It’s A TRIBE Thing — Behind The Scenes of Successful Membership Sites

Dr. Christine Li was an extraverted child who struggled to manage her time, and it left her constantly stressed. She took a job as a college admissions officer, discovered a love for psychology, and got her Ph.D. At her next job, she found herself tasked with designing a workshop about procrastination–something she needed more than anyone else. Now, at Procrastination Coach, she helps her patients ditch their stresses, fears, and the feeling of being “stuck” for good. She teaches productivity, self-discipline, and the essential steps to live without procrastination and to live a life of purpose and confidence. Today, Dr. Li joins the podcast to share her journey from procrastinator to procrastination coach, why there’s no single path to success (and why that’s okay), and the powerful ripple effect created when you help others unlock their potential. Get Access to the Full Show Notes! To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/125

Lifelong gardener Nan Sterman has lived many lives as a scientist, an instructional designer, and a journalist with bylines in Sunset and the Los Angeles Times, among many others. She’s the host of A Growing Passion, a TV show about gardening, an international speaker, and the leader of a Facebook group with tens of thousands of members. Now, at Nan Sterman’s Garden School, she provides her students with a simple approach to starting seeds - one that anyone can do - to help them enjoy the bounty from their own gardens. Today, Nan joins the podcast to share her journey to becoming a gardening expert, how her membership serves as a supplement to her existing businesses, and how to start a business that’s all about what you love and creates value for the people you serve. Get Access to the Full Show Notes! To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/124

Kelly Cairns was on maternity leave from the National Health Service, and she found herself getting restless. She started looking for work-from-home jobs in the pre-social media era, and started landing gigs through online forums.  Along the way, she learned how to make the most of technology and build online businesses. Now, at The Tech Angel, and through her membership, the WordPress Academy, she helps tech-scared female entrepreneurs find the confidence they need to put their businesses online. She helps them narrow down their options, simplify their workflows, and conquer their fear of technology. Today, Kelly joins the podcast to tell the story of how her boredom as a young mother became the fuel she needed to transform her life, how she turned her learnings as an aspiring entrepreneur into the tools so many women like her needed, and the beauty of letting go of your fear and going all-in on what you really love. Get Access to the Full Show Notes! To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/123

When the stress of being in work and school full-time took over, Lauryn Bryght wasn’t able to make nutrition or fitness a priority. After being told she had high blood pressure and that she’d need to take medication for the rest of her life, she changed her diet and soon lost 97 pounds. Now, at The Food Boss Academy, Lauryn teaches people what they need to do to reduce their A1C level to prevent the onset of type 2 diabetes, even if it runs in their family. She provides her community with access to much-needed coaching, accountability, inspiration, and education. Today, Lauryn joins the podcast to share the story of her own food and nutrition journey, how she’s using her membership to help people just like her, and the beauty of helping people make meaningful, lasting changes. Get Access to the Full Show Notes! To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/122

Michelle Jacobik grew up in a family of penny pinchers. When she moved out, she knew she didn’t want to live like that, spent far more than she was making, and dove headfirst into entrepreneurship to help dig her way out of credit card debt and payday loans. Now, at Envision + Thrive Academy, she helps her fellow entrepreneurs connect their visions, cash flow, and growth. She gives them the training they need to keep their businesses fiscally healthy, build viable plans, and achieve success without creating dozens of spreadsheets. Today, Michelle joins the podcast to share the story of how entrepreneurship became her lifeline when she needed it most, how she grew a business from $600,000 in revenue to over $12 million in sales within a year, and how to take the first step as you launch a membership of your own. Get Access to the Full Show Notes! To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/121

By the age of 8, Alicia Forest launched her first business. She fell in love with singing and performing, but the people in her life pushed her toward a legal career. She took a variety of jobs after she graduated college, but nothing felt right.  Now, at Lively Biz Business Club, she helps people get inspired, get educated, and launch online businesses of their own. Today, Alicia joins the podcast to share how she transformed her life, the magic of entrepreneurship, and what becomes possible for the entrepreneurs she leads, empowers, inspires, and emboldens. Get Access to the Full Show Notes! To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/120

Jerry Potter and his wife were radio presenters, personalities, and programmers who hosted a show together for 15 years. But shortly before his 40th birthday, they were both laid off, losing their salary and benefits while needing to provide for two young children. A friend told him about the world of social media consulting and he soon fell in love with the industry. Now, at Five Minute Social Media (FMSM) Pro, Jerry helps businesses create profitable social media strategies without big teams, big budgets, or feeling the need to post every day.  Today, Jerry joins the podcast to share the story of how he rebounded after suddenly losing his career, used his existing skills to become a new kind of content creator, and how social media has changed the landscape for consumers and marketers alike. Get Access to the Full Show Notes! To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/119

