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The Untold Stories and Strategies of Drayton Bird: A Must-Watch for MarketersWhat happens when one of the greatest marketing minds in history takes the stage? You get this.In this unmissable episode of the ActionCOACH Business Growth Podcast, recorded live at Sky Studios, the legendary Drayton Bird delivers 77 minutes of pure gold. With over six decades in the marketing world and experience writing for American Express, working with David Ogilvy, and training the likes of Rory Sutherland, Drayton doesn't hold back.He shares untold stories, timeless strategies, and raw lessons that every marketer, business owner, and copywriter should hear. This isn't theory. This is real-world insight from someone who's been in the trenches.From headlines that double response rates to the brutal truth about why most copy fails, Drayton reveals what actually works and why human nature is the one thing marketers must understand if they want results.Expect laughs. Expect brutal honesty. Expect notes.

“Rather than trying to hack your way into winning, focus on your customer and provide the best possible content, experience, answers, and trust,” says Elizabeth Irvine, Senior Director of Growth Marketing at Siteimprove.In this episode of The Content Cocktail Hour, Jonathan Gandolf is joined by Elizabeth Irvine as they discuss the fine balance between fundamentals and the latest marketing trends. Elizabeth shares her perspective on finding a solid footing in the world of digital marketing, particularly amidst the noise of AI and growth hacking. She also emphasizes the importance of solid marketing foundations like SEO, content quality, and user experience, especially when looking to scale marketing efforts.In this episode, you'll learn:How to balance marketing basics with AI and growth hackingWhy clear content and messaging are key in AI-driven marketingThe importance of understanding your customers' languageResources:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/Explore AudiencePlus: https://audienceplus.comConnect with Elizabeth on LinkedIn: https://www.linkedin.com/in/elizabethdunlea/ Explore Siteimprove: https://www.siteimprove.com/ Timestamps:(00:00) Intro(01:23) Discussing growth marketing(03:01) Balancing basics and growth hacking(07:15) SEO and AI in marketing(11:39) The perpetual answer for anything SEO(14:57) Staying updated in the marketing space

301 - Ever felt weird about “selling” your photography services—especially to people you know? You're not alone. In this episode, we dive into the hidden mindset blocks that stop you from confidently sharing your business. And spoiler alert: it's not about needing a better pitch or new pricing guide. It's about how you're thinking.What to Listen For:Why feeling “sold to” may be triggering your own sales anxietyHow projecting your beliefs can sabotage your marketingThe emotional difference between “getting” and “serving” clientsHow to share your offers without pressure or awkwardnessWhy being nervous about selling is rooted in past experiencesA mindset reframe to help you feel less sales-yHow to stop judging your worth through others' reactionsWhy no interaction is ever wasted (even if it feels like it)A simple mantra that makes awkward moments feel lighterHow to use “I just want you to know” energy in networkingThe way you think about selling is directly impacting your ability to grow. When you shift from “I need clients” to “I want to serve,” you'll feel more confident—and so will your clients. Tune in now and start changing how you show up in your business.Don't forget to subscribe, leave a review, and share this episode with a photographer friend who needs it!Additional resources:Register for a free coaching workshop with Heather: www.getcoachedbyheather.comMaster the craft of pet photography at the Hair of the Dog Academy - www.hairofthedogacademy.comStop competing on price and reach $2,000+ sales with the Freedom Focus Formula - www.freedomfocusformula.comCrack the code to booking more clients inside Elevate - www.freedomfocusformula.com/elevateDiscover the world of commercial pet photography - www.hairofthedogacademy.com/commercialAre you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review!JOIN THE PARTY: Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.

In this episode, Kelsey breaks down the fundamentals of building a marketing funnel that converts. She shares practical strategies for consistent content creation, explores the evolving role of AI in search, and explains how small businesses owners can effectively allocate time to marketing. Kelsey also dives into navigating the balance between personal branding and separating your business identity from your personal self. Lastly, she discusses the power of in-person networking and masterminds to grow your business in a digital world. Whether you're a solo entrepreneur or scaling your marketing efforts, this episode provides valuable takeaways to help you stay visible, connect authentically and nurture your ideal clients. Amy and Kelsey also discuss:Mastering your marketing FunnelsThe importance of consistent content creation and 90-day marketing plansHow AI *like ChatGPT) is reshaping SEOTime management tips for solo entrepreneurs to dedicate to marketingThe value of in-person events and mastermind for business growthHow connection and community fuel referrals and opportunitiesTIMESTAMPS:[05:10] How to create a clear marketing funnel[11:30] How AI are changing search engine marketing[15:00] The power of clear messaging and focusing your marketing niche[22:00] Balancing personal brand with business identity[30:10] The time commitment solo entrepreneurs should allocate to their marketing [35:10] The importance of 90-day marketing plans[47:40] The value of local connections and referrals in business growthTO CONNECT WITH AMY SUSSEX:Website: https://thebusinessmanagementco.com/ Youtube: https://www.youtube.com/@TheBusinessManagementCoInstagram: https://www.instagram.com/amy.sussex/ CONNECT WITH KELSEY Thanks for tuning into this episode. All links, events & offers can be found below.Episode show notes can be found on my website |https://www.kelseyreidl.com/podcastThe WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events |https://www.kelseyreidl.com/mastermindWork with me 1:1 as your Marketing Consultant |https://www.kelseyreidl.com/visionary-marketing-coachingRank on Page # 1 of Google with Everyday SEO™ |https://kelseyreidl.lpages.co/seo/ Subscribe to our Email Newsletter |www.kelseyreidl.com/dose

Guest: Andy Seeley, CEO of Creatively DisruptiveHost: Virginia PurnellDuration: ~43 minutesWhat You'll Learn:How Andy transitioned from sales into strategic marketingThe biggest marketing mistakes small business owners makeWhy consistency beats quantity every timeWhich platforms work best for local engagementHow to dip your toes into paid ads without wasting moneyThe easiest way to build online trust (hint: Google Business profile!)Connect with Andy:Website: creativelydisruptive.comInstagram: @ashworthstrategyFacebook: @creativelydisruptive 

