Podcasts about saas marketing

In this episode of Confessions of a B2B Entrepreneur, host Tom Hunt chats with the legendary Rob Walling. A true veteran of the SaaS bootstrapping world, Rob shares insights from his two decades in the game, from building and selling Drip, starting the influential MicroConf community and the TinySeed accelerator, to hosting the 'Startup for the Rest of Us' podcast. They discuss the power of compounding effort, the crucial lesson of following market feedback, iterating your approach based on what the market wants, and the journey of building multiple successful ventures without relying on traditional VC. Rob reflects on the lessons learned over twenty years, offering invaluable perspective for any entrepreneur looking to build sustainable, long-term growth.

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.In episode #10 of season 5, Anna Nadeina talks with Julia Goelles, VP Marketing @Parloa--------------Episode's Chapters----------------02:39 Enterprise vs. SMB Marketing04:03 Inbound vs. Outbound Marketing14:21 Partner Marketing Strategies17:51 AI in Marketing and Branding23:54 Account-Based Marketing Insights26:56 Technical Glitch and Continuation27:19 The Importance of Account-Based Marketing28:16 Aligning Marketing and Sales Efforts34:55 Introduction to Women of SaaS37:21 Expanding Women of SaaS Globally43:01 Challenges and Trends in Gender RepresentationJulia- https://www.linkedin.com/in/julia-goelles/Parloa - https://www.parloa.com/Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-groupStay up to date: Twitter: https://twitter.com/SaaS_groupLinkedIn: https://www.linkedin.com/company/14790796

In this week's episode, I sat down not with one, but two brilliant guests - the duo behind the brand-new venture known as SaaS Marketing Gym, Lianna Patch and Colleen Schnettler. As coaches and community leads for SaaS founders, they offer a refreshing counterpoint to the doom-and-gloom narratives trending on YouTube and other social channels about AI rendering software businesses obsolete. Through Lianna's conversion-focused (and delightfully humor-filled) copywriting expertise and Colleen's technical background, they're equipping SaaS founders with marketing strategies that prove software businesses aren't just surviving the AI revolution—they're positioned to thrive alongside it. What made our conversation so compelling was their evidence-backed optimism (a rare treat, I know) about the future of SaaS. While tech pundits predict AI will replace traditional software services, Lianna and Colleen articulate exactly why human-designed software solutions remain vital and how founders can use AI as an enhancement to what they're building rather than a replacement. Our discussion covers both the challenges of the current landscape and the surprising opportunities AI creates for SaaS companies that want to ride the wave. We talk about their origin stories and how they continuously evolve their skills to stay ahead of the curve. I guarantee you that you'll walk away with immediately actionable tactics and insights regardless of your company stage, and perhaps most valuably, a renewed confidence that SaaS remains a business model with staying power.

Guests: Ken Lempit, James Ollerenshaw, & Rob CurtisAI is transforming SaaS—but not in the way most leaders think.Forget the headlines claiming "SaaS is dead." The real shift isn't just in tools—it's in how fast software is built, marketed, and bought.In this episode, Rob Curtis (VC-backed founder), Ken Lempit (SaaS GTM strategist), and James Ollerenshaw (AI advisor) break down what AI means for the future of SaaS—and why B2B CROs and CMOs need to rethink their strategy now or risk falling behind.From the death of mid-market software to the rise of agentic AI, they map out how SaaS leaders can adapt, differentiate, and thrive in this new reality.Key Takeaways:Agentic AI is here: Build for agents, not just users.The middle is collapsing: Niche depth and data win.Ideas now beat execution: Speed favors bold builders.Risk fuels innovation: GTM teams lead AI adoption.Data is your moat: Structured models drive defensibility.Ken, Rob, and James offer B2B SaaS leaders a high-level yet practical view of what's next—and what it'll take to win in an AI-native world. If you're a CRO or CMO thinking about survival and scale in 2025, this episode is your blueprint.Plus, don't miss:

Michael Buckbee joins Nicholas Kuhne to break down how AI is disrupting search, branding, and content marketing—and what businesses can do to stay ahead. With a career spanning cybersecurity, marketing, and SaaS startups, Michael is now the co-founder of Knowatoa, a tool that tracks brand sentiment and visibility across AI search engines like ChatGPT, Perplexity, and Google Gemini.

