Podcasts about retarget

Get more high-quality, consistent leads: https://www.contractordynamics.com/yt?utm_source=YouTube&utm_medium=YouTube+LF+Video&utm_campaign=5.27.25+PostIf your roofing company isn't the first name people think of locally, you're leaving money on the table.In this episode, we break down how roofing companies are dominating their local areas, not by outspending competitors, but by being more strategic with their branding and marketing approach.Here's what you'll learn:✅ Why retargeting warm audiences leads to higher-quality leads✅ How daily, human, face-driven content builds real trust with your market✅ Why “being real” is your best marketing asset in 2025✅ How a simple 2-step ad strategy can completely shift your business growthThis isn't about chasing trends or burning ad dollars on cold audiences. It's about showing up, being human, and implementing a repeatable marketing framework that actually works. Whether you're trying to break out of obscurity or want to become the top roofing company in your area, this episode lays it all out.Key Timestamps: (1:12) – The 5-step “Five Mile Famous” social media strategy(1:20) – # 1 Show Up Daily(1:32) – # 2 Be Human(1:52) – # 3 Use video, not just photos(2:07) – # 4 Run awareness ads 365 days a year(2:35) – # 5 Retarget with lead generation ads(3:26) – RecapConnect with Joseph Hughes & Contractor Dynamics:➡️ Instagram: https://www.instagram.com/contractordynamics/➡️ Facebook: https://www.facebook.com/ContractorDynamics➡️ LinkedIn: https://www.linkedin.com/company/contractor-dynamics/➡️ Website: https://www.contractordynamics.com/#MarketingMistakes #RoofingBusiness #DigitalMarketing #BusinessGrowth

What happens when old-school brand wisdom meets modern-day marketing muscle? You get Todd Mosier, founder of Unanchor Marketing, talking shop with David and Gary on the newest episode of the Biz/Dev podcast.This episode is full of hard truths, new tools, and a whole lot of “wait, that actually works?” energy.LINKS:Unanchor Marketing on LinkedInTodd Mosier on LinkedInUnanchor Marketing Site___________________________________ Submit Your Questions to: hello@thebigpixel.net OR comment on our YouTube videos! - Big Pixel, LLC - YouTube Our Hosts David Baxter - CEO of Big Pixel Gary Voigt - Creative Director at Big Pixel The Podcast David Baxter has been designing, building, and advising startups and businesses for over ten years. His passion, knowledge, and brutal honesty have helped dozens of companies get their start. In Biz/Dev, David and award-winning Creative Director Gary Voigt talk about current events and how they affect the world of startups, entrepreneurship, software development, and culture. Contact Us hello@thebigpixel.net 919-275-0646 www.thebigpixel.net FB | IG | LI | TW | TT : @bigpixelNC Big Pixel 1772 Heritage Center Dr Suite 201 Wake Forest, NC 27587 Music by: BLXRR

Send us a textIn this episode of the Sports Marketing Machine podcast, host Jeremy Neisser wraps up the 4-part Meta Ads 101 series with a deep dive into retargeting—what it is, why it works, and how to do it effectively.Jeremy walks through step-by-step how to retarget website visitors and social media engagers, while showing you how to exclude recent ticket buyers so you're not wasting ad dollars. Plus, he explains why timing matters more than you think and how to set the right window (3–7 days or 10–14 days) for maximum conversions.

Badger Nation,  we just dropped an epic episode with Joe from Ad Advance and it's straight-up fire. AMC is like unlocking a secret door to your most valuable customers. I'm talking about those people who viewed your product, added it to cart, but didn't buy—and you can bring them back with precision.Good news, AMC finally lets you layer audiences on top of your Sponsored Product campaigns. Amazon made it super easy too.  A few clicks and you're creating killer campaigns that hit your most valuable prospects exactly when it matters.We'll see you in The PPC Den!

On-demand business & marketing coaching for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors Chiropractic SEO: https://rocketchiro.com/chiropractic-seo  In this episode of the Rocket Chiro Podcast, Jerry Kennedy sits down with Instagram expert Shaq Smith to discuss how chiropractors can effectively use Instagram to grow their practices. The conversation covers everything from the basics of building a local following to advanced strategies like retargeting and messenger ads. Key Takeaways: The Importance of Strategy: Many chiropractors know they need social media but don't understand why or how to use it strategically. Shaq emphasizes that social media should be about connecting with your local audience and differentiating yourself from competitors. Content That Converts: High Performers: Videos of treatments, testimonials, and transformational stories perform best. People love seeing adjustments, but showcasing unique services (e.g., shockwave therapy) can also grab attention. Low Performers: Overly educational content doesn't resonate unless it's entertaining. Be Personable: Sharing human moments helps build trust and connection. Building Relationships: Reach out to followers with a personal message to build rapport. Focus on a framework: Build rapport → Qualify leads → Invite them in for care. Follow up thoughtfully without being pushy. A friendly tone can make all the difference. Paid Advertising Tips: Start with a budget of $10/day for local ads to build a targeted following. Use messenger ads to directly engage your audience and convert followers into patients. Retarget followers with ads that encourage them to message your practice. The Role of AI: Tools like ManyChat and chatbots are becoming increasingly valuable for automating conversations and nurturing potential patients while maintaining a human touch. Final Thoughts: Jerry and Shaq dive deep into the nuances of using Instagram as a tool for chiropractors, from creating engaging content to running effective ad campaigns. The key takeaway? Build genuine relationships and be intentional with your social media presence. Where to Find Shaq Smith: Instagram: @ImShakurSmith    

Welcome to episode 18 of Growers Daily! We cover: Today we discuss the biochar (again), we talk about compost made in a garbage can, and smooth move, scientists.  Foop Biochar: https://thefoop.com/?utm_campaign=RETARGET&gad_source=1&gbraid=0AAAAADmON2yozbDDTE4qHX0y4t89KuFNe&gclid=Cj0KCQjw8MG1BhCoARIsAHxSiQlN0bGZseoatqDrA8Rvn0isGIkkct6JIotdmTQfCHQBHgeWXBShhFgaAkR7EALw_wcB Growing For Market Article: https://growingformarket.com/articles/tillage-vs-mulch-permanent-bed-organic-vegetable Mulch study: https://www.researchgate.net/publication/377312787_Tarping_and_mulching_effects_on_crop_yields_profitability_and_soil_nutrients_in_a_continuous_no-till_organic_vegetable_production_system Paper on Deep Compost mulch: https://www.mdpi.com/2077-0472/13/5/1080   Support our work (

Welcome to episode 17 of Growers Daily! We cover: Today we discuss the biochar trials I've started, we talk about building resilient farms, and breaking the lines in soccer.  Foop Biochar: https://thefoop.com/?utm_campaign=RETARGET&gad_source=1&gbraid=0AAAAADmON2yozbDDTE4qHX0y4t89KuFNe&gclid=Cj0KCQjw8MG1BhCoARIsAHxSiQlN0bGZseoatqDrA8Rvn0isGIkkct6JIotdmTQfCHQBHgeWXBShhFgaAkR7EALw_wcB Study on droughts and rains becoming more extreme https://www.sciencedaily.com/releases/2024/09/240906141644.htm#:~:text=Ohio%20State%20University.%20%22,accessed%20October%2020%2C%202024). Study on Aridification: https://www.nature.com/articles/s41598-020-70816-2 Interview with Jennie: Jennie's Podcast about Pulse Watering for No-Till Flowers: https://podcasts.apple.com/us/podcast/the-power-of-pulse-watering-effective-irrigation/id1545850888?i=1000591419355     Support our work (

Learn a streamlined process to retarget your resume in just 10-15 minutes. Break down steps to quickly adapt your resume to match job descriptions, from identifying key outcomes and skills to reordering bullet points and updating summary statements. Tune in for a systematic approach to ease the job application process, reduce being overwhelmed, and evaluate your career direction.    We'll Talk About 00:39 The Fastest Way to Retarget Your Resume 01:03 Step-by-Step Resume Retargeting Process 03:15 Fine-Tuning Your Resume for Success 07:40 Prerequisites for a Successful Resume Retargeting 09:04 Creating a Master and Active Resume 11:29 Emotional and Mental Benefits of a Streamlined Process 12:46 Conclusion and Future Topics   _______________________________________________________________________________________ Connect with Me: Connect with me on LinkedIn: https://linkedin.com/in/pmortega Get started with your career move: Download The Career Transition Checklist Click here to learn about coaching

Don't give up on lost leads - you can grab their attention and pique their current business interests. How? By using Kyrios and its AI integration features! Click https://kyriossystems.com/ai-integration now! Kyrios Systems City: Hoover Address: 1236 Blue Ridge Blvd Website: https://kyriossystems.com Phone: +1 205 736 8422 Email: info@kyriossystems.com

Most natural personal care brands have products that are consumable, so in today's episode, I will be sharing step 5 in the Amazon Marketing Success Strategy which is how to retarget to gain new subscribers for your products on Amazon. I will share with you ways specific to Amazon, on how you can start gaining new subscribers for your products so they order again and again. If you aren't familiar with what Amazon Seller Central offers for gaining new subscribers you could be missing out on increasing your customer order value.   Want to grow your Amazon sales this year but need help? Have a topic you want to hear in a future episode? Send us an email! Visit clickfluency.com Or email us at contact@clickfluency.com

This episode is PART TWO of a series all about "ways to use coupon codes in your online store." If you have an online store, these are a great way to entice your customers to come on over and buy. I also love that i can run a report of my coupon codes and see how they performed. This gives me the ability to TAG clients who use certain coupon codes, RETARGET them, and EVALUATE how effective my offers were.  I recently heard from Local Line (my ecommerce platform) that they would adding coupon codes as a basic feature at the end of May. This compelled me to find 15 different ways I could test coupon codes this summer in my store. I'm sharing the last 8 with you here. (The first 7 were in Episode 264 -- go listen!) Get ready to write these down. And commit to testing at least one of them in the next few weeks! See if it helps you make more sales. This podcast was sponsored by Local Line, my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch.  Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2024. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline Some of the resources mentioned in this episode: Join my free email list! I have a great "Crash Course in farm marketing" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better. Subscribe at https://www.mydigitalfarmer.com/subscribe Be sure to listen to Episode 264 for Part 1 of this series on Coupon Codes! I share 7 other ways you can use them in your online store. Farm Marketing School - my monthly online marketing school membership just for farmers. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important marketing elements in your farm business like: building a promotion calendar, setting up your Google Business Profile, auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, acquiring and deploying testimonials, and practicing different types of offers. You get to chose what you want to study and build each month. These projects are designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. Use the step by step project planner and resource folder to help you jumpstart your work. Take advantage of my new marketing crash course inside or take the onboarding assessment tool to help you identify where your funnel is broken and what project to do first. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at mydigitalfarmer.com/fms  Start and cancel your membership anytime. Join my CSA Academy and learn how to support your CSA members Use my resources!! Try it out for the first month for $1 using coupon code TRIAL. (After that, the price increases to $19/month). Go to www.mydigitalfarmer.com/academy to see what's included with the monthly membership. You'll get access to the ENTIRE resource library I use to help support my CSA members and get them to CSA mastery fast! Use the templates inside to help you build your own customer onboarding and/or training curriculum this summer. This is a MAJOR shortcut to figuring out your onboarding process!! So valuable! Cancel your membership anytime. https://www.mydigitalfarmer.com/academy Beginner's Guide to CSA Guide -- Use my Canva template and share it with your CSA members in your fulfillment process. This quick read guide shares the quick tips from my CSA master members, for how to be successful as a new CSA member. https://www.mydigitalfarmer.com/csasuccess Get my A to Z Vegetable Storage Guide and use it as a lead magnet -- This is my MOST successful lead magnet ever. I've used it for 5 years. I'm sharing the Canva template with you, and you have full rights to use it as-is, or change it for your farm. https://www.mydigitalfarmer.com/atozguide Find my marketing Facebook group for CSA farmers! Follow me on Instagram for a daily IG story tip on marketing! @mydigitalfarmer

In this episode, Keith Kalfas speaks on the importance of developing effective marketing strategies for small businesses, emphasizing the role of networking and attending live events to gain insights. He discusses his seven steps to marketing business which include taking advantage of Google My Business, adopting price transparency, downloading the MailChimp app for email marketing, and making use of ringless voicemail for retargeting existing clients. Keith further emphasizes the need for outsourcing tasks like website building or graphics design to virtual assistants and the importance of delegating tasks to knowledgeable parties rather than attempting to master all roles individually. By being transparent, consistent, and constantly engaging with customers, he suggests businesses can effectively raise their profiles and increase their clientele. "Success grows from nurturing the low-hanging fruit. Retarget your existing clients first; they're the seeds of your future harvest. Stay on their minds, show gratitude, and offer value consistently. Like a well-tended garden, your efforts will yield abundant returns."    - Keith Kalfas Topics Covered: Challenges of Small Business Ownership Importance of Marketing and Delegation Challenges of Self-Employment and Control Building Your Marketing Team Value of Self-Taught Marketing Marketing Struggles and Delegation Learning from Mistakes Delegation Challenges and Control Marketing Budget Importance Challenges of Wearing Many Hats Importance of Delegation and Outsourcing  Virtual Assistants' Value Importance of Consistent Marketing  Takeaway:  "Utilize these seemingly small strategies—such as garnering positive five-star reviews, leveraging ringless voicemail, and implementing email marketing. Additionally, consider hiring virtual assistants to support your graphic design needs and create compelling flyers. These actions can help you establish an effective marketing system, enabling you to generate revenue consistently. Think of it as a reliable tool that you can access whenever needed, providing you with a constant stream of returns." - Keith Kalfas Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas     Resources and Websites: 