In this episode, Steve Fretzin and Ruby Powers discuss:The role of content creation in modern legal practiceBuilding a personal brand as a legal professionalLeveraging technology and AI in law firm marketingThe intersection of entrepreneurship and legal career growth Key Takeaways:A thoughtfully created core asset—such as a podcast episode, webinar, or article—can be broken down and reimagined into a wide range of content like blog posts, LinkedIn updates, short videos, newsletters, and downloadable resources, maximizing effort while expanding reach across platforms.Having digital workflows, remote communication systems, and flexible client service models in place early on allows a practice to stay fully functional and even thrive during major disruptions like relocations, global crises, or shifting life circumstances.Maintaining a well-organized archive of previously created materials—ranging from PowerPoints to articles and recorded webinars—makes it easier to consistently publish client-facing or educational content without always starting from a blank slate.Enhancing video content with subtitles, multilingual accessibility, and platform-specific formatting dramatically increases engagement, reach, and brand recall, especially in a mobile-first world where most viewers scroll with sound off and attention spans are short."If we're not repurposing, if we're not maximizing all of this content, then I'm upset." —  Ruby PowersUnlock the secrets of the industry's top rainmakers with Be That Lawyer: 101 Top Rainmakers' Secrets to Growing a Successful Law Practice. Grab your ultimate guide to building a thriving law firm now on Amazon: https://www.amazon.com/dp/B0F78HXJHTThank you to our Sponsors!Rankings.io: https://rankings.io/Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ About Ruby Powers: Ruby L. Powers, a Board-Certified Immigration Attorney and founder of Powers Law Group, P.C., brings over 16 years of expertise in law practice management. She is the author of AILA's Build and Manage Your Successful Immigration Law Practice (Without Losing Your Mind) and Power Up Your Practice, available on Amazon. Ruby shares invaluable knowledge on law practice management and small business consulting. Through Powers Strategy Group, LLC, she offers strategic consulting services and hosts the informative podcast Power Up Your Practice, launched in 2024. With a commitment to excellence and empowerment, Ruby inspires legal professionals to thrive in their practices and grow their businesses. Connect with Ruby Powers:  Website: https://powersstrategygroup.com/ & https://rubypowerslaw.com/Book: Power Up Your Practice: https://www.amazon.com/Power-Up-Your-Practice-Deserve/dp/B0DJB1FL5RShow: Power Up Your Practice: https://podcasts.apple.com/us/podcast/power-up-your-practice/id1727939889LinkedIn: https://www.linkedin.com/in/rubypowers/ & https://www.linkedin.com/company/powersstrategygroup/Facebook: https://www.facebook.com/rubyfortexas/ & https://www.facebook.com/PowersStrategyGroupInstagram: https://www.instagram.com/rubylpowers/ & https://www.instagram.com/powersstrategygroup/Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Rebecca and Shaun sit down with Renee Bush, founder of Tandem, a consultancy for interior designers. She's the secret weapon behind the brand and business strategy at powerhouses like Studio McGee. Renee shares her journey from graphic and studio operations into honing a niche helping designers align business structure, brand identity, and marketing.They dive deep into how strategic clarity—knowing who you are, who you're talking to, and what you want—transforms client experience, marketing, pricing, and scale. Renee's wisdom around confident positioning, signature processes and aesthetics, and the importance of a North Star brand makes this a foundational listen for any designer ready to level up.In this episode they discuss:Renee's non-designer path: transitioning from graphic design/studio ops through Studio McGee into founding TandemWhat brand strategy actually means: values, tone, ideal client, mission, emotional deliverablesHow to uncover a designer's unique "North Star" that aligns brand, process, team and marketingThe power of signature processes or aesthetics as a form of positioningWhy confidence—especially in pricing—is the linchpin to attracting the right clientsHow small, strategic changes across branding, social media, press, and referrals generate exponential growthTailoring Instagram and content for your future ideal client without losing your current audienceChoosing between volume of smaller projects vs. fewer high-end ones—and ensuring profitability through smart systemsMentioned:Tandem – with-tandem.comThe Haven List workshop – thehavenlist.com/workshopTandem Instagram – instagram.com/with_tandemTandem Pinterest - pinterest.com/with_tandemEpisode 99 with Ali FaulknerEpisode 149 with Danielle ChiprutOur links:Subscribe and leave a review - Apple PodcastsLike, Comment, & Follow - Hot Young Designers Club InstagramRebecca's InstagramShaun's InstagramFor more information - Check out the websiteBecome a “Loyal Hottie” - Support us on PatreonDesign Resources - Check out our shopMentioned in this episode:Get 50% off your first year + a 14-day free trial with Sortly. https://sortly.com/hydc

Launched in June, Impact X is a bold new initiative from SportsPro and SportQuake which spotlights the most impactful, creative and effective partnerships in sport.Featuring unique collaborations and original ideas that are redefining the landscape of sports marketing, Impact X showcases 50 of the best partnerships and activations from the past five years – spanning innovative uses of technology and compelling athlete-led content campaigns, to social impact initiatives and award-winning cultural crossovers.On this episode, SportQuake CMO Olivia Gillibrand joins SportsPro's Michael Long and fellow Impact X advisory panel member Steve Martin, the founding partner of MSQ Sport + Entertainment, to discuss the project and the standout work featured within it.Key talking points:How impact is defined in this new era of sports marketingThe key ingredients for a truly impactful collaborationHow strategic clarity and creative inspiration unlock marketing effectiveness How brands can leverage creators and online communities to build audience connections and cultural relevanceBrand x sport partnerships to watch this yearTo find out more about Impact X and download the full casebook, click here.

In this Q&A episode, I dive deep into the behind-the-scenes of building my email marketing program, Give Good Email and share the business lessons I wish I'd learned sooner. From charging $59/month when I should have been charging $1500+, to why I'll never outsource decision-making again.Key Topics Covered:How I accidentally discovered my passion for email marketing through network marketingThe biggest pricing mistakes I made in my first 5 years of businessWhy I undercharged for YEARS and how it almost killed my growthMy outsourcing philosophy: what I delegate vs. what I'll never give upWhen to hire a business mentor (and how to choose the right one)The raw truth about business, dating, and self-worth as an entrepreneurRESOURCES:Business Bang: https://www.professionalbabe.com/business-bang/The $35 Offer: https://www.professionalbabe.com/the-35-offer/Give Good Email: https://www.professionalbabe.com/give-good-email/Spill your secrets (or ep requests, feedback, or praise to me) by sending me a text

Why do some pediatric practices become local favorites while others fade into the background?In this episode, Michael delves into the psychology of ground marketing tailored for pediatric dental practices, revealing why trust is the foundation for building lasting relationships with local families. He unpacks the dual priorities facing dentists: winning over discerning parents with micro trust-building moments, while making sure kids feel safe and comfortable from the first hello. Through real-world stories and tested tactics, you'll discover how influencing word-of-mouth and creating educational opportunities puts your practice in the conversation of every parent group.Michael doesn't stop at the basics—he explores actionable strategies you can launch tomorrow for deep community engagement. Learn how partnerships with daycare centers and schools, creative health talks, and unique events like hidden book treasure hunts or teacher recharge stations set your practice apart. He also gives you the operational playbook: capturing valuable data at every touchpoint, deploying targeted follow-up, and transforming positive community impressions into appointments. By the end, you'll have a blueprint to elevate your in-office experience, ensuring your ground marketing efforts translate into ongoing loyalty and genuine patient trust.What You'll Learn in This Episode:How to build trust with both parents and children in pediatric settingsEffective word-of-mouth marketing techniques for local influenceCommunity partnership ideas with schools, libraries, activity centers, and pediatriciansCreative in-person events to educate and engage familiesUnique reciprocity strategies, like mouth guard scholarships and recharge stationsBest practices for gathering and using data at eventsRobust follow-up systems to convert leads into actual appointmentsDifferentiating your in-office experience to reinforce marketing gainsOperational tactics for maximizing your ROI on ground marketingThe must-have steps for tracking, measuring, and optimizing each outreachJump in now to discover how your pediatric practice can become the go-to spot for families in your community!‍‍Learn More About the Ground Marketing Course Here:Website: thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment‍The Pediatric Dental Marketing Course is open for enrollment!Head over to our site to enroll now! pediatricdentalmarketingcourse.com‍Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

Today, we're featuring Amber Taylor, the founder of Chomp®, a multi award-winning children's tableware brand supporting families with feeding essentials that bring more ease, style and magic to mealtimes.Amber walks us through her entire product journey – from spotting a gap in the market during those early weaning days with her son, all the way through to launching on Amazon, tweaking her approach, and ultimately building a standout brand that's been seen on BBC One, featured by Stacey Solomon, and celebrated by Small Business Britain.We talk about:The step-by-step process Amber used to create and launch her hero product – and what she'd do differently next timeThe research that helped her refine her idea (and avoid expensive mistakes)Selling on Amazon – what worked, what didn't, and how to know if it's the right fit for your productHow Amber has built credibility and brand trust through networks, awards, and authentic influencer marketingThe power of business communities – and her favourite (genuinely helpful) ones to joinEncouragement and advice for navigating the tough times and staying motivatedAmber doesn't sugarcoat the challenges, but she shares them in such a generous, relatable way – this episode is like having a chat with a friend who's been there, made the mistakes, and is cheering you on.Whether you're feeling stuck, overwhelmed, or just curious about how others have made it work, this one's a must-listen.USEFUL RESOURCESChomp WebsiteChomp InstagramChomp FacebookChomp TikTokRECOMMENDED NETWORKS:https://helpbnk.com/https://buywomenbuilt.com/https://smallbusinessbritain.uk/https://www.theopaphitissbs.com/LET'S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you'd like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportAmazon Made Easy – Join AnytimeAmazon Made Easy is now open for enrolment – and the best part? You can join at any time. Whether you're just starting out or ready to scale your Amazon business, you'll get instant access to expert guidance, practical resources, and ongoing support to help you grow with...