Dr. Gena Lester pursued a career in the fashion industry, but she discovered that she hated the work and felt like her love of education and entrepreneurial spirit were falling by the wayside. She decided to start a private school, had 80 students enrolled within two weeks, and spent the next 15 years as its leader. However, when her husband was diagnosed with Parkinson’s, she needed to be able to show up for him at the end of his life.  Now, at Accepted Academy, Gena helps teens get into great schools and provides parents with the support they need to show up for their kids along the way. Through membership groups for both kids and parents, she provides the guidance they need to get the results they’ve always dreamed of. She’s also launching a new membership, Edpreneur Accelerator, to help fellow educators build businesses of their own.  Today, Gena joins the podcast to share the story of how she turned her educational experience into a thriving membership business, how she tripled her revenue in 2020, and the beauty of closing your eyes and jumping. Get Access to the Full Show Notes! To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/118

Brian Dixon spent the first part of his professional life as a seventh-grade language arts teacher in Columbia, South Carolina. As he struggled to work with classrooms full of kids who couldn’t read, he learned lots of tips on how to be a teacher - and knew he needed to write a book. He did all the steps, but in the wrong order, and became a business coach while amassing over a dozen rejection letters. Now, at Hope Writers, he encourages his members to get their message out by following the steps of the publishing process. He helps them engage their audiences and share meaningful words without sacrificing a meaningful life.  Today, Brian joins the podcast to share what he learned from his own experiences with rejection, how he helps people conquer their fears and become published authors, and the power of surrounding yourself with people who have common goals. Get Access to the Full Show Notes! To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/117  

At the age of 40, Caroline Bjorkquist decided she was going to run a marathon. She dove deep into the world of running, and realized she wanted to create a course for runners and leave her corporate job. When she suffered a muscle tear, she met Coach Valerie, and they worked together to build their membership and help others do what they love. Now, at RunRX, the duo is helping their fellow runners run pain-free at any speed or distance using skill, strength, and self-care. Today, Caroline joins the podcast to share the story of how she left the corporate world, transformed her coach’s business (while becoming a coach herself), and how to authentically be an integrator in a world of innovators. Get Access to the Full Show Notes! To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/116  

Gabbi Lancaster spent most of her life working as an after-school art teacher for kids and adults, but always struggled to pay her bills. When COVID put an end to her side job as a house painter, she invited all of her contacts to a private Facebook group where she would provide art and creativity prompts, and suddenly had over 300 signups. Now, at Art of Flow, she provides her members with fun and explorative art exercises designed to help them trust and connect with their innate talent. She nurtures and supports those with a yearning to be creative so their unique artistry unfolds and emerges naturally. Today, Gabbi joins the podcast to tell the story of how she turned her private Facebook group into a thriving membership business, getting over her fears, and the therapeutic power of art to change lives. Get Access to the Full Show Notes! To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/115    

Gwynn Carla Jones ran several different businesses in her early twenties, but nothing quite felt right. She tried to create recurring revenue by launching a membership focused on DIY building projects, but she found herself overwhelmed and struggling after a messy launch. In 2020, she closed that membership, and was working as a VA and delivering groceries to try to keep a roof over her head.  Now, at The Girl with a Glowforge SVG Club, she provides her audience with files to produce laser engravings. Her members can use these to produce banners, decor pieces, and much more in their own businesses, and have a community available to them to answer their toughest questions about what can be a niche hobby. Today, Gwynn joins the podcast to share the story of how she built a truly unique audience, amassed several hundred satisfied subscribers within weeks, and the power of staying true to yourself, no matter what. Get Access to the Full Show Notes! To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/114

Trupti Karjinni started dabbling in watercolors to get a sense of calm and release. She created an Instagram account to post a picture of her art each day, and soon found herself with over 10,000 followers and people reaching out to buy her art. She found a community and a long-overdue sense of belonging.  Now, at Thrive with Trupti, she provides aspiring watercolor artists with online training. She offers classes, focuses on colors and pigments, mindset guidance, live Q&As, critiques, insights, prompts, and access to a vibrant group of like-minded creatives. Today, Trupti joins the podcast to share the story of how she left the world of marketing to become a full-time creative in less than five years, what she did to turn her Instagram following into a thriving membership business, and the beauty of finally finding your calling in life. Get Access to the Full Show Notes! To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/113

