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*REPEAT EPISODE FROM APRIL 2019* If the world is moving forward and you’re not, that means you’re not current, you’re behind…and you’re actually regressing. Where are you becoming stagnant in your business? Where are you feeling stuck? In this week’s episode, Danielle & Ani take on this important conversation and present five of the “Ten Reasons Why Your Business Could Be Stagnant…and What To Do About It – Part 1.” In Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..PRODUCTION Point #1: COMMUNICATION Danielle finds that many stylists are scared to have certain conversations with their clients, especially when it comes to raising their prices. She suggests going into a conversation with the mindset of ‘this is business.’ “Speak with clarity and give your client a chance to either stay with you or go with someone else. Remember, your client is a transaction.” Ani believes, “You don’t have to take it personally. If they choose to leave, it’s not them saying ‘I hate you’ or ‘I don’t like you.’ As artists, we take it personally because our art IS personal and we don’t understand why they would want to go to anyone else, especially after we have done such a good job on their hair.” QUESTION In what ways do you take it personally when a client leaves and takes their business elsewhere? How can embracing the reality that clients are a transaction make your life easier? Point #2: IT’S NOT A GOOD FIT Sometimes you and a client are simply not a good fit, especially when they want you to do something that you know, in good conscience, is not good for their hair. You want to make your client happy, AND you also must take a firm stand on what you will and will not do, based on your experience as a professional. QUESTION How are your conversations with your clients when it comes to your professional opinion about what you will and will not do? Point #3: SLAVE BEHIND THE CHAIR Ani: How does being a slave behind the chair keep you stagnant? We have artists who come into BMS making no money but are working six days a week, and then once they start crushing it in NBR & BMS, they’re STILL working six days a week, bringing in $40k-$50k a month…BUT they are STILL slaves behind the chair. Danielle: I get it. The money can be kind of addicting. It’s hard to say no to people. My advice? If you don’t want to be a slave behind the chair, you have to set clear boundaries for yourself and STICK TO THEM. QUESTION Where do you see yourself in all of this? Are you a salve behind the chair? Or, have you been able to make the shift out of that position? Point #4: KNOW YOUR NUMBERS There are usually two camps inside of this. You’re either the person who says, ’I’m fucking crushing it!” but in reality, you’re not. OR, you’re the person who says, ‘Oh my God, I’m doing terrible!” … until you look at your numbers and realize you’re doing really well. Artists have approached Ani expressing how they felt they were not doing well…UNTIL they started running their numbers. Oftentimes when artists begin tracking their numbers and compare their current numbers to past years’ pre-BMS/NBR numbers, what they’re finding is their numbers are doubling and tripling. QUESTION What has been the biggest eye-opener for you since you started tracking your numbers? Point #5: YOU FEEL ALONE & ISOLATED ANI: So often we think we don’t need anybody and can do everything by ourselves… but we don’t realize how much HARDER it is to be alone. Plus, when you’re alone, it’s your pace and ONLY yours that you’re looking at. It’s also easier to fall into the victim and blame mentality. DANIELLE: People lose momentum because they don’t have that community. This is why people want to get back into BMS Mastermind. Not only are they noticing that they’re becoming stagnant but they’re also realizing they’re losing momentum and don’t have the results, which ultimately means they’re digressing. When you surround yourself with people who are doing what you want to do, it pushes you forward, faster. QUESTION What has been your experience with this? Quote of the Week: “If you’re that business owner who’s running on the hamster wheel because you can’t let go, I want you to keep in mind that it’s most likely keeping you a slave behind the chair AND a slave to your business. It’s also keeping you very stagnant.” —Danielle K White “I feel if you are wanting to progress to a level six and you’re at a level three, you can’t keep hanging out with people who are at a level three. You should probably be hanging out with people you aspire to become.” –Anianne Rivera
