Podcasts about Frontier

The words 'Donner Party' have become synonymous with disaster in the American imagination. In this week's instalment of our Frontier miniseries, we'll be exploring how this group of pioneers' journey across the Old West ended with fatal consequences...To tell us more about this story, we're very lucky to welcome Daniel James Brown as our guest. Daniel is a writer who specialises in historical non-fiction and is the author of The Indifferent Stars Above: The Harrowing Saga of the Donner Party.Edited by Aidan Lonergan. Produced by Tomos Delargy. Senior Producer was Freddy Chick.Sign up to History Hit for hundreds of hours of original documentaries, with a new release every week and ad-free podcasts. Sign up at https://www.historyhit.com/subscribe.  All music from Epidemic Sounds.American History Hit is a History Hit podcast. Hosted on Acast. See acast.com/privacy for more information.

7. Daily Life and Business on the Frontier (13)Moving away from royalty, Southon highlights Julia Felix, a Pompeian property owner who ran a vast entertainment complex featuring "bougie" baths and restaurants. Archaeology shows she offered the middle class a taste of luxury normally reserved for the rich. Meanwhile, at the northern frontier, the Vindolanda tablets reveal the lives of educated women like Sulpicia Lepidina. Her letters, including a birthday invitation, prove that Roman military forts were not just for soldiers but were active domestic spaces filled with families and social networks. (14)

Chapter 5 In the near future, reality is boring, and the "OmniNet" is everything. The Aether Dynamics corporation runs the world. But rendering photorealistic VR for billions of users requires processing power that silicon chips can't handle. Scott Foster is about to discover a secret that changes everything. Where that change takes place? Well, that's up for interpretation. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Chapter 4 In the near future, reality is boring, and the "OmniNet" is everything. The Aether Dynamics corporation runs the world. But rendering photorealistic VR for billions of users requires processing power that silicon chips can't handle. Scott Foster is about to discover a secret that changes everything. Where that change takes place? Well, that's up for interpretation. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

SPONSOR: Frontier Magazine — It’s real. You can hold it in your hands. You can flip the pages. You can set it on your coffee table. You can hand it to your buddy at church or your grown kids and say, “Hey — read this. This matters. Issue #5 is bold. It’s thoughtful. It tackles the big cultural issues head-on — faith, family, freedom — without backing down or watering it down. It’s not trying to win popularity contests. It’s trying to tell the truth. The only way to get Frontier is through Blaze Unlimited. Blaze Unlimited gives you way more than just the magazine. You get exclusive content and members-only perks — the whole premium experience. The first 50 subscribers who use promo code FRONTIER40 will get $40 OFF — plus digital access to Issues 1, 2, 3, and 4 so you can catch up from the very beginning. These things sell out every time, so don’t sit around thinking about it. Go to https://www.BlazeUnlimited.com/RICK , use promo code FRONTIER40, and grab your copy of Issue 5! See omnystudio.com/listener for privacy information.

SPONSOR: Frontier Magazine — It’s real. You can hold it in your hands. You can flip the pages. You can set it on your coffee table. You can hand it to your buddy at church or your grown kids and say, “Hey — read this. This matters. Issue #5 is bold. It’s thoughtful. It tackles the big cultural issues head-on — faith, family, freedom — without backing down or watering it down. It’s not trying to win popularity contests. It’s trying to tell the truth. The only way to get Frontier is through Blaze Unlimited. Blaze Unlimited gives you way more than just the magazine. You get exclusive content and members-only perks — the whole premium experience. The first 50 subscribers who use promo code FRONTIER40 will get $40 OFF — plus digital access to Issues 1, 2, 3, and 4 so you can catch up from the very beginning. These things sell out every time, so don’t sit around thinking about it. Go to https://www.BlazeUnlimited.com/RICK , use promo code FRONTIER40, and grab your copy of Issue 5! See omnystudio.com/listener for privacy information.

In this episode, I recap my experience at Fan Frontier's Power Con hosted at the Glasgow SEC! But what did we all think of the con? Was it worth the visit to see the guests there? And why was Mr Blobby AND SpongeBob SquarePants there?! All of this and more in this latest episode! Click here for more information on Power Con!This podcast is a member of the PodPack Collective, an indie podcasting group dedicated to spreading positivity within the podcast community. For further information, please follow the link: https://linktr.ee/podpackcollectiveWhere to find us:Check out all of our content here! Website Twitter/X Instagram TikTok BlueSkySupport Us:PatreonKo-FiPatrons:Super Pandalorian Tier: Battle Toaster Sonia Ghostie Cryptic1991Red Panda Tier: Greenshield95 Danny Brown Aaron HuggettFree Members: Middle-aged Bodcast IRIDYSCENZIA Rob Harvey Aaron (Super Pod Saga) Billy StrachanUse my special link zen.ai/chatsunami and use chatsunami to save 30% off your first three months of Zencastr professional. #madeonzencastrCreate your podcast today! #madeonzencastrStay safe, stay awesome and most importantly, stay hydrated!

In this episode, I recap my experience at Fan Frontier's Power Con hosted at the Glasgow SEC! But what did we all think of the con? Was it worth the visit to see the guests there? And why was Mr Blobby AND SpongeBob SquarePants there?! All of this and more in this latest episode! Click here for more information on Power Con!This podcast is a member of the PodPack Collective, an indie podcasting group dedicated to spreading positivity within the podcast community. For further information, please follow the link: https://linktr.ee/podpackcollectiveWhere to find us:Check out all of our content here! Website Twitter/X Instagram TikTok BlueSkySupport Us:PatreonKo-FiPatrons:Super Pandalorian Tier: Battle Toaster Sonia Ghostie Cryptic1991Red Panda Tier: Greenshield95 Danny Brown Aaron HuggettFree Members: Middle-aged Bodcast IRIDYSCENZIA Rob Harvey Aaron (Super Pod Saga) Billy StrachanUse my special link zen.ai/chatsunami and use chatsunami to save 30% off your first three months of Zencastr professional. #madeonzencastrCreate your podcast today! #madeonzencastrStay safe, stay awesome and most importantly, stay hydrated!

The following article of the Tech industry is: “Data as Infrastructure: The New Strategic Frontier of AI” by Maria Fernanda Gonzalez, CEO & Founder, Kostik. (AA1206)

Sponsor: Frontier Magazine — It’s real. You can hold it in your hands. You can flip the pages. You can set it on your coffee table. You can hand it to your buddy at church or your grown kids and say, “Hey — read this. This matters. Issue #5 is bold. It’s thoughtful. It tackles the big cultural issues head-on — faith, family, freedom — without backing down or watering it down. It’s not trying to win popularity contests. It’s trying to tell the truth. The only way to get Frontier is through Blaze Unlimited. Blaze Unlimited gives you way more than just the magazine. You get exclusive content and members-only perks — the whole premium experience. The first 50 subscribers who use promo code FRONTIER40 will get $40 OFF — plus digital access to Issues 1, 2, 3, and 4 so you can catch up from the very beginning. These things sell out every time, so don’t sit around thinking about it. Go to https://www.BlazeUnlimited.com/RICK , use promo code FRONTIER40, and grab your copy of Issue 5!See omnystudio.com/listener for privacy information.

Sponsor: Frontier Magazine — It’s real. You can hold it in your hands. You can flip the pages. You can set it on your coffee table. You can hand it to your buddy at church or your grown kids and say, “Hey — read this. This matters. Issue #5 is bold. It’s thoughtful. It tackles the big cultural issues head-on — faith, family, freedom — without backing down or watering it down. It’s not trying to win popularity contests. It’s trying to tell the truth. The only way to get Frontier is through Blaze Unlimited. Blaze Unlimited gives you way more than just the magazine. You get exclusive content and members-only perks — the whole premium experience. The first 50 subscribers who use promo code FRONTIER40 will get $40 OFF — plus digital access to Issues 1, 2, 3, and 4 so you can catch up from the very beginning. These things sell out every time, so don’t sit around thinking about it. Go to https://www.BlazeUnlimited.com/RICK , use promo code FRONTIER40, and grab your copy of Issue 5!See omnystudio.com/listener for privacy information.

The Gary & Shannon Show Hour 1 (03.11) – Shannon starts the morning frustrated after a brutal commute, while the show quickly turns to global tensions, ice cream debates, and a chaotic flight incident. • Shannon spends over two hours in traffic just to get to work, setting the tone for a rough start to the morning.• Updates on Operation Epic Fury and escalating tensions with Iran, including attacks in the Persian Gulf and Strait of Hormuz, and why the critical shipping lane has the power to spike oil prices and rattle the stock market.• Gary sparks a surprisingly heated debate over fruit in ice cream, insisting fruit pieces don’t belong even in strawberry, prompting a flood of listener talkbacks.• The rumored Iranian drone threat against California is addressed, with the White House saying the intelligence was unverified and no credible threat existed.• The DHS shutdown drags on nearly a month, with the latest funding bill facing long odds as lawmakers prepare to vote.• In #TerrorInTheSkies, a Frontier flight from Puerto Rico to Atlanta is diverted after a passenger allegedly begins touching people’s faces and punching an elderly woman, creating chaos onboard.See omnystudio.com/listener for privacy information.

Bundle up, Walnut Grove fans — this week we're revisiting one of the most intense winter episodes of Little House on the Prairie: “The Blizzard.” Or as Charlotte Stewart likes to call it, "Miss Beadle Kills the Kids".A sudden storm hits while the children are at school, turning into… the worst Christmas Eve ever. Miss Beadle makes the well-intentioned decision to let the kids walk home before the storm gets too rough… which, depending on how you look at it, is either a brave leadership choice or a brief moment where the entire class nearly gets accidentally yeeted into the afterlife by their teacher. Frontier education was clearly a high-risk profession. Guess which way it went? (clue: badly!)Meanwhile, the adults in Walnut Grove realize the children are missing and head out into the brutal conditions to search for them. The townspeople face the very real danger of a prairie blizzard — a reminder of just how treacherous winter could be on the frontier.It's a suspenseful, emotional episode that captures both the danger of prairie life and the strength of a community that refuses to leave anyone behind. We talk about the history of real prairie blizzards, the memorable moments inside that crowded schoolhouse, and why this chilly Christmas episode still stands out as one of the series' most unforgettable.So grab a blanket and your best Gore-Tex, and join us as we ride out “The Blizzard.” Then join us on Patreon, where Alison and Dean talk behind-the-scenes action about how they created Winter TV magic on the Prairie.Links and Resources:Haven't signed up for Patreon yet? Get more behind-the-scenes info and fun conversation we can't do on the podcast...PATREON: https://www.patreon.com/LittleHousePodcastwww.LittleHouse50Podcast.com to connect with our hosts and link to their websites.www.LivinOnaPrairieTV.com  Check out the award-winning series created by Pamela Bob, with special guest stars Alison Arngrim and Charlotte Stewart.Prairie Legacy Productions - the place to go for info about all new Little House events!To learn more about Little House on the Prairie, Visit www.littlehouseontheprairie.comFacebook/Instagram/TikTok:Dean Butler @officialdeanbutlerAlison Arngrim @alisonarngrimPamela Bob @thepamelabob, @prairietvSocial Media Team: Joy Correa and Christine Nunez https://www.paclanticcreative.com/Producer: Tony Sweetwww.ubngo.comBecome a supporter of this podcast: https://www.spreaker.com/podcast/little-house-on-the-prairie-50th-anniversary-podcast--6055242/support.

SPONSOR: Frontier Magazine — It’s real. You can hold it in your hands. You can flip the pages. You can set it on your coffee table. You can hand it to your buddy at church or your grown kids and say, “Hey — read this. This matters. Issue #5 is bold. It’s thoughtful. It tackles the big cultural issues head-on — faith, family, freedom — without backing down or watering it down. It’s not trying to win popularity contests. It’s trying to tell the truth. The only way to get Frontier is through Blaze Unlimited. Blaze Unlimited gives you way more than just the magazine. You get exclusive content and members-only perks — the whole premium experience. The first 50 subscribers who use promo code FRONTIER40 will get $40 OFF — plus digital access to Issues 1, 2, 3, and 4 so you can catch up from the very beginning. These things sell out every time, so don’t sit around thinking about it. Go to https://www.BlazeUnlimited.com/RICK , use promo code FRONTIER40, and grab your copy of Issue 5.See omnystudio.com/listener for privacy information.

SPONSOR: Frontier Magazine — It’s real. You can hold it in your hands. You can flip the pages. You can set it on your coffee table. You can hand it to your buddy at church or your grown kids and say, “Hey — read this. This matters. Issue #5 is bold. It’s thoughtful. It tackles the big cultural issues head-on — faith, family, freedom — without backing down or watering it down. It’s not trying to win popularity contests. It’s trying to tell the truth. The only way to get Frontier is through Blaze Unlimited. Blaze Unlimited gives you way more than just the magazine. You get exclusive content and members-only perks — the whole premium experience. The first 50 subscribers who use promo code FRONTIER40 will get $40 OFF — plus digital access to Issues 1, 2, 3, and 4 so you can catch up from the very beginning. These things sell out every time, so don’t sit around thinking about it. Go to https://www.BlazeUnlimited.com/RICK , use promo code FRONTIER40, and grab your copy of Issue 5.See omnystudio.com/listener for privacy information.

For episode 689 of the BlockHash Podcast, host Brandon Zemp is joined by Erik Balsbaugh of Open Frontier at ETHDenver.Open Frontier is on a mission to promote responsible financial innovation while ensuring strong regulatory guardrails, countering Wall Street and big tech, and stopping bad actors. Finance is evolving, and progressive voices need a seat at the table. 