Guest: Srikrishnan Ganesan, Co-Founder & CEO of RocketlaneMost B2B SaaS leaders know that onboarding is important but underestimate its impact.The reality is that 97% of first-year churn is decided in the first 90 days, making onboarding the most critical stage in the customer journey and the defining factor in revenue growth and long-term customer success.In this episode, Sri Ganesan, Co-Founder and CEO of Rocketlane, shares how SaaS companies can transform onboarding from a fragmented process into a strategic advantage. From community-led growth to automation-driven efficiency, he reveals what top SaaS companies do differently to drive retention, expansion, and revenue acceleration.Key Takeaways:Onboarding Determines Retention & Growth: The first 90 days define whether customers will churn or expand.Community-Led Growth Builds Credibility: Building an engaged audience before launch fosters trust and momentum.Automation Eliminates Inefficiency: Siloed tools slow teams down; all-in-one platforms drive success.Market Validation is Critical: The biggest factor in startup success isn't the product—it's picking the right market. Sri shares actionable strategies for SaaS CMOs and CROs to create onboarding experiences that drive retention, expansion, and revenue acceleration—making this episode a must-listen.---Not Getting Enough Demos? Your messaging could be turning buyers away before you even get a chance to pitch.

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #2 of season 5, Anna Nadeina talks with Henrik, co-founder and CEO of Neuroflash, an all-in-one AI solution that supports you from idea generation to content creation and optimization. --------------Episode's Chapters---------------- 00:00 - Founding Neuroflash 06:27 - Challenges and Growth with AI 08:39 -Neuroflash's Unique Value Proposition 12:16 - Customer Onboarding and Education 14:44 - Market Focus and Expansion 16:16 - AI Misconceptions and Best Practices 21:29 - Collaboration and Future Vision 26:48 - AI-Supported Marketing: An Introduction 29:15 - SEO vs. AI Optimization 33:27 - Growth Strategies and Sales Processes 34:41 - Reflecting on Successes and Failures 41:01 - Future of AI in Content Generation 45:46 - Personal AI Hacks and Tools Henrik - https://www.linkedin.com/in/henrik-roth/ neuroflash - https://neuroflash.com/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

In this episode of Experts Unleashed, I sit down with Joe Stolte from Daily AI to dive into his strategies for running successful paid ad campaigns. Joe shares how he spends around $15,000 a month on ads to drive free trials for his AI-powered email newsletter software, designed for thought leaders and small businesses. We talk about the power of retargeting, optimizing ad creatives, and using AI tools like Ideogram for image generation. Joe also highlights the value of partnering with social media creators to amplify results. Throughout our conversation, Joe emphasizes one key takeaway: having a strong offer and consistently testing are crucial for refining your marketing efforts.  

Das alte Marketing-Playbook ist tot. Klassische Lead-Generierung funktioniert nicht mehr, weil sie falsche KPIs misst. MQLs, Whitepaper-Downloads und Werbeanzeigen auf das eigene Produkt führen nicht zu mehr Umsatz. Was stattdessen nötig ist? Echtes Demand Generation Marketing. In dieser Folge geht es darum, wie Softwareunternehmen ihr Marketing 2025 komplett neu aufstellen müssen. Statt einfach nur Leads zu sammeln, müssen sie echten Demand erzeugen. Das bedeutet: Die Zielgruppe über ihr eigenes Problem aufklären Problem-Bewusstsein schaffen, bevor sie nach Lösungen suchen Eine Marketingstrategie aufbauen, die direkt auf Umsatz optimiert ist Den Funnel umdrehen: Weg von Lead Generation – hin zu Demand Generation Wir sprechen über die größten Fehler, die Software & IT Companies aktuell im Marketing machen, und wie sie ihre Pipeline mit den richtigen C-Level-Opportunities füllen können.

In this episode of Confessions of a B2B Entrepreneur, host Tom Hunt interviews Emily Dunlop, founder of The Good Marketing Club, about her journey from scaling a B2B brand from $2M to $45M ARR to launching her own venture. Emily shares valuable insights on brand building, the power of authenticity in business transitions, and how to stay true to your values while scaling.

In today's episode of the Forget The Funnel podcast, we tackle one of the biggest challenges facing SaaS companies: differentiation. With AI tools and products flooding the market and competition skyrocketing, standing out has never been this hard. But here's what you might not know—your messaging can be your moat.In this episode we'll cover:Why good positioning alone isn't enough—and how powerful, pervasive messaging is needed bring it to lifeThe biggest messaging pitfalls SaaS companies fall into (and how to avoid them)How to craft messaging that resonates and how to leverage it, as your moat, at every stage of your customer journeyReal-world examples of companies that get messaging right (and what you can learn from them)If your product is getting lost in a flood of competitors, this episode is for you.00:03:30 – The market is more crowded than ever: how AI has accelerated competition00:07:10 – Positioning vs. messaging: why positioning alone isn't enough00:12:15 – The most common messaging mistakes SaaS companies make00:17:40 – How to align messaging across the entire customer experience00:22:55 – The role of messaging in onboarding, retention & expansion00:28:20 – Real-world examples of SaaS companies with a strong messaging moat00:34:10 – How to test & refine your messaging to drive conversions Follow Georgiana on LinkedIn: https://www.linkedin.com/in/georgianalaudi/ Check out the Forget the Funnel website: https://forgetthefunnel.com/

https://forgetthefunnel.com Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy

Guest: Jon Miller, Co-Founder & CEO of a Stealth AI StartupJon Miller, co-founder of Marketo and former CMO of Demandbase, argues that B2B marketing's traditional playbook—built on predictable demand generation, MQL scoring, and SDR-driven outbound—is broken. The “gumball machine” approach, where marketers expect predictable revenue by simply feeding in budget and campaigns, no longer works. Buyers have evolved, becoming more resistant to outbound tactics and opting for anonymous research. To succeed, revenue leaders must shift from short-term lead generation to long-term brand building, customer experience, and relationships.Key Takeaways:

In this episode of Confessions of a B2B Entrepreneur, host Joran Hofman of Grow Your B2B SaaS Podcast welcomes Tom Hunt, Founder of Fame and a leading expert in B2B podcasting. Discover how to create a winning podcast strategy for your business, including tips on host selection, show positioning, content repurposing, and leveraging AI for maximum impact. Learn from Tom's experience in scaling both a podcast production company and his own successful show.

Guest: Kerry Cunningham, Research & Thought Leadership at 6sense 85% of buyers initiate the first conversation with vendors—on their terms. If your marketing still revolves around capturing leads and pushing outbound sales, you're already behind.Kerry Cunningham, Head of Research at 6Sense, shares insights from their Buyer Experience Report 2024, revealing how today's B2B buyers operate—and why most SaaS companies are out of sync. Buyers come into the process knowing who they'll evaluate, and 90% of the time, they buy from their initial shortlist. If you're not on it, no amount of sales effort will save you.

Guest: Maxwell Nee, CRO at ScoreAppMaxwell Nee, Chief Revenue Officer of ScoreApp, shares the strategies behind scaling a low ARR SaaS product to 9,000 paying customers worldwide. By leveraging the principles of quiz marketing, ScoreApp turns engagement into actionable insights, driving top-of-funnel lead generation, accelerating sales cycles, and refining customer experiences. The platform's success stems from a relentless focus on understanding user needs before development, validating concepts with 3,000 prospects prior to launch, and building personalized, gamified experiences that deliver measurable value.Maxwell's perspective on SaaS growth is rooted in actionable principles: prioritize customer input, focus on enterprise value over personal branding, and invest in scalable systems. His advice for marketing leaders emphasizes clarity in messaging, the importance of simple, compelling copy, and always aligning content with the needs and emotions of the target audience.Key Takeaways:Focus on Validation: ScoreApp validated its concept with 3,000 prospective users before launch, ensuring a strong product-market fit from the start.Personalization and Gamification Drive Results: Interactive quizzes generate higher engagement and conversion rates by combining self-discovery with actionable insights.Clarity Over Complexity: Simplifying messaging and focusing on the audience's pain points can significantly boost engagement and lead generation.---Not Getting Enough Demos? Your messaging could be turning buyers away before you even get a chance to pitch.

Alex Gluz is the Founder and CEO of Digital Marketing at T.A. Monroe Digital, an agency that specializes in helping B2B and SaaS companies perfect every step of their sales funnel. With years of experience in the industry, Alex has created systems and frameworks for scalable, profit-driving B2B digital marketing strategy, framework, and execution that ensures a return on every dollar spent. Alex is also the host of the Revenue Engine Podcast, a show highlighting the top leaders in technology and marketing. In this episode… The landscape of B2B SaaS marketing is more complex than ever, with shifting buyer behavior, economic pressures, and AI disruption creating unprecedented challenges for marketers. How can companies adapt to these changes, stand out in a crowded market, and build trust with cautious buyers? According to Alex Gluz, success starts with a focus on delivering measurable value. He highlights that today's buyers demand more than promises — they expect tangible ROI before making decisions. From showcasing clear cost savings to tailoring marketing efforts through account-based strategies, marketers must adapt quickly to stay competitive. By aligning campaigns with buyer-specific pain points and offering risk-free entry points, companies can build trust and accelerate the sales process. This approach, paired with fresh strategies to combat AI-driven content saturation and SEO challenges, ensures marketers can cut through the noise and capture attention effectively. In this episode of the Revenue Engine Podcast, Dr. Jeremy Weisz of Rise25 interviews Alex Gluz to discuss the biggest challenges in B2B SaaS marketing and actionable strategies to address them. Together, they explore how marketers can navigate prolonged sales cycles, optimize acquisition costs, and differentiate their offerings in a saturated market. Alex also shares how personalization, thought leadership, and customer retention can be game changers for driving growth.

