Podcasts about Content marketing

Thousands of business owners spend years chasing followers, likes, views, and algorithms, only to wonder why none of it is showing up in their bank account.In this episode, I break down 10 social media strategies that are actually designed to generate revenue, not vanity metrics. You'll learn how to use social media to build trust, authority, visibility, community, social proof, and ultimately create more opportunities for people to buy from your business.We'll also look at some of the biggest mistakes businesses make on social media, including random posting, chasing followers without a strategy, ignoring lead generation, failing to build authority, and creating content for the algorithm instead of the customer.The goal of social media isn't to become famous. It's to become trusted. The businesses that win don't just build audiences. They build communities, authority, and movements that lead to revenue and profitability.Social media doesn't fail. Bad strategy does.Subscribe for more practical business, marketing, and growth strategies, and let me know in the comments: which area of your social media strategy needs the most improvement?About Brad SugarsInternationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That's why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone.Please click here to learn more about Brad Sugars: https://bradsugars.com/Build a Business That Gives You More Time, Money & Life: Get The $100M Playbook: https://go.bradsugars.com/100m-playbook-ebook

In dieser Folge des Onlineshop Geflüster Podcasts geht es um einen Satz, den ich ständig von Shopbetreibern höre und nicht mehr hören kann: „Ich habe ein Marketing-Problem." Die Symptome kennst du wahrscheinlich. Der Spend lässt sich nicht skalieren, die Kosten pro Neukunde sind zu hoch, der Umsatz stagniert seit Monaten auf einer Linie. Das Problem liegt aber fast nie am Marketing selbst, sondern dahinter. Die meisten Shops sind im Blindflug, haben ihre Zahlen nicht im Griff und kein klares Ziel, was ein Neukunde kosten darf. Ohne dieses Ziel traut sich niemand, den Spend hochzudrehen, und man wartet auf vermeintlich gute Werte, die eigentlich viel zu hoch angesetzt sind. Ich hatte schon Shops im Onboarding, die überzeugt waren, sie könnten nicht aufdrehen. In den Zahlen habe ich dann gesehen, dass sie die ganze Zeit hätten aufdrehen können. Wir haben im Onboarding den Spend hochgezogen und die Umsätze innerhalb weniger Wochen vervielfacht, ohne sonst irgendetwas zu verändern. Du erfährst, warum das gefühlte Marketing-Problem in den meisten Fällen ein Zahlen-Problem ist, welche Kennzahlen du im Griff haben musst bevor du skalierst, von Neukunden-Kosten über den nötigen ROAS bis zu Wiederkaufsrate und Discountquote, und warum blindes Aufdrehen ohne diese Klarheit genauso teuer werden kann wie das Stagnieren. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin __________

Martijn is net terug uit Las Vegas, waar hij een tweedaagse marketing- en AI-workshop bijwoonde bij Acquisition.com, het bedrijf van Alex Hormozi. Welke nieuwe inzichten heeft hij daar opgedaan? Ze bespreken de veranderingen die het team van Hormozi ziet in marketing, de enorme hoeveelheid kwalitatieve content die ze maken en de vraag hoeveel bereik je eigenlijk nodig hebt. Ook gaat het over personal branding, de groeiproblemen van bedrijven in verschillende fases en de groeiambities van Plug&Pay. Je ontdekt: ✅ De drie radicale veranderingen in online marketing (en hoe jij daar nu al op in kan spelen) ✅ Hoe je zonder groot bereik een succesvolle contentstrategie kunt voeren ✅ Hoe het team van Hormozi aan 1000 posts per persoon per week komt ✅ Waarom een sterk personal brand zo belangrijk is, én hoe je dat bereikt ✅ Hoe je verschillende doelgroepen aanspreekt zonder meer content te hoeven maken ✅ Waarom meer posten niet automatisch de slimste groeistrategie is (en wat je in plaats daarvan wél wilt doen) Hoofdstukken 00:00 Martijn is terug van Hormozi 06:23 De inzichten achter marketing en AI 08:17 Drie radicale veranderingen in marketing 09:05 Van social media naar interest media 10:07 Een contentmachine bouwen met AI 15:18 Hoe blijf je dicht bij jezelf? 16:03 Veel views, maar wat levert het op? 18:06 Content repurposing 19:33 Dit element van je business is onmisbaar 21:56 De groeiproblemen bij verschillende omzetniveaus 25:03 Een personal brand tegenover een bedrijfsmerk 28:21 Groot worden in een kleine vijver 29:18 Hormozi's advies over internationaal groeien

The Hard Truth About Becoming a Creative DirectorMost creatives think the creative director title is the ultimate creative job. It's usually the opposite. The higher you climb in your design career, the less your job is about design, and that catches a lot of talented people off guard.In this episode, I talk about what the creative director role really involves. I cover why great design skills stop being enough at a certain point and what you need to build to keep moving up. I draw on 40 years as a creative executive and a lot of coaching conversations with designers and art directors stuck at that exact ceiling.In this episode, you'll learn:What creative directors actually spend their days doingWhy your value shifts from execution to leadership, strategy, and business fluencyThe "Up or Out" reality and how ageism plays into creative careersWhy most promotions happen before you get the titleHow visibility and perceived leadership shape who gets promotedWhy frustrating corporate jobs can be "getting paid for your education"Why leadership skills carry across industries and creative execution skills often don'tHow AI is pushing creative value toward judgment, strategy, and tasteKey takeaway: The path to creative director is bigger than becoming a better designer. You need to lead people, work your way through organizations, and build trust at higher levels. That's the real job.If this episode helped you, please follow the show and leave a rating or review. It helps other creative professionals find Brand Design Masters.#CreativeDirector #DesignCareer #CreativeLeadership #GraphicDesign #ArtDirector #BrandDesignMasters____________________________________WEBSITEhttps://www.philipvandusen.comBRAND•MUSE NEWSLETTER  https://www.philipvandusen.com/museCREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeYOUTUBEhttps://www.youtube.com/philipvandusenBRAND DESIGN MASTERS PODCAST https://podcast.branddesignmasters.com/subscribeLINKEDINhttps://www.linkedin.com/in/philipvandusen/THREADShttps://www.threads.net/@philipvandusen FACEBOOKhttps://www.facebook.com/philipvandusen.agency/____________________________________AFFILIATE PARTNERS:BRING YOUR OWN LAPTOP: Adobe Training with Daniel Scotthttps://www.byol.me/philip  GO HIGHLEVEL: All-in-One CRMhttps://www.gohighlevel.com/philipvandusenTUBEBUDDY: The best YouTube pluginhttps://www.tubebuddy.com/philipvandusen____________________________Philip VanDusen is a branding consultant based in New York. A highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management, Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

Content Marketing ROI: What to Fix Before You Create More

LinkedIn-Posts per WhatsApp-Voice: XHANA gratis ➔ https://xhauer.com/xhanaWorkshop "Wie LinkedIn-Posts Leads bringen" gratis ➔ https://xhauer.com/linkedin-workshopIn dieser Folge spreche ich über ein Problem, das die meisten von uns kennen, die regelmäßig Thought Leadership Content erstellen: Die eigenen Ideen fühlen sich entweder zu platt an, oder man verliert sich so tief im Thema, dass man nie fertig wird. In diesem Live-Coaching-Call zeige ich, warum Quantität immer zu Qualität führt – und was passiert, wenn du dir selbst das Commitment gibst, konstant zu veröffentlichen. Wenn du neu auf meinem Kanal bist:Mein Name ist Michael Asshauer. Ich bin Gründer und Geschäftsführer von XHAUER. Mein Team und ich helfen jeden Tag Anbietern im komplexen und technischen B2B, ihre Pipeline mit guten Verkaufsgelegenheiten zu füllen. Durch eine systematische Kombination aus Performance- und Content-Marketing. Ganz ohne Bunte-Bildchen-Marketing, sondern datengetrieben nach dem Grundsatz “Do more of what works”.Ein paar Fakten für dich, wie ich hierher gekommen bin und welche Reise ich auf diesem Kanal dokumentiere:25 Jahre: Gründung meines ersten Technologie-Unternehmens Familonet25 Jahre: Abschluss meiner Studiengänge Volkswirtschaftslehre, Betriebswirtschaftslehre und International Business (Hamburg & Melbourne)28 Jahre: Ausgründung unserer B2B-Software-Entwicklungsagentur onbyrd 30 Jahre: Übernahme unserer Unternehmen durch den Daimler-Konzern (heute Mercedes-Benz Group AG)31 Jahre: Gründung meiner Business-Content-Plattform “Machen!”32 Jahre: Gründung meines Performance-Recruiting-Unternehmens Talentmagnet (und anschließender Verkauf)34 Jahre: Gründung unserer B2B-Marketing-Agentur & Beratung XHAUER, gemeinsam mit Paula.Heute, fast 40: Paula, unser Team und ich sind auf dem Weg, eine der besten B2B-Agenturen & Beratungen weltweit aufzubauen.Auf diesem Kanal teile ich alle Erkenntnisse, Learnings und Best Practices aus Tausenden Kampagnen offen mit dir, sodass du sie für euer Marketing anwenden kannst.Für B2B-Marketing, das die Pipeline füllt.Dein Michael Hosted on Acast. See acast.com/privacy for more information.

Do you create serial content as a subject-matter expert, copywriter, or marketer? Imagine getting more leads and sales from content you've already written. Even content that didn't work in the past can be made evergreen to work today. A specific strategy in this proven framework.

Today's show features: - Jeremy Mayoral, General Manager at Arlington Acura (Rohrman Auto Group) - David Thomas, Director of Content Marketing at CDK Global - Kareem Raposo, General Manager at Kia of Port Charlotte (Morgan Auto Group) This episode is brought to you by: Zurich North America – Zurich Advisor IQ is Zurich's AI-driven training and coaching platform built to help F&I teams perform more consistently and sell more effectively — using real transaction data, not theory. By analyzing actual F&I transactions, Zurich Advisor IQ helps identify behaviors and trends influencing results, delivers actionable insights and roleplay scenarios, and gives dealership leaders visibility into performance across managers, stores and rooftops. Connect with your Zurich representative to request a demo and see how Zurich Advisor IQ can help turn F&I insight into stronger dealership performance. Learn more here: https://carguymedia.com/3TycCDc CDK Global – Dealership challenges are constantly evolving—your technology should too. The CDK Dealership Xperience Platform unifies your operations with AI driven tools built to grow with you. Learn more here: https://carguymedia.com/4z06keG Check out Car Dealership Guy's stuff: CDG Circles ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cdgcircles.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ CDG News ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://news.dealershipguy.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ CDG Jobs ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://jobs.dealershipguy.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ CDG Recruiting ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.cdgrecruiting.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ My Socials: X ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.twitter.com/GuyDealership⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/cardealershipguy/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ TikTok ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.tiktok.com/@guydealership⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn ➤⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://www.linkedin.com/company/cardealershipguy/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Threads ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.threads.net/@cardealershipguy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook ➤⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://www.facebook.com/profile.php?id=100077402857683⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Everything else ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠dealershipguy.com

"Send us a message!"Anyone can call themselves an expert. The harder part is proving it.If you're a hairstylist, barber, nail tech, esthetician, or salon owner, you probably already have knowledge your clients are looking for. The question is whether anyone can find it before they sit in your chair.In this episode, we're breaking down something we're actively building at Hello Hair Co.: turning the knowledge already inside our team into useful resources that help clients solve problems, build trust, and choose the right professional for them.We talk about why a website shouldn't only tell people your hours, prices, services, and how to book; why beautiful hair photos aren't always enough to differentiate you; and why simply calling yourself a blonding expert doesn't establish authority.We also dig into the pressure hair pros feel to constantly post, make Reels, chase trends, gain followers, and become content creators—and why we think there's another path.Instead of constantly starting over with the next post or trend, we're focused on building evergreen assets: useful answers to questions clients are already asking that can continue being discovered long after they're published.And we're already seeing it work.Clients have chosen individual hair pros at Hello after reading their articles. Our team is asking to contribute more. And one recent client drove about 30 minutes to Hello after discovering us online and connecting with our commitment to education. You don't need to become an influencer.You need to give people a reason to trust what you know.The Big IdeaAuthority isn't something you call yourself. It's something you demonstrate.Key TakeawaysTreat your staff like professionals if you want them to begin seeing themselves as professionals.Clients aren't always searching for a generic “salon near me.” They're increasingly looking for someone who understands a specific problem or service.Attention isn't the same thing as trust.Great photos can show your work, but they don't necessarily show how you think.Anyone can call themselves an expert. Authority comes from demonstrating what you know.Teach something, explain it simply, help someone make a decision, or solve part of their problem before they ever pay you.Your website shouldn't only explain how someone can do business with you. It should help explain why they should trust you.Build authority around the individual people inside the company, not only the salon brand.Giving staff opportunities to share their expertise can support client growth, professional development, pride, and contribution.Social media can be useful for attention—but likes and followers aren't necessarily business outcomes.You don't need to become an influencer to build a successful clientele.Use attention to move people somewhere they can learn more about you and your expertise.If you don't know what content to create, start with the questions clients ask you repeatedly.Evergreen content compounds. A useful resource can continue being discovered instead of resetting to zero with every new post.Don't chase every trend. Build a growing library of useful information.Generic content isn't enough. Knowledge, personality, experience, and real stories are what differentiate your expertise.Don't create content about something you don't understand. Stick to what you know—or document what you're genuinely learning.Search platforms and AI need useful information to answer people's questions. The strategy isn't to trick them; it's to provide better answers.Build useful things on platforms you control whenever possible. 264 264 264Time Stamps00:00 — Opening Takes02:30 — Train or Fire06:30 — Why we started building Client Resources09:30 — How clients actually choose a salon or hairstylist11:00 — Why calling yourself an expert isn't enough13:00 — What creates trust before the appointment?14:30 — What clients are really looking for in a consultation16:00 — Experience, confidence, and demonstrating authority18:00 — Give away knowledge before someone pays you20:00 — Your website shouldn't just tell people how to book21:00 — Building the authority of your staff—not just the salon22:00 — Why this creates opportunities for your team25:30 — We're already seeing clients choose people because of the content28:00 — A client trusted us before we'd even met30:00 — You don't have to become an influencer32:00 — Attention is useful. What happens after you get it?34:00 — Don't know what to create? Answer your clients' questions35:30 — Why we're building evergreen assets38:00 — Stop restarting from zero every week39:00 — Search, AI, and becoming a trusted source41:00 — Why generic content won't work44:00 — How to start building authority today45:30 — What we're betting on for the future47:30 — One Last Thing 264 264Question of the week.What question have your clients asked you 100 times that you still haven't answered publicly?Your business should serve you, so that you can serve others.Stop telling people you're an expert. Give them something that proves it.Links and Stuff:Our Newsletter Mentoring InquiriesFind more of our things:InstagramHello Hair Pro Website

In dieser Folge des Onlineshop Geflüster Podcasts vertrete ich eine klare Meinung: Freelancer sind keine Mitarbeiter, sondern in den meisten Fällen einfach eine Ausrede. Viele halten Freelancer für die eierlegende Wollmilchsau, flexibel, günstig, ab Tag eins Vollgas, ohne dass die Fixkosten steigen. In der Praxis erlebe ich fast immer das Gegenteil. Ich kann mich an keinen einzigen Fall erinnern, in dem jemand ein funktionierendes Team aus Freelancern hatte und damit glücklich war. Stattdessen: der Freelancer kostet 2.000 Euro im Monat und macht zehn Minuten Arbeit die Woche, oder es wurde einfach nur Geld bei Meta verbrannt, und der zweite und dritte lief genauso. Der Denkfehler ist offensichtlich. Wer für 300 oder 500 Euro im Monat jemanden nebenbei deine Ads betreuen lässt, kann keinen Durchbruch erwarten, wenn schon die Agentur für 2.000 Euro nichts gebracht hat. Ein Freelancer, der 20 Kunden parallel betreut, nebenbei Rechnungen schreibt und selbst akquiriert, kann sich unmöglich um alles kümmern. Dahinter steckt oft Angst vor Commitment, und Angst ist für mich ein Wegweiser. Wenn du dich nicht selbst mit Google oder Meta auseinandersetzen willst und deshalb auf Freelancer setzt, ist das das Signal, dich genau darum zu kümmern. Denn wie willst du bewerten, ob jemand einen guten Job macht, wenn du selbst keine Ahnung hast? Echtes Wachstum kommt nur durch Commitment: dich selbst einarbeiten oder wirklich jemanden fest einstellen. Wer sechs Monate mit einem Freelancer verliert, verliert das Wertvollste, das er hat, nämlich Zeit. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin __________

A key theme that emerged was the influence of hidden psychological triggers—such as trust, simplicity, placement of CTAs, and personalization—on driving purchases and conversions. The discussion explored why focusing on consumer outcomes, using keywords aligned with search intent, and maintaining clear, concise messaging at a 5th-grade reading level are essential for maximizing website conversion rates. Several points were raised, including the importance of fast-loading, visually optimized pages with above-the-fold CTAs, minimal form fields, and tailored button text, all of which can significantly improve user experience and reduce friction. Proven strategies such as benchmarking against industry conversion rates, budgeting to avoid impulse purchases, and making sites accessible were also highlighted, offering actionable insights for marketers and business owners aiming to enhance their digital sales funnels.Who Is This For?The conversation focused on business owners, entrepreneurs, marketers, and anyone seeking to increase online sales and improve their website conversions. It is especially relevant for those interested in understanding the hidden psychological triggers that influence consumer buying behavior. Whether running an e-commerce shop, developing landing pages, or offering professional services, these insights aim to help optimize the digital customer journey and drive measurable results.Key Moments & TimestampsIntroduction to Psychological Triggers & Setting the Stage 00:00:05The Importance of First 5 Seconds & Above the Fold Content 00:05:50The Power of Keywords and Messaging for Trust 00:17:29Impact of Simplicity: 5th-Grade Reading Level Copy 00:24:48Median Conversion Rate Benchmarks & Short Copy Benefits 00:30:33Importance of Above the Fold & CTA Placement 00:41:37Sales Cycles Based on Deal Size 00:47:13Budgeting to Avoid Buyer's Remorse 00:55:55Checkout/Lead Form Field Optimization 01:00:14Personalized vs. Generic Calls to Action 01:02:22Accessibility & Decision Fatigue 01:05:035 Key Points1️⃣ First Impressions Make or Break SalesA key theme that emerged was the importance of the first 5 seconds—60% of users won't scroll past the top of a page. If your hook isn't clear and outcome-focused, they bounce.You have FIVE SECONDS to show them their dream, not your bio. 06:122️⃣ Keep It Simple, Keep Them BuyingThe discussion explored the power of simple sales copy. Pages written at a 5th-grade level convert up to 110% better than 8th-grade+ text. Every extra syllable or convoluted word? That's friction, not persuasion. 25:463️⃣ Above-the-Fold Buttons = 317% More ConversionsOne concept discussed was the impact of “above the fold.” Place your #1 call-to-action before users need to scroll. This alone can boost conversions by 317%. Let them click before they have time to second-guess! 41:58For more support, listeners are encouraged to book a 30-minute discovery call, or subscribe to upcoming training and resources.4️⃣ Less Friction = More MoneySeveral points were raised, including the number of form fields at checkout. Reduce to five or less, and conversion rates climb 120%. Every extra field is a potential lost customer. 01:00:145️⃣ Personalize Your CTAsPersonalized Call-To-Action buttons (“Grab your spot”, “Claim your bag”) outperform generic “Buy Now” by 202%. The little words you choose make a BIG difference in how ready people are to say yes. 01:02:46Bonus: Trust Is the Real CurrencyA central piece: none of this matters without trust. Fast-loading pages, relevant keywords, clear copy—all build micro-trust. Lose it, and you'll spend forever (maybe never) getting it back. 17:23Takeaway:Optimize for brains, not just clicks.Capture dreams in secondsKeep everything simpleMake actions effortless, immediate, and personalAlways build trust firstFAQsQ: What is the most important area to optimize on a sales page?A: Above the fold content and CTA placement are crucial; keeping key messages and calls to action visible without scrolling can boost conversions by up to 317% 00:41:37.Q: How simple should my sales copy be?A: Aim for a 5th- to 7th-grade reading level; this increases conversions by 56%–110% over more complex copy 00:24:48.Q: What's the ideal number of form fields at checkout?A: Five or fewer; reducing form complexity can lift conversion rates by 120% 01:00:18.Q: Does button text matter?A: Yes, tailoring CTA text to the specific context or segment can improve click-through rates by over 200% compared to generic “Buy Now” buttons 01:02:22.Q: How can I avoid buyer's remorse for my customers?A: Encourage budgeting, avoid impulse purchases, and allow decision time to ensure purchases align with real needs 00:55:55.Action Steps for Favour Obasi-ikeReview Sales Copy: Ensure all web copy is written at a 5th-grade level or simpler 00:24:48.Audit CTA Placement: Place primary call-to-action buttons and benefit headlines above the fold on all major pages 00:41:37.Simplify Checkout Forms: Limit lead and checkout forms to a maximum of five essential fields 01:00:18.Personalize CTA Buttons: Replace generic button text with context-relevant phrases to boost engagement 01:02:22.Benchmark Conversion Rates: Compare landing page performance to the 6.6% median industry standard and adjust as needed 00:30:33.Align with Search Intent: Use transactional keywords in headlines and content for maximum conversion potential 00:17:29.Optimize for Accessibility: Ensure mobile and desktop experiences are easily navigable for all users 01:05:03.Educate Audience: Share budgeting and purchase decision frameworks to foster loyal, satisfied customers 00:55:55.Wondering which trigger could DOUBLE your sales? Start with your CTA and above-the-fold layout. The difference is immediate.Ready to Rank? Book Your SEO & Web Dev Services Today

Content marketing is changing, and Joe and Robert believe the traditional model may finally be reaching the end of the road. In this special episode of This Old Marketing, the guys look ahead to the state of content marketing in 2027 and present two different, but complementary, models for what comes next. Joe goes deep on the Trust Portfolio, a strategy for organizations to build a diversified collection of trusted human voices instead of relying almost entirely on the corporate brand. He walks through how companies can identify the audiences where trust matters most, find the right people to serve them and build human-led content franchises designed to create ongoing audience relationships. Robert introduces The Plural Brand, his framework for a world where AI makes every company capable of producing polished, professional and increasingly similar content. Instead of trying to manufacture one perfectly consistent brand voice, Robert argues that organizations need distinctiveness, multiple credible human voices and the ability to earn trust one audience at a time. Two frameworks. Two perspectives. One big question: What does content marketing become when creating more content is no longer the answer? Resources from the episode Joe Pulizzi: How to Build a Trust Portfolio Includes the full article, the free Trust Portfolio Field Guide and the companion Trust Portfolio Worksheet. https://www.thetilt.com/marketing/how-to-build-a-trust-portfolio Robert Rose: The Plural Brand Includes Robert's free Plural Brand eBook. https://www.seventhbear.com/the-plural-brand/ ------- This week's sponsor:Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their AEO and customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts.  All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.thetilt.com/join-tilt-newsletter Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/  Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork

In this episode, we break down how we think about reporting on AI visibility, why we built Traqer around topic-level tracking instead of individual prompts, and what we actually do with the data once we have it. We walk through a real client example in the call center software space to show how this works in practice.We cover why prompt volume data isn't what people think it is, why you can't bring an SEO mindset to AI tracking, why averaging across LLMs produces nonsense numbers, and how to turn visibility data into an actual action plan of what content to create and where to get mentioned.The lessons apply regardless of which visibility tool you use.

