Podcasts about Brand

In this episode of Tea with GaryVee, Gary answers live questions about entrepreneurship, content creation, and personal growth. From how to start a business when you have little to invest, to building brand through content, to overcoming self-doubt and outside judgment, this conversation is packed with practical advice for anyone navigating the challenges of growing in 2025.

Tommy Walker was the first marketing hire at Shopify Plus and Global Editor-in-Chief at QuickBooks. Now he runs The Content Studio, a content consultancy for Fortune 1000s and B2B startups. Top 3 Value Bombs 1. Narrative design is more than storytelling. It's the strategic evolution of a brand's voice over time. 2. Understanding wants vs. needs is crucial. What your audience thinks they want isn't always what they truly need. 3. Businesses fail to resonate when they forget the human conflicts and cast of characters shaping their customers' decisions. Connect with Tommy on LinkedIn and stay tuned for his narrative design course - Tommy Walker LinkedIn Sponsors HighLevel - The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies. Learn more at HighLevelFire.com. Thrivetime Show - Attend the world's highest rated business growth workshop taught personally by Clay Clark and featuring Football Star and Entrepreneur, Tim Tebow and President Trump's Son Eric Trump at ThrivetimeShow.com/eofire. Gelt - Your year-round tax partner built for entrepreneurs, business owners, investors, and high net-worth individuals who want to keep more of what they earn. Get a personalized consultation and 10 percent off your first year when you mention Entrepreneurs on Fire. Visit JoinGelt.com/eof.  

Jason issues an apology to bread lovers, Adli changes up their brand, Jimmy Kimmel's boffo ratings, Rihanna welcomes a baby girlSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Inclusive marketing isn't about business as usual—it's about disrupting the status quo. In this episode, Sonia Thompson shares a live conversation from HubSpot's INBOUND conference with the co-founders of DRAFTED, a brand elevating Latinas and reshaping what the “general market” really means. You'll hear how they're challenging incorrect narratives, disrupting an entire male-centered industry, and putting overlooked consumers center stage. If you want to understand how inclusive disruption drives loyalty, growth, and cultural relevance, this conversation is a must-listen. Get the Inclusion & Marketing Newsletter - www.inclusionandmarketing.com/newsletter

I got sick this past week and it made me realize something important about my content strategy - I've been spreading myself way too thin. Sometimes it takes getting "punched in the mouth" (as Mike Tyson would say) to see what's really not working. So, I'm sharing my honest struggle with feeling scattered across multiple platforms and the bold new approach I'm testing for the next six months minimum. I f you've ever felt overwhelmed trying to be everywhere online, this look at simplifying your content might give you the permission you need to focus. Check out my new book with Andy Storch - available now! Get Own Your Brand, Own Your Career on Amazon » This fall, I'm planning to host an accelerator to help future authors ideate, write, and market their book. If you're interested, get on the waiting list here: mikekim.com/writeyourbook Connect with Me: Website Instagram TikTok X (Twitter) LinkedIn Facebook  

In this episode you will hear:   (02:08) Question from a Listener    Hilary and Mark answer a question from a student from mom from suburban Philly and she wants to know how colleges read athletes that won't play at their college. Hilary and Mark also discuss our thoughts on passion projects.    (36:07) Brand new interview with Daniel Chambliss, author of the book, “How College Works” Part 1 of 4 §  Dan gives his backstory §  Dan tells us why he decided to study how college works §  Dan shares the funding he got to do this 10-year project §  Dan shares the methods he used to do the study §  Dan shares the challenges involved in doing this study §  Dan shares the most surprising takeaways from the study §  Dan unpacks the one sentence that really explains the essence of the book's findings §  Dan talks about how colleges should deploy teachers §  Dan talks about the misunderstandings about introductory classes §  Dan talks about the importance of physical space §  Dan tells us what he regards as the worst idea in higher ed in the last 25 years §  Daniel talks about the disconnect between how professors think and how students think   .   (01:02:04) College Spotlight Interview, Grant Gosselin, Chief Enrollment officer at Boston College-Part 3 of 4     Recommended Resource-Guide to help first year students complete the Common Application-     Speakpipe.com/YCBK is our method if you want to ask a question and we will be prioritizing all questions sent in via Speakpipe. Unfortunately, we will NOT answer questions on the podcast anymore that are emailed in. If you want us to answer a question on the podcast, please use speakpipe.com/YCBK. We feel hearing from our listeners in their own voices adds to the community feel of our podcast.   You can also use this for many other purposes: 1) Send us constructive criticism about how we can improve our podcast 2) Share an encouraging word about something you like about an episode or the podcast in general 3) Share a topic or an article you would like us to address 4) Share a speaker you want us to interview 5) Leave positive feedback for one of our interviewees. We will send your verbal feedback directly to them and I can almost assure you, your positive feedback will make their day.   To sign up to receive Your College-Bound Kid PLUS, our new monthly admissions newsletter, delivered directly to your email once a month, just go to yourcollegeboundkid.com, and you will see the sign-up popup. We will include many of the hot topics being discussed on college campuses.   Check out our new blog. We write timely and insightful articles on college admissions:   Follow Mark Stucker on Twitter to get breaking college admission news, and updates about the podcast before they go live. You can ask questions on Twitter that he will answer on the podcast. Mark will also share additional hot topics in the news and breaking news on this Twitter feed. Twitter message is also the preferred way to ask questions for our podcast:   https://twitter.com/YCBKpodcast   1. To access our transcripts, click: https://yourcollegeboundkid.com/category/transcripts/ 2. Find the specific episode transcripts for the one you want to search and click the link 3. Find the magnifying glass icon in blue (search feature) and click it 4. Enter whatever word you want to search. I.e. Loans 5. Every word in that episode when the words loans are used, will be highlighted in yellow with a timestamps 6. Click the word highlighted in yellow and the player will play the episode from that starting point 7. You can also download the entire podcast as a transcript   We would be honored if you will pass this podcast episode on to others who you feel will benefit from the content in YCBK.   Please subscribe to our podcast. It really helps us move up in Apple's search feature so others can find our podcast.   If you enjoy our podcast, would you please do us a favor and share our podcast both verbally and on social media? We would be most grateful!   If you want to help more people find Your College-Bound Kid, please make sure you follow our podcast. You will also get instant notifications as soon as each episode goes live.   Check out the college admissions books Mark recommends:   Check out the college websites Mark recommends:   If you want to have some input about what you like and what you recommend, we change about our podcast, please complete our Podcast survey; here is the link:     If you want a college consultation with Mark or Lisa, just text Mark at 404-664-4340 or email Lisa at All we ask is that you review their services and pricing on their website before the complimentary session; here is link to their services with transparent pricing: https://schoolmatch4u.com/services/compare-packages/

One of the guys favorite episodes in recent memory. Long time friend Chris Kreider, the newest Anaheim Duck and former New York Ranger, joins the pod for his first podcast interview and it is fantastic. Plus, of course the guys dive into their Metropolitan Division preview for the 2025/26 season. Can the Devils make the jump? Are the Rangers back? What happens to Crosby and the Penguins? NEW EPISODES EVERY TUESDAY & THURSDAY! Take advantage of everything BetMGM has to offer and be sure to use bonus code NETTERS when signing up to receive up to $1500 in bonus bets if your first bet loses. Brand new Lightstrike flavor dropping this September called Blue Rush. Super refreshing mix of berry and yuzu flavors. As always, it's non-carbonated, comes in a resealable bottle, made with 10% coconut water and 5% alcohol by volume. Check https://DRINKLIGHTSTRIKE.COM to find it near you Order your LUCY a shot Today by going to https://www.lucy.co/Friday and use promo code FRIDAY for 20% off your first order. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob challenge the common myth that 80-95% of new products fail. They reveal that while failure rates are significant, they're about half as bad as widely believed, with context and resources playing crucial roles in determining success.Topics covered:   [01:00] "How Common is New Product Failure and When Does It Vary?"[02:00] One in four fail within the first year, 40% by year two[03:00] Why big, competitive categories have higher failure rates[04:00] Growing categories surprisingly show more failures than stable ones[05:00] Brand size and trajectory impact new product survival[07:00] Why retail creates natural barriers that improve odds  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: Victory, K., Nenycz-Thiel, M., Dawes, J. et al. How common is new product failure and when does it vary?. Mark Lett 32, 17–32 (2021). https://doi.org/10.1007/s11002-021-09555-x   Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

