Podcasts about toneofvoice

In this episode, Simon Goode breaks down active listening into three levels: building initial connection through body language and basic responses, using coregulation and summarizing to help others feel truly heard, and practicing genuine curiosity to foster reciprocal change in conversations. He shares practical tips, like using open and closed questions, mirroring, and mindful summaries, to improve everyday listening skills. Simon also emphasizes the power of approaching conversations with an open, nonjudgmental mindset to deepen understanding and drive positive change in conflict situations.---------------TIMESTAMPS: 00:00 Improving Listening Skills Strategies05:48 Effective Distress Listening Techniques08:48 Effective Listening with Open Questions10:58 Effective Communication Through Mirroring13:10 Summary Options: Short or Long18:49 Embracing Subjective Narratives in Conflict20:14 Levels of Active Listening SkillsClick here to send me a quick message via FanMailSupport the showThank you so much for listening! I'd love to know what you think and connect. website: simongoode.com email: podcast@simongoode.com

Are you tired of feeling like your podcast blends in with the crowd? On this episode of Podcast Talent Coach, I'm diving deep into the one thing that will truly set your show apart. We talk about overcoming your speaking fear so you can step into your unique perspective and authentic story. EMBRACE YOUR PERSPECTIVE You've got something to say. You've walked through fire, learned the lessons, and earned your perspective. Unfortunately, your communication of that message has little to do with your content and more to do with your presence. If your message is muddled or your story is missing, your authority won't land with your ideal client. Your influence has less to do with your platform and more to do with your presence. To become someone worth listening to, you need to deliver more than great content. You need to share yourself. That can come along with some fear. Magnetic leaders don't just share what they do, they share who they are. They tell the story that makes others believe. I learned this the hard way by trial and error when I started in radio 35 years ago. My program director asked me when I was going to start being myself. It took a lot of hours on the air to discover what makes me different. It's not what I'm saying. It's whom I'm being. I had to overcome my fear and step into myself. It starts with one thing: Your Origin Story. ORIGIN STORY MASTERCLASS If you're ready to strategically use podcasting, video, keynotes, and interviews to grow your influence and become someone worth listening to, join me for my Origin Story Masterclass. Get details at www.PodcastTalentCoach.com/workshop. This one-hour masterclass will help align your influence with your story and the right audiences for maximum impact. Write your story and overcome your fear. This is for you if you're a entrepreneur, creator, or leader with a message, but your story feels scattered. You need to join us if you want to speak, teach, or lead — but you're unsure how to position yourself. Be part of this masterclass if you're ready to defeat your fear to stand out as a trusted andrespected voice. Get registered for the Origin Story Masterclass online at www.PodcastTalentCoach.com/workshop. HOW YOU SAY IT Your origin story is critical, because it is the foundation of whom you're being. Once you know your origin story and principles, you can overcome your fear and find the confidence to lean into that persona. Most communication is nonverbal. Not what you say, but how you say it. There was a study done by Dr. Albert Mehrabian. Many refer to the study out of context by saying 7% of communication comes from the words you say. 38% of communication is your tone of voice. And 55% is your body language. Dr. Mehrabian didn't exactly say that. But, it was close. He did talk about those numbers and he did say a majority of communication is nonverbal. Even if the numbers are off a bit, the principle is still true. It's not what you say that is the most important. Powerful communication comes from whom you're being while you say it. Unfortunately, fear often holds that back. Lean into your personality. Your communication will be so much more powerful allowing you to attract raving fans. RELATIONSHIPS THROUGH STORY Too many podcasters focus only on delivering information, but what really creates influence and profitable relationships with your audience is who you are while delivering your message. On this episode, I share why your communication style and presence are more powerful than the content alone and how you can step fully into your own spotlight without fear. Let's talk about what separates the most influential voices in any niche. Think Oprah, Howard Stern, or Gary Vee. It's not just their expertise; it's their story and how they deliver it with authenticity. Discover how adding your own perspective and sharing pieces of your origin story each week can magnetize listeners. It can also create true fans, and make your podcast stand out in the sea of sameness. I'll also explain the four core elements every podcaster must master. These include attention-grabbing artwork, a compelling show name, a laser-focused description, and captivating episode titles that hook your ideal listener. MARJORIE SAULSON To help you succeed, I talk with Communication Confidence Coach, Marjorie Saulson. She empowers reluctant speakers to develop their own unique messages, acquire engaging presentation skills, and master any nerves or fear. Her clients hire her so that they can communicate with poise and confidence in any situation - on stage, online, on podcasts, on the phone, networking, whether they are talking to one person or to 1000. Her professional accomplishments include: Being named both Top Speaking Coach of the Year and Top Motivational Speaker of the Year by the International Organization of Top Professionals Author of the #1 international bestselling book, "Empowering Business Owners to Overcome Speaking Fears Whether You're Talking with 1 Person or 1,000." Marjorie illustrates how communication is about so much more than just words. She breaks down why your tone, body language, and confidence are the secret sauce to being memorable on stage, online, or on your podcast. Together, we discuss strategies for overcoming public speaking fears, using the power of the pause, and crafting clear, compelling messages that truly resonate. Marjorie's stories—from her own journey as a shy child to empowering business owners—offer actionable advice for podcasters looking to find their voice. If you're confused about how to bring all of your life experience and lessons to your podcast in a way that feels authentic, this episode is for you. We dig into how to write a powerful origin story—your purpose and foundation—and share it strategically across all your content. Be sure to download Marjorie's free gift "How to Prepare for an Irresistible Interview". You can find it at www.PodcastTalentCoach.com/vibrant. LET'S GET STARTED Ready to create a podcast that's impossible to ignore? Tune in to learn why you need to show up as the real you. Discover how to amplify your presence, plus practical techniques to banish nerves and deliver with poise. This is powerful whether you're talking to one person or thousands. If you're driven to build authority, influence, and connection through your podcast, apply for a coaching call with me and let's craft your powerful story together. Go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.

Are you ready to supercharge your nonprofit's digital marketing efforts? In this episode, I sit down with Steven Lewis, a seasoned marketer with 30 years of experience in copywriting and technology, to explore the game-changing potential of ChatGPT for small to medium-sized nonprofits. We dive deep into how this powerful AI tool can become your 24/7 marketing consultant, helping you craft compelling content, conduct market research, and even run virtual focus groups – all without breaking the bank. Unlocking ChatGPT's Potential for Nonprofits Steven shares invaluable insights on: - How to use ChatGPT as a thought partner and consultant - Crafting the perfect prompts to get the results you need - Developing a unique tone of voice for your organization - Creating synthetic personas for risk-free testing and feedback Key Takeaways: - ChatGPT isn't just for content creation – it's a versatile tool for strategy and research - Learn how to have meaningful “conversations” with the AI to refine your marketing approach - Discover how to leverage ChatGPT's vast knowledge base to understand your audience better - Find out how to use synthetic personas to test ideas without risking donor relationships Practical Applications for Your Nonprofit - Use ChatGPT to develop and refine your organization's tone of voice - Create virtual focus groups to test new ideas and campaigns - Generate data-driven insights to support your marketing decisions - Streamline your content creation process while maintaining authenticity This episode is packed with actionable advice for nonprofit leaders looking to make the most of AI technology in their digital marketing efforts. Whether you're a seasoned marketer or new to the world of AI, you'll find valuable strategies to elevate your nonprofit's online presence. Ready to revolutionize your nonprofit's digital marketing strategy? Listen to the full episode and discover how ChatGPT can become your secret weapon in reaching and engaging your audience more effectively than ever before. Want to skip ahead? Here are key moments: 09:30 Understanding ChatGPT: The Basics and Beyond ChatGPT is a large language model trained on vast amounts of data. Providing context helps shape ChatGPT's outputs. There is a lot of potential for ChatGPT to be a thought partner and consultant for businesses of all sizes. 24:34 Addressing Security Concerns and Developing Tone of Voice Be sure to balance proprietary information protection with leveraging ChatGPT's capabilities. Creating your tone of voice will help your prompts become even more effective. 35:57 Advanced ChatGPT Techniques: Synthetic Personas and Focus Groups Use ChatGPT to create synthetic personas for focus groups. This technique allows organizations to test ideas and content safely without risking real donor relationships. The approach provides valuable insights and data for decision-making. Don't miss out on this opportunity to learn how AI can transform your nonprofit's digital marketing efforts. Tune in now and take the first step towards a more efficient, effective, and data-driven marketing strategy. Steven Lewis Steven Lewis is a marketer with 30 years of experience in copywriting and technology. His course Make ChatGPT Your CMO shows business owners how to turn ChatGPT into a 24/7 marketing consultant that gives expert advice tailored to their business. Learn more at https://taleist.agency/ Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours

School marketing and communications with Charlie Maughan and James Tindall   In this episode, Charlie is joined by imageseven Account Manager James Tindall to discuss all things school marketing. In Making News, the pair discuss what caught their attention from the recent release of InspirEd School Marketers' annual MarCom Survey Report. In the Deep Dive, they discuss whether you should include emojis in your social media posts and how to create a strong tone of voice for your school. Finally, the team raves about Ferrari's new Formula 1 ad campaign and what your school can learn from their use of heritage, history and storytelling.           Sempre Forza Ferrari – Ferrari's new campaign         How to develop a strong tone of voice for your school         InspirED School Marketers U.S Private School MarCom Survey Report   Got more questions for Charlie and the team? You can ask them via the following: ·       Email: smc@imageseven.com.au ·       Survey: imageseven.typeform.com Here at imageseven, we are always on the lookout for great people to join the team and we have a few opportunities open. To view our available positions or enquire further, head to https://www.imageseven.com.au/work-with-us/

Mastering Brand Tone of Voice for Success: The Power of Words, Engagement & Trust with Cleoniki KesidisSUMMARY:In this episode of Stay on Course with Julie Riga: Ingredients for Success, Julie interviews Cleoniki Kesidis, expert copywriter and founder of CEK Copywriting, on mastering a brand's tone of voice for success. Cleoniki emphasizes the power of words in shaping brand perception, trust, and engagement, highlighting the common mistake of focusing solely on visual branding while neglecting verbal branding. She introduces the anti-word bank to help businesses stand out and shares strategies for creating a consistent brand voice across platforms like Facebook, LinkedIn, Instagram, and X. Cleoniki also discusses her Course Correction workshop, designed to help course creators fix key messaging mistakes and scale their offers. Listeners can connect with her for an exclusive mini-course on tone of voice to refine their brand messaging and achieve lasting success.MAIN ARTICLE:MAIN ARTICLE:Welcome to another inspiring episode of Stay on Course with Julie Riga: Ingredients for Success! In this episode, Julie sits down with Cleoniki Kesidis, an expert copywriter and founder of CEK Copywriting, to discuss the essential ingredient for brand success—mastering your brand's tone of voice. Cleoniki shares her insights on crafting high-converting messaging that helps entrepreneurs evolve their businesses by connecting authentically with their audiences. The discussion revolves around the power of words and how they shape perception, transform engagement, and help businesses hire the right strategies for growth.The conversation kicks off with a lighthearted chat about Cleoniki's love for dark chocolate—an indulgence as rich as her expertise in copywriting! She emphasizes that words hold immense power, shaping how people see your corporate brand and self-identity. She explains how entrepreneurs often put great effort into visual branding but neglect their verbal branding, which is just as critical in building trust and driving resolutions for their business. Cleoniki offers practical advice on creating a brand's tone of voice document, ensuring consistency across platforms like Facebook, LinkedIn, Instagram, and even the rapidly evolving X platform.To wrap up, Cleoniki shares details about her upcoming workshop, Course Correction, designed to help course creators fix the three biggest mistakes preventing them from making money and scaling their offers. She invites listeners to connect with her on LinkedIn, Instagram, and her website for exclusive access to a mini-course on tone of voice. Whether you're looking to transform your messaging, resolve brand confusion, or simply liberate your business from generic copy, this episode is packed with strategies to help you evolve and earn lasting success!Key Ingredients:The Power of Words in Branding – Words shape perception, build trust, and drive engagement just as much as visuals.Verbal Branding vs. Visual Branding – Many businesses focus on logos and colors but neglect their brand's unique voice.Creating a Consistent Tone of Voice – Messaging should be cohesive across platforms like Facebook, LinkedIn, Instagram, and X.Avoiding Generic Copy – Businesses must steer clear of bland, overused language to stand out in a crowded market.The Anti-Word Bank Concept – Identifying and eliminating ineffective, cliché words to make messaging more impactful.Connect with CleonikiReady to refine your brand's tone of voice and elevate your messaging? Connect with Cleoniki Kesidis for expert insights, her exclusive mini-course, and details on her upcoming Course Correction workshop for course creators.

