Podcasts about revenue marketing

Why you should listenMark Emond shares his strategic pivot from traditional marketing automation to AI transformation services, offering a proven roadmap for consultants looking to evolve their positioning before the market forces them to.Discover how to identify and attract visionary clients who are ready to invest strategically rather than just experiment—learn the signals that separate early adopters from those who'll waste your time with endless pilot projects.Get practical insights on building an internal AI Innovation Lab that drives both client value and operational efficiency, including how to structure experimentation without killing momentum or burning budget.I'm watching too many consultants get paralyzed by AI—either ignoring it completely or drowning in tool experimentation without a strategy. Mark Emond made a bold pivot, repositioning his B2B marketing consultancy to lead AI transformation for enterprise CMOs. In this conversation, we dig into how he identified the shift before his clients demanded it, how he's separating visionary buyers from tire-kickers, and what he's learning by building an internal AI Innovation Lab where his team plays with everything from ChatGPT to Make and Clay. If you're sitting on technical expertise but wondering how to package it for the AI era without becoming a commodity, this episode shows you exactly how one founder is skating to where the puck is going.About Mark EmondDemand Spring's founder, Mark has a tremendous passion for helping marketing leaders transform their Revenue Marketing practices with AI, enabling them to become strategic leaders within their organizations. A Forbes Council member and contributor to MarketingProfs, Mark brings thought leadership to the marketing community, sharing insights on cutting-edge strategies, industry trends, and AI-driven marketing transformation. Prior to founding Demand Spring, spent 17 years in marketing leadership roles at IBM, Cognos, Watchfire, and Corel. Mark happily resides in Ottawa, the coldest capital city in the world, with his wife and teenage daughter. He combines his passion for athletics and developing young people as the coach of one of the top competitive girls basketball teams in Ontario. Resources and LinksDemandspring.comMark's LinkedIn profileBrandlightMakeClayn8nReplitWispr FlowTiga AIPrevious episode: 647 - The Cost of Figuring It Out AloneCheck out more episodes of the Paul Higgins PodcastSubscribe to our YouTube channel: @PaulHigginsMentoringJoin our newsletter

In this episode of Future Fuzz, host Vince Quinn sits down with Megan McDonagh, Director of Revenue Marketing at Celigo, to unpack how virtual touchpoints, like webinars, newsletters, and gated content, can drive serious revenue when used right. Megan shares Celigo's unique approach to planning and scaling content, how they repurpose webinars into multi-channel assets, and why it's essential to understand the full customer journey rather than just the final click. Packed with real-life tactics, tech stack insights, and content strategy gold, this conversation is a must-listen for digital marketers aiming to do more with less.Guest BioMegan McDonagh is the Director of Revenue Marketing at Celigo, an Integration Platform as a Service (iPaaS) company that helps businesses automate and connect their cloud applications. With deep expertise in campaign strategy, data-driven content planning, and revenue-focused marketing, Megan leads Celigo's efforts to transform digital engagement into pipeline. She's especially passionate about building repeatable frameworks for scaling content, leveraging tools like Goldcast, CalibreMind, and HubSpot, to drive better outcomes across the funnel.TakeawaysDon't treat webinars as one-off events, design them to be repurposed across formats and channels.Your best content should live across email, social, blogs, and more, because different audiences consume in different ways.Use tools like CalibreMind to understand multi-touch attribution and buyer journeys, not just last-click conversions.Content that doesn't perform organically won't perform when repurposed. Test before you scale.“Collaboration with control” between IT and marketing creates autonomy without sacrificing governance.A well-designed series page with multi-registration boosts webinar sign-ups and reduces email fatigue.Chapters 00:00 Intro , Vince gets warmed up 00:28 Welcome Megan McDonagh from Celigo 01:10 What is Celigo and what is iPaaS? 02:01 The beauty of automation and integration 03:15 HubSpot + Salesforce: A common integration headache 03:29 The luxury, and challenge, of a tool-rich marketing team 04:36 Managing tech overwhelm and staying focused 05:05 Webinars: Where Celigo's content strategy starts 05:36 Campaign planning across B2B, B2C, and NetSuite 06:10 Why Goldcast is Megan's favorite platform 07:30 Building AI agent webinars into a live content series 08:32 The hidden cost of poor webinar UX 10:07 Goldcast content pages as resource hubs 11:08 Don't judge content by downloads alone 12:00 Show up everywhere: gated, ungated, AI platforms, social 13:04 Weekly “Program Pulse” meetings to guide planning 13:44 Why multi-touch attribution matters more than ever 15:11 Understanding buyer journeys across multiple platforms 16:11 Stay top of mind through smart repurposing 17:36 Use only content that works organically 18:00 Test, iterate, and get honest feedback 19:46 Newsletter spotlight: “Integration Bits” on LinkedIn 21:00 Builders Hub: Quick-hit content for technical audiences 22:41 Wrap-up and where to connect with MeganLinkedIn⁠⁠⁠⁠Follow Megan on LinkedIn ⁠⁠⁠⁠Follow Vince on LinkedIn Follow Celigo on LinkedIn

AI has completely changed the rules of marketing, and finance can't afford to play catch-up. Workiva's VP of Revenue Marketing, Joel Capperella, joins Steve Soter to unpack how AI is reshaping data, trust, and decision-making across the business. As progression analysis evolves and web traffic declines, traditional forecasting and investment models are losing their edge. This episode breaks down what modern finance and marketing leaders must do to keep pace. You'll learn: Why the old CFO-CMO disconnect is no longer sustainable How AI's data disruption is forcing a new model of collaboration Why credibility and transparency are now the most valuable data currencies What separates a caretaker CFO from a truly transformative one Watch the full episode for practical insights on data trust, financial transformation, and redefining success in the age of AI.
00:00 Introduction 01:14 Rewriting the Marketing Playbook with AI 02:42 The Changing Role of CFOs in the AI Era 06:25 The Future of Marketing and Finance Collaboration 10:14 Closing Thoughts 

In dieser Folge gibt es alle Insights, Learnings und Best Practices aus unserem Future of Revenue Marketing Event in Berlin. Unter anderem geht es darum, wie man ein B2B Event aufsetzt, anhand welcher Kriterien man Gäste und Speaker auswählt und welche Faktoren noch für den Erfolg entscheidend sind. Diese Folge ist Pflicht für alle B2B Marketer, die Events als wertvollen Touchpoint mit potenziellen Kunden und Partnern etablieren wollen. Jetzt reinhören!

In this episode, Usercentrics CMO Adelina Peltea shares her B2B marketing philosophy and the GTM playbook behind the companies newly achieved 100M ARR. You will get exclusive insights into the tactics that helped Usercentrics grow from 40M to 100M ARR in just two years. Adelina also unveils how she managed to create a culture shift within Usercentrics, embracing Revenue Marketing and modern GTM beliefs. This shows that impactful B2B marketing is not only about numbers and tools, but also about the right mindset. Our 100th episode is a must-listen for B2B SaaS CMOs that are ready to implement state-of-the-art marketing in order to reach the magic mark of 100M ARR. Listen now!

