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In this episode, we are talking to award-winning membership pioneer and historic dressmaker Cathy Hay.Cathy is sharing her experience and the valuable lessons she learned from running a membership, starting all the way back in 2007 up to the present with a stunning 2500 members.We are discussing why it is more important to get your membership started than aiming for perfection, how to recognize and seize secondary opportunities and how to make sure that your membership is scalable from the very beginning.Cathy Hay is the founder of the award-winning membership community Foundations Revealed, which helps dressmakers to connect, learn together, and realize their most ambitious sewing dreams.She and her community have been reverse engineering and recreating historic fashions together since 2007, so that bizarre and fabulous old clothes can step out of the glass museum case and be worn and enjoyed again.It's about nurturing creativity, improving mental health, and bringing the weird kids home.Find the full show notes here: https://onlinemarketingpodcast.com/building-memberships-that-last-and-grow-interview-with-membership-pioneer-cathy-hay-interview-with-membership-pioneer-cathy-hay/Resources:FoundationsRevealed - an online membership community where you can learn all the skills you need to create the eccentric wardrobe you've always wanted. Founder Cathy Hay and the Foundations Revealed team are passionate about helping makers to learn together, stay inspired and positive, maximize their skills and realize their sewing dreams.Make It a Membership - a program showing you exactly what you need to do in order to turn your offer or your idea into a successful membershipAdaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt Connect with Cathy:IG: https://www.instagram.com/foundationsrevealed/FB:https://www.facebook.com/foundationsrevealed/YouTube: Cathy HayWebsite:
In this episode, we are talking to award-winning membership pioneer and historic dressmaker Cathy Hay.Cathy is sharing her experience and the valuable lessons she learned from running a membership, starting all the way back in 2007 up to the present with a stunning 2500 members.We are discussing why it is more important to get your membership started than aiming for perfection, how to recognize and seize secondary opportunities and how to make sure that your membership is scalable from the very beginning.Cathy Hay is the founder of the award-winning membership community Foundations Revealed, which helps dressmakers to connect, learn together, and realize their most ambitious sewing dreams.She and her community have been reverse engineering and recreating historic fashions together since 2007, so that bizarre and fabulous old clothes can step out of the glass museum case and be worn and enjoyed again.It's about nurturing creativity, improving mental health, and bringing the weird kids home.Find the full show notes here: https://onlinemarketingpodcast.com/how-to-create-a-sustainable-scalable-membership-interview-with-membership-pioneer-cathy-hay-2/Resources:FoundationsRevealed - an online membership community where you can learn all the skills you need to create the eccentric wardrobe you've always wanted. Founder Cathy Hay and the Foundations Revealed team are passionate about helping makers to learn together, stay inspired and positive, maximize their skills and realize their sewing dreams.Make It a Membership - a program showing you exactly what you need to do in order to turn your offer or your idea into a successful membershipAdaptive Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Membership - Adaptive Membership is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt &
Join me on the latest episode of shebreaksthru.com as we dive into the fascinating world of Victorian-themed dresses. In this captivating interview, Thembi sits down with the renowned entrepreneur Cathy Hay, who has not only mastered the art of sewing these intricate garments but also teaches others how to do the same. Cathy is the founder of the award-winning online Historical Sewing Academy Foundations Revealed, which has been helping historical dressmakers to connect, learn together, and realize their most ambitious sewing dreams since 2007 Cathy shares her inspiring journey, from starting her business to gaining a massive following on YouTube. She discusses the challenges she faced and the creativity and entrepreneurship required to thrive in this niche market. Listeners will be motivated and empowered by Cathy's story and gain valuable insights into building their own successful businesses. Tune in to discover the captivating journey of Cathy in the world of historical fashion and entrepreneurship. Here is a glance at the episode Introduction - (02:23) Finding the Right Niche - (09:39) Cathy Reflects on the popularity of Historical Fashion - (10:54) The Challenges of Growing A Business - (15:12) The importance of feeling a sense of control and being intentional about business - (22:32) Cathy talks about the challenges of managing a team and staying grounded - (24:06) Links mentioned in the episode cathyhay.com
In this episode, we are talking to award-winning membership pioneer and historic dressmaker Cathy Hay about the evolution of her membership since the original launch in 2007, how to recognize and seize secondary opportunities and how to make sure that your membership is sustainable and scalable from the very beginning. Sign up for our Make It a Membership program that shows you exactly what you need to do in order to turn your offer or your idea into a successful membership: http://makeitamembership.com/ Find the full show notes here:
In this episode, we are talking to award-winning membership pioneer and historic dressmaker Cathy Hay about the evolution of her membership since the original launch in 2007, how to recognize and seize secondary opportunities and how to make sure that your membership is sustainable and scalable from the very beginning. Sign up for our Make It a Membership program that shows you exactly what you need to do in order to turn your offer or your idea into a successful membership: http://makeitamembership.com/ Find the full show notes here: https://onlinemarketingpodcast.com/how-to-create-a-sustainable--scalable-membership---interview-with-membership-pioneer-cathy-hay---season-2--episode-25 Connect with Cathy: IG, FB, etc.: @foundationsrevealed YouTube: Cathy Hay https://foundationsrevealed.com/
Now we don't want you to choke on your Cornflakes (so strap in for a moment), but did you know…
Cathy Hay has been working to recreate this dress for ten years, and has recently started coming to grips with the historical context in which it was made.
