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Barry Urqhart, Managing Director of Marketing Focus in Perth joins Simon Owens to talk marketing. Barry Urquhart is an internationally recognised and respected conference keynote speaker, workshop facilitator, business strategist and consumer behaviour analyst.See omnystudio.com/listener for privacy information.
Barry Urqhart, Managing Director of Marketing Focus in Perth joins Tony McManus to talk marketing. Barry Urquhart is an internationally recognised and respected conference keynote speaker, workshop facilitator, business strategist and consumer behaviour analyst.See omnystudio.com/listener for privacy information.
Barry Urqhart, Managing Director of Marketing Focus in Perth joins Tony McManus to talk marketing. Barry Urquhart is an internationally recognised and respected conference keynote speaker, workshop facilitator, business strategist and consumer behaviour analyst.See omnystudio.com/listener for privacy information.
Barry Urqhart, Managing Director of Marketing Focus in Perth joins Tony McManus to talk marketing. Barry Urquhart is an internationally recognised and respected conference keynote speaker, workshop facilitator, business strategist and consumer behaviour analyst.See omnystudio.com/listener for privacy information.
To maintain long-term profitability, you need a strategy that can adapt to new trends and consumer demands. Companies that don’t change will fall behind, says consumer and marketing guru Barry Urquhart. Barry identifies three pillars of business success, and offers the example of a particular Australian hardware company, which is pivoting from hardware to homeware – a subtle, yet powerful realignment. Business Essentials Daily is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333See omnystudio.com/listener for privacy information.
When it comes to the cascade of AI tools entering the market, be wary of relying too heavily on them to communicate with your audience. Customer service legend Barry Urquhart insists there is nothing more frustrating than having to deal with AI bots, when all customers or clients want is to speak with a real human. While AI can enhance efficiency and productivity, he says, it should be used to complement human interaction rather than replace it. So, before investing in new AI technologies, businesses should assess and optimize their existing resources and capabilities. Business Essentials Daily is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333See omnystudio.com/listener for privacy information.
Bill Woods catches up with Barry Urquhart, the Managing Director of Marketing Focus, asking the question - is this the end of the social media influencer See omnystudio.com/listener for privacy information.
Barry Urquhart, Marketing and Business Strategist joins Tony McManus to discuss what black friday taught us.See omnystudio.com/listener for privacy information.
Today we spoke to Barry Urquhart, Shane A Basset and Scott Phillips. Catch Atlas for Breakfast every weekday from 6-9amSee omnystudio.com/listener for privacy information.
A touch of etiquette, GP Vadeen, Sarah Megginson, Louise Flood, Chris Jarmer, Regina Solly, Gabrielle Golding, Barry Urquhart and your calls. Listen live on the FIVEAA Player. Follow us on Facebook, X and Instagram.See omnystudio.com/listener for privacy information.
Today we spoke to Barry Urquhart, Tony Eades and Scott Phillips. Catch Atlas for Breakfast every weekday 6am-9am.See omnystudio.com/listener for privacy information.
Clinton is joined by Barry Urquhart, a business strategist and consumer analyst at Marketing Focus, about whether there is a future for small, family-based businesses in Australia? Mr Urquhart reveals that the majority of Australia's 2.5 million small businesses are family-owned and operated, many of which are micro-sized with five or fewer employees. The COVID lockdowns, coupled with current cost-of-living and business challenges, have severely impacted this sector. Aging business owners face daunting realities: Small business values have declined or disappeared. Retirement plans are postponed. Succession within families is uncertain. Cash-flow problems and squeezed margins have dampened enthusiasm. Technological advances have made many products and services obsolete. Decisions ahead are tough and critical. See omnystudio.com/listener for privacy information.
Clinton is joined by Barry Urquhart, Managing Director of Marketing Focus, about the latest retail trade figures. .See omnystudio.com/listener for privacy information.
Jeremy Cordeaux talks with Barry Urquhart, an expert in service marketing, about customer service, automation, and the impact of technology on businesses. Here's a summary of the main topics covered: Introduction to Barry Urquhart: Introduction and brief history of Barry's expertise in service marketing. Customer Service Issues: Discussion on the state of customer service, including the disparity between business owners' perceptions and customers' actual experiences. Automation and Personal Service: The impact of automation and artificial intelligence on customer service and the importance of maintaining personal interactions. Service Expectations: Research findings on customer expectations and the psychological impact of wait times. Economic Implications: Discussion on Australia's productivity and economic situation, including the effects of immigration on the economy. Hospitality and Retail Challenges: The importance of customer service in hospitality and retail sectors, and the challenges businesses face in providing good service. Generational Differences: Observations on how younger generations prefer interacting with technology over human contact. Advertising and Consumer Trust: Insights on the effectiveness of advertising and the decline in consumer trust. Cultural Shifts: Changes in cultural practices, such as Easter traditions and the influence of "wokeism" on business practices. Retail Success Stories: Discussion on successful retail operations like Bunnings and their customer service strategies. See omnystudio.com/listener for privacy information.
