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Are you a therapist struggling with your marketing? Are you wondering why your potential clients aren't booking consultations? In today's episode, I dive deep into the one puzzle piece you might be missing in your marketing: talking about your client's problems. In this replay episode, I'm sharing why pinpointing and empathizing with your clients' issues is not manipulative but essential if you want to connect with those seeking help. I'll guide you through understanding your clients' perspectives, using their language, and positioning yourself as the solution they've been searching for. Plus actionable steps and resources that could transform your marketing approach, ensuring that your message resonates with the right people. Tune in to learn how to make your private practice stand out and attract the clients who need you most. Don't let another potential client slip through the cracks - tune in now and start making a real difference with your marketing!Topics covered on this episode: Why is it crucial for therapists to talk about clients' problems in their marketingThe fears therapists have about focusing on client problems, and how these can be addressedHow understanding a potential client's specific struggles can lead to better engagementCommon mistakes therapists make in their marketing, and how can they be fixedSteps can you take to ensure your marketing resonates on an emotional level with potential clientsThe simple challenge you can undertake this week to improve your connection with potential clients through social mediaConnect with Felicia:Get my freebie & join the email list: The Magic SheetsInstagram: @the_bad_therapistWebsite: www.thebadtherapist.coachResources from this episode:Building a StoryBrand by Donald MillerRelated episodes:How to Build a Strategic Website That Will Bring More Clients to Your Practice With Sarah Busse [Ep 30]Quote:"Talking about your client's problem isn't manipulative. It's the first moment where we convey to them that we see them, we appreciate the pain they're in as they experience it right now, and we genuinely want to help them." - Felicia

Watch the YouTube version of this episode HEREIn this episode of Maximum Lawyer Live, Tyson Mutrux riffs on a short clip from Marc Andreessen to show you exactly what the near future of legal work looks like: you managing 20+ AI agents instead of a bloated human team.Tyson shares how he and Kashef became “AI vampires” while building Foxy, their new case management system, taking shifts in Bolt, wiring up back-end tools like Supabase and GitHub, and literally waking up in the middle of the night to see what the agents had shipped.Tyson also uses a wild example from the Los Angeles mayoral race to show how a lesser-known candidate is using AI to close the gap on an incumbent with more money and name recognition, and why the same thing is about to happen in your market if you don't level up.If you want a real-time window into the future of law firm operations, months, not years, away and what it means for your hiring, compensation, and leadership, this episode will give you the play-by-play.AI isn't just making knowledge workers more efficient; it's creating “AI vampires” who are so productive with agents that they don't want to stop working and law firms are next. The job of the law firm owner is shifting from managing people who do tasks to managing fleets of agents that run entire workflows.In this episode, you'll learn:The “AI vampire” phenomenon in Silicon Valley and why lawyers should careHow building Foxy turned Tyson and Kashef into round‑the‑clock AI tinkerersWhy AI has unlocked a backlog of “someday” projects that used to require an armyHow AI is already leveling up political campaigns, and why that matters for your marketingThe coming split between AI‑fluent team members and everyone elseWhy top performers who master AI will see their compensation go up while total headcount goes downThe next 12–24 months of legal work: people managing agents, and then agents managing agentsHighlights0:00 – Tyson tosses the original topic and pivots to Marc Andreessen's “AI vampire” clip1:30 – How Emma, Jackson, and Hudson's school transitions mirror the transitions coming to your firm2:40 – Andreessen on coders becoming four to twenty times more productive with AI4:30 – Tyson's Foxy build: taking shifts in Bolt, wiring up Supabase and GitHub, and waking up at night to check the agents6:00 – The physical toll: exhaustion, bags under the eyes, and why Tyson finally pulled back8:30 – The Wall Street friend who used AI to generate 500,000 lines of code and fully automate his home10:00 – Why AI is for idea people: shipping long‑stalled projects with a few prompts12:45 – The elasticity of demand: when code (or legal work) becomes cheap, demand explodes15:00 – What this means for law firms: massive improvements in marketing, intake, litigation, and operations17:40 – The LA mayoral race example and how AI helps underdogs punch above their weight19:00 – The salary shakeup: AI‑effective team members vs. everyone else20:20 – The true “window into the future”: managing 20 agents for discovery, service, med records, and more21:00 – Tough calls: do you eliminate roles or shift people into high‑touch client service?22:00 – Final takeaway: your future job is managing agents and investing in the humans who can do the same

Discover how AI is transforming business strategies, branding, and product development through insights from seasoned entrepreneur Joe Gullesserian. Learn practical tips for leveraging technology to create competitive advantages and build iconic brands.Key Topics Covered:Joe Golisarian's entrepreneurial journey from rigid engineering to branding and product designThe evolution of industrial robots and the integration of AI in manufacturingHow AI can enhance efficiency: automating sales, marketing, and product analysisStrategies for creating emotional brand connections with examples like Tide and AppleThe concept of competitive advantage: differentiation, low cost, and imitation gapsThe importance of sensory experiences and emotional branding in consumer choiceUsing AI for market research, product feedback, and social media marketingThe shift towards living at the edge of risk as an entrepreneur, inspired by Steve Jobs and Elon MuskPractical advice on reading, studying, and continuous learning for successThe impact of digital distraction on attention spans and how to foster focusThe importance of resilience and suffering in entrepreneurial growth

Text us your thoughts on the episode or the show!What separates a marketing team that drives growth from one that just stays busy?Ondar Tarlow came into marketing from the business side rather than the traditional marketing path, and that lens changes how he reads a P&L, how he allocates budget, and how he earns credibility with finance and the executive team.In this episode of Ops Cast, host Michael Hartmann sits down with Ondar, marketing consultant and former CMO, for a practical conversation about thinking commercially. They get into why so many marketers struggle to articulate how their company actually makes money, how to translate strategy into a budget and investment plan, and how to secure buy-in from the people holding the purse strings without getting blindsided in the room.Michael and Ondar discussed:Why coming from the business side reshapes how you approach marketingThe reason so many marketers can't explain how their business makes moneyWhat separates growth-driving teams from teams stuck executing activityHow to turn strategy into a real budget and investment planThe biggest mistakes leaders make when seeking buy-in from finance and the boardBalancing spend across acquisition, retention, partnerships, and brandWhy minimizing surprises is a hallmark of strong operatorsWhere AI is already creating a practical advantage in research and learningHow cheap access to strategic knowledge changes career development, and its risksWhat community building (Fast Lane Drive, Worn & Driven Magazine) teaches about retentionWhat makes a brand partnership strategically valuable versus just promotionalIf you've ever wanted to be the marketer the executive team actually listens to, this conversation is a roadmap for getting there.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com.Support the show

One strategy. An almost infinite ceiling. And most of your competitors aren't willing to do it.In this episode, founder of The Dental Marketer Michael Arias breaks down the no-cost strategy he calls ground marketing. You'll learn what it actually takes to get results, from the exact scripts to use with local businesses to how to identify the person on your team built to run it.Topics discussed:The REAL framework that makes ground marketing actually workWhat most people get wrong about ground marketingThe apartment complex playbookWhat to say when you walk into a new businessHow to work events and fill your signup sheetThe locations most owners overlookTraits the person in charge needs to haveThe mindset shift that helps you overcome rejectionConnect with Michael Arias:https://thedentalmarketer.org/Listen to The Dental Marketer podcast:https://thedentalmarketer.site/podcastThis episode was produced by Podcast Boutique https://www.podcastboutique.com Use the same marketing company as Dr. Etch!Get your free demo with Relevance Marketing by Clicking Here Check out www.relevanceonlinemarketing.com if you want to get the same great marketing results as Dr. Etch.  Mention DPH and get your first month FREE!Take Control of Your Practice and Your LifeWe help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams.Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

Writing a business book is one of those things people think is about becoming a bestseller, but often it's really about building authority, attracting the right clients, and creating opportunities that compound over time.In this episode of Uncomplicate It, I sit down with Henry DeVries, publisher, ghostwriter, and editor behind more than 200 business books, to talk about why books may be one of the most overlooked marketing tools in business. Henry shares how most people approach writing the wrong way, focusing on selling copies instead of creating credibility, trust, and long-term business growth. From agency owners and consultants to founders and experts, he explains why the right book can position someone differently than ads, funnels, or social media ever could.His perspective is simple but powerful: publishing the book is the starting line, not the finish line.We talk about how books create authority, why storytelling matters more than most people realize, and how the right message can open doors to speaking, consulting, partnerships, and new business opportunities.We also get into the realities behind publishing today, from AI-written books and weak positioning to why clarity always beats cleverness.We cover:Why books build authority faster than traditional marketingThe real ROI behind writing a business bookWho should write a book and who shouldn'tThe three ways to write a book more effectivelyWhy developmental editors matterHow to reverse engineer a book around your ideal clientsThe biggest mistakes first-time authors makeWhy storytelling is critical in business writingHow books lead to speaking and consulting opportunitiesWhy publishing is only the beginningTakeaways:Authority attracts opportunitiesBooks are long-term business assetsClarity beats cleverness every timeStorytelling makes expertise memorablePublishing is where the real work beginsGreat books solve one clear problemConsistency matters more than perfectionThe right book can create opportunities for yearsIf you've ever thought about writing a book or wondered whether it's actually worth it for your business, this conversation will challenge how you think about marketing, authority, and long-term growth.Connect with Henry:Linkedin: https://www.linkedin.com/in/henryjdevries/Follow Us:

