Podcasts about Brand

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    Latest podcast episodes about Brand

    Backcountry Marketing
    One Question That Could Justify Brand Spend

    Backcountry Marketing

    Play Episode Listen Later Jul 23, 2025 17:23


    Is there a simple question to understand the ROI of brand investment? Cole reflects on his takeaways from a panel discussion he hosted, the value of brand investments, knowing your audience, long form vs short form, and an update to the rebrand of Port Side About: This podcast is produced by Port Side, a creative production studio. We help brands that move, create strategy-led, emotionally charged video campaigns Enjoy this episode and discover other resources below: Insight Deck | Want 20 of our favorite insights shared on the show?  Booklist | Here's our curated list of recommended books over the years. LinkedIn | Join the conversation and share ideas with other industry peers. Apple Podcast | Want to help us out? Leave us a review on Apple. Guest List | Have a Guest in Mind?  Share them with us here. Patreon | Want to support us financially?   

    Health Coach Academy
    Confessions of a Party Goddess: Turning Fun Into a Wellness Brand with Marley Majcher!

    Health Coach Academy

    Play Episode Listen Later Jul 23, 2025 43:00


    Do you really know what your time is worth? Most health coaches don't—and it's killing their profit. In this game-changing episode of the Health Coach Academy Podcast, we sit down with Marley Majcher, better known as The Party Goddess®, a celebrity event planner and seasoned entrepreneur who learned the hard way how to price for profit. Marley shares her powerful journey from restaurant owner to multimillion-dollar event business and breaks down the one pricing mistake most wellness professionals make: not accounting for their time. You'll hear her unfiltered take on cost of goods sold, client acquisition, time tracking, and how health coaches can grow profitable businesses—without burning out. Plus, Marley and I dive into how health coaches can throw buzz-worthy wellness events to build community, generate leads, and set themselves apart in a “saturated” market. If you've been undercharging, overdelivering, or simply stuck at a revenue plateau—this episode is for you.

    Everything Cookbooks
    138: Writing a Cookbook Based Around Her Ice Cream Brand with Pooja Bavishi

    Everything Cookbooks

    Play Episode Listen Later Jul 23, 2025 43:43


    Kristin and Kate speak with Pooja Bavishi, the founder of Malai Ice Cream, about her debut cookbook. They ask Pooja about her company's history from stand to scoop shop, why she wanted to revolutionize ice cream by highlighting South Asian flavors and why now was the right time to write a book—even when many publishing professionals told her to wait a year or two. She takes us through the expectations vs. the realities that came up while writing, how she got connected to her agent and why the photoshoot was wildly different from what she expected. Finally she shares her thoughts behind the formatting and the advice she has for other business owners who are interested in writing their own cookbook.Hosts: Kate Leahy + Molly Stevens + Kristin Donnelly + Andrea NguyenEditor: Abby Cerquitella MentionsPooja BavishiMalai Ice Cream websiteInstagram Visit the Everything Cookbooks Bookshop to purchase a copy of the books mentioned in the showMalai Ice Cream by Pooja Bavishi 

    How'd She Do That?
    243. Building Classic Six: Diana LoMonaco on Creating a Capsule Wardrobe Brand

    How'd She Do That?

    Play Episode Listen Later Jul 22, 2025 56:38


    In this inspiring episode of How'd She Do That, Emily sits down with the effortlessly chic and incredibly driven Diana LoMonaco, the founder and creative visionary behind Classic Six, a timeless clothing brand redefining capsule wardrobes. Diana shares her unexpected journey from working in fashion magazines to creating her own brand rooted in versatility, quality, and simplicity.Listeners will hear the story behind the name “Classic Six,” the highs and lows of launching a fashion startup, and the intentionality Diana brings to everything from fabric selection to customer experience. She opens up about managing business growth, maintaining a strong brand identity, and the value of timeless design in a world of fast fashion.Whether you're a fashion enthusiast, an aspiring entrepreneur, or simply someone seeking inspiration to pursue your own dreams, this episode is filled with wisdom, warmth, and a behind-the-scenes look at what it really takes to build a beloved brand from scratch.Episode Highlights:​ How Diana's career path took a sharp and exciting turn toward entrepreneurship​ The moment she realized there was a gap in the market for versatile, quality staples​ What “Classic Six” really means—and why it resonates with so many women​ The challenges (and joys!) of building a business during uncertain times​ Diana's advice for women looking to take their next bold stepConnect with Diana:​ Website: classicsixny.com​ Instagram: @classicsixny

    Taste Radio
    When Is $200M In Sales Just The Beginning? When The Brand Is Yerba Madre.

    Taste Radio

    Play Episode Listen Later Jul 22, 2025 40:15


    Yerba Madre is a brand nearly synonymous with its namesake ingredient. But in a country where most consumers have never even heard of yerba mate, a caffeine-laden herbal infusion native to South America, how do you build a household name around it? Guiding that vision is Ben Mand, who was named CEO of Yerba Madre in March 2024. Formerly known as Guayakí, the company has been pioneering yerba mate-based beverages since 1996, offering both loose-leaf and ready-to-drink formats. Today, the brand generates nearly $200 million in annual sales and is stocked in natural and conventional retailers nationwide. In this episode, Ben shares how Yerba Madre is evolving beyond its West Coast roots with a bold mission: to introduce yerba mate to the 96% of Americans who still don't know what it is. But this is about more than a beverage. Ben sees it as an opportunity to reshape how people think about clean, plant-based energy. He discusses the balance between visionary leadership and operational discipline, reigniting innovation, thinking like a founder, and scaling responsibly all while remaining rooted in the company's deeper mission: advancing regenerative agriculture in South America and building a brand that stands for purpose, authenticity, and cultural respect. Note: This episode was recorded during the breakdown of our BevNET Live Summer 2025 event and you may hear some background clatter. Our apologies for the occasional bang or boom. Show notes: 0:25: Interview: Ben Mand, CEO, Yerba Madre – Ben talks about the history of Yerba Madre and why its rebrand from Guayaki reflects its mission more clearly via a name that's more inclusive and easier for consumers to pronounce. He also highlights the functional benefits of yerba mate and emphasizes the company's regenerative business model that supports the environment and indigenous communities. Ben discusses Yerba Madre's consumer base, which is made up of primarily younger, health-conscious individuals who seek natural energy and live active lifestyles and how word-of-mouth and the simplified brand name help grow awareness. He also explains how the company is targeting convenience stores, natural retailers, and club stores to reach new consumers and how its innovation team is enhancing the brand's appeal by identifying trends and creating accessible, flavor-forward products that broaden the appeal of yerba mate. Ben also talks about how he leads with purpose and passion, using his humble roots to build company culture and why he views business as a key driver of positive social and environmental change. Brands in this episode: Yerba Madre, Harmless Harvest, Patagonia

    Remarkable Retail
    Draper James CEO Jeannie Yoo on What's Next for the Celebrity Inspired Brand

    Remarkable Retail

    Play Episode Listen Later Jul 22, 2025 21:37


    In this special summer episode of the Remarkable Retail podcast, recorded live at the CommerceNext Growth Show in New York, we welcome Jeannie Yoo, CEO of Draper James, for a wide-ranging conversation on the brand's growth trajectory, the power of celebrity in retail, and the rise of human-centric retail experiences.Jeannie brings two decades of fashion retail experience to the table, from her early days at Michael Kors and Coach to leading the luxury house Adam Lippes. Now nine months into her role at Draper James, Yoo is steering the Southern-rooted lifestyle brand—founded by Reese Witherspoon—through its next stage of growth, marked by its 10th anniversary "decade tour" and a sharpened focus on customer connection.Yoo discusses how Draper James defies the "digitally native" label, thriving through retail stores, with licensing and pop-ups that foster personal, local, and sensory experiences. While the brand's celebrity origin story is foundational, Yoo emphasizes how its growth is now powered by inclusive pricing, joyful storytelling, and a culture of Southern hospitality. Reese Witherspoon remains involved, but the brand is scaling under Yoo's operational leadership and with the backing of Consortium Brand Partners.Central to the conversation is Yoo's take on "human-centric retailing"—a strategy rooted in community engagement, elevated in-store experiences, and product innovation informed by customer passions for gardening, books, and food. She describes how Draper James curates joy through both product and experience, emphasizing quality over quantity in an era of fashion abundance. Technology, particularly AI, plays a role, but not the leading one. The focus, she notes, is on enabling smarter, more efficient work—not replacing human intuition or creativity.Looking ahead, Yoo sees North American expansion—especially retail and licensing—as the brand's most significant opportunity before tackling global markets. She also reflects on her leadership style, which has been forged in both large organizations and niche luxury brands, allowing her to scale thoughtfully without losing the emotional resonance that makes Draper James special. About UsSteve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling authro of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fourth year in a row, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.

    Networking Rx
    This Networking Tip Might Just Land You In Prison (EPS 825)

    Networking Rx

    Play Episode Listen Later Jul 22, 2025 14:44


    You have no idea where that next networking connection will lead. But you can find out by simply embarking on it and trusting in the process. It might land you in places you never dreamed possible. For more great insight on professional relationships and business networking contact Frank Agin at frankagin@amspirit.com.

    Food Business Success
    Ep #252 Cooking Up a New Chapter with Authenticity & Intentionality with Susie Veech (guest host)

    Food Business Success

    Play Episode Listen Later Jul 22, 2025 22:27 Transcription Available


    Last November Susie was a guest on the podcast sharing her decision to close the main part of her meal delivery business. It was a challenging time that had a huge roller coaster of emotions from grief, failure, awe and gratitude. Susie and I continued our 1:1 coaching sessions as she moved through the reinvention process. She has been working on a new part of her business and as we set a launch date, I challenged her to create a solo podcast episode sharing her journey to restart and how she is doing it differently. As always, I appreciate Susie's candor and humor as she shares her latest adventure as an entrepreneur. As of airing this episode, she is 54% of the way to her goal and you can support her at http://wellroundedmeals.net anytime with a cookbook purchase. The pre-sale is through August 4, 2025.

