Podcast appearances and mentions of Jeff Gomez

Grunge. Flannel. Generation X. In 1993, Seattle was the capital of the world, Nirvana was king, and slackers were everywhere. When the Red Hot organization, a group of activists dedicated to raising money and awareness of AIDS, released their third compilation CD featuring the biggest bands of the era--Soundgarden, Smashing Pumpkins, Beastie Boys, The Breeders, Nirvana and more it quickly became the touchstone of a generation. Rolling Stone called No Alternative a "jaw-dropping compilation of musical gems." This book takes a look back at what happened to the bands involved with No Alternative. It includes new interviews with the musicians and others behind the record, and chronicles the downfall of an industry, the taming of a devastating illness, and the arrival of another global pandemic. It's about growing up, saying goodbye, and proving once more that you can't go home again (even if that's where you left all of your CDs). Jeff Gomez has been writing about the worlds of Generation X and alternative music for over 25 years and is the author of several books including Zeppelin Over Dayton: Guided By Voices Album By Album and Math Rock. Jeff Gomez's website. Bradley Morgan is a media arts professional in Chicago and author of U2's The Joshua Tree: Planting Roots in Mythic America. He manages partnerships on behalf of CHIRP Radio 107.1 FM and is the director of its music film festival. His forthcoming books are Frank Zappa's America (Louisiana State University Press, June 2025) and U2: Until the End of the World (Palazzo Editions, Fall 2025). Bradley on Twitter and Bluesky. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/new-books-network

Grunge. Flannel. Generation X. In 1993, Seattle was the capital of the world, Nirvana was king, and slackers were everywhere. When the Red Hot organization, a group of activists dedicated to raising money and awareness of AIDS, released their third compilation CD featuring the biggest bands of the era--Soundgarden, Smashing Pumpkins, Beastie Boys, The Breeders, Nirvana and more it quickly became the touchstone of a generation. Rolling Stone called No Alternative a "jaw-dropping compilation of musical gems." This book takes a look back at what happened to the bands involved with No Alternative. It includes new interviews with the musicians and others behind the record, and chronicles the downfall of an industry, the taming of a devastating illness, and the arrival of another global pandemic. It's about growing up, saying goodbye, and proving once more that you can't go home again (even if that's where you left all of your CDs). Jeff Gomez has been writing about the worlds of Generation X and alternative music for over 25 years and is the author of several books including Zeppelin Over Dayton: Guided By Voices Album By Album and Math Rock. Jeff Gomez's website. Bradley Morgan is a media arts professional in Chicago and author of U2's The Joshua Tree: Planting Roots in Mythic America. He manages partnerships on behalf of CHIRP Radio 107.1 FM and is the director of its music film festival. His forthcoming books are Frank Zappa's America (Louisiana State University Press, June 2025) and U2: Until the End of the World (Palazzo Editions, Fall 2025). Bradley on Twitter and Bluesky. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/history

Grunge. Flannel. Generation X. In 1993, Seattle was the capital of the world, Nirvana was king, and slackers were everywhere. When the Red Hot organization, a group of activists dedicated to raising money and awareness of AIDS, released their third compilation CD featuring the biggest bands of the era--Soundgarden, Smashing Pumpkins, Beastie Boys, The Breeders, Nirvana and more it quickly became the touchstone of a generation. Rolling Stone called No Alternative a "jaw-dropping compilation of musical gems." This book takes a look back at what happened to the bands involved with No Alternative. It includes new interviews with the musicians and others behind the record, and chronicles the downfall of an industry, the taming of a devastating illness, and the arrival of another global pandemic. It's about growing up, saying goodbye, and proving once more that you can't go home again (even if that's where you left all of your CDs). Jeff Gomez has been writing about the worlds of Generation X and alternative music for over 25 years and is the author of several books including Zeppelin Over Dayton: Guided By Voices Album By Album and Math Rock. Jeff Gomez's website. Bradley Morgan is a media arts professional in Chicago and author of U2's The Joshua Tree: Planting Roots in Mythic America. He manages partnerships on behalf of CHIRP Radio 107.1 FM and is the director of its music film festival. His forthcoming books are Frank Zappa's America (Louisiana State University Press, June 2025) and U2: Until the End of the World (Palazzo Editions, Fall 2025). Bradley on Twitter and Bluesky. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/american-studies

Grunge. Flannel. Generation X. In 1993, Seattle was the capital of the world, Nirvana was king, and slackers were everywhere. When the Red Hot organization, a group of activists dedicated to raising money and awareness of AIDS, released their third compilation CD featuring the biggest bands of the era--Soundgarden, Smashing Pumpkins, Beastie Boys, The Breeders, Nirvana and more it quickly became the touchstone of a generation. Rolling Stone called No Alternative a "jaw-dropping compilation of musical gems." This book takes a look back at what happened to the bands involved with No Alternative. It includes new interviews with the musicians and others behind the record, and chronicles the downfall of an industry, the taming of a devastating illness, and the arrival of another global pandemic. It's about growing up, saying goodbye, and proving once more that you can't go home again (even if that's where you left all of your CDs). Jeff Gomez has been writing about the worlds of Generation X and alternative music for over 25 years and is the author of several books including Zeppelin Over Dayton: Guided By Voices Album By Album and Math Rock. Jeff Gomez's website. Bradley Morgan is a media arts professional in Chicago and author of U2's The Joshua Tree: Planting Roots in Mythic America. He manages partnerships on behalf of CHIRP Radio 107.1 FM and is the director of its music film festival. His forthcoming books are Frank Zappa's America (Louisiana State University Press, June 2025) and U2: Until the End of the World (Palazzo Editions, Fall 2025). Bradley on Twitter and Bluesky. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/music

Grunge. Flannel. Generation X. In 1993, Seattle was the capital of the world, Nirvana was king, and slackers were everywhere. When the Red Hot organization, a group of activists dedicated to raising money and awareness of AIDS, released their third compilation CD featuring the biggest bands of the era--Soundgarden, Smashing Pumpkins, Beastie Boys, The Breeders, Nirvana and more it quickly became the touchstone of a generation. Rolling Stone called No Alternative a "jaw-dropping compilation of musical gems." This book takes a look back at what happened to the bands involved with No Alternative. It includes new interviews with the musicians and others behind the record, and chronicles the downfall of an industry, the taming of a devastating illness, and the arrival of another global pandemic. It's about growing up, saying goodbye, and proving once more that you can't go home again (even if that's where you left all of your CDs). Jeff Gomez has been writing about the worlds of Generation X and alternative music for over 25 years and is the author of several books including Zeppelin Over Dayton: Guided By Voices Album By Album and Math Rock. Jeff Gomez's website. Bradley Morgan is a media arts professional in Chicago and author of U2's The Joshua Tree: Planting Roots in Mythic America. He manages partnerships on behalf of CHIRP Radio 107.1 FM and is the director of its music film festival. His forthcoming books are Frank Zappa's America (Louisiana State University Press, June 2025) and U2: Until the End of the World (Palazzo Editions, Fall 2025). Bradley on Twitter and Bluesky. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/popular-culture