As a hunter this question has probably crossed your mind at one point or another. Maybe in the quiet moments in the stand, maybe while watching great movies like Jeremiah Johnson on the couch. You've likely at one point or another wondered Could I survive the frontier during the mountain man era? Or would dysentery get you like it did on the Oregon trail in 1995?UPO Gear & Such- https://uponation.co/UPO Social Media- https://linktrh.ee/underpressureoutdoorsBecome a Patron- https://www.patreon.com/user?u=45295718Deep Roots Rifle Company-https://deeprootsrifleco.com/USE CODE UPO10 FOR 10% OFF!Suppressor Webinar- https://deeprootsrifleco.com/product/bt-srbs-762-suppressor-webinar/?utm_source=Deep+Roots+Rifles&utm_campaign=5d28a8f4bf-EMAIL_CAMPAIGN_2026_01_14_02_20&utm_medium=email&utm_term=0_-5d28a8f4bf-658450774&mc_cid=5d28a8f4bf&mc_eid=86c1140098

Frontier Magazine — It’s real. You can hold it in your hands. You can flip the pages. You can set it on your coffee table. You can hand it to your buddy at church or your grown kids and say, “Hey — read this. This matters. Issue #5 is bold. It’s thoughtful. It tackles the big cultural issues head-on — faith, family, freedom — without backing down or watering it down. It’s not trying to win popularity contests. It’s trying to tell the truth. The only way to get Frontier is through Blaze Unlimited. Blaze Unlimited gives you way more than just the magazine. You get exclusive content and members-only perks — the whole premium experience. The first 50 subscribers who use promo code FRONTIER40 will get $40 OFF — plus digital access to Issues 1, 2, 3, and 4 so you can catch up from the very beginning. These things sell out every time, so don’t sit around thinking about it. Go to https://www.BlazeUnlimited.com/RICK , use promo code FRONTIER40, and grab your copy of Issue 5.See omnystudio.com/listener for privacy information.

As AI videos flood the internet, Iran is using the technology to spread footage of fake victories over U.S. military equipment. We look at the footage and determine what's authentic. We look back on the days when late-night comedy shows were actually comedy shows. Rick continues to warn about the communist dangers of roundabouts and soccer. And things get awkward with our live studio audience when we experience a few slipups and bad camera angles. SPONSOR: Frontier Magazine — It’s real. You can hold it in your hands. You can flip the pages. You can set it on your coffee table. You can hand it to your buddy at church or your grown kids and say, “Hey — read this. This matters. Issue #5 is bold. It’s thoughtful. It tackles the big cultural issues head-on — faith, family, freedom — without backing down or watering it down. It’s not trying to win popularity contests. It’s trying to tell the truth. The only way to get Frontier is through Blaze Unlimited. Blaze Unlimited gives you way more than just the magazine. You get exclusive content and members-only perks — the whole premium experience. The first 50 subscribers who use promo code FRONTIER40 will get $40 OFF — plus digital access to Issues 1, 2, 3, and 4 so you can catch up from the very beginning. These things sell out every time, so don’t sit around thinking about it. Go to https://www.BlazeUnlimited.com/RICK , use promo code FRONTIER40, and grab your copy of Issue 5.See omnystudio.com/listener for privacy information.

Can a grid operator tell the difference between a virtual power plant and a traditional one? That's the idea behind the Huels Test, a framework developed by EnergyHub to answer a simple but consequential question: when does a distributed fleet of customer devices become reliable enough to function like a power plant? Passing the test means more than just aggregating thermostats or batteries. It means delivering predictable, repeatable performance that utility planners and operators trust enough to rely on during system peaks. And it's no longer theoretical. During a series of brutal winter cold snaps across the Southeast this year, Duke Energy leaned on tens of thousands of connected devices — smart thermostats, batteries, and water heaters — to help manage record-breaking winter peaks. Together, they formed a virtual power plant that the utility could dispatch when the grid was tight. In this Frontier Forum, Stephen Lacey talks with Stacy Phillips, Managing Director of Customer Load Management at Duke Energy, and Seth Frader-Thompson, president and co-founder of EnergyHub, about the spectrum of virtual power plants. They discuss how VPPs are evolving from traditional demand-response programs into operational grid resources, and what still needs to change before utilities treat them exactly like conventional power plants. This conversation was recorded live as part of Latitude Media's Frontier Forum with EnergyHub. Watch the full video here. EnergyHub works with more than 160 utilities across North America to build and scale virtual power plants using its Edge DERMS platform. Read EnergyHub's white paper outlining the VPP maturity model and discover what VPPs can do for your grid.

A software company's marketing strategy built on trust, transparency and AI. Autodesk CMO Dara Treseder shares how Autodesk uses AI to augment human creativity, analyze huge amounts of design data earlier in the process and automate repetitive tasks — while being transparent about how its AI tools work and staying focused on being a trusted partner to customers navigating constant change.

SPONSOR: - - Frontier Magazine — It’s real. You can hold it in your hands. You can flip the pages. You can set it on your coffee table. You can hand it to your buddy at church or your grown kids and say, “Hey — read this. This matters. Issue #5 is bold. It’s thoughtful. It tackles the big cultural issues head-on — faith, family, freedom — without backing down or watering it down. It’s not trying to win popularity contests. It’s trying to tell the truth. The only way to get Frontier is through Blaze Unlimited. Blaze Unlimited gives you way more than just the magazine. You get exclusive content and members-only perks — the whole premium experience. The first 50 subscribers who use promo code FRONTIER40 will get $40 OFF — plus digital access to Issues 1, 2, 3, and 4 so you can catch up from the very beginning. These things sell out every time, so don’t sit around thinking about it. Go to https://www.BlazeUnlimited.com/RICK , use promo code FRONTIER40, and grab your copy of Issue 5.See omnystudio.com/listener for privacy information.

SPONSOR: - - Frontier Magazine — It’s real. You can hold it in your hands. You can flip the pages. You can set it on your coffee table. You can hand it to your buddy at church or your grown kids and say, “Hey — read this. This matters. Issue #5 is bold. It’s thoughtful. It tackles the big cultural issues head-on — faith, family, freedom — without backing down or watering it down. It’s not trying to win popularity contests. It’s trying to tell the truth. The only way to get Frontier is through Blaze Unlimited. Blaze Unlimited gives you way more than just the magazine. You get exclusive content and members-only perks — the whole premium experience. The first 50 subscribers who use promo code FRONTIER40 will get $40 OFF — plus digital access to Issues 1, 2, 3, and 4 so you can catch up from the very beginning. These things sell out every time, so don’t sit around thinking about it. Go to https://www.BlazeUnlimited.com/RICK , use promo code FRONTIER40, and grab your copy of Issue 5.See omnystudio.com/listener for privacy information.

Cat & Cloud Podcast  Cat & Cloud Coffee www.catandcloud.com/ Finding Joy in Every Season of Work: Part I – Ep #440 Summary In this episode, Chris and Jared (plus Casey) reflect on the early days that pulled us into specialty coffee and how those experiences shaped the work we're still doing today. From skateboarding friendships and barista competitions to building cafés and leading teams, we talk about how the things that bring joy evolve over time. As careers grow and responsibilities expand, the work changes—and sometimes the parts you loved most become harder to hold onto. We explore the idea that every season of life and business brings different sources of meaning, and that part of the real work is finding the through lines that keep the joy alive. This conversation looks back at where it all started while asking an ongoing question: how do you stay connected to the things that made you love the work in the first place? Chapters 00:00 – Missing the Old Days: Skate Culture, Community, and the Idea of “a Place”
 05:00 – What Attracted you to Coffee and the Industry?
 10:30 – Origin and Drive Around Being a Competitive Barista
 15:00 – Competition, Connection, and Energy
 20:00 – Competitions as a Frontier of New Ideas, and Judging 27:10 -- Barista Origins and Attitudes in the Business DNA Today
 31:00 – Competition and Competition Evolution 38:00 – Transitioning to Career Focus 40:45 – Moving Forward and End of Part 1 Cat & Cloud: Instagram www.instagram.com/catcloudcoffee/ Webstore www.catandcloud.com/ Roasters Choice Subscription www.catandcloud.com/collections/subscriptions Wholesale Partners! Interested in serving our coffee at your business? Learn more about our Partner Program https://catandcloud.com/wholesale Cat & Cloud Coffee was founded in 2016 by three friends who believe experiences and connections shape our lives. Former barista champions and lifelong coffee professionals, they envisioned a better way to do business and set out to create a values-driven organization that put culture first. Our mission is to inspire connection by creating memorable experiences. Whether it's with guests in our 4 retail locations in Santa Cruz, our team members, or our wholesale partners across the country, we strive to leave everyone better than we found them.  The Cat & Cloud Podcast is a space for us to share our experiences and adventures in coffee and business in hopes of inspiring more people to create culture and values-driven organizations.  Hosted by Chris Baca and Jared Truby Produced by Casey Ryan March 2026

Heroic cowboys on horseback. Bands of outlaws. Brawls in small town saloons.This is the Wild West as popular culture remembers it. But was it really as “wild” as we've been led to believe? Did the violence of the frontier truly revolve around outlaws and lawmen... or were much larger forces shaping life on the Frontier?To explore this question, we welcome Tore Olsson as our guest for this episode. Tore is Professor of History at the University of Tennessee at Knoxville, and his most recent work is Red Dead's History: A Video Game, An Obsession, and America's Violent Past.Edited by Aidan Lonergan. Produced by Tomos Delargy. Senior Producer was Freddy Chick.Sign up to History Hit for hundreds of hours of original documentaries, with a new release every week and ad-free podcasts. Sign up at https://www.historyhit.com/subscribe.  All music from Epidemic Sounds.American History Hit is a History Hit podcast. Hosted on Acast. See acast.com/privacy for more information.

The Heist of the century Buy Stars Without Number here! We have a Patreon! What to support us? Click HERE! The Cast: GM - Chris Hayden Hardcrow - Tyler Santander Clemente - Jake You can find us on: Instagram Bluesky Youtube You can also email us at chaosenginepod@gmail.com We have a Discord now! Feel free to stop by if that interests you! Check out our friends: Pretending to be People! Stories & Lies Sorry, Honey I have to Take This Tabletop Talk Wilderspace Gaming Doomed to Repeat The Great Old Ones Gaming Negative Modifier Chaos Springs Eternal The Black Flare Podcast 9mm Retirement Radio Suffer Not

This week we finish our exploration of adventuring in a world where the PC's are only a few inches tall and the rest of the world is normal sized.