Infertility issues strained Maritza Parra’s marriage and gave her such bad panic attacks that she was unable to continue running her brick and mortar business. One day after divorce court, she had an epiphany, and she started using creativity to remember the simple truths she needed to hear. Soon, she was teaching this life-changing technique to others, and the resulting momentum led her to become a life coach. Now, at Heartwork Journaling University, she teaches her students how to coach themselves THROUGH anything or TO anything. She provides tools for serious personal growth and rediscovery through creativity and play.  Today, Maritza joins the podcast to share the story of how her traumatic loss naturally led to the next chapter of her life and career, the power of reframing, and why the answers are inside you right now, just waiting to be discovered. Get Access to the Full Show Notes! To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/112

Sasha Sousa always loved theater, but became a secretary and got a job in internal audits to pay her bills. When she learned about becoming a bridal consultant, she launched an event planning business and soon discovered her knack for speaking.  Now, at Consultancy for Creatives, she guides creative event professionals that are struggling to level up their creative business. She helps them get visibility, build confidence, increase sales, and expand their reach in ways they never thought possible. Today, Sasha joins the podcast to share the story of how she found her voice, built two thriving businesses that inspire and feed off of each other, and why offering less can sometimes be giving so much more. Get Access to the Full Show Notes! To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/111

After several years of growth, Susan Bradley’s shoe company experienced a sudden downturn in sales. It felt like things simply weren’t working like they used to. And when she learned that her 77-year-old mother now did all of her Christmas shopping online, Susan knew she needed to make a big change.  She spent the next year growing her Facebook presence and building up her email list to 18,000 subscribers. Now, at The Social Sales Girls, Susan uses what she learned growing her business to teach her fellow e-commerce store owners how to get more traffic and sell more of their beautiful products. Today, Susan joins the podcast to share the story of how she came to share her knowledge of the art of social media with other business owners, the incredible success her students are having, and the lasting power of building a great community. Get Access to the Full Show Notes! To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/110

Manu Moraro spent 15 years as a creative marketer for Cartoon Network. After she got laid off, she went to a startup, but the experience of being on all the time while holding a baby in her lap left her feeling exhausted, burned out, and unsatisfied.  She decided to look slowly for another job and freelance until she found her next role. However, freelancing naturally led her to launch a membership business. Now, at Your Social Team, she helps social media managers and entrepreneurs use Instagram to take the guessing game out of content creation and generate top-performing posts. Today, Manu joins the podcast to share her story of healing from burnout, creating her own opportunities where others might see closing doors, and the beauty of saying “yes” - even when you don’t have all the answers.   Get Access to the Full Show Notes! To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/109

Encouraged by her parents, Gail Sibley studied art, then started to build a following for her hand painted tiles and pastels in the markets of Salt Spring Island. People began to ask her to teach, but she found herself limited by the number of people she could serve in a single class. Now at How To Pastel and the Gail Sibley Art School, Gail provides her students who want to take the next step with community, commentary, and lessons to help them ignite their passion for art with others who are doing the same.  Today, Gail joins the podcast to share the story of how she succeeded in a unique and highly competitive field, the power of knowing your value, and how the membership model is uniquely designed to serve creatives. Get Access to the Full Show Notes! To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/108

As a stay at home mom, Joy Anderson struggled to create side income participating in MLMs and selling thrift store finds on eBay. When she left a failed marriage, she knew she needed to provide full-time income to support herself and her three kids, so she started a preschool.  Now, at Start Your Preschool, Joy helps parents just like her stay home, create consistent income, and make a difference in their children’s lives. She shares a proven, step-by-step blueprint used by thousands of women over ten incredible years. Today, Joy joins the podcast to tell the story of finding the courage to walk away from what wasn’t working, get paid what she knew she was worth, and the power of following a proven process and seeing what happens. Get Access to the Full Show Notes! To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/106

Lifelong knitter Shelley Brander worked her way up in the advertising industry and had great success, but knew she didn’t want to sell cable TV and casinos for the rest of her life. She opened a modern yarn store with the intention to franchise, but after seven years still hadn’t taken a dollar of profit. Now, at Knit Stars, Shelley has up-leveled her industry. She provides over 12,000 people with a platform to build businesses, discuss difficult topics, and get paid what their creativity is truly worth. She’s also the author of Move the Needle: Yarns from an Unlikely Entrepreneur, which will be published by Hay House on January 12, 2021. Today, Shelley joins the podcast to talk about the legacies we build in life, the value of empowering her fellow artists, and the big wins she (and her clients) have experienced along the way. Get Access to the Full Show Notes! To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/105

