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We talk to Erik Huberman, founder of Hawke Media. Erik discusses his journey from building and selling e-commerce companies to creating a marketing agency focused on small and medium-sized businesses. Hawke Media, now with 300 employees, operates as an "outsourced CMO," emphasizing accessibility and innovation. Erik shares insights on scaling while managing challenges like client churn, leveraging a $20 million venture fund to invest in MarTech, and building Hawke AI for predictive analytics. He predicts AI will have a growing impact on marketing, emphasizing adaptability and strategic advantage. Enjoy the show.
What is hand raiser marketing and how does it impact the path to purchase? Erik Huberman, the visionary founder of Hawk Media, is renowned for his innovative, data-driven marketing strategies that are customized to meet the unique needs of each business. With a track record of success working alongside industry leaders like Red Bull and Verizon, Erik emphasizes the importance of curiosity and deep analytical insights in developing effective marketing campaigns. His approach underscores the necessity of understanding not just the quantitative data, but also the reasons behind customer behavior, aligning well with the shift towards "hand raiser" marketing that focuses on building awareness and trust. Through his accessible presence on social media and Hawk Media's offerings of free marketing audits, Huberman fosters long-term relationships with clients, prioritizing quality content and strategic decision-making to drive business growth. Key Takeaways: Understanding customer behavior through psychology and curiosity is crucial for effective marketing strategies. The shift in marketing strategies towards hand raiser marketing focuses on awareness, nurturing, and trust. Transitioning from push marketing to hand raiser marketing shortens the path to purchase by nurturing relationships with prospects. Content creation for B2B Marketing involves educating and guiding potential clients to establish trust. Facebook and Instagram advertising are more effective for B2B businesses compared to LinkedIn. Identifying events that drive demand for marketing strategies is crucial for the success of B2B and B2C businesses. Quality content and targeted email marketing are crucial in today's digital landscape. More from Erik Huberman Erik Huberman is a distinguished entrepreneur and the Founder and CEO of Hawke Media, widely recognized as the fastest-growing marketing consultancy in the United States. Launched with the conviction that businesses of all sizes deserve access to top-tier marketing expertise without the traditional overhead, Erik's vision has led to an innovative, flexible service model that adapts to the specific needs of each client, fostering growth and scalability. Before Hawke Media, Erik's entrepreneurial journey was marked by the successful creation, expansion, and sale of two e-commerce brands by the age of 26. His hands-on experience with the trials of business growth informs his approach, emphasizing efficiency and transparency in marketing. In addition to leading Hawke Media, Erik's influence extends through Hawke Ventures and Hawke.AI. Hawke Ventures, which he co-founded, invests in promising startups, enhancing the marketing landscape with advanced tools and analytics. Hawke.AI, his pioneering platform, leverages data from thousands of brands to optimize marketing strategies in real time, significantly improving decision-making and performance. Erik is also a bestselling author and a respected voice in the marketing sphere, with his insights featured in major publications and his speaking engagements drawing audiences worldwide. His accolades include Forbes 30 Under 30 and Entrepreneur of the Year by the International Business Awards, underscoring his impact and leadership in the field. Whether mentoring startups or steering his ventures, Erik remains committed to redefining marketing practices for the digital age. Website: https://hawkemedia.com/ LinkedIn: https://www.linkedin.com/in/erikhuberman/ If you are an experienced CEO looking to grow your company, visit https://www.TheCEOProject.com You can also reach Jim by email: Jim@TheCEOProject.com LinkedIn: @theceoproject Instagram: @the_ceoproject Twitter/X: @the_CEO_Project Facebook: @IncCEOproject
Wasting money on marketing that doesn't move the needle is frustrating, especially when growth feels just out of reach. It's not just about spending more—it's about finding the right strategy that actually works for your business. Many companies get stuck throwing money at ads, content, or agencies without a clear plan, hoping something will stick. But real growth happens when marketing aligns with your audience's needs and your brand's strengths. The right approach doesn't just attract customers—it builds momentum, turning small wins into scalable success. The question is, are you ready to shift gears and make every dollar count? Erik Huberman, founder and CEO of Hawke Media, leads a fast-growing marketing consultancy that provides CMO-level expertise. He has helped scale over 5,000 brands, working with companies like Red Bull, Verizon, and Crocs. His book, The Hawke Method, a USA Today bestseller, outlines three core marketing principles. Today, Eric addresses key marketing challenges, including misunderstandings of sales cycles, hiring inexperienced marketers, and keeping up with the fast-changing digital landscape. Stay tuned! Resources Erik Huberman: CEO, Marketer & Thought Leader Hawke Media: Your Outsourced CMO® Follow Erik Huberman on Facebook
This powerful clip from THINK Business LIVE with Jon Dwoskin and Erik Huberman, CEO & Founder of Hawke Media, identifies and provides insight into overcoming “stuck” points in business. Get real-time, relatable coaching and practical advice for navigating hurdles to boost business growth. Watch the full episode Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big! Connect with Erik Huberman: Website: hawkemedia.com Twitter: https://www.twitter.com/erikhuberman Instagram: https://www.instagram.com/erikhuberman LinkedIn: https://www.linkedin.com/erikhuberman Facebook: https://www.Facebook.com/erikhuberman *E – explicit language may be used in this podcast.
Dive into an engaging speed round from THINK Business LIVE with Jon Dwoskin and Erik Huberman, CEO & Founder of Hawke Media. These quick-fire questions and candid answers reveal best advice, favorite books, and personal insights. Watch the full episode Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big! Connect with Erik Huberman: Website: hawkemedia.com Twitter: https://www.twitter.com/erikhuberman Instagram: https://www.instagram.com/erikhuberman LinkedIn: https://www.linkedin.com/erikhuberman Facebook: https://www.Facebook.com/erikhuberman *E – explicit language may be used in this podcast.