Are you ready to fire up your sales copywriting and magnetize new clients through your content but you're wondering how to channel your energy into a powerful, clear message? The March Equinox just passed and Aries Season is here, which means that spring is coming, there's fresh bold energy in the air – can you feel it? I've been reflecting on where to focus all of this new creative energy I'm feeling and I'm making some big exciting moves! If you're like me and sometimes you have the tendency to get overexcited and take on too many projects, or you find your content starts to sound like it's all over the place – then you'll love this week's episode of the Creative Magic Club podcast where I share some super juicy copywriting prompts to help you build a stand out brand tone of voice. Authentic, clear messaging is key to building a brand identity that's attracting the right kinds of clients for your offer. Get ready to feel inspired, clear and ready to write some content that will stand out to your soul mate clients by buildng a brand strategy that confidently brings the best parts of you forward!Book your Money Making Content with Astrology Reading:https://withsarahmac.thrivecart.com/astro-offer/Join my Free Training Series - Cosmic Attraction Copywriting:https://withsarahmac.com/cosmic-attraction-copywriting/Write a sales post to attract your soul mate client using you astrology chart with my FREE 5-part training series! When you book my Cosmic Sales Intensive, You'll walk away with a full, clear, compelling, sales page for your high ticket offer that will attract ready to buy clients and that you can continue to make sales with for years to come. Clients who have been through this offer have sold out a high ticket relationship coaching mastermind & had 20 applications within 48 hours of publishing.https://withsarahmac.com/cosmic-private-intensive/Support the showLoved this episode?! Let's keep playing together! Say hey on IG: https://www.instagram.com/creativemagicclub/Instant access to the Cosmic Attraction Copywriting Free Training Series: https://withsarahmac.com/cosmic-attraction-copywriting/Book a Cosmic Brand Story Private Intensive + Astrology Reading with me:Want my insights on your astrology placements to guide the most magnetic brand message + offer sales page copy to stand out to your soul mate clients? https://withsarahmac.thrivecart.com/private-intensive/ Check out the Freebies tab on my website: https://withsarahmac.com/ Book your spot in Money Making Content with Astrology for personalized feedback + action steps to easily sign more soul mate clients https://withsarahmac.thrivecart.com/astro-offer/Sell Your Magic Like Magic Ready to start booking high ticket soulmate clients with ease every month? Apply for my private mentorship: https://withsarahmac.com/sell-your-magic/ Share this episode w...

Why good communication starts with tapping into your power.Impactful communication isn't just about the words you use. According to Chris Lipp, it's about the power you deliver them with.“When we have a belief in ourselves, what we say changes,” says Lipp, a professor at Tulane University's Freeman School of Business and author of The Science of Personal Power. Throughout his career as an academic and communications coach for entrepreneurs, he's explored how tapping into personal power can transform our messages and the impact they create. "Personal power is our belief in our own capability to create impact,” he says. “When things [take] shape on the inside, we think differently, we behave differently... and other people perceive that power."In this episode of Think Fast, Talk Smart, Lipp and Matt Abrahams explore how our mindset shapes our message, sharing research-backed strategies for communicating with power. From embracing authenticity to staying grounded in our values, Lipp reveals how strong communication starts by building strength within.This episode is brought to you by Loom. Try Loom for free today at loom.com/thinkfast.Episode Reference Links:Chris Lipp Chris's Book: The Science of Person Power Ep.12 It's Not What You Say, It's How You Say It: How To Communicate PowerEp.130 Rethinks: How to Maintain a Powerful Presence in Your Communication Connect:Premium Signup >>>> Think Fast Talk Smart PremiumEmail Questions & Feedback >>> hello@fastersmarter.ioEpisode Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn, Instagram, YouTubeMatt Abrahams >>> LinkedInChapters:(00:00) - Introduction (01:39) - From Persuasion to Power (02:35) - Defining Personal Power (03:57) - Mindset and Action-Oriented Communication (04:53) - The Power of Taking Responsibility (06:34) - Language and Personal Power (09:47) - The Four-Point Formula for Pitching (12:01) - Focusing on Benefits Over Features (12:56) - Personal Power in Pitching and Persuasion (14:06) - Nonverbal Communication and Power (16:36) - The Final Three Questions (19:20) - Conclusion  ********Become a Faster Smarter Supporter by joining TFTS Premium.Take advantage of our Sponsor offer from Loom

Are you a grandparent unexpectedly raising a strong-willed grandchild, navigating the complexities of intergenerational parenting? Do you often find yourself battling emotions and seeking tools to manage confrontations effectively? Are you striving to establish a harmonious household while nurturing the unique spirit of your headstrong grandchild?I'm Laura Brazan, and on this episode of 'Grandparents Raising Grandchildren,' we dive into the world of strong-willed children with expert insights from Kirk Martin, founder of Celebrate Calm and the Calm Parenting Podcast. In "4 Effective Tools For Handling Strong-Willed Children," you'll discover transformative strategies to maintain your calm amidst chaos. Kirk shares the power of sitting to calm confrontations, using an even, matter-of-fact tone, and deeply reflective questions that can shift your parenting approach.For more information about Kirk Martin, or to follow his podcast, please visit, Celebrate CalmJoin us as we uncover the wisdom of generational parenting, find ways to pass on resilience and understanding, and break free from dysfunctional patterns. With Kirk's personal journey and field-tested methoSend us a textYou have to laugh at yourself because you'd cry your eyes out if you didn't! Owner, Broker, and Realtor at Team Eureka with National Parks Realty Forbes Global Properties—Sandi Hall is a beacon of trust and insight for both local and international clients. With a Graduate REALTOR® Institute designation and a feature in Forbes, underscore her commitment to excellence.Visit WelcomeHomeMontana.com today or call (406) 471-0749 and experience the difference an expert like Sandi can bring to your journey home. Big Heart Family Dentistry, led by Dr. Seth Hinckley. Their dedication goes beyond treating teeth; they empower healthier, happier lives through prevention and education. They use state-of-the-art technology and are deeply connected to the community, addressing every dental need with expertise and heart. Kids on the specturm have the most imaginative minds. They can say the silliest things. My world can get way too serious. Sometimes the best thing to do is "get on the train" with them! Here's another fun Self-care tip with Jeanette Yates!Thank you for tuning into today's episode. It's been a journey of shared stories, insights, and invaluable advice from the heart of a community that knows the beauty and challenges of raising grandchildren. Your presence and engagement mean the world to us and to grandparents everywhere stepping up in ways they never imagined. Remember, you're not alone on this journey. For more resources, support, and stories, visit our website and follow us on our social media channels. If today's episode moved you, consider sharing it with someone who might find comfort and connection in our shared experiences. We look forward to bringing more stories and expert advice your way next week. Until then, take care of yourselves and each other.Want to be a guest on Grandparents Raising Grandchildren: Nurturing Through Adversity? Send Laura Brazan a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/grgLiked this episode? Share it and tag us on Facebook @GrandparentsRaisingGrandchilden Love the show? Leave a review and let us know! CONNECT WITH US: Website | Facebook

This is a Men in the Arena podcast highlight from EP 614, Calm Parenting: Discipline Without Anger w/ Kirk Martin.

Twijfel jij weleens over hoe je klinkt in je podcast? Je bent niet de enige! Zelfs als stemcoach en podcaster vraag ik me soms af: Komt mijn tone of voice wel over zoals ik wil?In deze aflevering duiken we in de wereld van tone of voice. Je ontdekt:

Have you ever been deeply affected by someone's tone of voice, leaving you feeling dismissed, hurt, or overwhelmed? As a Highly Sensitive Person (HSP), you're naturally tuned into subtle emotional cues, including tone of voice. While this sensitivity offers unique insights, it can also lead to stress and emotional imbalance, especially when a dismissive or harsh tone is perceived. This episode provides tools to process these experiences without losing your peace. Learn what tone of voice can reveal about another person's emotions, intentions, and attitudes. Understand why HSPs are more affected by tone and how to use this awareness constructively. Discover how to stay calm and connected—even when faced with a harsh or dismissive tone—through guided self-inquiry practices like The Work of Byron Katie. Listen now to transform your sensitivity to tone of voice into a source of understanding and inner peace. Todd Dreaming of a stress-free, balanced life? Visit trueinnerfreedom.com and complete the HSP Stress Survey. Gain clarity on your stress triggers and enjoy a free 15-minute Inner Freedom Call designed to guide you toward lasting inner peace and fulfillment. Are you a highly sensitive person (HSP) or someone who identifies as hypersensitive or neurodivergent? This podcast is dedicated to helping highly sensitive people (HSPs) navigate overwhelm and stress by using The Work of Byron Katie—a powerful method for questioning stressful thoughts and finding true inner freedom. We dive deep into stress management strategies, coping with stress, and stress relief methods specifically tailored for HSPs. Learn how to manage emotions, especially negative ones, and explore effective stress reduction techniques that go beyond the surface to address the root causes of anxiety and pressure. Whether you're interested in learning how to lower stress, handle stress and pressure, or reduce stress through practical techniques, we provide insights and support based on The Work of Byron Katie. Discover how this transformative approach can help you decrease stress, find inner peace, and create balance in your life. Join us to learn about various coping strategies for stress, all designed to support HSPs in their journey toward emotional well-being.

In this episode of Startuprad.io, we explore how AI tone-of-voice recognition is revolutionizing industries like education and startups. Our guest, Daniel Iglesias, CEO and Founder of Digi-Sapiens, shares insights into their groundbreaking technology that analyzes not just what is said but how it's said. Revolutionizing Communication with AIWhat if your startup could decode emotional tones, improve communication, and deliver personalized user experiences? That's exactly what AI tone-of-voice recognition brings to the table. Whether you're a startup founder, investor, or tech enthusiast, this episode will open your eyes to the endless possibilities of this cutting-edge technology. Key Topics Covered:The Tech Behind AI Tone-of-Voice Recognition: How Digi-Sapiens' tools go beyond traditional speech recognition by focusing on tone, cadence, and emotion. Transforming Education: Learn about Laletu, a reading tutor powered by Digi-Sapiens, which supports students by evaluating their fluency and comprehension levels through tone-of-voice analysis. Real-World Applications for Startups: Discover how startups can leverage this technology to enhance customer interactions, train employees, and even develop personalized learning tools. Challenges and Opportunities: Daniel shares insights into navigating ethical considerations, overcoming biases in AI, and scaling this technology for global markets. Notable Insights:80% of communication is non-verbal u2013 Tone matters more than you think! Digi-Sapiens' technology helps address declining reading proficiency among students, providing tools that adapt to individual learners. Learn why Digi-Sapiens was crowned Startup of the Year 2024 by Frankfurt Forward, a testament to their innovation and social impact. Guest Spotlight: Daniel IglesiasWith a background in banking and technology consulting, Daniel took a bold step in 2020 to create Digi-Sapiens. His passion for education and social impact drove the development of AI-powered tools that are making a difference in schools and startups worldwide. Why This Episode Matters:This episode isn't just about AI u2013 it's about using technology to solve real-world problems. Whether you're an educator, a founder looking to optimize team dynamics, or an investor scouting the next big innovation, you'll walk away with actionable insights. Episode Links:More About Digi-Sapiens Startuprad.io Blog Call to Action:Enjoyed the episode? Don't forget to subscribe to Startuprad.io on your favorite podcasting platform, leave a review, and share this episode with your network! Follow us on social media and let us know your thoughts using #StartupradioAI. Interested in Working with us? Have a look here: https://www.passionfroot.me/startupradio

