Podcast appearances and mentions of alex withers

Episode 79: Welcome to 2024 planning season.   How will you ensure your go to market and customer retention strategies ring true for your customers, investors, and board members?   If you are relying on ‘tried and true” approaches for 2024, your plan might not hit the right notes.   Amy Kellinger and Alex Withers joined us in the studio. Amy leads growth marketing, events and content marketing for Blackbaud. Alex Withers brings decades of tech and sports industry marketing and sales leadership roles at Pepsi, LexisNexis, and TriMark Digital.   You will learn:  

On the latest episode, we are fortunate to have a repeat guest back with us. Alex Withers is in to talk about the role of the human marketer in an increasingly digital world. Alex is COO of a company called marGo and has a long background in marketing. We learn about his background, a bit about marGo, why he left his cushy CMO job to start a new business, the role of the human marketer in light of constant amazing tech advancements, the direct sales industry, and how human marketers will evolve over the next few years. Alex is always a fun guest. Enjoy this one!

As we kick back in our beach chair, we're taking a look back at some of the best episodes of CoaM. This time, we find out why CMOs should listen to their creative teams from Alex Withers, who was CMO of InMotionNow back in 2018 when we recorded this during our first season. He's now Chief Operating Officer at marGo LLC, which provides CRM and marketing tools for the direct sales industry. In this chat, Alex shares his belief that creatives have a lot to offer CMOs. It was an inspirational discussion. And the first of a couple times we've had Alex on. Hoping to get him on again in season 4.

On Episode 151, Lisa Nirell joins us to discuss Being a Mindful Marketer—just when we need it most. Lisa was introduced to me by my frequent guest Alex Withers. I was fascinated by her focus, spelled out in her trailblazing book The Mindful Marketer. In our discussion, we learn what prompted the book, the key tenets of being a mindful marketer—and how we can all be more mindful. Plus, of course, we touch on data, how to make the marketing organization a healthier, more sustainable organization. Links of InterestLisa Nirell on LinkedInMore about Lisa on her websiteThe Mindful Marketing MeterAccidental Genius by Mark LevyPower vs. Force by Dr. David Hawkins

On Episode 91, we take a different approach--collecting wisdom on brand, creativity, the words we use, and the value of a good creative brief from some our our guests over the past two years.We're joined by Elle Wolfe talking about her secret weapon during a rebrand at Path Factory, Tony Temple on how to approach the work, Alex Withers on creativity throughout an organization, Ben Afia on the power of words and and how it's really about culture, he says. And then there's the dreaded creative brief. Greg Quinton has an idea on the purpose of the brief and how to write it.

In this episode we talk to Alex Withers, CMO at inMotionNow. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in < 1 minute.

We're taking another look back into the archives. In the middle of the first season, I had a chance to speak with Alex Withers, CMO of InMotionNow. It was great to get a CMO on the show with a fresh perspective. And it was even greater when we started chatting and Alex started to explain his thesis: that people like him should listen to creatives. As I wrote when I published it all the way back in March 2018, it was an inspirational chat--one that marketers and creatives alike will enjoy. Give it a listen.

On Episode 55, Alex Withers is back with an appeal to his fellow CMOs. There are five points, all drawn from the data in the In-House Creative Management Report, that Alex feels CMOs need to take to heart. Some very valuable info here, and some advice on shouting louder than your spend.Episode LinksThe 2019 In-House Creative Management Report — inMotionNow has partnered with InSource to conduct a survey of over 500 creative and marketing professionals across industries to gather insight into the leadership, collaboration and relationship between marketing and creative teams. The report combines key findings with best practices and take-away ideas from industry experts at VSP, Delta Vacations, Denver Broncos, Adobe, and many more!inMotionNow — inMotionNow is the leading provider of workflow solutions for enterprise creative and marketing teams.Episode 17: Why CMOs Should Listen to Creatives — On Episode 17, we find out why CMOs should listen to their creative teams. Alex Withers, CMO of InMotionNow, is our guest. And he believes that creatives have a lot to offer CMOs. We recorded this episode on March 7th, 2018, and packaged it up within a couple of hours because it was inspirational. You have to listen to it. Why should CMOs listen to creatives? Let's ask Alex Withers.Episode 54: In-House Creative Management — On Episode 54, we're talking in-house creative management with InMotionNow CMO Alex Withers. Last year, in episode 17, we chatted with Alex about why CMOs should listen to creative. It was a powerful episode and I’ve wanted to have Alex back to chat again, and the release of the In-House Creative Management Report gave me a good reason to ring him up. We cover the background of the report, the key conclusions, how a closer creative and marketing relationship can benefit both sides, the always-fun creative brief, and how creatives can use data. Lots packed into this chat.Cover image from Flickr, public domain.

