Podcasts about Content marketing

This "Flodesk Studio & Email Copywriting: Email Marketing Strategies (Serious Conversations)" episode delivers a masterclass in email marketing strategy, copywriting best practices, and leveraging AI-powered tools like Flodesk Studio for audience growth and engagement.Favour Obasi-ike, MBA, MS tells listeners to learn critical details such as: Effective subject lines, preview text, and body structureThe impact of timing on open ratesSegmentation, cleaning, and list healthPersonalization and branding through design and font choicesHow to use Flodesk Studio to streamline campaign creation with AISpecial attention is paid to A/B testing, the difference between click and click-through rates, and practical features like polls and analytics for persistent improvement.Who is This For?This episode is for entrepreneurs, marketers, real estate professionals, coaches, consultants, and anyone seeking actionable advice on email marketing, copywriting, AI-powered content creation, and using Flodesk Studio. The content is tailored for those wanting to grow their business, improve engagement, and optimize digital communications.Key Moments & TimestampsIntro & Topic Breakdown — 00:00:03Why Email Marketing Still Matters — 00:02:18Email Copywriting Tips (PS, emojis, numbers, preview text) — 00:04:07Intro to Flodesk Studio & AI Features — 00:07:12Real estate applications & audience segmentation — 00:08:43Email List Cleaning, Segmentation, and Engagement — 00:38:40Choosing the Best Time to Send Emails — 00:51:075 Essential Elements of Email Copy — 01:01:44Email Design, Fonts, and Branding Insights — 01:17:24Testing & Optimization Emphasis — 01:24:13Actionable Takeaways from Guests — 01:22:26FAQs1. Who benefits most from using Flodesk Studio?Anyone who wants a seamless, AI-assisted way to design and send beautiful, brand-consistent emails, especially business owners, marketers, and real estate professionals.2. How do you improve open and click-through rates?Use strong subject lines (with emojis, odd numbers, brackets), compelling preview text, personalization, and clear CTAs. Incorporate A/B testing for continual improvement.3. What is the best time to send email campaigns?It varies. Analyze your own audience data (via tools like Flodesk reporting) to find your optimal window: weekday mornings often outperform, but testing is essential 00:53:19.4. Why is list cleaning important?Regularly removing unengaged contacts preserves deliverability, yields accurate analytics, and improves campaign performance 00:38:40.5. How can you personalize emails effectively?Use segmentation, address recipients by name, and tailor content/offers by user behavior and preferences 01:04:00.6. What are key elements of a high-performing email?Subject line, preview text, concise and well-formatted body, clear call to action, optimized images—each tested before broad send-off 01:01:44.Action Steps for youPromote the episode using engaging snippets and “clips” across LinkedIn, TikTok, and Instagram for wider reach 00:23:00.Share Flodesk Studio link and personal testimonials; encourage audience to experiment with AI-powered email design 00:07:12.Encourage listeners to A/B test subject lines and preview text for their own audiences.Build and nurture a peer community for ongoing discussions on marketing, copywriting, and tech tools 00:58:37.Offer private consulting or group workshops on best practices in email marketing, segmentation, branding, and testing.Continue to spotlight client and listener wins secured through these tactics for future episodes and social proof.Gather feedback/analytics from podcast listeners on their favorite actionable tip, using surveys or Flodesk polls.Remain updated with new Flodesk and Clubhouse features, suggesting product improvements where valuable (as discussed re: heat maps 00:48:19).For more support, listeners are encouraged to book a call, or subscribe to upcoming training and resources.Ready to Rank? Book Your SEO & Web Dev Services Today

Favour Obasi-ike, MBA, MS discussion explored transactional keywords as the key to converting online searches into business results. Several points were raised, including keyword modifiers, intent-driven content creation, analysis of competition (including CPC and search volume), and the ongoing challenge of understanding actual customer journeys through data analysis and attribution. The conversation stressed the importance of consistent SEO practice and the need for business owners to act on this knowledge to truly benefit from organic search.Who Is This For?The conversation focused on entrepreneurs, business owners, marketers, and content creators seeking to grow their businesses online through effective SEO strategies, particularly around the use of transactional keywords. A key theme that emerged was helping those who want to boost sales, improve website discoverability, and understand user intent by mastering keyword research and practical website tweaks.Key Moments & TimestampsIntroduction to Transactional Keywords: what they are and why they matter 00:00:03The importance of website pages and matching content to keyword searches 00:06:14Examples of transactional keywords and practical modifiers (buy, order, cheap, sign up, hire, near me, company, services) 00:25:03The power of intent and understanding the buyer journey 00:17:12Insights on last-touch attribution and multi-touch user journeys 01:23:25The importance of CPC (cost-per-click) and identifying valuable keywords 01:15:14Actionable advice on keyword research, consistency, and implementation 01:41:15Final takeaways and action steps from experts 01:42:53 and 01:44:02FAQsQ: What are transactional keywords?A: Transactional keywords are search terms used when someone is ready to make a purchase or complete a specific action online—like “buy,” “order,” “subscribe,” “hire,” or “near me” 00:04:09.Q: Why are modifiers important for keywords?A: Modifiers (e.g., “best,” “cheap,” “discount,” “download,” “local”) clarify intent, match your content to customer actions, and help attract high-intent customers 00:25:03.Q: How do I find the best keywords for my business?A: Use tools like SEMrush, Ahrefs, or meetglimpse.com to analyze search volume, competition, and cost per click (CPC). Look for high CPC or low competition keywords for better ROI 01:15:14.Q: What's more important, search volume or keyword competition?A: Both matter, but targeting lower-competition keywords with reasonable search volume often yields quicker, cost-effective wins 01:17:11.Q: How can I track the effectiveness of my keywords?A: Use analytics platforms and Search Console data, not just customer surveys, to understand which keywords drive traffic and conversions to your site 01:23:25.Action Steps for Favour Obasi-ike's AudienceAudit your website: Ensure each page targets a specific, high-intent keyword or keyword phrase.Research modifiers: Add transactional and relevant modifiers to existing content and URLs.Analyze CPC and competition: Use keyword analysis tools (e.g., meetglimpse.com) to identify lucrative opportunities.Update and expand FAQs: Build trust and answer buyer questions directly on your site.Track attribution scientifically: Rely on Search Console and analytics for accurate insights instead of only customer self-report.Stay consistent: SEO is a long game—regularly update content and refine your keyword strategies.Implement, don't just learn: Turn insights into action—schedule regular SEO check-ins or book expert consultations.For more support, listeners are encouraged to book a call, or subscribe to upcoming training and resources.Ready to Rank? Book Your SEO & Web Dev Services Today

In dieser Folge des Onlineshop Geflüster Podcasts geht es um einen Margenkiller, den die meisten Shopbetreiber komplett übersehen: Rabatte und Discounts. Die Marge im E-Commerce ist ohnehin schmal. 10 bis 20 Prozent Profit sind für einen soliden, wachsenden Shop schon gut, viele liegen dauerhaft bei 5 Prozent. Das heißt, jeder einzelne Prozentpunkt, den du irgendwo rausholst, hat einen riesigen Impact auf den Profit. Und genau da versteckt sich das Problem: die Discountquote. Die meisten Shops wissen gar nicht, wie viel Prozent ihres Umsatzes durch Rabatte verloren geht. 15 bis 20 Prozent sind keine Seltenheit, und das geht direkt von der Top Line runter. Wer stattdessen auf 5 bis 10 Prozent kommt, holt am Ende zweistellige Profitmarge raus. Ich hab genug Shops gesehen, die auf plusminus null liefen und nach dem Rabatt-Stopp plötzlich 10 bis 15 Prozent profitabel waren, ohne dass die Kunden deswegen weniger gekauft haben. Auch nicht, obwohl die Konkurrenz weiter Rabatte gab und die Kunden jahrelang darauf trainiert waren. Du erfährst, warum du deine Discountquote überhaupt erst mal kennen musst, bevor du irgendwas optimierst, warum ein paar Prozentpunkte Rabatt am Ende die Hälfte deines Profits kosten können, und warum die typischen Ausreden (unsere Kunden sind daran gewöhnt, die anderen machen das doch auch) in der Praxis oft nicht stimmen. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin __________

Favour Obasi-ike, MBA, MS discussion explored the evolving relationship between SEO and artificial intelligence, stressing that while AI revolutionizes content generation and search, SEO's foundational importance endures. One concept discussed was the need for website structure (schema, sitemaps, quality content) to ensure both human users and AI agents can discover, trust, and transact with a site.Who Is This For?The conversation focused on entrepreneurs, website owners, business leaders (including C-suite/Fortune 500), marketers, and anyone seeking to improve their business's online presence and growth using SEO and commercial keyword strategies. A key theme that emerged was bridging the knowledge gap for those new to digital marketing, whether launching a site from scratch, rescuing one, or scaling brand visibility.Key Moments & TimestampsIntroduction, Part 2 Justification & Audience Engagement: Highlights the need for deeper commercial keyword discussion; encourages live participation 00:00:13.AI vs. SEO: Relationship & Current Landscape: Explores whether AI will replace SEO; demonstrates synergy and need for structure 00:02:42–00:12:24.Website Structure & Longevity: Analogies for domain authority and building strong foundations 00:13:11.Ads vs. SEO Investment: Explains why investing in SEO creates lasting value versus short-term ad spend 00:17:11.WordPress vs. Vibe Coding: Evaluates traditional site-building vs. new AI/code-heavy approaches 00:22:56.Learning & Mastering SEO: Recommendations for ongoing strategies, resources, and communities 00:28:47.User Search Patterns & Keyword Strategy: Examines how users shop online, with a focus on long-tail and local keywords 00:32:22.Sitemaps & Robust Web Presence: How site architecture and multiple pages boost authority 00:40:10.Live Tools & Practical Auditing: Use of isitagentready.com for real-time AI/SEO readiness checks 00:43:28.Commerce, Payments, & Security: Significance of payment protocols and HTTPS for trust 00:44:29.Color, Calls to Action & Conversion Psychology: How interface details impact buying behaviors 00:54:03.Types of Commercial Intent Keywords: Differentiates high vs. low commercial intent; relevance for product, service, and pricing pages 00:59:19.Action-Oriented Keyword Construction: Guidance for structuring keyword phrases to increase conversions 01:04:23.Takeaways & Final Thoughts: Recap and encouragement to test, research, and take control of digital outcomes 01:07:42.Several points were raised, including:Investing in SEO produces compounding, evergreen visibility, unlike fleeting paid ads.Commercial keywords (e.g., “buy now,” “pricing,” “best [product],” “alternatives to”) are essential for conversion-focused pages.Local and long-tail strategies help users “find you” for specific contexts and regions.Security (HTTPS), trust signals, and payment protocols are non-negotiable for commercial viability.Testing and optimizing details—color, CTAs, copy—directly impact sales.FAQsQ: Will AI make SEO obsolete?A: No. AI depends on well-structured SEO content to deliver relevant results. They're complementary, not mutually exclusive 00:04:31.Q: What are commercial keywords?A: Specific search phrases indicating purchase intent (e.g., “buy,” “pricing,” “deal,” “best,” “compare”). Essential for pages targeting buyers 00:52:04.Q: Should I invest in SEO or ads?A: SEO offers sustainable, long-term visibility; ads work immediately but disappear when you stop paying 00:17:11.Q: Are modern coding approaches like vibe coding a good idea?A: New site builders offer fast results, but lack the proven, authority-strengthening foundation of established platforms like WordPress 00:22:56.Q: How do I start learning SEO?A: Combine online courses (Google, podcasts, masterminds) with community interaction and direct experimentation 00:28:47.Action StepsAudit your website with tools like isitagentready.com to gauge AI/SEO readiness 00:43:28.Review your site's structure—ensure schema markup, sitemaps, and multiple relevant pages exist 00:36:01.Identify and implement high-intent commercial keywords on key pages: homepage, product/service, pricing, and demo 00:52:04.Ensure your site is HTTPS-secured and supports modern payment integrations 00:46:07.Test calls-to-action and site colors to optimize conversion rates 00:54:03.Regularly engage in industry communities, podcasts, and training to stay current.Track and measure progress; iterate based on results and user feedback.Ready to Rank? Book Your SEO & Web Dev Services Today

