Podcasts about Brand

KB is BACK and kicks things off discussing the Eagles Saturday Night Football matchup with the Commanders with the NFC East Title in their sights. He discusses why this game is important, the convaluted way the Birds can STILL be the #1 seed in the NFC, and why it's key to walk away from this game healthy. Then he discusses the Phillies big swinging moves as they have signed RF Adolis Garcia and RP Brad Keller. He also touches on Nick Castellanos and why he'll always have love for him and his family. Then he talks about the Philadelphia Waterdogs making one of the biggest free agent signings in PLL history as they bring in the defending DPOY and 2025 PLL Champion Gavin Adler. Then he rounds out the show talking some Hoops & Hockey! Follow & Subscribe to The House Show with Pat Pitts! linktr.ee/OfficialHouseShow Subscribe to From Broad Street with Love: broadstreetwithlove.substack.com/ Onboarding Form: forms.gle/mZYnkiQcGv1ZxBSg9 Voicemail Line: speakpipe.com/UndergroundSportsPhiladelphia Support Our Sponsors! The City of Vineland: Visit www.vinelandcity.org/ and stay connected with the community and learn about important announcements, programs, and services offered by the city! Vineland, New Jersey... Where It's Always Growing Season! '47 Brand Shop for your favorite sports fan and get FREE SHIPPING on ALL orders with '47 Brand! 47.sjv.io/e1Nyor Kenwood Beer Visit kenwoodbeer.com/#finder and see who has Kenwood Beer on tap in YOUR area and crack open an ice cold Kenwood Beer to celebrate the good times! (MUST be 21+ to do so and PLEASE drink responsibly.) Merch & Apparel: www.phiapparel.co/shop + Use Code "UNDERGROUND" for 10% off! Paramount+ Students get 50% off ANY Paramount+ plan when you use our link to sign up for Paramount+. Stream the NFL all season long on Paramount+ paramountplus.qflm.net/c/2698521/3247125/3065 Five Iron Golf Book an outing to Five Iron Golf! fiveirongolf.sjv.io/Bn9RO4 PLL App Download the PLL App and redeem code OTBPOD for 500 XP on your account! Biñho Get 10% off your next purchase with code BINHOBENNETT62 from our pals at Biñho! binhoboard.com?bg_ref=pDJkDdNO1y Follow Us! Twitter: twitter.com/UndergroundPHI Instagram: www.instagram.com/undergroundphi/ TikTok: tiktok.com/@undergroundphi KB: twitter.com/KBizzl311 Watch LIVE: YouTube: www.youtube.com/@UndergroundSportsPhiladelphia FB: facebook.com/UndergroundSportsPHI Twitch: twitch.tv/UndergroundsportsPHI Intro Music: Arkells "People's Champ" Outro Music: Arkells "People's Champ" #fyp #FlyEaglesFly #GoBirds #NFL #PhiladelphiaPhillies #RingTheBell #MLB #GavinAdler #PhiladelphiaWaterdogs #76ers #Flyers #podcastcharts #download #review #subscribe

In "How TV Turned This Real Estate Investor into a 7-Figure Brand", Travis Johnson shares how getting on TV transformed his real estate investing business, lifestyle, and deal flow. If you've ever wondered how TV Advertising, smart TV Ads for Business, and a single TV Commercial can bring in warmer, more qualified leads, this case study breaks it all down. You'll learn why TV produces the highest-quality, "ready to sell" motivated seller leads, how Travis protects margins in a shifting market, and why culture, follow-up, and a solid CRM are non-negotiable. Watch to see exactly how consistent TV marketing helped him scale to 7 figures while gaining true time freedom with his family. _______________________________  If you want to learn how to run your business in 5 hours or less.... Go to https://www.5HourBusiness.com Subscribe to my YouTube channel:    / @tonyjavierbiz   And if you're into flying and want to follow my Aviation journey, check out my other YouTube channel at    / @tonyjaviertv   _______________________________ Follow me on Social Media: Tiktok -   / tonyjavier.tv   Instagram -   / tonyjavier.tv   Facebook Personal -   / tonyejavier   Facebook Business -   / realtonyjavier   _________________________________ If you want to dominate your Real Estate Market with TV commercials, go here: https://www.ClaimMyMarket.com  If you want to connect with me and my network, go to https://tonyjavier.com/connect If you want to check out Tony's Real Estate Resources and Vendors go to https://www.TonyJavier.com/resources _________________________________ Tony is the owner of an INC 5000-rated Real Estate Investment Company. He has been featured in Bigger Pockets, Wholesaling INC, Steve Trang's Real Estate Disruptors, Joe Fairless' Best Ever Podcast, and many other top podcasts and platforms.  When Tony is not working on his business, he enjoys flying his plane. You can see videos on that and how he uses airplanes to save money on taxes.  Don't forget to like the video, comment, subscribe to my channel, and share this with a friend if I'm doing my job and providing value to you and your network. If I'm not doing my job please let me know in the comments how I can be better, your feedback is greatly appreciated. See you in the next video!

Bueno Bueno Podmas Day 18, An episode everyday for 25 days! Follow Kat!https://www.instagram.com/kiitysworldd/ Buy The Bueno Coffee Hoodie here!https://www.inlandentertainment.com/product-page/bueno-coffee-hoodie More Content On Patreon!patreon.com/buenobueno Call Us To Be On The Show!https://docs.google.com/forms/d/e/1FAIpQLSdV8WNMg69TLL4nYttVh_mKAoLRYzRtnCT226InJqh3ixQR5g/viewform Want to send us a gift?PO BOX 311145Fontana, Ca 92331 Follow Us!https://linktr.ee/buenobuenopdc Saul V GomezInstagram -  https://www.instagram.com/saulvgomez/Twitter - https://twitter.com/Saulvgomez_Tik Tok - https://www.tiktok.com/@saulvgomez Hans EsquivelInstagram - https://www.instagram.com/hans_esquivel/Tik Tok - https://www.tiktok.com/@hanss444 RexxInstagram - https://www.instagram.com/rexxb/Twitter - https://twitter.com/rexxgodbTik Tok - https://www.tiktok.com/@rexx.b1 Bueno Bueno EP. 17700:00 – Welcome to Podmas01:20 – How Rave Culture Sparked the Idea for Goodies Events03:15 – The Hello Kitty Birthday Party That Changed Everything04:25 – Did She Ever Plan for This Level of Success?05:38 – DJing at Rolling Loud & Playing for Major Artists06:00 – Transitioning From Underground to Mainstream Events06:23 – Dealing With Copyright & Legal Pressure07:13 – Dream International Event Locations07:43 – Touring Strategy & Scaling Nationwide08:01 – Being a Young Woman in the Event Business08:43 – Sobriety, Discipline & Personal Growth09:34 – Daily Schedule, Content & Self-Motivation09:54 – Craziest Things Seen at Raves11:25 – Safety, Responsibility & Event Culture12:05 – Biggest Mistakes People Make Throwing Events12:55 – Marketing Spend & Why Ads Matter13:06 – Competition, Underground Drama & Staying Clean15:17 – Why Local Support Drops As You Grow16:14 – Touring vs. Hometown Shows Explained17:15 – Why Dave & Buster's Is a Game-Changer18:01 – Favorite Cities & Touring Energy20:03 – Expanding Into Mexico & Global Plans22:12 – Best Raves & Favorite Sets23:04 – Long-Term Vision: Owning a Venue24:33 – Is PLUR Dead?26:05 – Advice for First-Time Ravers26:39 – New Year's Events & Ontario Plans28:51 – Naughty List Question (Podmas Segment)30:14 – Why She Went Sober31:13 – Family Support & Real-World Pressure33:00 – Speed Dating Business Idea Breakdown36:24 – Lessons From Failed Ideas39:06 – Dealing With Failure & Faith41:01 – Dave & Buster's Tour Details44:42 – Biggest Win of the Year45:05 – Personal Mantras & Motivation45:40 – Where to Find Kitty's Rave47:33 – Future Collabs & Touring Together48:03 – Final Thank You & Sign Off

We practice what we preach. Here's proof. Alan and Jonathan pull back the curtain on H2 Leadership's biggest moves of 2025: restructuring, rebranding, and the roots work nobody sees. If you've ever wondered whether we actually live out what we teach, this episode is your answer. If you've ever wondered whether we live out what we teach, this episode is your answer.  In This Episode: Why healthy organizations run toward problems, not away The "awkward in-between" of restructuring (and why it's worth it) How to build systems that elevate your team and clients The difference between survival questions and flourishing questions Why the best moves feel worse before they feel better Timestamps: 00:00 — Year-end reflections 01:07 — Two types of organizations in uncertain times 06:51 — Restructuring and the awkward in-between 12:25 — Elevating through systematization 14:44 — Brand clarity: H2 Leadership rebrand 22:00 — Integration: aligning systems and values 24:44 — Advancement: taking new ground Resources: AntiBurnout by Alan Briggs: https://a.co/d/9Xzn5mJ The Sabbatical Journey Field Guide: https://a.co/d/59DGahr Connect: Website: www.h2leadership.com Sabbatical Coaching: www.sabbaticalcoachinggroup.com