    People of Packaging Podcast
    318 - What every beverage brand needs to know about packaging with Fred Hart

    People of Packaging Podcast

    Play Episode Listen Later Jul 22, 2025 31:18


    About the Guest(s):Fred Hart is a prominent figure in the branding and design industry, known for his strategic insights and creative solutions. He is a contributing writer at the Dieline, a strategic advisor for Drum Roll Snacks, and the owner of Hart Brands. Hart is celebrated for his unique approach to branding, focusing on strategy-led design that challenges traditional norms within the consumer packaged goods sector. He is a thought leader who frequently shares his expertise on LinkedIn, where he engages with a community interested in the future of food and beverage branding.Episode Summary:In this engaging episode of the People of Packaging Podcast, host Adam Peek sits down with branding expert Fred Hart to explore the dynamic world of food and beverage branding. The conversation unravels the buzzing trends within the industry and how design is shaping consumer choices. Starting with the beverage scene, Fred Hart dives into the rampant "grams gone wild" phenomenon, where protein content is becoming a vocal marketing strategy. He critically examines how this trend is commoditizing products rather than distinguishing brands, sparking a discussion on the balance between highlighting product benefits versus maintaining brand identity.As the episode unfolds, Fred and Adam transition into examining broader trends in food packaging and branding. The discussion covers the evolution of unconventional design elements such as utilizing multiple fonts and vibrant color schemes to disrupt traditional branding narratives. Fred highlights innovative companies like Graza, which have reimagined olive oil packaging to make it more accessible and relatable. He emphasizes that while design innovation is crucial, it should always aim to challenge the category, not the consumer, facilitating a connection that is both appealing and functional.Key Takeaways:* Protein Marketing Dilemma: The beverage industry is increasingly focusing on protein content as a key marketing strategy, but this trend may lead to a commoditization of products rather than differentiation.* Design Innovation: Brands are experimenting with bold colors, multiple fonts, and unique packaging styles to disrupt traditional market perceptions, such as Graza's squeeze bottle olive oil.* Influencer-Driven Brands: There is a growing trend of influencers launching their own brands, leveraging their audiences to introduce unique, niche products in the food and beverage sector.* Community and Branding: Building a strong community is essential for brands. Personalized branding stories and community engagement are key components for modern successful brands like Midday Squares.* Evolving Consumer Packaged Goods: The industry is continuously changing with brands like Limo and hiQ utilizing direct-to-can printing to create standout packaging that resonates with younger, more design-conscious consumers.Notable Quotes:* "Simplify to amplify is one of the things I like to say." – Fred Hart* "Challenge the category but not the consumer." – Fred Hart* "We're not adults. Everyone knows that." – Fred Hart on branding decisions and humor in packaging.* "All brands need community. They need people. Brands are in service of people." – Fred Hart* "The industry's grappling with what have the big companies traditionally done and what are ways of disrupting that?" – Fred HartResources:* Fred Hart LinkedIn* The Dieline* Graza Olive Oil* Midday Squares* Limo Sparkling Beverage* hiQ Drink* Packaging Peaks in a Sticky Situation by Adam PeekFor an insightful and entertaining dive into the world of food and beverage branding, tune in to this episode and stay engaged for more episodes that promise to deliver more industry insights and thought-provoking discussions. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com

    Apparel Success
    How To Find Quality Apparel Manufacturers & Suppliers In 2025 (Step By Step)

    Apparel Success

    Play Episode Listen Later Jul 22, 2025 9:06


    Apparel Success Mastermind: https://www.skool.com/apparel-success-mastermind Design.com (design tool with discount): https://www.design.com/apparelsuccessHow To Find Quality Apparel Manufacturers & Suppliers In 2025 (Step By Step)If you're trying to find a reliable manufacturer for your clothing brand (or ANY product) without spending weeks doing research or hiring an agent, this video is going to blow your mind. In just 10 minutes, I used ChatGPT to locate the perfect overseas manufacturer for my brand TherapyWear — a patented heated hoodie for neck, back, and shoulder pain relief. No sourcing agent, no Google rabbit holes, no YouTube deep-dives. In this video, I walk you through the exact prompts and steps I used to get real manufacturer leads tailored to my specific product needs.

    Underground Sports Philadelphia
    Underground PHI Episode 761: Phillies Need Reinforcements & Eagles Get Their Rings!

    Underground Sports Philadelphia

    Play Episode Listen Later Jul 21, 2025 43:17


    KB is BACK and discusses the Phillies odd struggles against the Los Angeles Angels of Anaheim and why this team needs both bullpen and outfield reinforcements... badly. He also talks about the Phillies signing David Robertson and why it's a smart move and not THE move for the bullpen. Then he touches on the Eagles getting their Super Bowl LIX rings and how gorgeous they are. Follow & Subscribe to The House Show with Pat Pitts! linktr.ee/OfficialHouseShow Onboarding Form: forms.gle/mZYnkiQcGv1ZxBSg9 Voicemail Line: speakpipe.com/UndergroundSportsPhiladelphia Support Our Sponsors! The City of Vineland: Visit www.vinelandcity.org/ and stay connected with the community and learn about important announcements, programs, and services offered by the city! Vineland, New Jersey... Where It's Always Growing Season! Rita's Italian Ice & Custard of Sewell, NJ: Visit Rita's in Sewell, NJ at 288 Egg Harbor Road and enjoy the best italian ice, cream ice, custard, and more all season long! Ice-Custard-Happiness '47 Brand Shop for your favorite sports fan and get FREE SHIPPING on ALL orders with '47 Brand! 47.sjv.io/e1Nyor Kenwood Beer Visit kenwoodbeer.com/#finder and see who has Kenwood Beer on tap in YOUR area and crack open an ice cold Kenwood Beer to celebrate Victory Monday and the holiday season! (MUST be 21+ to do so and PLEASE drink responsibly.) Merch & Apparel: www.phiapparel.co/shop + Use Code "UNDERGROUND" for 10% off! Biñho Get 10% off your next purchase with code BINHOBENNETT62 from our pals at Biñho! binhoboard.com?bg_ref=pDJkDdNO1y Follow Us! Twitter: twitter.com/UndergroundPHI Instagram: www.instagram.com/undergroundphi/ TikTok: tiktok.com/@undergroundphi KB: twitter.com/KBizzl311 Watch LIVE: YouTube: www.youtube.com/@UndergroundSportsPhiladelphia FB: facebook.com/UndergroundSportsPHI Twitch: twitch.tv/UndergroundsportsPHI Intro Music: Arkells "People's Champ" Outro Music: Arkells "People's Champ" #fyp #Phillies #RingTheBell #FlyEaglesFly #Eagles #download #review #subscribe

    SEO Podcast Unknown Secrets of Internet Marketing
    How Authentic Storytelling Builds Brand Trust with Owen Garitty

    SEO Podcast Unknown Secrets of Internet Marketing

    Play Episode Listen Later Jul 21, 2025 49:41 Transcription Available


    Authentic storytelling in marketing is much more than a trendy buzzword; it's a comprehensive strategy that should permeate every customer interaction from first touch to final purchase and beyond.• Effective storytelling means presenting your brand's story as an evolving journey that spans multiple touchpoints• The customer journey increasingly happens off your website, making platform-diverse content essential• YouTube is overtaking Google as a search destination, highlighting the growing importance of video content• When articulating your unique value, ensure it's something competitors can't claim, and focus on specific customer experiences• Content must trigger emotional responses to stand out in today's oversaturated market• Create a content ecosystem with three tiers: hero content (high production), hub content (product-focused), and hygiene content (quick updates)• Assert your company value—don't be afraid to boldly state "we are" rather than "we could" or "we do"• Case studies focusing on customer stories rather than your company are incredibly effective for building trust• Brands should measure top-of-mind awareness and brand favorability to track storytelling effectiveness• Always use your first-party data to validate what advertising platforms tell youGuest Contact Information: -https://www.linkedin.com/in/owen-garitty/-https://fpwmedia.com/—----------More from EWR and Matt:Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/reviewFree SEO Consultation: https://www.ewrdigital.com/discovery-callOne-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session—The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: https://www.internetmarketingsecretspodcast.com/  https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comHosts: Matt Bertram Disclaimer: For Educational and Entertainment purposes only.Support the show

    Friend of a Friend
    Inside the Brand Making Magic from Designer Leftovers

    Friend of a Friend

    Play Episode Listen Later Jul 21, 2025 41:23


    In this episode of Let's Get Dressed, we step inside the One/Of Upper East Side atelier, where Patricia Voto is redefining what it means to design with purpose and challenging the standards of the fashion industry. Using deadstock from legendary houses like Prada and Dries Van Noten, Patricia creates one-of-a-kind pieces that are made-to-measure and built to last. No waste, no inventory, no sample sizes, no e-commerce, and no fashion calendar - just in person connection and shopping with intention. We talk about what sustainability really looks like in 2025, rejecting an industry that's based on speed and scale, and how a wall of forgotten fabrics became the foundation for a new kind of fashion brand.Explore the brand here https://www.instagram.com/oneof_ny/Find your forever pieces @jennikayne and get 15% off with promo code LIV at https://www.jennikayne.com/LIV! #jennikaynepartnerGet 20% an annual membership of my new substack Let's Get Dressed here https://letsgetdressed.substack.com/lgdLove the show? Follow us and leave a review on Apple Podcasts and Spotify. To watch this episode, head to YouTube.com/@LivvPerezFor more behind-the-scenes, follow Liv on Instagram, @LivvPerez, on TikTok @Livv.Perez, and shop her closet here https://shopmy.us/livvperezSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    The Dental Download
    276: Cosmetic Dentistry & Building Your Dental Influencer Brand | Dr. Kairavi Patel

    The Dental Download

    Play Episode Listen Later Jul 21, 2025 31:46


    Thinking about cosmetic dentistry? Starting your own dental practice ? Or, wanting to become a dentist influencer? This episode is packed with relatable insight and advice you'll love.Dr. Haley sits down with Dr. Kairavi Patel, a general and cosmetic restorative dentist, to talk about what it's really like navigating the early years of practice. From finding the right mentorship and work environment to building confidence and creating content online, Dr. Patel shares what's helped her thrive as a new dentist. She also shares how her social media grew organically to eventually get a partnership with Figs scrubs and more awesome opportunities! Whether you're a dental student, new grad, or just figuring out your path, this episode is full of tips on building your brand, protecting your energy, and doing work you love.

    EEVblog
    EEVblog 1697 – What’s Up With Different Brand Op-Amps?

    EEVblog

    Play Episode Listen Later Jul 21, 2025 18:39


    Why does this Uni-T UDP6731 PSU use different brand LM358 opamps on the same PCB? All about Bill Of Materials, SMD pick and place machines, suppliers and specifications. Links: Jellybean Opamps: https://www.youtube.com/watch?v=uq1DMWtjL2U NESS Factory tour: https://www.youtube.com/watch?v=bTij7Juj5qE http://www.artschip.com/pdf/LM358.pdf https://www.st.com/content/ccc/resource/technical/document/datasheet/61/46/87/01/98/ed/44/c5/CD00000464.pdf/files/CD00000464.pdf/jcr:content/translations/en.CD00000464.pdf Forum: https://www.eevblog.com/forum/blog/eevblog-1697-whats-up-with-different-brand-op-amps/

    Joy Joya Jewelry Marketing Podcast
    343 - Do You Really Have to Be the Face of Your Jewelry Brand?

    Joy Joya Jewelry Marketing Podcast

    Play Episode Listen Later Jul 21, 2025 29:52


    Episode #343 – Do You Really Have to Be the Face of Your Jewelry Brand? You've probably heard it before: People buy from people. But what if you're not someone who loves being on camera, taking selfies, or sharing your personal life on social? Is it still possible to grow your jewelry brand without becoming a full-time influencer? In this episode, I'm talking about why visibility matters more than ever in 2025—and how to show up in your marketing without losing your boundaries or your sanity. I'll share my own journey from behind-the-scenes marketer to the face of Joy Joya, plus low-pressure ways you can build trust and connection without overhauling your whole personality. If you've ever wondered, "Do I really have to show my face to grow my brand?"—this one's for you.

    Breaking the Mold
    Why Most People Will Never Be Seen — And How Raj Kotecha Built a Brand That Cuts Through

    Breaking the Mold

    Play Episode Listen Later Jul 21, 2025 86:38


    What does it take to build a brand that's global, rooted, and unmistakably you?In this episode of Breaking the Mold, I sit down with Raj Kotecha — global brand strategist and founder of Creative Content Agency — whose clients include Gary Vee, Tony Robbins, Steven Bartlett, and the Dubai Future Foundation.We talk about identity, influence, and building a brand that cuts through the noise in 2025.Highlights: • Why “being Indian is like winning the lottery” • The generational playbook behind brown excellence • Raj's season of sleeping on a mattress—with a Mercedes parked outside • Why most people will never be seen • How to become your own mini McKinsey • The real meaning of credibility in a global marketIf you're a creator, founder, or someone stepping into a new chapter — this one's going to stay with you.—

    My Daily Business Coach Podcast
    Episode 535: From chaos to curiosity: A simple reframe

    My Daily Business Coach Podcast

    Play Episode Listen Later Jul 21, 2025 9:41


     A massive thank you to our sponsor this episode and our fave AI tool, Poppy AI. Use FIONA at checkout for a discount Connect with My Daily Business:Instagram: @mydailybusiness_TikTok: @mydailybusinessEmail: hello@mydailybusiness.comWebsite: mydailybusiness.comResources mentioned:Join our AI Chat Group for small business ownersDescript - AI podcast and video editing toolGroup Coaching WaitlistMy Daily Business courses - mydailybusiness.com/courses ⭐️ GET MORE TIME BACK with our fave AI tool that has saved us HOURS. Use Poppy AI and code FIONA for a discount ⭐️ Need some inspiration and tips today? Check out our new book, Business to Brand: Moving from transaction to transformation now. Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. Ever wanted to write your own book and build your brand authority or start your own podcast to connect with and grow your audience? Check out our How to Start a Podcast Course or How to Get Your Book Published Course at our courses page. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

    PhotoBizX The Ultimate Portrait and Wedding Photography Business Podcast
    626: Susan Renée – Are Giveaways Hurting Your Brand or Building It?

