Podcasts about Kogan Page

Spirituality became central to NiteshGor's life when, as a teenager, he founded a youth movement to campaign against the UK government's proposed forced closure of Bhaktivedanta Manor, a temple outside London that was purchased and gifted by George Harrison. Nitesh went on to create Avanti Schools Trust, a government-funded network of schools in the UK rooted in spirituality. He co-created the world's first equity index rooted in dharmic values, the Dow Jones Dharma Index, and now the Dharma Endowment Fund. He has helped establish numerous spiritual initiatives, from a 75-acre retreat centre in Lincolnshire to a vibrant restaurant and wellbeing hub in London. He has authored two books (Dharma of Capitalism, published in 2010 by Kogan Page, and Before Religion, being republished by Harper Collins in 2025) and received an OBE from the late Queen for his services to education. Title of Session: Yoga Philosophy: The Indispensable Role of Bhakti Yoga in Education & Society, and the Dangers of its Exclusion Connect with Nitesh Gor: INSTAGRAM: https://www.instagram.com/niteshxgor/ AVANTI SCHOOLS TRUST: https://avanti.org.uk/ RETREAT CENTER: www.thevedanta.org RESTAURANT: www.omnom.com #NiteshGor #BhaktiYogaConference #HarvardDivinitySchool This event is hosted by ✨ Happy Jack Yoga University ✨ www.happyjackyoga.com ➡️ Facebook: /happyjackyoga ➡️ Instagram: @happyjackyoga Bhakti Yoga Conference at Harvard Divinity School Experience a one-of-a-kind online opportunity with 40+ renowned scholars, monks, yogis, and thought leaders! REGISTER FOR FREE: www.happyjackyoga.com/bhakti-... This conference is your opportunity to immerse yourself in the wisdom of sincere practitioners as they address the questions and challenges faced by us all. Expect thought-provoking discussions, actionable insights, and a deeper understanding of cultivating Grace in an Age of Distraction and incorporating Bhakti Yoga into your daily life.

In this action-packed episode of The Management Theory Toolbox, host Travis Mallett and guest Kasper Spiro, Chief Learning Strategist & Co-founder of EasyGenerator, dive deep into the paradigm shift from traditional, top‐down corporate training to a dynamic, employee generated learning (EGL) model. Discover how real-world practice, authentic peer feedback, and cutting-edge technologies like AI are transforming learning—and why “practice makes permanent” is the mantra for today's modern workplace.Key TakeawaysPractice Over Passive Learning:Explore why hands-on practice is not just beneficial but essential, and how “practice makes permanent” can solidify skills better than rote education alone.The Four Pillars of Effective Learning:Know the Why: Understanding the purpose behind learning content fuels motivation.Leverage Personal Experience: Connect new insights with your own professional journey.Engage in Real Practice: Apply what you learn immediately to build expertise.Seek Constructive Feedback: Use peer insights and data (e.g., via XAPI and Learning Record Stores) to continuously refine performance.Employee Generated Learning (EGL) vs. Traditional Training:Break away from outdated, one-size-fits-all courses. Empower employees to create, update, and own their learning experiences.Discover how EGL fosters trust, engagement, and relevance—resulting in higher completion and success rates.Future-Proofing Corporate Learning:The integration of AI and advanced tracking transforms static learning management systems into interactive, on-demand “corporate brains” that deliver instant, personalized answers.Resources & Additional ReadingEasyGenerator:Learn more about their innovative approach to employee generated learning at EasyGenerator.Employee Generated Learning (Book):Dive into Kasper Spiro's insights by checking out his book, “Employee Generated Learning: How to Develop Training that Drives Performance”, published by Kogan Page.Bloom's Taxonomy:Enhance your understanding of effective learning objectives with Bloom's Taxonomy.Five Moments of Learning Model:Explore the Five Moments of Need framework, which redefines how and when learning occurs on the job.70-20-10 Learning Model: Discover the breakdown of effective learning strategies in the 70-20-10 Model, emphasizing that 70% of learning happens through hands-on experience, 20% via collaboration, and only 10% through formal training. Connect & EngageJoin the Conversation:Share your insights and experiences in the comments below, or reach out to us on LinkedIn.Meet Our Guest:Follow Kasper Spiro on LinkedIn for more on his innovative work with EGL and learn about upcoming events, webinars, and speaking engagements.For more transformative insights and in-depth discussions, visit our website and subscribe to The Management Theory Toolbox podcast.

Learn why so many ads today are ineffective and what marketers are getting wrong. Today, Tom Goodwin reveals the four simple truths about advertising, the surprising power of “wasted” marketing, and why aesthetics alone can make an ad more persuasive. You'll learn: Why most digital ads fail and how short-term thinking is to blame. The hidden power of repeated exposure (feat. Moreland & Beach's 1992 study). How slow-motion, jingles, and branding signals can make products feel more premium. Why targeting is overrated. The one thing marketers should focus on to create better campaigns without breaking the bank. This episode contains strong language.  ---- Access the bonus episode: https://nudge.kit.com/07a850cbb7 Sign up to my newsletter: https://www.nudgepodcast.com/mailing-list Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew-22213187/ Watch Nudge on YouTube: https://www.youtube.com/@nudgepodcast/ Tom's book: https://www.koganpage.com/digital-technology/digital-darwinism-9781398601925  Follow Tom on LinkedIn: https://www.linkedin.com/in/tomfgoodwin/ Follow Tom on Twitter/X: https://twitter.com/tomfgoodwin ---- Sources:  Cialdini, R. B. (2021). Influence: The psychology of persuasion (New and expanded ed.). Harper Business. Goodwin, T. (2018). Digital Darwinism: Survival of the fittest in the age of business disruption. Kogan Page. Innes, M. (2023, May 5). CMO tenure falls to lowest level in more than a decade. MarketingWeek. https://www.marketingweek.com/cmo-tenure-falls/ Moreland, R. L., & Beach, S. R. (1992). Exposure effects in the classroom: The development of affinity among students. Journal of Experimental Social Psychology, 28(3), 255–276. https://doi.org/10.1016/0022-1031(92)90055-O SungJin, J. & Dubois, D. (2022). When and how slow motion makes products more luxurious. Journal of Marketing Research.

In this episode of the 2X eCommerce Podcast, Kunle Campbell sits down with Steven Duran, Head of Global Commerce Strategy at Carrier Global, to explore how the $20B climate solutions leader is revolutionizing B2B e-commerce.Steven shares:How Carrier reduced B2B e-commerce costs by 90% and cut implementation time from 12 months to 30 days using Shopify.The challenges of modernizing legacy systems (yes, fax orders are still a thing!) and creating seamless, touchless commerce experiences.Why aftermarket services and IoT (like Carrier's Abound platform) are driving massive growth opportunities.The secret behind Carrier's One Commerce Accelerator, a Shopify-powered solution that's transforming how they serve global customers.Practical advice for businesses looking to scale their B2B e-commerce operations, including the importance of customer obsession and composable tech stacks.Whether you're a small business or a global enterprise, this episode is packed with actionable insights to help you unlock the potential of B2B e-commerce.Listen now to learn how to future-proof your B2B strategy!(00:00) - Why B2B eCommerce is BOOMING – Insider Secrets from a $20B Climate Tech Giant! → Steven Duran (02:43) - Meet Steven Duran: Transforming B2B with Technology (05:09) - Carrier's B2B eCommerce Evolution (08:40) - Challenges and Innovations in B2B Commerce (13:27) - Leveraging Technology for Business Growth (22:00) - Advice for Small and Medium eCommerce Businesses (37:41) - Future Outlook and Customer Obsession Creators & Guests Kunle Campbell - Host Steven Duran - Guest Connect with 2X eCommerce:Website: 2X eCommerce Website → https://2xecommerce.com/podcast/Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerceYouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/Get a Copy of Kunle's BookElevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.Buy on Amazon → https://amzn.to/3ybY6WSBuy on Walmart → https://bit.ly/3swOuDeBuy on Kogan Page → https://bit.ly/44DylLnBuy on Barnes & Noble → https://bit.ly/3Pgd4B4Buy on WHSmith → https://bit.ly/4bfr9r3Sponsors:This episode is proudly brought to you by:1️⃣ REVIEWS.io↳ Drive Sales & Reduce Marketing Spending with REVIEWS.ioREVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It's easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google.With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you.To find out more, head over to Reviews.ioGet 10% off your first year—use the code ‘2x' when you sign up or click here.New customers only. Terms and conditions apply.Click here to view the episode transcript. ★ Support this podcast ★

Matt Putra is the founder of Eightx and a seasoned fractional CFO with a proven track record of helping over 60 eCommerce and CPG brands scale profitably. With experience across the US, UK, Canada, and Australia, Matt specializes in aligning financial strategy with business goals, whether preparing for exits or navigating cash flow challenges. His innovative approach includes using scorecards and AI to maximize ROI and improve team efficiency.(00:00) - Introduction to Fulfillment Center Issues (00:22) - The Importance of Scorecards (00:34) - 2025 Business Strategies (00:55) - Podcast Introduction and Guest Welcome (01:18) - Meet Matt, the Fractional CFO (03:39) - Matt's Journey to Fractional CFO (05:33) - Global Business Insights (06:36) - Team Growth and Hiring Strategies (07:41) - Client Objectives and Business Types (10:03) - The Power of Delegation (15:08) - Scorecards vs. Dashboards (22:53) - The Role of CFOs and COOs in Business Management (23:30) - Importance of Accurate Data and Simple Systems (24:48) - Case Study: Implementing Scorecards in Large Companies (26:37) - Live Demonstration: How to Use Scorecards (29:00) - The Power of Weekly Accountability Cycles (32:56) - Preparing for 2025: Maximizing ROI and Efficiency (34:27) - Leveraging AI for Business Growth (36:21) - Practical AI Use Cases for E-commerce (40:54) - Conclusion and Final Thoughts Connect with 2X eCommerce:Website: 2X eCommerce Website → https://2xecommerce.com/podcast/Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerceYouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/Get a Copy of Kunle's BookElevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.Buy on Amazon → https://amzn.to/3ybY6WSBuy on Walmart → https://bit.ly/3swOuDeBuy on Kogan Page → https://bit.ly/44DylLnBuy on Barnes & Noble → https://bit.ly/3Pgd4B4Buy on WHSmith → https://bit.ly/4bfr9r3Sponsors:This episode is proudly brought to you by:1️⃣ REVIEWS.io↳ Drive Sales & Reduce Marketing Spending with REVIEWS.ioREVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It's easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google.With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you.To find out more, head over to Reviews.ioGet 10% off your first year—use the code ‘2x' when you sign up or click here.New customers only. Terms and conditions apply.

Dr. Rebecca Homkes is a global high-growth strategy expert, lecturer at London Business School, and faculty member at Duke Corporate Education. With a background in economics from LSE, Rebecca advises leadership teams across industries, helping them execute breakthrough growth strategies that navigate uncertainty and deliver transformative results.(00:00) - Dr. Rebecca Homkes (01:51) - Meet Rebecca Homkes: High Growth Strategy Expert (04:52) - Understanding Breakthrough Growth (06:08) - Embracing Uncertainty as a Growth Opportunity (11:58) - Learning Velocity: The Key to Thriving (19:02) - AI and Value Creation in 2025 (23:08) - Proactive Survival Strategies (25:15) - Building a Strong Foundation for Growth (25:56) - Tracking Progress with Data Systems (26:58) - Survive Layer: Beyond the Basics (27:42) - Understanding the Reset Phase (28:22) - Reset Questions and Frameworks (31:30) - (33:19) - Setting Goals and Priorities (39:19) - Thrive: The Fun Part of Growth (43:53) - Conclusion and Farewell Connect with 2X eCommerce:Website: 2X eCommerce Website → https://2xecommerce.com/podcast/Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerceYouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/Get a Copy of Kunle's BookElevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.Buy on Amazon → https://amzn.to/3ybY6WSBuy on Walmart → https://bit.ly/3swOuDeBuy on Kogan Page → https://bit.ly/44DylLnBuy on Barnes & Noble → https://bit.ly/3Pgd4B4Buy on WHSmith → https://bit.ly/4bfr9r3Sponsors:This episode is proudly brought to you by:1️⃣ REVIEWS.io↳ Drive Sales & Reduce Marketing Spending with REVIEWS.ioREVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It's easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google.With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you.To find out more, head over to Reviews.ioGet 10% off your first year—use the could ‘2x' when you sign up or click here.New customers only. Terms and conditions apply.

