Usefulness of considering certain information in the context of a given topic
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Christians and "o"rthodox churches would easily spot a rank heresy, but too commonly ignore a factor that sucks people into the godless Matrix: the Self. The Self is played to and pandered to at every level of western culture. So when the Church seeks to be relevant by pandering to the Self the mission is already thrown off. Relevancy is not the first (or eighth) critical element for Christian mission. My good friend Mark and I explore this element of the Matrix that overwhelms most every element of daily life. Our focus is not selfishness, which the Bible condemns. Our focus is the Self. In different ways we note how the Self dominates our lives. Jesus was relevant precisely by being irrelevant. Mark talks about how 1 Corinthians' model of one body many giftings can be healing balm to the dominance of the self. Ed talks about how the Matrix made he and his dad feel weird when driving a car without a face mask on during COVID, in Idaho! Come and think with us, and avoid being sucked down into the rocks of the river of the Matrix.
Watch the YouTube version of this episode HEREAre you a business owner looking for tips on improving email marketing? In this episode of the Maximum Lawyer Podcast, Tyson interviews email marketing expert Jay Schwedelson, founder of SubjectLine.com, to discuss data-driven strategies for boosting email engagement. Jay shares actionable tips on crafting attention-grabbing subject lines, debunks common myths about spam filters, and highlights the importance of growing a targeted email database. Jay provides some tips for creating interesting subject lines for emails. One thing to consider is using white space. This includes having a subject line and then a pre header. A pre header is a second subject line and is usually in grey text. With this tactic, many people are intrigued because there is so much open space that they wonder what the email is about. For Jay, this saw open rates increase by 25%.Jay and Tyson chat about the key metrics for email marketing. One metric is to understand your target audience through developing an Ideal Customer Profile (ICP). This is creating a description for the ideal customer who will benefit from your business. Identifying your ICP will help a business tailor their marketing. Another metric is focusing on the database and how to grow it. This can include hiring the right people to work on improving your database and knowing what to add to it and remove from it.Listen to learn more!4:52 Why Email Still Dominates in the Age of AI6:27 The Value of Unsubscribes10:29 Emotion vs. Logic in Subject Lines & CTAs12:30 Vanity Metrics: The Truth About Open Rates18:43 The Power of White Space in the Inbox23:12 The Most Important Metric for 2026: Database Growth24:30 Email Frequency & Relevancy for Lawyers 27:18 The Future of Email: ChatGPT Atlas Browser29:21 Closing Plugs & Contact InformationTune in to today's episode and checkout the full show notes here. Connect with Jay:SubjectLine Website GuruConference WebsiteInstagramLinkedin
Please help keep this podcast free: patreon.com/grumpyseoguy1:54 What is topical authority?Episodes that talk about relevancy:https://www.youtube.com/watch?v=ErBbW69GYYshttps://www.youtube.com/watch?v=kS-Fh3QXB8A2:03 What is relevancy?2:29 How do you get relevancy?3:21 Why does this matter?3:32 The 4 things you need to rank.Episodes that talk about the 4 things you need to rank:Complex version: https://www.youtube.com/watch?v=W3L7tAil0BgFast version: https://www.youtube.com/watch?v=v_5kChCMQHQ&pp=0gcJCRUKAYcqIYzvEpisode that talks about penalties:https://www.youtube.com/watch?v=ElGAxpB8q1A5:14 How authority is passed5:56 Most of your time will be used getting backlinks6:35 Why do you need to care?7:07 How relevancy works in ranking7:30 Why search engines want to give good results8:23 How authority works in ranking9:06 Relevancy answers the question "will my website appear in the search results?"9:37 Authority answers the question "what position will my website be in the search results?"10:23 How should you structure the content on your site?10:50 How to create posts11:16 What is not ok.11:34 Definition of cannibalization
Ever poured your heart into tutorials, webinars, or posts—only to hear crickets? Or see "great info" in the comments but zero sales? I used to think if I just explained more, people would buy. But after helping thousands refine their messaging, I learned that info alone doesn't cut it. You need relevancy—those precise words that make someone think, "Wow, that's me." Today on the podcast, I'm ditching generic "give more tips" advice and diving into relevancy triggers—how to nail those exact scenarios so your audience feels heard, builds trust fast, and finally converts. Listen in and discover what "relevancy" really means and why information overload fails, the four pillars of experience (emotions, mistakes, thoughts, situations), how to use identity and hyper-specific scenarios to stop the scroll, real-world metaphors—from car mechanics to comedians—that land every time, and the exact strategy we used to grow 27,000 followers in two months. You don't need to dump every tip you know. You need your audience to feel seen. Ready to transform your message? Tune in now and start using relevancy triggers in your content today. Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show. Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero Website: https://www.brandonlucero.com
#realconversations #divorce #trauma #BackStreetBoys#certifiedlifecoach #resilience #narcissisticabuse #jerseyshoreCONVERSATIONS WITH CALVIN WE THE SPECIESMeet SAMANTHA (SAMMIE) DE MARCO: “Just flashed in front. Ascene from Forest Gump. “Life is like a box of chocolates. You never know whatyou're going to get.” Relevancy? Sammie De Marco. I didn't really know what toexpect. I did my journalistic diligence. What I found is an amazing, grounded,poignant woman, warmly, broadly smiling, but having lived through narcissisticabuse, sexual assault, trauma, divorce, and the difficult loss of her mom.Sammie took this interview on a resilience journey. I learned a lot from andabout her. She's writing a book and is poised to become a certified life coachin practice. Her message resonated like her engaging persona. And carefully woveninto our interview is nostalgia and 90's boyband concerts (Backstreet Boys).This nostalgia helps her balance the weight of trauma and grief. Commonalityabounds. Jersey shore. Dogs. Divorce. Powerful stuff as is Sammie and her wayof inspiring.” Calvinhttps://www.youtube.com/c/ConversationswithCalvinWetheSpecIEs644 Interviews/Videos 9200 SUBSCRIBERSGLOBAL Reach. Earth Life. Amazing People. PLEASE