Chapter 3 In the near future, reality is boring, and the "OmniNet" is everything. The Aether Dynamics corporation runs the world. But rendering photorealistic VR for billions of users requires processing power that silicon chips can't handle. Scott Foster is about to discover a secret that changes everything. Where that change takes place? Well, that's up for interpretation. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Description Stop experimenting with AI and start driving ROI. Subscribe to our Newsletter:https://theultimatepartner.com/ebook-subscribe/ Check Out UPX:https://theultimatepartner.com/experience/ In this keynote from the Ultimate Partners Winter Retreat, Nina Harding breaks down the massive shift happening in the AI landscape as customers move away from experimental pilots and demand concrete ROI and business outcomes. She emphasizes that the era of selling products and time-and-materials approaches is over, replaced by outcome-based, verticalized selling where vendors and partners share accountability. Through real-world examples in healthcare and retail, Harding outlines how partners can leverage Copilot Studio, Agent 365, and Microsoft’s incentive programs to build specific superpowers, differentiate themselves, and ultimately lead the AI mission alongside Microsoft. Key Takeaways Customers are no longer interested in AI experimentation and now expect immediate, concrete return on investment. Selling products is dead; the modern approach requires a consultative, signal-based strategy focused entirely on business outcomes. The traditional time-and-materials billing model is disappearing as clients demand shared accountability for project success. Rapid proliferation of AI agents has made security and governance top priorities for enterprise customers. Success in the Microsoft ecosystem now requires partners to highly verticalize their value propositions by industry. Defining and clearly articulating your unique “superpower” or niche is essential to stand out to the Microsoft field sales organization. https://www.youtube.com/watch?v=HJJ4Zcf4tZc&t=1920s If you're ready to lead through change, elevate your business, and achieve extraordinary outcomes through the power of partnership—this is your community. At Ultimate Partner® we want leaders like you to join us in the Ultimate Partner Experience – where transformation begins. Key Tags Nina Harding, Microsoft AI, artificial intelligence ROI, AI agents, Agent 365, Copilot Studio, outcome-based selling, verticalization, healthcare AI, retail AI, Cognizant, Davos 2026, AI governance, AI security, technology transformation, Ultimate Partner Live, enterprise AI adoption, digital transformation, system integrators, AI pilots Transcript [00:00:00] Nina Harding: More importantly, we want to serve more and more people faster, and AI is coming in and having a very practical approach in healthcare alone. [00:00:14] Vince Menzione: We just finished Ultimate Partners Winter Retreat here in beautiful Boca to a sold out [00:00:19] Vince Menzione: crowd. Come join me now for a compelling discussion on the impacts of the tectonic shifts we’re all seeing. [00:00:27] Vince Menzione: I feel incredibly fortunate, uh, to have this, this, this friend Nina who came into the studio here for the first time, actually earlier, well last year, geez, earlier this year. [00:00:38] Vince Menzione: It was last year, right after my accident I think. And, uh, we gotta spend some time together. And she was so good to, uh, make her time available and her team’s time available to come down here to be with us today. Ne I’m so thrilled to have you. I am going to turn over the stage to you. Uh, you’ve got some incredible learnings. [00:00:57] Vince Menzione: I know you’ve been on the AI tour with Microsoft. Yeah. And you’ve got some great learnings you’re gonna share about what’s happening. Absolutely. So it’s so great to have you. [00:01:05] Vince Menzione: It’s nice to see you. [00:01:06] Nina Harding: Nice to see you. [00:01:07] Nina Harding: Thank you. Well, thanks everyone. It’s great to see so many familiar faces and then some new faces as well. [00:01:15] Nina Harding: Um, because we’re in a little bit more of an intimate environment, I thought I would approach this a little bit differently. Give you some better insights into what we’re actually hearing at Microsoft with our customers, some of the things that are actually moving the needle that we’re seeing some of our partners do. [00:01:34] Nina Harding: So really to share some of the best practices out there, and hopefully you’ll leave with some more insight or tips and tricks, um, is really what I would love to do because our job. Collectively is really this transformation and to take a advantage of it out there in the market right now. [00:01:57] Nina Harding: Let’s see [00:01:57] Nina Harding: here. [00:01:59] Nina Harding: I can move slides. Well, this one isn’t moving. Any slides? [00:02:07] Nina Harding: No. Okay, great. So, um, some of you might. Uh, know that I’m a Floridian now, right? So I just live right up, up the way in Palm Beach. Um, so not too far, but I still wouldn’t miss this opportunity to be with all of you. Um, there is an energy that I think that we’re all feeling right now, and, uh, it’s, it’s palpable. [00:02:32] Nina Harding: We’re finding right now that our customers are really going from this landscape of experimenting with ai. Really to looking at the outcomes and having expectations around the momentum that they’re seeing. Right. That’s a big shift, right? We, and things are going pretty quickly, so I look at things almost quarterly now on what is that core message and what are, what is the difference in the tone from our customers of what they’re expecting? [00:03:06] Nina Harding: What we’re gonna talk a little bit about today is how all of you, our partners, are such a critical part of that journey. Actually, sometimes the most important part. You’re on the front lines with the customers. You’re the ones having those conversations. You’re the ones that are in there arm to arm with their teams, listening to what they’re experiencing, their challenges that they’re facing, and they’re really wanting now to go from this world of, Hey, we have lots of different pilots. [00:03:41] Nina Harding: Right? A lot of us know that right into, oh my gosh, it’s not about pilots anymore. They really want that ROI story. They want those outcomes and it’s looking very different for all of us. The way that we sell, the way that we go into our engagements, the way that we even price things, the way that we, meaning Microsoft partner and customer are locking arms is fundamentally very different. [00:04:15] Nina Harding: We have to go in collectively. We have to also be responsible for the outcomes and deliver on those. ROI is that headline that we’re all after. Right. It is the most important part of the puzzle right now because there isn’t a single boardroom that isn’t talking about AI and you guys are all experiencing it. [00:04:39] Nina Harding: It’s easier than ever to go in and have the conversation. The hardest part is how do we quickly get to an ROI study, so you or ROI case so that we can continue to build on that. And when you’re looking at this every. Customer is providing signals out there to help you grow that penetration into the account. [00:05:04] Nina Harding: And I’m gonna share some of the signals that I think that are really meaningful. But that’s the most important thing is we’re no longer, and I know you guys all know this, we’re no longer selling product at all anymore. We’re selling those outcomes. And I can tell you at Microsoft, we’re spending a tremendous amount of time retraining all of our sales reps. [00:05:25] Nina Harding: Really to be focused on how do you listen and do that consultative signal based sale. How do you actually go in and start selling, not selling, but I mean it is selling, but listening to the journey that they want to go through. What are the challenges that they’re facing and what’s the transformation that we’re able to kind of go and be a part of together with our partners? [00:05:54] Nina Harding: Notice it’s not about product. Product is just the tools in your tool chest to create those outcomes. So that’s gonna be really important as we go through this journey. [00:06:09] Nina Harding: Uh, so I saw the, the title of the session, uh, mentioned Davos and Davos was an interesting time. Uh, Microsoft has a very, actually, a very big presence at Davos and, uh, we had over 300 customer meetings there, uh, where we were meeting with some of the top companies around the globe. And it was very much affirmed that. [00:06:34] Nina Harding: Uh, the, the concept of AI we’re past, like curiosity stage, right? We’re way past that and we’re even past that. The art of the possible discussion, right? Uh, what the, the customers are almost at the point is, is come in and tell me, tell me what to do. Show me how to do it. It’s a very different position than, Hey, we’re presenting you with all these different possibilities. [00:07:08] Nina Harding: They’re They’re tired. They’re tired of all the possibilities. They wanna get to the brass tacks of how are you gonna change my customer service department? How are you gonna make it easier for my hr? How am I going to derive growth? What are some of the other things that you guys are experiencing out there? [00:07:23] Nina Harding: Like what are some of those other ROI drivers that people are asking, where am I gonna find the money? What for? For doing the project or out of the project? Other people? I Okay. To do the project. Okay. Resourcing. Okay. So what we’re seeing here is that, uh, the conversation is very much now focused on, okay, I need sec, I need security. [00:07:50] Nina Harding: That has been louder than ever before. So, Vince, the one thing I would say about that slide where you had those five different pillars, I’d put security on the bottom. Understanding your data, your data platform on the bottom, those are consistent across all those pillars. And then you can kind of hit at them. [00:08:10] Nina Harding: But, uh, there’s a lot of energy, there’s a lot of excitement, but it’s rooted in what are you materially going to do to change my business, and is your skin in the game to help me do it and I’ll pay you for that outcome? The concept of this time and materials approach gone. Gone. Even at Microsoft, we’re adjusting to the fact that the customers aren’t like, oh. [00:08:35] Nina Harding: Just hand it over to a system integrator and they’ll deliver on it. They’re like, oh no, we want you accountable too. You’re accountable for the outcomes as well, which is, oh gosh, okay. How do we do that in a partnery model that makes sense where we’re not tripping over each other, but we’re going in stronger together. [00:08:54] Nina Harding: We have one message together and we’re really focused on driving that. They’re also really concerned around the governance of all these agents, right? I see a lot of heads shaking on this. I mean, there’s a lot of proliferation right now. There’s a lot of excitement. I mean, I don’t know in your companies, but people are building agents faster and quicker, uh, than ever before, and some of them are really, really cool and they’re making huge point savings of times. [00:09:22] Nina Harding: Everything from. You know, some of you guys have probably heard me talk about everything from, uh, working on performance reviews to what are all of the incentives that we have for partners and making that easy to understand to, uh, to helping me understand patterns in our financials and what partners are really performing and growing. [00:09:45] Nina Harding: All of these agents are just popping up everywhere, but that creates a real governance issue and a real security issue for a lot of companies as well. So you take all of this and you hear this momentum and I think, uh, that together we’re really well poised. I think Microsoft is in a unique position together with you. [00:10:07] Nina Harding: On this frame, we have Agent 365, which helps you manage all these different agents, right? So that’s an exciting. How many of you’re familiar with agents? 365. Great. And I promise I’m not a product person. I’m not gonna do a lot of pitches, so don’t worry about that, um, at all. But, uh, we also have copilot studio and foundry, and so we have this whole, uh, set of capability, but that capability only comes to life if we’re able to connect with the customer, build the outcome, and making sure that the CEOs see all of us as their partners on that strategy and journey. [00:10:47] Nina Harding: So what does that look like? So I talked a little bit about signals, and signals, is that ability to listen to the, to the customers, what’s really, really me, uh, meaningful and frontier firms are doing this on a consistent basis all the time. Listening to the specific needs use cases, et cetera. So we at Microsoft have been trying to not only share all these different use cases that we have exposure to, but in addition. [00:11:17] Nina Harding: We turned on functionality, and I’ll talk about that in a little bit so that we can also share amongst each other as a community and understand those use cases. Uh, what’s really important is that, um, we’re moving from this world of all these like little one-off projects to a strategy and a platform that everyone wants to move to, but it’s all also getting powered by agents. [00:11:42] Nina Harding: That’s, that’s where we are today. So. [00:11:49] Nina Harding: Having a little trouble. I’m not gonna go through this too. Everyone’s familiar with this in, in here, the Frontier overview. If you’re not, let me know. Um, but basically one of the things that we find is really helpful is, is just sharing where we have seen proof behind having the conversation around the AI journey. [00:12:12] Nina Harding: Around the, the customer journey as you’re going out there. Um, there are really four different areas that we’ve talked about, and I’m not going to drain this ’cause there’s lots and you can, you can, uh, go onto the internet. You can see me talking about all these different areas. I don’t wanna spend too much time here, but these are four of the different. [00:12:33] Nina Harding: I would say categories where when you’re looking at different ways that you can make a material difference with the, the, the customer that we find the most momentum. So around enriching employee experiences, changing the way we, uh, engage with customers. Uh, changing processes as well. And then, uh, the outcomes, like really transforming the way we go about business. [00:12:59] Nina Harding: And we wanna do something about bringing it in to the flow of the work, everyday work. How many of you are finding that you’re actually using agents in your day-to-day workflow? Isn’t that cool? And then as you continue to use it, it becomes easier and easier and easier. And. I know from my team, I’m starting to look at what is the e everyday usage versus the monthly usage, right? [00:13:26] Nina Harding: It’s the every day. It’s become almost, uh, your second hand. And what’s important, uh, on this is that we’re giving, uh, listening to all these signals giving, um, the consistency, um, of the, the engagement with. With the clients, we’re able to all share the same stories and be able to scale at a much faster pace. [00:13:54] Nina Harding: So what does that look like? Here we go. Um, one of the things that we talk about at Microsoft, and the reason why I have this up here is that we’ve moved the conversation away from product into these customer outcomes, which really becomes about. Industry discussion. You have to speak their voice. You have to understand their business problems. [00:14:21] Nina Harding: You have to listen for what is materially different. So I’m actually sharing this, which you don’t normally see in a lot of presentations out to Microsoft about the structure of the organization, the takeaway. This is a sales organization in enterprise. The takeaway that I want you to have from that is look at the verticalization. [00:14:43] Nina Harding: We’ve done. It’s no longer by territory. The ball has moved, the conversation has moved entirely. So what does that say to all of you as well? Your value proposition as you’re working with our field has to be verticalized. The way you engage has to be verticalized. What you say, um, what the, the outcomes that you think differentiates yourself. [00:15:12] Nina Harding: Verticalized. So there isn’t the approach of like doing this like mask gorilla campaign across, for example, the Americas. And I’m just using this as an example on, um, the small and medium business side as well. Um, the, they’re a little bit more territory based still, but um, at least at the enterprise, everything has to be about customer value. [00:15:38] Nina Harding: Customer value. So, um, what this also suggests to me is the way we’re working and where we’ve seen a lot of success is when all of you are starting to tailor your messages and differentiate yourselves by customer success stories. Use cases where you’ve had premise, uh, penetration as a software partner, but you have to tie it back to the industry again. [00:16:05] Nina Harding: It’s just different. And so if I’m very transparent that that’s become, has gone from a nice to have to critical as the field is looking at, who are those go-to partners? It’s the go-to partners that speak retail. It’s the go-to partners that speak oil and gas and I don’t know, I, I, I see some nodding of heads. [00:16:27] Nina Harding: Some people know this, some people don’t. But I can see the shift tremendously over the last six months. So, um, hopefully that’s helpful in, in, in kind of sharing just how we’re walking the walk and talking the talk. So as I go back to industry, um, I thought what would be helpful is to take a few examples so you have a chance to see. [00:16:52] Nina Harding: In life, what are, what are we actually seeing at Microsoft? And if you guys are seeing something else, I would love to hear that too. But these, this is an example in healthcare and when we’re looking at, uh, a particular industry, we’re looking at what are some of the pain points? What are the top trends? [00:17:11] Nina Harding: What are some of the challenges folks are, are facing? And then what are the use cases that are really making traction here? This is a different way of taking that frontier vision and doing that click down by industry. And so what we’re also doing is we’re looking at who are partners that can help us in healthcare that can help answer some of these key challenges. [00:17:35] Nina Harding: Who are the ones that have the ability to have those material conversations in that trust? In healthcare, for example, there’s a ton of pressure. I mean. We all are consumers of healthcare. Hopefully we, all of us, have been lucky enough to have healthcare, um, in the, in this, uh, forum, but there’s a lot of clinician burnout, rising costs, right? [00:18:01] Nina Harding: The, the expense for, uh, medicines and so forth. But more importantly, we want to serve more and more people faster, and AI is coming in and having a very practical approach. Healthcare alone. So many of you, I talk about, um, the fact that at one point I was paralyzed, right? So I was paralyzed from T two down and, um, I go in every six months for an MRI, uh, to check, to check if everything’s still functioning. [00:18:32] Nina Harding: And the nervous system is going well. My doctor has had to manually look at that. Now he’s using AI to look at. History and the progression since 2008. That’s game changing. And on top of that, he is looking at me and having a conversation and looking in my eyes and observing me instead and using Dragon to have it feel epic to really think about how that’s changed my personal experience with the healthcare system and changed how a physician can show up. [00:19:09] Nina Harding: So there are many, many, um, many use cases around like patient access and, uh, innovation that we’re trying to do, surgeries, uh, being able to do clinical, clinical trials, but AI is everywhere and that’s what’s really important is that we’re figuring out for all of you what your software solution. Services offering, or even if you’re selling that, you have that value, value proposition down at that level. [00:19:43] Nina Harding: So let’s take a look at retail, for example. We have a short little video. Are we gonna be able to run that video? This is where we’re seeing a lot of shrinking. Margins, people wanting more, uh, intimacy with their customer. Here we go. [00:21:09] Nina Harding: Are we good? Well, that was a quite, uh, quite a nice, uh, uh, digital response to the end of the video. But what you’re seeing is people are using it in all different facets as we go into an example. I always love to do, use examples of partners that are hitting the mark ’cause we can all learn from ’em and myself included. [00:21:30] Nina Harding: We’re partners that are really successful. I chose to use Cognizant. Cognizant was actually our partner Si of the year, um, at the Americas level. And one of the things, and I won’t drain it on, um, the right hand side of this, uh, the slide, but they really are helping the customer’s move in a framework approach by industry, uh, to an AI landscape. [00:21:58] Nina Harding: Uh, they, they have secured an end-to-end solution and they’re focused on real business outcomes, and they have been growing at over 30% year over year. Huge. That’s great. Right? That’s what we all want for our businesses. And so what you’re seeing here is. They have a narrative around the frontier firms and they pull that through when they’re engaged in the clients and with our field. [00:22:27] Nina Harding: And then they’re using the incentives that we have. And don’t worry, I have a slide on some of the incentives we have, um, to actually make sure that they’re using those effectively in the pre-sales motion, but most importantly on the adoption and the change management after they’ve actually, uh, built out the solutions. [00:22:45] Nina Harding: And that’s really, really, really key here. So here’s an example of, um, of Cognizant at Coldwater Creek and Soft Surroundings. They had two different platforms and they brought it all together and then they brought Dynamics in as well. And what they have actually been able to do is improve a lot of the inventory management, the visualization, um, of all the inventory around. [00:23:14] Nina Harding: Around all of their stores and their warehouses, and they’ve been able to streamline the fulfillment and improved, uh, reduced back orders. What you’re seeing is those are all concrete examples of the outcomes that they were trying to drive for at the beginning, and those were all. Key pain points. And so they go in, cognizant will go in and understand with what are the material things that you are, that’s keeping you up at night, that is creating that drainage, uh, in your accounts or if you could transform, what does that look like? [00:23:52] Nina Harding: And so there, they spend the whole conversation together with Microsoft focused on doing that. And then we do the outcome based proposal. Very different, right? It creates for a much stronger vendor relationship, and the customer feels like they really have in the essence of the word partners, helping them to be successful. [00:24:15] Nina Harding: Right. [00:24:20] Nina Harding: Here we go. So I promised you some of the incentives, and I know you might just take a, a quick peek at some of these. These are, these are, um, some of the incentives that. Microsoft has put forward to help our partners on this journey. Uh, this is a slide that we’ve created from the America’s perspective to try and simplify it. [00:24:42] Nina Harding: Now there’s a lot behind it, right? But to try and help simplify, um, where are the incentives available? And I think this is one of the first times you’re actually saying what’s available for the sis. Versus for the software partners. And then we’re gonna hear more today about what’s also available for the channel partners as well. [00:25:03] Nina Harding: Um, it’s really thinking about what is your behavior as a partner? How are you showing up? How are, uh, you making a contribution to that customer? And then how can Microsoft best support you in that journey? So there’s all sorts of, uh, all sorts of incentives here, and it’s really, uh, designed to be flexible to what you need. [00:25:24] Nina Harding: But for the, I, I think it’s very focused on the value proposition as well that you bring to the table. So, um, I encourage you to take a look at this, make sure that you have this in your diary or your flipping of, of how are we maximizing, um, deals. And we can certainly go through a lot more of this. And we have webinars and so forth that will take you through all of that. [00:25:52] Nina Harding: Alright, so. I’ve talked a lot about this outcome-based selling, and that’s, it’s literally how Microsoft is starting to move forward on how do we go about engaging with the customers and with our partners. You’re gonna see, because our customers are asking more Microsoft involved and for us to go jointly into the opportunities. [00:26:16] Nina Harding: Not that we necessarily, we’re not building out a larger consulting force or anything like that, but. We want to make sure that the customer ask that Microsoft is engaged in working with our partners, is honored, um, and that we’re, we’re part of that, and that we’re also sharing our, our experiences and learning from all of you at the same time on who has the best, uh, approach, Beth best, best methodologies and best practices to light up our customers together. [00:26:51] Nina Harding: But the ROI doesn’t really show up just in dollars alone. We all know this, right? Um, it could be in, uh. Satisfaction it could be in care. So as you’re starting to look at this new evolution of how we’re really landing the value proposition of ai, we have to think outside of the box that it’s not just monetary and it’s not, I think you said savings or securing funds and so forth, but it’s really of how do I leapfrog into the modern world? [00:27:22] Nina Harding: How do I change that entire experience and think outside of the box? And, uh, make sure that the conversation is not just about how do we optimize certain practices, but how do we have this more executive level strategy conversation on the future of how we’re gonna engage with our clients, uh, their clients in a much more, um, I think transformative and personal [00:27:51] Nina Harding: way as we go forward. [00:27:54] Nina Harding: So we know that if the outcomes are the, what we’re looking to go drive, the next question is really how do we go do that? And that is gonna be through the agents on here. You’ll see just from from out in the market, what we see will light up the market. We think that, or I can’t even say we, IIDC says 81% of leaders are expecting agents. [00:28:24] Nina Harding: Full utilization in the next 12 to 18 months. And to be honest, I think this quote is probably even two months old. So we’re already, we’re probably down to like, you know, eight, eight to 12 months. And what I’m seeing that proliferation happening, it’s crazy. So understanding that value proposition, um, whether you’re from a software company or a services company or even some of our resellers, what’s that niche? [00:28:52] Nina Harding: What’s that industry or sub-industry? What is that? Horizontal. I go after customer service within, uh, the manufacturing vertical. Right. And then are you building out agents or do you have capability? And that’s what we’re doing internally at Microsoft as well, is to help make that really visible to the field so that you’re differentiated. [00:29:15] Nina Harding: Differentiation is gonna be really key right now because there’s so many people that say, oh, I do migration services, or I can help with data, or I can do security. But it’s the specificity around the industry and what you are truly known for within that space. So one of the things that we look to do is, is looking at all of the different areas where we see agents popping up. [00:29:44] Nina Harding: And this is a helpful slide. Sometimes I think, um, it starts to highlight, um, where we’re seeing some traction in financial services. Or in healthcare manufacturing. And then when I talk about the horizontals or the personas, you start to see some of the um, really repeatable, high return on investment type of things. [00:30:08] Nina Harding: Is this resonating with some of you guys? Yeah. I’m seeing a hit, a lot of head nods. This, if you’re on the services side, right? We’re in an intimate setting. This is where I encourage you to try and build an agent, right? Package that agent, put it on marketplace, make that available, and then make that known to our field sales organization. [00:30:27] Nina Harding: ’cause they are looking for quick wins along those lines. [00:30:31] Nina Harding: So on that, um, [00:30:36] Nina Harding: uh, one of the things that we’re along the journey for is the skilling. This is moving at such a fast pace, right? Um, so you’re looking at. Um, anthropic is really a big topic right now, right? Gemini, you’re looking at cloud, you’re, um, or Claude. [00:30:55] Nina Harding: Um, you’re looking at all of these different, uh, scenarios and one of the things at Microsoft is we really wanna be open to all of these different technologies because our customers are open. So we want to be part of taking you on that journey. And one of the things that we invest in white. [00:31:12] Nina Harding: Significantly is all of the training. Um, and I wanna encourage you guys to take advantage of it. Training is not a one-time thing. It is, it is a constant muscle that you must exercise. So as I come to my conclusion, I have a couple three key things, right? One is really understanding what your superpower is, right? [00:31:33] Nina Harding: The partners that I’m finding are really aligned well with the field are really winning. Those stories are the ones that have. Know and can articulate their superpowers. What am I known for? What are the use cases I can either build to or have agents against? And where have I done this consistently? And packaged really, really concretely, right? [00:31:55] Nina Harding: Um, this, this proliferate of like, I can do everything. Unfortunately, you get lost a little bit in the noise, right? So clear positioning, proof point’s, so critical right now, and reinforcing that credibility with the clients that have adopted. The second thing is that you’ve heard a little bit about this hopefully. [00:32:16] Nina Harding: How many of you have heard of the part partner success story? Okay, this is really, really key. We launched about maybe a month ago, and we already have over a hundred, uh, stories from partners, and the field is loving it. What it is is it brands the stories with your brand if you submit them. So what? Talk about credibility, um, with the field and with our marketers to have your name and that recognition picked up. [00:32:45] Nina Harding: It’s really, really fantastic. So I encourage you to do that. For those of you taking quick snaps, I did put a code on here, so if you wanna go straight to it, uh, you can take it. Um, and go explore with it. What’s nice about it is it’s AI based, so it will help you write these stories very, very quickly. [00:33:04] Nina Harding: There’s no reason why your sales reps can’t be writing these stories, and then yes, [00:33:11] Nina Harding: uh, yeah, you can do no meaning like from enterprise. No. Mm-hmm. Mm-hmm. You can do it on any, on any, there is a different level of fidelity of if you have the customer’s permission. Right. Um, to pu to publish it or not. And that’s some functionality we’re working on. If there’s enough traction of, of this is to help you guys. [00:33:32] Nina Harding: Secure that with Microsoft. Yeah. Um, but yeah, it can be any customer there. But I encourage you to take a look at that. And I know I’m two minutes over here, so I’m just gonna leave you with this. Um, at the end of the day, as I, as I wrap up here, I just wanna make sure that what, where we’re going and we’re going together, that it’s simple and actionable between us and it’s easy for our field to understand. [00:34:00] Nina Harding: Where you play the value proposition you play so that we’re going into deals even more effectively together. Right? So you heard industry, sub-industry, persona level or horizontal. Put that in if, um. Figuring out what your superpower is, making sure that you’re trained, that there’s evidence around the success, and capturing that in ways, uh, that are critical to not only your business, but giving us the visibility of that success. [00:34:31] Nina Harding: Like scream from the rack rafters. Use these tools to make sure that we know just how transformational you’ve been in some of the customers and where you’re uniquely winning. So, so important. So keep investing in the skilling. You can see my kind of like five power plays, right? And the last one always being that superpowers. [00:34:56] Nina Harding: So with that, um, if we do all of these things consistently, you won’t just be keeping up with ai. I think we will all be leading on that AI mission. So thank you very much. I appreciate it. [00:35:14] Vince Menzione: Don’t forget, ultimate Partner Live is coming soon, May 11th through the 13th in beautiful Bellevue, Washington. I hope to see you there.

