Podcasts about product-led

For decades, the biggest barrier to building a SaaS company was technical talent. You needed a team of engineers to ship a world-class product. David Okuniev, Co-Founder of Typeform, believes that era is over. In this episode of the ProductLed 100 series, Wes Bush sits down with David Okuniev (Founder of Float) and Esben Friis-Jensen (Co-Founder of Userflow) to discuss why "Taste" is the only defensible moat left in the age of AI. David reveals how he is building his new venture, Supercut, by literally talking to Claude Code through a microphone - building full iOS apps in days without knowing Swift. He argues that since AI has commoditized the "How" of building software, the "What" and "Why" (Design and Taste) matter more than ever. They also explore why this shift allows for a "Minimum Viable Team" of just three people, why David regrets scaling Typeform into a large organization, and how to survive as a "Pioneer" founder without getting bogged down by professional management. Key Highlights: 01:21: The "Accidental" Origin: How a client project for a toilet showroom in Barcelona turned into Typeform.03:51: The Viral Launch: Generating 8,000 pre-signups and achieving immediate viral growth without traditional validation.09:53: The Taste Differentiator: Why design is the only way to distinguish yourself 13:00: The "Impulsive" Archetype: David's approach to building products based on intuition rather than validation.21:41: The "Professional CEO" Trap: Why David regrets stepping down and why founders should stay in the driver's seat.37:42: The Float Labs Model: How David runs a product lab to spin out new companies (like Supercut).42:09: The Minimum Viable Team: Why the modern startup only needs a Designer, a Tech Lead, and a Marketer.44:53: The "Tastemaker" Advice: You don't need to be a designer; you just need to be opinionated. Resources:

Today's episode of the Punk CX podcast is with Deborah Honig, Chief Customer Officer at Samsung UK & Ireland. Deborah joins me today to talk about shifting Samsung's UK & Ireland business from innovation-led storytelling to service-led experiences, the servitization process, how they are building AI into their products, how they are building trust with customers to fuel adoption, how customers are reacting to that and what's next for Samsung and their move towards service-led experiences. Given that Deborah is deeply immersed in this space, we finish off with the trends and things she expects to see/emerge in the coming 12 months, her best advice for brands wanting to build standout customer experiences, her Punk CX brand, and her very own good news story. This interview follows on from my recent interview – Automate problems, not just symptoms – Interview with Nick Clark of BCG – and is number 570 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

ProductLed 100 - The Solo-Founder Playbook: How to Run a $1M ARR SaaS with 1 person Most founders believe scaling requires a massive headcount, co-founders, and VC funding. They think success is measured by the size of the team, not the efficiency of the revenue. In this episode of the ProductLed 100 series, Wes Bush sits down with Vincent Jong (Founder of Poolside Ventures) and Esben Friis-Jensen (Co-Founder of Userflow) to discuss the emerging era of the "One-Person Company" - businesses designed to generate millions in revenue with just a single operator. Vincent reveals his strategy for building a portfolio of lean, highly profitable SaaS companies like MeetBot. Together with Esben, they break down how AI tools like Lovable and Cursor have removed the technical barrier to entry, why "speed" is the new competitive moat against incumbents like Calendly, and the exact skill sets required to thrive as a solo builder. Whether you are a developer looking to launch your own venture or a founder trying to maximize efficiency, this episode offers a blueprint for building high-revenue, low-headcount businesses that are built to last forever. Key Highlights: 01:36: Why Vincent stopped looking for co-founders and started building alone03:09: The AI Tech Stack: How tools like Lovable and Cursor replace engineering teams06:07: Why building the product is the easy part (and selling is the hard part)13:17: Disrupting a Red Ocean: Why MeetBot entered the crowded scheduling market16:53: The Economics of Infinite Runway: Operating a SaaS for a few hundred dollars a month20:31: Speed vs. Scale: How one-person teams outmaneuver incumbents27:21: The "Launch Early" myth vs. the new bar for MVP quality37:44: Vincent's advice: Don't quit your job. Build on weekends Resources:

Yoni Tserruya is the Co-founder and CEO of Lusha, an AI-powered sales intelligence platform built for B2B teams. Under his leadership, Lusha has grown to serve over one million users and more than 15,000 customers worldwide, raising over $40 million in funding. With a background as an iOS developer, Yoni is passionate about product-led growth and building AI-driven tools that help sales teams automate outreach, personalize engagement, and have more effective, human conversations at scale. In this episode… Modern sales success depends on timing, relevance, and insight — not just volume. Teams everywhere are searching for ways to identify real buying intent and reach prospects before competitors do. What does it take to build a system that turns raw data into meaningful, high-conversion conversations? According to Yoni Tserruya, a seasoned SaaS founder and product-led growth advocate, the answer lies in listening closely to users and letting behavior guide strategy. He explains how shifting focus from assumptions to real usage patterns revealed a massive opportunity in sales intelligence, prompting a pivotal pivot that reshaped the company's trajectory. By prioritizing accurate data, seamless integrations, and AI-driven automation, this approach enabled sales teams to move from generic outreach to signal-based engagement.  In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Yoni Tserruya, Co-founder and CEO of Lusha, to discuss building an AI-first sales intelligence platform through product-led growth. They explore pivoting based on user behavior, leveraging real-time data signals, and scaling a SaaS company with a freemium model. Yoni also shares insights on team building, automation, and the future of RevOps in an AI-driven world.

Most founders are terrified of "Red Oceans" or markets saturated with massive competitors. They think the only way to win is to find a completely untapped "Blue Ocean." In this episode of the ProductLed 100 series, Wes Bush sits down with Patrick Thompson (CEO of Clarify.ai) and Esben Friis-Jensen (Co-Founder of Userflow) to discuss why entering a crowded market is actually the smartest move a founder can make if you have the right strategy. Patrick reveals how he spent six months interviewing potential customers before writing a single line of code for Clarify, an autonomous CRM designed to disrupt the industry giants. Together with Esben, they break down the exact framework for validating problems, the power of business model disruption through pricing wars, and why "feature parity" is not the goal. Whether you are building a new startup or trying to carve out space in a competitive category, this episode offers a masterclass in customer discovery, positioning, and Go-To-Market execution. Key Highlights: 02:15 : Why Patrick spent 6 months on discovery before writing a line of code 06:53 : The "Red Ocean" Advantage: Why crowded markets are easier than Blue Oceans 10:10 : How to differentiate when features are commoditized 12:34 : Using price and ease of use as a wedge against incumbents 18:31 : The 3-Step Framework for building what people want: ICP, Channels, and Business Model 23:12 : Which acquisition channels actually work (Product Hunt vs. Founder-led Marketing) 30:04 : Why complex products still need human onboarding, even in PLG 36:49 : How to operationalize customer feedback for engineering teams Resources:

In this english episode of the SEOPRESSO Podcast, Björn Darko speaks with Pedro Dias about the role of Product-Led SEO today—especially in the context of AI and AI Search. Pedro shares insights from his time working on Google's quality evaluation team and discusses both the challenges and opportunities AI brings to the SEO industry. He emphasizes the growing importance of Product SEO and explains how companies need to adapt their strategies to succeed in a rapidly evolving digital landscape.Key TakeawaysThe SEO industry is undergoing significant change, driven largely by AI.Google has long been using AI methods for quality evaluation.E-E-A-T should be viewed as a broader, more holistic concept.Product SEO is critical for long-term success.Consistency in SEO strategy is essential.Personas play a crucial role in AI-driven search.AI is reshaping how we think about search optimization.Data analysis is key to making informed decisions.AI is a tool—not a replacement for human expertise.Experience remains an indispensable factor in SEO.Chapters00:00 Introduction to the World of SEO02:54 Experience in Google's Quality Evaluation Team13:32 Product SEO and Why It Matters23:07 The Role of AI in Search Optimization26:05 Data Analysis and Conversion Optimization28:04 Personas and AI Search30:56 Sentiment Analysis and Brand Perception31:29 Granular Data Analysis and Gap Analysis34:34 Integrating AI into SEO Strategies37:18 Topic-Centered Content Strategies41:27 Consistency in Content Planning46:52 Data Analysis and AI Tools in SEO

A sharp conversation with Marty Cagan on why AI speeds up product discovery, but trust, context, and strong product judgement are still the real differentiators.

One of the most influential innovators in modern gaming—Nigel Eccles, co-founder of FanDuel and current CEO and co-founder of BetHog joins URComped CEO, Craig Shacklett, for a conversation about his product's growth and development. In this interview, Nigel takes us inside the origin story of FanDuel: how the idea first sparked, how early prediction-market experiments led to a dramatic pivot, and what the team learned as they navigated the early stages of building what would become a daily fantasy sports powerhouse. He reflects on the customer feedback that shifted FanDuel's model, how the company attracted and retained players in a rapidly expanding and competitive marketplace, and the mindset required to grow while knowing big challengers were inevitably coming. Nigel also dives into his newest venture, BetHog.com—explaining what it is, how crypto casinos fit into today's gaming landscape, why the platform is focused on international markets, and what the player experience looks like when gaming with crypto. He shares what differentiates BetHog, how VIP interactions work, and how the company is pushing boundaries with Sunny, the world's first AI dealer, designed to bring more social, human-like interaction into online gaming. Topics Discussed:  How Nigel developed the idea for FanDuel using prediction markets The early stages and development of FanDuel How customer feedback initiated the FanDuel model change. Determining the price for players on FanDuel  What was the strategy for competition What is BetHog.com How Crypto Casinos fit into the current market BetHog's international growth focus What is the process to play in a crypto casino What differentiates BetHog VIP interactions  New product Sunny- the Worlds first AI dealer Using AI to create more social elements Learn More: https://trio360.vip/nigel-eccles-on-building-fanduel-and-bethog-product-led-growth-and-the-future-of-igaming/

Helena Wang, Research Analyst at Phillip Securities Research, will cover our second quarter 2025 earnings report on Grab Holdings, titled “Product-led strategy gaining momentum”.Listen to this podcast to stay updated on the latest corporate news. Additionally, you can visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.poems.com.sg/stock-research⁠⁠⁠⁠⁠⁠ to access the full report and gain more insights.#PhillipCapital #YourPartnerinFinance #Servingyousince1975  #FinTech #PYTCH #PYTCHMedia #USCompanyInsights #FinanceNews #US #Apple #AAPLFollow PYTCH Media:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠

 In this episode of Chaos to Clarity, Eric Weiss sits down with Gaurav Agarwal, COO of ClickUp, to unpack how one of San Diego's biggest SaaS success stories built a $300M ARR business by putting product, speed, and customer obsession at the center of its strategy.Gaurav shares how ClickUp redefined product-led growth, balanced self-serve and sales-assisted revenue models, and built a culture obsessed with iteration and feedback. From eliminating “work about work” to running 100+ experiments per week, this conversation is a masterclass in operational excellence and founder discipline.In This Episode:How ClickUp grew to $300M ARR from San Diego The real meaning of product-led growth (and why it's misunderstood) Finding the line between free and paid features How to build a customer-obsessed culture Running 100+ experiments per week without chaos The secret to scaling operations without killing innovation Gaurav's leadership framework: business first, team second, self third Key Quote:“Our speed is our secret weapon. You can't think your way to success — you have to ship, learn, and iterate relentlessly.”

In this episode, Angelo Saraceno from Railway shares his experience balancing the technical challenges of building a developer-focused product with the realities of enterprise sales. They discuss how understanding customer needs beyond just features is crucial to growing a startup sustainably. Whether you're a founder or developer, this conversation offers valuable insights into turning good products into successful businesses without losing sight of the bigger picture.This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs. Links:   •  Railway   •  Railway's blog   •  John McMahon's book   •  Angelo's Slack automation article   •  Angelo's website   •  Angelo's Linkedin

Timestamps04:53 - Product-Led vs. Sales-Led Growth14:22 - How to Educate a Slow-Moving Market24:43 - Sales Metrics in a product vs sale- led approach34:16 - Choosing between product-led or sales-ledThis episode was produced by Founders Hive — a community of founders, experts, and investors driving entrepreneurship in Switzerland. We support early-stage startups in becoming investment-ready and guide them through the fundraising journey. As a partner of the Entrepreneurship Training programme, empowered by Innosuisse — Switzerland's innovation agency — we contribute to strengthening startups, SMEs, and research institutions in their innovation and growth.Checkout this link to learn more about Founders Hive, empowered by Innosuisse.Episode Summary:Igor Martin is the CEO of Hydromea, a Swiss deep-tech company building underwater wireless networks and portable intelligent robots to make data collection below the surface faster, safer, and cleaner. He holds an MBA in Business Administration and Management from Saint Louis University.Ramzi Bouzerda is the Founder and CEO of Droople, a B2B cleantech startup developing a water intelligence platform that digitizes the “last mile” of water, from faucets to appliances, combining IoT, AI, and SaaS to help buildings save resources and money. He holds a Masters Degree in Computer Science from EPFL. In this Opposing Views episode, they debate what really drives startup growth: sales-led or product-led strategies. Drawing from opposite industries - one building beneath the ocean, the other inside buildings. They reveal how timing, product maturity, and customer education shape growth models.They discuss why hybrid models often win in industrial tech, how to balance education with revenue, and what metrics truly matter beyond vanity KPIs. The conversation also dives into managing long sales cycles, using customer feedback loops to guide product evolution, and the ultimate truth every founder learns: great sales can't save a bad product.The cover portrait was edited by ⁠⁠⁠⁠⁠⁠Smartportrait. ⁠⁠⁠⁠Don't forget to give us a follow on⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Linkedin⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, and⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Youtube ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠so you can always stay up to date with our latest initiatives. That way, there's no excuse for missing out on live shows, weekly giveaways or founders' dinners.