SUBSCRIBE and COMMENT**SAMANTHA (SAMMIE) DE MARCO; Certified Life Coach; Nostalgia,Resilience, Power of Self Love, Trauma to Transformation; LIVE from Florida.YouTube:BIO: At 40 years old, I still feel like a teenager atheart—especially when I'm front row at a 90s boyband concert, VIP pass in hand,reliving the music and memories that shaped me. Nostalgia isn't just a hobbyfor me; it's healing. Whether I'm at a Backstreet Boys show or a 90sconvention, I find joy in reconnecting with the best parts of my childhood andbringing that positivity into my adult life.But my story isn't just about concerts and meet-and-greets.I've faced my share of hardships—trauma at different stages; betweennarcissistic abuse, sexual assault, religious trauma, the devastating loss ofmy mom 5 years ago, and now, navigating a painful divorce from the person Ionce considered my forever, I have had to learn how to be resilient. Losing mymom was a defining moment that split my life in two: before and after. She wasmy rock, my best friend, and the person who taught me that strength isn't aboutavoiding pain—it's about finding joy despite it.I wasn't always that person. Anxiety ruled my life foryears, but through loss, I've learned how to hold space for both grief and joy.I now live by the belief that while we can't control the hardships life throwsour way, we can absolutely choose to create more of the good. For me, thatmeans dancing, cheering, soaking in all things 90s, and sharing my story in thehopes that it helps someone else feel less alone.I'm passionate about normalizing conversations around mentalhealth and personal resilience. As a certified life coach with training inmindset shifting techniques, I know firsthand how powerful it is to reframe ourstruggles and take ownership of our happiness. While I'm not currently runninga coaching business, it's a dream I plan to build—because our stories, nomatter how messy, have the power to inspire.No matter what it is that I do, I bring my full self:nostalgic fangirl, survivor, and someone who believes in turning pain intopurpose.**LINKS https://www.instagram.com/sammierose1010https://www.tiktok.com/sammierose1010**WE ARE ALSO ON AUDIOAUDIO “Conversations with Calvin; WE the SpecIEs”ANCHOR https://lnkd.in/g4jcUPqSPOTIFY https://lnkd.in/ghuMFeCAPPLE PODCASTSBREAKER https://lnkd.in/g62StzJGOOGLE PODCASTS https://lnkd.in/gpd3XfMPOCKET CASTS https://pca.st/bmjmzaitRADIO PUBLIC https://lnkd.in/gxueFZw
In this episode of the Drop in CEO podcast, Deb Coviello welcomes back Todd Wilkowski, a seasoned fractional general counsel and trusted advisor to family-owned and closely held businesses. Together, they explore the evolution of the fractional executive model, the importance of building relationships over transactions, and how proactive legal and business strategies can empower small and medium-sized businesses. Todd shares personal stories, the VROOM framework, and insights on collaboration, risk, and the future of work in the age of AI. Episode Highlights: 02:00 – Todd shares his unique background, from Air Force officer to trusted legal advisor, and the value of diverse experiences. 21:00 – The rise of the fractional executive model: why relationships, not transactions, are the future for business advisors. 33:00 – Introducing the VROOM framework: Value, Relationship, Resources, Responsiveness, Relevancy, and Measurability for client success. 45:30 – Embracing AI and collaboration: how technology and human connection are shaping the next era of business leadership. Todd is a trusted advisor and outside general counsel for private, closely held, and family-owned businesses. A former Air Force officer and experienced construction law attorney, he brings a unique perspective to risk management, compliance, and strategy. Before joining Frost Brown Todd, he spent seven years as General Counsel for Baker Concrete Construction, overseeing all legal and enterprise risk functions. Todd provides practical, strategic counsel on contracts, disputes, HR, and governance, helping companies strengthen operations and seize growth opportunities. His proactive, business-minded approach helps clients manage risk, plan for succession, and position their organizations for long-term success. Company Website: https://frostbrowntodd.com/ Linkedin: https://www.linkedin.com/in/todd-wilkowski-8802286/ For more information about my services or if you just want to connect and have a chat, reach out at: https://dropinceo.com/contact/See omnystudio.com/listener for privacy information.
In this mini episode of The Magnetic Pull, Amy dives into one of the most common mistakes small business owners make with their content: posts that don't get seen by the right people.When your audience is scrolling they're not looking for the most immaculate design or intelligent thoughts, they're just scanning for themselves.Learn how one small tweak can transform your engagement and visibility overnight.This episode will show you how to become visibly magnetic to the people who actually want what you have to offer.––Join The Anti-Hustle Marketing Reset WAITLIST here.*Episode pulled from Amy's Guest Coaching Appearance with Hayden: Pitcher*– The Magnetic Pull is Hosted by Amy Pearson A Creative Strategist & Business Growth Coach, known for her playful creative energy, curiosity fuelled thought processes, and strong devotion to supporting creatives + purpose-led business owners to build a life they love without sacrificing integrity along the way. Find Amy on Instagram. This is a SUN MOTHER® Podcast sunmotherstudio.com Original Music by: P'JAMA - A Collaboration between Jamie + Amy Pearson This podcast is created & produced on Darkinjung Land.
Jason Walker and J.D. Walker discuss local and national sports, starting with the NBA and its issues with gambling and relevancy among other pro leagues in the U.S. Then, a breakdown of Logan Cooley's extension with the Utah Mammoth and their expectations for this year and the future, especially in light of their recent 7-game win streak (and diverting into a discussion on where the Lakers' success comes from). Wrapping up the hour with talk about whether the Jazz should go all in on the current core or tank one more year.
" The learning space is best served when while there is a problem, it's not a giant problem. There may be a flame, but the whole house isn't on fire yet. And that is the ideal learning space because once the house is on fire, your brain is not set up to learn, and it is a capacity issue. "Karen & Paul discuss the factors that motivate individuals in groups to engage in learning interpersonal and collaboration skills. They explore the importance of having relevant problems to apply new skills to and the balance between being motivated by issues and not being overwhelmed by crises.