In this episode Scott discusses his recent trip to Mexico and the Cartel. Scott just got his manhood chopped. Chris took an interesting vacation to Florida. He flew American Airlines and Frontier which one do you think was delayed. Plus Chris is still a scumbag scammer.#mexicancartel #americanairlines #frontierairlines #vesectomy www.sandpipervacations.comwww.nonewfriendspodcast.com

Overlanding used to mean taking a week or two off work, loading up the truck, and trying to squeeze as much adventure as possible into a limited amount of vacation time. But things are changing.In this episode, I talk about the new overlanding lifestyle — working from anywhere. Thanks to remote work, better mobile internet, Starlink, and more flexible jobs, a growing number of people are finding ways to travel longer, explore more, and still earn a living while on the road.Some are younger adventurers prioritizing experiences over traditional milestones, while others are professionals who have built careers that finally allow them to work remotely and fund extended travel. Either way, the result is the same: more people are blending work, adventure, and travel into one lifestyle.I'll break down what's driving this shift, how people are making it work financially, and what it might mean for the future of overlanding. If you've ever wondered how people manage to travel longer while still paying the bills, this conversation might give you a new perspective on what's possible.A huge thanks to my partners:Top Oak (amazing roof top tents and awnings for budget prices):  https://topoakoverland.com/?sscid=51k9_mt1ba&Nitto (my Terra Grappler G3 tires are great for midwestern winters, wet weather, and all terrain use):  https://bit.ly/41EJhbQZ1 Off Road (pretty much the spot for all things Nissan):  https://www.z1offroad.comAll Dogs Offroad (amazing Nissan specific suspension options which I run on my truck):  https://www.alldogsoffroad.comICECO Fridges (the best fridges for the money, hands down-Use code ALLTHINGSOVERLANDING for 12% off your order):  https://icecofreezer.com/ALLTHINGSOVERLANDINGMoon Fab Awning (super flexible, non-permanently mounted awnings for all kinds of applications. This link will take you to more info on how I have it set up on my 3rd gen Frontier):  https://moonfab.com/pages/experts/jason-fletcherClick here to join the Patreon community for exclusive content and access to the Discord channel:  https://www.patreon.com/allthingsoverlandingClick here to get a patches or stickers:  https://allthingsoverlanding.com/shop/For a full list of my gear, check out this page for quick reference links:  https://allthingsoverlanding.com/gear/Looking for budget light bars, rock lights, and LED strips for your rig? Check out Nilight and use code ATO for 5% off! https://bit.ly/3vuhN8FFor more great content and info, you can follow me on Facebook, Instagram, or search for All Things Overlanding on all the major podcast channels!YouTube:  https://www.youtube.com/c/AllThingsOverlandingFacebook:  https://www.facebook.com/allthingsoverlandingInstagram:  https://www.instagram.com/allthingsoverlandingPodcast:  https://podcasters.spotify.com/pod/show/allthingsoverlandingWebsite:  www.allthingsoverlanding.comNewbie Overlander Facebook Group:  https://www.facebook.com/groups/367203658420467

We're heading into UFO territory, as Doctor Who meets The X Files! Today's book club looks at David A McIntee's First Frontier, a novel which has become known for its shock twist in the years which have followed - the return and regeneration of the Anthony Ainley incarnation of the Master! We feature some archive interviews with the author, which have been read for us by Dr John Bollan, plus the usual reviews and reactions.

Chapter 2   In the near future, reality is boring, and the "OmniNet" is everything. The Aether Dynamics corporation runs the world. But rendering photorealistic VR for billions of users requires processing power that silicon chips can't handle. Scott Foster is about to discover a secret that changes everything. Where that change takes place? Well, that's up for interpretation. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

SPONSOR: - - Frontier Magazine — It’s real. You can hold it in your hands. You can flip the pages. You can set it on your coffee table. You can hand it to your buddy at church or your grown kids and say, “Hey — read this. This matters. Issue #5 is bold. It’s thoughtful. It tackles the big cultural issues head-on — faith, family, freedom — without backing down or watering it down. It’s not trying to win popularity contests. It’s trying to tell the truth. The only way to get Frontier is through Blaze Unlimited. Blaze Unlimited gives you way more than just the magazine. You get exclusive content and members-only perks — the whole premium experience. The first 50 subscribers who use promo code FRONTIER40 will get $40 OFF — plus digital access to Issues 1, 2, 3, and 4 so you can catch up from the very beginning. These things sell out every time, so don’t sit around thinking about it. Go to https://www.BlazeUnlimited.com/RICK , use promo code FRONTIER40, and grab your copy of Issue 5.See omnystudio.com/listener for privacy information.

SPONSOR: - - Frontier Magazine — It’s real. You can hold it in your hands. You can flip the pages. You can set it on your coffee table. You can hand it to your buddy at church or your grown kids and say, “Hey — read this. This matters. Issue #5 is bold. It’s thoughtful. It tackles the big cultural issues head-on — faith, family, freedom — without backing down or watering it down. It’s not trying to win popularity contests. It’s trying to tell the truth. The only way to get Frontier is through Blaze Unlimited. Blaze Unlimited gives you way more than just the magazine. You get exclusive content and members-only perks — the whole premium experience. The first 50 subscribers who use promo code FRONTIER40 will get $40 OFF — plus digital access to Issues 1, 2, 3, and 4 so you can catch up from the very beginning. These things sell out every time, so don’t sit around thinking about it. Go to https://www.BlazeUnlimited.com/RICK , use promo code FRONTIER40, and grab your copy of Issue 5.See omnystudio.com/listener for privacy information.

Ben and Andrew react to a week of Anthropic discussion, including Dario Amodei's leaked memo to employees, why a compromise is still possible, and answering a variety of questions in response to Ben's article this week. At the end: A terrible AI law for young parents, surveying the implications for Netflix after Paramount wins the Warner Brothers bidding, a dispatch from dating app hell, a question about feeds on chatbots, should Google be the model for ChatGPT ads?, and thoughts on the business of F1 and the new season.

