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Most businesses are trying to sell with sales pages, pitch decks, and feature lists—while the most powerful sales tool is sitting right in front of them: their customers' stories.In the fifth and final episode of the Stories That Stick series, I break down the art and science of customer stories—how to capture authentic transformations from your clients, how to structure them for maximum impact, and how to use them to sell without selling.If you want to build a business that earns trust and converts consistently, it's time to step back and let your results—and your clients—do the talking.What You'll Learn in This EpisodeWhy customer stories convert better than traditional marketingThe 3-part framework to craft compelling, relatable storiesThe difference between testimonials and transformation storiesHow to extract emotional and practical shifts from your clientsWhere and how to use customer stories across your businessReal examples of client stories that inspire and convertKey Takeaways✔️Customer stories are more powerful than your best pitch.✔️People don't buy because of logic—they buy because of emotional resonance.✔️Relatable beats impressive—choose simplicity over inflated results.✔️The story arc = Normal → Explosion → New Normal.✔️Ask the right questions to uncover the emotional and practical before/after.✔️Client voices are your strongest proof. Use them. Everywhere. Timestamps[00:00] – Why customer stories outperform sales pitches[02:00] – Overview: the final episode in the 5-part storytelling series[05:00] – What a customer story is (and what it's not)[07:00] – Why small, relatable stories build more trust than big wins[09:00] – The mindset shift: letting others be the hero of your brand[11:00] – The 3-part story arc: Normal → Explosion → New Normal[13:00] – What questions to ask to get emotional and practical depth[16:00] – Where to use customer stories across your business[18:00] – Real example of a client transformation (Sarah's story)[22:00] – Final reminders: document, share, and use your storiesYour Challenge This WeekChoose one past client you've helped (big or small).Use the 3-part story arc to write their story: Normal → Explosion → New Normal.Share it somewhere—email, DM, podcast, story, or sales page.Tag me on Instagram @itsgeorgebryant so I can read and celebrate your work!This is the fifth and final episode in the 5-part podcast series on entrepreneurial storytelling, based on Stories That Stick by Kindra Hall.Listen to the full series to master storytelling that connects and converts:Ep. 591 Stories That Stick: The Four Stories Every Entrepreneur Needs to TellEp. 593 The Value Story: Sell the Transformation, Not the ThingEp. 595 The Founder Story: Turn Your Why Into ConnectionEp. 597 The Purpose Story: Inspire Alignment and LoyaltyClick here to access the workbook!Join The Alliance – My Relationship Beats Algorithms™ community for high-integrity entrepreneurs.Apply for 1:1 Coaching – Scale your business with storytelling, simplicity, and soulLive Events – Get in the room where your next breakthrough happens: mindofgeorge.com/event

Adam Wilson is the CO-Founder, Head of Strategy and Creative at D/CALAdam Wilson shares his journey from the advertising world to founding his own agency, D/CAL. He emphasizes the importance of understanding subcultures over demographics in modern marketing, the evolution of digital marketing, and how his diverse team drives innovation. Adam discusses the challenges and rewards of building an agency that focuses on real-time audience insights and the creator economy, while also providing valuable advice for aspiring agency founders.Topics Covered: Understanding subcultures is crucial for effective marketingThe digital landscape transformationDiversity in agency teams fosters innovation and creativityReal-time audience insights vs traditional demographicsThe agency's success relies on understanding client needs and challenges.Working with Co-Founder Tony HawkAuthenticity in marketing leads to more resonant brand narrativesYou can follow what Adam Wilson is up to on LinkedInConnect with Adam:Website: dcalagency.com Email: info@dcalagency.comSocial Media: @dcalagencyLike what you hear?  Please consider subscribing on Apple Podcasts or Spotify and leave a short review. It takes less than 60 seconds, and it really makes a difference.The Group Y Live Podcast come out across all podcast players with a new episode every two weeks on Thursday. Past guests on The Rad Season Show include Courtney Carter, Stacy Peralta, Monica Medellin, Wim Hof, Mike Cessario, Circe Wallace, Selema Masekela Gerry Lopez and more.Contact Oli Russell-Cowan On Instagram olirussellcowan On LinkedIn at olirussellcowan Thanks for listening & keep it rad!

Curious about adding a course to your agency model—but not sure if it's worth it?As agency owners, we're always looking for smarter ways to scale.Products. Templates. Digital assets.The idea is simple: take what you know, turn it into something scalable, and earn while you sleep.But here's the nuance we don't talk about enough:Courses don't remove complexity.They shift it—from service delivery to audience building, funnel building, and volume marketing.That's what I explored with Kwadwo Sampany-Kessie,—agency owner, course creator, and host of the popular Art of Online Business podcast on this week's Small But Mighty Agency podcast.We unpack:Why he created a course for an audience his agency couldn't serveHow he validated the offer before building itThe honest truth about course revenue and time savingsWhy low-ticket offers need high-volume marketingThe double-strategy it takes to grow two different offers

In this wide-ranging episode of MiCannaCast, Groovee and CannaDave cover everything from the science vs. hype of the entourage effect to the evolving cannabis and music crossover at Detroit's Movement Festival. We break down:Whether the entourage effect is real or just marketingThe latest cannabis news, including a Woody Harrelson dispensary break-inThe growing number of cannabis-infused events across MichiganUpcoming June events like Resin Rivals, Gems & Genetics, and the pop-up dispo at MovementPlus, Groovee opens up about creativity, mental health, and what it means to truly evolve. An unfiltered and impactful conversation for cannabis lovers, industry insiders, and curious minds alike.

Subscribe to DTC Newsletter - https://dtcnews.link/signupWelcome to the DTC Podcast! In this episode, Eric sits down with Tomer Tagrin, Co-Founder and CEO of Yotpo, the leading retention marketing platform for e-commerce brands. Tomer shares the behind-the-scenes story of Yotpo 2.0, a complete transformation across product, pricing, service, and marketing — built to serve the modern DTC ecosystem.Key Insights:How Yotpo rebuilt its product team to innovate faster in reviews, loyalty, and SMSThe real cost and payoff of changing a large SaaS company's cultureWhy AI will erase code as a competitive moat — and what brands should prioritize nowHow Yotpo is preparing brands for a future of one-to-one loyalty marketingThe strategic power of investing in agency partners beyond simple referralsIf you're building a DTC brand, working at an agency, or leading a SaaS platform, this episode is packed with practical lessons on what true business evolution looks like in 2025.Timestamps00:00 – Why Yotpo Had to Reinvent Itself02:15 – Tomer's Health Journey and Personal Transformation04:50 – Rebuilding Yotpo's Culture from the Inside Out08:10 – AI's Role in Yotpo's Product and Marketing Innovation12:30 – Competing with Klaviyo and the Future of ESPs16:00 – The Power of AI-Driven Loyalty and Reviews18:30 – Yotpo's CDP Acquisition and Vision for 1:1 Marketing21:00 – Why Agencies Are Critical to Yotpo's Ecosystem23:20 – The Marshmallow Test and Long-Term Thinking26:45 – Advice for Founders Navigating Economic Uncertainty30:00 – Yotpo's Future Vision and Personal Habits for Peak PerformanceHashtags#DTCpodcast #Yotpo #EcommerceStrategy #TomerTagrin #RetentionMarketing #AIBusinessTools #CustomerExperience #DirectToConsumer #SaaSInnovation #AgencyGrowth #EmailMarketing #SMSMarketing #CustomerLoyalty #FounderMindset #DigitalTransformationSubscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Unlocking the Secrets of Social Media Marketing: Insights from Emma Tessler of Ninety Five MediaIn this episode of The Thoughtful Entrepreneur, host Josh Elledge chats with Emma Tessler, the Founder and CEO of Ninety Five Media. Emma shares her journey from solopreneur to agency leader, offering insight into how small businesses can scale through intentional content marketing. She also discusses the balance between creativity and data, the evolving role of social platforms, and why longer-form video is the future of digital engagement.Finding Balance in a Digital WorldEmma began the conversation by opening up about her personal growth journey—specifically how she's cultivated balance in a world driven by digital noise. After spending years pouring everything into her business, she realized the importance of unplugging and finding a creative outlet. For Emma, that outlet is needlepoint. It's a meditative activity that brings joy, social connection, and a refreshing break from screen time.Transitioning into her business, Emma introduced Ninety Five Media, a digital marketing agency that serves small businesses looking to grow their audience and convert followers into paying customers. The agency provides a full suite of services including strategy, content creation, community engagement, and performance tracking—so founders can stay focused on running their business without the overwhelm of managing their online presence.Emma also shared her outlook on social media trends. While many users feel disenchanted by algorithm shifts and platform saturation, she believes there's opportunity for brands that deliver meaningful, educational, and story-driven content. Longer-form video, especially on platforms like TikTok and Instagram, is outperforming short clips by increasing audience retention and deepening brand connection.About Emma TesslerEmma Tessler is the Founder and CEO of Ninety Five Media and host of the podcast Stop Scrolling, Start Scaling. With nearly a decade of experience in the digital marketing space, Emma leads a powerhouse team that helps small businesses create content that drives real growth. Her mission is to empower founders with strategies that convert and build community-driven brands.About Ninety Five MediaNinety Five Media is a full-service digital marketing agency helping entrepreneurs grow through strategic content creation and social media engagement. From content calendars to analytics, the agency specializes in delivering results without locking clients into long-term contracts. Their motto: create content that converts and builds lasting community.Links Mentioned in this EpisodeNinety Five Media WebsiteEmma Tessler on LinkedInStop Scrolling, Start Scaling PodcastKey Episode HighlightsWhy Emma uses needlepoint as a creative and mindful outletHow Ninety Five Media supports small business owners with done-for-you marketingThe importance of video—especially long-form content—for building trust and conversionsWhy data should drive your content strategy, not trendsThe power of community building in growing an online presenceConclusionEmma Tessler reminds us that...