In dieser Folge des Marketing Transformation Podcasts spricht Erik Siekmann mit Tim Rath, Gründer und Geschäftsführer der Agentur Yojaba. Yojaba ist ein modernes Family Business mit rund 60 Mitarbeitenden, das Tim gemeinsam mit seinem Vater aufgebaut hat. Die Agentur ist auf B2B-Tech-Unternehmen spezialisiert und verfolgt den Ansatz des Revenue Marketing – Marketing, das einen direkten Einfluss auf Umsatz und Geschäftsergebnisse hat. Im Gespräch geht es um die Bedeutung von Revenue Marketing, das weit über reine Leadgenerierung hinausgeht und den gesamten Kundengewinnungsprozess bis hin zur Kundenbindung und Expansion betrachtet. Zentral ist dabei die enge Verzahnung von Marketing und Vertrieb. Weitere Themen des Gesprächs sind: • Warum viele Unternehmen Leads generieren, aber zu wenig Umsatz daraus machen • Transparenz, Attribution und die Zuordnung von Marketingaktivitäten zu Geschäftsergebnissen • Zusammenarbeit von Marketing und Vertrieb auf Accountebene • Yojabas Ansatz zur Neukundengewinnung über LinkedIn, Podcast und Events • Die jährliche Konferenz Future of Revenue Marketing als Flaggschiff-Event • Einsatz von KI-Technologien im Marketing • Wie Tim sein Wissen kontinuierlich aktuell hält Links zu den Events: https://www.yoyaba.com/en/future-of-revenue-marketing-london https://www.yoyaba.com/en/future-of-revenue-marketing-berlin Über Tim Rath Tim Rath ist Gründer und Geschäftsführer von Yojaba. Gemeinsam mit seinem Vater hat er die Agentur zu einem führenden Partner für B2B-Tech-Unternehmen entwickelt. Mit seinem Fokus auf Revenue Marketing treibt er die enge Verzahnung von Marketing und Vertrieb voran und gilt als Vordenker für messbare Marketing-Performance im B2B-Bereich. Hier geht es zum "Der Revenue Marketing Realtalk" Podcast von Tim: https://open.spotify.com/show/2xzc6zq75qBEQpmHCi8Lx1?si=c983d2a9962d4168 Der Marketing Transformation Podcast wird produziert von TLDR Studios.

In dieser Folge lüften Tim und Matthis das Geheimnis, warum sich viele B2B-Events nicht mehr lohnen, um langfristige Beziehungen zu schaffen und Kunden zu gewinnen. Außerdem geht es darum, was Micro-Events sind, wieso dieses Format für B2B Marketer eine echte Alternative darstellt und worauf es bei der Durchführung ankommt. Tim gibt hierzu einen exklusiven Sneak Peek in die Planung unserer Event-Reihe „The Future of Revenue Marketing". Jetzt reinhören!

In einem spannenden Gespräch mit Mario Jung (OMT GmbH) gibt Silke Hoersch (Frisbii Germany GmbH) tiefe Einblicke in die Welt der Abo-Modelle – weit über Medien und Software hinaus. Autos, Maschinen, Möbel und sogar Kinderwagen werden heute im Abo angeboten. Silke erklärt, warum Unternehmen zunehmend auf Subscription-Modelle setzen: Sie ermöglichen konstante Erlöse, enge Kundenbindung und flexible Angebote. Aus Marketing-Sicht besonders attraktiv ist die kontinuierliche Interaktion mit Kundinnen und Kunden – ein echter Boost für nachhaltige Markenbeziehungen. ❗ Gleichzeitig gibt sie aber auch kritische Einblicke: Viele Konsumentinnen und Konsumenten empfinden zu viele Abos als überfordernd. Die Herausforderung liegt darin, echten Mehrwert und Transparenz zu bieten, statt auf versteckte Kündigungsbarrieren zu setzen.

This episode features an interview with Rebecca Stone, SVP of Revenue Marketing at Cisco, the worldwide technology leader that is revolutionizing the way organizations connect and protect in the AI era.Rebecca shares how she stays agile inside a Fortune 500 giant and why she approaches AI with thoughtful skepticism. She also reveals her evolving take on content strategy – arguing that soon how you present your content could matter more than the content itself.Key Takeaways:You can prioritize agility to drastically reduce time to market, even at a large Fortune 500. Always think critically about answers from AI, and ask the models where they pulled their data from. Otherwise, risk sharing misinformation. The way your content is distributed and presented is just as important as the content itself. Quote:  I think it's a matter of meeting the market and meeting the moment, as well as just the sheer breadth of things that we have to do from an internal perspective. As with most organizations, there's not an unlimited amount of headcount and budget to go around. And so when you start to think about how do I approach things in a way that allows us to make progress. In a way that we were super slow, to your point, historically, that agile methodology is really helping us. And I think as an example of that, if you look over the course of the last six months, as we've moved more and more into the team operating fully agilely, we've cut down time to market for some of our most successful tactics from months, even potentially a quarter or more, to weeks.Episode Timestamps: *(03:42) The Trust Tree: Serving mom-and-pops up to the world's largest governments *(10:22) The Playbook: Agile operations in very large marketing team *(37:50) The Dust Up: Marketing and sales, and marketing and product *(40:27) Quick Hits: Rebecca's quick hits Sponsor:Pipeline Visionaries is brought to you by Qualified.com. Qualified helps you turn your website into a pipeline generation machine with PipelineAI. Engage and convert your most valuable website visitors with live chat, chatbots, meeting scheduling, intent data, and Piper, your AI SDR. Visit Qualified.com to learn more.Links:Connect with Ian on LinkedInConnect with Rebecca on LinkedInLearn more about CiscoLearn more about Caspian Studios

Die Bedeutung des Revenue Marketing nimmt zu. Wie lassen sich die richtigen KPIs identifizieren? Wie kann das Marketing die Sales-Teams und die Sales-Prozesse besser unterstützen? Wie lassen sich Kommunikationsprobleme zwischen Marketing und Sales lösen? Läutet Revenue Marketing das Ende der Kreativität im Marketing ein?

Get an inside scoop into the marketing priorities of global enterprise, Cisco. Their fearless leader, Rebecca Stone, comes on the podcast to discuss her approach to data, and their ambitious project to integrate all internal data sources into a unified platform for every team. We also discuss Rebecca's unique approach to team structure, where a unique matrix ensures a high level of productivity all of the time. The FINITE Podcast is sponsored by Clarity, a full-service digital marketing and communications agency. Through ideas, influence and impact, Clarity empowers visionary technology companies to change the world for the better.

