Podcasts about digital darwinism survival

Learn why so many ads today are ineffective and what marketers are getting wrong. Today, Tom Goodwin reveals the four simple truths about advertising, the surprising power of “wasted” marketing, and why aesthetics alone can make an ad more persuasive. You'll learn: Why most digital ads fail and how short-term thinking is to blame. The hidden power of repeated exposure (feat. Moreland & Beach's 1992 study). How slow-motion, jingles, and branding signals can make products feel more premium. Why targeting is overrated. The one thing marketers should focus on to create better campaigns without breaking the bank. This episode contains strong language.  ---- Access the bonus episode: https://nudge.kit.com/07a850cbb7 Sign up to my newsletter: https://www.nudgepodcast.com/mailing-list Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew-22213187/ Watch Nudge on YouTube: https://www.youtube.com/@nudgepodcast/ Tom's book: https://www.koganpage.com/digital-technology/digital-darwinism-9781398601925  Follow Tom on LinkedIn: https://www.linkedin.com/in/tomfgoodwin/ Follow Tom on Twitter/X: https://twitter.com/tomfgoodwin ---- Sources:  Cialdini, R. B. (2021). Influence: The psychology of persuasion (New and expanded ed.). Harper Business. Goodwin, T. (2018). Digital Darwinism: Survival of the fittest in the age of business disruption. Kogan Page. Innes, M. (2023, May 5). CMO tenure falls to lowest level in more than a decade. MarketingWeek. https://www.marketingweek.com/cmo-tenure-falls/ Moreland, R. L., & Beach, S. R. (1992). Exposure effects in the classroom: The development of affinity among students. Journal of Experimental Social Psychology, 28(3), 255–276. https://doi.org/10.1016/0022-1031(92)90055-O SungJin, J. & Dubois, D. (2022). When and how slow motion makes products more luxurious. Journal of Marketing Research.

With all the new technology emerging - and insurers thirsty for knowledge - there's a growing need for someone to help figure out how to join it all together. Robin Merttens talks to Daren Rudd, VP Consulting - Head of Insurance Business and Technology Consulting, UK at CGI. You'll hear about Daren's personal experience and how he and his colleagues are helping insurers engage with new and innovative technology, data and analytics. Topics covered include: The most notable developments in how insurers engage with digital from the last decade Why technology is the new Lego Why we are looking in the wrong place to solve the industry's data problem Success stories in implementing IOT for insurers Go digital but allow time to dance  The book recommendation from this week's guest Daren is Digital Darwinism: Survival of the Fittest in the Age of Business Disruption by Tom Goodwin. If you like what you're hearing, please leave us a review on whichever platform you use or contact Matthew Grant on LinkedIn. Sign up to the InsTech newsletter for a fresh view on the world every Wednesday morning. To find out more about InsTech, our membership and offerings visit www.instech.co or contact us hello@instech.co Continuing Professional Development - Learning Objectives InsTech is accredited by The Chartered Insurance Institute (CII). By listening to any InsTech podcast, you can claim up to 0.5 hours towards your CPD scheme. By the end of this podcast, you should be able to meet the following Learning Objectives: List some of the recent technological advancements in the insurance industry Explain how the nature of technology is changing and why our relationships with technology must develop with it Outline a range of examples of successful IOT implementation by insurers If your organisation is a member of InsTech and you would like to receive a quarterly summary of the CPD hours you have earned, visit the Episode 248 page of the InsTech website or email cpd@instech.co to let us know you have listened to this podcast. To help us measure the impact of the learning, we would be grateful if you would take a minute to complete a quick feedback survey.