NEW AIRBNB POLICY JUST DROPPED...AND IT COULD KILL YOUR LISTING.If you collect emails, drop a guidebook link, or offer guests early check-in via Venmo…You might be in violation of Airbnb's new policy.In this episode, Mike Reilly breaks down exactly what Airbnb's new off-platform & fee transparency rules mean for STR hosts.And how to stay compliant without losing control of your business.You'll learn:The exact actions Airbnb will now penalize (even by AI detection)Why asking for an email could get you flaggedHow to safely use guidebooks, QR codes, and text marketingThe only way to charge guests for add-ons (without breaking policy)The smart way to collect damage waivers and manage taxes without riskIf 80% of your bookings come from Airbnb, you can't afford to get this wrong.02:30 – Dangerous Moves: Why Secret Messaging Will Get You Flagged05:00 – Booking Extensions & Repeat Guests: What's Now Off-Limits07:30 – Is Direct Booking Worth It? Margins vs Platform Protection10:00 – Hostfully Links, Guidebooks & Legal Loopholes Explained13:00 – Mandatory Disclosures: HOA Rules, Emails & County Compliance15:00 – Fee Transparency: Avoiding Suspensions With Clean Listings18:00 – Payment Violations: Why Airbnb Bans Zelle, Venmo & Side Deals21:00 – Damage Waivers Over Deposits: How to Protect and Profit24:00 – Airbnb AI Enforcement: Messaging Triggers and Flagging Risks27:00 – Contact Info Restrictions: What You Can and Can't Ask Guests30:00 – SMS Tactics: Getting Verbal Consent and Staying Compliant33:00 – Future-Proofing: Will Airbnb Eliminate Direct Contact?36:00 – Review Removal Struggles: Why AI Appeals Are Failing Hosts39:00 – Case Study: Retaliatory Reviews & the Fight for Fairness42:00 – Platform Fatigue: Why Community Knowledge is Your Best WeaponGet FREE Access to our Community and Weekly Trainings:https://group.strsecrets.com

In this episode, Steve Fretzin and Lindsey Busfield discuss:The nuances and strategic use of SEO for law firm marketingThe importance of selective client intake for long-term successEvaluating the effectiveness of social media versus SEO in legal marketingUtilizing modern website tools and AI-driven bots for better client engagement Key Takeaways:SEO can be a game-changer, but only for firms in the right geographic and competitive conditions—others should consider niche targeting or different marketing strategies entirely.Social media rarely drives real case volume for law firms, unless it's used with intention, high-quality content, and deep community alignment.Choosing the right clients is just as important as hiring the right team, because poor client fit leads to burnout, financial issues, and strained relationships.Website platforms should match your marketing goals, with WordPress offering the best SEO flexibility, while simpler tools like Squarespace are fine for credibility-focused sites. "I have never talked to a lawyer who has said, 'Yes, I am getting half of my caseload through social media because it's so great.' That being said, social media can be really helpful as part of a grassroots campaign." —  Lindsey Busfield Got a challenge growing your law practice? Email me at steve@fretzin.com with your toughest question, and I'll answer it live on the show—anonymously, just using your first name! Thank you to our Sponsors!Rankings.io: https://rankings.io/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ Episode References: Intaker: https://intaker.com/LinkedIn Tutorial for Business Development: https://www.youtube.com/watch?v=0EWfLRtUL0g About Lindsey Busfield: Lindsey Busfield is a leading legal marketing expert and recognized industry disruptor, featured in publications like Benzinga, USA Today, and Attorney at Law Magazine. As Vice President and partner at Optimize My Firm, she has helped dozens of law firms boost revenue through strategic SEO and content marketing. Connect with Lindsey Busfield:  Website: http://www.optimizemyfirm.com/Show: Personal Injury Marketing Minute: https://podcasts.apple.com/au/podcast/personal-injury-marketing-minute/id1536073987LinkedIn: https://www.linkedin.com/in/lindsey-busfield/ & https://www.linkedin.com/company/optimizemyfirm Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

NEW AIRBNB POLICY JUST DROPPED...AND IT COULD KILL YOUR LISTING.If you collect emails, drop a guidebook link, or offer guests early check-in via Venmo…You might be in violation of Airbnb's new policy.In this episode, Mike Reilly breaks down exactly what Airbnb's new off-platform & fee transparency rules mean for STR hosts.And how to stay compliant without losing control of your business.You'll learn:The exact actions Airbnb will now penalize (even by AI detection)Why asking for an email could get you flaggedHow to safely use guidebooks, QR codes, and text marketingThe only way to charge guests for add-ons (without breaking policy)The smart way to collect damage waivers and manage taxes without riskIf 80% of your bookings come from Airbnb, you can't afford to get this wrong.02:30 – Dangerous Moves: Why Secret Messaging Will Get You Flagged05:00 – Booking Extensions & Repeat Guests: What's Now Off-Limits07:30 – Is Direct Booking Worth It? Margins vs Platform Protection10:00 – Hostfully Links, Guidebooks & Legal Loopholes Explained13:00 – Mandatory Disclosures: HOA Rules, Emails & County Compliance15:00 – Fee Transparency: Avoiding Suspensions With Clean Listings18:00 – Payment Violations: Why Airbnb Bans Zelle, Venmo & Side Deals21:00 – Damage Waivers Over Deposits: How to Protect and Profit24:00 – Airbnb AI Enforcement: Messaging Triggers and Flagging Risks27:00 – Contact Info Restrictions: What You Can and Can't Ask Guests30:00 – SMS Tactics: Getting Verbal Consent and Staying Compliant33:00 – Future-Proofing: Will Airbnb Eliminate Direct Contact?36:00 – Review Removal Struggles: Why AI Appeals Are Failing Hosts39:00 – Case Study: Retaliatory Reviews & the Fight for Fairness42:00 – Platform Fatigue: Why Community Knowledge is Your Best WeaponGet FREE Access to our Community and Weekly Trainings:https://group.strsecrets.com

If you've ever wanted to unlock the hidden marketing strategies that can transform small businesses from invisible to irresistible, then you must listen to Kenny Ridgell's game-changing insights. Discover how to find marketing 'blue ocean' opportunities where competitors aren't looking, leverage AI without losing your unique voice, and generate leads at a fraction of traditional advertising costs. Kenny reveals the exact tactics top-performing businesses use to dominate their local markets - strategies most entrepreneurs don't even know exist.Show Notes:Kenny Ridgell's journey from dental school to digital marketingThe power of Go High Level CRM for small businessesInnovative marketing strategies for local and regional marketsHow to find and exploit untapped digital marketing opportunitiesThe impact of AI on marketing and copywritingPractical advice for entrepreneurs looking to scale their business.

