are reset and revised as your customer base successfully expands.   Themes: Marketing. Branding. Customer care. Goods and services. Revenue.   Support our show by visiting our Patreon page (https://www.patreon.com/BizQuik)   Shout out to FeedSpot (https://blog.feedspot.com/small_business_podcasts/) - The internet's largest human curated database of blogs and podcasts.   Need some help with customer service or social media management?  Check out Certivium (https://www.certivium.com/)   Find out everything you want to know about us and our businesses on our website SBPACE.com.  You can also find us on the following social media platforms:   Facebook (SB PACE) Instagram (@sb.pace) LinkedIn (@sb-pace) TikTok (@sb.pace) YouTube  (SB PACE)   If you like our intro, hit up Pat Hilton on Instagram (@pathiltonlive)   You can buy our book, Seriously?  Now What?!  A Small Business Guide to Disaster Preparedness, on Amazon.   BizQuik is a Traxler-Harris production. #Podcast #entrepreneurship #startup #businessowners #businesscoach

One of the most important things a business can do is create an Ideal Customer Avatar. Your avatar is a fictional person who represents your entire audience or a segment of your audience. This is the ONE person for whom you are going to create content. Today, I'll walk you step-by-step through the process of creating your avatar and using it to get clear on who you are serving in your business. LINKS MENTIONED IN THIS EPISODE Turn Your Passions into Profits Book: passionsintoprofitsbook.com Join My Book Launch Team: passionsintoprofitsbook.com/launchteam

Content is KING! You've heard it before and it's true!  On today's episode we talk about why a content strategy is vital to your brand growth and how to turn one piece of content into many pieces of content! There is nothing worse than content dying on the virtual bookshelf. Get more out of each piece of content!    Refer to EP #2: The Secret to Your Success: Identify Your Target Market and Create an Ideal Customer Avatar to start building your customer persona to ensure you are talking to the right audience for your brand! As always, please share the social love and write a review on Apple Podcasts for your chance to be read on the show! Screenshot today's show and share it on IG stories, tag me, @kristenschneiderco and I'll share the love too!   -Kristen   Learn more: www.kristenschneiderco/podcast.com Connect on IG: @kristenschneiderco TikTok: @kristenschneiderco  LI: https://www.linkedin.com/in/kristenschneiderco/  Email: hello@kristenschneiderco.com

We all know that feeling in business where you're afraid to say no to an opportunity that equals money. You and I know it well…that desire to say yes to each and every person even if they aren't your ideal customer.  Money is the scorecard for business. It equals success. So, I should be saying yes to everyone, right?   Here's the reality ——> Business is always the long game.  Your brand, your name, your reputation is all you have. If you start saying yes to sales that you can't actually get an amazing result for because you made an exception..it'll catch up to you and your overall reputation. This, in turn, will hurt your sales, your business, and your ultimate success.  Listen in for more on why and when you just need to say no. 

This is something I struggled with quite a lot for quite a while and so I want to share with you my key insight that shifted things for me --- Send in a voice message: https://podcasters.spotify.com/pod/show/calvincorreli/message

If your marketing strategy isn't bringing in and converting leads, then something isn't working…and I'm willing to bet it's your messaging.  Messaging is how you talk to your audience; it's how you connect with your leads; it's how you sell your offer; it's how you attract your buyers. And there are crucial components that your messaging needs to be successful, and turn your leads into buyers.  In this second ‘Behind the Scenes' episode, I'm explaining exactly what those components are, why your messaging needs consistent refinement, and what to do if your messaging just isn't working. Listen in!

Does it ever feel like no one else struggles quite as much as you do to identify or define their ideal customer avatar? There's a reason for that…  What if I told you that the key to finding your ideal customer avatar is your product seller profile? Let me explain. In the past 11 years, I've done plenty of my own ideal customer avatar build-outs and I've assisted many makes with theirs, too! There is a lot of experience from those 11 years or so that has influenced today's episode. I've recently started to think about finally articulating my theory about how the way you become the seller of original products impacts the way you find your ideal customer. AND here we are, the time has come. Welcome to today's episode where I will articulate that theory. This is my theory about how the way that you become a seller of original products impacts how you determine who your ideal customer is.  I think there are 3 ways you can become a seller of original products and I'm going to cover each one and provide insight into the ideal customer discovery for each.   For full show notes please visit merriweathercouncilblog.com/175 For a full list of all merripodcast episodes, please visit merripodcast.com

Para poder ser exitoso en nuestro negocio debemos conocer constantemente las necesidades de nuestros clientes. Para esto regularmente realizamos encuestas, focus groups u otros medios para preguntarle al cliente lo que desea, pero ¿Qué pasa si el cliente no sabe lo quiere o no sabe expresarlo? En este episodio conoceremos la herramienta Ideal customer avatar (ICA) o avatar del cliente ideal, el cual nos servirá para pensar como el cliente para ser proactivos en nuestra propuesta de valor y lograr así ser relevantes.

Who is your dream client? Are you building your business around one specific type of person or are you selling to the masses?   It makes a tremendous difference in your business when you really niche down and hone in on one specific type of person. Join us as we dive into the importance of knowing and understanding your ideal client or customer. Believe it or not, this is a key factor for the success of your business and overall revenue increase.   Take part in this week's challenge! Email DTEpodcasting@gmail.com or DM us on Instagram at @dreamer.to.entreprener.   Tune in every other THURSDAY for a new episode! *Connect with us on Instagram*

Why create a business? In episode 85, why spoke about WHY, and today we will speak about HOW to create a brand! Now, let's speak about  HOW  we will create a brand and not just a business.Here are the four tips on HOW to create a Brand! Learn as much as you can about who is the Ideal Customer Avatar - also known as - ICA or avatar - who is your business meant to serve? - great to understand their psychographics and demographics. Create an emotional connection to the brand through copy and other mediums. A feel-good emotion will connect your ICA to the brand and help to increase the lifetime value of your customer. What does your logo look like- keep it simple while eye-catching and ensure it's consistent on all social platforms.Socialize your brands so your ICA knows your business exists. Influencer marketing can help you achieve this goal with less stress. Catch the Training - How to sell more with Influencer Marketing Training: https://www.bossitclub.com/IMMERemember, it will take time for a brand name to grow, but once it does, it will be hard to keep up with the business as your brand will be doing a lot of the selling for you! Remember, you got this!Sophia P.s. Catch episode 85 all about WHY you need to take the time to create a brand by clinking over to www.bossitclub.com/85A Team Dklutr Production

Does it ever feel like no one else struggles quite as much as you do to identify or define their ideal customer avatar? There's a reason for that…  What if I told you that the key to finding your ideal customer avatar is your product seller profile? This is my theory about how the way that you become a seller of original products impacts how you determine who your ideal customer is.    I think there are 3 ways you can become a seller of original products and i'm going to cover each one and provide insight into the ideal customer discovery for each There are three primary ways I believe people become sellers of original products: The Shark Tank way The natural-born entrepreneur way The maker way There are probably others but they likely would fit into any of those ultimately and for the purpose of the lesson, these three provide enough context. And as you'll see there can be overlap between these. For full episode notes visit merriweathercouncilblog.com/163 To see a full list of all Merripodcast episodes visit merripodcast.com

Do you feel like nothing is going right as a Dropshipper? Do you just see money going out and not coming in? Or have you opened up your store and watched weeks go by without a single sale? Well we created this episode just for you. In this episode, we're going to address the topic, Building Out Your Ideal Customer Avatar. So whether you're completely new to e-commerce, have been researching for months on end or have been doing it for a while to see no results, this is a great episode for you. So kick back, listen up and take a lot of notes because The Launchers Academy Podcast is built by Dropshippers for Dropshippers. --- Send in a voice message: https://anchor.fm/launchersacademy/message

Tried and true steps to crafting an irresistible lead magnet Have you ever poured your blood, sweat, and tears into creating a lead magnet only to have it fail miserably?  If so, two things: 1) Welcome to the club, and 2) Don't spend any more time worrying about it because you're going to learn A LOT about how to create a highly successful lead magnet in this episode. The truth is, creating a lead magnet that converts is both an art and a science, which means there are a million and one reasons why yours might not be hitting the mark.  You might find that making small tweaks to your design or copy could help boost conversions, or on the flip side, you might need to rethink your entire strategy and create something brand new. More often than not, it takes time and good old-fashioned trial and error to get it right -- and there's absolutely no harm in that. Because each version of your lead magnet, especially the ones that fall flat, will show you what's not working so you can make changes and improve. Plus, who said this whole lead magnet thing was going to be easy anyways? ;)  Here's what you can expect to take away from this episode:  Easy things you can tweak to increase your conversions Ways to get valuable feedback from your Ideal Customer Avatar  Tips on getting your lead magnet in front of a larger audience When to know if it's time to scrap your lead magnet and start over from scratch Here's a glance at this episode... Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

Where can I find my ideal clients? And what if I'm putting myself out there and getting very little response to my call to action?If you are releasing content on social media, serving an audience, and putting your heart into the work, this can cause frustration.Well, these were the questions posed by Kimberly Winters who is a member inside the Serving Circle. What you are about to watch is a live coaching call, where we help her create some inner healing around disappointment, get very clear on her business messaging, and elicit creative ideas to flow through her with ease.So, if you are finding ways to put yourself out there, but struggling to get the engagement or the response you want, follow along with the questions I ask Kimberly and you may reach some similar insights.Here is a bit more about Kim…Kimberly is a vegan guide, vegan chef-in-training, reiki practitioner, certified crystal energy guide, oracle card reader, and public speaker. Did You Bring the Hummus began as a podcast and has expanded to include coaching, classes, healing sessions, and live talks.You can connect with her using the links below:https://www.facebook.com/Didyoubringthehummushttps://www.instagram.com/didyoubringthehummushttps://www.didyoubringthehummus.com Yes, it's here and in the Serving Circle where you help elevate consciousness through spiritual business success. So, if you are a spiritual entrepreneur and want to collaborate with your soul tribe, I'll see you in there:https://www.facebook.com/groups/theservingcircleInsta: https://www.instagram.com/tysoncoaching/Facebook Profile: https://www.facebook.com/tyson.sharpe.37/

How do you figure out who your ideal customer avatar is? Today, we have Callye Keen on the show. Callye is a legend/expert in product development and manufacturing. He has multiple companies where he has collaborated with the largest companies in the world. Callye was able to do so simply by perfecting how sales pitches and using his product manufacturing expertise to prove how ideas can be transformed into full fledged businesses. Callye helps people succeed by teaching the power of collaborations and using leverage to promote and sell your products. The ability to sell value and show that you know who you are selling to is some of Callye's main points. I loved learning from him, in which he challenged me to level up my game. The question is are you leveling up yours? You'll Learn: How to collaborate with your dream collaborate How to not feed into the Guru's B.S. Why collaborations are so significant Why your Sales Pitch needs to be on point And much more Favorite Quote: “People are really bad about making goals in general. If you want to get something done, create small habits that move you and build momentum” - Callye Keen Connect With The Callye Join The Most Engaged Facebook™ Group For Product Brand Owners End Hype Podcast Top Recommended Resources: Lucky 13's Tattoo Aftercare Podcast Powermoves Academy Podcast PowerTrain Urban Astronauts - Gain More Clients and Gain Passive Income Podmatch - Book & Schedule Podcasts Guests Rapha 180 If you are looking for a Video Content or Laser Engraving Contact:: ega@erikallenmedia.com A + Financial Solutions - One stop shop to level up your life and business Get More Involved with The Winning Community: Click Here to join our Facebook group where we discuss what it takes to calibrate your mindset and get to the next level Thanks for Rocking With US! To help out the show: Leave an honest review on Apple Podcast. Your ratings and reviews really help and I read each one. Subscribe on Apple Podcast --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/thewinnersparadigm/support

