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3 episodes with ben reese
Content repurposing. Everyone is talking about it. I think we all understand the general concept: Create content in one format and then chop it up into micro content in a variety of other formats. The details of how to do this are a bit more elusive. We talked to Ben Reese about this a few episodes back, and now you can listen to how Camille Trent and her team executed a similar strategy, repurposing webinar content, with an extra layer of paid media video ad distribution, to generate hundreds of high intent leads for Marketer Hire (NOTE: she is now the head of content at Dooly, but this case study was too good to pass up). What you'll learn in this episode: How to create your pillar strategy - what niche you want your content to focus on. The logistics to running a webinar and how to repurpose them into ad content. What types of headlines work well for ads How often to refresh your ad content How many people do you need to execute this content repurposing playbook (hint: it's not as many as you think) Camille's recommendations: Your business model should drive your lead funnel and lead form strategy. Give people the content and context so that they can make their decision. You don't need any fancy tech to run quality webinars Post content organically first, before putting money behind it in ads (NOTE: This only works if your company page has enough followers or if your personal account has the right audience) You need to curate your feed when coming into a new industry as a marketer Ensure that you understand the channels you are looking to repurpose content in, as that will guide the type of content you pull out of the main piece. Consistent persistence - you just need to keep creating and publishing content. You aren't always going to feel it, but you have to push through it. Focus on the channels you are already in, and making them marginally and incrementally better over time instead of always chasing the new shiny object when it comes to content creation. You'll need to listen to the full episode if you want to hear the Lightning Round, but here are a few highlights: Camille is looking forward to testing how a template library can drive effective traffic Camilly loves her password manager - nobody likes memorizing passwords. Camille isn't a fan of the phrase “adding value” and neither am I Proofpoint's POV:Many marketers, especially in very technical industries, struggle with content development. The struggle because the subject matter is so technical that the marketer isn't able to get deep enough to develop the content themselves. At least not content that a decision maker in the industry will care for or find valuable. They struggle because they aren't able to get their SMEs to create enough content. This is where using video (whether it be webinars, podcasts or video series) as your content engine can work wonders. Once you have the raw content developed, the marketing team can then spend their time cutting it up, repurposing it in various formats, and also focusing on effective distribution. Relevancy and timeliness are key in marketing and the best way to get both is to use SMEs who live and breathe the subject matter to create the content. The marketing team can facilitate the content creation, but the SMEs are actually submitting the subject matter. The way to do this, is to ensure that as much as possible you work your content creation into already existing workflows. So if you are already running webinars, see if you can repurpose those into podcast episodes and micro content for ads and organic. You can also create summaries and recaps which help with organic ranking and traffic. As an added bonus, having the SMEs creating the content allows you to more easily activate these people on social by providing them with the awesome content they helped create. You can simply cut up the long-form video and send the SME several short clips and say “hey, you provided some really awesome nuggets, you should totally share this with your network!”. A bit more about Camille:Camille is a content marketing extraordinaire. She is a LinkedIn thought leader - and I don't use that word lightly. She not only provides valuable educational content around content marketing, but she also likes to entertain her audience with things like this. Helpful Links & Resources: Connect with Camille on LinkedIn: https://www.linkedin.com/in/camillehansentrent/ Check out Content Logistics Podcast: https://motionagency.io/content-logistics-podcast/ Follow Dooly on LinkedIn: https://www.linkedin.com/company/dooly/ Connect with Mike & Gaby at Proofpoint: Mike's LinkedIn Profile: https://www.linkedin.com/in/mikegrinberg/ Gaby's LinkedIn Profile: https://www.linkedin.com/in/gabriellaisrael/ LinkedIn Company Profile: https://www.linkedin.com/company/proofpoint-marketing-llc Proofpoint YouTube Channel: http://bit.ly/ProofpointonYouTube Proofpoint Website: www.proofpoint.marketing
