Podcast appearances and mentions of camille trent

In this episode of Content Logistics, hosts Baylee Gunnell and Dallion Durán-Ballén welcome Camille Trent, Director of Content & Community at Teal. Camille, who previously hosted the show, joins as a guest to share her insights on content marketing. The conversation starts with Camille expressing her excitement about the show's continuation and her role as a guest, enjoying the opportunity to discuss content strategies with fellow marketers.The trio dives into their biggest "content icks," highlighting common mistakes and misconceptions in content marketing. Dallion discusses the pitfalls of creating dedicated content rooms for small teams, emphasizing the importance of agility and sustainability. Camille adds her perspective, stressing the need to avoid perfectionism and focus on creating impactful content quickly. They all agree on the value of prioritizing content creation over unnecessary production complexities.Camille's top "ick" is the overuse of generic SEO blog intros, which fail to engage readers. She advocates for more thoughtful, engaging beginnings to content pieces. The discussion also touches on the integration of AI in content creation, with Camille emphasizing the importance of proper research and editing to avoid formulaic and uninspired outputs. The episode concludes with a lively debate on maintaining fresh, relevant content and the pitfalls of lazy research and statistics.

In this episode of Content Logistics, host Camille Trent engages with Stephen Pope on the intricate dance of high-volume content creation and distribution. Stephen underscores the significance of systematizing content production to handle volume without sacrificing quality. He delves into strategies for organizing, producing, and distributing large quantities of content, emphasizing the importance of a structured approach through tools and technologies.They further discuss the challenges of maintaining a consistent and impactful content flow. Stephen shares insights on balancing the creative aspects with logistical necessities, highlighting the role of databases and automation in streamlining processes. The conversation turns to the practicalities of managing content at scale, including the use of metrics and feedback to refine strategies and improve engagement.Lastly, the episode touches on the future of content logistics, with Stephen suggesting that adaptability and continuous innovation are key to leveraging high-volume content. He reflects on the evolving landscape of content creation, driven by technological advances and changing audience demands, stressing that successful content strategy is not just about quantity but strategically using volume to build presence and influence.

In this episode of Content Logistics, host Camille Trent welcomes Eric Doty, the content lead at Dock, who shares his insights on SEO and content operations. Their conversation kicks off with Camille expressing excitement about having Eric on the show, citing his previous appearance on the Superpath podcast and his expertise in SEO as key reasons for inviting him​​.Eric, with his background in SEO and experience as a one-person marketing team for seed-stage startups, discusses the importance of SEO in content strategy. He emphasizes the foundational role of SEO content in the growth and scaling of a company, particularly in the early stages. This approach, driven by both his past experiences and the specific needs of the company, underscores the strategic importance of SEO in building a company's online presence​​.Throughout the episode, Eric offers valuable insights into the world of content marketing, highlighting the significance of SEO in establishing a robust digital footprint. This conversation is a must-listen for anyone interested in the intricacies of content strategy and the role of SEO in driving business growth.

In the latest episode of Content Logistics, host Camille Trent welcomes Qasim Makkani from Adcetera for an insightful conversation on the nuances of marketing and content strategy.The discussion opens with an exploration of the fundamentals of marketing communication. Camille and Qasim dive into the importance of understanding your audience and the art of translating complex messaging documents into effective market strategies. As the episode progresses, Qasim shares his perspective on the challenges and intricacies of branding and messaging in both startup and enterprise environments. He emphasizes the need for a solid positioning foundation, elaborating on how it serves as a starting point for all marketing endeavors. The podcast culminates with a focus on the practical aspects of content creation. Camille and Qasim discuss the balance between creativity and constraints in content marketing, exploring how boundaries can foster more focused and effective messaging. This episode of Content Logistics offers a deep dive into the strategic thinking behind successful marketing and content creation, providing valuable insights for professionals navigating these complex fields.

In this episode of Content Logistics, host Camille Trent engages with Jess Cook, Head of Content at Lasso, in a deep dive into the first 30, 60, 90 days as a new content leader at a tech startup.The conversation kicks off with Jess sharing her journey from a junior copywriter to a creative director, focusing on B2C brands. The duo then explores the importance of understanding the product, the current content landscape, and customer research in the initial month. Jess emphasizes the need to listen, learn, and not rush into writing or creating.As the discussion progresses, they delve into the logistics of content onboarding, discussing the need for access to communication tools, CRM systems, and project management tools. They also highlight the significance of understanding the budget, tech stack, and human resources available. Jess concludes with advice for new content hires, encouraging them to ask questions and seek clarifications.This episode is a must-listen for anyone stepping into a content leadership role in a tech startup. It offers valuable insights into setting the right pace, asking the right questions, and establishing a solid foundation for success.

Guest: Camille Trent, Director of Content & Community at PeerSignal In this episode, Camille covers: Her career expansion from content to community Building her role with intent by looking for a company that focused on quality, meaningful content, investment in community Her work turning PeerSignal's audience into a true community Creating a “growth loop:” Allowing content to fuel community and vice versa PeerSignal's strategy for measuring the overlapping success of content and community Trends in influencer marketing, owned communities, community tech, & decentralized audience building Additional Links: Follow PeerSignal on LinkedIn

In this episode of Content Logistics, host Camille Trent dives into a deep discussion with Ramli John from Appcues. They explore the intersection of AI and content marketing, shedding light on how AI can streamline podcast production and save time.The conversation takes a turn toward the practical application of AI in everyday life. They discuss the use of AI tools like Miro for ideation and brainstorming and how these tools can automatically branch out ideas, saving time and effort. They also touch upon the use of AI for creating images and videos and how AI can be integrated into social media tools like HubSpot.Towards the end, they discuss the importance of content distribution and how AI can aid in repurposing content for different platforms. They also touch on the value of AI in content measurement, highlighting its impact on increasing impressions on platforms like LinkedIn and Twitter. This episode is a must-listen for anyone interested in leveraging AI for content marketing.

In this episode of Content Logistics, Camille Trent dives into the world of research content. She outlines five key strategies to leverage research for content creation.Firstly, she discusses the value of Roundup research. It's a level-one strategy but can provide valuable insights and hooks for your product story. Secondly, she explores the classic industry report, emphasizing the importance of mixing quantitative and qualitative data.In the third strategy, Camille introduces the concept of community-led research reports. She emphasizes the importance of unbiased data and the role of surveys in gathering this data. The fourth strategy is a twist on the third - replacing surveys with quizzes to gamify the process and increase engagement.Finally, she discusses product-led research, using your product data to create compelling content. Camille encourages listeners to share their thoughts on these strategies and their experiences with research content. This episode is a must-listen for anyone looking to enhance their content strategy with research.

In this episode of Content Logistics, Jeremiah Rizzo sits down with Camille Trent, Director of Content & Community at PeerSignal & Keyplay. They delve into the art of crafting a compelling newsletter, with Trent sharing her unique approach to data analysis and content creation.Trent emphasizes the importance of understanding the data and finding the story within it. She explains how she breaks down the newsletter into segments, starting with social proof and a recap of the previous week. She also highlights the importance of linking out to related posts, creating a growth loop for the content.The conversation also explores the evolution of their newsletter. Trent shares how she and her team continually refine their content based on feedback and data analysis. She also discusses the results they've seen, including a significant increase in subscribers. This episode is a must-listen for anyone looking to improve their content strategy and engagement.

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,800+ subscribers here: https://news.justinsimon.co/ In this episode of Distribution First, Justin sits down with content strategy expert Camille Trent to break down the power of simplicity in content creation. From aligning skills with leadership vision to analyzing data and building a loyal audience, Camille shares insights and strategies that will leave you itching to take action. Tune in as they unravel the secrets behind PeerSignal's successful content strategy and discover how you can apply these principles to your own content marketing efforts.In this episode, you'll learn:How to simplify and prioritize your distribution effortsWhere to find opportunities to repurpose your existing contentHow to build a community and establish trustCHAPTERS[00:00:00] Introduction [00:02:26] Building a Research-Based Media Company[00:11:41] Not Everything Is a Content Problem[00:17:10] Nobody Cares About Your Brand[00:26:53] How to Make Strategic Content Decisions[00:40:20] Simplify for Better Results***CONNECT

Camille Trent, Director of Content and Community at PeerSignal, shares the viral newsjacking technique that doubled their email list from 6K to 12K in 45 days. Download the free powerups cheatsheet: https://marketingpowerups.com/024.