How do you figure out who your ideal customer avatar is? Today, we have Callye Keen on the show. Callye is a legend/expert in product development and manufacturing. He has multiple companies where he has collaborated with the largest companies in the world. Callye was able to do so simply by perfecting how sales pitches and using his product manufacturing expertise to prove how ideas can be transformed into full fledged businesses. Callye helps people succeed by teaching the power of collaborations and using leverage to promote and sell your products. The ability to sell value and show that you know who you are selling to is some of Callye's main points. I loved learning from him, in which he challenged me to level up my game. The question is are you leveling up yours? You'll Learn: How to collaborate with your dream collaborate How to not feed into the Guru's B.S. Why collaborations are so significant Why your Sales Pitch needs to be on point And much more Favorite Quote: “People are really bad about making goals in general. If you want to get something done, create small habits that move you and build momentum” - Callye Keen Connect With The Callye Join The Most Engaged Facebook™ Group For Product Brand Owners End Hype Podcast Top Recommended Resources: Lucky 13's Tattoo Aftercare Podcast Powermoves Academy Podcast PowerTrain Urban Astronauts - Gain More Clients and Gain Passive Income Podmatch - Book & Schedule Podcasts Guests Rapha 180 If you are looking for a Video Content or Laser Engraving Contact:: ega@erikallenmedia.com A + Financial Solutions - One stop shop to level up your life and business Get More Involved with The Winning Community: Click Here to join our Facebook group where we discuss what it takes to calibrate your mindset and get to the next level Thanks for Rocking With US! To help out the show: Leave an honest review on Apple Podcast. Your ratings and reviews really help and I read each one. Subscribe on Apple Podcast --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/thewinnersparadigm/support

If the traditional marketing chatter around selecting a target audience and finding your niche don't resonate with you, you are NOT alone! Have you ever begrudgingly created an Ideal Customer Avatar or ICA even though you knew it felt wrong? Or hated that it only represented a small fraction of the audience you'll serve?Your human design can tell you a lot about who you are best designed to serve.  and chances are, it doesn't have much to do with that ICA worksheet you filled out once upon a time. Crafting a target audience through the lens of your human design type will give you an entirely new perspective on this critical aspect of your marketing strategy.In this episode, you'll learn:Why I believe in nicheing your business (it's not what you think!)A new way to define your niche that doesn't require creating an Ideal Customer Avatar (hint: it involves an element of your human design)How to use your energetic strengths to cultivate & connect to your ideal clientsCheck out my free workshop series - Human Design Marketing Strategy & Business Alignment. Sign up here: https://www.breekuryk.com/human-design-marketing-strategyJoin the Intuition Activation Portal - An 11-day guided journey to align the unique energy & gifts of your human design type with your purpose-driven business to grow with less force, frustration, and burn-out https://www.breekuryk.com/iapWant to dive deeper into building an intuition-led business using human design & gene keys? Work with Bree: https://www.breekuryk.com/helloI'd love to hear your biggest takeaway from today's episode! Come say Hello on Instagram → @breekuryk

Before you even start with a PR strategy, you need to be clear on exactly who your target audience is. What do they look like? What do they do? How do you find them?In this episode you are going to discover how to identify your Ideal Customer Avatar so you can get clarity on how to reach them through clever messaging in your press release, blog, or guest post. I’ll take you step-by-step to show you how to master your target audience, expand your market, reach the media and perfect your messaging. Learn how to create a foolproof strategy that opens the door to many media opportunities. Contact Jaimie Abbott here. Proudly produced by Newcastle Podcast Station. See omnystudio.com/listener for privacy information.

How can you get free publicity? Enter a competition! In this episode, I talk about how I'm going to get in front of my Ideal Customer Avatar in a group I believe they are hanging out in. Also what are the benefits of taking the time to be in competition. Quick Note: "You miss 100% of the shots you don't take." Wayne Gretzky. Show Notes: The next challenge is up! Register for FREE for the 5-Day Podcast Challenge at https://podcastleadgenerationchallenge.com

The future is more diverse than it has ever been, which means the makeup of the people your business serves is shifting. In this episode, I go over how to translate the changing demographics of the day-to-day world into your business marketing. Together lets reimagine who your Ideal Customer Avatar is to be more inclusive to all, not just to the “typical” customer that businesses spent decades focusing on. Get the episode transcript here Get the Inclusion & Marketing newsletter

What the heck is a customer avatar and why is it important? You're in luck.  I talk about this and more in this episode.  Knowing your ideal customer can help you market better, align your brand better, get more sales, and give customers more of what they want.   All of this can give you more out of your business so you can worry less.   Of course, I have a handy free guide that goes with this episode and will help you find YOUR ideal customer avatar.  You can get your copy for free here:  www.handmadeandbeyond.com/avatar

This idea of demographics and whether or not they matter comes up a lot in my courses. People will do one of two things: they either go "oh, I work with everyone" or they get really specific but in an arbitrary way. Both sides of that coin are not helpful! When you create your messaging, copywriting, videos, and imagery, you want it designed to speak to one person.  Are you clear on who that person is for you? Tune in to this episode to hear my simple method to determine who your Ideal Customer Avatar actually is.

Hey sis! Today you're going to learn how to identify your target market and create an ideal customer avatar to build the foundation for who you serve. This avatar will guide all of your future marketing and advertising efforts! By the end of the show you'll be able to identify your target market and  know exactly who is your ideal customer!    Write a review on Apple Podcasts for your chance to be read on the show!   Screenshot today's show and share it on IG stories, tag me, @kristenschneiderco and I'll share the love!   -Kristen   Learn more: www.kristenschneiderco.com Community: https://www.facebook.com/groups/kristenschneiderco  Connect on IG: @kristenschneiderco

In this weeks' episode we dive into one of the questions you submitted in a recent Instagram poll: “How do I only market to my Ideal Customer Avatar?” Or in our case, our Ideal Patient.And my answer might surprise you… as it probably goes a little against some of the advice you've heard in the past. Learn: What you need to think about BEFORE you craft your ideal patient avatar How to put yourself in their shoes for your marketing How to make the most of your marketing dollars And remember, if you have more questions or topics you want me to cover on Illuminate your Practice, please feel free to shoot me a DM – I'd love to cover it for you.—If you're enjoying the podcast can you help us reach our goal of 100 reviews?? I'm sharing them live on the show and will send you chiro swag! Just send me a DM on Instagram after you do! How to work with me:Learn about my chiropractic coaching group— The Illuminated SquadInterested in joining me on the podcast? Reach out to me here

Do you know who your ideal customer avatar is? I'm talking about knowing this client so well, you know where they live, what they do, how old they are and what they want. What are her pain points? It's going to be hard to sell your products if you don't know who you are selling them to! There are many ways you can figure out who your ideal customer avatar is, down to every tiny detail. Friends, if you have not taken the time to hone in on who your perfect client is, also known as an avatar, it's time to do that right now.     Hit the Highlights (2:02) What you need to know about your ideal client (6: 30) Finding your client's pain points (9:20) How I coach my clients on this topic (10:30) Use your client avatar to create content    JOIN ME in The Creators' Inner Circle! This is my monthly group where I teach you exactly what you need each month to grow your following on social media AND grow your email list! Not only do you get training each and every week, but you also get to be part of one of the best, most supportive communities online! Get on the waitlist for the next opening >> The Creators' Inner Circle   Listener Shoutout I love to shout out a business each week on the show. Your reviews are such a blessing to me, so I want to repay by drawing some attention to someone who takes the time to leave one. Thank you to listener, Karen_Kinsinger, for your kind words. I pray a blessing over you and your business! Review: Love It! "I love how Jennifer integrates her faith so well into her business and is not afraid to let it shine through. We need more podcasts like this" Subscribe and Review I am honored to show up each week on The Jennifer Allwood Show and bring you inspiring and actionable content. I hope it is truly helpful for you. One of the best ways you can bless me in return is to subscribe to the show and leave a review. By subscribing, you allow each episode to be downloaded straight to your phone which helps our download numbers and makes sure you never miss an episode. And when you leave a review, you help show others the value of what we provide! You can GO HERE to subscribe and review!

Today we go over something that gets overlooked quite a bit...your ideal customer avatar and the 20 minute exercise you can do to establish it and take your marketing efforts to the next level!On this video, we cover:• How to figure out your ideal customer avatar • Why it is important • How it can help you make all of your marketing more effectiveDon't forget to subscribe to the channel to get alerts on new videos! If you are a hearing practice owner or audiologist, be sure to join our Facebook Group - The Hearing Marketing Mastermind: https://www.audiologyignite.com/groupIf you would like to schedule a free Practice Acceleration Session, head over to https://go.audiologyignite.com/schedule

Have you ever sat down to write a social media post, create content for your video or Insta-story and you just froze? Because you just didn't know what it was that your ideal customer wanted or needed from you?Now, of course, it's normal to have writer's block now and again, but what is worse is not understanding who it is you're serving and why.  Intimately understanding your ideal customer is the key to your success and impact.So today, we are talking about how to identify your Ideal Customer Avatar (ICA).Your ICA represents your ONE single PERFECT customer.This ONE single person is the potential customer who wants and needs YOUR content, YOUR product, YOUR services or YOUR opportunity. This is also a person that you LOVE to work with. Yes!There are specific ways to really hone in on who this person is: what they like, what they don't like, their aspirations, and most importantly, their fears. And surprise, surprise…when you know all this, you won't be sitting there frozen at your computer not knowing what to create or to say in your next social media post.You'll be happily creating solutions for their wants and needs — something they'll actually pay for.So today, I'm going to share the exact steps in how to understand your perfect customer. Full show notes available herePopular products:The One Simple Trick to Quickly Grow Your Email List With Paying Customers WITHOUT Using Ads or Freebies!Guided Meditations to claim more abundance, success and eliminate limiting beliefs holding you backI've even created a super helpful worksheet for you to print out and use as you define your very own ICA. Grab the Define Your Ideal Customer Avatar worksheet now!Follow me on Instagram @TheAudienceMethodConvertKit - Email Marketing platform Free trial for new accountsPush Journal: Daily Goal Setting Get a discount on my favorite planner. Combines business and personal goals!Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showSignature Products: Online Business Builder - Learn high ticket affiliate marketing. All In One Business - How I create a recurring income stream. Digital Marketing Business In A Box with Master Resell Rights — A comprehensive course teaching you A-Z how to start and grow a digital marketing business that you can also resell for

This week on The Marketing Guide podcast we are talking all about sliding into the Instagram DMs! No, not in that way either! We are talking about how you can leverage the power of DMs to makes connections, build rapport and make more sales. what you will learn in this episode:What is a DMHow to send a DMTypes of DMsWhy sell on InstagramSelling strategies for Instagram DMsHow to manage Instagram DMs for businessLinks from the show:Instagram Content Power Hour Sign upSign up hereFollow me on Instagram:https://www.instagram.com/lauraomahonydotcom/https://www.instagram.com/themarketingguide.co/Episode 23 - Step-by-step guide to defining your Ideal Customer Avatar https://lauraomahony.com/episode23/13 The Ultimate Guide to Instagram Direct Messages (DM's) for Business https://lauraomahony.com/episode13/How to Leave a review & get a "shoutout for your business" :http://lauraomahony.com/reviewFree Ebook - One Month of Instagram Content IdeasGet EbookEmail me: hello@lauraomahony.com__________________________________All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400Don't forget to subscribe so you don't miss any future episodes from Laura and The Marketing Guide.