If you're a property manager trying to grow your business, attract more clients, or finally build that personal brand, social media can feel overwhelming. There's pressure to show up, post consistently, and know what's trending… all while running a busy portfolio or managing a team. And let's be honest, putting yourself out there online can be downright terrifying.But the truth is, social media has become one of the most powerful tools to grow a property management business. It builds trust, creates visibility, and helps you stand out in a crowded market.In this episode of the Property Management Podcast, I'm introducing a new format with shorter, value-packed episodes focused on digital marketing, social media, and online strategies to help you grow your business. As a former TV sports journalist, mum of four, and co-owner of a $1 million real estate brand, I'm here to empower women in property management with the tools and confidence to show up online.I'll be sharing five key social media trends that are making a real impact right now, why short-form video is still king, how building a personal brand sets you apart, the shift from followers to real community, using AI to simplify content creation, and why storytelling is the future of sales.“I know putting yourself out there can feel scary, but trust me, the rewards far outweigh the fear, and the sooner you start, the sooner you'll see results.”- Kylie WalkerWe explore:Transitioning from traditional careers to property managementEmpowering women in the property management industryBalancing career and family life in property managementIntroduction of a new podcast format with shorter episodesFocus on digital marketing and social media strategiesImportance of short-form video content for business growthSignificance of personal branding in attracting clientsBuilding genuine communities over merely accumulating followersUtilising AI and automation in content creation and marketingThe role of storytelling in effective sales and client engagementDone for You ServicesDone For You Services - https://dfys.com.au/Find out about our Done For You Social Media Management - https://dfys.mykajabi.com/done-for-you-smFind out about our Done for You Lead Generation - https://dfys.mykajabi.com/done-for-you-lead-generationConnect with Done For You Services: https://www.instagram.com/doneforyouservices_/Kylie's ResourcesProperty Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchoolDigital Marketing School: https://courses.thatpropertymum.com.au/digitalschoolThat Property Mum Courses: https://www.thatpropertymum.com.au/courses/The PM Accelerate Membership:

The Power of Repelling: Embracing Unsubscribes in Your BusinessEpisode OverviewGrab your coffee and join me today as I dive into the counterintuitive world of magnetic marketing and why I actually get excited when people unsubscribe from my email list or unfollow me on social media. If you've ever felt rejected or wobbled when someone leaves your audience, this episode will transform how you view your marketing strategy and help you build a truly aligned business that energizes rather than drains you.Exciting Announcement

Send us a textFeeling stuck and staring at a blinking cursor? You're not alone.In this episode of Coffees and Content, I'm sharing 5 overlooked places every business owner should be mining for content ideas - even when you feel like you've posted everything already.Whether you're a coach, service provider, or small business owner trying to stay consistent online, this episode will show you exactly where to look when the inspiration well feels dry. From your own inbox to your testimonials, I'm walking you through content gold that's hiding in plain sight - and how to turn it into scroll-stopping posts, podcast episodes, or Reels.

How can testing marketing strategies and tech stacks optimize your B2B marketing efforts?In this episode of The Hard Corps Marketing Show, I sat down with Alyssa Higgins, Senior Vice President of Marketing at CipherHealth. Alyssa brings her expertise in navigating marketing strategies and evaluating tech stacks, sharing valuable insights into making smarter B2B marketing investments.Alyssa dives into the importance of continuously testing new marketing strategies and technologies. She emphasizes evaluating tools to ensure they provide real ROI, rather than contributing to wasted spend. Alyssa even coins some tools as 'vaporware' and advocates for reallocating budgets to more impactful programs or personnel.In this episode, we cover:Why constantly testing new marketing strategies is crucial for successHow to identify if a tech tool is providing tangible value or just increasing costsThe risks of over-relying on B2B strategies like account-based marketingThe importance of human connections in the sales cycleHow AI can drive real value in marketing when implemented correctlyIf you're ready to optimize your marketing budget and make smarter tech investments, this episode is packed with actionable strategies you won't want to miss!

In this episode, Steve Fretzin and Tom Ciesielka discuss:The role of public relations and reputation management in the legal industryThe importance of media visibility and thought leadership for lawyersBalancing legal ethics, confidentiality, and public exposure in marketingThe impact of social media on modern public relations strategies Key Takeaways:Media outlets prioritize availability and recognition over legal expertise—being well-known and responsive is often more important than having the best case results.Lawyers should integrate the PESO model (Paid, Earned, Shared, and Owned media) into their marketing strategy to create a balanced and effective public presence.Addressing negative media coverage should be handled with a focus on advocacy, emphasizing key legal issues and potential next steps rather than becoming defensive.Thought leadership and PR require a long-term commitment—lawyers should expect a minimum six-month investment before seeing meaningful results in recognition and business growth. "Your first obligation is to your client, not to publicizing your firm. That's just the reality of it." —  Tom Ciesielka Got a challenge growing your law practice? Email me at steve@fretzin.com with your toughest question, and I'll answer it live on the show—anonymously, just using your first name! Thank you to our Sponsors!Rankings.io: https://rankings.io/Rainmakers Roundtable: https://www.fretzin.com/lawyer-coaching-and-training/peer-advisory-groups/ Episode References: LawHer Podcast by Sonya Palmer: https://podcasts.apple.com/us/podcast/lawher/id1599413853Personal Injury Mastermind Conference (PIMCON), October 5–8, 2025 in Scottsdale, Arizona: https://www.pimcon.org/The 1-Page Marketing Plan by Allan Dib: https://www.amazon.com/1-Page-Marketing-Plan-Customers-Money/dp/1989025013/ About Tom Ciesielka: Tom Ciesielka, President of TC Public Relations, has over 25 years of experience in public relations, marketing, and business development. He helps clients manage their reputation through crisis communications, thought leadership, and media coverage in outlets like The Wall Street Journal, CNN, NPR, and Fox News. Before founding TC Public Relations, he worked in film sales—representing Paramount, MGM, and New Line Cinema—and as marketing director for the Museum of Broadcast Communications. Originally from Philadelphia, he built his firm in Chicago on integrity, strategy, and innovation. Now in its third decade, TC Public Relations continues to refine media strategies that elevate client visibility. Connect with Tom Ciesielka:  Website: https://tcpr.net/LinkedIn: https://www.linkedin.com/in/thomasciesielka/Twitter: https://x.com/TomciesielkaInstagram: https://www.instagram.com/tcpublicrelations/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

Laurier Mandin is a product marketing strategist and launching products expert who has guided hundreds of innovative products to market success. As founder and CEO of Graphos Product, he brings over three decades of expertise in helping product makers identify and penetrate resistant markets through visionary positioning and strategy.Summary of the PodcastIntroductions and casual conversationThe meeting begins with casual conversation between the participants - Graham, Kevin, and Laurier. They discuss topics like the French, Canadians, and a dog barking in the background. Graham then introduces the podcast and the guests.Laurier's book and launching products adviceLaurier discusses his book "I Need That" and provides advice on launching compelling products. He explains the importance of balancing radical innovation with familiarity to appeal to both the "dog brain" and the rational mind. Laurier uses examples like the Tesla to illustrate this principle.Hypothetical scenario: Convincing Canada to become the 51st US stateGraham presents Laurier with a hypothetical scenario where he must convince Canadians that becoming the 51st US state would be beneficial. Laurier thoughtfully considers the potential pros and cons, highlighting cultural similarities between the two countries as well as differences in areas like healthcare and gun laws.Ethical considerations in product marketingThe group discusses the ethical balance between addressing customer pain points and preserving consumer well-being, especially when aggressive marketing tactics risk alienating those with deeply held beliefs. Laurier provides examples of both ethical and exploitative practices, emphasizing the need to consider potential harms to vulnerable consumers.Recap and next stepsThe participants wrap up the discussion, with Graham and Kevin expressing interest in exploring Laurier's expertise further, potentially through a beta testing program for Graham's AI-powered product analysis tool.The Next 100 Days Podcast Co-HostsGraham ArrowsmithGraham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. Graham founder of MicroYES, a Partner for MeclabsAI, which combines the world's biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn.Kevin ApplebyKevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