Donna Clark spent over 20 years as a corporate broadcast video producer, but burned out after doing the same things all the time. To fill a new need in her community, she founded a nonprofit theater arts academy for kids, but also wanted to create recurring income for herself and her family.  Now, at Your Artful Journey, Donna helps her members come together online in an amazing & supportive art community. She provides them with a safe, nurturing, inspirational place to create, share, and grow in their daily art journaling practice.  Today, Donna joins the podcast to tell the story of the chance encounter that led to her launch, how she empowers her business partner to serve their audience so effectively, and why it’s so important to help people keep the creative juices flowing right now. Get Access to the Full Show Notes! To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/104

Over the last 100 episodes of this podcast, we’ve featured entrepreneurs in every stage of their journey. We’ve spoken to business owners who launched incredible membership sites just days or weeks before being interviewed, as well as experts who have been doing this for years. We’ve even featured entrepreneurs twice as they’ve made powerful pivots and adapted their business models to match what their audience needs as the world changed around them.  On this podcast, we’ve focused on heart, love, and innovation, and shared beautiful stories along the way. To celebrate our 100th episode of It’s A TRIBE Thing, we’re flipping the script. Today, founder Stu McLaren interviews host Shelli Varela to share wisdom from 99 game-changing entrepreneurs! Get Access to the Full Show Notes! To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/103

Dr. Shameika Dean aspired to be the CEO of someone else’s company. But when she got fired from her last corporate job, she found her calling in purpose and business coaching.  Now, at Next Level Business Academy, she helps business owners get unstuck and scale their income without having to hustle 24/7. She provides her members with the tools they need to create consistent income through course creation, allowing them to spend more time with the people they love.  Today, Shameika joins the podcast to tell the story of the powerful, transformative moments that changed the course of her life, the role faith played in this transformation, and why if you have a story to tell, you have a product to sell.  Get Access to the Full Show Notes! To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/102

During her time in corporate America, Becky Davis fell in love with public speaking. As she learned the craft and skill, she focused on growth and development within her company, and helped others earn millions. However, when she was injured during a surgical procedure, she realized it was her time to take the leap and build a business of her own. Now, through the Bulletproof Business Formula, Becky provides a training program for online educators who want to take the guesswork out of growing and scaling online businesses to multiple six figures while working less. Today, Becky joins the podcast to share her story of triumph over self-sabotage, finding clarity in purpose and in service, and the powerful ripple effect of her work. Get Access to the Full Show Notes! To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/101

Jean Haley worked with university researchers to reach farmers, growers, and other important players in the world of sustainable agriculture. Though she loved her work, losing several loved ones in rapid succession made her realize she didn’t want to be staring at data for the rest of her life - and she set out to become a full-time artist.  To make this a possibility and empower others just like her, Jean has built a membership through the Naturally Dyed Wool Bundle monthly subscription. She sends fellow wool crafters sustainable, all-natural materials, allowing them to build their stash of crafting gear while helping the planet at the same time.  Today, Jean joins the podcast to share the story of how she found the courage to reinvent herself after 15 years, launched her membership business, and built a powerful community along the way. Get Access to the Full Show Notes! To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/100

Jamie Swanson had a seven-figure photography business, but the COVID-19 pandemic decimated it. She lost 85% of her income almost overnight, and struggled to find photography sessions in the months following the first lockdowns.  However, her membership business presented her with the opportunity to step up, inspire others, and become who she needed to be. She envisioned a new business model and a new way to work. Now, through her membership business and her podcast, Bright Entrepreneur, Jamie is helping other entrepreneurs build movements around their business the way she built one around her photography and bring real transformation for their clients. Today, Jamie returns to the podcast to tell the story of this difficult pivot, saying goodbye to the fear in her head, and flying by the seat of her pants as she rethought and rebuilt her business. Get Access to the Full Show Notes! To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/99

Kym Tolson’s natural sense of empathy led her to become a therapist, and she eventually opened a private practice of her own. However, issues with her billers led her to discover that she had over $12,000 in uncollected client and insurer payments, and her attempt to resolve the issue led to the termination of her contract and getting locked out of her own business. To make sure this never happened again, she learned everything she needed to know to effectively do her own billing. Kym now teaches other telehealth professionals how to take insurance in their private practice and keep track of what’s going on in their own business. She helps them take control of what’s going on and operate businesses with honesty and integrity to best serve their patients.  Today, Kym joins the podcast to share how she solved a big problem and gave that knowledge to others, how the membership model has improved her own practice as a therapist, and how to find the courage to pull the trigger, launch, and get it done.  Get Access to the Full Show Notes! To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/98