Get the "Weekend Dominator Strategy ( How to turn your schedule into your greatest marketing tool)" for FREE here!‍Discover how this dentist used high-tech innovation and low-overhead strategies—powered by his love for video games—to build his startup from the ground up!In this episode, Dr. Tej Shah invites us into his multifaceted world, sharing how his early love for gaming and programming evolved into a drive for innovation in dentistry. You'll hear about his journey from designing games and solving engineering puzzles at Lockheed Martin to navigating rigorous coursework at Carnegie Mellon and Tufts—all before taking the leap to open his own dental practice in Ashland, Massachusetts. Dr. Shah candidly shares what made him leave a secure tech path behind, and how seeing limitations in traditional dental software inspired him to develop his own Linux-based system tailored to real clinical needs.But that's just the start. Dr. Shah unpacks the creative marketing tactics—like hosting "Smash Bros" tournaments—and bold decisions, like offering dental care on weekends, that set his practice apart. He discusses the operational challenges, from wrestling with insurance claims to building a reliable team, all while keeping overhead surprisingly low. Through it all, Dr. Shah's commitment to innovation and genuine patient care anchors his advice for anyone blending technology and entrepreneurship: help people first, and the success will follow.What You'll Learn in This Episode:Why Dr. Shah traded a tech career for dentistry—and what fueled the transitionCreative strategies for attracting patients, beyond traditional marketingThe advantages of custom, open-source (Linux) dental software in running a modern practiceHow to balance practice ownership with independent software developmentPractical lessons in managing staff, insurance, and keeping costs downInsights on making your business stand out—like weekend hours and community eventsTune in now for an inspiring blend of tech ingenuity, creative grit, and real-world lessons in building a unique dental practice from scratch.‍‍Guest: Dr. Tej ShahPractice Name: Zen Family DentalCheck out Tej's Media:‍Website: zenfamily.dentalEmail: tshah.dental@gmail.comEmail: clear.dental.floss@proton.meReddit: reddit.com/user/DesiOtaku‍Clear.Dental Software: clear.dental‍Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

In this episode, Ash welcomes David Herman, founder of Web Marketing for Dentists, who draws on over 20 years of dental marketing experience to explain how specialized marketing helps dental practices achieve real returns on investment. David discusses the unique challenges of dental marketing and how his agency uses data-driven strategies, including tracking PMS data and return on investment, to provide transparency and results for clients.David shares examples of quick and significant marketing turnarounds, noting that dentists can expect to see a return on their investment in as little as 30 days. He emphasizes the importance of individualized marketing plans—understanding the dentist's preferred procedures and leveraging patient reviews and targeted content for better SEO. The conversation also covers actionable tips for startups with limited budgets, such as optimizing websites for speed, building out procedure-specific content, and prioritizing Google reviews. David concludes with strategies for balancing pay-per-click and long-term SEO, ensuring dental practices can continue to grow despite rising digital marketing costs.To find out more and connect with David, visit: WebMarketingForDentists.comKey Topics Discussed:Why dental-specific marketing expertise mattersThe challenge of educating dental consumersEnsuring HIPAA compliance in marketing effortsUsing PMS data to track ROI accuratelyHow quickly can dental practices expect results from digital marketingThe agency's unique 30-day contract and trial offerThe importance of individualized marketing by dental procedureValue of video and audio for patient connectionWhat dental procedures are easiest and most profitable to marketWebsite optimization tips for startupsStrategies for getting more Google reviewsDifferences between pay-per-click advertising and SEOLong-term digital marketing considerations for dental practices

If the marketing plan for your private practice or dietitian business that people keep saying works for them, but you're still not getting clients, the issue might not be how much you're doing - it's what kind of plan and system you have for doing your marketing that matters! And that matters for folks who need to do just the required bare minimum or are ready to scale up with a full-blown marketing campaign. The answer to this problem is simple - you need a method and a plan that makes getting your marketing done as simple as possible. A plan that focuses on your message, aligns with your goals, and works with your schedule. That's exactly what we're talking about on this episode of Marketing Your Private Practice with Kathy C - the 5 easy steps that make up the Thrive Marketing Method™. A simple, proven system that helps you stay consistent and bring in more clients without overworking or burning out. Listen in to learn: Why you don't need to create more content for effective marketingThe key to consistent marketing is a plan that fits YOUR message, goals, and bandwidth, not a cookie-cutter formula. An easy 5-step system to simplify your entire marketing process. Hit play now and learn about a system that helps practice owners stay visible without being stuck in content creation mode day in and day out, and a system that helps them book more clients!  Be sure to check out the resources mentioned on our show notes page at http://marketingyourprivatepractice.com/156 Click here to send Kathy a text message about this Episode

Send us a textIn this episode of Marketing Espresso, I sit down with the Andrea Levinson to unpack one of the most common challenges business owners face - maintaining consistency with their marketing efforts.Andrea is a Business Psychologist who works closely with entrepreneurs to uncover the deeper blocks holding them back, from a scientific, brain point of view. Together, we explore the very real reasons why so many of us struggle to show up regularly, even when we know how important it is.This conversation goes beyond surface-level advice. We dive into the emotional, energetic and psychological reasons that affect our ability to market ourselves consistently - and why being kind to ourselves is often the missing ingredient.What You'll Learn:Why self-sabotage often masquerades as inconsistencyHow the nervous system regulation and trauma can impact your marketingThe real reason traditional strategy often fails to stickHow to reconnect with your mission and show up with energyPractical advice for finding a marketing rhythm that works for youAndrea Levinson is a Business Psychologist and coach who works with high-performing women and leaders to rethink how they show up in their work — and rebuild success from something that actually feels good. With 20+ years of experience across corporate, leadership, and entrepreneurial spaces, she now runs her own business from the Sunshine Coast, helping women lead in a way that's clear, clean, and fully their own.Connect with AndreaLinkedInWebsiteDOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative

In this raw, unfiltered deep-dive with AdAge, I break down what makes VaynerMedia and VaynerX different — and why kindness, culture, and conviction are more powerful than any viral TV spot.Whether you're building a business, a brand, or a life — this one's for you.

In this episode of the Elevate Media Podcast, Chris Anderson is joined by Nadja Fromme, a former marketing executive behind billion-dollar brands like Lindt and Kraft Heinz. Now a coach and strategist for purpose-driven entrepreneurs, Nadja helps founders cut through the noise with real clarity and confidence in their messaging. If you're struggling to stand out or constantly pivoting your brand, this conversation will ground you in what actually works.Key Topics Covered:The truth behind corporate success—and Nadia's crash from burnout to breakthroughWhy entrepreneurs struggle with defining real success and fulfillmentThe employee vs. entrepreneur mindset shift—and why it's holding so many backWhy most businesses fail not because of bad ideas, but vague marketingThe myth of “build it and they will come” and what to do insteadHow to test if your niche is too broad and what clear messaging actually looks likeHow billion-dollar brands approach marketing (and why you shouldn't copy them)The fundamentals of effective brand awareness from scratchBranding beyond logos: creating a brand that “walks into the room”How to stay consistent, build touchpoints, and avoid messaging fatigueTesting message clarity, getting real feedback, and learning from actual human interactionThe power of defining your own version of success—freedom, fulfillment, and ownership This episode is NOT sponsored. Some product links are affiliate links, meaning we'll receive a small commission if you buy something.===========================⚡️PODCAST: Subscribe to our podcast here ➡ https://elevatemedia.buzzsprout.com/⚡️Need post-recording video production help? Let's chat ➡ https://calendly.com/elevate-media-group/application⚡️For Support inquires or Business inquiries, please email us at ➡︎ support@elevate-media-group.comOur mission here at Elevate Media is to help purpose-driven entrepreneurs elevate their brands and make an impact through the power of video podcasting.Disclaimer: Please see the link for our disclaimer policy for all our episodes or videos on the Elevate Media and Elevate Media Podcast YouTube channels. https://elevatemediastudios.com/disclaimer

