Podcasts about relevancy

Send us Fan MailLearn how Amazon PPC relevancy impacts ad placement, CPC, and keyword performance. In this video, we break down why big brands like KitchenAid can often pay less for Amazon ads while newer sellers may need higher bids to compete on broad keywords like “kitchen scissors.” This overview explains how Amazon uses sales velocity, click-through rate, conversion history, reviews, and organic ranking signals to decide which products are most relevant for search terms.Get help from My Amazon Guy to grow your Amazon sales: https://bit.ly/4jMZtxu#AmazonPPC #AmazonAds #AmazonFBA #EcommerceStrategy #AmazonSellerWant free resources? Dowload our Free Amazon guides here:Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps0:00 - The $7.59 Product vs. Your $3.92 Bid 0:20 - What is Amazon Relevancy? 0:42 - The "Deck of Cards" Analogy 1:32 - History: The 4 Pillars of Relevancy 2:10 - Why Big Brands Pay Less 2:47 - The Broad Match Trap for New Products 3:20 - How to Improve Your Relevancy Rank-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Partner with Jay: https://www.jayschwedelson.com/contactㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray's newsletter at gotomillions.co for sharp, actionable marketing insights.ㅤSomewhere over the Atlantic, a soccer fan is white-knuckling a full-size bottle of ranch dressing in their carry-on, and that is exactly where Daniel Murray and Jay Schwedelson start before getting to the part that should rattle every marketer: most of the opens and clicks in your reports were never human. If your numbers look incredible, the bots are probably flattering you, and if they look terrible, you have a real deliverability or content problem hiding underneath. It is a fast, funny run through the zero-click era and why sending more email is not the crime people make it out to be.ㅤBest Moments:(02:45) Roughly 95% of clicks can be bot activity, and a honeypot link in the newsletter proved it.(03:25) Not a single one of your email metrics is accurate, and it keeps getting worse.(04:44) If a contact opens every email you ever sent, that is not a superfan, it is bots wrecking your lead scores.(05:21) Welcome to the zero-click era, where the real goal is making things people actually want to share.(06:32) No-agenda marketing builds equity in someone's brain long before they are ready to buy.(08:29) Relevancy is married to frequency, so the more relevant you are, the more often you can send.

Miami Heat Race for Relevancy 6-18-2026

 Word Relevancy 2

What does it mean to be culturally relevant as a real estate agent? That's what this whole game is about, and it's what I'm answering in this Mindset Monday.    But heads-up… The times aren't just changing—they've already changed.    If you're serious about being relevant and profitable in this industry, it's time to get your ticket to the Success Summit (August 3–5), either in-person in Anaheim, CA, or Livestream. 

 Word Relevancy 1

In this 522nd episode of ”Elton Jim” Turano's “CAPTAIN POD-TASTIC,” Jim Turano discovers Springsteen and other aging rockers crave relevancy over legacy.

Stanley 1913 has moved far beyond a single blockbuster product. Graham Nearn, Chief Product and Sustainability Officer, PMI WW Brands, LLC (Stanley 1913), sits down with Jeremy Goldman to discuss how a brand with a century of history stays absolutely relevant in a trend-driven market. Inside the Episode: - The Credibility Ladder: Why every expansion must pass the four filters of quality, originality, invention, and mission to avoid overextending the brand. - Lifestyle Evolution: How the Vitalize collection and the new Clutch Bottle move the company beyond hydration and into everyday essentials. - Universal Truths: Adapting a global strategy to meet hyper-local needs, from car culture in the US to commute culture in Asia. - Circular Success: A look at the award-winning Take Back program that reclaims 96 percent of materials for the supply chain. - Predictive Learning: Using real-time social dialogue and data to inform the next move before the market catches up. Stop managing a blockbuster product. Start fueling the human experience.

Relevancy is not about being louder or having the right content pillars…. It's about being in tune.In this mini episode, I'm breaking down what it actually means to be a relevant brand right now — and why it has nothing to do with shouting louder or copying trends.Because the brands that grow? They don't chase attention. They move with culture.Do you actually understand how your people behave now? Not how they used to behave.⚡️ Access for FREE 80+ Free Masterclasses on Marketing, Business Growth, Branding & Sales! Join my Rebel Academy to ignite your brand!Watch on Alexflix https://www.alexhouseofsocial.com/freerebelacademySearch anywhere you find podcasts!

Change isn't recognized overnight, nor does it happen over one night. It happens night over night, day on day, of consistent actions that allow us to arrive to where we want to be. As long as we continue to choose to progress, we shall progress with matching actions. If we choose actions we know will result in digression, we will digress. We can take breaks and reset without letting it become our new norm, so long as we don't continue to choose to do the actions that bring us backward motion constantly. We have to actively choose to INCREASE by 1% each day in order to better our own future in a positive way.Our more experienced generations walking this Earth did not grow up in a society of constant and instant gratification, like the newer generations now have with the rising conveniences technology has brought about for us. Even our ability to connect with anyone in the world is instant and seemingly without any instant consequence (unlike those old long-distance phone call charges we were taught to avoid). What else has changed for us now that we live in this "instant society"? Cooking, exercise, workload--we now expect to have the results NOW with the expectation that the quality will remain the same. Is it truly gratifying energy we should be giving to cutting corners, or is there a newfound necessity for patience we should be practicing and giving to the world, now more than ever? The instant gratification mindset is a luxury based on our environment and how "advanced" it is in giving us the comforts we have grown accustomed to expecting.The ways you choose to communicate, especially with our children, reflects your values and expectations. You have to adjust how you talk about certain things in a way the other person will actually be able to comprehend what it is you are trying to convey more clearly. If you want someone to understand what you are saying, you have to be able to communicate in a way THEY will receive, not just the way YOU want to talk. Relevancy doesn't happen just because you are speaking, it happens when what you say is being HEARD. How you perceive a message is more likely based on how YOU feel reading it rather than the feelings of the original sender. We need to learn how to be better communicators for the sake of our children's necessities rather than their fleeting desires. We cannot force our opinions to be appreciated by screaming them louder. We must adapt how we speak so that our words remain relevant in a way the other individual will truly capture our meaning, and that's by doing it their way, but with your message. Then you will be matched with true gratification for your words.

This episode is being released on April 8th, 2026, which just so happens to be the 100th anniversary of the signing of the original charter of Bob Jones College, the organization that eventually became Bob Jones University. Listen as Dr. John Matzko, BJU's resident archivist and historian, shares interesting stories about the signing of the charter, and as David and Zach share the relevancy of the mission of the university today, 100 years later!

Relevancy isn't about being louder or following the “right” content pillars. It's about being in tune.Do you really understand how your people behave now — not how they used to?Relevancy happens when your brand knows where people are exploring, understands how they decide and shows up inside the conversations they're already having.This is the work. And this is how you stay relevant.⚡️ Access for FREE 80+ Free Masterclasses on Marketing, Business Growth, Branding & Sales! Join my Rebel Academy to ignite your brand!Watch on Alexflix https://www.alexhouseofsocial.com/freerebelacademySearch anywhere you find podcasts!