Joining Jeremy LIVE from his dining room table is South Aussie with Cosi's Andrew 'Cosi' Costello, Mike Smith from Southern Sun, Barry Urquhart from Marketing Focus, Thomas Hardy from Hardy Wines, 92 year old singer Johnny Mac, Anthony Cochrane from the Animal Welfare League and so much more! See omnystudio.com/listener for privacy information.
To maintain long-term profitability, you need a strategy that can adapt to new trends and consumer demands. Companies that don't change will fall behind, says consumer and marketing guru Barry Urquhart. Barry identifies three pillars of business success, and offers the example of a particular Australian hardware company, which is pivoting from hardware to homeware – a subtle, yet powerful realignment. Business Essentials Daily is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333See omnystudio.com/listener for privacy information.
Mike is joined by Barry Urquhart, Managing Director of Marketing Focus, about the use of Artificial Intelligence in the business world. Many small to medium-sized enterprise owners and managers are aware of the widespread discussion about Artificial Intelligence (AI) and its evolving presence in the economy, say Mr Urquhart. However, a significant percentage express concerns about its implications for their entities. Despite this awareness, there is a lack of clear and definitive understanding of AI among the majority of participants. Additionally, many struggle to identify the extent of AI within their current operations and assess the skill sets, expertise, experience, and training of their existing staff members. Consequently, a majority of SMEs feel they are likely not achieving optimal efficiency and productivity in their application of AI, indicating that the full capacity and potential of AI are not being realizedSee omnystudio.com/listener for privacy information.
When it comes to the cascade of AI tools entering the market, be wary of relying too heavily on them to communicate with your audience. Customer service legend Barry Urquhart insists there is nothing more frustrating than having to deal with AI bots, when all customers or clients want is to speak with a real human. While AI can enhance efficiency and productivity, he says, it should be used to complement human interaction rather than replace it. So, before investing in new AI technologies, businesses should assess and optimize their existing resources and capabilities. Business Essentials Daily is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333See omnystudio.com/listener for privacy information.
Mike is joined by Barry Urquhart, the Managing Director of Marketing Focus, to provide valuable insights into the motivation behind companies risking potential backlash when supporting woke agendas. This arises in the context of a recent controversy involving an Australian-founded Rip Curl surfwear label. The brand faced criticism after featuring a trans woman in a marketing campaign for its Rip Curl Women arm. The backlash was immediate, with outraged customers publicly destroying Rip Curl clothing and accessories. Some even likened this incident to Rip Curl's 'Bud Light moment,' drawing parallels with the boycott initiated against a leading beer brand in the United States. This boycott was triggered by the brand's sponsorship campaign involving actress and TikTok personality Dylan Mulvaney, a transgender woman.See omnystudio.com/listener for privacy information.
Is pricing still a consumer drawcard?See omnystudio.com/listener for privacy information.
PM Albanese proposed tax cuts See omnystudio.com/listener for privacy information.
Matthew Pantelis speaks with Barry Urquhart from Marketing Focus on the choice of Australia Day products at supermarkets.See omnystudio.com/listener for privacy information.
Woolworth's decision to not stock merch for Aust DaySee omnystudio.com/listener for privacy information.
Michael McLaren is joined by Barry Urquhart, Managing Director of Marketing Focus, to discuss if future Black Friday shoppers can expect more affordable deals after 13 interest rate hikes & rising inflation? Retailers, facing economic pressures, heavily discounted to attract shoppers, a strategy they may need to reconsider, says Mr Urquhart. Earlier and more aggressive discounts were offered to entice consumers saving for Christmas deals but expectations suggest a quieter Christmas with reduced gift spending and more home-based celebrations due to financial constraints.See omnystudio.com/listener for privacy information.
Over-extending businessesSee omnystudio.com/listener for privacy information.
Barry Urquhart from Marketing Focus and Josh Peake, Secretary, SDA speaks with Matthew Pantelis about security gates at self serve checkouts and abuse of retail workers increasing.See omnystudio.com/listener for privacy information.
Black Friday SaleSee omnystudio.com/listener for privacy information.
Barry Urquhart from Marketing Focus speaks with Matthew Pantelis about the changes at Qantas and its future.See omnystudio.com/listener for privacy information.
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Shoplifting this time of the year has doubled See omnystudio.com/listener for privacy information.