What if the biggest mistake clinician entrepreneurs make… happens before they ever launch?In this episode, Tracy sits down with entrepreneur, consultant, and former dermatology PA Kasey D'Amato for a masterclass in entrepreneurship, burnout, business strategy, and building something viable outside clinical medicine.Kasey shares how she went from practicing dermatology in Los Angeles while managing celebrity patients and leading a medical practice to building and exiting a global skincare company after raising millions in capital! Now a consultant and advisor to companies managing $10-$100M a year, Kasey is an expert in how to focus your time, validate your ideas, and avoid the most common mistakes that kill businesses. Together, Tracy and Kasey unpack:Why most entrepreneurs build before validating demandThe difference between owning a business and owning your jobWhy clinicians struggle with sales and marketingThe myth of “freedom entrepreneurship”How to know if your idea actually has market potentialThe importance of building with the end in mindWhy mentorship and community matter more than “doing it all yourself”The emotional intelligence entrepreneurship forces you to developThis conversation is honest, strategic, and packed with practical advice for clinicians dreaming about creating income, impact, and flexibility beyond the exam room.You'll learn:Why “if you build it, they will come” is terrible business adviceThe difference between a solopreneur and a scalable businessHow to validate an idea before wasting time and moneyWhy your exit strategy matters from day oneThe hidden emotional cost of entrepreneurshipHow clinicians can leverage their skills outside medicineThe role mentorship plays in entrepreneurial successWhy failure is often the fastest path to growthLinks:Kasey D'Amato https://www.kaseydamato.com/ Connect with Kasey on LinkedIn https://www.linkedin.com/in/kaseydamato/ Resources & Next Steps:Follow Tracy on Instagram https://www.instagram.com/mrstracybingaman/ Connected with Tracy on LinkedIn https://www.linkedin.com/in/tracybingaman/ Join the Clinician Entrepreneur Collective waitlist: www.tracybingaman.com/waitlistWhat You'll Learn in This EpisodeBook a call: https://calendly.com/the-pa-is-in/gen-callKeywords: clinician entrepreneur, PA entrepreneur, physician associate business, healthcare entrepreneurship, entrepreneurship for clinicians, clinician burnout, women entrepreneurs, healthcare business coach, Kasey D'Amato, business strategy, business growth, business exit strategy, entrepreneurial mindset, clinician side hustle, digital business, entrepreneurship mistakes, business mentorship, clinician coaching, solopreneur vs business owner, healthcare leadership, passive income myths, scaling a business, clinician consulting, healthcare founder, physician assistant podcast

In this episode, I'm joined by James Kendall, Dave Warburton and Ian Storey to break down exactly how estate agents can transition from low fee, high volume business into the mid to higher end of the market.The conversation centres around a core principle most agents struggle to commit to: selectivity. Rather than taking on everything, the panel explains how deliberately turning away lower quality stock early on helps shape brand perception and attract higher value homes.They explore the reality of starting out, including the pressure of cash flow, the role of confidence, and why many agents fail because they try to “ease into” the higher end rather than fully committing to it.A major theme throughout is how you look as a business. From branding and websites through to brochures, boards and even business cards, the discussion highlights how perception drives instruction at the top end of the market. Poor alignment between marketing quality and target client will immediately undermine credibility.The group also dives into:* Why branding often needs a full reset, not a tweak* The importance of consistency across every listing and touchpoint* How better quality marketing directly influences the type of client you attract* Why most agents' marketing strategies last weeks, not months, despite properties sitting on the market for far longer* How to generate higher-end listings through direct mail, social media, and on-market prospecting* The opportunity sitting in unsold, overpriced stock* Why price, not marketing, is often the real issue when properties don't sell* And ultimately, why you are the USP, not just your marketingThe episode finishes with a clear message: breaking into the mid to higher end isn't about one tactic. It's about clarity of brand, consistency of execution, and the discipline to do the basics better than everyone else.

“The reason why brands and companies should be thinking about audio is because all of their consumers are, whether they know it or not. I mean, to your point about people knowing when something doesn't feel right but not necessarily knowing why, a lot of times it's audio. Especially now too, with so much AI slop and the level of inauthenticity that is being broadcasted, a really great song jingle, like a really well-crafted sound design for movements in things like action, sports, or what have you, that can bring in the viewer or the listener into a world that I just cannot.” – David GielanThis episode is the second half of my conversation with founder and CEO of Dominant Creative, and founder and CTO of DominantLabs.AI, David Gielan, as we discuss the shifting balance between AI content and natural creativity, where he sees the advertising industry heading as human artists become more of a luxury, and the link between branding, better sales, and the power of sound.As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com, where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available, along with other interesting bits of audio-related news. And if you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help, and I'd love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast's main page. I would so appreciate that.(00:00) – The Importance of Audio in MarketingThe second half of our conversation starts as David relays a lesson Emma Thompson shared in one of her books about the impact that just writing our thoughts down can have on the brain. “She says there's a relation between the way that our brain works and our hand,” he recalls. “You fundamentally learn what it is you're putting down on paper by having that connection, which I think is really interesting. And we totally miss it if we put it into an AI chatbot.” We focus on the steady growth of AI in the advertising industry, and how it's making organic content both less common and more valuable. “In the same way that I buy vinyl and listen to vinyl,” David says, “that's how voiceover, and, in my humble opinion, sound design, music creation, all these things will be. There will be a premium for it, and there'll be a much smaller group doing it because you will not be able to make a living at it.”(08:15) – AI's Impact on CreativityDavid tells us more about his creative process, and how he took a deliberately low-tech approach to mixing his last album: “I didn't want samples from somebody I've never met, somebody I didn't know who played it in some studio in Prague to have their stuff on my record,” he explains. “And so I think there are more people out there who feel the same way that I do.” AI can have its advantages, though, and he describes how he puts it to use when brainstorming. “When I want to sketch out storyboards,” he says, “it's much easier for me to clarify that idea and then have it animated… Not because I'm trying to put out a final product, but because I'm trying to understand better what I want.”(22:35) – Crafting an Authentic Brand SoundAs our conversation comes to a close, David shares some of the projects that have marked the highlights of his career, and the role sound played in shaping their success. “One of the proudest things I have in my career is a piece of audio that's absolutely defined the legacy of that brand. And it is very easy to forget what drives a consumer to make a purchasing decision to align themselves with an identity because that's essentially what, you know, your dollars go to.” We discuss the link between visual, audio, and ad revenue, and how he puts all three to use to build a successful brand. “The thing I spend most of my time doing is connecting the dots between a good brand and better sales,” he tells us. “Ultimately, that's what it will or will not do. And audio is a massive part of that.”Episode SummaryDavid discusses why brands should focus on authentic audio experiences.The conversation shifts to the effects of AI on sound design and creativity.David shares his philosophy on creating sound with a personal touch.Connect with the GuestDominant Creative's website: https://dominantcreative.com/David's website: https://gielan.com/Follow David Gielan on Facebook: https://www.facebook.com/dgielan/Follow David Gielan on Instagram: https://www.instagram.com/davidgielan/Follow David Gielan on LinkedIn: https://www.linkedin.com/in/davidgielan/Get your complimentary mini e-book and learn how to create your personalized and branded audio branding strategy with my Top Five Tips for Implementing an Intentional Audio Strategy.Do you need a voice talent for your next project? Visit my voice-over website to find out more about how my voice can help you with your audio brand. You can also subscribe to the Audio Branding Podcast on YouTube to watch the show's latest episodes.Please leave the Audio Branding Podcast a written review so others can find the show on their favorite podcast player!Want to be a guest on Audio Branding? Send Jodi a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/jodikrangle.This interview episode was very skillfully made to sound beautiful by the talented Humberto Franco.** Transcript available upon requestThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Private practice owners who are tracking their consult call data have a goldmine of marketing information sitting right in that spreadsheet. But not many know how to track this data or what to do with the numbers when you have them. This episode walks you through exactly what data from your consult and discovery calls can tell you about your marketing and what to change, stop, or keep doing based on what you find.Listen in to learn:What the number of consult calls you get each month is telling you about your marketingThe surprising message you will get from tracking your referral sources each monthWhat to change in your marketing based on how people are reaching out to youMost practice owners think that because they have their data in their electronic health record or booking system, they know their numbers. But without a tracking system for that data, most have no idea what it is actually saying about their marketing. When you track and review that consult data, you can learn what the data is telling you, so you shift your marketing and improve the results you get. Your consult call data can stop you from spending time on marketing activities that are not bringing in the clients you need to grow. Be sure to check out the resources mentioned on our show notes page at http://MarketingYourPrivatePractice.com/181 Grab the free Client Consult Tracker at https://academy.pepperitmarketing.com/tracker Click here to send Kathy a text message about this Episode

In this episode of Pricing Heroes, we speak with Danilo Zatta, one of the world's leading pricing minds — as described by the Financial Times — and a LinkedIn top five pricing thought leader. Danilo is a global pricing and top-line growth advisor to blue-chip companies and private equity investors, and the author of more than 20 books. He joins us to discuss his latest, Revenue Growth Management: How to Capture Hidden Value in FMCG and Retail, a practical playbook for commercial teams navigating price, promotions, mix, and trade terms in an increasingly complex retail landscape.Key Topics:Why pricing alone is no longer sufficient, and how the shift to revenue growth management changes the way commercial teams operateThe five core RGM levers — pricing, promotions, mix, trade terms, and innovation — and how to manage them as a coordinated systemHow the most successful retailers are building cross-functional RGM teams that span finance, category, sales, and marketingThe gap between data-driven ambition and month-end firefighting, and what it takes to close itAI as a force multiplier in RGM: where it works, where it's being misapplied, and how to identify the highest-value use casesThe Novus case study: how Ukraine's leading retailer used Competera's AI pricing platform to achieve a 6.7% profit uplift amid wartime volatilityA preview of Danilo's upcoming book on AI pricing, including build vs. buy decisions and change management for pricing software rolloutsRecommended Resources:Ten Rules of Highly Effective Pricing by Danilo ZattaThe Pricing Model Revolution by Danilo ZattaPricing Decoded by Danilo ZattaImpact Pricing podcast by Mark StivingThe Price Point newsletter (via Danilo's LinkedIn)Connect with Danilo Zatta on LinkedIn.Get in touch with us----------Get your free copy of Get Ready for the Future Of Pricing with our A-Z Guide.For more information about AI pricing solutions, check out our Corporate sponsor Competera.ai.