Post-WBC, how many fans here in America were big into the tournament? Did Team USA care about the event? Learn more about your ad choices. Visit podcastchoices.com/adchoices

Will they ever be able to recreate the magic of those damn lip kits?xx Learn more about your ad choices. Visit megaphone.fm/adchoices

Send us a textAmazon has rolled out a new "brand store quality rating" metric for 2026, indicating a shift in focus for the platform. This new system measures brand store dwell time and sales, providing key performance indicators for sellers.Understanding these metrics is crucial for optimizing your amazon store and boosting sales performance. Learn how to leverage this new rating to improve your online business and master selling online.Take control of wasted ad spend, book a strategy call to structure your campaigns right: https://bit.ly/4jMZtxu#AmazonPPC #AmazonAds #EcommerceMarketing #PPCStrategy #ProductVariations--------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTQ4 Selling Playbook: https://bit.ly/46Wqkm32025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon PPC Guide 2025: https://bit.ly/4lF0OYXAmazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS00:00 - Should You Advertise Every Variation?00:19 - ASINs and Parentage Setup Example01:01 - Why Targeting Strategy Matters01:24 - Campaign Setup Using Similar Products02:11 - High Relevancy Keyword Examples02:49 - Why Multiple ASINs May Show at Once03:49 - When to Segment by Keyword Specificity04:09 - Keyword Example: Black T-Shirt Campaign05:01 - Relevancy and Variation-Specific Targeting06:06 - Control Your Targeting for Better Results________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Hey friends - BOM-BITES are back after a couple weeks of relaxing with the family.  And we're so excited to study the Old Testament with you this year.  Don't worry, It's not that hard…it's just long and old!

In the aftermath of Notre Dame being left out of the college football playoff they continue to be the most talked about story in sports. Continued conversation about them joining a conference and reactions to them turning down an invite to the Pop Tarts Bowl dominates the airwaves. Which begs the question. If Notre Dame is so irrelevant, then why does everyone keep talking about them?

Relevancy and curiosity are important traits of learning that really sticks with young people. Listen to guests on past episodes of Remaking Tomorrow discuss the importance of learner agency and active participation from learners to determine the what, why, and how of teaching for truly inspiring experiences.