Welcome to The Nonlinear Library, where we use Text-to-Speech software to convert the best writing from the Rationalist and EA communities into audio. This is: The Pointer Resolution Problem, published by Jozdien on February 17, 2024 on LessWrong. Imagine that you meet an 18th century altruist. They tell you "So, I've been thinking about whether or not to eat meat. Do you know whether animals have souls?" How would you answer, assuming you actually do want to be helpful? One option is to spend a lot of time explaining why "soul" isn't actually the thing in the territory they care about, and talk about moral patienthood and theories of welfare and moral status. If they haven't walked away from you in the first thirty seconds this may even work, though I wouldn't bet on it. Another option is to just say "yes" or "no", to try and answer what their question was pointing at. If they ask further questions, you can either dig in deeper and keep translating your real answers into their ontology or at some point try to retarget their questions' pointers toward concepts that do exist in the territory. Low-fidelity pointers The problem you're facing in the above situation is that the person you're talking to is using an inaccurate ontology to understand reality. The things they actually care about correspond to quite different objects in the territory. Those objects currently don't have very good pointers in their map. Trying to directly redirect their questions without first covering a fair amount of context and inferential distance over what these objects are probably wouldn't work very well. So, the reason this is relevant to alignment: Representations of things within the environment are learned by systems up to the level of fidelity that's required for the learning objective. This is true even if you assume a weak version of the natural abstraction hypothesis to be true; the general point isn't that there wouldn't be concepts corresponding to what we care about, but that they could be very fuzzy. For example, let's say that you try to retarget an internal general-purpose search process. That post describes the following approach: Identify the AI's internal concept corresponding to whatever alignment target we want to use (e.g. values/corrigibility/user intention/human mimicry/etc). Identify the retargetable internal search process. Retarget (i.e. directly rewire/set the input state of) the internal search process on the internal representation of our alignment target. There are - very broadly, abstracting over a fair amount of nuance - three problems with this: You need to have interpretability tools that are able to robustly identify human-relevant alignment properties from the AI's internals[1]. This isn't as much a problem with the approach, as it is the hard thing you have to solve for it to work. It doesn't seem obvious that existentially dangerous models are going to look like they're doing fully-retargetable search. Learning some heuristics that are specialized to the environment, task, or target are likely to make your search much more efficient[2]. These can be selectively learned and used for different contexts. This imposes a cost on arbitrary retargeting, because you have to relearn those heuristics for the new target. The concept corresponding to the alignment target you want is not very well-specified. Retargeting your model to this concept probably would make it do the right things for a while. However, as the model starts to learn more abstractions relating to this new target, you run into an under-specification problem where the pointer can generalize in one of several ways. The first problem (or at least, some version of it) seems unavoidable to me in any solution to alignment. What you want in the end is to interact with the things in your system that would ensure you of its safety. There may be simpler ways to go about it, however. The second problem is somewhat related to the third, and would I think be solve...

Link to original articleWelcome to The Nonlinear Library, where we use Text-to-Speech software to convert the best writing from the Rationalist and EA communities into audio. This is: The Pointer Resolution Problem, published by Jozdien on February 17, 2024 on LessWrong. Imagine that you meet an 18th century altruist. They tell you "So, I've been thinking about whether or not to eat meat. Do you know whether animals have souls?" How would you answer, assuming you actually do want to be helpful? One option is to spend a lot of time explaining why "soul" isn't actually the thing in the territory they care about, and talk about moral patienthood and theories of welfare and moral status. If they haven't walked away from you in the first thirty seconds this may even work, though I wouldn't bet on it. Another option is to just say "yes" or "no", to try and answer what their question was pointing at. If they ask further questions, you can either dig in deeper and keep translating your real answers into their ontology or at some point try to retarget their questions' pointers toward concepts that do exist in the territory. Low-fidelity pointers The problem you're facing in the above situation is that the person you're talking to is using an inaccurate ontology to understand reality. The things they actually care about correspond to quite different objects in the territory. Those objects currently don't have very good pointers in their map. Trying to directly redirect their questions without first covering a fair amount of context and inferential distance over what these objects are probably wouldn't work very well. So, the reason this is relevant to alignment: Representations of things within the environment are learned by systems up to the level of fidelity that's required for the learning objective. This is true even if you assume a weak version of the natural abstraction hypothesis to be true; the general point isn't that there wouldn't be concepts corresponding to what we care about, but that they could be very fuzzy. For example, let's say that you try to retarget an internal general-purpose search process. That post describes the following approach: Identify the AI's internal concept corresponding to whatever alignment target we want to use (e.g. values/corrigibility/user intention/human mimicry/etc). Identify the retargetable internal search process. Retarget (i.e. directly rewire/set the input state of) the internal search process on the internal representation of our alignment target. There are - very broadly, abstracting over a fair amount of nuance - three problems with this: You need to have interpretability tools that are able to robustly identify human-relevant alignment properties from the AI's internals[1]. This isn't as much a problem with the approach, as it is the hard thing you have to solve for it to work. It doesn't seem obvious that existentially dangerous models are going to look like they're doing fully-retargetable search. Learning some heuristics that are specialized to the environment, task, or target are likely to make your search much more efficient[2]. These can be selectively learned and used for different contexts. This imposes a cost on arbitrary retargeting, because you have to relearn those heuristics for the new target. The concept corresponding to the alignment target you want is not very well-specified. Retargeting your model to this concept probably would make it do the right things for a while. However, as the model starts to learn more abstractions relating to this new target, you run into an under-specification problem where the pointer can generalize in one of several ways. The first problem (or at least, some version of it) seems unavoidable to me in any solution to alignment. What you want in the end is to interact with the things in your system that would ensure you of its safety. There may be simpler ways to go about it, however. The second problem is somewhat related to the third, and would I think be solve...

Welcome to The Nonlinear Library, where we use Text-to-Speech software to convert the best writing from the Rationalist and EA communities into audio. This is: The Pointer Resolution Problem, published by Arun Jose on February 16, 2024 on The AI Alignment Forum. Imagine that you meet an 18th century altruist. They tell you "So, I've been thinking about whether or not to eat meat. Do you know whether animals have souls?" How would you answer, assuming you actually do want to be helpful? One option is to spend a lot of time explaining why "soul" isn't actually the thing in the territory they care about, and talk about moral patienthood and theories of welfare and moral status. If they haven't walked away from you in the first thirty seconds this may even work, though I wouldn't bet on it. Another option is to just say "yes" or "no", to try and answer what their question was pointing at. If they ask further questions, you can either dig in deeper and keep translating your real answers into their ontology or at some point try to retarget their questions' pointers toward concepts that do exist in the territory. Low-fidelity pointers The problem you're facing in the above situation is that the person you're talking to is using an inaccurate ontology to understand reality. The things they actually care about correspond to quite different objects in the territory. Those objects currently don't have very good pointers in their map. Trying to directly redirect their questions without first covering a fair amount of context and inferential distance over what these objects are probably wouldn't work very well. So, the reason this is relevant to alignment: Representations of things within the environment are learned by systems up to the level of fidelity that's required for the learning objective. This is true even if you assume a weak version of the natural abstraction hypothesis to be true; the general point isn't that there wouldn't be concepts corresponding to what we care about, but that they could be very fuzzy. For example, let's say that you try to retarget an internal general-purpose search process. That post describes the following approach: Identify the AI's internal concept corresponding to whatever alignment target we want to use (e.g. values/corrigibility/user intention/human mimicry/etc). Identify the retargetable internal search process. Retarget (i.e. directly rewire/set the input state of) the internal search process on the internal representation of our alignment target. There are - very broadly, abstracting over a fair amount of nuance - three problems with this: You need to have interpretability tools that are able to robustly identify human-relevant alignment properties from the AI's internals[1]. This isn't as much a problem with the approach, as it is the hard thing you have to solve for it to work. It doesn't seem obvious that existentially dangerous models are going to look like they're doing fully-retargetable search. Learning some heuristics that are specialized to the environment, task, or target are likely to make your search much more efficient[2]. These can be selectively learned and used for different contexts. This imposes a cost on arbitrary retargeting, because you have to relearn those heuristics for the new target. The concept corresponding to the alignment target you want is not very well-specified. Retargeting your model to this concept probably would make it do the right things for a while. However, as the model starts to learn more abstractions relating to this new target, you run into an under-specification problem where the pointer can generalize in one of several ways. The first problem (or at least, some version of it) seems unavoidable to me in any solution to alignment. What you want in the end is to interact with the things in your system that would ensure you of its safety. There may be simpler ways to go about it, however. The second problem is somewhat related to the third, and would I...

In this episode of Nicky and Moose, they discuss the importance of having launch strategies for your products.  What You Will Learn How to launch products strategically.  Lessons from Monopoly documentary.  If having launching strategies or not better fits your brand.  “Show up for your community! They will show up for you when you have products available for purchase.” “When you understand your purpose, it's easier to stand against negativity.”  Creator Of The Week Eddie Cumberbatch makes videos of who he wants to work with, the problem they're experiencing, and the solution to what would make them successful. Instagram - EddieCumberb Launching Products Strategically 1) Provide Audiences Time To Prepare For Purchases.  “Know who you are and what problem you solve.” Are you clear on what your niche is? How will customers lives be transformed after working with you? 2) Growing Your E-Commerce Brand Before Launching Doing a giveaway on your page. Gifting products to influencers to promote for you.  Creating an email waitlist to convert followers into A-List subscribers. 3) Documenting Your Process Establishes your personality an interest in your business.  Reveal your launch time. Be honest about the progress of where you are.  Post launch strategy is important to stay on your audiences mind. Stay diligent in posting after launching products.  What makes your product unique? Kardashian Strategies 1) Prepare audience for what's coming. Prices and coloring etc..  2) Retarget people who land on the page & product with paid ads setup.  3)Have a sequence of emails to keep customers engaged.  Question Of The Week Would you rather build interest with a pre order campaign or introducing immediate sales.  Listener Perks 1) Sponsored By Ecamm Live: An all-in-one live streaming & video production studio. With Ecamm Live, video creation is easy, professional, and fully customizable. If you can think it, you can create it in Ecamm Live. Try it for free www.nickyandmoose.com/ecamm 2) Deeper Than The Brand is a content creator community that prepares you for success in a building and sustaining a successful brand. Head over to deeperthanthebrand.com to learn more and get started today! 3) Striving to be the best we can is an on going journey. Having the blueprint of ourselves makes that goal more sustainable. Head over to flightassessment.com to learn your personality superpower and how to use it for successfully.

Welcome to The Nonlinear Library, where we use Text-to-Speech software to convert the best writing from the Rationalist and EA communities into audio. This is: Highlights: Wentworth, Shah, and Murphy on "Retargeting the Search", published by RobertM on September 14, 2023 on LessWrong. In How To Go From Interpretability To Alignment: Just Retarget The Search, John Wentworth suggests: When people talk about prosaic alignment proposals, there's a common pattern: they'll be outlining some overcomplicated scheme, and then they'll say "oh, and assume we have great interpretability tools, this whole thing just works way better the better the interpretability tools are", and then they'll go back to the overcomplicated scheme. (Credit to Evan for pointing out this pattern to me.) And then usually there's a whole discussion about the specific problems with the overcomplicated scheme. In this post I want to argue from a different direction: if we had great interpretability tools, we could just use those to align an AI directly, and skip the overcomplicated schemes. I'll call the strategy "Just Retarget the Search". We'll need to make two assumptions: Some version of the natural abstraction hypothesis holds, and the AI ends up with an internal concept for human values, or corrigibility, or what the user intends, or human mimicry, or some other outer alignment target. The standard mesa-optimization argument from Risks From Learned Optimization holds, and the system ends up developing a general-purpose (i.e. retargetable) internal search process. Given these two assumptions, here's how to use interpretability tools to align the AI: Identify the AI's internal concept corresponding to whatever alignment target we want to use (e.g. values/corrigibility/user intention/human mimicry/etc). Identify the retargetable internal search process. Retarget (i.e. directly rewire/set the input state of) the internal search process on the internal representation of our alignment target. Just retarget the search. Bada-bing, bada-boom. There was a pretty interesting thread in the comments afterwards that I wanted to highlight. Rohin Shah (permalink) Definitely agree that "Retarget the Search" is an interesting baseline alignment method you should be considering. I like what you call "complicated schemes" over "retarget the search" for two main reasons: They don't rely on the "mesa-optimizer assumption" that the model is performing retargetable search (which I think will probably be false in the systems we care about). They degrade gracefully with worse interpretability tools, e.g. in debate, even if the debaters can only credibly make claims about whether particular neurons are activated, they can still stay stuff like "look my opponent is thinking about synthesizing pathogens, probably it is hoping to execute a treacherous turn", whereas "Retarget the Search" can't use this weaker interpretability at all. (Depending on background assumptions you might think this doesn't reduce x-risk at all; that could also be a crux.) johnswentworth (permalink) I indeed think those are the relevant cruxes. Evan R. Murphy (permalink) They don't rely on the "mesa-optimizer assumption" that the model is performing retargetable search (which I think will probably be false in the systems we care about). Why do you think we probably won't end up with mesa-optimizers in the systems we care about? Curious about both which systems you think we'll care about (e.g. generative models, RL-based agents, etc.) and why you don't think mesa-optimization is a likely emergent property for very scaled-up ML models. Rohin Shah (permalink) It's a very specific claim about how intelligence works, so gets a low prior, from which I don't update much (because it seems to me we know very little about how intelligence works structurally and the arguments given in favor seem like relatively weak considerations). Search is computationally inefficient relative to heuristics, and we'll be selecting rea...