In this week’s topic of Money, Garrett and Danielle explore the idea that the best return on investment you can make is that of time and experiences with your spouse and children. They share stories and tips on how to pull this off successfully, no matter what circumstances you may currently find yourself in. *This is an encore presentation of a previously aired episode. Every week married couple Danielle and Garrett J White share insights and perspectives from within their own lives regarding the following topics discussed each month: Week 1: Sex Week 2: Money Week 3: Parenting Week 4: Communication In This Week’s Podcast…MONEY Point #1: Feeling Like An ATM or Piece of Ass? Inside the game of Relationship, money itself is a controlling tool for most men. Men use money to control women, and women use sex to control men. At the end of the day, this seduction loop leaves many men feeling that the only validation they get is when they make the money, leaving them feeling like an ATM machine. The wife can be feeling like she’s ‘just a piece of ass’ and an unpaid slave. Taking care of the home and the children is a full-time job in and of itself, worth a lot more money than many men are giving their wives permission to spend. QUESTION What actions tend to follow when you feel like an ATM or a piece of Ass inside your marriage? Point #2: Unplug and Let Go Women understand that men have worked all day yet want them to unplug from work and just be present with the family when they are home. Men feel like their day never ends. They come home from a long day of work and then are expected to be fully present with their wife and children. Garrett: I want to spend time with you, not the stressed-out version of you that’s worrying about cleaning the fucking house right now. I don’t want a fucking checklist of things to clean. I want to be with you. QUESTION What do you do that helps you transition from work to home in becoming present with your spouse and children? Point #3: What’s Your Story? Garrett: There are going to be guys with stay-at-home wives up in arms about this, saying, "What?! Let me get this shit straight. I’m going to go pay somebody to come into my home to clean and do the laundry? That’s the woman’s job. She has to do that. That’s why she’s home!" What if you questioned the story that ‘my wife’s the one that’s supposed to clean and make dinner, and it’s the guy’s job to mow the lawn.’ Who made up these rules anyway? QUESTION What stories are you hanging onto about the different roles of men and women that are hindering your ability to grow together? Point #4: Spend Money to Buy Time Garrett: One of the ways you can use money as a man inside your home and inside of being together as a couple is to use your money in a way that buys the thing for the family that gives them what actually matters: time. There’s this transition that comes with being willing to spend money to buy time. Danielle: People get emotionally bogged down over the stupidest shit. No matter what role you play in your family (working mom, stay at home mom, community mom) there are all of these little things that could lift the weight off our shoulders, relieving tension and guilt, and freeing up more time to spend with the family…which is so worth it to me. QUESTION Where in your life could you make some little adjustments that would free up more time to spend together as a couple or as a family? Point #5: Your Family Is An Investment Garrett: Gentlemen, I’m going to have you consider that the greatest rate of return is to make sure that you stay together as a family. One of the ways to pull this off is to create conditions for your wife to actually have more opportunities. Garrett started looking at their marriage like a business where Danielle became an asset inside of this business. He was willing to hire people to come into their home to free up time so that the family could do more things together. QUESTION How are you investing in our family in terms of dollars, time and experiences? Communication Challenge: At the end of the day, if your money doesn’t serve you and your marriage and family, then what is the point in having it? Date Night Topic: What are some of the investments you can make regardless of the amount of money you have? How are you going to take some dollars this week to buy some more time for you and your family so that you can have the time and experiences that matter? Quote of the Week: “You tell me where you’re going to get a higher rate of return: money in your 401k plan, or money in a babysitter to watch your children while you take your wife out on a date?” —Garrett J White “Guilt is the #1 destructive thing. It’s the enemy; it does not serve you. If you find yourself feeling guilty, ask yourself: How can I let go of this guilt? How can I change this story? Find your balance, find out how to let go of the guilt, and more importantly, learn how to create a story that serves you best.” —Danielle K White