Do remote and hybrid managers need different skills to those who work in-person? If so, what are those skills and how do we develop them?  In this first episode of The Mindtools L&D Podcast for 2025, Ross Dickie and Ross Garner are joined by return guest Gary Cookson, author of Making Hybrid Working Work. We discuss:  The ‘sensory loss' that takes place when managers move to a hybrid environment  The digital signals that help managers understand their teams  Strategies for building hybrid management capability.  Gary's book, Making Hybrid Working Work, is available now from Kogan Page.  During the discussion, we referenced a few other episodes of our podcast:  271 — Jobcraft Country  406 — Revisiting 70:20:10: Theory into practice  407 — Revisiting 70:20:10: From learning to performance  421 — Good managers balance care with results  Ross Garner also discussed ‘context-dependent memory effect'.  In ‘What I Learned This Week', we each shared a paper:  Ross G: Vences, M., Köhler, J., Hutter, C. R., Preick, M., Petzold, A., Rakotoarison, A., ... & Scherz, M. D. (2024). Communicator whistles: A Trek through the taxonomy of the Boophis marojezensis complex reveals seven new, morphologically cryptic treefrogs from Madagascar (Amphibia: Anura: Mantellidae). Vertebrate Zoology, 74, 643-681.  Gary: Veronese, N., Stubbs, B., Noale, M., Solmi, M., Vaona, A., Demurtas, J., ... & Fontana, L. (2017). Fried potato consumption is associated with elevated mortality: an 8-y longitudinal cohort study. The American journal of clinical nutrition, 106(1), 162-167.  Goh, E., Gallo, R., Hom, J., Strong, E., Weng, Y., Kerman, H., ... & Chen, J. H. Large Language Model Influence on Diagnostic Reasoning. JAMA Network Open, 7(10).  For more from us, including details of our new Manager Skill Builder, visit mindtools.com.   There, you'll also find details of our award-winning performance support toolkit, our off-the-shelf e-learning, and our custom work.    For more from Gary, see EpicHR.co.uk  Connect with our speakers     If you'd like to share your thoughts on this episode, connect with us on LinkedIn:  Ross Garner  Ross Dickie  Gary Cookson

Subscribe to our Newsletter → https://subscribe.2xecommerce.com/---In this episode of the 2X eCommerce Podcast, we dive into 15 key predictions shaping the future of eCommerce in 2025. From the rise of TikTok as a discovery and shopping engine to the increasing role of AI in Meta's advertising ecosystem, host Kunle Campbell provides actionable insights for brands to stay competitive. Emerging trends like WhatsApp commerce and Google's Gemini AI are also discussed, highlighting shifts in consumer behavior, creative strategy, and platform innovations.(00:00) - Introduction and Overview (01:08) - TikTok Predictions for 2025 (03:37) - Meta's AI Advertising Revolution (11:17) - Google's AI-Powered Search (14:08) - Amazon and Marketplaces in 2025 (15:22) - Key Takeaways and Conclusion Connect with 2X eCommerce:Website: 2X eCommerce Website → https://2xecommerce.com/podcast/Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerceYouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/Get a Copy of Kunle's BookElevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.Buy on Amazon → https://amzn.to/3ybY6WSBuy on Walmart → https://bit.ly/3swOuDeBuy on Kogan Page → https://bit.ly/44DylLnBuy on Barnes & Noble → https://bit.ly/3Pgd4B4Buy on WHSmith → https://bit.ly/4bfr9r3Sponsors:This episode is proudly brought to you by:1️⃣ REVIEWS.io↳ Drive Sales & Reduce Marketing Spending with REVIEWS.ioREVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It's easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google.With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you.To find out more, head over to Reviews.ioGet 10% off your first year—use the could ‘2x' when you sign up or click here.New customers only. Terms and conditions apply.

In this episode, I'm joined by Dr Wilson Wong, Director of insight and futures at Wong at work.  We delve into futures and foresight, how organisations can anticipate disruption, navigate uncertainty, and strategically plan for the long term.  Wilson shares fascinating insights from his 20 plus years of futures work, including real world examples, like Shell scenario planning and shifts in the global energy market. We explore why leaders must step back to think critically amidst short term pressures, and how tools like scenario planning can uncover risks and opportunities that might be hiding in plain sight.A data scientist and futurist, Wilson has over 30 years of experience of applied research into organisations – their leadership, values/ culture, futures strategy, and the evaluation, management and development of human capital for policy & practice, investors and in academia. His research consulting and futures strategy development clients include the Metropolitan Police, Logica, Standard Chartered Bank, Nottingham County Council, Cambridgeshire County Council, DWP. MoD, Human Capital Development Corporation, HCLI, and RBS.He is Visiting Professor at Nottingham Business School, Adjunct Professor at HK Baptist University, and sits on several academic research strategy boards, and is Chair of the IJHRD. He was for over a decade the Head of Insight & Futures, and Head of Research at the Chartered Institute of Personnel and Development (CIPD, UK) developing the base for evidence-based practice, and helmed the research at the European Association of People Management (EAPM) and the World Federation of People Management Associations (WFPMA). A UK human capital metrics expert to ISO, he co-edited Human capital management standards: A complete guide, published by Kogan Page.  He has led on and continues to develop measures of sustainable HC. He is a member of the UN Millennium Project global futures experts network, and has led the futures research on national talent ecosystems for policy development in Singapore and Malaysia.

This bonus episode of the Candid Comms podcast is a conversation between Rachel Miller and Tara McDonagh.  Tara is the host of the Communications Business Advisor podcast and President and Chief Communication Strategist at Tara McDonagh Communications. In this candid conversation Rachel and Tara discuss: what being a strategic internal communicator means what unites communicators globally  communicators as business advisors the importance of teaching others how to treat you supporting other women and much more.  Tara wrote an expert view for Rachel's book, Internal Communication Strategy: design, develop and transform your organisational communication.  The book was published by Kogan Page in April 2024. Here are the links we promised to share: Tara's website Raise the Tide Find Tara on LinkedIn. Order your copy of Rachel's book Rachel's book, Internal Communication Strategy: design, develop and transform your organizational communication is out now. You can order it via your favourite bookstore or find it online including Amazon (affiliate link), Waterstones, Barnes & Noble and Foyles.  Or see the All Things IC website to order a signed limited edition. Useful links: Add your name to receive Rachel's monthly Water Cooler newsletter. All show notes: allthingsic.com/podcast. Rachel's All Things IC website, featuring 1800 free blog posts. All Things IC Online Masterclasses, where you can enrol in training. Find Rachel on Instagram @rachelallthingsic or LinkedIn. Thank you for stopping by, Rachel Miller, Founder, All Things IC. 

The traditional view of a leader is serious, stoic and humourless, but are humour, laughter and storytelling the new leadership traits?Joining me this week is Neil Mullarkey, Comedian, author and business coachNeil discusses how to be a better leader through storytelling, laughter, fun and mindset? The Marketing Rules Podcast is sponsored by RChill ⁠⁠⁠⁠⁠⁠⁠⁠https://www.rchilli.com/⁠⁠⁠⁠⁠⁠⁠⁠ #MarketingRules #TheVoiceOfRecruitmentMarketing To connect with Neil: https://www.linkedin.com/in/neilmullarkey/⁠ Discount code KOGANPAGE20 at the Kogan Page website via ⁠https://neilmullarkey.com/inthemomentbook⁠ Learn more about James and ThinkinCircles: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thinkincircles.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.themarketingrules.com/⁠⁠⁠⁠⁠⁠

In this episode of the 2X eCommerce podcast, host Kunle Campbell interviews Marin Istvanic, a partner at Inspire Brand Group, on effective strategies for scaling meta ads. Marin shares his insights on structuring, testing, and scaling ad campaigns, emphasizing the importance of product-market fit and optimal offers. He outlines best practices for sandbox testing using Adset Budget Optimization (ABO) and leveraging Advantage Shopping Plus for scaling. Marin also discusses the significance of creative quality over quantity, the use of cost caps for budget management, and how to maximize ad performance through meticulous testing and data analysis. The conversation covers Marin's journey from a freelance media buyer to an agency partner, his approach to managing client budgets, and his take on the creative vs. technical aspects of media buying. The episode concludes with practical tips for Q4 advertising and maximizing ROI during high-traffic periods like Black Friday and Cyber Monday.(00:00) - Scaling Meta Ads: An Advanced Playbook for eCommerce Growth → Marin Ištvanić (01:22) - Podcast Introduction and Guest Welcome (03:05) - Marin Istvanic's Journey into Media Buying (12:00) - The Role of Creatives in Media Buying (13:47) - Effective Offer Strategies for Better Conversion (18:10) - Agency Operations and Client Management (21:45) - Testing and Scaling Ad Campaigns (27:57) - The Power of Data in Digital Marketing (28:42) - Ad Copy Strategies and Testing (29:55) - Static Images vs. Video Ads (31:53) - Creative Diversification and Client Guidance (33:14) - Optimizing Ad Performance Metrics (35:12) - Scaling and Budget Management (42:40) - Resurrecting and Adjusting Campaigns (47:18) - Preparing for Q4 and Black Friday (50:30) - Final Thoughts and Where to Find More Tips Resources Mentioned in the EpisodeInspire Brand GroupMarin Ištvanić's agency, specializing in Meta ad campaigns for eCommerce brands.Website: Inspire Digital GroupFunnel CalculatorA custom-built Google Sheets tool Marin uses to analyze drop-off points in the customer journey and optimize funnel performance.Promised to be shared with the audience via the show notes.ABO and Advantage Shopping PlusStrategies discussed for testing and scaling ad campaigns.Advantage Shopping Plus: A simplified Meta campaign type with exclusions and cost caps.Analytics ToolsTriple Whale: Used to track key ad metrics like percentage of new visits and audience breakdowns.Northbeam: Another analytics tool for tracking ad performance and audience behavior.Connect with 2X eCommerce:Website: 2X eCommerce Website → https://2xecommerce.com/podcast/Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerceYouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/Get a Copy of Kunle's BookElevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.Buy on Amazon → https://amzn.to/3ybY6WSBuy on Walmart → https://bit.ly/3swOuDeBuy on Kogan Page → https://bit.ly/44DylLnBuy on Barnes & Noble → https://bit.ly/3Pgd4B4Buy on WHSmith → https://bit.ly/4bfr9r3Sponsors:This episode is proudly brought to you by: 1️⃣ REVIEWS.io↳ Drive Sales & Reduce Marketing Spending with REVIEWS.ioREVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It's easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google.With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you.To find out more, head over to Reviews.ioGet 10% off your first year—use the could ‘2x' when you sign up or click here.New customers only. Terms and conditions apply.2️⃣ Address Validator↳ Reduce Failed Deliveries & Boost Customer Satisfaction with Address ValidatorAddress Validator is the go-to tool for ensuring accurate deliveries every time. By validating customer addresses in real time, you can avoid costly failed deliveries, reduce shipping expenses, and provide a seamless checkout experience for your customers.With Address Validator, you can:Prevent delivery errors and save on reshipping costs.Enhance customer trust with faster, hassle-free deliveries.Automate address validation, freeing up time for your team to focus on growth.To learn more, visit AddressValidator.com.Try Address Validator Today. Your first 100 orders are free, with no credit card required—start optimizing your deliveries now.

