Podcast appearances and mentions of duncan chapple

On Episode 145, we’ve got Duncan Chapple, head of analyst relations at CCgroup, in to talk about a range of subjects around the state of influencer relations and the marketing of ideas. Plus, we dig into a couple of items from a decade or so ago from his manifesto on analyst relations, and then we take a look at the gyrations in the market and world with all the uncertainty we face—with elections, Brexit, COVID-19, and more.Links of InterestDuncan Chapple on LinkedInCCgroupInfluencer Relations by Duncan ChappleDuncan’s Credo Manifesto for Analyst Relations

Using insights from the Analyst Value Survey, survey director Duncan Chapple explains trends in analyst industry, and how these trends can be used to the advantage of research buyers, of high-technology users, and of the analyst firms themselves. The fundamental shift is a long-term one: the growth of 'freemium' analyst firms means that most analyst value is accessed outside subscriptions. Professionals are using more analyst firms than ever before.  To find out more about the Analyst Value Survey, which is conducted by the Analyst Observatory at the University of Edinburgh, visit AnalystValueSurvey.com Note: This is a recording of a live webinar in 2018. The survey includes some responses to participants' questions. Five or six minutes in, there's a detour in the webinar when some participants reported sound issues.

On Episode 99, we feature a look back over the wisdom we've heard from our guests. We feature some of brainy people I've had the good fortune to talk with, including Tony Temple, Tony Rudel, Duncan Chapple, Jacques van Niekerk, and Elle Woulfe.

We're still digging into the archives. This time, we've come up with a short chat I had with Duncan Chapple, the world's foremost authority on analyst relations. He's a great guy, and when he was in Cambridge, Mass. for a conference back in late 2017, I grabbed a few minutes with him to chat about marketing and analyst relations. We had a fun discussion. And, as I was packing up my gear, we started to talk about the evils of PowerPoint. I knew I had to record it, so I set things up again and we had at it. Herewith, Death by Powerpoint. Enjoy!

Immunologist Emily Almond, Influencer Relations' expert on life science research firms, has just completed the Influencer Quadrant for life science firms. The study reviews around ten thousand data points about analyst research about life science topics. In this webinar, Almond discusses the life sciences IQ with Duncan Chapple, who directs all the Influencer Quadrant studies using data from the Analyst Observatory at the Univerity of Edinburgh Business School.  

On Episode 33, we have Duncan Chapple in to discuss PR agencies and how they can boost analyst relations. Maybe no one on the earth has thought as much about analyst relations as Duncan. He's written a book on influencer relations, plus he’s a managing partner at Kea Company, which has trailblazed influencer research and analyst relations for tech and telecom firms. If that weren’t enough, he’s also a PhD candidate in management at the University of Edinburgh, which is where he was when we spoke. Duncan has the acumen of a business person and the insight of an academic. I wanted to talk to him about how PR agencies can add value to analyst relations, and our discussion took off from there -- as it always does.

On Episode 8, we’re back with Duncan Chapple again--and a short part two that continues our discussion from last time. I stopped recording and Duncan and I started talking about death-by-PowerPoint, a common affliction for analysts. So I quickly restarted the recording and that's today's episode: slide shows and analyst relations. Or, death-by-PowerPoint.

On Episode 7, we’re talking with Duncan Chapple of Kea Company about analyst relations. Duncan is a Managing Partner at Kea, a global advisory firm that delivers influencer relations and strategic guidance for vendors of high tech products and services. Duncan has been a consultant and analyst with Ovum, Europe's largest technology analyst house and successfully founded and directed an international analyst relations business. He also played a central role in founding the Institute for Industry Analyst Relations in 2007, and was a member of its founding board. I wanted to get an inside view on analyst relations, so I couldn’t think of a better place to start than with Duncan. I was able to sit down with him on November 16 just after ARInsights in Cambridge, Mass.

Here's the recording of the November 14th webinar where Ian Scott and Duncan Chapple talk over the Analyst Value Index. 

In a recent webinar David Taylor, Cisco's former head of analyst relations and marketing intelligence in EMEA, talks over the realities of analyst relations and what AR professionals and do to develop the value of AR.In this 28 minute recording, you can hear David explain what an effective sales enablement process looks like, and answer questions about the way forward.