Hey CX Nation,We're celebrating a huge milestone with this week's episode. Over the last 6+ years we've captured and chronicled 250 unique episodes & stories with various customer focused business leaders & Founders from across the world.We decided for this episode to go back and feature some of the best learnings, findings & CTAs from some of our favorite guests over the years & break them out into short-clips across the Four CX Pillars: Team, Tools, Process & Feedback.Our goal was to aggregate the key learnings & findings for future Founders & Executives to use as a foundation when thinking through how to build and design not only their business but their customer & employee experiences as they scale into the future. **Episode #250 Highlight Reel:**1. Pillar #1 Team -- featured guests include:Alex Ross (Co-Founder & COO at Hire Horatio) in CXCP #198Lloyd Lobo (Co-Founder & Board Member at Boast + CEO of a new stealth startup) CXCP #208Vivek Bhaskaran (Founder & CEO at QuestionPro) CXCP #245Trey Wade (Head of Consumer Experience at Molson-Coors Beverage Company) CXCP #2322. Pillar #2 Tools featured guests include:Lee Roquet (CEO at Finch) CXCP #123 & CXCP #238Kristi Faltarusso (CCO at Client Success) CXCP #169Somya Kapoor (Co-Founder & CEO) CXCP #199Lynn Schlesinger (CXO at Forbes) CXCP #241Craig Tobin (CEO at Ascent Business Partners) CXCP #2483. Pillar #3 Process featured guests include:Erik Huberman (Founder & CEO at Hawke Media) CXCP #240Uku Tomikas (CEO at Messente Communications) CXCP #214Melissa Kwan (Co-Founder & CEO at eWebinar) CXCP #204John Spottiswood (Chief Operating & Data Officer at Jerry) CXCP #234Dennis Yu (CEO of Blitzmetrics) CXCP #135Deon Nicholas (Founder & CEO at Forthought AI) CXCP #175Declan Ivory (VP of Global Customer Support at Intercom) CXCP #205Vasco Pedro (Co-Founder & CEO at Unbabel) CXCP #1394. Pillar #4 Feedback featured guests include:Morgan J. Ingram (Founder & CEO at AMP) CXCP #196Nick Francis (Founder & CEO at Help Scout) CXCP #163Steve Cornwell (Serial Founder & Investor) CXCP #203Natalie Onions (VP of Customer Experience at Customer.io) CXCP #190Bill Staikos (Head of CX at BNY Mellon) CXCP #166Ethan Beute (Principal Brand Marketing Strategist at Zillow, Follow Up Boss) CXCP #176 Huge thanks to all of the other incredible guests that we've had the fortune of having on the show. Most importantly, thanks to the 10K+ members of the "CX Nation" for tuning into the podcast each and every week and making this show & our business a reality. We have one ask for all of you that listen to this episode... Go tell one of your friends or teammates about CXC's content & please invite them to join the CX Nation!We are just getting started folks, so be on the lookout for more content coming from CXC in 2025. If you like what you hear in this episode please...Click here to grab a copy of my book "The Four CX Pillars To Grow Your Business Now" available on Amazon or the CXC website.And for you non-readers, go check out the CXChronicles Youtube channel to see our content.Reach Out To CXC Today!Support the showContact CXChronicles Today Tweet us @cxchronicles Check out our Instagram @cxchronicles Click here to checkout the CXC website Email us at info@cxchronicles.com Remember To Make Happiness A Habit!!
Welcome to the eCommerce Lab Podcast! In this video, we have as our guest Erik Huberman, Founder and CEO of Hawke Media, a leading digital marketing agency. We will talk about the key mindset to achieve successful brand growth on Amazon.From how to identify opportunities to strategic decision making, Erik will share his vision and strategies to build a strong and sustainable brand in one of the most competitive markets in the world.Don't miss this talk full of valuable insights to take your business to the next level on Amazon!#ecomcy #Amazon #amazonfba #amazonseller #amazonbusiness #amazonfbaseller #amazonppc #amazonadvertising #amazonsellercentral #amazonppctips #amazonprivatelabel #amazonselling #amazonseoe
If you're someone looking for marketing advice, Erik Huberman is the man for you. He's helped over 4,700 brands, and his company is now valued at over $150 million! Watch till the end—this guy knows what he's talking about... --- Erik Huberman is the CEO and founder of Hawke Media, a leading marketing consultancy that empowers brands with tailored marketing strategies. With a strong background in sales and digital marketing, Erik has worked with numerous startups and established companies to drive growth. --- Like this episode? Watch more like it
Discover the secret to surviving market crashes with Erik Huberman on this episode of Digital Social Hour!
Listen to coverage of the AI Vibes Summit in Santa Monica, California. In this episode, Adam Torres interviews Erik Huberman, Founder & CEO of Hawke Media, explore marketing, media and AI. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia
Hey CX Nation,In this week's episode of The CXChronicles Podcast #241 we welcomed Lynn Schlesinger, Chief Customer Experience Officer (CXO) at Forbes based in New York City. Lynn has 20+ years of experience developing and executing strategies to drive revenue and market cap. Expertise building and leading high-performing B2B + D2C cross-functional marketing teams for global matrixed organizations and lean fast growing companies. The Forbes brand today reaches more than 94 million people worldwide with its business message each month through its magazines and 37 licensed local editions around the globe, Forbes.com, TV, conferences, research, social and mobile platforms. Forbes Media's brand extensions include conferences, real estate, education, financial services, and technology license agreements. In this episode, Lynn and Adrian chat through the Four CX Pillars: Team, Tools, Process & Feedback. Plus share some of the ideas that her team think through on a daily basis to build world class customer & marketing focused experiences.**Episode #241 Highlight Reel:**1. Building a customer experience that reaches 94 million people worldwide 2. Having a "lean and mean" team at Forbes to drive success 3. Leveraging employee feedback to build a culture that thrives 4. CXO's act as conductors in their business to drive change & connect dots 5. Why your teams must be diverse & come from various backgrounds Click here to learn more about Lynn SchlesingerClick here to learn more about ForbesHuge thanks to Lynn for coming on The CXChronicles Podcast and featuring her work and efforts in pushing the marketing, customer experience & customer success space into the future.If you enjoy The CXChronicles Podcast, stop by your favorite podcast player hit the follow button and leave us a review today.For our Spotify friends, click here to make sure you are following CXC & please leave a 5 star review so we can find new listeners & members of our community.For our Apple friends, same deal -- click here to follow CXCP and leave us a review letting folks know why you love our customer focused content.You know what would be even better?Go tell one of your friends or teammates about CXC's content, our strategic partners (Hubspot, Intercom, Zendesk, Forethought AI, Freshworks, TimeToReply & Ascendr) + they can learn more about our CX/CS/RevOps services & please invite them to join the CX Nation!Are you looking to learn more about the world of Customer Experience, Customer Success & Revenue Operations?Click here to grab a copy of my book "The Four CX Pillars To Grow Your Business Now" available on Amazon or the CXC website.For you non-readers, go check out the CXChronicles Youtube channel to see our customer & employee focused business content. Reach Out To CXC Today!Support the Show.Contact CXChronicles Today Tweet us @cxchronicles Check out our Instagram @cxchronicles Click here to checkout the CXC website Email us at info@cxchronicles.com Remember To Make Happiness A Habit!!
The Forbes Factor - Your Secret to health, wealth & happiness!