(05:00) Brought to you by MailtrapMailtrap is a modern email delivery for developers with native SDKs support along with security compliant API & SMTP. Plus, you get 4,000 emails a month completely on their free tier! It also provides 24/7 support where you actually talk to real people, not an AI chatbot. Try Mailtrap for free at mailtrap.io.What happens when AI ships code faster than your team can review it? As agentic development accelerates your SDLC, the guardrails matter more than ever — and most teams don't have them.In this episode, Egil Osthus, CEO of Unleash, makes the case for FeatureOps as a strategic capability — not just a developer convenience. He explains the shift from a project mindset to a product mindset, where releases are decoupled from deployments and business outcomes matter more than shipping scope. Egil breaks down the four pillars of FeatureOps — gradual rollout, full stack experimentation, surgical rollback, and lifecycle management — and why each one becomes even more critical as AI-generated code flows faster into production. He also warns against building your own feature flag solution in-house, and shares what the rise of agentic development means for engineers who must now act as guardians of an oversight layer.Key topics discussed:Project mindset vs. product mindset in software deliveryThe 4 pillars of FeatureOps and what each one solvesWhy feature flags scare executives — and how to win them overDecoupling deployment from release across Dev, PM, and MarketingThe danger of rolling your own feature flag solutionHow local evaluation keeps feature flags fast and privateBlast radius management in an AI-accelerated SDLCWhat vibe coders get wrong about day-two operationsTimestamps:(00:00) Trailer & Intro(02:36) What Is the Current State of Feature Flag Adoption Across the Industry?(05:32) Why Is Feature Flag Adoption So Challenging Despite Its Apparent Simplicity?(10:44) How Does FeatureOps Differ From CI/CD and Progressive Delivery?(12:26) What Are the Four Core Pillars of FeatureOps?(16:11) How Can Teams Shift the Perception of Feature Flags From Tactical to Strategic?(20:46) How Do Feature Flags Align the Needs of Developers, Product Managers, and Marketing?(25:09) How Do Organizations Effectively Define Responsibilities for Strategic Feature Flags?(28:03) Does Using Feature Flags Enable Your Team to Deploy on Fridays?(30:41) What Is Unleash and How Does It Scale for Enterprise Needs?(34:54) What Are the Hidden Dangers of Building Your Own Feature Flag Solution?(39:32) Why Are Local Evaluation and Privacy Core to Unleash's Design?(44:48) How Does the Rise of AI Impact the Evolution of FeatureOps?(52:02) What Specific Guardrails Does FeatureOps Provide to Improve Safety?(54:21) Can FeatureOps Platforms Use AI to Autonomously Manage Feature Rollouts?(55:33) What Essential FeatureOps Advice Should Every Vibe Coder Follow?(59:53) 3 Tech Lead Wisdom_____Egil Osthus's BioEgil Østhus is the co-founder and CEO of Unleash, the world's leading open-source feature management platform. As a seasoned enterprise technologist and product strategist, he operates at the cutting edge of business and software engineering.Egil's mission is to help technology leaders and businesses move beyond traditional DevOps by embracing FeatureOps, a new methodology that provides a critical safety net for the accelerating, and often risky, world of agentic software development. He has a unique ability to speak the language of both engineers and senior executives, making complex topics accessible and actionable.Follow Egil:LinkedIn – linkedin.com/in/egilconrUnleash – getunleash.ioLike this episode?Show notes & transcript: techleadjournal.dev/episodes/256.Follow @techleadjournal on LinkedIn, Twitter, and Instagram.Buy me a coffee or become a patron.

You've watched other people's launches from the sidelines. The big revenue numbers, the sold-out offers, the "We Hit Our Goal in 24 Hours" Instagram stories. You want that too. And so you try. You do all the launch things. But something's off. The sales trickle in slower than you hoped, or it's just... crickets. And you start wondering if it's your emails, your offer, your timing, or honestly, if it's just you.Here's the truth: it's probably none of those things.The real issue is happening way before launch week ever starts. In this episode, I'm breaking down exactly what that is and what to build instead, so that your next launch has actual chompers waiting for it. (And yes, I'll explain what chompers means. Stick with me.)In this episode, you'll hear…Why copying someone else's launch strategy, webinar slides, or email subject lines will not get you the results you're looking forWhat "chompers" are, why you need them, and how to build a community full of people who are ready to buyHow to identify where your ideal customer sits on the problem and solution awareness scale, and why it changes everything about your marketingThe three things you need to have in place to actually build an audience full of buyers, not just followersWhy realistic conversion rates matter, and how to set expectations so you can grow your business without burning yourself outClick here to find the full show notes and transcript for this episode.EPISODE RESOURCES:Get Sam's free weekly newsletter, Sam's SidebarGrab Sam's book When I Start My Business, I'll Be Happy and join the Live Book Club Call (purchase book by April 29th to get your invite)If you have a question you'd like Sam to answer on a future podcast episode, you can submit it here.Click here to be notified when new episodes of On Your Terms® come outCONNECT:Get Sam's weekly newsletter, Sam's SidebarFollow Sam on InstagramFollow Sam on YouTubeSubscribe to Sam's Substack, Beyond BusinessTake Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"DISCLAIMER

Learn why traditional marketing just doesn't fit the music business.Why the music industry's marketing is not like regular businessThe "problem/solution" myth in music marketingThe emotional, intangible value of music for fansWhy competition is different in music vs. traditional productsBuilding relationships and sticky points for long-term fan engagement

If you own your own business, there is exactly one way to make money: you have to sell something. And yet, some of the smartest, most passionate, most talented people I know are doing everything but that — and wondering why the revenue isn't reflecting the work they're putting in. I've been in so many conversations lately, both on the show and off it, with business owners at every stage — people just starting out, people already at six figures, people who have been at this for years — and the same patterns keep showing up. These are not beginner problems. These are business problems. And they are fixable.What I've come to understand is that making more money is never only a mindset issue and never only a strategy issue. It is always both. The actions you're not taking and the beliefs that are keeping you from taking them are working together to keep you exactly where you are. I've built my entire business on high-ticket, high-touch, relational work — one-on-one coaching and my group program, The Passionate and Prosperous Academy — and what I see stopping people from growing isn't a lack of talent or a bad offer. It's a handful of specific, nameable things that most people don't even realize they're doing.In this episode, I'm laying out five of them. I'm not holding back, and I'm not being gentle about it — because I'd rather you hear the truth from me than spend another year spinning in the same loop.Reasons to tune in:The mistake that happens before you even create your offer — and why it's quietly capping your income before you've given the market a chance to tell you anythingWhy trying to automate your way to more revenue might be the very thing killing your salesWhat you're actually doing (and not doing) when you tell yourself you don't want to be pushy or salesyThe business model conversation that most coaches and service providers are not having — and why it matters more than your marketingThe internal shift that has to happen before any of the strategy will work — and what it means to truly see sales as serviceIf you want to take everything in this episode and put it into action live with me, I'm hosting a free three-day training — How to Sell Coaching Anytime, Anywhere (And Actually Love Doing It!) — April 28–30, 2026. We're going to work through how to talk about what you do, how to lead conversations that convert, and how to use experiential content to move people into your programs in a way that feels genuinely good. Register here: How to Sell Coaching Anytime, Anywhere (And Actually Love Doing It!)The money you want to make is not out of reach. But something is in the way — and this episode is going to tell you exactly what it is.

Everyone's shouting the same thing…

Become more profitable in just 5 minutes per week with the Profitable Musician Newsletter. Sign up at http://profitablemusician.com/join Learn why traditional marketing just doesn't fit the music business.Why the music industry's marketing is not like regular businessThe "problem/solution" myth in music marketingThe emotional, intangible value of music for fansWhy competition is different in music vs. traditional productsBuilding relationships and sticky points for long-term fan engagement

Some careers follow a straight line. Others are built by recognizing opportunity, solving problems, and scaling what works.In this episode of What the Fixed Ops?!, we welcome Matthew Wilmsen, Chief Revenue Officer, and Eric Wilson, SVP of OEM Partnerships at Fixed Ops Marketing, to the show.Both Matt and Eric bring deep experience from high-level automotive, data, and growth organizations—and in this conversation, they break down why fixed operations is one of the most overlooked and underutilized profit centers in the dealership world today.From their first impressions of Fixed Ops Marketing to their vision for scaling the company, they share what made them join, what they see missing across the industry, and how dealerships can unlock massive growth by leveraging better data, smarter communication, and stronger partnerships.This conversation goes far beyond sales and marketing tactics. It's about discipline, leadership, relationships, and why dealerships that embrace change and data-driven strategies will win in the next era of automotive.This episode will challenge the way you think about fixed ops, customer retention, data strategy, and what it really takes to scale a dealership in today's market.We talk about:What drew Matt and Eric to Fixed Ops Marketing and why timing mattersThe biggest mistakes companies make when trying to scaleWhy communication and relationships are the foundation of real growthHow great sales teams focus on problem-solving—not just sellingThe importance of discipline, planning, and process in building revenueHow Matt's military background shaped his leadership and accountability styleWhy most dealerships are missing the mark on fixed ops marketingThe power of clean, actionable data—and why it's the new currencyHow dealerships are losing customers without even realizing itWhy service retention is one of the biggest untapped opportunitiesHow to align sales, marketing, and partnerships to drive real resultsThe difference between selling a product and building a true partnershipWhy educating customers (not selling them) builds trust and long-term loyaltyHow dealerships can better adapt to changing consumer behaviorWhat high-performing teams do differently when it comes to growthThe vision for scaling Fixed Ops Marketing and doubling dealer countMatt and Eric also share insights on leadership, adaptability, and what it takes to build a company that's truly ready to scale—from the foundation up.Their message is clear: stop relying on outdated strategies, start leveraging data, and focus on fixed ops as a core driver of long-term profitability.This is a direct, insightful, and forward-thinking conversation about growth, leadership, and the future of fixed operations in automotive.Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless.Schedule your complimentary consultation today: https://calendly.com/don-278BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketinghttps://www.youtube.com/channel/@fixedopsmarketingGet watch and listen links, as well as full episodes and shorts: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host Russell B. Hill and Co-Host Charity Dunning as they discuss life, automotive, and the human journey in What the Fixed Ops?! #podcast #automotive #fixedoperations #dealershipmarketing

