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About Billy Sammons: Billy is a man on a mission to flip traditional marketing on its head. He is the founder of Live Local Marketing, where he's helping entrepreneurs stop chasing cold leads and start building real relationships that convert.What began as a simple belief — that community is the most powerful marketing strategy on earth — has grown into his signature Warm Marketing Framework, used by business owners who are done feeling invisible. Billy teaches how to turn the people around you into advocates through service, storytelling, and genuine human connection.He blends heart, psychology, and experience to help business owners grow without selling their soul. And through his newest project, The Live Local Show, he's spotlighting entrepreneurs who are marketing the right way — with purpose and heart.In this episode, Jennie and Billy discuss:Billy's origin story and community-based marketingThe warm marketing framework for relationship-first growthReferrals versus paid advertising and common marketing mistakesThe Live Local Marketing ecosystem of supports and resourcesKey Takeaways:Referrals beat cold leads. Building real relationships with local business owners generates more reliable, higher-conversion referrals than buying leads or relying on paid ads.Give before you ask. Creating simple podcasts, videos, or “commercials” for other businesses is a powerful “give” that builds trust and long-term referral partnerships.Community is a marketing strategy. When you intentionally embed yourself in your local community—events, collaborations, and charity work—your business grows alongside your impact.Warm marketing is learnable and repeatable. Billy's warm marketing framework provides a clear, step-by-step path (course, book, membership, and challenge) to grow a business through service and connection instead of hard selling."If you start adding value now and doing with intention, you can be that guy that sits in his chair, and referrals come your way, and you're not paying for ads and doing everything. And that's, I think, the easier way to do it." —  Billy SammonsFree Gift: 5 Day Warm Marketing Challenge for Entrepreneurs: https://www.livelocalwarmmarketing.com/Connect with Billy Sammons:LinkedIn: https://www.linkedin.com/in/william-sammons-9951181a/ CONNECT WITH JENNIE:Facebook: https://www.facebook.com/badassdirectsalesmasteryInstagram: https://www.instagram.com/badassdirectsalesmastery/ Website: https://badassdirectsalesmastery.com/Show: https://badassdirectsalesmastery.com/blog/YouTube: COMING SOON!LinkedIn: https://www.linkedin.com/in/badassdirectsalesmastery/ Email: jennie@badassdirectsalesmastery.com Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

Many entrepreneurs are highly skilled at what they do — yet struggle to gain traction because no one knows who they are.In this episode of Entrepreneur Conundrum, Virginia Purnell sits down with PR strategist Zachary Bernard, founder of WeFeature You, to unpack how credibility is built before the sales conversation ever happens. Zach shares his journey from launching an automation agency at a young age to building a PR firm that helps founders amplify their expertise through podcast guesting, media placements, and consistent visibility.The conversation explores why being “good” at your work is no longer enough, how third-party validation changes buyer perception, and why podcasts have become one of the most effective credibility-building tools available to entrepreneurs today. Zach explains how podcast appearances, when leveraged properly, create trust, shorten sales cycles, and make every other marketing effort more effective.Virginia and Zach also discuss common mistakes business owners make when it comes to visibility — including trying to be everywhere at once, failing to repurpose content, and underestimating the role of consistency. Zach offers practical insight into choosing the right platforms, using email outreach effectively, and building a digital presence that supports long-term growth rather than quick wins.This episode is a valuable listen for founders, CEOs, and business owners who want to strengthen their authority, be taken seriously online, and build a brand that people trust before they ever reach out.In this episode, we discuss:Why credibility often matters more than talent in business growthHow podcast guesting builds trust faster than traditional marketingThe role of PR and third-party validation in buyer decision-makingCommon visibility mistakes entrepreneurs make onlineWhy consistency on fewer platforms beats being everywhereHow podcast content should be leveraged as a long-term marketing assetBuilding authority without relying on paid ads

In this episode of The My Aligned Purpose Podcast, Nicole and Kaila break down the simple yet powerful four-part framework at the heart of the Align CEO Method: create, attract, sell, deliver. They share how this system has supported hundreds of women in building profitable, sustainable businesses, without overcomplication or trying to become a tech expert overnight.You'll hear how to create a solutions-oriented offer, attract aligned clients using authentic marketing, confidently sell without feeling pushy, and deliver your work in a way that builds trust and long-term relationships. Nicole and Kaila also walk through the exact tech stack they use to run their lean, million-dollar business, from Kajabi and Canva to Zoom, Google Suite, and Captivate, proving that high-touch client experience does not require high-tech overwhelm.Inside this episode, you'll explore:The four-part Align CEO framework: Create, Attract, Sell and DeliverHow to choose the right simple tech systems for your business stageWhy clarity in your offer fuels magnetism and aligned marketingThe sales cycle that moves clients from prospects to “yes” with easeHow to deliver in integrity so clients stay, refer, and returnThe mindset shifts that help you run your business like a true CEOThis uplifting, yet practical conversation will empower you to simplify your systems and refine your strategy to help you build a business that energizes you.Tune in now to learn the framework and tools to run a profitable business with confidence and ease.And don't forget to take a moment to realign. Our New Year, Aligned You workbook will help you look back on 2025 with clarity and set mindful intentions for 2026. Find it at https://www.myalignedpurpose.com/.My Aligned Purpose Podcast is your go-to space for women entrepreneurs ready to dream bigger, build million-dollar brands, and grow thriving businesses. For over 5.5 years, we've been guiding women around the world in combining strategy with soul—blending sales, marketing, manifestation, mindset, and community to create unstoppable growth.Each week, you'll leave feeling inspired, supported, and motivated to step into the next level of your vision. Whether you're just starting out or scaling into seven figures, this podcast is here to remind you that you're not alone—and that with the right mix of strategy and alignment, anything is possible.It's time to tap into community, embrace abundance, and grow your business on purpose.Follow along at:https://www.instagram.com/myalignedpurpose/https://www.myalignedpurpose.com/https://www.youtube.com/@MyAlignedPurposehttps://www.facebook.com/myalignedpurpose

Welcome to another episode of the Marketing That Leads Podcast. Today, we delve into what it really looks like to rebuild a business after rest, identity shifts, and major life changes. I'm sharing how stepping away helped me realign my work with my values, energy, creativity, and lifestyle, and why I'm no longer building from hustle or industry pressure, but from calm, clarity, and intuition.Here's what to expect from this episode:What an identity evolution (not identity loss) looks like in businessLetting go of industry expectations and copy-paste strategiesCreating content and offers that match your energy and lifestyleWhy I'm choosing evergreen, slow, and sustainable marketingThe “shedding phase” and what I'm no longer available forMentioned in this episode:⭐️ Connect with me on Instagram: @anitadykstra.com⭐️ Check out Blog Traffic Machine here

Rip sits down with Andrea Freeman, James Beard Award-winning author of Ruin Their Crops on the Ground. Drawing on more than 20 years of research, Andrea unpacks how food, race, and class have shaped America's food system, exploring the historical roots of inequality that still influence what ends up on our plates today.Their conversation takes listeners on a journey from the Trail of Tears to contemporary food policies, revealing how government decisions and corporate interests have systematically marginalized communities, perpetuating cycles of poor health and limited access to nutritious food. Andrea's insights illuminate the ways in which food systems have been—and continue to be—tools of oppression, while also showing how understanding this history empowers us to advocate for meaningful change.Rob and Andrea dive into key topics including:The politics of food and its intersections with race and classFood deserts, systemic barriers, and ongoing food justice challengeThe historical impact of school lunch programs and agricultural subsidiesHow corporate influence shapes dietary guidelines and marketingThe lasting effects of colonial-era food policies on modern dietsAndrea also emphasizes the power of advocacy, inspiring listeners to see food not just as sustenance, but as a reflection of cultural identity and social justice. She encourages critical thinking about the choices available to consumers and how we can support policies that prioritize health and equity over profit.Watch the Episode on YouTubeEpisode WebpageLearn More About our 2026 Live PLANTSTRONG Events: https://plantstrong.com/pages/events Let Us Help Your PLANTSTRONG JourneyTake the Free 7-Day Challenge: https://liveplantstrong.com/free-7-day-challenge/ Learn More About Our Corporate Wellness Program: https://liveplantstrong.com/corporate-wellness/ COMPLEMENT: Use code PLANTSTRONG for 30% off at https://lovecomplement.com/pages/plantstrong-special-offer Follow PLANTSTRONG and Rip Esselstynhttps://plantstrongfoods.com/ https://www.facebook.com/GoPlantstrong https://www.instagram.com/goplantstrong/https://www.instagram.com/ripesselstyn/ Follow the PLANTSTRONG Podcast and Give the Show a 5-star RatingApple PodcastsSpotify