    PhotoBizX The Ultimate Portrait and Wedding Photography Business Podcast

    Play Episode Listen Later Jul 20, 2025 21:44


    Premium Members, click here to access this interview in the premium area Susan Renee of www.kingshillstudios.co.uk in Scotland first reached out with a concern I hear more often than you'd think: Are giveaways hurting my brand? She'd been told by another coach to stop running Facebook competitions — that it made her look [...] The post 626: Susan Renée – Are Giveaways Hurting Your Brand or Building It? appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

    The Real Time Show
    Benjamin James Founder Benjamin Adams Talks Building A Watch Brand From Scratch

    The Real Time Show

    Play Episode Listen Later Jul 20, 2025 57:45


    Send us a textFollow the hosts on Instagram @alonbenjoseph, @scarlintheshire, @davaucher and @robnudds.Thanks to @skillymusic for the theme tune.

    Just Wanted to Ask
    Amy Marazas - Video Mastery - Boosting Your Brand with Confidence"

    Just Wanted to Ask

    Play Episode Listen Later Jul 20, 2025 30:28


    Amy Marazas is a Video Consultant and Broadcast Production Expert with over 25 years of experience helping business owners use strategic video to grow their visibility, credibility, and sales. She's the creator of the SMILE, SHINE, and SPARKLE methods—signature systems that guide clients from “Where do I even start?” to polished, on-brand videos that actually convert. Amy is the founder of Video Advantage Academy, where she teaches entrepreneurs how to confidently show up on camera and let their videos do the selling—even when they're off the clock.Amy Marazas!Website -- VideoAdvantageAcademy.com. Facebook -- https://www.facebook.com/amy.marazas Instagram LinkedIn -- https://www.linkedin.com/in/amymarazas/ Instagram -- https://www.instagram.com/amy.marazas/ Anne Zuckerman! Website -- https://annezuckerman.com/ Website -- https://justwantedtoask.com/Facebook -- https://www.facebook.com/AnneInPinkInstagram -- https://www.instagram.com/annezuckerman/LinkedIn -- https://www.linkedin.com/in/annezuckerman/Bezi Woman -- https://beziwoman.com/ | https://www.beziwoman.shop/two-step-order1591558404525Bezi Bra Discs - Facebook -- https://www.facebook.com/bezibradiscs

    Vegas Circle
    Behind the brand with Zachary King: The hustle of a multi-industry boss.

    Vegas Circle

    Play Episode Listen Later Jul 20, 2025 59:32 Transcription Available


    Send us a textDive into the mind of a multi-industry entrepreneur as Zachary King reveals how he built his business empire spanning fashion, restaurants, and candy. From getting Tom Brady to wear his Residency clothing line to managing a restaurant portfolio that includes concepts like Cubana and Earth Cafe, King demonstrates remarkable versatility while sharing the psychology behind his success.What makes King's approach unique is his deep understanding of customer behavior and his emphasis on relationship-building over immediate profits. "Rich people love free stuff. Everybody likes to be thought of," he explains, detailing how he strategically positions his products with celebrities by first understanding their needs and preferences. This approach has garnered his clothing line endorsements from major names like Lil Wayne, Swiss Beats, and numerous professional athletes.King offers candid insights about the entrepreneurial journey, likening it to the movie Jumanji—a never-ending series of challenges where "as soon as you beat the monkeys, here come the bees." He emphasizes the importance of starting early, finding your passion, and understanding the personal sacrifices required for success. Most valuably, he shares his concept of "ROR—Return on Relationship," explaining how sometimes giving without immediate expectation leads to the biggest opportunities.Whether you're an aspiring entrepreneur or an established business owner, King's story demonstrates how authentic connections, psychological insight, and relentless hustle can turn seemingly unrelated opportunities into a cohesive ecosystem of successful ventures. Follow King's journey on Instagram @KingSize and explore his brands at residency3.com and woormscandy.com.

    Regionaljournal Zürich Schaffhausen
    Tödliche Badeunfälle im Zürichsee

    Regionaljournal Zürich Schaffhausen

    Play Episode Listen Later Jul 20, 2025 10:55


    Am Wochenende kam es im Zürichsee gleich zu zwei tödlichen Badeunfällen. Am Freitagabend ertrank ein Mann am Zürichhorn. In der Nacht auf Samstag fiel ein Mann aus einem verankerten Boot und ertrank ebenfalls. Weitere Themen: - FKK Anhänger lancieren eigene Petition für den Erhalt des Nacktbereichs auf der Zürcher Werdinsel -Auto prallt bei Hagenbuch in Brückenpfeiler - Hoher Sachschaden bei Brand in Adliswiler Gewerbebetrieb - Sommerserie «sicher ist sicher»: Wie viel Sicherheit bietet die Überwachungskamera im Hallenbad?

    FULL COMP: The Voice of the Restaurant Industry Revolution
    Why Slowing Down Built a Stronger Brand: John Paterson on Trust, Turnover, and Frankie's Secret Sauce

    FULL COMP: The Voice of the Restaurant Industry Revolution

    Play Episode Listen Later Jul 18, 2025 38:58


    John Paterson had every reason to chase growth. The hype was real. The demand was there. But instead of opening more restaurants, he doubled down on one—and built a brand that runs deep instead of wide. Raised inside family-run restaurants in Alabama, John's path to ownership wasn't fast—but it was intentional. And at Frankie's in Nashville, that intention is baked into every decision: from the way they hire and train, to how they lead, serve, and scale.In this episode, we talk about the risks he refused to take, the systems he uses to keep team culture strong, and the belief that building something worth coming back to is more powerful than just being new. To learn more about Frankie's in Nashville, visit https://www.frankiesnashville.com.____________________________________________________________Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.We have a lot more content coming your way! Be sure to check out our other content:Yelp for Restaurants PodcastsRestaurant expert videos & webinars

    The Determined Society
    THE PULSE: Real Talk, Rebuilds, and the Relentless Drive Behind the Brand

    The Determined Society

    Play Episode Listen Later Jul 18, 2025 46:01


    This isn't just episode one—it's a full-spectrum behind-the-scenes dive into what's really happening at The Determined Society. In this premiere of The Pulse, TDS co-founders Shawn French and Pat Sitkins break format and pull back the curtain—unfiltered, unscripted, and unapologetically honest. *They dig into:* -The origin story of TDS—from Facebook lives to Jay Leno -Motivation vs. Determination (and why most people confuse the two) -How physical health unlocked everything for Shawn -The hard calls, the near-collapse moments, and the full-on brand rebuilds -Building “The Frequency” playlist—how music became a bridge between episodes, guests, and legacy You'll also hear behind-the-scenes stories from June's whirlwind including: -Atlanta with Eric Thomas, Brandon Burns, Jeremy Anderson, Inky Johnson & the NLS crew -Hollywood conversations with Jeff Leach, Jamie Kennedy, Robert Schwartzman, and Kate Gersten -The real reason TDS keeps evolving—and why most people quit when it gets hard This is the heartbeat of what drives the show forward. The mission. The mess. The moments no one sees. If you've ever felt like quitting, questioned your momentum, or needed a reminder that you're not behind—this one is for you. Learn more about your ad choices. Visit podcastchoices.com/adchoices

    The TASTE Podcast
    625: Marc-Kwesi Farrell Made Ten to One The Buzziest Rum Brand

    The TASTE Podcast

    Play Episode Listen Later Jul 18, 2025 50:10


    Marc-Kwesi Farrell is the founder of Ten to One, a contemporary Caribbean rum brand. Born in Trinidad, he's passionate about broadening and celebrating global perceptions of rum through premium blends and storytelling, including drawing from his experience as the youngest vice president in Starbucks history. Today on the show, Marc goes deep on rum distillation and culture, bringing on the legendary singer Ciara as a co-owner, and plans for the future of the brand.And, at the top of the show, it's the return of Three Things, where Aliza and Matt talk about what is exciting them in the world of restaurants, cookbooks, and the food world as a whole. On this episode: Blueberries from West Michigan, a visit to Harana Market in Accord, NY, new water discoveries: Freebird Southern Spring Water and Yuzu Mandarin Spindrift. Also: Hailee Catalano's cold shrimp rolls with celery salad is perfect for right now, Three Cheers is a refreshing new cocktail book, Lei is a very cool new wine bar in NYC's Chinatown, and it's Tour de France season! Get your tickets to our live event on July 23 at the Bell House in Brooklyn. Featuring conversations with Padma Lakshmi, Hailee Catalano & Chuck Cruz, and a live taping of Bon Appétit Bake Club with Jesse Szewczyk and Shilpa Uskokovic. Ticket sales benefit One Love Community Fridge.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Cheeky Mid Weeky
    Douglas Heel | Be Activated and the Controversy with RPR

    Cheeky Mid Weeky

    Play Episode Listen Later Jul 18, 2025 104:53


    Ever heard of RPR? Chances are you have. But Be Activated was around before RPR. December 2016 I had my first experience with RPR. In 2018 I was introduced to the OG of RPR - Be Activated from Douglas Heel. These OG videos are filmed before RPR. There is lots to unpack in this episode. Find out for yourself in this episode. I hope this episode can bring RPR and Be Activated together. Douglas site: https://douglasheel.com/RPR site: https://www.reflexiveperformance.com/___Save on your re-certification to the NSCA and CSCCa with best price CEUs

    The Phillies Show
    25 Trade Names for the Phillies

    The Phillies Show

    Play Episode Listen Later Jul 18, 2025 53:42


    The Phillies need a legitimate, lockdown closer. They probably need one more reliever on top of that.They could use a bat, too.We go through 25-plus names that the Phillies could acquire before the July 31 trade deadline. We discuss everybody from Felix Bautista to Jhoan Duran to Byron Buxton to Carlos Estévez to Aroldis Chapman to Pete Fairbanks and more! Which players get you the most excited?Phillies fans, whether you're hustling on the field or having a catch with your kids — staying mobile is everything.  That's where Rothman Orthopaedics comes in. With expert care and top docs, they keep the Phillies and Philly moving. Schedule an appointment now at RothmanOrtho.com.Start paying rent through Bilt and take advantage of your Neighborhood Benefits™ by going to joinbilt.com/FOULLove The Phillies Show? You can purchase your very own Phillies Show t-shirt by 47 Brand here! We've got maroon and powder blue shirts in stock!@The Phillies Show Subscribe to the show on YouTube and follow us on social media!@Foul Territory We're part of the Foul Territory Network. Follow FT and find more shows, including Fair Territory!If you like The Phillies Show, subscribe and give us a five-star review!