In this episode, Dr. Jeremy Goldberg sits down with Tad Hargrave, founder of Marketing for Hippies, to explore how marketing can be practiced ethically, beautifully, and effectively. Tad breaks down the distinctions between coercion and persuasion and shares practical ways to build trust, integrity, and reputation in business.Topics covered include:The fundamental difference between coercion and persuasion in marketingThe importance of ethics, truth, and alignment before sharing offersThe seven fundamentals of ethical marketing, including clear niching, compelling point of view, and filtering clientsHow to lower client risk cleverly with filtering and 'Are You Sure' pagesThe influence of reciprocity, social proof, and reputation in long-term successThe impact of coaching space, financial stability, and reputation managementCritique of manipulative tactics like urgency, scarcity, and high-pressure salesThe importance of authenticity, empathy, and beauty in marketing practicesA few things we discussed:Tad's website: Marketing for HippiesLock the Game: Ari GalperRobert Allen's Sales Letter ExampleBig Dream Program by Alex BasleyTad's Instagram_______________________________________Follow me on Instagram, @LongDistanceLoveBombs: ⁠⁠⁠⁠⁠https://www.instagram.com/longdistancelovebombs⁠⁠⁠⁠⁠Read my Substack: ⁠⁠⁠⁠https://substack.com/@longdistancelovebombs⁠⁠⁠⁠Sign up for my weekly newsletter!  Click here: ⁠⁠⁠⁠⁠https://longdistancelovebombs.mykajabi.com/email⁠⁠⁠⁠⁠. It's easy and takes five seconds.Check out a list of my favorite books here: ⁠⁠⁠⁠⁠https://www.amazon.com/shop/longdistancelovebombs_______________________________________Timestamps:00:00 - Welcome and guest introduction02:09 - Who is Tad? His background and mission03:40 - Targeting resistant holistic practitioners and ethical marketing06:03 - Shift from "get the sale" mentality to honest alignment07:26 - Distinction between coercion and consent-based sharing08:58 - The role of ethics, space, and clear niches in marketing success10:22 - Building compelling points of view and filtering clients effectively11:31 - The metaphor of the spear: fundamentals and sharing12:11 - Persuasion vs coercion explained15:02 - Using worldview, diagnosis, and premises in marketing15:55 - The problem with gimmicks like urgency and scarcity16:43 - The ethics of scarcity and genuine urgency18:20 - The structure of effective marketing involving attention, filtering, and lowering risk21:49 - Empathy and speaking to clients' pain, fear, and desire points23:01 - Building credibility and value in offers24:00 - Managing high-risk scenarios ethically25:31 - The danger of exploiting pain or manufactured discontent27:48 - The importance of honesty and authenticity over tricks28:09 - The long-term value of reputation and integrity31:39 - Respectful, opt-in approach at workshops and events36:26 - Critique of manipulative marketing videos37:28 - How false promises and "automatic compliance" are unethical40:45 - The impact on self-respect and industry trust43:43 - Filtering clients through transparent pages and vetting processes45:04 - The power of honesty and clarity in decision-making46:35 - Ethical reflection in client engagement and pricing48:49 - Long-term reputation and sustainability in business53:05 - The collective importance of industry reputation55:46 - Final thoughts on ethical leadership and industry pitfalls56:17 - Common pet peeves: rationalizing coercive tactics58:40 - The lies behind "light" versus "dark" marketing approaches60:17 - The visual and linguistic errors in marketing that undermine trust61:55 - Cues from indigenous elders vs industry norms for ethics63:05 - Closing remarks and how to connect with Tad

In this episode, Joseph sits down with the dynamic Candice Lazar, a marketing expert turned breathwork coach who helps entrepreneurs align their message, their mindset, and their nervous system so they can show up with clarity and confidence.Candice brings a rare blend of strategic marketing insight and somatic coaching, making this conversation a powerful mix of practical business wisdom and grounded personal transformation.Candice's journey from corporate marketing to entrepreneurship and breathwork coachingHow breathwork can help creators and business owners break through fear, overwhelm, and self‑doubtWhy your nervous system is the secret weapon behind consistent content and authentic marketingThe biggest mistakes entrepreneurs make when trying to “stand out” onlineHow to build a brand that feels aligned instead of forcedSimple breathwork practices you can use before sales calls, presentations, or creative workThe connection between embodiment and effective messagingCandice's personal rituals for staying grounded while running a businessMarketing isn't just strategy — it's energetics, clarity, and self‑trustBreathwork can shift your state in minutes, helping you show up more powerfullyConsistency becomes easier when your nervous system feels safeAuthentic branding starts with knowing who you are, not who you think you “should” beYou don't need to be everywhere — you need to be intentional where it matters

Is your marketing actually working — or is Google taking credit for everything? Attribution in home service marketing is broken for most operators, and in 2026, that mistake is getting more expensive.John Wilson sits down with returning guest Tony Castelucci from Wanamaker Advertising to break down how home service businesses should really think about attribution, demand generation, and measuring ROI across channels like PPC, LSA, SEO, TV, radio, and more.They unpack why cost per lead is often the wrong metric, how demand capture and demand creation work together, and what operators need to track if they want to scale profitably instead of just chasing cheap leads.What we cover:Why last-click attribution gives too much credit to GoogleWhy cost per lead is one of the most misleading metrics in marketingThe difference between demand capture vs demand creationWhy branded traffic and direct traffic are often your best leadsHow to use timestamps, call data, and CRM reporting to measure true marketing ROIIf you're spending more on marketing but still struggling to understand what's truly driving booked jobs and profitable growth, this episode is for you.Host: John Wilsonhttps://www.linkedin.com/in/johnbwilson1/Guest: Tony Castelucci (Wanamaker)[https://wantmore-leads.com]

On this episode of I'm an Artist, Not a Salesman, host Luis Guzman sits down with Dan Larco, the owner and operator of Quarry Grill in Franklin, New Jersey. Known locally for creative comfort food, bold smash burgers, and wildly inventive menu items like fluff fries topped with marshmallow fluff and Cinnamon Toast Crunch, Dan has built a restaurant that feels less like a business and more like a community hub. But behind the viral food videos and packed weekends is a deeper story about risk, resilience, family, and what it really takes to build something meaningful.Before launching Quarry Grill, Dan spent years in the world of marketing and branding, helping other businesses grow. That background gave him a unique advantage when opening his own restaurant. Instead of waiting for customers to discover him, he built a strategy around storytelling, showing his face online, and connecting directly with the community. In this conversation, Dan explains how modern business owners can't hide behind a logo anymore. People want to know the person behind the brand, and that connection often matters just as much as the product itself.The conversation moves far beyond burgers and marketing. Dan opens up about the personal moments that shaped his mindset, including losing his father just weeks before opening the restaurant. That experience forced him to reevaluate relationships, boundaries, and the importance of protecting your time and energy. Together, Luis and Dan unpack the uncomfortable truth that success sometimes reveals who is truly in your corner.Throughout the episode, the two also talk about the pressure that comes with entrepreneurship and how easy it is to feel overwhelmed while juggling business, family life, and personal expectations. Dan shares how he learned to navigate fear, self-doubt, and imposter syndrome while building a brand from the ground up. It's a real look at what happens behind the scenes when someone decides to turn an idea into a business.Listeners will also hear about Dan's philosophy on hospitality and community. For him, great food is only part of the equation. The goal is to create experiences that bring people together and recreate the nostalgia many people remember from classic American food spots. It's about building a place where families celebrate milestones, kids create memories, and regular customers feel like they belong.In this episode, you'll hear conversations around:How Dan Larco turned a background in marketing into a successful restaurant brandThe story behind Quarry Grill and why community matters more than trendsLessons about boundaries, friendships, and personal growth as you get olderWhy showing your face and telling your story is powerful for small business marketingThe mindset required to navigate fear, failure, and imposter syndrome in entrepreneurshipHow nostalgia, hospitality, and creativity shape the modern restaurant experienceWhether you're an artist, entrepreneur, small business owner, or someone trying to build something meaningful without losing yourself in the process, this conversation offers a mix of honesty, humor, and practical insight. Dan's story proves that building a successful business isn't just about strategy or talent. It's about heart, consistency, and the willingness to keep pushing forward even when the path gets uncomfortable.To support the podcast and stay connected with future episodes:Subscribe to I'm an Artist, Not a Salesman on your favorite podcast platformLeave a rating or review to help more creatives discover the showShare this episode with a friend who's building a business or chasing a creative pathFollow Luis Guzman and the podcast on social media for clips, behind-the-scenes content, and updates on upcoming guestsYour support helps the show continue highlighting the journeys of artists, entrepreneurs, and creators who are building meaningful careers while staying true to themselves.

Most businesses believe they have strong brand positioning — but if you asked their team or customers to explain it, you'd likely hear ten different answers.That's the problem.If your audience can't clearly explain what makes your brand different, you don't own your market… your competitors do.In this episode of The Unified Brand Podcast, we break down what brand positioning actually means and why it's one of the most important foundations for sustainable growth.You'll discover why the strongest brands don't just sell products — they own a clear idea in the minds of their audience.We also explore the three essential elements of powerful positioning and how aligning them can transform your marketing, simplify your decisions, and make your brand the obvious choice.In this episode you'll learn:What brand positioning really is (and what it isn't)Why unclear positioning weakens your marketingThe 3 core elements every strong brand positioning needsWhy being different beats being betterHow to test whether your current positioning actually worksWhen your positioning is clear, differentiated, and emotionally meaningful, everything becomes easier — from marketing campaigns to sales conversations.Your brand stops competing and starts owning its space.-----------------