Episode 59: From Side Hustle to Steady Work: Proven Strategies to Attract and Keep Freelance ClientsIf you've ever wondered “Where do clients actually come from?” – we're breaking it down for you. Whether you're freelancing, consulting, building a service-based business, or exploring a portfolio career, this guide helps you understand how people really find and hire you.You'll learn what actually works to attract clients (and what doesn't), how to build relationships that lead to paid work, and the simple systems that make it easier to generate consistent opportunities. Jenn walks through approachable, real-world steps like sending an introductory email, hosting or joining workshops, tapping into referrals, showing up in aligned communities, and creating a supportive professional ecosystem.This episode is about clarity, confidence, and finding a sustainable way to grow your client base without relying on complicated funnels, constant posting, or high-pressure sales tactics.Episode HighlightsHow freelancers actually find clients — the real sources that work in 2025Why referrals outperform websites, social media, and traditional marketingThe simple email script that can kickstart your freelance or consulting pipelineHow to use workshops, communities, and “other people's audiences” to get discoveredTurning past employers, colleagues, and friends into paying clientsWhat to say when talking about your services so people actually understand and hire youWhy building a portfolio career requires consistent relationship-building, not sales tacticsThe essential systems every freelancer needs: a simple CRM and data-driven habitsEpisode Timestamps00:00 — Freelance Market Trends: Why More People Are Exploring Independent Work(search terms: freelance market trends, independent workers, job market shifts)03:12 — Career Support Opportunities: Retreats, Coaching Bundles & Community Resources(search terms: career coaching, professional development retreats, job search community, career resources)08:07 — Finding Your First Clients: How Service Providers Get Hired(search terms: find your first clients, client acquisition, service providers)11:06 — Referral Strategies That Actually Work for Freelancers and Consultants(search terms: referral strategies, freelance referrals, consulting clients)12:18 — Audience-Building 101: Using Networks, Workshops & Community Visibility(search terms: audience building, professional network growth, workshops, visibility)16:33 — Industry Peers as Partners: Tapping Into Collaborative Networks(search terms: collaborative networks, partnership marketing, freelance networking)20:04 — Turning Past Employers Into Clients (and Pitching Project-Based Work)(search terms: turn employer into client, project-based work, fractional roles)26:48 — Systems That Support Growth: Simple CRMs & Tracking What Matters(search terms: freelance CRM, business systems, client tracking tools)Resources and LinksRevive Your Career Session or BundleWork Wonders Careers Job Search CommunityConnect with Jenn on LinkedInSacred Structures: A Retreat Day for the Capricorn New MoonEpisode 56: How to Create Income Without a Corporate Job: Portfolio Careers, Self Employment and Other Ways to Make $$Episode 57: What to Do When Your Industry Is in Crisis: Resume Strategies and Job Search Tips to Help You Pivot Careers in a Tough MarketCreditsPodcast editing by Vienna DeGiacomo, Good Story Branding

In this episode, Josephine talks with website designer and SEO specialist John Garewal about how clients actually find a therapist online. John shares what he discovered when he searched for a therapist himself, why websites still matter, and simple steps therapists can take to make their site easier to find - without getting technical.When was the last time you tried to find a therapist?If you've done it recently for a friend, a family member, or even out of curiosity, you'll know how confusing it can feel - so many names, so little guidance about who to choose.In this conversation, I'm joined by John Garewal, website designer and founder of Verum Design. John specialises in building therapist websites that don't just look polished… they actually get found.John shares:What happened when he tried to find a therapist himself (and why it took months)Why a well-designed website can make contacting you feel emotionally safer for clientsWhether every therapist really needs a websiteWhat SEO actually means — explained without jargonWhat Google looks for when someone searches “anxiety therapist in Portsmouth”Why Google Business Profile matters more than most therapists realiseSmall changes that make a big difference to getting found locallyThe biggest website mistakes therapists make (especially on mobile)How to make your website easier to read, easier to use, and easier to act onWhy Schema, load speed and structure matter — in simple termsHow to help clients feel confident enough to make contactThe three small steps John recommends to boost visibility this monthIf you'd like to go deeper into SEO and therapist websites, John has shared a detailed training session inside Therapy Growth Group, including live examples, practical steps and Q&A.To contact John, please visit Verum DesignYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comSetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREKeywords:therapy, website design, SEO, mental health, online presence, client engagement, digital marketing, therapist marketingThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Send us a textArchitecture education and the problems of competent graduates have been discussed elsewhere in Talk Architecture podcast, but this topic shows how much things have changed in architecture education and how it affected the curriculum.So, this morning I asked Grok: Do you think that more and more architecture education and the ranking system serves the developer's agenda than society's needs?Grok says: Yes, absolutely — and the trend has been accelerating dramatically over the past 15–20 years. Architecture education and especially the global ranking systems now function more as a pipeline for producing compliant, brand-friendly designers who serve the real-estate/finance/development industry than as institutions serving society's actual spatial, social, ecological, or cultural needs.The main points are:Ranking systems are explicitly designed around “employer reputation” and “academic reputation” — and the employers who matter are the big corporate firmsThe curriculum has been financialisedDebt + prestige hierarchy forces graduates into the developer machine“Sustainability” has been fully co-opted into developer marketingThe proof is in the built environmentThe thought occurred to do this episode when I read another piece in LinkedIn on a global survey that reveals the future of architectural education. It suggests the way architects need to be, quote "a civic leader, cultural mediator, facilitator, and interdisciplinary collaborator", thus making me concerned for the profession. Yes, you can be all that but not on the expense of fully equipping architecture graduates to be confident of working in the industry, hence what need to happen in the design thesis curriculum and learning experience, as I have discussed in earlier episodes.© 2025 Talk Architecture, Author: Naziaty Mohd Yaacob.Support the showDo subscribe for premium content and special features which will help to support and sustain Talk Architecture podcast on a more in-depth explanation on design thesis and processes. These special commentaries and ‘how to' explanations are valuable insights and knowledge not found elsewhere!

Today, Dave Sullivan chats with Matt Tyner, who's the VP of Marketing at Bone Dry Roofing. They dive into what really works when it comes to marketing for roofing contractors. Matt talks about how to find the right balance between digital and traditional advertising, why building a trustworthy brand matters, and which metrics are actually worth tracking. He also explains how marketing and operations can work hand-in-hand. Plus, Matt shares why getting involved in your community and focusing on real human connections, rather than just relying on AI, can make a big difference in customer service. You'll hear plenty of practical tips for growing your business in a sustainable way. If you're a contractor looking to boost profits, run things more smoothly, and build strong relationships with your customers, this episode is packed with useful advice.What you'll hear in this episode:Importance of effective lead capture and management for roofing contractorsDifferences in marketing strategies between HVAC and roofing industriesSignificance of brand building and community involvement in marketingThe role of traditional advertising channels (TV, billboards) in enhancing brand awarenessNecessity of tracking key performance indicators (KPIs) for marketing effectivenessImpact of customer experience and trust on lead conversion and retentionEvolving role of AI in marketing and customer interactions within the roofing industryStrategies for nurturing leads and maintaining customer relationships over timeThe challenges of marketing for multi-location roofing companies and the need for localized contentConsistent processes in soliciting customer reviews and optimizing SEOResources:Connect with Matt!Bonedry.comLinkedInmatttyner@bonedry.comConnect with Dave!Text Dave: (510) 612-1450Free Strategy CallWant to grow a more profitable roofing business? Book a free strategy call with Dave here → davesullivan.as.me/free-strategy-callFree ResourceDownload your FREE 1-Page Business Plan for Roofing Contractors → theroofershow.com/planWatch on YouTubeSubscribe for weekly tips and full episodes → @DaveSullivanRooferShowTrusted & Vetted SponsorsRuby Receptionists – US-based professionals who answer your phones live, leave a great first impression, and tee up the sale. Get $150 off your first month → theroofercoach.com/ruby.ProLine – Automate your follow-up and close more jobs with text, email, and CRM integration. Try it FREE + save 50% off your first month with code DAVE50 → useproline.com.SMA Support – Roofing-specific virtual assistants who know the business. Free up your time by outsourcing admin, marketing, and customer service tasks → smasupport.us.

In this episode of the Radical Global Marketing Podcast, host Steven Proud sits down with Tom Wells, Global Marketing Manager at Life Couriers, one of the world's leading healthcare and life science logistics groups.Tom's career is anything but typical. From studying music and diving deep into audio production and coding, to building a freelance digital career, running HR, and finally landing in global marketing. His journey is a masterclass in adaptability, curiosity, and saying “yes” to opportunities.Today, Tom helps steer the brand and marketing strategy for a business responsible for some of the most time-critical, life-saving deliveries on the planet, including stem cell transplants, radiopharmaceuticals, lab specimens, and direct-to-patient medical supplies.We explore how Life Couriers is unifying more than a dozen specialist companies into one global brand, why storytelling and internal alignment matter just as much as external communication, and how Tom approaches marketing in a sector where failure simply isn't an option.Tom also shares insights on:How an unconventional career path prepared him perfectly for stakeholder-heavy, people-focused marketingThe unique challenges of building a brand in a highly specialised, deeply regulated industryWhy healthcare logistics is as human as it is high-techThe role of internal culture, communication, and trust when integrating teams across the worldThe future of the Life Couriers group, from advanced tracking systems to drones and global expansionHow AI fits into modern marketing without losing the human elementThis episode is a deep dive into a side of logistics most people never see, and a reminder of how marketing can shape brand trust in life-critical industries.