Hello everyone and welcome back to Chatsunami! Well, I have some exciting news: I will be attending Power Con as part of Fan Frontier's content creator scheme! From the 7th to the 8th of March, Power Con will be hosted over at the Glasgow SEC. So if you're attending and see me walking around in my Chatsunami hoodie then please feel free to say hello!But what can you expect when you arrive at the con? How can you have a good time and also keep safe? And which guests will you be seeing? All of this and more in this informative bonus episode of Chatsunami!Click here for more information on Power Con!Buy your tickets for it here!This podcast is a member of the PodPack Collective, an indie podcasting group dedicated to spreading positivity within the podcast community. For further information, please follow the link: https://linktr.ee/podpackcollectiveWhere to find us:Check out all of our content here! Website Twitter/X Instagram TikTok BlueSkySupport Us:PatreonKo-FiPatrons:Super Pandalorian Tier: Battle Toaster Sonia Ghostie Cryptic1991Red Panda Tier: Greenshield95 Danny Brown Aaron HuggettFree Members: Middle-aged Bodcast IRIDYSCENZIA Rob Harvey Aaron (Super Pod Saga) Billy StrachanUse my special link zen.ai/chatsunami and use chatsunami to save 30% off your first three months of Zencastr professional. #madeonzencastrCreate your podcast today! #madeonzencastrStay safe, stay awesome and most importantly, stay hydrated!

Today on the Listen Frontier podcast, we're talking about one of the more surprising political shakeups in Washington — the firing of Kristi Noem and the appointment of Oklahoma Sen. Markwayne Mullin to replace her.Noem was abruptly pushed out of her role leading the Department of Homeland Security by President Donald Trump, setting off a scramble over who would take over one of the federal government's most powerful agencies — responsible for border security, immigration enforcement, disaster response and counterterrorism.Trump's pick of Oklahoma Senator Markwayne Mullin stunned many. If confirmed, Mullin would leave what is often considered one of the most secure jobs in American politics — a U.S. Senate seat — to take on a Cabinet position in an administration known for frequent turnover.To help us break down what happened, why Mullin might take the job, and what it could mean for Oklahoma politics, I'm joined by Reese Gorman.Reese is a national political reporter for NOTUS covering Congress and the Trump administration. Before that, he worked here in Oklahoma as a reporter for The Frontier.

Frequency Frontier is a show that takes listeners on a journey through the vast and unexplored universe of music. The mission is to introduce people to genres and sounds they've never heard before, helping them discover hidden gems from every side of the musical spectrum. Like space explorers on the edge of a new frontier, the aim is to push beyond the familiar, guiding people to fall in love with the unexpected beauty of music's most niche and captivating styles.

Discover the exciting world of seasteading and the rise of autonomous floating communities on the open ocean!Pioneering companies like Arkpad and Ocean Builders are creating high-tech, eco-friendly floating homes and aquatic farms powered by renewable energy with advanced waste systems. Visionaries are pushing the political philosophy of sovereign city-states beyond traditional government control to maximize individual liberty.Innovations include SeaBrick's buoyant, interlocking construction blocks made from kelp and seaweed that sequester CO2, plus specialized drones for marine logistics.Together, maritime tech and decentralized funding are paving the way for sustainable, independent ocean living in the future.#Seasteading #FloatingCities #OceanBuilders #Arkpad #SeaBrick #AutonomousCommunities #SustainableLiving #BlueEconomy #OceanInnovation #FutureOfLivingJoin our Discordhttps://discord.gg/W7cy7Tg9http://atlantisseacolony.com/https://www.facebook.com/atlantisseacolony/

SPONSOR: -- Frontier Magazine — It’s real. You can hold it in your hands. You can flip the pages. You can set it on your coffee table. You can hand it to your buddy at church or your grown kids and say, “Hey — read this. This matters. Issue #5 is bold. It’s thoughtful. It tackles the big cultural issues head-on — faith, family, freedom — without backing down or watering it down. It’s not trying to win popularity contests. It’s trying to tell the truth. The only way to get Frontier is through Blaze Unlimited. Blaze Unlimited gives you way more than just the magazine. You get exclusive content and members-only perks — the whole premium experience. The first 50 subscribers who use promo code FRONTIER40 will get $40 OFF — plus digital access to Issues 1, 2, 3, and 4 so you can catch up from the very beginning. These things sell out every time, so don’t sit around thinking about it. Go to https://www.BlazeUnlimited.com/RICK , use promo code FRONTIER40, and grab your copy of Issue 5. ► Find more at http://www.RickBurgessShow.comSee omnystudio.com/listener for privacy information.

SPONSOR: -- Frontier Magazine — It’s real. You can hold it in your hands. You can flip the pages. You can set it on your coffee table. You can hand it to your buddy at church or your grown kids and say, “Hey — read this. This matters. Issue #5 is bold. It’s thoughtful. It tackles the big cultural issues head-on — faith, family, freedom — without backing down or watering it down. It’s not trying to win popularity contests. It’s trying to tell the truth. The only way to get Frontier is through Blaze Unlimited. Blaze Unlimited gives you way more than just the magazine. You get exclusive content and members-only perks — the whole premium experience. The first 50 subscribers who use promo code FRONTIER40 will get $40 OFF — plus digital access to Issues 1, 2, 3, and 4 so you can catch up from the very beginning. These things sell out every time, so don’t sit around thinking about it. Go to https://www.BlazeUnlimited.com/RICK , use promo code FRONTIER40, and grab your copy of Issue 5.See omnystudio.com/listener for privacy information.

Welcome to the Forbidden Frontier with hosts Gary from @nerdrotic , Adam Crigler from @TheCriglerShow and @QTRBlackGarrett from @NegaGarrett Produced by @XrayGirl_ “Fire from theContinue reading

Guest Co-Host Maya Leibman. Guest: Charlie Sultan, President Concur Travel. Topics: Major Middle East air travel disruptions; Elliot Management sells more SWA shares - says "mission accomplished"; Frontier shares drop; Spirit to drop billions in debt and push forward; An idea for an LCC to gain a competitive advantage; Listener input on Chris Sununu's ash tray comment, ATC improvement thoughts.

Ariel Leonard is the SVP of Talent at Frontier Communications, where she is helping lead a large-scale transformation of the company's workforce and talent strategy. In this episode of The Edge of Work, Ariel shares how Frontier is shifting from traditional HR processes to a more skills focused, business aligned approach to talent. She explains how her team is rethinking workforce planning, internal mobility, and leadership development to support long term growth. Ariel also discusses the importance of building trust, creating clearer career pathways, and helping employees see new opportunities inside the organization. LinksAriel's LinkedIn: https://www.linkedin.com/in/arielleonard/Harvard Business Review Article: https://hbr.org/2025/10/your-transformation-cant-succeed-without-a-talent-strategy 

Crypto still feels like a minefield for humans: Haseeb Qureshi argues that's a clue, not a bug: blockchains and smart contracts are machine-readable systems that AI agents can parse, simulate, and execute far more reliably than people, shifting crypto's core user from humans clicking through wallets to agents acting on our behalf. We also dig into the two-track future of agent commerce (safe, human-approved flows vs. the wild-west frontier), why major AI labs have avoided crypto training so far (liability), how agent-driven discovery could rewrite DeFi competition, and what this means for Dragonfly's investing playbook. ------

In the first instalment of our Frontier miniseries, we explore one of the most iconic symbols in American history: the Oregon Trail. For decades, thousands of Americans packed their lives into wooden wagons and set out for the West. They crossed sun-scorched plains without shade, climbed mountains without roads, and forded rivers that could turn deadly in an instant. Along the way, many buried loved ones beside the trail and pressed on.What compelled ordinary people to leave everything behind and walk nearly two thousand miles into uncertainty? How much did they truly understand about the dangers ahead? And what was daily life really like - day after exhausting day - on the trail?Our guest today is Stephen Aron, Calvin and Marilyn Gross Director and President & CEO of the Autry Museum of the American West. Stephen is Professor of History, Emeritus at the University of California, Los Angeles. His works include ‘The American West: A Very Short Introduction,' and most recently ‘Peace and Friendship: An Alternative History of the American West.'Edited by Tim Arstall. Produced by Tomos Delargy. Senior Producer was Freddy Chick.Sign up to History Hit for hundreds of hours of original documentaries, with a new release every week and ad-free podcasts. Sign up at https://www.historyhit.com/subscribe.  All music from Epidemic Sounds.American History Hit is a History Hit podcast. Hosted on Acast. See acast.com/privacy for more information.