Marketing partnerships are so important for brand awareness, lead generating and building your email list. If you are looking to build your real estate brand quickly or want to get in front of a new sphere, STRATEGICALLY (make more connections, with less effort or money), marketing partnerships is where it is at! The issue, most people don't take the time to make sure they are partnering with the right businesses, charities or media companies and waste a lot of time and a lot of money. STOP WASTING YOUR TIME AND MONEY! Honestly, with a little intention and a little strategy, you will grow your business and stop wasting so much time and money. Listen in for some powerful information to help you strategically manage marketing partnerships: The why (you need media partnerships), the what the heck is a marketing partnership and the how to strategically go about marketing partnerships to maximize your dollars and time are all answered in today episode. Follow me on instagram: @brandingyou_realestate Sign up for The Marketing Academy: Designed Just For You, Realtor: The Marketing Academy (2021) — Branding You (brandingyourealestate.com) Define your Ideal Customer Avatar: https://byre.ck.page/ Shoot me an email if you have any questions about The Marketing Academy and if it is the right fit for you: Corinne@brandingyourealestate.com

In this episode of The Biz Essentials Podcast, Michelle DeNio joins Veronika to talk about the world of business coaches, finding your passion, following the methods that work for you, targeting the right client and more. About Michell DeNio: As a strategist with a passion for life and business excellence, Michelle DeNio works with busy entrepreneurs and small business leaders like you. She helps them reframe challenges to create a bigger impact on the world, while sharing their beautiful gifts. She works closely together with you to get past feeling “stuck,” accelerate your growth, and move forward with a clear and realistic strategy. 10+ years in the corporate arena — including business operations & development, sales, leadership training, management, time management, and finance — provided a wealth of experience, both broad and deep. Her passion lies in coaching others along their path to successful transformation, to identify objectives, attain goals, and then self-manage to sustain their hard-earned success. Her “sweet spot” is at the intersection of her skills and passion: Her best work is in helping others clarify their business desires, explore possibilities, and strategically execute towards living life to the fullest. *Connect with Michelle* Podcast: Strategy in Small Doses Website – https://michelledenioconsulting.com/ Facebook: https://www.facebook.com/MichelleDeNioBizStrategist/ LinkedIn: https://www.linkedin.com/in/michelledenio/ YouTube: https://www.youtube.com/channel/UCSax5hwefnyw9oNq_fTRd-w *Connect with The Biz Essentials* Website: https://thebizessentials.com/ Facebook: https://www.facebook.com/groups/thebizessentialspodcast Instagram: http://www.instagram.com/thebizessentials Twitter: https://www.twitter.com/theBEessentials Youtube: https://www.youtube.com/channel/UC2iSd_3B5QuVcz5aVAzHv3w Support us!

In this episode I am interviewing Jason Berkowitz. Jason is a SEO Marketing nerd that loves algorithms data, as well as some good whiskey and skydiving and traveling.Jason was a personal trainer in NYC, he left training when he was able to double his income. After the training SEO and the challenge of search marketing became a new obsession. He dedicates about 4-5 hours a week to educating and upscaling himself. The goal of the business is to showcase the transformation. Jason does not let anyone be accountable for what happens with his work or the agency except for himself. You Can contact Jason via email hello@breaktheweb.org or find him via his website: https://breaktheweb.agency/