“The smartest brands are the ones rallying people around a cause—not just selling a product.” says Karthi Ratnam, Co-Founder of Audience HausIn this episode of The Content Cocktail Hour, Karthi Ratnam, co-founder of Audience Haus, joins Jonathan Gandolf to explore the power of Movement Marketing in B2B. Karthi shares how brands can break free from the “sea of sameness” by building authentic, engaged communities that drive lasting demand.She talks about why founder-led movements are the future of B2B marketing, how human psychology plays a crucial role in brand-building, and why traditional marketing tactics are failing in today's landscape. Karthi also discusses the role of AI in sales and marketing, explaining how businesses can leverage AI while keeping human connection at the core of their strategies.In this episode, you'll learn:Why Movement Marketing is the key to standing out in B2BHow AI can enhance, not replace, human-led marketingThe importance of founder-led sales and why leaders should be the face of their brandResources:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/Explore AudiencePlus: https://audienceplus.comConnect with Karthi on LinkedIn: https://www.linkedin.com/in/karthiratnam/Explore Audience Haus: https://www.audiencehaus.com/Timestamps:(00:00) Intro(01:12) What is Movement Marketing?(03:28) Why traditional B2B marketing is failing(06:45) The psychology behind movement-driven branding(10:02) The rise of founder-led sales and why it matters(14:30) How AI can support human-first marketing(19:20) The challenges of building a brand-led community(24:05) Karthi's unpopular opinion on B2B marketing

Want to ask a question, or share what you loved? Send us a text!Oooft. A big topic today!Tune in to hear me speak aboutMy evolution of using money wins in my marketingThe potential downfall for you AND your clients of using money winsWhere I'm at right now with this as part of my strategyQuestions to ask yourself if you're considering a change

In this Hosting Hotline episode, listener Julia asks a smart and strategic question: When do guests actually book their stays? She's noticing a trend of Sunday evening bookings and wants to fine-tune her marketing efforts based on real booking data.Since we didn't have the hard numbers on hand, we called in an expert—Jeff Brown from Intellihost—who pulled data from 466,000 reservations across thousands of properties worldwide. He breaks down:The least and most popular days for bookings globallyHow trends in Maryland compare to the worldwide datasetWhy tracking your own booking data is key to personalized marketingThe real takeaway: New leads are great, but don't forget about returning guests!Julia's question highlights an important aspect of hosting—understanding booking behaviors to optimize marketing efforts. Tune in to learn how you can leverage this knowledge to drive more bookings!Resources Mentioned:Intellihost | Learn More!The Airbnb Instant Book Mistake YOU Might be Making that is Costing You $$$!!!! | Subscribe to our YouTube Channel! Hosting Hotline | Get your hosting questions answered!Mentioned in this episode:Proper Insurance | Book Your Risk Assessment TodayHost Checklist | Grab our Airbnb Essentials Checklist and make stocking your Airbnb a breeze – we've got all your hosting needs covered!Quiz | Take our quiz to reveal your hosting personality style!

AI is everywhere right now, but let's be real—most of us don't have time to sort through all the noise to figure out which tools actually help photographers run their businesses better.That's why I called in Colie James. She's a workflow automation expert, a photographer, and someone who has gone much further with AI than most of us (but in a way that makes running a business easier, not more complicated). In this episode, she's breaking down how she's using AI to speed up content creation, simplify marketing, and create custom automation that saves hours of time every week.We're talking about:How AI tools can help photographers streamline their marketingThe best AI tools for content repurposing, SEO, and automationHow to create a custom GPT that actually understands your businessThe power of AI-assisted blogging for getting found on GoogleThe smart way to use AI without losing your personal voiceIf you've been wondering how AI can actually work for photographers, this episode is full of actionable, real-world strategies to help you start using it today.Try Colie's Custom GPT Workflow Magician  Follow Colie on Instagram Listen to the Business First Creatives Podcast New around here? Grab 3 of my most popular free resources to build a profitable, sustainable photography businessResources: New to the podcast? Go to thiscantbethathard.com/welcome to get access to 3 of Annemie's best free resources. Join our community! We'd love to welcome you into our supportive, business-focused private Facebook group. Go to facebook.com/groups/thiscantbethathard to request access. Long-time listener? Leave a review!

In this episode, David and Steve sit down with Scott Eddy, one of the world's top social media influencers in hospitality, boasting over a million followers on X and Instagram. Scott's journey is anything but conventional—he transitioned from investment banking to launching the first digital agency in Southeast Asia, and now he's a full-time traveler, speaker, and industry leader.We dive into:How hotels are marketing like it's 2015—and what they need to do insteadWhy storytelling is the real key to success in hospitality marketingThe brands that are getting it right—and the ones that are missing the markThe biggest mistakes hotels make with social media (and how to fix them)Scott's insane travel stories, from 120 cruises to 85 countries Watch the FULL EPISODE on YouTube: https://youtu.be/-9jL7vc1qNU This episode is Sponsored by Join the conversation on today's episode on The Modern Hotelier LinkedIn pageThe Modern Hotelier is produced, edited, and published by Make More MediaLinks:Website: https://www.mrscotteddy.com/LinkedIn: https://www.linkedin.com/in/mrscotteddy/Instagram: https://www.instagram.com/mrscotteddy/X: https://x.com/mrscotteddyFor full show notes head to: https://themodernhotelier.com/episode/142Follow on LinkedIn: https://www.linkedin.com/company/the-...Connect with Steve and David:Steve: https://www.linkedin.com/in/%F0%9F%8E...David: https://www.linkedin.com/in/david-mil...

“The minute you put down a sales motion on paper, it's already broken. Like it's no longer relevant, right? It's no longer relevant because your buyer has moved on,” says Ashar Rizqi, co-founder at Bounti.ai.In this episode of The Content Cocktail Hour, Matt Cooley and Ashar Rizqi, co-founders of Bounti.ai, break down the evolving landscape of B2B go-to-market strategies and how AI is shifting the way businesses acquire and engage customers. They share why traditional BDR motions are failing, why agility beats enterprise sales, and how their AI-powered approach is scaling smarter, not harder. They talk about the dangers of AI-generated content flooding marketing channels, why email as a sales tool might be dying, and how product-led strategies are the future of B2B growth.In this episode, you'll learn:How Bounti.ai is building an alternative to enterprise sales motionsWhy AI-driven content saturation could kill email and web marketingThe role of proprietary AI models in reshaping sales and marketingResources:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/Explore AudiencePlus: https://audienceplus.comConnect with Matt on LinkedIn: https://www.linkedin.com/in/matt-cooley-12b2682/Connect with Ashar on LinkedIn: https://www.linkedin.com/in/ashar-rizqi-6614487/Explore Bounti.ai: http://Bounti.aiTimestamps:(00:00) Intro(01:06) Why traditional go-to-market strategies are broken(04:14) The problem with forecasting in sales(06:32) How Bounty AI automates sales prospecting and outreach(09:46) Why AI should focus on delighting customers, not just efficiency(14:16) The impact of AI on buyer behavior and marketing channels(19:33) Why B2B sales needs a new model

Send us a textIn this episode, we interview Stephan Longo, a seasoned marketing strategist with a track record of scaling businesses across industries. From high-tech startups to national franchises, Stephan has mastered the art of testing and learning to drive growth.What you'll learn in this episode:Why testing and learning is crucial for marketing successHow to measure the right metrics instead of drowning in dataThe surprising connection between TV, radio, and digital marketingA practical framework for A/B testing and optimizing ad spendHow to navigate attribution challenges in content marketingThe real-world skills marketing students need to succeedStephan shares real-world insights, actionable tactics, and hard-earned lessons to help marketers make data-driven decisions. Tune in and start optimizing your marketing strategy today!

Send us a textIn this episode, we interview Darren Keeler, Vice President of Marketing at Shuckin' Shack Oyster Bar. Darren shares his journey from radio DJ to marketing leader and how storytelling plays a pivotal role in building brand culture, engagement, and impact.What you'll learn in this episode:How to create a brand culture that resonates with customersWhy storytelling is the most powerful tool in marketingThe origin of the Fresh and Raw Tour and its impact on business and communityHow creative marketing can drive sales without feeling salesyThe role of mission-driven marketing in customer loyaltyDarren's insights prove that marketing isn't just about selling—it's about creating experiences people connect with. Tune in for a masterclass on storytelling, creativity, and brand impact!