Link to original articleWelcome to The Nonlinear Library, where we use Text-to-Speech software to convert the best writing from the Rationalist and EA communities into audio. This is: Highlights: Wentworth, Shah, and Murphy on "Retargeting the Search", published by RobertM on September 14, 2023 on LessWrong.In How To Go From Interpretability To Alignment: Just Retarget The Search, John Wentworth suggests:When people talk about prosaic alignment proposals, there's a common pattern: they'll be outlining some overcomplicated scheme, and then they'll say "oh, and assume we have great interpretability tools, this whole thing just works way better the better the interpretability tools are", and then they'll go back to the overcomplicated scheme. (Credit to Evan for pointing out this pattern to me.) And then usually there's a whole discussion about the specific problems with the overcomplicated scheme.In this post I want to argue from a different direction: if we had great interpretability tools, we could just use those to align an AI directly, and skip the overcomplicated schemes. I'll call the strategy "Just Retarget the Search".We'll need to make two assumptions:Some version of the natural abstraction hypothesis holds, and the AI ends up with an internal concept for human values, or corrigibility, or what the user intends, or human mimicry, or some other outer alignment target.The standard mesa-optimization argument from Risks From Learned Optimization holds, and the system ends up developing a general-purpose (i.e. retargetable) internal search process.Given these two assumptions, here's how to use interpretability tools to align the AI:Identify the AI's internal concept corresponding to whatever alignment target we want to use (e.g. values/corrigibility/user intention/human mimicry/etc).Identify the retargetable internal search process.Retarget (i.e. directly rewire/set the input state of) the internal search process on the internal representation of our alignment target.Just retarget the search. Bada-bing, bada-boom.There was a pretty interesting thread in the comments afterwards that I wanted to highlight.Rohin Shah (permalink)Definitely agree that "Retarget the Search" is an interesting baseline alignment method you should be considering.I like what you call "complicated schemes" over "retarget the search" for two main reasons:They don't rely on the "mesa-optimizer assumption" that the model is performing retargetable search (which I think will probably be false in the systems we care about).They degrade gracefully with worse interpretability tools, e.g. in debate, even if the debaters can only credibly make claims about whether particular neurons are activated, they can still stay stuff like "look my opponent is thinking about synthesizing pathogens, probably it is hoping to execute a treacherous turn", whereas "Retarget the Search" can't use this weaker interpretability at all. (Depending on background assumptions you might think this doesn't reduce x-risk at all; that could also be a crux.)johnswentworth (permalink)I indeed think those are the relevant cruxes.Evan R. Murphy (permalink)They don't rely on the "mesa-optimizer assumption" that the model is performing retargetable search (which I think will probably be false in the systems we care about).Why do you think we probably won't end up with mesa-optimizers in the systems we care about?Curious about both which systems you think we'll care about (e.g. generative models, RL-based agents, etc.) and why you don't think mesa-optimization is a likely emergent property for very scaled-up ML models.Rohin Shah (permalink)It's a very specific claim about how intelligence works, so gets a low prior, from which I don't update much (because it seems to me we know very little about how intelligence works structurally and the arguments given in favor seem like relatively weak considerations).Search is computationally inefficient relative to heuristics, and we'll be selecting rea...

Link to original articleWelcome to The Nonlinear Library, where we use Text-to-Speech software to convert the best writing from the Rationalist and EA communities into audio. This is: Highlights: Wentworth, Shah, and Murphy on "Retargeting the Search", published by RobertM on September 14, 2023 on LessWrong. In How To Go From Interpretability To Alignment: Just Retarget The Search, John Wentworth suggests: When people talk about prosaic alignment proposals, there's a common pattern: they'll be outlining some overcomplicated scheme, and then they'll say "oh, and assume we have great interpretability tools, this whole thing just works way better the better the interpretability tools are", and then they'll go back to the overcomplicated scheme. (Credit to Evan for pointing out this pattern to me.) And then usually there's a whole discussion about the specific problems with the overcomplicated scheme. In this post I want to argue from a different direction: if we had great interpretability tools, we could just use those to align an AI directly, and skip the overcomplicated schemes. I'll call the strategy "Just Retarget the Search". We'll need to make two assumptions: Some version of the natural abstraction hypothesis holds, and the AI ends up with an internal concept for human values, or corrigibility, or what the user intends, or human mimicry, or some other outer alignment target. The standard mesa-optimization argument from Risks From Learned Optimization holds, and the system ends up developing a general-purpose (i.e. retargetable) internal search process. Given these two assumptions, here's how to use interpretability tools to align the AI: Identify the AI's internal concept corresponding to whatever alignment target we want to use (e.g. values/corrigibility/user intention/human mimicry/etc). Identify the retargetable internal search process. Retarget (i.e. directly rewire/set the input state of) the internal search process on the internal representation of our alignment target. Just retarget the search. Bada-bing, bada-boom. There was a pretty interesting thread in the comments afterwards that I wanted to highlight. Rohin Shah (permalink) Definitely agree that "Retarget the Search" is an interesting baseline alignment method you should be considering. I like what you call "complicated schemes" over "retarget the search" for two main reasons: They don't rely on the "mesa-optimizer assumption" that the model is performing retargetable search (which I think will probably be false in the systems we care about). They degrade gracefully with worse interpretability tools, e.g. in debate, even if the debaters can only credibly make claims about whether particular neurons are activated, they can still stay stuff like "look my opponent is thinking about synthesizing pathogens, probably it is hoping to execute a treacherous turn", whereas "Retarget the Search" can't use this weaker interpretability at all. (Depending on background assumptions you might think this doesn't reduce x-risk at all; that could also be a crux.) johnswentworth (permalink) I indeed think those are the relevant cruxes. Evan R. Murphy (permalink) They don't rely on the "mesa-optimizer assumption" that the model is performing retargetable search (which I think will probably be false in the systems we care about). Why do you think we probably won't end up with mesa-optimizers in the systems we care about? Curious about both which systems you think we'll care about (e.g. generative models, RL-based agents, etc.) and why you don't think mesa-optimization is a likely emergent property for very scaled-up ML models. Rohin Shah (permalink) It's a very specific claim about how intelligence works, so gets a low prior, from which I don't update much (because it seems to me we know very little about how intelligence works structurally and the arguments given in favor seem like relatively weak considerations). Search is computationally inefficient relative to heuristics, and we'll be selecting rea...

Welcome back to "The Real Estate Investing Podcast". This episode, hosted by Ron Apke and Daniel Apke, addresses the key question - "When Should you Re-mail/Retarget A County?" We dive into the strategic timing and adaptability of re-mailing efforts for off-market real estate deals via direct mail. Learn about analyzing response rates, observing market trends, and adjusting approaches based on feedback. We share tips to maximize engagement, recognize market signals, and diversify targets. This episode features real-life examples, do's and don'ts, and strategies to enhance your success in securing profitable land deals. Join us as we navigate the subtleties of timing in re-mailing and retargeting counties, ensuring your land investing efforts yield success. TIME STAMPS ================================ 2:19 The idea behind remailing, how does it work? 8:22 Should you consider this if you got no results and very little feedback? 9:27 Different ways to remarket 11:32 How much time before sending another piece of mail? WANT TO GET STARTED?  ================================  Check out our free Discord: https://landinvestingonline.com/Discord Interested in a free 15-minute consultation: https://landinvestingonline.com/consultation Where to start?: https://landinvestingonline.com/get-started/ SOCIAL ================================ Ron's Instagram

Succeeding as a real estate agent in today's world requires modern and innovative strategies, but most agents are only taught outdated and efficient tactics. Luckily, Krista Mashore is joining us today to reveal exactly what the modern real estate agent needs to do to compete at the highest level.   Krista Mashore is an award-winning author of multiple books about mindset, self-development, and sales, as well as a high-level educator, content creator, social media personality, and top-performing real estate agent. As one of the most sought-after coaches in the business, she shares her knowledge and success, and she's doing exactly that in this incredible episode of Real Estate Excellence.   Tune in and listen to this incredibly valuable conversation about marketing, real estate and personal development.    [00:00 - 06:37] Learning How to Serve and Not Sell With Krista Mashore • Introducing Krista Mashore, a top-performing agent, and social media personality. • Krista shares some of the principles that have led her to real estate success. • Become an expert marketer by adding value and education. • Produce content on a consistent basis to stay top of mind. • Build a one-sided relationship with viewers by being authentic and adding value. • Post every day to increase reach and impact. • Do what you love, and people will love what you do. • Krista talks about why failure is better than regret.   [06:37 - 13:27] How Mindset Became More Important Than Having a Skillset • Krista left her full-time teaching job to take care of her daughter and got into real estate by default- • She sold 69 homes in her first year and focused on sellers afterward. • Krista also wrote a book called "Stop Snap and Switch" about training the brain for success. • As an avid learner, she spent over a million dollars on professionals and coaches. • She realized mindset is more important than skillset for success.   [13:27 - 20:13] Tips for Positioning Yourself Differently to Become a Top Agent • Real estate agents can make a lot of money if they take the time to master their craft and not just be a commodity. • Krista invested money in marketing herself. She did things others in the industry weren't doing and marketed on movie theaters, television, etc. • When the market switched in 2008, she had to become a top marketer and treat every listing like it was a million-dollar listing. • Agents should position themselves differently than others and add value to become authorities in their fields.    [20:13 - 26:59] How to Become a Community Market Leader in Any Neighborhood • Krista wrote multiple books on short sales and foreclosures and sent packages to asset management companies and banks. • When she started becoming successful by sending out packages with business plans, certifications, a team of contractors, and money for repairs until she landed her first foreclosure account. • She suggests agents become community market leaders in their neighborhood by creating content about it, doing monthly market updates, and setting up funnels with videos.   [26:59 - 33:38] Dominating Your Industry with Funnels • Become the community market leader by adding value and educating people. • Use digital tools such as Zoom, Loom, and QR codes to reach out to potential buyers/sellers. • Create content such as monthly market updates and videos of local restaurants. • Utilize funnels to drive traffic to specific pages and track how serious a person is. • Use Facebook ads to target sellers by speaking to their problems.   [33:38 - 40:03] How To Market Your Home and Yourself with Digital Open Houses • Give people something to educate them before asking for contact information. • Position yourself as the authority to win before walking through the door. • Spend around $250-$300 a month on Facebook ads. • Create content to compare your marketing with Zillow. • Krista explains why open houses are ineffective and dangerous.   [40:04 - 46:45] Instilling Confidence in Your Clients • 98% of buyers start their home search online, so you should target buyers there. • Use an Ads Manager account to target specific communities. • Retarget people who have watched the video. • Use a Special Ad Audience to target people who can actually buy a house. • Create an outgoing call for agents with a training video. • Identify problems in the market and create videos that address them.   [46:46 - 53:39] Invest in Yourself and Reach Success • Investing in personal development and education is a great hedge against inflation and recession. • Krista has invested over $1,165,000 in the past 5 years and 4 months to become an expert in her craft. • She also offers a 3-day virtual event to teach agents how to create content, position it properly, and build a strategy. • She recommends spending at least 3% of your income on personal development and education.   [53:39 - 55:02] The Power of Community in Real Estate • People in real estate are afraid to share their secrets. • Real estate agents are not taught how to be a real estate agent or market. • Agents like Krista succeed by building communities where people cooperate and gain value from each other.   Quotes:   "Failure is better than regret" - Krista Mashore   "Mindset is more important than skillset." - Krista Mashore   "It's hard until it's not. In the beginning, when you're learning something, it will be difficult. Take more time, but then you can do it." - Krista Mashore   "The best hedge against inflation and a recession is investing in your own education, your own knowledge. Because no one can take that from you." - Krista Mashore   To make contact with Krista, keep up with her new projects, and make her a part of your own business network, make sure to follow her on social media and visit her business website.   Unstoppable Agent business website: https://unstoppable.kristamashore.com/realestate Twitter: https://twitter.com/CoachingKrista YouTube: https://www.youtube.com/channel/UCRxGI0rigYqkRe27pUVNjQw   If you want to build your business and become more discoverable online, Streamlined Media has you covered. Check out how they can help you build an evergreen revenue generator all  powered by content creation!   SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best.    

5 x Ways to win with Facebook ads right now - without wasting money or spiralling into a vortex of ads manager doom. Visit the full podcast page here: So what's working right now in Facebook ads you ask? Tune in to hear exactly what is (and isn't working right now) in Facebook ads land. For the speed readers, below is a high-level re-cap. 1. Broad audiences Broad audiences are great for so many reasons - not just because it makes ad creation super easy, but because: They don't burn out after a few days They give us cheaper results - for every customisation we ask of Facebook we get charged extra Interests don't necessarily work anymore after IOS updates They rely on machine learning which is what FB recommends (and rewards us with lower CPCS) If you aren't using broad audiences right now - it's time to try them! 2. Dynamic creatives- do the testing for you, lets the algorithm find the best combination Dynamic creatives are my new go-to and are like the lazy girls' guide to both building and testing which ads your audience wants to see. Toggle on the ‘Dynamic creatives' button at the ad set level and then when you get to the ad creation stage, you can load up to 10 different visuals, 5 text options, 5 headlines, 5 link descriptions and 5 calls to action. Pro tip - don't use ALL of the options if you are running a low-budget campaign, as it will spread your ad spend across all of the combinations and you will find it takes FOREVER for any one ad combination to have enough spend allocated to it to be successful. 3. Account simplification It's time to stop running ads like it's 2015. Gone are the days of having hundreds of ad sets testing for single interests audiences, and then different creatives (and then duplicating those testing against CBO vs ABO) The new way forward is fewer campaigns, with fewer ad sets within them. And as a busy eCommerce business owner that is probably trying to do ALL of the things, I'm sure you don't have time to stare at column after column in ads manager trying to figure out the winners. It's time for fewer campaigns, and less complicated funnels and Im sure for many this will be welcome news!4. Lower daily budgets Yep, this one is new - starting your campaigns at a lower daily spend seems to be rewarding advertisers with a lower cost per conversion than starting the campaign at a super high budget. There is lots of discussion around daily budgets and that starting your campaign on our lower daily budget makes FB work harder for your dollars, in comparison to a much higher daily budget where FB has more runway and ad spend to burn through. If you are starting ads at $200 a day and they aren't getting you the CPCs you want, try recreating that ad on $80 a see if there's a difference. Pro-tip. Set yourself ‘rules or benchmarks' as to when to turn off ads. If historically your cost per sale from FB ads is $50 per sale and you've created a new campaign that's spent $200 without a sale, I'd switch it off and try again. If you want to run the test I mentioned, be sure to let the $ 80-day campaign reach the same total spend amount as what your $ 200-a-day ad hit, before you turned it off. That way you are comparing apples with apples. 5. Outside-of-the-box retargeting strategies As I mentioned before, broad audiences are what FB wants us to use, and reward us with cheaper CPCs. But what if you want to retarget your warmest audiences? Sure, you can create a conversion campaign retargeting them but what you will probably find is that the cost per sale in the retargeting ad is higher than the cost per sale in the broad campaign. Remember every customisation (ie. specific audience) we ask of FB, the higher the price we pay. So this flips everything we know about retargeting on its head, right? Here are some strategies that you could try: Choose a different objective for your retargeting audience such as clicks, landing page views, video views, reach or awareness. While these ads won't be optimised for SALES, this audience is lower-hanging fruit so to speak, so having them reminded to click back through to your site for another look via a traffic ad, might still convert. Switch conversion retargeting ads on and off for certain time frames, rather than letting them run continuously. Post-IOS changes mean Facebook doesn't know exactly who those retargeting folks are if they have opted out of tracking, so that means your audience size has shrunk significantly and they will see your ad over and over and over again if the ad is left to run continuously. Retarget 'on Facebook' or Instagram audiences as Facebook can pinpoint these users as the actions were performed on their platform. I hope you found this jam-packed episode helpful!