    Nashville Drummers Podcast
    Jay Weinberg: A Life in Creativity | On Tour w/ Suicidal Tendencies, Artistry & Perfectionism, Nashville Community & Charity Work, Brand Collaborations

    Nashville Drummers Podcast

    Play Episode Listen Later Jul 18, 2025 132:42


    Welcome New Jersey-native and acclaimed drummer Jay Weinberg! Voted 4x "Best Metal Drummer" and "#1 Rock Drummer" in Modern Drummer Readers Polls, Jay Weinberg is known as the current drummer for American thrash groups Suicidal Tendencies and Infectious Grooves, and past tenure with the heavy-metal band Slipknot from 2014-2023. This episode dives deep into the intersection of art, music, and community. Having just wrapped support on Metallica's M72 World Stadium Tour, Jay recalls stories from the road and his approach to high-level performing. We learn the genesis of Jay's visual art career and his unique approach to balancing perfectionism and artistry. Jay discusses his important work with the Best Buddies of Tennessee, his approach to drum clinics and education, and his cherished collaborations with brands including SJC Drums, Zildjian, and Mixwave. We hope you enjoy!Chapters:0:00 Intro2:10 Welcome, Jay! 2:49 Nashville's Evolving Drum Community 10:15 Hockey & Injury 13:13 Reflecting on Life's Decisions and Creativity22:21 Touring with Metallica: A Dream Come True 33:29 Drum Box (Sponsor) 34:11 Jay Weinberg: The Visual Artist 36:44 Early Years: Jay' Father Max Weinberg, Bruce & the E Street Band 37:27 Balancing School and Touring 43:57 Exploring Visual Art and Oil Painting 46:48 The Intersection of Music and Art 53:50 Perfectionism & Patience 1:04:55 Low Boy Beaters (Sponsor) 1:05:36 Collaborations and Custom Drum Kits 1:19:35 Mixwave Virtual Drums 1:23:36 Zildjian Signature Bell 1:26:09 Drum Supply (Sponsor) 1:27:09 Best Buddies of Tennessee 1:35:36 SJC Drums (Sponsor) 1:36:25 Drumming Accolades 1:38:47 Music City Drum Show (2025 Clinic) 1:46:55 Sonique Drums (Sponsor) 1:47:35 Show Prep: Rituals and Routines 1:51:47 The Physicality of Drumming 2:01:17 Closing Questions (Tattoos, Coffee, & Food) 2:11:13 OutroThank you to our Episode Sponsors:SJC Drumshttps://www.sjcdrums.comDrum Boxhttps://drumbox.spaceDrum Supplyhttps://www.drumsupply.comLow Boy Beatershttps://lowboybeaters.comGroove MPLhttps://www.groovempl.comSonique Drumshttps://soniquedrums.comConnect with Jay:Instagram: http://instagram.com/jayweinbergYouTube: http://youtube.com/jayweinbergofficialFacebook: http://www.facebook.com/jayweinbergdrumWebsite: https://www.jayweinbergofficial.comMusic Featured in this Episode:"Nero Forte" - Slipknot"All Out Life" - SlipknotSupport the showConnect with us:WebsiteInstagramTikTokYouTubeFacebookRecorded at Garden Groove Recording Space, Nashville, TNPodcast Artwork: GENUINE CREATIVE ART ⓒ 2025 Nashville Drummers Podcast, LLC

    Stay Free with Russell Brand
    Royal Cover-Up? The Final Chapter of Diana's Death - SF616

    Stay Free with Russell Brand

    Play Episode Listen Later Jul 17, 2025 80:49


    Today we're finishing our watch of ‘Unlawful Killing', the explosive Diana documentary by Keith Allen that was effectively buried due to its allegations of a royal cover-up. As the film ramps up its claims, we dive deeper into the evidence, the medical timeline, and the voices who say Diana's death was no accident. What does the second half reveal—and why was this too much for UK audiences to see?   Go to http://rumble.com/premium/brand and use code BRAND to save $10 on your annual subscription http://www.1775coffee.com/BRAND to save 15% off your order of 1775 Coffee.  

    Underground Sports Philadelphia
    Underground PHI Episode 760: Kyle Schwarber Wins ASG MVP, Pitts Talks Wrestling, & Joel Embiid Story

    Underground Sports Philadelphia

    Play Episode Listen Later Jul 17, 2025 160:38


    KB, Harrison, & Intern Jacob are BACK and kick things off recapping the Home Run Derby and the MLB All-Star Game. The guys WAX POETIC about Kyle Schwarber's heroics and saving the National League in the first ever All-Star Game Swing Off and winning the All-Star Game MVP! Then they discuss some of their wish list players for the Phillies at the trade deadline. Then Pat Pitts returns to the Underground airwaves to catch us up to speed with what's happening in the world of professional wrestling. Then Pitts cuts a promo and we announce a BRAND NEW SHOW on the network: The House Show with Pat Pitts. Then the boys discuss the Joel Embiid ESPN article and why they'll always fight for Embiid. Then they close out with some MLS talk and the Philadelphia Union continuing to win and be the best team in the league! SIGN UP FOR THE JAMIL DEMBY YOUTH FOOTBALL CAMP! linktr.ee/jamil.demby Follow & Subscribe to The House Show with Pat Pitts! https://linktr.ee/OfficialHouseShow Onboarding Form: forms.gle/mZYnkiQcGv1ZxBSg9 Voicemail Line: speakpipe.com/UndergroundSportsPhiladelphia Support Our Sponsors! The City of Vineland: Visit www.vinelandcity.org/ and stay connected with the community and learn about important announcements, programs, and services offered by the city! Vineland, New Jersey... Where It's Always Growing Season! Rita's Italian Ice & Custard of Sewell, NJ: Visit Rita's in Sewell, NJ at 288 Egg Harbor Road and enjoy the best italian ice, cream ice, custard, and more all season long! Ice-Custard-Happiness '47 Brand Shop for your favorite sports fan and get FREE SHIPPING on ALL orders with '47 Brand! 47.sjv.io/e1Nyor Kenwood Beer Visit kenwoodbeer.com/#finder and see who has Kenwood Beer on tap in YOUR area and crack open an ice cold Kenwood Beer to celebrate Victory Monday and the holiday season! (MUST be 21+ to do so and PLEASE drink responsibly.) Merch & Apparel: www.phiapparel.co/shop + Use Code "UNDERGROUND" for 10% off! Biñho Get 10% off your next purchase with code BINHOBENNETT62 from our pals at Biñho! binhoboard.com?bg_ref=pDJkDdNO1y Follow Us! Twitter: twitter.com/UndergroundPHI Instagram: www.instagram.com/undergroundphi/ TikTok: tiktok.com/@undergroundphi KB: twitter.com/KBizzl311 Watch LIVE: YouTube: www.youtube.com/@UndergroundSportsPhiladelphia FB: facebook.com/UndergroundSportsPHI Twitch: twitch.tv/UndergroundsportsPHI Intro Music: Arkells "People's Champ" Outro Music: Arkells "People's Champ" #fyp #Phillies #RingTheBell #KyleSchwarber #WWE #DOOP #Announcement #download #review #subscribe

    Thrive LOUD with Lou Diamond
    1111: Maya Elious - "Maya GPT: Downloading Your Brand's Upgrade"

    Thrive LOUD with Lou Diamond

    Play Episode Listen Later Jul 17, 2025 24:36


    What if disappearing for six months to reinvent yourself is the worst advice you could follow?On this electrifying episode of Thrive LouD with Lou Diamond, we dive into personal branding and reinvention with powerhouse strategist and CEO of Built to Impact, Maya Elious. Recorded in her vibrant Atlanta studio, Maya reveals how she accidentally stumbled into branding by creating custom MySpace pages in college—and how that fun side hustle became the foundation for a thriving business helping entrepreneurs pivot, realign, and build brands with deeper meaning.Key Highlights:Reinvention in Real Time: Maya shatters the myth that you have to “disappear and come back better.” She explains why taking your audience on your journey—not isolating yourself—is the most authentic way to grow and evolve your brand.Messaging is Queen: Hear how Maya's superpower (her clients dub it "MayaGPT") lies in extracting and refining the true message at the heart of a business, making it resonate authentically and powerfully.AI vs. Authenticity: Lou and Maya discuss leveraging AI tools while maintaining the genuine voice and mission that make a brand unique—plus the three foundational questions every entrepreneur must answer: who are you, who do you serve, and how do you serve them?Platform Paralysis Solved: With social media changing daily, Maya shares her approach to testing different platforms, learning where your ideal audience lives, and focusing on meaningful engagement instead of chasing every algorithmic trend.Consistency Over Cookie Cutter: Learn why entrepreneurship is a dance of testing, pivoting, and consistent effort, not a formula you can set and forget.Timestamped Overview00:00 "Thrive Loud with Lou Diamond"03:41 Reinvent Without Isolation08:17 Aligning AI with Personal Voice10:15 Focus on Content's Purpose14:34 Rotating Focus Across Platforms17:34 Adapting Videos for Short Attention21:43 "Creature of Habit"23:31 "Maya Elias: Thrive Loud Feature"

    Nobody Told Me with Mike & Blaine
    Brand Differentiation “The Underdog Advantage” on Mike and Blaine

    Nobody Told Me with Mike & Blaine

    Play Episode Listen Later Jul 17, 2025 52:43


    Send us a textEveryone loves an underdog—but in business, they don't just need heart, they need strategy. This week, Mike and Blaine crack open a story about a small brewery taking on the beer giants by doubling down on quality. It sparks a deeper convo about what gives small businesses an edge when they're outspent, outstaffed, and outscaled. From authenticity and agility to being the local favorite, they break down how to win when you're not the biggest player on the shelf. Because sometimes, the smaller you are, the harder you punch.Don't miss the latest insights and entertaining discussions on entrepreneurship, small business, and random BS. Subscribe, follow, and like Mike and Blaine's "Business, Beer, and BS" and catch every episode! Featured Beer: @polyrhythmbrewing @RealAleBrewingMike: Real Ale Texas LightBlaine: Polyrhythm “808” Irish RedWatch on YouTube: https://youtu.be/O7OTe3QmlTEThanks to our Beer Sponsors: • Rachel Barnett from Gentle Frog: youtube.com/@GentleFrog • Karen Hairston from 3S Smart Consulting: 3ssmartconsulting.com• Larry Weinstein, the Cash Flow Cowboy in Houston Texas!• Neighbor Pat• Devin• Jeff Robertson at jeffreyrobertson.comListen to all our episodes at mikeandblaine.comcashflowmike.comdryrun.com#mikeandblaine #smallbusines #cashflow #finance #beer #entrepreneur #craftbeer Support the showCatch more episodes, see our sponsors and get in touch at https://mikeandblaine.com/

    “What It’s Really Like to be an Entrepreneur”
    The Brand Whisperer: Sheila Butler on Crafting Loyalty, Driving Transformation, and Disrupting Marketing

    “What It’s Really Like to be an Entrepreneur”

    Play Episode Listen Later Jul 17, 2025 22:19


    This week on That Entrepreneur Show, prepare to unlock the secrets of building iconic brands and driving unparalleled growth! We're thrilled to host Sheila Butler, a powerhouse Chief Marketing Officer with over 25 years of experience at industry giants like Disney, JPMorgan Chase, Choice Hotels, and Axiom Bank. Now, as the Founder and CMO of Butler Marketing Group in Orlando, Florida, Sheila brings her unparalleled expertise directly to visionary entrepreneurs.In this engaging episode, Sheila will share her unique perspective on brand transformation, revealing how she's helped major players pivot, grow, and resonate deeply with their audiences. We'll dive into the intricacies of marketing strategy, uncovering the frameworks and insights that truly move the needle in both B2C and B2B landscapes. Plus, get ready for a masterclass in loyalty program design and optimization, as Sheila unpacks how to turn customers into lifelong advocates.Beyond the corporate boardroom, Sheila will offer invaluable insights into her journey as an entrepreneur, particularly through the lens of fractional CMO services. If you're an entrepreneur looking to elevate your brand, build unbreakable customer loyalty, or gain strategic marketing leadership without the full-time commitment, this episode is your ultimate guide. Sheila's broad career background offers a rare blend of enterprise-level wisdom and agile entrepreneurial spirit – a truly unmissable conversation for anyone ready to transform their marketing game.Other areas discussed are: What to do after job elimination? How to create a customer connection High perceived value low perceived costSupport the showThank you for tuning in! Be sure to subscribe to stay current with our episodes. We want to feature you! Let us know about an episode you love by emailing PodcastsByLanci@gmail.com Want the episode freebie or have a question for our guest or Vincent? Interested in becoming a guest or show partner? Email us.Show Partners:Coming Alive Podcast Production: www.comingalivepodcastproduction.comJohn Ford's Empathy Card Set and App: https://www.empathyset.com/ Music Credits: Copyright Free Music from Adventure by MusicbyAden.