This week on The Forbes Factor Podcast, join Forbes Riley for a captivating session with Erik Huberman, the mastermind behind the trailblazing success of Hawke Media. Since its launch in 2014, Erik has nurtured the firm to an impressive $150 million valuation, collaborating with heavyweight brands such as Red Bull, Verizon, and Eddie Bauer. In today's episode, Erik unpacks the tactical maneuvers and visionary strategies that catapulted his company to the forefront of the marketing world. Hear firsthand how Erik's entrepreneurial spirit drove him to not only establish and elevate Hawke Media but also to kickstart ventures like Hawke Ventures and HawkeAI. He'll share his experiences from the early days of spinning off two e-commerce businesses before turning 26, to pioneering advancements in analytics with HawkeAI, impacting over 5,000 companies. Erik will also discuss his latest achievements with Hawke Ventures, which recently secured $25 million in funding, and how these resources are fostering innovation in the startup arena. Dive deep into the conversation as Erik offers sage advice for budding entrepreneurs and marketers aiming to carve their path in the dynamic business landscape. This episode is a treasure trove of insights for anyone eager to understand the inner workings of marketing success and entrepreneurial growth. https://hawkemedia.com/erikhuberman/r https://www.instagram.com/erikhuberman/ https://www.linkedin.com/in/erikhuberman/ https://www.facebook.com/erikhuberman/ https://twitter.com/ErikHuberman https://www.tiktok.com/@erikhuberman
Erik Huberman is a serial entrepreneur and a sought-after thought leader in the world of digital marketing, entrepreneurship, sales, and business. Before starting Hawke Media, Erik founded, grew, and sold Swag of the Month, and he grew the sales of Ellie.com to a million dollars in just four months. Over the course of his career, Erik has received many honors and awards, including Forbes "30 Under 30", Inc Magazine's "Top 25 Marketing Influencers", and Influencive's "Top Influencive Influencers of 2017". He is a regular contributor to major media publications like Forbes, Entrepreneur, and Business Insider. Erik resides in Santa Monica, California. --- Support this podcast: https://podcasters.spotify.com/pod/show/dylanconroy/support
Hey CX Nation,In this week's episode of The CXChronicles Podcast #240 we welcomed Erik Huberman, Founder and CEO of Hawke Media based in Santa Monica, CA. Since Erik & his team launched in 2014, Hawke Media has swiftly risen to become the fastest-growing marketing agency in the U.S., now valued at over $150 million. Erik's vision for Hawke Media has always been to revolutionize marketing, and they have achieved this with their AI-enabled and tech-integrated approach. They proudly serve over 4,700 brands worldwide, including industry leaders like Red Bull, Casamigos, Verizon, Crocs, and Barstool Sports.In this episode, Erik and Adrian chat through the Four CX Pillars: Team, Tools, Process & Feedback. Plus share some of the ideas that his team think through on a daily basis to build world class customer & marketing focused experiences.**Episode #240 Highlight Reel:**1. How Hawke disrupted the antiquated space of marketing & advertising. 2. Leveraging marketing data from 8,000 agencies to make real time decisions 3. Acquiring other agencies to help speed up growth velocity 4. Shifting back from remote work to in office or on-site with customers 5. Investing in Los Angelas based Angel City FC women's soccer team Click here to learn more about Erik HubermanClick here to learn more about Hawke MediaHuge thanks to Erik for coming on The CXChronicles Podcast and featuring his work and efforts in pushing the marketing, customer experience & customer success space into the future.If you enjoy The CXChronicles Podcast, stop by your favorite podcast player hit the follow button and leave us a review today.For our Spotify friends, click here to make sure you are following CXC & please leave a 5 star review so we can find new listeners & members of our community.For our Apple friends, same deal -- click here to follow CXCP and leave us a review letting folks know why you love our customer focused content.You know what would be even better?Go tell one of your friends or teammates about CXC's content, our strategic partners (Hubspot, Intercom, Zendesk, Forethought AI, Freshworks, TimeToReply & Ascendr) + they can learn more about our CX/CS/RevOps services & please invite them to join the CX Nation!Are you looking to learn more about the world of Customer Experience, Customer Success & Revenue Operations?Click here to grab a copy of my book "The Four CX Pillars To Grow Your Business Now" available on Amazon or the CXC website.For you non-readers, go check out the CXChronicles Youtube channel to see our customer & employee focused business content. Reach Out To CXC Today!Support the Show.Contact CXChronicles Today Tweet us @cxchronicles Check out our Instagram @cxchronicles Click here to checkout the CXC website Email us at info@cxchronicles.com Remember To Make Happiness A Habit!!
In our first episode since we became PRP Group, a Hawke Media Company, Jacob Hanson interviews Hawke's CEO Erik Huberman, who has built Hawke into a marketing powerhouse that includes a venture capital arm and a proprietary AI platform for marketers. Erik (who also stars opposite Anthony Anderson and Cedric the Entertainer on the reality show “Kings of BBQ”) shares his insights into how marketing does and doesn't affect revenue, why PR is the “biggest trust-builder” for any company, and how AI is like having “an army of 17-year-old interns.”
Please vote for our show in the business category in the Women in Podcasting Awards before October 1. https://womeninpodcasting.net/entrepreneur-school/Listen to this CEO story with Erik Huberman, CEO & Founder of Hawke Media, a company recently valued at $150M to hear lessons learned from more than a decade of entrepreneurship, and how to get back to the foundations when building your business.You'll unlock:why you are your #1 best salesperson and you need to prioritize promoting yourselfThe super simple marketing strategy most entrepreneurs overlookThe best way to keep your business top of mindThe surprising truth about success>>MEET ERIK
Today's episode of the Second in Command podcast is a recast of a conversation between Cameron and Erik Huberman, host of the HawkeTalk podcast.The conversation explores Cameron's journey and how he navigated the complexities of various entrepreneurial ventures, starting from his early experiences with auto body shops and college franchises.You'll learn about a significant career transition where Cameron moved from a highly operational role to becoming a sought-after coach for high-level executives.Cameron also offers profound personal lessons he's learned throughout his career. From understanding the significance of surrounding oneself with inspiring and successful individuals to the realization that the journey itself is more important than the destination, he offers valuable advice for aspiring entrepreneurs. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!In This Episode You'll Learn:How Cameron thrived in various roles, from an auto body shop to college franchises, maintaining an entrepreneurial mindset even when he wasn't the founder. (07:55)The strategies used to scale businesses from millions to hundreds of millions in revenue without incurring debt, emphasizing the importance of pricing and core values. (26:41)The impact of coaching on company growth, including examples of successful coaching engagements with prominent companies. (33:39)The benefits of being part of entrepreneurial communities and mastermind groups to continually learn and be inspired. (36:47)And much more...Resources:Connect with Cameron: Website | LinkedInGet Cameron's latest book “Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable”Get Cameron's online course – Invest In Your LeadersMentioned in this episode:COO Alliance PREROLLCOO Group Midroll
CEO and Founder Erik Huberman launched Hawke Media in 2014. Now valued at over $150 million, Hawke Media is the fastest growing marketing consultancy agency in the United States. Prior to its launch, Erik successfully founded, grew, and sold two e-commerce companies by the age of 26. Erik has since continued to strategically expand his business portfolio inclusive of a handful of company acquisitions, the 2018 launch of Hawke Ventures which reached a closed single fund of $5.6 million, the 2020 launch of his own podcast, HawkeTalk, the 2021 launch of HawkeZ, an agency offering brands the tools needed to tap into GenZ and most recently authored his own book, The Hawke Method. As a serial entrepreneur and marketing expert, Erik has been recognized by his industry peers through honors and awards including, Forbes Magazine's 30Under30, CSQ's 40Under40, and Inc. Magazine's Top 25 Marketing Influencers just to name a few. Listen to this informative Sharkpreneur episode with Erik Huberman about how to get 50 new clients a month. Here are some of the beneficial topics covered on this week's show: - How Hawke Media has assisted in the growth of over 3000 brands globally. - Why Hawke Media's core mission is to provide accessible, high-quality marketing to businesses of all sizes. - How your marketing strategy should be based on industry demand and avoid areas of diminished returns. - Why less substantial budgets are less likely to yield impactful marketing results. - How Hawke Media doesn't trick clients into purchasing their services, instead, they attract clients who already recognize the need for marketing. Connect with Erik: Guest Contact Info X @hawkemedia Instagram @hawkemedia Facebook facebook.com/hawkemedia LinkedIn linkedin.com/company/hawkemedia Links Mentioned: hawkemedia.com Learn more about your ad choices. Visit megaphone.fm/adchoices
This week on the Sales Genius Podcast, Joe Ingram sits down with Erik Huberman, the dynamic CEO & Founder of Hawke Media and the visionary behind Hawke Ventures. Since launching Hawke Media in 2014, Erik has propelled the agency to a staggering value of over $150M, collaborating with over 3,000 brands worldwide, including industry giants like Red Bull, Verizon, and Eddie Bauer. Not just stopping there, Erik has also spearheaded Hawke Ventures, raising $25M in its second fund, and launched HawkeAI, revolutionizing analytics for 5,000 companies. From founding and selling two e-commerce businesses before the age of 26 to becoming a national best-selling author and celebrated marketing guru, Erik's accolades include Forbes 30Under30 and Inc.'s Top 25 Marketing Influencers. Tune in as Erik shares his secrets to building a marketing empire and how innovative strategies can transform any business in the digital age. Dive deeper into Erik Huberman's marketing strategies and learn how https://hawkemedia.com/erikhuberman/ can elevate your brand at Hawke Media. #SalesGeniusPodcast #JoeIngram #ErikHuberman #HawkeMedia #MarketingMastery #BusinessScaling #EntrepreneurSuccess #DigitalMarketing #HawkeVentures #MarketingInfluencers --- Send in a voice message: https://podcasters.spotify.com/pod/show/salesgenius/message
Today, Nicole breaks down how you can set up your will successfully… and the mess you could land in if you don't. To follow this money trail, she's joined by Erik Huberman, Founder and CEO of Hawke Media, and Cody Barbo, Founder and CEO of Trust & Will.