What does it really take to turn grief into purpose, and build a life anchored in giving, creativity, and real human connection For Sarah Akiba, celebrity stylist and founder of the nonprofit “Angel Watching Over Me,” it started with loss. After her father passed away, she built community through support groups, opened safe spaces for girls in public schools, and launched multiple ventures—all rooted in service and soul In this episode of Common Denominator, we unpack how grief became Sarah's superpower, how she balances creativity with entrepreneurship, and why alignment, not aesthetics, is what truly connects people. In this episode, you'll learn:

This week on Screw It Just DO It I sit down with Pip Murray, the founder of Pip & Nut, the UK's fastest-growing natural nut butter brand. Pip's story starts with a marathon training run that sparked an idea for a better product, free from palm oil. That idea turned into Pip & Nut, now stocked in over 8,000 stores and recently crowned the number one nut butter brand in the UK.We cover how Pip went from working at the Science Museum to living rent-free in a shed after winning the Escape the City competition, raising £120,000 through crowdfunding, and navigating the early challenges of scaling a food and drink brand. We also talk about resilience, culture, and why purpose and sustainability matter more than ever when building a business today.This is a raw and honest look at the realities of entrepreneurship: the pressure of being a solo founder, the importance of consumer feedback, and how to hold onto a challenger mindset even after hitting scale. If you're looking for lessons on leadership, funding, branding, and staying resilient in competitive markets, this episode is for you.Key TakeawaysHow Pip used crowdfunding and guerrilla marketing to launch Pip & NutThe value of challenger brand thinking in crowded FMCG marketsWhy sustainability, B Corp certification, and purpose strengthen brand loyaltyThe leadership challenges of moving from startup to scale-upHow resilience in business mirrors the mindset needed to run marathons

In this keynote from Mega Campus 2024, GaryVee breaks down why attention is the single most important asset in business and how AI, social media, and shifting consumer behavior are reshaping the way brands grow. He shares practical lessons on adapting to change, building long-term trust, and seizing opportunities in the face of disruption. A no-fluff look at what actually matters for entrepreneurs and marketers in 2025 and beyond.

In this week's watch along we explore the wave of revival spoken into existence after Charlie Kirk's death—where forgiveness, faith, and cultural collapse all collide. We look at Erika Kirk's powerful act of grace, the spiritual hunger filling stadiums, and the contrast between genuine faith and church culture. From Billy Graham's crusades to today's media spin, we ask what real Christianity looks like when the state tries to play God, and why the cross remains the only true banner to unite under. http://www.BalanceofNature.com  and sign up as a new Preferred Customer with code RUSSELL to get 35% OFF your first order, plus a FREE Fiber & Spice supplement. Hurry! This offer is only available while supplies last. https://balanceofnature.com Go to http://rumble.com/premium/brand and use code BRAND to save $10 on your annual subscription  

Well, maybe not these days, but we'll tell you about our faves from the bygone days (2010s) of designer fragrance moments. That, plus we chat about some new department store scents, revisit some newish scents, and wonder what it all means (what else is new?).  We have our

I had the chance to sit down with Steve Booher, the founder and CEO of Always Full, and what an inspiring conversation it was.   Steve's entrepreneurial journey spans decades, from walking away from a “lifetime” corporate job to building multiple companies across engineering, manufacturing, and ag-tech. Along the way, he learned hard lessons about trust, cash flow, and resilience. And now, he's bringing all of that experience into the pet space with a product that solves a simple but universal problem—keeping your pet's water bowl always full and always clean. In our conversation, Steve shared the story of how a broken arm in his family turned into the spark for Always Full. What began as a sketch in AutoCAD evolved into a laser-precise, vortex-flushing, self-cleaning water bowl that pet parents (and pets!) are falling in love with.   From overcoming engineering challenges, to winning awards at SuperZoo and Global Pet Expo, to preparing for retail and online expansion, Steve walked us through what it takes to build not just a product, but a brand that truly makes a difference in people's lives. Here's what you'll learn in this episode: * How Steve's early career experiences led him to embrace entrepreneurship   * The tough lessons he learned building and selling multiple companies before Always Full   * How his wife's broken arm sparked the idea for a better water bowl   * The engineering process behind Always Full, including the vortex flush and filtration system   * Why Always Full is gaining traction with consumers, retailers, and even industry awards Join me, Ramon Vela, as I listen to this episode of The Story of a Brand as we dive into the journey of an entrepreneur who's proving that solving real problems—like keeping your pets healthy and hydrated—can be both meaningful and transformative. For more on Always Full, visit: https://alwaysfull.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don't forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today's Sponsors: Workspace6 - Private Community for 7, 8, 9-figure Brands: https://www.workspace6.io/ Workspace6 is a private community where over 950 seven-, eight-, and nine-figure brand operators share insights, solve problems, and accelerate growth. It's the anti-fluff operator's room, and for your first 30 days, it's just $1. Get real answers and skip the trial and error.   REViVE Amazon Marketing Partners: https://revivemp.com/ REViVE Amazon Marketing Partners helps better-for-you CPG brands win on Amazon with niche expertise, founder-led strategy, and a true partnership model. Built by a CPG founder with a successful exit, REViVE only works with brands it believes in. Are you curious if Amazon is right for you? Book a Free Deep Dive Strategy Session today.

In this special 150th episode, many cottage food industry influencers share some of their best business advice for cottage food entrepreneurs on the topics of mindset, marketing, management, and moneyGet full show notes and transcript here: https://forrager.com/podcast/150

In this episode of Behind the Cardboard, host Ellie Dix speaks with designer Bez Shahriari about the importance of building and embracing your brand as a game designer. Bez shares how their brand identity shapes not only their games but also the events, connections, and communities they create. They discuss tailoring games to resonate with a specific audience, defining a clear creative purpose, and leaning into that vision to strengthen your work. A thoughtful conversation for designers looking to understand and express their unique identity in the gaming world.

Someone introduces you to the uber connected, highly-proficient networker! Great! Here the important question: How do you make the most of that opportunity? Here's how. For more great insight on professional relationships and business networking contact Frank Agin at frankagin@amspirit.com.