    The Observatory | Discovery of Consciousness & Awareness
    The ‘I am Sound' Brand | Jeremy Robison Is Transforming Lives Through the Power of Flutes

    The Observatory | Discovery of Consciousness & Awareness

    Play Episode Listen Later Jul 17, 2025 64:28


    In this episode of The Observatory, Jeremy Robison joins the show to discuss the different flutes they produce at the I am Sound business. Jeremy is a music enthusiast who founded I am Sound, which creates beautiful, eco-friendly musical instruments priced much lower than they "should" be. It aims to make them more affordable and accessible to as many beings as possible, especially to the rising generations. Hear Jeremy's journey into the flute business, his first experience with flutes, the different flutes they produce, and the journey to making a 3D printed flute. Timestamps[04:28] How Jeremy got into the flute business[09:00] Jeremy's story with the clothing business[12:54] Jeremy's collaboration with other artists[13:08] Jeremy's first flute experience [16:15] Jeremy's relationship with music[19:45] The journey to making a 3D-printed flute [22:15] The frequency of the top of the Pyramid and Mother Earth[28:41] How many flute varieties do you have?[34:30] The community that Jeremy is building with the flute business [41:29] The art of trusting the universe[46:00] The time it takes to produce the 3D-printed flute [48:10] The number of flutes Jeremy sells in a day[53:10] The different experiences of the flutes with different people Notable quotes:“432 Hz F sharp is the frequency on the top of the pyramid and Mother Earth.” - Jeremy Robison [22:15]“Music can change culture. It can infiltrate and do some healing.” - Jeremy Robison [57:06]Relevant links:Jeremy Robison Website: https://iamsound.one/Instagram: https://www.instagram.com/ias.creationsTikTok: https://www.tiktok.com/@ias.creationsSubscribe to the podcast: Apple PodcastProduced by NC Productions. 

    Happy Hour Podcast with Dee and Shannon
    EP 231 Algorithm-Proof Your Retreat Brand: Social Media That Sticks with Robin Nathaniel