I was SOOOO spoiled. My first hire ever was my best friend of 20 years. Zero training needed, zero worries, she just KNEW my voice, and I trusted (still trust) her compltely. Then I hired my first intern, and I remember sitting there thinking, "She doesn't know my voice, she doesn't know my sense of humor" on repeat, before it finally hit me: "Well, duh, Faith. Of course she doesn't know you as well as your BFF of 20 years."   In this episode, I'm breaking down what I learned from that gap so you don't have to learn it the hard way. You'll walk away knowing: The ONE question to ask before you hand off a single piece of content (skip it and you'll get generic, robotic-sounding content every time) Why hiring one person to handle your YouTube, podcast, AND blog content might be quietly working against you The real reason "back and forth" with your writer is a GOOD sign, not a red flag Ready to outsource your content marketing without losing what makes it sound like you? Grab a free discovery call at faithhanan.com/booking, or email info@faithhanan.com.

This episode dives deep into using Google AdSense for website monetization. Key strategies Favour Obasi-ike, MBA, MS included are blogging regularly with a focus on informational and commercial keywords, optimizing technical SEO (site speed, mobile performance, image optimization), and leveraging multiple traffic sources such as Google search, social media, and referrals. The discussion emphasizes understanding AdSense payout thresholds and analytics, using content clusters to increase page views, and continuously refining your website for better search visibility and revenue. Real-life insights, especially from Celese's experience, showcase the unexpectedly large impact of even a single well-performing blog post.For more support, listeners are encouraged to book a 30-minute discovery call, or subscribe to upcoming training and resources.Who Is This For?This episode is for small business owners, website/blog owners, content creators, entrepreneurs, and anyone interested in earning passive income through website monetization—especially using Google AdSense. It's also highly relevant for those looking to improve their SEO strategies to drive traffic and increase online revenue.Key Moments & Topics (with Timestamps)Welcoming the audience and introducing Google AdSense 00:00Explanation of what Google AdSense is and its importance 00:02:32Celeste's story of unexpected blog traffic via AI-generated content 00:06:44Importance of blogging consistently and building web traffic 00:11:30Detailed walkthrough of the Google AdSense user dashboard and features 00:15:02Payment thresholds and requirements for AdSense monetization 00:12:02How traffic sources (Google, social media, referrals) drive AdSense earnings 00:30:38Creating topical clusters and interlinked content for SEO and user retention 00:38:10Discussion on technical SEO: website speed, images, schema, and internal linking 00:51:05Comparing Google AdSense to other advertising/monetization platforms 00:50:07Actionable advice: spend time on SEO before paying for ads 00:55:16Frequently Asked Questions (FAQs)Q: What is Google AdSense?A: An advertising program from Google that allows eligible website owners/bloggers to monetize their online content through display ads 00:02:42.Q: How does blogging help with AdSense earnings?A: Regular blogging drives website traffic, which increases ad impressions and the potential for revenue 00:13:00.Q: What is the minimum payout for AdSense?A: The threshold is $1,000 before payout is initiated 00:12:02.Q: Do I need good SEO for AdSense?A: Yes. Technical SEO, fast loading times, and relevant keywords are crucial for attracting and retaining traffic 00:51:05.Q: Are there alternatives to Google AdSense with better rates?A: Yes, but it depends on your niche and traffic source. Search for "AdSense alternatives" for more info 00:50:07.Ready to Rank? Book Your SEO & Web Dev Services Today

In this special FDE+ virtual session, host Kortney Harmon is joined by Clark Willcox, Founder of Digital Recruiter, to explore how recruiters can use LinkedIn, AI, and automation without losing the authenticity that builds trust and drives revenue.Clark explains why generic AI-generated content can damage a recruiter's credibility, why meaningful conversations matter more than likes, and how a targeted LinkedIn strategy can create a consistent business development pipeline. He also shares practical ways to strengthen your profile, reach the right prospects, create content that connects, and use your recruiting technology to support more intentional outreach.Key takeaways include:Building a LinkedIn profile that attracts ideal clientsCreating content that generates conversations instead of vanity metricsUsing AI without sacrificing your voice or authenticityCombining targeted outreach with consistent thought leadershipUsing your recruiting CRM to turn relationships into pipeline opportunitiesLearn how to build a stronger recruiter brand and use AI, automation, and LinkedIn with greater intention._____Follow Clark Willcox on LinkedIn: LinkedIn | ClarkLearn more about Digital RecruiterFollow Crelate on LinkedIn: CrelateWant to learn more about Crelate? Book a demo hereSubscribe to our newsletter: The Full Desk Experience

Hey Brand Nerds, we are back with a Biggest F-Up Remix! Take a listen to avoid these F-Ups in your own career! Check out some of our favorites from four of our former guests:1. Krista Patterson2. Louis Monoyudis3. Bernard Bell4. Sheldon Poon #marketing #advertising #branding #digitalmarketing #media #socialmedia #brandsbeatsbytes #cmo #biggestfup

→ Book a call to grow your revenue with AI SEO: https://www.breakingb2b.com/book-a-call→ Grab the free "90 days to revenue" AI SEO playbook: http://breakingb2b.com/playbook Episode #501 - Sam opens up about Gamma, the SaaS company that just crossed $100M/year, and their head of growth handing over the AI SEO playbook that helped get them there. Sam breaks it all down for you into a bitesized nuggets you can steal, and help you get more of your demos from buyers using ChatGPT over Google.Numbers crunched: How Chattermill went from 20% > 80% AI mentions, how Kubaru achieved 60% of new leads from organic search, and what was done to climb MarqVision's demos in just 6 weeks! Here's what we cover:

Guillaume, VP Content Marteting chez Shine I Cegid, nous explique ce qu'il attend des équipes PMM pour réussir la collaboration et les process mis en place.Dans l'épisode complet découvrez :Au programme :

In dieser Episode von Behind the Story begrüßt Gastgeber Wolfgang die Positionierungs- und Personal-Brand-Rebellin Sandra Walzer am digitalen Lagerfeuer. Die Folge zeichnet eine faszinierende und oft unkonventionelle Heldenreise nach, die tief in Sandras Biografie blickt: Von ihrer introvertierten Kindheit in Karlsruhe, in der sie sich als kleines Mädchen lieber mit Büchern verkroch anstatt mit anderen draußen zu spielen, über frühe Rebellionsversuche (wie grüne Dr. Martens mit Stahlkappen) bis hin zu den schmerzhaften, aber lehrreichen Dynamiken in der Schulzeit. Besonders prägend war hierbei der Satz eines Mitschülers („Dich mag hier niemand, du machst es ja immer anders“), der für Sandra erst eine Last, im Rückblick jedoch ein wichtiger Befund und Wendepunkt war. Im weiteren Verlauf geht es um ihren Einstieg in die Werbeagenturwelt im Jahr 1997, den Aufstieg zur Creative Director, das Erlernen von Anpassungsstrategien („beige Jeans“ und langes Bleiben im Büro) sowie den bewussten Schritt in die Selbstständigkeit mit ihrer Agentur Confedication im Jahr 2010. Ein emotionaler und tiefgreifender Wendepunkt in ihrem Leben war zudem ihre jahrzehntelange, leidenschaftliche Verbundenheit zum Karlsruher SC (KSC) sowie zum Stadionmagazin, die erst durch die Pandemie und den Blick hinter die Kulissen des modernen Profifußballs in eine radikale Entfremdung und den bewussten Bruch umschlug. Der zweite große Schwerpunkt der Episode widmet sich dem aktuellen Wandel durch künstliche Intelligenz und dem radikalen Umbruch in der Kommunikations- und Kreativbranche ab den Jahren 2023/2024. Genau aus diesem disruptiven Moment heraus gründete Sandra 2025 Rebelhood. Sie erklärt im Interview eindrücklich, warum echtes Personal Branding niemals glattgebügelt sein darf und warum Ecken, Kanten sowie die oft unterdrückte Emotion der „Wut“ die wichtigsten Treiber sind, um als Persönlichkeit sichtbar zu werden. Es geht um die Frage, warum das Anpassen an den Mainstream zwar sicher, aber unternehmerisch wie persönlich ein Irrweg ist und wie man den Mut findet, zu seiner eigenen Unangepasstheit zu stehen. Eine inspirierende Folge über Haltung, Identität und die Frage, wie viel Rebellion ein gutes Business im Zeitalter der Uniformität wirklich braucht.

This episode dives deep into the distinction between SEO marketing research and strategy, emphasizing the foundational role of your website for long-term discoverability, authority, and monetization. Favour Obasi-ike, MBA, MS argues that while social platforms provide community and engagement, true ownership and sustainable growth come from building an optimized, content-rich, and technically sound website. The discussion spans the nuances of technical SEO, the power of toolkits and resources, strategies for competing in an AI-driven search world, and actionable tactics for entrepreneurs wanting to future-proof their presence.For more support, listeners are encouraged to book a 30-minute discovery call, or subscribe to upcoming training and resources.Who Is This Episode For?This episode is for business owners, entrepreneurs, creators, and marketers—especially those wanting to understand or enhance their approach to SEO, marketing strategy, and building sustainable digital visibility. It's highly relevant to those considering the balance between social media and independent platforms like websites for building authority, credibility, and long-term engagement.Key Moments & TimestampsIntroduction & Importance of SEO vs. Marketing Strategy00:00:02 – [Favor] lays out the focus: SEO marketing research vs. SEO marketing strategy.Content-Led SEO and Social Media's Role00:09:33 – Explanation of content creation, topic clusters, and why your website and social media presence must work together.The 4 Types of Media & Brand Control00:14:05 – [Favor] distinguishes owned, paid, shared, and earned media and emphasizes building ownership via your website.Social Proof, Domain Authority, and the Website's Central Role00:22:57 – Discussion about how websites provide trust, enable list-building, and outlast temporary social trends.Building Tools/Toolkits for Traffic & AI Searchability00:43:09 – The value of offering digital tools on your site and considerations for AI model visibility.Schema, Technical SEO, and Structuring for the Future00:35:04 – Practical details on schema, site architecture, and local SEO for scalable, resilient traffic.Competitor & Keyword Gap Research: Free Tool Highlight00:57:54 – [Favor] introduces intentgaps.com for spotting and filling keyword/content gaps.Balancing Free vs. Gated Tools/Resources01:05:21 – Insights into offering free toolkits vs. requiring information for access.Frequently Asked Questions1. Why is a website more valuable than just having social media accounts?Because you own the content, can control the narrative, build domain authority, enable SEO for long-term discoverability, and are less vulnerable to platform changes or outages (00:15:07, 00:53:10).2. How can I make my website more visible to AI search models?Ensure schema optimization, FAQ/listicle/glossary pages, keep information up-to-date, and include files like llms.txt to help AI models crawl your content efficiently (00:43:25).3. Should I offer my digital tools for free or require user information?[Favor] recommends a hybrid approach: some free access for traffic, with gated portions (email or payment required) to encourage conversions and retargeting (01:05:21).4. What is the impact of building content clusters and topic authority?It builds trust signals for search engines, increases website dwell time, and positions your site as an expert resource (00:10:39, 00:31:10).5. What tools can I use for keyword gap or competitor analysis?Intentgaps.com is highlighted for quickly spotting missing content and keyword opportunities (00:57:54).Action StepsAudit Your Website:Check for technical SEO basics—schema, meta tags, local pages, current copyright info (00:35:04, 00:53:18).Create Content Clusters:Build topic-focused blog series and link them internally.Add/Freshen FAQs and Glossary:Make your site more valuable to both users and AI search models (00:49:02).List and Gaps Analysis:Use intentgaps.com to compare your site's topics with competitors (00:57:54).Decide Toolkit Strategy:Determine what portion of free vs. gated resources to offer (01:05:21), and plan email list growth accordingly.Monitor & Update:Keep your site content fresh—update copyright, add new case studies or tools, and regularly review analytics for new opportunities (00:53:10).Ready to Rank? Book Your SEO & Web Dev Services Today