Respected consumer brands are not common in lower middle market acquisitions, but Philip Hussey and Chenmark bought one.Topics in Philip's interview:Chenmark's acquisition of Thomas MoserLeading a furniture business as a non-craftsmanChenmark's hold-forever intentionWait times for custom, hand-made furnitureLong tenure of craftsmenCommitment to world-class qualityGetting away from offering discountsBuilding talent through their woodworker schoolRunning a company with a strong legacy behind itDownside to owning your manufacturingReferences and how to contact Philip:LinkedInThos. MoserChenmarkGet a complimentary IT audit of your target business:Email Nick Akers at nick@inzotechnologies.com, and tell him you're a searcherLearn more about Walker Deibel's done-with-you buy-side advisory:The Acquisition LabWork with an SBA loan team focused exclusively on helping entrepreneurs buy businesses:Pioneer Capital AdvisoryConnect with Acquiring Minds:See past + future interviews on the YouTube channelConnect with host Will Smith on LinkedInFollow Will on TwitterEdited by Anton RohozovProduced by Pam Cameron

In this episode, we kick off the Brand Connect Method by diving into the foundation of every powerful brand: Brand Clarity. If your message feels scattered, your audience isn't engaging, or your brand doesn't feel aligned, this conversation is for you.Part 1 focuses on uncovering who you truly are as a brand, what you stand for, and why clarity is the missing link between being seen and being chosen. We explore how confusion in branding blocks connection and how clarity creates trust, confidence, and consistency across everything you do.The Lazy Girl's Guide to Making Bank: https://bit.ly/lazygirlsguideofficialJoin The Vault & Get Instant Access to 75+ Courses, Monthly Zoom Sessions, Curated Curriculum to fit your biz needs, New Courses add Each Month, and so much more!https://bit.ly/TheOfficialVault Grab your FREE copy of my book, ‘Boss It Up Babe!'https://bit.ly/BOSSItUpBabeBookHost Bio:Kimberly Olson is a self-made multi-millionaire and the creator of The Goal Digger Girl, where she serves female entrepreneurs by teaching them simple systems and online strategies in sales and marketing. Through the power of social media, they are equipped to explode their online presence and get real results in their business, genuinely and authentically. She has two PhDs in Natural Health and Holistic Nutrition, has recently been recognized as the #2 recruiter in her current network marketing company globally, is the author of four books including best-sellers, The Goal Digger and Balance is B.S., has a top 25 rated podcast in marketing and travels nationally public speaking. She is a mom of two and teaches others how to follow their dreams, crush their goals and create the life they've always wanted.Website: www.thegoaldiggergirl.comInstagram: www.instagram.com/thegoaldiggergirlFacebook: www.facebook.com/thegoaldiggergirlYoutube: www.youtube.com/c/thegoaldiggergirlGrab The Goal Digger Girl Journal: https://amzn.to/3BeCMMZCheck out my Facebook groups for those that want to build their business online through social media, in a genuine and authentic way:Goal Digging Boss Babes: http://bit.ly/GoalDiggingBossBabesFempreneurs:  https://bit.ly/FempreneursCashFlowQueensLeave a review here: Write a review for The Goal Digger Girl Podcast.Subscribing to The Podcast:If you would like to get updates of new episodes, you can give me a follow on your favorite podcast app.

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena and Rob explore how gift-giving experiences shape emotions, relationships, and brand perception. They reveal why the best brands focus on creating memorable experiences rather than just selling products during the holidays. Topics covered:   [01:00] "Gift Experience in Marketing: A Systematic Review and Future Research Agenda"[03:00] What marketers get wrong about holiday gifting[05:00] The four key elements of gift exchanges[06:00] Three stages of gift-giving: gestation, presentation, and reformulation[07:00] Why experiential gifts outperform material ones[08:00] Making the giver the hero  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter. Resources: Tyagi, H., & Rahman, Z. (2025). Gift experience in marketing: A systematic review and future research agenda. Indian Institute of Technology.  Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

The Kast is here to preview NFL Week 16! Don't forget to subscribe to the pod and check out karterkast.webflow.io!Our Sponsors USE CODE “KARTERKAST” AT SEATGEEK FOR $20 OFF YOUR FIRST PURCHASESeatGeek.comGet 15% off + Free Shipping at 47' Brand: https://47.sjv.io/6yK7PNSocial MediaTwitter: @karterkast @karterb8 @wilkersonadylan @connor_sparrowTikTok: @karterkast Instagram: @karterkast Hosted by: Karter BaughanGuests: Dylan Wilkerson  #football #collegefootball  #podcasts #NFL 

Your brand isn't losing to competitors, it's drowning in “helpful” content no one remembers. In an AI-everywhere world, bland is broken and volume is just a faster way to disappear.If LLMs can write what you ship in 10 seconds, why would a buyer choose you?This week, Sylvia LePoidevin delivers the reality check B2B marketers have been dodging: content volume is a commodity, brand is the moat. We dig into how AI-native teams actually work (tastemakers and operators), why “helpful” guides are table stakes, and how human stories, conviction, and point of view become the only defensible edge in a world where production is free. We also get into:Content brands > corporate blogs: Building something people follow, not just something you publish.Helpful is dead: Why every piece needs a person, a story, and a spine—or it's AI fodder.Anchors and distribution: Human-made “anchor” content, AI-powered repurposing, zero soul lost.Manifestos, not messaging decks: Founder-fueled conviction as the real brand operating system.Brand as last moat: Community, ecosystem marketing, and taste as the next-gen B2B unfair advantage.

In this episode of Run the Numbers, CJ Gustafson sits down with Larry Contrella, General Partner at JMI Equity, to unpack how JMI invests in software without financial engineering or roll-up strategies. Larry explains how the firm builds conviction through founder relationships, long-term partnership, and a product-and-brand-first view of durable growth. They discuss how JMI supports companies through scaling, why operating partners keep returning, and how underwriting looks different in mission-driven sectors like K–12 and nonprofit tech where customers are schools and communities, not Fortune 500s. Larry's background as a competitive runner at Penn ties the conversation together with a clear ethos: patience, discipline, and playing the long game.—SPONSORS:Mercury is business banking built for builders, giving founders and finance pros a financial stack that actually works together. From sending wires to tracking balances and approving payments, Mercury makes it simple to scale without friction. Join the 200,000+ entrepreneurs who trust Mercury and apply online in minutes at https://www.mercury.comRightRev automates the revenue recognition process from end to end, gives you real-time insights, and ensures ASC 606 / IFRS 15 compliance—all while closing books faster. For RevRec that auditors actually trust, visit https://www.rightrev.com and schedule a demo.Tipalti automates the entire payables process—from onboarding suppliers to executing global payouts—helping finance teams save time, eliminate costly errors, and scale confidently across 200+ countries and 120 currencies. More than 5,000 businesses already trust Tipalti to manage payments with built-in security and tax compliance. Visit https://www.tipalti.com/runthenumbers to learn more.Aleph automates 90% of manual, error-prone busywork, so you can focus on the strategic work you were hired to do. Minimize busywork and maximize impact with the power of a web app, the flexibility of spreadsheets, and the magic of AI. Get a personalised demo at https://www.getaleph.com/runFidelity Private Shares is the all-in-one equity management platform that keeps your cap table clean, your data room organized, and your equity story clear—so you never risk losing a fundraising round over messy records. Schedule a demo at https://www.fidelityprivateshares.com and mention Mostly Metrics to get 20% off.Sage Intacct is a cloud financial management platform that replaces spreadsheets, automates workflows, and keeps your books audit-ready as you scale. It unifies accounting, ERP, and real-time reporting for finance, retail, logistics, tech, and professional services. With payback in under six months and up to 250% ROI, and eight years as the customer-satisfaction leader, Sage Intacct helps you take control of your growth: https://bit.ly/3Kn4YHt—LINKS:Larry on LinkedIn: https://www.linkedin.com/in/larry-contrella-160a8a25/JMI Equity: https://www.jmi.com/CJ on LinkedIn: https://www.linkedin.com/in/cj-gustafson-13140948/Mostly metrics: https://www.mostlymetrics.com—RELATED EPISODES:Is taking a company public even worth it? | Fullstory's Chad Goldhttps://youtu.be/zSD8y9dr4VgSo You're Looking for a “Strategic” CFO? Bloomerang's Steve Isom on What That Really Meanshttps://youtu.be/cgHOtvG1Ces—TIMESTAMPS:00:00:00 Preview and Intro00:02:49 Sponsors — Mercury | RightRev | Tipalti00:06:41 Joining the JMI Conversation00:07:13 College Running and Team Dynamics00:08:13 New York Marathon Story and Career Intersection00:11:04 Competitive Drive and Patience With Founders00:12:54 Building Long-Term Partnerships and Underwriting Credibility00:15:27 Growth Equity as a Long Sales Cycle00:15:48 Sponsors — Aleph | Fidelity Private Shares | Sage Intacct00:18:44 Fund Planning, Deal Pacing, and Board Commitments00:20:59 Sourcing Philosophy and Developing Investors Over Time00:22:09 Hustle as the Only Sustainable Edge in Sourcing00:24:14 Early Sourcing Tactics and Information Arbitrage00:26:06 Reputation, Experience, and Breaking Into Competitive Deals00:29:42 Organic Growth Over Roll-Ups and M&A Discipline00:32:51 Brand, Product Leadership, and Paying for the Best Businesses00:33:29 Bloomerang and Brand-Led Growth in Nonprofit Software00:34:46 Why JMI Operators Keep Coming Back00:36:28 Collaborative Leadership and Giving Constructive Advice00:38:20 Using Data Without Slowing Decisions00:39:20 Transparency, Alignment, and Knowing Where You Stand00:40:31 Why JMI Invests in K–12 and EdTech00:42:07 Mission-Driven Businesses and Talent Advantage00:43:24 Monetization Models in Nonprofit SaaS00:45:40 Conviction Bets and Product-Market Fit Stories00:48:49 Rethinking TAM and Expanding Markets Over Time00:50:40 Lightning Round: Sourcing Stories and Lessons00:52:58 Traits of Great Founders and Changing Beliefs00:54:20 Closing Thoughts and Outro#RunTheNumbersPodcast #GrowthEquity #B2BSoftware #FounderRelationships #PrivateEquity This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cjgustafson.substack.com