If the world is moving forward and you’re not, that means you’re not current, you’re behind…and you’re actually regressing. Where are you becoming stagnant in your business? Where are you feeling stuck? In this week’s episode, Danielle & Ani take on this important conversation and present five of the “Ten Reasons Why Your Business Could Be Stagnant…and What To Do About It – Part 1.” In Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..PRODUCTION Point #1: COMMUNICATION Danielle finds that many stylists are scared to have certain conversations with their clients, especially when it comes to raising their prices. She suggests going into a conversation with the mindset of ‘this is business.’ “Speak with clarity and give your client a chance to either stay with you or go with someone else. Remember, your client is a transaction.” Ani believes, “You don’t have to take it personally. If they choose to leave, it’s not them saying ‘I hate you’ or ‘I don’t like you.’ As artists, we take it personally because our art IS personal and we don’t understand why they would want to go to anyone else, especially after we have done such a good job on their hair.” QUESTION In what ways do you take it personally when a client leaves and takes their business elsewhere? How can embracing the reality that clients are a transaction make your life easier? Point #2: IT’S NOT A GOOD FIT Sometimes you and a client are simply not a good fit, especially when they want you to do something that you know, in good conscience, is not good for their hair. You want to make your client happy, AND you also must take a firm stand on what you will and will not do, based on your experience as a professional. QUESTION How are your conversations with your clients when it comes to your professional opinion about what you will and will not do? Point #3: SLAVE BEHIND THE CHAIR Ani: How does being a slave behind the chair keep you stagnant? We have artists who come into BMS making no money but are working six days a week, and then once they start crushing it in NBR & BMS, they’re STILL working six days a week, bringing in $40k-$50k a month…BUT they are STILL slaves behind the chair. Danielle: I get it. The money can be kind of addicting. It’s hard to say no to people. My advice? If you don’t want to be a slave behind the chair, you have to set clear boundaries for yourself and STICK TO THEM. QUESTION Where do you see yourself in all of this? Are you a salve behind the chair? Or, have you been able to make the shift out of that position? Point #4: KNOW YOUR NUMBERS There are usually two camps inside of this. You’re either the person who says, ’I’m fucking crushing it!” but in reality, you’re not. OR, you’re the person who says, ‘Oh my God, I’m doing terrible!” … until you look at your numbers and realize you’re doing really well. Artists have approached Ani expressing how they felt they were not doing well…UNTIL they started running their numbers. Oftentimes when artists begin tracking their numbers and compare their current numbers to past years’ pre-BMS/NBR numbers, what they’re finding is their numbers are doubling and tripling. QUESTION What has been the biggest eye-opener for you since you started tracking your numbers? Point #5: YOU FEEL ALONE & ISOLATED ANI: So often we think we don’t need anybody and can do everything by ourselves… but we don’t realize how much HARDER it is to be alone. Plus, when you’re alone, it’s your pace and ONLY yours that you’re looking at. It’s also easier to fall into the victim and blame mentality. DANIELLE: People lose momentum because they don’t have that community. This is why people want to get back into BMS Mastermind. Not only are they noticing that they’re becoming stagnant but they’re also realizing they’re losing momentum and don’t have the results, which ultimately means they’re digressing. When you surround yourself with people who are doing what you want to do, it pushes you forward, faster QUESTION What has been your experience with this? Quote of the Week: “If you’re that business owner who’s running on the hamster wheel because you can’t let go, I want you to keep in mind that it’s most likely keeping you a slave behind the chair AND a slave to your business. It’s also keeping you very stagnant.” —Danielle K White “I feel if you are wanting to progress to a level six and you’re at a level three, you can’t keep hanging out with people who are at a level three. You should probably be hanging out with people you aspire to become.” –Anianne Rivera
Known for their stoic demeanor, the three dynamic ladies are back this week discussing the topic of vulnerability, which they agree hasn't always been their strong suit. In this episode, Danielle, Val, and Ani share personal stories about what led them to realize that vulnerability is actually a strength, not a weakness. For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week's Episode.....POWER Point #1: Plastic Barbies Danielle: My husband, Garrett, is the more emotional one who likes to talk about his feelings. He would always tell me I’m like this plastic Barbie or a robot because I didn't want to share my feelings. I didn’t see that in me, and I guess I came across as unapproachable. Coach Val: When I was little, my mom would say to me, "You never cry!" I was feeling what my sister was feeling, who was a crying mess, but it just didn't come out in tears. It just doesn’t manifest in me the same way it does with everyone, but I still feel the same way. [mks_pullquote align="left" width="300" size="24" bg_color="#000000" txt_color="#ffffff"]QUESTION[/mks_pullquote] How are you like Danielle and Val? How are you different? Point #2: Sharing Stories Creates Connection Danielle: The first time I started sharing little pieces of my story inside of the small classes we were doing, it was like an outer body experience where I was them, listening