Applying AI to E-commerce Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. AI brings new capabilities and benefits to e-commerce businesses. AI can enhance e-commerce companies in the following ways: Create better search tools for customers seeking products and services online. Retarget customers for related products. Provide better recommendations to customers for similar products. Enhance the customer shopping experience through voice or chat prompts. Personalize the shopping experience for customers. Provide virtual shopping assistance to premium customers to find specific products. Enhance recommendations to customers based on their buying history. Improve voice assistants used in e-commerce applications. Identify the ideal price points for each product based on customer shopping history. Monitor reviews for activity including negative comments and fake reviews. Monitor for counterfeit products and misleading information. Identity new products to carry based on customer feedback. AI can enhance the buying experience for the customer and the operational capabilities of the e-commerce provider. Consider adding AI to your e-commerce platform.   Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding. Let's go startup something today. _______________________________________________________ For more episodes from Investor Connect, please visit the site at:   Check out our other podcasts here:   For Investors check out:   For Startups check out:   For eGuides check out:   For upcoming Events, check out    For Feedback please contact info@tencapital.group    Please , share, and leave a review. Music courtesy of .

Adverteer je op Facebook bij ‘lookalike' doelgroepen? Retarget je bezoekers aan je website? Doe je AB-testen van landingspagina's? Dat is vanaf 1 januari 2024 onmogelijk. Je gebruikt dan namelijk de ‘cookies' van internetbrowsers. Die cookies zijn straks verboden door een draconisch pakket aan wetten dat het Europees parlement vorige maand heeft aangenomen: het Digital Services Act Package. Door die vernietigende nieuwe Europese privacywetgeving mogen internetbrowsers het gedrag van internetgebruikers nog maar beperkt tracken. Slecht nieuws, want dit vermoordt de populairste vormen van online marketing voor MKB-ondernemers. Vanaf begin 2024 is het heel moeilijk om klanten persoonlijk te targeten via advertenties op social media. Adverteren op Facebook is daardoor gewoon klaar voor een heleboel ondernemers, want doordat targeting heel lastig wordt levert het straks nog minder op en stijgen de kosten. Een van de oplossingen is: eigen media gebruiken waar je ongestoord marketing kunt doen. Als je straks nog veel mensen wilt bereiken met je berichten, heb je dus nog maar ongeveer 1 jaar de tijd om die eigen media op te bouwen. Als je afhankelijk blijft van online advertenties en het tracken van klanten via platforms zoals Google en Facebook, dan ben je door deze ontwikkeling heel kwetsbaar. Want de nieuwe Europese wetten zorgen ervoor dat je voornaamste bron van omzet langzaam opdroogt of zelfs wordt vermoord. Vroeger kon je gerichte advertenties tonen aan mensen met specifieke eigenschappen, maar social media marketing lijkt straks meer op broadcast advertising, zoals de commercials op radio en tv. Met hagel schieten is te kostbaar voor MKB-ondernemers, maar daar gaat social media marketing wel op lijken. Gelukkig is er een manier om je business en je inkomen te beschermen. Dat doe je door vóór 1 januari 2024 zelf je eigen mediate bouwen. En die eigen media te gebruiken, want alleen dan weet je zeker dat je safe zit. God weet welke wetten er nog aankomen hierna, of hoe de algoritmes nog worden aangepast om verder te beperken welke klanten je kunt bereiken. Via eigen media praat je ongestoord met je eigen publiek, kun je zeggen wat je wilt en kun je berichten personaliseren, en dat blijft ook zo. Voorbeelden van eigen media zijn e-mailnieuwsbrieven, mailinglijsten, websites, boeken, online trainingen, podcasts, audioboeken, webinars, direct mail, memberships, masterminds en presentaties. Steek voor het te laat is meer tijd in het uitbreiden van je eigen media, want daar kun je vrije, onafhankelijke marketing blijven doen. En je zult ze nodig hebben als deze tornado in 2024 door het online marketinglandschap raast. Als je nu begint, is het straks nog steeds mogelijk om relaxt te zaaien en te verkopen zonder dat je afhankelijk bent van cookies, algoritmes, almachtige internetplatforms en keiharde wetgevers. Tientallen praktische formules om je eigen media op te bouwen en onafhankelijke marketing te doen, vind je in mijn boek ‘Nummer 1'. Ik laat daarin zien hoe je de bekendste naam in je markt wordt. Je leest bijvoorbeeld formules om: Nieuwsbrieven te schrijven die je klanten hilarisch vinden maar die je concurrenten niet durven te schrijven Boeken, online trainingen en andere onafhankelijke content verslavend te maken Klanten te charmeren tot op het bot door meer personality in teksten te leggen Veel meer naamsbekendheid te krijgen via eigen media, met een minimaal marketingbudget Klanten te fascineren, zodat ze jarenlang of zelfs decennialang geld blijven uitgeven Geen klanten meer te krijgen, maar volgelingen. Bestel Nummer 1 via www.nummer1.online, met gratis verzending en met gratis audioboek. De aanbieding op Nummer 1 loopt bijna af: tot en met morgen van €23,99 voor €20.

Over the past ten years, Greg Star (@carvertise), Founding Partner at Carvertise (@carvertise) has done what bus and billboard ads can not - get targeted impressions. His team makes data-informed decisions to increase ROI by meeting the audience where they already are - sporting events, restaurants, conferences, and more. Carvertise takes rideshare vehicles and wraps them in ads. These cars geotag nearby consumers with the right demographics and retarget ads directly to their cell phones. This service is a fantastic addition to any existing advertising eco system. And creative ad-ons - like swarms - can help your firm tap into unsaturated markets. Links Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Greg Star Twitter Carvertise Website What's In This Episode Who is Greg Star? How can wrapped cars help personal injury firms? What unique advantages do ride-share cars provide? How does Carvertise create a conversation with potential clients? Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Today we are focusing on why you should prioritize Over the top streaming (OTT) platform as part of your sports marketing strategy. This is the 5th component out of the ten that we will be deep diving into as part of our “10 components you need to include in your sports marketing strategy today”. If you missed the first five, be sure to listen to those as well. Unlike traditional TV, an OTT platform allows sports organizations to offer streaming content to their supporters via their preferred devices, such as mobile phones or tablets. According to Nielsen's 2022 global sports marketing report, “as connected devices gain momentum as the great amplifier of content, access to content continues to expand, with 40.7% of global fans now opting to stream live sports events through digital platforms.” This simply means that the usage of OTT will only keep on growing. OTT is a compelling component to include in your sports marketing strategy especially if you are: A women's sports organization - We have often spoken about the lack of visibility for women in sports here on this blog. Thanks to the advent of digital platforms such as social media and over-the-top (OTT) streaming platforms, women's sports were estimated to gain a 96% increase in visibility. Here are a few examples: The UEFA, YouTube, and DAZN deal that aimed to "bring fans all over the world closer to the action than ever before". Eleven securing global rights for the Thai women's league and working with the Football Association of Thailand "to champion the competition to fans across the region and globally". Somyot Poompanmoung, president of the Football Association of Thailand was quoted saying: “We're excited to work with Eleven on a new chapter for Thai women's football, and this agreement will give fans unprecedented access to the Thai Women's League domestically, across South East Asia, and worldwide. Over the next three years, we have a great opportunity to increase the visibility of the women's game, including the ability to engage new fans via a free-to-watch game every matchday.” OTT is a perfect example of how technology can become an important way of making innovation inclusive. It solves the real issue of the lack of visibility of women's sports. A smaller sports organization with great ambition but not necessarily great resources such as high negotiating power with TV stations. The benefits of using an OTT platform are many, but to name a few, using OTT can help sports organizations: reach a younger and wealthier audience – generation Z target your audience with hyper-personalized content and ads – and if you own the platform, you will also gain better data Retarget your supporters – OTT is a great channel to use for retargeting your supporters with ads that are relevant to them. So if you want to create a sports marketing strategy that is successful and sustainable, as well as leverage your marketing campaigns and deliver hyper-personalized supporter experiences, then you should make your OTT platform a priority. Try our DEMO free today!

LAUNCH's Presh Dineshkumar shows how to retarget customers using Google's tag manager!

Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnelWe're going to cover:The entire process you need to follow to create an efficient LinkedIn ads strategyRight budgeting and planning for awareness, demand gen, nurturing and demand capturing campaignsWhat types of ads you'd use and in what casesRESOURCESVideo recording so you can see full set up and examples: https://youtu.be/N4cxTa8ML18Justin's budgeting framework: hhttps://www.canva.com/design/DAFBihxqEYs/RK3okKZ-IKnG9P2-UGfsjw/view?utm_content=DAFBihxqEYs&utm_campaign=designshare&utm_medium=link&utm_source=publishsharelinkOn-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-cFull-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newslJoin our community for B2B marketers - The Trenches: https://sendfox.com/trenchesUpcoming events: https://lu.ma/fullfunnel/eventsFull-Funnel Marketing Content Hub: https://fullfunnel.io/blogFULL-FUNNEL LINKEDIN ADS STRATEGYLinkedIn ads suck for many B2B companies because of 2 reasons:1. Focus on demand capturing only from cold accounts2. Promoting gated content and transferring leads to salesRESULTS- Extremely high CPC and CPL- Miserable “leads to opportunity” conversionB2B BUYING PROCESS IS COMPLETELY OPPOSITE TO B2C.B2B buyers don't open LinkedIn because they want to see an ad promoting a new product.They won't take immediately a card from their wallet and purchase 5-figure product.B2B buyers open LinkedIn to see updates from their peers, learn from the thought leaders and engage with the community.They come for content and entertainment.Here is the truth.In most markets, there is no demand for your product. People simply don't understand they have a problem your product solves.You can't create demand with direct conversion ads and cold outreach ONLY.Banner blindness is real. CPC is drastically increasing.But you can create demand when consistently talking about:- the challenges your target buyers have,- solutions & ideas they can apply,- practical advice and market insightsHERE IS HOW WE PLAN TO LAUNCH FULL-FUNNEL LINKEDIN ADS STRATEGY.- Repurpose our best-performing organic content and promote it to our target accounts that engaged either with our content, visited our website, or signed up recently for the event.- Use short clips from podcast episodes with the thought leaders and show them to their followers that fit our ICP. Later, retarget them with the content from step 1.- Retarget accounts that visited our service page with case studies and short customer testimonials.- Collect engagement insights, manually connect and engage with accounts that hit our engagement threshold.We are not going to capture the demand but:- Create awareness of our target market- Warm up target accounts and source our ABM programs with engaged accounts.

Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnelOn-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-cFull-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newslJoin our community for B2B marketers - The Trenches: https://sendfox.com/trenchesUpcoming events: https://lu.ma/fullfunnel/eventsFull-Funnel Marketing Content Hub: https://fullfunnel.io/blog.I sat down with Gaetano Nino DiNardi to cover Modern B2B demand gen. We're going to cover:- How to run demand gen in 2023, and what you'd stop doing- Content distribution and awareness strategies to grab attention and create awareness among target accounts- The structure of a modern B2B demand gen teamOUTDATED ABM AND DEMAND GEN TACTICS:- Upload a wish list of 500+ accounts to 6sense and target with display ads- Send gifts in direct mail swag to cold contacts without any personalization to book a call- Webinars to pitch the product and follow up after- Gated ebooks with further sales follow-up- Track clicks and transfer the accounts who clicked the ads to automated multistep LinkedIn and email outreach cadence- Posting corporate press releases about money raised, awards, and hiring opportunities without content that educates and helps buyersMODERN B2B DEMAND GEN- Create demand and awareness via proactive thought leadership.- Launch 1:few partnership webinars and market research with niche associations or communities- Create personalized content hubs for buyer's enablement and further nurturing- Content co-creation with target accounts- Interview target accounts on your podcast- Target accounts with the top-performing content to boost awareness- Retarget accounts with detailed case studies/use cases to identify engaged accounts for nurturing and demand capturing- Well-researched guest posts on the blogs/newsletters/communities your target accounts are following- Blog posts focused on solving specific challenges/answering questions your buyers have instead of generic writing for a high-volume keyword- Proactive content distribution- Niche-focused events to boost awareness and establish relationship- Collaboration with thought leaders- Newsletter that covers a specific topic in-depth instead of pitches and corporate press releasesMODERN ABM- Narrow ICP including account qualification and segmentation criteria- Marketing message tailored to ICP- Leveraging intent data to identify engaged accounts from demand gen programs- In-depth account research to personalize the value prop of your product and highly personalized campaigns- Connecting and engaging with the buying committee of target accounts on social- Expansion and deal acceleration campaigns aside from net new revenue- Non-sales touches and social selling for account activation- Direct mail swags for engaged accounts as a part of relationship & nurturing processesB2B demand gen and ABM are not siloed programs. They'd be run in parallel as a part of a full-funnel marketing strategy.The goal of demand generation - creating awareness and demand in a target market.The goal of ABM - warming up and activating engaged accounts produced by the demand gen program.Gaetano Nino DiNardi on Linkedin: https://www.linkedin.com/in/ACoAAAjOemoBsmGgXOOcFpcwGVG1B7IlDCvf8io

In this episode Nick interviews Matt and asks him all there is to know about running and setting up a successful facebook ad in 2022. They also jump into discussing running a Google and TikTok ad. How to retarget and reach more people for the cause and ministry of Jesus in your churches! SHOW NOTES //VIDEO TUTORIALS ON RUNNING ADS https://www.youtube.com/watch?v=Dymukpfbg4A https://www.youtube.com/watch?v=bGl8BPOOw&t=106s //ADDING YOUR FACEBOOK PIXEL TO YOUR WEBSITE https://www.facebook.com/business/help/952192354843755?id=1205376682832142 TIMECODES 00:00-01:04 Introduction 01:04-03:09 The purpose of online advertising 03:09-06:39 TikTok and Google Ads 06:39-07:10 Step 1 - Set up a Business Account on Facebook 07:10-10:19 Step 2 - Gather Content and Determine Time Margin 10:19-10:51 Step 3 - Clarify your win 10:51-11:31 Step 4- Run the Ad 11:31-12:07 Step 5 - 3 Questions: Target, Budget, & Goal 12:07-15:46 Step 6 - Create your Audience (MOST IMPORTANT!!) 15:46-18:15 Step 7 - Time to get creative! 18:15-21:34 When to hit the eject button on a bad ad 21:34-22:43 What is next? 22:43-26:55 How to retarget warmer leads? 26:55-28:42 Go do it! TRANSCRIPT Nick Clason (00:01): What's up everybody. Welcome to another episode of the hybrid ministry podcast. Your host this morning, Nick Clason, alongside the baby holding Matt Johnson. Good morning, Matt. Are you awake? Matt Johnson (00:14): Good morning. I am. Uh, I'm awake. I got the baby in my hands right now. She, uh, she's mom that I have a little bit break. Cause I heard her crying and I went, ran and grab her. So if you hear her, I'm sorry, but she has a pleasure. I hope, she won't cry. She's just gonna grunt a lot. Nick Clason (00:31): Just making grunty noises. And even if she does cry, I will do my best to fill the gap, but it's gonna be hard cuz I don't actually know what we're talking about today. This is all you so on, on today's episode, what I actually wanted to do is I wanted to talk to Matt about advertising, digital advertising. How do we do it? How do you set it up and maybe have him walk us through a little bit of what that process looks like. It can get a little bit tricky, a little bit confusing. So before anything like Matt, what are, what is the purpose of online advertising? Can you walk us through some of the examples or some of the reasons why you would even want to run an ad in the first place? Matt Johnson (01:14): Yeah, absolutely. So there, when it comes to like Facebook ads or ads in general, um, a lot of people say, oh, the purpose is to like, uh, tell you what my product is. Right? Um, so it's to bring awareness, but there is actually three main purposes for tra uh, your ads, which is awareness, consideration, and conversion. And we can really get into the differences of all those. But honestly, awareness is like, let's bring awareness for, um, you know, whatever we're trying to promote. So in this context would be your church consideration would be, you know, I'm trying to get people to like engage with us, maybe watch video, send traffic to our website, download an app, give us their email, that kinda thing. And then the conversion ad is like, Hey, I want you to buy this shirt or I want you to buy our, you know, maybe your vacation Bible school ticket or whatever that looks like. So those are gonna be a three main ads. And we're talking about ads, we'll talk about how each of those should play into each other and how this creates like this robust system for you. Nick Clason (02:30): Okay. So you would recommend doing an ad, like a, like a three tiered three prong, add one for awareness, one for consideration, one for conversion and have them all kind of like work together Matt Johnson (02:43): In a perfect marketing plan. Yes. But that's not necessarily what I'm gonna recommend for most people. Like we don't even do that at currently where we're at. So yeah. Um, uh, we mostly run awareness ads what we're trying to do, but then like, okay, we have our vacation Bible school coming up, so let's, you know, get our conversion up for that kinda stuff. But I can, we can go into like how we want those to play off of each other here in a second. Nick Clason (03:09): So, so today we're gonna focus particularly and specifically on Facebook. Um, I'm assuming, right? Matt Johnson (03:17): Yeah. We can talk a little bit about TikTok and Google, um, which are, those are probably gonna be your three main, you could also do LinkedIn, but most ad functionality is very slim to whatever we talk about. So Facebook is the easiest starting point for everyone here, Google you're, um, ads, which super easy, but that's how you see those Google ads. Like if you search something and it's the top thing, uh, like, oh, uh, for this SEO yeah. Functionality or on a YouTube ad, that's how you're gonna run those and then TikTok or, you know, just a normal ad, but they run almost exactly like a Facebook ad and LinkedIn ads are the same way. And I can know in the difference of like, why you'd wanna use one of those over the other two. Nick Clason (04:03): Yeah, yeah, yeah. Um, well, I here's the thing, I know that there's been a couple different times where I've tried to run an ad. Um, mm-hmm and I'm pretty much an idiot. And you told me about six months ago to run a TikTok ad. So I did, so I started the TikTok ad account. I did all the things, I filmed the video and then I violated some community guideline that I didn't even know. I, I violated. And so they like blacklisted my video and then I was just stuck. And even when I asked you for help, you're like, well, I can't remember what you said, but like I think I reached out to 'em and they didn't answer me um, Matt Johnson (04:45): Yeah, it's usually step one is reaching out. Um, TikTok could have, my guess is TikTok is cuz it was a religious ad. Nick Clason (04:55): Mm yeah. And well, the point, my point in saying all that is like, I just, I felt so like over my head, like right. I was just waiting into like something I never really waited into. And so it just felt, uh, if it can feel really intimidating. And so yeah, I was hoping that kind of through this, um, we could look at just a step by step ad building framework. Um, but I wanted to start there because right. The idea, I think a lot of churches, if they're like, oh, we should run an ad. Why to get more people here. Right. Um, while that might be an option or a solution to what is about to happen. Um, I think that there needs to be a little bit more of a dynamic and a little bit more of a robust why, um, understanding that there are different avenues to it. Nick Clason (05:46): There are the three different, there's the awareness, there's a consideration and there's the conversion. And so the purpose of your ad is important. It's good to define that and know the reason why you're doing it and know mm-hmm, that running an ad and anything like digital marketing online is gonna take time. And so you may not have one week, a hundred people in your church and the next week a thousand people in your church, you're probably gonna have to build to that. And that's where like the, the purpose of ad running is that it, it slowly builds that that brand awareness and equity over time. Um, at least that sounds good to me. And so I'm just saying all that stuff. And so hopefully you agree. And if I said something I shouldn't, you'll just you'll tell me I'm wrong. Matt Johnson (06:31): Yeah. Yep. No, you're good. Keep going. Nick Clason (06:33): So let's talk about it then. That's all I got. So let's talk about it then let's, uh, dive in. If you are brand new, like you have a Facebook page, um, for your church, um, let's assume that that's the starting spot then. Where do you go? Matt Johnson (06:50): Yeah. So the thing is you gotta set up a business account on Facebook. So you go, if you type in business.facebook.com, you can set up your ads account and that's how you're gonna set up your ads account. But before anyone listening to this runs an ad, I want you to ask yourself two questions. How much content do I have and what is my margin of time? And the reason I say that is cuz when we start talking about ads and how to really do ads, well, you're gonna a lot of time and a lot. It's really just ad, which is what Nick Clason (07:27): Like a one single ad one campaign. Yeah, Matt Johnson (07:30): Yeah. Which our church used to do all the time. But our conversion numbers on that where we're like 14 for, or, you know, uh, $6 for a lead. If I'm on that's bad. If I'm, yeah. If I'm over $4 a lead, I feel like a failure. Um, cause it's a waste of money honestly. And like we got our ads now to 39 cents a lead, so wow. Uh, which, you know, like that's very rare that you hit that. And honestly, we got really lucky and it's all got in that, but like that's the, but it took a lot of time, a lot of new content, a lot of new strategy for that. So if you're just like, Hey, I just wanna run one ad kind of targeted here. I have this much money. My recommendation was to would to be just to boost some posts on Facebook, which you can do that directly in your post that you create. There's like the boost button. And it's just gonna send that out to all your current followers to the front of their page. And you put that same money there and you'll have a higher conversion on that right now. So let's just start with that caveat before we jump down this pipeline. But now let's say I have the time, Nick Clason (08:34): Let, stop you for a second. Let's say like, let's talk about types of content. Like what do you mean by that? What are we looking for? Types of content wise to crazy question you say, make sure you have some, what is it like, maybe someone's sitting here thinking like, I, I might have some, but it depends. I'm not, I'm not exactly sure. Matt Johnson (08:52): Okay. So that's, we, we can really dive into that, but I would say if you don't have three pieces of unique content, don't run an ad. So, okay. We are currently running awareness ads for our church and we have nine pieces of video going out right now, Nick Clason (09:08): All at the same time. So Matt Johnson (09:09): All at the same time and they're all targeting different things and they're all being way differently, which, uh, we can kind of get into the nitty gritty of some. I can get into the nitty gritty of that. It's like actually showing how to set up an ad. I'll recommend some like videos you can watch to actually walk through that. Um, but I really cause it's hard on a podcast for me to explain, okay, you go here, press the plus button. You're like, what the heck are we talking about right now? So, um, but yeah, so have some unique content. So like a big example of this is like when we were trying to sell lead the cause at dare to share, we'd run nine videos, nine graphics and uh, um, like actual like, you know, a color background with words on it and then just nine photos. So just normal photos. Wow. I mean, that's, I mean, that's a different way to like, that's a lot of content to get, you know, a lot of people to sign up and sell out those events, which would work. So play that. So like I would recommend get one video, one photo and one graphic and that's gonna really help you start to experiment with this. Nick Clason (10:14): Okay. All right. Great. So that's, that's some of the content examples then what mm-hmm Matt Johnson (10:19): okay. So you have your content, you need to know what you're trying to promote. Okay. So you're trying to get people to come to church. Are you trying to get people to download your ebook? Are you trying to get people to register for alpha? Are you trying to get people to, um, you know, buy a shirt own? Yeah. Clarify your win. Matt Johnson (10:40): You need to know that cuz that's gonna depict. If you do an awareness campaign, a consideration campaign or a conversion campaign, and that's something you gotta define before you even start building, you know, your ads. So what's just start with the brand awareness, like an awareness campaign. So I want people just to know about my church and let's just for this example, say our church is life, church, not the actual life church, but we're just some subsid area of a life church in the middle of no. Okay. So we want people to be aware of life church. All right. So I'm gonna set up an awareness campaign with brand awareness life, church, and then the goal of that ad. So you're gonna have to choose like, okay, what is, what, um, what is like my target? What is my budget? And then you're gonna go, what is the goal? So pick your budget. I always do a daily budget when I do an ad and I always recommend start out about $10 a day. Okay. And you turn it off when you're ready to turn it off. So you don't need to spin Nick Clason (11:45): So you can run it. You can run it in perpetuity. You're saying mm-hmm if you can just keep running it mm-hmm okay. Matt Johnson (11:53): I Nick Clason (11:53): $10 a day to throw at it. Matt Johnson (11:55): Yeah. And then we turn off our ads. Once the conversion goes below what I want it to. So okay. When the ROI starts out, weighing it. So you'll go through and your name, your ad you'll schedule it out. But the big, next step is creating your audience. Matt Johnson (12:11): This is the most important part of your ad. So before you run your ad, you need to decide who am I targeting here? So, all right. We are, let's say we are life. Church is located in Phoenix, Arizona. I'm gonna target Phoenix, Arizona then. So you start with, okay, we're gonna target get Phoenix, Arizona. You're gonna pick the age. You're gonna pick like, uh, so let's say, okay, we wanna this let's say we're promoting something that's for young adults. So we would probably choose 18 to, you know, 40 year olds to come to this event. So I would target them specifically and Phoenix, Arizona. And then you can start like looking up interest and behaviors for them. So this is something that's recently just changed in Facebook in the last couple of months is you used to be able to like, uh, type in, oh, okay. Matt Johnson (13:04): Bible study in there. You can find people that have, you know, liked Bible study or Christian or whatever. So you could type in religious stuff. Facebook doesn't allow that anymore. So you're gonna have to get creative. So this is how, what we started doing, um, at dare to share. And then currently here we started thinking, all right, who, what do our people like around here? So one thing we started tar targeting was like coffee lovers. Okay. Um, is we know youth pastors love coffee. Uh, we started targeting here. This is a really funny one. Nick. I don't know if you can do it now. I'd have to double check with the new update, but we targeted skinny jeans so we started, you know, targeting people that were, were skinny jeans. Um, and you just gotta find the things that their interest in the behaviors that they all have in common as you're running the ad. So let's say Phoenix. Okay. We wanna target people that like maybe, uh, I'm trying to think of like, if there's any personalities that they even let do anymore, like they've changed it a lot. Uh, like you used to be able to like target over, Hey, you liked Lee Stroble. Matt Johnson (14:11): So let's do Lee stro, but you know what I just thought of what might be. Oh, Nick Clason (14:23): I'm sorry. Hello, Eleanor. Welcome to the podcast. We should add her as a, a host. Matt Johnson (14:30): A host. Yeah. Yeah. She, I think she she's pooping right now. Oh, oh. What? The life? Um, Nick Clason (14:36): That happens to me sometimes. Matt Johnson (14:37): Anyway. know. Uh, so let's say, uh, you think of a TV show that your congregation has all talked about or whatever. Like you can look it up for that TV. So, um, so you can like, you know, do detail targeting on that. Um, great. And then you'll do like, okay, let's how are we gonna place it? I always do like how Facebook would place it, cuz Facebook's algorithm is gonna weigh how it thinks it should. Um, and then you'll go to your next step. So does that all make sense so far before we move on to what's next? Nick Clason (15:13): Yeah. Yep. Sound good. So you're segmenting down your audience. Okay. You're choosing them. You're getting nitty gritty specific about what they are. Matt Johnson (15:22): Yep. Yep, exactly. Nick Clason (15:24): And then, um, do you need to go change a diaper so that we so that she does, so that you're good with that? Or do or can you keep plowing through Matt Johnson (15:33): Yes, I will. I will go change the diaper real quick. Okay. And Nick, you do some filler Nick Clason (15:40): Great off, off, I'll be right back off. He goes off our, our podcast marketing expert goes all right, great. So after some technical difficulties, Matt, what comes next? Matt Johnson (15:51): Yeah. So, uh, the next thing after you get your audience, you decide everything you're gonna do your ads. So you start naming your ads and this is where you make all your content. You set up your ads as image videos, carousel, collections, cetera. Um, and this is really where I want you the listener to get creative here. Okay. So this is where a copy. So all the words you write are gonna be super important. Um, cause you can do five variations of everything you write. And I say, do five variations, cuz Facebook will choose like their algorithm, which one's converting the best. That will become your number one. But so you don't wanna just do one variation there cause you're not getting Facebook any time to like learn. And this is also where you'll add in your other ad sets. So you can start doing, uh, the other videos. Matt Johnson (16:49): You maybe have other photos, graphic, whatever that looks like. So, and then we create five pieces of copy, five titles for each and get fun here. Like this is really where you should be testing out. Uh, okay, what are people gonna search or think, or what's gonna hook with them. So, um, and it's funny when I do this because I'll get so many messages from people around the church, like, Hey, uh, why am I seeing this version? And I was like, well, it's clearly, that's what your likes have. Uh, you know what Facebook has thought that you liked the most. And clearly it worked cuz you're texting me about it. Yeah. And you know, the other hunt, 99 things that go out a week, you didn't notice at all. So like that's so, um, yeah. Have fun with emojis in there. Fun titles, be funny, serious vision casting, whatever that looks like for your church. This is the time that you can start to really do it. Nick Clason (17:47): Okay. So build out. But, but when you do that, when you launch it, try to do that with a variety of different types of content, do some video, some static, post some graphic posts and is what you're doing is you're just kind of sending all of them out to Facebook to see which one performs the highest or are you letting all of them run? And then let's just say, this is your first time. Like what is a terrible like conversion? Like when is it like, okay or what's I guess maybe not even a conversion, but what is the sound? The alarms like hit the Jack button, don't run this ad anymore. It's a waste of your time, a waste of your money. Um, and what, when should they, like, this is the thing. And now with that, you should start over because it's not going well. Matt Johnson (18:31): Yeah. So, uh, Facebook will do something called free Facebook learning. So I wanna be clear like once you like post an ad, it's gonna take a couple, it usually takes about a day or two before the will start running. So just be that don't freak out. Yeah. Don't freak out and also triple check all your copy and all that stuff. Cause if you change anything, it goes back into Facebook learning. So you're like, oh crap, I did this or whatever. It's gonna have to go back and learn again. Uh, when it comes to hitting a jet, uh, that's really on you of what your budget is and your like what your goals are. But like I said, if we're over $4 on a person for a conversion, I hit check on it. Matt Johnson (19:12): OK. Um, honestly it's usually if it's above $2 for us at our current church, just cause you know, money is, uh, something that you have to be cognitive of. So yeah. Um, if we're under $2 on our ad conversion, then great. Like we will, uh, keep writing that ad and I'll pour gas on it is what I tell the that's taking off. Let's put another, you know, 500 towards it until it starts to not as well. And then when it stops converting, well you can, let's the, title's try the copy let's even, or the colors, the background. And then you get to the point where it's like, okay, this ads run its course and you take that audience so you can take that cold list and the audience you learn from and advertise with, to them for something whatever's next for you. Nick Clason (20:01): Mm. Okay. So let's pretend like for you and, and us, we've been, we're running ads now for a while. Mm-hmm uh, is $2 something that like you build up to, or is that like a pretty standard practice? Like even if you're brand new, um, you wanna try and shoot to be under $2? Matt Johnson (20:20): Uh, I would say shoot for under $4 right now. Like everyone try to shoot Nick Clason (20:28): Four and then maybe as you, as you do more of this and as you become more familiar with it, you might, you might be able to whittle that down. You're saying Matt Johnson (20:38): Y yep. Yeah, definitely. Nick Clason (20:40): Okay. So, so the, the, the experience and the more familiarity and the more volume that you do with it, like will hopefully help, help drive that down. So I just wanna be clear that people are like that $2. That's your benchmark, but you've been doing this and yeah, you're pretty advanced on it. So it's, it's, you know, that's not a starting spot necessarily. Matt Johnson (21:03): No. I mean, there's sometimes that like this for this audience, you know, I keep it her $4 or $2, but like, let's say you have a 300, 500 product. If you're converting at $10 a person at that point, like the ROI outweighs it, you know? So it really depends on the product. Sure. But, um, if you're running free ads for awareness and just trying to get people to go to your website, if you're over $4, like don't get eject there, you know? Nick Clason (21:34): Okay. So you're just kinda watching the dashboard. Now you're watching the conversion rate. You're seeing which one is converting. What, if anything is next? Matt Johnson (21:47): Yeah. So that, uh, really will, um, come down to what your strategy is honestly. So, uh, right now we run a monthly awareness campaign at our church. Um, and what I do is like, we wanna just build up our audience on our Facebook ads. And as we're about to launch our summer ebook, we'll retarget, all those people that might have watched our awareness ad with the conversion ad or an engagement ad now. Um, OK. So it's a good way to like get in your pipeline. So I would recommend like, Hey, run ads for, you know, a couple months before Christmas, even, and then like target everyone for Christmas time or trunk or treat or whatever that looks like for you. Like you have some options there. Um, and also like, okay, go ahead. Do you, Nick Clason (22:38): Do you, uh, go back into like, say ad number one and everyone who's become an audience member of ad, number one, do you say target this ad to them? Or like, how does that work? And I get it, I'm sounding like, I don't know what I'm doing, cuz I don't. So Matt Johnson (22:55): When you're staying Nick Clason (22:56): Retarget, what do you do? How do you actually like go to those people? Matt Johnson (23:00): So it's really built off your Facebook pixel, um, which that's becoming a, you know, a little bit of a issue with new privacy laws, but you know, right, right now you can still kind of use it and it's retargeting people as you're creating your audience, you can like say target my Facebook pixel through this time or whatever, which should, if it's an awareness campaign and they're going to whatever you're trying to do. It's like if they're, if you are doing awareness campaign and the whole point was for them to go to your website, mm-hmm or to just click on your Facebook page, your Facebook pixel will read that if you put your Facebook pixel in your website, you have it. If you haven't, I'll give you, we'll put a resource in the show notes about how you can do that. Super easy takes 30 seconds to do. Matt Johnson (23:45): Um, you can retarget those people, uh, cuz they would be a warmer lead for you. So you're targeting people that have essentially seen your ad at that point. Um, another thing um, you can do is like target people that have watched a video for a certain length. So, uh, that's why videos are really good. And we did a lot of that at dare to share like, okay, this person watched the video, we wanna only target people. I've watched this video for 30 seconds. OK. So we've run ads that were like, um, you know, 15 minutes long cuz we wanted people to watch as much as they could. So we target 'em different and Netflix does this sometimes and it's kinda rare. I haven't seen it in a little bit, but they used to run ads of full episodes of a show. Wow. On YouTube. So before YouTube, a video would start on YouTube, you could watch a full episode of like an example right now it's really big as the scene man. So like maybe sand man's episode, one would pay, play as a full episode and then Netflix can just retarget you over and over. Cause you watch an hour of their content. So they know this person's hooked. Nick Clason (24:53): Yeah. that Matt Johnson (24:54): Gotta get subscribe. So you can do that too. So you can get really creative with this stuff. Nick Clason (24:58): Mm interesting. Okay. But so then that audience just kind of like builds in that Facebook, the business Facebook like add place and you're just saying, okay, uh, send this ad to someone who watched a video for longer than 30 seconds or send this ad to person who engaged with our ad at such and such level. And you're doing that for, you know, so if you run a bunch of awareness adds, what you're saying is you can do a bunch of awareness ads and then once you get to Christmas, once you get to VBS, once you get to like your big event that you're actually trying to then go from like a awareness to like a conversion, you can start to specifically target those people be because in marketing words, they're warmer, they've engaged with you longer or at least at some level through previous ads. Okay. Matt Johnson (25:48): Yep. So a good example of this is like right now we're running an awareness ad. My goal is not like conversion rate on anything yet. Like how much it cost. It's just how many results people are we getting like to play our ad a week. And our goal is about 10,000 a week and we're hitting about 10,000 people. Every seven days are looking at our ads. And now that we're about to launch our fall ebook, we're gonna just retarget all those people that might have, you know, done a through play on our stuff to download the fall ebook. Nick Clason (26:18): OK. OK. Matt Johnson (26:19): So they're Nick Clason (26:20): Interesting. Matt Johnson (26:21): We're building trust. So the, I whole idea of your ad is to build trust with them and not to go back to the days of like commercials where it's okay. I'm just trying to get you to buy this product or whatever. Right. Like build trust with your audience. So give them a reason to wanna keep seeing your stuff. Nick Clason (26:38): Yeah. Yeah. Well it's like what we were talking about right. At the beginning, right? Like this isn't going from a a hundred people to a thousand people. You're trying to like yeah. Be a good mentor show, show them that your church is trustworthy and all that type of stuff. So. Yep. All right. Great. Um, anything else? Like that's a, that's uh, how to get it going, how to get it set up all those types of things. My audio cut out in the middle for half of it. So you were just flying solo and you didn't even know no. Matt Johnson (27:06): What are we missing? Nick Clason (27:09): Changing diaper. We had a very productive morning. Yeah. What's the last little bit of thing that, that the people need to know anything. Matt Johnson (27:17): Um, like go set up some ads for $10 a day, try a week out or whatever. Um, just go test it, watch some videos we'll put so a bunch of stuff in the show notes for you. And I also wanna be clear, like ads are changing constantly. Just like everything else that we've talked about. Like, you know, this is this week, next week. This could all just drastically change. Cause you know, Facebook just decides, Hey, this is what we wanna do now. You know? Or Google decides, oh, we're not doing it that way anymore. We're not gonna weigh our, uh, our Google ads as high. We're gonna go back to YouTube ads being weighed higher. There's always, you never know. So just keep that in mind too. So I'll even put into some resources that you can check in. Like what's most updated stuff for ads. So, uh, love it. We'll have a lot of, lot of stuff. This is definitely more techy and more of the technical side of everything we talk about on here. It's not philosophical at all. Yeah. So anyone can do it. You just gotta have patience and go test it out. Nick Clason (28:18): Yep. Love it. All right guys. That's it for today then? Uh, like and subscribe, give us a, uh, rating. If you found this helpful, please share it with a friend hybrid ministry.xyz online at hybrid ministry on Twitter and we will catch you next time. Matt Johnson (28:38): Bye guys.