Send us a textIn this episode of Imperfect Marketing, I sit down with Aurora Winter—media coach, author, and neuroscience-driven marketing expert—to explore how the brain actually processes messages and why that matters for selling, storytelling, and authority-building. Aurora shares how a neuroscience-focused MBA in Italy shaped her work helping entrepreneurs craft clear, compelling messages that turn words into wealth. We discuss:The Neuroscience Behind MessagingThe brain's 3-part filter: croc brain (hook), midbrain (status/social proof), cerebral cortex (content) Why most marketers skip the midbrain step—and lose trust fast How attention is expensive, so your message needs to re-earn focus every few minutesProgress Over Perfection in MarketingWhy waiting until you're “ready” keeps you stuck How real market feedback beats imagined feedback every time The power of launching messy and refining as you goSkin in the Game MarketingWhy totally free offers often get ignored How even a small payment creates commitment and consistency Aurora's “free book + small shipping cost” test that generated $250K in 90 daysBooks as Business Growth ToolsWhy being an author instantly boosts perceived status The surprising truth: best-selling authors earn most revenue from back-end offers, not book sales How a book opens doors to speaking, consulting, coaching, and trainingStorytelling That Sticks (and Converts)Why humans are wired to learn and survive through stories Aurora's “Hell to Heaven” story blueprint for simple, high-impact marketing How stories help handle objections without pushing or over-explainingAurora's Biggest Marketing LessonWhy a strong YES requires a strong NO The importance of choosing ideal clients you can confidently help get a 10x return Letting go of energy-drainers and misaligned opportunities to protect your businessConnect with Aurora Winter:Gift for Your Audience - Includes your Turn Words-to-Wealth starter library and a video masterclass on how to attract capital, clients, and media coverage.: https://turnwordsintowealth.comAurora Winter Website: https://www.aurorawinter.comSame Page Publishing: https://www.samepagepublishing.comMarketing Fastrack: The Little Book That Launched a New Business by Aurora Winter- on Amazon: https://a.co/d/8xrIglKTurn Words Into Wealth: Blueprint for Your Business, Brand and Book by Aurora Winter - on Amazon: https://a.co/d/7RRkVYbMagic, Mystery, and the Multiverse Book 1 Amazon: https://a.co/d/5cmA6UmLinkedIn: https://linkedin.com/in/AuroraWinterYouTube: https://www.y Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

#312 | In this episode, Udi Ledergor joins Dave to break down the ideas behind his new book, Courageous Marketing, and why most B2B marketing fails because it plays it safe. He also shares his journey from marketer #1 to CMO to Chief Evangelist at Gong, where he led category creation, brand, and marketing through massive scale. They unpack how Gong built a brand that actually stood out, what it means to punch above your weight as a B2B marketer, and how to think about brand ROI without fake dashboards.Timestamps(00:00) - – Meet Udi and his path into marketing (08:16) - – Early career lessons and building marketing from zero (15:16) - – How Gong found product-market fit and nailed positioning early (19:26) - – Courageous Marketing: why Udi wrote it and what it really means (23:16) - – Brand first: personality, positioning, then visuals (28:20) - – Campaigns that punched above their weight (billboards, experiments, perception hacks) (35:10) - – Proving brand impact: soft ROI, pipeline, and exec buy-in (47:40) - – The future: product-led marketing, AI, and courageous teams Join 50,0000 people who get our Exit Five Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Today's episode is brought to you by Knak.Email (in my humble opinion) is the still the greatest marketing channel of all-time.It's the only way you can truly “own” your audience.But when it comes to building the emails - if you've ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That's why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.Frustrated by clunky email builders? You need Knak.Tired of ‘hoping' the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time.See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Wholesale 101: Is Your Apparel Brand Ready to Sell to Boutiques? Are you ready to sell your apparel line into wholesale? Before you jump into boutiques and department stores, make sure your pricing is solid...or risk losing money fast. In this episode of The Business of Apparel Podcast, Rachel breaks down the essentials of launching a wholesale strategy the smart way. From understanding keystone pricing and margin structure to the nitty-gritty of salesman samples and development timelines, this is your crash course in Wholesale 101. Whether you're scaling from DTC (Direct to Consumer) or building a blended retail model, this episode helps you avoid costly mistakes and confidently step into the wholesale game, with your numbers in check. Key Moments: 00:00 Introduction to Wholesale Selling 00:29 Personal Update 00:57 Understanding Wholesale Pricing 02:44 The Salesman Sample Process 04:33 Masterclass and Membership Introduction 09:43 Final Tips and Best Practices 19:55 Conclusion and Contact Information   Sign up for the Secrets Behind Billion Dollar Apparel Brands Masterclass here: https://www.thebusinessofapparel.com/secrets Join The Board here: https://www.thebusinessofapparel.com/the-board We can't wait to hear what you think of this episode! Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.   

Parfüms boomen bei jungen Menschen. Beinflusst durch Social Media sind sie für die Gen Z Statussymbol und Statement zugleich. Wer sich teure Brands nicht leisten kann, setzt auf «Dupes», Duplikate, die gleich riechen aber viel billiger sind. Wie leicht kann «Einstein» einen Bestsellerduft kopieren? Parfüms: Wie uns die Duftindustrie an der Nase herumführt Parfüms boomen bei jungen Menschen. Für die Generationen Z und Alpha sind sie Statussymbol und Statement zugleich. Je teurer der ‹Brand›, desto exklusiver und kostbarer scheint der Duft zu sein. Doch die Realität ist sehr oft eine andere. Die Parfümindustrie ist ein intransparentes Milliardengeschäft, das seit jeher von einem Hauch Scharlatanerie begleitet wird. «Einstein» steckt die Nase tief in die Flacons und zeigt, weshalb in der Welt der Düfte längst nicht alles ‹dufte› ist. Wie leicht kann «Einstein» einen Bestsellerduft kopieren? Markenparfüms sind teuer. Wer sie sich nicht leisten kann oder will, setzt auf «Dupes», Duplikate, die gleich riechen aber viel billiger sind. Auch dank Influencing auf Social Media starten «Dupes» seit geraumer Zeit so richtig durch. Die Luxusbranche ruft «Diebstahl». Doch Fakt ist: Geschützt sind nur Markenname, Flacon und Kampagne. Das wichtigste Gut, der Duft, gehört niemandem. Ein paar Tropfen Parfüm in ein Gerät namens Gaschromatograph genügen, um die Moleküle und ihre Menge zu analysieren. Mithilfe eines Parfümeurs hat «Einstein» zwei Bestseller-Parfüms in nur 30 Minuten nachgemischt und Passanten unter die Nase gehalten. Ein Experiment mit überraschenden Antworten. Magisches Ambergris: Die Jagd nach dem «schwimmenden Gold» Sie werden in der Parfüm-Industrie nur noch marginal verwendet: Aber es gibt sie noch, die wertvollen und seltenen Düfte aus der Natur. Ambra oder Ambergris ist einer der Düfte, der Menschen seit der Antike die Sinne vernebelt und die Parfümiere bis heute inspiriert. Ambra ist eine wachsartige Substanz, die dann und wann an Strände angeschwemmt wird. Die Herkunft ist wenig appetitlich: Es handelt sich um Erbrochenes von Pottwalen. Wer Ambra findet, kann reich werden. Aber es braucht dazu Erfahrung, sehr viel Glück und einen Ort wie die wilde Atlantikküste im Westen Irlands. Dort hat «Einstein» einen professionellen Ambra-Jäger auf der Suche nach dem «schwimmenden Gold» begleitet. Mit Erfolg?

