Podcasts about Content marketing

In this episode of Confessions of a B2B Entrepreneur, host Jamie Pagan, from the Revenue Career Ladder podcast, speaks with Tom Hunt, founder of the B2B podcasting agency Fame. They discuss Tom's unconventional career journey, beginning with early jobs frying chips and washing dishes, which instilled a strong work ethic. The conversation traces his path through large consulting firms like Ernst & Young, and Accenture, where he learned invaluable soft skills and remote management. It then covers his entrepreneurial ventures, from a failed male leggings company to a successful SaaS business, before he finally doubled down on his passion for marketing and audience building to create Fame. This episode provides an honest and tactical look at how a non-linear career path can lead to entrepreneurial success.

What if 80% of new clients were ready to work with you before they ever met you?That's the reality Marcus Sheridan created when the 2008 recession almost bankrupted his pool business. The crisis forced him to rethink his marketing strategy–a shift that transformed his struggling company into the most visited swimming pool website in the world. How? By answering every customer question, even the uncomfortable ones, before the sales meeting ever happened.In this episode, Marcus reveals how financial advisors can apply the same approach to build unbreakable trust, shorten sales lead cycles, and create an overflowing pipeline of clients who already feel like they know, like, and trust you.We dig into the shocking amount of time that consumers spend researching products and services ahead of time, and the answers that advisors dread providing. We also discuss how advisors can leverage video, especially YouTube, to establish themselves as trusted experts in their industry, as well as the risks of being left behind and rendered obsolete by failing to adapt to AI, new technology, and the trust-building power of video.3 of the biggest insights from Marcus Sheridan…#1.) The "Big 5" Sales Topics That Clients Search Before They Hire YouMarcus breaks down the five topics every client wants to know about: cost, problems, comparisons, reviews, and "best of" lists. Bottom line: Advisors who address these topics upfront, win.#2.) How to Build Trust Before They Ever Shake Your HandWhen done right, your marketing becomes the sales process. Marcus proves his point by how clients opened the door saying, “Marcus from the pool video is here!”#3.) Why Video Content Is Your New Sales FunnelGoogle is sending less traffic to websites, thanks to AI. But YouTube traffic is up. Marcus shares how AI and buyer behavior are shifting and why your YouTube channel will soon be more important than your website.SHOW NOTEShttps://bradleyjohnson.com/129FREE GIFT + JOIN THE DBDL INSIDER CREWToday's Gift: Get copies of Marcus' book, "They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer" [while supplies last]To get access to today's free gift AND become a DBDL Insider with VIP access to future resources and exclusive content, text "129" to 785-800-3235. *Message and data rates may apply. Reply STOP at any time to opt-out of receiving text messages.FOLLOW BRAD JOHNSON ON SOCIALTwitterInstagramLinkedInFOLLOW DBDL ON SOCIAL:YouTubeTwitterInstagramLinkedInFacebookDISCLOSURE DBDL podcast episode conversations are intended to provide financial advisors with ideas, strategies, concepts and tools that could be incorporated into their business and their life. Financial professionals are responsible for ensuring implementation of anything discussed related to business is done so in accordance with any and all regulatory, compliance responsibilities and obligations.The Triad member statements reflect their own experience which may not be representative of all Triad Member experiences, and their appearances were not paid for.Triad Wealth Partners, LLC is an SEC Registered Investment Adviser. Please visit Triadwealthpartners.com for more information. Triad Wealth Partners, LLC and Triad Partners, LLC are affiliated companies. TP08254657215See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This is the Women of Influence Podcast Series, delivering next level insights and expertise live from GlobeSt.'s Women of Influence Conference.The Women of Influence Podcast Series is an exclusive mini-series of The Crexi Podcast, an insider's look at all things commercial real estate, produced in collaboration with GlobeSt. The Crexi team visited Women of Influence and recorded in Denver, Colorado, from the floor of the conference, highlighting movers and shakers in commercial real estate. The Crexi Podcast explores various aspects of the commercial real estate industry in conversation with some of the top professionals in the space. In each episode, we feature different guests to tap into their wealth of CRE expertise and explore the latest trends and updates from the world of commercial real estate.  In this episode, host Shanti Ryle, Director of Content Marketing at Crexi, sits with several keynote speakers from the conference, to cover wide-ranging topics, including:Breaking In – Nontraditional Paths to CRECarving Your NicheOvercoming Challenges Opening Doors – Mentorship & LegacyWhy Women Should Get into CRE NowFeaturing special guests:Marcy Moneypenny, Founder of The Moneypenny CollectiveJudy Cazeau, CEO & Managing Principal, The OPAC GroupDaria Walker, Founder, Walker Realty CapitalJessica Miller, Founder, Rock Spring Real Estate SolutionsLeanne Berthiaume, VP of Leasing and Operations, Rock Spring Real Estate SolutionsSuzanne Schefcik, SVP, Colliers  About GlobeSt. Women of Influence: The Women of Influence Conference is an exclusive two-day event that celebrates the women who drive the commercial real estate industry forward. These influential leaders will discuss the critical issues facing CRE now and in the future, what it means to be a woman in business today and how women CRE leaders can uplift and support each other on their journey to the top.  For show notes, past guests, and more CRE content, please check out Crexi's blog. Ready to find your next CRE property? Visit Crexi and immediately browse 500,000+ available commercial properties for sale and lease. Follow Crexi:https://www.crexi.com/​ https://www.crexi.com/instagram​ https://www.crexi.com/facebook​ https://www.crexi.com/twitter​ https://www.crexi.com/linkedin​ https://www.youtube.com/crexi

James Phoenix is an expert in agentic coding, particularly Claude code, a tool that I have been using to great effect over the last couple months. I chatted with James just a couple days ago and have implemented several of the tips that he gave me during a conversation, and I'm already almost twice as effective at using this already magically effective tool. So I don't think I can overpromise how much insight into well-structured and highly optimized agentic coding you will get from this conversation. This episode of The Bootstraped Founder is sponsored by Paddle.comThe blog post: https://thebootstrappedfounder.com/james-phoenix-claude-code-masterclass/ The podcast episode: https://tbf.fm/episodes/409-james-phoenix-claude-code-masterclassCheck out Podscan, the Podcast database that transcribes every podcast episode out there minutes after it gets released: https://podscan.fmSend me a voicemail on Podline: https://podline.fm/arvidYou'll find my weekly article on my blog: https://thebootstrappedfounder.comPodcast: https://thebootstrappedfounder.com/podcastNewsletter: https://thebootstrappedfounder.com/newsletterMy book Zero to Sold: https://zerotosold.com/My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/My course Find Your Following: https://findyourfollowing.comHere are a few tools I use. Using my affiliate links will support my work at no additional cost to you.- Notion (which I use to organize, write, coordinate, and archive my podcast + newsletter): https://affiliate.notion.so/465mv1536drx- Riverside.fm (that's what I recorded this episode with): https://riverside.fm/?via=arvid- TweetHunter (for speedy scheduling and writing Tweets): http://tweethunter.io/?via=arvid- HypeFury (for massive Twitter analytics and scheduling): https://hypefury.com/?via=arvid60- AudioPen (for taking voice notes and getting amazing summaries): https://audiopen.ai/?aff=PXErZ- Descript (for word-based video editing, subtitles, and clips): https://www.descript.com/?lmref=3cf39Q- ConvertKit (for email lists, newsletters, even finding sponsors): https://convertkit.com?lmref=bN9CZw

Advice from experts feels like it's getting aggressive. This is why, and also what we can do to show up better.Happily, this is the difference between constantly pushing and hyping and, instead, actually communicating in ways that get a positive, passionate response despite the noise.MY MESSAGE TO YOU:Don't market more. Matter more. (

Social commerce has become one of the most powerful drivers of online revenue, and when combined with the right video marketing strategy, it can turn casual viewers into loyal buyers faster than ever. In this episode, we sit down with Eitan Koter, co-founder of Vimmi, to explore how brands can turn content into real revenue using the combined power of social commerce and video marketing. Eitan starts by sharing his background and the story behind Vimmi, a video commerce platform helping brands drive sales with shoppable video and live shopping across storefronts and social networks. He then defines social commerce in today's context, explaining how it has evolved from simple “buy now” links to a full-scale ecosystem where video, community, and purchasing power merge seamlessly. For businesses wondering where to start, Eitan breaks down exactly how to launch your first social commerce videos, from choosing the right platforms to understanding your audience's buying triggers. He introduces his powerful Content, Community, and Commerce framework, which shows how storytelling, engagement, and sales strategy work together to drive long-term results. Listeners will also learn what makes content truly valuable in a social commerce setting, how to maintain high-quality output while producing videos at scale, and why consistency often beats one-off viral hits. Listen now and start transforming your video content into conversions that count. Topics Discussed in this episode: Eitan's background and an overview of Vimmi (02:04) A definition of social commerce and how it has evolved over the last few years (07:56) How to get started with social commerce videos (12:10) Eitan's Content Community and Commerce framework (23:09) What is valuable content when it comes to video and social commerce? (33:28) Setting up a system to ensure you can generate a high quantity of videos (41:05) The KPI's you should be tracking with your video marketing campaigns (48:34) Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Vimmi Sit back, grab a coffee, and learn practical strategies to help you sell more through social commerce.  

