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Gilberto Prado joined Mesquite ISD near the end of the first semester, but his personality and leadership qualities allowed him to hit the ground running. He came to Mesquite after only 4.5 months in Northwest ISD. Despite his brief time there, his coworkers loved him, showing the kind of immediate impression he makes. Prado is the Assistant Superintendent of Finance and Operations, which sounds like a job that is both very important and very boring (Ted asks him about this). When he was nine years old, Prado's family moved from Mexico to Dallas, and his educational foundation came from elementary and middle school in Dallas ISD and high school at St. Mark's School of Texas. Prado also talks about his unique leadership style and how he has integrated into the Mesquite community in only a few months.
Starting her career as a journalist before moving into school public relations, Lesley Bruinton quickly realized that many schools don't know how to utilize or value their communications and public relations professionals.So she set out to discover how she could use her skills and experience as a communicator to effect change for students and families in Tuscaloosa, Alabama. Recognizing herself as a content specialist, Bruinton incorporates strategic communications into her work, focusing on the four-step process of Research, Planning, Implementation, and Evaluation. This has helped Bruinton streamline her work and build capacity in others to be effective communicators. In this episode of SchoolCEO Conversations, Bruinton shares her thoughts on the field of school communications, the role that PR professionals can and should play in schools, and how they can help leaders in times of transition.To learn more about NSPRA, the National School Public Relations Association, check them out on Twitter @NSPRA or find your local chapter at nspra.org. Lesley Bruinton, A.P.R. (@lesleybruinton)Tuscaloosa City Schools ( @TCSBoardofEd)Subscribe to SchoolCEO at SchoolCEO.com for more advice, stories, and strategies for leading your schools. And if you have a story you'd like to share, email us at editor@schoolceo.com.
It might be time to take the temperature of your stakeholders' opinions about your school. Is it a bit cold out there among your constituents or cozy and warm? You can't change perceptions if you don't know what they are.
RC012 Preparing Educators to be Transformational Change Agents with Dr. Jill Alexa Perry Dr. Jill Alexa Perry is the Executive Director at Carnegie Project on the Education Doctorate (CPED). She is a Professor of the Practice, Administrative and Policy Studies, University of Pittsburg. Her research focuses on professional doctorate preparation and education, organizational change in higher education and faculty leadership roles. Dr. Perry's publications have appeared in Planning and Changing Journal, Journal of School Public Relations, Innovation in higher Education as well as several books and practitioner journals. Dr. Perry is a graduate of the University of Maryland where she received her Ph.D in International Education Policy. She holds an MA in Higher Education Administration and an BA in Spanish and International Studies from Boston College. She has over twenty years of experience in leadership and program development in education and teaching experience at the elementary, secondary, undergraduate, and graduate levels in the US and abroad. She is Fulbright Scholar and return Peace Corps volunteer. Dr. Jill Alexa Perry joins us this week to discuss the Carnegie Project on the Education Doctorate (CPED). “We need to have that distinction in education, where there is respect for the practical application in the same way there is respect for the PhD research..." "We, as school of education people, have an OPPORTUNITY to use the skills and knowledge we have to prepare people in multiple ways to be change agents..." This week on the Roll Call Podcast: The beginning of CPED Important distinctions between EdD and PhD A flexible framework What do the candidates get out of it? Is an EdD harder than a PhD? Why current practitioners would choose to pursuit a PhD Resources Mentioned: https://www.cpedinitiative.org Impacting Education: Journal on Transforming Professional Practice - http://impactinged.pitt.edu/ojs/index.php/ImpactingEd This episode is sponsored by REACH Boarding This episode is sponsored by REACH Boarding, an award-winning, feature-rich boarding school management tool used by over 400 schools in five continents to manage risk, increase efficiency, and improve communication in boarding school management. To learn more about REACH Boarding, its features and integrations, visit www.reachboarding.com Empowering the Future of Independent Education & Boarding School Management Thanks for tuning into this week’s episode of Roll Call with Brian Murray and Josh Simons, the show helping education professionals stay at the forefront of global education trends. If you enjoyed this episode, please subscribe to the podcast on Apple Podcasts and leave your honest review. Don’t forget to share your favorite episodes with your colleagues on social media to help us spread the word and help more education professionals stay at the forefront of independent education and boarding school management techniques to empower the future of the education environment.
Struggling to keep those spinning plates of myriad responsibilties in the air? We'll talk about how to prioritize your communication efforts while streamlining the rest of your job and getting more done.
Have a great school event planned? Want to get some positive media coverage? Find out how to engage your local media.
It feels like the media is out to get your school. The coverage of your district is always negative. They never care about any of the good things happening in your building. Et cetera, et cetera, et cetera. Look, I’ve heard it all before—I’ve even said some of it before. As a former journalist AND school PR lead, I can help build some understanding in this space that desperately needs it.It’s time to debunk the junk and help you build better relationships between your school and your friendly neighborhood media folks.
Why does getting the media to cover your school event seem like such a Herculean feat? It doesn’t have to be! As long as you’re willing to tweak your mindset, align your tactics, and show some patience, the rewards can be huge.Learn some tips in the first of this three-part series of how K-12 schools can work with the local media and improve their communications.