In this insightful episode of SaaS Fuel, host Jeff Mains welcomes Jimi Gibson, VP of Brand Communication at Thrive Internet Marketing Agency—and a former professional magician! Together, they unpack the art (and science) of connecting with B2B SaaS customers through authentic storytelling, brand strategy, and personal visibility. Jimi Gibson shares his powerful Five Finger Framework for brand building, why founders should put a face to their company, and actionable strategies to create lasting emotional ties and customer loyalty—even in an AI-driven, content-saturated world.If you're a SaaS founder tired of beige, forgettable marketing and want your brand to stand out for something meaningful, this conversation is a treasure trove of tactical wisdom and inspiration.Key Takeaways00:00 "Feature Ops & AI Strategies"05:07 Magic, Marketing, and Connection08:05 "The Stump Test Mystery"12:13 SaaS Exits, Branding, and AI16:49 "Magic, Frameworks, and Authenticity"19:26 "Commitment Drives Long-Term Success"22:07 "Name Your Villain Strategically"24:52 Thumbs Up: Measuring Impact28:16 Customer-Centric Solutions Matter Most31:34 Building Long-Term Customer Relationships36:44 Identifying Competitor Weaknesses Strategically39:20 "Defining Your Target Market"41:00 Maximizing AB Testing Value46:01 AI Lacks Human Connection47:50 "Building Authority Through Personal Branding"51:47 Essential Brand Stories FrameworkTweetable Quotes"Marketing, like magic, is about capturing attention and delivering the wow—the call to action." — Jimi Gibson"Founders, your audience is not 'everybody.' It's one person. Speak directly to them." — Jimi Gibson"A faceless brand is forgettable. People buy from people, not just companies." — Jeff Mains"Declare your villain. If you don't stand for something—or against something—your brand stands for nothing." — Jimi Gibson"The clearer you can be, the more likely your message will resonate with someone who needs your solution." — Jimi Gibson "You can't out-robot the robots. Your experience, empathy, and story are your ultimate differentiators." — Jimi GibsonSaaS Leadership LessonsConnect Authentically, Not Generically:Strong SaaS leaders craft messaging as if speaking to one person—even in a large market.Show Your Face:Humanizing your brand increases trust and long-term retention. Don't hide behind anonymity.Stand for (and Against) Something:Declaring a clear brand "villain" or enemy sets your tribe apart and ignites loyalty.Long-Term Relationships > Short-Term Transactions:Protect your customer “family,” listen deeply, and own up to mistakes for lasting affinity.Measure the Impact You Leave:Track not just revenue, but employee growth, industry disruption, customer transformation, and your unique “thumbprint.”Be Visible in the AI Era:Customer stories, bylined articles, and video increase your odds of being cited and found as the authority, not just another generic provider.Guest Resourcesjimi@Thriveagency.comhttps://thriveagency.com/https://www.linkedin.com/in/jimi-gibson/Episode Sponsor

Send us a textFrom handing out menus before she could even reach the tables to taking the reins as owner of Pino's Italian Restaurant & Pizzeria in Farmville, Virginia, Marilena Lentini's journey is inspiring at every turn.In this episode, we talk about the terrifying yet rewarding transition from employee to boss. Lentini opens up about the importance of maintaining positivity, and how she earned the respect of her staff. We also share the secret sauce for staying relevant at a decades-old community restaurant. Spoiler alert: It involves a lot of love for the locals and a surprising amount of TikTok!You'll hear how Lentini uses viral videos to bring in fresh faces without spending a dime on ads. Plus, we discuss the power of lifting up other local businesses instead of competing with them. This episode is packed with actionable advice and infectious energy. Tune in to hear how passion, hard work, and a little bit of social media savvy can take a business to a whole new levelShow Notes:Pino's Italian Restaurant & Pizzeria: https://www.pinosfarmville.com/ Pino's TikTok: https://www.tiktok.com/@www.pinosfarmville.com 

Tonight on The Last Word: Vanity Fair interviews with Trump Chief of Staff Susie Wiles reveal new pain points in the administration.  Plus, Wiles claims Trump was unaware of Ghislaine Maxwell's prison transfer, and that Pam Bondi "completely whiffed" handling the Epstein files. Also, Secretary of Defense Pete Hegseth refuses to release full unedited boat strike video. Nicholas Kristof, Rep. Ro Khanna, and Jonathan Capehart join Lawrence O'Donnell. To listen to this show and other MS podcasts without ads, sign up for MS NOW Premium on Apple Podcasts. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Order the Unleashed 90-Day Devotional Journal! ➡️ https://rtkstyle.com/products/theunleashedjournal Get your tickets to the RTK Dream Conference today! ➡️ https://www.eventbrite.com/e/real-talk-kim-dream-conference-the-breaker-tickets-1394877168159 Thank you for tuning in to this episode of The Real Talk Kim Podcast. I'm so grateful that you're here. Every time you listen, share, and support, you're helping spread hope, healing, and the message of Jesus around the world. If this episode encouraged you, make sure to subscribe to the podcast so you never miss an update, and don't forget to subscribe to the Real Talk Kim YouTube channel for powerful messages, morning prayer sessions, and more uplifting content every week. If you're interested in advertising on this podcast or having Real Talk Kim  as a guest on your podcast, radio show, or TV show, reach out to collab@realtalkkim.com   Let's stay connected! All things Real Talk Kim – realtalkkim.com All things Limitless Church – limitlesschurch.live Shop my Brand! – rtkstyle.com

Steve, Miss Beka Sue, Tim, Jeff and Kathy talk about how a celebrity should approach owning a bourbon brand. TBD music by Kevin MacLeod (incompetech.com).   Important Links: Patreon: https://www.patreon.com/theabvnetwork Our Events Page: bourbonpalooza.com Check us out at: abvnetwork.com. The ABV Barrel Shop: abvbarrelshop.com   Join the revolution by adding #ABVNetworkCrew to your profile on social media.

The Art of Keeping Things Separate This topic comes up more than people admit. Usually in a whisper. Or an email that starts with, "This might be a weird question…" It's not weird. It's just complicated. A lot of actors are working in NSFW or spicy spaces. Erotica audiobooks. Adult games. ASMR. OnlyFans. Patreon. Sensual storytelling. And at the same time, they're booking e-learning, commercials, family-friendly narration, children's content. The work itself isn't the problem. The overlap is. So I want to talk about how to keep those worlds separate in a way that's professional, grounded, and sane. Not from a morality angle. From a business one. Why This Feels So Loaded Most of the discomfort doesn't come from the work. It comes from fear. Fear of being judged. Fear of being misunderstood. Fear that one client will see something they weren't meant to see and make a snap decision about you. And honestly? That fear isn't irrational. Algorithms don't understand nuance. Brand managers don't scroll thoughtfully. Google definitely doesn't care about context. So when people ask, "Should I be hiding this?" what they're really asking is, "How do I protect my career without betraying myself?" That's the real question. What Separation Actually Is Separating your spicy work is not about shame. It's about clarity. You're not hiding your art. You're organizing it. Just like authors use different names for different genres, actors can use separate identities for separate audiences. A pseudonym. A distinct brand. A different website, email, and social presence. Both are real. Both are you. They just serve different people. When everything lives in one place, clients get confused. And confused clients don't book. Clear clients do. The Practical Line in the Sand A few things matter more than people realize. Separate branding. Different headshots, colors, fonts, tone. If one side of your work says PBS and the other says sultry midnight headphones, they should not look related. Separate metadata. File names, tags, credits. This is where people accidentally connect dots they never meant to connect. Separate systems. Emails. Phone numbers. Invoicing if you can. Boundaries get easier when logistics support them. None of this makes you secretive. It makes you intentional. When the Worlds Almost Touch This is the moment that spikes everyone's nervous system. Someone recognizes your voice. A link gets shared accidentally. A client stumbles across something unexpected. Here's the rule. Don't panic. If you're comfortable acknowledging it, a simple line works: "I work in multiple genres under different names to keep my projects organized." That's it. No explanation tour. No justification. You're allowed to run your business like a business. And if you're not comfortable bridging those worlds, quiet consistency does the work for you. No cross-linking. No wink-wink posts. No mixing lanes just this once. Something We Don't Talk About Enough Adult performance work can take real emotional energy. Just like screaming in video games. Just like intense drama. Just like anything that asks your nervous system to open. So recovery matters. Boundaries matter. Choice matters. Doing one kind of spicy work does not obligate you to do all of it. Your comfort line is allowed to move, but it's also allowed to exist. Take care of the system holding all of this. One artist. One body. One brain. A Thought I'm Sitting With People assume separation means being two different people. I don't see it that way. I see one whole artist with range and boundaries. Different lighting. Different outfits. Same integrity. The goal isn't secrecy. It's sovereignty. You decide who sees what, where, and when. That's not avoidance. That's professionalism. If you want to train your voiceover craft in a grounded, professional space, Voiceover Gyms is where we do that. Learn more about the classes here: https://www.actingbusinessbootcamp.com/actor-training-program You can always reach me at mandy@actingbusinessbootcamp.com , and if Voiceover Gyms feels like the next right step, keep an eye on your inbox. I'll let you know when doors are open.

Most sales friction comes from treating every buyer like they're starting from zero. In this episode, Brandon introduces a simple but powerful framework: low-information buyers who buy quickly, and high-information buyers who need extensive context, reassurance, and clarity before committing.You'll learn how long-term brand exposure reduces buying friction before a deal ever enters the pipeline, why familiarity consistently outperforms persuasion, and how repeated exposure to clear thinking shifts buyers from analysis to recognition. Brandon explains why brand compresses time, shortens sales cycles, and transforms “convince me” conversations into “how do we start?” conversations.If you want buyers who trust faster, decide sooner, and buy with confidence... this episode explains where that leverage really comes from.