In this episode of the 2X eCommerce Podcast, Kunle Campbell interviews Ron Shah, co-founder of Obvi, a successful collagen brand that has profitably grown to a $40 million business in just five years. Ron shares the strategic shifts from direct-to-consumer (DTC) to retail, insights on user-generated content (UGC) and community building, and the importance of lean operations. He discusses the learnings from their presence in major retailers like Walmart and emphasizes the role of micro-influencers and loyal customers in their marketing strategy. The episode offers valuable lessons on navigating the challenges of the evolving eCommerce landscape and building a profitable brand with minimal resources.(00:00) - $40M in 5 Years: The Profit-First Obvi Playbook for DTC and Retail Domination → Ronak Shah (02:50) - Ron Shah's Journey in the Supplement Industry (04:46) - Formation of Obvi and Leadership Team (07:02) - Scaling Obvi: From Startup to $40 Million (08:34) - Profitability and Lean Operations (09:10) - Leveraging Agencies and Performance Models (13:21) - Building a Strong Community and Ambassador Program (17:07) - Retail Expansion and Lessons Learned (22:37) - Customer Insights at Walmart (23:41) - Social Media Strategy for Walmart Listings (27:33) - Impact of Brand Collaborations (29:03) - The Rise of TikTok Shop (32:20) - UGC and CGC Strategies (36:21) - Content Creation and Ad Strategy (43:34) - Rapid Fire Questions (45:32) - Conclusion and Final Thoughts Resources mentioned: Insense: A platform used for sourcing creators and generating user-generated content (UGC).TikTok Shop: A growing social commerce platform that integrates shopping directly into the TikTok experience.Shopify and Shop App: Obvi uses Shopify for DTC sales and sees potential in the Shop App for social commerce innovation.SPINS and Nielsen Data: Tools for retail sales analytics, used to gather insights about performance in stores like Walmart.Books MentionedWinning Is Everything by Tim Grover: A recommended read by Ron Shah.Community ManagementObvi's Facebook Group: A 105,000-member community of loyal customers actively engaging around collagen and wellness topics.Connect with 2X eCommerce:Website: 2X eCommerce Website → https://2xecommerce.com/podcast/Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerceYouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/Get a Copy of Kunle's BookElevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.Buy on Amazon → https://amzn.to/3ybY6WSBuy on Walmart → https://bit.ly/3swOuDeBuy on Kogan Page → https://bit.ly/44DylLnBuy on Barnes & Noble → https://bit.ly/3Pgd4B4Buy on WHSmith → https://bit.ly/4bfr9r3Sponsors:This episode is proudly brought to you by: 1️⃣ REVIEWS.io↳ Drive Sales & Reduce Marketing Spending with REVIEWS.ioREVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It's easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google.With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you.To find out more, head over to Reviews.ioGet 10% off your first year—use the could ‘2x' when you sign up or click here.New customers only. Terms and conditions apply.2️⃣ Address Validator↳ Reduce Failed Deliveries & Boost Customer Satisfaction with Address ValidatorAddress Validator is the go-to tool for ensuring accurate deliveries every time. By validating customer addresses in real time, you can avoid costly failed deliveries, reduce shipping expenses, and provide a seamless checkout experience for your customers.With Address Validator, you can:Prevent delivery errors and save on reshipping costs.Enhance customer trust with faster, hassle-free deliveries.Automate address validation, freeing up time for your team to focus on growth.To learn more, visit AddressValidator.com.Try Address Validator Today. Your first 100 orders are free, with no credit card required—start optimizing your deliveries now.

Harnessing Neuroscience and AI for eCommerce Success with Dr. A.K. PradeepIn this episode of the 2X eCommerce Podcast, host Kunle Campbell is joined by Dr. A.K. Pradeep, a leader in consumer neuroscience and AI, to explore how understanding non-conscious consumer data can revolutionize eCommerce operations. Dr. Pradeep delves into applying neuroscience principles like the rule of threes, converting purchase pain into pleasure, and utilizing category-busting metrics to enhance consumer engagement and conversion rates. He also discusses the significance of mass personalization in advertising and practical strategies for leveraging Gen AI to resonate with consumers on a deeper level. This episode is a treasure trove of actionable insights for eCommerce operators looking to increase sales and customer loyalty.(00:00) - How to Turn Consumer Neuroscience Insights into eCommerce Growth → Dr. A.K. Pradeep (03:01) - Dr. Pradeep's Background and Insights (14:04) - Practical Applications of Neuroscience (20:43) - Leveraging Non-Conscious Consumer Data (26:40) - Practical Application of Non-Conscious Messaging (27:51) - The Pitfalls of Mining Social Media (28:32) - Understanding and Creating Desire (35:54) - Mass Personalization at Scale (40:57) - Integrating Non-Conscious Data into Marketing (44:33) - Leveraging Sensory.AI Solutions (46:35) - Final Thoughts and Practical Steps Resources mentioned: Sensory AI: Explore Dr. Pradeep's neuroscience-powered Gen AI platform for crafting personalized marketing strategies: sensory.aiBook: Neuro AI by Dr. A.K. Pradeep: Winning the Mind of Consumers with Neuroscience Powered Gen AI – A guide to leveraging neuroscience and AI in marketing, Available on Amazon: https://amzn.to/4eMRM7TCreators & Guests Kunle Campbell - Host Dr. A.K. Pradeep - Guest Connect with 2X eCommerce:Website: 2X eCommerce Website → https://2xecommerce.com/podcast/Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerceYouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/Get a Copy of Kunle's BookElevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.Buy on Amazon → https://amzn.to/3ybY6WSBuy on Walmart → https://bit.ly/3swOuDeBuy on Kogan Page → https://bit.ly/44DylLnBuy on Barnes & Noble → https://bit.ly/3Pgd4B4Buy on WHSmith → https://bit.ly/4bfr9r3Sponsors:This episode is proudly brought to you by: 1️⃣ REVIEWS.io↳ Drive Sales & Reduce Marketing Spending with REVIEWS.ioREVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It's easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google.With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you.To find out more, head over to Reviews.ioGet 10% off your first year—use the could ‘2x' when you sign up or click here.New customers only. Terms and conditions apply.

This episode of the 2X eCommerce Podcast, hosted by Kunle Campbell, features PR expert Gloria Chou discussing her CPR pitching method, a framework designed to help indie brands and founders gain media exposure without hefty agency fees. Gloria emphasizes the importance of credibility, point of view, and relevance in pitches, and provides practical advice for engaging journalists and media outlets. She also shares personal insights from her unconventional journey into PR and offers free resources to help entrepreneurs start their own PR efforts. The conversation highlights the value of persistent, strategic pitching and leveraging trends and seasonal relevancy to build lasting relationships with journalists.(00:00) - How to Get Your Brand in Top Media Without PR Agencies → Gloria Chou (02:29) - Gloria Chou's Journey into PR (04:47) - The Art of Cold Pitching (06:55) - Understanding Journalists' Needs (13:06) - Crafting the Perfect Pitch (17:47) - Pitching to Different Types of Publications (22:08) - Setting Up Your PR Foundation (22:40) - The Value of PR for Founders (23:29) - Effective Time Management for PR (24:25) - Identifying the Right Journalists (26:31) - Building and Maintaining Relationships with Journalists (29:21) - Delegating PR Tasks (32:54) - Leveraging Trends and Media Types (37:36) - Final Thoughts and Resources Resources mentioned: Masterclass: www.gloriachoupr.com/masterclassFreebie: www.gloriachoupr.com/giftguideProgram: www.getfeaturedaccelerator.comCreators & Guests Kunle Campbell - Host Gloria Chou - Guest Connect with 2X eCommerce:Website: 2X eCommerce Website → https://2xecommerce.com/podcast/Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerceYouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/Get a Copy of Kunle's BookElevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.Buy on Amazon → https://amzn.to/3ybY6WSBuy on Walmart → https://bit.ly/3swOuDeBuy on Kogan Page → https://bit.ly/44DylLnBuy on Barnes & Noble → https://bit.ly/3Pgd4B4Buy on WHSmith → https://bit.ly/4bfr9r3Sponsors:This episode is proudly brought to you by: 1️⃣ REVIEWS.io↳ Drive Sales & Reduce Marketing Spending with REVIEWS.ioREVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It's easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google.With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you.To find out more, head over to Reviews.ioGet 10% off your first year—use the could ‘2x' when you sign up or click here.New customers only. Terms and conditions apply.

Subscribe to Our Conscious Commerce Newsletter:Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.comShownote available on: https://2xecommerce.com/podcast/ep456/Optimizing eCommerce Shipping with ShipAccel: Insights from Gitika on Streamlining OperationsIn this episode of the 2X eCommerce podcast, host Kunle Campbell converses with Gitika from ShipAccel, a new eCommerce platform launched by Pitney Bowes. They discuss how ShipAccel addresses the unique shipping needs of small to medium businesses (SMBs) and larger enterprises by offering both user interface and API solutions to streamline label printing, manage cross-border shipping, and handle returns. Gitika explains how automation and strategic technology can reduce manual tasks, increase fulfillment speed, and lower shipping costs, ultimately improving post-purchase experiences and supporting business growth. The episode provides valuable insights into optimizing eCommerce operations through smarter automated shipping solutions.(00:00) - How to Automate and Streamline Your Shipping Processes for Growth → Gitika Jain of ShipAccel (01:42) - Welcome and Episode Overview (02:58) - Interview with Gitika: Background and Role (05:00) - Challenges in E-commerce Shipping (09:40) - Boost Your Visibility with Reviews.io (11:56) - Trends in E-commerce Shipping (17:08) - ShipAccel's Unique Solutions (25:22) - Focus on SMB and Mid-Market (26:20) - Returns and Branded Tracking (29:27) - International Shipping Challenges (34:58) - Future Plans and Conclusion Resources mentioned: ShipAccel: https://www.shipaccel.com/Pitney Bowes: https://www.pitneybowes.com/Creators & Guests Kunle Campbell - Host Gitika Jain - Guest Connect with 2X eCommerce:Website: 2X eCommerce Website → https://2xecommerce.com/podcast/Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerceYouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/Get a Copy of Kunle's BookElevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.Buy on Amazon → https://amzn.to/3ybY6WSBuy on Walmart → https://bit.ly/3swOuDeBuy on Kogan Page → https://bit.ly/44DylLnBuy on Barnes & Noble → https://bit.ly/3Pgd4B4Buy on WHSmith → https://bit.ly/4bfr9r3Sponsors:This episode is proudly brought to you by: 1️⃣ REVIEWS.io↳ Drive Sales & Reduce Marketing Spending with REVIEWS.ioREVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It's easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google.With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you.To find out more, head over to Reviews.ioGet 10% off your first year—mention ‘2x eCommerce' when you sign up.New customers only. Terms and conditions apply.

Subscribe to Our Conscious Commerce Newsletter:Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.comShownotes available on: https://2xecommerce.com/podcast/ep458/In this episode of the 2X eCommerce podcast, host Kunle Campbell is joined by Ian, the founder of Oceans, a platform that helps eCommerce brands outsource high-level roles like marketing, operations, and finance to top talent in Sri Lanka. They discuss the advantages of tapping into Sri Lanka's highly educated and skilled workforce, the impact of AI on outsourcing, and practical steps for integrating remote talent into a company's team. Ian shares insights from Oceans' experiences with over 300 clients, highlighting how businesses can scale efficiently while reducing costs.00:00 Introduction and Sponsor Message00:11 Discovering Sri Lanka's Talent Pool01:03 Leveraging Global Talent for eCommerce01:58 Welcome to the 2X eCommerce Podcast03:22 Ian's Journey to Founding Oceans05:22 The Opportunity in Global Talent10:29 Challenges and Solutions in Outsourcing16:18 Content Creation and Influencer Marketing20:38 Distribution Process in E-commerce20:56 Impact of AI on Talent Sourcing24:01 AI's Role in Productivity30:02 Hiring Sri Lankan Talent32:50 Managing Remote Teams37:28 Special Offers and ConclusionConnect with 2X eCommerce:Website: 2X eCommerce Website → https://2xecommerce.com/podcast/Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerceYouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/Get a Copy of Kunle's BookElevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.Buy on Amazon → https://amzn.to/3ybY6WSBuy on Walmart → https://bit.ly/3swOuDeBuy on Kogan Page → https://bit.ly/44DylLnBuy on Barnes & Noble → https://bit.ly/3Pgd4B4Buy on WHSmith → https://bit.ly/4bfr9r3Sponsors:This episode is proudly brought to you by:1️⃣ ShipAccel↳ ShipAccel helps eCommerce operators streamline their entire shipping process, saving time and money. With ShipAccel, you can lower your shipping costs by accessing better carrier rates, track and analyze all of your shipments with powerful insights, and automate your workflows to focus more on growing your business. Whether you're handling thousands of orders or just getting started, ShipAccel scales effortlessly with your business. Simplify shipping, save on costs, and deliver faster with ShipAccel.Head over to ShipAccel.com to find out more2️⃣ REVIEWS.io↳ Drive Sales & Reduce Marketing Spending with REVIEWS.ioREVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It's easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google.With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you.To find out more, head over to Reviews.ioGet 10% off your first year—mention ‘2x eCommerce' when you sign up.New customers only. Terms and conditions apply.Creators & Guests Kunle Campbell - Host Ian Myers - Guest