This episode is a conversation about peace, reconciliation and innovative storytelling featuring pioneering producer Jeff Gomez and Billy Price who is Creative Director of Unrival, the non profit organisation dedicated to empowering peacebuilders and the process of peacebuilding across the world. During Future of Film Africa 2024, Jeff and Billy discuss their unique collaboration and how they are applying a new modality of storytelling that champions reconciliation and understanding. In particular, we learn about process of peacebuilding and the concept of 'Just Peace' - and how Jeff's work in developing 'Collective Journey' narratives intersects with and supports this activity.. In a discussion that also encompasses the craft of transmedia and worldbuilding, we hear how producers and creators can apply and benefit from these strategies in their own work and also learn how Jeff is using them in projects such as ULTRAMAN RISING to great critical and commercial success. This episode was recorded as part of Future of Film Africa 2024 in partnership with Sèmè City of the Republic of Benin. More About Jeff Gomez and Billy Price Jeff Gomez is President and CEO of Starlight Runner Entertainment, a leading producer of highly successful fictional "Worlds," which maximize the value of intellectual properties by preparing them for licensing, merchandising and extension across multiple media platforms. Starlight Runner then utilizes a variety of technologies as well as a proprietary cross-media rollout technique designed to produce these "Worlds," directly extending them onto the Internet and mobile phone platforms, as well as into animated and live-action feature films, branded and sponsored digital content, video games, books and graphic novels, toys and merchandise. These in concert are also uniquely designed by Starlight Runner to validate and celebrate audience participation. The company's clients include The Walt Disney Company, Comcast, Mattel, Hasbro, and Scholastic. Jeff is also known for developing the rich interactive worlds of Hot Wheels for Mattel, Magic: The Gathering for Hasbro, The Black Belt Club for Scholastic, Turok Dinosaur Hunter for Acclaim Entertainment, and Team GoRizer for The Walt Disney Company. Jeff co-wrote and produced Hot Wheels World Race, a computer-animated feature and series for Cartoon Network. He is currently developing a slate of original "World" properties with Starlight Runner and various partners to be produced in the coming year. Billy Price is a multidisciplinary creative whose longing for a more just and peaceful world led him beyond the typical bounds of a professional creative when he began advocacy and relief work for refugees and asylum seekers. His efforts were instrumental in the formation of an innovative aid program in Juarez, MX— providing food, sustainable energy, and education to vulnerable migrant families. Other professional endeavors have involved collaborations with Grammy-winning bands, non-profits, startups, and healthcare companies, as well as his personal projects as a screenwriter, actor, and director (credited in film as William Price, III). Friendship has provided a fertile ground for creative endeavors throughout Billy's career. Many of his proudest professional accomplishments, from building an iPhone app to producing and directing film work, have been collaborative efforts with cherished friends he would just as readily spend a celebratory Sunday afternoon with. Billy's commitment to creativity in the context of bondedness bears itself out in his approach to the Film Lab, a collaboration with Justice Film Festival where participants celebrate the power of transformative, nonviolent storytelling together. His vision for the film lab is to cultivate a community of filmmakers dedicated to justice and peace and innervate an uprising of films from diverse and mutually empowering voices.

This new episode is all about ✨FANDOM!✨ We are joined by three experts in the field, to talk through the impact and importance of fandom in themed entertainment. Our special guests are Jeff Gomez, co-founder and CEO of Starlight Runner Entertainment, and Gary Pope, co-founder of Kids Industries, joined by our EVP of Creative Development Eric Calderon. Give it a listen!   ABOUT THIS PODCAST: "Experience Imagination" is a Themed Entertainment Podcast presented by Falcon's Creative Group, a design studio and media house that works to create immersive experiences around the world. Learn more about us at falconscreativegroup.com   FOLLOW FALCON'S ON SOCIAL: Linkedin: linkedin.com/company/falconscreativegroup/ Instagram: instagram.com/falconscg/  Facebook: facebook.com/falconscreativegroup/  X: x.com/falconscg   The views expressed by our guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

Nathan is joined by the CEO of Starlight Runner Entertainment, Jeff Gomez, an “ultra-fan” who presides over the website Ultraman Connection, to discuss Netflix's new animated Ultraman movie. Is it truly one of the best animated films of the year? We get into that and more! Watch the video version here: https://youtube.com/live/B_pBsvH7CeE. Check out Nathan's spinoff podcasts, The Henshin Men and The Power Trip. Henshin Power V3 coming July 10, 2024 (Ultraman Day)! We'd like to give a shout-out to our MIFV MAX patrons Danny DiManna (author/creator of the Godzilla Novelization Project); Damon Noyes, The Cel Cast, TofuFury, Eric Anderson of Nerd Chapel, Ted Williams, Wynja the Ninja, Brad “Batman” Eddleman, Christopher Riner, The Indiscrite One, Eli Harris, Jake Hambrick, Matt Walsh (but not that Matt Walsh), Jonathan Courtright,  Robert Kidd, Leon Campbell, and Michael Watson! Thanks for your support! You, too, can join MIFV MAX on Patreon to get this and other perks starting at only $3 a month! (https://www.patreon.com/monsterislandfilmvault) Buy official MIFV merch on TeePublic! (https://www.teepublic.com/user/the-monster-island-gift-shop). NEW MERCH NOW AVAILABLE! This episode is approved by the Monster Island Board of Directors. Podcast Social Media: MIFV Linktree: https://linktr.ee/monsterislandfilmvault Nate's Linktree: https://linktr.ee/nathan_marchand MIFV is a member of PodNation (https://podnation.tv/) MIFV is one of Feedspot's top 10 tokusatsu podcasts! (https://blog.feedspot.com/tokusatsu_podcasts/) MIFV is one of Feedspot's top 20 monster podcasts! (https://podcasts.feedspot.com/monster_podcasts/) www.MonsterIslandFilmVault.com #JimmyFromNASALives       #MonsterIslandFilmVault     #Ultraman            #UltramanRising        #Netflix © 2024 Moonlighting Ninjas Media Bibliography/Further Reading: “So You've Watched Ultraman: Rising. What's Next?” Ultraman Connection. 14 June 2024. https://www.ultramanconnection.com/news/so-youve-watched-ultraman-rising-whats-next/. Ultraman Connection's coverage of Ultraman: Rising: https://www.ultramanconnection.com/pages/ultraman-rising/. “Ultraman: Rising.” IMDb. https://www.imdb.com/title/tt9471678/. “Ultraman: Rising.” Ultraman Wiki. https://ultra.fandom.com/wiki/Ultraman:_Rising. “Ultraman: Rising.” Wikipedia. https://en.wikipedia.org/wiki/Ultraman:_Rising.