To get the most out of a digital marketing campaign, it's a good idea to make display ads a part of your overall strategy. What are display ads?Display ads appear on third-party websites and use a combination of graphics, text, images, video, and animation to grab the attention of a specified target market. The ads also link to a website or landing page where the user can engage and learn more about a product or service.Why They Work:There are many layers to a display ad that make them effective for attracting your ideal audience. They:> Are extremely targeted - appearing in front of the right audience at the right time> Block the competition by showcasing your firm during a search> Retarget interested searchers on other websites, social media feeds, and search engines> Build trust and authority> Create brand recognitionWe bring our clients results!  Learn how you can consistently see increased traffic, enhanced brand loyalty, and new, qualified leads.  Visit https://www.lbmsllc.com/lp-attorneys/ General Info:If you want to get a hold of us, or you would like to be a guest on our show simply click here: https://www.lbmsllc.com/contact-us/Is there a topic you would like us to cover? Send an email to info@lbmsllc.com or simply call 888-416-7752Want a free evaluation of your digital marketing presence? Simply click here: https://www.lbmsllc.com/online-presence-report/and we'll send you a free snapshot report to get started.For a copy of my book, 7 Steps to Recession-Proofing Your Business, click this link: https://www.lbmsllc.com/bookConnect With Us On Social Media:Facebook: https://www.facebook.com/lbmsllcInstagram: https://www.instagram.com/lbmsllc/Twitter: https://twitter.com/lbmsllcLinkedIn: https://www.linkedin.com/company/local-business-marketing-solutionsAlignable: https://www.alignable.com/fanwood-nj/local-business-marketing-solutionsConnect With Frank Directly on LinkedIn: https://www.linkedin.com/in/fdemming/YouTube: https://www.youtube.com/channel/UC97CxzX4YnOazsF39DOe34A

