McKinsey on Building Products

In this episode of McKinsey on Building Products, host Rikki Singh and Zeynep Ozdemir, CMO at Atlassian, discuss the critical role of marketing in product-led growth (PLG). They explore the alignment between marketing and product teams, the interplay between PLG and sales-led growth (SLG), and insights on leveraging data, fostering innovation, and navigating market expansion to drive success in product management. This conversation originally took place as part of the McKinsey Product Academy speaker series.See www.mckinsey.com/privacy-policy for privacy information

In this episode of McKinsey on Building Products, host Rikki Singh and Tamar Yehoshua, President of Product and Technology at Glean, delve into the evolving landscape of product leadership in the age of AI. They discuss the pivotal role of customer obsession, the challenges of integrating AI into product management, and strategies for leveraging AI to enhance productivity and innovation.See www.mckinsey.com/privacy-policy for privacy information

In this episode of McKinsey on Building Products, host Rikki Singh and Arnab Bose, Chief Product Officer, Okta Platform, discuss the transformative impact of AI on cybersecurity and identity management. They explore the challenges of adopting AI in security solutions, the importance of a robust strategy for identity management, and how organizations can safely adopt AI agents.See www.mckinsey.com/privacy-policy for privacy information

In this episode of McKinsey on Building Products, host Rikki Singh and Yuhki Yamashita, CPO of Figma, explore building user-obsessed products and the future of design. They delve into key elements of creating a PLG flywheel, importance of community in fostering product adoption, and the transformative impact of generative AI on product development.See www.mckinsey.com/privacy-policy for privacy information

In this episode of McKinsey on Building Products, host Rikki Singh reflects on the conversations she had with our guests in 2024, and highlights five key takeaways. Listen in to find the top picks.See www.mckinsey.com/privacy-policy for privacy information

In this episode of McKinsey on Building Products, host Rikki Singh and Paul Yacoubian, founder and CEO of Copy.ai, discuss how an AI-native company leverages product-led growth. They explore how to build a product-led growth funnel from scratch, variations in PLG approaches by target customer segments, and the evolution from product-led growth to product-led sales.See www.mckinsey.com/privacy-policy for privacy information

In this episode of McKinsey on Building Products, host Rikki Singh and Robert Chatwani, President of Growth at DocuSign, discuss how to drive sustainable revenue growth and brand love through product-led sales. They explore the importance of creating value for customers before capturing it, delivering a great end-to-end customer journey, and aligning teams to pursue shared outcomes through data.See www.mckinsey.com/privacy-policy for privacy information

In this episode of McKinsey on Building Products, host Rikki Singh and Varun Parmar, General Manager at Adobe and former CPO at Miro and Box, discuss how exceptional products drive growth. They explore the importance of reducing time to customer value, achieving cross-functional alignment, and embracing cultural shifts – key elements for advancing product-led sales, an evolution from product-led growth.See www.mckinsey.com/privacy-policy for privacy information

In this episode of McKinsey on Building Products, join Inbal Shani, Chief Product Officer at Twilio, and host Rikki Singh for an insightful discussion on maturing product leadership during the AI era. Together, they discuss the importance of adopting a cross-functional mindset, centering product development around customer value, and enabling change management.See www.mckinsey.com/privacy-policy for privacy information

In this episode of McKinsey on Building Products, join Trisha Price, Chief Product Officer at Pendo.io, and host Rikki Singh for an insightful discussion on leveraging data to inform product decisions. From gathering customer feedback to setting strategic and operational goals, this session provides a roadmap for innovation through measurement.See www.mckinsey.com/privacy-policy for privacy information

In this episode of McKinsey on Building Products, join Scott Johnston, CEO of Docker, and McKinsey partner Rikki Singh for an insightful discussion on designing and building scalable platforms, and finding the right balance between standardization and flexibility to empower developers as they scale platforms. This conversation originally took place as part of the McKinsey Product Academy speaker series.See www.mckinsey.com/privacy-policy for privacy information

In this episode of McKinsey on Building Products, join Ya Xu, VP of engineering and head of data & AI at LinkedIn, and McKinsey partner Rikki Singh for an insightful discussion on how leaders can prioritize and mature AI use cases, and capture the impact of AI in any organization. This conversation originally took place as part of the McKinsey Product Academy speaker series.See www.mckinsey.com/privacy-policy for privacy information

In this episode of McKinsey on Building Products, listen to Kareem Yusuf, SVP of Product Management and Growth at IBM, and McKinsey partner Rikki Singh for an insightful discussion on building sustainability products, the connection between sustainability and profitability, and how to empower customers to be more sustainable. This conversation originally took place as part of the McKinsey Product Academy speaker series.  See www.mckinsey.com/privacy-policy for privacy information

In this episode of McKinsey on Building Products, join Thomas Dohmke, CEO of GitHub, and McKinsey partners Rikki Singh and Shivam Srivastava for an insightful discussion on generative AI's impact on software engineering experience, the evolution of the developer's role, and the opportunity to accelerate innovation. This conversation originally took place as part of the McKinsey Product Academy speaker series.See www.mckinsey.com/privacy-policy for privacy information

In this episode of McKinsey on Building Products, join Alex Hardiman, Chief Product Officer of the New York Times, for an insightful discussion on how to build successful products outside of pure technology companies. Alex shares her team's approach to product driven growth, and the power of creativity when driving value for consumers. This conversation originally took place as part of the McKinsey Product Academy speaker series.See www.mckinsey.com/privacy-policy for privacy information

In this episode of McKinsey on Building Products, join Pali Bhat, Chief Product Officer of Reddit, in conversation with our host Chandra Gnanasambandam for a captivating discussion on the impact of AI/ML on product development, the importance of clear product principles, and what it truly means to build helpful products for a community. This conversation originally took place as part of the McKinsey Product Academy speaker series.See www.mckinsey.com/privacy-policy for privacy information

In this episode of McKinsey on Building Products, join Rikki Singh as she gets to know the expertise of Gokul Rajaram, a seasoned product leader renowned for his impactful contributions at industry giants such as Facebook and DoorDash. Discover firsthand the strategies he employs, from understanding user needs to formulating effective product strategies. This conversation originally took place as part of the McKinsey Product Academy speaker series.See www.mckinsey.com/privacy-policy for privacy information