Podcasts about marketing focus

Barry Urqhart, Managing Director of Marketing Focus in Perth joins Simon Owens to talk marketing. Barry Urquhart is an internationally recognised and respected conference keynote speaker, workshop facilitator, business strategist and consumer behaviour analyst.See omnystudio.com/listener for privacy information.

As an entrepreneur, as a marketer, the world is conspiring to grab your attention and distract you.For example, when I started in this career, there were really only a few channels you could go to. Newspaper. TV. Radio. Direct. Maybe outdoors.Now, that number has exploded.Just one example of how many things you could possibly do with your business and your campaigns and your budget and your time.But to find success, my next guest says – focus on one thing.To hear the story behind that lesson, along with many more lesson-filled stories, I talked to Gidon Rotteveel, co-founder, Delka Talents [https://www.delkatalents.com/]. Gidon manages a team of 25.Hear the full episode using this embedded player or by clicking through to your preferred audio streaming service using the links below it.Lessons from the things he madeYou always have to separate work from your personal lifeGreat things take time to growFocus on one thingYou don't need 100 employeesEntrepreneurship does not have an ageInfluencers come and goDon't let small setbacks in the business distract you from your insane visionDiscussed in this episodeAI Guild [https://join.meclabsai.com/]Adaptive Leadership: It's never too late to reinvent yourself (podcast episode #90) [https://marketingsherpa.com/article/interview/adaptive]Female Entrepreneurship and Marketing: Having built a big community doesn't mean you will be able to monetize it (podcast episode #71) [https://marketingsherpa.com/article/interview/entrepreneurship]Best Practices Are Pooled Ignorance: 4 quick marketing case studies of brands that found success by taking a different approach [https://marketingsherpa.com/article/case-study/best-practices-different-approach-brands-marketing-case-studies]Customer-First Marketing: Every click is a wish (podcast episode #85) [https://marketingsherpa.com/article/interview/customer-first]Get more episodesSubscribe to the MarketingSherpa email newsletter [https://www.marketingsherpa.com/newsletters] to get more insights from your fellow marketers. Sign up for free if you'd like to get more episodes like this one.For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages [https://meclabs.com/course/] free digital marketing course. Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

Barry Urqhart, Managing Director of Marketing Focus in Perth joins Tony McManus to talk marketing. Barry Urquhart is an internationally recognised and respected conference keynote speaker, workshop facilitator, business strategist and consumer behaviour analyst.See omnystudio.com/listener for privacy information.

The recent U.S.-China tariff truce has led to a significant surge in global markets, with the U.S. reducing tariffs on Chinese goods from 145% to 30% and China lowering its tariffs on American imports from 125% to 10%. While this agreement has provided short-term relief, it has also triggered caution among Chief Information Officers (CIOs), who are now deferring IT projects and prioritizing cost management. A survey indicates that nearly two-thirds of IT leaders are focusing on cost control, with many reporting delays in discretionary IT spending, reflecting a shift from initial optimism to a more cautious approach.In the realm of artificial intelligence, the U.S. Copyright Office has issued a report warning that generative AI companies may be infringing copyright laws by using creators' works without permission. This has raised significant legal and political concerns, especially following the dismissal of the office's director shortly after the report's release. The implications for IT service providers are profound, as they must now navigate increased legal ambiguity and compliance risks related to the provenance of training data used in AI models.Moreover, a recent survey revealed that many business leaders who implemented AI-driven layoffs regret their decisions, with over half acknowledging that their choices were misguided. As organizations face a global skills shortage, experts caution against hastily reducing headcount without a strategic plan for workforce transformation. The Society for Human Resource Management reports that a significant portion of jobs is at risk of displacement due to automation, emphasizing the need for reskilling and upskilling workers in vulnerable roles.Finally, the emergence of Answer Engine Optimization (AEO) marks a shift in digital marketing strategies, focusing on optimizing content for AI-driven conversational interfaces rather than traditional search engine optimization. As generative AI platforms reshape how consumers access information, businesses must adapt their content strategies to remain visible in an evolving digital landscape. This shift underscores the importance of providing tangible value in services, as consumers increasingly prioritize measurable business outcomes over ideological narratives. Four things to know today 00:00 Markets Rally on U.S.–China Tariff Truce, But CIOs and Consumers Signal Deeper Economic Uncertainty05:32 Copyright, Click-to-Cancel, and the Rise of AI Oversight: Three U.S. Signals IT Leaders Shouldn't Ignore09:42 Automation Without Alignment: Firms That Cut Staff for AI Now Face Strategic Reversals13:06 AI-Native Discovery Rises: Answer Engine Optimization Signals SEO's Next Evolution Supported by:  https://cometbackup.com/?utm_source=mspradio&utm_medium=podcast&utm_campaign=sponsorshiphttps://www.huntress.com/mspradio/ All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech

Barry Urqhart, Managing Director of Marketing Focus in Perth joins Tony McManus to talk marketing. Barry Urquhart is an internationally recognised and respected conference keynote speaker, workshop facilitator, business strategist and consumer behaviour analyst.See omnystudio.com/listener for privacy information.

Barry Urqhart, Managing Director of Marketing Focus in Perth joins Tony McManus to talk marketing. Barry Urquhart is an internationally recognised and respected conference keynote speaker, workshop facilitator, business strategist and consumer behaviour analyst.See omnystudio.com/listener for privacy information.

Barry Urqhart, Managing Director of Marketing Focus in Perth joins Tony McManus to talk marketing. See omnystudio.com/listener for privacy information.

Barry Urqhart, Managing Director of Marketing Focus in Perth joins Tony McManus to talk marketing. See omnystudio.com/listener for privacy information.

Barry Urqhart, Managing Director of Marketing Focus in Perth joins Tony McManus to talk marketing. See omnystudio.com/listener for privacy information.

Barry Urqhart, Managing Director of Marketing Focus in Perth joins Tony McManus to talk marketing tips. See omnystudio.com/listener for privacy information.

De 80/20-regel, oftewel het Pareto-principe, is een krachtige strategie die jou kan helpen slimmer te werken in affiliate marketing. Want: 80% van jouw commissies komt uit slechts 20% van je inspanningen. Wat betekent dit voor je website, je promoties en je tijdsbesteding?

Barry Urqhart, Managing Director of Marketing Focus in Perth joins Tony McManus to talk marketing. See omnystudio.com/listener for privacy information.

Barry Urqhart, Managing Director of Marketing Focus in Perth joins Tony McManus to talk about what we have learnt from the cost of living crisis so far.See omnystudio.com/listener for privacy information.

We are diving into the future of marketing in 2025 with Sara Nay, CEO of Duct Tape Marketing. Together, we discuss how AI is reshaping the marketing landscape and why blending cutting-edge technology with timeless human elements, like emotional intelligence and storytelling, is key to staying ahead. John shares actionable insights on hyper-personalization, defining your brand voice, and building trust in a world of automation. Learn how to adapt, thrive, and create authentic connections in an AI-driven world! Today we discussed: [00:00] Opening [01:15] AI vs Previous Tech Excitement [03:25] Approaching AI Strategically [05:02] Adopting the Right Mindset Around AI [10:47] The Human Element Stands Out [13:04] Importance of Storytelling for Your Brand [13:49] AI's Impact on Marketing [16:08] The Future of Personalization [18:55] Marketing Focus for 2025 Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

In today's episode, Dr. Killeen flips the script on marketing strategies—what if reducing patient attrition is more valuable than chasing new leads? He explores how small investments in your current patients can yield big results. Tune in for tips on evaluating attrition and brainstorming simple strategies to keep patients returning! For more information about Dr. Addison Killeen, visit: www.addisonkilleen.com or interact with him on a daily basis at www.DentalSuccessNetwork.com