Episode SummaryThis episode explores the nuances of scaling demand generation strategies from startups to established organizations. Lily Youn highlights the importance of building a strong foundation through account-based strategies, data hygiene, and team alignment. She discusses the differences between startup scrappiness and scale-up structure, the role of AI in demand generation, and how to identify quick wins for immediate impact. Lily also shares actionable insights for optimizing conversions, improving CRM processes, and fostering collaboration across teams..Key TakeawaysFoundation is EssentialSuccess in demand generation starts with targeting the right accounts, as they form the base of effective strategies.Alignment Creates MomentumRegular, agenda-driven meetings with key stakeholders help ensure seamless collaboration between sales and marketing.AI as an Efficiency DriverAI tools can streamline personalization, simplify content operations, and elevate demand gen workflows.Data Hygiene is Non-NegotiableClean, well-structured CRM data is critical for reliable reporting and scalability across company stages.Startup vs. Scale-Up DynamicsStartups require focused ICP development, while scale-ups demand scalable processes and systems.Quotes"Targeting the wrong prospects is the single biggest challenge in B2B sales today."Best Moments (01:37) – Lily shares her career journey from BDR to demand generation leader, reflecting on early lessons in scrappiness and resourcefulness.(04:50) – The critical role of account-based strategies and why a strong foundation starts with the right ICP.(07:20) – Navigating startup-to-scale-up transitions and the importance of scalable processes and clean CRM data.(12:07) – Leveraging tech and AI to enhance efficiency in demand generation and content operations.(14:00) – Lily's focus on alignment, OKRs, and communication as keys to success in scaling demand gen teams.Tech RecommendationsWorkBoard – For setting and tracking OKRs to maintain team alignment and prioritize business goalsZoomInfo Co-Pilot – An AI-powered tool for streamlining demand gen efforts and improving account targeting.Asana – A project management solution to enhance productivity and maintain focus on KPIs.Resource RecommendationsBooks:Reset: How to Change What's Not Working by Dan Heath – A guide for improving leadership practices and daily operations.Shout-OutsShannon Hawari - Head of Growth @ elvexGraham Collins - Head of Partnerships at QuotaPathAbout the GuestLily Youn Jaroszewski is the VP of Demand Generation and Revenue Marketing at Aprimo, the leading digital asset management technology for marketing and customer experience departments.Her experience in B2B and B2C tech companies includes building demand generation teams and quota capacity models to support AEs from Seed-Funded to Public companies.Website: aprimo.comConnect with Lily.

Send us a textOn this ABM Done Right Podcast episode, Eric Gruber sits down with Jodie Lail (Revenue Marketing Leader at GE Healthcare) to discuss why teams need a revenue marketing organization if they are engaging in ABM. Eric also digs into the GE Healthcare ABM program and discusses what's working for them - and where there are opportunities to have a stronger revenue impact. 

What happens when a marketing leader decides to halt 90% of content output? For Ben Taylor, Director of Revenue Marketing and Customer Journeys at Cisco, it wasn't a gamble—it was a strategy. In this refreshingly candid episode, Ben makes the case that content marketing is (and should be) dead and explains how empathy mapping, design thinking, and intentional "awkward silence" amongst his marketing & CX teams have become his new north star. We dive into how Ben transformed Cisco's approach to customer experience by prioritizing deep understanding over high-volume output — and saw 5x pipeline growth as a result. From redefining how marketing supports sales to slowing down in order to speed up, this episode challenges everything you thought you knew about B2B engagement. If you're tired of creating content for content's sake, this one's your permission slip to stop, rethink, and rebuild. Key Moments: 00:00 How Cisco's Ben Taylor Is Redefining Customer Experience03:17 Why Marketing Is Core to the Entire Customer Journey07:23 Content Marketing Is Dead: Here's What Works Instead13:25 How Design Thinking Transformed Cisco's Marketing29:36 Can AI Be Empathetic? The Real Challenge in CX Automation36:23 Using Empathy Mapping to Build Better B2B Campaigns38:19 Agile Marketing: Faster Cycles, Smarter Strategy45:34 Hiring for Fit: Why Empathy Matters More Than Pedigree52:15 The Emotional Core of Customer Experience Strategy01:01:56 Breaking Silos: Aligning Marketing, Sales & Success –Are your teams facing growing demands? Join CX leaders transforming their AI strategy with Agentforce. Start achieving your ambitious goals. Visit salesforce.com/agentforce Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org

“I think AI is not the future. Human-led content is the future. Authentic stories are the future,” says Tim Rath, co-founder and CEO of YOYABAIn this episode of The Content Cocktail Hour, Tim Rath, co-founder and CEO of YOYABA, joins Jonathan to discuss the rise of revenue marketing—and why it's much more than a buzzword. From co-founding an agency with his dad to working with powerhouse brands like HubSpot and Personio, Tim shares what it really takes to scale smartly in today's B2B environment. He also explains why marketing teams need to think beyond MQLs and focus on what actually drives revenue, retention, and growth.In this episode, you'll learn:How revenue marketing shifts focus from lead gen to business outcomesThe importance of product-market fit and message-market fitThe underrated power of personal branding in a noisy AI-driven worldResources:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/Explore AudiencePlus: https://audienceplus.comConnect with Tim on LinkedIn: https://www.linkedin.com/in/timrathofficial/ Explore YOYABA: https://www.yoyaba.com/ Timestamps:(00:00) Intro(03:52) The concept of revenue marketing(07:22) Aligning marketing and sales for success(12:20) The role of brand marketing(13:37) Keys to rapid business growth(17:01) Founding a business with family(18:32) Building a marketing career from scratch(19:58) AI is not the future

Steve Voith, VP of Revenue Marketing at Kyriba, joins Evan and Steph to talk about his career journey in Demand Generation. Steve discusses his journey from a novice marketer to a seasoned professional, sharing critical insights into the evolution of demand generation and the significant impacts of various learning experiences throughout his professional life. As Steve dives deep into his career milestones, he emphasizes the importance of adaptability and leveraging technology to stay ahead in the fast-paced marketing industry.A pioneer of the Demand Gen title, Steve focuses on the technological advancements in CRM systems and how they redefined lead management and marketing strategies, as well as challenges and opportunities that come with being a demand generation leader in diverse environments, from working in-house to consulting with agencies. Steve highlights the changes in marketing technologies, the need for effective communication strategies, and the importance of using data to drive business decisionsEpisode topics: #marketing, #leadgen, #demandgeneration, #sales, #B2BSaaS, #digitalmarketing ______Subscribe to Stacking Growth on Spotify and YouTubeLearn More About Refine LabsSign Up For Our NewsletterConnect with the guest:Steve VoithConnect with the hosts:Evan HughesSteph Crugnola