After seeing her mother file for bankruptcy, Kelsa Dickey believed that becoming a financial advisor was her dream job. However, she discovered that she didn’t want to help people with investments, insurance, or long-term planning. Instead, she wanted to help her clients’ make sense of the money each and every day. Now, at Fiscal Fitness, she provides financial coaching with a specific focus on the day-to-day part of money. She spends her working days following her passion, and helping people plan for and create the lives they want to live. Through her membership, Financial Coach Academy, she teaches financial coaches everything they need to know to do what she does.  Today, Kelsa joins the podcast to tell the story of how she found her passion, invented her niche, and let go of the limiting beliefs that were holding her back from succeeding on her terms. Get Access to the Full Show Notes! To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/97

Angela Myles worked in and out of administrative jobs while her husband Victor drove tanker trucks. As they had children and grew their family, long hours started to wear on them, and the couple needed to make a transition to change their lives for the better. A stranger gave Victor the guidance and advice to build a nonprofit to work with homeless men, and they soon set out to master the art of writing - and receiving - grants.  Now, as the Myles Factor, and through their membership, Fundable University, Angela and Victor teach churches and faith-based nonprofits how to set up community programs and get the funding they need to build their million-dollar visions.  Today, Angela joins the podcast to tell the story of the trucking accident that changed the course of her and Victor’s lives, how the membership model helped them whether personal crises, and how they built an incredible community that has had an extraordinary ripple effect. Get Access to the Full Show Notes! To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/96

Stine Bustillo was always interested in marketing, and landed her first high-level sales job on what was practically a fluke. She cultivated over a decade of experience, and realized on a trip to Paris that she wasn’t headed on the life path she wanted. Now, through her membership, she helps predominantly female entrepreneurs in Norway build their social media, create content that actually converts, and use the newest digital marketing strategies to grow their businesses.  Today, Stine joins the podcast to tell the story of her journey from the corporate world, the podcast that inspired her launch, and how she created a thriving membership business in just a matter of hours. KEY TAKEAWAYS How Stine knocked her first sales job out of the park despite a lack of qualifications or formal training. Why pregnancy led Stine to take the plunge and pursue a career in social media. How listening to a single podcast episode inspired her to launch her membership by simply reaching out to her mailing list. Get Access to the Full Show Notes! To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/95

Cheryl Engelhardt made a career for herself scoring documentaries, writing jingles, and working with social justice choirs. Eventually, she found herself being asked to speak to others about what it meant to have a successful career as an independent musician, and needed to learn how to answer her fellow musicians’ tough questions about life and business. Now, at Amplify, she provides a monthly membership and environment designed for optimal on-going success. She provides coaching, content, cross-promotion, community, and a structure so that musicians can create a plan for a long-term successful and fulfilling music career, celebrating every step of the way. Today, Cheryl joins the podcast to talk about why she chose the membership model instead of conventional coaching, the fatal mistakes that people make when it comes to defining what they want, and how not to lose hope even as your goals shift over time. Get Access to the Full Show Notes! To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/94

When Faye Cornhill discovered that a career in media would involve years spent making no money, she worked for a series of totally unglamorous technology and logistics companies in sales. Along the way, she mastered the art of corporate selling and storytelling. Now, at The Wedding Business Club, Faye helps her fellow wedding business owners regularly attract and book big ticket wedding clients. She helps people embrace an abundant mindset, raise their rates without losing business, and get answers to all of their toughest questions. Today, Faye joins the podcast to talk about how storytelling can help you sell in any industry, why you don’t need to have all the answers all the time to offer an amazing membership, and how to escape the scarcity mindset, no matter what your niche is. KEY TAKEAWAYS How selling with stories and capturing attention transcends any niche. Why Faye was concerned that the membership model wouldn’t work for her - and how she created a membership to solve the problems she had as she launched her own wedding photography business. How Faye’s membership site has helped her clients weather the COVID-19 pandemic. Why owning your story and your experience is the most important thing you can do in your business. Get Access to the Full Show Notes! To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/93

Ashley Ebert went to school with a plan to become a marriage and family therapist, but quickly discovered that being an employee in someone else’s small business wasn’t for her. When her grandmother had a stroke, Ashley took her home and stepped up to become her caregiver, and soon after launched and scaled a wedding planning company. Now, at The Abundance Group, Ashley helps wedding professionals build thriving businesses of their own. She provides personalized coaching, weekly teachings, and access to a wide variety of resources to help her members solve problems and get answers to the biggest challenges they face in life and business. Today, Ashley joins the podcast to share the story of her incredible pivot, building a business with her father, and what it means to empower and transform her industry for the better. Get Access to the Full Show Notes! To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/92