Guest is Tricia Benn, CEO of C-SUITE NETWORK™ and General Manager of The Hero Club. Tricia Benn has created a powerful ecosystem of executives, industry leaders, and investors focused on integrity, transparency, and meaningful business success. Host of C-Suite Success podcast: https://c-suitenetwork.com/c-suite-success-with-tricia-benn-2/ SOUNDBITES [00:00] The Four R's framework for creating meaningful connection – Relevancy, Reach, Reciprocity, and Respect. [02:05] The impact of announcing a woman-led business and authentic leadership representation. [03:10] How conversations between peers become mutual coaching for growth and learning. [04:00] Lessons from martial arts leader Elliot Marshall – learning to coach others as themselves, not as you. [05:15] Leadership as developing champions by embracing difference. [06:10] Healthy versus destructive ego – why collaboration wins over competition. [07:05] How the Four R's guide community culture at the C-Suite Network. [08:00] Building diversity and inclusivity through respect and genuine curiosity. [08:45] Language shapes culture – from “networking” to “connecting” and “yes, and…” mindsets. [09:30] Storytelling as a bridge for influence and authenticity in leadership. [11:20] Success stories – Evan and Rachel Dash of Dash Appliances and leadership resilience. [12:00] Authenticity over image – the end of the “perfect package” era in business. [12:35] Vulnerability Vs. self-indulgence – when sharing becomes service, not therapy. [14:02] Oversharing, poor coaching, and the importance of serving the audience. [15:10] Trusting intuition on stage – sharing one-minute stories that serve a purpose. [16:05] Working with Geoffrey Hayzlett – mutual challenge and respect in leadership partnership. [17:00] The power of people who challenge you to elevate your best self. [17:40] Managing a fully remote global team – creating unity through mission and clarity. [18:20] Why remote work can be as real and effective as in-person connection. [19:10] Defining success, appreciation, and trust across distributed teams. [20:00] Scaling from 120 to now 600 events per year through adaptability and technology. [20:45] Reinventing enterprise value and profitability through collaboration models. [21:15] Lessons from COVID – transformation and connection through disruption. [22:10] Gratitude and closing reflections – leadership as service and shared humanity. ABOUT TRICIA BENN Tricia Benn is CEO of the C-Suite Network, an invitation-only membership organization for CEOs, founders, and investors and CEO of the Hero Club. https://c-suitenetwork.com/https://heroceoclub.com/ Podcast C-Suite Success: https://c-suitenetwork.com/c-suite-success-with-tricia-benn-2/ LinkedIn: https://www.linkedin.com/in/triciabenn/ https://www.linkedin.com/in/triciabenn/ ABOUT PODCAST HOST, NINA SUNDAY Contact: https://www.ninasunday.com/contact Nina Sunday's book, ‘'Manage Self, Lead Others: Constructive Conversations, True Self-Leadership, and Culture You Can't Fake'' on Amazon. Amazon USA https://a.co/d/3WaplI9 Amazon Australia https://amzn.asia/d/0KwghaM To learn more about Nina Sunday's face-to-face training programs in Australia Pacific region visit: https://www.brainpowertraining.com.au/signature-programs/ To visit Nina Sunday's speaker site visit: https://www.ninasunday.com/ Nina presents in Australia, New Zealand, Asia, and globally === LinkedIn https://www.linkedin.com/in/ninasunday/ Subscribe to Nina Sunday's blog: https://www.brainpowertraining.com.au/ and scroll to bottom of the page. Learn more about your ad choices. Visit megaphone.fm/adchoices
You may know Max Balegde from his red carpet chats, his hilarious TikTok, or his time on 'I'm A Celebrity... Get Me Out of Here!' - but today we're lucky enough to have him on the pod!! Max chats with Abbie about so many things including his path to social media fame, their shared experiences being on I'm A Celeb, and the traumatic event that led to Max embracing his sexuality. LINKS Follow Max on IG @max_balegde Follow Max on TikTok @max_balegde Listen to Max's podcast The Useless Hotline @theuselesshotlinepod Check out @itsalotpod on IG at https://bit.ly/itsalot-instagram Review the podcast on Apple Podcasts https://bit.ly/ial-review Follow LiSTNR Entertainment on IG @listnrentertainment Follow LiSTNR Entertainment on TikTok @listnrentertainment Get instructions on how to access transcripts on Apple podcasts https://bit.ly/3VQbKXY CREDITS Host: Abbie Chatfield @abbiechatfield Guest: Max Balegde @max_balegde Executive Producer and Editor: Amy Kimball @amy.kimballDigital and Social and Video Producer: Oscar Gordon @oscargordon Social and Video Producer: Justin Hill @jus_hillIt's A Lot Social Media Manager: Julia ToomeyManaging Producer: Sam Cavanagh Find more great podcasts like this at www.listnr.com/See omnystudio.com/listener for privacy information.
During Ep. 29 of the Ask the Law Firm Seller Show, Jeremy E. Poock, Esq. shares the following Poock's Post: How the One-Two Punch of AI + Google Continues to Decrease the Relevancy of Yester-Year's Rainmaker Attorneys Poock begins by reminiscing about the Pre-Google “Age of the Rainmaker Attorneys” who built their Books of Business in-person and via Word of Mouth, including: (i) Handing out 1k+ business cards per year; (ii) Leading in-person speaking engagements as often as possible (CLEs, Chambers of Commerce, etc.); (iii) Attending and sponsoring charity events, including placing full page ads in event tribute books; (iv) Investing in print ads in newspapers, journals, legal directories, White Pages, Yellow Pages, etc.; and (v) “Working the room” at networking events. Post-2020, though, Business Development for lawyers and law firms has pivoted digitally, including the following “One-Two Punch” of AI, plus Google: Potential clients consult with AI (egs. ChatGPT, Perplexity, Gemini, Claude, and more) to inquire about lawyers and law firms capable of addressing their particular issues, followed by researching those firms via Google . . . doing so while by-passing yester-year's Rainmaker Attorneys. The rise of Digital Rainmaking in the mid-2020s, as part of today's 3.0 Digital Era for the legal industry, includes the following results for those Senior Attorney-led firms that do not adopt Multi-Channel Digital Marketing to supplement their Word of Mouth business development efforts: The decreasing relevancy of yester-year's Rainmaker Attorneys in favor of the rise of Digital Rainmakers; A decrease in revenues for Senior Attorney-led firms that do not adopt Multi-Channel Digital Marketing to supplement old school Word of Mouth rainmaking; and A decrease in law firm value among Senior Attorney-led firms that do not replenish their Books of Business during today's 3.0 Digital Era as well as during the pre-Google Word of Mouth Era. Poock also points out the following: Despite the ongoing disruption to business development that today's 3.0 Digital Era presents, law firm purchasers want and need the following 3 resources that Senior Attorney-led firms offer: A selling law firm's Book of Business; Talented lawyers and support staff; and Subject matter knowledge to convert to digital content to attract the attention of potential clients who search online for lawyers and law firms to retain. That stated, Poock raises the following forecast for Senior Attorneys to consider: Once “Digital Rainmaker” law firms can generate new clients for less cost than purchasing a Senior Attorney-led firm's Book of Business, the market value for those Books of Business will decrease. As Poock states, “We strongly believe that Law Firm Sales 1.0 will come to an end at some point, but that's not going to be in the 2020s . . . I think it's going to be in the in the 2030s, because when law firms can generate new clients for less money than the fee sharing [per] Law Firm Sales 1.0, [they will not] . . . need Senior Attorney-led firms' Books of Business as much as they do now.” And, as Poock states in conclusion: “Hence why we strongly recommend for those law firms that are committed to Word of Mouth, as compared to today's, Digital Era for generating clients digitally, that now is the right time to consider selling your law firm.”
