Rush Hour with Logical Position

With Amazon now accounting for over 50% of all ecommerce sales, dialing in your Amazon Advertising strategies has never been more important especially heading into the holiday season. This week we sat down with Logical Position's Director Of  Amazon Advertising about how you can help your business realize it's true potential on the largest Ecommerce platform In history. To learn more about what Zach and his team are testing on Amazon Ads, head over to Logical Position

Today our Vice President of Search Brian Aldrich discusses the deprecation of Third Party Cookies and what that will mean for the future of digital marketing.    www.logicalposition.com

Today Nick Zatta, Sr. Account Manager at Logical Position interviews Emma Huschka, Director of Paid Social Client Services, about Apple's new iOS 14.5 Privacy Update. This update was made available to iPhone users on Monday, April 26. LP's Paid Social team has been preparing for this update for month's and today Emma lays out everything we know about this update and the effects it will have on advertisers.

In Today’s Episode We Are Celebrating Women's History Month. Women's History Month Commemorates And Encourages The Study, Observance And Celebration Of The Vital Role Of Women In American History. Today, We Sit Down With A Few Of Logical Position’s Many Female Pioneers Spearheading Our Rapidly Growing Departments And Services To Honor Their Stories.   Featuring: Caitlin Baba | SMB Paid Search Specialist Team Lead Katherine Byers | Senior SMB Account Manager Dani Figueroa | Senior Graphic Designer Emmylou Grimm | Manager Of SEO Content Kristen Harvey | Vice President of Client Services Emma Huschka | Director of Paid Social Client Services Shelley West | Director of Creative Services

You Put A Lot Of Work Into Your Website, But None Of It Will Matter If The Right People Can’t Find It.   That’s Where SEO Comes In. Search Engine Optimization Will Increase The Traffic To Your Website, And Make Sure Your Visitors Are Looking For What You Offer. Today We’ll Be Giving An Overview Of The Basic Concepts Behind SEO. Today SEO Content Writers Brianna Borman And Paige Wiser Are Joined By Logical Position’s Nick Tursi, Manager Of Content Strategy Who Has Helped Pioneer Our Search Engine Optimization Department.

In today's episode we take a deep dive on how a small organic superfood energy bar company quickly took advantage of various digital marketing channels to help reach a national audience. Further, we discuss how a well balanced, diverse, and ever changing marketing strategy provides a plethora of insight to make valuable decisions that drive a return on ad spend.   In addition, we analyze the importance of finding the right agency for your company, and why it may better to fail fast when trying new strategies. Whether your a small business owner or running a national franchise, today's conversation showed a plethora of ideas and strategies that may benefit your current market plan. We look forward to hearing your thoughts on the conversation between LivBar's Director of Marketing Jessi Freitag and Enterprise Account Manager Team Lead Matt Bowen! Follow us on Instagram: @LogicalPosition Check out our Youtube channel   For all your digital marketing needs: www.logicalposition.com  

In Today's Episode We Aim To Celebrate Black History Month By Discussing The Importance Of Modern & Diverse Recruiting Techniques And The Significance Of New Hire Training. Further, We Explore How Google And The Digital Marketing Industry Have Come Together To Promote Communities Of Color By Advancing Education, Equality, And New Reform Actions.   Timestamps:   0:00 Intro 0:45 - Google Donations & Industry News 2:35 - Development Of Black History Month 3:45 - Importance Of Employee Training With Antwone Stewart 11:45 - Diversifying & Modern Recruiting With Steve Prosapio 25:10- BHM Resources 26:35 - Historical Tech Figure Highlight 27:30 - Outro

Did you know that there are 30.7 million small businesses in the U.S. which account for 99.9 percent of all U.S. businesses (SBA, 2019)? In turn, small businesses account for 64% of new jobs created in the United States yearly. Unfortunately due to the global pandemic, over 70% of US Small Businesses shut down in March of 2020 and currently 31% of Small businesses are not operational.   Today, Julian Gray interviews Jeff Haugen, an SEO Analyst from our Chicago office, about a recent article he wrote about why you should support local small businesses. Then, Karly Scott interviews Ryan Garrow of Joyful Dirt, a best-selling organic plant food on Amazon. Ryan talks all about the pivots and changes his business made in 2020 and what strategies small businesses should take in 2021. Lastly, Julian Gray gives us an online starter kit for small businesses.  www.logicalposition.com Episode Idea Provided By Karly Scott & Jeff Haugen Episode Written By Karly Scott, Jeff Haugen, Julian Gray, Antwone Stewart Edited By Josh Bailey Hosted By Karly Scott & Julian Gray Special Thanks To Our Guests Ryan Garrow & Jeff Haugen

This past year has been interesting not only for Brick-And-Mortar Operations but E-Commerce functions as well. Quarantine and social distancing guidelines have largely moved the business world entirely online, and pivots have been necessary to navigate unprecedented circumstances. Likely, your business started and ended the year with very different sets of goals, challenges, and experiences. In today’s episode we sit with our very own Matt Bowen to discuss what data, trends, and more we saw on our end in 2020! To find out how we can help you bring your business to the next level: www.logicalposition.com

Today, you’ll hear a conversation between Mason Davis and Noah Lam of CWI Medical. Noah discusses getting medical supplies out to customers and some common items that have been hard to acquire during this time. For help with your digital marketing: www.logicalposition.com