    Happy Hour Podcast with Dee and Shannon

    Play Episode Listen Later Jul 17, 2025 27:44


    In this episode of The Retreat Leaders Podcast, Shannon Jamail is joined by social media strategist and author Robin Nathaniel (@robbinmarx) to dig into what it really takes to build a retreat brand that thrives online—without having to chase every trend. Robin brings two decades of experience in social media and shares how to focus on authentic, audience-focused content that stands out in an AI-driven world. From aligning your content with your brand's voice to Robin's powerful SYNC framework (Simple, Yield, Natural, Change), this episode is packed with gems for retreat leaders who want to grow their impact without burning out online. They also discuss: The myth of “going viral” and why it's overrated How to identify your content bandwidth and platform sweet spot Why “100% human-made” content is gaining new value The power of speaking directly to your audience like a best friend A sneak peek into Robin's Social Media Sync Bundle, made just for you! Grab your free Social Media Sync Bundle from Robin: landthetalk.com Connect with Robin: Website: https://robinnathaniel.com/   The Retreat Leaders Podcast Resources and Links: Learn to Host Retreats Join our private Facebook Group Top 5 Marketing Tools Free Guide Free Top 11 Tips for Building an Email List  Get your legal docs for retreats   Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let's create a vibrant retreat community together!   Subscribe:  Apple Podcast | Google Podcast | Spotify   -------- Full Transcript Automatically Transcribed With Podsqueeze Speaker 1 00:00:00  Welcome to the Retreat Leaders podcast, your sanctuary with retreat experts. Where we spill the tea on retreat success. Here we dive into crafting transformational guest experiences. Talk about how to avoid pitfalls and unlock marketing secrets. Whether you're a seasoned guru or a budding enthusiast, we've got the inside scoop for you. Join us as we learn how to flourish in this magical world of retreats. Hey guys, welcome to or welcome back to The Retreat Leader's podcast. I'm excited because I have another amazing guest today in. My guest is going to be talking about something that I think 99.999% of the people who are in our space think it's one of the most important aspects of marketing and growing your retreat business. And I would agree with you, although I also think email is important, but we are going to talk about social media. And so welcome, Robin Nathaniel to the show. Speaker 2 00:00:54  Thank you so much for having me, Shannon. I'm pumped to talk to your audience about social media, and I'm confident that they'll walk away with some value today. Speaker 1 00:01:03  That's fantastic. Robin, why don't you just first start off by telling us a little bit about who you are and what brought you to this space that you're in now. Speaker 2 00:01:10  Yep. So I started my career off in music. I was a performer as well as an event organiser and a producer. And then in 2010, I had my first child, my, my, my son. And when he was born, I was like, I need to get a job. So I switched gears and joined the non-profit field, and I moved up in non-profit leadership. And then the pandemic hit. When the pandemic hit, me and my family left our busy life in New York City to move down to the green pastures of the Atlanta area. And I reset and, shifted from my career in nonprofit leadership to finally take a hold of my marketing, career, which I have a degree in which I had been doing social media since the days of Myspace and Friendster and just led me down this path of social media leadership. Speaker 2 00:01:59  Now I lead a small team for local government with social media, and I also have an independent boutique agency where we support mission driven organizations and nonprofit with social media solutions. Speaker 1 00:02:09  Oh my goodness. I love so much about this, and I love that you've been in the industry for as long as you have, because and I think it even said it on your website somewhere when I was doing some research, like it's, it's not heard of for someone to be in the social media space for over 20 years. So how have you hung on this long? I have to know. Speaker 2 00:02:30  First of all, it's just like interest, right? So me getting into social media early, I got to see the beginning with sites like Friendster and Myspace, even six degrees before that. Right? And what I found was the power of being able to communicate with people in another place with a push of a button just blew me away, and I knew that there was going to be something there, so I just had a general interest for it. Speaker 2 00:02:55  I think when I started getting into it on an academic level because I was an adult learner for college and I had to like write papers around social, do research. It just opened my mind on a whole, on a whole nother level. And I believe that's what separates me from other people in the industry. And if people read my book, they'll see some of my philosophies kind of butt heads with what the quote unquote gurus are saying in the space. I have some conflicting messages and we'll talk more about it, but generally it's just the love for being able to impact people all over the world. Speaker 1 00:03:29  Okay, well, I'm glad that you are here, and I'm glad that you're in this space and that you've been in this space for this long. I have been a user since the Myspace days. I did start in marketing when Facebook first became kind of like to me, it seemed like the very first real engine of social media marketing. This is well over ten years ago. And so I've been marketing in the the social media space since then. Speaker 1 00:03:55  However, it has been hard as hell for me to keep up. I'll just be honest with you. The algorithms change. The expectations change. The rules change what works. Change is a new platforms on the horizon, you know. Do you know what I'm saying? Like, there's so many moving parts now. Compared to when I used to just spend 100 bucks on Facebook and get a really good return. And so keeping up has got to be something I don't know. That's its own beast. Speaker 2 00:04:20  It really is. And I and one thing that I mentioned early on in my book is that I work in this space, right? Like literally I wake up in the morning at 5 a.m. and I'm all, I'm all social media until I lay down right and I can't keep up. So don't feel bad. Just know that it moves so fast. And especially with the, the rise of AI, it's just increasing the pace of the, the growth and and and this the platform changes. So that's why in my teaching and in my philosophy, I focus on a concept that I call algorithm proof content instead of people becoming, you know, essentially slaves to what the platforms are doing or liking. Speaker 2 00:05:01  Just focusing on human connection through their content and creating strong, intentional relationships with their audience. Speaker 1 00:05:09  Okay, now you're speaking my language. So let's let's dig into it. Let's talk about some strategies. Did you want to start there with this algorithm proof concept or or talk to me. What do you want to start with. Speaker 2 00:05:19  Yeah we can start with algorithm proof content. So one thing that I found in all of my years in social is that folks are glued to what the next big thing is. For example, years ago when Snapchat first came out, people were hyped about Snapchat and then Instagram totally stole their model, which they often do, right? And then they created stories and then everyone shifted the stories. So what I felt like is that essentially we're on this seesaw. Whichever way it's going, we're going to slide to that end. And when the weight shifts, we slide with it. And what happens is you get seasick. You're like you. You know, like we're overwhelmed. We're confused. Speaker 2 00:06:02  We don't know which way to go. And we're just back and forth on this social media seesaw, if you will. And what I found is that staying in the center and identifying the fact that the one unique proposition value proposition that you will have in whatever business you do, whether it's organizing retreats or whether you sell donuts, is you is the person behind the brand, the the the person who fuels the wheels. And if we can lean into that and really find a way to communicate directly with our ideal target audience, that we create algorithm proof content, regardless of the platform, regardless of the medium. You can write it, you can videotape it, you can take a picture of it. It's still going to be authentically you. Speaker 1 00:06:48  So you are speaking my language on so many fronts. The first one really being just being you. Like, don't try to be someone else. Don't try to copy this thing that looks really good or is doing really well. Don't try to follow just all the trends in the whatever. Speaker 1 00:07:03  Like you can use some of this information, but it has to be authentically you. It has to have your voice, your spin, your whatever. So I love that. And then in conjunction with that, making sure that it is speaking to your ideal audience, you know, like I can't tell you how many times someone's like, oh, I did this post and it's really, really good. And I look at it, I'm like, it has nothing to do with your business at all. Like, you're doing it on socks and you're over here trying to sell, you know, mental health strategies or whatever. And so it has to be directed directly to your target audience. It has to be authentic to you. And I love that. That is like the whole concept behind algorithm proof, because you're right. If you're speaking to your people, like literally someone who's looking, looking, listening, watching, whatever, if they're feeling like, man, she or he is speaking directly to me, it doesn't matter what the algorithm is doing, right? Speaker 2 00:07:54  It really doesn't. Speaker 2 00:07:55  And I and I and I have a quick story to share with you. So I got on TikTok in 2020 and I had some success, and it kind of led to my independent boutique agency. I had a couple of videos go viral. Both videos had over 2 million views. But like you said, the videos weren't necessarily aligned with my mission. My, the the videos weren't necessarily speaking directly to my ideal target audience member. And essentially the, the the videos were just vanity metrics, right? They got me a lot of followers. They got me a bunch of views. Flip the other, flip that coin. And on the other side of that coin, I did a video on Facebook a few years later, I want to say it had 500 views, Shannon 500 views, and it was basically me sharing one of my signature frameworks. I got a call or I got a message I should say that led to a call that led to a long term client that that generated tons of revenue for my business. Speaker 2 00:08:56  So the point is. Vanity metrics and chasing views, likes and the surface level performance metrics is not where we are in this era as I can. Continues to evolve. Human connection is going to be valued more than anything else. There's going to be a time where the way you go to a fair or a, you know, a craft fair and you go around the tables and it's like, you, you sold that together. Yeah. It was human made, I made it. It's made by me, the creator. The content will be the same way. Shannon. Mark my words. People will stamp 100% human made and it's going to have a premium value. So that's why I'm leaning into people or or encouraging people to lean into the human aspect of content creation and social media in general. Speaker 1 00:09:44  Oh my gosh, I, I had to mute myself, but I could almost fall off my chair when you're like, it's going to be stamped human made because you are so right. You're so right. Speaker 1 00:09:55  That is where we're headed right now. And it's getting easier and easier to spot AI. And we'll just call it sometimes IBS all over the place. And people are going to be like, they're done. They're over that. Scroll on, keep going. Tune it out. They're going to be looking specifically for human made content. Human made everything. And so I love that so much. Talk to me about what other strategies retreat leaders should be considering. maybe these are strategies that you've shared in your book that they should be considering when they're trying to grow their audience and grow their business. Speaker 2 00:10:27  I think for retreat leaders, and again, I'm grateful to be on your platform, Shannon, because, this is an audience that I don't get to speak too often, but I've had some, life changing experiences at retreats. So for that reason, I'm really grateful for this opportunity. It really depends on what part of their journey they're on. So let's speak to the retreat leader who is not on social, is fearing social, has some trepidation around even starting like the journey. Speaker 2 00:10:54  What I would encourage them to do is to first start with identifying their bandwidth. That's the first step. I think oftentimes when people say, you got to get on social media, we open an account on every single platform. We, we, we fire up Canva, we create images for everyone and we just let it rip. Right? While that is social media, that's not strategy, and I don't think it's the best use of your resources. Right. So I would first identify your your your bandwidth. Is it going to be you. Is it going to be somebody on your team? How much of our time for our marketing contributions can we commit to this? And as we go into 2026, I will also as a ninja trick just right now, as you're if you're working on preparing budgets for next year, you should really prioritize align for social media. So whether you bring in a team to help you, a consultant and strategists like myself, or if you empower somebody on your team. So that's the first step, is just figure out who's going to do it and how much time can they spend to it? Spend, spend on it. Speaker 2 00:11:54  Next you want to clearly identify your ideal audience member. So we talked about it earlier. customer avatars. There's so many terms around ideal viewer, just the person that you want to speak to in your content. And I know what people are going to think. Well, Robin, if I speak to one person, how will I? I'm going to miss out on so many other people. It's a common concern that people, people have. One thing that I've seen is that when people speak to one ideal audience member in their content, especially smaller organizations who have like one, set of people that they're speaking to, the other people will get attracted. So even if you're speaking to Jane, 29, who lives in Ohio, Jimmy, 35, is her husband, and he'll hear you and listen to you, too. So that's the next thing. Identify your ideal, target audience member. So stop me at any point. Shannon, I'm going to kind of push through this. Speaker 1 00:12:45  So you're speaking my language. Speaker 2 00:12:48  So third step after you know your bandwidth, you know your ideal audience member. The third step. Now, what you want to really lean into is where your people are. Let's go and let's do some market research. Where are our folks hanging out? If you have an existing audience. Do a survey, send out an email, blast. Send out mailers. Whatever you do to communicate with your audience. Get on the phone. Even if it's 10 to 15 people, to do a small little experiment to find out where people are. Now here's where people sometimes get confused. Let's say all of your people are on Facebook, but now you have a intern who only knows how to use TikTok. So now you need to decide, do you want to teach this person how to operate on Facebook? Or do you want to start off on TikTok? Because having a person on your team who is equipped to actually do it is an important part of it. I lean towards going where the audiences, and if you want to do a balance of starting with two platforms, if you have someone who's skilled on another platform besides your audience's preference, then that's something you can consider as well. Speaker 2 00:13:55  So now you know where you're going to be. You know who's going to do it and you know who you're speaking to. The next step is really figuring out the medium that the the person or that, that team member is comfortable with. Is it writing? Maybe if it's writing, you should focus on LinkedIn content. Maybe you should focus on Twitter. or X threads, maybe blue sky. If it's video, maybe you have a founder that's extremely comfortable on camera, like Shannon here. Maybe you shoot a long form podcast episode and then cut up the clips and create video content. Maybe you have a skillful photographer on your team, or a graphic designer that you can maybe use that content on a platform like Instagram or even X, Twitter or LinkedIn. So identify where your strengths are and then decide on the medium. And another ninja trick. Do not sign up or do not get active on every single platform, just pick one. Just start with one. Because what happens is people get burnt out there. Speaker 2 00:14:58  They're trying to use social media management tools. If you want to reserve your handles on all of the platforms, that's okay. Put a profile picture, put a bio and put your flag in the ground. But pour your energy into the platform where your team member who's or leading this charge is comfortable and you have skills in that medium. And then the last step. Let it rip. Double down and triple down when things work well. If you have a photo post that goes off. Lean into that. If you have a video post that does well. Lean into that, but continue to experiment and just continue to contribute the energy, time, and space into this opportunity. Speaker 1 00:15:40  Hey, retreat leaders, pause that retreat planning for just a second because I've got something you do not want to miss. I'm headed to London this October to host a live event that's all about teaching you how to host a retreat that's not just transformational, but actually profitable. Imagine sipping tea or champagne with other like minded leaders while mapping out your next sold out retreat. Speaker 1 00:16:02  It's happening at the gorgeous Waldorf Hilton in London. I'm spilling all the secrets from pricing to planning, marketing to mindset, and you'll walk away with a strategy you can actually use. No fluff, no BS, just results. So head to Retreat mastermind and come join me across the pond. Okay, I love unpacking all of this. This is such good stuff. A couple of things that I heard, especially when you talk about like your bandwidth, like how much you know, time and energy are you able to dedicate to this? Because there's so like you said, there's so many people out there like you have to post ten times a day, you have to post 20 stories. You know, there's just all of this stuff and you could should yourself to death in this, this realm, right. In the social media realm, you could shoot yourself to death, but it really comes down to what's the bandwidth that you are going to deliver high quality, targeted, unique, authentic information. And if that's once a week and it's good shit, okay, go after it. Speaker 1 00:17:04  You know, like just really understanding what your bandwidth is. On the flip side, I do love the fact of having some sort of consistency, and only because the social media platforms love some sort of consistency. They do like consistency. The algorithms may change, but they really no matter what. I think all of the algorithms are always going to like some sort of consistency. So consider that when you're when you're thinking about your bandwidth. And I do think, Robyn, people just need to hire it out if they don't have it, if you don't have the bandwidth, you've got to hire it out. If you if you think you can not have social media and grow your business in today's world, man, I don't want to tell you you can't. But holy shitballs, you're making it so much harder for yourself unless you already have some sort of giant following from way back when. Social media has got to be part of your your your your marketing. It just does. So whether it's you or hiring it out or whatever. Speaker 1 00:17:58  I also love what you said about whoever's doing it. Where are where is their strength, right? Is it written or is it a video? Is it pictures? Is it graphics then? I love that so much. You don't have to do all the things right. It could just be where's the strength? The only key thing that I would say that I really focus on is if you're going to pick a platform, pick the one where your audience is. You know what I mean? Like, most of my audience is in Facebook. They just are like for my retreats, not necessarily for the Retreat Leaders podcast. Believe it or not, a lot of them are on Instagram, TikTok and Facebook. But if I had to pick out of all of them, I would probably be more Instagram. But my retreat guests who attend my retreats, they're on Facebook, right? And so where are your people? And man, all you have to do is a quick chat GPT or Google search and say, here's my target audience and describe that one person to the T. Speaker 1 00:18:54  You know, what's their age, what's their gender, what's their religion, if any? What's I mean, I mean, describe them down to a T and then ask, where do they hang out the most in social media? Where does this demographic hang out the most? And that's what you go after. And I mean, like you said, double down, triple down, quadruple down, like nail it on that one platform. What's your thoughts? Speaker 2 00:19:16  I love all of that. And I and I agree with you totally. I do want to just, piggyback off of, the idea of, you know, picking the platform and using. I, I get a bad rap because some of my, my philosophies appear to be anti AI, and I'm not. I use AI every day, and in my book I'm constantly going through it like I'm not an AI hater. Please. Like, like, don't get me wrong, I'm not trying to hate on AI because I'm not. So I think that if you don't have any access to audience right now, that that is a great suggestion for people to just put it in the chat. Speaker 2 00:19:56  GPT and, try to get some results there. Speaker 1 00:19:59  Yeah, I'm, I'm super pro I, but I'm pro I with your voice. And all I mean by that is I feed the information into AI and then ask for ideas or spin offs or adjustments or give me something that I haven't looked at or whatever. So like, like I mentioned like give AI all the information and then ask AI based on this, where are my people hanging out at? If you don't already have an audience and you don't already know where they are? Yes, I totally agree with you. But I also use AI every day. It is getting you know, I know we're going off subject, but AI is one of those things where it's like either you're going to use it or you're going to be behind. At some point. It just is going to happen. And I don't think AI is going to replace people, but it's going to replace people who are not using AI, if you know what I'm saying. Like, it's there's a difference, like AI is going to be your tool and it will replace people who don't use AI, is what I mean. Speaker 1 00:20:51  So? So anyway, so yeah, I'm a big believer in all of that. Talk to me more about your book. Tell me what people can hear about or find in your book. Like why does someone need your book? Because it sounds like they do. Speaker 2 00:21:01  Yes. So I gave a Ted talk back in 2024, and when I got off of the stage, I knew that I wanted to write a book. I just didn't know what the book would be. And then some things happened. I had some, personal issues come up, and it kind of went on the back burner, Shannon and I, and I was like, I guess I'll just do it when I do it. I went on a podcast, talk to a gentleman that really just spoke to my soul, like he was asking me questions about my mom, my brother, just all of these deep questions. And I'm ready to, like, talk social media, right. And like, literally was bringing a tear to my eye in this interview. Speaker 2 00:21:37  And when I left the interview, I said, I have to finish the book, I have to I took all of my ideas, doubled down, talk to my wife, got her blessing, wrote in the morning, wrote in the evening, narrated and recorded in the car. Sent it to an editor and it used the framework from my talk, which I think is poetic because the talk is really about in person interactions, where this is the version for digital interactions, and really it's built on my sync framework. And what sync is, is basically a framework that we can use to build intentional human connections online. So S is for simple. Oftentimes online people want to be the smartest person in the chat room, right? Like, oh, the dexterity of the physicality of like dude. Like just just tell me it's rough around the edges. Right? and simple is really that, that that concept of boiling something down to make it super easy for people to receive and consume. Y is for yield to your intentions. Speaker 2 00:22:44  It's all about being intentional. Before you start writing, before you start taking pictures, before you start filming a video. Thinking about what do I want? How do I want people to feel, and what kind of action do I want people to take? And if you really want to be an overachiever, how can I do it in a positive light, right? Like, what kind of positive impact can I have on folks? n is for natural. Oftentimes people step into online spaces with corporate speak needing to sound as professional, as clean, as as clean as possible. It's okay to say y'all. If you say y'all, it's okay to say wanna w a n n a. If that's what you say when you speak a little, cheat sheet that I give people or trick that I give people is when you write a piece of content, especially when you're thinking about written, form content, read it back to yourself and ask yourself, would I say that if I was talking to my best friend? And when writing, try to write like you're writing to your best friend. Speaker 2 00:23:45  If you're if you look at your ideal audience member, target audience member as your best friend. That's a hack to like, write like you're writing to someone you love and you care about. And when you read it back, if it doesn't pass that test, you might need to go back to step one and make it a little more simple. And the last step is C for change it up online. We talked about the seesaw where we're just going with the flow. What did they what did Adam Mosseri from Instagram say. Oh we got to do stories. Let's do stories. No, no no reels okay. Let's go back to reels. And we're on this daggone hamster wheel of following the the trends of what the gurus are saying. What I would recommend is to change it up, listen to new voices, try new things. If everyone is zigging, try zagging and see what happens. If you always do written content, maybe change it up next month and try a couple of videos and that will give you the opportunity to give more flavors at your ice cream shop, and maybe folks will gravitate to one of those different styles of content. Speaker 2 00:24:48  And that's a quick and dirty breakdown of the sync method from my book Social Media Sync. Speaker 1 00:24:53  Hey, it's Shannon here. I'm just popping in really quickly to ask a big favor. Would you pause the show and go review it for us, please? Reviews really help us to be able to get more guests and more experts on the show to help you transform your retreats. So if you wouldn't mind pausing and leaving us a review, that would mean everything. And if you're not already subscribed, do that too. Heck yes. Oh my goodness, all of that stuff. I especially love the whole when you're writing and whether it's writing, talking or anything, do it like you're talking to your best friend. Oh my gosh, that should be the heart of all of the content that you deliver is like your best friend or someone that you love and care about. So. Yes, yes, yes. Well, we're going to wrap it up with you telling us about something that is for the audience. You have a little gift for the audience. Speaker 1 00:25:39  You want to tell them about that? Speaker 2 00:25:41  Yes, absolutely. So I was thinking about what I could do to provide you with next steps on where to go. If you're on your social media journey, especially if you're just starting out, and even if you've been in the social media, you know, world for a while and you've been putting out content for years, having a fresh perspective always helps. So what I created is what I'm calling my Social Media Sync bundle. What you get is two free eBooks. These are robust ebooks that give you a play by play of how to fine tune on social media and how to get started. But also, I'm going to give you a free preview of my book. It would mean the world to me if you took some time to check it out. I include a chapter. I also include the intro and a foreword. So you get like the intro of my book essentially, and you would also get onto my email list. So when when you sign up, all you have to do is reply to the email and I'll respond. Speaker 2 00:26:37  I'll respond to all of my emails. So you if you have a question about anything we talked about today, if you want to go deeper, just reach out to me directly. I'm accessible, approachable, and honestly, I would enjoy connecting with you. And to get all of that, the Social Media Sync bundle, all you have to do is visit land the talk.com land the talk com that's also the name of my podcast. Speaker 1 00:27:00  Heck yeah. That will all be in the show notes as well. So if you are driving and you're not able to grab it on the air, then just pause the show and grab it from the show notes. So Robin, thank you so much for being an incredible guest on the show and for your very valuable information on social media strategies. I really appreciate it. Speaker 2 00:27:18  And I appreciate you. And I just want to say, Shannon, you are an amazing host, and thank you for sharing a little bit of your life with me today. Speaker 1 00:27:24  Oh thank you. Thanks for listening to The Retreat Leader's podcast. Speaker 1 00:27:29  Learn more at the Retreat. See you next time.