AI search adoption accelerated faster than streaming TV's decade-long transition. Brian Stempeck, co-founder and CEO at Evertune, brings enterprise AI search expertise from his previous role at The Trade Desk where he witnessed major consumer behavior shifts in media consumption. The discussion explores how mainstream AI integration through Google's AI Overviews, Amazon's Rufus, and strategic partnerships like Walmart-ChatGPT are reshaping search discovery patterns. Stempeck analyzes the competitive implications of price-optimization strategies in AI-powered commerce environments.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How you can use existing holidays or invent your own to increase Brand awareness, fun and engagement

In this solo “Follow Through Friday” episode, Crystal Waddell (that's me!) reflects on the powerful branding and SEO insights shared by Mordy Oberstein (Former Head of Brand at Wix and Unified Brand Marketing.) I'm sharing how I've implemented them in my own business. From niching down my e-commerce offerings to optimizing emotional storytelling in my SEO strategy, I share actionable takeaways and honest lessons that led to smart growth.Key Takeaways:Own Your Niche: Trying to serve everyone leads to confusion; doubling down on “senior night gifts” turned Crystal's brand into the go-to source.Brand Identity Matters: When you're for someone, you're not for everyone — and that's a strength, not a weakness.Price with Purpose: Raising prices to reflect value may turn away some customers — but it attracts the right ones.SEO + Branding = Power Couple: Traffic without conversion is a dead end; emotional storytelling transforms page views into purchases.Product Bundling for Growth: Offering customizable, repeatable product experiences increases cart size and customer retention.Memorable Quotes:“SEO isn't just about being found, it's about being remembered.” – Crystal Waddell“Does your page just rank — or does it resonate?” – Crystal WaddellListener Action Items:Audit Your Brand Message: Who are you for? Who are you not for? Rework your messaging to reflect that clarity.Raise Prices Confidently: Evaluate if you're undercharging for your work — and raise prices to align with your value.SEO with Soul: Look at your top pages. Do they tell a story? Do they speak to one specific customer's emotional journey?Revisit Your Product Line: Can you bundle or personalize existing products for better sales and repeat customers?Check Conversion, Not Just Traffic: Review if your SEO strategy leads to sales — not just visits.Text me your questions or comments!Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You're not alone. That's why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let's make your brand easy to find and impossible to ignore.Support the showBook a Shopify Store Strategy Call With Crystal! Want to follow up on what you've heard? Search the podcast! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Grid and Pixel Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Discover how golf performance training has evolved from Tiger Woods to today's elite athletes with Director of Fitness Jeremy Golden. This strength and conditioning deep-dive covers the unique demands of golf athletes, common injuries (back, hips, ankles, and surprisingly the neck), and why traditional band-only training isn't enough. Learn practical programming strategies for golfers of all levels, from college athletes to 78-year-old amateurs hitting 200-pound hex bar deadlifts. Jeremy shares his career journey through college basketball, women's rowing, and now private sector golf performance, offering honest insights on work-life balance, sustainable coaching practices, and the need for unified strength and conditioning education. Whether you're training golfers, working in private sector fitness, or navigating your coaching career, this episode delivers actionable advice on periodization, facility constraints, communication with athletes, and building long-term success in strength coaching beyond the traditional college sports grind culture.$1 Trial Membership to SCN

Episode 160: of the American Grown Podcast in the Colortech Creative Solutions studios with returning guest, 2o Year Navy Vet & Founder of Triggered 22 Rebekah Gundrum.In this episode, we have returning guest Rebekah Gundrum a United States Navy veteran, founder of Triggered22, and voice for veteran awareness and support. Rebekah first appeared on Episode 33, and since then she's continued to grow her mission-driven apparel brand and deepen her impact in the veteran community.Triggered22 was born from Rebekah's own experiences with PTSD and the urgent need to bring attention to veteran mental health. Named after her service dog & the often-quoted statistic that 22 veterans per day tragically die by suicide, Triggered22 stands for awareness, advocacy, and action — working to create meaningful support, conversation, and connection for service members and their families.Triggered 22 HAS THE BEST BLANKETS IN THE WORLD.SHOW SPONSORS:College Knowledge Foundation. Your path to higher education.Cleona Coffee Roasters. A small batch coffee roastery & coffee shop, veteran & first responder owned located inside 911 Rapid Response in Annville PA.Angelo's Pizza. Enjoy mouthwatering Italian dinners.Triggered 22. Support a local veteran and help spread awareness for PTSD & #22aday.Hossler Engraving. Looking for unique handcrafted gifts for all occasions Zach has you covered.Modern Gent Customs. We don't make basics...We make statements.Hains Auto Detailing. Have your car smiling from wheel to wheel.A&M Pizza. Authentic Italian quality meals.Boyer's Tavern. Proper food & drinks made by slightly improper people.Sip or Snack break.SIP: Garage Beer.SNACK: Jurgy.OFFICIAL STUDIO SPONSOR: Colortech Creative Solutions takes your creative projects from visualization to realization. We've been doing so since 1980 all while keeping your budget in mind.To see photos of today's guest follow on social media:IG: AmericanGrownPodcastFB: American Grown Podcast or visits us at American Grown Podcast

Starbucks Global Chief Brand Officer Tressie Lieberman learned early in her career that building a brand requires balancing two timelines: "brand over time and sales overnight." It's a philosophy she's carried through leadership roles at Pizza Hut, Taco Bell, and Chipotle, and now applies to one of the most watched brand transformations in business. Tressie joined Starbucks a year ago as part of CEO Brian Niccol's turnaround team, overseeing everything from menu innovation and digital experience to the company's ready-to-drink beverages. Her mission: reignite the soul of Starbucks and bring the brand back to its coffeehouse roots. Today on Building Better CMOs, she and Marketing + Media Alliance CEO Greg Stuart talk about what causes iconic brands to lose their way, how to harness customer-generated trends like the viral glass “bearista,” and why curiosity is the number one trait she hires for. They also discuss embracing change as a career imperative, the entrepreneurial mindset she brings to big companies, and why marketers must treat customers as co-creators rather than passive audiences. ⁠⁠Full transcript⁠⁠ This episode was produced and edited by Eric Johnson from ⁠⁠LightningPod⁠⁠⁠⁠⁠ ⁠Follow Building Better CMOs in your podcast app⁠⁠⁠⁠⁠⁠⁠⁠ ⁠Rate and review the podcast⁠ ⁠ ⁠⁠⁠⁠Tressie's LinkedIn⁠⁠⁠⁠⁠ ⁠Greg's LinkedIn

On this episode of HALO Talks, host Pete Moore sits down with Johnny Hilbrant—SoulCycle instructor turned viral sensation, also known as "PE Guy." From his roots riding and teaching at Soul in Chicago and Boston, Johnny talks about his journey from fitness enthusiast to comedic creator, blending his knack for improv and sharp observational humor to lampoon a familiar character . . . the "private equity bro" you inevitably get cornered by at a wedding or some other event. The conversation gets into how Johnny developed his PE Guy persona, why the character resonates so widely (with both chuckling fans and the occasional real-life PE pro who's less amused), and how he manages authenticity even as brand partnerships and cameo requests start rolling in. Along the way, Johnny and Pete also discuss the importance of self-awareness, the ability to laugh at yourself, and the line between satire and selling out. Whether you're in the PE world, the HALO sector (Health, Active Lifestyle, Outdoor), or just love a good roast, this episode is packed with insights, behind-the-scenes stories, and plenty of laughs. On the private equity lifestyle Hilbrant states, "Some of these folks seem to be a little bit . . . haphazard, like a runaway train, because they're among other people who are buying watches and flying privately." Key themes discussed SoulCycle instructor journey and community. Industry changes and business model evolution. Creation and popularity of "PE Guy" character. Satire of private equity culture. Audience feedback and handling criticism. Brand partnerships and authenticity challenges. Creative process behind viral content. A Few Key Takeaways:  1.Journey Into SoulCycle & Fitness Industry Johnny shared how he began his SoulCycle journey in Chicago while searching for his next career move. After auditioning with 60 others and being one of only two selected, he trained with Soul before relocating to Boston, where he found both community and success as an instructor. 2. Evolution of SoulCycle Culture: The conversation also touched on the shifts in SoulCycle's energy and market position over the years. Hilbrandt acknowledged changes due to increased competition and tweaks to the business model, but emphasized that the unique, immersive studio experience and community still remain, even if the industry's "buzz" has faded a bit. 3. Viral Creation of "PE Guy": The "PE Guy" character began as a playful exaggeration of a certain type you meet at weddings—someone who talks at you endlessly. He used a filter to bring this persona to life, and after giving the character a private equity job, the videos quickly went viral. He credits the rapid rise to relatable satire and people recognizing the archetype. 4. Reception of Satire—Mostly Positive, Rare Backlash: Most of the audience, even those in private equity, really appreciate Hilbrandt's satire. He's largely received positive feedback, with a few exceptions (such as one in-person encounter with a Bain professional who took it personally.) He noted the importance of self-awareness and being able to laugh at oneself, a skill he thinks can foster humility and potentially even positive changes in the finance industry. 5. Creative Process & Brand Partnerships: Hilbrandt described his creative process as a mix of structured and spontaneous inspiration—sometimes scripting out ideas, other times improvising based on something he sees or hears. The success of "PE Guy" has led to lucrative partnerships, especially with B2B and tech brands, though luxury brands are often hesitant to be self-deprecating. He's committed to maintaining authenticity and resisting "selling out," balancing brand deals with staying true to the character's comedic roots. Resources:  Johnny Hilbrant: https://www.linkedin.com/in/johnny-hilbrant-partridge-721b1b87  Instagram: https://www.instagram.com/johnnyhilbrant/?hl=en  Business Insider: https://www.businessinsider.com/pe-guy-instagram-tiktok-johnny-hilbrant-partridge-private-equity-2025-6  Integrity Square: https://www.integritysq.com Prospect Wizard: https://www.theprospectwizard.com Promotion Vault: https://www.promotionvault.com HigherDose: https://www.higherdose.com

Mike and Charlie interviewed Fox sideline reporter Jen Hale and Tulane head football coach Jon Sumrall. Hale discussed LSU's "brand" power and the start of the Lane Kiffin era in Baton Rouge. She praised the early growth of Saints rookie quarterback Tyler Shough and head coach Kellen Moore. Coach Sumrall previewed the Green Wave's trip to the College Football Playoff to face Ole Miss.