Guest: Ken Lempit, President & Chief Business Builder at Austin Lawrence GroupIn this episode, Austin Lawrence Group's Ken Lempit shares a bold approach to overcoming the inefficiency of traditional advertising campaigns. He emphasizes a new strategy: combining foundational customer interviews with rapid, real-time testing via high-frequency organic social media posts. This iterative approach helps identify messaging that resonates most with target audiences before significant ad spend, enabling SaaS companies to avoid costly missteps. Lempit calls out outdated "ivory tower" methods, where messaging was developed in isolation and assumed durable for years. Today, he argues, messaging must evolve constantly based on audience engagement.Key Takeaways:Real-Time Validation Beats Guesswork: Test messaging in organic social media environments before committing ad budgets. Insights from live engagement can refine campaigns and improve ROI.Messaging Is No Longer Durable: Static messaging fails in today's dynamic market. Iterative testing ensures campaigns stay relevant and effective.Drive Action with the Cost of Inaction: Instead of focusing on ROI, highlight the risks of staying in the status quo to compel prospects to act.This practical framework bridges the gap between creative intuition and data-driven decisions, setting a new standard for SaaS advertising.Other resources to check out:Interview with Vinay Bhagat, Founder and CEO of TrustRadius who publishes a yearly report about how B2B buyer behavior is changing.The Lead Gen Mistake I Guarantee You're Making – how to create content that better identifies intent from today's b2b buyer.And, if you want an outside look at your content with actionable advice, take advantage of our Content Audit. Valued at $20K in free consulting---Thanks for listening to the SaaS Backwards Podcast, brought to you by Austin Lawrence Group. We help SaaS firms reduce churn, accelerate sales, and generate demand. Learn more at AustinLawrence.com.---Is your messaging a sales ally or sneaky saboteur? Let us help with our free messaging audit.We'll look at your website's messaging, content, and conversion potential from the eyes of today's buyer and deliver a presentation with new combinations to more sales conversations and demos. And the best part? It's absolutely free. Get started today!

What's the most important marketing metric your company uses to drive growth, and how does it align with your long-term goals?In this new episode of The Hard Corps Marketing Show, I sat down with Kevin Jaskolka, Senior VP of Marketing at Checkmate and an accomplished marketing executive with years of experience scaling SaaS companies. Together, we explored the most effective SaaS marketing strategies for companies at every stage of growth, from early-stage startups to those preparing for an IPO.Kevin discusses the critical milestones SaaS companies need to hit and the leadership needs that evolve as they scale. He shares insights on aligning marketing metrics like LTV (Lifetime Value) and CAC (Customer Acquisition Cost) with broader organizational goals, stressing why these metrics are far more valuable than vanity statistics. We also debunk the myth that marketing leadership tenures need to be short, and Kevin explains how to adapt your marketing strategy as the company grows.The conversation covers several key trends, including the rise of AI in marketing, the ongoing evolution of account-based marketing (ABM), and how SaaS companies can leverage these innovations to stay competitive. Kevin also offers practical advice for marketers and business leaders, discussing how to shift from founder-led sales to a more robust marketing and sales structure. He emphasizes the importance of continuous learning through books, podcasts, and white papers to stay ahead in a fast-paced industry.

Creating a well-designed SaaS website requires a strategic approach. In this episode, Jon and Ryan discuss the key fundamentals of creating a SaaS marketing website that not only attracts and engages users but also converts them into customers.Check out the full episode to learn:Why identifying your target audience's needs, behaviors, and pain points comes first.How to deliver a seamless experience that connects with your customers, answers their questions, and shows them how to take the next step.The importance of regularly testing and validating your website with your audience.If you have questions, ideas, or feedback to share, connect with us on LinkedIn. We're Jon MacDonald and Ryan Garrow.