Most businesses guard their intellectual property like it's Fort Knox. They lock their frameworks behind paywalls, gate their methodologies, and keep their best insights for paying clients only. We're doing the exact opposite - and it's actually better for business. In this episode, Wes reveals why ProductLed invested $150,000 to create The Product-Led Playbook and then decided to give it away completely free. He breaks down the counterintuitive business strategy behind democratizing product-led growth knowledge and why sharing your best IP actually attracts better clients. Key Highlights: 01:04: Why all ProductLed books are free (and always have been)02:09: Turning down publishers 02:50: The $150,000 investment and 16 iterations it took03:10: Why guarding knowledge is actually stupid for business03:53: Democratizing PLG - it's a skill anyone can learn04:39: How free content attracts doers who've already made hundreds of thousands05:28: Using free books to align entire teams on PLG strategy06:37: Why sharing makes onboarding company-wide adoption effortless06:56: The long-term mission - making ProductLed the de facto SaaS scaling system07:40: Why product-led companies can out-give anyone in their market08:29: What's inside - the same frameworks clients pay $30K+/month for08:51: The three core outcomes you'll unlock with the system09:19: Testimonials from Nathan Barry, Esben (Userflow), and G (Empire)

In this special republished episode of the ProductLed Podcast, Wes Bush and Laura Kluz discuss The Product-Led Playbook—and announce that we're giving away the entire book for FREE on October 7, 2025. This playbook is the no-BS guide to actually implementing PLG, based on analysis of 324+ companies, and explores why some product-led companies see millions in ARR while others crash and burn. The book is structured around nine components, which guide companies from building a solid foundation to scaling for exponential growth. The first stage includes crafting a winning strategy, identifying the ideal user, and creating an intentional product model. The second stage involves establishing a frictionless onboarding process and developing powerful pricing strategies. The final stage focuses on actionable data, growth processes, and team development. The playbook offers a step-by-step approach to operationalizing PLG and is full of templates and canvases designed for team collaboration. Intended primarily for B2B software founders and early-stage go-to-market teams, this playbook provides a structured method for effectively implementing PLG—and it's yours for free next week. Sign up at productled.com/newsletter to get the free playbook on October 7th. Key Moments: 02:01 – Why the playbook was created: analyzing 324+ companies to find what separates winners from losers. 04:52 – The surprising discovery: founders were more successful with PLG than senior product executives. 06:19 – The 9 components of the ProductLed System and why strategic order matters. 11:37 – How to use the playbook (hint: it's not a one-time read). 13:34 – Who this book is for and who should be involved. 14:54 – The 3 main outcomes: Effortless Revenue, Lean Scale, and Durable Growth. 17:46 – What didn't make it into the book (and why less is more). 20:37 – How to get the free audiobook starting next week.

Adobe's Head of Product-Led Growth shares the joys, challenges and opportunities that come with managing growth efforts at an iconic company. She talks about the power of leveraging a unique customer community and being ready to embrace constant evolution. She lets us in on what she sees as the 3 most valuable skills for product growth managers - and her list may surprise you.Chapters:4:05 Adobe's proprietary onboarding layer5:40  Aligning with organizational goals7:13 Wrangling data across a vast ecosystem 9:48 Critical partnerships: leadership and data science12:10 How to apply correlation analysis13:40 Identifying user habits that signal success15:15 A broad set of funnels21:30 Deepti's path to PLG24:15 Her number-one skill for growth product managers26:44 AI helps us get to the “so what” faster31:00 Thinking through the ways your customers want to consume AI32:40 How product management itself is evolvingWhere to find Deepti:LinkedIn: https://www.linkedin.com/in/deeptipradeep/Resources:Adobe https://www.adobe.com/Box https://www.box.com/homeLitmus https://litmus.io/Deloitte https://www.deloitte.com/in/en.htmlAppCues https://www.appcues.com/

In this episode, Evie Brockwell sits down with Kate Syuma, the former Head of Growth Design at Miro, to explore the evolution of growth strategies in the tech industry. Kate shares her journey from joining a small startup to leading a growth team in a billion-dollar company. They discuss the shift from traditional marketing to product-led growth, the role of AI in modern growth strategies, and the importance of user-centric design. Kate also offers practical advice for aspiring growth professionals and insights into the future of growth in a rapidly changing market.[00:11:42]Kate's journey into growth at Miro[00:23:49]The evolution of growth strategies[00:38:33]Product-led growth vs. traditional marketing[00:55:12]The role of AI in growth[01:12:45]User-centric design and its impact[01:30:00]Advice for aspiring growth professionals[01:45:00]Future trends in growthDon't miss out on the latest insights in growth and innovation! Subscribe to our podcast and stay updated with expert interviews and actionable strategies. Join us on this journey to unlock your growth potential!Follow Kate on LinkedIn: https://www.linkedin.com/in/ekaterina-syuma/

What do you do when everyone loves your product but no one's paying for it? That was the challenge facing Beautiful.ai. Founder Mitch Grasso nailed the product, but to build a sustainable business, he brought in operator Jason Lapp as CEO. In this conversation, Jason shares how Beautiful.ai killed its freemium tier, introduced a credit-card-gated trial without losing momentum, and learned to serve both self-serve and enterprise customers at the same time. He also explains how to listen to customer feedback without becoming a feature factory, and why non-technical founders shouldn't try to know everything about the tech stack. If you're a founder wondering when to put up a paywall — or how to balance PLG with enterprise sales — here's a playbook. RUNTIME 46:20 EPISODE BREAKDOWN (3:35) “ The timing of us coming together was really fortuitous for beautiful because he had already built the first version of beautiful and put it in market.” (6:28) “ Microsoft and Google report that there's close to a billion people that use presentation software on a monthly basis.” (10:51) “ At a certain point after getting in market, you start to get a different set of signal.” (14:52) The free trial period is a great opportunity to learn about what customers value most. (19:56) Leverage “emotional” feedback to improve the customer experience. (23:46) “ We do have a guiding principle, which is: on the customer side, we generally don't build for one customer need.” (26:17) Beautiful.ai uses NPS surveys to gather feedback from enterprise and individual users. (28:49) Since pivoting to paid, they have separate teams for enterprise and individual customers. (23:02) “ We think about an ICP, and then we think about an IECP, meaning the enterprise as a whole.” (33:57) Capturing behavioral and attitudinal data to understand customer behavior. (37:18)  How the broader rise of generative AI has influenced GTM strategy. (42:33) Jason shares some advice for non-technical CEOs. LINKS Jason Lapp Beautiful.ai AI Isn't Coming For Jobs, It's Coming For Inefficiency Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value, Teresa Torres Everything You Need to Know About Freemium Pricing, Kyle Poyar, OpenView Partners SUBSCRIBE