In this candid and insightful episode of AND/BOTH, host Ashley Blackington sits down with Tricia Mirchandani, founder and creative director of T Collective, to explore what it really looks like to build a business on your own terms. They dive into the realities of parenting in the digital age, the winding road of creative entrepreneurship, and how Tricia is using her career to build a better front door not just for herself, but for others. Together, they discuss how to raise social media-literate kids, manage work-life flexibility, and navigate the unglamorous but powerful side of growing in public.You'll hear in this episode:Why social media education is the new “driver's ed” for kidsHow to model healthy digital habits at homeWhat it means to re-launch your career after a “failed” freelance attemptHow Tricia built T Collective after a corporate career in hospitality marketingThe difference between great copywriting and strategic brand storytellingThe power of LinkedIn to rebuild and rebrandWhy Tricia believes in side doors, collective success, and paying it forwardHow family rhythms and business goals can support (not compete) with each otherThe impact of digital transparency on kids' social awarenessWhy the ability to mute a group text might just be the ultimate life skillConnect with Tricia Mirchandani:Website: https://triciamirchandani.com/Business site: https://www.withtcollective.com/Instagram: @with.t.collectiveLinkedIn: Tricia MirchandaniConnect with Ashley:Website: https://dovetaildesigns.coPodcast website: https://www.andbothpodcast.com/AND/BOTH Community: https://www.andbothpodcast.com/andboth-communityDovetail® App: https://airtable.com/appn6w6IWipJYIuA3/pagZys7UnECzM46iJ/formSocial:Instagram: @dovetailappFacebook: https://www.facebook.com/dovetaildesigns.coLinkedIn: https://www.linkedin.com/in/ashleyblackington/

Scrappy ABM and Content Amplified join forces as Mason Cosby, host of Scrappy ABM, takes the guest seat on Benjamin Ard's show. Mason shares his journey from launching The Marketing Ladder to building Scrappy ABM, a resource now featuring over 140 episodes focused on creating an account-based marketing program.Listeners get a behind-the-scenes look at why Mason believes great content makes life better for customers, sales, and customer success. He breaks down the reality of account-based marketing—explaining why “just running sales sequences” isn't ABM, how to recognize buyer stages, and what actually moves accounts forward.Expect frank discussion about what “qualified” really means, the power of first-party content engagement, and why sales should never waste their time on cold lists. Mason also reveals his team's approach to organizing content and gives actionable frameworks to align marketing and sales, with a little humor along the way.

Jemila joins this week's episode to discuss how you can plan for real estate triumphs this year by focusing on communication, culture, and self-care.Full Description / Show NotesJemila's history and career backgroundHer approach to business planningThe importance of communicationHow we can focus on the basics when it comes to marketingThe importance of self-care for ourselves and othersHer keys to successAdvice for REALTORS on how to get started with their business planThe importance of being involved in your local, state and national association

Most businesses are trying to sell with sales pages, pitch decks, and feature lists—while the most powerful sales tool is sitting right in front of them: their customers' stories.In the fifth and final episode of the Stories That Stick series, I break down the art and science of customer stories—how to capture authentic transformations from your clients, how to structure them for maximum impact, and how to use them to sell without selling.If you want to build a business that earns trust and converts consistently, it's time to step back and let your results—and your clients—do the talking.What You'll Learn in This EpisodeWhy customer stories convert better than traditional marketingThe 3-part framework to craft compelling, relatable storiesThe difference between testimonials and transformation storiesHow to extract emotional and practical shifts from your clientsWhere and how to use customer stories across your businessReal examples of client stories that inspire and convertKey Takeaways✔️Customer stories are more powerful than your best pitch.✔️People don't buy because of logic—they buy because of emotional resonance.✔️Relatable beats impressive—choose simplicity over inflated results.✔️The story arc = Normal → Explosion → New Normal.✔️Ask the right questions to uncover the emotional and practical before/after.✔️Client voices are your strongest proof. Use them. Everywhere. Timestamps[00:00] – Why customer stories outperform sales pitches[02:00] – Overview: the final episode in the 5-part storytelling series[05:00] – What a customer story is (and what it's not)[07:00] – Why small, relatable stories build more trust than big wins[09:00] – The mindset shift: letting others be the hero of your brand[11:00] – The 3-part story arc: Normal → Explosion → New Normal[13:00] – What questions to ask to get emotional and practical depth[16:00] – Where to use customer stories across your business[18:00] – Real example of a client transformation (Sarah's story)[22:00] – Final reminders: document, share, and use your storiesYour Challenge This WeekChoose one past client you've helped (big or small).Use the 3-part story arc to write their story: Normal → Explosion → New Normal.Share it somewhere—email, DM, podcast, story, or sales page.Tag me on Instagram @itsgeorgebryant so I can read and celebrate your work!This is the fifth and final episode in the 5-part podcast series on entrepreneurial storytelling, based on Stories That Stick by Kindra Hall.Listen to the full series to master storytelling that connects and converts:Ep. 591 Stories That Stick: The Four Stories Every Entrepreneur Needs to TellEp. 593 The Value Story: Sell the Transformation, Not the ThingEp. 595 The Founder Story: Turn Your Why Into ConnectionEp. 597 The Purpose Story: Inspire Alignment and LoyaltyClick here to access the workbook!Join The Alliance – My Relationship Beats Algorithms™ community for high-integrity entrepreneurs.Apply for 1:1 Coaching – Scale your business with storytelling, simplicity, and soulLive Events – Get in the room where your next breakthrough happens: mindofgeorge.com/event

Adam Wilson is the CO-Founder, Head of Strategy and Creative at D/CALAdam Wilson shares his journey from the advertising world to founding his own agency, D/CAL. He emphasizes the importance of understanding subcultures over demographics in modern marketing, the evolution of digital marketing, and how his diverse team drives innovation. Adam discusses the challenges and rewards of building an agency that focuses on real-time audience insights and the creator economy, while also providing valuable advice for aspiring agency founders.Topics Covered: Understanding subcultures is crucial for effective marketingThe digital landscape transformationDiversity in agency teams fosters innovation and creativityReal-time audience insights vs traditional demographicsThe agency's success relies on understanding client needs and challenges.Working with Co-Founder Tony HawkAuthenticity in marketing leads to more resonant brand narrativesYou can follow what Adam Wilson is up to on LinkedInConnect with Adam:Website: dcalagency.com Email: info@dcalagency.comSocial Media: @dcalagencyLike what you hear?  Please consider subscribing on Apple Podcasts or Spotify and leave a short review. It takes less than 60 seconds, and it really makes a difference.The Group Y Live Podcast come out across all podcast players with a new episode every two weeks on Thursday. Past guests on The Rad Season Show include Courtney Carter, Stacy Peralta, Monica Medellin, Wim Hof, Mike Cessario, Circe Wallace, Selema Masekela Gerry Lopez and more.Contact Oli Russell-Cowan On Instagram olirussellcowan On LinkedIn at olirussellcowan Thanks for listening & keep it rad!

Curious about adding a course to your agency model—but not sure if it's worth it?As agency owners, we're always looking for smarter ways to scale.Products. Templates. Digital assets.The idea is simple: take what you know, turn it into something scalable, and earn while you sleep.But here's the nuance we don't talk about enough:Courses don't remove complexity.They shift it—from service delivery to audience building, funnel building, and volume marketing.That's what I explored with Kwadwo Sampany-Kessie,—agency owner, course creator, and host of the popular Art of Online Business podcast on this week's Small But Mighty Agency podcast.We unpack:Why he created a course for an audience his agency couldn't serveHow he validated the offer before building itThe honest truth about course revenue and time savingsWhy low-ticket offers need high-volume marketingThe double-strategy it takes to grow two different offers

They didn't plan to start a shoe empire. But five years, countless flower heels, and a few family fights later—Amy and Esther Tai have built one of the most recognisable homegrown brands in Malaysia: Machino.In this episode, we sit down with the sole sisters to talk about what it really takes to build a business from scratch. From awkward influencer meet-ups and trademark battles to family dynamics, burnout, and figuring out how to not kill each other at work—we covered it all.