Social commerce has become one of the most powerful drivers of online revenue, and when combined with the right video marketing strategy, it can turn casual viewers into loyal buyers faster than ever. In this episode, we sit down with Eitan Koter, co-founder of Vimmi, to explore how brands can turn content into real revenue using the combined power of social commerce and video marketing. Eitan starts by sharing his background and the story behind Vimmi, a video commerce platform helping brands drive sales with shoppable video and live shopping across storefronts and social networks. He then defines social commerce in today's context, explaining how it has evolved from simple “buy now” links to a full-scale ecosystem where video, community, and purchasing power merge seamlessly. For businesses wondering where to start, Eitan breaks down exactly how to launch your first social commerce videos, from choosing the right platforms to understanding your audience's buying triggers. He introduces his powerful Content, Community, and Commerce framework, which shows how storytelling, engagement, and sales strategy work together to drive long-term results. Listeners will also learn what makes content truly valuable in a social commerce setting, how to maintain high-quality output while producing videos at scale, and why consistency often beats one-off viral hits. Listen now and start transforming your video content into conversions that count. Topics Discussed in this episode: Eitan's background and an overview of Vimmi (02:04) A definition of social commerce and how it has evolved over the last few years (07:56) How to get started with social commerce videos (12:10) Eitan's Content Community and Commerce framework (23:09) What is valuable content when it comes to video and social commerce? (33:28) Setting up a system to ensure you can generate a high quantity of videos (41:05) The KPI's you should be tracking with your video marketing campaigns (48:34) Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Vimmi Sit back, grab a coffee, and learn practical strategies to help you sell more through social commerce.

Have you really figured out who your ideal customer is and what they need from you? Truly understanding your ideal customer will help your SEO efforts because you'll know you're creating the right type of content for your audience. The way your audience interacts with your website is really important to your online marketing, conversion, email list building, and SEO. If you're creating content they aren't interested in, they're not going to stay, sign up for your freebies, become leads, or purchase from you. Do you know who your ideal customer really is? How well do you know them? Listen to this episode and find out what to check and how to make your online marketing work better.  Register now for the free live SEO class and find out the secrets to being found, generating leads, and making money from Google and in AI Search like ChatGPT. https://www.etchedmarketing.com/registration-seo-class My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebies Learn more about 1:1 Elite Marketing Coaching, where we work together for 3 months on your business. I'll help you make more money. https://www.etchedmarketing.com/marketing-coaching Join me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course)https://www.etchedmarketing.com/yes Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. https://www.etchedmarketing.com/enroll Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7

In dieser Folge des Onlineshop Geflüster Podcasts wird's persönlich: Ich spreche über eine Sache, die mir früher richtig schwergefallen ist – und warum es ein Gamechanger war das zu ändern. Egal ob im Business oder privat: Hilfe anzunehmen ist kein Zeichen von Schwäche, sondern der erste Schritt zu echtem Wachstum. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

The boys are back (and better than ever) with a brand-new episode on what influencer marketing will look like soon (including AI). In this episode, they break down the new deal between ESPN and the NFL. Does this partnership signal new opportunities for brands and content marketing deals in the near future? YouTube announced that it will begin testing a new AI feature designed to estimate whether a user is a minor...regardless of the birthday listed on the account. Some creators fear it will hurt business, while others worry that large organizations and institutions will use the data in nefarious ways. Winners and losers include the future of influencer marketing, the Savannah Bananas, American Eagle, Sydney Sweeney, and Vogue. Rants and raves feature CMOs uncovering a new trend in influencer strategy—and Superman. ----- This week's links: ESPN to buy NFL Network How YouTube Age Verification Could Hurt the Creator Economy What MLB Can Learn from the Savannah Bananas? Mentions of Creator Economy on CMO Calls ----- This week's sponsor: You don't become the world's most valuable women's sports franchise by accident. Angel City Football Club did it with a little help from HubSpot. When they started, data was housed across multiple systems. HubSpot unified their website, email marketing, and fan experience in one platform. This allowed their small team of three to build an entire website in just three days. The results? Nearly 350 new sign-ups a week and 300% database growth in just two years. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.    

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) discusses the benefits of plaintiffs' firms crafting thought leadership that discuses how they secured the big settlements and verdicts they tout in their advertising and marketing.====+ Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock+ Learn more about the Law Firm Editorial Service:http://www.lawfirmeditorialservice.com+ Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:http://www.WriteLessBillMore.com+ Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients' second choice? Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients' top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage): https://www.lawfirmeditorialservice.com/legal-thought-leadership-accelerator+ Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:https://www.lawfirmeditorialservice.com/bloghttps://www.lawfirmeditorialservice.com/videos+ Do you have a question about content  marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

I contenuti non sono come il denaro. Prelevare soldi al bancomat asciuga il tuo conto corrente, ma creare contenuti rinforza ogni volta la tua capacità di realizzarne altri. A differenza del denaro, che è una risorsa finita, le idee e i contenuti nella nostra mente aumentano ad ogni “prelievo”. Infatti, se siamo abituati a creare in modo regolare, diventa più semplice accedere a nuove idee in tempi rapidi. È un processo naturale.Il nostro cervello non è un archivio perfetto: non abbiamo accesso immediato a tutte le informazioni, né possiamo richiamare tutto ciò che ci serve quando vogliamo. Oltre alle informazioni, quando creiamo contenuti ci affidiamo anche a ragionamenti, intuizioni, ricordi e racconti.L'intuizione esiste, ma rappresenta una parte piccola rispetto al lavoro costante e alla disciplina.Metti tutto in cassaforte: usa la carta.Per prelevare contenuti dalla nostra mente serve trasferirli su un supporto materiale, che sia carta, audio o digitale. In questo modo, ciò che era solo pensiero diventa qualcosa di concreto.All'inizio può sembrare un lavoro forzato—la costruzione della nostra “prigione”—ma, se questa routine diventa abitudine, non pesa e diventa parte del nostro quotidiano, come respirare.Da fuori apparirà come una costrizione, ma non lo è, perché costruire e condividere contenuti quando diventa abitudine è naturale e non richiede sforzo.Nota da tenere sempre a mente: professionisti e imprenditori potrebbero essere “milionari” di idee se prelevassero in modo regolare idee e contenuti dal loro conto corrente.Fai qualcosa di saggio: rendi la creazione di contenuti un'abitudine.Diventerà sempre meno faticosa e sempre più reminerativa.*** *** ***Scarica il corso gratuito sul Content Marketing: https://www.ascoltobeltrami.com/corsoVisita https://www.ascoltobeltrami.com/La voce di Alessio Beltrami viene utilizzata per gentile concessione della Fondazione Alessio Beltrami

REMIX: Album 7 Track 7 - Seizing Opportunities & Elevating Others w/Mike MaynardBrand Nerds, we have the all rounder of the marketing game in the building today - and if you're wondering what we mean, don't worry, DC is breaking it down. Mike Maynard, CEO of Napier, is bringing incredible knowledge from his time working in engineering to owning PR and Marketing firm Napier. The lessons he has learned along the way and the inspiration for how to be an empathetic and people-centric leader. Get ready Brand Nerds, we can't wait to hear what you think of the episode! Here are a few key takeaways from the episode:When presented with an opportunity - seize it!Find people and leaders who genuinely are helping others improveMost times, an f-up is not as bad as you think it isLead with people at the forefront, helping them achieve successIf you're entering the marketing world or are considering a transition - consider B2BStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

Welcome to the 600th episode of The Visibility Impact Show!In this milestone episode, I'm flipping the script, my daughter Ava takes over the mic to interview me with a mix of client-submitted and personal questions. We go deep into faith, long-term visibility strategy, business mindset, authenticity, and what I'd do differently if I had to start all over again.Whether you're new to the show or you've been here since the beginning, this episode is packed with gold... especially if you're a woman entrepreneur navigating visibility in 2025.

Welcome to the 600th episode of The Visibility Impact Show!In this milestone episode, I'm flipping the script, my daughter Ava takes over the mic to interview me with a mix of client-submitted and personal questions. We go deep into faith, long-term visibility strategy, business mindset, authenticity, and what I'd do differently if I had to start all over again.Whether you're new to the show or you've been here since the beginning, this episode is packed with gold... especially if you're a woman entrepreneur navigating visibility in 2025.