Content repurposing. Everyone is talking about it. I think we all understand the general concept: Create content in one format and then chop it up into micro content in a variety of other formats. The details of how to do this are a bit more elusive. We talked to Ben Reese about this a few episodes back, and now you can listen to how Camille Trent and her team executed a similar strategy, repurposing webinar content, with an extra layer of paid media video ad distribution, to generate hundreds of high intent leads for Marketer Hire (NOTE: she is now the head of content at Dooly, but this case study was too good to pass up). What you'll learn in this episode: How to create your pillar strategy - what niche you want your content to focus on. The logistics to running a webinar and how to repurpose them into ad content. What types of headlines work well for ads How often to refresh your ad content How many people do you need to execute this content repurposing playbook (hint: it's not as many as you think) Camille's recommendations: Your business model should drive your lead funnel and lead form strategy. Give people the content and context so that they can make their decision. You don't need any fancy tech to run quality webinars Post content organically first, before putting money behind it in ads (NOTE: This only works if your company page has enough followers or if your personal account has the right audience) You need to curate your feed when coming into a new industry as a marketer Ensure that you understand the channels you are looking to repurpose content in, as that will guide the type of content you pull out of the main piece. Consistent persistence - you just need to keep creating and publishing content. You aren't always going to feel it, but you have to push through it. Focus on the channels you are already in, and making them marginally and incrementally better over time instead of always chasing the new shiny object when it comes to content creation. You'll need to listen to the full episode if you want to hear the Lightning Round, but here are a few highlights: Camille is looking forward to testing how a template library can drive effective traffic Camilly loves her password manager - nobody likes memorizing passwords. Camille isn't a fan of the phrase “adding value” and neither am I Proofpoint's POV:Many marketers, especially in very technical industries, struggle with content development. The struggle because the subject matter is so technical that the marketer isn't able to get deep enough to develop the content themselves. At least not content that a decision maker in the industry will care for or find valuable. They struggle because they aren't able to get their SMEs to create enough content. This is where using video (whether it be webinars, podcasts or video series) as your content engine can work wonders. Once you have the raw content developed, the marketing team can then spend their time cutting it up, repurposing it in various formats, and also focusing on effective distribution. Relevancy and timeliness are key in marketing and the best way to get both is to use SMEs who live and breathe the subject matter to create the content. The marketing team can facilitate the content creation, but the SMEs are actually submitting the subject matter. The way to do this, is to ensure that as much as possible you work your content creation into already existing workflows. So if you are already running webinars, see if you can repurpose those into podcast episodes and micro content for ads and organic. You can also create summaries and recaps which help with organic ranking and traffic. As an added bonus, having the SMEs creating the content allows you to more easily activate these people on social by providing them with the awesome content they helped create. You can simply cut up the long-form video and send the SME several short clips and say “hey, you provided some really awesome nuggets, you should totally share this with your network!”. A bit more about Camille:Camille is a content marketing extraordinaire. She is a LinkedIn thought leader - and I don't use that word lightly. She not only provides valuable educational content around content marketing, but she also likes to entertain her audience with things like this. Helpful Links & Resources: Connect with Camille on LinkedIn: https://www.linkedin.com/in/camillehansentrent/ Check out Content Logistics Podcast: https://motionagency.io/content-logistics-podcast/ Follow Dooly on LinkedIn: https://www.linkedin.com/company/dooly/ Connect with Mike & Gaby at Proofpoint: Mike's LinkedIn Profile: https://www.linkedin.com/in/mikegrinberg/ Gaby's LinkedIn Profile: https://www.linkedin.com/in/gabriellaisrael/ LinkedIn Company Profile: https://www.linkedin.com/company/proofpoint-marketing-llc Proofpoint YouTube Channel: http://bit.ly/ProofpointonYouTube Proofpoint Website: www.proofpoint.marketing