Learn More Earn More Business Growth Podcast Host: Brian Webb Episode 7: How To Create The Perfect Ideal Customer Avatar To Grow Your Business ________________________________ SUBSCRIBE Apple  |  Google Play |  Spotify  |  Pandora |  Amazon Music | Stitcher ________________________________ RESOURCES & HELPFUL LINKS Whatbox Digital Ideal Customer Avatar Tool ________________________________ PLAYBOOK PROMO:  Whatbox Digital - Marketing Strategy Playbook Promotion  Before we jump into today's episode, I want to quickly share a very special promotion we have going on here at Whatbox Digital. It's been said that the best time to plant a tree was 20 years ago. The second best time is today. Having an executing and effective marketing plan for growing your business is no different. Between now and June 30th, 2021, we're offering a $1,600 discount on our Marketing Strategy Playbook consultation. Normally priced at $6,500, which is still well worth it. You can allow our team to help you stop wasting money on marketing that's not working and give you a new plan for growing your business for just $4,900. If you're catching this episode after June 30th, 2021, this is still a worthwhile investment that will generate a return for you and your business. I provide more details later in this episode. I strongly urge you to stop waiting and start growing your business and revenue with proven marketing strategies that actually work. ________________________________ TRANSCRIPT: Brian Webb: Before we jump into today's episode, I want to quickly share a very special promotion we have going on here at Whatbox Digital. It's been said that the best time to plant a tree was 20 years ago. The second best time is today. Having and executing an effective marketing plan for growing your business is no different. Between now and June 30th, 2021, we're offering a $1,600 discount on our marketing strategy playbook consultation. Normally priced at $6,500, which is still well worth it, you can allow our team to help you stop wasting money on marketing that's not working and give you a new plan for growing your business for just $4,900. If you're catching this episode after June 30th, 2021, this is still a worthwhile investment that will generate a return for you and your business. I provide more details later in this episode. I strongly urge you to stop waiting and start growing your business and revenue with proven marketing strategies that actually work. Again, I share more details later in the episode. But for now, we'll jump into the show. Brian Webb: Hey there, everyone. Welcome to the Learn More Earn More Business Growth Podcast. I'm your host, Brian Webb. This podcast is your premier place to learn the frameworks, secrets, and growth hacks to grow and scale your business and revenue faster. Whether you're an aspiring entrepreneur or a thriving business owner, this podcast is designed and produced just for you so you can learn from the best industry experts in the world. I'll bring you exclusive interviews with authors, thought leaders, and successful business titans who share their stories and business journeys so we can draw insights and learn from their successes and struggles together. As you're working on growing your business and pursuing your dreams, I'll be here to help you make better decisions and avoid costly pitfalls and expensive mistakes along the way. And we'll have some fun in the process. So let's go ahead and jump into today's episode. Brian Webb: Hey everyone, welcome to the show today. And today's show is titled How to Create the Perfect Ideal Customer Avatar. And as I even jump into today's show, I think of a lot of the business owners, business leaders that I get to work with as a marketing coach, a marketing consultant here at Whatbox Digital. I work with clients across a huge range of industry sectors. And a lot of times when I'm dealing with business leaders, High-D, high driven personalities, and we start talking about this thing called an ICA, or an ideal customer avatar, it feels like they're jumping into the weeds. It feels like it's marketing speak. It feels like something that almost might even seem like an unnecessary step, or an unnecessary thing to even understand for that matter. With the leaders that I work with, a lot of times the mentality, and I understand it, by the way, I'm extremely empathetic towards this, but it's a give me the baby, I don't want the labor pains. Brian Webb: But in this case, if you don't understand why it's important to actually create ideal customer avatars for your marketing department, for your sales team, then you're going to have a lot of problems that you wouldn't have to deal with if you actually had well-defined ICAs or ideal customer avatars. So today's episode is just that, how to create the perfect ideal customer avatar for you and your business. But first. It seems like a great idea to talk about the benefits. And it could be either the benefits or the cost, the benefits of if you do it, the cost to you and your business if you don't have well-defined ideal customer avatars for your prospects. One reason, one huge benefit to understand your ideal customer avatar is you learn where to target your prospects. So for example, if your ideal customer avatar is vice presidents of oil and gas businesses, you're probably not going to want to actually do cold audience targeting on Facebook, on Instagram. Brian Webb: On the other hand, if your ideal customer avatar is more in the B2C space. So let's just say, for example, you sell makeup products and your perfect target is girls ages 13 through 18-years-old, LinkedIn would be a terrible place to go and target them. Facebook, Instagram, TikTok, and other platforms like Snapchat, for example, might be absolutely the perfect place to go and target them. So one reason to understand who your ideal customer avatar is, and by the way, you probably have numerous ideal customer avatars, we'll talk about that in a minute, but the second reason that you want to understand who your ideal customer avatars are is how you communicate with them. And I'm going to give you a very specific example. I have worked with a client that makes specific parts that can be used on bicycles. Now, actually, these parts can be used across a variety of usages, but they really wanted to jump into the bicycle space. Now, this is an example where it's one part, one sector. Brian Webb: And yet, with that one part, that one sector, we still ended up with three different ideal customer avatars. Let me explain. Ideal customer avatar number one, the avid cyclist. Avatar number two, bicycle shop owners. Ideal avatar number three, mechanics that work inside of these bicycle shops. Now again, one product, one industry sector, and a very niche sector at that. But the reason that we wanted to know all three of those avatars is, again, how do we communicate? So for example, how do we communicate to you if you're the triathlete if you are an avid cyclist, right? Well the way that you're probably going to be making your decision, at least per our dialogue with this client, is prestige. This part one way or the other probably isn't going to have a huge difference on your performance. But if you're the guy or the girl that spends 3,000, $4,000 for your bike and this is your hobby, this is your passion and you're a triathlete, you're going to want to be able to tell all your friends that you have the very, very best, the most premium parts on your bike. Brian Webb: Now, if you're the bicycle shop owner, it all comes down to profit, what's going to bring more customers into the store. But if you're the bicycle shop mechanic, it's all about what makes your customers the most happy? The people who bring in their bicycles to be worked on, to be tuned up, what's going to make their customers happy? Now, one part, one industry bicycle shop owner, bicycle shop mechanic, an avid cyclist. And yet, if we ran one ad that just says, "Buy our parts for your bicycles," that would have been an absolute colossal waste of money and a waste of time. Your conversion rates would be super, super low. Your cost per click would be about as high as it can possibly be because we're not trying to relate to each of these three people. Again, one product, one industry niche. But we've got to know how to talk to each one of these avatars inside this particular industry niche. So what I want to do with you today is take you through the process that we use with our top paying clients here at Whatbox Digital. Brian Webb: And by the way, at the end of this episode, I'm going to actually share a tool that you can use for free that takes you and your business through the exact same process that we use with our clients. Here's our process. Here are the questions that we want to go through and define. We'll get back to the show in just a moment, but first, a quick word from our sponsor, Whatbox Digital. Do you want to grow and scale your business better and faster, make fewer mistakes and stop wasting money on marketing that does not work? I already know that you do. Like so many others, you're tired of relying on a failed hope marketing system. Hope marketing is when we spend valuable time and money on marketing and we hope that it works. You've worked so hard to get where you are and like most business owners and leaders, you're frustrated with wasting money on marketing that doesn't work. You've thrown tons of money towards marketing mistakes and failures and you wish you could get all of that money back, but you can't. Brian Webb: By failing to take ownership of your marketing problems and pivot to proven marketing systems that actually work, you're going to lose potentially hundreds or thousands of customers and millions of dollars to your competitors. When you don't have a reliable system for generating leads and acquiring new customers, then you're doomed to suffer from industry downturns, lumpy cash flow, and ultimately, higher stress. It pains me to watch business owners and entrepreneurs suffer from relying on hope and bad advice that simply doesn't work. I've had the privilege of owning and leading a successful marketing agency here in the Greater Houston metroplex for over 17 years. And having worked in over 60 industry verticals, I've led my team and clients to achieve business growth and collectively tens of millions of dollars in new revenue opportunities time and time again. And that's exactly what I want to do for you. Brian Webb: Our marketing strategy playbook consultation allows us to do just that. Typically, in just four weeks or less, we'll take you through our three-step process that will open your eyes to the readily available growth opportunities you need, want, and deserve. First, we'll schedule a discovery meeting where we will ask you a series of questions about the current state of your business and your revenue growth goals for the next 12 to 36 months. Second, our team goes away and does the necessary research on where the best places are to hyper-target your ideal customers so that you don't unnecessarily waste money on marketing or advertising in the wrong places. And last, we schedule a strategy meeting with you and your team. This is where we'll present you with a customized marketing strategy playbook to help you grow your business. We'll present the data from our research and guide you to make better marketing decisions moving forward. Brian Webb: And here's the special offer, our digital marketing strategy playbook typically sells for $6,500, which is a great deal because it's worth every penny. But if you get started between now and the end of June 2021, we'll discount this fee by $1,600, bringing the price down to just $4,900. That's a huge saving and I promise this consultation will help you to know you're making smarter marketing decisions that will actually work and help you grow your business. Again, this $1,600 discount is only valid between now and the end of June 2021. To work with us, simply go to whatboxplaybook.com and give us your information. A friendly rep from our office will reach out to you to answer your questions and help you get started. It's that easy. Again, just go to whatboxplaybook.com and give us your info, or you can text the word, "Playbook," to 832-324-2432, and you'll be on the way to making better and smarter marketing decisions that will actually help you grow your business more effectively. Brian Webb: Imagine a life where you'll never have to worry about generating leads and acquiring new customers ever again. Don't waste another day or another dollar on failing hope marketing strategies that don't work. Go to whatboxplaybook.com, or text the word, "Playbook," to 832-324-2432 to take advantage of this promotional offer. It will save you $1,600 on the consultation and it will save you a fortune on the money you're likely wasting right now on marketing that's doing nothing to grow your business. If you want to grow and scale your business better and faster and with fewer mistakes, you're in the right place. Let's get started today right now. So what I want to do with you today is take you through the process that we use with our top paying clients here at Whatbox Digital. And by the way, at the end of this episode, I'm going to actually share a tool that you can use for free that takes you and your business through the exact same process that we use with our clients. Brian Webb: Here's our process. Here are the questions that we want to go through and define. And I'll share with you why these questions are here throughout the process, or why we use these specific questions. One, name your avatar. So for example, for the client that I referenced, one of their avatars we named Avid Cyclist Aaron. Another one, Bicycle Shop Mechanic Michael. Now, the goal isn't to be clever, the goal is to give these avatars a name so that from now on when you're having conversations around marketing campaigns, email campaigns, social media campaigns, paid advertising campaigns, you know exactly who you are trying to connect with and to communicate with. So that's why you give your avatar a name. This is for your own internal reference only. This will never show up in the public's eye, this is just for you and your team. Brian Webb: One of the other questions that we always encourage our clients to really think about is what is the potential revenue or value of a small customer or client, a medium or a large, or even a whale-sized customer or client? If you find that you have 12, 15, 18 different avatars, this might help you to actually prioritize who you're going to allocate the most time resources and the most advertising spend or budget resources. So again, if you've got 18, 20 narrows that down, prioritize by who's going to have the most value for your business the most quickly. In what industry does this ICA, again, ideal customer avatar, work? And by the way, be as specific as possible. What are the job titles for this particular ideal customer avatar? And sometimes, there are many. So for example, if you make products in the oil and gas sector, it could be that presidents, vice presidents, and C-suite executives all count. Brian Webb: And by the way, once you understand what titles to go after specifically in the B2B space, there are some powerful targeting parameters that you can use on LinkedIn to really, really narrow in and focus on the titles that you want to go for or target inside of your ICA. How is their job performance measured? Now, this might seem like an odd one, but the reason that you might want to know this is because if your product or service can help them to do something that will enable them to perform better in their job performance for their organization, then that might be something that shapes how you communicate with them. What are the top three to five problems or frustrations this ICA experiences on their job on an ongoing basis? This is a big one. And I'm going to give you a great case study for this one. When you understand what problems they face, you can speak into those problems sometimes if your product or service isn't even the solution to those problems. Brian Webb: Let me give you an example. We worked with a leading disaster restoration company here in the Houston metroplex. And when we helped them work through this whole ICA process, we were visiting on what are some of the biggest problems they had. And one of the answers that came up was they want to grow their book of business, right? These are business owners, they're entrepreneurs. So this is a disaster restoration company. So the only reason you need them is if there is a disaster, fire, flood, mold, right? But if you're trying to get more general adjusters to do business with you as a disaster restoration company, anything that you can do to help them grow their business is likely going to make them more loyal to you than other disaster restoration companies that don't do this. So again, understanding what their top frustrations or challenges are can be very helpful in how you communicate. Brian Webb: Typically, what's the number of employees for the organization of this ICA? So for example, if the typical number of employees is 13 people, that's going to affect how we go and target them in a campaign than if there are 30,000 people. That's going to be a completely different strategy altogether. What are the known goals for this ICA? What are the job responsibilities for this avatar? Where does this persona gain new information for his or her job? So for example, if there is a specific LinkedIn group, or there are specific blogs or YouTube channels, where they go to stay up to date and be relevant inside of what they do for their company or their business, then these might be targeting channels for you. It can really inform where you spend your advertising dollars. What are some of the top websites this ICA visits regularly? What are the Facebook or LinkedIn groups they like to engage with and belong to? What hashtags does this ICA follow on Instagram? Brian Webb: And I could really go into the weeds on this one because we work with many clients who just assume that their clients aren't even on Instagram. And then when we go to hashtag research and show them how many people are actually posting content in their industry, and sometimes even with a small niche of their industry, they can't believe it. Tens of thousands, hundreds of thousands. Who are the influencers that this ICA tends to follow online? What podcasts do they listen to and subscribe to? What blogs do they read? What YouTube channels do they follow and why? What keywords does this ICA use to search on Google for the services and products that you provide? Now, this one is probably obvious, right? If you're going to be doing some Google pay-per-click advertising, obviously it's going to be crucial. Super important to understand where you want to be showing up and where you don't. By the way, a great example, if you are in the IT space, at least at one point, number one, keyword long-tail search phrase that was used was, "I hate my computer," but it's not what you might've thought. Brian Webb: You might've thought I'm looking for a computer specialist, or IT company, or servers or network. But no, it was, "I hate my computer." So understanding what this is, again, really informs where you allocate ad spend and how you set up your targeting parameters. And the last couple of questions we try to help our clients walk through are what are the known ways this avatar typically communicates and interacts with vendors? And the catch-all at the end, what else needs to be known about this avatar that wasn't covered in the questions above, right? And sometimes, you'd be surprised what that can be. Sometimes, it's our avatar is an extremely low-tech savvy avatar. There's actually a variety of things that can come out here. But when you go through the process of really understanding and narrowing in who your ideal customer avatar is, or who they are, you're going to waste way less money on advertising that wasn't going to work to begin with because you were being overly broad. Brian Webb: You're going to increase your conversion rates. So conversion rate can be adding a product to a shopping cart. A conversion rate can just be clicking through to the ad to arrive on a landing page. If they do arrive at a landing page, they might be pixeled so that you can now do retargeting to them, actually re-target messaging to them over an extended period of time. Conversion rate might be collecting an email address in exchange for something valuable. There's all kinds of conversions, but you're going to increase your conversion rates, decrease your cost per acquisition for new customers and you're just going to be overall much more efficient at not only finding and connecting and reaching your ideal customer but connecting with them more effectively in a way that actually makes them want to engage with your messaging, with your paid ads, with your organic social posting, with your email blast that you're doing, your email marketing. Brian Webb: So if you're willing to take the step with your team and go through and define your ideal customer avatars, there's a lot of benefits. There's a lot of pain you can avoid and a lot of benefits that you can gain just by being willing to walk through this process. So if you want to use the tool, we have a free tool here at Whatbox Digital that you can use. Just go to whatboxdigital.com/avatar, and basically provide a little bit of info. And when I say a little bit of info, I'm talking your first name, your email address. And that's just so that we can send you back the results from your ideal customer avatar survey that you've taken the time to fill out. So just go to whatboxdigital.com/avatar, feel free to use the tool as many times as you want. It's completely free. It's just our way of trying to be helpful to you. And I know it's going to make a difference in your business. And I can't wait to see you here on the next show. Brian Webb: Thanks for joining me today and listening to this episode of the Learn More Earn More Business Growth Podcast. We can be found on all the major platforms like Apple Podcasts, Google Play, Spotify, Pandora, Stitcher, and even Amazon music. I genuinely hope you enjoyed today's episode. And if you did, I'd be honored if you subscribe to the show and leave us a rating and an honest review. I'd love to connect with you on Instagram. You can find me @BrianWebb, and the show's sponsor, Whatbox Digital, can be found, as you might guess, @whatboxdigital. You can also find me in Whatbox Digital on Facebook and LinkedIn with the links in the show notes. This will allow you to stay up to date and never miss out on exciting new announcements, events, special offers, and opportunities. And you'll be in the know when we drop a new episode of the Learn More Earn More Business Growth Podcast. Brian Webb: And if you'd like to send me a DM on Instagram to say hello, or share your thoughts on how we can make this podcast even better for you, I'd love to hear from you. Again, thanks for listening. Let's go and grow together. I'll see you on the next episode.________________________________ FIND & FOLLOW WHATBOX DIGITAL Website | Linkedin | Facebook | Instagram ________________________________ CONNECT WITH BRIAN WEBB Linkedin | Facebook | Instagram Email: brianw@whatboxdigital.com  Clubhouse: @brianwebb

How to Make Sure You're Serving the Right Students You've probably heard about ‘Ideal Customer Avatar' and how you need to do research before building your course... but I'm willing to bet there's a chance you're not doing it right. When it comes to knowing your ideal students, many exercises have you stop after demographics and behaviors, but in this week's episode, I'm taking things further and sharing two more elements to bring to the table if you really want to know your ideal avatar.