    Remarkable Marketing
    Star Wars: B2B Marketing Lessons on Winning as One with CMO at Infinidat, Eric Herzog

    Remarkable Marketing

    Play Episode Listen Later Jul 17, 2025 34:35


    When you're outgunned, under-resourced, and facing giants, success takes more than speed. It takes teamwork, message discipline, and relentless coordination.That's how the Rebel Alliance defeats the Galactic Empire, and it's how great B2B marketing teams win in the real world. In this episode, we unpack marketing lessons from the Star Wars saga with special guest Eric Herzog, CMO at Infinidat.Together, we explore what B2B marketers can learn from thinking like a startup, aligning cross-functional teams, and building content strategies that deliver across every touchpoint.About our guest, Eric HerzogEric Herzog is the Chief Marketing Officer at Infinidat. Prior to joining Infinidat, Herzog was CMO and VP of Global Storage Channels at IBM Storage Solutions. His executive leadership experience also includes: CMO and Senior VP of Alliances for all-flash storage provider Violin Memory, and Senior Vice President of Product Management and Product Marketing for EMC's Enterprise & Mid-range Systems Division.What B2B Companies Can Learn From Star Wars:Business is a team sport. Great marketing doesn't happen in silos. Whether you're a startup or a global enterprise, success depends on alignment across every function. Eric says, “In marketing, having all kinds of people running around with different functions is wrong. They all need to work together in what I call a completely vertically integrated marketing.” Your message, your content, your sales strategy. it all has to move as one.Message discipline wins hearts and minds. When you can't outspend the competition, out-message them. A clear, consistent story can be your greatest weapon. “You need to win the hearts of the minds of your customers, and your prospects, and your channel, and your sales team,” Eric says. If your message isn't aligned, neither is your market.Think like a startup (no matter your size). Speed, focus, and adaptability aren't just startup traits; they're must-haves for any marketing team. Eric explains, “ The most successful big companies in overall functions, as well as in their marketing function, try to act like a startup.” Whether you're leading a lean team or navigating a Fortune 500 org, it's that startup mindset that helps you outmaneuver slower, more bureaucratic competitors.Quote“Business is a team sport, and a subteam of marketing as part of the business is a team sport too. If you don't work as a team, the empire will crush you. You need to be like the Rebel Alliance and all work together.”Time Stamps[0:55] Meet Eric Herzog, CMO at Infinidat[01:08] Why Star Wars?[01:54] Role of CMO at Infinidat[03:03] Origins of Star Wars[08:52] B2B Marketing Takeaways from Star Wars[30:04] Infinidat's Content Strategy[33:39] Final Thoughts and TakeawaysLinksConnect with Eric on LinkedInLearn more about InfinidatAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

    Second Breakfast with Surf With Amigas
    Can Slow Fashion Save the Planet and Empower Women? This Brand Says Yes

    Second Breakfast with Surf With Amigas

    Play Episode Listen Later Jul 17, 2025 53:11


    In this episode, we spotlight Carve, a pioneering brand in women's outdoor wear. We chat with co-founder, Jennifer, and learn about how Carve has trail blazed the industry with its commitment to creating timeless, sustainable apparel that empowers women to feel confident and stylish in any setting. From the surf to the streets, Carve's designs are crafted to last through every decade, embodying a philosophy that style and sustainability go hand in hand. Join us as Jennifer shares her journey of building a brand that not only celebrates the female form but also champions environmental responsibility.Connect with us at https://surfwithamigas.com/ or @surfwithamigas.Episodes produced and edited by Emma Roggenkamp.

    Beyond The Story with Sebastian Rusk
    Taste Network Founder Brady Lowe on Food, Innovation & Community

    Beyond The Story with Sebastian Rusk

    Play Episode Listen Later Jul 17, 2025 26:12 Transcription Available


    Send us a textIn episode 262 of Beyond The Story, Sebastian Rusk interviews Brady Lowe, a culinary branding expert and Founder of Taste Network, as he shares his journey from the early days of his company to his current role in helping culinary and spirit brands build lasting legacies. Tune in for insights, laughter, and a look back at pivotal moments that have shaped their paths.TIMESTAMPS[00:02:57] Cachon 555 food event.[00:06:03] Culinary consulting and branding.[00:10:01] Brand relevance in social media.[00:14:02] Commitment and persistence in hospitality.[00:17:21] Engagement in hospitality marketing.[00:19:15] Social media customer engagement.[00:24:43] Engagement playbook for restaurants.[00:25:09] Foodie adventure and Peach Fest.QUOTES "It's all about trust. People gotta know you, trust you, like you, work with you." -Brady Lowe“You have to make people be seen. And hospitality has failed at that one card.” -Brady Lowe "I wanna find someone who has slightly impaired vision and give them a new pair of glasses where they feel like I can now see what I was not seeing before." -Brady Lowe ==========================Need help launching your podcast?Schedule a Free Podcast Strategy Call TODAY!PodcastLaunchLabNow.com==========================SOCIAL MEDIA LINKSSebastian RuskInstagram:https://www.instagram.com/podcastlaunchlab/Facebook: Facebook.com/sruskLinkedIn: LinkedIn.com/in/sebastianrusk/YouTube: Youtube.com/@PodcastLaunchLabBrady LoweInstagram: https://www.instagram.com/bradylowe75/ BIO:  https://gamma.app/docs/Brady-Lowe-Entrepreneur-Community-Builder-d83qhnwdzpbhipi WEBSITETaste Network: https://tastenetwork.com/ ==========================Take the quiz now! https://podcastquiz.online/==========================Need Money For Your Business? Our Friends at Closer Capital can help! Click here for more info: PodcastsSUCK.com/money==========================PAYING RENT? Earn airlines when you do with the Bilt Rewards MastercardAPPLY HERE: https://bilt.page/r/2H93-5474

    The Marketing Architects
    Nerd Alert: Why Every Brand Needs a Sonic Logo

    The Marketing Architects

    Play Episode Listen Later Jul 17, 2025 8:25


    Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob reveal how sonic logos, those brief musical signatures lasting just five or six seconds, can boost brand perception and ad effectiveness as much as full-length background music. They explore optimal placement strategies that maximize emotional impact.Topics covered:   [01:00] "Small Sounds, Big Impact: Sonic Logos and Their Effect on Consumer Attitudes, Emotions, Brand and Advertising Placement"[02:00] How sonic logos differ from jingles[03:00] Happy versus sad sonic logos in testing[04:00] Placement matters: beginning versus end positioning[05:00] Primacy and recency effects in audio branding[06:00] Why so few brands invest in sonic logos  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: Scott, S. P., Sheinin, D., & Labrecque, L. I. (2022). Small sounds, big impact: Sonic logos and their effect on consumer attitudes, emotions, brands and advertising placement. Journal of Product & Brand Management. https://doi.org/10.1108/JPBM-06-2021-3507:contentReference[oaicite:0]{index=0}   Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

    Your Favorite Thing with Wells & Brandi
    Rise and Roast: BIP Edition

    Your Favorite Thing with Wells & Brandi

    Play Episode Listen Later Jul 16, 2025 44:43


    Rise and shine YFT'ers, Wells was up at 7am this morning after studying BIP drama all night and is ready to bring the hot takes on just about everything that's happened so far on the show! Brand-eye is right there too unpacking Susie blowing up Justin's plan, Jeremy's meltdown over Bailey and Suzy, and Brian and Parisa's mob energy. Wells spills behind-the-scenes tea from the kissing booth twist to arm-wrestling fails, while Brandi calls out the Goldens crossover, Dale's half-truths, and Bailey's loyalty to the wrong guy. They debate who (if anyone) actually stands a chance, roast the accidental church camp vibes, and agree that Paradise is messier than ever which is…perfect.  Also on deck: Favorite things, Wells raving about Redwood bike strolls, Brandi talking laser hair removal, and big promises to drop the ep on time next week. Wish us luck!! Thanks to our awesome sponsors for supporting this episode!  Mood: Get 20% off your first order at Mood.com/YFT with promo code YFT. Hungryroot: For a limited time get 40% off your first box PLUS get a free item in every box for life. Go to Hungryroot.com/yft and use code yft. Happy Mammoth: For a limited time get 15% off on your entire first order at happymammoth.com and use the code YFT. Quince: Treat your closet to a little summer glow-up with Quince. Go to Quince.com/yft for free shipping on your order and 365 day returns. Balance of Nature: Head to balanceofnature.com and use code YFT for 35% off your first order as a preferred customer, PLUS get a free bottle of Fiber and Spice. Function Health: The first 1000 people get a $100 credit toward their membership. Visit www.functionhealth.com/FAVORITETHING or use gift code FAVORITETHING at sign-up. Don't forget to rate, review, and follow Your Favorite Podcast! Plus, keep up with us between episodes on our Instagram pages, @yftpodcast @wellsadams and @brandicyrus and be sure to leave us a voicemail with your fave things at 858-630-1856!  This podcast is brought to you by Podcast Nation.