From packaging to storytelling, Brian and Alex talk about all things top-of-funnel content. Expect to learn how you can master viral brand storytelling, with Heritage Ring as the perfect case study.As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.--------------------WANT FREE GAME? Or just have a question for Brian & Alex?Submit your questions here: www.marketingexamined.com/podcastOR email us at podcast@marketingexamined.com--------------------WATCH THE PODCAST ON YOUTUBE:For full video versions, and short highlights of every episode, head tohttps://www.youtube.com/@marketingexamined?sub_confirmation=1NEWSLETTER:For growth playbooks, deep dives, and marketing case studies, get subscribed atwww.marketingexamined.com--------------------Follow Alex & Brian on Twitter and IGwww.twitter.com/@alexgarcia_atxwww.twitter.com/@brian_blum1

Are you feeling some fear (or heightened anxiety, worry or overwhelm) - being an entrepreneur is not easy stuff, but I share with you my experience of coming back to the US and what tools I used to work through my fears. I also share with you an amazing practice to implement this fall to become who you want to be to succeed at the next level of your business. What three new standards will you set for yourself to become the entrepreneur you want to become?!Brand new training just dropped

In comedy, the punchline only works if it lands with the audience—and B2B marketing is no different.That's what we can learn from Hacks, a show about a legendary comedian reinventing herself with the help of a Gen Z writer. In this episode, we're breaking down its lessons with the help of special guest Jamie Bell, Chief Marketing Officer at Workshop.Together, we explore what B2B marketers can learn from creating a “writer's room” for fresh ideas, testing content like comedians test their sets, and embracing generational differences as a source of connection rather than division.About our guest, Jamie BellJamie Bell is the CMO at Workshop. She is a marketing leader with a passion for building brands in underestimated industries and demand engines that keep sales teams busy (in a good way!). Over the past 12+ years, Jamie has been lucky enough to work in several early- and growth-stage companies in SaaS, e-commerce, retail, and media.What B2B Companies Can Learn From Hacks:Create a “writer's room” for marketers. Great campaigns don't just come from formal briefs—they need a space for messy, creative riffing. Jamie explains, “We didn't have a writer's room, at least at Workshop, and so when I came back from maternity leave, we added a meeting. We called it the pitch deck… it's just like an open forum for people to do like five-minute pitches, and we just creatively layer on, and it's been a blast.” The lesson? Carve out judgment-free time for brainstorming, where small sparks can snowball into big campaigns.Test your material before scaling. Like comedians who try new jokes on the road, marketers should pilot ideas before investing heavily. Jamie notes, “She does road shows, before to test the set list. So we do some things in like our Happy Monday Club newsletter, where before we'll like super invest in a piece of content, we'll just see if it does better than the other content in that newsletter, and see what the reception of that is before we blow it up a bit.” The takeaway: use small, low-risk formats to gauge response, then double down on what resonates.Bridge generational divides head-on. Hacks thrives on the clash between an aging comedy legend and a Gen Z writer, two perspectives that seem at odds, but create brilliance together. Jamie ties this directly to marketing: “There's so much about marketing and internal communications that I feel is around generational differences… and I think the idea that you take that relationship, you're unapologetic about it and you just talk about it head on… I think it's really great too.” In B2B marketing, don't shy away from generational dynamics; embrace them as a rich source of storytelling and connection.Quote“ Employees are your best brand ambassadors, and you need to spend some effort rolling out things internally. Having employees connected to the mission, the vision, the values.”Time Stamps[00:55] Meet Jamie Bell, Chief Marketing Officer at Workshop[01:33] Why Hacks?[02:07] The Role of CMO at Workshop[03:07] What is the Happy Monday Club?[04:45] The Concept and Creation of Hacks[20:16] Marketing Lessons from Hacks[41:38] Importance of Community and Events[44:03] Workshops' Content Strategy[45:04] Advice for a first-time CMO[48:38] Final Thoughts and TakeawaysLinksConnect with Jamie on LinkedInLearn more about WorkshopAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Reed Brand has spent years honing his knife skills at his family's seafood business. In this episode he explains where recreational anglers fail hardest at the cutting table — and delivers practical tips that will get anyone (at any skill level) more proficient at fish processing. This episode is brought to you by Victorinox. Hosted by Outdoor Life fishing editor Joe Cermele. Edited by Mike Pedersen / Eighty Five Audio. Guest is Reed Brand / @reedthefishmonger on YouTube. Learn more about your ad choices. Visit megaphone.fm/adchoices

A German professor compiled a list of 55 questionable Cannes award entries. And he's far from the only one. Yet the industry keeps creating marketing to win awards over actual performance.This week, Elena, Angela, and Rob are joined by Nick Asbury, creative writer and author of The Road to Hell: How Purposeful Business Leads to Bad Marketing and a Worse World. Nick challenges brand purpose, arguing it produces formulaic campaigns while the research supporting it is fundamentally flawed. Topics covered: [04:00] How the 2008 financial crash sparked the purpose movement[12:00] The real story behind Dove's "Real Beauty" campaign data[18:00] Why for-profit companies lack social license to lead causes[21:00] Nick's crowdsourced fact-checking of Cannes award entries[26:00] Debunking the Gen Z purpose myth after the 2024 election[29:00] What respectful marketing looks like without purpose  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: 2024 MarketingWeek Article: https://www.marketingweek.com/good-intentions-lead-to-bad-marketing-why-purpose-is-missing-the-mark/Nick Asbury's LinkedIn: https://www.linkedin.com/in/nick-asbury/?originalSubdomain=uk Nick's Substack: https://nickasbury.substack.com/Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Don't let others define your EA or admin brand for you. Take notes from expert Jodie Mears to rewrite your story. Recorded at EA Ignite Spring 2025 and produced by the American Society of Administrative Professionals - ASAP. Learn more and submit a listener question at asaporg.com/podcast.

The Kast is here to preview CFB Week 5! Don't forget to subscribe to the pod and check out karterkast.webflow.io!Our Sponsors USE CODE “KARTERKAST” AT SEATGEEK FOR $20 OFF YOUR FIRST PURCHASESeatGeek.comGet 15% off + Free Shipping at 47' Brand: https://47.sjv.io/6yK7PN25% off at sportsmemorabillia.com: https://sportsmemorabilia.evyy.net/bOe2mxUse our link at NordVPN for an exclusive discount: https://nordvpn.sjv.io/APXJKoSocial MediaTwitter: @karterkast @karterb8 @wilkersonadylan @connor_sparrowTikTok: @karterkast Instagram: @karterkast Hosted by: Karter BaughanGuests: Dylan Wilkerson and Connor Sparrow #football #collegefootball  #podcasts

In this episode of the Grow A Small Business Podcast host Troy Trewin interviews Rosy McEvedy, founder of Ivy League Drips, shares her journey of turning a $5K savings into a fast-growing health business with over 200 licenses across Australia. She reveals how her passion for health, combined with grit and discipline, fueled 125% growth in just three years. Rosy discusses the challenges of hiring the right team, managing taxes, and learning the financial side of business while staying true to her vision. She also emphasizes the importance of consumer understanding, nurturing workplace culture, and trusting intuition. Her story is a powerful example of building success from scratch with resilience and purpose. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here.   Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice.   And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? Rosy McEvedy shares that the hardest thing in growing a small business is maintaining consistency while wearing multiple hats—balancing sales, marketing, finances, and customer service all at once. It's challenging to stay focused on growth while handling daily operational fires. What's your favorite business book that has helped you the most? Rosy McEvedy shares that her favorite business book is The Lean Startup by Eric Ries, as it reshaped her mindset about testing ideas quickly, learning from failures, and scaling sustainably without wasting resources. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Rosy McEvedy shares that some great podcasts and online learning resources she recommends are How I Built This with Guy Raz, The Smart Passive Income Podcast by Pat Flynn, and online platforms like Coursera and HubSpot Academy, which provide practical, actionable knowledge for entrepreneurs. What tool or resource would you recommend to grow a small business? Rosy McEvedy shares that the tool she'd recommend to grow a small business is Trello (or Asana) for managing tasks and team collaboration, along with Canva for easy, professional-looking marketing content. Both help small businesses stay organized and build a professional presence without huge costs. What advice would you give yourself on day one of starting out in business? Rosy McEvedy shares that if she could give herself advice on day one of starting out in business, it would be: “Focus on building relationships and delivering value first, don't chase perfection, and remember that consistency will beat speed in the long run.” Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey.     Quotable quotes from our special Grow A Small Business podcast guest: Consistency, not speed, is what truly builds a strong business foundation – Rosy McEvedy Every failure is simply a faster way to learn what actually works – Rosy McEvedy Relationships and value come before profits and perfection – Rosy McEvedy      