In this episode of the ProductLed Podcast, we're re-sharing a part of the audiobook for The ProductLed Playbook—a proven roadmap for installing the ProductLed system and transforming your business from scattered to streamlined. Key highlights: 01:34 – Why 97% of buyers want to try before they buy02:18 – Stage One: Building an unshakable foundation03:50 – Stage Two: Unlocking self-serve customers05:40 – Stage Three: Igniting exponential expansion07:29 – Why you must continually update PLG components08:22 – Quick-start action plan for implementing the system10:07 – Free Product-Led Growth Session offer Resources:

Most founders dream of creating a product so good it sells itself. That's the promise of product-led growth: customers discover, share, and adopt your product with little to no sales effort. Sadly that's rarely the reality. In the early stages, almost every founder has to do the hard, unglamorous work of founder-led growth: building trust, making offers and facing rejection. In this episode, you will learn from Vijay Rajendran, author of The Funding Framework: Secure Startup Funding With Confidence. Vijay previously led portfolio value at 500 Global, a venture capital firm with $2.7 billion under management, where he supported startups in more than 80 countries.  Vijay has helped hundreds of founders grow, scale, and raise capital.  Listen to learn: The difference between founder-led and product-led growth — and when each approach works best. How design partnerships and pilots can win your first customers (and even get them to fund product development). Why “influence” is a better mindset than “sales” — and how listening to customers creates trust. Stories from Airbnb to enterprise startups that reveal what growth really looks like behind the scenes. Whether you're launching your first product, leading innovation inside a corporate, or backing founders as an investor, this episode is for you. Resources mentioned in this episode: Influence: The Psychology of Persuasion, Robert Cialdini Never Split the Difference: Negotiating as if Your Life Depended on It, Chris Voss Chapters   05:24 — The seductive dream of product-led growth (and why it rarely works early on) 07:52 — Design partnerships: how customers can fund your product 13:39 — The Airbnb toilet photos story: why every founder must talk to customers 18:55 — Stop pitching, start listening: turning sales into influence 23:23 — Empathy and persuasion: the human skills behind tech success 28:48 — When to move from founder-led growth to a professional sales team FREE Course: 5 Tech Concepts Every Business Leader Needs To Know https://www.techfornontechies.co/freecourse   Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University. For the full transcript, go to https://www.techfornontechies.co/blog/266-founder-led-vs-product-led-growth-how-to-pick-the-right-path-for-your-startup

After 9 years of working with SaaS companies on product-led growth, we've tried everything - consulting, services, cohorts, bestselling books. We've seen what works, what doesn't, and what most companies get wrong. The breakthrough came when we realized something: companies don't need more advice. They need someone to actually do the work with them. In this episode, Wes pulls back the curtain on exactly how ProductLed works as your PLG partner, revealing the proven system that's powered over $1 billion in self-serve revenue and why most companies fail at product-led growth. Key Highlights: 01:11: Why ProductLed exists and what we actually do01:52: The $1M+ revenue guarantee (and what it takes to qualify)03:00: The winning formula: System + Implementation + Results04:25: The full-stack PLG system breakdown07:33: Why you shouldn't waste time on random LinkedIn experiments09:09: The embedded operator approach vs. hiring specialists14:48: The 3-stage ProductLed System (Start, Build, Scale)17:20: Your hands-on implementer: Cross-functional VP of Growth19:23: The 90-day results guarantee (unheard of in consulting)20:00: What a typical engagement looks like (the full laundry list)27:00: Why DIY PLG takes 2-3x longer and costs more long-term Your product has the potential to sell itself. This is how you unlock it. Resources: ✨ Book your free Product-Led Growth Session

A successful strategy in appsec is to build platforms with defaults and designs that ease the burden of security choices for developers. But there's an important difference between expecting (or requiring!) developers to use a platform and building a platform that developers embrace. Julia Knecht shares her experience in building platforms with an attention to developer needs, developer experience, and security requirements. She brings attention to the product management skills and feedback loops that make paved roads successful -- as well as the areas where developers may still need or choose their own alternatives. After all, the impact of a paved road isn't in its creation, it's in its adoption. Visit https://www.securityweekly.com/asw for all the latest episodes! Show Notes: https://securityweekly.com/asw-341

A successful strategy in appsec is to build platforms with defaults and designs that ease the burden of security choices for developers. But there's an important difference between expecting (or requiring!) developers to use a platform and building a platform that developers embrace. Julia Knecht shares her experience in building platforms with an attention to developer needs, developer experience, and security requirements. She brings attention to the product management skills and feedback loops that make paved roads successful -- as well as the areas where developers may still need or choose their own alternatives. After all, the impact of a paved road isn't in its creation, it's in its adoption. Show Notes: https://securityweekly.com/asw-341

A successful strategy in appsec is to build platforms with defaults and designs that ease the burden of security choices for developers. But there's an important difference between expecting (or requiring!) developers to use a platform and building a platform that developers embrace. Julia Knecht shares her experience in building platforms with an attention to developer needs, developer experience, and security requirements. She brings attention to the product management skills and feedback loops that make paved roads successful -- as well as the areas where developers may still need or choose their own alternatives. After all, the impact of a paved road isn't in its creation, it's in its adoption. Visit https://www.securityweekly.com/asw for all the latest episodes! Show Notes: https://securityweekly.com/asw-341

A successful strategy in appsec is to build platforms with defaults and designs that ease the burden of security choices for developers. But there's an important difference between expecting (or requiring!) developers to use a platform and building a platform that developers embrace. Julia Knecht shares her experience in building platforms with an attention to developer needs, developer experience, and security requirements. She brings attention to the product management skills and feedback loops that make paved roads successful -- as well as the areas where developers may still need or choose their own alternatives. After all, the impact of a paved road isn't in its creation, it's in its adoption. Show Notes: https://securityweekly.com/asw-341