Subscribe to Our Conscious Commerce Newsletter:Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.comShownote available on: https://2xecommerce.com/podcast/ep457/In this episode of the 2X eCommerce podcast, hosted by Kunle Campbell, guest Lachezar Voinov from LJV Media shares insights into effective ad creative strategies for eCommerce brands. The discussion covers the importance of founder story videos, problem-solution content, and strategic use of UGC and static images to boost ad performance. Lachezar highlights the success of Loop Earplugs in catering to different customer avatars and the importance of congruency between ad creatives and landing pages. The episode also discusses AI's role in media buying and creative production, with practical tips for increasing average order value (AOV) through various strategies.00:00 The Highest Impact Meta Ad Creatives Types That Are Driving Results Right Now → Lachezar Voynov01:14 Effective Ad Creative Strategies02:30 Meet Lachezar: Journey into eCommerce07:35 Agency Growth and Market Positioning09:27 Innovative Ad Formats for 202410:43 Boost Your Visibility with Reviews.io15:07 Customer-Centric Advertising Techniques20:40 Crafting Compelling Video Creatives25:22 Balancing Ad Creative Types for DTC Brands26:31 Optimizing Ad Concepts and Hooks28:57 Case Study: Loop Earplugs' Marketing Strategy33:43 Understanding Your Ideal Customer Profile (ICP)38:42 The Role of AI in Media Buying and Creative Strategy48:10 Maximizing AOV with Creative Strategies50:35 Wrapping Up: Key Takeaways and Final Thoughts Connect with 2X eCommerce:Website: 2X eCommerce Website → https://2xecommerce.com/podcast/Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerceYouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/Get a Copy of Kunle's BookElevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.Buy on Amazon → https://amzn.to/3ybY6WSBuy on Walmart → https://bit.ly/3swOuDeBuy on Kogan Page → https://bit.ly/44DylLnBuy on Barnes & Noble → https://bit.ly/3Pgd4B4Buy on WHSmith → https://bit.ly/4bfr9r3Sponsors:This episode is proudly brought to you by:1️⃣ ShipAccel↳ ShipAccel helps eCommerce operators streamline their entire shipping process, saving time and money. With ShipAccel, you can lower your shipping costs by accessing better carrier rates, track and analyze all of your shipments with powerful insights, and automate your workflows to focus more on growing your business. Whether you're handling thousands of orders or just getting started, ShipAccel scales effortlessly with your business. Simplify shipping, save on costs, and deliver faster with ShipAccel.Head over to ShipAccel.com to find out more2️⃣ REVIEWS.io↳ Drive Sales & Reduce Marketing Spending with REVIEWS.ioREVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It's easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google.With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you.To find out more, head over to Reviews.ioGet 10% off your first year—mention ‘2x eCommerce' when you sign up.New customers only. Terms and conditions apply.Creators & Guests Kunle Campbell - Host Lachezar Voynov - Guest (00:00) - The Highest Impact Meta Ad Creatives Types That Are Driving Results Right Now → Lachezar Voynov (01:14) - Effective Ad Creative Strategies (02:30) - Meet Lachezar: Journey into eCommerce (07:35) - Agency Growth and Market Positioning (09:27) - Innovative Ad Formats for 2024 (10:43) - Boost Your Visibility with Reviews.io (15:07) - Customer-Centric Advertising Techniques (20:40) - Crafting Compelling Video Creatives (25:22) - Balancing Ad Creative Types for DTC Brands (26:31) - Optimizing Ad Concepts and Hooks (28:57) - Case Study: Loop Earplugs' Marketing Strategy (33:43) - Understanding Your Ideal Customer Profile (ICP) (38:42) - The Role of AI in Media Buying and Creative Strategy (48:10) - Maximizing AOV with Creative Strategies (50:35) - Wrapping Up: Key Takeaways and Final Thoughts

Subscribe to Our Conscious Commerce Newsletter:Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.comShownote available on: https://2xecommerce.com/podcast/ep456/In this episode of the 2X eCommerce podcast, host Kunle Campbell is joined by Ellery, the founder of NIFT, to discuss an innovative alternative to traditional advertising platforms like Meta. They explore how NIFT offers eCommerce brands a scalable way to acquire highly engaged, high intent customers by leveraging a network of premium consumer apps to match brands with potential customers who aren't actively in the market but are interested. Through tailored gift mechanisms, NIFT allows brands to reach new audiences while collecting valuable first-party data, offering a game-changing channel for customer acquisition. Ellery shares insights into managing NIFT accounts, optimizing conversion rates, and the potential benefits for both large and emerging brands, highlighting its consistency and scalability as an acquisition channel. The conversation also touches on the challenges marketers face with traditional advertising platforms, and how NIFT's approach can provide a more efficient path to growth.00:00 How NIFT is Helping Consumer Brands Acquire New Customers at Scale → Elery Pfeffer01:59 Meet Ellery: The Visionary Behind NIFT02:28 Ellery's Journey: From Tech Enthusiast to Marketing Innovator04:44 The Problem with Traditional Advertising05:54 Introducing NIFT: A Revolutionary Platform08:56 How NIFT Works: A Deep Dive13:15 Success Stories: Brands Thriving with NIFT16:35 Optimizing Your Marketing Strategy with NIFT18:57 NIFT's Unique Approach to Customer Engagement26:44 Scaling with NIFT: Opportunities for Emerging Brands37:05 Getting Started with NIFT: Tips and Offers42:07 Conclusion: Embrace the Future of Customer AcquisitionConnect with 2X eCommerce:Website: 2X eCommerce Website → https://2xecommerce.com/podcast/Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerceYouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/Get a Copy of Kunle's BookElevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.Buy on Amazon → https://amzn.to/3ybY6WSBuy on Walmart → https://bit.ly/3swOuDeBuy on Kogan Page → https://bit.ly/44DylLnBuy on Barnes & Noble → https://bit.ly/3Pgd4B4Buy on WHSmith → https://bit.ly/4bfr9r3Sponsors:This episode is proudly brought to you by: 1️⃣ ShipAccel↳ ShipAccel helps eCommerce operators streamline their entire shipping process, saving time and money. With ShipAccel, you can lower your shipping costs by accessing better carrier rates, track and analyze all of your shipments with powerful insights, and automate your workflows to focus more on growing your business. Whether you're handling thousands of orders or just getting started, ShipAccel scales effortlessly with your business. Simplify shipping, save on costs, and deliver faster with ShipAccel.Head over to ShipAccel.com to find out more 2️⃣ REVIEWS.io↳ Drive Sales & Reduce Marketing Spending with REVIEWS.ioREVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It's easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google.With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you.To find out more, head over to Reviews.ioGet 10% off your first year—mention ‘2x eCommerce' when you sign up.New customers only. Terms and conditions apply.Creators & Guests Kunle Campbell - Host Elery Pfeffer - Guest (00:00) - How NIFT is Helping Consumer Brands Acquire New Customers at Scale → Elery Pfeffer (02:10) - Meet Ellery: The Visionary Behind NIFT (02:40) - Ellery's Journey: From Tech Enthusiast to Marketing Innovator (04:56) - The Problem with Traditional Advertising (06:05) - Introducing NIFT: A Revolutionary Platform (09:08) - How NIFT Works: A Deep Dive (11:36) - Boost Your Visibility with Reviews.io (15:50) - Success Stories: Brands Thriving with NIFT (19:10) - Optimizing Your Marketing Strategy with NIFT (21:32) - NIFT's Unique Approach to Customer Engagement (29:19) - Scaling with NIFT: Opportunities for Emerging Brands (39:40) - Getting Started with NIFT: Tips and Offers (44:42) - Conclusion: Embrace the Future of Customer Acquisition

We look at Risk Roulette, by Graham Ruddick. Risk Roulette: The Surprising Reasons Why Some Businesses Work and Others Fail reviewed This is an enjoyable and thought provoking book. It also used examples and case studies from paths less regularly travelled. This was a bit of a relief for the reviewer because sometimes you can almost do entrepreneurs bingo when the same anecdotes and inspirational examples tend to come up again and again. The pace is rapid, as the whole book comes in at under 200 pages. The tone is good too, informative and helpful, written in an accessible way. We enjoyed reading it and would definitely recommend it to other readers, both younger students and also people using it for college and to inform their own business ideas too. More about Risk Roulette Risk Roulette: The surprising reasons why some businesses work and others fail NEW BOOK: Interviews reveal lessons from sports, finance and iconic entrepreneurs to show how to make risk work for you Why This Book Matters: Explains why those who have a real understanding of how risk and reward works will succeed Shows why taking excessive risk is likely to end in disaster and that entrepreneurs are not the buccaneering risk-takers they are often portrayed as Features interviews and case studies from businesses including Marks & Spencer, Castore, and Deliveroo, as well as football, Formula 1 champions, and skydivers Written by award-winning journalist who has interviewed some of the world's leading business executives, financiers and sports people Business success requires taking a risk, or two. But have you ever bet the house on a seemingly good idea only for it to become a bad business decision? And why is that some business leaders seem to be able to take long shots, and still come up trumps? Now a fascinating new book Risk Roulette from leading journalist Graham Ruddick, reveals the surprising reasons why some businesses work, and others fail. As a journalist with the Telegraph, Guardian, The Times and now Business Leader, Graham Ruddick has spent more than fifteen years researching and interviewing leaders, including the founders and chief executives of some of the biggest businesses around the world. Through this series of exclusive interviews, he has found that there's a pivotal trait leaders have when it comes to success: they understand risk. Through a collection of thought-provoking stories, interviews and case studies from leaders in business, finance and sport, Ruddick reveals that risk isn't just about being risky and having a blasé attitude to responsibility. It's about understanding risk more broadly, from the level of risk involved in a decision and how to reduce it, to the difference between short-term and long-term risk. Risk Roulette is a highly entertaining and informative read which joins icons from the worlds of business, finance, journalism and sports who know how to make risk work for them and push the boundaries and reveals their tried and tested secrets so you too can elevate your business. Risk Roulette: The surprising reasons why some businesses work, and others fail by Graham Ruddick is published by Kogan Page on 03 October 2024, priced £13.94 More about the author Graham Ruddick is the editor-in-chief of Business Leader magazine and host of the Business Leader podcast. He founded the podcast and the Off to Lunch newsletter in 2022. He has been Retail Editor at the Daily Telegraph, Senior Business Reporter and then Media Editor at the Guardian and from 2018 to 2022 he was Deputy Business Editor at The Times. He was shortlisted for business and finance journalist of the year at the Press Awards in 2019 and named young financial journalist of the year by the Wincott Foundation in 2013. He is based in London, UK. See more reviews here. More about Irish Tech News Irish Tech News are Ireland's No. 1 Online Tech Publication and often Ireland's No.1 Tech Podcast too. You can find hundreds of fantastic previous episodes and subscribe...