In this episode, Erik Huberman and Stacy talked about how brands should adapt to evolving digital marketing. --- Send in a voice message: https://podcasters.spotify.com/pod/show/hollywood-branded/message Support this podcast: https://podcasters.spotify.com/pod/show/hollywood-branded/support
There are roughly 88,000 digital marketing agencies in the US and Hawke Media is the fastest-growing amongst them. What is the secret sauce to this kind of growth? Well, according to Erik Huberman, Hawke's founder and CEO, it all boils down to working harder than everyone else and actually delivering on your promises. In this episode, Erik walks us through the origin story of Hawke Media, from its almost accidental beginnings, to how he scaled the business to its current value of over $150 million. He reveals the challenges he faced while growing the business, how he sustains Hawke's rapid growth, and how he motivates his team to keep innovating. According to Erik, “Most people won't push themselves to the limit versus getting pushed. That's why every major athlete wants a coach and trainer. It's not like Kobe didn't know how to do a workout. But having that outside push and that outside perspective is really helpful. And as the owner of the business, that extra push has to come from you." Erik also sheds light on one of his key growth strategies; acquiring other agencies. He explains the benefits of this strategy, and how he integrates those agencies and their owners into Hawke's existing ecosystem. If you're looking for first-hand knowledge on how to scale an agency to a 9-figure valuation, then look no further. Topics Discussed in This Episode: Erik's background and what led him to create Hawke Media (02:05) What Erik did to help Hawke Media become the fastest-growing consultancy (10:02) How Erik sustains his agency's rapid growth (14:30) The biggest challenges Erik faced when growing Hawke Media (16:23) Why Erik started acquiring other agencies (20:11) There's always a deal to be made (27:46) Mentions: Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our weekly newsletter Hawke Media Sit back, grab a coffee, and learn what it takes to scale your digital agency to the moon.
There are roughly 88,000 digital marketing agencies in the US and Hawke Media is the fastest-growing amongst them. What is the secret sauce to this kind of growth? Well, according to Erik Huberman, Hawke's founder and CEO, it all boils down to working harder than everyone else and actually delivering on your promises. In this episode, Erik walks us through the origin story of Hawke Media, from its almost accidental beginnings, to how he scaled the business to its current value of over $150 million. He reveals the challenges he faced while growing the business, how he sustains Hawke's rapid growth, and how he motivates his team to keep innovating. According to Erik, “Most people won't push themselves to the limit versus getting pushed. That's why every major athlete wants a coach and trainer. It's not like Kobe didn't know how to do a workout. But having that outside push and that outside perspective is really helpful. And as the owner of the business, that extra push has to come from you." Erik also sheds light on one of his key growth strategies; acquiring other agencies. He explains the benefits of this strategy, and how he integrates those agencies and their owners into Hawke's existing ecosystem. If you're looking for first-hand knowledge on how to scale an agency to a 9-figure valuation, then look no further. Topics Discussed in This Episode: Erik's background and what led him to create Hawke Media (02:05) What Erik did to help Hawke Media become the fastest-growing consultancy (10:02) How Erik sustains his agency's rapid growth (14:30) The biggest challenges Erik faced when growing Hawke Media (16:23) Why Erik started acquiring other agencies (20:11) There's always a deal to be made (27:46) Mentions: Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our weekly newsletter Hawke Media Sit back, grab a coffee, and learn what it takes to scale your digital agency to the moon.
“All of my successes massively outpace my capabilities. Like when you meet me, you're like, ‘I can't believe that guy did all the shit that he did'. Because I look homeless and I'm not really as bright as I pretend to be. I'm not self-deprecating—it's a fact. My success outpaces my capability because I found other people that were more capable than me."Kasim Aslam is the CEO of Solutions 8, co-founder of Driven Mastermind, and co-host of the Perpetual Traffic podcast. He has built four multi-million dollar agencies and had two exits, one of which was an eight-figure deal. Kasim's success in the agency world, particularly in the Google Ads space, and his ability to scale businesses with minimal initial capital make him an impressive figure in the industry.He's also one of the most energetic and insightful guests this podcast has seen thus far.This episode of Agency Journey will be a perfect listen for agency owners and entrepreneurs looking to remove themselves from the business, identify and keep their most valuable team members, and build the mindset that will take your operation to the next level.Kasim shared a whirlwind of inspiration, including but not limited to: the crucial differences between employees (farmers) and entrepreneurs (hunters); the power of offering equity to top performers; the importance of hiring people who can outperform you in their roles; and the benefits of seeking out hard challenges for personal and professional growth.Episode Insights:
Erik Huberman, CEO & Founder, Hawke Media | Co-Founder, Hawke Ventures CEO & Founder Erik Huberman launched Hawke Media in 2014 — growing the company value to over $150M and working with 3,000+ brands worldwide. It is the fastest-growing marketing consultancy agency in the United States, working with brands like Red Bull, Verizon, and Eddie Bauer. Erik has expanded his business portfolio with Hawke Ventures, which raised $25M in its second fund, and HawkeAI, which has helped over 5,000 companies benchmark analytics and improve results. Prior to Hawke Media, Erik successfully founded, grew, and sold two e-commerce companies by the age of 26. As a serial entrepreneur, national best-selling author, and marketing expert, Erik has been recognized by his industry peers through honors and awards including, Forbes Magazine's 30Under30, CSQ's 40Under40, and Inc. Magazine's Top 25 Marketing Influencers. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big! Connect with Erik Huberman: Website: hawkemedia.com Twitter: https://www.twitter.com/erikhuberman Instagram: https://www.instagram.com/erikhuberman LinkedIn: https://www.linkedin.com/erikhuberman Facebook: https://www.Facebook.com/erikhuberman *E – explicit language may be used in this podcast.