We last sat down with Bruce Buchanan in late 2019 — at the time, Rokt was in hyper-growth, having just raced through the US$100 million revenue mark. The business was laser-focused on the transaction moment — unlocking its potential for merchants, advertisers, and consumers alike.In the six years since, Rokt's revenue has grown more than eightfold. The company is now strongly profitable and has built on its original insight - the power of relevancy.Bruce and his team have transitioned the business to a suite of AL powered products and with each new capability deepened e-commerce partner stickiness, expanded both sides of the network, and delivered greater returns for merchants and advertisers.This episode dives into Rokt's next chapter of growth, and the role it is playing as a neutral, trusted intermediary for first-party data, how the business is positioned to become an intelligence layer for ecommerce in a world mthat is seeing real time technological change with the rise and capability of AI agents. Just as importantly, we'll discuss what the last six years have revealed about Rokt's culture, and how Bruce has leaned into the hard decisions needed to scale the business for the long term.Without doubt, this period has cemented Bruce Buchanan as one of Australia's greatentrepreneurs and leaders. And yet, the story is still being written.
Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
Everyone thinks they're sending too many emails, but according to Jay Schwedelson and Daniel Murray, the truth is you're probably not sending enough. In this Bathroom Break episode, the duo dives into the myths around email frequency, timing, and those dreaded unsubscribes. They share hot takes, real data, and a few caffeine-fueled truths about what really keeps your emails in the inbox (and your audience engaged).Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray's newsletter at gotomillions.co for sharp, actionable marketing insights.Best Moments:(01:05) Jay admits to skipping a VIP dinner for room service and honesty wins the night(03:12) Why sending more emails actually improves open rates and inbox placement(06:40) The myth of the “best day and time” to send emails and why variety wins(09:22) How AI tools can now auto-time your email sends to each subscriber's habits(13:00) Unsubscribes aren't bad—they can be a sign your content finally stood out(16:44) Relevancy and frequency are a power couple—great content earns more sends(19:55) Daniel shares the real cost of parenting on six Celsius a dayCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma
Zach Jones and Derek Kramer talk about the Sabres season opener and if they can return to relevancy in the NHL.
What is relevancy? Why does it matter for internal communication? Rachel has examined this topic in this episode of the Candid Comms podcast. Full show notes can be found at www.allthingsic.com/podcast Order Rachel's books Rachel has written two books. Internal Communication Strategy: design, develop and transform your organizational communication is out now. You can order it via your favourite bookstore or find it online including Amazon (affiliate link), Waterstones, Barnes & Noble and Foyles. Or see the All Things IC website to order a signed limited edition. Her upcoming book, Successful Change Communication: how to inform, involve and inspire employees, will be published by Kogan Page in 2026. It is available to pre-order today from your favourite bookshop. Useful links: Add your name to receive Rachel's monthly Water Cooler newsletter. All show notes: allthingsic.com/podcast. Rachel's All Things IC website, featuring 1800 free blog posts. All Things IC Online Masterclasses, where you can enrol in training. Find Rachel on Instagram @rachelallthingsic or LinkedIn. Thank you for stopping by, Rachel Miller, Founder, All Things IC.
Please help keep this podcast free: https://www.patreon.com/grumpyseoguy1:22 Announcements2:19 The four things you need to rankEpisode talking about types of penalties:https://www.youtube.com/watch?v=ElGAxpB8q1A4:28 RelevancyEpisode covering anchortext:https://www.youtube.com/watch?v=kS-Fh3QXB8A6:24 AuthorityEpisode on helpful or harmful inkshttps://www.youtube.com/watch?v=E7_DM7fj4Yg8:10 How the algorithm understands where to rank you
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In this episode of Banker with a Beer, Jerry sits down with Nancy Kerr, Director L.E. Phillips Public Library Topics discussed include: Impact of the library renovation on use of the building and its collection Things the library loans out that most people aren't aware of Relevancy of the library in the age of AI and Google Hosting the unhoused Highlighting local authors The Libby app Beverages Enjoyed: Three Philosophers Belgium Quad Ale, Cooperstown NY Thank you for listening to this episode! Help support the show by leaving Banker with a Beer a 5-star rating or review on Apple or Spotify. Banker with a Beer is brought to you by Northwestern Bank. A community bank headquartered in Chippewa Falls, Wisconsin. Follow us on Facebook or learn more on our website northwesternbank.com. We're a community bank with all the services of a big bank in a personalized friendly size. Member FDIC.
Host Scott McCartney & Guest Co-Host Charles Duncan; Southwest writes Mrs McCartney a check, and other recent passenger experiences; Spirit Q2 not good, issues "Going Concern" statement; Relevancy of July airfare price increase; Air Canada flight attendants strike; SWA adds flights in vacation cities, divests renewable fuel, and upgrades their coffee; Listener Q on SWA booking window timing.
In our season finale, we're tackling a question we hear all the time: How do you break into the Learning & Development field? We sit down with L&D veteran Trina Wellendorf and Lauren, a college junior exploring a future in L&D, to answer her biggest questions about: Different career paths within L&D How to land that first role or internship Whether grad school is worth it Staying current with trends like AI and learning science Tips for engaging learners and using storytelling effectively Whether you're just starting out, making a career shift, or mentoring someone new to the field, this episode is packed with insights to help you launch a successful path in L&D. 00:00 Cold Open 00:31 Banter 02:16 Introducing the Guests: Trina and Lauren 05:36 Lauren's Background and Interest in Learning & Development 07:00 Exploring Career Paths in Learning & Development 12:10 How to Get Started in Learning & Development 15:38 Finding Internships and Networking Tips 18:00 Thoughts on Grad School and Advanced Degrees 20:29 Personal Journeys in Education and Career 21:12 Challenges and Rewards of Advanced Education 23:24 Staying Current with Trends in Learning and Development 26:43 Gaining Practical Experience in Learning Strategies 29:20 Facilitating Effective Learning 34:50 Storytelling and Relevancy in Training 37:38 Finding Companies that Value Learning and Development 41:35 Wrap up LISTEN AND SUBSCRIBE ON APPLE, SPOTIFY, AND YOUTUBE Apple Podcasts: https://podcasts.apple.com/us/podcast/the-learning-geeks-podcast/id1413446184 Spotify: https://open.spotify.com/show/7mACo97JvUL1LOmVJ9lATI?si=c430a6d9b08c4100 YouTube: https://www.youtube.com/@learninggeekspodcast You can also download us anywhere you get your podcasts. CONNECT WITH US If you have any feedback or want to join in on the conversation, connect with us via LinkedIN. DISCLAIMER All thoughts and views are of our own.