In this livestream for Nathan's other podcast, The Monster Island Film Vault, he is joined by the CEO of Starlight Runner Entertainment, Jeff Gomez, an “ultra-fan” who presides over the website Ultraman Connection, to discuss Netflix's new animated Ultraman movie. Is it truly one of the best animated films of the year? We get into that and more!Watch the video version here: https://youtube.com/live/B_pBsvH7CeE. Check out Nathan's spinoff podcast, The Power Trip. Henshin Power V3 coming July 10, 2024 (Ultraman Day)!Follow Henshin Men on Twitter: @HenshinPowerV3. Join the official Facebook fan page for this and The Monster Island Film Vault, The Markalite Lounge.

Christian spends the entire show talking to author Jeff Gomez about his book "There Was No Alternative: Generation X, AIDS, and the Making of a Classic Nineties Record" about the 1993 alternative rock compilation "No Alternative" which raised awareness of the AIDS epidemic and raised funds for research. Jeff examines the project from its inception, assembling the talent who contributed to it and exploring the legacy of the album and those who were influenced by it.

It has now been 20 years of Hot Wheels World Race and as such Jeff Gomez, CEO of Starlight Runner comes back onto the show with me. In this episode Jeff goes DEEP into the LORE of Hot Wheels World Race and Acceleracers. Not only does this reveal some amazing information on the Hot Wheels Brand as a whole but a lesson to be learned from modern story tellers on how to set up their story worlds. Jeff created the World Race TV show and comics and CONFIRMS many fan theories that the public have been debating for years. Pleas enjoy this episode of the Squared Corner Podcast. Subscribe ► https://bit.ly/2MyZniK Join this channel ► https://bit.ly/3nXqcNZ Merch ►https://rdbl.co/2wZ2fOR AllInOne Link ►https://linktr.ee/JayCeeSquared Timestamps: 0:00 - Teaser 0:59 - Introductions - First Guest Back! 2:45 - The Science of World Race 6:45 - Tezla's Back Story 11:57 - SCRIM CORPS NAME and adapting 15:31 - Peter Tezla's motivation 19:20 - CLYPS NAME and who they are 21:08 - ZED-36 Origin 22:30 - Original Concept Art Discussion 27:59 - SCRIM Technologies 35:57 - Jeff's Meticulousness, WhY THINGS WORK 37:52 - Hot Wheels Corporation 39:19 - More Technologies in Hot Wheels 41:20 - Nitrox 2 vs Boosters 42:40 - Final Technology FLIPPING 44:23 - Building a Believable World 20 YEARS 46:00 - GEOGRAPHY and Tezla's Cube's 49:00 - Fake Wheel of Power 50:15 - Cut Biomes and SCRIM 53:51 - Vert's Father and Grandfather 55:46 - 60's cartoon is CANON 56:30 - Vert's MOM 57:23 - THE ACCELERONS CULTURE 58:24 - Jack owns Hot Wheels 58:45 - RICH STORYWORLDS 1:00:00 - Where to FIND US --- Support this podcast: https://podcasters.spotify.com/pod/show/justin-curtis52/support

Hello, Kaiju Lovers! While production continues on the last quarter of MIFV season three, I'm sharing this excerpt from the latest MIFV MAX livestream, on which the subject was the finally-released Shin Ultraman. In this portion, we interview the producer of the Ultraman Connection website, Jeff Gomez, who shares why tokusatsu—and especially Ultraman—is important to him. We then move to the work he did to get Shin Ultraman released through Fathom Events, including who was commissioned to make its surprisingly good dub. You're getting inside info no other podcast has! If you'd like to hear the uncut version of the livestream where Danny, Damon, Michael, and Nathan discuss the film and their viewing experiences, join MIFV MAX on Patreon for as little as $3 a month! We'd like to give a shout-out to our MIFV MAX patrons Travis Alexander; Michael Hamilton; Danny DiManna (author/creator of the Godzilla Novelization Project); Eli Harris (elizilla13); Chris Cooke (host of One Cross Radio); Bex from Redeemed Otaku; Damon Noyes, The Cel Cast, TofuFury, Eric Anderson of Nerd Chapel, Ted Williams, Wynja the Ninja, and Brad “Batman” Eddleman! Thanks for your support! You, too, can join MIFV MAX on Patreon to get this and other perks starting at only $3 a month! (https://www.patreon.com/monsterislandfilmvault) Buy official MIFV merch on TeePublic! (https://www.teepublic.com/user/the-monster-island-gift-shop) Sound effects sourced from Freesound.org, including those by InspectorJ. Check out Nathan's spinoff podcasts, The Henshin Men and The Power Trip. Join the official Facebook fan page for this and The Monster Island Film Vault, The Markalite Lounge. This episode is approved by Cameron Winter and the Monster Island Board of Directors. Podcast Social Media: Twitter (https://twitter.com/TheMonsterIsla1) Facebook (https://www.facebook.com/MonsterIslandFilmVault/) Instagram (https://www.instagram.com/monsterislandfilmvault/) Follow Jimmy on Twitter: @NasaJimmy (https://twitter.com/nasajimmy?lang=en) Follow the Monster Island Board of Directors on Twitter: @MonsterIslaBOD (https://twitter.com/MonsterIslaBOD) Follow the Raymund Martin and the MIFV Legal Team on Twitter: @MIFV_LegalTeam Follow Crystal Lady Jessica on Twitter: @CystalLadyJes1 (https://twitter.com/CrystalLadyJes1) Follow Dr. Dourif on Twitter: @DrDorif (https://twitter.com/DrDoriff) www.MonsterIslandFilmVault.com #JimmyFromNASALives       #MonsterIslandFilmVault      #ShinUltraman            #Ultraman © 2023 Moonlighting Ninjas Media

One of our most exciting episodes yet, this week we're talking with Jeff Gomez, CEO of Starlight Runner Entertainment, and one of the most influential writers of early Magic lore. Jared Carthalion, the Shard of Twelve Worlds, Tevesh Szat, and more: all iconic elements of Magic lore as important today as they were almost 30 years ago, and all brought to us by Jeff Gomez. We discuss what it was like writing for Magic in its early days, creating the Armada Comics stories, and how important transmedia storytelling has become to media of all kinds today. We also talk, briefly, about the side story "The Education of Ulf" by Brian Evenson, which features Jared Carthalion and Geyadrone Dihada, both first seen in the Armada comics line, You can follow Jeff Gomez on Twitter @Jeff_Gomez. If you enjoy our show and want to support us, you can become a patron at https://www.patreon.com/thevorthoscast! Everyone who supports gets access to our Discord server.

