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Barry Urqhart, Managing Director of Marketing Focus in Perth joins Tony McManus to talk marketing. Barry Urquhart is an internationally recognised and respected conference keynote speaker, workshop facilitator, business strategist and consumer behaviour analyst.See omnystudio.com/listener for privacy information.
Barry Urqhart, Managing Director of Marketing Focus in Perth joins Tony McManus to talk marketing. Barry Urquhart is an internationally recognised and respected conference keynote speaker, workshop facilitator, business strategist and consumer behaviour analyst.See omnystudio.com/listener for privacy information.
Barry Urqhart, Managing Director of Marketing Focus in Perth joins Tony McManus to talk marketing. Barry Urquhart is an internationally recognised and respected conference keynote speaker, workshop facilitator, business strategist and consumer behaviour analyst.See omnystudio.com/listener for privacy information.
Barry Urquhart, internationally recognised and respected conference keynote speaker, workshop facilitator, business strategist and consumer behaviour analyst joins Tony McManus on Australia OvernightSee omnystudio.com/listener for privacy information.
Barry Urqhart, Managing Director of Marketing Focus in Perth joins Pat Panetta to talk marketing. Barry Urquhart is an internationally recognised and respected conference keynote speaker, workshop facilitator, business strategist and consumer behaviour analyst.See omnystudio.com/listener for privacy information.
Barry Urqhart, Managing Director of Marketing Focus in Perth joins Tony McManus to talk marketing. Barry Urquhart is an internationally recognised and respected conference keynote speaker, workshop facilitator, business strategist and consumer behaviour analyst.See omnystudio.com/listener for privacy information.
Barry Urqhart, Managing Director of Marketing Focus in Perth joins Tony McManus to talk marketing. Barry Urquhart is an internationally recognised and respected conference keynote speaker, workshop facilitator, business strategist and consumer behaviour analyst.See omnystudio.com/listener for privacy information.
Barry Urqhart, Managing Director of Marketing Focus in Perth joins Simon Owens to talk marketing. Barry Urquhart is an internationally recognised and respected conference keynote speaker, workshop facilitator, business strategist and consumer behaviour analyst.See omnystudio.com/listener for privacy information.
Barry Urqhart, Managing Director of Marketing Focus in Perth joins Tony McManus to talk marketing. Barry Urquhart is an internationally recognised and respected conference keynote speaker, workshop facilitator, business strategist and consumer behaviour analyst.See omnystudio.com/listener for privacy information.
Barry Urqhart, Managing Director of Marketing Focus in Perth joins Tony McManus to talk marketing. Barry Urquhart is an internationally recognised and respected conference keynote speaker, workshop facilitator, business strategist and consumer behaviour analyst.See omnystudio.com/listener for privacy information.
Barry Urqhart, Managing Director of Marketing Focus in Perth joins Tony McManus to talk marketing. Barry Urquhart is an internationally recognised and respected conference keynote speaker, workshop facilitator, business strategist and consumer behaviour analyst.See omnystudio.com/listener for privacy information.
To maintain long-term profitability, you need a strategy that can adapt to new trends and consumer demands. Companies that don’t change will fall behind, says consumer and marketing guru Barry Urquhart. Barry identifies three pillars of business success, and offers the example of a particular Australian hardware company, which is pivoting from hardware to homeware – a subtle, yet powerful realignment. Business Essentials Daily is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333See omnystudio.com/listener for privacy information.
When it comes to the cascade of AI tools entering the market, be wary of relying too heavily on them to communicate with your audience. Customer service legend Barry Urquhart insists there is nothing more frustrating than having to deal with AI bots, when all customers or clients want is to speak with a real human. While AI can enhance efficiency and productivity, he says, it should be used to complement human interaction rather than replace it. So, before investing in new AI technologies, businesses should assess and optimize their existing resources and capabilities. Business Essentials Daily is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333See omnystudio.com/listener for privacy information.
Bill Woods catches up with Barry Urquhart, the Managing Director of Marketing Focus, asking the question - is this the end of the social media influencer See omnystudio.com/listener for privacy information.
Barry Urquhart, Marketing and Business Strategist joins Tony McManus to discuss what black friday taught us.See omnystudio.com/listener for privacy information.
Today we spoke to Barry Urquhart, Shane A Basset and Scott Phillips. Catch Atlas for Breakfast every weekday from 6-9amSee omnystudio.com/listener for privacy information.