Tommy Nguyen is co-founder and COO of StoragePug, a software company helping self-storage facilities rent units through their website. They get to connect self-storage operators to new customers and build loyalty with their existing ones.   He graduated from UTK with a degree in Computer Science, and he’s started two other software companies in Knoxville. The best part of his job is working with super smart, incredibly driven, and ridiculously empathetic humans every day.    On today's Podcast:  00:00 - Dean thanks the sponsors of today’s episode, Willbox  05:30 -  How Tommy get into the self-storage industry 10:48 - About StoragePug 22:27 - Ideal Customer Avatar 28:41 - About the Virtual Conference 32:24 - Dean thanks the sponsors of today’s episode, Janus International Europe 38:25 - Biggest mistakes when building a website 41:06  - About website 46:19 - Dean talks about Bonjoro 51:00 - About testimonial and social proof 56:33 -  A bit of advice from Tommy to Self Storage owners 1:04:54 -  QuickFire Round - Five Questions for Fun 1:13:40 - How to contact Tommy 1:15:13 - Dean takes a moment to thank the final sponsor of today’s episode, StorageBox Marketing   Book Mentioned: Switch: How to Change Things When Change Is Hard - https://www.amazon.com/Switch-Change-Things-When-Hard/dp/0385528752   Links Mentioned: StoragePug Website - https://www.storagepug.com/resources Tommy's Email: tommy@storagepug.com   Thanks to our Sponsors! StorageBox Marketing Website: http://storageboxmarketing.com/ StorageBox Marketing Email: kerry@storageboxmarketing.com StorageBox Marketing Contact: http://storageboxmarketing.com/contact-us/   Janus International Europe Ltd Website: www.janusintl.co.uk Janus International Europe Ltd Email: sales@januseurope.com Janus International Europe Ltd Contact: 020 8744944   Willbox Website: http://willbox.co.uk Willbox Email: selfstorage@willbox.co.uk Willbox Contact: 0800 023 5060   Hacking Self Storage Website: https://hackingselfstorage.co.uk/ Hacking Self Storage on Spotify: https://open.spotify.com/show/2eb1gpBCts2RRFFUl2k9OS Hacking Self Storage on Apple Podcast: https://podcasts.apple.com/gb/podcast/hacking-self-storage/id1481445995

Do you have an IEA? One of the hot topics in business these days is centered around building a marketing strategy based on a company's ICA, which stands for Ideal Customer Avatar. More detailed and sophisticated than the typical target market analysis, the ICA work is making cash registers ring and companies are benefiting from more engagement from these loyal customers in all areas of their business. In that spirit, I'm asking the question about the other group of people who are key to your business – your employees. And I believe there are gains to be had from diving into identifying your IEA or Ideal Employee Avatar. If you're concerned about how you're going to be able to attract, not just people, but the best candidates and then retain them over the long term, this podcast will give you insight into where to start. 

Today we are going to be talking about 3 questions you should answer to make your marketing as strong as possible.  For more conversations like this, join the free Facebook community for this podcast: https://facebook.com/groups/goodbusinesspeople.SHOW NOTES: https://makinggoodpodcast.com/episodes/55INSTAGRAM: https://instagram.com/laurentilden

Have you intentionally created your business’s avatar? By defining and knowing this single most ideal customer, you’re positioning yourself for uncommon success in your entrepreneurial journey. In this episode, I’m talking to the podcasting legend, John Lee Dumas. He’s the host of Entrepreneurs on Fire and he’s also the author of The Common Path to Uncommon Success. JLD explains how to create the ideal customer avatar for your business! Here is my conversation with my friend, John Lee Dumas.For resources and additional content visit: https://creatingabrand.com/089

Fathiya joins Kim to share some simple ways to start creating your marketing plan. Use this foundation to get your marketing off on the right foot. Her three-step plan includes setting a marketing goal for the year, creating your Ideal Customer Avatar and easy to implement marketing tactics. Fathiya Fousseni is a marketing and business strategist. Founder of The She Wins Mastermind, The Podcasting Club, and the Host of the She Wins Podcast. Fathiya's entrepreneurship journey hasn't always been fun, impactful, or purposeful. In fact, it's been full of ups and downs, struggles, and lessons to learn.  This experience inspired her to create platforms helping female entrepreneurs launch and scale their online businesses, build their authority, and master digital marketing. In the last 5 years, Fathiya has helped over 2500 market their business effectively and build authority and online communities. Check out the She Wins Podcast for more tools, tips, and resources.  www.shewinsmastermind.com/podcast   Social Media Links: Instagram https://www.instagram.com/fathiya.site/ Facebook group:https://www.facebook.com/groups/onlinemarketingandbrandingmadeeasy Podcast : https://shewinsmastermind.com/podcast/ Website: https://shewinspodcast.com Template: www.shewinsmastermind.com/marketingtemplate See omnystudio.com/listener for privacy information.

Fathiya joins Kim to share some simple ways to start creating your marketing plan. Use this foundation to get your marketing off on the right foot. Her three-step plan includes setting a marketing goal for the year, creating your Ideal Customer Avatar and easy to implement marketing tactics. Fathiya Fousseni is a marketing and business strategist. Founder of The She Wins Mastermind, The Podcasting Club, and the Host of the She Wins Podcast. Fathiya’s entrepreneurship journey hasn’t always been fun, impactful, or purposeful. In fact, it’s been full of ups and downs, struggles, and lessons to learn.  This experience inspired her to create platforms helping female entrepreneurs launch and scale their online businesses, build their authority, and master digital marketing. In the last 5 years, Fathiya has helped over 2500 market their business effectively and build authority and online communities. Check out the She Wins Podcast for more tools, tips, and resources.  www.shewinsmastermind.com/podcast   Social Media Links: Instagram https://www.instagram.com/fathiya.site/ Facebook group:https://www.facebook.com/groups/onlinemarketingandbrandingmadeeasy Podcast : https://shewinsmastermind.com/podcast/ Website: https://shewinspodcast.com Template: www.shewinsmastermind.com/marketingtemplate See omnystudio.com/listener for privacy information.

I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process.  Is your ideal customer avatar really working for you? If you've been listening to the podcast for the last few episodes, you know that I've been talking a lot about messaging and content - specifically around creating messaging that allows you to stand out and stand for something. In this episode, I want to share with you why what you've learned over the years from the “gurus” about defining your ideal customer avatar is actually keeping you from growing your list and making more sales. That’s right, I said it.  If you want to find out how to fix your ICA, be sure to tune in!  If you want to learn how to create engaging content with unique messaging that creates demand for your product, builds profitable connections with your audiences, and forces you to stand out within a crowded niche, you’re going to want to register for Brandon Lucero’s brand new Content Revolution Video Series. It comes out on March 1st, it’s totally free, and you can get registered at www.rickmulready.com/4x.    Links & Resources Mentioned in this Episode: www.rickmulready.com/4x Full show notes are available at www.rickmulready.com/473 

This week, I welcome a special guest to the Performance Marketer Podcast!Dave Lindenbaum is an online marketer, copywriter, and founder of Get Kombucha. One of his most recent clients is a fertility expert who is helping women achieve their life-long dreams of becoming a mom.I invited him for a quick chat because he’s very insightful, energetic, and I always have tremendous fun talking to him! We both adore just geeking out on marketing and spitballing ideas, so I figured you guys would love to tune in to one of our conversations!Today, we’re diving deep into customer avatar research. We’ll discuss the best practices for creating a customer avatar and explain why surveys are such a CRUCIAL part of this process.Let’s get to it!Key Takeaways:Understanding the day in the life of your avatar (1:18)Why copywriting requires sensitivity (2:56)Getting to the bottom of your avatar’s “WHY” (5:34)The 2 fundamental uses of surveys in marketing (7:12)Why you need to learn about your avatar’s unique language (9:52)The benefits of using a time-lapse copy method (11:09)Should you be naming your avatar? (13:59)The advantages of surveying your own community (16:28)What your Facebook Group’s number one goal should be (19:36)A powerful technique for discovering your “WHY” (20:27)Why are surveys so awesome for generating new leads? (22:14)Additional Resources:Eric Beer's One Affiliate Offer Challenge: View NowSign up for the SurveyDetective VIP Waitlist (Coming 2021): Join Here---Connect with Eric!Join Eric’s Text Community: 917-636-1998Eric’s website: https://ericbeer.comFollow Eric on Instagram: http://bit.ly/ericbeerinstaSubscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M---Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

Ep. 220: Today, we're diving into something many business owners do when first starting a business - creating their "Ideal Customer Avatar". This is a great exercise that leads many business owners to clarity. But what comes from that clarity? What actions can we take to attract or repel the right customer? We've broken it down into the 5 P's for you to help you understand whether you're repelling or attracting the ideal customer.  Links Mentioned: Small Biz Shopping Directory Emogene & Co. Lodestone Candles Made for Mama Shop -- Brought to you by our [free] 5-day challenge, the Best Seller Secrets Challenge! In just five days, we'll help you lean into what's selling right now by teaching you how to look into your numbers, understand what your customers want from you, and how to use your best sellers to grow a thriving business. The Best Seller Secrets Challenge starts on Jan. 11th. Sign up here! -- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode. We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week. Just click here to review, Select “Ratings and Reviews” and “Write a Review” Let us know what you love hearing on the podcast. Can't wait to hear from you. Thank you so much! xo, Jacqueline and Minna

In order to sell like the pros, you need to know who your target audience is before writing a single word of copy. How old are they? What's their ideal price range? Do they gravitate towards flashy packaging? John Li knows how to answer those questions, fast. His software platform, PickFu, makes gathering the audience data you need to succeed a cinch. Listen now to learn how you can quickly find your ideal demographic! After giving it a listen, like and subscribe to Amazon Seller Insights for all the juicy tips you need to stay ahead of the FBA game! → https://spoti.fi/3fzI0r5 What You'll Learn: 00:00 - A brief summary of how PickFu helps you gather marketing data 03:25 - Using PickFu to accelerate your product selection phase 05:30 - Letting the data choose your product packaging 08:40 - Identifying selling points that customers relate to the most 10:45 - Finding your target audience 14:20 - Insider tips for getting the most out of PickFu 18:00 - How PickFu gathers their audience data --- Send in a voice message: https://anchor.fm/zonguru/message

Dive into ICAs with Launch Marketing Strategist, Mia Francis-Poulin. Then, prepare to dominate social media when you create a marketing plan with clear goals and action steps. Join us for a FREE virtual event where 20+ experts walk you through it step-by-step. Get your FREE ticket at www.OrganicMarketingSummit.com and get ready to turn your fans into profits with us. Learn more about the FamilyPreneur Business Accelerator and join today at »familypreneur.co« I'm committed to building an inclusive and anti-racist business. I support LGBTQIA+ rights and the rights of all intersectional identities. I believe that business should be a force for dismantling systems of oppression and actively invest in my own learning to fulfill this role. »Read My Full DEI Statement HERE« Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.

Dive into ICAs with Launch Marketing Strategist, Mia Francis-Poulin. Then, prepare to dominate social media when you create a marketing plan with clear goals and action steps. Join us for a FREE virtual event where 20+ experts walk you through it step-by-step. Get your FREE ticket at www.OrganicMarketingSummit.com and get ready to turn your fans into profits with us.

Branding You Real Estate was created by a real estate agent for real estate agents to give you inspiration, motivation and ideas to help you improve your business, your brand and YOU as a professional.  Branding with(out) intention, is well, just branding...which is a waste of time and money while you wait for something to "stick". If your brand has a focus it will be way more efficient and effective. It is much simpler than you think to get intentional with your branding - I break it down in three steps - Defining your ICA, creating your marketing message based on your ICA's profile and determining which distribution channel your message should be on.  Show Notes: Designing your Ideal Customer Avatar with Danielle Drake: https://podcasts.apple.com/us/podcast/designing-your-ideal-customer-avatar/id1514184595?i=1000476265471 Follow me on Instagram for daily inspiration, motivation and ideas for improving your business, your branding and you as a real estate professional - https://www.instagram.com/brandingyou_realestate/.  And I would love to hear from you (the best way to reach me is through Instagram) - Do you have an idea for the show, do you want to be a guest on the show, what do you want to learn, what topics would interest you... lets collaborate!  Happy Branding! 