Welcome to Season 14 with Favour Obasi-ike, MBA, MS!The discussion explored the importance of understanding the four main keyword types: informational, commercial, navigational, and transactional, highlighting that commercial keywords account for a crucial 22% of search demand. Emphasis was placed on commercial keywords being the bridge between window shopping and purchase intent.A key theme that emerged was the necessity of data-driven keyword selection using tools like SEMrush, Ahrefs, Moz, and Ubersuggest. The discussion highlighted that even highly niche or seemingly unconventional businesses can yield significant results when leveraging strategic keyword research.Several points were raised, including the technical significance of URL slugs, content quality over quantity, proper keyword placement, and the increasing value of integrating social media channels for SEO purposes (e.g., linking Instagram/LinkedIn pages for higher authority).Personal success stories from participants illustrated rapid ranking improvements and revenue growth, underscoring the long-term value of SEO over paid ads for sustainable traffic and leads.Who Is This For?The conversation focused on business owners, entrepreneurs, marketers, and anyone interested in leveraging SEO and commercial keywords to drive meaningful growth—especially those with websites or digital services looking to increase traffic and conversions through organic search.Key Moments With TimestampsIntroduction to Keyword Types and SEO Fundamentals 00:00:04Explanation of Informational, Commercial, Navigational, and Transactional Keywords 00:01:21Real-World Case Studies on SEO Transformations 00:10:00Deep Dive Into Commercial Intent and Keyword Research Tools 00:14:14Strategic Use of URL Slugs and Their Impact 00:32:43Using Social Media Integrations in SEO 00:19:03Success Stories: Ranking Improvements and Data-Driven Tactics 00:49:56The Importance of Niche and Low-Competition Keywords 00:46:33How to Turn SEO Traffic Into Leads 00:58:04FAQsQ: What's the difference between informational and commercial keywords?A key concept discussed was that informational keywords answer questions, while commercial keywords indicate buying intent, such as “best software for…” or “top alternatives to…”.Q: How do I choose the right commercial keywords?The discussion explored using data from keyword research tools rather than guessing, emphasizing specificity, intent, and competition metrics.Q: Why are URL slugs important for SEO?One concept discussed was that your URL slug directly impacts your site's discoverability—matching it to target keywords can boost rankings.Q: Can small businesses compete for high-value keywords?A key theme was targeting long-tail, niche, or region-specific variants to outmaneuver larger competitors—sometimes ranking quickly.Q: How often should I update SEO content?The conversation focused on improving and refining content over time, especially as ranking and analytics reveal what's working.Action Steps for Favour Obasi-ikeEducate Your Audience: Continue breaking down SEO concepts such as keyword types, intent, and technical fundamentals in digestible formats, using case studies and real-world examples.Promote Data-Driven Decisions: Encourage the use of keyword research tools, and stress the importance of not guessing terms but validating them with competition and search data.Advise on Technical SEO: Remind clients to optimize URL slugs, interlink content, and leverage Google Search Console and social integrations for enhanced visibility.Showcase Success Stories: Regularly share tangible case studies demonstrating before/after results from commercial keyword deployments.Foster Community Engagement: Invite listeners to submit their own results, questions, or niche discoveries for review in future episodes or on social media.Create Step-by-Step Resources: Develop checklists or templates for commercial keyword research, URL optimization, and data tracking.Offer Consultations: Direct listeners to book a strategy call for personalized SEO roadmaps and deeper dives into their analytics and keyword gaps.Plan for Follow-Ups: Organize part 2 sessions to address advanced or transactional keyword strategies and continue the learning journey.Ready to Rank? Book Your SEO & Web Dev Services Today

What happens when better technology is no longer a competitive advantage? Host Kortney Harmon is joined by Donnie Gupton, Founder of Ora Marketing and creator of the Uncopyable Recruiter Method, to examine why trust—not tools, speed, or access—is becoming the real differentiator for recruiting firms.Donnie breaks down how AI and automation are creating greater parity between agencies and internal talent teams—and why the bigger challenge for recruiters isn't competition, but comparability. He shares a four-part framework for becoming the standard in your niche through clear positioning, an intentional market ecosystem, authority-building content, and consistent follow-up.Key Takeaways• Why trust becomes the differentiator when technology is table stakes• How clear positioning helps recruiters escape the comparability trap• Why the 97% of buyers not hiring today deserve your attention• How content and consistent follow-up turn authority into demandDiscover how to build the trust and authority that make your firm the first call when hiring needs arise.________________Follow Donnie Gupton on LinkedIn: LinkedIn | DonnieFollow Crelate on LinkedIn: CrelateWant to learn more about Crelate? Book a demo hereSubscribe to our newsletter: The Full Desk Experience

This episode of Hustle Inspires Hustle features Alex Quin and Richard Wang, the 25-year-old entrepreneur behind Northern Dumpling Kitchen, as they unpack what it really means to step into a family business, carry forward your parents' legacy, and build something bigger than yourself.Richard grew up in the restaurant industry after his parents immigrated to Canada and spent decades working their way up from difficult beginnings. Although Richard studied finance, his long-term plan was always to return to the family business. Today, he's helping operate the restaurant while working toward one of his biggest goals: helping his father work less and eventually retire.The conversation dives into Richard's decision to document the journey publicly, including the renovations, cooking, long hours, language barriers, frustrations, and behind-the-scenes realities of running a restaurant. After roughly 200 days of consistent posting, his content began reaching audiences far outside his local community, with his Instagram following jumping from around 8,000 to 50,000 in approximately two weeks.Alex breaks down why Richard's content works so well and how founder-led storytelling can create an emotional connection that traditional advertising often struggles to replicate. They also get tactical about restaurant growth, discussing OpenTable, Google Business, Toast, email and SMS marketing, customer retention, experiences, and the systems restaurants can use to generate more revenue without massive advertising budgets.Beyond marketing, Alex and Richard discuss money, mentorship, real estate, investing, learning from older entrepreneurs, documenting family recipes, improving communication across generations, and staying grounded while building a business. Ultimately, the episode is about family, entrepreneurship, and what happens when a new generation decides not only to preserve what their parents built, but to take it further.Episode Outline:[00:00] Intro and how Alex discovered Richard's story[03:00] Growing up in the restaurant industry and choosing the family business[06:30] Taking over responsibilities, leadership, and language barriers[10:30] Why Richard's vulnerable storytelling connected with people[14:00] His parents' immigrant story and building a life in Canada[17:30] Family legacy, helping his dad retire, and financial goals[21:00] Money, investing, mentorship, and lessons for young entrepreneurs[23:30] Restaurant growth strategies: OpenTable and Experiences[27:00] Google Business, Toast, email, SMS, and customer retention[30:00] Cooking, communication, and improving his Mandarin[32:00] Going from 8K to 50K followers and founder-led content[34:15] Preserving family recipes and building for the next generation[35:30] Richard's message to immigrants and young entrepreneurs[37:05] Closing thoughts and outroWisdom Nuggets:Your Story Can Be More Powerful Than Your Product: Richard's audience didn't grow because he pretended the restaurant was perfect. People became invested because they watched him struggle, learn, improve, and fight to build something meaningful for his family.Consistency Doesn't Always Pay Off Immediately: Richard spent roughly 200 days building his audience before experiencing a major breakout. His growth from around 8,000 to 50,000 followers happened rapidly, but it was built on months of consistent work.Founder-Led Content Creates Emotional Investment: When customers understand who is behind a business and why they're building it, the relationship becomes deeper than a transaction. People begin rooting for the person as much as the company.Small Systems Can Create Big Revenue: Restaurants don't always need massive advertising budgets. Reservation platforms, Google Business, customer data, email, SMS, and better retention systems can create meaningful incremental revenue.Learn the Business From the Inside Out: Richard isn't only trying to market the restaurant. He's learning to cook, communicate with staff, improve operations, understand the finances, and master the details that make the business work.Protect the Knowledge Your Family Built: Recipes, techniques, processes, and lessons that exist only inside someone's head can disappear. Documenting them turns years of experience into something the next generation can preserve and improve.Diversification Creates Stability: Business, real estate, and stocks can perform differently at different times. Building across multiple areas can create more stability than relying entirely on one source of income.Legacy Is Bigger Than Money: Helping your parents doesn't necessarily mean forcing them to stop working. It's about building a situation where they work because they want to, not because they have to.Power Quotes“Founder-led content drives people, and it plugs at the heartstrings.”— Alex Quin“I'm doing some big things right now, but this is really only the beginning.”— Richard WangConnect with Richard Wang:Instagram: https://www.instagram.com/northern_dumplingkitchenTikTok: https://www.instagram.com/@thedumplingprinceConnect With the Podcast Host Alex Quin:Instagram: https://www.instagram.com/alexquinTwitter: https://twitter.com/mralexquinLinkedIn: https://www.linkedin.com/in/mralexquinWebsite: https://alexquin.comTikTok: https://www.tiktok.com/@mralexquinBooks Mentioned:How to Market Your Restaurant Online — Alex QuinProfit First — Mike MichalowiczOur CommunityInstagram: https://www.instagram.com/hustleinspireshustleTwitter: https://twitter.com/HustleInspiresLinkedIn: https://www.linkedin.com/company/hustle-inspires-hustleWebsite: https://hustleinspireshustle.comThis page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In dieser Folge des Onlineshop Geflüster Podcasts spreche ich mit Alexandra von Sinchens, einem Atelier für Wolle und Strickanleitungen aus Fürth, über den Satz, an dem die meisten Shops scheitern: das beste Produkt bleibt ohne Marketing unsichtbar. Alexandra hat jahrelang nur organisch gepostet. Einmal hatte sie vorher einen Instagram Beitrag beworben, ohne Ergebnis und ohne zu verstehen, was da eigentlich passiert. Ihre Haltung damals war, Marketing ist ganz nett, wenn man ein bisschen was macht. Heute macht sie fast nur noch Marketing und ihre Designs. Wir haben gemeinsam den Onlineshop neu aufgebaut, das Marketing über Meta und Newsletter hochgezogen und die Basis sauber aufgesetzt, und damit die 100.000 Euro Monatsumsatz geknackt. Sie spricht offen darüber, dass Meta kontrollieren nicht ihr Lieblingsteil ist, dass der innere Schweinehund real ist und dass man genau die Aufgaben abarbeiten muss, die unangenehm sind, statt sie auf morgen zu schieben. Und sie sagt selbst, dass ihr das nur gelingt, weil sie für ihr Produkt brennt. Wer kein Produkt hat, für das er brennt, dem hilft auch das beste Marketing nicht. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin __________