Learn how to filter out the jargon and improve your school public relations. Learn how to be clear, avoid education acronyms, and make your messages clear and convincing.
The Wire, which aired on HBO, is hands down my favorite television show of all time. The gritty drama that told the story of the streets of Baltimore felt so real. A textured portrait of an American city in decline, told many stories, and taught us many lessons. Reexamining the show many years later, I realized it not only taught us lessons on life, but it also taught lessons we can use in School Public Relations and School Marketing. In this podcast, I will examine SCHOOL MARKETING and SCHOOL COMMUNICATIONS by using quotes from the shows most interesting characters: Marketing in an Investment - 1:20 Expand Your Comfort Zone - 2:01 Learn More... Achieve More - 2:48 Influencer Marketing - 3:02 Boots on the Ground - 4:37 Be the Expert - 5:27 Know the Trends - 6:16
SCHOOL PUBLIC RELATIONS: MAKE YOUR PUBLIC SCHOOL A SCHOOL OF CHOICE NSPRA Executive Director and winner of this years Horace Mann League Award for being a great friend to Public Education,Rich Bagin, is our guest on "Why district PR matters more NOW than ever!"
SCHOOL PUBLIC RELATIONS: MAKE YOUR PUBLIC SCHOOL A SCHOOL OF CHOICE NSPRA Executive Director and winner of this years Horace Mann League Award for being a great friend to Public Education,Rich Bagin, is our guest on "Why district PR matters more NOW than ever!"
?MARKETING AND COMMUNICATIONS FOR TECH SCHOOLS Rich Bagin of NSPRA is our guest along with Shane Haggerty,NSPRA Board member and Communications Director at Tolles Career and Technology Center in Plain City, OH
DISTRICT COMMUNITY ENGAGEMENT:EARNING ACCREDITATION IN SCHOOL PUBLIC RELATIONS Rich Bagin, Executive Director of NSPRA is joined by Barb Nicol , their representative to the Universal Accreditation Board and from Eudora KS schools, Comm Director and author Kristin Magette.
MEASURING YOUR SCHOOL COMMUNICATIONS EFFECTIVENESS: THE RUBRICS PROJECT Rich Bagin of NSPRA with Sandy Cokeley of Cokeley Communications, past president of NSPRA & creator of SCOPE Presented by Hapara
A DAY IN THE LIFE OF A SCHOOL COMMUNICATIONS PROFESSIONAL NSPRA Executive Director Rich Bagin is joined by Jim VanDevelde , Comm Director at NY's (Home of The Mets) Lakeland Central School District & Nicole Kirby Comm Director for the Park Hill School District near KC,MO (Home of The Royals), Of course, we'll see if they can get along and also we'll learn why every school district should have a PR pro. Presented by MENTORING MINDS
School Messenger presents NSPRA's Rich Bagin and his special guest , Director of Communications for the Eudora Kansas Schools, Kristin Magette
SCHOOL PUBLIC RELATIONS N.S.P.R.A. PUBLIC SCHOOLS THAT WORK ! NSPRA Executive Director Rich Bagin is joined by Dr. John Draper, founder of "Public Schools That Work" program. www.nspra.org @nspra Presented by SCHOOL MESSENGER www.schoolmessenger.com @schoolmessenger
SCHOOL PUBLIC RELATIONS IMPROVING SCHOOL PR WITH AN N.S.P.R.A. AUDIT NSPRA's Rich Bagin and Karen Kleinz Presented by SCHOOLREACH www.schoolreach.com @schoolreach
SCHOOL PUBLIC RELATIONS with NSPRA Implementing Social Media for your District Rich Bagin, Executive Director, is joined by Kala Morrissey, Papillon-LaVista , Nebraska Presented by SCHOOLREACH
NSPRA'S RICH BAGIN AND MONTGOMERY COUNTY TENNESSEE' SCHOOLS COMMUNICATIONS DIRECTOR ELISE SHELTON ON THIS VERY ENGAGING TOPIC.
NSPRA DIRECTOR RICH BAGIN RETURNS WITH CARROLL ISD, GRAPEVINE TX, COMM DIRECTOR JULIE THANNUM. ITS ALL ABOUT KEEPING THE PUBLIC AND THE EMPLOYEES INFORMED. JULIE IS THE EXPERT. WE'LL PROVE IT.
NSPRA EXECUTIVE DIRECTOR RICH BAGIN RETURNS. ALWAYS AN INTERESTING AND VALUABLE SHOW
RICH BAGIN, NSPRA DIRECTOR IS JOINED BY RICK KAUFMAN, AUTHOR IN THE FIELD AND CURRENTLY BLOOMINGTON,MN PUBLIC SCHOOLS DIRECTOR OF COMMUNICATION AND EMERGENCY MANAGEMENT
Rich returns with some valuable insights on the importance of PR in today's school environment
Rich is back with his special guest Chris Tenill , CCO of Clayton, MO 's school district
Joining Rich is current asscoaition president Ron Kehler to discuss effective communications building school support