While I love marketing, I hate marketing jargon. Tops on my list: Brand. It's a hugely important word, whose definition my industry has completely messed up. My guest today consults with practices about many things marketing, and together we'll take on the task of simplifying what brand means and why even you need one.Daniel Tribby is a healthcare provider, effective business growth strategist, award winning author, top keynote speaker with a vision to help healthcare entrepreneurs build a practice that serves it's patients and sustain profitability for the long term.In this episode Carl White and Daniel Tribby discuss:The definition of brandLimits on your practice of not having a brandOpportunities to your practice if you have an effective brandWant to be a guest on PracticeCare?Have an experience with a business issue you think others will benefit from? Come on PracticeCare and tell the world! Here's the link where you can get the process started.Connect with Daniel Tribbyhttps://www.linkedin.com/in/iamdanieltribby/Connect with Carl WhiteWebsite: http://www.marketvisorygroup.comEmail:  whitec@marketvisorygroup.comFacebook:  https://www.facebook.com/marketvisorygroupYouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmigLinkedIn: http://www.linkedin.com/in/healthcaremktg

In this episode of The GaryVee Audio Experience, Gary breaks down what entrepreneurs should be focusing on and what they need to avoid. From the balance between patience and urgency to the biggest mistakes in marketing and brand building, this conversation gives a no-nonsense look at how to actually grow in 2025. Whether you're just starting out or scaling, the lessons here will help you think clearer and execute smarter.

When she was a baby, Deepica Mutyala was exposed to the cultural significance of eyeliner. While the eyeliner was swiped behind her ear for spiritual protection, this and other cultural beauty rituals would shape her future in beauty. Growing up in an immigrant family, Deepica felt the pressure to pursue a stable career that would help her achieve the American Dream. She explains why she is so grateful for her parents' support when she decided to take an unconventional approach, even when they didn't fully understand how vlogging would pay the bills. Eventually, she built Live Tinted, a business that healed her inner teen, who wanted to fit in with her blonde and blue-eyed peers in Texas.In 2015, Deepica shared a viral video showing how she hid dark circles. She built a community around that momentum and later committed to developing products that met their needs. In her work, Deepica became the representation of South Asians that she had always wanted for a global community of followers, who later became customers. She drew on her early experiences watching her mom repurpose makeup that hadn't been made with her in mind to create easy-to-use and multifunctional products that sell every 3 minutes. Listen to learn more about how Deepica's thoughtful approach to beauty has led her from the Today Show to having a custom Barbie, and how it feels to have built the business she grew up needing. Tune in as we discuss:How she got beauty icon Bobbi Brown to become an early investor in Live TintedWhy taking six years to perfect the Live Tinted shade range was worth itHow being ambitious and successful in L.A. impacts her dating lifeWhich products she uses to achieve her 5-minute date night faceWhy everyone should experience the beauty of an Indian weddingRate, Subscribe & Review the Podcast on Apple Thanks for all the love and support. Tag me while you're listening @nakedbeautyplanet & as always love to hear your thoughts :) Check out nakedbeautypodcast.com for all previous episodes & search episodes by topicShop My Favorite Products & Pod Discounts on my ShopMyShelfStay in touch with me: @brookedevardFollow Chriselle @deepicaProducts Mentioned: Tatcha The Camellia Cleansing OilBeautyStat Universal Microbiome Barrier Balancing CleanserLive Tinted SUPERHUE Hyperpigmentation Serum StickLive Tinted SUPERHUE Brightening Eye CreamTatcha The Dewy CreamDieux Instant Angel Lipid & Peptide-Rich Moisturizer + Barrier Repair Hosted on Acast. See acast.com/privacy for more information.

Donald Trump hails Charlie Kirk as a martyr before a packed Arizona stadium of 100,000, where leaders from Tucker Carlson to RFK Jr. compare him to Jesus and call his death a turning point for faith and politics. Erika Kirk forgives her husband's killer, Stephen Miller thunders that Charlie has been made “immortal,” and Elon Musk joins Trump on stage as the crowd erupts. Beyond the memorial, the show tracks global fallout: Starmer sparks Israeli fury over Palestine, Van Jones reveals Kirk reached out just before his death, and the censorship battle escalates with Jimmy Kimmel's suspension and free speech fights stretching from Washington to Westminster. http://www.BalanceofNature.com  and sign up as a new Preferred Customer with code RUSSELL to get 35% OFF your first order, plus a FREE Fiber & Spice supplement. Hurry! This offer is only available while supplies last. https://balanceofnature.com http://www.1775coffee.com/BRAND to save 15% off your order of 1775 Coffee.  

KB is BACK and the Philadelphia Eagles pull off a MIRACLE win over the Rams at The Linc that sent KB into a frenzy! He recaps the game, gives his thoughts on a bunch of the highlight moments, praises Jordan Davis for being SUCH a key piece to the Eagles 3-0 start and more. Then he goes around the NFL, is itching for Red October, and pays tribute to Bernie Parent who sadly passed away on Sunday. Then he wraps discussing the Union successfully passing Phase 1 of the Underground Gut Check prior to the MLS Playoffs! Follow & Subscribe to The House Show with Pat Pitts! linktr.ee/OfficialHouseShow Onboarding Form: forms.gle/mZYnkiQcGv1ZxBSg9 Voicemail Line: speakpipe.com/UndergroundSportsPhiladelphia Support Our Sponsors! The City of Vineland: Visit www.vinelandcity.org/ and stay connected with the community and learn about important announcements, programs, and services offered by the city! Vineland, New Jersey... Where It's Always Growing Season! '47 Brand Shop for your favorite sports fan and get FREE SHIPPING on ALL orders with '47 Brand! 47.sjv.io/e1Nyor Kenwood Beer Visit kenwoodbeer.com/#finder and see who has Kenwood Beer on tap in YOUR area and crack open an ice cold Kenwood Beer to celebrate the good times! (MUST be 21+ to do so and PLEASE drink responsibly.) Merch & Apparel: www.phiapparel.co/shop + Use Code "UNDERGROUND" for 10% off! FOCO Grab your Phillies and Eagles overalls and all your favorite fan gear from FOCO! https://foco.vegb.net/0ZyLgV Biñho Get 10% off your next purchase with code BINHOBENNETT62 from our pals at Biñho! binhoboard.com?bg_ref=pDJkDdNO1y Follow Us! Twitter: twitter.com/UndergroundPHI Instagram: www.instagram.com/undergroundphi/ TikTok: tiktok.com/@undergroundphi KB: twitter.com/KBizzl311 Watch LIVE: YouTube: www.youtube.com/@UndergroundSportsPhiladelphia FB: facebook.com/UndergroundSportsPHI Twitch: twitch.tv/UndergroundsportsPHI Intro Music: Arkells "People's Champ" Outro Music: Arkells "People's Champ" #fyp #Eagles #FlyEaglesFly #GoBirds #NFL #RingTheBell #Phillies #BernieParent #podcastcharts #download #review #subscribe

CrossFit brand vs people's perceptions. How to train during your lunch break. VNR Jump Rope course. Rogue Invitational in Scotland. Linchpin & Soccer. Top CrossFit Journal articles. Tips for someone new to fitness. Switching training days around. Heavy day strategies. Linchpin workout options explained.