To indie publish or traditionally publish? That is the question.For years, indie publishing was seen as a fallback for authors who couldn't land a traditional contract. But times have changed. Many indie authors now outsell and out-earn their traditionally published counterparts.And yet, while many traditionally published authors are switching to indie, it's far less common to see a successful indie author sign with a major publisher.What would make an indie author turn down a traditional publishing deal?I spoke with Scott LaPierre, an author and conference speaker, to find out.In this week's episode, we discuss:The biggest myths about traditional publishingHow signing a contract affected book salesTraditional publishing's take on pricing and marketingThe cost of getting your rights back and why it mattersScott gives a first-hand account of working as a traditional and indie author and where he landed after experiencing both routes.If you've ever wondered which path is right for you and your book, listen in or read the blog version of our conversation.Support the show

Welcome back to Danielle on the Daily! In this episode, Danielle chats with the one and only Marie Wold—an OG in the online coaching space. Marie was building an online business before it was trendy, shifting from fitness coaching to business strategy, and she's here to drop some serious wisdom on what it really takes to grow a successful business.We talk about the real work behind entrepreneurship, the myths that keep people stuck, and the shifting landscape of the coaching industry (spoiler: things are changing fast). Whether you're an online coach, a business owner, or just someone who dreams of making it big in the digital space, this episode is packed with raw insights, mindset shifts, and strategies to help you actually succeed and not just chase shiny objects.

James Hurman does a lot. He's a strategist, a creative, an entrepreneur, an investor, a teacher and a great bloke.In this episode we discuss:The lessons from ancient culturesThe power of delegationMaking not drinking cool AFInfluencer partnerships with the KardashiansThe story behind Tracksuit, the brand tracking platformHow James approaches brand namesWhy you can be fun in B2BBecoming an investor using a different thesis to most VCsThe impact of Binet & Field on marketingThe ‘problems' with Binet & Field's workSharing the success of his agency with his teamJames HurmanOver the course of his advertising career, James won more than 50 awards for advertising effectiveness. In 2013, he was named the world's number-one strategic planning director.Since then, James has co-founded and scaled multiple global brands, including brand health trackerTracksuit and non-alcoholic canned cocktail producerAF Drinks. He also foundedPreviously Unavailable, a venture studio that helps startups create new products, scale business ventures, and build their brand. James has published multiple books; the most recent,Future Demand, explores how startups can expand beyond their initial audience of early adopters. He's also authored multiple marketing effectiveness studies, including “The Effectiveness Code” and “The B2B Effectiveness Code.”https://www.jameshurman.com Khloe Kardashian and Kris Jennerpromoting Free AF on LinkedIn orInstagramThe power on emotion in brand buildingJames writing in Marketing WeekThree books by Jonathan Haidt:The Anxious Generation,The Happiness Hypothesis andThe Righteous MindStrategy Masterclass with Seth GodinI'm doing a series of strategy masterclasses with Seth Godin in 2025. If you use codeEximo (capital E) then you'll be able to grab a ticket for £225 instead of the full rate of £265.You get to work with Seth, who will be joining remotely from his NYC studio, with me in the room and the team from Horrible Brands to help out with brand strategy. These events have been put together by the Event Queen Treena Clarke.Ticketsavailable from here.Host Andi JarvisIf you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn orInstagram.Make sure you subscribe to get the podcast directly orsign up for it here to have it emailed when it's released.If you enjoyed the show, please give it a 5* rating.Find the full show page including transcription, here: https://eximomarketingstrategy.com/tracksuit-marketing-with-james-hurman-strategy-sessions-podcast/

Join Anya Chrisanthon as she sits down with strategic marketing advisor Mitchell Metz to explore the revolutionary changes happening in home building marketing. Discover insights on:AI's impact on sales and marketingThe power of personalizationBuilding a strong personal brandNavigating technological disruptionCrisis communication strategiesKey Takeaways:How technology is reshaping the home buying experienceThe evolving role of sales and marketing professionalsStrategies for leveraging AI and dataCreating meaningful customer connectionsPerfect for home builders, marketers, and tech enthusiasts looking to stay ahead of the curve.Mitchell Metz: Marketing Strategist & Home Building Marketing ExpertMitchell empowers home builders and custom home businesses with strategic marketing approaches rooted in technological innovation and personalization. With a background in web design and digital marketing, he specializes in helping small businesses navigate the rapidly evolving landscape of AI, digital transformation, and customer-centric marketing.His mission is to help home builders and small businesses leverage AI, data, and strategic marketing to create more meaningful customer connections and sustainable growth.Connect with Mitchell on LinkedIn or visit mitchellmetz.com.

In the January 24, 2025, episode of Weekly Business News, hosts Ryan Alford and Chris Hansen cover current events with a mix of humor and insight. They start with a light chat about the unexpected cold snap in Miami and Greenville, SC, before diving into Donald Trump's recent inauguration and the launch of "Trump Coin." The hosts explore its potential impact on the cryptocurrency market and ethical concerns.Other topics include TikTok's recent downtime and how the banking industry is adapting to cryptocurrency trends. With a blend of political commentary, business insights, and personal stories, this episode offers a dynamic take on today's top headlines.TAKEAWAYSRecent inauguration of Donald Trump and its implications for business and politicsLaunch of the "Trump Coin" and its impact on the cryptocurrency marketEthical considerations surrounding a sitting president's financial venturesThe influence of Trump's branding on the success of the Trump CoinDiscussion on TikTok's recent downtime and its effects on social media marketingThe evolving stance of the banking industry towards cryptocurrencySpeculation on how banks will profit from cryptocurrency transactionsImportance of domestic investments in technology and AI infrastructureOverview of the "Stargate Project" and its significance for U.S. data centersPersonal anecdotes and humor interspersed throughout the business discussions If you enjoyed this episode and want to learn more, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.

In this episode, Steve Fretzin and Sarah Allen discuss:The importance of consistency and discipline in achieving business successLeveraging video marketing to build credibility and save timeUnderstanding and overcoming common barriers to adopting video marketingThe value of clarity and focus in business strategy and client engagement Key Takeaways:Starting with short videos that address frequently asked questions allows lawyers to engage clients effectively while also reducing the time spent repeatedly explaining the same concepts.Tailoring video content to a specific audience builds trust, credibility, and professional authority, making it more effective than chasing viral success or trying to appeal to a broad, unfocused audience.Creating high-quality videos does not require expensive equipment, as a simple setup with a smartphone, webcam, and external microphone can produce professional and engaging results.Videos that focus on providing solutions to client problems or answering their common questions not only save time but also help establish the creator as a knowledgeable and trustworthy expert in their field. "The biggest benefit of video for attorneys is you get your time back... it's literally duplicating yourself." —  Sarah Allen Got a challenge growing your law practice? Email me at steve@fretzin.com with your toughest question, and I'll answer it live on the show—anonymously, just using your first name! Thank you to our Sponsors!Rankings.io: https://rankings.io/Rainmakers Roundtable: https://www.fretzin.com/lawyer-coaching-and-training/peer-advisory-groups/ Episode References: The No B.S. Small Business Book by Casey Graham: https://www.amazon.com/No-B-S-Small-Business-Book-ebook/dp/B09N9TZTW3 About Sarah Allen: Sarah Allen's career bridges the worlds of big business and entrepreneurship, with leadership roles managing $100M+ divisions at Old Navy, Banana Republic, and eBay. Her time at eBay sparked a passion for empowering entrepreneurs, leading her to channel her corporate marketing expertise into helping small businesses succeed. Through her signature 5-step video marketing framework, Sarah has driven over $1M in revenue for her clients by helping them attract and convert new customers with ease. Connect with Sarah Allen:  Website: http://www.sarahallenconsulting.com/Email: sarah@sarahallenconsulting.comLinkedIn: https://www.linkedin.com/in/sarah-ann-allen Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

Send us a textIn this final episode of our 8 Days series, I'm pulling back the curtain on the invisible force that's created more business success than any funnel, strategy, or tactic - and why it's more crucial than ever in 2025.You'll discover:The unconventional retention strategy that's kept clients with me since 2020What happened when I broke industry "rules" about client relationshipsWhy my highest-converting offers aren't the ones with the best marketingThe simple daily practice that keeps my clients coming back year after yearPlus, I share a personal reflection on showing up consistently for this 8-day series with a newborn (and the surprising insight it revealed about my 2025 plans!)