Jeff Gomez is the creator of the Hot Wheels Highway 35 Universe, and he wrote and produced the movie for World Race. He and his team at Starlight Runner created the characters like Vert Wheeler, Brian Kadeem, Banjee Castillo, Taro Kitano, Kurt Wydle, AND SO MANY MORE. IN this episode I ask Jeff about the start of the company and how it led all to Hot Wheels! Subscribe: CLICK HERE ► https://bit.ly/2MyZniK Join this channel to get access to perks: https://bit.ly/3nXqcNZ Support me by buying Acceleracers merch! Merch ►https://rdbl.co/2wZ2fOR --- Support this podcast: https://podcasters.spotify.com/pod/show/justin-curtis52/support

Jeff Gomez, Founder of Starlight Runner Entertainment and Leader in all things Transmedia taught me at the Feirstein Graduate School of Cinema during the Fall 2016 Semester. Prof. Gomez and I discuss: https://www.youtube.com/watch?v=yQAew2d3IX8&t=36s 00:00- 06:29-The Future of Netflix and its new approach going forward 06:30-08:40-The New Creative Control at Netflix 08:41- 17:00-How to bring an existing IP, “Ultra Man” to today's audiences 17:01-19:51-Why stories and themes are important in Brand and Narrative Stories 19:52-28:10-The new Collective Journey in Transmedia Storytelling 28:11-30:43-The compelling Transmedia Narrative elements in “Game Of Thrones” 30:44-35:23-Why story worlds need personal “flaws” 35:24- 36:12- The Joy of Teaching 36:13-41:40- Advice for up and coming storytellers JEFF GOMEZ https://starlightrunner.com https://www.facebook.com/transmedia https://www.instagram.com/slrgomez Jeff Gomez is one of the world's leading experts in story and narrative design. He works with C-suite executives, creative visionaries, and global leaders to maximize the effectiveness of brand narratives, develop vast fictional story worlds, and design highly successful transmedia franchises. Jeff has teamed with top creators on such properties as Avatar, Halo, Pirates of the Caribbean, Transformers, and Spider-Man. He has also developed and co-produced hit video games (Turok N64) and animated series (Hot Wheels: World Race), global advertising campaigns (Coca-Cola Happiness Factory), and consulted on interactive immersive experiences (Star Wars: Galaxy's Edge). Jeff is currently the Producer of Ultraman Connection, the international expansion of the Ultraman entertainment property and is working with Iceberg Theory, along with partners like Marvel Comics and Netflix, to turn this evergreen Japanese brand into a worldwide blockbuster franchise. Tom Bentey https://www.facebook.com/TomBenteyMedia https://www.instagram.com/tombenteymedia https://suburbaniteproductions.com

Frank Ferrante, Jeff Gomez, and JR Martinez have all had their own experiences rewriting their stories, and what they say will help you rewrite yours. JR Martinez says, “I think that's what drives me to this day, is I want to be that old man on the rocking chair and I'm on the front porch one day, and not asking "What if? What if? what if?" I want to be the guy that said, "I tried it. I didn't probably complete it, but at least I gave it a shot," you know? And that's what matters more than anything. You have to ask yourself, the question is, whatever you're unhappy about, is this what you want your life to become?” In this episode, you'll learn: - Find where you belong. Life is not linear - Don't let your past dictate who you're going to be - Acknowledge what is holding you back in life and confront it instead of ignoring it - First 2 chapters of your life are written for you, you get to write the rest If you want to watch the full episodes: Frank Ferrante, Overcoming addiction and obesity | Spartan Up - https://youtu.be/ShLTsl9KSRo 160: Jeff Gomez | Rewrite Your Story - https://youtu.be/UYCupGKzwr4 JR Martinez Look Beyond the Scars and Overcome Any Adversity - https://youtu.be/86IIt1jUfco   SPONSOR This episode of Spartan Up is brought to you by DUROLANE, a single injection that may provide up to six months 1 of relief from osteoarthritis knee pain. Risks can include general knee pain and pain at the injection site. You can see full prescribing information at DUROLANE.com.   SUBSCRIBE: Apple Podcasts: http://bit.ly/SpartanUpShow YouTube: http://bit.ly/SpartanUpYT Spotify: https://open.spotify.com/show/1pYBkk1T684YQg7CmoaAZt FOLLOW SPARTAN UP: Spartan Up on Instagram https://www.instagram.com/spartanuppodcast/ Spartan Up on Twitter https://twitter.com/SpartanUpPod CREDITS: Producer: Lake Watters Hosts: Johnny Waite, Joe De Sena Co-Hosts: Sefra Alexandra, Col. Nye Sr Producer: Marion Abrams © 2022 Spartan

Jeff Gomez, Chief Content Officer at Iceberg Theory and CEO of Starlight Runner, is one of the world's leading experts in story and narrative design. Jeff has teamed with top creators on such properties as Avatar, Pirates of the Caribbean, Halo, and Spider-Man and has written and co-produced hit comic books (Magic: The Gathering), video games (Turok, N64) and animated series (Hot Wheels, Mattel), global ad campaigns (Coca-Cola Happiness Factory), virtual productions (Pelotonia: Legends Live), and immersive experiences (Star Wars: Galaxy's Edge, Disney).    Story is everything. I invited Jeff Gomez on to talk about story, about brands, about culture hacking, and culture Jamming.  This interview will help you think about how you develop effective story, but also the role that story plays in our culture and society.    Starlight Runner https://starlightrunner.com/ Iceberg Theory https://icebergtheory.co/ Jeff Gomez on Twitter https://twitter.com/Jeff_Gomez Jeff's podcast The Cosmic Streetcorner https://podfollow.com/1603723198   Work with Marion www.GroundedCreators.com Get Grounded Content [FRIEND] Swag at www.GroundedContent.Show   Follow Marion on social - she talks about content, podcasting, Spartan stuff & life in Vermont.  Instagram https://www.instagram.com/madmotion/ Linkedin https://www.linkedin.com/in/madmotion/  