We joined Alex Birkett from Omniscient Digital for a wide-ranging conversation on GEO strategy, the state of the AEO conversation online, and how AI search is changing content marketing at a fundamental level.This one covers a lot of ground. We get into why we think most of the GEO advice circulating on LinkedIn right now is either misleading or just wrong, from the "Reddit is the most cited source" narrative to the newsletter sponsorship pitch to the ClickUp study that keeps getting cited as proof that listicles are dead. We walk through our own citation data across 100+ prompts and explain why what we're seeing on real client accounts looks nothing like what the aggregated studies suggest.From there, we get into the bigger strategic picture: how AI search is personalized in a way Google never was, why that changes the content you need to create, and why this is a strategy problem that nobody's treating as one. We revisit the Nicole story, talk about why Pain Point SEO needs to evolve for AI, and dig into why the "just get mentions everywhere" approach to third-party outreach is a short-sighted play.We also get honest about something we've been thinking about a lot internally: the long-form written content that built our agency may not work the same way anymore. People aren't binge-reading blog posts like they used to. LLMs are summarizing your arguments into two lines. So where does thought leadership actually live now?

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains the single (and vital!) thought leadership lesson attorneys can learn from Simon Sinek, Mel Robbins, James Clear, and Brené Brown. === Learn more about Wayne Pollock at https://www.linkedin.com/in/waynepollock Learn more about the Law Firm Editorial Service at https://www.lawfirmeditorialservice.com Learn more about Copo Strategies at https://www.copostrategies.com === Bridge your thought leadership gaps!  Check out the Law Firm Editorial Service Opportunity Finder. Answer 3 questions, see how many publishing opportunities you left on the table last year, and get 5 article ideas tailored to your practice area.  https://www.lawfirmeditorialservice.com/opportunity-finder/  === Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients' second choice? Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients' top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage). Learn more: www.LTLAccelerator.com

Does content marketing work?96.55% of web pages get zero Google traffic. Why do a few local business pages generate calls while most vanish? The answer involves four specific page types - and one number most owners refuse to publish. Profit Acuity City: Center Valley Address: Concord Drive Website: https://profitacuity.com/authority-content-system/ Phone: +1 877 624 1229

Building a Personal Brand Won't Fix EverythingThere's a dangerous idea floating around right now: that you can just "build a personal brand" and skip the hard part of actually becoming good at what you do. In this episode, I push back on that.I spent over 20 years inside global branding agencies and corporations before I ever picked up a microphone or camera. I talk about what that path taught me, the good and the bad, including getting laid off three separate times and learning firsthand that corporate loyalty only goes one way.I also get into why personal branding only works once you've actually got something worth amplifying. It's not a shortcut around expertise. It's a way to make expertise visible. And in a market where AI is commoditizing production and job boards are basically broken, visibility matters more than it used to, but it can't replace the real thing.If you're trying to figure out whether to go traditional or go independent, or how to think about building your reputation while you're still earning your stripes, this one's for you.In this episode:Why the traditional career path still matters, and why I'd tell young creatives to spend real time inside organizations firstWhat getting laid off three times taught me about corporate "stability"The real relationship between expertise and personal branding, and why one without the other falls apartWhy I believe every creative professional should be building two careers at onceIf this episode hits home, subscribe to Brand Design Masters so you don't miss what's next.____________________________________WEBSITEhttps://www.philipvandusen.comBRAND•MUSE NEWSLETTER  https://www.philipvandusen.com/museCREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeYOUTUBEhttps://www.youtube.com/philipvandusenBRAND DESIGN MASTERS PODCAST https://podcast.branddesignmasters.com/subscribeLINKEDINhttps://www.linkedin.com/in/philipvandusen/THREADShttps://www.threads.net/@philipvandusen FACEBOOKhttps://www.facebook.com/philipvandusen.agency/____________________________________AFFILIATE PARTNERS:BRING YOUR OWN LAPTOP: Adobe Training with Daniel Scotthttps://www.byol.me/philip  GO HIGHLEVEL: All-in-One CRMhttps://www.gohighlevel.com/philipvandusenTUBEBUDDY: The best YouTube pluginhttps://www.tubebuddy.com/philipvandusen____________________________Philip VanDusen is a branding consultant based in New York. A highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management, Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

Is your clinic's SEO ready for Q4 and 2027? Now is the time to review what's working, find the gaps, and create a focused plan for the final three months of the year.>> Episode webpage and planning guide: https://propelyourcompany.com/q4-seo-plan/Last year's Q4 SEO planning episode was one of our most popular, so we're bringing it back with an updated strategy for 2026.In this episode, you'll learn how to evaluate your clinic's visibility across Google Search, Google Maps, and AI-powered search, identify the services and patients you want to prioritize, uncover opportunities on your website and Google Business Profile, and build a realistic 90-day SEO plan.We'll also cover how to create a smarter content strategy, what to measure beyond Google rankings, and why deciding what you're not going to work on can be just as important as building your to-do list.Before September ends, block an hour on your calendar, use this episode as your roadmap, and head into Q4 with a clear SEO plan that builds momentum for 2027.Send in your questions. ❤ We'd love to hear from you!Free Live Training:How AI Is Redefining Search for Clinics — and What You Must Do Next

It's YOUR time to #EdUp with Pam Eddinger, President, Bunker Hill Community College (BHCC)This episode, President Series #507, is powered by ⁠⁠⁠Ellucian⁠⁠⁠ - Higher Ed's AI-Enriched Platform!This episode is sponsored by the InsightsEDU 2027 Conference - focused on attracting & retaining the modern learner - where we will be podcasting live from February 23-25 in Phoenix, AZ! Use code EDUP & save $100! Early-bird pricing ends December 15, 2026!This episode is also sponsored by 2026 Arizona Community College Administrators Conference where we will be podcasting live from October 7-9 on the campus of Yavapai College!This episode is brought to you by Beyond Survival: Reporting from the Front Lines of Higher Education's War for Relevance is a documentary account from the front lines of the most consequential upheaval in higher ed in generations!YOUR cohost is ⁠Bridget Moran , Director of Content Marketing, CoursedogYOUR host is ⁠Dr. Joe Sallustio⁠⁠⁠⁠⁠Why does Pam call higher education a luxury good, & what breaks when you see it that way?If 54% of your students are food insecure, can you really food pantry your way out of poverty?What does it take to make the boundaries between high school, community college, & MIT permeable instead of cranky?Listen in to #EdUpThank YOU so much for tuning in. Join us on the next episode for YOUR time to EdUp!Connect with YOUR EdUp Team - ⁠⁠⁠⁠⁠ ⁠⁠⁠⁠Elvin Freytes⁠⁠⁠⁠⁠⁠⁠⁠⁠ & ⁠⁠⁠⁠⁠⁠⁠⁠⁠ Dr. Joe Sallustio⁠⁠⁠⁠● Join YOUR EdUp community at The EdUp ExperienceWe make education YOUR business!P.S. Want access to the only intelligence platform built exclusively from presidential conversations in higher ed? Well, we have an app for that!Join EdUp Leadership!

Album 8 Track 21: Educated Rapper of Brand & Business w/Tracy ChambleeOn today's episode of Brands, Beats & Bytes, DC and Larry are joined by Tracy Chamblee, a marketing powerhouse whose career spans P&G, Coca-Cola, Mars Petcare, Georgia-Pacific, and Nixon Medical.Tracy (dubbed by DC as "the educated rapper of business") brings incredible edge, heart, and intellect to the podcast. He opens up about how growing up in a single-parent household in Brooklyn and practicing hip-hop routines kept him focused, ultimately leading to a transformative career path.What you'll learn -Bridging the Divide: Discover how Tracy's 10-year stint in P&G sales gave him the empathy and credibility needed to become a highly effective brand manager at Coca-Cola.Brand Positioning Masterclass: Listen to a fascinating breakdown of the modern soft drink wars. Find out why Pepsi has lost its way in 2026 by jumping from tagline to tagline, and why establishing an ownable, authentic positioning (like Sprite's connection to hip-hop culture) is the only way to survive.Vulnerability in Leadership: Tracy details the three biggest mistakes of his career, teaching leaders why you should never surprise your boss, always trust your strategic instincts to fight for a challenger brand, and lead as a coach rather than a manager.Personal Resilience: Hear the moving story of Tracy's son, Chaz, fighting back from a catastrophic double knee injury to play his senior year of basketball, a true testament to the grit that defines the Chamblee family.Get ready to learn "the stuff you don't know about the stuff you know." Enjoy!Don't forget to subscribe, rate, and share with a fellow Brand Nerd!Instagram | LinkedIn

Is your clinic website actually outdated, or does it just need better SEO, content, and conversion strategy?  Many clinics spend thousands redesigning websites when the real problem was SEO all along. Here's how to tell what your clinic actually needs. Episode webpage, blog & show notes: https://propelyourcompany.com/redesign-your-website-or-seo/Book a FREE discovery call: https://calendly.com/propelyourcompany/discovery-callSend in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>> Save your spot 

On prend du recul sur le Product Marketing à travers le regard d'un partenaire clé : le Content Marketing.Cette conversation avec Guillaume, VP Content Marteting chez Shine I Cegid, vous aidera à mieux comprendre les attentes des équipes Marketing, les ingrédients d'une collaboration efficace avec les PMM et l'évolution de la fonction dans un contexte marqué par l'IA et la transformation des organisations.Au programme :

Andy Crestodina has asked more than a thousand content marketers the same questions every year since 2014, which makes him the only person holding a twelve-year record of whether content marketing works. This year's answers are the worst he has ever published.   Only 13.9% of marketers report strong results from their blog, down from a range of 20% to 30% that held for nine straight years. Another 18.9% say they no longer know whether their blog works at all.   What makes it stranger is everything that happened alongside it. Posts got 115 words shorter. Time spent per post fell by 50 minutes. And 92.4% of marketers adopted AI, which his data shows correlates with no improvement whatsoever.   Andy joins Sandy Carter to explain what is actually driving the decline, which tactics still outperform, and why marketers are abandoning those exact tactics. Influencer collaboration runs at 2.6 times the benchmark and adoption dropped 22%. Guest blogging fell 29% in the same year AI systems started deciding which sources to cite.   The episode closes with a round called Dead or Alive, where Sandy names a content tactic and Andy has to rule on it using his own numbers.   Andy Crestodina is co-founder and Chief Marketing Officer of Orbit Media Studios and the author of Content Chemistry, now in its seventh edition.   Read the full 2026 report: https://www.orbitmedia.com/blog/blogging-statistics/ Connect with Andy: https://www.linkedin.com/in/andycrestodina/   YouTube   Title: How to Lose Readers and Influence Nobody | Andy Crestodina on the Worst Year in Blogging Data   Description:   92.4% of marketers now use AI for content. Results just hit a twelve-year low. Those two facts are related, though not in the way you would expect.   Andy Crestodina has surveyed over a thousand content marketers every year since 2014. His 2026 report shows strong results falling to 13.9%, the lowest number he has ever recorded, in the same year effort dropped across the board and AI adoption hit an all-time high.   In this episode he tells Sandy Carter what is behind the decline, which tactics still outperform the benchmark, and why marketers are walking away from exactly those tactics. We also get into what belongs on a content dashboard instead of traffic volume, and why blocking AI crawlers hurts the brand doing the blocking.   Chapters (producer: adjust to the final cut) 0:00 Trees, scuba, and why he started counting in 2014 4:00 The worst year in twelve years of data 11:30 The least popular tactics work best 18:30 You are counting the wrong thing 25:00 Dead or Alive: eight tactics, eight rulings   The numbers from the report   • 13.9% report strong results, an all-time low • 18.9% do not know whether their blog works • 92.4% use AI, with no correlation to better results • Average post: 1,312 words, down from 1,427 in 2023 • Influencer collaboration: 2.6x the benchmark, adoption down 22% • Guest blogging adoption: down 29% • AI citations convert at 4.55%, Google search at 0.71%   Links Full 2026 report: https://www.orbitmedia.com/blog/blogging-statistics/ Andy on LinkedIn: https://www.linkedin.com/in/andycrestodina/ Orbit Media Studios: https://www.orbitmedia.com/   Subscribe for new episodes of The AI Marketing Companion with Sandy Carter.   #ContentMarketing #AIMarketing #SEO #MarketingStrategy #AISearch