In this episode of "The Free Lawyer," host Gary Miles interviews RJon Robins, a coach for small law firms. They discuss the challenges small law firm owners face, particularly in managing the business side of their practice. RJon emphasizes the importance of outsourcing tasks, separating personal identity from business, and avoiding false economies. He also highlights the need for clear role definitions, identifying profit leaks, and developing a focused marketing strategy. The episode provides valuable insights and practical tips for small law firm owners to improve efficiency, profitability, and work-life balance. RJon Robins is an 8-figure entrepreneur, licensed attorney, and bestselling author. He founded How To Manage A Small Law Firm at his kitchen table while flat broke in 2009; he has since achieved 8,000% revenue growth and now has over 600 of the fastest-growing small law firm owners in the country as members. Operating in multiple countries, RJon works in the business about 90 days a year and spends 170 workdays launching new and profitable business ventures. He speaks to thousands of law firm owners annually, helping them define the meaning of profit and break free from the mindset that they need to suffer to build a profitable business. Challenges for Small Law Firm Owners (00:02:54)Lack of Business Training in Law School (00:03:30)Misconceptions About Law Firm Management (00:06:21)Understanding the Business of a Law Firm (00:09:04)Defining the Business of a Law Firm (00:10:33)Profitability Tips for Law Firms (00:13:24)Time Management and Delegation (00:14:31)Tracking Time Effectively (00:17:31)When to Expand Legal Staff (00:19:25)Cost of Doing Low-Value Work (00:21:41)Outsourcing Solutions (24:21)Understanding Costs (24:32)Stop Doing Low-Value Tasks (26:33)Three Key Tips for Lawyers (27:44)Identifying Revenue Growth Challenges (28:58)Fixing Marketing Strategies (30:03)Defining 'Emergency' (30:05)Client Prioritization (31:39)Defining Job Roles (34:32)Cost Efficiency Through Definition (35:42)Marketing Focus (37:12)Importance of Niche Marketing (38:25)Case Studies of Success (42:50)Working On vs. In the Business (44:32)Choosing a Business Model (46:35) Would you like to learn more about Breaking Free or order your copy? https://www.garymiles.net/break-free  Would you like to schedule a complimentary discovery call? You can do so here: https://calendly.com/garymiles-successcoach/one-one-discovery-call

Bill Woods catches up with Barry Urquhart, the Managing Director of Marketing Focus, asking the question - is this the end of the social media influencer See omnystudio.com/listener for privacy information.

Right About Now with Ryan AlfordJoin media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential.Right About Now NewsletterFree Podcast Monetization CourseJoin The NetworkFollow Us On InstagramSubscribe To Our Youtube ChannelVibe Science MediaSUMMARYIn this episode of Right About Now, host Ryan Alford sits down with Stephen Blackburn and Stephen Johnson from Rich From Anywhere to discuss cutting-edge marketing strategies. The conversation covers the evolution of social media marketing, with a focus on the growing power of Facebook ads. They highlight the critical importance of understanding key metrics like customer acquisition costs (CAC) and lifetime value (LTV). Blackburn and Johnson also share their journey from the music industry to marketing, underscoring the necessity of a strong lead generation strategy that goes beyond word-of-mouth. They explore Facebook's sophisticated algorithm, emphasizing the shift from narrow targeting to the power of compelling messaging. Throughout, they advocate for a comprehensive, long-term approach to building lasting customer relationships.TAKEAWAYSEffective marketing strategies in today's business landscapeThe evolution of social media marketing, particularly Facebook adsThe importance of adapting marketing approaches to changing market conditionsInsights on customer acquisition costs and lifetime valueTransitioning from a background in music to a career in marketingThe sophistication of Facebook's advertising algorithm and its data utilizationDifferences between various advertising platforms (e.g., Facebook, TikTok, Google Ads)The significance of understanding and connecting with the target audienceThe role of emotional appeals in influencing customer buying decisionsThe need for a holistic approach to marketing focused on long-term customer relationships If you enjoyed this episode and want to learn more, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.

Ep. 160: A marketing-focused episode – Sarah Seukeran analyses three recent notable campaigns and activations from Lainey Wilson, The Cardigans, and Peggy Gou. Featured are campaigns that combine local weather data with music streaming, showcase a good way of getting catalogue to connect with The Kids on TikTok, and encourage fans to design localised merch. It's ideal if you're trying to find good ideas to try out in your own music campaigns! 1. Lainey Wilson: 2. The Cardigans: https://pro.musically.com/weekly-round-up-21-aug-2024/ 3. Peggy Gou: https://pro.musically.com/weekly-round-up-3/ ------