Erik Huberman is the founder and CEO of Hawke Media, the highly successful marketing agency known as Your Outsourced CMO® that's helped grow over 3,000 brands worldwide, and is valued at more than $150 million. His highly-anticipated first book, The Hawke Method, demonstrates that marketing is more than a numbers game: calculations for business growth and sustainability go far beyond systemic analysis. The post #210 – Erik Huberman on How Busy Executives Can Find the Time to Write a Book – And Profit first appeared on Write Your Book in a Flash Podcast with Dan Janal.
Dive into the world of sales and marketing with Erik Huberman, a maestro in attracting and retaining attention in our bustling digital age.In a world where attention is the new currency, Erik's strategies offer a blueprint for success.This episode offers insights for anyone looking to elevate their sales and marketing game.Key Takeaways:1️⃣ Event Networking as a Top Funnel Strategy:Erik emphasizes the power of attending events to meet new people and expand one's professional universe. He advocates for using these opportunities not just for direct sales but for building a broad network that can lead to diverse opportunities.2️⃣ The Art of Follow-up:Diligent follow-up is Erik's secret sauce for nurturing relationships. He suggests touching base with contacts every 90 days, ensuring you remain top of mind without being overbearing.3️⃣ Social Media Consistency:By posting daily across various channels, Erik maintains a steady presence, subtly reminding his network of his expertise and offerings, making it easy for them to reach out when the need arises.4️⃣ The Three Pillars - Awareness, Nurturing, Trust:Erik breaks down his approach into these fundamental elements, focusing on building awareness, nurturing relationships, and establishing trust through third-party validations like reviews and testimonials.5️⃣ Sales and Marketing Synergy:A unique insight Erik shares is the symbiotic relationship between sales and marketing. He views marketing as a support system for sales, with both departments collaborating closely to enhance the overall business outcome.Whether you're in sales, marketing, or just looking to expand your professional reach, these insights are invaluable.Remember, it's not just about grabbing attention; it's about holding it and converting it into meaningful relationships and business outcomes.
In a world-spanning enterprise, despite being digitally connected, in-person events remain crucial. With offices in diverse locations like China, and the Philippines, hosting an event in LA underscores the significance of building relationships biologically. Bridging the virtual gap is challenging, but the rewards are immeasurable. Watch the full episode here
Erik Huberman, CEO of Hawke Media, delves into consumer marketing trends. In 2022 and 2023, the focus was on profitability, but now in 2024, businesses are prioritizing growth and turning to proven solutions. Today's consumer values a track record of success and martech companies that are already established are in a strong position to succeed in 2024. Today, Erik discusses his predictions for the martech industry.Connect With:Erik Huberman: LinkedIn // WebsiteThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth
Erik Huberman, CEO of Hawke Media, delves into consumer marketing trends. In 2022 and 2023, the focus was on profitability, but now in 2024, businesses are prioritizing growth and turning to proven solutions. Today's consumer values a track record of success and martech companies that are already established are in a strong position to succeed in 2024. Today, Erik discusses his predictions for the martech industry.Connect With:Erik Huberman: LinkedIn // WebsiteThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Erik Huberman, CEO of Hawke Media, delves into consumer marketing trends. With the rise of AI-powered tools and Connected TV (CTV), the consumer marketing landscape continues to evolve. Nevertheless, it's worth noting that proven, scalable, and repeatable channels such as email marketing remain integral components of marketing strategies in 2024. Today, Erik discusses consumer marketing trends for 2024.Connect With:Erik Huberman: LinkedIn // WebsiteThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth
Erik Huberman, CEO of Hawke Media, delves into consumer marketing trends. With the rise of AI-powered tools and Connected TV (CTV), the consumer marketing landscape continues to evolve. Nevertheless, it's worth noting that proven, scalable, and repeatable channels such as email marketing remain integral components of marketing strategies in 2024. Today, Erik discusses consumer marketing trends for 2024.Connect With:Erik Huberman: LinkedIn // WebsiteThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Wanna know how a 200-person agency reduced churn by 50% from one year to the next?Even though Hawke Media is one of the most successful marketing agencies in the United States and they've scaled to hundreds of millions in annual revenue, their journey hasn't been without bumps in the road.At the beginning of 2022, they saw client churn on the rise and their CEO, Erik Huberman, knew he had to adjust their strategy to address a new challenge.In today's conversation, you'll hear from Erik:How they created intense focus throughout the agency to reduce client churnThe role of incentive structures & systematic churn analysis in their impressive churn reductionHow they retrained their sales team to head off churn early in the client lifecycleWhat they realized was the Number 1 KPI impacting client churn (based on systematic AI analysis)Want to get more content to support your agency life? Subscribe to the Agency Life newsletter, check out past episodes & find more content at teamwork.com/agencylife. This podcast is brought to you by Teamwork.com.
Most people can relate to hiring some type of digital marketing company, going through the process, and being disappointed in the end results. That's because the vast majority of agencies don't really know what you're doing. Today, we're going to speak with someone who does. Doug C. Brown sits with powerhouse guest, Erik Huberman, founder of Hawke Media, a leading digital marketing company. In this conversation, Doug and Eric delve into the secrets of successful digital marketing for both B2B and B2C companies. They unravel the common pitfalls many face when engaging with marketing agencies and discuss the vital questions and preparation steps necessary for achieving real results in the digital realm. Get ready to take notes as Eric provides invaluable insights that can transform your approach to digital marketing. This is an episode you won't want to miss!In this episode, you will learn:· Why most business fall prey to digital marketing agencies that suck and why these agencies don't deliver.· Why customer lifetime value is the most important metric for digital marketing success.· How The Hawke Method will take your business marketing to the next level.Learn more about Chatterboss and schedule your free 30-minute consultation call HERE.