Episode #135. Today's topic is a technical skill on copywriting and its critical role in driving action and building brand trust.  Joining Abby to discuss is seasoned copywriter Dave Harland aka the Word Man. A naturally entertaining storyteller, over the past two decades Dave has built a notable career in persuasive writing that captures attention for brands such as Google, Jaguar, Tesco and Castor. He is a regular speaker at industry events and also has a LinkedIn following of almost 100k people who enjoy his witty stories - particularly leading scammers down rabbit holes and challenging bad actors on the internet.  In this episode Dave shares his definition of copywriting, 3 effective copywriting principles, when brands get it wrong, empathy for your audience, copywriting tips and brand success stories.   Plus Dave's career highs and lows and advice for marketers.    00:00 Welcome and why the art of copywriting is so important for marketers.  05:44 How being entertaining converts consumers into loyal fans.  07:52 Ryanair excels at self-deprecating, entertaining branding.  13:16 Brands misuse clichés and jargon which impacts consumer engagement.  18:56 Empathy is crucial for effective copywriting skills.  22:20 Knowing what is interesting to your audience.  26:50 How to improve your writing skills.  31:37 How Dave turned a career low into university writing opportunity.  36:46 Dave's career high and advice for marketers.    Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn Guest: Dave Harland | LinkedIn   The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com 

HANG OUT WITH ME ON YOUTUBE! “God's voice is a voice that has a horizon, whereas the voice of the evil leads you to a wall- it backs you into a corner.” If God spoke to you, how would his “tone of voice” sound? In a little concise teaching from Pope Francis, here four different hallmarks unique to God's tone of voice. I love how this teaching both meshed perfectly with the writings of St. Teresa of Avila and St. Faustina, and also expanded and universalized them!  If you've ever mistaken God's voice for the worst voice in your head (or wonder whether you're discerning it correctly,) you'll love this episode! Resources Come drop me a line and let me know what resonated with you in this episode! Are you daunted by the costs and options involved in learning Natural Family Planning? Connect with Catholic Women and Couples Natural Family Planning for FREE NFP training and personalized instruction in either English or Spanish! Also find them on Instagram @cwcnfp and Facebook here  Check out my full line of handmade beeswax candles in partnership with the Catholic All Year Marketplace, including my new scented Advent taper candles and fir tree scented Christmas tapers! You can also see the new Assisi candle in honor of Sts. Francis and Clare. Read the full text of Pope Francis's teaching on the characteristics of God's voice on the Vatican website.  

Send us a Text Message.In today's episode, we're diving into an essential toolkit for anyone dealing with conflict: the best questions for de-escalating tense situations. Drawing from my experiences mediating deeply entrenched conflicts and working in high-stress environments like youth crisis centers, I'll share specific types of questions that can help lower the temperature and foster more productive conversations. We'll explore how to open dialogues with neutral questions, how to prioritize urgent needs, and how to maintain empathy and understanding throughout the process. Plus, I'll touch on the importance of tone, body language, and offering a sense of control to the other party. Whether you're managing workplace disputes or personal conflicts, this episode provides actionable insights to help you navigate tricky interactions with confidence. Let's get started!

The Ton's out for summer. But over here, the Class of 1815 is still very much in session. In the first of our S3 Q&As, we'll be turning on our Regency location settings, standing on Crumbs sentry and tackling the hard-hitting questions of the social season. Which Soft Colin line still has us swooning? Which moonlight bisoux stole our hearts? And why can't we stop ourselves from laughing at the bleakest moment in Polin history? Elsewhere, we cool off from the heat by dipping our toes in the Season 4 waters, discussing a mysterious meeting at a masquerade and an urgent call for a tiny, unnamed redhead. And as Colin gets a taste of his own carriage-flavoured medicine, we'll be revisiting old, oblivious friends, mourning the missed moments of the season and confronting the most important question of all: Who broke the heart of everyone's favourite snake? * Spoiler Warning 13:55 – 16:55: Discussion of leaked Season 4 audition script * Show Notes – Crumbs Instagram: Sophie audition scene leak Instagram: Ryan Wheeler Twitter: Blooper Reel (via @bridgerton) TikTok: Mum, I'm in a Movie Instagram: Mum, I'm in a Movie Spotify: We Can't Be Friends (originally by Ariana Grande) - Atwood Quartet Spotify: Waiting for Tonight (originally by Jennifer Lopez) - Archer Marsh Deadine: Bridgerton's Nicola Coughlan Signs With CAA * Show Notes – Main Episode and Outro Shondaland: BTS featurette - A Dance Story ⁠⁠⁠ Barnes and Noble: Exclusive S3 Soundtrack, Colin's Blue Eyes Edition Etsy: Obvs's Hot Air Balloon Necklace RedBubble: Flamedork Spotify: Chandelier (originally by Sia) - Vitamin String Quartet ⁠ Spotify: I, Carrion (Icarian) - Hozier ⁠ * Follow Us Instagram⁠ ⁠ TikTok⁠ YouTube

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Hey everyone, welcome to the latest episode of Operation Agency Freedom. In today's show, I'll be sharing the story behind our recent rebranding from Dude Agency to Bloom. As the host, Chris Martinez, and CEO of Bloom, I'll walk you through our journey and the reasons behind this exciting change. We'll discuss how our focus has evolved from primarily providing outsourcing services to offering comprehensive management consulting and technology solutions for marketing agencies. Our goal is to help agencies increase profit, maximize value, unlock potential, and ultimately achieve an eight-figure exit. Throughout the episode, I'll share insights into the rebranding process, the challenges we faced, and the lessons we learned along the way. We'll also delve into the eight key areas where Bloom assists agencies, including fulfillment, client results, cash and profit management, leadership team dynamics, talent acquisition, customer retention, lead generation, sales performance, pricing, packaging, and strategic planning. Lastly, I'll share some impressive results our clients have achieved within the first 90 days of working with us, such as an average revenue growth of 18.71%, gross margin improvement of 39.47%, and a whopping 234.9% increase in net income. So, sit back, relax, and join me as we explore the exciting world of agency growth and the story behind our rebranding to Bloom.  

Peaceful relationships can come down to whether or not you speak with respect, love and kindness in your tone of voice and basic attitude, as this kind of communication creates an environment of calm, openness and comfort.Read more ›

Cindy Esliger talks about the art of communication in today's episode. If people aren't listening when we speak, it's time for a self-assessment. How are we presenting ourselves? Speaking isn't just saying something, it's about presenting a message in a manner that engages the audience. So if we aren't being listened to, are we the problem? And if so, how do we become a compelling speaker?The first step in getting others to listen to us is believing what we're saying. If we don't believe our own message, how can we expect others to? People are drawn to confidence and clarity, both of which are signs that the speaker knows what they're offering. Having confidence in our message is vital so Cindy offers four tips for helping us communicate confidently: 1. Know the topic, 2. Practice, 3. Anticipate questions, and 4. Visualize success.The art of effective communication requires preparation, identifying a main message to build supporting points around, and then understanding how to present it engagingly. The tone of voice, body language, and clear speech, all of these factors combine to help draw audiences into what is being said. Cindy notes that “effective communication is not just about what you say, but how you say it” but acknowledges that it takes practice. She shares five tips for conveying confidence through body language and solid advice on how to demonstrate authenticity, connect with an audience, and prepare the message being conveyed.Resources discussed in this episode:Guide to Improving Your Communication StyleAstronomic AudioConfidence Collective—Contact Cindy Esliger Career Confidence Coaching: website | instagram | facebook | linkedin | email

Send us a Text Message.Ever had a coaching conversation that felt like a missed opportunity? Maybe you left feeling unheard, misunderstood, or simply frustrated. The problem might not be what you're saying, but how you're saying it.In this episode, we explore the sneaky communication mistakes that even well-intentioned leaders make when coaching their teams. We're not talking about the obvious stuff – this is about the subtle slip-ups that can derail progress and stifle growth.Get ready to discover:Why you might be unintentionally shutting down your team's ideas (and how to truly listen instead)The "quick fix" trap that's actually making your team less capable (and a better way to empower them)How feedback can become a gift instead of a weapon (and why most leaders get it wrong)The secret language your team is speaking that you might be missing (hint: it's not just words)Why a one-size-fits-all approach to communication is a recipe for disaster (and how to tailor your approach for maximum impact)If you're ready to transform your coaching conversations from frustrating to fulfilling, this episode is packed with actionable insights you can use immediately.Additional resources mentioned in the episode:Episode 27:  Active Listening - A Leader's Essential SkillEpisode 16: Coaching Questions that Elevate Your Team's ThinkingEpisode 7: Two Ways to Foster a Culture of FeedbackResources for continued growth:Free Guide: Download my free "Own Your Worth" guide for extra tips and insights on using your achievements to land your next leadership promotion - https://thetailoredapproach.com/ownyourworth/ Want personalized help? Book a free clarity call with me to tackle imposter syndrome and what's holding you back from confidently nailing your next leadership interview - https://thetailoredapproach.as.me/leadershipclaritycall  Connect with Kele Belton:LinkedIn:  https://www.linkedin.com/in/kele-ruth-belton/ Instagram: https://www.instagram.com/thetailoredapproach/ Website: https://thetailoredapproach.com 

"The Tone of Voice" (6-2-2024) - Rev. Mike Graves

Send Katie a Text Message!! One of the most critical aspects of business is the sale—and your body language could be killing your close rate. An interior designer's nonverbal communication to clients must exude calm and confidence from the very beginning. But how exactly can you do that? Nancy Ganzekaufer is a body language trainer who specializes in marketing and sales strategies specifically for interior designers! In today's episode, Nancy walks us through exactly what we should be saying and doing throughout the sales process. Don't miss today's Coaching Corner at the end of the show! Grab your pen and notebook and press play on this in-depth conversation about the who and how of sales!In this episode, you will be able to:Discover how boosting your body language knowledge can help you close more sales.Learn what the Desire Sales Formula is and how to use it to land more dreamy interior design clients.Uncover what your gaze, hand gestures, and tone of voice are impacting your close rate.Full Show Notes Here!

We read words. But we hear tone of voice.

Head over to Sessions.us and sign up for a 14-day free no strings attached free trial. Eric Melchor is joined with Ray Berry – legend copy writer and founder of DSLX Content. In this episode we talk about how content is changing in B2B and what brands should do if they want to stay with the trends and be competitive from a content standpoint. Ray also shares his experience as a dyslexic founder. Thank you so much Ray for coming on. Thanks to B2BPodPros for producing this. Find out who upcoming guests are and get my newsletter in your inbox every week, subscribe at https://innovatorscanlaugh.substack.comBuying ad spots on large podcast ad networks sucks. We fixed that! Check out https://www.b2bpodpros.com to learn more.Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee. Check out our five most downloaded episodes: From Uber and BCG to building a telehealth for pets startup with Michael Fisher From Starcraft Player to Maximizing Customer Lifetime Value with Valentin Radu ...

Are you ready to fire up your sales copywriting and magnetize new clients through your content but you're wondering how to channel your energy into a powerful, clear message? The March Equinox just passed and Aries Season is here, which means that spring is coming, there's fresh bold energy in the air – can you feel it? I've been reflecting on where to focus all of this new creative energy I'm feeling and I'm making some big exciting moves! If you're like me and sometimes you have the tendency to get overexcited and take on too many projects, or you find your content starts to sound like it's all over the place – then you'll love this week's episode of the Creative Magic Club podcast where I share some super juicy copywriting prompts to help you build a stand out brand tone of voice. Authentic, clear messaging is key to building a brand identity that's attracting the right kinds of clients for your offer. Get ready to feel inspired, clear and ready to write some content that will stand out to your soul mate clients by buildng a brand strategy that confidently brings the best parts of you forward!Book your Money Making Content with Astrology Reading:https://withsarahmac.thrivecart.com/astro-offer/Join my Free Training Series - Cosmic Attraction Copywriting:https://withsarahmac.com/cosmic-attraction-copywriting/Loved this episode?! Let's keep playing together! Say hey on IG: https://www.instagram.com/creativemagicclub/ Check out the Freebies tab on my website: https://withsarahmac.com/ Share this episode with your friends! Please leave a review!