Tell us what you want to hear on the show!What happens when your dream job evolves, and a better one appears? Former NFL sports reporter Brooke Kromer shares how she pivoted from sports broadcasting to become a real estate trailblazer on Florida's 30A, specializing in investment properties for athletes and coaches.On this episode of the Second Act Success Career Podcast with host Shannon Russell, Brooke breaks down how she leveraged her NFL network, on-camera skills, and team-building mindset to create Kromer Collective, a boutique real estate team known for luxury listings, data-driven marketing, and white-glove service. If you're curious about career pivots, getting started in real estate, or how pro athletes use vacation rentals as smart investments, this episode is your playbook.Key Takeaways:How to know when it's time to pivot and turn a pause into momentumBrooke's steps to break into real estate: shadow first, get licensed, join a team, then niche downWhy athletes and coaches love 30A vacation rentals The “NFL mindset” of team building: hire for complementary skills, not clonesUsing content + community to attract high-intent buyersNetworking that doesn't feel like a sales pitch: serve first, advise wisely, and the referrals followCareer courage: say yes, keep learning, and build a business that supports your lifeConnect with Brooke Kromer:https://kromercollective.com/https://www.instagram.com/brookekromer/-------- You are listening to the Top 2% globally ranked podcast Second Act Success!CONTACT Shannon and share your feedback about what you'd like to hear on the podcast! https://secondactsuccess.co/contact Book a FREE Strategy Call with host and business coach Shannon Russell - https://www.calendly.com/second-act-success/coaching-strategy FREE Resourceshttps://secondactsuccess.co/resources READ Shannon's Book - Start Your Second Act: How to Change Careers, Launch a Business, and Create Your Best Life at https://startyoursecondact.com. LISTEN to the How To Quit Your Job and Start A Business Podcast! https://secondactsuccess.co/listenLET'S CONNECT!Instagram - https://instagram.com/secondactsuccessLinkedIn- https://www.linkedin.com/in/shannonrussellcoach

Marketing isn't just about ads—it's about positioning, messaging, and action.In this episode, Chris shares practical frameworks and timeless principles that every business owner (and STR host) can use to stand out, attract clients, and scale smarter.• Why marketing and sales matter more than ever• The real difference between content and community• How to build a personal brand the right way• Authentic content vs. performative posting• Head vs. heart: the two frames of content• Why information ≠ transformation in business• How to message to your avatar's pain + desire• Funnels, ads, and what they can't replace• Systems for managing leads without overwhelm• Why investing in belief shifts your identity00:01:27 – Why Listen to Chris (Marketing & Sales Depth)00:03:07 – Community Leverage > Content Alone00:11:38 – “Give Me a Framework” Moment00:12:02 – Starting a Brand the Right Way00:15:05 – Content Resistance, Authenticity, and Output00:16:48 – Frames of Content: Head vs. Heart00:21:26 – Information ≠ Transformation00:26:33 – Avatar, Pain + Desire (Messaging 101)00:28:15 – Ads, Funnels, and Social Avoidance00:34:45 – Investing in Belief and Identity ShiftGet FREE Access to our Community and Weekly Trainings:http://group.strsecrets.com/

Get ready for an inspiring conversation with Athena Brownson, a former professional skier who turned her passion and resilience into a thriving real estate career. In this interview, Athena discusses the powerful lessons she learned from sports, overcoming adversity like multiple surgeries and Lyme disease, building a relationship-driven business, and her approach to authentic marketing and personal branding. Discover how Athena's journey—from the ski slopes to entrepreneurship—provides actionable strategies for success, consistency, and staying true to yourself in business and life.

Ty Haney is a serial entrepreneur and three-time founder best known for building Outdoor Voices into one of the most recognizable activewear brands of the last decade. After proving that approachable, inclusive movement could compete with performance-first giants, Ty went on to launch Joggy, a natural energy brand, and TYB, a community commerce platform powering engagement for 200+ brands including Rare Beauty, Glossier, OUAI, and Urban Outfitters.What started as a personal pain point, wanting activewear that reflected her own lifestyle has scaled into a playbook for how to turn authenticity into category-defining brands. With TYB, Ty is now helping consumer companies reimagine loyalty, moving beyond points and email blasts into gamified, multi-brand ecosystems where fans prove their status, earn rewards, and build daily habits with the brands they love.Ty's story blends personal insight with category innovation. From turning Outdoor Voices into a movement brand, to navigating the challenges of inventory-heavy DTC, to now building a software platform that redefines how brands grow, she's seen the ups, downs, and pivots that come with scaling in Ecommerce.Whether you're building a DTC brand, rethinking customer loyalty, or searching for new ways to deepen community engagement, Ty offers an unfiltered look at what it takes to transform personal pain points into platforms that fuel the next era of growth.In This Conversation We Discuss:[00:24] Intro[01:08] Starting a brand from personal pain points[02:34] Expanding offerings while simplifying choice[04:40] Focusing on product before scaling[06:17] Building go-to-market around community[07:36] Stay updated with new episodes[07:48] Building momentum with early funding[08:27] Pioneering UGC early on Instagram[10:06] Challenging the direct-to-consumer thesis[12:16] Building TYB from hard-earned lessons[13:21] Episode Sponsors: Electric Eye, Heatmap, Grow[16:30] Starting new ventures after stepping away[17:33] Building TYB as a rewards platform[18:56] Expanding into Target and Erewhon retail[20:51] Scaling community commerce into growth[23:21] Expanding loyalty into daily engagement[27:47] Inviting brands to build fan channelsResources:Subscribe to Honest Ecommerce on YoutubeTechnical apparel for recreation outdoorvoices.com/Plant-based steady energy supplements getjoggy.com/Community rewards platform, where community engagement pays off tyb.xyz/Follow Ty Haney linkedin.com/in/ty-haney-a4b1561aSchedule an intro call with one of our experts electriceye.io/connectClear, real-time data built for ecommerce optimization heatmap.com/honestThe Premier Conference for Ecommerce Operators joingrow.comIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Social media doesn't have to be overwhelming—especially with the right strategy. In this episode, we share four essential tips to grow your brand online, straight from digital marketing expert Emma Tessler of 95 Media.  Focus on 1–3 platforms that align with your audience Craft a clear and consistent brand message Repurpose content to expand your reach Use analytics to improve your strategy  Learn how to make social media work for you without burning out.  Resources:  *** Tell Your Sustainable Story Online Course ***  Apply for SIP Certified Wine  Likely Story Strategies Marketing Tips eNewsletter Sustainable Story Worksheet   Print   Electronic     Vineyard Team Programs:  Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet    Sustainable Ag Expo – The premiere winegrowing event of the year Vineyard Team – Become a Member  

One of the best ways to grow your business more efficiently and productively? A strong brand. Once you have that established, the possibilities are endless: you can capture attention without having to overpay for it, generate a powerful word-of-mouth engine, better manage risk, and build trust - which generates pull. Create that strong brand so you can create a competitive advantage and fantastic relationships with your clients, customers, and consumers. For more about ForthRight Business by ForthRight People or for 1:1 consultation, check us out at ForthRight-Business.com And as always, if you need Strategic Counsel, don't hesitate to reach out to us at: ForthRight-People.com FACEBOOK https://www.facebook.com/forthrightpeople.marketingagency INSTAGRAM https://www.instagram.com/forthrightpeople/ LINKEDIN https://www.linkedin.com/company/forthright-people/ RESOURCES https://www.forthright-people.com/resources VIRTUAL CONSULTANCY https://www.forthright-people.com/shop