Summer Remix: Album 8 Track 15: The Currency of Purpose w/Stephen GreeneWhat happens when you mix the power of world-class music, brand partnerships, and community service? You get Rockcorps—a global movement that revolutionized how brands connect with youth.In this episode of Brands, Beats, and Bytes, hosts Darryl "DC" Cobbin and Larry "LT" Taman sit down with Rockcorps co-founder and CEO, Stephen Greene (SG). Together, they unpack a historic "moment of truth" meeting from 2005 that launched their first national brand partnership with Boost Mobile.  SG shares invaluable insights on how the marketing landscape has shifted, why the artist is now the distribution channel, and how to build an authentic, purpose-driven brand that Gen Z and Millennials will actually rally behind. Whether you are a junior marketer finding your footing or an aspiring CMO looking to lead with values, this episode is a masterclass in creative judgment, cultural taste, and keeping humanity at the center of business.  In this episode, you'll learn:How to Trade in "The Currency of Purpose"The "Inverse Correlation" Rule of Deal-MakingThe Blueprint for the "Triple Benefit" StrategyHow to Define What is at the "Center" of a BrandDon't forget to subscribe, rate, and share with a fellow Brand Nerd!Instagram | LinkedIn

→ Wanna use SEO to generate revenue?  Book a call here  https://www.breakingb2b.com/book-a-call   Episode #496 - Sam gives you the full SEO / AI-Search strategy his team are using to propel Adam Robinson's new SaaS (MoltSets), from zero to $10 million right now! You'll get access to all 3 articles from the proven plan that's already taken RB2B to Rank #1 on  Google + ChatGPT. So yes, this stuff works!   Here's what you get:

What if the best marketing plan isn't the most optimized one - but the one you can actually keep doing? After taking a step back from my business, I've had to seriously reassess how much time and energy I actually have available - and stop building plans around a version of myself who can operate at 10/10 all the time. In this episode, I'm breaking down what I call minimally viable marketing: choosing a small number of marketing activities that fit inside the time, energy, and capacity you actually have. I'm also walking you through how I'm applying this to my own business right now, from weekly forever content to Instagram Reels, and why I'm choosing consistency over doing what everyone else says is the “best” strategy. Because an A+ marketing plan you never execute isn't better than C-level work you consistently get out into the world. What You'll Learn in This Episode: What minimally viable marketing actually means - and why I'm embracing it in my own business Why your marketing plan should work when you're at 5/10 energy, not just 10/10 How unrealistic expectations around your time and capacity can make consistency almost impossible Why I'm focusing on quantity and consistency instead of trying to make every piece of content perfect How I'm using my Time Puzzle to decide what actually fits into my marketing schedule What my minimally viable marketing strategy looks like right now Why I'm sticking with podcasting even when other business owners tell me I “need” to be doing video How to create a realistic container for your marketing and decide what deserves to go inside it Links & Resources: Time Puzzle Workshop Podcast: Time Management for Entrepreneurs Who Hate Following a Schedule Blog: How I Finally Mastered Time Management as an ADHD Entrepreneur YouTube: How to Create Content That Converts Into Clients (The Anatomy of Forever Content) YouTube: The State of Content Marketing in 2026: Why “Forever Content” is the Future

Σε αυτό το νέο podcast (No 214) της στήλης Business & Marketing Tips της Athens Voice, με τίτλο «Μουντιάλ. Η εντεκάδα… του μάρκετινγκ!», φτιάχνουμε τη δική μας πρωταθλήτρια ομάδα του μάρκετινγκ, αντιστοιχίζοντας τα σημαντικότερα μέσα και εργαλεία του σε θέσεις μιας ποδοσφαιρικής ενδεκάδας. Από την τηλεόραση και το ραδιόφωνο μέχρι το SEO, το Content Marketing, το TikTok, το Instagram και το Performance Marketing, ανακαλύπτουμε τον διαφορετικό ρόλο που παίζει το καθένα στην επιτυχία μιας μάρκας. Γιατί, όπως και στο ποδόσφαιρο, το κύπελλο δεν το κερδίζουν μόνο οι εντυπωσιακοί «επιθετικοί», αλλά μια ολοκληρωμένη και ισορροπημένη ομάδα. Το ίδιο ισχύει και στο μάρκετινγκ: το σωστό marketing mix είναι αυτό που τελικά φέρνει το αποτέλεσμα.

Elizabeth Maxson has started noticing the tells. Beyond em dashes and "quotation marks," the certain phrases repeated a little too often. Leaders she's long admired, publishing content that no longer sounds like them. On this episode of Finite by Clarity, she makes the case that this matters more than most CMOs think, not because AI-assisted content is wrong, but because publishing without judgement, experience or voice quietly erodes trust.Elizabeth is Chief Marketing Officer of Contentful, a digital experience platform trusted by more than 4,800 customers. Before Contentful, she was CMO at Tableau, a Salesforce company, and led Strategic Technology Partnerships marketing at Salesforce, launching relationships with AWS, Google Cloud, Alibaba and Apple.In this episode, Jodi Norris sits down with Elizabeth to unpack how the buyer journey has changed shape, and why the instinct to produce more content is usually the wrong one. Elizabeth explains how cutting webinar output and being more selective on topics increased registrations and conversions, and how keeping personalisation deliberately simple, segmenting by audience type rather than complex micro-targeting, delivered a 195% increase in click-through rate.Inside you'll find…Why the small, repeated tells of AI-generated content are quietly costing leaders their audience's trustWhy "less is more" content strategies are outperforming high-frequency productionHow simple, broad-strokes personalisation is consistently outperforming complex micro-targeting

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains how the thought leadership that many attorneys and law firms publish is “empty-calorie” thought leadership.  He suggests five elements that attorneys can incorporate into their thought leadership to keep it from becoming empty-calorie thought leadership:  1. "Here's what this means for your industry."  2. "You might want to do this now."  3. "Be cognizant of these second-order effects."  4. "According to my crystal ball."  5. "Don't listen to them, they're wrong." === Learn more about Wayne Pollock at https://www.linkedin.com/in/waynepollock Learn more about the Law Firm Editorial Service at https://www.lawfirmeditorialservice.com Learn more about Copo Strategies at https://www.copostrategies.com === Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients' second choice? Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients' top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage). Learn more: www.LTLAccelerator.com

→ Wanna use SEO to generate revenue?  Book a call here  https://www.breakingb2b.com/book-a-call Episode #495 - Sam sits down (well, stands up actually!) with Aimen Chouchane, a marketing leader who's joined 4x different B2B tech companies as their very first marketing hire. We dig into the common mistakes founders make, the trap so many fall into chasing LinkedIn's AI hype, and why a strong support network matters far more than people often think.   Here's what you get on this one:  

Summer Remix: Album 8 Track 9: Accelerating Your Career: Think Two. Act One. w/Kristen FischbeckBrand Nerds, we are back in the building! Today, we are diving deep into what it takes to achieve professional growth as we sit down with Kristen Fischbeck. If you are a marketer looking to "compress the timeline" between where you are and where you want to be, this episode is your blueprint. Kristen's rise is nothing short of meteoric: she joined a boutique agency as an entry-level account coordinator and, in just seven years, navigated every level of the organization to become Managing Partner. Now, she leads strategy for an expansive and impressive portfolio including BMW, Rolls-Royce, and Land Rover. In this conversation, Kristen breaks down what we are coining the "Think Two. Act One." strategic mindset of thinking two steps ahead while acting on one to master the job you want before you even have the title. We explore the grit required to thrive in your career, the "Ruh-Roh" moments that lead to massive growth, and how AI is currently slashing production costs in half for luxury brands. Key Takeaways:The 2-1 Rule for Career AccelerationMimic the MasteryThe Space to FailHigh-Octane BrandingAI as a Production ToolDon't forget to subscribe, rate, and share with a fellow Brand Nerd!Instagram | LinkedIn

Podcasting is more than just a content platform—it's one of the most effective ways to build trust, establish authority, and create meaningful relationships that grow your business. In this special session from the She Believed She Could Summit, Cait Howard and Amanda Bennett explore how entrepreneurs can strategically use podcasting to increase visibility, attract ideal clients, and create long-term business growth. Cait shares why successful podcast guesting starts long before you send a pitch. From identifying your signature speaking topics and understanding your ideal audience to building genuine relationships with podcast hosts, she breaks down what actually gets guests booked—and why relevance and authenticity matter more than a perfectly polished media kit. She also explains how to identify complementary podcasts and collaborations that expand your reach while serving the same audience. Amanda introduces a fresh perspective on podcast marketing through her Leadcast Framework—a private podcast strategy designed to nurture leads, build trust, and guide listeners toward becoming paying clients. Instead of relying on traditional lead magnets like PDFs or webinars, she explains how private podcasts create a more personal experience that helps audiences connect with your expertise while moving naturally through your customer journey. Together, Cait and Amanda demonstrate why podcasting isn't simply about creating content—it's about creating conversations that foster connection, credibility, and lasting impact. Whether you're ready to launch your own podcast, become a sought-after guest, or discover innovative ways to market your business, this episode is filled with practical strategies you can begin implementing today. Inside This Episode You'll Learn: Why podcasting builds trust faster than almost any other marketing platform How to identify your signature speaking topics before pitching podcasts The key to finding podcasts that align with your audience and values What podcast hosts actually look for when reviewing guest pitches Why relationships are the foundation of successful podcast marketing How to collaborate with complementary experts to expand your reach The difference between traditional public relations and podcast outreach What private podcasts are and why they're becoming powerful marketing tools How the Leadcast Framework nurtures leads and shortens the customer journey Ways to turn podcast listeners into loyal customers and paying clients Practical strategies for using podcasting to grow your authority and business Connect with Cait Howard: https://www.instagram.com/heycaithoward/?hl=en Connect with Amanda Bennett: https://gotchamama.com/ https://www.instagram.com/gotchamama/ Positioned for Partnerships™ Mini Course - Turn your platform into a revenue-generating brand opportunity—without needing a massive following. Learn how to position your brand, create a high-converting media kit, and confidently pitch partnerships so brands instantly understand your value. 

