Social Media Marketing Happy Hour Podcast

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The Social Media Marketing Happy Hour Podcast hosted by Dawn Marrs & Traci Reuter is designed for the entrepreneur, solopreneur, small business owner and marketing leader who is ready to learn to leverage organic social media marketing, sales funnels, Facebook advertising and Instagram ads. Grow…

Dawn Marrs & Traci Reuter ~ Making Marketing Fun and Profitable In A Social World!

  • Dec 27, 2019 LATEST EPISODE
  • infrequent NEW EPISODES
  • 14m AVG DURATION
  • 385 EPISODES


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Latest episodes from Social Media Marketing Happy Hour Podcast

Episode 23: Happy Hour Holiday Edition

Play Episode Listen Later Dec 27, 2019 36:27


Episode 22: Excellent Customer Experiences: The pathway to increased revenue

Play Episode Listen Later Nov 18, 2019 32:26


Starting with the onboarding process, you need to instill the confidence in your clients with excellent customer experiences so that they are evangelical about you. The 3-ways to generate revenue Relieve anxiety and stress by focusing on 2 & 3 Communicating with a client is an opportunity Take amazing care of your clients Automate your onboarding process The value of getting in front of your clients Never let the debt go too deep Make sure you come back next week, we're starting a series on Customer Experiences. Where to Find Us The Happy Hour Hangouts Resources Get on Traci's Masterclass Waitlist Dawn's 10 Secrets to Get More Clients with Email Marketing

Episode 21: Don't Compare Your Insides To Others Outsides

Play Episode Listen Later Nov 4, 2019 22:12


Working virtually can be lonely. Feelings of being behind or missing out is a normal feeling.   Hal Elrod's Journal Tip Negative thoughts can happen. Emily Fletcher and Mike Michalowicz books   We live in a perpetual state of being inadequate. They aren't necessarily doing better than you. Don't be discouraged.   Where to Find Us Get on Traci's Masterclass Waitlist Dawn's 10 Secrets to Get More Clients with Email Marketing Follow Dawn on Instagram Check out Traci on YouTube Connect with Traci on LinkedIn        

Episode 20 Holistic Marketing vs Silo Marketing

Play Episode Listen Later Oct 21, 2019 22:14


It is important to look at what marketing does for your business as a whole instead of just the silo marketing. Everything you do is traffic and content     Ads keep all search traffic up     You have to think of the overall health     In the beginning, things might just be content machine, but they can change to traffic machines. Commit to being business owners that look at the business holistically instead of in a silo.   Where to Find Us Get on Traci's Masterclass Waitlist Dawn's 10 Secrets to Get More Clients with Email Marketing Follow Dawn on Instagram Check out Traci on YouTube Connect with Traci on LinkedIn        

Episode 19: Life Happens: Having Systems in Place For Your Business

Play Episode Listen Later Oct 7, 2019 26:27


  Having systems, procedures and automations for management and marketing are essential for your business to continue when life happens. Keep Your Ducks in a Row for when life happens Keep a marketing machine running in the background.  Have a strong team and hiring process. As business owners we get to architect our business. Document everything that you do.  Where to Find Us Dawn's Instagram Traci's LinkedIn

Episode 18 - A Beginners Guide to FB Ads

Play Episode Listen Later Sep 23, 2019 36:39


FB ads can be totally overwhelming. Today we dive into a beginner's guide to FB ads for all of our business owners just reaching into FB ads.     Get into a zen mindset.   Put marketing at the very top.   Don't compare and don't copy.    Run FB Ads as a visibility project   Always work backwards.    Get the FB Pixel on all of your sites.    When outsourcing   Where to Find Us The Happy Hour Hangouts Resources Get on Traci's Masterclass Waitlist Dawn's 10 Secrets to Get More Clients with Email Marketing        