Understanding your Ideal Customer Avatar is key to growing your Instagram account and business online. An ICA focuses on one single ideal customer and outlines everything about them. By clarifying who your ideal customer persona is then you can clarify your messaging and create content that is made 100% just for them.   In this week's episode, I help you define your Ideal Customer Avatar and help you understand the importance of doing this exercise in the first place. FlodeskEmail Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZLeave a review & get a "shoutout for your business" on Android:https://www.podchaser.com/podcasts/the-marketing-guide-1185324Leave a review get a "shoutout for your business" on Apple Podcasts:https://podcasts.apple.com/us/podcast/the-marketing-guide/id1512499643?ign-mpt=uo%3D4Dm me on Instagram:https://www.instagram.com/lauraomahonydotcom/Email me: hello@lauraomahony.com

Why is it important to define your Target Audience or your Ideal Customer Avatar. Today's episode is for all of you whether you are starting out or are already in business. The first step you need to take is to define your ideal customer avatar. In todays episode you'll learn: > What is an Ideal Customer Avatar > Why is it important to have an Ideal Customer Avatar How a defined Ideal Customer helps in your content strategy How a defined Ideal Customer helps creates strong connections with your audience; and How a defined Ideal Customer creates a watertight marketing strategy. CLICK HERE TO DOWNLOAD THE FREE 30 DAYS OF INSTAGRAM CONTENT CALENDAR https://dreamlifecollective.ck.page/abeeea3a91 CLICK HERE TO BOOK A ONE ON ONE INSTAGRAM CONSULTING SESSION https://forms.gle/n9pFdmwiC9R7942N9 CLICK HERE TO DOWNLOAD THE FREE GOAL PLANNING WORKBOOK https://dreamlifecollective.ck.page/1000e82568 Get to know me on Social Media: Instagram: https://www.instagram.com/yourdreamlifecollective/ Instagram: https://www.instagram.com/ishitakhattar/ Want to join the private Facebook Group? Click here https://www.facebook.com/groups/175205407063953/

Ten years ago, you could sell a product to a customer, gain brand loyalty, and expect their business for ever more -AND that of their progeny. Today, not so much.So - businesses do their due diligence getting to know their target audience and demographics, researching until you've scanned half of the know internet. Here’s the real-life problem with that scenario. That effort does nobody any good locked in your mind or compiled in a biblical scale compendium. Ideal Customer Avatars allow you to get closer than a demographic, imparting a face and a beating heart to the human behind the numbers. THIS is what industry giants use get to know their people. Want to know more about your audience than where they live and what they do?Tune-In + Turn Up This Episode!Read The Full Article >>>https://www.byobrandpodcast.com/blogLet's Catch Up On The Social Playground >>>https://www.facebook.com/byobrandpodcast/https://www.instagram.com/byobrand.podcast/

My guest on today’s episode was a corporate girl turned overwhelmed entrepreneur turned entrepreneur with a thriving online business, a lucrative digital course, and the time and freedom to prioritize her family and make an impact far beyond what she ever imagined. Her name is Jamie Trull, her business is called “Balance CFO,” and you may remember her from episode #280 where I taught you how to do a “Course Validation Call” with her as my Ideal Customer Avatar. When we first met Jamie, she had left her corporate job to become an entrepreneur so she could have the time and flexibility to be with her little ones. But working one on one with clients only left her feeling overwhelmed, attached to her phone, and frustrated that she didn’t have the time and energy for her family that she had hoped to gain. After using the practices she learned in Digital Course Academy, Jamie launched her 5-week course, Financial Fitness Formula, which helps solopreneurs take control of their business finances, and ended up making five-figures. Maybe you’re thinking, “Amy, this sounds like me! Except for the 5-figure launch part. Teach me how to grow my online business with a successful launch!” Well, friend, I’d be happy to! To get you started, I want you to go check out my free 3-part videos series which is all about starting and growing your email list. You can sign up for it right here! ***Also, are you signed up for my free masterclass, How To Create and Launch a Profitable Digital Course From Scratch? Click the link for more details and to save your spot!*** Rate, Review, & Subscribe on Apple Podcasts ‘I love Amy and Online Marketing Made Easy.’

The 3 most important areas of digital marketing that are vital for your business are: · SEO · Social Media · Email (yes, email) None of these are actually dead – no matter what clickbait article you read. The common denominator for these pillars is Content Marketing. At a very high-level, every SMB and #entrepreneur needs to: 1) Create a Digital Marketing Plan (and document it)! 2) Identify your objectives and goals 3) Create content that speaks to your Ideal Customer Avatar or Buyer Persona 4) Incorporate the 3 digital marketing pillars into your marketing mix: a. Optimize your content for search engines b. Distribute your content via your website, social media and email Listen as Ryan Smith and Christopher Casale dig deep into the 3 Pillars of Digital Marketing on the Digital Marketing Happy Hour.

Get full transcript at:  https://kristindronchi.com/04a/ Welcome to Episode 04 of The Abundant Christianpreneur™ Podcast!!     In today's episode we are getting clear on who you want to serve – who is your Ideal Customer Avatar.   I see a lot of people struggling with this especially early on in their adventure as an entrepreneur, especially when they don't really know who they are going to be serving or they haven't had enough time to do the work to really know who want to serve and what it is that they are offering.     I struggled with this too.  I had an idea of what I wanted to do and who I wanted to serve and it evolved over time.     Maybe you aren't even really too sure on your idea for creating your online course or business yet and that is ok!!     Today we are going to dive into WHO is your ideal client – the person you want to serve and WHY is it important to get specific on who this person is.    Becoming The Abundant Christianpreneur is the fastest way to quantum leap your impact and income so you can finally be leave that 9-5 that is sucking the life out of you.    Join me for the 5 day “Idea to Income & Impact” Bootcamp and learn the first steps to becoming The Abundant Christianpreneur, taking your idea to income and impact.      In the Bootcamp You will learn how to:    Extract your God-Given Genius Zone (a.ka. Your Knowledge and Expertise)   Turn that idea floating around in your head into an online course  Get paid for the knowledge and experience you already have  Gain the confidence to step out in Faith and bring that dream to life  You will have a complete blueprint on how to package up your own knowledge, experiences, and expertise and turn it into a powerful, profitable and impactful online course and know exactly WHO it is you want to serve in order to make income and impact so you can eventually leave that 9-5.    Get on the waitlist today!! This 5 day bootcamp starts September 29th, 2020! Join waitlist here to get notification: www.ideatoincomeandimpact.com  Show Notes:  https://kristindronchi.com/04a/   Resources mentioned in the Episode:  Episode 2 - What is this $355 Million Dollar a Day Knowledge Industry & How Do You Create Your Powerful Online Business?  https://kristindronchi.com/02/  Waitlist sign up for the “Idea to Income & Impact” Bootcamp:   www.ideatoincomeandimpact.com  Free 30 Minute Coaching Session: https://calendly.com/kdronchi/discovery-call     Lastly – don't forget to share this podcast!!  Let's all do our part to empower Christian Career Women who know they have a bigger purpose than their 9-5, step into who God created them to be so they too can fulfill their God-given Destiny!   If you found value in today's show, I would love it if you would subscribe, rate and leave a review on iTunes! This helps me bring more amazing guests on the show!  You can do that by clicking here!    Thank you!! ~ xo Kristin  .  .  .    FB The Abundant Christianpreneur™ FB Group: https://tinyurl.com/y6o8t4tc   Instagram: @kristindronchi   FB: https://www.facebook.com/theabundantchristianpreneur  

In this episode, you'll learn how to find your ideal customer avatar!  How to create one, why is it important to have one, why only one, and other key factors when it comes to your ICA, or Ideal Customer Avatar.You'll learn the 21 bullet points to think about, and the 8 steps to keep you on the right track when creating your ICA essay!If you'd like those emailed to you, simply send your request to eric@thesubscriptionboxshow.com The Subscription Box Experts Academy Course Link: https://ericmusick.krtra.com/t/jIw4to2rXSoQ This episode is proudly sponsored by the Subscription Box Experts Academy course by Liam Brennan.  Want to learn how to scale up your subscription business?  Want to join a private community and Mastermind with other like minded entrepreneurs? Want to learn from someone who bootstrapped his company to over $2M in annual sales and learn his exact methods?  Liam is sharing this information in a digital course format that you can take at YOUR own pace. To learn how you can fast forward your subscription box business, make sure to visit https://ericmusick.krtra.com/t/jIw4to2rXSoQHost Links:The Subscription Box Show Website: https://www.thesubscriptionboxshow.comConnect with Eric Musick: https://www.thesubscriptionboxshow.com/contact2The Subscription Box Show Facebook Page: https://www.facebook.com/thesubscriptionboxshow.comEric Musick's email: eric@thesubscriptionboxshow.comEric Musick's Instagram: @thesubscriptionboxshow or https://www.instagram.com/thesubscriptionboxshowThe Subscription Box Show Facebook Group: https://www.facebook.com/groups/2960087864057955/To request being on TSBS, please book a call with Eric at: https://www.calendly.com/thesubboxshow

Welcome to the Go Social Podcast featuring Marketing Expert, Brian Hahn!On this episode, Brian explains how to delve into the mind of your ideal customer. It all starts with research and testing. Learning these methods will create better messaging, better responses, and better results! Tune in for exactly how to get started.Visit www.GoSocialExperts.com to see what Brian can do for you. 

Welcome to the Go Social Podcast featuring Marketing Expert, Brian Hahn!On this episode, Brian explains how to delve into the mind of your ideal customer. It all starts with research and testing. Learning these methods will create better messaging, better responses, and better results! Tune in for exactly how to get started.Visit www.GoSocialExperts.com to see what Brian can do for you. 

In today’s episode we have Megan Gillikin. She’s the owner of A Southern Soiree - wedding planning firm and host of @weddingsforreal Podcast. Megan has over a decade experience planning some beautiful weddings and has been a speaker at various summits sharing her expertise in the wedding industry.  In today's world, when social media is so important, we see people losing the sight of having a good and attractive website. Here are the three top mistakes that businesses are making when it comes to websites 1) They make a website about them! Not focusing on the connection they would like to make with their Ideal Customer Avatar. 2) Using tons of words as content and not making it visually impressive. 3) Not updating the website on a regular basis. Join our facebook community  

Guest speaker, Danielle Drake, literally coaches you through designing, visualizing and defining your ideal customer avatar. This is a great episode and join into if you are ready to go to the next level!