In a recent conversation with Molly Sullivan, VP of Brand, Content, and Creative at Pegasystems, she said that before people buy products and services they first buy into ideas. And in order for them to want to buy from you, you have to have the kind of ideas that make them want to buy what you're selling. And one way, a good way, for them to buy into your ideas is to be an effective storyteller that can share a compelling theme or narrative in a way that makes people not only listen, but also be a meaningful partner in charting the path they go on with you. Having a meaningful narrative and being able to share it in a way that connects and enlists your target audience in developing that narrative is becoming incredibly important in building a community around your business. And being able to tell/share that grand story in a comprehensive and compelling way calls for a strategy that uses a variety of formats, channels, apps and any other way necessary to get connect your ideas to the right folks. A person who has been helping companies tell stories, from Walt Disney movies (like Pirates of the Caribbean), 20th Century Fox (James Cameron's Avatar), Showtime (Dexter), Microsoft (Halo) and even Coca-Cola, is transmedia storyteller expert Jeff Gomez, who is also CEO of Starlight Runner Entertainment. I recently had a LinkedIn Live conversation with Jeff to learn more about what transmedia storytelling is, who it can work for, and how companies of any size can leverage it to more meaningfully connect with an audience.

Join us and transmedia producer, Jeff Gomez as we explore the story world of Ultraman!  An IP that has existed since the 1960's, Ultraman has gone through 3 generations with 16 total Ultraman reincarnations.  Ultraman is the Japanese Superman, hailing from Nebula M78, who defend humanity against a legion of destructive giant monsters and scheming aliens called Kaiju.  Watch on YouTube: https://youtu.be/akL0hZCHhvcWhile we spoke on some of the lore and current storylines of Ultraman, we primarily focused on the backend of transmedia (Jeff Gomez doesn't need our help with content) and all the great things his company, Starlight Runner, are doing to engage American audiences with an iconic Japanese IP.  They are developing an audience building platform, Iceberg Theory, that creates an interactive live streaming experience, which has grown their audience during the pandemic.  Soon to be available to all creators, the goal of the platform is to help creators build audiences with new IP. In addition to Ultraman and its transmedia workings, we spoke about how any story world needs to find its Apostles and the potential of the metaverse.Take a listen with a notepad, you'll want it!#ultraman #jeffgomez #starlightrunner #icebergtheory #kaiju #storyworld #storytelling #transmedia #collectivejourney #artists #creatives #worldbuilder #producers #indie #newconcepts #storyworldexplorersSupport the show (https://www.patreon.com/storyworldexplorers)

Reaction from a dramatic day in Pairc ui Chaoimh as St Finbarrs defeat Castlehaven on penalties to advance to the Bons Secours Premier Senior Football Championship final. They'll meet Clonakilty after their win over Douglas - reaction from both The Barrs and Clon, and our man in the Pairc Ger McCarthy gives us the lowdown. Jeff Gomez, the High Performance Manager at the Mardyke Arena discusses their emerging talent programme. And we look ahead to Ireland v Luxembourg.

In the second half of our discussion with Starlight Runner'd CEO, Jeff Gomez, we watch and assess Panos Cosmatos' "Mandy." A true career pivot for Nic Cage and a powerful film which draws an slight comparison with "From Dusk 'til Dawn"? You better just listen in as two of our hosts have never seen this one before. Get ready for a ride. Enjoy!

After overcoming another lengthy computer issue, we return with the first of a slew of new episodes to help celebrate the Halloween season. First up, our old pal, Jeff Gomez, CEO of Starlight Runner rejoins us with a couple of his favorite horror films. First up, the modern masterpiece that is "The Exorcist." It has been and will remain on of the scariest films ever created and you should listen into Jeff's thoroughly modern views on this nearly (yikes) 50 year old film. Enjoy!

Jeff Gomez, CEO of Starlight Runner, is one of the world's leading experts in transmedia storytelling and narrative design. Gomez talks about battling his own demons while simultaneously running one of the most complicated Dungeons and Dragons games in New York city during the ‘70s and ‘80s.

This podcast is about why story actually does matter. It focuses on the use of story for social change and the power of narrative to shape culture, especially during times of crisis. https://storymatters.site Support this podcast

My guest today is Jeff Gomez, CEO of Starlight Runner and leading expert in the fields of brand narrative, story world development, creative franchise design, and transmedia storytelling. In this episode we talk about the evolution of transmedia, the use of audio in storytelling, the emergence of virtual production, trends in immersive storytelling and much more. Gomez has been involved in developing the story worlds of films, TV shows, videogames, toys, books, comics, apps, virtual reality projects, and theme park attractions. His work has impacted blockbuster properties as Disney's Pirates of the Caribbean, James Cameron's Avatar, Hasbro's Transformers, Sony Pictures' Spider-Man and Men in Black, Microsoft's Halo, and Nickelodeon's Teenage Mutant Ninja Turtles. He has also developed highly successful transmedia campaigns and participative brand narratives for Coca-Cola (Happiness Factory), Pepperidge Farm (Goldfish) and Spartan Race. Other current clients include Electronic Arts, Sesame Workshop, Disney Parks & Resorts, and World Vision Canada. Further, Gomez's transmedia methods have also been applied to educational and geo-political causes, accelerating positive self-organized social movements and increasing resistance to crime, violence, and corruption. Jeff has helped optimize communications for large NGOs, and address crises in Mexico, Colombia, Australia, and the Middle East North Africa region.