Andrea Waltz is an experienced author and co-author of the book "Go for No." She has spent over twenty years in the publishing industry and recently wrote "The Million Dollar Book Formula" with her partner, Richard Fenton. Andrea is passionate about helping others write and publish their own books, drawing on her extensive experience and unique insights. Three Key Quotes: "Just because you can do something doesn't mean you should do it." "You don't have to go out there and write the Odyssey or the Iliad." "You want a best-consumed book, not just a best-selling one." Andrea Waltz discusses the journey of writing her book, "The Million Dollar Book Formula," emphasizing the importance of focusing on the core message, keeping books concise, and targeting the right audience. She provides insights on overcoming common writing struggles and highlights strategies for creating impactful, consumable content. 5 Key Takeaways: Focus on Core Message: Narrow down the problem your book aims to solve. Avoid unnecessary scope creep and stick to essential content. Keep the book concise and to the point. Understand Your Audience: Identify your ideal customer profile (ICP) for the book. Cater to a specific niche rather than trying to appeal to everyone. Consider the needs and preferences of your target readers. Simplify the Writing Process: Use a question-and-answer format to structure your book. Turn key questions into chapter headers. Remove content that is "nice to know" but not essential. Embrace Unique Formats: Consider shorter books or different formats like workbooks. Be creative with the book's design and layout. Think about how best to deliver your message effectively. Strategize for Marketing: Focus on where you sell your book, such as using Amazon for better visibility. Make sure your book is easy to consume, encouraging recommendations. Include bonus content to engage readers and provide additional value. By applying these principles, Andrea Waltz demonstrates how to write and publish a book that not only sells but also effectively communicates its message and resonates with its audience.

Clinton is joined by Barry Urquhart, a business strategist and consumer analyst at Marketing Focus, about whether there is a future for small, family-based businesses in Australia? Mr Urquhart reveals that the majority of Australia's 2.5 million small businesses are family-owned and operated, many of which are micro-sized with five or fewer employees. The COVID lockdowns, coupled with current cost-of-living and business challenges, have severely impacted this sector. Aging business owners face daunting realities: Small business values have declined or disappeared. Retirement plans are postponed. Succession within families is uncertain. Cash-flow problems and squeezed margins have dampened enthusiasm. Technological advances have made many products and services obsolete. Decisions ahead are tough and critical. See omnystudio.com/listener for privacy information.

Clinton is joined by Barry Urquhart, Managing Director of Marketing Focus, about the latest retail trade figures. .See omnystudio.com/listener for privacy information.

Joining Jeremy LIVE from his dining room table is South Aussie with Cosi's Andrew 'Cosi' Costello, Mike Smith from Southern Sun, Barry Urquhart from Marketing Focus, Thomas Hardy from Hardy Wines, 92 year old singer Johnny Mac, Anthony Cochrane from the Animal Welfare League and so much more! See omnystudio.com/listener for privacy information.

Why do you need to understand comps as an author? Because you can't market a book without understanding the market. This episode of Story Strategy focuses on helping indie authors figure out how to market their books based on identifying where they fit with other books in the market.

Marketing for an SMB, small and medium sized businesses, new data shows just how and where they're spending their time, energy, and dollars to achieve that. Websites and social media still reign supreme for small and medium sized businesses to establish presence and to drive traction, ultimately leading to sales.

Mike is joined by Barry Urquhart, Managing Director of Marketing Focus, about the use of Artificial Intelligence in the business world. Many small to medium-sized enterprise owners and managers are aware of the widespread discussion about Artificial Intelligence (AI) and its evolving presence in the economy, say Mr Urquhart. However, a significant percentage express concerns about its implications for their entities. Despite this awareness, there is a lack of clear and definitive understanding of AI among the majority of participants. Additionally, many struggle to identify the extent of AI within their current operations and assess the skill sets, expertise, experience, and training of their existing staff members. Consequently, a majority of SMEs feel they are likely not achieving optimal efficiency and productivity in their application of AI, indicating that the full capacity and potential of AI are not being realizedSee omnystudio.com/listener for privacy information.

Mike is joined by Barry Urquhart, the Managing Director of Marketing Focus, to provide valuable insights into the motivation behind companies risking potential backlash when supporting woke agendas. This arises in the context of a recent controversy involving an Australian-founded Rip Curl surfwear label. The brand faced criticism after featuring a trans woman in a marketing campaign for its Rip Curl Women arm. The backlash was immediate, with outraged customers publicly destroying Rip Curl clothing and accessories. Some even likened this incident to Rip Curl's 'Bud Light moment,' drawing parallels with the boycott initiated against a leading beer brand in the United States. This boycott was triggered by the brand's sponsorship campaign involving actress and TikTok personality Dylan Mulvaney, a transgender woman.See omnystudio.com/listener for privacy information.

Is pricing still a consumer drawcard?See omnystudio.com/listener for privacy information.

PM Albanese proposed tax cuts See omnystudio.com/listener for privacy information.