In this episode of the Women in B2B Marketing podcast, host Jane Serra welcomes Camille Trent, Director of Content & Community at PeerSignal.org and host of the podcast Content Logistics. Discover how Camille's journey led her from dreams of working in B2C advertising to a successful career in the tech startup world, and how she transitioned into B2B marketing. We also dive into the concept of content logistics and how this approach can help you create exceptional content marketing.In this WIB2BM episode, Camille shares:her expertise on efficient, scalable content production processes that drive revenuethe different stages from gathering raw materials to outlining and quality assurancevaluable tips for acing any interview situationhow to find the perfect representative for your company or brand in a podcastthe secrets to creating content that truly stands out in a competitive industrytips on selecting the right content distribution channel(s)PeerSignal's latest SaaS research findings - including which categories are growing right nowKey Links:Guest: Camille Trent - https://www.linkedin.com/in/camillehansentrent/Host: Jane Serra - https://www.linkedin.com/in/janeserra/ PeerSignal - https://peersignal.org/Content Logistics Podcast - https://open.spotify.com/show/0JRqtMbwb5CvgcLubidIT1?si=4dc37d70a9164a10

In this episode of Content Logistics, host Camille Trent engages in a deep dive with Stewart Hillhouse, Head of Content at Mutiny. They explore the personal nature of email as a medium, contrasting it with the more public domain of blog posts. Stewart shares his journey into content marketing, which began with launching his podcast and reaching out to marketers for insightful conversations.The discussion pivots to the power of newsletters and the strategies for audience growth. Stewart shares his insights on creating sections within newsletters, making them more digestible and engaging for the readers. He also emphasizes the importance of storytelling in newsletters, highlighting the human side of marketing.The conversation concludes with a focus on distribution strategies and the challenges of getting content in front of the right audience. Stewart shares his tactics and strategies, providing listeners valuable takeaways to apply in their content marketing efforts.

In this episode of Content Logistics, host Camille Trent delves into the essential elements of a successful podcast interview, starting with a strong framework for the show and individual episodes. She emphasizes the importance of nailing the premise and having a clear, engaging topic to draw listeners in.Camille also discusses the role of the host as a director and live editor. She shares valuable tips for keeping the podcast on track, including mapping out the story, rephrasing questions, and recapping answers. Camille particularly highlights the significance of being silent, allowing guests to fully express their thoughts and avoid awkward overlaps. By doing so, the conversation flows better and ultimately leads to more meaningful discussions.Lastly, she encourages listeners to reach out with their tips and experiences. This open invitation paves the way for a follow-up episode incorporating audience input, showcasing the podcast's commitment to continuous improvement and fostering a community of engaged listeners.

Account-based marketing (ABM) is a strategic approach where you align sales and marketing to bring in new valuable customers. It aims to engage and convert high-value prospects into paying customers. But how do you create content that converts better for ABM campaigns?In this episode of the Content Logistics podcast, our host Camille Trent welcomes Corrina Owens, Sr. Demand Gen Manager at Gong. They talk about how ABM helps marketers elevate their content, why you need to focus on the voice of the customer, and how to lift up your prospects even before they're customers.

Content creation is hard work, and if you want to start a podcast or create engaging content for your audience, you need to build a strong strategy. However, the most vital thing to remember is that it's all about your audience; so, you need to put yourself in their shoes.In this episode of the Content Logistics podcast, our host Camille Trent welcomes Tommy Walker, the founder of The Content Studio. They talk about the importance of understanding your customer's journey, how you can engage your audience, and why you need to speak to the humanity of your audience.

When content marketing is constantly evolving, how can you deliver a B2B product that makes an impact?Camille is the Director of Content and Community at PeerSignal, the free resource that aggregates data, examples, and research for GTM leaders.Daniel and Camille get straight into talking about treating content as a product, pulling content ideas from your community, and the lessons Camille has learned that go beyond marketing.Plus you'll hear Camille's hot take on why you need to leave your ego at the door when it comes to effective content marketing.Follow Camille:LinkedIn: www.linkedin.com/in/camillehansentrent/Twitter: https://twitter.com/camilletrentFollow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.comTimestamps:00:00 Intro02:07 The Evolving Definition Of Content07:40 Meeting Your Customer's REAL Needs10:59 How To Execute A Great Piece of Content15:20 A Roadmap With Flexibility 20:15 Two New Ways To Measure Success28:15 A Marketing Hill To Die On31:14 Leaving Ego At The Door31:49 Advice That's Bigger Than Marketing33:32 Everybody Is A Beginner At SomethingHOW TO THINK ABOUT B2B CONTENT MARKETINGAs a marketing professional, you understand the importance of content marketing in reaching your target audience and building brand awareness. However, when it comes to B2B content marketing, there are some unique considerations to keep in mind. In this blog post, we'll explore some tips for effective B2B content marketing.Define your target audienceBefore you start creating content, it's important to understand who your target audience is. Who are the decision-makers in your target companies? What are their pain points, challenges, and goals? What kind of content do they consume, and where do they consume it? By answering these questions, you can create content that speaks directly to your audience and provides value.Focus on thought leadershipIn B2B content marketing, thought leadership is key. By positioning your brand as an authority in your industry, you can build trust with your audience and differentiate yourself from your competitors. To establish thought leadership, create content that showcases your expertise, such as whitepapers, case studies, and blog posts that provide insights and analysis on industry trends.Leverage social mediaSocial media can be a powerful tool for B2B content marketing, especially for reaching decision-makers who may be active on LinkedIn. Share your content on social media platforms, engage with your audience, and participate in industry conversations to build your brand's visibility and credibility.Use data to drive your strategyData can provide valuable insights into what kind of content resonates with your audience, which channels are most effective for reaching them, and what topics are trending in your industry. Use data analytics tools to track your content's performance, and use these insights to refine...

Dave is joined by Adam Schoenfeld (CEO at Keyplay.io) and Camille Trent (Director of Content & Community at Peersignal.org). They talk about community building for B2B SaaS, what it means to "build a media company", and how creating the Peer Signal community eventually led to building a new SaaS company called Keyplay.io, the "return to rigor" and other observations from the current landscape in B2B sales & marketing and more. Prior to KeyPlay Adam was co-founder & CEO at Siftrock (acquired by Drift) and VP Strategy at Drift.Send guest pitches and ideas to hello@exitfive.comExit Five on LinkedIn: https://www.linkedin.com/company/exitfive/Exit Five on Twitter: https://twitter.com/exitfiveco***Thanks to our 2023 presenting sponsors Demandwell, Jasper, and Zapier.This episode is brought to you by Zapier. Zapier empowers anyone to automate their work across 5,000+ apps, so that every person and business can move forward at growth speed. We power over 2.2 million businesses, from startups to Fortune 100, and we've been doing it for over a decade. Learn more + get started for free at zapier.comThanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more

Integrated marketing is a strategy for delivering a unified message across all the marketing channels your brand uses. It lets businesses have a cohesive narrative about their brand and have a significant impact with their campaigns. And with an integrated marketing strategy, you can deliver mixed media messages or communicate in an independent voice. But marketing across multiple channels is also a challenge. The more you use, the more difficult it becomes to ensure message consistency. Given the complexity of digital marketing channels, integrated marketing usually requires focused planning and effort, and that's where an integrated marketing strategy can be of great help. In this episode of Content Logistics, our host Camille Trent welcomes Ashley Faus, the director of Integrated Product Marketing at Atlassian. Ashley gets into the structuring of a marketing team and why it's important not to separate the content and distribution parts from product marketing. Ashley and Camille discuss integrated marketing, the importance of shared goals for creating the right content strategy, and Ashley's different roles.

Content marketing is a strategy to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. And if you want to stand out from the competition, you can create branded content that helps illustrate your company's point of view and evokes an emotional response from your audience. But you need to know your audience for this strategy to succeed. If you don't understand your ICP and audience, you won't know how to go to market and how to build a better product. So, you need to know what your audience wants from your product and content.In this episode of Content Logistics, our host Camille Trent welcomes Amanda Natividad, VP of Marketing at SparkToro. Amanda explains how you can create a successful content brand. Amanda and Camille discuss audience research, the ways to do it, and its benefits for the marketing team.