This episode of Hustle Inspires Hustle features Alex Quin and Michelle Chia, graphic designer and creative lead at UADV and a returning voice on the show. Michelle reflects on watching clients arrive with AI tools and ask, half joking, whether the agency was about to be replaced by them, and how her own resistance to using AI in design turned into daily use. What came out of that was a working method: use the tools, never hand them the final call.Alex and Michelle dive into what AI actually replaces versus what it never touches, why every automation burns tokens and needs upkeep, which marketing roles are already getting hit, how AI slop is making everyone's graphics and captions look identical, and the brand bible approach that gives a model something real to work from. They also discuss the one process the agency did automate, why a marketing person is better at running an AI tool than a founder is, and why originality is now the only thing that separates two people producing the same volume. Ultimately, the conversation goes beyond AI tools to explore what happens to a brand when it stops sounding like a human.Episode Outline:[00:00] Meet Michelle Chia and the question every founder is asking about AI[02:10] Why AI burns tokens, needs upkeep, and needs somebody technical[04:30] Which marketing roles are already getting hit: design, copy, web dev[06:40] Curating instead of copy and pasting, and how to keep your own voice[09:00] What AI replaces and what it never will[11:20] Brand bibles, projects, and the one process they did automate[13:10] Closing thoughts and outroWisdom Nuggets:AI Multiplies A Team, It Does Not Replace One: The right setup can make a one person marketing department produce like five people. It still cannot decide what to make, judge whether it landed, or notice when something is off brand. Buy the leverage, keep the human.Your Output Is Only As Good As What You Feed It: A model with no context gives you the average of everyone else's answer. Feed it your case studies, your backstory, your dos and don'ts, and it starts sounding like you. Skip that step and you are publishing the same post as your competitor.Curate The Output, Never Copy And Paste It: Take option A, take option B, build option C out of both. The value you add is the judgment about which parts are actually yours. Anything you paste straight out went out to somebody else too.Build The Brand Bible Before You Build The Automation: Write down who you are, what you do, your process, your tone, your dos and don'ts, and store it where every new chat can read it. That single document is what makes the next answer sharper than the last. Without it you are starting from zero every time.Somebody Still Has To Log In And Turn It On: The best tool in the world does nothing until a person runs it, reads what it reports back, and fixes it when it breaks. A founder rarely has the time, the patience, or the vocabulary for that. That is the job you are still paying a marketer to do.Power Quotes"Don't leave it all up to the robots. Only let them help you get there faster." - Alex Quin"Be a bop in an era of slop." - Michelle ChiaConnect with Michelle Chia:Instagram: [https://www.instagram.com/michellechia/]LinkedIn: [https://www.linkedin.com/in/michelle-chia1/]Connect With the Podcast Host Alex Quin:Instagram: https://www.instagram.com/alexquinTwitter: https://twitter.com/mralexquinLinkedIn: https://www.linkedin.com/in/mralexquinWebsite: https://alexquin.comTikTok: https://www.tiktok.com/@mralexquinResources Mentioned:ClaudeClaude CodeClaude CoworkChatGPTZapierWispr FlowOur CommunityInstagram: https://www.instagram.com/hustleinspireshustleTwitter: https://twitter.com/HustleInspiresLinkedIn: https://www.linkedin.com/company/hustle-inspires-hustleWebsite: https://hustleinspireshustle.comThis page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Apollo 13 never made it to the moon. It also brought all of humanity together, set a record for the farthest distance from Earth, and produced some of the greatest problem-solving under pressure the world has ever seen.Eric Hanson, CMO at Mitel, joins us to dig into what B2B marketers can steal from the Apollo 13 playbook - and the 2024 documentary that reframed the story entirely. We cover why the clearest mission you can give your team is your most powerful tool, how to break down silos between marketing, sales, and product, why starting with the business need beats starting with the technology every time, and how going contrary to the mainstream is still the fastest path to getting your market's attention.About our guest, Eric HansonEric Hanson is CMO at Mitel, a communications platform helping organizations enable high-value and critical use cases across a hybrid and on-premises world. He is not a typical CMO: he started his career as an inside seller, moved into enterprise sales, co-founded a visual effects studio in San Francisco that worked on major motion pictures and global brand campaigns - including the design bible for Avatar's future interface - before finding his way into B2B marketing leadership. He has held senior roles at companies including DocuSign and brings a rare mix of creative, commercial, and strategic instincts to every team he leads.What B2B Marketers Can Learn From Apollo 13When the mission is clear, the impossible becomes possible. Eric's central argument is that the best B2B marketing isn't really about marketing at all - it's about creating the conditions where people come together around a common cause and do things nobody thought possible. He connects it directly to Apollo 13: "It brought all of humanity together, even for a brief moment. And so often with the way you think about what happens in the workplace, so much of it is about whether you can create that sense of a common cause, that common mission. Because the highest performing organizations, it's when you have that shared vision, that clarity of your mission, that people really come together and the impossible kind of becomes possible." His practical version of this is what he calls the triple threat: treating marketing, sales, and product not as separate functions with a waterfall handoff, but as a single coordinated strategy. When the foxhole includes everyone, you move faster, you adapt better, and you find things nobody would have found alone.Start with the business need, not the technology. Eric has a sharp way of describing the most common mistake in B2B selling: show up and throw up. Lead with the technology, the architecture, the speeds and feeds - and lose the room before you ever got it. His counterpoint is a story about a sales engineer calling on a CIO for an F1 team. The engineer launched straight into the tech, and the CIO cut him off: "If you can tell me how to make the car go faster, I'm all ears." Eric's version of this in practice is to start with the market dynamics, the specific pressures facing your ideal customer - whether it's a hospital struggling with patient flow or a multinational navigating digital sovereignty - and then work backwards to the technology. "The market can't always connect the dots on what the art of the possible is," he says. "That's our job." The faster horses problem is a marketing problem as much as it's a product problem.Tell an old story in a new, more human way. Ian's biggest takeaway from the Apollo 13 documentary is the audacity of director Peter Middleton, who looked at one of the most famous stories in American history - already immortalized in an acclaimed Tom Hanks film - and decided to tell it again. Differently. Without talking-head interviews, leaning entirely into archival footage, centering the human stakes over the mission mechanics. The result is a documentary that feels immediate rather than retrospective, and that lands differently than the movie despite telling the same events. Ian's takeaway for B2B marketers: "Every story that you think has been told can be retold in a different way." Eric adds the business version of this: the fastest path to getting your market's attention is to go contrary to the mainstream. For Mitel, that meant spending two years pushing the concept of digital sovereignty when everyone else was selling cloud. "I wouldn't say we planted it," Eric says. "But we anticipated it. And now the market is saying: yeah, you're right."Make it work with what you have - then adapt. The most memorable problem-solving moment in Apollo 13 isn't the drama of the oxygen tank explosion. It's the engineers in Houston dumping a pile of plastic bags, duct tape, and mismatched filters on a table and being told to build an air scrubber before the crew runs out of oxygen. No extra supplies. No time to order parts. Just: here's what you have, figure it out. Eric connects this directly to the George Lucas documentary series Light and Magic - where ILM built motion-control cameras from scratch because they didn't exist yet, pulling in motorcycle mechanics and stop-motion photographers to solve a problem nobody had solved before. And then he connects both to B2B marketing: "You read and react to what's happening in the market, and you try to optimize for that. Whether you're talking about your website performance and the emergence of AEO and how SEO dropped off a cliff overnight - you don't sit there and admire the problem. You go figure out a creative way to work around it." The crew of Apollo 13 didn't get home because they had perfect conditions. They got home because they broke the problem into the next three steps, solved those, and then took on the next three."The highest performing organizations - it's when you have that shared vision, that clarity of your mission, that people really come together and the impossible kind of becomes possible. I think about that every day. How can I create that type of environment that actually breaks down silos and makes people think about not how they've always done things - but how do we solve this problem that seems insurmountable?"- Eric HansonTime Stamps[1:38] Meet Eric Hanson, CMO at Mitel[1:55] Why Apollo 13?[3:09] About Mitel and Eric's Eclectic Path to CMO[4:23] Meredith Explains the Documentary: Apollo 13: Survival[6:58] What the Documentary Gets Right That the Movie Couldn't[7:54] Was Apollo 13 a Failure? Redefining What Success Looks Like[8:39] When the Mission Is Clear, the Impossible Becomes Possible[9:20] Break It Into Bite-Sized Pieces - Focus on the Next Three Steps[10:12] The World Cup, Pochettino, and Why You Have to Dream Big to Get Close[26:28] Great Innovation Happens When a Compelling Event Forces New Thinking[13:01] Steve Kerr, the Golden State Warriors, and the Whole Being Greater Than Its Parts[14:22] If You're Not Failing, You're Not Trying - Bob Iger and Ride of a Lifetime[15:21] Light and Magic: Make It Work With What You Have[24:59] B2B Lesson #1: Tell an Old Story in a New, More Human Way[18:57] B2B Lesson #2: The Triple Threat - Marketing, Sales, and Product as One Strategy[20:07] Start With the Business Need, Not the Technology[20:53] Digital Sovereignty: Going Contrary to the Cloud-First Mainstream[23:07] Content Strategy: Connect the Dots for Your Audience[24:03] The F1 CIO Story: "If You Can Tell Me How to Make the Car Go Faster, I'm All Ears"[29:06] From Visual Effects to CMO: How Eric's Background Shaped His Marketing[32:38] Marketing as Persuasive Journalism - Make an Argument and Cause a Reaction[36:38] AI as a Calculator: Enabling Sellers to Move Faster and Think Bigger[40:27] Final Thoughts - It's Not the Strongest Who Survive, It's the Ones That AdaptLinksConnect with Eric on LinkedIn: https://www.linkedin.com/in/ericshanson/Learn more about Mitel: https://www.mitel.comWatch Apollo 13: Survival: https://www.netflix.comAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com.In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Meredith Gooderham, edited by Jon Goldberg, and our theme song is "Solomon" by FALAK.Create something remarkable. Rise above the noise. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