Episode Highlights:Insights into the Broken Marketing Ecosystem and the genesis of Hawke MediaPublishing of Erik's book, "The Hawke Method."Brand building and energy managementShared roots in Ventura County and experiences growing upSignificance of the “Red Hawk” with the brand and emotional aspect of marketingImportance of managing energy and balancing business responsibilities with personal pursuitsImpact of AI on the future of work and the economyChallenges of entrepreneurship and the importance of maintaining mental and physical healthTweetable Quotes:“I'm a firm believer that the brand is what you make of it.” — Erik Huberman“People use logic to justify emotions, but we're emotional creatures.” — Erik Huberman“I think the logo needs to be a symbol that people can rally around. But the symbol needs to be meant more internally than externally.” — Erik Huberman“Businesses fail for two reasons only; one: they get underwater on debt or capital and they can't get above water and two: the leaders give up.” — Erik Huberman“The consistency of what you do is what becomes your brand.” — Erik Huberman“When you're part of an early company that turns into a powerhouse, that's really rewarding.” — Erik Huberman“If you want to keep something long-term and sustainable, fight for that!” — Erik Huberman“If you're gonna jump into something, you should have some proprietary knowledge or some connections to build a business.” — Erik Huberman“It is really easy to find the energy when you feel like your time is gaining momentum and you're on the upswing and everything is going well — that energy comes easily.” — Erik HubermanLinks Mentioned:Kurt's TwitterKurt's InstagramKurt's LinkedInErik HubermanHawke MediaAlex JacobsonAndrew Stewart LeahyChristian GarrettClark LandryDavid ConnorsDuke StumpJanine O'NeillJulian SteinbergPaige CraigRobert LeshnerSimon SinekTony Delmercado137 Venturesa16ZBarstool SportsFly kittGetty MuseumsHunt ClubLimeLululemonMartechNikeOak Grove SchoolSequoia Capital
Today's episode of Founder's Story with Daniel Robbins features Erik Huberman, a serial entrepreneur and highly sought-after digital marketing expert. Erik speaks extensively on his entrepreneurial journey and how he built the fastest-growing marketing agency in the US (for eight years consecutively) from scratch. As the founder of Hawke Media, Erik understands a great deal about digital marketing and its impact on brands and startups. In this episode, Erik described Hawke Media as an agency providing performance-driven solutions around unique businesses, helping them launch, scale, and invigorate their brand. For more info on guests and future episodes visit pix11.com/impact
My guest is Erik Huberman! Erik is the CEO & Founder of Hawke Media. Hawke Media is Now valued at over $150 million, Hawke Media is the fastest growing marketing consultancy agency in the United States. Prior to its launch, Erik successfully founded, grew, and sold two e-commerce companies by the age of 26. Erik has since continued to strategically expand his business portfolio inclusive of a handful of company acquisitions, the 2018 launch of Hawke Ventures which reached a closed single fund of $5.6 million, the 2020 launch of his own podcast, HawkeTalk, the 2021 launch of HawkeZ, an agency offering brands the tools needed to tap into GenZ and most recently authored his own book, The Hawke Method. As a serial entrepreneur and marketing expert, Erik has been recognized by his industry peers through honors and awards including, Forbes Magazine's 30Under30, CSQ's 40Under40, and Inc. Magazine's Top 25 Marketing Influencers just to name a few. Social and Website: Linkedin: https://www.linkedin.com/in/erikhuberman/ Linkedin:https://www.linkedin.com/company/hawkemedia/ Website: https://hawkemedia.com/ For more episodes and information, visit us at https://www.digitalnicheagency.com/media Apple Podcasts: https://podcasts.apple.com/us/podcast... Spotify: https://open.spotify.com/show/4zS5V79... Stitcher: https://www.stitcher.com/s?fid=524781... Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights Facebook: https://www.facebook.com/digitalniche... Linkedin: https://www.linkedin.com/company/digi... Instagram: DNA - Digital Niche Agency @digitalnicheagency • Instagram photos and videos. Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/channel/UCDlz…
In this THINK Business Mini Business Course, Jon Dowskin and Erik Huberman discuss the 3 principles of marketing. Get valuable, expert insight you can put into practice today! Watch the full episode Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big! Connect with Erik Huberman: Website: hawkemedia.com Twitter: https://www.twitter.com/erikhuberman Instagram: https://www.instagram.com/erikhuberman LinkedIn: https://www.linkedin.com/erikhuberman Facebook: https://www.Facebook.com/erikhuberman *E – explicit language may be used in this podcast.
This week our host Brandi Starr is joined by Erik Huberman, CEO & Founder of Hawke Media and the Co-Founder of Hawke Ventures. CEO & Founder Erik Huberman launched Hawke Media in 2014, growing the company value to over $150M and working with 3,000+ brands worldwide. Hawke Media is the fastest-growing marketing consultancy agency in the United States, working with brands like Red Bull, Verizon, and Eddie Bauer. Erik has expanded his business portfolio with Hawke Ventures, which raised $25M in its second fund, and HawkeAI, which has helped over 5,000 companies benchmark analytics and improve results. Prior to Hawke Media, Erik successfully founded, grew, and sold two e-commerce companies by the age of 26. As a serial entrepreneur, national best-selling author, and marketing expert, Erik has been recognized by his industry peers through honors and awards including, Forbes Magazine's 30Under30, CSQ's 40Under40, and Inc. Magazine's Top 25 Marketing Influencers. On the couch in this week's episode of Revenue Rehab, Brandi and Erik will tackle The Tipping Point: Signs You're Ready to Outsource Marketing Efforts. Links: Get in touch with Erik Huberman on: LinkedIn Twitter Instagram Facebook HawkeTalk Podcast HawkeAI The Hawke Method Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live
Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
How are you planning to leverage AI for marketing insights? Want to know the best tools to utilize artificial intelligence in your agency? For years, we've known AI would revolutionize marketing through real-time insights and automation. However, for it to provide accurate insights and recommendations, it needs a comprehensive understanding of how a company is performing in relation to the overall market. Today's guest knew this was where AI was moving towards and decided to jump to the challenge of building a platform that would best utilize these developments for agencies. He'll share his journey from identifying AI as the future for agencies to years of failed attempts at development and finally finding the ideal partner to build his vision. He also talks about what he looks for in an acquisition and how he deals with burnout. Erik Huberman is the founder of Hawke Media, an outsourced CMO and marketing team that customizes data-driven, performance solutions to help launch, scale, and invigorate businesses. Check out Erik's previous interview, where he talked about setting financial goals, his marketing methodology, and his book, The Hawke Method. In this episode, we'll discuss: Learning to align systems to talent. Why he set out to leverage AI for marketing insights. Can agency owners avoid burnout? Subscribe Apple | Spotify | iHeart Radio | Stitcher | Radio FM Sponsors and Resources Agency Analytics: Today's episode of the Smart Agency Masterclass is sponsored by Agency Analytics, an automated client reporting solution for marketing agencies. Go to agencyanalytics.com/smart to sign up for a 14-day FREE trial and see how life feels on the other side of manual reporting madness. Podcast Takeover!! Get to know your Smart Agency Guest Host: Dr. Jeremy Weisz is the co-founder of Rise25, an agency that helps companies launch and run podcasts profitably. He followed Jason's podcast and eventually joined the mastermind and has been a guest on the podcast before. Today, he's helping Jason bring something new to the Smart Agency podcast audience by interviewing a special guest and getting a new perspective to the show. Early Lessons on Aligning Systems to Talent to Boost Retention As an entrepreneur, Erik had started a few e-commerce companies and was unimpressed by the agencies he had worked with. He decided to form a small team that could assist