At 83 years old, Martha Stewart is still as relevant as ever, and she just released a new documentary to prove it. Martha takes us through the highs, lows, and reinventions of her iconic career.In this episode, we're diving into the world of Martha and the power of documentaries with our special guest, Amy Holtzman, Chief Marketing Officer at CHEQ. Together, we're exploring what B2B marketers can learn from bringing documentary-style storytelling into their marketing and the legacy Martha Stewart built. We're talking about how to build an authentic brand, own your unique style, and stay top of mind for decades.Because let's be real: who wouldn't want their brand to have Martha Stewart-level resilience?About our guest, Amy HoltzmanAmy Holtzman is Chief Marketing Officer at CHEQ. Amy brings 20 years of marketing experience to CHEQ, including tenure as CMO and head of marketing at Spring Health, AlphaSense, and Splash. She is also a founding member of Chief, a private network that connects and supports female leaders, and co-founder of NYC-based Women in Revenue Marketing.  What B2B Companies Can Learn From Martha:Resilience builds a legacy.
Martha Stewart's documentary doesn't shy away from the tough moments, and that's part of what makes her story so powerful. In business, as in life, setbacks are inevitable. Amy Holtzman puts it simply: “You gotta show up the next day… roll with the punches and figure out how you get through it.” Resilience and conviction aren't just admirable traits,  they're essential for building a brand that lasts for decades.Own your style.
Martha's perfectionism is part of her brand. She's unapologetically herself, and it's helped her stand out for decades. Amy encourages marketers to take a page from that approach. She explains, “ Martha's an unapologetic perfectionist… Martha owns it, and it's what made her successful. And I think you have to not necessarily own Martha's style, but you have to own your own style.” In B2B marketing, embracing your quirks and leaning into what makes you different is more powerful than playing it safe.Build trust through authenticity.
Martha's documentary reminds us that connection comes from honesty. Her brand works because it's consistent and deeply personal. Amy says the same holds true in marketing, “As humans, we crave connection…I  think people shy away from it and B2B a lot of times because they're worried… I think that's what we want. And we can also kind of sniff bulls*** a mile away.” Don't hide behind jargon or trends. The more human your brand feels, the more trust you'll build.Quotes*“  You're gonna get knocked down…But you gotta show up the next day. You have to kind of do it all in stride. If you wanna make it right and make a name for yourself and for your business, you have to just like roll with the punches and figure out how you get through it.”*“ You gotta own what makes you special and unique, right? Martha's an unapologetic perfectionist. She insists on things being her way. A lot of times like women can get negative feedback about that and Martha owns it, and it's what made her successful. And I think you have to not necessarily own Martha's style, but you have to own your own style. It's hard to change. You can adapt in certain situations, but you're not gonna change who you are. And I do think you've gotta own it. You gotta own your own unique style. And sometimes that's not what everybody loves, but it's also what makes you and also your brand special and unique.”*“ I feel like as humans we crave connection and look for commonalities, right? And I think people shy away from it, and B2B a lot of times, because they're worried. What if somebody doesn't like that thing or doesn't have the same values that I have? We need to think about what those things are that we share, but also, there's room to be ourselves and be authentic, like Martha, a bit more too. Because, as humans, I think that's what we want, right? And we can also kind of sniff bullsh** a mile away, right? When somebody's not who they say they are. So I think there's room for a bit more.”*“ I know we're probably all sick of like everything AI, but I actually think it's incredibly important to stay really up to speed and think about it beyond productivity.”Time Stamps[0:55] Amy Holtzman, Chief Marketing Officer at CHEQ[02:07] Why Martha, the Martha Stewart Documentary[02:40] The Role of CMO at CHEQ[05:09] Breaking Down Martha[14:22] B2B Marketing Takeaways from Martha[19:57] The Importance of Authentic Storytelling[25:27] Why You Should Be Documenting Brand Moments[32:36] CHEQ's Marketing Strategy[36:14] The Power in Reinventing and Not Replicating[42:22] The Future of AI in MarketingLinksConnect with Amy on LinkedInLearn more about CHEQAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

Was passiert, wenn Marketing MQL-Rekorde feiert, aber Sales die Ziele um 50 % verfehlt? Die Pipeline bleibt leer, der Umsatz stagniert und das gesamte GTM-Team scheitert. Die Ursache liegt fast immer im fehlenden Alignment zwischen Marketing, Sales und Customer Success. In dieser Folge sprechen wir darüber, warum Revenue Marketing ein Teamsport ist und wie ein gemeinsames Mindset, klare Metriken und integrierte Strukturen den Unterschied machen. Jetzt reinhören!

Die Zeiten von Marketing als reine Lead-Maschine sind spätestens seit dem großen SaaS-Crash von 2021 vorbei. In der neuen B2B SaaS-Welt entscheidet modernes Revenue Marketing über Effizienz, Pipeline und Differenzierung. Wie sich GTM-Playbooks verändert haben, warum Sales und Marketing enger zusammenarbeiten müssen als je zuvor und welche Rolle Brand und Product Marketing dabei spielen? Das alles und mehr erfährst du in unserer neuen Podcast-Folge. Jetzt reinhören!

In this episode of Executive Conversations, Maeva Cifuentes speaks with Silvia Valencia, VP of Revenue Marketing at Docebo, about her journey from agency to in-house marketing. Silvia shares how her experience at Refine Labs taught her to manage buy-in, present strategic investment cases, and reallocate budgets effectively. Maeva and Silvia also emphasize the importance of starting relationships with clear communication, setting expectations for short- and long-term outcomes, and delivering early wins to gain credibility. 

How can Causal AI help hotels optimize pricing and promotions?Nikhil ShahHead of Data Science / LinkedInNikhil is a mathematician, AI researcher, and entrepreneur who heads Data Science at Cloudbeds. He studied Mathematics at Cambridge and Computational Optimization for his doctorate at Imperial College, spinning out Hotel Cloud (hospitality tech for revenue management) and S-Cube (energy tech for optimizing high-stakes drilling decisions). He has numerous published papers and two granted U.S. patents through the successful commercialization of his algorithms.Josh GrahamHead of Market Development / LinkedInAfter 10 years in hotel operations at branded and independent hotels in Washington, D.C., Josh transitioned to technology at TravelClick. Over 13 years, he held a number of senior sales, marketing, and go-to-market roles, working with CRS, Business Intelligence, and e-commerce/digital marketing. In his final role, he served as Regional VP for their guest management/CRM product.Following TravelClick's acquisition by Amadeus in 2018, Josh joined Revenue Analytics in 2020 to help launch their RMS solution, N2Pricing. After roles at Salesforce in their Travel and Hospitality unit and FLYR for Hospitality, Josh found his home at Cloudbeds. As Head of Market Development for North America, he drives market awareness and introduces Cloudbeds to new hotelier segments.