Since we first met a few years back, Cathy's expanded into sewing for costuming and period dress… and she brings her own unique flair to everything she does. Every time she enters the room, people take notice. Could be the top hat, could be the flowing skirts or tailored jacket. She radiates style and total comfort in who she's evolved to be and I LOVE everything about it.Can't-Miss Moments From This Episode:From math teacher to “Mary Poppins” - how Cathy followed her inner introvert's vision to successWhat happened when Cathy embraced her quiet, geeky side (instead of trying to change herself to “fit” the market)Commissions to content to costumes… what started out as pocket money to fund the passion project ultimately became the businessCulture shock: the “exciting, scary, dangerous” perspective Cathy gained when she started making friends with American entrepreneursCathy's version of “pixie dust” - the magical mailing address that has people falling in love with her business and sending incredible handwritten letters from around the world Cathy's Bio:Cathy Hay is the founder of the award-winning online sewing community Foundations Revealed, which helps costume makers to connect, learn together, and realise their most ambitious creative dreams.She's run the same online business since 2007, and today leads a team of 15 and a community of around 2500 creative badasses, all while attempting to recreate the most impossible historical dress in the world, and documenting the whole journey on YouTube.She's all about redefining how to be happy, fulfilled and successful, not as a go-getting extrovert with aspirational beach waves, but as a creative, sensitive introvert who's frequently mistaken for Mary Poppins in the grocery store.Resources and links mentioned:Cathy Hay on YouTubeFoundations Revealed, Cathy's siteCathy Hay on InstagramCome kick ass with me:Permission to Kick Ass websiteAngie's Facebook PageAngie on InstaAngie on YouTube
The first episodes drop March 8, 2021. Be the first to find out when we're live - sign up for the waitlist at https://permissiontokickass.com/.
Und hier ist wieder eine neue Folge: Gehäkelt habe ich: Dahlia CAL: Erwähnt wurde: meine Patreon-Seite The Vivienne Files Bernadette Banner und Cathy Hay auf Youtube Terry Pratchett und die Stiefel-Theorie (Zitat auf Englisch) Das Ysolda-Tuch war Ishbel Die grüne Jacke, die mir gar nicht steht: Green Hoodie Barfußschuhe von Senmotic: meine schwarzen Riemchenballerinas und Schuhe, […]
Cathy Hay has a membership site where she teaches people how to make beautiful, historically accurate corsets. She started the site long ago, and sales were OK... but not really growing. And then she started using PLF… and the results were dramatic. http://productlaunchformula.com
It’s A TRIBE Thing — Behind The Scenes of Successful Membership Sites
Cathy Hay trained as a math teacher, but found herself overwhelmed by the stress of the classroom - which eventually led to her building a completely different career - sewing dresses. Unfortunately she learned the hard way… sewing is one of the most underpaid skills in the world. She discovered that many people were also struggling to get by as dressmakers, and created her membership site as a way to generate steady income from month to month. However, what makes her membership site truly innovative is her extraordinary ability to curate the expertise of other people in her field. At Foundations Revealed, Cathy provides mentorship and support for corset makers. She’s built a community where people interested in extremely specific periods of historical dress can learn new techniques, participate in monthly live workshops, and discuss their craft in a private community. Today, Cathy joins the podcast to share the story of how she started her membership site, how it allows her to empower her friends, and how she’s turned her niche interest into a profitable business without ever struggling with the feeling of being overwhelmed. Get Access to the Full Show Notes! To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/29 FREE Guide – Launch & Grow a Profitable Membership Site Ready to reclaim your time and attract more monthly paying customers? Our step-by-step guide will show you how to build a membership site that turns your passion into recurring profit. Visit GetTribeGuide.com to get your free guide today!
Today’s case study of the week showcases one of the most bizarre niches you’ve ever heard of, guaranteed. Cathy Hay has been building her online business for the past 12 years, and what she shares today about her journey will totally change your perception of what’s possible for you too! Are you ready to create your Business by Design this year? Be the first in line when the program opens by joining the waiting list at https://www.businessbydesigntraining.net/! If you enjoy this episode and it inspired you in some way, I’d love to hear about it and know your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag me and Cathy, @jameswedmore and @cathy.hay! I would also love if you subscribed to the podcast and left a review at http://jameswedmore.com/itunes. I want to invite you to help contribute to this podcast by submitting a question for the Listener Question of the Week edition of The Mind Your Business Podcast. All you have to do is go to http://jameswedmore.com/QA and record a question (under 4 minutes or less) that could be featured on an upcoming episode! In the episode you’ll hear: Cathy’s very unique niche and the people she serves in it What indicators told her she could turn her passion into a very successful business The power of a specific niche and how Cathy finds her ideal clients What happened when she launched her membership site in 2007 and the transitions in the business she has made since then Her thoughts on becoming a successful entrepreneur as an introvert How she grew her membership site from 100 to 1,000 members, including the recent launch where she grew it by 50% The biggest struggles Cathy has faced on her personal growth journey What hiring the right team will allow you to do, and why no matter what, passion will get you through any situation For full show notes and links, visit: http://mindyourbusinesspodcast.com/podcast/262
Cathy Hay is the Founder and CEO of Foundations Revealed - an Online Subscription Education Database filled to the brim with articles regarding everything you could possibly wonder about corset making, patterning, etc! Lauren & Abby were able to sit down with Cathy while attending Costume College in LA to pick her brain about her business, the Symington Corset Company Collection in Leicestershire, England, and just have an all around jazzy discussion about all sorts of corsetry goodness! You can visit & join Foundations Revealed at http://www.foundationsrevealed.com Also you can check out our blog at http://blog.americanduchess.com Visit our website: www.AmericanDuchess.com Or be our Friend on Facebook, Instagram, and Twitter!