Today, you’ll hear a conversation about Free and Fast shipping on Google. This is a new feature on Google Shopping that was announced on July 15, 2020. It allows you to show customers that you offer free 2 day shipping through an indicator on your shopping ad. We think is pretty huge as e-commerce has becomes so important over the last few months. Today to discuss it are Ryan Garrow, our Director of Partnerships & Client Solutions, and Jared Sisk, Strategic Partnerships Manager at Google Shopping. Enjoy. For more about free and fast shipping on Google: https://www.logicalposition.com/google-free-fast-shipping

Today Mason interviews Andrea Garrow about the impact and ways she's pivoted because of COVID and how she's re-opened it. Andrea is the owner of Joyful Seed, a lifestyle boutique retail business. They explore the impact of COVID on her business, the growth they've seen by focusing on their website, and how exactly how they are reopening. Check out Joyful Seed here: For all your Digital Marketing needs: https://www.logicalposition.com/ E-Community group: https://www.facebook.com/groups/681651995707079/

Mason talks with Jon MacDonald of The Good about what exactly Conversion Rate Optimization is and ways that you can improve your own CRO.  Check out The Good here: https://thegood.com/ For all your Digital Marketing needs: https://www.logicalposition.com/ E-Community group: https://www.facebook.com/groups/681651995707079/

David DeMartini, Chief Marketing & Digital Officer of POC, breaks down the changes he's been seeing in the snow sports & cycling industries. POC is a Swedish company with a strong mission to protect lives and reduce consequences of accidents for gravity sports athletes and cyclists. POC: https://www.pocsports.com/us/home/ Ecommunity: https://www.facebook.com/groups/681651995707079/   Don't hesitate to reach out for any help with any of your digital marketing needs!: https://www.logicalposition.com/

Today we talk with Ben and Lauren Reese of Lionheart Coffee Company. We discuss all the ways in which their business has pivoted in light of COVID-19 and the amazing free sack lunch program that they've started in order to feed those who are in need during this time.  Check out Lionheart at: https://www.lionheartcoffee.com/   Reach out to Logical Position for any marketing needs: https://www.logicalposition.com/   For support and advice during this time join our Ecommunity group on Facebook: Ecommunity: Business Survival Guide

Today we chat with Kasey Lisk about the huge changes she's seen in Ecommerce. Kasey is the Global Marketing Director at BigCommerce. BigCommerce offers powerful Ecommerce tools that turn shoppers into customers. Check out BigCommerce here: https://www.bigcommerce.com/ For support and advice during this time join our Ecommunity group on Facebook: Ecommunity: Business Survival Guide Reach out to Logical Position for any marketing needs:https://www.logicalposition.com/

Ryan Garrow interviews Jeffrey Weiss of Amol’s Party & Fiesta Supplies in San Antonio, Texas. Amol's has been heavily affected by the pandemic but Jeffrey shares the ways he's made adjustments and why he's staying positive. Check out Amol's: https://www.amols.com/ Join our eCommunity Facebook group: https://www.facebook.com/groups/681651995707079/ Contact Logical Position for any of your digital marketing needs: https://www.logicalposition.com/

Mason Davis & Ryan Garrow interview Brian Bovenizer, Marketing & Sales Director of Fort George Brewery in Astoria, Oregon. Fort George is one of the fastest-growing breweries in the U.S. and produces over 40 varieties of beer. Brian discusses the various ways Fort George has pivoted and got creative to keep the business alive in this time when they are unable to serve draft beer or host customers.  Check out Fort George here:https://fortgeorgebrewery.com/ For support and advice during this time join our Ecommunity group on Facebook: Ecommunity: Business Survival Guide Reach out to Logical Position for any marketing needs:https://www.logicalposition.com/

In today's episode Mason Davis interviews Emmy Thomas, our Recruiting Manager at Logical Position. Emmy manages a large team that’s spread across offices all across the country so she has been finding ways to stay connected with her team for a long time now. Emmy talks about the best platforms and methods for staying connected as well as great virtual team-building activities and games to keep morale high. For support and advice during this time join our Ecommunity: Business Survival Guide group on Facebook: Ecommunity: Business Survival Guide And lastly subscribe to our Youtube channel for even more new content: Youtube

In today's episode Mason Davis interviews Alex Fest, a Paid Search Specialist at Logical Position. Alex manages Google Ads and Microsoft Advertising accounts for a variety of industries.  Alex discusses advertising and buying behavior he’s been seeing since the start of the COVID-19 outbreak.  For support and advice during this time join our Ecommunity: Business Survival Guide group on Facebook: Ecommunity: Business Survival Guide Subscribe to our Youtube channel for even more new content: Youtube

In today's episode Mason Davis interviews Nick Zatta, a Sr. SMB Account Manager at Logical Position. Nick’s clients range from retail to service-based and everything in-between. Nick discusses the response and conversations he's having with business owners right now, advice,  as well as the unique situation with Amazon shipping.  For support and advice during this time join our Ecommunity: Business Survival Guide group on Facebook: Ecommunity: Business Survival Guide For more resources check out our blog: https://blog.logicalposition.com/ And lastly subscribe to our Youtube channel for even more new content: Youtube