A touch of etiquette, GP Vadeen, Sarah Megginson, Louise Flood, Chris Jarmer, Regina Solly, Gabrielle Golding, Barry Urquhart and your calls. Listen live on the FIVEAA Player. Follow us on Facebook, X and Instagram.See omnystudio.com/listener for privacy information.
Today we spoke to Barry Urquhart, Tony Eades and Scott Phillips. Catch Atlas for Breakfast every weekday 6am-9am.See omnystudio.com/listener for privacy information.
Clinton is joined by Barry Urquhart, a business strategist and consumer analyst at Marketing Focus, about whether there is a future for small, family-based businesses in Australia? Mr Urquhart reveals that the majority of Australia's 2.5 million small businesses are family-owned and operated, many of which are micro-sized with five or fewer employees. The COVID lockdowns, coupled with current cost-of-living and business challenges, have severely impacted this sector. Aging business owners face daunting realities: Small business values have declined or disappeared. Retirement plans are postponed. Succession within families is uncertain. Cash-flow problems and squeezed margins have dampened enthusiasm. Technological advances have made many products and services obsolete. Decisions ahead are tough and critical. See omnystudio.com/listener for privacy information.
Clinton is joined by Barry Urquhart, Managing Director of Marketing Focus, about the latest retail trade figures. .See omnystudio.com/listener for privacy information.
Joining Jeremy LIVE from his dining room table is South Aussie with Cosi's Andrew 'Cosi' Costello, Mike Smith from Southern Sun, Barry Urquhart from Marketing Focus, Thomas Hardy from Hardy Wines, 92 year old singer Johnny Mac, Anthony Cochrane from the Animal Welfare League and so much more! See omnystudio.com/listener for privacy information.
Jeremy Cordeaux talks with Barry Urquhart, an expert in service marketing, about customer service, automation, and the impact of technology on businesses. Here's a summary of the main topics covered: Introduction to Barry Urquhart: Introduction and brief history of Barry's expertise in service marketing. Customer Service Issues: Discussion on the state of customer service, including the disparity between business owners' perceptions and customers' actual experiences. Automation and Personal Service: The impact of automation and artificial intelligence on customer service and the importance of maintaining personal interactions. Service Expectations: Research findings on customer expectations and the psychological impact of wait times. Economic Implications: Discussion on Australia's productivity and economic situation, including the effects of immigration on the economy. Hospitality and Retail Challenges: The importance of customer service in hospitality and retail sectors, and the challenges businesses face in providing good service. Generational Differences: Observations on how younger generations prefer interacting with technology over human contact. Advertising and Consumer Trust: Insights on the effectiveness of advertising and the decline in consumer trust. Cultural Shifts: Changes in cultural practices, such as Easter traditions and the influence of "wokeism" on business practices. Retail Success Stories: Discussion on successful retail operations like Bunnings and their customer service strategies. See omnystudio.com/listener for privacy information.
To maintain long-term profitability, you need a strategy that can adapt to new trends and consumer demands. Companies that don't change will fall behind, says consumer and marketing guru Barry Urquhart. Barry identifies three pillars of business success, and offers the example of a particular Australian hardware company, which is pivoting from hardware to homeware – a subtle, yet powerful realignment. Business Essentials Daily is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333See omnystudio.com/listener for privacy information.
Mike is joined by Barry Urquhart, Managing Director of Marketing Focus, about the use of Artificial Intelligence in the business world. Many small to medium-sized enterprise owners and managers are aware of the widespread discussion about Artificial Intelligence (AI) and its evolving presence in the economy, say Mr Urquhart. However, a significant percentage express concerns about its implications for their entities. Despite this awareness, there is a lack of clear and definitive understanding of AI among the majority of participants. Additionally, many struggle to identify the extent of AI within their current operations and assess the skill sets, expertise, experience, and training of their existing staff members. Consequently, a majority of SMEs feel they are likely not achieving optimal efficiency and productivity in their application of AI, indicating that the full capacity and potential of AI are not being realizedSee omnystudio.com/listener for privacy information.
When it comes to the cascade of AI tools entering the market, be wary of relying too heavily on them to communicate with your audience. Customer service legend Barry Urquhart insists there is nothing more frustrating than having to deal with AI bots, when all customers or clients want is to speak with a real human. While AI can enhance efficiency and productivity, he says, it should be used to complement human interaction rather than replace it. So, before investing in new AI technologies, businesses should assess and optimize their existing resources and capabilities. Business Essentials Daily is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333See omnystudio.com/listener for privacy information.