Subscribe to our Newsletter:https://theultimatepartner.com/ebook-subscribe/Check Out UPX:https://theultimatepartner.com/experience/ The Shift from Attention to Trust In this compelling episode, Ashleigh Vogstad, CEO of Transcends, joins Vince Menzione to discuss the tectonic shifts occurring in the global partner ecosystem. Ashleigh shares her firsthand experiences studying AI at Oxford, the rise of the “Trust Economy,” and the controversial Amazon vs. Perplexity lawsuit. They dive deep into the practicalities of becoming a “Frontier Firm,” the importance of building proprietary AI agents, and the ways Gen Z and AI-driven marketplaces are revolutionizing the buyer journey. Whether you are looking to win Microsoft Partner of the Year or navigate the demise of traditional SaaS, this conversation provides a strategic roadmap for leading through the AI revolution. Key Takeaways The economy is shifting from a focus on human attention to a foundation of verified trust. Future commerce will involve “selling to machines” as AI agents begin making purchasing decisions on behalf of humans. Microsoft is prioritizing “Frontier Firms” that integrate AI into every customer interaction and internal process. Gen Z buyers are prioritizing product value and “dupes” over traditional brand names, with 75% of buyers expected to be Gen Z by 2030. To win Partner of the Year, organizations must publicly celebrate “better together” stories with validated customer wins. Modern leaders should transition from a “growth mindset” to a “frontier mindset” to keep pace with rapid technological change. https://youtu.be/xJmd43NvfnI If you're ready to lead through change, elevate your business, and achieve extraordinary outcomes through the power of partnership—this is your community. At Ultimate Partner® we want leaders like you to join us in the Ultimate Partner Experience – where transformation begins. Key Tags Trust Economy, Selling to Machines, Amazon vs Perplexity Lawsuit, Frontier Firm, AI Agents, Copilot Studio, Anthropic Claude, Microsoft Partner of the Year, B2B Marketplaces, Gen Z Buyer Behavior, Digital Freedom, AI Therapy, Ray Kurzweil Singularity, Substack Growth, Co-selling Partnerships, MCI Funding, Azure Accelerate, Agentic AI, Transcending Tech, Ashleigh Vogstad. Transcript Asleigh Vogstad Audio Podcast [00:00:00] Ashleigh Vogstad: The attention economy is about selling to human beings. Now, if you look at something like the Amazon versus Perplexity lawsuit, the whole underlying premise is around the shift of no longer selling to humans directly, but of selling to machines. [00:00:19] Vince Menzione: We just finished Ultimate Partners Winter Retreat here in beautiful Boca to a sold out crowd. Today I’m joined by Ashley Waad. The CEO of transcends for this compelling discussion. Ash, welcome back to the podcasts. [00:00:34] Ashleigh Vogstad: It’s so good to be here, Vince. Thank you. Uh, [00:00:37] Vince Menzione: so well, we’re back in Boca again and we were just here yesterday for the Ultimate Partner Executive Winter Retreat in person. [00:00:44] Vince Menzione: What a great event we had together. [00:00:46] Ashleigh Vogstad: It was phenomenal. Thank you so much for having us there and on stage and, and genuinely the community is like a family, so seeing so many familiar faces and spending some quality time was just great. [00:00:57] Vince Menzione: It has really, truly become like family. It really, I’m, I’m, I’m having so much fun with this and getting to watch. [00:01:04] Vince Menzione: Not just our business grow and our community grow, but to see all of our friends and, uh, organizations like Transcends that have been with us since the beginning, since the very first ultimate partner acting even before the first ultimate partner. And, uh. We were just talking about. I’d love to catch up with what you’ve been doing. [00:01:22] Vince Menzione: Like you just came, you’ve been on a whirlwind. I mean, you’re always, every time like it’s, where’s Ash? She’s, uh, she’s on a plane again, or she’s on, she’s on the slopes. But tell us where you were just this week. [00:01:34] Ashleigh Vogstad: Yeah. The week started in a snowstorm, actually transporting myself from Whistler. I didn’t know if I would make it to the airport, but then down to Silicon Valley and [00:01:45] Vince Menzione: Nice. [00:01:46] Ashleigh Vogstad: Wow, that place is just inspiring and eyeopening. I mean, seeing the Nvidia campus, a MD, it’s really just other worldly and it had me reflecting on, it’s [00:02:00] Vince Menzione: not Whistler. Yeah, it’s [00:02:02] Ashleigh Vogstad: definitely not Whistler. Definitely not Whistler [00:02:05] Vince Menzione: about, [00:02:06] Ashleigh Vogstad: um, yeah, it just had me reflecting on being down there. I used to spend a lot of time in the Valley around 2017 and. [00:02:13] Ashleigh Vogstad: In this theme of AI and kind of what’s really coming, I was, I was thinking about, I had met this woman, Julia Moss Bridge, who’s a neuroscientist studying ai. She had a project called Loving Ai, and I was down there when they had borrowed Sophia, this humanoid robot from S and Robotics. [00:02:32] Vince Menzione: Oh yes. Yes. [00:02:33] Ashleigh Vogstad: Really interesting. [00:02:34] Ashleigh Vogstad: Sophia’s actually a citizen of Saudi. Mm-hmm. First, first robot to actually be made citizen of a country. So they had Sophia set up and the part that was just mind boggling at the time was that Sophia was hosting in real life therapy sessions with actual human beings sitting across the table. And what really struck me as. [00:02:59] Ashleigh Vogstad: Kind of just, you know, that was only eight, nine years ago. And that was esoteric. Wacky and [00:03:05] Vince Menzione: eerie. [00:03:05] Ashleigh Vogstad: Weird. [00:03:05] Vince Menzione: Eerie at the time. [00:03:06] Ashleigh Vogstad: Incredibly eerie. Yeah. I mean, a, a human getting, uh, you know, therapy sessions from a robot sitting across the table. Yeah. And it just had me thinking how far we’ve come today. In 2025, Harvard Business Review said that therapy is actually the number one use case for ai. [00:03:26] Vince Menzione: I’ve heard that. That is striking. I go back to COVID. We were having this conversation last night at at the dinner for the Ultimate Partner event, and I think that COVID allowed us to transcend, [00:03:42] Ashleigh Vogstad: mm-hmm. [00:03:42] Vince Menzione: No pun intended there, but actually accelerate where we are today, that the acceptance of AI and the acceleration, or the ability to accept change so quickly. [00:03:56] Vince Menzione: Started with COVID because we were so, so we were forced on whatever it was, March 10th I think, here in the United States to shut down everything and move to this remote life. [00:04:08] Ashleigh Vogstad: Mm-hmm. [00:04:09] Vince Menzione: And I think we’ve been shocked by that. I think our systems have all been shocked by that. And then here comes chat GBT in November of 2022 and we’re like. [00:04:20] Vince Menzione: Shocked in some respects, but like really everyone has embraced it in such a strong way, and now we’re getting. It’s almost daily update. You know, we’re gonna talk, I know we’re gonna talk about Anthropic and some of the things that’s been happening just in this last month that are striking and changing that have a lot of organizations trying to navigate, which is what, you know, you, you help organizations do. [00:04:43] Vince Menzione: But it feels like this is happening so fast and will continue to happen so fast. And as I said yesterday, I don’t know what this world’s gonna look like by 2030. [00:04:53] Ashleigh Vogstad: You know, and I think the thing is, is that nobody knows what the world is gonna look like in 2030. I’ve been reading Ray Kurz Well’s, the Singularity is nearer, so the original book, the Singularity is near and he’s known to be a very accurate predictionist on the future. [00:05:11] Ashleigh Vogstad: Yeah. But even with someone like that, you know, there, there nobody really knows what the world is gonna look like. And when you talk about COVID. At transcends, we have a value of digital freedom. So I founded the business in 2018, which was pre COVID. I as a fully remote organization, and at the time that was, you know, more groundbreaking, but then very quickly with CI that, that became the so-called new normal. [00:05:37] Ashleigh Vogstad: But we’re always thinking about. You know, remote first doesn’t mean remote only, and I think in this tide of what you’ve talked about, technological change being more acceptable and the pace of change. One of the interesting things that we see as a go-to-market agency is that in-person events are increasing. [00:05:56] Vince Menzione: Yes. [00:05:57] Ashleigh Vogstad: People want and crave the face-to-face. Just like with the ultimate partner series. [00:06:02] Vince Menzione: I felt it. So it was striking yesterday. It, it seems like it’s, again, this was event number nine for us, but to see the, um, uh, receptiveness isn’t the right term, but it was this, uh, people, the, the embracing. Of seeing each other and hugging each other and being in the same room with each other. [00:06:22] Vince Menzione: And even people that didn’t know each other, like by the, the, as the day evolved, this, uh, connection that they all seemed to have with one another during the sessions and participating, everyone actively participated in the sessions. And, um, I said this in the beginning, we’re not a Slack channel and we’re not like some post on LinkedIn. [00:06:43] Vince Menzione: Uh, we’re there, there’s no playbook that’s set today around partnerships or even go to markets and marketing that we could espouse and say, this is the playbook for the next year. Right. It’s, it’s changing so rapidly. [00:06:55] Ashleigh Vogstad: So rapidly, [00:06:57] Vince Menzione: and you’ve embraced it. And I, and what we’re gonna talk about right now, I mean, I, I, you know, you’ve embraced AI in such a strong way. [00:07:04] Vince Menzione: Um, personally and with your business, I want to, I wanna dive in here a little bit. First of all, a couple things For those of those who are listening who don’t know you, I think maybe just a moment about transcends and your role, and then I wanna dive in on how you’re thinking about ai because I know you’re doing some things personally. [00:07:22] Vince Menzione: I want you to share that with, with our listeners and viewers today. [00:07:25] Ashleigh Vogstad: Yeah, great. And I just wanna comment that it was a cool moment yesterday being up on stage with yourself and Mark Monday from ServiceNow and having the audience so engaged and active and Nina Harding from Microsoft stepping up and entering the conversation. [00:07:40] Vince Menzione: So cool. [00:07:41] Ashleigh Vogstad: It just made for such a collaborative experience, which was a cool moment, but yeah. Um, so. I founded this business, transcends a go-to-market agency after being at Microsoft myself. And really our differentiation is deep strategic partnerships with hyperscalers, whether that’s AWS, Google, Microsoft, and you know, that. [00:08:03] Ashleigh Vogstad: It comes with a challenge to be on the leading edge of technology. [00:08:08] Vince Menzione: Yes, [00:08:09] Ashleigh Vogstad: it, it’s really an imperative for our business and we are an AI first firm. Microsoft talks a lot about Frontier Firm, and I’ll take a, a different kind of angle on it. You know, when I think about Frontier. I now think about it as instead of the growth mindset, I now think about a frontier mindset. [00:08:28] Vince Menzione: Frontier mindset. You have to change my principles. [00:08:32] Ashleigh Vogstad: You know, maybe, like you said, the world is changing so rapidly. Yeah, it’s [00:08:36] Vince Menzione: changing rapidly. [00:08:36] Ashleigh Vogstad: And what a frontier mindset means is that as we’re approaching work for our clients, we are thinking about AI innovation in every single customer. Interaction, customer innovation. [00:08:49] Ashleigh Vogstad: So today we’re building AI agents into much of the work that we’re delivering for clients. And as a business owner and leader, I’ve been challenged to also think critically around how I’m choosing to run the company. And right now we’re going through a huge overhaul of where we have data sitting in silos and different applications. [00:09:09] Ashleigh Vogstad: Yep. And getting that into one place with one view so we can start layering on more insight. AI innovation. [00:09:17] Vince Menzione: Yeah. And data’s such an critical part, part of this, as we, we talked about yesterday. But you know, even the, what you said, which is, would, would’ve been striking a year ago to say, we’re an AI first, uh, agency isn’t as striking anymore. [00:09:32] Vince Menzione: Uh, we heard Nina when we were having this conversation on stage yesterday, say that it’s an imperative at Microsoft that the agencies that they choose to work with, the third party vendors that they work with have to be an AI first organization. I have to be a frontier firm, and so I’m a, I am sensitive to the word frontier firm. [00:09:53] Vince Menzione: I understand why Microsoft uses it and I understand the value of what we used to call, you know, customer zero or back in the day we used to say eating your own dog food, but essentially being an organization that has leaned in, in a way, and with ai. Even more so, so important to do it. So tell us, I know you’ve done some things personally as well, but tell, tell us what you’ve done with the organization. [00:10:18] Vince Menzione: Uh, you talked about data and making data available and having, having a true data state as opposed to silos of data, but then you also made some personal investments and sacrifices. I would say. [00:10:30] Ashleigh Vogstad: Yeah. [00:10:30] Vince Menzione: Yeah. In terms of what you’re doing around ai, [00:10:32] Ashleigh Vogstad: so I mean, let’s start on the personal side. I’m the CEO of my organization, and you can read in books or news articles that it is critical for AI transformation to start at the C-suite and specifically in the CEO seat. [00:10:46] Vince Menzione: Yes. [00:10:46] Ashleigh Vogstad: And that really. Landed for me and so I’m personally leading in About two weeks ago, I built an agent, just end-to-end on my own, got into copilot studio. Wow. Got comfortable with the interface. You know, I was clunky moving around in there at first, chose my model. You know, I went with one of the anthropic Claude models for this particular project and built up an agent that can deliver executive communications like. [00:11:14] Ashleigh Vogstad: Thought leadership blogs, uh, LinkedIn posts, but in a particular human being’s voice by ingesting things like their social profiles, their SharePoint sites, where they live and work. And it has been so surprising doing an ab test between just what a chat GBT or a copilot could produce. [00:11:32] Yeah. [00:11:33] Ashleigh Vogstad: In comparison with the authenticity of the voice coming from the agent. [00:11:37] Ashleigh Vogstad: Uh, it was just a really cool experience to roll up the sleeves and get in there. But also I think the, the investment that you’re referring to is, I made a big decision to return to school and uh, got accepted to go to Oxford. [00:11:52] Vince Menzione: Wow. [00:11:52] Ashleigh Vogstad: And I’m studying artificial intelligence there. [00:11:54] Vince Menzione: That is incredible. That is incredible. [00:11:57] Vince Menzione: Oxford, uh, we’ve heard of that school before here in the United States. [00:12:03] Ashleigh Vogstad: You know, it’s been a really great experience. It’s in person, so I’m traveling there about every 60 to 90 days and living on campus. I mean, really, Oxford isn’t. Formally a campus, it’s sort of a, a city and a university all, all ruled into one and the experience has been really powerful. [00:12:21] Ashleigh Vogstad: Yes. One of the things I wanted to get outta the program was a more global perspective, and it’s been fascinating to me that about half the faculty so far, or or professors, guest lecturers that have been coming into the program have been from China or very direct experience working in the Chinese market. [00:12:38] Vince Menzione: That is fascinating. [00:12:39] Ashleigh Vogstad: It’s been a completely different view. Or for example, you know, really digging into some of the legal cases that are driving precedence for how AI is interacting with corporations. [00:12:51] Vince Menzione: Mm. [00:12:51] Ashleigh Vogstad: One of the big ones for me has been looking at Amazon versus p perplexity. This is still a live case that’s happening right now. [00:12:58] Ashleigh Vogstad: And you know, I think it was Forbes magazine that the headline was the End of Commerce for this case because it’s really about. How human beings are being replaced with machines and hearing some of the world’s leading thinkers, leading AI researchers on these topics has just been really expansive. [00:13:19] Vince Menzione: It’s fascinating. [00:13:20] Vince Menzione: I mean, it’s, this started a couple years ago with, uh, Hollywood, in fact. Suing the industry or suing the technology companies with regards to, uh, employment, right? Mm-hmm. About the, the, uh, copyright infringement and what’s gonna happen in the entertainment industry. And I think that was just a one very small example. [00:13:40] Ashleigh Vogstad: You know, voice people think about DeepFakes. Yeah. And they think about video, but actually voice is a big issue. And you look at the, um, you know, the what happened between Scarlett Johansson and her voice in her, and then open AI rolling out a voice that sounded identical. Sounds like her. [00:13:59] Vince Menzione: Yeah. [00:13:59] Ashleigh Vogstad: To Scarlett Johansen and, and where that went. [00:14:01] Ashleigh Vogstad: It’s, it, this is a new ground for, for everybody that we’re going through right now. [00:14:07] Vince Menzione: It is. We can dive and go in so many different directions, but let’s talk about marketing and advertising since that’s kind of. Transcends core, and a lot of the people that watch and listen to us are in the partnership world. [00:14:22] Vince Menzione: They’re leading organizations, they own organizations, the the chief executives or CVPs of organizations. Let’s talk about advertising and where that’s going. [00:14:32] Ashleigh Vogstad: Yeah, great. [00:14:33] Vince Menzione: Yeah, [00:14:33] Ashleigh Vogstad: I mean, uh, I love Marshall McCluen. He’s a Canadian theor, uh, media theorist, and in 1964, he very famously said, the medium is the message. [00:14:43] Ashleigh Vogstad: And what that really means when you peel back the layers is that every type of communication medium has these inherent biases. And I think what we’re experiencing right now is this new medium of artificial intelligence, and I’m really interested in exploring what that means for the media world. So. If I gonna take you back to 1997, there’s this really famous, the Innovator’s Dilemma. [00:15:10] Ashleigh Vogstad: Yes. Kind of a classic business 1 0 1 type book by Clayton Christensen. Yes. And he talks about this theory of disruption where new technologies, emerging technologies start at the low end of the market. They gain this momentum and they eventually displace incumbents. And you know, sometimes seemingly out of nowhere. [00:15:28] Vince Menzione: Yeah. And Microsoft was a good example of this at that time. [00:15:32] Ashleigh Vogstad: Def, [00:15:32] Vince Menzione: yeah. [00:15:33] Ashleigh Vogstad: All the big players. All the big players. I mean, Google go for search as well, right? So that’s one of the classic examples. And so. If we look at storytelling technology, you have things like chat, GBT and Sora entering the scene. And in the beginning, you know, they’re producing a shitty first draft. [00:15:51] Ashleigh Vogstad: Uh, you know, it’s things like post-apocalyptic dogs with five finger human beings. Yeah. Things like this. But, you know, and they really lacked emotional resonance. But as we all know. That’s not the case anymore. No, it’s [00:16:05] Vince Menzione: not. [00:16:06] Ashleigh Vogstad: AI is increasingly producing content that is very powerful and is starting to resonate with people. [00:16:13] Ashleigh Vogstad: You know, I’m definitely not a neuroscientist, but if we, we look into the neuroscience, it’s your cortical sal circuit that. Kind of is responsible for pattern recognition and it compares what you’re seeing in the real world with what you expect to see. So when you take this into a space of advertising, you know, if there’s an ad that is AI generated, that is just weird and kind of. [00:16:38] Ashleigh Vogstad: Tweaking for you. [00:16:39] Vince Menzione: Like that robot we were talking about earlier, [00:16:41] Ashleigh Vogstad: like the robot we were Exactly, yeah. Like Sophia, you enter what psychologists call the uncanny valley, so it’s like what you’re looking at isn’t exactly what you’re expecting to see and the Spidey sense is, is tweaking. You know, that’s a low place of emotional resonance. [00:16:58] Ashleigh Vogstad: This world is changing really, really quickly and we’re seeing AI generated media make huge impacts in the market Now, tools like Luma Dream Machine, I mean, it’s incredible what they can achieve today. [00:17:11] Vince Menzione: It’s fascinating. We see it in, you know, I spend a lot of time on LinkedIn. That’s sort of the world of our business community, and you can very easily detect when someone is doing a post. [00:17:22] Vince Menzione: Or they’re writing an art, whatever they’re doing. Right. Some type of draft of something. Uh, and you can tell when it’s ai, I mean, it’s so easy to tell, and even people are generating reports and claiming that their research papers or studies or whatever they call them, uh, and it’s AI generated and it’s just the authenticity isn’t there. [00:17:39] Vince Menzione: The, the sense that this is real. That it can be trusted is not there. And I think trust is what we’re talking about here too, as well. [00:17:47] Ashleigh Vogstad: Yeah. I mean, let’s go to authenticity ’cause that’s super important. Yeah. And I know a lot of your listeners, you come from the hyperscaler world of partnerships. You need to have that differentiated, better together story. [00:17:59] Ashleigh Vogstad: Yeah. It’s really important to have an authentic voice in market. And I think about that also in terms of platforms and channels. We’re seeing a decrease in certain major social media platforms, and yet Substack spiked 48% in monthly active users last month. [00:18:15] Vince Menzione: That’s [00:18:16] fascinating. [00:18:16] Ashleigh Vogstad: Um, you know, and I think that one of the reasons is it’s viewed as a more authentic channel where you’re getting thought leadership from people that you’re, you know, genuinely interested in hearing their, their points of view. [00:18:28] Ashleigh Vogstad: And I think that’s really an important piece in here. [00:18:31] Vince Menzione: Yeah, you mentioned this yesterday and you had me thinking about it as well because we have used LinkedIn for everything internally, our newsletter, which has been around for six or seven years now. But that Substack is really, and I go to Substack too, to, if I really wanna dig in on a topic. [00:18:47] Ashleigh Vogstad: Mm. [00:18:47] Vince Menzione: And there’s a particular author that I like their point of view, I’ll follow, I’ll follow them on Substack. [00:18:53] Ashleigh Vogstad: Yeah. I mean, and this comes, maybe brings us around to who is the buyer and who is the audience, and who do we need to be thinking about when we’re designing sales and marketing programs. And really we’re, we’re shifting into the place of the Gen Z buyer by 20 30, 70 5% of buyers are gonna be Gen Z. [00:19:12] Ashleigh Vogstad: They’re gonna control 12 trillion in. Spend [00:19:16] Vince Menzione: by 2030. ’cause we, we’ve been, we’ve been saying that the millennial is the new buyer the last three years. I think Jay said it right here at this stage. [00:19:23] Ashleigh Vogstad: Mm. [00:19:24] Vince Menzione: Um, so now it’s Gen Z. [00:19:27] Ashleigh Vogstad: And they’re buying online. Yeah, they’re buying in marketplaces. Yeah. So a stat recently was that roughly half of them made purchases on the social platforms of YouTube, Instagram, or TikTok in the last month. [00:19:39] Ashleigh Vogstad: I mean, that buyer behavior of being inside. Social type application and directly making a purchase. And I think in the B2B world, we need to take lessons from here and start thinking more front and center than we even have been around marketplaces. I mean, part of my reason for being in Silicon Valley this week was to celebrate a $12 million transaction that happened via Marketplace and two years ago that would’ve been a huge deal. [00:20:06] Ashleigh Vogstad: Huge, [00:20:07] Vince Menzione: huge. [00:20:07] Ashleigh Vogstad: And, and it still is a really big deal, but these things are becoming. More and more common experiences. Very much so. We need to be there and in that conversation. [00:20:16] Vince Menzione: So how are you thinking about it? How are you directing your clients to behave or act around it? What