You are not alone if you are struggling with workplace-related anxiety and stress.In this episode, Nick Jonsson, author of "Executive Loneliness: The 5 Pathways To Overcoming Isolation, Stress, Anxiety, and Depression," discusses the widespread issue of workplace-driven anxiety and stress. He shares his personal experience with anxiety and addiction and advocates for health strategies to alleviate these challenges, which can affect individuals at any level from junior staff to senior leaders.Jean and Nick discuss: Overcoming layoffs and the profound impact of it Difference in how men and women approach executive loneliness The importance of vulnerabilityThe five steps of recovery Meet Nick Nick is the co-founder and Managing Director of one of Asia's premiere networking organizations, Executives' Global Network (EGN) Singapore, Malaysia & Indonesia — EGN is a caring peer group network providing hundreds of executives and business owners a safe haven to share their challenges, receive support, and learn from each other.Nick is enthusiastic about supporting his local community. He is a volunteer and fundraiser for the Samaritans of Singapore (SOS), a suicide hotline in Singapore. He also does frequent community service for a support group for problem drinkers. Now in recovery himself in his third year, he is also an International Coaching Federation (ICF) coach, who loves to work with executives to help them with their career and lifestyle choices.Book recommendation: Digital Darwinism: Survival of the Fittest in the Age of Business Disruption: Link: https://www.amazon.com/Digital-Darwinism-Survival-Business-Disruption/dp/0749482281Connect with Nick Jonsson - https://www.linkedin.com/in/nick-jonsson/Website - https://egnpeernetwork.com/Check out his book on award winning book - Executive Loneliness: The 5 Pathways to Overcoming Isolation, Stress, Anxiety & Depression in the Modern Business World. Connect with Jean Balfour here: https://www.linkedin.com/in/jeanbalfour/Instagram - @jean.balfourExperience an Introduction to our Coach Training Programmes with our Free Taster Course: https://courses.baileybalfour.com/course/coach-training-introductionSign up to our newsletter to learn more about upcoming programmes: https://baileybalfour.com/subscribe/

Digital Darwinism: Survival of the Fittest in the Age of Business Disruption lends a guiding hand through the turbulence, offering practical strategies while sounding a call to action that lights a fire underneath complacency to inspire creative change. This reading is called, "It's time to ask the hard questions" Order your copy from your local bookstore or here on Amazon. Enjoyed this episode? Please share it with your friends, family and colleagues, using the hashtag #OneLastThought. Thank you. --- Send in a voice message: https://anchor.fm/one-last-thought/message

In this episode of The Small Print, Bronwyn is joined by writer Tom Goodwin. They discuss the slippery slope of regulatory creep, brands and business acting as arbiters of justice, the concept of “brand-waggoning”, virtue-signalling versus being virtuous, and self-censorship in times of increased polarization. Bronwyn and Tom also explore possible ways of improving media — both social and mainstream. They look at the shortcomings of paywalling content, the possibility of state-sponsored social media platforms, and the pros and cons of regulatory bodies. --- Bronwyn Williams is a futurist, economist, trend analyst and host of The Small Print. Her day job as a partner at Flux Trends involves helping business leaders to use foresight to design the future they want to live and work in. You may have seen her talking about Transhumanism or Tikok on Carte Blanche, or heard her talking about trends on 702 or CNBC Africa where she is a regular expert commentator. When she's not talking to brands and businesses about the future, you will probably find her curled up somewhere with a (preferably paperback) book. She tweets at @bronwynwilliams. Twitter: https://twitter.com/bronwynwilliams Flux Trends: https://www.fluxtrends.com/future-flux/futurist-in-residence/ Website: https://whatthefuturenow.com/ --- Tom Goodwin is a writer, keynote speaker, and founder of the consultancy, All We Have Is Now. He has built a 20-year career spanning advertising/creative, digital, and media agencies, and currently advises a range of Fortune 500 companies on business transformation for the post-digital age. Tom is the author of Digital Darwinism: Survival of the Fittest in the Age of Business Disruption, which helps companies understand how to digitally and culturally transform and drive innovation. An industry provocateur, he has been voted as the #1 Voice in Marketing on LinkedIn globally, with over 700,000 followers. Twitter: https://twitter.com/tomfgoodwin LinkedIn: https://www.linkedin.com/in/tomfgoodwin/ Book: https://digitaldarwinismbook.com/ Website: https://www.tomgoodwin.co/ AllWeHaveIsNow: https://www.allwehaveisnow.co/ --- Follow us on Social Media: YouTube: https://bit.ly/2u46Mdy LinkedIn: https://www.linkedin.com/company/discourse-za Facebook: https://www.facebook.com/discourseza/  Twitter: https://twitter.com/discourseza  Instagram: https://www.instagram.com/discourseza/   Subscribe to the Discourse ZA Podcast: iTunes: https://apple.co/2V5ckEM Stitcher: https://bit.ly/2UILooX Spotify: https://spoti.fi/2vlBwaG RSS feed: https://bit.ly/2VwsTsy Intro Animation by Cath Theo - http://www.cuzimcath.co.za/