Erin Meyer, Senior Vice President of Marketing Operations; Mary Bennett, Senior Director of Content Marketing; Jason Cassel, Director of Marketing; and Alex Lewandowski, Marketing Coordinator, of EDRM Trusted Partner HaystackID, sit down with EDRM's Mary Mack and Holley Robinson. In this episode, the team returns to the Illumination Zone to share how their AI tools and workflows have evolved. They walk through their three-part design specification for working across Claude, ChatGPT, and other LLMs; how they turn competing models loose on each other to critique and quality-check their work; and where human judgment still has the final word. The conversation also distinguishes prompt writing from framework building, looks at how the team pushes AI-generated design past generic defaults, and covers how quality control now accounts for copyright and AI-assistance disclosures. We ended with each team member naming their ride-or-die LLM.

Today, Kristina is joined by her business bestie Cher, a Waterloo Region real estate agent and coach for women in real estate, to talk about how she built her business through community, relationships and consistent marketing.Cher shares how she grew beyond the traditional real estate business model by showing up consistently on Instagram, nurturing her local community and generously sharing her knowledge.Tune in to hear:• Why giving away valuable information can build trust and attract more aligned clients.• How Cher used a simple weekly Instagram series to begin growing her real estate business.• Why consistent marketing matters most when engagement is quiet or business feels slow.• How to use Cher's “capacity gap” approach to add new marketing strategies without overwhelming yourself.• Why business owners should continue investing in marketing when others are pulling back.• How supporting your local community can create stronger relationships, referrals and future opportunities.• Why experimenting with a strategy and choosing to stop does not mean you failed.• How to decide whether an opportunity supports your own definition of success.This conversation is an encouraging reminder that building a relationship-based business does not require doing everything at once. Through consistent marketing, genuine community building and a willingness to keep showing up, you can create a business that feels aligned with the way you want to work and live.Listen in to the full episode of Community to learn how relationships, local community and consistent marketing can help you build a stronger and more sustainable business.Send me a text!PodMatchPodMatch Automatically Matches Ideal Podcast Guests and Hosts For InterviewsSupport the showFor Your Information:• Host your podcast on Buzzsprout!•Join The High Vibe Women Online Community!• Join our favourite scheduling platform Later• FLODESK Affiliate Code | 25% off your first year!• Connect with Kristina  Don't forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform! Website . Instagram . Facebook . Linkedin

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Send us Fan MailTrying to keep up with every social media platform can feel like a full-time job. The truth is, your best marketing strategy may not be posting more. It may simply be showing up in the right place.In this episode of Imperfect Marketing, Kendra Corman talks with travel advisor Ali Raymer about how she rebuilt her marketing strategy after COVID by asking one simple question:Where are my best clients making buying decisions?Instead of chasing every new platform, Ali focused on understanding her ideal clients, choosing platforms that aligned with both her audience and her own strengths, and creating a marketing system she could actually sustain.Whether you're a business owner, marketer, or entrepreneur feeling overwhelmed by social media, this conversation will help you simplify your approach and build a strategy that attracts the right customers without burning you out.In this episode, you'll learn:Why you don't need to be on every social media platformHow to determine where your ideal clients actually make purchasing decisionsThe importance of consistency over constant expansionHow to know when a platform is worth investing your time inWhy your current clients are your best source of marketing researchPractical ways to build a marketing routine that supports your business instead of taking it overAli also shares the story of how one missed client opportunity completely changed the way she approached branding and marketing, ultimately helping her attract the exact type of clients she wanted.If you've ever wondered whether you're spending time on the wrong platforms, this episode will give you a fresh perspective and actionable ideas you can put into practice immediately.Connect with Ali RaymerLinkedIn: linkedin.com/in/alipicturethistravelWebsite: www.peaceandpearltravel.comIf you enjoyed this episode, be sure to subscribe to Imperfect Marketing and leave a review. It helps more business owners discover practical, honest marketing conversations that actually make a difference. Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

Summer Remix: Album 8 Track 16: Lead with Guts, Accelerate Growth w/Bob KrautHow did a $5 million marketing stunt turn into one of the top 5 marketing ideas of the last 50 years? In this episode of Brands, Beats & Bites, hosts Darryl "DC" Cobbin and Larry "LT" Taman sit down with legendary CMO Bob Kraut (former CMO of Papa John's, Arby's, Pizza Hut, and Captain D's) to pull back the curtain on his iconic career of driving explosive business growth.From orchestrating the famous Oprah Winfrey Pontiac G6 giveaway at General Motors to launching the first-ever iPhone pizza ordering application, Bob shares firsthand stories of what it takes to be an adventurous marketer.We dive deep into:The Famous Oprah Winfrey "You Get a Car!" BackstoryThe Art of the Career PivotMarketing with "Guts"The Problem with Modern AdsIf you are an aspiring CMO, brand manager, or marketing student looking to understand how to balance data-driven left-brain insights with creative right-brain ambition, this masterclass is for you.Don't forget to subscribe, rate, and share with a fellow Brand Nerd!Instagram | LinkedIn

It's YOUR time to #EdUp with Jessica Scarato, Registrar, Logan UniversityIn this episode, recorded LIVE from the 2026 AcOps Conference powered by CoursedogYOUR cohost is Bridget Moran, Director of Content Marketing, CoursedogYOUR host is Dr. Joe Sallustio⁠⁠⁠⁠⁠⁠Listen in to #EdUpThank YOU so much for tuning in. Join us on the next episode for YOUR time to EdUp!Connect with YOUR EdUp Team - ⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Elvin Freytes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Dr. Joe Sallustio⁠⁠⁠⁠⁠● Join YOUR EdUp community at ⁠The EdUp Experience⁠We make education YOUR business!

Thank you Jesus for publishing 700 episodes!

→ Wanna use SEO to generate revenue? : Book a call here  https://www.breakingb2b.com/book-a-call Episode #494 and this week Sam presents the full AI SEO system he uses to rank SaaS businesses in ChatGPT, Claude and Perplexity. There's a huge amount here for you and Sam really gets into the detail with this one! - Ready to learn how to get AI SEO to work for your B2B?, then hit play now!   Sam give you:   

Hey there Voices of the Bench community, this is Trish Jones with Ivoclar. If you've been curious about fast-firing zirconia to improve efficiency but aren't convinced it can deliver predictable, high-quality results, I'd encourage you to connect with us. Our new IPS Emax Zirconia offers multiple fast-fire protocols designed to help save you valuable production time while maintaining consistent results. Time is money in every lab. Don't wait. Reach out to your local Ivoclar rep today and discover how IPS Emax Zirconia can help streamline your workflow. As full-arch dentistry continues to grow, so do the demands on today's dental laboratories. That's why Knight Dental recently launched SimplyARCH Studio, a dedicated production environment built exclusively for full-arch restorations. To support this specialized workflow, Knight invested in an XTCERA milling system and carefully evaluated multiple CAM software solutions before choosing hyperDENT. The decision came down to exceptional milling quality, minimal hand finishing, and impressive production efficiency. But what truly set hyperDENT apart was the implementation process. From the very beginning, the team provided more than software training—they shared the knowledge and experience needed to build an optimized workflow for complex full-arch cases. With proven expertise in advanced milling strategies and laboratory production, hyperDENT helped ensure SimplyARCH Studio was designed for long-term success from day one.Matt Everatt joins Elvis and Barb for a fascinating conversation that takes a deep dive into his journey through the dental laboratory industry and the story behind his book, The Invisible Profession. From discovering dental technology at 16 and specializing in maxillofacial prosthetics and orthodontics to working in hospitals, developing early sleep-apnea appliances, and nearly leaving the profession altogether, Matt's career has taken some seriously interesting turns. Eventually, he helped co-found S4S, building a successful business around sleep-apnea appliances, occlusal splints, orthodontics, and more before eventually stepping away from ownership. Matt Everatt joins Elvis and Barb for a fascinating conversation that takes a deep dive into his journey through the dental laboratory industry and the story behind his book, The Invisible Profession. From discovering dental technology at 16 and specializing in maxillofacial prosthetics and orthodontics to working in hospitals, developing early sleep-apnea appliances, and nearly leaving the profession altogether, Matt's career has taken some seriously interesting turns. Eventually, he helped co-found S4S, building a successful business around sleep-apnea appliances, occlusal splints, orthodontics, and more before eventually stepping away from ownership. But this conversation goes far beyond Matt's career. His book, The Invisible Profession, explores how the dental laboratory industry arrived at a place where technicians and laboratories are often undervalued, pushed into price competition, and expected to simply keep their heads down and produce. Matt shares his thoughts on the "million little things" that shaped the industry, the danger of becoming a "busy fool," and why laboratories need to stop competing solely on price and start becoming known for the value, expertise, and partnership they bring to the dental team. Elvis, Barb, and Matt also talk about the changing landscape of digital dentistry, AI, 3D printing, speed, service, and why the labs that embrace change and remain agile will be the ones positioned for the future. It's an honest, thought-provoking, and ultimately optimistic conversation about where the dental laboratory profession has been, where it is today, and where it can go next.Special Guest: Matt Everatt.