''Every B2B SaaS company should be a media company,'' says Melissa Rosenthal, the Chief Creative Officer at ClickUp and our guest on this episode of Content Logistics. In this episode, host Camille Trent sits down with Melissa to discuss the importance of B2B SaaS companies operating as media companies. Melissa emphasizes that by creating targeted content and building long-term connections with their audience, B2B SaaS companies can drive significant business growth. She also highlights the benefits of producing evergreen content, which can save time and resources in the long term.Throughout the episode, Melissa provides valuable insights and real-life examples to support her argument. She also offers practical tips for creating content that stands out in the feed. Melissa also highlights how to plan and execute a media strategy, including hiring and budget considerations. This episode is a must-listen for any B2B SaaS business looking to optimize its content marketing efforts and understand what it means to function as a media company.

On this Echo Chamber episode James, Dan, and Benji discuss the rising tide of conversation on LinkedIn around building Media Brands, specifically a recent post from Camille Trent, Director of Content & Community at PeerSignal.Discussed in this episode:Measuring the success of a media brandHow building a media brand incentivizes the right behaviorsWhat it takes to have a "Director of a B2B media" for your company

Learn how Camille Trent used LinkedIn to double email subscribers from 6k to 12k in just 1 month.

Writing a book seems like a daunting task, and it definitely requires a lot of hard work and patience. But the sooner you start writing, the better you'll eventually become.In this episode of the Content Logistics podcast, our host Camille Trent welcomes Diego Pineda, an author and a content marketing manager at Dooly. Diego is also a published author with a rich portfolio of fiction and nonfiction books. Camille and Diego chat about why you need to write about frameworks, not ideas; testing your ideas online; and the importance of gaining insight into your audience.

The job market is extremely hot right now, and many people are looking to build their careers and shift into better roles. But how do you evaluate different content marketing job opportunities to make sure you pick the best one? In this episode of the Content Logistics podcast, our host Camille Trent talks about the most vital factors to consider when evaluating your career path. She shares some tips for understanding whether a specific role or a company is the right choice for you. 

Content marketing is used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. And in a saturated market, content marketing can help brands stand out from the competition and reach audiences, adding value by providing informative and engaging content to drive brand awareness, loyalty, and ultimately, sales.But content marketing is not static, and it doesn't look the same now as it did ten years ago — just as it won't look the same in ten years. Today, content marketing comes in the form of websites, social media, podcasts, blogs, etc., and if you form your content marketing team, you must be careful in your selection, and choose only those who love the job.In this episode of Content Logistics, our host Camille Trent welcomes Mark Kilens, the CMO of Airmeet. Mark and Camille get into the importance of content marketing and how to build a content marketing team. They discuss who are good marketers and what falls under the purview of the content department.

When starting a podcast, the interview-based format is probably the most common. It provides a solid foundation for a company's podcast because you get an opportunity to leverage your guests' experiences. But interview-based podcasts do present their own challenges. In some situations, it's difficult to find a guest for a specific topic. And in other cases, your guests may cancel a recording session and throw off your entire production schedule.In this episode of Recorded Content, our host Justin Brown welcomes Camille Trent, the Director of Content & Community at PeerSignal. They break down the benefits of mixing things up by adding other formats to your podcast. The two also pinpoint why you should consider doing solo episodes, and how you can make this type of episode work for you.

Customer reviews are a great way to get valuable customer insights. And they are the best way to improve your product offering.Customer reviews are also a powerful form of social proof that can help you strengthen your brand image and better position yourself in the market.In this episode of the Content Logistics podcast, our host Camille Trent welcomes Nick Bennett and Jay Desai. Nick is the director of evangelism and customer marketing at Alyce, and Jay is the head of marketing at Captivate Talent. They talk about leveraging customer reviews as social proof, why you should systemize your review processes, and why it's important to have your own reviews page.

Developing an effective content strategy is a top priority for a lot of marketing teams. And marketers have to constantly stay up to speed with algorithm changes in order to rank their best content.But if you monitor the algorithm too closely and don't pay attention to your customers' questions, then your content may miss the mark (i.e., won't lead to revenue).And that's where a community-led content marketing strategy comes in. This type of strategy can help your team balance SEO requirements and customer questions.In this episode of Content Logistics, John Bonini, the Director of Marketing at Databox, joins our host Camille Trent to discuss community content. John shares how his company approaches it, why they decided to go in that direction, who is involved in the process, and why content writers should be reporters rather than columnists, at least at the beginning of their careers.

“Ungate all of your content. Provide all of your content for free without even asking for an email address.” But this advice is easier said than done.Ultimately, companies must create content to build awareness and drive growth. And SaaS companies have to articulate the value of their solution through content. But while some may profit from offering all of their content for “free”, others may need to use gated assets to meet their specific goalsSo is gated content really dead? Or is there a place for it?In this episode of Content Logistics, our host Camille Trent welcomes Marc Thomas, Head of Growth at Powered by Search. The two discuss gated content and when and how companies should use it. Marc also discusses lead generation and whether the term is relevant in 2022. He also shares valuable tips on how to grow your customer base and emphasizes the power of repurposed content.

Lately, we've witnessed the rise of community-led growth — a go-to-market strategy that relies on the impact, influence, and inputs from a strong, supportive community as the main lever for product and business growth. And having a strong community creates a win-win situation for your users and your business. But many have difficulties creating a good community because they do not understand what it means. If you really don't understand your customer or your audience, you're probably not going to be able to create a good community because a community is not just a place; it's much more than that.Joel Primack is the social and community specialist at Lattice, an advisor at Charla, and the co-founder of Revenue Era, a private community. He believes that community is less about what you actually see and more about how people feel in it.In this episode of Content Logistics, Joel gets into communities and when and why we need them. Joel and our host Camille Trent discuss community-led growth — what it is, how you go about it, and how it can benefit a company or entrepreneur.

According to Camille Trent—The Head of Content at Dooly—everything is content. And content generation is easy but can be difficult if you don't do it well. In this episode of The Content Callout, we cover what Camille's mantra means, talk about method marketing, and discuss how to leverage communities to make better content. Check it out!Outline of This Episode[0:58] Camille's rapid-fire tips[1:50] Everything is content[3:58] How to cultivate curiosity and apply it[8:44] Applying method acting to marketing[13:17] How to choose content that reflects your customer's life[15:51] Learning from communities and conversations Resources & People Mentioned“Everything is Copy” documentaryThursday Night Sales30 Minutes to President's ClubHow Did This Get Made? Procurement FoundryConnect with Camille Trent0m Connect on LinkedInFollow on TwitterDoolyConnect with The Content Callouthttps://www.contentcallout.com/Subscribe to The Content Callout onApple Podcasts, Spotify, Google Podcasts

So what happens when great company content meets professional sales?Dooly has the best of both worlds: great events, fun & consistent content, and a high-class sales team to match.Camille Trent and Saad Khan are joining to discuss how Dooly is crushing it out on social and how their sales team leverages brand exposure to open (and close) deals.Join us for The Enterprise of Social on:✅ How great branding changes sales conversations✅ Measuring and managing a high-volume event strategy✅ Ramping BDRs on social media✅ Aligning marketing & sales teams✅ Key drivers of social successJoin us to get a peek behind the scenes of Dooly's content engine & learn how it can change the sales motion!Follow Nicholas Thickett on LinkedIn: https://linkedin.com/in/nicholasthickettFollow Morgan Smith on LinkedIn: https://linkedin.com/in/morganjsmithVisit our site b2bpowerhour.com to learn more about our upcoming live shows, community, and more.

Camille Trent is the Head of Content at Dooly, a Sales software company for sellers to take meeting notes and automatically push them to Salesforce, as well as manage their pipeline. 100 employees, Series B. Camille dons B2B buyers' flip flops to share buying preferences for Marketing + Sales: ✅aware of vendors via peers/referrals/WOM/influencers via content/social/communities (tks to Marketing + Marketing's influence on peers) ✅learn about/try/buy vendors via peers, Google, consultants, agencies, review sites, and on website (tks to Marketing) with option for Sales ❌Turn off + tune out: telemarketing, email spam, LinkedIn spam (Sales Development)

Content marketing is used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media.  And it can be one of the most effective tools to help businesses grow.But not all companies are successful at creating a content marketing strategy. Some often focus too much on tactics and not enough on strategy, while others target too broad an audience. Also, the fact that different types of companies should have different marketing strategies is ignored.Fortunately, there are content marketing agencies that strive to create the best content for the web. One of them is Animalz, which provides high-quality content marketing to enterprise companies, startups, and VC firms.In this episode of Content Logistics, our host Camille Trent welcomes Ryan Law, VP of Content at Animalz. Camille and Ryan get into the importance of a content marketing strategy and the right approach to it. In addition, they discuss thought leadership as one of the tools for content strategy and how to create a content marketing strategy for different types of companies.