Tears and Preaching Personal anecdote about crying and preaching Preacher Billy Kelly: “I’m too big to care what you think about me crying.” Tears as an immediate result of the Holy Spirit Tears, snot, etc. as an excuse John 14:11 Philip’s request: “Show us the Father, and it sufficeth us.” Jesus’ response: “He that hath seen me hath seen the Father.” “I am in the Father, and the Father in me.” “The words that I speak unto you I speak not of myself: but the Father that dwelleth in me, he doeth the works.” “Believe me that I am in the Father, and the Father in me: or else believe me for the very works’ sake.” Jesus Christ: The God-Man 100% God and 100% man Mathematicians would say this is an impossibility People do not believe that Jesus is God Pharisees upset when Jesus equated himself to God Reason for wanting to kill Jesus: He said he was the Son of God Old Testament scriptures: indication of a Son of God? Spirit mentioned often Son of God references: prophecies about the Messiah, Emmanuel (God with us) Problem of the human heart: believing that Jesus Christ is God The Holy Trinity: Father, Son, and Holy Spirit Hard for the human mind to grasp Three are one and one are three Analogy: cherry pie with crust and filling God chose to reveal himself in three persons One no greater than the other, one no less than the other Importance of believing Jesus is God: Must bow to Christ to get to God One mediator between God and man: Jesus Christ Must be born again Reconciled unto the Father through the mediator (Jesus) The Only Begotten Son of God People take great liberties with the word of God Translations changed: “only begotten Son” to “unique one,” “only son,” or something else If Jesus is the only son, what are we? 1 John: “Behold what manner of love the Father hath bestowed upon us, that we have been called the sons of God.” Born-again believers are grafted in and adopted into the family of God Adopted in, not begotten in God’s only begotten son is Jesus Christ Trust must go into Christ Plan of God from the beginning: Recognized the way to present salvation to a sinner Had to send his only begotten son God had to become one of us for the supreme sacrifice Jesus had to take on flesh Jesus had to become what only Mary could be: a son conceived of the Holy Ghost Relevance of the birth of Jesus Christ: Virgin conceived of the Holy Ghost Not just another man born into the world The God-man was born Apart from Christ, you can’t be saved Must believe in Jesus and that he was virgin born Otherwise, he couldn’t have been God’s Son or the spotless Lamb God sent His Son, who became flesh and was God in the flesh Believe for the Very Works’ Sake Jesus’ words in John 14: “Believe me for the very works’ sake.” Raised the dead Gave sight to the blind Caused the deaf to speak and hear These works can only be done by the power of God Question to Philip: How long will you stand on the outside of simply believing in Jesus Christ? Challenge: If you truly believe in Jesus Christ, why don’t you trust him, serve him, surrender to him, and seek salvation? Jesus wasn’t just a good man, he was the God-man Many believe Jesus was a prophet They believe that Jesus existed He was a good man, a prophet, but more than that If Jesus is not the God-man to you, you’ll miss who he really was He was the only begotten Son of God Matthew 1:23 Quoting Isaiah 7:14 “Behold, a virgin shall be with child, and shall bring forth a son, and they shall call his name Emmanuel, which being interpreted is God with us.” Somebody needs to believe in Jesus because of who He is If he had been like you or me, he would not have been spotless, perfect, and acceptable unto God the Father There had to be a body for the sacrifice God searched heaven, earth, and under the earth, and there was none worthy Jesus prayed in the garden: “Father, if it be any other way, let it pass from me. Nevertheless, thy will be done.” No other way to save us but to send His own Son In order to be sacrificed, there had to be a body born of man God made a way for a virgin to bear his son Jesus has always existed; he did not begin in Bethlehem God had to make a way for his son to become flesh in order for him to become a sacrifice Jesus could suffer in your place, die in your place, and offer up his blood unto God as the eternal atonement and sacrifice for sin Either God sent his son to die for you, or Jesus was a fake Either Jesus was a liar, or he is the Lord Jesus was either a liar or he is the king of glory today God’s plan from the beginning was to make his son one of us, except without sin Wise Men and the Birth of Jesus Matthew 23: “Behold, the virgin shall be with child, and shall bring forth a son, and they shall call his name Emmanuel, which being interpreted is God with us.” Wise men came from afar, traveled a great distance, and bowed before the young child Kings from the Orient presented gifts of gold, frankincense, and myrrh They saw a star and concluded that a king had been born They weren’t coming to find an earthly king They went to Herod and asked, “Where is he that is born king of the Jews?” God made a way for mankind to be saved through Jesus Christ The only means of salvation still is Jesus Christ John 1:14 Matthew begins with the genealogy and birth of Jesus Christ Luke tells much about the birth of Jesus Christ John introduces him this way: “And the Word was made flesh and dwelt among us, and we beheld his glory, the glory as of the only begotten of the Father, full of grace and truth.” “In the beginning was God, and the Word was with God, and the Word was God. The same was in the beginning with God.” The Word refers to Jesus Christ himself Jesus is the word of God, the bread of life, the sustenance Jesus was the manna and the water that kept the children of Israel alive God recognized that Jesus had to be born John concluded that the Word was made flesh No man was involved in the birth of Jesus Christ Mary asked, “How can this be, since I know not a man?” The angel Gabriel explained: “The Holy Ghost shall come upon thee, and the power of the Highest shall overshadow thee; therefore also that holy thing which shall be born of thee shall be called the Son of God.” Thank God for the son given that day to become the sacrifice for my soul God-man born in the lowliest of conditions All John knew to say was, “The Word was made flesh.” Relevancy of who Jesus really is He’s the God of it John said the word he said it was made flesh he said and he dwelt among us he was trying to put this down he said we beheld his glory beheld his glory he said yes We beheld His glory as of the only begotten Son of God. Salvation is 100% dependent upon His Son God made no other way of salvation but through His Son Everything that we have concerning Jesus is of necessity John 10:28 Jesus said, “And I give unto them eternal life, and they shall never perish, neither shall any man pluck them out of my hand.” No man or priest can give you eternal life The only way to get saved is through Jesus Jesus Christ is the giver of life “I am the way, the truth, and the life; no man cometh unto the Father but by me.” He is the God-man, the King of glory incarnate “My Father, which is greater than I, which gave them to me, is greater than all; and no man is able to pluck them out of my Father’s hand.” “I and my Father are one.” Eternal life that Jesus gives is able to keep you to everlasting Jesus made a clear statement concerning his position in God This declaration fired up the Pharisees to the point they wanted to stone him Jesus is God today He’s the God-man, sent to become our sacrifice 1 John 5:7 The Holy Ghost moving through the Apostle John to clarify the position of the Father, the Son, and the Holy Ghost “For there are three that bear record in heaven: the Father, the Word, and the Holy Ghost; and these three are one.” The record needs to make the difference for you Jesus said, “I and the Father are one.” John concludes that the Father, the Son, and the Holy Ghost are one If Jesus was just a man, he couldn’t save you God had to send his son because there was no other way to be saved We celebrate the birth of Jesus Christ because God sent his son He was born of the virgin, having conceived of the Holy Spirit of God What was born that day was God in the flesh, the second part of Godhead, the God of man You’re believing in God, not just another man The only way to get reconciled with God is to believe in Jesus Christ, His Son Distinctions in the God-Man On his mother’s side, he’s the Son of Man On his father’s side, he’s the Son of God On his mother’s side, his name is Jesus On his father’s side, his name is Emmanuel, God with us On his mother’s side, he was a carpenter On his father’s side, he’s the creator of all heaven and earth On his mother’s side, he was born in a manger On his father’s side, he’s sitting on a throne today On his mother’s side, he was visited by shepherds and worshiped by wise men On his father’s side, he’s worshipped by the entire host of heaven On his mother’s side, he had no place to lay his head On his father’s side, he has a throne that’s sitting beside the holy and sovereign Lord of all On his mother’s side, they pierced him in his side and nailed him to his hands, and he bled out and died for us On his father’s side, he lives forever and still bears the scars of the man Jesus is the only mediator between God and man On his mother’s side, he had no keys to anything of his own On his father’s side, he has the keys of hell and death On his mother’s side, he had a birth date and a death date On his father’s side, he’s Alpha and Omega, the beginning and the end, the first and the last “I am he that liveth and was dead and am alive forevermore.” On his mother’s side, he was baptized of John in the waters of the Jordan River On his father’s side, he baptizes all the believers with the Holy Spirit On his mother’s side, he was the healer of men On his father’s side, he’s the healer of our soul On his mother’s side, he calmed the raging sea On his father’s side, he created the sea itself On his mother’s side, he thirsted on the cross On his father’s side, he’s the fountain of living water for all that will believe him On his mother’s side, he was falsely condemned by the high priest On his father’s side, he sits as my high priest and ever makes intercession for me On his mother’s side, he shed his own blood for our sins On his father’s side, he took all that blood back and carried it up unto the Father as the payment for my sin On his mother’s side, he died on the cross On his father’s side, he had power to raise from the dead On his mother’s side, he was judged and condemned by sinful men On his father’s side, he is a judge and will judge rightly in that day Invitation “No man can come to the Father but by me.” God made a way for you to be saved All He’s asking you today is to come, trust Him, believe in yourself, confess your sin, and call upon the one that can forgive you of it Jesus Christ will do the very thing that he died to do for you today We can make this your birthday spiritually if you’ll trust Christ and believe him Consider in your heart today where you’re going to spend eternity If you’re not ready right now, read If you know right now that Jesus is not your Savior and you have never bowed to Christ, then you need to come, obey God, believe Him, trust Him, and call upon Him If any man have not the Spirit of Christ, he is none of his You cannot claim to be going to heaven today unless you have the Holy Spirit living in you, that Jesus Christ is your Lord, that you have made Him your Savior You’ve received Christ as your own and you know that God is your Father today These three are one You cannot separate them but to distinguish the power of their work in all of our lives

Christians and "o"rthodox churches would easily spot a rank heresy, but too commonly ignore a factor that sucks people into the godless Matrix: the Self. The Self is played to and pandered to at every level of western culture. So when the Church seeks to be relevant by pandering to the Self the mission is already thrown off. Relevancy is not the first (or eighth) critical element for Christian mission. My good friend Mark and I explore this element of the Matrix that overwhelms most every element of daily life. Our focus is not selfishness, which the Bible condemns. Our focus is the Self. In different ways we note how the Self dominates our lives. Jesus was relevant precisely by being irrelevant. Mark talks about how 1 Corinthians' model of one body many giftings can be healing balm to the dominance of the self. Ed talks about how the Matrix made he and his dad feel weird when driving a car without a face mask on during COVID, in Idaho! Come and think with us, and avoid being sucked down into the rocks of the river of the Matrix.