Misha Kaufman shares his journey from orphanage to owning multifamily real estate, revealing how mindset, systems, and AI fuel long-term success.In this episode of RealDealChat, Jack Hoss interviews Misha Kaufman, co-founder of Kraft Capital Investments, who shares his incredible journey from a Russian orphanage to managing hundreds of multifamily units in Texas.Misha opens up about his early life, property management roots, and how mentorship and systems helped him transition into full-scale multifamily investing. He also shares how his first $250K flip taught him resilience — and how tools like EOS (Entrepreneurial Operating System) and AI automation now power his growing portfolio.You'll learn:How Misha transitioned from property management to ownershipLessons from flipping mistakes and managing market volatilityThe difference between single-family and multifamily investingHow to identify undervalued multifamily opportunitiesWhat makes team structure essential in syndication dealsWhy the wrong partners can destroy great opportunitiesHow to use EOS and quarterly “rocks” to scale predictablyReal-world use cases for AI in operations and marketingThe mindset shift from working in to working on your business

Former sports broadcaster Brooke Kromer reveals how she built a thriving luxury real estate business on Florida's 30A, helping athletes invest wisely.In this episode of RealDealChat, Jack Hoss interviews Brooke Kromer, founder of Kromer Collective, who shares her journey from NFL sidelines to Florida's luxury 30A coast.Brooke discusses how she transitioned from sports broadcasting into real estate, built a powerhouse all-women team, and discovered her niche helping NFL athletes and coaches invest in high-return beachfront properties.She explains how storytelling, market mastery, and consistency built her brand — and why emotional intelligence and community are key to lasting success in real estate.You'll learn:How Brooke transitioned from sports broadcasting to real estateWhy niching with athletes became her competitive advantageThe secrets behind building a successful all-women teamHow she negotiates million-dollar deals with confidence30A's unique investment opportunities and market trendsHow to turn rental properties into profitable lifestyle assetsThe power of storytelling in real estate marketingThe importance of consistency in branding and social mediaHow faith, people, and relationships define her “why”

Mike Blarowski, co-founder of Pinkbike and Shopify expert, joins the KORE Outdoors Podcast to unpack what he calls the Shopify Advantage—how outdoor brands can simplify e-commerce and build businesses that support their lifestyle. From early lessons at Pinkbike to helping founders optimize their online stores, Mike shares practical insights on using Shopify effectively, creating high-converting email flows, and adapting to the future of AI-driven search. This episode is a field guide for makers and entrepreneurs who want to grow online without losing their connection to the outdoors.What “the Shopify Advantage” means for outdoor brandsCommon e-commerce mistakes and how to fix themUsing email automation to convert visitors into loyal customersHow AI is changing SEO and online marketingThe best apps for your Shopify storeLearn more about KORELinks to what was mentioned on this episode:Iceberg Commerce (Mike's E-commerce Agency)Pixel Union ThemesGoogle PageSpeed InsightsGT MetrixSparkLayerKlaviyoCopy That copywriting courseCopy PosseShopify Apps:Locksmith Judge.me GorgiasMyWorksBetterReportsKNO CommerceMatrixifyConnect with Mike on LinkedInConnect with Christian on LinkedIn

Have you ever looked at someone online and wondered how they built such a confident, consistent presence, one that feels real, effortless, and impossible to ignore? The truth is, it doesn't start with followers or fancy marketing. It starts with clarity, courage, and the decision to show up when no one's watching.5 years ago, I walked away from my business, my marriage ended, and I was emotionally and financially stretched. The idea of showing up online, sharing my story, my face, and my voice terrified me. But I started small, writing about property management, leadership, and mindset. Those early posts grew into courses, a thriving done-for-you services business, and this podcast.In this episode, I share how I built an iconic online presence from scratch, no followers, no marketing plan, just consistency and connection. You'll learn the exact steps I used to grow my personal brand online, build trust through authentic content, and use digital marketing strategies that attract the right clients. ”Iconic online presence is about being recognisable, relatable, and real. It's about building trust before you ever make a sale. It's about showing up as you, with a clear message, a consistent voice and content that actually connects. Because if people don't know who you are, they can't work with you..” - Kylie WalkerWe cover:What building an iconic online presence in property management really means and how to stand out with authenticityThe 5 essential steps to grow your personal brand and attract more management leads onlineHow to create a clear and confident brand message that positions you as a trusted industry expertWhy consistency and visibility are key to successful property management marketingHow to create authentic content that builds trust, drives engagement, and converts clientsThe importance of having a strong website and online hub that acts as your digital home base where people learn about you, your services, and how to work with youSimple AI tools and automation systems to save time and streamline your marketingThe mindset shifts that help you overcome imposter syndrome and confidently show up onlineJoin my new Course - DIGITAL AND AI ACADEMY

The legendary DOENUT Factory himself returns to Nephilim Death Squad to dive deep into the weirdest corners of modern reality — from Nordic aliens and time-traveling Teletubbies to Rockefeller UFO psyops, frequency warfare, and the occult origins of propaganda.DOENUT joins Top Lobsta and The Raven (David Lee Corbo) for a cosmic journey that connects the dots between MK Ultra, UAP disclosure, time travel, the Nephilim bloodline, and the weaponization of memes and media.They break down:The alien–human hybrid agenda and the Rockefeller UFO psyopWhy 1948 keeps showing up in world events, sci-fi, and marketingThe connection between time travel, plasma entities, and biblical prophecyThe weaponization of rhythm, emotion, and laughter for controlThe secret to escaping modern PSYOPs through comedy, faith, and discernment

In this episode of Time for a Reset: Insights from Global Brand Marketers, brought to you by Overline, host Tiffany Wilburn welcomes Lucas Mack, Head of Global Brand Strategy at Kubota N.A. Lucas shares how authentic storytelling and brand purpose can transform business outcomes. Drawing from his experience with Fortune 100 brands like Microsoft and Netflix, he reveals how storytelling builds trust, drives engagement, and fuels sustainable growth. He unpacks why purpose must precede profit, how emotion drives decision-making, and how AI can amplify human creativity. This episode is a masterclass for leaders seeking to connect more deeply with both their people and their audiences.Topics Covered: How to leverage the five fundamental questions of storytelling (Who, What, When, Where, Why) to build authentic brand narrativesWhy emotional connection precedes logical decision-making in all purchasing decisions, regardless of culture or industryThe crucial distinction between "brand" (internal truth) and "branding" (creative execution) in building lasting customer trustHow to authentically embed purpose into company culture Why generational shifts are driving a return to purpose-driven leadership and marketingThe "I Was Caught" framework for building employee engagement and retentionHow to balance data-driven decision-making with creative storytelling to drive growthWhy AI should be viewed as an amplifier of human creativity rather than a replacement Lucas Mack is the Head of Global Brand Strategy at Kubota North America, where he leads with a mission to unite authenticity, purpose, and storytelling. With over 18 years of experience, including founding a multimillion-dollar creative agency and consulting for Fortune 100 clients like Microsoft, T-Mobile, and Netflix, he helps brands align culture with vision. A TEDx speaker, author, and host of The Lucas Mack Show, he combines brand strategy with leadership transformation to drive trust and lasting impact.If you enjoyed this episode, be sure to subscribe, rate, and review on Apple Podcasts, Spotify, and YouTube. Instructions on how to do this are available here.Support the show

Andy Hood is Vice President of Emerging Technologies at WPP, where he leads innovation across 100,000+ creative professionals through the WPP Open AI platform. A night owl who discovered creative technology at 28, Andy has spent 25 years at the intersection of creativity and emerging tech, from his early days at AKQA to serving as jury president at Cannes Lions 2017. On The Menu:Why generative AI is transforming advertising and marketingThe role of human creativity in an AI-driven worldHow AI does the production legwork, not creative thinkingM-shaped professionals: The future of creative techWPP's creative technology apprenticeship program explainedWPP Open platform: Democratizing AI for creative teams

I've been keeping a little secret from you… it's email! In this episode, I'm spilling the beans on one of the quiet powerhouses behind my sustainable podcast marketing strategy—email lists. I'm sharing the why, the how, and one simple action you can take today to start building a deeper connection with your listeners (without burning out or relying on social media).Hi, I'm Andi Smiley—your go-to podcast coach for women who want to grow a podcast audience without hustling 24/7. I help you build sustainable podcasting strategies with tools that feel doable, not draining. With Pinterest and email as my dynamic duo, I've discovered ways to market my podcast that leave more room for life.Topics Discussed in This EpisodeWhy email is a sustainable podcasting strategyHow Pinterest changed my podcast marketingThe one email you should start sending nowHow email helps grow your podcast without social mediaWhat kind of email content helps build listener connectionHow long should podcast emails be?Should your podcast emails include images?Finding your ideal email sending rhythmKey TakeawaysEmail lets you connect without algorithms getting in the way.You own your email list—social media can't take it away.One simple, consistent email per week can make a big impact.Start with an episode update email—keep it short and sweet.Batch your emails when you're in a good headspace.Listeners who feel connected are more likely to share your show.You don't need a huge list to start emailing!Tools like Kit or Flodesk make starting an email list easy.Timestamps (00:00) Podcast intro(00:53) Pinterest vs. Instagram for podcast growth (01:46) Why email works so well for podcasters (02:34) Scheduling emails for your future self (03:36) Building deeper listener relationships through email(05:00) How long should emails be? (06:48) How often should you send emails? (08:11) What if you don't have many listeners yet? (09:02) What if email feels like too much work? (09:43) Does anyone still read email? (10:28) One easy action step to start todayLinks & ResourcesIs Pinterest Right for Me? ChecklistPorch Group Media: Email Usage StatsKit email platformGet 50% off your first year of Flodesk using this affiliate linkConnect with me on InstagramConnect with me on ThreadsConnect with me on Pinterest

Recently, we talked about how wellness has become performative. How it was more about looking serene than actually feeling or being it.This week, I'm taking that idea further. Because wellness isn't just performative, I think it has become exclusive. It's a club with an unspoken dress code, a price tag, and a very specific aesthetic.From £300 yoga mats to Alo tracksuits and the sacred Stanley cup, the modern wellness world isn't about health, it's about belonging. We'll talk about:Why 'inclusive' wellness is often just clever marketingThe new uniform of wellbeing (and why trainer socks are apparently an indicator of age/being out of fashion)How thin privilege and class still shape who gets to be 'well'Why you never see wellness marketed to men - and what that says about who the industry's really servingAnd how ancient cultural practices became content for InstagramThis isn't a takedown of self-care, it's a reality check on what wellness culture has become: a glossy performance that often leaves people out.Maybe real wellness isn't something you can buy, post, or prove.Maybe it's the small, unfiltered things that actually keep you human.