Maeva is the CEO of Flying Cat Marketing, an SEO agency for companies in martech, salestech and proptech. They help fast-growing B2B SaaS companies turn their website into one of their greatest inbound revenue channels through both SEO and content. They can help your SaaS by creating high quality content, convert visitors, and achieve 5-20% monthly growth.  Maeva has been a translator since 2009, speaks 5 languages and in her spare time she does improv theater and works on getting fluent in Italian. In this episode we cover: 00:00 - https://byldd.com/ (Byldd - MVP Development Agency Based in New York) 01:12 - Intro 02:50 - The Ideal Time For SaaS Companies Investing In SEO & Content Marketing 08:28 - Results When Creating Content & Building Links To The Website 12:04 - Analyzing Competitors' Content Process 15:58 - Tracking KPI's When Starting A Marketing Strategy 19:45 - Ranking, Topic Clusters & Value Keywords 22:21 - Allocate SEO Budget Between Link Building, New Or Old Content 24:17 - https://dofollow.io/ (Dofollow.io - Premium Link Building) 25:12 - Strategy For Optimizing The Content 26:41 - What Constitutes A Good Backlink + Paying Backlinks For Fast Results 29:27 - SEO Free & Low Cost Tips For SaaS Founders 32:48 - The History Behind The Flying Cat Marketing Name 34:15 - Maeva's Favorite Activity To Get Into a Flow State 35:10 - Maeva's Piece of Advice for His 25 Years Old Self 35:45 - Maeva's Biggest Challenges at Flying Cat Marketing 36:44 - Instrumental Resources for Maeva's Success 38:48 - What Does Success Means for Maeva Today 39:51 - Get In Touch With Maeva Get In Touch With Maeva: Maeva's LinkedIn https://flyingcatmarketing.com (Flying Cat Marketing Website) Mentions: https://www.linkedin.com/in/camillehansentrent/ (Camille Trent) https://www.linkedin.com/in/erinbalsa/ (Erin Balsa) Books: https://www.amazon.com.br/Deep-Work-Focused-Success-Distracted/dp/1455586692 (Deep Work by Carl Newport) https://www.amazon.com.br/One-Thing-Surprisingly-Extraordinary-Results/dp/1885167776 (The One Thing by Gary Keller) Tag Us & Follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram) More About Akeel: https://twitter.com/AkeelJabber (Twitter) https://linkedin.com/in/akeel-jabbar (LinkedIn) https://horizencapital.com/saas-podcast/ (More SaaS Podcast Episodes) https://horizencapital.com/saas-consulting-services/ (SaaS Consultants) https://horizencapital.com/how-to-value-saas-business/ (Learn How to Value a SaaS Company)

Companies create content in various formats, including text, audio, and video. But there's no such thing as one-size-fits-all in terms of content strategy. Therefore, companies that acknowledge the importance of content marketing (more and more do, especially in the tech space) put a lot of thought into creating a high-quality content team that thinks out of the box. However, that's easier said than done as content evolves, and companies must stay on top of trends to stay relevant and meet customers' needs. Fortunately, many successful content creators/team members like Bridget Poetker and Brendan Hufford are willing to share valuable tips to make the job of aspiring content creators easier.Bridget and Brendan join host Camille Trent in this episode of Content Logistics. The three discuss different content roles, the importance of a great content leader, things to consider when creating/joining a content team, and how company culture can make or break a content team.

► What exactly is 'category content'? Camille Trent is Head of Content at Dooly & she has load of top advice to offer!

Organic traffic is essential to online strategy, and so it's the primary goal of many companies that implement a digital system to acquire customers.To this end, companies strive to create good content to reach the right audience through their digital channels. But it's not enough to have amazing content; people have to see it. Even large brands have to focus on building links to better their search ranking.That is why there are companies that do off-site SEO work that could improve your search presence and contribute to your brand image. One of them is uSERP.In this episode of Content Logistics, our host Camille Trent welcomes Jeremy Moser, the CEO of uSERP. Camille and Jeremy get into the importance of off-site SEO work and investing in it. They discuss link building, SEO tools, and which activities actually work.

Marketing offers plenty of room for creativity and innovation. It's a perfect opportunity to expand your brand's visibility and develop customer loyalty. But if you want to make the most out of a marketing campaign, you need to keep the bigger picture in mind.In this episode of the Content Logistics podcast, host Camille Trent welcomes Benyamin Elias, the Director of Growth Marketing at Podia. They talk about Podia's latest creator fellowship campaign, the benefits of running such a buzz-worthy program, and how to generate original content from marketing campaigns.

Website optimization, which primarily involves changing the content and HTML code, is used to improve a site's overall ranking. But for most businesses, it's challenging to find untapped opportunities in today's highly competitive SERPs. In this episode of Content Logistics, Camille Trent welcomes Steve Toth, SEO advisor and the former SEO Manager at FreshBooks. Camille and Steve get into how to grow your website from 0 to 50k clicks per day. And they talked about the importance of using Google tools, Chrome extensions, SEO tools (SEO Minion and Ahrefs), keyword clustering tools, and text tools.

A lot of brands are telling stories that are only relevant to customers ten years ago. To be on top of your content game now, you have to iterate and control the delivery of your content. Many companies write blogs that nobody ever sees. That's because they probably do not own their content or distribution. But what if they have it all but still don't have a content engine that works? How should they expand distribution and make buyers believe in their content? In this episode of Content Logistics, our host Camille Trent welcomes Chris Walker, the CEO, and Founder of Refine Labs. They get into the logistics of content marketing, the importance of distribution and forcing functions, and explain why content marketing should be owned in-house.

Content marketing is a key component to your overall marketing strategy. And getting your content in the right hands is always a challenge. But most businesses really struggle with creating content that will rank high in SERPs.Therefore, companies must invest more time — not just money — to determine how to create content that will bring value to their target audience, promote their brand without being too pushy, and follow SEO rules (even though they are constantly changing). In this episode of Content Logistics, our host Camille Trent chats with James Scherer, the VP of Growth at Codeless, about pillar pages. James breaks down the content creation process, emphasizing the synergy between people and tools, and explains what every piece should contain to rank high on the SERP. He also shares real-life examples of the effective use of the pillar post structure.

“Relying on your product marketer to be the only person that understands and talks to customers is a mistake.”Hello Hello! On episode 63 of the Flying Cat Marketing podcast, we sat down with Camille Trent, the head of content marketing at Dooly, to discuss product marketing, its importance, and how content and product marketers can work together closely to bring value to the whole team. We start by asking the question: Are all content marketers product marketers?Dooly is a sales enablement platform for revenue teams. The platform helps sales leaders, frontline managers, and account executives to close more deals and be more productive by making it easy for them to collect the right information and ask the right questions. In this episode, we do a deep dive into product marketing and answer questions like: What is product marketing? What exactly do product marketers do? What makes them an essential part of any company? And what can content marketers learn from them that would enable the content team to have a better understanding of the company and their clients?According to Camille, “both product marketers and content marketers are storytellers and they should be working together to figure out what story they want to tell.” It's important for content marketers to deeply understand their audience and product just as much as product marketers do. Content marketers need to ask themselves questions like: “what problem are we trying to solve and who are we trying to solve it for?” Tune in to understand the why behind this piece of advice and learn how these two teams of marketers can work together better.Camille also tells us about how she provides the writers on her team with subject matter expertise. Making sure to point the writers in the right direction, building a content matrix, and making sure the writers understand the essence of the company are just some of the ways you can help writers out.If you're interested in learning more about how marketers can be more product-driven and what content marketers need to learn from product marketers, then this is definitely the episode for you.In this episode: Are all content marketers product marketers? What is product marketing and why is it crucial?How to help writers with gathering subject matter expertiseCan product marketing be outsourced?How can copywriters work more closely with the product marketing teamWays for marketers to be more product-drivenConnect with Camille Trent on LinkedIn:  https://www.linkedin.com/in/camillehansentrent/-----------------------------While you're hereFollow Flying Cat Marketing on the following channels to get more tips, tactics, and knowledge on content marketing:Listen to the Flying Cat Marketing Podcast on Spotify: https://open.spotify.com/show/7dCyOzFGosoNYJhbDOvfQdApple Podcasts: https://podcasts.apple.com/us/podcast/flying-cat-marketing-podcast/id1535206202?uo=4Stitcher: https://www.stitcher.com/s?fid=579505&refid=stprFollow me onInstagram: https://www.instagram.com/flyingcatmarketing/Linkedin: https://www.linkedin.com/company/flying-cat-marketing/