The more your event programs scale, the more difficult it becomes to keep a handle on brand consistency. In this episode, Haley Kaplan explains the critical role brand integrity plays in successful event programs. She shares the most common challenges teams face, including rogue assets, unclear ownership, and inconsistent messaging. If this sounds familiar, she'll show you how the right technology, solid brand guidelines, and streamlined processes can keep your events on brand as you scale. Tune in to learn:Why brand integrity is crucial for event successThe top challenges marketers face when scaling events and how to overcome themKey systems and tools to maintain brand consistency as your event program growsEpisode outline:(00:00) Meet Haley Kaplan(02:22) How brand integrity affects event-led growth(06:02) Common challenges when scaling events(08:38) The importance of strong brand guidelines(13:59) Event tech and team enablement(15:51) How to conduct an internal event audit(19:38) Maximize the use of event templates (23:16) Ensure alignment through approval workflows(24:56) Scaling 250+ events with Splash___________________________________________________________________If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you would like to get in touch with our team or be a guest on our show, please email us at podcast@splashthat.com. We'd love to hear from you.Learn more about Splash: https://www.splashthat.comFollow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-comTell us what you thought about the episode

Bill Ellis on Client-Perceived Value, Staying Teachable, and Why Questions Matter More Than Answers (The Price and Value Journey, Episode 156) Bill Ellis, brand strategist and host of the What’s the Point? podcast, joins host John Ray on The Price and Value Journey to discuss how professional service providers can build sustainable practices by understanding […]

In this episode of the RevOps Champions Podcast, host Brendon Dennewill is joined by Braxton Kilgo, founder of I Believe In You (IBIY), a kindness-driven movement and purpose-led brand built to help people and organizations lead with belief before strategy. Braxton shares how his background running a high-performance B2B lead generation system shaped the way he now scales IBIY by blending belief-driven storytelling with practical, repeatable outreach systems that create real human connection.Together, they break down how Braxton generated 237 appointments in 30 days using organic LinkedIn prospecting, why most outreach fails (and how to avoid sounding spammy), and the mindset shift that makes modern selling feel more like serving. Braxton also shares the origin story of IBIY and how a simple “I believe in you” sticker idea turned into an app-enabled bracelet movement that tracks kindness as it spreads around the world. The conversation tackles a challenge every revenue leader faces: balancing purpose with performance in an increasingly metrics-driven world. This episode is essential listening for RevOps professionals, B2B growth teams, and business leaders who want to build scalable systems without sacrificing authenticity.What You'll LearnHow Braxton generated 237 organic appointments in 30 days by building targeted LinkedIn lists and running a structured outreach sequence.Why most LinkedIn outreach feels like spam and how to stand out How to use “high intention, low attachment” to keep prospecting consistent without getting derailed by rejection.Why “serve, not sell” works as a real growth strategy How raw, human communication can outperform overly polished sales messaging.How I Believe In You creates a trackable ripple effect of kindness. How leaders can balance purpose and performance by tying impact to sustainable business fundamentals.Resources MentionedLinkedIn Sales NavigatorI Believe In You (IBIY)IBIY mobile app NFC (Near Field Communication) chips Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you'll see: Benchmark data showing how you stack up to other organizations A clear view of your operational maturity Whether your business is ready to scale (and what to do next if it's not) Let's Connect Subscribe to the RevOps Champions Newsletter LinkedIn YouTube Explore the show at revopschampions.com. Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

Get a FREE Posing eBook from The Portrait System here: https://the-portrait-system.lpages.co/podcast-pose-funnel/Today, we have a very special re-release of the Portrait System Podcast! In this episode, host Nikki Closser interviews photographer/author/activist and body image expert Teri Hofford, who tells us about how she managed to expand her brand with body positivity. Listen in as Teri shares the ups and downs of her journey, how her own relation to body image has changed through the years, and how she now spreads body positivity to people around the world. If you're looking for an uplifting and inspiring conversation, then this podcast episode is for you!PODCAST LISTENER SPECIAL!! If you want to get started with the Portrait System, get a special discount using code “POD7” to get one month access for just $7 here https://theportraitsystem.com/pricing/IG https://www.instagram.com/theportraitsystem/YouTube https://www.youtube.com/c/theportraitsystemSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What if the only thing standing between you and the next level is the courage to ignore the experts? In this encore episode of The Game Changing Attorney Podcast, Michael Mogill sits down with Kara Goldin, Founder of Hint Water and bestselling author of Undaunted, to reveal what it really takes to build a brand, a company, and a category from the ground up. From rejection and industry pushback to Goliath competitors and well-meaning “experts” who swear your idea won't work, this conversation is a blueprint for staying unshakably committed to your vision, even when no one else understands it. Here's what you'll learn: Why bold ideas are doubted before they're celebrated — and how to push forward anyway How to distinguish genuine insight from the limiting beliefs of others What it takes to stay persistent when you're creating something no one has ever done before If you want a real-world example of what unwavering commitment can create, this episode is it. ---- Show Notes: 04:32 — Why Kara says she never would have started Hint if she knew how difficult the journey would be. 06:34 — What it took to create a completely new beverage category and convince buyers it mattered. 08:57 — The moment a senior Coca-Cola executive dismissed her idea and told her Americans “love sweet.” 12:51 — How Kara learned to separate genuine expertise from limiting beliefs disguised as advice. 16:06 — What watching Ted Turner build CNN taught her about conviction and pursuing ideas others doubt. 22:01 — How giving up Diet Coke for her own health became the unexpected catalyst for creating Hint. 30:56 — How little she actually knew about the beverage industry and why that ignorance helped her innovate. 35:25 — How landing Starbucks became a breakthrough moment that suddenly reversed without warning. 39:07 — Why Kara believes dark days don't last forever and how unexpected opportunities follow adversity. Links & Resources: Hint Water Undaunted by Kara Goldin Ted Turner Steve Jobs ---- Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O'Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 262. Roland Frasier — The Secret to Scale: How to Grow Your Business 193. Dan Fleyshman — Just Get Started: A Serial Entrepreneur's Secret to Success 172. Marcus Lemonis — The Three Keys to Business: People, Process, and Product

This episode is your wake-up call—because before you upgrade your goals, you must upgrade you.I'm walking you through the exact CEO-level audit I do every single December… the same audit that has helped me scale multiple companies, build stronger teams, clean up my brand, and operate with clarity instead of chaos.Most people think they're stuck because they don't know the next strategy.the truth? They're stuck because they haven't audited what's slowing them down.This isn't a fluffy planning session.This is where we get brutally honest about…what's outdated,what's leaking your energy,what's no longer aligned,and what has to change before you step into your next level.If you're tired of setting goals that don't stick...If you're done repeating the same patterns each year…If you're ready to lead like a CEO instead of operate like a firefighter…This episode will shift your entire trajectory.Things I Cover in This Episode→ BRAND AUDIT:Why your brand has nothing to do with colors, fonts, logos, or aestheticsThe #1 brand question that determines your next levelThe real reason confusion kills conversionConsistency, positioning, integrity, and audience alignment→ PERSONAL & PERFORMANCE AUDIT:The truth about capacity vs. motivationHealth, discipline, self-trust, and emotional bandwidthWhat your nervous system has to do with scalingWhy your calendar exposes your real priorities→ DECISION & LEADERSHIP AUDIT:The decisions you keep delaying (and what it's costing you)How avoidance becomes the silent bottleneckWhat true leadership actually requires as you scale→ FUTURE READINESS & SCALE AUDIT:The “Double Tomorrow Test”—would your business survive?Systems, automation, margins, burn rate, team rolesWhy growth breaks businesses that aren't structurally ready→ INTEGRATION:What to cut, what to keep, and what to call inThe leadership identity required for your next seasonThe real work required to step into 2026 with clarity and powerIf you've been feeling the friction—this episode tells you exactly why and exactly what to do next.If this episode stirred something in you… good.That means your next level is calling.