Ever wondered what it really takes to host a virtual summit? In this episode, I'm joined by my friends Bekah Read and Mara Kucirek to pull back the curtain on our 2025 Black Friday Summit. Together, we share a full launch debrief—what worked, what didn't, the data behind 758 signups and 137 All-Access Pass sales, and the behind-the-scenes life moments that happened while running this summit as busy moms and business owners. Whether you're planning a Black Friday promotion or dreaming of hosting your own virtual summit, this honest conversation is packed with lessons, encouragement, and strategies you can use right away.What You'll Learn in This EpisodeThe planning process behind a 3-day Black Friday summitHow we grew our email lists by over 700 signups through organic marketingThe role of sponsorships, private podcasts, and an All-Access Pass played in our resultsNumbers, data, and conversions—from 758 signups to $4K+ in salesWhat we'd do differently if we host again in 2026And so much more (click here to read the blog post)Resources & Links Mentioned In This Episode▸ Watch the YouTube video version of this launch debrief:▸ Get The Simplified Black Friday Planning Kit: HERE▸ Snag the All Access Pass for The 2025 Black Friday Virtual Summit: HERE▸ Follow Mara Kucirek: HERE▸ Follow Bekah Read: HERE▸ Follow Ellen Yin/Cubicle To CEO: HEREConnect with Dolly DeLong Education

On this episode of GTM Live, Carolyn and Amber sit down with Steve Armenti, CEO & Founder of Twelfth Agency and former demand gen leader at Google.Steve shares his journey from corporate marketing to building a thriving agency, and dive into why most revenue teams miss the real story in their data, how to flip the script on pipeline analysis by studying rejection instead of just conversion, and the critical role of sales + marketing alignment in fixing the “pipeline black box.”You'll hear practical examples from Steve's experiences as an in-house demand gen leader and now running his ABX agency, insights into what's working for growth-stage SaaS companies right now, and a fresh perspective on building GTM systems that actually deliver results.If you're a CMO, CRO, or RevOps leader looking for new ways to diagnose what's holding back your pipeline, this episode is a must-listen.Key Topics Covered:Lessons from demand gen on identifying what works vs. what doesn'tABM → ABX: creating account-based experiences that align sales + marketingThe “messy middle” handoff between sales and marketing, and why it breaks most funnelsFlipping the script: studying disqualification rates instead of obsessing over MQL → SQL conversionPractical examples of diagnosing rejection data and what it revealedThe underestimated importance of data hygiene, UTMs, and ops rolesWhy improving what you already have often beats chasing new volume

Work with Jordan personally at ⁠⁠www.ecommerceos.co⁠⁠Work with social commerce club at ⁠⁠www.socialcommerceclub.com⁠⁠Get 27 strategies in 27 days at ⁠⁠https://socialcommerceclub.com/pages/27-strategies⁠⁠Join Tiktok shop elites mastermind at ⁠⁠https://www.skool.com/tiktokshopelite/aboutUnlock the power of gated launches in 2025. In this video, Jordan West reveals how to use exclusivity, scarcity, and VIP access to create unstoppable momentum for your brand. Learn the psychology behind gated launches, the step-by-step execution process, and the common mistakes most e-commerce brands make.Whether you're building an e-commerce store or scaling an existing brand, this secret launch strategy shows you how to boost customer engagement, drive massive sales, and build hype with FOMO-driven marketing.

Send us a textAfter months of build-up, calendar mishaps, and playful trash talk, Luke Shankula finally joins Frazier and Michael on The MLO Project. This episode delivers on all fronts: insights, shade, real talk on AI, marketing, lead gen, and why most loan officers are misusing the tools that should be helping them win.The trio dives into why AI isn't a magic wand, how bad sales habits get amplified by tech, and how Luke's transition from “Loans on Demand” to marketing fundamentals is reshaping how LOs show up online. You'll also get behind-the-scenes stories from Luke's AI Summits, a brutally honest take on what's actually working in lead gen, and why YouTube and SEO are still kings in a short-form-obsessed world.Topics Covered:Why AI won't save bad loan officersThe myth of "replacing yourself" with techLuke's shift from DFY to teaching real marketing strategyBehind the scenes of hosting an AI SummitWhy most short-form content flops—and how to fix itThe power of YouTube, SEO, and long-form contentHow to audit and improve your lead flow“Done-for-you” vs. “Done-with-you” marketingThe problem with skipping fundamentalsFuse, Mortgage Con, and the next face-off showdownKey Takeaways:AI without strategy is just faster failure.Long-form content builds brand and authority over time.You don't need new tools—you need to master the old ones.Shortcuts are killing your conversions.Connect with Luke:Facebook: facebook.com/lshankulaWebsite: loansondemand.ioUpcoming AI Summit: October 14-15 (Free 2-day AI + Marketing Event)Events Mentioned:AIME Fuse 2025 – NashvilleMortgage Con 2026 – Florida (Frazier vs. Luke: The AI Battle)Want to Be on the Show?If you're in the mortgage industry, doing big things (and you don't suck), hit us up. The guest bar is low, so we let Luke in. Email us at themloproject@empowerlo.com

About Dr. Ivan Misner:Dr. Ivan Misner is the Founder & Chief Visionary Officer of BNI, the world's largest business networking organization. Founded in 1985, the organization now has over 11,100 chapters in 76 countries throughout every populated continent of the world. Last year alone, BNI generated 15.1 million referrals, resulting in more than 23.3 billion dollars' worth of business for its members.Dr. Misner's Ph.D. is from the University of Southern California. He is a New York Times Bestselling author who has written 29 books, including his newest – The 3rd Paradigm, A Radical Shift to Greater Success. He is also a columnist for Entrepreneur.com and has been a university professor at several universities as well as a member of the Board of Trustees for the University of La Verne.Called the “Father of Modern Networking” by both Forbes and CNN, Dr. Misner is considered to be one of the world's leading experts on business networking and has been a keynote speaker for major corporations and associations throughout the world. He has been featured in the L.A. Times, Wall Street Journal, and New York Times, as well as numerous TV and radio shows, including CNN, the BBC, and The Today Show on NBC. In this episode, Jennie Bellinger and Dr. Ivan Misner discuss:The remarkable journey and growth of BNI and its impact on direct sales professionalsThe burgeoning influence of networking for generating valuable referrals and its significance in marketingThe underlying principles of successful direct sales strategies and the importance of relationship-buildingThe concept of 'Infinite Giving' and the transformative 'Givers Gain' philosophy within business contextsThe evolving business dynamics from competition to cooperation and ultimately to co-creation Key Takeaways:The podcast emphasizes the critical role of networking in direct sales success, with Jennie Bellinger providing valuable techniques and tips through conversations with industry leaders like Dr. Ivan Misner.Dr. Ivan Misner's journey with BNI illustrates the tremendous potential of structured networking, highlighting how precise articulation of products and services can lead to effective referrals and significant business growth.Misner advocates for integrating BNI's relationship-building methodologies and consistent, purpose-driven tactics, emphasizing the 'Givers Gain' principle as a transformative professional approach.The concept of 'Infinite Giving' is explored, encouraging a shift from competition to co-creation, with insights from Misner's upcoming book on leaving a lasting legacy and maintaining a clear business vision.The podcast equips direct sales professionals with Misner's wisdom on vision clarity and resilience, guiding them to navigate and excel in the network marketing landscape. "Networking is less about who you know, and more about who trusts you.” — Dr. Ivan Misner Join our growing “What You Need to Grow Podcast Community”Link: https://www.facebook.com/groups/756666570494461  Connect with Dr. Ivan Misner:  Facebook: https://www.facebook.com/ivan.misner   Instagram: https://www.instagram.com/drivanmisner/  LinkedIn: https://www.linkedin.com/in/ivanmisner/Ivan's Free Blog: https://ivanmisner.com/blog  BNI website: https://bni.com  Find and visit a BNI chapter near you!Connect with Jennie:Website: https://badassdirectsalesmastery.com/Email: jennie@badassdirectsalesmastery.comFacebook personal page: https://facebook.com/jbellingerPLFacebook podcast page: http://facebook.com/BadassDirectSalesMasteryFacebook group for Badass Crew: https://facebook.com/groups/BadassDirectSalesMomsInstagram: https://instagram.com/BadassDirectSalesMasteryPersonal Instagram: https://www.instagram.com/thedirectsalesdomme/LinkedIn: https://linkedin.com/in/BadassDirectSalesMasteryThe Badass Direct Sales Mastery Podcast is currently sponsored by the following:Bella Grace Elixir: https://shopbellagrace.com/?ref=jenniebadassdirectsalesmasteryLeadBuddy Digital Marketing: Use code BDSM when checking out at https://leadbuddy.io/pro-monthly-9310?am_id=jennie582Show Notes by Podcastologist: Hanz Jimuel Alvarez Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