In this real and raw episode, Michelle Thames shares her behind-the-scenes journey of pivoting her marketing agency while actively building a personal brand media company in real time.She dives into why she walked away from the traditional done-for-you agency model, how she's evolving her business to align with her values, and what this shift means for women entrepreneurs, creatives, and founders who are craving visibility with more freedom and purpose.Whether you're a multi-passionate entrepreneur, a coach, or a content creator thinking about rebranding, shifting directions, or expanding your personal brand, this episode is for you.Topics Covered:Why I'm pivoting out of agency lifeBuilding a lean, impactful media companyWhat I'm keeping vs letting goHow I'm integrating coaching, community, retreats, and strategyBuilding a personal brand media company for visibility & legacyWhat this means for YOU (and how we can work together)Let's Connect & Get Your Freebie!Stay inspired and get daily visibility tips—follow Michelle everywhere:Instagram: @michellelthamesThreads: @michellelthamesLinkedIn: Michelle L ThamesYouTube: Michelle L ThamesPodcast: Social Media DecodedReady to increase your Visibility? Join the FREE 7-Day Visibility Challenge HEREGet your FREE $200-a-day Story Strategy guide HERE!Want my proven story strategy that's helping women earn $200/day from their audience? DM “STORY” to me on Instagram (@michellelthames) and I'll send you my favorite visibility and sales framework—free for listeners!

Free content strategy tips: https://fortheinterested.com/subscribe-yt/ Get clients from your content: https://joshspector.com/program 00:00: Introduction03:17: The first step to creating a content system05:18: The quickest way to create new content08:57: What to do when a piece of content works well10:26: How to figure out if you can post less13:45: Four content creation systems to try27:24: The secret to content success when you have multiple niches29:48: 5 ways to approach content when you have multiple niches34:52: Don't overrate social media metrics37:04: 3 ridiculously simple ways to track content you want to repurposeShow Notes: Skill Session: The Strategy Clarifier: https://joshspector.com/list/ Clients from Content EpisodeHow to Create Content That Attracts B2B Buyers: https://youtu.be/M1bjOp5JTCM Clients from Content EpisodeHow To Create Powerful Content (Without Spending More Time On It): https://youtu.be/ZZGz8mXlkvk To Connect with Nicaila Matthews Okome:Website: https://sidehustlepro.co/ LinkedIn: https://www.linkedin.com/in/nicailamatthewsokome/ Instagram: https://www.instagram.com/sidehustlepro/ To connect with Josh Spector:Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/Consulting: https://joshspector.com/consulting/LinkedIn: https://www.linkedin.com/in/thatjoshspector/ Apply to be a guest on the show: https://joshspector.com/questions/Intro Music Provided By Uppbeat

In this episode, we talk about why most user-generated content (UGC) doesn't convert into sales—and how to fix that. Elijah Khasabo, founder of Vidovo, shares hard truths about why flashy videos often flop and what brands should do instead. He breaks down how to create real, effective content, how to brief creators the right way, and what makes UGC actually perform on different platforms.Topics discussed in this episode:  Why most UGC fails—and it's not the creator's fault. How brands lose by not connecting with real people. Why the first frame matters more than the hook. What makes viral videos fail to convert. How light briefs outperform rigid scripts. Why UGC must be tailored by platform. How to systemize content testing—not guess. What bootstrapping teaches about content. How Vidovo matches brands with creators. Why ghosting happens—and how to prevent it. Links & Resources Website: https://vidovo.com LinkedIn: https://www.linkedin.com/in/elijah-khasabo/X/Twitter: https://x.com/VidovoUGCInstagram: https://www.instagram.com/usevidovoGet access to more free resources by visiting the show notes athttps://tinyurl.com/8m72etbcMORE RESOURCES Subscribe to our FREE Newsletter: https://newsletter.ecommercecoffeebreak.com/ Free Store Optimization Beginners Guide: Instant PDF Download!

In this episode of Women in B2B Marketing, Jane Serra sits down with Shannon Howard, Director of Customer and Content Marketing at Intellum, to talk about the real work behind building lasting customer relationships that drive retention, advocacy, and long-term brand love.From her early days in B2C to leading customer marketing in SaaS, Shannon shares how she has learned to scale connection without losing the human touch. The conversation covers what customer marketing really owns (hint: it is not just case studies), how to enable internal teams to advocate alongside your customers, and the power of being relentlessly curious about the people you serve.Jane and Shannon get into:Why customer marketing is about more than just advocacy and what else belongs under its umbrellaHow to stay close to your customers even without a big team or budgetThe overlooked art of marketing internal programs like customer educationWhy reverse multithreading and relationship redundancy matter more than everApproaching customers for feedback in ways that feel natural, not transactionalTurning negative experiences into opportunities to create new advocatesThe value of surprising and delighting customers, including supporting causes they care aboutHow customer marketing can also play a big role in Customer Success enablementExpanding the definition of “customer” to include past, future, and even non-paying advocatesBuilding trust with customers by treating them like people, not just personasKey Links:Guest: Shannon Howard: https://www.linkedin.com/in/shannonlagassehoward/Host: Jane Serra: https://www.linkedin.com/in/janeserra/––Like WIB2BM? Show us some love with a rating or review. It helps us reach more women marketers ready to take the mic.

Scott is joined by CPG expert Nik Hall to discuss what truly drives success for consumer packaged goods brands on Amazon. Drawing from his experience building and exiting a gummy vitamin company, Nik shares hard-earned insights on category trends, why most failures come from chasing hype too late, and how overlooked niches often present the best opportunities. Get real-world lessons from both failed launches and breakout brands, highlighting the importance of strategy, timing, and execution. Scott and Nik also explore how to validate product-market fit through blind taste tests, review mining, and competitor analysis. Nik emphasizes that in the world of consumables, taste still reigns supreme. No amount of marketing can save a mediocre product. They discuss how tools like SmartScout can guide smarter decisions around product development and launch timing, offering a clear roadmap for new sellers aiming to succeed in today's competitive CPG landscape. Episode Notes: 00:15 - Nik Hall Introduction 01:20 - Nik's Background 01:57 - Success vs. Failure in CPG on Amazon 03:31 - Chasing Trends: Opportunities and Pitfalls 05: 10 - Multi-Trend Positioning 08:30 - Taste and Longevity: What Really Drives LTV 08:52 - Product Development: Testing and Sensory Analysis 11:07 -  Navigating Manufacturing and Co-Packing Challenges 14:50 - Real-World Failure 18:17 - Product-Market Fit in CPG 19:03- Customer Conversations and Amazon Research 20:53 - Choosing a Launch Path 21:24 - The Realities of Retail 22:14 - The Permissionless Nature of Amazon and D2C 23:10 - Startup Resource Requirements 23:40 - Founders' Stories 25:05 - Best Resources for New CPG Entrepreneurs 27:25 - Networking, Mentorship, and Building Real Relationships 29:08 - Content Marketing and Honest Advice 29:30 - Helping Select Brands and Giving Back   Related Post: The Top CPG Brands That Launched on Amazon Since 2018   How to Reach Nik: LinkedIn: linkedin.com/in/nikhall Website: vitafive.com   Scott's Links: LinkedIn: linkedin.com/in/scott-needham-a8b39813 X: @itsScottNeedham Instagram: @smartestseller YouTube: www.youtube.com/@smartestamazonseller2371 Newsletter: https://www.smartscout.com/newsletter-sign-up Blog: https://www.smartscout.com/blog

Tanya Thorson is a marketing strategist and consultant who has worked with major brands like L.L. Bean and Lands' End. She is the founder of StrategiX Consulting and the co-author her new book, Get Off Your (M)ass!: Introducing B2A Business-to-(A)nyone Marketing, Reimagined, a book she wrote with her husband. Watch on YouTube: https://youtu.be/DS1fWR7ODjo  Connect with Tanya Thorson: https://www.linkedin.com/in/tanyathorson/ Buy your copy of "Get Off Your (M)ass!: Introducing B2A Business-to-(A)nyone Marketing, Reimagined": https://www.amazon.com/Get-Off-Your-ass-Business/dp/B0FDPXXVWB 

We're presented with a lot of false choices in our work: Quantity or quality? Revenue or social impact? Sweet or savory? But few false choices are more worth challenging than this: Are you more emotional storyteller or data-driven communicator?Our guest today is the perfect person to challenge this assumption. It's Tom Webster! Tom is a legend in the podcast space. He's a partner at Sounds Profitable, an organization which researches and seeks to grow the audio business. For nearly three decades, Tom's insights and advice have helped steer this entire industry forward, and he's led hundreds of audience research projects for organizations spanning six continents and shows ranging from Howard Stern to All Things Considered.Tom's book is called The Audience Is Listening: A Little Guide to Building a Big Podcast, and just before this episode, Tom and Sounds Profitable won an award for Best Data Storytelling from the Content Marketing Institute.It's only fitting that he shares with us in this episode how to tell the stories of numbers, as well as the 3 traits to a podcast or any project capable of finding passionate fans.ABOUT ME, JAY ACUNZO:Subscribe to my free newsletter at jayacunzo.com/newsletterWork with me one-on-one: jayacunzo.com/servicesBook me to speak to your group: jayacunzo.com/keynotesConnect with me on social: LinkedIn, InstagramI help experts differentiate and resonate. Together, I work with you to develop a distinct and memorable premise driving your platform, turn that big idea into signature IP you own, and help you embody it as a speaker and storyteller. Compete on the impact of your thinking, not the volume of your marketing. This makes it easier to win more and better clients.You've done lots of things. Now it's time to [be] a thing. Stop chasing attention and become more highly sought.***TO RATE AND REVIEW THE SHOW:Leave a review on Apple Podcasts Leave a rating on Spotify  JOIN MY PUBLIC SPEAKING ACCELERATOR:Enrollment is now open for my 8-week virtual program, with personalized 1:1 support and group coaching calls, along with video lessons, video reviews of your speech, and more. Reserve your spot. Space is limited. Visit jayacunzo.com/signaturetalk — the next cohort starts September 8.