Episode 17 - How Handle Online Marketing As An Extrovert vs Introvert

Play Episode Listen Later Sep 9, 2019 32:21


Online marketing can be difficult as an introvert but it isn't impossible. You get to do what you want in your business and staying true to your energy source is important. You don't have to be an extrovert to put out video and marketing content. Introverts do not have to go to big events. Mix best practices with who you are. Repurpose content Well-Syndicated Content Screen-share videos & Audio Create evergreen content Keep moving forward every day in faith.    Where to Find Us The Happy Hour Hangouts Resources Get Traci's 3 Pillars to Successful Social Ads Dawn's 10 Secrets to Get More Clients with Email Marketing

Episode 16 - Focusing on Visuals in Your Marketing

Play Episode Listen Later Aug 26, 2019 26:09


Imagery and good creative assets are essential for marketing. You don't have to invest a ton of money into your imagery, but you do need to have a careful strategy. You can influence 65% of the population with good images because they are visual learners.   Digital marketers don't often talk about packaging. People will remember your face. Marketing platforms are visual nowadays.   Invest in good graphic designs.  Don't drop the ball on the visuals.  Have a brand board.   Retarget with different visuals.   Visuals include your videos.   Where to Find Us The Happy Hour Hangouts Resources Get on Traci's Masterclass Waitlist Dawn's 10 Secrets to Get More Clients with Email Marketing        

Episode 15 - Features, Advantages, Benefit

Play Episode Listen Later Aug 12, 2019 21:26


If you have ever been frustrated about offers falling short, you need to tune in to this episode where we dive into copywriting. Don’t only include the features.   Sales funnels need the benefit   Write a FAB Statement   Because of (feature), it will (advantage) which means to you (benefit).   Advantage vs. Benefit   Never run out of hook ideas   Do a feature dump & go through this process. Where to Find Us The Happy Hour Hangouts Resources Get on Traci’s Masterclass Waitlist Dawn’s 10 Secrets to Get More Clients with Email Marketing

Episode 14 - Learning from the Exploding CBD Market: How to Leverage Advertising In a Controversial Industry

Play Episode Listen Later Jul 29, 2019 30:09


What do you do if you're in an industry where you can't leverage Google, Facebook and Instagram with paid advertising? We dig into advertising for these controversial industries like CBD.   A hard stance on paid advertising.  Ad approval can be hard  Have an offering outside of the restricted content.  Do the actual selling in email marketing.   If you don't have other products, have your funnel around education Be willing to slow down to speed up, instead of fighting FB. Change your domain enough to pass a human review. Where to Find Us The Happy Hour Hangouts Resources Get on Traci's Masterclass Waitlist Dawn's 10 Secrets to Get More Clients with Email Marketing

Episode 13 - Are You Getting Advice From the Right People?

Play Episode Listen Later Jul 15, 2019 31:25


It's challenging to know who to take business advice from, but with time and mistakes comes wisdom. Remember, everyone is human. Mistakes propel you. There is no easy way out.  Make it yours.  Join a Mastermind or get coached   Get information and then adapt to your own path. Where to Find Us The Happy Hour Hangouts Resources Get on Traci’s Masterclass Waitlist Dawn’s 10 Secrets to Get More Clients with Email Marketing    

Episode 12 - Why Not Having a Sales Funnel is Hurting Your Profits

Play Episode Listen Later Jul 1, 2019 30:00


If you don't have a sales funnel, you are hurting your profits. All businesses will grow and benefit from a sales funnel.   Sales Funnels Are a Common Sense Approach Congruency Is A Marketing Principle Businesses That Need Sales Funnels Share Your Expertise on a Deeper Level What Do You Do At No Pitch Events If You're Selling On Amazon If You Have an E-Commerce Funnel Where to Find Us The Happy Hour Hangouts Resources Get on Traci's Masterclass Waitlist Dawn's 10 Secrets to Get More Clients with Email Marketing