Navigational Keywords - Business Strategies for Websites (Best Practices)The conversation focused on the critical role of navigational keywords in business website strategies and best practices for SEO. Several points were raised, including the distinction between informational and navigational keywords, the practical implications for website structure, and how search engines and users interact with these elements.Key Themes & ConceptsWhat Are Navigational Keywords?One concept discussed was the definition of navigational keywords: these are brand-specific queries used to find specific web pages or destinations within a website, such as "Brand + login," "Brand + pricing," or "Brand + contact." Navigational keywords contrast with informational keywords, which are broad and unbranded, like "best restaurant near me" or "how to tie a tie" 09:06.Why Are Navigational Keywords Important?A key theme that emerged was the way navigational keywords indicate high search intent. Users searching with these terms already know the brand and are seeking specific information or functionality—like product pages, contact details, or policy documents 10:15.How to Implement Best PracticesThe discussion explored actionable best practices for leveraging navigational keywords on business websites:Dedicated Pages: Businesses should create clear, dedicated pages for key navigational actions—such as /contact, /about, /pricing, /reviews, /careers—so that search engines have specific, easily indexed URLs to display in search results 14:03.URL Structure & Keyword Density: URLs should reflect the navigational query and use clear, hyphenated keywords to make it easier for algorithms and users to understand (e.g., yourwebsite.com/privacy-policy). Hyphens are treated as word separators by search engines 15:12.Sitemaps & Technical SEO: XML sitemaps act as a roadmap for algorithms to crawl a website efficiently. Keeping both HTML (what users see) and XML (what bots crawl) structures organized is vital 26:31.Regular Updates: Pages should be maintained and regularly updated. The two critical dates for each page are the date published and the date last modified—these inform algorithms the content is current and relevant, improving SEO performance 45:04.Importance of Brand & Action PairingsThe conversation emphasized that effective navigational keywords pair the brand with a specific action or destination (e.g., "Sephora privacy policy," "Amazon shipping"), which allows businesses to "own" those key queries and drive high-intent traffic 12:24.Measuring & Managing SEOThe discussion also touched on website management:The number of well-structured, dedicated pages can impact investment and SEO value 18:03.Regular auditing and technical optimization of all primary and secondary web properties ensures consistency, compliance, and discoverability 22:41.Understanding audience awareness stages (unaware, problem aware, solution aware, product aware, most aware) helps align SEO content and navigational structure with user intent 35:12.TakeawaysNavigational keywords are essential for brand recognition and conversion, providing shortcuts for users seeking specific brand information.Businesses should invest in user-focused, clearly named, and regularly maintained navigational pages to capture high-intent searches 43:06.Effective technical SEO, including XML sitemaps and proper URL structures, boosts a website's usefulness to both users and search engines.By adopting these best practices, businesses ensure their websites are easily navigable for users and highly visible to search engines, setting the stage for better awareness, engagement, and growth.Who Is This For?The conversation focused on business owners, entrepreneurs, creators, and anyone looking to optimize their website's visibility and effectiveness, particularly through the strategic use of navigational keywords.It is especially relevant for those responsible for maintaining or improving the web presence of a brand, including solopreneurs and those with multiple or complex sites seeking clarity on SEO best practices and site structure (00:01:45, 00:21:48, 00:39:24).Key Moments & SEO Summary with TimestampsIntroduction to Navigational Keywords & Series Context: Outlining the focus on keywords for website business strategies (00:00:10).Website as a Core Asset: Emphasizing the necessity of a website as a brand hub for discovery and operations (00:03:00).Value of Quick Links and Site Accessibility: How having links to websites, calendars, and resources streamlines connections at events (00:04:02).Technological Tools for Networking: RFID/NFC and QR codes as ways to share multifaceted digital presences instantly (00:05:27, 00:07:00).Defining Navigational Keywords: Explained as brand-specific, high-intent search queries driving direct access to internal pages (e.g. “Brand + Contact,” “Brand + Login”) (00:08:39-00:12:24).Site Structure & Essential Pages: Importance of clear, dedicated URLs for contact, about, pricing, policies, reviews, etc. for both users and search engines (00:14:03, 00:16:17).Keyword Density, URL Structure, and Modifiers: The technical aspects affecting SEO on navigational and branded queries (00:13:33).Role of Sitemaps and Algorithm Interaction: Front- and back-end elements (HTML/XML) and the importance of current, updated content (00:26:31, 00:28:12).Awareness Stages: Moving from “unaware” to “most aware” for web users and the importance of matching their journey (00:34:42-00:36:46).Regular Updates and Maintenance: The necessity of revisiting and updating site pages to keep them “alive” in the algorithm (00:44:46, 00:45:50).Summary and Call to Action: Clarity, connection, and proactive site management—with encouragement to take the next steps (00:47:12, 00:48:28).FAQs1. What are navigational keywords and why do they matter?Navigational keywords are search queries aimed at finding specific branded pages (e.g. “Brand + Contact”). They guide users directly to the information or action they seek, playing a key role in brand visibility and customer experience (00:08:39, 00:10:15).2. What essential pages should every business website have?Contact, About, Pricing, Privacy Policy, Reviews, Careers, Locations, Return Policy, and Service pages—all clearly labeled with descriptive, hyphenated URLs (00:16:08).3. How often should I update my website pages?Regular updates signal activity and relevance to both users and algorithms. Important dates include “published” and “modified,” which should reflect recent engagement (00:45:04).4. How can I connect multiple websites or domains effectively?Centralize branding, ensure consistent linking, and consolidate scattered domains when possible so search engines understand their relationship and users can easily navigate between them (00:21:57).5. What's the role of awareness stages in website strategy?Your content and site structure should serve users at different familiarity levels—from “unaware” to “most aware”—with easy access to relevant information at every stage (00:35:12).Action Steps from Favour Obasi-ikeAudit All Active Website Pages:Ensure every required page exists, is linked clearly, and contains current information (00:16:17).Check and Update URLs:Use descriptive, hyphenated slugs for internal navigation—e.g., /about-us, /contact, /pricing (00:15:12).Establish an Update Routine:Schedule regular reviews to update modified dates—especially for high-traffic or business critical pages (00:44:46).Centralize Links Across Platforms:Use tools (link aggregators, NFC cards, QR codes) for seamless access from all touchpoints (00:05:52, 00:07:00).Monitor User Awareness:Identify which stage (unaware, problem aware, solution aware, product aware, most aware) your visitors occupy and tailor CTAs and navigation accordingly (00:35:12).Encourage Feedback and Continuous Learning:Collect responses (like the “put a 1 in the chat”) to gauge clarity and adjust future content and site structures (00:46:10).Ready to Rank? Book Your SEO & Web Dev Services Today

Informational keywords plays a critical question-based role for attracting top-of-funnel website visitors, building audience trust, and establishing topical authority. Favour Obasi-ike, MBA, MS explored structuring keywords using the "5Ws and 1H" question format (00:04:10), maximizing keyword density and URL relevance (00:33:44), and the value of consistently publishing content that addresses common search queries (00:38:53).Several points were raised, including leveraging free and premium SEO tools (e.g., Siteliner, Semrush, Ubersuggest, Ahrefs, WooRank) for keyword research, and the importance of regularly auditing websites for technical and content improvements (00:40:39).Actionable insights included tips on creating compelling meta titles (such as using brackets and odd-numbered lists), the psychology behind pricing schemes, and the necessity of protecting intellectual property.Who is this For?The conversation focused on entrepreneurs, business owners, digital marketers, and anyone interested in leveraging SEO, keywords, and website strategies to grow their online presence and business effectiveness.A key theme that emerged was practical guidance for individuals at various stages—from startup founders to established business operators—seeking to understand how to make their websites and content more discoverable and valuable (00:03:05, 01:00:12).Key Moments & TimestampsIntroduction to Keyword Types and Search Intent 00:00:18Understanding informational, navigational, commercial, and transactional keywords 00:03:19Why Informational Keywords Matter00:01:42 The "5Ws and 1H": who, what, when, where, why, how 00:04:14Website Professionalism & Trust Signals00:18:39 on why owning your domain matters 00:22:15Technical SEO Tools & Tricks00:25:22 The benefits of platforms like Flodesk, Constant Contact, and Mega VPN 00:27:00Advanced Search & Keyword Research Guidance 00:53:01Introduction to google.com/advanced_search, Siteliner, MeetGlimpse, WooRankKeyword Structure, Titles, and User Behavior 00:44:43How brackets, odd numbers, and phrasing influence click-through 01:30:13Mindset, Testing, and Value of Time 01:14:43 on valuing time over money 01:35:20 on how time is the true business assetFAQsWhat is an informational keyword?A keyword phrase used by searchers to seek knowledge rather than to make a purchase—often beginning with who, what, when, where, why, or how (00:04:10).Why does keyword density matter?It helps determine the relevance of a page for a specific keyword; correct density improves discoverability (00:08:10).Should my business have a website or just a landing page?The discussion explored that it depends on industry, audience trust, and long-term growth plans—sites confer more credibility (00:18:13).How do I choose the right keywords for my website?Use research tools like Siteliner, MeetGlimpse, Ubersuggest, and analyze the most frequently asked questions related to your field (00:42:45).What's the advantage of proprietary domains over free website builders?Ownership increases trust, eligibility for search engine indexing, and professional branding (00:22:15).Action StepsAudit your website's keyword density and update for informational queries (00:08:15).Research the most common question-based keywords in your industry using free and paid tools (00:54:05).Ensure your URL structure and meta titles closely match the user's search intent (00:33:44).Secure your brand by claiming your domain, setting up professional email, and registering relevant trademarks (00:20:13).Regularly test content titles with brackets or odd numbers for improved engagement (00:45:45, 01:30:13).Allocate more effort to saving and valuing your time over incremental cost-savings (01:15:07).For more strategies, connect directly via the podcast resources shared at the conclusion of the episode.

Brand isn't just a marketing expense. It's one of the best long-term investments you can make as a business owner. In this episode, Guy Bauer steps away from filmmaking and creative direction to talk owner-to-owner about why Umault has invested more than half a million dollars into building its brand over the past seven years. Drawing from his own experience of putting marketing on pause while making his feature film Ana the Cleaner, he explains why strong brands continue generating results long after campaigns end. If you're focused entirely on short-term lead generation, this episode is a reminder that the strongest businesses are built by investing in something people remember long after they've seen it.

Du versteckst deine Unsicherheit hinter Professionalität, dabei merkt's sowieso jeder. Die beste Verbindung entsteht nicht durch das perfekte Equipment, sondern durch den Mut, dich zu zeigen – auch wenn die Hand zittert.Wir reden seit Jahren über Authentizität, aber im Alltag gewinnt immer noch die Fassade. Diese Folge zerlegt das Narrativ vom professionellen Auftritt in kleine, ungenießbare Stücke. Wenn du ein eigenes Medium aufbauen oder dein Business wirklich spüren willst, führt kein Weg an strategischer Imperfektion vorbei.Klartext:Deine Nervosität macht dich nicht kleiner, sondern bringt dich mitten ins echte Gespräch.Wer immer nur glatt poliert wirkt, schafft keine Nähe – sondern Distanz, auch zu seinen Kunden.Echtheit ist kein Marketing-Gag, sondern ein strategischer Imperativ, wenn du im Gedächtnis bleiben willst.DenkfehlerJe perfekter dein Auftreten, desto professioneller wirkst du – falsch: Perfektion macht dich austauschbar.Gute Technik ersetzt die eigene Stimme – falsch: Die menschliche Ebene ist nicht durch Technik ersetzbar.Unsicherheit ist ein Makel, den man verstecken muss – falsch: Genau daraus entsteht echte Verbindung.KonsequenzenDu wirst nicht gebucht, weil keiner weiß, wer du wirklich bist.Mitarbeiter und Kunden orientieren sich anderweitig, weil sie keine Haltung spüren.Dein Content ist glatt, aber schnell vergessen – du landest auf dem Podfade-Friedhof.Der Markt behauptet, „Persönliches hat im Business nichts verloren“ – dadurch bleiben alle Gespräche oberflächlich.Konkurrenz schwört auf Skripte, Bulletpoints und perfekte Abläufe – aber wirkt austauschbar wie die nächste PowerPoint.Agenturen versprechen Sichtbarkeit mit noch mehr Technik – aber was niemand spürt, wird nicht multipliziert.Mehr Substanz. Weniger Bla-Bla. Wenn du in deinem Unternehmen wirklich etwas bewegen willst, ist jetzt der Moment, deine eigene Wahrheit lauter zu drehen._________________________________________________Gute Arbeit, die niemand kennt, gewinnt keinen Markt.Die meisten Unternehmen, mit denen ich arbeite, haben kein Qualitätsproblem. Sie sind besser als ihr Ruf. Nur weiß das draußen niemand.Alle zwei Wochen schreibe ich einen Gedanken darüber, wie sich das ändern lässt. Ein Thema, kein Sammelbrief.→ teddy.click/newsletterWie sichtbar ist dein Unternehmen wirklich? Der Potenzial-Check dauert vier Minuten. Danach hast du einen Report mit einer Zahl und fünf Bereichen — und siehst, wo bei euch draußen nichts ankommt. Kein Verkaufsgespräch.→ teddy.click/podsignalWenn du lieber direkt redest: fünfzehn Minuten, kein Pitch. teddy.click/terminDaniel Friesenecker baut Unternehmern ihr eigenes Medium. Podcast, Video, Strategie. Studio: TeddyLab, Linz. LinkedIn: linkedin.com/in/frieseneckerFolge abonnieren: Apple · Spotify · YouTube · alle Plattformen und RSS

„Diese Awards sind Beliebtheitswettbewerbe. Wer die größte Community mobilisiert, der gewinnt. Und das hat mit Qualität relativ wenig zu tun.“ Klingt hart? Ist es auch. Dein Podcast gewinnt keine Preise — und trotzdem mehr Kunden als der polierte Medienzirkus mit Goldpokal.Dein Unternehmen ist kein Medienhaus. Trotzdem vergleichen alle ständig ihre Zahlen mit den Spotify-Charts und wundern sich, warum der Podcast zur Frustnummer wird. Diese Folge reißt dir den blinden Fleck runter: Hier zählt nicht die lauteste Reichweite, sondern ob die richtigen Köpfe dein Angebot vor dem Erstgespräch schon kennen.