The Kast is here to react to NFL Week 3 + CFB Week 4! Don't forget to subscribe to the pod and check out karterkast.webflow.io!Our Sponsors USE CODE “KARTERKAST” AT SEATGEEK FOR $20 OFF YOUR FIRST PURCHASESeatGeek.comGet 15% off + Free Shipping at 47' Brand: https://47.sjv.io/6yK7PN25% off at sportsmemorabillia.com: https://sportsmemorabilia.evyy.net/bOe2mxUse our link at NordVPN for an exclusive discount: https://nordvpn.sjv.io/APXJKoSocial MediaTwitter: @karterkast @karterb8 @wilkersonadylan @connor_sparrowTikTok: @karterkast Instagram: @karterkast Hosted by: Karter BaughanGuests: Dylan Wilkerson and Connor Sparrow #football #NFL  #podcasts

Marketing isn't just about ads—it's about positioning, messaging, and action.In this episode, Chris shares practical frameworks and timeless principles that every business owner (and STR host) can use to stand out, attract clients, and scale smarter.• Why marketing and sales matter more than ever• The real difference between content and community• How to build a personal brand the right way• Authentic content vs. performative posting• Head vs. heart: the two frames of content• Why information ≠ transformation in business• How to message to your avatar's pain + desire• Funnels, ads, and what they can't replace• Systems for managing leads without overwhelm• Why investing in belief shifts your identity00:01:27 – Why Listen to Chris (Marketing & Sales Depth)00:03:07 – Community Leverage > Content Alone00:11:38 – “Give Me a Framework” Moment00:12:02 – Starting a Brand the Right Way00:15:05 – Content Resistance, Authenticity, and Output00:16:48 – Frames of Content: Head vs. Heart00:21:26 – Information ≠ Transformation00:26:33 – Avatar, Pain + Desire (Messaging 101)00:28:15 – Ads, Funnels, and Social Avoidance00:34:45 – Investing in Belief and Identity ShiftGet FREE Access to our Community and Weekly Trainings:http://group.strsecrets.com/

#ScrubHopTalk Ep. 256 - The guys talk all about the recent news of Jimmy Kimmel's cancellation and how some news outlets are choosing to continue to focus on the Epstein files, but then we take a hard right back into the Stern Show. J puts Cotton on blast about something he said on the show in the past about being mounted by a feral dog, causing Trox to completely fall out dying of laughter. During this week's "What's In The Box?" segment, J starts in on a theme to carry the segment all the way through and he commits very hard to the joke, nailing every second of it.@troxy_cotton @scrubhopking @bigtrox303 #ScrubHop #hedidbadthingstominiatures#noticehedidntsayNO#speakingofkidsScrub Hop Talk is a weekly show with JDirty, Big Trox, and Troxy Cotton. The boys bring you their take on life and pop culture, reacting to crazy videos, and showcasing a different song from their catalog every week. Brand new episodes air here at YouTube.com/ScrubHop every Sunday night at 5pm Pacific time.Please comment, like, and subscribe!For more information, visit ScrubHop.com to learn all about the music and join the movement.Big Trox's hat selection this week is brought to you by the Static-X.Visit Howard's 3D Prints for all your 3D printing needs!https://www.instagram.com/howards3dprintsThis week's song:JDirty - "No Personal Checks"https://open.spotify.com/track/20uktTNx3wFdvOGx5ayTrh?si=b6ae9fed970f4ff7Buy the merch at:http://ScrubHopShop.bigcartel.comFollow the socials at:@ScrubHop on EVERYTHING!JDirty:http://scrubhop.com/jdirtyhttp://instagram.com/scrubhopkinghttp://twitter.com/jdirty303http://facebook.com/JDirty303Big Trox:http://scrubhop.com/bigtroxhttp://instagram.com/bigtrox303Troxy Cotton:http://scrubhop.com/troxycottonhttp://instagram.com/troxy_cottonhttp://twitter.com/TroxyCottonhttp://facebook.com/TroxyCottonCO

America is facing the realities of a deeply divided nation, as the trauma of Charlie Kirk settles in. We need to look back at the aspects of America that brought unity, peace and above all joy. One of those things was and still is the ice cream truck. Rooted in the evolving love of ice cream across America and the growth of the independence of automobile age, in 1922 Harry Burt brought ice cream to the communities and children of America. Burt was the inventor of the Good Humor bar and brand, growing his reach to 2000 trucks that brought joy and dreams to American youth and families. Though the Good Humor truck fleet was decommissioned in the 60's, the ice cream truck and the joy it brings lives on in a new rising inspiration of food trucks, all natural ice cream and the passion to bring great tasting treats, joy and dreams to communities across America #BardsFM_TheAmericanBrand #TheFoodThatUnites #CelebrateTheJoyOfLife Bards Nation Health Store: www.bardsnationhealth.com Morning Intro Music Provided by Brian Kahanek: www.briankahanek.com MYPillow promo code: BARDS Go to https://www.mypillow.com/bards and use the promo code BARDS or... Call 1-800-975-2939.  White Oak Pastures Grassfed Meats, Get $20 off any order $150 or more. Promo Code BARDS: www.whiteoakpastures.com/BARDS Windblown Media 20% Discount with promo code BARDS: windblownmedia.com Founders Bible 20% discount code: BARDS >>> https://thefoundersbible.com/#ordernow Mission Darkness Faraday Bags and RF Shielding. Promo code BARDS: Click here EMPShield protect your vehicles and home. Promo code BARDS: Click here EMF Solutions to keep your home safe: https://www.emfsol.com/?aff=bards Treadlite Broadforks...best garden tool EVER. Promo code BARDS: Click here Natural Skin Products by No Knot Today: Click here Product Store, Ambitious Faith: Click here Health, Nutrition and Detox Consulting: HealthIsLocal.com Destination Real Food Book on Amazon: click here Images In Bloom Soaps and Things: ImagesInBloom.com Angeline Design: click here DONATE: Click here Mailing Address: Xpedition Cafe, LLC Attn. Scott Kesterson 591 E Central Ave, #740 Sutherlin, OR  97479 . 

Angelo Ponzi, a seasoned marketing strategist with over 30 years of experience, discusses the challenges of brand differentiation in the crowded managed services provider (MSP) and IT services market. He emphasizes the importance of moving away from company-centric messaging, which often leads to a homogenized market where all providers sound the same. Instead, he advocates for a customer-centric approach that focuses on solving specific problems and addressing pain points, thereby creating a unique value proposition that resonates with potential clients.Ponzi introduces the VRIO framework, which assesses whether a service is valuable, rare, and difficult to imitate. This framework helps businesses identify their competitive advantages and differentiate themselves from competitors. He also highlights the significance of understanding the market and conducting research, which can be as simple as interviewing current customers to gain insights into how they perceive the brand and its offerings. This understanding is crucial for crafting relevant messaging that can effectively attract new clients.The conversation also touches on the balance between long-term brand building and immediate revenue generation. Ponzi suggests that companies should have a clear and consistent message that aligns with their brand pillars. This consistency helps build a strong reputation over time, which is essential for attracting and retaining customers. He stresses the need for businesses to understand their identity and the problems they solve, rather than just focusing on their history or longevity in the market.Finally, Ponzi addresses the impact of artificial intelligence (AI) on marketing strategies. He notes that while AI is transforming the industry, many businesses are still grappling with how to effectively utilize it. The conversation concludes with Ponzi encouraging companies to leverage their unique strengths and relationships to stand out in a competitive landscape, ultimately driving growth and success. All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Trying to sell an Amazon-only FBA brand? In this episode we talk valuation, “channel risk,” and a 90-day tune-up that can add tens of thousands to the sale price of a business. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week. Show notes: SideHustleSchool.com Email: team@sidehustleschool.com Be on the show: SideHustleSchool.com/questions Connect on Instagram: @193countries Visit Chris's main site: ChrisGuillebeau.com Read A Year of Mental Health: yearofmentalhealth.com If you're enjoying the show, please pass it along! It's free and has been published every single day since January 1, 2017. We're also very grateful for your five-star ratings—it shows that people are listening and looking forward to new episodes.