Matthew Pantelis speaks with Barry Urquhart from Marketing Focus on the choice of Australia Day products at supermarkets.See omnystudio.com/listener for privacy information.

Marketing Strategies for Occupational Therapist Hey there, fellow occupational therapists! As we gear up for 2024, I've been doing a lot of soul-searching about where I want to take my OT business. You know, we're all passionate about helping people, but I've come to realize that we need to focus on making sure people actually know about us. Marketing is the key to reaching more people and making a more significant impact.https://handtherapysecrets.com/business-skills/ If you're in the same boat, whether you're just starting out or you've been at this for a while like me, growing your business is all about getting more eyeballs on it. That means more attention, more clients, and ultimately, more success. Reflecting on 2023, I've spent a good amount of time on marketing, but now as we approach the end of the year, I want to share my laser-focused plan for 2024. In a world that's evolving rapidly, especially post-COVID, I believe marketing is going to be more crucial than ever. My perspective is that things might get tougher before they get easier, and if we want to seize opportunities to help more people, we need to bring more attention to what occupational therapy is all about. So, what's my strategy for 2024? It's simple—more attention. More eyeballs. My marketing efforts won't revolve around just promoting occupational therapy. Instead, I'll focus on what my potential clients want and need. For instance, I've noticed that most people searching for our services aren't specifically looking for occupational therapy. They're seeking solutions to specific problems. In 2024, my primary focus is on generating attention for my clinic and my online program, Hand Therapy Secrets. Now, there are countless avenues within marketing, so the question is, what aspect are you going to zero in on? For me, it's all about creating valuable content. I've decided to commit to more deliberate planning in 2024. Instead of going with the flow, I'll spend dedicated time thinking about my target audience and creating videos and content tailored to their needs. This involves scheduling time to think and plan, batching out content creation, and improving communication within my team. My commitment to growing my YouTube channel for the clinic means being more thoughtful about the content I share. I've also decided to batch out my videos more efficiently, leveraging Parkinson's Law to keep myself focused and productive. This approach allows me to be deliberate, efficient, and effective in my communication and content creation. Moreover, I'm challenging myself to become a better communicator, addressing the curse of knowledge bias. By improving how I convey information to my team, I aim to reduce frustration and enhance overall efficiency. Better communication is a critical skill that I believe will not only benefit my clinic but also contribute to my goal of writing another book. So, if you're an occupational therapist or another healthcare provider looking to grow your business in 2024, share your focus in the comments below. I'm here to help and create more videos that can support you on your journey. If you found this helpful, don't forget to subscribe and let me know if you want more content like this. Until next time, peace out, and I look forward to hearing about your goals for 2024. Thanks for tuning in!https://handtherapysecrets.com/business-skills/

Michael McLaren is joined by Barry Urquhart, Managing Director of Marketing Focus, to discuss if future Black Friday shoppers can expect more affordable deals after 13 interest rate hikes & rising inflation? Retailers, facing economic pressures, heavily discounted to attract shoppers, a strategy they may need to reconsider, says Mr Urquhart. Earlier and more aggressive discounts were offered to entice consumers saving for Christmas deals but expectations suggest a quieter Christmas with reduced gift spending and more home-based celebrations due to financial constraints.See omnystudio.com/listener for privacy information.

Over-extending businessesSee omnystudio.com/listener for privacy information.

Barry Urquhart from Marketing Focus and Josh Peake, Secretary, SDA speaks with Matthew Pantelis about security gates at self serve checkouts and abuse of retail workers increasing.See omnystudio.com/listener for privacy information.

Black Friday SaleSee omnystudio.com/listener for privacy information.

Barry Urquhart from Marketing Focus speaks with Matthew Pantelis about the changes at Qantas and its future.See omnystudio.com/listener for privacy information.

In today's episode, I'll be suggesting three questions you should ask yourself when defining your marketing focus, as well as quickly explaining the differences between brand, product and integrated marketing and communications. +++ With a little bit of direction from yourself, I hope you leave this episode feeling more supported in defining your marketing focus, and ready to show up bold and bright to the world with your purpose! +++ If you haven't grabbed my latest FREE resource, the Marketing Focus Framework, head on over to plumandparcel.com/marketing-focus-framework to claim it! +++ It's the busy gal's guide to getting clear on her marketing and communications priorities, and you need it! It'll make everything I'm talking about in this episode come to life for you.  +++ Don't forget to share how you found out about this podcast and what areas of work, business, life, etc. you need more encouragement in by: leaving a quick review on Apple Podcasts, and/or DM'ing my team and me on Instagram: @plumandparcel +++ See you next time!

