The Growth Theory - Grow your ecommerce or DTC brand.

Launched in 2016, Powerdot is disrupting the EMS industry. The vision of Eric Glader, founder and CEO of Powerdot, is to give people easy and affordable access to world-class muscular therapy, right in the comfort of their homes, in the gym, or on the field.In this episode, Eric shares insights on how he seized the opportunity to innovate an industry dominated by global corporations. His story goes beyond building a product which generated over one million dollars in sales in the first 6 months of operation. Listen to this episode to learn how resilience and great execution combined with building a team of A-players turned Powerdot into an 8-figure global brand in just 4 years.Eric explains, “We feel we can make a change in the way healthcare is delivered. And, more importantly, our focus has always been ‘How do we deliver more healthcare to more people at a better price?'”Today's actionable podcast brings topics like:Key learnings from growing a company from 0 to an 8-figure revenuePre-launch product marketing tacticsHow focusing on authentic organic growth can lead you to your first $1MComing out on top from challenges threatening business survivalBuilding a team that cares about your product as much as you doRetaining talent and fostering a supportive growth environment for the team

Today's actionable podcast brings topics like:How to prove your worth & getting investors to say yesPitch perfect: how to craft your message in order to communicate clearly Starting up a business as a one-man teamGetting initial traction through leveraging your existing networks Generating large quantity orders through community outreach LinksShineOn Profits On DemandShineOn.com EricToz.comEric on FacebookEric on LinkedInCartloop

Today's podcast brings actionable topics likeIndiegogo challenges, tips & tricksGetting early traction for your productCreating a community around your brandPost-launch challenges and getting the product out into the marketScaling your business to support global delivery

Today's podcast brings actionable topics like:Validating your idea to check for market fitCreating patents and trademarks for a new productLeveraging Facebook ads to check customers' interest and drive price decisionsHow a million-dollar, non-employer business turns to freelancers and contractors for expert adviceExtending your business network through social media (LinkedIn) 

In this episode Andrei and Aaron talked about:Growing Hush Blankets to 8-figure revenue in less than 3 yearsHow their appearance on Dragon's Den (Canadian version of Shark Tank) helped them scale and expand their businessThe Pros and Cons of a Kickstarter campaign that raised over $1MSaving $1M a year through running your own fulfilment centerUsing advertising platforms responsiblyAaron Spivak on LinkedIn Aaron Spivak on InstagramHush BlanketsCartloop

In this episode we covered topics like:Strategies for building a leading DTC brandEngineering a successful product-market fitThe psychology of acquisitions: why people buy the product they do and how to differentiate yourself with so many options availableThe 6 pillars of a successful product market fit:Product. Finding a quality product and ensuring there is a need for it in the marketBrand. The creative process behind building a leading brand is paramount - from product photography to the look and feel of your online storeCommunity: building a community around your brand and finding supportersExperience: Amazon is dominating customer serviceValues: what are the values your brand stands for? Is it Fair trade or eco-friendly? Find what makes you unique and implement it in all areasCulture: The way you scale your team and the culture you promote internally

In this episode, we covered topics like:Strategies for planning and building an MVPHow to leverage TV and media to boost initial tractionPros and cons of building a unique product from scratchThe must-have checklist of every manufacturerHow to protect your IP rights without spending a fortuneLinksKirpal Bharaj's LinkedinStaySixty.comCartloopRead the episode blog post here. 