Christmas consumer spending & what should businesses be doing?See omnystudio.com/listener for privacy information.
Clinton Maynard chatted with Business strategist and consumer behaviour analyst from Marketing Focus, Barry Urquhart, to see how the rising cost of living is likely to impact Christmas spending for retailers and consumers. See omnystudio.com/listener for privacy information.
Significant forces in our current economySee omnystudio.com/listener for privacy information.
Workplace sexual harassment - internal customer serviceSee omnystudio.com/listener for privacy information.
Are you looking for revenue in your business in the wrong places? See omnystudio.com/listener for privacy information.
We take a look at electric cars See omnystudio.com/listener for privacy information.
How will we be affected with a change of government? See omnystudio.com/listener for privacy information.
Differentiation is fundamental in an increasingly commoditised marketplace, insists consumer behaviour analyst Barry Urquhart. COVID has led consumers to be more socially isolated, which has resulted in more scrutiny of the choices available. You need positive cashflow to reinvest in marketing your product's point-of-difference in order to succeed long-term. Business Essentials Daily is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.
Clinton Maynard is joined by Barry Urquhart, Managing Director of Marketing Focus, to discuss a new Aldi study that reveals concerns over rising costs has forced shoppers to rethink their spending habits. The study reveals, ‘To combat these concerns almost nine in ten (88%) Aussie grocery shoppers plan to better manage their budgets or change their spending habits in the next 12 months, with almost eight in ten (78%) saying they will be reducing their spend in some way. ‘Almost four in five (78%) Aussie grocery shoppers have reduced their purchases in the last year, with restaurants/ takeaways (44%) and meat (39%) being the most likely to have been reduced.' See omnystudio.com/listener for privacy information.
Cost factors to consider when starting a business See omnystudio.com/listener for privacy information.
There is a troubling retail trend expected to worsen as the price of commodities go up globally. It is called 'Shrinkflation', where companies try to claw back revenue by decreasing the weight of a product but continue to list it at the same price Consumer behaviour analyst Barry Urquhart from Marketing Focus joins Jennie Lenman to share his knowledge and thoughts on how the practice impacts local consumers.
As a result of COVID-19, the big push these days is to go digital in our marketing and communication with customers. But are there inherent dangers in this? Are we forgetting how to interact with our customers on a personal level? Veteran marketing expert and founder of Marketing Focus, Barry Urquhart, says digital communications is just a part of a broader mix of building relationships with customers. Business Essentials Daily is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.
Customer rage is on the rise, with front line workers reporting copping aggression more than ever before. Author and consumer behaviour analyst Barry Urquhart, of Marketing Focus says businesses need to address, redress and train staff to overcome this significant presence in the marketplace. He joins Jennie Lenman for a chat about it.
Terry for Breakfast - Triple M Central Wheatbelt & Avon Valley
Barry Urquhart, of Marketing Focus, is the author of Australia's two largest selling bookson service excellence, “Serves You Right!” and “Service Please!”. He consults to businesses, big and small, in the public and private sectors. See omnystudio.com/listener for privacy information.
Reluctance to employ older people See omnystudio.com/listener for privacy information.
Steve Price speaks to marketing and advertising expert Barry Urquhart from Marketing Focus about the Government's new ad campaign to encourage people to get vaccinated. See omnystudio.com/listener for privacy information.
Uptake on the jab in OZ has been fairly slow - limited supply has been a contributing factor - but is there something else at work in the background? See omnystudio.com/listener for privacy information.
Multiple spokespeople are providing differing and varying messages about the COVID vaccines in Australia, making consumers more relunctant to get the jab. Marketing strategist and consumer behaviour analyst Barry Urquhart, of Marketing Focus, says the Government needs a clearer, stronger message in their fight to control the pandemic and protect the community. He joins Jennie Lenman to discuss.
Managing director of Marketing Focus, Barry Urquhart, says the timing is largely irrelevant to consumers. See omnystudio.com/listener for privacy information.
Barry Urquhart from Marketing Focus lets us know how much the consumer is being affected by the China-Australia conflict See omnystudio.com/listener for privacy information.
This Australian Made Week we are being encouraged to buy local and keep more money in our communities. While many of us would love to support local more, many consumers and businesses still rely heavily on stock from China.Joining Jennie Lenman to discuss the phenomenon amid the challenging trade conditions with our overseas neighbour is consumer behaviour analyst Barry Urquhart of Marketing Focus.
Barry Urquhart, the managing director of Marketing Focus, told Scott Emerson it shouldn't be about fear or guilt. See omnystudio.com/listener for privacy information.