Original Air Date: January 04, 1955Host: Andrew RhynesShow: The Cisco KidPhone: (707) 98 OTRDW (6-8739) Stars:• Jack Mather (Cisco)• Harry Lang (Poncho) For more great shows check out our site: https://www.otrwesterns.comExit music from: Roundup on the Prairie by Aaron Kenny https://bit.ly/3kTj0kK

Bravo personality Daryn Carp discusses her five hottest pieces of pop culture right now. Also, Tyra Banks joins to discuss her new viral ice cream brand “Smize and Dream” and her new Christmas song to go along with it. Plus, Jenna and Al surprise a super fan and her boyfriend- she thinks she's here to play a trivia game, but her boyfriend plans to propose live on-air!   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Nima Jalali built SALT & STONE out of his apartment into a $100M+ brand, without ever pitching a single retailer. After an ACL injury redirected his path, he created something he desperately wanted but didn't exist, a high quality, clean deodorant, that actually performs. SALT & STONE has now become one of the fastest growing brands in the space to-date by doing things differently. Even right now, every 60 seconds a SALT & STONE deodorant is bought.  In this candid conversation Nima opens up about transitioning from a pro surfboarder into the Founder role, what it takes to build a killer team, and what keeps him going. He reveals the counter-intuitive strategy that got Sephora to come to him, and how he iterated his deodorant formula through 5 generations before calling it perfect. You'll Learn: Why going through 5+ product iterations beats launching "good enough"The digital excellence strategy that makes retailers chase you (not the other way around)How to build legacy brand positioning even as a one-person startupWhy getting a "no" from retailers too early can kill your momentumThe mindset shift from solo athlete to team builderThe key to building a digital identity that inspires & attracts customersCHAPTERS: 00:00 Introducing Nima Jalali, Founder & CEO of SALT & STONE3:00 Transitioning from Pro Snowboarder to Business Owner 4:55 The 5 Generations of Product Perfection6:45 How to Think Like Nike When You're a One-Man Show8:13 What Nima Did to Build a Brand Sephora NEEDS to Have10:09 Steps to Achieve Digital Excellence 12:39 SALT & STONE'S Philosophy on: Ingredient Sourcing, Product Development & Testing 19:06 How to Set Your Business Up to Grow Into a Legacy Brand From Day 1  22:07 The Retail Strategy That Never Fails 28:35 Tackling Global Expansion & Managing Expectations as a Founder   29:55 Single Most Impactful Thing NIma Did in The First 6 Months That Made SALT & STONE Successful  Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Key Topics Covered: Why most healthcare professionals struggle with the idea of “luxury” The difference between treating disease vs creating value How NHS-style dentistry limits patient experience and growth “People buy emotionally and justify financially” — why this matters The psychology behind smiles and perceived success How branding turns a regular clinic into a high-end experience The role of environment, storytelling, and trust in premium services Why investing in your brand is not greed — it's clarity Social media's influence on confidence, perception, and self-worth What healthcare professionals get wrong about money and image Who This Episode Is For: Healthcare professionals Entrepreneurs building personal brands Anyone transitioning from service-based work to premium positioning People stuck in underpaid systems who want more control Listeners interested in psychology, branding, and value creation Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Send us a textIn this episode of The Wealth Vibe Show, host Vinki Loomba is joined by Kim Lisa Taylor, a nationally recognized corporate securities attorney, author, and founder of Syndication Attorneys, PLLC. Kim shares her wealth-building journey, starting from her career as an environmental consultant to becoming a leading attorney in the world of real estate syndication. She discusses the importance of alignment, trust, and integrity in raising capital, and how knowledge and education are key to succeeding in the syndication space.Key Insights:From Consultant to Attorney: Kim's career shift and how she leveraged her skills in real estate syndication.Capital Raising with Integrity: The importance of relationship-building, legal compliance, and educating investors.Successful Syndicators' Mindsets: Key traits of effective capital raisers and why knowledge is power.Legal Risks and Compliance: Consequences of cutting corners and ensuring legal strategies are sound.Energy and Wealth: The role of mindset and alignment in long-term success.Episode Timestamps:00:00 - 05:28: Kim's journey to becoming a corporate attorney in syndications.05:28 - 09:28: Key traits of successful capital raisers09:28 - 15:49: The risks of improper legal strategies15:49 - 22:09: Staying compliant when working with capital raisers32:23 - 39:32: The importance of energy, mindset, and communication

Is your "swag" secretly hurting your brand? In this episode of Sales & Cigars, Walter sits down with Eric Turney from The Monterey Company to talk about why your promo gear should do more than just check a box—it should actually say something about your brand. Eric shares his unconventional path from construction, to almost becoming a physical therapist, to "falling backward" into sales and eventually buying the company he worked for. He and Walter dig into the real differences between being a great salesperson and being a great sales manager, handling customers who only care about price, and why saying "no" is sometimes the most professional move you can make. They also get into the nuts and bolts of branded merch: why quality matters, how to help clients think beyond cheap t-shirts, and what the pandemic and shipping chaos taught Eric's team about communication, margins, and long-term customer loyalty. If you've ever ordered promo products for an event, trade show, or team—and regretted it—this one's for you. In This Episode: College vs reality – Why what you learn in college has almost nothing to do with building wealth or becoming an entrepreneur. Rich Dad, Poor Dad mindset – The books that shifted Eric's view of money, business, and long-term wealth creation. From construction to custom merch – How a layoff, a false start in physical therapy, and a new baby on the way pushed Eric into sales at The Monterey Company. Learning sales on the fly – Word tracks, repetition, and what he learned from a top car salesman buddy. The Dutch Bros lesson – Why consistently great experience beats mediocre product—and how Eric trains his reps to "bottle" that. Salesperson vs sales manager – Why being good at selling doesn't automatically make you good at leading a sales team—and what Eric had to learn the hard way. Needing to be liked – Staying up late worrying about orders, over-promising, and the shift from "pushover" to respected advisor. When to say no – Recognizing problem customers, setting boundaries, and why "if they come for price, they'll leave for price." Niche focus – How Monterey naturally gravitated to government, military, and public service clients—and what those buyers really need. Helping the real decision-maker – Working with marketing coordinators and event planners who are tasked with buying merch but don't know where to start. The Core Four sales process – Call leads quickly, text often, quote fast, and get an art proof in front of the customer ASAP. COVID, ports, and tariffs – Container costs jumping 10x, shipping delays, switching to air freight, and choosing to eat margin to preserve long-term relationships. Quality vs cheap – Why spending 20–50% more can result in a 10x better product—and how that shows up in customer perception. Brand alignment in merch – Walmart polos vs Carhartt gear, why your team's apparel reflects your brand values, and how "one thing is how you do everything." Upselling the smart way – Medals plus shirts, plus stickers; building better event experiences instead of just pushing more product. Lifetime value thinking – Why Eric would rather lose margin on a few orders than lose a great client for good. Cigars & solitude – Eric's "special occasion" approach to cigars and why a great stick pairs well with quiet, not crowds. Connect with Eric Turney LinkedIn: https://www.linkedin.com/in/eric-turney/ The Monterey Company: https://montereycompany.com/    Connect with Walter Crosby and Sales & Cigars: Website: Helix Sales Development LinkedIn: Walter Crosby Instagram: @wcrosby248 Facebook: Helix Sales Development   Share Your Thoughts: We'd love to hear your feedback and experiences! Drop us a line and join the conversation on social media using #SalesAndCigars.   Never Miss an Episode! Join the Sales & Cigars community by subscribing to our podcast and YouTube channel: Subscribe to the Podcast: Apple Podcasts: Subscribe on Apple Podcasts Spotify: Follow on Spotify ...and wherever you listen to podcasts!   Subscribe to Us on YouTube: Stay updated with our latest video content by subscribing to our YouTube channel. Hit the bell icon for notifications on new uploads! YouTube: Sales & Cigars Channel   Stay in the loop: By subscribing, you'll get instant access to new episodes, insightful conversations, and bonus content designed to elevate your sales skills and more. Keep savoring those cigars and stay sharp in sales! Until next time, keep listening to Sales & Cigars—the podcast where the only smoke we blow is from cigars.