Guest: Steve Brothers, CEO of SplashmetricsWith 77% of millennial buyers avoiding sales interactions until they've already made a purchase decision, buyers are consistently clear about what they need: fast, personalized, and self-directed answers. Yet vendors stubbornly stick to outdated practices, forcing buyers into their processes rather than meeting them where they are.In this episode of SaaS Backwards, Steve Brothers, CEO of Splashmetrics, explores how modern B2B buyers are reshaping the sales process—and how many vendors are failing to adapt. He discusses how Splashmetrics bridges this gap by enabling companies to deliver tailored, interactive content journeys that put buyers in control while providing sales with critical insights to close deals more effectively.Key Takeaways:The buyer is in control: Buyers prefer to self-educate, completing 80% of their research before engaging with sales. Vendors must adapt or risk irrelevance.Outdated models kill opportunities: Relying on traditional MQL-driven processes results in 95% of SDR outreach being ignored.TheSplashmetrics solution: The platform allows buyers to “choose their own adventure,” and bridges the sales-marketing divide to create a truly buyer-centric experience.This episode is a wake-up call for companies still stuck in yesterday's playbook.---Thanks for listening to the SaaS Backwards Podcast, brought to you by Austin Lawrence Group. We help SaaS firms reduce churn, accelerate sales, and generate demand. Learn more at AustinLawrence.com.---Is your messaging a sales ally or sneaky saboteur? Let us help with our free messaging audit.We'll look at your website's messaging, content, and conversion potential from the eyes of today's buyer and deliver a presentation with new combinations to more sales conversations and demos. And the best part? It's absolutely free. Get started today!

Early-stage marketing can be full of challenges, but what if there were a playbook to follow? Meet Madhav Bhandari, first marketing hire at Hubstaff and one of the first marketers at Close.io, and Weflow, all of which he helped to cross $10M+ in ARR. He's currently the CMO of Storylane, where he has helped grow their ARR by 250% in 2024 alone. In other words, Madhav has pretty much mastered the art of scaling SaaS companies from $5M to $15M+ ARR. Here's what you'll learn in this episode: (00:00) Intro
 (1:01) Early-stage marketing playbook
 (12:25) Why Madhav only scales to $15M (15:42) The average tenure for a CMO (19:50) The ideal CEO/CMO fit (26:46) Earning your CEO's trust (36:01) Employee advocacy as a marketing tool (49:10) Easing friction by bringing community together (Demo Days) (56:16) Creativity in community awards (Demo Dundies)(1:05:40) 10xing traffic in 6 months through demo-led SEO( 1:13:36) Hot take on backlinks (1:15:41) Strategies for growing a brand (1:24:08) Defining and codifying a brand (1:31:20) When rebranding makes sense (1:34:18) Founder brand vs company brand (1:40:50) Is testing multiple tactics in a short period of time a good idea? (1:45:17) The best channels for early stage founders (1:47:47) Fixing burnout in marketing (1:52:45) Outro We hope you enjoyed this episode of Ahrefs Podcast! As always, be sure to like and subscribe (and tell a friend). Where to find Madhav: LinkedIn: (https://www.linkedin.com/in/madhavbhandari/) Website: https://earlystagemarketing.com/ Where to find Tim: LinkedIn: (https://www.linkedin.com/in/timsoulo/) X: @timsoulo Website: https://www.timsoulo.com/ ------------------------- Referenced: • Salesforce: https://www.salesforce.com • Canva: https://www.canva.com • Notion: https://www.notion.so • HubSpot: https://www.hubspot.com • Slack: https://slack.com • Ahrefs: https://ahrefs.com • Hubstaff: https://hubstaff.com • Close: https://close.com • Weflow: https://www.getweflow.com

Guest: Beth McHugh, Fractional Product LeaderWhen deals stall, buying committees often default to doing nothing. Why? Because they didn't all agree that the problem was worth solving.In this episode, Beth McHugh explains why pain points alone rarely drive action and how the Jobs to Be Done (JTBD) methodology identifies the “struggling moments” that compel prospects to move forward. These critical moments are when a prospect or team collectively decides that a problem can no longer be ignored.Beth shares why JTBD is, in her view, the most effective way to uncover the true motivations behind customer decisions. Beyond improving product-market fit, she highlights how JTBD creates alignment across sales, marketing, and product teams, ensuring everyone is focused on what truly matters to customers.Key Takeaways:Struggling Moments vs. Pain Points: Not all pain points are actionable. JTBD uncovers the struggles customers are motivated to resolve.Driving Differentiation: JTBD helps identify where your product stands out by focusing on the jobs customers are trying to accomplish.Faster Product-Market Validation: With JTBD, you can prioritize development efforts that directly address critical customer needs, reducing wasted resources.Tune in to learn how to move beyond surface-level insights and position your SaaS offering as the solution customers can't ignore.---Thanks for listening to the SaaS Backwards Podcast, brought to you by Austin Lawrence Group. We help SaaS firms reduce churn, accelerate sales, and generate demand. Learn more at AustinLawrence.com.---Is your messaging a sales ally or sneaky saboteur? Let us help with our free messaging audit.We'll look at your website's messaging, content, and conversion potential from the eyes of today's buyer and deliver a presentation with new combinations to more sales conversations and demos. And the best part? It's absolutely free. Get started today!