Subscribe to Our Conscious Commerce Newsletter:Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.comShownote available on: https://2xecommerce.com/podcast/ep455/In this episode of the 2X eCommerce podcast, host Kunle Campbell delves into operational efficiency for scalable eCommerce businesses. The discussion covers the pros and cons of warehouse fulfillment vs. third-party logistics (3PL), offering insights into choosing the right 3PL partner. The episode also explores supply chain optimization, highlighting supplier sourcing, inventory management, and diversification. Automation is emphasized, with tips on automating inventory, order management, customer service, returns, supplier databases, and shipping processes. Outsourcing non-core tasks like customer service and financial management to third-party providers is recommended to focus on growth. Overall, the episode provides actionable strategies for improving profitability and scaling sustainably.(00:00) - How to Turn Your eCommerce Operations into a Profit Center → Kunle Campbell (00:14) - Introduction (01:56) - Warehouse vs. 3PL: Choosing the Right Fulfillment Strategy (04:13) - Selecting the Perfect 3PL Partner (06:08) - Boost Your Visibility with Reviews.io (08:12) - Mastering Supply Chain Optimization (11:09) - Harnessing Automation for eCommerce Success (14:50) - Outsourcing Non-Core Tasks for Growth (15:40) - Conclusion and Key Takeaways Connect with 2X eCommerce:Website: 2X eCommerce Website → https://2xecommerce.com/podcast/Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerceYouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/Get a Copy of Kunle's BookElevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.Buy on Amazon → https://amzn.to/3ybY6WSBuy on Walmart → https://bit.ly/3swOuDeBuy on Kogan Page → https://bit.ly/44DylLnBuy on Barnes & Noble → https://bit.ly/3Pgd4B4Buy on WHSmith → https://bit.ly/4bfr9r3Sponsors:This episode is proudly brought to you by:1️⃣ ShipAccel↳ ShipAccel helps eCommerce operators streamline their entire shipping process, saving time and money. With ShipAccel, you can lower your shipping costs by accessing better carrier rates, track and analyze all of your shipments with powerful insights, and automate your workflows to focus more on growing your business. Whether you're handling thousands of orders or just getting started, ShipAccel scales effortlessly with your business. Simplify shipping, save on costs, and deliver faster with ShipAccel.Head over to ShipAccel.com to find out more2️⃣ REVIEWS.io↳ Drive Sales & Reduce Marketing Spending with REVIEWS.ioREVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It's easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google.With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you.To find out more, head over to Reviews.ioGet 10% off your first year—mention ‘2x eCommerce' when you sign up.New customers only. Terms and conditions apply.Creators & Guests Kunle Campbell - Host

Subscribe to Our Conscious Commerce Newsletter:Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.comShownote available on: https://2xecommerce.com/podcast/ep454/In this episode of the 2x eCommerce podcast, host Kunle Campbell discusses strategies for e-commerce businesses to win during the critical fourth quarter. With major retailers like Amazon, Walmart, and Target launching early holiday deals, the importance of starting sales early is emphasized. The episode offers eight actionable tips on maximizing profitability: starting early and engaging VIPs, focusing on profitability through smart discounting, understanding contribution margins, switching email and SMS campaigns to holiday mode, leveraging influencer partnerships, optimizing retargeting, enhancing Google presence through reviews, and optimizing landing pages. Additionally, it highlights post-sale retention strategies to build long-term customer relationships. The episode encourages e-commerce businesses to execute a season-long strategy for Q4 and invites listeners to subscribe for more insights.00:00 Introduction to Q4 Strategies01:20 Early Engagement and VIP Strategies02:24 Balancing Profitability with Smart Discounts04:02 Understanding Contribution Margin05:45 Maximizing Email and SMS Marketing09:42 Leveraging Influencers and Retargeting13:49 Optimizing Landing Pages and Post-Sale Retention15:19 Conclusion and Final ThoughtsConnect with 2X eCommerce:Website: 2X eCommerce Website → https://2xecommerce.com/podcast/Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerceYouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/Get a Copy of Kunle's BookElevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.Buy on Amazon → https://amzn.to/3ybY6WSBuy on Walmart → https://bit.ly/3swOuDeBuy on Kogan Page → https://bit.ly/44DylLnBuy on Barnes & Noble → https://bit.ly/3Pgd4B4Buy on WHSmith → https://bit.ly/4bfr9r3Sponsors:This episode is brought to you by: REVIEWS.ioDrive Sales & Reduce Marketing Spending with REVIEWS.ioREVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It's easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google.With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you.Get 10% off your first year—mention ‘2x eCommerce' when you sign up.New customers only. Terms and conditions apply.Creators & Guests Kunle Campbell - Host (00:00) - Introduction to Q4 Strategies (01:20) - Early Engagement and VIP Strategies (02:24) - Balancing Profitability with Smart Discounts (04:02) - Understanding Contribution Margin (05:45) - Maximizing Email and SMS Marketing (09:42) - Leveraging Influencers and Retargeting (13:49) - Optimizing Landing Pages and Post-Sale Retention (15:19) - Conclusion and Final Thoughts

Subscribe to Our Conscious Commerce Newsletter:Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.comShownote available on: https://2xecommerce.com/podcast/ep453/S9 EP54:In this episode of the 2X eCommerce Podcast, host Kunle Campbell delves into marketing efficiency, a critical component of growing an eCommerce business sustainably. He introduces the “PROFIT Framework,” a strategic guide designed to help businesses maximize returns on their marketing investments by focusing on profitability. Kunle breaks down each aspect of the framework, including understanding your marketing efficiency ratio (MER) and contribution margin, retargeting and demand capture, demand generation optimization, and the effective use of email and SMS marketing.The PROFIT FrameworkP: P&L Impact and Marketing Efficiency RatioUnderstanding the marketing efficiency ratio (MER) and how contribution margin plays a key role in ensuring profitability.R: Retargeting and Demand CaptureStrategies for retargeting to capture warm leads at a lower cost, and the types of content that work best for demand capture.O: Optimizing Demand Generation ActivitiesKunle discusses the importance of demand generation and how UGC, influencer content, and branded videos can fuel this process.F: Frequency and Relevance in Email and SMS MarketingThe role of segmentation, frequency, and deliverability in maximizing email and SMS marketing effectiveness.I: Integration Across Channels and ToolsHow integrating data from all departments improves the efficiency and effectiveness of marketing efforts.T: Testing and Continuous ImprovementKunle highlights the importance of continuous testing, from creative formats to landing page optimizations, ensuring ongoing improvement.(00:00) - Introduction to Scaling eCommerce in 2024 (00:46) - Maximizing Marketing Efficiency with the PROFIT Framework (02:01) - Understanding the P&L Impact on Marketing Efficiency (06:38) - Retargeting and Demand Capture Strategies (07:56) - Optimizing Demand Generation Activities (11:10) - Boosting Visibility with Reviews and Ratings (13:35) - Effective Email and SMS Marketing (17:19) - Integrating Channels and Tools for Marketing (19:43) - Continuous Testing and Iteration for Success (23:24) - Conclusion and Key Takeaways Connect with 2X eCommerce:Website: 2X eCommerce Website → https://2xecommerce.com/podcast/Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerceYouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/Get a Copy of Kunle's BookElevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.Buy on Amazon → https://amzn.to/3ybY6WSBuy on Walmart → https://bit.ly/3swOuDeBuy on Kogan Page → https://bit.ly/44DylLnBuy on Barnes & Noble → https://bit.ly/3Pgd4B4Buy on WHSmith → https://bit.ly/4bfr9r3Sponsors:This episode is brought to you by: REVIEWS.ioDrive Sales & Reduce Marketing Spending with REVIEWS.ioREVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It's easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google.With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you.Get 10% off your first year—mention ‘2x eCommerce' when you sign up.New customers only. Terms and conditions apply.Creators & Guests Kunle Campbell - Host

Subscribe to Our Conscious Commerce Newsletter:Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.comShownote available on: https://2xecommerce.com/podcast/ep451/S9 EP53:In this episode of the 2X eCommerce Podcast, host Kunle Campbell delves into the first pillar of scaling e-commerce brands: product innovation. The episode provides actionable insights on developing and refining a bestselling SKU, emphasizing the importance of market-driven product development. It covers strategies for established operators to enhance their top-performing products and advises newcomers to create minimum viable products (MVPs) to gather customer feedback. The discussion highlights the significance of understanding market demands, iterating on products, and creating a unique selling proposition (USP). Listeners are guided through creating continuous feedback loops and streamlining product lines to maintain relevance and drive growth, with real-world examples from companies like Gymshark, HiSmile, and Athletic Greens.(00:00) - Introduction to Scaling eCommerce Brands (00:17) - Deep Dive into Product Innovation (05:30) - Starting Scrappy and Gathering Data (10:22) - Refining and Testing Your Core Offering (12:58) - Leveraging Customer Reviews and Feedback (18:30) - Creating a Strong Unique Selling Proposition (USP) (22:49) - Setting Up a Continuous Feedback Loop (26:27) - Conclusion and Next Steps Connect with 2X eCommerce:Website: 2X eCommerce Website → https://2xecommerce.com/podcast/Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerceYouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/Get a Copy of Kunle's BookElevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.Buy on Amazon → https://amzn.to/3ybY6WSBuy on Walmart → https://bit.ly/3swOuDeBuy on Kogan Page → https://bit.ly/44DylLnBuy on Barnes & Noble → https://bit.ly/3Pgd4B4Buy on WHSmith → https://bit.ly/4bfr9r3Sponsors:This episode is brought to you by: REVIEWS.ioDrive Sales & Reduce Marketing Spending with REVIEWS.ioREVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It's easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google.With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you.Get 10% off your first year—mention ‘2x eCommerce' when you sign up.New customers only. Terms and conditions apply.Creators & Guests Kunle Campbell - Host

Subscribe to Our Conscious Commerce Newsletter:Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.comShownote available on: https://2xecommerce.com/podcast/ep450/S9 EP53:In this episode of the 2x eCommerce podcast, host Kunle Campbell explores the key pillars for scaling e-commerce brands in 2024 and 2025. He discusses the importance of product innovation, efficient marketing, and streamlined operations, using examples from leading brands like Seed Health, Athletic Greens, and Mudwater. The episode dives deep into strategies for product development, community-building via influencers, retention techniques, and the role of financial literacy in achieving sustainable growth. Listeners will gain actionable insights for building and scaling high-growth e-commerce businesses.00:00 Introduction to the Three Pillars of E-commerce Growth00:36 Welcome and Episode Overview02:11 Deep Dive into Product Innovation16:01 Marketing Strategies for E-commerce Growth25:31 Operational Excellence and Financial Insights32:01 The Power of Simplicity and Focus34:03 Conclusion and Final ThoughtsConnect with 2X eCommerce:Website: 2X eCommerce Website → https://2xecommerce.com/podcast/Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerceYouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/Get a Copy of Kunle's BookElevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.Buy on Amazon → https://amzn.to/3ybY6WSBuy on Walmart → https://bit.ly/3swOuDeBuy on Kogan Page → https://bit.ly/44DylLnBuy on Barnes & Noble → https://bit.ly/3Pgd4B4Buy on WHSmith → https://bit.ly/4bfr9r3Sponsors:This episode is brought to you by: REVIEWS.ioDrive Sales & Reduce Marketing Spending with REVIEWS.ioREVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It's easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google.With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you.Get 10% off your first year—mention ‘2x eCommerce' when you sign up.New customers only. Terms and conditions apply.Creators & Guests Kunle Campbell - Host

We review The Disruptors: How 15 Successful Businesses Defied the Norm by Sally Percy. Sally Percy is a business journalist and editor, specialising in leadership and management. The Disruptors: How 15 Successful Businesses Defied the Norm, reviewed This is a good book in some ways, as it is always interesting when you get to learn about some companies that you perhaps have heard less about. At the same time, while reading the 15 case studies, we did wonder if there is some degree of confirmation bias going on. Is the common element that these companies are, or at have had success, rather than that they did anything particularly well. As Bill Gates said, to paraphrase, success is a lousy teacher. It makes you assume that the choices you made were awesome and, looking back, you did everything right. Some of the examples may age less well too. Elon Musk is included, which is, or rather would have been no surprise perhaps five years ago, whereas now it is hard to understand how relentlessly he is destroying his own reputation and actively turning people off buying his Tesla products among others. With the A24 example, it seemed like a narrative of a company growing, but how different is this arc of growth to that of Miramax? And we know that didn't turn out so well. We would have liked longer side bars, with a clearer exposition and explanation of why and what these particular people did that was disruptive or innovative, rather than simply growing and trying new sectors in which to make media content. It is an interesting and thought provoking read, but it is always a challenge to ensure that the profiles are not mere hagiography to the people featured. Was Elon really fearless, innovation, driven and daring, or merely a trustafarian tech bro, who is revealing his true, more insidious nature as time goes by. It would have been nice to have had a more critical analysis of how company X performed better than company Y for our tastes. Sally Percy is the author of new book The Disruptors: How 15 Successful Businesses Defied the Norm, published by Kogan Page on 03 September. Sally Percy is a business journalist and editor, specialising in leadership and management. She is also a leadership contributor to Forbes.com and a commercial copywriter, speechwriter and ghostwriter. She is author of The Disruptors: How 15 Successful Businesses Defied the Norm (Kogan Page), 21st Century Business Icons: The Leaders Who Are Changing our World (Kogan Page) and Reach the Top in Finance: The Ambitious Accountant's Guide to Career Success (Bloomsbury). The Disruptors Fearless, innovative, driven and daring. These are the qualities of a disruptor: a business that is willing to take risks to achieve incredible success. In The Disruptors, leading business journalist Sally Percy investigates the stories behind some of the world's most innovative businesses, who took unconventional and trailblazing approaches to overcome the competition and achieve success. Spotify, Nintendo, TikTok and A24. These are all businesses that have taken disruptive pathways to success and have redefined their industries. The Disruptors dives into the strategies behind these stories, offering valuable insights into innovative and daring entrepreneurship. See more book reviews here. More about Irish Tech News Irish Tech News are Ireland's No. 1 Online Tech Publication and often Ireland's No.1 Tech Podcast too. You can find hundreds of fantastic previous episodes and subscribe using whatever platform you like via our Anchor.fm page here: https://anchor.fm/irish-tech-news If you'd like to be featured in an upcoming Podcast email us at Simon@IrishTechNews.ie now to discuss. Irish Tech News have a range of services available to help promote your business. Why not drop us a line at Info@IrishTechNews.ie now to find out more about how we can help you reach our audience. You can also find and follow us on Twitter, LinkedIn, Facebook, Instagram, TikTok and Snapchat.