In This Episode... Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we're joined by Lauren Cressey and our stories include: Google's Rumoured Deal to Add Gemini to Apple Devices The Growing Trend in "Cheeky" Brand Voices TikTok Gets Banned in the US (Maybe?) Timestamps 02:10 Story 1 - Google's Rumoured Deal to Add Gemini to Apple Devices 13:20 Story 2 - The Growing Trend in "Cheeky" Brand Voices 26:06 Story 3 - TikTok Gets Banned in the US (Maybe?) 37:15 - The Tasks 44:24 - Quick-fire Questions Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/dojo-9/ Watch the podcast recording on YouTube: https://exposure.ninja/dojo-9 You May Also Enjoy… Create Content That Serves Your Target Customers | ft. Dale Davies https://exposureninja.com/podcast/dojo-8/ How Clear Brand Purpose Helps Your Marketing | ft. Ali Newton & Karl Hughes  https://exposureninja.com/podcast/dojo-7/ “Authentic Personal Branding Fuels MEGA Growth” | ft. Charlie Marchant https://exposureninja.com/podcast/dojo-6/ “Use Co-Branding To Increase Your Reach” | ft. Gemma Keighery https://exposureninja.com/podcast/dojo-5/ “The DMA is Bigger Than GDPR” | ft. Andy Tuxford https://exposureninja.com/podcast/dojo-4/    

In this engaging episode of 'Behind the Numbers', host Dave Bookbinder delves into a fascinating conversation with Sean Austin, the Founder and CEO of Helios Life Enterprises. The discussion centers around the extraordinary role of voice tone in shaping business outcomes. Sean unravels how his innovative algorithm at Helios aids in identifying voice changes and tonal variations, thereby facilitating a deeper understanding of the underlying messages conveyed. With his extensive experience in AI, Austin highlights the widespread applications of voice analytics, encompassing capital markets, interviews, and customer services. The conversation takes an interesting turn towards Market EQ, a venture co-founded by Sean, that provides an AI tool to analyze any communication. Designed to unravel the intricacies of language and measure voice volatility, Market EQ aims to enhance communication efficiency and instill confidence through a user-friendly platform. Diving deeper, the discussion unravels the substantial impact of voice tone and its potency in detecting deception, evaluating confidence, and accurately deciphering corporate genuineness. Sean unraveled the exceptional value of this technology in honing individuals' presentation skills and providing an edge to investment quants. The episode concludes with Sean imparting insightful advice to budding entrepreneurs, urging them to demonstrate resolve, perseverance, and to 'pound the pavement' in their respective journeys. Tune in to glean fascinating insights at the crossroads of technology, corporate communication, and market trends. About the Host: Dave Bookbinder is the person that clients reach out to when they need to know what their most important assets are worth. He's a corporate finance executive with a focus on business and intellectual property valuation. Known as a collaborative adviser, Dave has served thousands of client companies of all sizes and industries.  Dave is the author of two #1 best-selling books about the impact of human capital (PEOPLE!) on the valuation of a business enterprise called The NEW ROI: Return On Individuals & The NEW ROI: Going Behind The Numbers.  He's on a mission to change the conversation about how the accounting world recognizes the value of people's contributions to a business enterprise, and to quantify what every CEO on the planet claims: “Our people are this company's most valuable asset.”

Join me as we explore the power of ChatGPT for small business content marketing! Learn firsthand how AI can transform your strategy, from conducting research to crafting captivating captions. I'll share practical tips and insights on leveraging ChatGPT for SEO optimization, content repurposing, and more so you can confidently elevate your brand's online presence.Download The Content Creators Guide to ChatGTP: https://iden.myflodesk.com/chatgpt-creators⬇️ MORE THINGS, CHECK THEM OUT! ⬇️ ⟡ The S.O.S. Collective: https://iden.agency/thesoscollective ⟡ 1:1 Coaching: https://go.iden.agency/1-1-coaching ⟡ My Favorite Platforms: https://www.iden.agency/faves ⟡ Subscribe to my Email List: https://iden.myflodesk.com/subscribe

Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers. Your host is  Kelly Molson, Founder of Rubber Cheese.Download the Rubber Cheese 2023 Visitor Attraction Website Report - the annual benchmark statistics for the attractions sector.If you like what you hear, you can subscribe on iTunes, Spotify, and all the usual channels by searching Skip the Queue or visit our website rubbercheese.com/podcast.If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. And remember to follow us on Twitter for your chance to win the books that have been mentioned in this podcastCompetition ends on 29th March 2024. The winner will be contacted via Twitter. Show references:  https://www.theplotthickens.co.uk/https://www.linkedin.com/in/catherinewarrilow/Arival link - https://arival.travel/speakers/catherine-warrilow/TikTok link - https://www.tiktok.com/@the5minutementorCatherine Warrilow has 16 years industry experience and runs The Plot.  She creates brand proposition roadmaps for attraction and experience businesses who want to take a slightly rebellious approach to their marketing strategy. Transcription:   Kelly Molson: Welcome to Skip the Queue, a podcast for people working in or working with visitor attractions. I'm your host, Kelly Molson.On today's episode I speak with Catherine Warrilow, founder of The Plot, a brand marketing agency.Today we're immersing ourselves in brand. I'm asking Catherine what the heck is a brand proposition, why is it important and who in the tourism and attraction industry is absolutely nailing it?Kelly Molson: You can subscribe on all the usual channels by searching Skip the Queue.Kelly Molson: Catherine, welcome to Skip the Queue.Catherine Warrilow: Thank you very much, Kelly.Kelly Molson: I'm really excited that you have come on to chat today. Catherine and I met in a toilet at a conference, which is where you meet all of the best people at conferences, I have to say. But I'm really chuffed that you've been able to come on and join us today. So thank you for your time. Right, we are going to start with our icebreakers, as usual. And I want to know, what would people remember you for that you went to school with?Catherine Warrilow: Oh, my gosh. Probably the thing I remember the most, I don't know if anyone else would, is when body shop was at its height of popularity and all of their perfumes and stuff and their perfume oils. And I bought the vanilla one, which I was obsessed with, but I covered myself in the kind of the neat essence. So I spent a whole day at school smelling of ice creams with every teacher walking past going, "Why can I smell ice cream?". And everyone, "It's her.". So that is one of my standout memories. I think I was always quite creative and quirky, and I would braid my own hair like I'd been on holiday and put beads in it and come to school like that. Or smelling of ice creams.Kelly Molson: I love that. I feel like we're of the same era. And my lasting memory of the body shop is the Dewberry. The dewberry smell. You never smelt this any other time like that school time. And I had a friend who used to buy the oil and the shampoo and all, and she just smelt of that continuously. But that was my grandparents name as well, so it was really weird. Their name was Dewberry. Anyway, very od. Good memories. And I quite like that you smell like ice cream. I would love that about you.Catherine Warrilow: Yeah, it's worse things to smell of.Kelly Molson: Okay, second one, if you had to pick a fictional character to best describe yourself, who would you choose?Catherine Warrilow: Oh, my gosh. My instant one that I would like to say, but I'm not smart enough, would be Matilda. I would love to be Matilda, but I'm not. So who would it be? A fictional character? Gosh, that's so difficult. Maybe like Thelma from Scooby Doo. Problem solver.Kelly Molson: Yep. Quick on her. Yeah, I can see that about you. Good one. You've got Matilda vibes as well. Don't dumb that down. You've definitely got Matilda vibes going on.Catherine Warrilow: Well, I'll keep trying to move things with my mind and I'll let you know if I have any success.Kelly Molson: Good. Come back on the podcast, let us know. Okay. What is your unpopular opinion? What have you prepared for us?Catherine Warrilow: So I think this is one that's going to resonate with a lot of people and it's unpopular but common that travel tech is shit. So I don't get it. I don't get why we are so far behind other sectors, especially with ticketing tech. We sell billions of tickets to some of the most interesting and amazing attractions in the world. Not just in the country, in the world. Yet we still have major attractions who are having to reconcile paper tickets either because they're stuck with their tech, because they've had it so long they can't get away from it, or they're just not sure how to, or it's so difficult or slow or expensive. There must be someone or an organisation who can fix this, right?Catherine Warrilow: And I know people are trying, like Okto are trying, which is great, but surely there must be an easier way to get the right people around the table and say, "Right. In every instance when you sell a ticket to a customer, it should kind of look like this.". But at the moment, everyone's got different systems. None of them talk to each other. Everyone's slightly different when they break. It could take months to fix. And ultimately it's the customer who loses out because we can't deliver a really effective service. Whether in OTA or an attraction yourself, it's the customer that's left with a bad experience, by and large, because the ticket you booked has vanished from your basket, or it was available 1 minute and now it's not. Or the price has changed, or something weird, you don't even get your email. Or it's confusing.Catherine Warrilow: Which is why there's so little brand loyalty in our sector, I think. Because people will hop about and just book with whoever's quickest, easiest, cheapest at the time. And I think we've got a real challenge on our hands to up our game when it comes to tech. I don't know what you think.Kelly Molson: Well, I'm nodding along for people that aren't watching and are listening to this, I'm nodding along probably from a different perspective because we deal directly with the ticketing that the attraction would use. So their ticketing platform for something. I think you're probably a bit more focused on the OTAs and that kind of ticketing kind of stuff. I am in total agreement with you. I am completely nodding along going that there's nothing amazing and there should be something amazing.Catherine Warrilow: Yeah, I think it's unifying it. I think there's some good tech out there, and I'm not going to names, but there's some good tech. There's some average tech and there's some awful tech. But for the OTA and for the connectivity partner at that level, and ultimately for the customer. How do you bring together what's good and make it accessible across the board? I think that's the challenge, isn't it? How do we unify things so it's straightforward and you know what that process for B2B process should look like. And I think we're making progress, but I think it's slow.Catherine Warrilow: And I think there has been so much change in the sector from a kind of customer perspective, from a trend perspective, from the impacts of COVID from the impacts of the cost of living crisis, that it always seems to get pushed back in the queue a little bit. Whereas it needs to be at the top of the list all of the time. But that takes a lot of time and resource and dev and investment. But I've heard whisperings of a few people who are doing quite interesting things. So I'll be interested to see what happens over the next kind of 6,9,12 months.Kelly Molson: I think that's a challenge, isn't it? There's quite a lot of choice and it seems like every day there's a new ticketing platform or another OTA that's kind of that started and for good reasons, because obviously there's things out there that aren't working for people. But a bit more collaboration might stop giving people so much choice and actually start working together to refine the ones that are already out there and just make them better.Catherine Warrilow: Potentially, yeah. Or give them one aggregated channel that they can all slot into in the same way. Because even when you aggregate systems, the way you integrate them is still different. I'm still trying to figure out where that ownership needs to start. Is it the attractions and experiences saying, "Okay, we have to be able to deliver this for the customer," because ultimately, starting with the customer need is the right place to start? But how do you layer that back through the process to figure out where to start fixing the right problems?Kelly Molson: And you're right in what you said about that brand perception, then it's on the attraction, it's not on the OTA really, it's on the brand. And they need to kind of own that relationship with their client, which is what we're going to talk about today. So tell us a little bit about your background and where you've got today.Catherine Warrilow: Yes. Which makes me feel old. Some days I feel like a spring chicken and other days I'm like, "How have I been doing this for like 15 years?".Kelly Molson: I feel that.Catherine Warrilow: So I got married in 2007 and shortly after we had our first son, which is all very exciting and challenging at the same time. And alongside that, I decided that it would be a great idea to start my own business with a newborn baby and that if I could do that, then everything from there on in would be a breeze, which was kind of ridiculous looking back. But I set up as a kind of freelance PR and marketing support and fell into travel totally by accident. I knew someone who was running the team at owners direct at the time, the holiday rentals company, and they wanted someone to come in and basically secure them pr coverage as being a great choice for booking holiday rental, mainly UK and Europe, but some further afield. And it just kind of spiralled from there.Catherine Warrilow: I realised that there was a massive opportunity to up people's game when it came to pr and content, and that was before everything was about content creation and social. It was on the cusp of, "Okay, we can use Facebook to reach people organically and people just weren't really doing that.". It was pre having to pay to play. And I started making a bit of a name for myself within travel and started working for home away, which is now Vrbo. People like hard rock hotels, great little breaks. And it just grew from there. And I grew the business to a very small agency in rural Oxfordshire of about six people. And that's how I kind of accidentally fell into travel.Kelly Molson: I love that. I had no idea that it was an accidental as well. For some reason I thought that was it. That was always going to be your focus. It's amazing how these kind of things happen that guide our career, isn't it?Catherine Warrilow: Yeah, it just happened. And then we pitched actually for the pr for Days Out With The Kids many years ago. And were up against some really big agencies and I was like, "This is it. This is our kind of big moment.". And we really held our own against kind of top Manchester, Birmingham, London agencies. And in the end, the CEO at the time asked if I would go in house to set up their marketing strategy, their brand strategy, hire a team. They'd not long bought the business and it was covered in display ads and it was a mess, but it was driving millions of organic visits every year.Catherine Warrilow: And it was a cliche sliding doors moment where I was like, look, I've spent nine years building up this incredible business and it's my baby and I love it and I feel proud to have built it up, but this is an incredible opportunity to do something amazing. So I ended up kind of selling the business and going into Days Out With The Kids, which was just such a great decision because it gave me probably what I was craving in terms of building effective teams and working for household name brands. And that was the start of me going into employed roles for about, gosh, another eight or so years.Kelly Molson: Great. And now you've set off on another new adventure.Catherine Warrilow: Yes, because we reinvent ourselves, don't we? And go where the opportunities feel most exciting. Yeah. So I lost my job with Days Out last September, which was gutting, because again, that passion for building the most incredible teams was real. I hired some of the best people that I have ever hired and we're still great friends now, but when I left there, I was like, "Okay, I will apply for roles and I will ask my network if they would like to work with me.". It was as simple as that. I will figure this out as I go along. You know me, I'm quite an honest, heart on sleeve type person. I'm a bit of an oversharer. So I went onto LinkedIn and said I was gutted to say that I wasn't with days out anymore, but that the world was my oyster.Catherine Warrilow: And then people just started popping up from connections I've had for years. Connections through things like Arival, through other podcasts that I've done in the past, through content I've created, through past clients, all sorts, right back to my very early career. And I was like, "Actually, I think there is a big opportunity here for me to go back out on my own.". And I knew from the start I didn't want to build an agency. I didn't want to hire people. I just wanted to use all of that experience I've built up over travel over the last 15, 16 years and help people solve brand proposition problems that they can't see themselves with a slight rebellious streak in the middle of working with people who don't want to just follow the crowd. They want to do things a bit differently.Catherine Warrilow: They want to stand up and be heard and it's just gone from there. So I took on my first paying client at the beginning of November and it's incredible and I bloody love it. And I'm so glad that I fell back into this way of working and I just feel very lucky that I've been able to stay in the sector that I absolutely love.Kelly Molson: I'm so touched for you. I've got a big smile on my face as you're saying. I've watched your journey and I've watched how it's kind of played out. It's really interesting. Someone said to me a little while ago, you never know who's watching you never know who's taking interest. And I kind of like that. And I think you are someone that I've always, we have genuinely only met once in real life, in a toilet at a conference. But I've followed you for a long time on LinkedIn, and I've seen how helpful and supportive you are to the sector, and I've seen a lot of your posts that go out and talking about other issues and things like that as well, very openly and publicly.Kelly Molson: I've always really admired that about you and I think you are someone who's super helpful and stuff like that comes back tenfold. So when you put that post out, I know how tough that was. Like, I felt the emotion in that post for you, but was just like, I'd read that post, I was like, "She's got nothing to worry about here at all.". And I could see people comment in and I'm going to connect you to the, "Oh, we should talk, we should do this.". And I was like, "There you go. Good people. Good things come back to in tenfold.". So it's lovely to see you in this position.Catherine Warrilow: And it was amazing. And that gave me, I think, the foundation I needed to get back out there and carry on attending events and carry on creating content and sharing my thoughts and ideas and all of that kind of thing. And it was funny because a while before that, I'd asked a handful of people from my network kind of, what am I known for? And would you recommend me? And what would you recommend me for? And someone came back and said, "You care more about the result than you do about people's opinions.". And I think that sums me up quite well because I want the best outcome, whether that's for me and my business or for a partner that I'm working for. And I'm happy to say things people might not want to hear because I know it will get them a better outcome.Catherine Warrilow: And I think that's so important. And I think hopefully that comes across when I either talk to people or I post online that I am authentically who I say I am and you will genuinely get the best of me regardless of how big the challenge is. And that's really important to me. I'd say that's kind of a big part of my values is to share authentic truth rather than either kind of saying what everyone else is saying or saying what someone wants to hear, which will put people off as well. And that's kind of a good screening process in a way.Kelly Molson: Yes. It's a good way to cherry pick who's the right client, definitely wants to work for me and they're going to get me as well. I love this. Right, okay, we're going to talk about brand today. We're going to talk about brand proposition. What the heck is a brand proposition for our lovely listeners?Catherine Warrilow: Yeah, and it's a big question. It's basically everything a brand stands for. Absolutely everything a brand stands for. And that sounds quite overwhelming, but really it's not. It's a combination of kind of vision, mission, values. So where are you trying to get to and what are you doing to get there and how are you being when you do that? So what are the kind of the morals and values that underpin the business and that foundation takes you through everything to the point which you sell a product or service to a customer. And that will be everything from your tone of voice and your brand personality, how your brand looks and feels aesthetically, the channels you use to communicate with people and sell through.Catherine Warrilow: So it really is everything that kind of makes up what matters about a brand and what makes it different and why ultimately a customer would buy from you versus someone else. Which is why I touched on the kind of the challenges with ticketing in our sector because that is a huge obstacle for lots of OTAs in managing their brand proposition effectively because it will have a real knock on effect on the perception their customer has of that brand.Kelly Molson: And that element of it is slightly out of their control as well, isn't it? Which is unfortunate. What I like about this is that we are, I think as a whole, we're kind of coming away from that thing where people used to go, "Oh, I've got my brand sorted, because I've got my logo.". No, that's a brand element. This is not what we're talking about here. Why is brand proposition so important to get right.Catherine Warrilow: I think brand proposition comes down to what you sell, who to and for what gain. And the gain is the customer problem. So what problem do you solve for that customer? So days out, as an example, were going after the younger end of the audience who just want to find something with bragging rights and book it quick with the trust and ease of use of real person customer service on Whatsapp and pay with Klana. So book it Whatsapp to make sure you've got your tickets right backs and forwards with a real human being in real time and then pay for it later. So we knew exactly who were, who for and for what gain for that customer. That's why you have to get it right.Catherine Warrilow: And I speak to a lot of people who, a lot of clients who say they fall at the first hurdle with the first question, which is, "Who are you targeting?" And they're like, "Well, everyone who wants to travel.". And you're like, "No, you're not." 100% not. You might want to be on the radar of lots and lots of people, and lots of people might buy from you, but most people won't because there is so much choice. You've got to know exactly who you are talking to and why you fit the needs and the values of that person. And those values need to be reciprocal because you will never create brand ambassadors otherwise. You will create transient customers who will buy from you once and then move on. And that's an expensive customer to have.Catherine Warrilow: Whereas if your brand proposition is spot on and everything in the way you do business and the way you communicate, the way your customer service team communicate is consistent, people will buy into that feeling as well as what they're paying money for. And the booking process is part of what they're paying for. And that is part of the reason they will pay more, because they know it's quick and easy and if anything goes wrong, you'll sort it and they will pay 5% more for the privilege of that. Which means your pricing strategy is healthier as well. So all of these different things make up the brand proposition, not just the way your website looks or your logo. If it's lairy and orange and pink and green, that is not going to stand you apart from everyone else. It might get you noticed once.Catherine Warrilow: But all of that substance of your brand proposition below, that is what will engage, retain a customer, create an ambassador out of them, i.e.  