In this episode of Pathmonk Presents, we welcome Josh Martin, CMO of Decision Lens, a SaaS company focused on improving public sector planning and funding.  Josh discusses how Decision Lens helps government agencies make data-driven decisions and optimize resource allocation. He shares insights on their marketing strategies, including the challenges of B2B marketing in the public sector, the importance of live events, and the role of digital channels. Josh also delves into the significance of brand authority, personalization in marketing, and the value of building strong professional relationships.  This episode offers valuable lessons for marketers targeting the public sector and those looking to enhance their B2B marketing strategies.

Welcome to Pathmonk Presents, the podcast where business owners and marketers share insights on digital growth. In this episode, we speak with Maya from Focal Point, a procurement software company.  Maya discusses how Focal Point empowers procurement leaders and teams by simplifying complex procurement processes. Join us as Maya shares the key problems Focal Point addresses for clients, the types of industries they serve, and the strategies they use for customer acquisition.  Whether you're in procurement or interested in innovative solutions, this episode has something for everyone!

Guest: Bob Moesta, Author of “Demand-Side Sales 101”In this episode, Bob Moesta, author of Demand-Side Sales 101, reveals why uncovering your customers' “struggling moments” is the single most efficient step for any business. Whether it's product development, marketing, or sales, understanding the root causes behind why customers make a change transforms every decision you make.As Bob explains, customers don't buy products—they hire solutions to make progress. Without a clear struggling moment, there's no motivation to change, and no sale. By focusing on these moments, you'll align your entire go-to-market strategy, saving time, money, and effort across teams.Key Takeaways:The Struggling Moment as a Catalyst: Every purchase starts with a struggle. Most companies fail to uncover this because they focus on features or pain points instead of the deeper context driving change.Align Teams Around Progress: When marketing, sales, and product understand the customer's struggle, handoffs disappear, and everyone works toward the same goal—helping the customer progress.Most Companies Miss the Mark: 60% of B2B proposals fail due to “no decision.” This happens because companies don't clearly define or quantify a problem worth solving.---Thanks for listening to the SaaS Backwards Podcast, brought to you by Austin Lawrence Group. We help SaaS firms reduce churn, accelerate sales, and generate demand. Learn more at AustinLawrence.com.---Is your messaging a sales ally or sneaky saboteur? Let us help with our free messaging audit.We'll look at your website's messaging, content, and conversion potential from the eyes of today's buyer and deliver a presentation with new combinations to more sales conversations and demos. And the best part? It's absolutely free. Get started today!

Udi Ledergor's journey at GONG is a testament to the power of innovative marketing, human-centric strategies, and the importance of experimentation. His insights offer valuable lessons for marketers looking to make a significant impact in the B2B SaaS space. 

Guest: Peter Cohan, Author of “Great Demo!”Have you ever walked into a software demo, hoping to learn something new, only to sit through a “Harbor Tour” of irrelevant features? You're not alone – and neither are your prospects.Peter Cohan, author of Great Demo!, joined us on the SaaS Backwards Podcast to unpack the biggest demo mistakes SaaS teams make:❌ Starting with the how instead of the why❌ Overloading prospects with unnecessary features❌ Failing to tailor demos to decision-makersHis solution? Flip your demos upside down. Start with the results your prospects crave, not the laundry list of features.Peter also shared:✅ How to identify wasted demos (hint: 30% of them are)✅ Why "vision generation demos" are the key to nurturing leads✅ The metrics that show if your demos are working---Thanks for listening to the SaaS Backwards Podcast, brought to you by Austin Lawrence Group. We help SaaS firms reduce churn, accelerate sales, and generate demand. Learn more at AustinLawrence.com.---Is your messaging a sales ally or sneaky saboteur? Let us help with our free messaging audit.We'll look at your website's messaging, content, and conversion potential from the eyes of today's buyer and deliver a presentation with new combinations to more sales conversations and demos. And the best part? It's absolutely free. Get started today!