SEO is changing, it's evolving. User search behavior is changing and that means our strategy must adjust too or we're going to struggle to get traffic to our websites. Yes, website traffic is down but that's not a reason to panic, if you focus on being visible where people are searching today. We're seeing a shift in search, more people are starting with ChatGPT or other AI tools and then moving to Google to complete their research and convert. Join me in today's episode where I talk about what's happening with SEO, how it will impact your business, and what to do so you don't lose out as SEO changes.  Register now for the free live SEO class and find out the 3 secrets to being found on Google and in AI Search like ChatGPT. https://www.etchedmarketing.com/registration-seo-class My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebiesJoin me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course)https://www.etchedmarketing.com/yes Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7

What if you could double your customer support team's effectiveness without hiring a single new employee? Sounds too good to be true, right? But that's exactly what businesses are achieving with Salesforce's Agentforce platform. Every day, support teams are drowning in tickets, burning out their best agents, and watching their customer satisfaction scores take a nosedive. The cost of scaling support teams traditionally is skyrocketing, while customer expectations for instant, 24/7 support keep climbing. But there's a solution that's transforming support teams across industries. Today, we're diving deep into real-world success stories and practical implementations of AI-powered support that's cutting response times in half and revolutionizing how teams work. I'm thrilled to welcome Aaron Godby, Founder and CEO of Green Irony, who's been at the forefront of this transformation. Aaron and his team have implemented some of the first Agentforce solutions with Salesforce, including a groundbreaking project at UNC Charlotte that's completely revolutionized their student support system. As a seasoned technology executive and AI implementation specialist, Aaron has helped countless organizations turn the promise of AI into actual, measurable results. He's the perfect guide to help us understand how to achieve these incredible efficiency gains. The AI Hat Podcast host Mike Allton asked Aaron Godby about: ✨ Strategic Implementation Matters → Success with AI support tools requires careful planning and clear success metrics. ✨ Human-AI Collaboration → AI doesn't replace support teams; it empowers them to focus on high-value interactions. ✨ Measurable ROI → Companies can achieve verified 50% time savings while improving customer satisfaction. Learn more about Aaron Godby Connect with Aaron Godby on LinkedIn Resources & Brands mentioned in this episode Green Irony Salesforce Agentforce AI as Your Co-Host: Unleashing NotebookLM's Potential in Content Marketing with Mike Allton AI Primer: A Comprehensive Guide Explore past episodes of the The AI Hat Podcast podcast CHAPTERS: 00:00 Introduction to AI in Customer Support 01:18 The AI Hat Podcast Theme Song 02:27 Welcome to The AI Hat Podcast 02:49 Doubling Customer Support Effectiveness with AI 03:33 Introducing Aaron Godby and Green Irony 04:13 Challenges in Traditional Customer Support 04:18 Current State of Customer Support 09:00 AI Implementation at UNC Charlotte 09:10 Higher Education Challenges and AI Solutions 11:32 Agent Force: Revolutionizing Customer Support 27:49 Metrics for AI Success in Customer Support 30:10 Complex Support Scenarios Solved by AI 33:40 Common Mistakes in AI Implementation 39:50 Final Thoughts and Contact Information 40:38 Conclusion and Wrap-Up SHOW NOTES & FULL TRANSCRIPT: https://theaihat.com/cut-your-support-time-in-half-real-results-with-salesforces-agentforce/ Feeling stuck on the solopreneur hamster wheel? Diagnose your biggest bottleneck in just 15 minutes with my free Scalability Audit. Download it now at: https://theaihat.com/download/scalability/ Produced and Hosted by Mike Allton, founder of The AI Hat. He's a Business Systems Strategist who helps overworked solopreneurs and creators stop being employees in their own businesses. After building his own successful solo ventures for over a decade, Mike now teaches entrepreneurs how to build AI-powered operational systems that reclaim their time and allow them to finally scale. Interested in being a guest? We're looking for experts who help solopreneurs build better, more scalable businesses. Reach out to Mike to learn more. Learn more about your ad choices. Visit megaphone.fm/adchoices

Tim Soulo posted on LinkedIn asking if anyone wanted the full breakdown of the publishing process behind Ahrefs' AI-written articles that actually ranked. Over 400 people commented “do it.”This episode is the result.Ryan Law, Director of Content Marketing at Ahrefs, walks Tim through the entire AI content workflow he built — from crafting detailed briefs to editing hallucinated links.It's not a “push-button” prompt. It's a repeatable system that combines ChatGPT with real editorial oversight.And the results are nearly indistinguishable from human-written content.You'll hear how Ryan builds outlines, adds expert-level insight, handles internal linking, and avoids the usual AI traps.If you're serious about using AI in your content strategy — and not just experimenting — this is the episode to watch.LinkedIn post:https://www.linkedin.com/posts/timsoulo_we-built-a-10-step-process-to-create-ai-generated-activity-7348327597769953283-mpQWIn this episode:(00:00) Why We Made This Episode(01:03) How We Know This Workflow Works(02:05) The Basic Setup in ChatGPT (Foundational Instruction Files)(05:45) Setting up the Content Brief(14:19) Join Ryan at Ahrefs Evolve(16:03) Generating a Solid Outline(19:36) Improving AI Output(27:05) The Importance of Human Review(29:33) Polishing the Formatting(30:43) A Closer Look at the 7 Foundational Documents(44:01) Outro–––Where to find Ryan:LinkedIn: https://www.linkedin.com/in/thinkingslow/X: @thinking_slowWebsite: https://ryanlaw.me/Where to find Tim:LinkedIn: (https://www.linkedin.com/in/timsoulo/)X: @timsouloWebsite: https://www.timsoulo.com/–––Referenced in this episode

Alex Quin and Michelle Chia break down a complete marketing strategy for taco restaurants—from naming and branding to launch tactics, special events, social media content, AI tools, influencer campaigns, and customer retention. Emphasizing the importance of storytelling, consistent brand voice, data-driven decisions, and team culture, they offer actionable advice for creating a successful restaurant brand. With tips for pre-launch hype, engaging content, SEO tactics, and local outreach, the episode is packed with practical insights for anyone in the hospitality space.Episode Outline:[00:00:00] Welcome + Overview: Restaurant Marketing Strategy[00:03:30] Naming, Branding, and Domain Setup[00:10:00] Identifying and Speaking to Your Core Audience[00:15:00] Storytelling Through Decor, Food, and Staff[00:22:00] Menu, Ambiance, and Event-Based Differentiation[00:30:00] The Importance of Brand Voice and Hook Writing[00:36:00] Leveraging AI and Custom GPTs for Content and Analysis[00:44:00] Tech Stack Must-Haves Before Opening[00:48:00] Pre-Launch Timeline and Content Plan[00:55:00] Setting Up Systems for Email, SMS, Reservations[01:01:00] Paid Ad Structure + Organic Content Planning[01:07:00] Customer Retention and Avoiding Common Pitfalls[01:12:00] Final Tips + How to Stand Out Long-TermWisdom Nuggets:Know Your Audience: You can't serve everyone. Define specific customer personas and tailor your menu, messaging, and ambiance to those profiles.Brand Voice is Everything: Decide how your restaurant sounds—sarcastic, witty, warm, or blunt—and stay consistent across all platforms and content.Use AI to Scale Smart: Leverage tools like ChatGPT to streamline your content, respond to reviews, and analyze OpenTable data for better marketing decisions.Build Culture, Not Just Food: Great food won't carry your brand if the team's morale is low. Happy employees and genuine service are core to customer retention.Create Experience, Not Just Meals: From events and unique cocktails to birthday specials and storytelling, experiences drive loyalty and word-of-mouth buzz.Power Quotes"People come back not just for food, but for how they felt." - Alex Quin"Use your data. That's where your real marketing edge is." - Alex Quin"Make sure your branding is consistent across everything—domain, socials, emails. - Michelle Chia"Behind-the-scenes content builds trust. Show the human side." - Michelle Chia"If your team isn't trained, you're leaving thousands on the table every day." - Michelle ChiaConnect with Michelle:Instagram: (https://www.instagram.com/michellechia)Twitter: (https://x.com/michellechiaaa)LinkedIn: (https://www.linkedin.com/in/michelle-chia1/)TikTok: (https://www.tiktok.com/@michellechiaa)Connect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram:(https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of Content, Briefly, Jimmy Daly talks with Tia Fomenoff, VP of People Ops at PurposeMed. Tia shares her unique journey from marketing to people operations and offers a deep dive into today's hiring landscape, especially in tech and healthcare startups.They discuss the challenges of hiring in a competitive market, the impact of AI on recruiting and job applications, and how remote work has expanded talent pools — along with its effects on salary and company culture. Tia also shares insights on how companies balance strategic hiring, talent enablement, and diversity of roles across multiple brands and geographies. This episode provides a valuable perspective for content marketers and job seekers navigating a complex and evolving job market.We want to thank our friends at Brevo for sponsoring this episode! You can start for free or use the code SUPERPATH to save 50% on Starter and Business Plans for the first three months of an annual subscription. Try Brevo today and elevate your marketing efforts!************************Useful Links:Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/Follow Tia on LinkedIn: https://www.linkedin.com/in/tiafomenoff/Open Positions at PurposeMed: https://www.purposemed.com/careersWade Foster discusses AI Fluency at Zapier on X: https://x.com/wadefoster/status/1930680089651425452/photo/1************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.

