Podcast appearances and mentions of diego osorio

Be careful you don't engage in marketing color by numbers so to speak. It's easy to get lost in process flowcharts and databases. You could build out the perfect infrastructure – the right media buys, marketing automation and drip campaigns all set, everything is being properly measured and attributed – yet in all that work it is easy to overlook what that infrastructure should be for. This is just marketing color by numbers.So I love this lesson from my latest guest – ‘Embed creative within your business model.'To hear the story behind that lesson, along with many more lesson-filled stories, I talked to Diego Osorio, Founder & Chief Creative Office, Lobos 1707 Tequila.Lobos 1707 is a privately held company. Investors include Lebron James, Anthony Davis, Draymond Green, and Rich Paul. It has had a product in market for three years. Osorio oversees a team of 100, and directly manages a leadership team of 13 people and a nine-person marketing department.To dive deeper into Osorio's strategies and gain actionable insights for your marketing journey, listen to the full episode using this embedded player or by clicking through to your preferred audio streaming service using the links below it.Stories (with lessons) about what he made in marketingHere are some lessons from Osorio that emerged in our discussion.Authenticity should be at the core of a brand Embed creative within your business model Break down the barriers of titlesGrab the tiger by the tailBuild something you'll be proud ofPressure is a privilegeDiscussed in this episodeAI Guild (https://join.meclabsai.com/)Not Enough Lobster In The Ocean: Trusting their gut leads to 90,000% revenue growth at Mint Mobile (Podcast Episode #11) (https://marketingsherpa.com/article/interview/revenue-growth-podcast)“Authenticity” vs. “Professionalism”: Should you be your authentic self in your brand's content and marketing? Or must you adhere to certain strictures considered “professional” in your industry? (https://www.marketingsherpa.com/article/case-study/authenticity)Creative Marketing and Advertising Campaigns: Hold the line & get a door kicker (podcast episode #84) (https://www.marketingsherpa.com/article/interview/creative-marketing)How the Pandemic Inspired Brands to Rethink their Marketing Strategy: 3 quick case studies (https://www.marketingsherpa.com/article/case-study/pandemic-brands-rethink-marketing-strategy-case-studies)Marketing Career: Can you explain your job to a six-year-old? (https://marketingexperiments.com/value-proposition/marketing-job)Get more episodesThis article is distributed through the MarketingSherpa email newsletter (https://www.marketingsherpa.com/newsletters). Sign up for free if you'd like to get more episodes like this one.Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

Thursday talking horses with Barry Abrams, tequila w/ Diego Osorio, and much more. Listen to Continental Divide Radio and check out jasonwalkershow.com. --- Send in a voice message: https://podcasters.spotify.com/pod/show/jason-walker89/message Support this podcast: https://podcasters.spotify.com/pod/show/jason-walker89/support

Diego Osorio is a co-founder and Chief Creative Officer for Lobos 1707 Tequila. On this episode we talk about the brand's inception, how LeBron James became a major investor, and his extreme distaste for cilantro and mint.

THE YEAR WAS 1707 In Los Altos de Jalisco, Mexico, Blue Weber agave was cultivated by jimadors to produce an agave spirit, known today as Tequila.As Diego Osorio, our founder's great-great-grandfather, learned about this liquid and transported it in sherry wine barrels to his native Spain, he discovered the liquid aged within this sherry-bathed oak created a smooth and elegant Tequila unlike any other.Honoring this rich tradition, our unique process and world class Tequila is created by Master Distillers from Mexico and Spain. In this spirit, Lobos 1707 represents the best of both worldsTHE LEGEND CONTINUES For almost five centuries, lore of the Osorio Tequila was passed down. Diego Osorio, a descendent of the same name, set out to recreate the recipe, journeying back to Mexico, through Altos de Jalisco and Oaxaca.Many jimadors, crafters, and contributors from around the world helped refine the liquid and culminate the brand that is Lobos 1707 – continuing a legacy of extraordinary Tequilas and Mezcal.THE LEGACY LIVES ON Within the design of every Lobos 1707 bottle are elements that retell the legend - The Osorio coat of arms composed of wolves, the escutcheon animal, and the Agave Wind Rose Compass representing an adventurous spirit and honoring the brand's Spanish and Mexican heritage.A different hue on each bottle evokes the liquid's origin: Joven's blue for the Blue Weber agave, Reposado's rich red Jalisco clay, bronze for Extra Añejo's blazing sun, a conduit of its ageing, and Mezcal's black Oaxacan volcanic soil.Lobos 1707 is the continuing legacy of many who have shared their passion and perseverance. The only piece of the story left unwritten is yours, and what you choose to bring to the table.#DiaSimms #Lobos1707 #LobosLegends___________________________________________________ Food & Beverage Industry brought to life. F&B LIVE! is a national, industry influencing webcast featuring the leaders in the restaurant, hospitality, branded food and beverage and CPG industries, many of whom are Michael's "friends in the business." Featuring an informal and informative conversation where friends in the business share the latest intel, ideas and best practices for surviving these dynamic challenges we are facing and the future of our brands and businesses. The show is live and broadcast across 5 platforms and features an audience rich with industry influencers. Be sure to pick up your copy of: ____________________________________________________ *CLICK TO SUBSCRIBE: YouTube: https://www.youtube.com/c/FoodBeverageMagazine*Follow Us on Facebook :https://www.facebook.com/FoodAndBevereMagazine*Follow Us on INSTAGRAM: https://www.instagram.com/fbmagazine/ *Follow Us on TWITTER: https://twitter.com/fb101comwww.fbmagazine.com#foodandbeverage#foodandbeveragemagazine#JamesBeardAward#foodie#restaurant#foodieinternational#foodiefest#foodandbeveragetrade#food