Episode 11 - Strategies to Go From Startup to Scale... without Losing Your Mind

Play Episode Listen Later Jun 17, 2019 30:42


When you are so focused on doing things for your clients and not doing those things for your own business you reach burnout. Outsourcing is a key part of taking your business from startup to scale without losing your mind. We wanted to let you in on some strategies we learned when we were in startup mode with Happy Hour Hangouts. We started to outsource but not as early as we should have to avoid burnout. In the last 3 years, we've learned a lot of strategies to go from startup to scale without losing your mind.   Too Close to Your Biz  Businesses Are Like Icebergs It Is Not If You Could Do It But If You Should Do It Reinvest Often   Outsource Wisely to Go From Startup to Scale   Tech Stuff Can Take Up Too Much Brain Space You Want Exponential Growth Where to Find Us The Happy Hour Hangouts Resources Get on Traci's Masterclass Waitlist Dawn's 10 Secrets to Get More Clients with Email Marketing

Episode 10 - How to Shorten Your Sales Cycle

Play Episode Listen Later Jun 4, 2019 32:02


Understanding the length of your sales cycle impacts every aspect of your marketing strategy, including organic social media and SEO.   Know The Length of Your Sales Cycle   Know When Your Investment Will Come Back   Have a Tripwire to Fund Your Ad Budget   Engagement Ads Can Shorten Your Sales Cycle   Nurture Emails or a Ridiculous Sales Cycle? Be Careful With Engagement Bait on FB Ads   Create Real Life Scarcity, not Fake Scarcity   We're Sticking Around Where to Find Us Download Traci's 3 Pillar Checklist Get on Traci's Masterclass Waitlist Dawn's Email Marketing Checklist Follow Dawn on Instagram

Episode 9 - Scaling Up

Play Episode Listen Later May 27, 2019 36:02


Don't put money into paid traffic until you have a solid business that is ready to scale up. You don't want to burn cash if you're not ready for scaling up. Auto Webinars Retargeting and Follow Up Slowly Increase Your Ad Spend   Scale Horizontally   Hiring Out   Write Out Your Processes Where to Find Us Take a screenshot of you listening to this episode and tag us on social media! Let us know how you're loving this season.  Apply to Work With Divine Social Follow Traci on Instagram  Dawn's Email Marketing Checklist  Follow Dawn on Instagram 

Episode 8 - Getting Personal

Play Episode Listen Later May 20, 2019 28:55


Getting personal in your business is crucial. It starts with authenticity but goes beyond in how you connect with your audience. Human to Human Marketing Speaking Personally versus Corporately Getting Personal in Ads Asking For Replies in Email Marketing Automation Does Not Mean Impersonal Personal Touch for High Ticket Offers Where to Find Us Download Traci's 3 Pillar Checklist Follow Traci on Instagram Follow Dawn’s New 6-Figure Sales Funnels Podcast Follow Dawn on Instagram

Episode 7 - Authenticity in Marketing

Play Episode Listen Later May 13, 2019 33:46


How do you stay authentic as you are marketing to the masses? Authenticity is a buzzword, but we need to have authenticity in marketing.  Not Everybody is Going to Love You Authenticity is Believable  Do it for the benefit of people, not just to benefit you. You are working against a BS Meeter & Short Attention Span Authenticity in Ad Copy Authenticity in Email Marketing The Importance of Social Media Using Bots in Authenticity Where to Find Us Download Traci's 3 Pillar Checklist Follow Traci on Instagram Dawn's Email Marketing Checklist Follow Dawn on Instagram    

Episode 6 - List Building & Email Marketing

Play Episode Listen Later May 6, 2019 32:18


These are our favorite techniques to build your list and maintain active email marketing. We'll also dive into using paid social to build your list. Vanity Metrics Do Not Equal Profitability   60/40 Split  Deliver Your Promises Ask People to Respond   What To Do When Your List Is Not Engaged  Automation vs Weekly Updates Add a P.S. and Use Cliff Hangers Lower the Friction   Know Your Numbers   Where to Find Us Download Traci's 3 Pillar Checklist Follow Traci on Instagram Download Dawn's Email Marketing Checklist Follow Dawn on Instagram