Lisa Breitenfeldt launched a business selling geocaching equipment in 2005. Ten years later, she had a line of products and some success, but lots of competition. Instead of continuing to chase sales and new products, she asked her mailing list what they might want out of a box subscription - and got the feedback that transformed her business. Now, at Cache Advance, Lisa sends her members a fun box of geocaching and awesome outdoor gear each month. She’s scaled her business to nurture her very best customers while massively reducing her workload and de-stressing her life. Today, Lisa joins the podcast to tell the story of how she coped with her niche becoming rife with competition, built a new business to the exact specifications of her best customers, and stopped chasing sales for good. Get Access to the Full Show Notes! To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/91

Rachel Davis grew up playing the piano, writing songs, and loving music, but was steered away from pursuing a career in it. She spent 20 years in corporate sales, advertising, and online marketing to great success, but found herself anxious and unhappy in her work. She walked away from the corporate world to teach music classes that went beyond the noisy offerings full of exhausted parents she took her young children to. However, she soon discovered that she needed to take her business online to protect her mental health. As she made major changes in her life, she wrote two albums, led a TED Talk, created an online program, and built a musical membership for children. Now, at Raise a Tiger, Rachel helps children use music to access their genius, gifts, flow, and confidence. Today, Rachel joins the podcast to share how she came back from feeling like half a person, the unique teaching and healing power of music, and how her membership business has changed her and her family’s life for the better. Get Access to the Full Show Notes! To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/90

Candace D’Agnolo left her corporate job at a big ad agency and spent over 15 years running brick-and-mortar businesses, including a pet supply store and a doggy daycare. She launched her own pet spas, and by the age of 28 had three retail locations in Chicago and 30 employees. However, she also had a massive amount of bank debt and SBA loans, and her husband wanted to take a job in New York.  Now, at Pet Boss Club, Candace provides business coaching and mentorship for entrepreneurs in the pet industry. She helps them build businesses that create thriving communities, impact their local economies, and act as positive change agents in the lives of pets, customers, employees and other small business owners.  Today, Candace joins the podcast to share the story of her journey to entrepreneurship, how mentorship and coaching changed her life, and how she now passes that gift on to others in her field through a scalable, thriving membership business. Get Access to the Full Show Notes! To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/89

Strengths coach Lindell Pereira started her own consultancy but found that she had created a job more than she had achieved freedom. She wanted to create a membership to scale her reach and serve people at a greater level. Meanwhile, she grew a dedicated following on an Instagram account she created to keep herself accountable as she worked to lose weight. Now, at Fast Mama, Lindell helps women between the ages of 35 and 55 escape the weight loss yo-yo wheel and ensure they’ll never need another diet or weight loss program ever again. Today, Lindell joins the podcast to tell the story of how she went from struggling business owner to thriving entrepreneur, how she accidentally discovered the seeds of her membership site, and how to turn what makes you uniquely yourself into a scalable membership of your own. Get Access to the Full Show Notes! To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/88

While backpacking around Australia, Ginny Gane discovered the law of attraction. She discovered the vibrational components of life and human interaction, and as her life became easier, she found others calling her their law of attraction coach. Now, at LOA Skills Camp, Ginny helps her students truly leverage the law of attraction in their lives and live their dreams. She’s built a unique funnel that gives people the fundamentals to manifest everything they want in life, and uses the membership model to provide continuing education and community to see their visions through. Today, Ginny joins the podcast to share the story of how childhood bullying set her on her unique path through life, how she discovered she could get paid doing what she loved, and how to use a membership to teach something that can seem cosmic. Get Access to the Full Show Notes! To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/87

Tasha Cochran had no idea how she was going to afford college, so she joined the US Marine Corps. She became a mother as a teenager, and, while serving as a full-time Marine, took night classes at a community college, then attended Yale Law School. She got a great job, but also found herself posting YouTube videos about hair and personal finance, which led her to realize that she needed to sell products and services to grow her side business. Now, at One Big Happy Life, Tasha helps people create lives they love while building wealth for their best financial future. She helps her clients take control of their lives and their money once and for all in a busy world with jobs, kids, money, and health demanding their attention. Today, Tasha joins the podcast to share her journey from aspiring attorney to membership owner, how it felt to cross that precipice, and what it means to give people the empowerment and hope they need to live the lives they’ve always wanted. Get Access to the Full Show Notes! To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/86