Episode SummaryIn this episode of OnBase, host Chris Moody sits down with Chad Sollis to discuss why digital accessibility is a strategic priority for brands today. Chad shares his journey from graphic design to marketing leadership, highlighting the importance of accessibility in enhancing brand reputation, compliance, and consumer loyalty. He breaks down the key principles of accessibility, how it impacts SEO, and best practices for embedding accessibility into marketing and product development.Key Takeaways-Digital Accessibility is a Brand Imperative: One in four Americans has a disability, representing $20B in buying power. Accessible experiences foster loyalty and repeat business.-SEO and Accessibility Go Hand-in-Hand: Proper use of header tags, alt text, and navigation structures benefits both search rankings and user experience.-Prioritizing Accessibility in Design & Development: Integrating accessibility into design, development, and QA processes ensures it becomes a natural part of content creation rather than an afterthought.-Measuring ROI on Accessibility: Companies that invest in accessibility see improved website traffic, increased conversions, and long-term customer loyalty.Quotes"When companies design for accessibility, they're not just meeting compliance requirements—they're creating more inclusive and engaging experiences for all customers."Best Moments 03:00–05:00 – Chad's unconventional journey from graphic design to marketing leadership.10:00–13:00 – Why accessibility should be a strategic priority for senior leaders.15:00–18:00 – The connection between SEO and accessibility: how structure improves discoverability.22:00–25:00 – Overcoming accessibility challenges and integrating best practices into business processes.30:00–33:00 – How brands can measure the ROI of their accessibility initiatives.Tech RecommendationsStoryblok – Headless CMS that streamlines content personalization and accessibility.Amplience- An AI content platform.Mutiny – AI-driven personalization platform to optimize user experiences.Resource RecommendationsBooks:-Extreme Ownership by Jocko Willink-How to Win Friends and Influence People by Dale CarnegieShout-outs-Scott Harris, VP of Performance Marketing at Box.com – Marketing expert with a deep understanding of growth strategies.-Nick Rico, Chief Commercial Officer at Lucid Software – Growth leader with a background in finance and marketing.-Manuel Rietzsch, VP, Revenue Marketing at AudioEye – Revenue marketing leader driving accessibility-focused initiatives.About the GuestChad Sollis is a seasoned marketing and product leader with over two decades of experience in driving business growth and innovation across various industries. As the Chief Marketing Officer, Chad spearheads strategic initiatives in brand development, product marketing, growth, revenue operations, and customer engagement.As a data-driven executive, Chad has demonstrated a remarkable ability to scale businesses, having contributed to the growth of companies from $30 million to $3 billion in annual revenue and helping 4 companies execute successful IPOs. With a diverse background that includes leadership roles at market-leading companies such as Adobe, Pluralsight, Vivint, and Traeger, he has generated a wealth of expertise in marketing, digital products, and technology spanning both B2B and B2C sectors.Connect with Chad.

Get insight into the next evolution in marketing with Ari Capogeannis, Director of Revenue Marketing at NVIDIA. Ari shares his sophisticated, yet simple, approach to marketing that revolutionises what marketing can offer to an organisation. You'll learn how AI and data analytics are transforming marketing from a traditional practice into the data heart of businesses.Gain cutting-edge insights on aligning sales and marketing and making impactful forecasts using data. Whether you've got a team of 2 or 50, a budget of £10 or £1m, this episode promises to enlighten and inspire, offering practical takeaways for teams of all structures. 

For years, marketers have debated the value of MQLs, with some calling them outdated and others advocating for their evolution. But what if the solution isn't to abandon MQLs altogether, but to reimagine how they're used?In this episode, Nadia Davis, Senior Director of Revenue Marketing and Operations at PayIt, shares her unique perspective on the role of MQLs in account-based marketing (ABM). Nadia highlights the operational challenges, change management strategies, and practical adjustments that can make MQLs a valuable signal without letting them take center stage. She also explains how flipping the MQL process can create stronger collaboration between marketing and sales teams.In this episode, you'll learn:Why MQLs get a bad rap and how to redefine their roleThe operational and change management challenges of ABMPractical ways to align sales and marketing for better outcomesJump into the conversation:(00:00) Introducing Nadia Davis(05:01) The controversy around MQLs in ABM(08:05) Flipping the traditional MQL process(11:50) Using MQLs as signals, not goals(14:08) Timing challenges with MQL engagement(15:40) Operational hurdles in ABM success(18:37) Refining ICPs and account lists(21:52) Change management in ABM adoption(27:05) Bridging offline and online marketing

When this CMO's team proved her wrong about their ebook program, she didn't just accept it – she made them broadcast their victory to everyone. Hear that lesson – “let your team take a chance on testing it and prove you wrong” – and many more lesson-filled stories in my in-depth discussion with Susanne Rodriguez, Chief Marketing Officer, Auvik [https://www.auvik.com/].Stories (with lessons) about what she made in marketingBe an uncertainty killer Don't always trust your gutClear is kindLean in and listen on Zoom to connect and build deep relationships remotelyBring your best, most efficient self to the office every day to keep it movingPrioritize by business impactLet your team take a chance on testing it and prove you wrongDiscussed in this episodeGet Productive With AI [https://meclabsai.com/GetProductive] – January 8th at Noon EST. There is no cost.Not Enough Lobster In The Ocean: Trusting their gut leads to 90,000% revenue growth at Mint Mobile (Podcast Episode #11) [https://marketingsherpa.com/article/interview/revenue-growth-podcast]Team Building: Loyalty, relationships, pre-selling, and other keys to marketing management success (Podcast Episode #16) [https://marketingsherpa.com/article/interview/team-building]A/B Testing Prioritization: The surprising ROI impact of test order [https://marketingexperiments.com/a-b-testing/surprising-roi-from-test-order]Get more episodesSubscribe to the MarketingSherpa email newsletter [https://www.marketingsherpa.com/newsletters] to get more insights from your fellow marketers. Sign up for free if you'd like to get more episodes like this one.For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages [https://meclabs.com/course/] free digital marketing course. Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

Devin Reed, Founder of the marketing consulting and media company the Reeder, shared with AudioEye's Manuel Rietzsch, Vice President of Revenue Marketing, his first steps in getting started with digital accessibility in this episode of HearSay. Devin shared his top surprises since ‘pulling the accessibility lever' as well as the benefits that have already come from making his digital content more accessible to individuals with disabilities. –View transcript: https://aeurl.xyz/hearsay-podcast-with-devin-reedHearSay is a podcast focusing on the advocates, heroes, and leaders making the web more accessible. We're interviewing these change makers to hear what they have to say, to set the record straight, and offer their perspectives on how we can all work to make the web accessible to all.

Send us a textIn this episode, Joey Pinz talks with Amy Roman, an experienced marketer and strategist, about her journey from launching iconic products like the Schick Quattro Razor to building strategies that drive success in the MSP industry. Amy discusses her approach to balancing art and science in marketing, emphasizing a 60-40 split where data informs creativity to shape impactful strategies. She explains the distinct yet interconnected roles of sales and marketing, sharing her unique perspective from years of bridging this gap.

Nadia Davis is the Senior Director of Revenue Marketing and Marketing Operations at PayIt, a government tech SaaS company serving 100 million people across the U.S. and Canada. During her conversation with co-host Klaudia Tirico on the show floor at B2B Marketing Exchange East in Alpharetta, GA, Davis discussed the challenges and strategies for implementing a successful Account-Based Marketing (ABM) program. Specifically, Davis highlighted the importance of operations in ABM success, noting that many organizations underestimate this aspect. She also emphasized the need for alignment across the go-to-market (GTM) team, effective training of BDRs, and the critical role of data attribution. Davis also cautioned against over-reliance on AI for sentiment analysis, stressing the need for a robust technical foundation for ABM.Tune in town to uncover: Challenges in implementing ABM strategies; Gaps between marketing and sales in ABM initiatives; The importance of a business-centric ABM strategy; How to communicate the value of ABM to stakeholders; Methods for reporting and tracking ABM;Tips for training sales team for ABM; andThe future of ABM and the role of AI. RELATED LINKS: Connect with Nadia Davis here. Learn more about the upcoming B2B Marketing Exchange West in Scottsdale, Ariz. Follow us on LinkedIn and X.