Episode 5 - Navigating the Customer Journey

Play Episode Listen Later Apr 29, 2019 29:17


Navigating the customer journey is totally our jam! Not only do we lead you to the purchasing process, but we lead you through it. We talked about: Conversion Rates  Tightening The Process  Providing Relative Content Having a Minimum 45-Day Follow-Up   The 5 Levels of Awareness  Getting a CRM with Lead Scoring   Getting a Fresh Set of Eyes   Where to Find Us Download Traci's 3 Pillar Checklist Follow Traci on Instagram Follow Dawn's New 6-Figure Sales Funnels Podcast Follow Dawn on Instagram

Episode 4 - Creating a Killer Offer

Play Episode Listen Later Apr 22, 2019 34:26


This is the formula for getting people to want to give you their credit card. Until you get this right, you can have all the passion and love your people, but it won't work. Your offer is everything!   Identify what is in your killer offer   Give Massive Social Proof  Create an Extreme Value Have Big Bonuses  Have Urgency Have a Done-For-You Component Risk Reversal and Guarantees   Don't be afraid to have someone look at your offer. You can't read the label from inside the bottle.  Have an FAQ. Use these in ads to target people that have seen your offer but didn't take it. Where to Find Us Download Traci's 3 Pillar Checklist Follow Traci on Instagram Follow Dawn's New 6-Figure Sales Funnels Podcast Follow Dawn on Instagram

Episode 3 - Going Deep on Your Perfect Potential Client

Play Episode Listen Later Apr 15, 2019 30:07


This topic was one of the most impactful course, blog post and YouTube video. You need to be clear on your perfect potential client. You have to dig deep. How knowing your perfect potential client helps in advertising.   How knowing your perfect potential client helps in your funnel.     Getting this right will make sure you attract the right people and repel the wrong people. Where to Find Us Download Traci's 3 Pillar Checklist Follow Traci on Instagram Follow Dawn's New 6-Figure Sales Funnels Podcast Follow Dawn on Instagram

Episode 2 - Creating a content strategy that converts!

Play Episode Listen Later Apr 8, 2019 26:00


Content is important no matter what industry you’re in. You could be a pastor or a tarot card reader or an underwater basketweaving professional, you will still need content. Regardless of who you are and what you’re doing, creating content is what positions you as an expert in your space. The Importance of Being Congruent   How to Create a Congruent Content Strategy   Content Strategy Should Be As Many Pieces of Content As Necessary   Join us next week as we talk about finding your perfect client avatar. You want to listen in even if you know your avatar, but we dig so deep that you will learn something new.  Where to Find Us Download Traci's 3 Pillar Checklist   Follow Traci on Instagram   Follow Dawn’s New 6-Figure Sales Funnels Podcast   Follow Dawn on Instagram

Episode 1 - It's not an April Fools Joke...We're Back!

Play Episode Listen Later Apr 1, 2019 31:44


Welcome back to our Reunion Show! We've been MIA from the podcast universe for the past 3 years and decided to do a special 10-episode reunion. What's Been Happening For the past few years, we've been in parallel businesses but with two different approaches. We always knew we had two different approaches.   What to Expect This Season We sat down and brainstormed what do we each do that intersects and how can we bring these 3 years of expertise to you over the next few weeks? We have two totally different perspectives. We will be doing 1 show a week for the next 10 weeks. Upcoming Episode Topics Content Strategy Perfect Potential Clients Killer Offer Navigating the Customer Journey List Building & Email Marketing Authentic Marketing to the Masses Getting Personal Scaling Up Wrapping it All Up If you're a new listener, welcome. If you're a longtime listener, we're sending so much big love to you! Where to Find Us Download Traci's 3 Pillar Checklist Follow Traci on Instagram Follow Dawn's New 6-Figure Sales Funnels Podcast Follow Dawn on Instagram

370: Email Marketing & Mistakes You Want To Avoid

Play Episode Listen Later Jun 20, 2016 21:11


Of all the different marketing strategies you can use for your business, email marketing is far and away the most profitable. In this episode of the Social Media Marketing Happy Hour, Dawn & Traci share some very common mistakes marketers make with email marketing so you can either stop doing them, or avoid this all together! Also, Happy Hour Marketing needs your help! Take 3 minutes and fill out our survey to help make sure the type of content we create for you going forward will help you get crazy awesome results in your business! http://HappyHourHangouts.com/survey516 ⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️ Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio!