Subscribe to Our Conscious Commerce Newsletter:Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.comShownote available on: https://2xecommerce.com/podcast/ep450/S9 EP52:Kelley Thornton is the co-founder and CEO of Tiege Hanley, a direct-to-consumer men's skincare company that focuses on simplifying skincare for men. With a background in entrepreneurship and marketing, Kelley has led Tiege Hanley to become a multi-million-dollar business, with a significant presence in both DTC and emerging platforms like TikTok Shop. Under his leadership, the company continues to expand internationally and into wholesale channels.Here's how Tiege Hanley, the men's skincare brand, sustains bottom-line growth in a challenging market. CEO Kelley Thornton outlines the strategic steps they've taken to optimize operations, control costs, and navigate supply chain disruptions. Learn how the brand continues to drive profitability while scaling, using efficient practices and adaptive strategies tailored to market conditions. (00:00) - Introduction and Business Overview (00:08) - Challenges and Strategies in 2022 (00:18) - Google's Q4 Expectations (01:17) - Scaling a DTC Brand: Insights from Kelly Thornton (02:20) - Welcome Back, Kelly Thornton (03:40) - Operations and Logistics in Chicago (06:46) - P&L Management and Profitability (09:55) - Impact of Elections on Business (17:47) - Cost Management Strategies (23:33) - Marketing Efficiency and Channel Management (30:53) - Investment Priorities and Channel Diversification (34:47) - Diversifying Marketing Channels (35:31) - Evaluating Channel Performance (36:45) - Data-Driven Decision Making (38:47) - Customer Acquisition Strategies (42:09) - Subscription Models and Customer Experience (46:55) - Exploring New Sales Channels (53:32) - Influencer Marketing Evolution (57:53) - Future Outlook and Expansion Plans (59:30) - Final Thoughts and Advice for Entrepreneurs (01:01:46) - Conclusion and Wrap-Up Guest's Links: Website: Tiege Hanley → https://www.tiege.com/LinkedIn: Kelley Thornton → https://www.linkedin.com/in/kelleythornton-ceo-tiege-hanley/Connect with 2X eCommerce:Website: 2X eCommerce Website → https://2xecommerce.com/podcast/Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerceYouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/Get a Copy of Kunle's BookElevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.Buy on Amazon → https://amzn.to/3ybY6WSBuy on Walmart → https://bit.ly/3swOuDeBuy on Kogan Page → https://bit.ly/44DylLnBuy on Barnes & Noble → https://bit.ly/3Pgd4B4Buy on WHSmith → https://bit.ly/4bfr9r3Creators & Guests Kunle Campbell - Host Kelley Thornton - Guest

Are we focused on adding more fuel to get the circular economy going – when, really, the problem is too much friction?Those terms stuck with me a few years ago, from a book helping people to get new ideas going, and succeeding, by looking more closely at the 'frictions' that create resistance. The book, The Human Element is written by organisational psychologist Loran Nordgren and David Schonthal, a specialist in entrepreneurship, design, and innovation.They say that most people working to create change focus on increasing the appeal of the idea itself – we're convinced that if we add enough value, people will say “yes.”' Whilst it's definitely helpful to ‘sell the sizzle' of our idea, to help move it forward, we tend to overlook the power of all the concerns, confusion, and other factors getting in the way of the change – the friction.Of course, fuel is necessary for success. Frictions, on the other hand, are difficult to spot. We are naturally convinced that our idea, our project, our new service, is the best thing since sliced bread. So it's hard for us to see what's getting in the way for our audience, customers, or investors. Understanding and overcoming frictions requires empathy. We have to see the world, and our idea within it, from the perspective of those affected.Over the last series of podcast episodes, we've talked about quite a few fuels and frictions relating to the circular economy. Reflecting on those conversations helped me see some recurring themes, including:Systems thinking, and the need for seeing a connected whole instead of separate parts, or sub-sectionsCulture, language and how we understand and interpret the circular economyMindsets – what's our worldview, and does this mean we're stuck in our ways?Information technology, especially ‘legacy' software systems.In this episode, I'm going to pull out some of the fuel and friction insights shared by our guests. International speaker, author and strategic advisor, Catherine Weetman helps people discover why circular, regenerative and fair solutions are better for people, planet – and prosperity. Catherine's award-winning book: A Circular Economy Handbook: How to Build a More Resilient, Competitive and Sustainable Business includes lots of practical examples and tips on getting started.  Stay in touch for free insights and updates...  Read on for more on our guest and links to the people, organisations and other resources we mention.  Don't forget, you can subscribe to the podcast series on iTunes, Google Podcasts, PlayerFM, Spotify, TuneIn, or search for "circular economy" in your favourite podcast app.  Stay in touch to get free insights and updates, direct to your inbox...You can also use our interactive, searchable podcast index to find episodes by sector, by region or by circular strategy. Plus, there is now a regular Circular Economy Podcast newsletter, so you get the latest episode show notes and links delivered to your inbox on Sunday morning, each fortnight. The newsletter includes a link to the episode page on our website, with an audio player. You can subscribe by clicking this link to update your preferences. Links for the episode: Catherine's work: Circular Economy Podcast on LinkedIn: linkedin.com/showcase/circular-economy-podcast/ Circular Economy Podcast website: circulareconomypodcast.com Catherine Weetman on LinkedIn: https://www.linkedin.com/in/catherine-weetman-9419107/ A Circular Economy Handbook: How to Build a More Resilient, Competitive and Sustainable Business - buy from any good bookseller, or direct from the publisher Kogan Page, which ships worldwide (free shipping to UK and US) https://www.koganpage.com/CircEcon2 Interactive podcast index https://www.rethinkglobal.info/circular-economy-podcast-index/ Rethink Global www.rethinkglobal.info Sign up to get the podcast player and shownotes for each new episode emailed to your inbox Books, films, people and organisations we mentionedThe Human Element,

What is strategy in a broad sense? What are the different types of international strategy? How would you define competitive advantage? This and more in today's episode. If you'd like to come on the show, please connect with Leo. With guests: Patrick Daly, Founder and Managing Director of Alba Logistics, has worked in the manufacturing and logistics sector for over 25 years. He is also active on the Councils of the Chartered Institute of Logistics and Transport in Ireland, and the Irish Exporters Association as well as being chairman of the Latin American Trade Forum. In his consultancy assignments, Patrick has worked with clients all over the world in countries such as China, India, Uruguay, Puerto Rico, Egypt, UAE, US, UK, Spain, Croatia and others. Clients include: Stryker, Pepsico, GSK... Patrick is the author of the book International Supply Chain Relationships: Creative Competitive Advantage in a Globalized Economy published by Kogan Page in London and New York in 2019. Kathryn Read spent more than 25 years at the nitty gritty end of export doing business in more than 150 countries, so whether you're looking for help for your company to expand or executive mentoring for yourself to manage international teams then she is open for a chat. Partner at Uniconsult-Wick & Partner, where she helps small & medium companies who are looking to take their business international. In detail that depends on what they need: you can break it down into 4 main parts: International Expansion Strategy - Partner Search - Ongoing Sales & Branding Support - Individual support.   David Clapcott is Vice President of Global Sales at MatOrtho Ltd. He is passionate about the medical device market and thrives on collaborating with healthcare professionals to enhance patient outcomes through superior value-added solutions. His career is marked by innovative thinking, challenging the status quo, and crafting strategies that inspire and engage stakeholders. Previously, as Commercial Director, APAC at Arthrex, he drove market penetration and key partnerships across Asia-Pacific. At Smith & Nephew, David held various leadership roles, including Marketing Director for Recon in China and APAC, Franchise Director for Hips, and several other positions, showcasing his expertise in sales and marketing. Motivated to achieve excellence, David leverages his strong academic background and extensive industry experience to consistently outperform the competition, ensuring ongoing success in the healthcare sector.

Guest post by Sally Percy is the author of new book The Disruptors: How 15 Successful Businesses Defied the Norm, published by Kogan Page on 03 September. We will shortly be reviewing this book too. What's the secret to disruptive business success? Well, there's no denying that an ultra-powerful algorithm certainly helps. Take social media giant, TikTok, for example. It became a global phenomenon on the back of its powerful recommendation algorithm, which learns users' interests from their viewing habits and makes compelling, personalized recommendations that keep them hooked. The Disruptors, achieving disruptive business success Another disruptive business that has capitalized on algorithms is music streaming platform Spotify. Its highly effective algorithms analyse the listening habits of hundreds of millions of users, make connections based on historical listening behaviour, and then predict what individual listeners will want to hear in future. As a result, it delivers a highly personalized experience that listeners love. TikTok and Spotify are two of the groundbreaking businesses that I studied for my book, The Disruptors: How 15 Successful Businesses Defied the Norm. Along with the other businesses I researched, they can teach powerful lessons on achieving disruptive success. While investment in state-of-the-art technology is a common characteristic of disruptors, they also embrace these three critical strategies: Do what other businesses don't dare to do It's a risk to try to turn your product's greatest weakness into its greatest strength. But that's what casual footwear brand Crocs did with its foam-based shoes. Even Crocs' own inventors thought they were ugly. But would-be customers were willing to overlook the shoes' unusual appearance because of their sheer practicality and comfortable fit. So, the brand turned the unattractiveness of the shoes into a marketing advantage, using the strapline 'Ugly Can Be Beautiful' in an advertising campaign. Crocs has successfully established itself as a "love or hate" brand, which has enabled it to generate a huge amount of traction in the fashion marketplace and earn the enduring loyalty of consumers. Thanks to their iconic design, Crocs are instantly recognisable - even if they are not to everyone's taste. Execute a concept better than anyone else Home-sharing platform Airbnb was not the first website in the US to enable people to book short-term accommodation. But who needs to be the first mover when you can execute the concept better than anyone else? Two out of Airbnb's three co-founders, Brian Chesky and Joe Gebbia, come from a design background. This helped enormously when it came to building the company's distinctive brand, which is grounded in the concept of community. The third co-founder, Nathan Blecharczyk, studied computer science at Harvard and, from the outset, made clever use of technology to help Airbnb gain a competitive edge. By developing a better product and a more distinctive brand, Airbnb has overtaken its rivals. In fact, the concept of staying in Airbnb accommodation has become so well known that 'Airbnb' is even used as a verb by people looking to rent space. Tackle big problems Disruptive businesses like to tackle big problems - and problems don't get much bigger than climate change. Electric car maker Tesla is tackling this challenge head-on, through its self-proclaimed mission to build a world "powered by solar energy, running on batteries and transported by electric vehicles". Climate change isn't the only problem that Tesla is trying to address, however. It is also trying to make car travel safer through automation, reducing the number of deaths in road traffic accidents. Specifically, Tesla has plans to launch the so-called 'robotaxi', an autonomous car that is able to drive itself completely without human intervention. What makes a disruptor? While disruptive businesses will inevitably share some similarities, the business model of no two disru...