Send a textThe mortgage industry is buzzing about one headline right now: Veterans United is being accused of steering and deceiving military veterans.In this episode, Frazier and Michael break down what the lawsuit actually says, what parts of it matter, and why loan officers should be paying attention.This conversation goes deeper than industry gossip. It touches on the ethics of VA loan marketing, potential RESPA violations, and the bigger issue of how veterans are treated within the mortgage system.The hosts also debate whether loan officers should talk about competitors publicly or if doing so only amplifies their brand.If you work with VA borrowers, this is a conversation you need to hear.What You'll LearnWhy Veterans United is facing accusations of steering and deceptionThe RESPA Section 8 issue at the center of the lawsuitHow referral kickbacks and real estate partnerships may play a roleWhy many loan officers have long been skeptical of Veterans United's marketingThe difference between competitor criticism and consumer educationHow VA-focused loan officers can use this moment to better serve veteransReal Talk Quotes“Veterans United is a marketing company that found a niche and exploited it.”“If you're the biggest VA lender in the country, you better not also be the worst one.”“Don't confuse VA loans with VU loans.”“Just because something generates leads doesn't mean it delivers value.”“If you went to a calculator page and didn't get a calculation… that's not a calculator.”Tactical Takeaways✅ If you specialize in VA loans, educate borrowers on how the process actually works✅ Use industry headlines as conversation starters, not marketing gimmicks✅ Understand RESPA referral rules if your business involves agent partnerships✅ Focus on service and expertise instead of competing purely on brand recognition✅ Build trust with veteran clients through transparency and educationWhy This Episode MattersVA loans are one of the most powerful benefits available to military veterans.When companies misuse marketing, misrepresent relationships with the VA, or create referral structures that may violate RESPA, it doesn't just affect competitors. It affects the perception of VA loans themselves.For loan officers who genuinely care about serving veterans, this moment is a reminder that integrity and education matter more than aggressive marketing.Empower LODIFRNT Coaching CommunityBroker Toolkit

Subscribe to DTC Newsletter - https://dtcnews.link/signupDr. Kathrin Hamm (PhD Economics) didn't set out to be a founder. She just wanted to sleep. One ugly “medical” weighted blanket fixed her insomnia… then made her realize the whole category was stuck in 30-year-old design, plastic beads, and overheating. So she rebuilt it from scratch with a chunky-knit, breathable form factor that looks like home decor, not a pharmacy product.Role-based hook: For DTC founders building a new category (or trying to escape the “Meta-only” trap) and scaling from early traction into real distribution.In this episode we get tactical on:Why Bearaby launched on Kickstarter to bypass “what even is this?” cold traffic frictionHow the product design (breathable chunky knit) became the marketingThe early growth engine: gifting + press + interior design circles, before paidA surprisingly underrated channel: TV/Netflix set placements as free cultural reachWhat changed on Meta: why creative strategists + creative diversity is now non-negotiableEurope expansion lessons: language, sleep habits, visuals, and humor are not transferableWho this is for: founders + marketers selling anything that requires education (sleep, wellness, new formats, “never seen this before” products).What to steal:Launch new categories where early adopters already are (Kickstarter) so you can teach before you sellBuild an earned pipeline (editors, designers, set decorators) that compounds for yearsTreat each country like its own market: copy, visuals, and cultural jokes includedTimestamps00:00 Bearaby origin story02:08 Discovering weighted blankets for sleep04:18 Why old weighted blankets failed08:05 Selling out the first 800 blankets10:10 Turning weighted blankets into a lifestyle brand14:20 Why Kickstarter and gifting worked18:15 Getting Bearaby onto Netflix sets20:45 Scaling through DTC, Amazon and retail24:45 Expanding Bearaby into Europe29:05 Germany launch and viral egg hats32:20 How Meta creative changed34:35 Dealing with copycats37:35 New product innovation beyond blankets42:00 Where Bearaby is headedSubscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

We just wrapped a launch consulting project where our client had her biggest launch ever - and people were booking her offer on the spot instead of her having to follow up for weeks.She came to us already running a successful business with strong positioning and great client results. But she wanted to refine her sales process and make launching easier.In this episode, I'm breaking down what we found when we audited her business, how we repositioned her messaging, and the campaign we built that led to immediate bookings.Here's what we get into:Why even successful businesses with proven offers need fresh eyesThe gap we found between what she was selling vs. what her clients were actually asking forHow we made her client results the cornerstone of her marketingThe result: Her biggest launch ever + people booking immediately without any follow-up neededNeed help refining your launch process? Check out our services here

If showing up on social media feels awkward, forced, or exhausting — this episode will feel like permission to breathe.Today I'm joined by Hollis English, entrepreneur, content coach, and host of the Hello, Hollis Podcast. Hollis helps entrepreneurs grow their businesses by sharing their authentic selves online instead of trying to copy trends, personalities, or “perfect” marketing formulas.In this conversation, we talk about the mindset behind authentic marketing, why being yourself is actually the most strategic option, and how showing up consistently takes practice, repetition, and a lot of grace. Hollis shares simple ways to create content, build confidence, and stop overcomplicating what it means to be visible.If you've been overthinking social media or feeling pressure to perform instead of connect, this episode will help you show up with more ease, clarity, and confidence.In this episode, we cover:Why authenticity works better than forced marketingThe mindset shift that makes content creation easierHow repetition builds confidence on socialSimple content ideas you can use right awayConnect with Hollis: Instagram: https://www.instagram.com/hollis.coaches.entrepreneurs/Website: https://www.hollisenglish.ca/Podcast: https://podcasts.apple.com/us/podcast/hello-hollis-podcast/id1814160310

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In this episode of Take-Away with Sam Oches, Sam talks with John Terzian and Brian Toll, cofounders of The h.wood Group, an LA-based hospitality group that owns restaurants like Delilah and Nice Guy as well as nightclubs like Keys and Poppy. John and Brian first got into the nightclub business back in 2008 and used their extensive network of celebrities and VIPs to establish their clubs as exclusive, see-and-be-seen destinations. Eventually they expanded into restaurants and infused their concepts with the same experiential factor that helps them stand out in busy nightlife scenes like L.A., Las Vegas, Miami, and Nashville. John and Brian joined the podcast to talk about the importance of word-of-mouth marketing when getting a business off the ground, and about the details you can't miss when designing a restaurant experience.In this conversation, you'll find out why:You should build your network before you open your doorsWord of mouth buzz is stronger than any other marketingThe less available your business is, the more your community will crave itThe rise of AI will have a corresponding demand for real experiencesLittle details make a big difference in restaurant experiencesHave feedback or ideas for Take-Away? Email Sam at sam.oches@informa.com.

JUST Ice Tea was born from a refusal to let a company's purpose and impact disappear. JUST Ice Tea's roots trace back to Honest Tea, a pioneering brand built on the idea that beverages could be better for people and the planet. But when Honest Tea was ultimately discontinued after being sold, something incredible happened. The founders and long-standing partners across the supply chain came together with a shared resolve that fair trade and environmentally responsible tea would not end with Honest Tea. In just 90 days, their commitment brought the newly created JUST Ice Tea to consumers. And only two years later, JUST Ice Tea has surpassed the revenues of Honest Tea.We invited Seth Goldman, Co-Founder and CEO of JUST Ice Tea—as well as Board Member for Beyond Meat and PLNT Burger—to share the lessons, setbacks, and mindset that shaped his journey. Seth reflects on resilience in the face of loss, the power of long-term relationships, and why impact must be built directly into the product, supply chain, and culture of a company. He offers insights on stakeholder capitalism, the responsibility of boards and investors, and the importance of finding hope where it isn't obvious. His story is an invitation to believe that business can scale purpose, deliver justice, and create profit—one bottle at a time.Listen for insights on:Outperforming traditional growth strategies through resilience and valuesEmbedding impact directly into products, not just marketingThe power of stakeholder relationships in moments of change Resources + Links:Seth Goldman's LinkedInJUST Ice TeaMission in a BottlePurpose Pledge (00:00) - Welcome to Purpose 360 (01:07) - Seth Goldman, Just Ice Tea (02:28) - Seth's Backgrouna dn Commitment to Socially Responsible Business (05:36) - What's Changed About the Movement (07:51) - Frustrations (08:39) - Framework for Embedding Purpose (11:11) - No Downside (11:38) - Learning from Honest Tea (17:57) - Impact to Stakeholders (20:06) - Mission in a Bottle (22:53) - Recommendations for Boards (24:09) - Creating Alignment (24:40) - Purpose Pledge (26:10) - Rapid Fire Questions (27:46) - Last Words (28:24) - Wrap Up

Today's episode is a case study episode, and I'm taking you behind the scenes of my Evergreen Marketing Accelerator client, Sarah Lovell's, podcast marketing strategy. This strategy has resulted in her generating over 20 leads for her 1:1 coaching, building a waitlist for her 1:1 coaching, and increasing her downloads by 860% in just one year. You'll hear from her on why she joined the Evergreen Marketing Accelerator, the strategies she learned, and how these same strategies are still growing her business one year later.In this episode, you will learn:Sarah's podcasting journey as an executive functioning and ADHD coachThe podcast marketing strategy that grew Sarah's business and allowed her to stop using Instagram for her marketingThe results Sarah saw while in the Evergreen Marketing Accelerator, and continues to see a year laterResources Mentioned in Today's Episode:Apply to the Evergreen Marketing AcceleratorIdeas to Action: A 12 week executive function coaching program for women business owners.Connect with Sarah Lovell:WebsiteFrom Stuck to Started PodcastFree Resource: ADHD Action Plan Private Podcast Ways I Can Serve You:Join the Evergreen Marketing Era NewsletterEvergreen Marketing AcceleratorVIP Podcast LaunchMonthly Podcast ManagementRecommended Podcast + Business Tools:Email Marketing: Flodesk (14-day Free Trial)Podcast Hosting:

Send us a textIn the first episode of Marketing Espresso for 2026, I'm kicking off a new season format and sharing honestly where my head is at with marketing this year – what I'm seeing, what feels off, and what I'm personally doubling down on.After four-ish years and hundreds of episodes, things are shifting a little: this year will run in seasons, with mostly guest episodes and the odd solo when I've got something big to say. Season one will run through to around Easter, and this episode is really a grounding one: setting the tone for how I'm approaching marketing in 2026.I talk about:Why social media feels heavier, noisier and less effective for so many business ownersHow AI is being oversold as a magic solution, and where it actually falls over badly in marketingThe quiet shifts I'm seeing around in-person events, networking and big-name conferences being cancelledWhy connection, customer experience and referrals matter more than ever when markets feel volatileI share conversations I've already had this year with studio owners and other business owners around social media fatigue – from endless ads, to struggling to tell what's real and what's fake, to the sheer drain of being constantly “on”. I also touch on the rise of bots, bought engagement and AI-driven content, and how that's eroding trust on platforms like Instagram and LinkedIn.I talk about how I've personally responded: cutting my own social media time back to 30 minutes a day, walking away from doom scrolling, and being more intentional about how (and why) I'm showing up online.On the AI front, I share some of my own frustrations with its limits – especially when it comes to logic, customer journeys and nuanced work. It's still incredibly useful for repurposing content once the thinking is done, but it is not a strategist, and it still gets basic research and dates wrong. It needs training, good foundations and constant double-checking.We then move into events, networking and word of mouth. I touch on the cancellation of South by Southwest Sydney and some major overseas conferences, and what that might signal about cost, time and where people want to spend their energy. At the same time, I still deeply believe events, small gatherings and networking are powerful – especially as digital spaces become more saturated with AI and advertising.Underneath all of this is one core theme: humans are craving real connection. Whether that's online or offline, people want to feel seen, supported and looked after by the brands they choose. They care about what you stand for, how you behave and how you treat them once they've bought from you.If you want support with your 2026 marketing strategy, you can work with me via half-day intensives, full-day sessions, 90-minute power sessions or full done-for-you strategy. I'm currently booked out until March, but you can reach out any time to chat about what might be the best fit for yDOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative

Bruce Harnett of Kernock Park Plants, Megan Green of Hayloft Plants and Yvonne Marquenie of Plants & Flowers Foundation Holland joined HortWeek new plants writer Mr Plant Geek Michael Perry on a panel at IPM Essen to discuss how the horticulture industry should understand today's plant consumer.They discussed: 1. The peat-free and sustainability dilemmaThe transition to peat-free media remains the industry's most "hot-button" issue, particularly in the UK.Kernock Park Plants (KPP) went 100% peat-free in 2024 and Bruce Harnett says that sustainability (biomass, water self-sufficiency) is a moral choice, even if the "commercial advantage" is currently unclear.Panellists agreed that, for consumers to fully switch, peat-free media must be equal to or better than peat. Currently, some "staunch" growers still believe peat performs superiorly.But while sustainability is a growing concern many consumers still "turn a blind eye" when price is a factor.2. Innovation vs. "Trust Erosion"Should the industry stop introducing new plants? The consensus: Innovation must have purpose.KPP uses a rigorous trials process to ensure only "the best of the best" hit the market. Introducing novelty without value leads to "trust erosion."Plants like Salvia ‘Hot Lips', Lavender ‘Hidcote', and standard Rosemary remain dominant because they are reliable. Consumers value the "tried and tested" for mail-order success."TikTok Plants": Novelties like the TomTato or "family" apple trees resonate with younger, online audiences, but the industry must distinguish between viral aesthetics and long-term garden performance.3. Multi-platform marketingThe panel discuss approaches and strenghts of different platforms:YouTube: ideal for practical "how-to" guides.Instagram/Pinterest: use aspirational/inspirational imagery.Facebook: focus on community and storytellingMeanwhile Matthew Perry raises concerns about influencers who focus on garden aesthetics rather than plant health. The panel stresses the need for authentic voices over "unattainable" glossy imagery.And Megan Green says that, for Hayloft, 75% of business is now online, though the physical catalogue remains a valued tactile experience for a core demographic.4. The "Holy Grail" of 'engagement'Green highlights the power of visual merchandising—linking the plant, compost, and pot in one display to remove customer friction.QR codes on labels and improved storytelling are seen as the "Holy Grail" for garden centres to provide info at the point of purchase.Research shows search behavior is often driven by nostalgia (especially in herbs) and the desire to care for others (gifting).5. Reaching the Next GenerationYounger consumers represent the future but are the hardest to recruit due to a lack of gardening space and lower spending power. Engaging them requires shifting from a "critical" focus to a "positive attitude" shift, making gardening feel attainable rather than a luxury chore.In summary, the industry must balance the marketing "pull" of new varieties with the "push" of sustainable production, ensuring that every new introduction builds consumer trust through reliability and climate resilience. Hosted on Acast. See acast.com/privacy for more information.

In this episode of RevOps Champions, host Brendon Dennewill talks with Jennifer Zick, CEO of Authentic and creator of the Authentic Growth Marketing Operating System. With 25+ years in B2B marketing across startups, PE-backed companies, and global organizations, Jennifer unpacks the predictable pattern she's seen as companies scale: founder-led, sales-driven growth eventually leaves behind a trail of “random acts of marketing.”Jennifer explains the “little marketing vs. big marketing” shift, where marketing stops being a sidecar to sales and becomes a strategic, leadership-aligned growth discipline across the full customer lifecycle. The conversation covers why marketing often lacks the right seat in the organization chart, how RevOps becomes the glue for execution and measurement, and why fractional leadership is evolving into a long-term operating model, especially as AI improves tactical efficiency without replacing executive judgment.This episode is essential listening for CEOs, revenue leaders, CMOs, and RevOps professionals who want more predictable growth, clearer ROI, and a scalable marketing system that supports acquisition, retention, and valuation over time. What You'll LearnThe growth lifecycle shift: founder-led → sales-driven → go-to-market strategicLittle marketing vs. big marketingThe evolution of fractional CMOs from a temporary “bridge” to a long-term operating model Why RevOps/Marketing ops acts as the connective tissueThe predictability mindsetThe measurement ecosystem beyond CAC/LTVResources MentionedAuthentic Growth Marketing Operating SystemRandom Acts of Marketing AssessmentFractional is ForeverBow Tie / “Flipped FunnelThe E-MythIs your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you'll see: Benchmark data showing how you stack up to other organizations A clear view of your operational maturity Whether your business is ready to scale (and what to do next if it's not) Let's Connect Subscribe to the RevOps Champions Newsletter LinkedIn YouTube Explore the show at revopschampions.com. Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

Let's talk about passive income, and NO, this isn't another "make money while you sleep" pitch.This conversation with Kayla Das is the most honest, transparent take on passive income for therapists I've heard in a LONG time. Kayla's a Canadian social worker, business coach, author of The Passive Practice, and someone who's actually DONE this work. She's built multiple passive income streams and she's willing to tell you the TRUTH about what it really takes.Here it is: passive income isn't passive at the beginning. It's WORK. Consistent, upfront, sometimes-discouraging work. But once it's established? That's when you get your time back. That's when you can help more people without burning out in one-to-one sessions.If you're tired of trading hours for dollars and wondering if there's another way—this episode is for YOU.HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:1️⃣ Passive Income Is NOT Passive at the Beginning – This is NOT a get-rich-quick scheme. It's a "slow and steady wins the race" strategy. You'll put in consistent work upfront—sometimes for MONTHS—before you see revenue. Kayla didn't make a dime from her blog for six months. But she kept going. And now? It works on autopilot (mostly). Once it's built, you never start from scratch again.2️⃣ Earned Income vs. Passive Income Changes Everything – One-to-one therapy = earned income. You work X hours, you make X dollars. There's a ceiling. With passive income, you create something ONCE—a course, blog, digital product, podcast—and it generates revenue over and over. That's what creates time freedom. But you need an audience to share it with (email list, social media, organic traffic).3️⃣ It's About Pivoting, Not Quitting – Kayla's digital templates made NOTHING the first 30 days. Zero dollars. But she didn't scrap them. She pivoted—changed the marketing images, rewrote descriptions, tested things. Then it worked. The issue isn't usually your product—it's how you're presenting it. Be willing to fail, learn, and adjust.YOU'LL ALSO HEAR:Why most therapists recreate their old employment environment in private practice (and how passive income changes that)Seven types of passive income streams for therapists: blogging, podcasting, online courses, hiring therapists, digital products, books, and affiliate marketingThe three passive income success indicators that help you choose the RIGHT stream for youWhy Kayla's blog made $0 for six months—and why she kept writing anywayThe real reason most therapists don't pursue passive income (it's the upfront "no money" period)Why you NEED an audience before you launchHow to know if you're ready to start building a passive income streamRESOURCES MENTIONED IN THIS EPISODE:Kayla Das:Book: The Passive Practice: The Passive Income Roadmap for Maximizing Schedule Flexibility, Time Freedom, and Private Practice Profitability (available on Amazon)Passive Income Personality Quiz: Find out which passive income stream is the best fit for YOUR personality (6-8 quick questions!)Website: KaylaDas.comTherapists Rising:The Incubator: therapistsrising.com/incubatorInstagram: @dr.hayleykellySUBSCRIBE & REVIEW:If this episode gave you a new perspective on passive income—or if you're ready to stop trading hours for dollars and start building something that works for you—please take a moment to subscribe and leave a review on Apple Podcasts!Your reviews help more therapists find these real, honest conversations about building the businesses they actually want (without the BS or the hype).Thanks for being here. See you next week.

Episode SummaryHappy New Year! In this episode, Kelli and Cyndi dig into the worst advice travel advisors hear online — and why it's so dangerous when you're trying to build a real business.They break down three big myths that keep advisors stuck:“Don't charge fees.”“Suppliers will train you on everything you need.”“Just post on social media and clients will come.”You'll also hear practical truth bombs about what luxury clients actually expect, why systems matter more than hustle, how to think about marketing like a real machine (not a hope-and-pray strategy), and the mindset shift that helps you move faster without crumbling later.They wrap with the best advice to start your year strong: get crystal clear on your goals, make decisive moves, and allow yourself to win or learn.Why “free” marketing language can quietly destroy your valueHow fees protect your time, revenue, and client experienceWhy supplier training ≠ business training (and what's missing)The “Lego” analogy that explains why piecing random advice together failsWhy posts don't equal bookings, and what actually creates salesThe importance of a conversion path + multi-channel marketingThe fastest-scaling advisors aren't always the smartest — they're decisiveHow to set goals that are measurable, actionable, and aligned00:00 – Welcome to 202600:48 – The problem with “loud” advice from people without results04:40 – Bad advice #1: “Don't charge fees”07:30 – Please stop marketing your services as “free”10:02 – Why vacations aren't a $24.99 impulse buy12:05 – Deal-of-the-day marketing attracts the wrong clients16:41 – Bad advice #2: “Suppliers will teach you everything”18:05 – The Lego box analogy: why you need instructions22:15 – Fast, cheap, quality: you only get two29:45 – Bad advice #3: “Just post on social media”33:29 – Marketing is multi-channel, and it requires testing36:28 – The conversion path question: “Where do they go?”42:29 – The best advice for 2026: clarity + decisive action44:50 – Join the Goal Mapping Workshop + Open House46:00 – WLC upgrades, alumni updates, and what's new for 2026Open House: https://wanderlust-ceo.com/open-houses/Goal Mapping Call: https://wanderlust-ceo.com/goalmapping/Free WLC Account: https://wanderlust-ceo.com

Send us a textWhen crisis strikes and the headlines stay silent, what do we do with the fear that rises?In this raw, unscripted episode, Kris shares what happened when her daughter's school went into lockdown after a bomb threat—and no news outlet offered real-time updates. Everyone is safe, but the silence spoke volumes.This is not a story about panic.It's a reflection on truth-telling, media noise, and what it means to return to peace in a world addicted to fear.