In this wide-ranging episode of MiCannaCast, Groovee and CannaDave cover everything from the science vs. hype of the entourage effect to the evolving cannabis and music crossover at Detroit's Movement Festival. We break down:Whether the entourage effect is real or just marketingThe latest cannabis news, including a Woody Harrelson dispensary break-inThe growing number of cannabis-infused events across MichiganUpcoming June events like Resin Rivals, Gems & Genetics, and the pop-up dispo at MovementPlus, Groovee opens up about creativity, mental health, and what it means to truly evolve. An unfiltered and impactful conversation for cannabis lovers, industry insiders, and curious minds alike.

Subscribe to DTC Newsletter - https://dtcnews.link/signupWelcome to the DTC Podcast! In this episode, Eric sits down with Tomer Tagrin, Co-Founder and CEO of Yotpo, the leading retention marketing platform for e-commerce brands. Tomer shares the behind-the-scenes story of Yotpo 2.0, a complete transformation across product, pricing, service, and marketing — built to serve the modern DTC ecosystem.Key Insights:How Yotpo rebuilt its product team to innovate faster in reviews, loyalty, and SMSThe real cost and payoff of changing a large SaaS company's cultureWhy AI will erase code as a competitive moat — and what brands should prioritize nowHow Yotpo is preparing brands for a future of one-to-one loyalty marketingThe strategic power of investing in agency partners beyond simple referralsIf you're building a DTC brand, working at an agency, or leading a SaaS platform, this episode is packed with practical lessons on what true business evolution looks like in 2025.Timestamps00:00 – Why Yotpo Had to Reinvent Itself02:15 – Tomer's Health Journey and Personal Transformation04:50 – Rebuilding Yotpo's Culture from the Inside Out08:10 – AI's Role in Yotpo's Product and Marketing Innovation12:30 – Competing with Klaviyo and the Future of ESPs16:00 – The Power of AI-Driven Loyalty and Reviews18:30 – Yotpo's CDP Acquisition and Vision for 1:1 Marketing21:00 – Why Agencies Are Critical to Yotpo's Ecosystem23:20 – The Marshmallow Test and Long-Term Thinking26:45 – Advice for Founders Navigating Economic Uncertainty30:00 – Yotpo's Future Vision and Personal Habits for Peak PerformanceHashtags#DTCpodcast #Yotpo #EcommerceStrategy #TomerTagrin #RetentionMarketing #AIBusinessTools #CustomerExperience #DirectToConsumer #SaaSInnovation #AgencyGrowth #EmailMarketing #SMSMarketing #CustomerLoyalty #FounderMindset #DigitalTransformationSubscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Unlocking the Secrets of Social Media Marketing: Insights from Emma Tessler of Ninety Five MediaIn this episode of The Thoughtful Entrepreneur, host Josh Elledge chats with Emma Tessler, the Founder and CEO of Ninety Five Media. Emma shares her journey from solopreneur to agency leader, offering insight into how small businesses can scale through intentional content marketing. She also discusses the balance between creativity and data, the evolving role of social platforms, and why longer-form video is the future of digital engagement.Finding Balance in a Digital WorldEmma began the conversation by opening up about her personal growth journey—specifically how she's cultivated balance in a world driven by digital noise. After spending years pouring everything into her business, she realized the importance of unplugging and finding a creative outlet. For Emma, that outlet is needlepoint. It's a meditative activity that brings joy, social connection, and a refreshing break from screen time.Transitioning into her business, Emma introduced Ninety Five Media, a digital marketing agency that serves small businesses looking to grow their audience and convert followers into paying customers. The agency provides a full suite of services including strategy, content creation, community engagement, and performance tracking—so founders can stay focused on running their business without the overwhelm of managing their online presence.Emma also shared her outlook on social media trends. While many users feel disenchanted by algorithm shifts and platform saturation, she believes there's opportunity for brands that deliver meaningful, educational, and story-driven content. Longer-form video, especially on platforms like TikTok and Instagram, is outperforming short clips by increasing audience retention and deepening brand connection.About Emma TesslerEmma Tessler is the Founder and CEO of Ninety Five Media and host of the podcast Stop Scrolling, Start Scaling. With nearly a decade of experience in the digital marketing space, Emma leads a powerhouse team that helps small businesses create content that drives real growth. Her mission is to empower founders with strategies that convert and build community-driven brands.About Ninety Five MediaNinety Five Media is a full-service digital marketing agency helping entrepreneurs grow through strategic content creation and social media engagement. From content calendars to analytics, the agency specializes in delivering results without locking clients into long-term contracts. Their motto: create content that converts and builds lasting community.Links Mentioned in this EpisodeNinety Five Media WebsiteEmma Tessler on LinkedInStop Scrolling, Start Scaling PodcastKey Episode HighlightsWhy Emma uses needlepoint as a creative and mindful outletHow Ninety Five Media supports small business owners with done-for-you marketingThe importance of video—especially long-form content—for building trust and conversionsWhy data should drive your content strategy, not trendsThe power of community building in growing an online presenceConclusionEmma Tessler reminds us that...

CFO Michelle Hook of Portillo's joins me to talk about the ingredients behind one of the most craveable brands in the business!From her first paper route at 13 to overseeing finance, IT, and supply chain for a $9M-AUV powerhouse, Michelle shares so many great insights and leadership lessons.In this episode:

NEW AIRBNB POLICY JUST DROPPED...AND IT COULD KILL YOUR LISTING.If you collect emails, drop a guidebook link, or offer guests early check-in via Venmo…You might be in violation of Airbnb's new policy.In this episode, Mike Reilly breaks down exactly what Airbnb's new off-platform & fee transparency rules mean for STR hosts.And how to stay compliant without losing control of your business.You'll learn:The exact actions Airbnb will now penalize (even by AI detection)Why asking for an email could get you flaggedHow to safely use guidebooks, QR codes, and text marketingThe only way to charge guests for add-ons (without breaking policy)The smart way to collect damage waivers and manage taxes without riskIf 80% of your bookings come from Airbnb, you can't afford to get this wrong.02:30 – Dangerous Moves: Why Secret Messaging Will Get You Flagged05:00 – Booking Extensions & Repeat Guests: What's Now Off-Limits07:30 – Is Direct Booking Worth It? Margins vs Platform Protection10:00 – Hostfully Links, Guidebooks & Legal Loopholes Explained13:00 – Mandatory Disclosures: HOA Rules, Emails & County Compliance15:00 – Fee Transparency: Avoiding Suspensions With Clean Listings18:00 – Payment Violations: Why Airbnb Bans Zelle, Venmo & Side Deals21:00 – Damage Waivers Over Deposits: How to Protect and Profit24:00 – Airbnb AI Enforcement: Messaging Triggers and Flagging Risks27:00 – Contact Info Restrictions: What You Can and Can't Ask Guests30:00 – SMS Tactics: Getting Verbal Consent and Staying Compliant33:00 – Future-Proofing: Will Airbnb Eliminate Direct Contact?36:00 – Review Removal Struggles: Why AI Appeals Are Failing Hosts39:00 – Case Study: Retaliatory Reviews & the Fight for Fairness42:00 – Platform Fatigue: Why Community Knowledge is Your Best WeaponGet FREE Access to our Community and Weekly Trainings:https://group.strsecrets.com

In this episode, Steve Fretzin and Lindsey Busfield discuss:The nuances and strategic use of SEO for law firm marketingThe importance of selective client intake for long-term successEvaluating the effectiveness of social media versus SEO in legal marketingUtilizing modern website tools and AI-driven bots for better client engagement Key Takeaways:SEO can be a game-changer, but only for firms in the right geographic and competitive conditions—others should consider niche targeting or different marketing strategies entirely.Social media rarely drives real case volume for law firms, unless it's used with intention, high-quality content, and deep community alignment.Choosing the right clients is just as important as hiring the right team, because poor client fit leads to burnout, financial issues, and strained relationships.Website platforms should match your marketing goals, with WordPress offering the best SEO flexibility, while simpler tools like Squarespace are fine for credibility-focused sites. "I have never talked to a lawyer who has said, 'Yes, I am getting half of my caseload through social media because it's so great.' That being said, social media can be really helpful as part of a grassroots campaign." —  Lindsey Busfield Got a challenge growing your law practice? Email me at steve@fretzin.com with your toughest question, and I'll answer it live on the show—anonymously, just using your first name! Thank you to our Sponsors!Rankings.io: https://rankings.io/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ Episode References: Intaker: https://intaker.com/LinkedIn Tutorial for Business Development: https://www.youtube.com/watch?v=0EWfLRtUL0g About Lindsey Busfield: Lindsey Busfield is a leading legal marketing expert and recognized industry disruptor, featured in publications like Benzinga, USA Today, and Attorney at Law Magazine. As Vice President and partner at Optimize My Firm, she has helped dozens of law firms boost revenue through strategic SEO and content marketing. Connect with Lindsey Busfield:  Website: http://www.optimizemyfirm.com/Show: Personal Injury Marketing Minute: https://podcasts.apple.com/au/podcast/personal-injury-marketing-minute/id1536073987LinkedIn: https://www.linkedin.com/in/lindsey-busfield/ & https://www.linkedin.com/company/optimizemyfirm Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