See omnystudio.com/listener for privacy information.

In a recent episode of The Science of Business Development, Stephanie Welter, from Keller Williams Success Real, interviews Rebekah Carlson from Carlson Integrated. Carlson's firm specializes in marketing and is also a commercial real estate brokerage. Welter is curious about the structure of Carlson's business and asks how she ended up combining both aspects.Carlson explains that she got licensed in real estate when she first started in the industry as a way to learn the vernacular of the business. However, when she left her old in-house company, they told her to take her license with her. Carlson then had to take managing broker classes so that she could have her license hung by herself.Over time, her marketing business grew, but she also began to have colleagues and friends who asked to hang their license with her. These were people who had licensing but were not utilizing it as part of their primary career, and they wanted to have a managing broker who understood that they were not going to be generating leads. As Carlson's brokerage business grew, she provided opportunities for education, mentoring, and learning, particularly in the commercial real estate business.While Carlson's primary focus is on marketing, she recognizes the importance of storytelling in business development. She came from the investment side of the commercial real estate world and was the director of marketing and business development for a company that acquired shopping centers and parking structures across the country. She recognized that no one can do business with someone they don't know about, and she loved the growth that they were able to experience when they raised investment funds.Carlson's experience in building a business from the inside and her knowledge of the investment side of the commercial real estate world has helped her combine her marketing expertise with her commercial real estate brokerage business. She also recognizes that relationships are a significant aspect of any business, and one should not lose family in real estate but grow it.Rebekah Carlson's unique combination of marketing and commercial real estate brokerage businesses has resulted in an unintentional growth pattern, but she has taken advantage of this growth to provide opportunities for education, mentoring, and learning in the commercial real estate business. Carlson's experience in building businesses from the inside has also helped her to recognize the importance of storytelling in business development and the value of growing relationships in the industry.

Kelli Widdifield Discusses Mohawk's New Products and Marketing Focus for 2023 by Floor Focus Magazine

Today's show is all about satisfying customers whether that is through non-profit organizations or big corporations. Join Dave and Carly as they break down the who, why, and how to provide the best long-term marketing goals. Today's guest is Ken Calwell who serves as Chief Marketing Officer at Compassion International. Before he worked for one of the largest non-profit organizations, he spent his career in the food industry as the Chief Marketing Officer at Domino's Pizza, Wendy's International, as Director of New Product Development at Pizza Hut, and CEO and President of Papa Murphy's. Ken is widely recognized for his accomplishments by being named one of Advertising Age's Top 100 Marketing Leaders of the Year, being inducted into the Indiana University Kelley School of Business Brand Leadership Hall of Fame, winning a Golden Effie marketing communication award, being named Kansan of the Year by the Topeka Capital-Journal and being the creator of stuffed crust pizza. Dave and Carly talk with Ken about: Innovation story- stuffed crust pizza Understanding the customer Reaching the generation Who, why, and how questions Long-term marketing strategy Red, yellow, green We hope you enjoy our conversation with Ken Calwell! Season Two of the Purpose & Profit Podcast is brought to you by: NextAfter NextAfter is an online fundraising research lab decoding what works in fundraising and creating free resources from their library of 4,600+ online fundraising experiments. You can learn more at www.nextafter.com. Masterworks Masterworks is a full-service marketing and fundraising agency dedicated to helping you achieve your mission. Learn more about Masterworks at www.masterworks.agency. Imago Consulting Imago Consulting is an advisory firm that helps businesses and nonprofits create growth by accelerating sustainable innovation. You can find out more at www.imago.consulting. Special thanks to editor and sound engineer Barry R. Hill and producer Jenna Owens.