to me. That’s what triggered the emotion. I was a student listening to my story. Then it hit me: I went through a lot! This was hard shit! It’s like an emotional high where you finally feel yourself letting go and sharing your story, and at the same time, you feel the love and energy in the room. It’s a really cool place to be in. Coach Val: The first time Garrett threw me on stage and told me to share my story was the first time I wasn’t crying because I was in front of people, I was crying because I was realizing "Holy shit, you went through a lot of stuff, Val." It was the first time I felt my true sense of purpose. That moment was also therapeutic for me because I realized other people open up so that they don’t feel alone, and in opening up, I felt less alone. [mks_pullquote align="left" width="300" size="24" bg_color="#000000" txt_color="#ffffff"]QUESTION[/mks_pullquote] How do you feel when you share your story? Point #3: Turning Weaknesses into Strengths Ani: When I see students talk about things I would never talk about, I feel like they’re so strong for being able to share that part of their story. But when it comes to my sadness, vulnerability, and tears, I can shut it down super fucking quick. I view it as a weakness in myself, which is so fucked up. Why is it good for someone else but not good for me to do that? The first time I was really vulnerable with the students was at the beginning of January when I ended my engagement. I'm in front of 125 artists and telling them this entire story, and the whole time I’m doing it I’m thinking, “You’ve lost your fucking mind. I can’t believe you’re sitting here sharing this deep, painful part of your life!" The outpouring of love and support I received for weeks afterward totally blew me away. It was in that moment I realized that the more I can be open and honest with my students on anything and everything, the more it can help them. [mks_pullquote align="left" width="300" size="24" bg_color="#000000" txt_color="#ffffff"]QUESTION[/mks_pullquote] How would sharing your story begin healing you and others? Point #4: It's All or Nothing Coach Ani: I went back into the network and shared more detail than I had ever shared. I was sharing nitty gritty shit, which probably made me look like shit, and like a terrible human. But it just is what it is. I’m not going to lie and make myself look better, which I think is something a lot of people do. If you’re going to tell the story, tell all of it. Danielle: People can read when others aren't being authentic; when there's a piece of the puzzle missing from their story. An important piece to growth and accountability is being able to share your story - your whole story. Not in the sense of “That’s why I’m so awesome," but more like "Hey, I was a douchebag and I learned a lot from it. My goal is to course correct and not continue to live in douchebag land." [mks_pullquote align="left" width="300" size="24" bg_color="#000000" txt_color="#ffffff"]QUESTION[/mks_pullquote] What details do you leave of your story because you're afraid of looking bad? Point #5: Keep Your Soup in the Bowl Ani: Imagine you have a porcelain bowl that has a chip in it. Take care of it when it’s just a little chip. If you don’t, it will grow into a bigger and bigger crack until eventually you literally can’t fix it. At that point, the bowl is so irreparable that you end up tossing it. The business and friendship go south, shit goes sideways, and you can’t keep your soup in the bowl anymore. Danielle: I have experienced that in my marriage. I had a massive, gaping channel through my bowl, with three to four years of shitty behavior on both sides - which took us four to five years to repair. We’d repair the little chip in the bowl, say something rude to each other, and the repairs we had made would soon become undone. People ask, "How did you fix your marriage?" We tell them we became committed to making it work by slowly filling back in the cracks and holes until it felt like the bowl was whole. [mks_pullquote align="left" width="300" size="24" bg_color="#000000" txt_color="#ffffff"]QUESTION[/mks_pullquote] What is your pattern when you notice a little crack in your relationships or in your business? Quote of the Week: "Vulnerability can be a strength but obviously, in some cases, it might need to be reeled in a little bit when you’re stuck in the story of victim mentality. I’ve been like that when I’ve said: Can’t I get a fucking break!? Then I remember, "It's you, so stop acting like a whiny little bitch and start figuring something out to make things work. Take back the reigns and change it." -- Danielle White "Ryan, my husband, gave me a cactus for Valentine’s Day with the attached message: It’s a cactus, just like you - prickly and low maintenance. I thought that was the sweetest thing ever!" --Valerie Plunk "None of us has ever had a 'woe is me' moment. Anytime we’ve ever gone through and had a moment of vulnerability about our story, or about our feelings about where we’re at in life at the time, it’s always wrapped around: What’s the positive in this? What can I do to change this?" --Anianne Rivera