Knowing who your audience is and who your best customers are is one of the most powerful ways to grow your business online fast. If you know your audience and you know your customer… building a business online will happen relatively easy. If you don’t take the time to learn about your audience, their needs, desires, goals, fears, etc… You will be making the process of building your business online much more difficult than you need. Most people skip this research phase and waste countless hours and dollars in advertising and marketing funnels that are simply not suited to the target market… When the messages miss the audience, nothing happens. Get Your Special Gift: https://markkumar.com/gift

044 Having trouble with answering questions on customer orders?? I get asked a lot of questions like, "How much should I charge?" or "What type of custom orders should I take?" or "How do I show them the rough draft without them stealing my design?" I’m going to answer all of these questions and more in this week’s episode! EPISODE NOTES: https://penandposh.com/blogs/podcast/5-rules-to-follow-when-taking-custom-orders

“Other biggest questions that we ask and you need to answer are ‘what problem are you solving?’ or ‘what pleasure are you bringing?’. So your business is built around an ideal customer and that person is a semi-fictitious individual. So you need to be building the whole business around a problem that you are solving for that ideal client profile.”Starting a business is never easy. The most important question that needs to be asked is ‘why?’. Why do you want to start your business? Why is your idea better than the products/services that already exist? There are also many things that need to be considered, such as your marketing, sales and scaling strategies, if you want your business to be profitable, and because every business is unique, it can’t have a ‘one size fits all’ approach.Today’s guests are Jacqui and Helen. Together they work as business experts who specialise in business planning and sales strategy. They work 1:1 with women in business helping them to grow their businesses and reach their profit goals.In this episode, we will be talking about the importance of developing your business vision, questions to ask yourself when starting a new business, and why competing on price is never a good idea and much more.Let’s jump in!WHAT YOU’LL LEARN FROM THIS EPISODE:What is Two Girls and a LaptopIs it necessary to develop a business plan when starting a businessIs there a difference between business plan and marketing strategyWhat happens if you change your mind after writing your business plan? Do you need to write another one?What is an ideal client and what goes into developing that ideal clientDo you need to write your ‘why?’ down so you would always have a clear reference to your visionDoes your ‘why?’ need to have aspects that aren't financially motivatedAt what point people want to stop when developing their business planWhat other things you need to consider when developing a business planThe importance of pricing for business growthHow to justify higher prices in a saturated market that has lower pricesWhen having an online business, do you need to work extra hard on your product branding in order to add a personal touch?Providing free content to people can be beneficial to your businessWhat happens after you develop your business planWhy having plenty of time for your business launch is crucialRESOURCES:Website: https://www.twogirlsandalaptop.com.au/Resources: https://www.twogirlsandalaptop.com.au/resourcesInstagram: http://instagram.com/twogirlsandalaptopFacebook: https://www.facebook.com/twogirlsandalaptopLinkedIn: https://www.linkedin.com/company/two-girls-and-a-laptop/Kaity on Instagram: https://www.instagram.com/kaitygriffin_/Kaity Griffin Website

It is impossible to make an effective plan for your business if you don’t know who you are speaking to. Your avatar will be your guide as you create your amazing content! - What is an Ideal Customer Avatar is and why do you need one for our business? - First, you need to gather information about your audience. - Give your avatar a name and start filling in the details about him or her. - Define specific struggles he or she is having. - Now it's time to strategize about ways to solve your avatar's unique struggles. - Put it all together in a place where you can access it easily and frequently.

這是我們最受歡迎的直播之一：如何找到你的Ideal Customer Avatar理想客群？ 你知道你為什麼有FOLLOWER但卻沒有客戶嗎？因為你沒找到你的ICA。 在這個直播我們會教你：怎麼利用四個循環步驟找到你的ICA 寫下你的Ideal Client 檔案，姓名，年紀，喜歡在哪些社交軟體，工作怎麼樣，有什麼興趣，現在可能碰到什麼問題 接著，為你這個ICA設計一個問券問題，並且提供可能的服務或產品給你的ICA。 邀請這些對你提供的產品跟服務可能有興趣的對象來聊聊！十五到二十分鐘的線上對談或是面對面，更深度的了解你的ICA跟他們的痛點！ 重新修正你一開始設計的ICA，並且幫他們編寫出他們的故事！ 想聽更多，去參觀我們的直播上傳！ 想看音頻原文，請看這裡。 別走，還有更好的？ 想知道怎麼把ICA用在“製作挑戰”裡？ 那妳絕對要來參加我們免費的挑戰“製作五天挑戰” 怎麼加入：只要到點擊上面按鈕，加入我們的五天製作挑戰，讓你利用挑戰，成功行銷你的網路產品跟服務以及個人品牌。 什麼形式：我們會連續五天，寄送影片電子信到你信箱，記住要把我們的電子信移到收件夾，不然你可能收不到喔！

Welcome! To this special 8th episode of the Focused & Unstoppable podcast! I'm turning this episode into a quickie class to teach about the ins and outs of your Ideal Customer Avatar (ICA) and why it's so important!

Cue the confetti! We are celebrating our 300th episode, and I can hardly believe it. What a wild, fun, and amazing ride! Thank you for being part of this journey with me.  It’s because of you that we are here at episode 300.  We wanted to do something extra special for this episode -- something a little different. So, we picked some of our favorite segments from our top episodes and wrapped them up all into one like a little gift. (A gift from me to you!) Speaking of gifts… we have a giveaway  That means that this episode is plump full of some of our very best business and online marketing tidbits handpicked from our impressive (if I may say so myself) 300 episode line-up.  Some of these clips are interviews, some are from solo episodes from yours truly, and all of them are extremely insightful. I cannot wait for you to hear them! From Marie Forleo to Jennifer Allwood to guidance from my personal experience, you’re in for a treat (and going to want to take notes!) Here’s a glimpse of what’s in this power-packed episode… Tip #1: Showing Your Scars. I talk about how being vulnerable and real can help you get noticed whether you’re starting out or a veteran in your industry. Tip #2: Use a Facebook group to build relationships. Caitlin Bacher shares her knowledge and experience warming up cold leads with a value-packed Facebook group. Tip #3: Utilize a live series instead of a webinar. What?! I know, right? Not what you’d expect from me. Listen to find out when and why a live series might be a perfect fit for you and your business. Tip #4: Get crystal clear on your Ideal Customer Avatar. I’m at it with my girl, Gina Onativia. She breaks down the importance of having a clear understanding of your ICA and gives you specific examples of how your ICA will help you with two very important areas when creating your digital course. Tip #5: Get creative with your free, valuable content. Have you been stuck on what to create for your freebie? Look no further! This clip gives you some of my favorite examples of what to do for your freebie or lead magnet, and a few questions to ask yourself to get hyper clear on what you’re going to create.  Tip #6: Utilize various streams of income. I loved this episode! Jennifer Allwood drops a few knowledge bombs about when and how to create multiple streams of income to boost your revenue and create passive income.  Tip #7: Attract leads with a free video or audio training. In this solo clip, I dive into why having a video or audio training for your lead magnet is one of the best ways to connect with your audience on a personal level.  Tip #8: Build your email list like your life depends on it! I’m back at it with Queen Marie Forleo. We get into why you should tread cautiously when building your business via social media and what you should do instead to ensure you keep your audience close to you and to strengthen your communication skills.  Okay, I know that was a lot. Here’s how today’s episode goes...  [03:18] Be more human with what you share with your audience, and don't be afraid to tell stories related to the messy middle over and over again. It's scary but, trust me, it's so worth it. Talk about the tough stuff when you're in it, but also tell stories of how you overcame the hard stuff so that your audience can learn from your mistakes. [07:17] A Facebook group is your ticket to showing up in your ICA's news feed! If you've got a page, you better have a group too. Use it to build your email list and your relationship with your audience. [10:04] Not quite ready to host a webinar? Try doing a Facebook live series instead. This is a great way to promote a launch and offer your audience valuable content! [13:10] Take your ICA a step further by identifying how they will feel before and after your course or offer. Remember that people are driven by emotion -- lead with that! [19:04] Attract your ICA with valuable, free content... but make sure it's directed towards them. Struggle to come up with a freebie? Listen up for some prompts! [23:37] Set your business up for revenue success with multiple streams of revenue! There are many ways to do this whether you're a beginner or an advanced entrepreneur. [26:15] Have you ever thought about using free videos or audio for your lead magnet? In fact, these are my favorite lead magnets. Your audience will love these -- trust me! [39:55] Build your email list like your business depends on it... because it actually does. Get this, email marketing has an ROI of 3800%. Plus, 72% prefer promotional content through email over social. So when I say you should use grow your email list... I mean it! Subscribe & Review in iTunes Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes! Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you! Links mentioned in this episode: Episode 203 How To Get Noticed Online When You’re Just Starting Out Episode 202 How to Engage Your Small Facebook Group When You’re Just Starting Out with Caitlin Bacher Episode 201 Five Ways to Make Money (Without Using Webinars) Episode 206 The Post-It Content Creation Mini Training with Gina Onativia Episode 195 The 6 Pillars of My Content Creation Process Episode 215 Creating Multiple Streams of Revenue in Your Business with Jennifer Allwood Episode 214 The Ultimate Guide to Choosing the Right Lead Magnet for Your Audience Marie Forleo How to Get Anything You Want Episode 197 How to 10X Your Results in 2018 (and Beyond) with 3 Dead Simple Strategies with Marie Forleo Online Marketing Made Easy Facebook Community

Why Your Small Business Needs a Powerful VoiceToday I have fellow teacherpreneur and podcaster Alissa McDonald talking all about podcasting for your business and how to capitalize on the power of your voice. I hope you stick around.Alissa shares her thoughts on adding a podcast to her very busy schedule of content creation, course creation, and social media presence. Alissa still feels the rate of return for podcasting is totally worth it!Alissa and I both feel the podcast keeps you consistent and allows you to use this platform as a cornerstone of your content. It is that beneficial.Alissa says, “It was the hardest thing I’ve done for my business but the most important part of my business.”Podcasting brings your Ideal Customer Avatar right to you. It is an authentic way to build an audience that is engaged and interested in what you have to say. Podcasting can truly be a game-changer!Links Mentioned in the Show:Teacherpreneurs: From Imposter Syndrome to Though Leader Facebook Pop-Up Group (Closes December 5th)Podcasting Academy for TeacherpreneursAlissa McDonaldTeacher Hustle Podcast

In this episode, I talk to marketing coach, author, and podcaster, Charlotte Smith of 3CowMarketing.com. We covered lots of marketing topics from building your brand, to reaching the right person with your message, to using social media effectively. You'll also hear: - How Charlotte started farming because of her children's health issues - How she became profitable within one year - Why she prioritized hiring within the first few months - How Joel Salatin is one of her mentors due to how he farms and handles the public as a direct marketer - Why focusing on one signature product is the way to go - When you find out how you're helping people and what problem you're solving for them, people can't help but share that - Why identifying your Ideal Customer Avatar is essential to dial in your marketing - The biggest mistake they made and what she sees beginning farmers make, is scaling and expanding too fast About the Guest: Charlotte Smith founded 3CowMarketing.com and the accompanying podcast, The Profitable Mindset, helping farmers in the U.S., Canada and around the world, learn the most current online marketing techniques to grow a successful business. She teaches her marketing course twice per year and published a book by the same name, “Farm Marketing from the Heart,” an intro to the concepts and techniques she teaches. She’s known as a coach and mentor that helps farmers get results. Charlotte also owns a seasonal pastured poultry farm located in St. Paul, Oregon, producing a little raw milk, eggs, and poultry. Due to her dedication to improving the soil, animals and the people who eat their products, in 2016 Charlotte was named one of the Top 25 Most Influential Women in the World in Food and Agriculture by the non-profit, Food Tank. Charlotte and her husband, Marc Rott, live on the farm in St. Paul, Oregon – she’s the mother of 3 kids – two adults and just one left at home. You can visit Charlotte at 3CowMarketing.com or inside “The Profitable Mindset” Facebook Group and meet her on Instagram @CharlotteSmith3Cow

In this episode, I break down 7 steps to identify your Ideal Client/Customer Avatar. 50% Off 1st Month of My VIP Book Club: https://chrismichaelharris.com/vip50/ My Ideal Client Avatar Workshop: https://chrismichaelharris.com/avatar/ Work With Me: HeyCMH.com

You've probably heard of your Ideal Customer Avatar, but have you heard of or considered your Ideal Student? Understanding your ideal student is a key factor in creating a successful course. In this episode, you'll learn 3 things you must know and understand about your ideal student to create a solid course.

I'm sure you've heard of the concept of Ideal Customer Avatars before. But there is a huge problem with the way that this concept is often taught to entrepreneurs. I want to offer an extremely simple and clarifying alternative -- so that you can actually get what the Ideal Customer Avatar is trying to get you: clarity about whom you serve.