Schools must be in sync with Millennial parents and their Alpha Generation children with mobile communications that drive a sense of community spirit while increasing student recruitment and retention. The landscape of schooling has scattered into a multitude of options, especially with 29 States and Washington D.C. having at least one type of school choice program that includes vouchers. Find out how the right tech reduces everyone's frustration and establishes a digital home, so your school is the choice made.
In this episode of Your Dream Business Podcast, Teresa Heath-Wareing sits down with email marketing expert Jay Schwedelson for a deep dive into the tactics and tools that can supercharge your email marketing strategy. From writing irresistible subject lines to knowing the best times to hit send, Jay shares actionable tips that can immediately boost your open and click-through rates. They also explore how AI is transforming email campaigns—from smarter automations to more effective personalization. Plus, you'll learn why weekends might just be your secret email weapon. Jay also gives an inside look at his innovative Guru Conference and how he's revolutionizing the way we experience virtual summits—with humor, star power, and unforgettable value. Whether you're new to email marketing or looking to level up, this conversation is packed with expert insights you won't want to miss. KEY TAKEAWAYS COVERED IN THE PODCAST Subject lines are everything. Jay explains how great subject lines are the #1 way to increase open rates—and shares real-world examples that work. AI can make your emails smarter. From optimizing send times to refining content, AI tools are changing the way we approach email strategy. Don't underestimate weekend sends. Contrary to common myths, emails sent on Saturdays and Sundays often perform better—especially with the right audience. Automation isn't optional—it's essential. Jay breaks down how automated email flows save time, re-engage cold leads, and drive long-term results. Your CTA buttons matter more than you think. Personalized and benefit-driven call-to-actions get more clicks. Jay shares what to say (and what to avoid). Email is still king—when done right. Relevancy, frequency, and personality are key to building lasting connections through your list. If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. Connect with Jay Schwedelson on Website, Linkedin, Instagram Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram,
(00:00-28:22) – Query & Company opens on a Tuesday with Jake Query and producer Eddie Garrison discussing the F1 movie because Jake went and saw it last night with his dad and compares it to a movie that was about the Indianapolis 500 years ago. Also, Jake touches on some of the comments from Kevin Pritchard yesterday about Myles Turner’s departure and Tyrese Haliburton’s achilles surgery. (28:22-36:26) – As the start of the NFL season nears, Jake shares the epiphany that he had last night about the Indianapolis Colts. He asks Eddie to evaluate his fear about the Colts and has him list a team or two in the MLB that fits a description Jake laid out. (36:26-43:56) – The first hour of the program concludes with Jake and Eddie discussing four other NFL teams that fall into the same boat as the Indianapolis Colts in the last 8-10 years. (43:56-1:06:47) – The one o’clock hour of the show with Jake Query and producer Eddie Garrison starts with the two of them discussing the Fan Invitational Golf outing and providing an update on their baseball beer bet with listener Chad. Jake shifts the conversation back to Myles Turner and identifying all the different things that he has endured during his career with the Pacers. (1:06:47-1:17:23) – With Tyrese Haliburton and Myles Turner no longer in the mix for the Indiana Pacers, Eddie asks Jake if he believes that the Pacers will drastically shift their style of play next year to the personnel that Rick Carlisle will have available to him. (1:17:23-1:24:59) – Hour number two of the show concludes with Jake discussing how big of a year this is for Adonai Mitchell. He brings Eddie into the conversation because they draw a lot of comparisons to his position coach. (1:24:59-1:55:26) – Indiana Fever Head Coach Stephanie White makes her weekly appearance on Query and Company with Jake Query and starts her conversation with Jake by sharing which artist she listened to the most in high school. Jake asks her to provide an update on Caitlin Clark’s status, when Damiris Dantas will return to the team now that her national team obligations are over, and the integration process for the two. Author Christine Brennan joins the show to discuss her unauthorized biography about Caitlin Clark, when she realized that Clark is very similar to Tiger Woods, and highlights what makes Clark such an idolized superstar. (1:55:26-2:08:48) – Today’s show closes out with Jake doing a couple of minutes of him talking with his British accent. Plus, JMV joins the show to preview his show!Support the show: https://1075thefan.com/query-and-company/See omnystudio.com/listener for privacy information.