In Ep 55 of UNSUGARCOATED with Aalia, your favorite host sits down with Starlight Runner CEO, Jeff Gomez, a film and TV producer who overcame disability and a hard scrap childhood (12:35) to work on some of the biggest franchises from Disney, 20th Century Fox, Sony, Mattel, and Nickelodeon. They share a tragically honest conversation about bullying, abuse, and the power of storytelling to provide escape and growth to both victims and perpetrators(14:00). Gomez tells Aalia how transmedia— storytelling across platforms like film, TV, books, and even toys— is pushing Hollywood to listen to its viewers and create the content that is meaningful to them(19:21). Gomez works to ensure that at the heart of these juggernaut franchises is storytelling that creates what he calls a “Modality of Reconciliation.”(23:00) Gomez shares how his modality of reconciliation applies to his anti-bullying work in schools, as well, creating stories and spaces of empathy(26:01)where victims can heal and bullies can grow(15:17). You won’t want to miss this conversation with an unlikely Hollywood heavy-weight, all about empathy, overcoming,(34:58) and the power of UNSUGARCOATED storytelling.To learn more about Jeff Gomez’s work, visit his website for Starlight RunnerFor more information on UNSUGARCOATED Media or your award-winning host, go to www.UnsugarcoatedMedia.com and stay connected with Aalia on IG: @aalia_unsugarcoated. Clubhouse: @aalia_lanius

Transmedia franchises have grown to dominate the global entertainment industry, but they’re a relatively new phenomenon in the United States and other parts of the world. As founder of Starlight Runner, a leader in transmedia storytelling, Jeff Gomez has played a huge role in this shift. Jeff draws on his experience to discuss the keys to achieving success across different mediums, including comic books, video games, animated series and more. Listen in for a discussion around the importance of designing narratives, building story worlds, and cultivating a fan base as we explore the future of franchise development. See acast.com/privacy for privacy and opt-out information.

Today we're doing a deep dive into how storytelling shapes, influences and creates our worldview. Jeff Gomez, one of the world's leading experts in transmedia storytelling, has helped build the story universes of famed franchises, IPs, brands such as Avatar, Transformers, Spider-Man, Halo, Splinter Cell, Coca-Cola, Nike, and many more. We also ask Jeff why we are so attracted to dark stories? Why are we compelled to consume it and share it? We also ask him how we convince Hollywood executives to green light Latino stories, and why it is of the utmost importance we challenge our reality. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

Starlight Runner CEO and film producer Jeff Gomez returns with another film for us to dig into and this one will blow your mind! Come take a listen as we discuss "Hedwig and the Angry Inch" a musical based upon a Broadway play directed by and starring the writer/creator of the stage production. A combo you  might not think would work out so well, but here transforms itself into one of my favorite viewing experiences since we started this show.

After a short hiatus, we're back with very special guest and CEO of Starlight Runner, Jeff Gomez. Join us as we jump into the first of two socially impactful film choices from Jeff and we start in New York City in the late 1960s with the John Schlesinger classic, "Midnight Cowboy." Listen in and find out why this film is still so important today.

Jeff Gomez is CEO of Starlight Runner and one of the world’s leading experts in story and narrative design. He works with executives, visionaries, and global leaders to develop vast fictional story universes on properties like Avatar, Pirates of the Caribbean, Transformers and Spider-Man This conversation is really an exploration of narrative design. In particular, Jeff describes how conceiving and developing stories as worlds that can be told across multiple platforms can unlock incredible value for creators and brands. We also discuss the movement of audiences to participants and how, as storytellers we can not only engage and learn from the audience as well as harness this incredible feedback in our work. This leads us to explore what Jeff refers to us the Collective Journey narrative modality which, he argues, is a more relevant way to think about story in today’s hyper connected world. We dig into what this means for film, for culture and how we are moving from Hollywood-centric storytelling to more global, diverse and inclusive narratives. www.futureoffilm.live

We speak with Jeff Gomez, who is a veteran transmedia producer for some of Hollywood's biggest film franchises (ex. Pirates of the Caribbean, Avatar), video games (Halo, Splinter Cell), and toys (Mattel & Hasbro). Jeff is a big believer in the potential for audio to become an integral part of large scale branded storyworlds where the audience "dwells" within media content as they consume it.

How do you find the things you love? Films, music, products, people, food? More and more, we're turning to the internet to find pretty much anything. Or, we may not even be looking for things anymore. Amazon, Google, Spotify, Netflix are all recommending things, to varying degrees of success. Social apps recommend people we would like to follow. I presume that dating apps are showing you profiles based on a similar model, trying to connect you to people you would be more likely to choose. Often, I scratch my head at recommendations, wondering what signals I provided that led to whatever the app has sent me. I am pleased when a song Spotify introduces me to a song that I never heard before and I love it. It's delightful the one-in-twenty times that iOS suggests I want to set an alarm clock and I actually do. So far, I haven't experienced a recommendation so memorable, that I can recall it now. As with a lot of the brain power I've outsourced to software, these moments remain there, hovering in the code. No Spotify recommendation has replaced the sensation of a friend telling you that you should listen to X the moment they learned you loved Y, or the mythical record store clerk (sorry Millennials and younger, I am old. You missed this entirely.)When Spotify does nail it, and recommends something I love, like this, I'm at a loss. I would share it with my friends who love music if I could figure out exactly why Spotify chose it for me. The context around the thing can make the thing itself more important. That's why I wanted to speak to Jeff Gomez of Starlight Runner Entertainment. He's been working on taking stories we know, and building on them. Adding context. Connecting them beyond their initial container. You can read a transcript of this episode here at adampierno.com Get full access to The Strategy Inside Everything at specific.substack.com/subscribe

Writer and Transmedia Producer Jeff Gomez joins Chris to talk in depth about Ultraman, translating comics to the big and small screens, and they discuss The Boys, Doom Patrol, Watchmen, The Umbrella Academy, Harley Quinn, and DC and Marvel continuity, including where Ultraman may fit in.

In a perfect lead into the month of October, we continue our discussion with Starlight Runner head honcho Jeff Gomez about another one of his faves. So, yeah...his guilty pleasure was the classic "Basket Case". If for no other reason, I can call it a "classic" as it's more than 20 years old. (I keed!) Latham and Hassan weigh in on a film they've never experienced before and I put my two cents in as well. And you have to hear why Jeff loves this film and feels it has earned it seat at the horror classic table.To see and enjoy the posters we discuss in this episode, jump to http://cinementalpod.com

So, it seems we've broken the first rule of fight club. (And technically, the second as well.) We've gone and talked about Fight Club, one of David Fincher's mid-career masterworks.  Our guest, transmedia mogul and Starlight Runner CEO, Jeff Gomez demanded we do so, and we responded with a resounding "Okay!" We're always up for a dissection of a Fincher film, so it seemed a no-brainer. We also discuss a bunch of great posters made for the film's release as well as a selection of fan-made alt posters as usual on our "Down the Tubes" segment. See those posters below the player. Enjoy!