What do 146 L&D professionals care most about? What are the killer stats L&D should know about right now? Is ‘learning content' really necessary? What questions will be pulled from the cuddly toy's posterior? Find out the answers to all these questions and more in this very special live edition of The Learning & Development Podcast with guests Nick Shackleton-Jones and Kenny Temowo. KEY TAKEAWAYS Understanding how to provide their organisation with greater value and impact is a big concern for L&D professionals. 75% of people said their work leader had more of an influence on their mental health than their life partner does. Experiential training for leaders enables them to better understand how their behaviour and expectations impact those who work for them. The fact that future generations look at work differently is having a huge impact on L&D. When people are offered face-to-face training, they feel invested in. Gamification isn´t working but simulations are. If you can´t see a measurable change (ROI) the chances are you should not be doing it. Content has to be carefully crafted to be relevant. BEST MOMENTS 'I would make sure that we're really involving and holding accountable the leaders.' 'How do we help organizations manage stability, the sense of belonging and psychological safety that we need.' 'Content only matters to you if it's relevant somehow.' VALUABLE RESOURCES The Learning And Development Podcast - https://podcasts.apple.com/gb/podcast/the-learning-development-podcast/id1466927523 L&D Master Class Series: https://360learning.com/blog/l-and-d-masterclass-home/ ABOUT THE GUESTS Nick Shackleton-Jones Bio Nick is a genuine thought-leader in Learning & Development, responsible for initiating shift from ‘courses to resources' and for the affective context model of learning. He began his professional life as a psychology lecturer and went on to lead learning functions at Siemens, BBC & BP. He's now a consultant and author of ‘How People Learn' (Kogan Page, May 2019) as well as winning several awards for people development strategy, innovation, and learning content, including the Learning & Performance Institute's Award for Services to the Learning Industry, 2017. You can follow and contact Nick via: Twitter: @shackletonjones LinkedIn: https://www.linkedin.com/in/shackletonjones/ Shackleton Consulting: https://shackleton-consulting.com/ Kenny Temowo Bio Kenny Temowo leads Talent Management and Leadership Development for Netflix UK. He's spent almost two decades in learning and education, working as a consultant with clients such as the BBC, Vodafone, and Rolls-Royce, as well as leading in-house L&D teams. You can follow Kenny via: LinkedIn: https://www.linkedin.com/in/kennytemowo/ ABOUT THE HOST David James  David has been a People Development professional for more than 20 years, most notably as Director of Talent, Learning & OD for The Walt Disney Company across Europe, the Middle East & Africa.  As well as being the Chief Learning Officer at 360Learning, David is a prominent writer and speaker on topics around modern and digital L&D.  CONTACT METHOD  Twitter:  https://twitter.com/davidinlearning/ LinkedIn: https://www.linkedin.com/in/davidjameslinkedin/  L&D Collective: https://360learning.com/the-l-and-d-collective/ Blog: https://360learning.com/blog/ L&D Master Class Series: https://360learning.com/blog/l-and-d-masterclass-home/

Coaching can be a powerful tool to transfer learning to improving on-the-job performance. However, it is often challenging to scale coaching to an entire organization, unless we use technology. I enjoyed testing out a new chatbot coaching tool called Coach M, which was developed by Lever - Transfer Learning. In this episode, I speak with the CEO of Lever about what it looks like to have a chatbot coach and the impact it can have on learning in the workplace. Emma Weber is CEO/Founder Lever – Transfer of Learning. Emma, a learning transfer authority, made it her mission in life to make a difference to learning transfer worldwide. Frustrated by the amount of learning which is wasted when it fails to make it across the knowing–doing gap Emma created the Turning Learning into Action™ methodology to solve that problem. This methodology is deployed throughout 20 countries and in 12 languages by a talented team and Coach M, a conversational intelligence chatbot. Coach M is challenging the industry's thinking of what's possible in learning transfer. Emma shares her passion and expertise through her writing – her first book 'Turning Learning into Action: a proven methodology for effective transfer of learning' was published by Kogan Page in 2014 and is excited to have her 1st co-written ATD Association for Talent Development) press book ‘Designing Virtual Learning for Application & Impact' published in 2023. Links: Emma Weber https://transferoflearning.com/about-us/emma-weber-2/ Lever Transfer of Learning https://transferoflearning.com Book: Turning Learning into Action https://transferoflearning.com/book/ Coach M https://transferoflearning.com/coach-m/ Book: Designing Virtual Learning for Application and Impact https://transferoflearning.com/designing-virtual-learning-for-application-and-impact/

Stephen (Steve) Wyatt is the Professor of Leadership at the University of Bath as well as the founder and lead consultant at Corporate Rebirth.   He is author of four books, the two most recent being 'Antidote to the Crisis of Leadership' (April 2024, Degruyter) and 'Management & Leadership in the 4th Industrial Revolution' (Nov. 2020, Kogan Page).    His perspective on leadership whilst refined through rigorous research is also informed by his direct personal experiences.   Prof. Steve previously lived in Asia leading, founding and building several enterprises as well as advising governments and companies through his roles as Regional Managing Partner at Monitor (Deloitte) and at Heidrick & Struggles (Leadership Consulting).   Notable in his national policy work has been revitalisation, growth and navigating significant unfolding changes in sectors including HealthCare, Tourism, Retail and Media. His corporate work has mainly focused on transformation to thrive in the dynamic 4th Industrial Revolution and managing international growth and complexity.   His most recognised personal venture is the introduction of the sport of polo to mainland China (taking the ‘Sport of Kings to Communist China'), where he founded the legendary Nine-Dragons Hill Polo Club and inaugurated the Gold Cup international polo tournament under the umbrella of the International Federation of Polo.   Prof. Steve's approach is to partner with leadership teams in a process that holistically reimagines complex systems such that they are future-fit; embracing multiple stakeholders with divergent perspectives to create break-through insights and ideas and then to navigate adaptive change journeys whilst building the capacity and expectation of ongoing evolution.   Steve currently lives in Bath whilst continuing to provide consulting support globally.   His two most recent books are available from Amazon. In this episode you will hear:   00:00:00 Intro 00:08:15 the tapestry of leadership 00:13:10 the crisis of leadership 00:24:18 leading with values 00:29:21 bringing Polo to China 00:34:45 corporate leadership support 00:47:43 leadership mindset axioms 00:59:02 the war for talent is over and nobody won 01:03:26 Prof. Stephen's Heartprint   Those with ears, let them hear.   Always love Ryan     Connect with Prof. Stephen   Website: https://www.corporaterebirth.com/ LinkedIn: https://www.linkedin.com/in/stephen-steve-wyatt-b81521/ Connect with Always Better than Yesterday   Website: https://abty.co.uk/ Instagram: https://www.instagram.com/alwaysbetterthanyesterdayuk/ LinkedIn: https://www.linkedin.com/company/abty/ Facebook Community: https://www.facebook.com/groups/weareabty Join our mail list here for exclusive content here: https://abty.co.uk/contact     Sign up for our coaching here: https://abty.co.uk/coaching Thank you to our supporters Exhale Healthy Coffee.   Exhale is the first coffee to be sourced, roasted and lab tested specifically to maximise its antioxidant and anti-inflammatory potency.   An independent lab test showed one cup of Exhale coffee has the same antioxidant power as 1.8kg of blueberries or 55 oranges!   Get £10 off your first bag when you visit https://exhalecoffee.com/abty   Please email your questions and comments to podcast@abty.co.uk   #Leadership #LeadershipCrisis #ProfStephenWyatt

Guest post by Chris Griffiths and Caragh Medlicott are the authors of The Focus Fix: Finding clarity, creativity and resilience in an overwhelming world out now, Kogan Page. Why creativity will be your career superpower in the age of AI Job security is something almost all of us will have had concerns about at one point or other. After all, it's hard to focus on doing a good job when you're worried that your role might be at risk. In our modern age, this is a concern that has become relevant to an increasing number of people. The Focus Fix In the last few years, we have seen the prevalence of AI grow more and more significant. As its abilities scale and its ubiquity increases, it's only natural that many individuals have begun to wonder if there's anything AI can't do - and what that might mean for their job, and even their industry as a whole. Undoubtedly, this is a reasonable concern. Reports have abounded that AI may replace the equivalent of 300 million jobs in the future, which is certainly a number not to be sniffed at. Yet, such predictions come alongside projections for job transformation - with much to suggest AI may actually create more occupations than it eradicates as time goes by. Job transformation has often been the outcome of technological advancements historically. Whether that be during the boon of the industrial revolution or entrance into the computer-powered age of the latter twentieth century. Still, the power and speed with which AI is disrupting the workplace can be unnerving, but it's important to keep in mind the key advantage we as human beings still have over AI. So, what is this magical human skill you ask? Well, the answer may initially trigger scepticism - because I'm here to tell you that creativity is the career superpower which gives us an edge over machine learning. Of course, there are a few reasons why you may be doubtful - at least initially. This is because - while AI cannot be creative in a true sense - it does have the ability to display creative behaviours. It can produce imitative pieces of artwork or fiction much quicker than a human. Given such machine-learning tools can, for example, produce a piece of art in the style of Van Gogh in a matter of moments, this may give the false impression that it matches the creative ability of the artist - but that's not so. This is because AI would not be able to produce such work without the humans who first trailblazed the new impressionist style which brought us artists such as Van Gogh in the first place. Put another way, AI is only as creative and capable as the data it's trained on - information that (crucially) comes from human output. Without this information AI would not be helpful, and if all artists were to cease innovating from this point onwards, we would never advance into new epochs of artistic style and revelation. Instead, the strength of AI lies in its ability to juggle, arrange and make useful large amounts of data (something it can store at a level unfathomable to humans). In the future, this may indeed outstrip the ability of humans in certain ways. For example, an AI tool may be able to run through a list of potential ailments of illnesses quicker than a human doctor. However, that still wouldn't give it the ability to think more abstractly about how a rare disease had combined with another to produce an unconventional set of symptoms or present in an uncommon way. And it certainly couldn't offer the empathy, reassurance and quality of connection that a human doctor is capable of. Ultimately, this is the case because AI has no subjective understanding of the world. It might be able to replicate an artist style or help with a medical diagnosis, but it has no personal experience of being moved by a work of art or being stuck down by illness. Our own conscious perspective is one of the crucial things which gives us our creative ability. Our lives are foregrounded in a personal emotional climate, by the memory which feeds our...

SALES ACCELERATION Ask me how to get a 25% sales upside, slash your cost of selling, or overcome any sales issue and I will happily share what I have learned from +21 years of B2B sales, sales management, sales strategy experience. Author of "Strategy Sprints" (2022 Kogan Page). www.strategysprints.com

We humans are social creatures. We form organic communities wherever we go, based on shared interests, passions and needs. But when we try to impose top-down learning communities on an employee population, things get more difficult. Is it possible for L&D to create a flourishing community? In this week's episode of The Mind Tools L&D Podcast, Ross Garner and Nahdia Khan are joined by Andy Lancaster, author of Organizational Learning Communities, who offers a framework that can help. We discuss: ·       Types of workplace learning community ·       The key characteristics of successful communities ·       A framework that you can use to establish an effective community Andy's book is available now from Kogan Page. During the discussion, Ross mentioned our podcast with JD Dillon and his book The Modern Learning Ecosystem. Ross also referenced our podcast on Working Out Loud Circles, from way back in 2017. In ‘What I Learned This Week', Nahdia recommended the ‘Women in Learning' community. Ross discussed the weird way language affects our sense of space and time. For more from Andy, visit reminaginepeopledevelopment.com For more from us, including access to our back catalogue of podcasts, visit mindtools.com/business. There, you'll also find details of our award-winning performance support toolkit, our off-the-shelf e-learning, and our custom work.  Or become a member to support our show! Visit mindtools.com Finally, it wouldn't be appropriate to plug Ross G's critically acclaimed debut novel Centauri's Shadow on a regular basis but, since Andy brought it up, it's available from Amazon US and Amazon UK. It has 4.8 stars out of 5, by the way. Connect with our speakers    If you'd like to share your thoughts on this episode, connect with us on LinkedIn: ·       Ross Garner ·       Nahdia Khan ·       Andy Lancaster

This bonus episode of the Candid Comms podcast celebrates the global launch of Rachel's book, Internal Communication Strategy: design, develop and transform your organisational communication.  The book was published by Kogan Page on 3 April 2024 in the UK and rest of world, and in the US on 30 April 2024.  This audio was captured as part of the online launch on 9 May 2024, hosted by Sia Papageorgiou from the Centre for Strategic Communication Excellence (CSCE) in Australia. It features questions from internal communicators around the globe who pre-submitted questions or asked them in the chat.  Thank you to Sia and Adrian Cropley from CSCE for hosting this launch. Order your copy of Rachel's book Rachel's book, Internal Communication Strategy: design, develop and transform your organizational communication is out now. You can order it via your favourite bookstore or find it online including Amazon (affiliate link), Waterstones, Barnes & Noble and Foyles.  Or see the All Things IC website to order a signed limited edition. Useful links: Add your name to receive Rachel's monthly Water Cooler newsletter. All show notes: allthingsic.com/podcast. Rachel's All Things IC website, featuring 1800 free blog posts. All Things IC Online Masterclasses, where you can enrol in training. Find Rachel on Instagram @rachelallthingsic or LinkedIn. Thank you for stopping by, Rachel Miller, Founder, All Things IC. 