7 Skills Designers Need in the Age of AIAI can generate a hundred logo concepts in thirty seconds. It still can't tell you which one is right for the brand, the market, or the moment. That gap is exactly where your future value as a designer lives, and in this episode I break down the seven skills that live inside it.I'm not talking about prompt engineering or tool tutorials. I'm talking about taste and curation, strategic thinking, client communication, systems and brand strategy thinking, creative direction applied to AI output, personal brand and reputation, and adaptability as a habit you actually practice.If you've felt that mix of panic and curiosity every time a new AI tool drops, this episode gives you something more useful than reassurance. It gives you a real answer to the question I keep getting asked in coaching calls and in my community: what actually matters now?Production work is shrinking. The ceiling for everyone who can operate above pure production is rising. This episode is about making sure you're one of them.In this episode:Why AI is a production tool, not a judgment tool, and what that means for your careerThe seven skills keeping designers valuable, relevant, and in demandWhy personal brand and reputation matter more as output gets commoditizedThe one practical step to take this week instead of trying to fix everything at once____________________________________WEBSITEhttps://www.philipvandusen.comBRAND•MUSE NEWSLETTER  https://www.philipvandusen.com/museCREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeYOUTUBEhttps://www.youtube.com/philipvandusenBRAND DESIGN MASTERS PODCAST https://podcast.branddesignmasters.com/subscribeLINKEDINhttps://www.linkedin.com/in/philipvandusen/THREADShttps://www.threads.net/@philipvandusen FACEBOOKhttps://www.facebook.com/philipvandusen.agency/____________________________________AFFILIATE PARTNERS:BRING YOUR OWN LAPTOP: Adobe Training with Daniel Scotthttps://www.byol.me/philip  GO HIGHLEVEL: All-in-One CRMhttps://www.gohighlevel.com/philipvandusenTUBEBUDDY: The best YouTube pluginhttps://www.tubebuddy.com/philipvandusen____________________________Philip VanDusen is a branding consultant based in New York. A highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management, Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

→ Book a call to grow your revenue with AI SEO: https://www.breakingb2b.com/book-a-call→ Grab the free "90 days to revenue" AI SEO playbook: http://breakingb2b.com/playbook Episode #500 - We're still here; 500 episodes later! Thanks so much to all listeners to the pod, it's been a wild ride, thanks for being there with us!

A key theme that emerged was the impact of trial structure on user acquisition and conversion optimization by Favour Obasi-ike, MBA, MS. Free trials without card requirements drive higher volume but lower user commitment and retention, typically achieving 8-25% opt-in rates. Free trials that require a card—even at $0—deliver 30-50% opt-in rates and greater psychological attachment. Paid trials, even at a nominal amount, filter for high-intent users, lead to 51%+ opt-in rates, and yield better final conversion rates into paying customers. The discussion explored strategies for leveraging HVCO (high-value content offers) versus LCVO (low-content value offers), and underscored the importance of financial commitment on day one for building sustainable, quality user bases.Who Is This For?The conversation focused on website owners, entrepreneurs, business builders, and anyone considering how to use free or paid trials to drive conversions, engagement, and revenue for digital products or services. The discussion is especially relevant for those managing memberships, courses, newsletters, events, or any online offering looking to optimize user acquisition and retention strategies.For more support, listeners are encouraged to book a call, or subscribe to upcoming training and resources.Key MomentsOpening emphasis on the evolving relevance of free trials versus paid trials 00:01:12Clear explanation of "free" vs. "paid" trials and psychological attachment 00:02:08Discussion of opt-in rates and findings from Growth Unhinged and RevenueCat 00:05:22Detailed breakdown of conversion rates for each type of trial 00:07:19Psychological impact and perceived value of financial commitment 00:09:51Live FAQ: Are free trials better for conversions? Answer: Paid trials are better 00:12:56Analogy of phone numbers/emails and level of user commitment 00:14:55Filtering out low-intent users with paid or card-on-file trials 00:17:30Long-term vs. short-term strategy and the importance of first-day financial commitment 00:19:18Actionable call to decide between free and paid trials for your business 00:20:19Use cases and examples (newsletters, magazines, events, courses) 00:23:55Closing encouragement to take action, test, and iterate 00:28:39TimestampsIntroduction and framing: 00:01:12Trial types and user psychology: 00:02:08Research findings and opt-in data: 00:05:22Conversion rate breakdown: 00:07:19Financial commitment and user value: 00:09:51Conversion FAQ clarified: 00:12:56User filtering and targeting: 00:17:30Decision points for business owners: 00:20:19Use cases and practical advice: 00:23:55Action encouragement: 00:28:39FAQsQ: Are free trials better for conversions than paid ones?A key theme was that paid trials yield higher-quality conversions compared to free trials. Free trials without financial attachment tend to have lower retention and conversion 00:12:56.Q: What's the impact of requiring a credit card on a free trial?Requiring a card signals higher user intent and increases opt-in conversion rates to 30–50% 00:09:00.Q: Should I offer free content or put up a paywall from the start?The discussion explored both options and suggested aligning trial structure with long-term business goals and customer quality 00:21:36.Action StepsAssess your business goals: Volume vs. quality of leads? 00:12:31Decide between free, free-with-card, or paid trials for your offerings 00:20:23Experiment with HVCO and LCVO to see what content drives true interest 00:05:03Set up clear processes for card-on-file or paid entry, even at a low amount 00:16:58Analyze your conversion metrics regularly and optimize for commitment and retention 00:19:11Test, iterate, and don't hesitate to filter out low-intent users for long-term business health 00:28:39Ready to Rank? Book Your SEO & Web Dev Services Today

“Oh, I've gotta write that email.” “Oops, I haven't posted today.” “Oh shoot, when am I gonna write that blog?” If you're like EVERY business owner I know, you probably have a MILLION things running through your mental to-do list at all times. I get it! But the fact of the matter is, you don't need to let marketing content be one of the things that adds to that stress. There are SOOO many content marketing experts out there telling you what to do and how much you need to publish; it's confusing and honestly, overwhelming. So in this week's episode I am breaking down the MINIMAL amount of content that you need to publish to keep the leads coming in. Listen in, cuz I bet it's LESS than you think it is! Today I'm handing you the actual minimum I tell my own clients, students, and business besties to aim for, no fluff, no guilt trip. The real cadence I recommend across blog, email, and social, and it's probably less than what you're currently stressing about Which one of the three actually matters least, even though most business owners treat it like the most urgent Why doing this in the wrong order is quietly costing you leads If content overwhelm has had you frozen, this episode is your permission to start smart and still win. Ready for expert help with your content marketing so that you can get that steady growth you've been wanting? Book a call here, and I'll give you my hand-to-heart honest feedback about the next right step for you. Want to repurpose your content the RIGHT way so you can work smarter, not harder? Download the Content Strategy Repurposing Cheat Sheet Here Email info@faithhanan.com

The discussion with Favour Obasi-ike, MBA, MS focused on why websites often attract high traffic but fail to convert that into sales, highlighting issues like confusing navigation, unclear offers, and lack of trust signals. John emphasized the importance of SEO and targeted keywords for driving the right kind of traffic that is more likely to convert 00:29:58. Carol and Celese stressed the need for an easy, streamlined purchasing process and understanding user behavior to minimize drop-off points 00:33:00 00:35:11. Participants emphasized using analytics and A/B testing to regularly refine content and calls to action for better conversion rates 01:04:04. The group agreed that clarity, trust, and simplicity are key factors in turning website traffic into actual sales 01:09:06.SummarySEO Is Essential: Multiple guests, especially Celeste and John, attribute business growth and audience reach primarily to consistent SEO efforts through content, keywords, and high-authority backlinks (Celeste at 06:10, John at 03:38).Content & Relevance: Content specifically targeting transactional keywords and providing clear, relevant information converts better. Consistency and updating content regularly are emphasized (Celeste at 35:40).Technical Elements: Secure sites (HTTPS), user-friendly navigation, fast load times, and mobile responsiveness are critical for both SEO and user trust (43:12).Analytics: Using tools like Google Analytics or Fathom Analytics to track user paths, page popularity, and drop-off points enables continual optimization (01:09:56).Trust Factors: Payment options, clarity on pricing, and visible security all influence both SEO ranking (indirectly) and actual conversions.Who is This For?This episode is for small business owners, entrepreneurs, web designers, marketers, and anyone interested in understanding why their website might generate traffic but not convert visitors into sales. It's especially valuable for those seeking actionable SEO insights and practical website optimization strategies.Key Moments & TimestampsIntroduction to the problem of website traffic vs. sales 00:00John introduces his podcast/radio brand and SEO focus 03:09Celeste shares her SEO success and journey from struggling entrepreneur to full-time business owner 05:05Carol introduces expertise in Shopify and Conversion Rate Optimization (CRO) 11:39Discussion: Website navigation, tabs, and user experience (John, Celese, Carol) 17:52The role of ease, simplicity, and minimizing steps for conversions (Celese) 35:11Pricing transparency, payment methods, and abandoned carts 43:12Tools, analytics, and actionable next steps 01:09:56Summary roundtable: final takeaways and implementation advice (John, Celese, Carol) 01:05:46For more support, listeners are encouraged to book a call, or subscribe to upcoming training and resources.FAQsQ: Why does my website get traffic but no sales?A: Common reasons include poor navigation, too many steps at checkout, unclear offers, lack of trust signals, and disconnect between content and buyer intent (Celeste at 36:15, 43:32).Q: What's the most important SEO tactic for small business?A: Keyword research focused on what your buyers are searching for, plus consistent, clear content supported by reputable backlinks (John at 03:38, Celeste at 06:10).Q: Should links on my site open in new tabs?A: Only external links should open new tabs. Internal navigation should stay in the same tab for a seamless user experience (Celeste at 19:01, Carol at 19:49).Q: How do I know where people are dropping off my site?A: Use analytics tools to monitor page visits, bounce rates, and conversion funnels (Carol at 01:04:04).Action Steps for Favour Obasi-ikeHighlight offers/service links more clearly (CLARITY = SALES) in all call-to-action buttons and navigation (01:09:02).Refine site navigation: Ensure internal links do not open in new tabs and streamline the visitor path for ease of use (Celeste at 19:01).Request user feedback: Regularly test your website's checkout and inquiry process from multiple devices (50:30).Show payment options upfront: Add visible payment logos and ensure broad compatibility (48:13).Install/Review Analytics: Regularly review entry and exit pages to find and fix drop-off points (01:09:56).Gather client source data: Continue to ask every client how they found you, using that info to double down on winning channels (Celeste at 06:07).A/B test changes: When updating navigation, CTAs, or checkout, track the impact using metrics for ongoing improvement (Carol at 01:04:43).Educate with transparency: Update website copy and offers to set clear expectations and reduce confusion (01:09:06).Ready to Rank? Book Your SEO & Web Dev Services Today

What if a single day of event sponsorship could give your content team six months of material?That's what happened when UserEvidence sponsored an on-site podcast studio at an industry event and used the opportunity to create a whole series of conversations with B2B marketers. It's also the story that brought their Director of Content Marketing, Jillian Hoefer onto the podcast in the first place. Amy had been following her on LinkedIn for a while, and when Jillian posted about the repurposing play in detail, it was enough to ask her on the show to walk through it properly.But the interesting part isn't just how much content came out of it. It's how deliberately the team planned for what those conversations could become, well before anyone hit record.In this episode, Amy Woods sits down with Jillian to break down the thinking behind it: choosing a clear thesis, finding the right people, making the ask, preparing guests, and leaving enough room for the unexpected.Find out:How sponsoring someone else's event can generate months of contentJillian's four-step framework for turning one event sponsorship into a genuine content engineHow a topic-led invitation helped secure interviews with busy B2B marketers, including people who'd never been on a podcast beforeWhy Jillian maps 80% of her content plan before an event even starts, and deliberately leaves the rest openThe content assets B2B teams often forget to plan for, including sales enablement resourcesImportant links & mentions:Jillian Hoefer on LinkedInUserEvidenceAmy on LinkedInContent 10xAmy's book: (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.Join thousands of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