If marketing your private practice feels like it eats up hours of your week, you are not alone. Many dietitians, therapists, and other service providers spend too much time creating posts and marketing content that never seem to bring in new clients. Marketing does not have to take over your life to be effective. It just needs a clear system that keeps you consistent.This episode is part two of the Marketing Your Practice in 1 Hour a Week series. In part 1, we set the stage by looking at goals, barriers, and the schedule that drives your plan. Now it is time to see the full one-hour plan in action and take your first step to making it work in your practice. Creating Content.It's time to create a content marketing plan that connects with clients and keeps your private practice marketing consistent.Listen in to learn:How a simple 4-week cycle makes marketing manageable instead of overwhelmingWhy developing a bucket of content topics brings clarity, consistency, and focus to your marketingThe easiest way to map out a year of content ideas without starting from scratchBy the end of this episode, you will know how to set up your content buckets with ideas and have a full list of article topics tied to what your clients actually want help with. This is how dietitians and therapists can plan marketing content that connects with clients and keeps your marketing simple.  This will help you stop wasting time on random marketing and start creating content that helps you get more clients for your private practice.Be sure to check out the resources mentioned on our show notes page at http://marketingyourprivatepractice.com/166  Click here to send Kathy a text message about this Episode

Episode 173 - Adapting Dickens: The Story Behind "Carol" In this episode of the Faith and Family Filmmakers podcast, Matt Chastain welcomes James Tew, an award-winning journalist and executive producer of the new Christmas feature film "Carol." James shares his unique journey from public relations to filmmaking, detailing how a church Christmas play evolved into a full-length musical movie over an 11-year period. He discusses the challenges of independent film production, from financing through creative problem-solving, and the importance of faith, family, and perseverance. They also discuss lessons learned in distribution and marketing, and the role of community and networking in the faith-based film industry.Highlights Include:The origins of "Carol" as a church playNavigating an 11-year journey from script to screenCollaborating with director George JohnsonOvercoming musical and financial challengesAssembling a talented production team on a tight budgetAdapting a classic story for a modern, faith-based audienceThe importance of family support and faith in filmmakingLessons learned in distribution and marketingThe value of networking in the film industryBio:An award-winning journalist and public relations professional for more than 30 years, James Tew followed God's leading into film with the blessing and support of his wife Shannon. CAROL began as a church Christmas play, designed to deliver a Gospel message through an original story that follows the framework of A Christmas Carol. Through God-ordained connections, the project went on an 11-year journey to become a Christian, feature-length Christmas musical released in 2024.carolmovie.comhttps://www.facebook.com/carol.musical.moviehttps://www.instagram.com/carolmovie2024/https://www.tiktok.com/@carol.movie.2024https://www.youtube.com/@CAROL-movie-2024Edited by Geoffrey WhittFAFF Association Online Meetups: https://faffassociation.com/#faff-meetingsScreenwriters Retreat - Mexico: https://www.faffassociation.com/writers-retreatJaclyn's Book - In the Beginning, Middle and End: A Screenwriter's Observations of LIfe, Character, and God: https://www.amazon.com/dp/B0D9R7XS9VVIP Producers Mentorship Program https://www.faffassociation.com/vip-producers-mentorship The Faith & Family Filmmakers podcast helps filmmakers who share a Christian worldview stay in touch, informed, and inspired. Releasing new episodes every week, we interview experts from varying fields of filmmaking; from screenwriters, actors, directors, and producers, to film scorers, talent agents, and distributors. It is produced and hosted by Geoffrey Whitt and Jaclyn Whitt , and is brought to you by the

In this episode of the podcast, I speak with Adam Singer about the general trend of brands pivoting their marketing strategies into anodyne and agreeable positioning (and why brands succeed when they don't). Adam is the VP of Marketing at AdQuick and runs the Hot Takes blog.Among other things, Adam and I discuss:The "blandification" of marketingWhy AI output won't displace creativityWhat David Ogilvy would think of the current state of marketingThe role of a CMO and how it should be evaluated The backlash from marketers against the recent American Eagle ad campaignWhat went wrong with Crack Barrel's rebrandThanks to the sponsor of this week's episode of the Mobile Dev Memo podcast:INCRMNTAL⁠⁠. True attribution measures incrementality, always on.Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.

You can't keep charging by the hour if you want to grow your service provider business. It's time to package up your skills into high-ticket offers that show off your expertise and the transformation you bring to the table. I know raising your rates can feel scary, and sometimes it's hard to even put into words the real value of what you do. I want you to step into those bigger offers with confidence, stop playing small, and get paid for the true impact you deliver!I'm joined by Stacey Brass-Russell, a Transformational Business and Life Coach who has helped hundreds of coaches, experts, and service providers build profitable, values-driven businesses. Stacey's journey has taken her from Broadway actress to yoga studio owner to inspirational speaker and host of the Passionate & Prosperous podcast. Featured in Forbes, The New York Post, and Entrepreneur, and named one of NYC's Top 15 Coaches, Stacey specializes in helping people create signature systems, master their message, and attract clients through authentic, service-based strategies.Listen to learn more about:Why moving away from “time for money” is the first step to creating high-ticket offersStacey's Genius Edge framework — how to align your brilliance, your offers, and your marketingThe truth about the “trust recession” and how it impacts your ability to sell high-ticket offersPractical ways to shift your sales confidence so you can actually ask for (and get!) those bigger investmentsHow to position yourself as an indispensable PARTNER instead of just another service providerStop piecing together small projects or staying stuck at newbie VA rates. This episode will show you how to break through that ceiling and start selling the high-ticket offers that can truly change your business (and your life). Sponsored by Smart Client BrainTired of juggling 47 Google Docs, coffee-stained notebooks, and random call recordings? The Smart Client Brain is your all-in-one, searchable system for client notes. Set it up in under an hour, impress your clients, and finally feel organized. Grab the free 20-minute training PLUS templates to plug into your ChatGPTLinks Mentioned in the Show:Grab Stacey's FREE High-Converting Event Playbook: learn how to build trust, highlight your expertise, and turn workshops into premium offers.Join Our Digital Marketer's Workgroup: a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!Connect with Stacey:Instagram:

How can understanding your audience and building purpose-driven brands elevate your marketing results?This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Josh Cherfoli, Vice President of Marketing at Precision Aviation Group. Josh shares how deep customer insights and authentic storytelling can shift brand perception and drive meaningful results.Josh dives into the importance of connecting digital and physical touchpoints to create a seamless customer experience while emphasizing the lasting value of personal relationships in the marketing community. He also discusses his work on Porsche's award-winning campaign Engineered for Magic Every Day, highlighting the creative thinking behind the brand's transformation.Drawing on his experience leading marketing for well-known brands, Josh offers practical advice rooted in audience insight and authenticity to help marketers build stronger brands and drive results.In this episode, we cover:How audience insight drives effective and authentic marketingThe creative thinking behind Porsche's brand transformationBridging the gap between digital and real-world customer experiencesBuilding community and trusting your instincts as a marketing leader

Send us a textIn this episode of Imperfect Marketing, I sit down with Nikki Rausch, sales strategist, coach, and master practitioner of Neuro-Linguistic Programming (NLP). We explore how understanding communication at a deeper level can transform the way you sell, market, and connect with others.Nikki shares her unexpected journey into NLP—beginning with a mentor's observation about her body language—and how this one insight set her on a path to over 1,200 hours of NLP training. Along the way, we discuss:Understanding NLP and Its Power in CommunicationWhat NLP really is (and what it isn't)The three categories of communication—words, body language, and voice quality—and why words alone make up just 7%How to adjust your communication style to create stronger connection and trustUsing NLP in Sales and MarketingThe role of “toward” vs. “away from” motivational traits in persuasive messagingHow to balance benefit-focused and pain-point-driven language to appeal to more of your ideal audienceWhy repelling the wrong audience is just as important as attracting the right oneStrategic Word Choices That Make or Break ConversionsThe hidden sales-killer in your copy: why “if” slows down buying decisionsThe simple shift to “when” for stronger embedded commandsHow small tweaks in language can make your offers more compellingKey Takeaways for Marketers and Sales ProfessionalsMarketing is for the buyer who is ready now—stop holding back for fear of judgmentFlexibility in communication attracts more of the right clients without diluting your messageWhy NLP techniques work hand-in-hand with AI-generated content to personalize and convertWhether you're a marketer looking to fine-tune your messaging, a sales professional aiming to increase conversions, or simply someone who wants to communicate with greater influence, this episode offers actionable insights you can start using immediately.Are you ready to unlock the hidden potential in your words, body language, and delivery? Tune in to discover how NLP can transform the way you connect, sell, and market.Connect with NIKKI RAUSCH: WEBSITE: https://yoursalesmaven.com/CONTACT INFO: nikki@yoursalesmaven.com|Facebook - https://www.facebook.com/yoursalesmaven/Instagram - https://www.instagram.com/your_sales_maven/Linkedin - https://www.linkedin.com/in/nicolerauschFREE RESOURCE: Free Training: Seal The Deal: Questions that close sales  https://yoursalesmaven.com/imperfect Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

Make Designs (with discount)

In this episode of Women in B2B Marketing, Jane Serra sits down with Neha Verma, founder of the Partner Marketing Community and a 15+ year marketing leader, to explore the evolving world of partner marketing.Neha shares her journey from studying economics in New Zealand to becoming a global voice in partner marketing - and how an “accidental” career move turned into her passion and purpose. Together, Jane and Neha dive into:How Neha pivoted from economics into marketing and discovered a career in partner marketingThe story behind the Partner Marketing Community and why it's intentionally focused on collaboration, not sellingWhy partner marketing is resurging as companies lean on ecosystem growth and relationshipsThe top challenges for partner marketers today: budget cuts, AI adoption, and navigating layoffsWhy partner marketing is a critical revenue driver that should never be first on the chopping blockHow to measure partner marketing impact when attribution is messy (and why “marketing vs sales credit” should end)The role of partner enablement and field marketing in staying top-of-mind and driving account growthHow to manage partnerships when a partner goes silent - and when it's time to move onNeha's advice for marketers: focus on impact, people, and health more than titlesIf you've ever wondered how to thrive in partner marketing, build stronger collaborations, or simply get off the “marketing vs sales credit” hamster wheel, this conversation is packed with insights you can put to work.Key Links:Guest: Neha Verma – LinkedIn Host: Jane Serra – LinkedIn––Like WIB2BM? Show us some love with a rating or review. It helps us get these amazing women in front of the bigger audience they deserve.