Hour 3: Bonta and Shasky speak with SF Giants Insider Dave Flemming as well as Founder of Lobo's Tequila, Diego Osorio.

On this episode of A Second Look, host Justin P. Goodrich is joined by Diego Osorio – a former Canadian diplomat who served in the middle east – to take a second look at the events of 9/11. Together, they unpack the events of that day and discuss the short and long-term implications on international security and Canadian foreign policy.

Matthew Perry is stunning fans with his slurred speech during a “Friends” reunion promo. Kendall Jenner is in hot water over her new tequila ad. And Lindsey Vonn and entrepreneur Diego Osorio are having a blast in their new relationship. See acast.com/privacy for privacy and opt-out information.

From Cask Cartel, this is The Cartel Hour.   In this episode we talk to Lobos 1707 founder Diego Osorio about the unique marriage of sherry cask finishing and the solera system from Spain with the sweet and smoky tequila flavors of Mexico. Lobos, backed by Lebron James, is no joke, this is some of the best tequila and mezcal we have had on the show, period.   Here is a list of what we drank. Click to purchase any of these spirits:   Lobos 1707 Joven Tequila http://bit.ly/LobosJoven   Lobos 1707 Reposado Tequila http://bit.ly/LobosReposado   Lobos 1707 Extra Anejo Tequila http://bit.ly/LobosExtraAnejo   Lobos 1707 Mezcal: http://bit.ly/LobosMezcal   You can learn more about Lobos 1707 here: https://www.lobos1707.com/   -----   You can always find us at www.CartelHour.com for additional information on the podcast, and of course, you can visit www.CaskCartel.com for America's largest online premium spirits marketplace.   Follow us on social media @CartelHour, where you can find information about upcoming episodes as well as the free spirits giveaways we do quite often.   And, if you're a spirits brand that would like to come on the podcast, please email us at host@cartelhour.com or send us a Direct Message on instagram   Our theme music is by Verified Picasso.   Thank you everyone for listening and remember to always drink responsibly and in good company.

In this episode, the founder of new spirits company Lobos 1707 shares what drove him to start a premium agave spirits line with basketball superstar Lebron James and former president of Combs Enterprises, CEO Dia Simms. Founder Diego Osorio, a Spanish actor and entrepreneur, discusses how the three came together to begin the project and the innovative production style that they developed in the process.Learn more about Park Street: https://www.parkstreet.com/Sign up for our daily industry newsletter: https://lp.constantcontactpages.com/su/3ONywJQFollow us on:LinkedIn: https://www.linkedin.com/company/parkstreetcompanies/Facebook: https://www.facebook.com/ParkStreetCompanies/Twitter: https://twitter.com/ParkStreetNewsInstagram: https://www.instagram.com/parkstreetcompanies/

Les changements climatiques sont-ils des facteurs de guerre ou d’extrémisme violent? Quels effets auront-ils sur l’avenir des conflits et sur les réponses à ces conflits ? Diego Osorio et Bruno Charbonneau discutent de l’impact du climat sur les conflits et la résilience nécessaire pour s’adapter.Réalisation - Clément Hamelin et Philippe Julien-Bougie

La Colombie vient d’entrer dans un cycle électoral. Avec des élections législatives le 11 mars et des présidentielles le 27 mai, le pays vit ses premiers scrutins depuis l’accord de Paix entre le gouvernement et les FARC. Analyse des premiers résultats et retour sur les causes de la violence qui se perpétue malgré le désarmement de la principale guérilla de l’histoire du conflit colombien. Invités: Catherine C. LeGrand, professeure, département d’histoire (Université McGill) et Diego Osorio, spécialiste en affaires humanitaires, Chaire Raoul-Dandurand (UQAM). Animation: Jean-Frédéric Légaré-Tremblay

Diego Osorio, Investigador asociado del Instituto Raoul Dandurand de Investigaciones de la Universidad de Quebec en Montreal, UQÀM y del Instituto de Derechos Humanos y Genocidio de la Universidad Concordia de Montreal.

Diego Osorio, chercheur québécois d’origine colombienne, parle des retombées de la victoire du NON avec Maryse Jobin.

Diego Osorio, paz Colombia