Meet Rob Hoffmann, the founder of the AI SEO LLM marketing tool "Mentions." Our conversation focuses on the evolving landscape of search engine optimization (SEO) due to the rise of Large Language Models (LLMs) like ChatGPT, Claude, Grok, DeepSeek, and Perplexity etc,, which are becoming alternatives to traditional Google search. Rob Hoffmann discusses his journey into entrepreneurship, which started with an SEO agency called Contact, and how the need to track and improve brand visibility on these new AI platforms led to the creation of Mentions, which helps brands appear in LLM recommendations.Throughout our interview, Rob Hoffmann emphasizes the importance of reverse engineering consumer behavior, the need for excellent customer service (even providing his direct phone number to customers), and the affordability of mentions compared to competitors. Our discussion concludes with practical advice for businesses on determining if investing in LLM visibility is worthwhile based on their customer's buying journey.FAQs1. What is Mentions, and why was it founded?Mentions is a tool that assists brands and SEO agencies in navigating the evolving search landscape dominated by Artificial Intelligence (AI) and Large Language Models (LLMs).Founding Rationale:• Mentions was born out of Rob Hoffmann's SEO agency, Contact.• The shift was necessitated by the recognition that SEO had "changed a lot" recently in response to AI, with search trends moving away from Google and "towards platforms like ChatGPT" (along with Perplexity, Gemini, Claude, etc.).• The founding goal was to be "the SEO agency of the future".• The tool was specifically created to solve two problems: providing a way of measuring brands visibility on LLM platforms, and helping brands get more visibility on platforms like ChatGPT.2. Why are LLMs becoming preferred search alternatives, and how does this affect marketing?People are increasingly turning to LLMs because consumer trust in traditional Google search results (the SERP's top 10 links) has declined, as many users feel these results have been "gamed" by marketers.• Trust in ChatGPT: Conversely, trust in ChatGPT is "through the roof". This is because the chat-based interface makes interaction feel like a conversation with a friend or even a therapist, providing personalized responses from an "all-knowing AI entity".• Customer Acquisition Channel: Because ChatGPT is becoming a frequently used search engine alternative, showing up in its responses when a user searches for a product (e.g., "what is the best organic sulfite free shampoo") is seen as a "great customer acquisition channel".3. How does the mention tool conceptualize LLM visibility (GEO)?Mentions is built on the understanding of how modern LLMs generate answers: LLM + search operator = the result.• The Process: When a user inputs a query (e.g., "what is the best shampoo for dry scalps"): 1. The LLM searches the internet (like Bing or Google). 2. It scrapes the top 10 to 20 results that show up on those search engines. 3. It digests, summarizes, and serves that information to the user.• The Strategy: For a brand to achieve visibility in LLMs (GEO), they must first show up in those underlying search results (traditional SEO). Mentions helps brands reverse engineer the process by figuring out how platforms like ChatGPT get their data and, critically, what sources they are citing to provide responses, thereby guiding the brand to become a cited source.4. What are the key features of the mentions platform?Mentions helps users understand and optimize their content strategy based on LLM data.• Prompts Section (Favorite Feature): This allows users to track specific searches or prompts. When tracking a prompt, mentions shows examples of conversations and, most usefully, lists the pages that are most being cited by ChatGPT. This list provides an "easy road map" for the brand to know whether they should create new content or reach out to those listed publishers to get mentioned.• Analytics Feature: This feature pulls data from Google Analytics 4 (J4) into an easy-to-use dashboard. It helps users see which pages on their website people are visiting most often from LLMs (such as ChatGPT or Perplexity), along with geographical data and device usage (mobile vs. desktop). The founder notes that seeing this traffic is often a "magical experience" for users.• Tracking Cadence (24-Hour Clock): Mentions inputs tracked prompts into all supported LLMs (ChatGPT, Perplexity, Claude, Deepseek, etc.) every 24 hours. This is essential because LLM responses are not identical on every search (the overlap is about 70%), so regular, repeated testing ensures the collection of a large data set, which increases the accuracy of the insights provided.5. Who should invest in mentions or GEO (LLM visibility)?The decision to use mentions depends entirely on the company's buyer journey.• Yes, Use Mentions If: If the company's buyer journey involves the ideal customer having a problem and then searching for an answer in Google or Chat GBT to inform their buying decision, then investing in SEO and GEO (LLM visibility) is recommended. If the end customer uses ChatGPT to inform their buying decision, then mentions is advisable.• No, Don't Use Mentions If: If the product is an impulse buy (e.g., a consumer package goods product seen on TikTok or Instagram that prompts an immediate purchase), then search engines like Google or ChatGPT are not part of the buyer journey, and SEO/GEO is likely not the best investment of marketing resources.6. How does mentions handle customer service and support?Customer service is a highly emphasized competitive advantage and value proposition for mentions.• Direct Access: Rob Hoffmann, the CEO and co-founder, gives his personal phone number, WhatsApp, email, and allows customers to contact him on social media (X/Twitter). This is done to avoid the frustration associated with generic AI chatbots, calling hotlines, or being put on hold.• Personalized Onboarding: He finds it helpful to get on calls with users (or a co-founder) to provide a live demo, walk them through the platform, suggest useful features, and look at their specific site.• Commitment to Resolution: Hoffmann promises that if a user has a question, he will answer it; if they encounter a bug, he will fix it (or ping a technical co-founder); and if they request a new feature, "we will ship that for you". Customers can literally pick up the phone and call him directly if they run into an issue.7. How can people start using mentions?To get started, users should go to the website mentions.so and create an account.After creating an account, they will receive an email that allows them to book a call directly with Rob Hoffmann. He also welcomes connections via LinkedIn or X (search for Rob Hoffman), or email rob@contactststudios.com to connect with Rob today!Next Steps for Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Need more information? Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!Digital Marketing SEO Resources:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? 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Welcome to RealAg on the Weekend with host Shaun Haney! Eric Bienvenue of Canada Beef on enhancing brand awareness for beef in Canada and beyond; Dean Klippenstein of MNP on why more acres don't equal excellence in farming; and, Kristen Hoffman of Workplace Safety & Prevention Services on rural road safety. Thoughts on something we... Read More

KB is BACK and the Philadelphia Phillies are BACK TO BACK NL EAST CHAMPIONS! KB recaps the Division win, what it means heading into Red October, and why we SHOULD celebrate winning division titles. Then he gears up for the Birds big home game against the Rams and goes around the NFL for another fun weekend of football. Then he caps off the show with a gut check for the Philadelphia Union following the team getting PUMPED 7-0 against Vancouver and losing in the U.S. Open Cup Semi-Final to Nashville. Follow & Subscribe to The House Show with Pat Pitts! linktr.ee/OfficialHouseShow Onboarding Form: forms.gle/mZYnkiQcGv1ZxBSg9 Voicemail Line: speakpipe.com/UndergroundSportsPhiladelphia Support Our Sponsors! The City of Vineland: Visit www.vinelandcity.org/ and stay connected with the community and learn about important announcements, programs, and services offered by the city! Vineland, New Jersey... Where It's Always Growing Season! '47 Brand Shop for your favorite sports fan and get FREE SHIPPING on ALL orders with '47 Brand! 47.sjv.io/e1Nyor Kenwood Beer Visit kenwoodbeer.com/#finder and see who has Kenwood Beer on tap in YOUR area and crack open an ice cold Kenwood Beer to celebrate the good times! (MUST be 21+ to do so and PLEASE drink responsibly.) Merch & Apparel: www.phiapparel.co/shop + Use Code "UNDERGROUND" for 10% off! Paramount+ Students get 50% off ANY Paramount+ plan when you use our link to sign up for Paramount+. Stream the NFL all season long on Paramount+ paramountplus.qflm.net/c/2698521/3247125/3065 Biñho Get 10% off your next purchase with code BINHOBENNETT62 from our pals at Biñho! binhoboard.com?bg_ref=pDJkDdNO1y Follow Us! Twitter: twitter.com/UndergroundPHI Instagram: www.instagram.com/undergroundphi/ TikTok: tiktok.com/@undergroundphi KB: twitter.com/KBizzl311 Watch LIVE: YouTube: www.youtube.com/@UndergroundSportsPhiladelphia FB: facebook.com/UndergroundSportsPHI Twitch: twitch.tv/UndergroundsportsPHI Intro Music: Arkells "People's Champ" Outro Music: Arkells "People's Champ" #fyp #Eagles #FlyEaglesFly #GoBirds #NFL #RingTheBell #Phillies #podcastcharts #download #review #subscribe