Send us a textCould one of the most celebrated foods in the standard American diet be sabotaging your health? In this thought-provoking episode, we uncover the surprising truths about eggs and their impact on heart health, blood pressure, and overall well-being. Are eggs really the "perfect protein," or is it time to rethink their place in a healthy eating plan? In this episode, we're diving into the reliable science, exposing the concerning myths surrounding eggs, cholesterol, and their role in a whole food plant-based lifestyle.Have you ever struggled to stick to healthy eating or wondered why you keep falling off the wagon? We'll help you understand how eggs—and other animal products—keep holding you back from achieving your health goals. From the risks of dietary cholesterol to the benefits of the foods that lead to natural healing, this episode is packed with the insights to help you make informed choices that bring lasting health improvements. We also explore the health outcomes of vegetarians who consume eggs and dairy versus those who embrace a diet of enjoyable whole plant food, and how these choices can impact energy levels, heart health, blood pressure, and long-term vitality.But this is not just about the science—we're here to make healthy eating practical and doable. To gain lasting health you need to know how to create quick and easy meals without eggs, using plant-based alternatives like tofu and more (the real, tasty way you'll love) to satisfy your cravings. Whether you're looking to improve your heart health, lower your blood pressure, lower cholesterol, or enjoy natural health benefits, we'll guide you through simple, actionable steps to transform your diet to one you actually enjoy and that loves your body back.What You'll Learn in This Episode:Why the egg industry is not allowed to make any health claims in their marketingThe truth about eggs, cholesterol, and heart healthWhy eggs may not be the protein powerhouse they're claimed to beHow an enjoyable whole food plant-based diet supports natural health and healingHow to stop falling off the healthy eating wagon and stay consistentThe benefits of plant-based eating for blood pressure, energy, and vitalityThe truth about replacing eggs with plant-based alternativesThis episode is your guide to making the food choices that support your health, your happiness, and your God-given dreams. Whether you're curious about the risks of eating eggs / how to lower dietar

Making your mark as a founding PMM is very difficult, especially when the role itself has an identity crisis.That's why we've asked three product marketers from our audience to join us to talk about their experience, and how to prove themselves valuable (especially when everything wants you to fail)This week, we're inviting Shoshana Kordova, Aphrodite Brinsmead, and Elliott Rayner to discuss the multifaceted role of product marketingIn this special episode, we're covering:The significance of clear messagingAI's potential for PMMsThe inherent identity crisis within our fieldStrategies for establishing effective product marketingThe necessity of a 30-60-90 day plan. This episode was made special because we've asked our listeners to join us and they accepted, so please, give us feedback and send us messages! We read everything

Take the Standout Business Scorecard & get the steps to create an Unforgettable Brand in just 5 minutes: https://awesomevideomakers.com/scorecard/Healing practitioner Kelly Lubeck believes the more we show up well in the world, the more it allows us to make a bigger impact.  She runs her healing practitioner business under the tagline: "The world needs you well" and her work is devoted to unraveling the secrets of resilience and well-being for entrepreneurs and change-makers.  In this coaching style episode I'm helping Kelly break down how she can stand out amidst all the other healing practitioners out there and avoid the biggest mistake that most health coaches make when it comes to their marketing.Key Takeaways:Selling signals of interest instead of pitching your offerUsing your coaching as your marketingThe benefits of live streaming to help grow and nurture your audienceResourcesConnect with Kelly LubeckThanks for listening to The Standout Business Show: Content Marketing Tips, Personal Brand Tips & Video Marketing Tips for coaches, consultants & agencies.If you liked this episode please leave us a 5 start review & share it with a friend!

Famed for his highly unique fiction, and for the the pink mask that conceals his secret identity, Chuck Tingle (pseudonymous name) is a much-beloved icon in the SFF book world and beyond. Today he joins us to share the incredible story of his journey through publishing, and to make a passionate case for why authors are so much more than just the story they write. We also discuss the nuts and bolts of book deals, running innovative book events, and how to approach publisher negotiations.Although this has a bit longer run-time than normal, we hope you find this episode as intriguing, entertaining, and profoundly uplifting as we did. LOVE IS REAL, buckaroos! Topics covered:Autism and backstoryJourney into publicationThe origins of his surrealist artSad Puppies / Rabid PuppiesChuck's unique view on the concept of "branding"Integrating art with marketingThe role authors can play in self expressionThe relationship between who authors are and what they writeWhen authors we love let us downChuck suggests that publishing is the kindest of all the artistic industriesChuck's advice for approaching dealsWe talk about Chuck's deal progressionSelling books through events, and rethinking them

If you're like most fund managers, you're busy serving your current clients—so much so that bringing in new ones feels overwhelming. After all, you're not a salesperson, and it may even make you a little uncomfortable to hit the pavement and sell your services. Hiring marketing support can help you sidestep that discomfort and bring in more business. On the other hand, hiring before you're ready could end up costing you time and money in the long run. That's why, in this Episode, Stacy breaks down: The two biggest mistakes fund managers make when hiring marketing professionals (and how to avoid them)The first step every founder must take before outsourcing marketingThe truth about hiring “connected” industry veteransHow to know when it's time to hire your first in-house marketing personThis is Story Snacks! A bite-sized, jam-packed series for fund managers who are ready to master strategic storytelling in less than 20 minutes per week! - - -Make The Boutique Investment Collective part of your Billion Dollar Backstory. Gain access to invaluable resources, expert coaches, and a supportive community of other boutique founders, fund managers, and investment pros. Join Havener Capital's exclusive membership

In this episode of Your Path to Publish, we discuss an essential but often overlooked aspect of the author journey: creating an author strategy. If you've invested months or years into writing a book, only to feel lost or disappointed when it launches, it might come down to a lack of planning and strategy. This episode dives into the components of an effective author strategy and how to ensure you're on the right path from the start.By the end of this episode, you'll know:Why having a strategic plan is crucial for both new and experienced authorsHow to envision your long-term author career and determine your unique goalsThe steps to clarify your book's purpose, audience, and exit strategyHow to create a practical plan that balances writing with audience engagement and marketingThe importance of execution—why a strategy is only valuable if you act on itSubmit a Question. Ask a question to be featured on the podcast. Ask HereLiked this episode? Share it and tag us on Instagram @juxtabkLove the show? Leave a review and let us know!CONNECT WITH US: Website | Instagram | Facebook

Send me a message! We are going into the power of video content for small businesses with Paige Burns from Main Page Media. Learn how incorporating video into your marketing strategy can significantly boost website engagement and lead conversion.YOU WILL LEARN:Why video is essential for small business marketingThe benefits of "docustyle" interview videosHow to repurpose and maximize your video contentWhen to invest in professional video productionStrategies for using video to build trust and connection with your audienceABOUT GUESTPaige Burns is the Founder & Creative Director of Main Paige Media, a full service video production agency.  Main Paige Media Website LinkedIn Instagram

In this episode of the FreeDive podcast, we're joined by Kayla Sue Roberts, a social media marketer with a passion for gaming and influencer marketing. From her start as a marketing coordinator during the pandemic to freelancing with top clients in the gaming and eSports world, Kayla has built her career with resilience, grit, and a keen eye for trends. She shares the story of her journey, highlighting lessons learned from hands-on experience and her natural talent for sales honed in corporate banking.Join us as Kayla delves into:How she used real-world experience and mentorship to fast-track her success in social media marketingThe highs and lows of freelancing, from building a niche client list to finding the right clientsNetworking tips for making connections in the gaming industryInsider insights on the power of influencer marketing and how she identifies the best gaming influencers for brandsThe dedication it takes to stay up-to-date with social media platforms, gaming trends, and client needsFighting burnout with self careWith deep expertise in the gaming community and a natural knack for knowing how to engage the right audiences, Kayla's insights offer valuable takeaways for anyone looking to break into marketing, grow their freelance business, or understand the world of gaming and influencer marketing.Follow Kayla Sue:LinkedInTwitterAdditional Links:eSportsTwitchLet's connect! Send us a message and say hi. It's the end!No it's not! There's more. There's always more. Every Tuesday at 5AM EST we release new audio and video episodes. Come find us!But wait! Explore a wealth of tips, tricks, and insights on our various social channels:

Learn more about the AI Marketing Accelerator at: http://mindshiftaccelerator.comAre you struggling to keep up AI and the rapid changes in digital marketing? Do you feel like your business is missing out on key growth opportunities because you're not utilizing the latest AI tools? You're not alone.In the AI Marketing Accelerator, we help business owners, marketers, and entrepreneurs leverage AI to drive real results. With the digital landscape evolving faster than ever, traditional methods just aren't enough anymore. You need smart, automated strategies to stay competitive—and that's where AI comes in.This program is designed to take the overwhelm out of AI. We'll walk you through how to implement the right tools to increase traffic, boost leads, and convert more sales. Our system is tailored to show you quick wins—no fluff, just actionable strategies that have been proven to work.In this program, you'll discover:How to use AI tools to enhance your content and social media marketingThe steps to creating omnipresence online with AI-driven search and social strategiesWays to automate lead generation and follow-ups, saving you time while increasing conversionsBy joining the AI Marketing Accelerator, you'll learn how to integrate AI into your existing marketing efforts and unlock new growth potential in just weeks, not months.It's time to stop being overwhelmed and start growing faster with the power of AI.Click below to learn more about the program and take the next step toward transforming your business.http://mindshiftaccelerator.comWe love feedback. Send us a text message.Revolutionize your marketing with AI. Click here to join the AI Marketing Accelerator today and stay ahead of the curve! If you enjoyed this episode, please consider leaving us a rating and review on Apple Podcasts or Spotify. Your feedback helps us more than you know.

Right About Now with Ryan AlfordJoin media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential.Right About Now NewsletterFree Podcast Monetization CourseJoin The NetworkFollow Us On InstagramSubscribe To Our Youtube ChannelVibe Science MediaSUMMARYIn this episode of Right About Now, host Ryan Alford sits down with Stephen Blackburn and Stephen Johnson from Rich From Anywhere to discuss cutting-edge marketing strategies. The conversation covers the evolution of social media marketing, with a focus on the growing power of Facebook ads. They highlight the critical importance of understanding key metrics like customer acquisition costs (CAC) and lifetime value (LTV). Blackburn and Johnson also share their journey from the music industry to marketing, underscoring the necessity of a strong lead generation strategy that goes beyond word-of-mouth. They explore Facebook's sophisticated algorithm, emphasizing the shift from narrow targeting to the power of compelling messaging. Throughout, they advocate for a comprehensive, long-term approach to building lasting customer relationships.TAKEAWAYSEffective marketing strategies in today's business landscapeThe evolution of social media marketing, particularly Facebook adsThe importance of adapting marketing approaches to changing market conditionsInsights on customer acquisition costs and lifetime valueTransitioning from a background in music to a career in marketingThe sophistication of Facebook's advertising algorithm and its data utilizationDifferences between various advertising platforms (e.g., Facebook, TikTok, Google Ads)The significance of understanding and connecting with the target audienceThe role of emotional appeals in influencing customer buying decisionsThe need for a holistic approach to marketing focused on long-term customer relationships If you enjoyed this episode and want to learn more, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.

In this episode, Fiona chats with Aaron, founder of NON and a successful entrepreneur in the hospitality industry, to uncover his valuable insights on building strong partnerships and maintaining balance while growing a business. Aaron shares practical strategies for launching new products, scaling successfully, and staying true to your brand's identity. Don't miss this inspiring conversation!You'll Learn How To:The lack of hospitality or family business backgroundOvercoming challenges scaling the businessThe impact of data-driven insights on marketingThe unique process behind creating NON's flavoursConsistency in branding and designThe creation and success of NON's award-winning bottle stopperThe importance of naivety and curiosity in businessTips for launching products and partnershipsManaging multiple markets and global expansionBalancing personal life and business responsibilitiesHiring good people and strategic advisorsNavigating cultural differences in different marketsThe significance of brand advocacy and street credMaintaining product consistency while scalingStaying innovative and future plans for the businessGet started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuffGroup Coaching is now open! You can apply at mydailybusiness.com/groupcoachingConnect and get in touch with My Daily BusinessMy Daily Business ShopMy Daily Business Free Weekly Planner Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners, starting at the end of November 2024. You can join anytime at www.mydailybusiness.com/AIchat Ever wanted to write your own book and build your brand authority or start your own podcast to connect with and grow your audience? Check out our How to Start a Podcast Course or How to Get Your Book Published Course at our courses page. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

In this episode, I sit down with Social Media expert Shannon McKinstrie to dive deep into the world of Instagram reels and content creation for online business owners. Shannon shares her journey from TV production to social media management, and offers invaluable insights on growing your Instagram presence authentically, while also having fun! We also chat about how the traditional content pillars are somewhat confusing, and what we both use instead!In this episode, we cover:Shannon's transition from traditional media to social media marketingThe importance of authenticity and personal branding in social mediaDebunking common Instagram myths and misconceptionsTips for creating engaging Reels covers and using appropriate fontsShannon's "Four H's" approach to content creation: Helpful, Heard, Humor, and HappeningsThe power of vulnerability and sharing real-life experiences on social mediaShannon's advice on Instagram growth is refreshingly honest and practical. Whether you're just starting out or looking to level up your Instagram game, this episode is packed with actionable tips and strategies.Connect with Shannon:Instagram: @shannonmckinstrieShannon's Favorite IG Fonts mentioned in the episode: Classic + LiteratureReels Lab: Learn more about Shannon's program for online business ownersConnect with me: Follow on Instagram @abigailpeugh for more social media tips and behind-the-scenes of my business journey!Make sure to hit subscribe/follow so you never miss an episode!

Has someone in your city ever told you "I didn't know you were here!" or "I didn't know you did that" and left you feeling frustrated because you feel like you do everything to market your small business -- and people still don't know you?This week I'm diving into how to turn this common frustration into a powerful opportunity.Tune into this episode to learn:How to tap into the untapped potential and growth opportunities in your local marketingThe #1 reason to stop telling yourself "I've tried everything"Growth questions to get your creativity flowing to reach new local audiencesMentioned in this episode:Work with me inside The Localpreneur AcademyClick here to book a free consult call with LeslieFollow me on Instagram @‌lesliepresnallDownload my Free Guide: How To Grow Your Local Instagram FollowingIf you're ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.Rate, Review & Follow:“I LOVE listening to the episodes, especially since they're focused on local businesses and it's not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.CLICK HERE TO BOOK A FREE CONSULT CALL

** Originally published on February 1, 2023 **This episode is one of my first few recordings - and still one of my favorites. I hope you enjoy - DM me, comment, or write a review to share feedback. Thank you! - Jane--In this special REPLAY episode of "Women in B2B Marketing," host Jane Serra interviews Jen Capstraw, a leading email marketing expert and co-founder of Women of Email. Jen shares her career journey from media and journalism to email marketing, emphasizing the channel's critical role in both B2B and B2C contexts. The conversation highlights the challenges and opportunities within email marketing, the importance of investing in professional development, and the need for supportive workplace champions. Jen's insights and personal stories offer valuable lessons on self-advocacy, resilience, and the power of community in navigating the marketing industry.Jen talks us all through:Her career journey from media and journalism to email marketingThe importance of email marketing in both B2B and B2C contextsChallenges faced by women in the marketing industryThe significance of investing in personal and professional developmentDifferences between B2B and B2C email marketing strategiesCommunity building and support for women in email marketingThe role of emotional and professional support in career fulfillmentSelf-advocacy and challenging the status quo in the workplaceImportance of personal branding and effective communication in job huntingResilience and maintaining a positive mindset in the face of adversityMentioned in this episode:Women of Email - https://womenofemail.org/Emfluence - https://emarketingplatform.com/The Ins and Outs of a Strategic Nurture Campaign - https://jen.tips/nurtureKey Links:Guest: Jen Capstraw: https://www.linkedin.com/in/jencapstraw/Host: Jane Serra: https://www.linkedin.com/in/janeserra/