230 | Produkt ist fertig - wie finde ich jetzt Kunden? Alex bespricht mit Simon Walter, Chief Strategy Officer von Project A, über die 4 Arten der Go-To-Market Strategie.Finde die perfekte Geschäftsidee für dich in unserem 1-minütigen Quiz: digitaleoptimisten.de/quiz.Mehr von Simon hier in seinem Newsletter: https://drsimonwalter.substack.com/Kapitel:(00:00) Intro(06:25) Warum Go-to-Market oft scheitert – unterschätzte Aufgabe, Differenzierung als Schlüssel(09:36) Product-Led Growth verstehen – Hotmail, Zoom, Dropbox & die Monetarisierungs-Hürde(22:35) Sales-Led vs. Marketing-Led – Funnel-KPIs, hohe CACs, Performance-Plateau (ca. 20:00)(44:54) Brand-Led als Turbo – Zalando, Oatly & der Medienbruch-Effekt (ca: 39:40)(53:10) Größte Fehler (ca. 52:00)(61:00) Simons Geschäftsidee: OnlyFans für Thought LeaderMehr Kontext:In dieser Episode diskutieren Simon und Alex die Bedeutung und Herausforderungen von Go-to-Market-Strategien für Gründer. Sie beleuchten verschiedene Ansätze wie Product-Led, Sales-Led und Marketing-Led Strategien und geben Einblicke in deren Vor- und Nachteile. Anhand von Beispielen aus der Praxis wird verdeutlicht, wie wichtig eine durchdachte Go-to-Market-Strategie für den Erfolg eines Startups ist. In diesem Gespräch diskutieren Alex Mrozek und Simon verschiedene Go-to-Market-Strategien, insbesondere die Unterschiede zwischen Marketing-led und Brand-led Ansätzen. Sie beleuchten die Herausforderungen, die Startups im Performance Marketing begegnen, und die Fehler, die Gründer häufig machen. Zudem wird die Bedeutung von hypothesenbasiertem Arbeiten im Mittelstand hervorgehoben und eine innovative Idee für eine Plattform vorgestellt, die Thought Leaders monetarisiert.Keywords:Go-to-Market-Strategie, Gründer, Produktentwicklung, Marketing, Sales, Product-Led Growth, Sales-Led, Marketing-Led, Startups, Unternehmensstrategie, Marketing, Go-to-Market, Performance Marketing, Brand Marketing, Startups, Hypothesenbasiertes Arbeiten, Direct-to-Consumer, Fehler von Gründern, OnlyFans für Thought Leaders

How do you build a billion-dollar AI business with Product-Led Growth?Discover the secrets behind Fireflies.ai's unicorn success.In this episode of Liftoff with Keith, Krish Ramineni, Co-founder & CEO of Fireflies.ai, reveals how he scaled the market's leading AI notetaker into a unicorn over a decade-long journey packed with lessons in innovation, product-led growth, and resilience.Once a Microsoft Product Manager, Krish now leads product, design, and GTM at Fireflies, championing a vision where humans and AI collaborate to achieve extraordinary things.

What makes a product truly irresistible in today's competitive market? In this podcast hosted by QVentus Product Director Mark Bailes, Amazon Fmr Product Lead Shalaka Kharche speaks on mastering product-led growth and innovation strategies. Drawing from her extensive experience across technology companies like Amazon and GE, Shalaka unpacks how organizations can transform their approach to product development, customer acquisition, and continuous innovation. Listeners will gain insights into creating products that not only attract users but keep them engaged through data-driven, user-centric design.

In the latest episode of “Path to Market,” Natasha and Micah are joined by Fanny Talagrand, Head of EMEA sales for startups and SMBs at Stripe to discuss key sales strategies from startups to enterprises. Drawing from her extensive experience in global tech companies like Google Cloud and Stripe, Fanny emphasizes the importance of understanding user needs and journeys, leveraging user feedback, and the different dynamics between selling to startups versus enterprises.She also provides advice for hiring the first sales reps, highlighting the need for candidates to be smart, driven, and coachable. She stresses the significance of onboarding processes and embedding new hires with users early on. Additionally, she explores how to balance product-led growth with enterprise sales and shares metrics to optimize sales performance.Tune in to learn about:how to align sales strategies with the needs and journeys of different types of users;how PLG and enterprise motions can coexist with careful planning and differentiation in user journeys;why as companies grow, including a sales team becomes vital to extend market reach and support users who require more comprehensive solutions;and more practical strategies for founders looking to enhance their sales operations and build successful teams.Here's what's covered:00:00 Introduction to Fannie Talegrand00:46 Fannie's Career Journey03:11 Comparing Sales Strategies at Google Cloud and Stripe09:02 Product-Led vs. Enterprise Motion12:13 Sales Metrics and Funnel Optimization15:14 Differences in Selling to Startups vs. Enterprises22:50 Hiring the Right Sales Leader33:11 Onboarding New Sales Hires38:51 Conclusion and Final Thoughts

Curious about the secrets behind truly successful product-led growth? In this episode of Predictable B2B Success, host Vinay Koshy speaks with Leo Sadeq, a former biomedical engineer who has transitioned into a product and go-to-market specialist. Leo shares his unconventional journey from engineering to the world of startups, delving into the unexpected catalyst that led to a career pivot. Together, they unpack the real wins and common missteps companies make when trying to craft products users love and adopt at scale. Leo brings vivid, firsthand stories about building features that major competitors noticed, turning minor tweaks into massive revenue gains, and harnessing emotional intelligence to create winning teams. He doesn't shy away from discussing the friction between product and marketing, or why most companies get user onboarding and virality wrong. Whether you're a founder struggling with churn, a product manager chasing activation, or just fascinated by how fast-growing SaaS companies operate, you'll find actionable takeaways, cautionary tales, and fresh frameworks inside. Settle in for a conversation that demystifies PLG, challenges “one-size-fits-all” thinking, and offers plenty to ponder on company culture, onboarding, and the power of “aha” moments. Press play for fresh insights and real-world lessons you can't Google. Some areas we explore in this episode include: Switching Careers: Leo's journey from biomedical engineering to startups and product roles.Product Management Wins: Examples of improving onboarding, reducing churn, and boosting conversions.Product-Led Growth (PLG): What PLG means, its company-wide impact, and how it differs from sales-led approaches.Emotional Intelligence: How EQ and company culture influence product and team success.Cross-functional Team Structures: Breaking down silos between product, marketing, and other teams for better PLG outcomes.User Intimacy & Mapping: Deeply understanding user needs and tailoring onboarding for different personas.Onboarding & Conversion Tactics: Strategies to shorten the path from free to paid users.Content & Feature Communication: Balancing education, feature reveal, and delivering value through messaging.Webinars & Podcasts: Leveraging these formats to build trust, community, and brand authority.PLG Pitfalls: Common mistakes, hidden costs, and how to avoid turning PLG into a cost center.And much, much more...

How do successful product leaders navigate rapid technological change while maintaining a customer-centric approach? In this episode of the CPO Rising Series hosted by Products That Count Resident CPO Renee Niemi, MongoDB Chief Product Officer Sahir Azam will be speaking on transforming product strategy in the age of AI and cloud innovation. Sahir shares insights from MongoDB's journey of transitioning from an open-source database company to a cloud services leader, offering a masterclass in strategic product leadership.