NEW AIRBNB POLICY JUST DROPPED...AND IT COULD KILL YOUR LISTING.If you collect emails, drop a guidebook link, or offer guests early check-in via Venmo…You might be in violation of Airbnb's new policy.In this episode, Mike Reilly breaks down exactly what Airbnb's new off-platform & fee transparency rules mean for STR hosts.And how to stay compliant without losing control of your business.You'll learn:The exact actions Airbnb will now penalize (even by AI detection)Why asking for an email could get you flaggedHow to safely use guidebooks, QR codes, and text marketingThe only way to charge guests for add-ons (without breaking policy)The smart way to collect damage waivers and manage taxes without riskIf 80% of your bookings come from Airbnb, you can't afford to get this wrong.02:30 – Dangerous Moves: Why Secret Messaging Will Get You Flagged05:00 – Booking Extensions & Repeat Guests: What's Now Off-Limits07:30 – Is Direct Booking Worth It? Margins vs Platform Protection10:00 – Hostfully Links, Guidebooks & Legal Loopholes Explained13:00 – Mandatory Disclosures: HOA Rules, Emails & County Compliance15:00 – Fee Transparency: Avoiding Suspensions With Clean Listings18:00 – Payment Violations: Why Airbnb Bans Zelle, Venmo & Side Deals21:00 – Damage Waivers Over Deposits: How to Protect and Profit24:00 – Airbnb AI Enforcement: Messaging Triggers and Flagging Risks27:00 – Contact Info Restrictions: What You Can and Can't Ask Guests30:00 – SMS Tactics: Getting Verbal Consent and Staying Compliant33:00 – Future-Proofing: Will Airbnb Eliminate Direct Contact?36:00 – Review Removal Struggles: Why AI Appeals Are Failing Hosts39:00 – Case Study: Retaliatory Reviews & the Fight for Fairness42:00 – Platform Fatigue: Why Community Knowledge is Your Best WeaponGet FREE Access to our Community and Weekly Trainings:https://group.strsecrets.com

If you've ever wanted to unlock the hidden marketing strategies that can transform small businesses from invisible to irresistible, then you must listen to Kenny Ridgell's game-changing insights. Discover how to find marketing 'blue ocean' opportunities where competitors aren't looking, leverage AI without losing your unique voice, and generate leads at a fraction of traditional advertising costs. Kenny reveals the exact tactics top-performing businesses use to dominate their local markets - strategies most entrepreneurs don't even know exist.Show Notes:Kenny Ridgell's journey from dental school to digital marketingThe power of Go High Level CRM for small businessesInnovative marketing strategies for local and regional marketsHow to find and exploit untapped digital marketing opportunitiesThe impact of AI on marketing and copywritingPractical advice for entrepreneurs looking to scale their business.

If you're a property manager trying to grow your business, attract more clients, or finally build that personal brand, social media can feel overwhelming. There's pressure to show up, post consistently, and know what's trending… all while running a busy portfolio or managing a team. And let's be honest, putting yourself out there online can be downright terrifying.But the truth is, social media has become one of the most powerful tools to grow a property management business. It builds trust, creates visibility, and helps you stand out in a crowded market.In this episode of the Property Management Podcast, I'm introducing a new format with shorter, value-packed episodes focused on digital marketing, social media, and online strategies to help you grow your business. As a former TV sports journalist, mum of four, and co-owner of a $1 million real estate brand, I'm here to empower women in property management with the tools and confidence to show up online.I'll be sharing five key social media trends that are making a real impact right now, why short-form video is still king, how building a personal brand sets you apart, the shift from followers to real community, using AI to simplify content creation, and why storytelling is the future of sales.“I know putting yourself out there can feel scary, but trust me, the rewards far outweigh the fear, and the sooner you start, the sooner you'll see results.”- Kylie WalkerWe explore:Transitioning from traditional careers to property managementEmpowering women in the property management industryBalancing career and family life in property managementIntroduction of a new podcast format with shorter episodesFocus on digital marketing and social media strategiesImportance of short-form video content for business growthSignificance of personal branding in attracting clientsBuilding genuine communities over merely accumulating followersUtilising AI and automation in content creation and marketingThe role of storytelling in effective sales and client engagementDone for You ServicesDone For You Services - https://dfys.com.au/Find out about our Done For You Social Media Management - https://dfys.mykajabi.com/done-for-you-smFind out about our Done for You Lead Generation - https://dfys.mykajabi.com/done-for-you-lead-generationConnect with Done For You Services: https://www.instagram.com/doneforyouservices_/Kylie's ResourcesProperty Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchoolDigital Marketing School: https://courses.thatpropertymum.com.au/digitalschoolThat Property Mum Courses: https://www.thatpropertymum.com.au/courses/The PM Accelerate Membership:

The Power of Repelling: Embracing Unsubscribes in Your BusinessEpisode OverviewGrab your coffee and join me today as I dive into the counterintuitive world of magnetic marketing and why I actually get excited when people unsubscribe from my email list or unfollow me on social media. If you've ever felt rejected or wobbled when someone leaves your audience, this episode will transform how you view your marketing strategy and help you build a truly aligned business that energizes rather than drains you.Exciting Announcement

How can testing marketing strategies and tech stacks optimize your B2B marketing efforts?In this episode of The Hard Corps Marketing Show, I sat down with Alyssa Higgins, Senior Vice President of Marketing at CipherHealth. Alyssa brings her expertise in navigating marketing strategies and evaluating tech stacks, sharing valuable insights into making smarter B2B marketing investments.Alyssa dives into the importance of continuously testing new marketing strategies and technologies. She emphasizes evaluating tools to ensure they provide real ROI, rather than contributing to wasted spend. Alyssa even coins some tools as 'vaporware' and advocates for reallocating budgets to more impactful programs or personnel.In this episode, we cover:Why constantly testing new marketing strategies is crucial for successHow to identify if a tech tool is providing tangible value or just increasing costsThe risks of over-relying on B2B strategies like account-based marketingThe importance of human connections in the sales cycleHow AI can drive real value in marketing when implemented correctlyIf you're ready to optimize your marketing budget and make smarter tech investments, this episode is packed with actionable strategies you won't want to miss!