    Reality Steve Podcast
    BIP Ep #3, Justin & Lexi Go At Each Other on Instagram, Jeremy's Bad Night, Hannah Brown is a Ghost, Why I Can't Ever Rock with Sean, & the Brand Deal Tie-In That You Know I Loved

    Reality Steve Podcast

    Play Episode Listen Later Jul 16, 2025 30:13


    (SPOILER) Your Daily Roundup covers BIP episode #3, Justin & Lexi go at each other on Instagram pre-show, Jeremy didn't have the greatest of episodes, Hannah Brown is a ghost this season, why I can't ever rock with Sean, & the brand deal tie-in to the episode you know I loved.   Music written by Jimmer Podrasky (B'Jingo Songs/Machia Music/Bug Music BMI) Ads: Factor Meals - 50% off your first box PLUS free shipping at https://factormeals.com/realitysteve50off Promo Code: realitysteve50off Learn more about your ad choices. Visit megaphone.fm/adchoices

    Earn Your Happy
    Infusing Creativity Into Business + Creating A Celebrity-Worn Jewelry Brand with Drew Ginsburg, Founder of DylanLex

    Earn Your Happy

    Play Episode Listen Later Jul 16, 2025 60:01


    Ready to turn your unique creativity into a brand that catches the eyes of icons like Beyoncé and Taylor Swift?  In this episode, I sit down with Drew Ginsburg, the founder of DylanLex, who spills the secrets on building a business that truly reflects your creative soul and attracts your dream clients. We talk about how to tap into your creative flow, break free from the usual business rules, and stay 100% true to your vision. Plus, she shares the wild story of how Rihanna sliding into her DMs changed everything. Tune in and get inspired to lean into your gifts and make your mark. Check out our Sponsors: Airbnb - Start making money by listing your home on Airbnb with an experiences Co-host, find a co-host at airbnb.com/host BambooHR - Experience the software that makes HR easier for all of your employees. Try BambooHR for free at bamboohr.com/freedemo Cozy Earth - Go to cozyearth.com and use code EARN for 40% off their best-selling sheets, apparel, and more. Open Phone - Stop running your business from your personal phone. Get 20% off your first 6 months at openphone.com/earn Shopify - Try the ecommerce platform I trust for Glōci, Sign up for your $1/month trial period at Shopify.com/happy Constant Contact - Get all the automation, integration, and reporting tools that get your marketing running seamlessly. Try Constant Contact free for thirty days at constantcontact.com. HIGHLIGHTS 00:00 Meet Drew Ginsburg, Founder of DylanLex. 05:15 What made your cozy vintage-inspired NYC store a must-visit for fashion lovers? 10:00 How to embrace your unique creativity and turn it into your greatest strength. 18:00 How Rihanna sliding into Drew's DMs impacted her business. 25:00 How to make smart pivots while staying on track. 30:00 Ways to create genuine connections with customers both online and in person to grow loyalty. 35:00 Tips for trusting yourself, overcoming challenges, and balancing life and work. 43:30 How childhood creativity shapes your adult expression and vision. 45:00 What do you want to experience in the next 5 years? RESOURCES Join the most supportive mastermind on the internet HERE! Check out our FREE 90-Day Business Blueprint HERE! Listen to my free SECRET PODCASTS SERIES - Operation: Rekindle This B*tch Get glōci HERE Use code: HAPPY at checkout for 25% off! FOLLOW Follow me: @loriharder Follow glōci: @getgloci Follow Drew: @dylanlex

    Dr. Drew - Episode #372

    "YOUR WELCOME" with Michael Malice

    Play Episode Listen Later Jul 16, 2025 67:50


    Michael Malice (“YOUR WELCOME”) invites the world-famous Dr. Drew onto the show to talk about the alarming truth of human cognition, why social media is only further advancing our sense of tribalism, and how AI is already manipulating the way we communicate with one another. Dr. Drew also shares his experiences where therapy has gone far beyond what is taught in the books, and why some of his most challenging patients become the biggest successes. https://x.com/drdrewhttps://drdrew.com/Order Michael's Brand-new Book, Not Sick of Winning: A History of President Trump's First 100 Days: http://notsickofwinning.comOrder THE WHITE PILL: http://whitepillbook.com/Order THE ANARCHIST HANDBOOK: https://www.amzn.com/B095DVF8FJOrder THE NEW RIGHT: https://amzn.to/2IFFCCuOrder DEAR READER: https://t.co/vZfTVkK6qf?amp=1https://twitter.com/michaelmalicehttps://instagram.com/michaelmalicehttps://malice.locals.comhttps://youtube.com/michaelmaliceofficialIntro song: "Out of Reach" by Legendary House Cats https://thelegendaryhousecats.bandcamp.com/The newest episode of "YOUR WELCOME" releases on iTunes and YouTube every Wednesday! Please subscribe and leave a review.This week's sponsors:PDS Debt – Become Debt Free: https://www.PDSDebt.com/welcome (Free Debt Assessment) PlutoTV – Streaming TV: https://www.Pluto.tv (Free) Sheath - Dual Pouch Underwear: https://www.sheath.com , promo code: MALICE (20% off)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Side Hustle Pro
    471: From Ghana To Ulta: How Hanahana Beauty's Founder Is Expanding Her Brand REWIND

    Side Hustle Pro

    Play Episode Listen Later Jul 16, 2025 57:06


    Abena Boamah-Acheampong is the founder + CEO of Hanahana Beauty, a consciously clean skin care, beauty + wellness brand. As a former 7th grade math teacher and therapist, Abena launched her brand with humanity and intention in mind. Now being sold in stores like Ulta, Hanahana Beauty is quickly on its way to becoming a household name.In this episode Abena shares:How she was able to pay the Ghanaian women who produce the raw materials twice their asking priceThe skills she learned from being a teacher and therapist that she uses now as a full time entrepreneurHow she's scaled the brand while staying true to her core valuesWatch episode 471 on YouTube and listen on all podcast appsLinks mentioned in this episodeHanahana Beauty's Website: https://ww.hanahanabeauty.comHanahana Beauty's Instagram: https://www.instagram.com/hanahana_beauty/?hl=enAbena's Instagram: https://www.instagram.com/beanieboamah/?hl=enA16z START Grant: https://a16z.com/programs-a16z-start/Hello Alice Grants: https://helloalice.com/Shopify Loans Program: https://www.shopify.com/capitalClick here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rssAnnouncementsJoin our Facebook CommunityIf you're looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebookGuest Social Media InfoHanahana Beauty's Instagram: https://www.instagram.com/hanahana_beauty/?hl=enAbena's Instagram: https://www.instagram.com/beanieboamah/?hl=en Hosted on Acast. See acast.com/privacy for more information.

    Stay Free with Russell Brand
    GOP Blocks Push to Unseal FULL Epstein Files - SF615

    Stay Free with Russell Brand

    Play Episode Listen Later Jul 16, 2025 61:45


    Today we're exposing the latest move in the battle over the Epstein files. Democrat Ro Khanna tried to force the release of all Epstein-related documents—but House Republicans blocked it. Why? What are they trying to hide? We dig into the details, the names, and the power structures that keep the full truth sealed.   Go to http://rumble.com/premium/brand and use code BRAND to save $10 on your annual subscription http://www.1775coffee.com/BRAND to save 15% off your order of 1775 Coffee.  

    Toucher & Rich
    Red Sox Player or Blue Jean Brand? | Girl Watching | Is MLB in a Pickle? - 7/16 (Hour 2) - Toucher & Hardy

    Toucher & Rich

    Play Episode Listen Later Jul 16, 2025 42:24


    (00:00) Some ideas for games come to you at two in the morning, well only for Adam 12. The guys guess if the name that Adam lists off is a recent Red Sox draftee or a blue jean brand? What jeans were the best and worst to wear? (23:03) Fred isn’t too big on girl watching or even people watching. (34:11) MLB is rapidly changing and is slowly going downhill. What should the league do to get back on track? (PLEASE be aware timecodes may shift up to a few minutes due to inserted ads) CONNECT WITH TOUCHER & HARDY: linktr.ee/ToucherandHardy For the latest updates, visit the show page on 985thesportshub.com. Follow 98.5 The Sports Hub on Twitter, Facebook and Instagram. Watch the show every morning on YouTube, and subscribe to stay up-to-date with all the best moments from Boston’s home for sports!

    BigDeal
    My Billion Dollar Shark Tank Investment: Daymond John

    BigDeal

    Play Episode Listen Later Jul 16, 2025 64:53


    Want help scaling your business to $1M in monthly revenue? Click here to connect with my consulting team: http://contrarianthinking.biz/3IMo8VO Join Codie Sanchez as she dives deep with Daymond John, the founder of FUBU and a star on Shark Tank, in this insightful episode of the Big Deal podcast. They discuss his journey from starting FUBU in his mom's house to building it into a $6 billion brand, his investment strategies, and valuable lessons from his successful career. Don't miss Daymond's unique insights on entrepreneurship, investment, and personal growth. Tune in for an episode packed with actionable advice and inspiring stories! CHAPTERS 00:00 Introduction to Daymond John 00:54 Daymond John's Journey and Shark Tank Success 01:44 Investing in Bombas: A Game-Changer 05:47 Entrepreneurial Hacks and Early Struggles 11:15 Raising Independent Children 13:15 The Reality of Flying Private 16:34 Clothing Brands and Business Models 27:41 Shark Tank Insights and Pitching Tips 32:35 Shark Tank Strategies and Fake Offers 32:53 The Ethics of Seeking Investment 34:50 Dealing with Investment Losses 37:21 Concerns About AI and Future Investments 43:32 The Importance of Brand and Community 47:51 CEO Access and Helping Others 01:00:56 Final Thoughts and Advice for Entrepreneurs MORE FROM BIG DEAL:

    The CMO Podcast
    Building Brand Love with UGG, Tinder, Tubi and Transunion

    The CMO Podcast

    Play Episode Listen Later Jul 16, 2025 43:40


    In this special roundtable episode of The CMO Podcast, recorded live at the Brand Innovators LVMH Villa, presented by Shutterstock. Jim Stengel sits down with four powerhouse marketing leaders to explore the timeless—and timely—question: What does it take to build a brand people truly love?Joining Jim are...Matt Spiegel, EVP of TruAudience Growth Strategy at TransUnionNicole Parlapiano, Chief Marketing Officer of TubiMelissa Hobley, Chief Marketing Officer of TinderCarole Diarra, Global Vice President of Marketing for UGGTogether, they reflect on the power of going back to brand-building fundamentals, why “the fruit is in the roots,” and how kindness and care can be transformative forces in leadership. This is a conversation full of wisdom, laughter, and straight talk on how to lead brands, and teams, with heart. Whether you're a marketer, creative, or purpose-driven leader, you'll walk away inspired to double down on what really matters.---This week's episode is brought to you by Deloitte, StrawberryFrog and Transunion.Learn more: https://strawberryfrog.com/jimSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.