Ready to future proof your SaaS marketing strategy and get the most out of your 2025 go to market? This episode is packed with insights you can take straight back to your company to grow faster. On Episode 73 of the B2B SaaS Marketing Snacks Podcast, our hosts Brian and Stijn navigate through trends such as AI's game changing role in marketing, to other significant changes in personalization, content strategy, and retention you don't want to miss out on.  Topics discussed include:How AI has moved from optional to essential for B2B SaaS marketing teamsWhy hyper personalization and strategic content are no longer luxuries but are critical to your ability to drive growthThe rise of lean AI driven marketing teams and their game changing potential for startupsHow automation and data driven insights are reshaping customer attention.The latest strategies for B2B SaaS customer expansion B2B SaaS Marketing Snacks is one of the most respected voices in the SaaS industry. It is hosted by two leading marketing and revenue growth experts for software:Stijn Hendrikse: Author of T2D3 CMO Masterclass & Book, Founder of KalungiBrian Graf: CEO of KalungiB2B SaaS companies move through predictable stages of marketing focus, cost and size (as described in the popular T2D3 book). With people cost being a majority of the cost involved, every hire needs to be well worth the investment!The best founders, CFOs and COOs in B2B SaaS rely on a balance of marketing leadership, strategy and execution to produce the customer and revenue growth they require. Staying flexible and nimble is a key marketing asset in a hard-charging B2B world.Resources shared in this episode:BSMS 67 - The impact of AI on marketingUnlocking the power of AI: Transform your content creation processB2B SaaS ABM strategy: 5 steps to personalizationEmail personalization best practicesT2D3 CMO MasterclassSubmit and vote on our podcast topicsABOUT B2B SAAS MARKETING SNACKSSince 2020, The B2B SaaS Marketing Snacks Podcast has offered software company founders, investors and leadership a fresh source of insights into building a complete and efficient engine for growth.Meet our Marketing Snacks Podcast Hosts: Stijn Hendrikse: Author of T2D3 Masterclass & Book, Founder of KalungiAs a serial entrepreneur and marketing leader, Stijn has contributed to the success of 20+ startups as a C-level executive, including Chief Revenue Officer of Acumatica, CEO of MightyCall, a SaaS contact center solution, and leading the initial global Go-to-Market for Atera, a B2B SaaS Unicorn. Before focusing on startups, Stijn led global SMB Marketing and B2B Product Marketing for Microsoft's Office platform.Brian Graf: CEO of KalungiAs CEO of Kalungi, Brian provides high-level strategy, tactical execution, and business leadership expertise to drive long-term growth for B2B SaaS. Brian has successfully led clients in all aspects of marketing growth, from positioning and messaging to event support, product announcements, and channel-spend optimizations, generating qualified leads and brand awareness for clients while prioritizing ROI. Before Kalungi, Brian worked in television advertising, specializing in business intelligence and campaign optimization, and earned his MBA at the University of Washington's Foster School of Business with a focus in finance and marketing.Visit Kalungi.com to learn more about growing your B2B SaaS company.

Guest: Randy Likas, Head of North America Go-to-Market at NektarTraditional marketing tactics are losing their edge, with MQLs falling short as costly, outdated signals of real buyer intent.In this week's episode, we explore tactics for CROs to tackle the “great ignore” with guest Randy Likas, Head of North America Go-to-Market at Nektar, a revenue efficiency platform that unifies customer interaction data and helps you discover new revenue opportunities.Randy discusses how CROs must reevaluate their playbooks and processes, focusing on how to re-engineer strategies and redeploy technology to align with emerging trends in buyer behavior–positioning the CRO role as not just operational but transformational.Key insights you'll gain:How changing buyer behaviors, like the "great ignore," are reshaping outreach strategiesWhy MQLs are losing relevance and how to focus on buying groups insteadHow breaking down silos between sales, marketing, and success boosts revenue efficiencyOther resources to check out:Interview with Vinay Bhagat, Founder and CEO of TrustRadius who publishes a yearly report about how B2B buyer behavior is changing.The Lead Gen Mistake I Guarantee You're Making – how to create content that better identifies intent from today's b2b buyer.And, if you want an outside look at your content with actionable advice, take advantage of our Content Audit. Valued at $20K in free consulting---Thanks for listening to the SaaS Backwards Podcast, brought to you by Austin Lawrence Group. We help SaaS firms reduce churn, accelerate sales, and generate demand. Learn more at AustinLawrence.com.---Is your messaging a sales ally or sneaky saboteur? Let us help with our free messaging audit.We'll look at your website's messaging, content, and conversion potential from the eyes of today's buyer and deliver a presentation with new combinations to more sales conversations and demos. And the best part? It's absolutely free. Get started today!

Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Tyler CalderHype man & Announcer: John Potito

►  A Wake-Up Call for Marketers & Founders! Sam has a great conversation with Sanja Gabler, CRO @ trapets.com. They cover: 

►  Learn a weird SaaS SEO strategy to rank #1 in record time 

►  The ultimate LinkedIn ads guide 

►  How to rank #1 in ChatGPTs new search engine: SearchGPT

"You need to think of the whole journey, addressing each touchpoint and funnel stage." - Ilan Hertz   Ilan Hertz has over 15 years of experience in B2B marketing, from high-level strategic planning to hands-on execution. Ilan's experience encompasses the entire marketing spectrum, from envisioning comprehensive strategies to orchestrating seamless marketing operations. Ilan is currently the VP of demand generation at InfiniGrow, where he thrives in this challenging environment, finding both satisfaction and a stimulating challenge in marketing to marketing leaders. In this interview, Ilan provides tips on attribution, outbound campaigns, and success measurement for B2B SaaS marketing.   Website: https://infinigrow.com/ LinkedIn: https://www.linkedin.com/in/ilanhertz/ Facebook: https://www.facebook.com/ilan.hertz/