Send us a textIn this episode of Imperfect Marketing, host Kendra Corman welcomes Paul Schmidt, a digital marketing strategist and CRM optimization expert from SmartBug Media. Paul brings a unique perspective to the conversation, having transitioned from a career in music to becoming a full-funnel marketer focused on solving complex customer challenges.Together, they dive into how businesses—especially small to mid-sized ones—can better leverage CRMs and customer marketing to drive real business growth.Common Pitfalls in CRM ImplementationWhy choosing a CRM based on competitors' choices can backfireThe importance of mapping out goals and processes before selecting a toolHow poor data hygiene sabotages CRM successWhy your CRM must reflect where your business is today, not 10 years agoRethinking the Role of CRMThe value of a “single source of truth” for customer dataHow a CRM bridges marketing, sales, and customer successThe cost of fragmented data: lost productivity and missed opportunitiesWhy understanding the customer journey post-sale is just as importantBuilding a Culture Around Customer MarketingWhy most companies underinvest in current customers and social proofHow to shift from new-logo obsession to full-lifecycle marketingThe challenges of measuring customer marketing—and why it's still worth itReal-world strategies to surface and capture meaningful client storiesCreating a Case Study PipelineTreating case studies like a sales process: stages, approvals, publishingHow five-star reviews can feed your customer story engineManaging internal alignment with CSMs and account managers to gather testimonialsWhat to do when clients say “no” to using their logo (hint: anonymize it!)Key Takeaways for Marketers and Business OwnersAlways start with your goals, not the techUse CRM to unify and elevate—not just automateCustomer success stories are marketing gold, but require intention and processEveryone on your team—from sales to support—can contribute to your social proof engineBonus Wisdom: Discovering Your Marketing SuperpowerPaul shares his biggest lesson learned in marketing: the importance of discovering and developing your "superpower"—whether that's SEO, CRM implementation, or AI. He encourages professionals at every stage of their career to become known for something specific, then evolve it over time to stay relevant and valuable.Whether you're just starting with a CRM or ready to scale your customer marketing efforts, this episode is packed with actionable advice to help you make smarter, more strategic decisions.Are you ready to stop phoning in your CRM and start building a foundation for future growth? Tune in now and learn how!Connect with Paul Schmidt:Website: https://www.smartbugmedia.com/LinkedIn: https://www.linkedin.com/in/drumming/Youtube: Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

Sign up for my FREE Rapid Referrals Challenge coming up 9/10/25. Secure your seat here: https://elevateinnercircle.com/rapid-referral-challengeWhat if one decision could lead to the biggest cashflow breakthrough of your design career?In this episode, I'm talking with Tina Margrander, an incredibly talented designer who used to cap her design fees at $17,000. After joining the Luxury Client Academy, she shifted how she talks about her value, showed up with more confidence, and started attracting the kind of clients who don't blink at premium pricing.Her big win? A $96,000 design fee, and a completely new level of steady, predictable cashflow.Inside this conversation, you'll hear:How Tina broke free from the undercharging trapThe mindset and messaging tweaks that helped her close high-ticket clients with easeWhat changed when she stopped “waiting for referrals” and took control of her marketingThe power of community and coaching in creating real financial momentumIf you're ready to move from income plateaus to profitable projects that flow consistently, this episode will show you what's possible!To connect with Tina, visit her website: https://tinamarie-interiors.com/Sign up for my FREE Rapid Referrals Challenge coming up 9/10/25. Secure your seat here: https://elevateinnercircle.com/rapid-referral-challengeApplications now OPEN for the Luxury Client Academy >> Apply here!

Playing it safe might feel comfortable, but it's keeping your marketing stuck. In this episode of the Damn Good Marketing Podcast, I'm getting real about what it takes to break through the noise, take bigger risks, and market your business with confidence, clarity, and consistency.Fresh off a content shoot that pushed me far outside my comfort zone, I'm sharing why I'm leaning into bold, scroll-stopping content instead of playing it safe. You'll hear my honest take on why “cringe” content can be a powerful tool, how authoritative face-to-camera videos still matter (if you do them right), and why putting yourself in rooms that challenge you to grow will change your business.I'm also taking you behind the scenes of DGML (Damn Good Marketing Live) — my high-energy, high-impact event that combines tactical marketing strategies with an unforgettable experience. From pricing the conference to attract serious business owners to selling out my mastermind in under 72 hours, I'm giving you a transparent look at how I built a three-day event that actually moves the needle for attendees.And yes, I'm talking about the scary side of investing in yourself, including the $25K mastermind that not only paid off, but birthed this very podcast.Whether you're a small-town entrepreneur with big dreams, a social media manager looking for fresh strategies, or a business owner ready to finally stand out online, this episode will give you the mindset shifts and marketing ideas you need to grow.What You will Learn in This Episode:How to create scroll-stopping content that feels authenticWhy “cringe” can be a strategic advantage in marketingThe 3 biggest benefits of being in the right rooms with the right peopleHow investing in masterminds and conferences accelerates growthThe behind-the-scenes of selling out a high-ticket eventGrab your ticket for the Damn Good Marketing Live → https://www.shelbyclement.com/dgml-2025Connect with Shelby Clement:Website: https://shelbyclement.comFollow on Socials:Facebook: https://www.facebook.com/shelbydclementLinkedIn: linkedin.com/in/shelby-dimiceli-clement-a9497049TikTok: https://www.tiktok.com/@itsshelbyclementInstagram: https://www.instagram.com/itsshelbyclement/If this episode inspired you, share it with a friend and leave a review, it means the world to me :)

“Rather than trying to hack your way into winning, focus on your customer and provide the best possible content, experience, answers, and trust,” says Elizabeth Irvine, Senior Director of Growth Marketing at Siteimprove.In this episode of The Content Cocktail Hour, Jonathan Gandolf is joined by Elizabeth Irvine as they discuss the fine balance between fundamentals and the latest marketing trends. Elizabeth shares her perspective on finding a solid footing in the world of digital marketing, particularly amidst the noise of AI and growth hacking. She also emphasizes the importance of solid marketing foundations like SEO, content quality, and user experience, especially when looking to scale marketing efforts.In this episode, you'll learn:How to balance marketing basics with AI and growth hackingWhy clear content and messaging are key in AI-driven marketingThe importance of understanding your customers' languageResources:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/Explore AudiencePlus: https://audienceplus.comConnect with Elizabeth on LinkedIn: https://www.linkedin.com/in/elizabethdunlea/ Explore Siteimprove: https://www.siteimprove.com/ Timestamps:(00:00) Intro(01:23) Discussing growth marketing(03:01) Balancing basics and growth hacking(07:15) SEO and AI in marketing(11:39) The perpetual answer for anything SEO(14:57) Staying updated in the marketing space

301 - Ever felt weird about “selling” your photography services—especially to people you know? You're not alone. In this episode, we dive into the hidden mindset blocks that stop you from confidently sharing your business. And spoiler alert: it's not about needing a better pitch or new pricing guide. It's about how you're thinking.What to Listen For:Why feeling “sold to” may be triggering your own sales anxietyHow projecting your beliefs can sabotage your marketingThe emotional difference between “getting” and “serving” clientsHow to share your offers without pressure or awkwardnessWhy being nervous about selling is rooted in past experiencesA mindset reframe to help you feel less sales-yHow to stop judging your worth through others' reactionsWhy no interaction is ever wasted (even if it feels like it)A simple mantra that makes awkward moments feel lighterHow to use “I just want you to know” energy in networkingThe way you think about selling is directly impacting your ability to grow. When you shift from “I need clients” to “I want to serve,” you'll feel more confident—and so will your clients. Tune in now and start changing how you show up in your business.Don't forget to subscribe, leave a review, and share this episode with a photographer friend who needs it!Additional resources:Register for a free coaching workshop with Heather: www.getcoachedbyheather.comMaster the craft of pet photography at the Hair of the Dog Academy - www.hairofthedogacademy.comStop competing on price and reach $2,000+ sales with the Freedom Focus Formula - www.freedomfocusformula.comCrack the code to booking more clients inside Elevate - www.freedomfocusformula.com/elevateDiscover the world of commercial pet photography - www.hairofthedogacademy.com/commercialAre you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review!JOIN THE PARTY: Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.