They will leave a positive review, they will engage with your content, they will share your content, all of those things.Kelly Molson: That word substance is really important in this conversation, isn't it? Because a lot of people still, I think, view brand as very much the kind of aesthetic layer that sits on top of that. But it is about substance. This brand proposition has to run through the core of everything that you do. And it's not just about the visuals, it's about how you speak to people, your tone of voice, all of that kind of stuff as well. How do you start to shape that proposition? Where does an organisation start with that?Catherine Warrilow: Like I said before, it starts with that vision mission values piece. Because if you are not clear on where you are trying to get to, then how do you even start building things like content pillars, for example? And quite often there's a vision stuck up on the wall, in the office, in the meeting room, which no one could recite back to you and it actually doesn't mean anything. So having substance within the vision is the first point of call. The mission is how you get there and what you're doing to get there. And if you don't know that, you can't create goals, if you haven't got measurable goals, how do you define what success looks like?Catherine Warrilow: And that takes you into things like understanding your products and your revenue streams, because you might have really popular products and you're like, "Oh yeah, we're selling loads of these tools. They're so popular, everyone loves them. But why is that?". Is it because you're the cheapest on the market? And actually, if you look at your numbers, are you making any profit on that product? Because there's a massive difference between popular and profitable. So it matters because at the heart of the business is a need to be profitable. You want a product and service that people love and is profitable and that people rave about. And it drives you loads of repeat business and loads of new business through word of mouth.Catherine Warrilow: But to get to the point where you can set those goals that are measurable, you have to know where you're trying to get to. And what often happens, and what I find with a lot of partners is their vision is either ten years old and they're still kind of running around in circles trying to figure out how they get there. And it's not that anymore, because the market's changed, the customers changed, pricing has changed, they've got goals, but they're not measurable, or they've got customers and they never talk to them, they never ask them what they can do better or where else they buy from. So they've got no data, they've got a website that performs pretty well, but they never look at the analytics, so they don't know how they're acquiring customers or how much is costing them to acquire a customer.Catherine Warrilow: And that all of a sudden feels very messy and complicated, doesn't it? It feels overwhelming to start picking things off to make sure those things are happening in a sensible, logical order that takes you from A to B to make a profit. So I kind of break all those different things down into sections, create a roadmap specifically for the business, and bring to the table all of my expertise to start aligning those things. And what will happen is we'll find some massive gaps. The vision is totally wrong, or they're going after the whole market and they don't really know who their customer is, or so they're trying to talk to everybody, so their tone of voice is just beige, or their goals aren't the right goals, or they're not measurable, or they're measuring the wrong things.Catherine Warrilow: And you start to see where those opportunities are and you start to see the holes that need to be plugged. And suddenly brand proposition feels like a much simpler, tangible route forward, rather than this kind of crazy maze of stuff that you just don't know where to navigate first.Kelly Molson: Something you said at the start of that was really interesting, actually, as an aside question is somebody's mission or their vision, and the mission might be completely misaligned now it's been in place for ten years or so, and they're visiting it and the market has changed. How frequently should you look at those things? Like, I get my organisation together tomorrow, we set our new vision and mission. You would hope that we would be kind of checking in on that. Are we all aligned? Are we scenario? How often do you think that changes for people? And how frequently should you kind of refer back to it and go, "Is this still relevant?".Catherine Warrilow: That's such a good question and I think it should be in mind daily. And if a business is asked what their vision is and they can't recite it off like that, then it's not right or it's too complicated. And I did a big exercise with a client a couple of weeks ago, which was actually around their why and their purpose, because it was really important to them that they were running an ethical, sustainable business, that they gave something back to the community. But their why was about an, a four page long. And I challenged them on it and they said, "Oh yeah, well, actually the community part is really important to us and it wasn't in there anyway anywhere.". So what I did is an exercise where we distilled it down bit by bit.Catherine Warrilow: So we took out all of the filler words and had a look what was left and that came out as kind of care, community, making a difference and a handful of other things. So we stripped it right back and ended up with one sentence, which was about ten or twelve words long. I was like, that actually means something. And that is something you can look at every day and say, "Does launching this new product or service may give something back to the community?". Well, actually, no, it doesn't, because it's going to take us 20 years to fulfil that element. So do we scale it back? Do we make it simpler? Do we make it shorter? What do we do? Do we make it more accessible?Catherine Warrilow: I think if you can't look at least your vision on a daily basis and say the things on my to do list absolutely fit with that, then you need to challenge yourself on the tactics that you're implementing to reach that vision and the goals you've set for the business. So I think most people would hope, I would say quarterly in the team meeting.Kelly Molson: Yeah, that's exactly what people hope. Once a year we revisit that.Catherine Warrilow: I don't think you want to change it more than annually. You might tweak it if you have to keep throwing it out every year and redoing it. There's something wrong with your business model. But if you can look at it, mine's up on my wall. Mine's really simple. It's rebel plans for travel brands, which basically means a bit kind of rogue compared to your typical marketing strategy. And my why is because you don't want to be the same as everyone else and I don't want to do boring work. That's it. Simple as that. So if I look at my to do list today and say, "Is that boring or is that going to make a difference, and it's not, then I need to challenge myself on what I am delivering for that client or for my own business.".Catherine Warrilow: Am I saying I haven't written a blog for ages, I should write one? If it's crap to fill a space, then I shouldn't be doing it. I need to challenge myself to put the effort in, to think about what I want to say on that topic, how my opinion is different, how I back that opinion up, what other people are saying, bring in other voices and your vision and mission should make you do things properly, they should make you do them to a much higher standard and they should raise the game of your business, your team and the industry, because that's ultimately where you need to be to succeed, isn't it? You need to be pushing for better.Kelly Molson: I think we're all getting a very clear picture of what it would be like to work with you, Catherine, from this interview. Love it.Catherine Warrilow: It's a great screening process, isn't it? Some people will go, oh, my God, that sounds horrendous. That sounds like an awful lot of work. No, thank you. Other people will say, "I think she could see where we're going wrong, where we can't see it because we're so entrenched in what we're doing.".Kelly Molson:  Yeah. I'm sitting here going, "She needs to come in and work on our brand. This is what we need.". Okay. How does the brand proposition translate into what the consumer or the visitor engages with? I guess. How do you get your brand proposition across to them in the right way?Catherine Warrilow: Yeah, I think it gets really overcomplicated in a lot of businesses, and that's usually because bits have been tacked on at different times to try different things and see how they work. It should translate to everything. It should translate to the hero strap line across the homepage of your website. It should translate to the bios on your social channels. If you still have business cards, it should translate there. It should translate to how you conduct yourself in front of people, at events, in meetings, in pitches with customers. And one of the things that often gets forgotten and is why it gets all confused from a consumer facing perspective, is it should translate internally as well. Behind the scenes, how your team meetings run, how your one to ones run, the culture and the atmosphere in the office. It should translate through everything.Catherine Warrilow: Because if it doesn't, how do you expect your marketing team, your sales team, your customer service team to get that across to the customer if your staff don't feel it themselves? And that's probably the only thing that I miss about working in house, is creating that momentum and energy within a team. And it is absolutely astronomical. What a difference it makes to productivity, to engagement, to buy in, to smoothing out bumps when you go through difficult periods of change or reorganisation or someone leaves the business, or whatever it is. You can weather those kind of things so much more easily if you start with the people within your business and making that vision and mission exciting to them.Catherine Warrilow: And that might be down to the fact that the quarterly team meeting is just so incredibly painful and dull that people just switch off so they don't absorb any of the information about where the business is going next, because it's delivered in such a static, boring way that you need totally transform that and it needs to be led by the teams or it needs to be designed as a quiz or something like just make it different, make it more fun. And I guarantee then it becomes very easy to translate that through to everything from the customer's perspective because it will come through in tone of voice and how you handle a difficult customer service query. It will come through in creating content on TikTok or whatever channels you use. It will just be ingrained in everything.Kelly Molson: Because your team are owning that and they've got such an input into the kind of division and the mission and the brand proposition, they then can sell that on to the consumers. So they're your internal ambassadors. We talked about ambassadors earlier.Catherine Warrilow: Yeah.Kelly Molson:  And obviously that's going to help with recruitment as well. If you've got a really strong kind of brand proposition, more people want to come and be involved in that too.Catherine Warrilow: Yeah. And it brings confidence to everything. I mean, our job descriptions at Days Out attracted people who weren't even looking for a job because they saw the ad. They were like, "Oh, my gosh, I didn't even think I wanted to move and now I do.". And I had to apply because they were written by real people, designed for real people who just want to be in jobs which they love and they feel invested in and appreciated and rewarded and recognised.Catherine Warrilow: So it was less about, you must have five years of this, you must be able to do that and more about, do you want to come to work and actually feel like you want to be there and that you want to work really hard because you care about making a difference to that business because they are as invested as you are in the brand. And, yeah, recruitment is a difficult business and retention is a difficult business. So if you can bring together all of those things in such an incredible way across everything you do, then recruiting all of a sudden becomes a joy. And seeing people who want to work for you is incredible.Catherine Warrilow: So, yeah, it affects everything and you can see I get really excited about that because I think we so often forget that it's our people that will drive the success and we just go over that shiny thing over there. But actually, if you don't tell anyone else in the business what that shiny thing is and why it matters, then how on earth are you going to move mountains to get to that point?Kelly Molson: Totally agree with every single word that you're saying, Catherine. Totally agree with it. Right. We've talked about what it is, who's doing it well, tourism and attraction industry and why.Catherine Warrilow: Gosh. So I mentioned my time at doubt with the kids, and it was a very different beast when I was there, because were really trying to make fundamental changes in how we monetise the site, whereas now they've come so far, and I think I have to call out their content strategy and their content team, because in an incredibly crowded market, where you are competing for the attention of parents, the most time poor people on the planet, they have totally understood what type of content resonates with people, and they've understood how to keep people engaged in a community. And that might be anything from behind the scenes, an attraction, quite literal content. But that whole kind of.Catherine Warrilow: Oh, my gosh, you won't believe what's round this corner at this tiny farm park and bringing to life the lesser known attractions that have huge amounts to offer customers through to stuff that's trending, whether that's pop culture or music, tv, film, just tapping into the mood of the nation. My definition of that is situational relevance. So how do you bring together a situation or trend that's important to people now with the relevance of your brand? And it goes back to what we're saying about tone of voice before. What's your perspective on that topic? Why would a customer engage with your brand about that topic if it's not literally trying to sell them a ticket to an attraction?Catherine Warrilow: And I think what they've done with channels like TikTok, for example, is they've absolutely understood, A, what problem they solve for the customer, but B, what's important to them now and what they're talking about right this minute, because that will be different today to it is tomorrow. And they are quick and they are agile and they are reactive to trends and topics, and they've understood how to have that conversation with someone within their audience demographic. And that's not easy. That is a huge undertaking of time and effort and research, and it doesn't take two minutes to create a decent TikTok that's going to engage people. People think it's like an instantaneous throwaway channel, but it's not. And you've got to hook people in about a second and a. So I think they're doing great things.Catherine Warrilow: When it comes to attractions, Cannon Hall Farm in Barnsley in Yorkshire, I think are epic. I think, again, they captured situational relevance by streaming things like lambing season on Facebook. Years and years ago, they started doing that and they were like, "Oh, we're on something.". People want to watch the lambs being born and how we care for them and how we bring new life into the world and how good that feels. And that led to them doing a whole series with Channel five. And I just think they had their vision and mission and products spot on. They had the foundations. They knew what they were delivering, who to for what gain. They were bringing people up close and personal with farming life in a way that just captured families. And I think they've sustained that, and I think that's quite difficult to do.Catherine Warrilow: I think they've evolved with the times, and they've carried on improving their products, and they've carried on communicating that to people who want that type of experience. So I think that they're brilliant. And then the other one would be Marsh Farm in Essex. Their understanding of events and how to capture people through events is out of this world. And what they do is they look, I don't think they intentionally do it, but what they've managed to do is create a triangle between celebrity. So someone like Daisy Solomon and how she celebrates Halloween, for example, and an experience that they can deliver that captures that to people in a way they can afford.Catherine Warrilow: So their pumpkin patches and photo moments around Halloween are mind blowing, because what they've done, they've looked at what people want to achieve at the celebrity level, but potentially can't cover their front doorstep in a million pumpkins and have ghosts coming out of every part of the.Kelly Molson: Catherine, honestly.Catherine Warrilow: But they can go and have that experience at Marsh Farm with their kids, take photos of their kids in a wheelbarrow surrounded by pumpkins, and feel like they've had a slice of that lifestyle. And they up their game with every single event they do. And it's remarkable. And the effort that goes into delivering that wrapped up with incredible customer service is second to none. And I think a lot of attractions can learn from how they deliver that experience.Kelly Molson: I totally agree. Marsh Farm is James Sinclair, isn't it? That's him, yes.Catherine Warrilow: And Aaron Oathman. Yeah.Kelly Molson: James actually came on the podcast.He was a really early guest on the first season of the podcast when me and my old co founder used to do it together. Actually, I think my co founder interviewed James on his own, actually. I don't think I was on that one. But we had seen James, he'd been on our radar for a long time. And he is a smart cookie. He really is a smart. I think he's probably a bit marmite for people, in all honesty. But that's a good thing, right? That's filthy. But I absolutely love his content. I love it. I can sit and watch it all day long and he's got so much to talk about and there's so much value that he delivers as well. So from a personal brand perspective, I think he's kind of nailing that as well.Catherine Warrilow: Oh, 100%. And that's something we haven't even touched on, is personal brand. That's a conversation for another day. But it fits in neatly with getting your people invested in the business vision, because they are your brand ambassadors. They are the people going out to events and selling the dream. And some people don't see the value of that, but the way they conduct themselves, especially if you're in B2B and you're in trade events and you're negotiating relationships with suppliers or trying to get people to come to your stand and talk to you about a product or service, they're not going to do that unless your personal brand has that magnetism. And you're absolutely right, James has that magnetism.Kelly Molson: Yeah. Which, again, is going to help with his recruitment and then building those brands and then vision. So it's all part and parcel of the same thing. Exactly. I love it. Great examples as well. Thank you for sharing those. What are your top tips that you'd like to share with our listeners today?Catherine Warrilow: So, the first one I won't labour over, because it's getting your people aligned with your vision, and we've talked about that a lot. It all starts there. If you can't get people to adore the plans of the business, then it's going to be hard work to get to that point. I think the second one is something we touched on early on. It's about authenticity. Whether you're customer facing and you're an attraction or an experience, whether you're an OTA, whether you're a res tech company. Authenticity, I think, is everything. If you can't do something, don't say you can. If you can't fix something, don't say you can. Be honest. Just be honest about everything, with your customers, with your teams, with your partners, and do your absolute best to find the right solution.Catherine Warrilow: So if you let a customer down, don't gloss over and say, "Oh, well, we couldn't have controlled that.". Say, "We're gutted that this has happened, we can't fix it, but this is what we're going to do to avoid it happening again. This is the problem we've uncovered.". Just bring it all to the surface. I don't understand why brands don't let people see in. Because we know as customers that the brands we resonate with and have an affinity with are the ones we trust. It's as simple as that. So why not let people into that world a bit more? And the way we use social these days allows us to do that, allows us to have a window into our world. So use that to your advantage. Show you're listening.Catherine Warrilow: Show that you take on board feedback, whether that's internally, externally or otherwise, and just be the best, genuine version of yourself and your business that you can be. And then the third thing I would say is, try new stuff now. So if you're not on TikTok and you're like, "We need to be on TikTok, but we don't understand it, we don't get it, we don't have the resource.". Don't put it off. You will never have enough resource for everything you want to do. You will never be a master at all things. But try them now. Don't have them on that forever to do list. Whether that's approaching a new partner or researching a new sector within tours, experiences and attractions, do it now.Catherine Warrilow: And if you're listening to this or watching this and you've had one of those things on your list, please do something about it this week and come back and tell us both what you've done, because I think you just need that push in the right direction. People wait for the perfect moment to try something new or do something new or launch something new. There is never a perfect moment. You will miss the boat. And then you have that constant frustration of, "Oh, those guys are doing it brilliantly. Why didn't we just dot.". Because if you had have done, you probably would be creating great content on that channel now. You probably would be in a partnership with that new wine tour. Just don't wait. Trends come and go. Just get on with it. Stop waiting.Kelly Molson: I feel like you've also just made us about 400 people's accountability partners there as well. So thanks for that.Catherine Warrilow: Okay, I'm going to rescind that last bit. Tell me what you've done this week.Kelly Molson: Take it, send and email us. All Catherine's details will be in the show notes. It's fine. You can email us both. Let us know what you've taken off your list and what you've gone ahead with. We want to know. I'm joking. All 400 of you and more. It's great tips. Thank you for sharing today. I've really thoroughly enjoyed this. Where can we get more from you? You're actually going to be talking soon. At quite a large event, aren't you?Catherine Warrilow: Yeah. So you can see me in person at Arival first weekend of March. So I'll be talking about everything we've talked about today, actually taking your mission and vision and values right through to monetisation and figuring out where those gaps are in the middle. So that'd be a really practical, hands on workshop. I'm a real kind of sharpie marker and paper type person, so you will actually get a physical roadmap to take away and fill in yourself, which I think is going to be really fun. I'm a massive oversharer, like I said, so you can find me on LinkedIn a lot, on TikTok a lot. I can't profess to be a TikTok expert by any stretch, but I am persevering because I think it's a brilliant channel to share quick pieces of advice and tips and hacks.Catherine Warrilow: So little things that you can do right now that will improve the brand strategy within your business. So, yeah, you can find me quite easily, I'm afraid.Kelly Molson: We will put all of Catherine's details in the show notes as well, so you just can refer back to there and you'll be able to find her. One thing I would say about Catherine's website, you have to go and cheque it out, because there's a little line on Catherine's website that I absolutely love. It says, "You need help, we're ready to fix your shit.". And I was like, "Yeah, she absolutely is. This woman is going to fix your shit.". Okay. I always end the episodes with a book that our guests love. So, what have you brought to recommend to our listeners today?Catherine Warrilow: So, it's ironic, actually, because my two book recommendations, the first one's called The Power of Doing Less, by an author called Fergus O'Connell. And this is about getting rid of all the distractions and noise. And it's a really simple, short book that you'll want to keep on your desk with post it notes in pages, because it's just a good reminder of things like, "Am I the best person to do this? Is there someone else in the business that is better at this and should be doing this? Do I need to do it now? Is it important right now? Or am I just doing it because it's the top of the list? Should I be doing it in the way I think I should be doing it? Should I be doing part of it and not all of it?".Catherine Warrilow: And it's just a great sanity cheque deck for not being a busy fool. And I love that. And it just keeps you sharp in terms of prioritising because nothing's ever urgent. It's either important or it's not. And then the second one, again, a bit ironic, based on my kind of love of bringing lots and lots of different things together, is called The One Thing by Gary Keller. Actually, it's not ironic really, because really, that's about the vision. Like, what is the one thing we are trying to do here and does everything else we're doing align to that one purpose? That is just such a brilliant book and it really helps you get focused and clarity on what you're doing and why. So, yeah, those are my two recommendations.Kelly Molson: Brilliant books, and they haven't come up previously as well. I love this. I always like it when a guest brings a book. I'm like, "Oh, that's gone on to my list as well.". Listeners, if you want to win a copy of Catherine's books, so as ever, go over to our twitter account and retweet this episode announcement with the words, I want Catherine's books and you'll be in with the chance of winning them. We also have a I'll put it in the show notes, but we have a brilliant blog on our website, on the Rubber Cheese website that lists all of these books that our guests come on and share. So it's become kind of a virtual library for people to go and refer to back to over the years. So thank you for adding to our library today.Kelly Molson: Thank you for coming on and sharing. It's been a great chat. I've thoroughly enjoyed it. I love talking about brand. It is a little bit of my background as well, so I completely understand and embrace everything that you've talked about today. Good luck at Arival. I hope that goes brilliantly and I look forward to all of those emails that we're about to receive about people taking things off their list, doing them.Catherine Warrilow: And I'll see you in a toilet somewhere soon, hopefully.Kelly Molson: Probably. Like I said, all the best people meet in toilets.Catherine Warrilow: Thanks, Kelly.Kelly Molson:  Thanks for listening to Skip The Queue. If you've enjoyed this podcast, please leave us a five star review. It really helps others find us. And remember to follow us on Twitter for your chance to win the books that have been mentioned. Skip the queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers. You can find show notes and transcriptions from this episode and more over on our website, rubbercheese.com/podcast. The 2023 Visitor Attraction Website Report is now LIVE! Dive into groundbreaking benchmarks for the industryGain a better understanding of how to achieve the highest conversion ratesExplore the "why" behind visitor attraction site performanceLearn the impact of website optimisation and visitor engagement on conversion ratesUncover key steps to enhance user experience for greater conversionsDownload the report now for invaluable insights and actionable recommendations!