What if the key to standing out in a noisy world isn't about shouting louder or spending more money? What if it's about embracing the crazy? In this episode of Insight Out, I sit down with Mark Schaefer, one of the sharpest marketing minds on the planet, to uncover the secrets of audacious marketing in an AI-dominated world. Mark, a New York Times bestselling author and marketing strategist, reveals how businesses can outshine the competition by tapping into the most uniquely human qualities crazy ideas, awe-inspiring experiences, and stories that people can't help but share. But here's the twist: What if the future of marketing isn't about algorithms, but about out-humaning AI? What if the most powerful tool in your arsenal is your ability to create something so bold, so unexpected, that it stops people in their tracks? Mark shares jaw-dropping stories from his new book, Audacious, including how a drone show in the Texas sky left an entire restaurant in awe, and how a brand called Liquid Death turned the water industry on its head by embracing the taboo. What's your audacious idea? What bold, crazy, unforgettable story will you create to stand out in a world drowning in noise? Tune in to this episode to find out how you can start today. In this episode, you will learn the following: How to create marketing moments that stop people in their tracks. Why awe is the secret ingredient to unforgettable branding. How to disrupt traditional narratives and break taboos like Liquid Death. The five-act storytelling structure that makes ads stick. How to turn customers into passionate brand advocates through word-of-mouth marketing. In This Episode: [01:33] Introducing Mark Schaefer [03:54] The impactful drone show [13:21] The role of awe in marketing [21:34] Liquid Death: A case study in bold marketing [25:02] From flat to 3D marketing [26:11] Innovative storytelling in unexpected places [26:56] Creative marketing on a budget [28:34] The power of experiential marketing [29:15] The role of education in marketing [31:49] The art of storytelling in advertising [37:09] Systematic word-of-mouth marketing [44:37] The impact of social objects in marketing [48:09] Final thoughts and takeaways Notable Quotes [01:06] “Most marketing today is boring. It's predictable, it's ignorable. But standing out isn't about spending more money or shouting louder—it's about doing something truly different.” – Billy [02:55] “Instead of playing it safe, instead of doing what you think you're supposed to do, we're going to talk about how you actually stand out.” – Billy [10:49] “AI can be competent, but it can't create human connection. If you're just competent, you're vulnerable—because competent is ignorable.” – Mark Schaefer [37:09] “Word of mouth marketing is the most powerful form of marketing, yet most brands don't have a system for it. It's time to change that.” – Mark Schaefer [44:37] “The best marketing isn't just seen—it's experienced. People remember the emotions, the moments, and the stories, not just the ads.” – Mark Schaefer Resources and Links Mark Schaefer ⁠Website⁠ ⁠Audacious: How Humans Win in an AI Marketing World⁠ ⁠The Marketing Companion⁠ Billy Samoa ⁠Facebook⁠ ⁠X (formerly Twitter)⁠ ⁠Instagram⁠ ⁠LinkedIn⁠ ⁠YouTube This is an encore episode and was originally published on March 21, 2025. Learn more about your ad choices. Visit megaphone.fm/adchoices

Learn how to capture, create, and convert demand in the AI era If you're still trying to grow your business with traditional funnels and wondering why your capture, create, convert demand strategy isn't working, you're about to discover why those old-school tactics are completely dead. In this episode, I sit down with one of the very few people who actually gets it - Megan Bowen - and we dive deep into the evolution of buyer behavior from the analog buying era all the way through to where we are now in the AI era. We explore why 96% of the buying process now happens before prospects ever talk to your sales team, and Megan breaks down her game-changing framework that's helping B2B companies completely rethink how they approach demand generation. Trust me, you're going to want to have a pen and paper handy for this one because we're going beyond the surface-level funnel nonsense that everyone else is teaching. My guest today is Megan Bowen, CEO of Refine Labs, and she's someone I have tremendous respect for because she actually eats her own pudding. With over 20 years of experience building and scaling go-to-market teams across B2B industries - including companies that achieved IPOs and acquisitions - Megan co-founded Refine Labs in 2020 with a mission to completely change how B2B companies approach their go-to-market strategies. What I love about Megan is that her leadership philosophy isn't some theoretical framework from a business book - it's rooted in real-world experience as an individual contributor, people manager, and executive leader. She understands that without customers, you don't have a business, and she's laser-focused on creating the conditions for long-term relationships and meaningful results.Retry KEY TAKEAWAYS: Volume-based funnel marketing fails because high-intent leads convert at 25% while low-intent leads convert at less than 1% Use "split the funnel analysis" to show the dramatic difference between lead quality and stop wasting budget on low-intent leads By 2030, nearly 100% of buying decisions happen before sales calls, making self-service information critical Put pricing, social proof, and competitive advantages directly on your website to eliminate buyer friction Brand marketing gets you into buyers' "day one consideration set" before they start searching for solutions Dark social is the invisible 6-12 month buying cycle where prospects research before visiting your website Create content that actually solves buyer problems rather than just promoting your services Talk to your customers regularly to understand their evolving needs and grow beyond seven figures Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: facebook.com/PredictableProfits Instagram: instagram.com/predictableprofits Twitter: twitter.com/charlesgaudet LinkedIn: linkedin.com/in/charlesgaudet Visit Charles Gaudet's Wesbites:  www.PredictableProfits.com www.predictableprofits.com/community  

In this episode, I'm diving into the importance of choosing you and really investing in yourself so you don't end up with regrets later. I open up about my own journey of rebranding my business and my podcast, Date Yourself Instead—why I felt like it was time for a big change as I continue to grow personally and professionally.I share some of the transformational experiences I've had over the past few years, what went into my decision-making process, and why authenticity has been the key to everything. For me, it all comes back to self-trust, betting on yourself, and fully aligning with your real purpose.00:00 Introduction: The Odds of Regret 00:32 Personal Journey and Transformation 01:13 The Birth of 'Date Yourself Instead' 02:36 Rebranding: A New Era 03:46 The Decision to Rebrand 05:02 Betting on Yourself 07:46 The Power of Authenticity 09:45 Challenges and Reflections 11:08 Future-Proofing the Brand 12:35 The Importance of Self-Investment16:11 Embracing Change and New Beginnings 35:31 Conclusion: Believing in Yourself

If you're a real estate agent who wants to build a valuable brand but you're afraid of making content, you need to hear this…   Tom Ferry talks with advertising superstar Gary Vaynerchuk about his mind-blowing advice for creating a brand that stands out over the competition.    You'll learn Gary's secrets for offering more value, increasing your exposure, and leveraging Instagram like a natural.    Learn the strategies, use the tools, and watch your brand grow.   Watch it now!