369: Creating A Content Marketing Strategy Part 2

Play Episode Listen Later Jun 13, 2016 18:27


In part 2 of Creating a content marketing strategy for your business, Dawn & Traci walk you through more questions you'll want to be asking yourself as you create a content strategy. Whether you're a coach, consultant, speaker, authour, small business owner, marketing director or more, you won't want to miss this valuable continuation. Oh, and the ladies have a little extra fun this week that might make you LOL! Also, Happy Hour Marketing needs your help! Take 3 minutes and fill out our survey to help make sure the type of content we create for you going forward will help you get crazy awesome results in your business! http://HappyHourHangouts.com/survey516 ⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️ Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio!

368: Creating A Content Marketing Strategy Part 1

Play Episode Listen Later Jun 6, 2016 17:19


In part one of a two part series, Dawn & Traci walk you through some critical questions to ask yourself when coming up with a content marketing strategy. Creating valuable content is more important than ever and the girls at the Social Media Marketing Happy Hour are bringing you the goods on creating that strategy. Grab a pen and paper because you'll definitely want to take notes! Also, Happy Hour Marketing needs your help!  Take 3 minutes and fill out our survey to help make sure the type of content we create for you going forward will help you get crazy awesome results in your business!  http://HappyHourHangouts.com/survey516 ⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️ Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio!

367: Content Marketing- Always Leading To The Next Step

Play Episode Listen Later May 30, 2016 20:35


A 'kiss of death' in marketing is having content that leads to a dead end. In this episode of the Social Media Marketing Happy Hour, Dawn and Traci discuss the 3 places you can be intentional about leading your audience in your content marketing. The three places are:  consuming more content, joining your email list, and buying something. Discover how you can implement all or one of these steps into each piece of valuable content that you create. Episode resources: http://HappyHourHangouts.com/resources ⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️ Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio!

366: Why You Need Your Own Website

Play Episode Listen Later May 23, 2016 21:48


Having a website is a necessity for any business, and you'd think all businesses have them, right? Well, maybe. Some have them, some have a version of a website that doesn't allow optimization for digital marketing, and some don't have them at all! In this episode of the Social Media Marketing Happy Hour, Dawn and Traci discuss why you want to have your own website, the specific things that having a website you can control can do for you marketing, and they also share some resources to help you get a website up and running. http://HappyHourHangouts.com/resources   ⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️ Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio!

365: 4 Components of a Solid Social Strategy

Play Episode Listen Later May 16, 2016 22:07


Using social for marketing your business can be wildly lucrative if done right. Too many businesses just launch into social without a solid strategy and that can cause frustration and limit results. In this episode of the Social Media Marketing Happy Hour, Dawn & Traci share the 4 components you must have in place in order to have a solid social strategy. Grab a pen & paper and be ready to take notes on this episode...you'll want to be sure you're hitting all 4 components in your business. ⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️ Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio!

364: Hitting the Sweet Spot in Your Marketing

Play Episode Listen Later May 8, 2016 20:28


There are three components you must take into consideration when going for that sweet spot in your marketing. In this episode of the Social Media Marketing Happy Hour, Dawn & Traci discuss the 3 critical components to hit the sweet spot, owned marketing, earned marketing & paid marketing. If you want to start firing on all cylinders with your marketing this year, then you definitely don't want to miss this show! If you feel like you've been missing that sweet spot and need some help, apply for a free marketing diagnostic session with Dawn or Traci at http://HappyHourHangouts.com/coaching ⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️ Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio!