In this episode, Kelsey breaks down the fundamentals of building a marketing funnel that converts. She shares practical strategies for consistent content creation, explores the evolving role of AI in search, and explains how small businesses owners can effectively allocate time to marketing. Kelsey also dives into navigating the balance between personal branding and separating your business identity from your personal self. Lastly, she discusses the power of in-person networking and masterminds to grow your business in a digital world. Whether you're a solo entrepreneur or scaling your marketing efforts, this episode provides valuable takeaways to help you stay visible, connect authentically and nurture your ideal clients. Amy and Kelsey also discuss:Mastering your marketing FunnelsThe importance of consistent content creation and 90-day marketing plansHow AI *like ChatGPT) is reshaping SEOTime management tips for solo entrepreneurs to dedicate to marketingThe value of in-person events and mastermind for business growthHow connection and community fuel referrals and opportunitiesTIMESTAMPS:[05:10] How to create a clear marketing funnel[11:30] How AI are changing search engine marketing[15:00] The power of clear messaging and focusing your marketing niche[22:00] Balancing personal brand with business identity[30:10] The time commitment solo entrepreneurs should allocate to their marketing [35:10] The importance of 90-day marketing plans[47:40] The value of local connections and referrals in business growthTO CONNECT WITH AMY SUSSEX:Website: https://thebusinessmanagementco.com/ Youtube: https://www.youtube.com/@TheBusinessManagementCoInstagram: https://www.instagram.com/amy.sussex/ CONNECT WITH KELSEY Thanks for tuning into this episode. All links, events & offers can be found below.Episode show notes can be found on my website |https://www.kelseyreidl.com/podcastThe WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events |https://www.kelseyreidl.com/mastermindWork with me 1:1 as your Marketing Consultant |https://www.kelseyreidl.com/visionary-marketing-coachingRank on Page # 1 of Google with Everyday SEO™ |https://kelseyreidl.lpages.co/seo/ Subscribe to our Email Newsletter |www.kelseyreidl.com/dose

Guest: Andy Seeley, CEO of Creatively DisruptiveHost: Virginia PurnellDuration: ~43 minutesWhat You'll Learn:How Andy transitioned from sales into strategic marketingThe biggest marketing mistakes small business owners makeWhy consistency beats quantity every timeWhich platforms work best for local engagementHow to dip your toes into paid ads without wasting moneyThe easiest way to build online trust (hint: Google Business profile!)Connect with Andy:Website: creativelydisruptive.comInstagram: @ashworthstrategyFacebook: @creativelydisruptive 

In this episode, Steve Fretzin and Ruby Powers discuss:The role of content creation in modern legal practiceBuilding a personal brand as a legal professionalLeveraging technology and AI in law firm marketingThe intersection of entrepreneurship and legal career growth Key Takeaways:A thoughtfully created core asset—such as a podcast episode, webinar, or article—can be broken down and reimagined into a wide range of content like blog posts, LinkedIn updates, short videos, newsletters, and downloadable resources, maximizing effort while expanding reach across platforms.Having digital workflows, remote communication systems, and flexible client service models in place early on allows a practice to stay fully functional and even thrive during major disruptions like relocations, global crises, or shifting life circumstances.Maintaining a well-organized archive of previously created materials—ranging from PowerPoints to articles and recorded webinars—makes it easier to consistently publish client-facing or educational content without always starting from a blank slate.Enhancing video content with subtitles, multilingual accessibility, and platform-specific formatting dramatically increases engagement, reach, and brand recall, especially in a mobile-first world where most viewers scroll with sound off and attention spans are short."If we're not repurposing, if we're not maximizing all of this content, then I'm upset." —  Ruby PowersUnlock the secrets of the industry's top rainmakers with Be That Lawyer: 101 Top Rainmakers' Secrets to Growing a Successful Law Practice. Grab your ultimate guide to building a thriving law firm now on Amazon: https://www.amazon.com/dp/B0F78HXJHTThank you to our Sponsors!Rankings.io: https://rankings.io/Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ About Ruby Powers: Ruby L. Powers, a Board-Certified Immigration Attorney and founder of Powers Law Group, P.C., brings over 16 years of expertise in law practice management. She is the author of AILA's Build and Manage Your Successful Immigration Law Practice (Without Losing Your Mind) and Power Up Your Practice, available on Amazon. Ruby shares invaluable knowledge on law practice management and small business consulting. Through Powers Strategy Group, LLC, she offers strategic consulting services and hosts the informative podcast Power Up Your Practice, launched in 2024. With a commitment to excellence and empowerment, Ruby inspires legal professionals to thrive in their practices and grow their businesses. Connect with Ruby Powers:  Website: https://powersstrategygroup.com/ & https://rubypowerslaw.com/Book: Power Up Your Practice: https://www.amazon.com/Power-Up-Your-Practice-Deserve/dp/B0DJB1FL5RShow: Power Up Your Practice: https://podcasts.apple.com/us/podcast/power-up-your-practice/id1727939889LinkedIn: https://www.linkedin.com/in/rubypowers/ & https://www.linkedin.com/company/powersstrategygroup/Facebook: https://www.facebook.com/rubyfortexas/ & https://www.facebook.com/PowersStrategyGroupInstagram: https://www.instagram.com/rubylpowers/ & https://www.instagram.com/powersstrategygroup/Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Rebecca and Shaun sit down with Renee Bush, founder of Tandem, a consultancy for interior designers. She's the secret weapon behind the brand and business strategy at powerhouses like Studio McGee. Renee shares her journey from graphic and studio operations into honing a niche helping designers align business structure, brand identity, and marketing.They dive deep into how strategic clarity—knowing who you are, who you're talking to, and what you want—transforms client experience, marketing, pricing, and scale. Renee's wisdom around confident positioning, signature processes and aesthetics, and the importance of a North Star brand makes this a foundational listen for any designer ready to level up.In this episode they discuss:Renee's non-designer path: transitioning from graphic design/studio ops through Studio McGee into founding TandemWhat brand strategy actually means: values, tone, ideal client, mission, emotional deliverablesHow to uncover a designer's unique "North Star" that aligns brand, process, team and marketingThe power of signature processes or aesthetics as a form of positioningWhy confidence—especially in pricing—is the linchpin to attracting the right clientsHow small, strategic changes across branding, social media, press, and referrals generate exponential growthTailoring Instagram and content for your future ideal client without losing your current audienceChoosing between volume of smaller projects vs. fewer high-end ones—and ensuring profitability through smart systemsMentioned:Tandem – with-tandem.comThe Haven List workshop – thehavenlist.com/workshopTandem Instagram – instagram.com/with_tandemTandem Pinterest - pinterest.com/with_tandemEpisode 99 with Ali FaulknerEpisode 149 with Danielle ChiprutOur links:Subscribe and leave a review - Apple PodcastsLike, Comment, & Follow - Hot Young Designers Club InstagramRebecca's InstagramShaun's InstagramFor more information - Check out the websiteBecome a “Loyal Hottie” - Support us on PatreonDesign Resources - Check out our shopMentioned in this episode:Get 50% off your first year + a 14-day free trial with Sortly. https://sortly.com/hydc

Launched in June, Impact X is a bold new initiative from SportsPro and SportQuake which spotlights the most impactful, creative and effective partnerships in sport.Featuring unique collaborations and original ideas that are redefining the landscape of sports marketing, Impact X showcases 50 of the best partnerships and activations from the past five years – spanning innovative uses of technology and compelling athlete-led content campaigns, to social impact initiatives and award-winning cultural crossovers.On this episode, SportQuake CMO Olivia Gillibrand joins SportsPro's Michael Long and fellow Impact X advisory panel member Steve Martin, the founding partner of MSQ Sport + Entertainment, to discuss the project and the standout work featured within it.Key talking points:How impact is defined in this new era of sports marketingThe key ingredients for a truly impactful collaborationHow strategic clarity and creative inspiration unlock marketing effectiveness How brands can leverage creators and online communities to build audience connections and cultural relevanceBrand x sport partnerships to watch this yearTo find out more about Impact X and download the full casebook, click here.

Why do some pediatric practices become local favorites while others fade into the background?In this episode, Michael delves into the psychology of ground marketing tailored for pediatric dental practices, revealing why trust is the foundation for building lasting relationships with local families. He unpacks the dual priorities facing dentists: winning over discerning parents with micro trust-building moments, while making sure kids feel safe and comfortable from the first hello. Through real-world stories and tested tactics, you'll discover how influencing word-of-mouth and creating educational opportunities puts your practice in the conversation of every parent group.Michael doesn't stop at the basics—he explores actionable strategies you can launch tomorrow for deep community engagement. Learn how partnerships with daycare centers and schools, creative health talks, and unique events like hidden book treasure hunts or teacher recharge stations set your practice apart. He also gives you the operational playbook: capturing valuable data at every touchpoint, deploying targeted follow-up, and transforming positive community impressions into appointments. By the end, you'll have a blueprint to elevate your in-office experience, ensuring your ground marketing efforts translate into ongoing loyalty and genuine patient trust.What You'll Learn in This Episode:How to build trust with both parents and children in pediatric settingsEffective word-of-mouth marketing techniques for local influenceCommunity partnership ideas with schools, libraries, activity centers, and pediatriciansCreative in-person events to educate and engage familiesUnique reciprocity strategies, like mouth guard scholarships and recharge stationsBest practices for gathering and using data at eventsRobust follow-up systems to convert leads into actual appointmentsDifferentiating your in-office experience to reinforce marketing gainsOperational tactics for maximizing your ROI on ground marketingThe must-have steps for tracking, measuring, and optimizing each outreachJump in now to discover how your pediatric practice can become the go-to spot for families in your community!‍‍Learn More About the Ground Marketing Course Here:Website: thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment‍The Pediatric Dental Marketing Course is open for enrollment!Head over to our site to enroll now! pediatricdentalmarketingcourse.com‍Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