Want to build relationships, meet interesting people, have great conversations and also generate new business? You should consider starting a podcast. If Both guests and listeners can turn into net new business or into referrers, which is exactly what Tim Bornholdt, Partner at the Jed Mahonis Group has been able to achieve with his podcast, Constant Variables. What you'll learn in this episode: How to figure out what content your audience wants to hear. How to select your podcast guests How to decide on your podcast format How to get a podcast started - how to get it off the ground How little children always end up headbutting the “sensitive areas” when giving hugs. Totally not marketing related, but any of our listeners who are parents - you will get a chuckle out of that part of the conversation. Tims's recommendations: The podcast content needs to stand on its own and should be the focus, rather than focusing on business development. Consider giving your B2B podcast a separate brand with a separate website, to give it more authenticity and separation from your corporate brand. Don't edit your own podcast Consume some different types of podcasts before producing your own Figure out what parts of podcasting you like, focus on those and outsource the rest. You'll need to listen to the full episode if you want to hear the Lightning Round, but here are a few highlights: Tim is really excited about testing AR Tim can't function without Slack Proofpoint's POV:We love podcasts here at Proofpoint. Obviously. Gaby and I have now run two of them. The first was Mixing Business With Pleasure, which we put on hiatus and hope to pick up again this year, and the second is this one. With over 50 episodes under our belts, and many more planned, here is what we have taken away: The worst thing that can happen if you host a podcast is you learn something. The second worst thing that can happen is that you mean someone interesting. We have learned a ton from some amazing marketing leaders and power couples, and we have made some genuine connections and even friends through this endeavor. While you can't take that directly to the bank, there is a lot of value just from that aspect. Of course you can't use that as a business case to your boss to start a B2B company podcast, but the next few should be good for that. A podcast can be your content development engine. A 30-minute episode can fuel more than a week's worth of social media and blog content. It can generate content for the company, to be used for demand generation efforts, and it can also generate content for the various individuals (hosts and guests) involved, which fosters personal branding and employee advocacy, which in-turn help put faces to the company name and build trust with your ICP. A podcast can be a business development tool in more ways than one. As we discussed with Tim, getting your ideal customers to come on the show is one strategy, and it's a great one as long as you focus on the content itself, not the business development activity. The goal is to create good content and build a relationship, not make a sale. But more than that, a podcast can fuel your sales outreach content strategy. Imagine your are having a conversation with a prospective customer and they mention that they are struggling to figure out how to make more from their webinars, and then you say “we actually just had a great conversation about that with Ben Reese last week, you should take a listen to that episode”. So what are you waiting for? Go ahead and start your podcast! A bit more about Tim:Tim has a journalism and videography background and then got into development. He is the co-founder and partner at the Jed Mahonis Group - a full-stack, mobile software solutions consultancy. Tim is also an avid runner and outdoors enthusiast, and a student of minimalism. Helpful Links & Resources: Connect with Ben on LinkedIn: https://www.linkedin.com/in/timbornholdt/ Follow the Jed Mahonis Group on LinkedIn: https://www.linkedin.com/company/the-jed-mahonis-group/ Listen to the Constant Variables podcast: https://constantvariables.co/ Connect with Mike & Gaby at Proofpoint: Mike's LinkedIn Profile: https://www.linkedin.com/in/mikegrinberg/ Gaby's LinkedIn Profile: https://www.linkedin.com/in/gabriellaisrael/ LinkedIn Company Profile: https://www.linkedin.com/company/proofpoint-marketing-llc Proofpoint YouTube Channel: http://bit.ly/ProofpointonYouTube Proofpoint Website: www.proofpoint.marketing