Jeffrey Wilcox (President) and Joan Brown (COO) of the Interim Executives Academy unpack the harsh realities of nonprofit leadership turnover—and the game-changing role of interim executives.Jeffrey starts this lively session with. . . “Interim leaders aren't temps—they're bees, cross-pollinating wisdom to prepare organizations for their next leader.” Joan Brown backs it up, revealing why first-time nonprofit CEOs crash and burn—often due to unclear job expectations, chaotic HR structures, and boards that operate like secret societies instead of partners.This bouyant conversation with host Julia Patrick, gets real fast:HR disasters are the #1 reason leaders get fired—think vague job roles, favoritism, and financial denial.Boards scare new execs by locking them out of meetings instead of mentoring them.Interims aren't just placeholders—they're strategic fixers who spend 9–12 months prepping orgs for long-term success.Looking ahead, Jeffrey and Joan warn nonprofits: “If you're only relevant to yourself, you're already dying.” The future demands sustainable leadership, emotional intelligence, and ditching outdated board modelsthat hold orgs back. 00:00:00 Intro: Why Leadership Turnover is Crisis 00:02:33 Why First-Time Nonprofit CEOs Fail 00:06:00 HR Disasters Killing Organizations 00:10:45 How Interims Fix Toxic Cultures 00:15:38 Interim Leaders: Bees, Not Band-Aids 00:19:45 Future of Nonprofit Leadership 00:22:55 Relevancy or Bust for Nonprofits 00:27:09 Free Training Announcement #TheNonprofitShowFind us Live daily on YouTube!Find us Live daily on LinkedIn!Find us Live daily on X: @Nonprofit_ShowOur national co-hosts and amazing guests discuss management, money and missions of nonprofits! 12:30pm ET 11:30am CT 10:30am MT 9:30am PTSend us your ideas for Show Guests or Topics: HelpDesk@AmericanNonprofitAcademy.comVisit us on the web:The Nonprofit Show
THE Leadership Japan Series by Dale Carnegie Training Tokyo, Japan
To SER With Love In the movie “To Sir, With Love”, Sidney Poitier was brilliant in the role of a black teacher in a tough London East End high school. He was trying to make a difference for these young outcasts to better prepare them for the life they would face after graduating from school. A very uplifting story about what is possible when we encourage others to be their best. So what has this got to do with business, you may be asking? As leaders, we have four jobs. Run the machinery of the operation so everything works well, provide the vision on where we are going, explain the WHY and build our people. This “build our people” part is a communications exercise which most leaders fail to do well enough, myself included. Many of us grew up in business in a era when your boss just expected you to get on with your job. No encouragement was needed, because you were required to do a full day's work for a full day's pay. Praise didn't exist and you found your own sources of encouragement. Things are different today, but are we skilled enough in the best practice techniques of giving honest praise and encouragement? This is where the acronym SER comes in. “S” is strength, “E” is for evidence and “R” for relevance. It is a useful formula to remember when you want recognize the good work done by one of your team. “Strengths” are interesting because most bosses are laser beam focused on identifying weaknesses and fixing them. They are “error finders” as opposed to “good work finders”, when looking at how people carry out their tasks. They are searching for defects, time delays, poor quality, unsatisfactory performance, cost overruns and basic idiocy. If we switch our mindset and look for strengths, then we completely change how we see our people. That automatically changes how we communicate with them. Now words strung together like “good job” are a complete waste of time. Please - don't even bother saying them. The person on the receiving end is fully aware they are doing many things in their work, but still have no clear idea which particular bit they are doing well. We need to be highly specific about which aspect of their work we are recognizing. This is how our words have impact. “Evidence” is critical to demonstrate that the boss has been paying attention and has noticed good work is being performed. By referring to specific actions, decisions, outputs etc., the staff member knows the words coming out of their boss's mouth are real and not flattery, propaganda or an attempt to snow them into believing the boss is nicer than they really are. Every piece of work is made up of separate tasks, so the idea is to select a particular task that was done well and single it out for praise. You could say, “Greg, good work on the report”. Or you could say, “Greg, thank you for your work on the proposal for the client. That was one of the best I have seen. You assembled the evidence very comprehensively and you argued the case very convincingly. I am sure the client was impressed by the professional level of the work they received from you”. It is obvious which one we want to receive. So, if it so obvious, why aren't we communicating our feedback like this? “Relevancy” is a key step that 99% of bosses who do manage to offer some praise and recognition completely fail to mention. We have to recognize the work, offer our evidence to make the praise credible and then take it one important step further. We need to link the good work being done to the bigger picture. That can be for the firm's future, but it is much more powerful if it is linked to WIIFM. “What's In It For Me” is a powerful driver of employee self-interest. The secret is to select that piece of excellent work and then link it to how that is going to help that person succeed in their business and career. For example, “ Greg, your ability to source key data and then back it up with clear, concise language is a real skill. That is the type of skill our company values highly. It also means that you can have impact in your current role. This is the calibre of person we want to make a future leader in our organization. I know you are working hard and keep going with what you are doing, because you are differentiating yourself in a powerful and positive way. This will be a big help to you in your career”. If you are hearing that comment, you are going to be fired up to try even harder and push even further. “Greg, good job” pales in comparison doesn't it. Even worse, when nothing has been said at all, because working hard is expected around here, there has clearly been a major lost opportunity to engage your team members. What is required? That most valuable of all resources – “boss time”. We have to make the time to become “good finders” and then take the time to communicate it using the SER formula. If we can do that, then we will make a huge difference to the enthusiasm, loyalty, productivity and happiness of our team members. They will outperform the competition, because a happy motivated team will always beat a disinterested, disengaged competitor's rabble.
JJ & Alex with Jeremiah Jensen and Alex Kirry on June 5, 2025. Danny Ainge comments with DJ & PK Panthers-Oilers Game 1 Delivered and lived up to the hype Would You Rather? Kevin Young reportedly signs a new long term extension with BYU Basketball The impact Kevin Young has had on college basketball in the state of Utah The Top 10 Game: Highest Point Performance in an NBA Finals Tim LaComb, Pre Half and Post for the Utah Jazz Mitch Harper, BYU Cougars insider for KSL Sports Best and Worst of the Day
Hour 2 of JJ & Alex with Jeremiah Jensen and Alex Kirry. Kevin Young reportedly signs a new long term extension with BYU Basketball The impact Kevin Young has had on college basketball in the state of Utah The Top 10 Game: Highest Point Performance in an NBA Finals
10am hour of The K&C Masterpiece!
In this week's show, Sean discusses his choice for the fight to watch this weekend: Johnny Fisher vs. David Allen II. He explores their matchup and the potential outcomes of the rematch. Additionally, Sean covers recent boxing news featuring Manny Pacquiao, Conor Benn, and Savannah Marshall, as well as the relevance of wins and losses in the heavyweight division. Learn more about your ad choices. Visit podcastchoices.com/adchoices
In this explosive episode of the After Maghrib Podcast, Scholar Royale brings together two respected voices in Islamic discourse — Sayed Ali Khalkhali and Sayed Mohammed Hassan Alsheraa — for a no-holds-barred face-off on the most pressing questions from our community. These questions have been prepared with care, reflecting the frustrations and needs from you, the viewers.Segment 1: Relevancy, we ask: How can scholars lead while addiction, identity crises, and financial oppression rise? Are reputation wars and curated online personas undermining trust?Segment 2: Capability tackles tough issues like: Are scholars trained to lead or just preach? What safeguards exist against Khums misuse, and is the leadership gap dangerously widening?Segment 3: Adaptability explores: Will AI replace scholars in answering fatwas? Is Western scholarship in decline, and where's the line between wisdom and silence on urgent sociopolitical issues?