363: Providing More Value than You Take

Play Episode Listen Later May 2, 2016 15:08


Facebook continues to change their algorithm and if you have the right strategy, you can make Facebook work to your advantage. In 2016 to market effectively, you have to give more value than you ask for in return. Gone are the days of just posting promotional posts, asking for prospects to do something, you have to focus on what problems & transformations you can offer your audience. If you've been asking more than you've been giving, then apply for a free business diagnostic session with Dawn or Traci at http://HappyHourHangouts.com/coaching ⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️ Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio!

362 : Customizing Your Marketing

Play Episode Listen Later Apr 25, 2016 14:36


In a follow up to last weeks episode on why a cookie cutter approach to your marketing doesn't work, Dawn and Traci continue the conversation and discuss the different ways to customize the approach to growing your email list. There are many effective ways to grow your email marketing list, and no one way is the right way. You as an entrepreneur have to customize your offer based upon your unique ability to solve people's problems. If you are stuck with your marketing efforts, apply for a complimentary business assessment with Dawn or Traci at http://HappyHourHangouts.com/coaching ⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️ Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio!

361: Why A Cookie Cutter Approach Doesn't Work

Play Episode Listen Later Apr 18, 2016 19:00


It's human nature to want to take the easy road.If you're running a business, trying to do every aspect of it, and all the marketing, the idea of templatizing your business is super appealing.At Happy Hour, we're big fans of roapmaps and templates but there are times when a template will do more harm than good.In this episode of the Social Media Marketing Happy Hour, Dawn & Traci share a few of their experiences gone wrong when not tailoring their marketing to suit their voice and their audience.If you haven't made this mistake yet in your business, than you'll want to learn from the ladies.If you have made it, then you're in good company!To apply for a free business assessment with Dawn or Traci, go to http://HappyHourHangouts.com/coaching.⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio!

360: Snapchat, Automation & Traffic Audits

Play Episode Listen Later Apr 11, 2016 23:59


There's so much going on in marketing these days and it's no different with the girls at Happy Hour!In this episode of the Social Media Marketing Happy Hour, Dawn and Traci talk Snapchat, marketing automation and traffic audits.Traci is finally on Snapchat and having a ball, you can follow her on Snapchat @tracireuter.Dawn is holding a powerful webinar to help you discover how marketing automation can help your business.You can register at http://HappyHourHangouts.com/auto.Even if you aren't sure how automation can help you, you will get a ton out of this event.Then the girls discuss how running Facebook traffic can be incredibly frustrating if you don't know what you are doing.Traci recently started doing Traffic Audits for businesses that are running FB ad and not getting the results they'd hope for.You can see if a traffic audit would be a good fit for you by going to http://HappyHourHangouts.com/coaching and be sure and mention the traffic audit in the comments.⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio!

359: Hitting the Mark with Your Irresistable Offer

Play Episode Listen Later Apr 4, 2016 16:49


In part two of creating an irresistible offer, Dawn & Traci continue the conversation and discuss what you need to know to make sure that when you're creating your irresistible offer, you don't miss the mark.If you're going to go through all the work to create something that you believe is irresistible, then you want to be sure you're not going to miss it!Episode resources:To apply for a free business diagnostic session of your offer, go to http://HappyHourHangouts.com/coaching⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio!

358: Creating an Irresistable Offer

Play Episode Listen Later Mar 28, 2016 17:33


If you want to build an email list, sell info products, or generate leads in 2016 and on, then creating an irresistible offer must be on your list of to-do's! No longer will asking a website visitor to sign up for your newsletter work.In this episode of the Social Media Marketing Happy Hour, Dawn & Traci discuss what is and what isn't an irresistible offer and what you need to know to make yours!Episode resources:To apply for a free business diagnostic session of your offer, go to http://HappyHourHangouts.com/coaching⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio!