Only 3% of B2B buyers actually want to talk to sales before trying your product. So why are most SaaS companies still structuring their entire go-to-market around that tiny minority?  Because they don't know how to execute it without destroying their current revenue. It's time to flip the script. In this episode, Wes breaks down the complete 7-part framework for transforming your business from sales-led to product-led, plus reveals why 85% of PLG transformations fail and how to avoid those fatal mistakes. Key Highlights: 01:03: The PLG spectrum - It's not all-or-nothing03:58: The compelling business case for PLG11:28: Why 85% of PLG transformations fail (and how to avoid it)14:15: 6 readiness questions before starting your transformation20:46: Building a CFO-approved business case with real ROI calculations27:29: The complete ProductLed System breakdown29:16: 4 proven strategies to get started without disrupting sales32:04: Boomi case study - How a $4B company made the switch Stop leaving money on the table with outdated sales processes. Use this battle-tested roadmap to unlock millions in hidden revenue while building a more efficient, scalable business that grows without you. Resources:

In this weeks' Scale Your Sales Podcast episode, my guest is Nick Buxton.   Nick has a background in engineering, 2x CRO, and 5x VP of Sales. Over the past 20 years I've worked my way up from individual contributor at seed, Series A- C, privately held, FTSE and NYSE listed tech companies. He is now helping tech companies deliver revenue transformation projects with a range of partners.   In today's episode of Scale Your Sales podcast, Nick shares his value-led growth approach and why breaking down silos between sales, marketing, and customer success is key to building customer-centric organizations. He and Janice explore the difference between solving user problems vs. business needs, the impact on go-to-market strategy, and the evolving role of CROs as AI and sales enablement continue to reshape the future of sales.   Welcome to Scale Your Sales Podcast, Nick Buxton.     Timestamps: 00:00 Product-Led Growth Challenges Explained 05:51 Embrace Product-Led Growth Strategy 07:09 Customer-Led Growth Insights 13:29 Sales Competency Deficit Analysis 14:41 Challenges in Building Sales Relationships 20:13 Improving Sales Leadership Competencies 22:08 Sales Enablement and CROs Alignment 25:20 Understanding Product Value Basics 28:31 Silent Quitting: Mutual Interview Necessity     https://www.linkedin.com/in/nick-buxton/     Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales.   Book Janice to speak virtually at your next event: https://janicebgordon.com LinkedIn: https://www.linkedin.com/janice-b-gordon/ Twitter: https://twitter.com/JaniceBGordon Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast More on the blog: https://scaleyoursales.co.uk/blog Instagram: https://www.instagram.com/janicebgordon Facebook: https://www.facebook.com/ScaleYourSales And more!   Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen.

Bootstrapping vs VC: John Rush on Building 25 Successful Products

Transformations are hard, and too often, they fail to deliver on their promise. In this episode of The Product Experience, Lily and Randy speak with Jen Swanson, CEO of Tuckpoint Advisory Group, to unpack why transformation initiatives falter and what it truly takes to succeed.Key Takeaways— Transformation requires intentionality: Real transformation isn't accidental or surface-level; it must be deliberate, comprehensive, and backed by leadership.— Avoid ‘transformation theatre': Pretending to change—without restructuring ownership, processes, or collaboration—is worse than doing nothing at all.— Start with honest orientation: Knowing your starting point is essential before plotting a path forward.— Executive involvement is non-negotiable: Transformations can't be delegated. Leadership must model the change and communicate relentlessly.— Product-led is about mindset, not just teams: Everyone should operate within the product model, but not all need to be on product teams.— Pace matters: Organisations must assess their capacity for change and determine the right balance between ambition and sustainability.— Give grace for the learning curve: People need space to be bad at new things before they get good—psychological safety is essential.Chapters0:00 – Introduction & the myth of sneaky transformations1:01 – Jen's background and path into product2:53 – What transformation really means5:53 – Defining honest orientation8:00 – What is transformation theatre?12:09 – When real change feels fake13:04 – The importance of executive commitment16:04 – Why transformations fail19:11 – Common catalysts for transformation22:06 – Product-led vs product thinking25:00 – Who's in the opOur HostsLily Smith enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. She's currently Chief Product Officer at BBC Maestro, and has spent 13 years in the tech industry working with startups in the SaaS and mobile space. She's worked on a diverse range of products – leading the product teams through discovery, prototyping, testing and delivery. Lily also founded ProductTank Bristol and runs ProductCamp in Bristol and Bath. Randy Silver is a Leadership & Product Coach and Consultant. He gets teams unstuck, helping you to supercharge your results. Randy's held interim CPO and Leadership roles at scale-ups and SMEs, advised start-ups, and been Head of Product at HSBC and Sainsbury's. He participated in Silicon Valley Product Group's Coaching the Coaches forum, and speaks frequently at conferences and events. You can join one of communities he runs for CPOs (CPO Circles), Product Managers (Product In the {A}ether) and Product Coaches. He's the author of What Do We Do Now? A Product Manager's Guide to Strategy in the Time of COVID-19. A recovering music journalist and editor, Randy also launched Amazon's music stores in the US & UK.

In today's episode, Wes Bush announces the launch of the Product-Led MBA, a comprehensive nine-week program designed to address the massive talent shortage in product-led growth (PLG). After nine years of helping over 400 companies generate $1 billion in self-serve revenue, he identifies a critical gap: there's a real shortage of talent that understands the full spectrum of PLG implementation.  The Product-Led MBA teaches "full stack product-led growth," covering everything from strategy and user research to pricing, data analytics, and team building. This implementation-focused program provides real-world skills, templates, and a proven system that participants can immediately apply to any company, making it a valuable career investment in an AI-driven economy where PLG skills remain highly sought after. Key Highlights: 00:47: Massive talent shortage in PLG 03:49: Get templates and systems we use with our clients05:16: AI-proof your career with high-demand PLG skills07:34: Limited time: $549 (50% off) for first 100 people Learn more about the Product-Led MBA program

I'm taking you behind the scenes of ProductLed's wild 8-year ride. From our embarrassing original name (“Traffic is Currency” - yikes) to helping 400+ companies generate $1B in self-serve revenue, it's been anything but linear. I share the honest truth about riding the pandemic capital wave, the year I was completely lost, and how accidentally discovering our implementation program changed everything. Key Takeaways: [00:01:55] My first client took a chance on me [00:05:03] I was making $33K/month but was miserable [00:09:44] Writing my book in a 6-month sprint [00:13:23] How COVID forced us to pivot from workshops to cohorts [00:20:07] The accidental discovery that transformed our business model Looking back, my journey followed exactly what Jim Collins calls the “Hedgehog Concept” - first finding what makes money, then following my energy to PLG, and finally creating a unique system that could become world-class. The intersection of these three elements is where unstoppable businesses are built.