Watch the YouTube version of this episode HEREAre you a business owner looking for tips on improving email marketing? In this episode of the Maximum Lawyer Podcast, Tyson interviews email marketing expert Jay Schwedelson, founder of SubjectLine.com, to discuss data-driven strategies for boosting email engagement. Jay shares actionable tips on crafting attention-grabbing subject lines, debunks common myths about spam filters, and highlights the importance of growing a targeted email database. Jay provides some tips for creating interesting subject lines for emails. One thing to consider is using white space. This includes having a subject line and then a pre header. A pre header is a second subject line and is usually in grey text. With this tactic, many people are intrigued because there is so much open space that they wonder what the email is about. For Jay, this saw open rates increase by 25%.Jay and Tyson chat about the key metrics for email marketing. One metric is to understand your target audience through developing an Ideal Customer Profile (ICP). This is creating a description for the ideal customer who will benefit from your business. Identifying your ICP will help a business tailor their marketing. Another metric is focusing on the database and how to grow it. This can include hiring the right people to work on improving your database and knowing what to add to it and remove from it.Listen to learn more!4:52 Why Email Still Dominates in the Age of AI6:27 The Value of Unsubscribes10:29 Emotion vs. Logic in Subject Lines & CTAs12:30 Vanity Metrics: The Truth About Open Rates18:43 The Power of White Space in the Inbox23:12 The Most Important Metric for 2026: Database Growth24:30 Email Frequency & Relevancy for Lawyers 27:18 The Future of Email: ChatGPT Atlas Browser29:21 Closing Plugs & Contact InformationTune in to today's episode and checkout the full show notes here. Connect with Jay:SubjectLine Website GuruConference WebsiteInstagramLinkedin  

Please help keep this podcast free: patreon.com/grumpyseoguy1:54 What is topical authority?Episodes that talk about relevancy:https://www.youtube.com/watch?v=ErBbW69GYYshttps://www.youtube.com/watch?v=kS-Fh3QXB8A2:03 What is relevancy?2:29 How do you get relevancy?3:21 Why does this matter?3:32 The 4 things you need to rank.Episodes that talk about the 4 things you need to rank:Complex version: https://www.youtube.com/watch?v=W3L7tAil0BgFast version: https://www.youtube.com/watch?v=v_5kChCMQHQ&pp=0gcJCRUKAYcqIYzvEpisode that talks about penalties:https://www.youtube.com/watch?v=ElGAxpB8q1A5:14 How authority is passed5:56 Most of your time will be used getting backlinks6:35 Why do you need to care?7:07 How relevancy works in ranking7:30 Why search engines want to give good results8:23 How authority works in ranking9:06 Relevancy answers the question "will my website appear in the search results?"9:37 Authority answers the question "what position will my website be in the search results?"10:23 How should you structure the content on your site?10:50 How to create posts11:16 What is not ok.11:34 Definition of cannibalization

Ever poured your heart into tutorials, webinars, or posts—only to hear crickets? Or see "great info" in the comments but zero sales? I used to think if I just explained more, people would buy. But after helping thousands refine their messaging, I learned that info alone doesn't cut it. You need relevancy—those precise words that make someone think, "Wow, that's me." Today on the podcast, I'm ditching generic "give more tips" advice and diving into relevancy triggers—how to nail those exact scenarios so your audience feels heard, builds trust fast, and finally converts. Listen in and discover what "relevancy" really means and why information overload fails, the four pillars of experience (emotions, mistakes, thoughts, situations), how to use identity and hyper-specific scenarios to stop the scroll, real-world metaphors—from car mechanics to comedians—that land every time, and the exact strategy we used to grow 27,000 followers in two months. You don't need to dump every tip you know. You need your audience to feel seen. Ready to transform your message? Tune in now and start using relevancy triggers in your content today.  Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.   Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com 

In this episode of the Drop in CEO podcast, Deb Coviello welcomes back Todd Wilkowski, a seasoned fractional general counsel and trusted advisor to family-owned and closely held businesses. Together, they explore the evolution of the fractional executive model, the importance of building relationships over transactions, and how proactive legal and business strategies can empower small and medium-sized businesses. Todd shares personal stories, the VROOM framework, and insights on collaboration, risk, and the future of work in the age of AI. Episode Highlights: 02:00 – Todd shares his unique background, from Air Force officer to trusted legal advisor, and the value of diverse experiences. 21:00 – The rise of the fractional executive model: why relationships, not transactions, are the future for business advisors. 33:00 – Introducing the VROOM framework: Value, Relationship, Resources, Responsiveness, Relevancy, and Measurability for client success. 45:30 – Embracing AI and collaboration: how technology and human connection are shaping the next era of business leadership. Todd is a trusted advisor and outside general counsel for private, closely held, and family-owned businesses. A former Air Force officer and experienced construction law attorney, he brings a unique perspective to risk management, compliance, and strategy. Before joining Frost Brown Todd, he spent seven years as General Counsel for Baker Concrete Construction, overseeing all legal and enterprise risk functions. Todd provides practical, strategic counsel on contracts, disputes, HR, and governance, helping companies strengthen operations and seize growth opportunities. His proactive, business-minded approach helps clients manage risk, plan for succession, and position their organizations for long-term success. Company Website: https://frostbrowntodd.com/ Linkedin: https://www.linkedin.com/in/todd-wilkowski-8802286/ For more information about my services or if you just want to connect and have a chat, reach out at: https://dropinceo.com/contact/See omnystudio.com/listener for privacy information.

In this mini episode of The Magnetic Pull, Amy dives into one of the most common mistakes small business owners make with their content: posts that don't get seen by the right people.When your audience is scrolling they're not looking for the most immaculate design or intelligent thoughts, they're just scanning for themselves.Learn how one small tweak can transform your engagement and visibility overnight.This episode will show you how to become visibly magnetic to the people who actually want what you have to offer.––Join The Anti-Hustle Marketing Reset WAITLIST here.*Episode pulled from Amy's Guest Coaching Appearance with Hayden: Pitcher*– The Magnetic Pull is Hosted by Amy Pearson A Creative Strategist & Business Growth Coach, known for her playful creative energy, curiosity fuelled thought processes, and strong devotion to supporting creatives + purpose-led business owners to build a life they love without sacrificing integrity along the way. Find Amy on Instagram. This is a SUN MOTHER® Podcast sunmotherstudio.com Original Music by: P'JAMA - A Collaboration between Jamie + Amy Pearson This podcast is created & produced on Darkinjung Land.

Jason Walker and J.D. Walker discuss local and national sports, starting with the NBA and its issues with gambling and relevancy among other pro leagues in the U.S. Then, a breakdown of Logan Cooley's extension with the Utah Mammoth and their expectations for this year and the future, especially in light of their recent 7-game win streak (and diverting into a discussion on where the Lakers' success comes from). Wrapping up the hour with talk about whether the Jazz should go all in on the current core or tank one more year.