In this episode, we talked with Will Critcher, Director of eCommerce for Death Wish Coffee Company: the world's strongest coffee. We sit down with Will to find out the secrets behind what makes Death Wish one of the fastest-growing consumer brands in the US and why the community of supporters they built is so engaged and committed. We talked about building a legacy brand, growth hacks and Amazon sales, but also – we heard some fun behind the scenes stories!Today's podcast brings actionable topics like:Strategies for finding the right communications channel at the right time – and letting go of those that do not bring resultsMarketing to multiple age groups and keeping your customers loyal throughout the yearsHow brands build communities without complex resources or high budgetsWhat is a legacy brandHow Death Wish Coffee Company became the #1 best-selling ground coffee on Amazon for the past 5 years  and the #5 best-selling grocery product on Amazon in 2019How the 3rd highest revenue day the company has ever had (6 figures within a few hours) happened during a pandemicLinksWill Critcher's LinkedinDeathwish CoffeeCartloop

Building video content that converts it's (still) a challenge for most DTC brands. In this episode, Lewis Fausett, the COO of Patrick Adair Designs shares his insights and techniques which helped the exotic luxury ring brand go from 20K to 750K Youtube subscribers in just a couple of years. You'll find out why creating fresh content is better than creating “perfect content”, how to build a content strategy for a DTC brand, how to launch video ads on a budget and much more.Episode notesToday's actionable podcast brings topics like:Building a massive Youtube subscriber baseChallenges and benefits of selling hand-crafted products How to get inspiration for creating video content How to launch MVP videos that convertScaling video ads on Youtube, Facebook, and Tik TokThis is a must-listen for those who want to build a content machine for their DTC brand.LinksPatrick Adair DesignsPatrick Adair SuppliesPatrick Adair Designs Youtube ChannelLewis Fausett's LinkedinLewis' DTC NewsletterStone Coat Countertops Adobe PremiereCartloop

What do the fastest growing DTC brands have in common? They all look at marketing as a 3-step process: awareness, nurturing and trust-building. In this episode, Erik Huberman, the Founder of Hawke Media shares his approach to building a holistic marketing strategy that turns shoppers into long-term brand advocates.Today's podcast brings actionable topics like:Why most brands fail at nurturing and building trust with customersHow to craft a marketing strategy that turns shoppers into brand advocatesChoosing between social vs. intent-based adsWhy brands fail to understand the “Consideration Period”How to leverage word of mouth as a marketing channelThis is a must-listen for those who want to build a solid marketing foundation for their DTC brand.LinksHawke MediaErik Huberman's LinkedinErik Huberman's Twitter Cartloop

Today's actionable podcast brings topics like:Validating your idea before launching a DTC brandDeveloping a content marketing strategy Innovating by creating new digital experiencesThe importance of understanding consumer trendsWhy reverse engineering high-growth brands is essentialThis is a must-listen for those who want to build a fast-growing organic DTC brand.LinksMallama SkincareRishi Sharma's LinkedinDescriptStoryChiefHello Woofy LaterCartloopPageFly

Today's actionable podcast brings topics like:The best way to launch a DTC brand todayCreating scroll-stopping Instagram contentThe advantages of a building a complex supply chainBuilding a DTC brand vs. dropshippingPlanning an exit strategy for your brandThis is a must-listen for those who want to build or scale a fast-growing brand today.LinksNeonBeachMidnightCityMatthew Kelly InstagramUnfiltered PodcastCartloop

Today's actionable podcast brings topics like: One-to-many marketing vs one-to-one marketingThe risks and challenges of over-communicating as a brand and how to avoid itSelecting the marketing channels based on demographicsHow to use Direct Mail as part of your marketing strategyHow to ensure email, SMS and direct mail are working together to augment resultsBuilding the foundation for email & SMS marketing successHow to choose the right digital marketing agency for your brand.This is a must-listen for those who want to drive growth by not relying on a single channel —but by using a holistic approach.LinksTinuiti.comRyan McGuire LinkedInCartloop

In this episode, our guest is Joe Parenteau, the Co-founder and CEO of Fable. Fable is a Direct-to-Consumer brand that makes it easy for people to set a beautiful table at home. Their artisan-crafted dinnerware, including ceramics and flatware, is not only Instagram like, but also ethically crafted and sustainably made. In this episode Andrei and Joe talk about finding and validating a business idea, storytelling to differentiate the brand, building a supply chain of artisans across the world and the role Techstars played in building and scaling Fable.Linkshttps://fablehome.cohttps://cartloop.io