Casber Wang of Sapphire Ventures joins Nick to discuss How AI Reshapes Distribution Models, What Startups Get Wrong About Product-Led Growth, and the Real Use Case for Agents. In this episode we cover: AI's Impact on Business Models and Capital Efficiency Defensibility and Product Market Fit AI Fatigue and Market Conditions Fundraising and Investor Expectations Cybersecurity and Competitive Intensity AI Agents and Enterprise Value Glean's Success in Enterprise Search Market Conditions and Investment Strategy Guest Links: Casber's LinkedIn Casber's Twitter/X Sapphire's LinkedIn Sapphire's Website The host of The Full Ratchet is Nick Moran of New Stack Ventures, a venture capital firm committed to investing in founders outside of the Bay Area. Want to keep up to date with The Full Ratchet? Follow us on social. You can learn more about New Stack Ventures by visiting our LinkedIn and Twitter.

Most SaaS teams claim they're “doing PLG,” but very few are doing it well. This week on GTM Live, Carolyn and Trevor sit down with Wes Bush, CEO of ProductLed, to unpack why product-led growth often fails—and what to do about it. They explore why PLG isn't just a pricing model or trial strategy, but a deep, systems-level shift that most teams underestimate.Wes shares the “PLG iceberg” framework: how surface-level features (like a free trial) are only a fraction of the equation, and what's really beneath the waterline. Carolyn draws parallels to GTM systems and explains why execution gaps usually stem from unseen issues like misaligned metrics, siloed teams, or weak infrastructure. Trevor reveals why so many companies stall out after initial traction and how to diagnose whether PLG is truly viable for your product and team.If your version of PLG starts and ends with a self-serve signup, this conversation will change your thinking.Key topics in this episode:Why most PLG initiatives stall or fail to scaleThe “iceberg” analogy for understanding real PLG systemsHow internal misalignment derails otherwise solid PLG ideasWhy surface-level success metrics are misleadingWhat CEOs and GTM leaders get wrong when trying to “go PLG”What foundational systems need to be in place before you can succeed with PLG

Want to build an app people love? This product-led growth strategy is the key.In this video, we dive into real-world user testing tactics that helped a Rubik's Cube app go viral—all without a single dollar spent on paid downloads. Nico shares how a relentless focus on user experience, a laser-sharp 5-minute onboarding goal, and ASO (App Store Optimization) led to over 50,000+ glowing App Store reviews.You'll learn:✅ Why the first 5 minutes of user experience can make or break your app✅ Creative ways to collect real user feedback—without breaking the bank✅ How small onboarding tweaks doubled camera opt-ins✅ The exact moment to ask for reviews to maximize App Store impact✅ Proven ASO techniques that drove 53,000+ reviews organicallyWhether you're launching your first app or scaling a startup, these insights are pure gold. Watch the full session here:https://youtube.com/live/QKnRO_A_tkU?feature=shareBook a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/Get training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSLooking for the best alternative to Firebase Dynamic Links?The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links.With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy.Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline.Go to appmasters.com/airbridge.*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

Welcome to another episode of Expert To Authority Show, brought to you by http://gtex.org.uk/, I am your host, Simone Vincenzi, The Experts Strategist, and this is the podcast for experts who want to become the ultimate authority in their niche while making an impact in the world.We have created the Webinar Conversion Kit where you will get access to:The High-Converting Webinar FrameworkBONUS #1: High-Converting Webinar Slide TemplateBONUS #2: Pitch and Follow Up TemplatesBONUS #3: High Converting Webinars Case StudiesBONUS #4: Our Trello Webinar ChecklistAll of this for only £29.99 for a limited period of time.Click here to download.https://webinarconversionkit.com/Today I have the pleasure to interview Wes BushWes Bush is the founder and CEO of ProductLed. He is the bestselling author of Product-Led Growth: How To Build a Product That Sells Itself and is one of the most sought-after product experts in the world. After working for some of the world's fastest-growing companies, he now partners with SaaS founders around the globe on how to turn their products into powerful growth engines.In this episode, we talk aboutDiscover how to become the go-to solution your customers can't stop recommending.Learn the secrets behind creating high-revenue teams without bloating your headcount.Find out how to achieve scalable growth with a self-serve customer approach.Connect with Wes BushWebsite:  https://productled.com/To become a GTeX Member, Apply here:https://gtex.events/call -------To receive daily support in your coaching and speaking business, join our private Facebook Group EXPLODE YOUR EXPERT BIZ https://www.facebook.com/groups/explodeyourexpertbiz/-------Take a full business assessment for free to have absolute clarity on your business with the EXPERT BIZ CHECKLIST.http://bit.ly/expert-biz-checklist-podcast------Also, make sure you subscribe to the podcast so you don't miss any other episode.  If you want to reach out to me with your questions, you can email me at Simone@gtex.org.uk that comes right to my inbox.

In this episode, Wes Bush, founder and CEO of ProductLed, joins the Passetto team to discuss the critical shifts SaaS companies must make to win with product-led growth (PLG). Wes breaks down the misconceptions around PLG, why so many companies fail at it, and the 9 components needed to build a scalable PLG motion. We unpack what it takes to move beyond surface-level PLG and into a strategy that actually drives conversion, retention, and revenue. From onboarding mistakes to pricing psychology and team alignment, Wes brings a tactical, no-fluff approach to adopting PLG the right way. Key Takeaways: [00:03:19] Why most SaaS free trials fail with

This week on Above The Fold, I'm in NYC catching up with my new friend and fellow startup nerd, Adam Simone—co-founder of Leaf Shave and Smoosh. We get into what it really means to build product-first brands and why having strong opinions might actually be a founder's best tool.We talk about his mechanical engineering background and how it led to building a shaving brand that doesn't suck, and why their second brand, Smoosh, turned into a surprise hit with a totally different audience.Adam breaks down the chaos and clarity of launching two brands with one small team, why TikTok turned on them (lol, truly), and how staying product-led keeps the vision clear—even when the market throws curveballs.If you're trying to scale something meaningful, juggle two brands, or just need a reminder that not every decision needs a focus group, this one's for you.Listen now for insights on product development, startup reality checks, and the joy of building weird stuff that works.

Are you still doing SEO like it's 2005?