are you, what are you doing exactly that we could take to this community perhaps and share with them. [00:20:28] Ashleigh Vogstad: I’ll bring it back to the authenticity piece because you need to have a product that delivers value first and foremost. There is, there is no substitution for that. Yeah, and what I would say is. One of my professors at Oxford, Eric Zow, he has this theory that I’m really digging into and finding very fascinating, which is that for the last several decades we’ve been in the attention economy, and that’s shifting to the trust economy. [00:20:55] Ashleigh Vogstad: Now the attention economy is about selling to human beings. Yeah. It’s about the, the business model is essentially that you need human being eyeballs on lists of recommendation links. Yeah. Whether that’s from Google or from, you know, searching, shopping on Amazon, you get this list of recommendation links and the economic engine that drives that business model is advertising. [00:21:19] Ashleigh Vogstad: Now, if you look at something like the Amazon versus Perplexity lawsuit, the whole underlying premise is around the shift of no longer selling to humans directly, but of selling to machines, or in other words, agents who are making purchases, s on behalf on your behalf. And an agent isn’t going to be razzle dazzled by some inauthentic story. [00:21:44] Vince Menzione: Yeah. [00:21:44] Ashleigh Vogstad: They’re gonna be looking for third party validation on Exactly. You know, they need to be sure that they’re making the right decision. [00:21:51] Vince Menzione: They’re gonna look at surveys, they’re gonna look at customer comments. Like if I went through my Amazon site and I was looking to see what people said about the purchase or the product and specifically Exactly. [00:22:01] Vince Menzione: The agent’s gonna do this on my behalf, is what you’re saying. [00:22:04] Ashleigh Vogstad: This is what I’m saying. Yeah. And, and. I believe that to layer on top of, you know, Eric Z’s philosophy, I’ve been thinking about this in terms of the hyperscaler world, and I think that this is the time to lean into co-selling partnerships. [00:22:18] Ashleigh Vogstad: Yeah, because being third party validated by somebody like AWS Microsoft and having all that co-sell data, what are your recent wins? Yes, that’s really high integrity, trusted data source for an agent to make a purchasing decision, and marketplaces are a key part of that. [00:22:35] Vince Menzione: So we’ll move from AI will take a, a more active role in the marketplace. [00:22:40] Ashleigh Vogstad: I definitely believe so. [00:22:42] Vince Menzione: Which makes total sense. I, you know, we’ve been doing this for nine or 10 years now, and when I was at Microsoft, we started co-selling. In fact, it was, uh, Aaron Feiger was up on stage yesterday talking about it. Right? January of 2016, co-selling began. [00:22:55] Ashleigh Vogstad: Mm. [00:22:56] Vince Menzione: And there were only a few companies doing it. [00:22:59] Vince Menzione: Right. So she worked with one of the very first ones that were doing it. Uh, the challenge we have today is there are tens of thousands of partner organizations in the marketplace that are all trying to get the attention of the Microsoft sellers. Hmm. As, or the Google sellers or the AWS sellers and tell their story. [00:23:19] Vince Menzione: And a seller only has so many minutes in a day, they have a quota that they have to hit. These quotas are tens, if not hundreds of millions of dollars of annual quota of cloud consumption. And I wanna sell my $50,000 widget, whatever it is. Yeah. Right. And I, I don’t understand why I’m not getting a callback. [00:23:38] Vince Menzione: And this, this is the dilemma we’ve faced because of, because of this, uh, scarcity of time and this over overwhelming of tech, you know. Tech, tech buyers trying to make this all happen, so now the AI can come in and help me solve for it as a seller, right? [00:23:55] Ashleigh Vogstad: The AI is definitely acting as an interface to make recommendations to field sellers in different organizations and. [00:24:04] Ashleigh Vogstad: To, to kind of take this on a, a tangent. Dupes. So a dupe. I know people of my generation, we’d think about this like a knockoff Right. You know, a knockoff handbag. [00:24:15] Vince Menzione: Yep. [00:24:15] Ashleigh Vogstad: Dupes have exploded. [00:24:16] Vince Menzione: Fake. Fake Rolexes. [00:24:18] Ashleigh Vogstad: Exactly. The fake Rolex for sure. And I think it was in December, P WC rolled out a survey. 81% of Gen Z were planning to purchase a dupe this holiday season. [00:24:29] Vince Menzione: That’s wild. [00:24:30] Ashleigh Vogstad: Dupes can be, you know, we gave luxury, good examples, but Louis [00:24:34] Vince Menzione: Vuitton and yeah. So, [00:24:35] Ashleigh Vogstad: but furniture, these sorts of things. And the important takeaway here for tech is the same principle will land, is that people are looking for value out of a product, not necessarily a name brand. AI is accelerating this whole process, and agents are gonna be looking at the same thing. [00:24:56] Ashleigh Vogstad: They’re looking for that authenticity in terms of the actual product value. So, you know, beware there’s lots of disruption happening in the market right now with this dupe mentality, which is actually a cultural shift talking about I appreciate value over a superficial. Brand name. In some cases, there’s also a, a small contrary trend where certain luxury goods are rising because yes, things are never that simple. [00:25:22] Vince Menzione: So you work with a lot of these tech companies, a lot of SaaS companies, is we, we call them ISVs, we also call them, uh, software development companies. Now we keep changing these acronyms around. Uh, there’s been a lot of, uh, consternation in that segment, I would say, around ai. Right, because a lot of them are getting told that they’ll be outta business in a few years. [00:25:43] Vince Menzione: Mm-hmm. I think Satya Nadella famously said this last year that SAS will go away. Right? He’s predicting the demise. How do you help some of these organizations to differentiate? And there’s some of these are huge value organizations. We have have them in the room with us, ServiceNow and Veeam and Adobe. [00:26:01] Vince Menzione: Um, how do you help them achieve their results? ’cause that’s what you, you know, your organization is really helping these organizations to achieve their pinnacle as a partner. What do you, what do you say to them now and how do you help them through this time? [00:26:16] Ashleigh Vogstad: I’m on the side of the fence that I really can’t see an organization ripping out something like Salesforce, Adobe, ServiceNow. [00:26:24] Vince Menzione: Agreed. [00:26:24] Ashleigh Vogstad: I mean that the amount of change management and. The extent to which these, these platforms are embedded, actually running and operating organizations. I personally, if, if we’re calling those companies, SaaS companies, I don’t agree that that layer is gonna go away. I mean, we’re seeing these organizations lean into AI in a huge way to borrow Microsofts. [00:26:50] Ashleigh Vogstad: Term, you know, they’re all becoming frontier firms. [00:26:54] Vince Menzione: Yes. [00:26:54] Ashleigh Vogstad: So where I would go to, to answer that question, we do work with many, you know, organizations on that caliber, on things like their marketplace strategy on how to light up the fields of different hyperscalers. It really does come down to things like having a strong drumbeat with the Microsoft field, celebrating your win stories. [00:27:15] Ashleigh Vogstad: Maybe that’s where I’ll land as Please do the marketer, because it sounds so simple, and I don’t know why we kind of continue to come back to this, but we’re talking about that third party validation and really, um, in order to have that, like what the hyperscalers want is you jointly celebrating success. [00:27:36] Ashleigh Vogstad: Here’s the kicker. Publicly. [00:27:38] Vince Menzione: Publicly, [00:27:39] Ashleigh Vogstad: you know, you need a customer story on your website, a press release that contains a quote from your customer. Ideally, also a quote from an executive at one of the hyperscalers. Like, actually lean in to live the value of your better together story. And when you do that, when you, when it comes around to partner of the year time, and we talk to you about, okay, what client stories are we gonna feature? [00:28:03] Ashleigh Vogstad: We’re even gonna know because when we Google you, we can see the public press of the joint wins that you’ve been celebrating. And I can tell you that that is a huge indicator on whether or not you’re well-placed to be in the 4% of partners who actually win Partner of the Year award’s. [00:28:20] Vince Menzione: Fascinating to me. [00:28:21] Vince Menzione: ’cause to me it would feel like table stakes maybe ’cause where we sit is ultimate partner and where this room sits with all the top partners that I just assume that everybody follows that. That, that guidance. [00:28:34] Ashleigh Vogstad: Mm. [00:28:34] Vince Menzione: And so this is really impactful and I want to get here because I know you spent a lot of time here and we’ve talked about it before, but I think the partner of the year awards, when we first met many years ago, that was a you, you’ve expanded the business, but that’s still a core mission and and value that you bring to the community and to the partner ecosystem is helping them through this process. [00:28:55] Vince Menzione: So I know that that’s gonna be coming up soon, so I thought maybe we’d spend a couple moments on that. [00:29:00] Ashleigh Vogstad: Partner of the Year awards, regardless of which partner, I mean, Salesforce has their own awards there. There’s more and more award programs coming out, and they’re a great way to celebrate the incredible work that your organization has done. [00:29:13] Ashleigh Vogstad: Jay McBain is brilliant on this. He’ll talk a lot about the increase in valuation. Yeah. The, the increase in stock valuation or the likelihood that if you’re looking to be acquired, that you’re acquired within 12 months of a partner of the year win it. It’s really impressive. There is strong business value there. [00:29:33] Vince Menzione: He like, he likes, he likes to tell the story of that when the award is handed to them and they go back into the audience, that the private equity people are all over them right then and there and making offers. I mean, that’s the visual that you get [00:29:47] Ashleigh Vogstad: and it’s very powerful. Yeah. Very powerful. It’s very powerful and it, it can make it worthwhile to invest in the process, but don’t invest in the process if you haven’t been investing in the process for the 12 months. [00:29:57] Ashleigh Vogstad: Prior, [00:29:58] Vince Menzione: exactly. [00:29:58] Ashleigh Vogstad: The Microsoft field or you we’re talking about Microsoft Partner of the Year Awards. They need to know about your win that that needs to be top of mind for them. Yeah. How much Azure revenue is it driving? Was it a huge marketplace? Build sales and. You know, one of the questions I get asked a ton, everybody wants to know how do we get money out of the hyperscalers? [00:30:20] Ashleigh Vogstad: How do I get access to marketing development funds or all these different programs? Yeah. You know, at Microsoft, some of these programs are like EI and customer investment funds or Azure Accelerate, you know, and there’s millions and millions and millions of dollars in these, these buckets of funds, but. [00:30:36] Ashleigh Vogstad: An interesting point of view is that it’s actually a scorecard metric for many people at Microsoft who have partnership roles for you to be drawing down those funds. [00:30:45] Vince Menzione: Yes. [00:30:45] Ashleigh Vogstad: You know, your interests are actually aligned here, and so again, when it comes to Partner of the Year awards, how much money have you pulled down? [00:30:54] Ashleigh Vogstad: How much have you been an activating partner of key Microsoft programs that they’re pushing? What are you doing with marketplace rewards? How are you resing? Those into your business. These are the types of things that you really wanna be thinking about. Sitting it. You know, this time of year we probably will get the awards were likely be due in July. [00:31:13] Ashleigh Vogstad: They haven’t officially announced timelines, but you’ve got a few months to start moving these pieces into place. [00:31:18] Vince Menzione: And there are quite a few of them. And to your point, Nina, when she was up on stage here yesterday, there were at least 10 or 12 award. Uh. Funding categories that were on her, that were on her slide. [00:31:31] Vince Menzione: Her partner, her partner slide. So, [00:31:33] Ashleigh Vogstad: and what great looks like for a partner is that you understand your end-to-end funnel as it is mapped to Microsoft’s SEM model, the Microsoft customer Engagement model. Mm-hmm. The first stage there, inspire and design. That’s really the marketing space of lead generation. [00:31:50] Ashleigh Vogstad: So how are you generating leads with webinars, in-person, event activations, digital campaigns, and then at the very end, in the fifth column, you have the Microsoft outcomes that you’re driving. Yes. Whether that’s Azure consumed revenue, marketplace build sales, co-pilot, monthly active usage, these sorts of things. [00:32:10] Ashleigh Vogstad: And in each of those SEM swim lanes. There’s Microsoft funding associated to it. And that’s one of the things that Nina Harding was showing yesterday. When and where does it make sense to make requests for EA funds versus Azure accelerate the MCI funding? There’s different workshop proof of concept funding, and those all fall at specific stages in that EM model. [00:32:33] Vince Menzione: And what you’re also pointing out in this conversation is that the co the partners need to understand that mm, they need to understand MM. We talked about it years ago. I’ve had, haven’t had anybody on stage recently talk about m You could probably take us through that if we wanted to devote some time here, uh, and then understand all of those categories and how to access those funds. [00:32:52] Ashleigh Vogstad: Yeah, it’s critical and. The number one place we point partners, if you want a quick overview of what that looks like is to Microsoft’s FY 26 solution playbooks. Nice. They’re available on the web for download. There’s, well, there used to be three, but they’ve added a few agen being, being one. So, so there’s a handful of, they had [00:33:11] Vince Menzione: simplified it, now they’re, now they’re expanding it back again. [00:33:14] Ashleigh Vogstad: Yeah, exactly. I think there’s now a breakout for security as well. Yes. So take a look at those playbooks. It will map programs and incentives very specifically to each solution area and to each sales play that are gonna be available to you. And then we’re always happy to guide people through the details [00:33:32] Vince Menzione: as well. [00:33:32] Vince Menzione: I love that. I love that. And reach out to the. Ashley is just amazing at this process. I’ve, I’ve watched her for years now, work with some of the top, what have become the pinnacle partners of Microsoft and with the award season coming up. So we wanna make sure we have a plug there. But I also wanna talk about like, podcasts with you. [00:33:50] Vince Menzione: Um, you’ve been on this podcast multiple times, been in the studio before doing this, and I understand you have your own podcast now. So tell us about that. [00:33:58] Ashleigh Vogstad: Yeah, Vince, I just wanna say. As a friend and a mentor. You’ve been so inspiring. Thank you. And I think from years ago when we met, there was this seed in my brain of, you know, I, I should really get out there. [00:34:13] Ashleigh Vogstad: And you talk a lot about growth mindset and fear setting is, is one of Tim Ferriss’s terms? Yes. And models. [00:34:21] Vince Menzione: I love Tim Ferris. I’ve been, been a fan of his for 10 years now. So that’s settled. We all got started with this. Sorry. Sorry, I [00:34:26] Ashleigh Vogstad: interrupt. No, no, not at all. [00:34:27] Vince Menzione: Yeah. [00:34:28] Ashleigh Vogstad: And. I think it’s just been, it’s been back there. [00:34:31] Ashleigh Vogstad: Yeah. That I’m really passionate around having voice is how I think about it. And as a marketing agency, we’re really amplifying the voice, um, or helping companies to find their voice, particularly in hyperscaler partnerships. And what better way to assist, you know, authentically the amazing people in our network, in our community and our clients than with our own channel where we can celebrate their stories and success? [00:35:00] Vince Menzione: Very cool. [00:35:01] Ashleigh Vogstad: So the podcast is called Transcending Tech. It’s about [00:35:06] Vince Menzione: very cool transcending tech. Just so you don’t [00:35:08] Ashleigh Vogstad: transcending tech. [00:35:08] Vince Menzione: It’s out there now. [00:35:10] Ashleigh Vogstad: It, we just released our first episode. Okay. I think two days ago. [00:35:13] Vince Menzione: So by the time we’re live, yes. We’ll, we’ll be able to access it. Good. [00:35:17] Ashleigh Vogstad: You will be able to access it. [00:35:18] Ashleigh Vogstad: The first episode is with Alyssa Fit. Patrick from Elastic. [00:35:21] Vince Menzione: Oh my goodness. [00:35:22] Ashleigh Vogstad: And the concept of the podcast, it’s long form and it’s really about getting to the people behind the platforms. [00:35:29] Vince Menzione: Very cool. [00:35:29] Ashleigh Vogstad: And to the stories that transcend technology. So we’re here to get to know the human beings behind. Agents. [00:35:38] Vince Menzione: Yeah. [00:35:38] Ashleigh Vogstad: And taking the time to, to go in deep and really explore that. [00:35:43] Vince Menzione: So I am excited to see all the developments here with the, with the podcast. And you’re gonna be joining us again. You were just here, you in Boca. But you’ll be joining us again in Bellevue. Not too far a little bit. Closer ride or travel, uh, for you to come to Bellevue. [00:35:57] Vince Menzione: We’re gonna be hosting the first ultimate partner live, which is our larger events in this beautiful facility, this new Intercontinental hotel, which is fabulous. And, uh, you’re gonna be taking a more active role. Your leadership around AI is. Palpable and we’re gonna love to have you on stage and talking through some of the changes. [00:36:17] Vince Menzione: I, I suspect by the time we get to Bellevue we’ll have a lot more to talk about. That hasn’t even happened yet. [00:36:23] Ashleigh Vogstad: Yeah, I’m really excited. I’ll have been through my next cohort at at Oxford, kind of coming out hot from there back to the Pacific Northwest, and really excited to just share the learnings and Awesome. [00:36:35] Ashleigh Vogstad: Genuinely. It’s also helping me in my own research, really formulate particularly around the role of ag agentic AI in hyperscaler partnerships. [00:36:43] Vince Menzione: That’s so cool. And then what I’ll say is this, and I don’t know, we on the space perspective, and I’ll, the team will probably hang me for this because we haven’t done it yet, but if you wanna bring the podcast along with you, there might be, we’ll see if we can find an extra room for you to set up. [00:36:58] Vince Menzione: If you wanna do some interviews while you’re. In, at the event. So [00:37:02] Ashleigh Vogstad: you’re so generous, Vince. [00:37:03] Vince Menzione: That’s [00:37:04] Ashleigh Vogstad: amazing. [00:37:04] Vince Menzione: Thank you. Again, I can’t say for certainty yet, but, uh, let’s see, let’s see what happens with that. So, uh, let, let’s, uh, you know, I always, we, we have known each other for years and I just assume everybody knows this amazing Ashley sda. [00:37:19] Vince Menzione: But, um, we always, I like to ask this question because it helps us kind of dig in a little bit about you personally. And it’s my favorite question. I ask all my guests this question now, and it’s, um, you’re hosting a dinner party, Ashley, you are, pick a pace, place, you wanna have this dinner. We could talk about parts of the world. [00:37:36] Vince Menzione: You’ve traveled all extensively. Uh, and you can invite any three people, guests from the present. Or the past to this amazing dinner party you’re throwing. Whom would you invite and why? [00:37:52] Ashleigh Vogstad: It’s a beautiful question, Vince and. Instantly I go to a place in terms of the location, since you asked that part, which was surprising. [00:38:01] Ashleigh Vogstad: I, I like that is my home. I, I love where I live up in Whistler, Canada and [00:38:08] Vince Menzione: I hear it’s beautiful. I haven’t been yet, [00:38:10] Ashleigh Vogstad: it’s so gorgeous and it’s, it’s my own sanctuary. You know, I live on a plane 75% of the time and coming back to that place is really grounding for me. Yes. So, so I would love to have it at, at my home and to invite. [00:38:24] Ashleigh Vogstad: Pippa Malrin would be one. She, Pippa [00:38:26] Vince Menzione: Malrin. [00:38:27] Ashleigh Vogstad: Yeah. She’s sure. I get an advisor to the White House for many administrations. Okay. She’s an economist and she just has really interesting perspective on geopolitics. Uh, I follow her on Substack ’cause she’s a big substack. Okay, now [00:38:41] Vince Menzione: I need to look. This is awesome. [00:38:42] Vince Menzione: The [00:38:43] Ashleigh Vogstad: mal, she’s fantastic. I would say Dr. Lisa Sue, the CEO, Dr. Lisa of a md. [00:38:49] Vince Menzione: Okay. Yes, yes. I know a little bit about her. [00:38:51] Ashleigh Vogstad: So she was one of Time Mag, I think she was the only woman in Time Magazine’s, group of people of the year, which was basically this AI cohort in including, you know, the Elon Musks of the world. [00:39:03] Ashleigh Vogstad: Uh, it’s just so impressive what she’s doing with leadership in a MD. I don’t think it’s as public as. Anybody else who is on the cover of that magazine, but it’s incredibly powerful. [00:39:14] Vince Menzione: Yeah, they’ve made a com uh, turnaround’s probably not the right word, but it seems like they’ve made a tremendous, uh, gains turnaround probably in the last few years. [00:39:23] Ashleigh Vogstad: I would say that many would say turnaround. And then lastly is Dr. Fefe Lee, who. For those in the AI space, particularly AI research space. I mean, she’s arguably number one. Um, she’s leading at Stanford currently. [00:39:37] Vince Menzione: Wow. This is gonna be a heady conversation, but you know, I love conversations. So if you don’t mind, maybe I’ll bring dessert and come, come in for a few moments, maybe do some podcast interviews there. [00:39:48] Vince Menzione: How’s that? [00:39:49] Ashleigh Vogstad: That sounds absolutely perfect, Vince, [00:39:50] Vince Menzione: so, so good. So good to have you here today. So great. Good to have you in the studio again, and, uh, excited for transcends and all the great work you’re doing. Um. This time with ai. I think you, uh, we talked about this a little bit last night. I think you’ve made some really wise, personal and professional decisions about how to lead and how to take this forward and not kind of rest on your laurels, which you see so many organizations do People fear change [00:40:17] Ashleigh Vogstad: Hmm. [00:40:18] Vince Menzione: And you embrace it, which is just, it’s astounding to me that you do that and, um. I look forward to working with you in the future and for years and years to come. So I will ask you one more question though, because we are still at the precipice of these tectonic shifts and we’re still early in 2026. And so for our listeners and our viewers today, what would be the one thing you would tell them that they need to go do now that possibly they haven’t done yet as they prepare for 2026 and beyond? [00:40:52] Ashleigh Vogstad: The generic phrase would be, be curious, but if we want an action, it would be go build an agent. [00:40:59] Vince Menzione: Go build an agent [00:41:00] Ashleigh Vogstad: if, if you haven’t already. Yeah. And, and I’m, yeah. Speaking hopefully to like a business audience, you know, to, to anyone. Yeah. Really, um, find something that is interesting that you’re passionate about. [00:41:12] Ashleigh Vogstad: A, a use case that it doesn’t have to be some big thing. It could be quite mundane, but just something that’s gonna help you in your role. It’s, you know, what is creativity is an interesting question, and I can tell you that sitting down and hands-on keys and actually creating something is, is a beautiful, powerful experience. [00:41:32] Vince Menzione: Yeah. Awesome. All right. We’re all gonna go create agents this weekend, so thank you for listening. Thank you for viewing the Ultimate Guide to partnering on our YouTube channel, ultimate Partner, and on each end of your platforms at the Ultimate Guide to partnering. Thank you for being with us and supporting us all these years. [00:41:50] Vince Menzione: Thank you. Don’t forget, ultimate Partner Live is coming soon, May 11th through the 13th in beautiful Bellevue, Washington. I hope to see you there.