Get the "Weekend Dominator Strategy ( How to turn your schedule into your greatest marketing tool)" for FREE here!‍Discover how this dentist used high-tech innovation and low-overhead strategies—powered by his love for video games—to build his startup from the ground up!In this episode, Dr. Tej Shah invites us into his multifaceted world, sharing how his early love for gaming and programming evolved into a drive for innovation in dentistry. You'll hear about his journey from designing games and solving engineering puzzles at Lockheed Martin to navigating rigorous coursework at Carnegie Mellon and Tufts—all before taking the leap to open his own dental practice in Ashland, Massachusetts. Dr. Shah candidly shares what made him leave a secure tech path behind, and how seeing limitations in traditional dental software inspired him to develop his own Linux-based system tailored to real clinical needs.But that's just the start. Dr. Shah unpacks the creative marketing tactics—like hosting "Smash Bros" tournaments—and bold decisions, like offering dental care on weekends, that set his practice apart. He discusses the operational challenges, from wrestling with insurance claims to building a reliable team, all while keeping overhead surprisingly low. Through it all, Dr. Shah's commitment to innovation and genuine patient care anchors his advice for anyone blending technology and entrepreneurship: help people first, and the success will follow.What You'll Learn in This Episode:Why Dr. Shah traded a tech career for dentistry—and what fueled the transitionCreative strategies for attracting patients, beyond traditional marketingThe advantages of custom, open-source (Linux) dental software in running a modern practiceHow to balance practice ownership with independent software developmentPractical lessons in managing staff, insurance, and keeping costs downInsights on making your business stand out—like weekend hours and community eventsTune in now for an inspiring blend of tech ingenuity, creative grit, and real-world lessons in building a unique dental practice from scratch.‍‍Guest: Dr. Tej ShahPractice Name: Zen Family DentalCheck out Tej's Media:‍Website: zenfamily.dentalEmail: tshah.dental@gmail.comEmail: clear.dental.floss@proton.meReddit: reddit.com/user/DesiOtaku‍Clear.Dental Software: clear.dental‍Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

If your business is thriving, clients are rolling in, and your offers are solid but your marketing still feels like a one-woman show, you're not alone. In this episode of the Revolutionary CEO podcast, we're unpacking what it really takes to build a sustainable marketing system that doesn't rely on your energy or availability. I'm sharing the real shifts I made to get out of burnout mode and into strategic momentum without hiring a team or doing the most. If you're done being the whole marketing department and just want systems that support your genius (not drain it), this one's for you.Topics Covered:How doing everything yourself drains your time, creativity, and growthWhy cutting tasks and high-frequency content led to smarter marketingWhy simplification is a legitimate growth strategyThe systems I built that act like a team (without hiring one)How I prioritized what actually drives leads and revenueMy favorite tech stack for low-effort, high-return marketingThe biggest hiring mistake I made and how I'd do it differentlyThe truth about burnout in business (that no one says out loud)Timestamps:00:00 – The real problem is under marketing00:23 – Welcome to the Revolutionary CEO01:26 – When business feels like an unpaid internship04:13 – What I stopped doing to reclaim capacity06:59 – How to market without a team07:47 – What I'd do differently when hiring08:45 – Final truths every solo CEO needs09:20 – Unlock the coin collecting strategy sessionQuotable Moments:“Efficiency gave me my creativity back because when you're not operating from overwhelm, the vision actually starts flowing again.”“You don't need more discipline, you need more direction because the issue isn't consistency, it's just marketing.” “You don't need more discipline, you need more direction because the issue isn't consistency, it's just under marketing.”“You're not too busy with systems, you just don't have the right one yet.”“Doing it all doesn't make you a stronger CEO, it just makes you a tired one.”“When you don't have support, you don't just lose time, you lose some of your vision.”“Doing everything meant none of it could actually build momentum.”“Execution is heavy when you don't have a strategy backing it.”Links Mentioned in This Episode:Listen on⁠ Apple Podcasts⁠ — Catch new episodes weekly where we trade hustle for systems and get honest about what it really takes to grow. Join⁠ Revolutionary Society⁠— Create the marketing mix that will send an overflow of leads to your inbox, website, and DMS every day.Get your ticket to the ⁠Lead Overflow Challenge ⁠— Build a lead generating system that works with your energy, sustainably and strategicallyFollow me on ⁠Instagram⁠—For more insights on marketing that actually works

In this raw, unfiltered deep-dive with AdAge, I break down what makes VaynerMedia and VaynerX different — and why kindness, culture, and conviction are more powerful than any viral TV spot.Whether you're building a business, a brand, or a life — this one's for you.

In this episode of the Elevate Media Podcast, Chris Anderson is joined by Nadja Fromme, a former marketing executive behind billion-dollar brands like Lindt and Kraft Heinz. Now a coach and strategist for purpose-driven entrepreneurs, Nadja helps founders cut through the noise with real clarity and confidence in their messaging. If you're struggling to stand out or constantly pivoting your brand, this conversation will ground you in what actually works.Key Topics Covered:The truth behind corporate success—and Nadia's crash from burnout to breakthroughWhy entrepreneurs struggle with defining real success and fulfillmentThe employee vs. entrepreneur mindset shift—and why it's holding so many backWhy most businesses fail not because of bad ideas, but vague marketingThe myth of “build it and they will come” and what to do insteadHow to test if your niche is too broad and what clear messaging actually looks likeHow billion-dollar brands approach marketing (and why you shouldn't copy them)The fundamentals of effective brand awareness from scratchBranding beyond logos: creating a brand that “walks into the room”How to stay consistent, build touchpoints, and avoid messaging fatigueTesting message clarity, getting real feedback, and learning from actual human interactionThe power of defining your own version of success—freedom, fulfillment, and ownership This episode is NOT sponsored. Some product links are affiliate links, meaning we'll receive a small commission if you buy something.===========================⚡️PODCAST: Subscribe to our podcast here ➡ https://elevatemedia.buzzsprout.com/⚡️Need post-recording video production help? Let's chat ➡ https://calendly.com/elevate-media-group/application⚡️For Support inquires or Business inquiries, please email us at ➡︎ support@elevate-media-group.comOur mission here at Elevate Media is to help purpose-driven entrepreneurs elevate their brands and make an impact through the power of video podcasting.Disclaimer: Please see the link for our disclaimer policy for all our episodes or videos on the Elevate Media and Elevate Media Podcast YouTube channels. https://elevatemediastudios.com/disclaimer

Most businesses are trying to sell with sales pages, pitch decks, and feature lists—while the most powerful sales tool is sitting right in front of them: their customers' stories.In the fifth and final episode of the Stories That Stick series, I break down the art and science of customer stories—how to capture authentic transformations from your clients, how to structure them for maximum impact, and how to use them to sell without selling.If you want to build a business that earns trust and converts consistently, it's time to step back and let your results—and your clients—do the talking.What You'll Learn in This EpisodeWhy customer stories convert better than traditional marketingThe 3-part framework to craft compelling, relatable storiesThe difference between testimonials and transformation storiesHow to extract emotional and practical shifts from your clientsWhere and how to use customer stories across your businessReal examples of client stories that inspire and convertKey Takeaways✔️Customer stories are more powerful than your best pitch.✔️People don't buy because of logic—they buy because of emotional resonance.✔️Relatable beats impressive—choose simplicity over inflated results.✔️The story arc = Normal → Explosion → New Normal.✔️Ask the right questions to uncover the emotional and practical before/after.✔️Client voices are your strongest proof. Use them. Everywhere. Timestamps[00:00] – Why customer stories outperform sales pitches[02:00] – Overview: the final episode in the 5-part storytelling series[05:00] – What a customer story is (and what it's not)[07:00] – Why small, relatable stories build more trust than big wins[09:00] – The mindset shift: letting others be the hero of your brand[11:00] – The 3-part story arc: Normal → Explosion → New Normal[13:00] – What questions to ask to get emotional and practical depth[16:00] – Where to use customer stories across your business[18:00] – Real example of a client transformation (Sarah's story)[22:00] – Final reminders: document, share, and use your storiesYour Challenge This WeekChoose one past client you've helped (big or small).Use the 3-part story arc to write their story: Normal → Explosion → New Normal.Share it somewhere—email, DM, podcast, story, or sales page.Tag me on Instagram @itsgeorgebryant so I can read and celebrate your work!This is the fifth and final episode in the 5-part podcast series on entrepreneurial storytelling, based on Stories That Stick by Kindra Hall.Listen to the full series to master storytelling that connects and converts:Ep. 591 Stories That Stick: The Four Stories Every Entrepreneur Needs to TellEp. 593 The Value Story: Sell the Transformation, Not the ThingEp. 595 The Founder Story: Turn Your Why Into ConnectionEp. 597 The Purpose Story: Inspire Alignment and LoyaltyClick here to access the workbook!Join The Alliance – My Relationship Beats Algorithms™ community for high-integrity entrepreneurs.Apply for 1:1 Coaching – Scale your business with storytelling, simplicity, and soulLive Events – Get in the room where your next breakthrough happens: mindofgeorge.com/event