REMIX: Album 8 Track 8: Mastering the Space Between the Bytes w/Dave PragerBrand Nerds, we are back in the building! Today, we are firmly rooted in the "Bytes" as we welcome Silicon Valley marketing savant and AI founder, Dave Prager.If you are tired of the "get-rich-quick" AI hype and want real, grounded wisdom on how technology intersects with actual human behavior, this episode is for you. Dave's background is incredibly diverse: he's a former jazz trombonist, a world-wide professional, and a tech marketer who helped drive a computer vision startup all the way to an acquisition by Apple. Now, he's the brain behind Inner Pitch, an AI-driven prospect intelligence service.In this conversation, Dave argues that the automation era is making marketing worse by training us to chase algorithms instead of understanding people. We explore how true mastery, whether in photography, jazz, writing, or coding, is found in the "negative space" and the "notes you don't play."Key Takeaways:The Illusion of BrandThe Rhythm of CopyTechnology Cannot Fix Bad StrategyAI Must Be Your "Thought Partner"Stop Playing the Volume GameMentioned in this Episode: Style: Ten Lessons in Clarity and Grace by Joseph M. Williams Don't forget to subscribe, rate, and share with a fellow Brand Nerd!Instagram | LinkedIn

Anika sat down with Mike Barton to explore why digital accessibility is frequently overlooked by marketers and why treating it as a core growth lever can transform a brand. The conversation revealed a counterintuitive truth: digital accessibility is not just a compliance checkbox or a legal defense against lawsuits, but a powerful driver of customer retention, SEO performance, and overall user clarity. Mike's diverse journey—shaping executive messaging at Adobe, building a customer marketing function from scratch at Zenoti, and leading corporate communications and content marketing at AudioEye—offered a practical look at how treating enterprise buyers as humans first changes the way brands tell stories.In This EpisodeThe Northwestern IMC Roots: Merging data-driven decisions with creative marketing to treat the end user as a human.Building from Scratch at Zenoti: Why executive buy-in, measurable outcomes, and diverse team skills matter more than theoretical strategies.The Accessibility Aha Moment: Discovering how common digital content excludes the 1 in 4 Americans living with a disability.Compliance vs. Growth: Shifting enterprise conversations away from fear-driven legal defense toward marketing tech stack investments.Rising Tides and SEO: How clear image descriptions, precise code structures, and accessible design naturally boost search rankings and LLM visibility.The Loyalty Multiplier: Why consumers with disabilities and their tight-knit communities represent an exceptionally loyal customer base.Decoding Content Slop: Balancing the power of AI amplification with authentic human storytelling to avoid the sea of digital sameness. Timestamps00:03 Introduction: Digital accessibility as an overlooked growth lever 01:07 The Northwestern background: Marrying data-driven decisions with creative storytelling 04:43 Building customer marketing from scratch at Zenoti and the importance of measurable outcomes 10:28 Discovering digital accessibility: Breaking down misperceptions and the 1 in 4 statistic 14:29 The push-pull of compliance: Moving from reactive fear of lawsuits to proactive marketing investments 17:59 Travel industry case study: How making websites accessible increased traffic and SEO performance 23:03 Clarity for all: Why accessibility best practices simplify messaging for human users and LLM crawlers alike 25:29 Common marketer misconceptions: The false belief that people with disabilities do not use or spend on products 30:43 The content creator's dilemma: Using AI to amplify work without falling into "AI slop" 39:46 What AudioEye actually delivers: Combining scalable automation with expert human auditing 42:57 The future of content strategy: Simplifying messages in a digital world inundated with noise 45:58 Final thoughts: Embracing life's detours as the true path you are supposed to be on Key Insights & Takeaways Insight 1: Enterprise Buyers Are People First Whether marketing to consumers or enterprise buyers, the underlying audience consists of humans who go home and watch Netflix to unwind. Powerful marketing must combine logic and emotion to reframe how people think and build genuine brand loyalty. Insight 2: Accessibility Lifts All Marketing Boats Investing a small percentage of a marketing tech stack budget into accessibility does more than maintain compliance. It improves SEO performance, enhances LLM crawler comprehension, and clarifies copy for every user, making it a true rising tide for all digital channels. Insight 3: The Untapped Power of an Overlooked Audience Marketers frequently make the self-fulfilling assumption that people with disabilities do not engage with their products or possess spending power. In reality, addressing the needs of this community unlocks massive market potential and builds unmatched customer loyalty. Insight 4: Simplicity Is the Hardest Part of Writing As digital noise increases and AI generates vast amounts of generic content, the winning strategy belongs to writers who can simplify complex ideas. Succinct, clear messaging cuts through the clutter faster than over-engineered corporate jargon. Insight 5: Embrace the Career Detour Professional setbacks, whether a failed campaign, a missed strategy, or a layoff, are rarely true detours. Shifting perspective to view unexpected changes as the intended path helps professionals seize new opportunities sooner. Resources & Links MentionedAudioEye (audioeye.com)Max Ivy (The Blind Blogger)Sprout Social (survey research on social media demographics)"Assume That I Can" (global awareness campaign on Down syndrome) About Mike Barton Mike Barton is the Vice President of Corporate Communication and Content Marketing at AudioEye. With a career spanning executive messaging at Adobe, building customer marketing from scratch at Zenoti, and shaping content strategy at enterprise software giants, Mike specializes in human-centric storytelling and digital accessibility. He holds a degree in Integrated Marketing Communications from Northwestern University. Connect with MikeWebsite: www.audioeye.com LinkedIn: https://www.linkedin.com/in/omnibarton/ YBA was named the top PR podcast in the US by FeedSpot! Feedspot is an RSS Reader that lets you follow your favorite podcasts alongside blogs and news in one place. Like the show? Leave us a rating or review: https://lovethepodcast.com/67940257010b317cdaa9d857 Send us a Message: https://podcastfeedback.com/67940257010b317cdaa9d857 Check out our Website: https://www.yourbrandamplified.com Speak to my Delphi Clone: https://www.delphi.ai/amplifywithanika Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Eddie Maalouf is the founder and CEO of BAD Marketing, an agency generating roughly $18 million annually, and an entrepreneur behind multiple businesses including Scoville Hot Chicken.Before building his agency, Eddie became the top sales rep by volume at Lifetime Fitness and later helped generate an additional $1 million in profit for his family's businesses.In this episode, Eddie explains the sales systems, marketing strategies, hiring decisions, and organic content playbook that helped him scale from struggling to acquire clients to working with major brands including Yeezy. He also breaks down how he negotiated a restaurant business from a $1 million asking price to a $130,000 deal.Follow Eddie Maalouf:Instagram: instagram.com/eddiemaaloufBAD Marketing: badmarketing.comScoville Hot Chicken: scovillechicken.comHosted on Ausha. See ausha.co/privacy-policy for more information.

Consistent content updates, correct metadata (like canonical tags), and site speed also directly affect your sales potential. Move users from social platforms (rented land) to your site (owned land), collect their emails, and continuously improve based on analytic feedback for sustainable success.Favour Obasi-ike, MBA, MS breaks it down in this episode so you can turn clicks into clients by using SEO to sell your products and services on your business website.Who Is This For?This episode is for entrepreneurs, small business owners, content creators, podcasters, and anyone aiming to sell products or services online using a website. Listeners seeking to understand website fundamentals, SEO essentials, audience analytics, and digital selling strategies will find actionable insights and clear steps to optimize online growth.For more support, listeners are encouraged to book a call, or subscribe to upcoming training and resources.Key Moments & TimestampsImportance of Website for Selling Products/Services: 00:00:02The Role of Payment Processors: 00:05:37Why Policy Pages Matter (Policies, Shipping Info, Terms): 00:07:13Pre-purchase vs. Post-purchase Customer Behavior: 00:19:15The Power of Analytics for Your Website: 00:26:53Browser & OS Impact on Audience Targeting: 00:31:02Why Website Ownership Outranks Social Media-Only Strategy: 00:45:06Website Audits—Practical Example: 01:04:17The Expanding Role of SEO and GEO: 00:58:49Key Action Steps for Audience Retention and Conversion: 01:22:06FAQsQ: Why do I need a website if I have big social media followings?A: Social media is rented land—you can be deplatformed or lose access any time. A website gives you control, credibility, visibility in AI search, and allows you to capture leads and earn revenue directly 00:46:38.Q: What's most important on my website for selling?A: Secure payment processing, clear product/service pages, updated policy/info pages, fast loading speed, and internal linking for easy navigation 00:05:37, 00:14:12.Q: How do analytics help me?A: Analytics show where visitors come from, which content they engage with, and how they buy, so you can tailor ads and products and avoid wasting budget 00:27:05.Q: What is GEO?A: Generative Engine Optimization—preparing your content and site not just for Google, but for AI/LLM search platforms that cite reliable websites 00:58:54.Q: What if I don't feel “techy” enough?A: Start simple and iterate. Hire help for technical parts, or use platforms like Podpage for podcasts. What matters most is taking ownership and taking the first step 01:20:50.Action StepsAudit Your Website: Check for up-to-date content, navigation, and canonical tags 01:04:17.Integrate Secure Payment Processing if you sell products or services 00:05:37.Create and Update Policy Pages (shipping, refunds, terms) 00:07:13.Analyze Your Analytics: Use Google Analytics to see audience, behaviors, and refine content and ads 00:26:53.Capture Emails: Move your audience from social media to your own email list for retention and remarketing 00:53:08.Speed-Test Your Website: Use tools like GTMetrix. Ensure load times

→ Book a call to grow your revenue with AI SEO: https://www.breakingb2b.com/book-a-call→ Grab the free "90 days to revenue" AI SEO playbook: http://breakingb2b.com/playbook Episode #499 - We're knocking on the door of our 500th epsiode & Sam still has the pedal down & a tank full of gas! Are you ready for > Sam highlighting the fact that most SaaS companies think their SEO is working because traffic's up + Google rankings look awesome, but something is wrong if demos aren't showing up. Sam explains why, laying out his "5 Levels of SaaS SEO" pinpointing exactly where your B2B could be stuck and how to get going again. Remember that ranking #1 with Google means almost zero to ChatGPT, which pulls answers from content. We end with one gut-check question to find out if your SEO is working right now.... Let's get in to it, what level are you now?