Camille Trent is the head of content at Dooly, where she helps sales teams close more deals, faster. When she's not writing, she's hanging out with her pup and two favorite redheads. Or she's trying to coach the Portland Trail Blazers to victory from her couch. Here are a few of the topics we'll discuss on this episode of Long Story Short:  How to develop content strategy that successfully breaks through the noise The value of authentic, approachable content - and how to develop it Showing the tangible impact of brand, both for the company and as an individual Using ‘method marketing' to better relate to your audience and keep your finger on the pulse of your market How training to understand your audience is an ongoing process for marketers The best way to leverage the power of personal branding Resources:State of Demand GenThe Growth Hub SEO for the Rest of UsMade to StickNever Split the DifferenceConnect with Camille:LinkedInDooly on LinkedInConnect with the Host:Jeff Sirkin on LinkedInConnect with Sirkin Research:WebsiteTwitterInstagramLinkedIn

If you're in marketing and sales, you're on LinkedIn. And most professionals use it in the most meaningful way, giving their best to help people solve problems, learn a new skill, or find a new job.But marketers, especially those who have just started their careers, sometimes feel insecure when posting on LinkedIn. They often forget that they're experts in terms of their experience and that they have more authority to speak on things they know more about than anyone else.In the new episode of Content Logistics, Camille Trent welcomes her ex-coworker, Zoë Hartsfield, the Community Manager at Spekit. They share the best practices for posting on LinkedIn, things to keep in mind when starting from zero, and the best ways to apply the 30/60/90 plan for engaging with the LinkedIn community.

If there's one thing B2B content teams get a lot of that's requests:“We need a one-sheeter on our new product feature!”“Our widget is live … let's draft a press release!”“Can you help me write a blog about [my obscure hobby that I think is interesting but that our audience couldn't care less about]?”Ah, the familiar scent of fielding content requests—while trying to make an impact on the metrics that matter (velocity, win rate, average deal size, etc.). The content conundrum is real: How do we differentiate our messaging?How do we change up content format for a better buyer experience?How do we use content throughout the buyer's journey to enable the revenue team and create engaged buyers?On the latest episode of The Marchitect, Rowan Noronha, Founder of the Product Marketing Community, and Adam McQueen Content Marketing Manager at Klue, chatted with three content pros: Eddie Shleyner, Founder of VeryGoodCopy, Erin Balsa, Chief Picky Editor at Erin Balsa Content Marketing, and Camille Trent, Head Content Droid at Dooly. Each shared their top tips for creating compelling B2B content in 2022.

Product-led SEO is a next-level SEO strategy that can help companies attract a larger audience and add more visibility to their products. And it is a pretty efficient technique that focuses more on revenue instead of rankings. After all, that's what SEO is all about.But product-led SEO doesn't work for everyone. So, instead of investing in product-led SEO, local businesses should stick with Google My Business profiles and Yelp pages since these channels can help owners attract the right audience more efficiently.In this episode of Content Logistics, Camille Trent welcomes Eli Schwartz, a best-selling author and an SEO expert and consultant with long-standing experience at various companies. They chat about the essence of product-led SEO, companies that can benefit from it, and when companies should bet on product-led SEO to foster their growth.

Camille Trent is the Head of Content at Dooly, a workspace software that makes sales less painful. She joins the podcast to discuss internal marketing and internal activation. The key is making it fun and not forcing it on employees. Most companies already have great content and need to be putting more time and effort into distribution, so it reaches the right audience. 0:00 Intro 1:00 Conversation with Camille 1:55 Copywriting and distribution 4:53 Packaging content 5:42 Avenues of distribution 8:39 Investing in community 14:20 Relevant engagements 15:52 Internal activation 22:40 Measuring success of campaigns 29:26 Connect with Camille and Dooly 31:10 Outro Join The JuiceSign up for The Blend (weekly newsletter from The Juice)Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Camille:| Twitter | LinkedIn | Podcast | DoolyFollow Brett:| Twitter | LinkedIn 

If you want your company to grow, you need to have a strong online presence. In order to do so, you need a well-thought-out content strategy. But creating a plan that drives success includes having a team of professionals experienced in connecting with your ideal customer across different platforms.We all use email as the primary channel for business communication, but many now believe email is not an effective way to connect with your audience. However, most people are subscribed to at least one newsletter and it's still a marketing tool worth considering.In this episode of Content Logistics, Ashley Guttuso joins our host, Camille Trent, to discuss the recent rise of the newsletter, the ways SaaS companies should use them, and the difference between approaching your audience via social media versus sending them a newsletter.

Building an online presence involves identifying your ideal customer, creating appealing content, and hanging out where your audience is located. But, that is easier said than done because many companies, especially B2B, question whether they should be using platforms such as TikTok.So, for all the B2B marketers out there, our guest Stephen Pope has some pretty valuable advice. First, don't overthink it. If you are on TikTok, so are your customers, for sure. Second, TikTok is not just about people dancing. Yes, it revolves around entertainment, but who says entertaining content cannot be educational or motivational? Have we piqued your curiosity?If so, tune in to this episode of Content Logistics. Our guest is Stephen Pope, the Founder and CEO of SGP Labs. Stephen and our host, Camille Trent, discuss why B2B companies should consider TikTok and how to make the most out of it, especially for building trust and brand awareness. 

Welcome to this special SaaS Breakthrough episode with our host, Ashley Levesque, covering the 7 Best Marketing Campaigns we observed in 2021.From LinkedIn to email marketing, you'll learn how to replicate these results-driven campaigns. Enjoy!Notes:- 01:45 Paul Cowan at FreshBooks- 05:15 Thomas Peham at Storyblok- 09:40 Alan Silvestri at Growth Gorilla- 17:15 Camille Trent at Dooly- 24:10 Breezy Beaumont at Correlated- 31:15 Thomas Paris at Hoppier- 39:25 Christi Williams at HubSpot

I have so much respect for Camille Trent, make sure you follow her on LinkedIn to get a taste of her content. Camille Trent is Head of Content at Dooly. She's also an advisor for Swpely. Prior to Dooly, Camille was Managing Editor at MarketerHire and prior to that she was founder and lead copywriter of her own company, Camille Trent Consulting. Dooly was founded in 2016, has 87 people, is based out of Vancouver, and has raised Series B ($102.3M total). So here's the problem that Dooly solves for: only one third (!) of sellers are actually hitting quota. Imagine you had the best instincts from every person across the revenue team (including marketing) to help you close deals so you could hit your number. That's what Dooly helps with. Also they're not really into that "hustle and grind" sales culture, so that's kinda cool too. Here's what we hit on in the episode: What does marketing mean to you? What about content; Big marketing/content trends that startups need to start/keep exploring (HINT: community, conversations, and don't forget to just ask your target buyer questions that matter e.g. what they like to read, who they follow, podcasts they listen to, etc.); What content does Dooly's target audience (salespeople) like; How do you balance the qualitative data vs. quantitative data when you look at content's impact on the business; Dooly's "Fire Talks" - what happened to them, are they coming back (I added a link to that below if you're interested); Marketing content - what has worked well for Dooly? What content across what channels? (HINT: double down on LinkedIn, memes, teardowns, webinars, analyze existing content to find what's working); How big is your marketing team and how'd you create a content system; Marketing content - what are the challenges, what are you trying to figure out (HINT: scaling, building a repeatable system, finding the right writers and designers); How did you find your top writers? Camille shares her tips; How Camille thinks about good copywriting that "works"; Camille's son Teddy said hello at the end of the show! What a treat! You can reach Camille on LinkedIn: www.linkedin.com/in/camillehansentrent/ Find out more about Dooly: https://www.dooly.ai/ Check out Dooly's: Fire Talks This episode is exclusively sponsored by Manifest Commerce, helping merchants with earth friendly e-commerce fulfillment. You can check them out here: www.manifestcommerce.io For more content, subscribe to Modern Startup Marketing on Apple or Spotify (or wherever you like to listen). You can find Anna on LinkedIn: www.linkedin.com/in/annafurmanov or visit this website: www.furmanovmarketing.com Thanks for listening! --- Send in a voice message: https://anchor.fm/anna-furmanov/message

Customer happiness is key to the success of every business. And many SaaS companies pride themselves on putting the customer first and prioritizing customer experience over other aspects of the business.But how many of them actually hear what their customers are saying? The time has come to put the spotlight on customer stories.In this episode of the Content Logistics podcast, our host Camille Trent welcomes Andrei Faji, the Director of Engagement Marketing at PandaDoc. They get into the incredible value of customer stories, the difference between customer stories and case studies, and how to create content that serves and inspires customers.