In this milestone 100th episode of Her Faith at Work, Jan Touchberry delivers a power-packed conversation for Christian entrepreneurs and small business owners who have felt the nudge to start a podcast — but haven't pulled the trigger… yet.If God has placed a message in your heart and a mission in your hands, podcasting might be your next faithful step. Jan shares how podcasting has transformed her own business, opened doors, built trust, and become a vital part of her marketing strategy and ministry.This episode is equal parts encouragement and action — loaded with real talk, business growth tips, and a faith-first framework for launching your voice into the world in 2026.What You'll Learn in This Episode:Why podcasting is not oversaturated — and why 2026 is the perfect time to launchHow starting a podcast supports your business growth strategy and online marketingThe power of long-form content in building trust and visibilityHow a podcast fits seamlessly into your digital funnelTips to overcome excuses like “I'm not techy” or “I don't know what to say”Step-by-step guidance to start your show with clarity, confidence, and faithThe spiritual impact of using your voice for God's glory in the marketplaceWhy podcasting is the secret weapon for Christian small businesses and entrepreneursThis Is For You If…You're a Christian entrepreneur or faith-based business owner feeling called to speakYou want a profitable business built on Kingdom valuesYou're craving a platform that grows your email list, nurtures leads, and serves deeplyYou're ready to stop overthinking and start obeyingResources Mentioned:Visibility Blueprint Workshop: For businesswomen ready to amplify their voice and messageQuotes:“God doesn't measure fruitfulness by algorithms. He measures faithfulness.”“Your voice will attract your people. Period.”“If He gave you the idea, He's already made a way.”Don't Forget:If this podcast has encouraged you over the past 100 episodes, would you take 30 seconds and leave a review on Apple Podcasts?

About Billy Sammons: Billy is a man on a mission to flip traditional marketing on its head. He is the founder of Live Local Marketing, where he's helping entrepreneurs stop chasing cold leads and start building real relationships that convert.What began as a simple belief — that community is the most powerful marketing strategy on earth — has grown into his signature Warm Marketing Framework, used by business owners who are done feeling invisible. Billy teaches how to turn the people around you into advocates through service, storytelling, and genuine human connection.He blends heart, psychology, and experience to help business owners grow without selling their soul. And through his newest project, The Live Local Show, he's spotlighting entrepreneurs who are marketing the right way — with purpose and heart.In this episode, Jennie and Billy discuss:Billy's origin story and community-based marketingThe warm marketing framework for relationship-first growthReferrals versus paid advertising and common marketing mistakesThe Live Local Marketing ecosystem of supports and resourcesKey Takeaways:Referrals beat cold leads. Building real relationships with local business owners generates more reliable, higher-conversion referrals than buying leads or relying on paid ads.Give before you ask. Creating simple podcasts, videos, or “commercials” for other businesses is a powerful “give” that builds trust and long-term referral partnerships.Community is a marketing strategy. When you intentionally embed yourself in your local community—events, collaborations, and charity work—your business grows alongside your impact.Warm marketing is learnable and repeatable. Billy's warm marketing framework provides a clear, step-by-step path (course, book, membership, and challenge) to grow a business through service and connection instead of hard selling."If you start adding value now and doing with intention, you can be that guy that sits in his chair, and referrals come your way, and you're not paying for ads and doing everything. And that's, I think, the easier way to do it." —  Billy SammonsFree Gift: 5 Day Warm Marketing Challenge for Entrepreneurs: https://www.livelocalwarmmarketing.com/Connect with Billy Sammons:LinkedIn: https://www.linkedin.com/in/william-sammons-9951181a/ CONNECT WITH JENNIE:Facebook: https://www.facebook.com/badassdirectsalesmasteryInstagram: https://www.instagram.com/badassdirectsalesmastery/ Website: https://badassdirectsalesmastery.com/Show: https://badassdirectsalesmastery.com/blog/YouTube: COMING SOON!LinkedIn: https://www.linkedin.com/in/badassdirectsalesmastery/ Email: jennie@badassdirectsalesmastery.com Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

Many entrepreneurs are highly skilled at what they do — yet struggle to gain traction because no one knows who they are.In this episode of Entrepreneur Conundrum, Virginia Purnell sits down with PR strategist Zachary Bernard, founder of WeFeature You, to unpack how credibility is built before the sales conversation ever happens. Zach shares his journey from launching an automation agency at a young age to building a PR firm that helps founders amplify their expertise through podcast guesting, media placements, and consistent visibility.The conversation explores why being “good” at your work is no longer enough, how third-party validation changes buyer perception, and why podcasts have become one of the most effective credibility-building tools available to entrepreneurs today. Zach explains how podcast appearances, when leveraged properly, create trust, shorten sales cycles, and make every other marketing effort more effective.Virginia and Zach also discuss common mistakes business owners make when it comes to visibility — including trying to be everywhere at once, failing to repurpose content, and underestimating the role of consistency. Zach offers practical insight into choosing the right platforms, using email outreach effectively, and building a digital presence that supports long-term growth rather than quick wins.This episode is a valuable listen for founders, CEOs, and business owners who want to strengthen their authority, be taken seriously online, and build a brand that people trust before they ever reach out.In this episode, we discuss:Why credibility often matters more than talent in business growthHow podcast guesting builds trust faster than traditional marketingThe role of PR and third-party validation in buyer decision-makingCommon visibility mistakes entrepreneurs make onlineWhy consistency on fewer platforms beats being everywhereHow podcast content should be leveraged as a long-term marketing assetBuilding authority without relying on paid ads

In this episode of The My Aligned Purpose Podcast, Nicole and Kaila break down the simple yet powerful four-part framework at the heart of the Align CEO Method: create, attract, sell, deliver. They share how this system has supported hundreds of women in building profitable, sustainable businesses, without overcomplication or trying to become a tech expert overnight.You'll hear how to create a solutions-oriented offer, attract aligned clients using authentic marketing, confidently sell without feeling pushy, and deliver your work in a way that builds trust and long-term relationships. Nicole and Kaila also walk through the exact tech stack they use to run their lean, million-dollar business, from Kajabi and Canva to Zoom, Google Suite, and Captivate, proving that high-touch client experience does not require high-tech overwhelm.Inside this episode, you'll explore:The four-part Align CEO framework: Create, Attract, Sell and DeliverHow to choose the right simple tech systems for your business stageWhy clarity in your offer fuels magnetism and aligned marketingThe sales cycle that moves clients from prospects to “yes” with easeHow to deliver in integrity so clients stay, refer, and returnThe mindset shifts that help you run your business like a true CEOThis uplifting, yet practical conversation will empower you to simplify your systems and refine your strategy to help you build a business that energizes you.Tune in now to learn the framework and tools to run a profitable business with confidence and ease.And don't forget to take a moment to realign. Our New Year, Aligned You workbook will help you look back on 2025 with clarity and set mindful intentions for 2026. Find it at https://www.myalignedpurpose.com/.My Aligned Purpose Podcast is your go-to space for women entrepreneurs ready to dream bigger, build million-dollar brands, and grow thriving businesses. For over 5.5 years, we've been guiding women around the world in combining strategy with soul—blending sales, marketing, manifestation, mindset, and community to create unstoppable growth.Each week, you'll leave feeling inspired, supported, and motivated to step into the next level of your vision. Whether you're just starting out or scaling into seven figures, this podcast is here to remind you that you're not alone—and that with the right mix of strategy and alignment, anything is possible.It's time to tap into community, embrace abundance, and grow your business on purpose.Follow along at:https://www.instagram.com/myalignedpurpose/https://www.myalignedpurpose.com/https://www.youtube.com/@MyAlignedPurposehttps://www.facebook.com/myalignedpurpose

Rip sits down with Andrea Freeman, James Beard Award-winning author of Ruin Their Crops on the Ground. Drawing on more than 20 years of research, Andrea unpacks how food, race, and class have shaped America's food system, exploring the historical roots of inequality that still influence what ends up on our plates today.Their conversation takes listeners on a journey from the Trail of Tears to contemporary food policies, revealing how government decisions and corporate interests have systematically marginalized communities, perpetuating cycles of poor health and limited access to nutritious food. Andrea's insights illuminate the ways in which food systems have been—and continue to be—tools of oppression, while also showing how understanding this history empowers us to advocate for meaningful change.Rob and Andrea dive into key topics including:The politics of food and its intersections with race and classFood deserts, systemic barriers, and ongoing food justice challengeThe historical impact of school lunch programs and agricultural subsidiesHow corporate influence shapes dietary guidelines and marketingThe lasting effects of colonial-era food policies on modern dietsAndrea also emphasizes the power of advocacy, inspiring listeners to see food not just as sustenance, but as a reflection of cultural identity and social justice. She encourages critical thinking about the choices available to consumers and how we can support policies that prioritize health and equity over profit.Watch the Episode on YouTubeEpisode WebpageLearn More About our 2026 Live PLANTSTRONG Events: https://plantstrong.com/pages/events Let Us Help Your PLANTSTRONG JourneyTake the Free 7-Day Challenge: https://liveplantstrong.com/free-7-day-challenge/ Learn More About Our Corporate Wellness Program: https://liveplantstrong.com/corporate-wellness/ COMPLEMENT: Use code PLANTSTRONG for 30% off at https://lovecomplement.com/pages/plantstrong-special-offer Follow PLANTSTRONG and Rip Esselstynhttps://plantstrongfoods.com/ https://www.facebook.com/GoPlantstrong https://www.instagram.com/goplantstrong/https://www.instagram.com/ripesselstyn/ Follow the PLANTSTRONG Podcast and Give the Show a 5-star RatingApple PodcastsSpotify