Product-Led vs. Sales-Led Growth: Which model is right for your agency? In this episode, Corey breaks down the key differences between product-led growth (PLG) and sales-led growth (SLG) for agencies. Learn how each approach impacts scaling, client acquisition, and long-term success—and why specialization is the secret to standing out in a crowded market. Whether you're building self-serve solutions or relying on high-touch sales, this conversation will help you choose the best strategy for sustainable growth. Here's what we cover in this episode: - The Founder-Led Sales Trap: Why many agencies rely on the founder's reputation and referrals, and how this limits long-term growth. - Master Your Vertical: How to build a better product, better client experience, attract better clients, and charge more. - When to Make the Shift: Signs that an agency needs to transition from product-led to sales-led growth for sustainable scaling. - Building a Predictable Sales System: Steps to transition from founder-driven sales to a repeatable, team-driven sales process. - The Role of Specialization in Scaling an Agency: Why narrowing focus and refining expertise can help agencies break out of stagnation. - Gift-Based Outbound: The simple method Corey uses to establish trust and book more sales calls with high-value prospects. Bottom Line: - Strengths and Weaknesses of a Product-Led Agency: Strong client relationships, high retention, but limited scalability and founder dependency. - Strengths and Weaknesses of a Sales-Led Agency: Scalable growth, predictable revenue, but higher costs and potential sales-delivery misalignment. “As you begin to build expertise in the market serving that vertical market, you'll be able to build a better product, a better experience for your clients… then you'll be able to attract better clients and charge more.” - Corey Quinn The resources mentioned in this episode are: Escape the generalist trap with Corey's best-selling book “Anyone, Not Everyone” and discover how to become the go-to agency in a vertical market https://www.AnyoneNotEveryone.com

Today, we're talking to Artem Fishman, Chief Product & Technology Officer at Dow Jones. We discuss the ways in which tech cultures change around the world, how and when to be blunt, and why we should be optimistic about the future. All of this right here, right now, on the Modern CTO Podcast! To learn more about Dow Jones, check out their website here. Produced by ProSeries Media: https://proseriesmedia.com/ For booking inquiries, email booking@proseriesmedia.com

In this latest episode of the "Grow Your B2B SaaS Podcast," host Joran sits down with Pablo Asensio, founder of 8% Growth, to discuss how to master product-led growth (PLG) for SaaS companies. Pablo explains that PLG is a strategy that shifts away from traditional methods of relying on sales and marketing to acquire and retain customers. Instead, it positions the product itself as the main driver of growth. This approach allows users to see the product's value before committing financially, making it easier to grow revenue naturally. Key aspects of PLG include self-serve onboarding, viral loops, and in-product upsells. Successful companies like Slack, Dropbox, Calendly, and Miro have effectively used PLG to expand their user base.Key Timecodes(1:19) - Guest Introduction(1:32) - Defining PLG(2:50) - Key Elements of PLG(3:23) - When to Consider PLG(5:29) - Misconceptions About PLG(6:12) - Importance of Organizational Alignment(7:13) - Aligning Stakeholders(8:15) - Four-Step Framework for Alignment(10:37) - Viral Loops and PLG(12:52) - Moments to Ask for Referrals(14:53) - Common Mistakes in PLG(16:12) - Managing Expectations(17:29) - Misconceptions About Implementing PLG(19:06) - Tools and Frameworks for PLG(21:12) - Monetization Strategy(23:31) - Aligning Sales with PLG(25:25) - Best Practices for PLG Implementation(28:12) - Importance of Data(30:27) - When to Add a Sales Component(33:19) - Summarizing PLG Advice(33:54) - Advice for Growing SaaS to 10K MRR(35:29) - Advice for Scaling to 10 Million ARR(38:52) - Episode Summary(39:02) - Contact Information

Are you struggling to understand how marketing fits into a product-led company? You're not alone. Many marketers wonder if their role becomes less important when product takes the lead. But what if the opposite were true?In this episode, Chris Saad and Yaniv Bernstein explore the evolving role of marketing in product-led organizations. They discuss how marketing can become even more critical by aligning closely with product development and strategy.In this episode, you will:Understand the difference between product-led growth and product-led organizationsLearn about the five key areas marketing owns in a product-led companyDiscover the crucial role of product marketing as a bridge between product and marketing teamsExplore how marketing informs initial product decisions and adapts messaging to the product roadmapGain insights on achieving alignment between target market, product, and messagingLearn why marketing's voice becomes more important in product development, not lessUnderstand how to structure cross-functional teams for optimal collaborationRelated episodes:https://www.tsp.show/edu-product-marketing-a-love-story/The PactHonour The Startup Podcast Pact! If you have listened to TSP and gotten value from it, please:Follow, rate, and review us in your listening appSubscribe to the TSP Mailing List at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thestartuppodcast.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Secure your official TSP merchandise at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://shop.tsp.show/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow us on YouTube at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@startup-podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Give us a public shout-out on LinkedIn or anywhere you have a social media following.Key linksThe Startup Podcast is sponsored by Vanta. Vanta helps businesses get and stay compliant by automating up to 90% of the work for the most in demand compliance frameworks. With over 200 integrations, you can easily monitor and secure the tools your business relies on. For a limited-time offer of US$1,000 off, go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.vanta.com/tsp⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.Get your question in for our next Q&A episode: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://forms.gle/NZzgNWVLiFmwvFA2A⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Startup Podcast website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://tsp.show⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn more about Chris and YanivWork 1:1 with Chris: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://chrissaad.com/advisory/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Chris on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/chrissaad/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Yaniv on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/ybernstein/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠CreditsEditor: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Justin McArthur⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Content Strategist: Carolina Franco https://www.linkedin.com/in/francocarolina/Intro Voice: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jeremiah Owyang⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Ep. 288 How is AI revolutionizing Product Led Growth (PLG)? Kipp and Kieran dive into the transformative power of AI in accelerating PLG strategies with insights from Christopher Miller's stellar episode on the fundamentals of product-led growth. Learn more on effectively leveraging freemium models to drive user acquisition, the role of viral loops in expanding your user base, and how natural language processing can reinvent your onboarding experience. Mentions Christopher Miller's Marketing Against the Grain episode https://podcasts.apple.com/ie/podcast/i-built-a-free-growth-tool-for-zapier-in-under-2/id1616700934?i=1000632657910 Christopher Miller https://www.linkedin.com/in/christopherwilliammiller/ Zapier https://zapier.com/ Character.AI https://character.ai/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We're creating our next round of content and want to ensure it tackles the challenges you're facing at work or in your business. To understand your biggest challenges we've put together a survey and we'd love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We're on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don't forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain' is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Today we're going to talk about the innovative use of AI in driving product-led growth with Sonal Mane, Senior Director of Digital Customer Experience and Growth at Databricks. RESOURCES Databricks website: https://www.databricks.com Wix Studio is the ultimate web platform for creative, fast-paced teams at agencies and enterprises—with smart design tools, flexible dev capabilities, full-stack business solutions, multi-site management, advanced AI and fully managed infrastructure. https://www.wix.com/studio Attend the Mid-Atlantic MarCom Summit, the region's largest marketing communications conference. Register with the code "Agile" and get 15% off. Register now for HumanX 2025. This AI-focused event which brings some of the most forward-thinking minds in technology together. Register now with the code "HX25p_tab" for $250 off the regular price. Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company