Professional Sales Tips you'll learn today on The Sales Podcast... Marketing for over a decade 7-year focus on financial advisers Early in the paid marketing space like YouTube and Facebook ads An internet marketing guy he followed took his skills to old school industries that weren't great at marketing and Chris did the same Chris was drawn to the financial markets when he was younger so he focused on that niche He was a "traditional" marketing agency for his clients It worked, but he saw the problem that more leads is not always the answer Get a better backend in place to nurture these leads  Related episodes and posts Blinking cursor syndrome Repurpose your content Fix your follow-up failure You need a multi-media, multi-step follow-up sequence Too many companies just want to pay for "hot leads" and they stack names into a system that can't handle them You need to get better at converting your leads A lot of companies are fine and offer a great product/service that people want but they can't sell! They focus on the easy wins and they end up being fat, dumb, and happy They really don't know how to sell Most companies do not have a CRM or they are not using it properly Let your authenticity come through your marketing Content is still king Sort, sift, and separate by being effective Fix your follow-up failure More leads is not always the answer." A monthly newsletter is not follow-up You must do more to follow-up Master intent-based prospecting Look at who is opening your emails and watching your videos Do lead-scoring in your CRM Not all leads are created equally Create timely, essential reports Report on industry news Create a simple selfie video You can't avoid prospects by giving free, valuable content What are the FAQs and SAQs How to handle the blinking cursor syndrome There's always someone who wants to buy and you can dumb-luck your way into a sale with decent marketing." Have a content calendar Make it a priority Retarget your website visitors, especially your YouTube visitors Sales Growth Tools Mentioned In The Sales Podcast Get his free checklist for increasing your profitability and sales growth

Welcome to The Nonlinear Library, where we use Text-to-Speech software to convert the best writing from the Rationalist and EA communities into audio. This is: How To Go From Interpretability To Alignment: Just Retarget The Search, published by johnswentworth on August 10, 2022 on LessWrong. When people talk about prosaic alignment proposals, there's a common pattern: they'll be outlining some overcomplicated scheme, and then they'll say “oh, and assume we have great interpretability tools, this whole thing just works way better the better the interpretability tools are”, and then they'll go back to the overcomplicated scheme. (Credit to Evan for pointing out this pattern to me.) And then usually there's a whole discussion about the specific problems with the overcomplicated scheme. In this post I want to argue from a different direction: if we had great interpretability tools, we could just use those to align an AI directly, and skip the overcomplicated schemes. I'll call the strategy “Just Retarget the Search”. We'll need to make two assumptions: Some version of the natural abstraction hypothesis holds, and the AI ends up with an internal concept for human values, or corrigibility, or what the user intends, or human mimicry, or some other outer alignment target. The standard mesa-optimization argument from Risks From Learned Optimization holds, and the system ends up developing a general-purpose (i.e. retargetable) internal search process. Given these two assumptions, here's how to use interpretability tools to align the AI: Identify the AI's internal concept corresponding to whatever alignment target we want to use (e.g. values/corrigibility/user intention/human mimicry/etc). Identify the retargetable internal search process. Retarget (i.e. directly rewire/set the input state of) the internal search process on the internal representation of our alignment target. Just retarget the search. Bada-bing, bada-boom. Problems Of course as written, “Just Retarget the Search” has some issues; we haven't added any of the bells and whistles to it yet. Probably the “identify the internal representation of the alignment target” step is less like searching through a bunch of internal concepts, and more like writing our intended target in the AI's internal concept-language. Probably we'll need to do the retargeting regularly on-the-fly as the system is training, even when the search is only partly-formed, so we don't end up with a misaligned AI before we get around to retargeting. Probably we'll need a bunch of empirical work to figure out which possible alignment targets are and are not easily expressible in the AI's internal language (e.g. I'd guess “user intention” or "human mimicry" are more likely than “human values”). But those details seem relatively straightforward. A bigger issue is that “Just Retarget the Search” just. doesn't seem robust enough that we'd want to try it on a superintelligence. We still need to somehow pick the right target (i.e. handle outer alignment), and ideally it's a target which fails gracefully (i.e. some amount of basin-of-corrigibility). If we fuck up and aim a superintelligence at not-quite-the-right-target, game over. Insofar as “Just Retarget the Search” is a substitute for overcomplicated prosaic alignment schemes, that's probably fine; most of those schemes are targeting only-moderately-intelligent systems anyway IIUC. On the other hand, we probably want our AI competent enough to handle ontology shifts well, otherwise our target may fall apart. Then, of course, there's the assumptions (natural abstractions and retargetable search), either of which could fail. That said, if one or both of the assumptions fail, then (a) that probably messes up a bunch of the overcomplicated prosaic alignment schemes too (e.g. failure of the natural abstraction hypothesis can easily sink interpretability altogether), and (b) that might mean that the system just isn't that dangerous in the first place (e.g. if it tu...

Link to original articleWelcome to The Nonlinear Library, where we use Text-to-Speech software to convert the best writing from the Rationalist and EA communities into audio. This is: How To Go From Interpretability To Alignment: Just Retarget The Search, published by johnswentworth on August 10, 2022 on LessWrong. When people talk about prosaic alignment proposals, there's a common pattern: they'll be outlining some overcomplicated scheme, and then they'll say “oh, and assume we have great interpretability tools, this whole thing just works way better the better the interpretability tools are”, and then they'll go back to the overcomplicated scheme. (Credit to Evan for pointing out this pattern to me.) And then usually there's a whole discussion about the specific problems with the overcomplicated scheme. In this post I want to argue from a different direction: if we had great interpretability tools, we could just use those to align an AI directly, and skip the overcomplicated schemes. I'll call the strategy “Just Retarget the Search”. We'll need to make two assumptions: Some version of the natural abstraction hypothesis holds, and the AI ends up with an internal concept for human values, or corrigibility, or what the user intends, or human mimicry, or some other outer alignment target. The standard mesa-optimization argument from Risks From Learned Optimization holds, and the system ends up developing a general-purpose (i.e. retargetable) internal search process. Given these two assumptions, here's how to use interpretability tools to align the AI: Identify the AI's internal concept corresponding to whatever alignment target we want to use (e.g. values/corrigibility/user intention/human mimicry/etc). Identify the retargetable internal search process. Retarget (i.e. directly rewire/set the input state of) the internal search process on the internal representation of our alignment target. Just retarget the search. Bada-bing, bada-boom. Problems Of course as written, “Just Retarget the Search” has some issues; we haven't added any of the bells and whistles to it yet. Probably the “identify the internal representation of the alignment target” step is less like searching through a bunch of internal concepts, and more like writing our intended target in the AI's internal concept-language. Probably we'll need to do the retargeting regularly on-the-fly as the system is training, even when the search is only partly-formed, so we don't end up with a misaligned AI before we get around to retargeting. Probably we'll need a bunch of empirical work to figure out which possible alignment targets are and are not easily expressible in the AI's internal language (e.g. I'd guess “user intention” or "human mimicry" are more likely than “human values”). But those details seem relatively straightforward. A bigger issue is that “Just Retarget the Search” just. doesn't seem robust enough that we'd want to try it on a superintelligence. We still need to somehow pick the right target (i.e. handle outer alignment), and ideally it's a target which fails gracefully (i.e. some amount of basin-of-corrigibility). If we fuck up and aim a superintelligence at not-quite-the-right-target, game over. Insofar as “Just Retarget the Search” is a substitute for overcomplicated prosaic alignment schemes, that's probably fine; most of those schemes are targeting only-moderately-intelligent systems anyway IIUC. On the other hand, we probably want our AI competent enough to handle ontology shifts well, otherwise our target may fall apart. Then, of course, there's the assumptions (natural abstractions and retargetable search), either of which could fail. That said, if one or both of the assumptions fail, then (a) that probably messes up a bunch of the overcomplicated prosaic alignment schemes too (e.g. failure of the natural abstraction hypothesis can easily sink interpretability altogether), and (b) that might mean that the system just isn't that dangerous in the first place (e.g. if it tu...

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In today's Shopify ecommerce podcast, my guest is Adam Robinson, the CEO and Co-Founder of GetEmails. Their platform identifies 45% of your anonymous Shopify store traffic and sends you deliverable email addresses of those people that didn't purchase or fill out a form on your website. You then clone your welcome sequence from our email service provider and change the title of the first email to "Thank you for visiting (your brand name here).With extremely high open and click-through rates, this will be your highest-ROI channel. Profitably GROW and SCALE your Shopify store with the resources mentioned in today's ecommerce podcast episode.CLICK HERE > eCommerceFastlane.com or eCommerceFastlanePodcast.com See acast.com/privacy for privacy and opt-out information.

In today's episode I chat with you about my top tips to bring back previous students! I know this may be a topic that makes you feel a little uncomfortable and if that is so then this episode is specifically for you Have a specific email list for those that have un-enrolled Acknowledge why they might have left (bored, didnt like style/teacher etc) Encourage/welcome them back to either a free workshop or trial option Remind them that you will stay in touch with special offers Offer them something else? Dance might not be for them, but might need holiday care They may have a friend, sibling etc Keep communication open Retarget email list on Facebook ads Be ok with them saying no or unsubscribing

There are countless ways to get eyes on your #content. However, #facebookis one of the most powerful. Best thing? Promoting your #contenton #facebook doesn't have to break the bank. You can start from as little as $1 per day. Hi i'm cally, from the international institute of digital marketing. Let's look at how to use #facebook ads to distribute your #content 1. Create relevant #content You need to create #content that's valuable to the people you're targeting. Ask yourself, Who is this #content for? Why would they spend time consuming it? Would someone who doesn't Know our brand share this? To accomplish this, your #content should do one or both of these things: ➢ Answer a common question your prospects ask ➢ Solve a problem or pain point your customer has It also needs to be done in a way that's engaging. A feed's intent is to inform and/or entertain. #facebook wants its users to have a great experience so they stay longer. 2. Analyze results As you create #content regularly, you can start to see what works and what doesn't. Whether it's video, written, or live #content, you can see what brings a better reaction from the audience. #facebook provides an incredible amount of datawhenever you post #content – reach, engagement, and engagement rate – and you can break it down by type of post. With video posts, you can access even more data, including the important average watch time. 3. Promote best-performing #content Use the data to inform your paid #facebook #content promotion. You should advertise or boost your #content to new audiences who aren't fans or regular consumers of your #facebook #content. You want to use #facebook ads to amplify #contentthat's already working. If something does well organically, it'll likely perform well with paid too. Focus on promoting evergreen #content– the longer the #content's shelf life, the longer you can boost the post. 4. Retarget those who consume your #content Getting people to consume and engage with your #content is important, but it's only the start. If people are consuming your #content but aren't becoming customers, what's the point? That's what really matters to your bottom line. How do you take people who have consumed your #content and turn them into loyal customers? Retarget them. If someone reads one of your articles or watches a video on #facebook, you're able to serve a follow-up ad for additional #content. You can make the ad super relevant because you know the viewer already consumed your #content. For more information, visit www.thedigitalmarketinginstitute.org #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitut --- Send in a voice message: https://anchor.fm/iidmusa/message

“One of the first places we start is to identify who's going to, you know, make those micro commitments with you. Because those are the individuals that you want to go ahead and focus on and try to scale with.” - Vladimir Adonis   Welcome to Speaking 4 Profit, where your voice is your power! I'm Evolve Benton and for this Speakers Room Live episode, Vladimir Adonis tells his story of taking a plunge into entrepreneurship and how others can do it too. By keeping a vision in mind, defining a business model, and learning marketing tactics, it is possible to put yourself out there in a much better position that promotes profitability.   It all started with a dream and asking that question how else can success be defined? About 15 years ago, I started working in higher education for an online university. I worked my way up to an executive-level position. I worked as a college Executive for 12 Years. About five years into my executive position, I knew that it wasn't something I wanted to be doing for the rest of my life. Something inside of me told me I should start my own business. I found and hired a programmer to build me a dating/dance-type website so that I would be able to launch my first business as an entrepreneur. Fast forward a year later – the website was -launched. But to my surprise, I had a hard time getting members to join, and I had to close down the site to avoid losses.   Then I decided to take what I had learned about lead generation and marketing and began hosting workshops in my area. After hosting over 60 local marketing workshops and helping other businesses dial in their -marketing – I felt comfortable with my craft. Today I specialize in lead generation and marketing. Helping businesses generate leads and make more sales. I also help people take their knowledge, experience, and expertise to turn it into an online coaching program.    [00:01 - 07:43] Establishing Your Definition of Entrepreneurship Who is Vladimir Adonis? Joy is about appreciating the simple things in life - breathing fresh air, having a place to live, and the basic things in life. Seeing progress brings us joy. Join the Facebook Group: Black Creators Connect Vladimir talks about his coaching journey Refine your definition of entrepreneurship. For Vladimir, it's about the evergreen business model. The biggest learning lesson: $30,000 investment gone At the end of the day, it is up to you to pivot. Defining the evergreen business model It is creating an asset, transforming into a marketing material, and being hands-free as much as possible.   [07:44 - 20:50] Making the Offer, Leveraging, and Repositioning Setting up your offers This is about offering your service and expertise at a certain price point. Advantages and processes of mid ticket offers The key is solving problems in the marketplace. Let people show up and be accountable. Leveraging your advertising Start with $10 a day for the testing period to reach different audiences. The varying categories of individuals Identify those willing to make micro commitments with you to scale with. Putting together a solid ad Recognize the stages of the marketing process. Awareness stage Interest stage Lead generation Your landing page should be about how your clients can take the next step with you. Introducing ourselves to the audience The advertisements, landing pages, and training offers are done to warm up the audience. Making our offers irresistible Retarget your ads, add more content, or reposition your offers. [20:51 - 27:24] Taking the Plunge to Entrepreneurship The beauty of coaching Coaching is transformational. It is helping realize one's potential, expertise, and assets to take on the next step. Tips for entrepreneurs In order to grow, you have to do what's difficult. Establish a sales or marketing process with a degree of predictability. Know better and have processes in place Vladimir Adonis' success stories It is about being happy that you did it - that you made the transformation. [27:25 - 31:29] Final Thoughts   Connect with Vladimir Adonis – leave a review and comment (links below) Closing thoughts and advice from Vladimir and Evolve  Key Quotes:   “Evergreen means it's as hands free as possible, it means that I create the process.” - Vladimir Adonis   “We really want people to show up and be accountable. And what I have found is when people invest their money, they actually show up.” - Evolve Benton   “Success for me is just, I'm happy I did it. I'm happy that I made the transition.” - Vladimir Adonis     Connect with Vladimir! Website: https://www.vladimiradonis.com/  Facebook: https://www.facebook.com/vladimiradonis20  Instagram: https://www.instagram.com/vladimiradonis3/  Connect with Me! Join our Facebook Group: https://www.facebook.com/groups/speaking4profitacademy Follow us on Instagram: https://www.instagram.com/speaking4profit/ Visit my website https://www.evolvebenton.com/  Follow me on Instagram @EvolveBenton   LEAVE A REVIEW + and help someone discover the power in their voice by sharing this episode or click here to listen to our previous episodes. Don't forget to subscribe and leave a 5-star review!