Every experienced content creator who shares their content on LinkedIn would probably agree that posting frequently is key to success. But, what happens when your activity is so high that it awakens suspicions and amounts to a violation of the platform's terms and conditions. In this episode of Rep Your Brand, Camille Trent joins our host Nick Bennett to share what it was like to be suspended on LinkedIn, why she was banned, and how she managed to recover her account.Camille believes consistency is the way to build a personal brand on LinkedIn, but she also says it should not be the only platform where you connect with your audience. Following her own advice, Camille hosts a podcast and is considering creating a newsletter.

Content repurposing. Everyone is talking about it. I think we all understand the general concept: Create content in one format and then chop it up into micro content in a variety of other formats. The details of how to do this are a bit more elusive. We talked to Ben Reese about this a few episodes back, and now you can listen to how Camille Trent and her team executed a similar strategy, repurposing webinar content, with an extra layer of paid media video ad distribution, to generate hundreds of high intent leads for Marketer Hire (NOTE: she is now the head of content at Dooly, but this case study was too good to pass up). What you'll learn in this episode: How to create your pillar strategy - what niche you want your content to focus on. The logistics to running a webinar and how to repurpose them into ad content. What types of headlines work well for ads How often to refresh your ad content How many people do you need to execute this content repurposing playbook (hint: it's not as many as you think) Camille's recommendations: Your business model should drive your lead funnel and lead form strategy. Give people the content and context so that they can make their decision. You don't need any fancy tech to run quality webinars Post content organically first, before putting money behind it in ads (NOTE: This only works if your company page has enough followers or if your personal account has the right audience) You need to curate your feed when coming into a new industry as a marketer Ensure that you understand the channels you are looking to repurpose content in, as that will guide the type of content you pull out of the main piece. Consistent persistence - you just need to keep creating and publishing content. You aren't always going to feel it, but you have to push through it. Focus on the channels you are already in, and making them marginally and incrementally better over time instead of always chasing the new shiny object when it comes to content creation. You'll need to listen to the full episode if you want to hear the Lightning Round, but here are a few highlights: Camille is looking forward to testing how a template library can drive effective traffic Camilly loves her password manager - nobody likes memorizing passwords. Camille isn't a fan of the phrase “adding value” and neither am I Proofpoint's POV:Many marketers, especially in very technical industries, struggle with content development. The struggle because the subject matter is so technical that the marketer isn't able to get deep enough to develop the content themselves. At least not content that a decision maker in the industry will care for or find valuable. They struggle because they aren't able to get their SMEs to create enough content. This is where using video (whether it be webinars, podcasts or video series) as your content engine can work wonders. Once you have the raw content developed, the marketing team can then spend their time cutting it up, repurposing it in various formats, and also focusing on effective distribution. Relevancy and timeliness are key in marketing and the best way to get both is to use SMEs who live and breathe the subject matter to create the content. The marketing team can facilitate the content creation, but the SMEs are actually submitting the subject matter. The way to do this, is to ensure that as much as possible you work your content creation into already existing workflows. So if you are already running webinars, see if you can repurpose those into podcast episodes and micro content for ads and organic. You can also create summaries and recaps which help with organic ranking and traffic. As an added bonus, having the SMEs creating the content allows you to more easily activate these people on social by providing them with the awesome content they helped create. You can simply cut up the long-form video and send the SME several short clips and say “hey, you provided some really awesome nuggets, you should totally share this with your network!”. A bit more about Camille:Camille is a content marketing extraordinaire. She is a LinkedIn thought leader - and I don't use that word lightly. She not only provides valuable educational content around content marketing, but she also likes to entertain her audience with things like this. Helpful Links & Resources: Connect with Camille on LinkedIn: https://www.linkedin.com/in/camillehansentrent/ Check out Content Logistics Podcast: https://motionagency.io/content-logistics-podcast/ Follow Dooly on LinkedIn: https://www.linkedin.com/company/dooly/ Connect with Mike & Gaby at Proofpoint: Mike's LinkedIn Profile: https://www.linkedin.com/in/mikegrinberg/ Gaby's LinkedIn Profile: https://www.linkedin.com/in/gabriellaisrael/ LinkedIn Company Profile: https://www.linkedin.com/company/proofpoint-marketing-llc Proofpoint YouTube Channel: http://bit.ly/ProofpointonYouTube Proofpoint Website: www.proofpoint.marketing

Content repurposing. Everyone is talking about it. I think we all understand the general concept: Create content in one format and then chop it up into micro content in a variety of other formats. The details of how to do this are a bit more elusive. We talked to Ben Reese about this a few episodes back, and now you can listen to how Camille Trent and her team executed a similar strategy, repurposing webinar content, with an extra layer of paid media video ad distribution, to generate hundreds of high intent leads for Marketer Hire (NOTE: she is now the head of content at Dooly, but this case study was too good to pass up). What you'll learn in this episode: How to create your pillar strategy - what niche you want your content to focus on. The logistics to running a webinar and how to repurpose them into ad content. What types of headlines work well for ads How often to refresh your ad content How many people do you need to execute this content repurposing playbook (hint: it's not as many as you think) Camille's recommendations: Your business model should drive your lead funnel and lead form strategy. Give people the content and context so that they can make their decision. You don't need any fancy tech to run quality webinars Post content organically first, before putting money behind it in ads (NOTE: This only works if your company page has enough followers or if your personal account has the right audience) You need to curate your feed when coming into a new industry as a marketer Ensure that you understand the channels you are looking to repurpose content in, as that will guide the type of content you pull out of the main piece. Consistent persistence - you just need to keep creating and publishing content. You aren't always going to feel it, but you have to push through it. Focus on the channels you are already in, and making them marginally and incrementally better over time instead of always chasing the new shiny object when it comes to content creation. You'll need to listen to the full episode if you want to hear the Lightning Round, but here are a few highlights: Camille is looking forward to testing how a template library can drive effective traffic Camilly loves her password manager - nobody likes memorizing passwords. Camille isn't a fan of the phrase “adding value” and neither am I Proofpoint's POV:Many marketers, especially in very technical industries, struggle with content development. The struggle because the subject matter is so technical that the marketer isn't able to get deep enough to develop the content themselves. At least not content that a decision maker in the industry will care for or find valuable. They struggle because they aren't able to get their SMEs to create enough content. This is where using video (whether it be webinars, podcasts or video series) as your content engine can work wonders. Once you have the raw content developed, the marketing team can then spend their time cutting it up, repurposing it in various formats, and also focusing on effective distribution. Relevancy and timeliness are key in marketing and the best way to get both is to use SMEs who live and breathe the subject matter to create the content. The marketing team can facilitate the content creation, but the SMEs are actually submitting the subject matter. The way to do this, is to ensure that as much as possible you work your content creation into already existing workflows. So if you are already running webinars, see if you can repurpose those into podcast episodes and micro content for ads and organic. You can also create summaries and recaps which help with organic ranking and traffic. As an added bonus, having the SMEs creating the content allows you to more easily activate these people on social by providing them with the awesome content they helped create. You can simply cut up the long-form video and send the SME several short clips and say “hey, you provided some really awesome nuggets, you should totally share this with your network!”. A bit more about Camille:Camille is a content marketing extraordinaire. She is a LinkedIn thought leader - and I don't use that word lightly. She not only provides valuable educational content around content marketing, but she also likes to entertain her audience with things like this. Helpful Links & Resources: Connect with Camille on LinkedIn: https://www.linkedin.com/in/camillehansentrent/ Check out Content Logistics Podcast: https://motionagency.io/content-logistics-podcast/ Follow Dooly on LinkedIn: https://www.linkedin.com/company/dooly/ Connect with Mike & Gaby at Proofpoint: Mike's LinkedIn Profile: https://www.linkedin.com/in/mikegrinberg/ Gaby's LinkedIn Profile: https://www.linkedin.com/in/gabriellaisrael/ LinkedIn Company Profile: https://www.linkedin.com/company/proofpoint-marketing-llc Proofpoint YouTube Channel: http://bit.ly/ProofpointonYouTube Proofpoint Website: www.proofpoint.marketing