This is an original story that I have been working on for a while. A little out of the norm. I hope you guys enjoy it. In the near future, reality is boring, and the "OmniNet" is everything. The Aether Dynamics corporation runs the world. But rendering photorealistic VR for billions of users requires processing power that silicon chips can't handle. Scott Foster is about to discover a secret that changes everything. Where that change takes place? Well, that's up for interpretation. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The twenty thousand strong Zulu army was camped near Nseka Mountain south of the British camp at Khambula hill — north west of modern day Vryheid. After defeating Lieutenant Colonel Evelyn Wood's Number 4 column at Hlobane, Zulu commanders Ntshingwayo and Mnyamana stopped to rest their men on the banks of the White Mfolozi. about twenty kilometers from the British camp. Wood's column had retreated to the base at Khambula Garrison — along with the cavalry led by Redverse Buller after the thrashing they'd received at the Battle of Hlobane. You heard about that in episode 262. Perhaps it made sense to wait, the British had already been reinforcing Kambula for weeks and the position that Evelyn held was strong. They had spent weeks digging elongated earthworks, a redoubt on a narrow ridge of tableland on the summit of Khambula. There were two guns here, and it was connected to the main wagon-laager which lay 20 meters below and 280 metres away by the four other guns placed at regular intervals. These were significant weapons. The wheels of the wagons were lashed together, and each wagon-pole or tied tightly to the wagon ahead, sods of earth had been thrown up under the wagons to form ramparts, and bags of provisions run along the outside of the buckrails of the wagons with firing slits every few yards. Below this defensive structure was another smaller laager of wagons, connected by a palisade — into which 2000 cattle were crammed. On the right side of both laagers lay a rocky ravine, no-one would be climbing up this access point and through which the stream of Selandlovu rushed. To the left, the ground sloped away more gently, and provided an excellent field of fire. Wood had 2 086 officers and men, including eight companies of the 90th Light Infantry — and seven companies of the 1/13th Light infantry totaling 1240 troops. The mounted squadron included 99 from the Mounted Infantry, four troops of the Frontier light horse of 165 men, two troops of Raaff's Transvaal Rangers, almost a hundred of Baker's Horse, 40 more from the Kaffrarian Rifles, bolstered by a Mounted Basotho group of 74, they'd come all the way from Basotholand, from further south, joined by 16 men of the Border Horse, along with 41 Boers from a local northern Zululand commando. 58 black support troops were also camped at Kambula, along with 11 Royal Engineers, and 110 men of the number 11 Battery, Royal Artillery and their six 7 pounders. This was a well balanced column, but still about ten percent the size of the nearby Zulu army. The British had a major advantage, they were defending a well constructed and armed with the latest weapons of war. Unlike the other battles, the British had measured out range markers and setup stone cairns painted white. The Zulu would not be able to easily charge Khambula over the open ground, nor climb quickly enough in numbers to attack over the steep eastern edge. Dawn broke on the 29th March 1879 and the Zulu commanders gathered their men. The youngsters demanded the army launch a straightforward charge up the slope to smash the English once and for all, but Chiefs Mnyamana and Ntshingwayo were smarter than that. Both had strict orders from Cetshwayo about tactics, and he'd made it clear there would be no more direct full frontal attack on well dug-in British camps. Mnyamana was more of a diplomat than soldier, if you remember it had been Ntshingwayo who led the men in their victory at Isandhlwana, but Mnyamana was technically the senior commander - so it was he who formed the amabutho into their traditional circle. As the sun lifted over the hills, mist coiled along the White Mfolozi, and thousands of Zulu warriors formed in their regiments on the riverbank. They stood shoulder to shoulder while their commanders strode before them, voices rising, calling them to courage and endurance.