After Lindsay Mustain’s father was laid off from his job after 25 years, his family lost everything. His suffering and his experiences being told time and time again that he was overqualified led Lindsay to a career in recruiting to help people. Her gift for connection, finding talent, and highlighting it led her to work for 25 Fortune 100 companies and ultimately to becoming Amazon’s most visible employee on LinkedIn. When her time at Amazon had run its course, Lindsay walked away to pursue the membership model. Now, at Dream Job Hack, Lindsay uses her experiences from the world of recruiting and hiring to help people find careers where they love what they do. She uses her insider knowledge of just how broken the job search process is to empower her members to find great roles and earn more. Today, Lindsay joins the podcast to share how she found her strength, how embracing the membership model has allowed her to do what she loves best, and why every aspiring entrepreneur already has all the tools they need hiding inside of them. Get Access to the Full Show Notes! To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/85

Beeta Hashempour was on track to study law, but a trip to France to visit a friend changed her life. As her French food blog grew, she discovered Francophiles all over the world who read her writing, loved her photography, and wanted a deeper connection with the French lifestyle. Now, at Everyday France, she provides her members with recipes, ideas, and a sense of community. They embrace their love of France and French living through on-demand content, recipes, fun challenges, and conversations. Today, Beeta joins the podcast to talk about the trip that revealed her life’s calling, turning her true love into a viable business, and why even the most obscure niche can serve as the fuel for a powerful membership site. Get Access to the Full Show Notes! To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/84

Zayna Rose studied neuropsychology but decided not to become a therapist. Instead, she built her career helping people with self-presentation. She empowers her clients to build businesses connected to their personalities, improve their interpersonal communication, and find their charm. Now, at Profit In Style, Zayna provides members with accelerated personal branding, public image development, and styling. She helps people attract ideal clients, find collaborators, and create opportunities so that they can be perceived as a leading, credible experts in their fields. Today, Zayna joins the podcast to share the story of her journey, how to master the art of interpersonal communication whether you’re on a stage or a Zoom call, and how this moment in history calls for all of us to move together. Get Access to the Full Show Notes! To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/83

At 19, J. Nichole Smith adopted a Great Dane and soon found herself knee deep in the world of pet photography. After a trademark licensing agreement left her with over $50,000 in debt and the brand she partnered with never delivered, she moved into the world of retail. She opened physical brands in Los Angeles and London, but soon discovered that her dream businesses didn’t make her happy. Now, at Working with Dog, she helps other “petrepreneurs” find their why and build niche brands. She guides them on their personal growth journey, stops them from developing what she calls Shiny Object Syndrome, and has helped build thriving businesses successfully and repeatedly across a number of different markets. Today, J. Nichole joins the podcast to talk about why serial entrepreneurship is a marathon and not a sprint, how to stop fear from getting in the way, and why building a business - and overcoming any challenge in life - help you understand yourself in ways you’ve never allowed before. Get Access to the Full Show Notes! To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/82

In college, artist Justin DeMers had an “aha” moment that unlocked his creativity. That breakthrough allowed him to help large networks, companies, and brands find the extraordinary in the ordinary and produce powerful human interest videos. Now, at Live Lab, Justin helps entrepreneurs cut through the noise, eliminate distractions, and create powerful live videos to empower their brands and forge meaningful connections. Within that membership is a smaller membership, called Seen and Heard, where he helps people in all industries leverage what he calls “relatable video” throughout their entire business. Today, Justin joins the podcast to share how he finds the human factor underneath brands, why you can’t automate connection, and how his two-tier membership system uniquely serves both him and his audience. Get Access to the Full Show Notes! To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/81

Sharon Gaskin’s first job was in human resources. When she got asked by a coworker to help run a training course, she discovered that she really loved it, and it changed the course of her life. Soon, other trainers wanted help, and she started running events where trainers could come together, talk, and share the issues and challenges they face in life and business. Now, at Trainer Talk, Sharon provides freelance trainers with resources to grow their business and feel connected. She gives trainers opportunities to collaborate rather than compete, develop and improve their businesses, and share experience and knowledge. Today, Sharon joins the podcast to talk about how she broke into the training industry, why she closed down her side businesses to focus 100% on the Trainers Training Company, and what you can do to position yourself to succeed in your industry. Get Access to the Full Show Notes! To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/80