Episode 59: From Side Hustle to Steady Work: Proven Strategies to Attract and Keep Freelance ClientsIf you've ever wondered “Where do clients actually come from?” – we're breaking it down for you. Whether you're freelancing, consulting, building a service-based business, or exploring a portfolio career, this guide helps you understand how people really find and hire you.You'll learn what actually works to attract clients (and what doesn't), how to build relationships that lead to paid work, and the simple systems that make it easier to generate consistent opportunities. Jenn walks through approachable, real-world steps like sending an introductory email, hosting or joining workshops, tapping into referrals, showing up in aligned communities, and creating a supportive professional ecosystem.This episode is about clarity, confidence, and finding a sustainable way to grow your client base without relying on complicated funnels, constant posting, or high-pressure sales tactics.Episode HighlightsHow freelancers actually find clients — the real sources that work in 2025Why referrals outperform websites, social media, and traditional marketingThe simple email script that can kickstart your freelance or consulting pipelineHow to use workshops, communities, and “other people's audiences” to get discoveredTurning past employers, colleagues, and friends into paying clientsWhat to say when talking about your services so people actually understand and hire youWhy building a portfolio career requires consistent relationship-building, not sales tacticsThe essential systems every freelancer needs: a simple CRM and data-driven habitsEpisode Timestamps00:00 — Freelance Market Trends: Why More People Are Exploring Independent Work(search terms: freelance market trends, independent workers, job market shifts)03:12 — Career Support Opportunities: Retreats, Coaching Bundles & Community Resources(search terms: career coaching, professional development retreats, job search community, career resources)08:07 — Finding Your First Clients: How Service Providers Get Hired(search terms: find your first clients, client acquisition, service providers)11:06 — Referral Strategies That Actually Work for Freelancers and Consultants(search terms: referral strategies, freelance referrals, consulting clients)12:18 — Audience-Building 101: Using Networks, Workshops & Community Visibility(search terms: audience building, professional network growth, workshops, visibility)16:33 — Industry Peers as Partners: Tapping Into Collaborative Networks(search terms: collaborative networks, partnership marketing, freelance networking)20:04 — Turning Past Employers Into Clients (and Pitching Project-Based Work)(search terms: turn employer into client, project-based work, fractional roles)26:48 — Systems That Support Growth: Simple CRMs & Tracking What Matters(search terms: freelance CRM, business systems, client tracking tools)Resources and LinksRevive Your Career Session or BundleWork Wonders Careers Job Search CommunityConnect with Jenn on LinkedInSacred Structures: A Retreat Day for the Capricorn New MoonEpisode 56: How to Create Income Without a Corporate Job: Portfolio Careers, Self Employment and Other Ways to Make $$Episode 57: What to Do When Your Industry Is in Crisis: Resume Strategies and Job Search Tips to Help You Pivot Careers in a Tough MarketCreditsPodcast editing by Vienna DeGiacomo, Good Story Branding

Today, Dave Sullivan chats with Matt Tyner, who's the VP of Marketing at Bone Dry Roofing. They dive into what really works when it comes to marketing for roofing contractors. Matt talks about how to find the right balance between digital and traditional advertising, why building a trustworthy brand matters, and which metrics are actually worth tracking. He also explains how marketing and operations can work hand-in-hand. Plus, Matt shares why getting involved in your community and focusing on real human connections, rather than just relying on AI, can make a big difference in customer service. You'll hear plenty of practical tips for growing your business in a sustainable way. If you're a contractor looking to boost profits, run things more smoothly, and build strong relationships with your customers, this episode is packed with useful advice.What you'll hear in this episode:Importance of effective lead capture and management for roofing contractorsDifferences in marketing strategies between HVAC and roofing industriesSignificance of brand building and community involvement in marketingThe role of traditional advertising channels (TV, billboards) in enhancing brand awarenessNecessity of tracking key performance indicators (KPIs) for marketing effectivenessImpact of customer experience and trust on lead conversion and retentionEvolving role of AI in marketing and customer interactions within the roofing industryStrategies for nurturing leads and maintaining customer relationships over timeThe challenges of marketing for multi-location roofing companies and the need for localized contentConsistent processes in soliciting customer reviews and optimizing SEOResources:Connect with Matt!Bonedry.comLinkedInmatttyner@bonedry.comConnect with Dave!Text Dave: (510) 612-1450Free Strategy CallWant to grow a more profitable roofing business? Book a free strategy call with Dave here → davesullivan.as.me/free-strategy-callFree ResourceDownload your FREE 1-Page Business Plan for Roofing Contractors → theroofershow.com/planWatch on YouTubeSubscribe for weekly tips and full episodes → @DaveSullivanRooferShowTrusted & Vetted SponsorsRuby Receptionists – US-based professionals who answer your phones live, leave a great first impression, and tee up the sale. Get $150 off your first month → theroofercoach.com/ruby.ProLine – Automate your follow-up and close more jobs with text, email, and CRM integration. Try it FREE + save 50% off your first month with code DAVE50 → useproline.com.SMA Support – Roofing-specific virtual assistants who know the business. Free up your time by outsourcing admin, marketing, and customer service tasks → smasupport.us.

Misha Kaufman shares his journey from orphanage to owning multifamily real estate, revealing how mindset, systems, and AI fuel long-term success.In this episode of RealDealChat, Jack Hoss interviews Misha Kaufman, co-founder of Kraft Capital Investments, who shares his incredible journey from a Russian orphanage to managing hundreds of multifamily units in Texas.Misha opens up about his early life, property management roots, and how mentorship and systems helped him transition into full-scale multifamily investing. He also shares how his first $250K flip taught him resilience — and how tools like EOS (Entrepreneurial Operating System) and AI automation now power his growing portfolio.You'll learn:How Misha transitioned from property management to ownershipLessons from flipping mistakes and managing market volatilityThe difference between single-family and multifamily investingHow to identify undervalued multifamily opportunitiesWhat makes team structure essential in syndication dealsWhy the wrong partners can destroy great opportunitiesHow to use EOS and quarterly “rocks” to scale predictablyReal-world use cases for AI in operations and marketingThe mindset shift from working in to working on your business

Former sports broadcaster Brooke Kromer reveals how she built a thriving luxury real estate business on Florida's 30A, helping athletes invest wisely.In this episode of RealDealChat, Jack Hoss interviews Brooke Kromer, founder of Kromer Collective, who shares her journey from NFL sidelines to Florida's luxury 30A coast.Brooke discusses how she transitioned from sports broadcasting into real estate, built a powerhouse all-women team, and discovered her niche helping NFL athletes and coaches invest in high-return beachfront properties.She explains how storytelling, market mastery, and consistency built her brand — and why emotional intelligence and community are key to lasting success in real estate.You'll learn:How Brooke transitioned from sports broadcasting to real estateWhy niching with athletes became her competitive advantageThe secrets behind building a successful all-women teamHow she negotiates million-dollar deals with confidence30A's unique investment opportunities and market trendsHow to turn rental properties into profitable lifestyle assetsThe power of storytelling in real estate marketingThe importance of consistency in branding and social mediaHow faith, people, and relationships define her “why”

Recently, we talked about how wellness has become performative. How it was more about looking serene than actually feeling or being it.This week, I'm taking that idea further. Because wellness isn't just performative, I think it has become exclusive. It's a club with an unspoken dress code, a price tag, and a very specific aesthetic.From £300 yoga mats to Alo tracksuits and the sacred Stanley cup, the modern wellness world isn't about health, it's about belonging. We'll talk about:Why 'inclusive' wellness is often just clever marketingThe new uniform of wellbeing (and why trainer socks are apparently an indicator of age/being out of fashion)How thin privilege and class still shape who gets to be 'well'Why you never see wellness marketed to men - and what that says about who the industry's really servingAnd how ancient cultural practices became content for InstagramThis isn't a takedown of self-care, it's a reality check on what wellness culture has become: a glossy performance that often leaves people out.Maybe real wellness isn't something you can buy, post, or prove.Maybe it's the small, unfiltered things that actually keep you human.

On this episode of GTM Live, Carolyn and Amber sit down with Steve Armenti, CEO & Founder of Twelfth Agency and former demand gen leader at Google.Steve shares his journey from corporate marketing to building a thriving agency, and dive into why most revenue teams miss the real story in their data, how to flip the script on pipeline analysis by studying rejection instead of just conversion, and the critical role of sales + marketing alignment in fixing the “pipeline black box.”You'll hear practical examples from Steve's experiences as an in-house demand gen leader and now running his ABX agency, insights into what's working for growth-stage SaaS companies right now, and a fresh perspective on building GTM systems that actually deliver results.If you're a CMO, CRO, or RevOps leader looking for new ways to diagnose what's holding back your pipeline, this episode is a must-listen.Key Topics Covered:Lessons from demand gen on identifying what works vs. what doesn'tABM → ABX: creating account-based experiences that align sales + marketingThe “messy middle” handoff between sales and marketing, and why it breaks most funnelsFlipping the script: studying disqualification rates instead of obsessing over MQL → SQL conversionPractical examples of diagnosing rejection data and what it revealedThe underestimated importance of data hygiene, UTMs, and ops rolesWhy improving what you already have often beats chasing new volume

In this raw, unfiltered deep-dive with AdAge, I break down what makes VaynerMedia and VaynerX different — and why kindness, culture, and conviction are more powerful than any viral TV spot.Whether you're building a business, a brand, or a life — this one's for you.