In this episode, Steve Fretzin and Tom Ciesielka discuss:The role of public relations and reputation management in the legal industryThe importance of media visibility and thought leadership for lawyersBalancing legal ethics, confidentiality, and public exposure in marketingThe impact of social media on modern public relations strategies Key Takeaways:Media outlets prioritize availability and recognition over legal expertise—being well-known and responsive is often more important than having the best case results.Lawyers should integrate the PESO model (Paid, Earned, Shared, and Owned media) into their marketing strategy to create a balanced and effective public presence.Addressing negative media coverage should be handled with a focus on advocacy, emphasizing key legal issues and potential next steps rather than becoming defensive.Thought leadership and PR require a long-term commitment—lawyers should expect a minimum six-month investment before seeing meaningful results in recognition and business growth. "Your first obligation is to your client, not to publicizing your firm. That's just the reality of it." —  Tom Ciesielka Got a challenge growing your law practice? Email me at steve@fretzin.com with your toughest question, and I'll answer it live on the show—anonymously, just using your first name! Thank you to our Sponsors!Rankings.io: https://rankings.io/Rainmakers Roundtable: https://www.fretzin.com/lawyer-coaching-and-training/peer-advisory-groups/ Episode References: LawHer Podcast by Sonya Palmer: https://podcasts.apple.com/us/podcast/lawher/id1599413853Personal Injury Mastermind Conference (PIMCON), October 5–8, 2025 in Scottsdale, Arizona: https://www.pimcon.org/The 1-Page Marketing Plan by Allan Dib: https://www.amazon.com/1-Page-Marketing-Plan-Customers-Money/dp/1989025013/ About Tom Ciesielka: Tom Ciesielka, President of TC Public Relations, has over 25 years of experience in public relations, marketing, and business development. He helps clients manage their reputation through crisis communications, thought leadership, and media coverage in outlets like The Wall Street Journal, CNN, NPR, and Fox News. Before founding TC Public Relations, he worked in film sales—representing Paramount, MGM, and New Line Cinema—and as marketing director for the Museum of Broadcast Communications. Originally from Philadelphia, he built his firm in Chicago on integrity, strategy, and innovation. Now in its third decade, TC Public Relations continues to refine media strategies that elevate client visibility. Connect with Tom Ciesielka:  Website: https://tcpr.net/LinkedIn: https://www.linkedin.com/in/thomasciesielka/Twitter: https://x.com/TomciesielkaInstagram: https://www.instagram.com/tcpublicrelations/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

Laurier Mandin is a product marketing strategist and launching products expert who has guided hundreds of innovative products to market success. As founder and CEO of Graphos Product, he brings over three decades of expertise in helping product makers identify and penetrate resistant markets through visionary positioning and strategy.Summary of the PodcastIntroductions and casual conversationThe meeting begins with casual conversation between the participants - Graham, Kevin, and Laurier. They discuss topics like the French, Canadians, and a dog barking in the background. Graham then introduces the podcast and the guests.Laurier's book and launching products adviceLaurier discusses his book "I Need That" and provides advice on launching compelling products. He explains the importance of balancing radical innovation with familiarity to appeal to both the "dog brain" and the rational mind. Laurier uses examples like the Tesla to illustrate this principle.Hypothetical scenario: Convincing Canada to become the 51st US stateGraham presents Laurier with a hypothetical scenario where he must convince Canadians that becoming the 51st US state would be beneficial. Laurier thoughtfully considers the potential pros and cons, highlighting cultural similarities between the two countries as well as differences in areas like healthcare and gun laws.Ethical considerations in product marketingThe group discusses the ethical balance between addressing customer pain points and preserving consumer well-being, especially when aggressive marketing tactics risk alienating those with deeply held beliefs. Laurier provides examples of both ethical and exploitative practices, emphasizing the need to consider potential harms to vulnerable consumers.Recap and next stepsThe participants wrap up the discussion, with Graham and Kevin expressing interest in exploring Laurier's expertise further, potentially through a beta testing program for Graham's AI-powered product analysis tool.The Next 100 Days Podcast Co-HostsGraham ArrowsmithGraham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. Graham founder of MicroYES, a Partner for MeclabsAI, which combines the world's biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn.Kevin ApplebyKevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

“The smartest brands are the ones rallying people around a cause—not just selling a product.” says Karthi Ratnam, Co-Founder of Audience HausIn this episode of The Content Cocktail Hour, Karthi Ratnam, co-founder of Audience Haus, joins Jonathan Gandolf to explore the power of Movement Marketing in B2B. Karthi shares how brands can break free from the “sea of sameness” by building authentic, engaged communities that drive lasting demand.She talks about why founder-led movements are the future of B2B marketing, how human psychology plays a crucial role in brand-building, and why traditional marketing tactics are failing in today's landscape. Karthi also discusses the role of AI in sales and marketing, explaining how businesses can leverage AI while keeping human connection at the core of their strategies.In this episode, you'll learn:Why Movement Marketing is the key to standing out in B2BHow AI can enhance, not replace, human-led marketingThe importance of founder-led sales and why leaders should be the face of their brandResources:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/Explore AudiencePlus: https://audienceplus.comConnect with Karthi on LinkedIn: https://www.linkedin.com/in/karthiratnam/Explore Audience Haus: https://www.audiencehaus.com/Timestamps:(00:00) Intro(01:12) What is Movement Marketing?(03:28) Why traditional B2B marketing is failing(06:45) The psychology behind movement-driven branding(10:02) The rise of founder-led sales and why it matters(14:30) How AI can support human-first marketing(19:20) The challenges of building a brand-led community(24:05) Karthi's unpopular opinion on B2B marketing

Want to ask a question, or share what you loved? Send us a text!Oooft. A big topic today!Tune in to hear me speak aboutMy evolution of using money wins in my marketingThe potential downfall for you AND your clients of using money winsWhere I'm at right now with this as part of my strategyQuestions to ask yourself if you're considering a change

In this Hosting Hotline episode, listener Julia asks a smart and strategic question: When do guests actually book their stays? She's noticing a trend of Sunday evening bookings and wants to fine-tune her marketing efforts based on real booking data.Since we didn't have the hard numbers on hand, we called in an expert—Jeff Brown from Intellihost—who pulled data from 466,000 reservations across thousands of properties worldwide. He breaks down:The least and most popular days for bookings globallyHow trends in Maryland compare to the worldwide datasetWhy tracking your own booking data is key to personalized marketingThe real takeaway: New leads are great, but don't forget about returning guests!Julia's question highlights an important aspect of hosting—understanding booking behaviors to optimize marketing efforts. Tune in to learn how you can leverage this knowledge to drive more bookings!Resources Mentioned:Intellihost | Learn More!The Airbnb Instant Book Mistake YOU Might be Making that is Costing You $$$!!!! | Subscribe to our YouTube Channel! Hosting Hotline | Get your hosting questions answered!Mentioned in this episode:Proper Insurance | Book Your Risk Assessment TodayHost Checklist | Grab our Airbnb Essentials Checklist and make stocking your Airbnb a breeze – we've got all your hosting needs covered!Quiz | Take our quiz to reveal your hosting personality style!

AI is everywhere right now, but let's be real—most of us don't have time to sort through all the noise to figure out which tools actually help photographers run their businesses better.That's why I called in Colie James. She's a workflow automation expert, a photographer, and someone who has gone much further with AI than most of us (but in a way that makes running a business easier, not more complicated). In this episode, she's breaking down how she's using AI to speed up content creation, simplify marketing, and create custom automation that saves hours of time every week.We're talking about:How AI tools can help photographers streamline their marketingThe best AI tools for content repurposing, SEO, and automationHow to create a custom GPT that actually understands your businessThe power of AI-assisted blogging for getting found on GoogleThe smart way to use AI without losing your personal voiceIf you've been wondering how AI can actually work for photographers, this episode is full of actionable, real-world strategies to help you start using it today.Try Colie's Custom GPT Workflow Magician  Follow Colie on Instagram Listen to the Business First Creatives Podcast New around here? Grab 3 of my most popular free resources to build a profitable, sustainable photography businessResources: New to the podcast? Go to thiscantbethathard.com/welcome to get access to 3 of Annemie's best free resources. Join our community! We'd love to welcome you into our supportive, business-focused private Facebook group. Go to facebook.com/groups/thiscantbethathard to request access. Long-time listener? Leave a review!

In this episode, David and Steve sit down with Scott Eddy, one of the world's top social media influencers in hospitality, boasting over a million followers on X and Instagram. Scott's journey is anything but conventional—he transitioned from investment banking to launching the first digital agency in Southeast Asia, and now he's a full-time traveler, speaker, and industry leader.We dive into:How hotels are marketing like it's 2015—and what they need to do insteadWhy storytelling is the real key to success in hospitality marketingThe brands that are getting it right—and the ones that are missing the markThe biggest mistakes hotels make with social media (and how to fix them)Scott's insane travel stories, from 120 cruises to 85 countries Watch the FULL EPISODE on YouTube: https://youtu.be/-9jL7vc1qNU This episode is Sponsored by Join the conversation on today's episode on The Modern Hotelier LinkedIn pageThe Modern Hotelier is produced, edited, and published by Make More MediaLinks:Website: https://www.mrscotteddy.com/LinkedIn: https://www.linkedin.com/in/mrscotteddy/Instagram: https://www.instagram.com/mrscotteddy/X: https://x.com/mrscotteddyFor full show notes head to: https://themodernhotelier.com/episode/142Follow on LinkedIn: https://www.linkedin.com/company/the-...Connect with Steve and David:Steve: https://www.linkedin.com/in/%F0%9F%8E...David: https://www.linkedin.com/in/david-mil...