Now on Spotify Video! Want your business to cut through the noise in today's crowded marketplace? It all starts with having the right marketing strategy for your offers. In this final episode of the Passion to Profit series, presented by Intuit, Hala Taha reveals the core strategies entrepreneurs need to effectively market their offers. From compelling messaging to storytelling that resonates, gain insider secrets from digital marketing experts like Russell Brunson, Tom Bilyeu, and Donald Miller on how to stand out and drive explosive sales. In this episode, Hala will discuss:  (00:00) Introduction (01:12) Marketing Tips for Attracting Ideal Buyers (05:42) The Power of Storytelling in Marketing (10:04) Building a High-Converting Marketing Funnel (16:39) Choosing the Right Platform for Your Business (22:23) Building Trust Through Authentic Engagement Intuit, the maker of TurboTax and QuickBooks, is expanding its world-class network of tax and bookkeeping experts. Whether you want a side hustle or a career pivot, Intuit offers the tools to help you grow as an entrepreneur. Their supportive team, mission-driven culture, and Intuit Academy—a free, self-paced training platform—mean you're set up to succeed, even if you're just getting started. Learn more or apply now at intuit.com/expert. Sponsored By: Intuit, The Maker of TurboTax and QuickBooks. Learn more or apply now at intuit.com/expert.  Resources Mentioned: YAP E292 with Julie Solomon: youngandprofiting.co/MakeMoneyInstagram  YAP E312 with Russell Brunson: youngandprofiting.co/Million-DollarFunnel  YAP E327 with Tom Bilyeu: youngandprofiting.co/Billion-DollarMindset  YAP E214 with Donald Miller: youngandprofiting.co/MakeFirstMillion YAP E318 with Rudy Mawer: youngandprofiting.co/ScalingMillion-DollarBrands  YAP E348 with Kipp Bodnar: youngandprofiting.co/InboundMarketing  YAP E339 with Adam Schafer: youngandprofiting.co/OrganicSales  YAP E155 with Kelly Roach: youngandprofiting.co/ConvictionMarketing  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Disclaimer: This episode is a paid partnership with Intuit. Sponsored content helps support our podcast and continue bringing valuable insights to our audience. Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, SEO, E-commerce, LinkedIn, Instagram, Social Media, Content Creator, Advertising, Social Media Marketing, Communication, Video Marketing, Social Proof, Marketing Trends, Influencers, Influencer Marketing, Digital Trends, Content Marketing, Online Marketing, Marketing Podcast 

Content Marketing AI Solutions: CEO Edition with SEO Expert, ⁠⁠⁠Favour Obasi-ike, MBA, MS⁠⁠⁠⁠⁠.Welcome to an extensive discussion on AI solutions for content marketing, specifically for CEOs and business owners. We emphasize the importance of leveraging AI and search engine optimization (SEO) to enhance online visibility and brand mentions discussing practical applications of AI tools like Harpa AI for content creation, transcription, and analytics, highlighting how these tools can streamline workflows and improve content discoverability across various platforms. The conversation also touches upon the evolving landscape of podcasting as a powerful tool for establishing authority and generating leads, with personal anecdotes illustrating its effectiveness in attracting brand collaborations. Finally, we underscore the critical role of owned media in earning visibility within AI search algorithms and the necessity for businesses to adapt their content strategies to stay relevant in the digital age.FAQs1. How is AI transforming the landscape of Search Engine Optimization (SEO)?AI is fundamentally changing SEO by simplifying its processes and shifting the focus from simply ranking for keywords to writing for the algorithm. In the past, the goal was to rank high in search results based on keywords. Now, AI-powered search engines prioritize "brand mentions" and contextual relevance.2. What is "writing for the algorithm" in the age of AI, and why is it crucial for businesses?"Writing for the algorithm" means creating content specifically optimized for how AI systems process and interpret information. This involves writing in speech-friendly formats, using text, video, and image content, and ensuring it's highly contextual to your brand, experience, and engagement. It's no longer just about keyword density; it's about providing a clear, impactful message that resonates with AI's understanding of relevance and authority.3. What practical steps can a business owner take to leverage AI for content marketing and improve their online visibility?To effectively leverage AI for content marketing, business owners should:Conduct a Search Console Audit: Use tools like searchconsoleaudit.com to understand how algorithms perceive your website.Create Brand-Relevant Content: Write content that aligns with what people expect your brand to discuss, offering solutions through your products and services.Utilize AI Tools for Content Creation and Optimization: Employ AI tools like DeepSeek, ChatGPT, or Harpa AI for tasks like transcribing videos with timestamps, rewriting content for specific platforms (e.g., Facebook posts with hashtags), and generating ideas.Focus on Owned Media: Prioritize creating evergreen content on platforms you own (podcasts, blogs, website) as this highly valuable "owned media" will be recognized as "earned media" by AI search engines, leading to brand mentions and credibility.Analyze Performance with Advanced Analytics: Beyond Google Analytics, explore tools like Fathom Analytics to gain deeper insights into user behavior, geographic data, and the effectiveness of your content, which helps in delivering precisely what the audience seeks.Digital Marketing Resources:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠SEO Optimization Blogs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book Complimentary SEO Discovery Call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brands We Love and Support⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Loving Me Beauty | Buy Vegan-based Luxury Products⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Unlock your future in real estate—get certified in Ghana today!⁠

REMIX: Album 7 Track 11 - Running Your Race w/LaDonna GoodenBrand Nerds, Brand Nerds, Brand Nerds - today's guest spans across various industries, experiences, and roles throughout her career. As a former athlete, LaDonna Gooden has carried those lifelong lessons with her - and is dropping jew-els from her time working alongside DC to her current advocacy for women's sports in her current hometown. We know you'll learn a thing or two, so grab a notebook or your notes app and enjoy! Here are a few key takeaways from the episode:Understanding your optimal communication styleRespecting boundaries for yourself and othersListen more than you speakOwn your mistakes.Slowing Down to Speed UpStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

How To Optimize B2B Marketing Campaigns For ROIHave you ever tried to finish a round of golf as the sun goes down? It gets dark, you swing, but you can't really see where the hole is — you're just hitting into the dark. That's what many B2B brands are doing with their marketing: they're executing campaigns without clearly knowing where the target is or how to measure success.In this episode, I talk with Lori Turner Wilson, CEO of RedRover Sales & Marketing Strategy and author of The B2B Marketing Revolution. Lori shares her 12 Battles Framework, which gives companies a roadmap to bring clarity, focus, and measurable outcomes to their marketing.Together, we discuss how to:Use market research so you know exactly who you're targeting and why.Personalize your outreach to connect with prospects in meaningful ways.Integrate traditional channels like direct mail to complement digital campaigns and reach decision-makers effectively.Adopt authority marketing to position your brand as a trusted resource and help shorten the sales cycle.If you're serious about improving your marketing ROI, this conversation offers practical steps you can start implementing now — so you're no longer “hitting in the dark.”About Lori:Lori Turner Wilson is the CEO of RedRover Sales & Marketing Strategy and author of The B2B Marketing Revolution.URL - marketingresultsguaranteed.com/podcast -- use code "podcast" for special offersA quote from my book - "Defy the apathy the industry expects of you and declare, 'I deserve guaranteed marketing outcomes and anyone standing in my way will be lovingly removed.'" Timestamps:00:00 – Introduction: The Challenge of B2B Marketing00:35 – Meet Lori Turner Wilson: Author and CEO02:52 – The Importance of Market Research04:17 – ROI and Marketing Strategies07:33 – Diversification and Risk Mitigation09:29 – The Power of Direct Mail11:03 – Personalization in Marketing14:53 – The 12 Battles Framework22:30 – Authority Marketing and Giving Value24:31 – Conclusion and Final ThoughtsIf you found this conversation helpful, subscribe to the B2B Marketing Excellence podcast, leave a comment, and rank the show. Your feedback helps us continue sharing grounded, practical insights to help you succeed.