In this episode of Hustle Inspires Hustle, Alex Quin sits down with Brandon Travin, Director of Sales and Partnerships at Resident.com, a legacy luxury lifestyle publication founded by his father in 1988. Brandon shares how he helped transform the brand from a print-focused magazine into a modern, digitally dominant media company with a domain authority of 70. They discuss the power of SEO, personalized brand partnerships, email marketing, luxury events, and leveraging AI in content. Brandon emphasizes the value of storytelling, long-term relationships, and meeting clients where they are. The episode also highlights the importance of combining tradition with innovation while staying true to brand values in the fast-evolving luxury media space.Episode Outline:[00:00:00] Intro and welcome[00:01:30] Brandon's background and Resident.com origin story[00:05:45] From local paper to global luxury publication[00:09:10] Family legacy and media industry roots[00:12:00] Brandon's digital transformation strategy[00:16:50] Growing Resident.com's domain authority to 70[00:19:20] Balancing print and digital[00:22:00] Focus on travel, real estate, fashion, dining[00:25:45] Brand activations, events, and client strategies[00:29:30] High-profile covers, celebrity features[00:32:10] The power of storytelling in luxury branding[00:36:15] Leveraging AI and multilingual content[00:41:30] Sales wins and in-person dealmaking[00:43:45] Brandon's values and how he wants to be rememberedWisdom Nuggets:Legacy Can Fuel Innovation: Brandon Travin didn't just inherit a company—he brought it into the digital age, using Resident.com's trusted legacy as a launchpad for tech-driven growth.SEO is a Long Game: Achieving a domain authority of 70 in under three years came from consistency, content upgrades, and leveraging the strength of the Resident.com domain.Print Still Has Power, But Digital Scales: Print remains a high-touch brand tool, while Resident.com drives scalable traffic and conversion—showing how modern media needs both.Sell With Purpose, Not Pressure: Brandon highlights that listening deeply to client goals and customizing media plans around their KPIs builds trust and long-term wins.Meet Clients Where They Are: From targeted email campaigns to luxury events and global SEO visibility, Resident.com's success lies in reaching audiences across every relevant channel.Power Quotes“It doesn't always have to be money—you don't always need to make something out of the relationship.” - Alex Quin “Luxury is personal. You gotta meet clients in person.” - Brandon Travin “I want Resident.com to be the go-to for luxury in every major city.”Connect with Brandon:Instagram: (https://www.instagram.com/brandon.travin)Linkedin: (linkedin.com/in/brandontravin)Resident Magazine Website (https://resident.com/)Connect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram: (https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sometimes the biggest creative breakthroughs start with a mistake, and no one proves that better than Massimo Bottura.The three-Michelin-star chef behind some of the world's most iconic dishes built his reputation on turning accidents, constraints, and tradition itself into something entirely new. In this episode, we break down his marketing lessons with the help of our special guest Abel Grünfeld, VP of Marketing at Riverside.Together, we explore what B2B marketers can learn from transforming mistakes into memorable stories, using constraints to spark better ideas, and leading with calm adaptability when things inevitably go off script.About our guest, Abel GrünfeldAbel Grunfeld is Riverside's VP of marketing and first employee. He is a growth strategy expert, specializing in scaling our digital presence and building an efficient marketing pipeline. What B2B Companies Can Learn From Massimo Bottura:Turn mistakes into magnetic storytelling. Massimo Bottura's most iconic dish was born from a dropped lemon tart, which is proof that imperfections can become brand-defining moments. Abel explains, “ [It's] very inspiring to take this high stress environment… and transform it into something that actually is unique, much more creative, much more powerful in terms of storytelling.” In B2B, the same principle applies. When a campaign breaks, a launch misfires, or a plan goes sideways, don't hide it. Shape it into a story. Audiences connect most with brands that reveal the creative, human process behind the work. Your “oops” moment might become your most memorable asset.Use constraints to fuel creativity. In high-pressure kitchens, limitations create innovation, not less of it. Abel notes, “Your constraints are your advantage… By being very intentional and aware of what your constraints and disadvantages are, you can be really focused on how to use these to actually create some sort of playing field where you can be more successful.” B2B teams often don't have unlimited budgets, bandwidth, or time. That's not a disadvantage, that's focus. Constraints sharpen your narrative, strengthen your positioning, and force bold creative choices. The boundaries become the catalyst.Plan for surprises and lead through them. Massimo Bottura thrives by embracing unpredictability, treating chaos as a space for invention. Abel shares, “You always plan, but you cannot always control the outcomes… you need to plan to be surprised… and  to figure out how you make the most out of any situation.” For B2B marketers, this is the mindset shift. Markets shift. Teams change. Campaigns don't go as expected. The brands that win are the ones that stay calm, adapt quickly, and turn the unexpected into momentum. Build flexibility into your strategy so you can transform disruption into differentiation.Quote“Real creativity, very often, it's a coincidence of different factors.  There's an unintentionality behind creation that when you plan everything out, you'll never come to that result. When you allow space for exploration, for playfulness, for doing things that you never planned… sometimes they're better than what you actually can envision and visualize yourself.” Time Stamps[00:55] Meet Abel Grünfeld, VP of Marketing at Riverside [00:52] Why Massimo Bottura?[01:59 The Role of VP of Marketing at Riverside[03:02] Behind the Scenes of Massimo Bottura: The Italian Culinary Genius[14:58] Marketing Lessons from Massimo Bottura[26:19] Where are B2B Companies at with Video?[32:07] The Importance of Video Content[41:34] Content Strategy at Riverside[44:47] Simplifying Video Production[47:07] Consolidating Video Creation Tools[49:07] Final Thoughts and TakeawaysLinksConnect with Abel on LinkedInLearn more about RiversideAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The college price tag keeps climbing, but draining savings or delaying retirement doesn't have to be your only option. We sit down with Lance Morgan, founder of College Funding Secrets, to map out a step-by-step approach for turning smart real estate moves and tax strategy into a reliable engine that pays for tuition while protecting your future. Lance pulls back the curtain on why many high earners miss out on aid, how 529 plans can quietly work against you, and where short-term rentals can create the kind of “tax scholarships” that rival the cost of a private university.We get specific about the short-term rental advantage: active losses that can offset W‑2 income, the return of 100% bonus depreciation, and the FAFSA timing that makes junior year of high school a pivotal window. You'll hear how to underwrite an STR with real data—occupancy, average daily rate, and seasonality—using tools like AirDNA, and why design, amenities, and ranking on page one are the difference between middling revenue and top-percentile performance. Lance shares practical operating tactics for a hands-off model with management baked into the numbers, so you're not spending weekends washing sheets.We also dig into asset positioning to avoid common aid mistakes. Learn which accounts count against you, why retirement vehicles often don't, how to value property conservatively for aid forms, and when the CSS profile changes the rules for private schools. For liquidity and resilience, Lance explains using a properly structured life insurance policy as a source of low-rate loans for down payments and slow seasons, so you preserve compounding while keeping your real estate plan moving. By the end, you'll have a clear playbook to fund college through cash-flowing assets, reduce taxes, and keep your retirement on track.If this strategy guide helps, follow and subscribe, share it with a friend who's staring down tuition, and leave a quick review so more families can discover smarter ways to pay for college.How to connect with Lance?Website: https://collegecostsecrets.comInstagram: https://www.instagram.com/collegefundingeducation/Linkedin: https://www.linkedin.com/in/lance-morgan-college-funding-secrets/Youtube: https://www.youtube.com/@Lance_CollegeFundingSecrets Ready to scale your Amazon business? Click here to book a strategy call. https://calendly.com/firingtheman/amazon Support the show

Today on the show: live to D.C. for the latest on healthcare with natalie Brand from CBS News. Alex Stone from ABC News in LA updating the Reiner murders. Following the Brown University shooting. Scott Slade live on the future of the Georgia income tax. Plus, Gunnar Nelson joins us live! 9am-noon on 95.5 WSB.

Today on the show: live to D.C. for the latest on healthcare with natalie Brand from CBS News. Alex Stone from ABC News in LA updating the Reiner murders. Following the Brown University shooting. Scott Slade live on the future of the Georgia income tax. Plus, Gunnar Nelson joins us live! 9am-noon on 95.5 WSB.

Today on the show: live to D.C. for the latest on healthcare with natalie Brand from CBS News. Alex Stone from ABC News in LA updating the Reiner murders. Following the Brown University shooting. Scott Slade live on the future of the Georgia income tax. Plus, Gunnar Nelson joins us live! 9am-noon on 95.5 WSB.

Are you ready to stop relying on a single platform and take true control of your bookings, brand, and profits?In this episode, I sit down with Jennifer Spencer— who left her corporate career to master the world of direct bookings. Jennifer's journey from a single property in the Canadian Rockies to a diversified portfolio in Maui taught her one powerful lesson: you need to own the guest relationship.We dive deep into her proven, anchor strategies for success:Crafting property brands that guests instantly recognize and remember.Leveraging email marketing to drive loyalty and repeat, direct bookings.Implementing smart automations that scale income without sacrificing the personal, top-notch guest experience.If you feel overwhelmed by the thought of shifting from one platform to multiple channels, Jennifer offers a practical, step-by-step roadmap for taking manageable action, discovering your unique hosting style, and building a supportive network.Tune in to learn how to brand boldly, optimize smarter, and turn casual stays into lifelong fans.HIGHLIGHTS AND KEY POINTS:[01:03] A short introduction about our guest Jennifer Spencer, and how she got into the short-term rental industry in the Canadian Rockies to expanding to Maui[03:53] Jennifer shares how her transition from corporate sales and marketing into the vacation rental space happened almost unexpectedly[06:08] Jennifer highlights the mindset shift required to move from an Airbnb-only approach to a diversified, business-driven booking strategy[10:16] Jennifer shares her go-to tools and guest-experience strategies that reliably drive repeat direct bookings[12:19] Jennifer outlines a balanced, human-first approach to using AI in guest messaging without sacrificing authenticity[16:05] Jennifer shares her compliant, subtle strategy for priming guests for direct bookings without violating platform rules[18:28] Jennifer's top strategies for helping a property go from staying afloat in the market to truly outperforming its competitive set[21:31] Why dynamic pricing tools only work when paired with proactive revenue management[25:20] Jennifer explains why a defined, memorable brand is critical for driving direct bookings and standing out in a saturated market[29:13] The critical role of guest communication and proactive problem-solving in creating memorable experiences and earning five-star reviews[34:54] Jennifer highlights that the biggest challenge in shifting to a diversified direct booking strategy[39:15] The lightning round Golden Nuggets:“If you're really wanting to grow, whether it's one or two or an empire, you need to have a diversified strategy.”“I'm also super passionate about making sure that we are doing the work– number one that is within our genius zone. But it's also work we enjoy. If you don't enjoy that, don't just not do it. Delegate it to someone else.”“If there's nothing unique about you, it can be very difficult to stand out.”“You can turn any negative situation into a positive if you handle it properly.”“Find the support that matches what you need and what you're looking for.”Let's...

Keegan Curtiss (Realtor, Minnesota) shares how her social media marketing helped her become a local celebrity.

The Grinch is now the top-selling IP of the holidays… Because consumers prefer the anti-hero.Zegna's $1,100 sneaker makes $160M/year… because the ultimate luxury is slooooooow.Carvana is officially the craziest stock of the last 3 years… because of 43,000 problems.Forget the Santa Rally, how about the “Dreidel Rally?”... Stocks pop for Hanukkah.$ZGN $CVNA $SPYBuy tickets to The IPO Tour (our In-Person Offering) TODAYAustin, TX (2/25): https://tickets.austintheatre.org/13274/13275 Arlington, VA (3/11): https://www.arlingtondrafthouse.com/shows/341317 New York, NY (4/8): https://www.ticketmaster.com/event/0000637AE43ED0C2Los Angeles, CA (6/3): https://www.squadup.com/events/the-best-one-yet-liveGet your TBOY Yeti Doll gift here: https://tboypod.com/shop/product/economic-support-yeti-doll See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.