his clients and quickly saw a positive response. Initially, he attracted people to work with him for a low base pay and a percentage of revenue. In his mind, the sky was the limit and any one of those workers could make a lot of money under that model. However, within six months most of them were gone. This is how he realized most people are not entrepreneurial and would rather have consistency over volatility. With this lesson learned, he pivoted to attract talent seeking consistency over shoot-the-moon potential. With the model adjusted, growth exploded and revenue was $1 million in their very first year. As expected, the growth percentage leveled off, but steady year-over-year expansion continued. Erik realized different motivations drive people. Some thrive on uncertainty, but most need security. Neither is right or wrong - smart leaders align systems to talent. Once he matched incentives to appetite, talent and growth flourished. Know your team and they'll drive you anywhere. Why You Should Stay Ready to Replace Irreplaceable Talent After starting several enterprises Erik learned you'll always be hiring and rotating key roles. Would it be ideal to find the perfect person who will stay for the next 30 years? Of course! However, life happens so now he stays ready to perpetually replace irreplaceable talent. Except one - his strategist-turned-president partner. So far, he's the only hire who came into the agency with an attitude of owning his work, treating it as more than just another job. He definitely earned the leap from employee to co-owner carrying that weight from day one. It's a decision Erik definitely doesn't regret. When it comes to building leaders, he has also learned the importance of dedicating more time to their training. “I used to just rush through meetings with my leaders,” he admits. Now he prefers to spend time in the weeds with them and collaborate, instead of just expecting them to solve any problem that may come up. Building a Platform to Leverage AI for Marketing Insights Seven years ago, Erik had a meeting with Marcus Shingles and Peter Diamantes. They talked about rapid disruption and got to wondering about what was going to disrupt marketing agencies and what they do. At the time, Marcus and Peter thought it would be freelancers. Erik disagreed and leaned more toward AI as a disrupting force. In his opinion, AI would first offer insights into an agency's marketing channels to see what's working and what's not. At some point, instead of just telling you what wasn't working, AI would also offer to fix it for you in real time. Their response to his predictions was “Well, why don't you build that?” His company was young but he decided to jump at the challenge. Step one had to be data. He would need data from thousands of companies to educate an individual platform. Next, he focused on building a visualization platform that would do an automated audit to show companies how they're performing and where they can do better. Six long years later, the platform vision was still incomplete. Three failed tech teams couldn't deliver. Then he was approached by a dashboard developer who had the missing puzzle piece. Erik had the data and team; they had the tech. A partnership was born. Although slow, their collaboration clicked - seamless negotiations gave way to immediate execution. Today, they have over 2,000 customers and growing. Why No Acquisition Should Move Forward Without the Right Culture Fit For acquisitions, Erik seeks agencies that complement Hawke Media's core. Geographic fills, service expansions, strategic bolt-ons - any over $1M revenue with scale potential. He loves founder-led shops where Hawke's infrastructure can partner to rapidly expand capable teams 8-9X in just a couple of years. However, without cultural alignment, even winners go nowhere. So beyond financials and operations, Erik probes for shared values and vision. With those locked in, holding back becomes impossible. They nourish talent and stoke significant growth. In the end, systems may stimulate but only engage humans who are able to innovate. That's why no acquisition moves forward without the right cultural fit. The rest can be learned, but passion and purpose must already live within. Can Agency Owners Avoid Burnout? Before this year, Erik never understood the talk about burnout. He had never experienced it. Now that he has, he can only say it's inevitable, despite preparation and passion. Building a business is hard. Even someone like Mark Zuckerberg, who built one of the biggest companies of our generation, has to deal with stress and burnout. It won't always be butterflies and rainbows. Add that to the stress of the state of the world and, overall, mental health is not great for most adults right now. Personally, he prefers to put things in perspective because stress can affect your ability to function in your everyday life. Does this really matter? Is it worth so much stress? Is it worth compromising his health for? Other than that, he makes sure to meditate and exercise and informs himself to understand the market. Being very aware of the shifts in the economy, how they have historically played out, and how you can prepare for hard times can really help reduce the fears that come with uncertainty. Do You Want to Transform Your Agency from a Liability to an Asset? If you want to be around amazing agency owners who can see what you may not be able to see and help you grow your agency, go to Agency Mastery 360. Our agency growth program helps you take a 360-degree view of your agency and gain mastery of the 3 pillar systems (attract, convert, scale) so you can create predictability, wealth, and freedom.
Hawke Media & AI Erik Huberman, Hawke Media – The Sharkpreneur podcast with Seth Greene Episode 979 Erik Huberman CEO and Founder Erik Huberman launched Hawke Media in 2014. Now valued at over $150 million, Hawke Media is the fastest growing marketing consultancy agency in the United States. Prior to its launch, Erik successfully founded, grew, and sold two e-commerce companies by the age of 26. Erik has since continued to strategically expand his business portfolio inclusive of a handful of company acquisitions, the 2018 launch of Hawke Ventures which reached a closed single fund of $5.6 million, the 2020 launch of his own podcast, HawkeTalk, the 2021 launch of HawkeZ, an agency offering brands the tools needed to tap into GenZ and most recently authored his own book, The Hawke Method. As a serial entrepreneur and marketing expert, Erik has been recognized by his industry peers through honors and awards including, Forbes Magazine's 30Under30, CSQ's 40Under40, and Inc. Magazine's Top 25 Marketing Influencers just to name a few. Listen to this informative Sharkpreneur episode with Erik Huberman about Hawke Media and AI. Here are some of the beneficial topics covered on this week's show: - How marketers must understand that their marketing drives enterprise value and growth. - Why it's important for businesses to focus on bottom-up growth instead of focusing solely on the addressable market. - How starting a successful agency requires having a deep understanding of marketing and being the best. - Why you shouldn't expect easy success and quick money by running Facebook ads when starting a new company. - How companies shouldn't cut back on their marketing budget based on fear driven narratives. Connect with Erik: Guest Contact Info Twitter @hawkemedia Instagram Facebook facebook.com/hawkemedia LinkedIn linkedin.com/company/hawkemedia Links Mentioned: hawkemedia.com Learn more about your ad choices. Visit megaphone.fm/adchoices
Erik Huberman is a dynamic entrepreneur and the driving force behind a mission of marketing world domination. Fueled by a restless spirit and a refusal to settle, Erik understands that success demands constant adaptation and innovation. With a keen eye for spotting new opportunities, he and his team are always on the lookout for how the world is changing and how they can continue to evolve and get closer to their aspirations. This mindset has already led them to achieve remarkable success, evident in the bestseller status of their recently launched book. Erik's unwavering determination to dominate the marketing landscape ensures that he will continue to make waves and push boundaries in his quest for global domination.
Today, Nicole breaks down how you can set up your will successfully… and the mess you could land in if you don't. To follow this money trail, she's joined by Erik Huberman, Founder and CEO of Hawke Media, and Cody Barbo, Founder and CEO of Trust & Will.