A key challenge for headquarters communications teams is how to manage national public relations agencies. Few companies with really global business are able to manage their communications with total centralisations, and none do that successfully. The challenge for companies is to develop really effective co-ordination, not only on the technical level but also in terms of managing consistent stories. In this podcast, PR agency veterans Gillie Tennant, an international public relations service leader, and Duncan Chapple, a B2B marketing communications consultant, discuss the challenges, especially for US companies reaching out into the EMEA market, and the different options for dealing with challenges. The wide ranging discussion discusses a number of strategic issues and tactical experiences, including the choices between direct management of all agencies, choosing one EMEA agency office (typically the UK one) as the lead agency, or working with an international agency network. A major challenge is to find the right sort of local agency: a strong local partner which has deep local roots but also is familiar enough with the challenge of international business that it's able to connect to (and coach) in-country sales teams, source the essential local customer-as-hero story and offer strategic guidance to EMEA and global marketing communications. Tennant and Chapple pull on their common experience working with Ominicom's Brodeur Worldwide business (what is now Brodeur Partners and Ketchum Pleon) during the dot-com boom on brands like Cable & Wireless and Research in Motion to also go into the different types of local networks. They speak candidly about the reality of working with one-brand global agencies, where local offices are often very uneven in their experience and rootedness: a network is only as strong as the weakest agency in the network. They discuss the new opportunities for working with more flexible networks, in which best-in-country agencies form a common network similarly strong agencies. These strong affiliate groups can develop stronger links because of the greater precision arising from strong national offices. Agency groups also have the advantage of flexibility that they can have two agencies in some countries, allowing client conflicts and personality incompatibilities to be avoided. Agency groups can replace one national agency with another when necessary, when clients of one-brand agencies cannot replace an ineffective local PR agency office: they need to either drop the whole global agency, or pay for a second, effective agency alongside the incumbent. They also discuss how one-brand agencies might have less integration, in terms of collaboration and process, than a strongly-allied group of independent agencies: it really is a choice where the buyer must beware. The podcast explains that the organisational differences flow also from cross-cultural differences in each national culture. The scale of differences requires an open mind and a tolerance for difference in both national cultures and the media landscape in each country.

The analyst relations community is slowly emerging from a prolonged battering. Budgets have been in short supply and spokespeoples' time has been fought for in many companies. At the same time, AR teams (both in-house and in agencies) have struggled to follow the changes in the analyst industry and in the best practices for influencing sales. To outline these changes, and to help AR people to reorient for the new year, Lighthouse sponsored a free teleconference on Tuesday November 29. During the call Lighthouse's managing director, Duncan Chapple, outlined: - How has recession changed analyst influence? - Why are the changes at Yankee Group a sign of the shift in the analyst market as a whole? - How are mergers, acquisitions, affilate schemes and reorganisations accelerating the pace of change? - Which analyst firms really drive sales? - What's the best way for AR to relate to influencer relations? - What strategies best help AR to integrate into marketing as a whole? - How can vendors use analysts and their research to drive sales? - What methods for measuring and evaluating analyst relations are most effective? - Which approach to training, coaching and developing AR teams is best? - What's the one single thing AR needs to do differently in 2012?

Many analyst relations professions might not follow the global trends in equity markets, so Lighthouse organised a discussion between New York City-based advisor Pete Chatziplis from the Transatlantic Business Forum, and Lighthouse director Duncan Chapple. The two MBA graduates both graduated from the University of Manchester in the early 1990s and worked for Deloitte Touche Tohmatsu in the early 2000s. Listen to the podcast below, and read more at Analyst Equity.

In episode one of Telesperience, Teresa Cottam asks Duncan Chapple what analysts are, and why they matter (It's the first interview after the introduction) Contents 0:00 – Introduction 1:39 – What is Telesperience? Darran Clements 7:05 – The changing world of analyst relations Teresa Cottam talks to Duncan Chapple from Lighthouse AR and Gordon Davies from Sun Microsystems 28:15 – Top tips for better AR From Duncan Chapple of Lighthouse AR

Marius Jost speaks with Duncan Chapple about how analyst firms are changing, what what means for the way that end-users 'consume' analyst services. This is part of a series of 'top tends' podcasts Marius made for HFN.

In the second of two podcasts Ed Gyurko, a European analyst relations guru in the IT services industry, discusses the Gartner Magic Quadrant with Duncan Chapple, founder of Lighthouse Analyst Relations. In this conversation, Gyurko explains the conversations he had with analysts and AR progessionals while researching the Magic Quadrant for an IIAR white paper. He found that, although the MQ is one of the most famous research documents, there are many misunderstanding about the MQ which prevents companies for working effectively with Gartner.

In this podcast, two founders of the Institute for Industry Analyst Relations discuss the Magic Quadrant, one of the most influential pieces of the business research in any industry. In the first of two conversations, Gyurko explains the role of the Magic Quadrant and its influence. Former analyst Duncan Chapple gives his insight into the issues, reflected in a new white paper from the IIAR.