Blogger Gwen Lane studied business and got a job in entertainment, but discovered that she wasn’t serving people in the way she wanted or making the most of her gifts. As she built her own blog and cultivated a dedicated following, she realized she was answering the same questions from other aspiring influencers and entrepreneurs over and over again - and that she had something powerful to share with the world.   Now, at The Spark School for Influencers, Gwen teaches influencers and entrepreneurs how to build an online presence, grow an engaged following, and monetize. She shows them how to work with brands like Disney, Google, Nike, Facebook, Nordstrom, and Target, and cultivate authentic relationships with real people.  Today, Gwen joins the podcast to talk about how her side hustle as a blogger led her into the world of influencer coaching, the power of unraveling limiting beliefs, and why your personal brand is about more than just how many emails you’ve captured or followers you have.    Get Access to the Full Show Notes! To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/79

Jackie Grundberg worked all over the world as a wildlife biologist before settling down and becoming a biology teacher. When she needed to work in a Montessori grade school to practice the style of teaching she loved, she made a breakthrough discovery: she could effectively teach high school-level science to 4th-6th graders by incorporating experiential learning. Now, at Backpack Sciences, Jackie helps educators earning their Montessori credentials overcome the overwhelm of teaching science. However, with schools having closed as a result of COVID-19, she’s shifted her membership to focus on providing direct educational tools and learning experiences for kids at home. Today, Jackie joins the podcast to tell the story of the IMAX movie that changed her life, how the Montessori principles and the membership model go hand in hand, and why you don’t need to know anything about marketing - or have it all together from day one - to create an empowering membership business. Get Access to the Full Show Notes! To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/78

Angel Santos landed what she thought was her dream job working in television. However, she soon discovered that her true love was stories, not news, and she felt like her creative side was dying. She started a nonprofit to produce Christan films and introduce kids to media production, but earned only $535 in three years. She took a day job as a marketer and began learning about business, and soon had a revelatory experience at a conference. She was told she had an “expensive hobby” - not a business - and set out to make big changes. Now, at Course Creation Academy, Angel combines her unique combination of interests into a membership that helps others build their dream business. She empowers people to structure their unique expertise and experience into online courses or programs, live with purpose, and achieve success with less hustle and more peace. Today, Angel joins the podcast to share the hard lessons she learned from three years of struggle, how she turned something supposedly impractical into a thriving business, and how others can use their own skills to do the same. Get Access to the Full Show Notes! To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/77

For 11 years, Cody Burch was the engineer in the back of the room, handling every aspect of his company’s digital marketing efforts. When he started to work for a number of coaching clients he really admired, he got inspired and started his own agency. However, after an infamous Facebook outage left him running ad campaigns all day on Thanksgiving, he decided that his successful business needed to change. Now, at One Hour Funnel, Cody offers a coaching business and a membership, empowering entrepreneurs to take back control of their marketing. He helps them leverage Facebook ad spend correctly, provide real service to their customers, and build high-converting funnels in record time. Today, Cody joins the podcast to share his journey from engineer to founder, why the membership model suits his life better than one-on-one client campaigns ever did, and why you have to stop living small to make great things happen. Get Access to the Full Show Notes! To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/76

Belinda Weaver pursued a “safe” career in IT and worked as a computer programmer, but soon discovered that things were much more fun in her company’s marketing department. She got bored in her niche and was looking for a new opportunity when she discovered freelance copywriting. She soon built a business that gave her newfound freedom and the opportunity to quit her job. Now, at Confident Copywriting Membership, Belinda teaches other copywriters how to build thriving businesses, express themselves, and get results. She gets to do what she loves every day, helps others succeed, and has scaled her income and availability by going beyond one-on-one client work. Today, Belinda joins the podcast to share the story of walking away from a safe education, career, and niche to pursue something she truly felt passionate about. You’ll learn how she turned her expertise into powerful learning materials and gives the gift of her life-changing opportunity to others. Get Access to the Full Show Notes! To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/75

Matt Tommey has been an artist for his entire life. After several years in the ministry and a career in marketing that was cut short by the Great Recession of 2008, Matt had a dream in which he raised a generation of artists. He acted on it by writing his first book, Unlocking the Heart of the Artist. Soon, he was on the road all the time doing events, and he worried that he had become a creative who never had any time to create. Now, at Matt Tommey Mentoring, he helps his fellow Christians make art, thrive in a positive community, and achieve success. His tools and strategies apply to people working in any creative expression and have had a powerful ripple effect. Today, Matt joins the podcast to share the story of how his initial dream, which didn’t quite make sense to his fraternity brothers back in college, led him to publish six books, create a successful e-course, host a podcast with over 10,000 weekly listeners, and lead several conferences for Christian artists a year - all on his terms. Get Access to the Full Show Notes! To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/74