A chatbot has become an indispensable marketing tool for SaaS and software companies. And it can benefit your business in many different ways, from engaging your customers to helping you gain a better understanding of their pain points and needs.But still, most companies fail to employ chatbots effectively. As a result, their chatbots come off as too pushy, incomplete, or irritating. You can easily avoid these rookie mistakes and use chatbots to your advantage.In this episode of the Content Logistics podcast, our host Camille Trent welcomes Brendan Hufford, the Founder of Growth Sprints, the former Growth Content Marketer at Active Campaign. Camille and Brendan get into the best chatbot openers, how to set them up to achieve your business goals and who can benefit the most from implementing chatbots.

For brands that are serious about encouraging employees to build both the company brand and the employees' personal brands, through employee advocacy; marketers need to empower employees to get started and gain momentum, with generating and sharing content.At the heart of employee advocacy is employees' ability to develop and share valued-added content with their network. That is where most employees shy away. In this episode, Camille Trent, Head of Content at Dooly (and one of my content marketing faves on LinkedIn) will share tips taken from her own personal experience about how employees can:1. Get started in creating content...it isn't as hard as you think; and2. Improve their ability to create valuable content on social media.ABOUT CAMILLECamille Trent is the head of content at Dooly (Dooly.ai), where she helps revenue teams close more deals, faster. When she's not writing and planning content, she's hanging out with her pup and two favorite redheads. Or she's trying to coach the Portland Trail Blazers to victory from her couch.  Follow Camille on LinkedIn - http://linkedin.com/in/camillehansentrent ABOUT WORKSHOP (Season 2 Sponsor)Workshop is an internal marketing platform for creating beautifully branded, employee-specific campaigns. It replaces any internal email tool that you have and integrates with the other communication channels your team uses the most (including Slack, Sharepoint, and Microsoft Teams).Head on over to useworkshop.com/marketing to learn more and download their complete guide to building an employee advocacy program.  Thank you for tuning in to Episode 2 of Season 2. Do share this podcast with anyone who'll find it valuable.The next episode will be released on November 12, 2021.

B2B is a bit of a misnomer since all marketing is people marketing to people. B2B buying teams are individuals with personal interests, goals, and needs who are also looking for business value to move their companies forward. The best B2B marketing is a blend of personal engagement and education, brand-building and demand generation. In today's episode, I'm talking with Camille Trent, who is Head of Content at Dooly, a connected workspace for revenue teams. Dooly does an amazing job of bringing B2C tactics to B2B marketing, and Camille has plenty of insights for SaaS marketers looking to bring a bit of fun to their campaigns. ✨ Transcript with Key Takeaways Mentioned in the show: ✨ Camille's podcast: Content Logistics ✨ Check out Dooly ✨ Connect with Camille on LinkedIn

Writing high-quality blog posts requires talent and top-notch research skills. But, unfortunately, many writers lack the basic knowledge of what it takes to do proper research. As a result, we have the internet packed with articles providing inaccurate or outdated information. Therefore, in order to eradicate this practice, managers need to educate their writers on how to look for reliable information sources and adequately implement collected data into their work. Otherwise, they can cause the company to lose customers' trust because of low-quality content published on their websites. In today's episode of Content Logistics, our host, Camille Trent, chats with Erin Balsa, the Director of Marketing at The Predictive Index. Erin and Camille discuss the importance of proper data research, the difference between blog posts and research reports, the steps required to create research reports, and why B2B companies can benefit from them.

Companies, especially startups, need marketing to attract audiences and promote their products or services. But startups often don't have enough resources to try paid social advertising or invest in more comprehensive marketing campaigns. So is there a viable marketing solution for seed-stage companies?Aside from well-thought-out SEO strategies, startups can benefit from middle-of-funnel content approaches. When focusing on the middle, it can help companies accomplish a few objectives, including raising awareness around their products. Some of the best middle-of-funnel content examples are comparison guides, templates, and other similar pieces.In this episode of Content Logistics, Camille Trent welcomes Josh Spilker, the Head of Marketing of Friday. Camille and Josh discuss the basics of middle-of-funnel content strategies, provide the best real-life examples of this approach, and give a valuable piece of advice to content marketers trying to launch an SEO program for startups.

There are more and more companies that are deciding to work with freelancers instead of traditional full-time employees. And we can expect the need for freelancers to continue to grow even in the years to come. It's pretty obvious why this partnership model is so appealing to both businesses and contractors: greater independence and flexibility are just some of the perks.But anyone that has either been a freelancer or hired one knows it's not all rainbows and unicorns. Just like any business relationship, freelancing demands hard work, time, and dedication. And it requires a commitment on behalf of both parties.In this episode of the Content Logistics podcast, Camille Trent introduces Brooklin Nash, the Head of Content at Sales Hacker and Outreach. During his 7+ years of content marketing experience, Brooklin has been both a freelancer and an employer. Camille and Brooklin discuss the most common mistakes businesses make when hiring freelancers, why some partnerships go wrong, and how to hire good freelancers for your projects.

Webinars have been in the marketing toolbox for quite a long time. And, if used appropriately, they can be used in every stage of your entire marketing funnel.But most brands today don't know how to set up an effective webinar strategy and give their audience exactly what they want. Marketers are instead relying upon antiquated tactics and are missing out on a big opportunity to connect with customers.In this episode of Content Logistics, Camille Trent welcomes Ashley Levesque, the VP of Marketing at Banzai, a modern event platform that empowers marketers to produce revenue-generating events. During the conversation, Ashley outlines the process companies can use to implement an effective webinar strategy.Ashley herself has hosted hundreds of engaging webinars, and she knows all about what makes a good live event. She thinks marketing is about relationship building, and webinars are a perfect two-way communication platform for building those relationships.

Product-led content can be an essential part of your marketing strategy if you're looking to build trustworthy and long-term relationships with your clients. And it's the best way to present your product without coming off like a sales pitch. However, if you want to create high-quality product-led content, you'll not only need a top-notch writer, you'll also need someone who knows your product.In this episode of Content Logistics, Fio Dossetto, the Editorial Lead at Wildbit, joins our host, Camille Trent, to discuss the secrets behind crafting product-led content. Fio starts by giving a pretty interesting explanation about what product-led content is and how it can benefit businesses.She also talks about SEO as part of content marketing and explains why companies should optimize their content. As she says, it is not necessary to create a lot of new content; you can use articles you already have and optimize them.You create product-led content to help customers solve a particular problem. So, this type of content is not just about optimization and keywords. Remember, behind every piece of content is a human being, so let your customers feel that.

Camille Trent is the Head of Content at Dooly, the fastest way to update Salesforce. Some content marketers thrive on being a jack of all trades. This is especially true of Camille. Her background spans advertising to copywriting to product marketing, and she draws on all of those skills today. Startups are Camille's current sweet spot, and she has a clear knack for getting inside the heads of others—whether that's the sales team or her customers—in order to best understand how content should work from the inside out.   In this episode, Allie and Camille discuss transitioning from advertising to content marketing, and striking a balance between a creative contributor and a creative catalyst. When Camille is not writing, she's hanging out with her pup and two favorite redheads. Or she's trying to coach the Portland Trail Blazers to victory from her couch.Follow Camille Trent on LinkedIn or Twitter. Check out DoolyConnect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

This short clip is part of a podcast interview that I did with Camille Trent, who is now Head of Content at Dooly. Camille shares her advice and tips: - It all starts with good communication - Then level up by adding personality The problem people make is trying to overcomplicate content. Just simplify it. What point are you trying to get across? What's the value? What do people actually care about? How can you make people feel it? Don't try to get clever with your copywriting.