Send us Fan MailHave you ever felt like people just don't "get" what your business does?You tweak your website. Rewrite your copy. Experiment with AI. Yet somehow your message still isn't connecting with the right people.In this episode of Imperfect Marketing, Kendra Corman welcomes messaging strategist Katie Turner to unpack why messaging problems are rarely about finding better words. Instead, they often begin with unclear positioning, an evolving audience, or an offer that's no longer aligned with what buyers actually need.Katie shares why storytelling isn't about telling your personal story. It's about helping customers clearly see the journey from the challenge they're facing today to the transformation they'll experience by working with you.Together, Kendra and Katie discuss:• Why messaging problems usually start long before copywriting begins.• The connection between your offer, audience, positioning, and messaging.• How storytelling creates clarity and trust in B2B marketing.• Why AI is only as good as the context you provide.• How to differentiate your business, even in crowded industries.• Why understanding your buyer is the most valuable marketing skill you can develop.• Katie's biggest marketing lesson after more than 20 years in the industry.Whether you're a consultant, coach, agency owner, or service-based business, this episode will help you think differently about your messaging and give you practical ideas to make it resonate with the people you most want to serve.About Katie TurnerKatie Turner is a messaging strategist and marketing consultant who helps B2B professional service firms clarify their positioning, strengthen their storytelling, and create messaging that attracts the right clients. Connect with Katie:Website: https://kateturnermarketing.com/LinkedIn: https://www.linkedin.com/in/kateturnermarketing/If you enjoyed this episode, be sure to subscribe to Imperfect Marketing and leave a review. Your support helps us reach more business owners looking for practical marketing strategies that actually work. Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

Summer Remix: Album 8 Track 6 - Step Up. Speak Up. Move Up. w/Shawna HausmanBrand Nerds, get ready to take some serious notes! On this episode of Brands, Beats and Bytes, hosts Darryl "DC" Cobbin and Larry "LT" Taman sit down with retail and digital marketing powerhouse Shawna Hausman. From her scrappy early days in the Gap Inc. universe to driving a massive 300% sales increase as CMO of FSA Store, Shawna has built an incredible career by stepping up, speaking out, and never letting fear dictate her next move.Shawna takes us behind the scenes of some of the most iconic retail brands, sharing hilarious and anxiety-inducing stories, like the time she told retail legend Mickey Drexler that his marketing wasn't working when she was just a 22-year-old intern! We also dive deep into the modern marketing landscape, discussing everything from the rise of AI to why heritage brands like Birkenstock are winning by refusing to compromise their identity.Whether you are looking to climb the corporate ladder, pivot into consulting, or simply understand the psychology of retail sales, this episode is packed with "Triple C" leadership advice: Clarity, Conviction, and Courage.What You'll Learn in This Episode:The Mickey Drexler Story: How a bold critique from a young intern led to an unexpected seat on the corporate jet with the "Merchant Prince" himself.Avoiding the "Mushy Middle": Why brand overlap (like the historical dynamic between The Gap and Old Navy) can eat your own market share, and why you must carve out distinct lanes.The Power of Executive Buy-In: Shawna gets vulnerable about her biggest career "F-up" involving an unapproved $40,000 app at West Elm, and why you absolutely need skin in the game from your key overlords.Embracing AI: Why marketers must lean into artificial intelligence tools rather than fearing them, and how it is revolutionizing the way we work today.The Birkenstock Strategy: How "winning ugly," maintaining scarcity, and leaning unapologetically into comfort and heritage is keeping Birkenstock at the top of the footwear game.Fearless Career Growth: Why you should never stay in a miserable job just for the money, and how taking calculated risks leads to the real magic.Don't forget to subscribe, rate, and share with a fellow Brand Nerd!Instagram | LinkedIn

Have you noticed marketing is getting more efficient at things that are less effective? Funnels, hacks, and ads dominate the digital world, but they rarely win trust.Tom Schwab says the real opportunity isn't one funnel away — it's one conversation away. Known as the Godfather of Podcast Interview Marketing, Tom has helped over 1,500 thought leaders grow their businesses by leveraging the power of podcast interviews. Get ready to discover how conversations — not campaigns — can transform your brand, your marketing, and your results.Tom is also the author of Podcast Guest Profits: How to Grow Your Business With a Targeted Interview Strategy, regarded as the bible of podcast guesting. A Navy Veteran and engineer by training, Tom takes a systems approach to marketing that cuts through the noise. His message is simple: in a digital age obsessed with clicks and tricks, genuine conversations create the most meaningful results. Tom shows business leaders how to turn listeners into leads, and conversations into customers.CONTACT DETAILS: Email: tom@interviewvalet.com Business: Interview ValetWebsite: www.interviewvalet.com Social Media: LinkedIN - https://www.linkedin.com/in/iamtomschwab/ Facebook - https://www.facebook.com/IAmTomSchwab Instagram - https://www.instagram.com/iamtomschwab/ Remember to SUBSCRIBE so you don't miss "Information That You Can Use." Share Just Minding My Business with your family, friends, and colleagues. Engage with us by leaving a review or comment on my Google Business Page. https://g.page/r/CVKSq-IsFaY9EBM/review Your support keeps this podcast going and growing.Visit Just Minding My Business Media™ LLC at https://jmmbmediallc.com/ to learn how we can help you get more visibility on your products and services.  

CLICK HERE TO GRAB MY MARKETING PLAYBOOK!In Episode 187 of the Best Coach Ever podcast, we're diving into why great content alone isn't enough anymore—and why your marketing may be getting ignored even if you're posting consistently. Lynette breaks down the biggest mistake coaches are making in 2026: relying on overused messaging that's become emotionally invisible to buyers.This episode explores why common marketing phrases like "you need accountability" and "I help women lose weight sustainably" no longer convert, and what to say instead. You'll learn how to create marketing that shifts beliefs, builds an irrefutable case for your offer, and positions your coaching as the obvious solution.If you've been wondering why your content gets engagement but not sales, or why your pitches seem to fall flat, this episode will help you transform your messaging into marketing that actually converts.If you love this episode, don't forget to leave a 5-star rating and a quick review. It's the best way to support the podcast and help us keep bringing you real, honest conversations like this one.In this episode, we cover:1) Why Your Marketing Isn't Converting Anymore [0:00 - 4:15]-Why today's buyers ignore overused coaching language and "safe" marketing.-The difference between creating content and creating marketing that persuades.2) The Problem with "Lazy Marketing" [4:16 - 8:45]-How repeated industry messaging becomes emotionally invisible over time.-Why simply stating truths isn't enough to capture attention anymore.3) Marketing That Changes Beliefs Instead of Teaching [8:46 - 13:05]-Why great marketing builds a case instead of making generic claims.-The four beliefs every coach must communicate to earn trust and sales.4) Turning Weak Messaging into High-Converting Marketing [13:06 - 18:10]-How to replace generic claims with deeper, belief-shifting arguments.-Examples of transforming messaging around sustainability, accountability, and mindset.5) The Four Ingredients of Great Marketing [18:11 - 24:20]-Why tension and specificity grab attention and build credibility.-How emotional resonance and identity drive buying decisions.6) Building Content That Actually Converts [24:21 - 28:10]-How to stop relying on educational content alone.-Why buyers purchase the person they want to become—not just your coaching.7) The Question Every Coach Should Ask Before Posting [28:11 - End]-Shift from asking "What should I post?" to "What belief is preventing someone from buying?"-How identifying buyer objections creates stronger marketing and more effective content.Connect with Lynette:Instagram: https://www.instagram.com/lynettemariehFitness Coaching Business Accelerator: https://fcbaprogram.comThe Wellness CEO Mastermind: https://wcmprogram.com

Sign up for my How They Did It Success Panel with Group Practice Owners - get the ‘ah-ha' moment you need to keep moving forward→ https://mccancemethod.com/success-panel-with-group-practice-owners/In this episode, I talk about how therapists can get found through AI search and why your website content matters more than ever. I share the types of specialty pages you need, how to write content that speaks to what clients are actually searching for, and why specificity is key to getting noticed by both AI bots and potential clients.Make sure to bring your paper and pen because this episode is full of actionable tips!Here are some key points in this episode:[02:00] Why website content matters for AI search.[03:13] How AI search differs from Google.[07:16] The three types of specialty pages you need.[08:56] What clients are really searching for.[14:44] Why specificity helps clients connect.[18:12] How FAQs improve AI search visibility.Links From The Episode:Episode #105: Content Marketing that Converts Clients - https://mccancemethod.com/episode-105-content-marketing-that-converts-clients/

→ Wanna use SEO to generate revenue? : Book a call here  https://www.breakingb2b.com/book-a-call In this podcast, Sam chats to Alex Mann from Lunos.ai about why so much of SaaS marketing is BORING. Don't be boring > Learn how to be remembered, trusted & then chosen by your dream prospects!   Alex spills the beans on:   

It's YOUR time to #EdUp with Dr. Monique Reeves, Executive Vice Chancellor for the Future, Austin Community College DistrictIn this episode, sponsored by EdUp Leadership, & the 2026 AcOps Conference July 29-31 by CoursedogYOUR cohost is Bridget Moran , Director of Content Marketing, CoursedogYOUR host is Dr. Jodi BlincoIf 74% of transformational change fails, what are the 26% doing differently?What is a digital twin, & how does it turn a 45 minute student alert into 1 click?Why is leading innovation about cultivating the soil, not being Steve Jobs?Thank YOU so much for tuning in. Join us on the next episode for YOUR time to EdUp!Connect with YOUR EdUp Team - ⁠⁠⁠⁠⁠ ⁠⁠⁠⁠Elvin Freytes⁠⁠⁠⁠⁠⁠⁠⁠⁠ & ⁠⁠⁠⁠⁠⁠⁠⁠⁠ Dr. Joe Sallustio⁠⁠⁠⁠● Join YOUR EdUp community at The EdUp ExperienceWe make education YOUR business!P.S. Want access to the only intelligence platform built exclusively from presidential conversations in higher ed? Well, we have an app for that!Join EdUp Leadership!