Katie Broskey has been very intentional and systematic about incorporating a comprehensive online marketing program to connect her deeply with her sphere. Learn the components of her highly effective efforts!   Connect with Kattie at https://getmovingwithkatiebroskey.kw.com/ ---------- Visit www.buithow.com to sign up for our next live or virtual event.   Part of the Win Make Give Podcast Network

Raised by a single mother in the late 1970's after being abandoned by his father at birth, David lived in a dilapidated house with 6' high ceilings that leaked when it rained for the first 20 years of his life. Scarred from watching his grandmother suffer while slowly and painfully dying from cancer, living in fear for his life at times due to insane family members threatening him (that were already convicted of murdering his great aunt), and the recipient of multiple other constant childhood traumas, David Pasqualone started life confused, scared, and feeling alone. He was regularly told by those around him that he was lazy, undisciplined, and useless. Constantly ill as a child and teenager, doctors labeled him as a hypochondriac as he got sicker and sicker over the years. Sent to psychologists instead of diagnostic testing, he was told he was a waste of life constantly by many of those around him. Despite this, David stayed respectful to his elders, but never accepted the lies he was being told about himself. Once he turned 18, he demanded medical tests and two weeks before his high school graduation, they revealed he had a tumor in his head the size of an orange that was slowly killing him. After two major surgeries, intense radiation therapy, and months stuck at home, David was dying at 19 years old. Even though doctors gave him little hope of survival, David chose to try a holistic approach to healing over more surgeries, radiation, and chemotherapy. He not only survived, but thrived physically. The story continues with this young man, who thought he was intellectually a step above Forrest Gump and a functional idiot, finishing college, getting married, thriving in business, and raising a beautiful family. Only to get critically ill again and suffer for 5 years in intense pain after a simple dental visit goes horribly wrong. Told by multiple physicians to get his affairs in order and prepare for death, David refused to accept this path. Becoming his own medical advisor, David did basically everything opposite of what the doctors told him. He did his best in life each day to heal, but learned to trust God for the results. This phase of his journey brought him into wellness and strength. He got off all of the antidepressants and painkillers the doctors tried to medicate his symptoms with, and once again began to thrive physically. In 2014 his personal life took a drastic turn when his wife of 14 years derailed and their marriage turned into a long, terrible episode of the Jerry Springer show mixed with the Twilight Zone and the Good Son movie. It was a real-life nightmare. Fighting to save his marriage, protect his children, and not die from the stress, David spent 6 hard years trying to “fix things” before he learned to accept the reality of what he was facing, make the tough decisions, and move on with life. So he and his children could not only heal from the trauma and PTSD of the hand they were dealt, but fully heal, thrive, and live with joy once again. David's life has been full of intense challenges in every area: physical, mental, emotional, spiritual, familial, relational, social, and financial. Through this all he has learned that despite our circumstances and personal perspective, God is there for us, loves us, has a bigger plan than we can imagine. And most importantly, if we don't quit and stay steadfast on our course, we'll always win and benefit from even the most hideous experiences and hardships. So while David Pasqualone may have started out life confused, scared, and feeling alone, he now lives life with a passionate purpose, complete confidence, and is surrounded by those he loves. Each day David's mission is to help people know God, be encouraged into action, find their purpose, live it passionately, and fulfill it steadfastly until their race is over. And with God, nothing is impossible; we cannot fail! https://davidpasqualone.com

Laurel Mintz will discuss the importance of taking the steps to move your marketing strategy forward with a holistic approach. Touch points will include the importance of keeping up with trends without getting lost in them (i.e. social media), integrating new and innovative marketing tools to reach customers via apps, geo-targeting, and current lists, and the importance of execution these tactics to ultimately result in repeat business and loyal consumers.Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

This week we talk marketing with Alan Young who is the President and Co-Founder of Puzzle Partner, who are experts in content marketing for B2B Hotel and Travel Tech companies.In this episode you'll discover: Why you need to focus on what you're good at, to provide value to your target The importance of simplifying your messaging, especially as hospitality tech companies. People want personalization more than ever, we need to provided our customers with choice.  The Modern Hotelier is presented by StayflexiProduced, edited, and published by Make More MediaFor full show notes head to: https://themodernhotelier.com/episode/17

As a result of COVID-19, the big push these days is to go digital in our marketing and communication with customers. But are there inherent dangers in this? Are we forgetting how to interact with our customers on a personal level? Veteran marketing expert and founder of Marketing Focus, Barry Urquhart, says digital communications is just a part of a broader mix of building relationships with customers. Business Essentials Daily is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.