Connect With ChazArmando LeDuc lost close to $50,000 a month in retaining business in under five days. Clients were dropping. Bad reviews were coming in. Invoices were not getting paid. He was so confident in what he was doing that he had stopped actually paying attention to what his clients were experiencing. That humbling was the beginning of the client journey framework he now builds for businesses across the country.Armando is an actor, singer, filmmaker, entrepreneur, business coach, and the director of LeDuc Entertainment. His approach to personal branding is built on a simple premise: if you are going to sell it, you better be living it. When he started creating daily content for his own business the same way he told clients to, he hit $30,000 a month in revenue within the first month.In this conversation with Chaz Wolfe, Armando breaks down his three-step process for building a personal brand, how he mapped the complete client journey using the Domino's pizza tracker model and the five love languages, why he applies that same framework to referral partners and employees, and what happened when he finally stopped forcing his business forward and started living authentically.Key Takeaways:If you are going to sell it, you better be doing it. Most marketing companies tell clients to create content and build a brand while doing none of it themselves. That disconnect erodes trust before a conversation even starts.Daily content from the first month produced $30,000 in monthly revenue. Not because of reach. Because the preselling was done. By the time prospects got on a call, the question was not whether Armando could help them. It was whether they believed he could.Armando lost $50,000 in monthly retainers in under five days because there was no mapped client journey. Everybody goes on a journey whether you map it out or not. If you do not map it, the experience is inconsistent and eventually costs you.The Domino's pizza tracker model: clients know where they are in the process at all times. Who owns each touchpoint. What the KPIs are. What comes next. Clarity during fulfillment builds trust and eliminates invoice fights.The five love languages for clients: compliment their posts, leave them a Google review, refer them business, send a gift, or spend quality time with them. Armando built an automated pipeline that does all five on a rotating basis.The referral partner journey: most businesses only manage client obligations and completely ignore their referral partners. Armando built a separate pipeline for referral partners with the same love language touchpoints. Referrals went up significantly.The employee journey: the same intentionality that businesses apply to clients and referral partners should apply to the team. If you are treating everyone else like they matter and neglecting your own people, the team feels it.Planning heart touches is not inauthentic. Intentionality is the point. If you do not write it down, it will not happen. Preplanned giving is still giving.Living in shame is the lowest level of consciousness. Armando spent years dimming his energy because people around him could not handle it. The threshold he crossed at a mastermind conference was the moment he committed to stop wearing the mask.Authentic content attracts. Forced content repels. When you get clear on the one thing you are most passionate about and run all of your content through that lens, you stop guessing and start resonating.If you are a contractor business owner doing $1M+ and you feel stuck in the day-to-day, we built GTK for you.Through peer mastermind and 1:1 coaching, we help you:increase profitinstall real systemsbuild a team that runs the businessget your time backVisit www.gatheringthekings.com for information on how to apply.Connect with Chaz Wolfe (Host):WebsiteFacebookInstagramLinkedInYouTubProfit Starts with Better Books!Clean books. Clear reports. Monthly bookkeeping built by business owners, for business owners.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showLike what you heard? Share this episode with a friend and leave us a review on Apple Podcasts or Spotify! Join the conversation by visiting GatheringTheKings.com and apply to connect with other high-performing entrepreneurs and their families.

Today's conversation dives deep into three powerful pillars of online visibility: search intent, semantic search, and keyword research. You'll hear Favour Obasi-ike, MBA, MS talk about the mechanics behind how people find information, the role of intentional searches, and the evolving ways AI processes and retrieves content. Whether you're a business owner eager to optimize your website or just curious about what happens behind the scenes when you type a query, this episode unpacks everything you need to know to boost your reach and relevance online.Get ready for actionable tips and real-world examples that will help you harness the power of smarter searches.Summary & LearningsUnderstand the Four Mechanics: Indexing, query processing, retrieval, and ranking are foundational for getting discovered in search (05:33).Search Intent Drives Results: Recognize user intent—informational, navigational, commercial, transactional—for better keyword targeting (18:49).Structure Your Keyword Research: Use broad to narrow targeting. Utilize phrase and exact match to control relevance; negative keywords exclude unwanted traffic (37:46).Optimize Content Types: Incorporate multimedia (text, image, audio, video) and embed relevant posts for better reach (24:40, 25:58).Prioritize UX: Easy, clear booking and navigation processes convert more clients (32:20).Refresh Content Regularly: Each page needs updates at least every 24 months to stay competitive (56:48).Key Moments & TimestampsWhat are indexing, query processing, retrieval, ranking?Thorough breakdown of the fundamental mechanics behind keyword search and discovery:05:33Defining Search IntentUnderstanding what “search intent” means and how it guides customer behavior:09:40Types of Search Intent:InformationalNavigationalCommercialTransactionalExplained with examples: 18:49Types of Keyword MatchesBroad matchPhrase match (using quotation marks)Exact match (using square brackets)Negative keywords (filter out irrelevant traffic)Step-by-step guidance: 29:06 and 37:46Importance of Easy User ExperienceStreamlining booking and why simplicity beats complexity: 32:20Content Formats for SEOWhy using text, image, audio, and video enhances discovery: 24:40Embedding as SEO StrategyHow embedding social posts boosts indexing: 25:58Refresh Cycle for Web PagesWhy every web page needs regular updates—24-month SEO lifespan: 56:48Who Is This Episode For?This episode is ideal for entrepreneurs, business owners, marketers, service providers, and anyone seeking to understand the nuanced differences between search intent, semantic search, and keyword research. If you want practical advice on increasing your visibility online and actionable SEO strategies to convert searchers into customers, this is for you.For more support, listeners are encouraged to book a call, or subscribe to upcoming training and resources.FAQsQ: What's the difference between search intent, semantic search, and keyword research?A: Search intent is understanding why someone is searching. Semantic search considers context/meaning alongside keywords. Keyword research identifies what terms people actually use. Each approach builds on the other for effective SEO.Q: How do keyword matches influence my results?A: Broad matches cast a wide net. Phrase matches require the user search to include an exact phrase. Exact matches show your result only for the exact query. Negative keywords prevent unwanted clicks (e.g., blocking “free” if you sell paid services).Q: How often should I update my website?A: Pages should be refreshed every 24 months to maintain SEO performance (56:48).Action StepsAudit Your Website: Ensure every page is indexed and updated within 24 months (56:48).Clarify Your Target Intent: Map your major pages to specific intents (informational, navigational, commercial, transactional).Do Keyword Research: Use SEMrush or Google Keyword Planner to explore broad, phrase, and exact match keywords (47:37).Implement Negative Keywords: Filter out irrelevant or unqualified traffic, especially in paid ads (41:16).Upgrade Your Content: Add images, audio, and video; embed social media posts for context (25:58).Simplify Your User Journey: Make booking and buying as frictionless as possible (32:20).Book a Consultation: If you need 1:1 guidance, schedule a call (49:24).Ready to Rank? Book Your SEO & Web Dev Services Today

Data Consolation: Jake Tlapek on Marketing Fundamentals vs Dashboards Jake The Wizard. Author of Eight Dominoes. A brand messaging focused consultant that believes every product or service can bring meaning and purpose to market. It is our job to tell that story. My guest today is Jake Tlapek, better known as The Wizard of Marketing. Jake spent 13 years in the trenches. He built a Chicago marketing agency on a TikTok audience he started from zero, sold it, and generated over 100 million dollars for his clients along the way. He hosts the Hold My Beard podcast, and his new book is Eight Dominoes: a messaging framework that treats your marketing as a sequence of eight moves. Set them in the right order and a stranger becomes a client. Jake, welcome to the show.Links:https://www.jakethewizard.com/eight-dominoeshttps://www.instagram.com/itsjakethewizardTags:podcast for creatives,creative podcast,podcast creator interviews,professional podcast,creative podcasts,podcast host interviews,creative podcast ideas,Branding,Business Development,Content Marketing,Entrepreneurial Mindset,Marketing,Marketing Consulting,Marketing Strategy,Mindset,Personal BrandingSupport PEG by checking out our Sponsors:Download and use Newsly for free now from www.newsly.me or from the link in the description, and use promo code “GHOST” and receive a 1-month free premium subscription.The best tool for getting podcast guests:https://podmatch.com/signup/phantomelectricghostSubscribe to our Instagram for exclusive content:https://www.instagram.com/expansive_sound_experiments/Subscribe to our YouTube https://youtube.com/@phantomelectricghost?si=rEyT56WQvDsAoRprRSShttps://anchor.fm/s/3b31908/podcast/rssSubstackhttps://substack.com/@phantomelectricghost?utm_source=edit-profile-page

What happens when explosive success turns your ADHD business strategy upside down? Dani Donovan returns to reveal the hidden reality of scaling a tool for neurodivergent communities and keeping up with sudden demand.For every ADHD entrepreneur, founder, or business owner with ADHD navigating rapid growth, delegation struggles, and high cognitive load, this conversation offers actionable clarity. Discover practical insights on ADHD business operations, accountability, and real-time decision-making when your business evolves faster than expected.EPISODE HIGHLIGHTS & TIMESTAMPS:00:00 - How Viral Products Create Explosive Demand06:00 - ADHD Product-Market Fit and Underserved Audiences12:00 - Building and Launching a Viral Product19:00 - Content Marketing, TikTok Virality and Storytelling26:00 - Scaling Too Fast and Business Operations33:00 - Perfectionism, Burnout and Entrepreneurial Growth40:00 - Email Lists, Algorithms and Sustainable Business Growth47:00 - Entrepreneurship, Autonomy and What Comes Next3 Key Takeaways:Find—and serve—the underserved audience. When you truly solve a need for people who've been overlooked, you can create explosive demand. Building something specifically for the ADHD community, with real-life empathy and nuance, was the game-changerPrepare to adapt at warp speed. Virality can supercharge your business, but also breaks systems you thought could scale. Managing inventory, support, and planning for unpredictable spikes is a different beastDon't skip the foundations—even if you're “too busy.” Invest in core systems you own—like email lists—not just social media channels. Otherwise, you're at the mercy of algorithms or outside platforms.About today's guest, Dani Donovan:Dani Donovan is an award-winning designer and creator of the viral hit product, "The Anti-Planner: How to Get Sh*t Done When You Don't Feel Like It." Known for her relatable ADHD comics, tweets, and TikToks, she's been helping shape the online neurodiversity community since 2018, and her work has helped thousands of people seek an ADHD diagnosis and treatment.Connect with Dani: Website - Instagram - TikTok - XDani's viral tweet: "Finding out you have ADHD as an adult feels like being told you suck at Mario Kart your entire life and then finding out your game generates 40 times more banana peels than it's supposed to"About the Anti-Planner:Tapping into her own frustrations and the lived experiences of ADHD peers, Dani Donovan spent over 3,000 hours creating The Anti-Planner, calling it a “productivity spellbook.”It is a lovingly designed, non-linear, highly personalized compendium of over 100 strategies for overcoming procrastination and building emotional resistance.Dani obsessed over every detail: the comforting size, playful illustrations, durable faux-leather binding, gold foil, thick paper, pen loop, and rounded corners. It is gorgeous, practical, and nothing like all the planners you've bought and abandoned two weeks later.Buy your copy of the Original Anti-Planner here. (Dani also has a Clean version if you are not so sweary…)P.S. If you missed my previous interview with Dani Donovan episode (and The Anti-Planner's original “theft” story!), it's a must-listen! Ep #318_ Somebody Stole My Sh*t: Copycats, Counterfeiters and How to Protect What You've BuiltYour ADHD-ish™ host, Diann Wingert Diann Wingert brings decades of experience as a psychotherapist and serial business owner and is now a sought-after coach to entrepreneurs with ADHD traits. Her style is direct and strategic, with a dash of humor, and filled with the insights of someone who lives and breathes the neurodivergent experience.Diann is a fierce advocate for self-acceptance and meaningful growth at the intersection of neurodivergence and entrepreneurship. She is the creator of the ADHD-ish™ Method and host of the top-rated ADHD-ish™ podcast.Want to grow your business AND survive your own success while doing so? Book a free consultation with me and let's talk about how I can help.© 2026 ADHD-ish™ Podcast. Intro music by Ishan Dincer / Melody Loops / Outro music by Vladimir / Bobi Music / All rights reserved.

Ready to see what's possible? Visit GymSupps.com to learn more and schedule a free discovery call to see if a custom supplement program is right for your business. Ready to Grow Your Gym? If you're a gym owner with 30+ clients looking to add $5k-$10k/month in the next 90 days, book your FREE Brainstorm Call HERE. About Business for Unicorns Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, courses, and events for gym owners ready to grow revenue, systemize operations, and create more freedom in their lives. To learn more, check out businessforunicorns.com. Get More BFU In Your Life: Claim your FREE copy of Gym Marketing Secrets HERE Follow BFU on Instagram HERE Subscribe to MF's YouTube Channel HERE