Google Docs and Microsoft Office might offer some of the most popular agenda templates out there, but they're basic and not suitable for specific industries. And Hypercontext saw an opportunity to capitalize on this gap. The company decided to develop specific agenda templates and created an entire library for marketers, engineers, and sales teams. In this episode, Camille Trent chats with Hiba Amin, the Senior Marketing Manager at Hypercontext. Hiba discusses the benefits of producing a series of popular templates tailored to first-time managers, engineers, and sales teams. According to her, the Hypercontext agenda template library succeeded because the company had a clear goal in mind - the end-user.Hiba further discusses how marketers should listen to their customers and consider their input when creating content and ultimately improving the core product.

"Everything's content," says Justin Simon, the Global SEO and Content Lead at TechSmith. Justin and host Camille Trent discuss the differences between creating content and repurposing older content. Justin explains how most content teams are under constant pressure with trying to "reinvent the wheel" and are directed towards new content initiatives. But the truth is, there's so much space for improving the old pieces already out in the world. As Oscar Wild once said, "You can't be overdressed or overeducated." It's the same with the audience. The audience is an ever-growing category, so there's no danger of over distributing your content. In addition to refreshing content, the two also touch upon social media distribution strategies. They conclude that not every channel is suitable for every business. However, Justin says, you need to experiment in order to really know what's working for your company. The conversation also gets into the importance of understanding your customer and using this rapport to build your content strategy. And in order to reach your customers, it all comes down to making the most out of the content you already have in place. For example, not everyone likes to read blog posts or watch webinars, but you might be able to reach them with exciting tweets - all stemming from a blog post or long-form webinar. 

My guest today is Camille Trent, head of content at Dooly. You'll learn how to: Optimize for learning, and discover which content strategies might work best for you. Find the right network and social media space. Create more content in less time, and measure what really matters. --- Send in a voice message: https://anchor.fm/marcusschaller/message

We asked questions. She delivered. We all learned something. Terry and Dan interviewed Camille Trent on The Copy Corner to give an inside look into her LinkedIn content strategy. A strategy that has helped her get over 11K followers (and counting), become the Managing editor of MarketerHire, and become an original voice for marketing content on LinkedIn. So, if you want to learn: • How Camille comes up with fresh ideas to post about (and how you can steal this strategy) • One essential thing you should do besides posting content to grow your brand on LinkedIn • Key metrics to review when creating LinkedIn content • Is it worth using up all the characters in your post? • And more helpful strategies to create content with personality

In this podcast episode, Jesus McDonald interviewed Camille Trent who is the managing editor at MarketerHire. A copywriter and marketing nerd, she's passionate about helping freelancers and creatives recognize their value and get the knowledge they need to win long term. When she's not writing, she's hanging out with her pup and two favorite redheads. Or she's trying to coach the Portland Trail Blazers to victory from her couch. Talking points: 1. What inspired Camille to choose a career in copywriting 2. Some valuable things that Camille learned as a freelancer that she carried over into her current position 3. Feeling disadvantaged in her advancement as a woman 4. Top three books Camille is reading on copywriting 5. What MarketerHire does as a company and what differentiates them from other companies 6. Advice or tips for entrepreneurs and marketing professionals that want to be better at copywriting MarketerHire: marketerhire.com Camille Trent: linkedin.com/in/camillehansentrent For business inquiries, send Jesus McDonald a LinkedIn message.

Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing a good job for good people. It is organized by Funky Marketing. Your host is Nemanja Zivkovic, CEO, and Founder of Funky Marketing. This episode is a part of the Funky Marketing Top Voices awards, and Camille Trent is one of those voices. Camille is a pretty even split of Phoebe and Monica -- a creative type who gets a little too competitive on the racquetball court. She's also the managing editor at MarketerHire. If you're into fancy bullets, she has those as well: ✦ Copywriter and brand strategist with experience working in-house, freelance, and at an agency. ✦ Specialties: website copywriting, social media content ✦ Chill unless watching her Portland Trail Blazers blow another lead, then all bets are off. Dame Lillard for prez. Bonus: She can also put together a decent ad layout if the designers are out (Adobe Creative Suite skillz) We talked about some great things. How to Optimize Your About Us Section on LinkedIn? Childhood Play and Imagination are Important for Creativity How to Find Inspiration for Writing? Two Main Challenges of Copywriting Daily. Advertising Internship: Joining Creativity and Business What's It Like Working at the Big Agency? Tapping into Local Marketing and Distribution Social Media for Small and Medium Business MarketerHire: Marriage of Content Writing and Social Media Bad Marketing vs. Good Marketing ( Funky one) How to Get More Real-time Customers Insights and More Value for Free? On Repurposing Content: Create Once, Distribute Forever Should Decision-Making Be Influenced by Tracking? What Are Good Work Ethics? Thinking Creatively and Using the Client's Voice and Sentiment Building Personal Brand on Linked In Pays Off in the Long Run What's the Fun Part of Working in a Startup? Find more info about Camille and what does she do using the links: https://www.linkedin.com/in/camillehansentrent/ https://marketerhire.com/ Find more info about Funky Marketing and Nemanja: https://funkymarketing.net/​ https://www.linkedin.com/in/zivkovicnemanja/ Enjoy listening, subscribe, and send us feedback! --- Send in a voice message: https://podcasters.spotify.com/pod/show/funky-marketing/message

We're excited to have Camille Trent, the Managing Editor at MarketerHire.com with us as a guest for Episode No. 3 of the Leap Frog Collective podcast. Camille's history as a copywriter, brand manager, and digital marketer is well-documented, and her voice in the marketing community on LinkedIn is powerful and dynamic. Camille's background on MarketerHire.com and the niche they're filling in matching freelance marketers with those who need them is insightful and shows how clearly they're addressing this niche. She also gives some great tips on personal branding, and how she's built a very engaged following of almost 7K on LinkedIn.

“You don't have to be a lifestyle brand to write copy with a pulse.”  – Camille Trent   On this episode of The Leadership Locker, MarketerHire managing editor Camille Trent talks about the do's and don'ts of copywriting. Listen in as Rich and Camille discuss copywriting vs. content writing, using data to measure the effectiveness of your content, and why being a good writer doesn't necessarily mean that you are a good copywriter. Camille Trent is the managing editor at MarketerHire. A copywriter and marketing nerd, she's passionate about helping freelancers and creatives recognize their value and get the knowledge they need to win long term. When she's not writing, she's hanging out with her pup and two favorite redheads. Or she's trying to coach the Portland Trail Blazers to victory from her couch. (00:09) – Introduction 02:29 – Camille tells us about herself 03:21 – In-house vs. ad agencies 08:16 – Copywriting vs. content writing 13:49 – How to start writing words that sell 18:24 – The do's and don'ts of copywriting 22:37 – The different styles of copywriting 26:44 – Being a good writer doesn't necessarily mean that you are a good copywriter 29:08 – Using data to measure the effectiveness of your content 32:37 – The value of comments vs. likes 35:58 – How to contact Camille 37:18 – Closing statements Here's how you can connect with Camille: Website: https://marketerhire.com/ (https://marketerhire.com/) Linkedin: https://www.linkedin.com/in/camillehansentrent/ (https://www.linkedin.com/in/camillehansentrent/) Twitter: https://twitter.com/camilletrent (https://twitter.com/camilletrent)    Connect with Rich: Website: http://www.richcardonamedia.com/ (www.richcardonamedia.com) Linkedin: https://www.linkedin.com/in/richardcardona/ (https://www.linkedin.com/in/richardcardona/) Instagram: https://www.instagram.com/richcardona_/ (https://www.instagram.com/richcardona_/) Facebook: https://www.facebook.com/richcardonamedia/ (https://www.facebook.com/richcardonamedia/) YouTube: https://www.youtube.com/c/RichCardona (https://www.youtube.com/c/RichCardona)

Subscribe to the Podcast https://sgplabs.com/subscribe Reach out to Camille Trent: https://www.linkedin.com/in/camillehansentrent/