Mastering your Tone of Voice: ChatGTP vs Humans?How important is your tone of voice in both spoken and written communication?  What can happen if you get your tone wrong?  AI understands that the tone of what you say really matters and it can suggest different tones for you. Let's make sure that we hit the right tone every time.Join Robin Kermode and Sian Hansen as they discuss these and other questions about the importance of getting your tone right in another episode of this fun podcast series. 

In this 25th  episode of Wellness Wednesday, Beth Gustin, LPC, Robin Ennis, LCSW, CPC, express the importance of words, tone of voice and etiquette when interacting with others. How we adjust, correct and acknowledge others verbal communication. How do we interpret tone and how do we interact with ourselves.   Check out all the Wellness Wednesday episodes.   Show Hosts:             Robin Ennis on the web at www.robinennislcsw.com             Beth Gustin, LPC, NCC, EMDRIA Approved Consultant, CAGCS, PLGS             Www.transitioningthroughchange.com   You can message Beth and Robin by calling 612-367-6093 or by email. They are looking forward to hearing from you! Read More

This episode is designed to assist you in the next step of executing your brand and all the challenging and scary things it brings with it! You've defined your brand character, developed your TOV (Tone of Voice), and next comes the messaging. But what does that really entail? Bringing the brand you've spent countless hours creating to life can give you an “OH $^!t” moment. But don't worry. We have you covered and give you the tools you need so you can put your plan into action! If you haven't already listened to our episodes on brand character and TOV, go download them NOW! Do you want to stand out in your industry and get more sales? Show you're different to attract and retain top talent? Build a brand that drives real business results? Grab your Brand Strategy Workbook at: https://forthright-people.com/brand-strategy And as always, if you need help in building your Marketing Smarts, don't hesitate to reach out to us at: ForthRight-People.com. FACEBOOK https://www.facebook.com/forthrightpeople.marketingagency INSTAGRAM https://www.instagram.com/forthrightpeople/ LINKEDIN https://www.linkedin.com/company/forthright-people/ WORKSHEETS https://www.forthright-people.com/resources VIRTUAL CONSULTANCY https://www.forthright-people.com/shop

If you truly want to be heard whenever you speak, you need make sure your nonverbal communication (posture, attitude, tone, and timing) isn't sabotaging your message. In today's episode of the Secure Marriage Podcast, you'll learn why HOW you say things says more about WHAT you're saying than the actual words you use.

You've defined your brand character, developed your TOV (Tone of Voice), and next comes the messaging. But what does that really entail? Bringing the brand you've spent countless hours creating to life can give you an “OH $^!t” moment. But don't worry. We have you covered and give you the tools you need so you can put your plan into action! Be sure to catch the full episode here.

Adjusting your tone of voice to your archetype and being consistent with it is crucial to build a solid personal brand. By tailoring your tone of voice to your specific archetype, you'll create a persona that perfectly resonates with your superfans. Today's solo episode is all about tone of voice, how to use it, make it match your archetype, and creating messaging that's consistent with it. You'll hear about what words are the perfect fit for each archetype and why aligning your archetype and tone of voice is crucial in branding. I'll also share examples of wording that showcase archetypes' qualities and values, and much more. Tune in to episode 79 of The Brand Therapist and discover the transformative power of matching your archetype with the right tone of voice.In This Episode, You Will Learn:Why should your tone of voice be aligned with your archetype (1:10)What's the tone of voice of each archetype (2:30)What happens when you tailor your tone of voice to your archetype ( 7:00)Some examples of phrases that fit specific tones of voice (9:20)Let's Connect!WebsiteLinkedIn Hosted on Acast. See acast.com/privacy for more information.

Ever feel like you're expressing yourself like a #boss and the other person is like, “Why are you yelling? Please don't scream at me.” And then you're all, “Whaaaa?! I'M NOT SCREAMING!” Or have you ever addressed something with your partner/bestie/co-worker and they told you your tone was a bit harsh? Um. Yeah. Me too. Recently, a listener reached out to the show and asked how she could better control her voice when talking about serious issues with her husband. Often we think we are being crystal-fucking-clear about WHAT we are saying to another person, but in the passion of our emotions, we often lose sight of HOW we are expressing our thoughts. In this episode, I spill nine, super-easy-to-implement communication hacks you can use to control your tone, not lose your ever-lovin' mind, and communicate in a way that gets your point across and your needs met. Boom. Just like that. This pod explores: My favorite body-related, go-to tactic to use in the middle of a heated conversation How to develop a “code word” or “phrase” to signal the convo is going off the rails What to do if you actually DO lose your shit and need to clean up your mess   ADDITIONAL RESOURCES: [AMY SAYS] EP#494 – 9 POWERFUL COMMUNICATION HACKS   HIRE ME TO SPEAK AT YOUR EVENT! ACCESS ‘ENOUGHNESS'. POWERFULLY NAVIGATE FEAR. SPEAK UP FOR YOURSELF. LEARN MORE >> I have three battle-tested (and badass) keynote speeches that are ready to be delivered to your company, organization, group, or association. If you or anyone you know could benefit from me droppin' some gems (um, like, who couldn't use some new tools?) please send them to THIS FANCY INFO PAGE on my site where you/they can message me directly about specific needs.   HOW TO LEAVE APPLE PODCASTS REVIEWS: Click the “Subscribe on Apple Podcasts” button below or go HERE Click on blue button that reads “view in Apple Podcasts” which will open the podcast into your personal Apple Podcasts account Click “Ratings & Reviews” under the show title Click the star rating of choice and then click the “Write a Review” button You can also click “Subscribe” under the podcast photo to be automatically notified of new episodes   WANT TO SUBMIT A SHOW TOPIC? Swing by THIS PAGE and let us hear what you would like us to sound off on!