The Navy plans to focus over the next couple of years on making sure its maritime operations centers can fight at what the Navy calls the speed of relevancy that takes feeding commanders the data and systems to understand what's happening in real time for details. Federal News Network's executive editor Jason Miller spoke to the Deputy Chief of Naval Operations for information warfare, Vice Admiral Karl Thomas.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
No Penalties. Why you should avoid them and different types of penalties.Content. What it does and does not do.Relevancy. What it is and how to get it.Authority. What it is and how to get it.And how they all play a role in search.Please help keep this podcast free: https://www.patreon.com/grumpyseoguy
On this episode of Mastering eCommerce Marketing, Eitan Koter chats with Daniel Borba, the CEO of Spark Portal. His company helps brands turn video content into a tool that brings in leads, builds relationships, and helps close deals.Daniel has been working in video for a long time and shares what really moves the needle. They talk about using video to meet your audience where they are, how to avoid focusing too much on production quality, and why videos need to be built around real problems, not just products.He also explains how Spark Portal moved away from project-based work and into ongoing partnerships with clients, helping them learn what actually works over time.If you've ever wondered why some videos perform and others don't, this episode will make it clearer.Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social:Eitan Koter's LinkedIn: https://www.linkedin.com/in/eitankoter/ Vimmi LinkedIn: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications Guest: Daniel Borba, Chief Executive Officer at SparkPortalDaniel Borba's LinkedIn: https://www.linkedin.com/in/danielborba SparkPortal: https://sparkportal.com/Watch the full Youtube video here:https://youtu.be/PzBUaIKTxWMTakeaways:Video is becoming cheaper and more accessible, but the quality bar is rising.Relevancy in video content is crucial for engaging the target audience.Companies often focus too much on either the top or bottom of the marketing funnel.Qualitative feedback is as important as quantitative data in video marketing.Thought leadership content works well at the top of the funnel.Short, engaging videos are essential for lead generation.Long-form content can be effective for deep dives and webinars.Measuring watch-through rates helps assess video relevance.Video serves as a key differentiator in competitive markets.A strategic approach to video marketing is necessary for long-term success.Chapters:00:00 Introduction to Video Marketing and Its Importance07:09 Understanding the Marketing Funnel13:04 Common Mistakes in Video Marketing15:25 Video Strategies for Different Funnel Stages20:05 Long-Form Content and Its Role21:54 Measuring ROI of Video Content30:29 Business Model Evolution at Spark Portal
In this episode of the DMI podcast, host Will Francis speaks with Elizabeth Greene, co-founder of Junglr, a specialist agency for Amazon advertising. As someone who works in a niche world of Amazon ads, Elizabeth breaks down how they actually function within the wider Amazon ecosystem, and provides insightful tactics on how to use them effectively for business growth on the platform.Elizabeth's top 3 tips:1. Focus on sponsored products2. Understand and master bid management3. Fit your products to the right relevancyTimestamps0:00:51 - What are Amazon Ads? 0:02:13 - Where do Amazon Ads Appear? 0:03:59 - How are Amazon Ads Unique? 0:10:24 - Order Velocity, Conversions, and Relevancy 0:13:38 - Trend Watching and Product Differentiation 0:23:48 - The Impact of TikTok Shop on Amazon 0:31:47 - The Perception of Amazon-Centric Businesses 0:38:04 - Scaling with Amazon Ads, with metrics like TACOS 0:43:48 - The Interplay of Ads and Organic Growth 0:49:25 - Consumer Behaviour and Search Specificity 0:55:54 - Top Three Tips for Amazon Advertising Beginners -----------------------The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.Check out the DMI's extensive digital marketing library of ebooks, toolkits, webinars, guides, templates, and more! Join for free today.If you enjoyed this episode, please leave a review so others can find us!
On this week's Hot Sheet Show, J.J. Cooper, Geoff Pontes and Scott Braun react to the Red Sox bringing their No. 2 prospect Kristian Campbell aboard to start the season. Which other top prospects are starting the season in the major leagues?We also discuss breakout candidates this upcoming MLB season and take a look at what a path to relevancy looks like for the rudderless Marlins.(0:35) Standout players from J.J. & Geoff's spring training visits (5:00) Kristian Campbell makes the Opening Day Red Sox roster (13:30) Top shortstops (15:15) Breakout pitchers for 2025 (19:20) The struggling MarlinsSupport this podcast at — https://redcircle.com/baseball-america/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Too many businesses fall into the trap of trusting SEO agencies that overpromise and underdeliver, leaving them frustrated and out thousands of dollars. The real problem isn't just bad strategy—it's the lack of transparency, measurable results, and a true understanding of what drives revenue. Digital marketing shouldn't feel like a black hole where money disappears with little return. When done right, your online presence becomes more than just visibility; it turns into a predictable, scalable source of qualified leads and sales. The key is focusing on strategies that actually move the needle, not just vanity metrics. https://www.youtube.com/watch?v=d5sKBz-ps7s Cody Jensen is the founder and CEO of Searchbloom, a top SEO firm specializing in data-driven digital marketing. With experience at Google and major advertising agencies, he has built a reputation for delivering transparent, high-impact SEO strategies. His expertise focuses on mid-market e-commerce and multi-location businesses, utilizing his A.R.T. (Authority, Relevancy, Technology) methodology to drive results. Today, he discusses the power of SEO, explaining how businesses can leverage search optimization to enhance online visibility and maximize profitability. Stay tuned! Resources Searchbloom collaborates with our partners to develop comprehensive digital marketing strategies that are predictable, repeatable, and, most importantly, yield strong returns. Connect with Cody Jensen on LinkedIn Follow Searchbloom on Facebook
This week's episode, I take a look at various hip hop media platforms throughout the years! Beginning with early BET programming that I will watch on a daily basis after school. (2:45) Shows like Hits From The Street, Rap City The Basement and of course, 106 & Park! (3:50) Next, with the internet and social media taking over, The Breakfast Club gave us numerous memorable moments. (9:00) Finally, a look at the impact of two podcasts, Drink Champs and Joe Budden Podcast and overall thoughts of the current space! (11:50) Music by: Eazzy Will
From hoodies to hip-hop, from cultural influence to corporate boardrooms—your identity is your brand's greatest asset. In this Masterclass episode, Evante Daniels returns to unpack the power of authenticity in branding and how embracing your unique identity can translate into profitability. We explore the psychology behind brand confidence, the impact of personal style in professional spaces, and why cultural IP is one of the most undervalued assets in business.But here's the truth—if you don't tie your branding and positioning to ROI, the market won't either. Evante breaks down why companies cut diversity initiatives, why cultural branding often gets overlooked, and how Black entrepreneurs can strategically position themselves to not just be seen, but to drive revenue and business growth. It's not just about showing up—it's about making sure your presence is tied to measurable impact, market share, and long-term brand equity.We also break down real-world examples of cultural branding done right—from hip-hop moguls to streetwear legends—and how businesses can leverage their narratives to elevate influence, establish credibility, and turn cultural capital into actual capital.Whether you're a creator, executive, or entrepreneur, this conversation will challenge you to rethink your brand positioning, embrace your full identity, and ensure your brand isn't just culturally relevant—but financially powerful.Tap in for Part 3 of this powerful Masterclass with Evante Daniels! Listen to Part 1 of our conversation here.Listen to Part 2 of our conversation here.Beyond The Episode Gems:Follow Evante Daniels On LinkedIn For Creative & Brand Insights, Strategy, Content, & MemesInterested In Working With Evante and Seeqer? Visit Seeqer Website For Services, Case Studies, & Getting StartedBuy Evante's Book "Power, Beats, & Rhymes: Reclaiming Our Cultural Voice"Subscribe To My New Weekly LinkedIn Newsletter: Strategize. Market. Grow.Buy My Book, Strategize Up: The Blueprint To Scale Your Business: StrategizeUpBook.comDiscover All Podcasts On The HubSpot Podcast NetworkTry GetResponse For FREE On Me To Monetize Your Content: GetResopnse Content Monetization Plan Support The Podcast & Connect With Troy: Rate & Review iDigress: iDigress.fm/ReviewsFollow Troy's LinkedIn @FindTroyNeed Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.comFollow Troy's Instagram @FindTroySubscribe to Troy's YouTube Channel
Steve and Charlie previewed the Saints' options in the 2025 NFL Draft. ToyLoy Brown, an LSU men's basketball reporter for The Advocate, joined Steve and Charlie. Brown broke down the Tigers' matchup against South Carolina. Brown also shared his thoughts on the loaded SEC and LSU head basketball coach Matt McMahon. Steve and Charlie also listened to press conference audio from Coach McMahon, who previewed the Tigers' challenge against South Carolina and recapped a "tough" 2024-25 campaign.