Our guest for this episode of The Small Show is Dylan, a digital marketing expert. 1:00 Introduction2:00 Marketing is the most important things to do in business9:43 Low cost vs providing value 15:37 Is your business competing on price only?18:17 Why you shouldn't target everyone and why is it important to narrow your marketing focus23:47 Developing a target marketing strategies for a small business33:00 Finding the ideal customers for your business35:29 Planning for business success in 2021After growing his digital marketing agency into a 7-figure agency, generating  over a million in sales annually, Dylan Ogline turned his focus to helping  other people start and grow their own hyper profitable digital agency. Dylan  undoubtedly believes that anybody can start and build their own digital agency  that will allow them to have more freedom and live a life with purpose and  meaning. And he wants to give everyone possible the tools to do just that. According to Dylan Ogline, marketing is the number one thing that a business should be focusing on.Pricing vs ValueDylan suggests to show your value, and stop hiding behind low prices.  It is easy to lower pricing to attract more customers, but a business might back itself into a corner and not be able to find the ideal customer they are looking for.Finding the ideal customers for your business.As simple as giving your current customers a call.  Find out why they purchased from you and the reasons they chose the specific products/services. Then use those answers to reach out for prospective customers who might have similar problems, and find those values your company has that will help them.Contact for Dylan Ogline

For retailers, December is a beast. But for many other businesses, it's the perfect “down time” to get ahead on certain things. …like marketing. Today, we discuss what your business should do while things are quiet. By taking advantage of the slower pace, you can give yourself a head start on next year's marketing. There's […] The post MBA1676 What Your Marketing Focus Should Be in December appeared first on The $100 MBA.

Episode Summary: Travis and Kevin talk with the VP of Revenue Growth and Enablement at Clari, Kyle Coleman, about what revenue operations is and is not, how a mutual accountability system can be successful, unpacking what it means to be empathetic, and more. Kyle Coleman Short Bio: Kyle is currently the VP of Revenue Growth and Enablement at Clari. Prior to working at Clari, Kyle worked as a Director of Sales Development and Senior Director of Sales Development and Optimization, at Looker, a business intelligence and analytics startup. Kyle is an experienced sales and marketing leader with a passion for people development, identifying and solving problems, creating and optimizing processes, and unifying departments across the revenue org. Episode Highlights: SDRs downplay their position- “I promise you I would not be doing today if not for the skill set I developed from being an SDR.” “Any SDRs out there, don't discount what you're doing now.” What we do: Growth team: Focus on creating and accelerate pipeline  Marketing: Focus on awareness Sales: Focus on closing the deals There is no competition between teams, clean divisional labor Approach growth in an integrated way “I don't care who created the pipeline, I just care that pipeline got created.” “Having us all on the same team allows us to entertain the grey area and not be grabby about who gets credit for what.” “Instead of fighting between one another about who created the pipeline, we fight together to get pipeline.” Reflecting on work at Looker “The only real way you can fail is if you don't learn anything from the experience.” Evolution: Number of MQLs- model needs to die, avoided this at Clari Opportunities we are creating that the sales team is accepting Mutual accountability system, no longer assembly line approach “The demand waterfall is not invalidated, but MQLs are not the defining success criteria “MQLs are not as predictive of future success as they used to be.” Clari's missions: making sure everyone knows their role in the revenue process, inherent in DNA Aligning views on success criteria Revenue operations is a new category- not clearly defined Revenue operations is not all ops coming together “Revenue operations is thinking about revenue as an end-to-end business process that can be dissected into component parts, and each of those parts can be optimized in service of one another.” Good at listening to customers Customer success team- caring about prospects Need to get better at creating a peer-to-peer community so customers can talk to one another  Once we figure this out, that is going to be our secret to success Get your customers to do your selling for you by creating conversations not trying to sell- empathy Views on empathy: Without unpacking what it means or how to do it- it's meaningless Understanding the day-to-day pains of your prospect Being understanding, not forcing your sales Wanting to actually help even if it's not through your business Keeping people happy, trying not to burn any bridges “Trying to genuinely help people is my main mission in life.” Getting SDRs in interviews to pitch on a passion, not their product- see their excitement “Care about the person behind the persona.” Manual drip Borrows from marketing automation principles, but manually executed by salesperson Identifies unique scenarios, their unique objection right now, what can I do to add value “If you're not giving your SDRs the license to think, then you've just hired people that may as well be robots dialing a phone.” “The SDRs that are successful are those that build the strategic muscle early and use that in their SDR process.” Learning and thinking in an interdisciplinary way/studying things like poetry and flow, economy of word choice “There's lessons to be learned about becoming a better salesperson pretty much everywhere.”  Technologies help with tactics, mindset/foundational layer is not solved...