Ok my friend… today we’re talking about the Ideal Customer Portrait.  Some people call it an Ideal Customer Avatar, or just Ideal Customer, but, an Ideal Customer Portrait is the term used to describe the person who represents your audience.  If you could picture the person who best represents your audience, the people you’re aiming to serve, what would that person be like?  Identifying your Ideal Customer is the ultimate exercise in EMPATHY! You will put yourself in someone else’s shoes to better understand EXACTLY who they are, and you will be AMAZED at how much easier it is to do things like WRITE A SOCIAL MEDIA POST! Advertise for a class or an event… PLAN an event… OR ASK FOR MONEY! The thing that sets nonprofits apart is that they have more than one audience. That is the reason why social media, websites and marketing is such a challenge! I’ve got a great illustration about an airport in the podcast this week.  Take a listen and you’ll be ready to take the Quiz to better understand who your Ideal Customer is which will help you know how to talk to them and craft that perfect post. There are three keys to unlocking your Ideal Customer Portrait: Demographic Information – age, gender, married, work and such things Geographic Information – where they live, involved in community, things like that Psychographic Overview – what are their problems, fears, how often they use social media In the podcast, I have some enlightening and fun examples to show you how this information makes a huge difference when you want to market to them.  I have FREE downloadable exercise for you today.  It’s a QUIZ you can answer that will give you an ideal portrait of one of your customers.   As I said in the podcast, nonprofits might have three or four ideal customer avatars – people you serve, volunteers, donors, supporters.  You can fill out the quiz for each of your audiences!  Remember, you’ve got this! Every time you feel overwhelmed by something, especially if it’s new, just remind yourself of WHY you are doing this! Because you want to reach the people you want to serve! Because you want to make a difference! I know you might have questions, and I’d love to hear them so we can address them in future episodes! I absolutely LOVE hearing from you. Get in touch by going to NONPROFITPOTENTIAL.COM and click CONTACT to email me your questions. Remember to subscribe to the Unlocking Your Nonprofit Potential Podcast so you don’t miss any episode. (https://www.nonprofitpotential.com/podcast-email)  They will be chock full of handy tips and tricks to help you grow your nonprofit organization.  And you can also listen directly on our website Nonprofitpotential.com. (https://www.nonprofitpotential.com/podcast)    I just want to remind you one last time, especially if you’re just starting off, YOU CAN DO THIS! And I’m going to be here to help you along the way!   Links in this Episode: Unlocking your ICP Quiz (https://www.nonprofitpotential.com/free-pdf-quiz-ideal-customer-portrait)

Episode 019 Show Notes: If you listened to Episode 018 of the podcast, I introduced 3 Questions You Must Ask Yourself Before You Create Your Profit Driven List Building Freebie and why that’s so important, if you didn’t, I highly you stop listening to this episode of the podcast and do that first so you’ll be better prepared for what I have for you today. In that episode, I talked about why it’s super important to give your ideal customer avatar a QVW (quick valuable win) immediately after they opt-in for your freebie and why your freebie must accomplish this if you want to properly position your paid offer. Why it’s important especially in the beginning stages to focus on getting clear on ideal avatars top of mind problem, the one they most want to have solved and knowing how to language it which I’m going to go into greater depth on this episode of the podcast. Up until now all of the episodes in this series has been primarily focused on showing you why it’s important to have a highly irresistible freebie (ie. your lead magnet) to connect with your audience, grow an email list that leads to sales and creative and financial freedom. Just in case you missed those earlier episodes let’s do a quick recap to get you up to speed - http://getpaidforyourcreativity.com/019

Before you being any marketing campaigns, you need to know what kind of customer you want to target. This episodes explains what an ideal customer avatar is and shows what you need to know to choose the right customer for you.   Get your free worksheet: Ideal Customer Avatar template and example.

  Clearly knowing who you are marketing to is foundational for clarity in your content and message. Without this, no one will truly connect on a deep level with your content. In this episode we get into the nitty gritty of Identifying your ideal customer avatar. I have even included a worksheet HERE to help you get your creative juices flowing.  

Big business marketing dogma: you can’t mix business and politics — and still make money. Oh yeah? Last week, I talked about my Homebrew Beauty experiment and how I decided that there’s more money to be made in sharing rather than keeping things secret. Here’s how I’m going to test this premise: By monitoring how many organic leads I attract by using my ideal customer profile to design my marketing. Let’s break the concepts down. Organic leads are people who find my content, like it, interact with it, and get on my email list My Ideal Customer Profile or the Ideal Customer Avatar is the ideal customer I have in mind Content Marketing means generating social media posts, blog posts, videos, and other content to help solve your Ideal Customer Profile’s problem and attract them to you. My Avatar: Alexandria Ocasio-Cortez From her New Green Deal to her amazing bullshit detector, her ability to stand up and confront injustice, and shutting up Republicans who are complaining about her paying her staff a living wage — these are all the things I want in my ideal customer. Someone who prioritizes human beings over profit. So this is the experiment If I radically prioritize human beings over seeking profits, will we make money? Let’s find out together. To follow along: Subscribe to this podcast Join the Sabbatical Beauty email list Join our Sabbatical Beauty Facebook Group I can’t wait, can you?

You’ve heard it before, right? Content is KING. That is certainly true and I’ll be the first to tell you that the quality and consistency of your content directly correlate to the growth of your email list AND your bank account. The operative word in that last sentence was consistency. Without consistency when it comes to your content creation, content is not king. You probably know that I just recently launched my new course, Digital Course Academy, and I can guarantee that if you ask any of my students what the ONE thing that I’m a stickler about...they will tell you that I want them creating consistent content on a weekly basis. The reason why I’m such a stickler about this is that In order for you to have a thriving online business, you’ve got to create consistent content in order to attract your tribe. Once you’ve attracted your tribe and they’re paying attention, that’s when you build the “know, like, and trust” factor. And once they know, like, and trust you, they will likely buy from you. Creating consistent content on a weekly basis is NOT always easy and it takes time, however, it’s a clear step that, should you commit to, will pay dividends in the success of your business. The question is: how do you make sure this weekly content gets done? You create a content plan. And I can help you with that! In fact, in this episode, I go over these three things: A foolproof plan to create consistent content, that will leave you feeling confident, excited and inspired My top 5 favorite ways to choose topics that your Ideal Customer Avatar will want to eat up immediately (You’re going to find these VERY useful!) I’ll tell you all about the 3-Month Content Calendar Template I created for you to keep all your content organized. I’ve got it all laid out in a spreadsheet that you can take and make your own. All you have to do is follow the prompts and fill in the blanks and you’ll be good to go! You can download the calendar here. Click here to listen to the episode now.  

Have you ever sat down to write a blog post, create an outline for your podcast or video show, and you just froze? Not because of fear or imposter syndrome, because those are 100% real, too. Instead you froze because you just didn’t know what it was that your ideal customer wanted or needed from you. It can feel like you’re just pulling any old idea out of a dark hole. Now of course we will all suffer from writer’s block at some point, but what is worse is not understanding who it is you’re serving and why. In today’s show I’m talking about how to identify your Ideal Customer Avatar (ICA). Why is this so important? Because your ICA is someone who is absolutely crucial to the success of your business and if you don’t know who they are, your business won’t have legs to stand on. Your ICA is your PERFECT customer. This ONE single person is the potential customer who wants and needs YOUR content, YOUR product, or YOUR services. This is also a person that you LOVE to work with. Win-win! There are specific ways to really hone in on who this person is: what they like, what they don’t like, what their aspirations are, and most importantly, what their fears are. And surprise, surprise...when you know all this, you won’t be sitting there frozen at your computer not knowing what to create or to say in your next social media post. You’ll be happily creating solutions to their wants or needs and something they will actually pay for. You’re not just building your business as a hobby, right? I know you’re not, and that’s way I want you to get laser focused and know how to serve your customers best! In today’s show, I’m going to share the exact steps in how I figured out how to understand my perfect customer. I’ve even created a super helpful worksheet for you to print out and use as you define your very own ICA. Press play and let’s dive in! Subscribe & Review in iTunes Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes! Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in an read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!

Callum talks about how to set up the perfect Customer Avatar for your business and how us at morgan branding have created our own!

We all know how important it is to know and understand your Ideal Customer Avatar, but it is just as critical to put the same time and effort into creating your Ideal Employee Avatar. Finding the right person for the right role can be difficult in any industry, but knowing what you're looking for and staying focused on that can go a long way in simplifying the process. This week I discuss how to create your IEA and effectively use it to help fine-tune your recruitment and hiring process. 

Although I am not going fully into how to create an Ideal Customer Avatar in this episode, it is becoming increasingly important, so if you have not made an ICA sheet, take a step back and go HERE: Find Your Brand Super Fan Workbook: bit.ly/BrandSuperFan Questions? Come on over to the Facebook Group: bit.ly/WifiAndADream or Connect with me on IG: instagram.com/SarahSelvarengaraju

Many businesses make the mistake of targeting their marketing efforts to a broad audience. It’s easy to see why; you want to introduce as many potential customers as you can to your brand. But, when reaching out to eager consumers, you should really aim to reach out to one single individual: your target person, or ‘avatar’. Failing to clearly identify an avatar will result in diffused information and, ultimately, plenty of wasted money. You will speak to no-one, because you are trying to talk to everyone. In this episode of the Exposure Ninja Digital Marketing Podcast, we chat to business coach and best-selling author Shweta Jhajharia, who tells us which key questions businesses must ask themselves in order to create and market to their ideal customer avatar. For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode77

Here's a really good lesson on knowing your ideal market and running curtain tests to make more money.

Having an ideal customer ‘avatar' i.e. a detailed profile of your ideal customer can be useful. But rely on it too heavily and you could stunt the growth of your business. In this episode I talk about the reasons you shouldn't be a slave to your customer avatar. Here's what you'll learn in this episode:... READ MORE The post [182] Why you should ditch your ideal customer avatar appeared first on Janet Murray.

BGC ANNOUNCEMENTS * Welcome to the 32nd episode of the Boss Girl Creative Podcast!! In Today's episode, Jennifer and I discuss the finding your blue person...aka your ideal customer/reader. * Have comments or questions? Tweet/IG using the hashtag #BOSSGIRLQA or call in: (707) BOSS-GIRL * Support Boss Girl Creative endeavors by joining the BGC Crew! * Join me on Periscope (@pnkheelspnktrk) on Wednesday nights at 9pm CST for a live Q&A answer session!! Send me your questions through email, phone or #BOSSGIRLQA on Twitter/Instagram * Want a direct link to the podcast feed? Click here. * Use these Hashtags on Social Media: #bossgirlcreative #bossgirlQA INSIDE THIS EPISODE * What is your Ideal Customer Avatar? What does that mean? * Attracting the people you want to serve * Are you your ideal customer? * Figuring out your ideal customer * What problem are you solving? * Everyone has a trigger in why they buy something RESOURCES BSchool 1000 True Fans FIND TAYLOR ONLINE Blog - pinkheelspinktruck.com Instagram - @pnkheelspnktrk Facebook - PinkHeelsPinkTruck Pinterest - pnkheelspnktrk Twitter - @pnkheelspnktrk FIND JENNIFER ONLINE Blog - Busy Being Jennifer Instagram - @BusyBeingJennifer Handmade Biz - Homespun Happiness Facebook - facebook.com/BusyBeingJennifer Twitter - twitter.com/busybeingjenn Shop Facebook - facebook.com/HomespunHappiness Shop Instagram - instagram.com/shophomespunhappiness/ HELP SPREAD THE BOSS GIRL LOVE! It would be amazeballs if you shared Boss Girl Creative Podcast with your fellow Boss Girls on twitter. Click here to tweet some love! If you love this podcast, head on over to iTunes and kindly leave a rating, a review and subscribe!