Episode 232 /  Jessie Kwak writes supernatural thrillers and sci-fi crime as well as nonfiction productivity books including, From Chaos to Creativity and From Big Idea to Book. Topics:Trusting your own process, reassessing expectations, and enjoying the writing processHow Jessie blends sci-fi and crime genres and found her second series easier to market with a clearer target audienceHow Jessie integrates her fiction and nonfiction in her promotion and marketingThe power of showing up consistently and focusing on daily work to achieve long-term successAuthor Alchemy Summit - February 14th-16th in Portland, a small, intimate conference focused on marketing and business, with plenty of opportunities for networking

I am delighted to have Jocelynn Flowers joining us on the show today to share her wisdom with us. Jocelynn is truly a special person! She is the proud founder and CEO of J. Flowers Marketing, where she and her team expertly motivate and support small business owners and entrepreneurs presently achieving six figures to scale their businesses, empowering them to reach seven figures and more. In this episode, she shares three non-negotiable marketing strategies for building your business. We all know that if we're a secret, we won't be a success. So, join us for Jocelynn's valuable insights on growing your business.As a certified Productivity Specialist and Social Media Manager, Jocelynn embarked on her journey from the heart of New York City in 2016, and today, she is thrilled to celebrate her seventh year in business, flourishing amidst the serenity of Palm Springs, California.The challenges of the 2020 COVID-19 pandemic compelled her, like many others, to reimagine and reinvent her business strategies. That experience taught her the invaluable lessons of perseverance and creativity in the ever-evolving entrepreneurship landscape. In her role as "The Sanctuarian", she is dedicated to relieving the time constraints, learning curves, and organizational burdens entrepreneurs face. Her mission is to harmonize and balance the lives of their clients by infusing their businesses with structure, efficiency, consistency, and organization as if they were her own.She has firmly set her focus on fostering growth in impact, income, and engagement for those with whom she has the privilege to partner.Show Highlights:Three non-negotiables for marketingThe importance of showing up authentically in businessUsing branding as your key to success on social mediaHelping clients navigate networking events confidentlyCreating a supportive and calming environment How delegating tasks benefits business owners Implementing effective marketing strategies based on audience feedbackHow tracking the right data leads to social media successSharing insights and perspectives that resonate with audiencesResources:Connect with Meg! A few spots remain for the Fall STaR Coach Show Mentor Program! It's quickly approaching; we begin in late August!Visit the STaR Coach Show YouTube Channel!Explore past episodes and other resources at www.STaRcoachshow.com. Explore the STaR Coach Community and see what's available there for you!Connect with Jocelynn FlowersWebsiteFacebook Business PageLinkedIn

About James I. Bond:James I. Bond is one of America's leading behavioral management specialists, and author of the award-winning book, BRAIN GLUE – that Jack Canfield calls, “Mind-blowing. Clearly one of the most powerful persuasion books I've ever experienced!”For thirteen years he ran one of Southern California's leading behavioral management firms, working with a who's who of American business.Early in his career, he ran an advertising agency in Montreal.He is a workshop leader and past workshop chairman for the resource partner of the U.S. Small Business Administration and has been a featured guest speaker at three Southern California universities.In this episode, Jennie Bellinger and James I. Bond discuss:James Bond's experiences in behavioral management and the effects of his work ‘Brain Glue'The importance of emotional appeal in marketingThe art of crafting impactful product titles and employing powerful metaphors like ‘brain glue' to foster business growthTailoring brand strategies to connect with specific clients and employing unique branding like the ‘Squatty Potty' techniqueThe power of ‘trigger words' and provocative naming in capturing consumer interest and enhancing brand successKey Takeaways:Emotional connections can outweigh logical reasoning in consumer decisions, which emphasizes the need of leveraging emotion in marketing approaches.The selection of product and business names is not a trivial consideration; it is a strategic decision that can drive market success and consumer recall.Unconventional and vivid branding strategies, such as the employment of 'trigger words', can be powerful drivers for customer perception and differentiation of a brand in a crowded marketplace.Personal branding and the use of metaphorical language in marketing can be powerful instruments for network marketers, even when they don't possess naming rights.Accessibility of resources such as a free chapter from 'Brain Glue' is a testament to the significance of continuous learning and the application of expert insights for direct sales professionals."If you're not memorable, you're not going to stick in your customers' minds.” — James I. BondConnect with James I. Bond:  LinkedIn URL: https://www.linkedin.com/in/jamesibond/CONNECT WITH JENNIE:Website: https://badassdirectsalesmastery.com/Email:  jennie@badassdirectsalesmastery.comFacebook personal page: https://facebook.com/jbellingerPLFacebook podcast page: http://facebook.com/BadassDirectSalesMasteryFacebook group for Badass Crew: https://facebook.com/groups/BadassDirectSalesMomsInstagram: https://instagram.com/BadassDirectSalesMasteryPersonal Instagram: https://instagram.com/jenniebellingerLinkedIn: https://linkedin.com/in/BadassDirectSalesMasteryShow Notes by Podcastologist: Hanz Jimuel AlvarezAudio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

The Buzz is Supply Chain Now's regular Monday livestream, held at 12 noon ET each week. This show focuses on some of the leading stories from global supply chain and global business, always with special guests – the most important of which is the live audience!In this week's episode of The Buzz, hosts Mary Kate Love and Katherine Hintz bring you the second marketing edition of The Buzz! Together they tackle top news by discussing:The uptick in influencer and celebrity marketingThe impact of Amazon Prime Day on consumer shopping habits and supply chain, noting the potential strain on delivery and reverse logistics due to increased purchases and returnsCostco's decision to increase its membership fee due to inflation and rising supply chain costs, while maintaining a high customer retention rateThe importance of customer experience for customer retentionAnd so much more!Additional Links & Resources:Learn more about Supply Chain Now: https://supplychainnow.comSubscribe to Supply Chain Now: https://supplychainnow.com/joinCheck out Supply Chain Now's NEW Media Kit: https://bit.ly/3XH6OVkWEBINAR- Taming Logistics Complexity: How Logistics Leaders Can Optimize Operations with Emerging Technology; https://bit.ly/3XBbf6yWEBINAR- Protecting Value in the Supply Chain with Rebates: https://bit.ly/3WsJSKZThis episode was hosted by Mary Kate Love and Katherine Hintz. For additional information, please visit our dedicated show page at: https://supplychainnow.com/buzz-marketing-edition-influencer-marketing-prime-day-costco-cx-1301

TAKEAWAYSThe changing landscape of the workforce, particularly the growing interest in blue-collar jobs among Gen ZThe impact of AI on different industries and potential ethical considerations surrounding advanced AI toolsThe launch of TikTok Notes and its implications for social media and content creationThe challenges of keeping up with social media algorithms and trendsThe development of an advanced AI tool for estimating life expectancy and its potential implications for business and marketingThe use of personal data in business and ethical concerns surrounding its useTIMESTAMPSThe introduction (00:00:00) Introduction to the podcast episode and the hosts' banter.TikTok's new app (00:04:51) Discussion about TikTok's new photo-sharing app and its potential impact on the social media landscape.Life Expectancy Calculator (00:09:04) Exploration of an advanced AI tool designed to estimate an individual's lifespan and the ethical considerations surrounding its use.Gen Z's interest in blue-collar jobs (00:13:47) Conversation about Gen Z's growing interest in blue-collar jobs due to economic considerations and the potential impact of AI on white-collar jobs.The future of knowledge workers (00:19:03) Discussion about the potential impact of AI on knowledge-driven jobs and the changing landscape of the workforce.Conclusion (00:20:13) Closing remarks on the changing role of college education and the potential for AI-powered news anchors.AI-Powered Audio Journalism (00:21:11) Discussion on Curio, an AI-powered audio journalism startup, and its development of an AI news anchor named Rio.Changing Media Consumption (00:30:17) Exploration of the shift in media consumption, with more 18 to 34-year-olds listening to podcasts than watching TV.Live Shopping on Amazon (00:31:05) Explanation of Amazon Live's shoppable ad-supported channel and the integration of live video experiences with instant clickable purchasing options.Future Guest Lineups (00:35:53) Announcement of upcoming guests on the podcast, including Gary Vaynerchuk, and a discussion on the importance of entertaining and educating content. If you enjoyed this episode and want to learn more, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.