Clinton Maynard spoke to retail expert Barry Urquhart from Marketing Focus about the future of certain retail stores in Australia. Listen to the interview. See omnystudio.com/listener for privacy information.
Unemployment to skills shortage, where's the balance and what is business to do? See omnystudio.com/listener for privacy information.
With many Australian retailers offering loyalty promotions and discounts, Clinton Maynard sought to find out whether they actually work to secure customer loyalty. He spoke to retail marketing expert Barry Urquhart about the schemes. Listen to the interview. See omnystudio.com/listener for privacy information.
As a result of COVID-19, the big push these days is to go digital in our marketing and communication with customers. But are there inherent dangers in this? Are we forgetting to how to interact with our customers on a personal level? Veteran marketing expert and founder of Marketing Focus, Barry Urquhart, says digital communications is just a part of a broader mix of building relationships with customers. Business Essentials Daily is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.
Australian made opportunities. See omnystudio.com/listener for privacy information.
Changes to payment terms for big business, is it good for the little guys? See omnystudio.com/listener for privacy information.
Has your business seen an upturn in figures but you can't account for why? This ones for you. See omnystudio.com/listener for privacy information.
Barry gives his insight for what's in store for South West business in 2021 See omnystudio.com/listener for privacy information.
Amazon Prime’s 24-hour delivery service is starting to raise questions about the longevity of brick-and-mortar stores after Australia peaked with approximately 32 billion dollars worth of online sales. Director of Marketing Focus Barry Urquhart joins John Stanley to discuss what the rise in online sales means for the future of brick-and-mortar stores. See omnystudio.com/listener for privacy information.
Business owners and managers are struggling with a familiar problem in an unfamiliar world - finding staff and keeping them. The loss and replacement of a staff member is estimated to cost an organisation almost 9 months of the positions annual salary, though indirect and direct expenses for replacing them. Barry Urquhart of Marketing Focus chatted with Chris about the challenges businesses are facing. See omnystudio.com/listener for privacy information.
Employment, Unemployment, Underemployment, stimulus packages... Blayne caught up with Barry Urquhart of Marketing Focus to decipher it all... See omnystudio.com/listener for privacy information.
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Doctors and GP's might have embraced tele-health but it seems patients are not impressed with the 'customer service' of our medical professionals. Missed appointments, shifting priorities and a lack of 'customer first' are among many complaints from users, so why are our medical professionals struggling with this? Marketing Focus's Barry Urquhart is the author of the two largest selling books on service excellence and explains why we expect more from our doctors. See omnystudio.com/policies/listener for privacy information.
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Shopping habits have changed dramatically since coronavirus hit. Barry Urquhart of Marketing Focus tells John Stanley while people are buying a lot more online, they are all returning products purchased online in huge numbers. Foot traffic in shopping centres is at back to 86% of what it was, but things like pets are being snapped up while people who own dog grooming or walking businesses have gone bust.
International Business Speaker Thomas Murrell interviews Barry Urquhart from Marketing Focus about maintaining marketing momentum during COVID-19.
International Business Speaker Thomas Murrell interviews Barry Urquhart from Marketing Focus about maintaining marketing momentum during COVID-19.
International Business Speaker Thomas Murrell interviews Barry Urquhart from Marketing Focus about maintaining marketing momentum during COVID-19.
Barry Urquhart looks back on the things that worked - and didn't - in the realms of business, retail and media across 2019.
For the final time in 2019 enjoy Marketing Focus with the smart and charming Barry Urquhart
Barry Urquhart says a case study of the impact of social media on churches provides many insights which are pertinent to commerce, and to society at large.
Barry Urquhart from Marketing Focus has the insight
Barry Urquhart spoke to Harvey Deegan on Saturday Nights about how Christmas will impact the retail sector, internet shopping and the rise of discount weekends.
Attitudes and emotions can reflect and influence business conditions. Barry Urquhart says, in these challenging times, greater care and attention to management and staff attitudes can have significant, positive consequences.
What a waste! Barry Urquhart says up to 20% of fresh fruit and veggies are rejected because of the way they look, therefore, driving up the cost of waste in the perishable foods supply chain.
Some light at the end of the tunnel however!
On Marketing Matters with Barry Urquhart: Woolworths' underpayment woes and corporate conscience - it comes at a cost!
Marketing expert Barry Urquhart says 'Algorithm-First' has usurped 'Customer-First', with the consequences, to date, unknown.
Barry Urquhart says being considered the “best loved” retailer by consumers does not ensure financial and competitive success.
Marketing expert Barry Urquhart from Marketing Focus talking about the impact of the banning of plastic bags in Australia.
Barry Urquhart from Marekting Focus discusses with Peter Newman the atrocious way banks treat customers