Want to build relationships, meet interesting people, have great conversations and also generate new business? You should consider starting a podcast. If Both guests and listeners can turn into net new business or into referrers, which is exactly what Tim Bornholdt, Partner at the Jed Mahonis Group has been able to achieve with his podcast, Constant Variables. What you'll learn in this episode: How to figure out what content your audience wants to hear. How to select your podcast guests How to decide on your podcast format How to get a podcast started - how to get it off the ground How little children always end up headbutting the “sensitive areas” when giving hugs. Totally not marketing related, but any of our listeners who are parents - you will get a chuckle out of that part of the conversation. Tims's recommendations: The podcast content needs to stand on its own and should be the focus, rather than focusing on business development. Consider giving your B2B podcast a separate brand with a separate website, to give it more authenticity and separation from your corporate brand. Don't edit your own podcast Consume some different types of podcasts before producing your own Figure out what parts of podcasting you like, focus on those and outsource the rest. You'll need to listen to the full episode if you want to hear the Lightning Round, but here are a few highlights: Tim is really excited about testing AR Tim can't function without Slack Proofpoint's POV:We love podcasts here at Proofpoint. Obviously. Gaby and I have now run two of them. The first was Mixing Business With Pleasure, which we put on hiatus and hope to pick up again this year, and the second is this one. With over 50 episodes under our belts, and many more planned, here is what we have taken away: The worst thing that can happen if you host a podcast is you learn something. The second worst thing that can happen is that you mean someone interesting. We have learned a ton from some amazing marketing leaders and power couples, and we have made some genuine connections and even friends through this endeavor. While you can't take that directly to the bank, there is a lot of value just from that aspect. Of course you can't use that as a business case to your boss to start a B2B company podcast, but the next few should be good for that. A podcast can be your content development engine. A 30-minute episode can fuel more than a week's worth of social media and blog content. It can generate content for the company, to be used for demand generation efforts, and it can also generate content for the various individuals (hosts and guests) involved, which fosters personal branding and employee advocacy, which in-turn help put faces to the company name and build trust with your ICP. A podcast can be a business development tool in more ways than one. As we discussed with Tim, getting your ideal customers to come on the show is one strategy, and it's a great one as long as you focus on the content itself, not the business development activity. The goal is to create good content and build a relationship, not make a sale. But more than that, a podcast can fuel your sales outreach content strategy. Imagine your are having a conversation with a prospective customer and they mention that they are struggling to figure out how to make more from their webinars, and then you say “we actually just had a great conversation about that with Ben Reese last week, you should take a listen to that episode”. So what are you waiting for? Go ahead and start your podcast! A bit more about Tim:Tim has a journalism and videography background and then got into development. He is the co-founder and partner at the Jed Mahonis Group - a full-stack, mobile software solutions consultancy. Tim is also an avid runner and outdoors enthusiast, and a student of minimalism. Helpful Links & Resources: Connect with Ben on LinkedIn: https://www.linkedin.com/in/timbornholdt/ Follow the Jed Mahonis Group on LinkedIn: https://www.linkedin.com/company/the-jed-mahonis-group/ Listen to the Constant Variables podcast: https://constantvariables.co/ Connect with Mike & Gaby at Proofpoint: Mike's LinkedIn Profile: https://www.linkedin.com/in/mikegrinberg/ Gaby's LinkedIn Profile: https://www.linkedin.com/in/gabriellaisrael/ LinkedIn Company Profile: https://www.linkedin.com/company/proofpoint-marketing-llc Proofpoint YouTube Channel: http://bit.ly/ProofpointonYouTube Proofpoint Website: www.proofpoint.marketing