This episode is sponsored by: My Financial Coach You trained to save lives—who's helping you save your financial future? My Financial Coach connects physicians with CFP® Professionals who specialize in your complex needs. Whether it's crushing student loans, optimizing investments, or planning for retirement, you'll get a personalized strategy built around your goals. Save for a vacation home, fund your child's education, or prepare for life's surprises—with unbiased, advice-only planning through a flat monthly fee. No commissions. No conflicts. Just clarity. Visit https://myfinancialcoach.com/bootstrapmd/ to meet your financial coach and find out if concierge planning is right for you. ——————— Are your business goals holding you back? In this episode of Bootstrap MD, Dr. Mike Woo-Ming, shares a game-changing mindset shift for healthcare professionals tired of unpredictable revenue and burnout. Drawing from his experience building seven-figure businesses, Dr. Woo-Ming explains why focusing on systems, not goals, is the key to sustainable success. He breaks down why goal-only thinking creates feast-or-famine cycles, feelings of failure, and vulnerability to real-world variables like staff turnover or market shifts. Through practical examples—like patient acquisition, content marketing, hiring, and investment systems—Dr. Woo-Ming offers a four-step framework to systemize your practice or side hustle. This episode is packed with actionable strategies to help physicians take control of their income, time, and freedom by building reliable, repeatable processes. Three Actionable Takeaways: Define Specific, Measurable Outcomes – Set clear but flexible goals (e.g., "10 paying coaching clients in 60 days") to guide your system-building without micromanaging every detail. Focus on Repeatable Inputs – Identify and schedule consistent weekly tasks (e.g., outreach to 5 leads, creating 1 video) that drive your outcomes, ensuring control over what you can predictably execute. Track Inputs, Not Just Results – Monitor weekly system tasks (e.g., discovery calls booked, content published) using simple tools like Google Docs or Loom to ensure consistency and improve outcomes over time. About the Show: Bootstrap MD is the ultimate podcast for physician entrepreneurs looking to escape traditional healthcare and control their financial futures. Hosted by Dr. Mike Woo-Ming, a successful physician, entrepreneur, and investor, the show delivers actionable insights on starting businesses, creating passive income, and navigating healthcare entrepreneurship. Featuring interviews with industry leaders, physicians, and experts in telemedicine and digital health, it's your guide to building a profitable, fulfilling career. Tune in weekly at  http://bootstrapmd.com  About the Host:  Dr. Mike Woo-Ming has over 20 years of experience as a physician entrepreneur. He's built and sold multiple seven-figure companies and now leads Executive Medical, a group of clinics specializing in age management and aesthetics. Through BootstrapMD, he mentors physicians in business, content creation, and autonomy. Let's Connect: www.https://www.bootstrapmd.com    Want to start a podcast? Check out the Doctor Podcast Network!  

Join me today and learn why SEO matters so much to your business. I know people are saying it's dead, but it's not. It's far from dead. Yes, AI search is here and taking over some of the traffic,c but did you know you still need traditional SEO to even have a chance of showing up in AI search results? Yeah, you do. You want free traffic to your website? Yeah, SEO helps with that too. You want to grow your email list or build a passive income funnel? Yep, you guessed it, SEO helps with that too. If you want to be visible online and grow your business, you need to listen to today's episode and get started with SEO today.  Register now for the free live SEO class and find out the 3 secrets to being found on Google and in AI Search like ChatGPT. https://www.etchedmarketing.com/registration-seo-class My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebiesJoin me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course)https://www.etchedmarketing.com/yes Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7

This episode explores the strategic value of podcasting for businesses and personal brands, offering expert insights on how to launch, structure, and promote a podcast effectively. Lee Judge and Katie Brinkley discuss common misconceptions, content repurposing, and the importance of aligning podcast goals with broader marketing strategies. Determining the purpose and format of a podcastCommon mistakes and red flags when starting a podcastStrategies for promoting and repurposing podcast contentUsing AI and multilingual tools to expand podcast reachMeasuring podcast success and securing sponsorshipsTime Stamps0:00 - Introduction of podcast production company experts5:04 - Podcasting for Businesses: Common Questions and Starting Points6:56 - Podcast Formats: Solo, Co-Hosted, Interview, and Purpose9:16 - Importance of Pre-Interviews and Knowing Your Podcast's Why11:04 - Creating Content for Repurposing Beyond Just Audio14:19 - Marketing & Promoting Your Podcast: Social Media and Email19:17 - Leveraging AI: Reaching New Audiences with Podcast Content24:22 - Agency Insights: Podcasting Red Flags and Client Expectations31:34 - Measuring Podcast Success: Quality Over Quantity39:59 - Sponsorship Strategies & Final TakeawaysMain TakeawaysKnow the purpose of your podcast before launching—whether it's for lead generation, thought leadership, or networking.A podcast is a content-generating machine that can fuel your entire marketing strategy.Success isn't about massive downloads but about reaching the right audience with valuable content.Subscribe and share this episode with anyone considering launching a podcast for their business.  A. Lee Judge is the creator and host of The Business of Marketing podcast.Please follow the podcast on your favorite podcast listening platform.This podcast is produced by Content Monsta - A leading producer of B2B Content.

In this episode of The Conference Room, host Simon Lader welcomes back the talented Evelina Kagan for the fourth part of their ongoing series. They dive deep into the transformative role of AI in digital marketing, discussing how it can enhance content creation, streamline processes, and ultimately help businesses scale their marketing efforts. Evelina shares her insights on using AI tools effectively, the importance of maintaining authenticity, and the ethical considerations surrounding AI-generated content.Key Moments:Evelina emphasizes that AI is now an unavoidable part of digital marketing, akin to the advent of the Internet.AI can significantly speed up content creation processes, allowing marketers to produce more in less time.While AI can generate content, it's crucial to maintain a personal touch to avoid generic outputs.Evelina discusses the issue of AI "hallucinations," where AI generates false information, highlighting the need for fact-checking.AI can assist in brainstorming and generating ideas, making it easier for marketers to overcome creative blocks.Providing AI with your own content helps it learn your voice and style, making its outputs more aligned with your brand.The conversation touches on the ethical implications of AI in marketing, including the need for transparency about AI-generated content.AI in Content Repurposing: Evelina explains how to repurpose a single piece of content (like a podcast) into multiple formats for various platforms.The episode discusses the potential for AI to change the marketing landscape, allowing one person to do the work of many.Evelina shares actionable strategies for integrating AI into marketing workflows, including using specific tools and setting up effective prompts.To learn more about Evelina Kagan please visit his Linkedin ProfileTo learn more about Evelina Kagan please visit her website.YOUR HOST - SIMON LADER    Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and lead generation consultancy Flow and Scale. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people create consistent revenue through consistent lead generation.    Get to know more about Simon at:  Website: https://simonlader.com/  Twitter: https://twitter.com/simonlader  LinkedIn: https://www.linkedin.com/in/headhuntersimonlader/    The Conference Room is available onSpotifyApple podcastsAmazon MusicIHeartRadio

Leslie Richards and Isabelle Horan share key takeaways from the 2025 DigiMarCon Conference, including how law firms can move beyond basic content generation and instead use generative AI tools for advanced strategic applications.

James Swanwick, founder of Swanick Sleep and the Stop Drinking coaching program, joins Alex Quin to discuss how choosing an alcohol-free lifestyle can transform health, wealth, and relationships. James shares the personal and professional milestones that led him to create Swannies blue light blocking glasses and a coaching platform helping professionals take back control of their lives. He breaks down the cultural stigma of sobriety, the financial and cognitive cost of drinking, and the growing wellness trend reshaping consumer habits.Episode Outline:[00:00:03] Introduction & Medellín living[00:04:20] Life before entrepreneurship: ESPN and Bali years[00:08:50] Launching Swannies & Stop Drinking program[00:14:10] Cultural shift toward wellness and alcohol-free lifestyle[00:21:00] Customer transformations and generational impact[00:28:15] The business cost of casual drinking[00:34:40] Why younger generations are skipping alcohol[00:38:30] Swannies: Sleep benefits and productivity explained[00:40:00] Closing thoughts and where to find JamesWisdom Nuggets:1. Alcohol-Free is a Strategic Advantage:Removing alcohol from your life can dramatically enhance clarity, energy, and decision-making—especially for high performers and entrepreneurs.2. Productivity Isn't Just Effort—It's Clarity:You don't need to work harder, you need to remove the blocks. Alcohol often functions as a productivity brake without you realizing it.3. Wellness Trends Aren't a Fad:The shift away from alcohol is part of a broader, long-term cultural move toward wellness. Businesses that ignore this change risk being left behind.4. Modeling Over Preaching:Kids emulate what they see. If you want future generations to live healthier, show them through your own habits—not just words.5. Sleep is Non-Negotiable for Peak Performance:Artificial light and alcohol sabotage your rest. Quality sleep, enhanced by tools like Swannies glasses, is foundational to success.Power Quotes“Removing alcohol is a superpower for your love life and business life.” - James Swanwick“Every day you don't drink is a special occasion.” - James Swanwick“In 30 years, we'll see alcohol the same way we see cigarettes.” - James Swanwick“Most of our problems have simple roots we often ignore.” - Alex Quin“It's wild how hard we fight to keep things that hurt us.” - Alex QuinConnect with James:Website: https://alcoholfreelifestyle.comInstagram: @jamesswanwickBook: Clear – Available on AmazonConnect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram:(https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of Content, Briefly, Jimmy and Eric explore non-writing AI use cases for content marketers. They discuss how AI boosts efficiency through tools like call transcript analysis, custom dashboards, and deep research.Eric shares examples of building internal tools and product knowledge bases, while they both highlight AI's role in expanding marketers' skills beyond writing. This episode offers practical ideas for using AI to transform content workflows and unlock new possibilities.We would like to thank our friends at Brevo for sponsoring this episode. You can start for free or use the code SUPERPATH to save 50% on Starter and Business Plans for the first three months of an annual subscription. Try Brevo today and elevate your marketing efforts!************************Useful Links:Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/Follow Eric on LinkedIn: https://www.linkedin.com/in/edoty/************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.