What would your company look like if you built it today? What world would we create if we could press reset? Caught in a whirlwind of social media and startups, have we somehow forgotten how to think? Tom Goodwin believes it's time we all took a healthy dose of empathy to forge a path towards a more thoughtful and innovative future. As Head of Futures & Insights at Publicis Groupe and author of Digital Darwinism: Survival of the Fittest in the Age of Business Disruption, Tom is opinionated and insightful in equal measure. - Join the Journey Further Book Club: http://bit.ly/2r4fBWR Get in touch: podcast@journeyfurther.com

What's your brain up to? How is technology affecting it? How does dating in New York City affect it? Divorce? Talking on stages? Writing a book? Therapy? Thinking? Tom Goodwin somehow manages to work in a very public role for Publicis while also expressing spontaneous and very candid thoughts about our industry and our world. How does he survive every day? Great question. We get into all these topics and manage to land in a conversation about mental health because we're both nuts. Like you. You can find Tom here https://twitter.com/tomfgoodwin. Check out his book "Digital Darwinism: Survival of the Fittest in the Age of Business Disruption", too. For more strategy talk: 1. Newsletter: http://www.markpollard.net/email-newsletter/ 2. Instagram: http://www.instagram.com/markpollard 3. Twitter: http://www.twitter.com/markpollard 4. Facebook - join 7,000+ strategists: http://www.sweathead.co The Kickstarter for "Strategy Is Your Words" launches November 5th.

The MarTech Alliance chats to Tom Goodwin about his new book, Digital Darwinism: Survival of the Fittest in the Age of Business Disruption

In this week’s “Marketing Today,” Alan spoke with Tom Goodwin, author of the book, “Digital Darwinism: Survival of the Fittest in the Age of Business Disruption.” Goodwin is also a sought-after speaker — addressing topics like the future of advertising, digital disruption, and business transformation — and he is head of innovation at Zenith. In his conversation with Alan, Goodwin touches on how people rely on and attempt to harness new technologies in ways that complicate things but do not provide the radical transformation they are hoping for. “We have this kind of ongoing narrative about how chaotic things are and how the pace of change is worse than ever,” says Goodwin. “I think, sometimes, that means we focus more on the technologies than on our instincts, and we focus more on data than we do on ideas. And somehow we make life more complicated than it needs to be.” Goodwin goes on to add, “I think we have this wonderful new toolkit, which gives us new possibilities. But, actually, many of the learnings that we’ve got from the past, many of the techniques and strategies that we’ve employed before, are largely still appropriate today.” Highlights from this week’s “Marketing Today” podcast include: Goodwin, since he isn’t a fan of print —"ink on dead trees,” he calls it — was reluctant to write a book, but he responded to the urging of others. (1:26) Goodwin on what’s not (2:54) Rethinking business models: “Every company needs to be honest about the situation they’re in.” (5:06) Goodwin discusses disruption and paradigm shifts. (10:03) Companies that rely on data are focused on the past but change comes from doing things never done before. (15:16) “Change actually looks a lot more messy, scrappy and uncomfortable than most companies are prepared to accept.” (17:28) Where Goodwin sees big opportunities for Digital Darwinism. (20:08) Trends that concern Goodwin: wealth inequality, AI changing people’s roles in the economy, and companies operating at lower profit margins. (21:30) Goodwin anticipates no radical departure in the future of marketing, but he would like to see marketers get better at using the tools they already have. (28:57) Support the show.

A lot of talk about disruption is on the assumption that it's about negating negative forces where actually, quite often it's about leveraging the power of the newly possible to do things, which genuinely create game-changing results." So says Tom Goodwin, head of innovation at Zenith Media and author of author of Digital Darwinism: Survival of the Fittest in the Age of Business Disruption. The problem, Goodwin adds, is that too many companies are not sensing the newly possible, or making the tough choices that will set them up for future success. Connected Futures executive editor Kevin Delaney sat with Tom recently for a free-ranging discussion on disruption, opportunity, and the hard decisions that many business leaders are avoiding.

Two episodes here listening to some of the people who are challenging, provoking and questioning the status quo.Tom Goodwin Exec VP at the media agency Zenith in New York. He's the head of innovation down there. But on the web is where Tom is a player. He is Linked In's number 1 influencer in the marketing field. That accolade will set you back 560,000 followers. How did he end up there? Well Tom wrote a tweet (or series of tweets) that developed a life of their own. https://techcrunch.com/2015/03/03/in-the-age-of-disintermediation-the-battle-is-all-for-the-customer-interface/Tom has responded to his internet renown with a new book Digital Darwinism - Survival of the Fittest in the Age of Business Disruptionthat's out now. See acast.com/privacy for privacy and opt-out information.