How would you like to increase your inbound revenue by over 1,000%? It's taken Ben and his team a solid 6 years to get to this point, but it has been solid triple digit growth every year. This case study is pretty much a playbook for anyone running marketing for complex technical businesses. What you'll learn in this episode: How to clearly define your pipeline stages and transition only qualified leads to sales How to get your internal SMEs to take part in content development How to leverage webinars as a content engine How to effectively build an annual marketing plan, when you are the sole marketer in the company How to leverage live chat to decrease friction The right way to nurture webinar registrants Ben's recommendations: Make sure that you are holding on to the lead as long as possible before you kick it over to sales. A lead should only go to sales once the prospective customer is ready to make some big moves. NOTE: This makes sense with smaller TAMs and lower lead volumes. Make sure that your live chat is staffed appropriately, and focus on answering questions, not selling. Focus on creating more opportunities for real human-to-human interaction Be transparent and own when something goes wrong in the customer experience Use voice of the customer to ensure that you are messaging to your customers in the way that they are talking If you are going to events, use that opportunity to do customer research Your website should be a living breathing thing - updated based on what's happening in the market, the challenges your customers are having and how they are talking. Make sure you are walking into planning meetings with a concrete plan. It's better to have sales and leadership to shoot things down and change topics, instead of asking for their input on what should be done. Never have one person present a webinar by themselves. Have one person available for color commentary and another to manage the live chat. You'll need to listen to the full episode if you want to hear the Lightning Round, but here are a few highlights: Ben is a HubSpot junkie and can't live without it. As many out there, Ben hate's the word “synergy” Proofpoint's POV:What I love most about this conversation is that it makes you realize that the fundamentals of good marketing have always been around, but many marketers have gotten away from them because of technology. If you spend any time scrolling through LinkedIn these days, you will hear many - myself sometimes included - saying that we need to switch from lead generation to demand generation. And while that is true, based on what we see in the market today, solid demand generation has been around for a long time. Ben has been doing it since 2012. Whatever you call it, the point is that the focus needs to be on the customer and focusing on driving quality leads to your sales team. You do this by educating your customer, answering their questions, and focusing on pulling them in. The other thing I loved about this conversation is how Ben was able to get his internal SMEs onboard and involved in content creation. We always tell our customers that the key to successful content creation in a technical company is making as much of it as possible part of the already existing workflow. And in general, video is one of the easiest ways to get information directly from SMEs. If your SMEs are presenting during internal meetings, record those presentations. If your SMEs are present at conferences, set them up in a room and record customer interviews If your executives are presenting at conferences, make sure you can get your hands on those recordings If you are running a customer or user summit, make sure you plan for some good recording material As an added benefit, video also allows you to put real faces to your marketing, and on top of that, it creates an incentive for the SMEs themselves to share content and get active on LinkedIn, because they no longer have to think about what they should create/write. A bit more about Ben:Ben is a former sales guy, turned marketer, and has been in the trenches for Dimensional Control Systems for almost ten years. He is extremely knowledgeable and what we would call a full-stack marketer. He is a self-proclaimed HubSpot junkie. Ben is also a long-time martial arts enthusiast and instructor and has been most involved with Long Fist Kung Fu. Helpful Links & Resources: Connect with Ben on LinkedIn: https://www.linkedin.com/in/benjaminreese/ Follow Alert Logic on LinkedIn: https://www.linkedin.com/company/dimensional-control-systems/ Connect with Mike & Gaby at Proofpoint: Mike's LinkedIn Profile: https://www.linkedin.com/in/mikegrinberg/ Gaby's LinkedIn Profile: https://www.linkedin.com/in/gabriellaisrael/ LinkedIn Company Profile: https://www.linkedin.com/company/proofpoint-marketing-llc Proofpoint YouTube Channel: http://bit.ly/ProofpointonYouTube Proofpoint Website: www.proofpoint.marketing