Guest is Tricia Benn, CEO of C-SUITE NETWORK™ and General Manager of The Hero Club. Tricia Benn has created a powerful ecosystem of executives, industry leaders, and investors focused on integrity, transparency, and meaningful business success. Host of C-Suite Success podcast: https://c-suitenetwork.com/c-suite-success-with-tricia-benn-2/ SOUNDBITES   [00:00] The Four R's framework for creating meaningful connection – Relevancy, Reach, Reciprocity, and Respect. [02:05] The impact of announcing a woman-led business and authentic leadership representation. [03:10] How conversations between peers become mutual coaching for growth and learning. [04:00] Lessons from martial arts leader Elliot Marshall – learning to coach others as themselves, not as you. [05:15] Leadership as developing champions by embracing difference. [06:10] Healthy versus destructive ego – why collaboration wins over competition. [07:05] How the Four R's guide community culture at the C-Suite Network. [08:00] Building diversity and inclusivity through respect and genuine curiosity. [08:45] Language shapes culture – from “networking” to “connecting” and “yes, and…” mindsets. [09:30] Storytelling as a bridge for influence and authenticity in leadership. [11:20] Success stories – Evan and Rachel Dash of Dash Appliances and leadership resilience. [12:00] Authenticity over image – the end of the “perfect package” era in business. [12:35] Vulnerability Vs. self-indulgence – when sharing becomes service, not therapy. [14:02] Oversharing, poor coaching, and the importance of serving the audience. [15:10] Trusting intuition on stage – sharing one-minute stories that serve a purpose. [16:05] Working with Geoffrey Hayzlett – mutual challenge and respect in leadership partnership. [17:00] The power of people who challenge you to elevate your best self. [17:40] Managing a fully remote global team – creating unity through mission and clarity. [18:20] Why remote work can be as real and effective as in-person connection. [19:10] Defining success, appreciation, and trust across distributed teams. [20:00] Scaling from 120 to now 600 events per year through adaptability and technology. [20:45] Reinventing enterprise value and profitability through collaboration models. [21:15] Lessons from COVID – transformation and connection through disruption. [22:10] Gratitude and closing reflections – leadership as service and shared humanity. ABOUT TRICIA BENN Tricia Benn is CEO of the C-Suite Network, an invitation-only membership organization for CEOs, founders, and investors and CEO of the Hero Club. ⁠⁠https://c-suitenetwork.com/⁠⁠⁠⁠https://heroceoclub.com/⁠⁠ Podcast C-Suite Success: https://c-suitenetwork.com/c-suite-success-with-tricia-benn-2/ LinkedIn:⁠⁠ https://www.linkedin.com/in/triciabenn/⁠⁠ https://www.linkedin.com/in/triciabenn/⁠⁠ ABOUT PODCAST HOST, NINA SUNDAY Contact: https://www.ninasunday.com/contact Nina Sunday's book, ‘'Manage Self, Lead Others: Constructive Conversations, True Self-Leadership, and Culture You Can't Fake'' on Amazon. Amazon USA ⁠⁠⁠⁠⁠https://a.co/d/3WaplI9⁠⁠⁠⁠⁠ Amazon Australia ⁠⁠⁠⁠⁠https://amzn.asia/d/0KwghaM⁠⁠⁠⁠⁠ To learn more about Nina Sunday's face-to-face training programs in Australia Pacific region visit: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.brainpowertraining.com.au/signature-programs/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ To visit Nina Sunday's speaker site visit: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.ninasunday.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Nina presents in Australia, New Zealand, Asia, and globally === LinkedIn ⁠⁠⁠⁠⁠⁠⁠ https://www.linkedin.com/in/ninasunday/ Subscribe to Nina Sunday's blog: https://www.brainpowertraining.com.au/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠and scroll to bottom of the page. Learn more about your ad choices. Visit megaphone.fm/adchoices

You may know Max Balegde from his red carpet chats, his hilarious TikTok, or his time on 'I'm A Celebrity... Get Me Out of Here!' - but today we're lucky enough to have him on the pod!! Max chats with Abbie about so many things including his path to social media fame, their shared experiences being on I'm A Celeb, and the traumatic event that led to Max embracing his sexuality. LINKS Follow Max on IG @max_balegde Follow Max on TikTok @max_balegde Listen to Max's podcast The Useless Hotline @theuselesshotlinepod Check out @itsalotpod on IG at https://bit.ly/itsalot-instagram Review the podcast on Apple Podcasts https://bit.ly/ial-review Follow LiSTNR Entertainment on IG @listnrentertainment Follow LiSTNR Entertainment on TikTok @listnrentertainment Get instructions on how to access transcripts on Apple podcasts https://bit.ly/3VQbKXY CREDITS Host: Abbie Chatfield @abbiechatfield Guest: Max Balegde @max_balegde Executive Producer and Editor: Amy Kimball @amy.kimballDigital and Social and Video Producer: Oscar Gordon @oscargordon Social and Video Producer: Justin Hill @jus_hillIt's A Lot Social Media Manager: Julia ToomeyManaging Producer: Sam Cavanagh Find more great podcasts like this at www.listnr.com/See omnystudio.com/listener for privacy information.

During Ep. 29 of the Ask the Law Firm Seller Show, Jeremy E. Poock, Esq. shares the following Poock's Post: How the One-Two Punch of AI + Google Continues to Decrease the Relevancy of Yester-Year's Rainmaker Attorneys   Poock begins by reminiscing about the Pre-Google “Age of the Rainmaker Attorneys” who built their Books of Business in-person and via Word of Mouth, including: (i) Handing out 1k+ business cards per year; (ii) Leading in-person speaking engagements as often as possible (CLEs, Chambers of Commerce, etc.); (iii) Attending and sponsoring charity events, including placing full page ads in event tribute books; (iv) Investing in print ads in newspapers, journals, legal directories, White Pages, Yellow Pages, etc.; and (v) “Working the room” at networking events.   Post-2020, though, Business Development for lawyers and law firms has pivoted digitally, including the following “One-Two Punch” of AI, plus Google:   Potential clients consult with AI (egs. ChatGPT, Perplexity, Gemini, Claude, and more) to inquire about lawyers and law firms capable of addressing their particular issues, followed by researching those firms via Google . . . doing so while by-passing yester-year's Rainmaker Attorneys.   The rise of Digital Rainmaking in the mid-2020s, as part of today's 3.0 Digital Era for the legal industry, includes the following results for those Senior Attorney-led firms that do not adopt Multi-Channel Digital Marketing to supplement their Word of Mouth business development efforts:   The decreasing relevancy of yester-year's Rainmaker Attorneys in favor of the rise of Digital Rainmakers;   A decrease in revenues for Senior Attorney-led firms that do not adopt Multi-Channel Digital Marketing to supplement old school Word of Mouth rainmaking; and   A decrease in law firm value among Senior Attorney-led firms that do not replenish their Books of Business during today's 3.0 Digital Era as well as during the pre-Google Word of Mouth Era.   Poock also points out the following:   Despite the ongoing disruption to business development that today's 3.0 Digital Era presents, law firm purchasers want and need the following 3 resources that Senior Attorney-led firms offer:   A selling law firm's Book of Business;   Talented lawyers and support staff; and   Subject matter knowledge to convert to digital content to attract the attention of potential clients who search online for lawyers and law firms to retain.   That stated, Poock raises the following forecast for Senior Attorneys to consider:   Once “Digital Rainmaker” law firms can generate new clients for less cost than purchasing a Senior Attorney-led firm's Book of Business, the market value for those Books of Business will decrease.   As Poock states, “We strongly believe that Law Firm Sales 1.0 will come to an end at some point, but that's not going to be in the 2020s . . . I think it's going to be in the in the 2030s, because when law firms can generate new clients for less money than the fee sharing [per] Law Firm Sales 1.0, [they will not] . . . need Senior Attorney-led firms' Books of Business as much as they do now.”   And, as Poock states in conclusion: “Hence why we strongly recommend for those law firms that are committed to Word of Mouth, as compared to today's, Digital Era for generating clients digitally, that now is the right time to consider selling your law firm.”