Hooking your audience is one thing, but keeping them emotionally invested in your content is another. So for this episode of Remarkable, we're taking marketing lessons on doing just that from the Irish dark comedy, Bad Sisters.It's a show about four sisters who plot to kill their diabolical brother-in-law, and the season starts with his funeral.Series creator, Sharon Horgan, says, “We had to keep an audience with us for 10 episodes and keep them wanting the same outcome." That is, the death of their brother-in-law, John Paul. So with the help of our special guest, D2L CMO Brian Finnerty, we're talking about hooking your audience, knowing your target, and doing trial and error. About our guest, Brian FinnertyBrian Finnerty is a B2B marketing specialist with over 25 years experience leading enterprise marketing teams. He currently serves as CMO at D2L. His expertise includes brand strategy, B2B demand generation, and global customer acquisition from mid-market to Fortune 500. He previously served as VP of Revenue Marketing for Udacity. Prior to joining Udacity, Brian served as VP of Growth Marketing at Demandbase, where he was responsible for demand generation, field marketing, and customer marketing at Demandbase. Brian has also been a marketing leader at two ad tech companies, Marin Software and Smaato. He co-founded an e-learning startup that specialized in software developer training, with a rules-based code judging engine. He is an active Customer Advisory Board member for both 6sense and Sendoso.What B2B Companies Can Learn From Bad Sisters:Start with a hook. Bad Sisters grabs viewers' attention because it's about four sisters plotting to kill their brother-in-law, and it starts with his funeral. So the question is: “How did he die?” This is what drives viewers to keep watching. So how can you get your audience invested in your content? What question do you want to inspire them to ask?Know your target. This is a bit tongue-in-cheek, but just like the sisters truly knew their brother-in-law and all the ways they could potentially do him in, so should marketers get to know their audience so they can appeal to them. Brian says, “The sisters do a lot of research and they really know their target audience. Like, what does JP like to eat? What does he like to drink? If you were to poison him, how would you do that? So they really do research, like, ‘What are the ways that we can do this and get away with it, and free our sister from the prison of her marriage?' So they really do their kind of their targeting and their research, which I think any good marketer does.”Do trial and error. Try different marketing strategies and keep dialing it in based on data you get from the tests. Brian says, “[The sisters] do that right throughout the show. Like, they're testing ways to bump this guy off. Some of them end in sort of miserable failure and some of them have some potential of succeeding and you're never quite sure. Not unlike a lot of digital campaigns, where you're trying to find that perfect balance and the right approach.”Quotes*”I think for marketers, if you're not pushing the envelope, testing new messaging and testing new approaches to your website, conversion, optimization, your customer journey, your buyer's journey, then you're not trying hard enough. You're not getting enough data from the market to optimize and improve.”*”In a B2B context, it is tough to really identify a villain. And that kind of marketing turns me off. Some companies will identify their competitors as villains and really go after them. As a marketer, I would say instead of identifying your competitors as a villain, which I think is a mistake, you look at either the cost of doing nothing, or like, ‘What is the counterpoint to your mission?'”Time Stamps[0:55] Meet Brian Finnerty, CMO at D2L[3:02] D2L and Brian's Role as CMO[4:04] How Bad Sisters was created[9:30] Authenticity and Cultural Representation[22:18] B2B Marketing Takeaways from Bad Sisters[22:21] The Importance of a Good Hook[23:00] Research and Targeting in Marketing[24:08] Trial and Error in Marketing[28:30] Creating a Great Villain[33:48] Brand and Content Strategy[36:10] Effective Content Marketing[38:34] Leveraging Content Across Teams[42:58] Favorite Campaigns and Final AdviceLinksConnect with Brian on LinkedInLearn more about D2LAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Senior Producer). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

Anne Murlowski, VP of Marketing at Terminus, explores revenue optimization strategies. Over the last few years, businesses have focused heavily on efficiency, forcing marketers to adopt a revenue marketing mindset. Despite the challenges with measuring brand awareness efforts, marketers must be able to demonstrate a clear link between brand activities and revenue. Today, Anne discusses revenue marketing in the digital age.Connect With: Anne Murlowski: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Anne Murlowski, VP of Marketing at Terminus, explores revenue optimization strategies. Over the last few years, businesses have focused heavily on efficiency, forcing marketers to adopt a revenue marketing mindset. Despite the challenges with measuring brand awareness efforts, marketers must be able to demonstrate a clear link between brand activities and revenue. Today, Anne discusses revenue marketing in the digital age.Connect With: Anne Murlowski: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The buying experience in B2B has and continues to change dramatically. Buyers are now more informed and demanding than ever before, and they expect a personalized and seamless experience from start to finish.In this episode of the B2BMX Podcast, you'll hear from ex-Googler and current VP of Revenue Marketing for DigitalOcean Steve Armenti. He took the B2BMX stage in Scottsdale earlier this year to share a new framework designed to provide buyers with a better purchasing experience. With several demand and growth leadership positions under his belt, Armenti focuses on building demand and growth teams that drive revenue. Tune in now to learn how to use ABM in a new capacity to meet the evolving needs of today's B2B buyers. Armenti will dive deep into topics such as: Aligning sales and marketing as step zero; The future of account intelligence and mapping (how gen AI accelerates this); Shifting from MQLs to MQAs; Redefining the role of lead generation;  The power of ABM in lifecycle marketing campaigns; Ai-driven personalization for account-based strategies; and A new way to measure ABM. It's time to perfect your ABM strategies for the modern B2B buyer... and reap the benefits! Don't miss Armenti's highly-rated keynote to get the ultimate ABM framework. RELATED LINKS: Connect with Steve Armenti on LinkedIn here; Learn more about B2BMX East, here;Register for B2BMX East using this special 15% off code just for our listeners: MXPOD15; andFollow us on LinkedIn and X.