In this episode, Houston Howard and the team talk with transmedia producer, Jeff Gomez of Starlight Runner Entertainment. In this wide-ranging interview, Jeff talks about the power of a fan community and the necessity of using new models in today's world. Please follow Jeff on social media with these links: Twitter: @Jeff_Gomez LinkedIn: https://www.linkedin.com/in/jeffgomez Website: https://starlightrunner.com Be sure to send in a voice message that we may include on a future episode: https://anchor.fm/superstoryworks/message One 3 Creative Website - http://superstory.works The Super Story Vidcast - https://youtube.com/one3productions Twitter - @one3creative --- Send in a voice message: https://anchor.fm/superstoryworks/message

This week’s guest is our new friend, Jeff Gomez. He is the CEO of Starlight Runner Entertainment and is one of the world’s leading experts in story and narrative design. He works with C-suite executives, creative visionaries, and global leaders to maximize the effectiveness of brand narratives. He develops vast fictional story worlds and designs highly successful transmedia franchises for Hollywood studios, video game publishers, and toy companies. In our conversation we spoke about the rise of the Collective Journey model, the difference between it and the Hero’s Journey, and how the need for story is everywhere. Follow Jeff:Twitter @jeff_gomezLinkedIn: https://www.linkedin.com/in/jeffgomez/The Collective Journey Blog: https://blog.collectivejourney.com/ Contact:Jeff@starlightrunner.comSupport the show (https://www.patreon.com/inconversation)

Richard and Chris sit down with Jeff Gomez, CEO of Starlight Runner, and Danny Simon, founder of the Licensing Group, Ltd. Listen in to an insightful conversation about "transmedia storytelling" (utilizing multiple media platforms to develop characters, properties, and narratives and compellingly engage audiences) and how Gomez and Simon are leveraging their expertise in the relaunch of Ultraman, a 50-year-old property generating $50 million annually in Japan and poised for a U.S. re-entry. Find out what makes a viable licensing platform and a great story in this hotly contested and very crowded content arena. Get inside views and tips from two succesful industry veterans. This is a must-hear episode for anyone working with content and licensing. --- Support this podcast: https://anchor.fm/the-playground-podcast/support

Jim talks with CEO Jeff Gomez about working on movies, games & media, transmedia storytelling, fandom, working with the US gov, propaganda, Game B, and much more… CEO Jeff Gomez and Jim have a wide-ranging talk about Jeff’s work with massive movies like Pirates of the Caribbean, his work with transmedia storytelling & worldbuilding, how … Continue reading EP23 Jeff Gomez on Narrative & Cultural Change → The post EP23 Jeff Gomez on Narrative & Cultural Change appeared first on The Jim Rutt Show.

Are you some crazy kajillionaire with truly unlimited data that prefers to stream your podcasts? If so, we're on Stitcher and Spotify! We have a Facebook group! Search Ultraman Podcast or Science Patrol and we'll add you! Visit our sadly underutilized website, ultramanpodcast.com ultramanpodcast@gmail.com @ultramanpodcast on twitter Your Hosts- Rich Conroy and Pat Rooney Announcer- Barbara Rossi producer and audio wizard- Casey Kittel caseykittel.com Music "Normandy Beach Blanket Bingo" by Terminal Sunburn- terminalsunburn.bandcamp.com Support independent music! This podcast is powered by Pinecast. Try Pinecast for free, forever, no credit card required. If you decide to upgrade, use coupon code r-5cfc6e for 40% off for 4 months, and support The Science Patrol.

Now with the fixed audio! Are you some crazy kajillionaire with truly unlimited data that prefers to stream your podcasts? If so, we're on Stitcher and Spotify! We have a Facebook group! Search Ultraman Podcast or Science Patrol and we'll add you! Visit our sadly underutilized website, ultramanpodcast.com ultramanpodcast@gmail.com @ultramanpodcast on twitter Your Hosts- Rich Conroy and Pat Rooney Announcer- Barbara Rossi producer and audio wizard- Casey Kittel Music "Normandy Beach Blanket Bingo" by Terminal Sunburn- terminalsunburn.bandcamp.com Support independent music! This podcast is powered by Pinecast. Try Pinecast for free, forever, no credit card required. If you decide to upgrade, use coupon code r-5cfc6e for 40% off for 4 months, and support The Science Patrol.

For this round table episode, Nick Jarin and Dyer Oxley are joined by Jeff Gomez of Starlight Runner, a transmedia company that specializes in building out an IP's story mythology. Have you every picked up a book based on a game you love? Or vice versa? That's transmedia. Well, a piece of it. Gomez explains his specialty and discusses his upcoming project with Tsuburaya's Ultraman.Support the show (https://www.patreon.com/nwnerd)

PODCAST | We preview Captain Marvel alongside transmedia guru Jeff Gomez from Starlight Runner Entertainment. PLUS: Are the trolls trying to trash the film?

Ultraman has a rich history in Japan spanning decades, so it will take special skill to unify the many incarnations of the hero into cohesive transmedia universe. Jeff Gomez, CEO of Starlight Runner Entertainment, is equal to the task, and he spoke to our Tokusatsu expert, Shamus Kelley, about how his company accomplishes the task of building a mythology, not only for Ultraman, but also properties like Avatar, Spider-Man, Men in Black, and more. See acast.com/privacy for privacy and opt-out information.

Jeff Gomez, CEO of Starlight Runner, is a leading expert in the fields of brand narrative, story world development, creative franchise design, and transmedia storytelling. He specializes in the expansion of entertainment properties, premium brands, and socio-political themes into highly successful multi-platform communications and international campaigns. As a producer accredited by the Producers Guild of America, Jeff also develops the story worlds of films, TV shows, video games, toys, books, comics, apps, virtual reality projects, and theme park attractions. This deepens engagement and accelerates the development of participative communities, resulting in mass audience approval, brand loyalty, and increased revenues. Jeff's pop culture work has impacted such blockbuster properties as Disney's Pirates of the Caribbean, James Cameron's Avatar, Hasbro's Transformers, Sony Pictures' Spider-Man and Men in Black, Microsoft's Halo, and Nickelodeon's Teenage Mutant Ninja Turtles. Jeff has also developed highly successful transmedia campaigns and participative brand narratives for Coca-Cola (Happiness Factory), Pepperidge Farm (Goldfish) and Spartan Race. Other current clients include Electronic Arts, Sesame Workshop, Disney Parks & Resorts, and World Vision Canada. Jeff's proprietary transmedia methods have also been applied to educational and geopolitical causes, accelerating positive self-organized social movements and increasing resistance to crime, violence, and corruption. Through applications of his Collective Journey and transmedia population activation models, Jeff has helped optimize communications for large NGOs, and address crises in Mexico, Colombia, Australia, and the Middle East North Africa region.