On Episode 54, we're talking in-house creative management with InMotionNow (https://www.inmotionnow.com) CMO Alex Withers (https://www.linkedin.com/in/awithers/). Last year, in Episode 17 (https://www.confessionsofamarketer.com/17), we chatted with Alex about why CMOs should listen to creative. It was a powerful episode and I’ve wanted to have Alex back to chat again, and the release of the In-House Creative Management Report (https://www.inmotionnow.com/project-workflow/in-house-creative-management-report-2019/) gave me a good reason to ring him up. We cover the background of the report, the key conclusions, how a closer creative and marketing relationship can benefit both sides, the always-fun creative brief, and how creatives can use data. Lots packed into this chat.

This week on “Marketing Today,” Alan talks with Alex Withers, chief sales and marketing officer for InMotionNow, a creative workflow software platform that powers creative and marketing collaboration in the cloud. Withers is a seasoned digital technology marketing executive with previous experience working at Pepsi, ESPN, United States Golf Association, Financial Times, Sageworks, and LexisNexis. In his conversation with Alan, Withers discusses the value InMotionNow can bring to marketers, particularly its ability to minimize the amount of time creatives spend on administrative tasks, the importance of data, and his belief that marketers should not lose sight of the power of creativity. InMotionNow recently released the 2018 In-house Creative Management Report, which highlights key trends and challenges internal teams are experiencing. Withers addresses the trend we’re seeing of companies bringing creative work in-house and the reasoning behind it: “I think that CMOs are enjoying having creative teams in-house that understand the brand, live the brand day in and day out,” says Withers. “Therefore, they can ramp faster, turn projects quicker. With an outside agency, often they have to bounce between accounts and value props, whereas your in-house team lives and breathes the value prop every day.”  Let Your Voice Be Heard “Marketing Today” has a new Q&A feature! Ever wish you could ask a question on the show? Well, now you can. Just click this link and ask your question — it’s that easy. And if we can, we’ll answer it on the next podcast. We’re looking forward to your questions!  Highlights from this week’s “Marketing Today” podcast include: Withers describes the InMotionNow offering and talks about his dual role with the company. (2:03) Withers on companies bringing creative work in-house: “It’s undeniable…It’s now a trend; it’s not a single data point.” (4:56) “You need data in to create a data argument out.” (9:27) Withers talks about the year of the analytical creative: “What we’re seeing is a shift toward creative leadership, at least, being more data-driven.” (11:01) “A perfect storm to create more.” Withers details the growing demand for creative content. (13:55) No wobbly wheels: Withers on the importance of the creative project intake. (17:20) Withers’ advice for CMOs tackling creative challenges: “Pay attention to the creative organization…If we don’t pay attention to the creative, we’re really losing the roots that got us into marketing in the first place” (24:44) “The best thing that ever happened to marketing was the internet. And the worst thing that ever happened to marketing was the internet.” (30:28) Resources mentioned in Episode: 2018 In-house Creative Management Report by InMotionNow and InSource: https://bit.ly/2MQkAn9 Cora CGI, the CGI and AR technology to scale retail creative needs: https://cora.creativedrive.com/ Support the show.

Dallas Franklin, Jennifer Lemerand, Thanh Nguyen, and Alex Withers discuss the second day of 2018’s HOW Design Live in Boston. Listen to Day 1’s recap here. Wait around until tomorrow-ish to hear about day 3. Or, if you are viewing this page[…]↓ Read the rest of this entry... The post HOW Design Live 2018, Conference Recap 2 of 3 : Dallas Franklin, Jennifer Lemerand, Thanh Nguyen, Alex Withers appeared first on 36 Point.

What do Meerkats and Marketing have in common? Maybe too much these days! Alex Withers, Chief Sales and Marketing Officer at inMotionNow, discusses making the creative process less about process and more about productivity. Recorded at HOW Design Live. inMotionNow – https://www.inmotionnow.com / Alex Withers: https://www.linkedin.com/in/awithers / How Design Live: http://www.howdesignlive.com  

On Episode 17, we find out why CMOs should listen to their creative teams. Alex Withers, CMO of InMotionNow, is our guest. And he believes that creatives have a lot to offer CMOs. We recorded this episode on March 7th, 2018, and packaged it up within a couple of hours because it was inspirational. You have to listen to it. Why should CMOs listen to creatives? Let's ask Alex Withers.

In this episode we talk to Alex Withers, Chief Marketing Officer at inMotionNow. LinkedIn: https://www.linkedin.com/in/awithers/

Last month at the NewTeeVee Live conference, Betsy Flanagan from Startup Studio spent a few minutes with two industry leaders. The first is Alex Withers who is the Managing Director of Digital Media for the United States Golf Association who shared how the financial crisis is impacting their business and how he systematically decides what content should be streamed live vs. repurposed vs. perfectly produced. The second guest is Jeff Gomez the CEO of Starlight Runner Entertainment who explained what transmedia is, how big companies and small independent content creators can use it and a few success metrics and stories.