357: 3 List Building Strategies for 2016

Play Episode Listen Later Mar 21, 2016 20:06


Do you have a list building strategy for your business?If you're going to win the marketing game in 2016 you'll want to be sure that you include 3 different types of list building for marketing your business.In this episode of the Social Media Marketing Happy Hour, Dawn & Traci discuss what they believe are three critical components of listbuilding: invisible audiences, social followings & email lists.Episode resources: If you feel stuck, or want another set of professional eyes on your process, apply for a free business diagnostic session at http://HappyHourHangouts.com/coaching.⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio!

356: Minimum Viable Setup - What Do You Need

Play Episode Listen Later Mar 14, 2016 22:39


If you're just starting to market a new business or trying to get an existing business moving in the right direction, knowing what is necessary to go to market can be overwhelming.In this episode of the Social Media Marketing Happy Hour, Dawn & Traci walk you through the minimum viable setup to start marketing your company.Episode resources:If you feel stuck, or want another set of professional eyes on your process, apply for a free business diagnostic session at http://HappyHourHangouts.com/coaching.  ⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio!

355: Creating Effective Marketing

Play Episode Listen Later Mar 7, 2016 23:18


In this episode of the Social Media Marketing Happy Hour, Dawn and Traci break down the simple, yet critical elements of creating an effective digital marketing strategy.You can't just post everywhere, run a few ads and then expect to be attracting business, new clients, leads and sales on autopilot.There are a few simple things you can to that will get you much closer to creating a marketing machine that can run in the background.Episode resources:  If you're wanting someone to look at your current process, apply for a complimentary business diagnostic session at http://HappyHourHangouts.com/coaching.If you're ready to become a part of the Happy Hour Inner Circle, visit http://HappyHourHangouts.com/innercircle⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio!

354: Using Resources To Market More and Market More Effectively

Play Episode Listen Later Feb 29, 2016 32:24


As a solopreneur, entrepreneur, small business owner and marketing nerd, we sometimes try and do it all.In this episode of the Social Media Marketing Happy Hour, Dawn & Traci talk about some resources they've been employing to get the job done more effectively, freeing up space to be more creative and more effective in their marketing.Just because you can do something, doesn't mean you should!Resources featured in this episode:Zoom meeting, Trello, and Scrivner.To get access to the Trello training referred to in the episode, visit http://HappyHourHangouts.com/boss.To find out more about the Happy Hour Inner Circle, go to http://HappyHourHangouts.com/innercircle⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio!

353: Dana Malstaff

Play Episode Listen Later Feb 22, 2016 36:59


We're always looking for ways to help our audience be more productive, get more results and enjoy your life.On this episode of the Social Media Marketing Happy Hour, Dawn & Traci interview Dana Malstaff, author and founder of Boss Mom, The Ultimate Guide To Raising a Business & Nurturing Your Family Like a Pro.Dana has an AMAZING free training that you will want to run, not walk and download.It's Happy Hour approved and it will change your business.http://HappyHourHangouts.com/Boss⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio!

352: The Downside To Entrepreneurship & The Future Of Happy Hour

Play Episode Listen Later Feb 15, 2016 24:13


Been wondering where the Happy Hour Crew has been?In this first 2016 episode of the Social Media Marketing Happy Hour, Dawn and Traci get back in the studio, share what's been going and and what the future looks like for the Happy Hour Girls!We also discuss a blog post that went viral called The Mental Cost of owning a business.Read the blog here: http://allynlewis.com/the-mental-cost-of-owning-a-business/Episode resources:http://HappyHourHangouts.com/coaching⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio!

351: Setting Targets For A New Year Part 2 2015 Best of Show

Play Episode Listen Later Dec 30, 2015 15:26


Merry Christmas and Happy Holidays!Over the next few weeks we're bringing you the most popular downloaded podcasts of 2015.Today we bring you episode 158, where Dawn and Traci outline the types of targets you should be setting for you business in the year to come.This aired on January 2, 2015 and it is perfect to help you kick off 2016!⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio!