2/17/25 Hour 3 Vince speaks with Cheryl Chumley, Opinion Editor and host of the “Bold and Blunt” podcast for The Washington Times and author of the book “Lockdown: The Socialist Plan to Take Away Your Freedom” to discuss why she thinks AOC is slipping into irrelevancy. Vince takes listeners calls. President Trump takes a lap in the Beast just prior to the Daytona 500. With border crossings at a trickle, an NGO facilitating the crossings is forced to shut down. Vince honors and remembers Rush Limbaugh on the 4th anniversary of his death. For more coverage on the issues that matter to you, visit www.WMAL.com, download the WMAL app or tune in live on WMAL-FM 105.9 from 3-6pm. To join the conversation, check us out on social media: @WMAL @VinceCoglianese. Executive Producer: Corey Inganamort @TheBirdWords See omnystudio.com/listener for privacy information.
In this episode of NDO Podcast we visit with Jennifer Kross, Ducks Unlimited outreach biologist, and Seth Owens, Pheasants Forever education and outreach coordinator, about the importance of conservation education, the unique events both organizations have upcoming, and how you can get involved.
Hour 3 - The Giants are nowhere near the franchise they have been the past 40 years and its going to be a road to get back to the greatness they once had. Plus, how are Giants fans rooting in the Superbowl?
Burnie and Ashley discuss the symbiotic growth of paypal and eBay, virtual credit card numbers, passkeys, cloning phones, cloning sheep, quantum identities, backyard genetics, Sundance, declining relevancy, PAX, Wil Wheaton's Tabletop, other people's clothes, planking, and never setting one's self on fire. Support our podcast at: https://www.patreon.com/morningsomewhere For the link dump visit: http://www.morningsomewhere.com For merch, check out: http://store.morningsomewhere.com
“Attention is a precious resource…Smart marketers make it easy for those they seek to work with, by helping position the offering in a way that resonates and is memorable.” —Seth Godin, This Is Marketing As an online course creator, the greatest tool you have to sell your program is copy—and to Seth's point, you want it to resonate, and be memorable. It's up to us as experts to deliver that copy—and avoid mistakes that will turn our audience off. Enter master copywriter and my dear friend Megan O'Leary, who has written for Tony Robbins, Bo Eason, Ryan Levesque, and many more, to discuss the most common (and shocking) copywriting mistakes she has seen over the years. In this episode, you'll learn: ✔️ The biggest copy mistakes to avoid (and how to fix them); ✔️ What makes copy truly resonate with your audience; and ✔️ How to become an indispensable part of any marketing team. Plus: We're talking about AI's role in copywriting and how to use it without losing your human touch. This Episode Is Brought to You By Our New Live Course The Conversion Copywriting Playbook, a 30-day live experience to AI-proof yourself and become a persuasive powerhouse of email copywriting. For you online course creators out there—this course will teach you how to really speak to potential buyers, and give you a leg up on your marketing for 2025. Megan and I are taking a small group for this founding class. Save your spot on the waitlist HERE (https://coursecreationboutique.com/copywaitlist)!
Conor Daly and co-host Chase Holden report for duty on another edition of Speed Street where they fill listeners in on the driver evaluation tests taking place at Thermal Club this week. Conor explains the uniqueness of the test, which features only one full-time IndyCar racer, Louis Foster, among many outsiders like Logan Sargeant and Felipe Nasr. They also unpack the blockbuster news of Penske Entertainment buying the Long Beach Grand Prix, ensuring its place in the IndyCar stratosphere for years to come. Finally, Conor previews the upcoming Formula One Las Vegas Grand Prix where he will be serving as a commentator for the second year in a row. 2024 IndyNXT Champion Louis Foster stops by the show to discuss his family history in racing and his recent signing with Rahal Letterman Lanigan for the 2025 IndyCar season. Louis explains after finding success in karts and the Ginetta Junior Championship, he ventured into the world of single seater racing through the Formula ladder, competing in the British F4 and F3 championships. He would leave Euroformula racing for the United States where he began on the Road to Indy, to which he credits most of his racing success. He fills listeners in on how his deal with RLL came to be, and how he is excited to lean on veteran Graham Rahal as a resource next season. The guys also discuss life away from the track, Louis' quick adaptation to oval racing and the ever burning question of how to improve the IndyCar Series.
On Episode 134, Skip reacts to NBA opening night, where the Celtics blew out the Knicks and the Lakers made NBA history after LeBron and Bronny became the first father-son duo to share the court. Skip then dives deep into his colonoscopy experience, responds to Troy Aikman's harsh words for the Cowboys WR corp, Oklahoma's relevancy in CFB and the upcoming Vandy vs. Texas game on Saturday. Learn more about your ad choices. Visit megaphone.fm/adchoices