The growth of e-commerce continues at speed and keeping up with the demand is a challenge for any business. Companies that adapt best to the changing demands can reap the benefits like cost-savings and efficiency gains which lead to bigger and better growth. Smart load planning is a tool that warehouses can leverage to address the changing needs of e-commerce. Lori Boyer, head of Content Marketing for Easypost, shares some of her insights into how smart load planning can could revolutionize warehouse operations. FOR MORE INFORMATION: https://www.easypost.com/ WANT TO RESPOND TO THIS EPISODE? Call our Dialog Line: 888-878-3247 DOWNLOAD THE NEW INBOUND LOGISTICS APP featuring the updated and expanded Logistics Planner! Available on iTunes and the Google Play Store: bit.ly/ILMagApp  bit.ly/ILMagAppGoogle Are you a #logistics Thought Leader that would like to be featured on the Inbound Logistics Podcast?  Connect with me on X:  @ILMagPodcast Email me: podcast@inboundlogistics.com   Connect with Inbound Logistics Magazine on LinkedIn: https://www.linkedin.com/company/inbound-logistics Follow us on X: www.twitter.com/ILMagazine Like us on Facebook: www.facebook.com/InboundLogistics Catch our latest videos on YouTube: www.youtube.com/inboundlogistics   Visit us at www.inboundlogistics.com

In dieser Episode nehmen wir Euch mit auf einen echten Deep Dive in das Thema Sichtbarkeit von Versicherungsmaklerinnen und -maklern in der digitalen Welt.Dafür haben sie sich zwei ganz besondere Gäste eingeladen: Nadja Smeillus, ausgewiesene Marketingstrategin und Content-Expertin, sowie Patrick Hamacher, langjähriger Makler, leidenschaftlicher Podcaster und Geschäftsführer der Biomax Biometrie Experten Service GmbH. Gemeinsam haben Nadja und Patrick die „Social Media Makler Class“ entwickelt – einen Videokurs, der Versicherungsvermittlern zeigt, wie sie auf Social Media ihre individuelle Story erzählen, Kunden erreichen und dabei authentisch und professionell bleiben können.Im Gespräch sprechen die beiden offen über typische Stolpersteine wie fehlende Positionierung und verpasste Zielgruppenansprache, teilen Anekdoten aus ihrer täglichen Arbeit und geben praxisnahe Tipps für den erfolgreichen Social-Media-Start. Ihr erfahrt, warum es mehr braucht als Cat-Content und Dauerwerbesendungen, wie Storytelling auch offline im Beratungsgespräch wirkt und warum strategisches Vorgehen am Ende immer den Unterschied macht.Ob ihr schon aktiv auf LinkedIn und Instagram seid oder noch nervös vor dem ersten Posting sitzt – diese Episode liefert euch jede Menge Impulse und motivierende Einsichten! Außerdem gibt es ein besonderes Goodie exklusiv für die Insurance Monday Community. Also: Kopfhörer auf und bereit machen für frische Perspektiven, ehrliche Einblicke und die geballte Power von Social Media im Makleralltag!Schreibt uns gerne eine Nachricht!PPI – Inspired by Simplicity. PPI verbindet Fach- und Technologie-Know-how, um komplexe Finanzprojekte in der Versicherungs- und Bankenwelt unkompliziert umzusetzen. Mit über 800 Expert:innen, europaweit führenden Lösungen im Zahlungsverkehr und der Vision „From Paper to Pixels“ begleitet PPI ihre Kunden erfolgreich in die digitale Zukunft.

Today's show features: David Thomas, Director, Content Marketing at CDK Global Dennis Gingrich, Sales & Finance Director at The Niello Company Jesse Hill, Corporate Director of F&I Operations at Safford Brown Automotive Group This episode is brought to you by: OPENLANE – The world's best online dealer marketplace for used cars. This August, OPENLANE is spinning up an entire month of excitement with DealerFest 2025. The more you buy and sell, the bigger prizes you earn. Never used OPENLANE before? New dealers can earn up to $2,500 in credits. Learn more at ⁠⁠openlane.com/dealerfest⁠⁠. Interested in advertising with Car Dealership Guy? Drop us a line here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cdgpartner.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Interested in being considered as a guest on the podcast? Add your name here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/3Suismu⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Check out Car Dealership Guy's stuff: CDG News ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://news.dealershipguy.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ CDG Jobs ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://jobs.dealershipguy.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ CDG Recruiting ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.cdgrecruiting.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ My Socials: X ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.twitter.com/GuyDealership⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/cardealershipguy/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ TikTok ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.tiktok.com/@guydealership⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/cardealershipguy/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Threads ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.threads.net/@cardealershipguy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/profile.php?id=100077402857683⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Everything else ➤⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ dealershipguy.com

Learn how to scale beyond seven figures using podcast-driven growth Everyone's chasing the latest marketing tricks while I've been watching smart business owners quietly use one simple strategy to close huge deals. In this episode, I sit down with Tom Hunt to share the truth about B2B podcasting that most people get wrong. We talk about how his 11th podcast guest became a $2M client before the episode even went live, why 97% of your prospects aren't ready to buy right now, and the 7-hour rule that can cut your sales time in half. This isn't about making content - it's about making money. Tom Hunt runs Fame, the B2B podcast company that helps businesses like Gong, Canva, Paddle, and Zendesk grow behind the scenes. He found this secret while working in marketing and turned it into a simple system that turns every podcast recording into a sales meeting. What I love about Tom is he doesn't just talk about making money from podcasts - he shows you exactly how to turn your show into a machine that brings in clients. KEY TAKEAWAYS: The real money in B2B podcasting comes from your guests becoming customers, not from building a huge audience of listeners. You can get ROI from podcasting in the short term by inviting potential customers and partners as guests on your show. 97% of your market isn't ready to buy right now, so you need a strategy to capture them when they are ready to purchase. Consumption drives conversion - prospects who consume 7+ hours of your content are much more likely to buy from you. One podcast episode can create weeks of content across social media, email, and other marketing channels. B2B podcasting is the hardest content to grow but the most valuable because you get 30-60 minutes of someone's undivided attention. Before you focus on getting more leads, fix your customer retention first because keeping clients is the foundation of growth. The best podcast positioning combines a clear niche (who you serve) with a unique edge (what makes you different from everyone else). Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: facebook.com/PredictableProfits  Instagram: instagram.com/predictableprofits Twitter: twitter.com/charlesgaudet LinkedIn: linkedin.com/in/charlesgaudet Visit Charles Gaudet's Wesbites: www.PredictableProfits.com

Khulan Davaadorj turned her battle with eczema into Mongolia's first organic skin care brand, creating jobs for herders and transforming local communities.For more on Lhamour and show notes click here.  Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

What ideas haunt you? What can't you stop thinking about, you care about it that much? As public voices and experts, we all have those ideas that chase us around and color how we see everything. The thing is, our audience might not "get it" the way we do, nor care. So we have to work overtime to show them why they would. This in turn creates a sense of urgency in the audience: to care, share, subscribe, buy, or take action of some kind.That kind of urgency is the role of the story we'll hear today for my friend, Mark Schaefer. It's a story from his keynotes and his new book, AUDACIOUS: How Humans Win in an AI Marketing WorldMark is a globally-touring keynote speaker and the author of more than 10 books on marketing, technology, and business growth. He's worked with clients like Adidas, Johnson & Johnson, and Dell, and has appeared on CNN and in The Wall Street Journal and The New York Times. In addition to his speaking and services, Mark is also faculty member of the graduate program at Rutgers University, and hosts the popular podcast The Marketing Companion—where I appear as co-host every few months!Today we talk about how to tell stories that show others something important you already see, so they care. Plus, signs you've rehearsed your speech enough to nail it and communication tripwires which can cause the audience to object to your ideas (and how to avoid them).This is a fun one, with my friend, Mark Schaefer.Find and follow Mark at businessesgrow.com and on LinkedIn. Get a copy of AUDACIOUS at businessesgrow.com/audacious***ABOUT ME, JAY ACUNZO:Subscribe to my free newsletter at jayacunzo.com/newsletterWork with me one-on-one: jayacunzo.com/servicesBook me to speak to your group: jayacunzo.com/keynotesConnect with me on social: LinkedIn, InstagramI help experts differentiate and resonate. Together, I work with you to develop a distinct and memorable premise driving your platform, turn that big idea into signature IP you own, and help you embody it as a speaker and storyteller. Compete on the impact of your thinking, not the volume of your marketing. This makes it easier to win more and better clients.You've done lots of things. Now it's time to [be] a thing. Stop chasing attention and become more highly sought.***TO RATE AND REVIEW THE SHOW:Leave a review on Apple Podcasts Leave a rating on Spotify Thanks for listening!