We last sat down with Bruce Buchanan in late 2019 — at the time, Rokt was in hyper-growth, having just raced through the US$100 million revenue mark. The business was laser-focused on the transaction moment — unlocking its potential for merchants, advertisers, and consumers alike.In the six years since, Rokt's revenue has grown more than eightfold. The company is now strongly profitable and has built on its original insight  - the power of relevancy.Bruce and his team have transitioned the business to a suite of AL powered  products and with each new capability deepened e-commerce partner stickiness, expanded both sides of the network, and delivered greater returns for merchants and advertisers.This episode dives into Rokt's next chapter of growth, and the role it is playing as a neutral, trusted intermediary for first-party data, how the business is positioned to become an intelligence layer for ecommerce in a world mthat is seeing real time technological change with the rise and capability of AI agents. Just as importantly, we'll discuss what the last six years have revealed about Rokt's culture, and how Bruce has leaned into the hard decisions needed to scale the business for the long term.Without doubt, this period has cemented Bruce Buchanan as one of Australia's greatentrepreneurs and leaders. And yet, the story is still being written.

Everyone thinks they're sending too many emails, but according to Jay Schwedelson and Daniel Murray, the truth is you're probably not sending enough. In this Bathroom Break episode, the duo dives into the myths around email frequency, timing, and those dreaded unsubscribes. They share hot takes, real data, and a few caffeine-fueled truths about what really keeps your emails in the inbox (and your audience engaged).Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray's newsletter at gotomillions.co for sharp, actionable marketing insights.Best Moments:(01:05) Jay admits to skipping a VIP dinner for room service and honesty wins the night(03:12) Why sending more emails actually improves open rates and inbox placement(06:40) The myth of the “best day and time” to send emails and why variety wins(09:22) How AI tools can now auto-time your email sends to each subscriber's habits(13:00) Unsubscribes aren't bad—they can be a sign your content finally stood out(16:44) Relevancy and frequency are a power couple—great content earns more sends(19:55) Daniel shares the real cost of parenting on six Celsius a dayCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Zach Jones and Derek Kramer talk about the Sabres season opener and if they can return to relevancy in the NHL.

What is relevancy? Why does it matter for internal communication? Rachel has examined this topic in this episode of the Candid Comms podcast.  Full show notes can be found at www.allthingsic.com/podcast Order Rachel's books Rachel has written two books. Internal Communication Strategy: design, develop and transform your organizational communication is out now. You can order it via your favourite bookstore or find it online including Amazon (affiliate link), Waterstones, Barnes & Noble and Foyles. Or see the All Things IC website to order a signed limited edition. Her upcoming book, Successful Change Communication: how to inform, involve and inspire employees, will be published by Kogan Page in 2026. It is available to pre-order today from your favourite bookshop.  Useful links: Add your name to receive Rachel's monthly Water Cooler newsletter. All show notes: allthingsic.com/podcast. Rachel's All Things IC website, featuring 1800 free blog posts. All Things IC Online Masterclasses, where you can enrol in training. Find Rachel on Instagram @rachelallthingsic or LinkedIn. Thank you for stopping by, Rachel Miller, Founder, All Things IC. 

Please help keep this podcast free: https://www.patreon.com/grumpyseoguy1:22 Announcements2:19 The four things you need to rankEpisode talking about types of penalties:https://www.youtube.com/watch?v=ElGAxpB8q1A4:28 RelevancyEpisode covering anchortext:https://www.youtube.com/watch?v=kS-Fh3QXB8A6:24 AuthorityEpisode on helpful or harmful inkshttps://www.youtube.com/watch?v=E7_DM7fj4Yg8:10 How the algorithm understands where to rank you

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In this episode of Banker with a Beer, Jerry sits down with Nancy Kerr, Director L.E. Phillips Public Library   Topics discussed include: Impact of the library renovation on use of the building and its collection Things the library loans out that most people aren't aware of Relevancy of the library in the age of AI and Google Hosting the unhoused Highlighting local authors The Libby app Beverages Enjoyed: Three Philosophers Belgium Quad Ale, Cooperstown NY    Thank you for listening to this episode! Help support the show by leaving Banker with a Beer a 5-star rating or review on Apple or Spotify.  Banker with a Beer is brought to you by Northwestern Bank. A community bank headquartered in Chippewa Falls, Wisconsin. Follow us on Facebook or learn more on our website northwesternbank.com. We're a community bank with all the services of a big bank in a personalized friendly size. Member FDIC.

Host Scott McCartney & Guest Co-Host Charles Duncan; Southwest writes Mrs McCartney a check, and other recent passenger experiences; Spirit Q2 not good, issues "Going Concern" statement; Relevancy of July airfare price increase; Air Canada flight attendants strike; SWA adds flights in vacation cities, divests renewable fuel, and upgrades their coffee; Listener Q on SWA booking window timing.

In our season finale, we're tackling a question we hear all the time: How do you break into the Learning & Development field? We sit down with L&D veteran Trina Wellendorf and Lauren, a college junior exploring a future in L&D, to answer her biggest questions about: Different career paths within L&D How to land that first role or internship Whether grad school is worth it Staying current with trends like AI and learning science Tips for engaging learners and using storytelling effectively Whether you're just starting out, making a career shift, or mentoring someone new to the field, this episode is packed with insights to help you launch a successful path in L&D.   00:00 Cold Open 00:31 Banter 02:16 Introducing the Guests: Trina and Lauren 05:36 Lauren's Background and Interest in Learning & Development 07:00 Exploring Career Paths in Learning & Development 12:10 How to Get Started in Learning & Development 15:38 Finding Internships and Networking Tips 18:00 Thoughts on Grad School and Advanced Degrees 20:29 Personal Journeys in Education and Career 21:12 Challenges and Rewards of Advanced Education 23:24 Staying Current with Trends in Learning and Development 26:43 Gaining Practical Experience in Learning Strategies 29:20 Facilitating Effective Learning 34:50 Storytelling and Relevancy in Training 37:38 Finding Companies that Value Learning and Development 41:35 Wrap up   LISTEN AND SUBSCRIBE ON APPLE, SPOTIFY, AND YOUTUBE Apple Podcasts: https://podcasts.apple.com/us/podcast/the-learning-geeks-podcast/id1413446184  Spotify: https://open.spotify.com/show/7mACo97JvUL1LOmVJ9lATI?si=c430a6d9b08c4100 YouTube: https://www.youtube.com/@learninggeekspodcast   You can also download us anywhere you get your podcasts.   CONNECT WITH US If you have any feedback or want to join in on the conversation, connect with us via LinkedIN.   DISCLAIMER All thoughts and views are of our own.