#IIDM #Digital #Marketing Hi, My name is Cynthia and I am from the international institute of digital Marketing I am going to discuss a few digital marketing strategies that a fashion brand can adopt. There are a lot of fashion brands out there, so how do you differentiate yourself from the rest? That is the true difficulty. An excellent digital marketing plan is a fantastic solution for this. There has been a noticeable change in consumer behavior over the past few years especially when the covid 19 pandemic started. Consumers are a lot more digitally aware and want to purchase items online. How can you make their shopping a lot easier for them? 1. Retarget consumers -You can target these visitors by offering them reminder adverts that prompt them to recollect a product they saw previously. 2. Holiday promotions -You can send out emails to your subscribers over the holiday season telling them of discounts on a variety of products 3. Style manuals -You can develop style guides on the internet if your fashion brand's product offering contains a variety of apparel products 4. Influencers - Work with influencers with a huge following, such as fashion bloggers and vloggers, to better cater to your target demographic. 5. Engaging with your target audience on a regular basis is another strategy to establish brand loyalty 6. Video marketing is very important 7. Your fashion E-commerce site must have - excellent photographs, a 7. fantastic internal search engine, Personalized Search and Social Media Marketing, Customer Reviews from Real People, and lastly Buyer Protection Assurances. In conclusion, Digital marketing gives you all the tools you need to engage with your audience, raise brand awareness, and enhance profits. For more information visit our website at www.iidm.word. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that's all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://anchor.fm/iidmusa/message

To watch this episode visit our Youtube channel: https://youtu.be/-M1ZPpv3ew0David Gaylord will share key lessons he's learned while marketing Bushbalm: Three essential components of the marketing stack for new businessesRule of thumb for allocating marketing spendWays to scale your brand using public relations

When it comes to advertising, you wanna maximize your value. In this episode, Erik shares how you can do that using retargeting ads. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups. — For more information on the show, and to check out past episodes, go to journeyto100million.com!

Frank blindsides Nick with an age old debate of theirs: The meaning of Retarget in Unstable Unicorns! The cute, party card game has been the source of many fond memories, as well as heated discussions. So the brothers finally hash it out once and for all! Join Frank and Nick as they discuss one of their favorite games of all time. The brothers also discuss when rules changes and adjustments are ever justified and what that could mean for competitive play in board games.   Follow the socials!Instagram - @justtalkingchitTwitter - @justtalkingchitMusic Credits:Malecon by Soyb & Amine Maxwellhttps://soundcloud.com/soybmusichttps://soundcloud.com/aminemaxwellCreative Commons — Attribution 3.0 Unported — CC BY 3.0Free Download / Stream: https://bit.ly/al-maleconMusic promoted by Audio Library https://youtu.be/xbWzYbtMgIE

One of our favorite guests, Mike Sklut from the Digital Sales Division of Fox, joins us again to bounce around ideas on how to best spend your online marketing dollars. There are so many ways businesses can spend their marketing dollars online, but which is right for you. The answer is … I wish there was only 1 answer, but we go through some very viable choices and hopefully will help you avoid some common mistakes. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, we have invited Sherri-Lee Woycik, a Facebook Marketing and Ads Expert and founder of www.SocialMediaMinder.com. Sherri-Lee's mission is to help heart-centered entrepreneurs get more clients and customers from Facebook. She teaches and provides social media services to business owners who would like to use Facebook to reach a steady stream of dream customers and clients. Today, Sherri shares how Facebook ads help in growing your business. Life Experience[0:22]Sherri's company offers Facebook marketing and Facebook ads services to entrepreneurs all over the world. She had two kids, it was just going to be a part-time gig that she did to get me out of the house a couple of times a month teaching workshops to local business owners and setting up their Facebook, Twitter, and LinkedIn.Setting your price[7:14]The key is I never give up, I've done I'm relentless in personal work, and I never give up; I'll quit for five minutes. And I walk away for like five minutes.[9:07]the only thing that's different between these people having success and me having what I'm having is my level of self-confidence.[10:09]the whole key is being in question and not looking for the results. Anything you chase tends to run.Helping clients achieve goals. [11:57]Sherri helps people get massive visibility for their message on Facebook. She says she's seen clients who stop talking about the process and start talking about their results. One client saw an explosion go off in her head when she realized she was writing for them; she helps people get clear on that message and speak so that their community hears the impact and then uses Facebook to get visible and repetitive. You need to do Work. [15:16]You must still be here and still having to build up your social and engaging and helping. You must have a concern about it. Facebook advertisements are not the holy grail who will only do it alone. You can't just create an ad and reap the wealth.[15:49]Look at super successful people. They already know how to close. They only know what the copy needs to be. They know what image you know their message in their community. And then they repeat them.Effectively using Facebook. [17:21]Sherri personally loves Facebook, but what many people don't realize is that if they take the time to use it, the way Facebook wants you to use it. If you use the correct profile image, you create the right retargeting audiences in the ads manager, and you can retarget those who engage with your page.[18:30]Facebook wants you to do business on your business page, not on your profile. If you take the time to use Facebook properly, Facebook rewards you. [19:14]Facebook has challenged page owners to be more interactive. Facebook tracks that and gives your next post even more reach. It rewards retaining, engaging, informative posts.Increase Engagement[20:40]You cannot run ads to the members of your group or to your group directly. You cannot retarget anything in your groups. Retargeting is where you have a connection with somebody already.[21:53]You can grow your ad your group using ads by sending people from your ad off Facebook to a landing page with an excellent copy and a great call to action and a button that takes them back to your Facebook group. And you can now retarget those people who landed there and ended up back at your group in other ads.Things you need to do on Facebook.[23:23]You need to be doing Facebook Lives. People love Facebook Lives as long as you are clear you don't just get on a ramble endlessly. Make it short. Deliver something of value to your audience so that they can watch. Retarget the people who watch those videos and invite them to a free offer.Executing Ads.[26:33]Many people think all they have to do is run a Facebook ad, and it'll be okay; they're running the wrong kind of ads to the bad people at the wrong time. Facebook makes it easy to run ads, and they make it look easy to execute ads. Hosted on Acast. See acast.com/privacy for more information.

How do app marketers engage consumers and keep them using their apps? This is not a trivial question. For the last several years, one of the top problems marketers had with their apps was a User Churn. The numbers are staggering - around 30% of users used an app within the first day since they had downloaded it and only about 10% or less within the next 30 days.  But don't lose sleep over app retention and engagement questions. Today's guest is Tommy Yannopoulos, Director of Sales at Remerge. Tommy talks about the economics of mobile app retargeting to re-engage consumers. Today's Topics Include: ✔️  Mobile Marketing Industry: Valuable learning experience getting acquired by competitors ✔️  Retarget: Engage consumers when they are not on your property to complete an action ✔️  Performance Marketing: Math equation that everyone is trying to crack and scale ✔️  User Acquisition: Communicate consistently with consumers ✔️  App Ecosystem: Losing consumers is part of the game; reduce churn to relate to brand ✔️  Audience Segments: First-time and previous purchases present different behaviors ✔️  eCommerce App Mistakes: Lack of personalization Lack of focus on seamless consumer experience Use of poorly developed creatives not compelling to consumers Challenge of measuring efficacy and incrementality of campaigns ✔️  Privacy Updates/Delays: Consumers have rights, companies obligated to follow them ✔️  Android or iOS? iOS ✔️  Favorite App(s): AllModern from Wayfair ✔️  What's Tommy looking forward to with app technology in the future? 5G, Apple's innovation Links and Resources: Remerge Tommy Yannopoulos's Email Tommy Yannopoulos on LinkedIn The Social Dilemma on Netflix Quotes by Tommy Yannopoulos: “User acquisition, that's my biggest argument for why you should retarget. If it's economically in the green for you, there's really no reason why you shouldn't do it.” “You should retarget because you want to talk to your consumers on a consistent basis.” “It's important for businesses to stay engaged with their consumers because as we know, especially in the app ecosystem, losing consumers is part of the game.” “The Holy Grail of retargeting, in general, is personalization.” Follow the Business Of Apps podcast Linkedin | Twitter | Facebook | YouTube

INTRO: In this episode of Vitamin B Show you will meet with Jeet Banerjee an American serial entrepreneur, digital marketing consultant and TEDx speaker. Jeet started his first company when he was only 19 years old and till now, he has launched over 15+ businesses successfully and sold 2 of them. Jeet has built a number of wildly successful dropshipping brands that generated over 8-figures in sales. Now he is 26 years old and has very successful business, his own FREE Training class and has helped thousands of entrepreneurs to create successful online business. Jeet Banerjee Insights: Create Successful Online Business: Jeet reveals exactly how he build successful dropshipping brands and business and how you can do to do the same. How Important are your Customers: You need to understand your audience, how they think, what they want and what are their desires because at the end they are the ones that can make and break your business What is Media Buying: Media buying is easy and everybody can do it but what it's really important is to getting the right people to see the right thing at the right time and if you that it's really doesn't matter what platform you use because what it really matter is finding the right product and right advertisement… WARNING: inside of this episode there are hidden gems about: · How to convert followers into paid clients · How to adapt and innovate to create a competitive advantage · Deep psychology analysis of you target demographic · How to get people to take Action from your ad copy · How to master Retargeting people · The power of picking your customers brains Key Podcast Milestones: [00:58] Little more about Jeet [02:16] Creating digital marketing agency [03:18] Sold his company for 6 figures at 19 years [05:21] Figuring out what he wants to do [06:13] Skills you need to create business [07:56] 3 step formula [12:33] Creating accurate experience [16:31] Importance of taking actions [17:46] Customers and how important are they for your business [19:25] What is media buying [21:20] How to get the right people at right time [22:31] Create compelling ad copy [36:20] Things to do to create successful courses [46:43] What to do to create more success online [53:33] Leading by example [57:04] Retarget people and what platform you use [01:02:06] Create successful campaigns Quotes: Every business need the visionary someone that cannot just look at day to day but look at the future that is one skills that I brought to the table. It's not about if this going to benefit me tomorrow is if this going to benefit me two years five years ten years down the road. We control everything from the beginning to the end it's not just the solution that we offer it's the packaging the design the purchase what happens before the purchase the entire experience and this thing is priceless Treat your customer even better once they're your customers because at the end of the day your customers will make or break your business If you hit on the right audience especially in the field of coaching or consulting, these people will want to learn from you believe in the same things that you do you and just have to live by example Resources: clickfunels Facebook Instagram Youtube @thejeetbanerjee @theincomeincubator Instagram: @thejeetbanerjee @theincomeincubator Website: www.theincomeincubator.com Brittany Michalchuk @brittanymichalchuk PLEASE RATE, REVIEW & SUBSCRIBE

Meg is a former Facebook employee who now offers done for you Facebook marketing services. She transitioned from working on the platform to working in the platform so that other business owners could stay in their own zone of genius (not to mention that she has four daughters that she is now present and available for!) Topics Discussed Having success on the Facebook platform Standard Facebook Events and Custom Conversions Google Tag Manager Key Takeaways The number one element that we need to effectively use the Facebook platform for our businesses is the Facebook pixel. It will allow you to do three main things: Track analytical data on your Facebook ads Optimize your Facebook ads Retarget audiences The tracking code will be place on the page immediately after the desired action is taken. If someone is purchasing a product, the purchase event will go on the thank you page for that product. Google Tag Manager allows you to have a dashboard to manage all your tracking events for your site in one single place rather than having to add unique event codes throughout your site. Inside Tag Manager, you'll be able to Create a Tag (names: 30 seconds on a page, button click, etc.) Input the Standard Facebook Event code inside the tag Set a trigger (ie: when Tag Manager should fire that event to Facebook) Episode Quotes “You need to look at it as your funnel. You want to track people at every step of the funnel… Really itemize each step of that funnel.” – Meg Brunson   “Just about anything that you would need to install code on your website for… Google Tag Manager can handle it!” – Meg Brunson Be sure to listen to the end of the conversation to hear how we round out the trifecta of knowledge that Meg shares. Watch this video to see how easy it is to add new Facebook tracking events into Google Tag Manager https://youtu.be/NJPRk4-pLmw Connect with Jaime Instagram: @techofbusiness Twitter: @techofbusiness Facebook: @yourbiztech LinkedIn: https://www.linkedin.com/in/jaimeslutzky/ Email: jaime@techofbusiness.com Connect with Meg Website: https://megbrunson.com Marketing Website: https://eieiomarketing.com Instagram: @themegbrunson Facebook: @themegbrunson

Follow along in the 10 steps to startup for success! 1) Decide who you are going to serve 2) Interview them to learn what they want / need 3) Research your competition 4) Step into the opportunity 5) Move fast 6) Hold your cards close 7) Stay focused on your USP 8) Setup affiliates and influencers 9) Retarget ads strong 10) Focus on building customer relationships