How would you like to increase your inbound revenue by over 1,000%? It's taken Ben and his team a solid 6 years to get to this point, but it has been solid triple digit growth every year. This case study is pretty much a playbook for anyone running marketing for complex technical businesses. What you'll learn in this episode: How to clearly define your pipeline stages and transition only qualified leads to sales How to get your internal SMEs to take part in content development How to leverage webinars as a content engine How to effectively build an annual marketing plan, when you are the sole marketer in the company How to leverage live chat to decrease friction The right way to nurture webinar registrants Ben's recommendations: Make sure that you are holding on to the lead as long as possible before you kick it over to sales. A lead should only go to sales once the prospective customer is ready to make some big moves. NOTE: This makes sense with smaller TAMs and lower lead volumes. Make sure that your live chat is staffed appropriately, and focus on answering questions, not selling. Focus on creating more opportunities for real human-to-human interaction Be transparent and own when something goes wrong in the customer experience Use voice of the customer to ensure that you are messaging to your customers in the way that they are talking If you are going to events, use that opportunity to do customer research Your website should be a living breathing thing - updated based on what's happening in the market, the challenges your customers are having and how they are talking. Make sure you are walking into planning meetings with a concrete plan. It's better to have sales and leadership to shoot things down and change topics, instead of asking for their input on what should be done. Never have one person present a webinar by themselves. Have one person available for color commentary and another to manage the live chat. You'll need to listen to the full episode if you want to hear the Lightning Round, but here are a few highlights: Ben is a HubSpot junkie and can't live without it. As many out there, Ben hate's the word “synergy” Proofpoint's POV:What I love most about this conversation is that it makes you realize that the fundamentals of good marketing have always been around, but many marketers have gotten away from them because of technology. If you spend any time scrolling through LinkedIn these days, you will hear many - myself sometimes included - saying that we need to switch from lead generation to demand generation. And while that is true, based on what we see in the market today, solid demand generation has been around for a long time. Ben has been doing it since 2012. Whatever you call it, the point is that the focus needs to be on the customer and focusing on driving quality leads to your sales team. You do this by educating your customer, answering their questions, and focusing on pulling them in. The other thing I loved about this conversation is how Ben was able to get his internal SMEs onboard and involved in content creation. We always tell our customers that the key to successful content creation in a technical company is making as much of it as possible part of the already existing workflow. And in general, video is one of the easiest ways to get information directly from SMEs. If your SMEs are presenting during internal meetings, record those presentations. If your SMEs are present at conferences, set them up in a room and record customer interviews If your executives are presenting at conferences, make sure you can get your hands on those recordings If you are running a customer or user summit, make sure you plan for some good recording material As an added benefit, video also allows you to put real faces to your marketing, and on top of that, it creates an incentive for the SMEs themselves to share content and get active on LinkedIn, because they no longer have to think about what they should create/write. A bit more about Ben:Ben is a former sales guy, turned marketer, and has been in the trenches for Dimensional Control Systems for almost ten years. He is extremely knowledgeable and what we would call a full-stack marketer. He is a self-proclaimed HubSpot junkie. Ben is also a long-time martial arts enthusiast and instructor and has been most involved with Long Fist Kung Fu. Helpful Links & Resources: Connect with Ben on LinkedIn: https://www.linkedin.com/in/benjaminreese/ Follow Alert Logic on LinkedIn: https://www.linkedin.com/company/dimensional-control-systems/ Connect with Mike & Gaby at Proofpoint: Mike's LinkedIn Profile: https://www.linkedin.com/in/mikegrinberg/ Gaby's LinkedIn Profile: https://www.linkedin.com/in/gabriellaisrael/ LinkedIn Company Profile: https://www.linkedin.com/company/proofpoint-marketing-llc Proofpoint YouTube Channel: http://bit.ly/ProofpointonYouTube Proofpoint Website: www.proofpoint.marketing
1984 Olympic 800m Bronze medalist Earl Jones joins us in-studio to discuss the Olympians mindset & trending social media topics along with guest co-host EMU hall of fame 400m sprinter Chuck Wilson, Eastern Michigan sub 4 min miler Ben Reese, EMU distance runner Jason Boothroyd, and retired Detroit Pistons Robert Griffin. Hosted by your fav... The post The Real Nurses of Detroit – The Olympians mindset- part 3 – cannibus & the runner first appeared on PodcastDetroit.com.