This bonus episode celebrates the launch of Rachel's book, Internal Communication Strategy: design, develop and transform your organisational communication.  The book was published by Kogan Page on 3 April 2024 in the UK and rest of world, and in the US today, 30 April 2024.  This audio was captured as part of the in-person book launch in London on 18 April 2024. It features Rachel's speech, plus interviews with some of the internal communicators who attended the night.  Order your copy of Rachel's book Rachel's book, Internal Communication Strategy: design, develop and transform your organizational communication is out now. You can order it via your favourite bookstore or find it online including Amazon (affiliate link), Waterstones, Barnes & Noble and Foyles.  Or see the All Things IC website to order a signed limited edition. Useful links: Add your name to receive Rachel's monthly Water Cooler newsletter. All show notes: allthingsic.com/podcast. Rachel's All Things IC website, featuring 1800 free blog posts. All Things IC Online Masterclasses, where you can enrol in training. Find Rachel on Instagram @rachelallthingsic or LinkedIn. Thank you for stopping by, Rachel Miller, Founder, All Things IC. 

The book is now on the Kogan Page website frontpage Home | Kogan Page Please find included my headshot and 50 word bio, as well as the book cover as provided by Kogan. ‌ Short title would be: Anette Broløs, Fintech Analyst Dr. Anette Broløs, Director and Co-Founder, Finthropology Anette is a fintech analyst based in Denmark. She is an experienced network leader working with strategic innovation and partnerships. She holds an industrial PhD in collaborative innovation and has a background in economics. Anette has extensive work experience in finance including six years as CEO of Copenhagen FinTech Innovation and Research. ‌ Dr. Erin B. Taylor, Director and Co-Founder, Finthropology Erin is an anthropologist based in the Netherlands. She specialises in how people's financial behaviour is changing along with innovation in financial services. She holds a PhD from the University of Sydney, Australia, and has carried out ethnographic research in the Caribbean, South America, Africa and Europe.

Anastasia Kārkliņa Gabriel is a senior insights lead at Reddit and author of the book Cultural Intelligence. Her work as a cultural theorist and strategist helps people use data to understand their audience and explore challenging topics. We discussed all of this and more this week on the On Brand podcast. About Anastasia Kārkliņa Gabriel Dr. Anastasia Kārkliņa Gabriel is a cultural theorist and strategist, specializing in inclusivity within marketing, media, and tech. Currently, a senior insights lead at Reddit, Dr. Gabriel earned her doctorate in cultural studies from Duke University and consulted for the world's top brands at agencies like Wieden+Kennedy, Dentsu Creative, Kantar, and McCann New York. A lifelong activist, she helps brands ignite cultural innovation and leverage the power of media for good. Her insights have been featured by AdWeek, ANA, AW360, WSJ, The New York Times, The Washington Post, and Teen Vogue. She is the author of Cultural Intelligence for Marketers: Building an Inclusive Marketing Strategy, published by Kogan Page. From the Show Connect with Anastasia on LinkedIn. What brand has made Anastasia smile recently? She shared a recent and very on-brand smile from Coca-Cola on their "For Everyone" campaign. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you're hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you'd like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

www.CPOPLAYBOOK.comEpisode TranscriptAboutTim Hughes, a pioneer in social selling, emphasizes the importance of leveraging social media for sales teams. He stresses the need for a buyer-centric approach on platforms like LinkedIn, where engaging content and genuine interactions are key.Hughes advises salespeople to invest time in building their online presence and network, offering practical strategies for creating compelling content and initiating meaningful conversations. By focusing on personal branding and providing valuable insights, sales professionals can effectively connect with potential clients and drive business growth.*Tim HughesTim Hughes is universally recognised as the world leading pioneer and innovator of Social Selling. He is currently ranked Number 1 by Onalytica as the most influential social selling person in the world. In 2021, Linkedin said he was one of the top 8 sales experts globally to follow and Brand 24 announced recently he was the 16th most influential person in marketing globally, based on measured social media influence.He is also Co-Founder and CEO of DLA Ignite and co-author of the bestselling books “Social Selling - Techniques to Influence Buyers and Changemakers - 2nd edition” and “Smarketing - How To Achieve Competitive Advantage through Blended Sales and Marketing”. He has recently launched a second edition of “social selling - techniques to influence buyers and change makers” which has been fully updated. All three books were published by Kogan Page.*All media inquiries: media@cpoplaybook.com

Published 50 years ago this year, Studs Terkel's seminal book Working (The New Press) is, then and now, a compelling look into the world of jobs and the people who do them. Relevant Tones celebrated this landmark with a unique evening of new music commissioned by ACM and inspired by Studs alongside a fascinating conversation about how work has changed since his time and where it might be going next. Speaking guests include Dr. Anna Tavis (Humans at Work, Kogan Page), Erik Loomis (A History of America in Ten Strikes, The New Press) , Tod Lippy (Esopus Foundation, Ltd) Hosted by Seth Boustead Music Performed by:Black Oak EnsembleAlicia Walter

This bonus episode shares the news that Rachel's book Internal Communication Strategy: design, develop and transform your organizational communication, is available now. It's published by Kogan Page on 3 April in the UK and rest of the world, and 30 April in the US.  Order your copy You can order the book today via your favourite bookstore or find it online including Amazon (affiliate link), Waterstones, Barnes & Noble and Foyles.  Or you can order a signed copy exclusively via the All Things IC website.  Useful links: Add your name to receive Rachel's monthly Water Cooler newsletter. All show notes: allthingsic.com/podcast. Rachel's All Things IC website, featuring 1800 free blog posts. All Things IC Online Masterclasses, where you can enrol in training. Find Rachel on Instagram @rachelallthingsic or LinkedIn. Thank you for stopping by, Rachel Miller, Founder, All Things IC.   

My book, Internal Communication Strategy: design, develop and transform your organizational communication is being published by Kogan Page this week. It is available from 3 April in the UK and rest of world and 30 April in the US. Thank you to everyone who has asked me questions about the book writing process, what is in it and what you can expect.  This episode covers all of these points and much more.  Full show notes can be found at www.allthingsic.com/podcast Order your copy of Rachel's book You can order the book today via your favourite bookstore or find it online including Amazon (affiliate link), Waterstones, Barnes & Noble and Foyles.  Or see the All Things IC website to order a signed limited edition. Useful links: Add your name to receive Rachel's monthly Water Cooler newsletter. All show notes: allthingsic.com/podcast. Rachel's All Things IC website, featuring 1800 free blog posts. All Things IC Online Masterclasses, where you can enrol in training. Find Rachel on Instagram @rachelallthingsic or LinkedIn. Thank you for stopping by, Rachel Miller, Founder, All Things IC.   

How do you use insights in your internal communication? In this episode of the Candid Comms podcast I examine why insights can be useful. Insights are the second stage of The MILLER Framework - what we know about an organisation and its people. We examine what they are, how to use them and what they can mean for your internal communication and decision making. You'll leave with one thing to know, one thing to do and one thing to think about.  Full show notes can be found at www.allthingsic.com/podcast Order your copy of Rachel's book Rachel's book, Internal Communication Strategy: design, develop and transform your organizational communication is being published by Kogan Page. It will be released on 3 April 2024 in UK and rest of the world, and 30 April 2024 in the US.  You can pre-order the book today via your favourite bookstore or find it online including Amazon (affiliate link), Waterstones, Barnes & Noble and Foyles.  Or see the All Things IC website to order a limited edition. Useful links: Add your name to receive Rachel's monthly Water Cooler newsletter. All show notes: allthingsic.com/podcast. Rachel's All Things IC website, featuring 1800 free blog posts. All Things IC Online Masterclasses, where you can enrol in training. Find Rachel on Instagram @rachelallthingsic or LinkedIn. Thank you for stopping by, Rachel Miller, Founder, All Things IC.   

Do you have an internal communication vision in your organisation?  What would yours say if you created one today? In this episode of the Candid Comms podcast I examine why a vision can be useful and how to write one.  I've also shared an example with you, which is taken from my book, Internal Communication Strategy: design, develop and transform your organizational communication. You'll leave with one thing to know, one thing to do and one thing to think about.  Full show notes can be found at www.allthingsic.com/podcast Order your copy of Rachel's book Rachel's book, Internal Communication Strategy: design, develop and transform your organizational communication is being published by Kogan Page. It will be released on 3 April 2024 in UK and rest of the world, and 30 April 2024 in the US.  You can pre-order the book today via your favourite bookstore or find it online including Amazon (affiliate link), Waterstones, Barnes & Noble and Foyles.  Or see the All Things IC website to order a limited edition. Useful links: Add your name to receive Rachel's monthly Water Cooler newsletter. All show notes: allthingsic.com/podcast. Rachel's All Things IC website, featuring 1800 free blog posts. All Things IC Online Masterclasses, where you can enrol in training. Find Rachel on Instagram @rachelallthingsic or LinkedIn. Thank you for stopping by, Rachel Miller, Founder, All Things IC.   

What does it mean to transform communication inside an organisation? How does the Met Office use principles in their IC planning? What is on my Brilliant Basics checklist? I discuss all of these topics and much more in this latest episode of my Candid Comms podcast. Full show notes can be found at www.allthingsic.com/podcast You'll leave with one thing to know, one thing to do and one thing to think about.  Pre-order your copy of Rachel's book Rachel's book, Internal Communication Strategy: design, develop and transform your organizational communication is being published by Kogan Page. It will be released on 3 April 2024 in UK and rest of the world, and 30 April 2024 in the US.  You can pre-order the book today via your favourite bookstore or find it online including Amazon (affiliate link), Waterstones, Barnes & Noble and Foyles.  Or add your name to be kept informed of how you can get hold of a signed limited edition of the book, exclusively via the All Things IC website.  Useful links: Add your name to receive Rachel's monthly Water Cooler newsletter. All show notes: allthingsic.com/podcast. Rachel's All Things IC website, featuring 1800 free blog posts. All Things IC Online Masterclasses, where you can enrol in training. Find Rachel on Instagram @rachelallthingsic or LinkedIn. Thank you for stopping by, Rachel Miller, Founder, All Things IC.   

The Talk of Fame Podcast got to chat with Swish Goswami! Swish is a Canadian entrepreneur, author, speaker, investor, and content creator. He is the CEO of Surf, a white-label loyalty and rewards platform that helps enterprises capture consumer data ethically, reward consumers sustainably, and monetize their audience effectively. Surf has worked with several blue chip companies including Netflix, Amazon Prime Gaming, L'Oreal, United Talent Agency, and EA. Surf has made 2 acquisitions and raised over $8M to date from several NBA players, creators and venture firms. Surf has been featured in several publications including the BBC, TechCrunch, WSJ, etc. Swish is also the co-founder and co-host of the Track Limits podcast. The podcast is focused on telling the in-depth stories of various personalities in Formula 1 from mechanics and drivers to team bosses and content creators. Swish has released the book “The Young Entrepreneur” under the Kogan Page imprint in several languages. He has been a brand ambassador for K-Swiss for the last few years and is the Board Chair for the League of Innovators. Through his angel fund AGEX Capital, Swish is an advisor/investor in popular organizations like FaZe Clan, Othership, Wombo, Upstream. Swish has been recognized as a LinkedIn Top Voice with over 200M content views and was the co-founder of LinkedInLocal. FOLLOW ME:  INSTAGRAM:  Officialkyliemontigney  Talkoffamepod  Facebook:  Officialkyliemontigney  Talkoffame  Twitter:  Kyliemontigney4  ABOUT ME:  Hi, I am Kylie! I love sports, spending time with my family, traveling, and meeting people that inspire me. I love listening to other people's stories and sharing their journeys.