“The minute you put down a sales motion on paper, it's already broken. Like it's no longer relevant, right? It's no longer relevant because your buyer has moved on,” says Ashar Rizqi, co-founder at Bounti.ai.In this episode of The Content Cocktail Hour, Matt Cooley and Ashar Rizqi, co-founders of Bounti.ai, break down the evolving landscape of B2B go-to-market strategies and how AI is shifting the way businesses acquire and engage customers. They share why traditional BDR motions are failing, why agility beats enterprise sales, and how their AI-powered approach is scaling smarter, not harder. They talk about the dangers of AI-generated content flooding marketing channels, why email as a sales tool might be dying, and how product-led strategies are the future of B2B growth.In this episode, you'll learn:How Bounti.ai is building an alternative to enterprise sales motionsWhy AI-driven content saturation could kill email and web marketingThe role of proprietary AI models in reshaping sales and marketingResources:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/Explore AudiencePlus: https://audienceplus.comConnect with Matt on LinkedIn: https://www.linkedin.com/in/matt-cooley-12b2682/Connect with Ashar on LinkedIn: https://www.linkedin.com/in/ashar-rizqi-6614487/Explore Bounti.ai: http://Bounti.aiTimestamps:(00:00) Intro(01:06) Why traditional go-to-market strategies are broken(04:14) The problem with forecasting in sales(06:32) How Bounty AI automates sales prospecting and outreach(09:46) Why AI should focus on delighting customers, not just efficiency(14:16) The impact of AI on buyer behavior and marketing channels(19:33) Why B2B sales needs a new model

Send us a textIn this episode, we interview Stephan Longo, a seasoned marketing strategist with a track record of scaling businesses across industries. From high-tech startups to national franchises, Stephan has mastered the art of testing and learning to drive growth.What you'll learn in this episode:Why testing and learning is crucial for marketing successHow to measure the right metrics instead of drowning in dataThe surprising connection between TV, radio, and digital marketingA practical framework for A/B testing and optimizing ad spendHow to navigate attribution challenges in content marketingThe real-world skills marketing students need to succeedStephan shares real-world insights, actionable tactics, and hard-earned lessons to help marketers make data-driven decisions. Tune in and start optimizing your marketing strategy today!

Send us a textIn this episode, we interview Darren Keeler, Vice President of Marketing at Shuckin' Shack Oyster Bar. Darren shares his journey from radio DJ to marketing leader and how storytelling plays a pivotal role in building brand culture, engagement, and impact.What you'll learn in this episode:How to create a brand culture that resonates with customersWhy storytelling is the most powerful tool in marketingThe origin of the Fresh and Raw Tour and its impact on business and communityHow creative marketing can drive sales without feeling salesyThe role of mission-driven marketing in customer loyaltyDarren's insights prove that marketing isn't just about selling—it's about creating experiences people connect with. Tune in for a masterclass on storytelling, creativity, and brand impact!

To indie publish or traditionally publish? That is the question.For years, indie publishing was seen as a fallback for authors who couldn't land a traditional contract. But times have changed. Many indie authors now outsell and out-earn their traditionally published counterparts.And yet, while many traditionally published authors are switching to indie, it's far less common to see a successful indie author sign with a major publisher.What would make an indie author turn down a traditional publishing deal?I spoke with Scott LaPierre, an author and conference speaker, to find out.In this week's episode, we discuss:The biggest myths about traditional publishingHow signing a contract affected book salesTraditional publishing's take on pricing and marketingThe cost of getting your rights back and why it mattersScott gives a first-hand account of working as a traditional and indie author and where he landed after experiencing both routes.If you've ever wondered which path is right for you and your book, listen in or read the blog version of our conversation.Support the show

Welcome back to Danielle on the Daily! In this episode, Danielle chats with the one and only Marie Wold—an OG in the online coaching space. Marie was building an online business before it was trendy, shifting from fitness coaching to business strategy, and she's here to drop some serious wisdom on what it really takes to grow a successful business.We talk about the real work behind entrepreneurship, the myths that keep people stuck, and the shifting landscape of the coaching industry (spoiler: things are changing fast). Whether you're an online coach, a business owner, or just someone who dreams of making it big in the digital space, this episode is packed with raw insights, mindset shifts, and strategies to help you actually succeed and not just chase shiny objects.

In the January 24, 2025, episode of Weekly Business News, hosts Ryan Alford and Chris Hansen cover current events with a mix of humor and insight. They start with a light chat about the unexpected cold snap in Miami and Greenville, SC, before diving into Donald Trump's recent inauguration and the launch of "Trump Coin." The hosts explore its potential impact on the cryptocurrency market and ethical concerns.Other topics include TikTok's recent downtime and how the banking industry is adapting to cryptocurrency trends. With a blend of political commentary, business insights, and personal stories, this episode offers a dynamic take on today's top headlines.TAKEAWAYSRecent inauguration of Donald Trump and its implications for business and politicsLaunch of the "Trump Coin" and its impact on the cryptocurrency marketEthical considerations surrounding a sitting president's financial venturesThe influence of Trump's branding on the success of the Trump CoinDiscussion on TikTok's recent downtime and its effects on social media marketingThe evolving stance of the banking industry towards cryptocurrencySpeculation on how banks will profit from cryptocurrency transactionsImportance of domestic investments in technology and AI infrastructureOverview of the "Stargate Project" and its significance for U.S. data centersPersonal anecdotes and humor interspersed throughout the business discussions If you enjoyed this episode and want to learn more, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.

In this episode, Steve Fretzin and Sarah Allen discuss:The importance of consistency and discipline in achieving business successLeveraging video marketing to build credibility and save timeUnderstanding and overcoming common barriers to adopting video marketingThe value of clarity and focus in business strategy and client engagement Key Takeaways:Starting with short videos that address frequently asked questions allows lawyers to engage clients effectively while also reducing the time spent repeatedly explaining the same concepts.Tailoring video content to a specific audience builds trust, credibility, and professional authority, making it more effective than chasing viral success or trying to appeal to a broad, unfocused audience.Creating high-quality videos does not require expensive equipment, as a simple setup with a smartphone, webcam, and external microphone can produce professional and engaging results.Videos that focus on providing solutions to client problems or answering their common questions not only save time but also help establish the creator as a knowledgeable and trustworthy expert in their field. "The biggest benefit of video for attorneys is you get your time back... it's literally duplicating yourself." —  Sarah Allen Got a challenge growing your law practice? Email me at steve@fretzin.com with your toughest question, and I'll answer it live on the show—anonymously, just using your first name! Thank you to our Sponsors!Rankings.io: https://rankings.io/Rainmakers Roundtable: https://www.fretzin.com/lawyer-coaching-and-training/peer-advisory-groups/ Episode References: The No B.S. Small Business Book by Casey Graham: https://www.amazon.com/No-B-S-Small-Business-Book-ebook/dp/B09N9TZTW3 About Sarah Allen: Sarah Allen's career bridges the worlds of big business and entrepreneurship, with leadership roles managing $100M+ divisions at Old Navy, Banana Republic, and eBay. Her time at eBay sparked a passion for empowering entrepreneurs, leading her to channel her corporate marketing expertise into helping small businesses succeed. Through her signature 5-step video marketing framework, Sarah has driven over $1M in revenue for her clients by helping them attract and convert new customers with ease. Connect with Sarah Allen:  Website: http://www.sarahallenconsulting.com/Email: sarah@sarahallenconsulting.comLinkedIn: https://www.linkedin.com/in/sarah-ann-allen Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.