350: Dialing in Your Dreams 2015 Best of Show

Play Episode Listen Later Dec 23, 2015 14:24


Merry Christmas and Happy Holidays! Over the next few weeks we're bringing you the most popular downloaded podcasts of 2015.Today we bring you episode 165 where Dawn and Traci share how spending a little time dreaming can help you take your marketing to the next level!Get ready for 2016!⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio!

349: Why Are You On Social Media Anyway? - 2015 Best of Show

Play Episode Listen Later Dec 16, 2015 10:47


Merry Christmas and Happy Holidays!Over the next few weeks we're bringing you the most popular downloaded podcasts of 2015.Today we bring you episode 159, where Dawn and Traci help you get clear on why you are on social media to begin with.⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio!

348: Mindset, Strategy & Tactics - 2015 Best of Show

Play Episode Listen Later Dec 10, 2015 14:15


Merry Christmas and Happy Holidays!Over the next few weeks we're bringing you the most popular downloaded podcasts of 2015.Today is episode 162 and Dawn and Traci share why tactics are great, but if you don't have the right mindset and over all marketing strategy, tactics don't matter!⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio!

347: Happy Hour History Making: Live on Blab.im & Our First Guest

Play Episode Listen Later Nov 25, 2015 35:57


This episode of the Social Media Marketing Happy Hour is making history!Its the first episode Dawn & Traci record live AND its the first time Happy Hour every featured a guest.In this episode that was recorded live on Blab.im, Dawn & Traci interview Beauty Blogger & marketing genius, Tamira Hamilton of TamiraHamilton.com.Episode resources:http://HappyHourHangouts.com/coaching⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio!

346: Why You Need A Sales Funnel

Play Episode Listen Later Nov 18, 2015 26:56


You can have an amazing idea, a fantastic book, or an incredible product, but if you really want to leverage online marketing, then you'll want to create a sales funnel for your business.In this episode of the Social Media Marketing Happy Hour, Dawn & Traci discuss sales funnels, different ways to use them and how your business can benefit.Episode resources:http://HappyHourHangouts.com/clickfunnels http://happyhourhangouts.com/coaching⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio!

345: Get Geeky With Process Maps

Play Episode Listen Later Nov 11, 2015 21:40


In this episode of the Social Media Marketing Happy Hour, Dawn & Traci unleash their inner geek.  If you want to grow your business to the level that you don't have to be in it each and every day, then you will not want to miss this episode.  Episode resources: http://HappyHourHangouts.com/coaching http://HappyHourHangouts.com/geru⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio!

344: Talking To Your "Who"

Play Episode Listen Later Nov 4, 2015 27:13


One of the secrets to success in marketing is knowing "who" you are talking to.  So first off, you must know "who" your "who" is, then if you want to maximize the effectiveness of your marketing, you want to be able to talk to your "who" based upon the current stage of your relationship.  So how the heck do you do that?  In this episode of the Social Media Marketing Happy Hour, Dawn & Traci share how you can talk to your "who" when it comes to your advertising and in your follow up.  Episode resources:  http://HappyHourHangouts.com/coaching http://HappyHourHangouts.com/avatar http://HappyHourHangouts.com/awesome⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio!

343: Marketing Mindsets

Play Episode Listen Later Oct 28, 2015 29:15


The mindset that you bring to your marketing efforts is crucial.If you have the wrong attitude or expectation when marketing, it could dramatically impact your results negatively.  In this episode of the Social Media Marketing Happy Hour, Dawn & Traci discuss some key mindsets around advertising, creating sales funnels, email marketing and more.  If you're ready to take your marketing to the next level and want to apply for a free diagnostic session with either Dawn or Traci go to http://HappyHourHangouts.com/coachingEpisode resources: http://HappyHourHangouts.com/coaching⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️Have you joined our Facebook community yet? The Happy Hour Marketing #GameChangers are waiting for you! Click the link in our bio!

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