More responses to The Last Jedi. This time, we check in with Jeff Gomez from Starlight Runner, a leading figure in the world of transmedia storytelling. Gomez has been running a series of blog posts which explore the emergence of what he calls "The Collective Journey" as a new storytelling structure at work in contemporary popular media, a story structure which he sees exemplified by, for example, Game of Thrones.

Transmedia guru Jeff Gomez shared so many insider nuggets as our guest this past week. He even dropped the rumored FIRST Marvel/FOX film post merger. You won't believe who's in it and who will be playing the role of a certain Canadian-clawed mutant. Will Hugh Jackman Reprise the role of Wolverine in a crossover [...]

 We tackle all the #ComicBookMovie #OscarNoms including the shocking nom for Logan with our resident Transmedia guru Jeff Gomez. He also gives us his insider take on the FOX/DISNEY merger and reveals what two fan-fave characters are going to hit the big screen screen first ... could it happen? Will it? PLUS: X-Men Shake-up! [...]

  Jeff Gomez is the CEO of Starlight Runner Entertainment, a creator and producer of TransMedia, and was a key player in the offices of Valiant and Acclaim Comics in the 90’s. After briefly explaining to us the fascinating concepts behind Transmedia Storytelling we dig deep into his time working with VH1 & VH2. Hearing […] The post WTC Special: Jeff Gomez – The View on Valiant and V2 appeared first on We Talk Podcasts.

Your life is a story, that means it can be re-written. A profound childhood loneliness prompted Jeff Gomez to seek solace in story which in turn connected him back to people and became his livelihood. His storytelling skills have been put to use by the media giants and even the US Government. His method of storytelling, inspired by anime, is transmedia and fleshes out a story across multiple media platforms. In this episode, Gomez explains how each of our lives is a story which you can shape in new and beneficial ways. If your story starts with an unfavorable or faulty premise, there’s always a possibility of a revision.  Lessons: 1. You are living a story and you’re the screenwriter.
 2. You are capable of revising the story of your life to reflect your current wisdom.
 3. Once people realize their connection to each other they’ll do less harm.  LINKS: https://blog.collectivejourney.com/ https://medium.com/@Jeff_Gomez linkedin.com/in/jeffgomez Facebook: Starlight Runner Entertainment  SUBSCRIBE: iTunes: http://bit.ly/SpartanUpShow YouTube: http://bit.ly/SpartanUpYT Google Play: http://bit.ly/SpartanUpPlay   CREDITS: Producer – Marion Abrams, Madmotion, llc. Hosts: Joe De Sena with Johnny Waite, Sefra Alexandra, Col. Tim Nye, & Dr. Delle Synopsis – Matt Baatz © 2017 Spartan


The Augmented City interviews Jeff Gomez of Starlight Runner Entertainment. Famous for his creative extension work on blockbuster franchises like Avatar and Pirates of the Caribbean, Jeff is turning his storytelling models and tools to different areas such as culture and conflict resolution in Australia, Colombia, Mexico and the Middle East.

This week we ask the question: LEGO Batman vs the DC Movie Universe...who got it right? Transmedia guru Jeff Gomez joins us to dish on this and more! PLUS: Ben Affleck...Batman No More? What this means for the DCU going forward if its true. Listen on SoundCloud: Download our Podcast: iTunes Google Play Or check [...]

Transmedia producer Jeff Gomez (also @Jeff_Gomez) joins the show to talk about the evolution of storytelling. We get into how the internet is driving communal narrative, the role of fandom in our culture, the way every new media is touted as the Destroyer of Worlds, the outgrowth of "canonical" storytelling and his one-time role as Keeper of the Canon at a comic company, the parallels between sports-nerds and fantasy-nerds, the old entertainment properties he really wishes he could work on, and just what it was in his childhood that led him into this role. More info about this episode at our site • Support The Virtual Memories Show via Patreon or Paypal

Spider-Man has arrived! ...in the Marvel Universe that is. So what better way to break down the deal than with Transmedia guru Jeff Gomez of Starlight Runner Entertainment? He chats Spider-Man in the Civil War trailer, his work on the Amazing Spider-Man and Men In Black films and the concept of shared universes in TV [...]

Jeff Gomez, was recently coined (by us, that is) the "Godfather of Transmedia." As founder and CEO of Starlight Runner, Jeff has been a pioneer in cross platform storytelling for the world's top brands and entertainment properties. A self-proclaimed bona fide nerd in his youth, Jeff breaks down the timeless principles of transmedia that have existed since the cave man era, and what it takes to truly make a successful transmedia play in today's ADD driven marketplace. Twitter: "Jeff_Gomez", www.starlightrunner.com, www.transmediacoalition.com. Plus Special Guest Co-Host, Allison Johnston

Jeff Gomez, President & Chief Executive Officer at Starlight Runner, teaches us how transmedia storytelling enhances the value of film franchises, TV series, and videogames. Check out Jeff's company: http://www.starlightrunner.com/

In this episode, we welcome Jeff Gomez (Starlight Runner), as J.C. talks with him about his unique brand of world-building in the transmedia space.

Jeff Gomez of Starlight Runner Entertainment talks about producing "transmedia" franchises, or stories that cross from the web to video games to books and other media platforms. The new television show "Flash Forward" is cited as an example of how transmedia storytelling can work. More info at www.InsideStoriesOnline.com.

Last month at the NewTeeVee Live conference, Betsy Flanagan from Startup Studio spent a few minutes with two industry leaders. The first is Alex Withers who is the Managing Director of Digital Media for the United States Golf Association who shared how the financial crisis is impacting their business and how he systematically decides what content should be streamed live vs. repurposed vs. perfectly produced. The second guest is Jeff Gomez the CEO of Starlight Runner Entertainment who explained what transmedia is, how big companies and small independent content creators can use it and a few success metrics and stories.

Cult properties have become mass entertainment. Marvel’s success bringing comic book characters to the big screen and the resurgence of the space opera suggest niche properties may no longer mean marginalized audience appeal. This panel explores the politics, pitfalls, and potentials of exploiting niches and mainstreaming once marginalized properties. How do you stay true to the few but build properties attractive to the many? What role do fans play in developing cult properties for success? Is it profitable to build a franchise on the intense interest of the few and relying on Long Tail economics? Are smaller audiences viable in the short term, or do we need to rethink the length of time for a reasonable return? Panelists: Danny Bilson, Transmedia Creator; Jeff Gomez, Starlight Runner; Jesse Alexander, Heroes; Gordon Tichell, Walden Media