Today we talk with Ben and Lauren Reese of Lionheart Coffee Company. We discuss all the ways in which their business has pivoted in light of COVID-19 and the amazing free sack lunch program that they've started in order to feed those who are in need during this time. Check out Lionheart at: https://www.lionheartcoffee.com/ Reach out to Logical Position for any marketing needs: https://www.logicalposition.com/ For support and advice during this time join our Ecommunity group on Facebook: Ecommunity: Business Survival Guide
When I was lying in the hospital three months or so ago, after the boys and their children had gone home, Alan came back and kissed my forehead and said, "It's time you wrote it down..." I didn't have to ask what he meant... -- Sally Wright, Behind the Bonehouse Sally Wright's mysteries are beautifully written tales that wrestle with moral issue and the complex motivations of everyday people. You can learn more -- and see photos! -- on her website, SallyWright.net, where she also lists both of her series, in order. Two of the books we talk about in depth are her latest, Behind the Bonehouse, the second in her Jo Grant series, set in horse country, Kentucky; and Code of Silence, the prequel to her Ben Reese series, and featuring as a key plot element the Venona Code. Sally gives a shout-out to different authors who have influenced her writing, including P.D. James, Ngaio Marsh, Dorothy Sayers, and Josephine Tey, but also Tolstoy and Jane Austen. As always, if you'd rather read than listen, the transcript is below. Enjoy! -- Laura Transcript of Interview with Sally Wright Laura Brennan: My guest today is Edgar Award Finalist Sally Wright. In addition to elegant writing and plotting, Sally does intense research for her novels. She has studied rare books, falconry, painting restoration, the Venona Code, and much more to write about her hero, Ben Reese, an ex-WWII Ranger and university archivist. Her latest series, the Jo Grant mysteries, focus on Kentucky’s horse culture and the families who live and die there. Sally, thank you for joining me. Sally Wright: Thank you. LB: Let's start with your Ben Reese series. Publish and Perish is the first book, and Ben is a rather unusual protagonist. He's not a cop, he's not a PI, he's an archivist. SW: Right. LB: And it's set in 1960. How in the world did you come up with the idea for the series? SW: Well, because I met a man who was an archivist at a university -- and this would've been probably about 1973, when I had my first conversation with him. And I knew him as an archivist and he seemed to be World War II age to me, and I asked him what he did in the war. And he gave me a jive response, and I kept just kind of pushing him. And he said, well, I was a behind the lines scout in Europe. I worked for Army intelligence. And I looked at him and I went, if I ever write a mystery novel, you're the character for me. Because I was so interested in a man of action who could do the really dangerous things that he had done in the war, who would come out of that war and do something highly intellectual and very different than what he had done previously. So that really appealed to me. So if I was can write that character, I had to do it at a time when his age -- I wanted to do it when he would have been in his late thirties or something. When he would have been in his prime. LB: So, when you started, you started with him in academia. Then you said that you wanted him to have a little bit more scope. SW: First of all, in knowing this gentleman, he traveled all over the world, he had worked studying archival matters and artifacts in several countries and that's what he would do in the summer when he had time off. And I went, I could put him anywhere. The plot could be based on an artifact or person he meets who owns the artifact or is looking for one. It really gave me tremendous scope. And then I got to go to very interesting places and meet very interesting people that I never would've met if I hadn't been working on the books. LB: You have a wonderful website that we're going to link to in the show notes -- SW: Oh, good. LB: SallyWright.net, correct? SallyWright.net SW: Yes. LB: And you talk a lot about how you come up with your ideas. There always seems to be a connection almost from one book to the next of where you get the idea for the next book -- and even for your next series, you got it traveling for the Ben Reese series.
I interview Ben Reese about the night he and I almost made the national headlines.
The supreme voice of Yolanda Rabun, jazz rhythms of John Brown and the Little Big Band, elegance of the Durham Symphony orchestra conducted by Maestro Henry Curry come together for the first time for a unique concert experience at Duke University to celebrate the annual MLK Holiday and 100th birthday of renowned historian Dr. John Hope Franklin. Dr. Ben Reese and John Brown discuss the events.
Please join us this week for a conversation on "Trauma in Theory and Culture: the Case of Haiti" with: Deborah Jenson, Professor of French and Romance Studies and Co-director of the FHI Haiti Lab; Kathy Walmer, Director of the Family Health Ministries, Haiti Lab Core Affiliated Faculty; Allan Chrisman, psychiatrist and Medical Director, Duke Child and Family Studies Center; Ben Reese, clinical psychologist and Vice President of Institutional Equity; and Cynthia Frazier, clinical psychologist. The group will discuss background questions on trauma and the Haiti Lab's research project on PTSD Incidence and Cultural Presentation in Post-Earthquake Leogane. John Hope Franklin Center
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