Schools must be in sync with Millennial parents and their Alpha Generation children with mobile communications that drive a sense of community spirit while increasing student recruitment and retention.  The landscape of schooling has scattered into a multitude of options, especially with 29 States and Washington D.C. having at least one type of school choice program that includes vouchers.  Find out how the right tech reduces everyone's frustration and establishes a digital home, so your school is the choice made.

In this episode of Your Dream Business Podcast, Teresa Heath-Wareing sits down with email marketing expert Jay Schwedelson for a deep dive into the tactics and tools that can supercharge your email marketing strategy. From writing irresistible subject lines to knowing the best times to hit send, Jay shares actionable tips that can immediately boost your open and click-through rates. They also explore how AI is transforming email campaigns—from smarter automations to more effective personalization. Plus, you'll learn why weekends might just be your secret email weapon. Jay also gives an inside look at his innovative Guru Conference and how he's revolutionizing the way we experience virtual summits—with humor, star power, and unforgettable value. Whether you're new to email marketing or looking to level up, this conversation is packed with expert insights you won't want to miss. KEY TAKEAWAYS COVERED IN THE PODCAST Subject lines are everything. Jay explains how great subject lines are the #1 way to increase open rates—and shares real-world examples that work. AI can make your emails smarter. From optimizing send times to refining content, AI tools are changing the way we approach email strategy. Don't underestimate weekend sends. Contrary to common myths, emails sent on Saturdays and Sundays often perform better—especially with the right audience. Automation isn't optional—it's essential. Jay breaks down how automated email flows save time, re-engage cold leads, and drive long-term results. Your CTA buttons matter more than you think. Personalized and benefit-driven call-to-actions get more clicks. Jay shares what to say (and what to avoid). Email is still king—when done right. Relevancy, frequency, and personality are key to building lasting connections through your list. If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. Connect with Jay Schwedelson on Website, Linkedin, Instagram Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram,

(00:00-28:22) – Query & Company opens on a Tuesday with Jake Query and producer Eddie Garrison discussing the F1 movie because Jake went and saw it last night with his dad and compares it to a movie that was about the Indianapolis 500 years ago. Also, Jake touches on some of the comments from Kevin Pritchard yesterday about Myles Turner’s departure and Tyrese Haliburton’s achilles surgery. (28:22-36:26) – As the start of the NFL season nears, Jake shares the epiphany that he had last night about the Indianapolis Colts. He asks Eddie to evaluate his fear about the Colts and has him list a team or two in the MLB that fits a description Jake laid out. (36:26-43:56) – The first hour of the program concludes with Jake and Eddie discussing four other NFL teams that fall into the same boat as the Indianapolis Colts in the last 8-10 years. (43:56-1:06:47) – The one o’clock hour of the show with Jake Query and producer Eddie Garrison starts with the two of them discussing the Fan Invitational Golf outing and providing an update on their baseball beer bet with listener Chad. Jake shifts the conversation back to Myles Turner and identifying all the different things that he has endured during his career with the Pacers. (1:06:47-1:17:23) – With Tyrese Haliburton and Myles Turner no longer in the mix for the Indiana Pacers, Eddie asks Jake if he believes that the Pacers will drastically shift their style of play next year to the personnel that Rick Carlisle will have available to him. (1:17:23-1:24:59) – Hour number two of the show concludes with Jake discussing how big of a year this is for Adonai Mitchell. He brings Eddie into the conversation because they draw a lot of comparisons to his position coach. (1:24:59-1:55:26) – Indiana Fever Head Coach Stephanie White makes her weekly appearance on Query and Company with Jake Query and starts her conversation with Jake by sharing which artist she listened to the most in high school. Jake asks her to provide an update on Caitlin Clark’s status, when Damiris Dantas will return to the team now that her national team obligations are over, and the integration process for the two. Author Christine Brennan joins the show to discuss her unauthorized biography about Caitlin Clark, when she realized that Clark is very similar to Tiger Woods, and highlights what makes Clark such an idolized superstar. (1:55:26-2:08:48) – Today’s show closes out with Jake doing a couple of minutes of him talking with his British accent. Plus, JMV joins the show to preview his show!Support the show: https://1075thefan.com/query-and-company/See omnystudio.com/listener for privacy information.

To SER With Love In the movie “To Sir, With Love”, Sidney Poitier was brilliant in the role of a black teacher in a tough London East End high school.  He was trying to make a difference for these young outcasts to better prepare them for the life they would face after graduating from school.  A very uplifting story about what is possible when we encourage others to be their best.  So what has this got to do with business, you may be asking?  As leaders, we have four jobs.  Run the machinery of the operation so everything works well, provide the vision on where we are going, explain the WHY and build our people.  This “build our people” part is a communications exercise which most leaders fail to do well enough, myself included. Many of us grew up in business in a era when your boss just expected you to get on with your job.  No encouragement was needed, because you were required to do a full day's work for a full day's pay.  Praise didn't exist and you found your own sources of encouragement.  Things are different today, but are we skilled enough in the best practice techniques of giving honest praise and encouragement?  This is where the acronym SER comes in. “S” is strength, “E” is for evidence and “R” for relevance.  It is a useful formula to remember when you want recognize the good work done by one of your team. “Strengths” are interesting because most bosses are laser beam focused on identifying weaknesses and fixing them.  They are “error finders” as opposed to “good work finders”, when looking at how people carry out their tasks.  They are searching for defects, time delays, poor quality, unsatisfactory performance, cost overruns and basic idiocy.  If we switch our mindset and look for strengths, then we completely change how we see our people. That automatically changes how we communicate with them.  Now words strung together like “good job” are a complete waste of time.  Please - don't even bother saying them. The person on the receiving end is fully aware they are doing many things in their work, but still have no clear idea which particular bit they are doing well.  We need to be highly specific about which aspect of their work we are recognizing.  This is how our words have impact. “Evidence” is critical to demonstrate that the boss has been paying attention and has noticed good work is being performed.  By referring to specific actions, decisions, outputs etc., the staff member knows the words coming out of their boss's mouth are real and not flattery, propaganda or an attempt to snow them into believing the boss is nicer than they really are. Every piece of work is made up of separate tasks, so the idea is to select a particular task that was done well and single it out for praise.  You could say, “Greg, good work on the report”.  Or you could say, “Greg, thank you for your work on the proposal for the client.  That was one of the best I have seen.  You assembled the evidence very comprehensively and you argued the case very convincingly.  I am sure the client was impressed by the professional level of the work they received from you”. It is obvious which one we want to receive.  So, if it so obvious, why aren't we communicating our feedback like this? “Relevancy” is a key step that 99% of bosses who do manage to offer some praise and recognition completely fail to mention.  We have to recognize the work, offer our evidence to make the praise credible and then take it one important step further.  We need to link the good work being done to the bigger picture.  That can be for the firm's future, but it is much more powerful if it is linked to WIIFM.  “What's In It For Me” is a powerful driver of employee self-interest.  The secret is to select that piece of excellent work and then link it to how that is going to help that person succeed in their business and career.  For example, “ Greg, your ability to source key data and then back it up with clear, concise language is a real skill.  That is the type of skill our company values highly.  It also means that you can have impact in your current role. This is the calibre of person we want to make a future leader in our organization.  I know you are working hard and keep going with what you are doing, because you are differentiating yourself in a powerful and positive way.  This will be a big help to you in your career”. If you are hearing that comment, you are going to be fired up to try even harder and push even further.  “Greg, good job” pales in comparison doesn't it.  Even worse, when nothing has been said at all, because working hard is expected around here, there has clearly been a major lost opportunity to engage your team members.  What is required?  That most valuable of all resources – “boss time”.  We have to make the time to become “good finders” and then take the time to communicate it using the SER formula. If we can do that, then we will make a huge difference to the enthusiasm, loyalty, productivity and happiness of our team members. They will outperform the competition, because a happy motivated team will always beat a disinterested, disengaged competitor's rabble.  