This week I'm sharing another podcast I've guested on recently: The Revenue Marketing Report, hosted by Camela Thompson of Caliber Mind.Camela is a veteran marketing and analytics leader, and we have an in-depth conversation about the business and cultural dimensions of reporting: what KPIs are you reporting to different audiences, data rituals, analytics storytelling, and more. This is a super important topic for me, because how you create and share data stories in your organization can be the difference between building an executive-level presence for yourself or getting pigeon-holed as a service provider. We'll be back to regularly scheduled programming next week, until then, enjoy the rest of your August. ------Justin Norris, host of the RevOps FM Podcast and Sr. Director of BDR and Marketing Operations at 360Learning, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Justin shares his insights and how years of experience sitting at the executive table representing marketing changed his views about which numbers matter most and why. They also geeked out over why MQLs are evil, how to build a ritual around data, and why B2B ops and marketing should focus more on learning from one another.For more great content like this, check out https://calibermind.com/

We had the pleasure of featuring the incredible David "Rev" Ciancio for his second appearance on our podcast! If you missed his first episode, be sure to check out #158.Rev is a powerhouse in the business, tech, and marketing world. He's the Co-Founder and CMO of Handcraft Burgers and Brews and the Head of Revenue Marketing for Branded Strategic Hospitality. Recently, he's embarked on a new journey with Baboo, an innovative online ordering and food delivery platform that's commission-free and fee-limited, designed to support independent restaurants in Greater North Jersey.In this episode, Rev dives deep into the inspiration behind Baboo and its significance for the restaurant industry. He passionately discusses why, for the first time, guests are paying for the experience rather than just the food. Rev also shares valuable insights on how restaurants can enhance their guests' experiences.

► Is Revenue Marketing another buzzword or a legit b2b marketing framework? Sam talks to Frida Ahrenby, CEO @ Rillion. They cover: 

We've all been there. A ping on Slack from sales, or an email from the board with their new ideas. How much do these opportunities, or distractions, keep your marketing team and your business from focusing on north star goals? Maintaining a strong focus on objectives can be an uphill battle in B2B tech. But Kathryn Thomas, EMEA Marketing Director at Box, has refined an approach to strategy, and sales and marketing alignment, that keeps everyone headed towards ARR objectives. In this episode, you'll learn how to deal with marketing distractions. Be prepared to reevaluate strategic priorities, and have hard conversations about commercial viability. Support the Show.

Anne Murlowski, VP of Marketing at Terminus, explores revenue optimization strategies. Over the last few years, businesses have focused heavily on efficiency, forcing marketers to adopt a revenue marketing mindset. Despite the challenges with measuring brand awareness efforts, marketers must be able to demonstrate a clear link between brand activities and revenue. Today, Anne discusses revenue marketing in the digital age.Connect With: Anne Murlowski: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Anne Murlowski, VP of Marketing at Terminus, explores revenue optimization strategies. Over the last few years, businesses have focused heavily on efficiency, forcing marketers to adopt a revenue marketing mindset. Despite the challenges with measuring brand awareness efforts, marketers must be able to demonstrate a clear link between brand activities and revenue. Today, Anne discusses revenue marketing in the digital age.Connect With: Anne Murlowski: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Join Dots Oyebolu as he engages in a fascinating conversation with Ross Simmonds, Founder and CEO of Foundation Marketing. Recognized as a leading voice in content marketing, Ross shares his insights on modern content distribution strategies that drive revenue in marketing.Key Takeaways:(01:46) Ross' journey from selling do-rags in high school to becoming a revered content marketing strategist.(03:53) "Content user fit" and the need for marketers to understand their audience deeply through market research tools like SparkToro and Audience.(09:03) "Content market fit": Ross discusses identifying content themes that resonate with target audiences on specific platforms.(13:40) The strategic importance of generating backlinks through tools, proprietary research, and a stats roundup for enhancing SEO.(20:05) A discussion on the future of SEO and SEM in the face of evolving digital marketing landscapes.(22:44) Ross encourages marketers to diversify their strategies, likening AI tools to an "Ironman suit" for marketers To achieve greater efficiency and creativity.(24:06) Ross underscores the timeless essence of storytelling in human connection and marketing.(29:46) Ross suggests focusing on generating customers and revenue over complex marketing metrics.Resources Mentioned:Ross Simmonds -https://www.linkedin.com/in/rosssimmonds/?originalSubdomain=caFoundation Marketing | LinkedIn -https://www.linkedin.com/company/foundationmarketing/Foundation Marketing | Website -https://foundationinc.co/Ross Simmonds' Personal Website -https://rosssimmonds.com/SparkToro -https://sparktoro.com/Buzzsumo -https://buzzsumo.com/Insightful Links:https://www.coseom.com/b2b-saas-marketing-the-future-is-now-embracing-modern-strategies-and-trends-2/ https://www.beacondigitalmarketing.com/blog/b2b-content-strategy-new-era https://foundationinc.co/lab/modern-distribution-playbook/ https://divbyzero.com/blog/saas-content-marketing-strategy/ Thanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing

In this episode, Alan and Jessica talk about the evolution of Calendly from serving solopreneurs to enterprise organizations, the success factors that have made that shift possible, how she thinks about the RIO and effectiveness of marketing spend, and balancing the need to drive results and be creative through “creative destruction.”.  Jessica Gilmartin is an amateur baker, an ex-yogurt mogul, and the new Chief Revenue Officer at the scheduling automation platform Calendly. She took her first marketing job at Dell, which prompted a move to the Bay Area, where she also started and sold a chain of yogurt stores. Before joining Calendly in 2023, Jessica was Head of Revenue Marketing at Asana and had also served as CMO of three high-growth, venture-backed startups, building their global enterprise marketing engines during rapid growth periods.  Calendly started with a basic scheduling link for individuals, but business users needed more team features, and enterprise users needed more admin and security features, so the product grew to meet those needs. Jessica tells us they are building for scale but are sure to never lose sight of the individual user's success. Her team is focused on how to tell a complete story with comprehensive features while maintaining simplicity in the product and the messaging. To do that, Jessica and her team have to experiment. Marketing changes all the time, and what worked then will not work now, so marketers have to be creative to drive results. She refers to this as “creative destruction” and encourages her team to make 70–80% of what they are doing every quarter new. However, to make this work, her team must trust that failing is not career-ending as long as they learn from it. Jessica also outlines how her approach to segmenting and communicating expectations around marketing spend facilitates experimentation. AI is a place where many companies are experimenting. However, within their product, the Calendly team sees a huge amount of opportunities they are pursuing, but they are taking a measured approach to keep their users' interests top of mind. Alan and Jessica wrap up by talking about accepting and embracing hard feedback, the importance of listening to her gut feelings, why markets have to learn sales, and the shifts coming from the consumerization of B2B tech.  In this episode, you'll learn about:How Calendly developed through user feedbackWhat “creative destruction” is and the culture needed to make it work How Jessica segments out her budget to maximize RIO and the effectiveness  Key Highlights:[01:55] A love of baking born out of necessity [03:10] From investment banker to CMO[04:40] Wait… a yogurt shop?[06:20] Where Calendly started and where they are now[08:00] Comprehensive solutions rooted in simplicity[09:20] Success factors for shifting from serving one to many[11:00] ROI and effectiveness of marketing[14:00] Fulfill your commitments and build trust to get more wiggle room. [14:45] Balancing the need to drive results and be creative [17:10] The AI portion of the show is a little different this time.[19:45] How Calendly is using AI[21:30] Learning to accept and embrace really hard feedback[24:25] Advice to her younger self[25:20] Advice to other marketers [26:05] Trends and subcultures[26:45] Marketers basically have to be magicians Looking for more?Visit our website for the full show notes, links to resources mentioned in this episode, and ways to connect with the guest! Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.