REMIX: Album 7 Track 8 - Right Place. Right Time. Right Tone. w/Steven DominguezBrand Nerds, we have a fellow Coke alum in the virtual building today! Steven Dominguez is a professional who will inspire you to be better, look at the world around you for inspiration and light, and encourage you through all the in-between. An episode you can't miss. Grab a drink. Go for a walk. Tune in to be inspired. Here are a few key takeaways from the episode:Finding those who bring you light in lifeSometimes the best move - is no move.Taking the consumer and insight lef approachAssume positive intent firstRigth Place. Right Time. Right Tone.How to take it all in.Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

Cory Zelnik, Founder of Zelnik & Co., shares insights on retail leasing, relationship-building, and tech's role in navigating New York's evolving commercial real estate market.The Crexi Podcast explores various aspects of the commercial real estate industry in conversation with top CRE professionals. In each episode, we feature different guests to tap into their wealth of CRE expertise and explore the latest trends and updates from the world of commercial real estate. In this episode, host Shanti Ryle, Director of Content Marketing at Crexi, sits down with Cory as he shares his journey into commercial real estate, highlighting the importance of relationships, the unique challenges of the New York retail market, and the evolution of tenant negotiations. He discusses the role of technology and social media in modern real estate practices and offers insights into building long-term client relationships. The conversation also touches on the future of data sharing in the industry and the significance of authenticity in social media engagement.Introduction to Commercial Real EstateCory Zelnick's Journey into Real EstateEarly Successes and Lessons LearnedNavigating Financial RealitiesBuilding Long-Term RelationshipsProspecting and Networking StrategiesReflections on Career GrowthThe Unique Retail Landscape of New YorkTenant Needs and Market DynamicsFast-Paced Deal ExecutionNegotiation Strategies for LandlordsMarket Shifts and Tenant ConcessionsSupporting Mom-and-Pop RetailersFacilitating Successful NegotiationsMaintaining Deal MomentumChallenges in Leasing DataThe Role of Relationships in Data GatheringThe Future of Information SharingLeveraging Social Media for BusinessBalancing Authenticity and Business Needs About Cory Zelnik:A veteran real estate broker and Founder/CEO of Zelnik & Company, Cory Zelnik has launched, crafted, and packaged some of the largest corporate real estate expansions on the east coast. From working with banking and investment staple JPMorgan Chase and food service giants Panda Express, Smashburger, Lenwich and Dunkin Donuts, Cory has presided over and specialized in the retail needs of prominent property owners and institutions along with some of the top national retailers for more than three decades. With his independent real estate firm and team, Cory continues to solidify his name as a brand with preparedness, discipline, and integrity.Cory prides himself on loyalty, respect, and trust, with a focus on retail space, and the value it adds to a property economically. Cory recognizes that the real estate market in the tri-state area is constantly evolving, thus so is he. His track record has mirrored the upward swing of the real estate business; growing, building, and maintaining its structure and polish since the late 1980's. In a quickly transforming world, Zelnik & Company happily pivots in the direction of change; social media. Cory (@coryzelnik) along with his company account @zelnikco, have made great strides in entering and engaging in the social media world. Zelnik & Company understands that properly utilizing social media platforms not only boosts one's own brand but also increases the opportunities for their clients as well.Cory is a Graduate of University of Maryland and a member of ICSC. Cory is also the host of The Zelnik Exchange, a NYC-based podcast with a pulse on the nation's top retail trends. He resides in Manhattan with his wife Jessica, daughter Bailey and stepson Maxx. When Cory is not running his business, his passions include running the streets of NYC and raising money for ALS, The University of Maryland and the New York Knicks. If you enjoyed this episode, please subscribe to our newsletter and enjoy the next podcast delivered straight to your inbox. For show notes, past guests, and more CRE content, please check out Crexi's blog. Ready to find your next CRE property? Visit Crexi and immediately browse 500,000+ available commercial properties for sale and lease. Follow Crexi:https://www.crexi.com/​ https://www.crexi.com/instagram​ https://www.crexi.com/facebook​ https://www.crexi.com/twitter​ https://www.crexi.com/linkedin​ https://www.youtube.com/crexi

What to do if you only have 30 minutes a day to create content.My free Clients From Content: 1-Page Masterclass:  https://fortheinterested.com/subscribe-yt/Things you'll learn in this episode:00:00: Introduction03:00: What a content library is and why you need one15:00: The only types of social posts that matter17:00: What I'd do if I only had 30 minutes a day for 30 days to build a content library27:00: How content about a non-client can get you a dream client33:00: 5 subtle ways to reference your clients in your content36:00: How to get your clients to create content for you39:00: An AI prompt to help you incorporate testimonials into your content45:00: How to get potential clients excited about what you doShow Notes: 40 One-Sentence Blogging Tips: https://joshspector.com/one-sentence-blogging-tips/40 One-Sentence Writing Tips: https://joshspector.com/one-sentence-writing-tips/40 One-Sentence Social Media Tips: https://joshspector.com/one-sentence-social-media-tips/40 One-Sentence Email Tips: https://joshspector.com/one-sentence-email-tips/40 One-Sentence Marketing Tips: https://joshspector.com/one-sentence-marketing-tips/40 One-Sentence Tips To Get More Twitter Followers: https://joshspector.com/one-sentence-twitter-follower-tips/ “Free Coaching Time” LinkedIn Post: https://bit.ly/3H13nVX“Case Studies That Close Sales” by Brian McCarthy: https://a.co/d/elHvmiM“The Sponsor Magnet” by Justin Moore: https://a.co/d/dSPb8mKClients From Content Episode “People Like Your Content. Now What?”:https://youtu.be/PyoxIIR_PME?si=l53kj30poL7qge-rClients From Content Episode “How To Write A Daily Newsletter That Grows Your Business”: https://youtu.be/SaeEOnnVav4To Connect with Maigen Thomas: Free Website Evaluation: https://freewebsiteevaluation.com/ Website: https://maigenthomas.com/ LinkedIn: https://www.linkedin.com/in/maigen/ YouTube: https://www.youtube.com/@maigen To connect with Josh Spector:Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/Consulting: https://joshspector.com/consulting/Twitter: https://twitter.com/jspectorApply to be a guest on the show: https://joshspector.com/questions/Intro Music Provided By Uppbeat

Most of us know the feeling: you land a podcast interview, have a great conversation, and then… nothing. No leads. No ROI. Just a feel-good moment that disappears.Beth Nydick is here to flip that script.In this episode, she shares how to turn podcast guesting into a real marketing strategy—one that aligns with your offers, connects with your audience, and can generate serious revenue (we're talking $10K+ per appearance). We're talking storytelling, systems, and strategy—not just “being everywhere.”

In this brand spotlight, Alex Quin explores how Diplo, the world-renowned DJ and producer, created a unique blend of fitness and music with Diplo's Run Club. Starting in Miami after a spontaneous half marathon, the idea grew into a multi-city wellness experience where Diplo both runs a 5K and performs a post-race DJ set. This episode breaks down the branding strategy, community engagement, and logistical challenges behind this innovative concept.Episode Outline[00:00] Intro to the show and episode format[00:52] Diplo's background and the birth of Diplo's Run Club[02:12] 2024 San Francisco debut: 11,000 runners, 14,000 partygoers[03:07] Expansion to 8 cities in 2025–2026 season[03:40] Miami 2026 event preview at Bayfront Park[04:01] 3 brand pillars: authenticity, experience-driven marketing, purposeful scaling[05:22] Challenges: balancing celeb image with runner credibility & managing city-wide events[06:14] Wrap-up and final thoughtsWisdom NuggetsDiplo doesn't just slap his name on the brand—he runs every race. This personal involvement makes the brand feel real to both fans and serious runners.The Run Club is more than a 5K. It's an immersive event with music, recovery booths, and media-friendly moments—marketing built into the experience.Scaling wasn't rushed. Diplo partnered with wellness brands and event experts like PlusOne, Mascot Sports, and Wasserman to keep the mission clear while expanding.Balancing Diplo's celebrity persona with the expectations of authentic runners is tricky. Success lies in walking both lines without alienating either group.The blend of music, movement, and shared post-run celebration creates a lasting impression that fuels loyalty and word-of-mouth.Power Quotes:“Diplo's Run Club expanded to eight major cities in a single season.” – Alex Quin “Scaling with purpose means aligning with the right partners from the start.” – Alex QuinConnect With Diplo Run Club :Website: (https://diplosrunclub.com/)Connect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram:(https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.