JJ & Alex with Jeremiah Jensen and Alex Kirry on June 5, 2025. Danny Ainge comments with DJ & PK Panthers-Oilers Game 1 Delivered and lived up to the hype Would You Rather? Kevin Young reportedly signs a new long term extension with BYU Basketball The impact Kevin Young has had on college basketball in the state of Utah The Top 10 Game: Highest Point Performance in an NBA Finals Tim LaComb, Pre Half and Post for the Utah Jazz Mitch Harper, BYU Cougars insider for KSL Sports Best and Worst of the Day

10am hour of The K&C Masterpiece!

In this week's show, Sean discusses his choice for the fight to watch this weekend: Johnny Fisher vs. David Allen II. He explores their matchup and the potential outcomes of the rematch. Additionally, Sean covers recent boxing news featuring Manny Pacquiao, Conor Benn, and Savannah Marshall, as well as the relevance of wins and losses in the heavyweight division. Learn more about your ad choices. Visit podcastchoices.com/adchoices

On this week's Hot Sheet Show, J.J. Cooper, Geoff Pontes and Scott Braun react to the Red Sox bringing their No. 2 prospect Kristian Campbell aboard to start the season. Which other top prospects are starting the season in the major leagues?We also discuss breakout candidates this upcoming MLB season and take a look at what a path to relevancy looks like for the rudderless Marlins.(0:35) Standout players from J.J. & Geoff's spring training visits (5:00) Kristian Campbell makes the Opening Day Red Sox roster (13:30) Top shortstops (15:15) Breakout pitchers for 2025 (19:20) The struggling MarlinsSupport this podcast at — https://redcircle.com/baseball-america/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Too many businesses fall into the trap of trusting SEO agencies that overpromise and underdeliver, leaving them frustrated and out thousands of dollars. The real problem isn't just bad strategy—it's the lack of transparency, measurable results, and a true understanding of what drives revenue. Digital marketing shouldn't feel like a black hole where money disappears with little return. When done right, your online presence becomes more than just visibility; it turns into a predictable, scalable source of qualified leads and sales. The key is focusing on strategies that actually move the needle, not just vanity metrics. https://www.youtube.com/watch?v=d5sKBz-ps7s Cody Jensen is the founder and CEO of Searchbloom, a top SEO firm specializing in data-driven digital marketing. With experience at Google and major advertising agencies, he has built a reputation for delivering transparent, high-impact SEO strategies. His expertise focuses on mid-market e-commerce and multi-location businesses, utilizing his A.R.T. (Authority, Relevancy, Technology) methodology to drive results. Today, he discusses the power of SEO, explaining how businesses can leverage search optimization to enhance online visibility and maximize profitability. Stay tuned! Resources Searchbloom collaborates with our partners to develop comprehensive digital marketing strategies that are predictable, repeatable, and, most importantly, yield strong returns. Connect with Cody Jensen on LinkedIn Follow Searchbloom on Facebook

From hoodies to hip-hop, from cultural influence to corporate boardrooms—your identity is your brand's greatest asset. In this Masterclass episode, Evante Daniels returns to unpack the power of authenticity in branding and how embracing your unique identity can translate into profitability. We explore the psychology behind brand confidence, the impact of personal style in professional spaces, and why cultural IP is one of the most undervalued assets in business.But here's the truth—if you don't tie your branding and positioning to ROI, the market won't either. Evante breaks down why companies cut diversity initiatives, why cultural branding often gets overlooked, and how Black entrepreneurs can strategically position themselves to not just be seen, but to drive revenue and business growth. It's not just about showing up—it's about making sure your presence is tied to measurable impact, market share, and long-term brand equity.We also break down real-world examples of cultural branding done right—from hip-hop moguls to streetwear legends—and how businesses can leverage their narratives to elevate influence, establish credibility, and turn cultural capital into actual capital.Whether you're a creator, executive, or entrepreneur, this conversation will challenge you to rethink your brand positioning, embrace your full identity, and ensure your brand isn't just culturally relevant—but financially powerful.Tap in for Part 3 of this powerful Masterclass with Evante Daniels! Listen to Part 1 of our conversation here.Listen to Part 2 of our conversation here.Beyond The Episode Gems:Follow Evante Daniels On LinkedIn For Creative & Brand Insights, Strategy, Content, & MemesInterested In Working With Evante and Seeqer? Visit Seeqer Website For Services, Case Studies, & Getting StartedBuy Evante's Book "Power, Beats, & Rhymes: Reclaiming Our Cultural Voice"Subscribe To My New Weekly LinkedIn Newsletter: Strategize. Market. Grow.Buy My Book, Strategize Up: The Blueprint To Scale Your Business: StrategizeUpBook.comDiscover All Podcasts On The HubSpot Podcast NetworkTry GetResponse For FREE On Me To Monetize Your Content: GetResopnse Content Monetization Plan Support The Podcast & Connect With Troy: Rate & Review iDigress: iDigress.fm/ReviewsFollow Troy's LinkedIn @FindTroyNeed Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.comFollow Troy's Instagram @FindTroySubscribe to Troy's YouTube Channel

Burnie and Ashley discuss the symbiotic growth of paypal and eBay, virtual credit card numbers, passkeys, cloning phones, cloning sheep, quantum identities, backyard genetics, Sundance, declining relevancy, PAX, Wil Wheaton's Tabletop, other people's clothes, planking, and never setting one's self on fire. Support our podcast at: https://www.patreon.com/morningsomewhere For the link dump visit: http://www.morningsomewhere.com For merch, check out: http://store.morningsomewhere.com