In this episode of the Play Therapy Podcast, I delve into a topic of the power of tone of voice in play therapy. A listener from Maryland named Batsheva posed an excellent question about how our tone can profoundly impact a therapy session. I discuss the significance of aligning our tone with a child's emotions, ensuring our tone reflects their feelings accurately. Additionally, I emphasize the importance of maintaining a neutral tone when setting limits or offering choices. We explore how a positive and encouraging tone can bolster a child's efforts. Towards the end, I express my deep gratitude to our incredible community of child-centered play therapists and encourage them to keep changing lives through their invaluable work.   Podcast HQ: https://www.playtherapypodcast.com Play Therapy Training HQ: https://www.playtherapynow.com Email me: brenna@thekidcounselor.com Follow me on Twitter: @thekidcounselor   https://twitter.com/thekidcounselor   References: Cochran, N., Nordling, W., & Cochran, J. (2010). Child-Centered Play Therapy (1st ed.). Wiley. VanFleet, R., Sywulak, A. E., & Sniscak, C. C. (2010). Child-centered play therapy. Guilford Press. Landreth, G. L. (2002). Play therapy: The art of the relationship (2nd ed.). Brunner-Routledge. Bratton, S. C., Landreth, G. L., Kellam, T., & Blackard, S. R. (2006). Child parent relationship therapy (CPRT) treatment manual: A 10-session filial therapy model for training parents. Routledge/Taylor & Francis Group. Benedict, Helen. Themes in Play Therapy. Used with permission to Heartland Play Therapy Institute.

Welcome back, delightful listeners, to another captivating episode of the Delight in the Limelight Podcast! Today, we are diving into the art of persuasion and the power of belief with our guest, Heather Hansen. Heather Hansen, a best-selling author and keynote speaker, brings a unique blend of expertise as a trial attorney, psychology degree holder, mediator, and former TV anchor. She combines these experiences to help her clients advocate for their ideas, their products, and services. In this podcast Heather shares her intriguing journey from a courtroom setup to an unexpected realization about the role of laughter in her profession. We'll explore the importance of building belief within ourselves and convincing others to believe in our abilities. Heather will walk us through her three C's – compassion, curiosity, and credibility – that are vital for winning over any jury, be it inner or outer. Get ready to unlock your potential and discover the transformative power of persuasion in this thought-provoking episode of the Delight in the Limelight Podcast!Click here to check the full show notes

In this guided meditation, we explore the challenging emotions of condescension and arrogance. While these emotions may not necessarily pertain to your current state, they are used as examples to help you become more attuned to your own difficult emotions,  your responses to them, and how you can best discover and tend to your emotional needs. The central focus lies in cultivating awareness of these challenging emotions, developing tolerance, and acceptance, and uncovering pathways toward greater ease, resolution, and self-care. By becoming aware of your tone of voice, you gain the capacity to transform the quality of your life experience. With awareness of your tone of voice, you can ask these questions: "How can I better care for myself? What needs do I have? and what tone of voice would empower me to be my best self?" Often, we've conditioned ourselves to be oblivious when condescension or arrogance surfaces, especially in our close relationships. Acknowledging these moments and sincerely asking these questions leads you to guidance that allows you to influence them positively through your tone of voice. Observe the paradox that when you become a neutral observer, a witness, or simply engage with honest awareness, the quality of your arrogance, opens the door to not being controlled by this emotion. You become in a state of awareness, rather than reacting from the emotion.  Additionally, you will find out how you can discover how to care for others while tending to your own needs. In that moment of contemplation, it's truly remarkable to witness the transformative power of vulnerability, transparency, and the power of awareness. By being aware of instances where your tone of voice contributes to suffering and expressing your intention to infuse compassion and wisdom into your words, you will be shown how to initiate a dynamic and nurturing relationship with yourself. Understand that not every situation is a one-size-fits-all approach; sometimes, authenticity at the moment may not be the optimal choice. You will be shown how to consult your inner wisdom regarding your desire to care for yourself when you're feeling arrogant, and whether it's best to express yourself or not. • The Introspective Guides: download your copy here. • Watch the video of this episode: on our YouTube channel. • Read the transcription & listen to this episode: at Awareness That Heals.

In this guided meditation, we will use specific emotions to directly witness your tone of voice. In doing so, you can begin to guide yourself to the best parts of yourself as well as those of others. We will explore the emotions of intolerance, impatience, and annoyance. So, if your emotions are different, simply substitute your own emotions. Recognize your tone of voice and whether it is annoyance or irritation, timidity or insecurity. You need to be aware of the tones of voice that cause you and others the most suffering. Only you can decide whether you're going to look at your tone of voice and which ones are most helpful to you and which ones are more injurious. It's very important to bring your heart and wisdom into your tone of voice and notice how much it can change the quality of your life. If you see any resistance, notice and acknowledge it. You will see how to go deep and allow yourself to be exactly where you are. Then ask, “How would I like to shift my tone from irritation, impatience, intolerance, and agitation, and move it toward being more friendly.” It's a combination of shifting your tone, taking care of your needs, and asking what kind of tone gives you the best chance of receiving what you need. This experiment may need to be repeated because it's not easy at first—especially when you're impatient or intolerant or when you're reacting in a resistant state and not in a state of well-being. Often, you can recognize a shift in your tone of voice when you're feeling uneasy because you have a need that was not responded to in the way you desired. You will be supported to look for the tone that is going to serve your most important needs when your emotional reaction is impatient or intolerant. When doing this investigation you can experience it like having a harmonic, musical sound,  optimizing the chance of receptivity. By continuing to practice, the payoff is that your heart becomes more engaged and negativity becomes more contained. See if you can appreciate that you have a desire to discover your needs and convey them with a tone that dignifies your life. • The Introspective Guides: download your copy here. • Watch the video of this episode: on our YouTube channel. • Read the transcription & listen to this episode: at Awareness That Heals.    

In this episode, you'll learn... And, the mindset blocks that might be keeping you stuck in a small, squeaky voice   For more inspiration and to join the Fully Expressed Program, check out www.speaktoinspire.com.  

In this episode of Kitchen Side, Omniscient Digital founders, Allie Decker, Alex Birkett, and David Ly Khim have a behind-the-scenes conversation about marketing strategies and ideas. They discuss the importance of focusing on the basics of marketing and the tendency to chase after new and novel ideas. They draw analogies to fitness and discuss the idea of every company being a media company. They also discuss the misconception that companies need to create viral and entertaining content to succeed in marketing, emphasizing the importance of mastering the basics and creating quality content that is relevant and helpful to the target audience.They also touch on the subjective nature of content quality and the importance of subject matter expertise and tone of voice in content creation. The conversation concludes with a discussion about different types of marketers and their characteristics.TopicsThe concept of content qualityThe tendency to chase after new ideas in marketingThe importance of focusing on the basics of marketingThe responsibility of companies to advocate for starting with the basicsDefining quality content and having a sense of tasteEstablishing a vision and exclusionary Creating a checklist for qualityThe importance of subject matter expertise in contentThe role of tone and voice in content qualityDefining objective criteria for quality contentThe importance of defining tone in outsourced contentGuidelines for tone of voice in content creationDifferentiating between being kind and being niceDemand Generation and Growth MarketersShow LinksConnect with David Khim on LinkedIn and TwitterConnect with Alex Birkett on LinkedIn and TwitterConnect with Allie Decker on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterWhat is Kitchen Side?One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture.You understand how things look from the inside and how that differs from the outside.You understand how the sausage is made. As an agency ourselves, we're working both on growing our clients' businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business.We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship.Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Observational Banter is back with the season 5 premiere! This week I tell small stories about my summer job, Skatepark Hero, interstate flat tires, AIW's Over the Line, and so much more! Make sure to share the podcast with whoever you'd like! Music: Bensound.com

This episode features an interview with Katherine King, Director of Employee Communications at Etsy. She has been with the global ecommerce company since 2018, serving the internal communications function through Etsy's massive growth. Previously, Katherine was a dialogue strategist where she developed brands' customer-facing tone of voice for clients like American Express, Gerber, and Southwest Airlines.In this episode, Amanda and Katherine discuss the spectrum of tone and voice, key business relationships that improve employee communications, and helping leaders develop empathetic messages.-------------------“A reliable tone breeds familiarity, and familiarity is the precursor to trust. The more that we can breed familiarity with leadership and their authentic voice, the greater trust the team will have and the better the business will be. And I know that that seems like a big jump, but there is actual data backing up how trust impacts your business' bottom line, and its employees' trust in their employer. And that's everything from NPS to retention and engagement – these are all things that do affect your bottom line.” – Katherine King-------------------Episode Timestamps:*(02:17): Katherine's background*(06:31): Segment: Story Time*(11:29): Segment: Getting Tactical*(12:02): Key relationships that help employee comms*(21:18): Segment: Ripped From The Headlines*(21:46): How Katherine helps leaders build empathy and compassion*(25:23): Why tone of voice matters*(28:01): Katherine explains the spectrum of tone and voice*(38:17): Segment: Asking For a Friend-------------------Links:Connect with Katherine on LinkedInEdelman Trust BarometerConnect with Amanda on LinkedInwww.simpplr.com/podcast

It's so important to create your brand's Tone of Voice (TOV). But, effectively carrying it across all marketing channels and types of communication can be tricky. In this Quick Hit, we give you the first 2 of 4 points to consider. Be sure to catch the full episode here.

If I asked you to describe the tone of voice in which you speak to yourself when you've done something or said something that feels incongruent with your goals, what would it sound like? Hear how one simple practice of shifting your tone of voice can shake so much loose for you, and help you create a wildly satisfying life and career. Get full show notes and more information here: https://www.korilinn.com/128

Download my shadowing analysis from the hit show on HBO The White Lotus: https://hadarshemesh.com/jennifer-coolidge-shadowing-freebie/ Shadowing is a great way to practice your pronunciation, prosody, grammar and so much more, and in this episode, we'll focus on the intonation and rhythm from one of my favorite actresses, Jennifer Coolidge from the show The White Lotus, Season 1 and 2! Today, I'm going to walk you through practicing your intonation and rhythm, using scenes with Tanya McQuoid (Jennifer Coolidge) from the HBO show The White Lotus. Watch the video version here: https://hadarshemesh.com/magazine/practice-english-with-jennifer-coolidge/ I also prepared for you a free PDF with the shadowing analysis and notes so you can practice this speech on your own. Here's the PDF with analysis again. Join the list for my program New Sound where you will transform your English and learn more about shadowing, pronunciation, mindset, and so much more! https://hadarshemesh.com/join/ Did you like this shadowing practice? There's more! Here are links to other episodes you might like: Reese Witherspoon's Woman of the Year Speech Shonda Rhimes' TED Talk ‘My year of saying yes to everything' Taylor Swift's Commencement Speech at NYU Kamala Harris' Victory Speech Simon Sinek's Answer to ‘The Millennial Question'  America Ferrera's TED Talk ‘My identity is a superpower — not an obstacle' Lizzo's Song ‘About Damn Time' Scenes from the Movie ‘Frozen'

Download my shadowing analysis from the hit show on HBO The White Lotus: https://hadarshemesh.com/jennifer-coolidge-shadowing-freebie/ Shadowing is a great way to practice your pronunciation, prosody, grammar and so much more, and in this episode, we'll focus on the intonation and rhythm from one of my favorite actresses, Jennifer Coolidge from the show The White Lotus, Season 1 and 2! Today, I'm going to walk you through practicing your intonation and rhythm, using scenes with Tanya McQuoid (Jennifer Coolidge) from the HBO show The White Lotus. Watch the video version here: https://hadarshemesh.com/magazine/practice-english-with-jennifer-coolidge/ I also prepared for you a free PDF with the shadowing analysis and notes so you can practice this speech on your own. Here's the PDF with analysis again. Join the list for my program New Sound where you will transform your English and learn more about shadowing, pronunciation, mindset, and so much more! https://hadarshemesh.com/join/ Did you like this shadowing practice? There's more! Here are links to other episodes you might like: Reese Witherspoon's Woman of the Year Speech Shonda Rhimes' TED Talk ‘My year of saying yes to everything' Taylor Swift's Commencement Speech at NYU Kamala Harris' Victory Speech Simon Sinek's Answer to ‘The Millennial Question'  America Ferrera's TED Talk ‘My identity is a superpower — not an obstacle' Lizzo's Song ‘About Damn Time' Scenes from the Movie ‘Frozen' A Scene from the Netflix Show ‘Wednesday''