In this episode Matt and Dr. Ben interview Erick Huberman, CEO of Hawke Media and marketing expert about his new television show Kings Of BBQ with Anthony Anderson and Cedric The Entertainer, his Linkedin course partnership, and how real estate brokers can grow their personal branding more more effective real estate recruiting.Whenever you are ready here are a number of ways we can help :)Schedule 10 Minute Strategy Session with Matthttps://calendly.com/mattvigh/10-minute-sneak-peekJoin us Every Friday for our Free Brokerpreneur Not So Secret Society Mastermind!https://www.brokerpreneurs.com/bnsss-registrationKnow Your Personality When It Comes To Recruiting!https://my.bankcode.com/brokerpreneurpodcastDownload Our Free Recruiting Bundlehttps://www.brokerpreneurs.com/brokerpreneur-free-recruiting-bundleBrokerpreneur is dedicated to helping real estate brokers grow their brokerage through three fundamental areas of profitability: recruiting more and better agents, increasing retention, and growing per person productivity (PPP). We truly understand the challenges that all brokers face in a highly competitive industry. That's why we provide resources on our website, we host the top-rated real estate brokerage growth podcast, and present exclusive online events to support brokers on their journey to success. Best of all, these resources are available to brokers completely free of charge! You just have to take action!
We dive into the intricacies of scaling in the digital marketing realm. With insights from Erik Huberman, the founder and CEO of Hawk Media, we explore the challenges and strategies of growing a service business, especially without external funding. Erik's firsthand experiences and unique perspectives shed light on the transformative role of funds, organic growth, and the essence of being genuinely good at what you do. Dive in to uncover the secrets behind building a half-billion-dollar company and the nuances of standing out in a crowded agency space.Chapters:00:00:00 - Introduction: Erik Huberman's Insights on Scaling in Digital Marketing00:03:58 - Navigating the Challenges of Scaling Service Businesses00:07:05 - The Power of Organic Growth and Wise Investments00:10:57 - Secrets to Attracting Top-tier Talent in Marketing00:14:36 - Balancing Personal Growth with Business Expansion00:16:57 - The Staircase Approach to Growth and Ensuring Client Satisfaction00:18:22 - Standing Out in Marketing: How to Rise Above the Noise00:23:25 - Prioritizing Client Communication and Responsiveness00:25:41 - The Art of Effective Communication in Business00:28:46 - Mastering Sales: Balancing Necessity with Differentiation00:33:15 - Building Credibility: The Cornerstone of Marketing Success00:35:50 - Navigating Client Challenges and Building Trust Amidst Negative Feedback00:37:20 - Handling Difficult Clients and Maintaining Brand Reputation00:40:45 - Pivoting from Personal Branding to Audience-Centric Branding00:43:39 - The Value of Specialization in Modern Marketing00:48:57 - Strategic Decisions: When to Acquire and When to Exit00:51:16 - Beyond the Hype: The Reality of Social Media Success00:52:19 - The Business Lifecycle: From Startup to Selling00:57:15 - Market Trends: What to Expect in the Coming YearLINKS AND RESOURCES:Hawke MediaThe Hawke Method: The Three Principles of Marketing that Made Over 3,000 Brands SoarTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a...
$350 to $150 Million: The Success Story of Erik and Hawke Media In this inspiring episode, we sit down with Erik Hueberman, a true entrepreneurial trailblazer who went from making a humble $350 in his first year of business to building and selling not just one, but two successful companies. Unsatisfied with the lack of effective marketing agencies accessible to small businesses, Erik decided to take matters into his own hands and launched Hawke Media. Today, Hawke Media is the fastest-growing marketing consultancy in the US, boasting a staggering valuation of over $150 million and a team of 250+ talented professionals. Over the years, the company has proudly served over 3500 brands of all sizes, including well-known household names like Red Bull, Verizon, and Alibaba. Erik's remarkable achievements have earned him prestigious recognition, including being named one of INC's Top 25 Marketing Influencers and Forbes' 30 under 30. His expertise as a thought leader also led him to join XPRIZE as a key marketing advisor, contributing his insights to drive meaningful impact. Throughout this episode, Erik shares the highs and lows of his entrepreneurial journey, the vision behind Hawke Media, and how he managed to stand out in an industry crowded with agencies. Listen in as he imparts valuable tips and insights for aspiring entrepreneurs and marketers alike. Join us for an engaging conversation that delves into the world of marketing, entrepreneurship, and the limitless possibilities of turning a small idea into a multimillion-dollar venture. This podcast was edited by our amazing
Welcome to Episode 14 of Grit Rising! Join us for an authentic and inspiring conversation with Erik Huberman, the Founder of an outsourced CMO company called Hawke Media. We dive into the fascinating world of marketing and entrepreneurship. In this episode, we'll hear about Erik's remarkable journey and how he achieved success in the ever-changing marketing landscape. Learn from his experiences and innovative strategies, and discover the social aspects of his business that empower communities and drive meaningful connections.
Self Publishing School : Learn How To Write A Book And Grow Your Business
Should you use a book to grow your agency or service based business? Today I'm joined by Erik Huberman...author of The Hawke Method and CEO of Hawke Media. We talk about writing a book that grows your business and a whole lot more: -Why Erik decided to write a book as a marketing agency owner-How Erik spoke the draft of his book in about 10 hours (behind the scenes of the process)-The actual value of a book for an agency owner (it's not what you think)-The 3 Principles of Marketing in the Hawke Method…and how to use it to sell more books-How Erik sold 30,000 copies of his book in less than a year-How Erik got into airport bookstoresWe also talk about the business side of books: -Why Erik named his book the same as his business (and should you do it?)-How Erik got PR for his book and how he gets ongoing PR for his businessIf you're an agency owner, marketer, or service based business owner...you don't want to miss this episode!Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Join us at our live virtual event - Author Advantage Live 2023 Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold ...
Erik Huberman is the founder and CEO of Hawke Media, the highly successful marketing agency that's helped grow over 3,000 brands worldwide, and is known as Your Outsourced CMO®. Erik is a well-known writer and thought leader in the marketing and e-commerce spaces. His work appears across top-tier publications like Rolling Stone, Forbes, Business Insider, Entrepreneur, Inc., and more as well as on Hawke Media's Insights blog. In addition, Erik is an engaging public speaker and storyteller, bringing together an authoritative, witty mix of entrepreneurial advice, personal values, and anecdotes to provide accessible, inclusive business, marketing, and e-commerce advice. Well known as a thought leader and influencer, Erik is a lauded recipient of a number of honors and awards, including: Forbes 30 Under 30, CSQ's 40 Under 40, Inc. Magazine's Top 25 Marketing Influencers, The International Business Awards' Entrepreneur of the Year, and a Telly Award for the Hawke Media commercial he co-wrote and starred in. Erik's one away moment came when he realized the value of his expertise and began valuing himself and his services higher. Find out how he discovered this today on the One Away Show. Read the show notes on Arcbound's Podcast Page: https://arcbound.com/podcasts/ Find Arcbound here: Homepage: Arcbound.com Services/Work with Us: https://arcbound.com/work-with-us/ About: https://arcbound.com/about/ Founders Corner: https://arcbound.com/category/founders-corner/ Connect: https://arcbound.com/connect/
Rebrand Podcast: Marketing Campaigns Explained by the Brand & Agency
Brands like Crocs that do influencer marketing right are getting tremendous results, but there's one problem, influencer marketing, by nature, isn't a scalable marketing channel. So how do you leverage it to a good effect as Crocs did? What type of results should you anticipate? Listen to Erik Huberman, CEO & Founder of Hawke Media, as he discusses Crocs targeting gen z with influencers. Show NotesConnect With: Erik Huberman: Website // LinkedIn // TwitterThe Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.