► The uncut truths of growing a b2b service agency

"You need to think of the whole journey, addressing each touchpoint and funnel stage." - Ilan Hertz   Ilan Hertz has over 15 years of experience in B2B marketing, from high-level strategic planning to hands-on execution. Ilan's experience encompasses the entire marketing spectrum, from envisioning comprehensive strategies to orchestrating seamless marketing operations. Ilan is currently the VP of demand generation at InfiniGrow, where he thrives in this challenging environment, finding both satisfaction and a stimulating challenge in marketing to marketing leaders. In this interview, Ilan provides tips on attribution, outbound campaigns, and success measurement for B2B SaaS marketing.   Website: https://infinigrow.com/ LinkedIn: https://www.linkedin.com/in/ilanhertz/ Facebook: https://www.facebook.com/ilan.hertz/

► B2B website design strategy to drive leads, revenue and pipeline.

► Huge SaaS SEO mistakes to avoid ! 

►  What is demand generation marketing?  Sam talks to Nemanja Živković, Founder @ Funkymarketing.net -  They cover: 

Strategy, growth targets, messaging, and funnel focus: get ready to solve four of the biggest problems that B2B SaaS marketing teams face on a daily basis.Identifying and eliminating problems in these areas for your organization needs to be a top priority. In Episode 65 of the B2B SaaS Marketing Snacks Podcast, we discuss how to unlock new levels of performance by fixing these common issues:How big should your GTM strategy be?Balancing strategic vs technical executionWhen to diversify your demand gen channelsSupporting your strategy with the right-sized marketing teamEnsuring AI doesn't leave you with a “vanilla” strategy and positioningBalancing quick wins with proper foundational workUnderstanding the customer journey from start to finishGet ready to tackle these common issues and get more traction today in gathering new customers through a better funnel.B2B SaaS Marketing Snacks is one of the most respected voices in the SaaS industry. It is hosted by two leading marketing and revenue growth experts for software:Stijn Hendrikse: Author of T2D3 CMO Masterclass & Book, Founder of KalungiBrian Graf: CEO of KalungiB2B SaaS companies move through predictable stages of marketing focus, cost and size (as described in the popular T2D3 book). With people cost being a majority of the cost involved, every hire needs to be well worth the investment! Staying flexible and nimble is a key marketing asset in a hard-charging B2B world.Resources shared in this episode:Pain, claim, gain: three key components of marketing communicationThe Six P's Of Marketing MessagingGoing from A-players to a team that fits your budgetT2D3 CMO MasterclassSubmit and vote on our podcast topicsABOUT B2B SAAS MARKETING SNACKSSince 2020, The B2B SaaS Marketing Snacks Podcast has offered software company founders, investors and leadership a fresh source of insights into building a complete and efficient engine for growth.Meet our Marketing Snacks Podcast Hosts: Stijn Hendrikse: Author of T2D3 Masterclass & Book, Founder of KalungiAs a serial entrepreneur and marketing leader, Stijn has contributed to the success of 20+ startups as a C-level executive, including Chief Revenue Officer of Acumatica, CEO of MightyCall, a SaaS contact center solution, and leading the initial global Go-to-Market for Atera, a B2B SaaS Unicorn. Before focusing on startups, Stijn led global SMB Marketing and B2B Product Marketing for Microsoft's Office platform.Brian Graf: CEO of KalungiAs CEO of Kalungi, Brian provides high-level strategy, tactical execution, and business leadership expertise to drive long-term growth for B2B SaaS. Brian has successfully led clients in all aspects of marketing growth, from positioning and messaging to event support, product announcements, and channel-spend optimizations, generating qualified leads and brand awareness for clients while prioritizing ROI. Before Kalungi, Brian worked in television advertising, specializing in business intelligence and campaign optimization, and earned his MBA at the University of Washington's Foster School of Business with a focus in finance and marketing.Visit Kalungi.com to learn more about growing your B2B SaaS company.

►  What makes a Bootstrap either FLY or FAIL! Sam talks to Rich Evans, Co-Owner @ Unbound® -  They cover: 

►  What does a good content strategy mean right now in B2B? Sam talks to Justin Simon, Founder @ Distribution First | Distribution Strategy for B2B SaaS brands. They cover: 

► B2B Website Secrets To Pipeline and Revenue  Sam shares the strategies to a b2b website that builds trust and converts.  Taken from a recent interview from Right About Now With Ryan Alford.======================