Robin Izsak-Tseng is the VP of Revenue Marketing at G2. She is a leader with a lot of expertise to offer, but having so many young tech dudes around makes her feel like an imposter. She wonders if she is holding herself back from the next level of leadership. In this bold and revealing session, Robin, Sue, and Leah Pearlman talk about the perks of being self-effacing, the desire to be more punk rock, and a tension between leading and belonging. You will hear about personas and why they show up, as well as how to stay with feelings of insecurity as you grow and move to the next level.

Ari and Kelly, representing NVIDIA's Revenue Marketing team, take the OpsStars stage to share their experience in leveraging AI and data science for revenue play efficiency, scaling, and ROI. Learn how NVIDIA's team of data scientists interpret the signals that feed into tying all things to revenue for a clearer lens in identifying buying groups in ready-to-engage accounts. Ari and Kelly highlight the iterative process of collecting feedback, analyzing metrics, and making data-driven changes to optimize and align cross-org efforts. This session offers practical recommendations, addresses potential roadblocks, and highlights the role of a revenue team in enacting transformational change.

Doug Bell, Fractional CMO at Chief Outsiders, joins our host, Camela Thompson, Go-To-Market Thought Leader, and B2B Insights Expert, in this Revenue Marketing Report podcast episode. Camela and Doug have a friendly running debate: Are marketers bad at data? Spoiler: They usually disagree but always have a thoughtful dialog. Tune in for more.   Connect with Doug on LinkedIn: https://www.linkedin.com/in/dougbell1/   For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/  

Doug Bell, Fractional CMO at Chief Outsiders, joins our host, Camela Thompson, Go-To-Market Thought Leader, and B2B Insights Expert, in this Revenue Marketing Report podcast episode. Any new year should require some reflection, but 2023 was a real doozy in the land of SaaS, and we'd be remiss if we didn't point out that new skills are key in adapting to the new landscape. Doug Bell brought a list of skills he is focusing on for 2024, and Camela threw in a few more for good measure.   Connect with Doug on LinkedIn: https://www.linkedin.com/in/dougbell1/   For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/  

Doug Bell, Fractional CMO at Chief Outsiders, joins our host, Camela Thompson, Go-To-Market Thought Leader, and B2B Insights Expert, in this episode of the Revenue Marketing Report podcast. Some have called 2023 a SaaSacre and others a diSaaSter. So what can marketers learn from 2023 and apply to 2024? Doug Bell shares his thoughts.   Connect with Doug on LinkedIn : https://www.linkedin.com/in/dougbell1/   For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/  

Special guest, Doug Bell, helps Camela talk through why The Revenue Marketing Report was paused, why it's back, and what we're excited to bring to our listeners. At the Revenue Marketing Report, we believe in transparency - so it's only natural we practice what we preach. Stay tuned because our first full episode of season 3 drops in the first week of January 2024. See you then! For more great content like this, check out CaliberMind.com.

The Revenue Marketing Report is back! During our hiatus, we re-evaluated many things. As a result, we're coming back with a new format (shorter, bite-sized episodes) and a more focused mission. Stay tuned: our first episode drops the first week of January 2024. Our new mission? To help B2B marketers develop the skills they need to succeed in leadership. For more great content like this, check out CaliberMind.com.

In this episode of Women in B2B Marketing, host Jane Serra welcomes Deidre Hudson, Head of Revenue Marketing at Bloomfire. They discuss the balance between art and science in marketing and the importance of data analytics. Deidre shares insights on the challenges of measuring the customer journey, the value of ROI calculators, and the resurgence of human-centric tactics. They also explore the concept of the Immediate Addressable Market (IAM) and the use of intent signals in marketing. Deidre talks us through:the art and science of marketingwhat doesn't need to be measuredthe importance of tracking campaigns - and potential impact of turning one offunderstanding the difference between growth and scalingthe concept of the bow tie and aligning sales, marketing, and product teamsrecognizing and valuing the smaller steps in the marketing funneldemonstrating ROI with a scaled-back tech stackconnecting with your target audience in a noisy environmentwhy TAMs are BULLSHITovercoming Imposter Syndromeembracing Authenticity as a LeaderKey Links:Guest: Deidre Hudson - https://www.linkedin.com/in/deidrehudson/Host: Jane Serra - https://www.linkedin.com/in/janeserra/ Bloomfire - https://bloomfire.com/Deidre's Book: How the Fuck Did I Get Here? - https://www.amazon.com/How-Did-Get-Here-Younger-ebook/dp/B0BR34PC4X10x Is Easier than 2x: How World-Class Entrepreneurs Achieve More by Doing Less - https://www.amazon.com/10x-Easier-than-World-Class-Entrepreneurs/dp/B0C2J7P6JQ/ref=sr_1_1?

Today we're going to talk about how brands can use conversational marketing to improve their customer experience, as well as their overall customer lifetime value. To help me discuss this topic, I'd like to welcome Justin Keller, Vice President of Revenue Marketing at Drift, a conversational marketing platform that works with over 5,000 customers across industries. RESOURCES The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Today I'm joined by Hana Abaza, an experienced SaaS Marketer. Most recently, Hana served as Shopify's Global Head of Revenue Marketing where she helped them reach billions of dollars in revenue. In today's episode, we discuss how Shopify successfully moved upmarket as they introduced Shopify Plus. We explore the competitive alternatives they faced, how they differentiated their offerings, and the importance of their partner influence program. Together we cover storytelling (and what most people get wrong), differentiated value,and the importance of understanding your customer's point of view.  — In This Episode, I Cover: (00:00) Welcome to the Positioning Show (00:40) About our guest Hana Abaza, and what to expect in this episode (02:34) Shopify's growth trajectory and why they decided to go upmarket (05:04) The first time April heard Shopify pitch Shopify Plus (08:17) Shopify's competitive alternatives   (10:22) How they launched Shopify Plus and differentiated it from Shopify  (12:53) The positioning timeline (14:32) How they shifted Shopify's positioning and the customer perspective (16:09) Utilizing their partner influence program (18:43) The importance of customer word of mouth (19:43) How and when the sales team was enabled  (23:30) Shopify's corporate narrative and the value props for different segments  (27:25) Why most rebrands are a waste of time (29:25) Storytelling, and what most people get wrong (34:00) How April approaches differentiated value and competitive alternatives  (37:00) Understanding the customer's POV (40:49) What's next for Hana (43:03) Thanks for listening — Where To Find Hana Abaza: Website: https://hanaabaza.com/ LinkedIn: https://www.linkedin.com/in/hanaabaza/?originalSubdomain=ca Twitter: https://twitter.com/hanaabaza Where To Find April: Podcast Website: https://www.positioning.show/  Personal Website: https://www.aprildunford.com/  LinkedIn: https://www.linkedin.com/in/aprildunford/  Instagram: https://www.instagram.com/aprildunford/  Twitter: https://twitter.com/aprildunford — Referenced: • Shopify Plus: https://www.shopify.com/plus — Production and marketing by https://penname.co/