Have you ever felt like your business was evolving, but no one understood the vision? In this first CEO Diary episode of Social Media Decoded, I'm taking you behind the scenes of my business to share what I'm really building—and why I've shifted my focus from creating more content to building meaningful community. I talk about why relationships have become my greatest business strategy, how Coffee & Connections, my Hidden Gem series, and Connected & Paid Live all fit together, and why I believe the future belongs to entrepreneurs who create ecosystems instead of chasing algorithms. If you're a business owner, creator, or entrepreneur looking to build a brand that's rooted in connection, visibility, and long-term impact, this episode is for you. In this episode, you'll learn: Why I stopped chasing followers and started building community The difference between creating content and creating connection How networking events became relationship accelerators Why community is the future of business growth How partnerships and sponsorships fit into a long-term brand strategy The vision behind Connected & Paid Live Why every entrepreneur should build a visibility ecosystem instead of relying on one platform If this episode resonates with you, send me a DM on Instagram with the word EVENT to learn more about Connected & Paid Live. Resources Mentioned Connected & Paid Live Coffee, Content & Connections Connected & Paid Collective Connect with Michelle: Instagram: @michellelthames Website: https://michellethames.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Favour Obasi-ike, MBA, MS speaks with author James Sherwood Metts about his book "Planet Story Land." They explore creative perseverance, overcoming writer's block, the power of narrative in shaping identity, and advice for aspiring writers.The episode covers the seven-year journey of writing a unique story set on the planet Gliese, the lessons learned along the way, and practical steps for creative development. Listeners discover how to connect with James Sherwood Metts, acquire his book, and are inspired to trust their inner voice and persist with their creative dreams.Key MomentsJames Sherwood Metts shares the inspiration behind his book "Planet Story Land" and his seven-year writing journey 00:00:40The importance of persistence and overcoming self-doubt, including experiences with writer's block and finding renewal through external feedback 00:04:42Insights into the book's story and intended audience 00:09:14Reflections on favorite chapters and underlying themes of identity and belonging 00:12:40Advice for his younger and future self about self-trust and the power of recording thoughts 00:15:31Emphasis on cultivating identity and independent thinking in students 00:18:18Ways to connect with James Sherwood Metts and obtain the book 00:22:40Timestamps00:00:40: Inspiration for "Planet Story Land"00:04:42: Facing doubts, writer's block, and breakthroughs00:09:14: Book's intended audience and synopsis00:12:40: Favorite chapter and thematic depth00:15:31: Advice to younger and future self00:18:18: Importance of identity in youth00:22:40: How to connect and get the bookWho Is This For?This episode is for aspiring writers, educators, storytellers, creative thinkers, parents, librarians, and anyone interested in personal growth, perseverance, and the creative process. It will especially resonate with young people navigating identity or anyone struggling with self-doubt on a long-term creative project.FAQsQ: What inspired "Planet Story Land"?A: James Sherwood Metts was inspired by the question: "What would a kid from another planet think about how we live?" 00:00:40Q: How long did it take to write the book and why?A: It took seven years, due to the process of filling story gaps and ensuring simplicity and clarity 00:02:4400:09:14Q: Who is the book for?A: Readers age 12+, students, parents, teachers, librarians, and anyone interested in new perspectives 00:10:05Q: What's the main theme?A: Exploring identity, belonging, and seeing the world through an outsider's lens 00:14:27Q: Where can listeners find the book or connect with the author?A: planetstoryland.com, Instagram, LinkedIn, and Facebook (00:22:40)Action StepsRead or gift "Planet Story Land": Visit planetstoryland.com for ebook or paperback.Connect with James Sherwood Metts: Reach out via his website.Leave a Review: Share feedback online to help others discover the book.Practice Daily Writing: Follow James Sherwood Metts's advice to jot down thoughts, questions, and insights for self-growth.Encourage Young People: Support youth in developing strong identities and independent thinking as highlighted in the episode.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It's a hundred degrees outside and your kids are asking what's next — Melissa Paredes, Senior Director of Content Marketing at Wycliffe Bible Translators, has an answer that's actually good for them. She joins Brian From to talk about Kate and Mac, a free series of printable, downloadable resources Wycliffe has been producing for twelve years: kids travel the world with a 14-year-old missionary kid named Kate and her pet macaw Mac, learning about different languages, cultures, and how much God loves people regardless of where they live or what language they speak. Activities include decoding exercises that simulate what it's like to encounter scripture in a new language, games, crafts, recipes, and devotionals — all available monthly at wycliffe.org/kids. Melissa also shares her own story: a missionary kid who moved overseas at 12 and lived there through 18, she credits those cross-cultural years with shaping everything about her worldview. For parents of teens and young adults, Wycliffe's Purpose 7-9 resource — including an interactive quiz, devotional, and discussion guide — is available at wycliffe.org/purpose.See omnystudio.com/listener for privacy information.

LinkedIn has become one of the most powerful business development tools for recruiters—but only when it's used with intention.Kortney Harmon sits down with Clark Willcox, Founder of Digital Recruiter, to discuss how recruiters can build a revenue-driving brand on LinkedIn without relying on generic AI messaging or chasing viral content. Clark shares practical strategies for creating meaningful conversations, attracting the right clients, and using automation to support—not replace—human connection.Key takeaways include:Building a LinkedIn profile that attracts ideal clientsCreating content that drives conversations instead of likesUsing automation and AI without losing authenticityTurning LinkedIn into a consistent source of new businessDiscover how to build a recruiter brand that earns trust, generates revenue, and creates long-term business growth.________________Follow Clark Willcox on LinkedIn: LinkedIn | Clark WillcoxCheck out Clarks website: https://digitalrecruiter.io/Follow Crelate on LinkedIn: CrelateWant to learn more about Crelate? Book a demo hereSubscribe to our newsletter: The Full Desk Experience

SummaryIn this episode, Jackson Whiteman, founder of Proper Propaganda, shares insights on how AI is transforming PR, SEO, and content strategies. Discover how to adapt your marketing approach to this rapidly evolving landscape and leverage new opportunities in AI-driven discovery.TakeawaysThe evolution of search and AI chatbotsThe concept of generative engine optimization (GEO)The role of PR and earned media in AI answersWeb architecture and AI crawlersMonitoring and metrics for AI optimizationHuman relationships and trust in AI marketingThe impact of AI on industries and jobsStrategies for small businesses to adapt to AIChapters00:00 Introduction and guest background00:09 Jackson's career in PR and politics01:15 Blurring lines between politics and tech campaigns02:17 The evolution of search and AI chatbots03:30 Impact of PR on AI answer sourcing04:22 The rapid evolution of AI and search strategies06:19 Web architecture and AI crawlers07:19 PR, media, and SEO in the AI age08:32 The changing nature of media relations09:52 The renewed importance of human trust and relationships11:26 Surgical PR and media placement in AI era13:25 The chaos of AI and the human touch14:13 The role of PR in building trust and source credibility15:55 Content creation, AI, and authenticity17:01 AI's impact on industries and jobs18:48 Communication from AI companies and public perception20:14 The potential of AI to augment human work21:18 AI's influence on media and information sources22:22 Game-changing moments in AI development23:12 The changing landscape of PR and media relations24:02 Websites, content, and AI optimization strategies25:24 The importance of monitoring and research in AI strategy27:01 Reps, skills, and understanding AI mechanics28:11 The frictionless world and skill development29:29 Adversity, competition, and AI arms race30:17 Consumer behavior and AI adoption32:00 Monitoring and data-driven AI strategies33:10 Early adoption and FOMO in AI34:15 The pace of AI evolution and strategic patience36:07 Local vs. global marketing in AI era37:02 Avoiding scams and choosing AI experts38:26 Monitoring, research, and customer insights40:08 Prompt monitoring across sales funnels41:33 Diverse AI platforms and media channels43:07 Treating LLMs as ecosystems44:13 Platform personalities and output differences45:07 Human focus in AI marketing45:54 PR evolution and human relationships47:23 Fragmented media landscape and new outreach strategies48:16 Beyond traditional media in AI-driven PR49:01 Local and niche marketing opportunities50:39 Balancing AI and human authenticity51:16 Myths and misconceptions about AI and jobs52:16 Controversial tactics in AI marketing53:17 Monitoring and research for effective AI optimization55:05 The importance of structured content and listicles55:50 AI's preference for well-structured content56:11 Questions companies should ask about AI investments57:27 Time and budget considerations for AI strategies58:13 When AI marketing may not be cost-effective59:52 Where to connect with Jackson WhitemanLearn more: https://properpropaganda.net/https://jacksonwightman.substack.com/https://www.linkedin.com/in/jacksonwightman/Credits:Hosted by Ryan RoghaarProduced by Ryan RoghaarTheme music: "Perfect Day" by OPM  The Eggs Podcast Spotify playlist:bit.ly/eggstunesThe Plugs:The Show: eggsthepodcast.com@eggsthepodcast on X and InstagramMike "DJ Ontic": Shows and info: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@djontic on twitterRyan Roghaar:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠rogha.ar⁠⁠

Every business has a story. The question is: Are you telling yours?In this episode of The Beacon Way Podcast, Adrienne Wilkerson sits down with Bridget Cook-Burch, bestselling author, publisher, book coach, and founder of Your Inspired Story, to explore why storytelling has become one of the most powerful tools for building trust, establishing thought leadership, and creating lasting business impact. Bridget shares her remarkable personal journey—from overcoming childhood adversity and a life-changing near-death experience to becoming a bestselling author and helping leaders uncover the stories that shape who they are.Together, Adrienne and Bridget discuss how authentic storytelling helps business owners connect with the right audience, why thought leadership goes far beyond writing a book, and how sharing your story can transform both your leadership and your business.The conversation also explores AI's impact on marketing, why human connection matters more than ever, and practical ways leaders can begin discovering the stories that only they can tell.Whether you're an entrepreneur, executive, therapist, or business owner, this episode offers valuable insights into using your experiences to build credibility, inspire others, and create meaningful connections.In This Episode• Bridget Cook-Burch's personal journey and near-death experience • Why storytelling creates deeper human connection • Thought leadership versus simply writing a book • How your story becomes your competitive advantage • Building trust through authentic communication • Storytelling for therapists and behavioral health professionals • Marketing in the age of AI • Why connection is becoming more valuable than content • The timeline exercise for uncovering your story • Turning life experiences into lasting impact Chapters00:00 Welcome to The Beacon Way Podcast00:50 Meet Bridget Cook-Burch01:30 Bridget's Incredible Story05:00 A Life-Changing Near-Death Experience08:30 Discovering the Power of Story10:30 Why Every Leader Has a Story to Tell12:00 Thought Leadership vs. Writing a Book15:00 Finding Your Unique Message16:45 Storytelling for Therapists & Behavioral Health19:45 Why People Connect With Your "Why"23:15 AI, Marketing & Human Connection30:20 How to Discover Your Story34:30 Bridget's Timeline Exercise35:00 How to Work With Bridget37:00 Closing Thoughts