Mike is joined by Barry Urquhart, the Managing Director of Marketing Focus, to provide valuable insights into the motivation behind companies risking potential backlash when supporting woke agendas. This arises in the context of a recent controversy involving an Australian-founded Rip Curl surfwear label. The brand faced criticism after featuring a trans woman in a marketing campaign for its Rip Curl Women arm. The backlash was immediate, with outraged customers publicly destroying Rip Curl clothing and accessories. Some even likened this incident to Rip Curl's 'Bud Light moment,' drawing parallels with the boycott initiated against a leading beer brand in the United States. This boycott was triggered by the brand's sponsorship campaign involving actress and TikTok personality Dylan Mulvaney, a transgender woman.See omnystudio.com/listener for privacy information.
Is pricing still a consumer drawcard?See omnystudio.com/listener for privacy information.
PM Albanese proposed tax cuts See omnystudio.com/listener for privacy information.
Matthew Pantelis speaks with Barry Urquhart from Marketing Focus on the choice of Australia Day products at supermarkets.See omnystudio.com/listener for privacy information.
Woolworth's decision to not stock merch for Aust DaySee omnystudio.com/listener for privacy information.
Michael McLaren is joined by Barry Urquhart, Managing Director of Marketing Focus, to discuss if future Black Friday shoppers can expect more affordable deals after 13 interest rate hikes & rising inflation? Retailers, facing economic pressures, heavily discounted to attract shoppers, a strategy they may need to reconsider, says Mr Urquhart. Earlier and more aggressive discounts were offered to entice consumers saving for Christmas deals but expectations suggest a quieter Christmas with reduced gift spending and more home-based celebrations due to financial constraints.See omnystudio.com/listener for privacy information.
Over-extending businessesSee omnystudio.com/listener for privacy information.
Barry Urquhart from Marketing Focus and Josh Peake, Secretary, SDA speaks with Matthew Pantelis about security gates at self serve checkouts and abuse of retail workers increasing.See omnystudio.com/listener for privacy information.
Black Friday SaleSee omnystudio.com/listener for privacy information.
Barry Urquhart from Marketing Focus speaks with Matthew Pantelis about the changes at Qantas and its future.See omnystudio.com/listener for privacy information.
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Shoplifting this time of the year has doubled See omnystudio.com/listener for privacy information.
Christmas consumer spending & what should businesses be doing?See omnystudio.com/listener for privacy information.
Clinton Maynard chatted with Business strategist and consumer behaviour analyst from Marketing Focus, Barry Urquhart, to see how the rising cost of living is likely to impact Christmas spending for retailers and consumers. See omnystudio.com/listener for privacy information.
Significant forces in our current economySee omnystudio.com/listener for privacy information.
Workplace sexual harassment - internal customer serviceSee omnystudio.com/listener for privacy information.
Are you looking for revenue in your business in the wrong places? See omnystudio.com/listener for privacy information.
We take a look at electric cars See omnystudio.com/listener for privacy information.
How will we be affected with a change of government? See omnystudio.com/listener for privacy information.
Differentiation is fundamental in an increasingly commoditised marketplace, insists consumer behaviour analyst Barry Urquhart. COVID has led consumers to be more socially isolated, which has resulted in more scrutiny of the choices available. You need positive cashflow to reinvest in marketing your product's point-of-difference in order to succeed long-term. Business Essentials Daily is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.
Cost factors to consider when starting a business See omnystudio.com/listener for privacy information.
There is a troubling retail trend expected to worsen as the price of commodities go up globally. It is called 'Shrinkflation', where companies try to claw back revenue by decreasing the weight of a product but continue to list it at the same price Consumer behaviour analyst Barry Urquhart from Marketing Focus joins Jennie Lenman to share his knowledge and thoughts on how the practice impacts local consumers.
As a result of COVID-19, the big push these days is to go digital in our marketing and communication with customers. But are there inherent dangers in this? Are we forgetting how to interact with our customers on a personal level? Veteran marketing expert and founder of Marketing Focus, Barry Urquhart, says digital communications is just a part of a broader mix of building relationships with customers. Business Essentials Daily is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.
Customer rage is on the rise, with front line workers reporting copping aggression more than ever before. Author and consumer behaviour analyst Barry Urquhart, of Marketing Focus says businesses need to address, redress and train staff to overcome this significant presence in the marketplace. He joins Jennie Lenman for a chat about it.
Terry for Breakfast - Triple M Central Wheatbelt & Avon Valley
Barry Urquhart, of Marketing Focus, is the author of Australia's two largest selling bookson service excellence, “Serves You Right!” and “Service Please!”. He consults to businesses, big and small, in the public and private sectors. See omnystudio.com/listener for privacy information.