Favour Obasi-ike, MBA, MS breaks down the debate between content quality and velocity. He argues that while velocity drives visibility, quality is the foundation that keeps audiences engaged and builds trust.High-quality content must be readable, understandable, and digestible, utilizing clear formatting and strong internal linking. By establishing a proof of concept and adhering to Google's E-E-A-T guidelines, creators can scale their publishing frequency sustainably.Who Is This For?This episode is for entrepreneurs, marketers, SEO professionals, bloggers, and creators trying to build search visibility. It serves anyone looking to publish consistently without falling into the trap of low-quality content overload.Key Moments & Timestamps[00:03] - Introduction: Content quality versus content velocity.[02:38] - Quality is not only what you say; it is how it is presented.[05:03] - Headings and the “readable, understandable, digestible” standard.[12:10] - Quotes, testimonials, strong titles, and the content experience.[15:13] - Self-audit: Would you watch, read, or listen to your own content?[21:00] - Attention, engagement, and quality as audience priorities.[26:54] - Google E-E-A-T: experience, expertise, authority, and trust.[29:39] - The debate: Evergreen content versus timely updates.[45:03] - Updating old articles and leveraging the modified date.[47:26] - Content velocity, manual indexing, and internal linking.[52:02] - Two top-quality articles beat ten subpar pieces.[53:35] - Building a controlled cadence to avoid audience burnout.[59:42] - Establish quality and a proof of concept before scaling output.[64:00] - Researching ranked content to evaluate the competitive landscape.[67:17] - Aligning keywords, titles, URLs, and opening lines with intent.[68:42] - Best strategy: High-quality content posted consistently.[77:41] - Final takeaway: Quality trumps velocity; scale only with quality.Memorable Quote"Quality trumps velocity—and if you're going to do velocity, make sure you do it with quality."Frequently Asked Questions (FAQs)What makes content high quality?High-quality content is useful, trustworthy, well-researched, and structured. It should be easy to read and act on, utilizing proper formatting to guide the user experience.Does publishing more content improve SEO?Publishing volume helps only when relevance, quality, internal linking, and audience value remain strong. Velocity without quality leads to subpar results.Should old content be updated?Yes. Update older content when facts, tools, algorithms, or market conditions change. This preserves its evergreen foundation while signaling freshness.Is evergreen or fresh content better?Both serve a purpose. Evergreen content supports lasting discovery, while fresh content is necessary for news, trends, and platform updates.How often should a brand publish?Choose a publishing cadence your team can sustain without lowering standards. It is better to publish fewer high-quality pieces than to overwhelm your audience.Action StepsAudit one of your existing pieces for readability, formatting, and search intent.Fix heading hierarchy, paragraph length, text emphasis, visuals, and calls to action.Refresh a strong older article with current evidence, updated links, and fresh examples.Define a minimum quality checklist and test it until it becomes a repeatable process.Set a sustainable publishing cadence based on audience behavior and team capacity.Scale your output only after your quality, engagement, and workflow are stable.For more strategies, connect directly via the podcast resources shared at the conclusion of the episode.

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E-commerce order volumes are climbing, but bottom-line profits aren't keeping pace.  In this episode of Supply Chain Now, Scott W. Luton and Tevon Taylor are joined by Lori Boyer, Head of Content Marketing at EasyPost and host of Unboxing Logistics. They explore how to protect margins by moving away from broad averages and toward customer precision and AI-driven routing strategies.   Lori explains how unmanaged growth creates a hidden operational tax for businesses. She makes the case for focusing on order quality over pure volume, calculating the true contribution margin per order, and using technology to treat delivery as a customer retention tool rather than a standard cost center. She also shares a case study where an operator leveraged practical AI tools to save $2 million annually and drastically cut late deliveries without changing carriers or contracts.   Tevon and Lori discuss core operating principles for winning organizations; breaking free from baseline defaults, segmenting customers by economic value, and building multi-carrier optionality to safeguard against rate spikes. They highlight how moving past standard averages helps operators stop losing money and ensure top customers receive the elite experience they deserve. Jump into the conversation: (00:00) Intro (06:50) The e-commerce growth vs. profit gap  (08:41) How today's e-commerce complexity is different  (12:12) Shifting from broad growth to order profitability  (14:12) Rising customer acquisition costs and retention value  (18:22) Dashboard lies and the death of averages  (21:44) Breaking down the true cost of customer margin  (23:57) Starting with a simple profitability spreadsheet  (26:33) Segmenting customers by order economics  (28:18) Automating logistics decisions with practical AI tools  (37:18) Prioritizing reliability and visibility over delivery speed (41:00) Redefining optionality as a bottom-line margin strategy (44:34) Traits that separate winning operators from those struggling (48:39) Leveraging Luma AI workflows to locate hidden shipping costs (51:05) Prioritizing customer lifetime value over broad funnel acquisition Additional Links & Resources: Connect with Lori Boyer: https://www.linkedin.com/in/loribboyer/ Connect with Tevon Taylor: https://www.linkedin.com/in/tevontaylor/ Learn more about EasyPost: https://www.easypost.com/ Learn more about Pegasus Logistics Group: https://www.pegasuslogisticsgroup.com Learn more about Unboxing Logistics: https://www.easypost.com/podcast/ Upcoming Live Programming:  https://supplychainnow.com/upcoming-live-programming/ Supply Chain Now Resource Hub: https://supplychainnow.com/resource-hub/ Learn more about our hosts: https://supplychainnow.com/about Learn more about Supply Chain Now: https://supplychainnow.com Watch and listen to more Supply Chain Now episodes here: https://supplychainnow.com/program/supply-chain-now Subscribe to Supply Chain Now on your favorite platform: https://supplychainnow.com/join Work with us! Download Supply Chain Now's NEW Media Kit: https://supplychainnow.com/media-kit/ WEBINAR- The Future of Supply Chains: Where Talent Meets Technology: https://bit.ly/4uUuxkc WEBINAR- Peak Reality Check: What Shippers, Analysts, and AI Models Are Predicting for 2026: https://bit.ly/4aTlsRv WEBINAR- From Volume to Resilience: How Automotive Supply Chains Are Adapting to a New Market Reality: https://bit.ly/4f6SUGA WEBINAR- The Automotive Industry's Next Digital Breakthrough: https://bit.ly/4vhUwT4 This episode was hosted by Scott Luton and Tevon Taylor, and produced by Trisha Cordes, Joshua Miranda, and Amanda Luton. For additional information, please visit our dedicated show page at: https://supplychainnow.com/more-orders-less-profit-whats-going-on-1608 The content in this episode, including all audio, videos, visuals, and graphics, is the property of Supply Chain Now and is protected by copyright law. Unauthorized use, reproduction, distribution, modification, or re-uploading of this content in any form is strictly prohibited without explicit written permission from Supply Chain Now.For licensing inquiries or permissions, please contact us at production@supplychainnow.com© 2026 Supply Chain Now. All rights reserved. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

LinkedIn newsletters are one of the most underrated personal or company brand growth tools right now and Kristina and Ben from The Social Snippet team are diving into why on this episode of community.Key topics covered include:What a LinkedIn Newsletter is.How a LinkedIn Newsletter differs from traditional email lists or other forms of Linkedhttps://www.highvibewomen.ca/communityIn content. How to start your own LinkedIn Newsletter and what to put in it.How to grow a LinkedIn Newsletter.And more!Learn how to leverage this underused LinkedIn feature to expand your email list, increase your brand's visibility, and engage your LinkedIn audience in a new and meaningful way. Want more tips on your LinkedIn marketing? Subscribe to The Social Snippet's LinkedIn Newsletter to receive free resources and platform updates every Friday! Subscribe hereMentioned in Episode:Turn your marketing into a money making machine with an experienced agency on a flat-rate model with Merit MediaGet higher quality podcast guests with our Podcast Guest BlueprintWork with The Social SnippetJoin The High Vibe Women Online CommunityBuilding A Winning Strategy On LinkedInSend me a text!Support the showFor Your Information:• Host your podcast on Buzzsprout!•Join The High Vibe Women Online Community!• Join our favourite scheduling platform Later• FLODESK Affiliate Code | 25% off your first year!• Connect with Kristina  Don't forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform! Website . Instagram . Facebook . Linkedin

What to do Before, During, and After your live/recorded training program and keep it evergreen for long-term sales! Jim Edwards and Stew Smith discuss how to get more bang for the buck with this online coaching show.  Learn how to take action on what you just learned and be the coach who offers these types of opportunities to your customers. Check out the Facebook Group – Sales Copy and Content Marketing Hacks at  https://www.facebook.com/groups/copywritingandcontenthacks and for more information on the wizards used to make outstanding sales copy check out  https://www.CopyandContent.ai

Today's show features: - Dennis Gingrich, Sales & Finance Director at The Niello Company - Dave Thomas, Director, Content Marketing at CDK Global - Pat Malloy, General Manager at Patriot Chevrolet Of Limerick This episode is brought to you by: Haig Partners – When it comes to selling your life's work, trust the only advisors who have built a reputation for maximizing value for family-owned dealerships. The team at Haig Partners has achieved record-setting values across multiple franchises and has represented more owners in the sale of their Toyota dealerships than any other firm. If you are considering a sale, divestiture or looking to grow, begin a confidential conversation at http://haigpartners.com/ CDK Global – CDK Global empowers dealers with the tools and technology they need to build deeper relationships with customers and sell and service more cars. Visit https://www.cdkglobal.com/ Check out Car Dealership Guy's stuff: CDG Circles ➤ ⁠https://cdgcircles.com/⁠ CDG News ➤ ⁠https://news.dealershipguy.com/⁠ CDG Jobs ➤ ⁠https://jobs.dealershipguy.com/⁠ CDG Recruiting ➤ ⁠https://www.cdgrecruiting.com/⁠ My Socials: X ➤ ⁠⁠https://www.twitter.com/GuyDealership⁠⁠ Instagram ➤ ⁠⁠https://www.instagram.com/cardealershipguy/⁠⁠ TikTok ➤ ⁠⁠https://www.tiktok.com/@guydealership⁠⁠ LinkedIn ➤⁠⁠ https://www.linkedin.com/company/cardealershipguy/⁠⁠ Threads ➤ ⁠⁠https://www.threads.net/@cardealershipguy⁠⁠ Facebook ➤⁠⁠ https://www.facebook.com/profile.php?id=100077402857683⁠⁠ Everything else ➤ ⁠dealershipguy.com